[{"data":1,"prerenderedAt":21813},["ShallowReactive",2],{"home-news:\u002Fnews":3},[4,360,546,713,895,1063,1301,1997,2177,2404,3454,4032,4614,5097,5294,5680,6038,6106,6383,6946,7604,7777,8242,8746,8957,9321,9713,10097,10662,12132,12799,13339,13796,14866,15225,15431,15845,16424,16642,16992,17215,17700,18404,18621,19193,19720,19879,20427,20971],{"id":5,"title":6,"author":7,"body":8,"category":7,"description":347,"extension":348,"heading":349,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":350,"navigation":351,"ogImage":352,"path":353,"publishedAt":354,"sections":7,"seo":355,"sourcePath":356,"stem":357,"updatedAt":358,"videos":7,"__hash__":359},"pages\u002Fnews\u002Fqr-codes-on-medicine-packaging.md","QR codes on medicine packaging: a guide to digital leaflets",null,{"type":9,"value":10,"toc":320},"minimark",[11],[12,13,14,18,21,24,29,32,35,38,42,45,68,71,74,78,83,86,97,101,104,108,111,115,118,122,125,128,135,139,142,174,178,181,184,192,194,196,198,201,203,205,207,210,212,226,228,230,233,236,238,241,243,246,248,251,253,256,258,260,263,265,287,290,292,294,297,300],"div",{},[15,16,17],"p",{},"If you have ever unfolded a medicine leaflet the size of a road map, squinted at the tiny print, and thrown it away two minutes later, you already understand why the electronic patient information leaflet (ePI) exists. Instead of relying on a fragile piece of paper, patients scan a QR code on the medication packaging and instantly access the current, officially approved version of the leaflet on their phone.",[15,19,20],{},"What started as a pilot in a handful of markets is now becoming law. In June 2026, Argentina’s drug regulator ANMAT issued Disposición 2891\u002F2026, requiring all medicinal products sold in the country, both prescription medication and over-the-counter drugs, to carry a QR code or Data Matrix linking to the current approved leaflet. Pharmaceutical companies have six months to generate the codes for their entire portfolio. Argentina joins a growing list of regulatory bodies, from the European Medicines Agency to authorities in Japan and Singapore, pushing the pharmaceutical industry toward digital leaflets.",[15,22,23],{},"In this guide, we look at what an electronic patient information leaflet is, why regulators are mandating QR codes on medicine packaging, and what pharmaceutical companies need to get the implementation right.",[25,26,28],"h2",{"id":27},"what-is-an-electronic-patient-information-leaflet","What is an electronic patient information leaflet?",[15,30,31],{},"An electronic patient information leaflet is the digital version of the paper insert that accompanies every medicine: indications, dosage, contraindications, side effects, storage conditions, and safety information. Instead of being printed and folded into the box, this essential information lives online, in a format approved and controlled by the relevant health authority.",[15,33,34],{},"The bridge between the physical product and the digital content is a two-dimensional barcode, usually a QR code, sometimes a Data Matrix, printed on the drug packaging. One quick scan with a smartphone camera takes the patient or healthcare provider straight to the leaflet. No app, no search, no outdated PDF: the scanned code always resolves to the version currently in force.",[15,36,37],{},"This matters more than it might seem. Safety information about specific drugs evolves constantly: new warnings, new interactions, updated dosing recommendations. With paper, packs printed months ago keep circulating with obsolete content until stock rotates out. With an ePI behind a QR code, the update is immediate for every unit already on pharmacy shelves.",[25,39,41],{"id":40},"why-regulators-are-mandating-qr-codes-on-medication","Why regulators are mandating QR codes on medication",[15,43,44],{},"The paper leaflet has three structural problems that no amount of redesign can fix:",[46,47,48,56,62],"ol",{},[49,50,51,55],"li",{},[52,53,54],"strong",{},"It goes out of date the moment it is printed."," Regulatory bodies approve label changes continuously, but printed packs can stay in the pharmaceutical supply chain for a year or more.",[49,57,58,61],{},[52,59,60],{},"It is hard to read."," Tiny fonts, dense text, and technical language are a real barrier for older patients, people with visual impairments, and anyone with low health literacy.",[49,63,64,67],{},[52,65,66],{},"It gets thrown away."," Studies consistently show a large share of patients discard the insert on opening the box, exactly when they may need it for the next dose or weeks into treatment.",[15,69,70],{},"The electronic health record has digitized the clinical side of healthcare; the ePI does the same for the information patients actually hold in their hands. Argentina’s new rule is explicit about the goals: the code must give both patients and healthcare professionals access to authorized content only, never promotional material, and must follow international standards for interoperability and traceability used across healthcare systems and supply chains.",[15,72,73],{},"The European Union is on a parallel path. The EMA and national agencies have been running ePI pilots since 2021, and the EU pharmaceutical reform currently under negotiation opens the door for member states to allow electronic-only leaflets for certain medicinal products. Meanwhile, serialized Data Matrix codes have been mandatory on prescription packs in Europe since 2019 under the Falsified Medicines Directive, so the pharmaceutical industry already prints two-dimensional barcodes at scale. The ePI simply asks those codes to do more.",[25,75,77],{"id":76},"the-benefits-from-patient-safety-to-supply-chain-control","The benefits: from patient safety to supply chain control",[79,80,82],"h3",{"id":81},"enhancing-patient-safety-with-always-current-information","Enhancing patient safety with always-current information",[15,84,85],{},"Patient safety is the top priority behind every one of these regulations. A QR code that resolves dynamically means a newly discovered interaction or contraindication reaches patients the same day it is approved, not after months of stock rotation. For medical professionals, easy access to the latest prescribing information at the point of care reduces medication errors and supports better patient outcomes.",[87,88,89],"figure",{},[90,91],"img",{"alt":92,"height":93,"src":94,"title":95,"width":96},"Pharmacist scanning a QR code on drug packaging to check up to date medication information for a patient",619,"\u002Fimages\u002F2026\u002F06\u002FPharmacist-scanning-a-QR-code-on-drug-packaging-to-check-up-to-date-medication-information-for-a-patient-1024x619.webp","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert 1",1024,[79,98,100],{"id":99},"better-medication-adherence-and-patient-education","Better medication adherence and patient education",[15,102,103],{},"Medication adherence is the silent failure point of healthcare: treatments only work if people take them correctly. Digital leaflets transform patient education by going beyond static text. Because the QR code links to digital content rather than a printed page, pharmaceutical companies can add multimedia resources: video tutorials showing how to use an inhaler or an auto-injector, visual aids explaining dosing schedules, audio versions for visually impaired users, and translations into multiple languages. Some implementations even provide reminders for the next dose. A leaflet that patients can actually read, with adjustable font size on their own screen, is a leaflet that gets used.",[79,105,107],{"id":106},"fighting-counterfeit-drugs","Fighting counterfeit drugs",[15,109,110],{},"Counterfeit drugs are a multi-billion-dollar problem and a direct threat to patients. QR code technology built on GS1 standards encodes the product’s GTIN, batch number, and expiry date, allowing pharmacies, distributors, and even consumers to verify authenticity with a simple scan. Combined with real time tracking across the pharmaceutical supply chain, serialized codes make it dramatically harder for falsified products to reach patients.",[79,112,114],{"id":113},"operational-and-environmental-gains","Operational and environmental gains",[15,116,117],{},"For pharmaceutical packaging teams, removing or shrinking the paper insert frees up space, simplifies artwork management, and cuts the cost of reprinting every time a leaflet changes. The reduction in paper, printing, and transport also supports sustainability targets, a point ANMAT’s industry stakeholders highlighted explicitly when the Argentine rule was announced.",[25,119,121],{"id":120},"what-about-data-security-and-patient-data","What about data security and patient data?",[15,123,124],{},"A common concern: does scanning a code on medication packaging expose patient data? It shouldn’t, and with a properly designed system, it doesn’t. The ePI model directs patients to public, regulator-approved medication information; no personal health data is collected to read a leaflet. That said, data security still matters on the publisher’s side. Pharmaceutical companies need a QR platform with enterprise-grade security certifications, controlled user permissions, and audit trails, because the destination content is regulated: a hijacked or misdirected link on a medicine pack is a compliance incident, not just a marketing problem.",[15,126,127],{},"This is also why regulators prohibit redirecting these codes to promotional content. The QR code on a medicine box is infrastructure for safety information, and it must be managed with the same rigor as the leaflet text itself.",[87,129,130],{},[90,131],{"alt":132,"height":93,"src":133,"title":134,"width":96},"Older patient reading an electronic medication leaflet with video tutorial on a smartphone for better medication adherence","\u002Fimages\u002F2026\u002F06\u002FOlder-patient-reading-an-electronic-medication-leaflet-with-video-tutorial-on-a-smartphone-for-better-medication-adherence-1024x619.webp","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert 2",[25,136,138],{"id":137},"how-pharmaceutical-companies-can-implement-epi-qr-codes","How pharmaceutical companies can implement ePI QR codes",[15,140,141],{},"Technology advances fast, but a compliant rollout follows a clear sequence:",[46,143,144,150,156,162,168],{},[49,145,146,149],{},[52,147,148],{},"Choose dynamic QR codes, not static ones."," This is non-negotiable. A dynamic QR code keeps the printed code unchanged while letting you update the destination, which is exactly what “always link to the current approved leaflet” requires. A static code locked to one URL cannot meet the regulation.",[49,151,152,155],{},[52,153,154],{},"Align with GS1 standards."," Regulations like Argentina’s explicitly require interoperability with international identification standards. The GS1 Digital Link standard is the natural fit: it embeds the product’s GTIN (plus batch number and expiry where serialization applies) in a single web-enabled code that serves regulators, pharmacies, POS scanners, and consumers alike.",[49,157,158,161],{},[52,159,160],{},"Build accessible, mobile-first leaflet pages."," The destination should load instantly, support font scaling and screen readers, and present comprehensive information in a structure patients can navigate, not a scanned PDF of the paper insert.",[49,163,164,167],{},[52,165,166],{},"Generate and manage codes at portfolio scale."," A mid-size pharma company may need codes for hundreds of SKUs within a six-month deadline. Bulk generation via API, centralized workspaces, and role-based permissions stop the project from drowning in spreadsheets.",[49,169,170,173],{},[52,171,172],{},"Track and audit."," Scan analytics show which products, regions, and moments drive medication information lookups, valuable signals for pharmacovigilance teams and for improving the patient experience.",[25,175,177],{"id":176},"a-simple-scan-a-critical-role","A simple scan, a critical role",[15,179,180],{},"The shift to the electronic patient information leaflet is one of those rare changes where compliance, patient outcomes, and operational efficiency all point the same way. Regulators get guaranteed delivery of up to date safety information. Patients get medication information they can actually read, in their language, with visual aids when words aren’t enough. Pharmaceutical companies get a direct, measurable channel to the people using their products, and an end to costly reprints.",[15,182,183],{},"Argentina has set a six-month clock, and other markets will follow. For the pharmaceutical industry, the question is no longer whether to put QR codes on medicine packaging, but whether the platform behind those codes can meet the bar regulators have set: dynamic, standards-based, secure, and always current.",[15,185,186,191],{},[187,188,190],"a",{"href":189},"\u002F","Digital Link","‘s QR codes are built for exactly this: standards-based codes you can generate in bulk from each product’s GTIN, resolve dynamically to the current approved leaflet, and manage with ISO-certified security and full scan analytics. Create your first GS1 Digital Link QR code free and see how easy digital transformation of your medication packaging can be.",[15,193,17],{},[15,195,20],{},[15,197,23],{},[25,199,28],{"id":200},"what-is-an-electronic-patient-information-leaflet-1",[15,202,31],{},[15,204,34],{},[15,206,37],{},[25,208,41],{"id":209},"why-regulators-are-mandating-qr-codes-on-medication-1",[15,211,44],{},[46,213,214,218,222],{},[49,215,216,55],{},[52,217,54],{},[49,219,220,61],{},[52,221,60],{},[49,223,224,67],{},[52,225,66],{},[15,227,70],{},[15,229,73],{},[25,231,77],{"id":232},"the-benefits-from-patient-safety-to-supply-chain-control-1",[79,234,82],{"id":235},"enhancing-patient-safety-with-always-current-information-1",[15,237,85],{},[79,239,100],{"id":240},"better-medication-adherence-and-patient-education-1",[15,242,103],{},[79,244,107],{"id":245},"fighting-counterfeit-drugs-1",[15,247,110],{},[79,249,114],{"id":250},"operational-and-environmental-gains-1",[15,252,117],{},[25,254,121],{"id":255},"what-about-data-security-and-patient-data-1",[15,257,124],{},[15,259,127],{},[25,261,138],{"id":262},"how-pharmaceutical-companies-can-implement-epi-qr-codes-1",[15,264,141],{},[46,266,267,271,275,279,283],{},[49,268,269,149],{},[52,270,148],{},[49,272,273,155],{},[52,274,154],{},[49,276,277,161],{},[52,278,160],{},[49,280,281,167],{},[52,282,166],{},[49,284,285,173],{},[52,286,172],{},[25,288,177],{"id":289},"a-simple-scan-a-critical-role-1",[15,291,180],{},[15,293,183],{},[15,295,296],{},"Digital Link’s QR codes are built for exactly this: standards-based codes you can generate in bulk from each product’s GTIN, resolve dynamically to the current approved leaflet, and manage with ISO-certified security and full scan analytics. Create your first GS1 Digital Link QR code free and see how easy digital transformation of your medication packaging can be.",[298,299],"hr",{},[301,302,303],"blockquote",{},[301,304,305],{},[15,306,307],{},[308,309,310,311,319],"em",{},"All images and visual content in this article were created using ",[187,312,318],{"href":313,"rel":314,"target":317},"https:\u002F\u002Frealitymax.com\u002F",[315,316],"noreferrer","noopener","_blank","RealityMAX",".",{"title":321,"searchDepth":322,"depth":322,"links":323},"",3,[324,326,327,333,334,335,336,337,338,344,345,346],{"id":27,"depth":325,"text":28},2,{"id":40,"depth":325,"text":41},{"id":76,"depth":325,"text":77,"children":328},[329,330,331,332],{"id":81,"depth":322,"text":82},{"id":99,"depth":322,"text":100},{"id":106,"depth":322,"text":107},{"id":113,"depth":322,"text":114},{"id":120,"depth":325,"text":121},{"id":137,"depth":325,"text":138},{"id":176,"depth":325,"text":177},{"id":200,"depth":325,"text":28},{"id":209,"depth":325,"text":41},{"id":232,"depth":325,"text":77,"children":339},[340,341,342,343],{"id":235,"depth":322,"text":82},{"id":240,"depth":322,"text":100},{"id":245,"depth":322,"text":107},{"id":250,"depth":322,"text":114},{"id":255,"depth":325,"text":121},{"id":262,"depth":325,"text":138},{"id":289,"depth":325,"text":177},"The electronic patient information leaflet is becoming mandatory. How QR codes on medicine packaging improve patient safety and medication adherence.","md","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert",{},true,"\u002Fimages\u002F2026\u002F06\u002FQR-codes-on-medicine-packaging.webp","\u002Fnews\u002Fqr-codes-on-medicine-packaging","2026-06-12T15:37:47+02:00",{"title":6,"description":347},"\u002Fnews\u002Fqr-codes-on-medicine-packaging\u002F","news\u002Fqr-codes-on-medicine-packaging","2026-06-12T15:37:50+02:00","GVGW8DFKiA-tK5iXrXb_i6wzRW1AnOD9CI9mqIjKNks",{"id":361,"title":362,"author":7,"body":363,"category":7,"description":535,"extension":348,"heading":536,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":537,"navigation":351,"ogImage":538,"path":539,"publishedAt":540,"sections":7,"seo":541,"sourcePath":542,"stem":543,"updatedAt":544,"videos":7,"__hash__":545},"pages\u002Fnews\u002Fbest-gs1-digital-link-platform.md","Best GS1 Digital Link platform 2026 for Sunrise 2027",{"type":9,"value":364,"toc":527},[365],[12,366,367,370,373,376,380,383,386,389,392,395,399,402,405,410,413,420,424,427,430,433,436,440,443,446,459,462,465,469,472,489,494,501,505,508,511,514,516],{},[15,368,369],{},"Searching for the best GS1 Digital Link platform ahead of Sunrise 2027? You are not alone. The global retail industry’s 2D barcode deadline is less than two years away. The EU Digital Product Passport regulation enters its first compliance phase in 2026. Brands everywhere are evaluating their options.",[15,371,372],{},"The problem is simple. Not every platform marketed as a GS1 Digital Link solution is built the same way. Some are purpose built platforms with a proprietary resolver at their core. Others are QR code generators that added GS1 formatted URLs as a feature. The difference between the two decides whether your compliance actually works on a supermarket scanner, on a consumer’s phone, and on an auditor’s desk.",[15,374,375],{},"This guide walks through what genuinely separates a GS1 Digital Link platform from a QR code generator wearing the same label, and what to look for before committing to a vendor you will still be using in five years.",[25,377,379],{"id":378},"what-makes-a-real-gs1-digital-link-platform","What makes a real GS1 Digital Link platform",[15,381,382],{},"A GS1 Digital Link encodes a product’s GS1 identifiers into a structured web URI. GTIN, batch number, serial number, expiry date. All inside one QR code.",[15,384,385],{},"When a barcode scanner reads it at checkout, it retrieves the GTIN data needed to process the sale. When a consumer’s phone scans the same code, it delivers a rich product experience. Ingredients. Sustainability information. Promotions. Manuals. On the most advanced platforms, a live conversation with the product itself.",[15,387,388],{},"That dual audience, dynamic delivery is the work of a GS1 Digital Link resolver. A resolver is a standards compliant server that interprets the scanned URI and routes each scan to the right destination based on who is scanning, where, on what device, and in what context.",[15,390,391],{},"Without a resolver, a GS1 formatted QR code can only redirect to a single fixed URL. It behaves like any standard marketing QR code. It will not route a POS scanner correctly. It cannot serve different content by country or language. It cannot be updated after print without reprinting.",[15,393,394],{},"Some platforms are transparent about this limitation. Others are not. Before choosing any GS1 Digital Link platform, ask one direct question. Do you operate a proprietary GS1 compliant resolver? The answer will tell you everything about whether the platform is genuinely built for GS1 Digital Link or simply formatted to look like it.",[25,396,398],{"id":397},"why-gs1-partnership-signals-matter-more-than-marketing-claims","Why GS1 partnership signals matter more than marketing claims",[15,400,401],{},"Every platform in this space now claims to be GS1 compliant. Self declared compliance is the new baseline, and it means almost nothing on its own.",[15,403,404],{},"What carries weight is formal engagement with GS1 member organizations. Public partnerships, named alliances, and visible presence at official GS1 events. These are the signals retailers, regulators, and enterprise procurement teams actually check.",[15,406,407,409],{},[187,408,190],{"href":189}," is an official Business Alliance Partner of GS1 Australia. The company was also the official sponsor of the GS1 Global Forum 2025, the most important gathering of GS1 member organizations and implementation partners worldwide. These are publicly documented, verifiable, and rare in a market crowded with self-styled GS1 specialists.",[15,411,412],{},"By contrast, platforms that claim to have been developed in collaboration with a GS1 member organization, but have no corresponding public partnership announcement or named alliance behind them, are making claims their evidence does not support. Enterprise buyers notice. Auditors notice. The best GS1 Digital Link platform is not the one with the biggest marketing budget. It is the one whose GS1 relationships you can actually point to.",[87,414,415],{},[90,416],{"alt":417,"height":93,"src":418,"title":419,"width":96},"Large international conference stage with audience seated in a modern auditorium","\u002Fimages\u002F2026\u002F04\u002FLarge-international-conference-stage-with-audience-seated-in-a-modern-auditorium-1024x619.webp","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size 1",[25,421,423],{"id":422},"eu-digital-product-passport-the-compliance-layer-most-platforms-are-not-ready-for","EU Digital Product Passport: the compliance layer most platforms are not ready for",[15,425,426],{},"The EU Digital Product Passport regulation requires manufacturers to make structured sustainability and traceability data accessible through a scannable data carrier, starting in 2026. GS1 Digital Link is the recommended standard for the DPP access mechanism. In practical terms your GS1 Digital Link QR code and your DPP are the same code.",[15,428,429],{},"That has a critical implication. The platform you choose for GS1 Digital Link must also be capable of managing DPP data. Not as a future roadmap item. Now.",[15,431,432],{},"Digital Link automatically populates product passports with the mandatory DPP data fields defined under the EU ESPR framework. Brands using the platform are building their DPP capability in parallel with their Sunrise 2027 compliance. One platform. One code. No migration later.",[15,434,435],{},"Most QR code generators that added GS1 Digital Link as a feature have no DPP support at all. Brands using those tools for Sunrise 2027 will face a second migration when DPP mandates reach their product category. That is an avoidable operational cost, and one most vendors are not warning their customers about.",[25,437,439],{"id":438},"when-a-product-qr-code-becomes-a-conversation","When a product QR code becomes a conversation",[15,441,442],{},"Compliance is the threshold. The best GS1 Digital Link platform does not stop there.",[15,444,445],{},"In September 2025 Digital Link launched Cleo, an AI assistant activated by a packaging QR code. When a consumer scans a product powered by Cleo, they can ask questions directly inside the conversation bubble.",[301,447,448,454],{},[15,449,450,453],{},[52,451,452],{},"User:"," How should I wash this?",[15,455,456],{},[308,457,458],{},"Cleo: Machine wash cold, inside out, with similar colors. Avoid bleach and tumble dry on low to keep the fabric soft.",[15,460,461],{},"Cleo draws on brand approved product documentation to deliver instant, accurate, context aware responses. Every scan becomes a dialogue. Every product becomes an active participant in the customer relationship. Allergen questions answered at the shelf. Recipe suggestions pulled from the ingredient in someone’s hand. Care instructions available at 2 a.m. without a staff member nearby.",[15,463,464],{},"No other GS1 Digital Link platform has built anything comparable. For brands looking to turn Sunrise 2027 into a consumer engagement advantage instead of a compliance cost line, Cleo changes what the category is for.",[25,466,468],{"id":467},"how-should-you-choose-the-best-gs1-digital-link-platform","How should you choose the best GS1 Digital Link platform?",[15,470,471],{},"Before committing to any vendor for Sunrise 2027 or EU DPP compliance, work through five questions.",[46,473,474,477,480,483,486],{},[49,475,476],{},"Does the platform operate a proprietary GS1 compliant resolver, or does it only generate GS1 formatted URLs?",[49,478,479],{},"Does the platform have a documented, named partnership with a GS1 member organization that you can verify publicly?",[49,481,482],{},"Does it support EU Digital Product Passport data fields natively, without a separate product or migration?",[49,484,485],{},"Can it route different content to different audiences, consumer, POS scanner, supply chain partner, from a single code?",[49,487,488],{},"Does the free tier include real GS1 Digital Links with unlimited scans and no credit card required?",[15,490,491,493],{},[187,492,190],{"href":189}," answers yes to every question. A proprietary resolver. A Business Alliance Partnership with GS1 Australia. Official sponsorship of the GS1 Global Forum 2025. Native DPP support. Multi context routing. A genuinely free entry tier.",[87,495,496],{},[90,497],{"alt":498,"height":93,"src":499,"title":500,"width":96},"Person standing in a kitchen reading information on a smartphone while holding a food product","\u002Fimages\u002F2026\u002F04\u002FPerson-standing-in-a-kitchen-reading-information-on-a-smartphone-while-holding-a-food-product-1024x619.webp","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size 2",[25,502,504],{"id":503},"what-happens-if-you-choose-the-wrong-platform","What happens if you choose the wrong platform?",[15,506,507],{},"The 2027 deadline is real. The compliance gap between platforms is real. Brands that pick a QR generator dressed up as a GS1 Digital Link solution will discover the limits at the worst possible moment, usually the first time a retailer’s POS scanner rejects a code, or the first time an auditor asks for the resolver documentation.",[15,509,510],{},"Switching platforms after a product has shipped is not a light change. New codes. New print runs. New integrations. New training. The cost of choosing correctly the first time is measured in months of avoided pain.",[15,512,513],{},"Start with the platform built for GS1 Digital Link from the ground up. Visit digital-link.com. Free tier, no credit card required.",[298,515],{},[301,517,518],{},[301,519,520],{},[15,521,522],{},[308,523,310,524,319],{},[187,525,318],{"href":313,"rel":526,"target":317},[315,316],{"title":321,"searchDepth":322,"depth":322,"links":528},[529,530,531,532,533,534],{"id":378,"depth":325,"text":379},{"id":397,"depth":325,"text":398},{"id":422,"depth":325,"text":423},{"id":438,"depth":325,"text":439},{"id":467,"depth":325,"text":468},{"id":503,"depth":325,"text":504},"Choose the best GS1 Digital Link platform before Sunrise 2027. Resolver first, DPP ready, AI powered. Start free, no credit card required.","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size",{},"\u002Fimages\u002F2026\u002F04\u002FBest-GS1-Digital-Link-platform.webp","\u002Fnews\u002Fbest-gs1-digital-link-platform","2026-04-17T18:14:28+02:00",{"title":362,"description":535},"\u002Fnews\u002Fbest-gs1-digital-link-platform\u002F","news\u002Fbest-gs1-digital-link-platform","2026-04-17T18:14:30+02:00","oecyKHfyUwv98IeXed_HgFrtKx7o4X0ACfsz-8yjj4I",{"id":547,"title":548,"author":7,"body":549,"category":7,"description":702,"extension":348,"heading":703,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":704,"navigation":351,"ogImage":705,"path":706,"publishedAt":707,"sections":7,"seo":708,"sourcePath":709,"stem":710,"updatedAt":711,"videos":7,"__hash__":712},"pages\u002Fnews\u002Fsunrise-2027-2.md","Sunrise 2027 explained and why 2026 is key to prepare",{"type":9,"value":550,"toc":689},[551],[12,552,553,556,560,567,571,577,581,587,591,600,609,613,619,623,629,633,639,643,649,653,659,663,669,676,680],{},[15,554,555],{},"Sunrise 2027 is no longer a distant concept reserved for standards bodies and solution providers. It is a concrete global initiative that will reshape how products are identified, scanned, and managed across the supply chain. For brand owners, retailers, manufacturers, and technology teams, 2026 represents the last calm year to prepare for a transition that affects point of sale systems, packaging, inventory management, and consumer engagement all at once.",[25,557,559],{"id":558},"what-is-sunrise-2027-and-why-is-it-a-big-deal-for-global-trade","What is Sunrise 2027 and why is it a big deal for global trade?",[15,561,562,563,566],{},"GS1 Sunrise 2027 is the target date set by the global GS1 community for enabling 2D barcodes, such as QR codes and Data Matrix, at retail point of sale. The initiative encourages the transition from traditional one dimensional barcodes, like the EAN barcode or traditional UPC, to two dimensional codes capable of carrying more data in a single scan.",[564,565],"br",{},"This is a big deal because barcodes sit at the foundation of the world’s GDP. Almost every consumer product sold relies on a standard barcode for price lookup functionality, inventory updates, and product identification. Sunrise 2027 is an ambitious project precisely because it touches the global supply chain at its most critical point: scanning at checkout.",[25,568,570],{"id":569},"why-are-traditional-barcodes-no-longer-enough","Why are traditional barcodes no longer enough?",[15,572,573,574,576],{},"Traditional barcodes were designed decades ago for a simpler world. One dimensional barcodes encode a Global Trade Item Number and little else. They work well for price lookup at the point of sale, but they cannot carry additional data such as expiration dates, batch numbers, sell by dates, or safety information.",[564,575],{},"As supply chains become more complex and consumers expect instant access to detailed product information, this limitation creates friction. Manual record keeping, separate systems, and disconnected processes are often used to compensate. This reduces supply chain efficiency and increases the risk of errors during product recalls or compliance checks.",[25,578,580],{"id":579},"how-do-2d-barcodes-change-product-identification","How do 2D barcodes change product identification?",[15,582,583,584,586],{},"Two dimensional barcodes, including QR codes and Data Matrix, introduce a shift from single purpose identification to rich, connected data carriers. With one code and a single scan, systems can access the GTIN alongside batch numbers, expiration dates, and additional product data.",[564,585],{},"This means product identification is no longer just about knowing what the product is. It becomes about knowing its status, origin, and lifecycle in real time. For manufacturers and retailers, this enables better inventory management, improved traceability, and faster response to issues across the supply chain.",[25,588,590],{"id":589},"what-role-does-gs1-digital-link-play-in-the-transition","What role does GS1 Digital Link play in the transition?",[15,592,593,594,596,597,599],{},"GS1 Digital Link provides the framework that connects 2D barcodes to live product data on the web. Instead of encoding static information, ",[187,595,190],{"href":189}," allows a single code to resolve to different types of information depending on context.",[564,598],{},"At the point of sale, the code supports price lookup just like a standard barcode. Beyond checkout, the same code can provide consumers with nutritional information, safety information, user guides, or sustainability data. For businesses, it becomes a bridge between physical products and digital systems, enabling real time data access without changing the printed packaging.",[87,601,602],{},[90,603],{"alt":604,"height":605,"src":606,"title":607,"width":608},"Consumer scanning a 2D barcode on packaging to access digital product information",440,"\u002Fimages\u002F2026\u002F01\u002FConsumer-scanning-a-2D-barcode-on-packaging-to-access-digital-product-information.webp","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare 1",728,[25,610,612],{"id":611},"why-does-sunrise-2027-matter-for-point-of-sale-systems","Why does Sunrise 2027 matter for point of sale systems?",[15,614,615,616,618],{},"Point of sale systems are at the center of the Sunrise 2027 initiative. Retailers must ensure their POS systems can scan and interpret 2D barcodes while preserving existing price lookup functionality.",[564,617],{},"This is not a simple hardware upgrade. POS software must be able to handle additional data, distinguish between consumer facing content and operational data, and integrate smoothly with inventory and backend systems. Starting early allows retailers to test, adapt, and avoid last minute disruptions that could impact store operations.",[25,620,622],{"id":621},"how-does-sunrise-2027-improve-supply-chain-efficiency","How does Sunrise 2027 improve supply chain efficiency?",[15,624,625,626,628],{},"The ability to encode and access more data at every scan point improves supply chain efficiency across the board. Expiration dates and batch numbers can be captured automatically, reducing manual processes and errors. Inventory levels become more accurate, and product recalls can be targeted instead of broad and costly.",[564,627],{},"In a global supply chain, where products move across borders and systems, standardized 2D codes provide a common language. This improves coordination between manufacturers, distributors, and retailers while supporting compliance and traceability requirements.",[25,630,632],{"id":631},"what-does-this-mean-for-consumer-engagement-and-brands","What does this mean for consumer engagement and brands?",[15,634,635,636,638],{},"For consumers, Sunrise 2027 unlocks instant access to additional information using the smartphone camera they already carry. One scan can reveal detailed product information, nutritional data, safety instructions, or brand stories.",[564,637],{},"For brands, this creates new opportunities for consumer engagement and brand loyalty without changing packaging for every campaign. The same code that serves operational needs can also deliver value to consumers, turning packaging into a connected touchpoint instead of a static label.",[25,640,642],{"id":641},"why-is-2026-the-last-comfortable-year-to-prepare","Why is 2026 the last comfortable year to prepare?",[15,644,645,646,648],{},"Large scale transitions in retail and supply chain technology rarely happen overnight. Hardware upgrades, system integrations, packaging changes, and staff training all take time. Waiting until 2027 approaches increases risk and limits flexibility.",[564,647],{},"2026 offers a window to start preparing in a controlled way. Brands can pilot 2D barcodes on selected products, retailers can upgrade scanning capabilities, and solution providers can align systems without pressure. This leads to a smoother transition and avoids rushed decisions that compromise long term capabilities.",[25,650,652],{"id":651},"how-can-businesses-start-preparing-for-sunrise-2027-today","How can businesses start preparing for Sunrise 2027 today?",[15,654,655,656,658],{},"Preparation starts with understanding current systems and identifying gaps. Assess whether existing POS systems support 2D scanning. Review how product data is managed and whether it can support real time access. Evaluate packaging workflows and how 2D codes can be integrated without disrupting operations.",[564,657],{},"Working with experienced solution providers and aligning internal teams early helps reduce complexity. The goal is not just compliance, but building future ready capabilities that support efficiency, transparency, and connected packaging.",[25,660,662],{"id":661},"what-will-the-transition-to-2d-barcodes-look-like-in-practice","What will the transition to 2D barcodes look like in practice?",[15,664,665,666,668],{},"The transition will be gradual rather than abrupt. One dimensional barcodes and 2D codes will coexist during the transition period. Retailers and brands will progressively enable new capabilities while maintaining compatibility with existing systems.",[564,667],{},"This smooth transition approach is central to the Sunrise 2027 initiative. It recognizes the scale of the change and prioritizes stability while encouraging innovation.",[87,670,671],{},[90,672],{"alt":673,"height":605,"src":674,"title":675,"width":608},"Products showing coexistence of traditional barcodes and 2D barcodes during transition","\u002Fimages\u002F2026\u002F01\u002FProducts-showing-coexistence-of-traditional-barcodes-and-2D-barcodes-during-transition.webp","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare 2",[25,677,679],{"id":678},"is-sunrise-2027-only-about-compliance-or-about-the-future-of-retail","Is Sunrise 2027 only about compliance or about the future of retail?",[15,681,682,683,685,686,688],{},"Sunrise 2027 is often framed as a compliance milestone, but its implications go much further. It represents a shift in how data flows through the supply chain and how products communicate with systems and people.",[564,684],{},"By embracing 2D barcodes and standards like ",[187,687,190],{"href":189},", businesses move toward a future where a single scan connects operations, compliance, and consumer engagement. Preparing early is not just about meeting a deadline. It is about unlocking new capabilities and staying competitive in a rapidly evolving retail landscape.",{"title":321,"searchDepth":322,"depth":322,"links":690},[691,692,693,694,695,696,697,698,699,700,701],{"id":558,"depth":325,"text":559},{"id":569,"depth":325,"text":570},{"id":579,"depth":325,"text":580},{"id":589,"depth":325,"text":590},{"id":611,"depth":325,"text":612},{"id":621,"depth":325,"text":622},{"id":631,"depth":325,"text":632},{"id":641,"depth":325,"text":642},{"id":651,"depth":325,"text":652},{"id":661,"depth":325,"text":662},{"id":678,"depth":325,"text":679},"Sunrise 2027 marks the shift to 2D barcodes at retail. Learn why 2026 is the last comfortable year to prepare supply chains and POS systems.","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare",{},"\u002Fimages\u002F2026\u002F01\u002FSunrise-2027.webp","\u002Fnews\u002Fsunrise-2027-2","2026-01-02T14:08:50+01:00",{"title":548,"description":702},"\u002Fnews\u002Fsunrise-2027-2\u002F","news\u002Fsunrise-2027-2","2026-01-02T14:08:53+01:00","PSs7cEeM_9ByC_u6XVWDWaBw9c5cDSIExMB_657copI",{"id":714,"title":715,"author":7,"body":716,"category":7,"description":884,"extension":348,"heading":885,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":886,"navigation":351,"ogImage":887,"path":888,"publishedAt":889,"sections":7,"seo":890,"sourcePath":891,"stem":892,"updatedAt":893,"videos":7,"__hash__":894},"pages\u002Fnews\u002Fsmart-christmas-packaging-experiences.md","Smart christmas packaging experiences for brands",{"type":9,"value":717,"toc":868},[718],[12,719,720,726,730,733,737,743,747,750,762,766,772,776,779,783,786,790,793,803,807,813,817,820,824,827,837,841,844,848,851,855,858,862],{},[15,721,722,723,725],{},"Creating smart Christmas packaging experiences is quickly becoming one of the most powerful ways for brands to stand out during the holiday season. As customers navigate crowded stores, limited attention spans, and endless gifting choices, packaging is no longer just a decorative shell. It is a storytelling platform, a functional guide, and in many cases the entry point to a digital layer that makes each Christmas gift feel more personal and memorable. By combining festive packaging with connected QR technology and smart product pages powered by ",[187,724,190],{"href":189},", brands can deliver richer product journeys even before the wrapping paper comes off. The result is a new generation of holiday packaging experiences with more meaning, more value, and more reasons for customers to remember the brand long after the Christmas tree comes down.",[25,727,729],{"id":728},"why-are-smart-christmas-packaging-experiences-reshaping-the-holiday-season","Why are smart Christmas packaging experiences reshaping the holiday season?",[15,731,732],{},"Smart Christmas packaging experiences are gaining momentum because they speak to two powerful consumer expectations. First, people want the emotional impact of festive packaging, including bright colors, unique textures, kraft paper aesthetics, gold foil accents, recycled materials, and the sense of discovery that comes with unwrapping a gift. Second, people now expect easy access to information, guidance, transparency, and extra content behind the product. The holiday rush amplifies these needs. Shoppers want stress free decisions. Gift recipients want clarity about how to use or assemble items. Small business owners want packaging that carries their brand’s personality without blowing a tight budget. And consumers everywhere want holiday packaging that aligns with eco friendly materials, responsibly managed forests, and reduced environmental impact. When packaging combines holiday spirit with digital access, it solves all of these problems at once. A single scan can link to a festive message, care instructions, bonus content, or a Christmas-only digital experience. Instead of packaging being discarded, it becomes the start of a connection.",[25,734,736],{"id":735},"how-does-digital-content-elevate-traditional-christmas-packaging","How does digital content elevate traditional Christmas packaging?",[15,738,739,740,742],{},"Holiday packaging has always relied on visual and tactile cues like kraft paper, recycled materials, red and white stripes, metallic accents, festive stickers, or tissue paper. These elements create festive flair and perceived value, but by themselves they can only go so far. Adding a scannable layer transforms plain kraft paper or simple gift boxes into smart Christmas packaging experiences with genuine utility. A QR on the back of a gift bag can reveal detailed product descriptions, care tips for fragile items, or assembly steps for very fragile items. A festive gift wrap pattern can contain a discreet code that unlocks a digital unboxing experience or a Merry Christmas note from the giver. Luxury brands can use the same QR to offer seasonal storytelling, archival product information, or custom printing options that enhance the recipient’s emotional engagement. By linking physical packaging to a smart product page built with ",[187,741,190],{"href":189},", brands gain the flexibility to update content at any moment during the Christmas season without reprinting. This is especially useful for limited editions, last minute changes, or holiday gifting bundles. Even better: the QR content can shift once the holiday season ends, ensuring packaging remains relevant for second life uses or year round utility.",[25,744,746],{"id":745},"what-makes-holiday-packaging-ideas-truly-memorable-for-customers","What makes holiday packaging ideas truly memorable for customers?",[15,748,749],{},"The most memorable Christmas packaging ideas are those that blend festive designs with meaningful interaction. Beautiful gift boxes create delight, but interaction creates memory. When customers scan a code on the packaging, the brand gains a moment of undivided attention usually impossible during the holiday rush. This moment can be used to share a personal touch, a handwritten note digitized into the smart page, a festive message, or a short video that reflects the brand’s personality. It can also deliver more practical value, such as instructions for fragile items, recommended pairings for standard gifts, or suggestions for how to reuse elements of the packaging in eco friendly ways. By adding this tiny digital bridge, brands encourage word of mouth marketing because customers share the experience with friends or on social media. Smart Christmas packaging experiences do not replace traditional wrapping paper or classic festive spirit. They expand them. They help products stand out in store environments and encourage new customers to see the brand as creative, thoughtful, and innovative.",[87,751,752],{},[753,754,755,758],"picture",{},[756,757],"source",{},[90,759],{"alt":760,"height":93,"src":761,"width":96},"Person holding a festive-edition product and viewing a QR code on its label.","\u002Fimages\u002F2025\u002F12\u002FPerson-holding-a-festive-edition-product-and-viewing-a-QR-code-on-its-label-1024x619.png",[25,763,765],{"id":764},"how-can-sustainable-materials-enhance-connected-holiday-packaging","How can sustainable materials enhance connected holiday packaging?",[15,767,768,769,771],{},"Eco friendly materials are increasingly important during the Christmas season. The rise of fsc certified paper, soy based inks, recycled materials, and plain kraft paper signals a shift toward responsibly managed forests and reduced waste. Brands that embrace sustainable packaging already earn bonus points with environmentally conscious consumers, but when this commitment is combined with smart Christmas packaging experiences, the impact grows significantly. A scannable code can educate customers about the environmental impact of materials without crowding the physical packaging with text. It can explain why the brand selected soy based inks, how to recycle or repurpose each component, or how the product’s supply chain supports ethical practices. These details would never fit comfortably on a small gift bag or a narrow wrapping panel. ",[187,770,190],{"href":189}," solves this constraint by turning one QR into a living space for transparency. Holiday packaging designs can therefore stay minimal, elegant, and festive, while customers who care deeply about sustainability have immediate access to everything they want to know. This approach keeps the packaging beautiful, maintains the festive spirit, and strengthens trust.",[25,773,775],{"id":774},"where-does-brand-storytelling-fit-into-smart-christmas-packaging-experiences","Where does brand storytelling fit into smart Christmas packaging experiences?",[15,777,778],{},"Storytelling has always been one of the strongest elements in Christmas packaging ideas. The season invites warmth, nostalgia, and emotional resonance. Packaging with custom designs, festive prints, bright colors, jewel tones, or unique textures already plays a role in this emotional storytelling. The next step is to let the packaging speak digitally. A code can take the customer to a short seasonal story from the brand, a behind the scenes video of how limited edition items were crafted, or a message from the small business owner who assembled each package by hand. For companies offering premium products, this is a fantastic way to highlight craftsmanship, quality materials, or the origins of signature ingredients. For gift packaging designed for children, the digital layer can offer interactive surprises or holiday themed animations. For wellness or beauty products, the smart page can include tips, safety guidance, or rituals tailored to holiday gifting. Every brand has its own strengths and voice. Smart Christmas packaging experiences allow that voice to shine without compromising the aesthetic simplicity of the physical design.",[25,780,782],{"id":781},"how-does-connected-packaging-support-cost-effective-holiday-strategies","How does connected packaging support cost effective holiday strategies?",[15,784,785],{},"Seasonal packaging can be expensive to produce, especially when brands rely on custom printing or high end materials like metallic finishes, intricate gift boxes, or embossed festive colors. But many brands operate on a tight budget just as holiday demand rises. Adding a connected layer offers a cost effective solution because it reduces reliance on heavy print customization. Brands can keep the physical packaging simple with plain kraft, minimalistic patterns, or light festive stickers. The digital layer, however, can carry all the high value content that would normally require special printing. Customers perceive the experience as premium even though the physical materials remain cost efficient. A simple kraft bag with a small QR can feel more engaging than an expensive printed box without a digital touchpoint. The perceived value increases while costs remain manageable. This also helps with inventory flexibility during the holiday rush, since the same packaging can serve multiple products across the Christmas season when the digital content can be updated instantly to match each specific gift.",[25,787,789],{"id":788},"how-can-brands-create-personalized-festive-moments-at-scale","How can brands create personalized festive moments at scale?",[15,791,792],{},"Personalization is one of the most powerful elements of holiday gifting, but scaling it is a challenge. Handwritten notes take time. Customized printing can be slow. Changing packaging based on the recipient’s preferences is nearly impossible at retail scale. Smart Christmas packaging experiences offer a new path forward. A single code on wrapping paper or a gift tag can open a personalized digital message from the giver, uploaded just before handing over the gift. Brands can also encourage customers to personalize the experience by allowing them to record audio greetings, choose a festive background, or add their own holiday photos within the smart product page. This layer makes each gift feel unique even if the physical packaging is identical. For businesses shipping thousands of gifts, this solves the personalization problem elegantly. It also deepens the emotional value of the holiday gifting moment by blending digital intimacy with festive packaging designs.",[87,794,795],{},[753,796,797,799],{},[756,798],{},[90,800],{"alt":801,"height":93,"src":802,"width":96},"Christmas-edition products arranged with QR-enabled labels for personalized digital experiences.","\u002Fimages\u002F2025\u002F12\u002FChristmas-edition-products-arranged-with-QR-enabled-labels-for-personalized-digital-experiences-1024x619.png",[25,804,806],{"id":805},"how-does-digital-link-enable-better-holiday-logistics-and-support","How does Digital Link enable better holiday logistics and support?",[15,808,809,810,812],{},"Beyond aesthetics and storytelling, the holiday season brings logistical challenges. Fragile items need special handling. Customers want easy access to instructions. Retail staff must manage returns, questions, and standard gifts purchased in high volume. ",[187,811,190],{"href":189}," improves this entire ecosystem. When customers scan the code on Christmas packaging, they can immediately access care instructions, warranty details, or troubleshooting steps. Clear instructions reduce pressure on customer support during the busiest time of the year. For in store sales, smart product pages allow retailers to answer questions without long queues. For e-commerce, the QR can be used to route customers to shipping updates or post purchase support. The connected packaging also helps brands collect insights about customer interactions. Without asking for personal data, they can understand what information customers seek most and which packaging ideas generate the strongest engagement. This intelligence becomes invaluable for planning next year’s holiday packaging designs.",[25,814,816],{"id":815},"what-role-will-ai-assistants-play-in-next-generation-holiday-packaging","What role will AI assistants play in next generation holiday packaging?",[15,818,819],{},"As the world moves toward more interactive packaging, AI will eventually become part of smart Christmas packaging experiences. The holiday season is full of little decisions: how to assemble a toy, which accessories match a gift, how to recycle packaging responsibly, or where to redeem seasonal offers. An AI assistant embedded into a smart page can guide users through these moments instantly. Digital Link has already introduced Cleo, an AI product assistant built for smart packaging and real time product interaction. While the main purpose of Cleo extends beyond Christmas packaging, the same idea applies during the holiday season. A code on festive packaging could unlock an AI guided experience that helps users understand the product, explore variations, or discover related items. This makes holiday gifting feel supported, interactive, and more intuitive. As AI becomes more mainstream, customers will expect these real time answers even during seasonal experiences.",[25,821,823],{"id":822},"how-can-smart-packaging-help-small-businesses-stand-out-during-the-holidays","How can smart packaging help small businesses stand out during the holidays?",[15,825,826],{},"Small business owners often rely on creativity and warmth to compete with larger brands during the holiday season. They use kraft paper, cinnamon sticks, twine, handwritten notes, or small festive stickers to add a personal touch. With smart Christmas packaging experiences, they can elevate these thoughtful details into meaningful interactions. A simple QR can tell the story of the maker. It can explain how each candle was poured, how each chocolate bar was crafted, or how each gift box supports local artisans. This combination of handmade charm and digital depth helps small businesses attract new customers and build loyalty effortlessly. It also encourages customers to share the experience on social media, which amplifies reach without additional advertising costs. Smart packaging is therefore not just a design element but a business advantage.",[87,828,829],{},[753,830,831,833],{},[756,832],{},[90,834],{"alt":835,"height":93,"src":836,"width":96},"Artisanal Christmas-edition products with QR-tagged labels for storytelling and transparency.","\u002Fimages\u002F2025\u002F12\u002FArtisanal-Christmas-edition-products-with-QR-tagged-labels-for-storytelling-and-transparency-1024x619.png",[25,838,840],{"id":839},"how-do-smart-product-pages-enable-safer-and-clearer-christmas-gift-experiences","How do smart product pages enable safer and clearer Christmas gift experiences?",[15,842,843],{},"Many Christmas gifts include fragile items, electronics, toys, beauty products, or food items that require clear instructions. Packaging space is limited, especially on holiday-themed designs where most of the visual surface is reserved for festive prints and bright colors. A connected packaging experience removes this limitation. Instead of cluttering gift boxes or holiday bags with dense fine print, the QR simply links to essential product guidelines. Customers can quickly learn how to store items, how to assemble them, or how to avoid damaging delicate materials. Ensuring clarity is not only practical but also reinforces trust. Gifts received during the Christmas season often need to be used immediately. Quick access to information prevents frustration and improves the unboxing experience. This is especially valuable when the gift will be used by children or older adults who may need additional clarity but prefer not to navigate the packaging itself.",[25,845,847],{"id":846},"how-do-connected-experiences-improve-post-holiday-brand-retention","How do connected experiences improve post holiday brand retention?",[15,849,850],{},"Most holiday packaging is discarded within minutes of opening, but smart Christmas packaging experiences extend the relationship beyond the first impression. When customers scan the code, they may subscribe to updates, register their product, download manuals, or explore related items. The packaging no longer disappears into the recycling bin. It becomes the gateway to an ongoing relationship. For brands that want to retain attention after the Christmas season, this is an exceptional opportunity. The digital link can evolve in January, shifting from holiday content to evergreen information. Customers who enjoyed the festive interaction remain connected to the brand long after the decorations are gone.",[25,852,854],{"id":853},"what-does-the-future-of-smart-christmas-packaging-experiences-look-like","What does the future of smart Christmas packaging experiences look like?",[15,856,857],{},"Looking ahead, smart Christmas packaging experiences will become standard rather than exceptional. More brands will use eco friendly options like recycled kraft, soy-based inks, and fsc certified paper combined with digital content. More customers will expect personalized interactions, digital gift messages, and transparent sustainability information. More retailers will integrate smart product pages into their in store displays, creating stress free decision making for shoppers. And more manufacturers will rely on connected packaging to explain materials, improve safety guidance, and minimize waste. The Christmas season will continue to celebrate festive spirit and gift giving, but packaging will evolve into something closer to a digital gateway. The shift will not diminish traditional elements like gift wrap, festive stickers, or red and white stripes. Instead, it will enhance them by adding meaning, clarity, and emotional value. Brands that embrace this shift today will be remembered tomorrow.",[25,859,861],{"id":860},"how-can-brands-get-started-with-smarter-holiday-packaging-right-now","How can brands get started with smarter holiday packaging right now?",[15,863,864,865,867],{},"The good news is that brands do not need to overhaul their packaging strategy to begin offering smart Christmas packaging experiences. Even simple packaging ideas gain value when paired with a connected layer. A small code hidden beside a metallic accent, a discreet placement inside a gift bag, or a festive QR on a seasonal sleeve can support rich digital content without altering the visual design. ",[187,866,190],{"href":189}," makes it easy to create smart product pages, update content effortlessly, and manage multiple holiday packaging variations with minimal effort. Brands can test the concept on a single product line during the Christmas season and scale it across their full catalog the following year. The key is to start small, stay authentic to the brand’s personality, and let the digital layer carry the weight of complexity. This keeps packaging elegant, cost effective, and ready to surprise customers when they least expect it.",{"title":321,"searchDepth":322,"depth":322,"links":869},[870,871,872,873,874,875,876,877,878,879,880,881,882,883],{"id":728,"depth":325,"text":729},{"id":735,"depth":325,"text":736},{"id":745,"depth":325,"text":746},{"id":764,"depth":325,"text":765},{"id":774,"depth":325,"text":775},{"id":781,"depth":325,"text":782},{"id":788,"depth":325,"text":789},{"id":805,"depth":325,"text":806},{"id":815,"depth":325,"text":816},{"id":822,"depth":325,"text":823},{"id":839,"depth":325,"text":840},{"id":846,"depth":325,"text":847},{"id":853,"depth":325,"text":854},{"id":860,"depth":325,"text":861},"Discover how smart Christmas packaging experiences blend festive design with digital content to elevate gifting and strengthen brand loyalty.","Smart Christmas packaging experiences: How brands can turn seasonal gifting into connected moments",{},"\u002Fimages\u002F2025\u002F12\u002FSmart-christmas-packaging-experiences.png","\u002Fnews\u002Fsmart-christmas-packaging-experiences","2025-12-10T18:44:49+01:00",{"title":715,"description":884},"\u002Fnews\u002Fsmart-christmas-packaging-experiences\u002F","news\u002Fsmart-christmas-packaging-experiences","2025-12-10T18:44:52+01:00","huAj3KnO5ZwQOf-hr99n1KI5cypvasgEfLZM932-mzg",{"id":896,"title":897,"author":7,"body":898,"category":7,"description":1052,"extension":348,"heading":1053,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":1054,"navigation":351,"ogImage":1055,"path":1056,"publishedAt":1057,"sections":7,"seo":1058,"sourcePath":1059,"stem":1060,"updatedAt":1061,"videos":7,"__hash__":1062},"pages\u002Fnews\u002Fbarcode-cosmetics.md","Barcode cosmetics: how they work and where they are heading",{"type":9,"value":899,"toc":1037},[900],[12,901,902,908,912,915,919,922,926,929,939,943,946,950,953,957,960,970,974,977,981,984,988,991,995,998,1002,1008,1018,1022,1027,1031],{},[15,903,904,905,907],{},"Barcode cosmetics are at the center of how retail stores manage, verify, and sell beauty products every day. From a quick scan at checkout to stock visibility across distributors, barcodes keep cosmetic products moving through the global supply chain. Yet the beauty industry is now facing a turning point. Retailers are asking for richer data, regulators are demanding more transparency, and brands want better ways to connect with consumers. Understanding how barcode cosmetics work today is essential to understanding where the industry is heading next. In this guide, we explore barcode format options like UPC and EAN, inventory management systems, barcode size and placement, common mistakes with smaller packaging, and the growing shift toward smarter packaging using the ",[187,906,190],{"href":189}," standard.",[25,909,911],{"id":910},"what-defines-barcode-cosmetics-and-why-do-they-matter-for-retailers","What defines barcode cosmetics and why do they matter for retailers",[15,913,914],{},"Barcode cosmetics refers to any cosmetic products labeled with a machine readable code that identifies them across the retail ecosystem. The most common options are the UPC barcode in the United States and the EAN barcode, also known as the European Article Number, used widely in Europe and many global markets. These formats encode a unique number called the Global Trade Item Number, the GTIN, which identifies the product the moment it is scanned. Retail stores depend on this system. When a cashier or a self checkout station scans a cosmetic product, the barcode connects instantly to the inventory management system. That scan tells the system what the product is, the price, where it was stocked, whether it belongs to a specific product variation, and whether more units will be needed soon. Without barcode cosmetics, the speed and scale of the global beauty market would simply not function.",[25,916,918],{"id":917},"how-do-barcode-cosmetics-work-inside-inventory-management-systems","How do barcode cosmetics work inside inventory management systems",[15,920,921],{},"Most retailers work with inventory management systems that use the GTIN as the anchor for every product. When beauty brands create or purchase their own GTIN, they gain the ability to list the product with distributors, integrate with online marketplaces, and appear correctly in the retailer’s system. Once the code is assigned and printed on packaging, barcode scanners across stores and warehouses can read the code from different angles. The scan must work quickly and reliably. If the barcode depends on poor printing or incorrect placement, the scanner may fail to read it. This slows down checkout and limits the retailer’s confidence in stocking the product. When everything is set up properly, the barcode connects manufacturing, distribution, store shelves, and customer purchase in one coherent journey.",[25,923,925],{"id":924},"which-barcode-format-should-cosmetic-brands-choose","Which barcode format should cosmetic brands choose",[15,927,928],{},"Choosing the right barcode format depends on where the cosmetic products will be sold. A UPC barcode is the standard for the United States and Canada. The EAN barcode is required for most of Europe and many international markets. Both encode the GTIN, which is the unique number that identifies the item worldwide. Cosmetics brands sometimes try to reuse barcodes across more products. This is a mistake. Every product variation needs its own unique number, whether the difference is size, color, added ingredients, or packaging type. The GTIN is not just a sign that the product can be scanned. It is the foundation that retailers, distributors, and online marketplaces rely on to track, price, and verify items correctly.",[87,930,931],{},[753,932,933,935],{},[756,934],{},[90,936],{"alt":937,"height":605,"src":938,"width":608},"Cosmetic products on a table with different barcode formats displayed.","\u002Fimages\u002F2025\u002F12\u002FCosmetic-products-on-a-table-with-different-barcode-formats-displayed.png",[25,940,942],{"id":941},"why-does-barcode-size-matter-in-cosmetics-packaging","Why does barcode size matter in cosmetics packaging",[15,944,945],{},"Barcode size plays a huge role in how well cosmetic products scan. The standard size is designed to guarantee readability by retail scanners from a safe scanning distance. If brands try to shrink the code to fit smaller packaging, the scanner may not recognize it. The problem is especially common in cosmetics because bottles, tubes, and jars often have limited space. When the barcode depends on a size that is too small or on poor contrast between bars and background, scanners struggle. The outcome is friction at checkout, slower handling in warehouses, and possible rejection by retail partners. To meet industry expectations, brands must follow the correct standard size and maintain high contrast between the black bars and the white background.",[25,947,949],{"id":948},"how-do-smaller-packaging-and-curved-surfaces-affect-barcode-cosmetics","How do smaller packaging and curved surfaces affect barcode cosmetics",[15,951,952],{},"Many cosmetic products come in small or rounded containers, and this introduces new challenges for printing readable barcodes. When the packaging is curved, the bars can warp, making it difficult for a barcode scanner to interpret the data. Small products like lip balms, mini mascaras, travel size creams, and sample tubes are particularly tricky. Brands sometimes place the barcode on a part of the tube that bends, or they rotate the code in a way that makes scanning impossible from different angles. To avoid these problems, the barcode must be placed on the flattest area available, printed with the correct width, and tested repeatedly with retail scanners. The goal is that the code scans properly in stores, warehouses, and distribution centers. When working with curved surfaces, testing is the only way to guarantee reliability.",[25,954,956],{"id":955},"why-do-retailers-require-unique-gtins-for-all-cosmetic-variations","Why do retailers require unique GTINs for all cosmetic variations",[15,958,959],{},"Retailers and distributors need clarity. When a code corresponds to more products than it should, the inventory management system cannot identify the correct item. For example, a brand might offer a lotion in three sizes. If they use the same GTIN for all three, the system cannot track stock accurately. The same happens with shades, formulas, cruelty free versions, ingredients, and limited edition packaging. Each variation affects how the product is stocked, sold, and returned. The barcode depends on accuracy so every product must have its own unique number. Beauty brands that operate globally must maintain a consistent GS1 GTIN structure to keep retail partners aligned across markets like Europe, the United States, and Canada.",[87,961,962],{},[753,963,964,966],{},[756,965],{},[90,967],{"alt":968,"height":605,"src":969,"width":608},"Different variations of the same cosmetic product each with a unique barcode.","\u002Fimages\u002F2025\u002F12\u002FDifferent-variations-of-the-same-cosmetic-product-each-with-a-unique-barcode.png",[25,971,973],{"id":972},"what-are-the-most-common-mistakes-brands-make-with-barcode-cosmetics","What are the most common mistakes brands make with barcode cosmetics",[15,975,976],{},"Some of the most frequent mistakes include printing the barcode too small, placing it near a fold or seam on the packaging, using a low contrast background color, and failing to test it with enough scanners. Another issue is using unofficial barcodes from low cost websites. These codes may not correspond to an official GS1 GTIN. Retailers like Walmart, large online marketplaces, and many distributors increasingly verify GTIN ownership as part of their onboarding. When a barcode incorrectly identifies the manufacturer or fails verification, the product may be rejected. Another common mistake is printing the code too close to other design elements, which can interfere with scanning. Even the best design must ensure a clean area around the code.",[25,978,980],{"id":979},"how-do-beauty-brands-integrate-barcodes-with-packaging-design","How do beauty brands integrate barcodes with packaging design",[15,982,983],{},"Cosmetic products rely heavily on design, branding, and small packaging formats. It can be difficult to balance aesthetics with the functional need for a readable barcode. Many brands place the barcode at the bottom or on a side panel to reduce visual disruption. Others use creative layouts, but it is critical to maintain the correct surroundings, minimum quiet zones, and a readable structure. Packaging teams must work closely with suppliers and printing partners to ensure the barcode is not distorted by the material. Glossy surfaces, metallic inks, and textured finishes may all affect how the barcode behaves under a scanner. Even sustainable materials can introduce reflectivity or uneven printing. Because the barcode depends on exact proportions, every change requires testing.",[25,985,987],{"id":986},"how-does-scanning-work-during-distribution-and-checkout","How does scanning work during distribution and checkout",[15,989,990],{},"Barcode scanners in warehouses and retail stores are designed to read codes at high speed. Scanners can read from different angles and distances, but only when the barcode is printed correctly. During distribution, the scan confirms the product has arrived, is stocked, and is ready for sale. At checkout, the scanner identifies the code and retrieves the price and product details. This process is instant, and it creates a chain of data that supports inventory, consumer demand forecasting, and store operations. If the barcode fails to scan, staff may manually enter the digits printed under the bars. This slows the checkout and introduces errors. Brands that want to be seen as reliable partners must ensure that their cosmetics scan quickly and consistently.",[25,992,994],{"id":993},"why-are-online-marketplaces-strict-about-barcode-accuracy","Why are online marketplaces strict about barcode accuracy",[15,996,997],{},"Cosmetic products sold online must meet specific requirements from marketplaces like Amazon and other global platforms. These marketplaces rely heavily on GTIN accuracy to avoid duplicate listings or counterfeit items. When a barcode incorrectly identifies a product, the listing may be removed or rejected. Brands that operate globally must ensure their GTINs match the manufacturer, the product variation, and the packaging version. Online platforms use automated systems to verify data and expect the barcode to match the product exactly. This is why using an official GS1 GTIN is essential for long term growth, visibility, and distribution.",[25,999,1001],{"id":1000},"how-is-the-cosmetics-industry-shifting-from-barcodes-to-smarter-packaging","How is the cosmetics industry shifting from barcodes to smarter packaging",[15,1003,1004,1005,1007],{},"Barcode cosmetics have supported the beauty industry for decades, but the landscape is changing. Retailers want more than identification. Consumers want access to ingredients, instructions, allergens, sustainability information, and cruelty free verification. Regulators around the world are moving toward more transparency and standardized data. This is where the GS1 Digital Link standard enters the picture. It takes the traditional GTIN and gives it a digital dimension. The same number that powers the barcode now powers a QR code that opens a web page. With ",[187,1006,190],{"href":189},", brands can reuse the GTIN they already own, but instead of a static code, they present dynamic product information that can support retailers, distributors, and consumers.",[87,1009,1010],{},[753,1011,1012,1014],{},[756,1013],{},[90,1015],{"alt":1016,"height":605,"src":1017,"width":608},"Cosmetic packaging with a barcode integrated cleanly into the design.","\u002Fimages\u002F2025\u002F12\u002FCosmetic-packaging-with-a-barcode-integrated-cleanly-into-the-design.png",[25,1019,1021],{"id":1020},"how-does-digital-link-help-cosmetics-brands-go-beyond-barcode-limitations","How does Digital Link help cosmetics brands go beyond barcode limitations",[15,1023,1024,1026],{},[187,1025,190],{"href":189}," turns a single code into a multipurpose gateway. It maintains the GTIN that retailers need while offering a new layer of digital information. Cosmetic brands can publish ingredients, how to videos, certifications, origin details, variation specific attributes, recycling instructions, and new updates all on one smart page. Retail staff can verify the correct product. Distributors can access product sheets. Consumers can explore benefits and compliance information. Because the Digital Link standard is GS1 compliant, it integrates with existing inventory systems easily. For cosmetic products with smaller packaging, the QR code can be placed without compromising size or scanning reliability. Digital Link also helps brands expand globally by supporting region specific content. In a world where the beauty industry is increasingly regulated, this provides confidence, growth opportunities, and full control of product data.",[25,1028,1030],{"id":1029},"what-is-the-future-role-of-barcode-cosmetics-in-retail-systems","What is the future role of barcode cosmetics in retail systems",[15,1032,1033,1034,1036],{},"Linear barcodes will remain essential for scanning workflows, but they will not remain the only code on packaging. The combination of a traditional barcode and a GS1 Digital Link QR code offers the best of both worlds. Retailers can process items through checkout, and consumers can access relevant information instantly. Cosmetics brands that adopt this hybrid model position themselves for the coming transition where packaging must carry more information, comply with evolving regulations, and support digital consumer journeys. ",[187,1035,190],{"href":189}," makes this shift simple by centralizing product data and integrating it with the GTIN already in use.",{"title":321,"searchDepth":322,"depth":322,"links":1038},[1039,1040,1041,1042,1043,1044,1045,1046,1047,1048,1049,1050,1051],{"id":910,"depth":325,"text":911},{"id":917,"depth":325,"text":918},{"id":924,"depth":325,"text":925},{"id":941,"depth":325,"text":942},{"id":948,"depth":325,"text":949},{"id":955,"depth":325,"text":956},{"id":972,"depth":325,"text":973},{"id":979,"depth":325,"text":980},{"id":986,"depth":325,"text":987},{"id":993,"depth":325,"text":994},{"id":1000,"depth":325,"text":1001},{"id":1020,"depth":325,"text":1021},{"id":1029,"depth":325,"text":1030},"Learn how barcode cosmetics work, which formats to use, and why beauty brands are shifting toward Digital Link for smarter, compliant packaging.","How barcode cosmetics work and why the industry is shifting toward smarter packaging",{},"\u002Fimages\u002F2025\u002F12\u002FBarcode-cosmetics.png","\u002Fnews\u002Fbarcode-cosmetics","2025-12-03T17:39:44+01:00",{"title":897,"description":1052},"\u002Fnews\u002Fbarcode-cosmetics\u002F","news\u002Fbarcode-cosmetics","2025-12-03T17:39:46+01:00","ovVce8Pj65OOL2pN41Gf7snkvvij38WPQfABa9rRHXU",{"id":1064,"title":1065,"author":7,"body":1066,"category":7,"description":1290,"extension":348,"heading":1291,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":1292,"navigation":351,"ogImage":1293,"path":1294,"publishedAt":1295,"sections":7,"seo":1296,"sourcePath":1297,"stem":1298,"updatedAt":1299,"videos":7,"__hash__":1300},"pages\u002Fnews\u002Fitems-with-qr-codes.md","Items with QR codes transforming modern packaging",{"type":9,"value":1067,"toc":1274},[1068],[12,1069,1070,1073,1079,1085,1088,1094,1100,1103,1106,1112,1115,1121,1131,1137,1143,1146,1152,1155,1161,1167,1173,1176,1182,1188,1194,1200,1210,1216,1219,1225,1231,1237,1243,1249,1252,1262,1268],{},[15,1071,1072],{},"Items with QR codes have become one of the most important bridges between physical products and digital experiences. In the past few years, quick response codes were mostly used for simple redirects or one-off marketing campaigns. ",[15,1074,1075,1076,1078],{},"Today, when a brand uses next generation digital links created through the ",[187,1077,190],{"href":189}," platform, those same QR codes evolve into a powerful tool for transparency, efficiency, and customer interactions. They create instant access to structured product data, allow brands to update content after printing, and help connect users to information tailored to their market, language, or context. In this article, we explore how items with QR codes are transforming packaging, how dynamic QR codes work, and why digital links are becoming essential for modern marketing strategies.",[25,1080,1082],{"id":1081},"why-items-with-qr-codes-are-becoming-essential-on-packaging",[52,1083,1084],{},"Why items with QR codes are becoming essential on packaging",[15,1086,1087],{},"Items with QR codes have become a natural entry point for digital engagement because they provide easy access to information on mobile devices. Whether customers want detailed product descriptions, user manuals, or instructional videos, a simple scan on the smartphone camera gives them everything they need without searching manually. ",[15,1089,1090,1091,1093],{},"On packaging, this creates an intuitive flow. Customers see the code, they scan a QR code in seconds, and they reach a landing page designed to answer their questions at the right moment. When those QR codes are built with ",[187,1092,190],{"href":189},", they also offer multilingual content, machine readable format for regulatory data, and flexible updates that allow brands to switch campaign content or compliance details whenever needed. This adaptability is why QR code usage on packaging is becoming standard across industries.",[25,1095,1097],{"id":1096},"dynamic-qr-codes-and-how-they-improve-the-post-scan-experience",[52,1098,1099],{},"Dynamic QR codes and how they improve the post scan experience",[15,1101,1102],{},"Dynamic QR codes are more than static print assets. They let brands update the destination behind the code without reprinting product packaging or printed materials. With a digital link, brands can redirect users to different types of content depending on the moment of the scan, the region, or the lifecycle stage of the product. For example, a new product may initially display marketing materials or a brand story. Later, the same dynamic QR code can display digital receipts, updates, ingredient changes, or regulatory adjustments. ",[15,1104,1105],{},"This flexibility is particularly valuable in industries where compliance must remain accurate at all times. Dynamic QR codes also support richer customer interactions. They allow customers to navigate from packaging to app downloads, to redeem coupons, or even to receive digital receipts after purchase. This makes them an invaluable tool for brands wanting to build long term relationships while keeping content fresh and useful.",[25,1107,1109],{"id":1108},"adding-qr-codes-on-packaging-to-enrich-product-experiences",[52,1110,1111],{},"Adding QR codes on packaging to enrich product experiences",[15,1113,1114],{},"Adding QR codes on packaging is not only about placing a small square. It is about integrating an entry point into the customer journey. Successful brands think carefully about placing QR codes where customers naturally look for information. In food and beverage products, codes often sit near nutritional tables. In cosmetics, they appear near ingredient lists or usage instructions. ",[15,1116,1117,1118,1120],{},"In consumer electronics, QR codes are often placed near quick start sections where customers expect simple scan guides, user manuals, or instructional videos. When adding QR codes powered by ",[187,1119,190],{"href":189},", brands can take advantage of multilingual support, context aware navigation, and structured data. The result is packaging that communicates better, supports more accurate information, and guides customers after the sale. The same product can provide contact details, explain how the product works, or link directly to exclusive content without using extra physical space on the pack.",[87,1122,1123],{},[753,1124,1125,1127],{},[756,1126],{},[90,1128],{"alt":1129,"height":605,"src":1130,"width":608},"Cosmetic bottle on a counter with a QR code included on its label.","\u002Fimages\u002F2025\u002F11\u002FCosmetic-bottle-on-a-counter-with-a-QR-code-included-on-its-label.png",[25,1132,1134],{"id":1133},"how-loyalty-programs-benefit-from-next-generation-qr-codes",[52,1135,1136],{},"How loyalty programs benefit from next generation QR codes",[15,1138,1139,1140,1142],{},"Loyalty programs often fail because customers cannot find the right entry point or they forget to register. Items with QR codes solve this by offering a simple scan to join, track, and use loyalty points. When QR codes work through ",[187,1141,190],{"href":189},", brands can personalize the loyalty flow, allowing customers to receive different content based on scan location or repeat visits. For example, a beverage brand can offer coupons during seasonal campaigns and loyalty rewards after a certain number of scans. ",[15,1144,1145],{},"Customers only need their mobile phone and a quick scan to access everything, eliminating the need for usernames, lengthy passwords, or printed cards. This kind of seamless engagement encourages repeat purchases and reinforces customer loyalty by providing value exactly when customers are open to interacting with the brand.",[25,1147,1149],{"id":1148},"using-qr-codes-for-contact-details-and-brand-communication",[52,1150,1151],{},"Using QR codes for contact details and brand communication",[15,1153,1154],{},"Packaging often lacks the space to display full company information or extended service contacts. QR codes are perfect for providing contact details in a format that is easily scanned and always up to date. A digital link can display customer service numbers, email contacts, live chat, or warranty registration pages. Unlike traditional business cards attached to products or printed contact information on boxes, QR codes allow customers to access updated information regardless of when the product was manufactured. This ensures brands stay reachable, even years after the item was produced. When customers need assistance, they can scan a QR code on product packaging and reach the correct contact page instantly, improving satisfaction and reducing friction in support channels.",[25,1156,1158],{"id":1157},"how-qr-codes-offer-easy-access-to-critical-product-information",[52,1159,1160],{},"How QR codes offer easy access to critical product information",[15,1162,1163,1164,1166],{},"Customers increasingly expect transparency. They want to know what is inside a product, how it was made, and how to use it safely. Items with QR codes help brands meet these expectations by offering easy access to detailed information without cluttering the package. A QR code can reveal allergens, sustainability information, instructions for use, recycling guidelines, or authenticity checks. ",[187,1165,190],{"href":189}," strengthens this experience by structuring the information in a machine readable format. This ensures every scanner, including apps, platforms, and partner systems, receives consistent and accurate data. Customers scanning QR codes receive the right information for their market and language, and brands can adapt content in real time as regulations evolve.",[25,1168,1170],{"id":1169},"how-digital-link-qr-codes-help-brands-generate-leads",[52,1171,1172],{},"How Digital Link QR codes help brands generate leads",[15,1174,1175],{},"Packaging is one of the most valuable but underused surfaces in marketing. By using QR codes on items, brands turn packaging into a lead generation channel. A customer picking up a product in a store can scan a QR code and reach a landing page that collects email opt ins, invites customers to subscribe to updates, or offers exclusive content. This transforms packaging into a continuous digital marketing strategy. Because digital links allow contextual updates, brands can adapt the same QR code to direct customers to seasonal promotions, new launches, surveys, or email marketing campaigns. This consistent ability to generate leads directly from product packaging creates a competitive advantage and increases website traffic without requiring additional media spending.",[25,1177,1179],{"id":1178},"digital-receipts-and-post-purchase-flows-through-qr-codes",[52,1180,1181],{},"Digital receipts and post purchase flows through QR codes",[15,1183,1184,1185,1187],{},"Digital receipts have become increasingly common as customers seek sustainable, paperless options. Items with QR codes can provide digital receipts instantly, allowing customers to store purchase information without the clutter of physical paper. Retailers can place QR code stickers on counters or print ads at checkouts, enabling customers to scan and save receipts directly to their devices. When built through ",[187,1186,190],{"href":189},", the digital receipt can also connect users to warranty pages, support forms, or product documentation, creating a unified post purchase experience. Brands benefit as well, since digital receipts offer insights into customer behavior and open new opportunities for personalized follow up campaigns.",[25,1189,1191],{"id":1190},"encouraging-app-downloads-through-packaging-qr-codes",[52,1192,1193],{},"Encouraging app downloads through packaging QR codes",[15,1195,1196,1197,1199],{},"App downloads become easier when QR codes are placed on packaging, trade show booths, or event posters. Customers can scan a QR code to install the brand’s app without searching through an app store. ",[187,1198,190],{"href":189}," enhances this by redirecting users automatically to the correct platform depending on their mobile phone system, ensuring frictionless access. This is particularly useful for brands that rely on companion apps for product activation, smart home integration, or rewards. QR code scans also provide analytics that help brands understand when and where customers are most likely to download an app, allowing teams to adjust marketing strategies for higher conversion.",[87,1201,1202],{},[753,1203,1204,1206],{},[756,1205],{},[90,1207],{"alt":1208,"height":605,"src":1209,"width":608},"Electronic product packaging with a QR code leading to an app download.","\u002Fimages\u002F2025\u002F11\u002FElectronic-product-packaging-with-a-QR-code-leading-to-an-app-download.png",[25,1211,1213],{"id":1212},"building-permits-and-public-documentation-enhanced-with-qr-codes",[52,1214,1215],{},"Building permits and public documentation enhanced with QR codes",[15,1217,1218],{},"QR codes are not only useful for businesses but also for public services. Building permits and city notices are increasingly incorporating QR codes to provide transparent access to documentation. A single scan at a construction site can display project details, timelines, responsible contractors, or safety guidelines. Digital Link makes these QR codes more reliable by enabling updates without reprinting signage. This ensures citizens can always access the latest information, reducing confusion and improving public communication. The same approach is used in train stations, historical sites, and public parks where QR codes connect users to maps, schedules, or audio guides.",[25,1220,1222],{"id":1221},"business-cards-with-qr-codes-for-instant-connection",[52,1223,1224],{},"Business cards with QR codes for instant connection",[15,1226,1227,1228,1230],{},"Traditional business cards are limited by space and static information. Adding QR codes allows professionals to provide customers with direct access to their contact details, websites, or portfolios. A scan can open a landing page with expanded information, making the card far more versatile. With ",[187,1229,190],{"href":189},", businesses can update the information behind the code without printing new cards, ensuring accuracy whenever details change. QR codes on business cards also support app downloads, event schedules, and exclusive content, making them flexible tools for networking at trade shows or conferences.",[25,1232,1234],{"id":1233},"how-qr-codes-help-engage-customers-across-the-journey",[52,1235,1236],{},"How QR codes help engage customers across the journey",[15,1238,1239,1240,1242],{},"Engaging customers requires more than a single touchpoint. Products must support interactions before, during, and after purchase. Items with QR codes enable this by offering a simple scan entry point that adapts to each stage. Before purchase, QR codes can display marketing materials or brand stories. During purchase, they can highlight key product features, safety instructions, or comparisons. After purchase, they can support registration, redeem coupons, or instructional videos that help customers get the most value from the product. ",[187,1241,190],{"href":189}," ensures each stage provides up to date and relevant content, helping brands maintain customer loyalty and improve long term satisfaction.",[25,1244,1246],{"id":1245},"using-qr-codes-to-deliver-instructional-videos-and-support",[52,1247,1248],{},"Using QR codes to deliver instructional videos and support",[15,1250,1251],{},"Instructional videos are one of the most effective pieces of content for guiding customers, and QR codes make them easy to access. Packaging often lacks space for detailed instructions, especially in categories like electronics, furniture, and cosmetics. A digital link QR code can instantly direct customers to a video explaining how to assemble, activate, or use a product safely. These videos reduce returns, minimize support inquiries, and increase confidence during product setup. Customers appreciate having all the information they need in a format that is accessible and easy to follow directly from their mobile devices.",[87,1253,1254],{},[753,1255,1256,1258],{},[756,1257],{},[90,1259],{"alt":1260,"height":605,"src":1261,"width":608},"Furniture assembly instructions featuring a QR code next to parts and tools.","\u002Fimages\u002F2025\u002F11\u002FFurniture-assembly-instructions-featuring-a-QR-code-next-to-parts-and-tools.png",[25,1263,1265],{"id":1264},"conclusion-items-with-qr-codes-are-reshaping-packaging-and-digital-engagement",[52,1266,1267],{},"Conclusion: Items with QR codes are reshaping packaging and digital engagement",[15,1269,1270,1271,1273],{},"Items with QR codes are no longer optional. They have become essential for brands seeking to deliver accurate information, improve customer loyalty, generate leads, and support compliance. When built through ",[187,1272,190],{"href":189},", these QR codes turn packaging into an adaptable, intelligent communication channel that evolves with the needs of the customer and the brand. They support everything from marketing purposes to digital menus, event schedules, building permits, and business cards. In a world where customers expect quick access and seamless experiences, next generation QR codes with digital links provide the clarity, flexibility, and engagement that modern packaging requires.",{"title":321,"searchDepth":322,"depth":322,"links":1275},[1276,1277,1278,1279,1280,1281,1282,1283,1284,1285,1286,1287,1288,1289],{"id":1081,"depth":325,"text":1084},{"id":1096,"depth":325,"text":1099},{"id":1108,"depth":325,"text":1111},{"id":1133,"depth":325,"text":1136},{"id":1148,"depth":325,"text":1151},{"id":1157,"depth":325,"text":1160},{"id":1169,"depth":325,"text":1172},{"id":1178,"depth":325,"text":1181},{"id":1190,"depth":325,"text":1193},{"id":1212,"depth":325,"text":1215},{"id":1221,"depth":325,"text":1224},{"id":1233,"depth":325,"text":1236},{"id":1245,"depth":325,"text":1248},{"id":1264,"depth":325,"text":1267},"Discover how items with QR codes improve packaging, boost engagement, deliver instant access to product data, and enhance customer journeys.","Items with QR codes: How digital links are transforming packaging and customer engagement",{},"\u002Fimages\u002F2025\u002F11\u002FItems-with-QR-codes.png","\u002Fnews\u002Fitems-with-qr-codes","2025-11-19T16:02:23+01:00",{"title":1065,"description":1290},"\u002Fnews\u002Fitems-with-qr-codes\u002F","news\u002Fitems-with-qr-codes","2025-11-19T16:02:26+01:00","prlENGrOEbUHCl9duLvwIWSY0epTiJ96OXVWmRwou1s",{"id":1302,"title":1303,"author":7,"body":1304,"category":7,"description":1986,"extension":348,"heading":1987,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":1988,"navigation":351,"ogImage":1989,"path":1990,"publishedAt":1991,"sections":7,"seo":1992,"sourcePath":1993,"stem":1994,"updatedAt":1995,"videos":7,"__hash__":1996},"pages\u002Fnews\u002Fconversational-packaging-vs-smart-packaging.md","Conversational packaging vs smart packaging by Digital Link",{"type":9,"value":1305,"toc":1972},[1306],[12,1307,1308,1325,1329,1377,1388,1392,1440,1457,1461,1481,1495,1514,1524,1528,1552,1579,1582,1586,1599,1621,1625,1645,1663,1667,1686,1697,1701,1726,1744,1748,1770,1792,1799,1809,1813,1831,1855,1859,1879,1893,1903,1907,1927,1958],{},[15,1309,1310,1311,1314,1315,1319,1320,1324],{},"Packaging has moved far beyond its traditional role. It no longer serves only to protect a product, but also to communicate, monitor, and build trust. The conversation around ",[52,1312,1313],{},"conversational packaging vs smart packaging"," defines the future of how physical products interact with the world. As the food industry evolves, so does the packaging that supports it—connecting brands, customers, and data in a continuous digital exchange. At the forefront of this transformation stands ",[52,1316,1317],{},[187,1318,190],{"href":189},", the pioneer of ",[187,1321,1323],{"href":1322},"\u002Fguides\u002Fconversational-packaging\u002F","conversational packaging",", where technology, intelligence, and communication come together to unlock the full potential of every product.",[25,1326,1328],{"id":1327},"what-does-conversational-packaging-vs-smart-packaging-mean-today","What does conversational packaging vs smart packaging mean today?",[15,1330,1331,1332,1335,1336,1339,1340,1343,1344,1347,1348,1351,1352,1355,1356,1359,1360,1364,1365,1368,1369,1372,1373,1376],{},"The term ",[52,1333,1334],{},"smart packaging"," refers to materials and ",[52,1337,1338],{},"packaging technologies"," designed to monitor or influence product conditions, ensuring ",[52,1341,1342],{},"food safety",", quality, and longer ",[52,1345,1346],{},"shelf life",". It includes ",[52,1349,1350],{},"active packaging",", which interacts chemically with the product, and ",[52,1353,1354],{},"intelligent packaging",", which collects and communicates data about freshness, storage, and temperature. ",[52,1357,1358],{},"Conversational packaging",", introduced and developed by ",[52,1361,1362],{},[187,1363,190],{"href":189},", goes one step further. It uses ",[52,1366,1367],{},"QR codes",", ",[52,1370,1371],{},"RFID tags",", and AI to give every product a digital voice. Instead of only tracking freshness, conversational packaging allows consumers to ask questions, access ",[52,1374,1375],{},"real time information",", and get personalized content through their smartphones.",[15,1378,1379,1380,1383,1384,1387],{},"This combination of ",[52,1381,1382],{},"connected packaging"," and AI interaction transforms a passive label into an active communication channel. Whether in supermarkets or ",[52,1385,1386],{},"e commerce",", a single scan can reveal origin data, sustainability credentials, or preparation tips—bridging the gap between physical and digital experiences.",[25,1389,1391],{"id":1390},"how-active-packaging-changes-the-way-we-protect-food","How active packaging changes the way we protect food",[15,1393,1394,1397,1398,1401,1402,1404,1405,1408,1409,1412,1413,1416,1417,1420,1421,1424,1425,1428,1429,1432,1433,1436,1437,319],{},[52,1395,1396],{},"Active packaging"," is the foundation of the smart packaging ecosystem. It involves materials that respond directly to their ",[52,1399,1400],{},"external environment"," to extend ",[52,1403,1346],{}," and maintain ",[52,1406,1407],{},"product quality",". For instance, oxygen absorbers and ",[52,1410,1411],{},"carbon dioxide"," regulators help slow microbial growth in ",[52,1414,1415],{},"packaged food",", while ",[52,1418,1419],{},"moisture control"," systems prevent ",[52,1422,1423],{},"food spoilage"," in ",[52,1426,1427],{},"perishable foods",". Some ",[52,1430,1431],{},"active packaging technologies"," even include antimicrobial films or coatings that stop bacteria from spreading across ",[52,1434,1435],{},"muscle based products"," such as fish or ",[52,1438,1439],{},"red meat",[15,1441,1442,1443,1445,1446,1449,1450,1453,1454,319],{},"Through ",[52,1444,1350],{},", brands ensure that ",[52,1447,1448],{},"food products"," retain their texture, color, and nutritional value for longer periods. The impact on ",[52,1451,1452],{},"food waste"," is immediate, as better preservation reduces the number of items discarded before reaching consumers. This approach also decreases reliance on preservatives, aligning with the food sector’s shift toward cleaner, more sustainable ",[52,1455,1456],{},"materials",[25,1458,1460],{"id":1459},"how-connected-packaging-brings-brands-and-consumers-closer","How connected packaging brings brands and consumers closer",[15,1462,1463,1464,1466,1467,1368,1469,1472,1473,1476,1477,1480],{},"Digital Link’s expertise lies in transforming smart packaging into ",[52,1465,1382],{},". This approach focuses not just on data collection but on communication. By embedding ",[52,1468,1367],{},[52,1470,1471],{},"RFID chips",", or ",[52,1474,1475],{},"radio frequency identification"," systems, Digital Link enables products to share verified ",[52,1478,1479],{},"relevant information"," in real time.",[15,1482,1483,1484,1487,1488,1491,1492,1494],{},"A bottle of juice, for example, can link customers directly to sustainability certifications, ",[52,1485,1486],{},"product details",", or interactive videos explaining sourcing and production. This connection builds transparency and trust, especially as consumers increasingly demand accountability from ",[52,1489,1490],{},"brands"," about ",[52,1493,1342],{},", ethical sourcing, and carbon footprint.",[15,1496,1497,1498,1501,1502,1505,1506,1509,1510,1513],{},"Through connected packaging, each scan becomes a digital interaction—a moment of truth where ",[52,1499,1500],{},"consumers"," make ",[52,1503,1504],{},"better decisions"," based on accurate, brand-authenticated data. The technology also benefits the ",[52,1507,1508],{},"food supply chain",", allowing companies to track temperature changes, transport conditions, and ",[52,1511,1512],{},"storage"," data seamlessly across global networks.",[87,1515,1516],{},[753,1517,1518,1520],{},[756,1519],{},[90,1521],{"alt":1522,"height":605,"src":1523,"width":608},"Consumer connecting with a brand through connected packaging.","\u002Fimages\u002F2025\u002F11\u002FConsumer-connecting-with-a-brand-through-connected-packaging.png",[25,1525,1527],{"id":1526},"intelligent-packaging-and-freshness-indicators","Intelligent packaging and freshness indicators",[15,1529,1530,1531,1368,1534,1536,1537,1540,1541,1368,1544,1547,1548,1551],{},"Within the ecosystem of ",[52,1532,1533],{},"active and smart packaging",[52,1535,1354],{}," represents the analytical brain. It relies on sensors, microchips, and ",[52,1538,1539],{},"freshness indicators"," that react to ",[52,1542,1543],{},"temperature changes",[52,1545,1546],{},"humidity levels",", and chemical signals. These indicators can alert both retailers and consumers when a ",[52,1549,1550],{},"food product"," is nearing spoilage or has been stored incorrectly.",[15,1553,1554,1555,1557,1558,1560,1561,1564,1565,1568,1569,1572,1573,1575,1576,319],{},"A simple color change on the package can show when fish or meat is no longer fresh. This visible communication minimizes ",[52,1556,1452],{},", improves ",[52,1559,1342],{},", and enhances the overall ",[52,1562,1563],{},"quality"," of products. ",[52,1566,1567],{},"Intelligent packaging systems"," also feed this data back into the ",[52,1570,1571],{},"food industry",", helping producers optimize transport, improve ",[52,1574,1512],{},", and maintain consistent ",[52,1577,1578],{},"product conditions",[15,1580,1581],{},"By linking these intelligent systems to Digital Link’s conversational layer, the value multiplies. The package not only detects a problem—it can explain it. Consumers scanning a product can see how freshness was maintained, when it was packaged, and how it should be stored after opening. That kind of interactive, transparent experience builds trust that traditional packaging cannot match.",[25,1583,1585],{"id":1584},"active-and-smart-packaging-combining-safety-and-communication","Active and smart packaging: combining safety and communication",[15,1587,1588,1589,1591,1592,1595,1596,1598],{},"The true potential lies in integrating ",[52,1590,1533],{}," into one unified system. When chemical control meets digital communication, packaging becomes more than protection—it becomes proof. An ",[52,1593,1594],{},"antimicrobial packaging"," solution might kill bacteria, but through a ",[52,1597,1382],{}," interface, it can also show the consumer how this process works safely and naturally.",[15,1600,1601,1602,1604,1605,1607,1608,1611,1612,1614,1615,1617,1618,1620],{},"In a ",[52,1603,1571],{}," that values both innovation and integrity, these dual systems ensure that products are not only safe but also informative. A yogurt container, for instance, could display ",[52,1606,1375],{}," on its internal temperature, provide ",[52,1609,1610],{},"visual information"," about freshness, and explain how the ",[52,1613,1431],{}," inside extend its ",[52,1616,1346],{},". Each scan becomes an educational, interactive experience—what Digital Link defines as ",[187,1619,1323],{"href":1322}," in action.",[25,1622,1624],{"id":1623},"why-food-quality-and-safety-depend-on-smart-communication","Why food quality and safety depend on smart communication",[15,1626,1627,1628,1631,1632,1635,1636,1638,1639,1641,1642,1644],{},"Maintaining ",[52,1629,1630],{},"food quality"," depends on precision, transparency, and data. Every degree of ",[52,1633,1634],{},"temperature",", every fluctuation in ",[52,1637,1546],{},", and every microgram of oxygen can affect the taste, texture, and nutritional value of ",[52,1640,1415],{},". Traditional packaging once left these factors invisible to the consumer, but the new generation of smart and ",[52,1643,1323],{}," makes them visible and understandable.",[15,1646,1647,1648,1650,1651,1653,1654,1657,1658,1660,1661,319],{},"Through Digital Link’s system, each product tells its own story. It communicates ",[52,1649,1578],{},", journey history, and compliance documentation. Retailers can act quickly if ",[52,1652,1543],{}," are detected, and ",[52,1655,1656],{},"customers"," can make informed choices with full confidence in ",[52,1659,1342],{}," and ",[52,1662,1563],{},[25,1664,1666],{"id":1665},"food-packaging-and-the-evolution-of-consumer-expectations","Food packaging and the evolution of consumer expectations",[15,1668,1669,1670,1673,1674,1676,1677,1680,1681,1660,1683,1685],{},"The role of ",[52,1671,1672],{},"food packaging"," has expanded from simply protecting goods to connecting people. In modern retail and ",[52,1675,1386],{},", a product’s ability to communicate determines how customers perceive it. Static labels are being replaced by ",[52,1678,1679],{},"interactive experiences"," powered by ",[52,1682,1367],{},[52,1684,1382],{}," systems.",[15,1687,1442,1688,1690,1691,1693,1694,1696],{},[187,1689,190],{"href":189},", packaging becomes an intelligent layer of the brand’s voice. A scan can trigger video storytelling, display allergen warnings, or link to customer feedback forms. For ",[52,1692,1500],{},", this makes each product encounter more personal. For ",[52,1695,1490],{},", it generates invaluable insights into behavior, engagement, and satisfaction. The result is packaging that is not just a marketing asset but an operational and analytical tool.",[25,1698,1700],{"id":1699},"how-edible-films-and-carbon-dioxide-regulation-support-sustainability","How edible films and carbon dioxide regulation support sustainability",[15,1702,1703,1704,1706,1707,1710,1711,1713,1714,1716,1717,1719,1720,1723,1724,319],{},"As ",[52,1705,1338],{}," evolve, ",[52,1708,1709],{},"edible films"," are emerging as a sustainable solution to complement ",[52,1712,1350],{},". These biodegradable coatings protect ",[52,1715,1427],{}," from oxygen and moisture, extending freshness without adding plastic waste. In parallel, ",[52,1718,1411],{}," regulators manage gas balance inside packages, preventing bacterial growth and slowing ",[52,1721,1722],{},"fish spoilage"," or discoloration in ",[52,1725,1439],{},[15,1727,1728,1729,1732,1733,1735,1736,1660,1738,1740,1741,1743],{},"These ",[52,1730,1731],{},"food packaging technologies"," combine chemistry with sustainability. By pairing them with Digital Link’s digital traceability, ",[52,1734,1490],{}," can demonstrate eco-friendly innovation while ensuring maximum ",[52,1737,1342],{},[52,1739,1407],{},". The transparency provided by ",[187,1742,1323],{"href":1322}," allows customers to understand these innovations rather than simply trust them.",[25,1745,1747],{"id":1746},"reducing-food-waste-through-connected-and-intelligent-solutions","Reducing food waste through connected and intelligent solutions",[15,1749,1750,1753,1754,1757,1758,1761,1762,1368,1764,1766,1767,1769],{},[52,1751,1752],{},"Food waste"," remains one of the biggest challenges for the global ",[52,1755,1756],{},"food sector",". Up to one-third of food produced is lost due to spoilage or mismanagement across the ",[52,1759,1760],{},"supply chain",". ",[52,1763,1396],{},[52,1765,1354],{},", and ",[52,1768,1382],{}," systems work together to solve this problem.",[15,1771,1772,1773,1775,1776,1779,1780,1782,1783,1761,1785,1788,1789,1791],{},"By integrating freshness sensors, ",[52,1774,1475],{}," tracking, and Digital Link’s ",[52,1777,1778],{},"QR code"," communication, brands can monitor conditions from factory to shelf and inform ",[52,1781,1656],{}," about the best ways to preserve their ",[52,1784,1448],{},[52,1786,1787],{},"Real time information"," helps distributors detect ",[52,1790,1543],{}," or shipment delays that could compromise quality, while consumers receive accurate instructions to minimize waste at home.",[15,1793,1442,1794,1368,1796,1798],{},[52,1795,1323],{},[187,1797,190],{"href":189}," adds the missing layer of education and awareness. It helps users understand how to store products correctly, when it is still safe to consume them, and how to recycle the package responsibly.",[87,1800,1801],{},[753,1802,1803,1805],{},[756,1804],{},[90,1806],{"alt":1807,"height":605,"src":1808,"width":608},"Store employee using intelligent and connected packaging to reduce food waste.","\u002Fimages\u002F2025\u002F11\u002FStore-employee-using-intelligent-and-connected-packaging-to-reduce-food-waste.png",[25,1810,1812],{"id":1811},"how-food-product-data-empowers-consumers-and-brands","How food product data empowers consumers and brands",[15,1814,1815,1816,1818,1819,1821,1822,1825,1826,1828,1829,319],{},"Each ",[52,1817,1550],{}," today generates data—about ingredients, ",[52,1820,1512],{},", distribution, and ",[52,1823,1824],{},"safety",". Without proper systems, this data remains underused. Digital Link’s ",[187,1827,1323],{"href":1322}," converts it into a transparent interface that benefits everyone in the ",[52,1830,1571],{},[15,1832,1833,1834,1836,1837,1839,1840,1843,1844,1846,1847,1368,1850,1472,1852,1854],{},"With one scan, ",[52,1835,1500],{}," can view ingredient origins, ",[52,1838,1407],{}," metrics, and sustainability certifications. Retailers access analytics to optimize ",[52,1841,1842],{},"packaging systems"," and reduce recalls. Manufacturers monitor the performance of ",[52,1845,1338],{}," like ",[52,1848,1849],{},"modified atmosphere packaging",[52,1851,1594],{},[52,1853,1709],{}," across different regions. The result is an interconnected ecosystem where every actor benefits from better visibility, accuracy, and engagement.",[25,1856,1858],{"id":1857},"e-commerce-and-the-digital-future-of-packaging","E-Commerce and the digital future of packaging",[15,1860,1861,1862,1865,1866,1868,1869,1871,1872,1874,1875,1660,1877,319],{},"The rise of ",[52,1863,1864],{},"eCommerce"," has made ",[52,1867,1382],{}," essential. Unlike physical retail, online shopping lacks direct sensory interaction. ",[52,1870,1358],{}," bridges that gap by giving consumers digital assurance. Before purchasing, they can scan a product’s ",[52,1873,1778],{}," on the webpage, verify its authenticity, and explore interactive content that proves ",[52,1876,1342],{},[52,1878,1563],{},[15,1880,1881,1882,1884,1885,1889,1890,1892],{},"This transparency builds long-term trust between ",[52,1883,1490],{}," and their customers. It also enables better storytelling, turning every online listing into a living representation of the physical product. Through AI and analytics, ",[52,1886,1887],{},[187,1888,190],{"href":189}," provides ",[52,1891,1375],{}," on user engagement, allowing companies to refine communication and strengthen their sustainability commitments.",[87,1894,1895],{},[753,1896,1897,1899],{},[756,1898],{},[90,1900],{"alt":1901,"height":605,"src":1902,"width":608},"Analyst using data from smart packaging to improve food product transparency.","\u002Fimages\u002F2025\u002F11\u002FAnalyst-using-data-from-smart-packaging-to-improve-food-product-transparency.png",[25,1904,1906],{"id":1905},"the-future-of-smart-and-conversational-packaging","The future of smart and conversational packaging",[15,1908,1909,1910,1912,1913,1916,1917,1660,1920,1923,1924,1926],{},"The future of the ",[52,1911,1571],{}," lies in collaboration between chemistry, data, and communication. ",[52,1914,1915],{},"Active packaging technologies"," will continue to advance, but their impact will be amplified through ",[52,1918,1919],{},"connected",[52,1921,1922],{},"conversational"," systems that share insights openly with ",[52,1925,1500],{},". Digital Link’s pioneering work ensures that every product can sense, speak, and connect.",[15,1928,1703,1929,1931,1932,1935,1936,1660,1939,1941,1942,1944,1945,1947,1948,1950,1951,1954,1955,1957],{},[52,1930,1338],{}," evolve, the ",[52,1933,1934],{},"differences"," between ",[52,1937,1938],{},"smart",[187,1940,1323],{"href":1322}," will blur. A single package will soon be able to regulate gases, detect ",[52,1943,1546],{},", provide ",[52,1946,1375],{},", and answer questions about sourcing or allergens. The combination of ",[52,1949,1533],{}," with conversational intelligence marks the arrival of truly ",[52,1952,1953],{},"next generation"," ",[52,1956,1672],{},"—a system where technology serves both safety and communication seamlessly.",[15,1959,1960,1961,1963,1964,1966,1967,1971],{},"For ",[52,1962,1490],{},", this means packaging becomes the most powerful communication tool in their marketing mix. For ",[52,1965,1500],{},", it means clarity, confidence, and connection. With ",[52,1968,1969],{},[187,1970,190],{"href":189}," leading the transformation, the future of packaging is not only smart but truly conversational—where every product speaks with transparency, precision, and purpose.",{"title":321,"searchDepth":322,"depth":322,"links":1973},[1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985],{"id":1327,"depth":325,"text":1328},{"id":1390,"depth":325,"text":1391},{"id":1459,"depth":325,"text":1460},{"id":1526,"depth":325,"text":1527},{"id":1584,"depth":325,"text":1585},{"id":1623,"depth":325,"text":1624},{"id":1665,"depth":325,"text":1666},{"id":1699,"depth":325,"text":1700},{"id":1746,"depth":325,"text":1747},{"id":1811,"depth":325,"text":1812},{"id":1857,"depth":325,"text":1858},{"id":1905,"depth":325,"text":1906},"Conversational packaging vs smart packaging: How Digital Link pioneers connected, intelligent, and active packaging for food safety and quality.","Conversational packaging vs smart packaging: How Digital Link leads the next generation of food innovation",{},"\u002Fimages\u002F2025\u002F11\u002FConversational-packaging-vs-smart-packaging.png","\u002Fnews\u002Fconversational-packaging-vs-smart-packaging","2025-11-12T16:57:47+01:00",{"title":1303,"description":1986},"\u002Fnews\u002Fconversational-packaging-vs-smart-packaging\u002F","news\u002Fconversational-packaging-vs-smart-packaging","2025-11-12T16:57:51+01:00","EYDD4o_1O8TDiwkOBarZCLW-Z0r6PniT9biC4g3QKk4",{"id":1998,"title":1999,"author":7,"body":2000,"category":7,"description":2166,"extension":348,"heading":2167,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":2168,"navigation":351,"ogImage":2169,"path":2170,"publishedAt":2171,"sections":7,"seo":2172,"sourcePath":2173,"stem":2174,"updatedAt":2175,"videos":7,"__hash__":2176},"pages\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway.md","Transforming Print and Packaging into a Digital Gateway",{"type":9,"value":2001,"toc":2160},[2002],[12,2003,2004,2042,2053,2057,2060,2075,2082,2086,2092,2099,2102,2110,2114,2117,2131,2138,2142,2148],{},[15,2005,2006,2007,2009,2010,2013,2014,2021,2022,2029,2030,2037,2038,2041],{},"On October 16, our team at ",[187,2008,190],{"href":189}," took part in the online session ",[308,2011,2012],{},"“Transforming Print and Packaging into a Digital Gateway”",", where our CEO & Founder ",[52,2015,2016],{},[187,2017,2020],{"href":2018,"rel":2019,"target":317},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpaularivero\u002F",[315,316],"Paula Rivero"," and Business Developer ",[52,2023,2024],{},[187,2025,2028],{"href":2026,"rel":2027,"target":317},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fstefanie-idrobo\u002F",[315,316],"Stefanie Idrobo",", together with industry host ",[52,2031,2032],{},[187,2033,2036],{"href":2034,"rel":2035,"target":317},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdeborahcorn\u002F",[315,316],"Deborah Corn",", explored the future of connected packaging — and introduced ",[52,2039,2040],{},"Cleo",", our conversational AI for packaging.",[15,2043,2044,2045,2048,2049,2052],{},"During the session, Paula and Stefanie discussed how brands can evolve from static packaging to ",[52,2046,2047],{},"smart, dynamic and interactive experiences"," powered by Digital Link. They explained how QR codes are no longer simply access points to information, but ",[52,2050,2051],{},"fully conversational touchpoints"," that engage, guide and support consumers directly from the product.",[25,2054,2056],{"id":2055},"from-traditional-print-to-printsmart","From traditional print to #PrintSmart",[15,2058,2059],{},"The talk walked attendees through the foundations of intelligent QR-driven experiences, covering key differences between static and dynamic codes, and the advanced capabilities enabled by Digital Link, including:",[2061,2062,2063,2066,2069,2072],"ul",{},[49,2064,2065],{},"Real-time content updates without reprinting",[49,2067,2068],{},"Batch- and expiry-level traceability",[49,2070,2071],{},"Product recall management and POS readability",[49,2073,2074],{},"Multi-language content for global engagement",[15,2076,2077,2078,2081],{},"With these capabilities, packaging evolves into a ",[52,2079,2080],{},"dynamic digital gateway"," — delivering relevance, transparency, and measurable engagement.",[25,2083,2085],{"id":2084},"meet-cleo-the-ai-that-makes-packaging-speak","Meet Cleo: The AI that makes packaging speak",[15,2087,2088,2089,2091],{},"The highlight of the session was ",[52,2090,2040],{},", our AI assistant designed specifically for print and packaging.",[15,2093,2094,2095,2098],{},"Cleo transforms packaging into a ",[52,2096,2097],{},"two-way conversational interface",", allowing consumers to scan a QR code and ask questions about the product — from usage instructions and sustainability, to brand storytelling and inspiration.",[15,2100,2101],{},"Whether it’s a bottle recommending cocktails, a business card scheduling meetings, or a product answering questions, Cleo brings packaging to life in a completely new way.",[301,2103,2104],{},[15,2105,2106,2109],{},[52,2107,2108],{},"“Let’s make print speak human.”"," — the idea that guided the live demo and showcased how packaging can become interactive, personal and memorable.",[25,2111,2113],{"id":2112},"why-the-future-of-packaging-is-conversational","Why the future of packaging is conversational",[15,2115,2116],{},"The presentation closed with real examples and insights into what conversational packaging means for brands:",[2061,2118,2119,2122,2125,2128],{},[49,2120,2121],{},"Data-driven, measurable engagement",[49,2123,2124],{},"Personalized consumer journeys",[49,2126,2127],{},"Sustainable packaging without reprints",[49,2129,2130],{},"A frictionless path from print to conversion",[15,2132,2133,2134,2137],{},"As Paula and Stefanie demonstrated — alongside Deborah Corn — connected packaging is not about simply adding a QR code. It is about ",[52,2135,2136],{},"creating meaningful and dynamic interactions"," that bridge the physical and digital worlds.",[25,2139,2141],{"id":2140},"thank-you-for-joining-us","Thank you for joining us",[15,2143,2144,2145,319],{},"Thank you to everyone who attended and took part in the conversation. We are excited to continue leading the evolution of smart packaging — making every product not just printed, but ",[52,2146,2147],{},"intelligent, interactive and human-centered",[15,2149,2150,2151,2153,2154,1660,2157,2159],{},"Want to discover how your brand can unlock this new era of packaging?",[564,2152],{},"👉 Explore ",[187,2155,2040],{"href":2156},"\u002Fproduct\u002Fai-for-packaging\u002F",[187,2158,1323],{"href":1322},"!",{"title":321,"searchDepth":322,"depth":322,"links":2161},[2162,2163,2164,2165],{"id":2055,"depth":325,"text":2056},{"id":2084,"depth":325,"text":2085},{"id":2112,"depth":325,"text":2113},{"id":2140,"depth":325,"text":2141},"Digital Link explores how brands are transforming print and packaging into a digital gateway through smart QR and conversational AI, featuring Cleo.","Digital Link at Transforming Print and Packaging into a Digital Gateway: Bringing packaging to life with AI",{},"\u002Fimages\u002F2025\u002F11\u002FTransforming-Print-and-Packaging-into-a-Digital-Gateway.webp","\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway","2025-11-04T11:05:28+01:00",{"title":1999,"description":2166},"\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway\u002F","news\u002Ftransforming-print-and-packaging-into-a-digital-gateway","2025-11-04T11:05:31+01:00","tGTVrwCfkNjmQT9UKCX8pc88sUVwnAL6UqI7pWSplOs",{"id":2178,"title":2179,"author":7,"body":2180,"category":7,"description":2393,"extension":348,"heading":2394,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":2395,"navigation":351,"ogImage":2396,"path":2397,"publishedAt":2398,"sections":7,"seo":2399,"sourcePath":2400,"stem":2401,"updatedAt":2402,"videos":7,"__hash__":2403},"pages\u002Fnews\u002Fdigital-connected.md","Digital connected packaging for smarter brands",{"type":9,"value":2181,"toc":2379},[2182],[12,2183,2184,2191,2195,2201,2211,2215,2221,2225,2228,2242,2245,2255,2259,2265,2269,2278,2288,2292,2298,2302,2305,2319,2322,2326,2332,2336,2342,2352,2356,2362,2366,2372,2376],{},[15,2185,2186,2187,2190],{},"The idea of being ",[308,2188,2189],{},"digital connected"," is transforming how brands communicate, operate, and deliver value. In packaging, this means that every label, bottle, or box can now interact with the internet, giving users access to data, support, and services in real time. It’s not just a design evolution but a technological shift that connects companies, products, and consumers like never before.",[25,2192,2194],{"id":2193},"what-does-digital-connected-mean-for-packaging","What does “digital connected” mean for packaging?",[15,2196,2197,2198,2200],{},"When we talk about digital connected packaging, we refer to products that link the physical world to digital experiences. Using technologies like QR codes, NFC tags, and cloud-based data systems, companies can create interactive touchpoints that give customers instant access to product details, brand content, or after-sales support.",[564,2199],{},"This new connection enables better understanding of consumer behavior and creates significant benefits across the entire supply chain—from production to sales.",[87,2202,2203],{},[753,2204,2205,2207],{},[756,2206],{},[90,2208],{"alt":2209,"height":605,"src":2210,"width":608},"Smartphone scanning product box with digital connected QR code","\u002Fimages\u002F2025\u002F10\u002FSmartphone-scanning-product-box-with-digital-connected-QR-code.png",[25,2212,2214],{"id":2213},"how-does-internet-access-enable-smarter-packaging","How does internet access enable smarter packaging?",[15,2216,2217,2218,2220],{},"Internet access is now embedded in packaging design. Through connected devices like smartphones or tablets, consumers can access product information, verify authenticity, or even contact a brand directly.",[564,2219],{},"For businesses, this connectivity opens doors to new data streams. Each scan or visit creates insights about user preferences, locations, and trends, helping brands adapt and respond in real time. It’s a two-way communication model that turns packaging into a digital interface.",[25,2222,2224],{"id":2223},"the-significant-benefits-of-being-connected","The significant benefits of being connected",[15,2226,2227],{},"The benefits of digital connected packaging go far beyond marketing. It allows companies to:",[2061,2229,2230,2233,2236,2239],{},[49,2231,2232],{},"Deliver real-time data and product support directly to the consumer",[49,2234,2235],{},"Improve transparency and trust by showing ingredients, origins, or certifications",[49,2237,2238],{},"Enable faster problem-solving through integrated digital tools",[49,2240,2241],{},"Support sustainability by reducing printed materials and waste",[15,2243,2244],{},"When implemented effectively, this technology can enhance customer experience, streamline operations, and even reduce costs.",[87,2246,2247],{},[753,2248,2249,2251],{},[756,2250],{},[90,2252],{"alt":2253,"height":605,"src":2254,"width":608},"Shopper scanning product in store using internet access from packaging","\u002Fimages\u002F2025\u002F10\u002FShopper-scanning-product-in-store-using-internet-access-from-packaging.png",[25,2256,2258],{"id":2257},"access-to-data-the-new-resource-for-growth","Access to data: The new resource for growth",[15,2260,2261,2262,2264],{},"Access to accurate, structured data is becoming one of the most valuable resources for any organization. Through connected packaging, brands collect first-party data that helps them understand what people scan, when, and where.",[564,2263],{},"These insights can be used to optimize sales strategies, improve product quality, and measure campaign performance. In a world where privacy and compliance matter, having direct contact with users—without relying on third-party cookies—is a powerful advantage.",[25,2266,2268],{"id":2267},"how-do-companies-support-this-digital-transformation","How do companies support this digital transformation?",[15,2270,2271,2272,2274,2275,2277],{},"Implementing a digital connected model requires more than just adding a QR code to a label. Companies need a clear strategy, supported by cloud infrastructure, analytics tools, and reliable partners.",[564,2273],{},"Platforms like ",[187,2276,190],{"href":189}," help organizations develop and deliver scalable solutions that integrate easily with existing systems. This support allows brands to enable new digital services without disrupting their operations.",[87,2279,2280],{},[753,2281,2282,2284],{},[756,2283],{},[90,2285],{"alt":2286,"height":605,"src":2287,"width":608},"Brand team analyzing connected packaging benefits and performance data","\u002Fimages\u002F2025\u002F10\u002FBrand-team-analyzing-connected-packaging-benefits-and-performance-data.png",[25,2289,2291],{"id":2290},"how-data-and-technology-drive-connected-packaging-innovation","How data and technology drive connected packaging innovation",[15,2293,2294,2295,2297],{},"Technology is the engine behind this transformation. Smart packaging solutions use cloud platforms to manage and deliver information in real time. This enables companies to provide product updates, promotions, or safety alerts instantly.",[564,2296],{},"For example, health brands can use connected labels to deliver dosage instructions or alerts directly to patients’ devices, improving safety and engagement.",[25,2299,2301],{"id":2300},"challenges-of-implementing-digital-connected-packaging","Challenges of implementing digital connected packaging",[15,2303,2304],{},"Despite its potential, the transition to digital connected systems comes with challenges. Companies must address issues like:",[2061,2306,2307,2310,2313,2316],{},[49,2308,2309],{},"Data management and privacy compliance",[49,2311,2312],{},"Cost of implementation and workforce training",[49,2314,2315],{},"Integration with existing production models",[49,2317,2318],{},"Ensuring stable internet access across markets",[15,2320,2321],{},"However, these challenges can be overcome through collaboration, funding support, and the right technology partners.",[25,2323,2325],{"id":2324},"how-does-being-connected-impact-company-operations","How does being connected impact company operations?",[15,2327,2328,2329,2331],{},"Connected packaging influences every part of an organization—from product design to sales and customer care. It helps employees react faster, adapt to market changes, and ensure that every touchpoint delivers consistent value.",[564,2330],{},"By implementing real-time data feedback loops, companies can reduce costs, improve product quality, and increase revenue. The result is a more agile, informed, and customer-centric workforce.",[25,2333,2335],{"id":2334},"why-the-world-is-embracing-digitally-connected-packaging","Why the world is embracing digitally connected packaging",[15,2337,2338,2339,2341],{},"Across industries, the trend is clear: the world is moving toward digital connected experiences. From food and cosmetics to health and finance, companies are using connected packaging to create value, improve transparency, and strengthen brand trust.",[564,2340],{},"This shift is not just about technology—it’s about building relationships that extend beyond the shelf.",[87,2343,2344],{},[753,2345,2346,2348],{},[756,2347],{},[90,2349],{"alt":2350,"height":605,"src":2351,"width":608},"Variety of connected packaging designs across industries","\u002Fimages\u002F2025\u002F10\u002FVariety-of-connected-packaging-designs-across-industries.png",[25,2353,2355],{"id":2354},"how-to-create-a-digital-connected-future-for-your-brand","How to create a digital connected future for your brand",[15,2357,2358,2359,2361],{},"To stay relevant, organizations must embrace this evolution. Start by enabling digital access on your packaging, using secure cloud-based tools to manage data and insights.",[564,2360],{},"Then, expand your strategy: connect each product to your website, partner network, and marketing systems. Whether your company operates in health, retail, or manufacturing, digital connected packaging can deliver new opportunities for engagement and growth.",[25,2363,2365],{"id":2364},"whats-next-for-digital-connected-packaging","What’s next for digital connected packaging?",[15,2367,2368,2369,2371],{},"As AI and IoT become more integrated into packaging design, the concept of digital connected will evolve further. Future packaging will not only provide data but also learn from it—adapting experiences in real time, predicting user needs, and connecting with other devices seamlessly.",[564,2370],{},"This transformation will make packaging more than a container: it will become a living, responsive part of the brand ecosystem.",[25,2373,2375],{"id":2374},"conclusion","Conclusion",[15,2377,2378],{},"Digital connected packaging represents the future of communication between brands and consumers. By bridging the physical and digital worlds, it enables access to data, supports smarter operations, and delivers measurable benefits across the value chain. For companies ready to adapt, the opportunity is clear: create packaging that doesn’t just hold a product but tells its story—online, in real time, and everywhere.",{"title":321,"searchDepth":322,"depth":322,"links":2380},[2381,2382,2383,2384,2385,2386,2387,2388,2389,2390,2391,2392],{"id":2193,"depth":325,"text":2194},{"id":2213,"depth":325,"text":2214},{"id":2223,"depth":325,"text":2224},{"id":2257,"depth":325,"text":2258},{"id":2267,"depth":325,"text":2268},{"id":2290,"depth":325,"text":2291},{"id":2300,"depth":325,"text":2301},{"id":2324,"depth":325,"text":2325},{"id":2334,"depth":325,"text":2335},{"id":2354,"depth":325,"text":2355},{"id":2364,"depth":325,"text":2365},{"id":2374,"depth":325,"text":2375},"Digital connected packaging links products to real-time data, internet access, and better customer experiences for brands worldwide.","Digital connected packaging: Bridging physical and digital worlds",{},"\u002Fimages\u002F2025\u002F10\u002FDigital-connected-packaging.png","\u002Fnews\u002Fdigital-connected","2025-10-22T17:17:10+02:00",{"title":2179,"description":2393},"\u002Fnews\u002Fdigital-connected\u002F","news\u002Fdigital-connected","2025-10-22T17:17:11+02:00","NN7MTmFB3AKTwwaU7FyXQu6ypz72jFuSHCLm04OKaoE",{"id":2405,"title":2406,"author":7,"body":2407,"category":7,"description":3443,"extension":348,"heading":3444,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":3445,"navigation":351,"ogImage":3446,"path":3447,"publishedAt":3448,"sections":7,"seo":3449,"sourcePath":3450,"stem":3451,"updatedAt":3452,"videos":7,"__hash__":3453},"pages\u002Fnews\u002Fai-product-assistant-different-from-a-chatbot.md","AI product assistant different from a chatbot",{"type":9,"value":2408,"toc":3425},[2409],[12,2410,2411,2421,2453,2477,2481,2518,2558,2579,2589,2593,2616,2640,2662,2672,2676,2719,2723,2751,2755,2785,2789,2816,2820,2843,2853,2857,2874,2903,2930,2934,2944,2977,2998,3016,3020,3026,3053,3069,3083,3087,3106,3125,3139,3143,3155,3189,3202,3206,3226,3229,3250,3264,3274,3278,3287,3317,3337,3341,3351,3379,3403],{},[15,2412,2413,2414,2416,2417,2420],{},"Understanding what makes an ",[52,2415,2406],{}," isn’t just technical—it’s strategic. For brands using ",[52,2418,2419],{},"Digital Link’s next-gen GS1 QR codes",", this distinction defines how packaging speaks, how data flows, and how customers experience a brand beyond the shelf.",[15,2422,2423,2424,2427,2428,2431,2432,1368,2435,1766,2438,2441,2442,2445,2446,2449,2450,319],{},"While both use ",[52,2425,2426],{},"artificial intelligence"," to interact with users, ",[52,2429,2430],{},"AI product assistants"," go far beyond scripted exchanges. They rely on ",[52,2433,2434],{},"natural language processing (NLP)",[52,2436,2437],{},"machine learning",[52,2439,2440],{},"contextual understanding"," to perform ",[52,2443,2444],{},"multi-step tasks",", make ",[52,2447,2448],{},"data-driven decisions",", and deliver ",[52,2451,2452],{},"human-like conversations",[15,2454,2455,2456,2460,2461,2464,2465,2468,2469,2472,2473,2476],{},"At ",[52,2457,2458],{},[187,2459,190],{"href":189},", this difference directly shapes how brands connect their packaging to digital ecosystems. A simple chatbot might answer a few questions, but an ",[52,2462,2463],{},"AI product assistant"," can interpret ",[52,2466,2467],{},"product data",", recall ",[52,2470,2471],{},"past interactions",", and guide users through ",[52,2474,2475],{},"multi-step processes"," like verifying authenticity or completing a compliance check—all triggered by a single QR scan.",[25,2478,2480],{"id":2479},"what-is-an-ai-product-assistant","What is an AI product assistant?",[15,2482,2483,2484,2486,2487,2490,2491,1680,2494,1368,2497,1766,2500,2502,2503,2506,2507,2509,2510,2513,2514,2517],{},"An ",[52,2485,2463],{}," is a new generation of ",[52,2488,2489],{},"AI assistant","—an intelligent, context-aware ",[52,2492,2493],{},"digital assistant",[52,2495,2496],{},"large language models",[52,2498,2499],{},"machine learning algorithms",[52,2501,2434],{},". Unlike traditional chatbots that rely on ",[52,2504,2505],{},"predefined scripts",", AI product assistants adapt to the user, learning from ",[52,2508,2471],{},", understanding ",[52,2511,2512],{},"human language",", and executing ",[52,2515,2516],{},"complex tasks"," autonomously.",[15,2519,2520,2521,2524,2525,1368,2528,1766,2531,2534,2535,2538,2539,2542,2543,2546,2547,2550,2551,1660,2554,2557],{},"They’re not designed just to “chat.” They act as ",[52,2522,2523],{},"autonomous AI agents"," capable of ",[52,2526,2527],{},"task automation",[52,2529,2530],{},"decision-making",[52,2532,2533],{},"problem solving"," across various ",[52,2536,2537],{},"business operations",". Whether it’s helping a customer navigate a ",[52,2540,2541],{},"smart packaging experience",", providing ",[52,2544,2545],{},"compliance information",", or assisting in ",[52,2548,2549],{},"lead qualification",", the AI product assistant operates with ",[52,2552,2553],{},"human-like understanding",[52,2555,2556],{},"rapid responses"," that traditional systems can’t match.",[15,2559,2560,2561,2566,2567,2570,2571,2574,2575,2578],{},"For example, when embedded in ",[52,2562,2563,2564],{},"Digital Link’s ",[187,2565,1323],{"href":1322},", an AI product assistant can instantly interpret a consumer’s ",[52,2568,2569],{},"user input"," after scanning a QR code, check ",[52,2572,2573],{},"purchase history",", provide tailored guidance, and even connect to ",[52,2576,2577],{},"third-party tools"," for deeper automation.",[87,2580,2581],{},[753,2582,2583,2585],{},[756,2584],{},[90,2586],{"alt":2587,"height":605,"src":2588,"width":608},"Customer scanning a cosmetic product and seeing AI assistant chat on smartphone screen.","\u002Fimages\u002F2025\u002F10\u002FCustomer-scanning-a-cosmetic-product-and-seeing-AI-assistant-chat-on-smartphone-screen.png",[25,2590,2592],{"id":2591},"what-is-a-chatbot","What is a chatbot?",[15,2594,2595,2596,2599,2600,2603,2604,2607,2608,2611,2612,2615],{},"A ",[52,2597,2598],{},"chatbot"," is a ",[52,2601,2602],{},"conversational AI"," interface that interacts with users through ",[52,2605,2606],{},"text"," or ",[52,2609,2610],{},"voice commands",", usually to ",[52,2613,2614],{},"automate simple tasks"," such as answering FAQs, providing links, or collecting basic customer data.",[15,2617,2618,2619,2622,2623,2626,2627,2629,2630,2632,2633,2636,2637,2639],{},"While ",[52,2620,2621],{},"AI chatbots"," represent an important step in ",[52,2624,2625],{},"customer engagement",", their capabilities are still largely constrained by ",[52,2628,2505],{}," and limited ",[52,2631,2440],{},". They can respond quickly to straightforward questions but often fail to interpret ",[52,2634,2635],{},"complex user intent",", handle ",[52,2638,2475],{},", or adapt when conversations deviate from expected patterns.",[15,2641,2642,2643,2646,2647,1424,2650,2653,2654,2657,2658,2661],{},"Many popular systems—like ",[52,2644,2645],{},"Google Assistant"," or basic ",[52,2648,2649],{},"virtual assistants",[52,2651,2652],{},"smart home devices","—show how ",[52,2655,2656],{},"AI-powered chatbots"," simplify daily routines but remain dependent on human prompts or ",[52,2659,2660],{},"human intervention"," when tasks become ambiguous or layered.",[87,2663,2664],{},[753,2665,2666,2668],{},[756,2667],{},[90,2669],{"alt":2670,"height":605,"src":2671,"width":608},"A chatbot is a conversational AI interface","\u002Fimages\u002F2025\u002F10\u002FA-chatbot-is-a-conversational-AI-interface.png",[25,2673,2675],{"id":2674},"ai-product-assistant-vs-chatbot-whats-the-real-difference","AI product assistant vs chatbot: What’s the real difference?",[15,2677,2678,2679,2682,2683,1368,2686,1766,2689,2692,2693,2695,2696,2698,2699,1368,2702,1766,2705,2441,2708,2710,2711,2714,2715,2718],{},"The ",[52,2680,2681],{},"real difference"," lies in ",[52,2684,2685],{},"depth",[52,2687,2688],{},"complexity",[52,2690,2691],{},"autonomy",". While both belong to the broader field of ",[52,2694,2602],{},", an ",[52,2697,2463],{}," combines ",[52,2700,2701],{},"natural language understanding",[52,2703,2704],{},"contextual reasoning",[52,2706,2707],{},"generative AI",[52,2709,2444],{}," and deliver ",[52,2712,2713],{},"deeper automation","—something that ",[52,2716,2717],{},"chatbots"," can’t achieve.",[79,2720,2722],{"id":2721},"task-complexity","Task complexity",[2061,2724,2725,2738],{},[49,2726,2727,2730,2731,1660,2734,2737],{},[52,2728,2729],{},"Chatbots"," handle ",[52,2732,2733],{},"routine tasks",[52,2735,2736],{},"basic interactions"," like responding to simple inquiries or guiding users to a webpage.",[49,2739,2740,2742,2743,2746,2747,2750],{},[52,2741,2430],{},", however, can manage ",[52,2744,2745],{},"complex workflows",", such as verifying product authenticity, analyzing ",[52,2748,2749],{},"customer data",", or scheduling follow-ups—all without manual input.",[79,2752,2754],{"id":2753},"contextual-understanding","Contextual understanding",[2061,2756,2757,2766],{},[49,2758,2759,2761,2762,2765],{},[52,2760,2729],{}," often miss ",[52,2763,2764],{},"context",", leading to generic or inaccurate responses.",[49,2767,2768,2770,2771,1660,2774,2776,2777,2780,2781,2784],{},[52,2769,2430],{}," use ",[52,2772,2773],{},"NLP",[52,2775,2437],{}," to understand ",[52,2778,2779],{},"human conversation",", detect emotional tone, and deliver ",[52,2782,2783],{},"personalized responses"," based on prior exchanges.",[79,2786,2788],{"id":2787},"task-automation-and-scalability","Task automation and scalability",[2061,2790,2791,2800],{},[49,2792,2793,2795,2796,2799],{},[52,2794,2729],{}," excel in ",[52,2797,2798],{},"repetitive task automation","—they’re fast, reliable, and cost-effective.",[49,2801,2802,2804,2805,2808,2809,2811,2812,2815],{},[52,2803,2430],{}," go further by integrating with ",[52,2806,2807],{},"intelligent systems",", automating ",[52,2810,2475],{},", and managing ",[52,2813,2814],{},"project workflows"," that span multiple departments or platforms.",[79,2817,2819],{"id":2818},"human-like-conversation","Human-like conversation",[2061,2821,2822,2827],{},[49,2823,2824,2826],{},[52,2825,2729],{}," simulate interaction but often feel mechanical.",[49,2828,2829,2831,2832,1660,2834,2836,2837,2839,2840,319],{},[52,2830,2430],{}," rely on ",[52,2833,2496],{},[52,2835,2434],{}," to produce ",[52,2838,2452],{},", responding appropriately and empathetically, even across ",[52,2841,2842],{},"multiple languages",[87,2844,2845],{},[753,2846,2847,2849],{},[756,2848],{},[90,2850],{"alt":2851,"height":605,"src":2852,"width":608},"Man scanning food packaging in kitchen with AI assistant chat visible on smartphone.","\u002Fimages\u002F2025\u002F10\u002FMan-scanning-food-packaging-in-kitchen-with-AI-assistant-chat-visible-on-smartphone.png",[25,2854,2856],{"id":2855},"how-does-natural-language-processing-nlp-enable-smarter-assistants","How does natural language processing (NLP) enable smarter assistants?",[15,2858,2859,2862,2863,2865,2866,2868,2869,1660,2871,2873],{},[52,2860,2861],{},"Natural language processing"," is the engine behind ",[52,2864,2430],{},". It enables systems to interpret ",[52,2867,2512],{},", extract intent, and formulate responses that feel natural. With ",[52,2870,2773],{},[52,2872,2437],{},", assistants can:",[2061,2875,2876,2885,2894],{},[49,2877,2878,2879,2881,2882,2884],{},"Understand ",[52,2880,2764],{}," from ",[52,2883,2471],{}," and apply it to current queries.",[49,2886,2887,2888,2890,2891,319],{},"Break down ",[52,2889,2444],{}," into logical sequences for ",[52,2892,2893],{},"seamless automation",[49,2895,2896,2897,2899,2900,319],{},"Recognize subtle nuances in ",[52,2898,2569],{}," to provide accurate, ",[52,2901,2902],{},"context-aware answers",[15,2904,2455,2905,2909,2910,2912,2913,2915,2916,2919,2920,2922,2923,2926,2927,319],{},[52,2906,2907],{},[187,2908,190],{"href":189},", NLP allows ",[52,2911,2040],{},", the platform’s ",[52,2914,2463],{},", to understand consumer questions about a scanned product—like ",[308,2917,2918],{},"“Is this bottle recyclable?”","—and deliver relevant answers based on verified product data. This level of ",[52,2921,2440],{}," ensures accuracy, enhances ",[52,2924,2925],{},"customer satisfaction",", and strengthens ",[52,2928,2929],{},"brand trust",[25,2931,2933],{"id":2932},"task-automation-chatbots-vs-ai-product-assistants","Task automation: chatbots vs AI product assistants",[15,2935,2936,2937,2939,2940,2943],{},"Both technologies support ",[52,2938,2527],{},", but their ",[52,2941,2942],{},"scope"," differs.",[2061,2945,2946,2955],{},[49,2947,2948,2950,2951,2954],{},[52,2949,2729],{}," are ideal for ",[52,2952,2953],{},"simple tasks"," such as answering FAQs, tracking orders, or confirming appointments.",[49,2956,2957,2959,2960,2963,2964,1660,2967,2970,2971,2607,2974,319],{},[52,2958,2430],{}," manage ",[52,2961,2962],{},"complex automation","—from ",[52,2965,2966],{},"data analysis",[52,2968,2969],{},"report generation"," to ",[52,2972,2973],{},"multi-channel customer support",[52,2975,2976],{},"project management",[15,2978,2979,2980,1368,2982,1766,2984,2986,2987,2990,2991,2994,2995,2997],{},"By combining ",[52,2981,2773],{},[52,2983,2437],{},[52,2985,2707],{},", AI product assistants can identify the ",[52,2988,2989],{},"right tool"," for each task, trigger ",[52,2992,2993],{},"third-party integrations",", and perform ",[52,2996,2475],{}," that traditional bots can’t handle.",[15,2999,3000,3001,3005,3006,3008,3009,3012,3013,3015],{},"Within ",[52,3002,3003],{},[187,3004,190],{"href":189},", this means an assistant can pull ",[52,3007,2467],{},", verify compliance, or even connect with ",[52,3010,3011],{},"smart devices"," to display tailored information instantly after a scan—no ",[52,3014,2660],{}," required.",[25,3017,3019],{"id":3018},"how-do-ai-product-assistants-improve-customer-support","How do AI product assistants improve customer support?",[15,3021,3022,3025],{},[52,3023,3024],{},"Customer support"," is one of the most visible areas where the gap between AI product assistants and chatbots becomes clear.",[2061,3027,3028,3035],{},[49,3029,3030,2730,3032,3034],{},[52,3031,2729],{},[52,3033,2736],{}," like answering simple questions, providing return instructions, or sharing contact details.",[49,3036,3037,3039,3040,3043,3044,3046,3047,2472,3050,319],{},[52,3038,2430],{}," go much deeper: they can ",[52,3041,3042],{},"analyze customer behavior",", use ",[52,3045,2573],{}," to make ",[52,3048,3049],{},"personalized recommendations",[52,3051,3052],{},"complex troubleshooting",[15,3054,3055,3056,3061,3062,3064,3065,3068],{},"For example, if a customer scans a QR code on product packaging, a ",[52,3057,3058,3060],{},[187,3059,190],{"href":189}," AI product assistant"," could recognize that the user has asked similar questions before, recall ",[52,3063,2471],{},", and provide a tailored answer—or escalate intelligently to a ",[52,3066,3067],{},"human agent"," only if needed.",[15,3070,1379,3071,1660,3073,3076,3077,3080,3081,319],{},[52,3072,2691],{},[52,3074,3075],{},"contextual precision"," not only enhances ",[52,3078,3079],{},"operational efficiency"," but also elevates ",[52,3082,2925],{},[25,3084,3086],{"id":3085},"ai-product-assistants-and-customer-engagement","AI product assistants and customer engagement",[15,3088,3089,3090,3093,3094,3097,3098,3101,3102,3105],{},"Unlike ",[52,3091,3092],{},"conversational AI chatbots",", which rely on predefined responses, AI product assistants deliver ",[52,3095,3096],{},"engaging, human-like conversations"," that evolve naturally. They understand ",[52,3099,3100],{},"user intent",", can handle ",[52,3103,3104],{},"multi-step dialogues",", and keep context alive across interactions.",[15,3107,3108,3109,3112,3113,3116,3117,3120,3121,3124],{},"That’s particularly powerful in ",[52,3110,3111],{},"Digital Link’s ecosystem",", where every scan connects to a dynamic ",[52,3114,3115],{},"product experience",". Instead of offering static responses, the AI assistant can explain ",[52,3118,3119],{},"sustainability credentials",", suggest ",[52,3122,3123],{},"related products",", or answer follow-up questions—all in one continuous flow.",[15,3126,3127,3128,3131,3132,3135,3136,319],{},"This level of ",[52,3129,3130],{},"personalization"," transforms passive product packaging into an active communication channel, enhancing ",[52,3133,3134],{},"brand loyalty"," and increasing the ",[52,3137,3138],{},"value of every interaction",[25,3140,3142],{"id":3141},"when-should-a-business-use-an-ai-product-assistant-or-a-chatbot","When should a business use an AI product assistant or a chatbot?",[15,3144,3145,3146,1368,3149,1766,3152,319],{},"The choice depends on the ",[52,3147,3148],{},"task complexity",[52,3150,3151],{},"budget",[52,3153,3154],{},"operational goals",[2061,3156,3157,3175],{},[49,3158,3159,3160,3162,3163,3166,3167,1368,3169,1472,3172,319],{},"Choose ",[52,3161,2717],{}," when you need a ",[52,3164,3165],{},"cost-effective"," way to handle ",[52,3168,2733],{},[52,3170,3171],{},"basic customer inquiries",[52,3173,3174],{},"simple interactions",[49,3176,3159,3177,3179,3180,1368,3182,1472,3185,3188],{},[52,3178,2430],{}," when your business requires ",[52,3181,2745],{},[52,3183,3184],{},"multi-step automation",[52,3186,3187],{},"context-aware, personalized engagement"," that scales.",[15,3190,3191,3192,3194,3195,3197,3198,3201],{},"In Digital Link’s case, both can coexist. A ",[52,3193,2598],{}," might greet users scanning a QR code and answer simple questions, while an ",[52,3196,2463],{}," takes over when a ",[52,3199,3200],{},"deeper, more complex interaction"," begins.",[25,3203,3205],{"id":3204},"how-ai-product-assistants-enhance-business-operations","How AI product assistants enhance business operations",[15,3207,3208,3209,3211,3212,3214,3215,3217,3218,3220,3221,1660,3223,319],{},"Beyond customer interaction, ",[52,3210,2430],{}," play a growing role in ",[52,3213,2537],{},". They drive ",[52,3216,3079],{},", reduce manual workload, and enhance ",[52,3219,2530],{}," by analyzing large volumes of ",[52,3222,2749],{},[52,3224,3225],{},"real-time interactions",[15,3227,3228],{},"They can:",[2061,3230,3231,3238,3244],{},[49,3232,3233,3234,3237],{},"Automate ",[52,3235,3236],{},"multi-department workflows"," (e.g., linking marketing, support, and logistics).",[49,3239,3240,3241,3243],{},"Handle ",[52,3242,2966],{}," to uncover insights from product interactions.",[49,3245,3246,3247,3249],{},"Enable ",[52,3248,2713],{}," across supply chains and packaging operations.",[15,3251,3252,3253,3256,3257,3260,3261,319],{},"By integrating directly with ",[52,3254,3255],{},"Digital Link’s intelligent systems",", AI product assistants become part of a ",[52,3258,3259],{},"seamless automation pipeline",", connecting physical products to digital data while maintaining a ",[52,3262,3263],{},"human-like interface",[87,3265,3266],{},[753,3267,3268,3270],{},[756,3269],{},[90,3271],{"alt":3272,"height":605,"src":3273,"width":608},"Customer scanning clothing tag in store with AI assistant chat visible on phone.","\u002Fimages\u002F2025\u002F10\u002FCustomer-scanning-clothing-tag-in-store-with-AI-assistant-chat-visible-on-phone.png",[25,3275,3277],{"id":3276},"the-future-of-ai-product-assistants","The future of AI product assistants",[15,3279,1703,3280,1368,3282,1766,3284,3286],{},[52,3281,2707],{},[52,3283,2496],{},[52,3285,2523],{}," evolve, AI product assistants will become even more capable. Expect:",[2061,3288,3289,3295,3301,3311],{},[49,3290,3291,3294],{},[52,3292,3293],{},"Deeper contextual reasoning:"," understanding tone, intent, and behavior to anticipate user needs.",[49,3296,3297,3300],{},[52,3298,3299],{},"Full multi-language support:"," engaging naturally across regions and demographics.",[49,3302,3303,3306,3307,1660,3309,319],{},[52,3304,3305],{},"Advanced integrations:"," seamless collaboration with ",[52,3308,2577],{},[52,3310,3011],{},[49,3312,3313,3316],{},[52,3314,3315],{},"Human-level adaptability:"," responding to complex tasks with empathy, accuracy, and speed.",[15,3318,1960,3319,3323,3324,3327,3328,3330,3331,3336],{},[52,3320,3321],{},[187,3322,190],{"href":189},", these advancements reinforce its mission to make packaging ",[52,3325,3326],{},"interactive, intelligent, and human",". AI product assistants like ",[52,3329,2040],{}," are not just another chatbot—they’re the foundation of a ",[52,3332,3333,3334],{},"new era of ",[187,3335,1323],{"href":1322},", where every product becomes an intelligent touchpoint between brands and consumers.",[25,3338,3340],{"id":3339},"conclusion-choosing-the-right-tool-for-intelligent-interaction","Conclusion: Choosing the right tool for intelligent interaction",[15,3342,3343,3344,3347,3348,319],{},"In the debate of ",[52,3345,3346],{},"AI product assistant vs chatbot",", the truth is that both serve valuable purposes—but they’re ",[52,3349,3350],{},"not created equal",[2061,3352,3353,3364],{},[49,3354,3355,3357,3358,1660,3361,319],{},[52,3356,2729],{}," are best for ",[52,3359,3360],{},"routine automation",[52,3362,3363],{},"basic customer engagement",[49,3365,3366,3368,3369,1368,3371,1766,3374,3376,3377,319],{},[52,3367,2430],{}," deliver ",[52,3370,2713],{},[52,3372,3373],{},"complex decision-making",[52,3375,2553],{}," across diverse ",[52,3378,2537],{},[15,3380,3381,3382,3386,3387,3389,3390,3393,3394,1368,3397,1766,3400,3402],{},"For brands using ",[52,3383,3384],{},[187,3385,190],{"href":189},", adopting an ",[52,3388,2463],{}," means transforming packaging into an ",[52,3391,3392],{},"interactive digital gateway",", merging ",[52,3395,3396],{},"AI technology",[52,3398,3399],{},"contextual data",[52,3401,2779],{}," into one seamless experience.",[15,3404,1703,3405,3408,3409,3412,3413,1368,3415,1766,3418,3421,3422,319],{},[52,3406,3407],{},"AI systems"," continue to evolve, the businesses that understand this difference will gain the greatest ",[52,3410,3411],{},"competitive advantage","—combining ",[52,3414,3079],{},[52,3416,3417],{},"personalized engagement",[52,3419,3420],{},"smarter customer journeys"," powered by truly ",[52,3423,3424],{},"intelligent assistants",{"title":321,"searchDepth":322,"depth":322,"links":3426},[3427,3428,3429,3435,3436,3437,3438,3439,3440,3441,3442],{"id":2479,"depth":325,"text":2480},{"id":2591,"depth":325,"text":2592},{"id":2674,"depth":325,"text":2675,"children":3430},[3431,3432,3433,3434],{"id":2721,"depth":322,"text":2722},{"id":2753,"depth":322,"text":2754},{"id":2787,"depth":322,"text":2788},{"id":2818,"depth":322,"text":2819},{"id":2855,"depth":325,"text":2856},{"id":2932,"depth":325,"text":2933},{"id":3018,"depth":325,"text":3019},{"id":3085,"depth":325,"text":3086},{"id":3141,"depth":325,"text":3142},{"id":3204,"depth":325,"text":3205},{"id":3276,"depth":325,"text":3277},{"id":3339,"depth":325,"text":3340},"See how an AI product assistant different from a chatbot enhances customer experience through NLP, automation, and smarter packaging.","AI product assistant different from a chatbot: Key differences and their impact on Digital Link",{},"\u002Fimages\u002F2025\u002F10\u002FAI-product-assistant-different-from-a-chatbot.png","\u002Fnews\u002Fai-product-assistant-different-from-a-chatbot","2025-10-10T19:18:03+02:00",{"title":2406,"description":3443},"\u002Fnews\u002Fai-product-assistant-different-from-a-chatbot\u002F","news\u002Fai-product-assistant-different-from-a-chatbot","2025-10-10T19:18:05+02:00","8aZa3QMMPLDelExxTDlPED8rcHR7sm2ndB4JJV41glY",{"id":3455,"title":3456,"author":7,"body":3457,"category":7,"description":4022,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":4023,"navigation":351,"ogImage":4024,"path":4025,"publishedAt":4026,"sections":7,"seo":4027,"sourcePath":4028,"stem":4029,"updatedAt":4030,"videos":7,"__hash__":4031},"pages\u002Fnews\u002Fstructured-data-and-the-silent-revolution-behind-ai-packaging.md","Structured data and the silent revolution behind AI packaging",{"type":9,"value":3458,"toc":3985},[3459],[12,3460,3461,3465,3478,3482,3491,3501,3505,3514,3518,3531,3535,3545,3549,3555,3559,3569,3573,3583,3593,3597,3603,3607,3621,3631,3635,3645,3649,3658,3662,3675,3679,3685,3689,3699,3703,3713,3723,3727,3738,3742,3751,3755,3767,3771,3777,3781,3793,3797,3803,3807,3817,3821,3830,3834,3843,3847,3857,3861,3871,3881,3885,3891,3895,3901,3905,3915,3919,3928,3932,3942,3946,3956,3960,3970,3974],{},[25,3462,3464],{"id":3463},"the-invisible-force-driving-the-future-of-packaging","The invisible force driving the future of packaging",[15,3466,3467,3468,319,3471,3473,3474,3477],{},"The packaging industry is experiencing a quiet transformation. Beneath the surface of visible innovation—AI design tools, digital twins, or interactive labels—lies something far more fundamental: ",[52,3469,3470],{},"structured data",[564,3472],{},"Understanding the relationship between ",[52,3475,3476],{},"structured data and the silent revolution behind AI packaging"," is essential for any company seeking to thrive in a data-driven world. This article explores how structured information, machine learning, and artificial intelligence (AI) are reshaping packaging systems, unlocking efficiency, sustainability, and intelligence at every step of the value chain.",[25,3479,3481],{"id":3480},"what-is-structured-data-and-why-does-it-matter-in-ai-packaging","What is structured data and why does it matter in AI packaging?",[15,3483,3484,3485,3487,3488,3490],{},"Structured data refers to information that follows a precise, organized format—often stored in tables or databases.",[564,3486],{},"In packaging, structured data may include material properties, product identifiers, recycling instructions, or supply chain events. This information enables ",[52,3489,3407],{}," to understand, compare, and make predictions with remarkable accuracy.",[87,3492,3493],{},[753,3494,3495,3497],{},[756,3496],{},[90,3498],{"alt":3499,"height":605,"src":3500,"width":608},"Professional analyzing organized packaging data on a laptop screen.","\u002Fimages\u002F2025\u002F10\u002FProfessional-analyzing-organized-packaging-data-on-a-laptop-screen.png",[25,3502,3504],{"id":3503},"how-does-structured-data-enable-ai-tools-to-work-effectively","How does structured data enable AI tools to work effectively?",[15,3506,3507,3508,2618,3510,3513],{},"AI tools rely on data that is consistent, complete, and categorized.",[564,3509],{},[52,3511,3512],{},"unstructured data"," like emails, images, or voice notes require interpretation, structured data gives AI a clear foundation for analysis. When packaging lines are digitally connected, AI models can detect inefficiencies, anticipate issues, and generate design recommendations in real time.",[25,3515,3517],{"id":3516},"from-static-to-dynamic-the-shift-in-packaging-intelligence","From static to dynamic: The shift in packaging intelligence",[15,3519,3520,3521,3523,3526,3527,3530],{},"Traditional packaging is static—it communicates one message to everyone.",[564,3522],{},[187,3524,3525],{"href":2156},"AI packaging",", powered by structured data, makes packaging dynamic, personalized, and responsive. When connected to systems like ",[52,3528,3529],{},"GS1 Digital Link",", a product’s packaging becomes a live data interface that evolves as new information becomes available.",[25,3532,3534],{"id":3533},"the-silent-revolution-how-structured-data-redefines-packaging-systems","The silent revolution: How structured data redefines packaging systems",[15,3536,3537,3538,3540,3541,3544],{},"The term “silent revolution” captures what’s happening across the industry.",[564,3539],{},"While flashy AI tools attract attention, the real revolution occurs in the invisible layers of ",[52,3542,3543],{},"data infrastructure","—the systems that make intelligence possible. Structured data quietly enables predictive models, cost savings, and material optimization.",[25,3546,3548],{"id":3547},"how-structured-data-transforms-the-supply-chain","How structured data transforms the supply chain",[15,3550,3551,3552,3554],{},"AI packaging depends on supply chain data that is accurate and up to date.",[564,3553],{},"From manufacturing to distribution, structured data allows companies to trace materials, track greenhouse gas emissions, and manage logistics more efficiently. This level of visibility enhances sustainability and reduces waste.",[25,3556,3558],{"id":3557},"why-are-ai-models-only-as-good-as-the-data-behind-them","Why are AI models only as good as the data behind them?",[15,3560,3561,3562,3564,3565,3568],{},"AI models learn from patterns in data.",[564,3563],{},"When the underlying dataset is clean and well-organized, model capabilities improve dramatically. Poor data, by contrast, leads to errors and misinterpretations. That’s why a ",[52,3566,3567],{},"strong data foundation"," is the first step in successful AI packaging deployment.",[25,3570,3572],{"id":3571},"what-role-does-generative-ai-play-in-packaging-innovation","What role does generative AI play in packaging innovation?",[15,3574,3575,3576,3578,3579,3582],{},"Generative AI can create new packaging ideas by learning from thousands of examples.",[564,3577],{},"It uses structured datasets—material characteristics, compliance rules, customer preferences—to propose creative yet feasible designs. These systems accelerate ",[52,3580,3581],{},"idea generation"," while ensuring regulatory and sustainability standards are respected.",[87,3584,3585],{},[753,3586,3587,3589],{},[756,3588],{},[90,3590],{"alt":3591,"height":605,"src":3592,"width":608},"Shopper scanning a QR code on a product package inside a supermarket.","\u002Fimages\u002F2025\u002F10\u002FShopper-scanning-a-QR-code-on-a-product-package-inside-a-supermarket.png",[25,3594,3596],{"id":3595},"ai-driven-insights-from-design-to-decision-making","AI-driven insights: from design to decision-making",[15,3598,3599,3600,3602],{},"When companies analyze large volumes of structured packaging data, they uncover actionable insights.",[564,3601],{},"AI-driven insights reveal cost inefficiencies, predict market trends, and identify materials that balance performance with environmental responsibility. In this way, data becomes not just informational—but transformational.",[25,3604,3606],{"id":3605},"how-can-ai-systems-help-reduce-waste-in-packaging","How can AI systems help reduce waste in packaging?",[15,3608,3609,3610,3612,3613,3616,3617,3620],{},"By analyzing data from production and logistics, AI identifies where waste occurs—whether in material cutting, ink usage, or distribution.",[564,3611],{},"With structured data, algorithms can recommend ",[52,3614,3615],{},"small adjustments"," that lead to ",[52,3618,3619],{},"significant reductions"," in energy consumption and resource waste, supporting sustainability goals.",[87,3622,3623],{},[753,3624,3625,3627],{},[756,3626],{},[90,3628],{"alt":3629,"height":605,"src":3630,"width":608},"Designers reviewing packaging prototypes and materials in a creative workspace.","\u002Fimages\u002F2025\u002F10\u002FDesigners-reviewing-packaging-prototypes-and-materials-in-a-creative-workspace.png",[25,3632,3634],{"id":3633},"the-link-between-structured-data-and-predictive-maintenance","The link between structured data and predictive maintenance",[15,3636,3637,3638,3640,3641,3644],{},"In packaging plants, AI systems can monitor sensors and production lines using structured machine data.",[564,3639],{},"This enables ",[52,3642,3643],{},"predictive maintenance","—the ability to foresee when equipment will fail before it happens. The result is lower downtime, fewer costly repairs, and more consistent output quality.",[25,3646,3648],{"id":3647},"how-ai-improves-quality-control-through-data-patterns","How AI improves quality control through data patterns",[15,3650,3651,3652,3654,3655,3657],{},"Quality control has always relied on inspection.",[564,3653],{},"Now, AI models trained on structured production data can identify deviations that human eyes might miss.",[564,3656],{},"Machine learning algorithms compare current production data with historical records, ensuring every box, label, and container meets required standards.",[25,3659,3661],{"id":3660},"building-a-data-infrastructure-for-long-term-success","Building a data infrastructure for long-term success",[15,3663,3664,3665,3667,3668,3670,3671,3674],{},"Structured data doesn’t appear by chance.",[564,3666],{},"Companies need to build a ",[52,3669,3543],{}," that supports AI development: standardized formats, centralized databases, and interoperable systems. A robust infrastructure ensures that ",[52,3672,3673],{},"AI applications"," remain scalable and reliable across global operations.",[25,3676,3678],{"id":3677},"the-cost-of-poor-data-learning-from-real-world-examples","The cost of poor data: Learning from real-world examples",[15,3680,3681,3682,3684],{},"Businesses often underestimate the cost of disorganized data.",[564,3683],{},"Inconsistent naming conventions or missing product attributes can cascade into supply chain errors and compliance issues. Structured data eliminates such risks, leading to cost savings and better decision-making.",[25,3686,3688],{"id":3687},"how-structured-data-enhances-collaboration-between-humans-and-ai","How structured data enhances collaboration between humans and AI",[15,3690,3691,3692,3694,3695,3698],{},"AI cannot replace human intuition, but it can amplify it.",[564,3693],{},"When structured data informs AI models, ",[52,3696,3697],{},"business leaders"," can focus on strategic thinking while algorithms handle repetitive analysis. This collaboration between humans and machines accelerates innovation.",[25,3700,3702],{"id":3701},"how-does-structured-data-improve-communication-along-the-value-chain","How does structured data improve communication along the value chain?",[15,3704,3705,3706,3708,3709,3712],{},"Structured data ensures everyone—manufacturers, designers, retailers, and recyclers—works from the same accurate information.",[564,3707],{},"It enables seamless communication across the ",[52,3710,3711],{},"value chain",", helping companies react faster to regulatory changes, supply disruptions, or customer feedback.",[87,3714,3715],{},[753,3716,3717,3719],{},[756,3718],{},[90,3720],{"alt":3721,"height":605,"src":3722,"width":608},"Person scanning a product package with a smartphone at home to access product information.","\u002Fimages\u002F2025\u002F10\u002FPerson-scanning-a-product-package-with-a-smartphone-at-home-to-access-product-information.png",[25,3724,3726],{"id":3725},"what-are-the-competitive-advantages-of-adopting-ai-packaging-systems","What are the competitive advantages of adopting AI packaging systems?",[15,3728,3729,3730,319,3732,3734,3735,319],{},"Companies that integrate AI packaging early enjoy a strong ",[52,3731,3411],{},[564,3733],{},"They are better positioned to optimize processes, cut costs, and introduce innovations faster than competitors. Structured data turns everyday packaging operations into a source of ",[52,3736,3737],{},"competitive edge",[25,3739,3741],{"id":3740},"how-ai-tools-reshape-material-innovation","How AI tools reshape material innovation",[15,3743,3744,3745,319,3748,3750],{},"By analyzing performance data from thousands of packaging materials, AI can identify opportunities for ",[52,3746,3747],{},"material innovation",[564,3749],{},"Structured data allows these models to predict how new materials will behave under various conditions, leading to packaging that is lighter, stronger, and more sustainable.",[25,3752,3754],{"id":3753},"can-structured-data-help-reduce-greenhouse-gas-emissions","Can structured data help reduce greenhouse gas emissions?",[15,3756,3757,3758,3760,3761,319,3764,3766],{},"Yes.",[564,3759],{},"AI systems that process structured environmental data can recommend design changes that lower ",[52,3762,3763],{},"greenhouse gas emissions",[564,3765],{},"For instance, algorithms might suggest packaging formats that improve shipping density, thus reducing transportation emissions.",[25,3768,3770],{"id":3769},"ai-adoption-from-experimentation-to-integration","AI adoption: From experimentation to integration",[15,3772,3773,3774,3776],{},"Early adopters of AI packaging often begin with pilot projects.",[564,3775],{},"As success becomes measurable—through cost savings, reduced waste, or improved customer satisfaction—companies expand their AI adoption. Structured data is the bridge from isolated experiments to organization-wide integration.",[25,3778,3780],{"id":3779},"why-is-data-driven-decision-making-essential-for-the-next-decade","Why is data-driven decision-making essential for the next decade?",[15,3782,2678,3783,3786,3787,3789,3790,3792],{},[52,3784,3785],{},"next decade"," will belong to data-driven companies.",[564,3788],{},"As AI investments grow, organizations that manage structured data effectively will unlock new possibilities.",[564,3791],{},"Those that neglect data governance risk being left behind in the AI revolution.",[25,3794,3796],{"id":3795},"what-are-the-fundamental-problems-ai-solves-in-packaging","What are the fundamental problems AI solves in packaging?",[15,3798,3799,3800,3802],{},"AI addresses fundamental problems: inefficiency, waste, and unpredictability.",[564,3801],{},"With structured data, these challenges become measurable and therefore solvable. AI systems translate raw information into actionable insights for better resource allocation and smarter packaging development.",[25,3804,3806],{"id":3805},"the-rise-of-agentic-ai-in-packaging-operations","The rise of agentic AI in packaging operations",[15,3808,3809,3810,3813,3814,3816],{},"A new frontier of ",[52,3811,3812],{},"agentic AI","—autonomous AI agents—is emerging in manufacturing and packaging.",[564,3815],{},"These systems use structured data to take independent actions, adjusting machinery, monitoring supply levels, or optimizing output without direct human input.",[25,3818,3820],{"id":3819},"how-can-companies-ensure-data-quality-and-compatibility","How can companies ensure data quality and compatibility?",[15,3822,3823,3824,3826,3827,3829],{},"Companies must implement strict data governance practices.",[564,3825],{},"This includes defining data standards, auditing information sources, and ensuring compatibility across platforms.",[564,3828],{},"Structured data works best when consistency is maintained from design through delivery.",[25,3831,3833],{"id":3832},"how-ai-tools-improve-idea-generation-in-packaging-design","How AI tools improve idea generation in packaging design",[15,3835,3836,3837,3839,3840,3842],{},"AI models trained on historical design data can suggest thousands of variations based on size, material, and cost constraints.",[564,3838],{},"This ",[52,3841,3581],{}," process saves designers hours while providing inspiration grounded in data—not guesswork.",[25,3844,3846],{"id":3845},"the-economic-impact-of-ai-packaging-solutions","The economic impact of AI packaging solutions",[15,3848,3849,3850,3852,3853,3856],{},"AI-driven packaging creates value beyond efficiency.",[564,3851],{},"It attracts environmentally conscious customers, opens new revenue streams, and increases brand reputation. The ",[52,3854,3855],{},"potential value"," of structured data extends across the entire packaging ecosystem.",[25,3858,3860],{"id":3859},"what-is-the-relationship-between-structured-data-and-cost-savings","What is the relationship between structured data and cost savings?",[15,3862,3863,3864,3866,3867,3870],{},"Structured data allows precise cost analysis by correlating materials, production time, and logistics.",[564,3865],{},"AI systems then use these insights to automate purchasing decisions or adjust schedules, leading to significant ",[52,3868,3869],{},"cost savings"," across departments.",[87,3872,3873],{},[753,3874,3875,3877],{},[756,3876],{},[90,3878],{"alt":3879,"height":605,"src":3880,"width":608},"Professionals reviewing packaging performance data with product samples on a desk.","\u002Fimages\u002F2025\u002F10\u002FProfessionals-reviewing-packaging-performance-data-with-product-samples-on-a-desk.png",[25,3882,3884],{"id":3883},"how-do-ai-applications-influence-packaging-scale-and-development","How do AI applications influence packaging scale and development?",[15,3886,3887,3888,3890],{},"AI applications enable packaging operations to scale efficiently.",[564,3889],{},"They support rapid prototyping, global standardization, and automated compliance checks. With structured data, packaging development can evolve continuously instead of relying on static cycles.",[25,3892,3894],{"id":3893},"can-structured-data-improve-packaging-sustainability","Can structured data improve packaging sustainability?",[15,3896,3897,3898,3900],{},"Absolutely.",[564,3899],{},"AI packaging relies on structured environmental data to evaluate every stage of the product lifecycle. From sourcing to disposal, this insight helps companies design packaging that meets both regulatory and consumer expectations for sustainability.",[25,3902,3904],{"id":3903},"how-ai-connects-technology-and-mechanical-engineering-in-packaging","How AI connects technology and mechanical engineering in packaging",[15,3906,3907,3908,3911,3912,3914],{},"AI bridges the gap between ",[52,3909,3910],{},"mechanical engineering"," and data science.",[564,3913],{},"In packaging machinery, AI algorithms use structured operational data to control tension, temperature, or cutting precision, ensuring mechanical systems work in harmony with digital intelligence.",[25,3916,3918],{"id":3917},"how-to-overcome-barriers-to-ai-development-in-packaging","How to overcome barriers to AI development in packaging",[15,3920,3921,3922,3924,3925,319],{},"The main barriers include data fragmentation, lack of training, and outdated systems.",[564,3923],{},"To overcome them, companies should invest in modern data infrastructure, workforce education, and cross-departmental alignment. These efforts turn AI from a project into a permanent ",[52,3926,3927],{},"business solution",[25,3929,3931],{"id":3930},"why-structured-data-supports-both-innovation-and-compliance","Why structured data supports both innovation and compliance",[15,3933,3934,3935,3937,3938,3941],{},"AI packaging must comply with safety and labeling regulations.",[564,3936],{},"Structured data ensures every element—from ingredients to recycling symbols—is accurate and accessible. This dual role of data supports both ",[52,3939,3940],{},"innovation"," and regulatory compliance.",[25,3943,3945],{"id":3944},"how-do-business-leaders-view-ai-investments-in-packaging","How do business leaders view AI investments in packaging?",[15,3947,3948,3949,3952,3953,3955],{},"Business leaders increasingly recognize that ",[52,3950,3951],{},"AI investments"," are not optional but essential.",[564,3954],{},"By prioritizing structured data, they ensure that every AI deployment is measurable, reliable, and aligned with long-term corporate goals.",[25,3957,3959],{"id":3958},"what-does-the-future-of-structured-data-and-ai-packaging-look-like","What does the future of structured data and AI packaging look like?",[15,3961,3962,3963,3965,3966,3969],{},"The future lies in smarter ecosystems where AI, structured data, and human expertise converge.",[564,3964],{},"Packaging will become more transparent, traceable, and adaptive—responding in real time to the world around it. Companies that invest in data and AI today will shape the ",[52,3967,3968],{},"technology industry"," of tomorrow.",[25,3971,3973],{"id":3972},"conclusion-structured-data-as-the-quiet-architect-of-progress","Conclusion: Structured data as the quiet architect of progress",[15,3975,3976,3977,3979,3981,3982,3984],{},"The true revolution in AI packaging is not loud—it’s silent, systematic, and data-driven.",[564,3978],{},[52,3980,3456],{}," represent the foundation of a smarter, more sustainable, and more competitive industry.",[564,3983],{},"In a world where AI tools evolve daily, it’s structured data that ensures progress remains coherent, measurable, and meaningful.",{"title":321,"searchDepth":322,"depth":322,"links":3986},[3987,3988,3989,3990,3991,3992,3993,3994,3995,3996,3997,3998,3999,4000,4001,4002,4003,4004,4005,4006,4007,4008,4009,4010,4011,4012,4013,4014,4015,4016,4017,4018,4019,4020,4021],{"id":3463,"depth":325,"text":3464},{"id":3480,"depth":325,"text":3481},{"id":3503,"depth":325,"text":3504},{"id":3516,"depth":325,"text":3517},{"id":3533,"depth":325,"text":3534},{"id":3547,"depth":325,"text":3548},{"id":3557,"depth":325,"text":3558},{"id":3571,"depth":325,"text":3572},{"id":3595,"depth":325,"text":3596},{"id":3605,"depth":325,"text":3606},{"id":3633,"depth":325,"text":3634},{"id":3647,"depth":325,"text":3648},{"id":3660,"depth":325,"text":3661},{"id":3677,"depth":325,"text":3678},{"id":3687,"depth":325,"text":3688},{"id":3701,"depth":325,"text":3702},{"id":3725,"depth":325,"text":3726},{"id":3740,"depth":325,"text":3741},{"id":3753,"depth":325,"text":3754},{"id":3769,"depth":325,"text":3770},{"id":3779,"depth":325,"text":3780},{"id":3795,"depth":325,"text":3796},{"id":3805,"depth":325,"text":3806},{"id":3819,"depth":325,"text":3820},{"id":3832,"depth":325,"text":3833},{"id":3845,"depth":325,"text":3846},{"id":3859,"depth":325,"text":3860},{"id":3883,"depth":325,"text":3884},{"id":3893,"depth":325,"text":3894},{"id":3903,"depth":325,"text":3904},{"id":3917,"depth":325,"text":3918},{"id":3930,"depth":325,"text":3931},{"id":3944,"depth":325,"text":3945},{"id":3958,"depth":325,"text":3959},{"id":3972,"depth":325,"text":3973},"Explore structured data and the silent revolution behind AI packaging driving smarter, sustainable, and efficient solutions.",{},"\u002Fimages\u002F2025\u002F10\u002FStructured-data-and-the-silent-revolution-behind-AI-packaging.png","\u002Fnews\u002Fstructured-data-and-the-silent-revolution-behind-ai-packaging","2025-10-10T17:12:42+02:00",{"title":3456,"description":4022},"\u002Fnews\u002Fstructured-data-and-the-silent-revolution-behind-ai-packaging\u002F","news\u002Fstructured-data-and-the-silent-revolution-behind-ai-packaging","2025-10-10T17:12:44+02:00","IHsuY_QmfVlPOU8r_7V2vd3N7ONfIi3Wh2ce9ck-XGU",{"id":4033,"title":4034,"author":7,"body":4035,"category":7,"description":4604,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":4605,"navigation":351,"ogImage":4606,"path":4607,"publishedAt":4608,"sections":7,"seo":4609,"sourcePath":4610,"stem":4611,"updatedAt":4612,"videos":7,"__hash__":4613},"pages\u002Fnews\u002Fai-for-packaging-design-vs-packaging-communication.md","AI for packaging design vs packaging communication",{"type":9,"value":4036,"toc":4561},[4037],[12,4038,4039,4042,4051,4057,4077,4084,4087,4097,4101,4104,4108,4119,4126,4130,4141,4148,4152,4156,4161,4164,4168,4178,4182,4189,4193,4196,4200,4203,4213,4217,4221,4224,4228,4231,4235,4238,4242,4245,4249,4252,4256,4263,4267,4279,4283,4286,4290,4297,4301,4304,4314,4317,4321,4324,4328,4331,4335,4338,4342,4345,4349,4356,4382,4388,4392,4411,4422,4426,4433,4459,4465,4475,4479,4490,4497,4501,4536,4538,4547],{},[15,4040,4041],{},"In today’s packaging industry, design and communication are no longer separate worlds. Packaging is both a visual statement of brand identity and a smart medium for customer engagement, compliance, and sustainability. Thanks to artificial intelligence (AI), the boundary between how packaging looks and how it speaks to consumers is dissolving.",[15,4043,4044,4045,4047,4048,4050],{},"This article explores ",[52,4046,4034],{},", two fast-evolving applications that are redefining how brands design, produce, and connect with their audiences. From generative AI tools that create packaging structures and visuals to intelligent systems that power ",[52,4049,1323],{},"—where QR codes and AI assistants turn labels into interactive experiences—AI is transforming every stage of the packaging process.",[15,4052,4053,4054],{},"The question is: when it comes to business results, ",[52,4055,4056],{},"which brings more value—AI for packaging design or AI for packaging communication?",[15,4058,2563,4059,4062,4063,4065,4066,1660,4072,4076],{},[52,4060,4061],{},"AI for Packaging"," solution, featuring its assistant ",[308,4064,2040],{},", is a leading example of how ",[52,4067,4068,4071],{},[187,4069,4070],{"href":2156},"AI for packaging"," communication",[52,4073,4074],{},[187,4075,1323],{"href":1322}," converge. Instead of redesigning the box, it enhances what’s printed on it—turning a simple QR code into a conversational gateway that answers questions, shares verified product data, and builds long-term consumer trust.",[15,4078,4079,4080,4083],{},"Meanwhile, ",[52,4081,4082],{},"AI for packaging design"," focuses on the creative side. Generative design models and computer vision tools help packaging designers explore forms, materials, and color schemes that maximize shelf appeal, protect products during shipping, and reduce waste.",[15,4085,4086],{},"Let’s explore both sides of this transformation.",[87,4088,4089],{},[753,4090,4091,4093],{},[756,4092],{},[90,4094],{"alt":4095,"height":605,"src":4096,"width":608},"Modern product packaging with visible QR codes and subtle digital data effects symbolizing AI communication.","\u002Fimages\u002F2025\u002F10\u002FModern-product-packaging-with-visible-QR-codes-and-subtle-digital-data-effects-symbolizing-AI-communication.png",[25,4098,4100],{"id":4099},"what-is-packaging-design-vs-packaging-communication","What is packaging design vs packaging communication?",[15,4102,4103],{},"Before comparing them, we need to define what each term means inside the modern packaging ecosystem.",[79,4105,4107],{"id":4106},"packaging-design","Packaging design",[15,4109,4110,4111,4114,4115,4118],{},"This refers to the ",[52,4112,4113],{},"creative, structural, and visual elements"," that make a product recognizable on the shelf. It includes the form, color, typography, graphics, packaging structure, materials, and finishes—all essential for product protection and shelf appeal. AI packaging design focuses on how ",[52,4116,4117],{},"machine learning algorithms and generative AI models"," can enhance this creative process, helping designers test new packaging concepts and identify the most suitable materials faster.",[15,4120,4121,4122,4125],{},"AI systems can analyze ",[52,4123,4124],{},"consumer preferences, sustainability data, and cost constraints"," to propose optimal packaging solutions. For example, by using predictive maintenance models or computer vision, AI can suggest lighter, eco-friendly materials that still ensure durability and protection against rough handling.",[79,4127,4129],{"id":4128},"packaging-communication","Packaging communication",[15,4131,4132,4133,4136,4137,4140],{},"In contrast, packaging communication is about ",[52,4134,4135],{},"what the packaging says","—and how it interacts with customers, retailers, and regulators. It includes everything from product information, usage instructions, and sustainability claims to ",[52,4138,4139],{},"QR codes, digital product passports, and AI chat assistants"," embedded in packaging.",[15,4142,4143,4144,4147],{},"AI for packaging communication relies on ",[52,4145,4146],{},"data-driven decisions and automation"," to ensure that messages remain accurate, up to date, and personalized for every user. Through smart packaging, brands can create two-way dialogues with consumers—collecting customer feedback, improving trust, and providing transparency on sourcing or recycling.",[25,4149,4151],{"id":4150},"strengths-and-weaknesses-of-ai-in-packaging-design","Strengths and weaknesses of AI in packaging design",[79,4153,4155],{"id":4154},"strengths","Strengths",[4157,4158,4160],"h4",{"id":4159},"_1-accelerated-creativity-and-iteration","1. Accelerated creativity and iteration",[15,4162,4163],{},"Generative AI tools can create hundreds of packaging design ideas in minutes. Designers can instantly visualize different packaging elements, colors, or materials, enabling faster innovation and experimentation.",[4157,4165,4167],{"id":4166},"_2-personalized-and-adaptive-design","2. Personalized and adaptive design",[15,4169,4170,4171,1660,4174,4177],{},"By analyzing data on ",[52,4172,4173],{},"target audiences",[52,4175,4176],{},"market trends",", AI systems can automatically adapt designs for specific demographics, regions, or seasonal campaigns. This level of personalization strengthens brand identity and enhances customer engagement.",[4157,4179,4181],{"id":4180},"_3-sustainable-and-cost-efficient-solutions","3. Sustainable and cost-efficient solutions",[15,4183,4184,4185,4188],{},"AI packaging design helps select ",[52,4186,4187],{},"eco-friendly materials",", reduce waste, and optimize shapes for logistics efficiency. Machine learning models can simulate how different packaging structures perform under stress, ensuring product protection while minimizing environmental impact.",[4157,4190,4192],{"id":4191},"_4-valuable-insights-and-predictive-performance","4. Valuable insights and predictive performance",[15,4194,4195],{},"AI can measure shelf appeal, test color psychology, and even predict which packaging design concepts will perform best in real-world retail scenarios. This predictive capacity reduces trial-and-error costs and improves overall efficiency.",[4157,4197,4199],{"id":4198},"_5-integration-with-digital-manufacturing","5. Integration with digital manufacturing",[15,4201,4202],{},"Many packaging manufacturers now integrate AI into CAD systems and automated design workflows, accelerating time to market and aligning creative outputs with production feasibility.",[87,4204,4205],{},[753,4206,4207,4209],{},[756,4208],{},[90,4210],{"alt":4211,"height":605,"src":4212,"width":608},"Designer using generative AI tools to explore packaging design variations and materials.","\u002Fimages\u002F2025\u002F10\u002FDesigner-using-generative-AI-tools-to-explore-packaging-design-variations-and-materials.png",[79,4214,4216],{"id":4215},"weaknesses","Weaknesses",[4157,4218,4220],{"id":4219},"_1-generic-or-artificial-aesthetics","1. Generic or artificial aesthetics",[15,4222,4223],{},"AI models trained on existing datasets can produce designs that feel repetitive or lack the emotional nuance of human creativity. Without human judgment, results may miss the essence of a brand’s storytelling.",[4157,4225,4227],{"id":4226},"_2-complexity-of-production","2. Complexity of production",[15,4229,4230],{},"AI-generated packaging structures sometimes look stunning digitally but are hard to manufacture using existing equipment or materials. Packaging companies must validate each idea through prototyping.",[4157,4232,4234],{"id":4233},"_3-knowledge-gap-for-small-businesses","3. Knowledge gap for small businesses",[15,4236,4237],{},"For smaller packaging companies or independent designers, the learning curve for using advanced AI tools and generative systems can be steep, especially when integrating them with existing design workflows.",[4157,4239,4241],{"id":4240},"_4-ethical-and-environmental-blind-spots","4. Ethical and environmental blind spots",[15,4243,4244],{},"If AI systems aren’t trained with environmental data, their suggestions might not reflect true sustainability metrics—such as recyclability, carbon footprint, or end-of-life impact.",[25,4246,4248],{"id":4247},"strengths-and-weaknesses-of-ai-in-packaging-communication","Strengths and weaknesses of AI in packaging communication",[79,4250,4155],{"id":4251},"strengths-1",[4157,4253,4255],{"id":4254},"_1-transparency-and-compliance","1. Transparency and compliance",[15,4257,4258,4259,4262],{},"AI communication systems help brands maintain ",[52,4260,4261],{},"regulatory compliance"," across markets by centralizing data. Through smart packaging, consumers can scan QR codes to verify product origins, allergens, or sustainability certifications—creating trust through verified transparency.",[4157,4264,4266],{"id":4265},"_2-real-time-engagement","2. Real-time engagement",[15,4268,4269,4270,4273,4274,2881,4276,4278],{},"Digital packaging powered by AI can ",[52,4271,4272],{},"talk back",". Assistants like ",[308,4275,2040],{},[187,4277,190],{"href":189}," let consumers ask questions in natural language—about ingredients, instructions, or ethical sourcing—and receive personalized, verified answers instantly.",[4157,4280,4282],{"id":4281},"_3-dynamic-updates","3. Dynamic updates",[15,4284,4285],{},"Unlike static print, digital packaging communication can evolve. Brands can update information, campaigns, or visuals remotely, reducing waste from reprints and avoiding supply-chain disruptions.",[4157,4287,4289],{"id":4288},"_4-rich-analytics-and-customer-feedback","4. Rich analytics and customer feedback",[15,4291,4292,4293,4296],{},"Each scan or conversation generates ",[52,4294,4295],{},"valuable insights"," about what consumers care about most. This data can be used to fine-tune packaging design elements, messaging tone, or sustainability strategies.",[4157,4298,4300],{"id":4299},"_5-cost-efficiency","5. Cost efficiency",[15,4302,4303],{},"Replacing printed inserts or multilingual packaging with digital communication saves money and shortens production cycles—making it an especially good fit for e-commerce and fast-moving consumer goods.",[87,4305,4306],{},[753,4307,4308,4310],{},[756,4309],{},[90,4311],{"alt":4312,"height":605,"src":4313,"width":608},"Person scanning packaging QR code and receiving AI-generated product information.","\u002Fimages\u002F2025\u002F10\u002FPerson-scanning-packaging-QR-code-and-receiving-AI-generated-product-information.png",[79,4315,4216],{"id":4316},"weaknesses-1",[4157,4318,4320],{"id":4319},"_1-technology-dependency","1. Technology dependency",[15,4322,4323],{},"Smart packaging requires smartphone access, internet connectivity, and some digital literacy, which can limit engagement in certain demographics or regions.",[4157,4325,4327],{"id":4326},"_2-information-overload","2. Information overload",[15,4329,4330],{},"If brands don’t curate content effectively, digital packaging experiences can overwhelm users with excessive data or poor navigation.",[4157,4332,4334],{"id":4333},"_3-privacy-and-reliability-concerns","3. Privacy and reliability concerns",[15,4336,4337],{},"AI must be transparent about how it handles user data. Inaccurate or inconsistent information can harm brand credibility.",[4157,4339,4341],{"id":4340},"_4-continuous-maintenance","4. Continuous maintenance",[15,4343,4344],{},"AI communication tools demand ongoing monitoring, updates, and content validation. Poor maintenance can quickly erode customer trust.",[25,4346,4348],{"id":4347},"how-ai-tools-transform-packaging-workflows","How AI tools transform packaging workflows",[15,4350,4351,4352,4355],{},"The most forward-thinking packaging companies no longer treat AI as an optional add-on. Instead, it’s becoming central to ",[52,4353,4354],{},"packaging design workflows",", improving collaboration between designers, engineers, and marketers.",[2061,4357,4358,4364,4370,4376],{},[49,4359,4360,4363],{},[52,4361,4362],{},"AI tools as creative partners:"," Generative design systems suggest structural variations that human designers can refine. This synergy between automation and human insight leads to original concepts that balance aesthetics with feasibility.",[49,4365,4366,4369],{},[52,4367,4368],{},"Machine learning for materials:"," By processing performance data, AI can recommend the most suitable materials for durability and sustainability.",[49,4371,4372,4375],{},[52,4373,4374],{},"Computer vision for quality control:"," AI vision systems detect printing errors, color deviations, or structural flaws during manufacturing, improving quality assurance.",[49,4377,4378,4381],{},[52,4379,4380],{},"Predictive analytics for logistics:"," AI anticipates supply chain issues, ensuring packaging materials are sourced efficiently and on time.",[15,4383,4384,4385,319],{},"In essence, AI is not replacing human creativity—it’s ",[52,4386,4387],{},"amplifying it",[25,4389,4391],{"id":4390},"case-digital-links-ai-for-packaging-and-conversational-packaging","Case: Digital Link’s “AI for Packaging” and conversational packaging",[15,4393,4394,4395,4398,4399,4401,4402,4404,4405,4407,4408,4410],{},"Digital Link demonstrates the ",[52,4396,4397],{},"communication side"," of AI for packaging design vs packaging communication.",[564,4400],{},"Through its assistant ",[308,4403,2040],{},", powered by AI and embedded in ",[52,4406,1367],{}," on packaging, consumers can interact directly with brands. ",[308,4409,2040],{}," answers questions about ingredients, sustainability, or care instructions—turning packaging into a dynamic, responsive medium.",[15,4412,4413,4414,4417,4418,4421],{},"This system is built on ",[52,4415,4416],{},"GS1 Digital Link standards",", ensuring global interoperability and compliance. It provides brands with ",[52,4419,4420],{},"data-driven insights"," into consumer behavior, helping them optimize both their packaging communication and design decisions. By bridging human interaction and digital automation, Digital Link enables a new form of smart packaging that goes far beyond static labels.",[25,4423,4425],{"id":4424},"synergies-when-design-and-communication-work-together","Synergies: when design and communication work together",[15,4427,4428,4429,4432],{},"AI for packaging design and AI for packaging communication shouldn’t compete—they should ",[52,4430,4431],{},"coexist",". Here’s how they amplify each other:",[2061,4434,4435,4441,4447,4453],{},[49,4436,4437,4440],{},[52,4438,4439],{},"Design for interaction:"," Packaging design should make QR codes visible and intuitive to scan.",[49,4442,4443,4446],{},[52,4444,4445],{},"Align visuals with tone:"," The look and feel of packaging should reflect the personality of the AI assistant or brand voice.",[49,4448,4449,4452],{},[52,4450,4451],{},"Create a feedback loop:"," Insights from AI communication inform future design iterations, ensuring designs respond to consumer expectations.",[49,4454,4455,4458],{},[52,4456,4457],{},"Enhance sustainability:"," AI in design minimizes waste; AI in communication reduces reprints and enables paperless updates.",[15,4460,4461,4462,319],{},"Together, these create packaging that’s not just beautiful but ",[52,4463,4464],{},"intelligent, sustainable, and engaging",[87,4466,4467],{},[753,4468,4469,4471],{},[756,4470],{},[90,4472],{"alt":4473,"height":605,"src":4474,"width":608},"User scanning a product QR code revealing Cleo, the AI assistant from Digital Link.","\u002Fimages\u002F2025\u002F10\u002FUser-scanning-a-product-QR-code-revealing-Cleo-the-AI-assistant-from-Digital-Link.png",[25,4476,4478],{"id":4477},"which-approach-wins","Which approach wins?",[15,4480,4481,4482,4485,4486,4489],{},"If the goal is ",[52,4483,4484],{},"instant shelf impact and brand differentiation",", AI for packaging design leads the way. But if the objective is ",[52,4487,4488],{},"transparency, compliance, and long-term customer engagement",", AI for packaging communication wins.",[15,4491,4492,4493,4496],{},"In practice, the ",[52,4494,4495],{},"future belongs to integration",". Brands that embrace both sides gain a competitive edge—combining visually striking, eco-friendly designs with smart, interactive communication powered by generative AI systems.",[25,4498,4500],{"id":4499},"recommendations-for-brands","Recommendations for brands",[46,4502,4503,4509,4518,4524,4530],{},[49,4504,4505,4508],{},[52,4506,4507],{},"Audit your current packaging strategy."," Identify whether your pain points are in design innovation, compliance, or engagement.",[49,4510,4511,4514,4515,4517],{},[52,4512,4513],{},"Integrate AI tools progressively."," Start with generative AI for ideation or ",[187,4516,190],{"href":189}," for communication, then scale.",[49,4519,4520,4523],{},[52,4521,4522],{},"Use data to inform creativity."," Let AI analyze customer feedback and sales performance to guide design decisions.",[49,4525,4526,4529],{},[52,4527,4528],{},"Collaborate with manufacturers early."," Ensure AI-generated concepts align with practical production capabilities.",[49,4531,4532,4535],{},[52,4533,4534],{},"Measure success."," Track both aesthetic appeal and user interaction metrics—scans, engagement rates, or AI chat usage.",[25,4537,2375],{"id":2374},[15,4539,4540,4541,4543,4544,4546],{},"The debate of ",[52,4542,4034],{}," isn’t about choosing one over the other—it’s about finding balance.",[564,4545],{},"AI packaging design revolutionizes how we create, visualize, and test packaging elements. AI packaging communication transforms how consumers perceive and interact with them.",[15,4548,4549,4550,4553,4554,4557,4558,4560],{},"When ",[52,4551,4552],{},"human creativity"," meets ",[52,4555,4556],{},"data-driven intelligence",", brands achieve packaging that is beautiful, functional, and sustainable. Whether through generative AI tools that spark new ideas or smart packaging systems like ",[187,4559,190],{"href":189}," that keep conversations going, the future of packaging belongs to those who embrace both sides of innovation.",{"title":321,"searchDepth":322,"depth":322,"links":4562},[4563,4567,4583,4598,4599,4600,4601,4602,4603],{"id":4099,"depth":325,"text":4100,"children":4564},[4565,4566],{"id":4106,"depth":322,"text":4107},{"id":4128,"depth":322,"text":4129},{"id":4150,"depth":325,"text":4151,"children":4568},[4569,4577],{"id":4154,"depth":322,"text":4155,"children":4570},[4571,4573,4574,4575,4576],{"id":4159,"depth":4572,"text":4160},4,{"id":4166,"depth":4572,"text":4167},{"id":4180,"depth":4572,"text":4181},{"id":4191,"depth":4572,"text":4192},{"id":4198,"depth":4572,"text":4199},{"id":4215,"depth":322,"text":4216,"children":4578},[4579,4580,4581,4582],{"id":4219,"depth":4572,"text":4220},{"id":4226,"depth":4572,"text":4227},{"id":4233,"depth":4572,"text":4234},{"id":4240,"depth":4572,"text":4241},{"id":4247,"depth":325,"text":4248,"children":4584},[4585,4592],{"id":4251,"depth":322,"text":4155,"children":4586},[4587,4588,4589,4590,4591],{"id":4254,"depth":4572,"text":4255},{"id":4265,"depth":4572,"text":4266},{"id":4281,"depth":4572,"text":4282},{"id":4288,"depth":4572,"text":4289},{"id":4299,"depth":4572,"text":4300},{"id":4316,"depth":322,"text":4216,"children":4593},[4594,4595,4596,4597],{"id":4319,"depth":4572,"text":4320},{"id":4326,"depth":4572,"text":4327},{"id":4333,"depth":4572,"text":4334},{"id":4340,"depth":4572,"text":4341},{"id":4347,"depth":325,"text":4348},{"id":4390,"depth":325,"text":4391},{"id":4424,"depth":325,"text":4425},{"id":4477,"depth":325,"text":4478},{"id":4499,"depth":325,"text":4500},{"id":2374,"depth":325,"text":2375},"Discover the difference between AI for packaging design vs packaging communication, and how each can transform your brand strategy.",{},"\u002Fimages\u002F2025\u002F10\u002FAI-for-packaging-design-vs-packaging-communication.png","\u002Fnews\u002Fai-for-packaging-design-vs-packaging-communication","2025-10-06T12:24:57+02:00",{"title":4034,"description":4604},"\u002Fnews\u002Fai-for-packaging-design-vs-packaging-communication\u002F","news\u002Fai-for-packaging-design-vs-packaging-communication","2025-10-06T12:24:59+02:00","R47ziF-j-9tXlP9j7-ON8DVD7NGg4-JAa_4aRO5x_nU",{"id":4615,"title":4616,"author":7,"body":4617,"category":7,"description":5086,"extension":348,"heading":5087,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":5088,"navigation":351,"ogImage":5089,"path":5090,"publishedAt":5091,"sections":7,"seo":5092,"sourcePath":5093,"stem":5094,"updatedAt":5095,"videos":7,"__hash__":5096},"pages\u002Fnews\u002Fwhat-ai-powered-packaging-means.md","What AI-powered packaging means for smarter designs",{"type":9,"value":4618,"toc":5073},[4619],[12,4620,4621,4631,4638,4642,4653,4679,4690,4700,4704,4712,4719,4722,4739,4745,4752,4756,4762,4782,4789,4799,4803,4806,4817,4821,4828,4854,4861,4865,4872,4889,4895,4905,4909,4912,4923,4926,4930,4936,4968,4975,4979,4985,4999,5006,5010,5017,5042,5051,5053,5059,5068],{},[15,4622,4623,4624,4627,4628,4630],{},"Understanding ",[52,4625,4626],{},"what AI-powered packaging means"," is no longer optional for companies in the packaging industry. Artificial intelligence is reshaping packaging design, packaging materials, and even how brands communicate with their customers. While much attention goes to sustainable packaging, machine learning models, and generative AI design tools, the most innovative development today is ",[187,4629,1323],{"href":1322},"—the ability for packaging itself to “talk” back to customers.",[15,4632,4633,4634,4637],{},"With ",[52,4635,4636],{},"Digital Link’s Cleo",", the first AI product assistant embedded directly into packaging, brands can now create packaging that not only reduces waste and enhances efficiency across the supply chain but also engages in real conversations with individual customers. It’s a shift from packaging as a passive container to packaging as an active medium for transparency, trust, and engagement.",[25,4639,4641],{"id":4640},"what-ai-powered-packaging-means-in-practice","What AI-powered packaging means in practice",[15,4643,4644,4645,4648,4649,4652],{},"AI packaging involves more than just optimizing materials. It represents a ",[52,4646,4647],{},"game changer"," in how companies create packaging solutions that integrate ",[52,4650,4651],{},"artificial intelligence (AI)"," into business processes.",[2061,4654,4655,4661,4667,4673],{},[49,4656,4657,4660],{},[52,4658,4659],{},"AI algorithms"," can recommend more sustainable packaging materials, reducing plastic waste and lowering the carbon footprint.",[49,4662,4663,4666],{},[52,4664,4665],{},"Generative AI tools"," can generate designs with structural integrity, making packaging more efficient and reducing packaging waste.",[49,4668,4669,4672],{},[52,4670,4671],{},"Predictive maintenance"," powered by AI ensures that packaging lines avoid equipment failures and downtime.",[49,4674,4675,4678],{},[52,4676,4677],{},"Smart packaging"," adds a layer of interactivity, where QR codes and AI-driven communication improve customer satisfaction.",[15,4680,4681,4682,4685,4686,4689],{},"When we talk about ",[52,4683,4684],{},"AI-powered packaging",", we’re referring to packaging that goes beyond physical protection. It is packaging that leverages ",[52,4687,4688],{},"data-driven insights, AI models, and emerging trends"," to reduce environmental impact, streamline the entire supply chain, and transform customer experience.",[87,4691,4692],{},[753,4693,4694,4696],{},[756,4695],{},[90,4697],{"alt":4698,"height":605,"src":4699,"width":608},"Designer using AI tools to create sustainable and efficient packaging.","\u002Fimages\u002F2025\u002F10\u002FDesigner-using-AI-tools-to-create-sustainable-and-efficient-packaging.png",[25,4701,4703],{"id":4702},"the-rise-of-conversational-packaging","The rise of conversational packaging",[15,4705,4706,4707,4711],{},"Traditional AI packaging focuses on efficiency: lighter materials, reduced food waste, smarter logistics. But ",[52,4708,4709],{},[187,4710,1323],{"href":1322}," is about turning the package into a communication channel.",[15,4713,4714,4715,4718],{},"With Digital Link’s Cleo, scanning a QR code doesn’t just open a static landing page. Instead, it takes the customer to a ",[52,4716,4717],{},"Digital Product Passport (DPP)"," that is fully customizable and compliant with global standards. Inside this experience, a firefly bubble appears—Cleo.",[15,4720,4721],{},"Customers can ask Cleo anything about the product:",[2061,4723,4724,4727,4730,4733,4736],{},[49,4725,4726],{},"What packaging materials are used?",[49,4728,4729],{},"How should I recycle it?",[49,4731,4732],{},"What is its environmental impact?",[49,4734,4735],{},"Where was it produced, and under what conditions?",[49,4737,4738],{},"How does it reduce packaging waste or food waste?",[15,4740,4741,4742,4744],{},"Cleo answers instantly, powered by ",[52,4743,3470],{}," already uploaded to Digital Link. This ensures accuracy, brand alignment, and a personal touch that generic chatbots cannot match.",[15,4746,4747,4748,4751],{},"In short, conversational packaging transforms AI packaging into a ",[52,4749,4750],{},"human-centered experience",", where efficiency meets engagement.",[25,4753,4755],{"id":4754},"ai-driven-design-and-sustainable-packaging-materials","AI-driven design and sustainable packaging materials",[15,4757,4758,4759,4761],{},"A big part of ",[52,4760,4626],{}," is using AI tools to design packaging with sustainability in mind. AI technologies can analyze the life cycle of different packaging materials, from raw extraction to disposal, ensuring companies choose more sustainable options.",[2061,4763,4764,4770,4776],{},[49,4765,4766,4769],{},[52,4767,4768],{},"Lightweight corrugated cardboard"," instead of heavy plastics.",[49,4771,4772,4775],{},[52,4773,4774],{},"Compostable films"," that preserve freshness while reducing food waste.",[49,4777,4778,4781],{},[52,4779,4780],{},"Plant-based packaging materials"," tested virtually for durability and structural integrity.",[15,4783,4784,4785,4788],{},"By integrating AI’s ability to run simulations and generate designs, companies can achieve more sustainable packaging without sacrificing protection or aesthetic appeal. This is where ",[52,4786,4787],{},"design elements"," meet environmental responsibility.",[87,4790,4791],{},[753,4792,4793,4795],{},[756,4794],{},[90,4796],{"alt":4797,"height":605,"src":4798,"width":608},"Engineers testing eco-friendly packaging materials with AI sustainability metrics.","\u002Fimages\u002F2025\u002F10\u002FEngineers-testing-eco-friendly-packaging-materials-with-AI-sustainability-metrics.png",[25,4800,4802],{"id":4801},"virtual-prototyping-and-predictive-testing","Virtual prototyping and predictive testing",[15,4804,4805],{},"AI-generated packaging prototypes allow companies to simulate stress conditions—drops, humidity, vibration—before producing physical samples. This improves efficiency, reduces repetitive tasks, and lowers both costs and packaging waste.",[15,4807,4808,4809,4812,4813,4816],{},"Generative AI can also create ",[52,4810,4811],{},"eye-catching packaging"," that balances brand identity with environmental goals. Instead of weeks of manual checks and physical iterations, brands now use ",[52,4814,4815],{},"AI models"," to accelerate design cycles.",[25,4818,4820],{"id":4819},"efficiency-across-the-supply-chain","Efficiency across the supply chain",[15,4822,4823,4824,4827],{},"The packaging industry is not only about creating packaging—it’s also about ensuring efficiency across the ",[52,4825,4826],{},"entire supply chain",". AI-driven robots, machine learning, and predictive analytics are optimizing:",[2061,4829,4830,4836,4842,4848],{},[49,4831,4832,4835],{},[52,4833,4834],{},"Warehouse operations"," and inventory levels, reducing downtime and order processing delays.",[49,4837,4838,4841],{},[52,4839,4840],{},"Inventory management"," to avoid overstocking or underproduction of packaging materials.",[49,4843,4844,4847],{},[52,4845,4846],{},"Quality control"," with AI-powered vision systems detecting defects in real time.",[49,4849,4850,4853],{},[52,4851,4852],{},"Logistics"," by right-sizing packages and reducing carbon footprint during shipping.",[15,4855,4856,4857,4860],{},"This is especially critical for small businesses and medium-sized enterprises that rely on ",[52,4858,4859],{},"efficient packaging"," to reduce costs and increase sales in competitive e-commerce markets.",[25,4862,4864],{"id":4863},"conversational-packaging-and-customer-experience","Conversational packaging and customer experience",[15,4866,4867,4868,4871],{},"Where AI packaging truly shines is in the customer experience. Customers don’t just want sustainable packaging—they want ",[52,4869,4870],{},"transparency",". They want to know how packaging reduces environmental impact, what sustainable options are available, and whether a brand’s claims are trustworthy.",[15,4873,4874,4875,4877,4878,4880,4881,4884,4885,4888],{},"This is where ",[52,4876,2040],{}," comes in. By embedding ",[187,4879,1323],{"href":1322}," into every product, brands offer an ",[52,4882,4883],{},"interactive experience"," that increases customer satisfaction and builds loyalty. Cleo becomes part of the ",[52,4886,4887],{},"brand identity",", answering questions in a voice that reflects company values.",[15,4890,4891,4892,319],{},"For example, a customer scanning a cosmetic product’s QR code can ask Cleo about ingredients, recyclability, or carbon footprint. Instead of generic messaging, they receive tailored answers that strengthen trust. This is ",[52,4893,4894],{},"packaging design reimagined as dialogue",[87,4896,4897],{},[753,4898,4899,4901],{},[756,4900],{},[90,4902],{"alt":4903,"height":605,"src":4904,"width":608},"Customer chatting with Cleo about product sustainability through smart packaging.","\u002Fimages\u002F2025\u002F10\u002FCustomer-chatting-with-Cleo-about-product-sustainability-through-smart-packaging.png",[25,4906,4908],{"id":4907},"regulatory-compliance-and-ais-crucial-role","Regulatory compliance and AI’s crucial role",[15,4910,4911],{},"Packaging solutions today must meet a wide variety of regulatory requirements—recyclability standards, labeling rules, and environmental disclosures. AI tools and conversational packaging simplify compliance by:",[2061,4913,4914,4917,4920],{},[49,4915,4916],{},"Automatically generating compliance-ready data.",[49,4918,4919],{},"Allowing updates without reprinting packaging, reducing waste.",[49,4921,4922],{},"Adapting packaging information for different markets and regions.",[15,4924,4925],{},"Cleo plays a crucial role here. By centralizing structured product data, companies can ensure regulatory accuracy while reducing costly errors. This positions conversational packaging as not just an innovation but a necessity for companies facing global regulations.",[25,4927,4929],{"id":4928},"benefits-of-conversational-packaging-for-companies","Benefits of conversational packaging for companies",[15,4931,4932,4933,4935],{},"By focusing on ",[52,4934,4626],{}," with Cleo, brands gain advantages far beyond traditional AI packaging:",[2061,4937,4938,4944,4950,4956,4962],{},[49,4939,4940,4943],{},[52,4941,4942],{},"Improved customer experience"," through real-time answers and personalized conversations.",[49,4945,4946,4949],{},[52,4947,4948],{},"Reduced packaging waste"," by eliminating extra printed inserts or duplicate labels.",[49,4951,4952,4955],{},[52,4953,4954],{},"Data-driven insights"," into consumer behavior, feeding back into packaging design.",[49,4957,4958,4961],{},[52,4959,4960],{},"Regulatory resilience",", as information updates dynamically without costly redesigns.",[49,4963,4964,4967],{},[52,4965,4966],{},"Stronger brand trust"," through transparent, human-like communication.",[15,4969,4970,4971,4974],{},"These benefits show why conversational packaging is one of the ",[52,4972,4973],{},"key elements"," of AI packaging today.",[25,4976,4978],{"id":4977},"challenges-in-adopting-ai-packaging","Challenges in adopting AI packaging",[15,4980,4981,4982,4984],{},"Like any innovation, ",[187,4983,1323],{"href":1322}," comes with challenges:",[2061,4986,4987,4993,4996],{},[49,4988,4989,4990,4992],{},"Companies need to integrate ",[52,4991,3470],{}," into their systems.",[49,4994,4995],{},"Small businesses may worry about costs, though the long-term savings outweigh them.",[49,4997,4998],{},"Consumer adoption requires education—customers need to learn that packaging can “talk.”",[15,5000,5001,5002,5005],{},"Still, the ",[52,5003,5004],{},"future of AI"," in packaging is clear: communication and transparency are becoming as important as sustainability and cost reduction.",[25,5007,5009],{"id":5008},"the-future-of-ai-packaging-and-cleos-role","The future of AI packaging and Cleo’s role",[15,5011,5012,5013,5016],{},"Looking ahead, ",[52,5014,5015],{},"AI-driven packaging"," will expand in innovative ways:",[2061,5018,5019,5025,5031,5036],{},[49,5020,5021,5024],{},[52,5022,5023],{},"Generative AI"," will design packaging that is both aesthetic and environmentally optimized.",[49,5026,5027,5030],{},[52,5028,5029],{},"AI-driven robots"," will streamline packaging industry operations further, reducing downtime.",[49,5032,5033,5035],{},[52,5034,1358],{}," will become a standard, with Cleo leading the way in helping companies integrate AI-powered communication into their packaging design.",[49,5037,5038,5041],{},[52,5039,5040],{},"Circular economy solutions"," will rely on smart packaging and AI tools to track reuse, recycling, and environmental conditions.",[15,5043,5044,5045,5047,5048,5050],{},"In this landscape, Digital Link’s ",[52,5046,2040],{}," isn’t just an add-on. It’s the clearest example of ",[52,5049,4626],{},": efficiency, sustainability, and customer engagement all in one.",[25,5052,2375],{"id":2374},[15,5054,5055,5056,5058],{},"So, ",[52,5057,4626],{}," today is more than materials, algorithms, or efficiency gains. It is about making packaging a living part of the customer journey.",[15,5060,5061,5062,5067],{},"Artificial intelligence helps reduce plastic waste, improve efficiency, and enhance sustainability across the packaging industry. But with ",[52,5063,5064,5066],{},[187,5065,1323],{"href":1322}," powered by Cleo",", companies go further: they connect directly with customers, turning packaging into a channel for trust, transparency, and brand storytelling.",[15,5069,5070,5072],{},[187,5071,190],{"href":189}," is showing that the future of AI packaging is not just smarter—it’s more human.",{"title":321,"searchDepth":322,"depth":322,"links":5074},[5075,5076,5077,5078,5079,5080,5081,5082,5083,5084,5085],{"id":4640,"depth":325,"text":4641},{"id":4702,"depth":325,"text":4703},{"id":4754,"depth":325,"text":4755},{"id":4801,"depth":325,"text":4802},{"id":4819,"depth":325,"text":4820},{"id":4863,"depth":325,"text":4864},{"id":4907,"depth":325,"text":4908},{"id":4928,"depth":325,"text":4929},{"id":4977,"depth":325,"text":4978},{"id":5008,"depth":325,"text":5009},{"id":2374,"depth":325,"text":2375},"Learn what AI-powered packaging means and how conversational packaging with Cleo drives sustainability and customer trust.","What AI-powered packaging means: From smarter design to conversational packaging with Cleo",{},"\u002Fimages\u002F2025\u002F10\u002FWhat-AI-powered-packaging-means.png","\u002Fnews\u002Fwhat-ai-powered-packaging-means","2025-10-03T19:17:53+02:00",{"title":4616,"description":5086},"\u002Fnews\u002Fwhat-ai-powered-packaging-means\u002F","news\u002Fwhat-ai-powered-packaging-means","2025-10-03T19:17:56+02:00","u-lTuOgDpS2BsHoJ9i61_AdWloYQMHp-NE-WrG7lNKI",{"id":5098,"title":5099,"author":7,"body":5100,"category":7,"description":5284,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":5285,"navigation":351,"ogImage":5286,"path":5287,"publishedAt":5288,"sections":7,"seo":5289,"sourcePath":5290,"stem":5291,"updatedAt":5292,"videos":7,"__hash__":5293},"pages\u002Fnews\u002Finteractive-label-design.md","The rise of interactive label design",{"type":9,"value":5101,"toc":5272},[5102],[12,5103,5104,5107,5111,5114,5117,5127,5131,5134,5137,5141,5144,5147,5157,5161,5164,5167,5171,5178,5189,5199,5203,5206,5209,5213,5216,5219,5229,5233,5236,5242,5246,5249,5252,5262,5266,5269],{},[15,5105,5106],{},"Interactive label design is reshaping how brands communicate with customers. Labels are no longer static stickers with basic product details—they have become gateways to digital experiences, tools for personalization, and a canvas for creativity. With the growing use of QR codes and online label makers, the line between packaging and digital engagement is blurring, opening new opportunities for businesses of every size.",[25,5108,5110],{"id":5109},"why-interactive-label-design-matters-today","Why interactive label design matters today",[15,5112,5113],{},"Labels have always been central to how products are presented on shelves. They carry brand identity, regulatory information, and marketing messages. But now, thanks to digital tools and connected packaging, interactive label design adds a new dimension. By embedding QR codes, personalized graphics, and links to smart pages, brands create labels that speak directly to consumers. With just a few clicks, customers can unlock details about ingredients, certifications, tutorials, or sustainability efforts.",[15,5115,5116],{},"The advantage is clear: instead of a static block of text, labels become an active channel of communication. This not only strengthens brand loyalty but also ensures compliance with global standards by making additional product information easily accessible.",[87,5118,5119],{},[753,5120,5121,5123],{},[756,5122],{},[90,5124],{"alt":5125,"height":605,"src":5126,"width":608},"Shopper scanning a product label with a smartphone in a grocery store.","\u002Fimages\u002F2025\u002F09\u002FShopper-scanning-a-product-label-with-a-smartphone-in-a-grocery-store.png",[25,5128,5130],{"id":5129},"from-custom-labels-to-digital-first-experiences","From custom labels to digital-first experiences",[15,5132,5133],{},"Designing labels has traditionally meant printing attractive visuals on paper, plastic, or other materials. Today, it goes much further. Custom labels can integrate barcodes, logos, images, and even watermarks while also serving as digital connectors. A customer scanning a code can be redirected to a digital product passport or a landing page tailored to their location and language.",[15,5135,5136],{},"This transformation allows businesses to create personalized labels for different markets or campaigns without reprinting everything. A simple edit online updates the experience instantly, which is why many companies are adopting interactive label design as a core part of their product strategy.",[25,5138,5140],{"id":5139},"tools-that-empower-creativity","Tools that empower creativity",[15,5142,5143],{},"The rise of the online label maker has made professional design more accessible. Platforms now provide templates, fonts, icons, and label creation tools optimized for beginners and experts alike. With a few adjustments—changing size, colors, or graphics—anyone can design labels that look polished and professional.",[15,5145,5146],{},"For brands, these tools reduce the time and cost of production. Instead of outsourcing every update, teams can start designing, edit files, and review options in-house. Many solutions also allow importing logos, uploading product images, and even saving templates for future projects. This level of flexibility ensures consistency while still leaving room for creativity.",[87,5148,5149],{},[753,5150,5151,5153],{},[756,5152],{},[90,5154],{"alt":5155,"height":605,"src":5156,"width":608},"Online label maker interface with templates and creative tools on a laptop.","\u002Fimages\u002F2025\u002F09\u002FOnline-label-maker-interface-with-templates-and-creative-tools-on-a-laptop.png",[25,5158,5160],{"id":5159},"adding-a-personal-touch-to-labels","Adding a personal touch to labels",[15,5162,5163],{},"Customers increasingly expect personalization, and interactive label design delivers just that. Personalized labels can include the buyer’s name, regional information, or content that changes depending on when or where the product is scanned. For example, a seasonal campaign can feature holiday graphics, while a summer edition might showcase different visuals—all from the same base label.",[15,5165,5166],{},"This approach helps businesses connect with their audience on an emotional level. Labels are no longer just about product identification; they become carriers of a message, an experience, and a sense of personal touch that strengthens the relationship between brand and consumer.",[25,5168,5170],{"id":5169},"where-digital-link-fits-in","Where Digital Link fits in",[15,5172,5173,5174,5177],{},"Interactive labels don’t just need to be creative—they also need to be smart, compliant, and scalable. That’s where",[187,5175,5176],{"href":189}," Digital Link"," offers a unique advantage. By connecting labels to GS1 Digital Link QR codes, every scan opens a structured Digital Product Passport. This gives customers immediate access to information that is both brand-controlled and globally compliant.",[15,5179,5180,5181,5183,5184,5188],{},"Digital Link also makes interactivity with a ",[187,5182,1323],{"href":1322},". With Cleo, the firefly icon embedded into ",[187,5185,5187],{"href":5186},"\u002Fproduct\u002Fsmart-product-pages\u002F","Digital Product Passports",", users can start an AI-powered chat directly from the label. They can ask about ingredients, sustainability, or brand values and receive answers in real time. For businesses, this means every label can evolve into a digital assistant, combining creativity with trust and compliance.",[87,5190,5191],{},[753,5192,5193,5195],{},[756,5194],{},[90,5196],{"alt":5197,"height":605,"src":5198,"width":608},"Smartphone showing a Digital Product Passport after scanning a GS1 QR code on a label.","\u002Fimages\u002F2025\u002F09\u002FSmartphone-showing-a-Digital-Product-Passport-after-scanning-a-GS1-QR-code-on-a-label.png",[25,5200,5202],{"id":5201},"integrating-qr-codes-and-smart-content","Integrating QR codes and smart content",[15,5204,5205],{},"One of the most impactful features of interactive label design is the ability to integrate QR codes. These small, two-dimensional barcodes bridge the physical and digital worlds, giving customers direct access to optimized product content. Whether it’s a video tutorial, a loyalty program, or sustainability data, QR codes extend what labels can achieve without cluttering the design.",[15,5207,5208],{},"Modern QR codes also support error correction and can include logos or colors that match the brand. This means companies can maintain their visual identity while still offering a code that is easy to scan with any smartphone camera or tablet. For organizations, this represents both a practical and creative opportunity to elevate their labels.",[25,5210,5212],{"id":5211},"the-business-advantage-of-interactive-labels","The business advantage of interactive labels",[15,5214,5215],{},"Beyond creativity, interactive label design also provides measurable business benefits. Companies can track how many times a QR code is scanned, identify which markets show higher engagement, and tailor future campaigns accordingly. Each scan is a signal that helps brands optimize their messaging.",[15,5217,5218],{},"In addition, interactive labels support compliance by linking to accurate product information and certifications. They also reduce the need for excessive print content, allowing companies to save space on packaging while still giving customers the full story. For small businesses, this is a cost-saving way to match the professionalism of larger competitors.",[87,5220,5221],{},[753,5222,5223,5225],{},[756,5224],{},[90,5226],{"alt":5227,"height":605,"src":5228,"width":608},"Marketing team reviewing QR code analytics data in a modern office.","\u002Fimages\u002F2025\u002F09\u002FMarketing-team-reviewing-QR-code-analytics-data-in-a-modern-office.png",[25,5230,5232],{"id":5231},"what-comes-next-for-creatives","What comes next for creatives",[15,5234,5235],{},"The future of interactive label design will likely combine even more advanced features. AI-driven label creators may suggest optimized layouts, recommend colors that increase engagement, or automatically generate localized templates. Labels will continue to integrate multimedia content, making packaging a true entry point into brand storytelling.",[15,5237,5238,5239,5241],{},"For creatives, this shift means more freedom. Instead of being limited to static visuals, designers can craft experiences that adapt in real time. With solutions like ",[187,5240,190],{"href":189}," setting the standard for compliance and interactivity, brands can be confident their labels are ready for a connected future.",[25,5243,5245],{"id":5244},"how-can-businesses-start-designing-interactive-labels","How can businesses start designing interactive labels?",[15,5247,5248],{},"For businesses ready to embrace this evolution, the first step is adopting tools that make label creation easy. An online label maker offers an accessible starting point, letting teams create labels, customize templates, and upload brand assets without specialized training. Choosing solutions that support QR codes and digital integrations ensures labels can evolve alongside customer expectations.",[15,5250,5251],{},"The process is simpler than ever: start designing with a template, personalize the content, check the format, and print labels optimized for scanning. By experimenting with graphics, fonts, and layouts, businesses can unleash creativity and elevate their packaging into an interactive experience.",[87,5253,5254],{},[753,5255,5256,5258],{},[756,5257],{},[90,5259],{"alt":5260,"height":605,"src":5261,"width":608},"Small business owner designing a product label on a tablet.","\u002Fimages\u002F2025\u002F09\u002FSmall-business-owner-designing-a-product-label-on-a-tablet.png",[25,5263,5265],{"id":5264},"are-interactive-labels-the-new-standard","Are interactive labels the new standard?",[15,5267,5268],{},"As consumer behavior shifts and brands compete for attention, interactive label design is rapidly becoming the new normal. Labels are no longer just about compliance or shelf appeal—they are about creating connections. A well-designed interactive label can inform, engage, and even entertain, turning a simple purchase into a richer experience.",[15,5270,5271],{},"The question is no longer if businesses should adopt interactive labels, but how quickly they can start. For those who embrace this change, the reward is clear: stronger customer engagement, optimized campaigns, and labels that truly stand out in a crowded market.",{"title":321,"searchDepth":322,"depth":322,"links":5273},[5274,5275,5276,5277,5278,5279,5280,5281,5282,5283],{"id":5109,"depth":325,"text":5110},{"id":5129,"depth":325,"text":5130},{"id":5139,"depth":325,"text":5140},{"id":5159,"depth":325,"text":5160},{"id":5169,"depth":325,"text":5170},{"id":5201,"depth":325,"text":5202},{"id":5211,"depth":325,"text":5212},{"id":5231,"depth":325,"text":5232},{"id":5244,"depth":325,"text":5245},{"id":5264,"depth":325,"text":5265},"Discover how interactive label design blends creativity with Digital Link—QR codes, personalization, and conversations that elevate packaging.",{},"\u002Fimages\u002F2025\u002F09\u002FThe-rise-of-interactive-label-design.png","\u002Fnews\u002Finteractive-label-design","2025-09-26T10:19:07+02:00",{"title":5099,"description":5284},"\u002Fnews\u002Finteractive-label-design\u002F","news\u002Finteractive-label-design","2025-09-26T10:19:09+02:00","6wIJFWruy71zoMpEZlvt5Ub4Y2NBiqysZkwAgN3X61Q",{"id":5295,"title":5296,"author":7,"body":5297,"category":7,"description":5669,"extension":348,"heading":5670,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":5671,"navigation":351,"ogImage":5672,"path":5673,"publishedAt":5674,"sections":7,"seo":5675,"sourcePath":5676,"stem":5677,"updatedAt":5678,"videos":7,"__hash__":5679},"pages\u002Fnews\u002Fwhat-is-conversational-packaging.md","What is conversational packaging and why it matters",{"type":9,"value":5298,"toc":5658},[5299],[12,5300,5301,5309,5315,5319,5329,5332,5342,5346,5352,5378,5382,5385,5411,5414,5424,5428,5435,5464,5467,5471,5478,5510,5513,5523,5527,5530,5556,5559,5563,5566,5598,5601,5605,5608,5634,5637,5647,5649,5655],{},[15,5302,5303,5304,5308],{},"In today’s crowded markets, every pack, label, and container fights for attention on the shelf. Brands not only need eye-catching packaging design, they also need packaging capable of delivering clarity, compliance, and meaningful dialogue. That’s where the concept of ",[52,5305,5306],{},[187,5307,1323],{"href":1322}," comes in. Far from being a futuristic idea, it is already here: packaging that can speak, respond, and guide customers through a simple QR code scan.",[15,5310,4044,5311,5314],{},[52,5312,5313],{},"what is conversational packaging",", how it works, the benefits it offers to both business and consumer, and why Digital Link’s Cleo AI assistant is a leading example of how technology is reshaping product messaging and packaging development.",[25,5316,5318],{"id":5317},"what-is-conversational-packaging","What is conversational packaging?",[15,5320,5321,5322,5325,5326,5328],{},"Conversational packaging is a new approach to ",[52,5323,5324],{},"packaging design"," where a product is no longer a silent object but a responsive medium. By scanning a ",[52,5327,1778],{}," on the label, a consumer can open a real-time dialogue with the brand. Instead of just reading health claims, usage instructions, or sustainability references, they can ask direct questions and receive brand-approved answers in different languages.",[15,5330,5331],{},"Digital Link’s Cleo makes this process possible. A customer who scans the packaging is not redirected to a generic landing page but to a smart product page capable of conversation. Cleo draws from structured product data, regulatory information, and brand expertise to convey accurate, relevant, and compliant messages. In the same way a customer service agent might respond to questions, the pack itself becomes a human-like assistant.",[87,5333,5334],{},[753,5335,5336,5338],{},[756,5337],{},[90,5339],{"alt":5340,"height":605,"src":5341,"width":608},"Food packaging with QR code being scanned in a kitchen.","\u002Fimages\u002F2025\u002F09\u002FFood-packaging-with-QR-code-being-scanned-in-a-kitchen.png",[25,5343,5345],{"id":5344},"why-brands-should-create-packaging-that-speaks","Why brands should create packaging that speaks",[15,5347,5348,5349,319],{},"The benefits of conversational packaging extend beyond novelty. They directly impact ",[52,5350,5351],{},"brand loyalty, consumer trust, and communication clarity",[2061,5353,5354,5360,5366,5372],{},[49,5355,5356,5359],{},[52,5357,5358],{},"Trust through transparency:"," In industries such as food or pharma, customers expect clear health claims and verified answers about ingredients, allergens, and sustainability. Conversational packaging ensures every answer is consistent and compliant with regulatory requirements.",[49,5361,5362,5365],{},[52,5363,5364],{},"Reduced risk of non-compliance:"," By linking Cleo to official product data, brands can achieve packaging compliance and mitigate risks of incorrect claims or outdated labels.",[49,5367,5368,5371],{},[52,5369,5370],{},"Enhanced product messaging:"," Each interaction becomes a way to reinforce the brand story, present benefits, and highlight values such as sustainability or innovation.",[49,5373,5374,5377],{},[52,5375,5376],{},"Improved consumer service:"," Instead of contacting support, a person can simply scan and get answers about function, care, storage, or usage. This reduces costs while increasing satisfaction.",[25,5379,5381],{"id":5380},"examples-of-conversational-packaging-in-action","Examples of conversational packaging in action",[15,5383,5384],{},"To better describe the concept, imagine these instances:",[2061,5386,5387,5393,5399,5405],{},[49,5388,5389,5392],{},[52,5390,5391],{},"Food packaging:"," A consumer scans a soup container and asks, “Does this contain allergens?” Cleo responds instantly, protecting the customer and enhancing confidence. The brand, in turn, maintains control over accurate communication.",[49,5394,5395,5398],{},[52,5396,5397],{},"Beauty products:"," A shopper scans a face cream and asks if it is safe during pregnancy. Cleo provides guidance, references sustainability aspects, and even suggests complementary products.",[49,5400,5401,5404],{},[52,5402,5403],{},"Fashion labels:"," Someone scanning a garment’s label can ask about washing instructions or fabric sustainability, helping reduce returns and strengthen brand loyalty.",[49,5406,5407,5410],{},[52,5408,5409],{},"Electronics packaging:"," A buyer scans the box of an appliance and receives clear setup steps, warranty details, and safety guidelines — reducing errors and costly support calls.",[15,5412,5413],{},"Each example shows how packaging is no longer just print on paper but a conversation channel where brands and customers exchange information.",[87,5415,5416],{},[753,5417,5418,5420],{},[756,5419],{},[90,5421],{"alt":5422,"height":605,"src":5423,"width":608},"Consumer checking product details on phone after scanning.","\u002Fimages\u002F2025\u002F09\u002FConsumer-checking-product-details-on-phone-after-scanning.png",[25,5425,5427],{"id":5426},"how-conversational-packaging-works","How conversational packaging works",[15,5429,5430,5431,5434],{},"The process combines ",[52,5432,5433],{},"technology, structure, and design",":",[46,5436,5437,5443,5452,5458],{},[49,5438,5439,5442],{},[52,5440,5441],{},"QR code integration:"," A GS1 Digital Link QR code is printed on the packaging.",[49,5444,5445,5448,5449,5451],{},[52,5446,5447],{},"Data preparation:"," The brand uploads product data, safety information, labels, and claims into the ",[187,5450,190],{"href":189}," system.",[49,5453,5454,5457],{},[52,5455,5456],{},"AI dialogue:"," Cleo transforms this structured knowledge into natural conversation.",[49,5459,5460,5463],{},[52,5461,5462],{},"Consumer access:"," The customer scans, asks, and receives an answer in their own language.",[15,5465,5466],{},"This creates a simple but powerful flow: packaging → scan → conversation → purchase decision.",[25,5468,5470],{"id":5469},"benefits-for-brands-and-customers","Benefits for brands and customers",[15,5472,5473,5474,5477],{},"Conversational packaging helps brands ",[52,5475,5476],{},"realize multiple benefits"," at once:",[2061,5479,5480,5486,5492,5498,5504],{},[49,5481,5482,5485],{},[52,5483,5484],{},"Compliance readiness:"," Regulatory bodies demand accurate communication. Cleo ensures that what is displayed matches approved product information.",[49,5487,5488,5491],{},[52,5489,5490],{},"Consumer engagement:"," Each scan is a chance to engage, promote loyalty programs, or highlight sustainability features.",[49,5493,5494,5497],{},[52,5495,5496],{},"Knowledge insights:"," Brands can analyze what customers ask, gaining data-driven insights into consumer behavior and improving packaging design.",[49,5499,5500,5503],{},[52,5501,5502],{},"Cost savings:"," Automating repetitive questions reduces the burden on human teams while maintaining service quality.",[49,5505,5506,5509],{},[52,5507,5508],{},"Differentiation:"," On the shelf, packaging that speaks stands out and signals innovation.",[15,5511,5512],{},"For customers, the benefits are equally strong: access to clarity, trusted answers, and the ability to converse with a product in real time.",[87,5514,5515],{},[753,5516,5517,5519],{},[756,5518],{},[90,5520],{"alt":5521,"height":605,"src":5522,"width":608},"Family scanning a snack package with QR code in kitchen","\u002Fimages\u002F2025\u002F09\u002FFamily-scanning-a-snack-package-with-QR-code-in-kitchen.png",[25,5524,5526],{"id":5525},"challenges-and-considerations","Challenges and considerations",[15,5528,5529],{},"Of course, creating conversational packaging requires careful planning:",[2061,5531,5532,5538,5544,5550],{},[49,5533,5534,5537],{},[52,5535,5536],{},"Accuracy:"," Outdated or incomplete data weakens trust.",[49,5539,5540,5543],{},[52,5541,5542],{},"Regulation:"," Health claims and sensitive product information must follow strict legal standards.",[49,5545,5546,5549],{},[52,5547,5548],{},"Multilingual needs:"," Supporting different languages is essential in global markets.",[49,5551,5552,5555],{},[52,5553,5554],{},"Privacy:"," Collecting data about questions must respect GDPR and similar frameworks.",[15,5557,5558],{},"When these aspects are addressed, the packaging not only conveys messages but also protects the brand reputation.",[25,5560,5562],{"id":5561},"how-to-integrate-conversational-packaging-into-your-strategy","How to integrate conversational packaging into your strategy",[15,5564,5565],{},"For businesses considering this concept, here is a practical approach:",[2061,5567,5568,5574,5580,5586,5592],{},[49,5569,5570,5573],{},[52,5571,5572],{},"Audit product data:"," Identify missing or inconsistent information.",[49,5575,5576,5579],{},[52,5577,5578],{},"Define use cases:"," Recognize the questions customers most often ask.",[49,5581,5582,5585],{},[52,5583,5584],{},"Design conversational flows:"," Plan responses that are direct, human, and helpful.",[49,5587,5588,5591],{},[52,5589,5590],{},"Test in context:"," Pilot with selected SKUs and gather consumer feedback.",[49,5593,5594,5597],{},[52,5595,5596],{},"Promote the feature:"," Communicate clearly on the pack: “Scan this QR code to ask me anything.”",[15,5599,5600],{},"With the right tools, brands can move from static labels to packaging that actively supports sales, builds loyalty, and communicates values.",[25,5602,5604],{"id":5603},"the-future-of-packaging-as-dialogue","The future of packaging as dialogue",[15,5606,5607],{},"Looking ahead, conversational packaging will continue to evolve:",[2061,5609,5610,5616,5622,5628],{},[49,5611,5612,5615],{},[52,5613,5614],{},"Personalized experiences:"," Remembering past interactions to tailor advice.",[49,5617,5618,5621],{},[52,5619,5620],{},"Visual responses:"," Using AR or video to demonstrate functions.",[49,5623,5624,5627],{},[52,5625,5626],{},"Integration with loyalty programs:"," Rewarding engagement with instant offers.",[49,5629,5630,5633],{},[52,5631,5632],{},"Sustainability storytelling:"," Showing how a pack protects the planet and fits into circular economy practices.",[15,5635,5636],{},"These aspects reinforce the idea that packaging is not just about containing a product but about conveying a story and engaging in dialogue.",[87,5638,5639],{},[753,5640,5641,5643],{},[756,5642],{},[90,5644],{"alt":5645,"height":605,"src":5646,"width":608},"Person scanning clothing tag with QR code in store","\u002Fimages\u002F2025\u002F09\u002FPerson-scanning-clothing-tag-with-QR-code-in-store.png",[25,5648,2375],{"id":2374},[15,5650,5055,5651,5654],{},[52,5652,5653],{},"what is conversational packaging?"," It is packaging capable of answering, guiding, and creating meaningful exchanges between brands and consumers. By combining QR code technology, structured data, and AI tools like Cleo, brands can achieve packaging that not only complies with regulations but also enhances communication, maintains trust, and drives business benefits.",[15,5656,5657],{},"In the end, the key is to recognize packaging as more than print and display. It is a medium for conversation, a space where customers can access knowledge, ask questions, and receive clear, direct answers. For brands, this process enhances loyalty, protects reputation, and unlocks a future where every pack is part of the dialogue.",{"title":321,"searchDepth":322,"depth":322,"links":5659},[5660,5661,5662,5663,5664,5665,5666,5667,5668],{"id":5317,"depth":325,"text":5318},{"id":5344,"depth":325,"text":5345},{"id":5380,"depth":325,"text":5381},{"id":5426,"depth":325,"text":5427},{"id":5469,"depth":325,"text":5470},{"id":5525,"depth":325,"text":5526},{"id":5561,"depth":325,"text":5562},{"id":5603,"depth":325,"text":5604},{"id":2374,"depth":325,"text":2375},"Discover what is conversational packaging, how QR codes and AI transform product messaging, and how it boosts loyalty and compliance.","What is conversational packaging: Transforming communication between brands and consumers",{},"\u002Fimages\u002F2025\u002F09\u002FWhat-is-conversational-packaging.png","\u002Fnews\u002Fwhat-is-conversational-packaging","2025-09-25T15:26:31+02:00",{"title":5296,"description":5669},"\u002Fnews\u002Fwhat-is-conversational-packaging\u002F","news\u002Fwhat-is-conversational-packaging","2025-09-25T15:26:33+02:00","r-u4mKhfPd8ctKerwi5vcoI5bMRhA8J4NtNUax7ycc4",{"id":5681,"title":5682,"author":7,"body":5683,"category":7,"description":6027,"extension":348,"heading":6028,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":6029,"navigation":351,"ogImage":6030,"path":6031,"publishedAt":6032,"sections":7,"seo":6033,"sourcePath":6034,"stem":6035,"updatedAt":6036,"videos":7,"__hash__":6037},"pages\u002Fnews\u002Fai-for-regulatory-packaging.md","AI for regulatory packaging compliance made simple",{"type":9,"value":5684,"toc":5996},[5685],[12,5686,5687,5691,5694,5697,5704,5713,5717,5720,5724,5727,5731,5734,5743,5747,5750,5754,5757,5761,5768,5771,5775,5778,5782,5785,5789,5792,5795,5798,5807,5811,5823,5827,5830,5834,5837,5841,5844,5848,5851,5855,5858,5862,5865,5869,5872,5876,5879,5889,5893,5896,5900,5903,5928,5931,5935,5938,5963,5972,5976,5979,5982,5984,5990,5993],{},[25,5688,5690],{"id":5689},"why-ai-for-regulatory-packaging-matters-now","Why AI for regulatory packaging matters now",[15,5692,5693],{},"Regulatory compliance in packaging is no longer just a box-ticking exercise. Across industries, from consumer goods to the pharma industry and life sciences, packaging has become the frontline for safety, transparency, and trust. Regulations change constantly, vary across multiple regions, and affect everything from allergen information and sustainability claims to traceability and product recalls.",[15,5695,5696],{},"Traditionally, packaging compliance has relied on manual checks, printed labels, and fragmented approval processes. This approach is time consuming, error prone, and expensive. Incorrect claims, label compliance failures, or outdated warnings can expose brand owners to costly errors, non compliance penalties, and serious reputational harm.",[15,5698,5699,5700,5703],{},"Artificial intelligence (AI) is changing that. With ",[187,5701,5702],{"href":2156},"AI for regulatory packaging",", companies can streamline packaging development, automate quality control, and ensure compliance with evolving regulatory requirements. Instead of reacting to problems, brands can take a proactive approach — mitigating compliance risks before they escalate and using packaging itself as a channel for communication.",[87,5705,5706],{},[753,5707,5708,5710],{},[756,5709],{},[90,5711],{"alt":5690,"height":605,"src":5712,"width":608},"\u002Fimages\u002F2025\u002F09\u002FWhy-AI-for-regulatory-packaging-matters-now.png",[25,5714,5716],{"id":5715},"the-complexity-of-modern-packaging-compliance","The complexity of modern packaging compliance",[15,5718,5719],{},"The packaging industry faces increasing regulatory pressure. Some of the main drivers include:",[79,5721,5723],{"id":5722},"regulatory-changes-across-multiple-regions","Regulatory changes across multiple regions",[15,5725,5726],{},"What regulators require in Europe often differs from the U.S., Asia, or Latin America. Packaging and labeling laws around sustainability, allergen info, safety warnings, and environmental claims are inconsistent. New regulations emerge frequently, demanding constant updates.",[79,5728,5730],{"id":5729},"expanding-data-requirements","Expanding data requirements",[15,5732,5733],{},"Regulatory bodies now expect vast amounts of structured product information: ingredient sourcing, life cycle data, certifications, disposal instructions, and traceability details. Managing this across packaging designs and different markets without AI systems is nearly impossible.",[87,5735,5736],{},[753,5737,5738,5740],{},[756,5739],{},[90,5741],{"alt":5716,"height":605,"src":5742,"width":608},"\u002Fimages\u002F2025\u002F09\u002FThe-complexity-of-modern-packaging-compliance.png",[79,5744,5746],{"id":5745},"operational-inefficiencies","Operational inefficiencies",[15,5748,5749],{},"Maintaining different label versions, translations, and market-specific disclosures slows packaging development and increases error rates. Manual checks and static labels cannot keep up with regulatory updates.",[79,5751,5753],{"id":5752},"growing-compliance-risks","Growing compliance risks",[15,5755,5756],{},"From allergen mislabeling to incorrect claims about sustainability, quality issues can lead to product recalls, financial penalties, and long-term damage to consumer trust and brand reputation.",[25,5758,5760],{"id":5759},"how-ai-transforms-packaging-and-labeling","How AI transforms packaging and labeling",[15,5762,5763,5764,5767],{},"AI-powered solutions like Digital Link’s Cleo represent a new category of ",[52,5765,5766],{},"AI driven regulatory intelligence",". By combining GS1-compliant QR codes with AI technology, packaging becomes dynamic — able to provide real time data, respond to consumer behavior, and ensure compliance without reprinting physical labels.",[15,5769,5770],{},"Key capabilities include:",[79,5772,5774],{"id":5773},"automated-compliance-checks","Automated compliance checks",[15,5776,5777],{},"AI systems use advanced algorithms and machine learning to cross-reference packaging content against regulatory standards. This reduces reliance on manual checks and lowers the risk of non compliance.",[79,5779,5781],{"id":5780},"real-time-data-and-updates","Real-time data and updates",[15,5783,5784],{},"When regulatory changes occur — for example, new allergen information or sustainability disclosures — product data can be updated instantly. Consumers scanning a QR code see the latest approved content, avoiding costly reprints and approval process delays.",[79,5786,5788],{"id":5787},"multi-language-and-localization","Multi-language and localization",[15,5790,5791],{},"AI tools can seamlessly integrate translations and regulatory variants across different markets. This increases accuracy while reducing the burden of packaging operations for companies selling in multiple regions.",[79,5793,4954],{"id":5794},"data-driven-insights",[15,5796,5797],{},"By analyzing historical data and consumer interactions, AI applications can identify common queries, predict potential quality issues, and flag compliance risks before they become liabilities.",[87,5799,5800],{},[753,5801,5802,5804],{},[756,5803],{},[90,5805],{"alt":5760,"height":605,"src":5806,"width":608},"\u002Fimages\u002F2025\u002F09\u002FHow-AI-transforms-packaging-and-labeling.png",[25,5808,5810],{"id":5809},"cleo-the-ai-powered-assistant-for-regulatory-compliance","Cleo: The AI-powered assistant for regulatory compliance",[15,5812,5813,5814,5817,5818,5822],{},"Digital Link’s Cleo is an ",[52,5815,5816],{},"AI powered"," assistant built directly into product packaging via QR codes. It represents the next step in ",[52,5819,5820],{},[187,5821,1323],{"href":1322},", ensuring regulatory compliance while also improving consumer engagement.",[79,5824,5826],{"id":5825},"verified-brand-approved-data","Verified, brand-approved data",[15,5828,5829],{},"Cleo only pulls from structured product content uploaded by the brand — ingredient lists, safety data sheets, certifications, regulatory claims — ensuring accuracy and reducing error rates.",[79,5831,5833],{"id":5832},"ai-driven-conversations","AI driven conversations",[15,5835,5836],{},"When consumers scan a package, Cleo answers questions in real time: “Does this product contain allergens?” “Is it safe during pregnancy?” “What is the recycling process in my city?” This level of transparency boosts consumer trust and customer satisfaction.",[79,5838,5840],{"id":5839},"auditability-and-traceability","Auditability and traceability",[15,5842,5843],{},"Every answer provided by Cleo is logged, creating a transparent record for compliance checks and packaging quality control audits. This protects companies during investigations by regulatory bodies.",[79,5845,5847],{"id":5846},"cost-savings-and-efficiency","Cost savings and efficiency",[15,5849,5850],{},"By automating repetitive consumer queries and regulatory information requests, brands save on support costs, avoid costly errors, and reduce risk of product recalls.",[25,5852,5854],{"id":5853},"applications-across-industries","Applications across industries",[15,5856,5857],{},"AI for regulatory packaging can be applied across the entire packaging industry. Some examples include:",[79,5859,5861],{"id":5860},"food-and-beverage","Food and beverage",[15,5863,5864],{},"Allergen info is a leading compliance challenge. With Cleo, consumers can confirm allergen information instantly, ensuring compliance and reducing liability. Quality issues like incorrect claims on nutrition tables can be corrected dynamically.",[79,5866,5868],{"id":5867},"pharma-industry-and-life-sciences","Pharma industry and life sciences",[15,5870,5871],{},"In pharmaceuticals and supplements, compliance is mission critical. Cleo delivers regulatory intelligence by clarifying dosage, contraindications, and expiry dates. AI systems also support packaging quality by reducing mislabeling errors that can lead to recalls.",[79,5873,5875],{"id":5874},"cosmetics-and-personal-care","Cosmetics and personal care",[15,5877,5878],{},"Consumer trust depends on transparency. Cleo ensures compliance with regulatory requirements on safety disclosures, ingredient sourcing, and sustainability claims, while also reinforcing brand reputation.",[87,5880,5881],{},[753,5882,5883,5885],{},[756,5884],{},[90,5886],{"alt":5887,"height":605,"src":5888,"width":608},"Cleo, The AI-powered assistant for regulatory compliance","\u002Fimages\u002F2025\u002F09\u002FCleo-The-AI-powered-assistant-for-regulatory-compliance.png",[79,5890,5892],{"id":5891},"consumer-goods-and-household-products","Consumer goods and household products",[15,5894,5895],{},"From cleaners to apparel, packaging and labeling must meet different market requirements. AI solutions help mitigate compliance risks, provide region-specific recycling info, and ensure product quality standards are met.",[25,5897,5899],{"id":5898},"ai-driven-quality-control-and-risk-management","AI-driven quality control and risk management",[15,5901,5902],{},"AI doesn’t just manage compliance — it actively strengthens packaging quality.",[2061,5904,5905,5911,5917,5923],{},[49,5906,5907,5910],{},[52,5908,5909],{},"Predictive analytics"," can detect quality issues early, using historical data and real time data.",[49,5912,5913,5916],{},[52,5914,5915],{},"Automated workflows"," reduce approval process bottlenecks.",[49,5918,5919,5922],{},[52,5920,5921],{},"Integrated software and hardware solutions"," streamline packaging operations from design to labeling.",[49,5924,5925,5927],{},[52,5926,3673],{}," support packaging development for limited editions and multi-market launches, ensuring accuracy and speed to market.",[15,5929,5930],{},"By leveraging AI, companies can reduce risk, protect brand reputation, and meet compliance standards more effectively.",[25,5932,5934],{"id":5933},"turning-compliance-into-competitive-advantage","Turning compliance into competitive advantage",[15,5936,5937],{},"AI for regulatory packaging is more than a defensive move. For leading providers and global leaders in the packaging industry, it’s a way to build consumer trust and differentiate in competitive markets.",[2061,5939,5940,5946,5951,5957],{},[49,5941,5942,5945],{},[52,5943,5944],{},"Proactive approach to compliance"," shows regulators and consumers that the brand is serious about safety and transparency.",[49,5947,5948,5950],{},[52,5949,5847],{}," mean packaging development cycles shorten, helping products reach the market faster.",[49,5952,5953,5956],{},[52,5954,5955],{},"Consumer trust and satisfaction"," grow when information is accurate, accessible, and easy to understand.",[49,5958,5959,5962],{},[52,5960,5961],{},"Brand reputation"," benefits from transparency, reducing backlash from incorrect claims or greenwashing accusations.",[87,5964,5965],{},[753,5966,5967,5969],{},[756,5968],{},[90,5970],{"alt":5934,"height":605,"src":5971,"width":608},"\u002Fimages\u002F2025\u002F09\u002FTurning-compliance-into-competitive-advantage.png",[25,5973,5975],{"id":5974},"the-future-of-ai-powered-regulatory-intelligence","The future of AI-powered regulatory intelligence",[15,5977,5978],{},"As regulations expand and compliance risks grow, AI driven solutions will become the norm in packaging and labeling. Regulatory intelligence will increasingly rely on artificial intelligence, predictive analytics, and automated workflows to handle vast amounts of data.",[15,5980,5981],{},"Brand owners who adopt AI technology now can seamlessly integrate compliance into their packaging operations, reduce error rates, and future-proof against regulatory changes. With consumer behavior shifting toward transparency and accountability, this is not just about avoiding non compliance — it’s about creating smarter packaging that communicates, complies, and builds lasting trust.",[25,5983,2375],{"id":2374},[15,5985,5986,5987,5989],{},"AI for regulatory packaging is reshaping how companies ensure compliance, protect brand reputation, and engage consumers. By combining ",[52,5988,5816],{}," regulatory intelligence with dynamic QR codes, packaging becomes more than a label — it becomes a trusted source of real time data.",[15,5991,5992],{},"For companies across multiple regions and different markets, AI solutions like Digital Link’s Cleo streamline packaging development, mitigate compliance risks, and improve packaging quality control. The result is reduced risk, cost savings, increased accuracy, and stronger consumer trust.",[15,5994,5995],{},"The packaging industry is at a turning point: with AI applications, regulatory compliance can finally move from being a burden to becoming a strategic advantage.",{"title":321,"searchDepth":322,"depth":322,"links":5997},[5998,5999,6005,6011,6017,6023,6024,6025,6026],{"id":5689,"depth":325,"text":5690},{"id":5715,"depth":325,"text":5716,"children":6000},[6001,6002,6003,6004],{"id":5722,"depth":322,"text":5723},{"id":5729,"depth":322,"text":5730},{"id":5745,"depth":322,"text":5746},{"id":5752,"depth":322,"text":5753},{"id":5759,"depth":325,"text":5760,"children":6006},[6007,6008,6009,6010],{"id":5773,"depth":322,"text":5774},{"id":5780,"depth":322,"text":5781},{"id":5787,"depth":322,"text":5788},{"id":5794,"depth":322,"text":4954},{"id":5809,"depth":325,"text":5810,"children":6012},[6013,6014,6015,6016],{"id":5825,"depth":322,"text":5826},{"id":5832,"depth":322,"text":5833},{"id":5839,"depth":322,"text":5840},{"id":5846,"depth":322,"text":5847},{"id":5853,"depth":325,"text":5854,"children":6018},[6019,6020,6021,6022],{"id":5860,"depth":322,"text":5861},{"id":5867,"depth":322,"text":5868},{"id":5874,"depth":322,"text":5875},{"id":5891,"depth":322,"text":5892},{"id":5898,"depth":325,"text":5899},{"id":5933,"depth":325,"text":5934},{"id":5974,"depth":325,"text":5975},{"id":2374,"depth":325,"text":2375},"Discover how AI for regulatory packaging streamlines compliance, reduces risk, and builds consumer trust with smart QR codes and real-time data.","AI for regulatory packaging: How to comply and communicate at the same time",{},"\u002Fimages\u002F2025\u002F09\u002FAI-for-regulatory-packaging.png","\u002Fnews\u002Fai-for-regulatory-packaging","2025-09-25T14:27:28+02:00",{"title":5682,"description":6027},"\u002Fnews\u002Fai-for-regulatory-packaging\u002F","news\u002Fai-for-regulatory-packaging","2025-09-25T14:27:30+02:00","3bK6rMhD0s73Ribi38moxqw9DzJozvl0tcFKXtOEnDI",{"id":6039,"title":6040,"author":7,"body":6041,"category":7,"description":6096,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":6097,"navigation":351,"ogImage":6098,"path":6099,"publishedAt":6100,"sections":7,"seo":6101,"sourcePath":6102,"stem":6103,"updatedAt":6104,"videos":7,"__hash__":6105},"pages\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai.md","Unlocking the future of retail with next-gen barcodes and AI",{"type":9,"value":6042,"toc":6094},[6043],[12,6044,6045,6048,6055,6060,6067,6073,6076,6081],{},[15,6046,6047],{},"Retail is evolving faster than ever. Shoppers expect instant access to accurate information, personalized offers, and proof of a brand’s values, all at the shelf. At the same time, retailers need packaging that meets new compliance rules, simplifies operations, and creates stronger engagement.",[15,6049,6050,6051,6054],{},"That’s where ",[52,6052,6053],{},"GS1 Digital Link powered 2D barcodes"," come in. With a single code, retailers can meet compliance requirements, enable seamless POS integration, and open a direct digital channel to every shopper. Instead of static labels, packaging becomes dynamic, always up-to-date, and tailored to each market.",[15,6056,6057,6058,319],{},"But the biggest shift is just beginning: ",[52,6059,1323],{},[87,6061,6062],{},[90,6063],{"alt":1358,"height":6064,"src":6065,"title":6066,"width":96},542,"\u002Fimages\u002F2025\u002F09\u002FConversational-packaging-1024x542.webp","Unlocking the future of retail with next-gen barcodes and AI 1",[15,6068,1442,6069,6072],{},[52,6070,6071],{},"Digital Link’s new AI-powered assistant, Cleo",", products can now “speak” directly with consumers. Scan a next-gen barcode, and Cleo provides instant answers drawn from brand-approved information: how to use cream, the origin of a wine, or a product’s recycling instructions. The interaction is personalized, interactive, and always on-brand, helping retailers build trust and deepen shopper loyalty.",[15,6074,6075],{},"For retailers, the value goes beyond engagement. Every scan generates insights into shopper behavior: what questions are asked, which products get the most attention, and how customers interact post-purchase. This turns packaging into both a marketing channel and a data-driven decision tool.",[15,6077,6078],{},[52,6079,6080],{},"Retail is no longer just about the shelf. It’s about conversations that continue long after checkout.",[15,6082,6083,6084,6089,6090],{},"You can ",[187,6085,6088],{"href":6086,"rel":6087,"target":317},"https:\u002F\u002Fqr.thenatureofthings.ie\u002F01\u002F05391533910047",[315,316],"try Cleo by yourself"," and learn more about conversational packaging and next-gen QR codes at",[187,6091,6093],{"href":6092},"\u002F?utm_source=gs1-au&utm_medium=newsletter&utm_campaign=202510&utm_term=retail"," digital-link.com",{"title":321,"searchDepth":322,"depth":322,"links":6095},[],"How GS1 Digital Link and conversational packaging are reshaping the shopper experience, driving the future of retail with next-gen barcodes and AI.",{},"\u002Fimages\u002F2025\u002F09\u002FThe-future-of-conversational-packaging-1024x619.webp","\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai","2025-09-25T09:47:03+02:00",{"title":6040,"description":6096},"\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai\u002F","news\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai","2025-10-10T15:30:37+02:00","jzr4L8QUUxiKamCc2Yb7l2D-n-H7ss060_Yl4Nke5tI",{"id":6107,"title":6108,"author":7,"body":6109,"category":7,"description":6369,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":6370,"navigation":351,"ogImage":6371,"path":6372,"publishedAt":6373,"sections":7,"seo":6374,"sourcePath":6375,"stem":6376,"updatedAt":6377,"videos":6378,"__hash__":6382},"pages\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025.md","Digital Link at Labelexpo Europe 2025: Packaging & AI",{"type":9,"value":6110,"toc":6359},[6111],[12,6112,6113,6132,6134,6138,6144,6152,6158,6162,6169,6172,6191,6198,6202,6211,6222,6228,6232,6238,6276,6283,6287,6293,6298,6304,6308,6314,6320,6324,6327,6330,6337,6341,6344,6347],{},[15,6114,6115,6116,6119,6120,6123,6124,6127,6128,6131],{},"On ",[52,6117,6118],{},"18 September 2025",", at ",[52,6121,6122],{},"The Pulse, Fira Gran Via in Barcelona",", Digital Link’s Co-founder & CEO ",[187,6125,2020],{"href":2018,"rel":6126},[316]," took the stage to deliver one of the most anticipated sessions of the event. Her talk, titled ",[52,6129,6130],{},"Connecting brands & consumers",", showed how connected packaging is moving beyond compliance to become a direct, conversational bridge between people and products.",[87,6133],{},[25,6135,6137],{"id":6136},"an-industry-leader-setting-the-pace","An industry leader setting the pace",[15,6139,6140,6141,319],{},"Paula Rivero has long been recognized as one of the leading voices shaping the future of connected packaging. With years of experience driving innovation in the field, she has helped redefine packaging from a static container of information into a ",[52,6142,6143],{},"dynamic channel of communication",[15,6145,2455,6146,6151],{},[187,6147,6150],{"href":6148,"rel":6149,"target":317},"https:\u002F\u002Fwww.labelexpo-europe.com\u002F",[315,316],"Labelexpo Europe 2025",", she continued this trajectory with a session that was both insightful and surprising. Attendees walked away with a clear sense of how packaging is being reimagined in a digital-first world.",[87,6153,6154],{},[90,6155],{"alt":6137,"height":605,"src":6156,"title":6157,"width":608},"\u002Fimages\u002F2025\u002F09\u002FAn-industry-leader-setting-the-pace-2.webp","Connecting brands & consumers through connected products. Digital Link at Labelexpo Europe 2025 1",[25,6159,6161],{"id":6160},"packaging-as-a-communication-tool","Packaging as a communication tool",[15,6163,6164,6165,6168],{},"Paula emphasized that in today’s economy, packaging is no longer limited to carrying nutrition facts or regulatory details. Instead, it has become a ",[52,6166,6167],{},"living, interactive platform"," capable of building trust, loyalty, and deeper consumer relationships.",[15,6170,6171],{},"Her presentation highlighted two driving forces behind this transformation:",[2061,6173,6174,6182],{},[49,6175,1861,6176,6179,6180],{},[52,6177,6178],{},"next-generation QR codes",", which unify compliance, marketing, and traceability in one standard.",[564,6181],{},[49,6183,6184,6185,6188,6189],{},"The growing expectation from consumers for ",[52,6186,6187],{},"instant, accessible answers"," that integrate seamlessly into their daily routines.",[564,6190],{},[15,6192,6193,6194,6197],{},"By embracing these trends, brands can transform packaging into a ",[52,6195,6196],{},"gateway to connection",", not just compliance.",[25,6199,6201],{"id":6200},"the-reveal-products-that-respond-to-questions","The reveal: products that respond to questions",[15,6203,6204,6205,1368,6207,6210],{},"The highlight of Paula’s talk was the unveiling of ",[52,6206,2040],{},[52,6208,6209],{},"Digital Link’s new AI-powered assistant for packaging",".This groundbreaking feature enables consumers to ask questions directly to a product after scanning its QR code — and get instant, accurate answers.",[15,6212,6213,6214,6217,6218,6221],{},"She illustrated this with live examples. In one case, a shopper scanned a clothing tag and asked: ",[308,6215,6216],{},"“How should I wash this fabric to keep it in good condition?”"," The product, powered by Cleo, immediately provided tailored care instructions. In another, a consumer scanned a food label and asked: ",[308,6219,6220],{},"“Does this dish contain ingredients unsuitable for children under three?”"," The product delivered an instant, reliable response.",[15,6223,6224,6225,319],{},"This feature marked a turning point. It showed how packaging could move from being a passive information carrier to becoming an ",[52,6226,6227],{},"active conversational channel",[25,6229,6231],{"id":6230},"what-this-means-for-brands","What this means for brands",[15,6233,6234,6235,6237],{},"The implications for businesses were clear. By embedding ",[52,6236,2040],{}," into packaging, brands can:",[2061,6239,6240,6249,6258,6267],{},[49,6241,6242,6243,6246,6247],{},"Build ",[52,6244,6245],{},"consumer trust"," by offering accurate, real-time answers at the point of need.",[564,6248],{},[49,6250,6251,6252,6255,6256],{},"Strengthen ",[52,6253,6254],{},"loyalty"," through personalized, useful interactions.",[564,6257],{},[49,6259,6260,6261,6264,6265],{},"Lower ",[52,6262,6263],{},"support costs"," by automating frequent queries without compromising quality.",[564,6266],{},[49,6268,6269,6270,6273,6274],{},"Gain ",[52,6271,6272],{},"insights"," into customer behavior by tracking the questions people ask most often.",[564,6275],{},[15,6277,6278,6279,6282],{},"In Paula’s words, packaging has become an ",[52,6280,6281],{},"ambassador","—not just a label, but a voice that represents the brand.",[25,6284,6286],{"id":6285},"from-regulation-to-innovation","From regulation to innovation",[15,6288,6289,6290,319],{},"While many companies initially viewed GS1 Digital Link as a compliance requirement, Paula reframed it as a powerful opportunity. She demonstrated how the same QR code that ensures regulatory alignment can also host ",[52,6291,6292],{},"product passports, marketing campaigns, personalized engagement, and now AI-driven conversations through Cleo",[15,6294,6295,6296,319],{},"By looking beyond minimum compliance, brands can turn a global mandate into a ",[52,6297,3411],{},[87,6299,6300],{},[90,6301],{"alt":6286,"height":605,"src":6302,"title":6303,"width":608},"\u002Fimages\u002F2025\u002F09\u002FFrom-regulation-to-innovation-2.webp","Connecting brands & consumers through connected products. Digital Link at Labelexpo Europe 2025 2",[25,6305,6307],{"id":6306},"a-session-that-stood-out","A session that stood out",[15,6309,6310,6311,6313],{},"The session ",[52,6312,6130],{}," was not simply another product update. It offered a compelling vision of the future of connected products. Paula’s combination of industry expertise, bold storytelling, and live demonstrations made it one of the standout moments of Labelexpo Europe 2025.",[15,6315,6316,6317,6319],{},"The audience saw firsthand how a QR code, combined with ",[52,6318,2040],{},", could become a two-way communication channel, capable of transforming everyday interactions with products.",[25,6321,6323],{"id":6322},"the-future-of-connected-packaging","The future of connected packaging",[15,6325,6326],{},"As more aspects of life move online, consumers are demanding transparency and responsiveness. They want packaging to provide more than static information—they want it to guide, explain, and even solve problems.",[15,6328,6329],{},"Paula’s announcement showed how this vision is no longer theoretical. With Digital Link’s new AI feature, packaging can provide personalized guidance in real time. A question about food safety, fashion care, or appliance troubleshooting can be answered instantly, directly from the label.",[15,6331,6332,6333,6336],{},"For brands, this technology is more than convenience. It represents a way to create ",[52,6334,6335],{},"genuine relationships with consumers",", meeting them in the exact moment of curiosity and need.",[25,6338,6340],{"id":6339},"looking-ahead","Looking ahead",[15,6342,6343],{},"Labelexpo Europe 2025 made it clear: the future of packaging is interactive, intelligent, and consumer-focused. Digital Link’s unveiling of Cleo AI-powered product conversations demonstrated how far the industry has come—and how much further it can go.",[15,6345,6346],{},"For those who attended Paula Rivero’s session, the message was unmistakable. Connected packaging is no longer an emerging idea; it is a transformative reality that will define how brands and consumers interact in the years ahead.",[15,6348,6349,6352,6354,6358],{},[52,6350,6351],{},"Ready to explore how connected packaging can elevate your brand?",[564,6353],{},[187,6355,6357],{"href":6356},"mailto:Stefanie.idrobo@digital-link.com","Contact us"," to learn more.",{"title":321,"searchDepth":322,"depth":322,"links":6360},[6361,6362,6363,6364,6365,6366,6367,6368],{"id":6136,"depth":325,"text":6137},{"id":6160,"depth":325,"text":6161},{"id":6200,"depth":325,"text":6201},{"id":6230,"depth":325,"text":6231},{"id":6285,"depth":325,"text":6286},{"id":6306,"depth":325,"text":6307},{"id":6322,"depth":325,"text":6323},{"id":6339,"depth":325,"text":6340},"Digital Link at Labelexpo Europe 2025 shows how AI-powered smart packaging connects brands and consumers.",{},"\u002Fimages\u002F2025\u002F09\u002FDigital-Link-at-Labelexpo-Europe-2025-2.webp","\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025","2025-09-18T16:09:34+02:00",{"title":6108,"description":6369},"\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025\u002F","news\u002Fdigital-link-at-labelexpo-europe-2025","2025-09-25T11:08:31+02:00",[6379],{"id":6380,"title":6381},"bZsizbpR4UI","Future of Packaging @ Labelexpo 25: P. Rivero unveils CLEO","srZReLjEKcI46mlCitmJwGqDCeGbr7bc4Q1CsaOVjv4",{"id":6384,"title":6385,"author":7,"body":6386,"category":7,"description":6935,"extension":348,"heading":6936,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":6937,"navigation":351,"ogImage":6938,"path":6939,"publishedAt":6940,"sections":7,"seo":6941,"sourcePath":6942,"stem":6943,"updatedAt":6944,"videos":7,"__hash__":6945},"pages\u002Fnews\u002Feuropean-article-number-search.md","European Article Number search – Best tools & guide",{"type":9,"value":6387,"toc":6912},[6388],[12,6389,6390,6399,6403,6430,6469,6473,6480,6513,6524,6534,6538,6541,6573,6588,6592,6599,6603,6610,6614,6627,6631,6641,6651,6655,6658,6662,6669,6673,6676,6706,6710,6714,6721,6725,6732,6736,6746,6750,6759,6763,6770,6774,6809,6813,6819,6845,6855,6859,6875,6897],{},[15,6391,6392,6393,2607,6396,319],{},"In today’s interconnected retail, e-commerce, and logistics industries, speed and accuracy in product identification are no longer optional; they are the backbone of success. Whether you’re managing an online store with thousands of SKUs, overseeing inventory for a warehouse, or simply trying to verify if the product you’re about to buy is authentic, one small code can make all the difference: the EAN (European Article Number search), also known as the ",[52,6394,6395],{},"International Article Number",[52,6397,6398],{},"Global Trade Item Number (GTIN)",[25,6400,6402],{"id":6401},"what-is-an-ean-and-why-does-it-matter","What is an EAN and why does it matter?",[15,6404,2678,6405,6408,6409,6412,6413,6416,6417,1368,6420,1766,6423,6426,6427,319],{},[52,6406,6407],{},"European Article Number"," is a standardized ",[52,6410,6411],{},"barcode number"," that uniquely identifies products around the ",[52,6414,6415],{},"world",". It usually appears as a 13-digit string (EAN-13), though some products use the shorter EAN-8 format. These identifiers are widely used by ",[52,6418,6419],{},"retailers",[52,6421,6422],{},"manufacturers",[52,6424,6425],{},"distributors"," to connect a product with its official record in a ",[52,6428,6429],{},"database",[15,6431,6432,6433,6436,6437,6440,6441,6443,6444,6447,6448,1368,6451,6454,6455,6458,6459,1368,6462,1368,6465,6468],{},"When you scan or type an ",[52,6434,6435],{},"EAN code"," into a ",[52,6438,6439],{},"barcode scanner"," or lookup tool, the search connects to a ",[52,6442,6429],{}," that links the ",[52,6445,6446],{},"code"," to a product’s name, description, ",[52,6449,6450],{},"brand",[52,6452,6453],{},"company",", and packaging details. Think of it as a universal ",[52,6456,6457],{},"article number",": unique, consistent, and traceable across ",[52,6460,6461],{},"Europe",[52,6463,6464],{},"Asia",[52,6466,6467],{},"Canada",", and beyond.",[25,6470,6472],{"id":6471},"why-eans-are-crucial-for-businesses","Why EANs are crucial for businesses",[15,6474,6475,6476,6479],{},"EANs are more than numbers. They are the foundation of ",[52,6477,6478],{},"business"," operations in retail and logistics. Companies use them to:",[2061,6481,6482,6488,6494,6500],{},[49,6483,6484,6487],{},[52,6485,6486],{},"Identify products quickly:"," From a single product code, employees can access specifications, pricing, and stock levels.",[49,6489,6490,6493],{},[52,6491,6492],{},"Verify authenticity:"," By checking assigned and registered codes, businesses can ensure products are not counterfeit.",[49,6495,6496,6499],{},[52,6497,6498],{},"Ensure data consistency:"," When every retailer uses the same identifier, confusion disappears across borders.",[49,6501,6502,6505,6506,319],{},[52,6503,6504],{},"Integrate with systems:"," EANs can connect with ERP, CRM, and e-commerce platforms via ",[187,6507,6509,6512],{"href":6508},"\u002Fdigital-link-api\u002F",[52,6510,6511],{},"API"," integrations",[15,6514,6515,6516,6519,6520,6523],{},"Large businesses often rely on ",[52,6517,6518],{},"bulk EAN lookups",", importing an ",[52,6521,6522],{},"Excel sheet"," of product numbers into a search tool. This saves time when checking hundreds of items at once and prevents missing or duplicate entries.",[87,6525,6526],{},[753,6527,6528,6530],{},[756,6529],{},[90,6531],{"alt":6532,"height":605,"src":6533,"width":608},"Woman scanning a bottle’s barcode with a handheld scanner while an Excel sheet with product codes is displayed on her laptop.","\u002Fimages\u002F2025\u002F09\u002FWoman-scanning-a-bottles-barcode-with-a-handheld-scanner-while-an-Excel-sheet-with-product-codes-is-displayed-on-her-laptop.png",[25,6535,6537],{"id":6536},"why-eans-benefit-consumers","Why EANs benefit consumers",[15,6539,6540],{},"Consumers also gain from the system:",[2061,6542,6543,6553,6563],{},[49,6544,6545,6548,6549,6552],{},[52,6546,6547],{},"Authenticity checks:"," Buyers can run a ",[52,6550,6551],{},"European Article Number search"," before making a purchase.",[49,6554,6555,6558,6559,6562],{},[52,6556,6557],{},"Price comparisons:"," Lookup tools show where the same ",[52,6560,6561],{},"EAN"," is sold, helping consumers find the best sale.",[49,6564,6565,6568,6569,6572],{},[52,6566,6567],{},"Detailed information:"," A quick scan may reveal reviews, origin ",[52,6570,6571],{},"country code",", and technical components.",[15,6574,6575,6576,6579,6580,6583,6584,6587],{},"With the help of a ",[52,6577,6578],{},"smartphone",", any shopper can use a ",[52,6581,6582],{},"barcode scanner app"," to identify products instantly. Whether buying books with an ",[52,6585,6586],{},"ISBN",", electronics, or groceries, the experience becomes faster and easier.",[25,6589,6591],{"id":6590},"what-makes-a-great-ean-search-tool","What makes a great EAN search tool?",[15,6593,6594,6595,6598],{},"Not every ",[52,6596,6597],{},"EAN search"," service offers the same experience. The best tools combine reliability with powerful features.",[79,6600,6602],{"id":6601},"speed-and-reliability","Speed and reliability",[15,6604,6605,6606,6609],{},"A strong tool ensures results appear instantly. ",[52,6607,6608],{},"Retailers"," running thousands of daily searches can’t afford delays.",[79,6611,6613],{"id":6612},"comprehensive-database","Comprehensive database",[15,6615,6616,6617,6620,6621,6624,6625,319],{},"Coverage matters. A good tool includes millions of ",[52,6618,6619],{},"products"," — from ",[52,6622,6623],{},"books"," to industrial components — and is updated frequently to reflect new items added by ",[52,6626,6422],{},[79,6628,6630],{"id":6629},"user-friendly-interface","User-friendly interface",[15,6632,6633,6634,6636,6637,6640],{},"Shoppers want quick answers on their ",[52,6635,6578],{},", while business users may prefer an ",[52,6638,6639],{},"Excel sheet upload"," or bulk search page. Both should be intuitive.",[87,6642,6643],{},[753,6644,6645,6647],{},[756,6646],{},[90,6648],{"alt":6649,"height":605,"src":6650,"width":608},"Woman scanning a product’s barcode with her smartphone in a retail store aisle filled with personal care items","\u002Fimages\u002F2025\u002F09\u002FWoman-scanning-a-products-barcode-with-her-smartphone-in-a-retail-store-aisle-filled-with-personal-care-items.png",[79,6652,6654],{"id":6653},"accuracy-and-verification","Accuracy and verification",[15,6656,6657],{},"Incorrect data can create major issues. Tools that leverage official GS1 sources provide verified, registered information, ensuring compliance and accuracy.",[79,6659,6661],{"id":6660},"integration-capabilities","Integration capabilities",[15,6663,6664,6665,6668],{},"For developers and enterprises, API access is key. It allows them to ",[52,6666,6667],{},"leverage"," lookups automatically in online stores, warehouses, or retail systems.",[79,6670,6672],{"id":6671},"extra-features","Extra features",[15,6674,6675],{},"Top services often add:",[2061,6677,6678,6684,6690,6700],{},[49,6679,6680,6683],{},[52,6681,6682],{},"Batch search:"," Run multiple product codes at once.",[49,6685,6686,6689],{},[52,6687,6688],{},"Custom reporting:"," Export data for review and analysis.",[49,6691,6692,6695,6696,6699],{},[52,6693,6694],{},"Country prefixes:"," Identify the ",[52,6697,6698],{},"origin"," of products by their assigned number ranges.",[49,6701,6702,6705],{},[52,6703,6704],{},"Scanning with smartphones:"," Transform mobile devices into barcode readers for quick results.",[25,6707,6709],{"id":6708},"the-best-ean-search-tools-available-today","The best EAN search tools available today",[79,6711,6713],{"id":6712},"_1-gs1-gepir","1. GS1 GEPIR",[15,6715,6716,6717,6720],{},"The official GS1 tool connects directly to the source of truth. It verifies ",[52,6718,6719],{},"registered"," company details and supports limited free searches. Perfect for compliance and supplier verification.",[79,6722,6724],{"id":6723},"_2-eandatacom","2. EANdata.com",[15,6726,6727,6728,6731],{},"A community-driven site covering millions of ",[52,6729,6730],{},"barcodes",". It’s free, includes images, and is useful for casual checks, though some data may be missing.",[79,6733,6735],{"id":6734},"_3-barcodelookupcom","3. Barcodelookup.com",[15,6737,6738,6739,6741,6742,6745],{},"A polished platform offering paid ",[52,6740,6511],{}," access, strong coverage, and modern design. Ideal for ",[52,6743,6744],{},"e-commerce businesses"," that want to connect and automate.",[79,6747,6749],{"id":6748},"_4-upcitemdbcom","4. UPCItemDB.com",[15,6751,6752,6753,6755,6756,319],{},"Although it started with UPCs, this database also covers EANs and ",[52,6754,6586],{}," numbers. It’s free and includes price comparisons across ",[52,6757,6758],{},"stores",[79,6760,6762],{"id":6761},"_5-digit-eyes-ios-app","5. Digit-Eyes (iOS app)",[15,6764,6765,6766,6769],{},"A mobile tool built for accessibility, allowing instant scanning with an iPhone. Great for ",[52,6767,6768],{},"retail staff"," or consumers who want product information on the go.",[25,6771,6773],{"id":6772},"how-to-choose-the-right-tool","How to choose the right tool",[2061,6775,6776,6782,6795,6801],{},[49,6777,6778,6781],{},[52,6779,6780],{},"Casual users:"," Free websites are enough to find product information.",[49,6783,6784,6787,6788,2607,6791,6794],{},[52,6785,6786],{},"Sellers and retailers:"," Paid tools with ",[52,6789,6790],{},"bulk search",[52,6792,6793],{},"API integration"," are worth the investment.",[49,6796,6797,6800],{},[52,6798,6799],{},"Manufacturers:"," Official GS1 databases ensure accuracy and proper assignment.",[49,6802,6803,6806,6807,319],{},[52,6804,6805],{},"Mobile users:"," A smartphone scanner app makes it easier to scan barcodes in ",[52,6808,6758],{},[25,6810,6812],{"id":6811},"the-future-of-ean-search","The future of EAN search",[15,6814,6815,6816,6818],{},"The future of ",[52,6817,6551],{}," is about more than finding data. Upcoming developments include:",[2061,6820,6821,6827,6833,6839],{},[49,6822,6823,6826],{},[52,6824,6825],{},"AI-powered insights:"," Tools that analyze sales data, provide recommendations, or forecast demand.",[49,6828,6829,6832],{},[52,6830,6831],{},"Blockchain verification:"," Ensuring authenticity for luxury goods and pharmaceuticals.",[49,6834,6835,6838],{},[52,6836,6837],{},"AR experiences:"," Scan with AR glasses and see product details overlayed in real time.",[49,6840,6841,6844],{},[52,6842,6843],{},"Global retail integration:"," Closer connections with online marketplaces, ensuring real-time price and stock updates.",[87,6846,6847],{},[753,6848,6849,6851],{},[756,6850],{},[90,6852],{"alt":6853,"height":605,"src":6854,"width":608},"Person scanning a product box with a QR code and GTIN underneath, while their smartphone screen displays a landing page with product details","\u002Fimages\u002F2025\u002F09\u002FPerson-scanning-a-product-box-with-a-QR-code-and-GTIN-underneath-while-their-smartphone-screen-displays-a-landing-page-with-product-details.png",[25,6856,6858],{"id":6857},"final-thoughts","Final thoughts",[15,6860,2678,6861,6863,6864,6867,6868,6871,6872,6874],{},[52,6862,6407],{}," system remains one of the most important ",[52,6865,6866],{},"standards"," in global commerce. From small ",[52,6869,6870],{},"companies"," to multinational ",[52,6873,6422],{},", these identifiers ensure smooth trade, accurate records, and consumer trust.",[15,6876,6877,6878,6881,6882,6885,6886,6888,6889,6892,6893,6896],{},"Whether you’re looking to ",[52,6879,6880],{},"buy EAN codes",", run a ",[52,6883,6884],{},"bulk EAN lookup",", or simply use your ",[52,6887,6578],{}," as a scanner in a ",[52,6890,6891],{},"store",", the right tool makes the process faster and more reliable. With options ranging from official GS1 services to free community ",[52,6894,6895],{},"websites",", businesses and consumers alike can easily find, verify, and connect product information with just one number.",[15,6898,6899,6900,1368,6902,6904,6905,6907,6908,6911],{},"As commerce grows more complex across ",[52,6901,6461],{},[52,6903,6464],{},", and the rest of the ",[52,6906,6415],{},", one thing is certain: having quick access to accurate product data through a reliable ",[52,6909,6910],{},"EAN search tool"," is no longer a luxury — it’s a necessity.",{"title":321,"searchDepth":322,"depth":322,"links":6913},[6914,6915,6916,6917,6925,6932,6933,6934],{"id":6401,"depth":325,"text":6402},{"id":6471,"depth":325,"text":6472},{"id":6536,"depth":325,"text":6537},{"id":6590,"depth":325,"text":6591,"children":6918},[6919,6920,6921,6922,6923,6924],{"id":6601,"depth":322,"text":6602},{"id":6612,"depth":322,"text":6613},{"id":6629,"depth":322,"text":6630},{"id":6653,"depth":322,"text":6654},{"id":6660,"depth":322,"text":6661},{"id":6671,"depth":322,"text":6672},{"id":6708,"depth":325,"text":6709,"children":6926},[6927,6928,6929,6930,6931],{"id":6712,"depth":322,"text":6713},{"id":6723,"depth":322,"text":6724},{"id":6734,"depth":322,"text":6735},{"id":6748,"depth":322,"text":6749},{"id":6761,"depth":322,"text":6762},{"id":6772,"depth":325,"text":6773},{"id":6811,"depth":325,"text":6812},{"id":6857,"depth":325,"text":6858},"Find the best European Article Number search tools to verify EAN codes, run bulk lookups, and access reliable product data worldwide.","The best European Article Number search tool for quick product lookup",{},"\u002Fimages\u002F2025\u002F09\u002FEuropean-Article-Number-search.png","\u002Fnews\u002Feuropean-article-number-search","2025-09-12T17:31:46+02:00",{"title":6385,"description":6935},"\u002Fnews\u002Feuropean-article-number-search\u002F","news\u002Feuropean-article-number-search","2025-09-12T17:31:48+02:00","I8oMZP1XTiu5tG9qyLiBDzJ7ZaBvn938SlTz9NFwciI",{"id":6947,"title":6948,"author":7,"body":6949,"category":7,"description":7593,"extension":348,"heading":7594,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":7595,"navigation":351,"ogImage":7596,"path":7597,"publishedAt":7598,"sections":7,"seo":7599,"sourcePath":7600,"stem":7601,"updatedAt":7602,"videos":7,"__hash__":7603},"pages\u002Fnews\u002Fseptember-marketing-with-digital-links.md","September marketing with digital links to boost sales",{"type":9,"value":6950,"toc":7579},[6951],[12,6952,6953,6964,6990,6994,7012,7052,7062,7066,7081,7101,7119,7123,7144,7161,7175,7179,7197,7201,7233,7237,7256,7260,7288,7298,7302,7333,7336,7365,7374,7378,7393,7412,7427,7437,7441,7459,7462,7501,7512,7522,7526,7545,7572],{},[15,6954,6955,6956,6959,6960,6963],{},"As the crisp air of September ushers in the fall season, it’s the perfect time to refresh your ",[52,6957,6958],{},"marketing strategies",". For many brands, this month is not only the start of fall but also a reset point before the busy holiday season. ",[52,6961,6962],{},"September marketing with digital links"," gives marketers a practical way to merge seasonal themes, digital marketing updates, and new tools into campaigns that resonate with customers and drive more traffic.",[15,6965,6966,6967,2970,6970,6973,6974,1368,6976,6979,6980,1368,6983,1766,6986,6989],{},"From ",[52,6968,6969],{},"Labor Day promotions",[52,6971,6972],{},"Hispanic Heritage Month initiatives",", September offers multiple opportunities to create campaigns that connect emotionally and deliver measurable results. When combined with platforms like ",[187,6975,190],{"href":189},[52,6977,6978],{},"digital marketing"," professionals can craft campaigns that integrate ",[52,6981,6982],{},"ads",[52,6984,6985],{},"social media",[52,6987,6988],{},"search engines"," into one cohesive experience.",[25,6991,6993],{"id":6992},"why-september-marketing-matters-for-brands","Why September marketing matters for brands",[15,6995,6996,6997,7000,7001,7004,7005,7008,7009,319],{},"Every September, marketers see a spike in ",[52,6998,6999],{},"website traffic",", fresh ad spending, and shifts in the ",[52,7002,7003],{},"social media landscape",". The start of the school year, seasonal shopping, and fall promotions create a natural environment for ",[52,7006,7007],{},"digital marketing campaigns"," to thrive. Consumers actively search for promotions, new products, and inspiration, giving businesses a chance to reach both loyal customers and ",[52,7010,7011],{},"younger audiences",[15,7013,7014,7017,7018,7021,7022,7025,7026,1660,7029,7032,7033,7036,7037,7040,7041,7044,7045,1660,7048,7051],{},[52,7015,7016],{},"Google"," often releases ",[52,7019,7020],{},"core updates"," around this time, influencing ",[52,7023,7024],{},"organic search results",". Staying aware of ",[52,7027,7028],{},"google search console data",[52,7030,7031],{},"search quality updates"," helps marketers adjust strategies before significant change affects their rankings. September 2025 also coincides with ongoing ",[52,7034,7035],{},"google AI overviews",", where artificial intelligence ranks content and reshapes how ",[52,7038,7039],{},"search results"," appear to users. For brands, this means optimizing ",[52,7042,7043],{},"web pages"," with ",[52,7046,7047],{},"digital links",[52,7049,7050],{},"user generated content"," is more critical than ever.",[87,7053,7054],{},[753,7055,7056,7058],{},[756,7057],{},[90,7059],{"alt":7060,"height":605,"src":7061,"width":608},"Family at home unpacking a product with smart packaging QR code connecting to digital content","\u002Fimages\u002F2025\u002F09\u002FFamily-at-home-unpacking-a-product-with-smart-packaging-QR-code-connecting-to-digital-content.png",[25,7063,7065],{"id":7064},"seasonal-strategies-that-drive-engagement","Seasonal strategies that drive engagement",[15,7067,7068,7069,1368,7071,1766,7074,1761,7077,7080],{},"September campaigns succeed when they combine relevance with creativity. Consumers notice when brands align with seasonal moments like ",[52,7070,6969],{},[52,7072,7073],{},"back-to-school sales",[52,7075,7076],{},"fall launches",[52,7078,7079],{},"Digital links","—including QR codes and smart URLs—act as connectors, guiding users from ads or social media to engaging landing pages.",[2061,7082,7083,7089,7095],{},[49,7084,7085,7088],{},[52,7086,7087],{},"Labor Day weekend"," promotions can link directly to flash sales pages.",[49,7090,7091,7094],{},[52,7092,7093],{},"Hispanic Heritage Month"," campaigns can highlight brand values, culture, and stories through scannable links on packaging or ads.",[49,7096,7097,7100],{},[52,7098,7099],{},"Fall campaigns"," can integrate shoppable videos or interactive features that lead directly to e-commerce pages.",[15,7102,2979,7103,1368,7105,1766,7108,7110,7111,7114,7115,7118],{},[52,7104,6982],{},[52,7106,7107],{},"social media campaigns",[52,7109,7047],{},", marketers create experiences that feel seamless and memorable. This combination strengthens ",[52,7112,7113],{},"brand recall",", drives ",[52,7116,7117],{},"user engagement",", and ultimately boosts sales.",[25,7120,7122],{"id":7121},"the-role-of-digital-links-in-modern-marketing","The role of digital links in modern marketing",[15,7124,7125,7126,1368,7128,1766,7131,7133,7134,1368,7137,1472,7140,7143],{},"Digital links are not just technical shortcuts. They are the bridges between ",[52,7127,6982],{},[52,7129,7130],{},"social media platforms",[52,7132,6895],{},". Whether embedded in ",[52,7135,7136],{},"video action campaigns",[52,7138,7139],{},"performance max campaigns",[52,7141,7142],{},"tv ads",", they ensure that consumers can instantly move from discovery to conversion.",[15,7145,7146,7147,7150,7151,7153,7154,7157,7158,7160],{},"For example, a ",[52,7148,7149],{},"YouTube creator"," can include a ",[187,7152,190],{"href":189}," QR in a video. Viewers scan the code, access a ",[52,7155,7156],{},"shoppable video",", and complete a purchase without leaving the platform. This eliminates friction, increases ",[52,7159,7117],{},", and provides advertisers with more control over campaign outcomes.",[15,7162,7163,7166,7167,7170,7171,7174],{},[52,7164,7165],{},"Marketers"," can also use digital links to track campaigns across multiple channels. Unlike parked domains or static links, they provide ",[52,7168,7169],{},"actionable insights"," into how campaigns perform, where ",[52,7172,7173],{},"traffic"," comes from, and which audiences engage most.",[25,7176,7178],{"id":7177},"optimizing-campaigns-for-september-2025","Optimizing campaigns for September 2025",[15,7180,7181,7182,7185,7186,2970,7189,7192,7193,7196],{},"September is a month of ",[52,7183,7184],{},"digital marketing updates",". From ",[52,7187,7188],{},"google ads bidding strategies",[52,7190,7191],{},"new tools"," in the ",[52,7194,7195],{},"digital marketing world",", advertisers need to adapt quickly. Below are key areas of focus:",[79,7198,7200],{"id":7199},"_1-keep-pace-with-google-updates","1. Keep pace with google updates",[15,7202,7203,7205,7206,7208,7209,7212,7213,7216,7217,1368,7220,1766,7222,7224,7225,7228,7229,7232],{},[52,7204,7016],{}," is rolling out ",[52,7207,7020],{}," and testing ",[52,7210,7211],{},"AI overviews"," in search. These changes influence how ",[52,7214,7215],{},"sites"," rank and how consumers find ",[52,7218,7219],{},"articles",[52,7221,6619],{},[52,7223,1490],{},". By monitoring ",[52,7226,7227],{},"google search console",", marketers can track drops or gains in ",[52,7230,7231],{},"organic search"," visibility and adjust campaigns accordingly.",[79,7234,7236],{"id":7235},"_2-balance-paid-and-organic","2. Balance paid and organic",[15,7238,7239,7242,7243,7245,7246,1660,7248,7250,7251,7253,7254,319],{},[52,7240,7241],{},"Ad spending"," continues to rise, but ",[52,7244,7231],{}," remains vital for credibility and long-term growth. Smart brands use ",[52,7247,7139],{},[52,7249,7136],{}," while still optimizing ",[52,7252,7043],{}," for ",[52,7255,7024],{},[79,7257,7259],{"id":7258},"_3-experiment-with-new-formats","3. Experiment with new formats",[15,7261,7262,1368,7265,1766,7268,7270,7271,7273,7274,7276,7277,7279,7280,7283,7284,7287],{},[52,7263,7264],{},"Shoppable videos",[52,7266,7267],{},"interactive features",[52,7269,7107],{}," targeting ",[52,7272,7011],{}," are driving rapid growth in ",[52,7275,7117],{},". Adding ",[52,7278,7047],{}," ensures users don’t just watch but act—visiting your ",[52,7281,7282],{},"website",", exploring ",[52,7285,7286],{},"promotions",", or making a purchase.",[87,7289,7290],{},[753,7291,7292,7294],{},[756,7293],{},[90,7295],{"alt":7296,"height":605,"src":7297,"width":608},"Shopper scanning a seasonal product with smart packaging QR code in a supermarket aisle","\u002Fimages\u002F2025\u002F09\u002FShopper-scanning-a-seasonal-product-with-smart-packaging-QR-code-in-a-supermarket-aisle.png",[25,7299,7301],{"id":7300},"cross-channel-integration-social-media-ads-and-beyond","Cross-channel integration: social media, ads, and beyond",[15,7303,7304,7305,7308,7309,7312,7313,1416,7315,1660,7317,7320,7321,7323,7324,7326,7327,7330,7331,319],{},"September is also about meeting ",[52,7306,7307],{},"users"," where they are. ",[52,7310,7311],{},"Social media campaigns"," dominate the ",[52,7314,7003],{},[52,7316,7142],{},[52,7318,7319],{},"youtube videos"," continue to drive ",[52,7322,7113],{},". By adding ",[52,7325,7047],{}," to every campaign element—whether a Facebook post, an Instagram story, or a LinkedIn article—",[52,7328,7329],{},"marketers"," create one consistent path for ",[52,7332,1500],{},[15,7334,7335],{},"For instance:",[2061,7337,7338,7346,7355],{},[49,7339,7340,7343,7344,319],{},[52,7341,7342],{},"Social media"," posts can feature digital links leading directly to ",[52,7345,7286],{},[49,7347,7348,7351,7352,7354],{},[52,7349,7350],{},"Google ads"," can integrate smart links that measure ",[52,7353,7117],{}," in real-time.",[49,7356,7357,7360,7361,7364],{},[52,7358,7359],{},"TV ads"," can include a scannable QR for ",[52,7362,7363],{},"more traffic"," and measurable conversions.",[15,7366,3127,7367,7370,7371,7373],{},[52,7368,7369],{},"integration"," ensures that no matter where ",[52,7372,7307],{}," interact with your brand, they experience continuity.",[25,7375,7377],{"id":7376},"tracking-performance-and-generating-insights","Tracking performance and generating insights",[15,7379,7380,7381,7383,7384,7386,7387,7390,7391,319],{},"Analytics define successful campaigns. With ",[52,7382,7047],{},", every click or scan becomes data. Marketers can analyze ",[52,7385,6999],{},", track which ",[52,7388,7389],{},"platforms"," drive the most conversions, and gather ",[52,7392,7169],{},[15,7394,7395,7396,7399,7400,7402,7403,1368,7406,1472,7409,7411],{},"This is especially important during September, when ",[52,7397,7398],{},"ad spending"," is high and competition is fierce. Understanding where ",[52,7401,7363],{}," comes from—whether ",[52,7404,7405],{},"google search results",[52,7407,7408],{},"youtube creators",[52,7410,7107],{},"—helps advertisers refine their strategies.",[15,7413,7414,7417,7418,7420,7421,7423,7424,7426],{},[52,7415,7416],{},"Updates aim"," to give ",[52,7419,7329],{}," more control over campaigns, and ",[52,7422,7047],{}," provide exactly that: the ability to adapt quickly, measure success, and deliver ",[52,7425,1563],{}," experiences.",[87,7428,7429],{},[753,7430,7431,7433],{},[756,7432],{},[90,7434],{"alt":7435,"height":605,"src":7436,"width":608},"Marketer analyzing campaign dashboards with product packages showing QR codes in a modern office","\u002Fimages\u002F2025\u002F09\u002FMarketer-analyzing-campaign-dashboards-with-product-packages-showing-QR-codes-in-a-modern-office.png",[25,7438,7440],{"id":7439},"how-brands-can-prepare-for-fall-campaigns","How brands can prepare for fall campaigns",[15,7442,7443,7444,7447,7448,7451,7452,7455,7456,7458],{},"September is just the beginning of the fall season. ",[52,7445,7446],{},"Brands"," that use this month to test new ",[52,7449,7450],{},"tools",", experiment with ",[52,7453,7454],{},"campaigns",", and refine their ",[52,7457,6958],{}," set themselves up for success in Q4.",[15,7460,7461],{},"Practical steps include:",[2061,7463,7464,7470,7481,7490],{},[49,7465,7466,7467,7469],{},"Creating ",[52,7468,7047],{}," for every major campaign.",[49,7471,7472,7473,1424,7475,7477,7478,319],{},"Monitoring ",[52,7474,7039],{},[52,7476,7227],{}," after each ",[52,7479,7480],{},"core update",[49,7482,7483,7484,1424,7486,1660,7488,319],{},"Testing ",[52,7485,7267],{},[52,7487,7107],{},[52,7489,6982],{},[49,7491,7492,7493,7495,7496,7498,7499,319],{},"Using data from ",[52,7494,7047],{}," to uncover ",[52,7497,7169],{}," and improve ",[52,7500,7117],{},[15,7502,7503,7504,7192,7507,7509,7510,319],{},"By doing this, marketers stay ahead of ",[52,7505,7506],{},"significant changes",[52,7508,7195],{}," and build strong connections with ",[52,7511,1656],{},[87,7513,7514],{},[753,7515,7516,7518],{},[756,7517],{},[90,7519],{"alt":7520,"height":605,"src":7521,"width":608},"Marketing team planning fall campaigns with digital links and QR codes in a modern office","\u002Fimages\u002F2025\u002F09\u002FMarketing-team-planning-fall-campaigns-with-digital-links-and-QR-codes-in-a-modern-office.png",[25,7523,7525],{"id":7524},"what-should-marketers-focus-on-this-september","What should marketers focus on this September?",[15,7527,7528,7529,7531,7532,1368,7534,1424,7537,7540,7541,7544],{},"The digital marketing environment is changing faster than ever. Between ",[52,7530,2426],{}," reshaping ",[52,7533,6988],{},[52,7535,7536],{},"new features",[52,7538,7539],{},"google ads",", and the rise of ",[52,7542,7543],{},"shoppable videos",", marketers have no shortage of opportunities.",[15,7546,7547,7548,1368,7551,1766,7553,1761,7556,7558,7559,7561,7562,7564,7565,7568,7569,7571],{},"The focus this September should be on combining ",[52,7549,7550],{},"creativity",[52,7552,7450],{},[52,7554,7555],{},"data",[52,7557,6962],{}," is not just about connecting users to a page—it’s about creating ",[52,7560,1563],{}," experiences that increase ",[52,7563,7113],{},", drive ",[52,7566,7567],{},"sales",", and keep ",[52,7570,1500],{}," coming back throughout the fall season.",[15,7573,7574,7575],{},"👉 Ready to bring your packaging into the digital era? ",[187,7576,7578],{"href":7577},"https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsign-up","Register with Digital Link",{"title":321,"searchDepth":322,"depth":322,"links":7580},[7581,7582,7583,7584,7589,7590,7591,7592],{"id":6992,"depth":325,"text":6993},{"id":7064,"depth":325,"text":7065},{"id":7121,"depth":325,"text":7122},{"id":7177,"depth":325,"text":7178,"children":7585},[7586,7587,7588],{"id":7199,"depth":322,"text":7200},{"id":7235,"depth":322,"text":7236},{"id":7258,"depth":322,"text":7259},{"id":7300,"depth":325,"text":7301},{"id":7376,"depth":325,"text":7377},{"id":7439,"depth":325,"text":7440},{"id":7524,"depth":325,"text":7525},"Discover how September marketing with digital links helps brands drive more traffic, improve user engagement, and increase sales this fall season.","September marketing with digital links: Boost engagement and drive sales",{},"\u002Fimages\u002F2025\u002F09\u002FSeptember-marketing-with-digital-links.png","\u002Fnews\u002Fseptember-marketing-with-digital-links","2025-09-05T11:51:42+02:00",{"title":6948,"description":7593},"\u002Fnews\u002Fseptember-marketing-with-digital-links\u002F","news\u002Fseptember-marketing-with-digital-links","2025-09-05T11:54:10+02:00","3OodiDbnSCYrnqtbdHE1igZASZLi4swHshQZNzBLlUA",{"id":7605,"title":7606,"author":7,"body":7607,"category":7,"description":7766,"extension":348,"heading":7767,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":7768,"navigation":351,"ogImage":7769,"path":7770,"publishedAt":7771,"sections":7,"seo":7772,"sourcePath":7773,"stem":7774,"updatedAt":7775,"videos":7,"__hash__":7776},"pages\u002Fnews\u002Fcircular-economy-innovation.md","Circular economy innovation for a sustainable future",{"type":9,"value":7608,"toc":7755},[7609],[12,7610,7611,7615,7627,7637,7641,7647,7657,7661,7667,7677,7681,7689,7693,7699,7703,7706,7716,7720,7726,7736,7740,7745,7749],{},[25,7612,7614],{"id":7613},"why-circular-economy-innovation-matters","Why circular economy innovation matters",[15,7616,7617,7618,7621,7622,7626],{},"In recent years, the conversation around sustainability has shifted from being a niche concern to a global priority. Climate change, resource scarcity, and waste management challenges are pressing issues for businesses, governments, and society at large. At the center of this transition lies ",[52,7619,7620],{},"circular economy innovation",", a framework that goes beyond traditional recycling to fundamentally change how we create, use, and reuse products. Unlike the linear model of take, make, and dispose, the ",[187,7623,7625],{"href":7624},"\u002Fnews\u002Fcircular-economy\u002F","circular economy"," is designed to maximize resources, extend the life cycle of materials, and reduce greenhouse gas emissions. For companies, it represents not just responsibility but opportunity: an innovative way to achieve growth while supporting a more sustainable future.",[87,7628,7629],{},[753,7630,7631,7633],{},[756,7632],{},[90,7634],{"alt":7635,"height":605,"src":7636,"width":608},"A city skyline with green rooftops and solar panels, showing the link between innovation and sustainable future.","\u002Fimages\u002F2025\u002F08\u002FA-city-skyline-with-green-rooftops-and-solar-panels-showing-the-link-between-innovation-and-sustainable-future.png",[25,7638,7640],{"id":7639},"from-waste-to-value-the-principles-behind-circular-innovation","From waste to value: The principles behind circular innovation",[15,7642,7643,7644,7646],{},"The essence of ",[187,7645,7625],{"href":7624}," principles is simple: nothing should be wasted. Materials, products, and resources should remain in circulation for as long as possible. Food waste can be converted into energy, small electronics can be refurbished for reuse, and raw materials can be recovered instead of ending up in landfill. Businesses that embrace circular business models see waste not as a burden but as a resource. By designing processes that prioritize durability, repairability, and recycling, they reduce their dependence on finite natural resources while cutting costs and improving efficiency. This shift from linear to circular use is accelerating as demand grows for products that minimize environmental impact without compromising quality of life.",[87,7648,7649],{},[753,7650,7651,7653],{},[756,7652],{},[90,7654],{"alt":7655,"height":605,"src":7656,"width":608},"Technician repairing a smartphone with precision tools in a workshop to extend its life cycle.","\u002Fimages\u002F2025\u002F08\u002FTechnician-repairing-a-smartphone-with-precision-tools-in-a-workshop-to-extend-its-life-cycle.png",[25,7658,7660],{"id":7659},"circular-economy-and-the-fight-against-climate-change","Circular economy and the fight against climate change",[15,7662,7663,7664,7666],{},"Reducing greenhouse gas emissions is one of the biggest global challenges, and ",[187,7665,7625],{"href":7624}," innovation is a powerful tool to achieve this. By designing efficient production systems that reuse materials instead of extracting new ones, businesses can drastically reduce their carbon footprint. The connection between circular innovation and climate change is direct: fewer emissions from manufacturing, lower energy consumption, and less waste ending up in landfill. In sectors like food, electronics, and packaging, the potential to cut emissions is immense. For example, smarter supply chain planning and better waste management can prevent tons of greenhouse gases from being released each year. This is why business leaders increasingly see circular transition as central to sustainable development strategies.",[87,7668,7669],{},[753,7670,7671,7673],{},[756,7672],{},[90,7674],{"alt":7675,"height":605,"src":7676,"width":608},"Female researcher loading food scraps into a composting machine, symbolizing circular economy practices to reduce greenhouse gas emissions.","\u002Fimages\u002F2025\u002F08\u002FFemale-researcher-loading-food-scraps-into-a-composting-machine-symbolizing-circular-economy-practices-to-reduce-greenhouse-gas-emissions.png",[25,7678,7680],{"id":7679},"the-role-of-businesses-in-driving-the-circular-transition","The role of businesses in driving the circular transition",[15,7682,7683,7684,7688],{},"Business leaders are at the forefront of making the circular transition a reality. A company’s commitment to innovation and sustainability can accelerate progress not only within its own operations but across entire industries. Developing circular business models requires collaboration between manufacturers, retailers, and technology providers, all working together to rethink how products are designed, distributed, and consumed. Digital tools such as ",[187,7685,7687],{"href":7686},"\u002Fnews\u002Fwhat-are-next-gen-qr-codes\u002F","next-generation barcodes"," and connected packaging are making it easier for businesses to track the life cycle of products, ensure proper recycling, and share accurate information with consumers. The result is a more transparent supply chain where sustainability becomes a competitive advantage.",[25,7690,7692],{"id":7691},"rethinking-materials-and-processes","Rethinking materials and processes",[15,7694,7695,7696,7698],{},"At the heart of ",[187,7697,7625],{"href":7624}," innovation is a deep focus on materials and processes. Traditional production often relied on cheap raw materials, with little thought to what happened at the end of the product’s life. Today, that approach is no longer viable. Companies are exploring innovative ways to design for disassembly, making it easier to repair or recycle components. This is particularly relevant in small electronics, where rapid consumption patterns create mountains of waste. By creating circular use models, manufacturers can keep valuable materials like rare metals in circulation. The same principle applies to food systems, where better waste management practices can drastically reduce the loss of resources and energy. Each improvement adds up to accelerate a more sustainable economy.",[25,7700,7702],{"id":7701},"circular-innovation-and-consumer-demand","Circular innovation and consumer demand",[15,7704,7705],{},"The shift toward circular business models is not driven by companies alone. Consumers are increasingly demanding products and services that align with sustainability values. From energy-efficient appliances to fashion designed for recycling, circular innovation is reshaping the market. This trend is especially visible among the next generation of consumers, who see sustainability as a baseline expectation rather than a luxury. Companies that fail to adapt risk falling behind, while those that embrace circular principles can strengthen their reputation as global leaders in innovation and responsibility. Meeting consumer expectations for a sustainable future is no longer optional—it is a necessity for growth and relevance.",[87,7707,7708],{},[753,7709,7710,7712],{},[756,7711],{},[90,7713],{"alt":7714,"height":605,"src":7715,"width":608},"Young shopper choosing eco-friendly clothing in a sustainable fashion store with wooden racks and plants.","\u002Fimages\u002F2025\u002F08\u002FYoung-shopper-choosing-eco-friendly-clothing-in-a-sustainable-fashion-store-with-wooden-racks-and-plants.png",[25,7717,7719],{"id":7718},"overcoming-challenges-in-the-circular-transition","Overcoming challenges in the circular transition",[15,7721,7722,7723,7725],{},"Transitioning to a ",[187,7724,7625],{"href":7624}," is not without obstacles. Businesses must rethink established processes, invest in new technologies, and often redesign entire product lines. Supply chain coordination becomes more complex as companies develop frameworks for tracking materials across multiple life cycles. Achieving efficiency requires careful planning and collaboration. Despite these challenges, the benefits far outweigh the difficulties. Circular economy innovation not only reduces costs and greenhouse gas emissions but also opens up new market opportunities. With the right strategy, businesses can achieve both profitability and sustainability, proving that the two are not mutually exclusive.",[87,7727,7728],{},[753,7729,7730,7732],{},[756,7731],{},[90,7733],{"alt":7734,"height":605,"src":7735,"width":608},"Business leaders attending a presentation on circular economy, with digital visuals on supply chain sustainability.","\u002Fimages\u002F2025\u002F08\u002FBusiness-leaders-attending-a-presentation-on-circular-economy-with-digital-visuals-on-supply-chain-sustainability.png",[25,7737,7739],{"id":7738},"the-path-forward-circular-economy-as-a-model-for-sustainable-development","The path forward: Circular economy as a model for sustainable development",[15,7741,2678,7742,7744],{},[187,7743,7625],{"href":7624}," is more than just a concept—it is becoming a practical framework for sustainable development across industries. Governments are setting ambitious goals for reducing waste and improving energy efficiency, and businesses are responding with bold innovations. Whether through recycling initiatives, energy recovery from food waste, or digital tools that make product life cycles transparent, circular innovation is reshaping how society uses resources. Each company that embraces this model contributes to a broader circular transition, helping to build a future where growth and sustainability go hand in hand. The more businesses integrate circular principles into their models, the closer we get to creating a more sustainable and resilient global economy.",[25,7746,7748],{"id":7747},"how-can-businesses-accelerate-circular-economy-innovation","How can businesses accelerate circular economy innovation?",[15,7750,7751,7752,7754],{},"As we move toward a circular future, the question is no longer whether businesses should participate but how they can accelerate their efforts. What steps can companies take to achieve ",[187,7753,7625],{"href":7624}," goals faster? How can they align supply chains, develop innovative processes, and engage consumers to embrace circular use? And most importantly, how can circular economy innovation help society achieve both sustainable development and improved quality of life? The answers lie in collaboration, technology, and the determination to rethink what is possible in the face of climate change and resource scarcity.",{"title":321,"searchDepth":322,"depth":322,"links":7756},[7757,7758,7759,7760,7761,7762,7763,7764,7765],{"id":7613,"depth":325,"text":7614},{"id":7639,"depth":325,"text":7640},{"id":7659,"depth":325,"text":7660},{"id":7679,"depth":325,"text":7680},{"id":7691,"depth":325,"text":7692},{"id":7701,"depth":325,"text":7702},{"id":7718,"depth":325,"text":7719},{"id":7738,"depth":325,"text":7739},{"id":7747,"depth":325,"text":7748},"Discover how circular economy innovation turns waste into value, cuts greenhouse gas emissions, and drives a more sustainable future.","Circular economy innovation: Building a sustainable future",{},"\u002Fimages\u002F2025\u002F08\u002FCircular-economy-innovation.png","\u002Fnews\u002Fcircular-economy-innovation","2025-08-26T17:44:22+02:00",{"title":7606,"description":7766},"\u002Fnews\u002Fcircular-economy-innovation\u002F","news\u002Fcircular-economy-innovation","2025-08-26T17:44:24+02:00","5xyRJ5lNWuM0VznL6CojaDrqLKGaiB81_V-g0GQtQQs",{"id":7778,"title":7779,"author":7,"body":7780,"category":7,"description":8231,"extension":348,"heading":8232,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":8233,"navigation":351,"ogImage":8234,"path":8235,"publishedAt":8236,"sections":7,"seo":8237,"sourcePath":8238,"stem":8239,"updatedAt":8240,"videos":7,"__hash__":8241},"pages\u002Fnews\u002Fpharmaceutical-package-testing.md","Pharmaceutical package testing with Digital Product Passports",{"type":9,"value":7781,"toc":8219},[7782],[12,7783,7784,7788,7823,7858,7879,7890,7900,7904,7929,7935,7939,7942,7946,7953,7993,7997,8007,8011,8024,8028,8035,8045,8049,8060,8138,8142,8181,8191,8209],{},[25,7785,7787],{"id":7786},"why-pharmaceutical-package-testing-is-under-pressure","Why pharmaceutical package testing is under pressure",[15,7789,7790,7791,1368,7794,7797,7798,7801,7802,7804,7805,6620,7808,2970,7811,7814,7815,7818,7819,7822],{},"In the ",[52,7792,7793],{},"pharmaceutical industry",[52,7795,7796],{},"pharmaceutical package testing"," is not just about durability or shelf appeal — it is a critical safeguard for ",[52,7799,7800],{},"patient safety",", product integrity, and ",[52,7803,4261],{},". Every element of ",[52,7806,7807],{},"pharmaceutical packaging",[52,7809,7810],{},"blister packages",[52,7812,7813],{},"pre-filled syringes",", vials, and bottles — must meet strict ",[52,7816,7817],{},"industry-wide quality standards"," to ensure that ",[52,7820,7821],{},"pharmaceutical products"," arrive intact, sterile, and effective.",[15,7824,1703,7825,7828,7829,1660,7832,7835,7836,7839,7840,7843,7844,1368,7847,7850,7851,7854,7855,319],{},[52,7826,7827],{},"regulatory agencies"," introduce new ",[52,7830,7831],{},"guidance documents",[52,7833,7834],{},"regulatory requirements",", and as the demand for supply chain transparency increases, ",[52,7837,7838],{},"pharmaceutical companies"," are under growing pressure to document every stage of their ",[52,7841,7842],{},"packaging testing"," processes. This includes ",[52,7845,7846],{},"quantitative test methods",[52,7848,7849],{},"reliable test methods",", and evidence of performance under ",[52,7852,7853],{},"temperature variations"," and other ",[52,7856,7857],{},"environmental conditions",[15,7859,6050,7860,7864,7865,7867,7868,7874,7875,7878],{},[52,7861,7862],{},[187,7863,190],{"href":189}," steps in, offering a streamlined, standardized way to manage ",[52,7866,7796],{}," data through ",[52,7869,7870,7873],{},[187,7871,5187],{"href":7872},"\u002Fguides\u002Fhow-to-create-a-digital-product-passport\u002F"," (DPPs)",". These scannable, digital profiles turn traditional packaging into an intelligent hub of ",[52,7876,7877],{},"test results",", compliance records, and safety data.",[15,7880,7881,7882,7885,7886,7889],{},"With Digital Link QR codes, ",[52,7883,7884],{},"pharmaceutical manufacturers"," can track, store, and share ",[52,7887,7888],{},"packaging material"," performance data in real time, directly through the product itself.",[87,7891,7892],{},[753,7893,7894,7896],{},[756,7895],{},[90,7897],{"alt":7898,"height":605,"src":7899,"width":608},"Worker in pharmaceutical packaging facility holding a blister pack of red capsules, with blue capsules, vials, and medicine boxes in the background.","\u002Fimages\u002F2025\u002F08\u002FWorker-in-pharmaceutical-packaging-facility-holding-a-blister-pack-of-red-capsules-with-blue-capsules-vials-and-medicine-boxes-in-the-background.png",[25,7901,7903],{"id":7902},"how-digital-product-passports-support-pharmaceutical-package-testing","How Digital Product Passports support pharmaceutical package testing",[15,7905,7906,7908,7909,7912,7913,7916,7917,7920,7921,7924,7925,7928],{},[52,7907,5187],{}," are structured, scannable digital profiles that carry essential information about a product, including ",[52,7910,7911],{},"test methods",", batch traceability, safety documentation, and ",[52,7914,7915],{},"stability studies",". For ",[52,7918,7919],{},"pharmaceutical packaging formats"," — from primary containers to ",[52,7922,7923],{},"medical devices"," — they provide a central point for storing and sharing critical ",[52,7926,7927],{},"package testing"," information.",[15,7930,7931,7932,7934],{},"Here’s how ",[187,7933,190],{"href":189}," supports the process:",[79,7936,7938],{"id":7937},"create-a-passport-linked-to-each-gtin","Create a passport linked to each GTIN",[15,7940,7941],{},"Generate a Digital Link QR code using the product’s GTIN (Global Trade Item Number), connecting the physical product to its dynamic online profile.",[79,7943,7945],{"id":7944},"attach-package-testing-data","Attach package testing data",[15,7947,7948,7949,7952],{},"Upload documents and metrics directly into the ",[52,7950,7951],{},"Digital Product Passport",", including:",[2061,7954,7955,7962,7968,7974,7980],{},[49,7956,7957,7958,7961],{},"Seal integrity and ",[52,7959,7960],{},"internal pressure"," resistance",[49,7963,7964,7967],{},[52,7965,7966],{},"Temperature variations"," and humidity tolerance",[49,7969,7970,7971],{},"Drop, crush, and vibration resistance for ",[52,7972,7973],{},"drug delivery systems",[49,7975,7976,7977],{},"Light and moisture barrier performance for ",[52,7978,7979],{},"primary sterile barriers",[49,7981,7982,189,7985,7988,7989,7992],{},[52,7983,7984],{},"ISO",[52,7986,7987],{},"FDA"," compliance and ",[52,7990,7991],{},"industry gold standard"," reports",[79,7994,7996],{"id":7995},"customize-tabs-and-views","Customize tabs and views",[15,7998,7999,8000,8002,8003,8006],{},"Organize your ",[52,8001,7842],{}," information into branded, structured sections. Show public information for pharmacists or patients, and keep sensitive data for ",[52,8004,8005],{},"regulatory bodies",", distributors, or inspectors.",[79,8008,8010],{"id":8009},"enable-real-time-access-via-scan","Enable real-time access via scan",[15,8012,8013,8014,8016,8017,8020,8021,319],{},"With one scan of the QR code, authorized users can view ",[52,8015,7877],{},", version histories, and ",[52,8018,8019],{},"functional component"," details — critical for audits, recalls, or quality assurance in ",[52,8022,8023],{},"pharmaceutical manufacturing",[79,8025,8027],{"id":8026},"update-dynamically-without-reprinting","Update dynamically without reprinting",[15,8029,8030,8031,8034],{},"If ",[52,8032,8033],{},"packaging materials"," are upgraded or retested, the DPP can be updated instantly — no need to reprint or redistribute labels.",[87,8036,8037],{},[753,8038,8039,8041],{},[756,8040],{},[90,8042],{"alt":8043,"height":605,"src":8044,"width":608},"Box of Panozol tablets with a visible QR code placed beside a tablet screen displaying digital packaging test results in a clean, bright workspace.","\u002Fimages\u002F2025\u002F08\u002FBox-of-Panozol-tablets-with-a-visible-QR-code-placed-beside-a-tablet-screen-displaying-digital-packaging-test-results-in-a-clean-bright-workspace.png",[25,8046,8048],{"id":8047},"use-cases-how-pharma-brands-use-digital-link-for-package-testing","Use cases: How pharma brands use Digital Link for package testing",[15,8050,8051,8052,1368,8054,8056,8057,8059],{},"In ",[52,8053,8023],{},[52,8055,7888],{}," validation is essential, but documentation has often been fragmented. ",[187,8058,190],{"href":189}," centralizes these records and makes them accessible with a scan.",[2061,8061,8062,8077,8091,8104,8113,8125],{},[49,8063,8064,8067,8068,8070,8071,8074,8075,319],{},[52,8065,8066],{},"Clinical trials"," – Track how trial batches respond to ",[52,8069,7857],{},", document ",[52,8072,8073],{},"production performance",", and share results instantly with ",[52,8076,8005],{},[49,8078,8079,8082,8083,1660,8086,8088,8089,319],{},[52,8080,8081],{},"Prescription and OTC drugs"," – Prove compliance with ",[52,8084,8085],{},"quality standards",[52,8087,7834],{}," by providing scannable access to certificates and ",[52,8090,7911],{},[49,8092,8093,8096,8097,8100,8101,319],{},[52,8094,8095],{},"Cold chain pharmaceuticals"," – Store ",[52,8098,8099],{},"temperature variation"," data and insulation test results to protect temperature-sensitive ",[52,8102,8103],{},"drug products",[49,8105,8106,8109,8110,8112],{},[52,8107,8108],{},"Contract manufacturing"," – Ensure alignment in ",[52,8111,7842],{}," across partners to prevent costly disputes.",[49,8114,8115,8118,8119,1424,8121,8124],{},[52,8116,8117],{},"Medical devices"," – Document performance of ",[52,8120,7979],{},[52,8122,8123],{},"functional components"," like syringes, vials, or diagnostic kits.",[49,8126,8127,8130,8131,8133,8134,1660,8136,319],{},[52,8128,8129],{},"Global market compliance"," – Adapt to local ",[52,8132,7827],{}," by dynamically showing relevant ",[52,8135,7831],{},[52,8137,7877],{},[25,8139,8141],{"id":8140},"make-pharmaceutical-packaging-smarter-and-safer","Make pharmaceutical packaging smarter and safer",[15,8143,8144,8147,8148,8151,8152,1660,8154,8157,8158,8160,8161,1680,8163,1368,8165,8167,8168,8170,8171,8174,8175,8178,8179,319],{},[52,8145,8146],{},"Pharmaceutical package testing"," has a ",[52,8149,8150],{},"significant impact"," on both ",[52,8153,7800],{},[52,8155,8156],{},"pharmaceutical manufacturers’"," ability to meet ",[52,8159,7817],{},". By integrating ",[52,8162,5187],{},[187,8164,190],{"href":189},[52,8166,7838],{}," can streamline ",[52,8169,7842],{}," processes, reduce ",[52,8172,8173],{},"zero waste"," risks through optimized ",[52,8176,8177],{},"life cycle"," management, and provide regulators with instant access to verified ",[52,8180,7877],{},[87,8182,8183],{},[753,8184,8185,8187],{},[756,8186],{},[90,8188],{"alt":8189,"height":605,"src":8190,"width":608},"Quality control inspector in a pharmaceutical packaging facility examining a box of medication, with blister packs, measuring tools, and scanning devices on the table.","\u002Fimages\u002F2025\u002F08\u002FQuality-control-inspector-in-a-pharmaceutical-packaging-facility-examining-a-box-of-medication-with-blister-packs-measuring-tools-and-scanning-devices-on-the-table.png",[15,8192,6966,8193,1424,8195,2970,8197,1424,8199,8201,8202,2970,8204,8206,8207,319],{},[52,8194,7810],{},[52,8196,7915],{},[52,8198,7813],{},[52,8200,7973],{},", DPPs ensure that every test — from ",[52,8203,7849],{},[52,8205,7846],{}," — is securely documented, instantly shareable, and compliant with ",[52,8208,7834],{},[15,8210,4633,8211,8213,8214,1766,8216,8218],{},[187,8212,190],{"href":189},", compliance, ",[52,8215,7800],{},[52,8217,7857],{}," resilience are not just met — they are proven, documented, and accessible at the speed of a scan.",{"title":321,"searchDepth":322,"depth":322,"links":8220},[8221,8222,8229,8230],{"id":7786,"depth":325,"text":7787},{"id":7902,"depth":325,"text":7903,"children":8223},[8224,8225,8226,8227,8228],{"id":7937,"depth":322,"text":7938},{"id":7944,"depth":322,"text":7945},{"id":7995,"depth":322,"text":7996},{"id":8009,"depth":322,"text":8010},{"id":8026,"depth":322,"text":8027},{"id":8047,"depth":325,"text":8048},{"id":8140,"depth":325,"text":8141},"Discover how Digital Product Passports streamline pharmaceutical package testing, ensure patient safety, and meet strict regulatory requirements.","Pharmaceutical package testing and the role of Digital Product Passports",{},"\u002Fimages\u002F2025\u002F08\u002FPharmaceutical-package-testing.png","\u002Fnews\u002Fpharmaceutical-package-testing","2025-08-13T17:02:18+02:00",{"title":7779,"description":8231},"\u002Fnews\u002Fpharmaceutical-package-testing\u002F","news\u002Fpharmaceutical-package-testing","2025-08-13T17:02:35+02:00","x4jm0lT01wriQcWd2ATxoFPEZhDbyPWHV4OEq-vpj7c",{"id":8243,"title":8244,"author":7,"body":8245,"category":7,"description":8735,"extension":348,"heading":8736,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":8737,"navigation":351,"ogImage":8738,"path":8739,"publishedAt":8740,"sections":7,"seo":8741,"sourcePath":8742,"stem":8743,"updatedAt":8744,"videos":7,"__hash__":8745},"pages\u002Fnews\u002Fsunrise-2027.md","Sunrise 2027: The shift from barcodes to QR codes - QRCodeKIT",{"type":9,"value":8246,"toc":8719},[8247],[12,8248,8249,8261,8265,8273,8276,8280,8290,8307,8316,8320,8335,8346,8350,8357,8379,8388,8392,8399,8414,8418,8421,8467,8476,8480,8490,8510,8514,8521,8532,8541,8545,8560,8571,8575,8590,8601,8605,8618,8624,8633,8637,8654,8661,8665,8668,8696,8699,8703,8713,8716],{},[15,8250,8251,8252,8256,8257,8260],{},"The global retail and manufacturing industries are preparing for one of the most important transformations in decades: the transition from traditional barcodes to next-generation ",[187,8253,8255],{"href":8254},"\u002Fproduct\u002F2d-barcodes\u002F","2D barcodes",". Known as ",[52,8258,8259],{},"Sunrise 2027",", this milestone marks the deadline set by GS1 for businesses worldwide to begin using 2D barcodes at point of sale. But the transition is about more than replacing a symbol — it’s about unlocking a smarter, more connected product ecosystem where a single scan delivers significantly more data and unprecedented value.",[25,8262,8264],{"id":8263},"what-is-sunrise-2027","What is Sunrise 2027?",[15,8266,8267,8272],{},[187,8268,8259],{"href":8269,"rel":8270,"target":317},"https:\u002F\u002Fwww.gs1us.org\u002Findustries-and-insights\u002Fby-topic\u002Fsunrise-2027",[315,316,8271],"nofollow"," is the global initiative led by GS1 that calls on retailers and manufacturers to ensure point of sale systems can read 2D barcodes by the year 2027. Unlike traditional barcodes, which carry only a Global Trade Item Number (GTIN) for price lookup, 2D barcodes — including QR codes and Data Matrix codes — can encode much more information.",[15,8274,8275],{},"This means a single scan at the register, in a warehouse, or by a customer’s phone can reveal everything from expiration dates and batch numbers to product authentication, safety information, and promotional content. For supply chains and consumers alike, this is a huge leap forward.",[25,8277,8279],{"id":8278},"why-the-manufacturing-industry-cant-afford-to-wait","Why the manufacturing industry can’t afford to wait",[15,8281,8282,8283,8286,8287,8289],{},"For manufacturers, the move to 2D barcodes offers a chance to ",[52,8284,8285],{},"streamline operations",", improve quality control measures, and meet new ",[52,8288,4261],{}," standards. With more countries adopting digital labeling requirements, especially in sectors like food, pharmaceuticals, and cosmetics, Sunrise 2027 isn’t just a suggestion — it’s a ticking clock.",[15,8291,8292,8293,8296,8297,8300,8301,8304,8305,319],{},"The manufacturing floor is already seeing 2D barcodes integrated across production lines, helping track products with lot codes and expiration dates while enhancing ",[52,8294,8295],{},"inventory control"," in real-time. These codes ensure ",[52,8298,8299],{},"data integrity"," and traceability from production through to the ",[52,8302,8303],{},"point of care",", reducing errors and increasing ",[52,8306,7800],{},[87,8308,8309],{},[753,8310,8311,8313],{},[756,8312],{},[90,8314],{"alt":8279,"height":605,"src":8315,"width":608},"\u002Fimages\u002F2025\u002F08\u002FWhy-the-manufacturing-industry-cant-afford-to-wait.png",[25,8317,8319],{"id":8318},"from-supply-chain-efficiency-to-customer-engagement","From supply chain efficiency to customer engagement",[15,8321,8322,8323,8326,8327,8330,8331,8334],{},"The beauty of the Sunrise 2027 initiative lies in its ability to connect internal efficiency with external engagement. On one hand, 2D barcodes improve ",[52,8324,8325],{},"supply chain management"," by enabling better tracking, faster recalls, and more precise logistics. On the other, they enhance ",[52,8328,8329],{},"consumer engagement"," by delivering branded product pages, usage instructions, ",[52,8332,8333],{},"nutritional information",", or loyalty programs directly to a customer’s device.",[15,8336,8337,8338,8341,8342,8345],{},"This connection is only possible because QR codes and Data Matrix codes can hold ",[52,8339,8340],{},"significantly more data"," than linear barcodes — and link to ",[52,8343,8344],{},"additional resources"," in real time. It’s no longer just about tracking, but about telling a story at every touchpoint.",[25,8347,8349],{"id":8348},"the-power-of-a-single-scan","The power of a single scan",[15,8351,8352,8353,8356],{},"Imagine this: a shopper picks up a product in-store and scans its 2D barcode with their phone. Instantly, they see verified product details, allergen info, and promotional offers tailored to their location or loyalty status. At the same time, the retailer’s ",[52,8354,8355],{},"point of sale system"," scans the same code and retrieves the GTIN for pricing.",[15,8358,8359,8360,8362,8363,8366,8367,8370,8371,8374,8375,8378],{},"This is the vision of ",[52,8361,8259],{}," — a world where a ",[52,8364,8365],{},"single scan"," serves both backend logistics and frontend ",[52,8368,8369],{},"customer interaction"," without compromise. That’s why ",[52,8372,8373],{},"POS systems"," need to ",[52,8376,8377],{},"ensure compatibility"," now, not later.",[87,8380,8381],{},[753,8382,8383,8385],{},[756,8384],{},[90,8386],{"alt":8349,"height":605,"src":8387,"width":608},"\u002Fimages\u002F2025\u002F08\u002FThe-power-of-a-single-scan.png",[25,8389,8391],{"id":8390},"qr-codes-data-matrix-and-the-flexibility-of-2d-formats","QR codes, Data Matrix, and the flexibility of 2D formats",[15,8393,8394,8395,8398],{},"There’s no single 2D barcode to rule them all. QR codes are highly versatile and familiar to consumers, making them ideal for packaging and marketing. ",[52,8396,8397],{},"Data Matrix codes",", on the other hand, are compact and durable, well-suited for industrial use and small labels — particularly in pharmaceuticals, electronics, and parts manufacturing.",[15,8400,8401,8402,8405,8406,8409,8410,8413],{},"Both formats offer built-in ",[52,8403,8404],{},"error correction",", enabling fast and reliable scanning even when damaged or partially obscured. That’s critical in warehouse environments, on ",[52,8407,8408],{},"product packaging",", or in rugged ",[52,8411,8412],{},"inventory management"," settings.",[25,8415,8417],{"id":8416},"key-advantages-of-transitioning-to-2d-barcodes","Key advantages of transitioning to 2D barcodes",[15,8419,8420],{},"Making the shift to 2D is not just a matter of compliance — it’s a strategic upgrade. Brands that embrace this change early will:",[2061,8422,8423,8429,8438,8447,8454,8460],{},[49,8424,8425,8428],{},[52,8426,8427],{},"Enhance operational efficiency"," across logistics, warehousing, and fulfillment",[49,8430,8431,8432,8434,8435],{},"Ensure ",[52,8433,4261],{}," with evolving global ",[52,8436,8437],{},"labeling regulations",[49,8439,8440,8441,8444,8445],{},"Improve ",[52,8442,8443],{},"product transparency"," and earn trust through better ",[52,8446,2467],{},[49,8448,8449,8450,8453],{},"Support ",[52,8451,8452],{},"augmented reality"," and dynamic content experiences",[49,8455,8456,8457,8459],{},"Enable real-time ",[52,8458,8295],{}," and reduce out-of-stock issues",[49,8461,8462,8463,8466],{},"Authenticate products and protect ",[52,8464,8465],{},"brand reputation"," through unique identifiers",[87,8468,8469],{},[753,8470,8471,8473],{},[756,8472],{},[90,8474],{"alt":8417,"height":605,"src":8475,"width":608},"\u002Fimages\u002F2025\u002F08\u002FKey-advantages-of-transitioning-to-2D-barcodes.png",[25,8477,8479],{"id":8478},"how-2d-barcodes-impact-global-trade","How 2D barcodes impact global trade",[15,8481,8482,8483,8486,8487,8489],{},"For companies involved in international commerce, the move to 2D barcodes and the GS1 Digital Link standard can simplify cross-border operations. These barcodes carry ",[52,8484,8485],{},"detailed product data",", which helps meet local ",[52,8488,7834],{}," and ensures smoother customs processing.",[15,8491,8492,8493,8496,8497,1368,8500,1766,8503,8506,8507,8509],{},"This is especially valuable in sectors with strict ",[52,8494,8495],{},"quality control measures"," and safety standards. By embedding information like ",[52,8498,8499],{},"batch numbers",[52,8501,8502],{},"expiration dates",[52,8504,8505],{},"lot codes",", businesses can guarantee traceability and demonstrate accountability — a growing requirement in global ",[52,8508,1760],{}," agreements.",[25,8511,8513],{"id":8512},"building-trust-through-product-transparency","Building trust through product transparency",[15,8515,8516,8517,8520],{},"Today’s consumers demand more from brands. They want to know not just what a product is, but where it came from, how it was made, and how to use it responsibly. With 2D barcodes, brands can offer this ",[52,8518,8519],{},"product authenticity"," without cluttering the label.",[15,8522,8523,8524,8527,8528,8531],{},"Whether it’s ",[52,8525,8526],{},"safety information",", sourcing certifications, or disposal instructions, 2D barcodes give packaging a digital dimension — one that builds trust and influences ",[52,8529,8530],{},"consumer behavior"," at the shelf.",[87,8533,8534],{},[753,8535,8536,8538],{},[756,8537],{},[90,8539],{"alt":8513,"height":605,"src":8540,"width":608},"\u002Fimages\u002F2025\u002F08\u002FBuilding-trust-through-product-transparency.png",[25,8542,8544],{"id":8543},"the-role-of-digital-link-in-a-smooth-transition","The role of Digital Link in a smooth transition",[15,8546,2274,8547,8551,8552,8555,8556,8559],{},[187,8548,190],{"href":8549,"rel":8550},"http:\u002F\u002FDigital-link.com",[316]," exist to make the ",[52,8553,8554],{},"transition to 2D barcodes"," easier and more powerful. With built-in support for the ",[52,8557,8558],{},"GS1 Sunrise 2027"," standard, Digital Link helps brands, retailers, and manufacturers create QR codes that integrate seamlessly into existing systems and workflows.",[15,8561,8562,8563,8566,8567,8570],{},"Users can generate smart codes in bulk, connect them to dynamic landing pages, track performance, and update destinations over time — all without changing the printed code. This flexibility is essential for a ",[52,8564,8565],{},"successful transition"," and to ",[52,8568,8569],{},"stay competitive"," in a fast-evolving marketplace.",[25,8572,8574],{"id":8573},"ensuring-data-capacity-and-future-proofing-product-labels","Ensuring data capacity and future-proofing product labels",[15,8576,8577,8578,8581,8582,8585,8586,8589],{},"Linear barcodes were never designed to handle modern demands. They carry a single number, with no built-in intelligence. 2D barcodes, by contrast, offer the ",[52,8579,8580],{},"data capacity"," to carry the ",[52,8583,8584],{},"Global Trade Item Number"," and much more — from serial numbers and ",[52,8587,8588],{},"price lookup"," values to language-specific product information and usage videos.",[15,8591,8592,8593,8596,8597,8600],{},"This richness means that one label can serve multiple audiences, in multiple countries, with ",[52,8594,8595],{},"additional data"," accessible on demand. It also means fewer ",[52,8598,8599],{},"multiple barcodes"," on a package, reducing confusion and improving design flexibility.",[25,8602,8604],{"id":8603},"why-now-is-the-time-to-act","Why now is the time to act",[15,8606,8607,8608,8610,8611,8614,8615,8617],{},"The timeline for ",[52,8609,8259],{}," might seem generous, but the systems and processes required to support 2D barcodes take time to build and test. Retailers must update ",[52,8612,8613],{},"point of sale systems",", manufacturers must adapt labeling lines, and brands must rethink how they deliver ",[52,8616,1486],{}," and storytelling through packaging.",[15,8619,8620,8621,8623],{},"Early adopters will not only avoid bottlenecks — they’ll also unlock opportunities to innovate, increase efficiency, and deliver richer ",[52,8622,8369],{},". Delaying this shift risks being left behind in both compliance and competitiveness.",[87,8625,8626],{},[753,8627,8628,8630],{},[756,8629],{},[90,8631],{"alt":8604,"height":605,"src":8632,"width":608},"\u002Fimages\u002F2025\u002F08\u002FWhy-now-is-the-time-to-act.png",[25,8634,8636],{"id":8635},"from-production-lines-to-loyalty-programs-real-world-impact","From production lines to loyalty programs: real-world impact",[15,8638,8639,8640,8643,8644,8647,8648,8651,8652,319],{},"2D barcodes are already proving their value in the real world. On ",[52,8641,8642],{},"production lines",", they enable fast scanning and verification. In pharmacies, they help ensure correct ",[52,8645,8646],{},"medication administration",". At checkout, they allow faster processing while linking to ",[52,8649,8650],{},"loyalty programs",". And for logistics teams, they offer precise tracking that supports smarter ",[52,8653,8412],{},[15,8655,8656,8657,8660],{},"This isn’t just a new symbol — it’s a new ",[52,8658,8659],{},"process",". One that can transform the way data flows between systems, brands, partners, and people.",[25,8662,8664],{"id":8663},"how-to-prepare-for-sunrise-2027","How to prepare for Sunrise 2027",[15,8666,8667],{},"To get ready for the transition:",[2061,8669,8670,8673,8680,8683,8690],{},[49,8671,8672],{},"Audit your current barcode usage across products and packaging",[49,8674,8675,8676,8679],{},"Identify where ",[52,8677,8678],{},"more data"," can improve operations or compliance",[49,8681,8682],{},"Choose a platform that supports the GS1 Digital Link standard",[49,8684,8685,8686,8689],{},"Update your ",[52,8687,8688],{},"point of sale"," and backend systems for 2D compatibility",[49,8691,8692,8693,8695],{},"Test your codes across all ",[52,8694,8373],{},", warehouse scanners, and consumer apps",[15,8697,8698],{},"Most importantly, treat Sunrise 2027 as a chance to modernize, not just a deadline to meet. The brands that embrace this change fully will gain a long-term advantage.",[25,8700,8702],{"id":8701},"unlocking-endless-possibilities-with-next-gen-barcodes","Unlocking endless possibilities with next-gen barcodes",[15,8704,8705,8706,8709,8710,8712],{},"The promise of Sunrise 2027 is more than a technical upgrade. It’s about enabling ",[52,8707,8708],{},"global supply chain"," transparency, engaging consumers with rich content, improving ",[52,8711,7800],{},", and driving efficiency from the warehouse to the checkout.",[15,8714,8715],{},"As businesses prepare for this transformation, those who embrace the power of 2D barcodes now will lead the charge toward a smarter, safer, more connected future.",[15,8717,8718],{},"The countdown has already begun. Will you be ready?",{"title":321,"searchDepth":322,"depth":322,"links":8720},[8721,8722,8723,8724,8725,8726,8727,8728,8729,8730,8731,8732,8733,8734],{"id":8263,"depth":325,"text":8264},{"id":8278,"depth":325,"text":8279},{"id":8318,"depth":325,"text":8319},{"id":8348,"depth":325,"text":8349},{"id":8390,"depth":325,"text":8391},{"id":8416,"depth":325,"text":8417},{"id":8478,"depth":325,"text":8479},{"id":8512,"depth":325,"text":8513},{"id":8543,"depth":325,"text":8544},{"id":8573,"depth":325,"text":8574},{"id":8603,"depth":325,"text":8604},{"id":8635,"depth":325,"text":8636},{"id":8663,"depth":325,"text":8664},{"id":8701,"depth":325,"text":8702},"Learn how Sunrise 2027 marks the transition from barcodes to QRs, enhancing product tracking, consumer engagement, and supply chain efficiency","Sunrise 2027 and the new era of smart product data",{},"\u002Fimages\u002F2025\u002F08\u002FSunrise-2027-1.png","\u002Fnews\u002Fsunrise-2027","2025-08-01T14:05:09+02:00",{"title":8244,"description":8735},"\u002Fnews\u002Fsunrise-2027\u002F","news\u002Fsunrise-2027","2025-08-01T14:05:11+02:00","ag_Xstuj0OEuv2Jh7Gs-AlQ8YaBjV2a1PZXRaovQeA0",{"id":8747,"title":8748,"author":7,"body":8749,"category":7,"description":8947,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":8948,"navigation":351,"ogImage":8949,"path":8950,"publishedAt":8951,"sections":7,"seo":8952,"sourcePath":8953,"stem":8954,"updatedAt":8955,"videos":7,"__hash__":8956},"pages\u002Fnews\u002Fthe-espr-working-plan-textiles.md","ESPR working plan textiles: what it means for the industry",{"type":9,"value":8750,"toc":8936},[8751],[12,8752,8753,8764,8768,8774,8777,8781,8784,8791,8801,8805,8808,8828,8831,8841,8845,8853,8856,8866,8870,8873,8876,8880,8883,8886,8890,8893,8896,8906,8910,8913,8916,8926,8930,8933],{},[15,8754,8755,8756,8763],{},"The European Commission is pushing forward with its ",[308,8757,8758],{},[187,8759,8762],{"href":8760,"rel":8761,"target":317},"https:\u002F\u002Fcommission.europa.eu\u002Fenergy-climate-change-environment\u002Fstandards-tools-and-labels\u002Fproducts-labelling-rules-and-requirements\u002Fecodesign-sustainable-products-regulation_en",[315,316],"Ecodesign for Sustainable Products Regulation"," (ESPR), and textiles are a top priority in the first ESPR working plan textiles. In December 2022, the European Commission adopted the first ESPR working plan, which will guide new ecodesign requirements through 2024 and beyond. Currently, in mid-2025, key delegated acts for the textile sector are being drafted, with formal adoption expected between late 2025 and early 2026. For textile and footwear brands, this marks a major shift in how products will need to be designed, manufactured, and placed on the EU market. But it also brings opportunities for innovation and leadership.",[25,8765,8767],{"id":8766},"what-is-the-espr-working-plan-for-textiles","What is the ESPR working plan for textiles?",[15,8769,8770,8771,8773],{},"The ESPR working plan textiles is part of a broader EU initiative to reduce the environmental footprint of products across the single market. The ",[308,8772,8762],{}," (ESPR) introduces new ecodesign requirements and sustainability standards that aim to foster a competitive circular economy.",[15,8775,8776],{},"The first ESPR working plan includes 30 product groups—textiles and footwear are among the sectors with significant environmental impacts and a top priority for the European Commission. The goal is to provide legal certainty and clear rules for industries, enabling them to shift towards more sustainable production while eliminating negative environmental impacts.",[25,8778,8780],{"id":8779},"why-are-textiles-a-top-priority-in-the-first-espr-working-plan","Why are textiles a top priority in the first ESPR working plan?",[15,8782,8783],{},"The textile sector is one of the most environmentally impactful sectors in Europe. It contributes heavily to waste generation, greenhouse gas emissions, water use, and the release of microplastics. The sector also makes extensive use of energy intensive intermediate products and hazardous chemicals.",[15,8785,8786,8787,8790],{},"By targeting textiles and footwear early in the ESPR process, the European Commission aims to drive investment in innovative materials, recycled content, and circular economy principles. It also signals strong EU support for industries ready to align with the European Union’s ",[308,8788,8789],{},"clean industrial deal"," and sustainable future ambitions.",[87,8792,8793],{},[753,8794,8795,8797],{},[756,8796],{},[90,8798],{"alt":8799,"height":605,"src":8800,"width":608},"Massive piles of discarded textiles mixed with microplastic pellets illustrating the environmental impact of textile waste","\u002Fimages\u002F2025\u002F06\u002FMassive-piles-of-discarded-textiles-mixed-with-microplastic-pellets-illustrating-the-environmental-impact-of-textile-waste.png",[25,8802,8804],{"id":8803},"what-changes-will-the-espr-bring-for-textile-brands","What changes will the ESPR bring for textile brands?",[15,8806,8807],{},"The ESPR working plan textiles introduces ambitious sustainability requirements and ecodesign rules that will soon become mandatory through future delegated acts. These include:",[2061,8809,8810,8813,8816,8819,8822,8825],{},[49,8811,8812],{},"Minimum recycled content targets",[49,8814,8815],{},"Restrictions on hazardous chemicals",[49,8817,8818],{},"Rules on durability, reparability, and recyclability",[49,8820,8821],{},"Measures to eliminate microplastic pollution",[49,8823,8824],{},"Restrictions on destroying unsold consumer products",[49,8826,8827],{},"Requirements to reduce energy consumption",[15,8829,8830],{},"Together, these changes aim to foster innovation, improve environmental sustainability, and benefit consumers by delivering higher quality, longer-lasting sustainable products.",[87,8832,8833],{},[753,8834,8835,8837],{},[756,8836],{},[90,8838],{"alt":8839,"height":605,"src":8840,"width":608},"Designers collaborating on sustainable fashion garments in a modern studio, creating eco-friendly clothing","\u002Fimages\u002F2025\u002F06\u002FDesigners-collaborating-on-sustainable-fashion-garments-in-a-modern-studio-creating-eco-friendly-clothing.png",[25,8842,8844],{"id":8843},"how-will-the-digital-product-passport-help","How will the digital product passport help?",[15,8846,8847,8848,8852],{},"A key tool of the ESPR will be the ",[308,8849,8850],{},[187,8851,7951],{"href":7872}," (DPP), a requirement for all priority products including textiles, footwear, electrical and electronic equipment, and energy related products.",[15,8854,8855],{},"For textile value chains, the digital product passport will ensure that information on recycled content, sustainability requirements, and the environmental impact of products is easily accessible across the EU single market. This will provide legal certainty, help eliminate negative environmental impacts, and foster transparency for brands and consumers alike.",[87,8857,8858],{},[753,8859,8860,8862],{},[756,8861],{},[90,8863],{"alt":8864,"height":605,"src":8865,"width":608},"Tablet displaying a digital product passport for a sustainable garment with details on recycled content and materials","\u002Fimages\u002F2025\u002F06\u002FTablet-displaying-a-digital-product-passport-for-a-sustainable-garment-with-details-on-recycled-content-and-materials.png",[25,8867,8869],{"id":8868},"which-industries-should-be-prepared","Which industries should be prepared?",[15,8871,8872],{},"The ESPR working plan textiles affects many concerned industries—from textile brands and footwear brands to suppliers of energy intensive products, recycled materials, and innovative materials.",[15,8874,8875],{},"The plan also impacts related sectors such as electrical and electronic equipment, energy related products, and intermediate products used in textiles and apparel. In short, any industry with significant environmental impacts large or small must now align with the EU’s ecodesign requirements.",[25,8877,8879],{"id":8878},"how-will-the-espr-influence-global-competitiveness","How will the ESPR influence global competitiveness?",[15,8881,8882],{},"One of the European Commission’s aims is to create internationally competitive, sustainable products that benefit consumers and the planet. The ESPR working plan textiles is designed to drive quality jobs, foster innovation, and make the EU market a leader in the competitive circular economy.",[15,8884,8885],{},"Brands and manufacturers that align early with ESPR requirements will gain a first-mover advantage, helping them to compete more effectively both inside the EU single market and globally.",[25,8887,8889],{"id":8888},"what-does-this-mean-for-the-footwear-industry","What does this mean for the footwear industry?",[15,8891,8892],{},"Footwear production is explicitly included in the first ESPR working plan. This sector faces many of the same challenges as textiles—high energy consumption, use of non-sustainable materials, and complex sectors with large waste generation.",[15,8894,8895],{},"By adopting circular economy principles, using more sustainable materials, and improving recycled content calculations, footwear brands can reduce their carbon and environmental footprints. The ESPR working plan textiles gives the footwear industry a clear framework for transformation.",[87,8897,8898],{},[753,8899,8900,8902],{},[756,8901],{},[90,8903],{"alt":8904,"height":605,"src":8905,"width":608},"Footwear designers examining sustainable sneakers made from recycled materials in a modern studio","\u002Fimages\u002F2025\u002F06\u002FFootwear-designers-examining-sustainable-sneakers-made-from-recycled-materials-in-a-modern-studio.png",[25,8907,8909],{"id":8908},"what-happens-next","What happens next?",[15,8911,8912],{},"The ESPR working plan textiles is now being followed by the development of future delegated acts, which will turn the plan’s guidelines into binding EU legislation. These acts will provide concrete measures and timelines for achieving the ESPR’s sustainability goals.",[15,8914,8915],{},"Brands should prepare by mapping their environmental footprint, investing in sustainable materials, recycled content, and eco-innovation, and adopting tools like the digital product passport.",[87,8917,8918],{},[753,8919,8920,8922],{},[756,8921],{},[90,8923],{"alt":8924,"height":605,"src":8925,"width":608},"Young fashion designers presenting a sustainable clothing collection at an eco-friendly fashion show","\u002Fimages\u002F2025\u002F06\u002FYoung-fashion-designers-presenting-a-sustainable-clothing-collection-at-an-eco-friendly-fashion-show.png",[25,8927,8929],{"id":8928},"a-sustainable-future-for-the-textile-sector","A sustainable future for the textile sector",[15,8931,8932],{},"The ESPR working plan textiles marks a bold step towards eliminating negative environmental impacts and fostering a sustainable future for the textile and footwear industries. It addresses the entire value chain—from design and sourcing to production, use, and end-of-life management.",[15,8934,8935],{},"For textile brands that embrace these changes, the opportunity is clear: to lead the way in creating sustainable products that meet growing consumer demand, comply with future EU legislation, and contribute to an environmentally impactful sector that drives positive change.",{"title":321,"searchDepth":322,"depth":322,"links":8937},[8938,8939,8940,8941,8942,8943,8944,8945,8946],{"id":8766,"depth":325,"text":8767},{"id":8779,"depth":325,"text":8780},{"id":8803,"depth":325,"text":8804},{"id":8843,"depth":325,"text":8844},{"id":8868,"depth":325,"text":8869},{"id":8878,"depth":325,"text":8879},{"id":8888,"depth":325,"text":8889},{"id":8908,"depth":325,"text":8909},{"id":8928,"depth":325,"text":8929},"How the ESPR working plan textiles will transform the EU market. Learn what textile brands need to know to comply and innovate.",{},"\u002Fimages\u002F2025\u002F06\u002FThe-ESPR-working-plan-textiles.png","\u002Fnews\u002Fthe-espr-working-plan-textiles","2025-06-25T16:37:30+02:00",{"title":8748,"description":8947},"\u002Fnews\u002Fthe-espr-working-plan-textiles\u002F","news\u002Fthe-espr-working-plan-textiles","2025-06-25T16:37:32+02:00","6WYIiwls7CvxyJ9J051dh30BWIiTVqSy2377-1XGAtw",{"id":8958,"title":8959,"author":7,"body":8960,"category":7,"description":9310,"extension":348,"heading":9311,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":9312,"navigation":351,"ogImage":9313,"path":9314,"publishedAt":9315,"sections":7,"seo":9316,"sourcePath":9317,"stem":9318,"updatedAt":9319,"videos":7,"__hash__":9320},"pages\u002Fnews\u002Fqr-codes-vs-nfc-tags.md","QR codes vs NFC tags: Which one is right for your packaging?",{"type":9,"value":8961,"toc":9292},[8962],[12,8963,8964,8967,8970,8973,8977,8980,8986,8996,9000,9003,9006,9009,9019,9023,9026,9029,9032,9042,9046,9049,9052,9055,9065,9069,9072,9078,9081,9091,9095,9098,9101,9104,9108,9111,9116,9126,9130,9133,9136,9139,9149,9153,9156,9159,9162,9166,9169,9172,9182,9186,9189,9192,9195,9199,9202,9205,9208,9218,9222,9225,9228,9232,9238,9241,9249,9259,9263,9266,9269,9272,9276,9279,9282],{},[15,8965,8966],{},"You’ve probably seen both: a scannable QR code on a food label, and maybe tapped your phone against a shelf display with NFC. But when it comes to smart packaging, where every product is a touchpoint, which one is better: QR codes or NFC tags?",[15,8968,8969],{},"QR codes vs NFC tags is a question that comes up often in packaging strategy meetings. Both technologies bridge physical products and the digital world, but they do so differently. The real answer? It depends on your audience, your product, and what kind of experience you want to deliver.",[15,8971,8972],{},"Let’s break it down clearly, without hype: just smart, practical differences that matter for your business.",[25,8974,8976],{"id":8975},"how-do-qr-codes-work-on-packaging","How do QR codes work on packaging?",[15,8978,8979],{},"QR codes, including static QR code options, are two-dimensional barcodes that can be printed directly onto packaging. When scanned using a smartphone camera or QR code reader, they direct users to digital content: landing pages, video tutorials, loyalty programs, traceability data, or product authentication tools.",[15,8981,8982,8983,8985],{},"Dynamic QR codes (like those powered by ",[187,8984,190],{"href":189},") are handy because they can be edited after printing. That means you can run seasonal campaigns, update instructions, or fix URLs without reprinting anything. QR code technology is cost-effective, user-friendly, and works across almost all mobile devices.",[87,8987,8988],{},[753,8989,8990,8992],{},[756,8991],{},[90,8993],{"alt":8994,"height":605,"src":8995,"width":608},"Person scanning a QR code on a juice carton with smartphone in a home kitchen","\u002Fimages\u002F2025\u002F06\u002FPerson-scanning-a-QR-code-on-a-juice-carton-with-smartphone-in-a-home-kitchen.png",[25,8997,8999],{"id":8998},"what-about-nfc-tags-how-do-they-compare","What about NFC tags? How do they compare?",[15,9001,9002],{},"NFC tags are small chips embedded in or applied to packaging. They use near-field communication (NFC technology), which is part of the broader radio frequency identification (RFID) systems, to transmit data when a user brings an NFC-enabled smartphone close to the tag, usually within a few centimeters.",[15,9004,9005],{},"Unlike QR codes, NFC tags don’t require visible printing. They can be hidden behind labels or integrated into materials. They offer a more seamless, high-end feel and are often used in premium packaging.",[15,9007,9008],{},"However, they also require NFC-enabled devices, which can be a limitation, especially in markets or age groups where NFC technology adoption is lower.",[87,9010,9011],{},[753,9012,9013,9015],{},[756,9014],{},[90,9016],{"alt":9017,"height":605,"src":9018,"width":608},"Person scanning a QR code on a cereal box with smartphone in a modern kitchen","\u002Fimages\u002F2025\u002F06\u002FPerson-scanning-a-QR-code-on-a-cereal-box-with-smartphone-in-a-modern-kitchen.png",[25,9020,9022],{"id":9021},"what-are-the-pros-and-cons-of-qr-codes-vs-nfc-tags","What are the pros and cons of QR codes vs NFC tags?",[15,9024,9025],{},"QR codes are incredibly accessible. They work with almost all smartphones via camera apps, don’t require special chips, and are typically free to create. Brands can use a reliable QR code generator to build and track campaigns.",[15,9027,9028],{},"NFC technology offers a more intuitive, tap-based experience. It’s excellent for contactless payment, access control, or anti-counterfeit applications. But it’s more expensive to implement and harder to scale for mass-market products.",[15,9030,9031],{},"In short, QR codes are versatile, visible, and low-cost. NFC tags are sleek and secure but hardware-dependent.",[87,9033,9034],{},[753,9035,9036,9038],{},[756,9037],{},[90,9039],{"alt":9040,"height":605,"src":9041,"width":608},"Man tapping a smartphone on an NFC-enabled green package in a grocery setting","\u002Fimages\u002F2025\u002F06\u002FMan-tapping-a-smartphone-on-an-NFC-enabled-green-package-in-a-grocery-setting.png",[25,9043,9045],{"id":9044},"can-these-technologies-be-used-together-on-packaging","Can these technologies be used together on packaging?",[15,9047,9048],{},"Yes, and many brands do just that.",[15,9050,9051],{},"Using both QR codes and NFC on packaging allows for broader user interaction. QR codes reach everyone with a smartphone camera while also catering to NFC users. NFC offers added value to users with newer devices or premium expectations.",[15,9053,9054],{},"A cosmetics brand might use a visible QR code for tutorials and loyalty programs while embedding an NFC chip to verify authenticity or enable intelligent shelf detection.",[87,9056,9057],{},[753,9058,9059,9061],{},[756,9060],{},[90,9062],{"alt":9063,"height":605,"src":9064,"width":608},"Packaging design with QR in industrial workspace","\u002Fimages\u002F2025\u002F06\u002FPackaging-design-with-QR-in-industrial-workspace.png",[25,9066,9068],{"id":9067},"how-do-qr-codes-compare-to-traditional-barcodes","How do QR codes compare to traditional barcodes?",[15,9070,9071],{},"Traditional barcodes (like UPCs or EANs) are designed for machines, not consumers. They carry limited, static information, usually just a product ID, meant for inventory systems and point-of-sale terminals.",[15,9073,9074,9077],{},[187,9075,9076],{"href":7686},"Next-generation QR codes"," go much further. They store complex data and connect customers to dynamic digital content. They also comply with GS1 standards, meaning they can work in retail and supply chain systems just like a standard barcode.",[15,9079,9080],{},"In essence, QR codes do everything traditional barcodes can, plus everything traditional barcodes can’t.",[87,9082,9083],{},[753,9084,9085,9087],{},[756,9086],{},[90,9088],{"alt":9089,"height":605,"src":9090,"width":608},"Person scanning a QR code on a jar of sauce in a grocery store aisle","\u002Fimages\u002F2025\u002F06\u002FPerson-scanning-a-QR-code-on-a-jar-of-sauce-in-a-grocery-store-aisle.png",[25,9092,9094],{"id":9093},"what-does-each-one-reveal-about-product-data","What does each one reveal about product data?",[15,9096,9097],{},"QR codes excel at traceability and transparency. They’re the preferred tool for digital product passports, ingredient lists, sustainability data, etc.",[15,9099,9100],{},"NFC tags are stronger for physical interactions, such as event ticketing, contactless payments, or secure asset tracking. They’re used when the goal is to verify an item or trigger a specific action through direct contact.",[15,9102,9103],{},"QR codes offer a more straightforward and scalable path to sharing detailed product origin stories, compliance information, or customer feedback forms, highlighting the differences between QR codes and other technologies.",[25,9105,9107],{"id":9106},"what-do-qr-codes-reveal-about-customer-behavior","What do QR codes reveal about customer behavior?",[15,9109,9110],{},"Every scan is a signal. It tells you when and where a customer engaged, what product they interacted with, and what device they used. Over time, this paints a picture of how people interact with your packaging, not just once, but across the product lifecycle.",[15,9112,9113,9115],{},[187,9114,190],{"href":189}," captures these behavioral signals in real time, allowing you to adjust content, test new strategies, or trigger personalized flows. This kind of feedback loop helps brands optimize the whole post-purchase experience.",[87,9117,9118],{},[753,9119,9120,9122],{},[756,9121],{},[90,9123],{"alt":9124,"height":605,"src":9125,"width":608},"Man scanning a QR code on a Barbie package in a toy store aisle","\u002Fimages\u002F2025\u002F06\u002FMan-scanning-a-QR-code-on-a-Barbie-package-in-a-toy-store-aisle.png",[25,9127,9129],{"id":9128},"which-one-wins-for-consumer-engagement","Which one wins for consumer engagement?",[15,9131,9132],{},"This is where QR codes pull ahead. The visibility of a printed QR code invites action. You can place it front-of-pack, include a CTA, and change the content dynamically. It encourages curiosity and rewards users with instant value.",[15,9134,9135],{},"Scanning QR codes also feels intuitive for most users: swipe-and-see behavior has become second nature.",[15,9137,9138],{},"NFC is more passive. It works well when the user knows what to expect (like tapping to pay), but it can go unnoticed without prompting. It’s great for discreet use cases, but not for discovery-driven engagement.",[87,9140,9141],{},[753,9142,9143,9145],{},[756,9144],{},[90,9146],{"alt":9147,"height":605,"src":9148,"width":608},"Hand holding a beer bottle with a QR code label in front of store shelves","\u002Fimages\u002F2025\u002F06\u002FHand-holding-a-beer-bottle-with-a-QR-code-label-in-front-of-store-shelves.png",[25,9150,9152],{"id":9151},"what-about-accessibility-and-device-compatibility","What about accessibility and device compatibility?",[15,9154,9155],{},"QR codes are universally compatible with modern smartphones—no special hardware. Just open the camera app and scan. That’s why they work for everything from contactless interactions to digital business cards.",[15,9157,9158],{},"NFC tags require a device equipped with NFC capabilities. Many Android phones have this by default, but iOS devices support it only in newer models. That means a segment of users may miss out unless you provide a fallback.",[15,9160,9161],{},"If your audience is broad or global, QR codes are the safer choice.",[25,9163,9165],{"id":9164},"can-qr-codes-support-mobile-payments","Can QR codes support mobile payments?",[15,9167,9168],{},"While QR codes are best known for driving engagement and transparency, they also support mobile payments in many regions. From WeChat Pay in Asia to digital wallets in Europe, QR-based payment flows are becoming increasingly familiar.",[15,9170,9171],{},"Adding a QR code that links directly to a secure checkout page can simplify conversion for brands selling DTC or in pop-up retail formats.",[87,9173,9174],{},[753,9175,9176,9178],{},[756,9177],{},[90,9179],{"alt":9180,"height":605,"src":9181,"width":608},"Smartphone showing a QR code near a contactless POS terminal on a wooden counter","\u002Fimages\u002F2025\u002F06\u002FSmartphone-showing-a-QR-code-near-a-contactless-POS-terminal-on-a-wooden-counter.png",[25,9183,9185],{"id":9184},"what-does-implementation-look-like-for-each","What does implementation look like for each?",[15,9187,9188],{},"Creating QR codes is fast, flexible, and cost-efficient. Using a QR code generator like Digital Link’s system, you can generate thousands, embed them into print-ready packaging files, and update them post-launch with dynamic destinations.",[15,9190,9191],{},"NFC implementation involves sourcing NFC chips, embedding or applying them to packaging, and testing for scan reliability across materials. It also adds cost per unit, so it’s typically used on higher-value products.",[15,9193,9194],{},"Both require thoughtful user journey design, considering the key differences, but QR codes get you to market faster.",[25,9196,9198],{"id":9197},"are-there-security-or-privacy-concerns","Are there security or privacy concerns?",[15,9200,9201],{},"Like any connected technology, both QR codes and NFC tags can be misused if not appropriately managed.",[15,9203,9204],{},"Dynamic QR codes reduce risk by allowing updates to destination URLs. They also make it easier to manage data collection and ensure compliance with privacy regulations.",[15,9206,9207],{},"NFC tags are harder to tamper with physically, which helps in scenarios like access control or anti-counterfeit labeling. But they can still be cloned or exploited if not encrypted.",[87,9209,9210],{},[753,9211,9212,9214],{},[756,9213],{},[90,9215],{"alt":9216,"height":605,"src":9217,"width":608},"Person holding a smartphone showing a QR code next to a cardboard box with NFC symbol","\u002Fimages\u002F2025\u002F06\u002FPerson-holding-a-smartphone-showing-a-QR-code-next-to-a-cardboard-box-with-NFC-symbol.png",[25,9219,9221],{"id":9220},"what-about-risks-like-data-interception","What about risks like data interception?",[15,9223,9224],{},"NFC tags can be vulnerable to data interception if not encrypted, mainly when used for sensitive interactions like authentication or payment. Because the tag transmits wirelessly, nearby devices can sometimes pick up or clone the signal.",[15,9226,9227],{},"QR codes, in contrast, require a visual scan. This makes them less susceptible to passive interception.",[25,9229,9231],{"id":9230},"how-can-brands-protect-against-data-manipulation","How can brands protect against data manipulation?",[15,9233,9234,9235,9237],{},"When you connect packaging to digital experiences, protecting the integrity of that data becomes essential. QR codes generated through ",[187,9236,190],{"href":189}," are tamper-resistant by design. Brands can control exactly where the code leads, what content is displayed, and how that content evolves over time.",[15,9239,9240],{},"Because dynamic QR codes allow centralized updates, you avoid the risks associated with hardcoded URLs or manual edits, which are two common sources of accidental or malicious data manipulation. The ability to audit and lock destinations helps safeguard your brand and customer experience at scale.",[15,9242,9243,9244,9248],{},"Furthermore, reliable platforms like Digital Link are ",[187,9245,9247],{"href":9246},"\u002Fguides\u002Fiso-certifications\u002F","ISO-certified"," for data security, implementing state-of-the-art protection solutions for users.",[87,9250,9251],{},[753,9252,9253,9255],{},[756,9254],{},[90,9256],{"alt":9257,"height":605,"src":9258,"width":608},"Person locking a cardboard box with a QR code and padlock icon label","\u002Fimages\u002F2025\u002F06\u002FPerson-locking-a-cardboard-box-with-a-QR-code-and-padlock-icon-label.png",[25,9260,9262],{"id":9261},"how-do-qr-codes-and-nfc-tags-support-omnichannel-strategies","How do QR codes and NFC tags support omnichannel strategies?",[15,9264,9265],{},"Both formats help bridge offline products with online experiences. QR codes are especially useful in retail, allowing shoppers to scan for product reviews, restock alerts, social media pages, or AR previews.",[15,9267,9268],{},"NFC works well in loyalty cards, wearable packaging, or tap-to-unlock experiences. It’s elegant, fast, and physical, but it’s limited by hardware.",[15,9270,9271],{},"Combining both gives brands the flexibility to meet users where they are.",[25,9273,9275],{"id":9274},"so-qr-codes-vs-nfc-tags-which-one-should-you-use","So, QR codes vs NFC tags: which one should you use?",[15,9277,9278],{},"Go with QR codes if you’re looking for broad compatibility, low cost, and fast deployment. NFC tags add value if you’re targeting high-end, tech-savvy users or need contactless verification, although they require specific hardware.",[15,9280,9281],{},"In many cases, you don’t have to choose. Use QR codes for reach and engagement. Layer NFC for added security or tactile experiences. The two can complement each other.",[87,9283,9284],{},[753,9285,9286,9288],{},[756,9287],{},[90,9289],{"alt":9290,"height":605,"src":9291,"width":608},"Hand holding a blue product tag with both QR code and NFC symbol","\u002Fimages\u002F2025\u002F06\u002FHand-holding-a-blue-product-tag-with-both-QR-code-and-NFC-symbol.png",{"title":321,"searchDepth":322,"depth":322,"links":9293},[9294,9295,9296,9297,9298,9299,9300,9301,9302,9303,9304,9305,9306,9307,9308,9309],{"id":8975,"depth":325,"text":8976},{"id":8998,"depth":325,"text":8999},{"id":9021,"depth":325,"text":9022},{"id":9044,"depth":325,"text":9045},{"id":9067,"depth":325,"text":9068},{"id":9093,"depth":325,"text":9094},{"id":9106,"depth":325,"text":9107},{"id":9128,"depth":325,"text":9129},{"id":9151,"depth":325,"text":9152},{"id":9164,"depth":325,"text":9165},{"id":9184,"depth":325,"text":9185},{"id":9197,"depth":325,"text":9198},{"id":9220,"depth":325,"text":9221},{"id":9230,"depth":325,"text":9231},{"id":9261,"depth":325,"text":9262},{"id":9274,"depth":325,"text":9275},"Compare QR codes vs NFC tags to see which tech delivers better reach, engagement, and flexibility in your packaging strategy.","What’s the real difference in QR codes vs NFC tags on packaging?",{},"\u002Fimages\u002F2025\u002F06\u002FQR-codes-vs-NFC-tags.png","\u002Fnews\u002Fqr-codes-vs-nfc-tags","2025-06-16T12:30:39+02:00",{"title":8959,"description":9310},"\u002Fnews\u002Fqr-codes-vs-nfc-tags\u002F","news\u002Fqr-codes-vs-nfc-tags","2025-06-20T15:55:13+02:00","1egANBiQBRWnDpBxLeLA1Qs5cuM9J4-QhyrSwhoL-fk",{"id":9322,"title":9323,"author":7,"body":9324,"category":7,"description":9702,"extension":348,"heading":9703,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":9704,"navigation":351,"ogImage":9705,"path":9706,"publishedAt":9707,"sections":7,"seo":9708,"sourcePath":9709,"stem":9710,"updatedAt":9711,"videos":7,"__hash__":9712},"pages\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes.md","Smart packaging with next-generation QR codes",{"type":9,"value":9325,"toc":9684},[9326],[12,9327,9328,9331,9337,9343,9346,9350,9353,9356,9359,9364,9367,9377,9381,9384,9387,9390,9393,9397,9400,9403,9406,9409,9412,9416,9419,9422,9428,9431,9441,9445,9448,9451,9454,9457,9461,9464,9467,9470,9473,9476,9486,9490,9493,9496,9499,9502,9512,9516,9519,9522,9525,9528,9532,9535,9538,9541,9544,9548,9551,9554,9557,9567,9571,9574,9577,9580,9583,9587,9590,9593,9596,9600,9603,9606,9609,9613,9616,9619,9622,9627,9637,9641,9646,9649,9655,9659,9662,9665,9668,9674],{},[15,9329,9330],{},"You’ve seen QR codes on everything, from snack wrappers to shampoo bottles. But the technology and brands’ use of it have evolved.",[15,9332,9333,9334,9336],{},"Smart packaging with ",[187,9335,6178],{"href":7686}," is a gateway to personalized experiences, transparent supply chains, and smarter product interactions, fostering consumer trust .",[15,9338,9339,9340,9342],{},"With GS1-compliant QR codes powered by ",[187,9341,190],{"href":189},", your product packaging becomes connected, dynamic, and intelligent.",[15,9344,9345],{},"Whether a consumer scans for product details or a retailer verifies authenticity, these QR codes transform how brands communicate and build trust.",[25,9347,9349],{"id":9348},"how-is-smart-packaging-technology-changing-the-packaging-industry","How is smart packaging technology changing the packaging industry?",[15,9351,9352],{},"Smart packaging technology is setting a new standard for the packaging industry. Traditional packaging told consumers what was inside. Smart packaging shows them.",[15,9354,9355],{},"From NFC and augmented reality to scannable 2D barcodes, brands are leveraging technologies that make packaging interactive.",[15,9357,9358],{},"This shift is being driven by a need for transparency, customer engagement, and supply chain visibility, especially in industries like cosmetics, food, and electronics.",[15,9360,4633,9361,9363],{},[187,9362,190],{"href":189},", packaging isn’t locked in time. It evolves. With a single printed code, you can update promotions, localize content, and provide real-time tracking.",[15,9365,9366],{},"It’s a new era for packaging: flexible, informative, and consumer-first.",[87,9368,9369],{},[753,9370,9371,9373],{},[756,9372],{},[90,9374],{"alt":9375,"height":605,"src":9376,"width":608},"A person scans a QR code on a paper pasta bag in a grocery store, using a smartphone to access smart packaging content.","\u002Fimages\u002F2025\u002F06\u002FA-person-scans-a-QR-code-on-a-paper-pasta-bag-in-a-grocery-store-using-a-smartphone-to-access-smart-packaging-content.png",[25,9378,9380],{"id":9379},"how-are-emerging-technologies-shaping-smart-packaging","How are emerging technologies shaping smart packaging?",[15,9382,9383],{},"Smart packaging is evolving fast, thanks to a wave of emerging technologies that go beyond QR codes. Augmented reality (AR), NFC tags, digital watermarks, and IoT sensors are all pushing the boundaries of what packaging can do.",[15,9385,9386],{},"Brands are beginning to experiment with layered experiences, like combining QR codes with AR to offer virtual try-ons or product demos. Others use temperature-sensitive inks or sensor-triggered messaging to respond to environmental conditions.",[15,9388,9389],{},"The key is that next-generation QR codes can act as the unifying access point for these innovations.",[15,9391,9392],{},"A single QR code gives access to future technologies, allowing brands to stay current without changing the code itself.",[25,9394,9396],{"id":9395},"what-makes-qr-codes-a-core-part-of-smart-packaging","What makes QR codes a core part of smart packaging?",[15,9398,9399],{},"QR codes have become the backbone of smart packaging because they’re familiar, scannable on any device, and easily updated when dynamic.",[15,9401,9402],{},"Unlike static codes, dynamic QR codes give brands full control over what consumers see without changing the packaging.",[15,9404,9405],{},"You can use QR codes to unlock immersive experiences, share recycling instructions, or activate loyalty experiences.",[15,9407,9408],{},"The best part? The experience adapts to the user. A customer in Berlin may see different content than one in São Paulo, all from the same physical product.",[15,9410,9411],{},"At scale, this makes QR codes not just useful, but strategic. They bridge the gap between the physical and digital worlds in a way no other label element can.",[25,9413,9415],{"id":9414},"how-does-smart-packaging-enhance-consumer-engagement","How does smart packaging enhance consumer engagement?",[15,9417,9418],{},"Modern consumers want more than just a transaction. They want information, relevance, and connection. Smart packaging delivers all three, right when and where it matters.",[15,9420,9421],{},"A QR code on packaging can trigger a product how-to, link to a community, or deliver an exclusive discount.",[15,9423,9424,9425,9427],{},"When powered by ",[187,9426,190],{"href":189},", these experiences can be localized, personalized, and tracked. That means every scan is an opportunity to enhance consumer engagement and gather valuable first-party data.",[15,9429,9430],{},"Brands are building relationships, and smart packaging makes those relationships easier to start and scale.",[87,9432,9433],{},[753,9434,9435,9437],{},[756,9436],{},[90,9438],{"alt":9439,"height":605,"src":9440,"width":608},"A smiling man interacts with a cardboard box featuring a QR code while using his smartphone and laptop in a home office.","\u002Fimages\u002F2025\u002F06\u002FA-smiling-man-interacts-with-a-cardboard-box-featuring-a-QR-code-while-using-his-smartphone-and-laptop-in-a-home-office.png",[25,9442,9444],{"id":9443},"how-does-smart-packaging-impact-brand-image","How does smart packaging impact brand image?",[15,9446,9447],{},"Packaging is often the first physical touchpoint a customer has with a brand. When that packaging is interactive, up-to-date, and aligned with digital trends, it signals innovation, transparency, and care.",[15,9449,9450],{},"Next-generation QR codes help elevate your brand image by offering more than just functionality: they convey responsiveness and attention to the user experience.",[15,9452,9453],{},"Whether it’s instant access to product origin stories, safety certifications, or dynamic offers, customers see a brand that wants to communicate, not just sell.",[15,9455,9456],{},"Smart packaging becomes part of your branding toolkit. And because the experience continues after the scan, it reinforces the impression that your brand values clarity, relevance, and connection.",[25,9458,9460],{"id":9459},"why-is-connected-packaging-essential-for-todays-brands","Why is connected packaging essential for today’s brands?",[15,9462,9463],{},"Connected packaging links the physical product to live, digital content.",[15,9465,9466],{},"It’s what allows a shampoo bottle to explain its ingredients, a soda can to show promotions, or a cosmetics brand to display its environmental impact and certifications.",[15,9468,9469],{},"This approach is essential in a world where consumers expect access to detailed information, want proof of authenticity, and care about brand values.",[15,9471,9472],{},"It drives supply chain transparency, and connected packaging is how brands stay relevant, informative, and trusted.",[15,9474,9475],{},"Connected packaging is a direct, powerful tool for companies looking to refine marketing strategies, understand consumer behavior, or launch personalised experiences, providing a competitive edge.",[87,9477,9478],{},[753,9479,9480,9482],{},[756,9481],{},[90,9483],{"alt":9484,"height":605,"src":9485,"width":608},"A man closely examines a wine bottle with a QR code label in a store aisle filled with wines.","\u002Fimages\u002F2025\u002F06\u002FA-man-closely-examines-a-wine-bottle-with-a-QR-code-label-in-a-store-aisle-filled-with-wines.png",[25,9487,9489],{"id":9488},"whats-the-role-of-intelligent-packaging-in-the-supply-chain","What’s the role of intelligent packaging in the supply chain?",[15,9491,9492],{},"Intelligent packaging improves customer experience and transforms logistics. With the right data, brands can better manage inventory, reduce waste, and trace products across the supply chain.",[15,9494,9495],{},"For example, a QR code can confirm whether a product has reached the store shelf or if it’s been tampered with.",[15,9497,9498],{},"It can provide insights into scan frequency by region or product line, helping brands align production with demand.",[15,9500,9501],{},"By combining real-time tracking and digital updates, smart packaging becomes a tool for marketing and operations, creating transparency from manufacturer to end user.",[87,9503,9504],{},[753,9505,9506,9508],{},[756,9507],{},[90,9509],{"alt":9510,"height":605,"src":9511,"width":608},"A logistics worker uses a scanner and laptop to manage QR-coded boxes in a warehouse with visible inventory data.","\u002Fimages\u002F2025\u002F06\u002FA-logistics-worker-uses-a-scanner-and-laptop-to-manage-QR-coded-boxes-in-a-warehouse-with-visible-inventory-data.png",[25,9513,9515],{"id":9514},"how-do-brands-use-smart-packaging-to-promote-loyalty-programs","How do brands use smart packaging to promote loyalty programs?",[15,9517,9518],{},"Loyalty programs are most effective when they’re easy to join and engaging to use. Smart packaging achieves both.",[15,9520,9521],{},"A QR code printed on the product lets customers enroll instantly, track rewards, and access exclusive discounts without visiting a website or downloading an app. It provides real-time updates and creates a frictionless path from purchase to participation.",[15,9523,9524],{},"The result? Higher program engagement and stronger brand loyalty.",[15,9526,9527],{},"And with Digital Link’s analytics, brands can monitor performance in real time and refine offers based on actual scan behavior.",[25,9529,9531],{"id":9530},"what-does-smart-packaging-reveal-about-consumer-behavior","What does smart packaging reveal about consumer behavior?",[15,9533,9534],{},"Every scan tells a story. Smart packaging provides data that helps brands understand what consumers care about, when they engage, and how frequently they interact.",[15,9536,9537],{},"Are users scanning before buying or after opening the product? Are they looking for tutorials, certifications, or discounts?",[15,9539,9540],{},"These behavioral patterns help brands refine messaging, improve experiences, and even inform product development.",[15,9542,9543],{},"With smart packaging, you’re not guessing, you’re learning directly from your customers in real time.",[25,9545,9547],{"id":9546},"how-does-smart-packaging-influence-purchase-decisions","How does smart packaging influence purchase decisions?",[15,9549,9550],{},"Smart packaging plays a critical role in the decision to buy. When customers can instantly access usage tips, customer reviews, or ethical sourcing info at the point of consideration, they’re more likely to convert.",[15,9552,9553],{},"QR codes lower the barrier to trust. They answer customers’ silent questions: Is this brand legit? Is this product right for me? Am I making a responsible choice?",[15,9555,9556],{},"This transparency can be the tipping point for high-involvement categories like skincare, supplements, or specialty foods.",[87,9558,9559],{},[753,9560,9561,9563],{},[756,9562],{},[90,9564],{"alt":9565,"height":605,"src":9566,"width":608},"A woman smiles while evaluating a shampoo bottle with a QR code in a retail aisle full of personal care products.","\u002Fimages\u002F2025\u002F06\u002FA-woman-smiles-while-evaluating-a-shampoo-bottle-with-a-QR-code-in-a-retail-aisle-full-of-personal-care-products.png",[25,9568,9570],{"id":9569},"how-does-smart-packaging-support-sustainability-and-brand-values","How does smart packaging support sustainability and brand values?",[15,9572,9573],{},"More than ever, consumers expect brands to walk the talk. Smart packaging helps prove it.",[15,9575,9576],{},"QR codes can link to recycling instructions, explain the manufacturing process, or highlight the use of eco-friendly materials.",[15,9578,9579],{},"This gives consumers confidence that the brand aligns with their values.",[15,9581,9582],{},"It also allows companies to evolve their messaging without changing the physical packaging, which is essential for keeping up with sustainability certifications or shifting regulations.",[25,9584,9586],{"id":9585},"what-are-the-benefits-of-collecting-first-party-customer-data-through-packaging","What are the benefits of collecting first-party customer data through packaging?",[15,9588,9589],{},"First-party customer data is becoming essential for businesses as third-party cookies fade out. Smart packaging is a direct and privacy-respecting way to collect it.",[15,9591,9592],{},"Each time a consumer scans a code to access content, opt into a newsletter, or join a loyalty program, they’re giving you a real, consensual data point. And because it happens post-purchase, it reflects genuine interest, not just click curiosity.",[15,9594,9595],{},"This data can inform your marketing strategies, support personalization, and improve the overall customer experience. And unlike other data sources, it starts with real product interaction.",[25,9597,9599],{"id":9598},"what-industries-are-leading-the-shift-to-smart-packaging","What industries are leading the shift to smart packaging?",[15,9601,9602],{},"Industries like food and beverage, cosmetics, pharmaceuticals, and electronics are early adopters of smart packaging.",[15,9604,9605],{},"They face high regulatory pressure, rapid innovation cycles, and consumer demand for transparency, all of which smart packaging helps solve.",[15,9607,9608],{},"Even traditional sectors like apparel and household goods are catching up, especially as connected packaging becomes more affordable and expected by customers.",[25,9610,9612],{"id":9611},"how-does-smart-packaging-enhance-physical-retail-environments","How does smart packaging enhance physical retail environments?",[15,9614,9615],{},"Smart packaging doesn’t just live on the shelf; it transforms it. In physical retail environments, QR-enabled packaging gives shoppers access to information that may not fit on the label, right when they need it.",[15,9617,9618],{},"Imagine a customer browsing skincare. They scan a product to compare ingredients, watch a short how-to video, or check availability at another store. The result is a better-informed purchase and a richer customer journey without needing staff intervention.",[15,9620,9621],{},"For retailers, this also means fewer printed materials, easier promotion updates, and a richer in-store experience.",[15,9623,4633,9624,9626],{},[187,9625,190],{"href":189},", brands and retailers can work together to make the physical shopping journey more dynamic, without adding clutter or friction.",[87,9628,9629],{},[753,9630,9631,9633],{},[756,9632],{},[90,9634],{"alt":9635,"height":605,"src":9636,"width":608},"A woman in a store scans a skincare product with a QR code while browsing a shelf filled with beauty items.","\u002Fimages\u002F2025\u002F06\u002FA-woman-in-a-store-scans-a-skincare-product-with-a-QR-code-while-browsing-a-shelf-filled-with-beauty-items.png",[25,9638,9640],{"id":9639},"how-is-digital-link-empowering-brands-to-lead-this-transformation","How is Digital Link empowering brands to lead this transformation?",[15,9642,9643,9645],{},[187,9644,190],{"href":189}," helps businesses move beyond static labels, embracing smart packaging technology. With our next-generation QR code platform, companies can create intelligent, connected, and dynamic packaging in just a few clicks.",[15,9647,9648],{},"We offer tools for creating GS1-compliant QR codes, designing branded landing pages, localizing content automatically, and analyzing consumer interactions across the supply chain.",[15,9650,9651,9652,9654],{},"Whether you want to enhance consumer engagement, improve inventory management, or build brand trust, ",[187,9653,190],{"href":189}," provides the infrastructure to make your packaging smarter.",[25,9656,9658],{"id":9657},"whats-next-for-the-future-of-smart-packaging","What’s next for the future of smart packaging?",[15,9660,9661],{},"The future of packaging is real-time, responsive, and relational.",[15,9663,9664],{},"As consumers demand more transparency and personalization, and as regulations evolve, smart packaging will become the norm, not the novelty.",[15,9666,9667],{},"Technologies like augmented reality, near field communication, and intelligent labeling will merge with QR platforms to create fully immersive experiences. The packaging won’t just inform, it will interact.",[15,9669,9670,9671,9673],{},"For brands, this is a chance to lead with transparency, build deeper connections, and turn packaging into a long-term engagement tool. With ",[187,9672,190],{"href":189},", that future starts now.",[87,9675,9676],{},[753,9677,9678,9680],{},[756,9679],{},[90,9681],{"alt":9682,"height":605,"src":9683,"width":608},"A person displays a QR code on a white bottle and shows the matching code with the Digital Link Connexum logo on their smartphone screen.","\u002Fimages\u002F2025\u002F06\u002FA-person-displays-a-QR-code-on-a-white-bottle-and-shows-the-matching-code-with-the-Digital-Link-Connexum-logo-on-their-smartphone-screen.png",{"title":321,"searchDepth":322,"depth":322,"links":9685},[9686,9687,9688,9689,9690,9691,9692,9693,9694,9695,9696,9697,9698,9699,9700,9701],{"id":9348,"depth":325,"text":9349},{"id":9379,"depth":325,"text":9380},{"id":9395,"depth":325,"text":9396},{"id":9414,"depth":325,"text":9415},{"id":9443,"depth":325,"text":9444},{"id":9459,"depth":325,"text":9460},{"id":9488,"depth":325,"text":9489},{"id":9514,"depth":325,"text":9515},{"id":9530,"depth":325,"text":9531},{"id":9546,"depth":325,"text":9547},{"id":9569,"depth":325,"text":9570},{"id":9585,"depth":325,"text":9586},{"id":9598,"depth":325,"text":9599},{"id":9611,"depth":325,"text":9612},{"id":9639,"depth":325,"text":9640},{"id":9657,"depth":325,"text":9658},"Boost engagement and transparency with smart packaging with next-generation QR codes. Discover how Digital Link makes it easy.","What is smart packaging with next-generation QR codes?",{},"\u002Fimages\u002F2025\u002F06\u002FSmart-packaging-with-next-generation-QR-codes.png","\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes","2025-06-04T11:27:29+02:00",{"title":9323,"description":9702},"\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes\u002F","news\u002Fsmart-packaging-with-next-generation-qr-codes","2025-06-20T15:57:19+02:00","J_RtjWZJI8r-oaIOXDOtCZadWvQj09-E6wGTfDHQZXM",{"id":9714,"title":9715,"author":7,"body":9716,"category":7,"description":10086,"extension":348,"heading":10087,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":10088,"navigation":351,"ogImage":10089,"path":10090,"publishedAt":10091,"sections":7,"seo":10092,"sourcePath":10093,"stem":10094,"updatedAt":10095,"videos":7,"__hash__":10096},"pages\u002Fnews\u002Fqr-codes-on-packaging-for-loyalty.md","QR codes on packaging for loyalty: Boost engagement",{"type":9,"value":9717,"toc":10069},[9718],[12,9719,9720,9723,9731,9734,9737,9747,9751,9754,9757,9760,9763,9768,9778,9782,9785,9788,9791,9794,9798,9801,9804,9807,9810,9813,9823,9827,9830,9833,9836,9839,9849,9853,9856,9859,9862,9865,9875,9879,9882,9885,9888,9891,9901,9905,9908,9911,9914,9917,9921,9924,9927,9930,9933,9943,9947,9950,9953,9956,9960,9963,9966,9969,9972,9982,9986,9989,9992,9995,9998,10002,10005,10008,10011,10014,10017,10021,10024,10027,10030,10034,10037,10040,10043,10047,10050,10053,10056,10059],{},[15,9721,9722],{},"You’ve probably scanned a QR code on a coffee cup or cosmetics box before. Maybe it took you to a website or unlocked a discount. But more and more, these codes aren’t just shortcuts—they’re portals to customer loyalty programs built right into the packaging.",[15,9724,9725,9726,9730],{},"For brands trying to convert first-time buyers into repeat customers, ",[187,9727,9729],{"href":9728},"\u002Fguides\u002Fhow-to-use-qr-codes-on-packaging\u002F","QR codes on packaging"," for loyalty offer a scalable, smart way to engage.",[15,9732,9733],{},"The product itself becomes a loyalty trigger, making every scan a moment to connect, reward, and retain in a customer loyalty program —no app download or sign-up hassle needed.",[15,9735,9736],{},"More brands across beauty, beverage, and wellness sectors are embedding dynamic QR codes on packaging. These let customers instantly access loyalty points, special content, or exclusive deals in loyalty rewards programs —building brand stickiness from the shelf to the next sale.",[87,9738,9739],{},[753,9740,9741,9743],{},[756,9742],{},[90,9744],{"alt":9745,"height":605,"src":9746,"width":608},"QR codes on a coffee cup, moisturizer bottle, and snack pouch highlighting multi-sector loyalty strategies","\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-a-coffee-cup-moisturizer-bottle-and-snack-pouch-highlighting-multi-sector-loyalty-strategies.png",[25,9748,9750],{"id":9749},"how-do-qr-codes-improve-loyalty-programs","How do QR codes improve loyalty programs?",[15,9752,9753],{},"Traditional loyalty programs come with friction. Think punch cards, receipts, or complicated app flows. QR code loyalty programs remove these hurdles, supporting better customer retention . One scan is all it takes to unlock value.",[15,9755,9756],{},"With QR codes, customers can instantly enroll, collect loyalty points, access personalized offers, or view product tutorials. There’s no friction—just scan and go, making it a strong form of digital engagement .",[15,9758,9759],{},"Dynamic QR codes take things further. The same code can behave differently depending on location, device, or customer status.",[15,9761,9762],{},"That means a sunscreen sold in Miami can link to beach-care tips, while the same product in Berlin shows winter skincare advice. It’s loyalty that adapts, strengthening customer relationships .",[15,9764,9765,9767],{},[187,9766,190],{"href":189}," enables this flexibility with GS1-compliant dynamic QR codes that can be updated anytime, making your loyalty program agile and relevant.",[87,9769,9770],{},[753,9771,9772,9774],{},[756,9773],{},[90,9775],{"alt":9776,"height":605,"src":9777,"width":608},"Lotion, chips, and vitamin packaging with QR codes illustrating product-linked loyalty moments","\u002Fimages\u002F2025\u002F05\u002FLotion-chips-and-vitamin-packaging-with-QR-codes-illustrating-product-linked-loyalty-moments.png",[25,9779,9781],{"id":9780},"whats-the-difference-between-static-qr-codes-and-dynamic-ones","What’s the difference between static QR codes and dynamic ones?",[15,9783,9784],{},"Static QR codes are fixed. Once printed, they always point to the same destination. That might be fine for linking to a basic web page, but for loyalty programs, it’s a major limitation.",[15,9786,9787],{},"With static QR codes, you can’t update your offers, personalize experiences, or track detailed scan data. There’s no flexibility, and no way to test or improve your campaigns after the packaging is printed, impacting the customer experience .",[15,9789,9790],{},"Dynamic QR codes, like those powered by Digital Link, solve these problems.",[15,9792,9793],{},"You can change the destination at any time, localize content, and measure every scan. They’re essential for any loyalty strategy that aims to adapt and grow in ways that incentivize customers .",[25,9795,9797],{"id":9796},"how-do-qr-codes-drive-customer-engagement","How do QR codes drive customer engagement?",[15,9799,9800],{},"Customer engagement is about creating meaningful, ongoing interactions—not just sales. QR codes help brands engage right where the product is: in the customer’s hands.",[15,9802,9803],{},"After scanning a code, a shopper might watch a quick tutorial, unlock a bonus tip, join a community, or get an instant offer. These small, helpful experiences build emotional connection.",[15,9805,9806],{},"What makes QR-driven engagement stand out is its adaptability.",[15,9808,9809],{},"Brands can swap out campaigns on the fly—say, adding a Valentine’s reward in February or launching a back-to-school promotion in August—all without touching the physical packaging.",[15,9811,9812],{},"With Digital Link, you can track these engagements in real time and see what’s working. Which scans drive follow-ups? Which offers get clicked? The insights guide smarter engagement next time.",[87,9814,9815],{},[753,9816,9817,9819],{},[756,9818],{},[90,9820],{"alt":9821,"height":605,"src":9822,"width":608},"Person scanning a QR code on a herbal tea box in-store with a smartphone","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-a-QR-code-on-a-herbal-tea-box-in-store-with-a-smartphone.png",[25,9824,9826],{"id":9825},"how-do-qr-codes-help-promote-loyalty-programs-at-scale","How do QR codes help promote loyalty programs at scale?",[15,9828,9829],{},"Promoting a loyalty program can be tricky. Emails go unread. Ads get ignored. But packaging—your most guaranteed point of contact—offers a direct and powerful channel.",[15,9831,9832],{},"When you add a QR code to the packaging itself, the promotion becomes part of the unboxing or usage moment. You’re catching the customer at their most engaged.",[15,9834,9835],{},"Whether they’re trying on a new moisturizer or pouring cereal, they’re present—and a QR code offers instant access to join or interact with your loyalty program.",[15,9837,9838],{},"By regularly updating the scan destination, you can use the same code to run different seasonal or regional promotions. This keeps your program fresh and visible, without changing a thing on the shelf.",[87,9840,9841],{},[753,9842,9843,9845],{},[756,9844],{},[90,9846],{"alt":9847,"height":605,"src":9848,"width":608},"Woman scanning a QR code on a cereal box in a supermarket aisle","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-a-QR-code-on-a-cereal-box-in-a-supermarket-aisle.png",[25,9850,9852],{"id":9851},"what-makes-packaging-a-smart-channel-for-loyalty","What makes packaging a smart channel for loyalty?",[15,9854,9855],{},"Unlike emails or ads, product packaging is guaranteed to reach the customer. People handle it. They read it. It’s part of their experience. That makes it the ideal launchpad for loyalty.",[15,9857,9858],{},"QR codes turn your packaging into a loyalty portal. A cereal box becomes a ticket to rewards. A shampoo bottle becomes an entry point for exclusive content. And because it’s all native to the product, customers are more likely to participate.",[15,9860,9861],{},"Some brands add QR codes under caps or inside boxes to reward post-purchase engagement. Others make the code part of their hero label, promoting loyalty upfront.",[15,9863,9864],{},"Either way, the result is the same: the moment of use becomes the moment of connection.",[87,9866,9867],{},[753,9868,9869,9871],{},[756,9870],{},[90,9872],{"alt":9873,"height":605,"src":9874,"width":608},"Person scanning a QR code on a shampoo bottle in a bathroom","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-a-QR-code-on-a-shampoo-bottle-in-a-bathroom.png",[25,9876,9878],{"id":9877},"how-can-qr-codes-help-increase-customer-lifetime-value","How can QR codes help increase customer lifetime value?",[15,9880,9881],{},"Customer lifetime value (CLV) is about maximizing the return from each relationship. QR codes help by keeping the customer close through repeat engagement.",[15,9883,9884],{},"Instead of chasing new customers with ads, brands can use QR codes to nurture existing ones. After each scan, they might show related products, upsell bundles, or offer thank-you discounts—all of which boost CLV.",[15,9886,9887],{},"Because QR scan behavior is trackable, you can see which customers are most engaged and build tailored loyalty journeys around them.",[15,9889,9890],{},"The more data you have, the better you can personalize the experience—and that leads to higher spend, more referrals, and better retention.",[87,9892,9893],{},[753,9894,9895,9897],{},[756,9896],{},[90,9898],{"alt":9899,"height":605,"src":9900,"width":608},"Woman scanning a QR code on a cookie box in her kitchen","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-a-QR-code-on-a-cookie-box-in-her-kitchen.png",[25,9902,9904],{"id":9903},"how-do-qr-codes-strengthen-brand-loyalty","How do QR codes strengthen brand loyalty?",[15,9906,9907],{},"Brand loyalty isn’t just about getting someone to buy again. It’s about making them feel like part of your world. QR code loyalty programs are ideal for this.",[15,9909,9910],{},"A scan can unlock birthday gifts, insider news, or early access to launches. It can also guide users to stories about your sourcing, sustainability, or mission—content that strengthens trust and emotional affinity.",[15,9912,9913],{},"With Digital Link, every code can deliver a unique, branded experience, personalized to the customer’s profile or region.",[15,9915,9916],{},"And because the loyalty experience is tied directly to the product, it feels organic—not like an afterthought.",[25,9918,9920],{"id":9919},"how-can-you-integrate-qr-codes-into-your-existing-systems","How can you integrate QR codes into your existing systems?",[15,9922,9923],{},"One reason QR codes on packaging work so well is their versatility. But to make them truly effective, they need to be integrated into your broader systems—like CRMs, ERPs, or loyalty platforms.",[15,9925,9926],{},"With the right setup, a scan can trigger more than a webpage visit. It can register a product, log a loyalty point, send an email confirmation, or feed directly into your analytics dashboard.",[15,9928,9929],{},"Digital Link makes this easy with API access and native integrations that let QR codes communicate across your tech stack.",[15,9931,9932],{},"This means less manual work, better data consistency, and smoother customer journeys—from scan to retention.",[87,9934,9935],{},[753,9936,9937,9939],{},[756,9938],{},[90,9940],{"alt":9941,"height":605,"src":9942,"width":608},"Woman scanning a QR code on a pasta package in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-a-QR-code-on-a-pasta-package-in-a-grocery-store-aisle.png",[25,9944,9946],{"id":9945},"what-are-branded-qr-codes-and-why-do-they-matter","What are branded QR codes, and why do they matter?",[15,9948,9949],{},"Branded QR codes are visually aligned with your product and domain. They show your colors, logo, and even your own custom URL. Instead of a generic scan experience, the customer sees something familiar and trusted.",[15,9951,9952],{},"This matters more than you’d think. Customers are more likely to scan a QR code when it feels “official.” And when the page it leads to matches the packaging’s style and tone, it reinforces your brand identity.",[15,9954,9955],{},"Digital Link lets you create fully branded QR codes and landing pages—without code. It’s not just aesthetic. It’s strategic branding baked into the scan.",[25,9957,9959],{"id":9958},"what-does-qr-scan-data-reveal-about-consumer-behavior","What does QR scan data reveal about consumer behavior?",[15,9961,9962],{},"Every time a customer scans a QR code, they tell you something. Not just that they were interested—but when, where, and in what context.",[15,9964,9965],{},"Brands can analyze scan data to understand consumer behavior in rich detail. Are people scanning in-store or at home? Do scans spike during certain seasons or promotions? What types of products generate the most post-purchase interaction?",[15,9967,9968],{},"These insights help fine-tune messaging, product timing, and campaign focus.",[15,9970,9971],{},"With Digital Link, you get real-time dashboards that track and visualize consumer behavior—giving you a direct lens into how people interact with your products in the real world.",[87,9973,9974],{},[753,9975,9976,9978],{},[756,9977],{},[90,9979],{"alt":9980,"height":605,"src":9981,"width":608},"Man analyzing QR scan data on a laptop with graphs and maps showing consumer behavior","\u002Fimages\u002F2025\u002F05\u002FMan-analyzing-QR-scan-data-on-a-laptop-with-graphs-and-maps-showing-consumer-behavior.png",[25,9983,9985],{"id":9984},"how-do-qr-codes-help-collect-first-party-customer-data","How do QR codes help collect first-party customer data?",[15,9987,9988],{},"As third-party cookies disappear, brands are racing to build new ways to understand their customers. QR codes on packaging offer one of the most ethical and direct paths to first-party customer data.",[15,9990,9991],{},"When a user scans a code and enters an email, joins a loyalty program, or completes a short survey, that data comes straight from the source—with consent. It’s accurate, timely, and actionable.",[15,9993,9994],{},"Digital Link’s platform helps brands capture this information in compliance with privacy standards. You can customize forms, localize consent notices, and securely integrate with your CRM or CDP.",[15,9996,9997],{},"In a world where privacy matters more than ever, QR codes are a smart tool to build data and trust at the same time.",[25,9999,10001],{"id":10000},"how-can-qr-codes-collect-real-customer-feedback","How can QR codes collect real customer feedback?",[15,10003,10004],{},"Feedback loops are essential for improving products and loyalty programs. QR codes make them effortless.",[15,10006,10007],{},"After scanning, a customer might be prompted to rate their experience, complete a one-question poll, or write a quick comment.",[15,10009,10010],{},"It feels low-pressure—and because it’s tied to the packaging, it happens in the right moment.",[15,10012,10013],{},"This feedback is valuable. You learn what’s working and what’s not—directly from the people using your products. It also shows customers you’re listening, which strengthens their trust.",[15,10015,10016],{},"With Digital Link, these micro-feedback forms can be localized, timed, or triggered based on behavior—giving you rich, real-world insights with minimal friction.",[25,10018,10020],{"id":10019},"how-do-you-choose-the-right-qr-code-generator-for-loyalty-programs","How do you choose the right QR code generator for loyalty programs?",[15,10022,10023],{},"Not every QR code generator is built for loyalty. If you’re using QR codes to power long-term engagement, you need a platform that supports dynamic content, branded experiences, and analytics.",[15,10025,10026],{},"Look for one that integrates with your CRM or loyalty backend. One that lets you localize content and track scan data in detail. And one that gives you full control over what happens after the scan.",[15,10028,10029],{},"Digital Link is purpose-built for this. It’s GS1-compliant, scalable, and customizable. You can create dynamic QR codes, design branded pages, and analyze performance—all in one place.",[25,10031,10033],{"id":10032},"how-do-qr-codes-help-with-building-brand-loyalty-long-term","How do QR codes help with building brand loyalty long-term?",[15,10035,10036],{},"QR codes help you stay in touch. Not just with offers, but with presence. When customers scan and find something useful, delightful, or personal, they begin to associate your brand with value—not just transactions.",[15,10038,10039],{},"Over time, this creates emotional momentum. Repeat scans turn into repeat purchases. Helpful content becomes a habit. Loyalty becomes a relationship.",[15,10041,10042],{},"With Digital Link’s platform, your packaging isn’t just a container. It’s a channel. And when that channel speaks with consistency and care, you don’t just build loyalty—you build a brand people trust.",[25,10044,10046],{"id":10045},"how-does-digital-link-make-this-easier","How does Digital Link make this easier?",[15,10048,10049],{},"Digital Link turns packaging into an always-on loyalty platform.",[15,10051,10052],{},"With GS1-compliant QR codes, drag-and-drop landing page creation, and real-time analytics, it gives you everything you need to run high-impact, data-driven loyalty programs.",[15,10054,10055],{},"You can update content on the fly, localize experiences by region, and connect your codes to any backend system—from ERP to CRM.",[15,10057,10058],{},"Whether you’re launching a product or scaling a global loyalty campaign, Digital Link makes it seamless.",[87,10060,10061],{},[753,10062,10063,10065],{},[756,10064],{},[90,10066],{"alt":10067,"height":605,"src":10068,"width":608},"Smiling woman scanning a QR code on a brown bottle while shopping in a well-lit supermarket","\u002Fimages\u002F2025\u002F05\u002FSmiling-woman-scanning-a-QR-code-on-a-brown-bottle-while-shopping-in-a-well-lit-supermarket.png",{"title":321,"searchDepth":322,"depth":322,"links":10070},[10071,10072,10073,10074,10075,10076,10077,10078,10079,10080,10081,10082,10083,10084,10085],{"id":9749,"depth":325,"text":9750},{"id":9780,"depth":325,"text":9781},{"id":9796,"depth":325,"text":9797},{"id":9825,"depth":325,"text":9826},{"id":9851,"depth":325,"text":9852},{"id":9877,"depth":325,"text":9878},{"id":9903,"depth":325,"text":9904},{"id":9919,"depth":325,"text":9920},{"id":9945,"depth":325,"text":9946},{"id":9958,"depth":325,"text":9959},{"id":9984,"depth":325,"text":9985},{"id":10000,"depth":325,"text":10001},{"id":10019,"depth":325,"text":10020},{"id":10032,"depth":325,"text":10033},{"id":10045,"depth":325,"text":10046},"QR codes on packaging for loyalty help brands drive retention, boost engagement, and deliver rewards—right from the product itself.","Why are QR codes on packaging for loyalty gaining traction?",{},"\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-packaging-for-loyalty.png","\u002Fnews\u002Fqr-codes-on-packaging-for-loyalty","2025-05-29T11:46:13+02:00",{"title":9715,"description":10086},"\u002Fnews\u002Fqr-codes-on-packaging-for-loyalty\u002F","news\u002Fqr-codes-on-packaging-for-loyalty","2025-05-29T11:46:15+02:00","kypM9GSetqCBlWR4RFHvSMQf6B5zyA8H-nZ9-sW_hXU",{"id":10098,"title":10099,"author":7,"body":10100,"category":7,"description":10651,"extension":348,"heading":10652,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":10653,"navigation":351,"ogImage":10654,"path":10655,"publishedAt":10656,"sections":7,"seo":10657,"sourcePath":10658,"stem":10659,"updatedAt":10660,"videos":7,"__hash__":10661},"pages\u002Fnews\u002Fupc-vs-qr-code.md","UPC vs QR code: Which is better for product packaging?",{"type":9,"value":10101,"toc":10631},[10102],[12,10103,10104,10107,10110,10117,10121,10124,10127,10130,10140,10144,10147,10151,10154,10165,10168,10178,10182,10185,10205,10208,10218,10222,10225,10228,10231,10245,10255,10259,10262,10269,10272,10282,10286,10293,10296,10310,10313,10317,10320,10323,10333,10337,10463,10467,10470,10477,10487,10491,10497,10511,10514,10524,10528,10534,10537,10540,10546,10549,10553,10560,10563,10566,10573,10577,10580,10612,10616,10619,10622,10628],{},[15,10105,10106],{},"The UPC code has been a reliable fixture in the retail world for decades. Since the 1970s, these black-and-white bars have helped streamline checkout, manage inventory, and reduce human error across countless point-of-sale systems. But we’ve entered a new era.",[15,10108,10109],{},"As mobile devices become universal and consumer expectations evolve, QR codes are stepping up with features the old guard can’t match.",[15,10111,10112,10113,10116],{},"So what’s the real difference in the debate of ",[308,10114,10115],{},"UPC vs QR code","? Is one replacing the other? Let’s dig into the details and see how barcodes and QR codes compare, and which one brands should adopt moving forward.",[25,10118,10120],{"id":10119},"what-is-a-upc-code","What is a UPC code?",[15,10122,10123],{},"The Universal Product Code (UPC) is a type of one-dimensional barcode consisting of a 12-digit numeric code. It’s found on nearly every product label worldwide and is primarily used for retail checkout, inventory management, and supply chain efficiency. Vendors track products using this simple tool.",[15,10125,10126],{},"Each UPC code contains a unique identifier for a specific product, making it machine-readable by standard barcode scanners.",[15,10128,10129],{},"However, despite its widespread use, the UPC barcode has limitations. It encodes only a static number, meaning there is no room for dynamic content, additional product information, or digital experiences.",[87,10131,10132],{},[753,10133,10134,10136],{},[756,10135],{},[90,10137],{"alt":10138,"height":605,"src":10139,"width":608},"Amber pill bottle with a white UPC barcode label placed on a wooden surface in a softly lit kitchen.","\u002Fimages\u002F2025\u002F05\u002FAmber-pill-bottle-with-a-white-UPC-barcode-label-placed-on-a-wooden-surface-in-a-softly-lit-kitchen.png",[79,10141,10143],{"id":10142},"a-quick-history-of-the-upc","A quick history of the UPC",[15,10145,10146],{},"The UPC was born in the early 1970s, when George Laurer of IBM designed the system in response to a growing need for faster checkout processes. The first retail scan occurred in 1974 at a Marsh supermarket in Ohio (on a pack of Wrigley’s gum, no less). That iconic item now sits in the Smithsonian.",[79,10148,10150],{"id":10149},"why-upc-barcodes-became-so-important","Why UPC barcodes became so important",[15,10152,10153],{},"Over time, UPC barcodes became the industry standard across North America. Internationally, they were joined by EAN codes (European Article Numbers), allowing global trade partners to speak the same language. Retailers embraced them because they simplified:",[2061,10155,10156,10159,10162],{},[49,10157,10158],{},"Check out at the point of sale",[49,10160,10161],{},"Inventory management systems",[49,10163,10164],{},"Tracking products through the supply chain",[15,10166,10167],{},"But today, their role is evolving.",[87,10169,10170],{},[753,10171,10172,10174],{},[756,10173],{},[90,10175],{"alt":10176,"height":605,"src":10177,"width":608},"Cashier scanning a UPC barcode on packaged meat at a supermarket checkout.","\u002Fimages\u002F2025\u002F05\u002FCashier-scanning-a-UPC-barcode-on-packaged-meat-at-a-supermarket-checkout.png",[25,10179,10181],{"id":10180},"the-limits-of-upc-codes","The limits of UPC codes",[15,10183,10184],{},"While UPC labels are great at identifying products, they fall short in several key areas:",[2061,10186,10187,10193,10199],{},[49,10188,10189,10192],{},[52,10190,10191],{},"Static data only",": The information encoded is fixed at the time of printing.",[49,10194,10195,10198],{},[52,10196,10197],{},"No engagement",": There’s no ability to store web links, promotional material, or marketing campaign content.",[49,10200,10201,10204],{},[52,10202,10203],{},"No traceability features",": You won’t find batch numbers, expiration dates, or serial numbers embedded in UPC barcodes.",[15,10206,10207],{},"That’s where two-dimensional barcodes, like QR codes, come into play.",[87,10209,10210],{},[753,10211,10212,10214],{},[756,10213],{},[90,10215],{"alt":10216,"height":605,"src":10217,"width":608},"Glass bottle with a barcode label and minimal product information, highlighting the limitations of static UPC codes.","\u002Fimages\u002F2025\u002F05\u002FGlass-bottle-with-a-barcode-label-and-minimal-product-information-highlighting-the-limitations-of-static-UPC-codes.png",[25,10219,10221],{"id":10220},"what-is-a-qr-code","What is a QR code?",[15,10223,10224],{},"A QR code (short for Quick Response code) is a two-dimensional barcode that can store vastly more data than traditional one-dimensional barcodes like the UPC.",[15,10226,10227],{},"These machine-readable barcodes are designed in a matrix format and can hold hundreds of characters, including URLs, alphanumeric strings, or encoded product details.",[15,10229,10230],{},"Using a smartphone camera or a QR code reader, they’re easily scannable from any angle, offering more data in a smaller footprint. Unlike UPC barcodes, QR codes enable:",[2061,10232,10233,10236,10239,10242],{},[49,10234,10235],{},"Instant access to product pages or digital content",[49,10237,10238],{},"Batch tracking and expiry information",[49,10240,10241],{},"Custom links for region-specific data",[49,10243,10244],{},"Consumer engagement via video, social media links, or offers",[87,10246,10247],{},[753,10248,10249,10251],{},[756,10250],{},[90,10252],{"alt":10253,"height":605,"src":10254,"width":608},"Cardboard skincare box featuring a QR code printed on the label in a softly lit indoor setting.","\u002Fimages\u002F2025\u002F05\u002FCardboard-skincare-box-featuring-a-QR-code-printed-on-the-label-in-a-softly-lit-indoor-setting.png",[79,10256,10258],{"id":10257},"the-inventionand-reinventionof-qr-codes","The invention—and reinvention—of QR codes",[15,10260,10261],{},"Initially developed by Denso Wave in 1994 for tracking automotive parts, QR codes found new life with the rise of mobile devices in the 2000s.",[15,10263,10264,10265,10268],{},"But the real turning point came in 2009, when QR Code KIT, our sister company, introduced ",[52,10266,10267],{},"dynamic QR codes",". A game-changer that allowed the information behind a code to be updated even after printing.",[15,10270,10271],{},"Dynamic QR codes made it possible to manage product data, change campaign messaging, and track analytics, all using the same code.",[87,10273,10274],{},[753,10275,10276,10278],{},[756,10277],{},[90,10279],{"alt":10280,"height":605,"src":10281,"width":608},"Person designing a QR code on a laptop while surrounded by printed prototypes on a wooden desk.","\u002Fimages\u002F2025\u002F05\u002FPerson-designing-a-QR-code-on-a-laptop-while-surrounded-by-printed-prototypes-on-a-wooden-desk.png",[25,10283,10285],{"id":10284},"what-is-a-gs1-qr-code","What is a GS1 QR code?",[15,10287,10288,10289,10292],{},"GS1 QR codes are built using the ",[187,10290,3529],{"href":10291},"\u002Fguides\u002Fgs1-digital-link-basics\u002F"," standard. Instead of just storing a Global Trade Item Number (GTIN), these two-dimensional codes embed that GTIN into a URL structure, making them readable by barcode scanners and mobile devices.",[15,10294,10295],{},"With a single scan, the GS1 QR code can:",[2061,10297,10298,10301,10304,10307],{},[49,10299,10300],{},"Direct consumers to digital product passports",[49,10302,10303],{},"Store information for inventory management systems",[49,10305,10306],{},"Serve product recalls or regulatory notices",[49,10308,10309],{},"Deliver region-specific marketing",[15,10311,10312],{},"All of this can be achieved using the same code, without needing multiple barcodes.",[79,10314,10316],{"id":10315},"the-power-behind-the-scan-how-the-resolver-works","The power behind the scan: how the resolver works",[15,10318,10319],{},"A resolver is at the heart of a GS1 QR code: an innovative cloud-based system that recognizes the GTIN in the link and routes the user to the appropriate destination. Whether scanned at a warehouse or by an end consumer, the resolver tailors the response based on context, language, and device.",[15,10321,10322],{},"Even better? It works offline for industrial systems and online for consumer-facing experiences.",[87,10324,10325],{},[753,10326,10327,10329],{},[756,10328],{},[90,10330],{"alt":10331,"height":605,"src":10332,"width":608},"Person scanning a QR code on kraft packaging with a smartphone in a warehouse, representing dynamic QR response routing.","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-a-QR-code-on-kraft-packaging-with-a-smartphone-in-a-warehouse-representing-dynamic-QR-response-routing.png",[25,10334,10336],{"id":10335},"upc-and-qr-code-key-differences","UPC and QR code: Key differences",[87,10338,10339],{},[10340,10341,10342],"table",{},[10343,10344,10345,10358,10372,10385,10398,10411,10424,10437,10450],"tbody",{},[10346,10347,10348,10352,10355],"tr",{},[10349,10350,10351],"th",{},"Feature",[10349,10353,10354],{},"UPC Code (1D)",[10349,10356,10357],{},"GS1 QR Code (2D)",[10346,10359,10360,10366,10369],{},[10361,10362,10363],"td",{},[52,10364,10365],{},"Data capacity",[10361,10367,10368],{},"Up to 12 digits",[10361,10370,10371],{},"Thousands of characters",[10346,10373,10374,10379,10382],{},[10361,10375,10376],{},[52,10377,10378],{},"Scan method",[10361,10380,10381],{},"Barcode scanner only",[10361,10383,10384],{},"Smartphone & scanner",[10346,10386,10387,10392,10395],{},[10361,10388,10389],{},[52,10390,10391],{},"Scannability",[10361,10393,10394],{},"One-directional",[10361,10396,10397],{},"Omnidirectional",[10346,10399,10400,10405,10408],{},[10361,10401,10402],{},[52,10403,10404],{},"Data type",[10361,10406,10407],{},"Static only",[10361,10409,10410],{},"Dynamic & static",[10346,10412,10413,10418,10421],{},[10361,10414,10415],{},[52,10416,10417],{},"Packaging",[10361,10419,10420],{},"Requires multiple labels",[10361,10422,10423],{},"Combines into one code",[10346,10425,10426,10431,10434],{},[10361,10427,10428],{},[52,10429,10430],{},"Engagement",[10361,10432,10433],{},"None",[10361,10435,10436],{},"Direct to product pages, social media links, or CTAs",[10346,10438,10439,10444,10447],{},[10361,10440,10441],{},[52,10442,10443],{},"Traceability",[10361,10445,10446],{},"Limited",[10361,10448,10449],{},"Includes batch numbers, expiration dates, and serial numbers",[10346,10451,10452,10457,10460],{},[10361,10453,10454],{},[52,10455,10456],{},"Use case",[10361,10458,10459],{},"Point of sale",[10361,10461,10462],{},"Marketing, compliance, supply chain, e-labels",[25,10464,10466],{"id":10465},"are-upc-codes-being-replaced","Are UPC codes being replaced?",[15,10468,10469],{},"Yes and no. UPC barcodes are still valid, especially in North American retail systems. But we’re seeing a shift toward two-dimensional codes serving multiple purposes. Retailers, regulators, and consumers alike want more data, better engagement, and easier access.",[15,10471,10472,10473,10476],{},"Many brands are now adopting ",[52,10474,10475],{},"GS1 QR codes"," to power both inventory management and digital experiences from the same barcode label.",[87,10478,10479],{},[753,10480,10481,10483],{},[756,10482],{},[90,10484],{"alt":10485,"height":605,"src":10486,"width":608},"Person holding two product boxes in a store aisle, comparing one with a barcode and another with a QR code.","\u002Fimages\u002F2025\u002F05\u002FPerson-holding-two-product-boxes-in-a-store-aisle-comparing-one-with-a-barcode-and-another-with-a-QR-code.png",[25,10488,10490],{"id":10489},"why-are-brands-making-the-switch","Why are brands making the switch?",[15,10492,10493,10494,10496],{},"A new generation of product labels is emerging: interactive, multilingual, and fully customizable. Brands are turning to ",[187,10495,190],{"href":189}," to:",[2061,10498,10499,10502,10505,10508],{},[49,10500,10501],{},"Consolidate barcodes and QR codes into a single matrix barcode",[49,10503,10504],{},"Create high-resolution artwork for compliance",[49,10506,10507],{},"Run personalized marketing campaigns through product packaging",[49,10509,10510],{},"Track analytics and scan data from a single scan",[15,10512,10513],{},"With the help of a modern QR code generator like Digital Link, brands gain the power to update product information on the fly and store information in the cloud.",[87,10515,10516],{},[753,10517,10518,10520],{},[756,10519],{},[90,10521],{"alt":10522,"height":605,"src":10523,"width":608},"Team of professionals reviewing QR code label designs on printed cards and a tablet during a product packaging meeting.","\u002Fimages\u002F2025\u002F05\u002FTeam-of-professionals-reviewing-QR-code-label-designs-on-printed-cards-and-a-tablet-during-a-product-packaging-meeting.png",[25,10525,10527],{"id":10526},"how-qr-codes-transform-consumer-packaging","How QR codes transform consumer packaging",[15,10529,10530,10531,319],{},"As packaging evolves beyond static branding and nutritional facts, it’s becoming a key channel for digital engagement. Today’s packaging must do more than look good on a shelf; it must ",[52,10532,10533],{},"interact, inform, and connect",[15,10535,10536],{},"QR codes, especially GS1-compliant ones, are enabling exactly that.",[15,10538,10539],{},"With a single scan, brands can turn a product’s physical exterior into a digital gateway, linking to sustainability stories, product origins, social media campaigns, and more. This shift transforms packaging from a cost center into a dynamic, value-driving asset.",[15,10541,10542,10543,319],{},"The ability to deliver region-specific content, update messaging post-production, and collect scan data also makes",[187,10544,10545],{"href":7686}," QR-enhanced packaging more strategic",[15,10547,10548],{},"It aligns with rising expectations for transparency, accessibility, and personalized experiences, all directly through the packaging consumers already hold in their hands.",[25,10550,10552],{"id":10551},"modern-label-design-for-qr-enabled-products","Modern label design for QR-enabled products",[15,10554,10555,10556,10559],{},"As brands adopt QR codes, they must also rethink their label design. A well-placed, clearly visible QR code is only effective if users are ",[52,10557,10558],{},"enticed to scan it,"," and the surrounding design reinforces trust and usability.",[15,10561,10562],{},"Modern label design now considers QR code visibility, white space for scanability, and cues like calls to action or visual framing. High resolution artwork and proper contrast are essential to avoid scanning errors. But more than that, designers must balance aesthetics with function, blending brand identity with digital utility.",[15,10564,10565],{},"A single label may now need to satisfy regulatory requirements, support marketing goals, and provide a seamless mobile experience.",[15,10567,10568,10569,10572],{},"With the right QR code generator, teams can easily ",[52,10570,10571],{},"create high-resolution artwork"," and integrate dynamic links without sacrificing visual appeal. The result is smarter packaging design that elevates the product and the experience.",[25,10574,10576],{"id":10575},"how-to-upgrade-from-upc-to-gs1-qr-codes","How to upgrade from UPC to GS1 QR codes",[15,10578,10579],{},"If you’re ready to embrace the next generation of barcodes and elevate your product packaging, here’s where to start:",[46,10581,10582,10588,10594,10600,10606],{},[49,10583,10584,10587],{},[52,10585,10586],{},"Evaluate your systems",": Ensure your barcode scanner and inventory management tools can handle two-dimensional codes.",[49,10589,10590,10593],{},[52,10591,10592],{},"Register with GS1",": You’ll need a GS1 company prefix to generate a global trade item number.",[49,10595,10596,10599],{},[52,10597,10598],{},"Choose a QR code generator",": Use Digital Link to create smart GS1 QR codes that meet regulatory and marketing needs.",[49,10601,10602,10605],{},[52,10603,10604],{},"Update your packaging",": Replace or complement existing UPC labels with modern two-dimensional codes.",[49,10607,10608,10611],{},[52,10609,10610],{},"Test & track",": Scan barcodes in retail and industrial environments to validate the printing process, proper colors, and functionality.",[25,10613,10615],{"id":10614},"the-future-of-product-labeling","The future of product labeling",[15,10617,10618],{},"The retail industry is at a turning point. Traditional barcodes like UPC codes served us well for decades, but they’re no longer enough.",[15,10620,10621],{},"With consumers demanding transparency, regulators requiring more product data, and marketers needing new ways to engage, the case for two dimensional QR codes is stronger than ever.",[15,10623,10624,10625,10627],{},"GS1 QR codes powered by ",[187,10626,190],{"href":189}," are more than just barcodes—they’re data hubs, marketing tools, and compliance solutions rolled into one.",[15,10629,10630],{},"In the end, the answer is clear: The GS1 QR code is not just a replacement. It’s an upgrade.",{"title":321,"searchDepth":322,"depth":322,"links":10632},[10633,10637,10638,10641,10644,10645,10646,10647,10648,10649,10650],{"id":10119,"depth":325,"text":10120,"children":10634},[10635,10636],{"id":10142,"depth":322,"text":10143},{"id":10149,"depth":322,"text":10150},{"id":10180,"depth":325,"text":10181},{"id":10220,"depth":325,"text":10221,"children":10639},[10640],{"id":10257,"depth":322,"text":10258},{"id":10284,"depth":325,"text":10285,"children":10642},[10643],{"id":10315,"depth":322,"text":10316},{"id":10335,"depth":325,"text":10336},{"id":10465,"depth":325,"text":10466},{"id":10489,"depth":325,"text":10490},{"id":10526,"depth":325,"text":10527},{"id":10551,"depth":325,"text":10552},{"id":10575,"depth":325,"text":10576},{"id":10614,"depth":325,"text":10615},"UPC vs QR code: Compare both and discover how GS1 QR codes offer better traceability, engagement, and smarter packaging.","UPC vs QR code: Which one is better for modern product packaging?",{},"\u002Fimages\u002F2025\u002F05\u002FUPC-vs-QR-code.png","\u002Fnews\u002Fupc-vs-qr-code","2025-05-13T20:07:13+02:00",{"title":10099,"description":10651},"\u002Fnews\u002Fupc-vs-qr-code\u002F","news\u002Fupc-vs-qr-code","2025-06-20T15:59:17+02:00","xQTuI7OnuDiG6zUIKDs7hOfHa8UTE_iNeaS92YbuI-g",{"id":10663,"title":10664,"author":7,"body":10665,"category":7,"description":12121,"extension":348,"heading":12122,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":12123,"navigation":351,"ogImage":12124,"path":12125,"publishedAt":12126,"sections":7,"seo":12127,"sourcePath":12128,"stem":12129,"updatedAt":12130,"videos":7,"__hash__":12131},"pages\u002Fnews\u002Fgs1-barcode-formats.md","GS1 barcode formats: Linear, 2D, and digital explained",{"type":9,"value":10666,"toc":12106},[10667],[12,10668,10669,10681,10726,10761,10817,10822,10850,10868,10872,10897,10918,10921,10936,10967,10971,11001,11012,11018,11052,11069,11079,11083,11115,11140,11144,11163,11173,11192,11224,11234,11238,11262,11289,11295,11315,11318,11337,11355,11358,11374,11407,11417,11421,11449,11470,11477,11506,11523,11527,11549,11556,11579,11592,11602,11606,11630,11659,11666,11694,11698,11766,11776,11780,11784,11804,11818,11822,11872,11876,11895,11898,11952,11970,11980,11984,11999,12002,12074,12096],{},[15,10670,10671,10672,1368,10675,10677,10678,10680],{},"Barcodes have done more than track prices—they’ve shaped the backbone of ",[52,10673,10674],{},"product identification",[52,10676,8412],{},", and the entire ",[52,10679,1760],{},". But today, they’re no longer just quiet operators behind the scenes.",[15,10682,2678,10683,10686,10687,10690,10691,1368,10694,1368,10697,1766,10700,10703,10704,10707,10708,10710,10711,10714,10715,10718,10719,10722,10723,319],{},[52,10684,10685],{},"GS1 barcode formats"," are the ",[52,10688,10689],{},"global standard"," that helps businesses speak the same language across ",[52,10692,10693],{},"retail shelves",[52,10695,10696],{},"logistics hubs",[52,10698,10699],{},"hospital wards",[52,10701,10702],{},"factory floors",". These codes ensure every ",[52,10705,10706],{},"scan"," delivers the right ",[52,10709,7555],{},", with precision and consistency—whether it’s a ",[52,10712,10713],{},"UPC A barcode"," at the ",[52,10716,10717],{},"retail point of sale"," or a ",[52,10720,10721],{},"GS1 128 barcode"," used in ",[52,10724,10725],{},"general distribution",[15,10727,10728,10729,1660,10732,10735,10736,10739,10740,10743,10744,10747,10748,10750,10751,1368,10754,10757,10758,319],{},"Now, barcodes are stepping into a bigger role. With ",[52,10730,10731],{},"two-dimensional",[52,10733,10734],{},"digital formats"," on the rise, ",[52,10737,10738],{},"GS1 barcodes"," are evolving to do more than manage logistics. By ",[52,10741,10742],{},"2027",", they’ll also power ",[52,10745,10746],{},"direct consumer engagement","—where a ",[52,10749,8365],{}," can offer ",[52,10752,10753],{},"personalized content",[52,10755,10756],{},"traceability",", or even a ",[52,10759,10760],{},"digital product passport",[15,10762,10763,10764,2963,10766,1846,10769,1660,10772,10775,10776,1846,10779,1660,10782,10786,10787,10789,10790,10793,10794,10797,10798,1472,10800,10803,10804,10807,10808,1368,10811,1766,10814,319],{},"In this guide, we’ll break down the most widely used ",[52,10765,10685],{},[52,10767,10768],{},"linear barcodes",[52,10770,10771],{},"UPC E",[52,10773,10774],{},"GS1 128",", to ",[52,10777,10778],{},"2D codes",[52,10780,10781],{},"GS1 DataMatrix",[52,10783,10784],{},[187,10785,3529],{"href":189},". You’ll see how different sectors—from ",[52,10788,6419],{}," to the ",[52,10791,10792],{},"healthcare industry","—use specific formats to ",[52,10795,10796],{},"track products",", flag ",[52,10799,8502],{},[52,10801,10802],{},"mark medical devices",". Each format serves a purpose, and choosing the ",[52,10805,10806],{},"right barcode"," can make all the difference in ",[52,10809,10810],{},"efficiency",[52,10812,10813],{},"compliance",[52,10815,10816],{},"customer experience",[10818,10819,10821],"h1",{"id":10820},"what-are-1d-linear-gs1-barcodes","What are 1D (linear) GS1 barcodes?",[15,10823,10824,10827,10828,10830,10831,10834,10835,1368,10838,10841,10842,10845,10846,10849],{},[52,10825,10826],{},"1D barcodes",", also known as ",[52,10829,10768],{},", encode data in a single, horizontal line using a sequence of ",[52,10832,10833],{},"parallel black-and-white bars",". These formats are ",[52,10836,10837],{},"fast",[52,10839,10840],{},"reliable",", and deeply integrated into ",[52,10843,10844],{},"legacy retail systems",", including the familiar ",[52,10847,10848],{},"UPC barcodes"," you see at checkout.",[15,10851,10852,10853,10856,10857,10859,10860,10863,10864,10867],{},"Because they require a ",[52,10854,10855],{},"direct line-of-sight",", they must be properly aligned with the scanner to work effectively. While newer 2D and digital formats are gaining ground, ",[52,10858,10826],{}," continue to play a ",[52,10861,10862],{},"crucial role"," in everyday ",[52,10865,10866],{},"supply chain operations"," thanks to their simplicity and widespread compatibility.",[79,10869,10871],{"id":10870},"upc","UPC",[15,10873,10874,10875,10878,10879,10882,10883,10886,10887,10890,10891,10893,10894,319],{},"Developed in ",[52,10876,10877],{},"1973"," and first scanned in ",[52,10880,10881],{},"1974",", the ",[52,10884,10885],{},"Universal Product Code (UPC)"," is the classic ",[52,10888,10889],{},"barcode symbol"," that revolutionized the ",[52,10892,10717],{},". It quickly became the standard in ",[52,10895,10896],{},"North America",[2061,10898,10899,10908],{},[49,10900,10901,10904,10905,319],{},[52,10902,10903],{},"UPC-A (12 digits):"," The most common format used at checkout, especially for ",[52,10906,10907],{},"retail products",[49,10909,10910,10913,10914,10917],{},[52,10911,10912],{},"UPC-E (6 digits):"," A compressed version ideal for ",[52,10915,10916],{},"smaller packages"," with limited label space.",[79,10919,6561],{"id":10920},"ean",[15,10922,10923,10924,10927,10928,10931,10932,10935],{},"Launched in ",[52,10925,10926],{},"1977"," to extend barcode use beyond North America, the ",[52,10929,10930],{},"European Article Number (EAN)"," brought the ",[52,10933,10934],{},"global trade item number (GTIN)"," standard to the international stage.",[2061,10937,10938,10951],{},[49,10939,10940,10943,10944,10947,10948],{},[52,10941,10942],{},"EAN-13:"," Widely adopted across ",[52,10945,10946],{},"global markets",", particularly ",[52,10949,10950],{},"outside the U.S.",[49,10952,10953,10956,10957,10960,10961,2607,10964,319],{},[52,10954,10955],{},"EAN-8:"," A ",[52,10958,10959],{},"compact version"," used for small goods like ",[52,10962,10963],{},"cosmetics",[52,10965,10966],{},"pharmaceuticals",[79,10968,10970],{"id":10969},"gs1-128","GS1-128",[15,10972,10973,10974,10977,10978,10981,10982,10985,10986,1368,10988,10990,10991,7253,10994,1368,10996,1766,10999,319],{},"Originally named ",[52,10975,10976],{},"UCC\u002FEAN-128",", this barcode format was developed in the ",[52,10979,10980],{},"1980s"," and standardized in the ",[52,10983,10984],{},"1990s",". Unlike other ",[52,10987,10768],{},[52,10989,10970],{}," is built for more than just identification—it’s a ",[52,10992,10993],{},"workhorse",[52,10995,8412],{},[52,10997,10998],{},"logistics",[52,11000,4261],{},[15,11002,11003,11004,11007,11008,11011],{},"It uses ",[52,11005,11006],{},"Code 128 symbology"," to encode rich data sets, including ",[52,11009,11010],{},"application identifiers",", which unlock detailed product information. That means it can carry much more than just a product code.",[15,11013,11014,11017],{},[52,11015,11016],{},"GS1-128 barcodes"," can encode:",[2061,11019,11020,11025,11033,11041],{},[49,11021,11022],{},[52,11023,11024],{},"GTINs (global trade item numbers)",[49,11026,11027,1660,11030],{},[52,11028,11029],{},"Batch numbers",[52,11031,11032],{},"lot numbers",[49,11034,11035,1660,11038],{},[52,11036,11037],{},"Expiration dates",[52,11039,11040],{},"expiry date data",[49,11042,11043,11046,11047,1660,11050],{},[52,11044,11045],{},"Serial numbers",", essential for ",[52,11048,11049],{},"tracking assets",[52,11051,7923],{},[15,11053,11054,11055,11057,11058,1368,11061,11063,11064,11066,11067,319],{},"Thanks to their flexibility and precision, ",[52,11056,11016],{}," are widely used in ",[52,11059,11060],{},"warehousing",[52,11062,10725],{},", and industries where ",[52,11065,10756],{}," is critical—like the ",[52,11068,10792],{},[87,11070,11071],{},[753,11072,11073,11075],{},[756,11074],{},[90,11076],{"alt":11077,"height":605,"src":11078,"width":608},"Transition from 1D to 2D GS1 barcodes on production","\u002Fimages\u002F2025\u002F05\u002FTransition-from-1D-to-2D-GS1-barcodes-on-production.png",[79,11080,11082],{"id":11081},"itf-14","ITF-14",[15,11084,2678,11085,11088,11089,1660,11092,11095,11096,1660,11099,11102,11103,11106,11107,11110,11111,11114],{},[52,11086,11087],{},"ITF-14 barcode format"," was built for the rough-and-ready world of ",[52,11090,11091],{},"shipping",[52,11093,11094],{},"bulk packaging",". Its ",[52,11097,11098],{},"wide bars",[52,11100,11101],{},"rectangular bearer bars"," aren’t just for show—they make it ideal for being ",[52,11104,11105],{},"printed directly"," onto ",[52,11108,11109],{},"corrugated boxes"," using ",[52,11112,11113],{},"industrial-grade printers"," without losing scan accuracy.",[15,11116,11117,11118,11120,11121,1368,11124,1766,11127,11130,11131,11134,11135,1660,11137,11139],{},"You won’t see ITF-14 codes at the ",[52,11119,10717],{},", and that’s by design. Their real strength lies in ",[52,11122,11123],{},"warehouse environments",[52,11125,11126],{},"pallet labeling",[52,11128,11129],{},"shipping cartons",", where durability matters more than design. This format is also used to encode the ",[52,11132,11133],{},"serial shipping container code (SSCC)",", a key element in ",[52,11136,10998],{},[52,11138,8325],{}," for identifying and tracking large shipments.",[79,11141,11143],{"id":11142},"gs1-databar","GS1 DataBar",[15,11145,11146,11147,11149,11150,10882,11153,11155,11156,1424,11159,11162],{},"Originally launched in the ",[52,11148,10984],{}," under the name ",[52,11151,11152],{},"RSS",[52,11154,11143],{}," was created to handle ",[52,11157,11158],{},"high-density data",[52,11160,11161],{},"limited space","—and it delivers.",[15,11164,11165,11166,1660,11169,11172],{},"With both ",[52,11167,11168],{},"linear",[52,11170,11171],{},"stacked variants",", this versatile format can carry:",[2061,11174,11175,11179,11184],{},[49,11176,11177],{},[52,11178,11037],{},[49,11180,11181],{},[52,11182,11183],{},"Batch or lot numbers",[49,11185,11186,2607,11189],{},[52,11187,11188],{},"Variable weights",[52,11190,11191],{},"pricing information",[15,11193,11194,11195,1660,11197,11200,11201,1368,11204,11206,11207,11209,11210,11213,11214,1368,11217,11219,11220,11223],{},"This makes it an ideal choice for industries where ",[52,11196,10756],{},[52,11198,11199],{},"date-sensitive tracking"," are non-negotiable—like in ",[52,11202,11203],{},"fresh food",[52,11205,10966],{},", and the ",[52,11208,10792],{},". Whether you’re ",[52,11211,11212],{},"marking medical devices"," or managing ",[52,11215,11216],{},"barcoding on patient wristbands",[52,11218,11143],{}," packs critical info into a ",[52,11221,11222],{},"small symbol"," that still scans reliably.",[87,11225,11226],{},[753,11227,11228,11230],{},[756,11229],{},[90,11231],{"alt":11232,"height":605,"src":11233,"width":608},"Scanning linear barcode on cardboard box","\u002Fimages\u002F2025\u002F05\u002FScanning-linear-barcode-on-cardboard-box.png",[10818,11235,11237],{"id":11236},"what-are-2d-gs1-barcodes","What are 2D GS1 barcodes?",[15,11239,11240,11242,11243,11110,11246,1368,11249,1472,11252,11255,11256,11258,11259,319],{},[52,11241,8255],{}," take data encoding to the next level—literally. Instead of just reading left to right like traditional linear formats, they encode information ",[52,11244,11245],{},"both horizontally and vertically",[52,11247,11248],{},"squares",[52,11250,11251],{},"dots",[52,11253,11254],{},"grid patterns",". This allows them to hold ",[52,11257,8340],{}," in a ",[52,11260,11261],{},"much smaller space",[15,11263,11264,11265,11267,11268,1368,11271,1766,11274,11277,11278,2970,11281,1660,11283,11286,11287,319],{},"That’s exactly why ",[187,11266,8255],{"href":8254}," are rapidly becoming the go-to solution in ",[52,11269,11270],{},"healthcare",[52,11272,11273],{},"manufacturing",[52,11275,11276],{},"retail",". They’re compact, highly scannable, and capable of storing everything from ",[52,11279,11280],{},"serial numbers",[52,11282,8502],{},[52,11284,11285],{},"batch information","—all in one ",[52,11288,10889],{},[15,11290,8051,11291,11294],{},[52,11292,11293],{},"healthcare applications",", 2D barcodes have become indispensable for:",[2061,11296,11297,11302,11307],{},[49,11298,11299],{},[52,11300,11301],{},"Barcoding patient wristbands",[49,11303,11304],{},[52,11305,11306],{},"Marking medical devices",[49,11308,11309,1660,11312],{},[52,11310,11311],{},"Tracking pharmaceuticals",[52,11313,11314],{},"medical assets",[79,11316,10781],{"id":11317},"gs1-datamatrix",[15,11319,2678,11320,11322,11323,11325,11326,1846,11329,1368,11331,1472,11334,319],{},[52,11321,10781],{}," is the gold standard for encoding lots of data in tight spaces. Its ",[52,11324,11222],{}," design is perfect for ",[52,11327,11328],{},"tiny packages",[52,11330,7923],{},[52,11332,11333],{},"pharmaceutical vials",[52,11335,11336],{},"small electronics",[15,11338,11339,11340,11343,11344,11347,11348,11351,11352,319],{},"Its unique structure features two solid borders in an ",[52,11341,11342],{},"L-shape"," for alignment, and two ",[52,11345,11346],{},"dotted sides"," that help scanners recognize its size and orientation. This enables ",[52,11349,11350],{},"precise and fast scanning",", even on ",[52,11353,11354],{},"low quality materials",[15,11356,11357],{},"It’s widely used for:",[2061,11359,11360,11365,11369],{},[49,11361,11362],{},[52,11363,11364],{},"Pharmaceuticals",[49,11366,11367],{},[52,11368,8117],{},[49,11370,11371],{},[52,11372,11373],{},"Small electronics",[15,11375,11376,11377,11379,11380,1368,11383,11386,11387,11390,11391,11393,11394,11397,11398,1368,11401,1766,11404,319],{},"But its impact goes beyond size. The ",[52,11378,10781],{}," supports ",[52,11381,11382],{},"serialization",[52,11384,11385],{},"expiry date tracking",", and complete ",[52,11388,11389],{},"product traceability",". It plays a ",[52,11392,10862],{}," in meeting healthcare regulations like ",[52,11395,11396],{},"UDI (Unique Device Identification)","—making it vital for identifying and tracking items like ",[52,11399,11400],{},"patient wristbands",[52,11402,11403],{},"surgical tools",[52,11405,11406],{},"controlled substances",[87,11408,11409],{},[753,11410,11411,11413],{},[756,11412],{},[90,11414],{"alt":11415,"height":605,"src":11416,"width":608},"GS1 QR code scanned in pharmacy setting","\u002Fimages\u002F2025\u002F05\u002FGS1-QR-code-scanned-in-pharmacy-setting.png",[79,11418,11420],{"id":11419},"gs1-qr-code","GS1 QR code",[15,11422,2678,11423,11425,11426,11428,11429,11431,11432,11434,11435,11437,11438,1368,11441,1766,11443,11445,11446,319],{},[52,11424,11420],{}," takes the familiar, consumer-facing ",[52,11427,1778],{}," format and supercharges it for ",[52,11430,1760],{}," efficiency and ",[52,11433,4261],{},". Unlike standard QR codes, this version is built to carry ",[52,11436,3470],{},"—including ",[52,11439,11440],{},"global trade item numbers (GTINs)",[52,11442,8502],{},[52,11444,1486],{},"—all within a single, scannable ",[52,11447,11448],{},"square grid",[15,11450,11451,11452,11455,11456,1368,11459,11461,11462,11465,11466,11469],{},"Think of it as a smarter, more powerful version of the everyday QR. With the help of ",[52,11453,11454],{},"Application Identifiers",", a GS1 QR code can encode data like ",[52,11457,11458],{},"weight",[52,11460,8499],{},", and even ",[52,11463,11464],{},"digital receipts",", similar to what ",[52,11467,11468],{},"Expanded Databar"," codes do.",[15,11471,11472,11473,11476],{},"You’ll recognize it instantly by the three bold squares in its corners—known as ",[52,11474,11475],{},"finder patterns","—that make it:",[2061,11478,11479,11490,11496],{},[49,11480,11481,7044,11484,1660,11487],{},[52,11482,11483],{},"Easy to scan",[52,11485,11486],{},"smartphones",[52,11488,11489],{},"image-based scanners",[49,11491,11492,11493],{},"Capable of holding ",[52,11494,11495],{},"a high volume of data",[49,11497,11498,11499,1368,11502,1472,11504],{},"Perfect for linking to ",[52,11500,11501],{},"product information",[52,11503,7286],{},[52,11505,1679],{},[15,11507,11508,11509,1368,11511,11513,11514,11516,11517,11520,11521,319],{},"And by ",[52,11510,10742],{},[52,11512,10475],{}," will become a central tool for brands and retailers, enabling ",[52,11515,5187],{},", real-time updates, and ",[52,11518,11519],{},"mobile engagement","—blending compliance with consumer experience in a ",[52,11522,8365],{},[79,11524,11526],{"id":11525},"gs1-dotcode","GS1 DotCode",[15,11528,2678,11529,11531,11532,1846,11535,11538,11539,11541,11542,11545,11546,319],{},[52,11530,11526],{}," is engineered for speed. Designed for ",[52,11533,11534],{},"high-throughput environments",[52,11536,11537],{},"tobacco production lines",", it prints a matrix of tiny, almost invisible ",[52,11540,11251],{},"—not bars or squares—making it ideal for ",[52,11543,11544],{},"real-time encoding"," on ",[52,11547,11548],{},"fast-moving items",[15,11550,11551,11552,11555],{},"Where other barcodes might smudge or fail, ",[52,11553,11554],{},"DotCode"," thrives. It’s especially useful in:",[2061,11557,11558,11563,11569],{},[49,11559,11560],{},[52,11561,11562],{},"High-speed inkjet or laser printing operations",[49,11564,11565,11566,11568],{},"Situations where ",[52,11567,10756],{}," must be maintained at top speed",[49,11570,11571,11572,11575,11576],{},"Products with ",[52,11573,11574],{},"very limited labeling space"," that still require ",[52,11577,11578],{},"regulatory data",[15,11580,11581,11582,1368,11585,11587,11588,11591],{},"Despite its subtle, ",[52,11583,11584],{},"scatter-like appearance",[52,11586,11526],{}," is ",[52,11589,11590],{},"precisely structured"," and easy for machines to scan, even at full production speed. It’s a behind-the-scenes powerhouse for industries where milliseconds matter.",[87,11593,11594],{},[753,11595,11596,11598],{},[756,11597],{},[90,11599],{"alt":11600,"height":605,"src":11601,"width":608},"Transition from 1D to 2D GS1 barcodes on production line","\u002Fimages\u002F2025\u002F05\u002FTransition-from-1D-to-2D-GS1-barcodes-on-production-line.png",[10818,11603,11605],{"id":11604},"whats-the-gs1-composite-format","What’s the GS1 Composite format?",[15,11607,2678,11608,11611,11612,11615,11616,11619,11620,11623,11624,1660,11627,319],{},[52,11609,11610],{},"GS1 Composite Code"," is a hybrid solution that bridges the gap between old and new. Introduced in the ",[52,11613,11614],{},"early 2000s",", it combines a traditional ",[52,11617,11618],{},"1D barcode"," with an additional ",[52,11621,11622],{},"2D component",", offering a smart compromise between ",[52,11625,11626],{},"backward compatibility",[52,11628,11629],{},"data richness",[15,11631,11632,11633,11636,11637,11639,11640,1368,11642,11461,11644,11646,11647,11650,11651,11654,11655,11658],{},"With just ",[52,11634,11635],{},"a single scan",", this format can capture multiple pieces of ",[52,11638,11501],{},"—like ",[52,11641,8499],{},[52,11643,8502],{},[52,11645,11010],{},"—all while working with existing ",[52,11648,11649],{},"linear barcode scanners",". This made it especially helpful in ",[52,11652,11653],{},"warehouse operations",", where reducing ",[52,11656,11657],{},"manual data entry"," and speeding up processes can have a huge impact.",[15,11660,11661,11662,11665],{},"Visually, it looks like a ",[52,11663,11664],{},"linear barcode"," with a rectangular “cap” sitting just above it—this top layer is the 2D part.",[15,11667,11668,11669,1660,11672,11675,11676,11679,11680,1660,11682,7044,11685,11688,11689,1660,11691,11693],{},"Today, as ",[52,11670,11671],{},"2D scanners",[52,11673,11674],{},"digital link"," solutions become the norm, the ",[52,11677,11678],{},"Composite format"," is slowly being phased out. Still, many ",[52,11681,6419],{},[52,11683,11684],{},"industries",[52,11686,11687],{},"legacy infrastructure"," continue to rely on it for ",[52,11690,8412],{},[52,11692,1760],{}," continuity.",[79,11695,11697],{"id":11696},"composite-code-variants","Composite Code variants",[2061,11699,11700,11723,11736],{},[49,11701,11702,11705,11706,11708,11709,11712,11713,1660,11716,11719,11720,319],{},[52,11703,11704],{},"CC-A:"," A compact option that combines a short ",[52,11707,11664],{}," with a ",[52,11710,11711],{},"MicroPDF417"," symbol. Designed for ",[52,11714,11715],{},"tight spaces",[52,11717,11718],{},"minimal extra data",", it can encode up to ",[52,11721,11722],{},"56 characters",[49,11724,11725,11728,11729,11732,11733,11735],{},[52,11726,11727],{},"CC-B:"," Similar in structure but built for more. It supports up to ",[52,11730,11731],{},"338 characters",", making it a popular choice in the ",[52,11734,7793],{},", where traceability and compliance are critical.",[49,11737,11738,11741,11742,11745,11746,11749,11750,11753,11754,1368,11757,11759,11760,11258,11763,319],{},[52,11739,11740],{},"CC-C:"," The heavyweight of the family. It uses a ",[52,11743,11744],{},"GS1-128 barcode"," paired with a ",[52,11747,11748],{},"PDF417 component"," and can store ",[52,11751,11752],{},"over 2,300 characters",". It’s ideal for ",[52,11755,11756],{},"complex logistics",[52,11758,11049],{},", and environments that demand ",[52,11761,11762],{},"rich, structured data",[52,11764,11765],{},"human readable format",[87,11767,11768],{},[753,11769,11770,11772],{},[756,11771],{},[90,11773],{"alt":11774,"height":605,"src":11775,"width":608},"Logistics box with GS1 composite barcode","\u002Fimages\u002F2025\u002F05\u002FLogistics-box-with-GS1-composite-barcode.png",[10818,11777,11779],{"id":11778},"what-is-the-gs1-digital-link-standard","What is the GS1 Digital Link standard?",[25,11781,11783],{"id":11782},"turning-packaging-into-a-gateway","Turning packaging into a gateway",[15,11785,2678,11786,11788,11789,11792,11793,2607,11796,11798,11799,1660,11801,319],{},[52,11787,3529],{}," isn’t a new barcode format—it’s a smarter way to use the barcodes we already know. It encodes a structured ",[52,11790,11791],{},"URL"," into formats like ",[52,11794,11795],{},"QR Codes",[52,11797,10781],{},", turning any scan into a powerful tool for both ",[52,11800,10813],{},[52,11802,11803],{},"digital engagement",[15,11805,11806,11807,11809,11810,11813,11814,11817],{},"Instead of simply holding a ",[52,11808,10934],{},", the code contains a ",[52,11811,11812],{},"web address"," built from ",[52,11815,11816],{},"GS1 data elements",". That link can adapt based on who scans it—whether it’s a retail scanner or a shopper’s smartphone.",[79,11819,11821],{"id":11820},"scanner-behavior","Scanner behavior",[2061,11823,11824,11847],{},[49,11825,11826,11829,11830,11833,11834,2607,11836,11838,11839,11842,11843,11846],{},[52,11827,11828],{},"Retail scanners"," treat a ",[52,11831,11832],{},"GS1 Digital Link-enabled code"," just like a ",[52,11835,10871],{},[52,11837,6561],{},". They extract the ",[52,11840,11841],{},"GTIN",", access encoded data, and proceed with the sale or ",[52,11844,11845],{},"inventory tracking","—no added steps required.",[49,11848,11849,11852,11853,11856,11857,1368,11859,1368,11862,11864,11865,11868,11869,319],{},[52,11850,11851],{},"Smartphones",", on the other hand, open a ",[52,11854,11855],{},"mobile landing page",". This page can be customized with ",[52,11858,11501],{},[52,11860,11861],{},"how-to videos",[52,11863,7286],{},", or even ",[52,11866,11867],{},"sustainability disclosures","—creating a seamless, interactive ",[52,11870,11871],{},"consumer experience",[79,11873,11875],{"id":11874},"why-does-digital-link-matter","Why does Digital Link matter?",[15,11877,2678,11878,11881,11882,2970,11885,11887,11888,1368,11890,1766,11892,319],{},[52,11879,11880],{},"GS1 Digital Link standard"," expands the role of barcodes beyond identification. It enables real-time access to everything from ",[52,11883,11884],{},"authentication tools",[52,11886,8502],{},", and helps brands meet growing expectations for ",[52,11889,10756],{},[52,11891,4870],{},[52,11893,11894],{},"sustainability",[15,11896,11897],{},"Here’s what it unlocks:",[2061,11899,11900,11909,11924,11943],{},[49,11901,11902,11905,11906,319],{},[52,11903,11904],{},"Authentication:"," Brands can direct users to tools that ",[52,11907,11908],{},"verify product legitimacy",[49,11910,11911,11914,11915,1660,11921,319],{},[52,11912,11913],{},"Compliance:"," Supports initiatives like the ",[52,11916,11917],{},[187,11918,11920],{"href":11919},"\u002Feuropean-product-passport-compliance\u002F","EU Digital Product Passport",[52,11922,11923],{},"FDA traceability regulations",[49,11925,11926,11929,11930,1368,11932,1368,11934,1472,11937,11940,11941,319],{},[52,11927,11928],{},"Supply chain visibility:"," Tracks ",[52,11931,8499],{},[52,11933,6698],{},[52,11935,11936],{},"recalls",[52,11938,11939],{},"expiry dates","—all from a ",[52,11942,8365],{},[49,11944,11945,11948,11949,319],{},[52,11946,11947],{},"Sustainability:"," Cuts down on printed materials by linking to ",[52,11950,11951],{},"updatable digital content",[15,11953,11954,11955,11959,11960,1368,11963,1766,11966,11969],{},"And best of all? These codes can be created and managed through platforms like ",[52,11956,11957],{},[187,11958,190],{"href":189},", which provide tools for ",[52,11961,11962],{},"custom landing pages",[52,11964,11965],{},"regional targeting",[52,11967,11968],{},"scan analytics","—so every barcode becomes a dynamic gateway between your product and your audience.",[87,11971,11972],{},[753,11973,11974,11976],{},[756,11975],{},[90,11977],{"alt":11978,"height":605,"src":11979,"width":608},"Scanning honey jar with GS1 Digital Link QR","\u002Fimages\u002F2025\u002F05\u002FScanning-honey-jar-with-GS1-Digital-Link-QR.png",[10818,11981,11983],{"id":11982},"how-do-i-choose-the-right-gs1-barcode-format","How do I choose the right GS1 barcode format?",[15,11985,11986,11987,11990,11991,11994,11995,11998],{},"Choosing the ",[52,11988,11989],{},"right GS1 barcode format"," isn’t just about technical specs—it’s about aligning your ",[52,11992,11993],{},"business goals"," with the right tool for the job. Each format plays a ",[52,11996,11997],{},"specific role"," in how products are identified, tracked, and connected to the people who use them.",[15,12000,12001],{},"Here’s a quick breakdown:",[2061,12003,12004,12018,12040,12055],{},[49,12005,1960,12006,12009,12010,2607,12012,12014,12015,12017],{},[52,12007,12008],{},"point-of-sale"," scanning, stick with the classics. ",[52,12011,10871],{},[52,12013,6561],{}," barcodes are still the go-to standards for ",[52,12016,10907],{}," like groceries, electronics, and clothing. They’re fast, reliable, and universally supported.",[49,12019,1960,12020,1368,12022,1766,12024,3043,12027,2607,12029,12031,12032,1368,12034,12037,12038,319],{},[52,12021,10998],{},[52,12023,11060],{},[52,12025,12026],{},"bulk labeling",[52,12028,11082],{},[52,12030,10970],{},". These formats are built for ",[52,12033,11129],{},[52,12035,12036],{},"pallets",", and tracking across the ",[52,12039,1760],{},[49,12041,1960,12042,2607,12044,1846,12047,12049,12050,2607,12052,12054],{},[52,12043,11715],{},[52,12045,12046],{},"compliance-heavy items",[52,12048,7923],{}," or small cosmetics, ",[52,12051,10781],{},[52,12053,10475],{}," pack rich data into a small footprint.",[49,12056,1960,12057,12059,12060,12063,12064,7044,12067,12070,12071,12073],{},[52,12058,8329],{},", nothing beats the flexibility of a ",[52,12061,12062],{},"GS1 QR code with Digital Link",". It merges ",[52,12065,12066],{},"regulatory information",[52,12068,12069],{},"digital content",", unlocking everything from tutorials to ",[52,12072,11867],{},"—all with a single scan.",[15,12075,12076,12077,1660,12079,12082,12083,12085,12086,1368,12089,12092,12093,319],{},"As the industry shifts toward ",[52,12078,8255],{},[52,12080,12081],{},"digital-first labeling",", the future lies in codes that do more. With ",[52,12084,10685],{},", brands can move beyond static product tags and into a world of ",[52,12087,12088],{},"real-time traceability",[52,12090,12091],{},"interactive packaging",", and smarter, more connected ",[52,12094,12095],{},"customer experiences",[87,12097,12098],{},[753,12099,12100,12102],{},[756,12101],{},[90,12103],{"alt":12104,"height":605,"src":12105,"width":608},"Products with different GS1 barcodes by purpose","\u002Fimages\u002F2025\u002F05\u002FProducts-with-different-GS1-barcodes-by-purpose.png",{"title":321,"searchDepth":322,"depth":322,"links":12107},[12108,12109,12110,12111,12112,12113,12114,12115,12116,12117],{"id":10870,"depth":322,"text":10871},{"id":10920,"depth":322,"text":6561},{"id":10969,"depth":322,"text":10970},{"id":11081,"depth":322,"text":11082},{"id":11142,"depth":322,"text":11143},{"id":11317,"depth":322,"text":10781},{"id":11419,"depth":322,"text":11420},{"id":11525,"depth":322,"text":11526},{"id":11696,"depth":322,"text":11697},{"id":11782,"depth":325,"text":11783,"children":12118},[12119,12120],{"id":11820,"depth":322,"text":11821},{"id":11874,"depth":322,"text":11875},"Discover GS1 barcode formats like UPC, GS1-128, and Digital Link—and how they support retail, logistics, traceability, and consumer engagement.","GS1 barcode formats: A guide to linear, 2D, and digital codes",{},"\u002Fimages\u002F2025\u002F05\u002FGS1-Barcode-Formats.png","\u002Fnews\u002Fgs1-barcode-formats","2025-05-09T11:55:29+02:00",{"title":10664,"description":12121},"\u002Fnews\u002Fgs1-barcode-formats\u002F","news\u002Fgs1-barcode-formats","2025-05-09T11:55:32+02:00","tVFZSzcx-o2RGbzTb9-uX3K4LL1bs8vyV__-Rs_aB1w",{"id":12133,"title":12134,"author":7,"body":12135,"category":7,"description":12790,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":12791,"navigation":351,"ogImage":12792,"path":12793,"publishedAt":12794,"sections":7,"seo":12795,"sourcePath":7686,"stem":12796,"updatedAt":12797,"videos":7,"__hash__":12798},"pages\u002Fnews\u002Fwhat-are-next-gen-qr-codes.md","What are next-gen QR codes? A complete overview",{"type":9,"value":12136,"toc":12738},[12137],[12,12138,12139,12146,12150,12153,12156,12159,12162,12165,12168,12178,12182,12186,12189,12192,12195,12198,12208,12212,12216,12223,12226,12229,12232,12235,12245,12249,12252,12259,12262,12265,12268,12271,12274,12277,12280,12286,12290,12294,12297,12304,12307,12310,12313,12323,12327,12331,12334,12337,12340,12343,12346,12349,12352,12362,12366,12370,12373,12376,12379,12382,12385,12395,12399,12403,12406,12409,12412,12415,12425,12429,12433,12436,12440,12443,12447,12450,12454,12457,12461,12464,12468,12471,12475,12478,12481,12491,12495,12499,12505,12508,12511,12514,12517,12527,12531,12538,12541,12544,12547,12550,12553,12556,12563,12567,12571,12577,12580,12583,12586,12596,12600,12604,12610,12613,12616,12619,12622,12632,12636,12640,12646,12649,12652,12655,12659,12663,12666,12669,12672,12675,12678,12681,12691,12695,12699,12702,12705,12712,12715,12718,12721,12725,12728,12731],{},[15,12140,12141,12142,12145],{},"QR codes have come a long way from simple black-and-white links. If you’re wondering ",[52,12143,12144],{},"what are next-gen QR codes",", they’re the smarter, more flexible evolution—connecting physical products to dynamic digital experiences that can adapt, update, and engage in real time.",[25,12147,12149],{"id":12148},"have-you-noticed-qr-codes-getting-smarter","Have you noticed QR codes getting smarter?",[15,12151,12152],{},"You’ve probably seen QR codes on packaging for years—simple squares that take you to a website. But lately, something’s changed.",[15,12154,12155],{},"Those little black-and-white QR codes are no longer just shortcuts. They’re smarter, faster, and far more powerful.",[15,12157,12158],{},"So, what are next-generation QR codes?",[15,12160,12161],{},"Next-gen QR codes go beyond linking to a static page. They’re dynamic, context-aware, and connected directly to a product’s unique identity through its GTIN (Global Trade Item Number).",[15,12163,12164],{},"When printed on packaging, they turn everyday products into interactive, trackable, and updatable tools for marketing, compliance, and customer service.",[15,12166,12167],{},"Let’s unpack how they work—and why so many industries are switching to them.",[87,12169,12170],{},[753,12171,12172,12174],{},[756,12173],{},[90,12175],{"alt":12176,"height":605,"src":12177,"width":608},"Scanning QR code on white box with smartphone","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-code-on-white-box-with-smartphone.png",[25,12179,12181],{"id":12180},"how-are-next-gen-qr-codes-different-from-traditional-qr-codes","How are next-gen QR codes different from traditional QR codes?",[79,12183,12185],{"id":12184},"from-static-redirects-to-live-product-portals","From static redirects to live product portals",[15,12187,12188],{},"Traditional QR codes are simple. They hold a fixed URL; once printed, that information can’t change. If you need to update the content behind the QR code, you need to reprint the packaging itself.",[15,12190,12191],{},"Next-gen QR codes are built differently. They don’t just link to a page but to a product’s identity.",[15,12193,12194],{},"Because they’re powered by GTINs, the same codes used in retail and supply chain systems, they connect your packaging to a digital ecosystem.",[15,12196,12197],{},"From one printed QR code, you can update content at any time, adapt experiences by location or device, and serve different audiences with personalized content.",[87,12199,12200],{},[753,12201,12202,12204],{},[756,12203],{},[90,12205],{"alt":12206,"height":605,"src":12207,"width":608},"Scanning a traditional QR code on product packaging","\u002Fimages\u002F2025\u002F05\u002FScanning-a-traditional-QR-code-on-product-packaging.png",[25,12209,12211],{"id":12210},"how-does-a-next-gen-qr-code-work","How does a next-gen QR code work?",[79,12213,12215],{"id":12214},"the-power-behind-the-scan","The power behind the scan",[15,12217,12218,12219,12222],{},"The GTIN, a globally recognized product identifier, is at the core of a next-gen QR code. When you create QR codes using a compliant ",[52,12220,12221],{},"QR code generator",", that GTIN is combined with a web-based structure called a digital link.",[15,12224,12225],{},"The result is a scannable code that links each product to a dynamic landing page.",[15,12227,12228],{},"When scanned, the QR code doesn’t just take someone to a generic URL.",[15,12230,12231],{},"A resolver system detects contextual signals—like the user’s location, language, or device—and routes them to the most relevant version of the product experience.",[15,12233,12234],{},"The brand can change this experience at any time without modifying the packaging. This means a single printed QR code can serve as a dynamic portal tailored to whoever is scanning it.",[87,12236,12237],{},[753,12238,12239,12241],{},[756,12240],{},[90,12242],{"alt":12243,"height":605,"src":12244,"width":608},"Smart QR code scan with contextual product page","\u002Fimages\u002F2025\u002F05\u002FSmart-QR-code-scan-with-contextual-product-page.png",[25,12246,12248],{"id":12247},"how-is-qr-code-technology-evolving-for-packaging","How is QR code technology evolving for packaging?",[15,12250,12251],{},"QR codes have come a long way since their invention by Denso Wave Incorporated in the 1990s.",[15,12253,12254,12255,12258],{},"Initially developed to track parts in manufacturing, today’s ",[52,12256,12257],{},"QR code technology"," is built for far more complex roles, especially on packaging.",[15,12260,12261],{},"The most significant shift is from static to dynamic. Modern QR codes are no longer locked to one destination.",[15,12263,12264],{},"They can deliver localized content, adapt based on who’s scanning, and even change behavior and adjust user interaction over time.",[15,12266,12267],{},"The next evolution is GTIN-powered QR codes—smart, standards-based codes that connect each product unit to a unique digital presence.",[15,12269,12270],{},"This new generation of QR code technology is also more robust. It works reliably across different printing materials, lighting conditions, and scanner types.",[15,12272,12273],{},"It integrates with mobile marketing campaigns, CRM, and compliance systems.",[15,12275,12276],{},"Thanks to resolver services, brands can control the experience across regions and channels without modifying the QR code itself.",[15,12278,12279],{},"For packaging teams, this evolution means they’re no longer printing a static marker. They’re enabling a digital gateway that gets smarter as their ecosystem grows.",[87,12281,12282],{},[90,12283],{"alt":9063,"height":605,"src":12284,"title":12285,"width":608},"\u002Fimages\u002F2025\u002F05\u002FPackaging-design-with-QR-in-industrial-workspace.webp","What are next-gen QR codes? 4",[25,12287,12289],{"id":12288},"what-makes-these-qr-codes-ideal-for-product-packaging","What makes these QR codes ideal for product packaging?",[79,12291,12293],{"id":12292},"packaging-that-adapts-after-its-printed","Packaging that adapts after it’s printed",[15,12295,12296],{},"Packaging is the one touchpoint guaranteed to reach every customer.",[15,12298,12299,12300,12303],{},"By placing a ",[52,12301,12302],{},"unique QR code"," on your label, you’re not just offering a link—you’re extending the product experience.",[15,12305,12306],{},"With next-gen codes, your packaging can share detailed product information like ingredients or sourcing, show regional recycling guidelines, or even adapt its message depending on the season or location.",[15,12308,12309],{},"You don’t need to change the label each time. You change the content linked to the scan.",[15,12311,12312],{},"Because the QR code is dynamic, it turns packaging into a flexible communication channel—something that will work just as well six months from now as it does today.",[87,12314,12315],{},[753,12316,12317,12319],{},[756,12318],{},[90,12320],{"alt":12321,"height":605,"src":12322,"width":608},"Woman examining QR-labeled granola packaging at home","\u002Fimages\u002F2025\u002F05\u002FWoman-examining-QR-labeled-granola-packaging-at-home.png",[25,12324,12326],{"id":12325},"whats-the-role-of-gtins-in-next-gen-qr-codes","What’s the role of GTINs in next-gen QR codes?",[79,12328,12330],{"id":12329},"connecting-physical-products-to-digital-systems","Connecting physical products to digital systems",[15,12332,12333],{},"GTINs aren’t new. They’re the same product codes used in retail systems around the world.",[15,12335,12336],{},"What’s new is how they’re being used.",[15,12338,12339],{},"In next-gen QR codes, GTINs become part of the digital link. This gives the product a digital identity that’s both human-readable and machine-actionable.",[15,12341,12342],{},"Consumers and retailers can scan the same QR code and get context-specific content.",[15,12344,12345],{},"A logistics team might see batch information, while a shopper receives a video about using the product.",[15,12347,12348],{},"That same link also powers traceability and authentication.",[15,12350,12351],{},"If there’s a product recall or counterfeit goods are an issue, the brand can update the destination instantly, ensuring accurate, real-time information gets into the right hands.",[87,12353,12354],{},[753,12355,12356,12358],{},[756,12357],{},[90,12359],{"alt":12360,"height":605,"src":12361,"width":608},"Warehouse worker scanning QR for product traceability","\u002Fimages\u002F2025\u002F05\u002FWarehouse-worker-scanning-QR-for-product-traceability.png",[25,12363,12365],{"id":12364},"how-do-next-gen-qr-codes-support-dynamic-packaging","How do next-gen QR codes support dynamic packaging?",[79,12367,12369],{"id":12368},"stay-agile-without-reprinting","Stay agile without reprinting",[15,12371,12372],{},"Product information isn’t static. Ingredients change. Regulations evolve.",[15,12374,12375],{},"Campaigns start and end. With traditional packaging, that means delays, reprints, and waste.",[15,12377,12378],{},"Next-gen QR codes offer an alternative. Because the information lives online, brands can change it anytime.",[15,12380,12381],{},"You can launch a new promotion without touching the packaging, adjust recycling instructions based on region, or rotate seasonal content throughout the year.",[15,12383,12384],{},"This helps reduce packaging waste, keeps the information accurate, and gives your team flexibility. Packaging isn’t frozen in time—it becomes a living channel.",[87,12386,12387],{},[753,12388,12389,12391],{},[756,12390],{},[90,12392],{"alt":12393,"height":605,"src":12394,"width":608},"Updating packaging content linked to QR code","\u002Fimages\u002F2025\u002F05\u002FUpdating-packaging-content-linked-to-QR-code.png",[25,12396,12398],{"id":12397},"can-next-gen-qr-codes-replace-traditional-barcodes","Can next-gen QR codes replace traditional barcodes?",[79,12400,12402],{"id":12401},"a-future-built-on-compatibility","A future built on compatibility",[15,12404,12405],{},"Right now, most packaging includes a traditional barcode for checkout and a next-gen QR code for digital engagement. But that might not be the case for long.",[15,12407,12408],{},"Because next-gen QR codes already carry GTINs, they can technically serve both purposes.",[15,12410,12411],{},"Many checkout systems are being updated to read them. Eventually, we may see unified code that handles point-of-sale, traceability, and marketing in one scan.",[15,12413,12414],{},"Even today, the benefit is clear. One QR code can simplify your label, reduce clutter, and do far more than a barcode ever could.",[87,12416,12417],{},[753,12418,12419,12421],{},[756,12420],{},[90,12422],{"alt":12423,"height":605,"src":12424,"width":608},"Scanning QR-only product at checkout","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-only-product-at-checkout.png",[25,12426,12428],{"id":12427},"what-industries-are-using-next-gen-qr-codes","What industries are using next-gen QR codes?",[79,12430,12432],{"id":12431},"qr-codes-on-packaging-across-various-industries","QR codes on packaging across various industries",[15,12434,12435],{},"New QR codes are already being adopted in multiple sectors where packaging plays a key role.",[4157,12437,12439],{"id":12438},"in-food-and-beverage","In food and beverage",[15,12441,12442],{},"QR codes can link to live ingredient lists, allergens, sourcing stories, or regional recycling info.",[4157,12444,12446],{"id":12445},"in-cosmetics","In cosmetics",[15,12448,12449],{},"Cosmetics brands use them to show usage tips, ingredients, and certifications while keeping packaging design minimal.",[4157,12451,12453],{"id":12452},"in-fashion-and-apparel","In fashion and apparel",[15,12455,12456],{},"Next-gen QR codes enable transparency into origin, labor practices, and care instructions.",[4157,12458,12460],{"id":12459},"in-electronics","In electronics",[15,12462,12463],{},"They deliver manuals, setup videos, and warranty support—instantly accessible from the pack.",[4157,12465,12467],{"id":12466},"in-pharmaceuticals","In pharmaceuticals",[15,12469,12470],{},"QR codes offer real-time safety info, dosage instructions, and support for serialization and anti-counterfeiting.",[4157,12472,12474],{"id":12473},"in-agriculture-and-industrial-tools","In agriculture and industrial tools",[15,12476,12477],{},"QR codes bring maintenance schedules, manuals, and supply chain info right to the product.",[15,12479,12480],{},"Across all these verticals, the pattern is clear: packaging is becoming the front door to a digital experience, and QR codes are the key to unlocking it.",[87,12482,12483],{},[753,12484,12485,12487],{},[756,12486],{},[90,12488],{"alt":12489,"height":605,"src":12490,"width":608},"Products from multiple industries with QR packaging","\u002Fimages\u002F2025\u002F05\u002FProducts-from-multiple-industries-with-QR-packaging.png",[25,12492,12494],{"id":12493},"whats-the-difference-between-dynamic-qr-codes-and-next-gen-qr-codes","What’s the difference between dynamic QR codes and next-gen QR codes?",[79,12496,12498],{"id":12497},"not-all-dynamics-are-created-equal","Not all dynamics are created equal",[15,12500,12501,12502,12504],{},"It’s easy to confuse ",[52,12503,10267],{}," with next-gen ones. They both let you update content after the QR code is printed.",[15,12506,12507],{},"But here’s the difference: next-gen QR codes are built around GTINs and follow the Digital Link standard.",[15,12509,12510],{},"This means they’re not just editable but structured for traceability, localization, and integration with other systems.",[15,12512,12513],{},"A dynamic QR code might link to a new webpage. A next-gen QR code can adapt by location, serve different audiences, and remain part of the product’s digital record.",[15,12515,12516],{},"Put simply: dynamic means editable. Next-gen means connected, contextual, and scalable.",[87,12518,12519],{},[753,12520,12521,12523],{},[756,12522],{},[90,12524],{"alt":12525,"height":605,"src":12526,"width":608},"Real-world scan test on kraft QR-labeled box","\u002Fimages\u002F2025\u002F05\u002FReal-world-scan-test-on-kraft-QR-labeled-box.png",[25,12528,12530],{"id":12529},"what-makes-a-new-qr-code-better-than-the-old-one","What makes a new QR code better than the old one?",[15,12532,12533,12534,12537],{},"There’s a clear line between old-school QR codes and today’s more innovative alternatives. The ",[52,12535,12536],{},"new QR code"," isn’t just a tool to redirect traffic.",[15,12539,12540],{},"It’s a fully adaptable, product-aware system that improves over time.",[15,12542,12543],{},"Legacy codes pointed to one fixed destination—maybe a homepage or a PDF. That was fine for simple use cases, but limiting.",[15,12545,12546],{},"The new QR code changes that by linking to a product’s GTIN, enabling real-time content updates, contextual delivery, and trackable user behavior.",[15,12548,12549],{},"The experience is no longer generic. A customer scanning a product in Tokyo can see a different version than someone scanning the same item in Toronto.",[15,12551,12552],{},"You can run A\u002FB tests, change the destination based on time or device, and feed the data back into your marketing system.",[15,12554,12555],{},"For brands, the new QR code means more than just flexibility—it means control. Control over messaging, compliance, timing, localization, and data, delivered through one simple square on your packaging.",[87,12557,12558],{},[90,12559],{"alt":12560,"height":605,"src":12561,"title":12562,"width":608},"QR scan showing user engagement and analytics","\u002Fimages\u002F2025\u002F05\u002FQR-scan-showing-user-engagement-and-analytics.webp","What are next-gen QR codes? 11",[25,12564,12566],{"id":12565},"how-do-these-qr-codes-support-regulatory-compliance","How do these QR codes support regulatory compliance?",[79,12568,12570],{"id":12569},"meeting-legal-requirements-market-by-market","Meeting legal requirements, market by market",[15,12572,12573,12574,12576],{},"Packaging laws are changing. In the EU, brands will soon need to include a ",[52,12575,7951],{},". In the U.S., ingredient transparency is under increased scrutiny. And every region has different recycling rules.",[15,12578,12579],{},"Next-gen QR codes help you meet these requirements without making your packaging cluttered.",[15,12581,12582],{},"Instead of printing everything, you connect the QR code to a mobile landing page that changes by region. That page can include all the legally required information, plus any extras your customers expect.",[15,12584,12585],{},"And because you can update it any time, staying compliant doesn’t mean starting from scratch.",[87,12587,12588],{},[753,12589,12590,12592],{},[756,12591],{},[90,12593],{"alt":12594,"height":605,"src":12595,"width":608},"Scanning QR to access regulatory product details","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-to-access-regulatory-product-details.png",[25,12597,12599],{"id":12598},"whats-the-role-of-landing-pages-in-the-experience","What’s the role of landing pages in the experience?",[79,12601,12603],{"id":12602},"where-scans-become-stories","Where scans become stories",[15,12605,2678,12606,12609],{},[52,12607,12608],{},"landing page"," is what people see when they scan your QR code. And it’s where your product experience comes to life.",[15,12611,12612],{},"A good landing page is mobile-optimized, fast, and relevant. It might show a short how-to video, a list of ingredients, or a message from the brand.",[15,12614,12615],{},"You can add links to deeper product info, highlight certifications, or even guide users to exclusive offers.",[15,12617,12618],{},"The key is that it adapts. Someone in France might see recycling rules in French, while someone in the U.S. sees a usage guide in English.",[15,12620,12621],{},"With Digital Link, these landing pages are tied directly to the product’s GTIN, so the content is always accurate and appropriate.",[87,12623,12624],{},[753,12625,12626,12628],{},[756,12627],{},[90,12629],{"alt":12630,"height":605,"src":12631,"width":608},"Product landing page scan in clean, well-lit setting","\u002Fimages\u002F2025\u002F05\u002FProduct-landing-page-scan-in-clean-well-lit-setting.png",[25,12633,12635],{"id":12634},"how-can-i-create-a-next-gen-qr-code","How can I create a next-gen QR code?",[79,12637,12639],{"id":12638},"step-by-step-without-complexity","Step-by-step without complexity",[15,12641,12642,12643,12645],{},"You don’t need to be a developer. With the right ",[52,12644,12221],{},", the process is straightforward.",[15,12647,12648],{},"Start by entering your GTIN, which links your product to the digital ecosystem. Then, use the platform’s editor to customize the product landing page, adding branding, content, and links.",[15,12650,12651],{},"Once everything’s in place, generate the QR code and export it for print.",[15,12653,12654],{},"After launch, you can log in anytime to update the content, track scans, or refine what users see. No need to regenerate the QR code or modify your packaging.",[25,12656,12658],{"id":12657},"how-do-i-make-sure-my-qr-code-is-scannable","How do I make sure my QR code is scannable?",[79,12660,12662],{"id":12661},"real-world-packaging-requires-real-world-testing","Real-world packaging requires real-world testing",[15,12664,12665],{},"Follow a few best practices to ensure that your next-gen QR code works reliably on packaging.",[15,12667,12668],{},"Print the code at a size that can be scanned easily—usually no smaller than 2 x 2 centimeters.",[15,12670,12671],{},"Use high contrast colors: dark code, light background.",[15,12673,12674],{},"Avoid placing the QR code on curved or shiny surfaces, and leave a bit of white space (called the quiet zone) around the QR code so that it’s easily detected.",[15,12676,12677],{},"Most importantly, test your printed codes using real devices under typical lighting conditions.",[15,12679,12680],{},"A well-structured digital experience will be useless if people can’t access it.",[87,12682,12683],{},[753,12684,12685,12687],{},[756,12686],{},[90,12688],{"alt":12689,"height":605,"src":12690,"width":608},"Localized scan experience from next-gen QR code","\u002Fimages\u002F2025\u002F05\u002FLocalized-scan-experience-from-next-gen-QR-code.png",[25,12692,12694],{"id":12693},"whats-next-for-next-gen-qr-codes","What’s next for next-gen QR codes?",[79,12696,12698],{"id":12697},"from-feature-to-foundation","From feature to foundation",[15,12700,12701],{},"Next-gen QR codes aren’t a trend. They’re quickly becoming the standard.",[15,12703,12704],{},"As brands seek more flexible, data-rich ways to communicate and comply, the code on the package becomes the access point to it all.",[15,12706,12707,12708,12711],{},"Expect to see more ",[52,12709,12710],{},"custom QR code"," designs that blend with brand aesthetics.",[15,12713,12714],{},"Codes will trigger contextual journeys, deliver localized offers, and update themselves in real time.",[15,12716,12717],{},"For mobile-first marketing and compliance, these QR codes are more than helpful; they’re essential.",[15,12719,12720],{},"And as checkout systems evolve, we may soon see the day when this single code replaces all others.",[25,12722,12724],{"id":12723},"ready-to-bring-your-packaging-to-life","Ready to bring your packaging to life?",[15,12726,12727],{},"Next-gen QR codes don’t just connect people to information—they connect your product to its full potential.",[15,12729,12730],{},"Whether you’re focused on customer engagement, global compliance, or smarter supply chains, everything starts with the scan.",[15,12732,12733,12734],{},"👉 Create your first next-gen QR code at ",[187,12735,12737],{"href":189,"rel":12736,"target":317},[315,316],"digital-link.com",{"title":321,"searchDepth":322,"depth":322,"links":12739},[12740,12741,12744,12747,12748,12751,12754,12757,12760,12770,12773,12774,12777,12780,12783,12786,12789],{"id":12148,"depth":325,"text":12149},{"id":12180,"depth":325,"text":12181,"children":12742},[12743],{"id":12184,"depth":322,"text":12185},{"id":12210,"depth":325,"text":12211,"children":12745},[12746],{"id":12214,"depth":322,"text":12215},{"id":12247,"depth":325,"text":12248},{"id":12288,"depth":325,"text":12289,"children":12749},[12750],{"id":12292,"depth":322,"text":12293},{"id":12325,"depth":325,"text":12326,"children":12752},[12753],{"id":12329,"depth":322,"text":12330},{"id":12364,"depth":325,"text":12365,"children":12755},[12756],{"id":12368,"depth":322,"text":12369},{"id":12397,"depth":325,"text":12398,"children":12758},[12759],{"id":12401,"depth":322,"text":12402},{"id":12427,"depth":325,"text":12428,"children":12761},[12762],{"id":12431,"depth":322,"text":12432,"children":12763},[12764,12765,12766,12767,12768,12769],{"id":12438,"depth":4572,"text":12439},{"id":12445,"depth":4572,"text":12446},{"id":12452,"depth":4572,"text":12453},{"id":12459,"depth":4572,"text":12460},{"id":12466,"depth":4572,"text":12467},{"id":12473,"depth":4572,"text":12474},{"id":12493,"depth":325,"text":12494,"children":12771},[12772],{"id":12497,"depth":322,"text":12498},{"id":12529,"depth":325,"text":12530},{"id":12565,"depth":325,"text":12566,"children":12775},[12776],{"id":12569,"depth":322,"text":12570},{"id":12598,"depth":325,"text":12599,"children":12778},[12779],{"id":12602,"depth":322,"text":12603},{"id":12634,"depth":325,"text":12635,"children":12781},[12782],{"id":12638,"depth":322,"text":12639},{"id":12657,"depth":325,"text":12658,"children":12784},[12785],{"id":12661,"depth":322,"text":12662},{"id":12693,"depth":325,"text":12694,"children":12787},[12788],{"id":12697,"depth":322,"text":12698},{"id":12723,"depth":325,"text":12724},"Learn what are next-gen QR codes and how they help brands deliver smart packaging, real-time updates, and better customer experiences.",{},"\u002Fimages\u002F2025\u002F05\u002FWhat-are-next-gen-QR-codes_.webp","\u002Fnews\u002Fwhat-are-next-gen-qr-codes","2025-05-07T15:32:36+02:00",{"title":12134,"description":12790},"news\u002Fwhat-are-next-gen-qr-codes","2025-05-07T15:32:39+02:00","N6INqZOGuAP1OV0P9enDpxrcCg7rae5iaXWvvJBXTKo",{"id":12800,"title":12801,"author":7,"body":12802,"category":7,"description":13329,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":13330,"navigation":351,"ogImage":13331,"path":13332,"publishedAt":13333,"sections":7,"seo":13334,"sourcePath":13335,"stem":13336,"updatedAt":13337,"videos":7,"__hash__":13338},"pages\u002Fnews\u002Fdigital-link-what-makes-it-different.md","Digital Link: what makes it different from QR codes",{"type":9,"value":12803,"toc":13306},[12804],[12,12805,12806,12810,12823,12861,12886,12890,12903,12910,12919,12928,12932,12952,12968,12974,12978,12995,13012,13023,13027,13037,13041,13048,13057,13061,13073,13090,13096,13105,13109,13115,13119,13135,13139,13148,13152,13158,13167,13171,13176,13180,13186,13195,13199,13206,13215,13219,13222,13226,13232,13236,13246,13255,13259,13268,13272,13285,13289,13294,13296],{},[25,12807,12809],{"id":12808},"what-makes-digital-link-different-from-traditional-qr-codes","What makes Digital Link different from traditional QR codes?",[15,12811,12812,12813,12816,12817,1368,12820,12822],{},"In today’s digital age, the way brands connect physical products to digital content is evolving rapidly. The question many solution providers and brand owners are now asking is: ",[52,12814,12815],{},"Digital Link: what makes it different from other QR-based solutions?"," The answer lies in its power to unify ",[52,12818,12819],{},"supply chain efficiency",[52,12821,8329],{},", and regulatory compliance through a single, standards-based system.",[15,12824,12825,12826,12831,12832,12834,12835,12837,12838,12841,12842,12845,12846,10714,12849,12851,12852,11545,12855,10882,12857,12860],{},"Unlike traditional barcodes or standard QR codes, ",[52,12827,12828,12829],{},"GS1 ",[187,12830,190],{"href":189}," transforms the ",[52,12833,6398],{}," into a scannable ",[52,12836,11812],{}," (also known as a ",[52,12839,12840],{},"uniform resource identifier",") that provides ",[52,12843,12844],{},"real-time access"," to relevant content. Whether customers scan the code with a ",[52,12847,12848],{},"mobile device",[52,12850,8688],{},", or healthcare professionals need ",[52,12853,12854],{},"accurate product data",[52,12856,7923],{},[52,12858,12859],{},"digital link QR code"," delivers flexible, dynamic content using a machine-readable format.",[15,12862,6966,12863,12869,12870,12873,12874,12877,12878,12881,12882,12885],{},[52,12864,12865],{},[187,12866,12868],{"href":12867},"\u002Fproduct\u002Fdynamic-product-data\u002F","digital product passports"," to improved ",[52,12871,12872],{},"supply chain traceability",", Digital Link is not just another data carrier—it’s a foundation for future-proofing physical products with ",[52,12875,12876],{},"digital information"," that updates as needed, without changing the printed code. This ensures the ",[52,12879,12880],{},"same code"," offers ",[52,12883,12884],{},"multiple resources"," depending on user context, geography, or use case.",[25,12887,12889],{"id":12888},"how-does-digital-link-enhance-supply-chain-efficiency","How does Digital Link enhance supply chain efficiency?",[15,12891,12892,12894,12895,12898,12899,12902],{},[52,12893,190],{}," enables brands to drastically ",[52,12896,12897],{},"improve supply chain efficiency"," by offering real-time, web-based access to detailed product data. Unlike traditional barcodes or other data carriers, Digital Link allows for seamless integration into ",[52,12900,12901],{},"existing systems",", offering traceability across every stage of the product journey.",[15,12904,12905,12906,12909],{},"By embedding a ",[52,12907,12908],{},"Digital Link QR code"," onto product packaging, companies can instantly retrieve information such as batch numbers, expiration dates, product origin, and location in the supply chain. This reduces human error, eliminates bottlenecks, and boosts visibility across supply chain operations.",[15,12911,12912,12913,12915,12916,12918],{},"Moreover, the ability to connect physical products to ",[52,12914,12069],{}," ensures faster response during disruptions, supports smarter ",[52,12917,8412],{},", and drives automation through accurate, standardized data—all essential components of a future-ready supply chain.",[87,12920,12921],{},[753,12922,12923,12925],{},[756,12924],{},[90,12926],{"alt":12889,"height":605,"src":12927,"width":608},"\u002Fimages\u002F2025\u002F04\u002FHow-does-Digital-Link-enhance-supply-chain-efficiency_.png",[25,12929,12931],{"id":12930},"what-role-does-gs1-digital-link-play-in-modern-logistics","What role does GS1 Digital Link play in modern logistics?",[15,12933,2678,12934,12936,12937,12939,12940,12943,12944,12946,12947,12949,12950,319],{},[52,12935,3529],{}," standard reimagines the role of the ",[52,12938,6398],{}," by embedding it into a ",[52,12941,12942],{},"Uniform Resource Identifier (URI)","—a scannable ",[52,12945,11812],{}," that provides immediate access to dynamic product information. This innovation transforms how companies handle ",[52,12948,12872],{},", inventory tracking, and ",[52,12951,8329],{},[15,12953,12954,12955,12958,12959,12961,12962,12964,12965,12967],{},"By using a ",[52,12956,12957],{},"machine-readable format",", GS1 Digital Link acts as a bridge between the physical and digital worlds, offering access to everything from ",[52,12960,8408],{}," details to warranty registration pages and user manuals. It standardizes how businesses deliver ",[52,12963,12854],{},", replacing static ",[52,12966,10768],{}," with a smarter, more scalable alternative.",[15,12969,12970,12971,12973],{},"In logistics, this means products are not just moved—they’re tracked with precision and enriched with ",[52,12972,12876],{}," that updates over time, enhancing visibility, reducing risk, and optimizing workflows across the global supply chain.",[25,12975,12977],{"id":12976},"why-is-real-time-access-to-product-data-important","Why is real-time access to product data important?",[15,12979,12980,12981,12983,12984,12986,12987,12990,12991,12994],{},"In today’s fast-paced and regulated markets, ",[52,12982,12844],{}," to product data is not just useful—it’s mission-critical. ",[52,12985,190],{}," ensures that ",[52,12988,12989],{},"customers scanning"," a QR code receive the latest information, whether it’s safety documentation, ",[52,12992,12993],{},"recall alerts",", regulatory updates, or localized content.",[15,12996,12997,12998,1368,13001,13004,13005,13007,13008,13011],{},"This is especially vital for ",[52,12999,13000],{},"consumer electronics",[52,13002,13003],{},"healthcare professionals",", and industries managing ",[52,13006,7923],{},", where outdated data could mean compliance violations or serious safety issues. Real-time access to ",[52,13009,13010],{},"accurate data"," also empowers businesses to respond instantly to supply chain changes, reducing delays and improving service levels.",[15,13013,13014,13015,1368,13017,13019,13020,13022],{},"By linking products to dynamic, updatable ",[52,13016,7043],{},[52,13018,190],{}," not only supports legal compliance but also enhances the overall ",[52,13021,11871],{},", giving buyers confidence that they are receiving the most current and relevant information available.",[25,13024,13026],{"id":13025},"how-does-digital-link-support-product-packaging-innovation","How does Digital Link support product packaging innovation?",[15,13028,13029,13030,13033,13034,13036],{},"Gone are the days of static labels. With ",[52,13031,13032],{},"Digital Link QR codes",", brand owners can embed multiple layers of dynamic content, including videos, instructions, and sustainability info, all within the ",[52,13035,12880],{}," printed on the package.",[25,13038,13040],{"id":13039},"what-benefits-does-digital-link-bring-to-consumer-engagement","What benefits does Digital Link bring to consumer engagement?",[15,13042,13043,13044,13047],{},"Consumers scanning Digital Link-enabled QR codes gain ",[52,13045,13046],{},"instant access"," to personalized digital experiences, including how-to guides, product origins, and loyalty programs, strengthening brand loyalty and trust.",[87,13049,13050],{},[753,13051,13052,13054],{},[756,13053],{},[90,13055],{"alt":13040,"height":605,"src":13056,"width":608},"\u002Fimages\u002F2025\u002F04\u002FWhat-benefits-does-Digital-Link-bring-to-consumer-engagement_.png",[25,13058,13060],{"id":13059},"how-does-digital-link-improve-inventory-management","How does Digital Link improve inventory management?",[15,13062,13063,13064,13066,13067,13069,13070,13072],{},"One of the biggest differentiators of Digital Link is its ability to ",[52,13065,12897],{}," by transforming how brands manage and track physical products. With ",[52,13068,13032],{}," embedded on packaging, inventory systems gain access to real-time, contextual product data such as serial numbers, expiry dates, and lot codes—all linked to a ",[52,13071,12608],{}," that updates dynamically.",[15,13074,3089,13075,13078,13079,13082,13083,13085,13086,13089],{},[52,13076,13077],{},"traditional barcodes"," that carry fixed information, Digital Link supports a ",[52,13080,13081],{},"dynamic QR code"," model, allowing updates without redesigning the label. This is a game-changer for ",[52,13084,8412],{},", where speed and precision are critical. When staff ",[52,13087,13088],{},"scan QR codes",", the system instantly updates inventory levels, reducing manual entry errors and minimizing discrepancies between physical and digital records.",[15,13091,13092,13093,13095],{},"It also enables tighter integration with ",[52,13094,12901],{},", including ERP, WMS, and POS platforms, without the need for custom infrastructure. The result? Lower costs, fewer errors, and significantly better visibility across global and local supply chain operations.",[87,13097,13098],{},[753,13099,13100,13102],{},[756,13101],{},[90,13103],{"alt":13060,"height":605,"src":13104,"width":608},"\u002Fimages\u002F2025\u002F04\u002FHow-does-Digital-Link-improve-inventory-management_.png",[25,13106,13108],{"id":13107},"what-makes-digital-link-future-proof","What makes Digital Link future-proof?",[15,13110,13111,13112,13114],{},"Digital Link isn’t just a QR code—it’s a gateway to ",[52,13113,12884],{},". Its URL-based structure supports updates and integrations with future systems without changing the physical code.",[25,13116,13118],{"id":13117},"how-is-digital-link-different-from-other-data-carriers","How is Digital Link different from other data carriers?",[15,13120,2618,13121,1660,13124,13126,13127,13130,13131,13134],{},[52,13122,13123],{},"data matrix",[52,13125,10768],{}," carry static information, Digital Link delivers ",[52,13128,13129],{},"dynamic digital content",", making it ideal for ",[52,13132,13133],{},"real-time business communications"," and consumer-facing applications.",[25,13136,13138],{"id":13137},"why-should-brand-owners-adopt-digital-link","Why should brand owners adopt Digital Link?",[15,13140,13141,13142,13145,13146,319],{},"Brand owners can use Digital Link to ",[52,13143,13144],{},"provide consumers"," with more than just a product ID—think promotional offers, social media engagement, and product registration—all accessible via one ",[52,13147,10706],{},[25,13149,13151],{"id":13150},"how-does-digital-link-aid-regulatory-compliance","How does Digital Link aid regulatory compliance?",[15,13153,13154,13155,13157],{},"From healthcare to food safety, Digital Link can embed links to ",[52,13156,4261],{}," information, safety sheets, and certification data, all updated in real time via the web address.",[87,13159,13160],{},[753,13161,13162,13164],{},[756,13163],{},[90,13165],{"alt":13151,"height":605,"src":13166,"width":608},"\u002Fimages\u002F2025\u002F04\u002FHow-does-Digital-Link-aid-regulatory-compliance_.png",[25,13168,13170],{"id":13169},"how-can-digital-link-reduce-customer-service-inquiries","How can Digital Link reduce customer service inquiries?",[15,13172,4633,13173,13175],{},[52,13174,13046],{}," to troubleshooting tips, setup videos, and warranty information, customers get the help they need without reaching out to support, reducing costs and enhancing satisfaction.",[25,13177,13179],{"id":13178},"what-is-the-impact-of-digital-link-on-the-point-of-sale","What is the impact of Digital Link on the point of sale?",[15,13181,13182,13183,13185],{},"At the ",[52,13184,8688],{},", a Digital Link code can trigger specific landing pages, capture consumer preferences, and support promotions—all while still working with POS systems just like traditional barcodes.",[87,13187,13188],{},[753,13189,13190,13192],{},[756,13191],{},[90,13193],{"alt":13179,"height":605,"src":13194,"width":608},"\u002Fimages\u002F2025\u002F04\u002FWhat-is-the-impact-of-Digital-Link-on-the-point-of-sale_.png",[25,13196,13198],{"id":13197},"how-does-digital-link-support-digital-product-passports","How does Digital Link support digital product passports?",[15,13200,13201,13202,13205],{},"By linking to a web page that holds a product’s ",[52,13203,13204],{},"digital passport",", Digital Link supports sustainability initiatives and transparency by providing lifecycle information and material sources.",[87,13207,13208],{},[753,13209,13210,13212],{},[756,13211],{},[90,13213],{"alt":13198,"height":605,"src":13214,"width":608},"\u002Fimages\u002F2025\u002F04\u002FHow-does-Digital-Link-support-digital-product-passports_.png",[25,13216,13218],{"id":13217},"what-does-digital-link-mean-for-supply-chain-traceability","What does Digital Link mean for supply chain traceability?",[15,13220,13221],{},"Each scan of a Digital Link QR code can generate data points that feed into traceability systems, making it easier to track products throughout their lifecycle and identify weak links.",[25,13223,13225],{"id":13224},"whats-the-role-of-digital-link-in-business-communications","What’s the role of Digital Link in business communications?",[15,13227,13228,13229,13231],{},"Whether sharing ",[52,13230,12993],{}," or marketing content, businesses can use Digital Link as a unified communication tool that ensures everyone—from consumers to partners—gets accurate information.",[25,13233,13235],{"id":13234},"what-types-of-content-can-digital-link-deliver","What types of content can Digital Link deliver?",[15,13237,6966,13238,13241,13242,13245],{},[52,13239,13240],{},"usage instructions"," to video tutorials and promotional offers, Digital Link delivers ",[52,13243,13244],{},"relevant content"," directly to users, tailored to product type, location, or user behavior.",[87,13247,13248],{},[753,13249,13250,13252],{},[756,13251],{},[90,13253],{"alt":13235,"height":605,"src":13254,"width":608},"\u002Fimages\u002F2025\u002F04\u002FWhat-types-of-content-can-Digital-Link-deliver_.png",[25,13256,13258],{"id":13257},"how-can-digital-link-improve-consumer-experience","How can Digital Link improve consumer experience?",[15,13260,13261,13262,13265,13266,319],{},"By enabling ",[52,13263,13264],{},"customers to scan"," one code and access everything from user guides to customer reviews, Digital Link reduces friction and enhances the overall ",[52,13267,11871],{},[25,13269,13271],{"id":13270},"what-industries-benefit-most-from-digital-link","What industries benefit most from Digital Link?",[15,13273,13274,13275,13278,13279,13281,13282,13284],{},"Industries including ",[52,13276,13277],{},"healthcare, consumer electronics, and retail"," are rapidly adopting Digital Link to improve ",[52,13280,1760],{}," transparency, enable ",[52,13283,12876],{}," delivery, and better engage users.",[25,13286,13288],{"id":13287},"what-tools-are-needed-to-generate-digital-link-qr-codes","What tools are needed to generate Digital Link QR codes?",[15,13290,2595,13291,13293],{},[52,13292,12221],{}," that supports GS1 Digital Link is all that’s needed. These tools allow brand owners to create QR codes that link to structured digital content, adaptable over time.",[25,13295,2375],{"id":2374},[15,13297,13298,13299,2970,13302,13305],{},"Digital Link is redefining how we connect the physical and digital worlds. From ",[52,13300,13301],{},"improving supply chain efficiency",[52,13303,13304],{},"enhancing consumer engagement",", it empowers businesses to deliver more value with less effort. As the digital age evolves, solutions like Digital Link are not just innovations—they are essentials for future-proofing your operations.",{"title":321,"searchDepth":322,"depth":322,"links":13307},[13308,13309,13310,13311,13312,13313,13314,13315,13316,13317,13318,13319,13320,13321,13322,13323,13324,13325,13326,13327,13328],{"id":12808,"depth":325,"text":12809},{"id":12888,"depth":325,"text":12889},{"id":12930,"depth":325,"text":12931},{"id":12976,"depth":325,"text":12977},{"id":13025,"depth":325,"text":13026},{"id":13039,"depth":325,"text":13040},{"id":13059,"depth":325,"text":13060},{"id":13107,"depth":325,"text":13108},{"id":13117,"depth":325,"text":13118},{"id":13137,"depth":325,"text":13138},{"id":13150,"depth":325,"text":13151},{"id":13169,"depth":325,"text":13170},{"id":13178,"depth":325,"text":13179},{"id":13197,"depth":325,"text":13198},{"id":13217,"depth":325,"text":13218},{"id":13224,"depth":325,"text":13225},{"id":13234,"depth":325,"text":13235},{"id":13257,"depth":325,"text":13258},{"id":13270,"depth":325,"text":13271},{"id":13287,"depth":325,"text":13288},{"id":2374,"depth":325,"text":2375},"Digital Link: what makes it different is its ability to connect products to real-time data, dynamic content, and global standards—all in one QR code.",{},"\u002Fimages\u002F2025\u002F04\u002Fdigital-link_-what-makes-it-different.png","\u002Fnews\u002Fdigital-link-what-makes-it-different","2025-04-10T19:40:10+02:00",{"title":12801,"description":13329},"\u002Fnews\u002Fdigital-link-what-makes-it-different\u002F","news\u002Fdigital-link-what-makes-it-different","2025-04-10T19:40:11+02:00","4MwfIgmidFr3FDXR2VA3GA__xpn_frRJD6bwdQG6GJI",{"id":13340,"title":13341,"author":7,"body":13342,"category":7,"description":13776,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":13777,"navigation":351,"ogImage":13778,"path":13779,"publishedAt":13780,"sections":7,"seo":13781,"sourcePath":13782,"stem":13783,"updatedAt":13784,"videos":13785,"__hash__":13795},"pages\u002Fnews\u002Fgs1-mexico-award.md","Digital Link honored with GS1 México Award for innovation",{"type":9,"value":13343,"toc":13768},[13344],[12,13345,13346,13381,13414,13422,13426,13450,13481,13483,13487,13509,13527,13531,13544,13572,13583,13586,13605,13632,13637,13646,13650,13664,13684,13695,13702,13706,13730,13751,13753],{},[15,13347,13348,13351,13352,1368,13355,13357,13358,13361,13362,13365,13366,10789,13369,13372,13373,1368,13377,13380],{},[52,13349,13350],{},"Mexico City, March 2025"," – In a powerful show of recognition for cutting-edge ",[52,13353,13354],{},"technological innovations",[52,13356,190],{}," has been presented with the prestigious ",[52,13359,13360],{},"GS1 México Award"," during this year’s ",[52,13363,13364],{},"ColaboraXión 2025 Forum",". The award celebrates ",[52,13367,13368],{},"outstanding contributions",[52,13370,13371],{},"future of retail"," through next-generation solutions like ",[52,13374,13375],{},[187,13376,8255],{"href":8254},[52,13378,13379],{},"Digital Link technology",", and real-time data tracking systems.",[15,13382,13383,13384,13387,13388,1368,13391,1766,13394,13397,13398,13401,13402,1368,13405,11206,13407,13410,13411,319],{},"Digital Link was recognized alongside respected ",[52,13385,13386],{},"industry leaders"," such as ",[52,13389,13390],{},"Cuvitek",[52,13392,13393],{},"Domino Printing Sciences",[52,13395,13396],{},"Datalogic",", all of whom are playing a key role in ",[52,13399,13400],{},"shaping the future of commerce"," through ",[52,13403,13404],{},"collaboration",[52,13406,3940],{},[52,13408,13409],{},"adoption"," of ",[52,13412,13413],{},"latest technologies",[301,13415,13416],{},[15,13417,13418,13419,13421],{},"“We’re proud to receive this recognition from GS1 México,” said ",[52,13420,2020],{},", CEO and Co-founder of Digital Link. “This award fuels our commitment to creating smarter, more connected, and sustainable solutions for businesses, brands, and consumers.”",[25,13423,13425],{"id":13424},"a-new-era-of-product-identification","A new era of product identification",[15,13427,1861,13428,1660,13430,13432,13433,1660,13436,13438,13439,13442,13443,13446,13447,13449],{},[52,13429,1367],{},[52,13431,8255],{}," is marking a major shift in how ",[52,13434,13435],{},"organizations",[52,13437,1500],{}," interact. Unlike traditional codes, these new tools allow for ",[52,13440,13441],{},"real-time tracking",", access to product data, ",[52,13444,13445],{},"environmental impact"," transparency, and greater ",[52,13448,10810],{}," across supply chains.",[15,13451,13452,13453,1660,13456,13459,13460,1368,13462,1368,13464,1766,13467,13469,13470,13473,13474,13477,13478,319],{},"Digital Link’s technology supports ",[52,13454,13455],{},"enhanced operations",[52,13457,13458],{},"best practices"," in sectors including ",[52,13461,11276],{},[52,13463,10998],{},[52,13465,13466],{},"electronics",[52,13468,11270],{},". By helping companies ",[52,13471,13472],{},"transition"," to digital-first strategies, the company is driving ",[52,13475,13476],{},"growth"," while reducing complexity and improving overall ",[52,13479,13480],{},"quality of service",[87,13482],{},[25,13484,13486],{"id":13485},"commitment-to-collaboration-and-sustainability","Commitment to collaboration and sustainability",[15,13488,13489,13490,1660,13493,13496,13497,13500,13501,1368,13503,1766,13506,319],{},"The award highlights not only the technology itself, but also Digital Link’s active ",[52,13491,13492],{},"community engagement",[52,13494,13495],{},"presence"," in key ",[52,13498,13499],{},"industry conferences",", training programs, and strategic initiatives that promote ",[52,13502,11894],{},[52,13504,13505],{},"research",[52,13507,13508],{},"marketing innovation",[15,13510,13511,13512,1368,13515,13518,13519,13522,13523,13526],{},"By working closely with ",[52,13513,13514],{},"printers",[52,13516,13517],{},"technology partners",", and global brands, Digital Link ensures that the ",[52,13520,13521],{},"implementation"," of 2D barcodes aligns with ",[52,13524,13525],{},"industry standards",", consumer needs, and the changing nature of global commerce.",[25,13528,13530],{"id":13529},"leading-with-vision-paula-rivero-at-the-gs1-2d-barcode-committee-in-mexico","Leading with vision: Paula Rivero at the GS1 2D Barcode Committee in Mexico",[15,13532,13533,13534,13537,13538,1368,13541,13543],{},"Digital Link’s recognition at ",[52,13535,13536],{},"ColaboraXión 2025"," was not an isolated event—it’s the result of months of ",[52,13539,13540],{},"real-world implementation",[52,13542,13505],{},", and hands-on leadership in the industry’s digital transformation.",[15,13545,13546,13547,13549,13550,13553,13554,13557,13558,1368,13561,1368,13563,1766,13565,13567,13568,13571],{},"A few months before the award, CEO ",[52,13548,2020],{}," presented one of the world’s first pilots of a ",[52,13551,13552],{},"fully functional retail ticket using 2D QR codes"," on products during the ",[52,13555,13556],{},"GS1 México 2D Barcode Committee"," meeting. This pilot, developed in collaboration with ",[52,13559,13560],{},"GS1 México",[52,13562,13393],{},[52,13564,13396],{},[52,13566,13390],{},", marked a global milestone in ",[52,13569,13570],{},"retail innovation"," and product traceability.",[301,13573,13574,13581],{},[15,13575,13576,13577,13580],{},"🎥 ",[52,13578,13579],{},"Watch the moment here"," (starting at 57:35):",[87,13582],{},[15,13584,13585],{},"This groundbreaking project enabled:",[2061,13587,13588,13594,13600],{},[49,13589,13590,13593],{},[52,13591,13592],{},"Real-time tracking"," and expiration control on packaging",[49,13595,13596,13599],{},[52,13597,13598],{},"Dynamic pricing"," and personalized offers at the checkout",[49,13601,13602,13604],{},[52,13603,4942],{}," with instant product transparency",[15,13606,13607,13608,13611,13612,13615,13616,1368,13619,1766,13622,13625,13626,1660,13628,13631],{},"Special mention goes to ",[52,13609,13610],{},"Grupo AlEn",", who joined this pilot with ",[52,13613,13614],{},"Cloralex",", and to local brands like ",[52,13617,13618],{},"Charro",[52,13620,13621],{},"Cajeta Lugo",[52,13623,13624],{},"Mexican Honey",", showing how ",[52,13627,13492],{},[52,13629,13630],{},"early adoption"," can accelerate change in Latin America.",[301,13633,13634],{},[15,13635,13636],{},"“It’s amazing to be part of something so innovative and full of passion,” Paula shared. “We believe this is not only the first project of its kind in Mexico, but quite possibly the first in the world.”",[15,13638,13639,13640,13642,13643],{},"This pilot laid the foundation for the recognition received at ",[52,13641,13536],{},", and proves that ",[52,13644,13645],{},"Digital Link is not just imagining the future—it’s building it, one product at a time.",[25,13647,13649],{"id":13648},"looking-ahead-whats-next-for-digital-link","Looking ahead: What’s next for Digital Link?",[15,13651,13652,13653,13656,13657,13659,13660,13663],{},"This recognition is just the beginning. Digital Link is expanding its ",[52,13654,13655],{},"vision"," and product suite, introducing ",[52,13658,7536],{}," that enhance traceability, personalization, and ",[52,13661,13662],{},"data-driven decision-making"," for brands worldwide.",[15,13665,13666,13667,13669,13670,13673,13674,13677,13678,13680,13681,319],{},"With a firm focus on ",[52,13668,3940],{},", the company is actively ",[52,13671,13672],{},"promoting"," scalable ",[52,13675,13676],{},"solutions"," that improve business ",[52,13679,10810],{},", transparency, and consumer trust — all while reducing friction in both online and offline ",[52,13682,13683],{},"operations",[15,13685,13686,13687,13690,13691,13694],{},"The GS1 México Award marks a significant ",[52,13688,13689],{},"milestone"," for the company and its mission to ",[52,13692,13693],{},"lead"," the transformation of global product identification.",[301,13696,13697,13700],{},[15,13698,13699],{},"“We see this as a shared success,” added Rivero. “Our partners, team, and clients are all part of this journey. We’re proud to be shaping what’s next.”",[87,13701],{},[25,13703,13705],{"id":13704},"about-the-gs1-méxico-award-and-colaboraxión-2025","About the GS1 México Award and ColaboraXión 2025",[15,13707,13708,13709,10882,13712,13715,13716,13722,13723,13726,13727,13729],{},"Hosted annually in ",[52,13710,13711],{},"Mexico City",[52,13713,13714],{},"ColaboraXión Forum"," by ",[52,13717,13718],{},[187,13719,13560],{"href":13720,"rel":13721,"target":317},"https:\u002F\u002Fwww.gs1mexico.org\u002Fes\u002F",[315,316]," brings together ",[52,13724,13725],{},"industry members",", innovators, and ",[52,13728,13435],{}," to highlight best-in-class achievements in technology, sustainability, and commerce.",[15,13731,13732,13733,13736,13737,13740,13741,13744,13745,13747,13748,319],{},"This year’s forum focused on driving ",[52,13734,13735],{},"digital transformation",", celebrating the ",[52,13738,13739],{},"winners"," who are redefining ",[52,13742,13743],{},"business practices",", enhancing the ",[52,13746,11871],{},", and setting new benchmarks for ",[52,13749,13750],{},"technological excellence",[25,13752,6858],{"id":6857},[15,13754,13755,13756,13759,13760,13763,13764,13767],{},"From product traceability to ",[52,13757,13758],{},"sustainable printing technologies",", from ",[52,13761,13762],{},"training programs"," to powerful retail solutions — Digital Link’s work is more than a technology play. It’s a long-term ",[52,13765,13766],{},"commitment"," to improving how the world connects, consumes, and creates value.",{"title":321,"searchDepth":322,"depth":322,"links":13769},[13770,13771,13772,13773,13774,13775],{"id":13424,"depth":325,"text":13425},{"id":13485,"depth":325,"text":13486},{"id":13529,"depth":325,"text":13530},{"id":13648,"depth":325,"text":13649},{"id":13704,"depth":325,"text":13705},{"id":6857,"depth":325,"text":6858},"Digital Link honored with GS1 México Award for innovation in 2D barcode technology.",{},"\u002Fimages\u002F2025\u002F03\u002Fgs1-mexico-award.png","\u002Fnews\u002Fgs1-mexico-award","2025-03-27T16:36:15+01:00",{"title":13341,"description":13776},"\u002Fnews\u002Fgs1-mexico-award\u002F","news\u002Fgs1-mexico-award","2025-03-27T16:36:18+01:00",[13786,13789,13792],{"id":13787,"title":13788},"52xNHQ71-2U","El Código 2D con Digital Link: Tecnología con valor exponencial",{"id":13790,"title":13791},"Plb_avjT7cw","Explorando el Futuro del Código 2D: Comité Código 2D",{"id":13793,"title":13794},"4vV_QrYcilU","Thank you GS1 México for the ColaboraXion award!","f1DMOb53HJ0r21cmmP3yU83PUGvUnyjZeltrf_PcY_c",{"id":13797,"title":13798,"author":7,"body":13799,"category":7,"description":14856,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":14857,"navigation":351,"ogImage":14858,"path":14859,"publishedAt":14860,"sections":7,"seo":14861,"sourcePath":14862,"stem":14863,"updatedAt":14864,"videos":7,"__hash__":14865},"pages\u002Fnews\u002Fwhat-textile-and-footwear-brands-need-to-know-about-the-digital-product-passport.md","What textile and footwear brands need to know about the Digital Product Passport",{"type":9,"value":13800,"toc":14841},[13801],[12,13802,13803,13807,13820,13841,13867,13886,13908,13924,13936,13940,13955,13986,14013,14017,14022,14059,14068,14093,14103,14107,14125,14151,14171,14185,14189,14199,14242,14265,14275,14298,14319,14323,14333,14373,14391,14395,14409,14423,14430,14446,14456,14460,14475,14504,14521,14537,14541,14558,14564,14596,14616,14620,14635,14651,14661,14665,14690,14705,14709,14717,14761,14780,14784,14790,14831],{},[25,13804,13806],{"id":13805},"what-is-the-digital-product-passport-dpp-and-why-does-it-matter","What is the Digital Product Passport (DPP) and why does it matter?",[15,13808,2678,13809,13811,13812,13815,13816,13819],{},[52,13810,4717],{}," is a comprehensive digital record that provides key information about a product’s lifecycle, from raw material sourcing to its environmental impact. For ",[52,13813,13814],{},"textile and footwear brands",", implementing digital product passports is becoming essential to ensure ",[52,13817,13818],{},"supply chain transparency",", regulatory compliance, and consumer trust.",[15,13821,13822,13823,13828,13829,13832,13833,13836,13837,13840],{},"One of the most effective ways to implement this system is by using ",[187,13824,13826],{"href":189,"rel":13825,"target":317},[315,316],[52,13827,190],{},", a powerful platform that enables brands to manage ",[52,13830,13831],{},"supply chain transparency, product data, and compliance tracking"," in one place. Digital Link ensures seamless integration of ",[52,13834,13835],{},"QR codes, regulatory reporting, and consumer engagement tools",", making it an ideal solution for ",[52,13838,13839],{},"apparel and footwear brands"," looking to future-proof their sustainability efforts.",[15,13842,13843,13844,13851,13852,13854,13855,13858,13859,13862,13863,13866],{},"As sustainability regulations tighten, the ",[52,13845,13846,13850],{},[187,13847,13849],{"href":13848},"\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","European Digital Product Passport"," initiative"," aims to standardize the way businesses manage and disclose ",[52,13853,2467],{},". By leveraging a ",[52,13856,13857],{},"digital record",", brands can provide ",[52,13860,13861],{},"detailed information"," on materials, manufacturing, and ",[52,13864,13865],{},"environmental footprint data",", ensuring alignment with both regulatory expectations and consumer demand for transparency.",[15,13868,2678,13869,13872,13873,13876,13877,1660,13880,13883,13884,319],{},[52,13870,13871],{},"fashion and textile industry"," is among the sectors most impacted by sustainability laws due to its historically complex ",[52,13874,13875],{},"supply chains"," and high environmental footprint. Companies must adapt to ",[52,13878,13879],{},"digital sustainability data platforms",[52,13881,13882],{},"product lifecycle management (PLM) systems"," to streamline reporting and maintain ",[52,13885,4261],{},[15,13887,13888,13889,13892,13893,13896,13897,13900,13901,13903,13904,13907],{},"Additionally, a well-implemented ",[52,13890,13891],{},"Digital Product Passport DPP"," allows brands to ",[52,13894,13895],{},"verify material origin",", report on ",[52,13898,13899],{},"corporate social responsibility (CSR) efforts",", and enhance ",[52,13902,6245],{}," by providing traceability from ",[52,13905,13906],{},"raw material sourcing"," to the final product.",[15,13909,13910,13911,13914,13915,13917,13918,13920,13921,319],{},"This shift is not just about ",[52,13912,13913],{},"compliance data"," but also about improving overall ",[52,13916,13818],{},", making ",[52,13919,13839],{}," more competitive in a market increasingly driven by ",[52,13922,13923],{},"sustainable product regulation",[87,13925,13926],{},[753,13927,13928,13930],{},[756,13929],{},[90,13931],{"alt":13932,"height":13933,"src":13934,"width":13935},"What is the Digital Product Passport (DPP) and why does it matter",527,"\u002Fimages\u002F2025\u002F03\u002FWhat-is-the-Digital-Product-Passport-DPP-and-why-does-it-matter.png",995,[25,13937,13939],{"id":13938},"how-does-the-digital-product-passport-impact-textile-and-footwear-brands","How does the Digital Product Passport impact textile and footwear brands?",[15,13941,2678,13942,13945,13946,13948,13949,13951,13952,319],{},[52,13943,13944],{},"EU’s Digital Product Passport"," initiative is set to revolutionize the ",[52,13947,13871],{},". It will require brands to report environmental footprint data and integrate sustainability information into an accessible digital format. Apparel and footwear companies must prepare to manage vast amounts of ",[52,13950,13913],{}," and ensure their products meet evolving ",[52,13953,13954],{},"health and safety regulations",[15,13956,13957,13958,1368,13961,13963,13964,13966,13967,8160,13970,13973,13974,13977,13978,13981,13982,13985],{},"As brands face increasing scrutiny regarding their ",[52,13959,13960],{},"environmental footprint",[52,13962,13818],{},", and labor practices, the ",[52,13965,7951],{}," provides an essential solution for managing and sharing ",[52,13968,13969],{},"comprehensive product data",[52,13971,13972],{},"sustainability data platforms",", companies can track and report ",[52,13975,13976],{},"manufacturing processes",", measure ",[52,13979,13980],{},"environmental impact metrics",", and disclose ",[52,13983,13984],{},"quality control documents"," to regulators, consumers, and other stakeholders.",[15,13987,13988,13989,1660,13992,13995,13996,1660,13999,14002,14003,14006,14007,14009,14010,14012],{},"With the ",[52,13990,13991],{},"EU’s Green Deal",[52,13993,13994],{},"Sustainable Products Regulation (SPR)"," shaping industry regulations, ",[52,13997,13998],{},"fashion brands",[52,14000,14001],{},"textile companies"," must integrate ",[52,14004,14005],{},"digital sustainability data"," solutions to stay compliant and competitive. Beyond compliance, embracing the ",[52,14008,7951],{}," also enhances ",[52,14011,8465],{},", as transparency and sustainability are becoming critical factors in consumer decision-making.",[25,14014,14016],{"id":14015},"what-are-the-key-components-of-a-digital-product-passport","What are the key components of a Digital Product Passport?",[15,14018,2595,14019,14021],{},[52,14020,7951],{}," includes detailed information about a product’s:",[2061,14023,14024,14029,14034,14039,14044,14049,14054],{},[49,14025,14026],{},[52,14027,14028],{},"Raw material sourcing",[49,14030,14031],{},[52,14032,14033],{},"Manufacturing process",[49,14035,14036],{},[52,14037,14038],{},"Supply chain management",[49,14040,14041],{},[52,14042,14043],{},"Environmental data points",[49,14045,14046],{},[52,14047,14048],{},"Health and safety compliance",[49,14050,14051],{},[52,14052,14053],{},"Quality control documents",[49,14055,14056],{},[52,14057,14058],{},"Product lifecycle management",[15,14060,14061,14062,14064,14065,14067],{},"These components ensure that ",[52,14063,13814],{}," can effectively monitor and report their ",[52,14066,13445],{},", improving their sustainability performance while ensuring compliance with evolving regulations.",[15,14069,14070,14071,2959,14074,14076,14077,14080,14081,14083,14084,14086,14087,14089,14090,319],{},"By standardizing how ",[52,14072,14073],{},"apparel and footwear companies",[52,14075,2467],{},", DPPs make it easier for brands to demonstrate their commitment to sustainability. Companies can track ",[52,14078,14079],{},"measures of environmental impact metrics",", maintain ",[52,14082,13861],{}," on material origins, and enhance ",[52,14085,6245],{}," through verified sustainability claims. This structured data approach not only aids ",[52,14088,4261],{}," but also helps brands align with international frameworks like the ",[52,14091,14092],{},"EU’s Corporate Sustainability Reporting Directive (CSRD)",[87,14094,14095],{},[753,14096,14097,14099],{},[756,14098],{},[90,14100],{"alt":14101,"height":605,"src":14102,"width":608},"How do QR codes play a role in Digital Product Passports","\u002Fimages\u002F2025\u002F03\u002FHow-do-QR-codes-play-a-role-in-Digital-Product-Passports.png",[25,14104,14106],{"id":14105},"what-regulations-are-driving-the-adoption-of-digital-product-passports","What regulations are driving the adoption of Digital Product Passports?",[15,14108,2678,14109,14111,14112,14115,14116,14118,14119,2994,14122,319],{},[52,14110,13994],{},", introduced by the ",[52,14113,14114],{},"European Parliamentary Research Service",", mandates that ",[52,14117,13839],{}," disclose manufacturing costs, report on ",[52,14120,14121],{},"corporate social responsibility reports",[52,14123,14124],{},"comprehensive environmental LCAs",[15,14126,2678,14127,14134,14135,14137,14138,14141,14142,14144,14145,14147,14148,319],{},[52,14128,14129,14130,14133],{},"EU ",[187,14131,8762],{"href":14132},"\u002Fnews\u002Fecodesign-for-sustainable-product-regulation\u002F"," (ESPR)"," also requires businesses to include ",[52,14136,13913],{},", track ",[52,14139,14140],{},"supply chain emissions",", and document product durability, recyclability, and reusability. By aligning with these regulations, ",[52,14143,13814],{}," can reduce their ",[52,14146,13445],{}," while ensuring ",[52,14149,14150],{},"product lifecycle transparency",[15,14152,14153,14154,14157,14158,14161,14162,2970,14165,14168,14169,319],{},"Furthermore, additional global initiatives, such as the ",[52,14155,14156],{},"U.S. SEC Climate Disclosure Rules"," and the ",[52,14159,14160],{},"OECD Due Diligence Guidance for Responsible Supply Chains",", are increasing pressure on ",[52,14163,14164],{},"fashion and textile companies",[52,14166,14167],{},"enhance transparency"," and disclose ",[52,14170,13865],{},[15,14172,14173,14174,14177,14178,14181,14182,14184],{},"As these regulations evolve, companies must integrate ",[52,14175,14176],{},"technical explanatory documents",", improve ",[52,14179,14180],{},"data collection"," methods, and use ",[52,14183,13972],{}," to maintain compliance across different jurisdictions.",[25,14186,14188],{"id":14187},"how-can-textile-and-footwear-brands-build-a-robust-data-infrastructure","How can textile and footwear brands build a robust data infrastructure?",[15,14190,14191,14192,14194,14195,14198],{},"To comply with the ",[52,14193,13944],{},", companies must ",[52,14196,14197],{},"build a robust data infrastructure"," capable of:",[2061,14200,14201,14209,14215,14218,14225,14232],{},[49,14202,14203,14204,11258,14206],{},"Managing ",[52,14205,2467],{},[52,14207,14208],{},"comprehensive solution",[49,14210,14211,14212],{},"Verifying ",[52,14213,14214],{},"material origin",[49,14216,14217],{},"Reporting and publishing tools for sustainability efforts",[49,14219,14220,14221,14224],{},"Implementing ",[52,14222,14223],{},"data integration platforms"," for seamless data sharing",[49,14226,14227,14228,14231],{},"Ensuring ",[52,14229,14230],{},"chemical compliance data"," is accessible and accurate",[49,14233,14234,14235,14238,14239],{},"Using ",[52,14236,14237],{},"enterprise resource planning (ERP) systems"," to manage ",[52,14240,14241],{},"product lifecycle management",[15,14243,2595,14244,14247,14248,14250,14251,14253,14254,14256,14257,14259,14260,14262,14263,1480],{},[52,14245,14246],{},"robust data infrastructure"," allows brands to track ",[52,14249,13906],{},", oversee ",[52,14252,13976],{},", and maintain ",[52,14255,13913],{}," effectively. Many companies are turning to ",[52,14258,13972],{}," to automate data collection, perform ",[52,14261,14124],{},", and ensure ",[52,14264,4261],{},[87,14266,14267],{},[753,14268,14269,14271],{},[756,14270],{},[90,14272],{"alt":14273,"height":605,"src":14274,"width":608},"How should textile and footwear brands prepare for the Digital Product Passport","\u002Fimages\u002F2025\u002F03\u002FHow-should-textile-and-footwear-brands-prepare-for-the-Digital-Product-Passport.png",[15,14276,14277,14278,14280,14281,14284,14285,7044,14287,1368,14290,1766,14293,14295,14296,319],{},"Additionally, ",[52,14279,13839],{}," must ensure that their ",[52,14282,14283],{},"digital product passport DPP"," is interoperable across multiple platforms. This includes aligning their ",[52,14286,2467],{},[52,14288,14289],{},"QR code tracking systems",[52,14291,14292],{},"digital sustainability data repositories",[52,14294,14176],{}," required by regulators. By streamlining these elements, businesses can reduce administrative burdens, avoid compliance issues, and improve ",[52,14297,13818],{},[15,14299,14300,14301,14304,14305,14307,14308,14310,14311,14314,14315,14318],{},"With digital infrastructure in place, brands can ",[52,14302,14303],{},"gain actionable insights"," into their ",[52,14306,13865],{},", optimize resource efficiency, and improve their overall ",[52,14309,14121],{},". A well-integrated ",[52,14312,14313],{},"data carrier"," strategy ensures that sustainability claims are not only verifiable but also ",[52,14316,14317],{},"accessible in a digital format"," that meets industry standards.",[25,14320,14322],{"id":14321},"what-data-collection-methods-should-brands-use-for-digital-product-passports","What data collection methods should brands use for Digital Product Passports?",[15,14324,14325,14326,14328,14329,14332],{},"Fashion brands must utilize ",[52,14327,14180],{}," techniques that ensure ",[52,14330,14331],{},"accuracy and transparency",", such as:",[2061,14334,14335,14341,14346,14353,14359,14367],{},[49,14336,14337,14340],{},[52,14338,14339],{},"Enterprise Resource Planning (ERP)"," systems",[49,14342,14343],{},[52,14344,14345],{},"Digital sustainability data platforms",[49,14347,14348,7854,14350],{},[52,14349,1367],{},[52,14351,14352],{},"data carriers",[49,14354,14355,14358],{},[52,14356,14357],{},"Technical explanatory documents"," for regulatory bodies",[49,14360,14361,7253,14364],{},[52,14362,14363],{},"Blockchain-based tracking systems",[52,14365,14366],{},"verifying material origin",[49,14368,14369,14372],{},[52,14370,14371],{},"Cloud-based reporting and publishing tools"," to centralize data",[15,14374,14375,14376,7253,14379,14382,14383,14386,14387,14390],{},"By leveraging ",[52,14377,14378],{},"comprehensive solutions",[52,14380,14381],{},"data integration",", textile and footwear companies can ensure that ",[52,14384,14385],{},"all the data"," required for ",[52,14388,14389],{},"environmental impact reporting"," is structured, traceable, and compliant with evolving regulations.",[25,14392,14394],{"id":14393},"how-does-the-digital-product-passport-enhance-supply-chain-transparency","How does the Digital Product Passport enhance supply chain transparency?",[15,14396,14397,14398,14401,14402,14404,14405,14408],{},"By ",[52,14399,14400],{},"implementing digital product passports",", companies can improve ",[52,14403,13818],{}," by offering real-time visibility into each stage of production. Through ",[52,14406,14407],{},"detailed tracking mechanisms",", brands can document raw material origins, monitor manufacturing processes, and assess distribution pathways.",[15,14410,14411,14412,13387,14415,2607,14417,14419,14420,319],{},"Transparency benefits not only brands but also consumers and regulatory bodies. By integrating ",[52,14413,14414],{},"unique identifiers",[52,14416,1367],{},[52,14418,1471],{},", companies can ensure that every stakeholder—from suppliers to end customers—can access relevant ",[52,14421,14422],{},"product lifecycle information",[15,14424,14425,14426,14429],{},"Enhanced transparency also helps brands mitigate risks associated with unethical labor practices, counterfeit goods, and inaccurate sustainability claims. By ensuring ",[52,14427,14428],{},"accurate reporting and digital sustainability data",", businesses can demonstrate a commitment to responsible sourcing and environmental compliance.",[15,14431,14432,14433,14436,14437,14439,14440,14442,14443,14445],{},"Moreover, ",[52,14434,14435],{},"fashion and textile brands"," that embrace transparency gain a competitive advantage by fostering trust. Today’s consumers increasingly seek brands that provide full disclosure regarding ",[52,14438,2467],{},", including ",[52,14441,14230],{},", environmental impact metrics, and corporate social responsibility initiatives. Companies that prioritize ",[52,14444,13818],{}," will stand out in an industry where accountability is becoming a key differentiator.",[87,14447,14448],{},[753,14449,14450,14452],{},[756,14451],{},[90,14453],{"alt":14454,"height":605,"src":14455,"width":608},"How do Digital Product Passports enhance sustainability in fashion","\u002Fimages\u002F2025\u002F03\u002FHow-do-Digital-Product-Passports-enhance-sustainability-in-fashion.png",[25,14457,14459],{"id":14458},"what-role-do-2d-barcodes-play-in-digital-product-passports","What role do 2D barcodes play in Digital Product Passports?",[15,14461,2595,14462,14464,14465,14467,14468,14471,14472,14474],{},[52,14463,8255],{}," linked to a ",[52,14466,7951],{}," allows consumers, regulators, and stakeholders to access all relevant product data instantly. This ",[52,14469,14470],{},"digital fingerprint"," simplifies compliance and provides a seamless way to share ",[52,14473,14385],{}," required for reporting.",[15,14476,14477,14478,7044,14480,11587,14482,14487,14488,14491,14492,14495,14496,14499,14500,14147,14502,319],{},"One of the best solutions for implementing ",[52,14479,5187],{},[52,14481,8255],{},[187,14483,14485],{"href":189,"rel":14484,"target":317},[315,316],[52,14486,190],{},". Digital Link provides a ",[52,14489,14490],{},"GS1-compliant"," resolver that allows brands to store and manage ",[52,14493,14494],{},"product lifecycle data"," efficiently. Through ",[52,14497,14498],{},"custom domains, API integrations, and multilingual capabilities",", Digital Link enhances ",[52,14501,13818],{},[52,14503,4261],{},[15,14505,14506,14507,14510,14511,14514,14515,14517,14518,319],{},"With Digital Link’s ",[52,14508,14509],{},"intuitive landing page builder",", brands can present ",[52,14512,14513],{},"sustainability claims, quality control data, and traceability information"," in an easy-to-access format. This not only simplifies compliance but also improves ",[52,14516,6245],{}," by offering verifiable insights into ",[52,14519,14520],{},"raw material sourcing, environmental impact, and product certifications",[15,14522,1960,14523,14525,14526,14529,14530,14532,14533,14536],{},[52,14524,13839],{},", integrating ",[52,14527,14528],{},"Digital Link’s"," QR code technology ensures that their ",[52,14531,7951],{}," remains ",[52,14534,14535],{},"flexible, scalable, and future-proof",", adapting to evolving sustainability standards and compliance frameworks.",[25,14538,14540],{"id":14539},"how-can-brands-measure-and-report-environmental-impact-through-dpps","How can brands measure and report environmental impact through DPPs?",[15,14542,14543,14544,14546,14547,14550,14551,14554,14555,14557],{},"Measuring ",[52,14545,13445],{}," is a key requirement for compliance with ",[52,14548,14549],{},"sustainability regulations"," and consumer expectations. Brands must adopt standardized ",[52,14552,14553],{},"carbon management and reporting frameworks"," to ensure their ",[52,14556,5187],{}," contain accurate and up-to-date sustainability data.",[15,14559,14560,14561,14563],{},"To effectively track and disclose environmental impact, ",[52,14562,14435],{}," should:",[2061,14565,14566,14572,14578,14584,14590],{},[49,14567,14568,14571],{},[52,14569,14570],{},"Implement comprehensive carbon management solutions"," to calculate and mitigate emissions across the entire supply chain.",[49,14573,14574,14577],{},[52,14575,14576],{},"Use reporting and publishing tools"," to document sustainability efforts in a structured and compliant manner.",[49,14579,14580,14583],{},[52,14581,14582],{},"Leverage robust carbon management"," systems that provide verified data on greenhouse gas emissions and resource usage.",[49,14585,14586,14589],{},[52,14587,14588],{},"Provide environmental footprint data"," in an accessible format, ensuring transparency for consumers, regulators, and stakeholders.",[49,14591,14592,14595],{},[52,14593,14594],{},"Integrate life cycle assessments (LCAs)"," to measure the overall sustainability performance of their products, from material sourcing to end-of-life disposal.",[15,14597,14598,14599,14601,14602,14604,14605,14607,14608,14611,14612,14615],{},"Having a ",[52,14600,7951],{}," that includes real-time ",[52,14603,13980],{}," allows brands to make data-driven decisions to ",[52,14606,14167],{},", comply with ",[52,14609,14610],{},"sustainable product regulations",", and build a ",[52,14613,14614],{},"stronger reputation"," for corporate responsibility.",[25,14617,14619],{"id":14618},"what-are-the-benefits-of-digital-product-passports-for-consumer-trust","What are the benefits of Digital Product Passports for consumer trust?",[15,14621,2678,14622,14625,14626,14628,14629,14631,14632,14634],{},[52,14623,14624],{},"fashion industry"," can use DPPs to build ",[52,14627,6245],{}," by providing transparency into product origins, sustainability claims, and ",[52,14630,14121],{},". Consumers increasingly demand proof of ethical sourcing and environmental responsibility, and a ",[52,14633,7951],{}," offers an easy way to validate those claims.",[15,14636,14637,14638,14640,14641,14644,14645,14647,14648,319],{},"By offering ",[52,14639,8485],{},", brands can differentiate themselves in a crowded market and align with evolving ",[52,14642,14643],{},"EU sustainability policies",". Small and medium enterprises (SMEs) that adopt ",[52,14646,5187],{}," early will not only improve their regulatory compliance but also strengthen their competitive positioning in the ",[52,14649,14650],{},"EU market",[87,14652,14653],{},[753,14654,14655,14657],{},[756,14656],{},[90,14658],{"alt":14659,"height":605,"src":14660,"width":608},"What are the benefits of Digital Product Passports for consumer trust","\u002Fimages\u002F2025\u002F03\u002FWhat-are-the-benefits-of-Digital-Product-Passports-for-consumer-trust.png",[25,14662,14664],{"id":14663},"how-do-digital-product-passports-support-compliance-for-textile-companies","How do Digital Product Passports support compliance for textile companies?",[15,14666,14667,14670,14671,14673,14674,14676,14677,14679,14680,14682,14683,14686,14687,14689],{},[52,14668,14669],{},"Textile companies"," must prepare for upcoming ",[52,14672,4261],{}," changes by ensuring their ",[52,14675,14283],{}," system is ready. Compliance involves more than just tracking ",[52,14678,2467],{},"—it requires verifying ",[52,14681,14230],{},", detailing ",[52,14684,14685],{},"crucial elements"," for sustainable production, and integrating ",[52,14688,13984],{}," into a transparent and accessible system.",[15,14691,14277,14692,14694,14695,14697,14698,14700,14701,14704],{},[52,14693,5187],{}," ensure that textile companies can track and prove ",[52,14696,14214],{},", ensuring adherence to ethical and sustainable sourcing practices. By investing in ",[52,14699,14223],{},", brands can streamline their ",[52,14702,14703],{},"sustainability reporting",", reducing operational costs and avoiding penalties associated with non-compliance.",[25,14706,14708],{"id":14707},"what-challenges-do-apparel-and-footwear-brands-face-in-adopting-digital-product-passports","What challenges do apparel and footwear brands face in adopting Digital Product Passports?",[15,14710,2618,14711,14713,14714,14716],{},[52,14712,5187],{}," offer significant benefits, ",[52,14715,13839],{}," may face challenges in the adoption process, such as:",[2061,14718,14719,14728,14737,14746,14752],{},[49,14720,14721,14724,14725,14727],{},[52,14722,14723],{},"Integrating digital record systems"," with existing ",[52,14726,14241],{}," platforms, ensuring compatibility and seamless data exchange.",[49,14729,14730,14733,14734,14736],{},[52,14731,14732],{},"Ensuring data accuracy and consistency"," across multiple ",[52,14735,13972],{},", which requires investment in robust verification processes.",[49,14738,14739,14742,14743,14745],{},[52,14740,14741],{},"Training staff to manage detailing crucial elements"," within the ",[52,14744,14005],{}," framework, ensuring employees understand new compliance requirements.",[49,14747,14748,14751],{},[52,14749,14750],{},"Managing data security and privacy concerns",", particularly when handling consumer-facing sustainability claims.",[49,14753,14754,14757,14758,319],{},[52,14755,14756],{},"Aligning with international regulations",", as brands operating in multiple regions need to comply with different sustainability frameworks beyond the EU’s ",[52,14759,14760],{},"Digital Product Passport initiative",[15,14762,14763,14764,14767,14768,14771,14772,1846,14775,14777,14778,319],{},"Overcoming these challenges requires ",[52,14765,14766],{},"clear data governance strategies",", investment in ",[52,14769,14770],{},"automation tools",", and collaboration with ",[52,14773,14774],{},"industry-standard platforms",[52,14776,190],{}," to ensure smooth implementation and ongoing management of ",[52,14779,5187],{},[25,14781,14783],{"id":14782},"how-should-textile-and-footwear-brands-prepare-for-the-digital-product-passport","How should textile and footwear brands prepare for the Digital Product Passport?",[15,14785,14786,14787,14789],{},"To successfully implement ",[52,14788,5187],{},", brands need to be proactive in developing the right strategies and technological frameworks. Preparing for this transition involves the following key steps:",[2061,14791,14792,14798,14807,14816,14822],{},[49,14793,14794,14797],{},[52,14795,14796],{},"Invest in data integration platforms"," that streamline the collection and analysis of product data, ensuring consistency across the supply chain.",[49,14799,14800,14803,14804,14806],{},[52,14801,14802],{},"Develop a robust data infrastructure"," to handle vast amounts of ",[52,14805,13865],{},", compliance records, and consumer-facing product details.",[49,14808,14809,14812,14813,14815],{},[52,14810,14811],{},"Work with comprehensive solution providers"," that specialize in ",[52,14814,13879],{},", enabling automated tracking and seamless compliance reporting.",[49,14817,14818,14821],{},[52,14819,14820],{},"Leverage sustainability data management systems"," to monitor and report key environmental impact metrics, improving transparency and corporate responsibility.",[49,14823,14824,14827,14828,14830],{},[52,14825,14826],{},"Train employees and partners"," on compliance requirements, ensuring all stakeholders understand how to use ",[52,14829,5187],{}," effectively.",[15,14832,14833,14834,14837,14838,14840],{},"By taking these proactive measures, ",[52,14835,14836],{},"footwear and textile brands"," operating in the ",[52,14839,14650],{}," can align with sustainability standards, ensure compliance with upcoming regulations, and gain a competitive edge by enhancing supply chain transparency and consumer trust.",{"title":321,"searchDepth":322,"depth":322,"links":14842},[14843,14844,14845,14846,14847,14848,14849,14850,14851,14852,14853,14854,14855],{"id":13805,"depth":325,"text":13806},{"id":13938,"depth":325,"text":13939},{"id":14015,"depth":325,"text":14016},{"id":14105,"depth":325,"text":14106},{"id":14187,"depth":325,"text":14188},{"id":14321,"depth":325,"text":14322},{"id":14393,"depth":325,"text":14394},{"id":14458,"depth":325,"text":14459},{"id":14539,"depth":325,"text":14540},{"id":14618,"depth":325,"text":14619},{"id":14663,"depth":325,"text":14664},{"id":14707,"depth":325,"text":14708},{"id":14782,"depth":325,"text":14783},"Learn what textile and footwear brands need to know about the Digital Product Passport, regulations, and how to ensure supply chain transparency.",{},"\u002Fimages\u002F2025\u002F03\u002FWhat-textile-and-footwear-brands-need-to-know-about-the-Digital-Product-Passport.png","\u002Fnews\u002Fwhat-textile-and-footwear-brands-need-to-know-about-the-digital-product-passport","2025-03-12T20:11:30+01:00",{"title":13798,"description":14856},"\u002Fnews\u002Fwhat-textile-and-footwear-brands-need-to-know-about-the-digital-product-passport\u002F","news\u002Fwhat-textile-and-footwear-brands-need-to-know-about-the-digital-product-passport","2025-03-12T20:11:32+01:00","MxStHmQ6TUd26Mq4oKLuAY6k1rYbKcnFYpdAHDczxL8",{"id":14867,"title":14868,"author":7,"body":14869,"category":7,"description":15215,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":15216,"navigation":351,"ogImage":15217,"path":15218,"publishedAt":15219,"sections":7,"seo":15220,"sourcePath":15221,"stem":15222,"updatedAt":15223,"videos":7,"__hash__":15224},"pages\u002Fnews\u002Fdigital-link-at-inpaa-baby-safety-week.md","Digital Link at INPAA baby safety week 2025",{"type":9,"value":14870,"toc":15205},[14871],[12,14872,14873,14877,14892,14899,14909,14913,14923,14928,14935,14942,14951,14955,14958,14961,14981,14993,15002,15006,15009,15014,15017,15028,15031,15034,15076,15079,15083,15088,15115,15118,15127,15131,15134,15137,15148,15154,15158,15171,15174,15184,15188,15198],{},[25,14874,14876],{"id":14875},"a-safer-world-for-families","A safer world for families",[15,14878,2455,14879,14881,14882,14885,14886,14891],{},[187,14880,190],{"href":189},", we believe that technology should empower consumers with access to clear, transparent, and verifiable product information. In the baby product industry, where safety is a top priority, this mission is more critical than ever. That is why we were honored to participate in ",[52,14883,14884],{},"INPAA Baby Safety Week 2025",", hosted at ",[187,14887,14890],{"href":14888,"rel":14889,"target":317},"https:\u002F\u002Fwww.gs1au.org\u002F",[315,316],"GS1 Australia","’s offices in Melbourne.",[15,14893,14894,14895,14898],{},"This event brought together industry leaders, regulators, and innovators to discuss and showcase the latest advancements in product safety, compliance, and consumer trust. Digital Link played a key role in demonstrating how ",[52,14896,14897],{},"GS1 Digital Links and Next Gen Barcodes"," are transforming the way safety information is accessed and utilized by parents and caregivers worldwide.",[87,14900,14901],{},[753,14902,14903,14905],{},[756,14904],{},[90,14906],{"alt":14907,"height":605,"src":14908,"width":608},"Understanding the new Australian infant product safety regulations","\u002Fimages\u002F2025\u002F01\u002FUnderstanding-the-new-Australian-infant-product-safety-regulations.png",[25,14910,14912],{"id":14911},"a-commitment-to-safety","A commitment to safety",[15,14914,14915,14916,14922],{},"During the event, ",[52,14917,14918,14919],{},"our CEO, ",[187,14920,2020],{"href":2018,"rel":14921,"target":317},[315,316],", opened her presentation with a clear and powerful statement:",[301,14924,14925],{},[15,14926,14927],{},"      “A better world is possible. A safer world is necessary.”",[15,14929,14930,14931,14934],{},"Her message underscored a fundamental truth: ",[52,14932,14933],{},"every decision matters when it comes to protecting children",". At Digital Link, we work to provide families with the information they need to make informed, confident choices about the products they use daily.",[15,14936,14937,14938,14941],{},"This commitment led us to participate in ",[52,14939,14940],{},"INPAA Baby Safety Week",", where technology providers, retailers, and manufacturers collaborated to enhance product safety. One of the key highlights was the demonstration of how GS1 Digital Links enable real-time access to safety data, improving transparency across the supply chain.",[87,14943,14944],{},[753,14945,14946,14948],{},[756,14947],{},[90,14949],{"alt":14912,"height":605,"src":14950,"width":608},"\u002Fimages\u002F2025\u002F03\u002FA-commitment-to-safety.png",[25,14952,14954],{"id":14953},"collaboration-for-a-safer-future","Collaboration for a safer future",[15,14956,14957],{},"One of the most exciting developments at the event was our partnership with Joie International and Nuna Baby. Together, we are launching a groundbreaking pilot project that is setting new standards for safety compliance and regulatory innovation.",[15,14959,14960],{},"This initiative is driven by a shared commitment to:",[2061,14962,14963,14969,14975],{},[49,14964,14965,14968],{},[52,14966,14967],{},"Global safety standards"," – Ensuring that all products meet the highest levels of safety certification.",[49,14970,14971,14974],{},[52,14972,14973],{},"Consumer trust"," – Providing parents with access to instant, verifiable product information.",[49,14976,14977,14980],{},[52,14978,14979],{},"Technological innovation"," – Using digital tools to create a more transparent and connected safety ecosystem.",[15,14982,14983,14984,1368,14986,1766,14989,14992],{},"By working together, ",[52,14985,190],{},[52,14987,14988],{},"Joie International",[52,14990,14991],{},"Nuna Baby"," are leading the way towards a future where product safety is seamlessly integrated into everyday consumer interactions.",[87,14994,14995],{},[753,14996,14997,14999],{},[756,14998],{},[90,15000],{"alt":14954,"height":605,"src":15001,"width":608},"\u002Fimages\u002F2025\u002F03\u002FCollaboration-for-a-safer-future.png",[25,15003,15005],{"id":15004},"introducing-the-safety-manual-of-the-future","Introducing the safety manual of the future",[15,15007,15008],{},"One of the highlights of this collaboration is the introduction of a revolutionary way to deliver safety information to consumers.",[301,15010,15011],{},[15,15012,15013],{},"“Every great product comes with an instruction manual. But what if that manual wasn’t just a booklet inside the box? What if it lived inside the product itself—ready to provide instant, up-to-date safety guidance in any language, anytime, anywhere?”",[15,15015,15016],{},"That’s exactly what Joie and Digital Link are launching: a pilot project that turns every product into its own source of truth. This initiative goes beyond adding a QR code—it’s about fundamentally changing how safety information is accessed and utilized:",[15,15018,15019],{},[52,15020,15021,15022,15024,15025,15027],{},"✅ One scan, all safety instructions, no searching.",[564,15023],{},"✅ Multilingual access for global consumers.",[564,15026],{},"✅ GS1 Verified data, ensuring trust and compliance.",[15,15029,15030],{},"This new approach eliminates outdated paper manuals and replaces them with a fully digital, always-accessible safety system, allowing real-time updates and instant access to critical product information.",[15,15032,15033],{},"The first Joie products to implement this standard include:",[2061,15035,15036,15050,15063],{},[49,15037,15038,15041],{},[52,15039,15040],{},"Joie Centra →",[187,15042,15045,15047],{"href":15043,"rel":15044},"https:\u002F\u002Fdlink.is\u002F01\u002F05056080616445",[316],[52,15046,1954],{},[52,15048,15049],{},"Experience it here",[49,15051,15052,15055],{},[52,15053,15054],{},"Joie Roomi →",[187,15056,15059,15061],{"href":15057,"rel":15058},"https:\u002F\u002Fdlink.is\u002F01\u002F05056080614809",[316],[52,15060,1954],{},[52,15062,15049],{},[49,15064,15065,15068],{},[52,15066,15067],{},"Joie Chrome →",[187,15069,15072,15074],{"href":15070,"rel":15071},"https:\u002F\u002Fdlink.is\u002F01\u002F05056080613734",[316],[52,15073,1954],{},[52,15075,15049],{},[15,15077,15078],{},"This marks the first step toward full-scale integration across Joie’s product line, paving the way for the next generation of smart, connected safety solutions.",[25,15080,15082],{"id":15081},"recognizing-excellence-in-baby-product-safety","Recognizing excellence in baby product safety",[15,15084,15085,15087],{},[52,15086,14940],{}," also served as a platform to celebrate innovation and excellence in the industry. Several outstanding products were recognized for their contributions to safety and compliance, including:",[2061,15089,15090,15099,15107],{},[49,15091,15092,15095,15096],{},[52,15093,15094],{},"Joie"," – Asset Spin Car Restraint ",[308,15097,15098],{},"(Winner: 2025 Innovation & Safety Award – Car Restraints)",[49,15100,15101,15103,15104],{},[52,15102,14991],{}," – PAAL Portacot ",[308,15105,15106],{},"(Winner: 2025 Innovation & Safety Award – Sleep Products)",[49,15108,15109,15111,15112],{},[52,15110,15094],{}," – Pact Pro Stroller ",[308,15113,15114],{},"(Finalist: Innovation & Safety Award – On-the-Go Products)",[15,15116,15117],{},"These awards highlight the dedication of brands that prioritize safety, research, and technological advancements in child protection.",[87,15119,15120],{},[753,15121,15122,15124],{},[756,15123],{},[90,15125],{"alt":15082,"height":605,"src":15126,"width":608},"\u002Fimages\u002F2025\u002F03\u002FRecognizing-excellence-in-baby-product-safety.png",[25,15128,15130],{"id":15129},"the-role-of-gs1-australia-and-digital-link-in-compliance-regulation","The Role of GS1 Australia and Digital Link in Compliance & Regulation",[15,15132,15133],{},"In addition to showcasing new technologies, the event provided valuable insights into Australia’s evolving regulatory landscape. With the recent introduction of mandatory baby product safety regulations in October 2024, companies are under increasing pressure to ensure compliance and consumer protection.",[15,15135,15136],{},"Our partnership with GS1 Australia reinforces the importance of standardized safety measures that benefit both businesses and consumers. By leveraging GS1 2D barcodes, companies can now:",[2061,15138,15139,15142,15145],{},[49,15140,15141],{},"Improve traceability across the supply chain.",[49,15143,15144],{},"Provide real-time safety updates to consumers.",[49,15146,15147],{},"Enhance regulatory compliance without adding complexity to product labeling.",[15,15149,15150,15151,319],{},"As we look to the future, ",[52,15152,15153],{},"Digital Link remains committed to working alongside regulators and industry leaders to ensure that product safety measures are both effective and adaptable to technological advancements",[25,15155,15157],{"id":15156},"a-special-thanks-to-our-partners","A special thanks to our partners",[15,15159,15160,15161,1368,15164,1368,15166,1368,15168,15170],{},"We would like to extend our gratitude to ",[52,15162,15163],{},"INPAA",[52,15165,14890],{},[52,15167,14988],{},[52,15169,14991],{},", and all the incredible professionals who made this event a success. A special mention goes to Tim Wain (INPAA), Derek Wainohu, Carly Barsenbach, and Chau Duong (Nuna Baby) for their contributions to shaping the future of baby product safety.",[15,15172,15173],{},"The collaboration between technology providers, regulatory bodies, and manufacturers is more important than ever. Events like INPAA Baby Safety Week reinforce the power of collective action in driving meaningful change in product safety standards worldwide.",[87,15175,15176],{},[753,15177,15178,15180],{},[756,15179],{},[90,15181],{"alt":15182,"height":605,"src":15183,"width":608},"A Special Thanks to Our Partners","\u002Fimages\u002F2025\u002F03\u002FA-Special-Thanks-to-Our-Partners.png",[25,15185,15187],{"id":15186},"whats-next","What’s Next?",[15,15189,15190,15191,15194,15195,319],{},"For Digital Link, ",[52,15192,15193],{},"this is just the beginning",". As we continue to expand our reach, we remain focused on delivering cutting-edge safety solutions that put families first. ",[52,15196,15197],{},"Stay tuned for more updates on our ongoing projects and collaborations in the connected safety ecosystem",[15,15199,15200,15201,319],{},"To learn more about how GS1 Digital Links are transforming product safety, visit",[187,15202,15204],{"href":15203},"\u002Fnews\u002Fbaby-product-safety-regulations-in-australia\u002F"," our article on baby product regulations in Australia",{"title":321,"searchDepth":322,"depth":322,"links":15206},[15207,15208,15209,15210,15211,15212,15213,15214],{"id":14875,"depth":325,"text":14876},{"id":14911,"depth":325,"text":14912},{"id":14953,"depth":325,"text":14954},{"id":15004,"depth":325,"text":15005},{"id":15081,"depth":325,"text":15082},{"id":15129,"depth":325,"text":15130},{"id":15156,"depth":325,"text":15157},{"id":15186,"depth":325,"text":15187},"Digital Link at INPAA Baby Safety Week 2025 is revolutionizing baby product safety with GS1 Digital Links and real-time access to safety data.",{},"\u002Fimages\u002F2025\u002F03\u002FDigital-Link-at-INPAA-Baby-Safety-Week-2025-1.png","\u002Fnews\u002Fdigital-link-at-inpaa-baby-safety-week","2025-03-06T14:53:11+01:00",{"title":14868,"description":15215},"\u002Fnews\u002Fdigital-link-at-inpaa-baby-safety-week\u002F","news\u002Fdigital-link-at-inpaa-baby-safety-week","2025-03-06T15:14:52+01:00","yu6QRL9A92CuQ1NTCq4t1hkodWFJUm2OxTtN2VkO0kw",{"id":15226,"title":15227,"author":7,"body":15228,"category":7,"description":15416,"extension":348,"heading":15417,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":15418,"navigation":351,"ogImage":15419,"path":15420,"publishedAt":15421,"sections":7,"seo":15422,"sourcePath":15423,"stem":15424,"updatedAt":15425,"videos":15426,"__hash__":15430},"pages\u002Fnews\u002Fgs1-global-forum.md","GS1 Global Forum 2025: Digital Link & the future of retail",{"type":9,"value":15229,"toc":15409},[15230],[12,15231,15232,15235,15238,15252,15263,15267,15270,15273,15276,15286,15290,15297,15300,15303,15314,15317,15323,15326,15329,15331,15335,15338,15341,15344,15354,15357,15360,15364,15367,15370,15373,15376,15379,15389,15391,15394,15397,15400],{},[15,15233,15234],{},"The GS1 Global Forum 2025 has concluded, marking another milestone in the journey toward a smarter, more connected supply chain.",[15,15236,15237],{},"This global annual event, held in Noordwijk, brought together industry leaders, board members, and technology pioneers to discuss the latest standards, innovative initiatives, and the local and global impact of Digital Link and 2D barcode adoption.",[15,15239,15240,15242,15243,15251],{},[187,15241,190],{"href":189}," was proud to be the official ",[52,15244,15245,15246],{},"sponsor of this ",[187,15247,15250],{"href":15248,"rel":15249,"target":317},"https:\u002F\u002Fforum.gs1.org\u002F",[315,316],"GS1 Global Forum",", reinforcing its commitment to driving innovation and shaping the future of global commerce.",[87,15253,15254],{},[753,15255,15256,15258],{},[756,15257],{},[90,15259],{"alt":15260,"height":15261,"src":15262,"width":96},"Sponsor of this GS1 Global Forum",668,"\u002Fimages\u002F2025\u002F02\u002Fsponsor-of-this-GS1-Global-Forum-1024x668.jpeg",[25,15264,15266],{"id":15265},"the-rise-of-2d-barcodes-and-digital-link-technology","The rise of 2D barcodes and Digital Link technology",[15,15268,15269],{},"One of the dominant themes of the forum was the global migration to 2D barcodes and the role of GS1 Digital Link in enabling a seamless, data-rich experience for brands, retailers, and consumers.",[15,15271,15272],{},"This event brings extraordinary networking opportunities for organizations looking to align their strategy with the future of retail and regulatory compliance.",[15,15274,15275],{},"With major retailers setting 2027 as the deadline for full implementation, companies are now accelerating adoption to drive initiatives that ensure they remain competitive in an evolving digital landscape.",[87,15277,15278],{},[753,15279,15280,15282],{},[756,15281],{},[90,15283],{"alt":15266,"height":15284,"src":15285,"width":96},678,"\u002Fimages\u002F2025\u002F02\u002FThe-rise-of-2D-barcodes-and-Digital-Link-technology-1024x678.jpeg",[25,15287,15289],{"id":15288},"speaking-human-making-digital-more-accessible","Speaking human: Making digital more accessible",[15,15291,15292,15293,15296],{},"Throughout the forum, a recurring theme was the need to simplify communication around Digital Link and 2D barcode adoption. Our session, ",[308,15294,15295],{},"“We Need to Speak Human,”"," provided valuable insights into making these technologies more accessible from the users’ perspective.",[15,15298,15299],{},"By bridging the gap between technical specifications and user-friendly experiences, we are empowering MOs and industry leaders to share implementation best practices effectively.",[15,15301,15302],{},"The session focused on the importance of making information accessible, intuitive, and built for people. Despite technological advancements, many still struggle to understand GS1’s role in the digital transformation of retail and supply chains.",[87,15304,15305],{},[753,15306,15307,15309],{},[756,15308],{},[90,15310],{"alt":15311,"height":15312,"src":15313,"width":96},"Speaking human",674,"\u002Fimages\u002F2025\u002F02\u002FSpeaking-human-1024x674.jpeg",[15,15315,15316],{},"This reality check reinforced the need for a shift in communication—moving from technical jargon to clear, human-centered messaging.",[15,15318,15319,15322],{},[308,15320,15321],{},"We Speak Human"," is not just a slogan; it is a strategic approach to educating, connecting, and engaging audiences by making complex topics relatable.",[15,15324,15325],{},"The conversation emphasized the importance of storytelling in technology, ensuring that data does more than just exist—it needs to tell a story that resonates with both businesses and consumers.",[15,15327,15328],{},"Watch the full talk by Paula Rivero here:",[87,15330],{},[25,15332,15334],{"id":15333},"digital-links-role-in-regulatory-compliance-and-retail-innovation","Digital Link’s role in regulatory compliance and retail innovation",[15,15336,15337],{},"A major focus at the forum was how Digital Link technology is shaping the future of retail and regulatory compliance.",[15,15339,15340],{},"Several sessions explored the global impact of emerging regulations, including the Digital Product Passport (DPP) and sustainability mandates.",[15,15342,15343],{},"As organizations work to align with these evolving requirements, Digital Link provides a solution that ensures traceability, authenticity, and engagement for patients worldwide and consumers alike.",[87,15345,15346],{},[753,15347,15348,15350],{},[756,15349],{},[90,15351],{"alt":15334,"height":15352,"src":15353,"width":96},695,"\u002Fimages\u002F2025\u002F02\u002FDigital-Links-role-in-regulatory-compliance-and-retail-innovation-1024x695.jpeg",[15,15355,15356],{},"Additionally, real-world case studies showcased solutions achievements from industry leaders who are leveraging Digital Link to enhance shopper experiences, optimize supply chains, and increase brand trust.",[15,15358,15359],{},"The ability to provide instant, up-to-date product information through a simple scan is not just an innovation—it’s quickly becoming an industry necessity.",[25,15361,15363],{"id":15362},"the-road-to-retail-transformation","The road to retail transformation",[15,15365,15366],{},"GS1 Global Forum 2025 was a crucial moment on the way to the next era of global trade.",[15,15368,15369],{},"The week offered great opportunities for thought leaders worldwide to explore future-ready practices, collaborate on key initiatives, and align on a common vision for the world of commerce.",[15,15371,15372],{},"From in-depth panels to interactive discussions, the event highlighted the growing role of Digital Link in product data management, customer engagement, and compliance.",[15,15374,15375],{},"With all discussions and networking opportunities taking place in one location, the GS1 global community had a chance to exchange insights on how to navigate the complexities of the digital age while maintaining a strong focus on business growth and customer satisfaction.",[15,15377,15378],{},"The forum also reinforced the importance of innovation in building a more connected, data-driven future.",[87,15380,15381],{},[753,15382,15383,15385],{},[756,15384],{},[90,15386],{"alt":15363,"height":15387,"src":15388,"width":96},684,"\u002Fimages\u002F2025\u002F02\u002FThe-road-to-retail-transformation-1024x684.jpeg",[25,15390,6340],{"id":6339},[15,15392,15393],{},"As we reflect on the insights from GS1 Global Forum 2025, one thing is clear: the future of retail, manufacturing, and supply chain management is digital.",[15,15395,15396],{},"The momentum behind 2D barcode implementation and Digital Link is growing, and businesses that embrace these changes today will be the leaders of tomorrow.",[15,15398,15399],{},"Thank you to everyone who attended the forum, engaged in discussions, and shared their perspectives. Let’s continue building a smarter, more connected future—one scan at a time.",[87,15401,15402],{},[753,15403,15404,15406],{},[756,15405],{},[90,15407],{"alt":6340,"height":15312,"src":15408,"width":96},"\u002Fimages\u002F2025\u002F02\u002FLooking-ahead-1024x674.jpeg",{"title":321,"searchDepth":322,"depth":322,"links":15410},[15411,15412,15413,15414,15415],{"id":15265,"depth":325,"text":15266},{"id":15288,"depth":325,"text":15289},{"id":15333,"depth":325,"text":15334},{"id":15362,"depth":325,"text":15363},{"id":6339,"depth":325,"text":6340},"Key takeaways from GS1 Global Forum 2025, where Digital Link led discussions on 2D barcodes and the future of retail.","Digital Link at GS1 Global Forum 2025: A look back at the future of trade and next-gen barcodes",{},"\u002Fimages\u002F2025\u002F02\u002FDigital-Link-at-GS1-Global-Forum-2025.webp","\u002Fnews\u002Fgs1-global-forum","2025-02-24T17:38:40+01:00",{"title":15227,"description":15416},"\u002Fnews\u002Fgs1-global-forum\u002F","news\u002Fgs1-global-forum","2025-02-24T17:38:42+01:00",[15427],{"id":15428,"title":15429},"9g4_1rIloyg","We need to speak human: Digital Link at the GS1 Global Forum 2025","4ZvXuRP3jMMbcKt3DCTS6Cg3GWjYrH8qTw1SDxS9cmM",{"id":15432,"title":15433,"author":7,"body":15434,"category":7,"description":15834,"extension":348,"heading":15835,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":15836,"navigation":351,"ogImage":15837,"path":15838,"publishedAt":15839,"sections":7,"seo":15840,"sourcePath":15841,"stem":15842,"updatedAt":15843,"videos":7,"__hash__":15844},"pages\u002Fnews\u002Fthe-future-of-2d-barcodes.md","The future of 2D barcodes: Key insights from Digital Link",{"type":9,"value":15435,"toc":15827},[15436],[12,15437,15438,15453,15467,15482,15491,15497,15507,15516,15531,15548,15558,15569,15578,15585,15592,15599,15606,15612,15630,15669,15680,15687,15693,15709,15726,15732,15741,15775,15784,15790,15802,15812],{},[15,15439,15440,15441,15446,15447,15449,15450,319],{},"As the digital landscape evolves, ",[187,15442,15444],{"href":189,"rel":15443,"target":317},[315,316],[52,15445,190],{}," is leading the conversation on how ",[52,15448,8255],{}," are transforming ",[52,15451,15452],{},"supply chains, inventory management, consumer engagement, and regulatory compliance",[15,15454,6115,15455,15458,15459,15462,15463,15466],{},[52,15456,15457],{},"January 29, 2025",", Digital Link hosted an exclusive webinar, ",[52,15460,15461],{},"“2025: A new era – How 2D barcodes are redefining business”",", featuring industry experts from ",[52,15464,15465],{},"GS1 Ireland"," and Digital Link itself.",[15,15468,15469,15470,15472,15473,15476,15477,1766,15479,15481],{},"The session was led by ",[52,15471,2020],{},", CEO of Digital Link, alongside ",[52,15474,15475],{},"Maria Svejdar",", Head of Retail at ",[52,15478,15465],{},[52,15480,2028],{},", Business Development Manager at Digital Link.",[15,15483,15484,15485,15487,15488,319],{},"Together, they explored how ",[52,15486,8255],{}," are shaping the future of ",[52,15489,15490],{},"retail, product authentication, and sustainability initiatives",[25,15492,15494],{"id":15493},"making-the-transition-to-2d-barcodes-effortless-real-world-success-stories",[52,15495,15496],{},"Making the transition to 2D barcodes effortless: Real-world success stories",[15,15498,15499,15500,15503,15504,15506],{},"One of the key messages from the ",[52,15501,15502],{},"webinar"," was that transitioning to ",[52,15505,8255],{}," is far easier than many businesses expect.",[15,15508,15509,15510,15512,15513,319],{},"A common misconception is that implementing ",[52,15511,6178],{}," requires significant technical overhauls or is only viable for ",[52,15514,15515],{},"large global corporations",[15,15517,15518,15519,15522,15523,15526,15527,15530],{},"In reality, ",[52,15520,15521],{},"small and medium-sized businesses (SMBs)"," are already integrating ",[52,15524,15525],{},"Digital Link’s 2D QR codes"," seamlessly into their operations—enhancing ",[52,15528,15529],{},"efficiency, compliance, and consumer engagement"," without disrupting existing workflows.",[15,15532,15533,15534,15537,15538,15541,15542,15545,15546,319],{},"To illustrate this point, the webinar featured ",[52,15535,15536],{},"real-life case studies"," across ",[52,15539,15540],{},"diverse industries",", showcasing how ",[52,15543,15544],{},"businesses of all sizes"," are successfully adopting ",[52,15547,7687],{},[15,15549,15550,15553,15554,15557],{},[52,15551,15552],{},"ALQVIMIA and The Nature of Things (cosmetics), NIFA (fish), METALUBE (lubricants), Charro (beer), and others"," were highlighted as examples of how ",[52,15555,15556],{},"SMBs are leveraging Digital Link’s technology"," to improve traceability, provide transparency, and boost customer engagement.",[15,15559,15560,15561,15564,15565,15568],{},"Each of these companies started with ",[52,15562,15563],{},"a simple, scalable approach","—embedding 2D QR codes onto their packaging, allowing them to ",[52,15566,15567],{},"update product information dynamically, enhance consumer interaction, and meet evolving regulatory requirements"," without costly IT investments.",[15,15570,4932,15571,15574,15575],{},[52,15572,15573],{},"SMBs rather than multinational corporations",", the webinar reinforced an essential takeaway: ",[52,15576,15577],{},"“You can do this, too.”",[15,15579,15580,15581,15584],{},"No massive infrastructure changes are required—just ",[52,15582,15583],{},"a straightforward solution that integrates with existing operations"," and brings immediate benefits.",[15,15586,15587,15588,15591],{},"Whether it’s tracking sustainability efforts, streamlining product traceability, or engaging customers through interactive packaging, the transition to 2D barcodes is ",[52,15589,15590],{},"accessible, achievable, and already driving success"," for businesses worldwide.",[15,15593,15594,15595,15598],{},"Through these case studies, the message was clear: ",[52,15596,15597],{},"any company, regardless of size or industry",", can harness the power of 2D barcodes to future-proof their operations and enhance consumer engagement.",[87,15600,15601],{},[90,15602],{"alt":15603,"src":15604,"title":15605},"5d7499b4 8553 45c1 ac89 ff4d0e15e8b3","\u002Fimages\u002Fext\u002Fdae2084f00ce9bec.png","The future of 2D barcodes: Insights from Digital Link’s webinar with GS1 Ireland 1",[25,15607,15609],{"id":15608},"why-2d-barcodes-are-a-game-changer-for-businesses-and-consumers",[52,15610,15611],{},"Why 2D barcodes are a game changer for businesses and consumers",[15,15613,15614,15615,15617,15618,15620,15621,15623,15624,1660,15626,15629],{},"One of the key takeaways from the webinar was how ",[52,15616,8255],{}," are a ",[52,15619,4647],{}," in the industry, offering ",[52,15622,8340],{}," compared to traditional ",[52,15625,10848],{},[52,15627,15628],{},"one-dimensional barcodes",". Their advantages include:",[15,15631,15632,15633,15636,15637,15640,15641,15632,15643,15646,15647,1491,15650,319,15653,15632,15655,15658,15659,15662,15663,15665,15666,319],{},"✔ ",[52,15634,15635],{},"Higher data capacity",", allowing ",[52,15638,15639],{},"batch and lot numbers, regulatory information, and sustainability initiatives"," to be embedded in a single scan.",[564,15642],{},[52,15644,15645],{},"Enhanced consumer experience",", enabling shoppers to make ",[52,15648,15649],{},"informed decisions",[52,15651,15652],{},"product details, expiration dates, and ethical sourcing",[564,15654],{},[52,15656,15657],{},"Improved efficiency in retail",", as ",[52,15660,15661],{},"C-store operators and major retailers"," upgrade their ",[52,15664,8373],{}," to support ",[52,15667,15668],{},"data matrix codes and QR codes",[15,15670,1703,15671,15673,15674,15676,15677,319],{},[52,15672,2020],{}," emphasized in the webinar, the shift to ",[52,15675,8255],{}," represents ",[52,15678,15679],{},"a new era in global trade and business efficiency",[87,15681,15682],{},[90,15683],{"alt":15684,"src":15685,"title":15686},"a9c6d6de b441 44c3 bb08 13bd3bb8f64e","\u002Fimages\u002Fext\u002Fc453bfb259341889.jpeg","The future of 2D barcodes: Insights from Digital Link’s webinar with GS1 Ireland 2",[25,15688,15690],{"id":15689},"the-role-of-digital-link-in-the-transition-to-2d-barcodes",[52,15691,15692],{},"The role of Digital Link in the transition to 2D barcodes",[15,15694,2455,15695,15697,15698,15701,15702,15705,15706,319],{},[52,15696,190],{},", we are committed to ",[52,15699,15700],{},"empowering businesses"," with innovative ",[52,15703,15704],{},"2D barcode technology",". Our goal is to ",[52,15707,15708],{},"help companies ensure compliance, enhance consumer engagement, and optimize operational efficiency",[15,15710,4633,15711,15714,15715,7185,15718,2970,15720,1368,15723,319],{},[52,15712,15713],{},"data matrix codes and QR codes becoming industry standards",", our webinar reinforced why companies must embrace ",[52,15716,15717],{},"this future-proof technology",[52,15719,10866],{},[52,15721,15722],{},"product authentication and point-of-care tracking",[52,15724,15725],{},"2D barcodes are reshaping industries worldwide",[25,15727,15729],{"id":15728},"what-businesses-need-to-do-to-stay-ahead",[52,15730,15731],{},"What businesses need to do to stay ahead",[15,15733,2678,15734,15737,15738,15740],{},[52,15735,15736],{},"future of 2D barcodes"," is here, and ",[52,15739,190],{}," is at the center of this transition. To stay ahead, businesses should:",[15,15742,15743,15744,15747,15748,15743,15750,15753,15754,15757,15758,15743,15760,15763,15764,319,15766,15743,15768,15771,15772,319],{},"🔹 ",[52,15745,15746],{},"Register on Digital Link"," to seamlessly generate and manage next-generation 2D barcodes.",[564,15749],{},[52,15751,15752],{},"Add products effortlessly"," by entering their ",[52,15755,15756],{},"GTINs or product identifiers",", ensuring accurate traceability.",[564,15759],{},[52,15761,15762],{},"Embed detailed product information"," directly into scannable codes, enabling seamless ",[52,15765,4261],{},[564,15767],{},[52,15769,15770],{},"Engage consumers dynamically"," by linking QR codes to ",[52,15773,15774],{},"interactive experiences, sustainability insights, and digital loyalty programs",[15,15776,1703,15777,15780,15781,319],{},[52,15778,15779],{},"Paula Rivero, Maria Svejdar, and Stefanie Idrobo"," discussed in the webinar, this transition will define the next generation of ",[52,15782,15783],{},"retail, manufacturing, and product authentication",[25,15785,15787],{"id":15786},"conclusion-digital-links-commitment-to-the-future-of-2d-barcodes",[52,15788,15789],{},"Conclusion: Digital Link’s commitment to the future of 2D barcodes",[15,15791,15792,15794,15795,15798,15799,319],{},[52,15793,190],{}," is driving ",[52,15796,15797],{},"the transition to 2D barcodes",", ensuring that businesses can ",[52,15800,15801],{},"track products, streamline operations, and provide consumers with more transparency and data-driven insights",[15,15803,15804,15805,15808,15809,319],{},"📢 ",[52,15806,15807],{},"Want to learn more?"," If you missed our webinar, stay tuned for upcoming insights on ",[52,15810,15811],{},"2D barcodes, regulatory compliance, and the future of product authentication",[15,15813,15814,15815,15818,15823,15826],{},"📌 ",[52,15816,15817],{},"Join ",[187,15819,15821],{"href":189,"rel":15820,"target":317},[315,316],[52,15822,190],{},[52,15824,15825],{}," in shaping the future of business."," 🚀",{"title":321,"searchDepth":322,"depth":322,"links":15828},[15829,15830,15831,15832,15833],{"id":15493,"depth":325,"text":15496},{"id":15608,"depth":325,"text":15611},{"id":15689,"depth":325,"text":15692},{"id":15728,"depth":325,"text":15731},{"id":15786,"depth":325,"text":15789},"Explore the future of 2D barcodes with insights from Digital Link’s webinar. Learn how they enhance traceability, compliance, and engagement.","The future of 2D barcodes: Insights from Digital Link’s webinar with GS1 Ireland",{},"\u002Fimages\u002F2025\u002F02\u002FThe-future-of-2D-barcodes-2-1024x584.webp","\u002Fnews\u002Fthe-future-of-2d-barcodes","2025-02-04T10:21:18+01:00",{"title":15433,"description":15834},"\u002Fnews\u002Fthe-future-of-2d-barcodes\u002F","news\u002Fthe-future-of-2d-barcodes","2025-02-04T10:21:19+01:00","nCegKP-XXfc1gWjIBdrpwmjp3jYa8Ibm0K0t3dvJMPM",{"id":15846,"title":15847,"author":7,"body":15848,"category":7,"description":16415,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":16416,"navigation":351,"ogImage":16417,"path":16418,"publishedAt":16419,"sections":7,"seo":16420,"sourcePath":15203,"stem":16421,"updatedAt":16422,"videos":7,"__hash__":16423},"pages\u002Fnews\u002Fbaby-product-safety-regulations-in-australia.md","Baby product safety regulations in Australia: What manufacturers and consumers need to know",{"type":9,"value":15849,"toc":16405},[15850],[12,15851,15852,15856,15877,15901,15920,15923,15944,15994,16011,16019,16023,16032,16072,16082,16085,16103,16113,16159,16172,16178,16182,16201,16224,16239,16243,16251,16283,16307,16313,16317,16342,16355,16364,16366,16376,16379,16385,16388],{},[25,15853,15855],{"id":15854},"a-new-era-for-infant-product-safety-in-australia","A new era for infant product safety in Australia",[15,15857,15858,15859,15862,15863,15866,15867,15870,15871,13387,15874,319],{},"Australia is taking a significant step forward in ",[52,15860,15861],{},"baby product safety regulations",", with a new ",[52,15864,15865],{},"mandatory information standard"," set to take effect on ",[52,15868,15869],{},"January 19, 2026",". This regulation aims to enhance transparency and improve safety across a wide range of ",[52,15872,15873],{},"infant products",[52,15875,15876],{},"car seats, strollers, high chairs, household cots, and infant sleep products",[15,15878,1960,15879,15882,15883,15886,15887,15889,15890,15893,15894,1472,15897,15900],{},[52,15880,15881],{},"manufacturers and suppliers",", this means a shift in compliance standards, ensuring that all ",[52,15884,15885],{},"product safety"," guidelines are met. For ",[52,15888,1500],{},", it guarantees access to ",[52,15891,15892],{},"important safety information"," before purchasing a product, reducing risks associated with unsafe designs, ",[52,15895,15896],{},"sharp edges",[52,15898,15899],{},"gaps greater"," than the allowed limits.",[15,15902,2455,15903,15906,15907,1660,15911,15915,15916,15919],{},[187,15904,190],{"href":189,"rel":15905,"target":317},[315,316],", staying ahead of regulations has always been a priority. Working alongside ",[187,15908,15163],{"href":15909,"rel":15910,"target":317},"https:\u002F\u002Fwww.inpaa.com.au\u002F",[315,316],[187,15912,15094],{"href":15913,"rel":15914,"target":317},"https:\u002F\u002Fjoiebaby.com\u002Fau",[315,316]," on this project, I’ve seen firsthand how GS1 ",[187,15917,8255],{"href":8254,"rel":15918,"target":317},[315,316]," are transforming compliance—making mandatory safety information more accessible and enhancing consumer engagement. In this article, I’ll share key insights on what businesses need to do to adapt to these new standards and ensure they’re ready for the changes ahead.",[25,15921,14907],{"id":15922},"understanding-the-new-australian-infant-product-safety-regulations",[15,15924,2678,15925,15928,15929,7253,15932,15935,15936,15939,15940,15943],{},[52,15926,15927],{},"Consumer Goods (Infant Products) Information Standard"," is designed to improve ",[52,15930,15931],{},"safety requirements",[52,15933,15934],{},"baby products"," by ensuring clear labeling, improved ",[52,15937,15938],{},"safety markings",", and better ",[52,15941,15942],{},"warnings"," on potential hazards such as:",[2061,15945,15946,15956,15968,15980],{},[49,15947,15948,15951,15952,15955],{},[52,15949,15950],{},"Choking risks"," associated with ",[52,15953,15954],{},"toys"," and small detachable parts.",[49,15957,15958,1424,15961,15964,15965,319],{},[52,15959,15960],{},"Suffocation risks",[52,15962,15963],{},"inclined non-sleep products"," that do not meet ",[52,15966,15967],{},"sleep safety standards",[49,15969,15970,1424,15973,15976,15977,15979],{},[52,15971,15972],{},"Structural hazards",[52,15974,15975],{},"folding cots, collectable cots, and household cots",", including dangerous ",[52,15978,15899],{}," than the approved dimensions.",[49,15981,15982,15985,15986,15989,15990,15993],{},[52,15983,15984],{},"Improper mattress base"," support in ",[52,15987,15988],{},"cots"," that could pose risks to a ",[52,15991,15992],{},"child’s head"," or body.",[15,15995,3839,15996,15999,16000,16003,16004,16007,16008,319],{},[52,15997,15998],{},"mandatory safety standard"," applies to a variety of ",[52,16001,16002],{},"infant products Australia"," imports and sells, reinforcing the need for businesses to ",[52,16005,16006],{},"comply"," with the latest ",[52,16009,16010],{},"testing requirements",[87,16012,16013],{},[753,16014,16015,16017],{},[756,16016],{},[90,16018],{"alt":14907,"height":605,"src":14908,"width":608},[25,16020,16022],{"id":16021},"key-safety-standards-and-mandatory-requirements","Key safety standards and mandatory requirements",[15,16024,2678,16025,16028,16029,16031],{},[52,16026,16027],{},"new standards"," ensure that ",[52,16030,15873],{}," must adhere to strict guidelines, including:",[15,16033,15632,16034,16037,16038,319,16040,15632,16042,11545,16045,16047,16048,15632,16050,11545,16053,16056,16057,16059,16060,15632,16062,16065,16066,15632,16068,16071],{},[52,16035,16036],{},"Clear labeling"," with essential ",[52,16039,8526],{},[564,16041],{},[52,16043,16044],{},"Warnings",[52,16046,15963],{}," that could pose suffocation risks.",[564,16049],{},[52,16051,16052],{},"Stronger regulations",[52,16054,16055],{},"household cots",", including required ",[52,16058,15938],{}," for safe assembly and use.",[564,16061],{},[52,16063,16064],{},"Display purposes"," information to prevent improper usage of products not designed for regular consumer use.",[564,16067],{},[52,16069,16070],{},"Contact information"," for consumers to report safety issues.",[15,16073,16074,16075,16077,16078,16081],{},"Failure to comply with the ",[52,16076,15998],{}," could result in product recalls, legal penalties, and potential ",[52,16079,16080],{},"risks"," to consumers.",[25,16083,14907],{"id":16084},"understanding-the-new-australian-infant-product-safety-regulations-1",[15,16086,16087,16088,16091,16092,16095,16096,16099,16100,16102],{},"Complying with these ",[52,16089,16090],{},"baby product safety regulations in Australia"," imposes can be complex. However, ",[52,16093,16094],{},"GS1 2D barcodes"," offer a scalable and efficient solution for ",[52,16097,16098],{},"suppliers"," looking to streamline ",[52,16101,15931],{}," and enhance consumer engagement.",[15,16104,16105,16106,1368,16108,1660,16110,16112],{},"By integrating ",[52,16107,16094],{},[52,16109,6422],{},[52,16111,6419],{}," can:",[15,16114,15814,16115,7044,16118,2970,16120,16123,16124,16126,16127,13387,16130,1368,16133,16135,16136,16138,16139,16142,16143,1368,16145,1766,16148,16151,16152,16154,16155,16158],{},[52,16116,16117],{},"Provide consumers",[52,16119,12844],{},[52,16121,16122],{},"mandatory safety information"," via a simple scan.",[564,16125],{},"📌 Include ",[52,16128,16129],{},"important messaging",[52,16131,16132],{},"safety warnings",[52,16134,16010],{},", and usage guidelines.",[564,16137],{},"📌 Ensure ",[52,16140,16141],{},"mandatory safety"," details, including information on ",[52,16144,15896],{},[52,16146,16147],{},"car seats",[52,16149,16150],{},"infant sleep products",", are easily accessible.",[564,16153],{},"📌 Improve recall efficiency by linking ",[52,16156,16157],{},"mandatory safety standard applies"," notices directly to affected products.",[15,16160,16161,16162,16165,16166,16169,16170,319],{},"By embracing ",[52,16163,16164],{},"digital product safety solutions",", businesses can comply with the new ",[52,16167,16168],{},"mandatory standards"," while providing a seamless, user-friendly experience for ",[52,16171,1500],{},[87,16173,16174],{},[90,16175],{"alt":14907,"height":605,"src":16176,"title":16177,"width":608},"\u002Fimages\u002F2025\u002F01\u002FUnderstanding-the-new-Australian-infant-product-safety-regulations-1_1.webp","Baby product safety regulations in Australia: What manufacturers and consumers need to know 2",[25,16179,16181],{"id":16180},"the-role-of-digital-link-in-infant-product-safety-compliance","The role of Digital Link in infant product safety compliance",[15,16183,2455,16184,16186,16187,16190,16191,16193,16194,16197,16198,319],{},[52,16185,190],{},", we understand that navigating ",[52,16188,16189],{},"product safety Australia"," regulations can be overwhelming. That’s why we work closely with ",[52,16192,15881],{}," to simplify the ",[52,16195,16196],{},"transition period"," and ensure compliance with the ",[52,16199,16200],{},"mandatory information standard applies",[15,16202,16203,16204,16207,16208,16210,16211,1368,16213,16215,16216,16218,16219,16221,16222,319],{},"Our partnership with ",[52,16205,16206],{},"Joie Australia"," is a prime example of how we help businesses ",[52,16209,16006],{}," with evolving safety standards. By integrating ",[52,16212,16094],{},[52,16214,15094],{}," is enhancing transparency, providing better access to ",[52,16217,8526],{},", and ensuring their range of ",[52,16220,16002],{}," meets the ",[52,16223,16027],{},[15,16225,16226,16227,16229,16230,16232,16233,319],{},"As an industry leader, ",[52,16228,190],{}," is actively involved in regulatory discussions and will be showcasing our ",[52,16231,15885],{}," solutions at ",[52,16234,16235],{},[187,16236,14940],{"href":16237,"rel":16238,"target":317},"https:\u002F\u002Fwww.eventbrite.com.au\u002Fe\u002Finpaa-baby-safety-week-event-tickets-1118423668299",[315,316],[25,16240,16242],{"id":16241},"why-compliance-with-infant-product-safety-standards-matters","Why compliance with infant product safety standards matters",[15,16244,1960,16245,16247,16248,16250],{},[52,16246,16098],{},", failing to meet ",[52,16249,15931],{}," can lead to:",[15,16252,16253,16254,16257,16258,16253,16260,16263,16264,16267,16268,1368,16270,1472,16272,319,16274,16253,16276,16279,16280,16282],{},"🚨 ",[52,16255,16256],{},"Product recalls"," and financial losses.",[564,16259],{},[52,16261,16262],{},"Consumer risks",", including potential ",[52,16265,16266],{},"death"," or injury in unsafe ",[52,16269,15988],{},[52,16271,15954],{},[52,16273,16147],{},[564,16275],{},[52,16277,16278],{},"Legal consequences"," for non-compliance with ",[52,16281,15998],{}," regulations.",[15,16284,1960,16285,16288,16289,16291,16292,16294,16295,16298,16299,16301,16302,1660,16304,16306],{},[52,16286,16287],{},"parents and caregivers",", these ",[52,16290,16027],{}," provide peace of mind, ensuring that all ",[52,16293,15873],{}," meet ",[52,16296,16297],{},"stringent safety criteria",". The inclusion of ",[52,16300,16094],{}," further strengthens consumer confidence by making ",[52,16303,15938],{},[52,16305,16129],{}," more accessible.",[87,16308,16309],{},[90,16310],{"alt":16242,"height":605,"src":16311,"title":16312,"width":608},"\u002Fimages\u002F2025\u002F01\u002FWhy-compliance-with-infant-product-safety-standards-matters.webp","Baby product safety regulations in Australia: What manufacturers and consumers need to know 3",[25,16314,16316],{"id":16315},"join-us-at-inpaa-baby-safety-week","Join us at INPAA baby safety week",[15,16318,2455,16319,16321,16322,16325,16326,16331,16332,7044,16335,15541,16337,16339,16340,3941],{},[52,16320,190],{},", we’re committed to transforming the way ",[52,16323,16324],{},"baby product safety regulations Australia"," are implemented. Join us at ",[52,16327,16328],{},[187,16329,14940],{"href":16237,"rel":16330,"target":317},[315,316],", where we’ll present our ",[52,16333,16334],{},"pilot project",[52,16336,16206],{},[52,16338,8255],{}," can revolutionize ",[52,16341,15885],{},[15,16343,16161,16344,16346,16347,16349,16350,1424,16352,319],{},[52,16345,16027],{}," and leveraging ",[52,16348,16094],{},", businesses can create a safer, more transparent market for ",[52,16351,15873],{},[52,16353,16354],{},"Australia",[15,16356,16357,16358,1368,16360,16363],{},"For more information on how Digital Link can help your company comply with the ",[52,16359,15865],{},[52,16361,16362],{},"contact"," us today!",[25,16365,6858],{"id":6857},[15,16367,2678,16368,16370,16371,16373,16374,319],{},[52,16369,16196],{}," before the ",[52,16372,16168],{}," take effect in 2026 presents a crucial opportunity for suppliers to adopt GS1 2D barcodes and ensure their infant products meet all ",[52,16375,15931],{},[15,16377,16378],{},"By staying ahead of these new standards, businesses can comply with regulations while also providing a safer and more informed experience for consumers.",[15,16380,16381,16382,15826],{},"🚀 ",[52,16383,16384],{},"Let’s shape the future of baby product safety together!",[15,16386,16387],{},"Written by:",[12,16389,16390,16398],{},[12,16391,16392],{},[90,16393],{"alt":16394,"height":16395,"src":16396,"title":16397,"width":16395},"d0ecf094fc181f5a0a97283eb0e594d149164e2ac6183e51f421a6cf6a2f8724?s=96&d=mm&r=g",96,"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002Fd0ecf094fc181f5a0a97283eb0e594d149164e2ac6183e51f421a6cf6a2f8724?s=96&d=mm&r=g","Baby product safety regulations in Australia: What manufacturers and consumers need to know 4",[12,16399,16400,16402],{},[15,16401,2020],{},[15,16403,16404],{},"CEO & Co-founder at Digital Link",{"title":321,"searchDepth":322,"depth":322,"links":16406},[16407,16408,16409,16410,16411,16412,16413,16414],{"id":15854,"depth":325,"text":15855},{"id":15922,"depth":325,"text":14907},{"id":16021,"depth":325,"text":16022},{"id":16084,"depth":325,"text":14907},{"id":16180,"depth":325,"text":16181},{"id":16241,"depth":325,"text":16242},{"id":16315,"depth":325,"text":16316},{"id":6857,"depth":325,"text":6858},"How new baby product safety regulations in Australia will transform infant product standards from 2026.",{},"\u002Fimages\u002F2025\u002F01\u002Fbaby-product-safety-regulations-australia.webp","\u002Fnews\u002Fbaby-product-safety-regulations-in-australia","2025-01-29T12:05:19+01:00",{"title":15847,"description":16415},"news\u002Fbaby-product-safety-regulations-in-australia","2025-01-30T17:06:40+01:00","hABtcwBaSeCgbeVZxnbmzaJIqlRoH-8kZHummZq8ZHw",{"id":16425,"title":16426,"author":7,"body":16427,"category":7,"description":16631,"extension":348,"heading":16632,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":16633,"navigation":351,"ogImage":16634,"path":16635,"publishedAt":16636,"sections":7,"seo":16637,"sourcePath":16638,"stem":16639,"updatedAt":16640,"videos":7,"__hash__":16641},"pages\u002Fnews\u002Fenhance-product-authentication.md","Enhance product authentication · Digital Link",{"type":9,"value":16428,"toc":16623},[16429],[12,16430,16431,16438,16442,16451,16454,16458,16466,16492,16495,16499,16502,16505,16525,16528,16532,16538,16568,16572,16575,16607,16610,16614],{},[15,16432,16433,16434,16437],{},"The digital age has brought us amazing progress, but it’s also opened the door for increasingly sophisticated counterfeiters. This is a real headache for both brands and consumers. These fakes are getting harder and harder to spot, making robust product authentication more important than ever. So, how can businesses fight back and protect their customers? This article dives into how ",[187,16435,16436],{"href":189},"digital link QR codes"," and inventory management can work together to tackle this growing threat.",[25,16439,16441],{"id":16440},"the-counterfeit-problem-a-global-headache","The counterfeit problem: A global headache",[15,16443,16444,16445,16450],{},"Counterfeiting isn’t just a nuisance; it’s a full-blown epidemic affecting everything from the clothes we wear and the phones we use to the medicines we rely on. And it’s getting worse. By 2030, the counterfeit trade is ",[187,16446,16449],{"href":16447,"rel":16448},"https:\u002F\u002Fcorsearch.com\u002Fcontent-library\u002Fblog\u002Fexploring-the-threat-landscape-counterfeits-and-fakes\u002F",[316],"predicted to hit a mind-boggling $1.79 trillion"," (Corsearch, 2024). That’s not just a problem for big businesses; it’s a problem for all of us. Nearly half of all brands lose sales because of these fakes. But the damage goes much deeper than just lost profits.",[15,16452,16453],{},"Counterfeits erode our trust in the brands we love. They tarnish reputations and can even put us in danger. Think about it: fake medications could contain anything, and that’s a terrifying thought. This isn’t just a business issue, with governments losing out on vital tax revenue – it’s also a pervasive social risk.",[25,16455,16457],{"id":16456},"qr-codes-small-codes-big-impact","QR codes: Small codes, big impact",[15,16459,16460,16461,16465],{},"We all know those little square barcodes – ",[187,16462,1367],{"href":16463,"rel":16464,"target":317},"https:\u002F\u002Fdigital.gov\u002Fresources\u002Fintroduction-to-qr-codes\u002F",[315,316],". They’re everywhere! These clever codes hold a surprising amount of information, and with a quick scan on your phone, you can unlock a whole world of data. Here’s how they can be used to verify authenticity:",[2061,16467,16468,16474,16480,16486],{},[49,16469,16470,16473],{},[52,16471,16472],{},"Unique ID for Every Item:"," Each product gets its own unique QR code, like a digital fingerprint, linked to details about where it came from, when it was made, and its authenticity.",[49,16475,16476,16479],{},[52,16477,16478],{},"Ease of use:"," Anyone with a smartphone can scan a QR code. It’s quick, easy, and convenient for everyone.",[49,16481,16482,16485],{},[52,16483,16484],{},"Budget-Friendly:"," Compared to fancy holograms or RFID tags, QR codes are a cost-effective way to authenticate products.",[49,16487,16488,16491],{},[52,16489,16490],{},"Information at Your Fingertips:"," Scanning a QR code can take you to a website with all the product details you want, from certifications to supply chain information.",[15,16493,16494],{},"And there’s more! There are two types of QR codes: static (with fixed info) and dynamic (which can be updated). Dynamic codes are super handy because they can be changed without needing a new code. This means you can track products in real-time and make updates as needed.",[25,16496,16498],{"id":16497},"inventory-management-joining-the-dots","Inventory management: Joining the dots",[15,16500,16501],{},"Inventory management systems are like the backbone of product tracking. They follow goods from the factory floor to the store shelf. By linking QR code data with these systems, businesses can create a super-secure authentication process that makes it much harder for fakes to slip through the cracks.",[15,16503,16504],{},"Here’s how this combo benefits businesses:",[2061,16506,16507,16513,16519],{},[49,16508,16509,16512],{},[52,16510,16511],{},"Real-Time Checks:"," Scan the QR code at any point in the supply chain and instantly verify if a product is genuine.",[49,16514,16515,16518],{},[52,16516,16517],{},"Clearer Picture:"," Improved tracking gives businesses a bird’s-eye view of their inventory, helping them spot potential problems before they arise.",[49,16520,16521,16524],{},[52,16522,16523],{},"Stopping Fakes:"," Accurate records and real-time tracking make it much harder for counterfeiters to sneak their products into the mix.",[15,16526,16527],{},"Think of it like this: traceability software allows manufacturers to give each batch of products a unique ID, making it possible to follow them throughout their entire journey. This is especially important for things like medicines and food where safety is paramount.",[25,16529,16531],{"id":16530},"putting-it-all-together","Putting it all together",[15,16533,16534,16535,16537],{},"Want to implement a QR code authentication system with inventory management? That is one of our main specialties at ",[187,16536,190],{"href":189},". Here’s the game plan:",[46,16539,16540,16550,16556,16562],{},[49,16541,16542,16545,16546,319],{},[52,16543,16544],{},"Create Unique Codes:"," Give each product its own special QR code linked to a secure database with all the essential product info. Make sure to implement ",[187,16547,16549],{"href":16548},"\u002Fguides\u002Fdigital-link-qr-code-legibility\u002F","digital link QR code legibility",[49,16551,16552,16555],{},[52,16553,16554],{},"Connect the Systems:"," Make sure your QR code data talks to your inventory management system so everything is updated in real time.",[49,16557,16558,16561],{},[52,16559,16560],{},"Scan Everywhere:"," Put scanning procedures in place at every stage – from the factory to the shop floor – to verify authenticity and keep track of your products.",[49,16563,16564,16567],{},[52,16565,16566],{},"Choose the Right Tools:"," Pick inventory management software compatible with QR codes and offers real-time tracking. There are plenty of options out there to help streamline your operations and boost your authentication game.",[25,16569,16571],{"id":16570},"real-world-examples","Real-world examples",[15,16573,16574],{},"Lots of brands are already using this technology to fight back against fakes.",[2061,16576,16577,16583,16589,16595,16601],{},[49,16578,16579,16582],{},[52,16580,16581],{},"Pharmaceutical companies"," are putting QR codes on medicine packaging so you can check if your meds are the real deal before you even leave the pharmacy. ",[49,16584,16585,16588],{},[52,16586,16587],{},"Luxury brands"," are using QR codes to give you the inside scoop on the products you buy, with detailed histories and authenticity checks. It’s a great way to connect with customers and fight fakes at the same time.",[49,16590,16591,16594],{},[52,16592,16593],{},"Food and drink companies"," are adding QR codes to their packaging so you can see exactly where your food came from and check its safety certifications.",[49,16596,16597,16600],{},[52,16598,16599],{},"Electronics companies"," are using QR codes to help you verify your new gadgets and access warranty information.",[49,16602,16603,16606],{},[52,16604,16605],{},"Cosmetics companies"," are getting in on the action too, using QR codes to give you detailed ingredient lists and authentication.",[15,16608,16609],{},"These examples show how QR codes are making a real difference in the fight against counterfeits, making the marketplace a safer and more transparent place for everyone.",[25,16611,16613],{"id":16612},"wrapping-it-up","Wrapping it up",[15,16615,16616,16617,16622],{},"QR codes and ",[187,16618,16621],{"href":16619,"rel":16620,"target":317},"https:\u002F\u002Fresearch.com\u002Fsoftware\u002Fbest-inventory-management-software",[315,316],"inventory management solutions"," are a powerful duo in the battle against fakes. They help businesses protect their brands, build trust with customers, and make sure the products we buy are the real deal. With counterfeiting on the rise, it’s time for companies to take action and embrace these technologies. It’s not just about protecting profits; it’s about protecting people.",{"title":321,"searchDepth":322,"depth":322,"links":16624},[16625,16626,16627,16628,16629,16630],{"id":16440,"depth":325,"text":16441},{"id":16456,"depth":325,"text":16457},{"id":16497,"depth":325,"text":16498},{"id":16530,"depth":325,"text":16531},{"id":16570,"depth":325,"text":16571},{"id":16612,"depth":325,"text":16613},"Enhance product authentication: Leveraging QR codes and inventory management solutions for product verification.","Enhance product authentication: Leveraging QR codes and inventory management solutions for product verification",{},"\u002Fimages\u002F2025\u002F01\u002FEnhance-Product-Authentication.jpg","\u002Fnews\u002Fenhance-product-authentication","2025-01-20T10:49:05+01:00",{"title":16426,"description":16631},"\u002Fnews\u002Fenhance-product-authentication\u002F","news\u002Fenhance-product-authentication","2025-01-24T16:44:14+01:00","hek59qea8y-sGuxnv6_PyPb01Z4N9kvb-xCr1Tpj5BY",{"id":16643,"title":16644,"author":7,"body":16645,"category":7,"description":16981,"extension":348,"heading":16982,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":16983,"navigation":351,"ogImage":16984,"path":16985,"publishedAt":16986,"sections":7,"seo":16987,"sourcePath":16988,"stem":16989,"updatedAt":16990,"videos":7,"__hash__":16991},"pages\u002Fnews\u002Ftech-for-retail-paris.md","Tech for Retail 2024: Trends and Insights from Paris - DL",{"type":9,"value":16646,"toc":16967},[16647],[12,16648,16649,16656,16670,16673,16676,16680,16683,16686,16689,16695,16714,16717,16720,16730,16736,16739,16742,16745,16751,16754,16757,16763,16766,16775,16781,16788,16791,16808,16811,16817,16823,16826,16829,16839,16843,16846,16849,16852,16855,16864,16868,16871,16874,16877,16880,16883,16887,16890,16893,16896,16899,16905,16908,16911,16915,16918,16921,16924,16927,16933,16936,16939,16942,16945,16954,16961,16964],{},[15,16650,16651,16652,16655],{},"Last week, the Digital Link team had the privilege of being on the ground in Paris for ",[52,16653,16654],{},"Tech for Retail 2024",", one of the industry’s most forward-thinking events.",[15,16657,16658,16659,16664,16665,16669],{},"Surrounded by retail innovators, thought leaders, and technology pioneers, we had the opportunity to showcase how ",[52,16660,16661,16662],{},"next-generation ",[187,16663,8255],{"href":8254}," are driving digital transformation in retail. From powering seamless shopper engagement to anticipating global shifts like the ",[52,16666,16667],{},[187,16668,7951],{"href":13848},", we were thrilled to engage with an audience that is shaping the future of the industry.",[15,16671,16672],{},"The shift from traditional brick-and-mortar stores to online platforms is driving significant growth in online sales, transforming the retail landscape.",[15,16674,16675],{},"Here’s a look at the key trends and insights that defined the event and highlighted the transformative potential of technology in retail:",[25,16677,16679],{"id":16678},"introduction-to-retail-technology","Introduction to retail technology",[15,16681,16682],{},"Retail technology, often referred to as retail tech, encompasses the digital software, platforms, and innovations that are revolutionizing the retail sector.",[15,16684,16685],{},"Over recent years, the retail industry has witnessed a significant technological transformation, fundamentally changing how businesses operate. From streamlining payments to leveraging generative AI, virtual reality (VR), and augmented reality (AR), retail technology is reshaping the entire commerce landscape.",[15,16687,16688],{},"Retailers are rapidly adopting these innovations to meet evolving consumer demands and enhance operational efficiency. As the retail sector continues to evolve, the integration of advanced digital tools is becoming indispensable for staying competitive and delivering exceptional customer experiences.",[25,16690,16692],{"id":16691},"pervasive-ai-across-the-retail-ecosystem",[52,16693,16694],{},"Pervasive AI across the retail ecosystem",[15,16696,16697,16698,1660,16701,2970,16704,1368,16707,1766,16710,16713],{},"Artificial intelligence (AI) was a dominant theme, underlining its integration into virtually every aspect of retail. From ",[52,16699,16700],{},"product R&D",[52,16702,16703],{},"supply chain optimization",[52,16705,16706],{},"marketing automation",[52,16708,16709],{},"customer experience personalization",[52,16711,16712],{},"business intelligence",", AI has moved from being a tool for select processes to an essential enabler across the entire value chain.",[15,16715,16716],{},"Retailers are leveraging AI to predict trends, reduce waste, optimize inventory, and even develop products tailored to customer demand. AI-powered marketing tools were particularly highlighted, showcasing their ability to analyze vast amounts of data to deliver hyper-personalized experiences at scale.",[15,16718,16719],{},"Additionally, AI is enhancing supply chains by improving efficiency and leveraging personalized data for customer recommendations.",[87,16721,16722],{},[753,16723,16724,16726],{},[756,16725],{},[90,16727],{"alt":16679,"height":16728,"src":16729,"width":608},471,"\u002Fimages\u002F2024\u002F12\u002FIntroduction-to-retail-technology.png",[25,16731,16733],{"id":16732},"the-maturity-of-3d-and-augmented-reality-for-retail-strategies",[52,16734,16735],{},"The maturity of 3D and augmented reality for retail strategies",[15,16737,16738],{},"3D and augmented reality (AR) technologies have evolved from experimental tools to mature, scalable solutions. Retailers are now leveraging AR to enhance product visualization, offering immersive shopping experiences that allow customers to explore products in their homes before purchasing.",[15,16740,16741],{},"One of the standout trends was the integration of AR into e-commerce platforms, enabling shoppers to interact with 3D models of products in real time.",[15,16743,16744],{},"This is no longer limited to niche use cases; it’s becoming a core strategy for brands aiming to bridge the gap between physical and digital shopping experiences.",[25,16746,16748],{"id":16747},"the-circular-economy-as-a-driving-force",[52,16749,16750],{},"The circular economy as a driving force",[15,16752,16753],{},"Sustainability took center stage, with the circular economy emerging as a critical driver of innovation and consumer trust.",[15,16755,16756],{},"Retailers and brands showcased solutions designed to reduce waste, promote recycling, and offer new models like rental, resale, and subscription services.",[15,16758,16759,16760,16762],{},"The EU’s focus on the ",[52,16761,4717],{}," was frequently mentioned as a key regulatory shift driving the adoption of circular practices.",[15,16764,16765],{},"Companies are now rethinking how they design, manufacture, and market their products to meet these new requirements and satisfy eco-conscious consumers.",[87,16767,16768],{},[753,16769,16770,16772],{},[756,16771],{},[90,16773],{"alt":16735,"height":16728,"src":16774,"width":608},"\u002Fimages\u002F2024\u002F12\u002FThe-maturity-of-3D-and-augmented-reality-for-retail-strategies.png",[25,16776,16778],{"id":16777},"next-generation-2d-barcodes-as-the-future-of-retail-connectivity",[52,16779,16780],{},"Next-Generation 2D Barcodes as the future of retail connectivity",[15,16782,16783,16784,16787],{},"The move from traditional barcodes to ",[52,16785,16786],{},"next-generation 2D barcodes"," powered by GS1 standards was a major highlight. These advanced barcodes enable retailers to embed rich, dynamic data directly into product labels, transforming every item into a source of real-time, actionable insights.",[15,16789,16790],{},"Key benefits include:",[2061,16792,16793,16799,16805],{},[49,16794,16795,16798],{},[52,16796,16797],{},"Dual compatibility"," with POS systems and smartphones, allowing seamless use at checkout and post-purchase engagement.",[49,16800,16801,16802,16804],{},"Support for ",[52,16803,5187],{},", offering transparency on product origin, materials, and recyclability.",[49,16806,16807],{},"Enhanced shopper engagement by providing instant access to personalized content, product details, and promotions.",[15,16809,16810],{},"This technology was framed as a pivotal tool for retailers preparing to navigate global regulatory changes while also enhancing customer satisfaction and operational efficiency.",[25,16812,16814],{"id":16813},"omnichannel-retail-and-seamless-experiences",[52,16815,16816],{},"Omnichannel retail and seamless experiences",[15,16818,16819,16820,319],{},"Omnichannel strategies remain a priority, with a renewed focus on creating ",[52,16821,16822],{},"frictionless customer journeys",[15,16824,16825],{},"Retailers are leveraging technology to integrate retail stores with digital channels, ensuring a seamless transition between online browsing, in-store experiences, and delivery options.",[15,16827,16828],{},"One standout innovation was the use of smart in-store technologies like interactive displays and AI-driven recommendation engines, which personalize the shopping experience in real time.",[87,16830,16831],{},[753,16832,16833,16835],{},[756,16834],{},[90,16836],{"alt":16816,"height":16837,"src":16838,"width":608},470,"\u002Fimages\u002F2024\u002F12\u002FOmnichannel-retail-and-seamless-experiences.png",[25,16840,16842],{"id":16841},"customer-satisfaction-and-experience","Customer satisfaction and experience",[15,16844,16845],{},"In the retail industry, customer satisfaction and experience are paramount. Retail technology plays a crucial role in enhancing these aspects by offering personalized experiences, streamlining checkout processes, and providing convenient payment methods.",[15,16847,16848],{},"A recent study revealed that 56% of customers expect all retail offers to be personalized. By leveraging customer data and advanced analytics, retailers can create unique customer profiles and power recommendation engines, potentially increasing revenue by up to 40%.",[15,16850,16851],{},"Additionally, artificial intelligence and machine learning enable retailers to analyze customer feedback in real-time, allowing for continuous improvement of customer experiences.",[15,16853,16854],{},"By prioritizing customer satisfaction through innovative retail technology, businesses can foster customer loyalty and drive long-term success.",[87,16856,16857],{},[753,16858,16859,16861],{},[756,16860],{},[90,16862],{"alt":16842,"height":16837,"src":16863,"width":608},"\u002Fimages\u002F2024\u002F12\u002FCustomer-satisfaction-and-experience.png",[25,16865,16867],{"id":16866},"inventory-management-and-supply-chain","Inventory management and supply chain",[15,16869,16870],{},"Effective inventory management and supply chain operations are critical to the success of any retail business.",[15,16872,16873],{},"Retail technology offers powerful tools to optimize these components, ensuring that retailers can meet customer demand efficiently.",[15,16875,16876],{},"Technologies such as RFID and QR codes enable precise tracking of inventory levels, reducing the risk of theft and stockouts.",[15,16878,16879],{},"Furthermore, data analytics and machine learning can predict demand patterns, allowing retailers to optimize inventory levels and reduce waste.",[15,16881,16882],{},"According to a study, AI-driven demand forecasting can reduce supply chain errors by 20-50% and minimize lost sales by 65%. By harnessing these advanced technologies, retailers can enhance their supply chain resilience and operational efficiency.",[25,16884,16886],{"id":16885},"payment-methods-and-security","Payment methods and security",[15,16888,16889],{},"In today’s digital age, offering secure and convenient payment methods is essential for retail businesses.",[15,16891,16892],{},"Retail technology provides a range of solutions to meet these needs, from contactless payments to digital payment services. A study found that 84% of consumers are concerned about identity theft, highlighting the importance of secure payment options.",[15,16894,16895],{},"Retailers can utilize digital payment gateways like Stripe and PayPal to ensure secure transactions. Additionally, blockchain technology offers a robust solution for securing transactions and preventing fraud.",[15,16897,16898],{},"By adopting these advanced payment technologies, retailers can build trust with their customers and provide a seamless shopping experience.",[25,16900,16902],{"id":16901},"data-driven-retail-the-power-of-analytics",[52,16903,16904],{},"Data-driven retail: The power of analytics",[15,16906,16907],{},"The emphasis on data-driven decision-making was stronger than ever. Retailers showcased how they are using advanced analytics platforms to extract meaningful insights from customer behavior, supply chain operations, and sales trends.",[15,16909,16910],{},"These insights are driving more agile decision-making, allowing retailers to respond to market changes faster and more effectively.",[25,16912,16914],{"id":16913},"future-of-the-retail-industry","Future of the retail industry",[15,16916,16917],{},"The future of the retail industry is both exciting and rapidly evolving, with retail technology at the forefront of this transformation.",[15,16919,16920],{},"To stay relevant, brands must balance innovation with practicality, continuously modernizing their operations. Technologies like augmented reality (AR) are becoming mainstream, offering new ways to enhance customer experiences.",[15,16922,16923],{},"Emerging innovations such as voice commerce, generative AI, and sentiment analysis are set to revolutionize customer engagement and review management strategies. The future of retail will be defined by the brands that can effectively harness these technologies to create seamless, efficient, and personalized customer experiences.",[15,16925,16926],{},"As the industry continues to evolve, the integration of cutting-edge retail technology will be crucial for driving growth and maintaining a competitive edge.",[25,16928,16930],{"id":16929},"key-takeaways-for-retailers",[52,16931,16932],{},"Key takeaways for retailers",[15,16934,16935],{},"Tech for Retail 2024 made it clear that the retail industry is at a pivotal moment. The integration of advanced technologies like AI, AR, and next-generation barcodes is no longer optional—it’s essential for brands that want to stay competitive.",[15,16937,16938],{},"Moreover, aligning with sustainability goals and global regulations such as the Digital Product Passport is becoming a key differentiator for retailers looking to build trust with modern consumers.",[15,16940,16941],{},"As these trends continue to unfold, the challenge for retailers will be to adopt these technologies in a way that enhances both customer experience and operational efficiency.",[15,16943,16944],{},"Collaboration with technology providers, such as Digital Link, will be crucial for navigating this complex and exciting transformation.",[87,16946,16947],{},[753,16948,16949,16951],{},[756,16950],{},[90,16952],{"alt":16932,"height":16837,"src":16953,"width":608},"\u002Fimages\u002F2024\u002F12\u002FKey-takeaways-for-retailers.png",[15,16955,16956,16960],{},[187,16957,16654],{"href":16958,"rel":16959,"target":317},"https:\u002F\u002Fwww.techforretail.com\u002Fen\u002F",[315,316]," wasn’t just an event—it was a glimpse into the future of retail, where innovation, sustainability, and customer-centricity converge to shape the industry’s next chapter.",[15,16962,16963],{},"We’re proud to have been part of this incredible event and look forward to continuing our work in transforming the retail industry with cutting-edge technology like GS1-powered 2D barcodes.",[15,16965,16966],{},"Together, we can build smarter, more connected, and more sustainable retail ecosystems.",{"title":321,"searchDepth":322,"depth":322,"links":16968},[16969,16970,16971,16972,16973,16974,16975,16976,16977,16978,16979,16980],{"id":16678,"depth":325,"text":16679},{"id":16691,"depth":325,"text":16694},{"id":16732,"depth":325,"text":16735},{"id":16747,"depth":325,"text":16750},{"id":16777,"depth":325,"text":16780},{"id":16813,"depth":325,"text":16816},{"id":16841,"depth":325,"text":16842},{"id":16866,"depth":325,"text":16867},{"id":16885,"depth":325,"text":16886},{"id":16901,"depth":325,"text":16904},{"id":16913,"depth":325,"text":16914},{"id":16929,"depth":325,"text":16932},"Tech for Retail 2024 unveiled innovations like AI, AR, and 2D barcodes, driving sustainability and redefining customer experiences in retail.","Tech for Retail 2024: The Digital Link trend report from the field",{},"\u002Fimages\u002F2024\u002F12\u002Ftech-for-retail.png","\u002Fnews\u002Ftech-for-retail-paris","2024-12-04T10:46:48+01:00",{"title":16644,"description":16981},"\u002Fnews\u002Ftech-for-retail-paris\u002F","news\u002Ftech-for-retail-paris","2024-12-04T12:41:06+01:00","N_O__jqLhItcEZFAvABn0yRlSvrTAFikv7p9tlBujms",{"id":16993,"title":16994,"author":7,"body":16995,"category":7,"description":17204,"extension":348,"heading":17205,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":17206,"navigation":351,"ogImage":17207,"path":17208,"publishedAt":17209,"sections":7,"seo":17210,"sourcePath":17211,"stem":17212,"updatedAt":17213,"videos":7,"__hash__":17214},"pages\u002Fnews\u002Fgs1-australia-ngtag-event.md","GS1 Australia NGTAG event: Traceability with 2D barcodes",{"type":9,"value":16996,"toc":17196},[16997],[12,16998,16999,17012,17015,17019,17022,17025,17035,17039,17106,17115,17119,17122,17136,17139,17148,17152,17158,17161,17170,17174,17184,17186],{},[15,17000,2678,17001,17004,17005,17007,17008,17011],{},[52,17002,17003],{},"GS1 Australia NGTAG (National GS1 Traceability Advisory Group) event"," “2D Barcodes make traceability a beepin’ breeze” was a landmark gathering, showcasing the future of retail and supply chain transparency through the power of ",[187,17006,8255],{"href":8254},". Held at the ",[52,17009,17010],{},"GS1 Australia Knowledge and Event Centre",", this premier event brought together industry leaders, retailers, and innovators to explore the transformative potential of cutting-edge GS1 standards.",[15,17013,17014],{},"Obviously, the Digital Link team was there!",[25,17016,17018],{"id":17017},"event-overview","Event overview",[15,17020,17021],{},"The event provided a platform for professionals to connect, learn, and share insights on the latest trends and technologies in retail and supply chains. Featuring keynote speeches, breakout sessions, and hands-on workshops, the event was designed to foster collaboration and deliver actionable takeaways for businesses seeking to drive innovation and growth.",[15,17023,17024],{},"As Australian companies increasingly transition to 2D barcodes, this event underscored the critical role GS1 standards play in ensuring global interoperability, building trust, and enhancing consumer experiences.",[87,17026,17027],{},[753,17028,17029,17031],{},[756,17030],{},[90,17032],{"alt":17033,"height":16728,"src":17034,"width":608},"A GS1 love story","\u002Fimages\u002F2024\u002F11\u002FA-GS1-love-story.png",[25,17036,17038],{"id":17037},"key-themes-from-the-breakout-area","Key themes from the breakout area",[46,17040,17041,17069,17088],{},[49,17042,17043,17046,17048,17049],{},[52,17044,17045],{},"Adoption drivers",[564,17047],{},"During the event, discussions centered around the forces driving the adoption of 2D barcodes. These included:\n",[2061,17050,17051,17057,17063],{},[49,17052,17053,17056],{},[52,17054,17055],{},"Early adopters"," embracing new technologies to stay ahead in competitive markets.",[49,17058,17059,17062],{},[52,17060,17061],{},"Retail chains"," spearheading innovations to enhance shopper experiences.",[49,17064,17065,17068],{},[52,17066,17067],{},"Regulators"," advocating for standards that support transparency and interoperability.",[49,17070,17071,17074,17076,17077],{},[52,17072,17073],{},"Building trust through standards",[564,17075],{},"Speakers emphasized the importance of trust, underpinned by universally recognized GS1 standards. Trust is fostered through:\n",[2061,17078,17079,17082,17085],{},[49,17080,17081],{},"Interoperability between human-readable and machine-readable data.",[49,17083,17084],{},"Standardized identifiers ensuring consistent data accuracy.",[49,17086,17087],{},"Linked data leveraging decentralized registries for seamless verification.",[49,17089,17090,17093,17095,17096,1368,17099,1766,17102,17105],{},[52,17091,17092],{},"Real-world use cases",[564,17094],{},"The event spotlighted success stories from brands like ",[52,17097,17098],{},"MECCA",[52,17100,17101],{},"Woolworths Group",[52,17103,17104],{},"Corteva Agriscience",", demonstrating how next-generation QR codes empower businesses to enhance product traceability and sustainability.",[87,17107,17108],{},[753,17109,17110,17112],{},[756,17111],{},[90,17113],{"alt":17038,"height":16728,"src":17114,"width":608},"\u002Fimages\u002F2024\u002F11\u002FKey-themes-from-the-breakout-area.png",[25,17116,17118],{"id":17117},"keynote-speakers","Keynote speakers",[15,17120,17121],{},"The event featured a range of keynote speakers, including:",[2061,17123,17124,17127,17130,17133],{},[49,17125,17126],{},"Caroline Barrett – Director of Primary Industries, GS1 Australia",[49,17128,17129],{},"Brett Hyland – National Association of Testing Authorities (NATA)",[49,17131,17132],{},"Shalini Valecha – Australian Food & Grocery Council, NGTAG Co-Chair",[49,17134,17135],{},"David Wheeler – Australasian Certification Authority for Reinforcing and Structural Steels (ACRS)",[15,17137,17138],{},"They shared their expertise and insights on the latest trends and innovations in the field, providing attendees with valuable knowledge and takeaways to apply in their own businesses. Their diverse backgrounds and extensive experience ensured a rich and informative experience for all participants.",[87,17140,17141],{},[753,17142,17143,17145],{},[756,17144],{},[90,17146],{"alt":17118,"height":16837,"src":17147,"width":608},"\u002Fimages\u002F2024\u002F11\u002FKeynote-speakers.png",[25,17149,17151],{"id":17150},"why-2d-barcodes-are-the-future","Why 2D Barcodes are the future",[15,17153,17154,17155,17157],{},"The shift from traditional 1D barcodes to ",[52,17156,8255],{}," represents a significant step forward. These next-generation barcodes carry far more information, enabling businesses to embed details such as expiration dates, nutritional values, and traceability data directly into their products.",[15,17159,17160],{},"This transition aligns perfectly with growing consumer demand for transparency and sustainability, while also setting a new standard for efficiency in retail and supply chains.",[87,17162,17163],{},[753,17164,17165,17167],{},[756,17166],{},[90,17168],{"alt":17151,"height":16837,"src":17169,"width":608},"\u002Fimages\u002F2024\u002F11\u002FWhy-2D-Barcodes-are-the-future.png",[25,17171,17173],{"id":17172},"gratitude-to-speakers-and-organizers","Gratitude to speakers and organizers",[15,17175,17176,17177,1660,17180,17183],{},"Hats off to the event organizers, including ",[52,17178,17179],{},"Caterina Slade",[52,17181,17182],{},"Terry Papadis",", whose meticulous planning ensured a seamless experience for all attendees. Their efforts have set the stage for ongoing collaboration and innovation.",[25,17185,6340],{"id":6339},[15,17187,17188,17189,17195],{},"As we reflect on the success of the ",[52,17190,17191,17194],{},[187,17192,14890],{"href":14888,"rel":17193,"target":317},[315,316]," NGTAG event",", it’s clear that 2D barcodes are not just an innovation but a necessity for businesses aiming to thrive in an ever-evolving market. Digital Link remains committed to supporting these advancements, helping companies unlock new opportunities through compliance and transparency, also in the APAC area.",{"title":321,"searchDepth":322,"depth":322,"links":17197},[17198,17199,17200,17201,17202,17203],{"id":17017,"depth":325,"text":17018},{"id":17037,"depth":325,"text":17038},{"id":17117,"depth":325,"text":17118},{"id":17150,"depth":325,"text":17151},{"id":17172,"depth":325,"text":17173},{"id":6339,"depth":325,"text":6340},"GS1 Australia NGTAG event showcases 2D barcodes transforming traceability, building trust and innovation in retail and global supply chains.","GS1 Australia NGTAG event: Making traceability a breeze with 2D barcodes",{},"\u002Fimages\u002F2024\u002F11\u002FGS1-Australia-NGTAG-event_-Making-traceability-a-breeze-with-2D-barcodes.png","\u002Fnews\u002Fgs1-australia-ngtag-event","2024-11-29T12:22:17+01:00",{"title":16994,"description":17204},"\u002Fnews\u002Fgs1-australia-ngtag-event\u002F","news\u002Fgs1-australia-ngtag-event","2024-11-29T12:22:19+01:00","3pQeULpSU13Pb7XJy-ejgCqtNp4_aGHK3pYmhIvKNrI",{"id":17216,"title":17217,"author":7,"body":17218,"category":7,"description":17689,"extension":348,"heading":17690,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":17691,"navigation":351,"ogImage":17692,"path":17693,"publishedAt":17694,"sections":7,"seo":17695,"sourcePath":17696,"stem":17697,"updatedAt":17698,"videos":7,"__hash__":17699},"pages\u002Fnews\u002Ffirst-gs1-qr-code-in-mexico.md","First GS1 QR code in Mexico: Digital Link innovates retail",{"type":9,"value":17219,"toc":17675},[17220],[12,17221,17222,17226,17243,17247,17271,17275,17301,17305,17330,17334,17337,17383,17392,17396,17420,17424,17458,17462,17508,17512,17548,17552,17581,17585,17613,17622,17626,17650],{},[25,17223,17225],{"id":17224},"introduction-redefining-retail-transparency-and-traceability","Introduction: Redefining retail transparency and traceability",[15,17227,17228,17229,17231,17232,17235,17236,17239,17240,17242],{},"Digital Link Connexum has made history by enabling the world’s first sales receipt using ",[52,17230,10475],{},". This groundbreaking event took place during the “Fábrica de Negocio: Cadena de Suministro 2024” in Mexico City, making it the ",[52,17233,17234],{},"first GS1 QR code in Mexico",". By incorporating advanced ",[52,17237,17238],{},"barcode technology",", Digital Link Connexum, in collaboration with industry leaders, is transforming how businesses use ",[52,17241,1367],{}," to improve transparency, traceability, and consumer engagement.",[25,17244,17246],{"id":17245},"first-gs1-qr-code-used-in-mexicos-retail","First GS1 QR code used in Mexico’s retail",[15,17248,17249,17250,17252,17253,17256,17257,17260,17261,17263,17264,17267,17268,319],{},"The live demonstration showcased the creation of the first-ever sales receipt generated using ",[52,17251,10475],{}," on product packaging in Mexico, marking a significant moment for the retail industry. By incorporating detailed ",[52,17254,17255],{},"alphanumeric data",", including product details and ",[52,17258,17259],{},"barcode numbers",", this achievement showed how the ",[52,17262,1760],{}," can evolve in real time. This live session also introduced the potential for ",[52,17265,17266],{},"two-dimensional barcodes"," to be used across ",[52,17269,17270],{},"different countries",[25,17272,17274],{"id":17273},"how-qr-codes-are-transforming-supply-chains","How QR codes are transforming supply chains",[15,17276,17277,17278,17280,17281,17283,17284,17286,17287,1766,17289,17292,17293,17296,17297,17300],{},"The introduction of ",[52,17279,10475],{}," offers brands a powerful tool for improving ",[52,17282,13818],{},". These advanced ",[52,17285,1367],{}," can include vital information, such as product origin, ",[52,17288,6571],{},[52,17290,17291],{},"product identity",", and support the requirements for ",[52,17294,17295],{},"Digital Product Passports (DPP)",". With these tools, businesses can enhance ",[52,17298,17299],{},"traceability in retail",", allowing them to offer consumers complete transparency about the products they purchase.",[25,17302,17304],{"id":17303},"how-gs1-qr-codes-are-transforming-the-retail-landscape","How GS1 QR codes are transforming the retail landscape",[15,17306,17307,17308,1368,17310,17312,17313,17315,17316,17318,17319,17321,17322,17324,17325,17327,17328,16306],{},"Compared to traditional ",[52,17309,10848],{},[52,17311,10475],{}," enable brands and manufacturers to take ",[52,17314,13570],{}," to the next level. By embedding comprehensive ",[52,17317,7555],{}," into each ",[52,17320,11420],{},", companies are improving ",[52,17323,17299],{}," and providing real-time insights about their products. This innovation in ",[52,17326,8408],{}," allows businesses to better interact with their consumers, making product tracking, compliance, and ",[52,17329,13818],{},[25,17331,17333],{"id":17332},"partners-leading-the-way-in-qr-code-technology","Partners leading the way in QR code technology",[15,17335,17336],{},"This successful project would not have been possible without key industry partners:",[2061,17338,17339,17348,17367],{},[49,17340,17341,17343,17344,17347],{},[52,17342,13393],{},": Delivered high-precision printing solutions that encoded ",[52,17345,17346],{},"UPC barcode"," and GS1 QR code details onto the products, ensuring accurate identification.",[49,17349,17350,17352,17353,17355,17356,17358,17359,17362,17363,17366],{},[52,17351,13396],{},": Provided cutting-edge devices capable of reading ",[52,17354,17266],{},", such as ",[52,17357,10475],{},", ensuring the ",[52,17360,17361],{},"codes"," could be accurately scanned at the ",[52,17364,17365],{},"point"," of sale.",[49,17368,17369,17371,17372,17375,17376,17378,17379,17382],{},[52,17370,13390],{},": Developed ",[52,17373,17374],{},"software"," that interpreted the ",[52,17377,1367],{},", preventing errors by automatically recognizing expired items and offering dynamic updates, such as ",[52,17380,17381],{},"customer"," discounts for near-expiration products.",[87,17384,17385],{},[753,17386,17387,17389],{},[756,17388],{},[90,17390],{"alt":17333,"height":16728,"src":17391,"width":608},"\u002Fimages\u002F2024\u002F10\u002FPartners-leading-the-way-in-QR-code-technology.png",[25,17393,17395],{"id":17394},"enhancing-traceability-and-transparency-with-qr-codes","Enhancing traceability and transparency with QR codes",[15,17397,17398,17399,17401,17402,17404,17405,17407,17408,17410,17411,7044,17414,17416,17417,17419],{},"The successful use of ",[52,17400,10475],{}," in Mexico highlights their ability to improve ",[52,17403,17299],{},". This achievement also emphasizes the role of ",[52,17406,17295],{},", a rising trend in ",[52,17409,13570],{},". By incorporating ",[52,17412,17413],{},"DPP",[52,17415,10475],{},", businesses can provide essential product details, meeting the growing demand for ",[52,17418,13818],{}," across various industries.",[25,17421,17423],{"id":17422},"expanding-gs1-qr-codes-to-different-industries-and-countries","Expanding GS1 QR codes to different industries and countries",[15,17425,17426,17427,17429,17430,1660,17433,17435,17436,17438,17439,17441,17442,17444,17445,17447,17448,7044,17451,17454,17455,17457],{},"The pilot program also showcased how ",[52,17428,10475],{}," can be applied across various industries. Renowned brands like ",[52,17431,17432],{},"Charro Brewing Company",[52,17434,13610],{}," are now using ",[52,17437,10475],{}," to improve their supply chain logistics and ",[52,17440,17291],{}," processes. These ",[52,17443,1490],{}," are leveraging the flexibility of these ",[52,17446,17361],{}," to address the challenges posed by ",[52,17449,17450],{},"geographic regions",[52,17452,17453],{},"different product"," regulations and specifications, while remaining compliant with ",[52,17456,6571],{}," standards.",[25,17459,17461],{"id":17460},"product-packaging-innovation-digital-product-passports-and-gs1-qr-codes","Product packaging innovation: Digital Product Passports and GS1 QR codes",[15,17463,17464,17465,17467,17468,17470,17471,17473,17474,17476,17477,17480,17481,17483,17484,17487,17488,17490,17491,17493,17494,17496,17497,2607,17500,17503,17504,17507],{},"The integration of ",[52,17466,10475],{}," allows ",[52,17469,6870],{}," to expand their use of ",[52,17472,5187],{},". These ",[52,17475,17361],{}," support ",[52,17478,17479],{},"restricted circulation numbers",", ensuring that products from ",[52,17482,17270],{}," can be identified through specific ",[52,17485,17486],{},"barcode prefixes",". With this new system, ",[52,17489,1490],{}," can use ",[52,17492,10475],{}," to provide ",[52,17495,1656],{}," with dynamic product details that can be tailored to ",[52,17498,17499],{},"location",[52,17501,17502],{},"geographic region",", offering greater ",[52,17505,17506],{},"value"," and transparency.",[25,17509,17511],{"id":17510},"dynamic-product-data-and-customer-interaction","Dynamic product data and customer interaction",[15,17513,17514,17515,17517,17518,17493,17521,17523,17524,17526,17527,17529,17530,17532,17533,11708,17535,17538,17539,1368,17542,17544,17545,17547],{},"One of the most exciting benefits of using ",[52,17516,10475],{}," is the ability for ",[52,17519,17520],{},"businesses",[52,17522,1656],{}," with real-time updates. These ",[52,17525,17361],{}," allow for dynamic interactions, such as delivering personalized offers, ensuring product compliance, and offering ",[52,17528,1656],{}," immediate access to essential ",[52,17531,7555],{},". By scanning the ",[52,17534,1367],{},[52,17536,17537],{},"phone"," or professional ",[52,17540,17541],{},"scanner",[52,17543,1500],{}," can instantly access key product details, including origin, sustainability certifications, and ",[52,17546,17381],{}," reviews.",[25,17549,17551],{"id":17550},"compliance-with-international-barcode-standards","Compliance with international barcode standards",[15,17553,2678,17554,17556,17557,17560,17561,17563,17564,17566,17567,17570,17571,17573,17574,2607,17576,17578,17579,319],{},[52,17555,10475],{}," also meet international ",[52,17558,17559],{},"barcode"," standards, ensuring that ",[52,17562,17520],{}," comply with regulations across ",[52,17565,17270],{},". This ensures that each product can be accurately tracked and traced through every stage of its lifecycle. ",[52,17568,17569],{},"Companies"," can now issue ",[52,17572,17479],{}," to distinguish products by ",[52,17575,6571],{},[52,17577,17502],{},", ensuring seamless management of products across ",[52,17580,17270],{},[25,17582,17584],{"id":17583},"future-use-of-qr-codes-in-product-packaging","Future use of QR codes in product packaging",[15,17586,1703,17587,17589,17590,1424,17592,17594,17595,17598,17599,17601,17602,1761,17604,17606,17607,17609,17610,17612],{},[52,17588,6870],{}," around the world continue to innovate, the use of ",[52,17591,10475],{},[52,17593,8408],{}," is expected to increase. ",[52,17596,17597],{},"Manufacturers"," are already exploring how these ",[52,17600,17361],{}," can be used to mark product origins, improve logistics, and manage ",[52,17603,17486],{},[52,17605,10475],{}," offer ",[52,17608,17520],{}," a scalable solution for handling the ",[52,17611,1760],{}," challenges of tomorrow.",[87,17614,17615],{},[753,17616,17617,17619],{},[756,17618],{},[90,17620],{"alt":17584,"height":16728,"src":17621,"width":608},"\u002Fimages\u002F2024\u002F10\u002FFuture-use-of-QR-codes-in-product-packaging.png",[25,17623,17625],{"id":17624},"conclusion-setting-a-new-standard-in-retail-and-logistics","Conclusion: Setting a new standard in retail and logistics",[15,17627,17628,17629,17631,17632,17634,17635,17637,17638,17640,17641,17643,17644,17646,17647,17649],{},"The successful completion of the world’s first retail transaction using ",[52,17630,10475],{}," in Mexico marks a pivotal moment in the evolution of retail and ",[52,17633,1760],{}," management. As more ",[52,17636,6870],{}," embrace this technology, ",[52,17639,10475],{}," are set to revolutionize how ",[52,17642,17520],{}," interact with their ",[52,17645,1656],{},", manage their ",[52,17648,13875],{},", and provide product transparency.",[15,17651,17652,17653,17656,17657,17659,17660,17662,17663,17665,17666,1660,17668,17670,17671,17674],{},"By partnering with ",[52,17654,17655],{},"industry"," leaders, Digital Link Connexum has demonstrated the limitless potential of ",[52,17658,10475],{}," for improving product identification, ",[52,17661,10756],{},", and compliance across ",[52,17664,17270],{},". This innovation marks the beginning of a new era for retail, where ",[52,17667,17266],{},[52,17669,5187],{}," will play a ",[52,17672,17673],{},"crucial"," role in shaping the future of product management.",{"title":321,"searchDepth":322,"depth":322,"links":17676},[17677,17678,17679,17680,17681,17682,17683,17684,17685,17686,17687,17688],{"id":17224,"depth":325,"text":17225},{"id":17245,"depth":325,"text":17246},{"id":17273,"depth":325,"text":17274},{"id":17303,"depth":325,"text":17304},{"id":17332,"depth":325,"text":17333},{"id":17394,"depth":325,"text":17395},{"id":17422,"depth":325,"text":17423},{"id":17460,"depth":325,"text":17461},{"id":17510,"depth":325,"text":17511},{"id":17550,"depth":325,"text":17551},{"id":17583,"depth":325,"text":17584},{"id":17624,"depth":325,"text":17625},"First GS1 QR code in Mexico enhances retail innovation and supply chain transparency with real-time traceability and Digital Product Passports.","Mexico debuts first GS1 QR code: Revolutionizing retail innovation",{},"\u002Fimages\u002F2024\u002F10\u002Ffirst-gs1-qr-code-in-mexico.png","\u002Fnews\u002Ffirst-gs1-qr-code-in-mexico","2024-10-28T13:26:58+01:00",{"title":17217,"description":17689},"\u002Fnews\u002Ffirst-gs1-qr-code-in-mexico\u002F","news\u002Ffirst-gs1-qr-code-in-mexico","2024-11-27T16:24:01+01:00","l8lM9uN8tvVZJHQnHtzJ-Zk3U9q60Hb96_nvXw3Btps",{"id":17701,"title":17702,"author":7,"body":17703,"category":7,"description":18394,"extension":348,"heading":18395,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":18396,"navigation":351,"ogImage":18397,"path":18398,"publishedAt":18399,"sections":7,"seo":18400,"sourcePath":7624,"stem":18401,"updatedAt":18402,"videos":7,"__hash__":18403},"pages\u002Fnews\u002Fcircular-economy.md","Circular economy: Key concepts, benefits, and applications",{"type":9,"value":17704,"toc":18368},[17705],[12,17706,17707,17733,17740,17744,17749,17753,17762,17766,17778,17782,17793,17797,17815,17825,17829,17832,17843,17858,17873,17884,17890,17897,17901,17922,17925,17929,17972,17979,17986,17990,17993,17996,18002,18005,18018,18021,18037,18041,18053,18105,18112,18116,18119,18122,18130,18134,18141,18147,18153,18163,18173,18181,18187,18191,18200,18239,18245,18249,18252,18272,18278,18282,18285,18289,18292,18296,18299,18319,18322,18342,18348,18350,18355,18365],{},[15,17708,2678,17709,17711,17712,17715,17716,17719,17720,17722,17723,1660,17728,17732],{},[52,17710,7625],{}," is gaining traction as a sustainable model for economic growth that prioritizes the efficient use of ",[52,17713,17714],{},"natural resources",", minimizes waste, and regenerates natural systems. Unlike the traditional ",[52,17717,17718],{},"linear economy","—where resources are extracted, used, and discarded—the circular economy aims to create closed-loop systems that reduce ",[52,17721,13445],{}," and promote long-term sustainability. Technologies like ",[52,17724,17725],{},[187,17726,10475],{"href":17727},"\u002Fproduct\u002Fgs1-qr-codes\u002F",[52,17729,17730],{},[187,17731,190],{"href":189}," are playing an essential role in this transition by enabling better traceability and more efficient management of products across their lifecycle. These tools help extend product usage and minimize waste by allowing consumers and businesses to access essential product information, such as recycling guidelines or sourcing details, directly through a QR code scan.",[15,17734,17735,17736,17739],{},"This article will explore the core concepts, principles, and aims of the circular economy, including ",[52,17737,17738],{},"circular business models"," and practical examples of its application across various industries.",[25,17741,17743],{"id":17742},"what-are-the-four-main-concepts-of-circular-economy","What are the four main concepts of circular economy?",[15,17745,2678,17746,17748],{},[52,17747,7625],{}," is based on four fundamental concepts:",[79,17750,17752],{"id":17751},"design-out-waste-and-pollution","Design out waste and pollution",[15,17754,17755,17756,17759,17760,319],{},"The first principle of the circular economy is to design products and systems in a way that reduces waste and pollution from the outset, incorporating effective ",[52,17757,17758],{},"waste management"," practices. This involves using materials that are either biodegradable or can be easily reused and ensuring that production processes are optimized for minimal ",[52,17761,13445],{},[79,17763,17765],{"id":17764},"keep-products-and-materials-in-use","Keep products and materials in use",[15,17767,17768,17769,17771,17772,17775,17776,319],{},"This concept emphasizes the importance of extending the ",[52,17770,8177],{}," of products and materials through reuse, repair, remanufacturing, and recycling. By maintaining the value of products and materials for as long as possible, we can reduce the need for ",[52,17773,17774],{},"primary material consumption"," and lessen the strain on ",[52,17777,17714],{},[79,17779,17781],{"id":17780},"regenerate-natural-systems","Regenerate natural systems",[15,17783,17784,17785,17788,17789,17792],{},"A truly circular economy goes beyond reducing negative impacts; it aims to have a positive effect on the environment by restoring and regenerating ",[52,17786,17787],{},"natural systems",". This can involve using agricultural practices that enhance soil health, increase biodiversity, and ensure that ",[52,17790,17791],{},"industrial systems"," support, rather than deplete, the natural environment.",[79,17794,17796],{"id":17795},"use-renewable-energy","Use renewable energy",[15,17798,17799,17800,17803,17804,17807,17808,17811,17812,319],{},"To support ",[52,17801,17802],{},"circular economy initiatives",", it is crucial to shift from fossil fuels to ",[52,17805,17806],{},"renewable energy"," sources. This reduces ",[52,17809,17810],{},"carbon dioxide emissions"," and supports the regeneration of natural systems by decreasing the reliance on ",[52,17813,17814],{},"finite resources",[15,17816,17817,17818,17821,17822,319],{},"In summary, these four key concepts are the foundation of the circular economy, helping businesses and societies reduce waste, enhance ",[52,17819,17820],{},"resource efficiency",", and support ",[52,17823,17824],{},"sustainable development",[25,17826,17828],{"id":17827},"what-is-circular-economy-examples-and-applications","What is circular economy? Examples and applications",[15,17830,17831],{},"The circular economy is implemented across various sectors and industries. Here are some examples:",[15,17833,17834,17835,17838,17839,17842],{},"1. ",[52,17836,17837],{},"Fashion industry:"," Companies like Patagonia and Stella McCartney are leading the way by using recycled materials and designing products for durability and recyclability. Clothing take-back programs and the use of ",[52,17840,17841],{},"organic, biodegradable materials"," are becoming more common.",[15,17844,17845,17846,17849,17850,17853,17854,17857],{},"2. ",[52,17847,17848],{},"Technology sector:"," Electronics manufacturers are adopting modular designs that make it easier to repair and upgrade devices, thereby extending their life span and reducing ",[52,17851,17852],{},"e-waste",". Dell, for instance, uses recycled plastics in its products and has a ",[52,17855,17856],{},"take-back program"," for old devices.",[15,17859,17860,17861,17864,17865,17868,17869,17872],{},"3. ",[52,17862,17863],{},"Food and agriculture:"," Initiatives such as composting ",[52,17866,17867],{},"organic waste"," and using ",[52,17870,17871],{},"regenerative agricultural practices"," help regenerate soil health and reduce food waste. Supermarkets and restaurants collaborate with food banks to redirect surplus food, minimizing waste.",[15,17874,17875,17876,17879,17880,17883],{},"4. ",[52,17877,17878],{},"Construction and building:"," The construction industry is incorporating ",[52,17881,17882],{},"circular economy principles"," by using recycled building materials, designing modular buildings that can be disassembled and reused, and implementing energy-efficient designs.",[15,17885,17886,17887,17889],{},"As a result, these examples demonstrate how ",[52,17888,17738],{}," can be successfully integrated into diverse sectors, leading to reduced waste and promoting more efficient use of resources.",[87,17891,17892],{},[90,17893],{"alt":17894,"height":16728,"src":17895,"title":17896,"width":608},"What is circular economy","\u002Fimages\u002F2024\u002F10\u002FWhat-is-circular-economy.webp","Circular economy: Key concepts, benefits, and real-world applications 1",[25,17898,17900],{"id":17899},"what-is-the-aim-of-circular-economy","What is the aim of circular economy?",[15,17902,17903,17904,17906,17907,17910,17911,17913,17914,17917,17918,17921],{},"The primary aim of the ",[52,17905,7625],{}," is to decouple ",[52,17908,17909],{},"economic growth"," from the consumption of ",[52,17912,17814],{},". This is achieved by creating a system where products and materials are kept in use for as long as possible, waste and pollution are minimized, and natural systems are regenerated. The ",[52,17915,17916],{},"circular economy approach"," integrates ",[52,17919,17920],{},"sustainable practices"," at every stage of the product lifecycle, from design to end-of-life processes.",[15,17923,17924],{},"In summary, the circular economy seeks to create a sustainable model of economic development that supports both the environment and human well-being.",[79,17926,17928],{"id":17927},"key-goals-of-circular-economy","Key goals of circular economy:",[2061,17930,17931,17940,17948,17957],{},[49,17932,17933,17936,17937,17939],{},[52,17934,17935],{},"Reduce waste:"," By designing products and systems that prevent waste from being generated in the first place. Effective ",[52,17938,17758],{}," practices help divert materials from landfills and promote recycling and reuse.",[49,17941,17942,17945,17946,319],{},[52,17943,17944],{},"Promote resource efficiency:"," Ensuring that resources are used more efficiently throughout their entire ",[52,17947,8177],{},[49,17949,17950,17953,17954,17956],{},[52,17951,17952],{},"Regenerate natural systems:"," Supporting the restoration of natural systems and biodiversity through ",[52,17955,17824],{}," practices.",[49,17958,17959,17962,17963,1660,17966,17969,17970,319],{},[52,17960,17961],{},"Foster economic growth:"," Encouraging ",[52,17964,17965],{},"new business models",[52,17967,17968],{},"economic activities"," that are aligned with ",[52,17971,17882],{},[15,17973,17974,17975,17978],{},"As a result, these goals align with creating a more ",[52,17976,17977],{},"sustainable economy"," that minimizes environmental impact and maximizes the value of materials and products.",[87,17980,17981],{},[90,17982],{"alt":17983,"height":16728,"src":17984,"title":17985,"width":608},"Key goals of circular economy","\u002Fimages\u002F2024\u002F10\u002FKey-goals-of-circular-economy.webp","Circular economy: Key concepts, benefits, and real-world applications 2",[25,17987,17989],{"id":17988},"what-are-the-three-principles-of-circular-economy","What are the three principles of circular economy?",[15,17991,17992],{},"The circular economy approach is built on three core principles: designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.",[79,17994,17752],{"id":17995},"design-out-waste-and-pollution-1",[15,17997,17998,17999,18001],{},"Products and processes are designed to minimize waste and avoid pollution. This involves rethinking product design, material selection, and production processes to ensure they have minimal environmental impact. The ",[52,18000,17916],{}," emphasizes integrating these practices throughout the product lifecycle.",[79,18003,17765],{"id":18004},"keep-products-and-materials-in-use-1",[15,18006,18007,18008,18011,18012,18014,18015,18017],{},"Products are designed for durability, repairability, and recyclability. Business models such as leasing, sharing, and ",[52,18009,18010],{},"product-as-a-service"," help keep products in use longer. The ",[52,18013,17916],{}," supports these models to extend the ",[52,18016,8177],{}," of products and materials.",[79,18019,17781],{"id":18020},"regenerate-natural-systems-1",[15,18022,2678,18023,18025,18026,18029,18030,18033,18034,18036],{},[52,18024,7625],{}," aims not only to reduce negative impacts but also to create positive outcomes by enhancing the natural environment. This includes using ",[52,18027,18028],{},"agricultural practices"," that restore soil health and ",[52,18031,18032],{},"renewable resources",". The ",[52,18035,17916],{}," promotes these practices to regenerate natural systems and transform waste into valuable resources.",[25,18038,18040],{"id":18039},"why-is-circular-economy-important","Why is circular economy important?",[15,18042,2678,18043,18045,18046,18049,18050,319],{},[52,18044,7625],{}," is crucial because it offers a sustainable alternative to the traditional ",[52,18047,18048],{},"linear economic model",", which is unsustainable in the long term due to its reliance on finite resources and its contribution to ",[52,18051,18052],{},"environmental degradation",[46,18054,18055,18069,18077,18090],{},[49,18056,18057,18060,18061,10882,18063,18065,18066,319],{},[52,18058,18059],{},"Mitigates climate change:"," By reducing waste and pollution and promoting ",[52,18062,17820],{},[52,18064,7625],{}," helps lower ",[52,18067,18068],{},"global greenhouse gas emissions",[49,18070,18071,18074,18075,17956],{},[52,18072,18073],{},"Reduces pressure on natural resources:"," It minimizes the need for extracting new raw materials by keeping existing materials in use and implementing effective ",[52,18076,17758],{},[49,18078,18079,18082,18083,18085,18086,18089],{},[52,18080,18081],{},"Supports economic growth:"," The ",[52,18084,7625],{}," fosters innovation and creates new business opportunities, promoting ",[52,18087,18088],{},"sustainable economic growth"," and job creation.",[49,18091,18092,18095,18096,18098,18099,10882,18102,18104],{},[52,18093,18094],{},"Enhances supply chain resilience:"," By reducing dependency on ",[52,18097,17814],{}," and creating ",[52,18100,18101],{},"closed-loop systems",[52,18103,7625],{}," helps build more resilient supply chains that are less vulnerable to disruptions.",[87,18106,18107],{},[90,18108],{"alt":18109,"height":16837,"src":18110,"title":18111,"width":608},"Why is circular economy important","\u002Fimages\u002F2024\u002F10\u002FWhy-is-circular-economy-important.webp","Circular economy: Key concepts, benefits, and real-world applications 3",[25,18113,18115],{"id":18114},"circular-economy-vs-linear-economy","Circular economy vs. linear economy",[15,18117,18118],{},"The traditional linear economy follows a “take, make, dispose” model, where resources are extracted, used to produce goods, and then discarded as waste. This model leads to environmental pollution, resource depletion, and unsustainable levels of waste.",[15,18120,18121],{},"In contrast, the circular economy aims to keep resources in use for as long as possible, extract maximum value from them, and then recover and regenerate products and materials at the end of their life. This approach not only reduces waste but also helps regenerate natural systems and create sustainable economic growth.",[15,18123,18124,18125,18127,18128,319],{},"As a result, this approach not only reduces waste but also helps regenerate ",[52,18126,17787],{}," and create ",[52,18129,18088],{},[25,18131,18133],{"id":18132},"circular-business-models-and-strategies","Circular business models and strategies",[15,18135,18136,18137,18140],{},"Businesses are adopting ",[52,18138,18139],{},"circular economy strategies"," to reduce environmental impact and create value:",[15,18142,17834,18143,18146],{},[52,18144,18145],{},"Product-as-a-service:"," Companies like Rolls-Royce and Philips offer products as services, where customers pay for usage rather than ownership. This model ensures that products are well-maintained and can be reused or recycled.",[15,18148,17845,18149,18152],{},[52,18150,18151],{},"Sharing economy:"," Platforms like Airbnb and Uber enable more efficient use of assets by allowing individuals to share resources.",[15,18154,17860,18155,18158,18159,18162],{},[52,18156,18157],{},"Closed-loop recycling:"," Companies like Nike and H&M are implementing ",[52,18160,18161],{},"closed-loop recycling"," systems, where old products are collected, broken down, and used to create new products.",[15,18164,17875,18165,18168,18169,18172],{},[52,18166,18167],{},"Take-back programs:"," Many electronics and fashion companies offer ",[52,18170,18171],{},"take-back programs"," to collect and recycle used products, reducing waste and promoting the use of existing materials.",[15,18174,18175,18176,18178,18179,319],{},"In summary, these business models showcase how companies can align their operations with ",[52,18177,17882],{}," while reducing their ",[52,18180,13445],{},[87,18182,18183],{},[90,18184],{"alt":18133,"height":16837,"src":18185,"title":18186,"width":608},"\u002Fimages\u002F2024\u002F10\u002FCircular-business-models-and-strategies.webp","Circular economy: Key concepts, benefits, and real-world applications 4",[25,18188,18190],{"id":18189},"circular-economy-and-environmental-impact","Circular economy and environmental impact",[15,18192,2678,18193,18195,18196,18199],{},[52,18194,7625],{}," has a significant positive impact on the environment by reducing waste, pollution, and greenhouse gas emissions. Some ways it contributes to ",[52,18197,18198],{},"environmental sustainability"," include:",[2061,18201,18202,18214,18220,18228],{},[49,18203,18204,18207,18208,18210,18211,18213],{},[52,18205,18206],{},"Reducing carbon emissions:"," By promoting the use of ",[52,18209,17806],{}," and reducing reliance on fossil fuels, the ",[52,18212,7625],{}," helps lower carbon emissions..",[49,18215,18216,18219],{},[52,18217,18218],{},"Minimizing waste and pollution:"," Circular business models focus on designing out waste and pollution from the outset.",[49,18221,18222,18225,18226,319],{},[52,18223,18224],{},"Regenerating natural systems:"," Practices such as regenerative agriculture and the use of biodegradable materials support the regeneration of ",[52,18227,17787],{},[49,18229,18230,18233,18234,18236,18237,319],{},[52,18231,18232],{},"Enhancing resource efficiency:"," By keeping products and materials in use for longer, the ",[52,18235,7625],{}," reduces the need for new resource extraction, conserving ",[52,18238,17714],{},[15,18240,18241,18242,18244],{},"As a result, the ",[52,18243,7625],{}," offers a sustainable path forward for addressing global environmental challenges.",[25,18246,18248],{"id":18247},"circular-economy-in-policy-and-regulation","Circular economy in policy and regulation",[15,18250,18251],{},"Governments and international organizations are increasingly recognizing the importance of the circular economy and are implementing policies to support its adoption. For example:",[2061,18253,18254,18260,18266],{},[49,18255,18256,18259],{},[52,18257,18258],{},"European green deal:"," The European Union has made the circular economy a central part of its strategy to achieve climate neutrality by 2050. The European Green Deal includes measures to promote sustainable product design, reduce waste, and increase recycling rates.",[49,18261,18262,18265],{},[52,18263,18264],{},"Circular economy action plan:"," The EU’s Circular Economy Action Plan aims to make sustainable products the norm in the EU, support circular business models, and empower consumers to make informed choices.",[49,18267,18268,18271],{},[52,18269,18270],{},"International labour organization (ILO):"," The ILO is working to ensure that the transition to a circular economy supports decent work and social inclusion, recognizing the potential for job creation in circular industries.",[87,18273,18274],{},[90,18275],{"alt":18248,"height":16728,"src":18276,"title":18277,"width":608},"\u002Fimages\u002F2024\u002F10\u002FCircular-economy-in-policy-and-regulation.webp","Circular economy: Key concepts, benefits, and real-world applications 5",[25,18279,18281],{"id":18280},"design-and-engineering-design-for-circularity","Design and engineering: Design for circularity",[15,18283,18284],{},"Design for circularity is a cornerstone of the circular economy, enabling the creation of products and systems that are inherently restorative and regenerative. This approach considers the entire lifecycle of a product, from raw material extraction to end-of-life disposal or reuse, ensuring that every stage contributes to a more sustainable system.",[25,18286,18288],{"id":18287},"critiques-and-limitations-of-circular-economy","Critiques and limitations of circular economy",[15,18290,18291],{},"While the circular economy is widely regarded as a sustainable and regenerative approach to economic development, it is not without its critiques and limitations. Understanding these challenges is crucial for refining circular economy strategies and ensuring their successful implementation.",[25,18293,18295],{"id":18294},"challenges-and-opportunities-in-circular-economy-transition","Challenges and opportunities in circular economy transition",[15,18297,18298],{},"The transition to a circular economy presents both challenges and opportunities. Some of the key challenges include:",[2061,18300,18301,18307,18313],{},[49,18302,18303,18306],{},[52,18304,18305],{},"Changing consumer behavior:"," Encouraging consumers to adopt circular practices, such as choosing sustainable products and participating in recycling programs, can be difficult.",[49,18308,18309,18312],{},[52,18310,18311],{},"Redesigning products and processes:"," Businesses need to invest in redesigning products and processes to align with circular economy principles, which can be costly and time-consuming.",[49,18314,18315,18318],{},[52,18316,18317],{},"Developing new business models:"," Traditional business models based on product sales may need to be replaced with new models, such as product-as-a-service or leasing, which require a different approach to value creation.",[15,18320,18321],{},"Despite these challenges, the circular economy offers significant opportunities:",[2061,18323,18324,18330,18336],{},[49,18325,18326,18329],{},[52,18327,18328],{},"Innovation and new business opportunities:"," The circular economy encourages innovation in product design, materials science, and business models, creating opportunities for new business ventures.",[49,18331,18332,18335],{},[52,18333,18334],{},"Economic and environmental benefits:"," By reducing waste and resource use, the circular economy can deliver cost savings, enhance resource security, and reduce environmental impact.",[49,18337,18338,18341],{},[52,18339,18340],{},"Job creation:"," The transition to a circular economy has the potential to create jobs in areas such as recycling, remanufacturing, and sustainable product design.",[87,18343,18344],{},[90,18345],{"alt":18295,"height":16837,"src":18346,"title":18347,"width":608},"\u002Fimages\u002F2024\u002F10\u002FChallenges-and-opportunities-in-circular-economy-transition.webp","Circular economy: Key concepts, benefits, and real-world applications 6",[25,18349,2375],{"id":2374},[15,18351,2678,18352,18354],{},[52,18353,7625],{}," offers a promising pathway to sustainable economic growth by decoupling growth from resource use and environmental impact. Through its focus on designing out waste, keeping products and materials in use, and regenerating natural systems, the circular economy provides a framework for a more sustainable and resilient future. By adopting circular business models, promoting resource efficiency, and supporting policies and initiatives that encourage circular practices, we can build a truly circular economy that benefits both people and the planet.",[15,18356,18357,18358,18360,18361,18364],{},"As we move towards a more ",[52,18359,7625],{},", it is essential to continue exploring and implementing ",[52,18362,18363],{},"circular solutions"," across all sectors. From reducing plastic waste to promoting renewable energy and supporting sustainable development, the circular economy has the potential to transform our economic model and create a more sustainable and prosperous future for all.",[15,18366,18367],{},"Now is the time for each of us to take action—whether as businesses, policymakers, or consumers—to support this transition. The choices we make today will shape the future of our planet, so ask yourself: How can you contribute to a more circular economy?",{"title":321,"searchDepth":322,"depth":322,"links":18369},[18370,18376,18377,18380,18385,18386,18387,18388,18389,18390,18391,18392,18393],{"id":17742,"depth":325,"text":17743,"children":18371},[18372,18373,18374,18375],{"id":17751,"depth":322,"text":17752},{"id":17764,"depth":322,"text":17765},{"id":17780,"depth":322,"text":17781},{"id":17795,"depth":322,"text":17796},{"id":17827,"depth":325,"text":17828},{"id":17899,"depth":325,"text":17900,"children":18378},[18379],{"id":17927,"depth":322,"text":17928},{"id":17988,"depth":325,"text":17989,"children":18381},[18382,18383,18384],{"id":17995,"depth":322,"text":17752},{"id":18004,"depth":322,"text":17765},{"id":18020,"depth":322,"text":17781},{"id":18039,"depth":325,"text":18040},{"id":18114,"depth":325,"text":18115},{"id":18132,"depth":325,"text":18133},{"id":18189,"depth":325,"text":18190},{"id":18247,"depth":325,"text":18248},{"id":18280,"depth":325,"text":18281},{"id":18287,"depth":325,"text":18288},{"id":18294,"depth":325,"text":18295},{"id":2374,"depth":325,"text":2375},"Discover how the circular economy reduces waste, regenerates natural systems, and promotes resource efficiency for sustainable growth.","Circular economy: Key concepts, benefits, and real-world applications",{},"\u002Fimages\u002F2024\u002F10\u002FCircular-economy.webp","\u002Fnews\u002Fcircular-economy","2024-10-03T17:00:33+02:00",{"title":17702,"description":18394},"news\u002Fcircular-economy","2024-10-03T17:00:35+02:00","wAgB2ObhXTav7ktC9Q5BU1n_LdMNIhjRAIBkY6WUObg",{"id":18405,"title":18406,"author":7,"body":18407,"category":7,"description":18611,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":18612,"navigation":351,"ogImage":18613,"path":18614,"publishedAt":18615,"sections":7,"seo":18616,"sourcePath":18617,"stem":18618,"updatedAt":18619,"videos":7,"__hash__":18620},"pages\u002Fnews\u002Fgs1-industry-and-standards-event.md","GS1 Industry & Standards Event: proudly sponsored by Digital Link • Digital Link",{"type":9,"value":18408,"toc":18591},[18409],[12,18410,18411,18415,18421,18424,18427,18430,18438,18444,18453,18457,18465,18474,18483,18489,18495,18498,18501,18507,18510,18516,18522,18525,18531,18534,18540,18546,18549,18555,18561,18564,18574,18578,18581,18588],{},[25,18412,18414],{"id":18413},"a-key-gathering-for-trade-innovation","A key gathering for trade innovation",[15,18416,2678,18417,18420],{},[52,18418,18419],{},"GS1 Industry & Standards Event"," is an essential annual gathering for global trade and supply chain leaders.",[15,18422,18423],{},"Each year, it plays a pivotal role in shaping the future of commerce and offers insights into the latest advancements in technology and standardization.",[15,18425,18426],{},"The virtual event brings together professionals worldwide to discuss business challenges and develop the standards that drive efficiency, transparency, and innovation across industries.",[15,18428,18429],{},"These standards enable businesses to effectively identify, capture, and share information and ensure that consumers can easily find the products they seek, providing accurate information that connects them with the right products.",[15,18431,2455,18432,18434,18435,319],{},[187,18433,190],{"href":189},", we are honored to be an official ",[52,18436,18437],{},"sponsor of the Industry & Standards Event 2024",[15,18439,18440,18441,319],{},"Our sponsorship reflects our commitment to supporting the global trade community in adopting next-generation technologies that enhance consumer trust and transparency and promoting ",[52,18442,18443],{},"widespread adoption of QR codes powered by GS1",[87,18445,18446],{},[753,18447,18448,18450],{},[756,18449],{},[90,18451],{"alt":18414,"height":605,"src":18452,"width":608},"\u002Fimages\u002F2024\u002F09\u002FA-key-gathering-for-trade-innovation.png",[25,18454,18456],{"id":18455},"the-digital-link-guide-to-topics-and-sessions","The Digital Link guide to topics and sessions",[15,18458,2678,18459,18464],{},[187,18460,18463],{"href":18461,"rel":18462},"https:\u002F\u002Fstandards-event.gs1.org\u002F",[316],"Industry & Standards Event 2024","’s program is designed to cover several crucial aspects of global trade in all industries: not only retail but also healthcare, CPG, fresh foods, and merchandise.",[15,18466,18467,18468,18470,18471,18473],{},"To help you navigate an intense week, we have selected the most relevant talks and round tables on topics such as ",[187,18469,10475],{"href":17727},", the advancement of GS1 standards, the ",[187,18472,13849],{"href":13848},", and the circular economy.",[87,18475,18476],{},[753,18477,18478,18480],{},[756,18479],{},[90,18481],{"alt":18456,"height":605,"src":18482,"width":608},"\u002Fimages\u002F2024\u002F09\u002FThe-Digital-Link-guide-to-topics-and-sessions.png",[79,18484,18486],{"id":18485},"monday-16-sep",[52,18487,18488],{},"Monday, 16 Sep",[4157,18490,18492],{"id":18491},"implementing-next-generation-barcodes-powered-by-gs1",[52,18493,18494],{},"Implementing next-generation barcodes powered by GS1",[15,18496,18497],{},"This session will provide an in-depth look at how industry leaders implement next-generation barcodes, including challenges and best practices.",[15,18499,18500],{},"It’s a must-attend for anyone interested in the practical aspects of adopting new barcode technologies.",[4157,18502,18504],{"id":18503},"next-generation-barcodes-powered-by-gs1-implementation-nuts-and-bolts",[52,18505,18506],{},"Next-generation barcodes powered by GS1 – Implementation ‘nuts and bolts’",[15,18508,18509],{},"This session dives deeper into the technical aspects of implementing 2D barcodes, offering insights from global experts on overcoming obstacles and leveraging innovative use cases.",[79,18511,18513],{"id":18512},"tuesday-17-sep",[52,18514,18515],{},"Tuesday, 17 Sep",[4157,18517,18519],{"id":18518},"value-led-industry-transformation-meeting-emerging-sustainability-needs-1300-1350",[52,18520,18521],{},"Value-led industry transformation – Meeting emerging sustainability needs (13:00 – 13:50)",[15,18523,18524],{},"This plenary will explore how industries can meet emerging sustainability challenges by adopting new technologies and standards, including digital product passports and circularity initiatives.",[4157,18526,18528],{"id":18527},"unlocking-new-capabilities-in-fresh-foods-with-gs1-1600-1730",[52,18529,18530],{},"Unlocking new capabilities in fresh foods with GS1 (16:00 – 17:30)",[15,18532,18533],{},"This session focuses on how GS1 standards can drive transparency, traceability, and sustainability in the fresh foods sector.",[79,18535,18537],{"id":18536},"wednesday-18-sep",[52,18538,18539],{},"Wednesday, 18 Sep",[4157,18541,18543],{"id":18542},"digital-product-passport-mission-specific-work-group-1500-1630",[52,18544,18545],{},"Digital Product Passport Mission-Specific Work Group (15:00 – 16:30)",[15,18547,18548],{},"A crucial session for those interested in the circular economy, this work group will discuss the development of standards for digital product passports, which are key to ensuring sustainability and transparency in global supply chains.",[79,18550,18552],{"id":18551},"thursday-19-sep",[52,18553,18554],{},"Thursday, 19 Sep",[4157,18556,18558],{"id":18557},"certifications-in-the-retail-journey-ensuring-consumer-trust-from-listing-to-sale-1100-1200",[52,18559,18560],{},"Certifications in the retail journey: Ensuring consumer trust from listing to sale (11:00 – 12:00)",[15,18562,18563],{},"This session will explore how certifications and digital standards can maintain consumer trust throughout the retail journey, from product listing to final sale.",[87,18565,18566],{},[753,18567,18568,18570],{},[756,18569],{},[90,18571],{"alt":18572,"height":605,"src":18573,"width":608},"Certifications in the retail journey","\u002Fimages\u002F2024\u002F09\u002FCertifications-in-the-retail-journey.png",[25,18575,18577],{"id":18576},"well-be-waiting-for-you-in-our-virtual-booth","We’ll be waiting for you in our virtual booth!",[15,18579,18580],{},"We invite all attendees from around the world to visit us and learn more about the next-generation barcode revolution and how it can transform your business.",[15,18582,18583,18584,18587],{},"Whether you’re interested in enhancing consumer trust, improving transparency, or leading in sustainability, we look forward to discussing how our solutions to ",[52,18585,18586],{},"create, manage, and track QR codes powered by GS1"," at scale can help you achieve your goals.",[15,18589,18590],{},"We hope to see you there!",{"title":321,"searchDepth":322,"depth":322,"links":18592},[18593,18594,18610],{"id":18413,"depth":325,"text":18414},{"id":18455,"depth":325,"text":18456,"children":18595},[18596,18600,18604,18607],{"id":18485,"depth":322,"text":18488,"children":18597},[18598,18599],{"id":18491,"depth":4572,"text":18494},{"id":18503,"depth":4572,"text":18506},{"id":18512,"depth":322,"text":18515,"children":18601},[18602,18603],{"id":18518,"depth":4572,"text":18521},{"id":18527,"depth":4572,"text":18530},{"id":18536,"depth":322,"text":18539,"children":18605},[18606],{"id":18542,"depth":4572,"text":18545},{"id":18551,"depth":322,"text":18554,"children":18608},[18609],{"id":18557,"depth":4572,"text":18560},{"id":18576,"depth":325,"text":18577},"The GS1 Industry & Standards Event is an essential annual gathering for global trade and supply chain leaders.",{},"\u002Fimages\u002F2024\u002F09\u002Fgs1-industry-standards-event.png","\u002Fnews\u002Fgs1-industry-and-standards-event","2024-09-04T13:41:49+02:00",{"title":18406,"description":18611},"\u002Fnews\u002Fgs1-industry-and-standards-event\u002F","news\u002Fgs1-industry-and-standards-event","2024-09-05T14:42:59+02:00","RiDeEr6rQT-wcVmzYB0RL53LmsdS4GgljlqQYk_9J3c",{"id":18622,"title":18623,"author":7,"body":18624,"category":7,"description":19183,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":19184,"navigation":351,"ogImage":19185,"path":19186,"publishedAt":19187,"sections":7,"seo":19188,"sourcePath":19189,"stem":19190,"updatedAt":19191,"videos":7,"__hash__":19192},"pages\u002Fnews\u002Fenvironmental-labels-france-italy.md","The environmental labels in France and Italy in 8 points • Digital Link",{"type":9,"value":18625,"toc":19172},[18626],[12,18627,18628,18631,18658,18665,18671,18681,18688,18691,18695,18702,18705,18739,18743,18755,18758,18768,18772,18779,18786,18792,18801,18837,18850,18854,18864,18877,18883,18887,18898,18901,18915,18922,18926,18932,18939,18951,18955,18958,18979,18991,18996,19000,19009,19019,19029,19032,19043,19047,19057,19067,19077,19084,19091,19107,19114,19117,19150,19163,19169],{},[15,18629,18630],{},"What are environmental labels? How to comply with the new packaging laws in France and Italy? Can digital links help? Find all the answers to these questions and more.",[15,18632,18633,18634,18637,18638,18643,18644,1766,18649,18654,18655,319],{},"Haven’t you noticed? Since January 1, 2023, everything changed. On that day, ",[52,18635,18636],{},"the new environmental labels and packaging regulations"," introduced by the ",[187,18639,18642],{"href":18640,"rel":18641},"https:\u002F\u002Fwww.legifrance.gouv.fr\u002Fjorf\u002Fid\u002FJORFTEXT000041553759\u002F",[316]," AGEC law",",",[187,18645,18648],{"href":18646,"rel":18647},"https:\u002F\u002Fwww.legifrance.gouv.fr\u002Fjorf\u002Fid\u002FJORFTEXT000045726094?isSuggest=true",[316]," decree 2022-748",[187,18650,18653],{"href":18651,"rel":18652},"https:\u002F\u002Fwww.gazzettaufficiale.it\u002Feli\u002Fid\u002F2020\u002F09\u002F11\u002F20G00135\u002Fsg",[316]," decree 2020-116"," for all products sold ",[52,18656,18657],{},"in France and Italy came into effect",[15,18659,18660,18661,18664],{},"Basically, now all items available on the market in the third and fourth largest economies in the EU ",[52,18662,18663],{},"must provide environmental information and recycling instructions to consumers"," directly on product packaging. Other countries in Europe and all over the world will follow soon. It’s the beginning of a new age for transparency and sustainability.",[15,18666,18667,18668,319],{},"Brands and manufacturers not complying are risking severe penalties, including ",[52,18669,18670],{},"imprisonment and fines of up to 10% of the company’s turnover",[87,18672,18673],{},[753,18674,18675,18677],{},[756,18676],{},[90,18678],{"alt":18679,"src":18680},"imprisonment and fines of up to 10_ of the company_s turnover.","\u002Fimages\u002F2023\u002F01\u002Fimprisonment-and-fines-of-up-to-10_-of-the-company_s-turnover..jpg",[15,18682,18683,18684,18687],{},"So, how do you quickly adjust to the new directives and avoid undesirable consequences? We have put together a quick guide for you: ",[52,18685,18686],{},"everything you need to know about the new French and Italian environmental labeling regulations"," in eight key points. (Major spoiler: digital links are a big part of the solution.)",[15,18689,18690],{},"Are you ready? Let’s start!",[79,18692,18694],{"id":18693},"_1-what-is-the-agec-law","1. What is the AGEC law?",[15,18696,18697,18698,18701],{},"Approved by the French parliament in 2020, the AGEC law (Anti Gaspillage pour une Economie Circulaire, in English: Anti-Waste for a Circular Economy) establishes ",[52,18699,18700],{},"a framework for encouraging recycling"," in the country and reducing unsorted waste, adopting more circular practices.",[15,18703,18704],{},"Among the key objectives of the law are:",[2061,18706,18707,18714,18720,18726,18732],{},[49,18708,18709,18710,18713],{},"eliminating ",[52,18711,18712],{},"single-use plastic packaging"," by 2040",[49,18715,18716,18717],{},"providing consumers with ",[52,18718,18719],{},"more detailed information",[49,18721,18722,18723],{},"promoting ",[52,18724,18725],{},"reuse, recycling, and repair",[49,18727,18728,18729],{},"fighting ",[52,18730,18731],{},"planned obsolescence",[49,18733,18734,18735,18738],{},"enabling ",[52,18736,18737],{},"better resource management"," along the supply chain.",[79,18740,18742],{"id":18741},"_2-what-is-article-13-of-the-agec-law","2. What is article 13 of the AGEC law?",[15,18744,18745,18746,18751,18752,16081],{},"The now-famous ",[187,18747,18750],{"href":18748,"rel":18749},"https:\u002F\u002Fwww.legifrance.gouv.fr\u002Fjorf\u002Farticle_jo\u002FJORFARTI000041553778",[316]," article 13 of the AGEC law"," provides the guidelines for the environmental claims of brands and manufacturers and for ",[52,18753,18754],{},"how information about the environmental characteristics of any product sold in France should be made available",[15,18756,18757],{},"For instance, article 13 introduces a ban on using words such as “biodegradable” or “environmentally friendly” for products.",[87,18759,18760],{},[753,18761,18762,18764],{},[756,18763],{},[90,18765],{"alt":18766,"src":18767},"What is article 13 of the AGEC law_","\u002Fimages\u002F2023\u002F01\u002FWhat-is-article-13-of-the-AGEC-law_.jpg",[79,18769,18771],{"id":18770},"_3-what-is-decree-2022-748","3. What is decree 2022-748?",[15,18773,18774,18775,18778],{},"Decree n° 2022-748 of April 29, 2022, implements article 13 of the AGEC law. One of its main effects is ",[52,18776,18777],{},"making environmental consumer information mandatory"," on all product packaging in France from January 1, 2023.",[15,18780,18781,18782,18785],{},"This information must be made available through ",[52,18783,18784],{},"a product sheet in dematerialized (digital) form",", accessible at the time of the purchase.",[15,18787,18788,18789,319],{},"“Dematerialized form” is crucial here, meaning detailed information about the product’s qualities and characteristics can be provided ",[52,18790,18791],{},"through a digital link QR code redirecting to a product page",[15,18793,18794,18795,18800],{},"The mandatory information may include (depending on ",[187,18796,18799],{"href":18797,"rel":18798},"https:\u002F\u002Fwww.legifrance.gouv.fr\u002Fjorf\u002Farticle_jo\u002FJORFARTI000045726109?isSuggest=true",[316],"the product category","):",[2061,18802,18803,18806,18808,18811,18814,18816,18819,18822,18825,18828,18831,18834],{},[49,18804,18805],{},"reparability",[49,18807,11894],{},[49,18809,18810],{},"compostability",[49,18812,18813],{},"recyclability",[49,18815,10756],{},[49,18817,18818],{},"possibility of re-employment",[49,18820,18821],{},"incorporation of recycled material",[49,18823,18824],{},"use of renewable resources",[49,18826,18827],{},"presence of hazardous substances",[49,18829,18830],{},"presence of precious metals",[49,18832,18833],{},"presence of rare earths",[49,18835,18836],{},"presence of plastic microfibers",[15,18838,18839,18841,18842,18845,18846,18849],{},[564,18840],{},"The obligations introduced by decree 2022-748 apply to ",[52,18843,18844],{},"manufacturers, importers, dealers, and all other marketers"," of consumer products that may generate waste, ",[52,18847,18848],{},"including those operating an online distribution channel"," (running a proprietary web shop or using e-commerce platforms).",[79,18851,18853],{"id":18852},"_4-what-is-the-triman-logo","4. What is the Triman logo?",[87,18855,18856],{},[753,18857,18858,18860],{},[756,18859],{},[90,18861],{"alt":18862,"src":18863},"What is the Triman logo_","\u002Fimages\u002F2023\u002F01\u002FWhat-is-the-Triman-logo_.jpg",[15,18865,18866,18867,18870,18871,18876],{},"The implementing decree of article 17 of the AGEC law (2021-835) requires ",[52,18868,18869],{},"all household products"," (including cosmetics), clothing textiles, tires, graphic papers, and furniture sold in France, to have the ",[187,18872,18875],{"href":18873,"rel":18874},"https:\u002F\u002Fwww.centexbel.be\u002Fsites\u002Fdefault\u002Ffiles\u002Finline-files\u002Ftriman-manual.pdf",[316]," Triman pictograph"," for unified recycling signage and marking system.",[15,18878,18879,18880,319],{},"The Triman logo needs to be applied to ",[52,18881,18882],{},"each inner and outer packaging element",[79,18884,18886],{"id":18885},"_5-what-is-info-tri","5. What is Info-Tri?",[15,18888,18889,18890,1954,18895,319],{},"The same decree that made the Triman logo mandatory also requires products on the French market to include ",[187,18891,18894],{"href":18892,"rel":18893},"https:\u002F\u002Fwww.citeo.com\u002Finfo-tri",[316]," Info-Tri sorting instructions",[52,18896,18897],{},"clearly visible on their packaging",[15,18899,18900],{},"Anyway, there are a couple of exceptions:",[2061,18902,18903,18909],{},[49,18904,18905,18906,319],{},"products without leaflets whose packaging’s biggest side measures between 10 square cm and 20 square cm or have cylindrical or spherical packaging whose biggest side is between 20 square cm and 40 cm must display the Triman logo. Still, ",[52,18907,18908],{},"they can provide the InfoTri sorting instructions digitally",[49,18910,18911,18912,319],{},"Products without leaflets whose packaging’s biggest side measures less than 10 square cm or have cylindrical or spherical packaging whose biggest side is less than 20 square cm can ",[52,18913,18914],{},"provide both the Triman logo and the Info-Tri sorting instructions digitally",[15,18916,18917,18918,18921],{},"In short, ",[52,18919,18920],{},"smaller products could be eligible for using a digital link QR code"," to display the Triman logo and\u002For provide the sorting instructions as required by decree 2021-835.",[79,18923,18925],{"id":18924},"_6-what-is-decree-2020-116","6. What is decree 2020-116?",[15,18927,18928,18929,319],{},"Italian decree (“decreto legislativo”) n° 2020-116 of September 3, 2020, adopting EU directives 2018-851 on waste and 2018-852 on packaging, produces ",[52,18930,18931],{},"similar effects to the French AGEC law",[15,18933,18934,18935,18938],{},"As a result, ",[52,18936,18937],{},"environmental labeling is now mandatory for all packaged products in Italy",". Manufacturers must include info about the packaging materials and detailed instructions for recycling and disposal. Information must be provided in Italian.",[15,18940,18941,18942,18947,18948,319],{},"CONAI – the Italian national packaging consortium – has created an ",[187,18943,18946],{"href":18944,"rel":18945},"http:\u002F\u002Fwww.progettarericiclo.com\u002Fen\u002Fdocs\u002Fenvironmental-labeling-packaging",[316],"in-depth guide about the implementation of decree 2020-116"," for businesses; in any case, one key takeaway here is that the information can be printed directly on the packaging or ",[52,18949,18950],{},"made available digitally, through a digital link QR code",[79,18952,18954],{"id":18953},"_7-what-businesses-are-impacted-by-the-environmental-labels-regulations-in-france-and-italy","7. What businesses are impacted by the environmental labels regulations in France and Italy?",[15,18956,18957],{},"The requirements established for products on the French market by decree 2022-748 will be enforced progressively:",[2061,18959,18960,18967,18973],{},[49,18961,18962,18963,18966],{},"from ",[52,18964,18965],{},"January 1, 2023"," – companies with annual revenues >€50m and >25,000 units on the market",[49,18968,18962,18969,18972],{},[52,18970,18971],{},"January 1, 2024"," – companies with annual revenues >€20m and >10,000 units on the market plus all product in the categories Building products and materials, Toys, Passenger cars, Vans, Motor vehicles (with 2 or 3 wheels), and Motor quadricycles",[49,18974,18962,18975,18978],{},[52,18976,18977],{},"January 1, 2025"," – companies with annual revenues >€10m and >10,000 units on the market",[15,18980,18981,2678,18983,18986,18987,18990],{},[564,18982],{},[52,18984,18985],{},"Triman logo and Info-Tri"," sorting instructions in France are mandatory since ",[52,18988,18989],{},"September 9, 2022",". Products packaged before March 9, 2023, in packaging made before September 2022, can be sold until the stocks run out.",[15,18992,18993,18994,319],{},"Packaging materials info and disposal instructions on product packaging in Italy, as per decree 2020-116, are mandatory since ",[52,18995,18965],{},[79,18997,18999],{"id":18998},"_8-what-are-the-fines-and-penalties-for-not-complying-with-the-environmental-labels-regulations-in-france-and-italy","8. What are the fines and penalties for not complying with the environmental labels regulations in France and Italy?",[15,19001,19002,19003,1660,19006,319],{},"Brands not displaying the Triman logo and Info-Tri sorting instructions on their packaging in France will receive a warning issued by the surveillance authorities. Continuous non-compliance after the warning can result in ",[52,19004,19005],{},"fines of up to €100,000",[52,19007,19008],{},"penalties of up to 2 years in prison",[15,19010,19011,19012,19015,19016,319],{},"Manufacturers, importers, and dealers of consumer packaged products in France not providing a dematerialized product sheet with all the environmental information as required by decree 2022-748 can face consequences such as ",[52,19013,19014],{},"a €15,000 fine per not-complying SKU"," or, in the future, ",[52,19017,19018],{},"up to 10% of their global turnover",[87,19020,19021],{},[753,19022,19023,19025],{},[756,19024],{},[90,19026],{"alt":19027,"src":19028},"What are the fines and penalties for not complying with the environmental regulations in France and Italy_","\u002Fimages\u002F2023\u002F01\u002FWhat-are-the-fines-and-penalties-for-not-complying-with-the-environmental-regulations-in-France-and-Italy_.jpg",[15,19030,19031],{},"Companies able to demonstrate that they have started the process of updating packaging by January 2023 are believed to be tolerated for around 6 months.",[15,19033,19034,19035,19038,19039,19042],{},"In Italy, anyone who puts not properly labeled packaging on the market will be fined for ",[52,19036,19037],{},"an amount between €5,200 and €40,000",". Keep in mind that ",[52,19040,19041],{},"fines are applied to every single unit",", meaning that if a business had 10,000 non-compliant units out there, then the maximum fine would be €40,000 x 10,000 units = €400,000,000!",[79,19044,19046],{"id":19045},"the-european-environmental-labels-regulations-accelerate-the-adoption-of-digital-link-qr-codes","The European environmental labels regulations accelerate the adoption of digital link QR codes",[15,19048,19049,19050,19053,19054,319],{},"The new labeling laws in France and Italy mean that ",[52,19051,19052],{},"more mandatory information needs to be displayed on a product’s pack",", label, or wrap. Logos, pictographs, tables, writings, in addition to barcodes, other compulsory info or images, and maybe also a QR code or two for marketing purposes or video instructions. Basically, ",[52,19055,19056],{},"it’s packaging design meltdown",[15,19058,19059,19060,19063,19064,19066],{},"As more and more legal requirements to inform and protect consumers are enforced (such as the ",[52,19061,19062],{},"FDA-approved nutrition facts"," in the US, or the upcoming ",[52,19065,7951],{}," – DPP – in the EU), the real estate on product packaging gets more and more cluttered, leaving little space for branding and captivating design.",[87,19068,19069],{},[753,19070,19071,19073],{},[756,19072],{},[90,19074],{"alt":19075,"src":19076},"The European environmental label regulations accelerate the adoption of digital link QR Codes","\u002Fimages\u002F2023\u002F01\u002FThe-European-environmental-label-regulations-accelerate-the-adoption-of-digital-link-QR-Codes.jpg",[15,19078,19079,19080,19083],{},"Not to mention that more, smaller pieces of information and codes close to each other get ",[52,19081,19082],{},"difficult to read"," for both the human eye and scanning devices such as smartphone cameras.",[15,19085,19086,19087,19090],{},"The general feeling is that the behavioral change promoted by these and other laws will push manufacturers, brand, and retailers to ",[52,19088,19089],{},"switch to digital link QR codes way before the 2027 deadline"," for the migration from the old barcodes to these smart 2D codes.",[15,19092,19093,19094,19097,19098,19102,19103,19106],{},"Because ",[52,19095,19096],{},"digital link QR codes are the solution",". A digital link QR code is ",[187,19099,19101],{"href":19100},"\u002Fgs1-digital-link\u002F","a single code that works with both POS scanners and smartphones",", and behaves differently based on who is reading it: consumers who scan a digital link QR code can access ",[52,19104,19105],{},"a link-in-bio type of product page connecting to all the mandatory information plus additional content",", including product recall alerts, tutorials, promotions, loyalty programs, e-shops, and much, much more.",[15,19108,19109,19110,19113],{},"And if you connect your products to the Internet using a digital link QR code generator like ours, you can ",[52,19111,19112],{},"update the content and info behind the code"," how many times you need, without reprinting it. Like an endlessly recyclable product page.",[15,19115,19116],{},"In a nutshell:",[2061,19118,19119,19126,19133,19143],{},[49,19120,19121,19122,19125],{},"digital link QR codes help companies ",[52,19123,19124],{},"comply with the environmental label regulations"," and any other present or future legal requirements for product packaging",[49,19127,19128,19129,19132],{},"digital link QR codes ",[52,19130,19131],{},"free up space on product packaging"," by combining all the functionalities of other barcodes, QRs, Data Matrix, and tags currently printed or attached to packs and labels",[49,19134,19128,19135,19138,19139],{},[52,19136,19137],{},"streamline processes"," across",[187,19140,19142],{"href":19141},"\u002Fguides\u002Fdigital-link-supply-chain\u002F"," the whole supply chain",[49,19144,19145,19146,19149],{},"digital link QR codes provide new ways to ",[52,19147,19148],{},"establish and maintain brand-consumer relationships",", improving the customer experience.",[15,19151,19152,19154,19155,19158,19159,19162],{},[564,19153],{},"You can experience the power of digital link QR codes by yourself trying our",[187,19156,19157],{"href":189}," digital link generator tool"," now, and ",[52,19160,19161],{},"sign up for free"," to unlock our advanced features.",[15,19164,19165,19166,319],{},"Need more details? Reach out at info@digital-link-com, we will be happy to ",[52,19167,19168],{},"answer all your questions",[15,19170,19171],{},"Don’t wait until you receive an official warning or get fined!",{"title":321,"searchDepth":322,"depth":322,"links":19173},[19174,19175,19176,19177,19178,19179,19180,19181,19182],{"id":18693,"depth":322,"text":18694},{"id":18741,"depth":322,"text":18742},{"id":18770,"depth":322,"text":18771},{"id":18852,"depth":322,"text":18853},{"id":18885,"depth":322,"text":18886},{"id":18924,"depth":322,"text":18925},{"id":18953,"depth":322,"text":18954},{"id":18998,"depth":322,"text":18999},{"id":19045,"depth":322,"text":19046},"A quick guide to understand environmental labels in France and Italy and comply with the help of digital link QR Codes, avoiding fines and penalties.",{},"\u002Fimages\u002F2023\u002F01\u002FThe-new-European-environmental-labels-explained-in-8-easy-points-or-How-to-keep-selling-your-products-in-France-and-Italy.jpg","\u002Fnews\u002Fenvironmental-labels-france-italy","2024-08-16T18:18:41+02:00",{"title":18623,"description":19183},"\u002Fnews\u002Fenvironmental-labels-france-italy\u002F","news\u002Fenvironmental-labels-france-italy","2024-08-16T20:55:48+02:00","5pDGhccjcxx61bu6X7Dt0-VS5GuwvA65QF3Ru7RL6fs",{"id":19194,"title":19195,"author":7,"body":19196,"category":7,"description":19711,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":19712,"navigation":351,"ogImage":19713,"path":19714,"publishedAt":19715,"sections":7,"seo":19716,"sourcePath":14132,"stem":19717,"updatedAt":19718,"videos":7,"__hash__":19719},"pages\u002Fnews\u002Fecodesign-for-sustainable-product-regulation.md","Ecodesign for Sustainable Product Regulation",{"type":9,"value":19197,"toc":19685},[19198],[12,19199,19200,19210,19216,19219,19225,19228,19231,19234,19243,19247,19253,19256,19262,19266,19269,19274,19277,19282,19285,19290,19293,19302,19306,19311,19314,19318,19325,19345,19352,19372,19379,19393,19400,19414,19421,19435,19444,19448,19453,19456,19461,19464,19468,19474,19477,19480,19483,19486,19489,19492,19495,19504,19507,19510,19514,19517,19521,19527,19530,19536,19539,19545,19548,19554,19557,19561,19566,19569,19572,19575,19580,19583,19586,19589,19594,19597,19600,19604,19609,19612,19617,19620,19625,19628,19632,19637,19640,19645,19648,19653,19656,19665,19667,19676,19679,19682],{},[15,19201,19202,19203,19205,19206,19209],{},"Sustainability is no longer a choice; it’s a necessity. At ",[187,19204,190],{"href":189},", we understand the importance of sustainable practices, which is why we support the Circular Economy Action Plan. This plan is a key element in the European Green Deal and the foundation for the ",[52,19207,19208],{},"Regulation (EU) 2024\u002F1781, of 13 June 2024, establishing a framework for the setting of ecodesign requirements for sustainable products (ESPR)",". On June 28, the European Union published a groundbreaking regulation to make EU products more environmentally sustainable. This new Ecodesign for Sustainable Product Regulation (ESPR) is set to revolutionize how products are designed, manufactured, and disposed of, driving the EU towards a circular economy.",[25,19211,19213],{"id":19212},"why-the-espr-matters",[52,19214,19215],{},"Why the ESPR matters",[15,19217,19218],{},"The Ecodesign Regulation is not just another piece of legislation; it’s a pivotal move towards reducing environmental impact and promoting sustainability in the framework of the European Green Deal. The Ecodesign for Sustainable Products Regulation (ESPR) aims to improve the environmental sustainability and circularity of products placed on the EU market, setting legislative requirements and obligations for manufacturers to enhance the environmental sustainability aspects of their products.",[25,19220,19222],{"id":19221},"overview-of-the-new-sustainable-products-regulation",[52,19223,19224],{},"Overview of the new Sustainable Products Regulation",[15,19226,19227],{},"Published on June 28, the regulation mandates comprehensive eco-design requirements to reduce products’ environmental impact throughout their lifecycle. The primary goal is to create durable, repairable, reusable, and recyclable products.",[15,19229,19230],{},"As part of the European Commission’s measures, the Sustainable Products Initiative aims to make sustainable products the norm in the EU by increasing their durability, reusability, repairability, recyclability, and energy efficiency.",[15,19232,19233],{},"The primary objective is to ensure products are more durable, repairable, reusable, and recyclable. By implementing these requirements, the EU aims to create a more circular economy, reducing waste and conserving resources.",[87,19235,19236],{},[753,19237,19238,19240],{},[756,19239],{},[90,19241],{"alt":19224,"height":16728,"src":19242,"width":608},"\u002Fimages\u002F2024\u002F07\u002FOverview-of-the-new-Sustainable-Products-Regulation.png",[25,19244,19246],{"id":19245},"what-the-regulation-consists-of","What the regulation consists of",[79,19248,19250],{"id":19249},"definition-and-scope",[52,19251,19252],{},"Definition and scope",[15,19254,19255],{},"The Ecodesign Regulation establishes a framework for setting requirements that products must meet to be sold within the EU. It covers energy-related products, highlighting the need for the new Ecodesign for Sustainable Products Regulation (ESPR) to expand the scope and breadth of environmentally sustainable and circular products beyond just energy-related items. The regulation initially focused on energy-related products but is now expanding to include non-energy-related products as well. It covers a wide range of products, excluding only a few categories, such as motor vehicles and certain defense-related products.",[79,19257,19259],{"id":19258},"key-components-and-requirements",[52,19260,19261],{},"Key components and requirements",[15,19263,19264],{},[52,19265,4717],{},[15,19267,19268],{},"Products must have a DPP, providing detailed information about their sustainability and environmental impact.",[15,19270,19271],{},[52,19272,19273],{},"Prohibition of unsold consumer products destruction",[15,19275,19276],{},"Unsold textiles and footwear cannot be destroyed, promoting better resource use.",[15,19278,19279],{},[52,19280,19281],{},"Specific product requirements",[15,19283,19284],{},"Detailed requirements for durability, energy efficiency, and material composition.",[2061,19286,19287],{},[49,19288,19289],{},"Recycled content as a potential horizontal requirement applicable across several product groups.",[15,19291,19292],{},"Resource efficiency recycled content is part of the 16 product aspects listed in Article 5(1).",[87,19294,19295],{},[753,19296,19297,19299],{},[756,19298],{},[90,19300],{"alt":19261,"height":16728,"src":19301,"width":608},"\u002Fimages\u002F2024\u002F07\u002FKey-components-and-requirements.png",[25,19303,19305],{"id":19304},"the-digital-product-passport-dpp-a-key-component-of-the-new-ecodesign-regulation","The Digital Product Passport (DPP): A key component of the new Ecodesign Regulation",[15,19307,2678,19308,19310],{},[187,19309,7951],{"href":13848}," (DPP) is one of the new Ecodesign Regulation’s most innovative and impactful aspects. It is a comprehensive digital document that provides detailed information about a product’s sustainability and environmental impact.",[15,19312,19313],{},"The Product Passport is a digital record that accompanies a product throughout its lifecycle. It includes essential information on various aspects of the product, from its origin and materials to its environmental footprint and end-of-life options. The DPP ensures transparency and traceability, helping consumers, businesses, and regulators make informed decisions about the products they use, sell, or regulate.",[4157,19315,19317],{"id":19316},"key-elements-of-the-dpp","Key elements of the DPP",[46,19319,19320],{},[49,19321,19322],{},[52,19323,19324],{},"Product information:",[2061,19326,19327,19333,19339],{},[49,19328,19329,19332],{},[52,19330,19331],{},"Origin:"," Details about where and how the product was manufactured, including information on raw materials and production processes.",[49,19334,19335,19338],{},[52,19336,19337],{},"Materials:"," Comprehensive data on the materials used, their sources, and any certifications for sustainability or safety.",[49,19340,19341,19344],{},[52,19342,19343],{},"Manufacturing:"," Information on the manufacturing process, including energy consumption, emissions, and waste management practices.",[46,19346,19347],{},[49,19348,19349],{},[52,19350,19351],{},"Environmental impact:",[2061,19353,19354,19360,19366],{},[49,19355,19356,19359],{},[52,19357,19358],{},"Lifecycle assessment (LCA):"," Data on the product’s environmental impact throughout its lifecycle, from raw material extraction to disposal, including various environmental sustainability aspects.",[49,19361,19362,19365],{},[52,19363,19364],{},"Carbon footprint:"," Detailed information on the product’s carbon emissions during production, transportation, and use.",[49,19367,19368,19371],{},[52,19369,19370],{},"Resource efficiency:"," Insights into the product’s efficiency in using resources such as water, energy, and raw materials. The ESPR also aims to address other environmental sustainability aspects beyond just energy performance and circularity.",[46,19373,19374],{},[49,19375,19376],{},[52,19377,19378],{},"Durability and repairability:",[2061,19380,19381,19387],{},[49,19382,19383,19386],{},[52,19384,19385],{},"Durability standards:"," Information on how long the product will last under normal usage conditions.",[49,19388,19389,19392],{},[52,19390,19391],{},"Repairability score:"," A rating that indicates how easy it is to repair the product, including availability of spare parts and repair instructions.",[46,19394,19395],{},[49,19396,19397],{},[52,19398,19399],{},"Recyclability and end-of-life options:",[2061,19401,19402,19408],{},[49,19403,19404,19407],{},[52,19405,19406],{},"Recycling instructions:"," Guidelines on properly recycling the product, including information on which parts can be recycled and how.",[49,19409,19410,19413],{},[52,19411,19412],{},"End-of-life disposal:"," Information on safe and environmentally friendly disposal options for products at the end of their useful life.",[46,19415,19416],{},[49,19417,19418],{},[52,19419,19420],{},"Compliance and certifications:",[2061,19422,19423,19429],{},[49,19424,19425,19428],{},[52,19426,19427],{},"Regulatory compliance:"," Confirmation that the product meets all relevant EU regulations and standards.",[49,19430,19431,19434],{},[52,19432,19433],{},"Sustainability certifications:"," Details of any certifications the product has received for meeting sustainability or environmental standards.",[87,19436,19437],{},[753,19438,19439,19441],{},[756,19440],{},[90,19442],{"alt":19317,"height":16837,"src":19443,"width":608},"\u002Fimages\u002F2024\u002F07\u002FKey-elements-of-the-DPP.png",[25,19445,19447],{"id":19446},"implications-of-the-regulation","Implications of the regulation",[15,19449,19450],{},[52,19451,19452],{},"Environmental impact",[15,19454,19455],{},"The regulation aims to significantly reduce products’ environmental footprints by improving product design, which will help decrease waste, lower energy consumption, and reduce greenhouse gas emissions.",[15,19457,19458],{},[52,19459,19460],{},"Economic and market implications",[15,19462,19463],{},"For businesses, the regulation means adjusting product design and manufacturing processes. While this may involve initial costs, it also opens new market opportunities by aligning products with growing consumer demand for sustainability.",[25,19465,19467],{"id":19466},"affected-products","Affected products",[79,19469,19471],{"id":19470},"list-of-product-categories",[52,19472,19473],{},"List of product categories",[15,19475,19476],{},"The regulation affects a broad array of products, including:",[15,19478,19479],{},"– Textiles (garments and footwear)",[15,19481,19482],{},"– Furniture (including mattresses)",[15,19484,19485],{},"– Tires",[15,19487,19488],{},"– Detergents and lubricants",[15,19490,19491],{},"– Chemicals and paints",[15,19493,19494],{},"– Information and communication technology products",[87,19496,19497],{},[753,19498,19499,19501],{},[756,19500],{},[90,19502],{"alt":19473,"height":16837,"src":19503,"width":608},"\u002Fimages\u002F2024\u002F07\u002FList-of-product-categories.png",[15,19505,19506],{},"While the current list of affected products is extensive, it is not exhaustive. The range of products under the EU Ecodesign Regulation is expected to grow, addressing new environmental challenges and technological advancements.",[15,19508,19509],{},"The Digital Product Passport requirements will vary by category, with specifics outlined in the delegated and complementary acts. The Ecodesign for Sustainable Products Regulation (ESPR) sets a general framework, but the delegated acts will detail the precise obligations of manufacturers, importers, and other stakeholders, ensuring compliance and promoting sustainability across various sectors.",[79,19511,19513],{"id":19512},"criteria-for-energy-related-product-inclusion","Criteria for energy-related product inclusion",[15,19515,19516],{},"Products are selected based on their environmental impact and potential for improvement in sustainability, considering the entire life cycle from raw material extraction to end-of-life disposal, with a focus on environmental sustainability aspects.",[25,19518,19520],{"id":19519},"obligations-imposed-by-the-regulation","Obligations imposed by the regulation",[79,19522,19524],{"id":19523},"requirements-for-manufacturers",[52,19525,19526],{},"Requirements for manufacturers",[15,19528,19529],{},"Manufacturers must design products to meet specific eco-design criteria, including durability, repairability, and recyclability, and provide necessary information in the DPP.",[79,19531,19533],{"id":19532},"responsibilities-of-importers-and-distributors",[52,19534,19535],{},"Responsibilities of importers and distributors",[15,19537,19538],{},"Importers and distributors must ensure products comply with ecodesign requirements, verifying the presence and accuracy of the DPP.",[79,19540,19542],{"id":19541},"duties-of-online-marketplaces-and-fulfillment-service-providers",[52,19543,19544],{},"Duties of online marketplaces and fulfillment service providers",[15,19546,19547],{},"These entities must ensure products sold through their platforms meet the regulation’s requirements and prevent the sale of non-compliant products.",[79,19549,19551],{"id":19550},"authorized-representatives-and-their-roles",[52,19552,19553],{},"Authorized representatives and their roles",[15,19555,19556],{},"Authorized representatives must be appointed to handle compliance tasks within the EU, especially for companies based outside the EU.",[25,19558,19560],{"id":19559},"adaptation-strategies-for-companies","Adaptation strategies for companies",[15,19562,19563],{},[52,19564,19565],{},"Steps for compliance",[15,19567,19568],{},"– Conduct a product audit to identify areas where current products do not meet the new requirements.",[15,19570,19571],{},"– Revise design and manufacturing processes to incorporate sustainable practices.",[15,19573,19574],{},"– Develop the Digital Product Passport with all required information.",[15,19576,19577],{},[52,19578,19579],{},"Best practices for implementation",[15,19581,19582],{},"– Engage with stakeholders, including suppliers, customers, and regulatory bodies.",[15,19584,19585],{},"– Invest in training to ensure staff can implement the new requirements.",[15,19587,19588],{},"– Use lifecycle assessments to evaluate the environmental impact of products and identify improvement opportunities.",[15,19590,19591],{},[52,19592,19593],{},"Technical and administrative measures",[15,19595,19596],{},"– Set up a compliance team to manage and oversee regulation implementation.",[15,19598,19599],{},"– Develop documentation systems to maintain and update the DPP and other required records.",[25,19601,19603],{"id":19602},"consequences-of-non-compliance","Consequences of non-compliance",[15,19605,19606],{},[52,19607,19608],{},"Penalties and fines",[15,19610,19611],{},"Non-compliance can result in significant fines and penalties, impacting profitability.",[15,19613,19614],{},[52,19615,19616],{},"Market restrictions and product recalls",[15,19618,19619],{},"Non-compliant products may be banned from the EU market, and companies may be required to recall them, leading to financial and reputational damage.",[15,19621,19622],{},[52,19623,19624],{},"Legal and regulatory repercussions",[15,19626,19627],{},"Non-compliance can lead to legal actions from regulatory bodies and consumers, resulting in lengthy and costly legal disputes.",[25,19629,19631],{"id":19630},"complementary-acts-and-delegated-acts","Complementary acts and delegated acts",[15,19633,19634],{},[52,19635,19636],{},"Role of delegated acts in the regulation",[15,19638,19639],{},"Delegated acts are specific rules the European Commission sets detailing requirements for particular product categories, ensuring the general framework is effectively applied.",[15,19641,19642],{},[52,19643,19644],{},"Expected timeline and first set of product categories",[15,19646,19647],{},"The first set of delegated acts will be developed within nine months of the regulation’s entry into force, focusing on priority product categories with significant environmental impacts.",[15,19649,19650],{},[52,19651,19652],{},"Specific requirements and standards to be established",[15,19654,19655],{},"Delegated acts will establish specific performance and information requirements, such as standards for energy efficiency, material use, and product labeling.",[87,19657,19658],{},[753,19659,19660,19662],{},[756,19661],{},[90,19663],{"alt":19631,"height":16837,"src":19664,"width":608},"\u002Fimages\u002F2024\u002F07\u002FComplementary-acts-and-delegated-acts.png",[25,19666,2375],{"id":2374},[15,19668,19669,19670,19675],{},"The new ",[187,19671,19674],{"href":19672,"rel":19673,"target":317},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002F?uri=CELEX%3A32024R1781&qid=1719580391746",[315,316],"Ecodesign Regulation"," represents a transformative shift in product design, manufacturing, and disposal, setting stringent requirements to improve product sustainability. While posing challenges such as compliance costs and administrative burdens, it also offers opportunities for market differentiation, innovation, and long-term savings.",[15,19677,19678],{},"By reducing environmental footprints and promoting a circular economy, the regulation protects the environment and fosters economic resilience. Businesses that proactively adapt will comply with the law and lead in the sustainable market, driving innovation and capturing consumer demand for environmentally responsible products.",[15,19680,19681],{},"In summary, while initially challenging, the Ecodesign Regulation aligns with global sustainability trends, benefiting both the environment and the economy.",[15,19683,19684],{},"Get in touch to discover how we can help you.",{"title":321,"searchDepth":322,"depth":322,"links":19686},[19687,19688,19689,19693,19696,19697,19701,19707,19708,19709,19710],{"id":19212,"depth":325,"text":19215},{"id":19221,"depth":325,"text":19224},{"id":19245,"depth":325,"text":19246,"children":19690},[19691,19692],{"id":19249,"depth":322,"text":19252},{"id":19258,"depth":322,"text":19261},{"id":19304,"depth":325,"text":19305,"children":19694},[19695],{"id":19316,"depth":4572,"text":19317},{"id":19446,"depth":325,"text":19447},{"id":19466,"depth":325,"text":19467,"children":19698},[19699,19700],{"id":19470,"depth":322,"text":19473},{"id":19512,"depth":322,"text":19513},{"id":19519,"depth":325,"text":19520,"children":19702},[19703,19704,19705,19706],{"id":19523,"depth":322,"text":19526},{"id":19532,"depth":322,"text":19535},{"id":19541,"depth":322,"text":19544},{"id":19550,"depth":322,"text":19553},{"id":19559,"depth":325,"text":19560},{"id":19602,"depth":325,"text":19603},{"id":19630,"depth":325,"text":19631},{"id":2374,"depth":325,"text":2375},"Learn how the new Ecodesign for Sustainable Product Regulation impacts businesses, promotes sustainability, and drives innovation in the EU market.",{},"\u002Fimages\u002F2024\u002F07\u002FEcodesign-for-sustainable-product-regulation.png","\u002Fnews\u002Fecodesign-for-sustainable-product-regulation","2024-07-29T11:47:12+02:00",{"title":19195,"description":19711},"news\u002Fecodesign-for-sustainable-product-regulation","2024-07-29T14:50:15+02:00","QT54pBWtnBxP-kMefMAtQ1RIJY0IDMD5CfNZF9nb-KI",{"id":19721,"title":19722,"author":7,"body":19723,"category":7,"description":19869,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":19870,"navigation":351,"ogImage":19871,"path":19872,"publishedAt":19873,"sections":7,"seo":19874,"sourcePath":19875,"stem":19876,"updatedAt":19877,"videos":7,"__hash__":19878},"pages\u002Fnews\u002Fgs1-uk-partner-event.md","GS1 UK Partner Event 2024: Digital Link champions the future of QR codes • Digital Link",{"type":9,"value":19724,"toc":19857},[19725],[12,19726,19727,19730,19733,19737,19743,19752,19756,19759,19762,19766,19769,19773,19776,19779,19782,19791,19795,19799,19802,19806,19809,19813,19816,19819,19828,19832,19835,19844],{},[15,19728,19729],{},"The Gherkin building in London was the innovation hub on June 24, 2024, as GS1 UK partners – including our COO and co-founder Paula Rivero and our CTO Gabriel Pinto – came together for a unique opportunity to explore a day of GS1 standards.",[15,19731,19732],{},"Among the many great sessions, the highlight for us was the “A World of Possibilities with QR Codes Powered by GS1” presentation, which is what we do—making global standards for universal data transparency a reality.",[25,19734,19736],{"id":19735},"the-power-of-purpose","The Power of purpose",[15,19738,19739,19740,19742],{},"The day started with some powerful reminders about what makes brands successful: defining and living their purpose. This really resonated with us at ",[187,19741,190],{"href":189},". Our purpose is clear: to ensure everyone can access true and detailed product information and leave the world better than we found it. We aim to transform business practices by fostering collaboration and shared ideas.",[87,19744,19745],{},[753,19746,19747,19749],{},[756,19748],{},[90,19750],{"alt":19736,"height":16728,"src":19751,"width":608},"\u002Fimages\u002F2024\u002F07\u002FThe-Power-of-purpose.png",[25,19753,19755],{"id":19754},"the-packaging","The packaging",[15,19757,19758],{},"One of the highlights was Camilla Young (GS1 UK Programme Lead for QR codes powered by GS1) talking about her children turning a cardboard box into a world of play. This is a simple yet powerful example of how packaging is more than just a container; it’s an opportunity to tell a story and create an experience.",[15,19760,19761],{},"At Digital Link, we know this and want to help brands use packaging to connect with consumers on a deeper level. Strategic development initiatives can transform packaging, driving the adoption of innovations like 2D barcodes and QR codes.",[25,19763,19765],{"id":19764},"the-trusted-data","The trusted data",[15,19767,19768],{},"Data was a big theme of the day. Anne Godfrey’s talk said every company is both an experience company and a data company (Anne is the CEO of GS1 UK). The next step in the digital journey is to provide trusted data in the right format for each stakeholder.",[25,19770,19772],{"id":19771},"the-2d-barcode-session","The 2D barcode session",[15,19774,19775],{},"The “QR Codes Powered by GS1” session was particularly relevant. It highlighted how QR codes can deliver product information and make it easier for consumers to make decisions.",[15,19777,19778],{},"The presentation showed how QR codes, backed by GS1 standards, are changing consumer engagement, operational efficiency, and expansion into new industries. Attendees had the opportunity to explore ideas and challenges, showcasing how these standards can drive meaningful changes in various professional settings.",[15,19780,19781],{},"We at Digital Link are champions of this. As GS1 Digital Link ambassadors, we have traveled the world promoting a universal data language to bridge the gap between physical products and digital information.",[87,19783,19784],{},[753,19785,19786,19788],{},[756,19787],{},[90,19789],{"alt":19772,"height":16728,"src":19790,"width":608},"\u002Fimages\u002F2024\u002F07\u002FThe-2D-barcode-session.png",[25,19792,19794],{"id":19793},"key-takeaways","Key takeaways",[79,19796,19798],{"id":19797},"deeper-consumer-engagement","Deeper consumer engagement",[15,19800,19801],{},"QR codes give consumers instant access to product information, authenticity checks, and promotional content and serve as a platform to share ideas, address challenges, and discuss transformative standards.",[79,19803,19805],{"id":19804},"retail-efficiency","Retail efficiency",[15,19807,19808],{},"QR codes simplify operations from inventory management to checkout process and overall shopping experience, significantly transforming the way people work in retail environments.",[79,19810,19812],{"id":19811},"broader-industry","Broader industry",[15,19814,19815],{},"Beyond retail, QR codes are progressing in healthcare for patient safety and traceability and in construction for tracking materials and compliance.",[15,19817,19818],{},"The session also included a Q&A, during which we shared ideas on scaling connected packaging and using QR codes to drive marketing innovation. The enthusiasm of the audience made us even more convinced of our purpose.",[87,19820,19821],{},[753,19822,19823,19825],{},[756,19824],{},[90,19826],{"alt":19794,"height":16837,"src":19827,"width":608},"\u002Fimages\u002F2024\u002F07\u002FKey-takeaways.png",[25,19829,19831],{"id":19830},"networking-and-connections-to-share-ideas","Networking and connections to share ideas",[15,19833,19834],{},"The day ended with a networking session, which was a great catching opportunity to reconnect with other GS1 partners and discuss the day’s insights. The audience’s passion and commitment were evident. We are all on a mission to implement these standards and create a better future.",[15,19836,19837,19838,19843],{},"In summary, the ",[187,19839,19842],{"href":19840,"rel":19841},"https:\u002F\u002Fwww.gs1uk.org\u002F",[316],"GS1 UK"," Partner Event 2024 was a great demonstration of the role of GS1 standards in the digital journey. For Digital Link, it confirmed our commitment to being at the forefront of QR codes powered by GS1. As GS1 Digital Link ambassadors, we are excited for what’s to come.",[87,19845,19846,19853],{},[753,19847,19848,19850],{},[756,19849],{},[90,19851],{"alt":19831,"height":16837,"src":19852,"width":608},"\u002Fimages\u002F2024\u002F07\u002FNetworking-and-connections-to-share-ideas.png",[19854,19855,19856],"figcaption",{},"Courtesy of GS1 UK",{"title":321,"searchDepth":322,"depth":322,"links":19858},[19859,19860,19861,19862,19863,19868],{"id":19735,"depth":325,"text":19736},{"id":19754,"depth":325,"text":19755},{"id":19764,"depth":325,"text":19765},{"id":19771,"depth":325,"text":19772},{"id":19793,"depth":325,"text":19794,"children":19864},[19865,19866,19867],{"id":19797,"depth":322,"text":19798},{"id":19804,"depth":322,"text":19805},{"id":19811,"depth":322,"text":19812},{"id":19830,"depth":325,"text":19831},"We attended the GS1 UK Partner Event 2024 to champion the future. Join us in driving global standards for universal data transparency.",{},"\u002Fimages\u002F2024\u002F07\u002FGS1-UK-Partner-Event.png","\u002Fnews\u002Fgs1-uk-partner-event","2024-07-26T16:55:18+02:00",{"title":19722,"description":19869},"\u002Fnews\u002Fgs1-uk-partner-event\u002F","news\u002Fgs1-uk-partner-event","2024-07-26T16:55:20+02:00","5qrSboCDaCiLOhrnDKdiDyqM-F-W3wCkf7-8u4NlpPk",{"id":19880,"title":19881,"author":7,"body":19882,"category":7,"description":20417,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":20418,"navigation":351,"ogImage":20419,"path":20420,"publishedAt":20421,"sections":7,"seo":20422,"sourcePath":20423,"stem":20424,"updatedAt":20425,"videos":7,"__hash__":20426},"pages\u002Fnews\u002Feuropean-wine-label-reform.md","All about the European wine label reform in a 5-minute read • Digital Link",{"type":9,"value":19883,"toc":20408},[19884],[12,19885,19886,19889,19896,19907,19919,19925,19928,19932,19942,19960,19966,19973,19983,19994,20005,20018,20022,20029,20037,20044,20064,20080,20093,20099,20103,20117,20129,20136,20165,20174,20182,20192,20199,20209,20213,20218,20237,20242,20246,20253,20260,20271,20278,20288,20295,20299,20308,20314,20343,20353,20360,20362,20386,20395,20402],{},[15,19887,19888],{},"By the end of 2023, all wine labels in the EU will have to provide nutrition facts and ingredients. Discover how digital links can help you comply with the new regulations.",[15,19890,19891,19892,19895],{},"If you are reading this, chances are you are a winemaker or work with wine or wine-based beverages. As wine lovers, we appreciate ",[52,19893,19894],{},"how much effort and passion it takes"," to maintain and improve a terroir, select and blend vines to perfection, age the vintages properly, and ensure maximum quality throughout the wine supply chain.",[15,19897,19898,19899,19902,19903,19906],{},"Well, now’s the time to furtherly highlight all this and more to connoisseurs and conscious consumers across Europe alike. Because ",[52,19900,19901],{},"from December 8, 2023, all wines and aromatized wines"," (like Vermouth, Quinquina, Lillet, or Americano) put on the market in the European Union ",[52,19904,19905],{},"must include a nutrition declaration and a list of ingredients"," on their labels.",[15,19908,19909,19910,19913,19914,19918],{},"These are the basic requirements introduced by the ",[52,19911,19912],{},"EU Regulation 2021\u002F2117",", putting into effect the ",[187,19915,19917],{"href":19916},"\u002Fguides\u002Feu-regulation-2021-2117\u002F","European wine label reform"," – or should we say revolution?",[15,19920,19921,19922,319],{},"At this point, you are most likely wondering how hard will this new law hit your business and what you should do to prepare and meet its obligations. We made sure to answer these questions and more with our guide to ",[52,19923,19924],{},"quickly learn the essentials of the new European wine label reform",[15,19926,19927],{},"Ready? Let’s cut to the chase, then.",[79,19929,19931],{"id":19930},"what-is-eu-regulation-20212117","What is EU Regulation 2021\u002F2117?",[15,19933,19934,19938,19939,319],{},[187,19935,19912],{"href":19936,"rel":19937},"https:\u002F\u002Fwww.eumonitor.eu\u002F9353000\u002F1\u002Fj4nvk6yhcbpeywk_j9vvik7m1c3gyxp\u002Fvlok8fweejzl",[316],", published on December 2, 2021, integrates and amends previous regulations to enable the implementation of ",[52,19940,19941],{},"stricter requirements for wine and aromatized wine labels",[15,19943,19944,19945,19948,19949,19954,19955,319],{},"The ultimate purpose of this measure is to promote ",[52,19946,19947],{},"consumer health and food safety"," in the framework of the",[187,19950,19953],{"href":19951,"rel":19952},"https:\u002F\u002Fagriculture.ec.europa.eu\u002Fcommon-agricultural-policy_en",[316]," Common Agricultural Policy (CAP) program"," and the so-called European ",[187,19956,19959],{"href":19957,"rel":19958},"https:\u002F\u002Ffood.ec.europa.eu\u002Fhorizontal-topics\u002Ffarm-fork-strategy_en",[316]," “Farm to Fork” strategy",[15,19961,19962,19963,319],{},"High-level objectives apart, the key takeaway here for winemakers and distributors is that all bottles sold within the EU borders will have to ",[52,19964,19965],{},"provide consumers with a nutrition declaration and a detailed list of ingredients",[15,19967,19968,19969,19972],{},"This information can be printed directly on the label or ",[52,19970,19971],{},"made available “by electronic means,”"," except for the energy value (with the symbol “E”), which must always be shown on the label, as well as any substance that might cause allergies or intolerances.",[87,19974,19975],{},[753,19976,19977,19979],{},[756,19978],{},[90,19980],{"alt":19981,"src":19982},"What is EU Regulation","\u002Fimages\u002F2023\u002F02\u002FWhat-is-EU-Regulation-2.jpg",[15,19984,19985,19986,19989,19990,19993],{},"But what does “by electronic means” exactly mean? Simply put, you can redirect buyers ",[52,19987,19988],{},"through a digital link QR code"," to an online resource where all the mandatory info is available. Without cluttering the label too much, and ",[52,19991,19992],{},"free to edit data whenever necessary"," – no need to reprint any labels.",[15,19995,19996,19997,20000,20001,20004],{},"Remember, though, that the page hosting the mandatory info should ",[52,19998,19999],{},"avoid collecting or tracking user data"," and should ",[52,20002,20003],{},"not provide content aimed at marketing"," purposes.",[15,20006,20007,20008,20013,20014,20017],{},"In addition, as stated by ",[187,20009,20012],{"href":20010,"rel":20011},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FALL\u002F?uri=CELEX%3A32011R1169",[316]," article 15 of EU Regulation 1169\u002F2011",", mandatory information must be ",[52,20015,20016],{},"provided in a language easily understood by the consumers"," of the EU country where a food or beverage is marketed.",[79,20019,20021],{"id":20020},"what-is-a-nutrition-declaration-for-wines","What is a nutrition declaration for wines?",[15,20023,20024,20025,20028],{},"According to EU law, a compliant nutrition declaration must inform consumers about a food or beverage’s energy and nutrient content. The minimum ",[52,20026,20027],{},"mandatory information required"," is:",[2061,20030,20031,20034],{},[49,20032,20033],{},"energy value",[49,20035,20036],{},"amounts of fat, saturates, carbohydrates, sugars, protein, and salt",[15,20038,20039,20040,20043],{},"In addition to that, ",[52,20041,20042],{},"optional information"," includes amounts of:",[2061,20045,20046,20049,20052,20055,20058,20061],{},[49,20047,20048],{},"mono-unsaturates",[49,20050,20051],{},"polyunsaturates",[49,20053,20054],{},"polyols",[49,20056,20057],{},"starch",[49,20059,20060],{},"fiber",[49,20062,20063],{},"any of the vitamins or minerals permitted by law",[15,20065,20066,20068,20069,20072,20073,20076,20077,319],{},[564,20067],{},"The values displayed in the nutrition declaration are averages. They can be based on ",[52,20070,20071],{},"analysis made by the manufacturer",", calculated using the ",[52,20074,20075],{},"known or actual average values"," of the ingredients, or with ",[52,20078,20079],{},"generally established and accepted data",[15,20081,20082,20083,20088,20089,20092],{},"The energy value must be indicated in kilojoules (kJ) and kilo calories (kcal) per 100 g or 100 ml, and nutrient amounts must be indicated per 100 g or 100 ml. Anyway,",[187,20084,20087],{"href":20085,"rel":20086},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002F?uri=CELEX:32011R1169#d1e2588-18-1",[316]," article 33 of EU Regulation 1169\u002F2011"," lists a few cases in which ",[52,20090,20091],{},"values expressed per portion or consumption unit"," (for instance, “a glass”) can be added to the information per 100 g or 100 ml, or replace it entirely.",[15,20094,20095,20096,319],{},"What’s especially important is that the most accepted way of displaying the nutrition declaration is ",[52,20097,20098],{},"in table form",[79,20100,20102],{"id":20101},"what-is-a-list-of-ingredients-for-wines","What is a list of ingredients for wines?",[15,20104,20105,20106,20109,20110,20113,20114,319],{},"A general rule for ingredient lists in the EU is that all lists must be ",[52,20107,20108],{},"preceded by a heading including the word “ingredients” ","and must include all the ingredients in ",[52,20111,20112],{},"descending order of weight",", each one ",[52,20115,20116],{},"designated by its specific name",[15,20118,20119,20120,20123,20124,319],{},"Details about how ingredients should be displayed on food and beverage labels are provided by ",[52,20121,20122],{},"Annex I to XV"," of",[187,20125,20128],{"href":20126,"rel":20127},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002FHTML\u002F?uri=CELEX:02011R1169-20180101#tocId84",[316]," EU Regulation 1169\u002F2011",[15,20130,20131,20132,20135],{},"Not keen on reading an entire regulation of the European Parliament and of the Council? We’ve got you covered. Here is ",[52,20133,20134],{},"a list of wine ingredients"," that could be included in the new labels:",[2061,20137,20138,20141,20144,20147,20150,20153,20156,20159,20162],{},[49,20139,20140],{},"grapes",[49,20142,20143],{},"grape must",[49,20145,20146],{},"saccharose",[49,20148,20149],{},"concentrated\u002Frectified grape must",[49,20151,20152],{},"liqueur d’expedition",[49,20154,20155],{},"stabilizers and acidity regulators such as tartaric acid, metatartaric acid, malic acid, lactic acid, fumaric acid, citric acid, calcium sulfate, gum arabic, yeast mannoproteins, carboxymethylcellulose (CMC), and potassium poly aspartate (these can be preceded by “May contain”)",[49,20157,20158],{},"preservatives and antioxidants such as sulfur dioxide, potassium bisulfite, potassium metabisulfite, potassium sorbate, lysozyme, ascorbic acid, and dimethyl dicarbonate (DMDC)",[49,20160,20161],{},"gas preservers such as argon, nitrogen, and carbon dioxide (these can be included by simply writing “Bottled in a protective atmosphere”)",[49,20163,20164],{},"other substances such as Aleppo pine resin and caramel.",[15,20166,20167,20169,20170,20173],{},[564,20168],{},"We’re ",[52,20171,20172],{},"keeping this list updated"," as further details are released from the authorities.",[79,20175,20177,20178],{"id":20176},"what-is-the-deadline-to-comply-with-the-wine-label-requirements-introduced-by-eu-regulation-20212117","What is the deadline to comply with the wine label requirements introduced by EU Regulation 2021\u002F2117?",[52,20179,20180],{},[564,20181],{},[87,20183,20184],{},[753,20185,20186,20188],{},[756,20187],{},[90,20189],{"alt":20190,"src":20191},"What is the deadline to comply with the wine label requirements introduced by EU Regulation 2021_2117_","\u002Fimages\u002F2023\u002F01\u002FWhat-is-the-deadline-to-comply-with-the-wine-label-requirements-introduced-by-EU-Regulation-2021_2117_.jpg",[15,20193,20194,20195,20198],{},"The regulation provided a 2-year transition period, so any wine and aromatized wine ",[52,20196,20197],{},"produced and labeled after December 8, 2023",", must meet its requirements.",[15,20200,20201,20202,20205,20206,319],{},"Wines and aromatized wines produced and labeled before December 8, 2023, can still be marketed in the EU ",[52,20203,20204],{},"until stocks last",". Relabeling bottles already on the market is ",[52,20207,20208],{},"not required",[79,20210,20212],{"id":20211},"what-are-the-consequences-for-not-complying-with-the-new-wine-label-reform","What are the consequences for not complying with the new wine label reform?",[15,20214,20215,20217],{},[187,20216,19912],{"href":19916}," doesn’t explicitly establish penalties or fines for non-compliant products, leaving it to the Member States to take adequate measures to:",[2061,20219,20220,20230],{},[49,20221,20222,20223,20226,20227],{},"ensure that wines and aromatized wines not labeled in conformity with the regulation are ",[52,20224,20225],{},"not placed on the market"," and, if they are already available, are ",[52,20228,20229],{},"withdrawn from the market",[49,20231,20232,20233,20236],{},"apply ",[52,20234,20235],{},"effective penalties"," for non-compliant producers and distributors",[15,20238,20239,20241],{},[564,20240],{},"We will provide more details about fines and penalties as soon as Member States release them.",[79,20243,20245],{"id":20244},"is-the-wine-label-reform-limited-to-the-european-union","Is the wine label reform limited to the European Union?",[15,20247,20248,20249,20252],{},"EU Regulation 2021\u002F2117 is a European law and only affects EU countries – which, by the way, represent ",[52,20250,20251],{},"63% of global wine production"," and 57% of global wine consumption, plus 70% of total wine exports.",[15,20254,20255,20256,20259],{},"But it’s very likely that similar requirements might be ",[52,20257,20258],{},"introduced soon in other countries",", like the U.S.",[15,20261,20262,20263,20270],{},"The U.S. Treasury Department released the report ",[187,20264,20267],{"href":20265,"rel":20266},"https:\u002F\u002Fhome.treasury.gov\u002Fsystem\u002Ffiles\u002F136\u002FCompetition-Report.pdf",[316],[52,20268,20269],{},"“Competition in the Markets for Beer, Wine, and Spirits”"," in February 2022, responding to a direct order from President Biden.",[15,20272,20273,20274,20277],{},"The report advises the Alcohol and Tobacco Tax and Trade Bureau (TTB), which regulates alcoholic beverages in the U.S., to implement “regulatory proposals that could serve public health and foster competition by providing information to consumers, such as ",[52,20275,20276],{},"mandatory allergen, nutrition, and ingredient labeling",".”",[87,20279,20280],{},[753,20281,20282,20284],{},[756,20283],{},[90,20285],{"alt":20286,"src":20287},"Is the wine label reform limited to the European Union_","\u002Fimages\u002F2023\u002F01\u002FIs-the-wine-label-reform-limited-to-the-European-Union_.jpg",[15,20289,20290,20291,20294],{},"So, more robust label regulations are expected in the country that ",[52,20292,20293],{},"ranks fourth among wine producers ","worldwide, after Italy, France, and Spain. And more will follow.",[79,20296,20298],{"id":20297},"how-to-comply-with-the-wine-label-reform-requirements-of-eu-regulation-20212117","How to comply with the wine label reform requirements of EU Regulation 2021\u002F2117?",[15,20300,20301,20302,20307],{},"The easiest and most flexible solution to meet the new requirements for wine and aromatized wine labels in the EU is to ",[52,20303,20304,20305],{},"use digital link ",[187,20306,10475],{"href":17727}," to connect consumers to the mandatory info.",[15,20309,20310,20311,7928],{},"Digital link QRs, like the ones we provide, encode ",[52,20312,20313],{},"a web address combined with the GTIN",[15,20315,20316,20317,20320,20321,20324,20325,20328,20329,20332,20333,1368,20336,20338,20339,20342],{},"This way, the same QR code can be used ",[52,20318,20319],{},"at points of sale for checkout",", while consumers who read it with their smartphones are redirected to ",[52,20322,20323],{},"a product page displaying the nutrition declaration and the list of ingredients",", plus links to all relevant online resources like ",[52,20326,20327],{},"recipes",", interactive ",[52,20330,20331],{},"winery tours",", educational ",[52,20334,20335],{},"videos",[52,20337,6254],{}," programs, ",[52,20340,20341],{},"e-shops",": the sky’s the limit.",[87,20344,20345],{},[753,20346,20347,20349],{},[756,20348],{},[90,20350],{"alt":20351,"src":20352},"How to comply with the wine label requirements of EU Regulation 2021_2117_","\u002Fimages\u002F2023\u002F01\u002FHow-to-comply-with-the-wine-label-requirements-of-EU-Regulation-2021_2117_.jpg",[15,20354,20355,20356,20359],{},"Not to mention that with a digital link QR code, you can ",[52,20357,20358],{},"get rid of all other barcodes and marketing QRs"," on labels in a single move.",[15,20361,19116],{},[2061,20363,20364,20370,20376,20382],{},[49,20365,19121,20366,20369],{},[52,20367,20368],{},"comply with the EU wine label regulations"," and any other present or future legal requirements for wine packaging",[49,20371,19128,20372,20375],{},[52,20373,20374],{},"free up space on labels"," by combining all the functionalities of other barcodes, QRs, Data Matrix, and tags currently printed or attached to bottles",[49,20377,19128,20378,19138,20380],{},[52,20379,19137],{},[187,20381,19142],{"href":19141},[49,20383,19145,20384,19149],{},[52,20385,19148],{},[15,20387,20388,20390,20391,20394],{},[564,20389],{},"Since the ",[52,20392,20393],{},"2027 deadline for the global transition"," from the old barcodes to digital link QR codes is quickly approaching, it’s a win-win!",[15,20396,20397,20398,20401],{},"Eager to discover more and get ready for the wine label revolution? ",[52,20399,20400],{},"Get in touch with our experts"," at info@digital-link.com",[15,20403,20404,20405,319],{},"We will be more than happy to answer all your questions and design ",[52,20406,20407],{},"a solution tailored to your needs",{"title":321,"searchDepth":322,"depth":322,"links":20409},[20410,20411,20412,20413,20414,20415,20416],{"id":19930,"depth":322,"text":19931},{"id":20020,"depth":322,"text":20021},{"id":20101,"depth":322,"text":20102},{"id":20176,"depth":322,"text":20177},{"id":20211,"depth":322,"text":20212},{"id":20244,"depth":322,"text":20245},{"id":20297,"depth":322,"text":20298},"A quick guide to the EU wine label reform and how to comply with digital link QR codes before the deadline.",{},"\u002Fimages\u002F2023\u002F01\u002FEverything-you-need-to-know-about-the-European-wine-label-reform-in-a-5-minute-read.jpg","\u002Fnews\u002Feuropean-wine-label-reform","2024-06-28T18:18:04+02:00",{"title":19881,"description":20417},"\u002Fnews\u002Feuropean-wine-label-reform\u002F","news\u002Feuropean-wine-label-reform","2024-09-05T14:50:00+02:00","YL8lirxMt4YahqqtRsYScMSYhuQi5SqIwAhkms0V7Ro",{"id":20428,"title":20429,"author":7,"body":20430,"category":7,"description":20963,"extension":348,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":20964,"navigation":351,"ogImage":20419,"path":20965,"publishedAt":20421,"sections":7,"seo":20966,"sourcePath":20967,"stem":20968,"updatedAt":20969,"videos":7,"__hash__":20970},"pages\u002Fnews\u002Freforma-europea-etiquetas-vino.md","Todo sobre la reforma europea de las etiquetas de vino en 5 minutos • Digital Link",{"type":9,"value":20431,"toc":20954},[20432],[12,20433,20434,20437,20444,20455,20467,20473,20476,20480,20490,20506,20512,20519,20528,20539,20549,20561,20565,20572,20580,20587,20607,20623,20635,20641,20645,20659,20669,20676,20705,20713,20721,20730,20737,20747,20751,20756,20775,20780,20784,20791,20798,20808,20815,20823,20830,20834,20845,20851,20880,20889,20896,20899,20932,20941,20948],{},[15,20435,20436],{},"A finales de 2023, todas las etiquetas de vino de la UE deberán incluir información nutricional e ingredientes. Descubre cómo los digital links pueden ayudarte a cumplir la nueva normativa.",[15,20438,20439,20440,20443],{},"Si estás leyendo esto, lo más probable es que seas enólogo o trabajes con vino o bebidas a base de vino. Como amantes del vino, somos conscientes ",[52,20441,20442],{},"del esfuerzo y la pasión"," que supone mantener y mejorar un terruño, seleccionar y mezclar las vides a la perfección, envejecer las cosechas adecuadamente y garantizar la máxima calidad en toda la cadena de suministro del vino.",[15,20445,20446,20447,20450,20451,20454],{},"Pues bien, ahora es el momento de destacar aún más todo esto y mucho más ante los entendidos y consumidores conscientes de toda Europa. Porque ",[52,20448,20449],{},"a partir del 8 de diciembre de 2023, todos los vinos y vinos aromatizados"," (como el Vermut, la Quinquina, el Lillet o el Americano) que se comercialicen en la Unión Europea ",[52,20452,20453],{},"deberán incluir una declaración nutricional y una lista de ingredientes"," en sus etiquetas.",[15,20456,20457,20458,20461,20462,20466],{},"Estos son los requisitos básicos introducidos por el ",[52,20459,20460],{},"Reglamento 2021\u002F2117"," de la UE, que pone en marcha la ",[187,20463,20465],{"href":20464},"\u002Fes\u002Fguias\u002Freglamento-2021-2117-de-la-eu\u002F","reforma"," -¿o deberíamos decir revolución?",[15,20468,20469,20470,319],{},"Llegados a este punto, lo más probable es que te estés preguntando hasta qué punto afectará esta nueva ley a tu empresa y qué debes hacer para prepararte y cumplir tus obligaciones. Nos hemos asegurado de responder a estas preguntas y a otras más con nuestra guía para ",[52,20471,20472],{},"conocer rápidamente lo esencial de la nueva reforma europea de las etiquetas de vino",[15,20474,20475],{},"¿Preparado? Vayamos al grano.",[79,20477,20479],{"id":20478},"qué-es-el-reglamento-20212117-de-la-ue","¿Qué es el Reglamento 2021\u002F2117 de la UE?",[15,20481,20482,20486,20487,319],{},[187,20483,20485],{"href":19936,"rel":20484},[316],"El Reglamento 2021\u002F2117 de la UE",", publicado el 2 de diciembre de 2021, integra y modifica reglamentos anteriores para permitir la aplicación de ",[52,20488,20489],{},"requisitos más estrictos para las etiquetas de vinos y vinos aromatizados",[15,20491,20492,20493,20496,20497,20501,20502,319],{},"El fin último de esta medida es promover la ",[52,20494,20495],{},"salud de los consumidores y la seguridad alimentaria"," en el marco",[187,20498,20500],{"href":19951,"rel":20499},[316]," del programa de la Política Agrícola Común (PAC)"," y de la llamada ",[187,20503,20505],{"href":19957,"rel":20504},[316],"estrategia europea «de la granja a la mesa»",[15,20507,20508,20509,319],{},"Aparte de los objetivos de alto nivel, lo más importante para los productores y distribuidores de vino es que todas las botellas que se vendan dentro de las fronteras de la UE tendrán que ",[52,20510,20511],{},"facilitar a los consumidores una declaración nutricional y una lista detallada de ingredientes",[15,20513,20514,20515,20518],{},"Esta información puede imprimirse directamente en la etiqueta o ",[52,20516,20517],{},"facilitarse «por medios electrónicos»,"," excepto el valor energético (con el símbolo «E»), que debe figurar siempre en la etiqueta, así como cualquier sustancia que pueda provocar alergias o intolerancias.",[87,20520,20521],{},[753,20522,20523,20525],{},[756,20524],{},[90,20526],{"alt":20527,"src":19982},"Qué es el Reglamento de la UE",[15,20529,20530,20531,20534,20535,20538],{},"Pero, ¿qué significa exactamente «por medios electrónicos»? En pocas palabras, puede redirigir a los compradores a ",[52,20532,20533],{},"través de un código QR de digital link"," a un recurso en línea donde esté disponible toda la información obligatoria. Sin abarrotar demasiado la etiqueta, y con ",[52,20536,20537],{},"libertad para editar los datos siempre que sea necesario",", sin necesidad de reimprimir ninguna etiqueta.",[15,20540,20541,20542,20545,20546,319],{},"Recuerda, no obstante, que la página que aloja la información obligatoria debe ",[52,20543,20544],{},"evitar recopilar o rastrear los datos del usuario"," y ",[52,20547,20548],{},"no debe ofrecer contenido destinado a fines de marketing",[15,20550,20551,20552,20556,20557,20560],{},"Además, tal y como establece el ",[187,20553,20555],{"href":20010,"rel":20554},[316]," artículo 15 del Reglamento UE 1169\u002F2011",", la información obligatoria debe ",[52,20558,20559],{},"facilitarse en una lengua fácilmente comprensible para los consumidores"," del país de la UE en el que se comercialice un alimento o bebida.",[79,20562,20564],{"id":20563},"qué-es-la-declaración-nutricional-de-los-vinos","¿Qué es la declaración nutricional de los vinos?",[15,20566,20567,20568,20571],{},"Según la legislación de la UE, una declaración nutricional conforme debe informar a los consumidores sobre el contenido energético y de nutrientes de un alimento o bebida. La ",[52,20569,20570],{},"información mínima obligatoria requerida"," es:",[2061,20573,20574,20577],{},[49,20575,20576],{},"valor energético",[49,20578,20579],{},"cantidades de grasas, grasas saturadas, hidratos de carbono, azúcares, proteínas y sal",[15,20581,20582,20583,20586],{},"Además, la ",[52,20584,20585],{},"información opcional"," incluye cantidades de:",[2061,20588,20589,20592,20595,20598,20601,20604],{},[49,20590,20591],{},"monoinsaturados",[49,20593,20594],{},"poliinsaturados",[49,20596,20597],{},"polioles",[49,20599,20600],{},"almidón",[49,20602,20603],{},"fibra",[49,20605,20606],{},"cualquiera de las vitaminas o minerales permitidos por la ley",[15,20608,20609,20611,20612,20615,20616,20619,20620,319],{},[564,20610],{},"Los valores que figuran en la declaración nutricional son promedios. Pueden basarse en ",[52,20613,20614],{},"análisis realizados por el fabricante",", calculados a partir de los ",[52,20617,20618],{},"valores medios conocidos o reales"," de los ingredientes, o con ",[52,20621,20622],{},"datos generalmente establecidos y aceptados",[15,20624,20625,20626,20630,20631,20634],{},"El valor energético debe indicarse en kilojulios (kJ) y kilocalorías (kcal) por 100 g o 100 ml, y las cantidades de nutrientes deben indicarse por 100 g o 100 ml. De todos modos, el",[187,20627,20629],{"href":20085,"rel":20628},[316]," artículo 33 del Reglamento UE 1169\u002F2011"," enumera algunos casos en los que ",[52,20632,20633],{},"los valores expresados por porción o unidad de consumo"," (por ejemplo, «un vaso») pueden añadirse a la información por 100 g o 100 ml, o sustituirla por completo.",[15,20636,20637,20638,319],{},"Lo que es especialmente importante es que la forma más aceptada de presentar la declaración nutricional es ",[52,20639,20640],{},"en forma de tabla",[79,20642,20644],{"id":20643},"qué-es-una-lista-de-ingredientes-para-vinos","¿Qué es una lista de ingredientes para vinos?",[15,20646,20647,20648,20651,20652,20655,20656,319],{},"Una norma general para las listas de ingredientes en la UE es que todas las listas deben ir precedidas ",[52,20649,20650],{},"de un encabezamiento que incluya la palabra «ingredientes» ","y deben incluir todos los ingredientes en ",[52,20653,20654],{},"orden descendente de peso",", cada uno ",[52,20657,20658],{},"designado por su nombre específico",[15,20660,20661,20662,20665,319],{},"Los detalles sobre cómo deben mostrarse los ingredientes en las etiquetas de alimentos y bebidas se recogen en ",[52,20663,20664],{},"los anexos I a XV",[187,20666,20668],{"href":20126,"rel":20667},[316]," del Reglamento (UE) nº 1169\u002F2011",[15,20670,20671,20672,20675],{},"¿No le apetece leer un reglamento entero del Parlamento Europeo y del Consejo? ¡Te contamos lo importante! He aquí ",[52,20673,20674],{},"una lista de los ingredientes del vino"," que podrían incluirse en las nuevas etiquetas:",[2061,20677,20678,20681,20684,20687,20690,20693,20696,20699,20702],{},[49,20679,20680],{},"uvas",[49,20682,20683],{},"mosto de uva",[49,20685,20686],{},"sacarosa",[49,20688,20689],{},"mosto de uva concentrado\u002Frectificado",[49,20691,20692],{},"licor de expedición",[49,20694,20695],{},"estabilizantes y reguladores de la acidez, como ácido tartárico, ácido metatartárico, ácido málico, ácido láctico, ácido fumárico, ácido cítrico, sulfato de calcio, goma arábiga, manoproteínas de levadura, carboximetilcelulosa (CMC) y poliaspartato de potasio (pueden ir precedidos de «Puede contener»)",[49,20697,20698],{},"conservantes y antioxidantes como dióxido de azufre, bisulfito potásico, metabisulfito potásico, sorbato potásico, lisozima, ácido ascórbico y dimetil dicarbonato (DMDC)",[49,20700,20701],{},"conservantes gaseosos como el argón, el nitrógeno y el dióxido de carbono (pueden incluirse simplemente escribiendo «Embotellado en atmósfera protectora»).",[49,20703,20704],{},"otras sustancias como la resina de pino carrasco y el caramelo.",[15,20706,20707,20709,20712],{},[564,20708],{},[52,20710,20711],{},"Mantendremos esta lista actualizada"," a medida que las autoridades faciliten más detalles.",[79,20714,20716,20717],{"id":20715},"cuál-es-el-plazo-para-cumplir-los-requisitos-de-etiquetado-del-vino-introducidos-por-el-reglamento-ue-nº-20212117","¿Cuál es el plazo para cumplir los requisitos de etiquetado del vino introducidos por el Reglamento (UE) nº 2021\u002F2117?",[52,20718,20719],{},[564,20720],{},[87,20722,20723],{},[753,20724,20725,20727],{},[756,20726],{},[90,20728],{"alt":20729,"src":20191},"¿Cuál es el plazo para cumplir los requisitos de etiquetado del vino introducidos por el Reglamento 2021_2117 de la UE?",[15,20731,20732,20733,20736],{},"El reglamento establecía un periodo transitorio de 2 años, por lo que cualquier vino y vino aromatizado ",[52,20734,20735],{},"producido y etiquetado después del 8 de diciembre de 2023"," deberá cumplir sus requisitos.",[15,20738,20739,20740,1761,20743,20746],{},"Los vinos y vinos aromatizados producidos y etiquetados antes del 8 de diciembre de 2023 podrán seguir comercializándose en la UE ",[52,20741,20742],{},"hasta agotar existencias",[52,20744,20745],{},"No es necesario"," reetiquetar las botellas ya comercializadas.",[79,20748,20750],{"id":20749},"qué-consecuencias-tiene-el-incumplimiento-de-la-nueva-reforma-del-etiquetado-del-vino","¿Qué consecuencias tiene el incumplimiento de la nueva reforma del etiquetado del vino?",[15,20752,20753,20755],{},[187,20754,20485],{"href":20464}," no establece explícitamente sanciones o multas para los productos no conformes, dejando a los Estados miembros la adopción de las medidas adecuadas:",[2061,20757,20758,20768],{},[49,20759,20760,20761,20764,20765],{},"garantizar que los vinos y vinos aromatizados no etiquetados de conformidad con la normativa ",[52,20762,20763],{},"no se comercialicen"," y, si ya están disponibles, se ",[52,20766,20767],{},"retiren del mercado",[49,20769,20770,20771,20774],{},"aplicar ",[52,20772,20773],{},"sanciones efectivas"," a los productores y distribuidores que incumplan la normativa",[15,20776,20777,20779],{},[564,20778],{},"Proporcionaremos más detalles sobre multas y sanciones tan pronto como los Estados miembros los hagan públicos.",[79,20781,20783],{"id":20782},"se-limita-la-reforma-de-la-etiqueta-del-vino-a-la-unión-europea","¿Se limita la reforma de la etiqueta del vino a la Unión Europea?",[15,20785,20786,20787,20790],{},"El Reglamento 2021\u002F2117 de la UE es una ley europea y sólo afecta a los países de la UE, que, por cierto, representan ",[52,20788,20789],{},"el 63% de la producción mundial de vino"," y el 57% del consumo mundial, además del 70% de las exportaciones totales de vino.",[15,20792,20793,20794,20797],{},"Pero es muy probable que ",[52,20795,20796],{},"pronto se introduzcan requisitos similares en otros países",", como Estados Unidos.",[15,20799,20800,20801,20807],{},"El Departamento del Tesoro de EE.UU. publicó el informe ",[187,20802,20804],{"href":20265,"rel":20803},[316],[52,20805,20806],{},"«Competencia en los mercados de la cerveza, el vino y las bebidas espirituosas»"," en febrero de 2022, en respuesta a una orden directa del presidente Biden.",[15,20809,20810,20811,20814],{},"El informe aconseja a la Oficina de Impuestos y Comercio de Alcohol y Tabaco (TTB), que regula las bebidas alcohólicas en EE.UU., que ponga en marcha «propuestas reguladoras que puedan servir a la salud pública y fomentar la competencia proporcionando información a los consumidores, como el ",[52,20812,20813],{},"etiquetado obligatorio de alérgenos, nutrición e ingredientes","«.",[87,20816,20817],{},[753,20818,20819,20821],{},[756,20820],{},[90,20822],{"alt":20783,"src":20287},[15,20824,20825,20826,20829],{},"Así pues, se espera una normativa de etiquetado más estricta en el país que ocupa el ",[52,20827,20828],{},"cuarto lugar entre los productores de vino ","del mundo, después de Italia, Francia y España. Y seguirán más.",[79,20831,20833],{"id":20832},"cómo-cumplir-los-requisitos-de-reforma-de-la-etiqueta-del-vino-del-reglamento-ue-nº-20212117","¿Cómo cumplir los requisitos de reforma de la etiqueta del vino del Reglamento (UE) nº 2021\u002F2117?",[15,20835,20836,20837,20844],{},"La solución más fácil y flexible para cumplir los nuevos requisitos de las etiquetas de vino y vino aromatizado en la UE es ",[52,20838,20839,20840,20843],{},"utilizar ",[187,20841,20842],{"href":17727},"códigos QR GS1"," de enlace digital"," para conectar a los consumidores con la información obligatoria.",[15,20846,20847,20848,319],{},"Los QR de digital link, como los que proporcionamos, codifican ",[52,20849,20850],{},"una dirección web combinada con la información del GTIN",[15,20852,20853,20854,20857,20858,20861,20862,20865,20866,1368,20869,20872,20873,1368,20876,20879],{},"De este modo, el mismo código QR puede utilizarse ",[52,20855,20856],{},"en los puntos de venta para pagar",", mientras que los consumidores que lo leen con sus teléfonos inteligentes son redirigidos a ",[52,20859,20860],{},"una página del producto que muestra la declaración nutricional y la lista de ingredientes",", además de enlaces a todos los recursos en línea pertinentes, como ",[52,20863,20864],{},"recetas",", visitas interactivas a ",[52,20867,20868],{},"bodegas",[52,20870,20871],{},"vídeos"," educativos, programas de ",[52,20874,20875],{},"fidelización",[52,20877,20878],{},"tiendas electrónicas",": el cielo es el límite.",[87,20881,20882],{},[753,20883,20884,20886],{},[756,20885],{},[90,20887],{"alt":20888,"src":20352},"Cómo cumplir los requisitos de etiquetado del vino del Reglamento 2021_2117 de la UE",[15,20890,20891,20892,20895],{},"Por no mencionar que con un código QR de digital link, puede deshacerse ",[52,20893,20894],{},"de todos los demás códigos de barras y QR de marketing"," de las etiquetas en un solo movimiento.",[15,20897,20898],{},"En pocas palabras:",[2061,20900,20901,20908,20915,20925],{},[49,20902,20903,20904,20907],{},"los códigos QR de digital link ayudan a las empresas a cumplir la ",[52,20905,20906],{},"normativa de la UE sobre etiquetado de"," vinos y cualquier otro requisito legal presente o futuro para el envasado de vinos",[49,20909,20910,20911,20914],{},"Los códigos QR de digital link ",[52,20912,20913],{},"liberan espacio en las etiquetas"," al combinar todas las funcionalidades de otros códigos de barras, QR, Data Matrix y etiquetas que actualmente se imprimen o se adhieren a las botellas.",[49,20916,20917,20918,20921,20922],{},"Los códigos QR digital link ",[52,20919,20920],{},"agilizan los procesos"," en",[187,20923,20924],{"href":19141}," toda la cadena de suministro",[49,20926,20927,20928,20931],{},"Los códigos QR de digital link ofrecen nuevas formas de ",[52,20929,20930],{},"establecer y mantener relaciones entre la marca y el consumidor",", mejorando la experiencia del cliente.",[15,20933,20934,20936,20937,20940],{},[564,20935],{},"Dado que se acerca rápidamente la ",[52,20938,20939],{},"fecha límite de 2027 para la transición mundial"," de los antiguos códigos de barras a los códigos QR de digital link, ¡ganamos todos!",[15,20942,20943,20944,20947],{},"¿Quieres saber más y prepararte para la revolución de las etiquetas de vino? Ponte en ",[52,20945,20946],{},"contacto con nuestros expertos"," en info@digital-link.com",[15,20949,20950,20951,319],{},"Estaremos encantados de responder a todas tus preguntas y diseñar ",[52,20952,20953],{},"una solución adaptada a tus necesidades",{"title":321,"searchDepth":322,"depth":322,"links":20955},[20956,20957,20958,20959,20960,20961,20962],{"id":20478,"depth":322,"text":20479},{"id":20563,"depth":322,"text":20564},{"id":20643,"depth":322,"text":20644},{"id":20715,"depth":322,"text":20716},{"id":20749,"depth":322,"text":20750},{"id":20782,"depth":322,"text":20783},{"id":20832,"depth":322,"text":20833},"Guía rápida de la reforma europea de las etiquetas de vino y cómo cumplirla con códigos QR digital link antes de la fecha límite.",{},"\u002Fnews\u002Freforma-europea-etiquetas-vino",{"title":20429,"description":20963},"\u002Fnews\u002Freforma-europea-etiquetas-vino\u002F","news\u002Freforma-europea-etiquetas-vino","2024-11-12T12:29:55+01:00","TSr3pRKzdbdjTY19lJ9nrAbXdVgjtvVCsw7m2MK8x4A",{"id":20972,"title":20973,"author":7,"body":20974,"category":7,"description":21802,"extension":348,"heading":21803,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":21804,"navigation":351,"ogImage":21805,"path":21806,"publishedAt":21807,"sections":7,"seo":21808,"sourcePath":21809,"stem":21810,"updatedAt":21811,"videos":7,"__hash__":21812},"pages\u002Fnews\u002Fpasaporte-digital-producto-europeo-dpp.md","Introducción al Pasaporte Europeo de Productos Digitales • Digital Link",{"type":9,"value":20975,"toc":21777},[20976],[12,20977,20978,20981,20984,20988,20999,21006,21017,21020,21023,21029,21036,21040,21047,21068,21081,21091,21095,21102,21105,21135,21138,21141,21148,21160,21166,21169,21173,21180,21187,21190,21219,21230,21236,21243,21246,21249,21266,21273,21279,21286,21289,21292,21295,21299,21305,21321,21328,21345,21348,21351,21364,21367,21377,21381,21398,21401,21407,21411,21449,21453,21476,21484,21490,21505,21508,21511,21518,21521,21531,21537,21544,21546,21566,21572,21576,21581,21588,21593,21602,21609,21621,21632,21637,21643,21652,21657,21673,21676,21685,21690,21697,21701,21704,21707,21714,21717,21726,21732,21735,21746,21752,21769],{},[15,20979,20980],{},"El Pasaporte Digital Europeo de Productos está a punto de ver la luz y cambiará el comercio mundial para siempre. Aprende a prepararte para ello y por qué los digital links son la solución.",[15,20982,20983],{},"Los pasaportes digitales de productos afectan a múltiples partes interesadas de las cadenas de valor y los sectores, beneficiando a organizaciones, consumidores, responsables políticos y recicladores.",[25,20985,20987],{"id":20986},"introducción","Introducción",[15,20989,20990,20991,20994,20995,20998],{},"¿Fabricas o distribuyes ",[52,20992,20993],{},"bienes físicos o componentes de un producto"," final que se comercializan o comercializarán en la UE? Si es así, lo único en lo que debes centrarte ahora mismo es en comprender el ",[52,20996,20997],{},"Pasaporte Europeo de Productos Digitales"," y la mejor forma de implantarlo en los procesos de tu organización.",[15,21000,21001,21002,21005],{},"Dado que la llegada del Pasaporte Europeo de Productos Digitales (DPP) es ",[52,21003,21004],{},"EL acontecimiento comercial del siglo,"," no hay forma de sobrestimar la magnitud de este próximo cambio planetario. El impacto global de los requisitos de protección de datos del GDPR ni siquiera se le acerca. ",[15,21007,21008,21009,21012,21013,21016],{},"Imagina un mundo en el que básicamente ",[52,21010,21011],{},"cualquier producto disponible en"," Europa -fabricado localmente o importado de otros lugares- ",[52,21014,21015],{},"debe ir acompañado de su gemelo digital:"," una versión «viva» en línea de un artículo siempre actualizado con información relevante y contenidos relacionados. Pues bien, lo que tú estás viendo no es más que la realidad dentro de un par de años.",[15,21018,21019],{},"Pero antes de que te apresures en convocar una reunión de emergencia de la junta directiva, hay algunas cosas que debes saber.",[15,21021,21022],{},"Sigue leyendo para saber todo sobre el presente y el futuro del Pasaporte Digital Europeo de Productos y sobre cómo prepararte para la digitalización masiva de productos.",[25,21024,21026],{"id":21025},"qué-es-un-pasaporte-digital-de-producto",[52,21027,21028],{},"¿Qué es un pasaporte digital de producto?",[15,21030,21031,21032,21035],{},"Un pasaporte digital de producto (o DPP) es una colección de datos estructurados, actualizados y fiables que almacenan información sobre el origen de un artículo, su composición, procesos de fabricación, características, duración, instrucciones de mantenimiento y desmontaje, instrucciones de reciclaje y prácticamente cualquier detalle relevante para los distintos agentes de la cadena de valor. Este caudal de información se pone a disposición de las partes interesadas ",[52,21033,21034],{},"a través de medios digitales",": normalmente, un recurso en línea como una página web. ",[79,21037,21039],{"id":21038},"de-la-cuna-a-la-tumba","De la cuna a la tumba",[15,21041,21042,21043,21046],{},"El concepto de un pasaporte de productos que acompañe a los bienes a lo largo de su ciclo de vida para garantizar la trazabilidad, la transparencia y la toma de decisiones de compra informadas (seguimiento",[52,21044,21045],{},"«de la cuna a la tumba»"," ) no es totalmente nuevo. La recopilación de datos es crucial para documentar los materiales, el abastecimiento, el montaje, las ventas, las reparaciones y las sustituciones de piezas a lo largo de la vida útil de un producto, proporcionando transparencia y conocimientos sobre las cadenas de suministro de productos para unas prácticas empresariales sostenibles. ",[15,21048,21049,21050,21055,21056,21061,21062,21067],{},"En cierto modo, ",[187,21051,21054],{"href":21052,"rel":21053},"https:\u002F\u002Fwww.fda.gov\u002Ffood\u002Fnutrition-education-resources-materials\u002Fnew-nutrition-facts-label",[316],"las etiquetas de información nutricional obligatorias de la FDA"," en EE.UU. y la ",[187,21057,21060],{"href":21058,"rel":21059,"target":317},"\u002Fes\u002Factualidad\u002Fetiquetas-ecologicas-francia-italia\u002F",[315,316],"información obligatoria"," exigida por la ",[187,21063,21066],{"href":21064,"rel":21065,"target":317},"\u002Fes\u002Factualidad\u002Freforma-europea-etiquetas-vino\u002F",[315,316],"reciente normativa"," europea son ejemplos básicos y parciales de pasaportes de productos.",[15,21069,21070,21071,21074,21075,21080],{},"La gran noticia es que la Unión Europea ha ",[52,21072,21073],{},"situado los DPP en el centro de su Pacto Verde Europeo,"," publicando el 30 de marzo de 2022 una propuesta de ",[187,21076,21079],{"href":21077,"rel":21078},"https:\u002F\u002Fenvironment.ec.europa.eu\u002Fsystem\u002Ffiles\u002F2022-03\u002FCOM_2022_142_1_EN_ACT_part1_v6.pdf",[316],"Reglamento de Ecodiseño de Productos Sostenibles (ESPR)."," Esta propuesta establece una hoja de ruta para desarrollar y aplicar un Pasaporte Digital Europeo de Producto, convirtiendo los DPP en la norma en la UE.",[87,21082,21083],{},[753,21084,21085,21087],{},[756,21086],{},[90,21088],{"alt":21089,"height":605,"src":21090,"width":608},"El concepto de pasaporte de producto","\u002Fimages\u002F2023\u002F02\u002FThe-concept-of-a-product-passport.jpg",[25,21092,21094],{"id":21093},"qué-es-el-pasaporte-europeo-de-productos-digitales-dpp-según-el-reglamento-de-productos-sostenibles","¿Qué es el Pasaporte Europeo de Productos Digitales (DPP) según el Reglamento de Productos Sostenibles?",[15,21096,21097,21098,21101],{},"El Pasaporte Digital Europeo de Productos es la versión del DPP introducida por la propuesta ESPR como iniciativa clave para ",[52,21099,21100],{},"promover la economía circular y la sostenibilidad"," en toda Europa.",[15,21103,21104],{},"Los objetivos generales del DPP europeo son:",[2061,21106,21107,21114,21121,21128],{},[49,21108,21109,21110,21113],{},"permitir la ",[52,21111,21112],{},"transición a una economía circular,"," aumentando la eficiencia en el consumo de materiales y energía, alargando la vida útil de los productos y apoyando la producción sostenible en general",[49,21115,21116,21117,21120],{},"ayudando a empresas de todo tipo a implantar ",[52,21118,21119],{},"modelos de negocio circulares"," que creen un valor real basado en datos fiables y ampliamente accesibles, es decir, servicios de mantenimiento y reparación mejorados",[49,21122,21123,21124,21127],{},"capacitando a los ciudadanos de la UE para que tomen ",[52,21125,21126],{},"decisiones de compra más conscientes"," y evalúen mejor el impacto medioambiental y social de sus elecciones y comportamientos.",[49,21129,21130,21131,21134],{},"certificar ",[52,21132,21133],{},"la conformidad de los productos"," con los reglamentos, normas y todo tipo de requisitos específicos del sector que puedan ser fácilmente verificados por las autoridades, los auditores y los consumidores",[15,21136,21137],{},"Además, el DPP permite la transparencia en la cadena de suministro de productos, sentando las bases para una amplia gama de modelos empresariales sostenibles dentro de la industria.",[15,21139,21140],{},"Las estadísticas disponibles muestran hasta qué punto el impacto de las medidas medioambientales puede beneficiar realmente a la salud general de la zona, haciendo que la economía europea sea más resistente a las distintas crisis.",[15,21142,21143,21144,21147],{},"De hecho, sólo en 2021 las iniciativas de ecodiseño que abarcan más de 30 categorías de productos ayudaron a los consumidores de la UE a ahorrar ",[52,21145,21146],{},"120.000 millones de euros"," en gastos energéticos, reduciendo el consumo anual de energía de las industrias relacionadas en un 10%.",[87,21149,21150],{},[87,21151,21152],{},[753,21153,21154,21156],{},[756,21155],{},[90,21157],{"alt":21158,"height":605,"src":21159,"width":608},"Baterías, textiles y productos de construcción","\u002Fimages\u002F2023\u002F02\u002FBatteries-textiles-and-construction-products.jpg",[25,21161,21163],{"id":21162},"qué-es-el-cirpass",[52,21164,21165],{},"¿Qué es el CIRPASS?",[15,21167,21168],{},"CIRPASS es una iniciativa de cooperación financiada por la Comisión Europea en el marco del Programa Europa Digital. CIRPASS pretende mejorar la trazabilidad y la transparencia en toda la cadena de valor sentando las bases para el pilotaje y despliegue gradual de un Pasaporte de Producto (DPP) basado en normas y alineado con los requisitos de la propuesta de Reglamento de Ecodiseño de Productos Sostenibles (ESPR).",[79,21170,21172],{"id":21171},"una-alianza-para-el-dpp","Una alianza para el DPP",[15,21174,21175,21176,21179],{},"La colaboración en el proyecto incluye a 31 socios de miles de organizaciones industriales, científicas, digitales, internacionales, de normalización y de otro tipo de Europa y de fuera de ella.\nEl proyecto, de 18 meses de duración, abordará la necesidad de la Comisión Europea de ",[52,21177,21178],{},"una definición clara del DPP,"," la definición de un modelo de datos de productos intersectorial y un sistema de DPP con ventajas probadas para la economía circular, y el desarrollo de hojas de ruta para el despliegue. ",[15,21181,21182,21183,21186],{},"En resumen, el CIRPASS es el laboratorio donde se están definiendo ",[52,21184,21185],{},"todos los componentes infraestructurales del Pasaporte Digital Europeo de Productos"," y su mecánica operativa. Todo ello mientras se intenta evitar una batalla por la norma imperante.",[15,21188,21189],{},"Entre los objetivos del CIRPASS figuran:",[2061,21191,21192,21199,21206,21212],{},[49,21193,21194,21195,21198],{},"dar una ",[52,21196,21197],{},"definición y un resumen"," claros e intersectoriales del DPP",[49,21200,21201,21202,21205],{},"crear un ",[52,21203,21204],{},"modelo intersectorial de datos de productos"," con valor probado para la Economía Circular",[49,21207,21201,21208,21211],{},[52,21209,21210],{},"protocolo abierto de intercambio de datos"," DPP",[49,21213,21214,21215,21218],{},"crear ",[52,21216,21217],{},"casos de uso y hojas de ruta"," para desplegar ADP intersectoriales",[87,21220,21221],{},[753,21222,21223,21225],{},[756,21224],{},[90,21226],{"alt":21227,"height":21228,"src":21229,"width":608},"Pasaporte digital de productos textiles",441,"\u002Fimages\u002F2023\u002F02\u002FDigital-Product-Passport-for-textiles.jpg",[25,21231,21233],{"id":21232},"qué-información-deberá-incluirse-en-un-pasaporte-digital-de-producto",[52,21234,21235],{},"¿Qué información deberá incluirse en un Pasaporte Digital de Producto?",[15,21237,21238,21239,21242],{},"Todavía no están disponibles los requisitos de datos para los Pasaportes de Productos. Se establecerán para cada ",[52,21240,21241],{},"categoría de productos"," sobre la base de consultas a las partes interesadas del sector.",[15,21244,21245],{},"Sin embargo, algunas de las especificaciones de datos ya se han definido. Por ejemplo, las especificaciones generales y técnicas para producir, acceder e intercambiar Pasaportes de Productos Digitales se establecen en el Capítulo III del ESPR.",[15,21247,21248],{},"Los requisitos generales para los pasaportes de producto incluyen el cumplimiento de las siguientes condiciones:",[2061,21250,21251,21254,21257,21260,21263],{},[49,21252,21253],{},"un DPP debe estar conectado a través de un soporte de datos (es decir, un código QR) a un identificador único de producto",[49,21255,21256],{},"el soporte de datos debe estar físicamente presente en el producto físico, en el embalaje o en la documentación del producto",[49,21258,21259],{},"el soporte de datos y el identificador único del producto deben cumplir la norma ISO\u002FIEC 15459:2015",[49,21261,21262],{},"toda la información incluida en el pasaporte del producto debe basarse en normas abiertas, desarrollarse con un formato interoperable y ser legible por máquina, estructurada y susceptible de búsqueda",[49,21264,21265],{},"la información incluida en el pasaporte del producto debe referirse al modelo de producto, lote o artículo único",[15,21267,21268,21269,21272],{},"Lo que es especialmente importante saber es que ",[52,21270,21271],{},"los Estados miembros de la UE definirán directamente"," otros detalles sobre los requisitos de datos del DPP y los plazos de aplicación con los llamados «actos delegados». Actualizaremos este artículo a medida que los países europeos publiquen nuevas directivas.",[25,21274,21276],{"id":21275},"qué-sectores-se-verán-afectados-por-el-pasaporte-digital-europeo-de-productos",[52,21277,21278],{},"¿Qué sectores se verán afectados por el Pasaporte Digital Europeo de Productos?",[15,21280,21281,21282,21285],{},"Con el tiempo, ",[52,21283,21284],{},"todas las categorías de productos"," se verán afectadas por la introducción del DPP europeo.",[15,21287,21288],{},"La implantación de pasaportes de productos tendrá un impacto significativo en las cadenas de suministro al utilizar tecnologías como RAIN RFID para el seguimiento y la trazabilidad a nivel de artículo, aumentando así la transparencia.\nEstos datos exhaustivos y granulares a lo largo de todo el ciclo de vida del producto pueden automatizar las cadenas de suministro, combatir la falsificación y apoyar modelos de negocio circulares. ",[15,21290,21291],{},"De todos modos, los nuevos requisitos se irán implantando progresivamente según las distintas normativas sectoriales, empezando por algunas industrias clave en el paradigma de la economía circular: pilas**, textiles y productos de construcción.**",[15,21293,21294],{},"Veámoslos uno a uno, rápidamente.",[79,21296,21298],{"id":21297},"pasaporte-digital-de-productos-para-baterías","Pasaporte digital de productos para baterías",[15,21300,21301,21302],{},"Las bases del DPP para las baterías se sentaron en 2017, cuando ",[52,21303,21304],{},"se puso en marcha la Alianza Europea de Baterías.",[15,21306,21307,21308,21311,21312,21315,21320],{},"Como resultado, se publicó el Reglamento de Baterías, que exige que ",[52,21309,21310],{},"a partir de 2026 todas las baterías recargables"," con una capacidad superior a 2 kWh, tanto industriales como para vehículos eléctricos, ",[52,21313,21314],{},"vengan con un ",[187,21316,21319],{"href":21317,"rel":21318,"target":317},"\u002Fes\u002Fguias\u002Fpasaporte-para-baterias\u002F",[315,316],"pasaporte de baterías"," accesible mediante un código QR.",[15,21322,21323,21324,21327],{},"Una ley específica definirá la información obligatoria de este pasaporte ",[52,21325,21326],{},"en 2024. ","Los datos básicos incluirán:",[2061,21329,21330,21333,21336,21339,21342],{},[49,21331,21332],{},"suministro de materiales",[49,21334,21335],{},"huella de carbono",[49,21337,21338],{},"porcentaje de materiales reciclados en el producto final",[49,21340,21341],{},"durabilidad",[49,21343,21344],{},"instrucciones de reutilización y reciclaje",[15,21346,21347],{},"Las oportunidades que abre el pasaporte de las pilas son enormes, con una plétora de servicios basados en la reutilización de las pilas esperando a ser imaginados y desarrollados para empresas y usuarios finales.",[79,21349,21227],{"id":21350},"pasaporte-digital-de-productos-textiles",[15,21352,21353,21354,21359,21360,21363],{},"La ",[187,21355,21358],{"href":21356,"rel":21357},"https:\u002F\u002Fenvironment.ec.europa.eu\u002Fpublications\u002Ftextiles-strategy_en",[316],"Estrategia de la UE para Textiles Sostenibles y Circulares",", publicada el mismo día que el ESPR, proporciona el marco para",[52,21361,21362],{}," una reforma completa de esta industria en Europa,"," con un enfoque específico en la moda rápida, considerando que el consumo europeo de textiles sólo sigue a la producción de alimentos, la vivienda y el transporte en cuanto a sus efectos sobre el cambio climático.",[15,21365,21366],{},"El objetivo de la estrategia es garantizar que para 2030 todos los productos textiles del mercado de la UE sean sostenibles desde el punto de vista medioambiental, social y ético. La medida fundamental para alcanzar este objetivo es la introducción de un Pasaporte de Producto para los productos textiles, junto con un sistema obligatorio de responsabilidad ampliada del productor de la UE. ",[87,21368,21369],{},[753,21370,21371,21373],{},[756,21372],{},[90,21374],{"alt":21375,"height":605,"src":21376,"width":608},"Baterías textiles y productos de construcción","\u002Fimages\u002F2023\u002F02\u002FBatteries-textiles-and-construction-products-1.jpg",[79,21378,21380],{"id":21379},"pasaporte-digital-de-productos-para-la-construcción","Pasaporte digital de productos para la construcción",[15,21382,21383,21384,21387,21394,21397],{},"Los inicios del DPP para los productos de construcción se ",[52,21385,21386],{},"remontan al ",[187,21388,21391],{"href":21389,"rel":21390},"https:\u002F\u002Feur-lex.europa.eu\u002FLexUriServ\u002FLexUriServ.do?uri=OJ:L:2011:088:0005:0043:EN:PDF",[316],[52,21392,21393],{},"Reglamento de Productos de Construcción ",[52,21395,21396],{},"305\u002F2011 (CPR);"," sin embargo, el ESPR también ha establecido la necesidad de productos de construcción más ecológicos y seguros, con la inclusión de este sector en la primera oleada de proyectos piloto de la industria del Pasaporte Digital de Productos.",[15,21399,21400],{},"Aún no se han revelado los requisitos detallados ni la hoja de ruta para implantar el Pasaporte de Productos para los productos de construcción.",[15,21402,21403,21406],{},[52,21404,21405],{},"¡ACTUALIZACIÓN!"," La Comisión Europea ha puesto en marcha una consulta pública para seleccionar las categorías de productos que se abordarán en primer lugar a partir de una lista de 20 productos:",[4157,21408,21410],{"id":21409},"productos-finales","Productos finales",[2061,21412,21413,21416,21419,21422,21425,21428,21431,21434,21437,21440,21443,21446],{},[49,21414,21415],{},"textil y calzado",[49,21417,21418],{},"muebles",[49,21420,21421],{},"productos cerámicos",[49,21423,21424],{},"neumáticos",[49,21426,21427],{},"detergentes",[49,21429,21430],{},"colchones",[49,21432,21433],{},"lubricantes",[49,21435,21436],{},"pinturas y barnices",[49,21438,21439],{},"productos cosméticos",[49,21441,21442],{},"juguetes",[49,21444,21445],{},"redes y equipos de pesca",[49,21447,21448],{},"productos higiénicos absorbentes",[4157,21450,21452],{"id":21451},"productos-intermedios","Productos intermedios:",[2061,21454,21455,21458,21461,21464,21467,21470,21473],{},[49,21456,21457],{},"hierro y acero",[49,21459,21460],{},"metales no ferrosos",[49,21462,21463],{},"aluminio",[49,21465,21466],{},"productos químicos",[49,21468,21469],{},"plástico y polímeros",[49,21471,21472],{},"papel, pasta de papel y cartón",[49,21474,21475],{},"vidrio",[15,21477,21478,21479,319],{},"Los resultados iniciales de la consulta están disponibles en forma de desglose ",[187,21480,21483],{"href":21481,"rel":21482},"https:\u002F\u002Fec.europa.eu\u002Finfo\u002Flaw\u002Fbetter-regulation\u002Fhave-your-say\u002Finitiatives\u002F13682-New-product-priorities-for-Ecodesign-for-Sustainable-Products\u002Fpublic-consultation_en",[316],"demográfico de los participantes",[25,21485,21487],{"id":21486},"cuáles-son-los-problemas-potenciales-del-pasaporte-digital-europeo-de-productos",[52,21488,21489],{},"¿Cuáles son los problemas potenciales del Pasaporte Digital Europeo de Productos?",[15,21491,21492,21493,21496,21497,21500,21501,21504],{},"El Pasaporte Digital Europeo de Productos tiene innumerables ventajas para los ciudadanos, las empresas y las organizaciones, desde ",[52,21494,21495],{},"modelos de negocio"," sin precedentes hasta ",[52,21498,21499],{},"hábitos de consumo"," más conscientes y sostenibles y ",[52,21502,21503],{},"auditorías de cumplimiento"," simplificadas.",[15,21506,21507],{},"Optimizar el uso y la reutilización de recursos y materiales valiosos en el contexto de la economía circular y la sostenibilidad es crucial para minimizar los residuos y ampliar la longevidad de los recursos y productos mediante enfoques como compartir, reparar, reutilizar y reciclar.",[15,21509,21510],{},"Sin embargo, algunos observadores han expresado su preocupación por las cuestiones de protección de datos y propiedad intelectual.",[15,21512,21513,21514,21517],{},"El ",[52,21515,21516],{},"tipo de datos compartidos"," a través de un pasaporte de producto y quién tiene acceso a qué capa de datos son aspectos cruciales para evitar, por ejemplo, la filtración de información que revele cómo genera una empresa una ventaja competitiva.",[15,21519,21520],{},"Stefan Šipka (Analista Político del Centro de Política Europea) describió que la solución consiste en conceder distintos niveles de acceso a la información almacenada en los DPP en función del grupo destinatario.",[87,21522,21523],{},[753,21524,21525,21527],{},[756,21526],{},[90,21528],{"alt":21529,"height":21228,"src":21530,"width":608},"Cómo prepararse para cumplir el DPP europeo","\u002Fimages\u002F2023\u002F02\u002FHow-to-prepare-for-complying-with-the-European-Digital-Product-Passport.jpg",[25,21532,21534],{"id":21533},"cómo-prepararse-para-cumplir-con-el-pasaporte-digital-europeo-de-productos",[52,21535,21536],{},"¿Cómo prepararse para cumplir con el Pasaporte Digital Europeo de Productos?",[15,21538,21539,21540,21543],{},"Si has leído hasta aquí, debes saber que las normas europeas del Pasaporte Digital de Productos siguen en proceso de elaboración.\nSabemos que se ",[52,21541,21542],{},"va a producir una revolución."," Lo que no sabemos es cómo ocurrirá exactamente. ",[15,21545,20983],{},[15,21547,21548,21549,21552,21553,21556,21557,21561,21562,21565],{},"Sin embargo, una cosa es segura. Una ",[52,21550,21551],{},"solución flexible, sostenible y probada"," para ayudarte a superar los retos del DPP ",[52,21554,21555],{},"ya está disponible y lista para usar."," Hablamos del protocolo de ",[187,21558,21560],{"href":21559},"\u002Fes\u002Fguias\u002Fgs1-digital-link-ejemplos-casos-uso\u002F","GS1 digital link"," establecido por la autoridad mundial GS1. Y de ",[52,21563,21564],{},"códigos QR digital link y páginas de producto,"," como los que nosotros proporcionamos. ",[15,21567,21568,21569,319],{},"Desglosemos los requisitos del DPP disponibles hasta ahora para ver cómo los digital links ",[52,21570,21571],{},"los cumplen sin esfuerzo",[79,21573,21575],{"id":21574},"pasaporte-digital-de-productos-vs-digital-link","Pasaporte digital de productos vs. digital link",[15,21577,21578],{},[52,21579,21580],{},"Los pasaportes digitales de productos deben estar conectados a un identificador único de producto",[15,21582,21583,21584,21587],{},"El protocolo de GS1 digital link incorpora los ",[52,21585,21586],{},"identificadores de producto más ampliamente adoptados y fiables"," mantenidos por la autoridad GS1 (como el GTIN) en una dirección web. ✅",[15,21589,21590],{},[52,21591,21592],{},"Los Pasaportes Digitales de Producto deben conectarse a través de un soporte de datos como un código QR",[15,21594,21595,21596,21601],{},"Los digital links suelen ",[52,21597,21598,21599],{},"codificarse en ",[187,21600,20842],{"href":17727}," que pueden imprimirse en el embalaje del producto, etiquetas, manuales y cualquier documentación del producto. ✅",[15,21603,21604,21605,21608],{},"El valor añadido aquí es que ",[52,21606,21607],{},"los digital links conectan a los visitantes con diferentes recursos",". El mismo código QR que redirige al Pasaporte Digital de Productos puede funcionar como un código de barras tradicional cuando lo lee un escáner de punto de venta.",[15,21610,21611,21612,21615,21616,21620],{},"Esta característica de los digital links también será crucial a la hora de abordar las cuestiones de propiedad intelectual antes mencionadas: se pueden conceder ",[52,21613,21614],{},"distintos niveles de acceso a distintos públicos"," aprovechando la ",[187,21617,21619],{"href":21618},"\u002Fguides\u002Fgs1-digital-link-technology\u002F#resolver","capacidad de redireccionamiento"," inteligente de los digital links.",[15,21622,21623,21624,21627,21628,21631],{},"Pero hay más. Los códigos QR de digital link creados en nuestra plataforma también son ",[52,21625,21626],{},"dinámicos ","(su contenido puede cambiarse y actualizarse sin necesidad de volver a imprimir los códigos) y vienen con ",[52,21629,21630],{},"una página de producto que puede editarse"," para incluir más contenido y recursos aparte del propio DPP: vídeos, tiendas electrónicas, redes sociales, tutoriales, promociones, información nutricional, etiquetas medioambientales; el cielo es el límite. ",[15,21633,21634],{},[52,21635,21636],{},"El identificador único de producto conectado a un DPP debe cumplir la norma ISO\u002FIEC 15459:2015",[15,21638,21639,21640],{},"Es fácil: GS1 e ISO (la Organización Internacional de Normalización) son socios desde hace mucho tiempo, y ",[52,21641,21642],{},"las normas GS1 son compatibles con ISO.",[15,21644,21645,21646,21651],{},"Aquí tienes una lista de ",[187,21647,21650],{"href":21648,"rel":21649},"https:\u002F\u002Fwww.gs1.org\u002Fdocs\u002FGS1-and-ISO-06BD.pdf",[316],"normas GS1 reconocidas por ISO"," y otros organismos de normalización. ✅",[15,21653,21654],{},[52,21655,21656],{},"Toda la información incluida en el pasaporte del producto debe basarse en normas abiertas, ser legible por máquina, estar estructurada y permitir búsquedas.",[15,21658,21659,21660,21663,21664,21668,21669,21672],{},"Los estándares GS1 son ",[52,21661,21662],{},"abiertos por definición,"," y la información cuya distribución permiten está ",[187,21665,21667],{"href":21666},"\u002Fguides\u002Fgs1-digital-link-technology\u002F","estructurada, es legible por máquina y permite búsquedas",". No es casualidad que los",[52,21670,21671],{}," gurús del SEO consideren los digital links como la próxima gran novedad."," ✅",[15,21674,21675],{},"Los estándares y bases de datos existentes, mantenidos o supervisados por GS1, garantizan la sostenibilidad general del proyecto del Pasaporte Digital Europeo de Productos.",[15,21677,21678,21679,21684],{},"Por ejemplo, un estudio reciente de Deloitte destacaba cómo ",[187,21680,21683],{"href":21681,"rel":21682},"https:\u002F\u002Fwww2.deloitte.com\u002Fcontent\u002Fdam\u002FDeloitte\u002Fpl\u002FDocuments\u002FReports\u002Fpl_Impact_of_international_open_standards_on_circularity_in_Europe_April2022_2.pdf",[316],"los costes previstos generados por la aplicación del DPP"," adoptando normas globales, abiertas y descentralizadas serían de entre 3.000 y 7.000 millones de euros. Al mismo tiempo, se dispararían a algo entre 63.000 y 152.000 millones de euros (!!!) si se consideraran las normas y sistemas propietarios competidores.",[15,21686,21687],{},[52,21688,21689],{},"La información incluida en el pasaporte del producto debe referirse al modelo de producto, lote o artículo único.",[15,21691,21692,21693,21696],{},"El modelo de datos establecido para los digital links permite a los productores añadir información granular sobre el producto dentro del propio digital link mediante ",[187,21694,21695],{"href":21666},"calificadores y atributos",". De este modo, un digital link puede representar un modelo, un lote, una partida e incluso un solo artículo. ✅",[25,21698,21700],{"id":21699},"consideraciones-futuras-y-retos-de-aplicación","Consideraciones futuras y retos de aplicación",[15,21702,21703],{},"La implantación del Pasaporte Digital de Productos en el mercado de la UE ofrece importantes ventajas, sobre todo en la mejora de la eficiencia material y energética. Impulsada por el Reglamento de Productos Sostenibles, esta iniciativa pretende aumentar la transparencia en toda la cadena de suministro, garantizando que la información crítica sobre los productos esté fácilmente disponible y accesible. ",[15,21705,21706],{},"Un aspecto crucial de esta normativa es garantizar que los productos cumplan las normas de sostenibilidad, optimizando el uso de materias primas y proporcionando datos detallados sobre el ciclo de vida y el impacto de los productos. La gestión eficaz de estos elementos no sólo ayuda a cumplir la normativa, sino que también permite a las empresas mostrar su compromiso con la sostenibilidad. ",[15,21708,21709,21710,21713],{},"Además, las empresas deben comprender los requisitos específicos relacionados con el uso de materiales, asegurándose de que todos los detalles relevantes se recogen en ",[52,21711,21712],{},"el DPP",". Esto incluye, entre otros aspectos, la eficiencia en el uso de los recursos y la trazabilidad del producto desde el origen hasta el final de su vida útil. ",[15,21715,21716],{},"En resumen, mientras nos preparamos para esta transición, es vital que las empresas adapten sus procesos para ajustarse a estas nuevas normativas, aprovechando las oportunidades que presentan para innovar y mejorar la eficacia operativa. Esto no sólo garantizará el cumplimiento de las normas europeas, sino que también contribuirá a crear un mercado más transparente y sostenible dentro de la Unión Europea. ",[87,21718,21719],{},[753,21720,21721,21723],{},[756,21722],{},[90,21724],{"alt":17413,"height":21228,"src":21725,"width":608},"\u002Fimages\u002F2023\u002F02\u002FA-total-of-31-partners-from-thousands-of-industrial-scientific-digital-international-standards-and-other-organizations-in-Europe-and-beyond-make-up-the-project-collaboration..jpg",[25,21727,21729],{"id":21728},"los-códigos-qr-de-digital-link-son-los-facilitadores-ideales-del-pasaporte-digital-de-productos",[52,21730,21731],{},"Los códigos QR de digital link son los facilitadores ideales del Pasaporte Digital de Productos",[15,21733,21734],{},"Acabamos de mostrar cómo los códigos QR digital link cumplen al 100% los requisitos de la UE para los DPP. Pero esto no acaba aquí. Los propios digital links serán básicamente obligatorios dentro de poco.  ",[15,21736,21737,21738,21741,21742,21745],{},"El sector minorista mundial y GS1 han ",[52,21739,21740],{},"fijado el plazo de 2027"," para la ",[187,21743,21744],{"href":10291},"transición de los antiguos códigos de barras a los códigos QR de digital link,"," el llamado «Sunrise». Los digital links también serán la norma.",[15,21747,21748,21749],{},"Por tanto, si empiezas ahora a implantar procesos de digital link en tu organización, matarías dos pájaros de un tiro, ",[52,21750,21751],{},"preparándote tanto para el Pasaporte Digital de Productos de la UE como para Sunrise 2027 en un solo movimiento inteligente.",[15,21753,21754,21755,21758,21763,21768],{},"Crear códigos QR de digital link para tu producto con nuestro sistema es fácil y rápido. Puedes ",[52,21756,21757],{},"probarlo tú mismo con nuestro ",[187,21759,21760],{"href":321},[52,21761,21762],{},"generador demo de QR de digital link",[187,21764,21766],{"href":321,"rel":21765,"target":321},[316],[52,21767,1761],{},"Sólo tienes que introducir el número GTIN de un producto para obtener un digital link, un código QR y una página de producto rellenada automáticamente y editable. ",[15,21770,21771,21772,21776],{},"¿Tienes alguna pregunta específica o petición especial? Ponte en contacto con nuestros expertos en ",[187,21773,21775],{"href":321,"rel":21774,"target":321},[316],"support@digital-link.com."," Podemos crear soluciones personalizadas. ",{"title":321,"searchDepth":322,"depth":322,"links":21778},[21779,21780,21783,21784,21787,21788,21796,21797,21800,21801],{"id":20986,"depth":325,"text":20987},{"id":21025,"depth":325,"text":21028,"children":21781},[21782],{"id":21038,"depth":322,"text":21039},{"id":21093,"depth":325,"text":21094},{"id":21162,"depth":325,"text":21165,"children":21785},[21786],{"id":21171,"depth":322,"text":21172},{"id":21232,"depth":325,"text":21235},{"id":21275,"depth":325,"text":21278,"children":21789},[21790,21791,21792],{"id":21297,"depth":322,"text":21298},{"id":21350,"depth":322,"text":21227},{"id":21379,"depth":322,"text":21380,"children":21793},[21794,21795],{"id":21409,"depth":4572,"text":21410},{"id":21451,"depth":4572,"text":21452},{"id":21486,"depth":325,"text":21489},{"id":21533,"depth":325,"text":21536,"children":21798},[21799],{"id":21574,"depth":322,"text":21575},{"id":21699,"depth":325,"text":21700},{"id":21728,"depth":325,"text":21731},"Todo sobre el Pasaporte Digital Europeo de Productos, con consejos prácticos sobre la nueva normativa que adopta los códigos QR de GS1 digital link.","Presentación del Pasaporte Digital Europeo de Productos (DPP)",{},"\u002Fimages\u002F2023\u002F02\u002F1-A-comprehesive....jpg","\u002Fnews\u002Fpasaporte-digital-producto-europeo-dpp","2024-06-20T18:24:24+02:00",{"title":20973,"description":21802},"\u002Fnews\u002Fpasaporte-digital-producto-europeo-dpp\u002F","news\u002Fpasaporte-digital-producto-europeo-dpp","2024-09-24T20:45:49+02:00","1kesaGybc-7dztE6hL90t3L4afZRC9EvKNf0rLnQHeY",1785442310332]