[{"data":1,"prerenderedAt":38968},["ShallowReactive",2],{"listing-blog":3},[4,623,983,2039,2648,2816,3009,3721,3892,4575,4800,5154,5431,5988,6519,6737,7311,7869,8418,8915,9138,10606,10812,11031,11483,11643,11839,12077,12536,12861,13245,13609,14260,14440,14832,15405,15897,16061,16409,16620,17033,17100,17274,17838,18314,18979,19365,20430,20621,21380,21591,22444,22902,23862,24306,24912,25227,25377,25582,26408,27514,28150,28685,29808,30171,30722,30965,31571,31679,32464,32874,33071,33612,33982,34361,34963,35516,35834,36240,36285,36319,36352,36382,36415,36446,36477,36507,36544,36573,36603,36632,36661,36690,36963,37173,37442,37658,37892,38162,38450,38746],{"id":5,"title":6,"author":7,"body":8,"category":7,"description":611,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":613,"navigation":614,"ogImage":615,"path":616,"publishedAt":617,"sections":7,"seo":618,"sourcePath":619,"stem":620,"updatedAt":621,"videos":7,"__hash__":622},"pages\u002Fnews\u002Fai-for-packaging-design-vs-packaging-communication.md","AI for packaging design vs packaging communication",null,{"type":9,"value":10,"toc":565},"minimark",[11],[12,13,14,18,29,35,62,69,72,88,93,96,101,112,119,123,134,141,145,149,154,157,161,171,175,182,186,189,193,196,206,210,214,217,221,224,228,231,235,238,242,245,249,256,260,275,279,282,286,293,297,300,310,313,317,320,324,327,331,334,338,341,345,352,380,387,391,412,423,427,434,460,466,476,480,491,498,502,538,542,551],"div",{},[15,16,17],"p",{},"In today’s packaging industry, design and communication are no longer separate worlds. Packaging is both a visual statement of brand identity and a smart medium for customer engagement, compliance, and sustainability. Thanks to artificial intelligence (AI), the boundary between how packaging looks and how it speaks to consumers is dissolving.",[15,19,20,21,24,25,28],{},"This article explores ",[22,23,6],"strong",{},", two fast-evolving applications that are redefining how brands design, produce, and connect with their audiences. From generative AI tools that create packaging structures and visuals to intelligent systems that power ",[22,26,27],{},"conversational packaging"," (where QR codes and AI assistants turn labels into interactive experiences), AI is transforming every stage of the packaging process.",[15,30,31,32],{},"The question is: when it comes to business results, ",[22,33,34],{},"which brings more value: AI for packaging design or AI for packaging communication?",[15,36,37,38,41,42,46,47,55,56,61],{},"Digital Link’s ",[22,39,40],{},"AI for Packaging"," solution, featuring its assistant ",[43,44,45],"em",{},"Cleo",", is a leading example of how ",[22,48,49,54],{},[50,51,53],"a",{"href":52},"\u002Fproduct\u002Fai-for-packaging\u002F","AI for packaging"," communication"," and ",[22,57,58],{},[50,59,27],{"href":60},"\u002Fguides\u002Fconversational-packaging\u002F"," converge. Instead of redesigning the box, it enhances what’s printed on it, turning a simple QR code into a conversational gateway that answers questions, shares verified product data, and builds long-term consumer trust.",[15,63,64,65,68],{},"Meanwhile, ",[22,66,67],{},"AI for packaging design"," focuses on the creative side. Generative design models and computer vision tools help packaging designers explore forms, materials, and color schemes that maximize shelf appeal, protect products during shipping, and reduce waste.",[15,70,71],{},"Let’s explore both sides of this transformation.",[73,74,75],"figure",{},[76,77,78,81],"picture",{},[79,80],"source",{},[82,83],"img",{"alt":84,"height":85,"src":86,"width":87},"Modern product packaging with visible QR codes and subtle digital data effects symbolizing AI communication.",440,"\u002Fimages\u002F2025\u002F10\u002FModern-product-packaging-with-visible-QR-codes-and-subtle-digital-data-effects-symbolizing-AI-communication.png",728,[89,90,92],"h2",{"id":91},"what-is-packaging-design-vs-packaging-communication","What is packaging design vs packaging communication?",[15,94,95],{},"Before comparing them, we need to define what each term means inside the modern packaging ecosystem.",[97,98,100],"h3",{"id":99},"packaging-design","Packaging design",[15,102,103,104,107,108,111],{},"This refers to the ",[22,105,106],{},"creative, structural, and visual elements"," that make a product recognizable on the shelf. It includes the form, color, typography, graphics, packaging structure, materials, and finishes, all essential for product protection and shelf appeal. AI packaging design focuses on how ",[22,109,110],{},"machine learning algorithms and generative AI models"," can enhance this creative process, helping designers test new packaging concepts and identify the most suitable materials faster.",[15,113,114,115,118],{},"AI systems can analyze ",[22,116,117],{},"consumer preferences, sustainability data, and cost constraints"," to propose optimal packaging solutions. For example, by using predictive maintenance models or computer vision, AI can suggest lighter, eco-friendly materials that still ensure durability and protection against rough handling.",[97,120,122],{"id":121},"packaging-communication","Packaging communication",[15,124,125,126,129,130,133],{},"In contrast, packaging communication is about ",[22,127,128],{},"what the packaging says",", and how it interacts with customers, retailers, and regulators. It includes everything from product information, usage instructions, and sustainability claims to ",[22,131,132],{},"QR codes, digital product passports, and AI chat assistants"," embedded in packaging.",[15,135,136,137,140],{},"AI for packaging communication relies on ",[22,138,139],{},"data-driven decisions and automation"," to ensure that messages remain accurate, up to date, and personalized for every user. Through smart packaging, brands can create two-way dialogues with consumers, collecting customer feedback, improving trust, and providing transparency on sourcing or recycling.",[89,142,144],{"id":143},"strengths-and-weaknesses-of-ai-in-packaging-design","Strengths and weaknesses of AI in packaging design",[97,146,148],{"id":147},"strengths","Strengths",[150,151,153],"h4",{"id":152},"_1-accelerated-creativity-and-iteration","1. Accelerated creativity and iteration",[15,155,156],{},"Generative AI tools can create hundreds of packaging design ideas in minutes. Designers can instantly visualize different packaging elements, colors, or materials, enabling faster innovation and experimentation.",[150,158,160],{"id":159},"_2-personalized-and-adaptive-design","2. Personalized and adaptive design",[15,162,163,164,55,167,170],{},"By analyzing data on ",[22,165,166],{},"target audiences",[22,168,169],{},"market trends",", AI systems can automatically adapt designs for specific demographics, regions, or seasonal campaigns. This level of personalization strengthens brand identity and enhances customer engagement.",[150,172,174],{"id":173},"_3-sustainable-and-cost-efficient-solutions","3. Sustainable and cost-efficient solutions",[15,176,177,178,181],{},"AI packaging design helps select ",[22,179,180],{},"eco-friendly materials",", reduce waste, and optimize shapes for logistics efficiency. Machine learning models can simulate how different packaging structures perform under stress, ensuring product protection while minimizing environmental impact.",[150,183,185],{"id":184},"_4-valuable-insights-and-predictive-performance","4. Valuable insights and predictive performance",[15,187,188],{},"AI can measure shelf appeal, test color psychology, and even predict which packaging design concepts will perform best in real-world retail scenarios. This predictive capacity reduces trial-and-error costs and improves overall efficiency.",[150,190,192],{"id":191},"_5-integration-with-digital-manufacturing","5. Integration with digital manufacturing",[15,194,195],{},"Many packaging manufacturers now integrate AI into CAD systems and automated design workflows, accelerating time to market and aligning creative outputs with production feasibility.",[73,197,198],{},[76,199,200,202],{},[79,201],{},[82,203],{"alt":204,"height":85,"src":205,"width":87},"Designer using generative AI tools to explore packaging design variations and materials.","\u002Fimages\u002F2025\u002F10\u002FDesigner-using-generative-AI-tools-to-explore-packaging-design-variations-and-materials.png",[97,207,209],{"id":208},"weaknesses","Weaknesses",[150,211,213],{"id":212},"_1-generic-or-artificial-aesthetics","1. Generic or artificial aesthetics",[15,215,216],{},"AI models trained on existing datasets can produce designs that feel repetitive or lack the emotional nuance of human creativity. Without human judgment, results may miss the essence of a brand’s storytelling.",[150,218,220],{"id":219},"_2-complexity-of-production","2. Complexity of production",[15,222,223],{},"AI-generated packaging structures sometimes look stunning digitally but are hard to manufacture using existing equipment or materials. Packaging companies must validate each idea through prototyping.",[150,225,227],{"id":226},"_3-knowledge-gap-for-small-businesses","3. Knowledge gap for small businesses",[15,229,230],{},"For smaller packaging companies or independent designers, the learning curve for using advanced AI tools and generative systems can be steep, especially when integrating them with existing design workflows.",[150,232,234],{"id":233},"_4-ethical-and-environmental-blind-spots","4. Ethical and environmental blind spots",[15,236,237],{},"If AI systems aren’t trained with environmental data, their suggestions might not reflect true sustainability metrics, such as recyclability, carbon footprint, or end-of-life impact.",[89,239,241],{"id":240},"strengths-and-weaknesses-of-ai-in-packaging-communication","Strengths and weaknesses of AI in packaging communication",[97,243,148],{"id":244},"strengths-1",[150,246,248],{"id":247},"_1-transparency-and-compliance","1. Transparency and compliance",[15,250,251,252,255],{},"AI communication systems help brands maintain ",[22,253,254],{},"regulatory compliance"," across markets by centralizing data. Through smart packaging, consumers can scan QR codes to verify product origins, allergens, or sustainability certifications, creating trust through verified transparency.",[150,257,259],{"id":258},"_2-real-time-engagement","2. Real-time engagement",[15,261,262,263,266,267,269,270,274],{},"Digital packaging powered by AI can ",[22,264,265],{},"talk back",". Assistants like ",[43,268,45],{}," from ",[50,271,273],{"href":272},"\u002F","Digital Link"," let consumers ask questions in natural language (about ingredients, instructions, or ethical sourcing) and receive personalized, verified answers instantly.",[150,276,278],{"id":277},"_3-dynamic-updates","3. Dynamic updates",[15,280,281],{},"Unlike static print, digital packaging communication can evolve. Brands can update information, campaigns, or visuals remotely, reducing waste from reprints and avoiding supply-chain disruptions.",[150,283,285],{"id":284},"_4-rich-analytics-and-customer-feedback","4. Rich analytics and customer feedback",[15,287,288,289,292],{},"Each scan or conversation generates ",[22,290,291],{},"valuable insights"," about what consumers care about most. This data can be used to fine-tune packaging design elements, messaging tone, or sustainability strategies.",[150,294,296],{"id":295},"_5-cost-efficiency","5. Cost efficiency",[15,298,299],{},"Replacing printed inserts or multilingual packaging with digital communication saves money and shortens production cycles, making it an especially good fit for e-commerce and fast-moving consumer goods.",[73,301,302],{},[76,303,304,306],{},[79,305],{},[82,307],{"alt":308,"height":85,"src":309,"width":87},"Person scanning packaging QR code and receiving AI-generated product information.","\u002Fimages\u002F2025\u002F10\u002FPerson-scanning-packaging-QR-code-and-receiving-AI-generated-product-information.png",[97,311,209],{"id":312},"weaknesses-1",[150,314,316],{"id":315},"_1-technology-dependency","1. Technology dependency",[15,318,319],{},"Smart packaging requires smartphone access, internet connectivity, and some digital literacy, which can limit engagement in certain demographics or regions.",[150,321,323],{"id":322},"_2-information-overload","2. Information overload",[15,325,326],{},"If brands don’t curate content effectively, digital packaging experiences can overwhelm users with excessive data or poor navigation.",[150,328,330],{"id":329},"_3-privacy-and-reliability-concerns","3. Privacy and reliability concerns",[15,332,333],{},"AI must be transparent about how it handles user data. Inaccurate or inconsistent information can harm brand credibility.",[150,335,337],{"id":336},"_4-continuous-maintenance","4. Continuous maintenance",[15,339,340],{},"AI communication tools demand ongoing monitoring, updates, and content validation. Poor maintenance can quickly erode customer trust.",[89,342,344],{"id":343},"how-ai-tools-transform-packaging-workflows","How AI tools transform packaging workflows",[15,346,347,348,351],{},"The most forward-thinking packaging companies no longer treat AI as an optional add-on. Instead, it’s becoming central to ",[22,349,350],{},"packaging design workflows",", improving collaboration between designers, engineers, and marketers.",[353,354,355,362,368,374],"ul",{},[356,357,358,361],"li",{},[22,359,360],{},"AI tools as creative partners:"," Generative design systems suggest structural variations that human designers can refine. This synergy between automation and human insight leads to original concepts that balance aesthetics with feasibility.",[356,363,364,367],{},[22,365,366],{},"Machine learning for materials:"," By processing performance data, AI can recommend the most suitable materials for durability and sustainability.",[356,369,370,373],{},[22,371,372],{},"Computer vision for quality control:"," AI vision systems detect printing errors, color deviations, or structural flaws during manufacturing, improving quality assurance.",[356,375,376,379],{},[22,377,378],{},"Predictive analytics for logistics:"," AI anticipates supply chain issues, ensuring packaging materials are sourced efficiently and on time.",[15,381,382,383,386],{},"In essence, AI is not replacing human creativity; it’s ",[22,384,385],{},"amplifying it",".",[89,388,390],{"id":389},"case-digital-links-ai-for-packaging-and-conversational-packaging","Case: Digital Link’s “AI for Packaging” and conversational packaging",[15,392,393,394,397,398,401,402,404,405,408,409,411],{},"Digital Link demonstrates the ",[22,395,396],{},"communication side"," of AI for packaging design vs packaging communication.",[399,400],"br",{},"Through its assistant ",[43,403,45],{},", powered by AI and embedded in ",[22,406,407],{},"QR codes"," on packaging, consumers can interact directly with brands. ",[43,410,45],{}," answers questions about ingredients, sustainability, or care instructions, turning packaging into a dynamic, responsive medium.",[15,413,414,415,418,419,422],{},"This system is built on ",[22,416,417],{},"GS1 Digital Link standards",", ensuring global interoperability and compliance. It provides brands with ",[22,420,421],{},"data-driven insights"," into consumer behavior, helping them optimize both their packaging communication and design decisions. By bridging human interaction and digital automation, Digital Link enables a new form of smart packaging that goes far beyond static labels.",[89,424,426],{"id":425},"synergies-when-design-and-communication-work-together","Synergies: when design and communication work together",[15,428,429,430,433],{},"AI for packaging design and AI for packaging communication shouldn’t compete; they should ",[22,431,432],{},"coexist",". Here’s how they amplify each other:",[353,435,436,442,448,454],{},[356,437,438,441],{},[22,439,440],{},"Design for interaction:"," Packaging design should make QR codes visible and intuitive to scan.",[356,443,444,447],{},[22,445,446],{},"Align visuals with tone:"," The look and feel of packaging should reflect the personality of the AI assistant or brand voice.",[356,449,450,453],{},[22,451,452],{},"Create a feedback loop:"," Insights from AI communication inform future design iterations, ensuring designs respond to consumer expectations.",[356,455,456,459],{},[22,457,458],{},"Enhance sustainability:"," AI in design minimizes waste; AI in communication reduces reprints and enables paperless updates.",[15,461,462,463,386],{},"Together, these create packaging that’s not just beautiful but ",[22,464,465],{},"intelligent, sustainable, and engaging",[73,467,468],{},[76,469,470,472],{},[79,471],{},[82,473],{"alt":474,"height":85,"src":475,"width":87},"User scanning a product QR code revealing Cleo, the AI assistant from Digital Link.","\u002Fimages\u002F2025\u002F10\u002FUser-scanning-a-product-QR-code-revealing-Cleo-the-AI-assistant-from-Digital-Link.png",[89,477,479],{"id":478},"which-approach-wins","Which approach wins?",[15,481,482,483,486,487,490],{},"If the goal is ",[22,484,485],{},"instant shelf impact and brand differentiation",", AI for packaging design leads the way. But if the objective is ",[22,488,489],{},"transparency, compliance, and long-term customer engagement",", AI for packaging communication wins.",[15,492,493,494,497],{},"In practice, the ",[22,495,496],{},"future belongs to integration",". Brands that embrace both sides gain a competitive edge, combining visually striking, eco-friendly designs with smart, interactive communication powered by generative AI systems.",[89,499,501],{"id":500},"recommendations-for-brands","Recommendations for brands",[503,504,505,511,520,526,532],"ol",{},[356,506,507,510],{},[22,508,509],{},"Audit your current packaging strategy."," Identify whether your pain points are in design innovation, compliance, or engagement.",[356,512,513,516,517,519],{},[22,514,515],{},"Integrate AI tools progressively."," Start with generative AI for ideation or ",[50,518,273],{"href":272}," for communication, then scale.",[356,521,522,525],{},[22,523,524],{},"Use data to inform creativity."," Let AI analyze customer feedback and sales performance to guide design decisions.",[356,527,528,531],{},[22,529,530],{},"Collaborate with manufacturers early."," Ensure AI-generated concepts align with practical production capabilities.",[356,533,534,537],{},[22,535,536],{},"Measure success."," Track both aesthetic appeal and user interaction metrics: scans, engagement rates, or AI chat usage.",[89,539,541],{"id":540},"conclusion","Conclusion",[15,543,544,545,547,548,550],{},"The debate of ",[22,546,6],{}," isn’t about choosing one over the other; it’s about finding balance.",[399,549],{},"AI packaging design revolutionizes how we create, visualize, and test packaging elements. AI packaging communication transforms how consumers perceive and interact with them.",[15,552,553,554,557,558,561,562,564],{},"When ",[22,555,556],{},"human creativity"," meets ",[22,559,560],{},"data-driven intelligence",", brands achieve packaging that is beautiful, functional, and sustainable. Whether through generative AI tools that spark new ideas or smart packaging systems like ",[50,563,273],{"href":272}," that keep conversations going, the future of packaging belongs to those who embrace both sides of innovation.",{"title":566,"searchDepth":567,"depth":567,"links":568},"",3,[569,574,590,605,606,607,608,609,610],{"id":91,"depth":570,"text":92,"children":571},2,[572,573],{"id":99,"depth":567,"text":100},{"id":121,"depth":567,"text":122},{"id":143,"depth":570,"text":144,"children":575},[576,584],{"id":147,"depth":567,"text":148,"children":577},[578,580,581,582,583],{"id":152,"depth":579,"text":153},4,{"id":159,"depth":579,"text":160},{"id":173,"depth":579,"text":174},{"id":184,"depth":579,"text":185},{"id":191,"depth":579,"text":192},{"id":208,"depth":567,"text":209,"children":585},[586,587,588,589],{"id":212,"depth":579,"text":213},{"id":219,"depth":579,"text":220},{"id":226,"depth":579,"text":227},{"id":233,"depth":579,"text":234},{"id":240,"depth":570,"text":241,"children":591},[592,599],{"id":244,"depth":567,"text":148,"children":593},[594,595,596,597,598],{"id":247,"depth":579,"text":248},{"id":258,"depth":579,"text":259},{"id":277,"depth":579,"text":278},{"id":284,"depth":579,"text":285},{"id":295,"depth":579,"text":296},{"id":312,"depth":567,"text":209,"children":600},[601,602,603,604],{"id":315,"depth":579,"text":316},{"id":322,"depth":579,"text":323},{"id":329,"depth":579,"text":330},{"id":336,"depth":579,"text":337},{"id":343,"depth":570,"text":344},{"id":389,"depth":570,"text":390},{"id":425,"depth":570,"text":426},{"id":478,"depth":570,"text":479},{"id":500,"depth":570,"text":501},{"id":540,"depth":570,"text":541},"Discover the difference between AI for packaging design vs packaging communication, and how each can transform your brand strategy.","md",{},true,"\u002Fimages\u002F2025\u002F10\u002FAI-for-packaging-design-vs-packaging-communication.png","\u002Fnews\u002Fai-for-packaging-design-vs-packaging-communication","2025-10-06T12:24:57+02:00",{"title":6,"description":611},"\u002Fnews\u002Fai-for-packaging-design-vs-packaging-communication\u002F","news\u002Fai-for-packaging-design-vs-packaging-communication","2025-10-06T12:24:59+02:00","HEVw2r2tjLKsxgLPkwp6A7-aiwB4qi0OruwWwTmCHzc",{"id":624,"title":625,"author":7,"body":626,"category":7,"description":972,"extension":612,"heading":973,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":974,"navigation":614,"ogImage":975,"path":976,"publishedAt":977,"sections":7,"seo":978,"sourcePath":979,"stem":980,"updatedAt":981,"videos":7,"__hash__":982},"pages\u002Fnews\u002Fai-for-regulatory-packaging.md","AI for regulatory packaging compliance made simple",{"type":9,"value":627,"toc":941},[628],[12,629,630,634,637,640,647,656,660,663,667,670,674,677,686,690,693,697,700,704,711,714,718,721,725,728,732,735,739,742,751,755,767,771,774,778,781,785,788,792,795,799,802,806,809,813,816,820,823,833,837,840,844,847,873,876,880,883,908,917,921,924,927,929,935,938],{},[89,631,633],{"id":632},"why-ai-for-regulatory-packaging-matters-now","Why AI for regulatory packaging matters now",[15,635,636],{},"Regulatory compliance in packaging is no longer just a box-ticking exercise. Across industries, from consumer goods to the pharma industry and life sciences, packaging has become the frontline for safety, transparency, and trust. Regulations change constantly, vary across multiple regions, and affect everything from allergen information and sustainability claims to traceability and product recalls.",[15,638,639],{},"Traditionally, packaging compliance has relied on manual checks, printed labels, and fragmented approval processes. This approach is time consuming, error prone, and expensive. Incorrect claims, label compliance failures, or outdated warnings can expose brand owners to costly errors, non compliance penalties, and serious reputational harm.",[15,641,642,643,646],{},"Artificial intelligence (AI) is changing that. With ",[50,644,645],{"href":52},"AI for regulatory packaging",", companies can streamline packaging development, automate quality control, and ensure compliance with evolving regulatory requirements. Instead of reacting to problems, brands can take a proactive approach, mitigating compliance risks before they escalate and using packaging itself as a channel for communication.",[73,648,649],{},[76,650,651,653],{},[79,652],{},[82,654],{"alt":633,"height":85,"src":655,"width":87},"\u002Fimages\u002F2025\u002F09\u002FWhy-AI-for-regulatory-packaging-matters-now.png",[89,657,659],{"id":658},"the-complexity-of-modern-packaging-compliance","The complexity of modern packaging compliance",[15,661,662],{},"The packaging industry faces increasing regulatory pressure. Some of the main drivers include:",[97,664,666],{"id":665},"regulatory-changes-across-multiple-regions","Regulatory changes across multiple regions",[15,668,669],{},"What regulators require in Europe often differs from the U.S., Asia, or Latin America. Packaging and labeling laws around sustainability, allergen info, safety warnings, and environmental claims are inconsistent. New regulations emerge frequently, demanding constant updates.",[97,671,673],{"id":672},"expanding-data-requirements","Expanding data requirements",[15,675,676],{},"Regulatory bodies now expect vast amounts of structured product information: ingredient sourcing, life cycle data, certifications, disposal instructions, and traceability details. Managing this across packaging designs and different markets without AI systems is nearly impossible.",[73,678,679],{},[76,680,681,683],{},[79,682],{},[82,684],{"alt":659,"height":85,"src":685,"width":87},"\u002Fimages\u002F2025\u002F09\u002FThe-complexity-of-modern-packaging-compliance.png",[97,687,689],{"id":688},"operational-inefficiencies","Operational inefficiencies",[15,691,692],{},"Maintaining different label versions, translations, and market-specific disclosures slows packaging development and increases error rates. Manual checks and static labels cannot keep up with regulatory updates.",[97,694,696],{"id":695},"growing-compliance-risks","Growing compliance risks",[15,698,699],{},"From allergen mislabeling to incorrect claims about sustainability, quality issues can lead to product recalls, financial penalties, and long-term damage to consumer trust and brand reputation.",[89,701,703],{"id":702},"how-ai-transforms-packaging-and-labeling","How AI transforms packaging and labeling",[15,705,706,707,710],{},"AI-powered solutions like Digital Link’s Cleo represent a new category of ",[22,708,709],{},"AI driven regulatory intelligence",". By combining GS1-compliant QR codes with AI technology, packaging becomes dynamic, able to provide real time data, respond to consumer behavior, and ensure compliance without reprinting physical labels.",[15,712,713],{},"Key capabilities include:",[97,715,717],{"id":716},"automated-compliance-checks","Automated compliance checks",[15,719,720],{},"AI systems use advanced algorithms and machine learning to cross-reference packaging content against regulatory standards. This reduces reliance on manual checks and lowers the risk of non compliance.",[97,722,724],{"id":723},"real-time-data-and-updates","Real-time data and updates",[15,726,727],{},"When regulatory changes occur (for example, new allergen information or sustainability disclosures), product data can be updated instantly. Consumers scanning a QR code see the latest approved content, avoiding costly reprints and approval process delays.",[97,729,731],{"id":730},"multi-language-and-localization","Multi-language and localization",[15,733,734],{},"AI tools can seamlessly integrate translations and regulatory variants across different markets. This increases accuracy while reducing the burden of packaging operations for companies selling in multiple regions.",[97,736,738],{"id":737},"data-driven-insights","Data-driven insights",[15,740,741],{},"By analyzing historical data and consumer interactions, AI applications can identify common queries, predict potential quality issues, and flag compliance risks before they become liabilities.",[73,743,744],{},[76,745,746,748],{},[79,747],{},[82,749],{"alt":703,"height":85,"src":750,"width":87},"\u002Fimages\u002F2025\u002F09\u002FHow-AI-transforms-packaging-and-labeling.png",[89,752,754],{"id":753},"cleo-the-ai-powered-assistant-for-regulatory-compliance","Cleo: The AI-powered assistant for regulatory compliance",[15,756,757,758,761,762,766],{},"Digital Link’s Cleo is an ",[22,759,760],{},"AI powered"," assistant built directly into product packaging via QR codes. It represents the next step in ",[22,763,764],{},[50,765,27],{"href":60},", ensuring regulatory compliance while also improving consumer engagement.",[97,768,770],{"id":769},"verified-brand-approved-data","Verified, brand-approved data",[15,772,773],{},"Cleo only pulls from structured product content uploaded by the brand (ingredient lists, safety data sheets, certifications, regulatory claims), ensuring accuracy and reducing error rates.",[97,775,777],{"id":776},"ai-driven-conversations","AI driven conversations",[15,779,780],{},"When consumers scan a package, Cleo answers questions in real time: “Does this product contain allergens?” “Is it safe during pregnancy?” “What is the recycling process in my city?” This level of transparency boosts consumer trust and customer satisfaction.",[97,782,784],{"id":783},"auditability-and-traceability","Auditability and traceability",[15,786,787],{},"Every answer provided by Cleo is logged, creating a transparent record for compliance checks and packaging quality control audits. This protects companies during investigations by regulatory bodies.",[97,789,791],{"id":790},"cost-savings-and-efficiency","Cost savings and efficiency",[15,793,794],{},"By automating repetitive consumer queries and regulatory information requests, brands save on support costs, avoid costly errors, and reduce risk of product recalls.",[89,796,798],{"id":797},"applications-across-industries","Applications across industries",[15,800,801],{},"AI for regulatory packaging can be applied across the entire packaging industry. Some examples include:",[97,803,805],{"id":804},"food-and-beverage","Food and beverage",[15,807,808],{},"Allergen info is a leading compliance challenge. With Cleo, consumers can confirm allergen information instantly, ensuring compliance and reducing liability. Quality issues like incorrect claims on nutrition tables can be corrected dynamically.",[97,810,812],{"id":811},"pharma-industry-and-life-sciences","Pharma industry and life sciences",[15,814,815],{},"In pharmaceuticals and supplements, compliance is mission critical. Cleo delivers regulatory intelligence by clarifying dosage, contraindications, and expiry dates. AI systems also support packaging quality by reducing mislabeling errors that can lead to recalls.",[97,817,819],{"id":818},"cosmetics-and-personal-care","Cosmetics and personal care",[15,821,822],{},"Consumer trust depends on transparency. Cleo ensures compliance with regulatory requirements on safety disclosures, ingredient sourcing, and sustainability claims, while also reinforcing brand reputation.",[73,824,825],{},[76,826,827,829],{},[79,828],{},[82,830],{"alt":831,"height":85,"src":832,"width":87},"Cleo, The AI-powered assistant for regulatory compliance","\u002Fimages\u002F2025\u002F09\u002FCleo-The-AI-powered-assistant-for-regulatory-compliance.png",[97,834,836],{"id":835},"consumer-goods-and-household-products","Consumer goods and household products",[15,838,839],{},"From cleaners to apparel, packaging and labeling must meet different market requirements. AI solutions help mitigate compliance risks, provide region-specific recycling info, and ensure product quality standards are met.",[89,841,843],{"id":842},"ai-driven-quality-control-and-risk-management","AI-driven quality control and risk management",[15,845,846],{},"AI doesn’t just manage compliance; it actively strengthens packaging quality.",[353,848,849,855,861,867],{},[356,850,851,854],{},[22,852,853],{},"Predictive analytics"," can detect quality issues early, using historical data and real time data.",[356,856,857,860],{},[22,858,859],{},"Automated workflows"," reduce approval process bottlenecks.",[356,862,863,866],{},[22,864,865],{},"Integrated software and hardware solutions"," streamline packaging operations from design to labeling.",[356,868,869,872],{},[22,870,871],{},"AI applications"," support packaging development for limited editions and multi-market launches, ensuring accuracy and speed to market.",[15,874,875],{},"By leveraging AI, companies can reduce risk, protect brand reputation, and meet compliance standards more effectively.",[89,877,879],{"id":878},"turning-compliance-into-competitive-advantage","Turning compliance into competitive advantage",[15,881,882],{},"AI for regulatory packaging is more than a defensive move. For leading providers and global leaders in the packaging industry, it’s a way to build consumer trust and differentiate in competitive markets.",[353,884,885,891,896,902],{},[356,886,887,890],{},[22,888,889],{},"Proactive approach to compliance"," shows regulators and consumers that the brand is serious about safety and transparency.",[356,892,893,895],{},[22,894,791],{}," mean packaging development cycles shorten, helping products reach the market faster.",[356,897,898,901],{},[22,899,900],{},"Consumer trust and satisfaction"," grow when information is accurate, accessible, and easy to understand.",[356,903,904,907],{},[22,905,906],{},"Brand reputation"," benefits from transparency, reducing backlash from incorrect claims or greenwashing accusations.",[73,909,910],{},[76,911,912,914],{},[79,913],{},[82,915],{"alt":879,"height":85,"src":916,"width":87},"\u002Fimages\u002F2025\u002F09\u002FTurning-compliance-into-competitive-advantage.png",[89,918,920],{"id":919},"the-future-of-ai-powered-regulatory-intelligence","The future of AI-powered regulatory intelligence",[15,922,923],{},"As regulations expand and compliance risks grow, AI driven solutions will become the norm in packaging and labeling. Regulatory intelligence will increasingly rely on artificial intelligence, predictive analytics, and automated workflows to handle vast amounts of data.",[15,925,926],{},"Brand owners who adopt AI technology now can seamlessly integrate compliance into their packaging operations, reduce error rates, and future-proof against regulatory changes. With consumer behavior shifting toward transparency and accountability, this is not just about avoiding non compliance: it’s about creating smarter packaging that communicates, complies, and builds lasting trust.",[89,928,541],{"id":540},[15,930,931,932,934],{},"AI for regulatory packaging is reshaping how companies ensure compliance, protect brand reputation, and engage consumers. By combining ",[22,933,760],{}," regulatory intelligence with dynamic QR codes, packaging becomes more than a label: it becomes a trusted source of real time data.",[15,936,937],{},"For companies across multiple regions and different markets, AI solutions like Digital Link’s Cleo streamline packaging development, mitigate compliance risks, and improve packaging quality control. The result is reduced risk, cost savings, increased accuracy, and stronger consumer trust.",[15,939,940],{},"The packaging industry is at a turning point: with AI applications, regulatory compliance can finally move from being a burden to becoming a strategic advantage.",{"title":566,"searchDepth":567,"depth":567,"links":942},[943,944,950,956,962,968,969,970,971],{"id":632,"depth":570,"text":633},{"id":658,"depth":570,"text":659,"children":945},[946,947,948,949],{"id":665,"depth":567,"text":666},{"id":672,"depth":567,"text":673},{"id":688,"depth":567,"text":689},{"id":695,"depth":567,"text":696},{"id":702,"depth":570,"text":703,"children":951},[952,953,954,955],{"id":716,"depth":567,"text":717},{"id":723,"depth":567,"text":724},{"id":730,"depth":567,"text":731},{"id":737,"depth":567,"text":738},{"id":753,"depth":570,"text":754,"children":957},[958,959,960,961],{"id":769,"depth":567,"text":770},{"id":776,"depth":567,"text":777},{"id":783,"depth":567,"text":784},{"id":790,"depth":567,"text":791},{"id":797,"depth":570,"text":798,"children":963},[964,965,966,967],{"id":804,"depth":567,"text":805},{"id":811,"depth":567,"text":812},{"id":818,"depth":567,"text":819},{"id":835,"depth":567,"text":836},{"id":842,"depth":570,"text":843},{"id":878,"depth":570,"text":879},{"id":919,"depth":570,"text":920},{"id":540,"depth":570,"text":541},"Discover how AI for regulatory packaging streamlines compliance, reduces risk, and builds consumer trust with smart QR codes and real-time data.","AI for regulatory packaging: How to comply and communicate at the same time",{},"\u002Fimages\u002F2025\u002F09\u002FAI-for-regulatory-packaging.png","\u002Fnews\u002Fai-for-regulatory-packaging","2025-09-25T14:27:28+02:00",{"title":625,"description":972},"\u002Fnews\u002Fai-for-regulatory-packaging\u002F","news\u002Fai-for-regulatory-packaging","2025-09-25T14:27:30+02:00","hZtxi0JnCmf8aGrTtQc-3n2dJzTK0jOPKsgLonwGg-8",{"id":984,"title":985,"author":7,"body":986,"category":7,"description":2028,"extension":612,"heading":2029,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":2030,"navigation":614,"ogImage":2031,"path":2032,"publishedAt":2033,"sections":7,"seo":2034,"sourcePath":2035,"stem":2036,"updatedAt":2037,"videos":7,"__hash__":2038},"pages\u002Fnews\u002Fai-product-assistant-different-from-a-chatbot.md","AI product assistant different from a chatbot",{"type":9,"value":987,"toc":2010},[988],[12,989,990,1000,1034,1058,1062,1100,1140,1160,1170,1174,1197,1221,1244,1254,1258,1301,1305,1333,1337,1367,1371,1398,1402,1425,1435,1439,1456,1484,1511,1515,1525,1558,1579,1597,1601,1607,1634,1650,1665,1669,1688,1707,1721,1725,1737,1772,1785,1789,1809,1812,1833,1847,1857,1861,1871,1901,1922,1926,1936,1964,1988],{},[15,991,992,993,995,996,999],{},"Understanding what makes an ",[22,994,985],{}," isn’t just technical. It’s strategic. For brands using ",[22,997,998],{},"Digital Link’s next-gen GS1 QR codes",", this distinction defines how packaging speaks, how data flows, and how customers experience a brand beyond the shelf.",[15,1001,1002,1003,1006,1007,1010,1011,1014,1015,1018,1019,1022,1023,1026,1027,1030,1031,386],{},"While both use ",[22,1004,1005],{},"artificial intelligence"," to interact with users, ",[22,1008,1009],{},"AI product assistants"," go far beyond scripted exchanges. They rely on ",[22,1012,1013],{},"natural language processing (NLP)",", ",[22,1016,1017],{},"machine learning",", and ",[22,1020,1021],{},"contextual understanding"," to perform ",[22,1024,1025],{},"multi-step tasks",", make ",[22,1028,1029],{},"data-driven decisions",", and deliver ",[22,1032,1033],{},"human-like conversations",[15,1035,1036,1037,1041,1042,1045,1046,1049,1050,1053,1054,1057],{},"At ",[22,1038,1039],{},[50,1040,273],{"href":272},", this difference directly shapes how brands connect their packaging to digital ecosystems. A simple chatbot might answer a few questions, but an ",[22,1043,1044],{},"AI product assistant"," can interpret ",[22,1047,1048],{},"product data",", recall ",[22,1051,1052],{},"past interactions",", and guide users through ",[22,1055,1056],{},"multi-step processes"," like verifying authenticity or completing a compliance check, all triggered by a single QR scan.",[89,1059,1061],{"id":1060},"what-is-an-ai-product-assistant","What is an AI product assistant?",[15,1063,1064,1065,1067,1068,1071,1072,1075,1076,1014,1079,1018,1082,1084,1085,1088,1089,1091,1092,1095,1096,1099],{},"An ",[22,1066,1044],{}," is a new generation of ",[22,1069,1070],{},"AI assistant",": an intelligent, context-aware ",[22,1073,1074],{},"digital assistant"," powered by ",[22,1077,1078],{},"large language models",[22,1080,1081],{},"machine learning algorithms",[22,1083,1013],{},". Unlike traditional chatbots that rely on ",[22,1086,1087],{},"predefined scripts",", AI product assistants adapt to the user, learning from ",[22,1090,1052],{},", understanding ",[22,1093,1094],{},"human language",", and executing ",[22,1097,1098],{},"complex tasks"," autonomously.",[15,1101,1102,1103,1106,1107,1014,1110,1018,1113,1116,1117,1120,1121,1124,1125,1128,1129,1132,1133,55,1136,1139],{},"They’re not designed just to “chat.” They act as ",[22,1104,1105],{},"autonomous AI agents"," capable of ",[22,1108,1109],{},"task automation",[22,1111,1112],{},"decision-making",[22,1114,1115],{},"problem solving"," across various ",[22,1118,1119],{},"business operations",". Whether it’s helping a customer navigate a ",[22,1122,1123],{},"smart packaging experience",", providing ",[22,1126,1127],{},"compliance information",", or assisting in ",[22,1130,1131],{},"lead qualification",", the AI product assistant operates with ",[22,1134,1135],{},"human-like understanding",[22,1137,1138],{},"rapid responses"," that traditional systems can’t match.",[15,1141,1142,1143,1147,1148,1151,1152,1155,1156,1159],{},"For example, when embedded in ",[22,1144,37,1145],{},[50,1146,27],{"href":60},", an AI product assistant can instantly interpret a consumer’s ",[22,1149,1150],{},"user input"," after scanning a QR code, check ",[22,1153,1154],{},"purchase history",", provide tailored guidance, and even connect to ",[22,1157,1158],{},"third-party tools"," for deeper automation.",[73,1161,1162],{},[76,1163,1164,1166],{},[79,1165],{},[82,1167],{"alt":1168,"height":85,"src":1169,"width":87},"Customer scanning a cosmetic product and seeing AI assistant chat on smartphone screen.","\u002Fimages\u002F2025\u002F10\u002FCustomer-scanning-a-cosmetic-product-and-seeing-AI-assistant-chat-on-smartphone-screen.png",[89,1171,1173],{"id":1172},"what-is-a-chatbot","What is a chatbot?",[15,1175,1176,1177,1180,1181,1184,1185,1188,1189,1192,1193,1196],{},"A ",[22,1178,1179],{},"chatbot"," is a ",[22,1182,1183],{},"conversational AI"," interface that interacts with users through ",[22,1186,1187],{},"text"," or ",[22,1190,1191],{},"voice commands",", usually to ",[22,1194,1195],{},"automate simple tasks"," such as answering FAQs, providing links, or collecting basic customer data.",[15,1198,1199,1200,1203,1204,1207,1208,1210,1211,1213,1214,1217,1218,1220],{},"While ",[22,1201,1202],{},"AI chatbots"," represent an important step in ",[22,1205,1206],{},"customer engagement",", their capabilities are still largely constrained by ",[22,1209,1087],{}," and limited ",[22,1212,1021],{},". They can respond quickly to straightforward questions but often fail to interpret ",[22,1215,1216],{},"complex user intent",", handle ",[22,1219,1056],{},", or adapt when conversations deviate from expected patterns.",[15,1222,1223,1224,1227,1228,1231,1232,1235,1236,1239,1240,1243],{},"Many popular systems, like ",[22,1225,1226],{},"Google Assistant"," or basic ",[22,1229,1230],{},"virtual assistants"," in ",[22,1233,1234],{},"smart home devices",", show how ",[22,1237,1238],{},"AI-powered chatbots"," simplify daily routines but remain dependent on human prompts or ",[22,1241,1242],{},"human intervention"," when tasks become ambiguous or layered.",[73,1245,1246],{},[76,1247,1248,1250],{},[79,1249],{},[82,1251],{"alt":1252,"height":85,"src":1253,"width":87},"A chatbot is a conversational AI interface","\u002Fimages\u002F2025\u002F10\u002FA-chatbot-is-a-conversational-AI-interface.png",[89,1255,1257],{"id":1256},"ai-product-assistant-vs-chatbot-whats-the-real-difference","AI product assistant vs chatbot: What’s the real difference?",[15,1259,1260,1261,1264,1265,1014,1268,1018,1271,1274,1275,1277,1278,1280,1281,1014,1284,1018,1287,1022,1290,1292,1293,1296,1297,1300],{},"The ",[22,1262,1263],{},"real difference"," lies in ",[22,1266,1267],{},"depth",[22,1269,1270],{},"complexity",[22,1272,1273],{},"autonomy",". While both belong to the broader field of ",[22,1276,1183],{},", an ",[22,1279,1044],{}," combines ",[22,1282,1283],{},"natural language understanding",[22,1285,1286],{},"contextual reasoning",[22,1288,1289],{},"generative AI",[22,1291,1025],{}," and deliver ",[22,1294,1295],{},"deeper automation",", something that ",[22,1298,1299],{},"chatbots"," can’t achieve.",[97,1302,1304],{"id":1303},"task-complexity","Task complexity",[353,1306,1307,1320],{},[356,1308,1309,1312,1313,55,1316,1319],{},[22,1310,1311],{},"Chatbots"," handle ",[22,1314,1315],{},"routine tasks",[22,1317,1318],{},"basic interactions"," like responding to simple inquiries or guiding users to a webpage.",[356,1321,1322,1324,1325,1328,1329,1332],{},[22,1323,1009],{},", however, can manage ",[22,1326,1327],{},"complex workflows",", such as verifying product authenticity, analyzing ",[22,1330,1331],{},"customer data",", or scheduling follow-ups, all without manual input.",[97,1334,1336],{"id":1335},"contextual-understanding","Contextual understanding",[353,1338,1339,1348],{},[356,1340,1341,1343,1344,1347],{},[22,1342,1311],{}," often miss ",[22,1345,1346],{},"context",", leading to generic or inaccurate responses.",[356,1349,1350,1352,1353,55,1356,1358,1359,1362,1363,1366],{},[22,1351,1009],{}," use ",[22,1354,1355],{},"NLP",[22,1357,1017],{}," to understand ",[22,1360,1361],{},"human conversation",", detect emotional tone, and deliver ",[22,1364,1365],{},"personalized responses"," based on prior exchanges.",[97,1368,1370],{"id":1369},"task-automation-and-scalability","Task automation and scalability",[353,1372,1373,1382],{},[356,1374,1375,1377,1378,1381],{},[22,1376,1311],{}," excel in ",[22,1379,1380],{},"repetitive task automation",": they’re fast, reliable, and cost-effective.",[356,1383,1384,1386,1387,1390,1391,1393,1394,1397],{},[22,1385,1009],{}," go further by integrating with ",[22,1388,1389],{},"intelligent systems",", automating ",[22,1392,1056],{},", and managing ",[22,1395,1396],{},"project workflows"," that span multiple departments or platforms.",[97,1399,1401],{"id":1400},"human-like-conversation","Human-like conversation",[353,1403,1404,1409],{},[356,1405,1406,1408],{},[22,1407,1311],{}," simulate interaction but often feel mechanical.",[356,1410,1411,1413,1414,55,1416,1418,1419,1421,1422,386],{},[22,1412,1009],{}," rely on ",[22,1415,1078],{},[22,1417,1013],{}," to produce ",[22,1420,1033],{},", responding appropriately and empathetically, even across ",[22,1423,1424],{},"multiple languages",[73,1426,1427],{},[76,1428,1429,1431],{},[79,1430],{},[82,1432],{"alt":1433,"height":85,"src":1434,"width":87},"Man scanning food packaging in kitchen with AI assistant chat visible on smartphone.","\u002Fimages\u002F2025\u002F10\u002FMan-scanning-food-packaging-in-kitchen-with-AI-assistant-chat-visible-on-smartphone.png",[89,1436,1438],{"id":1437},"how-does-natural-language-processing-nlp-enable-smarter-assistants","How does natural language processing (NLP) enable smarter assistants?",[15,1440,1441,1444,1445,1447,1448,1450,1451,55,1453,1455],{},[22,1442,1443],{},"Natural language processing"," is the engine behind ",[22,1446,1009],{},". It enables systems to interpret ",[22,1449,1094],{},", extract intent, and formulate responses that feel natural. With ",[22,1452,1355],{},[22,1454,1017],{},", assistants can:",[353,1457,1458,1466,1475],{},[356,1459,1460,1461,269,1463,1465],{},"Understand ",[22,1462,1346],{},[22,1464,1052],{}," and apply it to current queries.",[356,1467,1468,1469,1471,1472,386],{},"Break down ",[22,1470,1025],{}," into logical sequences for ",[22,1473,1474],{},"seamless automation",[356,1476,1477,1478,1480,1481,386],{},"Recognize subtle nuances in ",[22,1479,1150],{}," to provide accurate, ",[22,1482,1483],{},"context-aware answers",[15,1485,1036,1486,1490,1491,1493,1494,1496,1497,1500,1501,1503,1504,1507,1508,386],{},[22,1487,1488],{},[50,1489,273],{"href":272},", NLP allows ",[22,1492,45],{},", the platform’s ",[22,1495,1044],{},", to understand consumer questions about a scanned product, like ",[43,1498,1499],{},"“Is this bottle recyclable?”",", and deliver relevant answers based on verified product data. This level of ",[22,1502,1021],{}," ensures accuracy, enhances ",[22,1505,1506],{},"customer satisfaction",", and strengthens ",[22,1509,1510],{},"brand trust",[89,1512,1514],{"id":1513},"task-automation-chatbots-vs-ai-product-assistants","Task automation: chatbots vs AI product assistants",[15,1516,1517,1518,1520,1521,1524],{},"Both technologies support ",[22,1519,1109],{},", but their ",[22,1522,1523],{},"scope"," differs.",[353,1526,1527,1536],{},[356,1528,1529,1531,1532,1535],{},[22,1530,1311],{}," are ideal for ",[22,1533,1534],{},"simple tasks"," such as answering FAQs, tracking orders, or confirming appointments.",[356,1537,1538,1540,1541,1544,1545,55,1548,1551,1552,1188,1555,386],{},[22,1539,1009],{}," manage ",[22,1542,1543],{},"complex automation",": from ",[22,1546,1547],{},"data analysis",[22,1549,1550],{},"report generation"," to ",[22,1553,1554],{},"multi-channel customer support",[22,1556,1557],{},"project management",[15,1559,1560,1561,1014,1563,1018,1565,1567,1568,1571,1572,1575,1576,1578],{},"By combining ",[22,1562,1355],{},[22,1564,1017],{},[22,1566,1289],{},", AI product assistants can identify the ",[22,1569,1570],{},"right tool"," for each task, trigger ",[22,1573,1574],{},"third-party integrations",", and perform ",[22,1577,1056],{}," that traditional bots can’t handle.",[15,1580,1581,1582,1586,1587,1589,1590,1593,1594,1596],{},"Within ",[22,1583,1584],{},[50,1585,273],{"href":272},", this means an assistant can pull ",[22,1588,1048],{},", verify compliance, or even connect with ",[22,1591,1592],{},"smart devices"," to display tailored information instantly after a scan, no ",[22,1595,1242],{}," required.",[89,1598,1600],{"id":1599},"how-do-ai-product-assistants-improve-customer-support","How do AI product assistants improve customer support?",[15,1602,1603,1606],{},[22,1604,1605],{},"Customer support"," is one of the most visible areas where the gap between AI product assistants and chatbots becomes clear.",[353,1608,1609,1616],{},[356,1610,1611,1312,1613,1615],{},[22,1612,1311],{},[22,1614,1318],{}," like answering simple questions, providing return instructions, or sharing contact details.",[356,1617,1618,1620,1621,1624,1625,1627,1628,1053,1631,386],{},[22,1619,1009],{}," go much deeper: they can ",[22,1622,1623],{},"analyze customer behavior",", use ",[22,1626,1154],{}," to make ",[22,1629,1630],{},"personalized recommendations",[22,1632,1633],{},"complex troubleshooting",[15,1635,1636,1637,1642,1643,1645,1646,1649],{},"For example, if a customer scans a QR code on product packaging, a ",[22,1638,1639,1641],{},[50,1640,273],{"href":272}," AI product assistant"," could recognize that the user has asked similar questions before, recall ",[22,1644,1052],{},", and provide a tailored answer, or escalate intelligently to a ",[22,1647,1648],{},"human agent"," only if needed.",[15,1651,1652,1653,55,1655,1658,1659,1662,1663,386],{},"This combination of ",[22,1654,1273],{},[22,1656,1657],{},"contextual precision"," not only enhances ",[22,1660,1661],{},"operational efficiency"," but also elevates ",[22,1664,1506],{},[89,1666,1668],{"id":1667},"ai-product-assistants-and-customer-engagement","AI product assistants and customer engagement",[15,1670,1671,1672,1675,1676,1679,1680,1683,1684,1687],{},"Unlike ",[22,1673,1674],{},"conversational AI chatbots",", which rely on predefined responses, AI product assistants deliver ",[22,1677,1678],{},"engaging, human-like conversations"," that evolve naturally. They understand ",[22,1681,1682],{},"user intent",", can handle ",[22,1685,1686],{},"multi-step dialogues",", and keep context alive across interactions.",[15,1689,1690,1691,1694,1695,1698,1699,1702,1703,1706],{},"That’s particularly powerful in ",[22,1692,1693],{},"Digital Link’s ecosystem",", where every scan connects to a dynamic ",[22,1696,1697],{},"product experience",". Instead of offering static responses, the AI assistant can explain ",[22,1700,1701],{},"sustainability credentials",", suggest ",[22,1704,1705],{},"related products",", or answer follow-up questions, all in one continuous flow.",[15,1708,1709,1710,1713,1714,1717,1718,386],{},"This level of ",[22,1711,1712],{},"personalization"," transforms passive product packaging into an active communication channel, enhancing ",[22,1715,1716],{},"brand loyalty"," and increasing the ",[22,1719,1720],{},"value of every interaction",[89,1722,1724],{"id":1723},"when-should-a-business-use-an-ai-product-assistant-or-a-chatbot","When should a business use an AI product assistant or a chatbot?",[15,1726,1727,1728,1014,1731,1018,1734,386],{},"The choice depends on the ",[22,1729,1730],{},"task complexity",[22,1732,1733],{},"budget",[22,1735,1736],{},"operational goals",[353,1738,1739,1758],{},[356,1740,1741,1742,1744,1745,1748,1749,1014,1751,1754,1755,386],{},"Choose ",[22,1743,1299],{}," when you need a ",[22,1746,1747],{},"cost-effective"," way to handle ",[22,1750,1315],{},[22,1752,1753],{},"basic customer inquiries",", or ",[22,1756,1757],{},"simple interactions",[356,1759,1741,1760,1762,1763,1014,1765,1754,1768,1771],{},[22,1761,1009],{}," when your business requires ",[22,1764,1327],{},[22,1766,1767],{},"multi-step automation",[22,1769,1770],{},"context-aware, personalized engagement"," that scales.",[15,1773,1774,1775,1777,1778,1780,1781,1784],{},"In Digital Link’s case, both can coexist. A ",[22,1776,1179],{}," might greet users scanning a QR code and answer simple questions, while an ",[22,1779,1044],{}," takes over when a ",[22,1782,1783],{},"deeper, more complex interaction"," begins.",[89,1786,1788],{"id":1787},"how-ai-product-assistants-enhance-business-operations","How AI product assistants enhance business operations",[15,1790,1791,1792,1794,1795,1797,1798,1800,1801,1803,1804,55,1806,386],{},"Beyond customer interaction, ",[22,1793,1009],{}," play a growing role in ",[22,1796,1119],{},". They drive ",[22,1799,1661],{},", reduce manual workload, and enhance ",[22,1802,1112],{}," by analyzing large volumes of ",[22,1805,1331],{},[22,1807,1808],{},"real-time interactions",[15,1810,1811],{},"They can:",[353,1813,1814,1821,1827],{},[356,1815,1816,1817,1820],{},"Automate ",[22,1818,1819],{},"multi-department workflows"," (e.g., linking marketing, support, and logistics).",[356,1822,1823,1824,1826],{},"Handle ",[22,1825,1547],{}," to uncover insights from product interactions.",[356,1828,1829,1830,1832],{},"Enable ",[22,1831,1295],{}," across supply chains and packaging operations.",[15,1834,1835,1836,1839,1840,1843,1844,386],{},"By integrating directly with ",[22,1837,1838],{},"Digital Link’s intelligent systems",", AI product assistants become part of a ",[22,1841,1842],{},"seamless automation pipeline",", connecting physical products to digital data while maintaining a ",[22,1845,1846],{},"human-like interface",[73,1848,1849],{},[76,1850,1851,1853],{},[79,1852],{},[82,1854],{"alt":1855,"height":85,"src":1856,"width":87},"Customer scanning clothing tag in store with AI assistant chat visible on phone.","\u002Fimages\u002F2025\u002F10\u002FCustomer-scanning-clothing-tag-in-store-with-AI-assistant-chat-visible-on-phone.png",[89,1858,1860],{"id":1859},"the-future-of-ai-product-assistants","The future of AI product assistants",[15,1862,1863,1864,1014,1866,1018,1868,1870],{},"As ",[22,1865,1289],{},[22,1867,1078],{},[22,1869,1105],{}," evolve, AI product assistants will become even more capable. Expect:",[353,1872,1873,1879,1885,1895],{},[356,1874,1875,1878],{},[22,1876,1877],{},"Deeper contextual reasoning:"," understanding tone, intent, and behavior to anticipate user needs.",[356,1880,1881,1884],{},[22,1882,1883],{},"Full multi-language support:"," engaging naturally across regions and demographics.",[356,1886,1887,1890,1891,55,1893,386],{},[22,1888,1889],{},"Advanced integrations:"," seamless collaboration with ",[22,1892,1158],{},[22,1894,1592],{},[356,1896,1897,1900],{},[22,1898,1899],{},"Human-level adaptability:"," responding to complex tasks with empathy, accuracy, and speed.",[15,1902,1903,1904,1908,1909,1912,1913,1915,1916,1921],{},"For ",[22,1905,1906],{},[50,1907,273],{"href":272},", these advancements reinforce its mission to make packaging ",[22,1910,1911],{},"interactive, intelligent, and human",". AI product assistants like ",[22,1914,45],{}," are not just another chatbot: they’re the foundation of a ",[22,1917,1918,1919],{},"new era of ",[50,1920,27],{"href":60},", where every product becomes an intelligent touchpoint between brands and consumers.",[89,1923,1925],{"id":1924},"conclusion-choosing-the-right-tool-for-intelligent-interaction","Conclusion: Choosing the right tool for intelligent interaction",[15,1927,1928,1929,1932,1933,386],{},"In the debate of ",[22,1930,1931],{},"AI product assistant vs chatbot",", the truth is that both serve valuable purposes, but they’re ",[22,1934,1935],{},"not created equal",[353,1937,1938,1949],{},[356,1939,1940,1942,1943,55,1946,386],{},[22,1941,1311],{}," are best for ",[22,1944,1945],{},"routine automation",[22,1947,1948],{},"basic customer engagement",[356,1950,1951,1953,1954,1014,1956,1018,1959,1961,1962,386],{},[22,1952,1009],{}," deliver ",[22,1955,1295],{},[22,1957,1958],{},"complex decision-making",[22,1960,1135],{}," across diverse ",[22,1963,1119],{},[15,1965,1966,1967,1971,1972,1974,1975,1978,1979,1014,1982,1018,1985,1987],{},"For brands using ",[22,1968,1969],{},[50,1970,273],{"href":272},", adopting an ",[22,1973,1044],{}," means transforming packaging into an ",[22,1976,1977],{},"interactive digital gateway",", merging ",[22,1980,1981],{},"AI technology",[22,1983,1984],{},"contextual data",[22,1986,1361],{}," into one seamless experience.",[15,1989,1863,1990,1993,1994,1997,1998,1014,2000,1018,2003,2006,2007,386],{},[22,1991,1992],{},"AI systems"," continue to evolve, the businesses that understand this difference will gain the greatest ",[22,1995,1996],{},"competitive advantage",": combining ",[22,1999,1661],{},[22,2001,2002],{},"personalized engagement",[22,2004,2005],{},"smarter customer journeys"," powered by truly ",[22,2008,2009],{},"intelligent assistants",{"title":566,"searchDepth":567,"depth":567,"links":2011},[2012,2013,2014,2020,2021,2022,2023,2024,2025,2026,2027],{"id":1060,"depth":570,"text":1061},{"id":1172,"depth":570,"text":1173},{"id":1256,"depth":570,"text":1257,"children":2015},[2016,2017,2018,2019],{"id":1303,"depth":567,"text":1304},{"id":1335,"depth":567,"text":1336},{"id":1369,"depth":567,"text":1370},{"id":1400,"depth":567,"text":1401},{"id":1437,"depth":570,"text":1438},{"id":1513,"depth":570,"text":1514},{"id":1599,"depth":570,"text":1600},{"id":1667,"depth":570,"text":1668},{"id":1723,"depth":570,"text":1724},{"id":1787,"depth":570,"text":1788},{"id":1859,"depth":570,"text":1860},{"id":1924,"depth":570,"text":1925},"See how an AI product assistant different from a chatbot enhances customer experience through NLP, automation, and smarter packaging.","AI product assistant different from a chatbot: Key differences and their impact on Digital Link",{},"\u002Fimages\u002F2025\u002F10\u002FAI-product-assistant-different-from-a-chatbot.png","\u002Fnews\u002Fai-product-assistant-different-from-a-chatbot","2025-10-10T19:18:03+02:00",{"title":985,"description":2028},"\u002Fnews\u002Fai-product-assistant-different-from-a-chatbot\u002F","news\u002Fai-product-assistant-different-from-a-chatbot","2025-10-10T19:18:05+02:00","XnohS2-kqCXWAZym5DHrxVDxzmE_FoYYAWXN0izakDg",{"id":2040,"title":2041,"author":7,"body":2042,"category":7,"description":2637,"extension":612,"heading":2638,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":2639,"navigation":614,"ogImage":2640,"path":2641,"publishedAt":2642,"sections":7,"seo":2643,"sourcePath":2644,"stem":2645,"updatedAt":2646,"videos":7,"__hash__":2647},"pages\u002Fnews\u002Fbaby-product-safety-regulations-in-australia.md","Baby product safety regulations in Australia explained",{"type":9,"value":2043,"toc":2627},[2044],[12,2045,2046,2050,2072,2097,2123,2127,2149,2199,2217,2226,2230,2239,2282,2292,2295,2313,2325,2374,2387,2393,2397,2416,2439,2455,2459,2467,2499,2523,2529,2533,2560,2573,2582,2586,2596,2599,2606,2609],{},[89,2047,2049],{"id":2048},"a-new-era-for-infant-product-safety-in-australia","A new era for infant product safety in Australia",[15,2051,2052,2053,2056,2057,2060,2061,2064,2065,2068,2069,386],{},"Australia is taking a significant step forward in ",[22,2054,2055],{},"baby product safety regulations",", with a new ",[22,2058,2059],{},"mandatory information standard"," set to take effect on ",[22,2062,2063],{},"January 19, 2026",". This regulation aims to enhance transparency and improve safety across a wide range of ",[22,2066,2067],{},"infant products"," such as ",[22,2070,2071],{},"car seats, strollers, high chairs, household cots, and infant sleep products",[15,2073,1903,2074,2077,2078,2081,2082,2085,2086,2089,2090,1754,2093,2096],{},[22,2075,2076],{},"manufacturers and suppliers",", this means a shift in compliance standards, ensuring that all ",[22,2079,2080],{},"product safety"," guidelines are met. For ",[22,2083,2084],{},"consumers",", it guarantees access to ",[22,2087,2088],{},"important safety information"," before purchasing a product, reducing risks associated with unsafe designs, ",[22,2091,2092],{},"sharp edges",[22,2094,2095],{},"gaps greater"," than the allowed limits.",[15,2098,1036,2099,2105,2106,55,2111,2116,2117,2122],{},[50,2100,273],{"href":272,"rel":2101,"target":2104},[2102,2103],"noreferrer","noopener","_blank",", staying ahead of regulations has always been a priority. Working alongside ",[50,2107,2110],{"href":2108,"rel":2109,"target":2104},"https:\u002F\u002Fwww.inpaa.com.au\u002F",[2102,2103],"INPAA",[50,2112,2115],{"href":2113,"rel":2114,"target":2104},"https:\u002F\u002Fjoiebaby.com\u002Fau",[2102,2103],"Joie"," on this project, I’ve seen firsthand how GS1 ",[50,2118,2121],{"href":2119,"rel":2120,"target":2104},"\u002Fproduct\u002F2d-barcodes\u002F",[2102,2103],"2D barcodes"," are transforming compliance, making mandatory safety information more accessible and enhancing consumer engagement. In this article, I’ll share key insights on what businesses need to do to adapt to these new standards and ensure they’re ready for the changes ahead.",[89,2124,2126],{"id":2125},"understanding-the-new-australian-infant-product-safety-regulations","Understanding the new Australian infant product safety regulations",[15,2128,1260,2129,2132,2133,2136,2137,2140,2141,2144,2145,2148],{},[22,2130,2131],{},"Consumer Goods (Infant Products) Information Standard"," is designed to improve ",[22,2134,2135],{},"safety requirements"," for ",[22,2138,2139],{},"baby products"," by ensuring clear labeling, improved ",[22,2142,2143],{},"safety markings",", and better ",[22,2146,2147],{},"warnings"," on potential hazards such as:",[353,2150,2151,2161,2173,2185],{},[356,2152,2153,2156,2157,2160],{},[22,2154,2155],{},"Choking risks"," associated with ",[22,2158,2159],{},"toys"," and small detachable parts.",[356,2162,2163,1231,2166,2169,2170,386],{},[22,2164,2165],{},"Suffocation risks",[22,2167,2168],{},"inclined non-sleep products"," that do not meet ",[22,2171,2172],{},"sleep safety standards",[356,2174,2175,1231,2178,2181,2182,2184],{},[22,2176,2177],{},"Structural hazards",[22,2179,2180],{},"folding cots, collectable cots, and household cots",", including dangerous ",[22,2183,2095],{}," than the approved dimensions.",[356,2186,2187,2190,2191,2194,2195,2198],{},[22,2188,2189],{},"Improper mattress base"," support in ",[22,2192,2193],{},"cots"," that could pose risks to a ",[22,2196,2197],{},"child’s head"," or body.",[15,2200,2201,2202,2205,2206,2209,2210,2213,2214,386],{},"This ",[22,2203,2204],{},"mandatory safety standard"," applies to a variety of ",[22,2207,2208],{},"infant products Australia"," imports and sells, reinforcing the need for businesses to ",[22,2211,2212],{},"comply"," with the latest ",[22,2215,2216],{},"testing requirements",[73,2218,2219],{},[76,2220,2221,2223],{},[79,2222],{},[82,2224],{"alt":2126,"height":85,"src":2225,"width":87},"\u002Fimages\u002F2025\u002F01\u002FUnderstanding-the-new-Australian-infant-product-safety-regulations.png",[89,2227,2229],{"id":2228},"key-safety-standards-and-mandatory-requirements","Key safety standards and mandatory requirements",[15,2231,1260,2232,2235,2236,2238],{},[22,2233,2234],{},"new standards"," ensure that ",[22,2237,2067],{}," must adhere to strict guidelines, including:",[15,2240,2241,2242,2245,2246,386,2249,2241,2251,2254,2255,2257,2258,2241,2260,2254,2263,2266,2267,2269,2270,2241,2272,2275,2276,2241,2278,2281],{},"✔ ",[22,2243,2244],{},"Clear labeling"," with essential ",[22,2247,2248],{},"safety information",[399,2250],{},[22,2252,2253],{},"Warnings"," on ",[22,2256,2168],{}," that could pose suffocation risks.",[399,2259],{},[22,2261,2262],{},"Stronger regulations",[22,2264,2265],{},"household cots",", including required ",[22,2268,2143],{}," for safe assembly and use.",[399,2271],{},[22,2273,2274],{},"Display purposes"," information to prevent improper usage of products not designed for regular consumer use.",[399,2277],{},[22,2279,2280],{},"Contact information"," for consumers to report safety issues.",[15,2283,2284,2285,2287,2288,2291],{},"Failure to comply with the ",[22,2286,2204],{}," could result in product recalls, legal penalties, and potential ",[22,2289,2290],{},"risks"," to consumers.",[89,2293,2126],{"id":2294},"understanding-the-new-australian-infant-product-safety-regulations-1",[15,2296,2297,2298,2301,2302,2305,2306,2309,2310,2312],{},"Complying with these ",[22,2299,2300],{},"baby product safety regulations in Australia"," imposes can be complex. However, ",[22,2303,2304],{},"GS1 2D barcodes"," offer a scalable and efficient solution for ",[22,2307,2308],{},"suppliers"," looking to streamline ",[22,2311,2135],{}," and enhance consumer engagement.",[15,2314,2315,2316,1014,2318,55,2321,2324],{},"By integrating ",[22,2317,2304],{},[22,2319,2320],{},"manufacturers",[22,2322,2323],{},"retailers"," can:",[15,2326,2327,2328,2331,2332,1551,2335,2338,2339,2341,2342,2068,2345,1014,2348,2350,2351,2353,2354,2357,2358,1014,2360,1018,2363,2366,2367,2369,2370,2373],{},"📌 ",[22,2329,2330],{},"Provide consumers"," with ",[22,2333,2334],{},"real-time access",[22,2336,2337],{},"mandatory safety information"," via a simple scan.",[399,2340],{},"📌 Include ",[22,2343,2344],{},"important messaging",[22,2346,2347],{},"safety warnings",[22,2349,2216],{},", and usage guidelines.",[399,2352],{},"📌 Ensure ",[22,2355,2356],{},"mandatory safety"," details, including information on ",[22,2359,2092],{},[22,2361,2362],{},"car seats",[22,2364,2365],{},"infant sleep products",", are easily accessible.",[399,2368],{},"📌 Improve recall efficiency by linking ",[22,2371,2372],{},"mandatory safety standard applies"," notices directly to affected products.",[15,2375,2376,2377,2380,2381,2384,2385,386],{},"By embracing ",[22,2378,2379],{},"digital product safety solutions",", businesses can comply with the new ",[22,2382,2383],{},"mandatory standards"," while providing a seamless, user-friendly experience for ",[22,2386,2084],{},[73,2388,2389],{},[82,2390],{"alt":2126,"height":85,"src":2391,"title":2392,"width":87},"\u002Fimages\u002F2025\u002F01\u002FUnderstanding-the-new-Australian-infant-product-safety-regulations-1_1.webp","Baby product safety regulations in Australia: What manufacturers and consumers need to know 2",[89,2394,2396],{"id":2395},"the-role-of-digital-link-in-infant-product-safety-compliance","The role of Digital Link in infant product safety compliance",[15,2398,1036,2399,2401,2402,2405,2406,2408,2409,2412,2413,386],{},[22,2400,273],{},", we understand that navigating ",[22,2403,2404],{},"product safety Australia"," regulations can be overwhelming. That’s why we work closely with ",[22,2407,2076],{}," to simplify the ",[22,2410,2411],{},"transition period"," and ensure compliance with the ",[22,2414,2415],{},"mandatory information standard applies",[15,2417,2418,2419,2422,2423,2425,2426,1014,2428,2430,2431,2433,2434,2436,2437,386],{},"Our partnership with ",[22,2420,2421],{},"Joie Australia"," is a prime example of how we help businesses ",[22,2424,2212],{}," with evolving safety standards. By integrating ",[22,2427,2304],{},[22,2429,2115],{}," is enhancing transparency, providing better access to ",[22,2432,2248],{},", and ensuring their range of ",[22,2435,2208],{}," meets the ",[22,2438,2234],{},[15,2440,2441,2442,2444,2445,2447,2448,386],{},"As an industry leader, ",[22,2443,273],{}," is actively involved in regulatory discussions and will be showcasing our ",[22,2446,2080],{}," solutions at ",[22,2449,2450],{},[50,2451,2454],{"href":2452,"rel":2453,"target":2104},"https:\u002F\u002Fwww.eventbrite.com.au\u002Fe\u002Finpaa-baby-safety-week-event-tickets-1118423668299",[2102,2103],"INPAA Baby Safety Week",[89,2456,2458],{"id":2457},"why-compliance-with-infant-product-safety-standards-matters","Why compliance with infant product safety standards matters",[15,2460,1903,2461,2463,2464,2466],{},[22,2462,2308],{},", failing to meet ",[22,2465,2135],{}," can lead to:",[15,2468,2469,2470,2473,2474,2469,2476,2479,2480,2483,2484,1014,2486,1754,2488,386,2490,2469,2492,2495,2496,2498],{},"🚨 ",[22,2471,2472],{},"Product recalls"," and financial losses.",[399,2475],{},[22,2477,2478],{},"Consumer risks",", including potential ",[22,2481,2482],{},"death"," or injury in unsafe ",[22,2485,2193],{},[22,2487,2159],{},[22,2489,2362],{},[399,2491],{},[22,2493,2494],{},"Legal consequences"," for non-compliance with ",[22,2497,2204],{}," regulations.",[15,2500,1903,2501,2504,2505,2507,2508,2510,2511,2514,2515,2517,2518,55,2520,2522],{},[22,2502,2503],{},"parents and caregivers",", these ",[22,2506,2234],{}," provide peace of mind, ensuring that all ",[22,2509,2067],{}," meet ",[22,2512,2513],{},"stringent safety criteria",". The inclusion of ",[22,2516,2304],{}," further strengthens consumer confidence by making ",[22,2519,2143],{},[22,2521,2344],{}," more accessible.",[73,2524,2525],{},[82,2526],{"alt":2458,"height":85,"src":2527,"title":2528,"width":87},"\u002Fimages\u002F2025\u002F01\u002FWhy-compliance-with-infant-product-safety-standards-matters.webp","Baby product safety regulations in Australia: What manufacturers and consumers need to know 3",[89,2530,2532],{"id":2531},"join-us-at-inpaa-baby-safety-week","Join us at INPAA baby safety week",[15,2534,1036,2535,2537,2538,2541,2542,2547,2548,2331,2551,2553,2554,2556,2557,2559],{},[22,2536,273],{},", we’re committed to transforming the way ",[22,2539,2540],{},"baby product safety regulations Australia"," are implemented. Join us at ",[22,2543,2544],{},[50,2545,2454],{"href":2452,"rel":2546,"target":2104},[2102,2103],", where we’ll present our ",[22,2549,2550],{},"pilot project",[22,2552,2421],{},", showcasing how ",[22,2555,2121],{}," can revolutionize ",[22,2558,2080],{}," and regulatory compliance.",[15,2561,2376,2562,2564,2565,2567,2568,1231,2570,386],{},[22,2563,2234],{}," and leveraging ",[22,2566,2304],{},", businesses can create a safer, more transparent market for ",[22,2569,2067],{},[22,2571,2572],{},"Australia",[15,2574,2575,2576,1014,2578,2581],{},"For more information on how Digital Link can help your company comply with the ",[22,2577,2059],{},[22,2579,2580],{},"contact"," us today!",[89,2583,2585],{"id":2584},"final-thoughts","Final thoughts",[15,2587,1260,2588,2590,2591,2593,2594,386],{},[22,2589,2411],{}," before the ",[22,2592,2383],{}," take effect in 2026 presents a crucial opportunity for suppliers to adopt GS1 2D barcodes and ensure their infant products meet all ",[22,2595,2135],{},[15,2597,2598],{},"By staying ahead of these new standards, businesses can comply with regulations while also providing a safer and more informed experience for consumers.",[15,2600,2601,2602,2605],{},"🚀 ",[22,2603,2604],{},"Let’s shape the future of baby product safety together!"," 🚀",[15,2607,2608],{},"Written by:",[12,2610,2611,2619],{},[12,2612,2613],{},[82,2614],{"alt":2615,"height":2616,"src":2617,"title":2618,"width":2616},"d0ecf094fc181f5a0a97283eb0e594d149164e2ac6183e51f421a6cf6a2f8724?s=96&d=mm&r=g",96,"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002Fd0ecf094fc181f5a0a97283eb0e594d149164e2ac6183e51f421a6cf6a2f8724?s=96&d=mm&r=g","Baby product safety regulations in Australia: What manufacturers and consumers need to know 4",[12,2620,2621,2624],{},[15,2622,2623],{},"Paula Rivero",[15,2625,2626],{},"CEO & Co-founder at Digital Link",{"title":566,"searchDepth":567,"depth":567,"links":2628},[2629,2630,2631,2632,2633,2634,2635,2636],{"id":2048,"depth":570,"text":2049},{"id":2125,"depth":570,"text":2126},{"id":2228,"depth":570,"text":2229},{"id":2294,"depth":570,"text":2126},{"id":2395,"depth":570,"text":2396},{"id":2457,"depth":570,"text":2458},{"id":2531,"depth":570,"text":2532},{"id":2584,"depth":570,"text":2585},"How new baby product safety regulations in Australia will transform infant product standards from 2026.","Baby product safety regulations in Australia: What manufacturers and consumers need to know",{},"\u002Fimages\u002F2025\u002F01\u002Fbaby-product-safety-regulations-australia.webp","\u002Fnews\u002Fbaby-product-safety-regulations-in-australia","2025-01-29T12:05:19+01:00",{"title":2041,"description":2637},"\u002Fnews\u002Fbaby-product-safety-regulations-in-australia\u002F","news\u002Fbaby-product-safety-regulations-in-australia","2025-01-30T17:06:40+01:00","k6hYhjcX3RSl1E9SiD_pZbNm6gCA__aPwHKF0Z3_pAU",{"id":2649,"title":2650,"author":7,"body":2651,"category":7,"description":2805,"extension":612,"heading":2806,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":2807,"navigation":614,"ogImage":2808,"path":2809,"publishedAt":2810,"sections":7,"seo":2811,"sourcePath":2812,"stem":2813,"updatedAt":2814,"videos":7,"__hash__":2815},"pages\u002Fnews\u002Fbarcode-cosmetics.md","Barcode cosmetics: how they work and where they are heading",{"type":9,"value":2652,"toc":2790},[2653],[12,2654,2655,2661,2665,2668,2672,2675,2679,2682,2692,2696,2699,2703,2706,2710,2713,2723,2727,2730,2734,2737,2741,2744,2748,2751,2755,2761,2771,2775,2780,2784],{},[15,2656,2657,2658,2660],{},"Barcode cosmetics are at the center of how retail stores manage, verify, and sell beauty products every day. From a quick scan at checkout to stock visibility across distributors, barcodes keep cosmetic products moving through the global supply chain. Yet the beauty industry is now facing a turning point. Retailers are asking for richer data, regulators are demanding more transparency, and brands want better ways to connect with consumers. Understanding how barcode cosmetics work today is essential to understanding where the industry is heading next. In this guide, we explore barcode format options like UPC and EAN, inventory management systems, barcode size and placement, common mistakes with smaller packaging, and the growing shift toward smarter packaging using the ",[50,2659,273],{"href":272}," standard.",[89,2662,2664],{"id":2663},"what-defines-barcode-cosmetics-and-why-do-they-matter-for-retailers","What defines barcode cosmetics and why do they matter for retailers",[15,2666,2667],{},"Barcode cosmetics refers to any cosmetic products labeled with a machine readable code that identifies them across the retail ecosystem. The most common options are the UPC barcode in the United States and the EAN barcode, also known as the European Article Number, used widely in Europe and many global markets. These formats encode a unique number called the Global Trade Item Number, the GTIN, which identifies the product the moment it is scanned. Retail stores depend on this system. When a cashier or a self checkout station scans a cosmetic product, the barcode connects instantly to the inventory management system. That scan tells the system what the product is, the price, where it was stocked, whether it belongs to a specific product variation, and whether more units will be needed soon. Without barcode cosmetics, the speed and scale of the global beauty market would simply not function.",[89,2669,2671],{"id":2670},"how-do-barcode-cosmetics-work-inside-inventory-management-systems","How do barcode cosmetics work inside inventory management systems",[15,2673,2674],{},"Most retailers work with inventory management systems that use the GTIN as the anchor for every product. When beauty brands create or purchase their own GTIN, they gain the ability to list the product with distributors, integrate with online marketplaces, and appear correctly in the retailer’s system. Once the code is assigned and printed on packaging, barcode scanners across stores and warehouses can read the code from different angles. The scan must work quickly and reliably. If the barcode depends on poor printing or incorrect placement, the scanner may fail to read it. This slows down checkout and limits the retailer’s confidence in stocking the product. When everything is set up properly, the barcode connects manufacturing, distribution, store shelves, and customer purchase in one coherent journey.",[89,2676,2678],{"id":2677},"which-barcode-format-should-cosmetic-brands-choose","Which barcode format should cosmetic brands choose",[15,2680,2681],{},"Choosing the right barcode format depends on where the cosmetic products will be sold. A UPC barcode is the standard for the United States and Canada. The EAN barcode is required for most of Europe and many international markets. Both encode the GTIN, which is the unique number that identifies the item worldwide. Cosmetics brands sometimes try to reuse barcodes across more products. This is a mistake. Every product variation needs its own unique number, whether the difference is size, color, added ingredients, or packaging type. The GTIN is not just a sign that the product can be scanned. It is the foundation that retailers, distributors, and online marketplaces rely on to track, price, and verify items correctly.",[73,2683,2684],{},[76,2685,2686,2688],{},[79,2687],{},[82,2689],{"alt":2690,"height":85,"src":2691,"width":87},"Cosmetic products on a table with different barcode formats displayed.","\u002Fimages\u002F2025\u002F12\u002FCosmetic-products-on-a-table-with-different-barcode-formats-displayed.png",[89,2693,2695],{"id":2694},"why-does-barcode-size-matter-in-cosmetics-packaging","Why does barcode size matter in cosmetics packaging",[15,2697,2698],{},"Barcode size plays a huge role in how well cosmetic products scan. The standard size is designed to guarantee readability by retail scanners from a safe scanning distance. If brands try to shrink the code to fit smaller packaging, the scanner may not recognize it. The problem is especially common in cosmetics because bottles, tubes, and jars often have limited space. When the barcode depends on a size that is too small or on poor contrast between bars and background, scanners struggle. The outcome is friction at checkout, slower handling in warehouses, and possible rejection by retail partners. To meet industry expectations, brands must follow the correct standard size and maintain high contrast between the black bars and the white background.",[89,2700,2702],{"id":2701},"how-do-smaller-packaging-and-curved-surfaces-affect-barcode-cosmetics","How do smaller packaging and curved surfaces affect barcode cosmetics",[15,2704,2705],{},"Many cosmetic products come in small or rounded containers, and this introduces new challenges for printing readable barcodes. When the packaging is curved, the bars can warp, making it difficult for a barcode scanner to interpret the data. Small products like lip balms, mini mascaras, travel size creams, and sample tubes are particularly tricky. Brands sometimes place the barcode on a part of the tube that bends, or they rotate the code in a way that makes scanning impossible from different angles. To avoid these problems, the barcode must be placed on the flattest area available, printed with the correct width, and tested repeatedly with retail scanners. The goal is that the code scans properly in stores, warehouses, and distribution centers. When working with curved surfaces, testing is the only way to guarantee reliability.",[89,2707,2709],{"id":2708},"why-do-retailers-require-unique-gtins-for-all-cosmetic-variations","Why do retailers require unique GTINs for all cosmetic variations",[15,2711,2712],{},"Retailers and distributors need clarity. When a code corresponds to more products than it should, the inventory management system cannot identify the correct item. For example, a brand might offer a lotion in three sizes. If they use the same GTIN for all three, the system cannot track stock accurately. The same happens with shades, formulas, cruelty free versions, ingredients, and limited edition packaging. Each variation affects how the product is stocked, sold, and returned. The barcode depends on accuracy so every product must have its own unique number. Beauty brands that operate globally must maintain a consistent GS1 GTIN structure to keep retail partners aligned across markets like Europe, the United States, and Canada.",[73,2714,2715],{},[76,2716,2717,2719],{},[79,2718],{},[82,2720],{"alt":2721,"height":85,"src":2722,"width":87},"Different variations of the same cosmetic product each with a unique barcode.","\u002Fimages\u002F2025\u002F12\u002FDifferent-variations-of-the-same-cosmetic-product-each-with-a-unique-barcode.png",[89,2724,2726],{"id":2725},"what-are-the-most-common-mistakes-brands-make-with-barcode-cosmetics","What are the most common mistakes brands make with barcode cosmetics",[15,2728,2729],{},"Some of the most frequent mistakes include printing the barcode too small, placing it near a fold or seam on the packaging, using a low contrast background color, and failing to test it with enough scanners. Another issue is using unofficial barcodes from low cost websites. These codes may not correspond to an official GS1 GTIN. Retailers like Walmart, large online marketplaces, and many distributors increasingly verify GTIN ownership as part of their onboarding. When a barcode incorrectly identifies the manufacturer or fails verification, the product may be rejected. Another common mistake is printing the code too close to other design elements, which can interfere with scanning. Even the best design must ensure a clean area around the code.",[89,2731,2733],{"id":2732},"how-do-beauty-brands-integrate-barcodes-with-packaging-design","How do beauty brands integrate barcodes with packaging design",[15,2735,2736],{},"Cosmetic products rely heavily on design, branding, and small packaging formats. It can be difficult to balance aesthetics with the functional need for a readable barcode. Many brands place the barcode at the bottom or on a side panel to reduce visual disruption. Others use creative layouts, but it is critical to maintain the correct surroundings, minimum quiet zones, and a readable structure. Packaging teams must work closely with suppliers and printing partners to ensure the barcode is not distorted by the material. Glossy surfaces, metallic inks, and textured finishes may all affect how the barcode behaves under a scanner. Even sustainable materials can introduce reflectivity or uneven printing. Because the barcode depends on exact proportions, every change requires testing.",[89,2738,2740],{"id":2739},"how-does-scanning-work-during-distribution-and-checkout","How does scanning work during distribution and checkout",[15,2742,2743],{},"Barcode scanners in warehouses and retail stores are designed to read codes at high speed. Scanners can read from different angles and distances, but only when the barcode is printed correctly. During distribution, the scan confirms the product has arrived, is stocked, and is ready for sale. At checkout, the scanner identifies the code and retrieves the price and product details. This process is instant, and it creates a chain of data that supports inventory, consumer demand forecasting, and store operations. If the barcode fails to scan, staff may manually enter the digits printed under the bars. This slows the checkout and introduces errors. Brands that want to be seen as reliable partners must ensure that their cosmetics scan quickly and consistently.",[89,2745,2747],{"id":2746},"why-are-online-marketplaces-strict-about-barcode-accuracy","Why are online marketplaces strict about barcode accuracy",[15,2749,2750],{},"Cosmetic products sold online must meet specific requirements from marketplaces like Amazon and other global platforms. These marketplaces rely heavily on GTIN accuracy to avoid duplicate listings or counterfeit items. When a barcode incorrectly identifies a product, the listing may be removed or rejected. Brands that operate globally must ensure their GTINs match the manufacturer, the product variation, and the packaging version. Online platforms use automated systems to verify data and expect the barcode to match the product exactly. This is why using an official GS1 GTIN is essential for long term growth, visibility, and distribution.",[89,2752,2754],{"id":2753},"how-is-the-cosmetics-industry-shifting-from-barcodes-to-smarter-packaging","How is the cosmetics industry shifting from barcodes to smarter packaging",[15,2756,2757,2758,2760],{},"Barcode cosmetics have supported the beauty industry for decades, but the landscape is changing. Retailers want more than identification. Consumers want access to ingredients, instructions, allergens, sustainability information, and cruelty free verification. Regulators around the world are moving toward more transparency and standardized data. This is where the GS1 Digital Link standard enters the picture. It takes the traditional GTIN and gives it a digital dimension. The same number that powers the barcode now powers a QR code that opens a web page. With ",[50,2759,273],{"href":272},", brands can reuse the GTIN they already own, but instead of a static code, they present dynamic product information that can support retailers, distributors, and consumers.",[73,2762,2763],{},[76,2764,2765,2767],{},[79,2766],{},[82,2768],{"alt":2769,"height":85,"src":2770,"width":87},"Cosmetic packaging with a barcode integrated cleanly into the design.","\u002Fimages\u002F2025\u002F12\u002FCosmetic-packaging-with-a-barcode-integrated-cleanly-into-the-design.png",[89,2772,2774],{"id":2773},"how-does-digital-link-help-cosmetics-brands-go-beyond-barcode-limitations","How does Digital Link help cosmetics brands go beyond barcode limitations",[15,2776,2777,2779],{},[50,2778,273],{"href":272}," turns a single code into a multipurpose gateway. It maintains the GTIN that retailers need while offering a new layer of digital information. Cosmetic brands can publish ingredients, how to videos, certifications, origin details, variation specific attributes, recycling instructions, and new updates all on one smart page. Retail staff can verify the correct product. Distributors can access product sheets. Consumers can explore benefits and compliance information. Because the Digital Link standard is GS1 compliant, it integrates with existing inventory systems easily. For cosmetic products with smaller packaging, the QR code can be placed without compromising size or scanning reliability. Digital Link also helps brands expand globally by supporting region specific content. In a world where the beauty industry is increasingly regulated, this provides confidence, growth opportunities, and full control of product data.",[89,2781,2783],{"id":2782},"what-is-the-future-role-of-barcode-cosmetics-in-retail-systems","What is the future role of barcode cosmetics in retail systems",[15,2785,2786,2787,2789],{},"Linear barcodes will remain essential for scanning workflows, but they will not remain the only code on packaging. The combination of a traditional barcode and a GS1 Digital Link QR code offers the best of both worlds. Retailers can process items through checkout, and consumers can access relevant information instantly. Cosmetics brands that adopt this hybrid model position themselves for the coming transition where packaging must carry more information, comply with evolving regulations, and support digital consumer journeys. ",[50,2788,273],{"href":272}," makes this shift simple by centralizing product data and integrating it with the GTIN already in use.",{"title":566,"searchDepth":567,"depth":567,"links":2791},[2792,2793,2794,2795,2796,2797,2798,2799,2800,2801,2802,2803,2804],{"id":2663,"depth":570,"text":2664},{"id":2670,"depth":570,"text":2671},{"id":2677,"depth":570,"text":2678},{"id":2694,"depth":570,"text":2695},{"id":2701,"depth":570,"text":2702},{"id":2708,"depth":570,"text":2709},{"id":2725,"depth":570,"text":2726},{"id":2732,"depth":570,"text":2733},{"id":2739,"depth":570,"text":2740},{"id":2746,"depth":570,"text":2747},{"id":2753,"depth":570,"text":2754},{"id":2773,"depth":570,"text":2774},{"id":2782,"depth":570,"text":2783},"Learn how barcode cosmetics work, which formats to use, and why beauty brands are shifting toward Digital Link for smarter, compliant packaging.","How barcode cosmetics work and why the industry is shifting toward smarter packaging",{},"\u002Fimages\u002F2025\u002F12\u002FBarcode-cosmetics.png","\u002Fnews\u002Fbarcode-cosmetics","2025-12-03T17:39:44+01:00",{"title":2650,"description":2805},"\u002Fnews\u002Fbarcode-cosmetics\u002F","news\u002Fbarcode-cosmetics","2025-12-03T17:39:46+01:00","ovVce8Pj65OOL2pN41Gf7snkvvij38WPQfABa9rRHXU",{"id":2817,"title":2818,"author":7,"body":2819,"category":7,"description":2998,"extension":612,"heading":2999,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":3000,"navigation":614,"ogImage":3001,"path":3002,"publishedAt":3003,"sections":7,"seo":3004,"sourcePath":3005,"stem":3006,"updatedAt":3007,"videos":7,"__hash__":3008},"pages\u002Fnews\u002Fbest-gs1-digital-link-platform.md","Best GS1 Digital Link platform 2026 for Sunrise 2027",{"type":9,"value":2820,"toc":2990},[2821],[12,2822,2823,2826,2829,2832,2836,2839,2842,2845,2848,2851,2855,2858,2861,2866,2869,2878,2882,2885,2888,2891,2894,2898,2901,2904,2918,2921,2924,2928,2931,2948,2953,2960,2964,2967,2970,2973,2976],{},[15,2824,2825],{},"Searching for the best GS1 Digital Link platform ahead of Sunrise 2027? You are not alone. The global retail industry’s 2D barcode deadline is less than two years away. The EU Digital Product Passport regulation enters its first compliance phase in 2026. Brands everywhere are evaluating their options.",[15,2827,2828],{},"The problem is simple. Not every platform marketed as a GS1 Digital Link solution is built the same way. Some are purpose built platforms with a proprietary resolver at their core. Others are QR code generators that added GS1 formatted URLs as a feature. The difference between the two decides whether your compliance actually works on a supermarket scanner, on a consumer’s phone, and on an auditor’s desk.",[15,2830,2831],{},"This guide walks through what genuinely separates a GS1 Digital Link platform from a QR code generator wearing the same label, and what to look for before committing to a vendor you will still be using in five years.",[89,2833,2835],{"id":2834},"what-makes-a-real-gs1-digital-link-platform","What makes a real GS1 Digital Link platform",[15,2837,2838],{},"A GS1 Digital Link encodes a product’s GS1 identifiers into a structured web URI. GTIN, batch number, serial number, expiry date. All inside one QR code.",[15,2840,2841],{},"When a barcode scanner reads it at checkout, it retrieves the GTIN data needed to process the sale. When a consumer’s phone scans the same code, it delivers a rich product experience. Ingredients. Sustainability information. Promotions. Manuals. On the most advanced platforms, a live conversation with the product itself.",[15,2843,2844],{},"That dual audience, dynamic delivery is the work of a GS1 Digital Link resolver. A resolver is a standards compliant server that interprets the scanned URI and routes each scan to the right destination based on who is scanning, where, on what device, and in what context.",[15,2846,2847],{},"Without a resolver, a GS1 formatted QR code can only redirect to a single fixed URL. It behaves like any standard marketing QR code. It will not route a POS scanner correctly. It cannot serve different content by country or language. It cannot be updated after print without reprinting.",[15,2849,2850],{},"Some platforms are transparent about this limitation. Others are not. Before choosing any GS1 Digital Link platform, ask one direct question. Do you operate a proprietary GS1 compliant resolver? The answer will tell you everything about whether the platform is genuinely built for GS1 Digital Link or simply formatted to look like it.",[89,2852,2854],{"id":2853},"why-gs1-partnership-signals-matter-more-than-marketing-claims","Why GS1 partnership signals matter more than marketing claims",[15,2856,2857],{},"Every platform in this space now claims to be GS1 compliant. Self declared compliance is the new baseline, and it means almost nothing on its own.",[15,2859,2860],{},"What carries weight is formal engagement with GS1 member organizations. Public partnerships, named alliances, and visible presence at official GS1 events. These are the signals retailers, regulators, and enterprise procurement teams actually check.",[15,2862,2863,2865],{},[50,2864,273],{"href":272}," is an official Business Alliance Partner of GS1 Australia. The company was also the official sponsor of the GS1 Global Forum 2025, the most important gathering of GS1 member organizations and implementation partners worldwide. These are publicly documented, verifiable, and rare in a market crowded with self-styled GS1 specialists.",[15,2867,2868],{},"By contrast, platforms that claim to have been developed in collaboration with a GS1 member organization, but have no corresponding public partnership announcement or named alliance behind them, are making claims their evidence does not support. Enterprise buyers notice. Auditors notice. The best GS1 Digital Link platform is not the one with the biggest marketing budget. It is the one whose GS1 relationships you can actually point to.",[73,2870,2871],{},[82,2872],{"alt":2873,"height":2874,"src":2875,"title":2876,"width":2877},"Large international conference stage with audience seated in a modern auditorium",619,"\u002Fimages\u002F2026\u002F04\u002FLarge-international-conference-stage-with-audience-seated-in-a-modern-auditorium-1024x619.webp","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size 1",1024,[89,2879,2881],{"id":2880},"eu-digital-product-passport-the-compliance-layer-most-platforms-are-not-ready-for","EU Digital Product Passport: the compliance layer most platforms are not ready for",[15,2883,2884],{},"The EU Digital Product Passport regulation requires manufacturers to make structured sustainability and traceability data accessible through a scannable data carrier, starting in 2026. GS1 Digital Link is the recommended standard for the DPP access mechanism. In practical terms your GS1 Digital Link QR code and your DPP are the same code.",[15,2886,2887],{},"That has a critical implication. The platform you choose for GS1 Digital Link must also be capable of managing DPP data. Not as a future roadmap item. Now.",[15,2889,2890],{},"Digital Link automatically populates product passports with the mandatory DPP data fields defined under the EU ESPR framework. Brands using the platform are building their DPP capability in parallel with their Sunrise 2027 compliance. One platform. One code. No migration later.",[15,2892,2893],{},"Most QR code generators that added GS1 Digital Link as a feature have no DPP support at all. Brands using those tools for Sunrise 2027 will face a second migration when DPP mandates reach their product category. That is an avoidable operational cost, and one most vendors are not warning their customers about.",[89,2895,2897],{"id":2896},"when-a-product-qr-code-becomes-a-conversation","When a product QR code becomes a conversation",[15,2899,2900],{},"Compliance is the threshold. The best GS1 Digital Link platform does not stop there.",[15,2902,2903],{},"In September 2025 Digital Link launched Cleo, an AI assistant activated by a packaging QR code. When a consumer scans a product powered by Cleo, they can ask questions directly inside the conversation bubble.",[2905,2906,2907,2913],"blockquote",{},[15,2908,2909,2912],{},[22,2910,2911],{},"User:"," How should I wash this?",[15,2914,2915],{},[43,2916,2917],{},"Cleo: Machine wash cold, inside out, with similar colors. Avoid bleach and tumble dry on low to keep the fabric soft.",[15,2919,2920],{},"Cleo draws on brand approved product documentation to deliver instant, accurate, context aware responses. Every scan becomes a dialogue. Every product becomes an active participant in the customer relationship. Allergen questions answered at the shelf. Recipe suggestions pulled from the ingredient in someone’s hand. Care instructions available at 2 a.m. without a staff member nearby.",[15,2922,2923],{},"No other GS1 Digital Link platform has built anything comparable. For brands looking to turn Sunrise 2027 into a consumer engagement advantage instead of a compliance cost line, Cleo changes what the category is for.",[89,2925,2927],{"id":2926},"how-should-you-choose-the-best-gs1-digital-link-platform","How should you choose the best GS1 Digital Link platform?",[15,2929,2930],{},"Before committing to any vendor for Sunrise 2027 or EU DPP compliance, work through five questions.",[503,2932,2933,2936,2939,2942,2945],{},[356,2934,2935],{},"Does the platform operate a proprietary GS1 compliant resolver, or does it only generate GS1 formatted URLs?",[356,2937,2938],{},"Does the platform have a documented, named partnership with a GS1 member organization that you can verify publicly?",[356,2940,2941],{},"Does it support EU Digital Product Passport data fields natively, without a separate product or migration?",[356,2943,2944],{},"Can it route different content to different audiences, consumer, POS scanner, supply chain partner, from a single code?",[356,2946,2947],{},"Does the free tier include real GS1 Digital Links with unlimited scans and no credit card required?",[15,2949,2950,2952],{},[50,2951,273],{"href":272}," answers yes to every question. A proprietary resolver. A Business Alliance Partnership with GS1 Australia. Official sponsorship of the GS1 Global Forum 2025. Native DPP support. Multi context routing. A genuinely free entry tier.",[73,2954,2955],{},[82,2956],{"alt":2957,"height":2874,"src":2958,"title":2959,"width":2877},"Person standing in a kitchen reading information on a smartphone while holding a food product","\u002Fimages\u002F2026\u002F04\u002FPerson-standing-in-a-kitchen-reading-information-on-a-smartphone-while-holding-a-food-product-1024x619.webp","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size 2",[89,2961,2963],{"id":2962},"what-happens-if-you-choose-the-wrong-platform","What happens if you choose the wrong platform?",[15,2965,2966],{},"The 2027 deadline is real. The compliance gap between platforms is real. Brands that pick a QR generator dressed up as a GS1 Digital Link solution will discover the limits at the worst possible moment, usually the first time a retailer’s POS scanner rejects a code, or the first time an auditor asks for the resolver documentation.",[15,2968,2969],{},"Switching platforms after a product has shipped is not a light change. New codes. New print runs. New integrations. New training. The cost of choosing correctly the first time is measured in months of avoided pain.",[15,2971,2972],{},"Start with the platform built for GS1 Digital Link from the ground up. Visit digital-link.com. Free tier, no credit card required.",[2974,2975],"hr",{},[2905,2977,2978],{},[2905,2979,2980],{},[15,2981,2982],{},[43,2983,2984,2985,386],{},"All images and visual content in this article were created using ",[50,2986,2989],{"href":2987,"rel":2988,"target":2104},"https:\u002F\u002Frealitymax.com\u002F",[2102,2103],"RealityMAX",{"title":566,"searchDepth":567,"depth":567,"links":2991},[2992,2993,2994,2995,2996,2997],{"id":2834,"depth":570,"text":2835},{"id":2853,"depth":570,"text":2854},{"id":2880,"depth":570,"text":2881},{"id":2896,"depth":570,"text":2897},{"id":2926,"depth":570,"text":2927},{"id":2962,"depth":570,"text":2963},"Choose the best GS1 Digital Link platform before Sunrise 2027. Resolver first, DPP ready, AI powered. Start free, no credit card required.","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size",{},"\u002Fimages\u002F2026\u002F04\u002FBest-GS1-Digital-Link-platform.webp","\u002Fnews\u002Fbest-gs1-digital-link-platform","2026-04-17T18:14:28+02:00",{"title":2818,"description":2998},"\u002Fnews\u002Fbest-gs1-digital-link-platform\u002F","news\u002Fbest-gs1-digital-link-platform","2026-04-17T18:14:30+02:00","oecyKHfyUwv98IeXed_HgFrtKx7o4X0ACfsz-8yjj4I",{"id":3010,"title":3011,"author":7,"body":3012,"category":7,"description":3710,"extension":612,"heading":3711,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":3712,"navigation":614,"ogImage":3713,"path":3714,"publishedAt":3715,"sections":7,"seo":3716,"sourcePath":3717,"stem":3718,"updatedAt":3719,"videos":7,"__hash__":3720},"pages\u002Fnews\u002Fcircular-economy.md","Circular economy: Key concepts, benefits, and applications",{"type":9,"value":3013,"toc":3684},[3014],[12,3015,3016,3045,3052,3056,3061,3065,3074,3078,3091,3095,3106,3110,3128,3138,3142,3145,3156,3171,3186,3197,3203,3211,3215,3236,3239,3243,3286,3293,3300,3304,3307,3310,3316,3319,3332,3335,3351,3355,3367,3420,3428,3432,3435,3438,3446,3450,3457,3463,3469,3479,3489,3497,3503,3507,3516,3555,3561,3565,3568,3588,3594,3598,3601,3605,3608,3612,3615,3635,3638,3658,3664,3666,3671,3681],{},[15,3017,1260,3018,3021,3022,3025,3026,3029,3030,3033,3034,55,3040,3044],{},[22,3019,3020],{},"circular economy"," is gaining traction as a sustainable model for economic growth that prioritizes the efficient use of ",[22,3023,3024],{},"natural resources",", minimizes waste, and regenerates natural systems. Unlike the traditional ",[22,3027,3028],{},"linear economy",", where resources are extracted, used, and discarded, the circular economy aims to create closed-loop systems that reduce ",[22,3031,3032],{},"environmental impact"," and promote long-term sustainability. Technologies like ",[22,3035,3036],{},[50,3037,3039],{"href":3038},"\u002Fproduct\u002Fgs1-qr-codes\u002F","GS1 QR codes",[22,3041,3042],{},[50,3043,273],{"href":272}," are playing an essential role in this transition by enabling better traceability and more efficient management of products across their lifecycle. These tools help extend product usage and minimize waste by allowing consumers and businesses to access essential product information, such as recycling guidelines or sourcing details, directly through a QR code scan.",[15,3046,3047,3048,3051],{},"This article will explore the core concepts, principles, and aims of the circular economy, including ",[22,3049,3050],{},"circular business models"," and practical examples of its application across various industries.",[89,3053,3055],{"id":3054},"what-are-the-four-main-concepts-of-circular-economy","What are the four main concepts of circular economy?",[15,3057,1260,3058,3060],{},[22,3059,3020],{}," is based on four fundamental concepts:",[97,3062,3064],{"id":3063},"design-out-waste-and-pollution","Design out waste and pollution",[15,3066,3067,3068,3071,3072,386],{},"The first principle of the circular economy is to design products and systems in a way that reduces waste and pollution from the outset, incorporating effective ",[22,3069,3070],{},"waste management"," practices. This involves using materials that are either biodegradable or can be easily reused and ensuring that production processes are optimized for minimal ",[22,3073,3032],{},[97,3075,3077],{"id":3076},"keep-products-and-materials-in-use","Keep products and materials in use",[15,3079,3080,3081,3084,3085,3088,3089,386],{},"This concept emphasizes the importance of extending the ",[22,3082,3083],{},"life cycle"," of products and materials through reuse, repair, remanufacturing, and recycling. By maintaining the value of products and materials for as long as possible, we can reduce the need for ",[22,3086,3087],{},"primary material consumption"," and lessen the strain on ",[22,3090,3024],{},[97,3092,3094],{"id":3093},"regenerate-natural-systems","Regenerate natural systems",[15,3096,3097,3098,3101,3102,3105],{},"A truly circular economy goes beyond reducing negative impacts; it aims to have a positive effect on the environment by restoring and regenerating ",[22,3099,3100],{},"natural systems",". This can involve using agricultural practices that enhance soil health, increase biodiversity, and ensure that ",[22,3103,3104],{},"industrial systems"," support, rather than deplete, the natural environment.",[97,3107,3109],{"id":3108},"use-renewable-energy","Use renewable energy",[15,3111,3112,3113,3116,3117,3120,3121,3124,3125,386],{},"To support ",[22,3114,3115],{},"circular economy initiatives",", it is crucial to shift from fossil fuels to ",[22,3118,3119],{},"renewable energy"," sources. This reduces ",[22,3122,3123],{},"carbon dioxide emissions"," and supports the regeneration of natural systems by decreasing the reliance on ",[22,3126,3127],{},"finite resources",[15,3129,3130,3131,3134,3135,386],{},"In summary, these four key concepts are the foundation of the circular economy, helping businesses and societies reduce waste, enhance ",[22,3132,3133],{},"resource efficiency",", and support ",[22,3136,3137],{},"sustainable development",[89,3139,3141],{"id":3140},"what-is-circular-economy-examples-and-applications","What is circular economy? Examples and applications",[15,3143,3144],{},"The circular economy is implemented across various sectors and industries. Here are some examples:",[15,3146,3147,3148,3151,3152,3155],{},"1. ",[22,3149,3150],{},"Fashion industry:"," Companies like Patagonia and Stella McCartney are leading the way by using recycled materials and designing products for durability and recyclability. Clothing take-back programs and the use of ",[22,3153,3154],{},"organic, biodegradable materials"," are becoming more common.",[15,3157,3158,3159,3162,3163,3166,3167,3170],{},"2. ",[22,3160,3161],{},"Technology sector:"," Electronics manufacturers are adopting modular designs that make it easier to repair and upgrade devices, thereby extending their life span and reducing ",[22,3164,3165],{},"e-waste",". Dell, for instance, uses recycled plastics in its products and has a ",[22,3168,3169],{},"take-back program"," for old devices.",[15,3172,3173,3174,3177,3178,3181,3182,3185],{},"3. ",[22,3175,3176],{},"Food and agriculture:"," Initiatives such as composting ",[22,3179,3180],{},"organic waste"," and using ",[22,3183,3184],{},"regenerative agricultural practices"," help regenerate soil health and reduce food waste. Supermarkets and restaurants collaborate with food banks to redirect surplus food, minimizing waste.",[15,3187,3188,3189,3192,3193,3196],{},"4. ",[22,3190,3191],{},"Construction and building:"," The construction industry is incorporating ",[22,3194,3195],{},"circular economy principles"," by using recycled building materials, designing modular buildings that can be disassembled and reused, and implementing energy-efficient designs.",[15,3198,3199,3200,3202],{},"As a result, these examples demonstrate how ",[22,3201,3050],{}," can be successfully integrated into diverse sectors, leading to reduced waste and promoting more efficient use of resources.",[73,3204,3205],{},[82,3206],{"alt":3207,"height":3208,"src":3209,"title":3210,"width":87},"What is circular economy",471,"\u002Fimages\u002F2024\u002F10\u002FWhat-is-circular-economy.webp","Circular economy: Key concepts, benefits, and real-world applications 1",[89,3212,3214],{"id":3213},"what-is-the-aim-of-circular-economy","What is the aim of circular economy?",[15,3216,3217,3218,3220,3221,3224,3225,3227,3228,3231,3232,3235],{},"The primary aim of the ",[22,3219,3020],{}," is to decouple ",[22,3222,3223],{},"economic growth"," from the consumption of ",[22,3226,3127],{},". This is achieved by creating a system where products and materials are kept in use for as long as possible, waste and pollution are minimized, and natural systems are regenerated. The ",[22,3229,3230],{},"circular economy approach"," integrates ",[22,3233,3234],{},"sustainable practices"," at every stage of the product lifecycle, from design to end-of-life processes.",[15,3237,3238],{},"In summary, the circular economy seeks to create a sustainable model of economic development that supports both the environment and human well-being.",[97,3240,3242],{"id":3241},"key-goals-of-circular-economy","Key goals of circular economy:",[353,3244,3245,3254,3262,3271],{},[356,3246,3247,3250,3251,3253],{},[22,3248,3249],{},"Reduce waste:"," By designing products and systems that prevent waste from being generated in the first place. Effective ",[22,3252,3070],{}," practices help divert materials from landfills and promote recycling and reuse.",[356,3255,3256,3259,3260,386],{},[22,3257,3258],{},"Promote resource efficiency:"," Ensuring that resources are used more efficiently throughout their entire ",[22,3261,3083],{},[356,3263,3264,3267,3268,3270],{},[22,3265,3266],{},"Regenerate natural systems:"," Supporting the restoration of natural systems and biodiversity through ",[22,3269,3137],{}," practices.",[356,3272,3273,3276,3277,55,3280,3283,3284,386],{},[22,3274,3275],{},"Foster economic growth:"," Encouraging ",[22,3278,3279],{},"new business models",[22,3281,3282],{},"economic activities"," that are aligned with ",[22,3285,3195],{},[15,3287,3288,3289,3292],{},"As a result, these goals align with creating a more ",[22,3290,3291],{},"sustainable economy"," that minimizes environmental impact and maximizes the value of materials and products.",[73,3294,3295],{},[82,3296],{"alt":3297,"height":3208,"src":3298,"title":3299,"width":87},"Key goals of circular economy","\u002Fimages\u002F2024\u002F10\u002FKey-goals-of-circular-economy.webp","Circular economy: Key concepts, benefits, and real-world applications 2",[89,3301,3303],{"id":3302},"what-are-the-three-principles-of-circular-economy","What are the three principles of circular economy?",[15,3305,3306],{},"The circular economy approach is built on three core principles: designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.",[97,3308,3064],{"id":3309},"design-out-waste-and-pollution-1",[15,3311,3312,3313,3315],{},"Products and processes are designed to minimize waste and avoid pollution. This involves rethinking product design, material selection, and production processes to ensure they have minimal environmental impact. The ",[22,3314,3230],{}," emphasizes integrating these practices throughout the product lifecycle.",[97,3317,3077],{"id":3318},"keep-products-and-materials-in-use-1",[15,3320,3321,3322,3325,3326,3328,3329,3331],{},"Products are designed for durability, repairability, and recyclability. Business models such as leasing, sharing, and ",[22,3323,3324],{},"product-as-a-service"," help keep products in use longer. The ",[22,3327,3230],{}," supports these models to extend the ",[22,3330,3083],{}," of products and materials.",[97,3333,3094],{"id":3334},"regenerate-natural-systems-1",[15,3336,1260,3337,3339,3340,3343,3344,3347,3348,3350],{},[22,3338,3020],{}," aims not only to reduce negative impacts but also to create positive outcomes by enhancing the natural environment. This includes using ",[22,3341,3342],{},"agricultural practices"," that restore soil health and ",[22,3345,3346],{},"renewable resources",". The ",[22,3349,3230],{}," promotes these practices to regenerate natural systems and transform waste into valuable resources.",[89,3352,3354],{"id":3353},"why-is-circular-economy-important","Why is circular economy important?",[15,3356,1260,3357,3359,3360,3363,3364,386],{},[22,3358,3020],{}," is crucial because it offers a sustainable alternative to the traditional ",[22,3361,3362],{},"linear economic model",", which is unsustainable in the long term due to its reliance on finite resources and its contribution to ",[22,3365,3366],{},"environmental degradation",[503,3368,3369,3384,3392,3405],{},[356,3370,3371,3374,3375,3377,3378,3380,3381,386],{},[22,3372,3373],{},"Mitigates climate change:"," By reducing waste and pollution and promoting ",[22,3376,3133],{},", the ",[22,3379,3020],{}," helps lower ",[22,3382,3383],{},"global greenhouse gas emissions",[356,3385,3386,3389,3390,3270],{},[22,3387,3388],{},"Reduces pressure on natural resources:"," It minimizes the need for extracting new raw materials by keeping existing materials in use and implementing effective ",[22,3391,3070],{},[356,3393,3394,3397,3398,3400,3401,3404],{},[22,3395,3396],{},"Supports economic growth:"," The ",[22,3399,3020],{}," fosters innovation and creates new business opportunities, promoting ",[22,3402,3403],{},"sustainable economic growth"," and job creation.",[356,3406,3407,3410,3411,3413,3414,3377,3417,3419],{},[22,3408,3409],{},"Enhances supply chain resilience:"," By reducing dependency on ",[22,3412,3127],{}," and creating ",[22,3415,3416],{},"closed-loop systems",[22,3418,3020],{}," helps build more resilient supply chains that are less vulnerable to disruptions.",[73,3421,3422],{},[82,3423],{"alt":3424,"height":3425,"src":3426,"title":3427,"width":87},"Why is circular economy important",470,"\u002Fimages\u002F2024\u002F10\u002FWhy-is-circular-economy-important.webp","Circular economy: Key concepts, benefits, and real-world applications 3",[89,3429,3431],{"id":3430},"circular-economy-vs-linear-economy","Circular economy vs. linear economy",[15,3433,3434],{},"The traditional linear economy follows a “take, make, dispose” model, where resources are extracted, used to produce goods, and then discarded as waste. This model leads to environmental pollution, resource depletion, and unsustainable levels of waste.",[15,3436,3437],{},"In contrast, the circular economy aims to keep resources in use for as long as possible, extract maximum value from them, and then recover and regenerate products and materials at the end of their life. This approach not only reduces waste but also helps regenerate natural systems and create sustainable economic growth.",[15,3439,3440,3441,3443,3444,386],{},"As a result, this approach not only reduces waste but also helps regenerate ",[22,3442,3100],{}," and create ",[22,3445,3403],{},[89,3447,3449],{"id":3448},"circular-business-models-and-strategies","Circular business models and strategies",[15,3451,3452,3453,3456],{},"Businesses are adopting ",[22,3454,3455],{},"circular economy strategies"," to reduce environmental impact and create value:",[15,3458,3147,3459,3462],{},[22,3460,3461],{},"Product-as-a-service:"," Companies like Rolls-Royce and Philips offer products as services, where customers pay for usage rather than ownership. This model ensures that products are well-maintained and can be reused or recycled.",[15,3464,3158,3465,3468],{},[22,3466,3467],{},"Sharing economy:"," Platforms like Airbnb and Uber enable more efficient use of assets by allowing individuals to share resources.",[15,3470,3173,3471,3474,3475,3478],{},[22,3472,3473],{},"Closed-loop recycling:"," Companies like Nike and H&M are implementing ",[22,3476,3477],{},"closed-loop recycling"," systems, where old products are collected, broken down, and used to create new products.",[15,3480,3188,3481,3484,3485,3488],{},[22,3482,3483],{},"Take-back programs:"," Many electronics and fashion companies offer ",[22,3486,3487],{},"take-back programs"," to collect and recycle used products, reducing waste and promoting the use of existing materials.",[15,3490,3491,3492,3494,3495,386],{},"In summary, these business models showcase how companies can align their operations with ",[22,3493,3195],{}," while reducing their ",[22,3496,3032],{},[73,3498,3499],{},[82,3500],{"alt":3449,"height":3425,"src":3501,"title":3502,"width":87},"\u002Fimages\u002F2024\u002F10\u002FCircular-business-models-and-strategies.webp","Circular economy: Key concepts, benefits, and real-world applications 4",[89,3504,3506],{"id":3505},"circular-economy-and-environmental-impact","Circular economy and environmental impact",[15,3508,1260,3509,3511,3512,3515],{},[22,3510,3020],{}," has a significant positive impact on the environment by reducing waste, pollution, and greenhouse gas emissions. Some ways it contributes to ",[22,3513,3514],{},"environmental sustainability"," include:",[353,3517,3518,3530,3536,3544],{},[356,3519,3520,3523,3524,3526,3527,3529],{},[22,3521,3522],{},"Reducing carbon emissions:"," By promoting the use of ",[22,3525,3119],{}," and reducing reliance on fossil fuels, the ",[22,3528,3020],{}," helps lower carbon emissions..",[356,3531,3532,3535],{},[22,3533,3534],{},"Minimizing waste and pollution:"," Circular business models focus on designing out waste and pollution from the outset.",[356,3537,3538,3541,3542,386],{},[22,3539,3540],{},"Regenerating natural systems:"," Practices such as regenerative agriculture and the use of biodegradable materials support the regeneration of ",[22,3543,3100],{},[356,3545,3546,3549,3550,3552,3553,386],{},[22,3547,3548],{},"Enhancing resource efficiency:"," By keeping products and materials in use for longer, the ",[22,3551,3020],{}," reduces the need for new resource extraction, conserving ",[22,3554,3024],{},[15,3556,3557,3558,3560],{},"As a result, the ",[22,3559,3020],{}," offers a sustainable path forward for addressing global environmental challenges.",[89,3562,3564],{"id":3563},"circular-economy-in-policy-and-regulation","Circular economy in policy and regulation",[15,3566,3567],{},"Governments and international organizations are increasingly recognizing the importance of the circular economy and are implementing policies to support its adoption. For example:",[353,3569,3570,3576,3582],{},[356,3571,3572,3575],{},[22,3573,3574],{},"European green deal:"," The European Union has made the circular economy a central part of its strategy to achieve climate neutrality by 2050. The European Green Deal includes measures to promote sustainable product design, reduce waste, and increase recycling rates.",[356,3577,3578,3581],{},[22,3579,3580],{},"Circular economy action plan:"," The EU’s Circular Economy Action Plan aims to make sustainable products the norm in the EU, support circular business models, and empower consumers to make informed choices.",[356,3583,3584,3587],{},[22,3585,3586],{},"International labour organization (ILO):"," The ILO is working to ensure that the transition to a circular economy supports decent work and social inclusion, recognizing the potential for job creation in circular industries.",[73,3589,3590],{},[82,3591],{"alt":3564,"height":3208,"src":3592,"title":3593,"width":87},"\u002Fimages\u002F2024\u002F10\u002FCircular-economy-in-policy-and-regulation.webp","Circular economy: Key concepts, benefits, and real-world applications 5",[89,3595,3597],{"id":3596},"design-and-engineering-design-for-circularity","Design and engineering: Design for circularity",[15,3599,3600],{},"Design for circularity is a cornerstone of the circular economy, enabling the creation of products and systems that are inherently restorative and regenerative. This approach considers the entire lifecycle of a product, from raw material extraction to end-of-life disposal or reuse, ensuring that every stage contributes to a more sustainable system.",[89,3602,3604],{"id":3603},"critiques-and-limitations-of-circular-economy","Critiques and limitations of circular economy",[15,3606,3607],{},"While the circular economy is widely regarded as a sustainable and regenerative approach to economic development, it is not without its critiques and limitations. Understanding these challenges is crucial for refining circular economy strategies and ensuring their successful implementation.",[89,3609,3611],{"id":3610},"challenges-and-opportunities-in-circular-economy-transition","Challenges and opportunities in circular economy transition",[15,3613,3614],{},"The transition to a circular economy presents both challenges and opportunities. Some of the key challenges include:",[353,3616,3617,3623,3629],{},[356,3618,3619,3622],{},[22,3620,3621],{},"Changing consumer behavior:"," Encouraging consumers to adopt circular practices, such as choosing sustainable products and participating in recycling programs, can be difficult.",[356,3624,3625,3628],{},[22,3626,3627],{},"Redesigning products and processes:"," Businesses need to invest in redesigning products and processes to align with circular economy principles, which can be costly and time-consuming.",[356,3630,3631,3634],{},[22,3632,3633],{},"Developing new business models:"," Traditional business models based on product sales may need to be replaced with new models, such as product-as-a-service or leasing, which require a different approach to value creation.",[15,3636,3637],{},"Despite these challenges, the circular economy offers significant opportunities:",[353,3639,3640,3646,3652],{},[356,3641,3642,3645],{},[22,3643,3644],{},"Innovation and new business opportunities:"," The circular economy encourages innovation in product design, materials science, and business models, creating opportunities for new business ventures.",[356,3647,3648,3651],{},[22,3649,3650],{},"Economic and environmental benefits:"," By reducing waste and resource use, the circular economy can deliver cost savings, enhance resource security, and reduce environmental impact.",[356,3653,3654,3657],{},[22,3655,3656],{},"Job creation:"," The transition to a circular economy has the potential to create jobs in areas such as recycling, remanufacturing, and sustainable product design.",[73,3659,3660],{},[82,3661],{"alt":3611,"height":3425,"src":3662,"title":3663,"width":87},"\u002Fimages\u002F2024\u002F10\u002FChallenges-and-opportunities-in-circular-economy-transition.webp","Circular economy: Key concepts, benefits, and real-world applications 6",[89,3665,541],{"id":540},[15,3667,1260,3668,3670],{},[22,3669,3020],{}," offers a promising pathway to sustainable economic growth by decoupling growth from resource use and environmental impact. Through its focus on designing out waste, keeping products and materials in use, and regenerating natural systems, the circular economy provides a framework for a more sustainable and resilient future. By adopting circular business models, promoting resource efficiency, and supporting policies and initiatives that encourage circular practices, we can build a truly circular economy that benefits both people and the planet.",[15,3672,3673,3674,3676,3677,3680],{},"As we move towards a more ",[22,3675,3020],{},", it is essential to continue exploring and implementing ",[22,3678,3679],{},"circular solutions"," across all sectors. From reducing plastic waste to promoting renewable energy and supporting sustainable development, the circular economy has the potential to transform our economic model and create a more sustainable and prosperous future for all.",[15,3682,3683],{},"Now is the time for each of us to take action, whether as businesses, policymakers, or consumers, to support this transition. The choices we make today will shape the future of our planet, so ask yourself: How can you contribute to a more circular economy?",{"title":566,"searchDepth":567,"depth":567,"links":3685},[3686,3692,3693,3696,3701,3702,3703,3704,3705,3706,3707,3708,3709],{"id":3054,"depth":570,"text":3055,"children":3687},[3688,3689,3690,3691],{"id":3063,"depth":567,"text":3064},{"id":3076,"depth":567,"text":3077},{"id":3093,"depth":567,"text":3094},{"id":3108,"depth":567,"text":3109},{"id":3140,"depth":570,"text":3141},{"id":3213,"depth":570,"text":3214,"children":3694},[3695],{"id":3241,"depth":567,"text":3242},{"id":3302,"depth":570,"text":3303,"children":3697},[3698,3699,3700],{"id":3309,"depth":567,"text":3064},{"id":3318,"depth":567,"text":3077},{"id":3334,"depth":567,"text":3094},{"id":3353,"depth":570,"text":3354},{"id":3430,"depth":570,"text":3431},{"id":3448,"depth":570,"text":3449},{"id":3505,"depth":570,"text":3506},{"id":3563,"depth":570,"text":3564},{"id":3596,"depth":570,"text":3597},{"id":3603,"depth":570,"text":3604},{"id":3610,"depth":570,"text":3611},{"id":540,"depth":570,"text":541},"Discover how the circular economy reduces waste, regenerates natural systems, and promotes resource efficiency for sustainable growth.","Circular economy: Key concepts, benefits, and real-world applications",{},"\u002Fimages\u002F2024\u002F10\u002FCircular-economy.webp","\u002Fnews\u002Fcircular-economy","2024-10-03T17:00:33+02:00",{"title":3011,"description":3710},"\u002Fnews\u002Fcircular-economy\u002F","news\u002Fcircular-economy","2024-10-03T17:00:35+02:00","IlX95lTR5CIKDdI9omTWAwfnjwGO_z12z-K4o2XKW0o",{"id":3722,"title":3723,"author":7,"body":3724,"category":7,"description":3881,"extension":612,"heading":3882,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":3883,"navigation":614,"ogImage":3884,"path":3885,"publishedAt":3886,"sections":7,"seo":3887,"sourcePath":3888,"stem":3889,"updatedAt":3890,"videos":7,"__hash__":3891},"pages\u002Fnews\u002Fcircular-economy-innovation.md","Circular economy innovation for a sustainable future",{"type":9,"value":3725,"toc":3870},[3726],[12,3727,3728,3732,3742,3752,3756,3762,3772,3776,3782,3792,3796,3804,3808,3814,3818,3821,3831,3835,3841,3851,3855,3860,3864],{},[89,3729,3731],{"id":3730},"why-circular-economy-innovation-matters","Why circular economy innovation matters",[15,3733,3734,3735,3738,3739,3741],{},"In recent years, the conversation around sustainability has shifted from being a niche concern to a global priority. Climate change, resource scarcity, and waste management challenges are pressing issues for businesses, governments, and society at large. At the center of this transition lies ",[22,3736,3737],{},"circular economy innovation",", a framework that goes beyond traditional recycling to fundamentally change how we create, use, and reuse products. Unlike the linear model of take, make, and dispose, the ",[50,3740,3020],{"href":3717}," is designed to maximize resources, extend the life cycle of materials, and reduce greenhouse gas emissions. For companies, it represents not just responsibility but opportunity: an innovative way to achieve growth while supporting a more sustainable future.",[73,3743,3744],{},[76,3745,3746,3748],{},[79,3747],{},[82,3749],{"alt":3750,"height":85,"src":3751,"width":87},"A city skyline with green rooftops and solar panels, showing the link between innovation and sustainable future.","\u002Fimages\u002F2025\u002F08\u002FA-city-skyline-with-green-rooftops-and-solar-panels-showing-the-link-between-innovation-and-sustainable-future.png",[89,3753,3755],{"id":3754},"from-waste-to-value-the-principles-behind-circular-innovation","From waste to value: The principles behind circular innovation",[15,3757,3758,3759,3761],{},"The essence of ",[50,3760,3020],{"href":3717}," principles is simple: nothing should be wasted. Materials, products, and resources should remain in circulation for as long as possible. Food waste can be converted into energy, small electronics can be refurbished for reuse, and raw materials can be recovered instead of ending up in landfill. Businesses that embrace circular business models see waste not as a burden but as a resource. By designing processes that prioritize durability, repairability, and recycling, they reduce their dependence on finite natural resources while cutting costs and improving efficiency. This shift from linear to circular use is accelerating as demand grows for products that minimize environmental impact without compromising quality of life.",[73,3763,3764],{},[76,3765,3766,3768],{},[79,3767],{},[82,3769],{"alt":3770,"height":85,"src":3771,"width":87},"Technician repairing a smartphone with precision tools in a workshop to extend its life cycle.","\u002Fimages\u002F2025\u002F08\u002FTechnician-repairing-a-smartphone-with-precision-tools-in-a-workshop-to-extend-its-life-cycle.png",[89,3773,3775],{"id":3774},"circular-economy-and-the-fight-against-climate-change","Circular economy and the fight against climate change",[15,3777,3778,3779,3781],{},"Reducing greenhouse gas emissions is one of the biggest global challenges, and ",[50,3780,3020],{"href":3717}," innovation is a powerful tool to achieve this. By designing efficient production systems that reuse materials instead of extracting new ones, businesses can drastically reduce their carbon footprint. The connection between circular innovation and climate change is direct: fewer emissions from manufacturing, lower energy consumption, and less waste ending up in landfill. In sectors like food, electronics, and packaging, the potential to cut emissions is immense. For example, smarter supply chain planning and better waste management can prevent tons of greenhouse gases from being released each year. This is why business leaders increasingly see circular transition as central to sustainable development strategies.",[73,3783,3784],{},[76,3785,3786,3788],{},[79,3787],{},[82,3789],{"alt":3790,"height":85,"src":3791,"width":87},"Female researcher loading food scraps into a composting machine, symbolizing circular economy practices to reduce greenhouse gas emissions.","\u002Fimages\u002F2025\u002F08\u002FFemale-researcher-loading-food-scraps-into-a-composting-machine-symbolizing-circular-economy-practices-to-reduce-greenhouse-gas-emissions.png",[89,3793,3795],{"id":3794},"the-role-of-businesses-in-driving-the-circular-transition","The role of businesses in driving the circular transition",[15,3797,3798,3799,3803],{},"Business leaders are at the forefront of making the circular transition a reality. A company’s commitment to innovation and sustainability can accelerate progress not only within its own operations but across entire industries. Developing circular business models requires collaboration between manufacturers, retailers, and technology providers, all working together to rethink how products are designed, distributed, and consumed. Digital tools such as ",[50,3800,3802],{"href":3801},"\u002Fnews\u002Fwhat-are-next-gen-qr-codes\u002F","next-generation barcodes"," and connected packaging are making it easier for businesses to track the life cycle of products, ensure proper recycling, and share accurate information with consumers. The result is a more transparent supply chain where sustainability becomes a competitive advantage.",[89,3805,3807],{"id":3806},"rethinking-materials-and-processes","Rethinking materials and processes",[15,3809,3810,3811,3813],{},"At the heart of ",[50,3812,3020],{"href":3717}," innovation is a deep focus on materials and processes. Traditional production often relied on cheap raw materials, with little thought to what happened at the end of the product’s life. Today, that approach is no longer viable. Companies are exploring innovative ways to design for disassembly, making it easier to repair or recycle components. This is particularly relevant in small electronics, where rapid consumption patterns create mountains of waste. By creating circular use models, manufacturers can keep valuable materials like rare metals in circulation. The same principle applies to food systems, where better waste management practices can drastically reduce the loss of resources and energy. Each improvement adds up to accelerate a more sustainable economy.",[89,3815,3817],{"id":3816},"circular-innovation-and-consumer-demand","Circular innovation and consumer demand",[15,3819,3820],{},"The shift toward circular business models is not driven by companies alone. Consumers are increasingly demanding products and services that align with sustainability values. From energy-efficient appliances to fashion designed for recycling, circular innovation is reshaping the market. This trend is especially visible among the next generation of consumers, who see sustainability as a baseline expectation rather than a luxury. Companies that fail to adapt risk falling behind, while those that embrace circular principles can strengthen their reputation as global leaders in innovation and responsibility. Meeting consumer expectations for a sustainable future is no longer optional; it is a necessity for growth and relevance.",[73,3822,3823],{},[76,3824,3825,3827],{},[79,3826],{},[82,3828],{"alt":3829,"height":85,"src":3830,"width":87},"Young shopper choosing eco-friendly clothing in a sustainable fashion store with wooden racks and plants.","\u002Fimages\u002F2025\u002F08\u002FYoung-shopper-choosing-eco-friendly-clothing-in-a-sustainable-fashion-store-with-wooden-racks-and-plants.png",[89,3832,3834],{"id":3833},"overcoming-challenges-in-the-circular-transition","Overcoming challenges in the circular transition",[15,3836,3837,3838,3840],{},"Transitioning to a ",[50,3839,3020],{"href":3717}," is not without obstacles. Businesses must rethink established processes, invest in new technologies, and often redesign entire product lines. Supply chain coordination becomes more complex as companies develop frameworks for tracking materials across multiple life cycles. Achieving efficiency requires careful planning and collaboration. Despite these challenges, the benefits far outweigh the difficulties. Circular economy innovation not only reduces costs and greenhouse gas emissions but also opens up new market opportunities. With the right strategy, businesses can achieve both profitability and sustainability, proving that the two are not mutually exclusive.",[73,3842,3843],{},[76,3844,3845,3847],{},[79,3846],{},[82,3848],{"alt":3849,"height":85,"src":3850,"width":87},"Business leaders attending a presentation on circular economy, with digital visuals on supply chain sustainability.","\u002Fimages\u002F2025\u002F08\u002FBusiness-leaders-attending-a-presentation-on-circular-economy-with-digital-visuals-on-supply-chain-sustainability.png",[89,3852,3854],{"id":3853},"the-path-forward-circular-economy-as-a-model-for-sustainable-development","The path forward: Circular economy as a model for sustainable development",[15,3856,1260,3857,3859],{},[50,3858,3020],{"href":3717}," is more than just a concept; it is becoming a practical framework for sustainable development across industries. Governments are setting ambitious goals for reducing waste and improving energy efficiency, and businesses are responding with bold innovations. Whether through recycling initiatives, energy recovery from food waste, or digital tools that make product life cycles transparent, circular innovation is reshaping how society uses resources. Each company that embraces this model contributes to a broader circular transition, helping to build a future where growth and sustainability go hand in hand. The more businesses integrate circular principles into their models, the closer we get to creating a more sustainable and resilient global economy.",[89,3861,3863],{"id":3862},"how-can-businesses-accelerate-circular-economy-innovation","How can businesses accelerate circular economy innovation?",[15,3865,3866,3867,3869],{},"As we move toward a circular future, the question is no longer whether businesses should participate but how they can accelerate their efforts. What steps can companies take to achieve ",[50,3868,3020],{"href":3717}," goals faster? How can they align supply chains, develop innovative processes, and engage consumers to embrace circular use? And most importantly, how can circular economy innovation help society achieve both sustainable development and improved quality of life? The answers lie in collaboration, technology, and the determination to rethink what is possible in the face of climate change and resource scarcity.",{"title":566,"searchDepth":567,"depth":567,"links":3871},[3872,3873,3874,3875,3876,3877,3878,3879,3880],{"id":3730,"depth":570,"text":3731},{"id":3754,"depth":570,"text":3755},{"id":3774,"depth":570,"text":3775},{"id":3794,"depth":570,"text":3795},{"id":3806,"depth":570,"text":3807},{"id":3816,"depth":570,"text":3817},{"id":3833,"depth":570,"text":3834},{"id":3853,"depth":570,"text":3854},{"id":3862,"depth":570,"text":3863},"Discover how circular economy innovation turns waste into value, cuts greenhouse gas emissions, and drives a more sustainable future.","Circular economy innovation: Building a sustainable future",{},"\u002Fimages\u002F2025\u002F08\u002FCircular-economy-innovation.png","\u002Fnews\u002Fcircular-economy-innovation","2025-08-26T17:44:22+02:00",{"title":3723,"description":3881},"\u002Fnews\u002Fcircular-economy-innovation\u002F","news\u002Fcircular-economy-innovation","2025-08-26T17:44:24+02:00","xBDqZNJYaohVXbkO3myt4f5hYCVvgcFoyrB5Lw-BBBo",{"id":3893,"title":3894,"author":7,"body":3895,"category":7,"description":4564,"extension":612,"heading":4565,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":4566,"navigation":614,"ogImage":4567,"path":4568,"publishedAt":4569,"sections":7,"seo":4570,"sourcePath":4571,"stem":4572,"updatedAt":4573,"videos":7,"__hash__":4574},"pages\u002Fnews\u002Fconversational-packaging-vs-smart-packaging.md","Conversational packaging vs smart packaging by Digital Link",{"type":9,"value":3896,"toc":4550},[3897],[12,3898,3899,3914,3918,3964,3974,3978,4025,4042,4046,4065,4079,4097,4107,4111,4135,4162,4165,4169,4182,4204,4208,4228,4245,4249,4267,4278,4282,4306,4324,4328,4349,4371,4378,4388,4392,4410,4434,4438,4458,4472,4482,4486,4506,4537],{},[15,3900,3901,3902,3905,3906,3910,3911,3913],{},"Packaging has moved far beyond its traditional role. It no longer serves only to protect a product, but also to communicate, monitor, and build trust. The conversation around ",[22,3903,3904],{},"conversational packaging vs smart packaging"," defines the future of how physical products interact with the world. As the food industry evolves, so does the packaging that supports it, connecting brands, customers, and data in a continuous digital exchange. At the forefront of this transformation stands ",[22,3907,3908],{},[50,3909,273],{"href":272},", the pioneer of ",[50,3912,27],{"href":60},", where technology, intelligence, and communication come together to unlock the full potential of every product.",[89,3915,3917],{"id":3916},"what-does-conversational-packaging-vs-smart-packaging-mean-today","What does conversational packaging vs smart packaging mean today?",[15,3919,3920,3921,3924,3925,3928,3929,3932,3933,3936,3937,3940,3941,3944,3945,3948,3949,3953,3954,1014,3956,3959,3960,3963],{},"The term ",[22,3922,3923],{},"smart packaging"," refers to materials and ",[22,3926,3927],{},"packaging technologies"," designed to monitor or influence product conditions, ensuring ",[22,3930,3931],{},"food safety",", quality, and longer ",[22,3934,3935],{},"shelf life",". It includes ",[22,3938,3939],{},"active packaging",", which interacts chemically with the product, and ",[22,3942,3943],{},"intelligent packaging",", which collects and communicates data about freshness, storage, and temperature. ",[22,3946,3947],{},"Conversational packaging",", introduced and developed by ",[22,3950,3951],{},[50,3952,273],{"href":272},", goes one step further. It uses ",[22,3955,407],{},[22,3957,3958],{},"RFID tags",", and AI to give every product a digital voice. Instead of only tracking freshness, conversational packaging allows consumers to ask questions, access ",[22,3961,3962],{},"real time information",", and get personalized content through their smartphones.",[15,3965,1652,3966,3969,3970,3973],{},[22,3967,3968],{},"connected packaging"," and AI interaction transforms a passive label into an active communication channel. Whether in supermarkets or ",[22,3971,3972],{},"e commerce",", a single scan can reveal origin data, sustainability credentials, or preparation tips, bridging the gap between physical and digital experiences.",[89,3975,3977],{"id":3976},"how-active-packaging-changes-the-way-we-protect-food","How active packaging changes the way we protect food",[15,3979,3980,3983,3984,3987,3988,3990,3991,3994,3995,3998,3999,4002,4003,4006,4007,1231,4010,4013,4014,4017,4018,4021,4022,386],{},[22,3981,3982],{},"Active packaging"," is the foundation of the smart packaging ecosystem. It involves materials that respond directly to their ",[22,3985,3986],{},"external environment"," to extend ",[22,3989,3935],{}," and maintain ",[22,3992,3993],{},"product quality",". For instance, oxygen absorbers and ",[22,3996,3997],{},"carbon dioxide"," regulators help slow microbial growth in ",[22,4000,4001],{},"packaged food",", while ",[22,4004,4005],{},"moisture control"," systems prevent ",[22,4008,4009],{},"food spoilage",[22,4011,4012],{},"perishable foods",". Some ",[22,4015,4016],{},"active packaging technologies"," even include antimicrobial films or coatings that stop bacteria from spreading across ",[22,4019,4020],{},"muscle based products"," such as fish or ",[22,4023,4024],{},"red meat",[15,4026,4027,4028,4030,4031,4034,4035,4038,4039,386],{},"Through ",[22,4029,3939],{},", brands ensure that ",[22,4032,4033],{},"food products"," retain their texture, color, and nutritional value for longer periods. The impact on ",[22,4036,4037],{},"food waste"," is immediate, as better preservation reduces the number of items discarded before reaching consumers. This approach also decreases reliance on preservatives, aligning with the food sector’s shift toward cleaner, more sustainable ",[22,4040,4041],{},"materials",[89,4043,4045],{"id":4044},"how-connected-packaging-brings-brands-and-consumers-closer","How connected packaging brings brands and consumers closer",[15,4047,4048,4049,4051,4052,1014,4054,1754,4057,4060,4061,4064],{},"Digital Link’s expertise lies in transforming smart packaging into ",[22,4050,3968],{},". This approach focuses not just on data collection but on communication. By embedding ",[22,4053,407],{},[22,4055,4056],{},"RFID chips",[22,4058,4059],{},"radio frequency identification"," systems, Digital Link enables products to share verified ",[22,4062,4063],{},"relevant information"," in real time.",[15,4066,4067,4068,4071,4072,4075,4076,4078],{},"A bottle of juice, for example, can link customers directly to sustainability certifications, ",[22,4069,4070],{},"product details",", or interactive videos explaining sourcing and production. This connection builds transparency and trust, especially as consumers increasingly demand accountability from ",[22,4073,4074],{},"brands"," about ",[22,4077,3931],{},", ethical sourcing, and carbon footprint.",[15,4080,4081,4082,4084,4085,4088,4089,4092,4093,4096],{},"Through connected packaging, each scan becomes a digital interaction, a moment of truth where ",[22,4083,2084],{}," make ",[22,4086,4087],{},"better decisions"," based on accurate, brand-authenticated data. The technology also benefits the ",[22,4090,4091],{},"food supply chain",", allowing companies to track temperature changes, transport conditions, and ",[22,4094,4095],{},"storage"," data seamlessly across global networks.",[73,4098,4099],{},[76,4100,4101,4103],{},[79,4102],{},[82,4104],{"alt":4105,"height":85,"src":4106,"width":87},"Consumer connecting with a brand through connected packaging.","\u002Fimages\u002F2025\u002F11\u002FConsumer-connecting-with-a-brand-through-connected-packaging.png",[89,4108,4110],{"id":4109},"intelligent-packaging-and-freshness-indicators","Intelligent packaging and freshness indicators",[15,4112,4113,4114,1014,4117,4119,4120,4123,4124,1014,4127,4130,4131,4134],{},"Within the ecosystem of ",[22,4115,4116],{},"active and smart packaging",[22,4118,3943],{}," represents the analytical brain. It relies on sensors, microchips, and ",[22,4121,4122],{},"freshness indicators"," that react to ",[22,4125,4126],{},"temperature changes",[22,4128,4129],{},"humidity levels",", and chemical signals. These indicators can alert both retailers and consumers when a ",[22,4132,4133],{},"food product"," is nearing spoilage or has been stored incorrectly.",[15,4136,4137,4138,4140,4141,4143,4144,4147,4148,4151,4152,4155,4156,4158,4159,386],{},"A simple color change on the package can show when fish or meat is no longer fresh. This visible communication minimizes ",[22,4139,4037],{},", improves ",[22,4142,3931],{},", and enhances the overall ",[22,4145,4146],{},"quality"," of products. ",[22,4149,4150],{},"Intelligent packaging systems"," also feed this data back into the ",[22,4153,4154],{},"food industry",", helping producers optimize transport, improve ",[22,4157,4095],{},", and maintain consistent ",[22,4160,4161],{},"product conditions",[15,4163,4164],{},"By linking these intelligent systems to Digital Link’s conversational layer, the value multiplies. The package not only detects a problem. It can explain it. Consumers scanning a product can see how freshness was maintained, when it was packaged, and how it should be stored after opening. That kind of interactive, transparent experience builds trust that traditional packaging cannot match.",[89,4166,4168],{"id":4167},"active-and-smart-packaging-combining-safety-and-communication","Active and smart packaging: combining safety and communication",[15,4170,4171,4172,4174,4175,4178,4179,4181],{},"The true potential lies in integrating ",[22,4173,4116],{}," into one unified system. When chemical control meets digital communication, packaging becomes more than protection. It becomes proof. An ",[22,4176,4177],{},"antimicrobial packaging"," solution might kill bacteria, but through a ",[22,4180,3968],{}," interface, it can also show the consumer how this process works safely and naturally.",[15,4183,4184,4185,4187,4188,4190,4191,4194,4195,4197,4198,4200,4201,4203],{},"In a ",[22,4186,4154],{}," that values both innovation and integrity, these dual systems ensure that products are not only safe but also informative. A yogurt container, for instance, could display ",[22,4189,3962],{}," on its internal temperature, provide ",[22,4192,4193],{},"visual information"," about freshness, and explain how the ",[22,4196,4016],{}," inside extend its ",[22,4199,3935],{},". Each scan becomes an educational, interactive experience, what Digital Link defines as ",[50,4202,27],{"href":60}," in action.",[89,4205,4207],{"id":4206},"why-food-quality-and-safety-depend-on-smart-communication","Why food quality and safety depend on smart communication",[15,4209,4210,4211,4214,4215,4218,4219,4221,4222,4224,4225,4227],{},"Maintaining ",[22,4212,4213],{},"food quality"," depends on precision, transparency, and data. Every degree of ",[22,4216,4217],{},"temperature",", every fluctuation in ",[22,4220,4129],{},", and every microgram of oxygen can affect the taste, texture, and nutritional value of ",[22,4223,4001],{},". Traditional packaging once left these factors invisible to the consumer, but the new generation of smart and ",[22,4226,27],{}," makes them visible and understandable.",[15,4229,4230,4231,4233,4234,4236,4237,4240,4241,55,4243,386],{},"Through Digital Link’s system, each product tells its own story. It communicates ",[22,4232,4161],{},", journey history, and compliance documentation. Retailers can act quickly if ",[22,4235,4126],{}," are detected, and ",[22,4238,4239],{},"customers"," can make informed choices with full confidence in ",[22,4242,3931],{},[22,4244,4146],{},[89,4246,4248],{"id":4247},"food-packaging-and-the-evolution-of-consumer-expectations","Food packaging and the evolution of consumer expectations",[15,4250,4251,4252,4255,4256,4258,4259,1075,4262,55,4264,4266],{},"The role of ",[22,4253,4254],{},"food packaging"," has expanded from simply protecting goods to connecting people. In modern retail and ",[22,4257,3972],{},", a product’s ability to communicate determines how customers perceive it. Static labels are being replaced by ",[22,4260,4261],{},"interactive experiences",[22,4263,407],{},[22,4265,3968],{}," systems.",[15,4268,4027,4269,4271,4272,4274,4275,4277],{},[50,4270,273],{"href":272},", packaging becomes an intelligent layer of the brand’s voice. A scan can trigger video storytelling, display allergen warnings, or link to customer feedback forms. For ",[22,4273,2084],{},", this makes each product encounter more personal. For ",[22,4276,4074],{},", it generates invaluable insights into behavior, engagement, and satisfaction. The result is packaging that is not just a marketing asset but an operational and analytical tool.",[89,4279,4281],{"id":4280},"how-edible-films-and-carbon-dioxide-regulation-support-sustainability","How edible films and carbon dioxide regulation support sustainability",[15,4283,1863,4284,4286,4287,4290,4291,4293,4294,4296,4297,4299,4300,4303,4304,386],{},[22,4285,3927],{}," evolve, ",[22,4288,4289],{},"edible films"," are emerging as a sustainable solution to complement ",[22,4292,3939],{},". These biodegradable coatings protect ",[22,4295,4012],{}," from oxygen and moisture, extending freshness without adding plastic waste. In parallel, ",[22,4298,3997],{}," regulators manage gas balance inside packages, preventing bacterial growth and slowing ",[22,4301,4302],{},"fish spoilage"," or discoloration in ",[22,4305,4024],{},[15,4307,4308,4309,4312,4313,4315,4316,55,4318,4320,4321,4323],{},"These ",[22,4310,4311],{},"food packaging technologies"," combine chemistry with sustainability. By pairing them with Digital Link’s digital traceability, ",[22,4314,4074],{}," can demonstrate eco-friendly innovation while ensuring maximum ",[22,4317,3931],{},[22,4319,3993],{},". The transparency provided by ",[50,4322,27],{"href":60}," allows customers to understand these innovations rather than simply trust them.",[89,4325,4327],{"id":4326},"reducing-food-waste-through-connected-and-intelligent-solutions","Reducing food waste through connected and intelligent solutions",[15,4329,4330,4333,4334,4337,4338,4341,4342,1014,4344,1018,4346,4348],{},[22,4331,4332],{},"Food waste"," remains one of the biggest challenges for the global ",[22,4335,4336],{},"food sector",". Up to one-third of food produced is lost due to spoilage or mismanagement across the ",[22,4339,4340],{},"supply chain",". ",[22,4343,3982],{},[22,4345,3943],{},[22,4347,3968],{}," systems work together to solve this problem.",[15,4350,4351,4352,4354,4355,4358,4359,4361,4362,4341,4364,4367,4368,4370],{},"By integrating freshness sensors, ",[22,4353,4059],{}," tracking, and Digital Link’s ",[22,4356,4357],{},"QR code"," communication, brands can monitor conditions from factory to shelf and inform ",[22,4360,4239],{}," about the best ways to preserve their ",[22,4363,4033],{},[22,4365,4366],{},"Real time information"," helps distributors detect ",[22,4369,4126],{}," or shipment delays that could compromise quality, while consumers receive accurate instructions to minimize waste at home.",[15,4372,4027,4373,1014,4375,4377],{},[22,4374,27],{},[50,4376,273],{"href":272}," adds the missing layer of education and awareness. It helps users understand how to store products correctly, when it is still safe to consume them, and how to recycle the package responsibly.",[73,4379,4380],{},[76,4381,4382,4384],{},[79,4383],{},[82,4385],{"alt":4386,"height":85,"src":4387,"width":87},"Store employee using intelligent and connected packaging to reduce food waste.","\u002Fimages\u002F2025\u002F11\u002FStore-employee-using-intelligent-and-connected-packaging-to-reduce-food-waste.png",[89,4389,4391],{"id":4390},"how-food-product-data-empowers-consumers-and-brands","How food product data empowers consumers and brands",[15,4393,4394,4395,4397,4398,4400,4401,4404,4405,4407,4408,386],{},"Each ",[22,4396,4133],{}," today generates data about ingredients, ",[22,4399,4095],{},", distribution, and ",[22,4402,4403],{},"safety",". Without proper systems, this data remains underused. Digital Link’s ",[50,4406,27],{"href":60}," converts it into a transparent interface that benefits everyone in the ",[22,4409,4154],{},[15,4411,4412,4413,4415,4416,4418,4419,4422,4423,4425,4426,1014,4429,1754,4431,4433],{},"With one scan, ",[22,4414,2084],{}," can view ingredient origins, ",[22,4417,3993],{}," metrics, and sustainability certifications. Retailers access analytics to optimize ",[22,4420,4421],{},"packaging systems"," and reduce recalls. Manufacturers monitor the performance of ",[22,4424,3927],{}," like ",[22,4427,4428],{},"modified atmosphere packaging",[22,4430,4177],{},[22,4432,4289],{}," across different regions. The result is an interconnected ecosystem where every actor benefits from better visibility, accuracy, and engagement.",[89,4435,4437],{"id":4436},"e-commerce-and-the-digital-future-of-packaging","E-Commerce and the digital future of packaging",[15,4439,4440,4441,4444,4445,4447,4448,4450,4451,4453,4454,55,4456,386],{},"The rise of ",[22,4442,4443],{},"eCommerce"," has made ",[22,4446,3968],{}," essential. Unlike physical retail, online shopping lacks direct sensory interaction. ",[22,4449,3947],{}," bridges that gap by giving consumers digital assurance. Before purchasing, they can scan a product’s ",[22,4452,4357],{}," on the webpage, verify its authenticity, and explore interactive content that proves ",[22,4455,3931],{},[22,4457,4146],{},[15,4459,4460,4461,4463,4464,4468,4469,4471],{},"This transparency builds long-term trust between ",[22,4462,4074],{}," and their customers. It also enables better storytelling, turning every online listing into a living representation of the physical product. Through AI and analytics, ",[22,4465,4466],{},[50,4467,273],{"href":272}," provides ",[22,4470,3962],{}," on user engagement, allowing companies to refine communication and strengthen their sustainability commitments.",[73,4473,4474],{},[76,4475,4476,4478],{},[79,4477],{},[82,4479],{"alt":4480,"height":85,"src":4481,"width":87},"Analyst using data from smart packaging to improve food product transparency.","\u002Fimages\u002F2025\u002F11\u002FAnalyst-using-data-from-smart-packaging-to-improve-food-product-transparency.png",[89,4483,4485],{"id":4484},"the-future-of-smart-and-conversational-packaging","The future of smart and conversational packaging",[15,4487,4488,4489,4491,4492,4495,4496,55,4499,4502,4503,4505],{},"The future of the ",[22,4490,4154],{}," lies in collaboration between chemistry, data, and communication. ",[22,4493,4494],{},"Active packaging technologies"," will continue to advance, but their impact will be amplified through ",[22,4497,4498],{},"connected",[22,4500,4501],{},"conversational"," systems that share insights openly with ",[22,4504,2084],{},". Digital Link’s pioneering work ensures that every product can sense, speak, and connect.",[15,4507,1863,4508,4510,4511,4514,4515,55,4518,4520,4521,4523,4524,4526,4527,4529,4530,4533,4534,4536],{},[22,4509,3927],{}," evolve, the ",[22,4512,4513],{},"differences"," between ",[22,4516,4517],{},"smart",[50,4519,27],{"href":60}," will blur. A single package will soon be able to regulate gases, detect ",[22,4522,4129],{},", provide ",[22,4525,3962],{},", and answer questions about sourcing or allergens. The combination of ",[22,4528,4116],{}," with conversational intelligence marks the arrival of truly ",[22,4531,4532],{},"next generation"," ",[22,4535,4254],{},": a system where technology serves both safety and communication seamlessly.",[15,4538,1903,4539,4541,4542,4544,4545,4549],{},[22,4540,4074],{},", this means packaging becomes the most powerful communication tool in their marketing mix. For ",[22,4543,2084],{},", it means clarity, confidence, and connection. With ",[22,4546,4547],{},[50,4548,273],{"href":272}," leading the transformation, the future of packaging is not only smart but truly conversational, where every product speaks with transparency, precision, and purpose.",{"title":566,"searchDepth":567,"depth":567,"links":4551},[4552,4553,4554,4555,4556,4557,4558,4559,4560,4561,4562,4563],{"id":3916,"depth":570,"text":3917},{"id":3976,"depth":570,"text":3977},{"id":4044,"depth":570,"text":4045},{"id":4109,"depth":570,"text":4110},{"id":4167,"depth":570,"text":4168},{"id":4206,"depth":570,"text":4207},{"id":4247,"depth":570,"text":4248},{"id":4280,"depth":570,"text":4281},{"id":4326,"depth":570,"text":4327},{"id":4390,"depth":570,"text":4391},{"id":4436,"depth":570,"text":4437},{"id":4484,"depth":570,"text":4485},"Conversational packaging vs smart packaging: How Digital Link pioneers connected, intelligent, and active packaging for food safety and quality.","Conversational packaging vs smart packaging: How Digital Link leads the next generation of food innovation",{},"\u002Fimages\u002F2025\u002F11\u002FConversational-packaging-vs-smart-packaging.png","\u002Fnews\u002Fconversational-packaging-vs-smart-packaging","2025-11-12T16:57:47+01:00",{"title":3894,"description":4564},"\u002Fnews\u002Fconversational-packaging-vs-smart-packaging\u002F","news\u002Fconversational-packaging-vs-smart-packaging","2025-11-12T16:57:51+01:00","7UX58gzV8KcSbgF3tR3hfTmFR4WkG2RVBAnXK6Ej_K4",{"id":4576,"title":4577,"author":7,"body":4578,"category":7,"description":4789,"extension":612,"heading":4790,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":4791,"navigation":614,"ogImage":4792,"path":4793,"publishedAt":4794,"sections":7,"seo":4795,"sourcePath":4796,"stem":4797,"updatedAt":4798,"videos":7,"__hash__":4799},"pages\u002Fnews\u002Fdigital-connected.md","Digital connected packaging for smarter brands",{"type":9,"value":4579,"toc":4775},[4580],[12,4581,4582,4589,4593,4599,4609,4613,4619,4623,4626,4640,4643,4653,4657,4663,4667,4676,4686,4690,4696,4700,4703,4717,4720,4724,4730,4734,4740,4750,4754,4760,4764,4770,4772],{},[15,4583,4584,4585,4588],{},"The idea of being ",[43,4586,4587],{},"digital connected"," is transforming how brands communicate, operate, and deliver value. In packaging, this means that every label, bottle, or box can now interact with the internet, giving users access to data, support, and services in real time. It’s not just a design evolution but a technological shift that connects companies, products, and consumers like never before.",[89,4590,4592],{"id":4591},"what-does-digital-connected-mean-for-packaging","What does “digital connected” mean for packaging?",[15,4594,4595,4596,4598],{},"When we talk about digital connected packaging, we refer to products that link the physical world to digital experiences. Using technologies like QR codes, NFC tags, and cloud-based data systems, companies can create interactive touchpoints that give customers instant access to product details, brand content, or after-sales support.",[399,4597],{},"This new connection enables better understanding of consumer behavior and creates significant benefits across the entire supply chain, from production to sales.",[73,4600,4601],{},[76,4602,4603,4605],{},[79,4604],{},[82,4606],{"alt":4607,"height":85,"src":4608,"width":87},"Smartphone scanning product box with digital connected QR code","\u002Fimages\u002F2025\u002F10\u002FSmartphone-scanning-product-box-with-digital-connected-QR-code.png",[89,4610,4612],{"id":4611},"how-does-internet-access-enable-smarter-packaging","How does internet access enable smarter packaging?",[15,4614,4615,4616,4618],{},"Internet access is now embedded in packaging design. Through connected devices like smartphones or tablets, consumers can access product information, verify authenticity, or even contact a brand directly.",[399,4617],{},"For businesses, this connectivity opens doors to new data streams. Each scan or visit creates insights about user preferences, locations, and trends, helping brands adapt and respond in real time. It’s a two-way communication model that turns packaging into a digital interface.",[89,4620,4622],{"id":4621},"the-significant-benefits-of-being-connected","The significant benefits of being connected",[15,4624,4625],{},"The benefits of digital connected packaging go far beyond marketing. It allows companies to:",[353,4627,4628,4631,4634,4637],{},[356,4629,4630],{},"Deliver real-time data and product support directly to the consumer",[356,4632,4633],{},"Improve transparency and trust by showing ingredients, origins, or certifications",[356,4635,4636],{},"Enable faster problem-solving through integrated digital tools",[356,4638,4639],{},"Support sustainability by reducing printed materials and waste",[15,4641,4642],{},"When implemented effectively, this technology can enhance customer experience, streamline operations, and even reduce costs.",[73,4644,4645],{},[76,4646,4647,4649],{},[79,4648],{},[82,4650],{"alt":4651,"height":85,"src":4652,"width":87},"Shopper scanning product in store using internet access from packaging","\u002Fimages\u002F2025\u002F10\u002FShopper-scanning-product-in-store-using-internet-access-from-packaging.png",[89,4654,4656],{"id":4655},"access-to-data-the-new-resource-for-growth","Access to data: The new resource for growth",[15,4658,4659,4660,4662],{},"Access to accurate, structured data is becoming one of the most valuable resources for any organization. Through connected packaging, brands collect first-party data that helps them understand what people scan, when, and where.",[399,4661],{},"These insights can be used to optimize sales strategies, improve product quality, and measure campaign performance. In a world where privacy and compliance matter, having direct contact with users (without relying on third-party cookies) is a powerful advantage.",[89,4664,4666],{"id":4665},"how-do-companies-support-this-digital-transformation","How do companies support this digital transformation?",[15,4668,4669,4670,4672,4673,4675],{},"Implementing a digital connected model requires more than just adding a QR code to a label. Companies need a clear strategy, supported by cloud infrastructure, analytics tools, and reliable partners.",[399,4671],{},"Platforms like ",[50,4674,273],{"href":272}," help organizations develop and deliver scalable solutions that integrate easily with existing systems. This support allows brands to enable new digital services without disrupting their operations.",[73,4677,4678],{},[76,4679,4680,4682],{},[79,4681],{},[82,4683],{"alt":4684,"height":85,"src":4685,"width":87},"Brand team analyzing connected packaging benefits and performance data","\u002Fimages\u002F2025\u002F10\u002FBrand-team-analyzing-connected-packaging-benefits-and-performance-data.png",[89,4687,4689],{"id":4688},"how-data-and-technology-drive-connected-packaging-innovation","How data and technology drive connected packaging innovation",[15,4691,4692,4693,4695],{},"Technology is the engine behind this transformation. Smart packaging solutions use cloud platforms to manage and deliver information in real time. This enables companies to provide product updates, promotions, or safety alerts instantly.",[399,4694],{},"For example, health brands can use connected labels to deliver dosage instructions or alerts directly to patients’ devices, improving safety and engagement.",[89,4697,4699],{"id":4698},"challenges-of-implementing-digital-connected-packaging","Challenges of implementing digital connected packaging",[15,4701,4702],{},"Despite its potential, the transition to digital connected systems comes with challenges. Companies must address issues like:",[353,4704,4705,4708,4711,4714],{},[356,4706,4707],{},"Data management and privacy compliance",[356,4709,4710],{},"Cost of implementation and workforce training",[356,4712,4713],{},"Integration with existing production models",[356,4715,4716],{},"Ensuring stable internet access across markets",[15,4718,4719],{},"However, these challenges can be overcome through collaboration, funding support, and the right technology partners.",[89,4721,4723],{"id":4722},"how-does-being-connected-impact-company-operations","How does being connected impact company operations?",[15,4725,4726,4727,4729],{},"Connected packaging influences every part of an organization, from product design to sales and customer care. It helps employees react faster, adapt to market changes, and ensure that every touchpoint delivers consistent value.",[399,4728],{},"By implementing real-time data feedback loops, companies can reduce costs, improve product quality, and increase revenue. The result is a more agile, informed, and customer-centric workforce.",[89,4731,4733],{"id":4732},"why-the-world-is-embracing-digitally-connected-packaging","Why the world is embracing digitally connected packaging",[15,4735,4736,4737,4739],{},"Across industries, the trend is clear: the world is moving toward digital connected experiences. From food and cosmetics to health and finance, companies are using connected packaging to create value, improve transparency, and strengthen brand trust.",[399,4738],{},"This shift is not just about technology. It’s about building relationships that extend beyond the shelf.",[73,4741,4742],{},[76,4743,4744,4746],{},[79,4745],{},[82,4747],{"alt":4748,"height":85,"src":4749,"width":87},"Variety of connected packaging designs across industries","\u002Fimages\u002F2025\u002F10\u002FVariety-of-connected-packaging-designs-across-industries.png",[89,4751,4753],{"id":4752},"how-to-create-a-digital-connected-future-for-your-brand","How to create a digital connected future for your brand",[15,4755,4756,4757,4759],{},"To stay relevant, organizations must embrace this evolution. Start by enabling digital access on your packaging, using secure cloud-based tools to manage data and insights.",[399,4758],{},"Then, expand your strategy: connect each product to your website, partner network, and marketing systems. Whether your company operates in health, retail, or manufacturing, digital connected packaging can deliver new opportunities for engagement and growth.",[89,4761,4763],{"id":4762},"whats-next-for-digital-connected-packaging","What’s next for digital connected packaging?",[15,4765,4766,4767,4769],{},"As AI and IoT become more integrated into packaging design, the concept of digital connected will evolve further. Future packaging will not only provide data but also learn from it, adapting experiences in real time, predicting user needs, and connecting with other devices seamlessly.",[399,4768],{},"This transformation will make packaging more than a container: it will become a living, responsive part of the brand ecosystem.",[89,4771,541],{"id":540},[15,4773,4774],{},"Digital connected packaging represents the future of communication between brands and consumers. By bridging the physical and digital worlds, it enables access to data, supports smarter operations, and delivers measurable benefits across the value chain. For companies ready to adapt, the opportunity is clear: create packaging that doesn’t just hold a product but tells its story: online, in real time, and everywhere.",{"title":566,"searchDepth":567,"depth":567,"links":4776},[4777,4778,4779,4780,4781,4782,4783,4784,4785,4786,4787,4788],{"id":4591,"depth":570,"text":4592},{"id":4611,"depth":570,"text":4612},{"id":4621,"depth":570,"text":4622},{"id":4655,"depth":570,"text":4656},{"id":4665,"depth":570,"text":4666},{"id":4688,"depth":570,"text":4689},{"id":4698,"depth":570,"text":4699},{"id":4722,"depth":570,"text":4723},{"id":4732,"depth":570,"text":4733},{"id":4752,"depth":570,"text":4753},{"id":4762,"depth":570,"text":4763},{"id":540,"depth":570,"text":541},"Digital connected packaging links products to real-time data, internet access, and better customer experiences for brands worldwide.","Digital connected packaging: Bridging physical and digital worlds",{},"\u002Fimages\u002F2025\u002F10\u002FDigital-connected-packaging.png","\u002Fnews\u002Fdigital-connected","2025-10-22T17:17:10+02:00",{"title":4577,"description":4789},"\u002Fnews\u002Fdigital-connected\u002F","news\u002Fdigital-connected","2025-10-22T17:17:11+02:00","4CUFmBHZxV-ge_fAxwgEu9QZGoypXuFpdOSDd8MwnJc",{"id":4801,"title":4802,"author":7,"body":4803,"category":7,"description":5144,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":5145,"navigation":614,"ogImage":5146,"path":5147,"publishedAt":5148,"sections":7,"seo":5149,"sourcePath":5150,"stem":5151,"updatedAt":5152,"videos":7,"__hash__":5153},"pages\u002Fnews\u002Fdigital-link-at-inpaa-baby-safety-week.md","Digital Link at INPAA baby safety week 2025",{"type":9,"value":4804,"toc":5134},[4805],[12,4806,4807,4811,4826,4833,4841,4845,4856,4861,4868,4874,4883,4887,4890,4893,4913,4925,4934,4938,4941,4946,4949,4960,4963,4966,5008,5011,5015,5020,5046,5049,5058,5062,5065,5068,5079,5085,5089,5101,5104,5114,5118,5128],{},[89,4808,4810],{"id":4809},"a-safer-world-for-families","A safer world for families",[15,4812,1036,4813,4815,4816,4819,4820,4825],{},[50,4814,273],{"href":272},", we believe that technology should empower consumers with access to clear, transparent, and verifiable product information. In the baby product industry, where safety is a top priority, this mission is more critical than ever. That is why we were honored to participate in ",[22,4817,4818],{},"INPAA Baby Safety Week 2025",", hosted at ",[50,4821,4824],{"href":4822,"rel":4823,"target":2104},"https:\u002F\u002Fwww.gs1au.org\u002F",[2102,2103],"GS1 Australia","’s offices in Melbourne.",[15,4827,4828,4829,4832],{},"This event brought together industry leaders, regulators, and innovators to discuss and showcase the latest advancements in product safety, compliance, and consumer trust. Digital Link played a key role in demonstrating how ",[22,4830,4831],{},"GS1 Digital Links and Next Gen Barcodes"," are transforming the way safety information is accessed and utilized by parents and caregivers worldwide.",[73,4834,4835],{},[76,4836,4837,4839],{},[79,4838],{},[82,4840],{"alt":2126,"height":85,"src":2225,"width":87},[89,4842,4844],{"id":4843},"a-commitment-to-safety","A commitment to safety",[15,4846,4847,4848,4855],{},"During the event, ",[22,4849,4850,4851],{},"our CEO, ",[50,4852,2623],{"href":4853,"rel":4854,"target":2104},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpaularivero\u002F",[2102,2103],", opened her presentation with a clear and powerful statement:",[2905,4857,4858],{},[15,4859,4860],{},"      “A better world is possible. A safer world is necessary.”",[15,4862,4863,4864,4867],{},"Her message underscored a fundamental truth: ",[22,4865,4866],{},"every decision matters when it comes to protecting children",". At Digital Link, we work to provide families with the information they need to make informed, confident choices about the products they use daily.",[15,4869,4870,4871,4873],{},"This commitment led us to participate in ",[22,4872,2454],{},", where technology providers, retailers, and manufacturers collaborated to enhance product safety. One of the key highlights was the demonstration of how GS1 Digital Links enable real-time access to safety data, improving transparency across the supply chain.",[73,4875,4876],{},[76,4877,4878,4880],{},[79,4879],{},[82,4881],{"alt":4844,"height":85,"src":4882,"width":87},"\u002Fimages\u002F2025\u002F03\u002FA-commitment-to-safety.png",[89,4884,4886],{"id":4885},"collaboration-for-a-safer-future","Collaboration for a safer future",[15,4888,4889],{},"One of the most exciting developments at the event was our partnership with Joie International and Nuna Baby. Together, we are launching a groundbreaking pilot project that is setting new standards for safety compliance and regulatory innovation.",[15,4891,4892],{},"This initiative is driven by a shared commitment to:",[353,4894,4895,4901,4907],{},[356,4896,4897,4900],{},[22,4898,4899],{},"Global safety standards",": Ensuring that all products meet the highest levels of safety certification.",[356,4902,4903,4906],{},[22,4904,4905],{},"Consumer trust",": Providing parents with access to instant, verifiable product information.",[356,4908,4909,4912],{},[22,4910,4911],{},"Technological innovation",": Using digital tools to create a more transparent and connected safety ecosystem.",[15,4914,4915,4916,1014,4918,1018,4921,4924],{},"By working together, ",[22,4917,273],{},[22,4919,4920],{},"Joie International",[22,4922,4923],{},"Nuna Baby"," are leading the way towards a future where product safety is seamlessly integrated into everyday consumer interactions.",[73,4926,4927],{},[76,4928,4929,4931],{},[79,4930],{},[82,4932],{"alt":4886,"height":85,"src":4933,"width":87},"\u002Fimages\u002F2025\u002F03\u002FCollaboration-for-a-safer-future.png",[89,4935,4937],{"id":4936},"introducing-the-safety-manual-of-the-future","Introducing the safety manual of the future",[15,4939,4940],{},"One of the highlights of this collaboration is the introduction of a revolutionary way to deliver safety information to consumers.",[2905,4942,4943],{},[15,4944,4945],{},"“Every great product comes with an instruction manual. But what if that manual wasn’t just a booklet inside the box? What if it lived inside the product itself, ready to provide instant, up-to-date safety guidance in any language, anytime, anywhere?”",[15,4947,4948],{},"That’s exactly what Joie and Digital Link are launching: a pilot project that turns every product into its own source of truth. This initiative goes beyond adding a QR code. It’s about fundamentally changing how safety information is accessed and utilized:",[15,4950,4951],{},[22,4952,4953,4954,4956,4957,4959],{},"✅ One scan, all safety instructions, no searching.",[399,4955],{},"✅ Multilingual access for global consumers.",[399,4958],{},"✅ GS1 Verified data, ensuring trust and compliance.",[15,4961,4962],{},"This new approach eliminates outdated paper manuals and replaces them with a fully digital, always-accessible safety system, allowing real-time updates and instant access to critical product information.",[15,4964,4965],{},"The first Joie products to implement this standard include:",[353,4967,4968,4982,4995],{},[356,4969,4970,4973],{},[22,4971,4972],{},"Joie Centra →",[50,4974,4977,4979],{"href":4975,"rel":4976},"https:\u002F\u002Fdlink.is\u002F01\u002F05056080616445",[2103],[22,4978,4533],{},[22,4980,4981],{},"Experience it here",[356,4983,4984,4987],{},[22,4985,4986],{},"Joie Roomi →",[50,4988,4991,4993],{"href":4989,"rel":4990},"https:\u002F\u002Fdlink.is\u002F01\u002F05056080614809",[2103],[22,4992,4533],{},[22,4994,4981],{},[356,4996,4997,5000],{},[22,4998,4999],{},"Joie Chrome →",[50,5001,5004,5006],{"href":5002,"rel":5003},"https:\u002F\u002Fdlink.is\u002F01\u002F05056080613734",[2103],[22,5005,4533],{},[22,5007,4981],{},[15,5009,5010],{},"This marks the first step toward full-scale integration across Joie’s product line, paving the way for the next generation of smart, connected safety solutions.",[89,5012,5014],{"id":5013},"recognizing-excellence-in-baby-product-safety","Recognizing excellence in baby product safety",[15,5016,5017,5019],{},[22,5018,2454],{}," also served as a platform to celebrate innovation and excellence in the industry. Several outstanding products were recognized for their contributions to safety and compliance, including:",[353,5021,5022,5030,5038],{},[356,5023,5024,5026,5027],{},[22,5025,2115],{},": Asset Spin Car Restraint ",[43,5028,5029],{},"(Winner: 2025 Innovation & Safety Award, Car Restraints)",[356,5031,5032,5034,5035],{},[22,5033,4923],{},": PAAL Portacot ",[43,5036,5037],{},"(Winner: 2025 Innovation & Safety Award, Sleep Products)",[356,5039,5040,5042,5043],{},[22,5041,2115],{},": Pact Pro Stroller ",[43,5044,5045],{},"(Finalist: Innovation & Safety Award, On-the-Go Products)",[15,5047,5048],{},"These awards highlight the dedication of brands that prioritize safety, research, and technological advancements in child protection.",[73,5050,5051],{},[76,5052,5053,5055],{},[79,5054],{},[82,5056],{"alt":5014,"height":85,"src":5057,"width":87},"\u002Fimages\u002F2025\u002F03\u002FRecognizing-excellence-in-baby-product-safety.png",[89,5059,5061],{"id":5060},"the-role-of-gs1-australia-and-digital-link-in-compliance-regulation","The Role of GS1 Australia and Digital Link in Compliance & Regulation",[15,5063,5064],{},"In addition to showcasing new technologies, the event provided valuable insights into Australia’s evolving regulatory landscape. With the recent introduction of mandatory baby product safety regulations in October 2024, companies are under increasing pressure to ensure compliance and consumer protection.",[15,5066,5067],{},"Our partnership with GS1 Australia reinforces the importance of standardized safety measures that benefit both businesses and consumers. By leveraging GS1 2D barcodes, companies can now:",[353,5069,5070,5073,5076],{},[356,5071,5072],{},"Improve traceability across the supply chain.",[356,5074,5075],{},"Provide real-time safety updates to consumers.",[356,5077,5078],{},"Enhance regulatory compliance without adding complexity to product labeling.",[15,5080,5081,5082,386],{},"As we look to the future, ",[22,5083,5084],{},"Digital Link remains committed to working alongside regulators and industry leaders to ensure that product safety measures are both effective and adaptable to technological advancements",[89,5086,5088],{"id":5087},"a-special-thanks-to-our-partners","A special thanks to our partners",[15,5090,5091,5092,1014,5094,1014,5096,1014,5098,5100],{},"We would like to extend our gratitude to ",[22,5093,2110],{},[22,5095,4824],{},[22,5097,4920],{},[22,5099,4923],{},", and all the incredible professionals who made this event a success. A special mention goes to Tim Wain (INPAA), Derek Wainohu, Carly Barsenbach, and Chau Duong (Nuna Baby) for their contributions to shaping the future of baby product safety.",[15,5102,5103],{},"The collaboration between technology providers, regulatory bodies, and manufacturers is more important than ever. Events like INPAA Baby Safety Week reinforce the power of collective action in driving meaningful change in product safety standards worldwide.",[73,5105,5106],{},[76,5107,5108,5110],{},[79,5109],{},[82,5111],{"alt":5112,"height":85,"src":5113,"width":87},"A Special Thanks to Our Partners","\u002Fimages\u002F2025\u002F03\u002FA-Special-Thanks-to-Our-Partners.png",[89,5115,5117],{"id":5116},"whats-next","What’s Next?",[15,5119,5120,5121,5124,5125,386],{},"For Digital Link, ",[22,5122,5123],{},"this is just the beginning",". As we continue to expand our reach, we remain focused on delivering cutting-edge safety solutions that put families first. ",[22,5126,5127],{},"Stay tuned for more updates on our ongoing projects and collaborations in the connected safety ecosystem",[15,5129,5130,5131,386],{},"To learn more about how GS1 Digital Links are transforming product safety, visit",[50,5132,5133],{"href":2644}," our article on baby product regulations in Australia",{"title":566,"searchDepth":567,"depth":567,"links":5135},[5136,5137,5138,5139,5140,5141,5142,5143],{"id":4809,"depth":570,"text":4810},{"id":4843,"depth":570,"text":4844},{"id":4885,"depth":570,"text":4886},{"id":4936,"depth":570,"text":4937},{"id":5013,"depth":570,"text":5014},{"id":5060,"depth":570,"text":5061},{"id":5087,"depth":570,"text":5088},{"id":5116,"depth":570,"text":5117},"Digital Link at INPAA Baby Safety Week 2025 is revolutionizing baby product safety with GS1 Digital Links and real-time access to safety data.",{},"\u002Fimages\u002F2025\u002F03\u002FDigital-Link-at-INPAA-Baby-Safety-Week-2025-1.png","\u002Fnews\u002Fdigital-link-at-inpaa-baby-safety-week","2025-03-06T14:53:11+01:00",{"title":4802,"description":5144},"\u002Fnews\u002Fdigital-link-at-inpaa-baby-safety-week\u002F","news\u002Fdigital-link-at-inpaa-baby-safety-week","2025-03-06T15:14:52+01:00","2JHkJ3Vc2H8ImA-zWLrSXg0cY5RHu6OgiLvpEcfx8R8",{"id":5155,"title":5156,"author":7,"body":5157,"category":7,"description":5417,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":5418,"navigation":614,"ogImage":5419,"path":5420,"publishedAt":5421,"sections":7,"seo":5422,"sourcePath":5423,"stem":5424,"updatedAt":5425,"videos":5426,"__hash__":5430},"pages\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025.md","Digital Link at Labelexpo Europe 2025: Packaging & AI",{"type":9,"value":5158,"toc":5407},[5159],[12,5160,5161,5180,5182,5186,5192,5200,5206,5210,5217,5220,5239,5246,5250,5259,5270,5276,5280,5286,5324,5331,5335,5341,5346,5352,5356,5362,5368,5372,5375,5378,5385,5389,5392,5395],{},[15,5162,5163,5164,5167,5168,5171,5172,5175,5176,5179],{},"On ",[22,5165,5166],{},"18 September 2025",", at ",[22,5169,5170],{},"The Pulse, Fira Gran Via in Barcelona",", Digital Link’s Co-founder & CEO ",[50,5173,2623],{"href":4853,"rel":5174},[2103]," took the stage to deliver one of the most anticipated sessions of the event. Her talk, titled ",[22,5177,5178],{},"Connecting brands & consumers",", showed how connected packaging is moving beyond compliance to become a direct, conversational bridge between people and products.",[73,5181],{},[89,5183,5185],{"id":5184},"an-industry-leader-setting-the-pace","An industry leader setting the pace",[15,5187,5188,5189,386],{},"Paula Rivero has long been recognized as one of the leading voices shaping the future of connected packaging. With years of experience driving innovation in the field, she has helped redefine packaging from a static container of information into a ",[22,5190,5191],{},"dynamic channel of communication",[15,5193,1036,5194,5199],{},[50,5195,5198],{"href":5196,"rel":5197,"target":2104},"https:\u002F\u002Fwww.labelexpo-europe.com\u002F",[2102,2103],"Labelexpo Europe 2025",", she continued this trajectory with a session that was both insightful and surprising. Attendees walked away with a clear sense of how packaging is being reimagined in a digital-first world.",[73,5201,5202],{},[82,5203],{"alt":5185,"height":85,"src":5204,"title":5205,"width":87},"\u002Fimages\u002F2025\u002F09\u002FAn-industry-leader-setting-the-pace-2.webp","Connecting brands & consumers through connected products. Digital Link at Labelexpo Europe 2025 1",[89,5207,5209],{"id":5208},"packaging-as-a-communication-tool","Packaging as a communication tool",[15,5211,5212,5213,5216],{},"Paula emphasized that in today’s economy, packaging is no longer limited to carrying nutrition facts or regulatory details. Instead, it has become a ",[22,5214,5215],{},"living, interactive platform"," capable of building trust, loyalty, and deeper consumer relationships.",[15,5218,5219],{},"Her presentation highlighted two driving forces behind this transformation:",[353,5221,5222,5230],{},[356,5223,4440,5224,5227,5228],{},[22,5225,5226],{},"next-generation QR codes",", which unify compliance, marketing, and traceability in one standard.",[399,5229],{},[356,5231,5232,5233,5236,5237],{},"The growing expectation from consumers for ",[22,5234,5235],{},"instant, accessible answers"," that integrate seamlessly into their daily routines.",[399,5238],{},[15,5240,5241,5242,5245],{},"By embracing these trends, brands can transform packaging into a ",[22,5243,5244],{},"gateway to connection",", not just compliance.",[89,5247,5249],{"id":5248},"the-reveal-products-that-respond-to-questions","The reveal: products that respond to questions",[15,5251,5252,5253,1014,5255,5258],{},"The highlight of Paula’s talk was the unveiling of ",[22,5254,45],{},[22,5256,5257],{},"Digital Link’s new AI-powered assistant for packaging",".This groundbreaking feature enables consumers to ask questions directly to a product after scanning its QR code, and get instant, accurate answers.",[15,5260,5261,5262,5265,5266,5269],{},"She illustrated this with live examples. In one case, a shopper scanned a clothing tag and asked: ",[43,5263,5264],{},"“How should I wash this fabric to keep it in good condition?”"," The product, powered by Cleo, immediately provided tailored care instructions. In another, a consumer scanned a food label and asked: ",[43,5267,5268],{},"“Does this dish contain ingredients unsuitable for children under three?”"," The product delivered an instant, reliable response.",[15,5271,5272,5273,386],{},"This feature marked a turning point. It showed how packaging could move from being a passive information carrier to becoming an ",[22,5274,5275],{},"active conversational channel",[89,5277,5279],{"id":5278},"what-this-means-for-brands","What this means for brands",[15,5281,5282,5283,5285],{},"The implications for businesses were clear. By embedding ",[22,5284,45],{}," into packaging, brands can:",[353,5287,5288,5297,5306,5315],{},[356,5289,5290,5291,5294,5295],{},"Build ",[22,5292,5293],{},"consumer trust"," by offering accurate, real-time answers at the point of need.",[399,5296],{},[356,5298,5299,5300,5303,5304],{},"Strengthen ",[22,5301,5302],{},"loyalty"," through personalized, useful interactions.",[399,5305],{},[356,5307,5308,5309,5312,5313],{},"Lower ",[22,5310,5311],{},"support costs"," by automating frequent queries without compromising quality.",[399,5314],{},[356,5316,5317,5318,5321,5322],{},"Gain ",[22,5319,5320],{},"insights"," into customer behavior by tracking the questions people ask most often.",[399,5323],{},[15,5325,5326,5327,5330],{},"In Paula’s words, packaging has become an ",[22,5328,5329],{},"ambassador",", not just a label, but a voice that represents the brand.",[89,5332,5334],{"id":5333},"from-regulation-to-innovation","From regulation to innovation",[15,5336,5337,5338,386],{},"While many companies initially viewed GS1 Digital Link as a compliance requirement, Paula reframed it as a powerful opportunity. She demonstrated how the same QR code that ensures regulatory alignment can also host ",[22,5339,5340],{},"product passports, marketing campaigns, personalized engagement, and now AI-driven conversations through Cleo",[15,5342,5343,5344,386],{},"By looking beyond minimum compliance, brands can turn a global mandate into a ",[22,5345,1996],{},[73,5347,5348],{},[82,5349],{"alt":5334,"height":85,"src":5350,"title":5351,"width":87},"\u002Fimages\u002F2025\u002F09\u002FFrom-regulation-to-innovation-2.webp","Connecting brands & consumers through connected products. Digital Link at Labelexpo Europe 2025 2",[89,5353,5355],{"id":5354},"a-session-that-stood-out","A session that stood out",[15,5357,5358,5359,5361],{},"The session ",[22,5360,5178],{}," was not simply another product update. It offered a compelling vision of the future of connected products. Paula’s combination of industry expertise, bold storytelling, and live demonstrations made it one of the standout moments of Labelexpo Europe 2025.",[15,5363,5364,5365,5367],{},"The audience saw firsthand how a QR code, combined with ",[22,5366,45],{},", could become a two-way communication channel, capable of transforming everyday interactions with products.",[89,5369,5371],{"id":5370},"the-future-of-connected-packaging","The future of connected packaging",[15,5373,5374],{},"As more aspects of life move online, consumers are demanding transparency and responsiveness. They want packaging to provide more than static information. They want it to guide, explain, and even solve problems.",[15,5376,5377],{},"Paula’s announcement showed how this vision is no longer theoretical. With Digital Link’s new AI feature, packaging can provide personalized guidance in real time. A question about food safety, fashion care, or appliance troubleshooting can be answered instantly, directly from the label.",[15,5379,5380,5381,5384],{},"For brands, this technology is more than convenience. It represents a way to create ",[22,5382,5383],{},"genuine relationships with consumers",", meeting them in the exact moment of curiosity and need.",[89,5386,5388],{"id":5387},"looking-ahead","Looking ahead",[15,5390,5391],{},"Labelexpo Europe 2025 made it clear: the future of packaging is interactive, intelligent, and consumer-focused. Digital Link’s unveiling of Cleo AI-powered product conversations demonstrated how far the industry has come, and how much further it can go.",[15,5393,5394],{},"For those who attended Paula Rivero’s session, the message was unmistakable. Connected packaging is no longer an emerging idea; it is a transformative reality that will define how brands and consumers interact in the years ahead.",[15,5396,5397,5400,5402,5406],{},[22,5398,5399],{},"Ready to explore how connected packaging can elevate your brand?",[399,5401],{},[50,5403,5405],{"href":5404},"mailto:Stefanie.idrobo@digital-link.com","Contact us"," to learn more.",{"title":566,"searchDepth":567,"depth":567,"links":5408},[5409,5410,5411,5412,5413,5414,5415,5416],{"id":5184,"depth":570,"text":5185},{"id":5208,"depth":570,"text":5209},{"id":5248,"depth":570,"text":5249},{"id":5278,"depth":570,"text":5279},{"id":5333,"depth":570,"text":5334},{"id":5354,"depth":570,"text":5355},{"id":5370,"depth":570,"text":5371},{"id":5387,"depth":570,"text":5388},"Digital Link at Labelexpo Europe 2025 shows how AI-powered smart packaging connects brands and consumers.",{},"\u002Fimages\u002F2025\u002F09\u002FDigital-Link-at-Labelexpo-Europe-2025-2.webp","\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025","2025-09-18T16:09:34+02:00",{"title":5156,"description":5417},"\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025\u002F","news\u002Fdigital-link-at-labelexpo-europe-2025","2025-09-25T11:08:31+02:00",[5427],{"id":5428,"title":5429},"bZsizbpR4UI","Future of Packaging @ Labelexpo 25: P. Rivero unveils CLEO","TjvUJ86qqddsnlF5oqREjLPYSxDCNRSuSbNJydVR7bU",{"id":5432,"title":5433,"author":7,"body":5434,"category":7,"description":5978,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":5979,"navigation":614,"ogImage":5980,"path":5981,"publishedAt":5982,"sections":7,"seo":5983,"sourcePath":5984,"stem":5985,"updatedAt":5986,"videos":7,"__hash__":5987},"pages\u002Fnews\u002Fdigital-link-what-makes-it-different.md","Digital Link: what makes it different from QR codes",{"type":9,"value":5435,"toc":5955},[5436],[12,5437,5438,5442,5456,5498,5524,5528,5541,5548,5559,5568,5572,5593,5611,5617,5621,5638,5655,5668,5672,5682,5686,5693,5702,5706,5719,5736,5742,5751,5755,5761,5765,5781,5785,5795,5799,5805,5814,5818,5824,5828,5834,5843,5847,5854,5863,5867,5870,5874,5880,5884,5894,5903,5907,5916,5920,5933,5937,5943,5945],{},[89,5439,5441],{"id":5440},"what-makes-digital-link-different-from-traditional-qr-codes","What makes Digital Link different from traditional QR codes?",[15,5443,5444,5445,5448,5449,1014,5452,5455],{},"In today’s digital age, the way brands connect physical products to digital content is evolving rapidly. The question many solution providers and brand owners are now asking is: ",[22,5446,5447],{},"Digital Link: what makes it different from other QR-based solutions?"," The answer lies in its power to unify ",[22,5450,5451],{},"supply chain efficiency",[22,5453,5454],{},"consumer engagement",", and regulatory compliance through a single, standards-based system.",[15,5457,5458,5459,5464,5465,5468,5469,5472,5473,5476,5477,5479,5480,5483,5484,5487,5488,2254,5491,3377,5494,5497],{},"Unlike traditional barcodes or standard QR codes, ",[22,5460,5461,5462],{},"GS1 ",[50,5463,273],{"href":272}," transforms the ",[22,5466,5467],{},"Global Trade Item Number (GTIN)"," into a scannable ",[22,5470,5471],{},"web address"," (also known as a ",[22,5474,5475],{},"uniform resource identifier",") that provides ",[22,5478,2334],{}," to relevant content. Whether customers scan the code with a ",[22,5481,5482],{},"mobile device"," at the ",[22,5485,5486],{},"point of sale",", or healthcare professionals need ",[22,5489,5490],{},"accurate product data",[22,5492,5493],{},"medical devices",[22,5495,5496],{},"digital link QR code"," delivers flexible, dynamic content using a machine-readable format.",[15,5499,5500,5501,5507,5508,5511,5512,5515,5516,5519,5520,5523],{},"From ",[22,5502,5503],{},[50,5504,5506],{"href":5505},"\u002Fproduct\u002Fdynamic-product-data\u002F","digital product passports"," to improved ",[22,5509,5510],{},"supply chain traceability",", Digital Link is not just another data carrier; it’s a foundation for future-proofing physical products with ",[22,5513,5514],{},"digital information"," that updates as needed, without changing the printed code. This ensures the ",[22,5517,5518],{},"same code"," offers ",[22,5521,5522],{},"multiple resources"," depending on user context, geography, or use case.",[89,5525,5527],{"id":5526},"how-does-digital-link-enhance-supply-chain-efficiency","How does Digital Link enhance supply chain efficiency?",[15,5529,5530,5532,5533,5536,5537,5540],{},[22,5531,273],{}," enables brands to drastically ",[22,5534,5535],{},"improve supply chain efficiency"," by offering real-time, web-based access to detailed product data. Unlike traditional barcodes or other data carriers, Digital Link allows for seamless integration into ",[22,5538,5539],{},"existing systems",", offering traceability across every stage of the product journey.",[15,5542,5543,5544,5547],{},"By embedding a ",[22,5545,5546],{},"Digital Link QR code"," onto product packaging, companies can instantly retrieve information such as batch numbers, expiration dates, product origin, and location in the supply chain. This reduces human error, eliminates bottlenecks, and boosts visibility across supply chain operations.",[15,5549,5550,5551,5554,5555,5558],{},"Moreover, the ability to connect physical products to ",[22,5552,5553],{},"digital content"," ensures faster response during disruptions, supports smarter ",[22,5556,5557],{},"inventory management",", and drives automation through accurate, standardized data, all essential components of a future-ready supply chain.",[73,5560,5561],{},[76,5562,5563,5565],{},[79,5564],{},[82,5566],{"alt":5527,"height":85,"src":5567,"width":87},"\u002Fimages\u002F2025\u002F04\u002FHow-does-Digital-Link-enhance-supply-chain-efficiency_.png",[89,5569,5571],{"id":5570},"what-role-does-gs1-digital-link-play-in-modern-logistics","What role does GS1 Digital Link play in modern logistics?",[15,5573,1260,5574,5577,5578,5580,5581,5584,5585,5587,5588,5590,5591,386],{},[22,5575,5576],{},"GS1 Digital Link"," standard reimagines the role of the ",[22,5579,5467],{}," by embedding it into a ",[22,5582,5583],{},"Uniform Resource Identifier (URI)",", a scannable ",[22,5586,5471],{}," that provides immediate access to dynamic product information. This innovation transforms how companies handle ",[22,5589,5510],{},", inventory tracking, and ",[22,5592,5454],{},[15,5594,5595,5596,5599,5600,5603,5604,5606,5607,5610],{},"By using a ",[22,5597,5598],{},"machine-readable format",", GS1 Digital Link acts as a bridge between the physical and digital worlds, offering access to everything from ",[22,5601,5602],{},"product packaging"," details to warranty registration pages and user manuals. It standardizes how businesses deliver ",[22,5605,5490],{},", replacing static ",[22,5608,5609],{},"linear barcodes"," with a smarter, more scalable alternative.",[15,5612,5613,5614,5616],{},"In logistics, this means products are not just moved; they’re tracked with precision and enriched with ",[22,5615,5514],{}," that updates over time, enhancing visibility, reducing risk, and optimizing workflows across the global supply chain.",[89,5618,5620],{"id":5619},"why-is-real-time-access-to-product-data-important","Why is real-time access to product data important?",[15,5622,5623,5624,5626,5627,5629,5630,5633,5634,5637],{},"In today’s fast-paced and regulated markets, ",[22,5625,2334],{}," to product data is not just useful; it’s mission-critical. ",[22,5628,273],{}," ensures that ",[22,5631,5632],{},"customers scanning"," a QR code receive the latest information, whether it’s safety documentation, ",[22,5635,5636],{},"recall alerts",", regulatory updates, or localized content.",[15,5639,5640,5641,1014,5644,5647,5648,5650,5651,5654],{},"This is especially vital for ",[22,5642,5643],{},"consumer electronics",[22,5645,5646],{},"healthcare professionals",", and industries managing ",[22,5649,5493],{},", where outdated data could mean compliance violations or serious safety issues. Real-time access to ",[22,5652,5653],{},"accurate data"," also empowers businesses to respond instantly to supply chain changes, reducing delays and improving service levels.",[15,5656,5657,5658,1014,5661,5663,5664,5667],{},"By linking products to dynamic, updatable ",[22,5659,5660],{},"web pages",[22,5662,273],{}," not only supports legal compliance but also enhances the overall ",[22,5665,5666],{},"consumer experience",", giving buyers confidence that they are receiving the most current and relevant information available.",[89,5669,5671],{"id":5670},"how-does-digital-link-support-product-packaging-innovation","How does Digital Link support product packaging innovation?",[15,5673,5674,5675,5678,5679,5681],{},"Gone are the days of static labels. With ",[22,5676,5677],{},"Digital Link QR codes",", brand owners can embed multiple layers of dynamic content, including videos, instructions, and sustainability info, all within the ",[22,5680,5518],{}," printed on the package.",[89,5683,5685],{"id":5684},"what-benefits-does-digital-link-bring-to-consumer-engagement","What benefits does Digital Link bring to consumer engagement?",[15,5687,5688,5689,5692],{},"Consumers scanning Digital Link-enabled QR codes gain ",[22,5690,5691],{},"instant access"," to personalized digital experiences, including how-to guides, product origins, and loyalty programs, strengthening brand loyalty and trust.",[73,5694,5695],{},[76,5696,5697,5699],{},[79,5698],{},[82,5700],{"alt":5685,"height":85,"src":5701,"width":87},"\u002Fimages\u002F2025\u002F04\u002FWhat-benefits-does-Digital-Link-bring-to-consumer-engagement_.png",[89,5703,5705],{"id":5704},"how-does-digital-link-improve-inventory-management","How does Digital Link improve inventory management?",[15,5707,5708,5709,5711,5712,5714,5715,5718],{},"One of the biggest differentiators of Digital Link is its ability to ",[22,5710,5535],{}," by transforming how brands manage and track physical products. With ",[22,5713,5677],{}," embedded on packaging, inventory systems gain access to real-time, contextual product data such as serial numbers, expiry dates, and lot codes, all linked to a ",[22,5716,5717],{},"landing page"," that updates dynamically.",[15,5720,1671,5721,5724,5725,5728,5729,5731,5732,5735],{},[22,5722,5723],{},"traditional barcodes"," that carry fixed information, Digital Link supports a ",[22,5726,5727],{},"dynamic QR code"," model, allowing updates without redesigning the label. This is a game-changer for ",[22,5730,5557],{},", where speed and precision are critical. When staff ",[22,5733,5734],{},"scan QR codes",", the system instantly updates inventory levels, reducing manual entry errors and minimizing discrepancies between physical and digital records.",[15,5737,5738,5739,5741],{},"It also enables tighter integration with ",[22,5740,5539],{},", including ERP, WMS, and POS platforms, without the need for custom infrastructure. The result? Lower costs, fewer errors, and significantly better visibility across global and local supply chain operations.",[73,5743,5744],{},[76,5745,5746,5748],{},[79,5747],{},[82,5749],{"alt":5705,"height":85,"src":5750,"width":87},"\u002Fimages\u002F2025\u002F04\u002FHow-does-Digital-Link-improve-inventory-management_.png",[89,5752,5754],{"id":5753},"what-makes-digital-link-future-proof","What makes Digital Link future-proof?",[15,5756,5757,5758,5760],{},"Digital Link isn’t just a QR code; it’s a gateway to ",[22,5759,5522],{},". Its URL-based structure supports updates and integrations with future systems without changing the physical code.",[89,5762,5764],{"id":5763},"how-is-digital-link-different-from-other-data-carriers","How is Digital Link different from other data carriers?",[15,5766,1199,5767,55,5770,5772,5773,5776,5777,5780],{},[22,5768,5769],{},"data matrix",[22,5771,5609],{}," carry static information, Digital Link delivers ",[22,5774,5775],{},"dynamic digital content",", making it ideal for ",[22,5778,5779],{},"real-time business communications"," and consumer-facing applications.",[89,5782,5784],{"id":5783},"why-should-brand-owners-adopt-digital-link","Why should brand owners adopt Digital Link?",[15,5786,5787,5788,5791,5792,386],{},"Brand owners can use Digital Link to ",[22,5789,5790],{},"provide consumers"," with more than just a product ID: think promotional offers, social media engagement, and product registration, all accessible via one ",[22,5793,5794],{},"scan",[89,5796,5798],{"id":5797},"how-does-digital-link-aid-regulatory-compliance","How does Digital Link aid regulatory compliance?",[15,5800,5801,5802,5804],{},"From healthcare to food safety, Digital Link can embed links to ",[22,5803,254],{}," information, safety sheets, and certification data, all updated in real time via the web address.",[73,5806,5807],{},[76,5808,5809,5811],{},[79,5810],{},[82,5812],{"alt":5798,"height":85,"src":5813,"width":87},"\u002Fimages\u002F2025\u002F04\u002FHow-does-Digital-Link-aid-regulatory-compliance_.png",[89,5815,5817],{"id":5816},"how-can-digital-link-reduce-customer-service-inquiries","How can Digital Link reduce customer service inquiries?",[15,5819,5820,5821,5823],{},"With ",[22,5822,5691],{}," to troubleshooting tips, setup videos, and warranty information, customers get the help they need without reaching out to support, reducing costs and enhancing satisfaction.",[89,5825,5827],{"id":5826},"what-is-the-impact-of-digital-link-on-the-point-of-sale","What is the impact of Digital Link on the point of sale?",[15,5829,5830,5831,5833],{},"At the ",[22,5832,5486],{},", a Digital Link code can trigger specific landing pages, capture consumer preferences, and support promotions, all while still working with POS systems just like traditional barcodes.",[73,5835,5836],{},[76,5837,5838,5840],{},[79,5839],{},[82,5841],{"alt":5827,"height":85,"src":5842,"width":87},"\u002Fimages\u002F2025\u002F04\u002FWhat-is-the-impact-of-Digital-Link-on-the-point-of-sale_.png",[89,5844,5846],{"id":5845},"how-does-digital-link-support-digital-product-passports","How does Digital Link support digital product passports?",[15,5848,5849,5850,5853],{},"By linking to a web page that holds a product’s ",[22,5851,5852],{},"digital passport",", Digital Link supports sustainability initiatives and transparency by providing lifecycle information and material sources.",[73,5855,5856],{},[76,5857,5858,5860],{},[79,5859],{},[82,5861],{"alt":5846,"height":85,"src":5862,"width":87},"\u002Fimages\u002F2025\u002F04\u002FHow-does-Digital-Link-support-digital-product-passports_.png",[89,5864,5866],{"id":5865},"what-does-digital-link-mean-for-supply-chain-traceability","What does Digital Link mean for supply chain traceability?",[15,5868,5869],{},"Each scan of a Digital Link QR code can generate data points that feed into traceability systems, making it easier to track products throughout their lifecycle and identify weak links.",[89,5871,5873],{"id":5872},"whats-the-role-of-digital-link-in-business-communications","What’s the role of Digital Link in business communications?",[15,5875,5876,5877,5879],{},"Whether sharing ",[22,5878,5636],{}," or marketing content, businesses can use Digital Link as a unified communication tool that ensures everyone, from consumers to partners, gets accurate information.",[89,5881,5883],{"id":5882},"what-types-of-content-can-digital-link-deliver","What types of content can Digital Link deliver?",[15,5885,5500,5886,5889,5890,5893],{},[22,5887,5888],{},"usage instructions"," to video tutorials and promotional offers, Digital Link delivers ",[22,5891,5892],{},"relevant content"," directly to users, tailored to product type, location, or user behavior.",[73,5895,5896],{},[76,5897,5898,5900],{},[79,5899],{},[82,5901],{"alt":5883,"height":85,"src":5902,"width":87},"\u002Fimages\u002F2025\u002F04\u002FWhat-types-of-content-can-Digital-Link-deliver_.png",[89,5904,5906],{"id":5905},"how-can-digital-link-improve-consumer-experience","How can Digital Link improve consumer experience?",[15,5908,5909,5910,5913,5914,386],{},"By enabling ",[22,5911,5912],{},"customers to scan"," one code and access everything from user guides to customer reviews, Digital Link reduces friction and enhances the overall ",[22,5915,5666],{},[89,5917,5919],{"id":5918},"what-industries-benefit-most-from-digital-link","What industries benefit most from Digital Link?",[15,5921,5922,5923,5926,5927,5929,5930,5932],{},"Industries including ",[22,5924,5925],{},"healthcare, consumer electronics, and retail"," are rapidly adopting Digital Link to improve ",[22,5928,4340],{}," transparency, enable ",[22,5931,5514],{}," delivery, and better engage users.",[89,5934,5936],{"id":5935},"what-tools-are-needed-to-generate-digital-link-qr-codes","What tools are needed to generate Digital Link QR codes?",[15,5938,1176,5939,5942],{},[22,5940,5941],{},"QR code generator"," that supports GS1 Digital Link is all that’s needed. These tools allow brand owners to create QR codes that link to structured digital content, adaptable over time.",[89,5944,541],{"id":540},[15,5946,5947,5948,1551,5951,5954],{},"Digital Link is redefining how we connect the physical and digital worlds. From ",[22,5949,5950],{},"improving supply chain efficiency",[22,5952,5953],{},"enhancing consumer engagement",", it empowers businesses to deliver more value with less effort. As the digital age evolves, solutions like Digital Link are not just innovations; they are essentials for future-proofing your operations.",{"title":566,"searchDepth":567,"depth":567,"links":5956},[5957,5958,5959,5960,5961,5962,5963,5964,5965,5966,5967,5968,5969,5970,5971,5972,5973,5974,5975,5976,5977],{"id":5440,"depth":570,"text":5441},{"id":5526,"depth":570,"text":5527},{"id":5570,"depth":570,"text":5571},{"id":5619,"depth":570,"text":5620},{"id":5670,"depth":570,"text":5671},{"id":5684,"depth":570,"text":5685},{"id":5704,"depth":570,"text":5705},{"id":5753,"depth":570,"text":5754},{"id":5763,"depth":570,"text":5764},{"id":5783,"depth":570,"text":5784},{"id":5797,"depth":570,"text":5798},{"id":5816,"depth":570,"text":5817},{"id":5826,"depth":570,"text":5827},{"id":5845,"depth":570,"text":5846},{"id":5865,"depth":570,"text":5866},{"id":5872,"depth":570,"text":5873},{"id":5882,"depth":570,"text":5883},{"id":5905,"depth":570,"text":5906},{"id":5918,"depth":570,"text":5919},{"id":5935,"depth":570,"text":5936},{"id":540,"depth":570,"text":541},"Digital Link: what makes it different is its ability to connect products to real-time data, dynamic content, and global standards, all in one QR code.",{},"\u002Fimages\u002F2025\u002F04\u002Fdigital-link_-what-makes-it-different.png","\u002Fnews\u002Fdigital-link-what-makes-it-different","2025-04-10T19:40:10+02:00",{"title":5433,"description":5978},"\u002Fnews\u002Fdigital-link-what-makes-it-different\u002F","news\u002Fdigital-link-what-makes-it-different","2025-04-10T19:40:11+02:00","xZ3rBenx5Qo3XdWj7CHmNalqJrE9MtwBVZVZopJfLNc",{"id":5989,"title":5990,"author":7,"body":5991,"category":7,"description":6509,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":6510,"navigation":614,"ogImage":6511,"path":6512,"publishedAt":6513,"sections":7,"seo":6514,"sourcePath":6515,"stem":6516,"updatedAt":6517,"videos":7,"__hash__":6518},"pages\u002Fnews\u002Fecodesign-for-sustainable-product-regulation.md","Ecodesign for Sustainable Product Regulation",{"type":9,"value":5992,"toc":6483},[5993],[12,5994,5995,6005,6011,6014,6020,6023,6026,6029,6038,6042,6048,6051,6057,6062,6065,6070,6073,6078,6081,6086,6089,6098,6102,6109,6112,6116,6123,6143,6150,6170,6177,6191,6198,6212,6219,6233,6242,6246,6251,6254,6259,6262,6266,6272,6275,6278,6281,6284,6287,6290,6293,6302,6305,6308,6312,6315,6319,6325,6328,6334,6337,6343,6346,6352,6355,6359,6364,6367,6370,6373,6378,6381,6384,6387,6392,6395,6398,6402,6407,6410,6415,6418,6423,6426,6430,6435,6438,6443,6446,6451,6454,6463,6465,6474,6477,6480],{},[15,5996,5997,5998,6000,6001,6004],{},"Sustainability is no longer a choice; it’s a necessity. At ",[50,5999,273],{"href":272},", we understand the importance of sustainable practices, which is why we support the Circular Economy Action Plan. This plan is a key element in the European Green Deal and the foundation for the ",[22,6002,6003],{},"Regulation (EU) 2024\u002F1781, of 13 June 2024, establishing a framework for the setting of ecodesign requirements for sustainable products (ESPR)",". On June 28, the European Union published a groundbreaking regulation to make EU products more environmentally sustainable. This new Ecodesign for Sustainable Product Regulation (ESPR) is set to revolutionize how products are designed, manufactured, and disposed of, driving the EU towards a circular economy.",[89,6006,6008],{"id":6007},"why-the-espr-matters",[22,6009,6010],{},"Why the ESPR matters",[15,6012,6013],{},"The Ecodesign Regulation is not just another piece of legislation; it’s a pivotal move towards reducing environmental impact and promoting sustainability in the framework of the European Green Deal. The Ecodesign for Sustainable Products Regulation (ESPR) aims to improve the environmental sustainability and circularity of products placed on the EU market, setting legislative requirements and obligations for manufacturers to enhance the environmental sustainability aspects of their products.",[89,6015,6017],{"id":6016},"overview-of-the-new-sustainable-products-regulation",[22,6018,6019],{},"Overview of the new Sustainable Products Regulation",[15,6021,6022],{},"Published on June 28, the regulation mandates comprehensive eco-design requirements to reduce products’ environmental impact throughout their lifecycle. The primary goal is to create durable, repairable, reusable, and recyclable products.",[15,6024,6025],{},"As part of the European Commission’s measures, the Sustainable Products Initiative aims to make sustainable products the norm in the EU by increasing their durability, reusability, repairability, recyclability, and energy efficiency.",[15,6027,6028],{},"The primary objective is to ensure products are more durable, repairable, reusable, and recyclable. By implementing these requirements, the EU aims to create a more circular economy, reducing waste and conserving resources.",[73,6030,6031],{},[76,6032,6033,6035],{},[79,6034],{},[82,6036],{"alt":6019,"height":3208,"src":6037,"width":87},"\u002Fimages\u002F2024\u002F07\u002FOverview-of-the-new-Sustainable-Products-Regulation.png",[89,6039,6041],{"id":6040},"what-the-regulation-consists-of","What the regulation consists of",[97,6043,6045],{"id":6044},"definition-and-scope",[22,6046,6047],{},"Definition and scope",[15,6049,6050],{},"The Ecodesign Regulation establishes a framework for setting requirements that products must meet to be sold within the EU. It covers energy-related products, highlighting the need for the new Ecodesign for Sustainable Products Regulation (ESPR) to expand the scope and breadth of environmentally sustainable and circular products beyond just energy-related items. The regulation initially focused on energy-related products but is now expanding to include non-energy-related products as well. It covers a wide range of products, excluding only a few categories, such as motor vehicles and certain defense-related products.",[97,6052,6054],{"id":6053},"key-components-and-requirements",[22,6055,6056],{},"Key components and requirements",[15,6058,6059],{},[22,6060,6061],{},"Digital Product Passport (DPP)",[15,6063,6064],{},"Products must have a DPP, providing detailed information about their sustainability and environmental impact.",[15,6066,6067],{},[22,6068,6069],{},"Prohibition of unsold consumer products destruction",[15,6071,6072],{},"Unsold textiles and footwear cannot be destroyed, promoting better resource use.",[15,6074,6075],{},[22,6076,6077],{},"Specific product requirements",[15,6079,6080],{},"Detailed requirements for durability, energy efficiency, and material composition.",[353,6082,6083],{},[356,6084,6085],{},"Recycled content as a potential horizontal requirement applicable across several product groups.",[15,6087,6088],{},"Resource efficiency recycled content is part of the 16 product aspects listed in Article 5(1).",[73,6090,6091],{},[76,6092,6093,6095],{},[79,6094],{},[82,6096],{"alt":6056,"height":3208,"src":6097,"width":87},"\u002Fimages\u002F2024\u002F07\u002FKey-components-and-requirements.png",[89,6099,6101],{"id":6100},"the-digital-product-passport-dpp-a-key-component-of-the-new-ecodesign-regulation","The Digital Product Passport (DPP): A key component of the new Ecodesign Regulation",[15,6103,1260,6104,6108],{},[50,6105,6107],{"href":6106},"\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","Digital Product Passport"," (DPP) is one of the new Ecodesign Regulation’s most innovative and impactful aspects. It is a comprehensive digital document that provides detailed information about a product’s sustainability and environmental impact.",[15,6110,6111],{},"The Product Passport is a digital record that accompanies a product throughout its lifecycle. It includes essential information on various aspects of the product, from its origin and materials to its environmental footprint and end-of-life options. The DPP ensures transparency and traceability, helping consumers, businesses, and regulators make informed decisions about the products they use, sell, or regulate.",[150,6113,6115],{"id":6114},"key-elements-of-the-dpp","Key elements of the DPP",[503,6117,6118],{},[356,6119,6120],{},[22,6121,6122],{},"Product information:",[353,6124,6125,6131,6137],{},[356,6126,6127,6130],{},[22,6128,6129],{},"Origin:"," Details about where and how the product was manufactured, including information on raw materials and production processes.",[356,6132,6133,6136],{},[22,6134,6135],{},"Materials:"," Comprehensive data on the materials used, their sources, and any certifications for sustainability or safety.",[356,6138,6139,6142],{},[22,6140,6141],{},"Manufacturing:"," Information on the manufacturing process, including energy consumption, emissions, and waste management practices.",[503,6144,6145],{},[356,6146,6147],{},[22,6148,6149],{},"Environmental impact:",[353,6151,6152,6158,6164],{},[356,6153,6154,6157],{},[22,6155,6156],{},"Lifecycle assessment (LCA):"," Data on the product’s environmental impact throughout its lifecycle, from raw material extraction to disposal, including various environmental sustainability aspects.",[356,6159,6160,6163],{},[22,6161,6162],{},"Carbon footprint:"," Detailed information on the product’s carbon emissions during production, transportation, and use.",[356,6165,6166,6169],{},[22,6167,6168],{},"Resource efficiency:"," Insights into the product’s efficiency in using resources such as water, energy, and raw materials. The ESPR also aims to address other environmental sustainability aspects beyond just energy performance and circularity.",[503,6171,6172],{},[356,6173,6174],{},[22,6175,6176],{},"Durability and repairability:",[353,6178,6179,6185],{},[356,6180,6181,6184],{},[22,6182,6183],{},"Durability standards:"," Information on how long the product will last under normal usage conditions.",[356,6186,6187,6190],{},[22,6188,6189],{},"Repairability score:"," A rating that indicates how easy it is to repair the product, including availability of spare parts and repair instructions.",[503,6192,6193],{},[356,6194,6195],{},[22,6196,6197],{},"Recyclability and end-of-life options:",[353,6199,6200,6206],{},[356,6201,6202,6205],{},[22,6203,6204],{},"Recycling instructions:"," Guidelines on properly recycling the product, including information on which parts can be recycled and how.",[356,6207,6208,6211],{},[22,6209,6210],{},"End-of-life disposal:"," Information on safe and environmentally friendly disposal options for products at the end of their useful life.",[503,6213,6214],{},[356,6215,6216],{},[22,6217,6218],{},"Compliance and certifications:",[353,6220,6221,6227],{},[356,6222,6223,6226],{},[22,6224,6225],{},"Regulatory compliance:"," Confirmation that the product meets all relevant EU regulations and standards.",[356,6228,6229,6232],{},[22,6230,6231],{},"Sustainability certifications:"," Details of any certifications the product has received for meeting sustainability or environmental standards.",[73,6234,6235],{},[76,6236,6237,6239],{},[79,6238],{},[82,6240],{"alt":6115,"height":3425,"src":6241,"width":87},"\u002Fimages\u002F2024\u002F07\u002FKey-elements-of-the-DPP.png",[89,6243,6245],{"id":6244},"implications-of-the-regulation","Implications of the regulation",[15,6247,6248],{},[22,6249,6250],{},"Environmental impact",[15,6252,6253],{},"The regulation aims to significantly reduce products’ environmental footprints by improving product design, which will help decrease waste, lower energy consumption, and reduce greenhouse gas emissions.",[15,6255,6256],{},[22,6257,6258],{},"Economic and market implications",[15,6260,6261],{},"For businesses, the regulation means adjusting product design and manufacturing processes. While this may involve initial costs, it also opens new market opportunities by aligning products with growing consumer demand for sustainability.",[89,6263,6265],{"id":6264},"affected-products","Affected products",[97,6267,6269],{"id":6268},"list-of-product-categories",[22,6270,6271],{},"List of product categories",[15,6273,6274],{},"The regulation affects a broad array of products, including:",[15,6276,6277],{},"Textiles (garments and footwear)",[15,6279,6280],{},"Furniture (including mattresses)",[15,6282,6283],{},"Tires",[15,6285,6286],{},"Detergents and lubricants",[15,6288,6289],{},"Chemicals and paints",[15,6291,6292],{},"Information and communication technology products",[73,6294,6295],{},[76,6296,6297,6299],{},[79,6298],{},[82,6300],{"alt":6271,"height":3425,"src":6301,"width":87},"\u002Fimages\u002F2024\u002F07\u002FList-of-product-categories.png",[15,6303,6304],{},"While the current list of affected products is extensive, it is not exhaustive. The range of products under the EU Ecodesign Regulation is expected to grow, addressing new environmental challenges and technological advancements.",[15,6306,6307],{},"The Digital Product Passport requirements will vary by category, with specifics outlined in the delegated and complementary acts. The Ecodesign for Sustainable Products Regulation (ESPR) sets a general framework, but the delegated acts will detail the precise obligations of manufacturers, importers, and other stakeholders, ensuring compliance and promoting sustainability across various sectors.",[97,6309,6311],{"id":6310},"criteria-for-energy-related-product-inclusion","Criteria for energy-related product inclusion",[15,6313,6314],{},"Products are selected based on their environmental impact and potential for improvement in sustainability, considering the entire life cycle from raw material extraction to end-of-life disposal, with a focus on environmental sustainability aspects.",[89,6316,6318],{"id":6317},"obligations-imposed-by-the-regulation","Obligations imposed by the regulation",[97,6320,6322],{"id":6321},"requirements-for-manufacturers",[22,6323,6324],{},"Requirements for manufacturers",[15,6326,6327],{},"Manufacturers must design products to meet specific eco-design criteria, including durability, repairability, and recyclability, and provide necessary information in the DPP.",[97,6329,6331],{"id":6330},"responsibilities-of-importers-and-distributors",[22,6332,6333],{},"Responsibilities of importers and distributors",[15,6335,6336],{},"Importers and distributors must ensure products comply with ecodesign requirements, verifying the presence and accuracy of the DPP.",[97,6338,6340],{"id":6339},"duties-of-online-marketplaces-and-fulfillment-service-providers",[22,6341,6342],{},"Duties of online marketplaces and fulfillment service providers",[15,6344,6345],{},"These entities must ensure products sold through their platforms meet the regulation’s requirements and prevent the sale of non-compliant products.",[97,6347,6349],{"id":6348},"authorized-representatives-and-their-roles",[22,6350,6351],{},"Authorized representatives and their roles",[15,6353,6354],{},"Authorized representatives must be appointed to handle compliance tasks within the EU, especially for companies based outside the EU.",[89,6356,6358],{"id":6357},"adaptation-strategies-for-companies","Adaptation strategies for companies",[15,6360,6361],{},[22,6362,6363],{},"Steps for compliance",[15,6365,6366],{},"Conduct a product audit to identify areas where current products do not meet the new requirements.",[15,6368,6369],{},"Revise design and manufacturing processes to incorporate sustainable practices.",[15,6371,6372],{},"Develop the Digital Product Passport with all required information.",[15,6374,6375],{},[22,6376,6377],{},"Best practices for implementation",[15,6379,6380],{},"Engage with stakeholders, including suppliers, customers, and regulatory bodies.",[15,6382,6383],{},"Invest in training to ensure staff can implement the new requirements.",[15,6385,6386],{},"Use lifecycle assessments to evaluate the environmental impact of products and identify improvement opportunities.",[15,6388,6389],{},[22,6390,6391],{},"Technical and administrative measures",[15,6393,6394],{},"Set up a compliance team to manage and oversee regulation implementation.",[15,6396,6397],{},"Develop documentation systems to maintain and update the DPP and other required records.",[89,6399,6401],{"id":6400},"consequences-of-non-compliance","Consequences of non-compliance",[15,6403,6404],{},[22,6405,6406],{},"Penalties and fines",[15,6408,6409],{},"Non-compliance can result in significant fines and penalties, impacting profitability.",[15,6411,6412],{},[22,6413,6414],{},"Market restrictions and product recalls",[15,6416,6417],{},"Non-compliant products may be banned from the EU market, and companies may be required to recall them, leading to financial and reputational damage.",[15,6419,6420],{},[22,6421,6422],{},"Legal and regulatory repercussions",[15,6424,6425],{},"Non-compliance can lead to legal actions from regulatory bodies and consumers, resulting in lengthy and costly legal disputes.",[89,6427,6429],{"id":6428},"complementary-acts-and-delegated-acts","Complementary acts and delegated acts",[15,6431,6432],{},[22,6433,6434],{},"Role of delegated acts in the regulation",[15,6436,6437],{},"Delegated acts are specific rules the European Commission sets detailing requirements for particular product categories, ensuring the general framework is effectively applied.",[15,6439,6440],{},[22,6441,6442],{},"Expected timeline and first set of product categories",[15,6444,6445],{},"The first set of delegated acts will be developed within nine months of the regulation’s entry into force, focusing on priority product categories with significant environmental impacts.",[15,6447,6448],{},[22,6449,6450],{},"Specific requirements and standards to be established",[15,6452,6453],{},"Delegated acts will establish specific performance and information requirements, such as standards for energy efficiency, material use, and product labeling.",[73,6455,6456],{},[76,6457,6458,6460],{},[79,6459],{},[82,6461],{"alt":6429,"height":3425,"src":6462,"width":87},"\u002Fimages\u002F2024\u002F07\u002FComplementary-acts-and-delegated-acts.png",[89,6464,541],{"id":540},[15,6466,6467,6468,6473],{},"The new ",[50,6469,6472],{"href":6470,"rel":6471,"target":2104},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002F?uri=CELEX%3A32024R1781&qid=1719580391746",[2102,2103],"Ecodesign Regulation"," represents a transformative shift in product design, manufacturing, and disposal, setting stringent requirements to improve product sustainability. While posing challenges such as compliance costs and administrative burdens, it also offers opportunities for market differentiation, innovation, and long-term savings.",[15,6475,6476],{},"By reducing environmental footprints and promoting a circular economy, the regulation protects the environment and fosters economic resilience. Businesses that proactively adapt will comply with the law and lead in the sustainable market, driving innovation and capturing consumer demand for environmentally responsible products.",[15,6478,6479],{},"In summary, while initially challenging, the Ecodesign Regulation aligns with global sustainability trends, benefiting both the environment and the economy.",[15,6481,6482],{},"Get in touch to discover how we can help you.",{"title":566,"searchDepth":567,"depth":567,"links":6484},[6485,6486,6487,6491,6494,6495,6499,6505,6506,6507,6508],{"id":6007,"depth":570,"text":6010},{"id":6016,"depth":570,"text":6019},{"id":6040,"depth":570,"text":6041,"children":6488},[6489,6490],{"id":6044,"depth":567,"text":6047},{"id":6053,"depth":567,"text":6056},{"id":6100,"depth":570,"text":6101,"children":6492},[6493],{"id":6114,"depth":579,"text":6115},{"id":6244,"depth":570,"text":6245},{"id":6264,"depth":570,"text":6265,"children":6496},[6497,6498],{"id":6268,"depth":567,"text":6271},{"id":6310,"depth":567,"text":6311},{"id":6317,"depth":570,"text":6318,"children":6500},[6501,6502,6503,6504],{"id":6321,"depth":567,"text":6324},{"id":6330,"depth":567,"text":6333},{"id":6339,"depth":567,"text":6342},{"id":6348,"depth":567,"text":6351},{"id":6357,"depth":570,"text":6358},{"id":6400,"depth":570,"text":6401},{"id":6428,"depth":570,"text":6429},{"id":540,"depth":570,"text":541},"Learn how the new Ecodesign for Sustainable Product Regulation impacts businesses, promotes sustainability, and drives innovation in the EU market.",{},"\u002Fimages\u002F2024\u002F07\u002FEcodesign-for-sustainable-product-regulation.png","\u002Fnews\u002Fecodesign-for-sustainable-product-regulation","2024-07-29T11:47:12+02:00",{"title":5990,"description":6509},"\u002Fnews\u002Fecodesign-for-sustainable-product-regulation\u002F","news\u002Fecodesign-for-sustainable-product-regulation","2024-07-29T14:50:15+02:00","vmwnvmHxBJarpkujxtLvtQb2ktsuK75IY8ZfRPcj49c",{"id":6520,"title":6521,"author":7,"body":6522,"category":7,"description":6726,"extension":612,"heading":6727,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":6728,"navigation":614,"ogImage":6729,"path":6730,"publishedAt":6731,"sections":7,"seo":6732,"sourcePath":6733,"stem":6734,"updatedAt":6735,"videos":7,"__hash__":6736},"pages\u002Fnews\u002Fenhance-product-authentication.md","Enhance product authentication · Digital Link",{"type":9,"value":6523,"toc":6718},[6524],[12,6525,6526,6533,6537,6546,6549,6553,6561,6587,6590,6594,6597,6600,6620,6623,6627,6633,6663,6667,6670,6702,6705,6709],{},[15,6527,6528,6529,6532],{},"The digital age has brought us amazing progress, but it’s also opened the door for increasingly sophisticated counterfeiters. This is a real headache for both brands and consumers. These fakes are getting harder and harder to spot, making robust product authentication more important than ever. So, how can businesses fight back and protect their customers? This article dives into how ",[50,6530,6531],{"href":272},"digital link QR codes"," and inventory management can work together to tackle this growing threat.",[89,6534,6536],{"id":6535},"the-counterfeit-problem-a-global-headache","The counterfeit problem: A global headache",[15,6538,6539,6540,6545],{},"Counterfeiting isn’t just a nuisance; it’s a full-blown epidemic affecting everything from the clothes we wear and the phones we use to the medicines we rely on. And it’s getting worse. By 2030, the counterfeit trade is ",[50,6541,6544],{"href":6542,"rel":6543},"https:\u002F\u002Fcorsearch.com\u002Fcontent-library\u002Fblog\u002Fexploring-the-threat-landscape-counterfeits-and-fakes\u002F",[2103],"predicted to hit a mind-boggling $1.79 trillion"," (Corsearch, 2024). That’s not just a problem for big businesses; it’s a problem for all of us. Nearly half of all brands lose sales because of these fakes. But the damage goes much deeper than just lost profits.",[15,6547,6548],{},"Counterfeits erode our trust in the brands we love. They tarnish reputations and can even put us in danger. Think about it: fake medications could contain anything, and that’s a terrifying thought. This isn’t just a business issue, with governments losing out on vital tax revenue; it’s also a pervasive social risk.",[89,6550,6552],{"id":6551},"qr-codes-small-codes-big-impact","QR codes: Small codes, big impact",[15,6554,6555,6556,6560],{},"We all know those little square barcodes: ",[50,6557,407],{"href":6558,"rel":6559,"target":2104},"https:\u002F\u002Fdigital.gov\u002Fresources\u002Fintroduction-to-qr-codes\u002F",[2102,2103],". They’re everywhere! These clever codes hold a surprising amount of information, and with a quick scan on your phone, you can unlock a whole world of data. Here’s how they can be used to verify authenticity:",[353,6562,6563,6569,6575,6581],{},[356,6564,6565,6568],{},[22,6566,6567],{},"Unique ID for Every Item:"," Each product gets its own unique QR code, like a digital fingerprint, linked to details about where it came from, when it was made, and its authenticity.",[356,6570,6571,6574],{},[22,6572,6573],{},"Ease of use:"," Anyone with a smartphone can scan a QR code. It’s quick, easy, and convenient for everyone.",[356,6576,6577,6580],{},[22,6578,6579],{},"Budget-Friendly:"," Compared to fancy holograms or RFID tags, QR codes are a cost-effective way to authenticate products.",[356,6582,6583,6586],{},[22,6584,6585],{},"Information at Your Fingertips:"," Scanning a QR code can take you to a website with all the product details you want, from certifications to supply chain information.",[15,6588,6589],{},"And there’s more! There are two types of QR codes: static (with fixed info) and dynamic (which can be updated). Dynamic codes are super handy because they can be changed without needing a new code. This means you can track products in real-time and make updates as needed.",[89,6591,6593],{"id":6592},"inventory-management-joining-the-dots","Inventory management: Joining the dots",[15,6595,6596],{},"Inventory management systems are like the backbone of product tracking. They follow goods from the factory floor to the store shelf. By linking QR code data with these systems, businesses can create a super-secure authentication process that makes it much harder for fakes to slip through the cracks.",[15,6598,6599],{},"Here’s how this combo benefits businesses:",[353,6601,6602,6608,6614],{},[356,6603,6604,6607],{},[22,6605,6606],{},"Real-Time Checks:"," Scan the QR code at any point in the supply chain and instantly verify if a product is genuine.",[356,6609,6610,6613],{},[22,6611,6612],{},"Clearer Picture:"," Improved tracking gives businesses a bird’s-eye view of their inventory, helping them spot potential problems before they arise.",[356,6615,6616,6619],{},[22,6617,6618],{},"Stopping Fakes:"," Accurate records and real-time tracking make it much harder for counterfeiters to sneak their products into the mix.",[15,6621,6622],{},"Think of it like this: traceability software allows manufacturers to give each batch of products a unique ID, making it possible to follow them throughout their entire journey. This is especially important for things like medicines and food where safety is paramount.",[89,6624,6626],{"id":6625},"putting-it-all-together","Putting it all together",[15,6628,6629,6630,6632],{},"Want to implement a QR code authentication system with inventory management? That is one of our main specialties at ",[50,6631,273],{"href":272},". Here’s the game plan:",[503,6634,6635,6645,6651,6657],{},[356,6636,6637,6640,6641,386],{},[22,6638,6639],{},"Create Unique Codes:"," Give each product its own special QR code linked to a secure database with all the essential product info. Make sure to implement ",[50,6642,6644],{"href":6643},"\u002Fguides\u002Fdigital-link-qr-code-legibility\u002F","digital link QR code legibility",[356,6646,6647,6650],{},[22,6648,6649],{},"Connect the Systems:"," Make sure your QR code data talks to your inventory management system so everything is updated in real time.",[356,6652,6653,6656],{},[22,6654,6655],{},"Scan Everywhere:"," Put scanning procedures in place at every stage (from the factory to the shop floor) to verify authenticity and keep track of your products.",[356,6658,6659,6662],{},[22,6660,6661],{},"Choose the Right Tools:"," Pick inventory management software compatible with QR codes and offers real-time tracking. There are plenty of options out there to help streamline your operations and boost your authentication game.",[89,6664,6666],{"id":6665},"real-world-examples","Real-world examples",[15,6668,6669],{},"Lots of brands are already using this technology to fight back against fakes.",[353,6671,6672,6678,6684,6690,6696],{},[356,6673,6674,6677],{},[22,6675,6676],{},"Pharmaceutical companies"," are putting QR codes on medicine packaging so you can check if your meds are the real deal before you even leave the pharmacy. ",[356,6679,6680,6683],{},[22,6681,6682],{},"Luxury brands"," are using QR codes to give you the inside scoop on the products you buy, with detailed histories and authenticity checks. It’s a great way to connect with customers and fight fakes at the same time.",[356,6685,6686,6689],{},[22,6687,6688],{},"Food and drink companies"," are adding QR codes to their packaging so you can see exactly where your food came from and check its safety certifications.",[356,6691,6692,6695],{},[22,6693,6694],{},"Electronics companies"," are using QR codes to help you verify your new gadgets and access warranty information.",[356,6697,6698,6701],{},[22,6699,6700],{},"Cosmetics companies"," are getting in on the action too, using QR codes to give you detailed ingredient lists and authentication.",[15,6703,6704],{},"These examples show how QR codes are making a real difference in the fight against counterfeits, making the marketplace a safer and more transparent place for everyone.",[89,6706,6708],{"id":6707},"wrapping-it-up","Wrapping it up",[15,6710,6711,6712,6717],{},"QR codes and ",[50,6713,6716],{"href":6714,"rel":6715,"target":2104},"https:\u002F\u002Fresearch.com\u002Fsoftware\u002Fbest-inventory-management-software",[2102,2103],"inventory management solutions"," are a powerful duo in the battle against fakes. They help businesses protect their brands, build trust with customers, and make sure the products we buy are the real deal. With counterfeiting on the rise, it’s time for companies to take action and embrace these technologies. It’s not just about protecting profits; it’s about protecting people.",{"title":566,"searchDepth":567,"depth":567,"links":6719},[6720,6721,6722,6723,6724,6725],{"id":6535,"depth":570,"text":6536},{"id":6551,"depth":570,"text":6552},{"id":6592,"depth":570,"text":6593},{"id":6625,"depth":570,"text":6626},{"id":6665,"depth":570,"text":6666},{"id":6707,"depth":570,"text":6708},"Enhance product authentication: Leveraging QR codes and inventory management solutions for product verification.","Enhance product authentication: Leveraging QR codes and inventory management solutions for product verification",{},"\u002Fimages\u002F2025\u002F01\u002FEnhance-Product-Authentication.jpg","\u002Fnews\u002Fenhance-product-authentication","2025-01-20T10:49:05+01:00",{"title":6521,"description":6726},"\u002Fnews\u002Fenhance-product-authentication\u002F","news\u002Fenhance-product-authentication","2025-01-24T16:44:14+01:00","T_X5yUPrEAXP1sHvDj70lWxi9IGX10NM1FntXu_o21k",{"id":6738,"title":6739,"author":7,"body":6740,"category":7,"description":7301,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":7302,"navigation":614,"ogImage":7303,"path":7304,"publishedAt":7305,"sections":7,"seo":7306,"sourcePath":7307,"stem":7308,"updatedAt":7309,"videos":7,"__hash__":7310},"pages\u002Fnews\u002Fenvironmental-labels-france-italy.md","The environmental labels in France and Italy in 8 points",{"type":9,"value":6741,"toc":7290},[6742],[12,6743,6744,6747,6774,6781,6787,6797,6804,6807,6811,6818,6821,6855,6859,6871,6874,6884,6888,6895,6902,6908,6917,6955,6968,6972,6982,6995,7001,7005,7016,7019,7033,7040,7044,7050,7057,7069,7073,7076,7097,7109,7114,7118,7127,7137,7147,7150,7161,7165,7175,7185,7195,7202,7209,7225,7232,7235,7268,7281,7287],{},[15,6745,6746],{},"What are environmental labels? How to comply with the new packaging laws in France and Italy? Can digital links help? Find all the answers to these questions and more.",[15,6748,6749,6750,6753,6754,6759,6760,1018,6765,6770,6771,386],{},"Haven’t you noticed? Since January 1, 2023, everything changed. On that day, ",[22,6751,6752],{},"the new environmental labels and packaging regulations"," introduced by the ",[50,6755,6758],{"href":6756,"rel":6757},"https:\u002F\u002Fwww.legifrance.gouv.fr\u002Fjorf\u002Fid\u002FJORFTEXT000041553759\u002F",[2103]," AGEC law",",",[50,6761,6764],{"href":6762,"rel":6763},"https:\u002F\u002Fwww.legifrance.gouv.fr\u002Fjorf\u002Fid\u002FJORFTEXT000045726094?isSuggest=true",[2103]," decree 2022-748",[50,6766,6769],{"href":6767,"rel":6768},"https:\u002F\u002Fwww.gazzettaufficiale.it\u002Feli\u002Fid\u002F2020\u002F09\u002F11\u002F20G00135\u002Fsg",[2103]," decree 2020-116"," for all products sold ",[22,6772,6773],{},"in France and Italy came into effect",[15,6775,6776,6777,6780],{},"Basically, now all items available on the market in the third and fourth largest economies in the EU ",[22,6778,6779],{},"must provide environmental information and recycling instructions to consumers"," directly on product packaging. Other countries in Europe and all over the world will follow soon. It’s the beginning of a new age for transparency and sustainability.",[15,6782,6783,6784,386],{},"Brands and manufacturers not complying are risking severe penalties, including ",[22,6785,6786],{},"imprisonment and fines of up to 10% of the company’s turnover",[73,6788,6789],{},[76,6790,6791,6793],{},[79,6792],{},[82,6794],{"alt":6795,"src":6796},"imprisonment and fines of up to 10_ of the company_s turnover.","\u002Fimages\u002F2023\u002F01\u002Fimprisonment-and-fines-of-up-to-10_-of-the-company_s-turnover.jpg",[15,6798,6799,6800,6803],{},"So, how do you quickly adjust to the new directives and avoid undesirable consequences? We have put together a quick guide for you: ",[22,6801,6802],{},"everything you need to know about the new French and Italian environmental labeling regulations"," in eight key points. (Major spoiler: digital links are a big part of the solution.)",[15,6805,6806],{},"Are you ready? Let’s start!",[97,6808,6810],{"id":6809},"_1-what-is-the-agec-law","1. What is the AGEC law?",[15,6812,6813,6814,6817],{},"Approved by the French parliament in 2020, the AGEC law (Anti Gaspillage pour une Economie Circulaire, in English: Anti-Waste for a Circular Economy) establishes ",[22,6815,6816],{},"a framework for encouraging recycling"," in the country and reducing unsorted waste, adopting more circular practices.",[15,6819,6820],{},"Among the key objectives of the law are:",[353,6822,6823,6830,6836,6842,6848],{},[356,6824,6825,6826,6829],{},"eliminating ",[22,6827,6828],{},"single-use plastic packaging"," by 2040",[356,6831,6832,6833],{},"providing consumers with ",[22,6834,6835],{},"more detailed information",[356,6837,6838,6839],{},"promoting ",[22,6840,6841],{},"reuse, recycling, and repair",[356,6843,6844,6845],{},"fighting ",[22,6846,6847],{},"planned obsolescence",[356,6849,6850,6851,6854],{},"enabling ",[22,6852,6853],{},"better resource management"," along the supply chain.",[97,6856,6858],{"id":6857},"_2-what-is-article-13-of-the-agec-law","2. What is article 13 of the AGEC law?",[15,6860,6861,6862,6867,6868,2291],{},"The now-famous ",[50,6863,6866],{"href":6864,"rel":6865},"https:\u002F\u002Fwww.legifrance.gouv.fr\u002Fjorf\u002Farticle_jo\u002FJORFARTI000041553778",[2103]," article 13 of the AGEC law"," provides the guidelines for the environmental claims of brands and manufacturers and for ",[22,6869,6870],{},"how information about the environmental characteristics of any product sold in France should be made available",[15,6872,6873],{},"For instance, article 13 introduces a ban on using words such as “biodegradable” or “environmentally friendly” for products.",[73,6875,6876],{},[76,6877,6878,6880],{},[79,6879],{},[82,6881],{"alt":6882,"src":6883},"What is article 13 of the AGEC law_","\u002Fimages\u002F2023\u002F01\u002FWhat-is-article-13-of-the-AGEC-law_.jpg",[97,6885,6887],{"id":6886},"_3-what-is-decree-2022-748","3. What is decree 2022-748?",[15,6889,6890,6891,6894],{},"Decree n° 2022-748 of April 29, 2022, implements article 13 of the AGEC law. One of its main effects is ",[22,6892,6893],{},"making environmental consumer information mandatory"," on all product packaging in France from January 1, 2023.",[15,6896,6897,6898,6901],{},"This information must be made available through ",[22,6899,6900],{},"a product sheet in dematerialized (digital) form",", accessible at the time of the purchase.",[15,6903,6904,6905,386],{},"“Dematerialized form” is crucial here, meaning detailed information about the product’s qualities and characteristics can be provided ",[22,6906,6907],{},"through a digital link QR code redirecting to a product page",[15,6909,6910,6911,6916],{},"The mandatory information may include (depending on ",[50,6912,6915],{"href":6913,"rel":6914},"https:\u002F\u002Fwww.legifrance.gouv.fr\u002Fjorf\u002Farticle_jo\u002FJORFARTI000045726109?isSuggest=true",[2103],"the product category","):",[353,6918,6919,6922,6925,6928,6931,6934,6937,6940,6943,6946,6949,6952],{},[356,6920,6921],{},"reparability",[356,6923,6924],{},"sustainability",[356,6926,6927],{},"compostability",[356,6929,6930],{},"recyclability",[356,6932,6933],{},"traceability",[356,6935,6936],{},"possibility of re-employment",[356,6938,6939],{},"incorporation of recycled material",[356,6941,6942],{},"use of renewable resources",[356,6944,6945],{},"presence of hazardous substances",[356,6947,6948],{},"presence of precious metals",[356,6950,6951],{},"presence of rare earths",[356,6953,6954],{},"presence of plastic microfibers",[15,6956,6957,6959,6960,6963,6964,6967],{},[399,6958],{},"The obligations introduced by decree 2022-748 apply to ",[22,6961,6962],{},"manufacturers, importers, dealers, and all other marketers"," of consumer products that may generate waste, ",[22,6965,6966],{},"including those operating an online distribution channel"," (running a proprietary web shop or using e-commerce platforms).",[97,6969,6971],{"id":6970},"_4-what-is-the-triman-logo","4. What is the Triman logo?",[73,6973,6974],{},[76,6975,6976,6978],{},[79,6977],{},[82,6979],{"alt":6980,"src":6981},"What is the Triman logo_","\u002Fimages\u002F2023\u002F01\u002FWhat-is-the-Triman-logo_.jpg",[15,6983,6984,6985,6988,6989,6994],{},"The implementing decree of article 17 of the AGEC law (2021-835) requires ",[22,6986,6987],{},"all household products"," (including cosmetics), clothing textiles, tires, graphic papers, and furniture sold in France, to have the ",[50,6990,6993],{"href":6991,"rel":6992},"https:\u002F\u002Fwww.centexbel.be\u002Fsites\u002Fdefault\u002Ffiles\u002Finline-files\u002Ftriman-manual.pdf",[2103]," Triman pictograph"," for unified recycling signage and marking system.",[15,6996,6997,6998,386],{},"The Triman logo needs to be applied to ",[22,6999,7000],{},"each inner and outer packaging element",[97,7002,7004],{"id":7003},"_5-what-is-info-tri","5. What is Info-Tri?",[15,7006,7007,7008,4533,7013,386],{},"The same decree that made the Triman logo mandatory also requires products on the French market to include ",[50,7009,7012],{"href":7010,"rel":7011},"https:\u002F\u002Fwww.citeo.com\u002Finfo-tri",[2103]," Info-Tri sorting instructions",[22,7014,7015],{},"clearly visible on their packaging",[15,7017,7018],{},"Anyway, there are a couple of exceptions:",[353,7020,7021,7027],{},[356,7022,7023,7024,386],{},"products without leaflets whose packaging’s biggest side measures between 10 square cm and 20 square cm or have cylindrical or spherical packaging whose biggest side is between 20 square cm and 40 cm must display the Triman logo. Still, ",[22,7025,7026],{},"they can provide the InfoTri sorting instructions digitally",[356,7028,7029,7030,386],{},"Products without leaflets whose packaging’s biggest side measures less than 10 square cm or have cylindrical or spherical packaging whose biggest side is less than 20 square cm can ",[22,7031,7032],{},"provide both the Triman logo and the Info-Tri sorting instructions digitally",[15,7034,7035,7036,7039],{},"In short, ",[22,7037,7038],{},"smaller products could be eligible for using a digital link QR code"," to display the Triman logo and\u002For provide the sorting instructions as required by decree 2021-835.",[97,7041,7043],{"id":7042},"_6-what-is-decree-2020-116","6. What is decree 2020-116?",[15,7045,7046,7047,386],{},"Italian decree (“decreto legislativo”) n° 2020-116 of September 3, 2020, adopting EU directives 2018-851 on waste and 2018-852 on packaging, produces ",[22,7048,7049],{},"similar effects to the French AGEC law",[15,7051,7052,7053,7056],{},"As a result, ",[22,7054,7055],{},"environmental labeling is now mandatory for all packaged products in Italy",". Manufacturers must include info about the packaging materials and detailed instructions for recycling and disposal. Information must be provided in Italian.",[15,7058,7059,7060,7065,7066,386],{},"CONAI (the Italian national packaging consortium) has created an ",[50,7061,7064],{"href":7062,"rel":7063},"http:\u002F\u002Fwww.progettarericiclo.com\u002Fen\u002Fdocs\u002Fenvironmental-labeling-packaging",[2103],"in-depth guide about the implementation of decree 2020-116"," for businesses; in any case, one key takeaway here is that the information can be printed directly on the packaging or ",[22,7067,7068],{},"made available digitally, through a digital link QR code",[97,7070,7072],{"id":7071},"_7-what-businesses-are-impacted-by-the-environmental-labels-regulations-in-france-and-italy","7. What businesses are impacted by the environmental labels regulations in France and Italy?",[15,7074,7075],{},"The requirements established for products on the French market by decree 2022-748 will be enforced progressively:",[353,7077,7078,7085,7091],{},[356,7079,7080,7081,7084],{},"from ",[22,7082,7083],{},"January 1, 2023",": companies with annual revenues >€50m and >25,000 units on the market",[356,7086,7080,7087,7090],{},[22,7088,7089],{},"January 1, 2024",": companies with annual revenues >€20m and >10,000 units on the market plus all product in the categories Building products and materials, Toys, Passenger cars, Vans, Motor vehicles (with 2 or 3 wheels), and Motor quadricycles",[356,7092,7080,7093,7096],{},[22,7094,7095],{},"January 1, 2025",": companies with annual revenues >€10m and >10,000 units on the market",[15,7098,7099,1260,7101,7104,7105,7108],{},[399,7100],{},[22,7102,7103],{},"Triman logo and Info-Tri"," sorting instructions in France are mandatory since ",[22,7106,7107],{},"September 9, 2022",". Products packaged before March 9, 2023, in packaging made before September 2022, can be sold until the stocks run out.",[15,7110,7111,7112,386],{},"Packaging materials info and disposal instructions on product packaging in Italy, as per decree 2020-116, are mandatory since ",[22,7113,7083],{},[97,7115,7117],{"id":7116},"_8-what-are-the-fines-and-penalties-for-not-complying-with-the-environmental-labels-regulations-in-france-and-italy","8. What are the fines and penalties for not complying with the environmental labels regulations in France and Italy?",[15,7119,7120,7121,55,7124,386],{},"Brands not displaying the Triman logo and Info-Tri sorting instructions on their packaging in France will receive a warning issued by the surveillance authorities. Continuous non-compliance after the warning can result in ",[22,7122,7123],{},"fines of up to €100,000",[22,7125,7126],{},"penalties of up to 2 years in prison",[15,7128,7129,7130,7133,7134,386],{},"Manufacturers, importers, and dealers of consumer packaged products in France not providing a dematerialized product sheet with all the environmental information as required by decree 2022-748 can face consequences such as ",[22,7131,7132],{},"a €15,000 fine per not-complying SKU"," or, in the future, ",[22,7135,7136],{},"up to 10% of their global turnover",[73,7138,7139],{},[76,7140,7141,7143],{},[79,7142],{},[82,7144],{"alt":7145,"src":7146},"What are the fines and penalties for not complying with the environmental regulations in France and Italy_","\u002Fimages\u002F2023\u002F01\u002FWhat-are-the-fines-and-penalties-for-not-complying-with-the-environmental-regulations-in-France-and-Italy_.jpg",[15,7148,7149],{},"Companies able to demonstrate that they have started the process of updating packaging by January 2023 are believed to be tolerated for around 6 months.",[15,7151,7152,7153,7156,7157,7160],{},"In Italy, anyone who puts not properly labeled packaging on the market will be fined for ",[22,7154,7155],{},"an amount between €5,200 and €40,000",". Keep in mind that ",[22,7158,7159],{},"fines are applied to every single unit",", meaning that if a business had 10,000 non-compliant units out there, then the maximum fine would be €40,000 x 10,000 units = €400,000,000!",[97,7162,7164],{"id":7163},"the-european-environmental-labels-regulations-accelerate-the-adoption-of-digital-link-qr-codes","The European environmental labels regulations accelerate the adoption of digital link QR codes",[15,7166,7167,7168,7171,7172,386],{},"The new labeling laws in France and Italy mean that ",[22,7169,7170],{},"more mandatory information needs to be displayed on a product’s pack",", label, or wrap. Logos, pictographs, tables, writings, in addition to barcodes, other compulsory info or images, and maybe also a QR code or two for marketing purposes or video instructions. Basically, ",[22,7173,7174],{},"it’s packaging design meltdown",[15,7176,7177,7178,7181,7182,7184],{},"As more and more legal requirements to inform and protect consumers are enforced (such as the ",[22,7179,7180],{},"FDA-approved nutrition facts"," in the US, or the upcoming ",[22,7183,6107],{}," (DPP) in the EU), the real estate on product packaging gets more and more cluttered, leaving little space for branding and captivating design.",[73,7186,7187],{},[76,7188,7189,7191],{},[79,7190],{},[82,7192],{"alt":7193,"src":7194},"The European environmental label regulations accelerate the adoption of digital link QR Codes","\u002Fimages\u002F2023\u002F01\u002FThe-European-environmental-label-regulations-accelerate-the-adoption-of-digital-link-QR-Codes.jpg",[15,7196,7197,7198,7201],{},"Not to mention that more, smaller pieces of information and codes close to each other get ",[22,7199,7200],{},"difficult to read"," for both the human eye and scanning devices such as smartphone cameras.",[15,7203,7204,7205,7208],{},"The general feeling is that the behavioral change promoted by these and other laws will push manufacturers, brand, and retailers to ",[22,7206,7207],{},"switch to digital link QR codes way before the 2027 deadline"," for the migration from the old barcodes to these smart 2D codes.",[15,7210,7211,7212,7215,7216,7220,7221,7224],{},"Because ",[22,7213,7214],{},"digital link QR codes are the solution",". A digital link QR code is ",[50,7217,7219],{"href":7218},"\u002Fgs1-digital-link\u002F","a single code that works with both POS scanners and smartphones",", and behaves differently based on who is reading it: consumers who scan a digital link QR code can access ",[22,7222,7223],{},"a link-in-bio type of product page connecting to all the mandatory information plus additional content",", including product recall alerts, tutorials, promotions, loyalty programs, e-shops, and much, much more.",[15,7226,7227,7228,7231],{},"And if you connect your products to the Internet using a digital link QR code generator like ours, you can ",[22,7229,7230],{},"update the content and info behind the code"," how many times you need, without reprinting it. Like an endlessly recyclable product page.",[15,7233,7234],{},"In a nutshell:",[353,7236,7237,7244,7251,7261],{},[356,7238,7239,7240,7243],{},"digital link QR codes help companies ",[22,7241,7242],{},"comply with the environmental label regulations"," and any other present or future legal requirements for product packaging",[356,7245,7246,7247,7250],{},"digital link QR codes ",[22,7248,7249],{},"free up space on product packaging"," by combining all the functionalities of other barcodes, QRs, Data Matrix, and tags currently printed or attached to packs and labels",[356,7252,7246,7253,7256,7257],{},[22,7254,7255],{},"streamline processes"," across",[50,7258,7260],{"href":7259},"\u002Fguides\u002Fdigital-link-supply-chain\u002F"," the whole supply chain",[356,7262,7263,7264,7267],{},"digital link QR codes provide new ways to ",[22,7265,7266],{},"establish and maintain brand-consumer relationships",", improving the customer experience.",[15,7269,7270,7272,7273,7276,7277,7280],{},[399,7271],{},"You can experience the power of digital link QR codes by yourself trying our",[50,7274,7275],{"href":272}," digital link generator tool"," now, and ",[22,7278,7279],{},"sign up for free"," to unlock our advanced features.",[15,7282,7283,7284,386],{},"Need more details? Reach out at info@digital-link-com, we will be happy to ",[22,7285,7286],{},"answer all your questions",[15,7288,7289],{},"Don’t wait until you receive an official warning or get fined!",{"title":566,"searchDepth":567,"depth":567,"links":7291},[7292,7293,7294,7295,7296,7297,7298,7299,7300],{"id":6809,"depth":567,"text":6810},{"id":6857,"depth":567,"text":6858},{"id":6886,"depth":567,"text":6887},{"id":6970,"depth":567,"text":6971},{"id":7003,"depth":567,"text":7004},{"id":7042,"depth":567,"text":7043},{"id":7071,"depth":567,"text":7072},{"id":7116,"depth":567,"text":7117},{"id":7163,"depth":567,"text":7164},"A quick guide to understand environmental labels in France and Italy and comply with the help of digital link QR Codes, avoiding fines and penalties.",{},"\u002Fimages\u002F2023\u002F01\u002FThe-new-European-environmental-labels-explained-in-8-easy-points-or-How-to-keep-selling-your-products-in-France-and-Italy.jpg","\u002Fnews\u002Fenvironmental-labels-france-italy","2024-08-16T18:18:41+02:00",{"title":6739,"description":7301},"\u002Fnews\u002Fenvironmental-labels-france-italy\u002F","news\u002Fenvironmental-labels-france-italy","2024-08-16T20:55:48+02:00","Q3UIzr3pFxnVVDzshvOjOoxdgdL1eAZGxXGxfxMA3t4",{"id":7312,"title":7313,"author":7,"body":7314,"category":7,"description":7858,"extension":612,"heading":7859,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":7860,"navigation":614,"ogImage":7861,"path":7862,"publishedAt":7863,"sections":7,"seo":7864,"sourcePath":7865,"stem":7866,"updatedAt":7867,"videos":7,"__hash__":7868},"pages\u002Fnews\u002Feuropean-article-number-search.md","European Article Number search: Best tools & guide",{"type":9,"value":7315,"toc":7835},[7316],[12,7317,7318,7326,7330,7355,7394,7398,7405,7438,7449,7459,7463,7466,7498,7513,7517,7524,7528,7535,7539,7552,7556,7566,7576,7580,7583,7587,7594,7598,7601,7631,7635,7639,7646,7650,7657,7661,7671,7675,7684,7688,7695,7699,7734,7738,7744,7770,7780,7782,7798,7820],{},[15,7319,7320,7321,1188,7324,386],{},"In today’s interconnected retail, e-commerce, and logistics industries, speed and accuracy in product identification are no longer optional; they are the backbone of success. Whether you’re managing an online store with thousands of SKUs, overseeing inventory for a warehouse, or simply trying to verify if the product you’re about to buy is authentic, one small code can make all the difference: the EAN (European Article Number search), also known as the ",[22,7322,7323],{},"International Article Number",[22,7325,5467],{},[89,7327,7329],{"id":7328},"what-is-an-ean-and-why-does-it-matter","What is an EAN and why does it matter?",[15,7331,1260,7332,7335,7336,7339,7340,7343,7344,1014,7346,1018,7348,7351,7352,386],{},[22,7333,7334],{},"European Article Number"," is a standardized ",[22,7337,7338],{},"barcode number"," that uniquely identifies products around the ",[22,7341,7342],{},"world",". It usually appears as a 13-digit string (EAN-13), though some products use the shorter EAN-8 format. These identifiers are widely used by ",[22,7345,2323],{},[22,7347,2320],{},[22,7349,7350],{},"distributors"," to connect a product with its official record in a ",[22,7353,7354],{},"database",[15,7356,7357,7358,7361,7362,7365,7366,7368,7369,7372,7373,1014,7376,7379,7380,7383,7384,1014,7387,1014,7390,7393],{},"When you scan or type an ",[22,7359,7360],{},"EAN code"," into a ",[22,7363,7364],{},"barcode scanner"," or lookup tool, the search connects to a ",[22,7367,7354],{}," that links the ",[22,7370,7371],{},"code"," to a product’s name, description, ",[22,7374,7375],{},"brand",[22,7377,7378],{},"company",", and packaging details. Think of it as a universal ",[22,7381,7382],{},"article number",": unique, consistent, and traceable across ",[22,7385,7386],{},"Europe",[22,7388,7389],{},"Asia",[22,7391,7392],{},"Canada",", and beyond.",[89,7395,7397],{"id":7396},"why-eans-are-crucial-for-businesses","Why EANs are crucial for businesses",[15,7399,7400,7401,7404],{},"EANs are more than numbers. They are the foundation of ",[22,7402,7403],{},"business"," operations in retail and logistics. Companies use them to:",[353,7406,7407,7413,7419,7425],{},[356,7408,7409,7412],{},[22,7410,7411],{},"Identify products quickly:"," From a single product code, employees can access specifications, pricing, and stock levels.",[356,7414,7415,7418],{},[22,7416,7417],{},"Verify authenticity:"," By checking assigned and registered codes, businesses can ensure products are not counterfeit.",[356,7420,7421,7424],{},[22,7422,7423],{},"Ensure data consistency:"," When every retailer uses the same identifier, confusion disappears across borders.",[356,7426,7427,7430,7431,386],{},[22,7428,7429],{},"Integrate with systems:"," EANs can connect with ERP, CRM, and e-commerce platforms via ",[50,7432,7434,7437],{"href":7433},"\u002Fdigital-link-api\u002F",[22,7435,7436],{},"API"," integrations",[15,7439,7440,7441,7444,7445,7448],{},"Large businesses often rely on ",[22,7442,7443],{},"bulk EAN lookups",", importing an ",[22,7446,7447],{},"Excel sheet"," of product numbers into a search tool. This saves time when checking hundreds of items at once and prevents missing or duplicate entries.",[73,7450,7451],{},[76,7452,7453,7455],{},[79,7454],{},[82,7456],{"alt":7457,"height":85,"src":7458,"width":87},"Woman scanning a bottle’s barcode with a handheld scanner while an Excel sheet with product codes is displayed on her laptop.","\u002Fimages\u002F2025\u002F09\u002FWoman-scanning-a-bottles-barcode-with-a-handheld-scanner-while-an-Excel-sheet-with-product-codes-is-displayed-on-her-laptop.png",[89,7460,7462],{"id":7461},"why-eans-benefit-consumers","Why EANs benefit consumers",[15,7464,7465],{},"Consumers also gain from the system:",[353,7467,7468,7478,7488],{},[356,7469,7470,7473,7474,7477],{},[22,7471,7472],{},"Authenticity checks:"," Buyers can run a ",[22,7475,7476],{},"European Article Number search"," before making a purchase.",[356,7479,7480,7483,7484,7487],{},[22,7481,7482],{},"Price comparisons:"," Lookup tools show where the same ",[22,7485,7486],{},"EAN"," is sold, helping consumers find the best sale.",[356,7489,7490,7493,7494,7497],{},[22,7491,7492],{},"Detailed information:"," A quick scan may reveal reviews, origin ",[22,7495,7496],{},"country code",", and technical components.",[15,7499,7500,7501,7504,7505,7508,7509,7512],{},"With the help of a ",[22,7502,7503],{},"smartphone",", any shopper can use a ",[22,7506,7507],{},"barcode scanner app"," to identify products instantly. Whether buying books with an ",[22,7510,7511],{},"ISBN",", electronics, or groceries, the experience becomes faster and easier.",[89,7514,7516],{"id":7515},"what-makes-a-great-ean-search-tool","What makes a great EAN search tool?",[15,7518,7519,7520,7523],{},"Not every ",[22,7521,7522],{},"EAN search"," service offers the same experience. The best tools combine reliability with powerful features.",[97,7525,7527],{"id":7526},"speed-and-reliability","Speed and reliability",[15,7529,7530,7531,7534],{},"A strong tool ensures results appear instantly. ",[22,7532,7533],{},"Retailers"," running thousands of daily searches can’t afford delays.",[97,7536,7538],{"id":7537},"comprehensive-database","Comprehensive database",[15,7540,7541,7542,7545,7546,7549,7550,386],{},"Coverage matters. A good tool includes millions of ",[22,7543,7544],{},"products",", from ",[22,7547,7548],{},"books"," to industrial components, and is updated frequently to reflect new items added by ",[22,7551,2320],{},[97,7553,7555],{"id":7554},"user-friendly-interface","User-friendly interface",[15,7557,7558,7559,7561,7562,7565],{},"Shoppers want quick answers on their ",[22,7560,7503],{},", while business users may prefer an ",[22,7563,7564],{},"Excel sheet upload"," or bulk search page. Both should be intuitive.",[73,7567,7568],{},[76,7569,7570,7572],{},[79,7571],{},[82,7573],{"alt":7574,"height":85,"src":7575,"width":87},"Woman scanning a product’s barcode with her smartphone in a retail store aisle filled with personal care items","\u002Fimages\u002F2025\u002F09\u002FWoman-scanning-a-products-barcode-with-her-smartphone-in-a-retail-store-aisle-filled-with-personal-care-items.png",[97,7577,7579],{"id":7578},"accuracy-and-verification","Accuracy and verification",[15,7581,7582],{},"Incorrect data can create major issues. Tools that leverage official GS1 sources provide verified, registered information, ensuring compliance and accuracy.",[97,7584,7586],{"id":7585},"integration-capabilities","Integration capabilities",[15,7588,7589,7590,7593],{},"For developers and enterprises, API access is key. It allows them to ",[22,7591,7592],{},"leverage"," lookups automatically in online stores, warehouses, or retail systems.",[97,7595,7597],{"id":7596},"extra-features","Extra features",[15,7599,7600],{},"Top services often add:",[353,7602,7603,7609,7615,7625],{},[356,7604,7605,7608],{},[22,7606,7607],{},"Batch search:"," Run multiple product codes at once.",[356,7610,7611,7614],{},[22,7612,7613],{},"Custom reporting:"," Export data for review and analysis.",[356,7616,7617,7620,7621,7624],{},[22,7618,7619],{},"Country prefixes:"," Identify the ",[22,7622,7623],{},"origin"," of products by their assigned number ranges.",[356,7626,7627,7630],{},[22,7628,7629],{},"Scanning with smartphones:"," Transform mobile devices into barcode readers for quick results.",[89,7632,7634],{"id":7633},"the-best-ean-search-tools-available-today","The best EAN search tools available today",[97,7636,7638],{"id":7637},"_1-gs1-gepir","1. GS1 GEPIR",[15,7640,7641,7642,7645],{},"The official GS1 tool connects directly to the source of truth. It verifies ",[22,7643,7644],{},"registered"," company details and supports limited free searches. Perfect for compliance and supplier verification.",[97,7647,7649],{"id":7648},"_2-eandatacom","2. EANdata.com",[15,7651,7652,7653,7656],{},"A community-driven site covering millions of ",[22,7654,7655],{},"barcodes",". It’s free, includes images, and is useful for casual checks, though some data may be missing.",[97,7658,7660],{"id":7659},"_3-barcodelookupcom","3. Barcodelookup.com",[15,7662,7663,7664,7666,7667,7670],{},"A polished platform offering paid ",[22,7665,7436],{}," access, strong coverage, and modern design. Ideal for ",[22,7668,7669],{},"e-commerce businesses"," that want to connect and automate.",[97,7672,7674],{"id":7673},"_4-upcitemdbcom","4. UPCItemDB.com",[15,7676,7677,7678,7680,7681,386],{},"Although it started with UPCs, this database also covers EANs and ",[22,7679,7511],{}," numbers. It’s free and includes price comparisons across ",[22,7682,7683],{},"stores",[97,7685,7687],{"id":7686},"_5-digit-eyes-ios-app","5. Digit-Eyes (iOS app)",[15,7689,7690,7691,7694],{},"A mobile tool built for accessibility, allowing instant scanning with an iPhone. Great for ",[22,7692,7693],{},"retail staff"," or consumers who want product information on the go.",[89,7696,7698],{"id":7697},"how-to-choose-the-right-tool","How to choose the right tool",[353,7700,7701,7707,7720,7726],{},[356,7702,7703,7706],{},[22,7704,7705],{},"Casual users:"," Free websites are enough to find product information.",[356,7708,7709,7712,7713,1188,7716,7719],{},[22,7710,7711],{},"Sellers and retailers:"," Paid tools with ",[22,7714,7715],{},"bulk search",[22,7717,7718],{},"API integration"," are worth the investment.",[356,7721,7722,7725],{},[22,7723,7724],{},"Manufacturers:"," Official GS1 databases ensure accuracy and proper assignment.",[356,7727,7728,7731,7732,386],{},[22,7729,7730],{},"Mobile users:"," A smartphone scanner app makes it easier to scan barcodes in ",[22,7733,7683],{},[89,7735,7737],{"id":7736},"the-future-of-ean-search","The future of EAN search",[15,7739,7740,7741,7743],{},"The future of ",[22,7742,7476],{}," is about more than finding data. Upcoming developments include:",[353,7745,7746,7752,7758,7764],{},[356,7747,7748,7751],{},[22,7749,7750],{},"AI-powered insights:"," Tools that analyze sales data, provide recommendations, or forecast demand.",[356,7753,7754,7757],{},[22,7755,7756],{},"Blockchain verification:"," Ensuring authenticity for luxury goods and pharmaceuticals.",[356,7759,7760,7763],{},[22,7761,7762],{},"AR experiences:"," Scan with AR glasses and see product details overlayed in real time.",[356,7765,7766,7769],{},[22,7767,7768],{},"Global retail integration:"," Closer connections with online marketplaces, ensuring real-time price and stock updates.",[73,7771,7772],{},[76,7773,7774,7776],{},[79,7775],{},[82,7777],{"alt":7778,"height":85,"src":7779,"width":87},"Person scanning a product box with a QR code and GTIN underneath, while their smartphone screen displays a landing page with product details","\u002Fimages\u002F2025\u002F09\u002FPerson-scanning-a-product-box-with-a-QR-code-and-GTIN-underneath-while-their-smartphone-screen-displays-a-landing-page-with-product-details.png",[89,7781,2585],{"id":2584},[15,7783,1260,7784,7786,7787,7790,7791,7794,7795,7797],{},[22,7785,7334],{}," system remains one of the most important ",[22,7788,7789],{},"standards"," in global commerce. From small ",[22,7792,7793],{},"companies"," to multinational ",[22,7796,2320],{},", these identifiers ensure smooth trade, accurate records, and consumer trust.",[15,7799,7800,7801,7804,7805,7808,7809,7811,7812,7815,7816,7819],{},"Whether you’re looking to ",[22,7802,7803],{},"buy EAN codes",", run a ",[22,7806,7807],{},"bulk EAN lookup",", or simply use your ",[22,7810,7503],{}," as a scanner in a ",[22,7813,7814],{},"store",", the right tool makes the process faster and more reliable. With options ranging from official GS1 services to free community ",[22,7817,7818],{},"websites",", businesses and consumers alike can easily find, verify, and connect product information with just one number.",[15,7821,7822,7823,1014,7825,7827,7828,7830,7831,7834],{},"As commerce grows more complex across ",[22,7824,7386],{},[22,7826,7389],{},", and the rest of the ",[22,7829,7342],{},", one thing is certain: having quick access to accurate product data through a reliable ",[22,7832,7833],{},"EAN search tool"," is no longer a luxury: it’s a necessity.",{"title":566,"searchDepth":567,"depth":567,"links":7836},[7837,7838,7839,7840,7848,7855,7856,7857],{"id":7328,"depth":570,"text":7329},{"id":7396,"depth":570,"text":7397},{"id":7461,"depth":570,"text":7462},{"id":7515,"depth":570,"text":7516,"children":7841},[7842,7843,7844,7845,7846,7847],{"id":7526,"depth":567,"text":7527},{"id":7537,"depth":567,"text":7538},{"id":7554,"depth":567,"text":7555},{"id":7578,"depth":567,"text":7579},{"id":7585,"depth":567,"text":7586},{"id":7596,"depth":567,"text":7597},{"id":7633,"depth":570,"text":7634,"children":7849},[7850,7851,7852,7853,7854],{"id":7637,"depth":567,"text":7638},{"id":7648,"depth":567,"text":7649},{"id":7659,"depth":567,"text":7660},{"id":7673,"depth":567,"text":7674},{"id":7686,"depth":567,"text":7687},{"id":7697,"depth":570,"text":7698},{"id":7736,"depth":570,"text":7737},{"id":2584,"depth":570,"text":2585},"Find the best European Article Number search tools to verify EAN codes, run bulk lookups, and access reliable product data worldwide.","The best European Article Number search tool for quick product lookup",{},"\u002Fimages\u002F2025\u002F09\u002FEuropean-Article-Number-search.png","\u002Fnews\u002Feuropean-article-number-search","2025-09-12T17:31:46+02:00",{"title":7313,"description":7858},"\u002Fnews\u002Feuropean-article-number-search\u002F","news\u002Feuropean-article-number-search","2025-09-12T17:31:48+02:00","2xc2PvyVwIWRG3hk2foYs5ftRAqCNSQMSJzYv44z1r0",{"id":7870,"title":7871,"author":7,"body":7872,"category":7,"description":8408,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":8409,"navigation":614,"ogImage":8410,"path":8411,"publishedAt":8412,"sections":7,"seo":8413,"sourcePath":8414,"stem":8415,"updatedAt":8416,"videos":7,"__hash__":8417},"pages\u002Fnews\u002Feuropean-wine-label-reform.md","All about the European wine label reform in a 5-minute read",{"type":9,"value":7873,"toc":8399},[7874],[12,7875,7876,7879,7886,7897,7909,7915,7918,7922,7932,7950,7956,7963,7973,7984,7995,8008,8012,8019,8027,8034,8054,8070,8083,8089,8093,8107,8119,8126,8155,8164,8172,8182,8189,8199,8203,8208,8227,8232,8236,8243,8250,8261,8268,8278,8285,8289,8298,8305,8334,8344,8351,8353,8377,8386,8393],{},[15,7877,7878],{},"By the end of 2023, all wine labels in the EU will have to provide nutrition facts and ingredients. Discover how digital links can help you comply with the new regulations.",[15,7880,7881,7882,7885],{},"If you are reading this, chances are you are a winemaker or work with wine or wine-based beverages. As wine lovers, we appreciate ",[22,7883,7884],{},"how much effort and passion it takes"," to maintain and improve a terroir, select and blend vines to perfection, age the vintages properly, and ensure maximum quality throughout the wine supply chain.",[15,7887,7888,7889,7892,7893,7896],{},"Well, now’s the time to furtherly highlight all this and more to connoisseurs and conscious consumers across Europe alike. Because ",[22,7890,7891],{},"from December 8, 2023, all wines and aromatized wines"," (like Vermouth, Quinquina, Lillet, or Americano) put on the market in the European Union ",[22,7894,7895],{},"must include a nutrition declaration and a list of ingredients"," on their labels.",[15,7898,7899,7900,7903,7904,7908],{},"These are the basic requirements introduced by the ",[22,7901,7902],{},"EU Regulation 2021\u002F2117",", putting into effect the ",[50,7905,7907],{"href":7906},"\u002Fguides\u002Feu-regulation-2021-2117\u002F","European wine label reform"," (or should we say revolution?)",[15,7910,7911,7912,386],{},"At this point, you are most likely wondering how hard will this new law hit your business and what you should do to prepare and meet its obligations. We made sure to answer these questions and more with our guide to ",[22,7913,7914],{},"quickly learn the essentials of the new European wine label reform",[15,7916,7917],{},"Ready? Let’s cut to the chase, then.",[97,7919,7921],{"id":7920},"what-is-eu-regulation-20212117","What is EU Regulation 2021\u002F2117?",[15,7923,7924,7928,7929,386],{},[50,7925,7902],{"href":7926,"rel":7927},"https:\u002F\u002Fwww.eumonitor.eu\u002F9353000\u002F1\u002Fj4nvk6yhcbpeywk_j9vvik7m1c3gyxp\u002Fvlok8fweejzl",[2103],", published on December 2, 2021, integrates and amends previous regulations to enable the implementation of ",[22,7930,7931],{},"stricter requirements for wine and aromatized wine labels",[15,7933,7934,7935,7938,7939,7944,7945,386],{},"The ultimate purpose of this measure is to promote ",[22,7936,7937],{},"consumer health and food safety"," in the framework of the",[50,7940,7943],{"href":7941,"rel":7942},"https:\u002F\u002Fagriculture.ec.europa.eu\u002Fcommon-agricultural-policy_en",[2103]," Common Agricultural Policy (CAP) program"," and the so-called European ",[50,7946,7949],{"href":7947,"rel":7948},"https:\u002F\u002Ffood.ec.europa.eu\u002Fhorizontal-topics\u002Ffarm-fork-strategy_en",[2103]," “Farm to Fork” strategy",[15,7951,7952,7953,386],{},"High-level objectives apart, the key takeaway here for winemakers and distributors is that all bottles sold within the EU borders will have to ",[22,7954,7955],{},"provide consumers with a nutrition declaration and a detailed list of ingredients",[15,7957,7958,7959,7962],{},"This information can be printed directly on the label or ",[22,7960,7961],{},"made available “by electronic means,”"," except for the energy value (with the symbol “E”), which must always be shown on the label, as well as any substance that might cause allergies or intolerances.",[73,7964,7965],{},[76,7966,7967,7969],{},[79,7968],{},[82,7970],{"alt":7971,"src":7972},"What is EU Regulation","\u002Fimages\u002F2023\u002F02\u002FWhat-is-EU-Regulation-2.jpg",[15,7974,7975,7976,7979,7980,7983],{},"But what does “by electronic means” exactly mean? Simply put, you can redirect buyers ",[22,7977,7978],{},"through a digital link QR code"," to an online resource where all the mandatory info is available. Without cluttering the label too much, and ",[22,7981,7982],{},"free to edit data whenever necessary",": no need to reprint any labels.",[15,7985,7986,7987,7990,7991,7994],{},"Remember, though, that the page hosting the mandatory info should ",[22,7988,7989],{},"avoid collecting or tracking user data"," and should ",[22,7992,7993],{},"not provide content aimed at marketing"," purposes.",[15,7996,7997,7998,8003,8004,8007],{},"In addition, as stated by ",[50,7999,8002],{"href":8000,"rel":8001},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FALL\u002F?uri=CELEX%3A32011R1169",[2103]," article 15 of EU Regulation 1169\u002F2011",", mandatory information must be ",[22,8005,8006],{},"provided in a language easily understood by the consumers"," of the EU country where a food or beverage is marketed.",[97,8009,8011],{"id":8010},"what-is-a-nutrition-declaration-for-wines","What is a nutrition declaration for wines?",[15,8013,8014,8015,8018],{},"According to EU law, a compliant nutrition declaration must inform consumers about a food or beverage’s energy and nutrient content. The minimum ",[22,8016,8017],{},"mandatory information required"," is:",[353,8020,8021,8024],{},[356,8022,8023],{},"energy value",[356,8025,8026],{},"amounts of fat, saturates, carbohydrates, sugars, protein, and salt",[15,8028,8029,8030,8033],{},"In addition to that, ",[22,8031,8032],{},"optional information"," includes amounts of:",[353,8035,8036,8039,8042,8045,8048,8051],{},[356,8037,8038],{},"mono-unsaturates",[356,8040,8041],{},"polyunsaturates",[356,8043,8044],{},"polyols",[356,8046,8047],{},"starch",[356,8049,8050],{},"fiber",[356,8052,8053],{},"any of the vitamins or minerals permitted by law",[15,8055,8056,8058,8059,8062,8063,8066,8067,386],{},[399,8057],{},"The values displayed in the nutrition declaration are averages. They can be based on ",[22,8060,8061],{},"analysis made by the manufacturer",", calculated using the ",[22,8064,8065],{},"known or actual average values"," of the ingredients, or with ",[22,8068,8069],{},"generally established and accepted data",[15,8071,8072,8073,8078,8079,8082],{},"The energy value must be indicated in kilojoules (kJ) and kilo calories (kcal) per 100 g or 100 ml, and nutrient amounts must be indicated per 100 g or 100 ml. Anyway,",[50,8074,8077],{"href":8075,"rel":8076},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002F?uri=CELEX:32011R1169#d1e2588-18-1",[2103]," article 33 of EU Regulation 1169\u002F2011"," lists a few cases in which ",[22,8080,8081],{},"values expressed per portion or consumption unit"," (for instance, “a glass”) can be added to the information per 100 g or 100 ml, or replace it entirely.",[15,8084,8085,8086,386],{},"What’s especially important is that the most accepted way of displaying the nutrition declaration is ",[22,8087,8088],{},"in table form",[97,8090,8092],{"id":8091},"what-is-a-list-of-ingredients-for-wines","What is a list of ingredients for wines?",[15,8094,8095,8096,8099,8100,8103,8104,386],{},"A general rule for ingredient lists in the EU is that all lists must be ",[22,8097,8098],{},"preceded by a heading including the word “ingredients” ","and must include all the ingredients in ",[22,8101,8102],{},"descending order of weight",", each one ",[22,8105,8106],{},"designated by its specific name",[15,8108,8109,8110,8113,8114,386],{},"Details about how ingredients should be displayed on food and beverage labels are provided by ",[22,8111,8112],{},"Annex I to XV"," of",[50,8115,8118],{"href":8116,"rel":8117},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002FHTML\u002F?uri=CELEX:02011R1169-20180101#tocId84",[2103]," EU Regulation 1169\u002F2011",[15,8120,8121,8122,8125],{},"Not keen on reading an entire regulation of the European Parliament and of the Council? We’ve got you covered. Here is ",[22,8123,8124],{},"a list of wine ingredients"," that could be included in the new labels:",[353,8127,8128,8131,8134,8137,8140,8143,8146,8149,8152],{},[356,8129,8130],{},"grapes",[356,8132,8133],{},"grape must",[356,8135,8136],{},"saccharose",[356,8138,8139],{},"concentrated\u002Frectified grape must",[356,8141,8142],{},"liqueur d’expedition",[356,8144,8145],{},"stabilizers and acidity regulators such as tartaric acid, metatartaric acid, malic acid, lactic acid, fumaric acid, citric acid, calcium sulfate, gum arabic, yeast mannoproteins, carboxymethylcellulose (CMC), and potassium poly aspartate (these can be preceded by “May contain”)",[356,8147,8148],{},"preservatives and antioxidants such as sulfur dioxide, potassium bisulfite, potassium metabisulfite, potassium sorbate, lysozyme, ascorbic acid, and dimethyl dicarbonate (DMDC)",[356,8150,8151],{},"gas preservers such as argon, nitrogen, and carbon dioxide (these can be included by simply writing “Bottled in a protective atmosphere”)",[356,8153,8154],{},"other substances such as Aleppo pine resin and caramel.",[15,8156,8157,8159,8160,8163],{},[399,8158],{},"We’re ",[22,8161,8162],{},"keeping this list updated"," as further details are released from the authorities.",[97,8165,8167,8168],{"id":8166},"what-is-the-deadline-to-comply-with-the-wine-label-requirements-introduced-by-eu-regulation-20212117","What is the deadline to comply with the wine label requirements introduced by EU Regulation 2021\u002F2117?",[22,8169,8170],{},[399,8171],{},[73,8173,8174],{},[76,8175,8176,8178],{},[79,8177],{},[82,8179],{"alt":8180,"src":8181},"What is the deadline to comply with the wine label requirements introduced by EU Regulation 2021_2117_","\u002Fimages\u002F2023\u002F01\u002FWhat-is-the-deadline-to-comply-with-the-wine-label-requirements-introduced-by-EU-Regulation-2021_2117_.jpg",[15,8183,8184,8185,8188],{},"The regulation provided a 2-year transition period, so any wine and aromatized wine ",[22,8186,8187],{},"produced and labeled after December 8, 2023",", must meet its requirements.",[15,8190,8191,8192,8195,8196,386],{},"Wines and aromatized wines produced and labeled before December 8, 2023, can still be marketed in the EU ",[22,8193,8194],{},"until stocks last",". Relabeling bottles already on the market is ",[22,8197,8198],{},"not required",[97,8200,8202],{"id":8201},"what-are-the-consequences-for-not-complying-with-the-new-wine-label-reform","What are the consequences for not complying with the new wine label reform?",[15,8204,8205,8207],{},[50,8206,7902],{"href":7906}," doesn’t explicitly establish penalties or fines for non-compliant products, leaving it to the Member States to take adequate measures to:",[353,8209,8210,8220],{},[356,8211,8212,8213,8216,8217],{},"ensure that wines and aromatized wines not labeled in conformity with the regulation are ",[22,8214,8215],{},"not placed on the market"," and, if they are already available, are ",[22,8218,8219],{},"withdrawn from the market",[356,8221,8222,8223,8226],{},"apply ",[22,8224,8225],{},"effective penalties"," for non-compliant producers and distributors",[15,8228,8229,8231],{},[399,8230],{},"We will provide more details about fines and penalties as soon as Member States release them.",[97,8233,8235],{"id":8234},"is-the-wine-label-reform-limited-to-the-european-union","Is the wine label reform limited to the European Union?",[15,8237,8238,8239,8242],{},"EU Regulation 2021\u002F2117 is a European law and only affects EU countries, which, by the way, represent ",[22,8240,8241],{},"63% of global wine production"," and 57% of global wine consumption, plus 70% of total wine exports.",[15,8244,8245,8246,8249],{},"But it’s very likely that similar requirements might be ",[22,8247,8248],{},"introduced soon in other countries",", like the U.S.",[15,8251,8252,8253,8260],{},"The U.S. Treasury Department released the report ",[50,8254,8257],{"href":8255,"rel":8256},"https:\u002F\u002Fhome.treasury.gov\u002Fsystem\u002Ffiles\u002F136\u002FCompetition-Report.pdf",[2103],[22,8258,8259],{},"“Competition in the Markets for Beer, Wine, and Spirits”"," in February 2022, responding to a direct order from President Biden.",[15,8262,8263,8264,8267],{},"The report advises the Alcohol and Tobacco Tax and Trade Bureau (TTB), which regulates alcoholic beverages in the U.S., to implement “regulatory proposals that could serve public health and foster competition by providing information to consumers, such as ",[22,8265,8266],{},"mandatory allergen, nutrition, and ingredient labeling",".”",[73,8269,8270],{},[76,8271,8272,8274],{},[79,8273],{},[82,8275],{"alt":8276,"src":8277},"Is the wine label reform limited to the European Union_","\u002Fimages\u002F2023\u002F01\u002FIs-the-wine-label-reform-limited-to-the-European-Union_.jpg",[15,8279,8280,8281,8284],{},"So, more robust label regulations are expected in the country that ",[22,8282,8283],{},"ranks fourth among wine producers ","worldwide, after Italy, France, and Spain. And more will follow.",[97,8286,8288],{"id":8287},"how-to-comply-with-the-wine-label-reform-requirements-of-eu-regulation-20212117","How to comply with the wine label reform requirements of EU Regulation 2021\u002F2117?",[15,8290,8291,8292,8297],{},"The easiest and most flexible solution to meet the new requirements for wine and aromatized wine labels in the EU is to ",[22,8293,8294,8295],{},"use digital link ",[50,8296,3039],{"href":3038}," to connect consumers to the mandatory info.",[15,8299,8300,8301,8304],{},"Digital link QRs, like the ones we provide, encode ",[22,8302,8303],{},"a web address combined with the GTIN"," information.",[15,8306,8307,8308,8311,8312,8315,8316,8319,8320,8323,8324,1014,8327,8329,8330,8333],{},"This way, the same QR code can be used ",[22,8309,8310],{},"at points of sale for checkout",", while consumers who read it with their smartphones are redirected to ",[22,8313,8314],{},"a product page displaying the nutrition declaration and the list of ingredients",", plus links to all relevant online resources like ",[22,8317,8318],{},"recipes",", interactive ",[22,8321,8322],{},"winery tours",", educational ",[22,8325,8326],{},"videos",[22,8328,5302],{}," programs, ",[22,8331,8332],{},"e-shops",": the sky’s the limit.",[73,8335,8336],{},[76,8337,8338,8340],{},[79,8339],{},[82,8341],{"alt":8342,"src":8343},"How to comply with the wine label requirements of EU Regulation 2021_2117_","\u002Fimages\u002F2023\u002F01\u002FHow-to-comply-with-the-wine-label-requirements-of-EU-Regulation-2021_2117_.jpg",[15,8345,8346,8347,8350],{},"Not to mention that with a digital link QR code, you can ",[22,8348,8349],{},"get rid of all other barcodes and marketing QRs"," on labels in a single move.",[15,8352,7234],{},[353,8354,8355,8361,8367,8373],{},[356,8356,7239,8357,8360],{},[22,8358,8359],{},"comply with the EU wine label regulations"," and any other present or future legal requirements for wine packaging",[356,8362,7246,8363,8366],{},[22,8364,8365],{},"free up space on labels"," by combining all the functionalities of other barcodes, QRs, Data Matrix, and tags currently printed or attached to bottles",[356,8368,7246,8369,7256,8371],{},[22,8370,7255],{},[50,8372,7260],{"href":7259},[356,8374,7263,8375,7267],{},[22,8376,7266],{},[15,8378,8379,8381,8382,8385],{},[399,8380],{},"Since the ",[22,8383,8384],{},"2027 deadline for the global transition"," from the old barcodes to digital link QR codes is quickly approaching, it’s a win-win!",[15,8387,8388,8389,8392],{},"Eager to discover more and get ready for the wine label revolution? ",[22,8390,8391],{},"Get in touch with our experts"," at info@digital-link.com",[15,8394,8395,8396,386],{},"We will be more than happy to answer all your questions and design ",[22,8397,8398],{},"a solution tailored to your needs",{"title":566,"searchDepth":567,"depth":567,"links":8400},[8401,8402,8403,8404,8405,8406,8407],{"id":7920,"depth":567,"text":7921},{"id":8010,"depth":567,"text":8011},{"id":8091,"depth":567,"text":8092},{"id":8166,"depth":567,"text":8167},{"id":8201,"depth":567,"text":8202},{"id":8234,"depth":567,"text":8235},{"id":8287,"depth":567,"text":8288},"A quick guide to the EU wine label reform and how to comply with digital link QR codes before the deadline.",{},"\u002Fimages\u002F2023\u002F01\u002FEverything-you-need-to-know-about-the-European-wine-label-reform-in-a-5-minute-read.jpg","\u002Fnews\u002Feuropean-wine-label-reform","2024-06-28T18:18:04+02:00",{"title":7871,"description":8408},"\u002Fnews\u002Feuropean-wine-label-reform\u002F","news\u002Feuropean-wine-label-reform","2024-09-05T14:50:00+02:00","jOqWzKYWA-BbpJ9YTBO7br2exYX9VhBWdVJNKFpbwP0",{"id":8419,"title":8420,"author":7,"body":8421,"category":7,"description":8904,"extension":612,"heading":8905,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":8906,"navigation":614,"ogImage":8907,"path":8908,"publishedAt":8909,"sections":7,"seo":8910,"sourcePath":8911,"stem":8912,"updatedAt":8913,"videos":7,"__hash__":8914},"pages\u002Fnews\u002Ffirst-gs1-qr-code-in-mexico.md","First GS1 QR code in Mexico: Digital Link innovates retail",{"type":9,"value":8422,"toc":8890},[8423],[12,8424,8425,8429,8446,8450,8474,8478,8505,8509,8538,8542,8545,8594,8603,8607,8631,8635,8670,8674,8721,8725,8762,8766,8795,8799,8827,8836,8840,8865],{},[89,8426,8428],{"id":8427},"introduction-redefining-retail-transparency-and-traceability","Introduction: Redefining retail transparency and traceability",[15,8430,8431,8432,8434,8435,8438,8439,8442,8443,8445],{},"Digital Link Connexum has made history by enabling the world’s first sales receipt using ",[22,8433,3039],{},". This groundbreaking event took place during the “Fábrica de Negocio: Cadena de Suministro 2024” in Mexico City, making it the ",[22,8436,8437],{},"first GS1 QR code in Mexico",". By incorporating advanced ",[22,8440,8441],{},"barcode technology",", Digital Link Connexum, in collaboration with industry leaders, is transforming how businesses use ",[22,8444,407],{}," to improve transparency, traceability, and consumer engagement.",[89,8447,8449],{"id":8448},"first-gs1-qr-code-used-in-mexicos-retail","First GS1 QR code used in Mexico’s retail",[15,8451,8452,8453,8455,8456,8459,8460,8463,8464,8466,8467,8470,8471,386],{},"The live demonstration showcased the creation of the first-ever sales receipt generated using ",[22,8454,3039],{}," on product packaging in Mexico, marking a significant moment for the retail industry. By incorporating detailed ",[22,8457,8458],{},"alphanumeric data",", including product details and ",[22,8461,8462],{},"barcode numbers",", this achievement showed how the ",[22,8465,4340],{}," can evolve in real time. This live session also introduced the potential for ",[22,8468,8469],{},"two-dimensional barcodes"," to be used across ",[22,8472,8473],{},"different countries",[89,8475,8477],{"id":8476},"how-qr-codes-are-transforming-supply-chains","How QR codes are transforming supply chains",[15,8479,8480,8481,8483,8484,8487,8488,8490,8491,1018,8493,8496,8497,8500,8501,8504],{},"The introduction of ",[22,8482,3039],{}," offers brands a powerful tool for improving ",[22,8485,8486],{},"supply chain transparency",". These advanced ",[22,8489,407],{}," can include vital information, such as product origin, ",[22,8492,7496],{},[22,8494,8495],{},"product identity",", and support the requirements for ",[22,8498,8499],{},"Digital Product Passports (DPP)",". With these tools, businesses can enhance ",[22,8502,8503],{},"traceability in retail",", allowing them to offer consumers complete transparency about the products they purchase.",[89,8506,8508],{"id":8507},"how-gs1-qr-codes-are-transforming-the-retail-landscape","How GS1 QR codes are transforming the retail landscape",[15,8510,8511,8512,1014,8515,8517,8518,8521,8522,8525,8526,8529,8530,8532,8533,8535,8536,2522],{},"Compared to traditional ",[22,8513,8514],{},"UPC barcodes",[22,8516,3039],{}," enable brands and manufacturers to take ",[22,8519,8520],{},"retail innovation"," to the next level. By embedding comprehensive ",[22,8523,8524],{},"data"," into each ",[22,8527,8528],{},"GS1 QR code",", companies are improving ",[22,8531,8503],{}," and providing real-time insights about their products. This innovation in ",[22,8534,5602],{}," allows businesses to better interact with their consumers, making product tracking, compliance, and ",[22,8537,8486],{},[89,8539,8541],{"id":8540},"partners-leading-the-way-in-qr-code-technology","Partners leading the way in QR code technology",[15,8543,8544],{},"This successful project would not have been possible without key industry partners:",[353,8546,8547,8557,8577],{},[356,8548,8549,8552,8553,8556],{},[22,8550,8551],{},"Domino Printing Sciences",": Delivered high-precision printing solutions that encoded ",[22,8554,8555],{},"UPC barcode"," and GS1 QR code details onto the products, ensuring accurate identification.",[356,8558,8559,8562,8563,8565,8566,8568,8569,8572,8573,8576],{},[22,8560,8561],{},"Datalogic",": Provided cutting-edge devices capable of reading ",[22,8564,8469],{},", such as ",[22,8567,3039],{},", ensuring the ",[22,8570,8571],{},"codes"," could be accurately scanned at the ",[22,8574,8575],{},"point"," of sale.",[356,8578,8579,8582,8583,8586,8587,8589,8590,8593],{},[22,8580,8581],{},"Cuvitek",": Developed ",[22,8584,8585],{},"software"," that interpreted the ",[22,8588,407],{},", preventing errors by automatically recognizing expired items and offering dynamic updates, such as ",[22,8591,8592],{},"customer"," discounts for near-expiration products.",[73,8595,8596],{},[76,8597,8598,8600],{},[79,8599],{},[82,8601],{"alt":8541,"height":3208,"src":8602,"width":87},"\u002Fimages\u002F2024\u002F10\u002FPartners-leading-the-way-in-QR-code-technology.png",[89,8604,8606],{"id":8605},"enhancing-traceability-and-transparency-with-qr-codes","Enhancing traceability and transparency with QR codes",[15,8608,8609,8610,8612,8613,8615,8616,8618,8619,8621,8622,2331,8625,8627,8628,8630],{},"The successful use of ",[22,8611,3039],{}," in Mexico highlights their ability to improve ",[22,8614,8503],{},". This achievement also emphasizes the role of ",[22,8617,8499],{},", a rising trend in ",[22,8620,8520],{},". By incorporating ",[22,8623,8624],{},"DPP",[22,8626,3039],{},", businesses can provide essential product details, meeting the growing demand for ",[22,8629,8486],{}," across various industries.",[89,8632,8634],{"id":8633},"expanding-gs1-qr-codes-to-different-industries-and-countries","Expanding GS1 QR codes to different industries and countries",[15,8636,8637,8638,8640,8641,55,8644,8647,8648,8650,8651,8653,8654,8656,8657,8659,8660,2331,8663,8666,8667,8669],{},"The pilot program also showcased how ",[22,8639,3039],{}," can be applied across various industries. Renowned brands like ",[22,8642,8643],{},"Charro Brewing Company",[22,8645,8646],{},"Grupo AlEn"," are now using ",[22,8649,3039],{}," to improve their supply chain logistics and ",[22,8652,8495],{}," processes. These ",[22,8655,4074],{}," are leveraging the flexibility of these ",[22,8658,8571],{}," to address the challenges posed by ",[22,8661,8662],{},"geographic regions",[22,8664,8665],{},"different product"," regulations and specifications, while remaining compliant with ",[22,8668,7496],{}," standards.",[89,8671,8673],{"id":8672},"product-packaging-innovation-digital-product-passports-and-gs1-qr-codes","Product packaging innovation: Digital Product Passports and GS1 QR codes",[15,8675,8676,8677,8679,8680,8682,8683,8686,8687,8689,8690,8693,8694,8696,8697,8700,8701,8703,8704,8706,8707,8709,8710,1188,8713,8716,8717,8720],{},"The integration of ",[22,8678,3039],{}," allows ",[22,8681,7793],{}," to expand their use of ",[22,8684,8685],{},"Digital Product Passports",". These ",[22,8688,8571],{}," support ",[22,8691,8692],{},"restricted circulation numbers",", ensuring that products from ",[22,8695,8473],{}," can be identified through specific ",[22,8698,8699],{},"barcode prefixes",". With this new system, ",[22,8702,4074],{}," can use ",[22,8705,3039],{}," to provide ",[22,8708,4239],{}," with dynamic product details that can be tailored to ",[22,8711,8712],{},"location",[22,8714,8715],{},"geographic region",", offering greater ",[22,8718,8719],{},"value"," and transparency.",[89,8722,8724],{"id":8723},"dynamic-product-data-and-customer-interaction","Dynamic product data and customer interaction",[15,8726,8727,8728,8730,8731,8706,8734,8736,8737,8739,8740,8742,8743,8745,8746,8748,8749,8752,8753,1014,8756,8758,8759,8761],{},"One of the most exciting benefits of using ",[22,8729,3039],{}," is the ability for ",[22,8732,8733],{},"businesses",[22,8735,4239],{}," with real-time updates. These ",[22,8738,8571],{}," allow for dynamic interactions, such as delivering personalized offers, ensuring product compliance, and offering ",[22,8741,4239],{}," immediate access to essential ",[22,8744,8524],{},". By scanning the ",[22,8747,407],{}," with a ",[22,8750,8751],{},"phone"," or professional ",[22,8754,8755],{},"scanner",[22,8757,2084],{}," can instantly access key product details, including origin, sustainability certifications, and ",[22,8760,8592],{}," reviews.",[89,8763,8765],{"id":8764},"compliance-with-international-barcode-standards","Compliance with international barcode standards",[15,8767,1260,8768,8770,8771,8774,8775,8777,8778,8780,8781,8784,8785,8787,8788,1188,8790,8792,8793,386],{},[22,8769,3039],{}," also meet international ",[22,8772,8773],{},"barcode"," standards, ensuring that ",[22,8776,8733],{}," comply with regulations across ",[22,8779,8473],{},". This ensures that each product can be accurately tracked and traced through every stage of its lifecycle. ",[22,8782,8783],{},"Companies"," can now issue ",[22,8786,8692],{}," to distinguish products by ",[22,8789,7496],{},[22,8791,8715],{},", ensuring seamless management of products across ",[22,8794,8473],{},[89,8796,8798],{"id":8797},"future-use-of-qr-codes-in-product-packaging","Future use of QR codes in product packaging",[15,8800,1863,8801,8803,8804,1231,8806,8808,8809,8812,8813,8815,8816,4341,8818,8820,8821,8823,8824,8826],{},[22,8802,7793],{}," around the world continue to innovate, the use of ",[22,8805,3039],{},[22,8807,5602],{}," is expected to increase. ",[22,8810,8811],{},"Manufacturers"," are already exploring how these ",[22,8814,8571],{}," can be used to mark product origins, improve logistics, and manage ",[22,8817,8699],{},[22,8819,3039],{}," offer ",[22,8822,8733],{}," a scalable solution for handling the ",[22,8825,4340],{}," challenges of tomorrow.",[73,8828,8829],{},[76,8830,8831,8833],{},[79,8832],{},[82,8834],{"alt":8798,"height":3208,"src":8835,"width":87},"\u002Fimages\u002F2024\u002F10\u002FFuture-use-of-QR-codes-in-product-packaging.png",[89,8837,8839],{"id":8838},"conclusion-setting-a-new-standard-in-retail-and-logistics","Conclusion: Setting a new standard in retail and logistics",[15,8841,8842,8843,8845,8846,8848,8849,8851,8852,8854,8855,8857,8858,8860,8861,8864],{},"The successful completion of the world’s first retail transaction using ",[22,8844,3039],{}," in Mexico marks a pivotal moment in the evolution of retail and ",[22,8847,4340],{}," management. As more ",[22,8850,7793],{}," embrace this technology, ",[22,8853,3039],{}," are set to revolutionize how ",[22,8856,8733],{}," interact with their ",[22,8859,4239],{},", manage their ",[22,8862,8863],{},"supply chains",", and provide product transparency.",[15,8866,8867,8868,8871,8872,8874,8875,8877,8878,8880,8881,55,8883,8885,8886,8889],{},"By partnering with ",[22,8869,8870],{},"industry"," leaders, Digital Link Connexum has demonstrated the limitless potential of ",[22,8873,3039],{}," for improving product identification, ",[22,8876,6933],{},", and compliance across ",[22,8879,8473],{},". This innovation marks the beginning of a new era for retail, where ",[22,8882,8469],{},[22,8884,8685],{}," will play a ",[22,8887,8888],{},"crucial"," role in shaping the future of product management.",{"title":566,"searchDepth":567,"depth":567,"links":8891},[8892,8893,8894,8895,8896,8897,8898,8899,8900,8901,8902,8903],{"id":8427,"depth":570,"text":8428},{"id":8448,"depth":570,"text":8449},{"id":8476,"depth":570,"text":8477},{"id":8507,"depth":570,"text":8508},{"id":8540,"depth":570,"text":8541},{"id":8605,"depth":570,"text":8606},{"id":8633,"depth":570,"text":8634},{"id":8672,"depth":570,"text":8673},{"id":8723,"depth":570,"text":8724},{"id":8764,"depth":570,"text":8765},{"id":8797,"depth":570,"text":8798},{"id":8838,"depth":570,"text":8839},"First GS1 QR code in Mexico enhances retail innovation and supply chain transparency with real-time traceability and Digital Product Passports.","Mexico debuts first GS1 QR code: Revolutionizing retail innovation",{},"\u002Fimages\u002F2024\u002F10\u002Ffirst-gs1-qr-code-in-mexico.png","\u002Fnews\u002Ffirst-gs1-qr-code-in-mexico","2024-10-28T13:26:58+01:00",{"title":8420,"description":8904},"\u002Fnews\u002Ffirst-gs1-qr-code-in-mexico\u002F","news\u002Ffirst-gs1-qr-code-in-mexico","2024-11-27T16:24:01+01:00","l8lM9uN8tvVZJHQnHtzJ-Zk3U9q60Hb96_nvXw3Btps",{"id":8916,"title":8917,"author":7,"body":8918,"category":7,"description":9127,"extension":612,"heading":9128,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":9129,"navigation":614,"ogImage":9130,"path":9131,"publishedAt":9132,"sections":7,"seo":9133,"sourcePath":9134,"stem":9135,"updatedAt":9136,"videos":7,"__hash__":9137},"pages\u002Fnews\u002Fgs1-australia-ngtag-event.md","GS1 Australia NGTAG event: Traceability with 2D barcodes",{"type":9,"value":8919,"toc":9119},[8920],[12,8921,8922,8935,8938,8942,8945,8948,8958,8962,9029,9038,9042,9045,9059,9062,9071,9075,9081,9084,9093,9097,9107,9109],{},[15,8923,1260,8924,8927,8928,8930,8931,8934],{},[22,8925,8926],{},"GS1 Australia NGTAG (National GS1 Traceability Advisory Group) event"," “2D Barcodes make traceability a beepin’ breeze” was a landmark gathering, showcasing the future of retail and supply chain transparency through the power of ",[50,8929,2121],{"href":2119},". Held at the ",[22,8932,8933],{},"GS1 Australia Knowledge and Event Centre",", this premier event brought together industry leaders, retailers, and innovators to explore the transformative potential of cutting-edge GS1 standards.",[15,8936,8937],{},"Obviously, the Digital Link team was there!",[89,8939,8941],{"id":8940},"event-overview","Event overview",[15,8943,8944],{},"The event provided a platform for professionals to connect, learn, and share insights on the latest trends and technologies in retail and supply chains. Featuring keynote speeches, breakout sessions, and hands-on workshops, the event was designed to foster collaboration and deliver actionable takeaways for businesses seeking to drive innovation and growth.",[15,8946,8947],{},"As Australian companies increasingly transition to 2D barcodes, this event underscored the critical role GS1 standards play in ensuring global interoperability, building trust, and enhancing consumer experiences.",[73,8949,8950],{},[76,8951,8952,8954],{},[79,8953],{},[82,8955],{"alt":8956,"height":3208,"src":8957,"width":87},"A GS1 love story","\u002Fimages\u002F2024\u002F11\u002FA-GS1-love-story.png",[89,8959,8961],{"id":8960},"key-themes-from-the-breakout-area","Key themes from the breakout area",[503,8963,8964,8992,9011],{},[356,8965,8966,8969,8971,8972],{},[22,8967,8968],{},"Adoption drivers",[399,8970],{},"During the event, discussions centered around the forces driving the adoption of 2D barcodes. These included:\n",[353,8973,8974,8980,8986],{},[356,8975,8976,8979],{},[22,8977,8978],{},"Early adopters"," embracing new technologies to stay ahead in competitive markets.",[356,8981,8982,8985],{},[22,8983,8984],{},"Retail chains"," spearheading innovations to enhance shopper experiences.",[356,8987,8988,8991],{},[22,8989,8990],{},"Regulators"," advocating for standards that support transparency and interoperability.",[356,8993,8994,8997,8999,9000],{},[22,8995,8996],{},"Building trust through standards",[399,8998],{},"Speakers emphasized the importance of trust, underpinned by universally recognized GS1 standards. Trust is fostered through:\n",[353,9001,9002,9005,9008],{},[356,9003,9004],{},"Interoperability between human-readable and machine-readable data.",[356,9006,9007],{},"Standardized identifiers ensuring consistent data accuracy.",[356,9009,9010],{},"Linked data leveraging decentralized registries for seamless verification.",[356,9012,9013,9016,9018,9019,1014,9022,1018,9025,9028],{},[22,9014,9015],{},"Real-world use cases",[399,9017],{},"The event spotlighted success stories from brands like ",[22,9020,9021],{},"MECCA",[22,9023,9024],{},"Woolworths Group",[22,9026,9027],{},"Corteva Agriscience",", demonstrating how next-generation QR codes empower businesses to enhance product traceability and sustainability.",[73,9030,9031],{},[76,9032,9033,9035],{},[79,9034],{},[82,9036],{"alt":8961,"height":3208,"src":9037,"width":87},"\u002Fimages\u002F2024\u002F11\u002FKey-themes-from-the-breakout-area.png",[89,9039,9041],{"id":9040},"keynote-speakers","Keynote speakers",[15,9043,9044],{},"The event featured a range of keynote speakers, including:",[353,9046,9047,9050,9053,9056],{},[356,9048,9049],{},"Caroline Barrett, Director of Primary Industries, GS1 Australia",[356,9051,9052],{},"Brett Hyland, National Association of Testing Authorities (NATA)",[356,9054,9055],{},"Shalini Valecha, Australian Food & Grocery Council, NGTAG Co-Chair",[356,9057,9058],{},"David Wheeler, Australasian Certification Authority for Reinforcing and Structural Steels (ACRS)",[15,9060,9061],{},"They shared their expertise and insights on the latest trends and innovations in the field, providing attendees with valuable knowledge and takeaways to apply in their own businesses. Their diverse backgrounds and extensive experience ensured a rich and informative experience for all participants.",[73,9063,9064],{},[76,9065,9066,9068],{},[79,9067],{},[82,9069],{"alt":9041,"height":3425,"src":9070,"width":87},"\u002Fimages\u002F2024\u002F11\u002FKeynote-speakers.png",[89,9072,9074],{"id":9073},"why-2d-barcodes-are-the-future","Why 2D Barcodes are the future",[15,9076,9077,9078,9080],{},"The shift from traditional 1D barcodes to ",[22,9079,2121],{}," represents a significant step forward. These next-generation barcodes carry far more information, enabling businesses to embed details such as expiration dates, nutritional values, and traceability data directly into their products.",[15,9082,9083],{},"This transition aligns perfectly with growing consumer demand for transparency and sustainability, while also setting a new standard for efficiency in retail and supply chains.",[73,9085,9086],{},[76,9087,9088,9090],{},[79,9089],{},[82,9091],{"alt":9074,"height":3425,"src":9092,"width":87},"\u002Fimages\u002F2024\u002F11\u002FWhy-2D-Barcodes-are-the-future.png",[89,9094,9096],{"id":9095},"gratitude-to-speakers-and-organizers","Gratitude to speakers and organizers",[15,9098,9099,9100,55,9103,9106],{},"Hats off to the event organizers, including ",[22,9101,9102],{},"Caterina Slade",[22,9104,9105],{},"Terry Papadis",", whose meticulous planning ensured a seamless experience for all attendees. Their efforts have set the stage for ongoing collaboration and innovation.",[89,9108,5388],{"id":5387},[15,9110,9111,9112,9118],{},"As we reflect on the success of the ",[22,9113,9114,9117],{},[50,9115,4824],{"href":4822,"rel":9116,"target":2104},[2102,2103]," NGTAG event",", it’s clear that 2D barcodes are not just an innovation but a necessity for businesses aiming to thrive in an ever-evolving market. Digital Link remains committed to supporting these advancements, helping companies unlock new opportunities through compliance and transparency, also in the APAC area.",{"title":566,"searchDepth":567,"depth":567,"links":9120},[9121,9122,9123,9124,9125,9126],{"id":8940,"depth":570,"text":8941},{"id":8960,"depth":570,"text":8961},{"id":9040,"depth":570,"text":9041},{"id":9073,"depth":570,"text":9074},{"id":9095,"depth":570,"text":9096},{"id":5387,"depth":570,"text":5388},"GS1 Australia NGTAG event showcases 2D barcodes transforming traceability, building trust and innovation in retail and global supply chains.","GS1 Australia NGTAG event: Making traceability a breeze with 2D barcodes",{},"\u002Fimages\u002F2024\u002F11\u002FGS1-Australia-NGTAG-event_-Making-traceability-a-breeze-with-2D-barcodes.png","\u002Fnews\u002Fgs1-australia-ngtag-event","2024-11-29T12:22:17+01:00",{"title":8917,"description":9127},"\u002Fnews\u002Fgs1-australia-ngtag-event\u002F","news\u002Fgs1-australia-ngtag-event","2024-11-29T12:22:19+01:00","Q3NfXGVNS9bNQ_-3nODJHMzhBR0XAIhuhNBWfhjZziw",{"id":9139,"title":9140,"author":7,"body":9141,"category":7,"description":10595,"extension":612,"heading":10596,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":10597,"navigation":614,"ogImage":10598,"path":10599,"publishedAt":10600,"sections":7,"seo":10601,"sourcePath":10602,"stem":10603,"updatedAt":10604,"videos":7,"__hash__":10605},"pages\u002Fnews\u002Fgs1-barcode-formats.md","GS1 barcode formats: Linear, 2D, and digital explained",{"type":9,"value":9142,"toc":10580},[9143],[12,9144,9145,9157,9200,9235,9291,9296,9323,9341,9345,9369,9390,9393,9408,9439,9443,9473,9484,9490,9524,9541,9551,9555,9587,9613,9617,9636,9646,9665,9697,9707,9711,9736,9763,9770,9790,9793,9812,9830,9833,9850,9883,9893,9896,9925,9947,9954,9984,10001,10005,10026,10033,10056,10069,10079,10083,10107,10136,10143,10171,10175,10243,10253,10257,10261,10281,10294,10298,10347,10351,10370,10373,10427,10445,10455,10459,10474,10477,10548,10570],{},[15,9146,9147,9148,1014,9151,9153,9154,9156],{},"Barcodes have done more than track prices. They’ve shaped the backbone of ",[22,9149,9150],{},"product identification",[22,9152,5557],{},", and the entire ",[22,9155,4340],{},". But today, they’re no longer just quiet operators behind the scenes.",[15,9158,1260,9159,9162,9163,9166,9167,1014,9170,1014,9173,1018,9176,9179,9180,9182,9183,9185,9186,5483,9189,9192,9193,9196,9197,386],{},[22,9160,9161],{},"GS1 barcode formats"," are the ",[22,9164,9165],{},"global standard"," that helps businesses speak the same language across ",[22,9168,9169],{},"retail shelves",[22,9171,9172],{},"logistics hubs",[22,9174,9175],{},"hospital wards",[22,9177,9178],{},"factory floors",". These codes ensure every ",[22,9181,5794],{}," delivers the right ",[22,9184,8524],{},", with precision and consistency, whether it’s a ",[22,9187,9188],{},"UPC A barcode",[22,9190,9191],{},"retail point of sale"," or a ",[22,9194,9195],{},"GS1 128 barcode"," used in ",[22,9198,9199],{},"general distribution",[15,9201,9202,9203,55,9206,9209,9210,9213,9214,9217,9218,9221,9222,9225,9226,1014,9229,9231,9232,386],{},"Now, barcodes are stepping into a bigger role. With ",[22,9204,9205],{},"two-dimensional",[22,9207,9208],{},"digital formats"," on the rise, ",[22,9211,9212],{},"GS1 barcodes"," are evolving to do more than manage logistics. By ",[22,9215,9216],{},"2027",", they’ll also power ",[22,9219,9220],{},"direct consumer engagement",", where a ",[22,9223,9224],{},"single scan"," can offer ",[22,9227,9228],{},"personalized content",[22,9230,6933],{},", or even a ",[22,9233,9234],{},"digital product passport",[15,9236,9237,9238,1544,9240,4425,9242,55,9245,9248,9249,4425,9252,55,9255,9259,9260,9262,9263,9266,9267,9270,9271,1754,9274,9277,9278,9281,9282,1014,9285,1018,9288,386],{},"In this guide, we’ll break down the most widely used ",[22,9239,9161],{},[22,9241,5609],{},[22,9243,9244],{},"UPC E",[22,9246,9247],{},"GS1 128",", to ",[22,9250,9251],{},"2D codes",[22,9253,9254],{},"GS1 DataMatrix",[22,9256,9257],{},[50,9258,5576],{"href":272},". You’ll see how different sectors, from ",[22,9261,2323],{}," to the ",[22,9264,9265],{},"healthcare industry",", use specific formats to ",[22,9268,9269],{},"track products",", flag ",[22,9272,9273],{},"expiration dates",[22,9275,9276],{},"mark medical devices",". Each format serves a purpose, and choosing the ",[22,9279,9280],{},"right barcode"," can make all the difference in ",[22,9283,9284],{},"efficiency",[22,9286,9287],{},"compliance",[22,9289,9290],{},"customer experience",[9292,9293,9295],"h1",{"id":9294},"what-are-1d-linear-gs1-barcodes","What are 1D (linear) GS1 barcodes?",[15,9297,9298,9301,9302,9304,9305,9308,9309,1014,9312,9315,9316,9319,9320,9322],{},[22,9299,9300],{},"1D barcodes",", also known as ",[22,9303,5609],{},", encode data in a single, horizontal line using a sequence of ",[22,9306,9307],{},"parallel black-and-white bars",". These formats are ",[22,9310,9311],{},"fast",[22,9313,9314],{},"reliable",", and deeply integrated into ",[22,9317,9318],{},"legacy retail systems",", including the familiar ",[22,9321,8514],{}," you see at checkout.",[15,9324,9325,9326,9329,9330,9332,9333,9336,9337,9340],{},"Because they require a ",[22,9327,9328],{},"direct line-of-sight",", they must be properly aligned with the scanner to work effectively. While newer 2D and digital formats are gaining ground, ",[22,9331,9300],{}," continue to play a ",[22,9334,9335],{},"crucial role"," in everyday ",[22,9338,9339],{},"supply chain operations"," thanks to their simplicity and widespread compatibility.",[97,9342,9344],{"id":9343},"upc","UPC",[15,9346,9347,9348,9351,9352,3377,9355,9358,9359,9362,9363,9365,9366,386],{},"Developed in ",[22,9349,9350],{},"1973"," and first scanned in ",[22,9353,9354],{},"1974",[22,9356,9357],{},"Universal Product Code (UPC)"," is the classic ",[22,9360,9361],{},"barcode symbol"," that revolutionized the ",[22,9364,9191],{},". It quickly became the standard in ",[22,9367,9368],{},"North America",[353,9370,9371,9380],{},[356,9372,9373,9376,9377,386],{},[22,9374,9375],{},"UPC-A (12 digits):"," The most common format used at checkout, especially for ",[22,9378,9379],{},"retail products",[356,9381,9382,9385,9386,9389],{},[22,9383,9384],{},"UPC-E (6 digits):"," A compressed version ideal for ",[22,9387,9388],{},"smaller packages"," with limited label space.",[97,9391,7486],{"id":9392},"ean",[15,9394,9395,9396,9399,9400,9403,9404,9407],{},"Launched in ",[22,9397,9398],{},"1977"," to extend barcode use beyond North America, the ",[22,9401,9402],{},"European Article Number (EAN)"," brought the ",[22,9405,9406],{},"global trade item number (GTIN)"," standard to the international stage.",[353,9409,9410,9423],{},[356,9411,9412,9415,9416,9419,9420],{},[22,9413,9414],{},"EAN-13:"," Widely adopted across ",[22,9417,9418],{},"global markets",", particularly ",[22,9421,9422],{},"outside the U.S.",[356,9424,9425,9428,9429,9432,9433,1188,9436,386],{},[22,9426,9427],{},"EAN-8:"," A ",[22,9430,9431],{},"compact version"," used for small goods like ",[22,9434,9435],{},"cosmetics",[22,9437,9438],{},"pharmaceuticals",[97,9440,9442],{"id":9441},"gs1-128","GS1-128",[15,9444,9445,9446,9449,9450,9453,9454,9457,9458,1014,9460,9462,9463,2136,9466,1014,9468,1018,9471,386],{},"Originally named ",[22,9447,9448],{},"UCC\u002FEAN-128",", this barcode format was developed in the ",[22,9451,9452],{},"1980s"," and standardized in the ",[22,9455,9456],{},"1990s",". Unlike other ",[22,9459,5609],{},[22,9461,9442],{}," is built for more than just identification. It’s a ",[22,9464,9465],{},"workhorse",[22,9467,5557],{},[22,9469,9470],{},"logistics",[22,9472,254],{},[15,9474,9475,9476,9479,9480,9483],{},"It uses ",[22,9477,9478],{},"Code 128 symbology"," to encode rich data sets, including ",[22,9481,9482],{},"application identifiers",", which unlock detailed product information. That means it can carry much more than just a product code.",[15,9485,9486,9489],{},[22,9487,9488],{},"GS1-128 barcodes"," can encode:",[353,9491,9492,9497,9505,9513],{},[356,9493,9494],{},[22,9495,9496],{},"GTINs (global trade item numbers)",[356,9498,9499,55,9502],{},[22,9500,9501],{},"Batch numbers",[22,9503,9504],{},"lot numbers",[356,9506,9507,55,9510],{},[22,9508,9509],{},"Expiration dates",[22,9511,9512],{},"expiry date data",[356,9514,9515,9518,9519,55,9522],{},[22,9516,9517],{},"Serial numbers",", essential for ",[22,9520,9521],{},"tracking assets",[22,9523,5493],{},[15,9525,9526,9527,9529,9530,1014,9533,9535,9536,9538,9539,386],{},"Thanks to their flexibility and precision, ",[22,9528,9488],{}," are widely used in ",[22,9531,9532],{},"warehousing",[22,9534,9199],{},", and industries where ",[22,9537,6933],{}," is critical, like the ",[22,9540,9265],{},[73,9542,9543],{},[76,9544,9545,9547],{},[79,9546],{},[82,9548],{"alt":9549,"height":85,"src":9550,"width":87},"Transition from 1D to 2D GS1 barcodes on production","\u002Fimages\u002F2025\u002F05\u002FTransition-from-1D-to-2D-GS1-barcodes-on-production.png",[97,9552,9554],{"id":9553},"itf-14","ITF-14",[15,9556,1260,9557,9560,9561,55,9564,9567,9568,55,9571,9574,9575,9578,9579,9582,9583,9586],{},[22,9558,9559],{},"ITF-14 barcode format"," was built for the rough-and-ready world of ",[22,9562,9563],{},"shipping",[22,9565,9566],{},"bulk packaging",". Its ",[22,9569,9570],{},"wide bars",[22,9572,9573],{},"rectangular bearer bars"," aren’t just for show. They make it ideal for being ",[22,9576,9577],{},"printed directly"," onto ",[22,9580,9581],{},"corrugated boxes"," using ",[22,9584,9585],{},"industrial-grade printers"," without losing scan accuracy.",[15,9588,9589,9590,9592,9593,1014,9596,1018,9599,9602,9603,9606,9607,55,9609,9612],{},"You won’t see ITF-14 codes at the ",[22,9591,9191],{},", and that’s by design. Their real strength lies in ",[22,9594,9595],{},"warehouse environments",[22,9597,9598],{},"pallet labeling",[22,9600,9601],{},"shipping cartons",", where durability matters more than design. This format is also used to encode the ",[22,9604,9605],{},"serial shipping container code (SSCC)",", a key element in ",[22,9608,9470],{},[22,9610,9611],{},"supply chain management"," for identifying and tracking large shipments.",[97,9614,9616],{"id":9615},"gs1-databar","GS1 DataBar",[15,9618,9619,9620,9622,9623,3377,9626,9628,9629,1231,9632,9635],{},"Originally launched in the ",[22,9621,9456],{}," under the name ",[22,9624,9625],{},"RSS",[22,9627,9616],{}," was created to handle ",[22,9630,9631],{},"high-density data",[22,9633,9634],{},"limited space",", and it delivers.",[15,9637,9638,9639,55,9642,9645],{},"With both ",[22,9640,9641],{},"linear",[22,9643,9644],{},"stacked variants",", this versatile format can carry:",[353,9647,9648,9652,9657],{},[356,9649,9650],{},[22,9651,9509],{},[356,9653,9654],{},[22,9655,9656],{},"Batch or lot numbers",[356,9658,9659,1188,9662],{},[22,9660,9661],{},"Variable weights",[22,9663,9664],{},"pricing information",[15,9666,9667,9668,55,9670,9673,9674,1014,9677,9679,9680,9682,9683,9686,9687,1014,9690,9692,9693,9696],{},"This makes it an ideal choice for industries where ",[22,9669,6933],{},[22,9671,9672],{},"date-sensitive tracking"," are non-negotiable, like in ",[22,9675,9676],{},"fresh food",[22,9678,9438],{},", and the ",[22,9681,9265],{},". Whether you’re ",[22,9684,9685],{},"marking medical devices"," or managing ",[22,9688,9689],{},"barcoding on patient wristbands",[22,9691,9616],{}," packs critical info into a ",[22,9694,9695],{},"small symbol"," that still scans reliably.",[73,9698,9699],{},[76,9700,9701,9703],{},[79,9702],{},[82,9704],{"alt":9705,"height":85,"src":9706,"width":87},"Scanning linear barcode on cardboard box","\u002Fimages\u002F2025\u002F05\u002FScanning-linear-barcode-on-cardboard-box.png",[9292,9708,9710],{"id":9709},"what-are-2d-gs1-barcodes","What are 2D GS1 barcodes?",[15,9712,9713,9715,9716,9582,9719,1014,9722,1754,9725,9728,9729,9732,9733,386],{},[22,9714,2121],{}," take data encoding to the next level, literally. Instead of just reading left to right like traditional linear formats, they encode information ",[22,9717,9718],{},"both horizontally and vertically",[22,9720,9721],{},"squares",[22,9723,9724],{},"dots",[22,9726,9727],{},"grid patterns",". This allows them to hold ",[22,9730,9731],{},"significantly more data"," in a ",[22,9734,9735],{},"much smaller space",[15,9737,9738,9739,9741,9742,1014,9745,1018,9748,9751,9752,1551,9755,55,9757,9760,9761,386],{},"That’s exactly why ",[50,9740,2121],{"href":2119}," are rapidly becoming the go-to solution in ",[22,9743,9744],{},"healthcare",[22,9746,9747],{},"manufacturing",[22,9749,9750],{},"retail",". They’re compact, highly scannable, and capable of storing everything from ",[22,9753,9754],{},"serial numbers",[22,9756,9273],{},[22,9758,9759],{},"batch information",", all in one ",[22,9762,9361],{},[15,9764,9765,9766,9769],{},"In ",[22,9767,9768],{},"healthcare applications",", 2D barcodes have become indispensable for:",[353,9771,9772,9777,9782],{},[356,9773,9774],{},[22,9775,9776],{},"Barcoding patient wristbands",[356,9778,9779],{},[22,9780,9781],{},"Marking medical devices",[356,9783,9784,55,9787],{},[22,9785,9786],{},"Tracking pharmaceuticals",[22,9788,9789],{},"medical assets",[97,9791,9254],{"id":9792},"gs1-datamatrix",[15,9794,1260,9795,9797,9798,9800,9801,4425,9804,1014,9806,1754,9809,386],{},[22,9796,9254],{}," is the gold standard for encoding lots of data in tight spaces. Its ",[22,9799,9695],{}," design is perfect for ",[22,9802,9803],{},"tiny packages",[22,9805,5493],{},[22,9807,9808],{},"pharmaceutical vials",[22,9810,9811],{},"small electronics",[15,9813,9814,9815,9818,9819,9822,9823,9826,9827,386],{},"Its unique structure features two solid borders in an ",[22,9816,9817],{},"L-shape"," for alignment, and two ",[22,9820,9821],{},"dotted sides"," that help scanners recognize its size and orientation. This enables ",[22,9824,9825],{},"precise and fast scanning",", even on ",[22,9828,9829],{},"low quality materials",[15,9831,9832],{},"It’s widely used for:",[353,9834,9835,9840,9845],{},[356,9836,9837],{},[22,9838,9839],{},"Pharmaceuticals",[356,9841,9842],{},[22,9843,9844],{},"Medical devices",[356,9846,9847],{},[22,9848,9849],{},"Small electronics",[15,9851,9852,9853,9855,9856,1014,9859,9862,9863,9866,9867,9869,9870,9873,9874,1014,9877,1018,9880,386],{},"But its impact goes beyond size. The ",[22,9854,9254],{}," supports ",[22,9857,9858],{},"serialization",[22,9860,9861],{},"expiry date tracking",", and complete ",[22,9864,9865],{},"product traceability",". It plays a ",[22,9868,9335],{}," in meeting healthcare regulations like ",[22,9871,9872],{},"UDI (Unique Device Identification)",", making it vital for identifying and tracking items like ",[22,9875,9876],{},"patient wristbands",[22,9878,9879],{},"surgical tools",[22,9881,9882],{},"controlled substances",[73,9884,9885],{},[76,9886,9887,9889],{},[79,9888],{},[82,9890],{"alt":9891,"height":85,"src":9892,"width":87},"GS1 QR code scanned in pharmacy setting","\u002Fimages\u002F2025\u002F05\u002FGS1-QR-code-scanned-in-pharmacy-setting.png",[97,9894,8528],{"id":9895},"gs1-qr-code",[15,9897,1260,9898,9900,9901,9903,9904,9906,9907,9909,9910,9913,9914,1014,9917,1018,9919,9921,9922,386],{},[22,9899,8528],{}," takes the familiar, consumer-facing ",[22,9902,4357],{}," format and supercharges it for ",[22,9905,4340],{}," efficiency and ",[22,9908,254],{},". Unlike standard QR codes, this version is built to carry ",[22,9911,9912],{},"structured data",", including ",[22,9915,9916],{},"global trade item numbers (GTINs)",[22,9918,9273],{},[22,9920,4070],{},", all within a single, scannable ",[22,9923,9924],{},"square grid",[15,9926,9927,9928,9931,9932,1014,9935,9938,9939,9942,9943,9946],{},"Think of it as a smarter, more powerful version of the everyday QR. With the help of ",[22,9929,9930],{},"Application Identifiers",", a GS1 QR code can encode data like ",[22,9933,9934],{},"weight",[22,9936,9937],{},"batch numbers",", and even ",[22,9940,9941],{},"digital receipts",", similar to what ",[22,9944,9945],{},"Expanded Databar"," codes do.",[15,9948,9949,9950,9953],{},"You’ll recognize it instantly by the three bold squares in its corners, known as ",[22,9951,9952],{},"finder patterns",", that make it:",[353,9955,9956,9967,9973],{},[356,9957,9958,2331,9961,55,9964],{},[22,9959,9960],{},"Easy to scan",[22,9962,9963],{},"smartphones",[22,9965,9966],{},"image-based scanners",[356,9968,9969,9970],{},"Capable of holding ",[22,9971,9972],{},"a high volume of data",[356,9974,9975,9976,1014,9979,1754,9982],{},"Perfect for linking to ",[22,9977,9978],{},"product information",[22,9980,9981],{},"promotions",[22,9983,4261],{},[15,9985,9986,9987,1014,9989,9991,9992,9994,9995,9998,9999,386],{},"And by ",[22,9988,9216],{},[22,9990,3039],{}," will become a central tool for brands and retailers, enabling ",[22,9993,8685],{},", real-time updates, and ",[22,9996,9997],{},"mobile engagement",", blending compliance with consumer experience in a ",[22,10000,9224],{},[97,10002,10004],{"id":10003},"gs1-dotcode","GS1 DotCode",[15,10006,1260,10007,10009,10010,4425,10013,10016,10017,10019,10020,2254,10023,386],{},[22,10008,10004],{}," is engineered for speed. Designed for ",[22,10011,10012],{},"high-throughput environments",[22,10014,10015],{},"tobacco production lines",", it prints a matrix of tiny, almost invisible ",[22,10018,9724],{},", not bars or squares, making it ideal for ",[22,10021,10022],{},"real-time encoding",[22,10024,10025],{},"fast-moving items",[15,10027,10028,10029,10032],{},"Where other barcodes might smudge or fail, ",[22,10030,10031],{},"DotCode"," thrives. It’s especially useful in:",[353,10034,10035,10040,10046],{},[356,10036,10037],{},[22,10038,10039],{},"High-speed inkjet or laser printing operations",[356,10041,10042,10043,10045],{},"Situations where ",[22,10044,6933],{}," must be maintained at top speed",[356,10047,10048,10049,10052,10053],{},"Products with ",[22,10050,10051],{},"very limited labeling space"," that still require ",[22,10054,10055],{},"regulatory data",[15,10057,10058,10059,1014,10062,10064,10065,10068],{},"Despite its subtle, ",[22,10060,10061],{},"scatter-like appearance",[22,10063,10004],{}," is ",[22,10066,10067],{},"precisely structured"," and easy for machines to scan, even at full production speed. It’s a behind-the-scenes powerhouse for industries where milliseconds matter.",[73,10070,10071],{},[76,10072,10073,10075],{},[79,10074],{},[82,10076],{"alt":10077,"height":85,"src":10078,"width":87},"Transition from 1D to 2D GS1 barcodes on production line","\u002Fimages\u002F2025\u002F05\u002FTransition-from-1D-to-2D-GS1-barcodes-on-production-line.png",[9292,10080,10082],{"id":10081},"whats-the-gs1-composite-format","What’s the GS1 Composite format?",[15,10084,1260,10085,10088,10089,10092,10093,10096,10097,10100,10101,55,10104,386],{},[22,10086,10087],{},"GS1 Composite Code"," is a hybrid solution that bridges the gap between old and new. Introduced in the ",[22,10090,10091],{},"early 2000s",", it combines a traditional ",[22,10094,10095],{},"1D barcode"," with an additional ",[22,10098,10099],{},"2D component",", offering a smart compromise between ",[22,10102,10103],{},"backward compatibility",[22,10105,10106],{},"data richness",[15,10108,10109,10110,10113,10114,10116,10117,1014,10119,9938,10121,10123,10124,10127,10128,10131,10132,10135],{},"With just ",[22,10111,10112],{},"a single scan",", this format can capture multiple pieces of ",[22,10115,9978],{},", like ",[22,10118,9937],{},[22,10120,9273],{},[22,10122,9482],{},", all while working with existing ",[22,10125,10126],{},"linear barcode scanners",". This made it especially helpful in ",[22,10129,10130],{},"warehouse operations",", where reducing ",[22,10133,10134],{},"manual data entry"," and speeding up processes can have a huge impact.",[15,10137,10138,10139,10142],{},"Visually, it looks like a ",[22,10140,10141],{},"linear barcode"," with a rectangular “cap” sitting just above it. This top layer is the 2D part.",[15,10144,10145,10146,55,10149,10152,10153,10156,10157,55,10159,2331,10162,10165,10166,55,10168,10170],{},"Today, as ",[22,10147,10148],{},"2D scanners",[22,10150,10151],{},"digital link"," solutions become the norm, the ",[22,10154,10155],{},"Composite format"," is slowly being phased out. Still, many ",[22,10158,2323],{},[22,10160,10161],{},"industries",[22,10163,10164],{},"legacy infrastructure"," continue to rely on it for ",[22,10167,5557],{},[22,10169,4340],{}," continuity.",[97,10172,10174],{"id":10173},"composite-code-variants","Composite Code variants",[353,10176,10177,10199,10213],{},[356,10178,10179,10182,10183,8748,10185,10188,10189,55,10192,10195,10196,386],{},[22,10180,10181],{},"CC-A:"," A compact option that combines a short ",[22,10184,10141],{},[22,10186,10187],{},"MicroPDF417"," symbol. Designed for ",[22,10190,10191],{},"tight spaces",[22,10193,10194],{},"minimal extra data",", it can encode up to ",[22,10197,10198],{},"56 characters",[356,10200,10201,10204,10205,10208,10209,10212],{},[22,10202,10203],{},"CC-B:"," Similar in structure but built for more. It supports up to ",[22,10206,10207],{},"338 characters",", making it a popular choice in the ",[22,10210,10211],{},"pharmaceutical industry",", where traceability and compliance are critical.",[356,10214,10215,10218,10219,10222,10223,10226,10227,10230,10231,1014,10234,10236,10237,9732,10240,386],{},[22,10216,10217],{},"CC-C:"," The heavyweight of the family. It uses a ",[22,10220,10221],{},"GS1-128 barcode"," paired with a ",[22,10224,10225],{},"PDF417 component"," and can store ",[22,10228,10229],{},"over 2,300 characters",". It’s ideal for ",[22,10232,10233],{},"complex logistics",[22,10235,9521],{},", and environments that demand ",[22,10238,10239],{},"rich, structured data",[22,10241,10242],{},"human readable format",[73,10244,10245],{},[76,10246,10247,10249],{},[79,10248],{},[82,10250],{"alt":10251,"height":85,"src":10252,"width":87},"Logistics box with GS1 composite barcode","\u002Fimages\u002F2025\u002F05\u002FLogistics-box-with-GS1-composite-barcode.png",[9292,10254,10256],{"id":10255},"what-is-the-gs1-digital-link-standard","What is the GS1 Digital Link standard?",[89,10258,10260],{"id":10259},"turning-packaging-into-a-gateway","Turning packaging into a gateway",[15,10262,1260,10263,10265,10266,10269,10270,1188,10273,10275,10276,55,10278,386],{},[22,10264,5576],{}," isn’t a new barcode format. It’s a smarter way to use the barcodes we already know. It encodes a structured ",[22,10267,10268],{},"URL"," into formats like ",[22,10271,10272],{},"QR Codes",[22,10274,9254],{},", turning any scan into a powerful tool for both ",[22,10277,9287],{},[22,10279,10280],{},"digital engagement",[15,10282,10283,10284,10286,10287,10289,10290,10293],{},"Instead of simply holding a ",[22,10285,9406],{},", the code contains a ",[22,10288,5471],{}," built from ",[22,10291,10292],{},"GS1 data elements",". That link can adapt based on who scans it, whether it’s a retail scanner or a shopper’s smartphone.",[97,10295,10297],{"id":10296},"scanner-behavior","Scanner behavior",[353,10299,10300,10323],{},[356,10301,10302,10305,10306,10309,10310,1188,10312,10314,10315,10318,10319,10322],{},[22,10303,10304],{},"Retail scanners"," treat a ",[22,10307,10308],{},"GS1 Digital Link-enabled code"," just like a ",[22,10311,9344],{},[22,10313,7486],{},". They extract the ",[22,10316,10317],{},"GTIN",", access encoded data, and proceed with the sale or ",[22,10320,10321],{},"inventory tracking",", no added steps required.",[356,10324,10325,10328,10329,10332,10333,1014,10335,1014,10338,10340,10341,10344,10345,386],{},[22,10326,10327],{},"Smartphones",", on the other hand, open a ",[22,10330,10331],{},"mobile landing page",". This page can be customized with ",[22,10334,9978],{},[22,10336,10337],{},"how-to videos",[22,10339,9981],{},", or even ",[22,10342,10343],{},"sustainability disclosures",", creating a seamless, interactive ",[22,10346,5666],{},[97,10348,10350],{"id":10349},"why-does-digital-link-matter","Why does Digital Link matter?",[15,10352,1260,10353,10356,10357,1551,10360,10362,10363,1014,10365,1018,10368,386],{},[22,10354,10355],{},"GS1 Digital Link standard"," expands the role of barcodes beyond identification. It enables real-time access to everything from ",[22,10358,10359],{},"authentication tools",[22,10361,9273],{},", and helps brands meet growing expectations for ",[22,10364,6933],{},[22,10366,10367],{},"transparency",[22,10369,6924],{},[15,10371,10372],{},"Here’s what it unlocks:",[353,10374,10375,10384,10399,10418],{},[356,10376,10377,10380,10381,386],{},[22,10378,10379],{},"Authentication:"," Brands can direct users to tools that ",[22,10382,10383],{},"verify product legitimacy",[356,10385,10386,10389,10390,55,10396,386],{},[22,10387,10388],{},"Compliance:"," Supports initiatives like the ",[22,10391,10392],{},[50,10393,10395],{"href":10394},"\u002Feuropean-product-passport-compliance\u002F","EU Digital Product Passport",[22,10397,10398],{},"FDA traceability regulations",[356,10400,10401,10404,10405,1014,10407,1014,10409,1754,10412,10415,10416,386],{},[22,10402,10403],{},"Supply chain visibility:"," Tracks ",[22,10406,9937],{},[22,10408,7623],{},[22,10410,10411],{},"recalls",[22,10413,10414],{},"expiry dates",", all from a ",[22,10417,9224],{},[356,10419,10420,10423,10424,386],{},[22,10421,10422],{},"Sustainability:"," Cuts down on printed materials by linking to ",[22,10425,10426],{},"updatable digital content",[15,10428,10429,10430,10434,10435,1014,10438,1018,10441,10444],{},"And best of all? These codes can be created and managed through platforms like ",[22,10431,10432],{},[50,10433,273],{"href":272},", which provide tools for ",[22,10436,10437],{},"custom landing pages",[22,10439,10440],{},"regional targeting",[22,10442,10443],{},"scan analytics",", so every barcode becomes a dynamic gateway between your product and your audience.",[73,10446,10447],{},[76,10448,10449,10451],{},[79,10450],{},[82,10452],{"alt":10453,"height":85,"src":10454,"width":87},"Scanning honey jar with GS1 Digital Link QR","\u002Fimages\u002F2025\u002F05\u002FScanning-honey-jar-with-GS1-Digital-Link-QR.png",[9292,10456,10458],{"id":10457},"how-do-i-choose-the-right-gs1-barcode-format","How do I choose the right GS1 barcode format?",[15,10460,10461,10462,10465,10466,10469,10470,10473],{},"Choosing the ",[22,10463,10464],{},"right GS1 barcode format"," isn’t just about technical specs. It’s about aligning your ",[22,10467,10468],{},"business goals"," with the right tool for the job. Each format plays a ",[22,10471,10472],{},"specific role"," in how products are identified, tracked, and connected to the people who use them.",[15,10475,10476],{},"Here’s a quick breakdown:",[353,10478,10479,10493,10515,10530],{},[356,10480,1903,10481,10484,10485,1188,10487,10489,10490,10492],{},[22,10482,10483],{},"point-of-sale"," scanning, stick with the classics. ",[22,10486,9344],{},[22,10488,7486],{}," barcodes are still the go-to standards for ",[22,10491,9379],{}," like groceries, electronics, and clothing. They’re fast, reliable, and universally supported.",[356,10494,1903,10495,1014,10497,1018,10499,1624,10502,1188,10504,10506,10507,1014,10509,10512,10513,386],{},[22,10496,9470],{},[22,10498,9532],{},[22,10500,10501],{},"bulk labeling",[22,10503,9554],{},[22,10505,9442],{},". These formats are built for ",[22,10508,9601],{},[22,10510,10511],{},"pallets",", and tracking across the ",[22,10514,4340],{},[356,10516,1903,10517,1188,10519,4425,10522,10524,10525,1188,10527,10529],{},[22,10518,10191],{},[22,10520,10521],{},"compliance-heavy items",[22,10523,5493],{}," or small cosmetics, ",[22,10526,9254],{},[22,10528,3039],{}," pack rich data into a small footprint.",[356,10531,1903,10532,10534,10535,10538,10539,2331,10542,10544,10545,10547],{},[22,10533,5454],{},", nothing beats the flexibility of a ",[22,10536,10537],{},"GS1 QR code with Digital Link",". It merges ",[22,10540,10541],{},"regulatory information",[22,10543,5553],{},", unlocking everything from tutorials to ",[22,10546,10343],{},", all with a single scan.",[15,10549,10550,10551,55,10553,10556,10557,10559,10560,1014,10563,10566,10567,386],{},"As the industry shifts toward ",[22,10552,2121],{},[22,10554,10555],{},"digital-first labeling",", the future lies in codes that do more. With ",[22,10558,9161],{},", brands can move beyond static product tags and into a world of ",[22,10561,10562],{},"real-time traceability",[22,10564,10565],{},"interactive packaging",", and smarter, more connected ",[22,10568,10569],{},"customer experiences",[73,10571,10572],{},[76,10573,10574,10576],{},[79,10575],{},[82,10577],{"alt":10578,"height":85,"src":10579,"width":87},"Products with different GS1 barcodes by purpose","\u002Fimages\u002F2025\u002F05\u002FProducts-with-different-GS1-barcodes-by-purpose.png",{"title":566,"searchDepth":567,"depth":567,"links":10581},[10582,10583,10584,10585,10586,10587,10588,10589,10590,10591],{"id":9343,"depth":567,"text":9344},{"id":9392,"depth":567,"text":7486},{"id":9441,"depth":567,"text":9442},{"id":9553,"depth":567,"text":9554},{"id":9615,"depth":567,"text":9616},{"id":9792,"depth":567,"text":9254},{"id":9895,"depth":567,"text":8528},{"id":10003,"depth":567,"text":10004},{"id":10173,"depth":567,"text":10174},{"id":10259,"depth":570,"text":10260,"children":10592},[10593,10594],{"id":10296,"depth":567,"text":10297},{"id":10349,"depth":567,"text":10350},"Discover GS1 barcode formats like UPC, GS1-128, and Digital Link, and how they support retail, logistics, traceability, and consumer engagement.","GS1 barcode formats: A guide to linear, 2D, and digital codes",{},"\u002Fimages\u002F2025\u002F05\u002FGS1-Barcode-Formats.png","\u002Fnews\u002Fgs1-barcode-formats","2025-05-09T11:55:29+02:00",{"title":9140,"description":10595},"\u002Fnews\u002Fgs1-barcode-formats\u002F","news\u002Fgs1-barcode-formats","2025-05-09T11:55:32+02:00","xBjhPdGDlUkS5uhMygKbdKhndciQGgZVYLJpXrlgYcI",{"id":10607,"title":10608,"author":7,"body":10609,"category":7,"description":10797,"extension":612,"heading":10798,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":10799,"navigation":614,"ogImage":10800,"path":10801,"publishedAt":10802,"sections":7,"seo":10803,"sourcePath":10804,"stem":10805,"updatedAt":10806,"videos":10807,"__hash__":10811},"pages\u002Fnews\u002Fgs1-global-forum.md","GS1 Global Forum 2025: Digital Link & the future of retail",{"type":9,"value":10610,"toc":10790},[10611],[12,10612,10613,10616,10619,10633,10644,10648,10651,10654,10657,10667,10671,10678,10681,10684,10695,10698,10704,10707,10710,10712,10716,10719,10722,10725,10735,10738,10741,10745,10748,10751,10754,10757,10760,10770,10772,10775,10778,10781],{},[15,10614,10615],{},"The GS1 Global Forum 2025 has concluded, marking another milestone in the journey toward a smarter, more connected supply chain.",[15,10617,10618],{},"This global annual event, held in Noordwijk, brought together industry leaders, board members, and technology pioneers to discuss the latest standards, innovative initiatives, and the local and global impact of Digital Link and 2D barcode adoption.",[15,10620,10621,10623,10624,10632],{},[50,10622,273],{"href":272}," was proud to be the official ",[22,10625,10626,10627],{},"sponsor of this ",[50,10628,10631],{"href":10629,"rel":10630,"target":2104},"https:\u002F\u002Fforum.gs1.org\u002F",[2102,2103],"GS1 Global Forum",", reinforcing its commitment to driving innovation and shaping the future of global commerce.",[73,10634,10635],{},[76,10636,10637,10639],{},[79,10638],{},[82,10640],{"alt":10641,"height":10642,"src":10643,"width":2877},"Sponsor of this GS1 Global Forum",668,"\u002Fimages\u002F2025\u002F02\u002Fsponsor-of-this-GS1-Global-Forum-1024x668.jpeg",[89,10645,10647],{"id":10646},"the-rise-of-2d-barcodes-and-digital-link-technology","The rise of 2D barcodes and Digital Link technology",[15,10649,10650],{},"One of the dominant themes of the forum was the global migration to 2D barcodes and the role of GS1 Digital Link in enabling a seamless, data-rich experience for brands, retailers, and consumers.",[15,10652,10653],{},"This event brings extraordinary networking opportunities for organizations looking to align their strategy with the future of retail and regulatory compliance.",[15,10655,10656],{},"With major retailers setting 2027 as the deadline for full implementation, companies are now accelerating adoption to drive initiatives that ensure they remain competitive in an evolving digital landscape.",[73,10658,10659],{},[76,10660,10661,10663],{},[79,10662],{},[82,10664],{"alt":10647,"height":10665,"src":10666,"width":2877},678,"\u002Fimages\u002F2025\u002F02\u002FThe-rise-of-2D-barcodes-and-Digital-Link-technology-1024x678.jpeg",[89,10668,10670],{"id":10669},"speaking-human-making-digital-more-accessible","Speaking human: Making digital more accessible",[15,10672,10673,10674,10677],{},"Throughout the forum, a recurring theme was the need to simplify communication around Digital Link and 2D barcode adoption. Our session, ",[43,10675,10676],{},"“We Need to Speak Human,”"," provided valuable insights into making these technologies more accessible from the users’ perspective.",[15,10679,10680],{},"By bridging the gap between technical specifications and user-friendly experiences, we are empowering MOs and industry leaders to share implementation best practices effectively.",[15,10682,10683],{},"The session focused on the importance of making information accessible, intuitive, and built for people. Despite technological advancements, many still struggle to understand GS1’s role in the digital transformation of retail and supply chains.",[73,10685,10686],{},[76,10687,10688,10690],{},[79,10689],{},[82,10691],{"alt":10692,"height":10693,"src":10694,"width":2877},"Speaking human",674,"\u002Fimages\u002F2025\u002F02\u002FSpeaking-human-1024x674.jpeg",[15,10696,10697],{},"This reality check reinforced the need for a shift in communication, moving from technical jargon to clear, human-centered messaging.",[15,10699,10700,10703],{},[43,10701,10702],{},"We Speak Human"," is not just a slogan; it is a strategic approach to educating, connecting, and engaging audiences by making complex topics relatable.",[15,10705,10706],{},"The conversation emphasized the importance of storytelling in technology, ensuring that data does more than just exist. It needs to tell a story that resonates with both businesses and consumers.",[15,10708,10709],{},"Watch the full talk by Paula Rivero here:",[73,10711],{},[89,10713,10715],{"id":10714},"digital-links-role-in-regulatory-compliance-and-retail-innovation","Digital Link’s role in regulatory compliance and retail innovation",[15,10717,10718],{},"A major focus at the forum was how Digital Link technology is shaping the future of retail and regulatory compliance.",[15,10720,10721],{},"Several sessions explored the global impact of emerging regulations, including the Digital Product Passport (DPP) and sustainability mandates.",[15,10723,10724],{},"As organizations work to align with these evolving requirements, Digital Link provides a solution that ensures traceability, authenticity, and engagement for patients worldwide and consumers alike.",[73,10726,10727],{},[76,10728,10729,10731],{},[79,10730],{},[82,10732],{"alt":10715,"height":10733,"src":10734,"width":2877},695,"\u002Fimages\u002F2025\u002F02\u002FDigital-Links-role-in-regulatory-compliance-and-retail-innovation-1024x695.jpeg",[15,10736,10737],{},"Additionally, real-world case studies showcased solutions achievements from industry leaders who are leveraging Digital Link to enhance shopper experiences, optimize supply chains, and increase brand trust.",[15,10739,10740],{},"The ability to provide instant, up-to-date product information through a simple scan is not just an innovation. It’s quickly becoming an industry necessity.",[89,10742,10744],{"id":10743},"the-road-to-retail-transformation","The road to retail transformation",[15,10746,10747],{},"GS1 Global Forum 2025 was a crucial moment on the way to the next era of global trade.",[15,10749,10750],{},"The week offered great opportunities for thought leaders worldwide to explore future-ready practices, collaborate on key initiatives, and align on a common vision for the world of commerce.",[15,10752,10753],{},"From in-depth panels to interactive discussions, the event highlighted the growing role of Digital Link in product data management, customer engagement, and compliance.",[15,10755,10756],{},"With all discussions and networking opportunities taking place in one location, the GS1 global community had a chance to exchange insights on how to navigate the complexities of the digital age while maintaining a strong focus on business growth and customer satisfaction.",[15,10758,10759],{},"The forum also reinforced the importance of innovation in building a more connected, data-driven future.",[73,10761,10762],{},[76,10763,10764,10766],{},[79,10765],{},[82,10767],{"alt":10744,"height":10768,"src":10769,"width":2877},684,"\u002Fimages\u002F2025\u002F02\u002FThe-road-to-retail-transformation-1024x684.jpeg",[89,10771,5388],{"id":5387},[15,10773,10774],{},"As we reflect on the insights from GS1 Global Forum 2025, one thing is clear: the future of retail, manufacturing, and supply chain management is digital.",[15,10776,10777],{},"The momentum behind 2D barcode implementation and Digital Link is growing, and businesses that embrace these changes today will be the leaders of tomorrow.",[15,10779,10780],{},"Thank you to everyone who attended the forum, engaged in discussions, and shared their perspectives. Let’s continue building a smarter, more connected future, one scan at a time.",[73,10782,10783],{},[76,10784,10785,10787],{},[79,10786],{},[82,10788],{"alt":5388,"height":10693,"src":10789,"width":2877},"\u002Fimages\u002F2025\u002F02\u002FLooking-ahead-1024x674.jpeg",{"title":566,"searchDepth":567,"depth":567,"links":10791},[10792,10793,10794,10795,10796],{"id":10646,"depth":570,"text":10647},{"id":10669,"depth":570,"text":10670},{"id":10714,"depth":570,"text":10715},{"id":10743,"depth":570,"text":10744},{"id":5387,"depth":570,"text":5388},"Key takeaways from GS1 Global Forum 2025, where Digital Link led discussions on 2D barcodes and the future of retail.","Digital Link at GS1 Global Forum 2025: A look back at the future of trade and next-gen barcodes",{},"\u002Fimages\u002F2025\u002F02\u002FDigital-Link-at-GS1-Global-Forum-2025.webp","\u002Fnews\u002Fgs1-global-forum","2025-02-24T17:38:40+01:00",{"title":10608,"description":10797},"\u002Fnews\u002Fgs1-global-forum\u002F","news\u002Fgs1-global-forum","2025-02-24T17:38:42+01:00",[10808],{"id":10809,"title":10810},"9g4_1rIloyg","We need to speak human: Digital Link at the GS1 Global Forum 2025","DFlihfsqchRQ-JyKoWUA2pZ978hV-3xm4Zof_pM7-r4",{"id":10813,"title":10814,"author":7,"body":10815,"category":7,"description":11020,"extension":612,"heading":11021,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":11022,"navigation":614,"ogImage":11023,"path":11024,"publishedAt":11025,"sections":7,"seo":11026,"sourcePath":11027,"stem":11028,"updatedAt":11029,"videos":7,"__hash__":11030},"pages\u002Fnews\u002Fgs1-industry-and-standards-event.md","GS1 Industry & Standards Event, sponsored by Digital Link",{"type":9,"value":10816,"toc":11000},[10817],[12,10818,10819,10823,10829,10832,10835,10838,10846,10852,10861,10865,10873,10883,10892,10898,10904,10907,10910,10916,10919,10925,10931,10934,10940,10943,10949,10955,10958,10964,10970,10973,10983,10987,10990,10997],{},[89,10820,10822],{"id":10821},"a-key-gathering-for-trade-innovation","A key gathering for trade innovation",[15,10824,1260,10825,10828],{},[22,10826,10827],{},"GS1 Industry & Standards Event"," is an essential annual gathering for global trade and supply chain leaders.",[15,10830,10831],{},"Each year, it plays a pivotal role in shaping the future of commerce and offers insights into the latest advancements in technology and standardization.",[15,10833,10834],{},"The virtual event brings together professionals worldwide to discuss business challenges and develop the standards that drive efficiency, transparency, and innovation across industries.",[15,10836,10837],{},"These standards enable businesses to effectively identify, capture, and share information and ensure that consumers can easily find the products they seek, providing accurate information that connects them with the right products.",[15,10839,1036,10840,10842,10843,386],{},[50,10841,273],{"href":272},", we are honored to be an official ",[22,10844,10845],{},"sponsor of the Industry & Standards Event 2024",[15,10847,10848,10849,386],{},"Our sponsorship reflects our commitment to supporting the global trade community in adopting next-generation technologies that enhance consumer trust and transparency and promoting ",[22,10850,10851],{},"widespread adoption of QR codes powered by GS1",[73,10853,10854],{},[76,10855,10856,10858],{},[79,10857],{},[82,10859],{"alt":10822,"height":85,"src":10860,"width":87},"\u002Fimages\u002F2024\u002F09\u002FA-key-gathering-for-trade-innovation.png",[89,10862,10864],{"id":10863},"the-digital-link-guide-to-topics-and-sessions","The Digital Link guide to topics and sessions",[15,10866,1260,10867,10872],{},[50,10868,10871],{"href":10869,"rel":10870},"https:\u002F\u002Fstandards-event.gs1.org\u002F",[2103],"Industry & Standards Event 2024","’s program is designed to cover several crucial aspects of global trade in all industries: not only retail but also healthcare, CPG, fresh foods, and merchandise.",[15,10874,10875,10876,10878,10879,10882],{},"To help you navigate an intense week, we have selected the most relevant talks and round tables on topics such as ",[50,10877,3039],{"href":3038},", the advancement of GS1 standards, the ",[50,10880,10881],{"href":6106},"European Digital Product Passport",", and the circular economy.",[73,10884,10885],{},[76,10886,10887,10889],{},[79,10888],{},[82,10890],{"alt":10864,"height":85,"src":10891,"width":87},"\u002Fimages\u002F2024\u002F09\u002FThe-Digital-Link-guide-to-topics-and-sessions.png",[97,10893,10895],{"id":10894},"monday-16-sep",[22,10896,10897],{},"Monday, 16 Sep",[150,10899,10901],{"id":10900},"implementing-next-generation-barcodes-powered-by-gs1",[22,10902,10903],{},"Implementing next-generation barcodes powered by GS1",[15,10905,10906],{},"This session will provide an in-depth look at how industry leaders implement next-generation barcodes, including challenges and best practices.",[15,10908,10909],{},"It’s a must-attend for anyone interested in the practical aspects of adopting new barcode technologies.",[150,10911,10913],{"id":10912},"next-generation-barcodes-powered-by-gs1-implementation-nuts-and-bolts",[22,10914,10915],{},"Next-generation barcodes powered by GS1: Implementation ‘nuts and bolts’",[15,10917,10918],{},"This session dives deeper into the technical aspects of implementing 2D barcodes, offering insights from global experts on overcoming obstacles and leveraging innovative use cases.",[97,10920,10922],{"id":10921},"tuesday-17-sep",[22,10923,10924],{},"Tuesday, 17 Sep",[150,10926,10928],{"id":10927},"value-led-industry-transformation-meeting-emerging-sustainability-needs-1300-to-1350",[22,10929,10930],{},"Value-led industry transformation: Meeting emerging sustainability needs (13:00 to 13:50)",[15,10932,10933],{},"This plenary will explore how industries can meet emerging sustainability challenges by adopting new technologies and standards, including digital product passports and circularity initiatives.",[150,10935,10937],{"id":10936},"unlocking-new-capabilities-in-fresh-foods-with-gs1-1600-to-1730",[22,10938,10939],{},"Unlocking new capabilities in fresh foods with GS1 (16:00 to 17:30)",[15,10941,10942],{},"This session focuses on how GS1 standards can drive transparency, traceability, and sustainability in the fresh foods sector.",[97,10944,10946],{"id":10945},"wednesday-18-sep",[22,10947,10948],{},"Wednesday, 18 Sep",[150,10950,10952],{"id":10951},"digital-product-passport-mission-specific-work-group-1500-to-1630",[22,10953,10954],{},"Digital Product Passport Mission-Specific Work Group (15:00 to 16:30)",[15,10956,10957],{},"A crucial session for those interested in the circular economy, this work group will discuss the development of standards for digital product passports, which are key to ensuring sustainability and transparency in global supply chains.",[97,10959,10961],{"id":10960},"thursday-19-sep",[22,10962,10963],{},"Thursday, 19 Sep",[150,10965,10967],{"id":10966},"certifications-in-the-retail-journey-ensuring-consumer-trust-from-listing-to-sale-1100-to-1200",[22,10968,10969],{},"Certifications in the retail journey: Ensuring consumer trust from listing to sale (11:00 to 12:00)",[15,10971,10972],{},"This session will explore how certifications and digital standards can maintain consumer trust throughout the retail journey, from product listing to final sale.",[73,10974,10975],{},[76,10976,10977,10979],{},[79,10978],{},[82,10980],{"alt":10981,"height":85,"src":10982,"width":87},"Certifications in the retail journey","\u002Fimages\u002F2024\u002F09\u002FCertifications-in-the-retail-journey.png",[89,10984,10986],{"id":10985},"well-be-waiting-for-you-in-our-virtual-booth","We’ll be waiting for you in our virtual booth!",[15,10988,10989],{},"We invite all attendees from around the world to visit us and learn more about the next-generation barcode revolution and how it can transform your business.",[15,10991,10992,10993,10996],{},"Whether you’re interested in enhancing consumer trust, improving transparency, or leading in sustainability, we look forward to discussing how our solutions to ",[22,10994,10995],{},"create, manage, and track QR codes powered by GS1"," at scale can help you achieve your goals.",[15,10998,10999],{},"We hope to see you there!",{"title":566,"searchDepth":567,"depth":567,"links":11001},[11002,11003,11019],{"id":10821,"depth":570,"text":10822},{"id":10863,"depth":570,"text":10864,"children":11004},[11005,11009,11013,11016],{"id":10894,"depth":567,"text":10897,"children":11006},[11007,11008],{"id":10900,"depth":579,"text":10903},{"id":10912,"depth":579,"text":10915},{"id":10921,"depth":567,"text":10924,"children":11010},[11011,11012],{"id":10927,"depth":579,"text":10930},{"id":10936,"depth":579,"text":10939},{"id":10945,"depth":567,"text":10948,"children":11014},[11015],{"id":10951,"depth":579,"text":10954},{"id":10960,"depth":567,"text":10963,"children":11017},[11018],{"id":10966,"depth":579,"text":10969},{"id":10985,"depth":570,"text":10986},"The GS1 Industry & Standards Event is an essential annual gathering for global trade and supply chain leaders.","GS1 Industry & Standards Event: proudly sponsored by Digital Link",{},"\u002Fimages\u002F2024\u002F09\u002Fgs1-industry-standards-event.png","\u002Fnews\u002Fgs1-industry-and-standards-event","2024-09-04T13:41:49+02:00",{"title":10814,"description":11020},"\u002Fnews\u002Fgs1-industry-and-standards-event\u002F","news\u002Fgs1-industry-and-standards-event","2024-09-05T14:42:59+02:00","DWqSd5plsurTy3-aSf-lnLWbmaHrQbfkDsgi-dHYZCc",{"id":11032,"title":11033,"author":7,"body":11034,"category":7,"description":11463,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":11464,"navigation":614,"ogImage":11465,"path":11466,"publishedAt":11467,"sections":7,"seo":11468,"sourcePath":11469,"stem":11470,"updatedAt":11471,"videos":11472,"__hash__":11482},"pages\u002Fnews\u002Fgs1-mexico-award.md","Digital Link honored with GS1 México Award for innovation",{"type":9,"value":11035,"toc":11455},[11036],[12,11037,11038,11073,11103,11111,11115,11138,11169,11171,11175,11197,11215,11219,11232,11259,11270,11273,11293,11319,11324,11333,11337,11352,11372,11383,11390,11394,11418,11439,11441],{},[15,11039,11040,11043,11044,1014,11047,11049,11050,11053,11054,11057,11058,9262,11061,11064,11065,1014,11069,11072],{},[22,11041,11042],{},"Mexico City, March 2025",". In a powerful show of recognition for cutting-edge ",[22,11045,11046],{},"technological innovations",[22,11048,273],{}," has been presented with the prestigious ",[22,11051,11052],{},"GS1 México Award"," during this year’s ",[22,11055,11056],{},"ColaboraXión 2025 Forum",". The award celebrates ",[22,11059,11060],{},"outstanding contributions",[22,11062,11063],{},"future of retail"," through next-generation solutions like ",[22,11066,11067],{},[50,11068,2121],{"href":2119},[22,11070,11071],{},"Digital Link technology",", and real-time data tracking systems.",[15,11074,11075,11076,2068,11079,1014,11081,1018,11083,11085,11086,11089,11090,1014,11093,9679,11096,11099,11100,386],{},"Digital Link was recognized alongside respected ",[22,11077,11078],{},"industry leaders",[22,11080,8581],{},[22,11082,8551],{},[22,11084,8561],{},", all of whom are playing a key role in ",[22,11087,11088],{},"shaping the future of commerce"," through ",[22,11091,11092],{},"collaboration",[22,11094,11095],{},"innovation",[22,11097,11098],{},"adoption"," of ",[22,11101,11102],{},"latest technologies",[2905,11104,11105],{},[15,11106,11107,11108,11110],{},"“We’re proud to receive this recognition from GS1 México,” said ",[22,11109,2623],{},", CEO and Co-founder of Digital Link. “This award fuels our commitment to creating smarter, more connected, and sustainable solutions for businesses, brands, and consumers.”",[89,11112,11114],{"id":11113},"a-new-era-of-product-identification","A new era of product identification",[15,11116,4440,11117,55,11119,11121,11122,55,11125,11127,11128,11131,11132,11134,11135,11137],{},[22,11118,407],{},[22,11120,2121],{}," is marking a major shift in how ",[22,11123,11124],{},"organizations",[22,11126,2084],{}," interact. Unlike traditional codes, these new tools allow for ",[22,11129,11130],{},"real-time tracking",", access to product data, ",[22,11133,3032],{}," transparency, and greater ",[22,11136,9284],{}," across supply chains.",[15,11139,11140,11141,55,11144,11147,11148,1014,11150,1014,11152,1018,11155,11157,11158,11161,11162,11165,11166,386],{},"Digital Link’s technology supports ",[22,11142,11143],{},"enhanced operations",[22,11145,11146],{},"best practices"," in sectors including ",[22,11149,9750],{},[22,11151,9470],{},[22,11153,11154],{},"electronics",[22,11156,9744],{},". By helping companies ",[22,11159,11160],{},"transition"," to digital-first strategies, the company is driving ",[22,11163,11164],{},"growth"," while reducing complexity and improving overall ",[22,11167,11168],{},"quality of service",[73,11170],{},[89,11172,11174],{"id":11173},"commitment-to-collaboration-and-sustainability","Commitment to collaboration and sustainability",[15,11176,11177,11178,55,11181,11184,11185,11188,11189,1014,11191,1018,11194,386],{},"The award highlights not only the technology itself, but also Digital Link’s active ",[22,11179,11180],{},"community engagement",[22,11182,11183],{},"presence"," in key ",[22,11186,11187],{},"industry conferences",", training programs, and strategic initiatives that promote ",[22,11190,6924],{},[22,11192,11193],{},"research",[22,11195,11196],{},"marketing innovation",[15,11198,11199,11200,1014,11203,11206,11207,11210,11211,11214],{},"By working closely with ",[22,11201,11202],{},"printers",[22,11204,11205],{},"technology partners",", and global brands, Digital Link ensures that the ",[22,11208,11209],{},"implementation"," of 2D barcodes aligns with ",[22,11212,11213],{},"industry standards",", consumer needs, and the changing nature of global commerce.",[89,11216,11218],{"id":11217},"leading-with-vision-paula-rivero-at-the-gs1-2d-barcode-committee-in-mexico","Leading with vision: Paula Rivero at the GS1 2D Barcode Committee in Mexico",[15,11220,11221,11222,11225,11226,1014,11229,11231],{},"Digital Link’s recognition at ",[22,11223,11224],{},"ColaboraXión 2025"," was not an isolated event. It’s the result of months of ",[22,11227,11228],{},"real-world implementation",[22,11230,11193],{},", and hands-on leadership in the industry’s digital transformation.",[15,11233,11234,11235,11237,11238,11241,11242,11245,11246,1014,11249,1014,11251,1018,11253,11255,11256,11258],{},"A few months before the award, CEO ",[22,11236,2623],{}," presented one of the world’s first pilots of a ",[22,11239,11240],{},"fully functional retail ticket using 2D QR codes"," on products during the ",[22,11243,11244],{},"GS1 México 2D Barcode Committee"," meeting. This pilot, developed in collaboration with ",[22,11247,11248],{},"GS1 México",[22,11250,8551],{},[22,11252,8561],{},[22,11254,8581],{},", marked a global milestone in ",[22,11257,8520],{}," and product traceability.",[2905,11260,11261,11268],{},[15,11262,11263,11264,11267],{},"🎥 ",[22,11265,11266],{},"Watch the moment here"," (starting at 57:35):",[73,11269],{},[15,11271,11272],{},"This groundbreaking project enabled:",[353,11274,11275,11281,11287],{},[356,11276,11277,11280],{},[22,11278,11279],{},"Real-time tracking"," and expiration control on packaging",[356,11282,11283,11286],{},[22,11284,11285],{},"Dynamic pricing"," and personalized offers at the checkout",[356,11288,11289,11292],{},[22,11290,11291],{},"Improved customer experience"," with instant product transparency",[15,11294,11295,11296,11298,11299,11302,11303,1014,11306,1018,11309,11312,11313,55,11315,11318],{},"Special mention goes to ",[22,11297,8646],{},", who joined this pilot with ",[22,11300,11301],{},"Cloralex",", and to local brands like ",[22,11304,11305],{},"Charro",[22,11307,11308],{},"Cajeta Lugo",[22,11310,11311],{},"Mexican Honey",", showing how ",[22,11314,11180],{},[22,11316,11317],{},"early adoption"," can accelerate change in Latin America.",[2905,11320,11321],{},[15,11322,11323],{},"“It’s amazing to be part of something so innovative and full of passion,” Paula shared. “We believe this is not only the first project of its kind in Mexico, but quite possibly the first in the world.”",[15,11325,11326,11327,11329,11330],{},"This pilot laid the foundation for the recognition received at ",[22,11328,11224],{},", and proves that ",[22,11331,11332],{},"Digital Link is not just imagining the future. It’s building it, one product at a time.",[89,11334,11336],{"id":11335},"looking-ahead-whats-next-for-digital-link","Looking ahead: What’s next for Digital Link?",[15,11338,11339,11340,11343,11344,11347,11348,11351],{},"This recognition is just the beginning. Digital Link is expanding its ",[22,11341,11342],{},"vision"," and product suite, introducing ",[22,11345,11346],{},"new features"," that enhance traceability, personalization, and ",[22,11349,11350],{},"data-driven decision-making"," for brands worldwide.",[15,11353,11354,11355,11357,11358,11361,11362,11365,11366,11368,11369,386],{},"With a firm focus on ",[22,11356,11095],{},", the company is actively ",[22,11359,11360],{},"promoting"," scalable ",[22,11363,11364],{},"solutions"," that improve business ",[22,11367,9284],{},", transparency, and consumer trust, all while reducing friction in both online and offline ",[22,11370,11371],{},"operations",[15,11373,11374,11375,11378,11379,11382],{},"The GS1 México Award marks a significant ",[22,11376,11377],{},"milestone"," for the company and its mission to ",[22,11380,11381],{},"lead"," the transformation of global product identification.",[2905,11384,11385,11388],{},[15,11386,11387],{},"“We see this as a shared success,” added Rivero. “Our partners, team, and clients are all part of this journey. We’re proud to be shaping what’s next.”",[73,11389],{},[89,11391,11393],{"id":11392},"about-the-gs1-méxico-award-and-colaboraxión-2025","About the GS1 México Award and ColaboraXión 2025",[15,11395,11396,11397,3377,11400,11403,11404,11410,11411,11414,11415,11417],{},"Hosted annually in ",[22,11398,11399],{},"Mexico City",[22,11401,11402],{},"ColaboraXión Forum"," by ",[22,11405,11406],{},[50,11407,11248],{"href":11408,"rel":11409,"target":2104},"https:\u002F\u002Fwww.gs1mexico.org\u002Fes\u002F",[2102,2103]," brings together ",[22,11412,11413],{},"industry members",", innovators, and ",[22,11416,11124],{}," to highlight best-in-class achievements in technology, sustainability, and commerce.",[15,11419,11420,11421,11424,11425,11428,11429,11432,11433,11435,11436,386],{},"This year’s forum focused on driving ",[22,11422,11423],{},"digital transformation",", celebrating the ",[22,11426,11427],{},"winners"," who are redefining ",[22,11430,11431],{},"business practices",", enhancing the ",[22,11434,5666],{},", and setting new benchmarks for ",[22,11437,11438],{},"technological excellence",[89,11440,2585],{"id":2584},[15,11442,11443,11444,7545,11447,11450,11451,11454],{},"From product traceability to ",[22,11445,11446],{},"sustainable printing technologies",[22,11448,11449],{},"training programs"," to powerful retail solutions. Digital Link’s work is more than a technology play. It’s a long-term ",[22,11452,11453],{},"commitment"," to improving how the world connects, consumes, and creates value.",{"title":566,"searchDepth":567,"depth":567,"links":11456},[11457,11458,11459,11460,11461,11462],{"id":11113,"depth":570,"text":11114},{"id":11173,"depth":570,"text":11174},{"id":11217,"depth":570,"text":11218},{"id":11335,"depth":570,"text":11336},{"id":11392,"depth":570,"text":11393},{"id":2584,"depth":570,"text":2585},"Digital Link honored with GS1 México Award for innovation in 2D barcode technology.",{},"\u002Fimages\u002F2025\u002F03\u002Fgs1-mexico-award.png","\u002Fnews\u002Fgs1-mexico-award","2025-03-27T16:36:15+01:00",{"title":11033,"description":11463},"\u002Fnews\u002Fgs1-mexico-award\u002F","news\u002Fgs1-mexico-award","2025-03-27T16:36:18+01:00",[11473,11476,11479],{"id":11474,"title":11475},"52xNHQ71-2U","El Código 2D con Digital Link: Tecnología con valor exponencial",{"id":11477,"title":11478},"Plb_avjT7cw","Explorando el Futuro del Código 2D: Comité Código 2D",{"id":11480,"title":11481},"4vV_QrYcilU","Thank you GS1 México for the ColaboraXion award!","mVaJ8r5ClNaP19S0DmFcVnTeQyBGK9J1T1DkWT9bHtY",{"id":11484,"title":11485,"author":7,"body":11486,"category":7,"description":11632,"extension":612,"heading":11633,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":11634,"navigation":614,"ogImage":11635,"path":11636,"publishedAt":11637,"sections":7,"seo":11638,"sourcePath":11639,"stem":11640,"updatedAt":11641,"videos":7,"__hash__":11642},"pages\u002Fnews\u002Fgs1-uk-partner-event.md","GS1 UK Partner Event 2024: the future of QR codes",{"type":9,"value":11487,"toc":11620},[11488],[12,11489,11490,11493,11496,11500,11506,11515,11519,11522,11525,11529,11532,11536,11539,11542,11545,11554,11558,11562,11565,11569,11572,11576,11579,11582,11591,11595,11598,11607],{},[15,11491,11492],{},"The Gherkin building in London was the innovation hub on June 24, 2024, as GS1 UK partners, including our COO and co-founder Paula Rivero and our CTO Gabriel Pinto, came together for a unique opportunity to explore a day of GS1 standards.",[15,11494,11495],{},"Among the many great sessions, the highlight for us was the “A World of Possibilities with QR Codes Powered by GS1” presentation, which is what we do: making global standards for universal data transparency a reality.",[89,11497,11499],{"id":11498},"the-power-of-purpose","The Power of purpose",[15,11501,11502,11503,11505],{},"The day started with some powerful reminders about what makes brands successful: defining and living their purpose. This really resonated with us at ",[50,11504,273],{"href":272},". Our purpose is clear: to ensure everyone can access true and detailed product information and leave the world better than we found it. We aim to transform business practices by fostering collaboration and shared ideas.",[73,11507,11508],{},[76,11509,11510,11512],{},[79,11511],{},[82,11513],{"alt":11499,"height":3208,"src":11514,"width":87},"\u002Fimages\u002F2024\u002F07\u002FThe-Power-of-purpose.png",[89,11516,11518],{"id":11517},"the-packaging","The packaging",[15,11520,11521],{},"One of the highlights was Camilla Young (GS1 UK Programme Lead for QR codes powered by GS1) talking about her children turning a cardboard box into a world of play. This is a simple yet powerful example of how packaging is more than just a container; it’s an opportunity to tell a story and create an experience.",[15,11523,11524],{},"At Digital Link, we know this and want to help brands use packaging to connect with consumers on a deeper level. Strategic development initiatives can transform packaging, driving the adoption of innovations like 2D barcodes and QR codes.",[89,11526,11528],{"id":11527},"the-trusted-data","The trusted data",[15,11530,11531],{},"Data was a big theme of the day. Anne Godfrey’s talk said every company is both an experience company and a data company (Anne is the CEO of GS1 UK). The next step in the digital journey is to provide trusted data in the right format for each stakeholder.",[89,11533,11535],{"id":11534},"the-2d-barcode-session","The 2D barcode session",[15,11537,11538],{},"The “QR Codes Powered by GS1” session was particularly relevant. It highlighted how QR codes can deliver product information and make it easier for consumers to make decisions.",[15,11540,11541],{},"The presentation showed how QR codes, backed by GS1 standards, are changing consumer engagement, operational efficiency, and expansion into new industries. Attendees had the opportunity to explore ideas and challenges, showcasing how these standards can drive meaningful changes in various professional settings.",[15,11543,11544],{},"We at Digital Link are champions of this. As GS1 Digital Link ambassadors, we have traveled the world promoting a universal data language to bridge the gap between physical products and digital information.",[73,11546,11547],{},[76,11548,11549,11551],{},[79,11550],{},[82,11552],{"alt":11535,"height":3208,"src":11553,"width":87},"\u002Fimages\u002F2024\u002F07\u002FThe-2D-barcode-session.png",[89,11555,11557],{"id":11556},"key-takeaways","Key takeaways",[97,11559,11561],{"id":11560},"deeper-consumer-engagement","Deeper consumer engagement",[15,11563,11564],{},"QR codes give consumers instant access to product information, authenticity checks, and promotional content and serve as a platform to share ideas, address challenges, and discuss transformative standards.",[97,11566,11568],{"id":11567},"retail-efficiency","Retail efficiency",[15,11570,11571],{},"QR codes simplify operations from inventory management to checkout process and overall shopping experience, significantly transforming the way people work in retail environments.",[97,11573,11575],{"id":11574},"broader-industry","Broader industry",[15,11577,11578],{},"Beyond retail, QR codes are progressing in healthcare for patient safety and traceability and in construction for tracking materials and compliance.",[15,11580,11581],{},"The session also included a Q&A, during which we shared ideas on scaling connected packaging and using QR codes to drive marketing innovation. The enthusiasm of the audience made us even more convinced of our purpose.",[73,11583,11584],{},[76,11585,11586,11588],{},[79,11587],{},[82,11589],{"alt":11557,"height":3425,"src":11590,"width":87},"\u002Fimages\u002F2024\u002F07\u002FKey-takeaways.png",[89,11592,11594],{"id":11593},"networking-and-connections-to-share-ideas","Networking and connections to share ideas",[15,11596,11597],{},"The day ended with a networking session, which was a great catching opportunity to reconnect with other GS1 partners and discuss the day’s insights. The audience’s passion and commitment were evident. We are all on a mission to implement these standards and create a better future.",[15,11599,11600,11601,11606],{},"In summary, the ",[50,11602,11605],{"href":11603,"rel":11604},"https:\u002F\u002Fwww.gs1uk.org\u002F",[2103],"GS1 UK"," Partner Event 2024 was a great demonstration of the role of GS1 standards in the digital journey. For Digital Link, it confirmed our commitment to being at the forefront of QR codes powered by GS1. As GS1 Digital Link ambassadors, we are excited for what’s to come.",[73,11608,11609,11616],{},[76,11610,11611,11613],{},[79,11612],{},[82,11614],{"alt":11594,"height":3425,"src":11615,"width":87},"\u002Fimages\u002F2024\u002F07\u002FNetworking-and-connections-to-share-ideas.png",[11617,11618,11619],"figcaption",{},"Courtesy of GS1 UK",{"title":566,"searchDepth":567,"depth":567,"links":11621},[11622,11623,11624,11625,11626,11631],{"id":11498,"depth":570,"text":11499},{"id":11517,"depth":570,"text":11518},{"id":11527,"depth":570,"text":11528},{"id":11534,"depth":570,"text":11535},{"id":11556,"depth":570,"text":11557,"children":11627},[11628,11629,11630],{"id":11560,"depth":567,"text":11561},{"id":11567,"depth":567,"text":11568},{"id":11574,"depth":567,"text":11575},{"id":11593,"depth":570,"text":11594},"We attended the GS1 UK Partner Event 2024 to champion the future. Join us in driving global standards for universal data transparency.","GS1 UK Partner Event 2024: Digital Link champions the future of QR codes",{},"\u002Fimages\u002F2024\u002F07\u002FGS1-UK-Partner-Event.png","\u002Fnews\u002Fgs1-uk-partner-event","2024-07-26T16:55:18+02:00",{"title":11485,"description":11632},"\u002Fnews\u002Fgs1-uk-partner-event\u002F","news\u002Fgs1-uk-partner-event","2024-07-26T16:55:20+02:00","NvDgEoSVevRJRyDhmHur4K57rlDTKS-urNY031tCHIw",{"id":11644,"title":11645,"author":7,"body":11646,"category":7,"description":11829,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":11830,"navigation":614,"ogImage":11831,"path":11832,"publishedAt":11833,"sections":7,"seo":11834,"sourcePath":11835,"stem":11836,"updatedAt":11837,"videos":7,"__hash__":11838},"pages\u002Fnews\u002Finteractive-label-design.md","The rise of interactive label design",{"type":9,"value":11647,"toc":11817},[11648],[12,11649,11650,11653,11657,11660,11663,11673,11677,11680,11683,11687,11690,11693,11703,11707,11710,11713,11717,11724,11734,11744,11748,11751,11754,11758,11761,11764,11774,11778,11781,11787,11791,11794,11797,11807,11811,11814],{},[15,11651,11652],{},"Interactive label design is reshaping how brands communicate with customers. Labels are no longer static stickers with basic product details; they have become gateways to digital experiences, tools for personalization, and a canvas for creativity. With the growing use of QR codes and online label makers, the line between packaging and digital engagement is blurring, opening new opportunities for businesses of every size.",[89,11654,11656],{"id":11655},"why-interactive-label-design-matters-today","Why interactive label design matters today",[15,11658,11659],{},"Labels have always been central to how products are presented on shelves. They carry brand identity, regulatory information, and marketing messages. But now, thanks to digital tools and connected packaging, interactive label design adds a new dimension. By embedding QR codes, personalized graphics, and links to smart pages, brands create labels that speak directly to consumers. With just a few clicks, customers can unlock details about ingredients, certifications, tutorials, or sustainability efforts.",[15,11661,11662],{},"The advantage is clear: instead of a static block of text, labels become an active channel of communication. This not only strengthens brand loyalty but also ensures compliance with global standards by making additional product information easily accessible.",[73,11664,11665],{},[76,11666,11667,11669],{},[79,11668],{},[82,11670],{"alt":11671,"height":85,"src":11672,"width":87},"Shopper scanning a product label with a smartphone in a grocery store.","\u002Fimages\u002F2025\u002F09\u002FShopper-scanning-a-product-label-with-a-smartphone-in-a-grocery-store.png",[89,11674,11676],{"id":11675},"from-custom-labels-to-digital-first-experiences","From custom labels to digital-first experiences",[15,11678,11679],{},"Designing labels has traditionally meant printing attractive visuals on paper, plastic, or other materials. Today, it goes much further. Custom labels can integrate barcodes, logos, images, and even watermarks while also serving as digital connectors. A customer scanning a code can be redirected to a digital product passport or a landing page tailored to their location and language.",[15,11681,11682],{},"This transformation allows businesses to create personalized labels for different markets or campaigns without reprinting everything. A simple edit online updates the experience instantly, which is why many companies are adopting interactive label design as a core part of their product strategy.",[89,11684,11686],{"id":11685},"tools-that-empower-creativity","Tools that empower creativity",[15,11688,11689],{},"The rise of the online label maker has made professional design more accessible. Platforms now provide templates, fonts, icons, and label creation tools optimized for beginners and experts alike. With a few adjustments (changing size, colors, or graphics), anyone can design labels that look polished and professional.",[15,11691,11692],{},"For brands, these tools reduce the time and cost of production. Instead of outsourcing every update, teams can start designing, edit files, and review options in-house. Many solutions also allow importing logos, uploading product images, and even saving templates for future projects. This level of flexibility ensures consistency while still leaving room for creativity.",[73,11694,11695],{},[76,11696,11697,11699],{},[79,11698],{},[82,11700],{"alt":11701,"height":85,"src":11702,"width":87},"Online label maker interface with templates and creative tools on a laptop.","\u002Fimages\u002F2025\u002F09\u002FOnline-label-maker-interface-with-templates-and-creative-tools-on-a-laptop.png",[89,11704,11706],{"id":11705},"adding-a-personal-touch-to-labels","Adding a personal touch to labels",[15,11708,11709],{},"Customers increasingly expect personalization, and interactive label design delivers just that. Personalized labels can include the buyer’s name, regional information, or content that changes depending on when or where the product is scanned. For example, a seasonal campaign can feature holiday graphics, while a summer edition might showcase different visuals, all from the same base label.",[15,11711,11712],{},"This approach helps businesses connect with their audience on an emotional level. Labels are no longer just about product identification; they become carriers of a message, an experience, and a sense of personal touch that strengthens the relationship between brand and consumer.",[89,11714,11716],{"id":11715},"where-digital-link-fits-in","Where Digital Link fits in",[15,11718,11719,11720,11723],{},"Interactive labels don’t just need to be creative; they also need to be smart, compliant, and scalable. That’s where",[50,11721,11722],{"href":272}," Digital Link"," offers a unique advantage. By connecting labels to GS1 Digital Link QR codes, every scan opens a structured Digital Product Passport. This gives customers immediate access to information that is both brand-controlled and globally compliant.",[15,11725,11726,11727,11729,11730,11733],{},"Digital Link also makes interactivity with a ",[50,11728,27],{"href":60},". With Cleo, the firefly icon embedded into ",[50,11731,8685],{"href":11732},"\u002Fproduct\u002Fsmart-product-pages\u002F",", users can start an AI-powered chat directly from the label. They can ask about ingredients, sustainability, or brand values and receive answers in real time. For businesses, this means every label can evolve into a digital assistant, combining creativity with trust and compliance.",[73,11735,11736],{},[76,11737,11738,11740],{},[79,11739],{},[82,11741],{"alt":11742,"height":85,"src":11743,"width":87},"Smartphone showing a Digital Product Passport after scanning a GS1 QR code on a label.","\u002Fimages\u002F2025\u002F09\u002FSmartphone-showing-a-Digital-Product-Passport-after-scanning-a-GS1-QR-code-on-a-label.png",[89,11745,11747],{"id":11746},"integrating-qr-codes-and-smart-content","Integrating QR codes and smart content",[15,11749,11750],{},"One of the most impactful features of interactive label design is the ability to integrate QR codes. These small, two-dimensional barcodes bridge the physical and digital worlds, giving customers direct access to optimized product content. Whether it’s a video tutorial, a loyalty program, or sustainability data, QR codes extend what labels can achieve without cluttering the design.",[15,11752,11753],{},"Modern QR codes also support error correction and can include logos or colors that match the brand. This means companies can maintain their visual identity while still offering a code that is easy to scan with any smartphone camera or tablet. For organizations, this represents both a practical and creative opportunity to elevate their labels.",[89,11755,11757],{"id":11756},"the-business-advantage-of-interactive-labels","The business advantage of interactive labels",[15,11759,11760],{},"Beyond creativity, interactive label design also provides measurable business benefits. Companies can track how many times a QR code is scanned, identify which markets show higher engagement, and tailor future campaigns accordingly. Each scan is a signal that helps brands optimize their messaging.",[15,11762,11763],{},"In addition, interactive labels support compliance by linking to accurate product information and certifications. They also reduce the need for excessive print content, allowing companies to save space on packaging while still giving customers the full story. For small businesses, this is a cost-saving way to match the professionalism of larger competitors.",[73,11765,11766],{},[76,11767,11768,11770],{},[79,11769],{},[82,11771],{"alt":11772,"height":85,"src":11773,"width":87},"Marketing team reviewing QR code analytics data in a modern office.","\u002Fimages\u002F2025\u002F09\u002FMarketing-team-reviewing-QR-code-analytics-data-in-a-modern-office.png",[89,11775,11777],{"id":11776},"what-comes-next-for-creatives","What comes next for creatives",[15,11779,11780],{},"The future of interactive label design will likely combine even more advanced features. AI-driven label creators may suggest optimized layouts, recommend colors that increase engagement, or automatically generate localized templates. Labels will continue to integrate multimedia content, making packaging a true entry point into brand storytelling.",[15,11782,11783,11784,11786],{},"For creatives, this shift means more freedom. Instead of being limited to static visuals, designers can craft experiences that adapt in real time. With solutions like ",[50,11785,273],{"href":272}," setting the standard for compliance and interactivity, brands can be confident their labels are ready for a connected future.",[89,11788,11790],{"id":11789},"how-can-businesses-start-designing-interactive-labels","How can businesses start designing interactive labels?",[15,11792,11793],{},"For businesses ready to embrace this evolution, the first step is adopting tools that make label creation easy. An online label maker offers an accessible starting point, letting teams create labels, customize templates, and upload brand assets without specialized training. Choosing solutions that support QR codes and digital integrations ensures labels can evolve alongside customer expectations.",[15,11795,11796],{},"The process is simpler than ever: start designing with a template, personalize the content, check the format, and print labels optimized for scanning. By experimenting with graphics, fonts, and layouts, businesses can unleash creativity and elevate their packaging into an interactive experience.",[73,11798,11799],{},[76,11800,11801,11803],{},[79,11802],{},[82,11804],{"alt":11805,"height":85,"src":11806,"width":87},"Small business owner designing a product label on a tablet.","\u002Fimages\u002F2025\u002F09\u002FSmall-business-owner-designing-a-product-label-on-a-tablet.png",[89,11808,11810],{"id":11809},"are-interactive-labels-the-new-standard","Are interactive labels the new standard?",[15,11812,11813],{},"As consumer behavior shifts and brands compete for attention, interactive label design is rapidly becoming the new normal. Labels are no longer just about compliance or shelf appeal; they are about creating connections. A well-designed interactive label can inform, engage, and even entertain, turning a simple purchase into a richer experience.",[15,11815,11816],{},"The question is no longer if businesses should adopt interactive labels, but how quickly they can start. For those who embrace this change, the reward is clear: stronger customer engagement, optimized campaigns, and labels that truly stand out in a crowded market.",{"title":566,"searchDepth":567,"depth":567,"links":11818},[11819,11820,11821,11822,11823,11824,11825,11826,11827,11828],{"id":11655,"depth":570,"text":11656},{"id":11675,"depth":570,"text":11676},{"id":11685,"depth":570,"text":11686},{"id":11705,"depth":570,"text":11706},{"id":11715,"depth":570,"text":11716},{"id":11746,"depth":570,"text":11747},{"id":11756,"depth":570,"text":11757},{"id":11776,"depth":570,"text":11777},{"id":11789,"depth":570,"text":11790},{"id":11809,"depth":570,"text":11810},"Discover how interactive label design blends creativity with Digital Link: QR codes, personalization, and conversations that elevate packaging.",{},"\u002Fimages\u002F2025\u002F09\u002FThe-rise-of-interactive-label-design.png","\u002Fnews\u002Finteractive-label-design","2025-09-26T10:19:07+02:00",{"title":11645,"description":11829},"\u002Fnews\u002Finteractive-label-design\u002F","news\u002Finteractive-label-design","2025-09-26T10:19:09+02:00","GnHqfSlwI-3UlusO1zFfHHjKDZ-_201SCLnbkCDLZwQ",{"id":11840,"title":11841,"author":7,"body":11842,"category":7,"description":12066,"extension":612,"heading":12067,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":12068,"navigation":614,"ogImage":12069,"path":12070,"publishedAt":12071,"sections":7,"seo":12072,"sourcePath":12073,"stem":12074,"updatedAt":12075,"videos":7,"__hash__":12076},"pages\u002Fnews\u002Fitems-with-qr-codes.md","Items with QR codes transforming modern packaging",{"type":9,"value":11843,"toc":12050},[11844],[12,11845,11846,11849,11855,11861,11864,11870,11876,11879,11882,11888,11891,11897,11907,11913,11919,11922,11928,11931,11937,11943,11949,11952,11958,11964,11970,11976,11986,11992,11995,12001,12007,12013,12019,12025,12028,12038,12044],{},[15,11847,11848],{},"Items with QR codes have become one of the most important bridges between physical products and digital experiences. In the past few years, quick response codes were mostly used for simple redirects or one-off marketing campaigns. ",[15,11850,11851,11852,11854],{},"Today, when a brand uses next generation digital links created through the ",[50,11853,273],{"href":272}," platform, those same QR codes evolve into a powerful tool for transparency, efficiency, and customer interactions. They create instant access to structured product data, allow brands to update content after printing, and help connect users to information tailored to their market, language, or context. In this article, we explore how items with QR codes are transforming packaging, how dynamic QR codes work, and why digital links are becoming essential for modern marketing strategies.",[89,11856,11858],{"id":11857},"why-items-with-qr-codes-are-becoming-essential-on-packaging",[22,11859,11860],{},"Why items with QR codes are becoming essential on packaging",[15,11862,11863],{},"Items with QR codes have become a natural entry point for digital engagement because they provide easy access to information on mobile devices. Whether customers want detailed product descriptions, user manuals, or instructional videos, a simple scan on the smartphone camera gives them everything they need without searching manually. ",[15,11865,11866,11867,11869],{},"On packaging, this creates an intuitive flow. Customers see the code, they scan a QR code in seconds, and they reach a landing page designed to answer their questions at the right moment. When those QR codes are built with ",[50,11868,273],{"href":272},", they also offer multilingual content, machine readable format for regulatory data, and flexible updates that allow brands to switch campaign content or compliance details whenever needed. This adaptability is why QR code usage on packaging is becoming standard across industries.",[89,11871,11873],{"id":11872},"dynamic-qr-codes-and-how-they-improve-the-post-scan-experience",[22,11874,11875],{},"Dynamic QR codes and how they improve the post scan experience",[15,11877,11878],{},"Dynamic QR codes are more than static print assets. They let brands update the destination behind the code without reprinting product packaging or printed materials. With a digital link, brands can redirect users to different types of content depending on the moment of the scan, the region, or the lifecycle stage of the product. For example, a new product may initially display marketing materials or a brand story. Later, the same dynamic QR code can display digital receipts, updates, ingredient changes, or regulatory adjustments. ",[15,11880,11881],{},"This flexibility is particularly valuable in industries where compliance must remain accurate at all times. Dynamic QR codes also support richer customer interactions. They allow customers to navigate from packaging to app downloads, to redeem coupons, or even to receive digital receipts after purchase. This makes them an invaluable tool for brands wanting to build long term relationships while keeping content fresh and useful.",[89,11883,11885],{"id":11884},"adding-qr-codes-on-packaging-to-enrich-product-experiences",[22,11886,11887],{},"Adding QR codes on packaging to enrich product experiences",[15,11889,11890],{},"Adding QR codes on packaging is not only about placing a small square. It is about integrating an entry point into the customer journey. Successful brands think carefully about placing QR codes where customers naturally look for information. In food and beverage products, codes often sit near nutritional tables. In cosmetics, they appear near ingredient lists or usage instructions. ",[15,11892,11893,11894,11896],{},"In consumer electronics, QR codes are often placed near quick start sections where customers expect simple scan guides, user manuals, or instructional videos. When adding QR codes powered by ",[50,11895,273],{"href":272},", brands can take advantage of multilingual support, context aware navigation, and structured data. The result is packaging that communicates better, supports more accurate information, and guides customers after the sale. The same product can provide contact details, explain how the product works, or link directly to exclusive content without using extra physical space on the pack.",[73,11898,11899],{},[76,11900,11901,11903],{},[79,11902],{},[82,11904],{"alt":11905,"height":85,"src":11906,"width":87},"Cosmetic bottle on a counter with a QR code included on its label.","\u002Fimages\u002F2025\u002F11\u002FCosmetic-bottle-on-a-counter-with-a-QR-code-included-on-its-label.png",[89,11908,11910],{"id":11909},"how-loyalty-programs-benefit-from-next-generation-qr-codes",[22,11911,11912],{},"How loyalty programs benefit from next generation QR codes",[15,11914,11915,11916,11918],{},"Loyalty programs often fail because customers cannot find the right entry point or they forget to register. Items with QR codes solve this by offering a simple scan to join, track, and use loyalty points. When QR codes work through ",[50,11917,273],{"href":272},", brands can personalize the loyalty flow, allowing customers to receive different content based on scan location or repeat visits. For example, a beverage brand can offer coupons during seasonal campaigns and loyalty rewards after a certain number of scans. ",[15,11920,11921],{},"Customers only need their mobile phone and a quick scan to access everything, eliminating the need for usernames, lengthy passwords, or printed cards. This kind of seamless engagement encourages repeat purchases and reinforces customer loyalty by providing value exactly when customers are open to interacting with the brand.",[89,11923,11925],{"id":11924},"using-qr-codes-for-contact-details-and-brand-communication",[22,11926,11927],{},"Using QR codes for contact details and brand communication",[15,11929,11930],{},"Packaging often lacks the space to display full company information or extended service contacts. QR codes are perfect for providing contact details in a format that is easily scanned and always up to date. A digital link can display customer service numbers, email contacts, live chat, or warranty registration pages. Unlike traditional business cards attached to products or printed contact information on boxes, QR codes allow customers to access updated information regardless of when the product was manufactured. This ensures brands stay reachable, even years after the item was produced. When customers need assistance, they can scan a QR code on product packaging and reach the correct contact page instantly, improving satisfaction and reducing friction in support channels.",[89,11932,11934],{"id":11933},"how-qr-codes-offer-easy-access-to-critical-product-information",[22,11935,11936],{},"How QR codes offer easy access to critical product information",[15,11938,11939,11940,11942],{},"Customers increasingly expect transparency. They want to know what is inside a product, how it was made, and how to use it safely. Items with QR codes help brands meet these expectations by offering easy access to detailed information without cluttering the package. A QR code can reveal allergens, sustainability information, instructions for use, recycling guidelines, or authenticity checks. ",[50,11941,273],{"href":272}," strengthens this experience by structuring the information in a machine readable format. This ensures every scanner, including apps, platforms, and partner systems, receives consistent and accurate data. Customers scanning QR codes receive the right information for their market and language, and brands can adapt content in real time as regulations evolve.",[89,11944,11946],{"id":11945},"how-digital-link-qr-codes-help-brands-generate-leads",[22,11947,11948],{},"How Digital Link QR codes help brands generate leads",[15,11950,11951],{},"Packaging is one of the most valuable but underused surfaces in marketing. By using QR codes on items, brands turn packaging into a lead generation channel. A customer picking up a product in a store can scan a QR code and reach a landing page that collects email opt ins, invites customers to subscribe to updates, or offers exclusive content. This transforms packaging into a continuous digital marketing strategy. Because digital links allow contextual updates, brands can adapt the same QR code to direct customers to seasonal promotions, new launches, surveys, or email marketing campaigns. This consistent ability to generate leads directly from product packaging creates a competitive advantage and increases website traffic without requiring additional media spending.",[89,11953,11955],{"id":11954},"digital-receipts-and-post-purchase-flows-through-qr-codes",[22,11956,11957],{},"Digital receipts and post purchase flows through QR codes",[15,11959,11960,11961,11963],{},"Digital receipts have become increasingly common as customers seek sustainable, paperless options. Items with QR codes can provide digital receipts instantly, allowing customers to store purchase information without the clutter of physical paper. Retailers can place QR code stickers on counters or print ads at checkouts, enabling customers to scan and save receipts directly to their devices. When built through ",[50,11962,273],{"href":272},", the digital receipt can also connect users to warranty pages, support forms, or product documentation, creating a unified post purchase experience. Brands benefit as well, since digital receipts offer insights into customer behavior and open new opportunities for personalized follow up campaigns.",[89,11965,11967],{"id":11966},"encouraging-app-downloads-through-packaging-qr-codes",[22,11968,11969],{},"Encouraging app downloads through packaging QR codes",[15,11971,11972,11973,11975],{},"App downloads become easier when QR codes are placed on packaging, trade show booths, or event posters. Customers can scan a QR code to install the brand’s app without searching through an app store. ",[50,11974,273],{"href":272}," enhances this by redirecting users automatically to the correct platform depending on their mobile phone system, ensuring frictionless access. This is particularly useful for brands that rely on companion apps for product activation, smart home integration, or rewards. QR code scans also provide analytics that help brands understand when and where customers are most likely to download an app, allowing teams to adjust marketing strategies for higher conversion.",[73,11977,11978],{},[76,11979,11980,11982],{},[79,11981],{},[82,11983],{"alt":11984,"height":85,"src":11985,"width":87},"Electronic product packaging with a QR code leading to an app download.","\u002Fimages\u002F2025\u002F11\u002FElectronic-product-packaging-with-a-QR-code-leading-to-an-app-download.png",[89,11987,11989],{"id":11988},"building-permits-and-public-documentation-enhanced-with-qr-codes",[22,11990,11991],{},"Building permits and public documentation enhanced with QR codes",[15,11993,11994],{},"QR codes are not only useful for businesses but also for public services. Building permits and city notices are increasingly incorporating QR codes to provide transparent access to documentation. A single scan at a construction site can display project details, timelines, responsible contractors, or safety guidelines. Digital Link makes these QR codes more reliable by enabling updates without reprinting signage. This ensures citizens can always access the latest information, reducing confusion and improving public communication. The same approach is used in train stations, historical sites, and public parks where QR codes connect users to maps, schedules, or audio guides.",[89,11996,11998],{"id":11997},"business-cards-with-qr-codes-for-instant-connection",[22,11999,12000],{},"Business cards with QR codes for instant connection",[15,12002,12003,12004,12006],{},"Traditional business cards are limited by space and static information. Adding QR codes allows professionals to provide customers with direct access to their contact details, websites, or portfolios. A scan can open a landing page with expanded information, making the card far more versatile. With ",[50,12005,273],{"href":272},", businesses can update the information behind the code without printing new cards, ensuring accuracy whenever details change. QR codes on business cards also support app downloads, event schedules, and exclusive content, making them flexible tools for networking at trade shows or conferences.",[89,12008,12010],{"id":12009},"how-qr-codes-help-engage-customers-across-the-journey",[22,12011,12012],{},"How QR codes help engage customers across the journey",[15,12014,12015,12016,12018],{},"Engaging customers requires more than a single touchpoint. Products must support interactions before, during, and after purchase. Items with QR codes enable this by offering a simple scan entry point that adapts to each stage. Before purchase, QR codes can display marketing materials or brand stories. During purchase, they can highlight key product features, safety instructions, or comparisons. After purchase, they can support registration, redeem coupons, or instructional videos that help customers get the most value from the product. ",[50,12017,273],{"href":272}," ensures each stage provides up to date and relevant content, helping brands maintain customer loyalty and improve long term satisfaction.",[89,12020,12022],{"id":12021},"using-qr-codes-to-deliver-instructional-videos-and-support",[22,12023,12024],{},"Using QR codes to deliver instructional videos and support",[15,12026,12027],{},"Instructional videos are one of the most effective pieces of content for guiding customers, and QR codes make them easy to access. Packaging often lacks space for detailed instructions, especially in categories like electronics, furniture, and cosmetics. A digital link QR code can instantly direct customers to a video explaining how to assemble, activate, or use a product safely. These videos reduce returns, minimize support inquiries, and increase confidence during product setup. Customers appreciate having all the information they need in a format that is accessible and easy to follow directly from their mobile devices.",[73,12029,12030],{},[76,12031,12032,12034],{},[79,12033],{},[82,12035],{"alt":12036,"height":85,"src":12037,"width":87},"Furniture assembly instructions featuring a QR code next to parts and tools.","\u002Fimages\u002F2025\u002F11\u002FFurniture-assembly-instructions-featuring-a-QR-code-next-to-parts-and-tools.png",[89,12039,12041],{"id":12040},"conclusion-items-with-qr-codes-are-reshaping-packaging-and-digital-engagement",[22,12042,12043],{},"Conclusion: Items with QR codes are reshaping packaging and digital engagement",[15,12045,12046,12047,12049],{},"Items with QR codes are no longer optional. They have become essential for brands seeking to deliver accurate information, improve customer loyalty, generate leads, and support compliance. When built through ",[50,12048,273],{"href":272},", these QR codes turn packaging into an adaptable, intelligent communication channel that evolves with the needs of the customer and the brand. They support everything from marketing purposes to digital menus, event schedules, building permits, and business cards. In a world where customers expect quick access and seamless experiences, next generation QR codes with digital links provide the clarity, flexibility, and engagement that modern packaging requires.",{"title":566,"searchDepth":567,"depth":567,"links":12051},[12052,12053,12054,12055,12056,12057,12058,12059,12060,12061,12062,12063,12064,12065],{"id":11857,"depth":570,"text":11860},{"id":11872,"depth":570,"text":11875},{"id":11884,"depth":570,"text":11887},{"id":11909,"depth":570,"text":11912},{"id":11924,"depth":570,"text":11927},{"id":11933,"depth":570,"text":11936},{"id":11945,"depth":570,"text":11948},{"id":11954,"depth":570,"text":11957},{"id":11966,"depth":570,"text":11969},{"id":11988,"depth":570,"text":11991},{"id":11997,"depth":570,"text":12000},{"id":12009,"depth":570,"text":12012},{"id":12021,"depth":570,"text":12024},{"id":12040,"depth":570,"text":12043},"Discover how items with QR codes improve packaging, boost engagement, deliver instant access to product data, and enhance customer journeys.","Items with QR codes: How digital links are transforming packaging and customer engagement",{},"\u002Fimages\u002F2025\u002F11\u002FItems-with-QR-codes.png","\u002Fnews\u002Fitems-with-qr-codes","2025-11-19T16:02:23+01:00",{"title":11841,"description":12066},"\u002Fnews\u002Fitems-with-qr-codes\u002F","news\u002Fitems-with-qr-codes","2025-11-19T16:02:26+01:00","prlENGrOEbUHCl9duLvwIWSY0epTiJ96OXVWmRwou1s",{"id":12078,"title":12079,"author":7,"body":12080,"category":7,"description":12525,"extension":612,"heading":12526,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":12527,"navigation":614,"ogImage":12528,"path":12529,"publishedAt":12530,"sections":7,"seo":12531,"sourcePath":12532,"stem":12533,"updatedAt":12534,"videos":7,"__hash__":12535},"pages\u002Fnews\u002Fpharmaceutical-package-testing.md","Pharmaceutical package testing and Product Passports",{"type":9,"value":12081,"toc":12513},[12082],[12,12083,12084,12088,12122,12157,12179,12190,12200,12204,12227,12233,12237,12240,12244,12250,12290,12294,12304,12308,12321,12325,12332,12342,12346,12356,12433,12437,12475,12485,12503],{},[89,12085,12087],{"id":12086},"why-pharmaceutical-package-testing-is-under-pressure","Why pharmaceutical package testing is under pressure",[15,12089,12090,12091,1014,12093,12096,12097,12100,12101,12103,12104,7545,12107,1551,12110,12113,12114,12117,12118,12121],{},"In the ",[22,12092,10211],{},[22,12094,12095],{},"pharmaceutical package testing"," is not just about durability or shelf appeal: it is a critical safeguard for ",[22,12098,12099],{},"patient safety",", product integrity, and ",[22,12102,254],{},". Every element of ",[22,12105,12106],{},"pharmaceutical packaging",[22,12108,12109],{},"blister packages",[22,12111,12112],{},"pre-filled syringes",", vials, and bottles, must meet strict ",[22,12115,12116],{},"industry-wide quality standards"," to ensure that ",[22,12119,12120],{},"pharmaceutical products"," arrive intact, sterile, and effective.",[15,12123,1863,12124,12127,12128,55,12131,12134,12135,12138,12139,12142,12143,1014,12146,12149,12150,12153,12154,386],{},[22,12125,12126],{},"regulatory agencies"," introduce new ",[22,12129,12130],{},"guidance documents",[22,12132,12133],{},"regulatory requirements",", and as the demand for supply chain transparency increases, ",[22,12136,12137],{},"pharmaceutical companies"," are under growing pressure to document every stage of their ",[22,12140,12141],{},"packaging testing"," processes. This includes ",[22,12144,12145],{},"quantitative test methods",[22,12147,12148],{},"reliable test methods",", and evidence of performance under ",[22,12151,12152],{},"temperature variations"," and other ",[22,12155,12156],{},"environmental conditions",[15,12158,12159,12160,12164,12165,12167,12168,12174,12175,12178],{},"That’s where ",[22,12161,12162],{},[50,12163,273],{"href":272}," steps in, offering a streamlined, standardized way to manage ",[22,12166,12095],{}," data through ",[22,12169,12170,12173],{},[50,12171,8685],{"href":12172},"\u002Fguides\u002Fhow-to-create-a-digital-product-passport\u002F"," (DPPs)",". These scannable, digital profiles turn traditional packaging into an intelligent hub of ",[22,12176,12177],{},"test results",", compliance records, and safety data.",[15,12180,12181,12182,12185,12186,12189],{},"With Digital Link QR codes, ",[22,12183,12184],{},"pharmaceutical manufacturers"," can track, store, and share ",[22,12187,12188],{},"packaging material"," performance data in real time, directly through the product itself.",[73,12191,12192],{},[76,12193,12194,12196],{},[79,12195],{},[82,12197],{"alt":12198,"height":85,"src":12199,"width":87},"Worker in pharmaceutical packaging facility holding a blister pack of red capsules, with blue capsules, vials, and medicine boxes in the background.","\u002Fimages\u002F2025\u002F08\u002FWorker-in-pharmaceutical-packaging-facility-holding-a-blister-pack-of-red-capsules-with-blue-capsules-vials-and-medicine-boxes-in-the-background.png",[89,12201,12203],{"id":12202},"how-digital-product-passports-support-pharmaceutical-package-testing","How Digital Product Passports support pharmaceutical package testing",[15,12205,12206,12208,12209,12212,12213,12216,12217,12220,12221,12223,12224,8304],{},[22,12207,8685],{}," are structured, scannable digital profiles that carry essential information about a product, including ",[22,12210,12211],{},"test methods",", batch traceability, safety documentation, and ",[22,12214,12215],{},"stability studies",". For ",[22,12218,12219],{},"pharmaceutical packaging formats",", from primary containers to ",[22,12222,5493],{},", they provide a central point for storing and sharing critical ",[22,12225,12226],{},"package testing",[15,12228,12229,12230,12232],{},"Here’s how ",[50,12231,273],{"href":272}," supports the process:",[97,12234,12236],{"id":12235},"create-a-passport-linked-to-each-gtin","Create a passport linked to each GTIN",[15,12238,12239],{},"Generate a Digital Link QR code using the product’s GTIN (Global Trade Item Number), connecting the physical product to its dynamic online profile.",[97,12241,12243],{"id":12242},"attach-package-testing-data","Attach package testing data",[15,12245,12246,12247,12249],{},"Upload documents and metrics directly into the ",[22,12248,6107],{},", including:",[353,12251,12252,12259,12265,12271,12277],{},[356,12253,12254,12255,12258],{},"Seal integrity and ",[22,12256,12257],{},"internal pressure"," resistance",[356,12260,12261,12264],{},[22,12262,12263],{},"Temperature variations"," and humidity tolerance",[356,12266,12267,12268],{},"Drop, crush, and vibration resistance for ",[22,12269,12270],{},"drug delivery systems",[356,12272,12273,12274],{},"Light and moisture barrier performance for ",[22,12275,12276],{},"primary sterile barriers",[356,12278,12279,272,12282,12285,12286,12289],{},[22,12280,12281],{},"ISO",[22,12283,12284],{},"FDA"," compliance and ",[22,12287,12288],{},"industry gold standard"," reports",[97,12291,12293],{"id":12292},"customize-tabs-and-views","Customize tabs and views",[15,12295,12296,12297,12299,12300,12303],{},"Organize your ",[22,12298,12141],{}," information into branded, structured sections. Show public information for pharmacists or patients, and keep sensitive data for ",[22,12301,12302],{},"regulatory bodies",", distributors, or inspectors.",[97,12305,12307],{"id":12306},"enable-real-time-access-via-scan","Enable real-time access via scan",[15,12309,12310,12311,12313,12314,12317,12318,386],{},"With one scan of the QR code, authorized users can view ",[22,12312,12177],{},", version histories, and ",[22,12315,12316],{},"functional component"," details, critical for audits, recalls, or quality assurance in ",[22,12319,12320],{},"pharmaceutical manufacturing",[97,12322,12324],{"id":12323},"update-dynamically-without-reprinting","Update dynamically without reprinting",[15,12326,12327,12328,12331],{},"If ",[22,12329,12330],{},"packaging materials"," are upgraded or retested, the DPP can be updated instantly: no need to reprint or redistribute labels.",[73,12333,12334],{},[76,12335,12336,12338],{},[79,12337],{},[82,12339],{"alt":12340,"height":85,"src":12341,"width":87},"Box of Panozol tablets with a visible QR code placed beside a tablet screen displaying digital packaging test results in a clean, bright workspace.","\u002Fimages\u002F2025\u002F08\u002FBox-of-Panozol-tablets-with-a-visible-QR-code-placed-beside-a-tablet-screen-displaying-digital-packaging-test-results-in-a-clean-bright-workspace.png",[89,12343,12345],{"id":12344},"use-cases-how-pharma-brands-use-digital-link-for-package-testing","Use cases: How pharma brands use Digital Link for package testing",[15,12347,9765,12348,1014,12350,12352,12353,12355],{},[22,12349,12320],{},[22,12351,12188],{}," validation is essential, but documentation has often been fragmented. ",[50,12354,273],{"href":272}," centralizes these records and makes them accessible with a scan.",[353,12357,12358,12373,12387,12400,12409,12420],{},[356,12359,12360,12363,12364,12366,12367,12370,12371,386],{},[22,12361,12362],{},"Clinical trials",": Track how trial batches respond to ",[22,12365,12156],{},", document ",[22,12368,12369],{},"production performance",", and share results instantly with ",[22,12372,12302],{},[356,12374,12375,12378,12379,55,12382,12384,12385,386],{},[22,12376,12377],{},"Prescription and OTC drugs",": Prove compliance with ",[22,12380,12381],{},"quality standards",[22,12383,12133],{}," by providing scannable access to certificates and ",[22,12386,12211],{},[356,12388,12389,12392,12393,12396,12397,386],{},[22,12390,12391],{},"Cold chain pharmaceuticals",": Store ",[22,12394,12395],{},"temperature variation"," data and insulation test results to protect temperature-sensitive ",[22,12398,12399],{},"drug products",[356,12401,12402,12405,12406,12408],{},[22,12403,12404],{},"Contract manufacturing",": Ensure alignment in ",[22,12407,12141],{}," across partners to prevent costly disputes.",[356,12410,12411,12413,12414,1231,12416,12419],{},[22,12412,9844],{},": Document performance of ",[22,12415,12276],{},[22,12417,12418],{},"functional components"," like syringes, vials, or diagnostic kits.",[356,12421,12422,12425,12426,12428,12429,55,12431,386],{},[22,12423,12424],{},"Global market compliance",": Adapt to local ",[22,12427,12126],{}," by dynamically showing relevant ",[22,12430,12130],{},[22,12432,12177],{},[89,12434,12436],{"id":12435},"make-pharmaceutical-packaging-smarter-and-safer","Make pharmaceutical packaging smarter and safer",[15,12438,12439,12442,12443,12446,12447,55,12449,12452,12453,12455,12456,1075,12458,1014,12460,12462,12463,12465,12466,12469,12470,12472,12473,386],{},[22,12440,12441],{},"Pharmaceutical package testing"," has a ",[22,12444,12445],{},"significant impact"," on both ",[22,12448,12099],{},[22,12450,12451],{},"pharmaceutical manufacturers’"," ability to meet ",[22,12454,12116],{},". By integrating ",[22,12457,8685],{},[50,12459,273],{"href":272},[22,12461,12137],{}," can streamline ",[22,12464,12141],{}," processes, reduce ",[22,12467,12468],{},"zero waste"," risks through optimized ",[22,12471,3083],{}," management, and provide regulators with instant access to verified ",[22,12474,12177],{},[73,12476,12477],{},[76,12478,12479,12481],{},[79,12480],{},[82,12482],{"alt":12483,"height":85,"src":12484,"width":87},"Quality control inspector in a pharmaceutical packaging facility examining a box of medication, with blister packs, measuring tools, and scanning devices on the table.","\u002Fimages\u002F2025\u002F08\u002FQuality-control-inspector-in-a-pharmaceutical-packaging-facility-examining-a-box-of-medication-with-blister-packs-measuring-tools-and-scanning-devices-on-the-table.png",[15,12486,5500,12487,1231,12489,1551,12491,1231,12493,12495,12496,1551,12498,12500,12501,386],{},[22,12488,12109],{},[22,12490,12215],{},[22,12492,12112],{},[22,12494,12270],{},", DPPs ensure that every test, from ",[22,12497,12148],{},[22,12499,12145],{},", is securely documented, instantly shareable, and compliant with ",[22,12502,12133],{},[15,12504,5820,12505,12507,12508,1018,12510,12512],{},[50,12506,273],{"href":272},", compliance, ",[22,12509,12099],{},[22,12511,12156],{}," resilience are not just met: they are proven, documented, and accessible at the speed of a scan.",{"title":566,"searchDepth":567,"depth":567,"links":12514},[12515,12516,12523,12524],{"id":12086,"depth":570,"text":12087},{"id":12202,"depth":570,"text":12203,"children":12517},[12518,12519,12520,12521,12522],{"id":12235,"depth":567,"text":12236},{"id":12242,"depth":567,"text":12243},{"id":12292,"depth":567,"text":12293},{"id":12306,"depth":567,"text":12307},{"id":12323,"depth":567,"text":12324},{"id":12344,"depth":570,"text":12345},{"id":12435,"depth":570,"text":12436},"Discover how Digital Product Passports streamline pharmaceutical package testing, ensure patient safety, and meet strict regulatory requirements.","Pharmaceutical package testing and the role of Digital Product Passports",{},"\u002Fimages\u002F2025\u002F08\u002FPharmaceutical-package-testing.png","\u002Fnews\u002Fpharmaceutical-package-testing","2025-08-13T17:02:18+02:00",{"title":12079,"description":12525},"\u002Fnews\u002Fpharmaceutical-package-testing\u002F","news\u002Fpharmaceutical-package-testing","2025-08-13T17:02:35+02:00","rebLiMKO8Z0W5N9dM607OEX-kUjOVyY0YnOfPjMgzlA",{"id":12537,"title":12538,"author":7,"body":12539,"category":7,"description":12850,"extension":612,"heading":12851,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":12852,"navigation":614,"ogImage":12853,"path":12854,"publishedAt":12855,"sections":7,"seo":12856,"sourcePath":12857,"stem":12858,"updatedAt":12859,"videos":7,"__hash__":12860},"pages\u002Fnews\u002Fqr-codes-on-medicine-packaging.md","QR codes on medicine packaging: a guide to digital leaflets",{"type":9,"value":12540,"toc":12826},[12541],[12,12542,12543,12546,12549,12552,12556,12559,12562,12565,12569,12572,12592,12595,12598,12602,12606,12609,12616,12620,12623,12627,12630,12634,12637,12641,12644,12647,12654,12658,12661,12693,12697,12700,12703,12708,12710,12712,12714,12717,12719,12721,12723,12726,12728,12742,12744,12746,12749,12752,12754,12757,12759,12762,12764,12767,12769,12772,12774,12776,12779,12781,12803,12806,12808,12810,12813,12815],{},[15,12544,12545],{},"If you have ever unfolded a medicine leaflet the size of a road map, squinted at the tiny print, and thrown it away two minutes later, you already understand why the electronic patient information leaflet (ePI) exists. Instead of relying on a fragile piece of paper, patients scan a QR code on the medication packaging and instantly access the current, officially approved version of the leaflet on their phone.",[15,12547,12548],{},"What started as a pilot in a handful of markets is now becoming law. In June 2026, Argentina’s drug regulator ANMAT issued Disposición 2891\u002F2026, requiring all medicinal products sold in the country, both prescription medication and over-the-counter drugs, to carry a QR code or Data Matrix linking to the current approved leaflet. Pharmaceutical companies have six months to generate the codes for their entire portfolio. Argentina joins a growing list of regulatory bodies, from the European Medicines Agency to authorities in Japan and Singapore, pushing the pharmaceutical industry toward digital leaflets.",[15,12550,12551],{},"In this guide, we look at what an electronic patient information leaflet is, why regulators are mandating QR codes on medicine packaging, and what pharmaceutical companies need to get the implementation right.",[89,12553,12555],{"id":12554},"what-is-an-electronic-patient-information-leaflet","What is an electronic patient information leaflet?",[15,12557,12558],{},"An electronic patient information leaflet is the digital version of the paper insert that accompanies every medicine: indications, dosage, contraindications, side effects, storage conditions, and safety information. Instead of being printed and folded into the box, this essential information lives online, in a format approved and controlled by the relevant health authority.",[15,12560,12561],{},"The bridge between the physical product and the digital content is a two-dimensional barcode, usually a QR code, sometimes a Data Matrix, printed on the drug packaging. One quick scan with a smartphone camera takes the patient or healthcare provider straight to the leaflet. No app, no search, no outdated PDF: the scanned code always resolves to the version currently in force.",[15,12563,12564],{},"This matters more than it might seem. Safety information about specific drugs evolves constantly: new warnings, new interactions, updated dosing recommendations. With paper, packs printed months ago keep circulating with obsolete content until stock rotates out. With an ePI behind a QR code, the update is immediate for every unit already on pharmacy shelves.",[89,12566,12568],{"id":12567},"why-regulators-are-mandating-qr-codes-on-medication","Why regulators are mandating QR codes on medication",[15,12570,12571],{},"The paper leaflet has three structural problems that no amount of redesign can fix:",[503,12573,12574,12580,12586],{},[356,12575,12576,12579],{},[22,12577,12578],{},"It goes out of date the moment it is printed."," Regulatory bodies approve label changes continuously, but printed packs can stay in the pharmaceutical supply chain for a year or more.",[356,12581,12582,12585],{},[22,12583,12584],{},"It is hard to read."," Tiny fonts, dense text, and technical language are a real barrier for older patients, people with visual impairments, and anyone with low health literacy.",[356,12587,12588,12591],{},[22,12589,12590],{},"It gets thrown away."," Studies consistently show a large share of patients discard the insert on opening the box, exactly when they may need it for the next dose or weeks into treatment.",[15,12593,12594],{},"The electronic health record has digitized the clinical side of healthcare; the ePI does the same for the information patients actually hold in their hands. Argentina’s new rule is explicit about the goals: the code must give both patients and healthcare professionals access to authorized content only, never promotional material, and must follow international standards for interoperability and traceability used across healthcare systems and supply chains.",[15,12596,12597],{},"The European Union is on a parallel path. The EMA and national agencies have been running ePI pilots since 2021, and the EU pharmaceutical reform currently under negotiation opens the door for member states to allow electronic-only leaflets for certain medicinal products. Meanwhile, serialized Data Matrix codes have been mandatory on prescription packs in Europe since 2019 under the Falsified Medicines Directive, so the pharmaceutical industry already prints two-dimensional barcodes at scale. The ePI simply asks those codes to do more.",[89,12599,12601],{"id":12600},"the-benefits-from-patient-safety-to-supply-chain-control","The benefits: from patient safety to supply chain control",[97,12603,12605],{"id":12604},"enhancing-patient-safety-with-always-current-information","Enhancing patient safety with always-current information",[15,12607,12608],{},"Patient safety is the top priority behind every one of these regulations. A QR code that resolves dynamically means a newly discovered interaction or contraindication reaches patients the same day it is approved, not after months of stock rotation. For medical professionals, easy access to the latest prescribing information at the point of care reduces medication errors and supports better patient outcomes.",[73,12610,12611],{},[82,12612],{"alt":12613,"height":2874,"src":12614,"title":12615,"width":2877},"Pharmacist scanning a QR code on drug packaging to check up to date medication information for a patient","\u002Fimages\u002F2026\u002F06\u002FPharmacist-scanning-a-QR-code-on-drug-packaging-to-check-up-to-date-medication-information-for-a-patient-1024x619.webp","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert 1",[97,12617,12619],{"id":12618},"better-medication-adherence-and-patient-education","Better medication adherence and patient education",[15,12621,12622],{},"Medication adherence is the silent failure point of healthcare: treatments only work if people take them correctly. Digital leaflets transform patient education by going beyond static text. Because the QR code links to digital content rather than a printed page, pharmaceutical companies can add multimedia resources: video tutorials showing how to use an inhaler or an auto-injector, visual aids explaining dosing schedules, audio versions for visually impaired users, and translations into multiple languages. Some implementations even provide reminders for the next dose. A leaflet that patients can actually read, with adjustable font size on their own screen, is a leaflet that gets used.",[97,12624,12626],{"id":12625},"fighting-counterfeit-drugs","Fighting counterfeit drugs",[15,12628,12629],{},"Counterfeit drugs are a multi-billion-dollar problem and a direct threat to patients. QR code technology built on GS1 standards encodes the product’s GTIN, batch number, and expiry date, allowing pharmacies, distributors, and even consumers to verify authenticity with a simple scan. Combined with real time tracking across the pharmaceutical supply chain, serialized codes make it dramatically harder for falsified products to reach patients.",[97,12631,12633],{"id":12632},"operational-and-environmental-gains","Operational and environmental gains",[15,12635,12636],{},"For pharmaceutical packaging teams, removing or shrinking the paper insert frees up space, simplifies artwork management, and cuts the cost of reprinting every time a leaflet changes. The reduction in paper, printing, and transport also supports sustainability targets, a point ANMAT’s industry stakeholders highlighted explicitly when the Argentine rule was announced.",[89,12638,12640],{"id":12639},"what-about-data-security-and-patient-data","What about data security and patient data?",[15,12642,12643],{},"A common concern: does scanning a code on medication packaging expose patient data? It shouldn’t, and with a properly designed system, it doesn’t. The ePI model directs patients to public, regulator-approved medication information; no personal health data is collected to read a leaflet. That said, data security still matters on the publisher’s side. Pharmaceutical companies need a QR platform with enterprise-grade security certifications, controlled user permissions, and audit trails, because the destination content is regulated: a hijacked or misdirected link on a medicine pack is a compliance incident, not just a marketing problem.",[15,12645,12646],{},"This is also why regulators prohibit redirecting these codes to promotional content. The QR code on a medicine box is infrastructure for safety information, and it must be managed with the same rigor as the leaflet text itself.",[73,12648,12649],{},[82,12650],{"alt":12651,"height":2874,"src":12652,"title":12653,"width":2877},"Older patient reading an electronic medication leaflet with video tutorial on a smartphone for better medication adherence","\u002Fimages\u002F2026\u002F06\u002FOlder-patient-reading-an-electronic-medication-leaflet-with-video-tutorial-on-a-smartphone-for-better-medication-adherence-1024x619.webp","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert 2",[89,12655,12657],{"id":12656},"how-pharmaceutical-companies-can-implement-epi-qr-codes","How pharmaceutical companies can implement ePI QR codes",[15,12659,12660],{},"Technology advances fast, but a compliant rollout follows a clear sequence:",[503,12662,12663,12669,12675,12681,12687],{},[356,12664,12665,12668],{},[22,12666,12667],{},"Choose dynamic QR codes, not static ones."," This is non-negotiable. A dynamic QR code keeps the printed code unchanged while letting you update the destination, which is exactly what “always link to the current approved leaflet” requires. A static code locked to one URL cannot meet the regulation.",[356,12670,12671,12674],{},[22,12672,12673],{},"Align with GS1 standards."," Regulations like Argentina’s explicitly require interoperability with international identification standards. The GS1 Digital Link standard is the natural fit: it embeds the product’s GTIN (plus batch number and expiry where serialization applies) in a single web-enabled code that serves regulators, pharmacies, POS scanners, and consumers alike.",[356,12676,12677,12680],{},[22,12678,12679],{},"Build accessible, mobile-first leaflet pages."," The destination should load instantly, support font scaling and screen readers, and present comprehensive information in a structure patients can navigate, not a scanned PDF of the paper insert.",[356,12682,12683,12686],{},[22,12684,12685],{},"Generate and manage codes at portfolio scale."," A mid-size pharma company may need codes for hundreds of SKUs within a six-month deadline. Bulk generation via API, centralized workspaces, and role-based permissions stop the project from drowning in spreadsheets.",[356,12688,12689,12692],{},[22,12690,12691],{},"Track and audit."," Scan analytics show which products, regions, and moments drive medication information lookups, valuable signals for pharmacovigilance teams and for improving the patient experience.",[89,12694,12696],{"id":12695},"a-simple-scan-a-critical-role","A simple scan, a critical role",[15,12698,12699],{},"The shift to the electronic patient information leaflet is one of those rare changes where compliance, patient outcomes, and operational efficiency all point the same way. Regulators get guaranteed delivery of up to date safety information. Patients get medication information they can actually read, in their language, with visual aids when words aren’t enough. Pharmaceutical companies get a direct, measurable channel to the people using their products, and an end to costly reprints.",[15,12701,12702],{},"Argentina has set a six-month clock, and other markets will follow. For the pharmaceutical industry, the question is no longer whether to put QR codes on medicine packaging, but whether the platform behind those codes can meet the bar regulators have set: dynamic, standards-based, secure, and always current.",[15,12704,12705,12707],{},[50,12706,273],{"href":272},"‘s QR codes are built for exactly this: standards-based codes you can generate in bulk from each product’s GTIN, resolve dynamically to the current approved leaflet, and manage with ISO-certified security and full scan analytics. Create your first GS1 Digital Link QR code free and see how easy digital transformation of your medication packaging can be.",[15,12709,12545],{},[15,12711,12548],{},[15,12713,12551],{},[89,12715,12555],{"id":12716},"what-is-an-electronic-patient-information-leaflet-1",[15,12718,12558],{},[15,12720,12561],{},[15,12722,12564],{},[89,12724,12568],{"id":12725},"why-regulators-are-mandating-qr-codes-on-medication-1",[15,12727,12571],{},[503,12729,12730,12734,12738],{},[356,12731,12732,12579],{},[22,12733,12578],{},[356,12735,12736,12585],{},[22,12737,12584],{},[356,12739,12740,12591],{},[22,12741,12590],{},[15,12743,12594],{},[15,12745,12597],{},[89,12747,12601],{"id":12748},"the-benefits-from-patient-safety-to-supply-chain-control-1",[97,12750,12605],{"id":12751},"enhancing-patient-safety-with-always-current-information-1",[15,12753,12608],{},[97,12755,12619],{"id":12756},"better-medication-adherence-and-patient-education-1",[15,12758,12622],{},[97,12760,12626],{"id":12761},"fighting-counterfeit-drugs-1",[15,12763,12629],{},[97,12765,12633],{"id":12766},"operational-and-environmental-gains-1",[15,12768,12636],{},[89,12770,12640],{"id":12771},"what-about-data-security-and-patient-data-1",[15,12773,12643],{},[15,12775,12646],{},[89,12777,12657],{"id":12778},"how-pharmaceutical-companies-can-implement-epi-qr-codes-1",[15,12780,12660],{},[503,12782,12783,12787,12791,12795,12799],{},[356,12784,12785,12668],{},[22,12786,12667],{},[356,12788,12789,12674],{},[22,12790,12673],{},[356,12792,12793,12680],{},[22,12794,12679],{},[356,12796,12797,12686],{},[22,12798,12685],{},[356,12800,12801,12692],{},[22,12802,12691],{},[89,12804,12696],{"id":12805},"a-simple-scan-a-critical-role-1",[15,12807,12699],{},[15,12809,12702],{},[15,12811,12812],{},"Digital Link’s QR codes are built for exactly this: standards-based codes you can generate in bulk from each product’s GTIN, resolve dynamically to the current approved leaflet, and manage with ISO-certified security and full scan analytics. Create your first GS1 Digital Link QR code free and see how easy digital transformation of your medication packaging can be.",[2974,12814],{},[2905,12816,12817],{},[2905,12818,12819],{},[15,12820,12821],{},[43,12822,2984,12823,386],{},[50,12824,2989],{"href":2987,"rel":12825,"target":2104},[2102,2103],{"title":566,"searchDepth":567,"depth":567,"links":12827},[12828,12829,12830,12836,12837,12838,12839,12840,12841,12847,12848,12849],{"id":12554,"depth":570,"text":12555},{"id":12567,"depth":570,"text":12568},{"id":12600,"depth":570,"text":12601,"children":12831},[12832,12833,12834,12835],{"id":12604,"depth":567,"text":12605},{"id":12618,"depth":567,"text":12619},{"id":12625,"depth":567,"text":12626},{"id":12632,"depth":567,"text":12633},{"id":12639,"depth":570,"text":12640},{"id":12656,"depth":570,"text":12657},{"id":12695,"depth":570,"text":12696},{"id":12716,"depth":570,"text":12555},{"id":12725,"depth":570,"text":12568},{"id":12748,"depth":570,"text":12601,"children":12842},[12843,12844,12845,12846],{"id":12751,"depth":567,"text":12605},{"id":12756,"depth":567,"text":12619},{"id":12761,"depth":567,"text":12626},{"id":12766,"depth":567,"text":12633},{"id":12771,"depth":570,"text":12640},{"id":12778,"depth":570,"text":12657},{"id":12805,"depth":570,"text":12696},"The electronic patient information leaflet is becoming mandatory. How QR codes on medicine packaging improve patient safety and medication adherence.","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert",{},"\u002Fimages\u002F2026\u002F06\u002FQR-codes-on-medicine-packaging.webp","\u002Fnews\u002Fqr-codes-on-medicine-packaging","2026-06-12T15:37:47+02:00",{"title":12538,"description":12850},"\u002Fnews\u002Fqr-codes-on-medicine-packaging\u002F","news\u002Fqr-codes-on-medicine-packaging","2026-06-12T15:37:50+02:00","GVGW8DFKiA-tK5iXrXb_i6wzRW1AnOD9CI9mqIjKNks",{"id":12862,"title":12863,"author":7,"body":12864,"category":7,"description":13234,"extension":612,"heading":13235,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":13236,"navigation":614,"ogImage":13237,"path":13238,"publishedAt":13239,"sections":7,"seo":13240,"sourcePath":13241,"stem":13242,"updatedAt":13243,"videos":7,"__hash__":13244},"pages\u002Fnews\u002Fqr-codes-on-packaging-for-loyalty.md","QR codes on packaging for loyalty: Boost engagement",{"type":9,"value":12865,"toc":13217},[12866],[12,12867,12868,12871,12879,12882,12885,12895,12899,12902,12905,12908,12911,12916,12926,12930,12933,12936,12939,12942,12946,12949,12952,12955,12958,12961,12971,12975,12978,12981,12984,12987,12997,13001,13004,13007,13010,13013,13023,13027,13030,13033,13036,13039,13049,13053,13056,13059,13062,13065,13069,13072,13075,13078,13081,13091,13095,13098,13101,13104,13108,13111,13114,13117,13120,13130,13134,13137,13140,13143,13146,13150,13153,13156,13159,13162,13165,13169,13172,13175,13178,13182,13185,13188,13191,13195,13198,13201,13204,13207],{},[15,12869,12870],{},"You’ve probably scanned a QR code on a coffee cup or cosmetics box before. Maybe it took you to a website or unlocked a discount. But more and more, these codes aren’t just shortcuts; they’re portals to customer loyalty programs built right into the packaging.",[15,12872,12873,12874,12878],{},"For brands trying to convert first-time buyers into repeat customers, ",[50,12875,12877],{"href":12876},"\u002Fguides\u002Fhow-to-use-qr-codes-on-packaging\u002F","QR codes on packaging"," for loyalty offer a scalable, smart way to engage.",[15,12880,12881],{},"The product itself becomes a loyalty trigger, making every scan a moment to connect, reward, and retain in a customer loyalty program, no app download or sign-up hassle needed.",[15,12883,12884],{},"More brands across beauty, beverage, and wellness sectors are embedding dynamic QR codes on packaging. These let customers instantly access loyalty points, special content, or exclusive deals in loyalty rewards programs, building brand stickiness from the shelf to the next sale.",[73,12886,12887],{},[76,12888,12889,12891],{},[79,12890],{},[82,12892],{"alt":12893,"height":85,"src":12894,"width":87},"QR codes on a coffee cup, moisturizer bottle, and snack pouch highlighting multi-sector loyalty strategies","\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-a-coffee-cup-moisturizer-bottle-and-snack-pouch-highlighting-multi-sector-loyalty-strategies.png",[89,12896,12898],{"id":12897},"how-do-qr-codes-improve-loyalty-programs","How do QR codes improve loyalty programs?",[15,12900,12901],{},"Traditional loyalty programs come with friction. Think punch cards, receipts, or complicated app flows. QR code loyalty programs remove these hurdles, supporting better customer retention . One scan is all it takes to unlock value.",[15,12903,12904],{},"With QR codes, customers can instantly enroll, collect loyalty points, access personalized offers, or view product tutorials. There’s no friction: just scan and go, making it a strong form of digital engagement .",[15,12906,12907],{},"Dynamic QR codes take things further. The same code can behave differently depending on location, device, or customer status.",[15,12909,12910],{},"That means a sunscreen sold in Miami can link to beach-care tips, while the same product in Berlin shows winter skincare advice. It’s loyalty that adapts, strengthening customer relationships .",[15,12912,12913,12915],{},[50,12914,273],{"href":272}," enables this flexibility with GS1-compliant dynamic QR codes that can be updated anytime, making your loyalty program agile and relevant.",[73,12917,12918],{},[76,12919,12920,12922],{},[79,12921],{},[82,12923],{"alt":12924,"height":85,"src":12925,"width":87},"Lotion, chips, and vitamin packaging with QR codes illustrating product-linked loyalty moments","\u002Fimages\u002F2025\u002F05\u002FLotion-chips-and-vitamin-packaging-with-QR-codes-illustrating-product-linked-loyalty-moments.png",[89,12927,12929],{"id":12928},"whats-the-difference-between-static-qr-codes-and-dynamic-ones","What’s the difference between static QR codes and dynamic ones?",[15,12931,12932],{},"Static QR codes are fixed. Once printed, they always point to the same destination. That might be fine for linking to a basic web page, but for loyalty programs, it’s a major limitation.",[15,12934,12935],{},"With static QR codes, you can’t update your offers, personalize experiences, or track detailed scan data. There’s no flexibility, and no way to test or improve your campaigns after the packaging is printed, impacting the customer experience .",[15,12937,12938],{},"Dynamic QR codes, like those powered by Digital Link, solve these problems.",[15,12940,12941],{},"You can change the destination at any time, localize content, and measure every scan. They’re essential for any loyalty strategy that aims to adapt and grow in ways that incentivize customers .",[89,12943,12945],{"id":12944},"how-do-qr-codes-drive-customer-engagement","How do QR codes drive customer engagement?",[15,12947,12948],{},"Customer engagement is about creating meaningful, ongoing interactions, not just sales. QR codes help brands engage right where the product is: in the customer’s hands.",[15,12950,12951],{},"After scanning a code, a shopper might watch a quick tutorial, unlock a bonus tip, join a community, or get an instant offer. These small, helpful experiences build emotional connection.",[15,12953,12954],{},"What makes QR-driven engagement stand out is its adaptability.",[15,12956,12957],{},"Brands can swap out campaigns on the fly (say, adding a Valentine’s reward in February or launching a back-to-school promotion in August), all without touching the physical packaging.",[15,12959,12960],{},"With Digital Link, you can track these engagements in real time and see what’s working. Which scans drive follow-ups? Which offers get clicked? The insights guide smarter engagement next time.",[73,12962,12963],{},[76,12964,12965,12967],{},[79,12966],{},[82,12968],{"alt":12969,"height":85,"src":12970,"width":87},"Person scanning a QR code on a herbal tea box in-store with a smartphone","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-a-QR-code-on-a-herbal-tea-box-in-store-with-a-smartphone.png",[89,12972,12974],{"id":12973},"how-do-qr-codes-help-promote-loyalty-programs-at-scale","How do QR codes help promote loyalty programs at scale?",[15,12976,12977],{},"Promoting a loyalty program can be tricky. Emails go unread. Ads get ignored. But packaging (your most guaranteed point of contact) offers a direct and powerful channel.",[15,12979,12980],{},"When you add a QR code to the packaging itself, the promotion becomes part of the unboxing or usage moment. You’re catching the customer at their most engaged.",[15,12982,12983],{},"Whether they’re trying on a new moisturizer or pouring cereal, they’re present, and a QR code offers instant access to join or interact with your loyalty program.",[15,12985,12986],{},"By regularly updating the scan destination, you can use the same code to run different seasonal or regional promotions. This keeps your program fresh and visible, without changing a thing on the shelf.",[73,12988,12989],{},[76,12990,12991,12993],{},[79,12992],{},[82,12994],{"alt":12995,"height":85,"src":12996,"width":87},"Woman scanning a QR code on a cereal box in a supermarket aisle","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-a-QR-code-on-a-cereal-box-in-a-supermarket-aisle.png",[89,12998,13000],{"id":12999},"what-makes-packaging-a-smart-channel-for-loyalty","What makes packaging a smart channel for loyalty?",[15,13002,13003],{},"Unlike emails or ads, product packaging is guaranteed to reach the customer. People handle it. They read it. It’s part of their experience. That makes it the ideal launchpad for loyalty.",[15,13005,13006],{},"QR codes turn your packaging into a loyalty portal. A cereal box becomes a ticket to rewards. A shampoo bottle becomes an entry point for exclusive content. And because it’s all native to the product, customers are more likely to participate.",[15,13008,13009],{},"Some brands add QR codes under caps or inside boxes to reward post-purchase engagement. Others make the code part of their hero label, promoting loyalty upfront.",[15,13011,13012],{},"Either way, the result is the same: the moment of use becomes the moment of connection.",[73,13014,13015],{},[76,13016,13017,13019],{},[79,13018],{},[82,13020],{"alt":13021,"height":85,"src":13022,"width":87},"Person scanning a QR code on a shampoo bottle in a bathroom","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-a-QR-code-on-a-shampoo-bottle-in-a-bathroom.png",[89,13024,13026],{"id":13025},"how-can-qr-codes-help-increase-customer-lifetime-value","How can QR codes help increase customer lifetime value?",[15,13028,13029],{},"Customer lifetime value (CLV) is about maximizing the return from each relationship. QR codes help by keeping the customer close through repeat engagement.",[15,13031,13032],{},"Instead of chasing new customers with ads, brands can use QR codes to nurture existing ones. After each scan, they might show related products, upsell bundles, or offer thank-you discounts, all of which boost CLV.",[15,13034,13035],{},"Because QR scan behavior is trackable, you can see which customers are most engaged and build tailored loyalty journeys around them.",[15,13037,13038],{},"The more data you have, the better you can personalize the experience, and that leads to higher spend, more referrals, and better retention.",[73,13040,13041],{},[76,13042,13043,13045],{},[79,13044],{},[82,13046],{"alt":13047,"height":85,"src":13048,"width":87},"Woman scanning a QR code on a cookie box in her kitchen","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-a-QR-code-on-a-cookie-box-in-her-kitchen.png",[89,13050,13052],{"id":13051},"how-do-qr-codes-strengthen-brand-loyalty","How do QR codes strengthen brand loyalty?",[15,13054,13055],{},"Brand loyalty isn’t just about getting someone to buy again. It’s about making them feel like part of your world. QR code loyalty programs are ideal for this.",[15,13057,13058],{},"A scan can unlock birthday gifts, insider news, or early access to launches. It can also guide users to stories about your sourcing, sustainability, or mission, content that strengthens trust and emotional affinity.",[15,13060,13061],{},"With Digital Link, every code can deliver a unique, branded experience, personalized to the customer’s profile or region.",[15,13063,13064],{},"And because the loyalty experience is tied directly to the product, it feels organic, not like an afterthought.",[89,13066,13068],{"id":13067},"how-can-you-integrate-qr-codes-into-your-existing-systems","How can you integrate QR codes into your existing systems?",[15,13070,13071],{},"One reason QR codes on packaging work so well is their versatility. But to make them truly effective, they need to be integrated into your broader systems, like CRMs, ERPs, or loyalty platforms.",[15,13073,13074],{},"With the right setup, a scan can trigger more than a webpage visit. It can register a product, log a loyalty point, send an email confirmation, or feed directly into your analytics dashboard.",[15,13076,13077],{},"Digital Link makes this easy with API access and native integrations that let QR codes communicate across your tech stack.",[15,13079,13080],{},"This means less manual work, better data consistency, and smoother customer journeys, from scan to retention.",[73,13082,13083],{},[76,13084,13085,13087],{},[79,13086],{},[82,13088],{"alt":13089,"height":85,"src":13090,"width":87},"Woman scanning a QR code on a pasta package in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-a-QR-code-on-a-pasta-package-in-a-grocery-store-aisle.png",[89,13092,13094],{"id":13093},"what-are-branded-qr-codes-and-why-do-they-matter","What are branded QR codes, and why do they matter?",[15,13096,13097],{},"Branded QR codes are visually aligned with your product and domain. They show your colors, logo, and even your own custom URL. Instead of a generic scan experience, the customer sees something familiar and trusted.",[15,13099,13100],{},"This matters more than you’d think. Customers are more likely to scan a QR code when it feels “official.” And when the page it leads to matches the packaging’s style and tone, it reinforces your brand identity.",[15,13102,13103],{},"Digital Link lets you create fully branded QR codes and landing pages, without code. It’s not just aesthetic. It’s strategic branding baked into the scan.",[89,13105,13107],{"id":13106},"what-does-qr-scan-data-reveal-about-consumer-behavior","What does QR scan data reveal about consumer behavior?",[15,13109,13110],{},"Every time a customer scans a QR code, they tell you something. Not just that they were interested, but when, where, and in what context.",[15,13112,13113],{},"Brands can analyze scan data to understand consumer behavior in rich detail. Are people scanning in-store or at home? Do scans spike during certain seasons or promotions? What types of products generate the most post-purchase interaction?",[15,13115,13116],{},"These insights help fine-tune messaging, product timing, and campaign focus.",[15,13118,13119],{},"With Digital Link, you get real-time dashboards that track and visualize consumer behavior, giving you a direct lens into how people interact with your products in the real world.",[73,13121,13122],{},[76,13123,13124,13126],{},[79,13125],{},[82,13127],{"alt":13128,"height":85,"src":13129,"width":87},"Man analyzing QR scan data on a laptop with graphs and maps showing consumer behavior","\u002Fimages\u002F2025\u002F05\u002FMan-analyzing-QR-scan-data-on-a-laptop-with-graphs-and-maps-showing-consumer-behavior.png",[89,13131,13133],{"id":13132},"how-do-qr-codes-help-collect-first-party-customer-data","How do QR codes help collect first-party customer data?",[15,13135,13136],{},"As third-party cookies disappear, brands are racing to build new ways to understand their customers. QR codes on packaging offer one of the most ethical and direct paths to first-party customer data.",[15,13138,13139],{},"When a user scans a code and enters an email, joins a loyalty program, or completes a short survey, that data comes straight from the source, with consent. It’s accurate, timely, and actionable.",[15,13141,13142],{},"Digital Link’s platform helps brands capture this information in compliance with privacy standards. You can customize forms, localize consent notices, and securely integrate with your CRM or CDP.",[15,13144,13145],{},"In a world where privacy matters more than ever, QR codes are a smart tool to build data and trust at the same time.",[89,13147,13149],{"id":13148},"how-can-qr-codes-collect-real-customer-feedback","How can QR codes collect real customer feedback?",[15,13151,13152],{},"Feedback loops are essential for improving products and loyalty programs. QR codes make them effortless.",[15,13154,13155],{},"After scanning, a customer might be prompted to rate their experience, complete a one-question poll, or write a quick comment.",[15,13157,13158],{},"It feels low-pressure, and because it’s tied to the packaging, it happens in the right moment.",[15,13160,13161],{},"This feedback is valuable. You learn what’s working and what’s not, directly from the people using your products. It also shows customers you’re listening, which strengthens their trust.",[15,13163,13164],{},"With Digital Link, these micro-feedback forms can be localized, timed, or triggered based on behavior, giving you rich, real-world insights with minimal friction.",[89,13166,13168],{"id":13167},"how-do-you-choose-the-right-qr-code-generator-for-loyalty-programs","How do you choose the right QR code generator for loyalty programs?",[15,13170,13171],{},"Not every QR code generator is built for loyalty. If you’re using QR codes to power long-term engagement, you need a platform that supports dynamic content, branded experiences, and analytics.",[15,13173,13174],{},"Look for one that integrates with your CRM or loyalty backend. One that lets you localize content and track scan data in detail. And one that gives you full control over what happens after the scan.",[15,13176,13177],{},"Digital Link is purpose-built for this. It’s GS1-compliant, scalable, and customizable. You can create dynamic QR codes, design branded pages, and analyze performance, all in one place.",[89,13179,13181],{"id":13180},"how-do-qr-codes-help-with-building-brand-loyalty-long-term","How do QR codes help with building brand loyalty long-term?",[15,13183,13184],{},"QR codes help you stay in touch. Not just with offers, but with presence. When customers scan and find something useful, delightful, or personal, they begin to associate your brand with value, not just transactions.",[15,13186,13187],{},"Over time, this creates emotional momentum. Repeat scans turn into repeat purchases. Helpful content becomes a habit. Loyalty becomes a relationship.",[15,13189,13190],{},"With Digital Link’s platform, your packaging isn’t just a container. It’s a channel. And when that channel speaks with consistency and care, you don’t just build loyalty; you build a brand people trust.",[89,13192,13194],{"id":13193},"how-does-digital-link-make-this-easier","How does Digital Link make this easier?",[15,13196,13197],{},"Digital Link turns packaging into an always-on loyalty platform.",[15,13199,13200],{},"With GS1-compliant QR codes, drag-and-drop landing page creation, and real-time analytics, it gives you everything you need to run high-impact, data-driven loyalty programs.",[15,13202,13203],{},"You can update content on the fly, localize experiences by region, and connect your codes to any backend system, from ERP to CRM.",[15,13205,13206],{},"Whether you’re launching a product or scaling a global loyalty campaign, Digital Link makes it seamless.",[73,13208,13209],{},[76,13210,13211,13213],{},[79,13212],{},[82,13214],{"alt":13215,"height":85,"src":13216,"width":87},"Smiling woman scanning a QR code on a brown bottle while shopping in a well-lit supermarket","\u002Fimages\u002F2025\u002F05\u002FSmiling-woman-scanning-a-QR-code-on-a-brown-bottle-while-shopping-in-a-well-lit-supermarket.png",{"title":566,"searchDepth":567,"depth":567,"links":13218},[13219,13220,13221,13222,13223,13224,13225,13226,13227,13228,13229,13230,13231,13232,13233],{"id":12897,"depth":570,"text":12898},{"id":12928,"depth":570,"text":12929},{"id":12944,"depth":570,"text":12945},{"id":12973,"depth":570,"text":12974},{"id":12999,"depth":570,"text":13000},{"id":13025,"depth":570,"text":13026},{"id":13051,"depth":570,"text":13052},{"id":13067,"depth":570,"text":13068},{"id":13093,"depth":570,"text":13094},{"id":13106,"depth":570,"text":13107},{"id":13132,"depth":570,"text":13133},{"id":13148,"depth":570,"text":13149},{"id":13167,"depth":570,"text":13168},{"id":13180,"depth":570,"text":13181},{"id":13193,"depth":570,"text":13194},"QR codes on packaging for loyalty help brands drive retention, boost engagement, and deliver rewards, right from the product itself.","Why are QR codes on packaging for loyalty gaining traction?",{},"\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-packaging-for-loyalty.png","\u002Fnews\u002Fqr-codes-on-packaging-for-loyalty","2025-05-29T11:46:13+02:00",{"title":12863,"description":13234},"\u002Fnews\u002Fqr-codes-on-packaging-for-loyalty\u002F","news\u002Fqr-codes-on-packaging-for-loyalty","2025-05-29T11:46:15+02:00","r4pjfzL-hsaJykE0dq3300MBN7Ob4Nj5pSnoe3z3qnc",{"id":13246,"title":13247,"author":7,"body":13248,"category":7,"description":13598,"extension":612,"heading":13599,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":13600,"navigation":614,"ogImage":13601,"path":13602,"publishedAt":13603,"sections":7,"seo":13604,"sourcePath":13605,"stem":13606,"updatedAt":13607,"videos":7,"__hash__":13608},"pages\u002Fnews\u002Fqr-codes-vs-nfc-tags.md","QR codes vs NFC tags: Which one is right for your packaging?",{"type":9,"value":13249,"toc":13580},[13250],[12,13251,13252,13255,13258,13261,13265,13268,13274,13284,13288,13291,13294,13297,13307,13311,13314,13317,13320,13330,13334,13337,13340,13343,13353,13357,13360,13366,13369,13379,13383,13386,13389,13392,13396,13399,13404,13414,13418,13421,13424,13427,13437,13441,13444,13447,13450,13454,13457,13460,13470,13474,13477,13480,13483,13487,13490,13493,13496,13506,13510,13513,13516,13520,13526,13529,13537,13547,13551,13554,13557,13560,13564,13567,13570],{},[15,13253,13254],{},"You’ve probably seen both: a scannable QR code on a food label, and maybe tapped your phone against a shelf display with NFC. But when it comes to smart packaging, where every product is a touchpoint, which one is better: QR codes or NFC tags?",[15,13256,13257],{},"QR codes vs NFC tags is a question that comes up often in packaging strategy meetings. Both technologies bridge physical products and the digital world, but they do so differently. The real answer? It depends on your audience, your product, and what kind of experience you want to deliver.",[15,13259,13260],{},"Let’s break it down clearly, without hype: just smart, practical differences that matter for your business.",[89,13262,13264],{"id":13263},"how-do-qr-codes-work-on-packaging","How do QR codes work on packaging?",[15,13266,13267],{},"QR codes, including static QR code options, are two-dimensional barcodes that can be printed directly onto packaging. When scanned using a smartphone camera or QR code reader, they direct users to digital content: landing pages, video tutorials, loyalty programs, traceability data, or product authentication tools.",[15,13269,13270,13271,13273],{},"Dynamic QR codes (like those powered by ",[50,13272,273],{"href":272},") are handy because they can be edited after printing. That means you can run seasonal campaigns, update instructions, or fix URLs without reprinting anything. QR code technology is cost-effective, user-friendly, and works across almost all mobile devices.",[73,13275,13276],{},[76,13277,13278,13280],{},[79,13279],{},[82,13281],{"alt":13282,"height":85,"src":13283,"width":87},"Person scanning a QR code on a juice carton with smartphone in a home kitchen","\u002Fimages\u002F2025\u002F06\u002FPerson-scanning-a-QR-code-on-a-juice-carton-with-smartphone-in-a-home-kitchen.png",[89,13285,13287],{"id":13286},"what-about-nfc-tags-how-do-they-compare","What about NFC tags? How do they compare?",[15,13289,13290],{},"NFC tags are small chips embedded in or applied to packaging. They use near-field communication (NFC technology), which is part of the broader radio frequency identification (RFID) systems, to transmit data when a user brings an NFC-enabled smartphone close to the tag, usually within a few centimeters.",[15,13292,13293],{},"Unlike QR codes, NFC tags don’t require visible printing. They can be hidden behind labels or integrated into materials. They offer a more seamless, high-end feel and are often used in premium packaging.",[15,13295,13296],{},"However, they also require NFC-enabled devices, which can be a limitation, especially in markets or age groups where NFC technology adoption is lower.",[73,13298,13299],{},[76,13300,13301,13303],{},[79,13302],{},[82,13304],{"alt":13305,"height":85,"src":13306,"width":87},"Person scanning a QR code on a cereal box with smartphone in a modern kitchen","\u002Fimages\u002F2025\u002F06\u002FPerson-scanning-a-QR-code-on-a-cereal-box-with-smartphone-in-a-modern-kitchen.png",[89,13308,13310],{"id":13309},"what-are-the-pros-and-cons-of-qr-codes-vs-nfc-tags","What are the pros and cons of QR codes vs NFC tags?",[15,13312,13313],{},"QR codes are incredibly accessible. They work with almost all smartphones via camera apps, don’t require special chips, and are typically free to create. Brands can use a reliable QR code generator to build and track campaigns.",[15,13315,13316],{},"NFC technology offers a more intuitive, tap-based experience. It’s excellent for contactless payment, access control, or anti-counterfeit applications. But it’s more expensive to implement and harder to scale for mass-market products.",[15,13318,13319],{},"In short, QR codes are versatile, visible, and low-cost. NFC tags are sleek and secure but hardware-dependent.",[73,13321,13322],{},[76,13323,13324,13326],{},[79,13325],{},[82,13327],{"alt":13328,"height":85,"src":13329,"width":87},"Man tapping a smartphone on an NFC-enabled green package in a grocery setting","\u002Fimages\u002F2025\u002F06\u002FMan-tapping-a-smartphone-on-an-NFC-enabled-green-package-in-a-grocery-setting.png",[89,13331,13333],{"id":13332},"can-these-technologies-be-used-together-on-packaging","Can these technologies be used together on packaging?",[15,13335,13336],{},"Yes, and many brands do just that.",[15,13338,13339],{},"Using both QR codes and NFC on packaging allows for broader user interaction. QR codes reach everyone with a smartphone camera while also catering to NFC users. NFC offers added value to users with newer devices or premium expectations.",[15,13341,13342],{},"A cosmetics brand might use a visible QR code for tutorials and loyalty programs while embedding an NFC chip to verify authenticity or enable intelligent shelf detection.",[73,13344,13345],{},[76,13346,13347,13349],{},[79,13348],{},[82,13350],{"alt":13351,"height":85,"src":13352,"width":87},"Packaging design with QR in industrial workspace","\u002Fimages\u002F2025\u002F06\u002FPackaging-design-with-QR-in-industrial-workspace.png",[89,13354,13356],{"id":13355},"how-do-qr-codes-compare-to-traditional-barcodes","How do QR codes compare to traditional barcodes?",[15,13358,13359],{},"Traditional barcodes (like UPCs or EANs) are designed for machines, not consumers. They carry limited, static information, usually just a product ID, meant for inventory systems and point-of-sale terminals.",[15,13361,13362,13365],{},[50,13363,13364],{"href":3801},"Next-generation QR codes"," go much further. They store complex data and connect customers to dynamic digital content. They also comply with GS1 standards, meaning they can work in retail and supply chain systems just like a standard barcode.",[15,13367,13368],{},"In essence, QR codes do everything traditional barcodes can, plus everything traditional barcodes can’t.",[73,13370,13371],{},[76,13372,13373,13375],{},[79,13374],{},[82,13376],{"alt":13377,"height":85,"src":13378,"width":87},"Person scanning a QR code on a jar of sauce in a grocery store aisle","\u002Fimages\u002F2025\u002F06\u002FPerson-scanning-a-QR-code-on-a-jar-of-sauce-in-a-grocery-store-aisle.png",[89,13380,13382],{"id":13381},"what-does-each-one-reveal-about-product-data","What does each one reveal about product data?",[15,13384,13385],{},"QR codes excel at traceability and transparency. They’re the preferred tool for digital product passports, ingredient lists, sustainability data, etc.",[15,13387,13388],{},"NFC tags are stronger for physical interactions, such as event ticketing, contactless payments, or secure asset tracking. They’re used when the goal is to verify an item or trigger a specific action through direct contact.",[15,13390,13391],{},"QR codes offer a more straightforward and scalable path to sharing detailed product origin stories, compliance information, or customer feedback forms, highlighting the differences between QR codes and other technologies.",[89,13393,13395],{"id":13394},"what-do-qr-codes-reveal-about-customer-behavior","What do QR codes reveal about customer behavior?",[15,13397,13398],{},"Every scan is a signal. It tells you when and where a customer engaged, what product they interacted with, and what device they used. Over time, this paints a picture of how people interact with your packaging, not just once, but across the product lifecycle.",[15,13400,13401,13403],{},[50,13402,273],{"href":272}," captures these behavioral signals in real time, allowing you to adjust content, test new strategies, or trigger personalized flows. This kind of feedback loop helps brands optimize the whole post-purchase experience.",[73,13405,13406],{},[76,13407,13408,13410],{},[79,13409],{},[82,13411],{"alt":13412,"height":85,"src":13413,"width":87},"Man scanning a QR code on a Barbie package in a toy store aisle","\u002Fimages\u002F2025\u002F06\u002FMan-scanning-a-QR-code-on-a-Barbie-package-in-a-toy-store-aisle.png",[89,13415,13417],{"id":13416},"which-one-wins-for-consumer-engagement","Which one wins for consumer engagement?",[15,13419,13420],{},"This is where QR codes pull ahead. The visibility of a printed QR code invites action. You can place it front-of-pack, include a CTA, and change the content dynamically. It encourages curiosity and rewards users with instant value.",[15,13422,13423],{},"Scanning QR codes also feels intuitive for most users: swipe-and-see behavior has become second nature.",[15,13425,13426],{},"NFC is more passive. It works well when the user knows what to expect (like tapping to pay), but it can go unnoticed without prompting. It’s great for discreet use cases, but not for discovery-driven engagement.",[73,13428,13429],{},[76,13430,13431,13433],{},[79,13432],{},[82,13434],{"alt":13435,"height":85,"src":13436,"width":87},"Hand holding a beer bottle with a QR code label in front of store shelves","\u002Fimages\u002F2025\u002F06\u002FHand-holding-a-beer-bottle-with-a-QR-code-label-in-front-of-store-shelves.png",[89,13438,13440],{"id":13439},"what-about-accessibility-and-device-compatibility","What about accessibility and device compatibility?",[15,13442,13443],{},"QR codes are universally compatible with modern smartphones. No special hardware. Just open the camera app and scan. That’s why they work for everything from contactless interactions to digital business cards.",[15,13445,13446],{},"NFC tags require a device equipped with NFC capabilities. Many Android phones have this by default, but iOS devices support it only in newer models. That means a segment of users may miss out unless you provide a fallback.",[15,13448,13449],{},"If your audience is broad or global, QR codes are the safer choice.",[89,13451,13453],{"id":13452},"can-qr-codes-support-mobile-payments","Can QR codes support mobile payments?",[15,13455,13456],{},"While QR codes are best known for driving engagement and transparency, they also support mobile payments in many regions. From WeChat Pay in Asia to digital wallets in Europe, QR-based payment flows are becoming increasingly familiar.",[15,13458,13459],{},"Adding a QR code that links directly to a secure checkout page can simplify conversion for brands selling DTC or in pop-up retail formats.",[73,13461,13462],{},[76,13463,13464,13466],{},[79,13465],{},[82,13467],{"alt":13468,"height":85,"src":13469,"width":87},"Smartphone showing a QR code near a contactless POS terminal on a wooden counter","\u002Fimages\u002F2025\u002F06\u002FSmartphone-showing-a-QR-code-near-a-contactless-POS-terminal-on-a-wooden-counter.png",[89,13471,13473],{"id":13472},"what-does-implementation-look-like-for-each","What does implementation look like for each?",[15,13475,13476],{},"Creating QR codes is fast, flexible, and cost-efficient. Using a QR code generator like Digital Link’s system, you can generate thousands, embed them into print-ready packaging files, and update them post-launch with dynamic destinations.",[15,13478,13479],{},"NFC implementation involves sourcing NFC chips, embedding or applying them to packaging, and testing for scan reliability across materials. It also adds cost per unit, so it’s typically used on higher-value products.",[15,13481,13482],{},"Both require thoughtful user journey design, considering the key differences, but QR codes get you to market faster.",[89,13484,13486],{"id":13485},"are-there-security-or-privacy-concerns","Are there security or privacy concerns?",[15,13488,13489],{},"Like any connected technology, both QR codes and NFC tags can be misused if not appropriately managed.",[15,13491,13492],{},"Dynamic QR codes reduce risk by allowing updates to destination URLs. They also make it easier to manage data collection and ensure compliance with privacy regulations.",[15,13494,13495],{},"NFC tags are harder to tamper with physically, which helps in scenarios like access control or anti-counterfeit labeling. But they can still be cloned or exploited if not encrypted.",[73,13497,13498],{},[76,13499,13500,13502],{},[79,13501],{},[82,13503],{"alt":13504,"height":85,"src":13505,"width":87},"Person holding a smartphone showing a QR code next to a cardboard box with NFC symbol","\u002Fimages\u002F2025\u002F06\u002FPerson-holding-a-smartphone-showing-a-QR-code-next-to-a-cardboard-box-with-NFC-symbol.png",[89,13507,13509],{"id":13508},"what-about-risks-like-data-interception","What about risks like data interception?",[15,13511,13512],{},"NFC tags can be vulnerable to data interception if not encrypted, mainly when used for sensitive interactions like authentication or payment. Because the tag transmits wirelessly, nearby devices can sometimes pick up or clone the signal.",[15,13514,13515],{},"QR codes, in contrast, require a visual scan. This makes them less susceptible to passive interception.",[89,13517,13519],{"id":13518},"how-can-brands-protect-against-data-manipulation","How can brands protect against data manipulation?",[15,13521,13522,13523,13525],{},"When you connect packaging to digital experiences, protecting the integrity of that data becomes essential. QR codes generated through ",[50,13524,273],{"href":272}," are tamper-resistant by design. Brands can control exactly where the code leads, what content is displayed, and how that content evolves over time.",[15,13527,13528],{},"Because dynamic QR codes allow centralized updates, you avoid the risks associated with hardcoded URLs or manual edits, which are two common sources of accidental or malicious data manipulation. The ability to audit and lock destinations helps safeguard your brand and customer experience at scale.",[15,13530,13531,13532,13536],{},"Furthermore, reliable platforms like Digital Link are ",[50,13533,13535],{"href":13534},"\u002Fguides\u002Fiso-certifications\u002F","ISO-certified"," for data security, implementing state-of-the-art protection solutions for users.",[73,13538,13539],{},[76,13540,13541,13543],{},[79,13542],{},[82,13544],{"alt":13545,"height":85,"src":13546,"width":87},"Person locking a cardboard box with a QR code and padlock icon label","\u002Fimages\u002F2025\u002F06\u002FPerson-locking-a-cardboard-box-with-a-QR-code-and-padlock-icon-label.png",[89,13548,13550],{"id":13549},"how-do-qr-codes-and-nfc-tags-support-omnichannel-strategies","How do QR codes and NFC tags support omnichannel strategies?",[15,13552,13553],{},"Both formats help bridge offline products with online experiences. QR codes are especially useful in retail, allowing shoppers to scan for product reviews, restock alerts, social media pages, or AR previews.",[15,13555,13556],{},"NFC works well in loyalty cards, wearable packaging, or tap-to-unlock experiences. It’s elegant, fast, and physical, but it’s limited by hardware.",[15,13558,13559],{},"Combining both gives brands the flexibility to meet users where they are.",[89,13561,13563],{"id":13562},"so-qr-codes-vs-nfc-tags-which-one-should-you-use","So, QR codes vs NFC tags: which one should you use?",[15,13565,13566],{},"Go with QR codes if you’re looking for broad compatibility, low cost, and fast deployment. NFC tags add value if you’re targeting high-end, tech-savvy users or need contactless verification, although they require specific hardware.",[15,13568,13569],{},"In many cases, you don’t have to choose. Use QR codes for reach and engagement. Layer NFC for added security or tactile experiences. The two can complement each other.",[73,13571,13572],{},[76,13573,13574,13576],{},[79,13575],{},[82,13577],{"alt":13578,"height":85,"src":13579,"width":87},"Hand holding a blue product tag with both QR code and NFC symbol","\u002Fimages\u002F2025\u002F06\u002FHand-holding-a-blue-product-tag-with-both-QR-code-and-NFC-symbol.png",{"title":566,"searchDepth":567,"depth":567,"links":13581},[13582,13583,13584,13585,13586,13587,13588,13589,13590,13591,13592,13593,13594,13595,13596,13597],{"id":13263,"depth":570,"text":13264},{"id":13286,"depth":570,"text":13287},{"id":13309,"depth":570,"text":13310},{"id":13332,"depth":570,"text":13333},{"id":13355,"depth":570,"text":13356},{"id":13381,"depth":570,"text":13382},{"id":13394,"depth":570,"text":13395},{"id":13416,"depth":570,"text":13417},{"id":13439,"depth":570,"text":13440},{"id":13452,"depth":570,"text":13453},{"id":13472,"depth":570,"text":13473},{"id":13485,"depth":570,"text":13486},{"id":13508,"depth":570,"text":13509},{"id":13518,"depth":570,"text":13519},{"id":13549,"depth":570,"text":13550},{"id":13562,"depth":570,"text":13563},"Compare QR codes vs NFC tags to see which tech delivers better reach, engagement, and flexibility in your packaging strategy.","What’s the real difference in QR codes vs NFC tags on packaging?",{},"\u002Fimages\u002F2025\u002F06\u002FQR-codes-vs-NFC-tags.png","\u002Fnews\u002Fqr-codes-vs-nfc-tags","2025-06-16T12:30:39+02:00",{"title":13247,"description":13598},"\u002Fnews\u002Fqr-codes-vs-nfc-tags\u002F","news\u002Fqr-codes-vs-nfc-tags","2025-06-20T15:55:13+02:00","5BWSlXpdSlLkoJaG-GZ4uLfIbrUN0jJ2UsUcL0VcKco",{"id":13610,"title":13611,"author":7,"body":13612,"category":7,"description":14249,"extension":612,"heading":14250,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":14251,"navigation":614,"ogImage":14252,"path":14253,"publishedAt":14254,"sections":7,"seo":14255,"sourcePath":14256,"stem":14257,"updatedAt":14258,"videos":7,"__hash__":14259},"pages\u002Fnews\u002Fseptember-marketing-with-digital-links.md","September marketing with digital links to boost sales",{"type":9,"value":13613,"toc":14235},[13614],[12,13615,13616,13627,13652,13656,13674,13712,13722,13726,13741,13761,13779,13783,13804,13821,13835,13839,13857,13861,13893,13897,13915,13919,13946,13956,13960,13991,13994,14023,14032,14036,14051,14070,14085,14095,14099,14117,14120,14159,14170,14180,14184,14202,14228],{},[15,13617,13618,13619,13622,13623,13626],{},"As the crisp air of September ushers in the fall season, it’s the perfect time to refresh your ",[22,13620,13621],{},"marketing strategies",". For many brands, this month is not only the start of fall but also a reset point before the busy holiday season. ",[22,13624,13625],{},"September marketing with digital links"," gives marketers a practical way to merge seasonal themes, digital marketing updates, and new tools into campaigns that resonate with customers and drive more traffic.",[15,13628,5500,13629,1551,13632,13635,13636,1014,13638,13641,13642,1014,13645,1018,13648,13651],{},[22,13630,13631],{},"Labor Day promotions",[22,13633,13634],{},"Hispanic Heritage Month initiatives",", September offers multiple opportunities to create campaigns that connect emotionally and deliver measurable results. When combined with platforms like ",[50,13637,273],{"href":272},[22,13639,13640],{},"digital marketing"," professionals can craft campaigns that integrate ",[22,13643,13644],{},"ads",[22,13646,13647],{},"social media",[22,13649,13650],{},"search engines"," into one cohesive experience.",[89,13653,13655],{"id":13654},"why-september-marketing-matters-for-brands","Why September marketing matters for brands",[15,13657,13658,13659,13662,13663,13666,13667,13670,13671,386],{},"Every September, marketers see a spike in ",[22,13660,13661],{},"website traffic",", fresh ad spending, and shifts in the ",[22,13664,13665],{},"social media landscape",". The start of the school year, seasonal shopping, and fall promotions create a natural environment for ",[22,13668,13669],{},"digital marketing campaigns"," to thrive. Consumers actively search for promotions, new products, and inspiration, giving businesses a chance to reach both loyal customers and ",[22,13672,13673],{},"younger audiences",[15,13675,13676,13679,13680,13683,13684,13687,13688,55,13691,13694,13695,13698,13699,13702,13703,2331,13705,55,13708,13711],{},[22,13677,13678],{},"Google"," often releases ",[22,13681,13682],{},"core updates"," around this time, influencing ",[22,13685,13686],{},"organic search results",". Staying aware of ",[22,13689,13690],{},"google search console data",[22,13692,13693],{},"search quality updates"," helps marketers adjust strategies before significant change affects their rankings. September 2025 also coincides with ongoing ",[22,13696,13697],{},"google AI overviews",", where artificial intelligence ranks content and reshapes how ",[22,13700,13701],{},"search results"," appear to users. For brands, this means optimizing ",[22,13704,5660],{},[22,13706,13707],{},"digital links",[22,13709,13710],{},"user generated content"," is more critical than ever.",[73,13713,13714],{},[76,13715,13716,13718],{},[79,13717],{},[82,13719],{"alt":13720,"height":85,"src":13721,"width":87},"Family at home unpacking a product with smart packaging QR code connecting to digital content","\u002Fimages\u002F2025\u002F09\u002FFamily-at-home-unpacking-a-product-with-smart-packaging-QR-code-connecting-to-digital-content.png",[89,13723,13725],{"id":13724},"seasonal-strategies-that-drive-engagement","Seasonal strategies that drive engagement",[15,13727,13728,13729,1014,13731,1018,13734,4341,13737,13740],{},"September campaigns succeed when they combine relevance with creativity. Consumers notice when brands align with seasonal moments like ",[22,13730,13631],{},[22,13732,13733],{},"back-to-school sales",[22,13735,13736],{},"fall launches",[22,13738,13739],{},"Digital links",", including QR codes and smart URLs, act as connectors, guiding users from ads or social media to engaging landing pages.",[353,13742,13743,13749,13755],{},[356,13744,13745,13748],{},[22,13746,13747],{},"Labor Day weekend"," promotions can link directly to flash sales pages.",[356,13750,13751,13754],{},[22,13752,13753],{},"Hispanic Heritage Month"," campaigns can highlight brand values, culture, and stories through scannable links on packaging or ads.",[356,13756,13757,13760],{},[22,13758,13759],{},"Fall campaigns"," can integrate shoppable videos or interactive features that lead directly to e-commerce pages.",[15,13762,1560,13763,1014,13765,1018,13768,13770,13771,13774,13775,13778],{},[22,13764,13644],{},[22,13766,13767],{},"social media campaigns",[22,13769,13707],{},", marketers create experiences that feel seamless and memorable. This combination strengthens ",[22,13772,13773],{},"brand recall",", drives ",[22,13776,13777],{},"user engagement",", and ultimately boosts sales.",[89,13780,13782],{"id":13781},"the-role-of-digital-links-in-modern-marketing","The role of digital links in modern marketing",[15,13784,13785,13786,1014,13788,1018,13791,13793,13794,1014,13797,1754,13800,13803],{},"Digital links are not just technical shortcuts. They are the bridges between ",[22,13787,13644],{},[22,13789,13790],{},"social media platforms",[22,13792,7818],{},". Whether embedded in ",[22,13795,13796],{},"video action campaigns",[22,13798,13799],{},"performance max campaigns",[22,13801,13802],{},"tv ads",", they ensure that consumers can instantly move from discovery to conversion.",[15,13805,13806,13807,13810,13811,13813,13814,13817,13818,13820],{},"For example, a ",[22,13808,13809],{},"YouTube creator"," can include a ",[50,13812,273],{"href":272}," QR in a video. Viewers scan the code, access a ",[22,13815,13816],{},"shoppable video",", and complete a purchase without leaving the platform. This eliminates friction, increases ",[22,13819,13777],{},", and provides advertisers with more control over campaign outcomes.",[15,13822,13823,13826,13827,13830,13831,13834],{},[22,13824,13825],{},"Marketers"," can also use digital links to track campaigns across multiple channels. Unlike parked domains or static links, they provide ",[22,13828,13829],{},"actionable insights"," into how campaigns perform, where ",[22,13832,13833],{},"traffic"," comes from, and which audiences engage most.",[89,13836,13838],{"id":13837},"optimizing-campaigns-for-september-2025","Optimizing campaigns for September 2025",[15,13840,13841,13842,13845,13846,1551,13849,13852,13853,13856],{},"September is a month of ",[22,13843,13844],{},"digital marketing updates",". From ",[22,13847,13848],{},"google ads bidding strategies",[22,13850,13851],{},"new tools"," in the ",[22,13854,13855],{},"digital marketing world",", advertisers need to adapt quickly. Below are key areas of focus:",[97,13858,13860],{"id":13859},"_1-keep-pace-with-google-updates","1. Keep pace with google updates",[15,13862,13863,13865,13866,13868,13869,13872,13873,13876,13877,1014,13880,1018,13882,13884,13885,13888,13889,13892],{},[22,13864,13678],{}," is rolling out ",[22,13867,13682],{}," and testing ",[22,13870,13871],{},"AI overviews"," in search. These changes influence how ",[22,13874,13875],{},"sites"," rank and how consumers find ",[22,13878,13879],{},"articles",[22,13881,7544],{},[22,13883,4074],{},". By monitoring ",[22,13886,13887],{},"google search console",", marketers can track drops or gains in ",[22,13890,13891],{},"organic search"," visibility and adjust campaigns accordingly.",[97,13894,13896],{"id":13895},"_2-balance-paid-and-organic","2. Balance paid and organic",[15,13898,13899,13902,13903,13905,13906,55,13908,13910,13911,2136,13913,386],{},[22,13900,13901],{},"Ad spending"," continues to rise, but ",[22,13904,13891],{}," remains vital for credibility and long-term growth. Smart brands use ",[22,13907,13799],{},[22,13909,13796],{}," while still optimizing ",[22,13912,5660],{},[22,13914,13686],{},[97,13916,13918],{"id":13917},"_3-experiment-with-new-formats","3. Experiment with new formats",[15,13920,13921,1014,13924,1018,13927,13929,13930,13932,13933,13935,13936,13938,13939,13942,13943,13945],{},[22,13922,13923],{},"Shoppable videos",[22,13925,13926],{},"interactive features",[22,13928,13767],{}," targeting ",[22,13931,13673],{}," are driving rapid growth in ",[22,13934,13777],{},". Adding ",[22,13937,13707],{}," ensures users don’t just watch but act: visiting your ",[22,13940,13941],{},"website",", exploring ",[22,13944,9981],{},", or making a purchase.",[73,13947,13948],{},[76,13949,13950,13952],{},[79,13951],{},[82,13953],{"alt":13954,"height":85,"src":13955,"width":87},"Shopper scanning a seasonal product with smart packaging QR code in a supermarket aisle","\u002Fimages\u002F2025\u002F09\u002FShopper-scanning-a-seasonal-product-with-smart-packaging-QR-code-in-a-supermarket-aisle.png",[89,13957,13959],{"id":13958},"cross-channel-integration-social-media-ads-and-beyond","Cross-channel integration: social media, ads, and beyond",[15,13961,13962,13963,13966,13967,13970,13971,4002,13973,55,13975,13978,13979,13981,13982,13984,13985,13988,13989,386],{},"September is also about meeting ",[22,13964,13965],{},"users"," where they are. ",[22,13968,13969],{},"Social media campaigns"," dominate the ",[22,13972,13665],{},[22,13974,13802],{},[22,13976,13977],{},"youtube videos"," continue to drive ",[22,13980,13773],{},". By adding ",[22,13983,13707],{}," to every campaign element, whether a Facebook post, an Instagram story, or a LinkedIn article, ",[22,13986,13987],{},"marketers"," create one consistent path for ",[22,13990,2084],{},[15,13992,13993],{},"For instance:",[353,13995,13996,14004,14013],{},[356,13997,13998,14001,14002,386],{},[22,13999,14000],{},"Social media"," posts can feature digital links leading directly to ",[22,14003,9981],{},[356,14005,14006,14009,14010,14012],{},[22,14007,14008],{},"Google ads"," can integrate smart links that measure ",[22,14011,13777],{}," in real-time.",[356,14014,14015,14018,14019,14022],{},[22,14016,14017],{},"TV ads"," can include a scannable QR for ",[22,14020,14021],{},"more traffic"," and measurable conversions.",[15,14024,1709,14025,14028,14029,14031],{},[22,14026,14027],{},"integration"," ensures that no matter where ",[22,14030,13965],{}," interact with your brand, they experience continuity.",[89,14033,14035],{"id":14034},"tracking-performance-and-generating-insights","Tracking performance and generating insights",[15,14037,14038,14039,14041,14042,14044,14045,14048,14049,386],{},"Analytics define successful campaigns. With ",[22,14040,13707],{},", every click or scan becomes data. Marketers can analyze ",[22,14043,13661],{},", track which ",[22,14046,14047],{},"platforms"," drive the most conversions, and gather ",[22,14050,13829],{},[15,14052,14053,14054,14057,14058,14060,14061,1014,14064,1754,14067,14069],{},"This is especially important during September, when ",[22,14055,14056],{},"ad spending"," is high and competition is fierce. Understanding where ",[22,14059,14021],{}," comes from, whether ",[22,14062,14063],{},"google search results",[22,14065,14066],{},"youtube creators",[22,14068,13767],{},", helps advertisers refine their strategies.",[15,14071,14072,14075,14076,14078,14079,14081,14082,14084],{},[22,14073,14074],{},"Updates aim"," to give ",[22,14077,13987],{}," more control over campaigns, and ",[22,14080,13707],{}," provide exactly that: the ability to adapt quickly, measure success, and deliver ",[22,14083,4146],{}," experiences.",[73,14086,14087],{},[76,14088,14089,14091],{},[79,14090],{},[82,14092],{"alt":14093,"height":85,"src":14094,"width":87},"Marketer analyzing campaign dashboards with product packages showing QR codes in a modern office","\u002Fimages\u002F2025\u002F09\u002FMarketer-analyzing-campaign-dashboards-with-product-packages-showing-QR-codes-in-a-modern-office.png",[89,14096,14098],{"id":14097},"how-brands-can-prepare-for-fall-campaigns","How brands can prepare for fall campaigns",[15,14100,14101,14102,14105,14106,14109,14110,14113,14114,14116],{},"September is just the beginning of the fall season. ",[22,14103,14104],{},"Brands"," that use this month to test new ",[22,14107,14108],{},"tools",", experiment with ",[22,14111,14112],{},"campaigns",", and refine their ",[22,14115,13621],{}," set themselves up for success in Q4.",[15,14118,14119],{},"Practical steps include:",[353,14121,14122,14128,14139,14148],{},[356,14123,14124,14125,14127],{},"Creating ",[22,14126,13707],{}," for every major campaign.",[356,14129,14130,14131,1231,14133,14135,14136,386],{},"Monitoring ",[22,14132,13701],{},[22,14134,13887],{}," after each ",[22,14137,14138],{},"core update",[356,14140,14141,14142,1231,14144,55,14146,386],{},"Testing ",[22,14143,13926],{},[22,14145,13767],{},[22,14147,13644],{},[356,14149,14150,14151,14153,14154,14156,14157,386],{},"Using data from ",[22,14152,13707],{}," to uncover ",[22,14155,13829],{}," and improve ",[22,14158,13777],{},[15,14160,14161,14162,13852,14165,14167,14168,386],{},"By doing this, marketers stay ahead of ",[22,14163,14164],{},"significant changes",[22,14166,13855],{}," and build strong connections with ",[22,14169,4239],{},[73,14171,14172],{},[76,14173,14174,14176],{},[79,14175],{},[82,14177],{"alt":14178,"height":85,"src":14179,"width":87},"Marketing team planning fall campaigns with digital links and QR codes in a modern office","\u002Fimages\u002F2025\u002F09\u002FMarketing-team-planning-fall-campaigns-with-digital-links-and-QR-codes-in-a-modern-office.png",[89,14181,14183],{"id":14182},"what-should-marketers-focus-on-this-september","What should marketers focus on this September?",[15,14185,14186,14187,14189,14190,1014,14192,1231,14194,14197,14198,14201],{},"The digital marketing environment is changing faster than ever. Between ",[22,14188,1005],{}," reshaping ",[22,14191,13650],{},[22,14193,11346],{},[22,14195,14196],{},"google ads",", and the rise of ",[22,14199,14200],{},"shoppable videos",", marketers have no shortage of opportunities.",[15,14203,14204,14205,1014,14208,1018,14210,4341,14212,14214,14215,14217,14218,14220,14221,14224,14225,14227],{},"The focus this September should be on combining ",[22,14206,14207],{},"creativity",[22,14209,14108],{},[22,14211,8524],{},[22,14213,13625],{}," is not just about connecting users to a page: it’s about creating ",[22,14216,4146],{}," experiences that increase ",[22,14219,13773],{},", drive ",[22,14222,14223],{},"sales",", and keep ",[22,14226,2084],{}," coming back throughout the fall season.",[15,14229,14230,14231],{},"👉 Ready to bring your packaging into the digital era? ",[50,14232,14234],{"href":14233},"https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsign-up","Register with Digital Link",{"title":566,"searchDepth":567,"depth":567,"links":14236},[14237,14238,14239,14240,14245,14246,14247,14248],{"id":13654,"depth":570,"text":13655},{"id":13724,"depth":570,"text":13725},{"id":13781,"depth":570,"text":13782},{"id":13837,"depth":570,"text":13838,"children":14241},[14242,14243,14244],{"id":13859,"depth":567,"text":13860},{"id":13895,"depth":567,"text":13896},{"id":13917,"depth":567,"text":13918},{"id":13958,"depth":570,"text":13959},{"id":14034,"depth":570,"text":14035},{"id":14097,"depth":570,"text":14098},{"id":14182,"depth":570,"text":14183},"Discover how September marketing with digital links helps brands drive more traffic, improve user engagement, and increase sales this fall season.","September marketing with digital links: Boost engagement and drive sales",{},"\u002Fimages\u002F2025\u002F09\u002FSeptember-marketing-with-digital-links.png","\u002Fnews\u002Fseptember-marketing-with-digital-links","2025-09-05T11:51:42+02:00",{"title":13611,"description":14249},"\u002Fnews\u002Fseptember-marketing-with-digital-links\u002F","news\u002Fseptember-marketing-with-digital-links","2025-09-05T11:54:10+02:00","m0v8yzqGH9xIAVJh-dXp9CfZW61kdJby8nmp6uJm4-k",{"id":14261,"title":14262,"author":7,"body":14263,"category":7,"description":14429,"extension":612,"heading":14430,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":14431,"navigation":614,"ogImage":14432,"path":14433,"publishedAt":14434,"sections":7,"seo":14435,"sourcePath":14436,"stem":14437,"updatedAt":14438,"videos":7,"__hash__":14439},"pages\u002Fnews\u002Fsmart-christmas-packaging-experiences.md","Smart christmas packaging experiences for brands",{"type":9,"value":14264,"toc":14413},[14265],[12,14266,14267,14273,14277,14280,14284,14290,14294,14297,14307,14311,14317,14321,14324,14328,14331,14335,14338,14348,14352,14358,14362,14365,14369,14372,14382,14386,14389,14393,14396,14400,14403,14407],{},[15,14268,14269,14270,14272],{},"Creating smart Christmas packaging experiences is quickly becoming one of the most powerful ways for brands to stand out during the holiday season. As customers navigate crowded stores, limited attention spans, and endless gifting choices, packaging is no longer just a decorative shell. It is a storytelling platform, a functional guide, and in many cases the entry point to a digital layer that makes each Christmas gift feel more personal and memorable. By combining festive packaging with connected QR technology and smart product pages powered by ",[50,14271,273],{"href":272},", brands can deliver richer product journeys even before the wrapping paper comes off. The result is a new generation of holiday packaging experiences with more meaning, more value, and more reasons for customers to remember the brand long after the Christmas tree comes down.",[89,14274,14276],{"id":14275},"why-are-smart-christmas-packaging-experiences-reshaping-the-holiday-season","Why are smart Christmas packaging experiences reshaping the holiday season?",[15,14278,14279],{},"Smart Christmas packaging experiences are gaining momentum because they speak to two powerful consumer expectations. First, people want the emotional impact of festive packaging, including bright colors, unique textures, kraft paper aesthetics, gold foil accents, recycled materials, and the sense of discovery that comes with unwrapping a gift. Second, people now expect easy access to information, guidance, transparency, and extra content behind the product. The holiday rush amplifies these needs. Shoppers want stress free decisions. Gift recipients want clarity about how to use or assemble items. Small business owners want packaging that carries their brand’s personality without blowing a tight budget. And consumers everywhere want holiday packaging that aligns with eco friendly materials, responsibly managed forests, and reduced environmental impact. When packaging combines holiday spirit with digital access, it solves all of these problems at once. A single scan can link to a festive message, care instructions, bonus content, or a Christmas-only digital experience. Instead of packaging being discarded, it becomes the start of a connection.",[89,14281,14283],{"id":14282},"how-does-digital-content-elevate-traditional-christmas-packaging","How does digital content elevate traditional Christmas packaging?",[15,14285,14286,14287,14289],{},"Holiday packaging has always relied on visual and tactile cues like kraft paper, recycled materials, red and white stripes, metallic accents, festive stickers, or tissue paper. These elements create festive flair and perceived value, but by themselves they can only go so far. Adding a scannable layer transforms plain kraft paper or simple gift boxes into smart Christmas packaging experiences with genuine utility. A QR on the back of a gift bag can reveal detailed product descriptions, care tips for fragile items, or assembly steps for very fragile items. A festive gift wrap pattern can contain a discreet code that unlocks a digital unboxing experience or a Merry Christmas note from the giver. Luxury brands can use the same QR to offer seasonal storytelling, archival product information, or custom printing options that enhance the recipient’s emotional engagement. By linking physical packaging to a smart product page built with ",[50,14288,273],{"href":272},", brands gain the flexibility to update content at any moment during the Christmas season without reprinting. This is especially useful for limited editions, last minute changes, or holiday gifting bundles. Even better: the QR content can shift once the holiday season ends, ensuring packaging remains relevant for second life uses or year round utility.",[89,14291,14293],{"id":14292},"what-makes-holiday-packaging-ideas-truly-memorable-for-customers","What makes holiday packaging ideas truly memorable for customers?",[15,14295,14296],{},"The most memorable Christmas packaging ideas are those that blend festive designs with meaningful interaction. Beautiful gift boxes create delight, but interaction creates memory. When customers scan a code on the packaging, the brand gains a moment of undivided attention usually impossible during the holiday rush. This moment can be used to share a personal touch, a handwritten note digitized into the smart page, a festive message, or a short video that reflects the brand’s personality. It can also deliver more practical value, such as instructions for fragile items, recommended pairings for standard gifts, or suggestions for how to reuse elements of the packaging in eco friendly ways. By adding this tiny digital bridge, brands encourage word of mouth marketing because customers share the experience with friends or on social media. Smart Christmas packaging experiences do not replace traditional wrapping paper or classic festive spirit. They expand them. They help products stand out in store environments and encourage new customers to see the brand as creative, thoughtful, and innovative.",[73,14298,14299],{},[76,14300,14301,14303],{},[79,14302],{},[82,14304],{"alt":14305,"height":2874,"src":14306,"width":2877},"Person holding a festive-edition product and viewing a QR code on its label.","\u002Fimages\u002F2025\u002F12\u002FPerson-holding-a-festive-edition-product-and-viewing-a-QR-code-on-its-label-1024x619.png",[89,14308,14310],{"id":14309},"how-can-sustainable-materials-enhance-connected-holiday-packaging","How can sustainable materials enhance connected holiday packaging?",[15,14312,14313,14314,14316],{},"Eco friendly materials are increasingly important during the Christmas season. The rise of fsc certified paper, soy based inks, recycled materials, and plain kraft paper signals a shift toward responsibly managed forests and reduced waste. Brands that embrace sustainable packaging already earn bonus points with environmentally conscious consumers, but when this commitment is combined with smart Christmas packaging experiences, the impact grows significantly. A scannable code can educate customers about the environmental impact of materials without crowding the physical packaging with text. It can explain why the brand selected soy based inks, how to recycle or repurpose each component, or how the product’s supply chain supports ethical practices. These details would never fit comfortably on a small gift bag or a narrow wrapping panel. ",[50,14315,273],{"href":272}," solves this constraint by turning one QR into a living space for transparency. Holiday packaging designs can therefore stay minimal, elegant, and festive, while customers who care deeply about sustainability have immediate access to everything they want to know. This approach keeps the packaging beautiful, maintains the festive spirit, and strengthens trust.",[89,14318,14320],{"id":14319},"where-does-brand-storytelling-fit-into-smart-christmas-packaging-experiences","Where does brand storytelling fit into smart Christmas packaging experiences?",[15,14322,14323],{},"Storytelling has always been one of the strongest elements in Christmas packaging ideas. The season invites warmth, nostalgia, and emotional resonance. Packaging with custom designs, festive prints, bright colors, jewel tones, or unique textures already plays a role in this emotional storytelling. The next step is to let the packaging speak digitally. A code can take the customer to a short seasonal story from the brand, a behind the scenes video of how limited edition items were crafted, or a message from the small business owner who assembled each package by hand. For companies offering premium products, this is a fantastic way to highlight craftsmanship, quality materials, or the origins of signature ingredients. For gift packaging designed for children, the digital layer can offer interactive surprises or holiday themed animations. For wellness or beauty products, the smart page can include tips, safety guidance, or rituals tailored to holiday gifting. Every brand has its own strengths and voice. Smart Christmas packaging experiences allow that voice to shine without compromising the aesthetic simplicity of the physical design.",[89,14325,14327],{"id":14326},"how-does-connected-packaging-support-cost-effective-holiday-strategies","How does connected packaging support cost effective holiday strategies?",[15,14329,14330],{},"Seasonal packaging can be expensive to produce, especially when brands rely on custom printing or high end materials like metallic finishes, intricate gift boxes, or embossed festive colors. But many brands operate on a tight budget just as holiday demand rises. Adding a connected layer offers a cost effective solution because it reduces reliance on heavy print customization. Brands can keep the physical packaging simple with plain kraft, minimalistic patterns, or light festive stickers. The digital layer, however, can carry all the high value content that would normally require special printing. Customers perceive the experience as premium even though the physical materials remain cost efficient. A simple kraft bag with a small QR can feel more engaging than an expensive printed box without a digital touchpoint. The perceived value increases while costs remain manageable. This also helps with inventory flexibility during the holiday rush, since the same packaging can serve multiple products across the Christmas season when the digital content can be updated instantly to match each specific gift.",[89,14332,14334],{"id":14333},"how-can-brands-create-personalized-festive-moments-at-scale","How can brands create personalized festive moments at scale?",[15,14336,14337],{},"Personalization is one of the most powerful elements of holiday gifting, but scaling it is a challenge. Handwritten notes take time. Customized printing can be slow. Changing packaging based on the recipient’s preferences is nearly impossible at retail scale. Smart Christmas packaging experiences offer a new path forward. A single code on wrapping paper or a gift tag can open a personalized digital message from the giver, uploaded just before handing over the gift. Brands can also encourage customers to personalize the experience by allowing them to record audio greetings, choose a festive background, or add their own holiday photos within the smart product page. This layer makes each gift feel unique even if the physical packaging is identical. For businesses shipping thousands of gifts, this solves the personalization problem elegantly. It also deepens the emotional value of the holiday gifting moment by blending digital intimacy with festive packaging designs.",[73,14339,14340],{},[76,14341,14342,14344],{},[79,14343],{},[82,14345],{"alt":14346,"height":2874,"src":14347,"width":2877},"Christmas-edition products arranged with QR-enabled labels for personalized digital experiences.","\u002Fimages\u002F2025\u002F12\u002FChristmas-edition-products-arranged-with-QR-enabled-labels-for-personalized-digital-experiences-1024x619.png",[89,14349,14351],{"id":14350},"how-does-digital-link-enable-better-holiday-logistics-and-support","How does Digital Link enable better holiday logistics and support?",[15,14353,14354,14355,14357],{},"Beyond aesthetics and storytelling, the holiday season brings logistical challenges. Fragile items need special handling. Customers want easy access to instructions. Retail staff must manage returns, questions, and standard gifts purchased in high volume. ",[50,14356,273],{"href":272}," improves this entire ecosystem. When customers scan the code on Christmas packaging, they can immediately access care instructions, warranty details, or troubleshooting steps. Clear instructions reduce pressure on customer support during the busiest time of the year. For in store sales, smart product pages allow retailers to answer questions without long queues. For e-commerce, the QR can be used to route customers to shipping updates or post purchase support. The connected packaging also helps brands collect insights about customer interactions. Without asking for personal data, they can understand what information customers seek most and which packaging ideas generate the strongest engagement. This intelligence becomes invaluable for planning next year’s holiday packaging designs.",[89,14359,14361],{"id":14360},"what-role-will-ai-assistants-play-in-next-generation-holiday-packaging","What role will AI assistants play in next generation holiday packaging?",[15,14363,14364],{},"As the world moves toward more interactive packaging, AI will eventually become part of smart Christmas packaging experiences. The holiday season is full of little decisions: how to assemble a toy, which accessories match a gift, how to recycle packaging responsibly, or where to redeem seasonal offers. An AI assistant embedded into a smart page can guide users through these moments instantly. Digital Link has already introduced Cleo, an AI product assistant built for smart packaging and real time product interaction. While the main purpose of Cleo extends beyond Christmas packaging, the same idea applies during the holiday season. A code on festive packaging could unlock an AI guided experience that helps users understand the product, explore variations, or discover related items. This makes holiday gifting feel supported, interactive, and more intuitive. As AI becomes more mainstream, customers will expect these real time answers even during seasonal experiences.",[89,14366,14368],{"id":14367},"how-can-smart-packaging-help-small-businesses-stand-out-during-the-holidays","How can smart packaging help small businesses stand out during the holidays?",[15,14370,14371],{},"Small business owners often rely on creativity and warmth to compete with larger brands during the holiday season. They use kraft paper, cinnamon sticks, twine, handwritten notes, or small festive stickers to add a personal touch. With smart Christmas packaging experiences, they can elevate these thoughtful details into meaningful interactions. A simple QR can tell the story of the maker. It can explain how each candle was poured, how each chocolate bar was crafted, or how each gift box supports local artisans. This combination of handmade charm and digital depth helps small businesses attract new customers and build loyalty effortlessly. It also encourages customers to share the experience on social media, which amplifies reach without additional advertising costs. Smart packaging is therefore not just a design element but a business advantage.",[73,14373,14374],{},[76,14375,14376,14378],{},[79,14377],{},[82,14379],{"alt":14380,"height":2874,"src":14381,"width":2877},"Artisanal Christmas-edition products with QR-tagged labels for storytelling and transparency.","\u002Fimages\u002F2025\u002F12\u002FArtisanal-Christmas-edition-products-with-QR-tagged-labels-for-storytelling-and-transparency-1024x619.png",[89,14383,14385],{"id":14384},"how-do-smart-product-pages-enable-safer-and-clearer-christmas-gift-experiences","How do smart product pages enable safer and clearer Christmas gift experiences?",[15,14387,14388],{},"Many Christmas gifts include fragile items, electronics, toys, beauty products, or food items that require clear instructions. Packaging space is limited, especially on holiday-themed designs where most of the visual surface is reserved for festive prints and bright colors. A connected packaging experience removes this limitation. Instead of cluttering gift boxes or holiday bags with dense fine print, the QR simply links to essential product guidelines. Customers can quickly learn how to store items, how to assemble them, or how to avoid damaging delicate materials. Ensuring clarity is not only practical but also reinforces trust. Gifts received during the Christmas season often need to be used immediately. Quick access to information prevents frustration and improves the unboxing experience. This is especially valuable when the gift will be used by children or older adults who may need additional clarity but prefer not to navigate the packaging itself.",[89,14390,14392],{"id":14391},"how-do-connected-experiences-improve-post-holiday-brand-retention","How do connected experiences improve post holiday brand retention?",[15,14394,14395],{},"Most holiday packaging is discarded within minutes of opening, but smart Christmas packaging experiences extend the relationship beyond the first impression. When customers scan the code, they may subscribe to updates, register their product, download manuals, or explore related items. The packaging no longer disappears into the recycling bin. It becomes the gateway to an ongoing relationship. For brands that want to retain attention after the Christmas season, this is an exceptional opportunity. The digital link can evolve in January, shifting from holiday content to evergreen information. Customers who enjoyed the festive interaction remain connected to the brand long after the decorations are gone.",[89,14397,14399],{"id":14398},"what-does-the-future-of-smart-christmas-packaging-experiences-look-like","What does the future of smart Christmas packaging experiences look like?",[15,14401,14402],{},"Looking ahead, smart Christmas packaging experiences will become standard rather than exceptional. More brands will use eco friendly options like recycled kraft, soy-based inks, and fsc certified paper combined with digital content. More customers will expect personalized interactions, digital gift messages, and transparent sustainability information. More retailers will integrate smart product pages into their in store displays, creating stress free decision making for shoppers. And more manufacturers will rely on connected packaging to explain materials, improve safety guidance, and minimize waste. The Christmas season will continue to celebrate festive spirit and gift giving, but packaging will evolve into something closer to a digital gateway. The shift will not diminish traditional elements like gift wrap, festive stickers, or red and white stripes. Instead, it will enhance them by adding meaning, clarity, and emotional value. Brands that embrace this shift today will be remembered tomorrow.",[89,14404,14406],{"id":14405},"how-can-brands-get-started-with-smarter-holiday-packaging-right-now","How can brands get started with smarter holiday packaging right now?",[15,14408,14409,14410,14412],{},"The good news is that brands do not need to overhaul their packaging strategy to begin offering smart Christmas packaging experiences. Even simple packaging ideas gain value when paired with a connected layer. A small code hidden beside a metallic accent, a discreet placement inside a gift bag, or a festive QR on a seasonal sleeve can support rich digital content without altering the visual design. ",[50,14411,273],{"href":272}," makes it easy to create smart product pages, update content effortlessly, and manage multiple holiday packaging variations with minimal effort. Brands can test the concept on a single product line during the Christmas season and scale it across their full catalog the following year. The key is to start small, stay authentic to the brand’s personality, and let the digital layer carry the weight of complexity. This keeps packaging elegant, cost effective, and ready to surprise customers when they least expect it.",{"title":566,"searchDepth":567,"depth":567,"links":14414},[14415,14416,14417,14418,14419,14420,14421,14422,14423,14424,14425,14426,14427,14428],{"id":14275,"depth":570,"text":14276},{"id":14282,"depth":570,"text":14283},{"id":14292,"depth":570,"text":14293},{"id":14309,"depth":570,"text":14310},{"id":14319,"depth":570,"text":14320},{"id":14326,"depth":570,"text":14327},{"id":14333,"depth":570,"text":14334},{"id":14350,"depth":570,"text":14351},{"id":14360,"depth":570,"text":14361},{"id":14367,"depth":570,"text":14368},{"id":14384,"depth":570,"text":14385},{"id":14391,"depth":570,"text":14392},{"id":14398,"depth":570,"text":14399},{"id":14405,"depth":570,"text":14406},"Discover how smart Christmas packaging experiences blend festive design with digital content to elevate gifting and strengthen brand loyalty.","Smart Christmas packaging experiences: How brands can turn seasonal gifting into connected moments",{},"\u002Fimages\u002F2025\u002F12\u002FSmart-christmas-packaging-experiences.png","\u002Fnews\u002Fsmart-christmas-packaging-experiences","2025-12-10T18:44:49+01:00",{"title":14262,"description":14429},"\u002Fnews\u002Fsmart-christmas-packaging-experiences\u002F","news\u002Fsmart-christmas-packaging-experiences","2025-12-10T18:44:52+01:00","huAj3KnO5ZwQOf-hr99n1KI5cypvasgEfLZM932-mzg",{"id":14441,"title":14442,"author":7,"body":14443,"category":7,"description":14821,"extension":612,"heading":14822,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":14823,"navigation":614,"ogImage":14824,"path":14825,"publishedAt":14826,"sections":7,"seo":14827,"sourcePath":14828,"stem":14829,"updatedAt":14830,"videos":7,"__hash__":14831},"pages\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes.md","Smart packaging with next-generation QR codes",{"type":9,"value":14444,"toc":14803},[14445],[12,14446,14447,14450,14456,14462,14465,14469,14472,14475,14478,14483,14486,14496,14500,14503,14506,14509,14512,14516,14519,14522,14525,14528,14531,14535,14538,14541,14547,14550,14560,14564,14567,14570,14573,14576,14580,14583,14586,14589,14592,14595,14605,14609,14612,14615,14618,14621,14631,14635,14638,14641,14644,14647,14651,14654,14657,14660,14663,14667,14670,14673,14676,14686,14690,14693,14696,14699,14702,14706,14709,14712,14715,14719,14722,14725,14728,14732,14735,14738,14741,14746,14756,14760,14765,14768,14774,14778,14781,14784,14787,14793],{},[15,14448,14449],{},"You’ve seen QR codes on everything, from snack wrappers to shampoo bottles. But the technology and brands’ use of it have evolved.",[15,14451,14452,14453,14455],{},"Smart packaging with ",[50,14454,5226],{"href":3801}," is a gateway to personalized experiences, transparent supply chains, and smarter product interactions, fostering consumer trust .",[15,14457,14458,14459,14461],{},"With GS1-compliant QR codes powered by ",[50,14460,273],{"href":272},", your product packaging becomes connected, dynamic, and intelligent.",[15,14463,14464],{},"Whether a consumer scans for product details or a retailer verifies authenticity, these QR codes transform how brands communicate and build trust.",[89,14466,14468],{"id":14467},"how-is-smart-packaging-technology-changing-the-packaging-industry","How is smart packaging technology changing the packaging industry?",[15,14470,14471],{},"Smart packaging technology is setting a new standard for the packaging industry. Traditional packaging told consumers what was inside. Smart packaging shows them.",[15,14473,14474],{},"From NFC and augmented reality to scannable 2D barcodes, brands are leveraging technologies that make packaging interactive.",[15,14476,14477],{},"This shift is being driven by a need for transparency, customer engagement, and supply chain visibility, especially in industries like cosmetics, food, and electronics.",[15,14479,5820,14480,14482],{},[50,14481,273],{"href":272},", packaging isn’t locked in time. It evolves. With a single printed code, you can update promotions, localize content, and provide real-time tracking.",[15,14484,14485],{},"It’s a new era for packaging: flexible, informative, and consumer-first.",[73,14487,14488],{},[76,14489,14490,14492],{},[79,14491],{},[82,14493],{"alt":14494,"height":85,"src":14495,"width":87},"A person scans a QR code on a paper pasta bag in a grocery store, using a smartphone to access smart packaging content.","\u002Fimages\u002F2025\u002F06\u002FA-person-scans-a-QR-code-on-a-paper-pasta-bag-in-a-grocery-store-using-a-smartphone-to-access-smart-packaging-content.png",[89,14497,14499],{"id":14498},"how-are-emerging-technologies-shaping-smart-packaging","How are emerging technologies shaping smart packaging?",[15,14501,14502],{},"Smart packaging is evolving fast, thanks to a wave of emerging technologies that go beyond QR codes. Augmented reality (AR), NFC tags, digital watermarks, and IoT sensors are all pushing the boundaries of what packaging can do.",[15,14504,14505],{},"Brands are beginning to experiment with layered experiences, like combining QR codes with AR to offer virtual try-ons or product demos. Others use temperature-sensitive inks or sensor-triggered messaging to respond to environmental conditions.",[15,14507,14508],{},"The key is that next-generation QR codes can act as the unifying access point for these innovations.",[15,14510,14511],{},"A single QR code gives access to future technologies, allowing brands to stay current without changing the code itself.",[89,14513,14515],{"id":14514},"what-makes-qr-codes-a-core-part-of-smart-packaging","What makes QR codes a core part of smart packaging?",[15,14517,14518],{},"QR codes have become the backbone of smart packaging because they’re familiar, scannable on any device, and easily updated when dynamic.",[15,14520,14521],{},"Unlike static codes, dynamic QR codes give brands full control over what consumers see without changing the packaging.",[15,14523,14524],{},"You can use QR codes to unlock immersive experiences, share recycling instructions, or activate loyalty experiences.",[15,14526,14527],{},"The best part? The experience adapts to the user. A customer in Berlin may see different content than one in São Paulo, all from the same physical product.",[15,14529,14530],{},"At scale, this makes QR codes not just useful, but strategic. They bridge the gap between the physical and digital worlds in a way no other label element can.",[89,14532,14534],{"id":14533},"how-does-smart-packaging-enhance-consumer-engagement","How does smart packaging enhance consumer engagement?",[15,14536,14537],{},"Modern consumers want more than just a transaction. They want information, relevance, and connection. Smart packaging delivers all three, right when and where it matters.",[15,14539,14540],{},"A QR code on packaging can trigger a product how-to, link to a community, or deliver an exclusive discount.",[15,14542,14543,14544,14546],{},"When powered by ",[50,14545,273],{"href":272},", these experiences can be localized, personalized, and tracked. That means every scan is an opportunity to enhance consumer engagement and gather valuable first-party data.",[15,14548,14549],{},"Brands are building relationships, and smart packaging makes those relationships easier to start and scale.",[73,14551,14552],{},[76,14553,14554,14556],{},[79,14555],{},[82,14557],{"alt":14558,"height":85,"src":14559,"width":87},"A smiling man interacts with a cardboard box featuring a QR code while using his smartphone and laptop in a home office.","\u002Fimages\u002F2025\u002F06\u002FA-smiling-man-interacts-with-a-cardboard-box-featuring-a-QR-code-while-using-his-smartphone-and-laptop-in-a-home-office.png",[89,14561,14563],{"id":14562},"how-does-smart-packaging-impact-brand-image","How does smart packaging impact brand image?",[15,14565,14566],{},"Packaging is often the first physical touchpoint a customer has with a brand. When that packaging is interactive, up-to-date, and aligned with digital trends, it signals innovation, transparency, and care.",[15,14568,14569],{},"Next-generation QR codes help elevate your brand image by offering more than just functionality: they convey responsiveness and attention to the user experience.",[15,14571,14572],{},"Whether it’s instant access to product origin stories, safety certifications, or dynamic offers, customers see a brand that wants to communicate, not just sell.",[15,14574,14575],{},"Smart packaging becomes part of your branding toolkit. And because the experience continues after the scan, it reinforces the impression that your brand values clarity, relevance, and connection.",[89,14577,14579],{"id":14578},"why-is-connected-packaging-essential-for-todays-brands","Why is connected packaging essential for today’s brands?",[15,14581,14582],{},"Connected packaging links the physical product to live, digital content.",[15,14584,14585],{},"It’s what allows a shampoo bottle to explain its ingredients, a soda can to show promotions, or a cosmetics brand to display its environmental impact and certifications.",[15,14587,14588],{},"This approach is essential in a world where consumers expect access to detailed information, want proof of authenticity, and care about brand values.",[15,14590,14591],{},"It drives supply chain transparency, and connected packaging is how brands stay relevant, informative, and trusted.",[15,14593,14594],{},"Connected packaging is a direct, powerful tool for companies looking to refine marketing strategies, understand consumer behavior, or launch personalised experiences, providing a competitive edge.",[73,14596,14597],{},[76,14598,14599,14601],{},[79,14600],{},[82,14602],{"alt":14603,"height":85,"src":14604,"width":87},"A man closely examines a wine bottle with a QR code label in a store aisle filled with wines.","\u002Fimages\u002F2025\u002F06\u002FA-man-closely-examines-a-wine-bottle-with-a-QR-code-label-in-a-store-aisle-filled-with-wines.png",[89,14606,14608],{"id":14607},"whats-the-role-of-intelligent-packaging-in-the-supply-chain","What’s the role of intelligent packaging in the supply chain?",[15,14610,14611],{},"Intelligent packaging improves customer experience and transforms logistics. With the right data, brands can better manage inventory, reduce waste, and trace products across the supply chain.",[15,14613,14614],{},"For example, a QR code can confirm whether a product has reached the store shelf or if it’s been tampered with.",[15,14616,14617],{},"It can provide insights into scan frequency by region or product line, helping brands align production with demand.",[15,14619,14620],{},"By combining real-time tracking and digital updates, smart packaging becomes a tool for marketing and operations, creating transparency from manufacturer to end user.",[73,14622,14623],{},[76,14624,14625,14627],{},[79,14626],{},[82,14628],{"alt":14629,"height":85,"src":14630,"width":87},"A logistics worker uses a scanner and laptop to manage QR-coded boxes in a warehouse with visible inventory data.","\u002Fimages\u002F2025\u002F06\u002FA-logistics-worker-uses-a-scanner-and-laptop-to-manage-QR-coded-boxes-in-a-warehouse-with-visible-inventory-data.png",[89,14632,14634],{"id":14633},"how-do-brands-use-smart-packaging-to-promote-loyalty-programs","How do brands use smart packaging to promote loyalty programs?",[15,14636,14637],{},"Loyalty programs are most effective when they’re easy to join and engaging to use. Smart packaging achieves both.",[15,14639,14640],{},"A QR code printed on the product lets customers enroll instantly, track rewards, and access exclusive discounts without visiting a website or downloading an app. It provides real-time updates and creates a frictionless path from purchase to participation.",[15,14642,14643],{},"The result? Higher program engagement and stronger brand loyalty.",[15,14645,14646],{},"And with Digital Link’s analytics, brands can monitor performance in real time and refine offers based on actual scan behavior.",[89,14648,14650],{"id":14649},"what-does-smart-packaging-reveal-about-consumer-behavior","What does smart packaging reveal about consumer behavior?",[15,14652,14653],{},"Every scan tells a story. Smart packaging provides data that helps brands understand what consumers care about, when they engage, and how frequently they interact.",[15,14655,14656],{},"Are users scanning before buying or after opening the product? Are they looking for tutorials, certifications, or discounts?",[15,14658,14659],{},"These behavioral patterns help brands refine messaging, improve experiences, and even inform product development.",[15,14661,14662],{},"With smart packaging, you’re not guessing, you’re learning directly from your customers in real time.",[89,14664,14666],{"id":14665},"how-does-smart-packaging-influence-purchase-decisions","How does smart packaging influence purchase decisions?",[15,14668,14669],{},"Smart packaging plays a critical role in the decision to buy. When customers can instantly access usage tips, customer reviews, or ethical sourcing info at the point of consideration, they’re more likely to convert.",[15,14671,14672],{},"QR codes lower the barrier to trust. They answer customers’ silent questions: Is this brand legit? Is this product right for me? Am I making a responsible choice?",[15,14674,14675],{},"This transparency can be the tipping point for high-involvement categories like skincare, supplements, or specialty foods.",[73,14677,14678],{},[76,14679,14680,14682],{},[79,14681],{},[82,14683],{"alt":14684,"height":85,"src":14685,"width":87},"A woman smiles while evaluating a shampoo bottle with a QR code in a retail aisle full of personal care products.","\u002Fimages\u002F2025\u002F06\u002FA-woman-smiles-while-evaluating-a-shampoo-bottle-with-a-QR-code-in-a-retail-aisle-full-of-personal-care-products.png",[89,14687,14689],{"id":14688},"how-does-smart-packaging-support-sustainability-and-brand-values","How does smart packaging support sustainability and brand values?",[15,14691,14692],{},"More than ever, consumers expect brands to walk the talk. Smart packaging helps prove it.",[15,14694,14695],{},"QR codes can link to recycling instructions, explain the manufacturing process, or highlight the use of eco-friendly materials.",[15,14697,14698],{},"This gives consumers confidence that the brand aligns with their values.",[15,14700,14701],{},"It also allows companies to evolve their messaging without changing the physical packaging, which is essential for keeping up with sustainability certifications or shifting regulations.",[89,14703,14705],{"id":14704},"what-are-the-benefits-of-collecting-first-party-customer-data-through-packaging","What are the benefits of collecting first-party customer data through packaging?",[15,14707,14708],{},"First-party customer data is becoming essential for businesses as third-party cookies fade out. Smart packaging is a direct and privacy-respecting way to collect it.",[15,14710,14711],{},"Each time a consumer scans a code to access content, opt into a newsletter, or join a loyalty program, they’re giving you a real, consensual data point. And because it happens post-purchase, it reflects genuine interest, not just click curiosity.",[15,14713,14714],{},"This data can inform your marketing strategies, support personalization, and improve the overall customer experience. And unlike other data sources, it starts with real product interaction.",[89,14716,14718],{"id":14717},"what-industries-are-leading-the-shift-to-smart-packaging","What industries are leading the shift to smart packaging?",[15,14720,14721],{},"Industries like food and beverage, cosmetics, pharmaceuticals, and electronics are early adopters of smart packaging.",[15,14723,14724],{},"They face high regulatory pressure, rapid innovation cycles, and consumer demand for transparency, all of which smart packaging helps solve.",[15,14726,14727],{},"Even traditional sectors like apparel and household goods are catching up, especially as connected packaging becomes more affordable and expected by customers.",[89,14729,14731],{"id":14730},"how-does-smart-packaging-enhance-physical-retail-environments","How does smart packaging enhance physical retail environments?",[15,14733,14734],{},"Smart packaging doesn’t just live on the shelf; it transforms it. In physical retail environments, QR-enabled packaging gives shoppers access to information that may not fit on the label, right when they need it.",[15,14736,14737],{},"Imagine a customer browsing skincare. They scan a product to compare ingredients, watch a short how-to video, or check availability at another store. The result is a better-informed purchase and a richer customer journey without needing staff intervention.",[15,14739,14740],{},"For retailers, this also means fewer printed materials, easier promotion updates, and a richer in-store experience.",[15,14742,5820,14743,14745],{},[50,14744,273],{"href":272},", brands and retailers can work together to make the physical shopping journey more dynamic, without adding clutter or friction.",[73,14747,14748],{},[76,14749,14750,14752],{},[79,14751],{},[82,14753],{"alt":14754,"height":85,"src":14755,"width":87},"A woman in a store scans a skincare product with a QR code while browsing a shelf filled with beauty items.","\u002Fimages\u002F2025\u002F06\u002FA-woman-in-a-store-scans-a-skincare-product-with-a-QR-code-while-browsing-a-shelf-filled-with-beauty-items.png",[89,14757,14759],{"id":14758},"how-is-digital-link-empowering-brands-to-lead-this-transformation","How is Digital Link empowering brands to lead this transformation?",[15,14761,14762,14764],{},[50,14763,273],{"href":272}," helps businesses move beyond static labels, embracing smart packaging technology. With our next-generation QR code platform, companies can create intelligent, connected, and dynamic packaging in just a few clicks.",[15,14766,14767],{},"We offer tools for creating GS1-compliant QR codes, designing branded landing pages, localizing content automatically, and analyzing consumer interactions across the supply chain.",[15,14769,14770,14771,14773],{},"Whether you want to enhance consumer engagement, improve inventory management, or build brand trust, ",[50,14772,273],{"href":272}," provides the infrastructure to make your packaging smarter.",[89,14775,14777],{"id":14776},"whats-next-for-the-future-of-smart-packaging","What’s next for the future of smart packaging?",[15,14779,14780],{},"The future of packaging is real-time, responsive, and relational.",[15,14782,14783],{},"As consumers demand more transparency and personalization, and as regulations evolve, smart packaging will become the norm, not the novelty.",[15,14785,14786],{},"Technologies like augmented reality, near field communication, and intelligent labeling will merge with QR platforms to create fully immersive experiences. The packaging won’t just inform, it will interact.",[15,14788,14789,14790,14792],{},"For brands, this is a chance to lead with transparency, build deeper connections, and turn packaging into a long-term engagement tool. With ",[50,14791,273],{"href":272},", that future starts now.",[73,14794,14795],{},[76,14796,14797,14799],{},[79,14798],{},[82,14800],{"alt":14801,"height":85,"src":14802,"width":87},"A person displays a QR code on a white bottle and shows the matching code with the Digital Link Connexum logo on their smartphone screen.","\u002Fimages\u002F2025\u002F06\u002FA-person-displays-a-QR-code-on-a-white-bottle-and-shows-the-matching-code-with-the-Digital-Link-Connexum-logo-on-their-smartphone-screen.png",{"title":566,"searchDepth":567,"depth":567,"links":14804},[14805,14806,14807,14808,14809,14810,14811,14812,14813,14814,14815,14816,14817,14818,14819,14820],{"id":14467,"depth":570,"text":14468},{"id":14498,"depth":570,"text":14499},{"id":14514,"depth":570,"text":14515},{"id":14533,"depth":570,"text":14534},{"id":14562,"depth":570,"text":14563},{"id":14578,"depth":570,"text":14579},{"id":14607,"depth":570,"text":14608},{"id":14633,"depth":570,"text":14634},{"id":14649,"depth":570,"text":14650},{"id":14665,"depth":570,"text":14666},{"id":14688,"depth":570,"text":14689},{"id":14704,"depth":570,"text":14705},{"id":14717,"depth":570,"text":14718},{"id":14730,"depth":570,"text":14731},{"id":14758,"depth":570,"text":14759},{"id":14776,"depth":570,"text":14777},"Boost engagement and transparency with smart packaging with next-generation QR codes. Discover how Digital Link makes it easy.","What is smart packaging with next-generation QR codes?",{},"\u002Fimages\u002F2025\u002F06\u002FSmart-packaging-with-next-generation-QR-codes.png","\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes","2025-06-04T11:27:29+02:00",{"title":14442,"description":14821},"\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes\u002F","news\u002Fsmart-packaging-with-next-generation-qr-codes","2025-06-20T15:57:19+02:00","J_RtjWZJI8r-oaIOXDOtCZadWvQj09-E6wGTfDHQZXM",{"id":14833,"title":14834,"author":7,"body":14835,"category":7,"description":15395,"extension":612,"heading":15353,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":15396,"navigation":614,"ogImage":15397,"path":15398,"publishedAt":15399,"sections":7,"seo":15400,"sourcePath":15401,"stem":15402,"updatedAt":15403,"videos":7,"__hash__":15404},"pages\u002Fnews\u002Fstructured-data-and-the-silent-revolution-behind-ai-packaging.md","Structured data and the rise of AI packaging",{"type":9,"value":14836,"toc":15358},[14837],[12,14838,14839,14843,14855,14859,14868,14878,14882,14891,14895,14907,14911,14921,14925,14931,14935,14945,14949,14959,14969,14973,14979,14983,14997,15007,15011,15021,15025,15034,15038,15050,15054,15060,15064,15074,15078,15088,15098,15102,15113,15117,15126,15130,15142,15146,15152,15156,15168,15172,15178,15182,15192,15196,15205,15209,15217,15221,15231,15235,15245,15255,15259,15265,15269,15275,15279,15289,15293,15302,15306,15314,15318,15328,15332,15342,15346],{},[89,14840,14842],{"id":14841},"the-invisible-force-driving-the-future-of-packaging","The invisible force driving the future of packaging",[15,14844,14845,14846,386,14848,14850,14851,14854],{},"The packaging industry is experiencing a quiet transformation. Beneath the surface of visible innovation (AI design tools, digital twins, or interactive labels) lies something far more fundamental: ",[22,14847,9912],{},[399,14849],{},"Understanding the relationship between ",[22,14852,14853],{},"structured data and the silent revolution behind AI packaging"," is essential for any company seeking to thrive in a data-driven world. This article explores how structured information, machine learning, and artificial intelligence (AI) are reshaping packaging systems, unlocking efficiency, sustainability, and intelligence at every step of the value chain.",[89,14856,14858],{"id":14857},"what-is-structured-data-and-why-does-it-matter-in-ai-packaging","What is structured data and why does it matter in AI packaging?",[15,14860,14861,14862,14864,14865,14867],{},"Structured data refers to information that follows a precise, organized format, often stored in tables or databases.",[399,14863],{},"In packaging, structured data may include material properties, product identifiers, recycling instructions, or supply chain events. This information enables ",[22,14866,1992],{}," to understand, compare, and make predictions with remarkable accuracy.",[73,14869,14870],{},[76,14871,14872,14874],{},[79,14873],{},[82,14875],{"alt":14876,"height":85,"src":14877,"width":87},"Professional analyzing organized packaging data on a laptop screen.","\u002Fimages\u002F2025\u002F10\u002FProfessional-analyzing-organized-packaging-data-on-a-laptop-screen.png",[89,14879,14881],{"id":14880},"how-does-structured-data-enable-ai-tools-to-work-effectively","How does structured data enable AI tools to work effectively?",[15,14883,14884,14885,1199,14887,14890],{},"AI tools rely on data that is consistent, complete, and categorized.",[399,14886],{},[22,14888,14889],{},"unstructured data"," like emails, images, or voice notes require interpretation, structured data gives AI a clear foundation for analysis. When packaging lines are digitally connected, AI models can detect inefficiencies, anticipate issues, and generate design recommendations in real time.",[89,14892,14894],{"id":14893},"from-static-to-dynamic-the-shift-in-packaging-intelligence","From static to dynamic: The shift in packaging intelligence",[15,14896,14897,14898,14900,14903,14904,14906],{},"Traditional packaging is static. It communicates one message to everyone.",[399,14899],{},[50,14901,14902],{"href":52},"AI packaging",", powered by structured data, makes packaging dynamic, personalized, and responsive. When connected to systems like ",[22,14905,5576],{},", a product’s packaging becomes a live data interface that evolves as new information becomes available.",[89,14908,14910],{"id":14909},"the-silent-revolution-how-structured-data-redefines-packaging-systems","The silent revolution: How structured data redefines packaging systems",[15,14912,14913,14914,14916,14917,14920],{},"The term “silent revolution” captures what’s happening across the industry.",[399,14915],{},"While flashy AI tools attract attention, the real revolution occurs in the invisible layers of ",[22,14918,14919],{},"data infrastructure",", the systems that make intelligence possible. Structured data quietly enables predictive models, cost savings, and material optimization.",[89,14922,14924],{"id":14923},"how-structured-data-transforms-the-supply-chain","How structured data transforms the supply chain",[15,14926,14927,14928,14930],{},"AI packaging depends on supply chain data that is accurate and up to date.",[399,14929],{},"From manufacturing to distribution, structured data allows companies to trace materials, track greenhouse gas emissions, and manage logistics more efficiently. This level of visibility enhances sustainability and reduces waste.",[89,14932,14934],{"id":14933},"why-are-ai-models-only-as-good-as-the-data-behind-them","Why are AI models only as good as the data behind them?",[15,14936,14937,14938,14940,14941,14944],{},"AI models learn from patterns in data.",[399,14939],{},"When the underlying dataset is clean and well-organized, model capabilities improve dramatically. Poor data, by contrast, leads to errors and misinterpretations. That’s why a ",[22,14942,14943],{},"strong data foundation"," is the first step in successful AI packaging deployment.",[89,14946,14948],{"id":14947},"what-role-does-generative-ai-play-in-packaging-innovation","What role does generative AI play in packaging innovation?",[15,14950,14951,14952,14954,14955,14958],{},"Generative AI can create new packaging ideas by learning from thousands of examples.",[399,14953],{},"It uses structured datasets (material characteristics, compliance rules, customer preferences) to propose creative yet feasible designs. These systems accelerate ",[22,14956,14957],{},"idea generation"," while ensuring regulatory and sustainability standards are respected.",[73,14960,14961],{},[76,14962,14963,14965],{},[79,14964],{},[82,14966],{"alt":14967,"height":85,"src":14968,"width":87},"Shopper scanning a QR code on a product package inside a supermarket.","\u002Fimages\u002F2025\u002F10\u002FShopper-scanning-a-QR-code-on-a-product-package-inside-a-supermarket.png",[89,14970,14972],{"id":14971},"ai-driven-insights-from-design-to-decision-making","AI-driven insights: from design to decision-making",[15,14974,14975,14976,14978],{},"When companies analyze large volumes of structured packaging data, they uncover actionable insights.",[399,14977],{},"AI-driven insights reveal cost inefficiencies, predict market trends, and identify materials that balance performance with environmental responsibility. In this way, data becomes not just informational, but transformational.",[89,14980,14982],{"id":14981},"how-can-ai-systems-help-reduce-waste-in-packaging","How can AI systems help reduce waste in packaging?",[15,14984,14985,14986,14988,14989,14992,14993,14996],{},"By analyzing data from production and logistics, AI identifies where waste occurs, whether in material cutting, ink usage, or distribution.",[399,14987],{},"With structured data, algorithms can recommend ",[22,14990,14991],{},"small adjustments"," that lead to ",[22,14994,14995],{},"significant reductions"," in energy consumption and resource waste, supporting sustainability goals.",[73,14998,14999],{},[76,15000,15001,15003],{},[79,15002],{},[82,15004],{"alt":15005,"height":85,"src":15006,"width":87},"Designers reviewing packaging prototypes and materials in a creative workspace.","\u002Fimages\u002F2025\u002F10\u002FDesigners-reviewing-packaging-prototypes-and-materials-in-a-creative-workspace.png",[89,15008,15010],{"id":15009},"the-link-between-structured-data-and-predictive-maintenance","The link between structured data and predictive maintenance",[15,15012,15013,15014,15016,15017,15020],{},"In packaging plants, AI systems can monitor sensors and production lines using structured machine data.",[399,15015],{},"This enables ",[22,15018,15019],{},"predictive maintenance",", the ability to foresee when equipment will fail before it happens. The result is lower downtime, fewer costly repairs, and more consistent output quality.",[89,15022,15024],{"id":15023},"how-ai-improves-quality-control-through-data-patterns","How AI improves quality control through data patterns",[15,15026,15027,15028,15030,15031,15033],{},"Quality control has always relied on inspection.",[399,15029],{},"Now, AI models trained on structured production data can identify deviations that human eyes might miss.",[399,15032],{},"Machine learning algorithms compare current production data with historical records, ensuring every box, label, and container meets required standards.",[89,15035,15037],{"id":15036},"building-a-data-infrastructure-for-long-term-success","Building a data infrastructure for long-term success",[15,15039,15040,15041,15043,15044,15046,15047,15049],{},"Structured data doesn’t appear by chance.",[399,15042],{},"Companies need to build a ",[22,15045,14919],{}," that supports AI development: standardized formats, centralized databases, and interoperable systems. A robust infrastructure ensures that ",[22,15048,871],{}," remain scalable and reliable across global operations.",[89,15051,15053],{"id":15052},"the-cost-of-poor-data-learning-from-real-world-examples","The cost of poor data: Learning from real-world examples",[15,15055,15056,15057,15059],{},"Businesses often underestimate the cost of disorganized data.",[399,15058],{},"Inconsistent naming conventions or missing product attributes can cascade into supply chain errors and compliance issues. Structured data eliminates such risks, leading to cost savings and better decision-making.",[89,15061,15063],{"id":15062},"how-structured-data-enhances-collaboration-between-humans-and-ai","How structured data enhances collaboration between humans and AI",[15,15065,15066,15067,15069,15070,15073],{},"AI cannot replace human intuition, but it can amplify it.",[399,15068],{},"When structured data informs AI models, ",[22,15071,15072],{},"business leaders"," can focus on strategic thinking while algorithms handle repetitive analysis. This collaboration between humans and machines accelerates innovation.",[89,15075,15077],{"id":15076},"how-does-structured-data-improve-communication-along-the-value-chain","How does structured data improve communication along the value chain?",[15,15079,15080,15081,15083,15084,15087],{},"Structured data ensures everyone (manufacturers, designers, retailers, and recyclers) works from the same accurate information.",[399,15082],{},"It enables seamless communication across the ",[22,15085,15086],{},"value chain",", helping companies react faster to regulatory changes, supply disruptions, or customer feedback.",[73,15089,15090],{},[76,15091,15092,15094],{},[79,15093],{},[82,15095],{"alt":15096,"height":85,"src":15097,"width":87},"Person scanning a product package with a smartphone at home to access product information.","\u002Fimages\u002F2025\u002F10\u002FPerson-scanning-a-product-package-with-a-smartphone-at-home-to-access-product-information.png",[89,15099,15101],{"id":15100},"what-are-the-competitive-advantages-of-adopting-ai-packaging-systems","What are the competitive advantages of adopting AI packaging systems?",[15,15103,15104,15105,386,15107,15109,15110,386],{},"Companies that integrate AI packaging early enjoy a strong ",[22,15106,1996],{},[399,15108],{},"They are better positioned to optimize processes, cut costs, and introduce innovations faster than competitors. Structured data turns everyday packaging operations into a source of ",[22,15111,15112],{},"competitive edge",[89,15114,15116],{"id":15115},"how-ai-tools-reshape-material-innovation","How AI tools reshape material innovation",[15,15118,15119,15120,386,15123,15125],{},"By analyzing performance data from thousands of packaging materials, AI can identify opportunities for ",[22,15121,15122],{},"material innovation",[399,15124],{},"Structured data allows these models to predict how new materials will behave under various conditions, leading to packaging that is lighter, stronger, and more sustainable.",[89,15127,15129],{"id":15128},"can-structured-data-help-reduce-greenhouse-gas-emissions","Can structured data help reduce greenhouse gas emissions?",[15,15131,15132,15133,15135,15136,386,15139,15141],{},"Yes.",[399,15134],{},"AI systems that process structured environmental data can recommend design changes that lower ",[22,15137,15138],{},"greenhouse gas emissions",[399,15140],{},"For instance, algorithms might suggest packaging formats that improve shipping density, thus reducing transportation emissions.",[89,15143,15145],{"id":15144},"ai-adoption-from-experimentation-to-integration","AI adoption: From experimentation to integration",[15,15147,15148,15149,15151],{},"Early adopters of AI packaging often begin with pilot projects.",[399,15150],{},"As success becomes measurable (through cost savings, reduced waste, or improved customer satisfaction), companies expand their AI adoption. Structured data is the bridge from isolated experiments to organization-wide integration.",[89,15153,15155],{"id":15154},"why-is-data-driven-decision-making-essential-for-the-next-decade","Why is data-driven decision-making essential for the next decade?",[15,15157,1260,15158,15161,15162,15164,15165,15167],{},[22,15159,15160],{},"next decade"," will belong to data-driven companies.",[399,15163],{},"As AI investments grow, organizations that manage structured data effectively will unlock new possibilities.",[399,15166],{},"Those that neglect data governance risk being left behind in the AI revolution.",[89,15169,15171],{"id":15170},"what-are-the-fundamental-problems-ai-solves-in-packaging","What are the fundamental problems AI solves in packaging?",[15,15173,15174,15175,15177],{},"AI addresses fundamental problems: inefficiency, waste, and unpredictability.",[399,15176],{},"With structured data, these challenges become measurable and therefore solvable. AI systems translate raw information into actionable insights for better resource allocation and smarter packaging development.",[89,15179,15181],{"id":15180},"the-rise-of-agentic-ai-in-packaging-operations","The rise of agentic AI in packaging operations",[15,15183,15184,15185,15188,15189,15191],{},"A new frontier of ",[22,15186,15187],{},"agentic AI"," (autonomous AI agents) is emerging in manufacturing and packaging.",[399,15190],{},"These systems use structured data to take independent actions, adjusting machinery, monitoring supply levels, or optimizing output without direct human input.",[89,15193,15195],{"id":15194},"how-can-companies-ensure-data-quality-and-compatibility","How can companies ensure data quality and compatibility?",[15,15197,15198,15199,15201,15202,15204],{},"Companies must implement strict data governance practices.",[399,15200],{},"This includes defining data standards, auditing information sources, and ensuring compatibility across platforms.",[399,15203],{},"Structured data works best when consistency is maintained from design through delivery.",[89,15206,15208],{"id":15207},"how-ai-tools-improve-idea-generation-in-packaging-design","How AI tools improve idea generation in packaging design",[15,15210,15211,15212,2201,15214,15216],{},"AI models trained on historical design data can suggest thousands of variations based on size, material, and cost constraints.",[399,15213],{},[22,15215,14957],{}," process saves designers hours while providing inspiration grounded in data, not guesswork.",[89,15218,15220],{"id":15219},"the-economic-impact-of-ai-packaging-solutions","The economic impact of AI packaging solutions",[15,15222,15223,15224,15226,15227,15230],{},"AI-driven packaging creates value beyond efficiency.",[399,15225],{},"It attracts environmentally conscious customers, opens new revenue streams, and increases brand reputation. The ",[22,15228,15229],{},"potential value"," of structured data extends across the entire packaging ecosystem.",[89,15232,15234],{"id":15233},"what-is-the-relationship-between-structured-data-and-cost-savings","What is the relationship between structured data and cost savings?",[15,15236,15237,15238,15240,15241,15244],{},"Structured data allows precise cost analysis by correlating materials, production time, and logistics.",[399,15239],{},"AI systems then use these insights to automate purchasing decisions or adjust schedules, leading to significant ",[22,15242,15243],{},"cost savings"," across departments.",[73,15246,15247],{},[76,15248,15249,15251],{},[79,15250],{},[82,15252],{"alt":15253,"height":85,"src":15254,"width":87},"Professionals reviewing packaging performance data with product samples on a desk.","\u002Fimages\u002F2025\u002F10\u002FProfessionals-reviewing-packaging-performance-data-with-product-samples-on-a-desk.png",[89,15256,15258],{"id":15257},"how-do-ai-applications-influence-packaging-scale-and-development","How do AI applications influence packaging scale and development?",[15,15260,15261,15262,15264],{},"AI applications enable packaging operations to scale efficiently.",[399,15263],{},"They support rapid prototyping, global standardization, and automated compliance checks. With structured data, packaging development can evolve continuously instead of relying on static cycles.",[89,15266,15268],{"id":15267},"can-structured-data-improve-packaging-sustainability","Can structured data improve packaging sustainability?",[15,15270,15271,15272,15274],{},"Absolutely.",[399,15273],{},"AI packaging relies on structured environmental data to evaluate every stage of the product lifecycle. From sourcing to disposal, this insight helps companies design packaging that meets both regulatory and consumer expectations for sustainability.",[89,15276,15278],{"id":15277},"how-ai-connects-technology-and-mechanical-engineering-in-packaging","How AI connects technology and mechanical engineering in packaging",[15,15280,15281,15282,15285,15286,15288],{},"AI bridges the gap between ",[22,15283,15284],{},"mechanical engineering"," and data science.",[399,15287],{},"In packaging machinery, AI algorithms use structured operational data to control tension, temperature, or cutting precision, ensuring mechanical systems work in harmony with digital intelligence.",[89,15290,15292],{"id":15291},"how-to-overcome-barriers-to-ai-development-in-packaging","How to overcome barriers to AI development in packaging",[15,15294,15295,15296,15298,15299,386],{},"The main barriers include data fragmentation, lack of training, and outdated systems.",[399,15297],{},"To overcome them, companies should invest in modern data infrastructure, workforce education, and cross-departmental alignment. These efforts turn AI from a project into a permanent ",[22,15300,15301],{},"business solution",[89,15303,15305],{"id":15304},"why-structured-data-supports-both-innovation-and-compliance","Why structured data supports both innovation and compliance",[15,15307,15308,15309,15311,15312,2559],{},"AI packaging must comply with safety and labeling regulations.",[399,15310],{},"Structured data ensures every element (from ingredients to recycling symbols) is accurate and accessible. This dual role of data supports both ",[22,15313,11095],{},[89,15315,15317],{"id":15316},"how-do-business-leaders-view-ai-investments-in-packaging","How do business leaders view AI investments in packaging?",[15,15319,15320,15321,15324,15325,15327],{},"Business leaders increasingly recognize that ",[22,15322,15323],{},"AI investments"," are not optional but essential.",[399,15326],{},"By prioritizing structured data, they ensure that every AI deployment is measurable, reliable, and aligned with long-term corporate goals.",[89,15329,15331],{"id":15330},"what-does-the-future-of-structured-data-and-ai-packaging-look-like","What does the future of structured data and AI packaging look like?",[15,15333,15334,15335,15337,15338,15341],{},"The future lies in smarter ecosystems where AI, structured data, and human expertise converge.",[399,15336],{},"Packaging will become more transparent, traceable, and adaptive, responding in real time to the world around it. Companies that invest in data and AI today will shape the ",[22,15339,15340],{},"technology industry"," of tomorrow.",[89,15343,15345],{"id":15344},"conclusion-structured-data-as-the-quiet-architect-of-progress","Conclusion: Structured data as the quiet architect of progress",[15,15347,15348,15349,15351,15354,15355,15357],{},"The true revolution in AI packaging is not loud. It’s silent, systematic, and data-driven.",[399,15350],{},[22,15352,15353],{},"Structured data and the silent revolution behind AI packaging"," represent the foundation of a smarter, more sustainable, and more competitive industry.",[399,15356],{},"In a world where AI tools evolve daily, it’s structured data that ensures progress remains coherent, measurable, and meaningful.",{"title":566,"searchDepth":567,"depth":567,"links":15359},[15360,15361,15362,15363,15364,15365,15366,15367,15368,15369,15370,15371,15372,15373,15374,15375,15376,15377,15378,15379,15380,15381,15382,15383,15384,15385,15386,15387,15388,15389,15390,15391,15392,15393,15394],{"id":14841,"depth":570,"text":14842},{"id":14857,"depth":570,"text":14858},{"id":14880,"depth":570,"text":14881},{"id":14893,"depth":570,"text":14894},{"id":14909,"depth":570,"text":14910},{"id":14923,"depth":570,"text":14924},{"id":14933,"depth":570,"text":14934},{"id":14947,"depth":570,"text":14948},{"id":14971,"depth":570,"text":14972},{"id":14981,"depth":570,"text":14982},{"id":15009,"depth":570,"text":15010},{"id":15023,"depth":570,"text":15024},{"id":15036,"depth":570,"text":15037},{"id":15052,"depth":570,"text":15053},{"id":15062,"depth":570,"text":15063},{"id":15076,"depth":570,"text":15077},{"id":15100,"depth":570,"text":15101},{"id":15115,"depth":570,"text":15116},{"id":15128,"depth":570,"text":15129},{"id":15144,"depth":570,"text":15145},{"id":15154,"depth":570,"text":15155},{"id":15170,"depth":570,"text":15171},{"id":15180,"depth":570,"text":15181},{"id":15194,"depth":570,"text":15195},{"id":15207,"depth":570,"text":15208},{"id":15219,"depth":570,"text":15220},{"id":15233,"depth":570,"text":15234},{"id":15257,"depth":570,"text":15258},{"id":15267,"depth":570,"text":15268},{"id":15277,"depth":570,"text":15278},{"id":15291,"depth":570,"text":15292},{"id":15304,"depth":570,"text":15305},{"id":15316,"depth":570,"text":15317},{"id":15330,"depth":570,"text":15331},{"id":15344,"depth":570,"text":15345},"Explore structured data and the silent revolution behind AI packaging driving smarter, sustainable, and efficient solutions.",{},"\u002Fimages\u002F2025\u002F10\u002FStructured-data-and-the-silent-revolution-behind-AI-packaging.png","\u002Fnews\u002Fstructured-data-and-the-silent-revolution-behind-ai-packaging","2025-10-10T17:12:42+02:00",{"title":14834,"description":15395},"\u002Fnews\u002Fstructured-data-and-the-silent-revolution-behind-ai-packaging\u002F","news\u002Fstructured-data-and-the-silent-revolution-behind-ai-packaging","2025-10-10T17:12:44+02:00","cM6H_yj9rbyXPDr5KqW6yXMx5DjD1IZ7owrrjhYKAkM",{"id":15406,"title":15407,"author":7,"body":15408,"category":7,"description":15886,"extension":612,"heading":15887,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":15888,"navigation":614,"ogImage":15889,"path":15890,"publishedAt":15891,"sections":7,"seo":15892,"sourcePath":15893,"stem":15894,"updatedAt":15895,"videos":7,"__hash__":15896},"pages\u002Fnews\u002Fsunrise-2027.md","Sunrise 2027: The shift from barcodes to QR codes",{"type":9,"value":15409,"toc":15870},[15410],[12,15411,15412,15422,15426,15434,15437,15441,15451,15468,15477,15481,15494,15504,15508,15515,15536,15545,15549,15556,15569,15573,15576,15622,15631,15635,15645,15663,15667,15674,15684,15693,15697,15712,15723,15727,15742,15753,15757,15770,15776,15785,15789,15806,15813,15817,15820,15847,15850,15854,15864,15867],{},[15,15413,15414,15415,15417,15418,15421],{},"The global retail and manufacturing industries are preparing for one of the most important transformations in decades: the transition from traditional barcodes to next-generation ",[50,15416,2121],{"href":2119},". Known as ",[22,15419,15420],{},"Sunrise 2027",", this milestone marks the deadline set by GS1 for businesses worldwide to begin using 2D barcodes at point of sale. But the transition is about more than replacing a symbol; it’s about unlocking a smarter, more connected product ecosystem where a single scan delivers significantly more data and unprecedented value.",[89,15423,15425],{"id":15424},"what-is-sunrise-2027","What is Sunrise 2027?",[15,15427,15428,15433],{},[50,15429,15420],{"href":15430,"rel":15431,"target":2104},"https:\u002F\u002Fwww.gs1us.org\u002Findustries-and-insights\u002Fby-topic\u002Fsunrise-2027",[2102,2103,15432],"nofollow"," is the global initiative led by GS1 that calls on retailers and manufacturers to ensure point of sale systems can read 2D barcodes by the year 2027. Unlike traditional barcodes, which carry only a Global Trade Item Number (GTIN) for price lookup, 2D barcodes, including QR codes and Data Matrix codes, can encode much more information.",[15,15435,15436],{},"This means a single scan at the register, in a warehouse, or by a customer’s phone can reveal everything from expiration dates and batch numbers to product authentication, safety information, and promotional content. For supply chains and consumers alike, this is a huge leap forward.",[89,15438,15440],{"id":15439},"why-the-manufacturing-industry-cant-afford-to-wait","Why the manufacturing industry can’t afford to wait",[15,15442,15443,15444,15447,15448,15450],{},"For manufacturers, the move to 2D barcodes offers a chance to ",[22,15445,15446],{},"streamline operations",", improve quality control measures, and meet new ",[22,15449,254],{}," standards. With more countries adopting digital labeling requirements, especially in sectors like food, pharmaceuticals, and cosmetics, Sunrise 2027 isn’t just a suggestion; it’s a ticking clock.",[15,15452,15453,15454,15457,15458,15461,15462,15465,15466,386],{},"The manufacturing floor is already seeing 2D barcodes integrated across production lines, helping track products with lot codes and expiration dates while enhancing ",[22,15455,15456],{},"inventory control"," in real-time. These codes ensure ",[22,15459,15460],{},"data integrity"," and traceability from production through to the ",[22,15463,15464],{},"point of care",", reducing errors and increasing ",[22,15467,12099],{},[73,15469,15470],{},[76,15471,15472,15474],{},[79,15473],{},[82,15475],{"alt":15440,"height":85,"src":15476,"width":87},"\u002Fimages\u002F2025\u002F08\u002FWhy-the-manufacturing-industry-cant-afford-to-wait.png",[89,15478,15480],{"id":15479},"from-supply-chain-efficiency-to-customer-engagement","From supply chain efficiency to customer engagement",[15,15482,15483,15484,15486,15487,15489,15490,15493],{},"The beauty of the Sunrise 2027 initiative lies in its ability to connect internal efficiency with external engagement. On one hand, 2D barcodes improve ",[22,15485,9611],{}," by enabling better tracking, faster recalls, and more precise logistics. On the other, they enhance ",[22,15488,5454],{}," by delivering branded product pages, usage instructions, ",[22,15491,15492],{},"nutritional information",", or loyalty programs directly to a customer’s device.",[15,15495,15496,15497,15499,15500,15503],{},"This connection is only possible because QR codes and Data Matrix codes can hold ",[22,15498,9731],{}," than linear barcodes, and link to ",[22,15501,15502],{},"additional resources"," in real time. It’s no longer just about tracking, but about telling a story at every touchpoint.",[89,15505,15507],{"id":15506},"the-power-of-a-single-scan","The power of a single scan",[15,15509,15510,15511,15514],{},"Imagine this: a shopper picks up a product in-store and scans its 2D barcode with their phone. Instantly, they see verified product details, allergen info, and promotional offers tailored to their location or loyalty status. At the same time, the retailer’s ",[22,15512,15513],{},"point of sale system"," scans the same code and retrieves the GTIN for pricing.",[15,15516,15517,15518,15520,15521,15523,15524,15527,15528,15531,15532,15535],{},"This is the vision of ",[22,15519,15420],{},": a world where a ",[22,15522,9224],{}," serves both backend logistics and frontend ",[22,15525,15526],{},"customer interaction"," without compromise. That’s why ",[22,15529,15530],{},"POS systems"," need to ",[22,15533,15534],{},"ensure compatibility"," now, not later.",[73,15537,15538],{},[76,15539,15540,15542],{},[79,15541],{},[82,15543],{"alt":15507,"height":85,"src":15544,"width":87},"\u002Fimages\u002F2025\u002F08\u002FThe-power-of-a-single-scan.png",[89,15546,15548],{"id":15547},"qr-codes-data-matrix-and-the-flexibility-of-2d-formats","QR codes, Data Matrix, and the flexibility of 2D formats",[15,15550,15551,15552,15555],{},"There’s no single 2D barcode to rule them all. QR codes are highly versatile and familiar to consumers, making them ideal for packaging and marketing. ",[22,15553,15554],{},"Data Matrix codes",", on the other hand, are compact and durable, well-suited for industrial use and small labels, particularly in pharmaceuticals, electronics, and parts manufacturing.",[15,15557,15558,15559,15562,15563,15565,15566,15568],{},"Both formats offer built-in ",[22,15560,15561],{},"error correction",", enabling fast and reliable scanning even when damaged or partially obscured. That’s critical in warehouse environments, on ",[22,15564,5602],{},", or in rugged ",[22,15567,5557],{}," settings.",[89,15570,15572],{"id":15571},"key-advantages-of-transitioning-to-2d-barcodes","Key advantages of transitioning to 2D barcodes",[15,15574,15575],{},"Making the shift to 2D is not just a matter of compliance; it’s a strategic upgrade. Brands that embrace this change early will:",[353,15577,15578,15584,15593,15602,15609,15615],{},[356,15579,15580,15583],{},[22,15581,15582],{},"Enhance operational efficiency"," across logistics, warehousing, and fulfillment",[356,15585,15586,15587,15589,15590],{},"Ensure ",[22,15588,254],{}," with evolving global ",[22,15591,15592],{},"labeling regulations",[356,15594,15595,15596,15599,15600],{},"Improve ",[22,15597,15598],{},"product transparency"," and earn trust through better ",[22,15601,1048],{},[356,15603,15604,15605,15608],{},"Support ",[22,15606,15607],{},"augmented reality"," and dynamic content experiences",[356,15610,15611,15612,15614],{},"Enable real-time ",[22,15613,15456],{}," and reduce out-of-stock issues",[356,15616,15617,15618,15621],{},"Authenticate products and protect ",[22,15619,15620],{},"brand reputation"," through unique identifiers",[73,15623,15624],{},[76,15625,15626,15628],{},[79,15627],{},[82,15629],{"alt":15572,"height":85,"src":15630,"width":87},"\u002Fimages\u002F2025\u002F08\u002FKey-advantages-of-transitioning-to-2D-barcodes.png",[89,15632,15634],{"id":15633},"how-2d-barcodes-impact-global-trade","How 2D barcodes impact global trade",[15,15636,15637,15638,15641,15642,15644],{},"For companies involved in international commerce, the move to 2D barcodes and the GS1 Digital Link standard can simplify cross-border operations. These barcodes carry ",[22,15639,15640],{},"detailed product data",", which helps meet local ",[22,15643,12133],{}," and ensures smoother customs processing.",[15,15646,15647,15648,15651,15652,1014,15654,1018,15656,15659,15660,15662],{},"This is especially valuable in sectors with strict ",[22,15649,15650],{},"quality control measures"," and safety standards. By embedding information like ",[22,15653,9937],{},[22,15655,9273],{},[22,15657,15658],{},"lot codes",", businesses can guarantee traceability and demonstrate accountability, a growing requirement in global ",[22,15661,4340],{}," agreements.",[89,15664,15666],{"id":15665},"building-trust-through-product-transparency","Building trust through product transparency",[15,15668,15669,15670,15673],{},"Today’s consumers demand more from brands. They want to know not just what a product is, but where it came from, how it was made, and how to use it responsibly. With 2D barcodes, brands can offer this ",[22,15671,15672],{},"product authenticity"," without cluttering the label.",[15,15675,15676,15677,15679,15680,15683],{},"Whether it’s ",[22,15678,2248],{},", sourcing certifications, or disposal instructions, 2D barcodes give packaging a digital dimension, one that builds trust and influences ",[22,15681,15682],{},"consumer behavior"," at the shelf.",[73,15685,15686],{},[76,15687,15688,15690],{},[79,15689],{},[82,15691],{"alt":15666,"height":85,"src":15692,"width":87},"\u002Fimages\u002F2025\u002F08\u002FBuilding-trust-through-product-transparency.png",[89,15694,15696],{"id":15695},"the-role-of-digital-link-in-a-smooth-transition","The role of Digital Link in a smooth transition",[15,15698,4672,15699,15703,15704,15707,15708,15711],{},[50,15700,273],{"href":15701,"rel":15702},"http:\u002F\u002FDigital-link.com",[2103]," exist to make the ",[22,15705,15706],{},"transition to 2D barcodes"," easier and more powerful. With built-in support for the ",[22,15709,15710],{},"GS1 Sunrise 2027"," standard, Digital Link helps brands, retailers, and manufacturers create QR codes that integrate seamlessly into existing systems and workflows.",[15,15713,15714,15715,15718,15719,15722],{},"Users can generate smart codes in bulk, connect them to dynamic landing pages, track performance, and update destinations over time, all without changing the printed code. This flexibility is essential for a ",[22,15716,15717],{},"successful transition"," and to ",[22,15720,15721],{},"stay competitive"," in a fast-evolving marketplace.",[89,15724,15726],{"id":15725},"ensuring-data-capacity-and-future-proofing-product-labels","Ensuring data capacity and future-proofing product labels",[15,15728,15729,15730,15733,15734,15737,15738,15741],{},"Linear barcodes were never designed to handle modern demands. They carry a single number, with no built-in intelligence. 2D barcodes, by contrast, offer the ",[22,15731,15732],{},"data capacity"," to carry the ",[22,15735,15736],{},"Global Trade Item Number"," and much more: from serial numbers and ",[22,15739,15740],{},"price lookup"," values to language-specific product information and usage videos.",[15,15743,15744,15745,15748,15749,15752],{},"This richness means that one label can serve multiple audiences, in multiple countries, with ",[22,15746,15747],{},"additional data"," accessible on demand. It also means fewer ",[22,15750,15751],{},"multiple barcodes"," on a package, reducing confusion and improving design flexibility.",[89,15754,15756],{"id":15755},"why-now-is-the-time-to-act","Why now is the time to act",[15,15758,15759,15760,15762,15763,15766,15767,15769],{},"The timeline for ",[22,15761,15420],{}," might seem generous, but the systems and processes required to support 2D barcodes take time to build and test. Retailers must update ",[22,15764,15765],{},"point of sale systems",", manufacturers must adapt labeling lines, and brands must rethink how they deliver ",[22,15768,4070],{}," and storytelling through packaging.",[15,15771,15772,15773,15775],{},"Early adopters will not only avoid bottlenecks; they’ll also unlock opportunities to innovate, increase efficiency, and deliver richer ",[22,15774,15526],{},". Delaying this shift risks being left behind in both compliance and competitiveness.",[73,15777,15778],{},[76,15779,15780,15782],{},[79,15781],{},[82,15783],{"alt":15756,"height":85,"src":15784,"width":87},"\u002Fimages\u002F2025\u002F08\u002FWhy-now-is-the-time-to-act.png",[89,15786,15788],{"id":15787},"from-production-lines-to-loyalty-programs-real-world-impact","From production lines to loyalty programs: real-world impact",[15,15790,15791,15792,15795,15796,15799,15800,15803,15804,386],{},"2D barcodes are already proving their value in the real world. On ",[22,15793,15794],{},"production lines",", they enable fast scanning and verification. In pharmacies, they help ensure correct ",[22,15797,15798],{},"medication administration",". At checkout, they allow faster processing while linking to ",[22,15801,15802],{},"loyalty programs",". And for logistics teams, they offer precise tracking that supports smarter ",[22,15805,5557],{},[15,15807,15808,15809,15812],{},"This isn’t just a new symbol; it’s a new ",[22,15810,15811],{},"process",". One that can transform the way data flows between systems, brands, partners, and people.",[89,15814,15816],{"id":15815},"how-to-prepare-for-sunrise-2027","How to prepare for Sunrise 2027",[15,15818,15819],{},"To get ready for the transition:",[353,15821,15822,15825,15832,15835,15841],{},[356,15823,15824],{},"Audit your current barcode usage across products and packaging",[356,15826,15827,15828,15831],{},"Identify where ",[22,15829,15830],{},"more data"," can improve operations or compliance",[356,15833,15834],{},"Choose a platform that supports the GS1 Digital Link standard",[356,15836,15837,15838,15840],{},"Update your ",[22,15839,5486],{}," and backend systems for 2D compatibility",[356,15842,15843,15844,15846],{},"Test your codes across all ",[22,15845,15530],{},", warehouse scanners, and consumer apps",[15,15848,15849],{},"Most importantly, treat Sunrise 2027 as a chance to modernize, not just a deadline to meet. The brands that embrace this change fully will gain a long-term advantage.",[89,15851,15853],{"id":15852},"unlocking-endless-possibilities-with-next-gen-barcodes","Unlocking endless possibilities with next-gen barcodes",[15,15855,15856,15857,15860,15861,15863],{},"The promise of Sunrise 2027 is more than a technical upgrade. It’s about enabling ",[22,15858,15859],{},"global supply chain"," transparency, engaging consumers with rich content, improving ",[22,15862,12099],{},", and driving efficiency from the warehouse to the checkout.",[15,15865,15866],{},"As businesses prepare for this transformation, those who embrace the power of 2D barcodes now will lead the charge toward a smarter, safer, more connected future.",[15,15868,15869],{},"The countdown has already begun. Will you be ready?",{"title":566,"searchDepth":567,"depth":567,"links":15871},[15872,15873,15874,15875,15876,15877,15878,15879,15880,15881,15882,15883,15884,15885],{"id":15424,"depth":570,"text":15425},{"id":15439,"depth":570,"text":15440},{"id":15479,"depth":570,"text":15480},{"id":15506,"depth":570,"text":15507},{"id":15547,"depth":570,"text":15548},{"id":15571,"depth":570,"text":15572},{"id":15633,"depth":570,"text":15634},{"id":15665,"depth":570,"text":15666},{"id":15695,"depth":570,"text":15696},{"id":15725,"depth":570,"text":15726},{"id":15755,"depth":570,"text":15756},{"id":15787,"depth":570,"text":15788},{"id":15815,"depth":570,"text":15816},{"id":15852,"depth":570,"text":15853},"Learn how Sunrise 2027 marks the transition from barcodes to QRs, enhancing product tracking, consumer engagement, and supply chain efficiency","Sunrise 2027 and the new era of smart product data",{},"\u002Fimages\u002F2025\u002F08\u002FSunrise-2027-1.png","\u002Fnews\u002Fsunrise-2027","2025-08-01T14:05:09+02:00",{"title":15407,"description":15886},"\u002Fnews\u002Fsunrise-2027\u002F","news\u002Fsunrise-2027","2025-08-01T14:05:11+02:00","2-CVyLp9QIiCg_swA53_3wnBlH-AVooksy4za3jsZs0",{"id":15898,"title":15899,"author":7,"body":15900,"category":7,"description":16050,"extension":612,"heading":16051,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":16052,"navigation":614,"ogImage":16053,"path":16054,"publishedAt":16055,"sections":7,"seo":16056,"sourcePath":16057,"stem":16058,"updatedAt":16059,"videos":7,"__hash__":16060},"pages\u002Fnews\u002Fsunrise-2027-2.md","Sunrise 2027 explained and why 2026 is key to prepare",{"type":9,"value":15901,"toc":16037},[15902],[12,15903,15904,15907,15911,15917,15921,15927,15931,15937,15941,15950,15957,15961,15967,15971,15977,15981,15987,15991,15997,16001,16007,16011,16017,16024,16028],{},[15,15905,15906],{},"Sunrise 2027 is no longer a distant concept reserved for standards bodies and solution providers. It is a concrete global initiative that will reshape how products are identified, scanned, and managed across the supply chain. For brand owners, retailers, manufacturers, and technology teams, 2026 represents the last calm year to prepare for a transition that affects point of sale systems, packaging, inventory management, and consumer engagement all at once.",[89,15908,15910],{"id":15909},"what-is-sunrise-2027-and-why-is-it-a-big-deal-for-global-trade","What is Sunrise 2027 and why is it a big deal for global trade?",[15,15912,15913,15914,15916],{},"GS1 Sunrise 2027 is the target date set by the global GS1 community for enabling 2D barcodes, such as QR codes and Data Matrix, at retail point of sale. The initiative encourages the transition from traditional one dimensional barcodes, like the EAN barcode or traditional UPC, to two dimensional codes capable of carrying more data in a single scan.",[399,15915],{},"This is a big deal because barcodes sit at the foundation of the world’s GDP. Almost every consumer product sold relies on a standard barcode for price lookup functionality, inventory updates, and product identification. Sunrise 2027 is an ambitious project precisely because it touches the global supply chain at its most critical point: scanning at checkout.",[89,15918,15920],{"id":15919},"why-are-traditional-barcodes-no-longer-enough","Why are traditional barcodes no longer enough?",[15,15922,15923,15924,15926],{},"Traditional barcodes were designed decades ago for a simpler world. One dimensional barcodes encode a Global Trade Item Number and little else. They work well for price lookup at the point of sale, but they cannot carry additional data such as expiration dates, batch numbers, sell by dates, or safety information.",[399,15925],{},"As supply chains become more complex and consumers expect instant access to detailed product information, this limitation creates friction. Manual record keeping, separate systems, and disconnected processes are often used to compensate. This reduces supply chain efficiency and increases the risk of errors during product recalls or compliance checks.",[89,15928,15930],{"id":15929},"how-do-2d-barcodes-change-product-identification","How do 2D barcodes change product identification?",[15,15932,15933,15934,15936],{},"Two dimensional barcodes, including QR codes and Data Matrix, introduce a shift from single purpose identification to rich, connected data carriers. With one code and a single scan, systems can access the GTIN alongside batch numbers, expiration dates, and additional product data.",[399,15935],{},"This means product identification is no longer just about knowing what the product is. It becomes about knowing its status, origin, and lifecycle in real time. For manufacturers and retailers, this enables better inventory management, improved traceability, and faster response to issues across the supply chain.",[89,15938,15940],{"id":15939},"what-role-does-gs1-digital-link-play-in-the-transition","What role does GS1 Digital Link play in the transition?",[15,15942,15943,15944,15946,15947,15949],{},"GS1 Digital Link provides the framework that connects 2D barcodes to live product data on the web. Instead of encoding static information, ",[50,15945,273],{"href":272}," allows a single code to resolve to different types of information depending on context.",[399,15948],{},"At the point of sale, the code supports price lookup just like a standard barcode. Beyond checkout, the same code can provide consumers with nutritional information, safety information, user guides, or sustainability data. For businesses, it becomes a bridge between physical products and digital systems, enabling real time data access without changing the printed packaging.",[73,15951,15952],{},[82,15953],{"alt":15954,"height":85,"src":15955,"title":15956,"width":87},"Consumer scanning a 2D barcode on packaging to access digital product information","\u002Fimages\u002F2026\u002F01\u002FConsumer-scanning-a-2D-barcode-on-packaging-to-access-digital-product-information.webp","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare 1",[89,15958,15960],{"id":15959},"why-does-sunrise-2027-matter-for-point-of-sale-systems","Why does Sunrise 2027 matter for point of sale systems?",[15,15962,15963,15964,15966],{},"Point of sale systems are at the center of the Sunrise 2027 initiative. Retailers must ensure their POS systems can scan and interpret 2D barcodes while preserving existing price lookup functionality.",[399,15965],{},"This is not a simple hardware upgrade. POS software must be able to handle additional data, distinguish between consumer facing content and operational data, and integrate smoothly with inventory and backend systems. Starting early allows retailers to test, adapt, and avoid last minute disruptions that could impact store operations.",[89,15968,15970],{"id":15969},"how-does-sunrise-2027-improve-supply-chain-efficiency","How does Sunrise 2027 improve supply chain efficiency?",[15,15972,15973,15974,15976],{},"The ability to encode and access more data at every scan point improves supply chain efficiency across the board. Expiration dates and batch numbers can be captured automatically, reducing manual processes and errors. Inventory levels become more accurate, and product recalls can be targeted instead of broad and costly.",[399,15975],{},"In a global supply chain, where products move across borders and systems, standardized 2D codes provide a common language. This improves coordination between manufacturers, distributors, and retailers while supporting compliance and traceability requirements.",[89,15978,15980],{"id":15979},"what-does-this-mean-for-consumer-engagement-and-brands","What does this mean for consumer engagement and brands?",[15,15982,15983,15984,15986],{},"For consumers, Sunrise 2027 unlocks instant access to additional information using the smartphone camera they already carry. One scan can reveal detailed product information, nutritional data, safety instructions, or brand stories.",[399,15985],{},"For brands, this creates new opportunities for consumer engagement and brand loyalty without changing packaging for every campaign. The same code that serves operational needs can also deliver value to consumers, turning packaging into a connected touchpoint instead of a static label.",[89,15988,15990],{"id":15989},"why-is-2026-the-last-comfortable-year-to-prepare","Why is 2026 the last comfortable year to prepare?",[15,15992,15993,15994,15996],{},"Large scale transitions in retail and supply chain technology rarely happen overnight. Hardware upgrades, system integrations, packaging changes, and staff training all take time. Waiting until 2027 approaches increases risk and limits flexibility.",[399,15995],{},"2026 offers a window to start preparing in a controlled way. Brands can pilot 2D barcodes on selected products, retailers can upgrade scanning capabilities, and solution providers can align systems without pressure. This leads to a smoother transition and avoids rushed decisions that compromise long term capabilities.",[89,15998,16000],{"id":15999},"how-can-businesses-start-preparing-for-sunrise-2027-today","How can businesses start preparing for Sunrise 2027 today?",[15,16002,16003,16004,16006],{},"Preparation starts with understanding current systems and identifying gaps. Assess whether existing POS systems support 2D scanning. Review how product data is managed and whether it can support real time access. Evaluate packaging workflows and how 2D codes can be integrated without disrupting operations.",[399,16005],{},"Working with experienced solution providers and aligning internal teams early helps reduce complexity. The goal is not just compliance, but building future ready capabilities that support efficiency, transparency, and connected packaging.",[89,16008,16010],{"id":16009},"what-will-the-transition-to-2d-barcodes-look-like-in-practice","What will the transition to 2D barcodes look like in practice?",[15,16012,16013,16014,16016],{},"The transition will be gradual rather than abrupt. One dimensional barcodes and 2D codes will coexist during the transition period. Retailers and brands will progressively enable new capabilities while maintaining compatibility with existing systems.",[399,16015],{},"This smooth transition approach is central to the Sunrise 2027 initiative. It recognizes the scale of the change and prioritizes stability while encouraging innovation.",[73,16018,16019],{},[82,16020],{"alt":16021,"height":85,"src":16022,"title":16023,"width":87},"Products showing coexistence of traditional barcodes and 2D barcodes during transition","\u002Fimages\u002F2026\u002F01\u002FProducts-showing-coexistence-of-traditional-barcodes-and-2D-barcodes-during-transition.webp","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare 2",[89,16025,16027],{"id":16026},"is-sunrise-2027-only-about-compliance-or-about-the-future-of-retail","Is Sunrise 2027 only about compliance or about the future of retail?",[15,16029,16030,16031,16033,16034,16036],{},"Sunrise 2027 is often framed as a compliance milestone, but its implications go much further. It represents a shift in how data flows through the supply chain and how products communicate with systems and people.",[399,16032],{},"By embracing 2D barcodes and standards like ",[50,16035,273],{"href":272},", businesses move toward a future where a single scan connects operations, compliance, and consumer engagement. Preparing early is not just about meeting a deadline. It is about unlocking new capabilities and staying competitive in a rapidly evolving retail landscape.",{"title":566,"searchDepth":567,"depth":567,"links":16038},[16039,16040,16041,16042,16043,16044,16045,16046,16047,16048,16049],{"id":15909,"depth":570,"text":15910},{"id":15919,"depth":570,"text":15920},{"id":15929,"depth":570,"text":15930},{"id":15939,"depth":570,"text":15940},{"id":15959,"depth":570,"text":15960},{"id":15969,"depth":570,"text":15970},{"id":15979,"depth":570,"text":15980},{"id":15989,"depth":570,"text":15990},{"id":15999,"depth":570,"text":16000},{"id":16009,"depth":570,"text":16010},{"id":16026,"depth":570,"text":16027},"Sunrise 2027 marks the shift to 2D barcodes at retail. Learn why 2026 is the last comfortable year to prepare supply chains and POS systems.","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare",{},"\u002Fimages\u002F2026\u002F01\u002FSunrise-2027.webp","\u002Fnews\u002Fsunrise-2027-2","2026-01-02T14:08:50+01:00",{"title":15899,"description":16050},"\u002Fnews\u002Fsunrise-2027-2\u002F","news\u002Fsunrise-2027-2","2026-01-02T14:08:53+01:00","PSs7cEeM_9ByC_u6XVWDWaBw9c5cDSIExMB_657copI",{"id":16062,"title":16063,"author":7,"body":16064,"category":7,"description":16398,"extension":612,"heading":16399,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":16400,"navigation":614,"ogImage":16401,"path":16402,"publishedAt":16403,"sections":7,"seo":16404,"sourcePath":16405,"stem":16406,"updatedAt":16407,"videos":7,"__hash__":16408},"pages\u002Fnews\u002Ftech-for-retail-paris.md","Tech for Retail 2024: Trends and Insights from Paris - DL",{"type":9,"value":16065,"toc":16384},[16066],[12,16067,16068,16075,16089,16092,16095,16099,16102,16105,16108,16114,16133,16136,16139,16148,16154,16157,16160,16163,16169,16172,16175,16181,16184,16193,16199,16206,16209,16226,16229,16235,16241,16244,16247,16256,16260,16263,16266,16269,16272,16281,16285,16288,16291,16294,16297,16300,16304,16307,16310,16313,16316,16322,16325,16328,16332,16335,16338,16341,16344,16350,16353,16356,16359,16362,16371,16378,16381],{},[15,16069,16070,16071,16074],{},"Last week, the Digital Link team had the privilege of being on the ground in Paris for ",[22,16072,16073],{},"Tech for Retail 2024",", one of the industry’s most forward-thinking events.",[15,16076,16077,16078,16083,16084,16088],{},"Surrounded by retail innovators, thought leaders, and technology pioneers, we had the opportunity to showcase how ",[22,16079,16080,16081],{},"next-generation ",[50,16082,2121],{"href":2119}," are driving digital transformation in retail. From powering seamless shopper engagement to anticipating global shifts like the ",[22,16085,16086],{},[50,16087,6107],{"href":6106},", we were thrilled to engage with an audience that is shaping the future of the industry.",[15,16090,16091],{},"The shift from traditional brick-and-mortar stores to online platforms is driving significant growth in online sales, transforming the retail landscape.",[15,16093,16094],{},"Here’s a look at the key trends and insights that defined the event and highlighted the transformative potential of technology in retail:",[89,16096,16098],{"id":16097},"introduction-to-retail-technology","Introduction to retail technology",[15,16100,16101],{},"Retail technology, often referred to as retail tech, encompasses the digital software, platforms, and innovations that are revolutionizing the retail sector.",[15,16103,16104],{},"Over recent years, the retail industry has witnessed a significant technological transformation, fundamentally changing how businesses operate. From streamlining payments to leveraging generative AI, virtual reality (VR), and augmented reality (AR), retail technology is reshaping the entire commerce landscape.",[15,16106,16107],{},"Retailers are rapidly adopting these innovations to meet evolving consumer demands and enhance operational efficiency. As the retail sector continues to evolve, the integration of advanced digital tools is becoming indispensable for staying competitive and delivering exceptional customer experiences.",[89,16109,16111],{"id":16110},"pervasive-ai-across-the-retail-ecosystem",[22,16112,16113],{},"Pervasive AI across the retail ecosystem",[15,16115,16116,16117,55,16120,1551,16123,1014,16126,1018,16129,16132],{},"Artificial intelligence (AI) was a dominant theme, underlining its integration into virtually every aspect of retail. From ",[22,16118,16119],{},"product R&D",[22,16121,16122],{},"supply chain optimization",[22,16124,16125],{},"marketing automation",[22,16127,16128],{},"customer experience personalization",[22,16130,16131],{},"business intelligence",", AI has moved from being a tool for select processes to an essential enabler across the entire value chain.",[15,16134,16135],{},"Retailers are leveraging AI to predict trends, reduce waste, optimize inventory, and even develop products tailored to customer demand. AI-powered marketing tools were particularly highlighted, showcasing their ability to analyze vast amounts of data to deliver hyper-personalized experiences at scale.",[15,16137,16138],{},"Additionally, AI is enhancing supply chains by improving efficiency and leveraging personalized data for customer recommendations.",[73,16140,16141],{},[76,16142,16143,16145],{},[79,16144],{},[82,16146],{"alt":16098,"height":3208,"src":16147,"width":87},"\u002Fimages\u002F2024\u002F12\u002FIntroduction-to-retail-technology.png",[89,16149,16151],{"id":16150},"the-maturity-of-3d-and-augmented-reality-for-retail-strategies",[22,16152,16153],{},"The maturity of 3D and augmented reality for retail strategies",[15,16155,16156],{},"3D and augmented reality (AR) technologies have evolved from experimental tools to mature, scalable solutions. Retailers are now leveraging AR to enhance product visualization, offering immersive shopping experiences that allow customers to explore products in their homes before purchasing.",[15,16158,16159],{},"One of the standout trends was the integration of AR into e-commerce platforms, enabling shoppers to interact with 3D models of products in real time.",[15,16161,16162],{},"This is no longer limited to niche use cases; it’s becoming a core strategy for brands aiming to bridge the gap between physical and digital shopping experiences.",[89,16164,16166],{"id":16165},"the-circular-economy-as-a-driving-force",[22,16167,16168],{},"The circular economy as a driving force",[15,16170,16171],{},"Sustainability took center stage, with the circular economy emerging as a critical driver of innovation and consumer trust.",[15,16173,16174],{},"Retailers and brands showcased solutions designed to reduce waste, promote recycling, and offer new models like rental, resale, and subscription services.",[15,16176,16177,16178,16180],{},"The EU’s focus on the ",[22,16179,6061],{}," was frequently mentioned as a key regulatory shift driving the adoption of circular practices.",[15,16182,16183],{},"Companies are now rethinking how they design, manufacture, and market their products to meet these new requirements and satisfy eco-conscious consumers.",[73,16185,16186],{},[76,16187,16188,16190],{},[79,16189],{},[82,16191],{"alt":16153,"height":3208,"src":16192,"width":87},"\u002Fimages\u002F2024\u002F12\u002FThe-maturity-of-3D-and-augmented-reality-for-retail-strategies.png",[89,16194,16196],{"id":16195},"next-generation-2d-barcodes-as-the-future-of-retail-connectivity",[22,16197,16198],{},"Next-Generation 2D Barcodes as the future of retail connectivity",[15,16200,16201,16202,16205],{},"The move from traditional barcodes to ",[22,16203,16204],{},"next-generation 2D barcodes"," powered by GS1 standards was a major highlight. These advanced barcodes enable retailers to embed rich, dynamic data directly into product labels, transforming every item into a source of real-time, actionable insights.",[15,16207,16208],{},"Key benefits include:",[353,16210,16211,16217,16223],{},[356,16212,16213,16216],{},[22,16214,16215],{},"Dual compatibility"," with POS systems and smartphones, allowing seamless use at checkout and post-purchase engagement.",[356,16218,16219,16220,16222],{},"Support for ",[22,16221,8685],{},", offering transparency on product origin, materials, and recyclability.",[356,16224,16225],{},"Enhanced shopper engagement by providing instant access to personalized content, product details, and promotions.",[15,16227,16228],{},"This technology was framed as a pivotal tool for retailers preparing to navigate global regulatory changes while also enhancing customer satisfaction and operational efficiency.",[89,16230,16232],{"id":16231},"omnichannel-retail-and-seamless-experiences",[22,16233,16234],{},"Omnichannel retail and seamless experiences",[15,16236,16237,16238,386],{},"Omnichannel strategies remain a priority, with a renewed focus on creating ",[22,16239,16240],{},"frictionless customer journeys",[15,16242,16243],{},"Retailers are leveraging technology to integrate retail stores with digital channels, ensuring a seamless transition between online browsing, in-store experiences, and delivery options.",[15,16245,16246],{},"One standout innovation was the use of smart in-store technologies like interactive displays and AI-driven recommendation engines, which personalize the shopping experience in real time.",[73,16248,16249],{},[76,16250,16251,16253],{},[79,16252],{},[82,16254],{"alt":16234,"height":3425,"src":16255,"width":87},"\u002Fimages\u002F2024\u002F12\u002FOmnichannel-retail-and-seamless-experiences.png",[89,16257,16259],{"id":16258},"customer-satisfaction-and-experience","Customer satisfaction and experience",[15,16261,16262],{},"In the retail industry, customer satisfaction and experience are paramount. Retail technology plays a crucial role in enhancing these aspects by offering personalized experiences, streamlining checkout processes, and providing convenient payment methods.",[15,16264,16265],{},"A recent study revealed that 56% of customers expect all retail offers to be personalized. By leveraging customer data and advanced analytics, retailers can create unique customer profiles and power recommendation engines, potentially increasing revenue by up to 40%.",[15,16267,16268],{},"Additionally, artificial intelligence and machine learning enable retailers to analyze customer feedback in real-time, allowing for continuous improvement of customer experiences.",[15,16270,16271],{},"By prioritizing customer satisfaction through innovative retail technology, businesses can foster customer loyalty and drive long-term success.",[73,16273,16274],{},[76,16275,16276,16278],{},[79,16277],{},[82,16279],{"alt":16259,"height":3425,"src":16280,"width":87},"\u002Fimages\u002F2024\u002F12\u002FCustomer-satisfaction-and-experience.png",[89,16282,16284],{"id":16283},"inventory-management-and-supply-chain","Inventory management and supply chain",[15,16286,16287],{},"Effective inventory management and supply chain operations are critical to the success of any retail business.",[15,16289,16290],{},"Retail technology offers powerful tools to optimize these components, ensuring that retailers can meet customer demand efficiently.",[15,16292,16293],{},"Technologies such as RFID and QR codes enable precise tracking of inventory levels, reducing the risk of theft and stockouts.",[15,16295,16296],{},"Furthermore, data analytics and machine learning can predict demand patterns, allowing retailers to optimize inventory levels and reduce waste.",[15,16298,16299],{},"According to a study, AI-driven demand forecasting can reduce supply chain errors by 20-50% and minimize lost sales by 65%. By harnessing these advanced technologies, retailers can enhance their supply chain resilience and operational efficiency.",[89,16301,16303],{"id":16302},"payment-methods-and-security","Payment methods and security",[15,16305,16306],{},"In today’s digital age, offering secure and convenient payment methods is essential for retail businesses.",[15,16308,16309],{},"Retail technology provides a range of solutions to meet these needs, from contactless payments to digital payment services. A study found that 84% of consumers are concerned about identity theft, highlighting the importance of secure payment options.",[15,16311,16312],{},"Retailers can utilize digital payment gateways like Stripe and PayPal to ensure secure transactions. Additionally, blockchain technology offers a robust solution for securing transactions and preventing fraud.",[15,16314,16315],{},"By adopting these advanced payment technologies, retailers can build trust with their customers and provide a seamless shopping experience.",[89,16317,16319],{"id":16318},"data-driven-retail-the-power-of-analytics",[22,16320,16321],{},"Data-driven retail: The power of analytics",[15,16323,16324],{},"The emphasis on data-driven decision-making was stronger than ever. Retailers showcased how they are using advanced analytics platforms to extract meaningful insights from customer behavior, supply chain operations, and sales trends.",[15,16326,16327],{},"These insights are driving more agile decision-making, allowing retailers to respond to market changes faster and more effectively.",[89,16329,16331],{"id":16330},"future-of-the-retail-industry","Future of the retail industry",[15,16333,16334],{},"The future of the retail industry is both exciting and rapidly evolving, with retail technology at the forefront of this transformation.",[15,16336,16337],{},"To stay relevant, brands must balance innovation with practicality, continuously modernizing their operations. Technologies like augmented reality (AR) are becoming mainstream, offering new ways to enhance customer experiences.",[15,16339,16340],{},"Emerging innovations such as voice commerce, generative AI, and sentiment analysis are set to revolutionize customer engagement and review management strategies. The future of retail will be defined by the brands that can effectively harness these technologies to create seamless, efficient, and personalized customer experiences.",[15,16342,16343],{},"As the industry continues to evolve, the integration of cutting-edge retail technology will be crucial for driving growth and maintaining a competitive edge.",[89,16345,16347],{"id":16346},"key-takeaways-for-retailers",[22,16348,16349],{},"Key takeaways for retailers",[15,16351,16352],{},"Tech for Retail 2024 made it clear that the retail industry is at a pivotal moment. The integration of advanced technologies like AI, AR, and next-generation barcodes is no longer optional. It’s essential for brands that want to stay competitive.",[15,16354,16355],{},"Moreover, aligning with sustainability goals and global regulations such as the Digital Product Passport is becoming a key differentiator for retailers looking to build trust with modern consumers.",[15,16357,16358],{},"As these trends continue to unfold, the challenge for retailers will be to adopt these technologies in a way that enhances both customer experience and operational efficiency.",[15,16360,16361],{},"Collaboration with technology providers, such as Digital Link, will be crucial for navigating this complex and exciting transformation.",[73,16363,16364],{},[76,16365,16366,16368],{},[79,16367],{},[82,16369],{"alt":16349,"height":3425,"src":16370,"width":87},"\u002Fimages\u002F2024\u002F12\u002FKey-takeaways-for-retailers.png",[15,16372,16373,16377],{},[50,16374,16073],{"href":16375,"rel":16376,"target":2104},"https:\u002F\u002Fwww.techforretail.com\u002Fen\u002F",[2102,2103]," wasn’t just an event. It was a glimpse into the future of retail, where innovation, sustainability, and customer-centricity converge to shape the industry’s next chapter.",[15,16379,16380],{},"We’re proud to have been part of this incredible event and look forward to continuing our work in transforming the retail industry with cutting-edge technology like GS1-powered 2D barcodes.",[15,16382,16383],{},"Together, we can build smarter, more connected, and more sustainable retail ecosystems.",{"title":566,"searchDepth":567,"depth":567,"links":16385},[16386,16387,16388,16389,16390,16391,16392,16393,16394,16395,16396,16397],{"id":16097,"depth":570,"text":16098},{"id":16110,"depth":570,"text":16113},{"id":16150,"depth":570,"text":16153},{"id":16165,"depth":570,"text":16168},{"id":16195,"depth":570,"text":16198},{"id":16231,"depth":570,"text":16234},{"id":16258,"depth":570,"text":16259},{"id":16283,"depth":570,"text":16284},{"id":16302,"depth":570,"text":16303},{"id":16318,"depth":570,"text":16321},{"id":16330,"depth":570,"text":16331},{"id":16346,"depth":570,"text":16349},"Tech for Retail 2024 unveiled innovations like AI, AR, and 2D barcodes, driving sustainability and redefining customer experiences in retail.","Tech for Retail 2024: The Digital Link trend report from the field",{},"\u002Fimages\u002F2024\u002F12\u002Ftech-for-retail.png","\u002Fnews\u002Ftech-for-retail-paris","2024-12-04T10:46:48+01:00",{"title":16063,"description":16398},"\u002Fnews\u002Ftech-for-retail-paris\u002F","news\u002Ftech-for-retail-paris","2024-12-04T12:41:06+01:00","VFiz1BptoSD91MshiM0RBgXFytlXOv28HmRt0X9fGHw",{"id":16410,"title":16411,"author":7,"body":16412,"category":7,"description":16610,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":16611,"navigation":614,"ogImage":16612,"path":16613,"publishedAt":16614,"sections":7,"seo":16615,"sourcePath":16616,"stem":16617,"updatedAt":16618,"videos":7,"__hash__":16619},"pages\u002Fnews\u002Fthe-espr-working-plan-textiles.md","ESPR working plan textiles: what it means for the industry",{"type":9,"value":16413,"toc":16599},[16414],[12,16415,16416,16427,16431,16437,16440,16444,16447,16454,16464,16468,16471,16491,16494,16504,16508,16516,16519,16529,16533,16536,16539,16543,16546,16549,16553,16556,16559,16569,16573,16576,16579,16589,16593,16596],{},[15,16417,16418,16419,16426],{},"The European Commission is pushing forward with its ",[43,16420,16421],{},[50,16422,16425],{"href":16423,"rel":16424,"target":2104},"https:\u002F\u002Fcommission.europa.eu\u002Fenergy-climate-change-environment\u002Fstandards-tools-and-labels\u002Fproducts-labelling-rules-and-requirements\u002Fecodesign-sustainable-products-regulation_en",[2102,2103],"Ecodesign for Sustainable Products Regulation"," (ESPR), and textiles are a top priority in the first ESPR working plan textiles. In December 2022, the European Commission adopted the first ESPR working plan, which will guide new ecodesign requirements through 2024 and beyond. Currently, in mid-2025, key delegated acts for the textile sector are being drafted, with formal adoption expected between late 2025 and early 2026. For textile and footwear brands, this marks a major shift in how products will need to be designed, manufactured, and placed on the EU market. But it also brings opportunities for innovation and leadership.",[89,16428,16430],{"id":16429},"what-is-the-espr-working-plan-for-textiles","What is the ESPR working plan for textiles?",[15,16432,16433,16434,16436],{},"The ESPR working plan textiles is part of a broader EU initiative to reduce the environmental footprint of products across the single market. The ",[43,16435,16425],{}," (ESPR) introduces new ecodesign requirements and sustainability standards that aim to foster a competitive circular economy.",[15,16438,16439],{},"The first ESPR working plan includes 30 product groups. Textiles and footwear are among the sectors with significant environmental impacts and a top priority for the European Commission. The goal is to provide legal certainty and clear rules for industries, enabling them to shift towards more sustainable production while eliminating negative environmental impacts.",[89,16441,16443],{"id":16442},"why-are-textiles-a-top-priority-in-the-first-espr-working-plan","Why are textiles a top priority in the first ESPR working plan?",[15,16445,16446],{},"The textile sector is one of the most environmentally impactful sectors in Europe. It contributes heavily to waste generation, greenhouse gas emissions, water use, and the release of microplastics. The sector also makes extensive use of energy intensive intermediate products and hazardous chemicals.",[15,16448,16449,16450,16453],{},"By targeting textiles and footwear early in the ESPR process, the European Commission aims to drive investment in innovative materials, recycled content, and circular economy principles. It also signals strong EU support for industries ready to align with the European Union’s ",[43,16451,16452],{},"clean industrial deal"," and sustainable future ambitions.",[73,16455,16456],{},[76,16457,16458,16460],{},[79,16459],{},[82,16461],{"alt":16462,"height":85,"src":16463,"width":87},"Massive piles of discarded textiles mixed with microplastic pellets illustrating the environmental impact of textile waste","\u002Fimages\u002F2025\u002F06\u002FMassive-piles-of-discarded-textiles-mixed-with-microplastic-pellets-illustrating-the-environmental-impact-of-textile-waste.png",[89,16465,16467],{"id":16466},"what-changes-will-the-espr-bring-for-textile-brands","What changes will the ESPR bring for textile brands?",[15,16469,16470],{},"The ESPR working plan textiles introduces ambitious sustainability requirements and ecodesign rules that will soon become mandatory through future delegated acts. These include:",[353,16472,16473,16476,16479,16482,16485,16488],{},[356,16474,16475],{},"Minimum recycled content targets",[356,16477,16478],{},"Restrictions on hazardous chemicals",[356,16480,16481],{},"Rules on durability, reparability, and recyclability",[356,16483,16484],{},"Measures to eliminate microplastic pollution",[356,16486,16487],{},"Restrictions on destroying unsold consumer products",[356,16489,16490],{},"Requirements to reduce energy consumption",[15,16492,16493],{},"Together, these changes aim to foster innovation, improve environmental sustainability, and benefit consumers by delivering higher quality, longer-lasting sustainable products.",[73,16495,16496],{},[76,16497,16498,16500],{},[79,16499],{},[82,16501],{"alt":16502,"height":85,"src":16503,"width":87},"Designers collaborating on sustainable fashion garments in a modern studio, creating eco-friendly clothing","\u002Fimages\u002F2025\u002F06\u002FDesigners-collaborating-on-sustainable-fashion-garments-in-a-modern-studio-creating-eco-friendly-clothing.png",[89,16505,16507],{"id":16506},"how-will-the-digital-product-passport-help","How will the digital product passport help?",[15,16509,16510,16511,16515],{},"A key tool of the ESPR will be the ",[43,16512,16513],{},[50,16514,6107],{"href":12172}," (DPP), a requirement for all priority products including textiles, footwear, electrical and electronic equipment, and energy related products.",[15,16517,16518],{},"For textile value chains, the digital product passport will ensure that information on recycled content, sustainability requirements, and the environmental impact of products is easily accessible across the EU single market. This will provide legal certainty, help eliminate negative environmental impacts, and foster transparency for brands and consumers alike.",[73,16520,16521],{},[76,16522,16523,16525],{},[79,16524],{},[82,16526],{"alt":16527,"height":85,"src":16528,"width":87},"Tablet displaying a digital product passport for a sustainable garment with details on recycled content and materials","\u002Fimages\u002F2025\u002F06\u002FTablet-displaying-a-digital-product-passport-for-a-sustainable-garment-with-details-on-recycled-content-and-materials.png",[89,16530,16532],{"id":16531},"which-industries-should-be-prepared","Which industries should be prepared?",[15,16534,16535],{},"The ESPR working plan textiles affects many concerned industries, from textile brands and footwear brands to suppliers of energy intensive products, recycled materials, and innovative materials.",[15,16537,16538],{},"The plan also impacts related sectors such as electrical and electronic equipment, energy related products, and intermediate products used in textiles and apparel. In short, any industry with significant environmental impacts large or small must now align with the EU’s ecodesign requirements.",[89,16540,16542],{"id":16541},"how-will-the-espr-influence-global-competitiveness","How will the ESPR influence global competitiveness?",[15,16544,16545],{},"One of the European Commission’s aims is to create internationally competitive, sustainable products that benefit consumers and the planet. The ESPR working plan textiles is designed to drive quality jobs, foster innovation, and make the EU market a leader in the competitive circular economy.",[15,16547,16548],{},"Brands and manufacturers that align early with ESPR requirements will gain a first-mover advantage, helping them to compete more effectively both inside the EU single market and globally.",[89,16550,16552],{"id":16551},"what-does-this-mean-for-the-footwear-industry","What does this mean for the footwear industry?",[15,16554,16555],{},"Footwear production is explicitly included in the first ESPR working plan. This sector faces many of the same challenges as textiles: high energy consumption, use of non-sustainable materials, and complex sectors with large waste generation.",[15,16557,16558],{},"By adopting circular economy principles, using more sustainable materials, and improving recycled content calculations, footwear brands can reduce their carbon and environmental footprints. The ESPR working plan textiles gives the footwear industry a clear framework for transformation.",[73,16560,16561],{},[76,16562,16563,16565],{},[79,16564],{},[82,16566],{"alt":16567,"height":85,"src":16568,"width":87},"Footwear designers examining sustainable sneakers made from recycled materials in a modern studio","\u002Fimages\u002F2025\u002F06\u002FFootwear-designers-examining-sustainable-sneakers-made-from-recycled-materials-in-a-modern-studio.png",[89,16570,16572],{"id":16571},"what-happens-next","What happens next?",[15,16574,16575],{},"The ESPR working plan textiles is now being followed by the development of future delegated acts, which will turn the plan’s guidelines into binding EU legislation. These acts will provide concrete measures and timelines for achieving the ESPR’s sustainability goals.",[15,16577,16578],{},"Brands should prepare by mapping their environmental footprint, investing in sustainable materials, recycled content, and eco-innovation, and adopting tools like the digital product passport.",[73,16580,16581],{},[76,16582,16583,16585],{},[79,16584],{},[82,16586],{"alt":16587,"height":85,"src":16588,"width":87},"Young fashion designers presenting a sustainable clothing collection at an eco-friendly fashion show","\u002Fimages\u002F2025\u002F06\u002FYoung-fashion-designers-presenting-a-sustainable-clothing-collection-at-an-eco-friendly-fashion-show.png",[89,16590,16592],{"id":16591},"a-sustainable-future-for-the-textile-sector","A sustainable future for the textile sector",[15,16594,16595],{},"The ESPR working plan textiles marks a bold step towards eliminating negative environmental impacts and fostering a sustainable future for the textile and footwear industries. It addresses the entire value chain, from design and sourcing to production, use, and end-of-life management.",[15,16597,16598],{},"For textile brands that embrace these changes, the opportunity is clear: to lead the way in creating sustainable products that meet growing consumer demand, comply with future EU legislation, and contribute to an environmentally impactful sector that drives positive change.",{"title":566,"searchDepth":567,"depth":567,"links":16600},[16601,16602,16603,16604,16605,16606,16607,16608,16609],{"id":16429,"depth":570,"text":16430},{"id":16442,"depth":570,"text":16443},{"id":16466,"depth":570,"text":16467},{"id":16506,"depth":570,"text":16507},{"id":16531,"depth":570,"text":16532},{"id":16541,"depth":570,"text":16542},{"id":16551,"depth":570,"text":16552},{"id":16571,"depth":570,"text":16572},{"id":16591,"depth":570,"text":16592},"How the ESPR working plan textiles will transform the EU market. Learn what textile brands need to know to comply and innovate.",{},"\u002Fimages\u002F2025\u002F06\u002FThe-ESPR-working-plan-textiles.png","\u002Fnews\u002Fthe-espr-working-plan-textiles","2025-06-25T16:37:30+02:00",{"title":16411,"description":16610},"\u002Fnews\u002Fthe-espr-working-plan-textiles\u002F","news\u002Fthe-espr-working-plan-textiles","2025-06-25T16:37:32+02:00","DsQifQK6Zhd93XaFYRXXrdA1pQ1lh8YzB3l6TMx87sA",{"id":16621,"title":16622,"author":7,"body":16623,"category":7,"description":17022,"extension":612,"heading":17023,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":17024,"navigation":614,"ogImage":17025,"path":17026,"publishedAt":17027,"sections":7,"seo":17028,"sourcePath":17029,"stem":17030,"updatedAt":17031,"videos":7,"__hash__":17032},"pages\u002Fnews\u002Fthe-future-of-2d-barcodes.md","The future of 2D barcodes: Key insights from Digital Link",{"type":9,"value":16624,"toc":17015},[16625],[12,16626,16627,16642,16656,16672,16681,16687,16697,16706,16721,16737,16747,16758,16768,16775,16782,16789,16796,16802,16821,16859,16870,16877,16883,16899,16916,16922,16931,16965,16974,16980,16992,17002],{},[15,16628,16629,16630,16635,16636,16638,16639,386],{},"As the digital landscape evolves, ",[50,16631,16633],{"href":272,"rel":16632,"target":2104},[2102,2103],[22,16634,273],{}," is leading the conversation on how ",[22,16637,2121],{}," are transforming ",[22,16640,16641],{},"supply chains, inventory management, consumer engagement, and regulatory compliance",[15,16643,5163,16644,16647,16648,16651,16652,16655],{},[22,16645,16646],{},"January 29, 2025",", Digital Link hosted an exclusive webinar, ",[22,16649,16650],{},"“2025: A new era, how 2D barcodes are redefining business”",", featuring industry experts from ",[22,16653,16654],{},"GS1 Ireland"," and Digital Link itself.",[15,16657,16658,16659,16661,16662,16665,16666,1018,16668,16671],{},"The session was led by ",[22,16660,2623],{},", CEO of Digital Link, alongside ",[22,16663,16664],{},"Maria Svejdar",", Head of Retail at ",[22,16667,16654],{},[22,16669,16670],{},"Stefanie Idrobo",", Business Development Manager at Digital Link.",[15,16673,16674,16675,16677,16678,386],{},"Together, they explored how ",[22,16676,2121],{}," are shaping the future of ",[22,16679,16680],{},"retail, product authentication, and sustainability initiatives",[89,16682,16684],{"id":16683},"making-the-transition-to-2d-barcodes-effortless-real-world-success-stories",[22,16685,16686],{},"Making the transition to 2D barcodes effortless: Real-world success stories",[15,16688,16689,16690,16693,16694,16696],{},"One of the key messages from the ",[22,16691,16692],{},"webinar"," was that transitioning to ",[22,16695,2121],{}," is far easier than many businesses expect.",[15,16698,16699,16700,16702,16703,386],{},"A common misconception is that implementing ",[22,16701,5226],{}," requires significant technical overhauls or is only viable for ",[22,16704,16705],{},"large global corporations",[15,16707,16708,16709,16712,16713,16716,16717,16720],{},"In reality, ",[22,16710,16711],{},"small and medium-sized businesses (SMBs)"," are already integrating ",[22,16714,16715],{},"Digital Link’s 2D QR codes"," seamlessly into their operations, enhancing ",[22,16718,16719],{},"efficiency, compliance, and consumer engagement"," without disrupting existing workflows.",[15,16722,16723,16724,16727,16728,2553,16731,16734,16735,386],{},"To illustrate this point, the webinar featured ",[22,16725,16726],{},"real-life case studies"," across ",[22,16729,16730],{},"diverse industries",[22,16732,16733],{},"businesses of all sizes"," are successfully adopting ",[22,16736,3802],{},[15,16738,16739,16742,16743,16746],{},[22,16740,16741],{},"ALQVIMIA and The Nature of Things (cosmetics), NIFA (fish), METALUBE (lubricants), Charro (beer), and others"," were highlighted as examples of how ",[22,16744,16745],{},"SMBs are leveraging Digital Link’s technology"," to improve traceability, provide transparency, and boost customer engagement.",[15,16748,16749,16750,16753,16754,16757],{},"Each of these companies started with ",[22,16751,16752],{},"a simple, scalable approach",", embedding 2D QR codes onto their packaging, allowing them to ",[22,16755,16756],{},"update product information dynamically, enhance consumer interaction, and meet evolving regulatory requirements"," without costly IT investments.",[15,16759,16760,16761,16764,16765],{},"By focusing on ",[22,16762,16763],{},"SMBs rather than multinational corporations",", the webinar reinforced an essential takeaway: ",[22,16766,16767],{},"“You can do this, too.”",[15,16769,16770,16771,16774],{},"No massive infrastructure changes are required, just ",[22,16772,16773],{},"a straightforward solution that integrates with existing operations"," and brings immediate benefits.",[15,16776,16777,16778,16781],{},"Whether it’s tracking sustainability efforts, streamlining product traceability, or engaging customers through interactive packaging, the transition to 2D barcodes is ",[22,16779,16780],{},"accessible, achievable, and already driving success"," for businesses worldwide.",[15,16783,16784,16785,16788],{},"Through these case studies, the message was clear: ",[22,16786,16787],{},"any company, regardless of size or industry",", can harness the power of 2D barcodes to future-proof their operations and enhance consumer engagement.",[73,16790,16791],{},[82,16792],{"alt":16793,"src":16794,"title":16795},"5d7499b4 8553 45c1 ac89 ff4d0e15e8b3","\u002Fimages\u002Fext\u002Fdae2084f00ce9bec.png","The future of 2D barcodes: Insights from Digital Link’s webinar with GS1 Ireland 1",[89,16797,16799],{"id":16798},"why-2d-barcodes-are-a-game-changer-for-businesses-and-consumers",[22,16800,16801],{},"Why 2D barcodes are a game changer for businesses and consumers",[15,16803,16804,16805,16807,16808,16811,16812,16814,16815,55,16817,16820],{},"One of the key takeaways from the webinar was how ",[22,16806,2121],{}," are a ",[22,16809,16810],{},"game changer"," in the industry, offering ",[22,16813,9731],{}," compared to traditional ",[22,16816,8514],{},[22,16818,16819],{},"one-dimensional barcodes",". Their advantages include:",[15,16822,2241,16823,16826,16827,16830,16831,2241,16833,16836,16837,4075,16840,386,16843,2241,16845,16848,16849,16852,16853,16855,16856,386],{},[22,16824,16825],{},"Higher data capacity",", allowing ",[22,16828,16829],{},"batch and lot numbers, regulatory information, and sustainability initiatives"," to be embedded in a single scan.",[399,16832],{},[22,16834,16835],{},"Enhanced consumer experience",", enabling shoppers to make ",[22,16838,16839],{},"informed decisions",[22,16841,16842],{},"product details, expiration dates, and ethical sourcing",[399,16844],{},[22,16846,16847],{},"Improved efficiency in retail",", as ",[22,16850,16851],{},"C-store operators and major retailers"," upgrade their ",[22,16854,15530],{}," to support ",[22,16857,16858],{},"data matrix codes and QR codes",[15,16860,1863,16861,16863,16864,16866,16867,386],{},[22,16862,2623],{}," emphasized in the webinar, the shift to ",[22,16865,2121],{}," represents ",[22,16868,16869],{},"a new era in global trade and business efficiency",[73,16871,16872],{},[82,16873],{"alt":16874,"src":16875,"title":16876},"a9c6d6de b441 44c3 bb08 13bd3bb8f64e","\u002Fimages\u002Fext\u002Fc453bfb259341889.jpeg","The future of 2D barcodes: Insights from Digital Link’s webinar with GS1 Ireland 2",[89,16878,16880],{"id":16879},"the-role-of-digital-link-in-the-transition-to-2d-barcodes",[22,16881,16882],{},"The role of Digital Link in the transition to 2D barcodes",[15,16884,1036,16885,16887,16888,16891,16892,16895,16896,386],{},[22,16886,273],{},", we are committed to ",[22,16889,16890],{},"empowering businesses"," with innovative ",[22,16893,16894],{},"2D barcode technology",". Our goal is to ",[22,16897,16898],{},"help companies ensure compliance, enhance consumer engagement, and optimize operational efficiency",[15,16900,5820,16901,16904,16905,13845,16908,1551,16910,1014,16913,386],{},[22,16902,16903],{},"data matrix codes and QR codes becoming industry standards",", our webinar reinforced why companies must embrace ",[22,16906,16907],{},"this future-proof technology",[22,16909,9339],{},[22,16911,16912],{},"product authentication and point-of-care tracking",[22,16914,16915],{},"2D barcodes are reshaping industries worldwide",[89,16917,16919],{"id":16918},"what-businesses-need-to-do-to-stay-ahead",[22,16920,16921],{},"What businesses need to do to stay ahead",[15,16923,1260,16924,16927,16928,16930],{},[22,16925,16926],{},"future of 2D barcodes"," is here, and ",[22,16929,273],{}," is at the center of this transition. To stay ahead, businesses should:",[15,16932,16933,16934,16937,16938,16933,16940,16943,16944,16947,16948,16933,16950,16953,16954,386,16956,16933,16958,16961,16962,386],{},"🔹 ",[22,16935,16936],{},"Register on Digital Link"," to seamlessly generate and manage next-generation 2D barcodes.",[399,16939],{},[22,16941,16942],{},"Add products effortlessly"," by entering their ",[22,16945,16946],{},"GTINs or product identifiers",", ensuring accurate traceability.",[399,16949],{},[22,16951,16952],{},"Embed detailed product information"," directly into scannable codes, enabling seamless ",[22,16955,254],{},[399,16957],{},[22,16959,16960],{},"Engage consumers dynamically"," by linking QR codes to ",[22,16963,16964],{},"interactive experiences, sustainability insights, and digital loyalty programs",[15,16966,1863,16967,16970,16971,386],{},[22,16968,16969],{},"Paula Rivero, Maria Svejdar, and Stefanie Idrobo"," discussed in the webinar, this transition will define the next generation of ",[22,16972,16973],{},"retail, manufacturing, and product authentication",[89,16975,16977],{"id":16976},"conclusion-digital-links-commitment-to-the-future-of-2d-barcodes",[22,16978,16979],{},"Conclusion: Digital Link’s commitment to the future of 2D barcodes",[15,16981,16982,16984,16985,16988,16989,386],{},[22,16983,273],{}," is driving ",[22,16986,16987],{},"the transition to 2D barcodes",", ensuring that businesses can ",[22,16990,16991],{},"track products, streamline operations, and provide consumers with more transparency and data-driven insights",[15,16993,16994,16995,16998,16999,386],{},"📢 ",[22,16996,16997],{},"Want to learn more?"," If you missed our webinar, stay tuned for upcoming insights on ",[22,17000,17001],{},"2D barcodes, regulatory compliance, and the future of product authentication",[15,17003,2327,17004,17007,17012,2605],{},[22,17005,17006],{},"Join ",[50,17008,17010],{"href":272,"rel":17009,"target":2104},[2102,2103],[22,17011,273],{},[22,17013,17014],{}," in shaping the future of business.",{"title":566,"searchDepth":567,"depth":567,"links":17016},[17017,17018,17019,17020,17021],{"id":16683,"depth":570,"text":16686},{"id":16798,"depth":570,"text":16801},{"id":16879,"depth":570,"text":16882},{"id":16918,"depth":570,"text":16921},{"id":16976,"depth":570,"text":16979},"Explore the future of 2D barcodes with insights from Digital Link’s webinar. Learn how they enhance traceability, compliance, and engagement.","The future of 2D barcodes: Insights from Digital Link’s webinar with GS1 Ireland",{},"\u002Fimages\u002F2025\u002F02\u002FThe-future-of-2D-barcodes-2-1024x584.webp","\u002Fnews\u002Fthe-future-of-2d-barcodes","2025-02-04T10:21:18+01:00",{"title":16622,"description":17022},"\u002Fnews\u002Fthe-future-of-2d-barcodes\u002F","news\u002Fthe-future-of-2d-barcodes","2025-02-04T10:21:19+01:00","8wUZlRHDH8BDa6Ff1U5dszhh0tExzVra1jfzj9c3JdA",{"id":17034,"title":17035,"author":7,"body":17036,"category":7,"description":17090,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":17091,"navigation":614,"ogImage":17092,"path":17093,"publishedAt":17094,"sections":7,"seo":17095,"sourcePath":17096,"stem":17097,"updatedAt":17098,"videos":7,"__hash__":17099},"pages\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai.md","Unlocking the future of retail with next-gen barcodes and AI",{"type":9,"value":17037,"toc":17088},[17038],[12,17039,17040,17043,17049,17054,17061,17067,17070,17075],{},[15,17041,17042],{},"Retail is evolving faster than ever. Shoppers expect instant access to accurate information, personalized offers, and proof of a brand’s values, all at the shelf. At the same time, retailers need packaging that meets new compliance rules, simplifies operations, and creates stronger engagement.",[15,17044,12159,17045,17048],{},[22,17046,17047],{},"GS1 Digital Link powered 2D barcodes"," come in. With a single code, retailers can meet compliance requirements, enable seamless POS integration, and open a direct digital channel to every shopper. Instead of static labels, packaging becomes dynamic, always up-to-date, and tailored to each market.",[15,17050,17051,17052,386],{},"But the biggest shift is just beginning: ",[22,17053,27],{},[73,17055,17056],{},[82,17057],{"alt":3947,"height":17058,"src":17059,"title":17060,"width":2877},542,"\u002Fimages\u002F2025\u002F09\u002FConversational-packaging-1024x542.webp","Unlocking the future of retail with next-gen barcodes and AI 1",[15,17062,4027,17063,17066],{},[22,17064,17065],{},"Digital Link’s new AI-powered assistant, Cleo",", products can now “speak” directly with consumers. Scan a next-gen barcode, and Cleo provides instant answers drawn from brand-approved information: how to use cream, the origin of a wine, or a product’s recycling instructions. The interaction is personalized, interactive, and always on-brand, helping retailers build trust and deepen shopper loyalty.",[15,17068,17069],{},"For retailers, the value goes beyond engagement. Every scan generates insights into shopper behavior: what questions are asked, which products get the most attention, and how customers interact post-purchase. This turns packaging into both a marketing channel and a data-driven decision tool.",[15,17071,17072],{},[22,17073,17074],{},"Retail is no longer just about the shelf. It’s about conversations that continue long after checkout.",[15,17076,17077,17078,17083,17084],{},"You can ",[50,17079,17082],{"href":17080,"rel":17081,"target":2104},"https:\u002F\u002Fqr.thenatureofthings.ie\u002F01\u002F05391533910047",[2102,2103],"try Cleo by yourself"," and learn more about conversational packaging and next-gen QR codes at",[50,17085,17087],{"href":17086},"\u002F?utm_source=gs1-au&utm_medium=newsletter&utm_campaign=202510&utm_term=retail"," digital-link.com",{"title":566,"searchDepth":567,"depth":567,"links":17089},[],"How GS1 Digital Link and conversational packaging are reshaping the shopper experience, driving the future of retail with next-gen barcodes and AI.",{},"\u002Fimages\u002F2025\u002F09\u002FThe-future-of-conversational-packaging-1024x619.webp","\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai","2025-09-25T09:47:03+02:00",{"title":17035,"description":17090},"\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai\u002F","news\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai","2025-10-10T15:30:37+02:00","jzr4L8QUUxiKamCc2Yb7l2D-n-H7ss060_Yl4Nke5tI",{"id":17101,"title":17102,"author":7,"body":17103,"category":7,"description":17263,"extension":612,"heading":17264,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":17265,"navigation":614,"ogImage":17266,"path":17267,"publishedAt":17268,"sections":7,"seo":17269,"sourcePath":17270,"stem":17271,"updatedAt":17272,"videos":7,"__hash__":17273},"pages\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway.md","Transforming Print and Packaging into a Digital Gateway",{"type":9,"value":17104,"toc":17257},[17105],[12,17106,17107,17141,17152,17156,17159,17173,17180,17184,17190,17197,17200,17208,17212,17215,17229,17236,17240,17246],{},[15,17108,17109,17110,17112,17113,17116,17117,17122,17123,17129,17130,17137,17138,17140],{},"On October 16, our team at ",[50,17111,273],{"href":272}," took part in the online session ",[43,17114,17115],{},"“Transforming Print and Packaging into a Digital Gateway”",", where our CEO & Founder ",[22,17118,17119],{},[50,17120,2623],{"href":4853,"rel":17121,"target":2104},[2102,2103]," and Business Developer ",[22,17124,17125],{},[50,17126,16670],{"href":17127,"rel":17128,"target":2104},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fstefanie-idrobo\u002F",[2102,2103],", together with industry host ",[22,17131,17132],{},[50,17133,17136],{"href":17134,"rel":17135,"target":2104},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdeborahcorn\u002F",[2102,2103],"Deborah Corn",", explored the future of connected packaging, and introduced ",[22,17139,45],{},", our conversational AI for packaging.",[15,17142,17143,17144,17147,17148,17151],{},"During the session, Paula and Stefanie discussed how brands can evolve from static packaging to ",[22,17145,17146],{},"smart, dynamic and interactive experiences"," powered by Digital Link. They explained how QR codes are no longer simply access points to information, but ",[22,17149,17150],{},"fully conversational touchpoints"," that engage, guide and support consumers directly from the product.",[89,17153,17155],{"id":17154},"from-traditional-print-to-printsmart","From traditional print to #PrintSmart",[15,17157,17158],{},"The talk walked attendees through the foundations of intelligent QR-driven experiences, covering key differences between static and dynamic codes, and the advanced capabilities enabled by Digital Link, including:",[353,17160,17161,17164,17167,17170],{},[356,17162,17163],{},"Real-time content updates without reprinting",[356,17165,17166],{},"Batch- and expiry-level traceability",[356,17168,17169],{},"Product recall management and POS readability",[356,17171,17172],{},"Multi-language content for global engagement",[15,17174,17175,17176,17179],{},"With these capabilities, packaging evolves into a ",[22,17177,17178],{},"dynamic digital gateway",", delivering relevance, transparency, and measurable engagement.",[89,17181,17183],{"id":17182},"meet-cleo-the-ai-that-makes-packaging-speak","Meet Cleo: The AI that makes packaging speak",[15,17185,17186,17187,17189],{},"The highlight of the session was ",[22,17188,45],{},", our AI assistant designed specifically for print and packaging.",[15,17191,17192,17193,17196],{},"Cleo transforms packaging into a ",[22,17194,17195],{},"two-way conversational interface",", allowing consumers to scan a QR code and ask questions about the product: from usage instructions and sustainability, to brand storytelling and inspiration.",[15,17198,17199],{},"Whether it’s a bottle recommending cocktails, a business card scheduling meetings, or a product answering questions, Cleo brings packaging to life in a completely new way.",[2905,17201,17202],{},[15,17203,17204,17207],{},[22,17205,17206],{},"“Let’s make print speak human.”"," This was the idea that guided the live demo and showcased how packaging can become interactive, personal and memorable.",[89,17209,17211],{"id":17210},"why-the-future-of-packaging-is-conversational","Why the future of packaging is conversational",[15,17213,17214],{},"The presentation closed with real examples and insights into what conversational packaging means for brands:",[353,17216,17217,17220,17223,17226],{},[356,17218,17219],{},"Data-driven, measurable engagement",[356,17221,17222],{},"Personalized consumer journeys",[356,17224,17225],{},"Sustainable packaging without reprints",[356,17227,17228],{},"A frictionless path from print to conversion",[15,17230,17231,17232,17235],{},"As Paula and Stefanie demonstrated, alongside Deborah Corn, connected packaging is not about simply adding a QR code. It is about ",[22,17233,17234],{},"creating meaningful and dynamic interactions"," that bridge the physical and digital worlds.",[89,17237,17239],{"id":17238},"thank-you-for-joining-us","Thank you for joining us",[15,17241,17242,17243,386],{},"Thank you to everyone who attended and took part in the conversation. We are excited to continue leading the evolution of smart packaging, making every product not just printed, but ",[22,17244,17245],{},"intelligent, interactive and human-centered",[15,17247,17248,17249,17251,17252,55,17254,17256],{},"Want to discover how your brand can unlock this new era of packaging?",[399,17250],{},"👉 Explore ",[50,17253,45],{"href":52},[50,17255,27],{"href":60},"!",{"title":566,"searchDepth":567,"depth":567,"links":17258},[17259,17260,17261,17262],{"id":17154,"depth":570,"text":17155},{"id":17182,"depth":570,"text":17183},{"id":17210,"depth":570,"text":17211},{"id":17238,"depth":570,"text":17239},"Digital Link explores how brands are transforming print and packaging into a digital gateway through smart QR and conversational AI, featuring Cleo.","Digital Link at Transforming Print and Packaging into a Digital Gateway: Bringing packaging to life with AI",{},"\u002Fimages\u002F2025\u002F11\u002FTransforming-Print-and-Packaging-into-a-Digital-Gateway.webp","\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway","2025-11-04T11:05:28+01:00",{"title":17102,"description":17263},"\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway\u002F","news\u002Ftransforming-print-and-packaging-into-a-digital-gateway","2025-11-04T11:05:31+01:00","PC3cgIA1sBWcQ0sxmKrmAMxCUQZa1uI0AEE0zeOde8U",{"id":17275,"title":17276,"author":7,"body":17277,"category":7,"description":17827,"extension":612,"heading":17828,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":17829,"navigation":614,"ogImage":17830,"path":17831,"publishedAt":17832,"sections":7,"seo":17833,"sourcePath":17834,"stem":17835,"updatedAt":17836,"videos":7,"__hash__":17837},"pages\u002Fnews\u002Fupc-vs-qr-code.md","UPC vs QR code: Which is better for product packaging?",{"type":9,"value":17278,"toc":17807},[17279],[12,17280,17281,17284,17287,17294,17298,17301,17304,17307,17317,17321,17324,17328,17331,17342,17345,17355,17359,17362,17382,17385,17395,17399,17402,17405,17408,17422,17432,17436,17439,17446,17449,17459,17463,17470,17473,17487,17490,17494,17497,17500,17510,17514,17640,17644,17647,17653,17663,17667,17673,17687,17690,17700,17704,17710,17713,17716,17722,17725,17729,17736,17739,17742,17749,17753,17756,17788,17792,17795,17798,17804],{},[15,17282,17283],{},"The UPC code has been a reliable fixture in the retail world for decades. Since the 1970s, these black-and-white bars have helped streamline checkout, manage inventory, and reduce human error across countless point-of-sale systems. But we’ve entered a new era.",[15,17285,17286],{},"As mobile devices become universal and consumer expectations evolve, QR codes are stepping up with features the old guard can’t match.",[15,17288,17289,17290,17293],{},"So what’s the real difference in the debate of ",[43,17291,17292],{},"UPC vs QR code","? Is one replacing the other? Let’s dig into the details and see how barcodes and QR codes compare, and which one brands should adopt moving forward.",[89,17295,17297],{"id":17296},"what-is-a-upc-code","What is a UPC code?",[15,17299,17300],{},"The Universal Product Code (UPC) is a type of one-dimensional barcode consisting of a 12-digit numeric code. It’s found on nearly every product label worldwide and is primarily used for retail checkout, inventory management, and supply chain efficiency. Vendors track products using this simple tool.",[15,17302,17303],{},"Each UPC code contains a unique identifier for a specific product, making it machine-readable by standard barcode scanners.",[15,17305,17306],{},"However, despite its widespread use, the UPC barcode has limitations. It encodes only a static number, meaning there is no room for dynamic content, additional product information, or digital experiences.",[73,17308,17309],{},[76,17310,17311,17313],{},[79,17312],{},[82,17314],{"alt":17315,"height":85,"src":17316,"width":87},"Amber pill bottle with a white UPC barcode label placed on a wooden surface in a softly lit kitchen.","\u002Fimages\u002F2025\u002F05\u002FAmber-pill-bottle-with-a-white-UPC-barcode-label-placed-on-a-wooden-surface-in-a-softly-lit-kitchen.png",[97,17318,17320],{"id":17319},"a-quick-history-of-the-upc","A quick history of the UPC",[15,17322,17323],{},"The UPC was born in the early 1970s, when George Laurer of IBM designed the system in response to a growing need for faster checkout processes. The first retail scan occurred in 1974 at a Marsh supermarket in Ohio (on a pack of Wrigley’s gum, no less). That iconic item now sits in the Smithsonian.",[97,17325,17327],{"id":17326},"why-upc-barcodes-became-so-important","Why UPC barcodes became so important",[15,17329,17330],{},"Over time, UPC barcodes became the industry standard across North America. Internationally, they were joined by EAN codes (European Article Numbers), allowing global trade partners to speak the same language. Retailers embraced them because they simplified:",[353,17332,17333,17336,17339],{},[356,17334,17335],{},"Check out at the point of sale",[356,17337,17338],{},"Inventory management systems",[356,17340,17341],{},"Tracking products through the supply chain",[15,17343,17344],{},"But today, their role is evolving.",[73,17346,17347],{},[76,17348,17349,17351],{},[79,17350],{},[82,17352],{"alt":17353,"height":85,"src":17354,"width":87},"Cashier scanning a UPC barcode on packaged meat at a supermarket checkout.","\u002Fimages\u002F2025\u002F05\u002FCashier-scanning-a-UPC-barcode-on-packaged-meat-at-a-supermarket-checkout.png",[89,17356,17358],{"id":17357},"the-limits-of-upc-codes","The limits of UPC codes",[15,17360,17361],{},"While UPC labels are great at identifying products, they fall short in several key areas:",[353,17363,17364,17370,17376],{},[356,17365,17366,17369],{},[22,17367,17368],{},"Static data only",": The information encoded is fixed at the time of printing.",[356,17371,17372,17375],{},[22,17373,17374],{},"No engagement",": There’s no ability to store web links, promotional material, or marketing campaign content.",[356,17377,17378,17381],{},[22,17379,17380],{},"No traceability features",": You won’t find batch numbers, expiration dates, or serial numbers embedded in UPC barcodes.",[15,17383,17384],{},"That’s where two-dimensional barcodes, like QR codes, come into play.",[73,17386,17387],{},[76,17388,17389,17391],{},[79,17390],{},[82,17392],{"alt":17393,"height":85,"src":17394,"width":87},"Glass bottle with a barcode label and minimal product information, highlighting the limitations of static UPC codes.","\u002Fimages\u002F2025\u002F05\u002FGlass-bottle-with-a-barcode-label-and-minimal-product-information-highlighting-the-limitations-of-static-UPC-codes.png",[89,17396,17398],{"id":17397},"what-is-a-qr-code","What is a QR code?",[15,17400,17401],{},"A QR code (short for Quick Response code) is a two-dimensional barcode that can store vastly more data than traditional one-dimensional barcodes like the UPC.",[15,17403,17404],{},"These machine-readable barcodes are designed in a matrix format and can hold hundreds of characters, including URLs, alphanumeric strings, or encoded product details.",[15,17406,17407],{},"Using a smartphone camera or a QR code reader, they’re easily scannable from any angle, offering more data in a smaller footprint. Unlike UPC barcodes, QR codes enable:",[353,17409,17410,17413,17416,17419],{},[356,17411,17412],{},"Instant access to product pages or digital content",[356,17414,17415],{},"Batch tracking and expiry information",[356,17417,17418],{},"Custom links for region-specific data",[356,17420,17421],{},"Consumer engagement via video, social media links, or offers",[73,17423,17424],{},[76,17425,17426,17428],{},[79,17427],{},[82,17429],{"alt":17430,"height":85,"src":17431,"width":87},"Cardboard skincare box featuring a QR code printed on the label in a softly lit indoor setting.","\u002Fimages\u002F2025\u002F05\u002FCardboard-skincare-box-featuring-a-QR-code-printed-on-the-label-in-a-softly-lit-indoor-setting.png",[97,17433,17435],{"id":17434},"the-invention-and-reinvention-of-qr-codes","The invention and reinvention of QR codes",[15,17437,17438],{},"Initially developed by Denso Wave in 1994 for tracking automotive parts, QR codes found new life with the rise of mobile devices in the 2000s.",[15,17440,17441,17442,17445],{},"But the real turning point came in 2009, when QR Code KIT, our sister company, introduced ",[22,17443,17444],{},"dynamic QR codes",". A game-changer that allowed the information behind a code to be updated even after printing.",[15,17447,17448],{},"Dynamic QR codes made it possible to manage product data, change campaign messaging, and track analytics, all using the same code.",[73,17450,17451],{},[76,17452,17453,17455],{},[79,17454],{},[82,17456],{"alt":17457,"height":85,"src":17458,"width":87},"Person designing a QR code on a laptop while surrounded by printed prototypes on a wooden desk.","\u002Fimages\u002F2025\u002F05\u002FPerson-designing-a-QR-code-on-a-laptop-while-surrounded-by-printed-prototypes-on-a-wooden-desk.png",[89,17460,17462],{"id":17461},"what-is-a-gs1-qr-code","What is a GS1 QR code?",[15,17464,17465,17466,17469],{},"GS1 QR codes are built using the ",[50,17467,5576],{"href":17468},"\u002Fguides\u002Fgs1-digital-link-basics\u002F"," standard. Instead of just storing a Global Trade Item Number (GTIN), these two-dimensional codes embed that GTIN into a URL structure, making them readable by barcode scanners and mobile devices.",[15,17471,17472],{},"With a single scan, the GS1 QR code can:",[353,17474,17475,17478,17481,17484],{},[356,17476,17477],{},"Direct consumers to digital product passports",[356,17479,17480],{},"Store information for inventory management systems",[356,17482,17483],{},"Serve product recalls or regulatory notices",[356,17485,17486],{},"Deliver region-specific marketing",[15,17488,17489],{},"All of this can be achieved using the same code, without needing multiple barcodes.",[97,17491,17493],{"id":17492},"the-power-behind-the-scan-how-the-resolver-works","The power behind the scan: how the resolver works",[15,17495,17496],{},"A resolver is at the heart of a GS1 QR code: an innovative cloud-based system that recognizes the GTIN in the link and routes the user to the appropriate destination. Whether scanned at a warehouse or by an end consumer, the resolver tailors the response based on context, language, and device.",[15,17498,17499],{},"Even better? It works offline for industrial systems and online for consumer-facing experiences.",[73,17501,17502],{},[76,17503,17504,17506],{},[79,17505],{},[82,17507],{"alt":17508,"height":85,"src":17509,"width":87},"Person scanning a QR code on kraft packaging with a smartphone in a warehouse, representing dynamic QR response routing.","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-a-QR-code-on-kraft-packaging-with-a-smartphone-in-a-warehouse-representing-dynamic-QR-response-routing.png",[89,17511,17513],{"id":17512},"upc-and-qr-code-key-differences","UPC and QR code: Key differences",[73,17515,17516],{},[17517,17518,17519],"table",{},[17520,17521,17522,17535,17549,17562,17575,17588,17601,17614,17627],"tbody",{},[17523,17524,17525,17529,17532],"tr",{},[17526,17527,17528],"th",{},"Feature",[17526,17530,17531],{},"UPC Code (1D)",[17526,17533,17534],{},"GS1 QR Code (2D)",[17523,17536,17537,17543,17546],{},[17538,17539,17540],"td",{},[22,17541,17542],{},"Data capacity",[17538,17544,17545],{},"Up to 12 digits",[17538,17547,17548],{},"Thousands of characters",[17523,17550,17551,17556,17559],{},[17538,17552,17553],{},[22,17554,17555],{},"Scan method",[17538,17557,17558],{},"Barcode scanner only",[17538,17560,17561],{},"Smartphone & scanner",[17523,17563,17564,17569,17572],{},[17538,17565,17566],{},[22,17567,17568],{},"Scannability",[17538,17570,17571],{},"One-directional",[17538,17573,17574],{},"Omnidirectional",[17523,17576,17577,17582,17585],{},[17538,17578,17579],{},[22,17580,17581],{},"Data type",[17538,17583,17584],{},"Static only",[17538,17586,17587],{},"Dynamic & static",[17523,17589,17590,17595,17598],{},[17538,17591,17592],{},[22,17593,17594],{},"Packaging",[17538,17596,17597],{},"Requires multiple labels",[17538,17599,17600],{},"Combines into one code",[17523,17602,17603,17608,17611],{},[17538,17604,17605],{},[22,17606,17607],{},"Engagement",[17538,17609,17610],{},"None",[17538,17612,17613],{},"Direct to product pages, social media links, or CTAs",[17523,17615,17616,17621,17624],{},[17538,17617,17618],{},[22,17619,17620],{},"Traceability",[17538,17622,17623],{},"Limited",[17538,17625,17626],{},"Includes batch numbers, expiration dates, and serial numbers",[17523,17628,17629,17634,17637],{},[17538,17630,17631],{},[22,17632,17633],{},"Use case",[17538,17635,17636],{},"Point of sale",[17538,17638,17639],{},"Marketing, compliance, supply chain, e-labels",[89,17641,17643],{"id":17642},"are-upc-codes-being-replaced","Are UPC codes being replaced?",[15,17645,17646],{},"Yes and no. UPC barcodes are still valid, especially in North American retail systems. But we’re seeing a shift toward two-dimensional codes serving multiple purposes. Retailers, regulators, and consumers alike want more data, better engagement, and easier access.",[15,17648,17649,17650,17652],{},"Many brands are now adopting ",[22,17651,3039],{}," to power both inventory management and digital experiences from the same barcode label.",[73,17654,17655],{},[76,17656,17657,17659],{},[79,17658],{},[82,17660],{"alt":17661,"height":85,"src":17662,"width":87},"Person holding two product boxes in a store aisle, comparing one with a barcode and another with a QR code.","\u002Fimages\u002F2025\u002F05\u002FPerson-holding-two-product-boxes-in-a-store-aisle-comparing-one-with-a-barcode-and-another-with-a-QR-code.png",[89,17664,17666],{"id":17665},"why-are-brands-making-the-switch","Why are brands making the switch?",[15,17668,17669,17670,17672],{},"A new generation of product labels is emerging: interactive, multilingual, and fully customizable. Brands are turning to ",[50,17671,273],{"href":272}," to:",[353,17674,17675,17678,17681,17684],{},[356,17676,17677],{},"Consolidate barcodes and QR codes into a single matrix barcode",[356,17679,17680],{},"Create high-resolution artwork for compliance",[356,17682,17683],{},"Run personalized marketing campaigns through product packaging",[356,17685,17686],{},"Track analytics and scan data from a single scan",[15,17688,17689],{},"With the help of a modern QR code generator like Digital Link, brands gain the power to update product information on the fly and store information in the cloud.",[73,17691,17692],{},[76,17693,17694,17696],{},[79,17695],{},[82,17697],{"alt":17698,"height":85,"src":17699,"width":87},"Team of professionals reviewing QR code label designs on printed cards and a tablet during a product packaging meeting.","\u002Fimages\u002F2025\u002F05\u002FTeam-of-professionals-reviewing-QR-code-label-designs-on-printed-cards-and-a-tablet-during-a-product-packaging-meeting.png",[89,17701,17703],{"id":17702},"how-qr-codes-transform-consumer-packaging","How QR codes transform consumer packaging",[15,17705,17706,17707,386],{},"As packaging evolves beyond static branding and nutritional facts, it’s becoming a key channel for digital engagement. Today’s packaging must do more than look good on a shelf; it must ",[22,17708,17709],{},"interact, inform, and connect",[15,17711,17712],{},"QR codes, especially GS1-compliant ones, are enabling exactly that.",[15,17714,17715],{},"With a single scan, brands can turn a product’s physical exterior into a digital gateway, linking to sustainability stories, product origins, social media campaigns, and more. This shift transforms packaging from a cost center into a dynamic, value-driving asset.",[15,17717,17718,17719,386],{},"The ability to deliver region-specific content, update messaging post-production, and collect scan data also makes",[50,17720,17721],{"href":3801}," QR-enhanced packaging more strategic",[15,17723,17724],{},"It aligns with rising expectations for transparency, accessibility, and personalized experiences, all directly through the packaging consumers already hold in their hands.",[89,17726,17728],{"id":17727},"modern-label-design-for-qr-enabled-products","Modern label design for QR-enabled products",[15,17730,17731,17732,17735],{},"As brands adopt QR codes, they must also rethink their label design. A well-placed, clearly visible QR code is only effective if users are ",[22,17733,17734],{},"enticed to scan it,"," and the surrounding design reinforces trust and usability.",[15,17737,17738],{},"Modern label design now considers QR code visibility, white space for scanability, and cues like calls to action or visual framing. High resolution artwork and proper contrast are essential to avoid scanning errors. But more than that, designers must balance aesthetics with function, blending brand identity with digital utility.",[15,17740,17741],{},"A single label may now need to satisfy regulatory requirements, support marketing goals, and provide a seamless mobile experience.",[15,17743,17744,17745,17748],{},"With the right QR code generator, teams can easily ",[22,17746,17747],{},"create high-resolution artwork"," and integrate dynamic links without sacrificing visual appeal. The result is smarter packaging design that elevates the product and the experience.",[89,17750,17752],{"id":17751},"how-to-upgrade-from-upc-to-gs1-qr-codes","How to upgrade from UPC to GS1 QR codes",[15,17754,17755],{},"If you’re ready to embrace the next generation of barcodes and elevate your product packaging, here’s where to start:",[503,17757,17758,17764,17770,17776,17782],{},[356,17759,17760,17763],{},[22,17761,17762],{},"Evaluate your systems",": Ensure your barcode scanner and inventory management tools can handle two-dimensional codes.",[356,17765,17766,17769],{},[22,17767,17768],{},"Register with GS1",": You’ll need a GS1 company prefix to generate a global trade item number.",[356,17771,17772,17775],{},[22,17773,17774],{},"Choose a QR code generator",": Use Digital Link to create smart GS1 QR codes that meet regulatory and marketing needs.",[356,17777,17778,17781],{},[22,17779,17780],{},"Update your packaging",": Replace or complement existing UPC labels with modern two-dimensional codes.",[356,17783,17784,17787],{},[22,17785,17786],{},"Test & track",": Scan barcodes in retail and industrial environments to validate the printing process, proper colors, and functionality.",[89,17789,17791],{"id":17790},"the-future-of-product-labeling","The future of product labeling",[15,17793,17794],{},"The retail industry is at a turning point. Traditional barcodes like UPC codes served us well for decades, but they’re no longer enough.",[15,17796,17797],{},"With consumers demanding transparency, regulators requiring more product data, and marketers needing new ways to engage, the case for two dimensional QR codes is stronger than ever.",[15,17799,17800,17801,17803],{},"GS1 QR codes powered by ",[50,17802,273],{"href":272}," are more than just barcodes: they’re data hubs, marketing tools, and compliance solutions rolled into one.",[15,17805,17806],{},"In the end, the answer is clear: The GS1 QR code is not just a replacement. It’s an upgrade.",{"title":566,"searchDepth":567,"depth":567,"links":17808},[17809,17813,17814,17817,17820,17821,17822,17823,17824,17825,17826],{"id":17296,"depth":570,"text":17297,"children":17810},[17811,17812],{"id":17319,"depth":567,"text":17320},{"id":17326,"depth":567,"text":17327},{"id":17357,"depth":570,"text":17358},{"id":17397,"depth":570,"text":17398,"children":17815},[17816],{"id":17434,"depth":567,"text":17435},{"id":17461,"depth":570,"text":17462,"children":17818},[17819],{"id":17492,"depth":567,"text":17493},{"id":17512,"depth":570,"text":17513},{"id":17642,"depth":570,"text":17643},{"id":17665,"depth":570,"text":17666},{"id":17702,"depth":570,"text":17703},{"id":17727,"depth":570,"text":17728},{"id":17751,"depth":570,"text":17752},{"id":17790,"depth":570,"text":17791},"UPC vs QR code: Compare both and discover how GS1 QR codes offer better traceability, engagement, and smarter packaging.","UPC vs QR code: Which one is better for modern product packaging?",{},"\u002Fimages\u002F2025\u002F05\u002FUPC-vs-QR-code.png","\u002Fnews\u002Fupc-vs-qr-code","2025-05-13T20:07:13+02:00",{"title":17276,"description":17827},"\u002Fnews\u002Fupc-vs-qr-code\u002F","news\u002Fupc-vs-qr-code","2025-06-20T15:59:17+02:00","TYAYBU8Qd6UYpmH2OF3VqZE3s7ijxberEgyPG9wOCXk",{"id":17839,"title":17840,"author":7,"body":17841,"category":7,"description":18303,"extension":612,"heading":18304,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":18305,"navigation":614,"ogImage":18306,"path":18307,"publishedAt":18308,"sections":7,"seo":18309,"sourcePath":18310,"stem":18311,"updatedAt":18312,"videos":7,"__hash__":18313},"pages\u002Fnews\u002Fwhat-ai-powered-packaging-means.md","What AI-powered packaging means for smarter designs",{"type":9,"value":17842,"toc":18290},[17843],[12,17844,17845,17855,17861,17865,17875,17901,17912,17922,17926,17934,17940,17943,17960,17966,17973,17977,17983,18003,18010,18020,18024,18027,18038,18042,18049,18075,18082,18086,18092,18109,18115,18125,18129,18132,18143,18146,18150,18155,18185,18192,18196,18202,18216,18223,18227,18234,18259,18268,18270,18276,18285],{},[15,17846,17847,17848,17851,17852,17854],{},"Understanding ",[22,17849,17850],{},"what AI-powered packaging means"," is no longer optional for companies in the packaging industry. Artificial intelligence is reshaping packaging design, packaging materials, and even how brands communicate with their customers. While much attention goes to sustainable packaging, machine learning models, and generative AI design tools, the most innovative development today is ",[50,17853,27],{"href":60},": the ability for packaging itself to “talk” back to customers.",[15,17856,5820,17857,17860],{},[22,17858,17859],{},"Digital Link’s Cleo",", the first AI product assistant embedded directly into packaging, brands can now create packaging that not only reduces waste and enhances efficiency across the supply chain but also engages in real conversations with individual customers. It’s a shift from packaging as a passive container to packaging as an active medium for transparency, trust, and engagement.",[89,17862,17864],{"id":17863},"what-ai-powered-packaging-means-in-practice","What AI-powered packaging means in practice",[15,17866,17867,17868,17870,17871,17874],{},"AI packaging involves more than just optimizing materials. It represents a ",[22,17869,16810],{}," in how companies create packaging solutions that integrate ",[22,17872,17873],{},"artificial intelligence (AI)"," into business processes.",[353,17876,17877,17883,17889,17895],{},[356,17878,17879,17882],{},[22,17880,17881],{},"AI algorithms"," can recommend more sustainable packaging materials, reducing plastic waste and lowering the carbon footprint.",[356,17884,17885,17888],{},[22,17886,17887],{},"Generative AI tools"," can generate designs with structural integrity, making packaging more efficient and reducing packaging waste.",[356,17890,17891,17894],{},[22,17892,17893],{},"Predictive maintenance"," powered by AI ensures that packaging lines avoid equipment failures and downtime.",[356,17896,17897,17900],{},[22,17898,17899],{},"Smart packaging"," adds a layer of interactivity, where QR codes and AI-driven communication improve customer satisfaction.",[15,17902,17903,17904,17907,17908,17911],{},"When we talk about ",[22,17905,17906],{},"AI-powered packaging",", we’re referring to packaging that goes beyond physical protection. It is packaging that leverages ",[22,17909,17910],{},"data-driven insights, AI models, and emerging trends"," to reduce environmental impact, streamline the entire supply chain, and transform customer experience.",[73,17913,17914],{},[76,17915,17916,17918],{},[79,17917],{},[82,17919],{"alt":17920,"height":85,"src":17921,"width":87},"Designer using AI tools to create sustainable and efficient packaging.","\u002Fimages\u002F2025\u002F10\u002FDesigner-using-AI-tools-to-create-sustainable-and-efficient-packaging.png",[89,17923,17925],{"id":17924},"the-rise-of-conversational-packaging","The rise of conversational packaging",[15,17927,17928,17929,17933],{},"Traditional AI packaging focuses on efficiency: lighter materials, reduced food waste, smarter logistics. But ",[22,17930,17931],{},[50,17932,27],{"href":60}," is about turning the package into a communication channel.",[15,17935,17936,17937,17939],{},"With Digital Link’s Cleo, scanning a QR code doesn’t just open a static landing page. Instead, it takes the customer to a ",[22,17938,6061],{}," that is fully customizable and compliant with global standards. Inside this experience, a firefly bubble appears: Cleo.",[15,17941,17942],{},"Customers can ask Cleo anything about the product:",[353,17944,17945,17948,17951,17954,17957],{},[356,17946,17947],{},"What packaging materials are used?",[356,17949,17950],{},"How should I recycle it?",[356,17952,17953],{},"What is its environmental impact?",[356,17955,17956],{},"Where was it produced, and under what conditions?",[356,17958,17959],{},"How does it reduce packaging waste or food waste?",[15,17961,17962,17963,17965],{},"Cleo answers instantly, powered by ",[22,17964,9912],{}," already uploaded to Digital Link. This ensures accuracy, brand alignment, and a personal touch that generic chatbots cannot match.",[15,17967,17968,17969,17972],{},"In short, conversational packaging transforms AI packaging into a ",[22,17970,17971],{},"human-centered experience",", where efficiency meets engagement.",[89,17974,17976],{"id":17975},"ai-driven-design-and-sustainable-packaging-materials","AI-driven design and sustainable packaging materials",[15,17978,17979,17980,17982],{},"A big part of ",[22,17981,17850],{}," is using AI tools to design packaging with sustainability in mind. AI technologies can analyze the life cycle of different packaging materials, from raw extraction to disposal, ensuring companies choose more sustainable options.",[353,17984,17985,17991,17997],{},[356,17986,17987,17990],{},[22,17988,17989],{},"Lightweight corrugated cardboard"," instead of heavy plastics.",[356,17992,17993,17996],{},[22,17994,17995],{},"Compostable films"," that preserve freshness while reducing food waste.",[356,17998,17999,18002],{},[22,18000,18001],{},"Plant-based packaging materials"," tested virtually for durability and structural integrity.",[15,18004,18005,18006,18009],{},"By integrating AI’s ability to run simulations and generate designs, companies can achieve more sustainable packaging without sacrificing protection or aesthetic appeal. This is where ",[22,18007,18008],{},"design elements"," meet environmental responsibility.",[73,18011,18012],{},[76,18013,18014,18016],{},[79,18015],{},[82,18017],{"alt":18018,"height":85,"src":18019,"width":87},"Engineers testing eco-friendly packaging materials with AI sustainability metrics.","\u002Fimages\u002F2025\u002F10\u002FEngineers-testing-eco-friendly-packaging-materials-with-AI-sustainability-metrics.png",[89,18021,18023],{"id":18022},"virtual-prototyping-and-predictive-testing","Virtual prototyping and predictive testing",[15,18025,18026],{},"AI-generated packaging prototypes allow companies to simulate stress conditions (drops, humidity, vibration) before producing physical samples. This improves efficiency, reduces repetitive tasks, and lowers both costs and packaging waste.",[15,18028,18029,18030,18033,18034,18037],{},"Generative AI can also create ",[22,18031,18032],{},"eye-catching packaging"," that balances brand identity with environmental goals. Instead of weeks of manual checks and physical iterations, brands now use ",[22,18035,18036],{},"AI models"," to accelerate design cycles.",[89,18039,18041],{"id":18040},"efficiency-across-the-supply-chain","Efficiency across the supply chain",[15,18043,18044,18045,18048],{},"The packaging industry is not only about creating packaging; it’s also about ensuring efficiency across the ",[22,18046,18047],{},"entire supply chain",". AI-driven robots, machine learning, and predictive analytics are optimizing:",[353,18050,18051,18057,18063,18069],{},[356,18052,18053,18056],{},[22,18054,18055],{},"Warehouse operations"," and inventory levels, reducing downtime and order processing delays.",[356,18058,18059,18062],{},[22,18060,18061],{},"Inventory management"," to avoid overstocking or underproduction of packaging materials.",[356,18064,18065,18068],{},[22,18066,18067],{},"Quality control"," with AI-powered vision systems detecting defects in real time.",[356,18070,18071,18074],{},[22,18072,18073],{},"Logistics"," by right-sizing packages and reducing carbon footprint during shipping.",[15,18076,18077,18078,18081],{},"This is especially critical for small businesses and medium-sized enterprises that rely on ",[22,18079,18080],{},"efficient packaging"," to reduce costs and increase sales in competitive e-commerce markets.",[89,18083,18085],{"id":18084},"conversational-packaging-and-customer-experience","Conversational packaging and customer experience",[15,18087,18088,18089,18091],{},"Where AI packaging truly shines is in the customer experience. Customers don’t just want sustainable packaging; they want ",[22,18090,10367],{},". They want to know how packaging reduces environmental impact, what sustainable options are available, and whether a brand’s claims are trustworthy.",[15,18093,18094,18095,18097,18098,18100,18101,18104,18105,18108],{},"This is where ",[22,18096,45],{}," comes in. By embedding ",[50,18099,27],{"href":60}," into every product, brands offer an ",[22,18102,18103],{},"interactive experience"," that increases customer satisfaction and builds loyalty. Cleo becomes part of the ",[22,18106,18107],{},"brand identity",", answering questions in a voice that reflects company values.",[15,18110,18111,18112,386],{},"For example, a customer scanning a cosmetic product’s QR code can ask Cleo about ingredients, recyclability, or carbon footprint. Instead of generic messaging, they receive tailored answers that strengthen trust. This is ",[22,18113,18114],{},"packaging design reimagined as dialogue",[73,18116,18117],{},[76,18118,18119,18121],{},[79,18120],{},[82,18122],{"alt":18123,"height":85,"src":18124,"width":87},"Customer chatting with Cleo about product sustainability through smart packaging.","\u002Fimages\u002F2025\u002F10\u002FCustomer-chatting-with-Cleo-about-product-sustainability-through-smart-packaging.png",[89,18126,18128],{"id":18127},"regulatory-compliance-and-ais-crucial-role","Regulatory compliance and AI’s crucial role",[15,18130,18131],{},"Packaging solutions today must meet a wide variety of regulatory requirements: recyclability standards, labeling rules, and environmental disclosures. AI tools and conversational packaging simplify compliance by:",[353,18133,18134,18137,18140],{},[356,18135,18136],{},"Automatically generating compliance-ready data.",[356,18138,18139],{},"Allowing updates without reprinting packaging, reducing waste.",[356,18141,18142],{},"Adapting packaging information for different markets and regions.",[15,18144,18145],{},"Cleo plays a crucial role here. By centralizing structured product data, companies can ensure regulatory accuracy while reducing costly errors. This positions conversational packaging as not just an innovation but a necessity for companies facing global regulations.",[89,18147,18149],{"id":18148},"benefits-of-conversational-packaging-for-companies","Benefits of conversational packaging for companies",[15,18151,16760,18152,18154],{},[22,18153,17850],{}," with Cleo, brands gain advantages far beyond traditional AI packaging:",[353,18156,18157,18162,18168,18173,18179],{},[356,18158,18159,18161],{},[22,18160,11291],{}," through real-time answers and personalized conversations.",[356,18163,18164,18167],{},[22,18165,18166],{},"Reduced packaging waste"," by eliminating extra printed inserts or duplicate labels.",[356,18169,18170,18172],{},[22,18171,738],{}," into consumer behavior, feeding back into packaging design.",[356,18174,18175,18178],{},[22,18176,18177],{},"Regulatory resilience",", as information updates dynamically without costly redesigns.",[356,18180,18181,18184],{},[22,18182,18183],{},"Stronger brand trust"," through transparent, human-like communication.",[15,18186,18187,18188,18191],{},"These benefits show why conversational packaging is one of the ",[22,18189,18190],{},"key elements"," of AI packaging today.",[89,18193,18195],{"id":18194},"challenges-in-adopting-ai-packaging","Challenges in adopting AI packaging",[15,18197,18198,18199,18201],{},"Like any innovation, ",[50,18200,27],{"href":60}," comes with challenges:",[353,18203,18204,18210,18213],{},[356,18205,18206,18207,18209],{},"Companies need to integrate ",[22,18208,9912],{}," into their systems.",[356,18211,18212],{},"Small businesses may worry about costs, though the long-term savings outweigh them.",[356,18214,18215],{},"Consumer adoption requires education: customers need to learn that packaging can “talk.”",[15,18217,18218,18219,18222],{},"Still, the ",[22,18220,18221],{},"future of AI"," in packaging is clear: communication and transparency are becoming as important as sustainability and cost reduction.",[89,18224,18226],{"id":18225},"the-future-of-ai-packaging-and-cleos-role","The future of AI packaging and Cleo’s role",[15,18228,18229,18230,18233],{},"Looking ahead, ",[22,18231,18232],{},"AI-driven packaging"," will expand in innovative ways:",[353,18235,18236,18242,18248,18253],{},[356,18237,18238,18241],{},[22,18239,18240],{},"Generative AI"," will design packaging that is both aesthetic and environmentally optimized.",[356,18243,18244,18247],{},[22,18245,18246],{},"AI-driven robots"," will streamline packaging industry operations further, reducing downtime.",[356,18249,18250,18252],{},[22,18251,3947],{}," will become a standard, with Cleo leading the way in helping companies integrate AI-powered communication into their packaging design.",[356,18254,18255,18258],{},[22,18256,18257],{},"Circular economy solutions"," will rely on smart packaging and AI tools to track reuse, recycling, and environmental conditions.",[15,18260,18261,18262,18264,18265,18267],{},"In this landscape, Digital Link’s ",[22,18263,45],{}," isn’t just an add-on. It’s the clearest example of ",[22,18266,17850],{},": efficiency, sustainability, and customer engagement all in one.",[89,18269,541],{"id":540},[15,18271,18272,18273,18275],{},"So, ",[22,18274,17850],{}," today is more than materials, algorithms, or efficiency gains. It is about making packaging a living part of the customer journey.",[15,18277,18278,18279,18284],{},"Artificial intelligence helps reduce plastic waste, improve efficiency, and enhance sustainability across the packaging industry. But with ",[22,18280,18281,18283],{},[50,18282,27],{"href":60}," powered by Cleo",", companies go further: they connect directly with customers, turning packaging into a channel for trust, transparency, and brand storytelling.",[15,18286,18287,18289],{},[50,18288,273],{"href":272}," is showing that the future of AI packaging is not just smarter; it’s more human.",{"title":566,"searchDepth":567,"depth":567,"links":18291},[18292,18293,18294,18295,18296,18297,18298,18299,18300,18301,18302],{"id":17863,"depth":570,"text":17864},{"id":17924,"depth":570,"text":17925},{"id":17975,"depth":570,"text":17976},{"id":18022,"depth":570,"text":18023},{"id":18040,"depth":570,"text":18041},{"id":18084,"depth":570,"text":18085},{"id":18127,"depth":570,"text":18128},{"id":18148,"depth":570,"text":18149},{"id":18194,"depth":570,"text":18195},{"id":18225,"depth":570,"text":18226},{"id":540,"depth":570,"text":541},"Learn what AI-powered packaging means and how conversational packaging with Cleo drives sustainability and customer trust.","What AI-powered packaging means: From smarter design to conversational packaging with Cleo",{},"\u002Fimages\u002F2025\u002F10\u002FWhat-AI-powered-packaging-means.png","\u002Fnews\u002Fwhat-ai-powered-packaging-means","2025-10-03T19:17:53+02:00",{"title":17840,"description":18303},"\u002Fnews\u002Fwhat-ai-powered-packaging-means\u002F","news\u002Fwhat-ai-powered-packaging-means","2025-10-03T19:17:56+02:00","c2tKHnyfqlBD3Nu5SInhOZfi84rRKSm_UPDTEvFtN-0",{"id":18315,"title":18316,"author":7,"body":18317,"category":7,"description":18970,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":18971,"navigation":614,"ogImage":18972,"path":18973,"publishedAt":18974,"sections":7,"seo":18975,"sourcePath":3801,"stem":18976,"updatedAt":18977,"videos":7,"__hash__":18978},"pages\u002Fnews\u002Fwhat-are-next-gen-qr-codes.md","What are next-gen QR codes? A complete overview",{"type":9,"value":18318,"toc":18918},[18319],[12,18320,18321,18328,18332,18335,18338,18341,18344,18347,18350,18360,18364,18368,18371,18374,18377,18380,18390,18394,18398,18404,18407,18410,18413,18416,18426,18430,18433,18440,18443,18446,18449,18452,18455,18458,18461,18467,18471,18475,18478,18485,18488,18491,18494,18504,18508,18512,18515,18518,18521,18524,18527,18530,18533,18543,18547,18551,18554,18557,18560,18563,18566,18576,18580,18584,18587,18590,18593,18596,18606,18610,18614,18617,18621,18624,18628,18631,18635,18638,18642,18645,18649,18652,18656,18659,18662,18672,18676,18680,18686,18689,18692,18695,18698,18708,18712,18719,18722,18725,18728,18731,18734,18737,18744,18748,18752,18758,18761,18764,18767,18777,18781,18785,18790,18793,18796,18799,18802,18812,18816,18820,18826,18829,18832,18835,18839,18843,18846,18849,18852,18855,18858,18861,18871,18875,18879,18882,18885,18892,18895,18898,18901,18905,18908,18911],{},[15,18322,18323,18324,18327],{},"QR codes have come a long way from simple black-and-white links. If you’re wondering ",[22,18325,18326],{},"what are next-gen QR codes",", they’re the smarter, more flexible evolution, connecting physical products to dynamic digital experiences that can adapt, update, and engage in real time.",[89,18329,18331],{"id":18330},"have-you-noticed-qr-codes-getting-smarter","Have you noticed QR codes getting smarter?",[15,18333,18334],{},"You’ve probably seen QR codes on packaging for years, simple squares that take you to a website. But lately, something’s changed.",[15,18336,18337],{},"Those little black-and-white QR codes are no longer just shortcuts. They’re smarter, faster, and far more powerful.",[15,18339,18340],{},"So, what are next-generation QR codes?",[15,18342,18343],{},"Next-gen QR codes go beyond linking to a static page. They’re dynamic, context-aware, and connected directly to a product’s unique identity through its GTIN (Global Trade Item Number).",[15,18345,18346],{},"When printed on packaging, they turn everyday products into interactive, trackable, and updatable tools for marketing, compliance, and customer service.",[15,18348,18349],{},"Let’s unpack how they work, and why so many industries are switching to them.",[73,18351,18352],{},[76,18353,18354,18356],{},[79,18355],{},[82,18357],{"alt":18358,"height":85,"src":18359,"width":87},"Scanning QR code on white box with smartphone","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-code-on-white-box-with-smartphone.png",[89,18361,18363],{"id":18362},"how-are-next-gen-qr-codes-different-from-traditional-qr-codes","How are next-gen QR codes different from traditional QR codes?",[97,18365,18367],{"id":18366},"from-static-redirects-to-live-product-portals","From static redirects to live product portals",[15,18369,18370],{},"Traditional QR codes are simple. They hold a fixed URL; once printed, that information can’t change. If you need to update the content behind the QR code, you need to reprint the packaging itself.",[15,18372,18373],{},"Next-gen QR codes are built differently. They don’t just link to a page but to a product’s identity.",[15,18375,18376],{},"Because they’re powered by GTINs, the same codes used in retail and supply chain systems, they connect your packaging to a digital ecosystem.",[15,18378,18379],{},"From one printed QR code, you can update content at any time, adapt experiences by location or device, and serve different audiences with personalized content.",[73,18381,18382],{},[76,18383,18384,18386],{},[79,18385],{},[82,18387],{"alt":18388,"height":85,"src":18389,"width":87},"Scanning a traditional QR code on product packaging","\u002Fimages\u002F2025\u002F05\u002FScanning-a-traditional-QR-code-on-product-packaging.png",[89,18391,18393],{"id":18392},"how-does-a-next-gen-qr-code-work","How does a next-gen QR code work?",[97,18395,18397],{"id":18396},"the-power-behind-the-scan","The power behind the scan",[15,18399,18400,18401,18403],{},"The GTIN, a globally recognized product identifier, is at the core of a next-gen QR code. When you create QR codes using a compliant ",[22,18402,5941],{},", that GTIN is combined with a web-based structure called a digital link.",[15,18405,18406],{},"The result is a scannable code that links each product to a dynamic landing page.",[15,18408,18409],{},"When scanned, the QR code doesn’t just take someone to a generic URL.",[15,18411,18412],{},"A resolver system detects contextual signals, like the user’s location, language, or device, and routes them to the most relevant version of the product experience.",[15,18414,18415],{},"The brand can change this experience at any time without modifying the packaging. This means a single printed QR code can serve as a dynamic portal tailored to whoever is scanning it.",[73,18417,18418],{},[76,18419,18420,18422],{},[79,18421],{},[82,18423],{"alt":18424,"height":85,"src":18425,"width":87},"Smart QR code scan with contextual product page","\u002Fimages\u002F2025\u002F05\u002FSmart-QR-code-scan-with-contextual-product-page.png",[89,18427,18429],{"id":18428},"how-is-qr-code-technology-evolving-for-packaging","How is QR code technology evolving for packaging?",[15,18431,18432],{},"QR codes have come a long way since their invention by Denso Wave Incorporated in the 1990s.",[15,18434,18435,18436,18439],{},"Initially developed to track parts in manufacturing, today’s ",[22,18437,18438],{},"QR code technology"," is built for far more complex roles, especially on packaging.",[15,18441,18442],{},"The most significant shift is from static to dynamic. Modern QR codes are no longer locked to one destination.",[15,18444,18445],{},"They can deliver localized content, adapt based on who’s scanning, and even change behavior and adjust user interaction over time.",[15,18447,18448],{},"The next evolution is GTIN-powered QR codes: smart, standards-based codes that connect each product unit to a unique digital presence.",[15,18450,18451],{},"This new generation of QR code technology is also more robust. It works reliably across different printing materials, lighting conditions, and scanner types.",[15,18453,18454],{},"It integrates with mobile marketing campaigns, CRM, and compliance systems.",[15,18456,18457],{},"Thanks to resolver services, brands can control the experience across regions and channels without modifying the QR code itself.",[15,18459,18460],{},"For packaging teams, this evolution means they’re no longer printing a static marker. They’re enabling a digital gateway that gets smarter as their ecosystem grows.",[73,18462,18463],{},[82,18464],{"alt":13351,"height":85,"src":18465,"title":18466,"width":87},"\u002Fimages\u002F2025\u002F05\u002FPackaging-design-with-QR-in-industrial-workspace.webp","What are next-gen QR codes? 4",[89,18468,18470],{"id":18469},"what-makes-these-qr-codes-ideal-for-product-packaging","What makes these QR codes ideal for product packaging?",[97,18472,18474],{"id":18473},"packaging-that-adapts-after-its-printed","Packaging that adapts after it’s printed",[15,18476,18477],{},"Packaging is the one touchpoint guaranteed to reach every customer.",[15,18479,18480,18481,18484],{},"By placing a ",[22,18482,18483],{},"unique QR code"," on your label, you’re not just offering a link, you’re extending the product experience.",[15,18486,18487],{},"With next-gen codes, your packaging can share detailed product information like ingredients or sourcing, show regional recycling guidelines, or even adapt its message depending on the season or location.",[15,18489,18490],{},"You don’t need to change the label each time. You change the content linked to the scan.",[15,18492,18493],{},"Because the QR code is dynamic, it turns packaging into a flexible communication channel, something that will work just as well six months from now as it does today.",[73,18495,18496],{},[76,18497,18498,18500],{},[79,18499],{},[82,18501],{"alt":18502,"height":85,"src":18503,"width":87},"Woman examining QR-labeled granola packaging at home","\u002Fimages\u002F2025\u002F05\u002FWoman-examining-QR-labeled-granola-packaging-at-home.png",[89,18505,18507],{"id":18506},"whats-the-role-of-gtins-in-next-gen-qr-codes","What’s the role of GTINs in next-gen QR codes?",[97,18509,18511],{"id":18510},"connecting-physical-products-to-digital-systems","Connecting physical products to digital systems",[15,18513,18514],{},"GTINs aren’t new. They’re the same product codes used in retail systems around the world.",[15,18516,18517],{},"What’s new is how they’re being used.",[15,18519,18520],{},"In next-gen QR codes, GTINs become part of the digital link. This gives the product a digital identity that’s both human-readable and machine-actionable.",[15,18522,18523],{},"Consumers and retailers can scan the same QR code and get context-specific content.",[15,18525,18526],{},"A logistics team might see batch information, while a shopper receives a video about using the product.",[15,18528,18529],{},"That same link also powers traceability and authentication.",[15,18531,18532],{},"If there’s a product recall or counterfeit goods are an issue, the brand can update the destination instantly, ensuring accurate, real-time information gets into the right hands.",[73,18534,18535],{},[76,18536,18537,18539],{},[79,18538],{},[82,18540],{"alt":18541,"height":85,"src":18542,"width":87},"Warehouse worker scanning QR for product traceability","\u002Fimages\u002F2025\u002F05\u002FWarehouse-worker-scanning-QR-for-product-traceability.png",[89,18544,18546],{"id":18545},"how-do-next-gen-qr-codes-support-dynamic-packaging","How do next-gen QR codes support dynamic packaging?",[97,18548,18550],{"id":18549},"stay-agile-without-reprinting","Stay agile without reprinting",[15,18552,18553],{},"Product information isn’t static. Ingredients change. Regulations evolve.",[15,18555,18556],{},"Campaigns start and end. With traditional packaging, that means delays, reprints, and waste.",[15,18558,18559],{},"Next-gen QR codes offer an alternative. Because the information lives online, brands can change it anytime.",[15,18561,18562],{},"You can launch a new promotion without touching the packaging, adjust recycling instructions based on region, or rotate seasonal content throughout the year.",[15,18564,18565],{},"This helps reduce packaging waste, keeps the information accurate, and gives your team flexibility. Packaging isn’t frozen in time. It becomes a living channel.",[73,18567,18568],{},[76,18569,18570,18572],{},[79,18571],{},[82,18573],{"alt":18574,"height":85,"src":18575,"width":87},"Updating packaging content linked to QR code","\u002Fimages\u002F2025\u002F05\u002FUpdating-packaging-content-linked-to-QR-code.png",[89,18577,18579],{"id":18578},"can-next-gen-qr-codes-replace-traditional-barcodes","Can next-gen QR codes replace traditional barcodes?",[97,18581,18583],{"id":18582},"a-future-built-on-compatibility","A future built on compatibility",[15,18585,18586],{},"Right now, most packaging includes a traditional barcode for checkout and a next-gen QR code for digital engagement. But that might not be the case for long.",[15,18588,18589],{},"Because next-gen QR codes already carry GTINs, they can technically serve both purposes.",[15,18591,18592],{},"Many checkout systems are being updated to read them. Eventually, we may see unified code that handles point-of-sale, traceability, and marketing in one scan.",[15,18594,18595],{},"Even today, the benefit is clear. One QR code can simplify your label, reduce clutter, and do far more than a barcode ever could.",[73,18597,18598],{},[76,18599,18600,18602],{},[79,18601],{},[82,18603],{"alt":18604,"height":85,"src":18605,"width":87},"Scanning QR-only product at checkout","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-only-product-at-checkout.png",[89,18607,18609],{"id":18608},"what-industries-are-using-next-gen-qr-codes","What industries are using next-gen QR codes?",[97,18611,18613],{"id":18612},"qr-codes-on-packaging-across-various-industries","QR codes on packaging across various industries",[15,18615,18616],{},"New QR codes are already being adopted in multiple sectors where packaging plays a key role.",[150,18618,18620],{"id":18619},"in-food-and-beverage","In food and beverage",[15,18622,18623],{},"QR codes can link to live ingredient lists, allergens, sourcing stories, or regional recycling info.",[150,18625,18627],{"id":18626},"in-cosmetics","In cosmetics",[15,18629,18630],{},"Cosmetics brands use them to show usage tips, ingredients, and certifications while keeping packaging design minimal.",[150,18632,18634],{"id":18633},"in-fashion-and-apparel","In fashion and apparel",[15,18636,18637],{},"Next-gen QR codes enable transparency into origin, labor practices, and care instructions.",[150,18639,18641],{"id":18640},"in-electronics","In electronics",[15,18643,18644],{},"They deliver manuals, setup videos, and warranty support, instantly accessible from the pack.",[150,18646,18648],{"id":18647},"in-pharmaceuticals","In pharmaceuticals",[15,18650,18651],{},"QR codes offer real-time safety info, dosage instructions, and support for serialization and anti-counterfeiting.",[150,18653,18655],{"id":18654},"in-agriculture-and-industrial-tools","In agriculture and industrial tools",[15,18657,18658],{},"QR codes bring maintenance schedules, manuals, and supply chain info right to the product.",[15,18660,18661],{},"Across all these verticals, the pattern is clear: packaging is becoming the front door to a digital experience, and QR codes are the key to unlocking it.",[73,18663,18664],{},[76,18665,18666,18668],{},[79,18667],{},[82,18669],{"alt":18670,"height":85,"src":18671,"width":87},"Products from multiple industries with QR packaging","\u002Fimages\u002F2025\u002F05\u002FProducts-from-multiple-industries-with-QR-packaging.png",[89,18673,18675],{"id":18674},"whats-the-difference-between-dynamic-qr-codes-and-next-gen-qr-codes","What’s the difference between dynamic QR codes and next-gen QR codes?",[97,18677,18679],{"id":18678},"not-all-dynamics-are-created-equal","Not all dynamics are created equal",[15,18681,18682,18683,18685],{},"It’s easy to confuse ",[22,18684,17444],{}," with next-gen ones. They both let you update content after the QR code is printed.",[15,18687,18688],{},"But here’s the difference: next-gen QR codes are built around GTINs and follow the Digital Link standard.",[15,18690,18691],{},"This means they’re not just editable but structured for traceability, localization, and integration with other systems.",[15,18693,18694],{},"A dynamic QR code might link to a new webpage. A next-gen QR code can adapt by location, serve different audiences, and remain part of the product’s digital record.",[15,18696,18697],{},"Put simply: dynamic means editable. Next-gen means connected, contextual, and scalable.",[73,18699,18700],{},[76,18701,18702,18704],{},[79,18703],{},[82,18705],{"alt":18706,"height":85,"src":18707,"width":87},"Real-world scan test on kraft QR-labeled box","\u002Fimages\u002F2025\u002F05\u002FReal-world-scan-test-on-kraft-QR-labeled-box.png",[89,18709,18711],{"id":18710},"what-makes-a-new-qr-code-better-than-the-old-one","What makes a new QR code better than the old one?",[15,18713,18714,18715,18718],{},"There’s a clear line between old-school QR codes and today’s more innovative alternatives. The ",[22,18716,18717],{},"new QR code"," isn’t just a tool to redirect traffic.",[15,18720,18721],{},"It’s a fully adaptable, product-aware system that improves over time.",[15,18723,18724],{},"Legacy codes pointed to one fixed destination, maybe a homepage or a PDF. That was fine for simple use cases, but limiting.",[15,18726,18727],{},"The new QR code changes that by linking to a product’s GTIN, enabling real-time content updates, contextual delivery, and trackable user behavior.",[15,18729,18730],{},"The experience is no longer generic. A customer scanning a product in Tokyo can see a different version than someone scanning the same item in Toronto.",[15,18732,18733],{},"You can run A\u002FB tests, change the destination based on time or device, and feed the data back into your marketing system.",[15,18735,18736],{},"For brands, the new QR code means more than just flexibility: it means control. Control over messaging, compliance, timing, localization, and data, delivered through one simple square on your packaging.",[73,18738,18739],{},[82,18740],{"alt":18741,"height":85,"src":18742,"title":18743,"width":87},"QR scan showing user engagement and analytics","\u002Fimages\u002F2025\u002F05\u002FQR-scan-showing-user-engagement-and-analytics.webp","What are next-gen QR codes? 11",[89,18745,18747],{"id":18746},"how-do-these-qr-codes-support-regulatory-compliance","How do these QR codes support regulatory compliance?",[97,18749,18751],{"id":18750},"meeting-legal-requirements-market-by-market","Meeting legal requirements, market by market",[15,18753,18754,18755,18757],{},"Packaging laws are changing. In the EU, brands will soon need to include a ",[22,18756,6107],{},". In the U.S., ingredient transparency is under increased scrutiny. And every region has different recycling rules.",[15,18759,18760],{},"Next-gen QR codes help you meet these requirements without making your packaging cluttered.",[15,18762,18763],{},"Instead of printing everything, you connect the QR code to a mobile landing page that changes by region. That page can include all the legally required information, plus any extras your customers expect.",[15,18765,18766],{},"And because you can update it any time, staying compliant doesn’t mean starting from scratch.",[73,18768,18769],{},[76,18770,18771,18773],{},[79,18772],{},[82,18774],{"alt":18775,"height":85,"src":18776,"width":87},"Scanning QR to access regulatory product details","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-to-access-regulatory-product-details.png",[89,18778,18780],{"id":18779},"whats-the-role-of-landing-pages-in-the-experience","What’s the role of landing pages in the experience?",[97,18782,18784],{"id":18783},"where-scans-become-stories","Where scans become stories",[15,18786,1260,18787,18789],{},[22,18788,5717],{}," is what people see when they scan your QR code. And it’s where your product experience comes to life.",[15,18791,18792],{},"A good landing page is mobile-optimized, fast, and relevant. It might show a short how-to video, a list of ingredients, or a message from the brand.",[15,18794,18795],{},"You can add links to deeper product info, highlight certifications, or even guide users to exclusive offers.",[15,18797,18798],{},"The key is that it adapts. Someone in France might see recycling rules in French, while someone in the U.S. sees a usage guide in English.",[15,18800,18801],{},"With Digital Link, these landing pages are tied directly to the product’s GTIN, so the content is always accurate and appropriate.",[73,18803,18804],{},[76,18805,18806,18808],{},[79,18807],{},[82,18809],{"alt":18810,"height":85,"src":18811,"width":87},"Product landing page scan in clean, well-lit setting","\u002Fimages\u002F2025\u002F05\u002FProduct-landing-page-scan-in-clean-well-lit-setting.png",[89,18813,18815],{"id":18814},"how-can-i-create-a-next-gen-qr-code","How can I create a next-gen QR code?",[97,18817,18819],{"id":18818},"step-by-step-without-complexity","Step-by-step without complexity",[15,18821,18822,18823,18825],{},"You don’t need to be a developer. With the right ",[22,18824,5941],{},", the process is straightforward.",[15,18827,18828],{},"Start by entering your GTIN, which links your product to the digital ecosystem. Then, use the platform’s editor to customize the product landing page, adding branding, content, and links.",[15,18830,18831],{},"Once everything’s in place, generate the QR code and export it for print.",[15,18833,18834],{},"After launch, you can log in anytime to update the content, track scans, or refine what users see. No need to regenerate the QR code or modify your packaging.",[89,18836,18838],{"id":18837},"how-do-i-make-sure-my-qr-code-is-scannable","How do I make sure my QR code is scannable?",[97,18840,18842],{"id":18841},"real-world-packaging-requires-real-world-testing","Real-world packaging requires real-world testing",[15,18844,18845],{},"Follow a few best practices to ensure that your next-gen QR code works reliably on packaging.",[15,18847,18848],{},"Print the code at a size that can be scanned easily, usually no smaller than 2 x 2 centimeters.",[15,18850,18851],{},"Use high contrast colors: dark code, light background.",[15,18853,18854],{},"Avoid placing the QR code on curved or shiny surfaces, and leave a bit of white space (called the quiet zone) around the QR code so that it’s easily detected.",[15,18856,18857],{},"Most importantly, test your printed codes using real devices under typical lighting conditions.",[15,18859,18860],{},"A well-structured digital experience will be useless if people can’t access it.",[73,18862,18863],{},[76,18864,18865,18867],{},[79,18866],{},[82,18868],{"alt":18869,"height":85,"src":18870,"width":87},"Localized scan experience from next-gen QR code","\u002Fimages\u002F2025\u002F05\u002FLocalized-scan-experience-from-next-gen-QR-code.png",[89,18872,18874],{"id":18873},"whats-next-for-next-gen-qr-codes","What’s next for next-gen QR codes?",[97,18876,18878],{"id":18877},"from-feature-to-foundation","From feature to foundation",[15,18880,18881],{},"Next-gen QR codes aren’t a trend. They’re quickly becoming the standard.",[15,18883,18884],{},"As brands seek more flexible, data-rich ways to communicate and comply, the code on the package becomes the access point to it all.",[15,18886,18887,18888,18891],{},"Expect to see more ",[22,18889,18890],{},"custom QR code"," designs that blend with brand aesthetics.",[15,18893,18894],{},"Codes will trigger contextual journeys, deliver localized offers, and update themselves in real time.",[15,18896,18897],{},"For mobile-first marketing and compliance, these QR codes are more than helpful; they’re essential.",[15,18899,18900],{},"And as checkout systems evolve, we may soon see the day when this single code replaces all others.",[89,18902,18904],{"id":18903},"ready-to-bring-your-packaging-to-life","Ready to bring your packaging to life?",[15,18906,18907],{},"Next-gen QR codes don’t just connect people to information. They connect your product to its full potential.",[15,18909,18910],{},"Whether you’re focused on customer engagement, global compliance, or smarter supply chains, everything starts with the scan.",[15,18912,18913,18914],{},"👉 Create your first next-gen QR code at ",[50,18915,18917],{"href":272,"rel":18916,"target":2104},[2102,2103],"digital-link.com",{"title":566,"searchDepth":567,"depth":567,"links":18919},[18920,18921,18924,18927,18928,18931,18934,18937,18940,18950,18953,18954,18957,18960,18963,18966,18969],{"id":18330,"depth":570,"text":18331},{"id":18362,"depth":570,"text":18363,"children":18922},[18923],{"id":18366,"depth":567,"text":18367},{"id":18392,"depth":570,"text":18393,"children":18925},[18926],{"id":18396,"depth":567,"text":18397},{"id":18428,"depth":570,"text":18429},{"id":18469,"depth":570,"text":18470,"children":18929},[18930],{"id":18473,"depth":567,"text":18474},{"id":18506,"depth":570,"text":18507,"children":18932},[18933],{"id":18510,"depth":567,"text":18511},{"id":18545,"depth":570,"text":18546,"children":18935},[18936],{"id":18549,"depth":567,"text":18550},{"id":18578,"depth":570,"text":18579,"children":18938},[18939],{"id":18582,"depth":567,"text":18583},{"id":18608,"depth":570,"text":18609,"children":18941},[18942],{"id":18612,"depth":567,"text":18613,"children":18943},[18944,18945,18946,18947,18948,18949],{"id":18619,"depth":579,"text":18620},{"id":18626,"depth":579,"text":18627},{"id":18633,"depth":579,"text":18634},{"id":18640,"depth":579,"text":18641},{"id":18647,"depth":579,"text":18648},{"id":18654,"depth":579,"text":18655},{"id":18674,"depth":570,"text":18675,"children":18951},[18952],{"id":18678,"depth":567,"text":18679},{"id":18710,"depth":570,"text":18711},{"id":18746,"depth":570,"text":18747,"children":18955},[18956],{"id":18750,"depth":567,"text":18751},{"id":18779,"depth":570,"text":18780,"children":18958},[18959],{"id":18783,"depth":567,"text":18784},{"id":18814,"depth":570,"text":18815,"children":18961},[18962],{"id":18818,"depth":567,"text":18819},{"id":18837,"depth":570,"text":18838,"children":18964},[18965],{"id":18841,"depth":567,"text":18842},{"id":18873,"depth":570,"text":18874,"children":18967},[18968],{"id":18877,"depth":567,"text":18878},{"id":18903,"depth":570,"text":18904},"Learn what are next-gen QR codes and how they help brands deliver smart packaging, real-time updates, and better customer experiences.",{},"\u002Fimages\u002F2025\u002F05\u002FWhat-are-next-gen-QR-codes_.webp","\u002Fnews\u002Fwhat-are-next-gen-qr-codes","2025-05-07T15:32:36+02:00",{"title":18316,"description":18970},"news\u002Fwhat-are-next-gen-qr-codes","2025-05-07T15:32:39+02:00","-Bu4iTOfEdj5BrBiZcCF8phGd0B0zTWymNFvj2zTpRY",{"id":18980,"title":18981,"author":7,"body":18982,"category":7,"description":19354,"extension":612,"heading":19355,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":19356,"navigation":614,"ogImage":19357,"path":19358,"publishedAt":19359,"sections":7,"seo":19360,"sourcePath":19361,"stem":19362,"updatedAt":19363,"videos":7,"__hash__":19364},"pages\u002Fnews\u002Fwhat-is-conversational-packaging.md","What is conversational packaging and why it matters",{"type":9,"value":18983,"toc":19343},[18984],[12,18985,18986,18994,19000,19004,19014,19017,19027,19031,19037,19063,19067,19070,19096,19099,19109,19113,19120,19149,19152,19156,19163,19195,19198,19208,19212,19215,19241,19244,19248,19251,19283,19286,19290,19293,19319,19322,19332,19334,19340],{},[15,18987,18988,18989,18993],{},"In today’s crowded markets, every pack, label, and container fights for attention on the shelf. Brands not only need eye-catching packaging design, they also need packaging capable of delivering clarity, compliance, and meaningful dialogue. That’s where the concept of ",[22,18990,18991],{},[50,18992,27],{"href":60}," comes in. Far from being a futuristic idea, it is already here: packaging that can speak, respond, and guide customers through a simple QR code scan.",[15,18995,20,18996,18999],{},[22,18997,18998],{},"what is conversational packaging",", how it works, the benefits it offers to both business and consumer, and why Digital Link’s Cleo AI assistant is a leading example of how technology is reshaping product messaging and packaging development.",[89,19001,19003],{"id":19002},"what-is-conversational-packaging","What is conversational packaging?",[15,19005,19006,19007,19010,19011,19013],{},"Conversational packaging is a new approach to ",[22,19008,19009],{},"packaging design"," where a product is no longer a silent object but a responsive medium. By scanning a ",[22,19012,4357],{}," on the label, a consumer can open a real-time dialogue with the brand. Instead of just reading health claims, usage instructions, or sustainability references, they can ask direct questions and receive brand-approved answers in different languages.",[15,19015,19016],{},"Digital Link’s Cleo makes this process possible. A customer who scans the packaging is not redirected to a generic landing page but to a smart product page capable of conversation. Cleo draws from structured product data, regulatory information, and brand expertise to convey accurate, relevant, and compliant messages. In the same way a customer service agent might respond to questions, the pack itself becomes a human-like assistant.",[73,19018,19019],{},[76,19020,19021,19023],{},[79,19022],{},[82,19024],{"alt":19025,"height":85,"src":19026,"width":87},"Food packaging with QR code being scanned in a kitchen.","\u002Fimages\u002F2025\u002F09\u002FFood-packaging-with-QR-code-being-scanned-in-a-kitchen.png",[89,19028,19030],{"id":19029},"why-brands-should-create-packaging-that-speaks","Why brands should create packaging that speaks",[15,19032,19033,19034,386],{},"The benefits of conversational packaging extend beyond novelty. They directly impact ",[22,19035,19036],{},"brand loyalty, consumer trust, and communication clarity",[353,19038,19039,19045,19051,19057],{},[356,19040,19041,19044],{},[22,19042,19043],{},"Trust through transparency:"," In industries such as food or pharma, customers expect clear health claims and verified answers about ingredients, allergens, and sustainability. Conversational packaging ensures every answer is consistent and compliant with regulatory requirements.",[356,19046,19047,19050],{},[22,19048,19049],{},"Reduced risk of non-compliance:"," By linking Cleo to official product data, brands can achieve packaging compliance and mitigate risks of incorrect claims or outdated labels.",[356,19052,19053,19056],{},[22,19054,19055],{},"Enhanced product messaging:"," Each interaction becomes a way to reinforce the brand story, present benefits, and highlight values such as sustainability or innovation.",[356,19058,19059,19062],{},[22,19060,19061],{},"Improved consumer service:"," Instead of contacting support, a person can simply scan and get answers about function, care, storage, or usage. This reduces costs while increasing satisfaction.",[89,19064,19066],{"id":19065},"examples-of-conversational-packaging-in-action","Examples of conversational packaging in action",[15,19068,19069],{},"To better describe the concept, imagine these instances:",[353,19071,19072,19078,19084,19090],{},[356,19073,19074,19077],{},[22,19075,19076],{},"Food packaging:"," A consumer scans a soup container and asks, “Does this contain allergens?” Cleo responds instantly, protecting the customer and enhancing confidence. The brand, in turn, maintains control over accurate communication.",[356,19079,19080,19083],{},[22,19081,19082],{},"Beauty products:"," A shopper scans a face cream and asks if it is safe during pregnancy. Cleo provides guidance, references sustainability aspects, and even suggests complementary products.",[356,19085,19086,19089],{},[22,19087,19088],{},"Fashion labels:"," Someone scanning a garment’s label can ask about washing instructions or fabric sustainability, helping reduce returns and strengthen brand loyalty.",[356,19091,19092,19095],{},[22,19093,19094],{},"Electronics packaging:"," A buyer scans the box of an appliance and receives clear setup steps, warranty details, and safety guidelines, reducing errors and costly support calls.",[15,19097,19098],{},"Each example shows how packaging is no longer just print on paper but a conversation channel where brands and customers exchange information.",[73,19100,19101],{},[76,19102,19103,19105],{},[79,19104],{},[82,19106],{"alt":19107,"height":85,"src":19108,"width":87},"Consumer checking product details on phone after scanning.","\u002Fimages\u002F2025\u002F09\u002FConsumer-checking-product-details-on-phone-after-scanning.png",[89,19110,19112],{"id":19111},"how-conversational-packaging-works","How conversational packaging works",[15,19114,19115,19116,19119],{},"The process combines ",[22,19117,19118],{},"technology, structure, and design",":",[503,19121,19122,19128,19137,19143],{},[356,19123,19124,19127],{},[22,19125,19126],{},"QR code integration:"," A GS1 Digital Link QR code is printed on the packaging.",[356,19129,19130,19133,19134,19136],{},[22,19131,19132],{},"Data preparation:"," The brand uploads product data, safety information, labels, and claims into the ",[50,19135,273],{"href":272}," system.",[356,19138,19139,19142],{},[22,19140,19141],{},"AI dialogue:"," Cleo transforms this structured knowledge into natural conversation.",[356,19144,19145,19148],{},[22,19146,19147],{},"Consumer access:"," The customer scans, asks, and receives an answer in their own language.",[15,19150,19151],{},"This creates a simple but powerful flow: packaging → scan → conversation → purchase decision.",[89,19153,19155],{"id":19154},"benefits-for-brands-and-customers","Benefits for brands and customers",[15,19157,19158,19159,19162],{},"Conversational packaging helps brands ",[22,19160,19161],{},"realize multiple benefits"," at once:",[353,19164,19165,19171,19177,19183,19189],{},[356,19166,19167,19170],{},[22,19168,19169],{},"Compliance readiness:"," Regulatory bodies demand accurate communication. Cleo ensures that what is displayed matches approved product information.",[356,19172,19173,19176],{},[22,19174,19175],{},"Consumer engagement:"," Each scan is a chance to engage, promote loyalty programs, or highlight sustainability features.",[356,19178,19179,19182],{},[22,19180,19181],{},"Knowledge insights:"," Brands can analyze what customers ask, gaining data-driven insights into consumer behavior and improving packaging design.",[356,19184,19185,19188],{},[22,19186,19187],{},"Cost savings:"," Automating repetitive questions reduces the burden on human teams while maintaining service quality.",[356,19190,19191,19194],{},[22,19192,19193],{},"Differentiation:"," On the shelf, packaging that speaks stands out and signals innovation.",[15,19196,19197],{},"For customers, the benefits are equally strong: access to clarity, trusted answers, and the ability to converse with a product in real time.",[73,19199,19200],{},[76,19201,19202,19204],{},[79,19203],{},[82,19205],{"alt":19206,"height":85,"src":19207,"width":87},"Family scanning a snack package with QR code in kitchen","\u002Fimages\u002F2025\u002F09\u002FFamily-scanning-a-snack-package-with-QR-code-in-kitchen.png",[89,19209,19211],{"id":19210},"challenges-and-considerations","Challenges and considerations",[15,19213,19214],{},"Of course, creating conversational packaging requires careful planning:",[353,19216,19217,19223,19229,19235],{},[356,19218,19219,19222],{},[22,19220,19221],{},"Accuracy:"," Outdated or incomplete data weakens trust.",[356,19224,19225,19228],{},[22,19226,19227],{},"Regulation:"," Health claims and sensitive product information must follow strict legal standards.",[356,19230,19231,19234],{},[22,19232,19233],{},"Multilingual needs:"," Supporting different languages is essential in global markets.",[356,19236,19237,19240],{},[22,19238,19239],{},"Privacy:"," Collecting data about questions must respect GDPR and similar frameworks.",[15,19242,19243],{},"When these aspects are addressed, the packaging not only conveys messages but also protects the brand reputation.",[89,19245,19247],{"id":19246},"how-to-integrate-conversational-packaging-into-your-strategy","How to integrate conversational packaging into your strategy",[15,19249,19250],{},"For businesses considering this concept, here is a practical approach:",[353,19252,19253,19259,19265,19271,19277],{},[356,19254,19255,19258],{},[22,19256,19257],{},"Audit product data:"," Identify missing or inconsistent information.",[356,19260,19261,19264],{},[22,19262,19263],{},"Define use cases:"," Recognize the questions customers most often ask.",[356,19266,19267,19270],{},[22,19268,19269],{},"Design conversational flows:"," Plan responses that are direct, human, and helpful.",[356,19272,19273,19276],{},[22,19274,19275],{},"Test in context:"," Pilot with selected SKUs and gather consumer feedback.",[356,19278,19279,19282],{},[22,19280,19281],{},"Promote the feature:"," Communicate clearly on the pack: “Scan this QR code to ask me anything.”",[15,19284,19285],{},"With the right tools, brands can move from static labels to packaging that actively supports sales, builds loyalty, and communicates values.",[89,19287,19289],{"id":19288},"the-future-of-packaging-as-dialogue","The future of packaging as dialogue",[15,19291,19292],{},"Looking ahead, conversational packaging will continue to evolve:",[353,19294,19295,19301,19307,19313],{},[356,19296,19297,19300],{},[22,19298,19299],{},"Personalized experiences:"," Remembering past interactions to tailor advice.",[356,19302,19303,19306],{},[22,19304,19305],{},"Visual responses:"," Using AR or video to demonstrate functions.",[356,19308,19309,19312],{},[22,19310,19311],{},"Integration with loyalty programs:"," Rewarding engagement with instant offers.",[356,19314,19315,19318],{},[22,19316,19317],{},"Sustainability storytelling:"," Showing how a pack protects the planet and fits into circular economy practices.",[15,19320,19321],{},"These aspects reinforce the idea that packaging is not just about containing a product but about conveying a story and engaging in dialogue.",[73,19323,19324],{},[76,19325,19326,19328],{},[79,19327],{},[82,19329],{"alt":19330,"height":85,"src":19331,"width":87},"Person scanning clothing tag with QR code in store","\u002Fimages\u002F2025\u002F09\u002FPerson-scanning-clothing-tag-with-QR-code-in-store.png",[89,19333,541],{"id":540},[15,19335,18272,19336,19339],{},[22,19337,19338],{},"what is conversational packaging?"," It is packaging capable of answering, guiding, and creating meaningful exchanges between brands and consumers. By combining QR code technology, structured data, and AI tools like Cleo, brands can achieve packaging that not only complies with regulations but also enhances communication, maintains trust, and drives business benefits.",[15,19341,19342],{},"In the end, the key is to recognize packaging as more than print and display. It is a medium for conversation, a space where customers can access knowledge, ask questions, and receive clear, direct answers. For brands, this process enhances loyalty, protects reputation, and unlocks a future where every pack is part of the dialogue.",{"title":566,"searchDepth":567,"depth":567,"links":19344},[19345,19346,19347,19348,19349,19350,19351,19352,19353],{"id":19002,"depth":570,"text":19003},{"id":19029,"depth":570,"text":19030},{"id":19065,"depth":570,"text":19066},{"id":19111,"depth":570,"text":19112},{"id":19154,"depth":570,"text":19155},{"id":19210,"depth":570,"text":19211},{"id":19246,"depth":570,"text":19247},{"id":19288,"depth":570,"text":19289},{"id":540,"depth":570,"text":541},"Discover what is conversational packaging, how QR codes and AI transform product messaging, and how it boosts loyalty and compliance.","What is conversational packaging: Transforming communication between brands and consumers",{},"\u002Fimages\u002F2025\u002F09\u002FWhat-is-conversational-packaging.png","\u002Fnews\u002Fwhat-is-conversational-packaging","2025-09-25T15:26:31+02:00",{"title":18981,"description":19354},"\u002Fnews\u002Fwhat-is-conversational-packaging\u002F","news\u002Fwhat-is-conversational-packaging","2025-09-25T15:26:33+02:00","s1yUxbZX8iEe71K0W4Id8WxiytsBhU36Nwxu3ZgaX0I",{"id":19366,"title":19367,"author":7,"body":19368,"category":7,"description":20419,"extension":612,"heading":20420,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":20421,"navigation":614,"ogImage":20422,"path":20423,"publishedAt":20424,"sections":7,"seo":20425,"sourcePath":20426,"stem":20427,"updatedAt":20428,"videos":7,"__hash__":20429},"pages\u002Fnews\u002Fwhat-textile-and-footwear-brands-need-to-know-about-the-digital-product-passport.md","Textile and footwear brands: the Digital Product Passport",{"type":9,"value":19369,"toc":20404},[19370],[12,19371,19372,19376,19388,19409,19433,19451,19473,19489,19501,19505,19520,19551,19578,19582,19587,19624,19633,19658,19668,19672,19690,19715,19735,19749,19753,19763,19806,19829,19839,19862,19883,19887,19897,19937,19955,19959,19973,19987,19994,20009,20019,20023,20038,20067,20084,20100,20104,20121,20127,20159,20179,20183,20198,20214,20224,20228,20253,20268,20272,20280,20324,20343,20347,20353,20394],{},[89,19373,19375],{"id":19374},"what-is-the-digital-product-passport-dpp-and-why-does-it-matter","What is the Digital Product Passport (DPP) and why does it matter?",[15,19377,1260,19378,19380,19381,19384,19385,19387],{},[22,19379,6061],{}," is a comprehensive digital record that provides key information about a product’s lifecycle, from raw material sourcing to its environmental impact. For ",[22,19382,19383],{},"textile and footwear brands",", implementing digital product passports is becoming essential to ensure ",[22,19386,8486],{},", regulatory compliance, and consumer trust.",[15,19389,19390,19391,19396,19397,19400,19401,19404,19405,19408],{},"One of the most effective ways to implement this system is by using ",[50,19392,19394],{"href":272,"rel":19393,"target":2104},[2102,2103],[22,19395,273],{},", a powerful platform that enables brands to manage ",[22,19398,19399],{},"supply chain transparency, product data, and compliance tracking"," in one place. Digital Link ensures seamless integration of ",[22,19402,19403],{},"QR codes, regulatory reporting, and consumer engagement tools",", making it an ideal solution for ",[22,19406,19407],{},"apparel and footwear brands"," looking to future-proof their sustainability efforts.",[15,19410,19411,19412,19417,19418,19420,19421,19424,19425,19428,19429,19432],{},"As sustainability regulations tighten, the ",[22,19413,19414,19416],{},[50,19415,10881],{"href":6106}," initiative"," aims to standardize the way businesses manage and disclose ",[22,19419,1048],{},". By leveraging a ",[22,19422,19423],{},"digital record",", brands can provide ",[22,19426,19427],{},"detailed information"," on materials, manufacturing, and ",[22,19430,19431],{},"environmental footprint data",", ensuring alignment with both regulatory expectations and consumer demand for transparency.",[15,19434,1260,19435,19438,19439,19441,19442,55,19445,19448,19449,386],{},[22,19436,19437],{},"fashion and textile industry"," is among the sectors most impacted by sustainability laws due to its historically complex ",[22,19440,8863],{}," and high environmental footprint. Companies must adapt to ",[22,19443,19444],{},"digital sustainability data platforms",[22,19446,19447],{},"product lifecycle management (PLM) systems"," to streamline reporting and maintain ",[22,19450,254],{},[15,19452,19453,19454,19457,19458,19461,19462,19465,19466,19468,19469,19472],{},"Additionally, a well-implemented ",[22,19455,19456],{},"Digital Product Passport DPP"," allows brands to ",[22,19459,19460],{},"verify material origin",", report on ",[22,19463,19464],{},"corporate social responsibility (CSR) efforts",", and enhance ",[22,19467,5293],{}," by providing traceability from ",[22,19470,19471],{},"raw material sourcing"," to the final product.",[15,19474,19475,19476,19479,19480,19482,19483,19485,19486,386],{},"This shift is not just about ",[22,19477,19478],{},"compliance data"," but also about improving overall ",[22,19481,8486],{},", making ",[22,19484,19407],{}," more competitive in a market increasingly driven by ",[22,19487,19488],{},"sustainable product regulation",[73,19490,19491],{},[76,19492,19493,19495],{},[79,19494],{},[82,19496],{"alt":19497,"height":19498,"src":19499,"width":19500},"What is the Digital Product Passport (DPP) and why does it matter",527,"\u002Fimages\u002F2025\u002F03\u002FWhat-is-the-Digital-Product-Passport-DPP-and-why-does-it-matter.png",995,[89,19502,19504],{"id":19503},"how-does-the-digital-product-passport-impact-textile-and-footwear-brands","How does the Digital Product Passport impact textile and footwear brands?",[15,19506,1260,19507,19510,19511,19513,19514,19516,19517,386],{},[22,19508,19509],{},"EU’s Digital Product Passport"," initiative is set to revolutionize the ",[22,19512,19437],{},". It will require brands to report environmental footprint data and integrate sustainability information into an accessible digital format. Apparel and footwear companies must prepare to manage vast amounts of ",[22,19515,19478],{}," and ensure their products meet evolving ",[22,19518,19519],{},"health and safety regulations",[15,19521,19522,19523,1014,19526,19528,19529,19531,19532,12455,19535,19538,19539,19542,19543,19546,19547,19550],{},"As brands face increasing scrutiny regarding their ",[22,19524,19525],{},"environmental footprint",[22,19527,8486],{},", and labor practices, the ",[22,19530,6107],{}," provides an essential solution for managing and sharing ",[22,19533,19534],{},"comprehensive product data",[22,19536,19537],{},"sustainability data platforms",", companies can track and report ",[22,19540,19541],{},"manufacturing processes",", measure ",[22,19544,19545],{},"environmental impact metrics",", and disclose ",[22,19548,19549],{},"quality control documents"," to regulators, consumers, and other stakeholders.",[15,19552,19553,19554,55,19557,19560,19561,55,19564,19567,19568,19571,19572,19574,19575,19577],{},"With the ",[22,19555,19556],{},"EU’s Green Deal",[22,19558,19559],{},"Sustainable Products Regulation (SPR)"," shaping industry regulations, ",[22,19562,19563],{},"fashion brands",[22,19565,19566],{},"textile companies"," must integrate ",[22,19569,19570],{},"digital sustainability data"," solutions to stay compliant and competitive. Beyond compliance, embracing the ",[22,19573,6107],{}," also enhances ",[22,19576,15620],{},", as transparency and sustainability are becoming critical factors in consumer decision-making.",[89,19579,19581],{"id":19580},"what-are-the-key-components-of-a-digital-product-passport","What are the key components of a Digital Product Passport?",[15,19583,1176,19584,19586],{},[22,19585,6107],{}," includes detailed information about a product’s:",[353,19588,19589,19594,19599,19604,19609,19614,19619],{},[356,19590,19591],{},[22,19592,19593],{},"Raw material sourcing",[356,19595,19596],{},[22,19597,19598],{},"Manufacturing process",[356,19600,19601],{},[22,19602,19603],{},"Supply chain management",[356,19605,19606],{},[22,19607,19608],{},"Environmental data points",[356,19610,19611],{},[22,19612,19613],{},"Health and safety compliance",[356,19615,19616],{},[22,19617,19618],{},"Quality control documents",[356,19620,19621],{},[22,19622,19623],{},"Product lifecycle management",[15,19625,19626,19627,19629,19630,19632],{},"These components ensure that ",[22,19628,19383],{}," can effectively monitor and report their ",[22,19631,3032],{},", improving their sustainability performance while ensuring compliance with evolving regulations.",[15,19634,19635,19636,1540,19639,19641,19642,19645,19646,19648,19649,19651,19652,19654,19655,386],{},"By standardizing how ",[22,19637,19638],{},"apparel and footwear companies",[22,19640,1048],{},", DPPs make it easier for brands to demonstrate their commitment to sustainability. Companies can track ",[22,19643,19644],{},"measures of environmental impact metrics",", maintain ",[22,19647,19427],{}," on material origins, and enhance ",[22,19650,5293],{}," through verified sustainability claims. This structured data approach not only aids ",[22,19653,254],{}," but also helps brands align with international frameworks like the ",[22,19656,19657],{},"EU’s Corporate Sustainability Reporting Directive (CSRD)",[73,19659,19660],{},[76,19661,19662,19664],{},[79,19663],{},[82,19665],{"alt":19666,"height":85,"src":19667,"width":87},"How do QR codes play a role in Digital Product Passports","\u002Fimages\u002F2025\u002F03\u002FHow-do-QR-codes-play-a-role-in-Digital-Product-Passports.png",[89,19669,19671],{"id":19670},"what-regulations-are-driving-the-adoption-of-digital-product-passports","What regulations are driving the adoption of Digital Product Passports?",[15,19673,1260,19674,19676,19677,19680,19681,19683,19684,1575,19687,386],{},[22,19675,19559],{},", introduced by the ",[22,19678,19679],{},"European Parliamentary Research Service",", mandates that ",[22,19682,19407],{}," disclose manufacturing costs, report on ",[22,19685,19686],{},"corporate social responsibility reports",[22,19688,19689],{},"comprehensive environmental LCAs",[15,19691,1260,19692,19698,19699,19701,19702,19705,19706,19708,19709,19711,19712,386],{},[22,19693,19694,19695,19697],{},"EU ",[50,19696,16425],{"href":6515}," (ESPR)"," also requires businesses to include ",[22,19700,19478],{},", track ",[22,19703,19704],{},"supply chain emissions",", and document product durability, recyclability, and reusability. By aligning with these regulations, ",[22,19707,19383],{}," can reduce their ",[22,19710,3032],{}," while ensuring ",[22,19713,19714],{},"product lifecycle transparency",[15,19716,19717,19718,19721,19722,19725,19726,1551,19729,19732,19733,386],{},"Furthermore, additional global initiatives, such as the ",[22,19719,19720],{},"U.S. SEC Climate Disclosure Rules"," and the ",[22,19723,19724],{},"OECD Due Diligence Guidance for Responsible Supply Chains",", are increasing pressure on ",[22,19727,19728],{},"fashion and textile companies",[22,19730,19731],{},"enhance transparency"," and disclose ",[22,19734,19431],{},[15,19736,19737,19738,19741,19742,19745,19746,19748],{},"As these regulations evolve, companies must integrate ",[22,19739,19740],{},"technical explanatory documents",", improve ",[22,19743,19744],{},"data collection"," methods, and use ",[22,19747,19537],{}," to maintain compliance across different jurisdictions.",[89,19750,19752],{"id":19751},"how-can-textile-and-footwear-brands-build-a-robust-data-infrastructure","How can textile and footwear brands build a robust data infrastructure?",[15,19754,19755,19756,19758,19759,19762],{},"To comply with the ",[22,19757,19509],{},", companies must ",[22,19760,19761],{},"build a robust data infrastructure"," capable of:",[353,19764,19765,19773,19779,19782,19789,19796],{},[356,19766,19767,19768,9732,19770],{},"Managing ",[22,19769,1048],{},[22,19771,19772],{},"comprehensive solution",[356,19774,19775,19776],{},"Verifying ",[22,19777,19778],{},"material origin",[356,19780,19781],{},"Reporting and publishing tools for sustainability efforts",[356,19783,19784,19785,19788],{},"Implementing ",[22,19786,19787],{},"data integration platforms"," for seamless data sharing",[356,19790,19791,19792,19795],{},"Ensuring ",[22,19793,19794],{},"chemical compliance data"," is accessible and accurate",[356,19797,19798,19799,19802,19803],{},"Using ",[22,19800,19801],{},"enterprise resource planning (ERP) systems"," to manage ",[22,19804,19805],{},"product lifecycle management",[15,19807,1176,19808,19811,19812,19814,19815,19817,19818,19820,19821,19823,19824,19826,19827,4064],{},[22,19809,19810],{},"robust data infrastructure"," allows brands to track ",[22,19813,19471],{},", oversee ",[22,19816,19541],{},", and maintain ",[22,19819,19478],{}," effectively. Many companies are turning to ",[22,19822,19537],{}," to automate data collection, perform ",[22,19825,19689],{},", and ensure ",[22,19828,254],{},[73,19830,19831],{},[76,19832,19833,19835],{},[79,19834],{},[82,19836],{"alt":19837,"height":85,"src":19838,"width":87},"How should textile and footwear brands prepare for the Digital Product Passport","\u002Fimages\u002F2025\u002F03\u002FHow-should-textile-and-footwear-brands-prepare-for-the-Digital-Product-Passport.png",[15,19840,19841,19842,19844,19845,19848,19849,2331,19851,1014,19854,1018,19857,19859,19860,386],{},"Additionally, ",[22,19843,19407],{}," must ensure that their ",[22,19846,19847],{},"digital product passport DPP"," is interoperable across multiple platforms. This includes aligning their ",[22,19850,1048],{},[22,19852,19853],{},"QR code tracking systems",[22,19855,19856],{},"digital sustainability data repositories",[22,19858,19740],{}," required by regulators. By streamlining these elements, businesses can reduce administrative burdens, avoid compliance issues, and improve ",[22,19861,8486],{},[15,19863,19864,19865,19868,19869,19871,19872,19874,19875,19878,19879,19882],{},"With digital infrastructure in place, brands can ",[22,19866,19867],{},"gain actionable insights"," into their ",[22,19870,19431],{},", optimize resource efficiency, and improve their overall ",[22,19873,19686],{},". A well-integrated ",[22,19876,19877],{},"data carrier"," strategy ensures that sustainability claims are not only verifiable but also ",[22,19880,19881],{},"accessible in a digital format"," that meets industry standards.",[89,19884,19886],{"id":19885},"what-data-collection-methods-should-brands-use-for-digital-product-passports","What data collection methods should brands use for Digital Product Passports?",[15,19888,19889,19890,19892,19893,19896],{},"Fashion brands must utilize ",[22,19891,19744],{}," techniques that ensure ",[22,19894,19895],{},"accuracy and transparency",", such as:",[353,19898,19899,19905,19910,19917,19923,19931],{},[356,19900,19901,19904],{},[22,19902,19903],{},"Enterprise Resource Planning (ERP)"," systems",[356,19906,19907],{},[22,19908,19909],{},"Digital sustainability data platforms",[356,19911,19912,12153,19914],{},[22,19913,407],{},[22,19915,19916],{},"data carriers",[356,19918,19919,19922],{},[22,19920,19921],{},"Technical explanatory documents"," for regulatory bodies",[356,19924,19925,2136,19928],{},[22,19926,19927],{},"Blockchain-based tracking systems",[22,19929,19930],{},"verifying material origin",[356,19932,19933,19936],{},[22,19934,19935],{},"Cloud-based reporting and publishing tools"," to centralize data",[15,19938,19939,19940,2136,19943,19946,19947,19950,19951,19954],{},"By leveraging ",[22,19941,19942],{},"comprehensive solutions",[22,19944,19945],{},"data integration",", textile and footwear companies can ensure that ",[22,19948,19949],{},"all the data"," required for ",[22,19952,19953],{},"environmental impact reporting"," is structured, traceable, and compliant with evolving regulations.",[89,19956,19958],{"id":19957},"how-does-the-digital-product-passport-enhance-supply-chain-transparency","How does the Digital Product Passport enhance supply chain transparency?",[15,19960,19961,19962,19965,19966,19968,19969,19972],{},"By ",[22,19963,19964],{},"implementing digital product passports",", companies can improve ",[22,19967,8486],{}," by offering real-time visibility into each stage of production. Through ",[22,19970,19971],{},"detailed tracking mechanisms",", brands can document raw material origins, monitor manufacturing processes, and assess distribution pathways.",[15,19974,19975,19976,2068,19979,1188,19981,19983,19984,386],{},"Transparency benefits not only brands but also consumers and regulatory bodies. By integrating ",[22,19977,19978],{},"unique identifiers",[22,19980,407],{},[22,19982,4056],{},", companies can ensure that every stakeholder, from suppliers to end customers, can access relevant ",[22,19985,19986],{},"product lifecycle information",[15,19988,19989,19990,19993],{},"Enhanced transparency also helps brands mitigate risks associated with unethical labor practices, counterfeit goods, and inaccurate sustainability claims. By ensuring ",[22,19991,19992],{},"accurate reporting and digital sustainability data",", businesses can demonstrate a commitment to responsible sourcing and environmental compliance.",[15,19995,19996,19997,20000,20001,9913,20003,20005,20006,20008],{},"Moreover, ",[22,19998,19999],{},"fashion and textile brands"," that embrace transparency gain a competitive advantage by fostering trust. Today’s consumers increasingly seek brands that provide full disclosure regarding ",[22,20002,1048],{},[22,20004,19794],{},", environmental impact metrics, and corporate social responsibility initiatives. Companies that prioritize ",[22,20007,8486],{}," will stand out in an industry where accountability is becoming a key differentiator.",[73,20010,20011],{},[76,20012,20013,20015],{},[79,20014],{},[82,20016],{"alt":20017,"height":85,"src":20018,"width":87},"How do Digital Product Passports enhance sustainability in fashion","\u002Fimages\u002F2025\u002F03\u002FHow-do-Digital-Product-Passports-enhance-sustainability-in-fashion.png",[89,20020,20022],{"id":20021},"what-role-do-2d-barcodes-play-in-digital-product-passports","What role do 2D barcodes play in Digital Product Passports?",[15,20024,1176,20025,20027,20028,20030,20031,20034,20035,20037],{},[22,20026,2121],{}," linked to a ",[22,20029,6107],{}," allows consumers, regulators, and stakeholders to access all relevant product data instantly. This ",[22,20032,20033],{},"digital fingerprint"," simplifies compliance and provides a seamless way to share ",[22,20036,19949],{}," required for reporting.",[15,20039,20040,20041,2331,20043,10064,20045,20050,20051,20054,20055,20058,20059,20062,20063,19711,20065,386],{},"One of the best solutions for implementing ",[22,20042,8685],{},[22,20044,2121],{},[50,20046,20048],{"href":272,"rel":20047,"target":2104},[2102,2103],[22,20049,273],{},". Digital Link provides a ",[22,20052,20053],{},"GS1-compliant"," resolver that allows brands to store and manage ",[22,20056,20057],{},"product lifecycle data"," efficiently. Through ",[22,20060,20061],{},"custom domains, API integrations, and multilingual capabilities",", Digital Link enhances ",[22,20064,8486],{},[22,20066,254],{},[15,20068,20069,20070,20073,20074,20077,20078,20080,20081,386],{},"With Digital Link’s ",[22,20071,20072],{},"intuitive landing page builder",", brands can present ",[22,20075,20076],{},"sustainability claims, quality control data, and traceability information"," in an easy-to-access format. This not only simplifies compliance but also improves ",[22,20079,5293],{}," by offering verifiable insights into ",[22,20082,20083],{},"raw material sourcing, environmental impact, and product certifications",[15,20085,1903,20086,20088,20089,20092,20093,20095,20096,20099],{},[22,20087,19407],{},", integrating ",[22,20090,20091],{},"Digital Link’s"," QR code technology ensures that their ",[22,20094,6107],{}," remains ",[22,20097,20098],{},"flexible, scalable, and future-proof",", adapting to evolving sustainability standards and compliance frameworks.",[89,20101,20103],{"id":20102},"how-can-brands-measure-and-report-environmental-impact-through-dpps","How can brands measure and report environmental impact through DPPs?",[15,20105,20106,20107,20109,20110,20113,20114,20117,20118,20120],{},"Measuring ",[22,20108,3032],{}," is a key requirement for compliance with ",[22,20111,20112],{},"sustainability regulations"," and consumer expectations. Brands must adopt standardized ",[22,20115,20116],{},"carbon management and reporting frameworks"," to ensure their ",[22,20119,8685],{}," contain accurate and up-to-date sustainability data.",[15,20122,20123,20124,20126],{},"To effectively track and disclose environmental impact, ",[22,20125,19999],{}," should:",[353,20128,20129,20135,20141,20147,20153],{},[356,20130,20131,20134],{},[22,20132,20133],{},"Implement comprehensive carbon management solutions"," to calculate and mitigate emissions across the entire supply chain.",[356,20136,20137,20140],{},[22,20138,20139],{},"Use reporting and publishing tools"," to document sustainability efforts in a structured and compliant manner.",[356,20142,20143,20146],{},[22,20144,20145],{},"Leverage robust carbon management"," systems that provide verified data on greenhouse gas emissions and resource usage.",[356,20148,20149,20152],{},[22,20150,20151],{},"Provide environmental footprint data"," in an accessible format, ensuring transparency for consumers, regulators, and stakeholders.",[356,20154,20155,20158],{},[22,20156,20157],{},"Integrate life cycle assessments (LCAs)"," to measure the overall sustainability performance of their products, from material sourcing to end-of-life disposal.",[15,20160,20161,20162,20164,20165,20167,20168,20170,20171,20174,20175,20178],{},"Having a ",[22,20163,6107],{}," that includes real-time ",[22,20166,19545],{}," allows brands to make data-driven decisions to ",[22,20169,19731],{},", comply with ",[22,20172,20173],{},"sustainable product regulations",", and build a ",[22,20176,20177],{},"stronger reputation"," for corporate responsibility.",[89,20180,20182],{"id":20181},"what-are-the-benefits-of-digital-product-passports-for-consumer-trust","What are the benefits of Digital Product Passports for consumer trust?",[15,20184,1260,20185,20188,20189,20191,20192,20194,20195,20197],{},[22,20186,20187],{},"fashion industry"," can use DPPs to build ",[22,20190,5293],{}," by providing transparency into product origins, sustainability claims, and ",[22,20193,19686],{},". Consumers increasingly demand proof of ethical sourcing and environmental responsibility, and a ",[22,20196,6107],{}," offers an easy way to validate those claims.",[15,20199,20200,20201,20203,20204,20207,20208,20210,20211,386],{},"By offering ",[22,20202,15640],{},", brands can differentiate themselves in a crowded market and align with evolving ",[22,20205,20206],{},"EU sustainability policies",". Small and medium enterprises (SMEs) that adopt ",[22,20209,8685],{}," early will not only improve their regulatory compliance but also strengthen their competitive positioning in the ",[22,20212,20213],{},"EU market",[73,20215,20216],{},[76,20217,20218,20220],{},[79,20219],{},[82,20221],{"alt":20222,"height":85,"src":20223,"width":87},"What are the benefits of Digital Product Passports for consumer trust","\u002Fimages\u002F2025\u002F03\u002FWhat-are-the-benefits-of-Digital-Product-Passports-for-consumer-trust.png",[89,20225,20227],{"id":20226},"how-do-digital-product-passports-support-compliance-for-textile-companies","How do Digital Product Passports support compliance for textile companies?",[15,20229,20230,20233,20234,20236,20237,20239,20240,20242,20243,20245,20246,20249,20250,20252],{},[22,20231,20232],{},"Textile companies"," must prepare for upcoming ",[22,20235,254],{}," changes by ensuring their ",[22,20238,19847],{}," system is ready. Compliance involves more than just tracking ",[22,20241,1048],{},": it requires verifying ",[22,20244,19794],{},", detailing ",[22,20247,20248],{},"crucial elements"," for sustainable production, and integrating ",[22,20251,19549],{}," into a transparent and accessible system.",[15,20254,19841,20255,20257,20258,20260,20261,20263,20264,20267],{},[22,20256,8685],{}," ensure that textile companies can track and prove ",[22,20259,19778],{},", ensuring adherence to ethical and sustainable sourcing practices. By investing in ",[22,20262,19787],{},", brands can streamline their ",[22,20265,20266],{},"sustainability reporting",", reducing operational costs and avoiding penalties associated with non-compliance.",[89,20269,20271],{"id":20270},"what-challenges-do-apparel-and-footwear-brands-face-in-adopting-digital-product-passports","What challenges do apparel and footwear brands face in adopting Digital Product Passports?",[15,20273,1199,20274,20276,20277,20279],{},[22,20275,8685],{}," offer significant benefits, ",[22,20278,19407],{}," may face challenges in the adoption process, such as:",[353,20281,20282,20291,20300,20309,20315],{},[356,20283,20284,20287,20288,20290],{},[22,20285,20286],{},"Integrating digital record systems"," with existing ",[22,20289,19805],{}," platforms, ensuring compatibility and seamless data exchange.",[356,20292,20293,20296,20297,20299],{},[22,20294,20295],{},"Ensuring data accuracy and consistency"," across multiple ",[22,20298,19537],{},", which requires investment in robust verification processes.",[356,20301,20302,20305,20306,20308],{},[22,20303,20304],{},"Training staff to manage detailing crucial elements"," within the ",[22,20307,19570],{}," framework, ensuring employees understand new compliance requirements.",[356,20310,20311,20314],{},[22,20312,20313],{},"Managing data security and privacy concerns",", particularly when handling consumer-facing sustainability claims.",[356,20316,20317,20320,20321,386],{},[22,20318,20319],{},"Aligning with international regulations",", as brands operating in multiple regions need to comply with different sustainability frameworks beyond the EU’s ",[22,20322,20323],{},"Digital Product Passport initiative",[15,20325,20326,20327,20330,20331,20334,20335,4425,20338,20340,20341,386],{},"Overcoming these challenges requires ",[22,20328,20329],{},"clear data governance strategies",", investment in ",[22,20332,20333],{},"automation tools",", and collaboration with ",[22,20336,20337],{},"industry-standard platforms",[22,20339,273],{}," to ensure smooth implementation and ongoing management of ",[22,20342,8685],{},[89,20344,20346],{"id":20345},"how-should-textile-and-footwear-brands-prepare-for-the-digital-product-passport","How should textile and footwear brands prepare for the Digital Product Passport?",[15,20348,20349,20350,20352],{},"To successfully implement ",[22,20351,8685],{},", brands need to be proactive in developing the right strategies and technological frameworks. Preparing for this transition involves the following key steps:",[353,20354,20355,20361,20370,20379,20385],{},[356,20356,20357,20360],{},[22,20358,20359],{},"Invest in data integration platforms"," that streamline the collection and analysis of product data, ensuring consistency across the supply chain.",[356,20362,20363,20366,20367,20369],{},[22,20364,20365],{},"Develop a robust data infrastructure"," to handle vast amounts of ",[22,20368,19431],{},", compliance records, and consumer-facing product details.",[356,20371,20372,20375,20376,20378],{},[22,20373,20374],{},"Work with comprehensive solution providers"," that specialize in ",[22,20377,19444],{},", enabling automated tracking and seamless compliance reporting.",[356,20380,20381,20384],{},[22,20382,20383],{},"Leverage sustainability data management systems"," to monitor and report key environmental impact metrics, improving transparency and corporate responsibility.",[356,20386,20387,20390,20391,20393],{},[22,20388,20389],{},"Train employees and partners"," on compliance requirements, ensuring all stakeholders understand how to use ",[22,20392,8685],{}," effectively.",[15,20395,20396,20397,20400,20401,20403],{},"By taking these proactive measures, ",[22,20398,20399],{},"footwear and textile brands"," operating in the ",[22,20402,20213],{}," can align with sustainability standards, ensure compliance with upcoming regulations, and gain a competitive edge by enhancing supply chain transparency and consumer trust.",{"title":566,"searchDepth":567,"depth":567,"links":20405},[20406,20407,20408,20409,20410,20411,20412,20413,20414,20415,20416,20417,20418],{"id":19374,"depth":570,"text":19375},{"id":19503,"depth":570,"text":19504},{"id":19580,"depth":570,"text":19581},{"id":19670,"depth":570,"text":19671},{"id":19751,"depth":570,"text":19752},{"id":19885,"depth":570,"text":19886},{"id":19957,"depth":570,"text":19958},{"id":20021,"depth":570,"text":20022},{"id":20102,"depth":570,"text":20103},{"id":20181,"depth":570,"text":20182},{"id":20226,"depth":570,"text":20227},{"id":20270,"depth":570,"text":20271},{"id":20345,"depth":570,"text":20346},"Learn what textile and footwear brands need to know about the Digital Product Passport, regulations, and how to ensure supply chain transparency.","What textile and footwear brands need to know about the Digital Product Passport",{},"\u002Fimages\u002F2025\u002F03\u002FWhat-textile-and-footwear-brands-need-to-know-about-the-Digital-Product-Passport.png","\u002Fnews\u002Fwhat-textile-and-footwear-brands-need-to-know-about-the-digital-product-passport","2025-03-12T20:11:30+01:00",{"title":19367,"description":20419},"\u002Fnews\u002Fwhat-textile-and-footwear-brands-need-to-know-about-the-digital-product-passport\u002F","news\u002Fwhat-textile-and-footwear-brands-need-to-know-about-the-digital-product-passport","2025-03-12T20:11:32+01:00","GgrPEGlfFvV6JtA4THybVL5j-IqOv-q28sZr6TEzPTs",{"id":20431,"title":20432,"author":7,"body":20433,"category":7,"description":20611,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":20612,"navigation":614,"ogImage":20613,"path":20614,"publishedAt":20615,"sections":7,"seo":20616,"sourcePath":20617,"stem":20618,"updatedAt":20619,"videos":7,"__hash__":20620},"pages\u002Fguides\u002Fanswer-customer-questions-using-ai.md","How to answer customer questions using AI on your packaging",{"type":9,"value":20434,"toc":20599},[20435],[12,20436,20437,20441,20450,20454,20460,20464,20472,20482,20486,20492,20502,20506,20512,20516,20522,20539,20549,20553,20559,20563,20569,20573,20579,20589,20593],{},[89,20438,20440],{"id":20439},"what-does-it-mean-for-a-product-to-answer-customer-questions","What does it mean for a product to answer customer questions?",[15,20442,20443,20444,20446,20447,20449],{},"In the age of intelligent packaging and digital touchpoints, products are no longer silent. They can explain themselves, guide users, and even respond to follow-up questions. Making your product answer customer questions using AI is not science fiction, it is smart design.",[399,20445],{},"Through platforms like ",[50,20448,273],{"href":272},", brands can integrate AI-powered assistants directly into their packaging or connected product pages. By scanning a code, customers can start a conversation and receive accurate, on-demand information in the same language they speak.",[89,20451,20453],{"id":20452},"why-accurate-responses-build-customer-trust","Why accurate responses build customer trust",[15,20455,20456,20457,20459],{},"When customers ask a question, the way your brand answers defines their perception of your reliability. Whether it is “How do I recycle this bottle?” or “Is this product safe for babies?”, precise answers create confidence and loyalty.",[399,20458],{},"AI models trained with structured product data can deliver accurate answers instantly. They can access information such as ingredients, certifications, instructions, or troubleshooting tips. This reduces support requests, improves understanding, and minimizes human error, all while keeping your brand voice consistent.",[89,20461,20463],{"id":20462},"how-to-design-ai-powered-answers-for-your-product","How to design AI-powered answers for your product",[15,20465,20466,20467,37,20469,20471],{},"The process starts with clarity: what do your customers really want to know? Start by identifying the most common inquiries, your product’s “FAQ in motion.” Then, structure that information so an AI-powered assistant can process it and respond naturally.",[399,20468],{},[50,20470,27],{"href":60}," framework turns this structure into experience. Once a user scans your product’s QR code, the AI assistant can chat in real time, generate contextual responses, and guide them through complex questions without leaving the product page. The assistant can even continue the conversation, offering follow-up questions or personalized advice.",[73,20473,20474],{},[76,20475,20476,20478],{},[79,20477],{},[82,20479],{"alt":20480,"height":85,"src":20481,"width":87},"Shopper scanning product QR code in store to get answers from AI","\u002Fimages\u002F2025\u002F10\u002FShopper-scanning-product-QR-code-in-store-to-get-answers-from-AI.png",[89,20483,20485],{"id":20484},"how-does-ai-understand-and-respond-in-the-same-language","How does AI understand and respond in the same language?",[15,20487,20488,20489,20491],{},"Natural language processing allows AI systems to interpret intent and respond in multiple languages with accuracy and nuance. If a customer in Spain asks a question in Spanish, the assistant replies in Spanish. If another user switches to English, it adjusts instantly.",[399,20490],{},"This multilingual ability makes global support seamless. It removes barriers for international users, improving both accessibility and engagement. The same structured data behind the product becomes the foundation for a fluid, human-like exchange across markets.",[73,20493,20494],{},[76,20495,20496,20498],{},[79,20497],{},[82,20499],{"alt":20500,"height":85,"src":20501,"width":87},"Two people in different countries using AI assistants that reply in their languages","\u002Fimages\u002F2025\u002F10\u002FTwo-people-in-different-countries-using-AI-assistants-that-reply-in-their-languages.png",[89,20503,20505],{"id":20504},"what-makes-answers-from-ai-models-precise","What makes answers from AI models precise?",[15,20507,20508,20509,20511],{},"Precision depends on data depth and structure. AI models do not invent knowledge, they analyze product information and turn it into contextually relevant answers. The richer your dataset, the more accurate your AI becomes.",[399,20510],{},"By connecting verified product data, like GTIN, ingredients, or technical specs, to an AI engine, you ensure every response is traceable and fact-based. This approach eliminates guesswork and allows your assistant to provide reliable insights customers can trust.",[89,20513,20515],{"id":20514},"how-to-deploy-your-ai-assistant-on-packaging","How to deploy your AI assistant on packaging",[15,20517,20518,20519,20521],{},"Turning a static QR code into an intelligent channel is simpler than it sounds. With ",[50,20520,273],{"href":272},", you can create a smart QR code that connects to a digital product page equipped with an embedded AI assistant. Once deployed, it can:",[353,20523,20524,20527,20530,20533],{},[356,20525,20526],{},"Answer customer questions in real time",[356,20528,20529],{},"Provide product support and instructions",[356,20531,20532],{},"Generate personalized recommendations",[356,20534,20535,20536,20538],{},"Track insights from interactions to improve future responses",[399,20537],{},"These capabilities transform packaging from a passive surface into an active communication channel between brand and user.",[73,20540,20541],{},[76,20542,20543,20545],{},[79,20544],{},[82,20546],{"alt":20547,"height":85,"src":20548,"width":87},"Team configuring AI assistant for product packaging","\u002Fimages\u002F2025\u002F10\u002FTeam-configuring-AI-assistant-for-product-packaging.png",[89,20550,20552],{"id":20551},"what-kind-of-questions-can-your-ai-answer","What kind of questions can your AI answer?",[15,20554,20555,20556,20558],{},"From “How do I install this?” to “Is it compatible with my phone?”, the range of possible questions is wide. AI can handle both structured and open-ended inquiries, analyzing the context to deliver complete, concise, and relevant responses.",[399,20557],{},"The system can even detect intent from partial input. If a customer types “battery,” it can anticipate the full question and suggest solutions, improving the conversation’s speed and efficiency.",[89,20560,20562],{"id":20561},"how-do-you-measure-success-when-your-product-answers-questions","How do you measure success when your product answers questions?",[15,20564,20565,20566,20568],{},"Beyond user satisfaction, the success of AI-powered product assistants can be tracked through engagement metrics. Brands can analyze which questions appear most often, how long conversations last, and what type of content leads to the highest user trust.",[399,20567],{},"These insights are gold for continuous improvement. They allow you to refine your product information, adapt your marketing messages, and predict emerging customer needs with precision.",[89,20570,20572],{"id":20571},"what-is-next-for-ai-in-customer-conversations","What is next for AI in customer conversations?",[15,20574,20575,20576,20578],{},"AI product assistants are becoming the new interface between brands and customers. They merge precision, accessibility, and personalization, qualities that static FAQs or call centers cannot match.",[399,20577],{},"The next step is full integration: linking your AI assistant not only to your product data but also to your service ecosystem. Imagine a customer scanning a code and instantly accessing tutorials, warranty registration, or live support, all through a single intelligent conversation.",[73,20580,20581],{},[76,20582,20583,20585],{},[79,20584],{},[82,20586],{"alt":20587,"height":85,"src":20588,"width":87},"Customer using AI chat to get product help after unboxing","\u002Fimages\u002F2025\u002F10\u002FCustomer-using-AI-chat-to-get-product-help-after-unboxing.png",[89,20590,20592],{"id":20591},"how-to-start-building-your-own-ai-powered-product-assistant","How to start building your own AI-powered product assistant",[15,20594,20595,20596,20598],{},"You do not need to build from scratch. Start small. Use a free plan to test your first product assistant and see how it performs. Integrate your structured product data, connect your FAQ content, and observe how users interact. Then, scale your deployment to more products, channels, and languages.",[399,20597],{},"With AI, every conversation becomes an opportunity to learn, improve, and build lasting trust, one precise answer at a time.",{"title":566,"searchDepth":567,"depth":567,"links":20600},[20601,20602,20603,20604,20605,20606,20607,20608,20609,20610],{"id":20439,"depth":570,"text":20440},{"id":20452,"depth":570,"text":20453},{"id":20462,"depth":570,"text":20463},{"id":20484,"depth":570,"text":20485},{"id":20504,"depth":570,"text":20505},{"id":20514,"depth":570,"text":20515},{"id":20551,"depth":570,"text":20552},{"id":20561,"depth":570,"text":20562},{"id":20571,"depth":570,"text":20572},{"id":20591,"depth":570,"text":20592},"Learn how to answer customer questions using AI. Build trust with precise answers and AI-powered assistants that speak your user’s language.",{},"\u002Fimages\u002F2025\u002F10\u002FAnswer-customer-questions-using-AI.png","\u002Fguides\u002Fanswer-customer-questions-using-ai","2025-10-16T11:30:26+02:00",{"title":20432,"description":20611},"\u002Fguides\u002Fanswer-customer-questions-using-ai\u002F","guides\u002Fanswer-customer-questions-using-ai","2025-10-16T11:30:28+02:00","iv58Nr4wUsGLewb_rZoexq4m-PaJG9va30U9qyKzeag",{"id":20622,"title":20623,"author":7,"body":20624,"category":7,"description":21369,"extension":612,"heading":21370,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":21371,"navigation":614,"ogImage":21372,"path":21373,"publishedAt":21374,"sections":7,"seo":21375,"sourcePath":21376,"stem":21377,"updatedAt":21378,"videos":7,"__hash__":21379},"pages\u002Fguides\u002Fbattery-passport.md","How the Battery Passport is changing the battery industry",{"type":9,"value":20625,"toc":21334},[20626],[12,20627,20628,20631,20635,20644,20659,20666,20669,20679,20683,20686,20702,20705,20708,20715,20724,20728,20731,20746,20757,20760,20777,20786,20790,20793,20803,20807,20814,20818,20821,20825,20832,20836,20843,20852,20856,20863,20867,20874,20878,20885,20889,20899,20902,20905,20911,20917,20920,20924,20933,20936,21070,21074,21078,21081,21085,21088,21092,21095,21099,21106,21116,21120,21123,21127,21130,21134,21137,21146,21150,21153,21157,21160,21163,21172,21176,21179,21186,21196,21206,21210,21213,21217,21228,21241,21245,21257,21264,21273,21277,21280,21287,21297,21300,21303,21329],{},[15,20629,20630],{},"Batteries are undergoing a significant transformation, not just technologically but ethically. The European Digital Product Passport (DPP) initiative, with its emphasis on transparency and sustainability, is set to redefine the way we perceive, produce, and utilize batteries. This article explores the roots of the Battery Passport in the EU regulations and its potential to reshape the global battery industry. Discover the origins and the requirements of the Battery Passport, its implications, and the promise it holds for a sustainable future.",[89,20632,20634],{"id":20633},"what-is-the-european-digital-product-passport","What is the European Digital Product Passport?",[15,20636,1260,20637,20639,20640,20643],{},[50,20638,10881],{"href":6106}," (DPP) is a tool proposed by the European Commission to create transparency and unlock circularity in product value chains. Technically, the DPP is a ",[22,20641,20642],{},"digital record system"," that enables the transfer of information between parties and shares product information across the entire value chain, including data on raw material extraction, production, recycling, etc.",[15,20645,20646,20647,20650,20651,20654,20655,20658],{},"The tool is designed to provide ",[22,20648,20649],{},"new business opportunities"," to economic actors through circular value retention and optimization, help consumers ",[22,20652,20653],{},"make sustainable choices",", and allow authorities to ",[22,20656,20657],{},"verify compliance"," with legal obligations.",[15,20660,20661,20662,20665],{},"In order to achieve these goals, Digital Product Passports will be ",[22,20663,20664],{},"connected through a QR code"," to unique identifiers, and the trusted data will be accessible so that all parties, including customers, may better understand the products they use and their environmental impact.",[15,20667,20668],{},"The DPP is a key instrument for implementing a global vision of sustainable, more responsible sourcing, and circular product value chains based on data that is standardized, comparable, and auditable.",[73,20670,20671],{},[76,20672,20673,20675],{},[79,20674],{},[82,20676],{"alt":20664,"height":20677,"src":20678,"width":87},441,"\u002Fimages\u002F2023\u002F10\u002Fconnected-through-a-QR-code.png",[89,20680,20682],{"id":20681},"why-are-digital-product-passports-relevant-for-batteries","Why are Digital Product Passports relevant for batteries?",[15,20684,20685],{},"Digital Product Passports are relevant for the battery industry because batteries have been identified as the first product category to comply with Digital Product Passport reporting requirements. With great power comes great responsibility.",[15,20687,20688,20689,20694,20695,20698,20699,386],{},"According to the ",[50,20690,20693],{"href":20691,"rel":20692,"target":2104},"https:\u002F\u002Feur-lex.europa.eu\u002Feli\u002Freg\u002F2023\u002F1542\u002Foj",[2102,2103],"EU Battery Regulation Amendment"," released on July 2023, ",[22,20696,20697],{},"all electric vehicle batteries and industrial batteries on the EU market"," with a capacity of over 2 kWh will require a unique Battery Passport to be identified ",[22,20700,20701],{},"with a QR code",[15,20703,20704],{},"The responsibility of entering all essential data into the digital record and ensuring its accuracy and currency falls on the party introducing the battery to the market.",[15,20706,20707],{},"Furthermore, an external entity must validate the carbon footprint pertinent to the battery’s manufacturing location and batch, and this information should be readily available online.",[15,20709,20710,20711,20714],{},"The digital Battery Passport will contain ",[22,20712,20713],{},"a comprehensive set of information"," that needs to be made available through a QR code, including battery capacity, energy round trip efficiency, expected lifetime in cycles\u002Fcalendar years, manufacturing history, provenance, sustainability and lifecycle requirements, material and component attributes, and maintenance history.",[73,20716,20717],{},[76,20718,20719,20721],{},[79,20720],{},[82,20722],{"alt":8685,"height":85,"src":20723,"width":87},"\u002Fimages\u002F2023\u002F10\u002Fdigital-Battery-Passport.png",[89,20725,20727],{"id":20726},"traditional-versus-digital-battery-passport","Traditional versus digital Battery Passport",[15,20729,20730],{},"The concept of a Battery Passport is not entirely new.",[15,20732,20733,20734,20737,20738,20741,20742,20745],{},"A traditional Battery Passport is ",[22,20735,20736],{},"a physical document"," that accompanies a battery throughout its life cycle and contains information about the battery’s specifications, performance, and maintenance history. However, it is a document that can be ",[22,20739,20740],{},"lost or damaged",", leading to a loss of important information. And it can also be ",[22,20743,20744],{},"difficult to update"," and share with relevant parties.",[15,20747,20748,20749,20752,20753,20756],{},"In contrast, a digital Battery Passport is ",[22,20750,20751],{},"a digital record system"," that enables the transfer of information between parties and will ensure that recovery organizations can determine the best course of action for waste batteries based on their chemistry and use history. It ",[22,20754,20755],{},"can be updated"," at any time, while new information can be integrated if needed.",[15,20758,20759],{},"Here are some key advantages of digital Battery Passports:",[353,20761,20762,20765,20768,20771,20774],{},[356,20763,20764],{},"Enable greater sustainability and circularity in battery value chains.",[356,20766,20767],{},"Can act as a valuable data source for battery management-related decision-making.",[356,20769,20770],{},"Will give every battery an identity, acting as a digital twin of the battery to record important information across its entire lifecycle.",[356,20772,20773],{},"Offer end-users essential information regarding the battery’s source of materials, its chemical composition, production history, and relevant ESG performance and lifecycle standards.",[356,20775,20776],{},"Are a key instrument for implementing a global vision of a sustainable, responsible, and circular global battery value chain based on data that is standardized, comparable, and auditable.",[15,20778,20779,20781,20782,20785],{},[399,20780],{},"Germany is pioneering the transition to digital Battery Passports with the ",[22,20783,20784],{},"Battery Pass project"," launched in 2022. The Battery Pass is a three-year, government-funded R&D global project including world-class market German leaders like acatech, Germany’s National Academy of Science and Engineering. The project serves as a pilot for the broader Battery Passport outlined by the Battery Regulation Amendment.",[89,20787,20789],{"id":20788},"what-are-the-challenges-and-opportunities-of-the-eu-battery-regulation","What are the challenges and opportunities of the EU battery regulation?",[15,20791,20792],{},"There are several specific challenges and opportunities related to batteries that make Battery Passports particularly important.",[73,20794,20795],{},[76,20796,20797,20799],{},[79,20798],{},[82,20800],{"alt":20801,"height":20677,"src":20802,"width":87},"EU battery regulation","\u002Fimages\u002F2023\u002F10\u002FEU-battery-regulation.png",[97,20804,20806],{"id":20805},"environmental-social-and-governance-esg-impacts","Environmental, social, and governance (ESG) impacts",[15,20808,20809,20810,20813],{},"To manage the rapidly growing industry’s ESG impacts, transparency and collective multistakeholder are vitally important. The Battery Passport is a framework to ",[22,20811,20812],{},"increase transparency across the"," entire battery value chain and promote a circular economy, establishing a digital twin of the physical battery that conveys information about all applicable sustainability and lifecycle requirements based on a comprehensive definition of a sustainable battery.",[97,20815,20817],{"id":20816},"compliance-with-regulations","Compliance with regulations",[15,20819,20820],{},"The EU Battery Regulation establishes a detailed set of guidelines aimed at safeguarding the environment by minimizing hazardous substances in batteries and enhancing their recycling frequency. Since it was introduced in 2006, it has had a significant impact on the battery industry. As a result, the need for Battery Passports and other forms of battery traceability has become increasingly important.",[97,20822,20824],{"id":20823},"circular-battery-value-chain","Circular battery value chain",[15,20826,20827,20828,20831],{},"Battery Passports will serve as a foundational instrument in fostering a ",[22,20829,20830],{},"circular battery value chain",". This will facilitate collaboration among all stakeholders, sharing crucial information to enhance safety, optimize battery utilization, and guarantee efficient recycling.",[97,20833,20835],{"id":20834},"sustainable-practices","Sustainable practices",[15,20837,20838,20839,20842],{},"The Battery Passport will incentivize manufacturers to adopt more sustainable practices by requiring them to provide information about the ",[22,20840,20841],{},"origin of raw materials"," and the environmental impact of production.",[73,20844,20845],{},[76,20846,20847,20849],{},[79,20848],{},[82,20850],{"alt":20835,"height":85,"src":20851,"width":87},"\u002Fimages\u002F2023\u002F10\u002FSustainable-practices.png",[97,20853,20855],{"id":20854},"proper-recycling","Proper recycling",[15,20857,20858,20859,20862],{},"The Battery Passport will help ensure that used industrial batteries are properly recycled, ",[22,20860,20861],{},"reducing the environmental impact"," of disposal.",[97,20864,20866],{"id":20865},"cost-savings","Cost savings",[15,20868,20869,20870,20873],{},"The Digital Battery Passport can generate cost savings from streamlined purchasing and quality procedures. It can also improve communication across the supply chain, ",[22,20871,20872],{},"reducing the risk ","of errors and delays.",[97,20875,20877],{"id":20876},"informed-decisions","Informed decisions",[15,20879,20880,20881,20884],{},"The Battery Passport can provide detailed information on the battery’s composition and the processes used to manufacture it, which can ",[22,20882,20883],{},"help customers"," make informed decisions when purchasing batteries and increase transparency in the supply chain.",[89,20886,20888],{"id":20887},"digital-battery-passport-implementation-timeline-and-requirements","Digital Battery Passport implementation: timeline and requirements",[73,20890,20891],{},[76,20892,20893,20895],{},[79,20894],{},[82,20896],{"alt":20897,"height":85,"src":20898,"width":87},"Battery Passport timeline","\u002Fimages\u002F2023\u002F10\u002FBattery-Passport-timeline-1.png",[97,20900,20897],{"id":20901},"battery-passport-timeline",[15,20903,20904],{},"The EU Battery Regulation Amendment was adopted by the EU Council in July 2023.",[15,20906,5500,20907,20910],{},[22,20908,20909],{},"February 1, 2027",", all light means of transport batteries, electric vehicle batteries, and industrial batteries available on the EU market will require a Battery Passport to be made available via a QR code.",[15,20912,19961,20913,20916],{},[22,20914,20915],{},"February 1, 2025",", the carbon footprint of both manufacturing sites and batches of EV\u002Findustrial batteries must be verified by an external organization and published online.",[15,20918,20919],{},"Manufacturers and stakeholders have until 2026 to ensure that they are compliant with the regulations and have the necessary systems and processes in place to issue and manage these Digital Battery Passports.",[97,20921,20923],{"id":20922},"battery-passport-requirements","Battery Passport requirements",[73,20925,20926],{},[76,20927,20928,20930],{},[79,20929],{},[82,20931],{"alt":20923,"height":85,"src":20932,"width":87},"\u002Fimages\u002F2023\u002F10\u002FBattery-Passport-requirements-1.png",[15,20934,20935],{},"The EU Battery Regulation Amendment contains a comprehensive set of information that needs to be made available in the Digital Battery Passport, including:",[503,20937,20938,20944,20950,20956,20962,20968,20974,20980,20986,20992,20998,21004,21010,21016,21022,21028,21034,21040,21046,21052,21058,21064],{},[356,20939,20940,20943],{},[22,20941,20942],{},"Battery Passport unique identifier",": A unique code or number identifying the Battery Passport.",[356,20945,20946,20949],{},[22,20947,20948],{},"Manufacturer’s name and address",": The name and address of the company that manufactured the battery.",[356,20951,20952,20955],{},[22,20953,20954],{},"Battery designation",": The specific name or model number of the battery.",[356,20957,20958,20961],{},[22,20959,20960],{},"Electrochemical system",": The chemical composition or type of the battery.",[356,20963,20964,20967],{},[22,20965,20966],{},"Battery type",": The specific type or category of the battery (i.e., Lithium-ion, Nickel-Metal Hydride).",[356,20969,20970,20973],{},[22,20971,20972],{},"Nominal voltage",": The standard voltage output of the battery.",[356,20975,20976,20979],{},[22,20977,20978],{},"Nominal capacity",": The standard capacity or energy storage capability of the battery.",[356,20981,20982,20985],{},[22,20983,20984],{},"Weight",": The weight of the battery.",[356,20987,20988,20991],{},[22,20989,20990],{},"Battery design life",": The expected lifespan or operational duration of the battery under normal conditions.",[356,20993,20994,20997],{},[22,20995,20996],{},"Battery warranty",": Details about the warranty or guarantee provided by the manufacturer.",[356,20999,21000,21003],{},[22,21001,21002],{},"Date of manufacture",": The date when the battery was produced.",[356,21005,21006,21009],{},[22,21007,21008],{},"Battery end-of-life information",": Specific details about how the battery should be disposed of or recycled once it reaches the end of its operational life.",[356,21011,21012,21015],{},[22,21013,21014],{},"Carbon footprint",": Measurement of the total greenhouse gas emissions caused directly and indirectly by the battery.",[356,21017,21018,21021],{},[22,21019,21020],{},"Recycled content",": Information regarding the materials in the battery that come from recycled sources.",[356,21023,21024,21027],{},[22,21025,21026],{},"Ethical sourcing details",": Information about the sourcing practices for the materials used in the battery.",[356,21029,21030,21033],{},[22,21031,21032],{},"Safety information and certifications",": Details about the safety standards the battery adheres to and any certifications it holds.",[356,21035,21036,21039],{},[22,21037,21038],{},"Performance metrics and testing results",": Data related to the battery’s efficiency, performance under various conditions, and results from any tests conducted.",[356,21041,21042,21045],{},[22,21043,21044],{},"Expected degradation",": Information about how the battery’s performance might decline over time and under what conditions.",[356,21047,21048,21051],{},[22,21049,21050],{},"Intended use",": Specific applications or devices for which the battery is designed.",[356,21053,21054,21057],{},[22,21055,21056],{},"Reusability and repurposing information",": Details about potential second-life applications for the battery.",[356,21059,21060,21063],{},[22,21061,21062],{},"Dismantling information",": Guidance on how to safely dismantle the battery.",[356,21065,21066,21069],{},[22,21067,21068],{},"State of health metrics",": Data providing insights into the current performance and health of the battery compared to its original specifications.",[89,21071,21073],{"id":21072},"how-companies-can-prepare-for-the-digital-battery-passport-revolution","How companies can prepare for the Digital Battery Passport revolution",[97,21075,21077],{"id":21076},"understand-the-requirements","Understand the requirements",[15,21079,21080],{},"Battery manufacturers should familiarize themselves with the EU Battery Regulation and other related laws to understand the requirements for implementing Digital Battery Passports.",[97,21082,21084],{"id":21083},"collect-data","Collect data",[15,21086,21087],{},"The necessary data for the Battery Passport must be collected, including information about battery capacity, energy round trip efficiency, expected lifetime in cycles\u002Fcalendar years, manufacturing history, provenance, sustainability and lifecycle requirements, material and component attributes, and maintenance history.",[97,21089,21091],{"id":21090},"use-centralized-systems","Use centralized systems",[15,21093,21094],{},"Players in the battery supply chain should use centralized ERP systems and centralized tools that communicate with suppliers to collect data from them.",[97,21096,21098],{"id":21097},"verify-the-batterys-carbon-footprint","Verify the battery’s carbon footprint",[15,21100,21101,21102,21105],{},"Manufacturers have to assess their emissions (direct, indirect, or related to the entire supply chain), calculate the carbon footprint, and convert it to CO2 equivalents using appropriate global warming potential (GWP) factors. Carbon footprints must then be validated by third-party certifiers. Stay tuned because we’re working on a ",[22,21103,21104],{},"game-changing solution"," for calculating and validating a battery’s carbon footprint.",[73,21107,21108],{},[76,21109,21110,21112],{},[79,21111],{},[82,21113],{"alt":21114,"height":85,"src":21115,"width":87},"carbon footprint","\u002Fimages\u002F2023\u002F10\u002Fcarbon-footprint.png",[97,21117,21119],{"id":21118},"ensure-accuracy-and-completeness","Ensure accuracy and completeness",[15,21121,21122],{},"It’s vital to ensure that all the required data is entered into the digital record and that the information is correct and up to date.",[97,21124,21126],{"id":21125},"incentivize-sustainable-practices","Incentivize sustainable practices",[15,21128,21129],{},"Suppliers should be incentivized to adopt more sustainable production practices by requiring them to provide information about the origin of raw materials and the environmental impact of production.",[97,21131,21133],{"id":21132},"ensure-proper-recycling","Ensure proper recycling",[15,21135,21136],{},"Companies should help ensure that used batteries are properly recycled, reducing the social and environmental risks and impact of disposal.",[73,21138,21139],{},[76,21140,21141,21143],{},[79,21142],{},[82,21144],{"alt":21133,"height":20677,"src":21145,"width":87},"\u002Fimages\u002F2023\u002F10\u002FEnsure-proper-recyclin.png",[97,21147,21149],{"id":21148},"increase-transparency","Increase transparency",[15,21151,21152],{},"Companies should provide detailed information on the battery’s composition and the processes used to manufacture it, which can help customers make informed decisions when purchasing sustainable batteries and increase transparency in the supply chain.",[97,21154,21156],{"id":21155},"implement-qr-codes","Implement QR codes",[15,21158,21159],{},"Companies should implement QR codes to enable the transfer of information between parties and ensure that recovery organizations can determine the best course of action for waste batteries based on their chemistry and use history.",[15,21161,21162],{},"But which type of QRs is the most suitable for connecting individual batteries with their digital twins?",[73,21164,21165],{},[76,21166,21167,21169],{},[79,21168],{},[82,21170],{"alt":21156,"height":20677,"src":21171,"width":87},"\u002Fimages\u002F2023\u002F10\u002FImplement-QR-codes_.png",[89,21173,21175],{"id":21174},"the-role-of-qr-codes-and-digital-links-in-implementing-the-battery-passport","The role of QR codes and digital links in implementing the Battery Passport",[15,21177,21178],{},"The now ubiquitous QR codes are central to the implementation of the EU Battery Regulation Amendment.",[15,21180,21181,21182,21185],{},"QR codes must be used to provide a ",[22,21183,21184],{},"direct link to the Digital Battery Passport"," webpage. They will be connected to a unique identifier, and the data will be accessible so that all parties, including customers, may better understand the products they use and their environmental impact.",[15,21187,21188,21189,21191,21192,21195],{},"The combination of dynamic QR codes and ",[50,21190,13707],{"href":17468}," enables brands to ",[22,21193,21194],{},"deliver different information and content to different users with a single code",", making it the ideal solution to comply with the new regulation.",[15,21197,21198,21199,21202,21203,386],{},"Dynamic digital link QR codes can be easily updated without reprinting them. In addition, ",[50,21200,21201],{"href":272},"our digital link QR code solution"," allows brands to connect a smart product page in addition to the passport, opening ",[22,21204,21205],{},"new opportunities for marketing and customer engagement",[89,21207,21209],{"id":21208},"real-life-battery-passport-examples","Real-life Battery Passport examples",[15,21211,21212],{},"Companies and organizations at the forefront of the Battery Passport revolution are already testing pilot projects and “proofs of concept” to accelerate its implementation. Among them, the Global Battery Alliance passport and the Ford passport are definitely worth taking a closer look at.",[97,21214,21216],{"id":21215},"global-battery-alliance","Global Battery Alliance",[15,21218,1260,21219,21223,21224,21227],{},[50,21220,21216],{"href":21221,"rel":21222,"target":2104},"https:\u002F\u002Fwww.globalbattery.org\u002F",[2102,2103,15432]," (GBA) is a partnership of 140+ businesses, governments, academics, industry actors, and international and non-governmental organizations, mobilizing to ensure that battery production supports green energy, safeguards human rights, and promotes ",[22,21225,21226],{},"health and environmental sustainability",". Members of the Global Battery Alliance include Audi, BASF, CATL, Eurasian Resources Group, Glencore, LG Energy Solution, Umicore, Tesla, Volkswagen AG, and many more.",[15,21229,21230,21231,21236,21237,21240],{},"The GBA’s Battery Passport is the flagship initiative of the Alliance, establishing a framework for the circular battery economy. ",[50,21232,21235],{"href":21233,"rel":21234,"target":2104},"https:\u002F\u002Fwww.globalbattery.org\u002Faction-platforms-menu\u002Fpilot-test\u002F",[2102,2103,15432],"The passport"," has been developed over three years by the GBA’s members, and its proof of concept was launched at the ",[22,21238,21239],{},"World Economic Forum","’s Annual Meeting in Davos in January 2023.",[97,21242,21244],{"id":21243},"ford","Ford",[15,21246,21247,21252,21253,21256],{},[50,21248,21251],{"href":21249,"rel":21250,"target":2104},"https:\u002F\u002Fwww.ford.com\u002F",[2102,2103,15432],"Ford Motor Company"," has launched a Battery Passport pilot to ensure responsible recycling of electric vehicle batteries in the automotive industry. The pilot leverages ",[22,21254,21255],{},"blockchain technology, IoT, and QR codes"," to track batteries throughout their lifecycle to ensure responsible management during use and recycling at the end of their useful life.",[15,21258,21259,21260,21263],{},"The pilot will run for six months and will allow Ford to gain visibility on out-of-warranty batteries, validate ",[22,21261,21262],{},"responsible battery lifecycle management",", improve the battery’s sustainability performance, and gain access to data such as recycled critical minerals produced and associated CO2 savings.",[73,21265,21266],{},[76,21267,21268,21270],{},[79,21269],{},[82,21271],{"alt":21262,"height":20677,"src":21272,"width":87},"\u002Fimages\u002F2023\u002F10\u002Fresponsible-battery-lifecycle-management_.png",[89,21274,21276],{"id":21275},"embracing-the-future-of-transparency-and-circularity","Embracing the future of transparency and circularity",[15,21278,21279],{},"The European Digital Product Passport (DPP) initiative marks a pivotal moment in our journey towards a more sustainable and transparent global industry. As batteries power our world, from everyday devices to transformative technologies like electric vehicles, the need for a comprehensive, transparent system like the Battery Passport becomes clear.",[15,21281,21282,21283,21286],{},"The DPP is not merely a regulatory tool but a testament to the European Commission’s commitment to ",[22,21284,21285],{},"unlocking circularity in product value chains",". It offers a digital record that encapsulates a product’s entire lifecycle, from raw material extraction to end-of-life recommendations. This transparency not only enables informed decisions by consumers but also fosters accountability within industries.",[73,21288,21289],{},[76,21290,21291,21293],{},[79,21292],{},[82,21294],{"alt":21295,"height":20677,"src":21296,"width":87},"Embracing the future","\u002Fimages\u002F2023\u002F10\u002FEmbracing-the-future.png",[15,21298,21299],{},"By adopting the Battery Passport and the broader DPP system, businesses can tap into new opportunities, optimize value retention, and position themselves as leaders in the green revolution.",[15,21301,21302],{},"For stakeholders and companies keen on navigating this evolving landscape, the recommendations are clear:",[353,21304,21305,21311,21317,21323],{},[356,21306,21307,21310],{},[22,21308,21309],{},"Early adoption",": Don’t wait for regulatory mandates. Embrace the DPP and Battery Passport proactively, understanding its nuances and benefits.",[356,21312,21313,21316],{},[22,21314,21315],{},"Invest in technology",": Utilize technologies like digital link QR codes to provide seamless access to product information, enhancing user experience and trust.",[356,21318,21319,21322],{},[22,21320,21321],{},"Engage & educate",": Engage with partners in the supply chains, consumers, and stakeholders. Educate them about the benefits of transparent product value chains.",[356,21324,21325,21328],{},[22,21326,21327],{},"Foster collaboration",": Work together with industry peers, regulatory bodies, and solution providers to ensure seamless implementation and standardization.",[15,21330,21331,21333],{},[399,21332],{},"As we look towards the future, the DPP and Battery Passport initiatives are not just about compliance; they represent a paradigm shift towards a world where every product has a story, and every stakeholder has a role to play. We at digital-link.com are here to support you in this transformation.",{"title":566,"searchDepth":567,"depth":567,"links":21335},[21336,21337,21338,21339,21348,21352,21363,21364,21368],{"id":20633,"depth":570,"text":20634},{"id":20681,"depth":570,"text":20682},{"id":20726,"depth":570,"text":20727},{"id":20788,"depth":570,"text":20789,"children":21340},[21341,21342,21343,21344,21345,21346,21347],{"id":20805,"depth":567,"text":20806},{"id":20816,"depth":567,"text":20817},{"id":20823,"depth":567,"text":20824},{"id":20834,"depth":567,"text":20835},{"id":20854,"depth":567,"text":20855},{"id":20865,"depth":567,"text":20866},{"id":20876,"depth":567,"text":20877},{"id":20887,"depth":570,"text":20888,"children":21349},[21350,21351],{"id":20901,"depth":567,"text":20897},{"id":20922,"depth":567,"text":20923},{"id":21072,"depth":570,"text":21073,"children":21353},[21354,21355,21356,21357,21358,21359,21360,21361,21362],{"id":21076,"depth":567,"text":21077},{"id":21083,"depth":567,"text":21084},{"id":21090,"depth":567,"text":21091},{"id":21097,"depth":567,"text":21098},{"id":21118,"depth":567,"text":21119},{"id":21125,"depth":567,"text":21126},{"id":21132,"depth":567,"text":21133},{"id":21148,"depth":567,"text":21149},{"id":21155,"depth":567,"text":21156},{"id":21174,"depth":570,"text":21175},{"id":21208,"depth":570,"text":21209,"children":21365},[21366,21367],{"id":21215,"depth":567,"text":21216},{"id":21243,"depth":567,"text":21244},{"id":21275,"depth":570,"text":21276},"A detailed guide to the Battery Passport and the EU Battery Regulation. Everything you need to know to prepare for the next compliance challenge.","Battery Passport: How the EU regulations are changing the global battery industry",{},"\u002Fimages\u002F2023\u002F09\u002FHow-the-Battery-Passport-is-changing-the-battery-industry.png","\u002Fguides\u002Fbattery-passport","2024-06-25T18:21:05+02:00",{"title":20623,"description":21369},"\u002Fguides\u002Fbattery-passport\u002F","guides\u002Fbattery-passport","2025-06-05T09:52:38+02:00","GTwRHDaYsCNh7pnCpvrH_1W4S-M_eA36jGcM8i8QEHU",{"id":21381,"title":21382,"author":7,"body":21383,"category":7,"description":21582,"extension":612,"heading":21583,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":21584,"navigation":614,"ogImage":17059,"path":21585,"publishedAt":21586,"sections":7,"seo":21587,"sourcePath":60,"stem":21588,"updatedAt":21589,"videos":7,"__hash__":21590},"pages\u002Fguides\u002Fconversational-packaging.md","Conversational packaging: Smart AI labels explained",{"type":9,"value":21384,"toc":21570},[21385],[12,21386,21387,21391,21400,21403,21409,21413,21421,21430,21436,21439,21443,21452,21459,21462,21465,21469,21472,21475,21478,21484,21488,21491,21494,21497,21501,21504,21507,21510,21516,21520,21523,21526,21529,21533,21536,21539,21542,21546,21549,21552,21555,21560,21564,21567],{},[89,21388,21390],{"id":21389},"a-new-chapter-in-packaging-and-communication","A new chapter in packaging and communication",[15,21392,21393,21394,21396,21397,21399],{},"The way brands connect with customers is changing. Packaging, once a silent medium, is evolving into a system that can speak, listen, and respond. This is the essence of ",[22,21395,27],{},". Powered by ",[50,21398,53],{"href":52}," and smart labels, it allows products to become active participants in commerce, answering questions and guiding decisions in the same way a trusted person would.",[15,21401,21402],{},"Packaging is now capable of true conversation instead of a static design that simply presents information. Customers can begin with a simple scan and immediately access relevant knowledge, whether they are shopping in a store, browsing an e-commerce page, or reviewing labels at home. The outcomes are more human, more engaging, and more effective for both sides.",[73,21404,21405],{},[82,21406],{"alt":21390,"height":2874,"src":21407,"title":21408,"width":2877},"\u002Fimages\u002F2025\u002F09\u002FA-new-chapter-in-packaging-and-communication-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 1",[89,21410,21412],{"id":21411},"what-makes-conversational-packaging-possible","What makes conversational packaging possible",[15,21414,5820,21415,21417,21418,21420],{},[50,21416,273],{"href":272},", scanning a QR or 2D barcode will always take you to the product’s ",[22,21419,6107],{},": a smart, fully customizable page built to meet global standards. This passport provides customers with structured, reliable information, from product details to safety notes and sustainability data.",[15,21422,21423,21424,21426,21427,21429],{},"What’s new is that this experience now comes with an extra layer of interaction. On the ",[50,21425,6107],{"href":11732},", customers will see a small bubble with a glowing firefly, ",[22,21428,45],{},". By tapping on it, they can open an AI-powered chat and ask anything they want about the product. Cleo listens, understands the context, and responds with accurate, brand-approved answers in natural language.",[15,21431,21432,21433,21435],{},"The reason this works so seamlessly is because of ",[22,21434,9912],{},". Digital Link already requires brands to upload and organize product information in order to create Digital Product Passports. That same structured data becomes the training ground for the assistant. It means Cleo is not improvising; she’s drawing from a verified, well-organized source of truth. Companies using Digital Link have a competitive advantage: their packaging is already powered by data designed for clarity, compliance, and AI-ready communication.",[15,21437,21438],{},"This simple addition transforms the Digital Product Passport from an information page into a real conversation. The QR no longer just points to static content. It opens the door to dialogue, making packaging a living channel between brands and customers.",[89,21440,21442],{"id":21441},"cleo-the-ai-voice-inside-packaging","Cleo: the AI voice inside packaging",[15,21444,21445,21446,21448,21449,21451],{},"To make conversational packaging real, ",[50,21447,273],{"href":272}," launched ",[22,21450,45],{},", an AI assistant trained specifically for smart labels. Cleo represents the change from passive packaging to interactive conversation. She listens, interprets language, and responds thoughtfully, always using the brand’s own voice.",[73,21453,21454],{},[82,21455],{"alt":21456,"height":2874,"src":21457,"title":21458,"width":2877},"Cleo, the AI voice inside packaging","\u002Fimages\u002F2025\u002F09\u002FCleo-the-AI-voice-inside-packaging-1-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 2",[15,21460,21461],{},"When customers scan a code, Cleo is ready to begin the conversation. She can compare products, describe usage, highlight sustainability outcomes, or present a video that explains essential steps. She is capable of handling complex questions but responds in clear, simple terms that keep the customer engaged.",[15,21463,21464],{},"Cleo also ensures accuracy. Because her training comes from brand inputs, she represents the message faithfully. This makes her not just another chatbot but a trusted partner in product communication.",[89,21466,21468],{"id":21467},"why-conversational-packaging-matters-in-commerce","Why conversational packaging matters in commerce",[15,21470,21471],{},"Brands have always used packaging as a way to attract attention and convey essential information. But labels and text are limited by space and design. Conversational packaging breaks through those limits. It allows packaging to represent the full depth of a brand’s knowledge and values.",[15,21473,21474],{},"From a sales perspective, the impact is immediate. Customers who receive instant answers are more likely to trust the product and complete the purchase. In e-commerce, where attention is fragile, conversational packaging keeps customers engaged instead of losing them to endless research. In retail, it bridges the gap between physical products and digital communication.",[15,21476,21477],{},"For customers, the benefit is human clarity. Instead of reading fine print, they can simply ask. The process feels personal, like talking with a knowledgeable team member. The conversation creates a connection that traditional packaging cannot.",[73,21479,21480],{},[82,21481],{"alt":21468,"height":2874,"src":21482,"title":21483,"width":2877},"\u002Fimages\u002F2025\u002F09\u002FWhy-conversational-packaging-matters-in-commerce-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 3",[89,21485,21487],{"id":21486},"opportunities-for-brands-and-customers","Opportunities for brands and customers",[15,21489,21490],{},"The opportunities of conversational packaging extend far beyond sales. By analyzing conversations, brands can learn what customers truly want to know, what confuses them, and what drives their decisions. This analysis is more insightful than traditional research because it reflects real questions asked in real contexts.",[15,21492,21493],{},"This knowledge helps teams refine product messaging, adjust communication strategies, and even guide product development. Brands can test different answers, review outcomes, and compare what resonates most with different audiences. The process turns packaging into both a sales tool and a learning system.",[15,21495,21496],{},"Customers benefit from thoughtful communication. They feel understood because the assistant responds with context, not generic messages. They gain confidence when making decisions, whether it’s choosing between two products, understanding ingredients, or verifying safety claims.",[89,21498,21500],{"id":21499},"conversational-packaging-in-e-commerce","Conversational packaging in e-commerce",[15,21502,21503],{},"E-commerce is an area where conversational packaging shows its full potential. Customers browsing online expect instant answers. If they don’t find them, they move on. By integrating conversational labels into digital commerce, brands ensure customers remain engaged at the critical decision step.",[15,21505,21506],{},"For example, a customer considering a supplement can scan the code on the product page and begin a conversation. Cleo might explain the recommended usage, compare it with other options, and describe the outcomes they can expect. This process builds trust and increases conversion without requiring customers to leave the page.",[15,21508,21509],{},"In the same way, conversational packaging strengthens the link between online and offline. The same code used in a retail store can be scanned on an e-commerce site, creating consistent communication across channels.",[73,21511,21512],{},[82,21513],{"alt":21500,"height":2874,"src":21514,"title":21515,"width":2877},"\u002Fimages\u002F2025\u002F09\u002FConversational-packaging-in-e-commerce-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 4",[89,21517,21519],{"id":21518},"the-human-dimension-of-smart-labels","The human dimension of smart labels",[15,21521,21522],{},"At the heart of conversational packaging is the idea of human connection. Technology alone is not enough. The system must be capable of listening, responding with a voice that feels human, and adapting to different contexts.",[15,21524,21525],{},"This is why training is essential. AI must learn the brand’s language, so that every response is aligned with how the brand wants to be perceived. Customers are sensitive to tone, and a well-trained assistant like Cleo ensures the conversation feels natural, trusted, and consistent.",[15,21527,21528],{},"The ability to represent complex information in a simple, conversational way is what makes this innovation stand out. Packaging is no longer just a surface; it becomes a medium for real communication.",[89,21530,21532],{"id":21531},"from-analysis-to-action-learning-through-packaging","From analysis to action: learning through packaging",[15,21534,21535],{},"One of the most valuable aspects of conversational packaging is the insight it generates. By reviewing the conversations customers have, brands can analyze patterns, identify opportunities, and understand the true impact of their communication.",[15,21537,21538],{},"This process is not abstract. It provides concrete outcomes. Brands can compare how different messages perform, test new approaches, and adjust their product strategy based on real conversations. It’s a continuous learning loop that makes packaging smarter over time.",[15,21540,21541],{},"The result is packaging that evolves. It listens, adapts, and improves, bringing new opportunities for both brands and customers.",[89,21543,21545],{"id":21544},"the-future-of-conversational-packaging","The future of conversational packaging",[15,21547,21548],{},"Looking ahead, conversational packaging is set to change the structure of how products are presented and understood. Labels will no longer be limited by space or design. They will be entry points to dynamic systems capable of voice, chat, and even video responses.",[15,21550,21551],{},"AI assistants like Cleo show what is already possible. Packaging can now begin a conversation, respond with intelligence, and create outcomes that matter: higher sales, better decisions, and stronger connections.",[15,21553,21554],{},"As commerce continues to evolve, conversational packaging will become essential. It represents a shift in order and process, where packaging is ready to solve problems, describe details, and represent the brand in a human way.",[73,21556,21557],{},[82,21558],{"alt":21545,"height":2874,"src":17092,"title":21559,"width":2877},"Conversational packaging: The complete guide to Smart, AI labels 5",[89,21561,21563],{"id":21562},"ready-to-begin","Ready to begin",[15,21565,21566],{},"For brands interested in taking the next step, conversational packaging is a huge opportunity. With smart labels powered by AI, packaging becomes a trusted channel that listens and responds. Customers are ready for this change, and the technology is already here.",[15,21568,21569],{},"By adopting conversational packaging, brands can meet the expectations of modern commerce, bring products to life, and build lasting connections. This is the moment when packaging truly becomes a conversation and where every label has a voice.",{"title":566,"searchDepth":567,"depth":567,"links":21571},[21572,21573,21574,21575,21576,21577,21578,21579,21580,21581],{"id":21389,"depth":570,"text":21390},{"id":21411,"depth":570,"text":21412},{"id":21441,"depth":570,"text":21442},{"id":21467,"depth":570,"text":21468},{"id":21486,"depth":570,"text":21487},{"id":21499,"depth":570,"text":21500},{"id":21518,"depth":570,"text":21519},{"id":21531,"depth":570,"text":21532},{"id":21544,"depth":570,"text":21545},{"id":21562,"depth":570,"text":21563},"Conversational packaging transforms labels into AI-powered channels for communication, sales, and customer engagement. Discover how it works.","Conversational packaging: The complete guide to Smart, AI labels",{},"\u002Fguides\u002Fconversational-packaging","2025-09-24T17:18:10+02:00",{"title":21382,"description":21582},"guides\u002Fconversational-packaging","2025-09-24T17:18:12+02:00","DWRapDAgZ7t06_If1_O5w_JllVF0pgHXYGFr0Nva6JI",{"id":21592,"title":21593,"author":7,"body":21594,"category":7,"description":22433,"extension":612,"heading":22434,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":22435,"navigation":614,"ogImage":22436,"path":22437,"publishedAt":22438,"sections":7,"seo":22439,"sourcePath":22440,"stem":22441,"updatedAt":22442,"videos":7,"__hash__":22443},"pages\u002Fguides\u002Fdigital-link-for-product-traceability.md","Digital Link for product traceability made simple",{"type":9,"value":21595,"toc":22425},[21596],[12,21597,21598,21602,21631,21684,21719,21723,21749,21762,21804,21818,21828,21832,21847,21910,21930,21940,21944,21984,21994,22033,22074,22113,22152,22189,22227,22266,22274,22278,22291,22308,22322,22339,22349,22353,22381,22407,22422],{},[89,21599,21601],{"id":21600},"introduction-traceability-meets-transformation","Introduction: Traceability meets transformation",[15,21603,21604,21605,21608,21609,21611,21612,21615,21616,21618,21619,21621,21622,1551,21625,21627,21628,4064],{},"In today’s global market (shaped by transparency, compliance, and rising ",[22,21606,21607],{},"customer demands","), ",[22,21610,9865],{}," is no longer optional. Whether you’re safeguarding ",[22,21613,21614],{},"consumer safety",", complying with strict ",[22,21617,12133],{},", or preventing counterfeits, your packaging must carry more than branding. It must deliver ",[22,21620,5490],{},", enable ",[22,21623,21624],{},"immediate access",[22,21626,5514],{},", and connect with your ",[22,21629,21630],{},"supply chain partners",[15,21632,21633,21634,21639,21640,21642,21643,21646,21647,21649,21650,1551,21653,1014,21656,1018,21658,21661,21662,8748,21665,21667,21668,21671,21672,1551,21674,1014,21677,1018,21680,21683],{},"That’s exactly what ",[22,21635,21636,21638],{},[50,21637,273],{"href":272}," for product traceability"," does. Built on the ",[22,21641,5576],{}," standard, it transforms a ",[22,21644,21645],{},"traditional barcode"," into a dynamic ",[22,21648,4357],{}," that connects ",[22,21651,21652],{},"physical products",[22,21654,21655],{},"brand-owned web pages",[22,21657,5553],{},[22,21659,21660],{},"online sources"," of trusted information. A ",[22,21663,21664],{},"simple scan",[22,21666,5482],{}," can reveal everything from ",[22,21669,21670],{},"global trade item number"," (GTIN) details and ",[22,21673,9754],{},[22,21675,21676],{},"expiry date",[22,21678,21679],{},"batch number",[22,21681,21682],{},"quality control"," reports.",[15,21685,1903,21686,21689,21690,21693,21694,19817,21697,21699,21700,21703,21704,21707,21708,1014,21710,1018,21713,21716,21717,386],{},[22,21687,21688],{},"brand owners",", it’s a way to ",[22,21691,21692],{},"strengthen brand loyalty",", protect ",[22,21695,21696],{},"brand integrity",[22,21698,254],{}," while delivering ",[22,21701,21702],{},"supply chain traceability information"," to both ",[22,21705,21706],{},"trading partners"," and consumers. The benefits span ",[22,21709,5451],{},[22,21711,21712],{},"improved safety",[22,21714,21715],{},"future proofing"," your operations for evolving ",[22,21718,12133],{},[89,21720,21722],{"id":21721},"what-is-digital-link-and-how-does-it-enable-product-traceability","What is Digital Link and how does it enable product traceability?",[15,21724,1176,21725,1180,21729,21732,21733,7361,21736,21738,21739,21742,21743,1551,21746,386],{},[22,21726,21727],{},[50,21728,273],{"href":272},[22,21730,21731],{},"standards-based structure"," that encodes a ",[22,21734,21735],{},"brand-owned web address",[22,21737,19877],{}," like a dynamic QR code. When applied to packaging or the product itself, it becomes a ",[22,21740,21741],{},"web-enabled"," bridge that ",[22,21744,21745],{},"connects physical products",[22,21747,21748],{},"online information",[15,21750,1260,21751,21753,21754,21757,21758,21761],{},[22,21752,5518],{}," can ",[22,21755,21756],{},"redirect users"," to different ",[22,21759,21760],{},"link types"," depending on context:",[353,21763,21764,21779,21792],{},[356,21765,1176,21766,21768,21769,21771,21772,1018,21775,21778],{},[22,21767,9339],{}," team may access ",[22,21770,5557],{}," records, ",[22,21773,21774],{},"product identifiers",[22,21776,21777],{},"specific data"," for logistics.",[356,21780,21781,21782,21784,21785,21787,21788,21791],{},"Consumers can view ",[22,21783,2080],{}," instructions, ",[22,21786,3931],{}," details, and ",[22,21789,21790],{},"expiration date"," in their preferred language.",[356,21793,21794,21795,21797,21798,21800,21801,21803],{},"Retailers can check ",[22,21796,9754],{},", confirm ",[22,21799,254],{},", or retrieve ",[22,21802,21682],{}," results instantly.",[15,21805,21806,21807,55,21810,21813,21814,21817],{},"This creates ",[22,21808,21809],{},"enhanced traceability",[22,21811,21812],{},"greater transparency"," across industries, ensuring ",[22,21815,21816],{},"digital experiences"," are adapted for every stakeholder.",[73,21819,21820],{},[76,21821,21822,21824],{},[79,21823],{},[82,21825],{"alt":21826,"height":85,"src":21827,"width":87},"A hand holding a smartphone scanning a QR code on a cardboard box, with a laptop in the blurred background.","\u002Fimages\u002F2025\u002F08\u002FA-hand-holding-a-smartphone-scanning-a-QR-code-on-a-cardboard-box-with-a-laptop-in-the-blurred-background.png",[89,21829,21831],{"id":21830},"how-to-create-a-digital-product-passport-with-digital-link","How to create a Digital Product Passport with Digital Link",[15,21833,21834,21835,21838,21839,1014,21842,21846],{},"If you’re preparing for the ",[22,21836,21837],{},"EU Digital Product Passport (DPP)"," or want better ",[22,21840,21841],{},"traceability solutions",[22,21843,21844],{},[50,21845,273],{"href":272}," makes the process straightforward:",[15,21848,21849,21852,21853,21855,21856,21858,21861,21862,21864,21865,55,21867,386,21869,21871,21874,21875,4425,21877,1014,21879,21881,21882,21884,21885,21887,21890,21891,21894,21895,2331,21897,21899,21900,21903,21904,21906,21909],{},[22,21850,21851],{},"Step 1:"," Enter your ",[22,21854,15736],{}," to validate the product in GS1 systems.",[399,21857],{},[22,21859,21860],{},"Step 2:"," Select the ",[22,21863,6107],{}," template, preloaded with compliance fields for ",[22,21866,12133],{},[22,21868,1048],{},[399,21870],{},[22,21872,21873],{},"Step 3:"," Populate it with ",[22,21876,5514],{},[22,21878,5490],{},[22,21880,254],{}," documents, and ",[22,21883,21682],{}," certificates.",[399,21886],{},[22,21888,21889],{},"Step 4:"," Build a ",[22,21892,21893],{},"brand-owned web page"," to improve ",[22,21896,5454],{},[22,21898,5553],{},", product photos, ",[22,21901,21902],{},"web links",", and videos.",[399,21905],{},[22,21907,21908],{},"Step 5:"," Customize the design. Updates appear instantly without changing packaging.",[15,21911,21912,21913,21916,21917,1014,21919,21922,21923,1551,21925,21927,21928,386],{},"By integrating into ",[22,21914,21915],{},"current systems",", the DPP enhances ",[22,21918,5510],{},[22,21920,21921],{},"improves efficiency",", and delivers ",[22,21924,21624],{},[22,21926,1048],{}," for all ",[22,21929,21630],{},[73,21931,21932],{},[76,21933,21934,21936],{},[79,21935],{},[82,21937],{"alt":21938,"height":85,"src":21939,"width":87},"A smartphone displaying a digital product passport for fresh milk, with navigation buttons, in front of blurred milk cartons on supermarket shelves.","\u002Fimages\u002F2025\u002F08\u002FA-smartphone-displaying-a-digital-product-passport-for-fresh-milk-with-navigation-buttons-in-front-of-blurred-milk-cartons-on-supermarket-shelves.png",[89,21941,21943],{"id":21942},"real-world-use-cases-of-digital-link-in-product-traceability","Real-world use cases of Digital Link in product traceability",[15,21945,21946,21953,21955,21957,21958,21960,21961,21963,21964,21967,21968,21970,21971,2331,21973,21975,21976,21978,21979,21981,21982,386],{},[22,21947,21948,21952],{},[50,21949,21951],{"href":21950},"\u002Fsuccess-stories\u002Ftraveling-pendants\u002F","Traveling Pendants",": Wearable storytelling with enhanced traceability",[399,21954],{},[22,21956,21951],{}," turns ",[22,21959,407],{}," into wearable narratives. Each pendant carries a ",[22,21962,5576],{}," QR engraved on its surface, connecting a ",[22,21965,21966],{},"physical product"," to a ",[22,21969,21893],{}," where users can read and add stories. This merges ",[22,21972,5454],{},[22,21974,5553],{},", proving that ",[22,21977,21841],{}," can strengthen ",[22,21980,1716],{}," even outside traditional ",[22,21983,9339],{},[73,21985,21986],{},[76,21987,21988,21990],{},[79,21989],{},[82,21991],{"alt":21992,"height":85,"src":21993,"width":87},"A hand holding a copper pendant necklace engraved with a QR code, against a blurred outdoor background.","\u002Fimages\u002F2025\u002F08\u002FA-hand-holding-a-copper-pendant-necklace-engraved-with-a-QR-code-against-a-blurred-outdoor-background.png",[15,21995,21996,22003,22005,22006,22008,22009,22013,22014,1551,22016,22018,22019,22022,22023,22025,22026,22028,22029,55,22031,386],{},[22,21997,21998,22002],{},[50,21999,22001],{"href":22000},"\u002Fsuccess-stories\u002Ftreat-street\u002F","Treat Street",": Humor and high engagement in seasonal campaigns",[399,22004],{},"Novelty confectionery brand ",[22,22007,22001],{}," uses ",[22,22010,22011],{},[50,22012,273],{"href":272}," to connect ",[22,22015,21652],{},[22,22017,21816],{}," that drive ",[22,22020,22021],{},"consumer interactions",". Known for their “Perfect Man” chocolate, the brand adapts QR-linked campaigns for each season, meeting ",[22,22024,21607],{}," while maintaining ",[22,22027,254],{}," across multiple retail partners, boosting ",[22,22030,5451],{},[22,22032,21696],{},[15,22034,22035,22042,22044,22045,22047,22048,22052,22053,22055,22056,22058,22059,1551,22061,22063,22064,22066,22067,55,22069,22071,22072,386],{},[22,22036,22037,22041],{},[50,22038,22040],{"href":22039},"\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures\u002F","Good Ventures",": Streamlined mass QR code creation and shopper engagement",[399,22043],{},"UK-based ",[22,22046,22040],{},", makers of certified organic beauty products, integrated ",[22,22049,22050],{},[50,22051,273],{"href":272}," to handle large-scale, ",[22,22054,5490],{}," management. By linking every SKU to a ",[22,22057,21893],{},", they ensure ",[22,22060,21624],{},[22,22062,5514],{}," for shoppers, retailers, and ",[22,22065,21630],{},", improving ",[22,22068,21682],{},[22,22070,5557],{}," without disrupting ",[22,22073,21915],{},[15,22075,22076,22083,22085,22086,22088,22089,22093,22094,22096,22097,8748,22099,22101,22102,22104,22105,22107,22108,22110,22111,386],{},[22,22077,22078,22082],{},[50,22079,22081],{"href":22080},"\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water\u002F","Zoé Water",": Opening a direct-to-consumer channel",[399,22084],{},"Premium alkaline water brand ",[22,22087,22081],{}," leveraged ",[22,22090,22091,21638],{},[50,22092,273],{"href":272}," to connect bottles directly to a ",[22,22095,21735],{},". A ",[22,22098,21664],{},[22,22100,5482],{}," gives consumers ",[22,22103,5490],{}," on filtration processes, ",[22,22106,21676],{},", and health benefits, while giving the brand valuable ",[22,22109,22021],{}," data to ",[22,22112,21692],{},[15,22114,22115,22122,22124,22125,22008,22127,22129,22130,55,22132,22134,22135,22137,22138,22140,22141,22143,22144,22146,22147,2136,22149,22151],{},[22,22116,22117,22121],{},[50,22118,22120],{"href":22119},"\u002Fsuccess-stories\u002Fdigital-link-for-salssa\u002F","Salssa",": Smart packaging for athletes",[399,22123],{},"Sports nutrition brand ",[22,22126,22120],{},[22,22128,5576],{}," to ensure ",[22,22131,2080],{},[22,22133,5293],{},". Each product’s QR delivers ",[22,22136,21777],{}," like ingredient sourcing, ",[22,22139,21790],{},", and usage instructions, accessible on any ",[22,22142,5482],{},". This enables ",[22,22145,21809],{}," and supports ",[22,22148,254],{},[22,22150,12099],{}," in performance nutrition.",[15,22153,22154,22161,1260,22163,22166,22167,22169,22170,22172,22173,22175,22176,22178,22179,2136,22181,55,22183,22185,22186,22188],{},[22,22155,22156,22160],{},[50,22157,22159],{"href":22158},"\u002Fsuccess-stories\u002Fdigital-link-for-nifa\u002F","NIFA",": Giving a voice to Ireland’s fishermen",[399,22162],{},[22,22164,22165],{},"National Inshore Fishermen’s Association"," connects ",[22,22168,21652],{}," (fresh catches) to ",[22,22171,21655],{}," telling the story of each fisher. This builds ",[22,22174,5454],{},", promotes ",[22,22177,21812],{},", and ensures ",[22,22180,5490],{},[22,22182,3931],{},[22,22184,254],{},", benefiting both ",[22,22187,21706],{}," and local communities.",[15,22190,22191,22198,22200,22201,22203,22204,22208,22209,22212,22213,22215,22216,55,22218,22220,22221,2136,22223,55,22225,386],{},[22,22192,22193,22197],{},[50,22194,22196],{"href":22195},"\u002Fsuccess-stories\u002Fdigital-link-for-alqvimia\u002F","ALQVIMIA",": Branding and digital transparency in luxury cosmetics",[399,22199],{},"Holistic cosmetics pioneer ",[22,22202,22196],{}," adopted ",[22,22205,22206],{},[50,22207,273],{"href":272}," to connect every item to a ",[22,22210,22211],{},"brand-owned web"," portal with ",[22,22214,5553],{}," on ingredients, sustainability practices, and certifications. This supports ",[22,22217,12133],{},[22,22219,21682],{}," while meeting ",[22,22222,21607],{},[22,22224,21812],{},[22,22226,21748],{},[15,22228,22229,22236,22238,22239,22241,22242,22244,22245,22247,22248,1018,22250,22252,22253,22256,22257,22259,22260,22262,22263,22265],{},[22,22230,22231,22235],{},[50,22232,22234],{"href":22233},"\u002Fsuccess-stories\u002Fdigital-link-for-canogooil\u002F","Canigooil",": The first connected olive oil",[399,22237],{},"Premium olive oil producer ",[22,22240,22234],{}," launched the first fully connected bottle using ",[22,22243,5576],{},". Each QR provides ",[22,22246,21624],{}," to origin details, ",[22,22249,21774],{},[22,22251,5490],{}," on cultivation and quality checks. The result is ",[22,22254,22255],{},"strengthened brand loyalty",", compliance with ",[22,22258,3931],{}," regulations, and a ",[22,22261,21715],{}," approach to ",[22,22264,21841],{}," in a competitive market.",[73,22267,22268],{},[82,22269],{"alt":22270,"height":22271,"src":22272,"title":22273,"width":2877},"Canigooil launches the first connected olive oil with Digital Link",587,"\u002Fimages\u002F2024\u002F12\u002FCanigooil-launches-the-first-connected-olive-oil-with-Digital-Link-1024x587.webp","Digital Link for product traceability: How next-gen QR codes are transforming supply chains 4",[89,22275,22277],{"id":22276},"beyond-traceability-added-benefits-of-digital-link","Beyond traceability: Added benefits of Digital Link",[15,22279,2241,22280,22283,22285,22286,22288,22289,386],{},[22,22281,22282],{},"Seamless integration",[399,22284],{},"Works with ",[22,22287,21915],{}," (GTINs, PIMs, ERPs) without disrupting ",[22,22290,9339],{},[15,22292,2241,22293,22296,22298,22299,22301,22302,22305,22306,386],{},[22,22294,22295],{},"Built-in marketing and analytics",[399,22297],{},"Track ",[22,22300,22021],{},", scan location, language, and timing for ",[22,22303,22304],{},"data sharing"," and improving ",[22,22307,1716],{},[15,22309,2241,22310,22313,22315,22316,22318,22319,22321],{},[22,22311,22312],{},"Contextual content delivery",[399,22314],{},"Show ",[22,22317,21777],{}," based on user role: compliance info for regulators, AR tutorials for customers, ",[22,22320,5557],{}," data for staff.",[15,22323,2241,22324,22327,22329,22330,22333,22334,22336,22337,386],{},[22,22325,22326],{},"Sustainability and packaging efficiency",[399,22328],{},"Reduce packaging waste with ",[22,22331,22332],{},"digital updates",", meeting ",[22,22335,254],{}," goals while improving ",[22,22338,5451],{},[73,22340,22341],{},[76,22342,22343,22345],{},[79,22344],{},[82,22346],{"alt":22347,"height":85,"src":22348,"width":87},"A robotic AGV carrying a cardboard box with a QR code, next to a tablet displaying a digital product passport in a warehouse.","\u002Fimages\u002F2025\u002F08\u002FA-robotic-AGV-carrying-a-cardboard-box-with-a-QR-code-next-to-a-tablet-displaying-a-digital-product-passport-in-a-warehouse.png",[89,22350,22352],{"id":22351},"conclusion-build-trust-with-every-scan","Conclusion: Build trust with every scan",[15,22354,22355,22359,22360,1014,22362,1018,22364,22366,22367,22369,22370,1014,22372,1551,22374,22178,22376,22378,22379,386],{},[22,22356,22357,21638],{},[50,22358,273],{"href":272}," unites ",[22,22361,21652],{},[22,22363,5514],{},[22,22365,5490],{}," under a ",[22,22368,21731],{},". It enables ",[22,22371,21812],{},[22,22373,21624],{},[22,22375,21777],{},[22,22377,254],{}," while fostering ",[22,22380,5293],{},[15,22382,22383,22384,22386,22387,22389,22390,11089,22392,3377,22394,22396,22397,55,22399,22401,22402,22404,22405,386],{},"Whether you’re enhancing ",[22,22385,5454],{},", streamlining ",[22,22388,9339],{},", or ensuring ",[22,22391,2080],{},[22,22393,21682],{},[22,22395,5518],{}," serves every purpose, from ",[22,22398,21774],{},[22,22400,21790],{}," checks to rich ",[22,22403,21816],{}," that strengthen ",[22,22406,21696],{},[15,22408,22409,22410,22412,22413,22415,22416,22418,22419,22421],{},"This is more than a ",[22,22411,21645],{}," upgrade. It’s a ",[22,22414,21715],{}," investment in ",[22,22417,21841],{}," that meet today’s ",[22,22420,21607],{}," and tomorrow’s regulations.",[15,22423,22424],{},"Start your journey now: one scan is all it takes.",{"title":566,"searchDepth":567,"depth":567,"links":22426},[22427,22428,22429,22430,22431,22432],{"id":21600,"depth":570,"text":21601},{"id":21721,"depth":570,"text":21722},{"id":21830,"depth":570,"text":21831},{"id":21942,"depth":570,"text":21943},{"id":22276,"depth":570,"text":22277},{"id":22351,"depth":570,"text":22352},"Learn how Digital Link for product traceability boosts transparency, compliance, and trust across the supply chain with a single scan.","Digital Link for product traceability: How next-gen QR codes are transforming supply chains",{},"\u002Fimages\u002F2025\u002F08\u002FDigital-Link-for-product-traceability.png","\u002Fguides\u002Fdigital-link-for-product-traceability","2025-08-08T18:43:28+02:00",{"title":21593,"description":22433},"\u002Fguides\u002Fdigital-link-for-product-traceability\u002F","guides\u002Fdigital-link-for-product-traceability","2025-08-08T18:43:30+02:00","vyJZ9nncjDtpGZa-tt3EZX2XL68ZG6HR7lKfMxVaieY",{"id":22445,"title":22446,"author":7,"body":22447,"category":7,"description":22893,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":22894,"navigation":614,"ogImage":22895,"path":22896,"publishedAt":22897,"sections":7,"seo":22898,"sourcePath":6643,"stem":22899,"updatedAt":22900,"videos":7,"__hash__":22901},"pages\u002Fguides\u002Fdigital-link-qr-code-legibility.md","Best practices for Digital Link QR code legibility",{"type":9,"value":22448,"toc":22874},[22449],[12,22450,22451,22465,22472,22476,22482,22485,22503,22509,22513,22517,22526,22548,22551,22561,22565,22571,22588,22591,22595,22601,22621,22624,22628,22634,22648,22655,22659,22662,22682,22685,22695,22699,22702,22716,22719,22723,22731,22752,22768,22771,22775,22778,22792,22795,22799,22806,22816,22821,22827,22834,22841,22851,22855,22867],{},[15,22452,22453,22454,55,22458,22460,22461,22464],{},"As the use of ",[22,22455,22456],{},[50,22457,13707],{"href":272},[22,22459,2121],{}," becomes standard on packaging for food, beverages, cosmetics, pharmaceuticals, and textiles, ensuring their ",[22,22462,22463],{},"legibility"," is more critical than ever. These codes not only bridge the gap between physical products and digital content but also offer a seamless way to share vital product information, promote sustainability, and enhance customer engagement.",[15,22466,22467,22468,22471],{},"However, the effectiveness of a digital link relies on how easily it can be scanned and understood. Poorly designed or illegible codes can lead to consumer frustration, missed opportunities, and a ",[22,22469,22470],{},"poor user experience",". This guide will cover best practices for creating legible digital links, focusing on packaging applications.",[89,22473,22475],{"id":22474},"why-digital-link-qr-code-legibility-matters","Why digital link QR code legibility matters",[15,22477,22478,22479,386],{},"A digital link acts as a gateway to a wealth of product information, from ingredient lists and usage instructions to traceability data and promotional content. For many industries, these links are a requirement to meet regulatory standards or improve ",[22,22480,22481],{},"digital accessibility",[15,22483,22484],{},"When codes are difficult to scan, it results in missed engagement opportunities for consumers and inefficiencies within the supply chain. For instance:",[353,22486,22487,22494,22497],{},[356,22488,22489,22490,22493],{},"A poorly placed digital link on a food package may prevent users from accessing ",[22,22491,22492],{},"further information"," about allergens.",[356,22495,22496],{},"Low-contrast codes on pharmaceutical labels could delay vital healthcare tasks.",[356,22498,22499,22500,22502],{},"Illegible codes on textiles may hinder the adoption of ",[22,22501,5506],{},", impacting efforts toward sustainability.",[15,22504,22505,22506,22508],{},"By following ",[22,22507,11146],{},", businesses can ensure that their digital links serve their purpose effectively.",[89,22510,22512],{"id":22511},"best-practices-for-creating-legible-digital-links","Best practices for creating legible digital links",[97,22514,22516],{"id":22515},"_1-ensure-optimal-size-and-placement","1. Ensure optimal size and placement",[15,22518,22519,22520,55,22523,19119],{},"The size and position of a digital link directly affect its ",[22,22521,22522],{},"readability",[22,22524,22525],{},"user accessibility",[353,22527,22528,22538],{},[356,22529,22530,22533,22534,22537],{},[22,22531,22532],{},"Size guidelines:"," The minimum recommended size for a digital link on packaging is ",[22,22535,22536],{},"2 x 2 cm (0.8 x 0.8 inches)",". However, the size should increase for larger packaging or if the code is intended to be scanned from a greater distance.",[356,22539,22540,22543,22544,22547],{},[22,22541,22542],{},"Positioning:"," Place the link on a ",[22,22545,22546],{},"flat surface"," away from folds, seams, or textured areas. Ensure the digital link is prominently visible and not obstructed by other design elements.",[15,22549,22550],{},"For example, a digital link on a beverage can should avoid being placed near the curved edges where distortion could occur.",[73,22552,22553],{},[76,22554,22555,22557],{},[79,22556],{},[82,22558],{"alt":22559,"height":85,"src":22560,"width":87},"Ensure optimal size and placement","\u002Fimages\u002F2024\u002F11\u002FEnsure-optimal-size-and-placement.png",[97,22562,22564],{"id":22563},"_2-maintain-adequate-quiet-zone","2. Maintain adequate quiet zone",[15,22566,1176,22567,22570],{},[22,22568,22569],{},"quiet zone"," is the blank space around a digital link that ensures scanners can easily differentiate it from surrounding text or graphics:",[353,22572,22573,22583],{},[356,22574,22575,22578,22579,22582],{},[22,22576,22577],{},"Best practice:"," The quiet zone should be at least ",[22,22580,22581],{},"four times the size of the smallest module"," (square) in the code.",[356,22584,22585,22586,386],{},"Avoid crowding the link with additional information or design elements, as this can reduce ",[22,22587,22522],{},[15,22589,22590],{},"In industries like cosmetics, where space is limited, maintaining this quiet zone is crucial for ensuring legibility despite compact designs.",[97,22592,22594],{"id":22593},"_3-use-high-contrast-and-appropriate-colors","3. Use high contrast and appropriate colors",[15,22596,22597,22598,19119],{},"The visual contrast between a digital link and its background is essential for ",[22,22599,22600],{},"improving readability",[353,22602,22603,22609,22615],{},[356,22604,22605,22608],{},[22,22606,22607],{},"Contrast:"," Always use dark colors (e.g., black, navy blue) for the code and light colors (e.g., white, light gray) for the background.",[356,22610,22611,22614],{},[22,22612,22613],{},"Avoid low-contrast combinations:"," For instance, yellow on white or red on orange can significantly reduce legibility.",[356,22616,22617,22620],{},[22,22618,22619],{},"Brand colors:"," If branding requires the use of specific colors, ensure you test the code’s scannability in various lighting conditions.",[15,22622,22623],{},"Example: A high-quality digital link on pharmaceutical packaging should remain scannable in low-light environments such as hospital settings.",[97,22625,22627],{"id":22626},"_4-choose-appropriate-materials-and-surfaces","4. Choose appropriate materials and surfaces",[15,22629,22630,22631,22633],{},"The material and finish of the packaging can affect the ",[22,22632,22522],{}," of digital links:",[353,22635,22636,22642],{},[356,22637,22638,22641],{},[22,22639,22640],{},"Matte finishes:"," Opt for matte surfaces rather than glossy ones to avoid glare that may interfere with scanning.",[356,22643,22644,22647],{},[22,22645,22646],{},"Surface types:"," Avoid placing digital links on curved or textured surfaces, as distortion can make them unreadable.",[15,22649,22650,22651,22654],{},"For textiles, printing digital links on ",[22,22652,22653],{},"woven labels"," can ensure durability and readability, even after multiple washes.",[97,22656,22658],{"id":22657},"_5-test-for-scanning-across-conditions","5. Test for scanning across conditions",[15,22660,22661],{},"Digital links on packaging must be scannable under various conditions:",[353,22663,22664,22670,22676],{},[356,22665,22666,22669],{},[22,22667,22668],{},"Lighting:"," Test the code in natural light, low light, and direct sunlight to ensure readability.",[356,22671,22672,22675],{},[22,22673,22674],{},"Angles and distances:"," Ensure the code can be scanned from different angles and typical consumer distances.",[356,22677,22678,22681],{},[22,22679,22680],{},"Device compatibility:"," Test the code using multiple smartphones and scanning applications to confirm universal compatibility.",[15,22683,22684],{},"For instance, a digital link on a beverage bottle must be scannable in dimly lit bars as well as brightly lit retail environments.",[73,22686,22687],{},[76,22688,22689,22691],{},[79,22690],{},[82,22692],{"alt":22693,"height":85,"src":22694,"width":87},"Test for scanning across conditions","\u002Fimages\u002F2024\u002F11\u002FTest-for-scanning-across-conditions.png",[97,22696,22698],{"id":22697},"_6-provide-consumer-friendly-instructions","6. Provide consumer-friendly instructions",[15,22700,22701],{},"Adding simple, clear instructions next to the digital link can improve user interaction:",[353,22703,22704,22710],{},[356,22705,22706,22709],{},[22,22707,22708],{},"Call-to-action:"," Include text like “Scan for product details” or “Learn more about this product.”",[356,22711,22712,22715],{},[22,22713,22714],{},"Purpose indication:"," Indicate what users can expect after scanning, such as recipes, instructions, or promotional offers.",[15,22717,22718],{},"Clear instructions are particularly important for industries like food and beverages, where consumers may not always know the purpose of the digital link.",[97,22720,22722],{"id":22721},"_7-follow-gs1-standards-for-digital-links","7. Follow GS1 standards for digital links",[15,22724,22725,22726,22730],{},"Ensuring compliance with ",[22,22727,22728],{},[50,22729,5576],{"href":7218}," standards is essential for consistency, interoperability, and compatibility across global supply chains. These standards provide a unified framework for encoding product information into digital links, enabling consumers and businesses to access critical data, such as:",[353,22732,22733,22739,22745],{},[356,22734,22735,22738],{},[22,22736,22737],{},"Ingredients and allergens"," for food and beverage products",[356,22740,22741,22744],{},[22,22742,22743],{},"Traceability and provenance"," details for textiles and pharmaceuticals",[356,22746,22747,55,22750],{},[22,22748,22749],{},"Sustainability credentials",[22,22751,5506],{},[15,22753,22754,22755,22761,22762,22767],{},"Thanks to ",[22,22756,22757,22758],{},"our platform, ",[50,22759,22760],{"href":272},"Digital Link Connexum",", meeting GS1 standards has never been easier. Our templates are pre-configured to include all the required fields, ensuring that your digital links are compliant by default. Whether it’s adding ",[50,22763,22766],{"href":22764,"rel":22765,"target":2104},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FGlobal_Trade_Item_Number",[2102,2103],"GTINs"," (Global Trade Item Numbers), batch numbers, or expiration dates, our platform simplifies the process, enabling seamless integration of essential data.",[15,22769,22770],{},"By leveraging these standardized templates, you save time and reduce the risk of errors, ensuring your digital links meet GS1 standards while maintaining their accessibility and usability.",[97,22772,22774],{"id":22773},"_8-regular-quality-assurance-and-testing","8. Regular quality assurance and testing",[15,22776,22777],{},"To ensure consistent performance, implement regular quality checks during and after production:",[353,22779,22780,22786],{},[356,22781,22782,22785],{},[22,22783,22784],{},"Printing checks:"," Inspect digital links for smudging, distortion, or missing elements during production.",[356,22787,22788,22791],{},[22,22789,22790],{},"Batch testing:"," Test codes from each batch of packaging to confirm they meet legibility standards.",[15,22793,22794],{},"Industries like pharmaceuticals and cosmetics, where compliance with safety standards is critical, benefit greatly from these quality checks.",[89,22796,22798],{"id":22797},"digital-links-in-practice-real-world-examples","Digital links in practice: real-world examples",[150,22800,22802],{"id":22801},"food-and-beverages",[50,22803,22805],{"href":22804},"\u002Fsolutions\u002Fdigital-link-for-food-and-beverage\u002F","Food and beverages",[15,22807,22808,22809,22812,22813,22815],{},"A food manufacturer can use digital links to provide ",[22,22810,22811],{},"descriptive link text"," on packaging, connecting consumers to ",[22,22814,22492],{}," about nutritional content, allergen risks, or sourcing practices.",[150,22817,22818],{"id":9438},[50,22819,9839],{"href":22820},"\u002Fguides\u002Fpharmaceutical-packaging\u002F",[15,22822,22823,22824,22826],{},"Digital links on medicine labels can lead users to detailed usage instructions, side effects, and traceability data, ensuring ",[22,22825,22481],{}," for all patients.",[150,22828,22830],{"id":22829},"textiles",[50,22831,22833],{"href":22832},"\u002Fguides\u002Fproduct-passport-for-textiles\u002F","Textiles",[15,22835,22836,22837,22840],{},"A digital link on a clothing tag can serve as a ",[22,22838,22839],{},"breadcrumb trail"," for sustainability efforts, allowing consumers to trace the origin of materials and understand their environmental impact.",[73,22842,22843],{},[76,22844,22845,22847],{},[79,22846],{},[82,22848],{"alt":22849,"height":3425,"src":22850,"width":87},"Digital links in practice","\u002Fimages\u002F2024\u002F11\u002FDigital-links-in-practice.png",[89,22852,22854],{"id":22853},"conclusion-creating-user-friendly-digital-links","Conclusion: creating user-friendly digital links",[15,22856,22857,22858,1014,22860,1018,22862,22866],{},"Ensuring the legibility of digital links on packaging is a vital step toward improving ",[22,22859,22481],{},[22,22861,5454],{},[22,22863,22864],{},[50,22865,5451],{"href":7259},". By following these best practices (optimizing size, placement, and contrast, maintaining quiet zones, and adhering to GS1 standards) you can create digital links that are scannable, reliable, and user-friendly.",[15,22868,22869,22870,22873],{},"By prioritizing ",[22,22871,22872],{},"accessibility and usability",", your digital links will not only meet industry standards but also foster trust and convenience for your consumers.",{"title":566,"searchDepth":567,"depth":567,"links":22875},[22876,22877,22887,22892],{"id":22474,"depth":570,"text":22475},{"id":22511,"depth":570,"text":22512,"children":22878},[22879,22880,22881,22882,22883,22884,22885,22886],{"id":22515,"depth":567,"text":22516},{"id":22563,"depth":567,"text":22564},{"id":22593,"depth":567,"text":22594},{"id":22626,"depth":567,"text":22627},{"id":22657,"depth":567,"text":22658},{"id":22697,"depth":567,"text":22698},{"id":22721,"depth":567,"text":22722},{"id":22773,"depth":567,"text":22774},{"id":22797,"depth":570,"text":22798,"children":22888},[22889,22890,22891],{"id":22801,"depth":579,"text":22805},{"id":9438,"depth":579,"text":9839},{"id":22829,"depth":579,"text":22833},{"id":22853,"depth":570,"text":22854},"Digital link QR code legibility is key for accessible, scannable packaging in food, pharma, cosmetics, and textiles, boosting consumer engagement.",{},"\u002Fimages\u002F2024\u002F11\u002FDigital-Link-QR-codes-legibility.png","\u002Fguides\u002Fdigital-link-qr-code-legibility","2024-11-15T16:30:32+01:00",{"title":22446,"description":22893},"guides\u002Fdigital-link-qr-code-legibility","2024-11-15T16:30:33+01:00","dpPb-LXZ3w5PHCbmw9X62qBo9yw8bp57fIkNaggTUBQ",{"id":22903,"title":22904,"author":7,"body":22905,"category":7,"description":23853,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":23854,"navigation":614,"ogImage":23855,"path":23856,"publishedAt":23857,"sections":7,"seo":23858,"sourcePath":7259,"stem":23859,"updatedAt":23860,"videos":7,"__hash__":23861},"pages\u002Fguides\u002Fdigital-link-supply-chain.md","How to transform your supply chain with digital links",{"type":9,"value":22906,"toc":23804},[22907],[12,22908,22909,22912,22916,22920,22923,22926,22929,22933,22943,22950,22968,22978,22985,23000,23014,23018,23024,23031,23035,23042,23049,23063,23067,23080,23089,23093,23105,23112,23126,23130,23142,23155,23165,23169,23175,23193,23197,23204,23217,23221,23235,23239,23242,23258,23262,23275,23285,23289,23301,23305,23311,23325,23329,23343,23347,23360,23364,23367,23371,23377,23384,23398,23402,23408,23415,23419,23429,23433,23447,23451,23470,23474,23480,23494,23498,23504,23508,23515,23527,23531,23537,23551,23557,23563,23576,23580,23584,23590,23597,23609,23619,23623,23669,23673,23677,23684,23697,23701,23708,23722,23731,23735,23739,23745,23751,23765,23769,23776,23783],{},[15,22910,22911],{},"Supply chain management is a complex and critical aspect of modern businesses, often challenged by inefficiencies and evolving consumer demands. Digital links offer innovative solutions to these pain points, enabling organizations to streamline operations and enhance product traceability. In this guide, we will explore various applications of digital link QR codes in supply chain management, addressing the specific needs of supply chain professionals.",[89,22913,22915],{"id":22914},"understanding-digital-links","Understanding Digital Links",[97,22917,22919],{"id":22918},"what-are-digital-links","What are Digital Links?",[15,22921,22922],{},"Digital links are a crucial component of digital marketing, enabling businesses to connect with their target audience and drive conversions. Essentially, a digital link is a URL or web address that directs users to a specific webpage, website, or online platform. These links can be utilized across various digital marketing channels, such as social media, email marketing, content marketing, and pay-per-click (PPC) advertising.",[15,22924,22925],{},"In the realm of digital marketing, digital links play a vital role in helping businesses achieve their marketing objectives. They allow businesses to track the performance of their digital marketing campaigns, measure the effectiveness of their marketing strategies, and make data-driven decisions to optimize their marketing efforts. For instance, by embedding digital links in email marketing campaigns, businesses can monitor click-through rates and engagement levels, providing valuable insights into consumer behavior.",[15,22927,22928],{},"Moreover, digital links enhance the user experience by providing seamless navigation to relevant content, thereby increasing the likelihood of conversions. Whether it’s directing users to a product page, a blog post, or a promotional offer, digital links ensure that the target audience can easily access the information they need. This not only improves customer satisfaction but also boosts the overall effectiveness of digital marketing campaigns.",[89,22930,22932],{"id":22931},"why-are-digital-links-revolutionizing-supply-chain-management","Why are digital links revolutionizing supply chain management?",[15,22934,22935,22936,22938,22939,22942],{},"Digital links radically reshape how manufacturers source, produce, and move goods by introducing a small but game-changing innovation to the good old barcodes. Think ",[50,22937,3039],{"href":3038}," that ",[22,22940,22941],{},"combine a product ID, like the ubiquitous GTIN, with a web address",". Boom! Products can now go online.",[15,22944,22945,22946,22949],{},"Not only that: a single digital link QR code can serve several purposes because ",[22,22947,22948],{},"it behaves differently according to who or what is reading it, where, and with which device",", providing different and contextual information, links, functionalities, and experiences.",[15,22951,22952,22953,22956,22957,22960,22961,22963,22964,22967],{},"It’s easy to see why digital links printed on items, parts, and packaging might be ",[22,22954,22955],{},"the most sustainable, flexible, and effective way to create smart products",". And smart products are essential to ",[22,22958,22959],{},"optimize all supply chain stages",", from integration to operations, purchasing, and distribution. ",[399,22962],{},"And they don’t stop working when a product has reached its final destination: ",[22,22965,22966],{},"they go beyond order fulfillment ","and can keep transmitting once in the hands of consumers until they get disposed of.",[73,22969,22970],{},[76,22971,22972,22974],{},[79,22973],{},[82,22975],{"alt":22976,"height":85,"src":22977,"width":87},"Why are digital links revolutionizing supply chain management","\u002Fimages\u002F2023\u002F05\u002FWhy-are-digital-links-revolutionizing-supply-chain-management_.png",[15,22979,22980,22981,22984],{},"Individual products can be closely monitored, and their info can be updated with every QR code scan. This comprehensive and dynamic view of items ",[22,22982,22983],{},"enhances traceability and transparency"," and provides numerous benefits for brands, business partners, service providers, and consumers.",[15,22986,22987,22988,22991,22992,22995,22996,22999],{},"By creating “living” digital twins of products, digital links unlock the potential for significant improvements in",[22,22989,22990],{}," inventory management, waste reduction, and cost savings",". Furthermore, they enable more effective management of ",[22,22993,22994],{},"product recalls"," and the implementation of ",[22,22997,22998],{},"fraud prevention"," measures. ",[15,23001,23002,23003,23006,23007,23009,23010,23013],{},"This advanced level of ",[22,23004,23005],{},"supply chain oversight"," allows businesses to respond quickly to issues, take immediate corrective actions, and ultimately provide a higher level of service to their customers.",[399,23008],{},"Let’s look at how digital links can help businesses ",[22,23011,23012],{},"improve and streamline their supply chain"," management.",[89,23015,23017],{"id":23016},"digital-link-qr-codes-enhance-collaboration-and-decision-making","Digital link QR codes enhance collaboration and decision-making",[15,23019,23020,23021,23023],{},"Digital links can be pivotal in improving collaboration and decision-making across various aspects of ",[22,23022,9611],{},". ",[15,23025,23026,23027,23030],{},"By providing real-time, accurate information and facilitating ",[22,23028,23029],{},"communication between stakeholders",", digital links can help organizations optimize their operations, mitigate risks, and drive continuous improvement.",[97,23032,23034],{"id":23033},"cross-functional-communication","Cross-functional communication",[15,23036,23037,23038,23041],{},"Effective collaboration and communication between various stakeholders, ",[22,23039,23040],{},"suppliers, manufacturers, logistics providers, and retailers"," are essential to avoid supply chain issues. ",[15,23043,23044,23045,23048],{},"Digital link QR codes can be ",[22,23046,23047],{},"a unified platform for sharing real-time information",", ensuring all parties are aligned and can make informed decisions. ",[15,23050,23051,23052,23055,23056,23058,23059,23062],{},"For instance, a pharmaceutical company could use digital links to share information about ",[22,23053,23054],{},"inventory levels, production schedules, and shipping timelines"," with its suppliers and logistics partners. ",[399,23057],{},"This seamless flow of information can help ",[22,23060,23061],{},"prevent stockouts, reduce lead times",", and improve overall global supply chain efficiency.",[97,23064,23066],{"id":23065},"strategic-decision-making","Strategic decision-making",[15,23068,23069,23070,23023,23073,23075,23076,23079],{},"Supply chain management often involves complex decision-making processes that require input from various stakeholders and access to ",[22,23071,23072],{},"accurate, up-to-date information",[399,23074],{},"Digital link QR codes can provide real-time data on key performance indicators (KPIs) such as inventory levels, ",[22,23077,23078],{},"order status, and shipment tracking",", helping supply chain professionals make more informed decisions.",[73,23081,23082],{},[76,23083,23084,23086],{},[79,23085],{},[82,23087],{"alt":23066,"height":85,"src":23088,"width":87},"\u002Fimages\u002F2023\u002F05\u002FStrategic-decision-making.png",[97,23090,23092],{"id":23091},"supplier-performance-evaluation","Supplier performance evaluation",[15,23094,23095,23096,23101,23102,23023],{},"Evaluating ",[50,23097,23100],{"href":23098,"rel":23099,"target":2104},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSupplier_evaluation",[2102,2103],"the performance of suppliers"," is crucial for maintaining a ",[22,23103,23104],{},"reliable and efficient service without supply-chain disruptions",[15,23106,23107,23108,23111],{},"Digital links can provide businesses with real-time data on ",[22,23109,23110],{},"supplier performance",", such as lead times and quality metrics. ",[15,23113,23114,23115,23118,23119,23121,23122,23125],{},"This information can help organizations identify high-performing suppliers, ",[22,23116,23117],{},"address potential issues",", and drive continuous improvement. ",[399,23120],{},"For instance, an automotive manufacturer could use digital links to monitor the ",[22,23123,23124],{},"delivery performance and quality of components"," from their suppliers, ensuring that production schedules are not disrupted due to supplier-related issues.",[89,23127,23129],{"id":23128},"digital-link-qr-codes-promote-interoperability-and-global-standardization","Digital link QR codes promote interoperability and global standardization",[15,23131,23132,23133,1014,23138,23141],{},"Digital link QR codes are based on the digital link protocol set up by ",[50,23134,23137],{"href":23135,"rel":23136,"target":2104},"https:\u002F\u002Fwww.gs1.org\u002F",[2102,2103],"GS1",[22,23139,23140],{},"which maintains barcode standards"," worldwide.",[15,23143,23144,23145,23023,23148,23150,23151,23154],{},"By embracing digital link QR codes and the global standardization they represent, businesses can unlock significant ",[22,23146,23147],{},"interoperability, efficiency, and collaboration benefits",[399,23149],{},"Adopting digital links as ",[22,23152,23153],{},"a universal language for supply chain"," information can help companies navigate the complexities of the global market and drive lasting improvements in their supply chain operations.",[73,23156,23157],{},[76,23158,23159,23161],{},[79,23160],{},[82,23162],{"alt":23163,"height":85,"src":23164,"width":87},"Digital link QR Codes promote interoperability and global standardization","\u002Fimages\u002F2023\u002F05\u002FDigital-link-QR-Codes-promote-interoperability-and-global-standardization.png",[97,23166,23168],{"id":23167},"cross-border-commerce","Cross-border commerce",[15,23170,23171,23172,23023],{},"In an increasingly globalized market, businesses must be able to communicate and exchange information across borders and ",[22,23173,23174],{},"diverse supply chain ecosystems",[15,23176,23177,23178,23181,23182,23185,23186,23188,23189,23192],{},"Digital link QR codes, built upon globally recognized ",[50,23179,23180],{"href":7218},"GS1 standards",", provide a universal language for supply chain information, enabling ",[22,23183,23184],{},"seamless communication and data exchange"," between various stakeholders. ",[399,23187],{},"For example, an international fashion brand could use digital links to share product information, shipping details, and customs documentation with ",[22,23190,23191],{},"partners and regulators"," across multiple countries, streamlining cross-border commerce and reducing the risk of delays and disruptions.",[97,23194,23196],{"id":23195},"data-integration","Data integration",[15,23198,23199,23200,23203],{},"Adopting digital links can help businesses simplify data integration by providing ",[22,23201,23202],{},"a standardized format for product information"," and supply chain certifications. The CIRPASS organization’s work in the EU to establish the Digital Product Passport’s foundation is built around this concept.",[15,23205,23206,23207,23023,23210,23212,23213,23216],{},"This standardization can reduce the complexity of managing and sharing data across ",[22,23208,23209],{},"multiple systems, platforms, and partners",[399,23211],{},"For instance, a global electronics retailer could use digital links to consolidate product data from various suppliers and manufacturers, simplifying ",[22,23214,23215],{},"product information management"," and ensuring consistent data across their entire supply chain network.",[97,23218,23220],{"id":23219},"interoperable-technologies","Interoperable technologies",[15,23222,23223,23224,23227,23228,23230,23231,23234],{},"Digital link QR codes can serve as a bridge between various ",[22,23225,23226],{},"supply chain technologies",", such as Internet of Things (IoT) devices, blockchain platforms, and enterprise resource planning (ERP) systems. ",[399,23229],{},"By providing ",[22,23232,23233],{},"a standardized method for encoding and sharing data",", digital links can help businesses leverage the full potential of these technologies and drive greater supply chain efficiency.",[97,23236,23238],{"id":23237},"regulatory-compliance","Regulatory compliance",[15,23240,23241],{},"As supply chain disruptions become more frequent due to a more complex and globalized interconnection, businesses face increasing regulatory scrutiny and must comply with various international standards and requirements. ",[15,23243,23244,23245,23247,23248,23251,23254,23257],{},"Digital links can help companies demonstrate compliance by providing a standardized, transparent, and traceable method for sharing product and supply chain data with regulators and auditors. ",[399,23246],{},"This is the case with the ",[50,23249,23250],{"href":6106},"EU Digital ",[50,23252,23253],{"href":6106},"Product",[50,23255,23256],{"href":6106}," Passport"," we mentioned before, but governments and institutions worldwide are developing and enforcing more and more product regulations.",[89,23259,23261],{"id":23260},"digital-link-qr-codes-help-companies-advance-inventory-management","Digital link QR codes help companies advance inventory management",[15,23263,23264,23265,23023,23268,23270,23271,23274],{},"By leveraging digital link QR codes, businesses can significantly enhance their inventory management capabilities, leading to ",[22,23266,23267],{},"cost savings, increased efficiency, and improved customer satisfaction",[399,23269],{},"Implementing digital links in inventory management can help organizations stay ",[22,23272,23273],{},"agile and responsive"," to changing market conditions and evolving consumer demands.",[73,23276,23277],{},[76,23278,23279,23281],{},[79,23280],{},[82,23282],{"alt":23283,"height":85,"src":23284,"width":87},"Digital link QR Codes help companies advance inventory management","\u002Fimages\u002F2023\u002F05\u002FDigital-link-QR-Codes-help-companies-advance-inventory-management.png",[97,23286,23288],{"id":23287},"inventory-levels","Inventory levels",[15,23290,23291,23292,23023,23295,23297,23298,23300],{},"One of the key challenges in supply chain management is maintaining optimal inventory levels to meet customer demands while ",[22,23293,23294],{},"minimizing carrying costs",[399,23296],{},"Digital link QR codes can help businesses monitor stock levels and product movement in real-time, enabling them to make ",[22,23299,1029],{}," and maintain the right inventory balance.",[97,23302,23304],{"id":23303},"product-tracking-and-visibility","Product tracking and visibility",[15,23306,23307,23308,23023],{},"Digital links can improve product visibility throughout the supply chain, allowing businesses to track items ",[22,23309,23310],{},"from production to the point of sale and beyond",[15,23312,23313,23314,23317,23318,23320,23321,23324],{},"This enhanced visibility can help ",[22,23315,23316],{},"identify bottlenecks and inefficiencies",", enabling organizations to optimize inventory management processes. ",[399,23319],{},"For instance, a food and beverage distributor could use digital links to ",[22,23322,23323],{},"track the movement of perishable items through the supply chain",", ensuring that products are delivered on time and reducing the risk of spoilage or waste.",[97,23326,23328],{"id":23327},"inventory-forecasting-and-demand-planning","Inventory forecasting and demand planning",[15,23330,23331,23332,23335,23336,23338,23339,23342],{},"Accurate inventory forecasting and demand planning are essential for ensuring businesses have ",[22,23333,23334],{},"the right products available at the right time"," to meet customer needs. ",[399,23337],{},"Digital links can provide valuable data on ",[22,23340,23341],{},"sales trends, seasonal fluctuations, and customer preferences",", helping organizations develop more accurate forecasts and plan their inventory accordingly.",[97,23344,23346],{"id":23345},"returns-management","Returns management",[15,23348,23349,23350,23023,23353,23355,23356,23359],{},"Managing product returns can be a complex and costly process for businesses. Digital link QR codes can help streamline returns management by providing ",[22,23351,23352],{},"real-time information on product status, history, and location",[399,23354],{},"This data can help businesses quickly identify and process returned items, ",[22,23357,23358],{},"minimizing the time and resources"," required to manage them.",[89,23361,23363],{"id":23362},"digital-links-foster-supply-chains-that-are-actually-smart","Digital links foster supply chains that are actually smart",[15,23365,23366],{},"By adopting digital link QR codes in their supply chain management, businesses can create smart supply chains that are more efficient, responsive, and customer-focused.",[97,23368,23370],{"id":23369},"real-time-data-collection-and-analysis","Real-time data collection and analysis",[15,23372,23373,23374,23023],{},"By integrating digital link QR codes into their supply chains, businesses can gather real-time data on ",[22,23375,23376],{},"product location, condition, and usage patterns",[15,23378,23379,23380,23383],{},"Stakeholders, such as ",[22,23381,23382],{},"logistics operators, warehouse managers, or retail associates",", can scan the QR code on the packaging or product to update and share crucial information. ",[15,23385,23386,23387,23390,23391,23393,23394,23397],{},"This wealth of data can help organizations ",[22,23388,23389],{},"optimize their supply chain"," analytics, reduce waste, and improve efficiency. ",[399,23392],{},"For example, a logistics company could require its drivers to ",[22,23395,23396],{},"scan QR codes on packages when loading and unloading refrigerated trucks",", ensuring that perishable goods are transported under optimal conditions and reducing the risk of spoilage.",[97,23399,23401],{"id":23400},"predictive-and-preventive-maintenance","Predictive and preventive maintenance",[15,23403,23404,23405,23023],{},"Digital links can provide insights into product performance and wear, allowing businesses to anticipate maintenance needs and ",[22,23406,23407],{},"prevent failures",[15,23409,23410,23411,23414],{},"Businesses can identify potential issues before they escalate by gathering data from QR code scans by end-users or service technicians. This proactive approach can ",[22,23412,23413],{},"minimize downtime, reduce repair costs, and extend the lifespan"," of their products. ",[89,23416,23418],{"id":23417},"digital-links-help-maintain-product-safety-and-reduce-waste","Digital links help maintain product safety and reduce waste.",[73,23420,23421],{},[76,23422,23423,23425],{},[79,23424],{},[82,23426],{"alt":23427,"height":85,"src":23428,"width":87},"Digital links help maintain product safety and reduce waste","\u002Fimages\u002F2023\u002F05\u002FDigital-links-help-maintain-product-safety-and-reduce-waste.png",[97,23430,23432],{"id":23431},"traceability-and-recall-management","Traceability and recall management",[15,23434,23435,23436,23439,23440,23442,23443,23446],{},"Digital link QR codes can facilitate ",[22,23437,23438],{},"rapid identification and removal of compromised or defective products",", reducing the risk to consumers and the financial impact of recalls. ",[399,23441],{},"Enhanced traceability can also help identify sources of issues, enabling businesses to ",[22,23444,23445],{},"address root causes"," and prevent future problems.",[97,23448,23450],{"id":23449},"dynamic-pricing-and-waste-reduction","Dynamic pricing and waste reduction",[15,23452,23453,23454,23459,23460,23023,23463,23465,23466,23469],{},"Digital links can provide real-time data on product inventory levels, expiration dates, or other relevant information, allowing retailers to implement ",[50,23455,23458],{"href":23456,"rel":23457,"target":2104},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FDynamic_pricing",[2102,2103,15432],"dynamic pricing strategies"," that encourage ",[22,23461,23462],{},"selling items before they become unusable",[399,23464],{},"Businesses can",[22,23467,23468],{}," improve their bottom line and minimize their environmental impact ","by reducing waste and ensuring that products are sold at their optimal condition.",[97,23471,23473],{"id":23472},"safety-and-handling-information","Safety and handling information",[15,23475,23476,23477,386],{},"Digital link QR codes can provide consumers and supply chain stakeholders with crucial information on product safety, handling, and disposal. This increased accessibility can lead to improved product management, ",[22,23478,23479],{},"reduced risk, and greater overall security",[15,23481,23482,23483,23486,23487,23489,23490,23493],{},"For instance, an automotive parts manufacturer could use digital links to offer customers detailed information about installing, using, and disposing of ",[22,23484,23485],{},"parts containing hazardous materials",", such as brake pads with asbestos.",[399,23488],{},"Similarly, a furniture retailer could use digital links to provide customers with information on safely ",[22,23491,23492],{},"assembling, maintaining, and disposing"," of their products, reducing the risk of accidents and ensuring proper recycling.",[89,23495,23497],{"id":23496},"digital-link-qr-codes-can-combat-counterfeiting","Digital link QR codes can combat counterfeiting",[15,23499,23500,23501,23023],{},"By integrating digital links into their anti-counterfeiting strategies, businesses can significantly enhance their ability to ",[22,23502,23503],{},"protect their products, customers, and brand reputation",[97,23505,23507],{"id":23506},"next-level-product-authentication","Next-level product authentication",[15,23509,23510,23511,23514],{},"Counterfeiting is a significant challenge for businesses across various industries, resulting in ",[22,23512,23513],{},"financial losses and damage to the brands"," themselves. ",[15,23516,23517,23518,23023,23521,23523,23524,386],{},"Digital link QR codes can help fight fake items by providing a ",[22,23519,23520],{},"secure and reliable means of product authentication",[399,23522],{},"By embedding unique identifiers in the QR codes, businesses can verify the authenticity of their products ",[22,23525,23526],{},"at any stage of the supply chain",[97,23528,23530],{"id":23529},"supply-chain-oversight","Supply chain oversight",[15,23532,23533,23534,23023],{},"Supply chain monitoring through digital links ensures that products are ",[22,23535,23536],{},"sourced, produced, and distributed through authorized channels",[15,23538,23539,23540,23543,23544,23546,23547,23550],{},"This oversight can help ",[22,23541,23542],{},"prevent counterfeit goods from entering the market"," and protect the integrity of the supply chain. ",[399,23545],{},"For instance, a pharmaceutical company could use digital links to track the movement of their products from manufacturing facilities to ",[22,23548,23549],{},"authorized distributors",", ensuring that counterfeit drugs do not reach consumers and compromise patient safety.",[97,23552,23554],{"id":23553},"legal-enforcement-and-brand-protection",[22,23555,23556],{},"Legal enforcement and brand protection",[15,23558,23559,23560,23023],{},"Digital link QR codes can be an effective tool for law enforcement and brand protection teams to ",[22,23561,23562],{},"identify and track counterfeit products",[15,23564,23565,23566,23569,23570,23572,23573,386],{},"By providing a secure and tamper-proof means of product authentication, digital links can help authorities ",[22,23567,23568],{},"seize and remove counterfeit goods from the market",", ultimately safeguarding both businesses and consumers. ",[399,23571],{},"For instance, a global sports apparel brand could work with customs officials and law enforcement agencies to use digital links to ",[22,23574,23575],{},"identify and intercept shipments of counterfeit merchandise",[89,23577,23579],{"id":23578},"embracing-the-circular-economy-with-digital-link-qr-codes","Embracing the circular economy with digital link QR codes",[97,23581,23583],{"id":23582},"beyond-the-linear-model","Beyond the linear model",[15,23585,23586,23587,23023],{},"The traditional linear model of supply chains, which emphasizes a one-way flow of materials and products from manufacturers to consumers, often leads to",[22,23588,23589],{}," waste and inefficiency",[15,23591,23592,23593,23596],{},"Conversely, the circular economy aims to minimize waste and maximize resource efficiency by promoting ",[22,23594,23595],{},"recycling, reusing, and repurposing"," materials. ",[15,23598,23599,23600,386,23603,23605,23606,386],{},"Digital link QR codes enable businesses to track and trace products throughout their entire lifecycle, creating opportunities for ",[22,23601,23602],{},"circular supply chain models",[399,23604],{},"By promoting circular practices, brands can reduce their environmental impact and demonstrate their commitment to sustainability while enabling ",[22,23607,23608],{},"unprecedented business models related to product maintenance and reselling",[73,23610,23611],{},[76,23612,23613,23615],{},[79,23614],{},[82,23616],{"alt":23617,"height":85,"src":23618,"width":87},"Embracing the circular economy with digital link QR Codes","\u002Fimages\u002F2023\u002F05\u002FEmbracing-the-circular-economy-with-digital-link-QR-Codes.png",[97,23620,23622],{"id":23621},"circular-initiatives","Circular initiatives",[353,23624,23625,23647],{},[356,23626,23627,23630,23631,23634,23635,23638,23639,23642,23643,23646],{},[22,23628,23629],{},"Product lifecycle transparency",": Digital links can provide detailed information about products’ ",[22,23632,23633],{},"origin, usage, and end-of-life options",", encouraging ",[22,23636,23637],{},"responsible consumption and disposal",". For instance, an electronics manufacturer could use QR codes to share information about ",[22,23640,23641],{},"recycling programs"," and proper disposal methods for their devices. By doing so, the company can help reduce electronic waste and promote ",[22,23644,23645],{},"environmentally responsible behavior"," among its customers.",[356,23648,23649,23652,23653,23656,23657,23660,23661,23664,23665,23668],{},[22,23650,23651],{},"Reverse logistics:"," Digital link QR codes facilitate the tracking and management of r",[22,23654,23655],{},"eturned or recycled products",", streamlining reverse logistics processes and promoting ",[22,23658,23659],{},"resource recovery",". A furniture retailer, for example, could use digital links to track returned or damaged items, ensuring that they are appropriately ",[22,23662,23663],{},"refurbished, repurposed, or recycled",". This reduces waste and enables the retailer to ",[22,23666,23667],{},"offer pre-loved products at a discounted price",", catering to budget-conscious customers while promoting sustainability.",[89,23670,23672],{"id":23671},"digital-links-empower-businesses-with-ethical-and-sustainable-supply-chains","Digital links empower businesses with ethical and sustainable supply chains",[97,23674,23676],{"id":23675},"responsible-sourcing","Responsible sourcing",[15,23678,23679,23680,23683],{},"Digital link QR codes can provide detailed information about ",[22,23681,23682],{},"suppliers’ social and environmental practices",", enabling businesses to make informed decisions about their partners. ",[15,23685,23686,23687,23690,23691,19961,23693,23696],{},"For example, a coffee company could use digital links to share information about their coffee bean suppliers’ ",[22,23688,23689],{},"fair trade practices"," and environmental initiatives. ",[399,23692],{},[22,23694,23695],{},"ensuring transparency and traceability"," in the supply chain, digital links can help businesses demonstrate compliance with ethical and sustainable sourcing standards.",[97,23698,23700],{"id":23699},"fair-labor-practices","Fair labor practices",[15,23702,23703,23704,23707],{},"Digital link QR codes can be used to ",[22,23705,23706],{},"track and verify labor conditions ","in the supply chain, ensuring that workers are treated fairly and ethically. ",[15,23709,23710,23711,23714,23715,23717,23718,23721],{},"A fashion brand, for instance, could use digital link QR codes to provide information about the ",[22,23712,23713],{},"wages, working conditions, and labor rights"," of workers in their garment factories. ",[399,23716],{},"By making this information ",[22,23719,23720],{},"accessible to consumers",", the brand can raise awareness about fair labor practices and promote demand for ethically-produced products.",[73,23723,23724],{},[76,23725,23726,23728],{},[79,23727],{},[82,23729],{"alt":23700,"height":85,"src":23730,"width":87},"\u002Fimages\u002F2023\u002F05\u002FFair-labor-practices.png",[89,23732,23734],{"id":23733},"digital-link-qr-codes-strengthen-disaster-response-and-humanitarian-efforts","Digital link QR codes strengthen disaster response and humanitarian efforts",[97,23736,23738],{"id":23737},"relief-supply-chain-management","Relief supply chain management",[15,23740,23741,23742,23023],{},"In times of crisis, efficient management of relief supplies is crucial to ",[22,23743,23744],{},"saving lives and alleviating suffering",[15,23746,23747,23748,23023],{},"Digital link QR codes can help streamline relief supply chain operations by providing r",[22,23749,23750],{},"eal-time inventory levels, locations, and delivery status data",[15,23752,23753,23754,23757,23758,23760,23761,23764],{},"For example, in the aftermath of a natural disaster, humanitarian organizations could use QR codes to ",[22,23755,23756],{},"track the distribution of food, medical supplies, and other essential items"," to affected areas. ",[399,23759],{},"This real-time data can help ensure that aid reaches those in need ",[22,23762,23763],{},"more quickly and efficiently",", preventing potential bottlenecks and misallocation of resources.",[89,23766,23768],{"id":23767},"how-to-unlock-the-power-of-digital-links-for-supply-chain","How to unlock the power of digital links for supply chain",[15,23770,23771,23772,23775],{},"Digital link QR codes can transform supply chain management in once unimaginable ways, bringing ",[22,23773,23774],{},"endless benefits"," to several business areas simultaneously. ",[15,23777,23778,23779,23782],{},"The great news is that ",[22,23780,23781],{},"you can start implementing digital link-based processes right now",", way ahead of the official deadline for the momentous switch from the traditional barcodes to the new digital link QR codes: the so-called “Sunrise 2027”.",[15,23784,23785,23786,23790,23791,23793,23794,23797,23798,23803],{},"All you have to do is ",[50,23787,23789],{"href":23788},"https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsignup\u002Ftrial","create your account on digital-link.com"," and start digitizing your products right away. Just add the GTINs, and we will take care of creating the digital link, its dynamic QR code, and a smart product page that can be customized to serve many different purposes.",[399,23792],{},"And if you need advice about making",[22,23795,23796],{}," the most of digital links for your supply chain",", please contact our experts at ",[50,23799,23802],{"href":23800,"rel":23801,"target":2104},"mailto:info@digital-link.com",[2102,2103],"info@digital-link.com"," or drop a message in our live chat.",{"title":566,"searchDepth":567,"depth":567,"links":23805},[23806,23809,23810,23815,23821,23827,23831,23836,23841,23845,23849,23852],{"id":22914,"depth":570,"text":22915,"children":23807},[23808],{"id":22918,"depth":567,"text":22919},{"id":22931,"depth":570,"text":22932},{"id":23016,"depth":570,"text":23017,"children":23811},[23812,23813,23814],{"id":23033,"depth":567,"text":23034},{"id":23065,"depth":567,"text":23066},{"id":23091,"depth":567,"text":23092},{"id":23128,"depth":570,"text":23129,"children":23816},[23817,23818,23819,23820],{"id":23167,"depth":567,"text":23168},{"id":23195,"depth":567,"text":23196},{"id":23219,"depth":567,"text":23220},{"id":23237,"depth":567,"text":23238},{"id":23260,"depth":570,"text":23261,"children":23822},[23823,23824,23825,23826],{"id":23287,"depth":567,"text":23288},{"id":23303,"depth":567,"text":23304},{"id":23327,"depth":567,"text":23328},{"id":23345,"depth":567,"text":23346},{"id":23362,"depth":570,"text":23363,"children":23828},[23829,23830],{"id":23369,"depth":567,"text":23370},{"id":23400,"depth":567,"text":23401},{"id":23417,"depth":570,"text":23418,"children":23832},[23833,23834,23835],{"id":23431,"depth":567,"text":23432},{"id":23449,"depth":567,"text":23450},{"id":23472,"depth":567,"text":23473},{"id":23496,"depth":570,"text":23497,"children":23837},[23838,23839,23840],{"id":23506,"depth":567,"text":23507},{"id":23529,"depth":567,"text":23530},{"id":23553,"depth":567,"text":23556},{"id":23578,"depth":570,"text":23579,"children":23842},[23843,23844],{"id":23582,"depth":567,"text":23583},{"id":23621,"depth":567,"text":23622},{"id":23671,"depth":570,"text":23672,"children":23846},[23847,23848],{"id":23675,"depth":567,"text":23676},{"id":23699,"depth":567,"text":23700},{"id":23733,"depth":570,"text":23734,"children":23850},[23851],{"id":23737,"depth":567,"text":23738},{"id":23767,"depth":570,"text":23768},"Everything a supply chain professional needs to know about how digital links can enhance product traceability, inventory management, etc.",{},"\u002Fimages\u002F2023\u002F05\u002FHow-to-transform-your-supply-chain-with-digital-links.png","\u002Fguides\u002Fdigital-link-supply-chain","2024-11-14T06:00:00+01:00",{"title":22904,"description":23853},"guides\u002Fdigital-link-supply-chain","2024-11-14T12:36:06+01:00","b0mmqPd7fhEOBEBPgY6ax9qvH6IJq5bsW_aX_ZOXx40",{"id":23863,"title":23864,"author":7,"body":23865,"category":7,"description":24295,"extension":612,"heading":24296,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":24297,"navigation":614,"ogImage":24298,"path":24299,"publishedAt":24300,"sections":7,"seo":24301,"sourcePath":24302,"stem":24303,"updatedAt":24304,"videos":7,"__hash__":24305},"pages\u002Fguides\u002Fdigital-links-product-compliance.md","How to simplify product compliance • Digital Link",{"type":9,"value":23866,"toc":24275},[23867],[12,23868,23869,23872,23876,23883,23886,23893,23900,23910,23914,23924,23935,23938,23942,23945,23949,23960,23963,23972,23976,23989,23992,23995,24005,24009,24012,24019,24026,24030,24033,24040,24043,24050,24057,24060,24067,24070,24073,24077,24080,24084,24091,24094,24098,24105,24108,24112,24119,24122,24126,24133,24136,24140,24147,24150,24154,24161,24164,24168,24171,24178,24185,24192,24199,24206,24209,24219,24221,24228,24235,24241,24244,24250,24269,24272],{},[15,23870,23871],{},"As product compliance regulations proliferate worldwide, consumer product manufacturers face mounting pressures to transparently demonstrate adherence to applicable regulatory requirements. Digital links provide an optimal solution, granting regulators and supply chain partners on-demand access to comprehensive product compliance data through online channels. This guide explores how brands can leverage digital links to meet regulatory compliance across diverse global markets.",[89,23873,23875],{"id":23874},"what-is-product-compliance","What is product compliance?",[15,23877,23878,23879,23882],{},"Product compliance refers to the need for consumer products to ",[22,23880,23881],{},"adhere to all applicable laws, regulations, standards, and restrictions"," imposed by government authorities in the markets where those products are manufactured, distributed, and sold.",[15,23884,23885],{},"It encompasses meeting extensive labeling and information disclosure requirements, attaining necessary safety testing and certifications, and avoiding prohibited materials or processes.",[15,23887,23888,23889,23892],{},"Product compliance spans regulations for safety, quality, environmental impact, labor practices, and more. Essentially, ",[22,23890,23891],{},"product compliance entails strict conformity"," to the myriad regulatory requirements and restrictions impacting global commerce.",[15,23894,23895,23896,23899],{},"Adhering to product regulatory compliance demands requires significant effort and various due diligence measures from consumer product companies ",[22,23897,23898],{},"across all operations, from design to retail",", as regulations continuously evolve worldwide. Robust compliance is mandatory for market access and avoiding costly penalties.",[73,23901,23902],{},[76,23903,23904,23906],{},[79,23905],{},[82,23907],{"alt":23908,"height":85,"src":23909,"width":87},"wine labels","\u002Fimages\u002F2023\u002F08\u002Fwine-labels.png",[89,23911,23913],{"id":23912},"what-are-digital-links-and-how-can-they-help-with-product-regulatory-compliance","What are digital links, and how can they help with product regulatory compliance?",[15,23915,23916,23917,4533,23920,23923],{},"Digital links are a new type of barcode introduced by GS1 that combines product identifiers with the power of the Internet. ",[50,23918,23919],{"href":7218},"GS1 digital links",[22,23921,23922],{},"connect to online product information"," when scanned by a smartphone or other device, like a cashier scanner at a point of sale. They empower brands to furnish supplementary compliance data digitally without overcrowding packaging.",[15,23925,23926,23927,23930,23931],{},"Digital links allow consumers, regulators, retailers, and other supply chain partners worldwide to easily access product compliance data on-demand by scanning a product’s digital link QR code. The links point to specified web URLs where companies can host ",[22,23928,23929],{},"expansive product compliance information"," to share openly with regulators and customers. Discover ",[50,23932,23934],{"href":23933},"\u002Fguides\u002Fgs1-digital-link-examples-use-cases\u002F","here some examples and use cases!",[15,23936,23937],{},"Whether meeting food labeling requirements, providing sustainability certifications, listing ingredients and allergens, or linking to other regulatory approvals, digital links will enable companies and brands to deliver this extra compliance data through online channels.",[89,23939,23941],{"id":23940},"key-regulatory-drivers-for-product-compliance","Key regulatory drivers for product compliance",[15,23943,23944],{},"Product manufacturers face proliferating regulatory demands worldwide as new product compliance regulations are introduced by market surveillance authorities. This necessitates that consumer product goods companies provide amplified transparency and accessible compliance data.",[97,23946,23948],{"id":23947},"expanding-eu-product-compliance-regulations","Expanding EU product compliance regulations",[15,23950,23951,23952,23956,23957,386],{},"The European Union recently enacted broadened product compliance regulations, including a mandatory listing of ingredients and ",[50,23953,23955],{"href":8414,"rel":23954,"target":2104},[2102,2103],"nutrition information for wine",", along with required ",[50,23958,23959],{"href":7307},"recycling instructions on product packaging",[15,23961,23962],{},"For instance, all wine producers selling in the EU must now label ingredients like added sulfites along with full nutrition facts, a significant change from the previous policy. These additions help consumers with allergies make informed choices but prove challenging for brands to squeeze on the packaging.",[15,23964,1260,23965,23967,23968,23971],{},[50,23966,10881],{"href":6106}," initiative also seeks to ",[22,23969,23970],{},"centralize product compliance data online"," in a digital format. This escalates pressures on consumer brands to provide EU regulators and supply chain partners with expanded digital access to comprehensive product compliance information.",[97,23973,23975],{"id":23974},"evolving-us-fda-food-labeling-rules","Evolving U.S. FDA food labeling rules",[15,23977,23978,23979,23982,23983,23988],{},"In the United States, the FDA imposes strict regulatory product compliance requirements for ",[22,23980,23981],{},"nutritional and ingredient labeling"," on food products. These extensive ",[50,23984,23987],{"href":23985,"rel":23986,"target":2104},"https:\u002F\u002Fwww.fda.gov\u002Fregulatory-information\u002Fsearch-fda-guidance-documents\u002Fguidance-industry-food-labeling-guide",[2102,2103,15432],"FDA regulations"," obligate brands to list complete product data on packaging to satisfy compliance requirements.",[15,23990,23991],{},"For example, the FDA now requires that added sugars be quantified separately from total sugars per serving. Brands must also highlight major allergens like dairy in bold formatting. With limited label space, these amplified labeling rules pressure brands to find solutions for sharing mandatory compliance data.",[15,23993,23994],{},"Digital links offer a platform for sharing supplementary product details online to fulfill expanding FDA labeling regulations while maintaining packaging clarity.",[73,23996,23997],{},[76,23998,23999,24001],{},[79,24000],{},[82,24002],{"alt":24003,"height":85,"src":24004,"width":87},"food labeling rules","\u002Fimages\u002F2023\u002F08\u002Ffood-labeling-rules.png",[97,24006,24008],{"id":24007},"rising-global-regulatory-compliance-pressures","Rising global regulatory compliance pressures",[15,24010,24011],{},"Beyond the EU and the U.S., global product compliance pressures continue escalating rapidly. Other Countries, including China, Brazil, India, and many more, have activated their own local product data regulations.",[15,24013,24014,24015,24018],{},"For instance, Brazil now requires ",[22,24016,24017],{},"warning labels on foods"," with high sugar, salt, and fat content to discourage unhealthy eating. China also enacted new laws requiring brands to provide detailed chemical composition data.",[15,24020,24021,24022,24025],{},"This multifaceted patchwork of requirements creates tremendous challenges for brands selling products worldwide to achieve full regulatory compliance on packaging alone. But digital links provide an efficient mechanism for consumer product companies to ",[22,24023,24024],{},"satisfy diverse regulatory compliance needs globally"," through online data sharing.",[89,24027,24029],{"id":24028},"benefits-of-digital-links-for-product-compliance","Benefits of digital links for product compliance",[15,24031,24032],{},"Implementing digital links offers numerous invaluable benefits for consumer product brands seeking to demonstrate regulatory compliance across global markets.",[15,24034,24035,24036,24039],{},"First and foremost, digital links provide a method to ",[22,24037,24038],{},"share mandatory product compliance data without cluttering or overwhelming packaging"," with dense regulatory text. This helps preserve appealing, consumer-friendly packaging designs instead of lengthy fine-print lists.",[15,24041,24042],{},"For example, a cereal brand could link to a separate webpage that lists any allergens, detailed ingredient profiles, and nutritional information per serving. This keeps packages free of multiple paragraphs of text while still providing access to important compliance data.",[15,24044,24045,24046,24049],{},"Additionally, digital links provide on-demand ",[22,24047,24048],{},"access to granular product regulatory compliance information"," for regulators and supply chain partners. Brands can grant authorities immediate access to in-depth compliance data through digital channels by simply sharing a link through a single QR.",[15,24051,24052,24053,24056],{},"Furthermore, digital links empower companies to rapidly ",[22,24054,24055],{},"adhere to new labeling rules and requirements"," as regulations change frequently. Brands can simply update the linked webpages instantly rather than redesigning packaging artwork each time.",[15,24058,24059],{},"If a government enacts a new requirement to list certain materials or chemical components, a manufacturer can add this info to the webpage connected to the digital link QR code right away to comply. This agility prevents regulatory non compliance events.",[15,24061,24062,24063,24066],{},"Digital links also ",[22,24064,24065],{},"mitigate risks related to product recalls"," and quality issues by increasing supply chain transparency. Brands can use links to swiftly notify retailers and consumers of problems to accelerate response times.",[15,24068,24069],{},"A food company could instantly update a link if an ingredient is recalled or a contamination issue emerges. Rapid digital notifications limit revenue losses and brand reputation damage.",[15,24071,24072],{},"Overall, digital links simplify product compliance processes, build consumer trust, and avert noncompliance issues by openly sharing product data online.",[89,24074,24076],{"id":24075},"use-cases-for-compliance-with-relevant-regulations","Use cases for compliance with relevant regulations",[15,24078,24079],{},"Many use cases exist for brands leveraging digital links to broadcast important product compliance information to regulators, retailers, and consumers:",[97,24081,24083],{"id":24082},"sharing-ingredients-and-allergen-data","Sharing ingredients and allergen data",[15,24085,24086,24087,24090],{},"Brands can employ digital links to publish complete lists of ",[22,24088,24089],{},"product ingredients"," along with allergen warnings to safeguard consumers.",[15,24092,24093],{},"For example, a chocolate bar could link to a list indicating it contains milk and soy for allergy protection.",[97,24095,24097],{"id":24096},"linking-sustainability-and-ethics-certifications","Linking sustainability and ethics certifications",[15,24099,24100,24101,24104],{},"Brands can direct consumers to sustainability or ethical sourcing ",[22,24102,24103],{},"certifications"," via digital links to meet ecological demands.",[15,24106,24107],{},"An apparel maker could link to fair trade partner details or certify they use less harmful dyes.",[97,24109,24111],{"id":24110},"supply-chain-transparency","Supply chain transparency",[15,24113,24114,24115,24118],{},"Sharing ",[22,24116,24117],{},"supply chain maps, audits, and product provenance"," data through digital links augments consumer trust.",[15,24120,24121],{},"A seafood company may link to catch records and processing facility audits, for instance.",[97,24123,24125],{"id":24124},"regulatory-approvals","Regulatory approvals",[15,24127,24128,24129,24132],{},"Manufacturers of medical devices can link to clinical trial outcomes and ",[22,24130,24131],{},"regulatory approval documents"," from health authorities to prove compliance.",[15,24134,24135],{},"Pharmaceutical brands could provide links to major study results and FDA approvals.",[97,24137,24139],{"id":24138},"product-recall-notifications","Product recall notifications",[15,24141,24142,24143,24146],{},"If a recall develops, brands can instantly update digital links to ",[22,24144,24145],{},"notify consumers and retailers"," for accelerated safety.",[15,24148,24149],{},"For example, an appliance maker could update a link with repair instructions if a defect emerges.",[97,24151,24153],{"id":24152},"expiration-and-disposal-details","Expiration and disposal details",[15,24155,24156,24157,24160],{},"Instructions for verifying ",[22,24158,24159],{},"food expiration dates and proper disposal ","can be linked to help consumers reduce waste.",[15,24162,24163],{},"A milk brand could share fridge life guidance and recycling particulars through a digital link.",[89,24165,24167],{"id":24166},"recommendations-for-deploying-digital-links-for-regulatory-requirements","Recommendations for deploying digital links for regulatory requirements",[15,24169,24170],{},"When preparing to implement digital links, brands should follow some best practices to ensure compliance and optimize success.",[15,24172,24173,24174,24177],{},"First, dedicate time to identify ",[22,24175,24176],{},"high-value product compliance data"," to link based on target markets and categories. This ensures the links provide access to the most crucial compliance information needed to avoid penalties.",[15,24179,24180,24181,24184],{},"Next, thoroughly ",[22,24182,24183],{},"educate internal compliance teams"," company-wide on the benefits and use cases of digital links for compliance. Get all departments, including marketing, product development, regulatory affairs, and IT familiar with how to leverage links for regulatory needs. Cross-functional training enables smooth execution across groups.",[15,24186,24187,24188,24191],{},"Additionally, proactively comply with upcoming regulations and ",[22,24189,24190],{},"frequently refresh links"," to keep data current. Constantly monitor regulatory horizons and stay ahead of changing rules to avoid non compliance events. Links should be updated routinely to account for the evolving worldwide regulatory landscape.",[15,24193,24194,24195,24198],{},"Furthermore, prominently ",[22,24196,24197],{},"promote the digital links to consumers ","through marketing campaigns and packaging to drive engagement. Educate consumers on checking links for valuable compliance data through compelling branding and messaging. Increased visibility and education will improve link clickthroughs.",[15,24200,24201,24202,24205],{},"Finally, guarantee any linked compliance ",[22,24203,24204],{},"data complies fully with geographic privacy laws"," and security protocols. Keeping data usage protected and compliant is imperative, especially when dealing with compliance documentation with regulatory bodies.",[15,24207,24208],{},"In summary, the proper management of digital link deployment requires cross-functional coordination, promotion, and continuous performance optimization to maximize compliance benefits.",[73,24210,24211],{},[76,24212,24213,24215],{},[79,24214],{},[82,24216],{"alt":24217,"height":85,"src":24218,"width":87},"data, traffic and analytics","\u002Fimages\u002F2023\u002F08\u002Fdata-traffic-and-analytics.png",[89,24220,541],{"id":540},[15,24222,24223,24224,24227],{},"As product compliance regulations proliferate globally, digital links enable consumer product brands to seamlessly ",[22,24225,24226],{},"share mandatory compliance data through online channels",". This prevents packaging from becoming dense unreadable regulatory checklists.",[15,24229,24230,24231,24234],{},"For consumers, digital links provide ",[22,24232,24233],{},"quick access to valuable product information"," on ingredients, certifications, recalls, and more. Regulators also obtain necessary compliance particulars swiftly by leveraging digital links.",[15,24236,24237,24238,23141],{},"With the power to instantaneously update linked data, brands can nimbly ",[22,24239,24240],{},"adapt as new product compliance regulations emerge",[15,24242,24243],{},"Overall, digital links furnish global consumer product manufacturers with the capability to transparently demonstrate regulatory compliance while optimizing the product development process and packaging.",[15,24245,24246,24247,24249],{},"We at ",[50,24248,18917],{"href":272}," are committed to helping brands meet regulatory requirements more easily, mitigate risks, and reduce costs by effectively implementing digital link QR codes.",[15,24251,24252,24253,24257,24258,1014,24261,24264,24265,24268],{},"By simply entering a ",[50,24254,24256],{"href":22764,"rel":24255,"target":2104},[2102,2103],"GTIN number",", our platform creates ",[22,24259,24260],{},"a verified digital link",[22,24262,24263],{},"a dynamic QR code"," that carries the link, ",[22,24266,24267],{},"and a Smart page that is automatically populated with product info",". This alone already simplifies compliance with most regulatory requirements.",[15,24270,24271],{},"The best thing is that you can easily create a richer landing page for your products with our intuitive page building tool, adding as much content as you need to fulfill the most diverse product compliance requirements.",[15,24273,24274],{},"Do not hesitate to get in touch with our experts at info@digital-link.com or via live chat. We will be happy to help you shape the perfect solution for your product compliance needs.",{"title":566,"searchDepth":567,"depth":567,"links":24276},[24277,24278,24279,24284,24285,24293,24294],{"id":23874,"depth":570,"text":23875},{"id":23912,"depth":570,"text":23913},{"id":23940,"depth":570,"text":23941,"children":24280},[24281,24282,24283],{"id":23947,"depth":567,"text":23948},{"id":23974,"depth":567,"text":23975},{"id":24007,"depth":567,"text":24008},{"id":24028,"depth":570,"text":24029},{"id":24075,"depth":570,"text":24076,"children":24286},[24287,24288,24289,24290,24291,24292],{"id":24082,"depth":567,"text":24083},{"id":24096,"depth":567,"text":24097},{"id":24110,"depth":567,"text":24111},{"id":24124,"depth":567,"text":24125},{"id":24138,"depth":567,"text":24139},{"id":24152,"depth":567,"text":24153},{"id":24166,"depth":570,"text":24167},{"id":540,"depth":570,"text":541},"Discover how to meet product compliance requirements more easy and, provide mandatory info via online channels with digital links and QR codes.","How to simplify product compliance with digital links",{},"\u002Fimages\u002F2023\u002F08\u002FHow-to-simplify-product-compliance.jpg","\u002Fguides\u002Fdigital-links-product-compliance","2024-07-05T18:20:38+02:00",{"title":23864,"description":24295},"\u002Fguides\u002Fdigital-links-product-compliance\u002F","guides\u002Fdigital-links-product-compliance","2024-07-08T18:20:44+02:00","5edUDE4Z_2NuTIttwjP_cIu1t3gGGjFyTLtUCzwH1As",{"id":24307,"title":24308,"author":7,"body":24309,"category":7,"description":24902,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":24903,"navigation":614,"ogImage":24904,"path":24905,"publishedAt":24906,"sections":7,"seo":24907,"sourcePath":24908,"stem":24909,"updatedAt":24910,"videos":7,"__hash__":24911},"pages\u002Fguides\u002Fdigital-links-smart-packaging.md","How to augment your smart packaging with digital links",{"type":9,"value":24310,"toc":24892},[24311],[12,24312,24313,24316,24320,24330,24337,24348,24361,24376,24379,24382,24392,24399,24410,24420,24427,24434,24438,24451,24457,24466,24473,24508,24512,24529,24538,24545,24548,24555,24566,24573,24580,24584,24591,24598,24611,24618,24628,24638,24644,24648,24654,24673,24679,24689,24696,24703,24707,24714,24728,24737,24744,24751,24758,24765,24772,24776,24782,24800,24811,24820,24830,24834,24841,24852,24855,24865,24878,24885],{},[15,24314,24315],{},"The evolution of traditional product packaging into smart packaging is at a tipping point, with businesses looking for the most accurate item tracking to streamline their supply chain and increase traceability and consumers who require transparency and in-depth product visibility to become the norm. This guide explains how to use digital link QR codes to bring smart packaging to the next level, providing brands, retailers, end users, and all stakeholders with the necessary information and interaction opportunities. The easy way.",[89,24317,24319],{"id":24318},"what-is-smart-packaging-and-what-have-digital-links-got-to-do-with-it","What is smart packaging, and what have digital links got to do with it?",[15,24321,24322,24323,24326,24327,24329],{},"Smart packaging (also active packaging or intelligent packaging) is product packaging whose features are ",[22,24324,24325],{},"enhanced and expanded with the help of technology"," (from ",[50,24328,3039],{"href":3038}," to sensors, tags, and other innovative systems).",[15,24331,24332,24333,24336],{},"Smart-packaged items can react to the environment, communicate with external devices or other items, and ",[22,24334,24335],{},"connect with the web"," to become part of the Internet of Things. The ongoing transition from traditional packaging to smart packaging is part of the broader process of digital transformation.",[73,24338,24339],{},[76,24340,24341,24343],{},[79,24342],{},[82,24344],{"alt":24345,"height":24346,"src":24347,"width":2877},"What is smart packaging and what have digital links got to do with it",618,"\u002Fimages\u002F2023\u002F03\u002FWhat-is-smart-packaging-and-what-have-digital-links-got-to-do-with-it-1024x618.jpg",[15,24349,24350,24351,24354,24355,24360],{},"As more and more enterprises worldwide and across all sectors are reshaping their supply chain strategies entirely in the aftermath of the disruption brought by the COVID-19 pandemic to make them ",[22,24352,24353],{},"more resilient, sustainable, and open"," (as shown by ",[50,24356,24359],{"href":24357,"rel":24358,"target":2104},"https:\u002F\u002Fwww.ey.com\u002Fen_it\u002Fsupply-chain\u002Fhow-covid-19-impacted-supply-chains-and-what-comes-next",[2102,2103,15432],"recent research by Ernst & Young","), smart packaging solutions are poised to become the new standard pretty soon.",[15,24362,24363,24364,24367,24368,24371,24372,24375],{},"Because smart packaging allows brands to ",[22,24365,24366],{},"track items at a granular level"," “from the cradle to the grave,” monitor and manage inventory and logistics much more efficiently, ",[22,24369,24370],{},"share product information"," with stakeholders easily, and collect a wealth of ",[22,24373,24374],{},"real-time actionable data"," in the process.",[15,24377,24378],{},"But sensors (not to mention chips with wi-fi capabilities) can be pricey, especially for low-margin product manufacturers. So adding, let’s say, a GPS tracker to a pack of sugar is not precisely cost-effective.",[15,24380,24381],{},"Enter the digital link QR code.",[15,24383,24384,24385,24388,24389,386],{},"Digital link QR codes are ",[22,24386,24387],{},"the most affordable and flexible way to bring products online"," and create digital twins of items. By combining well-established product identifiers (like GTIN) with URLs, digital link QR codes enable ",[22,24390,24391],{},"two-way communication between the physical product and its virtual version",[15,24393,24394,24395,24398],{},"This way, any actor in the supply chain, including consumers and end users, can retrieve the info they need and ",[22,24396,24397],{},"interact with the product"," with their smartphones, a dedicated app, or a scanning device. At the same time, all events are recorded, and the item status is updated centrally.",[15,24400,24401,24402,24405,24406,24409],{},"All this simply by ",[22,24403,24404],{},"printing a QR code on the product packaging",", making it more intelligent, and more beautiful and tidy. Yes, because a single digital link QR code can ",[22,24407,24408],{},"redirect visitors to different platforms and types of content"," (professional, legal, marketing-oriented, etc.) depending on specific criteria set by the brand.",[73,24411,24412],{},[76,24413,24414,24416],{},[79,24415],{},[82,24417],{"alt":24418,"height":2874,"src":24419,"width":2877},"All this simply by printing a QR Code on the product packaging,","\u002Fimages\u002F2023\u002F03\u002FAll-this-simply-by-printing-a-QR-Code-on-the-product-packaging-1024x619.jpg",[15,24421,24422,24423,24426],{},"So, there’s no need to have multiple QRs, Datamatrix, and other codes on your packaging if you use digital link QR codes. And soon, you’ll be able to ",[22,24424,24425],{},"get rid of EAN codes",", too, since digital link QR codes will be the standard for POS checkouts by the end of 2027. A lot of packaging real estate becomes available for design and branding again.",[15,24428,24429,24430,24433],{},"The potential of smart packaging with digital links is immense, and the applications are countless. Here below are a few examples of to what extent ",[22,24431,24432],{},"critical business functions can be improved by digital links",", but get back here now and then because this guide is constantly updated!",[89,24435,24437],{"id":24436},"improve-supply-chain-traceability-with-digital-link-enabled-packaging","Improve supply chain traceability with digital link-enabled packaging",[15,24439,24440,24441,24443,24444,24447,24448,386],{},"Smart packaging with ",[50,24442,6531],{"href":7218}," enables ",[22,24445,24446],{},"real-time, granular tracking of items"," throughout the whole supply chain. Individual products can be followed from production to handling and distribution, retail, and also ",[22,24449,24450],{},"in the after-sale stage",[15,24452,24453,24454,386],{},"Every new piece of information collected with a scan of the QR code is synced online, adding to ",[22,24455,24456],{},"a complete, dynamic, and updated view of the item",[73,24458,24459],{},[76,24460,24461,24463],{},[79,24462],{},[82,24464],{"alt":24437,"height":24346,"src":24465,"width":2877},"\u002Fimages\u002F2023\u002F03\u002FImprove-supply-chain-traceability-with-digital-link-enabled-packaging-1024x618.jpg",[15,24467,24468,24469,24472],{},"This is crucial to ",[22,24470,24471],{},"enhance traceability and transparency"," with several benefits for manufacturers (that can quickly identify issues and take immediate corrective actions), business partners, service providers, and consumers.",[353,24474,24475,24478,24483,24489,24496,24502],{},[356,24476,24477],{},"In addition to that, creating “living” digital twins of products makes it possible to:",[356,24479,24480,24481],{},"Radically improve ",[22,24482,5557],{},[356,24484,24485,24488],{},[22,24486,24487],{},"reduce waste"," and related costs",[356,24490,24491,24492,24495],{},"track ",[22,24493,24494],{},"order fulfillment"," better",[356,24497,24498,24499,24501],{},"manage ",[22,24500,22994],{}," more effectively",[356,24503,24504,24505,24507],{},"Implement ",[22,24506,22998],{}," measures",[89,24509,24511],{"id":24510},"simplify-compliance-with-packaging-regulations-through-digital-links","Simplify compliance with packaging regulations through digital links",[15,24513,24514,24515,24518,24519,3377,24522,24525,24526,24528],{},"New and more demanding requirements for ",[22,24516,24517],{},"environmental labeling and product information"," are being enforced globally. The ",[50,24520,24521],{"href":7307},"new packaging regulations in France and Italy",[50,24523,24524],{"href":8414},"wine label reform in Europe",", the FDA Nutrition Facts Label in the U.S., and the upcoming ",[50,24527,10395],{"href":6106}," are just the tip of the iceberg.",[73,24530,24531],{},[76,24532,24533,24535],{},[79,24534],{},[82,24536],{"alt":24511,"height":24346,"src":24537,"width":2877},"\u002Fimages\u002F2023\u002F03\u002FSimplify-compliance-with-packaging-regulations-through-digital-links-1024x618.jpg",[15,24539,24540,24541,24544],{},"Digital link QR codes provide a safe and ready-to-use solution to ",[22,24542,24543],{},"comply with multiple laws without additional data carriers",". The best thing, actually, is that global compliance can be achieved through the same code that tracks the product’s progress in the supply chain, collects consumers’ insights, and triggers marketing actions.",[15,24546,24547],{},"In a way, it seems that the term “smart packaging” itself was invented for digital link QR codes…",[15,24549,24550,24551,24554],{},"In practice, all you need to do is ",[22,24552,24553],{},"connect different online resources to the same digital link QR code",": something that can be done easily with our product page editor.",[15,24556,24557,24558,24561,24562,24565],{},"When read by consumers with smartphones, the QR will present them with ",[22,24559,24560],{},"a link-in-bio type of page"," with basic info and links to quickly access all mandatory information. With our digital link platform, you can also ",[22,24563,24564],{},"populate these product pages automatically"," by inserting the product’s GTIN and then editing them for maximum security.",[15,24567,24568,24569,24572],{},"Digital link QR codes can also be instructed to show ",[22,24570,24571],{},"context-based content according to variables"," such as location, time of the day, type of device used to scan the QR, and many more.",[15,24574,24575,24576,24579],{},"So, for instance, someone in the UK reading a digital link QR on an olive oil bottle will be shown ",[22,24577,24578],{},"different info and links"," than someone else in India or in the U.S.",[89,24581,24583],{"id":24582},"engage-consumers-better-through-digital-link-qr-codes","Engage consumers better through digital link QR codes",[15,24585,24586,24587,24590],{},"QR codes, in general, have been serving next-level customer experiences for at least a decade now. From instant rewards to video tutorials, dematerialized manuals, and the ubiquitous digital menus at restaurants and bars, ",[22,24588,24589],{},"QRs have become, in so many ways, the norm in brand-consumer interaction"," and unmediated relations.",[15,24592,24593,24594,24597],{},"So much so that Coca-Cola, to make an example, is deploying a 3-year plan to insert QR codes on all their products. QRs, said the company’s global chief marketing officer Manolo Arroyo, are ",[22,24595,24596],{},"the most underexploited media vehicle"," around.",[15,24599,24600,24601,24610],{},"Sumathi Manjunath, VP of Design to Delivery Digital Transformation at Danone, echoes Arroyo, saying that ",[50,24602,24605,24606,24609],{"href":24603,"rel":24604,"target":2104},"https:\u002F\u002Ffoodinstitute.com\u002Ffocus\u002Fdanone-predicts-uptick-in-qr-codes-on-consumer-goods-packaging\u002F",[2102,2103,15432],"QR technology has ",[22,24607,24608],{},"rarely been leveraged to its full potential"," so far."," There are plenty of business opportunities that still need to be unlocked through the advanced use of QR codes.",[15,24612,24613,24614,24617],{},"The added value of digital link QR codes is that the same code, always at hand on the product packaging, can provide access to ",[22,24615,24616],{},"a multitude of marketing-relevant experiences",", from joining loyalty programs to connecting on social platforms, participating in competitions, uploading user-generated content, subscribing to automated replenishment services, making direct purchases on brand-owned shopping platforms, and many, many more.",[73,24619,24620],{},[76,24621,24622,24624],{},[79,24623],{},[82,24625],{"alt":24626,"height":24346,"src":24627,"width":2877},"Engage consumers better through digital link QR Codes","\u002Fimages\u002F2023\u002F03\u002FEngage-consumers-better-through-digital-link-QR-Codes-1024x618.jpg",[15,24629,24630,24631,24634,24635,386],{},"What’s particularly exciting for marketers is that information and ",[22,24632,24633],{},"content influencing shopping behavior ","can be made available on the fly and directly off the shelves right when the purchase intent is about to turn into an actual transaction: ",[22,24636,24637],{},"at the point of sale",[15,24639,24640,24641],{},"Smart packaging with digital link QR codes transforms products into ",[22,24642,24643],{},"the most effective branded channel.",[89,24645,24647],{"id":24646},"unlock-real-world-analytics-and-otherworldly-marketing-with-digital-links","Unlock real-world analytics and otherworldly marketing with digital links",[15,24649,24650,24651,386],{},"As we have mentioned above, when discussing the impact of smart packaging on the supply chain, digital links allow brands to ",[22,24652,24653],{},"follow their products even after an end-user has purchased them",[15,24655,24656,24657,24660,24661,24664,24665,24668,24669,24672],{},"How many times a product ",[22,24658,24659],{},"has been interacted with"," in stores? ",[22,24662,24663],{},"Which information"," has been visited? ",[22,24666,24667],{},"How much time"," did consumers spend reading this page or watching that video? And where? By what types of ",[22,24670,24671],{},"buyer personas","?",[15,24674,24675,24676,386],{},"Extended product lifecycle data like these can be collected with the help of digital link QR codes, expanding an item’s story with all sorts of additional dimensions and ",[22,24677,24678],{},"valuable consumer insights",[15,24680,24681,24682,24685,24686,386],{},"Basically, any item on the market becomes ",[22,24683,24684],{},"a data point for next-gen business intelligence",". Big data you say? ",[22,24687,24688],{},"The future is HUGE data",[15,24690,24691,24692,24695],{},"And product tracking doesn’t stop at POS. QR code ",[22,24693,24694],{},"scans that happen at home"," or, in any case, after the purchase can be captured, provided that effective call-to-actions and engaging content and mechanics are implemented. This knowledge further enriches a brand’s view of its customers’ product usage. And may also inspire new circular business models.",[15,24697,24698,24699,24702],{},"In a scenario like this, it’s easy to imagine several ",[22,24700,24701],{},"context-based situations"," where specific content or tailored campaigns are triggered by date, time, location, language, behavior, weather, etc.",[89,24704,24706],{"id":24705},"easily-authenticate-items-and-fight-counterfeiting-with-digital-links","Easily authenticate items and fight counterfeiting with digital links",[15,24708,24709,24710,24713],{},"Counterfeit products are a major problem for companies around the world, costing them billions of dollars in lost revenue every year while ",[22,24711,24712],{},"disrupting brand reputation"," and customer trust.",[15,24715,24716,24717,24720,24721,24724,24725,24727],{},"While fake items are typically associated with ",[22,24718,24719],{},"apparel and accessories and luxury items"," at large, counterfeiting also affects ",[22,24722,24723],{},"pharmaceutical products, food"," (and early nutrition in particular) and ",[22,24726,5643],{},", to name just a few.",[73,24729,24730],{},[76,24731,24732,24734],{},[79,24733],{},[82,24735],{"alt":24706,"height":24346,"src":24736,"width":2877},"\u002Fimages\u002F2023\u002F03\u002FEasily-authenticate-items-and-fight-counterfeiting-with-digital-links-1024x618.jpg",[15,24738,24739,24740,24743],{},"Digital link QR codes help brands fight counterfeiting by providing ",[22,24741,24742],{},"a quick and easy way to verify a product’s authenticity"," by connecting the actual item to its unique digital twin.",[15,24745,24746,24747,24750],{},"Like any other actor in the value chain, consumers can access with a simple scan all the information they need about any given product, including its ",[22,24748,24749],{},"source of origin",", manufacturing date, expiration date, etc., which helps them determine whether or not it is authentic.",[15,24752,24753,24754,24757],{},"If there is ever an authenticity issue with a particular batch of products, companies can quickly and easily ",[22,24755,24756],{},"pinpoint exactly where those products originated"," from and who sold them.",[15,24759,24760,24761,24764],{},"This makes it easier for them to identify potential troubles before they become significant problems and helps them ",[22,24762,24763],{},"take action faster"," when necessary.",[15,24766,24767,24768,24771],{},"Finally, smart packaging with digital links makes it easier for manufacturers to share product information with their customers to build trust and loyalty. Digital link QR codes can provide detailed product descriptions, images, videos, ",[22,24769,24770],{},"customer reviews",", etc., which gives customers more confidence in their purchases and encourages repeat business.",[89,24773,24775],{"id":24774},"make-smart-packaging-more-accessible-with-digital-links","Make smart packaging more accessible with digital links",[15,24777,24778,24779,386],{},"There are more and more requests for improving access to product information for blind and visually impaired people. Because accessible packaging nowadays ",[22,24780,24781],{},"is not just the packaging that is easier to open. It’s packaging that is actually smart",[15,24783,24784,24785,24788,24789,24792,24793,24796,24797,386],{},"Disabled persons, but also senior citizens, have the same right as anybody else to ",[22,24786,24787],{},"access nutrition facts"," and lists of ingredients, ",[22,24790,24791],{},"disposal instructions",", and any other detail that might help them make more informed purchase decisions. Not to mention ",[22,24794,24795],{},"product recalls critical warnings ","for hazardous materials or ",[22,24798,24799],{},"allergen disclaimers",[15,24801,24802,24803,24806,24807,24810],{},"Digital link QR codes can provide barrier-free content by implementing ",[22,24804,24805],{},"audio-narrating labels",". When read by devices set for visually impaired users or with dedicated mobile apps, the QRs can directly ",[22,24808,24809],{},"switch to the audio version"," of the information.",[73,24812,24813],{},[76,24814,24815,24817],{},[79,24816],{},[82,24818],{"alt":24775,"height":24346,"src":24819,"width":2877},"\u002Fimages\u002F2023\u002F03\u002FMake-smart-packaging-more-accessible-with-digital-links-1024x618.jpg",[15,24821,24822,24825,24826,24829],{},[22,24823,24824],{},"Pairing digital link QR codes with tactile markers"," that help users locate the code on the product might be the more straightforward and sustainable solution to remove barriers and include more people, establish a strong relationship with a key audience (there are around 40 million blind people worldwide, and almost ",[22,24827,24828],{},"250 million people with moderate-to-severe visual impairment","), and get prepared for accessibility requirements that may soon become mandatory.",[89,24831,24833],{"id":24832},"connect-products-with-smart-home-systems-via-digital-link-qr-codes","Connect products with smart home systems via digital link QR codes",[15,24835,24836,24837,24840],{},"Finally, here are a few words about a use case for smart packaging with digital links that is set to become ",[22,24838,24839],{},"a real game changer"," in the near future.",[15,24842,24843,24844,386],{},"Household penetration of some form of home automation (smart appliances, virtual assistants, enhanced security systems, etc.) is projected to reach ",[50,24845,24848,24849],{"href":24846,"rel":24847,"target":2104},"https:\u002F\u002Fwww.statista.com\u002Foutlook\u002Fdmo\u002Fsmart-home\u002Fworldwide",[2102,2103],"almost 30% worldwide by 2027, with ",[22,24850,24851],{},"global revenues of more than $200 billion",[15,24853,24854],{},"Tapping into this fast-growing market might be the most promising opportunity for product manufacturers, but how?",[73,24856,24857],{},[76,24858,24859,24861],{},[79,24860],{},[82,24862],{"alt":24863,"height":24346,"src":24864,"width":2877},"Connect products with smart home systems via digital link QR Codes","\u002Fimages\u002F2023\u002F03\u002FConnect-products-with-smart-home-systems-via-digital-link-QR-Codes-1024x618.jpg",[15,24866,24867,24868,24871,24872,24874,24875,24877],{},"Imagine that, by simply scanning a digital link QR code on a piece of cheese with the built-in camera of a smart fridge (or with a mobile app), all information about that dairy product was shared with the home automation ecosystem and automagically setting ",[22,24869,24870],{},"expiration date alerts",", suggesting ",[22,24873,8318],{},", adding it to the weekly menus, instructing about proper ",[22,24876,4095],{},", and so on. Well, it’s reality.",[15,24879,24880,24881,24884],{},"And this does not apply only to food. Any item, from printers to pieces of clothing, can be ",[22,24882,24883],{},"activated and connected"," to the larger smart home environment with the help of digital link QR codes. The business opportunities are endless.",[15,24886,24887,24888,24891],{},"So, are you eager to use digital links to improve your packaging and make it smart? Get in touch with our experts at ",[50,24889,23802],{"href":23800,"rel":24890,"target":2104},[2102,2103]," to get started fast.",{"title":566,"searchDepth":567,"depth":567,"links":24893},[24894,24895,24896,24897,24898,24899,24900,24901],{"id":24318,"depth":570,"text":24319},{"id":24436,"depth":570,"text":24437},{"id":24510,"depth":570,"text":24511},{"id":24582,"depth":570,"text":24583},{"id":24646,"depth":570,"text":24647},{"id":24705,"depth":570,"text":24706},{"id":24774,"depth":570,"text":24775},{"id":24832,"depth":570,"text":24833},"How to use digital link QR codes to take smart packaging further: sharper item tracking, real traceability and richer shopper interaction.",{},"\u002Fimages\u002F2023\u002F03\u002FHow-to-augment-your-smart-packaging-with-digital-links-1024x543.jpg","\u002Fguides\u002Fdigital-links-smart-packaging","2025-05-19T19:44:00+02:00",{"title":24308,"description":24902},"\u002Fguides\u002Fdigital-links-smart-packaging\u002F","guides\u002Fdigital-links-smart-packaging","2025-05-19T19:44:02+02:00","b0trbFTTp-wf5ZEjshsrsK-IJDiFEOUyfiLfugif5OY",{"id":24913,"title":24914,"author":7,"body":24915,"category":7,"description":25217,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":25218,"navigation":614,"ogImage":25219,"path":25220,"publishedAt":25221,"sections":7,"seo":25222,"sourcePath":25223,"stem":25224,"updatedAt":25225,"videos":7,"__hash__":25226},"pages\u002Fguides\u002Feu-construction-products-regulation.md","EU Construction Products Regulation 2024\u002F3110",{"type":9,"value":24916,"toc":25207},[24917],[12,24918,24919,24923,24928,24931,24934,24938,24945,24948,24955,24969,24972,24980,24983,24987,24993,24999,25002,25005,25019,25022,25026,25029,25032,25035,25046,25049,25052,25056,25059,25062,25073,25076,25079,25082,25091,25094,25105,25109,25112,25115,25118,25129,25132,25136,25139,25142,25156,25159,25162,25179,25182,25185,25189,25192,25198,25201,25204],{},[89,24920,24922],{"id":24921},"the-digital-product-passport-is-now-enforceable-infrastructure","The Digital Product Passport is now enforceable infrastructure",[15,24924,1260,24925,24927],{},[22,24926,24914],{}," marks a decisive shift in how product compliance is structured in the European Union. The Digital Product Passport (DPP) is no longer a future-facing policy idea. It is embedded in EU law through horizontal and sector-specific legislation, including CPR 2024, and is positioned as a standardized compliance interface across regulated product categories.",[15,24929,24930],{},"The core purpose of the DPP is clear: to make structured product information accessible across the value chain, strengthen regulatory compliance, improve sustainability reporting, and reinforce market surveillance. For construction products, 2026 represents the beginning of a structured implementation phase.",[15,24932,24933],{},"Understanding this regulation now is not about theory. It is about preparing for operational change.",[89,24935,24937],{"id":24936},"what-is-regulation-eu-20243110","What is Regulation (EU) 2024\u002F3110?",[15,24939,24940,24941,24944],{},"Regulation (EU) 2024\u002F3110, adopted on 27 November 2024, lays down harmonised rules for the marketing of construction products and repeals Regulation (EU) No 305\u002F2011. Commonly referred to as ",[22,24942,24943],{},"CPR 2024",", it modernises and recasts the EU framework governing construction products placed on the EU market.",[15,24946,24947],{},"While it replaces the previous regime, it preserves transitional continuity where necessary. The European Commission has described CPR 2024 as a major step toward digitalising the construction ecosystem.",[15,24949,24950,24951,24954],{},"A central element of that digitalisation is the ",[22,24952,24953],{},"construction Digital Product Passport",", designed to carry regulated information such as:",[353,24956,24957,24960,24963,24966],{},[356,24958,24959],{},"Declarations of performance",[356,24961,24962],{},"Declarations of conformity",[356,24964,24965],{},"Safety information",[356,24967,24968],{},"Instructions for use",[15,24970,24971],{},"The legal message is twofold:",[503,24973,24974,24977],{},[356,24975,24976],{},"The Digital Product Passport now exists as a matter of EU law and is moving toward becoming a standard compliance interface across regulated sectors.",[356,24978,24979],{},"The detailed obligations will be staged through Commission delegated and implementing acts, which define datasets, access rules, technical standards, and mandatory timelines.",[15,24981,24982],{},"The regulation establishes the structure. The Commission will determine the operational details.",[89,24984,24986],{"id":24985},"the-eu-dpp-architecture-under-the-espr","The EU DPP architecture under the ESPR",[15,24988,24989,24990,386],{},"The horizontal legal backbone of the Digital Product Passport is Regulation (EU) 2024\u002F1781, the ",[22,24991,24992],{},"Ecodesign for Sustainable Products Regulation (ESPR)",[15,24994,1260,24995,24998],{},[50,24996,24997],{"href":16616},"ESPR introduces the DPP"," as a core mechanism to support sustainable products through standardized, shareable information. However, it operates as framework legislation. It defines the governance structure and legal architecture but leaves product-specific obligations to be specified progressively through subsequent Commission measures.",[15,25000,25001],{},"This “framework first, specificity next” model is deliberate.",[15,25003,25004],{},"Under the ESPR, DPP requirements become operational only when the Commission adopts delegated and implementing acts for a specific product group. These acts determine:",[353,25006,25007,25010,25013,25016],{},[356,25008,25009],{},"What information must be included in the passport",[356,25011,25012],{},"Which economic operators are responsible for providing it",[356,25014,25015],{},"How access rights are structured",[356,25017,25018],{},"What interoperability and technical standards apply",[15,25020,25021],{},"In practical terms, compliance is not triggered simply because the ESPR exists. It is triggered when the Commission activates product-group-specific rules that make the passport enforceable for that category.",[89,25023,25025],{"id":25024},"when-does-cpr-2024-apply-and-why-2026-matters","When does CPR 2024 apply and why 2026 matters",[15,25027,25028],{},"CPR 2024 entered into force on 7 January 2025 and became generally applicable on 8 January 2026.",[15,25030,25031],{},"Its application is staged. Certain structural provisions apply earlier, while enforcement-related elements, including penalties under Article 96, apply later. This sequencing confirms that from January 2026, construction products are among the early sectors being reorganised around digital information flows.",[15,25033,25034],{},"The 2026 milestone is therefore not symbolic. It marks:",[353,25036,25037,25040,25043],{},[356,25038,25039],{},"The start of general applicability of the new CPR framework",[356,25041,25042],{},"The beginning of implementation cycles driven by delegated and implementing acts",[356,25044,25045],{},"The convergence of technical specifications and market surveillance expectations",[15,25047,25048],{},"In December 2025, the Commission published the First CPR Working Plan for 2026 to 2029. The document explicitly identifies the Digital Product Passport as a central pillar of the new CPR system and outlines the progressive development of harmonised technical specifications and compliance infrastructure.",[15,25050,25051],{},"For manufacturers and supply chain actors, this signals that regulatory implementation is now in motion.",[89,25053,25055],{"id":25054},"the-construction-digital-product-passport-under-cpr-2024","The construction Digital Product Passport under CPR 2024",[15,25057,25058],{},"CPR 2024 does not treat the DPP as optional supplementary information. It establishes a dedicated legal basis for a construction-specific DPP system.",[15,25060,25061],{},"Under Chapter X of CPR 2024, the Commission is empowered to adopt delegated acts to create and govern the “construction digital product passport system.” This includes defining:",[353,25063,25064,25067,25070],{},[356,25065,25066],{},"Governance rules",[356,25068,25069],{},"Access rights design",[356,25071,25072],{},"Operational conditions",[15,25074,25075],{},"These delegated acts are the regulatory bridge between legislative intent and enforceable compliance.",[15,25077,25078],{},"The CPR’s logic is clear: the construction DPP will consolidate and transmit regulated product information in a structured, interoperable format across the value chain. It is designed to support sustainability assessments and performance evaluation at both product and building level.",[15,25080,25081],{},"The Commission’s communications align this with the broader ESPR objective of standardized product data serving sustainability and compliance goals.",[73,25083,25084],{},[73,25085,25086],{},[82,25087],{"alt":25088,"height":2874,"src":25089,"title":25090,"width":2877},"Show multiple regulated product categories unified through digital identification infrastructure","\u002Fimages\u002F2026\u002F02\u002FShow-multiple-regulated-product-categories-unified-through-digital-identification-infrastructure-1024x619.webp","EU Construction Products Regulation 2024\u002F3110 and the Digital Product Passport 1",[15,25092,25093],{},"In short:",[353,25095,25096,25099,25102],{},[356,25097,25098],{},"CPR 2024 embeds the DPP in construction product law.",[356,25100,25101],{},"Delegated acts will define its operational dataset and mandatory status.",[356,25103,25104],{},"The moment of obligation will depend on product-group-specific activation.",[89,25106,25108],{"id":25107},"a-broader-shift-toward-passport-based-compliance-in-the-eu","A broader shift toward passport-based compliance in the EU",[15,25110,25111],{},"Construction products are not an isolated case.",[15,25113,25114],{},"The EU is moving toward a passport-based compliance model across multiple regulated sectors. A clear precedent is the Batteries Regulation (EU) 2023\u002F1542, which requires certain batteries placed on the EU market to carry an electronic “battery passport” from 18 February 2027.",[15,25116,25117],{},"This demonstrates that the EU’s approach is consistent:",[503,25119,25120,25123,25126],{},[356,25121,25122],{},"Establish the legal architecture.",[356,25124,25125],{},"Define sector-specific requirements.",[356,25127,25128],{},"Stage applicability with clear enforcement dates.",[15,25130,25131],{},"The Digital Product Passport is becoming compliance infrastructure, not optional transparency tooling.",[89,25133,25135],{"id":25134},"what-economic-operators-should-do-now","What economic operators should do now",[15,25137,25138],{},"For manufacturers, authorised representatives, importers, distributors, and other supply chain actors, the question is no longer whether the DPP will apply.",[15,25140,25141],{},"The real questions are:",[353,25143,25144,25147,25150,25153],{},[356,25145,25146],{},"When will the Commission adopt product-group rules relevant to your portfolio?",[356,25148,25149],{},"What dataset will be required?",[356,25151,25152],{},"How will access rights be structured?",[356,25154,25155],{},"What interoperability standards will apply?",[15,25157,25158],{},"Companies active in the construction products value chain should treat 2026 as the start of sustained implementation.",[15,25160,25161],{},"Preparation should include:",[353,25163,25164,25167,25170,25173,25176],{},[356,25165,25166],{},"Mapping required product data",[356,25168,25169],{},"Identifying declarations of performance and conformity datasets",[356,25171,25172],{},"Designing governance and access control structures",[356,25174,25175],{},"Ensuring systems can deliver structured, machine-readable information",[356,25177,25178],{},"Aligning internal digital architecture to passport-ready formats",[15,25180,25181],{},"One common mistake is waiting for the final delegated act before preparing. By the time technical specifications are finalised, companies without structured data architecture will face compressed implementation timelines.",[15,25183,25184],{},"Early preparation reduces compliance risk.",[89,25186,25188],{"id":25187},"from-policy-discussion-to-enforceable-digital-infrastructure","From policy discussion to enforceable digital infrastructure",[15,25190,25191],{},"The EU has moved from conceptual debate to enforceable regulatory infrastructure.",[15,25193,25194,25195,25197],{},"The Digital Product Passport is established in law through the ESPR and reinforced through sectoral legislation such as the ",[22,25196,24914],{},". CPR 2024 integrates the construction DPP directly into product compliance architecture.",[15,25199,25200],{},"What remains is staged operationalisation through delegated and implementing acts.",[15,25202,25203],{},"For the construction sector, 2026 marks the beginning of a structured implementation phase. Companies that treat the DPP as a future administrative burden may struggle. Those that treat it as a core element of digital compliance architecture will be positioned to adapt as product-group requirements crystallise.",[15,25205,25206],{},"The transition is not hypothetical. It is regulatory, staged, and underway.",{"title":566,"searchDepth":567,"depth":567,"links":25208},[25209,25210,25211,25212,25213,25214,25215,25216],{"id":24921,"depth":570,"text":24922},{"id":24936,"depth":570,"text":24937},{"id":24985,"depth":570,"text":24986},{"id":25024,"depth":570,"text":25025},{"id":25054,"depth":570,"text":25055},{"id":25107,"depth":570,"text":25108},{"id":25134,"depth":570,"text":25135},{"id":25187,"depth":570,"text":25188},"Understand EU Construction Products Regulation 2024\u002F3110 and how the Digital Product Passport reshapes compliance for construction products.",{},"\u002Fimages\u002F2026\u002F02\u002FEU-Construction-Products-Regulation-20243110-and-the-Digital-Product-Passport.webp","\u002Fguides\u002Feu-construction-products-regulation","2026-02-16T17:33:30+01:00",{"title":24914,"description":25217},"\u002Fguides\u002Feu-construction-products-regulation\u002F","guides\u002Feu-construction-products-regulation","2026-02-16T17:33:32+01:00","5hrRW55KJS2TgsV1aNeRjt8ydlQ2Z4wxD5Vva_XTu-c",{"id":25228,"title":25229,"author":7,"body":25230,"category":7,"description":25367,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":25368,"navigation":614,"ogImage":25369,"path":25370,"publishedAt":25371,"sections":7,"seo":25372,"sourcePath":25373,"stem":25374,"updatedAt":25375,"videos":7,"__hash__":25376},"pages\u002Fguides\u002Feu-detergents-regulation-digital-product-passport.md","EU Detergents Regulation Digital Product Passport",{"type":9,"value":25231,"toc":25357},[25232],[12,25233,25234,25237,25240,25244,25247,25250,25253,25257,25260,25263,25266,25269,25273,25276,25279,25282,25285,25289,25292,25295,25298,25302,25305,25308,25311,25315,25318,25321,25325,25328,25331,25334,25337,25344,25348,25351,25354],{},[15,25235,25236],{},"The EU has a habit of announcing regulatory change well in advance and then watching companies scramble anyway. Regulation (EU) 2026\u002F405 on detergents and surfactants is no exception. Signed on 11 February 2026, it replaces the 2004 framework and does something that goes well beyond updating ingredient lists or safety thresholds. It brings the detergents sector into the EU’s digital compliance era, anchored by a Digital Product Passport that is now a legal instrument, not a pilot or a recommendation.",[15,25238,25239],{},"The application date is 23 September 2029. That sounds distant. It is not. The period between now and then is an implementation phase, not a pause, and the infrastructure decisions made in 2026 and 2027 will determine how smooth or painful the final stretch is.",[89,25241,25243],{"id":25242},"what-the-regulation-actually-changes","What the regulation actually changes",[15,25245,25246],{},"The 2004 detergents framework was built around physical labelling. Information lived on the pack. The new regulation keeps physical labelling but adds a structured digital channel on top of it, a Digital Product Passport (DPP) that must be accessible free of charge, without login, connected to a persistent unique product identifier, and available for ten years from the date the product is placed on the market.",[15,25248,25249],{},"This is not a label refresh. It is a shift in the fundamental model of how compliance information is stored, accessed, and verified. The DPP must be machine-readable, searchable, and transferable. It must be built on open standards. And it must be reachable through a data carrier that is physically present on the label or packaging, or on accompanying documents in bulk transport scenarios.",[15,25251,25252],{},"The regulation maps obligations across the supply chain. Manufacturers are the primary duty-holders, but importers and distributors also have defined responsibilities, including checks on labelling and digital information availability. For distance sales, the rules are explicit: online offers must display label information and provide either a copy of the data carrier or the unique product identifier, so the information is visible before purchase, not just after delivery.",[89,25254,25256],{"id":25255},"how-the-digital-product-passport-works","How the Digital Product Passport works",[15,25258,25259],{},"Chapter V of the regulation creates the detergent-specific DPP framework. Before a detergent or end-user surfactant can be placed on the market, the responsible economic operator must create the passport, ensure it is accurate and up to date, and keep it accessible for the full ten-year period.",[15,25261,25262],{},"The passport is reached through a data carrier printed or otherwise physically present on the pack. That carrier links to a persistent, unique product identifier aligned with the ESPR rules on identifiers and data carriers. The logic here is deliberate: the detergent DPP is designed to be interoperable with the broader EU digital compliance architecture, including the Ecodesign for Sustainable Products Regulation and the EU’s central DPP registry.",[15,25264,25265],{},"Before placing a product on the market, the operator must upload the product’s unique product identifier and its unique operator identifier to that EU DPP registry. The registry returns a unique registration identifier. From 23 September 2029, or from the moment the interconnection with the EU Customs Single Window is operational (whichever comes later), customs authorities will use that registration identifier to verify products at the EU border. A scan at the border becomes a compliance check.",[15,25267,25268],{},"Where other EU law already requires a passport or data carrier access for the same product, the regulation expects a single DPP and a single data carrier. No duplication, no parallel systems running separately.",[89,25270,25272],{"id":25271},"the-digital-label-related-but-not-the-same-thing","The digital label: related but not the same thing",[15,25274,25275],{},"Alongside the DPP, the regulation introduces a digital label. The two serve different purposes and it is worth keeping them clearly distinct.",[15,25277,25278],{},"The digital label governs how certain information is presented digitally to end-users. It must be accessible via the same data carrier as the DPP, searchable, compatible with widely used technologies, available across the EU, and maintained for ten years. If the digital label is temporarily unavailable, operators must be able to provide the information by other means on request.",[15,25280,25281],{},"The DPP, by contrast, is the structured dataset that supports regulatory transparency and enforcement. It is what authorities query. It is the layer that customs checks, that market surveillance uses, and that the Commission can access according to the rights defined in the regulation.",[15,25283,25284],{},"In a well-designed deployment, the two align: the consumer-facing content and the authority-facing data tell the same story, accessed through the same carrier, served from the same underlying source. Getting there requires deliberate architecture, not two separate workflows bolted together at the last minute.",[89,25286,25288],{"id":25287},"privacy-access-rights-and-what-operators-cannot-do","Privacy, access rights, and what operators cannot do",[15,25290,25291],{},"The regulation includes privacy and security requirements that are easy to overlook in the compliance conversation but matter operationally. Operators must not track usage of the online passport beyond what is strictly necessary to provide it. Personal data cannot be stored in the passport without explicit consent.",[15,25293,25294],{},"Access rights are tiered. Consumers, economic operators, national authorities, customs, and the Commission each access the passport according to their respective permissions, but all of them do so free of charge and without registration requirements. Designing that access architecture correctly from the start is significantly easier than retrofitting it later.",[15,25296,25297],{},"The Commission will issue implementing acts that specify data carrier layout and positioning, the standards to be used, access rights in detail, and which actors may update which data fields. Tracking those acts as they emerge is part of the implementation work, not a post-2029 concern.",[89,25299,25301],{"id":25300},"transitional-arrangements-and-what-they-do-not-excuse","Transitional arrangements and what they do not excuse",[15,25303,25304],{},"The regulation enters into force twenty days after publication in the Official Journal. Most provisions apply from 23 September 2029. Transitional provisions allow certain products that comply with the old regime to remain on the market until 23 September 2030, providing a runway for conversion rather than an overnight cutoff.",[15,25306,25307],{},"What the transitional arrangements do not provide is a reason to delay planning. The registry must be populated before products are placed on the market. The data carrier must be present on physical packaging, which means it needs to be designed and integrated into packaging production well before the product ships. Formulation changes, safety updates, and classification changes must flow through to the DPP reliably and promptly, which means update workflows need to exist before the passport goes live, not after.",[15,25309,25310],{},"Companies that treat 2029 as the starting line will find themselves working backwards from a deadline with infrastructure gaps that take months to close.",[89,25312,25314],{"id":25313},"why-this-matters-beyond-the-detergents-sector","Why this matters beyond the detergents sector",[15,25316,25317],{},"Detergents are not an isolated case. They join toys, construction products, and other sectors already moving toward passport-based compliance under EU product law. The explicit interoperability between the detergent DPP, the ESPR system, the central registry, and customs is a signal about where EU product regulation is heading as a whole.",[15,25319,25320],{},"The direction is a single, standardised, scannable entry point that works simultaneously for consumers reading ingredient information, for online marketplaces verifying listings before purchase, and for border authorities checking imports at speed. For any organisation managing product data across multiple categories or markets, the detergent DPP is a practical preview of the broader model.",[89,25322,25324],{"id":25323},"what-does-operational-readiness-actually-look-like","What does operational readiness actually look like?",[15,25326,25327],{},"Getting ready for the detergent DPP is a data and infrastructure problem before it is a compliance problem. The practical steps follow a clear logic.",[15,25329,25330],{},"Assign ownership for the DPP dataset and map each required field to an authoritative source system. That source of truth needs to be maintained, not just populated once. Build update workflows that trigger automatically when formulations, safety classifications, or regulatory information change. Design the data carrier strategy early so it remains visible on pack and in distance sales environments throughout the product lifecycle.",[15,25332,25333],{},"Prepare to upload identifiers to the EU registry before placing products on the market, and to present the unique registration identifier at import from 2029 onwards. Align privacy and access control practices with the regulation’s requirements from the design phase, not as a late-stage review.",[15,25335,25336],{},"And track the Commission’s implementing acts. They will define the specifics: carrier positioning, technical standards, field-level update permissions. Those details matter for anyone building the underlying infrastructure.",[73,25338,25339],{},[82,25340],{"alt":25341,"height":2874,"src":25342,"title":25343,"width":2877},"Team reviewing compliance documents and data dashboard in an office","\u002Fimages\u002F2026\u002F03\u002FTeam-reviewing-compliance-documents-and-data-dashboard-in-an-office-1024x619.webp","EU Detergents Regulation Digital Product Passport: Timelines, duties, and what changes in practice 1",[89,25345,25347],{"id":25346},"is-the-detergent-dpp-a-preview-of-what-comes-next","Is the detergent DPP a preview of what comes next?",[15,25349,25350],{},"For organisations operating across EU product categories, it almost certainly is. The policy logic driving the detergent DPP is the same one shaping battery passports, textile passports, and the ESPR framework more broadly. Move critical information into a structured, interoperable digital channel. Make it checkable at speed. Make it available online and at the border.",[15,25352,25353],{},"Companies that invest now in passport-ready data architecture, persistent identifiers, and reliable data carrier design will not only be ready for detergents by 2029. They will be better positioned for the broader shift to digital compliance that is already underway across EU product law.",[15,25355,25356],{},"The regulation is signed. The date is set. What happens between now and September 2029 is a choice.",{"title":566,"searchDepth":567,"depth":567,"links":25358},[25359,25360,25361,25362,25363,25364,25365,25366],{"id":25242,"depth":570,"text":25243},{"id":25255,"depth":570,"text":25256},{"id":25271,"depth":570,"text":25272},{"id":25287,"depth":570,"text":25288},{"id":25300,"depth":570,"text":25301},{"id":25313,"depth":570,"text":25314},{"id":25323,"depth":570,"text":25324},{"id":25346,"depth":570,"text":25347},"Regulation (EU) 2026\u002F405 introduces a Digital Product Passport for detergents. Learn what it requires, how it works, and what readiness looks like.",{},"\u002Fimages\u002F2026\u002F03\u002FEU-Detergents-Regulation-Digital-Product-Passport.webp","\u002Fguides\u002Feu-detergents-regulation-digital-product-passport","2026-03-30T18:45:23+02:00",{"title":25229,"description":25367},"\u002Fguides\u002Feu-detergents-regulation-digital-product-passport\u002F","guides\u002Feu-detergents-regulation-digital-product-passport","2026-03-30T18:45:25+02:00","AaYAFlGNCZpoNME1geExXsWcJXkc6noD3JrkJhIIALM",{"id":25378,"title":25379,"author":7,"body":25380,"category":7,"description":25572,"extension":612,"heading":25573,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":25574,"navigation":614,"ogImage":25575,"path":25576,"publishedAt":25577,"sections":7,"seo":25578,"sourcePath":7906,"stem":25579,"updatedAt":25580,"videos":7,"__hash__":25581},"pages\u002Fguides\u002Feu-regulation-2021-2117.md","EU Regulation 2021\u002F2117: wine labeling innovations",{"type":9,"value":25381,"toc":25565},[25382],[12,25383,25384,25387,25391,25408,25412,25426,25433,25437,25448,25459,25468,25472,25482,25514,25519,25528,25532,25542,25552],{},[15,25385,25386],{},"The EU regulation 2021\u002F2117 is a key piece of legislation for the European Union's agricultural and food industry. Also known as EU regulation 2021\u002F2117, it has significant implications for the definition, description, presentation, and labeling of products.",[89,25388,25390],{"id":25389},"introduction-to-the-regulation","Introduction to the Regulation",[15,25392,1260,25393,25399,25400,25403,25404,25407],{},[22,25394,25395],{},[50,25396,7902],{"href":25397,"rel":25398,"target":2104},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002F?uri=CELEX%3A32021R2117",[2102,2103,15432]," modifies previous standards, adapting to the changing market needs and ensuring a ",[22,25401,25402],{},"common organization of markets",". Specifically, this Regulation ",[22,25405,25406],{},"modifies previous EU Regulations"," related to the presentation, labeling, and protection of agricultural and food products.",[89,25409,25411],{"id":25410},"objectives-and-scope","Objectives and scope",[15,25413,25414,25415,25417,25418,25421,25422,25425],{},"One of the main goals of the ",[22,25416,7902],{}," is to set specific measures for the ",[22,25419,25420],{},"agricultural sector in favor"," of the most vulnerable areas. This includes the ",[22,25423,25424],{},"outermost regions of the Union",", ensuring a fair and equitable distribution of resources and opportunities.",[15,25427,25428,25429,25432],{},"Additionally, it aims to ",[22,25430,25431],{},"protect the geographical indications"," of products, ensuring that consumers receive authentic and transparent information about their origin and quality.",[89,25434,25436],{"id":25435},"implications-for-the-agricultural-sector","Implications for the agricultural sector",[15,25438,25439,25440,25443,25444,25447],{},"This legislation ",[22,25441,25442],{},"creates the common organization"," of product markets, with a special focus on ",[22,25445,25446],{},"flavored wine products and the EU",". It also directly affects the quality of EU agricultural and food products, establishing quality regimes that producers must abide by.",[15,25449,25450,25451,25454,25455,25458],{},"The Regulation, promulgated on ",[22,25452,25453],{},"December 2, 2021",", reinforces specific measures in the agricultural sector, especially regarding ",[22,25456,25457],{},"flavored wine products"," and those with geographical indications.",[73,25460,25461],{},[76,25462,25463,25465],{},[79,25464],{},[82,25466],{"alt":25436,"height":85,"src":25467,"width":87},"\u002Fimages\u002F2023\u002F10\u002FImplications-for-the-agricultural-sector.png",[89,25469,25471],{"id":25470},"wine-labeling-under-regulation-20212117","Wine labeling under Regulation 2021\u002F2117",[15,25473,25474,25475,4533,25478,25481],{},"The",[22,25476,25477],{}," EU Regulation 2021\u002F2117 significantly impacts",[50,25479,25480],{"href":8414},"wine product labeling",", emphasizing transparency and authenticity. Here are some of the key guidelines:",[353,25483,25484,25490,25496,25502,25508],{},[356,25485,25486,25489],{},[22,25487,25488],{},"Clear information",": Labeling should provide clear and precise information about the wine’s origin, including the region and vineyard, if relevant. This ensures consumers can make informed decisions about their purchases.",[356,25491,25492,25495],{},[22,25493,25494],{},"Protection of geographical indications",": The EU Regulation 2021\u002F2117 strives to protect wine geographical indications. This means that only wines produced in a specific region, following traditional methods, can bear that denomination on their label.",[356,25497,25498,25501],{},[22,25499,25500],{},"Flavored wine products",": For flavored wines, it’s essential that labeling clearly describes any added flavors and aromas, ensuring no confusion for the consumer.",[356,25503,25504,25507],{},[22,25505,25506],{},"Quality and certification",": Wines that meet certain quality standards can receive certification seals, which should be prominently displayed on the label. These seals indicate that the wine has undergone rigorous controls and meets EU standards.",[356,25509,25510,25513],{},[22,25511,25512],{},"Allergen information",": Following EU guidelines, any substance that may cause allergies or intolerances and is used in wine production must be clearly indicated on the label.",[15,25515,25516,25518],{},[399,25517],{},"With the new Regulation, the European Union seeks to establish a uniform standard for wine labeling, ensuring consumers receive precise and transparent information. This not only protects consumers but also values and safeguards Europe’s rich winemaking tradition.",[73,25520,25521],{},[76,25522,25523,25525],{},[79,25524],{},[82,25526],{"alt":7902,"height":85,"src":25527,"width":87},"\u002Fimages\u002F2023\u002F10\u002F2117.png",[89,25529,25531],{"id":25530},"conclusion-and-final-thoughts","Conclusion and final thoughts",[15,25533,1260,25534,25537,25538,25541],{},[22,25535,25536],{},"2117 of the European Parliament and Council"," has taken significant measures to protect and enhance the ",[22,25539,25540],{},"quality of EU agricultural products",". It’s essential for producers, distributors, and consumers to be aware of these new regulations to ensure they are met and respected.",[15,25543,25544,25545,25548,25549,386],{},"At the end of the day, the ",[22,25546,25547],{},"Regulation 2021\u002F2117 of the parliament"," primarily aims to ensure European consumers have access to high-quality, protected, and ",[50,25550,25551],{"href":17468},"well-labeled products",[15,25553,25554,25555,25557,25558,25564],{},"With the introduction of the ",[22,25556,7902],{},", businesses can turn to ",[22,25559,25560],{},[22,25561,25562],{},[50,25563,273],{"href":272}," as a streamlined solution. Using Digital Link simplifies adherence to these new standards and ensures products are transparently and accurately presented to consumers.",{"title":566,"searchDepth":567,"depth":567,"links":25566},[25567,25568,25569,25570,25571],{"id":25389,"depth":570,"text":25390},{"id":25410,"depth":570,"text":25411},{"id":25435,"depth":570,"text":25436},{"id":25470,"depth":570,"text":25471},{"id":25530,"depth":570,"text":25531},"Learn everything about the EU regulation 2021\u002F2117 and its implications for the definition, description, presentation, and labeling of products.","EU Regulation 2021\u002F2117: a transformative shift in product labeling and presentation",{},"\u002Fimages\u002F2023\u002F10\u002F2117_-a-transformative-shift-in-product-labeling-and-presentation.png","\u002Fguides\u002Feu-regulation-2021-2117","2024-06-14T18:21:28+02:00",{"title":25379,"description":25572},"guides\u002Feu-regulation-2021-2117","2024-07-08T18:21:35+02:00","y309uA8ZLMUa5B3PCYgJJUlsG2xfw4zrWKoKMC_-2uE",{"id":25583,"title":25584,"author":7,"body":25585,"category":7,"description":26398,"extension":612,"heading":26399,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":26400,"navigation":614,"ogImage":26401,"path":26402,"publishedAt":26403,"sections":7,"seo":26404,"sourcePath":6106,"stem":26405,"updatedAt":26406,"videos":7,"__hash__":26407},"pages\u002Fguides\u002Feuropean-digital-product-passport-dpp.md","Introducing the European Digital Product Passport",{"type":9,"value":25586,"toc":26373},[25587],[12,25588,25589,25592,25595,25599,25609,25616,25627,25630,25633,25639,25646,25650,25657,25676,25689,25699,25703,25710,25713,25742,25745,25748,25755,25767,25773,25776,25780,25787,25794,25797,25825,25835,25841,25848,25851,25854,25871,25878,25884,25891,25894,25897,25900,25904,25910,25925,25932,25948,25951,25954,25966,25969,25979,25983,26000,26003,26009,26013,26050,26054,26077,26085,26091,26105,26108,26111,26117,26120,26130,26136,26143,26145,26164,26170,26174,26179,26186,26191,26200,26207,26218,26229,26234,26240,26249,26254,26270,26273,26282,26287,26294,26298,26301,26304,26310,26313,26322,26328,26331,26341,26347,26364],{},[15,25590,25591],{},"The European Digital Product Passport is about to happen, and it will change global trade forever. Learn how to prepare for it and why digital links are the solution.",[15,25593,25594],{},"Digital product passports impact multiple stakeholders across value chains and sectors, benefiting organizations, consumers, policymakers, and recyclers.",[89,25596,25598],{"id":25597},"introduction","Introduction",[15,25600,25601,25602,25605,25606,25608],{},"Do you manufacture or distribute ",[22,25603,25604],{},"any physical goods or components of an end product"," that are or will be marketed in the EU? If so, the one thing you should focus on right now is understanding the ",[22,25607,10881],{}," and how best to implement it in your organization’s processes.",[15,25610,25611,25612,25615],{},"Because the advent of the European Digital Product Passport (DPP) is ",[22,25613,25614],{},"THE trade event of the century,"," there’s no way of overestimating the magnitude of this coming planetary shift. The global impact of GDPR’s data protection requirements doesn’t even come close.",[15,25617,25618,25619,25622,25623,25626],{},"Imagine a world where basically ",[22,25620,25621],{},"any product available in Europe"," (manufactured locally or imported from elsewhere) ",[22,25624,25625],{},"must be accompanied by its digital twin:"," a “living” online version of an item always updated with relevant information and related content. Well, what you are looking at is nothing but reality a couple of years from now.",[15,25628,25629],{},"But before you rush to call an emergency board meeting, there are a few things that you need to know.",[15,25631,25632],{},"Read on to learn everything about the present and future of the European Digital Product Passport and how to prepare for mass product digitization.",[89,25634,25636],{"id":25635},"what-is-a-digital-product-passport",[22,25637,25638],{},"What is a digital product passport?",[15,25640,25641,25642,25645],{},"A digital product passport (or DPP) is a collection of structured, updated, and reliable data storing information about an item’s origin, composition, manufacturing processes, characteristics, duration, maintenance and disassembly directions, recycling instructions, and virtually any relevant detail for different actors in the value chain. This wealth of information is made available to stakeholders ",[22,25643,25644],{},"through digital means",", typically an online resource like a web page.",[97,25647,25649],{"id":25648},"from-cradle-to-grave","From cradle to grave",[15,25651,25652,25653,25656],{},"The concept of a product passport accompanying goods through their lifecycle to ensure traceability, transparency, and informed purchasing decisions (",[22,25654,25655],{},"“cradle-to-grave”"," tracking) is not entirely new. Data collection is crucial in documenting materials, sourcing, assembly, sales, repairs, and part replacements throughout a product’s lifetime, providing transparency and insights into product supply chains for sustainable business practices.",[15,25658,25659,25660,25665,25666,25670,25671,25675],{},"In a way, ",[50,25661,25664],{"href":25662,"rel":25663},"https:\u002F\u002Fwww.fda.gov\u002Ffood\u002Fnutrition-education-resources-materials\u002Fnew-nutrition-facts-label",[2103],"FDA mandatory nutrition facts labels"," in the U.S. and the ",[50,25667,25669],{"href":7307,"rel":25668,"target":2104},[2102,2103],"compulsory information"," required by ",[50,25672,25674],{"href":8414,"rel":25673,"target":2104},[2102,2103],"recent European regulations"," are basic, partial examples of product passports.",[15,25677,25678,25679,25682,25683,25688],{},"The big news is that the European Union has put ",[22,25680,25681],{},"DPPs at the heart of its European Green Deal,"," releasing on March 30, 2022, a proposal for an ",[50,25684,25687],{"href":25685,"rel":25686},"https:\u002F\u002Fenvironment.ec.europa.eu\u002Fsystem\u002Ffiles\u002F2022-03\u002FCOM_2022_142_1_EN_ACT_part1_v6.pdf",[2103],"Ecodesign for Sustainable Products Regulation (ESPR)."," This proposal sets a roadmap for developing and implementing a European Digital Product Passport, making DPPs the norm in the EU.",[73,25690,25691],{},[76,25692,25693,25695],{},[79,25694],{},[82,25696],{"alt":25697,"height":85,"src":25698,"width":87},"The concept of a product passport","\u002Fimages\u002F2023\u002F02\u002FThe-concept-of-a-product-passport.jpg",[89,25700,25702],{"id":25701},"what-is-the-european-digital-product-passport-dpp-under-the-sustainable-products-regulation","What is the European Digital Product Passport (DPP) under the Sustainable Products Regulation?",[15,25704,25705,25706,25709],{},"The European Digital Product Passport is the version of the DPP introduced by the ESPR proposal as the key initiative to ",[22,25707,25708],{},"promote a circular economy and sustainability"," throughout Europe.",[15,25711,25712],{},"The overall goals of the European DPP are:",[353,25714,25715,25722,25728,25735],{},[356,25716,25717,25718,25721],{},"enabling the ",[22,25719,25720],{},"transition to a circular economy,"," increasing the efficiency in material and energy consumption, making product life longer, and supporting sustainable production in general",[356,25723,25724,25725,25727],{},"helping businesses of all types implement ",[22,25726,3050],{}," that create actual value based on reliable and widely accessible data, i.e., enhanced maintenance and repair services",[356,25729,25730,25731,25734],{},"empowering citizens of the EU to make ",[22,25732,25733],{},"more conscious purchasing decisions"," and better evaluate the environmental and social impact of their choices and behaviors",[356,25736,25737,25738,25741],{},"certify ",[22,25739,25740],{},"products’ compliance"," with regulations, standards, and all kinds of industry-specific requirements that can be easily verified by authorities, auditors, and consumers",[15,25743,25744],{},"Additionally, the DPP enables transparency in the product supply chain, laying the groundwork for a wide range of sustainable business models within the industry.",[15,25746,25747],{},"Available statistics show to what extent the impact of environmental measures can actually benefit the area’s overall health, making the European economy more resilient to different crises.",[15,25749,25750,25751,25754],{},"In fact, only in 2021 did eco-design initiatives covering more than 30 product categories help EU consumers save ",[22,25752,25753],{},"120 billion euros"," in energy expenditures, reducing the annual power consumption by the related industries by 10%.",[73,25756,25757],{},[73,25758,25759],{},[76,25760,25761,25763],{},[79,25762],{},[82,25764],{"alt":25765,"height":85,"src":25766,"width":87},"Batteries, textiles, and construction products","\u002Fimages\u002F2023\u002F02\u002FBatteries-textiles-and-construction-products.jpg",[89,25768,25770],{"id":25769},"what-is-the-cirpass",[22,25771,25772],{},"What is the CIRPASS?",[15,25774,25775],{},"CIRPASS is a cooperative initiative funded by the European Commission under the Digital Europe Programme. CIRPASS aims to improve traceability and transparency across the entire value chain by laying the groundwork for the gradual piloting and deployment of a standards-based Product Passport (DPP) aligned with the requirements of the proposal for Ecodesign for Sustainable Product Regulations (ESPR).",[97,25777,25779],{"id":25778},"an-alliance-for-the-dpp","An alliance for the DPP",[15,25781,25782,25783,25786],{},"The project collaboration includes 31 partners from thousands of industrial, scientific, digital, international, standards, and other organizations in Europe and beyond. The 18-month project will address the European Commission’s need for ",[22,25784,25785],{},"a clear definition of the DPP,"," the definition of a cross-sectoral product data model and DPP system with proven advantages for the circular economy, and the development of deployment roadmaps.",[15,25788,25789,25790,25793],{},"In short, the CIRPASS is the lab where ",[22,25791,25792],{},"all the infrastructural components of the European Digital Product Passport"," and its operational mechanics are being defined. This is all while trying to prevent a battle for the prevailing standard.",[15,25795,25796],{},"The CIRPASS objectives include:",[353,25798,25799,25805,25812,25818],{},[356,25800,25801,25802],{},"give a clear, cross-sectoral ",[22,25803,25804],{},"definition and summary of the DPP",[356,25806,25807,25808,25811],{},"create a cross-sectoral ",[22,25809,25810],{},"product data model"," with proven value for the Circular Economy",[356,25813,25814,25815],{},"create an open DPP ",[22,25816,25817],{},"data exchange protocol",[356,25819,25820,25821,25824],{},"create ",[22,25822,25823],{},"use cases and roadmaps"," for deploying cross-sectoral DPPs",[73,25826,25827],{},[76,25828,25829,25831],{},[79,25830],{},[82,25832],{"alt":25833,"height":20677,"src":25834,"width":87},"Digital Product Passport for textiles","\u002Fimages\u002F2023\u002F02\u002FDigital-Product-Passport-for-textiles.jpg",[89,25836,25838],{"id":25837},"what-information-will-need-to-be-included-in-a-digital-product-passport",[22,25839,25840],{},"What information will need to be included in a Digital Product Passport?",[15,25842,25843,25844,25847],{},"The data requirements for Product Passports are not available yet. They will be ",[22,25845,25846],{},"established for each product category"," based on industry-wide stakeholder consultation.",[15,25849,25850],{},"However, some of the data specifications have already been defined. For instance, the general and technical specifications for producing, accessing, and exchanging Digital Product Passports are laid forth in Chapter III of the ESPR.",[15,25852,25853],{},"The general requirements for product passports include complying with the following conditions:",[353,25855,25856,25859,25862,25865,25868],{},[356,25857,25858],{},"a DPP must be connected through a data carrier (i.e., a QR code) to a unique product identifier",[356,25860,25861],{},"the data carrier must be physically present on the physical product, packaging, or product documentation",[356,25863,25864],{},"the data carrier and the unique product identifier must comply with the standard ISO\u002FIEC 15459:2015",[356,25866,25867],{},"all information included in the product passport must be based on open standards, developed with an interoperable format, and be machine-readable, structured, and searchable",[356,25869,25870],{},"the information included in the product passport must refer to the product model, batch, or single item",[15,25872,25873,25874,25877],{},"What’s especially important to know is that further details about DPP’s data requirements and implementation deadlines will be defined ",[22,25875,25876],{},"directly by EU member states"," with the so-called “delegated acts.” We will update this article as European Countries release new directives.",[89,25879,25881],{"id":25880},"which-industries-will-be-impacted-by-the-european-digital-product-passport",[22,25882,25883],{},"Which industries will be impacted by the European Digital Product Passport?",[15,25885,25886,25887,25890],{},"Over time, ",[22,25888,25889],{},"all product categories"," will be impacted by the introduction of the European DPP.",[15,25892,25893],{},"Implementing Product Passports will significantly impact supply chains by utilizing technologies like RAIN RFID for item-level tracking and traceability, thereby increasing transparency. This comprehensive, granular data across the entire product lifecycle can automate supply chains, combat counterfeiting, and support circular business models.",[15,25895,25896],{},"Anyway, the new requirements will be rolled out progressively according to different sector-specific regulations, starting with a few key industries in the circular economy paradigm: batteries**, textiles, and construction products.**",[15,25898,25899],{},"Let’s see them one by one, quickly.",[97,25901,25903],{"id":25902},"digital-product-passport-for-batteries","Digital Product Passport for batteries",[15,25905,25906,25907],{},"The foundations of the DPP for batteries were laid down in 2017 when the ",[22,25908,25909],{},"European Battery Alliance was launched.",[15,25911,25912,25913,25916,25917,25920,25924],{},"As a result, the Battery Regulation was released, requiring that ",[22,25914,25915],{},"from 2026 all rechargeable batteries"," with a capacity of more than 2kWh, both industrial and for electric vehicles, ",[22,25918,25919],{},"come with a ",[50,25921,25923],{"href":21376,"rel":25922,"target":2104},[2102,2103],"battery passport"," accessible through a QR code.",[15,25926,25927,25928,25931],{},"A dedicated act will define the mandatory information in this passport ",[22,25929,25930],{},"within 2024. ","Basic data will include:",[353,25933,25934,25937,25939,25942,25945],{},[356,25935,25936],{},"material sourcing",[356,25938,21114],{},[356,25940,25941],{},"share of recycled materials in the final product",[356,25943,25944],{},"durability",[356,25946,25947],{},"repurposing and recycling directions",[15,25949,25950],{},"The opportunities opened by the battery passport are enormous, with a plethora of services based on battery repurposing waiting to be envisioned and developed for businesses and end-users.",[97,25952,25833],{"id":25953},"digital-product-passport-for-textiles",[15,25955,1260,25956,25961,25962,25965],{},[50,25957,25960],{"href":25958,"rel":25959},"https:\u002F\u002Fenvironment.ec.europa.eu\u002Fpublications\u002Ftextiles-strategy_en",[2103],"EU Strategy for Sustainable and Circular Textiles",", published the same day as the ESPR, provides the framework for",[22,25963,25964],{}," a complete reform of this industry in Europe,"," with a specific focus on fast fashion, considering that European consumption of textiles follows only food production, housing, and transportation for its effects on climate change.",[15,25967,25968],{},"The strategy’s objective is to ensure that by 2030 all textile products on the EU market are environmentally, socially, and ethically sustainable. The critical measure to reach this goal is the introduction of a Product Passport for textiles, together with a mandatory EU extended producer responsibility scheme.",[73,25970,25971],{},[76,25972,25973,25975],{},[79,25974],{},[82,25976],{"alt":25977,"height":85,"src":25978,"width":87},"Batteries textiles and construction products","\u002Fimages\u002F2023\u002F02\u002FBatteries-textiles-and-construction-products-1.jpg",[97,25980,25982],{"id":25981},"digital-product-passport-for-construction-products","Digital Product Passport for construction products",[15,25984,25985,25986,25989,25996,25999],{},"The beginnings of the DPP for construction products can be traced ",[22,25987,25988],{},"back to the ",[50,25990,25993],{"href":25991,"rel":25992},"https:\u002F\u002Feur-lex.europa.eu\u002FLexUriServ\u002FLexUriServ.do?uri=OJ:L:2011:088:0005:0043:EN:PDF",[2103],[22,25994,25995],{},"Construction Products Regulation ",[22,25997,25998],{},"305\u002F2011 (CPR);"," however, the ESPR has also set forth the need for greener and safer construction products, with the inclusion of this sector in the first wave of Digital Product Passport industry pilots.",[15,26001,26002],{},"Detailed requirements and a roadmap for implementing the Product Passport for construction products are yet to be disclosed.",[15,26004,26005,26008],{},[22,26006,26007],{},"UPDATE!"," The EU Commission has launched a public consultation to select the product categories to address first from a list of 20 products:",[150,26010,26012],{"id":26011},"end-use-products","End-use products",[353,26014,26015,26018,26021,26024,26027,26030,26033,26036,26039,26042,26044,26047],{},[356,26016,26017],{},"textiles and footwear",[356,26019,26020],{},"furniture",[356,26022,26023],{},"ceramic products",[356,26025,26026],{},"tires",[356,26028,26029],{},"detergents",[356,26031,26032],{},"bed mattresses",[356,26034,26035],{},"lubricants",[356,26037,26038],{},"paints and varnishes",[356,26040,26041],{},"cosmetic products",[356,26043,2159],{},[356,26045,26046],{},"fishing nets and gears",[356,26048,26049],{},"absorbent hygiene products",[150,26051,26053],{"id":26052},"intermediary-products","Intermediary products:",[353,26055,26056,26059,26062,26065,26068,26071,26074],{},[356,26057,26058],{},"iron and steel",[356,26060,26061],{},"non-ferrous metals",[356,26063,26064],{},"aluminum",[356,26066,26067],{},"chemicals",[356,26069,26070],{},"plastic and polymers",[356,26072,26073],{},"paper, pulp paper, and boards",[356,26075,26076],{},"glass",[15,26078,26079,26080,386],{},"The initial results of the consultation are available as a breakdown of the ",[50,26081,26084],{"href":26082,"rel":26083},"https:\u002F\u002Fec.europa.eu\u002Finfo\u002Flaw\u002Fbetter-regulation\u002Fhave-your-say\u002Finitiatives\u002F13682-New-product-priorities-for-Ecodesign-for-Sustainable-Products\u002Fpublic-consultation_en",[2103],"demographics of participants",[89,26086,26088],{"id":26087},"what-are-the-potential-issues-of-the-european-digital-product-passport",[22,26089,26090],{},"What are the potential issues of the European Digital Product Passport?",[15,26092,26093,26094,26097,26098,26101,26102],{},"The European Digital Product Passport has countless benefits for citizens, companies, and organizations, from unprecedented ",[22,26095,26096],{},"business models"," to more conscious and sustainable ",[22,26099,26100],{},"consumption habits"," and simplified ",[22,26103,26104],{},"compliance audits.",[15,26106,26107],{},"Optimizing the use and reuse of valuable resources and materials within the context of the circular economy and sustainability is crucial to minimize waste and extend the longevity of resources and products through approaches such as sharing, repairing, reusing, and recycling.",[15,26109,26110],{},"However, some observers have raised concerns about data protection and intellectual property issues.",[15,26112,1260,26113,26116],{},[22,26114,26115],{},"type of data shared"," through a product passport and who has access to which layer of data are crucial aspects to prevent, for instance, leaking of information that reveals how a company generates a competitive advantage.",[15,26118,26119],{},"Stefan Šipka (Policy Analyst at the European Policy Centre) described that the solution is to grant different levels of access to information stored in DPPs depending on the target group.",[73,26121,26122],{},[76,26123,26124,26126],{},[79,26125],{},[82,26127],{"alt":26128,"height":20677,"src":26129,"width":87},"How to prepare for complying with the European DPP","\u002Fimages\u002F2023\u002F02\u002FHow-to-prepare-for-complying-with-the-European-Digital-Product-Passport.jpg",[89,26131,26133],{"id":26132},"how-to-prepare-for-complying-with-the-european-digital-product-passport",[22,26134,26135],{},"How to prepare for complying with the European Digital Product Passport?",[15,26137,26138,26139,26142],{},"If you’ve read this far, you should know that European Digital Product Passport standards are still in the works. We know that ",[22,26140,26141],{},"a revolution is gonna happen."," What we don’t know is how exactly it will happen.",[15,26144,25594],{},[15,26146,26147,26148,26151,26152,26155,26156,26159,26160,26163],{},"One thing is sure, though. A ",[22,26149,26150],{},"flexible, sustainable, and proven solution"," to help you overcome the DPP’s challenges is ",[22,26153,26154],{},"already available and ready to use."," We’re talking about the ",[50,26157,26158],{"href":23933},"GS1 digital link"," protocol established by the global GS1 authority. And ",[22,26161,26162],{},"digital link QR codes and product pages,"," such as the ones we provide.",[15,26165,26166,26167],{},"Let’s break down the DPP requirements available so far to see how ",[22,26168,26169],{},"digital links effortlessly meet them.",[97,26171,26173],{"id":26172},"digital-product-passport-vs-digital-link","Digital Product Passport vs. digital link",[15,26175,26176],{},[22,26177,26178],{},"Digital Product Passports must be connected to a unique product identifier",[15,26180,26181,26182,26185],{},"The GS1 digital link protocol embeds the ",[22,26183,26184],{},"most widely adopted and reliable product identifiers"," maintained by the GS1 authority (like the GTIN) in a web address. ✅",[15,26187,26188],{},[22,26189,26190],{},"Digital Product Passports must be connected through a data carrier like a QR code",[15,26192,26193,26194,26199],{},"Digital links are typically ",[22,26195,26196,26197],{},"encoded in ",[50,26198,3039],{"href":3038}," that can be printed on product packaging, labels, manuals, and any product documentation. ✅",[15,26201,26202,26203,26206],{},"The added value here is that ",[22,26204,26205],{},"digital links connect visitors to different resources. ","The same QR code that redirects to the Digital Product Passport can work like a traditional barcode when read by a POS scanner.",[15,26208,26209,26210,26213,26214],{},"This feature of digital links will also be crucial when tackling the intellectual property issues mentioned above: ",[22,26211,26212],{},"different access levels can be granted to different audiences ","taking advantage of digital links’ ",[50,26215,26217],{"href":26216},"\u002Fguides\u002Fgs1-digital-link-technology\u002F#resolver","smart redirecting capabilities.",[15,26219,26220,26221,26224,26225,26228],{},"But there’s more. Digital link QR codes created on our platform are also ",[22,26222,26223],{},"dynamic ","(their content can be changed and updated without reprinting the codes) and come with ",[22,26226,26227],{},"a product page that can be edited"," to include more content and resources apart from the DPP itself: videos, e-shops, social media, tutorials, promotions, nutrition facts, environmental labels; the sky’s the limit.",[15,26230,26231],{},[22,26232,26233],{},"The unique product identifier connected to a DPP must comply with the standard ISO\u002FIEC 15459:2015",[15,26235,26236,26237],{},"That’s an easy one: GS1 and ISO (the International Organization for Standardization) have been long-time partners, and ",[22,26238,26239],{},"GS1 standards are ISO-compliant.",[15,26241,26242,26243,26248],{},"Here’s a list of ",[50,26244,26247],{"href":26245,"rel":26246},"https:\u002F\u002Fwww.gs1.org\u002Fdocs\u002FGS1-and-ISO-06BD.pdf",[2103],"GS1 standards recognized by ISO"," and other standard bodies. ✅",[15,26250,26251],{},[22,26252,26253],{},"All information included in the product passport must be based on open standards, machine-readable, structured, and searchable.",[15,26255,26256,26257,26260,26261,26265,26266,26269],{},"GS1 standards are ",[22,26258,26259],{},"open by definition,"," and the information whose distribution they enable is ",[50,26262,26264],{"href":26263},"\u002Fguides\u002Fgs1-digital-link-technology\u002F","structured, machine-readable, and searchable",". It’s not by chance that",[22,26267,26268],{}," SEO gurus are looking at digital links as the next big thing."," ✅",[15,26271,26272],{},"Existing standards and databases maintained or monitored by GS1 ensure the European Digital Product Passport project’s overall sustainability.",[15,26274,26275,26276,26281],{},"For example, a recent study by Deloitte highlighted how projected ",[50,26277,26280],{"href":26278,"rel":26279},"https:\u002F\u002Fwww2.deloitte.com\u002Fcontent\u002Fdam\u002FDeloitte\u002Fpl\u002FDocuments\u002FReports\u002Fpl_Impact_of_international_open_standards_on_circularity_in_Europe_April2022_2.pdf",[2103],"costs generated by implementing the DPP"," adopting global, open, and decentralized standards would be between EUR 3 billion and EUR 7 billion. At the same time, they would skyrocket to something between EUR 63 billion and EUR 152 billion (!!!) if competing proprietary standards and systems were considered.",[15,26283,26284],{},[22,26285,26286],{},"The information included in the product passport must refer to the product model, batch, or single item.",[15,26288,26289,26290,26293],{},"The data model established for digital links allows producers to add granular information about the product inside the digital link itself using ",[50,26291,26292],{"href":26263},"qualifiers and attributes",". This way, a digital link can represent a model, a batch, a lot, and even a single item. ✅",[89,26295,26297],{"id":26296},"future-considerations-and-implementation-challenges","Future considerations and implementation challenges",[15,26299,26300],{},"The implementation of the Digital Product Passport within the EU market offers significant benefits, particularly in enhancing material and energy efficiency. Driven by the Sustainable Products Regulation, this initiative aims to increase transparency across the supply chain, ensuring that critical product information is readily available and accessible.",[15,26302,26303],{},"A crucial aspect of this regulation is to ensure that products meet sustainability standards, optimizing the use of raw materials and providing detailed data on product lifecycle and impact. The effective management of these elements not only aids in regulatory compliance but also allows companies to showcase their commitment to sustainability.",[15,26305,26306,26307,26309],{},"Furthermore, businesses must understand the specific requirements related to the use of materials, ensuring that all relevant details are captured in the ",[22,26308,8624],{},". This includes, among other aspects, the efficiency of resource use and product traceability from origin to end-of-life.",[15,26311,26312],{},"In summary, as we prepare for this transition, it is vital for companies to adapt their processes to align with these new regulations, leveraging the opportunities they present to innovate and enhance operational efficiency. This will not only ensure compliance with European standards but also contribute to creating a more transparent and sustainable market within the European Union.",[73,26314,26315],{},[76,26316,26317,26319],{},[79,26318],{},[82,26320],{"alt":8624,"height":20677,"src":26321,"width":87},"\u002Fimages\u002F2023\u002F02\u002FA-total-of-31-partners-from-thousands-of-industrial-scientific-digital-international-standards-and-other-organizations-in-Europe-and-beyond-make-up-the-project-collaboration.jpg",[89,26323,26325],{"id":26324},"digital-link-qr-codes-are-the-ideal-digital-product-passport-enablers",[22,26326,26327],{},"Digital link QR codes are the ideal Digital Product Passport enablers",[15,26329,26330],{},"We have just shown how digital link QR codes are 100% compliant with the EU requirements for DPPs. But it doesn’t end here. Digital links themselves will become basically mandatory in a short while.",[15,26332,26333,26334,2136,26337,26340],{},"The global retail industry and GS1 have set ",[22,26335,26336],{},"a 2027 deadline",[50,26338,26339],{"href":17468},"transitioning from the old barcodes to digital link QR codes,"," the so-called “Sunrise.” Digital links will be the norm, too.",[15,26342,26343,26344],{},"So, by starting to implement digital link processes in your organization now, you would kill two birds with one stone, getting ",[22,26345,26346],{},"ready for both the EU Digital Product Passport and Sunrise 2027 in a single smart move.",[15,26348,26349,26350,26353,26358,26363],{},"Creating digital link QR codes for your product with our system is easy and fast. You can ",[22,26351,26352],{},"try it yourself with our ",[50,26354,26355],{"href":272},[22,26356,26357],{},"digital link QR demo generator",[50,26359,26361],{"href":272,"rel":26360,"target":2104},[2102,2103],[22,26362,23023],{},"Simply enter a product’s GTIN number to get a digital link, a QR code, and an automatically populated, editable product page.",[15,26365,26366,26367,26372],{},"Do you have any specific questions or special requests? Contact our experts at ",[50,26368,26371],{"href":26369,"rel":26370,"target":2104},"mailto:support@digital-link.com",[2102,2103],"support@digital-link.com."," We can create custom solutions.",{"title":566,"searchDepth":567,"depth":567,"links":26374},[26375,26376,26379,26380,26383,26384,26392,26393,26396,26397],{"id":25597,"depth":570,"text":25598},{"id":25635,"depth":570,"text":25638,"children":26377},[26378],{"id":25648,"depth":567,"text":25649},{"id":25701,"depth":570,"text":25702},{"id":25769,"depth":570,"text":25772,"children":26381},[26382],{"id":25778,"depth":567,"text":25779},{"id":25837,"depth":570,"text":25840},{"id":25880,"depth":570,"text":25883,"children":26385},[26386,26387,26388],{"id":25902,"depth":567,"text":25903},{"id":25953,"depth":567,"text":25833},{"id":25981,"depth":567,"text":25982,"children":26389},[26390,26391],{"id":26011,"depth":579,"text":26012},{"id":26052,"depth":579,"text":26053},{"id":26087,"depth":570,"text":26090},{"id":26132,"depth":570,"text":26135,"children":26394},[26395],{"id":26172,"depth":567,"text":26173},{"id":26296,"depth":570,"text":26297},{"id":26324,"depth":570,"text":26327},"All about the European Digital Product Passport, with actionable tips about the new regulations adopting GS1 digital link QR codes.","Introducing the European Digital Product Passport (DPP)",{},"\u002Fimages\u002F2023\u002F02\u002F1-A-comprehesive.jpg","\u002Fguides\u002Feuropean-digital-product-passport-dpp","2024-06-20T18:24:24+02:00",{"title":25584,"description":26398},"guides\u002Feuropean-digital-product-passport-dpp","2025-06-05T09:51:18+02:00","cwu5WdrQEyS3pHmVOGfmaQxUXc_nYHzLGWxmJj3VUiM",{"id":26409,"title":26410,"author":7,"body":26411,"category":7,"description":27505,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":27506,"navigation":614,"ogImage":27507,"path":27508,"publishedAt":27509,"sections":7,"seo":27510,"sourcePath":17468,"stem":27511,"updatedAt":27512,"videos":7,"__hash__":27513},"pages\u002Fguides\u002Fgs1-digital-link-basics.md","GS1 digital link basics • Digital Link",{"type":9,"value":26412,"toc":27449},[26413],[12,26414,26415,26422,26426,26444,26454,26472,26496,26502,26508,26519,26525,26543,26549,26555,26572,26583,26587,26594,26601,26612,26618,26628,26634,26638,26649,26656,26666,26673,26680,26684,26691,26698,26708,26712,26719,26725,26731,26735,26742,26753,26757,26760,26770,26773,26792,26799,26803,26812,26816,26823,26830,26834,26841,26845,26851,26857,26861,26868,26871,26878,26889,26905,26916,26920,26927,26931,26942,26946,26952,26959,26970,26974,26981,27006,27010,27017,27028,27035,27045,27053,27057,27060,27073,27092,27099,27103,27106,27116,27130,27137,27141,27148,27151,27158,27162,27169,27172,27179,27183,27190,27193,27200,27204,27211,27215,27222,27226,27233,27236,27243,27247,27254,27258,27265,27269,27276,27280,27289,27293,27300,27304,27311,27314,27321,27325,27332,27336,27342,27345,27357,27361,27368,27372,27379,27383,27390,27394,27401,27404,27410,27414,27421,27425,27432,27439,27446],{},[15,26416,26417,26418,26421],{},"What is exactly a GS1 digital link? How does it work? And why should I use it? Is it mandatory? The transition from the old barcodes to digital link QR codes ",[22,26419,26420],{},"connecting physical products to the web"," and enabling more efficient product tracking and supply chain management, improved back store operations, and enhanced customer engagement raises a lot of questions. In this detailed guide, you will find all the answers you need.",[89,26423,26425],{"id":26424},"what-is-the-gs1-digital-link","What is the GS1 digital link? ​",[15,26427,26428,26429,26431,26432,26435,26436,26439,26440,26443],{},"In short, ",[50,26430,26158],{"href":7218}," ",[22,26433,26434],{},"takes a barcode and turns it into a web address",". This way, the information and additional data about ",[22,26437,26438],{},"the object become part of the wider Internet",", allowing consumers, retailers, brand owners, and all others involved in the supply chain to access a wide range of ",[22,26441,26442],{},"updatable product information",". It’s like the Internet of Things, minus the embedded sensors and microchips.",[15,26445,26446,26447,26450,26451,26453],{},"The digital link is then encoded ",[22,26448,26449],{},"in a 2D barcode",", such as a QR code, that works as a data carrier and can be added to the product or printed on its pack. Once scanned, the digital link QR code will ",[22,26452,21756],{}," to a web resource in order to access the product information.",[15,26455,26456,26457,26460,26461,26464,26465,26468,26469,386],{},"The most interesting thing is if a ",[22,26458,26459],{},"POS scanner"," is used to scan the digital link QR code at a store’s checkout, the code will behave ",[22,26462,26463],{},"like any other barcode",", supplying info about the price, SKUs, etc. But if the same code on the product packaging is scanned by ",[22,26466,26467],{},"consumers’ mobile devices",", it will redirect to ",[22,26470,26471],{},"relevant content or to a brand-owned web page",[15,26473,26474,26475,55,26477,26480,26481,26484,26485,26488,26489,26492,26493,386],{},"Of course, ",[22,26476,7180],{},[22,26478,26479],{},"EU Digital Product Passports"," are the first landing page options that come to mind. But, in addition to that, products might connect to a landing page for a ",[22,26482,26483],{},"promotional campaign",", drive online shopping, prompt the download of ",[22,26486,26487],{},"mobile apps",", show a ",[22,26490,26491],{},"how-to video",", or provide a list of web links to multiple resources and platforms, including ",[22,26494,26495],{},"social media accounts",[15,26497,26498,26499,386],{},"It’s every marketer and all operations managers’ wildest dreams realized by an optimized solution, bundling ",[22,26500,26501],{},"consumer information, brand loyalty, and supply chain efficiency",[15,26503,26504,26505,386],{},"There will be no need to have both a traditional barcode and a QR code (and maybe also an RFID label) on a water bottle or a smartphone box to provide different levels of information anymore. It’s ",[22,26506,26507],{},"one code to rule them all",[15,26509,26510,26511,26514,26515,26518],{},"A single code that conveys ",[22,26512,26513],{},"standard product identifiers"," (like the GTIN) and, at the same time, enables a ",[22,26516,26517],{},"radically enhanced consumer experience",". That’s GS1 digital link basics in a nutshell.",[97,26520,26522],{"id":26521},"how-gs1-digital-link-is-changing-the-way-we-interact-with-products",[22,26523,26524],{},"How GS1 digital link is changing the way we interact with products",[15,26526,1260,26527,8679,26532,26535,26536,26539,26540,26542],{},[50,26528,26531],{"href":26529,"rel":26530,"target":2104},"https:\u002F\u002Fwww.gs1.org\u002Fstandards\u002Fgs1-digital-link",[2102,2103],"GS1 digital link standard",[22,26533,26534],{},"real-time editing"," and maintenance ",[22,26537,26538],{},"of accurate product data",". So, for example, if there is a product recall the landing page connected to the ",[50,26541,10151],{"href":272}," can be changed so that anyone scanning the code might receive a notification.",[15,26544,26545,26546,386],{},"The same rules can be applied to give more detailed product information to consumers. For instance, to ",[22,26547,26548],{},"improve supply chain visibility",[15,26550,26551,26552,386],{},"In several industries (like consumer electronics or pharmaceutical) product information is often multilingual; with the GS1 digital link, it is possible to make sure that users, once the code is scanned, are sent directly to ",[22,26553,26554],{},"a page with information in their preferred language",[73,26556,26557,26567],{},[76,26558,26559,26561],{},[79,26560],{},[82,26562],{"alt":26563,"height":26564,"src":26565,"width":26566},"GS1 digital link landing page",672,"\u002Fimages\u002F2022\u002F11\u002Fdigital-link-landingpage.jpg",400,[11617,26568,26569],{},[50,26570,26571],{"href":23933},"GS1 digital link landing page example",[15,26573,26574,26576,26577,26582],{},[50,26575,26158],{"href":26263}," offers a vision of a future in which classic linear ",[22,26578,26579,26580],{},"barcodes are replaced by information-rich ",[50,26581,3039],{"href":3038}," that can be used by everyone to access information tailored to their needs.",[97,26584,26586],{"id":26585},"get-ready-for-sunrise-2027","Get ready For Sunrise 2027",[15,26588,26589,26590,26593],{},"A new era is approaching. The retail industry together with the GS1 authority has set 2027 as a milestone timeline for ",[22,26591,26592],{},"the transition from linear barcodes to data-rich digital link 2D codes"," on product packaging.",[15,26595,26596,26597,26600],{},"By that time, all retailers should be able to scan 2D codes at POS, including those encoded with digital links. As more and more manufacturers are already switching to the smarter GS1 digital link standard, ",[22,26598,26599],{},"winning a decisive competitive edge",", retailers are working hard to update their POS systems in order to be able to process the new, enhanced codes.",[15,26602,26603,26604,26607,26608,26611],{},"A report by ",[50,26605,23137],{"href":23135,"rel":26606,"target":2104},[2102,2103]," US found that ",[22,26609,26610],{},"82% of retailers and 93% of manufacturing companies support the migration"," from linear barcodes to 2D codes within the next few years. GS1 itself has already conducted a “Test Kit” pilot with three major US retailers and their solution providers to assess readiness.",[15,26613,26614,26615,386],{},"Even if after Sunrise 2027 digital link QR codes and traditional barcodes will coexist for a while, this shift will have ",[22,26616,26617],{},"a major impact on a number of industries",[15,26619,26620,26621,26624,26625,386],{},"Upgrading ",[22,26622,26623],{},"from laser scanners to 2D imager readers"," able to fully capture QR codes will be, for a starter, a major challenge for retailers, while the traditional package and label printing process might need to integrate ",[22,26626,26627],{},"digital printing technology",[15,26629,26630,26631,386],{},"What’s crucial is, for companies in all sectors involved, to ",[22,26632,26633],{},"start preparing now for the digital link revolution",[89,26635,26637],{"id":26636},"why-use-gs1-digital-link","Why use GS1 digital link?",[15,26639,26640,26641,26644,26645,26648],{},"You should use GS1 digital link to future-proof your brand and products. Digital link is ",[22,26642,26643],{},"the product ID for the digital age",". Early adopters of the new standard across all industries are ",[22,26646,26647],{},"building a competitive advantage"," for themselves, grabbing the opportunity to shape the market.",[15,26650,26651,26652,26655],{},"More and more brands are already implementing digital links in their own product packaging and testing innovative ideas and solutions for ",[22,26653,26654],{},"supply chain management, inventory tracking, and quality control"," before anyone else.",[73,26657,26658],{},[76,26659,26660,26662],{},[79,26661],{},[82,26663],{"alt":26664,"height":85,"src":26665,"width":87},"Why Digital Link Now_","\u002Fimages\u002F2022\u002F11\u002FWhy-Digital-Link-Now_.jpg",[15,26667,26668,26669,26672],{},"And this is happening ",[22,26670,26671],{},"way before the deadline of Sunrise 2027",", the date that the GS1 authority and industry leaders have set for the migration from the good old barcodes to 2D codes and digital links.",[15,26674,26675,26676,26679],{},"Its built-in versatility makes the digital link ideal for use in a variety of applications, ",[22,26677,26678],{},"across multiple industries",". A brand or a retailer can use digital link QR codes to improve supply chain visibility, provide mandatory or relevant consumer information, increase brand loyalty, and much more.",[97,26681,26683],{"id":26682},"gs1-digital-link-makes-compliance-a-breeze","GS1 digital link makes compliance a breeze",[15,26685,26686,26687,26690],{},"GS1 digital link standard makes it easier for product manufacturers to ",[22,26688,26689],{},"provide mandatory information"," to customers.",[15,26692,26693,26694,26697],{},"In the US, the FDA requires that all food and beverage commodities have an ",[22,26695,26696],{},"updated nutrition facts sheet",". In the EU, soon an official Digital Product Passport will be required for all goods circulating within the Union.",[15,26699,26700,26701,26704,26705,386],{},"Digital links allow manufacturers to encode this information in a digital format, making it easy to share with customers via QR codes or other data carriers, like Data Matrix. This not only ",[22,26702,26703],{},"saves time and money"," but also helps to ensure compliance with regulations. As more and more governments adopt similar requirements, the digital link is poised to become ",[22,26706,26707],{},"an essential part of the global supply chain",[97,26709,26711],{"id":26710},"gs1-digital-link-frees-up-real-estate-on-product-packaging","GS1 digital link frees up real estate on product packaging",[15,26713,26714,26715,26718],{},"The GS1 digital link framework allows product manufacturers to use ",[22,26716,26717],{},"a single code on their product packaging"," that can work as both a traditional barcode and a dynamic QR code.",[15,26720,26721,26722,386],{},"This way, manufacturers won’t need to have multiple data carriers (a separate barcode, QR code, and maybe also RFID tags) on their products, freeing up space on the packaging and ",[22,26723,26724],{},"reducing informational noise",[15,26726,26727,26728,386],{},"This makes it ideal for use on products with limited real estate available, such as ",[22,26729,26730],{},"cosmetics and food items",[97,26732,26734],{"id":26733},"gs1-digital-link-helps-businesses-to-operate-in-a-more-streamlined-and-efficient-manner","GS1 digital link helps businesses to operate in a more streamlined and efficient manner",[15,26736,26737,26738,26741],{},"By digitizing information about production and distribution, the digital link makes it easier for businesses to ",[22,26739,26740],{},"track and trace products",", ensuring accurate product data, transparency, efficiency, and sustainability throughout the supply chains.",[15,26743,26744,26745,26748,26749,26752],{},"Especially when paired with ",[22,26746,26747],{},"blockchain technology",", the GS1 digital link standard allows for simplified and integrated traceability, resulting in ",[22,26750,26751],{},"improved inventory and ordering",". It’s a win-win scenario, with huge benefits for brands, retailers, solution providers, trading partners, and consumers.",[97,26754,26756],{"id":26755},"gs1-digital-link-enables-brand-owners-to-connect-more-easily-with-their-customers","GS1 digital link enables brand owners to connect more easily with their customers",[15,26758,26759],{},"Everyone’s familiar with the power of dynamic QR codes by now, and we all know how effective they are in sharing always updated digital content within the real world.",[15,26761,26762,26763,26766,26767,386],{},"Think digital link as ",[22,26764,26765],{},"the next level in engaging with users and customers",", through the most important brand-owned channel: ",[22,26768,26769],{},"the products themselves",[15,26771,26772],{},"The GS1 digital link is a platform to completely reimagine the consumer experience. The sky’s the limit to what can be shared with just a scan of a code.",[15,26774,26775,26776,26779,26780,26783,26784,26787,26788,26791],{},"A web page with more product information, ",[22,26777,26778],{},"how-to’s, tutorials, or recipes",". A dematerialized ",[22,26781,26782],{},"instruction manual"," in their preferred language, saving paper and printing costs. A series of videos. A quick link to ",[22,26785,26786],{},"download a mobile app",". A marketing promo. An online shopping platform. All the branded social media accounts. A ",[22,26789,26790],{},"link-in-bio type of page",", with a list of web links for all of the above and more.",[15,26793,26794,26795,26798],{},"Digital link adds a ",[22,26796,26797],{},"valuable digital layer"," to all physical objects.",[97,26800,26802],{"id":26801},"gs1-digital-link-provides-benefits-to-all-industries","GS1 digital link provides benefits to all industries",[15,26804,26805,26806,11099,26809,386],{},"The impact of the GS1 digital link standard is not limited to a single sector or just a few industries. Here are just a few ",[50,26807,26808],{"href":23933},"GS1 digital link examples",[22,26810,26811],{},"applications in different fields",[150,26813,26815],{"id":26814},"gs1-digital-link-for-apparel","GS1 digital link for apparel",[15,26817,26818,26819,26822],{},"The GS1 digital link standard provides a way to ",[22,26820,26821],{},"guarantee authenticity"," for fashion and apparel products by creating a unique identifier for each item that can be used to track it throughout its lifecycle.",[15,26824,26825,26826,26829],{},"This enables stakeholders to ",[22,26827,26828],{},"verify that an item is genuine"," and has not been tampered with, ensuring that consumers receive the quality product they expect.",[150,26831,26833],{"id":26832},"gs1-digital-link-for-automotive","GS1 digital link for automotive",[15,26835,26836,26837,26840],{},"The new standard has the potential to revolutionize the automotive industry by allowing vehicles to be ",[22,26838,26839],{},"identified and tracked digitally"," throughout their lifecycle. This would enable new levels of transparency and traceability, as well as allow for more efficient recall procedures.",[150,26842,26844],{"id":26843},"gs1-digital-link-for-consumer-goods","GS1 digital link for consumer goods",[15,26846,26847,26848,386],{},"Digital links can be used to track inventory levels, ",[22,26849,26850],{},"reducing wastage and increasing efficiency",[15,26852,26853,26854,386],{},"For the consumer goods industry, digital link represents a major step forward in terms of ",[22,26855,26856],{},"cost-savings, sustainability, and customer satisfaction",[150,26858,26860],{"id":26859},"gs1-digital-link-for-food-beverage","GS1 digital link for food & beverage",[15,26862,26863,26864,26867],{},"By replacing multiple barcodes with a single 2D code that can be read by any smartphone or device equipped with a camera, the GS1 digital link standard makes it easier for brands to track their products throughout the supply chain, and for consumers to ",[22,26865,26866],{},"access information about the products"," they’re buying.",[15,26869,26870],{},"This is, for instance, a real-life example of the application of digital links by the Brazilian dairy brand Tirolez. The company decided to move from barcodes to digital links early on, making it one of the first successful cases.",[15,26872,26873,26874,26877],{},"Before their barcodes held the EAN number only; now with their digital link QR code, cashiers can open the product’s info, while consumers scanning it with a smartphone can ",[22,26875,26876],{},"explore the brand selection of content",". In this case, a customized web page with information about ingredients, purchasing options, customer support via WhatsApp, and social media profiles.",[73,26879,26880],{},[76,26881,26882,26884],{},[79,26883],{},[82,26885],{"alt":26886,"height":26887,"src":26888,"width":87},"queijo mussarela tirolez",408,"\u002Fimages\u002F2022\u002F11\u002Fqueijo-mussarela-tirolez.jpg",[15,26890,26891,26892,26897,26901,386],{},"You can visit this ",[50,26893,26896],{"href":26894,"rel":26895,"target":2104},"https:\u002F\u002Fdigitag.azurewebsites.net\u002F01\u002F07896030502019\u002F10\u002F0000006413263\u002F21\u002F1395270000034?11=220118&17=220128&3103=000228&3922=682",[2102,2103],"digital ",[50,26898,26900],{"href":26894,"rel":26899,"target":2104},[2102,2103,15432],"link",[50,26902,26904],{"href":26894,"rel":26903,"target":2104},[2102,2103]," here",[150,26906,26907],{"id":566},[76,26908,26909,26911],{},[79,26910],{},[82,26912],{"alt":26913,"height":26914,"src":26915,"width":87},"Tirolez Digital Link 1",436,"\u002Fimages\u002F2022\u002F11\u002FTirolez-Digital-Link-1.jpg",[150,26917,26919],{"id":26918},"gs1-digital-link-for-healthcare","GS1 digital link for healthcare",[15,26921,26922,26923,26926],{},"With digital links, patients and healthcare professionals can scan a single code on a medical product to access ",[22,26924,26925],{},"customized, detailed information"," that is specifically relevant to each one of them.",[150,26928,26930],{"id":26929},"gs1-digital-link-for-retail","GS1 digital link for retail",[15,26932,26933,26934,26937,26938,26941],{},"Digital links help improve safety and efficiency within retailers’ operations, like ",[22,26935,26936],{},"flagging recalled or counterfeit products"," wherever they are, ",[22,26939,26940],{},"automatically discounting items"," about to expire, and improving B2B data-sharing processes.",[97,26943,26945],{"id":26944},"gs1-digital-link-is-a-new-and-powerful-seo-tool","GS1 digital link is a new and powerful SEO tool",[15,26947,26948,26949,26951],{},"Since Google moved from “search” to “knowledge” ",[22,26950,9912],{}," have become more and more important for web page positioning and ranking; in a word, SEO.",[15,26953,26954,26955,26958],{},"The wealth of ",[22,26956,26957],{},"granular, clean, structured, and reliable information"," provided by digital links which connect essential product data with all sorts of additional content layers in an always-expanding Knowledge Graph, makes the digital link itself an incredible addition to the marketers’ toolbox.",[15,26960,26961,26962,26965,26966,26969],{},"Structured data provided by digital links, combined with branded content, will play a key role in delivering enhanced customer experiences and better, ",[22,26963,26964],{},"more relevant search results",". All while enabling a radically new and more satisfactory approach to ",[22,26967,26968],{},"visual search"," whose impact on users’ behaviors is still to discover.",[89,26971,26973],{"id":26972},"how-does-the-gs1-digital-link-work","How does the GS1 digital link work?",[15,26975,26976,26977,26980],{},"GS1 digital link works by creating a ",[22,26978,26979],{},"bridge between standard product identification schemes and the Internet",". In order to do that, enabling multiple linking and smart redirecting in the process, a few components are required:",[353,26982,26983,26993,27000],{},[356,26984,26985,26986,26989,26990],{},"a ",[22,26987,26988],{},"domain"," and an ",[22,26991,26992],{},"identifier",[356,26994,26995,26996,26999],{},"a web ",[22,26997,26998],{},"URI"," to contain both",[356,27001,26985,27002,27005],{},[22,27003,27004],{},"resolver"," to process the link",[97,27007,27009],{"id":27008},"a-standard-to-end-all-standards","A standard to end all standards",[15,27011,27012,27013,27016],{},"Technically, the digital link is a standards-based structure that defines ",[22,27014,27015],{},"the syntax and architecture for links"," to connect data carriers (again, a QR code, a Data Matrix, etc.) to the web.",[15,27018,27019,27020,27023,27024,27027],{},"It all starts with ",[22,27021,27022],{},"the encoding of a domain and a product identifier"," in the digital link formatted URI, which will then be embedded in the data carriers. Are you wondering what a URI is? You should be familiar with the ubiquitous term URL (short for Uniform Resource Locator). Well, URL is nothing but a sub-type of URI (Uniform Resource Identifier). A URI is a string of characters that ",[22,27025,27026],{},"uniquely identifies something",", according to a specific set of rules.",[15,27029,27030,27031,27034],{},"Once the digital link is read, ",[22,27032,27033],{},"the URI is interpreted by a resolver"," that redirects the visitor to the appropriate link or piece of content.",[15,27036,7052,27037,27040,27041,27044],{},[22,27038,27039],{},"the same code"," containing a digital link ",[22,27042,27043],{},"might trigger different behaviors"," or drive to different online resources and additional data depending on who is scanning it, and with what software and device (mobile phone or otherwise).",[15,27046,27047,27048,386],{},"A much more in-depth analysis of the technology behind the digital link is available in our ",[50,27049,27050],{"href":26263},[22,27051,27052],{},"GS1 digital link implementation guide",[89,27054,27056],{"id":27055},"the-gs1-digital-link-standard","The GS1 digital link standard",[97,27058,27059],{"id":10255},"What is the GS1 digital link standard?",[15,27061,27062,27063,27068,27069,27072],{},"The GS1 digital link standard consists of ",[50,27064,27067],{"href":27065,"rel":27066,"target":2104},"https:\u002F\u002Fwww.gs1.org\u002Fdocs\u002FDigital-Link\u002FGS1_Digital_link_Standard_i1.1.pdf",[2102,2103,15432],"a set of detailed specifications"," enabling ",[22,27070,27071],{},"the evolution of traditional product identifiers"," (encoded in linear barcodes) into links between a physical product and its data available online.",[15,27074,27075,27076,27079,27080,27083,27084,27087,27088,27091],{},"These specifications describe in detail ",[22,27077,27078],{},"the valid structure and syntax of a digital link web URI,"," list all the ",[22,27081,27082],{},"types of identifiers",", qualifiers, and attributes available for products, define how ",[22,27085,27086],{},"a server resolving digital links"," should behave, and in general includes ",[22,27089,27090],{},"all the policies and the resources"," required to implement digital links.",[15,27093,27094,27095,27098],{},"The GS1 digital link standard has been developed by GS1, the international organization that develops and maintains global standards for business communications. These standards, such as UPC, EAN, etc., are used by ",[22,27096,27097],{},"more than two million companies"," in 150 countries around the world, including some of the biggest names in retail.",[97,27100,27102],{"id":27101},"the-global-standard-connecting-products-to-the-digital-world","The global standard connecting products to the digital world",[15,27104,27105],{},"Barcodes have come a long way since their invention in the late 1940s.",[15,27107,27108,27109,27112,27113,386],{},"1D barcodes, the linear black-and-white barcodes found on most products in stores today, were first developed as a way to ",[22,27110,27111],{},"speed up the checkout process",". These codes store information in a sequence of black bars and white spaces that can be read from left to right and that can hold ",[22,27114,27115],{},"up to 85 characters",[15,27117,27118,27119,27122,27123,27125,27126,27129],{},"Starting in the 1980s, 2D codes were introduced. 2D codes use patterns, squares, dots, and other geometric shapes that, in the case of the ubiquitous QR codes, expand the available space for encoded information to ",[22,27120,27121],{},"4,296 alphanumeric characters",". And then, with the invention of ",[22,27124,17444],{}," at the beginning of the 2010s, all ",[22,27127,27128],{},"data storage limits virtually disappeared"," by embedding in QRs short URLs that can be redirected to any online resources.",[15,27131,27132,27133,27136],{},"The digital link is ",[22,27134,27135],{},"the next step in the evolution of barcodes",". One that will completely change the way we experience products and physical objects.",[89,27138,27140],{"id":27139},"gs1-digital-link-glossary","GS1 digital link glossary",[15,27142,27143,27144,27147],{},"Even if the digital link technology is based on ",[22,27145,27146],{},"existing and well-established standards and protocols",", the amount of technical jargon involved in every conversation around it can be overwhelming.",[15,27149,27150],{},"While virtually everybody knows what a QR code is, maybe not all marketing professionals or logistics managers at a manufacturer are versed in linktype parameters.",[15,27152,27153,27154,27157],{},"That’s why we’ve put together this ",[22,27155,27156],{},"comprehensive, constantly updated glossary"," to understand the basic concepts behind the GS1 digital link standard.",[150,27159,27161],{"id":27160},"application-identifiers","Application identifiers",[15,27163,27164,27165,27168],{},"Application identifiers are used to",[22,27166,27167],{}," identify the applications"," that can be used to access a resource. They are often used to restrict access to a resource or to specify the authentication that is required for that.",[150,27170,27171],{"id":8773},"Barcode",[15,27173,27174,27175,27178],{},"A machine-readable code that can be used to ",[22,27176,27177],{},"store information about an object or product",". Barcodes are commonly used in retail settings to track inventory and pricing information. The rise of digital links is giving barcodes a completely new meaning and role.",[150,27180,27182],{"id":27181},"context-parameter","Context parameter",[15,27184,27185,27186,27189],{},"A context parameter is an identifier that is passed as part of a URL that ",[22,27187,27188],{},"provides additional context information"," about the resource being linked to. It is used to identify the context in which an action should be performed.",[150,27191,27192],{"id":26988},"Domain",[15,27194,27195,27196,27199],{},"The unique name that ",[22,27197,27198],{},"identifies a website on the internet",". A domain typically consists of two or more parts, separated by periods. For example, the domain for GS1 US is “gs1us.org”. The domain is an essential part of the digital link structure.",[150,27201,27203],{"id":27202},"encode","Encode",[15,27205,27206,27207,27210],{},"To ",[22,27208,27209],{},"convert data into another format"," using an algorithm or cipher so that it can only be decoded by someone who knows the secret key. For example, a URL can be encoded in a QR code so that it can be read by any device with QR code-reading capabilities (like any smartphone with a camera) with a simple scan.",[150,27212,27214],{"id":27213},"html-page","HTML page",[15,27216,27217,27218,27221],{},"An HTML page is a document that is written in HTML. It contains markup that defines the structure and layout of the page and can be used to ",[22,27219,27220],{},"create interactive pages"," with dynamic content.",[150,27223,27225],{"id":27224},"http-link-header","HTTP link header",[15,27227,27228,27229,27232],{},"Used to specify ",[22,27230,27231],{},"the location of a resource",". It is sent as part of an HTTP request and contains the URL of the resource.",[150,27234,27235],{"id":26992},"Identifier",[15,27237,27238,27239,27242],{},"An identifier is ",[22,27240,27241],{},"a unique string assigned to a product"," or other entity for identification purposes. This string is used to identify the product both online and in person, and it’s more recognizable as the barcode number. The identifier helps a business keep track of its products and ensures that each item has a unique ID. The identifier is an essential concept in the GS1 digital link standard and a key part of its URI structure.",[150,27244,27246],{"id":27245},"json-object","JSON Object",[15,27248,27249,27250,27253],{},"A JSON object is a piece of data that is represented in the JavaScript Object Notation (JSON) format. It is a way of representing data in a ",[22,27251,27252],{},"human-readable and machine-readable"," format.",[150,27255,27257],{"id":27256},"linear-barcode","Linear barcode",[15,27259,27260,27261,27264],{},"A linear barcode is a type of barcode that encodes data in a ",[22,27262,27263],{},"one-dimensional array",", as opposed to two-dimensional codes like the QR code. It is the most common type of barcode and is used to encode information such as product IDs and tracking numbers. The digital link builds on the ubiquitous barcode standard to create a new framework.",[150,27266,27268],{"id":27267},"linktype-parameter","Linktype parameter",[15,27270,27271,27272,27275],{},"The linktype (or link type) parameter is used to ",[22,27273,27274],{},"specify the link type"," that should be used to access a resource. It can be used to specify whether a URL should be accessed through an HTTP link header, or through an HTML page.",[150,27277,27279],{"id":27278},"media-type","Media type",[15,27281,27282,27283,27286,27287,386],{},"A media type is a type of file that ",[22,27284,27285],{},"can be used to represent data",". It can be used to specify the format of a document or the encoding of a file. Media types are often used to indicate the content of a file or the purpose of a file and are crucial to the creation of ",[22,27288,9912],{},[150,27290,27292],{"id":27291},"nfc-tag","NFC tag",[15,27294,27295,27296,27299],{},"A type of radio-frequency identification (RFID) tag that ",[22,27297,27298],{},"uses near-field communication (NFC)"," technology to communicate with NFC-enabled devices such as smartphones. NFC tags can be used like QR codes to open digital pages on websites or apps when they are tapped with an NFC-enabled device. They are planned to be available as a type of data carrier for digital links.",[150,27301,27303],{"id":27302},"product-information-page","Product information page",[15,27305,27306,27307,27310],{},"A product information page is ",[22,27308,27309],{},"a web page containing detailed information"," about a specific product or product category.",[150,27312,4357],{"id":27313},"qr-code",[15,27315,27316,27317,27320],{},"A type of two-dimensional barcode that can be read by smartphones and other devices equipped with a camera. Various types of data can be encoded in QRs, including URLs. When scanned, a QR code can automatically open digital pages on websites or apps. That’s what makes a QR ",[22,27318,27319],{},"the perfect data carrier"," for a digital link.",[150,27322,27324],{"id":27323},"query-parameter","Query parameter",[15,27326,27327,27328,27331],{},"A query parameter is ",[22,27329,27330],{},"a piece of information"," that is passed as part of a query string. It is used to specify the criteria for a search, or the parameters for an action.",[150,27333,27335],{"id":27334},"redirect-requests","Redirect requests",[15,27337,27338,27339,386],{},"A redirect request is a type of HTTP request that is used to request a redirect response from a server. A redirect is a response from a server that tells a client that it should ",[22,27340,27341],{},"go to another URL",[150,27343,27344],{"id":27004},"Resolver",[15,27346,27347,27348,27352,27353,27356],{},"A resolver is a computer system that converts numerical identifiers into more meaningful, human-readable labels, using a resolver description file. In the case of the ",[50,27349,27351],{"href":27350},"\u002Fguides\u002Fgs1-digital-link-resolver\u002F","GS1 digital link resolver",", it ",[22,27354,27355],{},"validates and processes the URIs"," that it receives, redirecting visitors to the most appropriate destination.",[150,27358,27360],{"id":27359},"rfid-tag","RFID Tag",[15,27362,27363,27364,27367],{},"A type of tag that uses ",[22,27365,27366],{},"radio-frequency identification (RFID)"," technology to communicate with RFID-enabled devices such as smartphones. RFID tags can be used like QR codes and NFC tags to open digital pages on websites or apps when they are tapped with an RFID-enabled device.",[150,27369,27371],{"id":27370},"solution-providers","Solution providers",[15,27373,27374,27375,27378],{},"Companies that provide software or services that help businesses to solve problems. They can be used to improve supply chain management, product development, and customer service. In the context of digital links, solution providers can ",[22,27376,27377],{},"operate as resolvers"," for a brand owner or retailer implementing the GS1 digital link standard.",[150,27380,27382],{"id":27381},"supply-chains","Supply chains",[15,27384,27385,27386,27389],{},"Networks of businesses and organizations that are involved in ",[22,27387,27388],{},"the production and distribution of goods"," and services. They can be leveraged to improve the efficiency of operations and to reduce the cost of goods and services.",[150,27391,27393],{"id":27392},"target-url","Target URL",[15,27395,27396,27397,27400],{},"The target URL is the ",[22,27398,27399],{},"destination URL for a redirect",". When a client requests a URL that redirects to another URL, the original URL will be displayed in the browser’s history list.",[150,27402,26998],{"id":27403},"uri",[15,27405,27406,27407,386],{},"A Uniform Resource Identifier that can be used to identify physical products and locations. URIs are commonly used in web addresses, but the GS1 digital link standard goes a step further by using URIs as a way to ",[22,27408,27409],{},"link physical objects to digital information",[150,27411,27413],{"id":27412},"web-uri","Web URI",[15,27415,27416,27417,27420],{},"A Web URI is a unique string of characters that identifies ",[22,27418,27419],{},"a specific webpage on the internet",". Web URIs are often used in web addresses, but they can also be used to identify other types of digital content such as documents, images, and videos. The GS1 digital link standard builds on the existing Web URI standard by providing a way to link physical products with their corresponding digital content.",[97,27422,27424],{"id":27423},"digital-links-are-the-future-of-barcodes","Digital links are the future of barcodes",[15,27426,27427,27428,27431],{},"Digital links are more efficient than traditional barcodes and can be used by any brand to ",[22,27429,27430],{},"add value for their marketing and logistics departments"," and consumers.",[15,27433,27434,27435,27438],{},"Adding a digital link QR code to your packaging can make your product more accessible and have more control over the accessed content. This will allow you to provide valuable information to your customers and ",[22,27436,27437],{},"build loyalty"," with them. Sharing your web or important information about a product’s line will be easier with a single code.",[15,27440,27441,27442,27445],{},"Overall, the GS1 digital link standard is an excellent choice for any business of all sizes due to its enormous ",[22,27443,27444],{},"flexibility and versatility",". With all these advantages, it is hard to imagine not using digital links in some form or another!",[15,27447,27448],{},"Are you ready to start using digital links?",{"title":566,"searchDepth":567,"depth":567,"links":27450},[27451,27455,27471,27474,27478],{"id":26424,"depth":570,"text":26425,"children":27452},[27453,27454],{"id":26521,"depth":567,"text":26524},{"id":26585,"depth":567,"text":26586},{"id":26636,"depth":570,"text":26637,"children":27456},[27457,27458,27459,27460,27461,27470],{"id":26682,"depth":567,"text":26683},{"id":26710,"depth":567,"text":26711},{"id":26733,"depth":567,"text":26734},{"id":26755,"depth":567,"text":26756},{"id":26801,"depth":567,"text":26802,"children":27462},[27463,27464,27465,27466,27467,27468,27469],{"id":26814,"depth":579,"text":26815},{"id":26832,"depth":579,"text":26833},{"id":26843,"depth":579,"text":26844},{"id":26859,"depth":579,"text":26860},{"id":566,"depth":579,"text":566},{"id":26918,"depth":579,"text":26919},{"id":26929,"depth":579,"text":26930},{"id":26944,"depth":567,"text":26945},{"id":26972,"depth":570,"text":26973,"children":27472},[27473],{"id":27008,"depth":567,"text":27009},{"id":27055,"depth":570,"text":27056,"children":27475},[27476,27477],{"id":10255,"depth":567,"text":27059},{"id":27101,"depth":567,"text":27102},{"id":27139,"depth":570,"text":27140,"children":27479},[27480,27481,27482,27483,27484,27485,27486,27487,27488,27489,27490,27491,27492,27493,27494,27495,27496,27497,27498,27499,27500,27501,27502,27503,27504],{"id":27160,"depth":579,"text":27161},{"id":8773,"depth":579,"text":27171},{"id":27181,"depth":579,"text":27182},{"id":26988,"depth":579,"text":27192},{"id":27202,"depth":579,"text":27203},{"id":27213,"depth":579,"text":27214},{"id":27224,"depth":579,"text":27225},{"id":26992,"depth":579,"text":27235},{"id":27245,"depth":579,"text":27246},{"id":27256,"depth":579,"text":27257},{"id":27267,"depth":579,"text":27268},{"id":27278,"depth":579,"text":27279},{"id":27291,"depth":579,"text":27292},{"id":27302,"depth":579,"text":27303},{"id":27313,"depth":579,"text":4357},{"id":27323,"depth":579,"text":27324},{"id":27334,"depth":579,"text":27335},{"id":27004,"depth":579,"text":27344},{"id":27359,"depth":579,"text":27360},{"id":27370,"depth":579,"text":27371},{"id":27381,"depth":579,"text":27382},{"id":27392,"depth":579,"text":27393},{"id":27403,"depth":579,"text":26998},{"id":27412,"depth":579,"text":27413},{"id":27423,"depth":567,"text":27424},"What a GS1 digital link is, how it works and why to adopt it: the basics of moving from old barcodes to digital link QR codes, answered.",{},"\u002Fimages\u002F2022\u002F11\u002FGS1-digital-link-basics.jpg","\u002Fguides\u002Fgs1-digital-link-basics","2024-07-01T18:17:20+02:00",{"title":26410,"description":27505},"guides\u002Fgs1-digital-link-basics","2024-09-05T14:50:38+02:00","C0GtTOEZyUB_HO6-swTMNFyDiUn-0X1lInR0KI4g6MM",{"id":27515,"title":27516,"author":7,"body":27517,"category":7,"description":28141,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":28142,"navigation":614,"ogImage":28143,"path":28144,"publishedAt":28145,"sections":7,"seo":28146,"sourcePath":23933,"stem":28147,"updatedAt":28148,"videos":7,"__hash__":28149},"pages\u002Fguides\u002Fgs1-digital-link-examples-use-cases.md","GS1 digital link examples and use cases • Digital Link",{"type":9,"value":27518,"toc":28127},[27519],[12,27520,27521,27540,27543,27560,27574,27596,27599,27603,27621,27631,27634,27638,27649,27659,27662,27666,27678,27693,27702,27709,27714,27718,27731,27742,27751,27758,27765,27772,27776,27782,27793,27806,27816,27823,27827,27830,27833,27843,27846,27849,27852,27856,27863,27870,27895,27902,27912,27916,27929,27932,27983,27986,27993,28011,28018,28028,28043,28050,28054,28061,28071,28077,28080,28108,28115,28121],{},[15,27522,27523,27524,27527,27528,27531,27532,27535,27536,27539],{},"Are you looking for ",[22,27525,27526],{},"actionable examples"," of how the new GS1 digital link standard can be applied to ",[22,27529,27530],{},"improve your business?"," Do you need ",[22,27533,27534],{},"inspiration and robust use cases"," showing the many benefits that digital links will provide across the table, to ",[22,27537,27538],{},"all sectors, processes, and stakeholders?"," You are in the right place, then. On this page, we will walk you through the most promising and exciting applications of digital links. Giving some real-life GS1 digital link examples.",[89,27541,26808],{"id":27542},"gs1-digital-link-examples",[15,27544,27545,27548,27549,27552,27553,27556,27557,386],{},[50,27546,27547],{"href":26263},"GS1 digital link technology"," is set to change forever the way we interact with products: a single QR code that can be ",[22,27550,27551],{},"read by barcode scanners"," at stores ",[22,27554,27555],{},"and by any smartphone camera",", providing different information and experiences depending on who’s reading it. We’re talking about a true revolution for ",[22,27558,27559],{},"supply chain management, retail, and marketing",[15,27561,27562,27563,27566,27567,27570,27571,27573],{},"Yet, while the ",[22,27564,27565],{},"2027 deadline"," set by global authorities for ",[22,27568,27569],{},"the transition from the old barcodes to digital links"," (looking at you, ",[50,27572,15420],{"href":17468},") is getting closer and closer, and companies are already implementing the new standard in their processes, actual examples of digital link in use are still hard to find online.",[15,27575,27576,27577,27580,27581,27583,27584,27587,27588,27591,27592,27595],{},"That’s why we have selected and collected here the ",[22,27578,27579],{},"best examples of digital link applications"," by businesses worldwide in different industries, as a source of inspiration for you to improve ",[22,27582,6933],{},", easily supply ",[22,27585,27586],{},"detailed product information",", increase ",[22,27589,27590],{},"customer loyalty",", guarantee ",[22,27593,27594],{},"item authenticity (counterfeit)",", and much more.",[15,27597,27598],{},"Let’s take a look at them.",[97,27600,27602],{"id":27601},"frieslandcampina-digital-link-example","FrieslandCampina digital link example",[15,27604,27605,27610,27611,27614,27615,386],{},[50,27606,27609],{"href":27607,"rel":27608,"target":2104},"https:\u002F\u002Fwww.frieslandcampina.com\u002F",[2102,2103,15432],"FrieslandCampina",", one of the ",[22,27612,27613],{},"largest dairy companies"," in the world, has deployed digital links for the Asian market, using a ",[22,27616,27617,27618],{},"QR code printed at the bottom of cans of Friso milk powder as a ",[50,27619,27620],{"href":26263},"data carrier GS1 digital link technology",[15,27622,27623,27624,27627,27628,386],{},"By scanning the QR on the product, consumers end up on ",[22,27625,27626],{},"a website where the origin of the product is shown",". Visitors can discover the origin of their Friso milk powder, see whether it really is Friso’s milk powder, and in the near future ",[22,27629,27630],{},"pay for the product directly",[15,27632,27633],{},"“In this way,” FrieslandCampina’s Rob Van Stek has said, “we enable parents to make informed purchasing decisions based on transparent information.”",[97,27635,27637],{"id":27636},"datalink-digital-link-example","Datalink digital link example",[15,27639,27640,4533,27643,27648],{},[22,27641,27642],{},"Brazilian cable manufacturer",[50,27644,27647],{"href":27645,"rel":27646,"target":2104},"https:\u002F\u002Fafdatalink.com.br\u002F",[2102,2103,15432],"Datalink"," improved their customers’ user experience by applying a digital link QR code to their products that, once scanned, redirects to that specific cable’s manuals and tutorials.",[73,27650,27651],{},[76,27652,27653,27655],{},[79,27654],{},[82,27656],{"alt":27637,"height":20677,"src":27657,"width":27658},"\u002Fimages\u002F2022\u002F12\u002FDatalink-digital-link-example.jpg",729,[15,27660,27661],{},"This is the first commercial product augmented by a digital link in Brazil.",[97,27663,27665],{"id":27664},"sondia-digital-link-example","Sondia digital link example",[15,27667,27668,27669,4533,27672,27677],{},"The Sonderegger brothers founded their ",[22,27670,27671],{},"face mask manufacturing start-up",[50,27673,27676],{"href":27674,"rel":27675,"target":2104},"https:\u002F\u002Fsondia.ch\u002F",[2102,2103,15432],"Sondia"," in Switzerland at the beginning of the Covid-19 pandemic to address the bottlenecks in mask production and delivery, and safety is still the main concern for the company.",[15,27679,27680,27681,27687,27688,27690,27691,386],{},"Sondia has addressed this issue by ",[22,27682,27683,27684,27686],{},"attaching a unique ",[50,27685,10151],{"href":272}," to every single pack of masks."," Provided with an expiry date and serial number, each individual dispenser box of 50 pieces is now individually marked. This precise marking is used both for ",[22,27689,6933],{}," and internal ",[22,27692,21682],{},[73,27694,27695],{},[76,27696,27697,27699],{},[79,27698],{},[82,27700],{"alt":27665,"height":85,"src":27701,"width":27658},"\u002Fimages\u002F2022\u002F12\u002FSondia-digital-link-example.jpg",[15,27703,27704,27705,27708],{},"Digital links also help Sondia ",[22,27706,27707],{},"control the preparation of each order",". Once the digital link is scanned, workers are provided with instructions related to that specific order, especially crucial since the company also operates as a private label provider for other brands.",[15,27710,27711,27712,386],{},"And it doesn’t end here: when dedicated scanners read a digital link code at the end of the production line, the link is automatically switched to a customer view through a ",[50,27713,27004],{"href":26263},[97,27715,27717],{"id":27716},"codigo-verde-digital-link-example","Codigo Verde digital link example",[15,27719,27720,27721,27724,27725,27730],{},"Digital links can help automate ",[22,27722,27723],{},"environmental traceability",", as the Codigo Verde (Green Code) project promoted by ",[50,27726,27729],{"href":27727,"rel":27728,"target":2104},"https:\u002F\u002Flegadodasaguas.com.br\u002F",[2102,2103],"Legado das Águas"," in Brazil demonstrates.",[15,27732,27733,27734,27737,27738,27741],{},"Trees in the reserve of Atlantic Forest owned by Legado das Águas were tagged with labels containing a digital link QR code. The information available through the code included ",[22,27735,27736],{},"the exact location of each tree",". Another green and beautiful ",[50,27739,26158],{"href":7218,"rel":27740,"target":2104},[2102,2103]," example.",[73,27743,27744],{},[76,27745,27746,27748],{},[79,27747],{},[82,27749],{"alt":27717,"height":20677,"src":27750,"width":27658},"\u002Fimages\u002F2022\u002F12\u002FCodigo-Verde-digital-link-example.jpg",[15,27752,27753,27754,27757],{},"The seeds from the trees are used to grow new plants. And a QR that ",[22,27755,27756],{},"traces them back to the original"," tree in the forest is attached to each plant before making them available to purchase.",[15,27759,27760,27761,27764],{},"This way, people who buy the plants can scan the QR to ",[22,27762,27763],{},"discover everything about their wild parent tree",", including its geolocation. Amazing, isn’t it?",[15,27766,27767,27768,27771],{},"But this is just the tip of the iceberg. There are countless ",[50,27769,27770],{"href":17468},"successful digital link use cases"," waiting to be unlocked. Here is a quick overview of some of them.",[89,27773,27775],{"id":27774},"gs1-digital-link-for-consumers","GS1 digital link for consumers",[15,27777,27778,27779,386],{},"As most of the digital link examples above show very clearly, ",[22,27780,27781],{},"the benefits provided to consumers by the new standard are massive",[15,27783,27784,27785,27788,27789,27792],{},"For instance, digital links can be used on product packaging to allow customers to scan items and access ",[22,27786,27787],{},"additional product info, nutrition labels, recipes, videos,"," reviews, and ",[22,27790,27791],{},"ratings",", enabling much more informed (and happy) purchase decisions.",[15,27794,27795,27796,27798,27799,27802,27803,27805],{},"The granular item tracking allowed by digital links, in addition, helps consumers discover everything about the product they bought, increasing ",[22,27797,10367],{}," and brands’ ",[22,27800,27801],{},"authority and trust",". Also, ",[22,27804,2347],{}," and product recalls can be easily managed through digital links, protecting people’s safety and health.",[15,27807,27808,27809,1018,27812,27815],{},"Quick access to ",[22,27810,27811],{},"rich content, dedicated promotions",[22,27813,27814],{},"exclusive loyalty programs"," are, of course, further advantages for customers, that can be leveraged by marketers across all industries.",[15,27817,27818,27819,27822],{},"The flexibility ensured by digital links makes it possible to ",[22,27820,27821],{},"deliver different experiences to different audiences ","depending, for instance, on the tool they use to scan a digital link QR code: using the smartphone camera can bring visitors to an informational web page while reading the code with a dedicated mobile app can trigger an e-commerce platform.",[89,27824,27826],{"id":27825},"gs1-digital-link-for-brands","GS1 digital link for brands",[15,27828,27829],{},"For brand owners, the GS1 digital link standard is a game-changer. It allows full visibility and control over every single item in circulation: across production, distribution, and consumer touchpoints. No more fragmented data or disconnected systems.",[15,27831,27832],{},"By linking each product to a structured digital identity, brands can unify information across their ecosystem. Everyone from suppliers to logistics providers to marketing teams works off the same source of truth. This reduces costly errors, improves fulfillment accuracy, and streamlines decision-making at scale.",[73,27834,27835],{},[76,27836,27837,27839],{},[79,27838],{},[82,27840],{"alt":27841,"height":85,"src":27842,"width":27658},"Digital link for brands","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-brands.jpg",[15,27844,27845],{},"Another key advantage is packaging simplification. A single digital link QR code can replace multiple barcodes, tags, and printed materials, freeing up valuable space and cutting production costs.",[15,27847,27848],{},"Combined with resolver technology, the same code can adapt dynamically to different audiences and use cases, whether it’s a consumer scanning at home or a warehouse operator checking status in the field.",[15,27850,27851],{},"For engagement use cases, inventory workflows, and direct-to-consumer strategies, check the dedicated sections below.",[89,27853,27855],{"id":27854},"gs1-digital-link-for-retailers","GS1 digital link for retailers",[15,27857,27858,27859,27862],{},"In an increasingly digital world, retailers are looking for ways to ",[22,27860,27861],{},"maximize their reach and optimize their processes",". Digital links can help them achieve these goals and meet the ever-growing demand for an efficient and connected digital experience.",[15,27864,27865,27866,27869],{},"Implementing the GS1 digital link standard increases ",[22,27867,27868],{},"safety and efficiency"," within retailers’ operations:",[353,27871,27872,27879,27886],{},[356,27873,27874,27875,27878],{},"recalled and ",[22,27876,27877],{},"expired products"," can be flagged at any point throughout the supply chain, up to the point of sale and beyond",[356,27880,27881,27882,27885],{},"dedicated ",[22,27883,27884],{},"discounts and promotions"," can be automagically triggered when the expiry date approaches",[356,27887,27888,27890,27891,27894],{},[22,27889,22304],{}," with partners and stakeholders is made ",[22,27892,27893],{},"easier"," and more reliable",[15,27896,27897,27898,27901],{},"And let’s not forget that digital links will ",[22,27899,27900],{},"reshape the checkout experience at physical stores",", with the same QR code enabling both transactions at the cashier and all sorts of business-to-business and business-to-consumer experiences.",[73,27903,27904],{},[76,27905,27906,27908],{},[79,27907],{},[82,27909],{"alt":27910,"height":85,"src":27911,"width":27658},"GS1 digital link examples, for retailers","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-retailers.jpg",[89,27913,27915],{"id":27914},"gs1-digital-link-for-solution-providers","GS1 digital link for solution providers",[15,27917,27918,27919,1551,27922,55,27925,27928],{},"All kinds of solution providers, from ",[22,27920,27921],{},"business consultancies",[22,27923,27924],{},"marketing agencies, software developers, printing companies,",[22,27926,27927],{},"logistics management ","specialists, can support brands and retailers by supplying added-value digital link services.",[15,27930,27931],{},"Areas for intervention include:",[353,27933,27934,27941,27947,27954,27964,27970,27977],{},[356,27935,27936,27937,27940],{},"designing and implementing the ",[22,27938,27939],{},"online consumer-facing"," experiences triggered by the digital link (from product pages to dedicated content, marketing programs, trace and track solutions, and much more)",[356,27942,27943,27944,27946],{},"developing ",[22,27945,26487],{}," that give access to specific experiences and services",[356,27948,27949,27950,27953],{},"providing digital link-ready ",[22,27951,27952],{},"printing services"," for QR codes and Data Matrix for labels, packaging, and all printed materials",[356,27955,27956,27957,55,27960,27963],{},"processing data generated by connected products and making available ",[22,27958,27959],{},"analytics dashboards, statistics,",[22,27961,27962],{},"reports"," to enrich business intelligence",[356,27965,27943,27966,27969],{},[22,27967,27968],{},"secure API services"," that enable specific digital link features (i.e. technical data sheets or product recalls)",[356,27971,27972,27973,27976],{},"supplying ",[22,27974,27975],{},"hardware and software POS solutions"," in order to handle digital links at stores",[356,27978,27979,27980],{},"managing and maintaining a ",[22,27981,27982],{},"digital link resolver",[89,27984,27985],{"id":26918},"GS1 digital link for Healthcare",[15,27987,27988,27989,27992],{},"In a sensitive field such as healthcare digital links provide a wealth of benefits, with ",[22,27990,27991],{},"a single code on a medical product"," delivering different, relevant information when a doctor reads it with a mobile app or a patient scans it with his smartphone.",[15,27994,27995,27996,1188,27999,28002,28003,28006,28007,28010],{},"While a healthcare professional may access ",[22,27997,27998],{},"technical details",[22,28000,28001],{},"up-to-date clinical studies",", the patient might be redirected to ",[22,28004,28005],{},"trusted information"," about the product, ",[22,28008,28009],{},"explanatory videos",", instructions, etc.",[15,28012,28013,28014,28017],{},"Additionally, all ",[22,28015,28016],{},"info can be provided in the language spoken by the visitor",", which is automatically detected through the digital link.",[73,28019,28020],{},[76,28021,28022,28024],{},[79,28023],{},[82,28025],{"alt":28026,"height":20677,"src":28027,"width":27658},"Digital link for Healthcare","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-Healthcare.jpg",[15,28029,28030,28031,28034,28035,28038,28039,28042],{},"Directions for ",[22,28032,28033],{},"safe item handling",", transportation and disposal, ",[22,28036,28037],{},"storage conditions",", and potential ",[22,28040,28041],{},"hazard"," can also be shared with stakeholders throughout the whole supply chain, increasing security for all actors involved and optimizing costs.",[15,28044,28045,28046,28049],{},"And, of course, ",[22,28047,28048],{},"transparency and traceability"," can be significantly improved by digital links in healthcare. Connecting every single medical product or device with digital data about manufacturing specifications, logistics, maintenance, expiration date, etc. makes it way easier to discover and analyze the whole lifecycle of any item.",[89,28051,28053],{"id":28052},"gs1-digital-link-for-supply-chain","GS1 digital link for supply chain",[15,28055,28056,28057,28060],{},"The impact of digital link on supply chain management is immense. The very concept of a ",[22,28058,28059],{},"web-enabled product identifier at item level",", linking to information that can be updated in real time is revolutionary.",[15,28062,28063,28064,28067,28068,386],{},"There are so many potential use cases for digital links in the supply chain field. For instance, it can be used to ",[22,28065,28066],{},"simplify product recall processes"," by quickly identifying affected batches or linking products with associated batch numbers for ",[22,28069,28070],{},"easy traceability",[15,28072,28073,28074,28076],{},"Additionally, it can help with ",[22,28075,5557],{}," by providing real-time updates on product availability and delivery status throughout the entire process.",[15,28078,28079],{},"Other application examples include:",[353,28081,28082,28089,28095,28102],{},[356,28083,28084,28085,28088],{},"easier ",[22,28086,28087],{},"tracking of goods"," in transit",[356,28090,28091,28092,28094],{},"improved accuracy around ",[22,28093,24494],{}," processes",[356,28096,28097,28098,28101],{},"reduced costs related to manual ",[22,28099,28100],{},"data entry"," errors",[356,28103,28104,28105,28107],{},"better ",[22,28106,11092],{}," between trading partners",[15,28109,28110,28111,28114],{},"Furthermore, digital link can help companies ",[22,28112,28113],{},"meet sustainability goals"," by reducing waste due to inaccurate orders and eliminating redundant processes.",[15,28116,28117,28118,386],{},"In summary, the GS1 digital link standard opens endless opportunities for companies and organizations to streamline and ",[22,28119,28120],{},"optimize operations, generate savings, and engage customers better",[15,28122,28123,28124,17256],{},"Do you want to try it for yourself? Go to our home page and create your first ",[50,28125,28126],{"href":272},"digital link now",{"title":566,"searchDepth":567,"depth":567,"links":28128},[28129,28135,28136,28137,28138,28139,28140],{"id":27542,"depth":570,"text":26808,"children":28130},[28131,28132,28133,28134],{"id":27601,"depth":567,"text":27602},{"id":27636,"depth":567,"text":27637},{"id":27664,"depth":567,"text":27665},{"id":27716,"depth":567,"text":27717},{"id":27774,"depth":570,"text":27775},{"id":27825,"depth":570,"text":27826},{"id":27854,"depth":570,"text":27855},{"id":27914,"depth":570,"text":27915},{"id":26918,"depth":570,"text":27985},{"id":28052,"depth":570,"text":28053},"In this guide you'll learn about some real-life GS1 digital link examples on how other companies are already implementing their digital links.",{},"\u002Fimages\u002F2022\u002F12\u002FGS1-digital-link-examples-use-cases-.png","\u002Fguides\u002Fgs1-digital-link-examples-use-cases","2025-05-19T19:59:45+02:00",{"title":27516,"description":28141},"guides\u002Fgs1-digital-link-examples-use-cases","2025-05-19T19:59:47+02:00","65l9Yt0ftMJn7v_zwCLapCbHKp6jI6-qO6gr32tceKs",{"id":28151,"title":28152,"author":7,"body":28153,"category":7,"description":28675,"extension":612,"heading":28676,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":28677,"navigation":614,"ogImage":28678,"path":28679,"publishedAt":28680,"sections":7,"seo":28681,"sourcePath":27350,"stem":28682,"updatedAt":28683,"videos":7,"__hash__":28684},"pages\u002Fguides\u002Fgs1-digital-link-resolver.md","GS1 digital link resolver: Connect with ease · Digital Link",{"type":9,"value":28154,"toc":28642},[28155],[12,28156,28157,28164,28166,28174,28193,28196,28202,28209,28213,28222,28229,28232,28239,28246,28249,28256,28260,28267,28270,28276,28279,28282,28299,28306,28311,28318,28322,28325,28328,28331,28334,28337,28341,28344,28348,28351,28354,28358,28361,28367,28370,28374,28377,28380,28384,28387,28391,28394,28398,28401,28407,28410,28413,28417,28422,28425,28436,28439,28441,28444,28448,28451,28455,28458,28462,28465,28469,28472,28475,28478,28484,28490,28493,28496,28500,28503,28506,28512,28515,28519,28522,28526,28529,28533,28536,28540,28543,28547,28550,28554,28561,28564,28570,28573,28577,28583,28586,28593,28597,28600,28606,28609,28611,28614,28617,28624,28627,28635],{},[15,28158,28159,28160,28163],{},"How can a digital link QR code serve not only a web address but many different purposes? What’s the magic that makes this code work with both professional scanners and consumer phones, redirecting users to the most appropriate resource? The answer is ",[22,28161,28162],{},"a resolver service",". In this guide, you will discover what the GS1 digital link resolver is, how it works, and how to implement one for your business.",[89,28165,27059],{"id":10255},[15,28167,1260,28168,28170,28171,386],{},[50,28169,26531],{"href":17468}," is a globally unified web-based identifier that enables products, documents, and other assets to be ",[22,28172,28173],{},"connected to the internet through QR codes",[15,28175,28176,28177,28179,28180,1014,28182,28185,28186,28189,28190,28192],{},"Basically, it extends the power and flexibility of GS1 identifiers by making them ",[22,28178,21741],{},". This means that GS1 identifiers are now a gateway to various types of information that can strengthen ",[22,28181,1716],{},[22,28183,28184],{},"improve supply chain traceability"," information, provide ",[22,28187,28188],{},"business partner APIs",", patient ",[22,28191,2248],{},", and more, accessible through a single scan.",[15,28194,28195],{},"It represents a significant evolution from traditional barcodes, providing a more dynamic, flexible, and comprehensive approach to accessing and managing product information in the digital age.",[15,28197,5909,28198,28201],{},[22,28199,28200],{},"a single QR code"," to combine a product identifier and a link to online content, the GS1 digital link standard allows for greater flexibility and efficiency in managing product-related existing data, offering businesses and consumers a seamless bridge between physical items and their digital counterparts.",[73,28203,28204],{},[82,28205],{"alt":28206,"height":85,"src":28207,"title":28208,"width":27658},"What is the GS1 digital link standard","\u002Fimages\u002F2024\u002F02\u002FWhat-is-the-GS1-digital-link-standard_.webp","GS1 digital link resolver explained 1",[89,28210,28212],{"id":28211},"how-do-digital-links-work","How do digital links work?",[15,28214,1176,28215,28218,28219,28221],{},[50,28216,23137],{"href":23135,"rel":28217},[2103]," digital link is a specific type of URL (technically, a ",[50,28220,26998],{"href":26263},", a close relative) that serves as a gateway to multiple sources of information, both human and machine-readable. It is designed to be used in the same way as any other URL, but it has the added capability of resolving to various information sources in a way that allows systems and applications to discover them automatically.",[15,28223,28224,28225,28228],{},"Digital links are important because they enable consistent representation of GS1 identification keys within web addresses to link to online information and services. This makes it easier for businesses and consumers to ",[22,28226,28227],{},"communicate and access information in a scalable manner"," without requiring all related assets to be aggregated in one place.",[15,28230,28231],{},"A digital link uses identifiers like GTINs, SSCCs, and GRAIs, which are commonly used in systems like scanners, point-of-sale terminals, product catalogs, and more.",[15,28233,28234,28235,28238],{},"Most importantly, the digital link is ",[22,28236,28237],{},"operationalized through resolvers",". Resolvers are what make the standard work for the trade community and the industries it serves.",[15,28240,28241,28242,28245],{},"Resolving services take a digital link and ",[22,28243,28244],{},"resolve it to the relevant information sources",". This can include redirecting the browser to a default URL, providing a full list of links available to the client, or redirecting to a specific type of link as requested.",[15,28247,28248],{},"In summary, the digital link is crucial for enabling seamless and efficient communication and information discovery on the web, particularly for businesses and consumers in industries that use GS1 identifiers.",[73,28250,28251],{},[82,28252],{"alt":28253,"height":85,"src":28254,"title":28255,"width":27658},"How do digital links work","\u002Fimages\u002F2024\u002F02\u002FHow-do-digital-links-work_.webp","GS1 digital link resolver explained 2",[89,28257,28259],{"id":28258},"what-is-the-gs1-digital-link-resolver","What is the GS1 digital link resolver?",[15,28261,28262,28263,28266],{},"The GS1 resolver service acts as the backbone of this system, ",[22,28264,28265],{},"directing scans of digital link QR codes to relevant online content",". This seamless integration between physical products and digital data strengthens brand loyalty and opens avenues for business partners to streamline data entry and access comprehensive product information, not to mention compliance with global labeling regulations.",[15,28268,28269],{},"GS1 Digital Link resolvers are web servers that, together with a collection of links, connect digital links to human or machine-readable information.",[15,28271,28272,28273,386],{},"They function as a system that resolves GS1 identifiers to multiple sources of information about a product or item. This means they can link a GS1 identifier, such as a Global Trade Item Number (GTIN), to various types of ",[22,28274,28275],{},"business to business and business to consumer information",[15,28277,28278],{},"When a resolver receives a digital link, it can redirect to online resources or APIs, provide data content directly (which should be the exception rather than the norm), or redirect to another resolver. This redirection is similar to how queries are made on the web, which are redirected multiple times before reaching their destination.",[15,28280,28281],{},"This allows different actors, such as brand owners, retailers, and consumers, to scan the same QR code and access a specific web page or trigger particular functions based on their needs.",[15,28283,28284,28285,1014,28288,1018,28290,28293,28294,55,28297,386],{},"For example, for food products, it can link to ",[22,28286,28287],{},"traceability additional data",[22,28289,15492],{},[22,28291,28292],{},"packaging recycling"," instructions For consumer electronics items, it can link to resources like ",[22,28295,28296],{},"instruction manuals",[22,28298,10337],{},[15,28300,28301,28302,28305],{},"The resolver can also link an identified item to information for business partners, such as ",[22,28303,28304],{},"recall status, master data, hazardous handling instructions",", and more.",[15,28307,28308,28309,386],{},"The resolver can be operated by GS1 member organizations, brand owners, retailers, and solution providers, like ",[50,28310,18917],{"href":272},[73,28312,28313],{},[82,28314],{"alt":28315,"height":85,"src":28316,"title":28317,"width":27658},"What is the GS1 resolver","\u002Fimages\u002F2024\u002F02\u002FWhat-is-the-GS1-resolver_.webp","GS1 digital link resolver explained 3",[89,28319,28321],{"id":28320},"how-does-the-gs1-resolver-work","How does the GS1 resolver work?",[15,28323,28324],{},"The resolver uses link relation types, human language, and media types to annotate links to these resources in a way that can be accessed programmatically.",[15,28326,28327],{},"It can be queried in three ways: a default redirect, a request for a specific type of resource, and a request for all resources associated with a given GS1 identifier or set of identifiers.",[15,28329,28330],{},"By making sure that every resolver is sovereign and that applications may use any resolver they choose, there is no single point of failure.",[15,28332,28333],{},"The core functionality of a resolver includes decompression, validation, and the association of links with identified items. It also covers resolution and redirection, pattern-based redirection to alternative resolvers, and requesting the linkset in various formats.",[15,28335,28336],{},"Let’s take a look at them in detail.",[97,28338,28340],{"id":28339},"core-resolver-functionality","Core resolver functionality",[15,28342,28343],{},"A resolver is a web server that operates according to the relevant industry standards defining HTTP 1.1 or higher for GET, HEAD, and OPTIONS requests. It also supports HTTP over TLS (HTTPS) and implements Cross-Origin Resource Sharing (CORS) to allow client-side JavaScript web applications to access the resolver across domains.",[97,28345,28347],{"id":28346},"decompression","Decompression",[15,28349,28350],{},"The resolver decompresses the request URI if necessary and validates that the request URI is conformant with the GS1 digital link URI syntax standard, ensuring it contains syntactically valid GS1 elements.",[15,28352,28353],{},"The decompression process contains various elements and activities.",[150,28355,28357],{"id":28356},"compression-algorithm","Compression algorithm",[15,28359,28360],{},"The document defines a compression\u002Fdecompression algorithm that minimizes the length of digital links while retaining critical features, such as the compressed form being a URL on the same domain as the uncompressed form, and the ability to be decompressed without an online lookup.",[150,28362,28364],{"id":28363},"resolvers-role",[22,28365,28366],{},"Resolver’s role",[15,28368,28369],{},"A GS1 conformant resolver is required to recognize compressed digital link URIs and decompress them as a first processing step when responding to a compressed URI.",[150,28371,28373],{"id":28372},"decompression-handling","Decompression handling",[15,28375,28376],{},"When responding to a compressed URI, a GS1 conformant resolver should not redirect to the equivalent uncompressed URI but should expose it in the Link header with a linkType value of owl:sameAs.",[15,28378,28379],{},"The uncompressed URI should also be the subject of its linkset. If redirecting to another resolver, the resolver should redirect to the uncompressed URI.",[150,28381,28383],{"id":28382},"validation","Validation",[15,28385,28386],{},"A GS1 conformant resolver should validate the syntax of a digital link and differentiate between error conditions, responding with appropriate HTTP response codes and messages.",[150,28388,28390],{"id":28389},"validation-detail","Validation detail",[15,28392,28393],{},"There are minimum validation steps that a conformant GS1 resolver should perform, including checking for syntactically valid GS1 identifiers, key qualifiers, and data attributes within the digital link.",[150,28395,28397],{"id":28396},"associated-metadata","Associated metadata",[15,28399,28400],{},"Each link stored in the resolver is required to be accompanied by standardized metadata, including the target URL, link relation type, and a title for the link. Additional attributes such as human language, media, file type, and context may also be applied to links stored in the resolver.",[97,28402,28404],{"id":28403},"providing-links-andor-content",[22,28405,28406],{},"Providing links and\u002For content",[15,28408,28409],{},"The resolver provides links to or directly provides resources related specifically to the identified item.",[15,28411,28412],{},"One of the links is recognized as the default link, and the resolver redirects to that URL unless there is information to the contrary. If a link to such a resource is known to the resolver, it redirects to that resource immediately. The resolver may also return a full list of links available to the client in response to a request with linkType set to linkset.",[150,28414,28416],{"id":28415},"requirements-for-links-stored-in-a-resolver-and-associated-metadata","Requirements for links stored in a resolver and associated metadata",[28418,28419,28421],"h5",{"id":28420},"standardized-metadata","Standardized metadata",[15,28423,28424],{},"Each link stored in the resolver is accompanied by standardized metadata. Three mandatory attributes are required:",[353,28426,28427,28430,28433],{},[356,28428,28429],{},"The target URL itself.",[356,28431,28432],{},"The link relation type, which defines the relationship between the identified item and the linked resource.",[356,28434,28435],{},"A title for the link that can be displayed to end users.",[15,28437,28438],{},"Further attributes for the links may be applied to disambiguate links and be used by applications to follow links of most relevance to their users. The primary options for additional attributes are the resource’s human language, the content’s media type, and the “context” in which a link is most appropriate.",[28418,28440,27393],{"id":27392},[15,28442,28443],{},"The target URL is the link itself and must be provided. It should be the URL of a resource that is directly relevant to the identified item and not a general page such as a manufacturer’s homepage or a set of search results. The resource identified by the target URL is known as the target resource.",[28418,28445,28447],{"id":28446},"link-relation-type","Link relation type",[15,28449,28450],{},"This defines the relationship between the identified item and the linked resource, such as a regulatory product information page, a warranty registration page, a related video, etc.",[28418,28452,28454],{"id":28453},"title-for-the-link","Title for the link",[15,28456,28457],{},"A human-readable title must be provided for use in applications that present links as options for an end user to follow. This is a natural language text string that can be in any language.",[28418,28459,28461],{"id":28460},"human-language-of-the-resource","Human language of the resource",[15,28463,28464],{},"For human-readable resources, such as a user interface, web pages or data that contains text strings in a specific language, hints concerning the language used in that resource may be provided.",[28418,28466,28468],{"id":28467},"media-type-for-the-content","Media type for the content",[15,28470,28471],{},"This attribute specifies the media type for the content, such as text\u002Fhtml for HTML, application\u002Fjson for JSON, application\u002Fld+json for JSON-LD, etc.",[28418,28473,28474],{"id":1346},"Context",[15,28476,28477],{},"This attribute specifies the context in which a link is most appropriate, such as a particular territory or usage.",[15,28479,28480,28481,386],{},"In other words, redirections might happen based on ",[22,28482,28483],{},"time, location, and other criteria crucial to contextual marketing",[28418,28485,28487],{"id":28486},"additional-attributes",[22,28488,28489],{},"Additional attributes",[15,28491,28492],{},"GS1 conformant resolvers may recognize further attributes, such as User Agent string or custom HTTP request headers from a brand owner’s own application.",[15,28494,28495],{},"These details provide a comprehensive understanding of the requirements for links stored in a resolver and the associated metadata, ensuring that each link is accompanied by standardized metadata to enable automatic navigation without presenting potentially confusing choices to end users.",[97,28497,28499],{"id":28498},"redirection","Redirection",[15,28501,28502],{},"The resolver may redirect to another resolver and should expose the link to the linkset in the HTTP Link header. All key=value pairs in the query string of the original digital link to be resolved are passed on without modification by default",[15,28504,28505],{},"Here are the key details about redirection.",[150,28507,28509],{"id":28508},"redirection-to-another-resolver",[22,28510,28511],{},"Redirection to another resolver",[15,28513,28514],{},"If the resolver does not have any information about the identified items, it may redirect to an alternative resolver with an HTTP response code of 307 Temporary Redirect. However, avoiding many redirections is important, as each can lead to a slow response time and a poor consumer experience.",[150,28516,28518],{"id":28517},"_404-not-found-response","404 Not Found response",[15,28520,28521],{},"If the resolver does not have any information about the identified items, it may also respond with a simple 404 Not Found response.",[150,28523,28525],{"id":28524},"other-scenarios","Other scenarios",[15,28527,28528],{},"There are other scenarios where the resolver is not able to provide any service for the identified item but does have information about why that is the case. In such cases, implementations may use the HTTP response code 303 (See Other) to provide an explanation.",[150,28530,28532],{"id":28531},"exposing-links-in-the-http-link-header","Exposing links in the HTTP link header",[15,28534,28535],{},"Even when redirecting, a GS1 conformant resolver should expose the link to the linkset in the HTTP Link header. This allows for the exposure of links even during redirection.",[150,28537,28539],{"id":28538},"pattern-based-redirection","Pattern-based redirection",[15,28541,28542],{},"The resolver supports pattern-based redirection to an alternative resolver and handles the query string by providing an explanation if necessary.",[97,28544,28546],{"id":28545},"supported-link-relation-types","Supported link relation types",[15,28548,28549],{},"The resolver supports various link types and maintains them accordingly.",[150,28551,28553],{"id":28552},"examples-of-link-types","Examples of link types",[15,28555,28556,28557,28560],{},"Without getting into too many details, different link types can be used, such as “gs1:hasRetailers” (with a target URL that points to information about ",[22,28558,28559],{},"where the product can be purchased",") and “gs1:hasAllergenInfo” (with a target URL that points to allergen information).",[15,28562,28563],{},"If the target URL points to a resource that fulfills multiple roles, such as a product information page that includes nutritional and allergen information, then more than one link type can describe the link.",[150,28565,28567],{"id":28566},"use-of-compact-uris-curies",[22,28568,28569],{},"Use of compact URIs (CURIEs)",[15,28571,28572],{},"The GS1 digital link standard allows the use of compact URIs (CURIEs), such as the gs1: prefix, for defining link types. It is not an error for resolvers to offer multiple links of the same type, even if the linked resources are in the same (human) language or machine-readable representation.",[89,28574,28576],{"id":28575},"gs1-digital-link-qr-code-vs-standard-qr-code-understanding-the-difference","GS1 digital link QR code vs. standard QR code: understanding the difference",[15,28578,28579,28580,28582],{},"A pivotal distinction lies in the GS1 digital link QR code’s ability to embed standardized, globally recognized identifiers that link to a wealth of information sources. Unlike generic QR codes, ",[50,28581,3039],{"href":3038}," ensure consistency and reliability in accessing product information, enhancing user experience and business efficiency.",[15,28584,28585],{},"Even if a single dynamic QR code can provide access to several different web pages, for instance, through a landing page, the real game-changer is the pairing of QR code capabilities with product identifiers, combined with the smart redirection capabilities of a resolver service.",[73,28587,28588],{},[82,28589],{"alt":28590,"height":85,"src":28591,"title":28592,"width":27658},"GS1 digital link QR code vs. standard QR code","\u002Fimages\u002F2024\u002F02\u002FGS1-digital-link-QR-code-vs.-standard-QR-code.webp","GS1 digital link resolver explained 4",[89,28594,28596],{"id":28595},"gs1-digital-link-technological-ecosystem-apis-and-beyond","GS1 digital link technological ecosystem: APIs and beyond",[15,28598,28599],{},"GS1 offers APIs that allow businesses to generate, manage, and resolve digital links, fostering an environment of connectivity and innovation.",[15,28601,28602,28603,28605],{},"These tools allow businesses and solution providers to integrate ",[50,28604,26158],{"href":26263}," into their existing systems and workflows, ensuring a smooth transition to this advanced digital platform.",[15,28607,28608],{},"In fact, it’s important to remember that the deadline set for the complete transition from traditional barcodes to digital link QR codes on product packaging is 2027: the so-called “Sunrise”.",[89,28610,541],{"id":540},[15,28612,28613],{},"The GS1 Digital Link standard and its resolver service herald a new era of digital engagement, offering businesses and consumers unparalleled access to information.",[15,28615,28616],{},"By embracing this technology, brands can fortify consumer trust and loyalty and achieve unprecedented levels of efficiency, transparency, and traceability information in their operations.",[15,28618,28619,28620,28623],{},"Practically anyone with sufficient human resources, time, and financial investment has the capability to construct a resolver. However, it’s important to note that a ",[22,28621,28622],{},"dependable and robust resolving service is more effectively delivered by specialized third-party providers such as Digital Link"," (yes, that’s us!) through a versatile Software-as-a-Service (SaaS) framework.",[15,28625,28626],{},"At Digital Link, our barcode resolver isn’t just a standalone tool; it’s part of a comprehensive, cutting-edge package. This includes a dynamic QR code generator, a visually intuitive QR editor, an easy-to-use product page creator, detailed analytics, and a host of other features designed to enhance your digital linking experience. ",[15,28628,28629,28630,28634],{},"We also provide a white-label ",[50,28631,28633],{"href":28632},"\u002Fgs1-resolver-integration\u002F","GS1 resolver integration",", enabling organizations to act as a resolving service for their members.",[15,28636,28637,28641],{},[50,28638,28640],{"href":28639},"\u002F#hs-chat-open","Get in touch now"," to discover how we can help you create digital links for your entire catalog!",{"title":566,"searchDepth":567,"depth":567,"links":28643},[28644,28645,28646,28647,28672,28673,28674],{"id":10255,"depth":570,"text":27059},{"id":28211,"depth":570,"text":28212},{"id":28258,"depth":570,"text":28259},{"id":28320,"depth":570,"text":28321,"children":28648},[28649,28650,28658,28661,28668],{"id":28339,"depth":567,"text":28340},{"id":28346,"depth":567,"text":28347,"children":28651},[28652,28653,28654,28655,28656,28657],{"id":28356,"depth":579,"text":28357},{"id":28363,"depth":579,"text":28366},{"id":28372,"depth":579,"text":28373},{"id":28382,"depth":579,"text":28383},{"id":28389,"depth":579,"text":28390},{"id":28396,"depth":579,"text":28397},{"id":28403,"depth":567,"text":28406,"children":28659},[28660],{"id":28415,"depth":579,"text":28416},{"id":28498,"depth":567,"text":28499,"children":28662},[28663,28664,28665,28666,28667],{"id":28508,"depth":579,"text":28511},{"id":28517,"depth":579,"text":28518},{"id":28524,"depth":579,"text":28525},{"id":28531,"depth":579,"text":28532},{"id":28538,"depth":579,"text":28539},{"id":28545,"depth":567,"text":28546,"children":28669},[28670,28671],{"id":28552,"depth":579,"text":28553},{"id":28566,"depth":579,"text":28569},{"id":28575,"depth":570,"text":28576},{"id":28595,"depth":570,"text":28596},{"id":540,"depth":570,"text":541},"The GS1 digital link resolver explained: link to different online resources from a single digital link QR code.","GS1 digital link resolver explained",{},"\u002Fimages\u002F2024\u002F02\u002F8-Digital-link-resolverDL.webp","\u002Fguides\u002Fgs1-digital-link-resolver","2024-07-04T18:23:37+02:00",{"title":28152,"description":28675},"guides\u002Fgs1-digital-link-resolver","2024-09-05T14:44:23+02:00","yZF9NHAEH1m2OGzgrxGOsL0RUNGVPbWq8Fdk-EH08N4",{"id":28686,"title":28687,"author":7,"body":28688,"category":7,"description":29795,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":29796,"navigation":614,"ogImage":29797,"path":29798,"publishedAt":29799,"sections":7,"seo":29800,"sourcePath":26263,"stem":29801,"updatedAt":29802,"videos":29803,"__hash__":29807},"pages\u002Fguides\u002Fgs1-digital-link-technology.md","GS1 digital link technology and main specs • Digital Link",{"type":9,"value":28689,"toc":29756},[28690],[12,28691,28692,28695,28698,28702,28712,28726,28733,28737,28748,28761,28773,28779,28806,28809,28811,28815,28818,28822,28826,28837,28846,28853,28857,28865,28877,28916,28919,28922,28933,28937,28944,28955,28962,28969,28973,28984,28995,29059,29066,29070,29077,29084,29091,29098,29102,29109,29116,29145,29148,29152,29159,29166,29170,29177,29187,29193,29225,29235,29239,29246,29249,29255,29259,29263,29270,29301,29307,29310,29313,29317,29326,29333,29344,29351,29355,29358,29378,29389,29396,29414,29418,29422,29429,29444,29452,29456,29460,29467,29478,29483,29490,29497,29501,29507,29510,29513,29523,29537,29540,29544,29548,29559,29570,29573,29577,29584,29594,29604,29614,29618,29629,29639,29642,29649,29653,29674,29677,29688,29692,29703,29724,29739,29746,29749,29753],{},[15,28693,28694],{},"In order to implement the new GS1 digital link standard effectively, ensuring a smooth and successful transition from the old barcodes to the digital link QR codes, a full understanding of all the elements of this groundbreaking technology is necessary. In this chapter, we will provide you with a detailed, step-by-step GS1 digital link technology introduction.",[15,28696,28697],{},"GS1 Digital Link is a groundbreaking standardized method for encoding identifiers such as GS1 GTINs, GLNs, and SSCCs, transforming the way businesses manage and share product information. By linking barcodes and other data carriers to web links, GS1 Digital Link extends the power and flexibility of traditional GS1 identifiers. This innovative technology not only enhances supply chain traceability information but also strengthens brand loyalty by providing consumers with immediate access to crucial details like allergens, recalls, and sourcing information. With GS1 Digital Link, businesses can seamlessly connect physical products to digital content, ensuring that accurate and comprehensive information is always at their fingertips.",[89,28699,28701],{"id":28700},"what-is-gs1-digital-link-technology-implementation","What is GS1 digital link technology implementation?",[15,28703,28704,28707,28708,28711],{},[50,28705,26158],{"href":7218,"rel":28706,"target":2104},[2102,2103]," technology implementation is the process of deploying digital link technology as ",[22,28709,28710],{},"the new standard for product identification",", linking every single physical product to accurate product data and content online.",[15,28713,28714,28715,28718,28719,28722,28723,28725],{},"The opportunities are mind-blowing: from hugely improved ",[22,28716,28717],{},"supply chain visibility and inventory tracking"," to radically transformed ",[22,28720,28721],{},"brand-consumer (and doctor-patient) relations",", next-level ",[22,28724,16131],{},", and beyond. This is further enhanced by the growing collaboration with supply chain partners who are adopting GS1 Digital Link as a standard for product identification.",[15,28727,28728,28729,28732],{},"This innovation potential is enabled by an ingeniously designed infrastructure; a technology stack that can be helpfully described as ",[22,28730,28731],{},"a layer cake, where every additional layer adds to the previous ones"," to get the final result. Let’s see what ingredients you need.",[89,28734,28736],{"id":28735},"gs1-digital-link-implementation-overview","GS1 digital link implementation overview",[15,28738,28739,28740,28743,28744,28747],{},"Even if the basic idea behind GS1 digital link is quite easy to grasp (and ",[22,28741,28742],{},"it’s genius exactly because it’s easy","), the amount of technical jargon involved in any explanation of ",[50,28745,28746],{"href":17468},"how digital link works"," might be overwhelming for the majority of us.",[15,28749,28750,28751,28756,28757,28760],{},"Enter the GS1 digital link layer cake model. This framework, first introduced by ",[50,28752,28755],{"href":28753,"rel":28754,"target":2104},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FGS1",[2102,2103],"the GS1 authority"," to explain the digital link standard architecture in a simple way, also works as ",[22,28758,28759],{},"a digital link implementation blueprint",". Everything you need to make a digital link infrastructure work for your company or organization is defined here. Or almost everything: we will cover a few more key elements at the end of this guide.",[73,28762,28763],{},[76,28764,28765,28767],{},[79,28766],{},[82,28768],{"alt":28769,"height":28770,"src":28771,"width":28772},"the GS1 Digital Link layer cake",780,"\u002Fimages\u002F2022\u002F12\u002Fthe-GS1-Digital-Link-layer-cake.jpg",1456,[15,28774,28775,28776,19119],{},"From bottom to top, ",[22,28777,28778],{},"the layers are",[353,28780,28781,28786,28791,28796,28801],{},[356,28782,28783,28784],{},"GS1 digital link ",[22,28785,26998],{},[356,28787,26158,28788],{},[22,28789,28790],{}," types",[356,28792,26158,28793],{},[22,28794,28795],{}," resolver",[356,28797,28783,28798],{},[22,28799,28800],{},"apps",[356,28802,28783,28803],{},[22,28804,28805],{},"linked data",[15,28807,28808],{},"Let’s take a closer look at them, one layer at a time.",[73,28810],{},[89,28812,28814],{"id":28813},"benefits-of-gs1-digital-link","Benefits of GS1 Digital Link",[15,28816,28817],{},"The benefits of GS1 Digital Link are extensive and multifaceted, making it an invaluable tool for brand owners and businesses alike. For brand owners, it offers a single, standardized solution to meet both supply chain needs and consumer demands. By enabling business partner APIs and providing patient safety information, GS1 Digital Link enhances operational efficiency and safety. Additionally, it allows for the use of a single, multipurpose 2D barcode at the retail point of sale, simplifying the process for consumers to access digital content. This not only improves supply chain efficiency but also increases customer engagement and enhances product transparency. By adopting GS1 Digital Link, businesses can streamline their operations, foster stronger connections with consumers, and ensure that their products are easily traceable and transparent.",[89,28819,28821],{"id":28820},"gs1-digital-link-uri-syntax","GS1 digital link URI syntax",[97,28823,28825],{"id":28824},"what-is-a-uri","What is a URI?",[15,28827,28828,28829,28832,28833,28836],{},"A URI is a Uniform Resource Identifier: a sequence of characters that uniquely identifies and\u002For locates a logical or physical entity. ",[22,28830,28831],{},"Everything can be identified by a URI",": web resources of course, but also ",[22,28834,28835],{},"products, objects, places, or people",". Think of the URI as the parent protocol of the much more widely known URL. Actually, URL (Uniform Resource Locator) is a subtype of the URI, providing the directions to reach the identified entity.",[15,28838,28839,28840,28842,28843,386],{},"The URI syntax for ",[50,28841,13707],{"href":272}," as defined by the GS1 digital link standard is ",[22,28844,28845],{},"the foundation of the whole technology",[15,28847,28848,28849,28852],{},"Without a properly formatted digital link URI there’s no ",[22,28850,28851],{},"connection between a physical product and its digital version",", including all the additional information and related content accessible through the web. In other words, without a valid digital link URI, there’s no cake at all.",[97,28854,28856],{"id":28855},"gs1-digital-link-uri-structure","GS1 digital link URI structure",[73,28858,28859],{},[82,28860],{"alt":28861,"height":28862,"src":28863,"title":28864,"width":2877},"Universal Resource Identifier",264,"\u002Fimages\u002F2024\u002F12\u002FUniversal-Resource-Identifier-1024x264.webp","GS1 digital link technology and main specs 2",[15,28866,28867,28868,28870,28872,28873,28876],{},"Here’s an example of a link constructed according to the rules of digital link URI syntax:",[399,28869],{},[399,28871],{},"Apart from the initial scheme defining the protocol, with HTTPS being the most recommended, ",[22,28874,28875],{},"the main elements of a valid digital link URI"," are:",[353,28878,28879,28885,28891,28896,28901,28906,28911],{},[356,28880,28881,28882],{},"the ",[22,28883,28884],{},"domain*",[356,28886,28887,28888],{},"the primary ",[22,28889,28890],{},"identification key*",[356,28892,28881,28893],{},[22,28894,28895],{},"identifier*",[356,28897,28881,28898],{},[22,28899,28900],{},"key qualifiers",[356,28902,28881,28903],{},[22,28904,28905],{},"qualifiers",[356,28907,28881,28908],{},[22,28909,28910],{},"data attributes",[356,28912,28881,28913],{},[22,28914,28915],{},"attributes",[15,28917,28918],{},"* These elements are mandatory to create a functioning digital link",[15,28920,28921],{},"Let’s see them one by one.",[73,28923,28924],{},[76,28925,28926,28928],{},[79,28927],{},[82,28929],{"alt":28930,"height":28931,"src":28932,"width":87},"How’s the Digital Link’s URI Composed",244,"\u002Fimages\u002F2022\u002F11\u002FHows-the-Digital-Links-URI-Composed.png",[97,28934,28936],{"id":28935},"gs1-digital-link-domain","GS1 digital link domain",[15,28938,28939,28940,28943],{},"The digital link domain defines the place on the Internet where you are looking things up. It’s the ",[22,28941,28942],{},"website address"," where the digital information connected to the identified product is organized and stored.",[15,28945,28946,28947,28950,28951,28954],{},"This is ",[22,28948,28949],{},"the core part of any digital link",", together with the product identifier, since the very nature of the digital link is the combination of a web address and a barcode, that ",[22,28952,28953],{},"brings products online",". Web addresses can be embedded in barcodes, such as QR codes, to connect to destinations online, enhancing customer engagement and creating more interactive packaging solutions.",[15,28956,28957,28958,28961],{},"Businesses will make sure to use ",[22,28959,28960],{},"their own registered domains or subdomains"," to highlight their brand and provide the most reliable source of information about their items.",[15,28963,28964,28965,28968],{},"In addition, the domain is also a crucial part of the digital link URI because ",[22,28966,28967],{},"it determines which resolver will be contacted"," in order to retrieve the desired information or piece of content, depending on who is visiting the digital link and from where. More on the resolver in a short while.",[97,28970,28972],{"id":28971},"gs1-digital-link-primary-identification-key","GS1 digital link primary identification key",[15,28974,28975,28976,28979,28980,28983],{},"The digital link primary identification key is a code (either a numeric value or a lower-case short name, both indicated by the",[50,28977,28978],{"href":23933}," GS1 digital link"," standard) that defines ",[22,28981,28982],{},"the type of identifier attached to the product"," that the system should expect to receive through the digital link.",[15,28985,1260,28986,28990,28991,28994],{},[50,28987,28989],{"href":27065,"rel":28988,"target":2104},[2102,2103],"GS1 digital link standard specifications"," include a long list of ",[22,28992,28993],{},"admitted GS1 application identifiers (AI)"," that can be used in constructing a digital link:",[353,28996,28997,28999,29002,29005,29008,29011,29014,29017,29020,29023,29026,29029,29032,29035,29038,29041,29044,29047,29050,29053,29056],{},[356,28998,10317],{},[356,29000,29001],{},"ITIP",[356,29003,29004],{},"Global Model Number",[356,29006,29007],{},"CPID",[356,29009,29010],{},"ship-to",[356,29012,29013],{},"bill-to",[356,29015,29016],{},"purchased from GLN",[356,29018,29019],{},"ship-for",[356,29021,29022],{},"Physical Location GLN",[356,29024,29025],{},"GLN of invoicing party",[356,29027,29028],{},"GLN of production\u002Fservice loc.",[356,29030,29031],{},"Party GLN",[356,29033,29034],{},"GSRN of the Provider",[356,29036,29037],{},"GSRN of the Recipient",[356,29039,29040],{},"GCN",[356,29042,29043],{},"SSCC",[356,29045,29046],{},"GDTI",[356,29048,29049],{},"GINC",[356,29051,29052],{},"GSIN",[356,29054,29055],{},"GRAI",[356,29057,29058],{},"GIAI",[15,29060,29061,29062,29065],{},"In the example URI above, the primary identification key “01” stands for GTIN. Accordingly, ",[22,29063,29064],{},"a proper GTIN number must be provided"," as a product identifier after “\u002F01\u002F”.",[97,29067,29069],{"id":29068},"gs1-digital-link-identifier","GS1 digital link identifier",[15,29071,29072,29073,29076],{},"The identifier is the string that ",[22,29074,29075],{},"provides the actual value of the product ID"," within the digital link, whose type is indicated by the primary identification key.",[15,29078,29079,29080,29083],{},"The identifier is the part of the digital link that will be ",[22,29081,29082],{},"read by scanners at points of sale",", pulling the relevant information needed at the checkout.",[15,29085,29086,29087,29090],{},"The most common and widely adopted type of identifier is the ",[22,29088,29089],{},"GTIN (Global Trade Item Number)",", used in both physical retail and e-commerce worldwide.",[15,29092,29093,29094,29097],{},"The GTIN itself is actually ",[22,29095,29096],{},"a family of identifiers",", including GTIN-12 (UPC-A), a 12-digit identification number mainly adopted in North America, GTIN-8 (EAN\u002FUCC-8), and GTIN-13 (EAN\u002FUCC-13), respectively an 8-digit and a 13-digit numbers adopted outside of the US, only to name the ones that are currently used at POS.",[97,29099,29101],{"id":29100},"gs1-digital-link-key-qualifiers","GS1 digital link key qualifiers",[15,29103,29104,29105,29108],{},"A key qualifier is a code that defines ",[22,29106,29107],{},"the type of product qualifier (like a batch reference or a serial number)"," added to the digital link. The qualifier is an optional part of the digital link, and multiple qualifiers can be included within the same URI if needed.",[15,29110,29111,29112,29115],{},"These are the ",[22,29113,29114],{},"key qualifiers allowed"," by the standard:",[353,29117,29118,29121,29124,29127,29130,29133,29136,29139,29142],{},[356,29119,29120],{},"Consumer Product Variant",[356,29122,29123],{},"Batch\u002FLot identifier",[356,29125,29126],{},"GTIN Serial Number",[356,29128,29129],{},"CPID Serial Number",[356,29131,29132],{},"GLN extension",[356,29134,29135],{},"Payment Reference Number",[356,29137,29138],{},"Service Relation Instance Number",[356,29140,29141],{},"Third-party controlled serialized extension to GTIN",[356,29143,29144],{},"GS1 UIC with Extension 1 and Importer Index",[15,29146,29147],{},"The key qualifier “22” in the digital link URI syntax example above, for instance, tells the system that a value for a CPV (Customer Product Variant) should be expected after “\u002F22\u002F”.",[97,29149,29151],{"id":29150},"gs1-digital-link-qualifiers","GS1 digital link qualifiers",[15,29153,29154,29155,29158],{},"The qualifier is the string that ",[22,29156,29157],{},"provides the actual value of the product qualifier"," within the digital link, whose type is indicated by the key qualifier.",[15,29160,29161,29162,29165],{},"As mentioned above, ",[22,29163,29164],{},"one or more qualifiers can be included"," in a digital link. For example, the variant of a product, its serial number, and information about the production batch\u002Flot.",[97,29167,29169],{"id":29168},"gs1-digital-link-data-attributes","GS1 digital link data attributes",[15,29171,29172,29173,29176],{},"A data attribute defines the type of value to be expected for ",[22,29174,29175],{},"secondary-level product information"," within a digital link, as opposed to identifiers and qualifiers.",[15,29178,29179,29180,29183,29184,386],{},"Like qualifiers, attributes are ",[22,29181,29182],{},"not mandatory"," in the digital link URI syntax, and there might be one or more, all of them ",[22,29185,29186],{},"expressed by key=value pairs",[15,29188,29189,29192],{},[22,29190,29191],{},"Data attributes suitable for use"," in a digital link include:",[353,29194,29195,29198,29201,29204,29207,29210,29213,29216,29219],{},[356,29196,29197],{},"Net weight",[356,29199,29200],{},"Gross weight",[356,29202,29203],{},"Length",[356,29205,29206],{},"Width",[356,29208,29209],{},"Depth",[356,29211,29212],{},"Best before date",[356,29214,29215],{},"Expiry date",[356,29217,29218],{},"First freeze date",[356,29220,29221,29222,29224],{},"Harvest date",[399,29223],{},"and many, many more.",[15,29226,29227,29228,29231,29232],{},"Even from this very short list, it’s easy to see how crucial digital link attributes can be for ",[22,29229,29230],{},"logistics management, inventory tracking,"," and granular ",[22,29233,29234],{},"supply chain visibility.",[97,29236,29238],{"id":29237},"gs1-digital-link-attributes","GS1 digital link attributes",[15,29240,29241,29242,29245],{},"The attribute is ",[22,29243,29244],{},"the actual value of the product attribute"," assigned via the data attribute key=value pairing. In other words, the attribute is the net or gross weight of the item, its measurements, or its expiration date, just to make a few examples.",[15,29247,29248],{},"In our model URI, the data attribute “17” signals an expiry date to follow after “17=”.",[15,29250,1260,29251,29254],{},[22,29252,29253],{},"formatting rules for the attributes"," are defined in the GS1 digital link standard specifications.",[89,29256,29258],{"id":29257},"gs1-digital-link-types","GS1 digital link types",[97,29260,29262],{"id":29261},"what-are-gs1-digital-link-types","What are GS1 digital link types?",[15,29264,29265,29266,29269],{},"Link types are to digital links as menu items are to websites: ",[22,29267,29268],{},"a series of available options for finding information and content"," related to a specific theme, topic, or category.",[15,29271,29272,29273,3377,29276,29279,29280,29282,29283,3377,29286,29289,29290,29293,29294,3377,29297,29300],{},"On a more practical level, you might need to make available through a digital link a plethora of additional resources, such as ",[22,29274,29275],{},"a page with more product information",[22,29277,29278],{},"nutritional facts label"," for food items, the ",[22,29281,10395],{},", the product ",[22,29284,29285],{},"recall status API",[22,29287,29288],{},"hazardous material info",", the",[22,29291,29292],{}," inventory"," status, the user ",[22,29295,29296],{},"instructions",[22,29298,29299],{},"clinical information"," for healthcare products, an e-commerce platform, or a loyalty program for customers. These, and many more, are link types in the digital link environment. The list of opportunities is actually endless.",[15,29302,29303,29304],{},"The link types layer is where you start perceiving the actual order of magnitude of the digital link innovation. With a barcode, you can store and transmit only so many characters carrying simple information. With a digital link, ",[22,29305,29306],{},"you can provide business partners and consumers with a whole menu of options all at once.",[15,29308,29309],{},"But how do you put the right information in the right hands? The answer is at the next level up the stack: the resolver layer.",[89,29311,27351],{"id":29312},"gs1-digital-link-resolver",[97,29314,29316],{"id":29315},"what-is-gs1-digital-link-resolver","What is GS1 digital link resolver?",[15,29318,1176,29319,29321,29322,29325],{},[50,29320,27351],{"href":27350}," is a web-based system that works as an interpreter and a traffic controller. It ",[22,29323,29324],{},"decompresses, validates, and translates the information stored in a digital link URI",", smart redirecting to the appropriate links or pieces of content.",[15,29327,29328,29329,29332],{},"The whole idea of “",[22,29330,29331],{},"a single link for many different purposes","“, which is essential to the digital link concept, would be a mere fantasy without the services provided by the resolver.",[15,29334,29335,29336,29339,29340,29343],{},"The resolver technology makes it possible that the same code works ",[22,29337,29338],{},"the same as a traditional linear barcode"," when scanned at POS, while if consumers read it with their smartphones, something entirely different can be shown, like ",[22,29341,29342],{},"a special offer or a video tutorial",". The digital link behavior can be determined by the device used to read it, the software, or the location where it’s read.",[15,29345,29346,29347,29350],{},"Essentially, the resolver is what turns a digital link into a hub providing ",[22,29348,29349],{},"access to multiple, contextually relevant information"," sources, defined by the link types. Without a resolver, a digital link can only connect a product to one single resource at a time.",[97,29352,29354],{"id":29353},"how-to-implement-a-gs1-digital-link-resolver","How to implement a GS1 digital link resolver",[15,29356,29357],{},"Technically, when a resolver receives a valid URI, a few things can happen:",[503,29359,29360,29367,29372],{},[356,29361,29362,29363,29366],{},"The resolver ",[22,29364,29365],{},"redirects to online resources"," (such as a product information page) or also to an API.",[356,29368,29362,29369],{},[22,29370,29371],{},"directly delivers a piece of content.",[356,29373,29362,29374,29377],{},[22,29375,29376],{},"redirects to another resolver"," if it doesn’t have the necessary info about the identified item.",[73,29379,29380],{},[76,29381,29382,29384],{},[79,29383],{},[82,29385],{"alt":29354,"height":29386,"src":29387,"width":29388},881,"\u002Fimages\u002F2022\u002F12\u002FHow-to-implement-a-GS1-digital-link-resolver.jpg",1457,[15,29390,29391,29392,29395],{},"While virtually anybody with enough human resources, time, and money to invest can build a resolver, in reality, ",[22,29393,29394],{},"solid and reliable resolving services can be supplied by third-party providers like Digital Link"," (it’s us!), with a flexible Software-as-a-Service (SaaS) model.",[15,29397,29398,29399,29402,29403,29406,29407,29410,29411,27595],{},"In our case, the digital link resolver comes bundled with a state-of-the-art, end-to-end solution that includes a ",[22,29400,29401],{},"dynamic QR code generator",", a ",[22,29404,29405],{},"QR visual editor",", an intuitive ",[22,29408,29409],{},"product page builder",", advanced ",[22,29412,29413],{},"statistics",[89,29415,29417],{"id":29416},"gs1-digital-link-apps","GS1 digital link apps",[97,29419,29421],{"id":29420},"what-are-gs1-digital-link-apps","What are GS1 digital link apps?",[15,29423,29424,29425,29428],{},"GS1 digital link apps are ",[22,29426,29427],{},"third-party software built on top of the GS1 digital link standard"," providing specific services to specific audiences.",[15,29430,29431,29432,29435,29436,29439,29440,29443],{},"Businesses, organizations, and solution providers are ",[22,29433,29434],{},"free to develop digital link-based applications that serve their individual purposes"," and put the standard’s capabilities to good use, from ",[22,29437,29438],{},"track & trace mobile applications"," for retailers to ",[22,29441,29442],{},"augmented reality experiences"," for end-users.",[15,29445,29446,29451],{},[50,29447,29450],{"href":29448,"rel":29449,"target":2104},"https:\u002F\u002Fgithub.com\u002Fgs1\u002FDigitalLinkDocs",[2102,2103,15432],"Tool kits and source code"," have been made available by the GS1 authority on an open license for developers to create digital link applications.",[89,29453,29455],{"id":29454},"gs1-digital-link-linked-data","GS1 digital link linked data",[97,29457,29459],{"id":29458},"what-are-linked-data","What are linked data?",[15,29461,29462,29463,29466],{},"Linked data are ",[22,29464,29465],{},"structured data about the product"," provided by an authoritative, reliable source through a digital link and formatted in a way that makes them interpretable by machines.",[73,29468,29469],{},[76,29470,29471,29473],{},[79,29472],{},[82,29474],{"alt":29475,"height":29476,"src":29477,"width":28772},"What are linked data",756,"\u002Fimages\u002F2022\u002F12\u002FWhat-are-linked-data_.jpg",[15,29479,29480,29481,386],{},"This is essential in every situation in which an automated process needs to translate trusted data into human-readable meaningful information. For instance, when it comes to ",[22,29482,9865],{},[15,29484,29485,29486,29489],{},"At the same time, linked data are structured data, and structured data are key to ",[22,29487,29488],{},"improving the findability of a product on the web",". Yes, we’re talking SEO.",[15,29491,29492,29493,29496],{},"Through linked data, digital links feed ",[22,29494,29495],{},"an unprecedented amount of authentic, easily digestible, and extremely accurate product data"," to search engines’ algorithms, incredibly enriching a product’s knowledge graph, the ever-expanding network of entities and properties related to that product and interlinked with each other.",[89,29498,29500],{"id":29499},"gs1-digital-link-implementation-additional-elements","GS1 digital link implementation additional elements",[15,29502,29503,29506],{},[22,29504,29505],{},"URI, link types, resolver, apps, and linked data"," are the five layers of the digital link cake. But what about the topping?",[15,29508,29509],{},"Baking apart, we have mentioned at the beginning of this guide that maybe there’s something more to digital link implementation than the elements in the layer cake model.",[15,29511,29512],{},"GS1 Digital Link can strengthen brand loyalty by providing immediate access to essential product information, such as allergens and sourcing details, enhancing consumer engagement and fostering a stronger connection between brands and consumers.",[15,29514,29515,29516,29519,29520,29522],{},"First, to make the magic happen you need a solution to ",[22,29517,29518],{},"effectively attach a digital link to a product"," and redirect visitors. That solution is a ",[22,29521,19877],{},": a QR code, for example, or a Data Matrix.",[15,29524,29525,29526,29529,29530,29533,29534],{},"Second, manually constructing digital link URIs one by one is obviously not sustainable. Also because you want to make sure that there are neither ",[22,29527,29528],{},"syntax errors"," nor ",[22,29531,29532],{},"typos or wrong"," information in your digital link before proceeding to print a flawed digital link QR on hundreds of thousands of, say, soda cans. You need a reliable tool to ",[22,29535,29536],{},"generate and validate your digital links",[15,29538,29539],{},"Let’s get into details about these two important aspects of GS1 digital link implementation.",[89,29541,29543],{"id":29542},"gs1-digital-link-data-carriers","GS1 digital link data carriers",[97,29545,29547],{"id":29546},"what-is-a-data-carrier","What is a data carrier?",[15,29549,29550,29551,29554,29555,29558],{},"Generally speaking, any medium that is capable of ",[22,29552,29553],{},"holding and conveying data",", and especially machine-readable data, can be considered a data carrier. While this definition also applies to vinyl records, hard drives, and human DNA, we’re mostly interested in ",[22,29556,29557],{},"data carriers in which a digital link can be encoded",", and that can be somehow added to the product itself, to its label or packaging.",[15,29560,29561,29562,29565,29566,29569],{},"There are currently two types of data carriers available for digital links, and both of them are 2D barcodes: ",[22,29563,29564],{},"QR codes and Data Matrix",". Digital link QRs, in particular, are expected to ",[22,29567,29568],{},"replace in a few years the multiple barcodes"," (both 1D and 2D) and RFID or NFC tags often used on product packaging to connect consumers to relevant information and additional content. A single code will do all the heavy lifting.",[15,29571,29572],{},"But which type of data carrier should you choose? Here are some pros and cons.",[97,29574,29576],{"id":29575},"digital-link-qr-code","Digital link QR code",[15,29578,29579,29580,29583],{},"Do we really need to explain what a QR is? They’re ubiquitous, with 75% of respondents to a survey in the US saying they are “eager to use more QRs” (Insider Intelligence, 2022). Basically, ",[22,29581,29582],{},"everything has a QR now",", from commodities to restaurant menus, from business cards to car parts.",[73,29585,29586],{},[76,29587,29588,29590],{},[79,29589],{},[82,29591],{"alt":29592,"height":29386,"src":29593,"width":28772},"Digital link QR Code","\u002Fimages\u002F2022\u002F12\u002FDigital-link-QR-Code.jpg",[15,29595,29596,29597,29600,29601,386],{},"QR codes can be ",[22,29598,29599],{},"read by smartphone cameras",", without any additional app, and they can store ",[22,29602,29603],{},"up to 4,296 alphanumeric characters",[15,29605,29606,29607,29609,29610,29613],{},"Static QR codes contain information directly encoded in their pattern, while ",[22,29608,17444],{}," contain ",[22,29611,29612],{},"a short link redirecting to online resources",", making it possible to change and update their linked content over time.",[97,29615,29617],{"id":29616},"digital-link-data-matrix","Digital link Data Matrix",[15,29619,29620,29621,29624,29625,29628],{},"Data Matrix is ",[22,29622,29623],{},"a type of 2D barcode"," that holds less data than a QR (max 2,335 alphanumeric characters) but is more easily readable by scanning devices even at ",[22,29626,29627],{},"a very small size"," (2-3 square mm) and with a low contrast ratio.",[73,29630,29631],{},[76,29632,29633,29635],{},[79,29634],{},[82,29636],{"alt":29637,"height":29386,"src":29638,"width":28772},"Digital link Data","\u002Fimages\u002F2022\u002F12\u002FDigital-link-Data-Matrix.jpg",[15,29640,29641],{},"Data Matrix codes are mainly used in healthcare and electronic components.",[15,29643,29644,29645,29648],{},"All things considered, ",[22,29646,29647],{},"we strongly suggest you use QRs"," as data carriers for your digital links, especially if you want consumers to interact with them.",[89,29650,29652],{"id":29651},"gs1-digital-link-generation-and-validation","GS1 digital link generation and validation",[15,29654,29655,29656,29659,29660,29663,29664,29667,29668,1018,29670,29673],{},"GS1 digital link generation and validation is the machine-operated process of ",[22,29657,29658],{},"assembling"," correct and functioning ",[22,29661,29662],{},"digital link URIs",", creating ",[22,29665,29666],{},"shortened links"," for them, encoding them in ",[22,29669,19916],{},[22,29671,29672],{},"testing and validating"," both the URIs themselves and the 2D codes carrying the digital link to make sure they work properly.",[15,29675,29676],{},"Let’s say you did your homework and got all your domains, identifiers, qualifiers, and attributes ready to construct the digital link URIs for your products, and maybe you also decided you need QR codes as data carriers for your digital links.",[15,29678,29679,29680,29683,29684,29687],{},"What would you do next? ",[22,29681,29682],{},"Build the URIs yourself in a spreadsheet",", one by one? And then? Maybe go to a QR code generator online and ",[22,29685,29686],{},"make a QR for each one of your links","? That would be a nightmare and the furthest thing from a mistake-proof process. Definitely not a suitable solution for any company or organization.",[97,29689,29691],{"id":29690},"digital-link-generator","Digital link generator",[15,29693,29694,29695,29698,29699,29702],{},"What you need is a tool that",[22,29696,29697],{}," automates these tasks",", and maybe also capable of pulling the necessary values to populate the URI from a database of product information, to ",[22,29700,29701],{},"bulk-create digital link QR codes"," for all the items in your catalog.",[15,29704,29705,29706,29709,29710,3377,29713,1018,29716,29719,29720,29723],{},"What you need is a ",[22,29707,29708],{},"digital link generator like Digital Link",". With just a basic identifier such as a GTIN number as input, we create for you in real-time ",[22,29711,29712],{},"a digital link QR",[22,29714,29715],{},"corresponding short URL",[22,29717,29718],{},"a mobile-optimized product landing page"," showcasing your product information. Our system also ",[22,29721,29722],{},"checks for syntax errors and invalid data"," as it processes your input, ensuring that everything’s OK at this stage.",[15,29725,29726,29727,29730,29731,29734,29735,29738],{},"You can then conveniently ",[22,29728,29729],{},"customize both the product page"," (tweaking the design, adding more elements or links, updating the content, or enabling new behaviors) ",[22,29732,29733],{},"and the digital link QR itself"," (inserting your logo, changing its colors, or adjusting its shape). As you edit the QR appearance, ",[22,29736,29737],{},"the system will tell you if it’s still readable"," or if you need to, for example, resize an image that you have added that is blocking the data pattern, or improve the contrast between the foreground and the background.",[15,29740,29741,29742,29745],{},"Our digital link generator has ",[22,29743,29744],{},"detailed statistics"," about visits to your digital links, that will add a new dimension to your business intelligence.",[15,29747,29748],{},"We’ve got your digital link implementation and day-to-day operations covered!",[89,29750,29752],{"id":29751},"future-of-gs1-digital-link","Future of GS1 Digital Link",[15,29754,29755],{},"The future of GS1 Digital Link is poised for significant growth and impact. As the industry moves towards the adoption of 2D barcodes to meet evolving supply chain needs and consumer expectations, GS1 Digital Link is set to play a pivotal role. With the 2027 Sunrise Date on the horizon, retailers and brand owners are gearing up for the transition to 2D barcodes, and GS1 Digital Link is a key component of this shift. As more businesses embrace this technology, we can anticipate increased adoption of digital links, leading to improved supply chain efficiency and enhanced consumer engagement. By connecting physical products to digital information, GS1 Digital Link is revolutionizing the way businesses interact with consumers and manage their supply chains, setting the stage for a more connected and transparent future.",{"title":566,"searchDepth":567,"depth":567,"links":29757},[29758,29759,29760,29761,29772,29775,29779,29782,29785,29786,29791,29794],{"id":28700,"depth":570,"text":28701},{"id":28735,"depth":570,"text":28736},{"id":28813,"depth":570,"text":28814},{"id":28820,"depth":570,"text":28821,"children":29762},[29763,29764,29765,29766,29767,29768,29769,29770,29771],{"id":28824,"depth":567,"text":28825},{"id":28855,"depth":567,"text":28856},{"id":28935,"depth":567,"text":28936},{"id":28971,"depth":567,"text":28972},{"id":29068,"depth":567,"text":29069},{"id":29100,"depth":567,"text":29101},{"id":29150,"depth":567,"text":29151},{"id":29168,"depth":567,"text":29169},{"id":29237,"depth":567,"text":29238},{"id":29257,"depth":570,"text":29258,"children":29773},[29774],{"id":29261,"depth":567,"text":29262},{"id":29312,"depth":570,"text":27351,"children":29776},[29777,29778],{"id":29315,"depth":567,"text":29316},{"id":29353,"depth":567,"text":29354},{"id":29416,"depth":570,"text":29417,"children":29780},[29781],{"id":29420,"depth":567,"text":29421},{"id":29454,"depth":570,"text":29455,"children":29783},[29784],{"id":29458,"depth":567,"text":29459},{"id":29499,"depth":570,"text":29500},{"id":29542,"depth":570,"text":29543,"children":29787},[29788,29789,29790],{"id":29546,"depth":567,"text":29547},{"id":29575,"depth":567,"text":29576},{"id":29616,"depth":567,"text":29617},{"id":29651,"depth":570,"text":29652,"children":29792},[29793],{"id":29690,"depth":567,"text":29691},{"id":29751,"depth":570,"text":29752},"A step-by-step introduction to GS1 digital link technology: every element of the standard behind the move from barcodes to QR codes.",{},"\u002Fimages\u002F2022\u002F11\u002FGS1-digital-link-technology.jpg","\u002Fguides\u002Fgs1-digital-link-technology","2024-12-09T06:25:00+01:00",{"title":28687,"description":29795},"guides\u002Fgs1-digital-link-technology","2025-01-13T13:25:30+01:00",[29804],{"id":29805,"title":29806},"H2idDJeH3o4","GS1 Digital Link Layer Cake","T_k_DzLSiqp2uOTYsjh40ozXhZ8B7szWGkru1xepBSw",{"id":29809,"title":29810,"author":7,"body":29811,"category":7,"description":30160,"extension":612,"heading":30161,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":30162,"navigation":614,"ogImage":30163,"path":30164,"publishedAt":30165,"sections":7,"seo":30166,"sourcePath":30167,"stem":30168,"updatedAt":30169,"videos":7,"__hash__":30170},"pages\u002Fguides\u002Fgs1-digital-link-testing.md","GS1 Digital Link testing for packaging and compliance",{"type":9,"value":29812,"toc":30148},[29813],[12,29814,29815,29819,29828,29835,29839,29842,29867,29870,29880,29884,29890,29896,29907,29910,29920,29924,29927,29930,29933,29944,29947,29957,29961,29964,29975,29978,29982,29985,30011,30014,30024,30028,30031,30057,30060,30064,30067,30092,30095,30105,30109,30112,30115,30129,30132,30136,30139,30145],{},[89,29816,29818],{"id":29817},"a-new-era-for-product-identifiers","A new era for product identifiers",[15,29820,29821,29822,29824,29825,29827],{},"The barcode has been the universal product identifier for decades. But the retail world is entering a new era, and ",[50,29823,273],{"href":272}," is at the center of that transformation. Instead of a static set of lines carrying only a product number, the ",[22,29826,5496],{}," connects physical products to digital content. When scanned with consumers’ mobile devices, it opens a web address that can host everything from product details to sustainability reports.",[15,29829,29830,29831,29834],{},"For this system to work at scale, however, testing becomes essential. ",[22,29832,29833],{},"GS1 Digital Link testing"," ensures that encoded data is correctly formatted, accessible, and reliable across the supply chain. From manufacturers to retailers, every business needs to validate that their digital links deliver the right information, in the right structure, every time.",[89,29836,29838],{"id":29837},"why-gs1-digital-link-testing-is-essential","Why GS1 Digital Link testing is essential",[15,29840,29841],{},"Moving from linear barcodes to digital links isn’t just a packaging update. It’s a structural shift in how data flows through supply chains and how customers interact with products. Testing plays a crucial role in several areas:",[353,29843,29844,29850,29856,29861],{},[356,29845,29846,29849],{},[22,29847,29848],{},"Compliance",": GS1 standards define how identifiers, batch numbers, and other encoded information must be structured. Testing confirms that packaging and systems comply before products reach retail shelves.",[356,29851,29852,29855],{},[22,29853,29854],{},"Supply chain visibility",": Accurate digital links allow manufacturers, distributors, and retailers to track items across distribution channels, providing end-to-end transparency.",[356,29857,29858,29860],{},[22,29859,4905],{},": When a customer scans a QR code, they expect consistent and useful digital information. Testing prevents broken links, missing resources, or confusing redirects that can damage brand loyalty.",[356,29862,29863,29866],{},[22,29864,29865],{},"System interoperability",": Businesses rely on multiple software platforms, solution providers, and databases. Testing ensures identifiers and encoded data remain valid across all systems.",[15,29868,29869],{},"In short, testing is the bridge that connects GS1’s vision of a smarter supply chain with the practical realities of retail and consumer experience.",[73,29871,29872],{},[76,29873,29874,29876],{},[79,29875],{},[82,29877],{"alt":29878,"height":85,"src":29879,"width":87},"A technician in a lab scans a GS1 Digital Link QR code on packaged food to verify compliance and data accuracy.","\u002Fimages\u002F2025\u002F08\u002FA-technician-in-a-lab-scans-a-GS1-Digital-Link-QR-code-on-packaged-food-to-verify-compliance-and-data-accuracy.png",[89,29881,29883],{"id":29882},"how-gs1-digital-link-works-in-practice","How GS1 Digital Link works in practice",[15,29885,29886,29887,29889],{},"At its core, a ",[50,29888,5576],{"href":17468}," turns the product identifier (such as a GTIN) into a structured web address. That address can carry parameters like batch numbers, expiration dates, or other essential data. When scanned, it directs users to a resolver or platform that provides the correct digital content.",[15,29891,29892,29893,29895],{},"For example, a single ",[22,29894,5496],{}," on a package can serve multiple audiences:",[353,29897,29898,29901,29904],{},[356,29899,29900],{},"A customer scanning with a mobile phone might see recipes, product origin, or recycling tips.",[356,29902,29903],{},"A retailer might access inventory or pricing updates.",[356,29905,29906],{},"A healthcare professional might verify batch numbers or safety alerts.",[15,29908,29909],{},"Without proper testing, however, these experiences can break down. An incorrectly formatted identifier or missing parameter can lead to errors that affect both business operations and customer satisfaction.",[73,29911,29912],{},[76,29913,29914,29916],{},[79,29915],{},[82,29917],{"alt":29918,"height":85,"src":29919,"width":87},"A shopper scans a GS1 Digital Link QR code on a product package in a retail store, accessing detailed product information on their phone.","\u002Fimages\u002F2025\u002F08\u002FA-shopper-scans-a-GS1-Digital-Link-QR-code-on-a-product-package-in-a-retail-store-accessing-detailed-product-information-on-their-phone.png",[89,29921,29923],{"id":29922},"the-role-of-brand-owners-and-manufacturers","The role of brand owners and manufacturers",[15,29925,29926],{},"Brand owners carry much of the responsibility for ensuring that digital links are validated before packaging goes into production. Testing at this stage avoids costly recalls or compliance issues later in the distribution chain.",[15,29928,29929],{},"Manufacturers also need to work with solution providers and software platforms to make sure encoded data is correctly implemented. Whether it’s a batch of healthcare products, food items, or consumer electronics, every code must meet GS1 standards to be considered compliant.",[15,29931,29932],{},"This process often involves:",[353,29934,29935,29938,29941],{},[356,29936,29937],{},"Generating sample QR codes and scanning them across different mobile devices.",[356,29939,29940],{},"Confirming that the server and resolver deliver the intended digital content.",[356,29942,29943],{},"Validating that the structure of the web address supports both current identifiers and future updates.",[15,29945,29946],{},"By embedding GS1 Digital Link testing into product development, companies protect both their supply chain and their reputation.",[73,29948,29949],{},[76,29950,29951,29953],{},[79,29952],{},[82,29954],{"alt":29955,"height":85,"src":29956,"width":87},"A person holding a smartphone displaying a GS1 Digital Link validation message, ensuring encoded data is correctly formatted.","\u002Fimages\u002F2025\u002F08\u002FA-person-holding-a-smartphone-displaying-a-GS1-Digital-Link-validation-message-ensuring-encoded-data-is-correctly-formatted.png",[89,29958,29960],{"id":29959},"what-solution-providers-and-retailers-need-to-validate","What solution providers and retailers need to validate",[15,29962,29963],{},"Testing isn’t limited to manufacturers. Retailers and service providers also need assurance that digital link QR codes will integrate seamlessly into their systems. This includes:",[353,29965,29966,29969,29972],{},[356,29967,29968],{},"Verifying that their point-of-sale systems recognize and process GS1 Digital Link barcodes.",[356,29970,29971],{},"Ensuring data captured from codes supports analytics, loyalty programs, and promotions.",[356,29973,29974],{},"Confirming that product identifiers and encoded parameters align with existing databases.",[15,29976,29977],{},"Without these validations, the promise of smarter packaging and connected retail experiences falls short. Testing becomes the shared responsibility of every stakeholder in the supply chain.",[89,29979,29981],{"id":29980},"common-issues-identified-through-testing","Common issues identified through testing",[15,29983,29984],{},"Like any new technology, GS1 Digital Link adoption comes with challenges. Testing helps businesses identify and correct issues before they become widespread. The most common include:",[353,29986,29987,29993,29999,30005],{},[356,29988,29989,29992],{},[22,29990,29991],{},"Incorrectly formatted identifiers"," that prevent systems from reading codes.",[356,29994,29995,29998],{},[22,29996,29997],{},"Unstable web domains"," leading to broken links.",[356,30000,30001,30004],{},[22,30002,30003],{},"Server configuration errors"," that block access to digital information.",[356,30006,30007,30010],{},[22,30008,30009],{},"Inconsistent user experiences"," across different mobile devices and browsers.",[15,30012,30013],{},"By addressing these issues early, companies can move forward with confidence and reduce friction in deployment.",[73,30015,30016],{},[76,30017,30018,30020],{},[79,30019],{},[82,30021],{"alt":30022,"height":85,"src":30023,"width":87},"A pharmacist scans a GS1 Digital Link QR code on a cream box at the register while a customer scans another product with their phone to view its digital product passport.","\u002Fimages\u002F2025\u002F08\u002FA-pharmacist-scans-a-GS1-Digital-Link-QR-code-on-a-cream-box-at-the-register-while-a-customer-scans-another-product-with-their-phone-to-view-its-digital-product-passport.png",[89,30025,30027],{"id":30026},"the-benefits-of-robust-gs1-digital-link-testing","The benefits of robust GS1 Digital Link testing",[15,30029,30030],{},"Investing in proper testing provides long-term benefits that go beyond compliance. Companies gain:",[353,30032,30033,30039,30045,30051],{},[356,30034,30035,30038],{},[22,30036,30037],{},"Brand positioning",": Reliable digital experiences strengthen brand loyalty and increase customer trust.",[356,30040,30041,30044],{},[22,30042,30043],{},"Operational efficiency",": Clear supply chain visibility reduces errors, delays, and redundant processes.",[356,30046,30047,30050],{},[22,30048,30049],{},"Regulatory security",": Meeting compliance requirements reduces the risk of penalties or product withdrawals.",[356,30052,30053,30056],{},[22,30054,30055],{},"Future readiness",": A solid testing framework ensures adaptability as GS1 Digital standards evolve.",[15,30058,30059],{},"In other words, GS1 Digital Link testing is not just about avoiding problems. It’s about positioning companies for growth in a connected retail landscape.",[89,30061,30063],{"id":30062},"real-world-applications-across-industries","Real-world applications across industries",[15,30065,30066],{},"The importance of testing becomes clearer when we look at specific sectors:",[353,30068,30069,30075,30081,30086],{},[356,30070,30071,30074],{},[22,30072,30073],{},"Retail",": Large distribution networks rely on GS1 Digital Link to ensure consistent product identifiers across systems. Testing validates that customers scanning in stores always reach the correct product page.",[356,30076,30077,30080],{},[22,30078,30079],{},"Healthcare",": Safety and compliance are paramount. Testing verifies that batch numbers and expiration dates are correctly encoded and accessible, helping professionals confirm product authenticity.",[356,30082,30083,30085],{},[22,30084,805],{},": From verifying sustainability claims to providing allergen information, testing ensures packaging delivers accurate and trustworthy digital content.",[356,30087,30088,30091],{},[22,30089,30090],{},"Manufacturing",": For industrial products, testing confirms identifiers remain valid across multiple software systems, from production to sale.",[15,30093,30094],{},"Each sector depends on testing to deliver on the promise of smarter packaging and connected distribution.",[73,30096,30097],{},[76,30098,30099,30101],{},[79,30100],{},[82,30102],{"alt":30103,"height":85,"src":30104,"width":87},"A cashier scans the QR code on the clothing tag of a pair of jeans at checkout, validating product data.","\u002Fimages\u002F2025\u002F08\u002FA-cashier-scans-the-QR-code-on-the-clothing-tag-of-a-pair-of-jeans-at-checkout-validating-product-data.png",[89,30106,30108],{"id":30107},"the-business-case-for-testing-frameworks","The business case for testing frameworks",[15,30110,30111],{},"Companies that treat GS1 Digital Link testing as a one-time effort risk missing long-term benefits. Building a continuous framework allows businesses to keep pace with regulatory updates, evolving customer expectations, and new market opportunities.",[15,30113,30114],{},"This can involve:",[353,30116,30117,30120,30123,30126],{},[356,30118,30119],{},"Integrating automated validation tools into development.",[356,30121,30122],{},"Partnering with GS1 member organizations for compliance checks.",[356,30124,30125],{},"Collecting feedback from retailers, distributors, and customers to improve digital content.",[356,30127,30128],{},"Monitoring performance analytics to confirm codes are scanned and delivering value.",[15,30130,30131],{},"By treating testing as part of their digital transformation strategy, businesses not only comply with standards but also enhance their competitive positioning.",[89,30133,30135],{"id":30134},"what-does-gs1-digital-link-testing-mean-for-the-future","What does GS1 Digital Link testing mean for the future?",[15,30137,30138],{},"The transition from traditional barcodes to digital links represents one of the most significant shifts in retail and supply chain history. Testing will remain the foundation that makes this transformation possible.",[15,30140,30141,30142,30144],{},"As companies prepare for 2027 and beyond, ",[50,30143,273],{"href":272}," testing ensures that every product identifier connects reliably to digital content, every code supports supply chain visibility, and every scan builds consumer trust.",[15,30146,30147],{},"The future is one where physical products are permanently connected to digital information, and robust testing makes that future real.",{"title":566,"searchDepth":567,"depth":567,"links":30149},[30150,30151,30152,30153,30154,30155,30156,30157,30158,30159],{"id":29817,"depth":570,"text":29818},{"id":29837,"depth":570,"text":29838},{"id":29882,"depth":570,"text":29883},{"id":29922,"depth":570,"text":29923},{"id":29959,"depth":570,"text":29960},{"id":29980,"depth":570,"text":29981},{"id":30026,"depth":570,"text":30027},{"id":30062,"depth":570,"text":30063},{"id":30107,"depth":570,"text":30108},{"id":30134,"depth":570,"text":30135},"Discover why GS1 Digital Link testing is vital for packaging and compliance. Ensure QR codes work reliably and build brand trust.","GS1 Digital Link testing: Why it matters for packaging, compliance, and brand trust",{},"\u002Fimages\u002F2025\u002F08\u002FGS1-Digital-Link-testing.png","\u002Fguides\u002Fgs1-digital-link-testing","2025-08-19T17:22:42+02:00",{"title":29810,"description":30160},"\u002Fguides\u002Fgs1-digital-link-testing\u002F","guides\u002Fgs1-digital-link-testing","2025-08-19T17:22:45+02:00","cJ6znGL78ExqahDkmJ4VsQ6uZ1ohjeIMXK4A-TCrPWM",{"id":30172,"title":30173,"author":7,"body":30174,"category":7,"description":30713,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":30714,"navigation":614,"ogImage":30715,"path":30716,"publishedAt":30717,"sections":7,"seo":30718,"sourcePath":12172,"stem":30719,"updatedAt":30720,"videos":7,"__hash__":30721},"pages\u002Fguides\u002Fhow-to-create-a-digital-product-passport.md","How to create a digital product passport for compliance",{"type":9,"value":30175,"toc":30675},[30176],[12,30177,30178,30182,30191,30194,30197,30201,30207,30210,30220,30224,30227,30231,30234,30238,30249,30253,30256,30260,30263,30267,30270,30274,30277,30281,30284,30287,30297,30301,30310,30313,30316,30320,30323,30329,30339,30343,30350,30353,30356,30360,30366,30369,30373,30376,30379,30389,30393,30400,30403,30406,30416,30420,30423,30427,30430,30434,30437,30441,30444,30448,30451,30455,30458,30462,30465,30468,30478,30482,30485,30489,30495,30498,30501,30511,30515,30518,30521,30525,30532,30535,30538,30542,30545,30548,30558,30562,30568,30571,30574,30578,30581,30584,30588,30591,30598,30602,30605,30625,30628,30638,30642,30645,30648,30652,30655,30662,30665],{},[89,30179,30181],{"id":30180},"what-is-a-digital-product-passport-and-why-is-it-becoming-essential","What is a digital product passport, and why is it becoming essential?",[15,30183,1260,30184,30186,30187,30190],{},[50,30185,9234],{"href":6106}," (DPP) is set to become a core requirement for selling goods in Europe and beyond. But what exactly is it, what detailed information does it provide about products, and ",[43,30188,30189],{},"how to create a digital product passport"," that meets upcoming regulations?",[15,30192,30193],{},"In short, a digital product passport is a standardized way of making detailed data available to anyone who scans a code on the product. That includes consumers, regulators, retailers, and everyone else involved in the supply chain. It supports transparency, circularity, safety, and regulatory compliance across industries.",[15,30195,30196],{},"But here’s the twist: the official EU requirements are still being finalized. So, how can brands get ready?",[89,30198,30200],{"id":30199},"can-i-create-a-digital-product-passport-before-eu-rules-are-finalized","Can I create a digital product passport before EU rules are finalized?",[15,30202,30203,30204,30206],{},"Yes, and in fact, you should. The direction is clear, and waiting until the last minute will only create stress and technical debt, making it harder to ensure compliance. That’s why ",[50,30205,273],{"href":272}," already offers a flexible, future-ready solution that businesses can use today.",[15,30208,30209],{},"Rather than guessing what the final DPP framework will look like, our platform offers customizable templates for different product categories. Whether you’re working in food and beverages, wine and spirits, baby products, cosmetics and skincare, supplements and sports nutrition, or apparel and textiles, there’s a tailored option ready for you. These templates already meet current global e-labeling requirements and are easily adaptable as new regulations come into play.",[73,30211,30212],{},[76,30213,30214,30216],{},[79,30215],{},[82,30217],{"alt":30218,"height":85,"src":30219,"width":87},"A person scans a QR code on a skincare bottle using a smartphone in a bright beauty store, viewing product passport data.","\u002Fimages\u002F2025\u002F05\u002FA-person-scans-a-QR-code-on-a-skincare-bottle-using-a-smartphone-in-a-bright-beauty-store-viewing-product-passport-data.png",[89,30221,30223],{"id":30222},"what-should-a-digital-product-passport-include","What should a digital product passport include?",[15,30225,30226],{},"While the specifics will vary by category and region, a solid digital product passport usually includes a core set of information to meet regulatory requirements and ensure transparency and compliance.",[97,30228,30230],{"id":30229},"product-name-and-description","Product name and description",[15,30232,30233],{},"This is the foundation of the passport. It tells the user what the product is and outlines its key characteristics.",[97,30235,30237],{"id":30236},"ingredients-or-materials","Ingredients or materials",[15,30239,30240,30241,1014,30245,30248],{},"Consumers and regulators need to know what the product is made of, whether it’s ",[50,30242,30244],{"href":30243},"\u002Fguides\u002Fqr-codes-on-food-packaging\u002F","food",[50,30246,9435],{"href":30247},"\u002Fguides\u002Fqr-codes-on-cosmetics-packaging\u002F",", or textiles.",[97,30250,30252],{"id":30251},"country-of-origin","Country of origin",[15,30254,30255],{},"Clear visibility into where the product was produced or assembled supports both traceability and consumer trust.",[97,30257,30259],{"id":30258},"manufacturing-and-batch-information","Manufacturing and batch information",[15,30261,30262],{},"This helps with quality assurance and enables targeted recalls if needed.",[97,30264,30266],{"id":30265},"recycling-or-disposal-instructions","Recycling or disposal instructions",[15,30268,30269],{},"Essential for meeting environmental labeling laws and promoting responsible consumer behavior through sustainable practices.",[97,30271,30273],{"id":30272},"certifications-and-sustainability-data","Certifications and sustainability data",[15,30275,30276],{},"Highlighting certifications or eco-friendly practices can support brand values and customer expectations.",[97,30278,30280],{"id":30279},"safety-information-and-warnings","Safety information and warnings",[15,30282,30283],{},"Any product that could present a risk must include relevant usage instructions or hazard symbols.",[15,30285,30286],{},"On Digital Link, all of this content is managed through a centralized dashboard. You can build landing pages, add media, and translate everything into multiple languages, all tied to one single, scannable code.",[73,30288,30289],{},[76,30290,30291,30293],{},[79,30292],{},[82,30294],{"alt":30295,"height":85,"src":30296,"width":87},"A close-up of a person holding a pasta package and scanning its QR code, showing a digital passport with product ingredients and recycling info on their phone screen.","\u002Fimages\u002F2025\u002F05\u002FA-close-up-of-a-person-holding-a-pasta-package-and-scanning-its-QR-code-showing-a-digital-passport-with-product-ingredients-and-recycling-info-on-their-phone-screen.png",[89,30298,30300],{"id":30299},"what-is-the-sustainable-products-regulation-and-how-is-it-connected-to-dpps","What is the Sustainable Products Regulation, and how is it connected to DPPs?",[15,30302,30303,30304,30307,30308,386],{},"The EU’s upcoming ",[22,30305,30306],{},"Sustainable Products Regulation"," (ESPR) aims to make sustainable products the norm across the European market. It sets requirements for product durability, reusability, energy efficiency, and, most notably, information transparency through the ",[22,30309,6107],{},[15,30311,30312],{},"The DPP acts as the delivery mechanism for many of these obligations. It allows brands to display repair instructions, sourcing details, environmental impact scores, and recycling options without overcrowding packaging. By embedding this data in a data carrier like a next-generation QR code, brands can stay ahead of sustainability rules while offering more value to consumers.",[15,30314,30315],{},"The regulation is broad in scope and will impact industries ranging from fashion and electronics to furniture and food. Getting started now allows you to align your DPPs with the ESPR roadmap before enforcement kicks in.",[89,30317,30319],{"id":30318},"how-does-the-qr-code-work-with-a-digital-product-passport","How does the QR code work with a digital product passport?",[15,30321,30322],{},"The QR code on your packaging is the entry point. When scanned, it reveals the DPP as a mobile-friendly landing page customized for the user’s language and location. One scan gives access to everything: ingredients, allergens, origin, sustainability details, usage tips, and even videos.",[15,30324,30325,30326,30328],{},"Unlike static codes, ",[50,30327,273],{"href":272},"’s dynamic QR codes can be updated anytime without changing the packaging. This lets brands react to new rules, correct errors, or run seasonal campaigns, even after the product is on the shelf.",[73,30330,30331],{},[76,30332,30333,30335],{},[79,30334],{},[82,30336],{"alt":30337,"height":85,"src":30338,"width":87},"A woman holding a wine bottle labeled with a QR code for product info, photographed in front of a sunlit vineyard.","\u002Fimages\u002F2025\u002F05\u002FA-woman-holding-a-wine-bottle-labeled-with-a-QR-code-for-product-info-photographed-in-front-of-a-sunlit-vineyard.png",[89,30340,30342],{"id":30341},"how-does-digital-link-ensure-data-security","How does Digital Link ensure data security?",[15,30344,30345,30346,30349],{},"When brands start linking product-level data to scannable codes, questions around ",[22,30347,30348],{},"data security"," and data transparency naturally arise. What happens to the information once it’s scanned? Who controls the content? How is it protected?",[15,30351,30352],{},"Digital Link was built with enterprise-grade security in mind for effective digital product passport implementation. Our infrastructure ensures that encryption, access controls, and GDPR-compliant privacy practices shield your digital product passports (and the information they carry).",[15,30354,30355],{},"From version tracking to user permissions, you have full control over who can edit or view your product pages. This protects your compliance strategy, customer relationships, and brand reputation.",[89,30357,30359],{"id":30358},"what-does-dpp-implementation-involve","What does DPP implementation involve?",[15,30361,30362,30363,30365],{},"Implementing digital product passports starts with organizing your product data: batch numbers, ingredients, certifications, and so on. ",[50,30364,273],{"href":272}," helps you manage this through easy integrations with your ERP or PIM systems, enabling secure and automated data collection.",[15,30367,30368],{},"As part of the DPP process, your brand must consider the product’s entire lifecycle, from raw material sourcing to end-of-life. Our platform supports this with item-level traceability, dynamic pricing capabilities, and real-time updates enabled through end-of-line integration with printing systems.",[89,30370,30372],{"id":30371},"how-does-this-impact-the-supply-chain","How does this impact the supply chain?",[15,30374,30375],{},"Digital product passports offer complete supply chain visibility. From manufacturing process to point of sale, every stakeholder in global supply chains can access the same reliable product information. This supports supply chain traceability, enhances resource efficiency, and allows for precise action in case of recalls or fraud.",[15,30377,30378],{},"Moreover, businesses can collect valuable insights and data points across the entire supply chain, improving planning, inventory control, and forecasting.",[73,30380,30381],{},[76,30382,30383,30385],{},[79,30384],{},[82,30386],{"alt":30387,"height":85,"src":30388,"width":87},"A man in a safety vest scans a QR code on a cardboard box using a handheld scanner in a warehouse filled with inventory.","\u002Fimages\u002F2025\u002F05\u002FA-man-in-a-safety-vest-scans-a-QR-code-on-a-cardboard-box-using-a-handheld-scanner-in-a-warehouse-filled-with-inventory.png",[89,30390,30392],{"id":30391},"can-dpps-be-used-for-electric-vehicle-batteries","Can DPPs be used for electric vehicle batteries?",[15,30394,30395,30396,30399],{},"Yes, and they already are. The European Commission has made ",[22,30397,30398],{},"electric vehicle batteries"," one of the first product groups to require a Digital Product Passport under the new Battery Regulation.",[15,30401,30402],{},"Each EV battery must carry a unique, scannable code that links to a product passport detailing its materials, origin, repairability, expected lifespan, and carbon footprint. This helps regulators enforce sourcing rules and supports circular economy efforts like second-life reuse and recycling.",[15,30404,30405],{},"Digital Link’s system is flexible enough to handle high-complexity use cases like EV batteries. Our platform supports structured data fields, secure updates, and multilingual compliance, all essential for this sector.",[73,30407,30408],{},[76,30409,30410,30412],{},[79,30411],{},[82,30413],{"alt":30414,"height":85,"src":30415,"width":87},"A warehouse filled with EV battery packs, each labeled with a QR code, resting on wooden pallets under industrial lighting.","\u002Fimages\u002F2025\u002F05\u002FA-warehouse-filled-with-EV-battery-packs-each-labeled-with-a-QR-code-resting-on-wooden-pallets-under-industrial-lighting.png",[89,30417,30419],{"id":30418},"what-are-the-benefits-beyond-compliance","What are the benefits beyond compliance?",[15,30421,30422],{},"Creating a digital product passport isn’t just about meeting EU regulations. It’s about building smarter, more transparent products that reflect ethical and sustainable practices and that consumers actually want to engage with.",[97,30424,30426],{"id":30425},"tell-your-brand-story-through-video-text-and-images","Tell your brand story through video, text, and images",[15,30428,30429],{},"The DPP becomes a canvas for your narrative, letting you share what makes your product unique in richer formats.",[97,30431,30433],{"id":30432},"add-interactive-content-like-loyalty-programs-or-reviews","Add interactive content like loyalty programs or reviews",[15,30435,30436],{},"These features create engagement loops and turn one-time buyers into repeat customers.",[97,30438,30440],{"id":30439},"measure-engagement-and-scan-locations","Measure engagement and scan locations",[15,30442,30443],{},"With built-in analytics, you can see exactly how people are interacting with your product, and where.",[97,30445,30447],{"id":30446},"localize-product-information-by-region","Localize product information by region",[15,30449,30450],{},"Show different content depending on where the QR is scanned, without needing multiple codes.",[97,30452,30454],{"id":30453},"reduce-packaging-clutter-while-adding-more-value","Reduce packaging clutter while adding more value",[15,30456,30457],{},"By moving data off the label and into the cloud, you can reduce visual noise and still meet all legal requirements.",[89,30459,30461],{"id":30460},"how-does-dpp-contribute-to-sustainability","How does DPP contribute to sustainability?",[15,30463,30464],{},"By highlighting material composition, environmental footprint, and the product’s carbon footprint, a digital passport enhances transparency and enables consumers to make more sustainable choices.",[15,30466,30467],{},"It also aligns with circular economy goals by making information about recycling, reuse, or return schemes easily accessible. This empowers consumers while reducing the environmental impact of waste and overproduction.",[73,30469,30470],{},[76,30471,30472,30474],{},[79,30473],{},[82,30475],{"alt":30476,"height":85,"src":30477,"width":87},"A woman scans a QR code on a sustainable clothing tag with her phone, standing in a neutral-toned store.","\u002Fimages\u002F2025\u002F05\u002FA-woman-scans-a-QR-code-on-a-sustainable-clothing-tag-with-her-phone-standing-in-a-neutral-toned-store.png",[89,30479,30481],{"id":30480},"what-role-does-the-dpp-play-in-product-lifecycle-management","What role does the DPP play in product lifecycle management?",[15,30483,30484],{},"The digital product passport allows you to manage the product’s entire lifecycle digitally. From raw materials and production methods to usage and end of life, you can provide accurate data and updates without changing packaging. This supports more sustainable business practices and enhances product lifecycle management.",[89,30486,30488],{"id":30487},"how-does-a-dpp-improve-supply-chain-transparency","How does a DPP improve supply chain transparency?",[15,30490,30491,30492,30494],{},"One of the Digital Product Passport’s most powerful impacts is its ability to create ",[22,30493,8486],{},". With a single scan, downstream actors (retailers, consumers, and even recyclers) gain insight into how a product was made, where it traveled, and who handled it.",[15,30496,30497],{},"This transparency fosters trust and enables more efficient resource use and better risk management. For example, if a defect is discovered in a batch of components, the DPP makes it easier to trace those products and act quickly.",[15,30499,30500],{},"Digital Link’s resolver technology connects all this data through the GS1 Digital Link standard, ensuring that every stakeholder, from raw material supplier to end user, sees the right information at the right time.",[73,30502,30503],{},[76,30504,30505,30507],{},[79,30506],{},[82,30508],{"alt":30509,"height":85,"src":30510,"width":87},"A warehouse worker in a yellow hard hat reviews real-time supply chain data on a tablet in front of industrial shelves.","\u002Fimages\u002F2025\u002F05\u002FA-warehouse-worker-in-a-yellow-hard-hat-reviews-real-time-supply-chain-data-on-a-tablet-in-front-of-industrial-shelves.png",[89,30512,30514],{"id":30513},"can-this-unlock-new-business-models","Can this unlock new business models?",[15,30516,30517],{},"Absolutely. The digital product passport system enables circular business models such as reuse, resale, and subscription, supporting a sustainable future. It also supports new revenue streams based on services or digital experiences linked to each product.",[15,30519,30520],{},"By making the entire value chain more transparent, brands can identify ways to improve energy efficiency, track energy consumption, and optimize operations.",[89,30522,30524],{"id":30523},"how-do-i-start-creating-a-digital-product-passport","How do I start creating a digital product passport?",[15,30526,30527,30528,30531],{},"The easiest way to get started is to go to ",[50,30529,18917],{"href":272,"rel":30530,"target":2104},[2102,2103]," and create your first digital link. If your product already has a GTIN (barcode number), we can auto-generate a compliant DPP with just a few clicks.",[15,30533,30534],{},"Using our intuitive builder, you can customize the look, language, and layout. You can also add images, videos, links, documents, and anything your customer needs.",[15,30536,30537],{},"And if you’re a larger company, we offer integrations with your existing PIM or ERP so everything flows seamlessly.",[89,30539,30541],{"id":30540},"what-if-i-sell-in-multiple-countries","What if I sell in multiple countries?",[15,30543,30544],{},"No problem. Digital Link supports automatic content localization. A user in France will see the page in French with France-specific recycling info, while a user in the US will get English and FDA-compliant labeling.",[15,30546,30547],{},"This makes global compliance easier without the need for different QR codes or packaging variations.",[73,30549,30550],{},[76,30551,30552,30554],{},[79,30553],{},[82,30555],{"alt":30556,"height":85,"src":30557,"width":87},"A woman using a smartphone in a store while a monitor behind her displays a world map, representing global content localization.","\u002Fimages\u002F2025\u002F05\u002FA-woman-using-a-smartphone-in-a-store-while-a-monitor-behind-her-displays-a-world-map-representing-global-content-localization.png",[89,30559,30561],{"id":30560},"what-should-companies-know-about-the-eu-market","What should companies know about the EU market?",[15,30563,30564,30565,30567],{},"Selling in the ",[22,30566,20213],{}," means more than translating a label. It means complying with region-specific sustainability, labeling, and transparency laws. The European Union is leading the global push for product traceability and digital labeling through initiatives like the Digital Product Passport and the ESPR.",[15,30569,30570],{},"Digital Link was designed to meet the expectations of the EU market from day one. That includes supporting multilingual product pages, country-specific recycling instructions, and regulatory fields that align with EU Green Deal targets.",[15,30572,30573],{},"Whether you’re based in the EU or exporting into it, having a DPP-ready system means fewer delays, lower risk of noncompliance, and a better experience for European consumers.",[89,30575,30577],{"id":30576},"will-this-work-with-physical-packaging-constraints","Will this work with physical packaging constraints?",[15,30579,30580],{},"Absolutely. That’s the whole point. Rather than printing every detail on the label, a single QR code unlocks the whole product story. This frees up space for design while meeting labeling rules in a smart, scannable way.",[15,30582,30583],{},"In fact, many companies use Digital Link to remove multiple codes (e.g., EAN, nutrition, recycling, regulatory) and replace them with a single next-gen barcode.",[89,30585,30587],{"id":30586},"what-if-the-rules-change-again","What if the rules change again?",[15,30589,30590],{},"Then, you simply update your pages in the dashboard. There is no need to reprint or relabel, and your QR code stays the same.",[15,30592,30593,30594,30597],{},"This flexibility is why our system is already being used in pilots for ",[50,30595,30596],{"href":6106},"Digital Product Passports in Europe",", including for wine, cosmetics, seafood, and baby goods.",[89,30599,30601],{"id":30600},"what-makes-digital-link-a-good-solution-for-dpps","What makes Digital Link a good solution for DPPs?",[15,30603,30604],{},"We’re not just a barcode provider. We offer:",[353,30606,30607,30610,30613,30616,30619,30622],{},[356,30608,30609],{},"Pre-built templates by industry",[356,30611,30612],{},"Smart landing page builder",[356,30614,30615],{},"Support for multiple data formats (text, video, PDF, API)",[356,30617,30618],{},"GTIN validation",[356,30620,30621],{},"Context-aware localization",[356,30623,30624],{},"Robust analytics and insights",[15,30626,30627],{},"We also offer world-class customer support to help you get started, stay compliant, and unlock your products’ marketing potential.",[73,30629,30630],{},[76,30631,30632,30634],{},[79,30633],{},[82,30635],{"alt":30636,"height":85,"src":30637,"width":87},"A smiling man at his desk in a modern office, with a screen displaying icons for templates, landing pages, GTIN validation, and localization.","\u002Fimages\u002F2025\u002F05\u002FA-smiling-man-at-his-desk-in-a-modern-office-with-a-screen-displaying-icons-for-templates-landing-pages-GTIN-validation-and-localization.png",[89,30639,30641],{"id":30640},"is-it-too-early-to-act","Is it too early to act?",[15,30643,30644],{},"Not at all. It’s the perfect time to build your foundation.",[15,30646,30647],{},"The EU Digital Product Passport may not be fully defined yet, but the direction is clear. Early movers will be ready before the deadlines hit to meet market demands, and they’ll benefit from better product data, improved traceability, and stronger customer relationships.",[89,30649,30651],{"id":30650},"what-comes-next","What comes next?",[15,30653,30654],{},"Whether you want to get ahead of regulations or make your products smarter, the first step is creating your digital link.",[15,30656,17077,30657,30661],{},[50,30658,30660],{"href":30659},"https:\u002F\u002Fapp.digital-link.com\u002Flogin","test it for free",", with no commitment, and start building digital product passports today.",[15,30663,30664],{},"Let your packaging do more for compliance, for customers, and for your brand.",[73,30666,30667],{},[76,30668,30669,30671],{},[79,30670],{},[82,30672],{"alt":30673,"height":85,"src":30674,"width":87},"A smiling man in a modern office uses his smartphone next to a pouch with a QR code and an open notebook on the desk.","\u002Fimages\u002F2025\u002F05\u002FA-smiling-man-in-a-modern-office-uses-his-smartphone-next-to-a-pouch-with-a-QR-code-and-an-open-notebook-on-the-desk.png",{"title":566,"searchDepth":567,"depth":567,"links":30676},[30677,30678,30679,30688,30689,30690,30691,30692,30693,30694,30701,30702,30703,30704,30705,30706,30707,30708,30709,30710,30711,30712],{"id":30180,"depth":570,"text":30181},{"id":30199,"depth":570,"text":30200},{"id":30222,"depth":570,"text":30223,"children":30680},[30681,30682,30683,30684,30685,30686,30687],{"id":30229,"depth":567,"text":30230},{"id":30236,"depth":567,"text":30237},{"id":30251,"depth":567,"text":30252},{"id":30258,"depth":567,"text":30259},{"id":30265,"depth":567,"text":30266},{"id":30272,"depth":567,"text":30273},{"id":30279,"depth":567,"text":30280},{"id":30299,"depth":570,"text":30300},{"id":30318,"depth":570,"text":30319},{"id":30341,"depth":570,"text":30342},{"id":30358,"depth":570,"text":30359},{"id":30371,"depth":570,"text":30372},{"id":30391,"depth":570,"text":30392},{"id":30418,"depth":570,"text":30419,"children":30695},[30696,30697,30698,30699,30700],{"id":30425,"depth":567,"text":30426},{"id":30432,"depth":567,"text":30433},{"id":30439,"depth":567,"text":30440},{"id":30446,"depth":567,"text":30447},{"id":30453,"depth":567,"text":30454},{"id":30460,"depth":570,"text":30461},{"id":30480,"depth":570,"text":30481},{"id":30487,"depth":570,"text":30488},{"id":30513,"depth":570,"text":30514},{"id":30523,"depth":570,"text":30524},{"id":30540,"depth":570,"text":30541},{"id":30560,"depth":570,"text":30561},{"id":30576,"depth":570,"text":30577},{"id":30586,"depth":570,"text":30587},{"id":30600,"depth":570,"text":30601},{"id":30640,"depth":570,"text":30641},{"id":30650,"depth":570,"text":30651},"Learn how to create a digital product passport to meet EU regulations, boost transparency, and connect products to dynamic QR-based data.",{},"\u002Fimages\u002F2025\u002F05\u002FHow-to-create-a-digital-product-passport.png","\u002Fguides\u002Fhow-to-create-a-digital-product-passport","2025-05-21T13:13:50+02:00",{"title":30173,"description":30713},"guides\u002Fhow-to-create-a-digital-product-passport","2025-06-20T15:52:41+02:00","m3Q-zQcCKgoNmzxC83TZZx6v63ZcgWEJK481lrdsPxg",{"id":30723,"title":30724,"author":7,"body":30725,"category":7,"description":30955,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":30956,"navigation":614,"ogImage":30957,"path":30958,"publishedAt":30959,"sections":7,"seo":30960,"sourcePath":30961,"stem":30962,"updatedAt":30963,"videos":7,"__hash__":30964},"pages\u002Fguides\u002Fhow-to-prepare-your-packaging-for-ai.md","How to prepare your packaging for AI interaction today",{"type":9,"value":30726,"toc":30944},[30727],[12,30728,30729,30733,30740,30743,30753,30757,30763,30776,30780,30797,30804,30814,30818,30825,30832,30836,30847,30854,30864,30868,30875,30885,30889,30895,30898,30902,30909,30915,30925,30929,30935],{},[89,30730,30732],{"id":30731},"the-shift-toward-ai-driven-packaging-design","The shift toward AI-driven packaging design",[15,30734,30735,30736,30739],{},"Learning ",[22,30737,30738],{},"how to prepare your packaging for AI"," is now part of every modern brand’s creative strategy. Packaging no longer ends at print. It extends into the digital world, where artificial intelligence interprets design elements, recognizes product data, and enables smarter interactions with consumers. From layout optimization to interactive content, AI is redefining the role of packaging as a communication channel.",[15,30741,30742],{},"Preparing your packaging for this shift means ensuring it’s visually compelling, machine-readable, and structurally optimized for both human attention and digital understanding. AI tools now allow you to generate ideas, test materials, and visualize designs faster than ever, bringing innovation to the heart of your packaging design process.",[73,30744,30745],{},[76,30746,30747,30749],{},[79,30748],{},[82,30750],{"alt":30751,"height":85,"src":30752,"width":87},"Designer exploring AI-driven packaging design variations on screen.","\u002Fimages\u002F2025\u002F10\u002FDesigner-exploring-AI-driven-packaging-design-variations-on-screen.png",[89,30754,30756],{"id":30755},"how-to-prepare-your-packaging-for-ai-from-concept-to-production","How to prepare your packaging for AI from concept to production",[15,30758,30759,30760,30762],{},"Before AI can enhance your design, it needs structured creative input. Start by digitizing every part of your packaging: your dielines, logos, color palette, and font system. This allows AI tools to recognize your ",[22,30761,18107],{}," and suggest variations that stay visually consistent.",[15,30764,30765,30766,30771,30772,30775],{},"When using ",[22,30767,30768,30770],{},[50,30769,14902],{"href":52}," design tools",", provide detailed prompts describing your vision: tone, material, texture, and mood. The clearer your prompt, the closer the ",[22,30773,30774],{},"AI design"," results will be to your creative goals. As you iterate, evaluate how the generated visuals align with your packaging strategy, sustainability targets, and customer perception.",[89,30777,30779],{"id":30778},"using-ai-tools-and-image-generators-to-create-packaging-faster","Using AI tools and image generators to create packaging faster",[15,30781,30782,55,30785,30788,30789,30792,30793,30796],{},[22,30783,30784],{},"AI tools",[22,30786,30787],{},"image generators"," have revolutionized how designers ",[22,30790,30791],{},"create packaging",". Instead of starting from a blank canvas, a single ",[22,30794,30795],{},"text prompt"," can produce multiple design ideas that match your brand’s style. You can explore colors, compositions, and materials instantly, something that used to take days of manual testing.",[15,30798,30799,30800,30803],{},"Generative systems like ",[22,30801,30802],{},"Adobe Express"," make it easy to combine branding, imagery, and layouts while maintaining structural integrity. They also allow you to experiment with different material types (metal, paper, or fabric) and see how they affect the overall aesthetic. For small businesses, these tools open professional-level possibilities without large design budgets.",[73,30805,30806],{},[76,30807,30808,30810],{},[79,30809],{},[82,30811],{"alt":30812,"height":85,"src":30813,"width":87},"Designer using AI tools and image generators to create packaging mockups.","\u002Fimages\u002F2025\u002F10\u002FDesigner-using-AI-tools-and-image-generators-to-create-packaging-mockups.png",[89,30815,30817],{"id":30816},"how-ai-packaging-design-enhances-creativity-and-saves-time","How AI packaging design enhances creativity and saves time",[15,30819,30820,30821,30824],{},"Artificial intelligence doesn’t replace designers. It empowers them. By automating repetitive tasks such as resizing elements or balancing compositions, ",[22,30822,30823],{},"AI packaging design"," frees up more time for creative thinking. It lets you experiment with typography, photography, and messaging without redoing the technical setup each time.",[15,30826,30827,30828,30831],{},"Designers can use AI to quickly test how packaging will look under store lighting or in online product photos. These simulations ",[22,30829,30830],{},"save time"," and help refine the visual details that define consumer perception at first glance. With AI in your workflow, you can focus on storytelling while maintaining production efficiency.",[89,30833,30835],{"id":30834},"turning-design-ideas-into-custom-packaging-concepts","Turning design ideas into custom packaging concepts",[15,30837,30838,30839,30842,30843,30846],{},"AI helps translate your ",[22,30840,30841],{},"design ideas"," into realistic ",[22,30844,30845],{},"custom packaging"," concepts. Once you have several generated options, review them through the lens of your target audience and product category. Look for balance between innovation and familiarity: the best packaging feels fresh yet trustworthy.",[15,30848,30849,30850,30853],{},"You can also test color contrast for accessibility, simulate how your ",[22,30851,30852],{},"final design"," appears in different lighting, or evaluate readability for printed labels. AI makes these refinements faster and more data-driven, improving both creative outcomes and production readiness.",[73,30855,30856],{},[76,30857,30858,30860],{},[79,30859],{},[82,30861],{"alt":30862,"height":85,"src":30863,"width":87},"Custom packaging prototypes displayed alongside digital 3D design ideas.","\u002Fimages\u002F2025\u002F10\u002FCustom-packaging-prototypes-displayed-alongside-digital-3D-design-ideas.png",[89,30865,30867],{"id":30866},"product-packaging-design-that-connects-physical-and-digital-worlds","Product packaging design that connects physical and digital worlds",[15,30869,30870,30871,30874],{},"Preparing your ",[22,30872,30873],{},"product packaging design"," for AI goes beyond visuals. It’s about connectivity. Embedding scannable elements such as GS1 Digital Link QR codes allows customers to access product data, authenticity checks, or storytelling experiences.",[15,30876,30877,30878,30880,30881,30884],{},"At Digital Link, this connection is enhanced by ",[22,30879,45],{},", our AI product assistant that ",[50,30882,30883],{"href":60},"turns static packaging into a conversational experience",". Cleo can interpret product data, respond to customer questions, and deliver information instantly, making packaging not just attractive but truly intelligent.",[89,30886,30888],{"id":30887},"how-ai-design-shapes-the-final-design-outcome","How AI design shapes the final design outcome",[15,30890,30891,30892,30894],{},"AI assists in shaping the ",[22,30893,30852],{}," by analyzing user behavior and visual hierarchy. It can predict which areas of your packaging attract the most attention, recommend color harmonies, and optimize text placement for readability. This approach blends creativity with data, resulting in packaging that performs as well as it looks.",[15,30896,30897],{},"Testing early through AI simulations also reduces errors before printing. By comparing generated options side by side, you can select the best design confidently, knowing it’s supported by measurable insights.",[89,30899,30901],{"id":30900},"preparing-your-packaging-strategy-for-the-ai-era","Preparing your packaging strategy for the AI era",[15,30903,30904,30905,30908],{},"Your ",[22,30906,30907],{},"packaging strategy"," should now include AI-readiness as a core pillar. That means designing packaging that can be interpreted by machines, updated dynamically, and adapted to new retail environments. Think of your packaging as a digital asset, not just a physical one.",[15,30910,30911,30912,30914],{},"AI will continue to evolve, influencing how brands manage packaging creation, personalization, and compliance. By integrating ",[22,30913,30784],{}," and intelligent identifiers early, your brand ensures that every package is future-proof and ready for interaction, both on shelves and in smart systems.",[73,30916,30917],{},[76,30918,30919,30921],{},[79,30920],{},[82,30922],{"alt":30923,"height":85,"src":30924,"width":87},"User interacting with intelligent packaging through AI-powered smartphone connection","\u002Fimages\u002F2025\u002F10\u002FUser-interacting-with-intelligent-packaging-through-AI-powered-smartphone-connection.png",[89,30926,30928],{"id":30927},"creating-packaging-thats-ready-for-intelligent-interaction","Creating packaging that’s ready for intelligent interaction",[15,30930,30931,30932,30934],{},"AI-ready packaging combines creativity, clarity, and connectivity. It’s designed to be seen, scanned, and understood. From ",[22,30933,30774],{}," iterations that refine visuals to digital identifiers that unlock content, every step brings your brand closer to the future of packaging communication.",[15,30936,30937,30938,30940,30941,30943],{},"If you start preparing now, your next ",[22,30939,30873],{}," won’t just capture attention. It will hold a conversation. With ",[50,30942,273],{"href":272}," and solutions like Cleo guiding this transformation, the packaging of tomorrow begins with the smart decisions you make today.",{"title":566,"searchDepth":567,"depth":567,"links":30945},[30946,30947,30948,30949,30950,30951,30952,30953,30954],{"id":30731,"depth":570,"text":30732},{"id":30755,"depth":570,"text":30756},{"id":30778,"depth":570,"text":30779},{"id":30816,"depth":570,"text":30817},{"id":30834,"depth":570,"text":30835},{"id":30866,"depth":570,"text":30867},{"id":30887,"depth":570,"text":30888},{"id":30900,"depth":570,"text":30901},{"id":30927,"depth":570,"text":30928},"Learn how to prepare your packaging for AI interaction using smart design ideas, AI tools, and generators that save time and boost creativity.",{},"\u002Fimages\u002F2025\u002F10\u002FHow-to-prepare-your-packaging-for-AI-interaction.png","\u002Fguides\u002Fhow-to-prepare-your-packaging-for-ai","2025-10-15T17:19:15+02:00",{"title":30724,"description":30955},"\u002Fguides\u002Fhow-to-prepare-your-packaging-for-ai\u002F","guides\u002Fhow-to-prepare-your-packaging-for-ai","2025-10-15T17:19:17+02:00","RB39fFy1lalmgxjKZvAKrGFbPdbBIFyO_t0ammv9JTE",{"id":30966,"title":30967,"author":7,"body":30968,"category":7,"description":31562,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":31563,"navigation":614,"ogImage":31564,"path":31565,"publishedAt":31566,"sections":7,"seo":31567,"sourcePath":12876,"stem":31568,"updatedAt":31569,"videos":7,"__hash__":31570},"pages\u002Fguides\u002Fhow-to-use-qr-codes-on-packaging.md","How to use QR codes on packaging: Your complete guide",{"type":9,"value":30969,"toc":31536},[30970],[12,30971,30972,30979,30983,30989,30992,30996,31004,31007,31021,31024,31034,31038,31041,31047,31053,31056,31062,31065,31071,31074,31080,31083,31089,31092,31095,31099,31102,31109,31112,31115,31122,31126,31129,31132,31142,31146,31152,31155,31158,31164,31174,31178,31181,31184,31187,31190,31194,31197,31200,31203,31213,31217,31225,31228,31231,31234,31241,31245,31248,31254,31257,31267,31271,31274,31277,31280,31283,31286,31324,31334,31338,31341,31344,31347,31350,31360,31364,31367,31370,31373,31376,31386,31390,31415,31439,31445,31449,31468,31494,31498,31501,31504,31507,31510,31520,31524],{},[15,30973,30974,30975,30978],{},"Packaging isn’t just about protection or shelf appeal anymore. In today’s connected world, it’s also a channel for digital interaction. This article explores ",[22,30976,30977],{},"how to use QR codes on packaging"," to deliver dynamic content, ensure compliance, and build direct relationships with your customers.",[89,30980,30982],{"id":30981},"what-if-your-product-packaging-could-talk","What if your product packaging could talk?",[15,30984,30904,30985,30988],{},[50,30986,5602],{"href":30987},"\u002Fguides\u002Fqr-code-packaging-best-practices\u002F"," is already doing a job of protecting, informing, and attracting. But what if it could also greet your customers, tell your story, and build a relationship right from the shelf?",[15,30990,30991],{},"That’s what happens when you add a next-generation QR code. Powered by a unique GTIN, it doesn’t just point to a web page; it turns each physical product into a digital touchpoint. For marketers, it’s a way to spark real customer engagement at the one place that’s guaranteed to get attention: your packaging.",[89,30993,30995],{"id":30994},"what-makes-a-next-generation-qr-code-different","What makes a next-generation QR code different?",[15,30997,30998,30999,31003],{},"Not all QR codes are created equal. Many are just simple redirect links. But next-generation QR codes, like the ones made with ",[22,31000,31001],{},[50,31002,273],{"href":272},", encode GTINs (the same product IDs behind retail barcodes) and connect each product unit to rich, dynamic content.",[15,31005,31006],{},"This means:",[353,31008,31009,31012,31015,31018],{},[356,31010,31011],{},"The same QR code works for consumers, retailers, and systems alike",[356,31013,31014],{},"You can update content without reprinting",[356,31016,31017],{},"The QR code automatically adapts based on region, language, or use case",[356,31019,31020],{},"You maintain one consistent identity across the supply chain, sales, and marketing",[15,31022,31023],{},"In short, it’s a more innovative way to use QR codes on packaging, and a future-proof one.",[73,31025,31026],{},[76,31027,31028,31030],{},[79,31029],{},[82,31031],{"alt":31032,"height":85,"src":31033,"width":87},"Scanning QR code on pasta packaging at home","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-code-on-pasta-packaging-at-home.png",[89,31035,31037],{"id":31036},"how-does-a-next-generation-qr-code-work","How does a next-generation QR code work?",[15,31039,31040],{},"At first glance, a next-generation QR code looks like any other square code you’ve seen before. But the technology behind it, and what happens after the scan, is entirely different.",[15,31042,31043,31044,31046],{},"Unlike traditional QR codes that redirect to a fixed URL, a next-generation QR code created with ",[22,31045,273],{}," is powered by a globally unique product identifier: the GTIN (Global Trade Item Number). That’s the same code retailers and supply chains use to identify your product worldwide. Here’s how it works in practice.",[97,31048,31050],{"id":31049},"a-gtin-a-url-a-digital-link",[22,31051,31052],{},"A GTIN + a URL = a Digital Link",[15,31054,31055],{},"Digital Link combines the GTIN with a structured web address. This turns your product’s ID into something readable by both machines and humans; a smart, scannable entry point to the product’s digital life.",[97,31057,31059],{"id":31058},"the-qr-code-is-generated-and-embedded",[22,31060,31061],{},"The QR code is generated and embedded",[15,31063,31064],{},"Using the Digital Link platform, you generate a QR code that encodes this Digital Link. It’s still just one symbol printed on the pack, but what it unlocks is far more powerful.",[97,31066,31068],{"id":31067},"a-resolver-decides-where-to-send-each-scan",[22,31069,31070],{},"A resolver decides where to send each scan",[15,31072,31073],{},"When someone scans the QR code, a “resolver” system checks the context of the scan (like the user’s location, device, language, or role) and delivers the most relevant version of the product page. Consumers see one thing, retailers another, and logistics teams something else entirely.",[97,31075,31077],{"id":31076},"content-is-dynamic-and-updatable",[22,31078,31079],{},"Content is dynamic and updatable",[15,31081,31082],{},"Because the information is online, you can change what’s shown at any time without touching the packaging. With the sameQR code, you can update a label, push a promotion, localize for a new market, or issue a recall.",[97,31084,31086],{"id":31085},"every-scan-generates-insight",[22,31087,31088],{},"Every scan generates insight",[15,31090,31091],{},"Each interaction creates a data point: where the QR code was scanned, which version was served, how long people engaged, what links they clicked, and more. You build a clear picture of how products are used in the real world.",[15,31093,31094],{},"In short, a next-generation QR code connects the physical and digital worlds in a contextual, traceable, and useful way.",[89,31096,31098],{"id":31097},"why-is-product-packaging-the-perfect-place-for-qr-codes","Why is product packaging the perfect place for QR codes?",[15,31100,31101],{},"Because every customer touches it.",[15,31103,31104,31105,31108],{},"Unlike ads or social media posts, packaging has 100% visibility at the point of sale and in the moment of use. A QR code printed on your packaging doesn’t just get scanned. It gets remembered. Thanks to next-generation QR technology, it stays relevant long after the sale. Learn what are ",[50,31106,31107],{"href":30987},"QR code packaging best practices"," here!",[15,31110,31111],{},"You can update what’s behind the QR code anytime: a tutorial today, a loyalty offer tomorrow, a recycling guide next year.",[15,31113,31114],{},"For brands in fast-moving markets, that kind of flexibility turns packaging from a cost into an always-on communication tool.",[73,31116,31117],{},[82,31118],{"alt":31119,"height":85,"src":31120,"title":31121,"width":87},"Natural QR scan on milk bottle in grocery aisle","\u002Fimages\u002F2025\u002F05\u002FNatural-QR-scan-on-milk-bottle-in-grocery-aisle.webp","How to use QR codes on packaging 2",[89,31123,31125],{"id":31124},"what-can-a-next-generation-qr-code-do-for-customer-engagement","What can a next-generation QR code do for customer engagement?",[15,31127,31128],{},"A scan should feel like a handshake, not a dead end. When customers interact with your packaging, they’re open to learning more or taking the next step, if you offer something worth their time. That could be access to rewards, helpful product tips, or even a personal welcome message from your founder.",[15,31130,31131],{},"Some brands link to short-form video content, others direct users to join loyalty programs, register their product for warranty, or claim exclusive access to an event or community. The trick is making the experience feel personal and purposeful. If you consistently give value, you’re not just getting engagement but earning trust.",[73,31133,31134],{},[76,31135,31136,31138],{},[79,31137],{},[82,31139],{"alt":31140,"height":85,"src":31141,"width":87},"Scanning QR code on cosmetic bottle at home","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-code-on-cosmetic-bottle-at-home.png",[89,31143,31145],{"id":31144},"how-do-brands-in-consumer-packaged-goods-use-qr-codes","How do brands in consumer packaged goods use QR codes?",[15,31147,1903,31148,31151],{},[22,31149,31150],{},"consumer packaged goods (CPG)"," brands, it’s often difficult to build a direct connection with shoppers, especially when products are sold through distributors or retailers.",[15,31153,31154],{},"That’s where next-gen QR codes shine.",[15,31156,31157],{},"Take Zoé Water: a premium beverage brand that sells primarily through third-party channels. By adding a scannable Digital Link QR code to every bottle, they now connect directly with end consumers: sharing stories, collecting insights, and delivering updates without touching the shelf.",[15,31159,31160,31161],{},"CPG brands like Salssa and ALQVIMIA use QR codes to educate, reassure, and inspire: from sports nutrition advice to holistic skincare tips. It’s product packaging that doesn’t just look good, it ",[43,31162,31163],{},"talks back.",[73,31165,31166],{},[76,31167,31168,31170],{},[79,31169],{},[82,31171],{"alt":31172,"height":85,"src":31173,"width":87},"Scanning QR on water bottle from CPG brand at home","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-on-water-bottle-from-CPG-brand-at-home.png",[89,31175,31177],{"id":31176},"how-do-you-use-a-qr-code-generator-for-packaging","How do you use a QR code generator for packaging?",[15,31179,31180],{},"Using a standard QR code generator won’t cut it if you want to build real product-level engagement. What you need is a platform designed specifically for packaging, and for scale.",[15,31182,31183],{},"With Digital Link, the process starts by entering your product’s GTIN. From there, our QR code generator automatically builds a Digital Link, generates a next-generation QR code, and creates a default product page that you can personalize with your branding, language settings, and interactive content.",[15,31185,31186],{},"The entire process is visual and intuitive. You can add your logo to the QR code, control how it looks, and decide what happens after the scan. Whether you’re launching a single item or managing thousands of SKUs, everything stays consistent, secure, and editable, without requiring any technical skills.",[15,31188,31189],{},"Once live, you can monitor and scan activity and continuously improve the experience. There is no dev work, no headaches, just smarter packaging.",[89,31191,31193],{"id":31192},"how-do-qr-codes-improve-transparency-and-compliance","How do QR codes improve transparency and compliance?",[15,31195,31196],{},"Packaging real estate is limited, but consumer expectations and regulatory demands are growing fast. With next-generation QR codes, you don’t have to choose between compliance and clarity. You get both.",[15,31198,31199],{},"When users scan QR codes, they can instantly access the complete list of ingredients, allergen disclosures, or nutritional data without squinting at a crowded label. If you operate across different markets, the content shown can adapt by country, automatically meeting regional requirements like France’s environmental labeling laws or California’s Prop 65.",[15,31201,31202],{},"You can also include product origin, third-party certifications, and recycling instructions that change based on the user’s location. This ensures your brand always delivers accurate, compliant, and transparent information while keeping the packaging design clean and user-friendly.",[73,31204,31205],{},[76,31206,31207,31209],{},[79,31208],{},[82,31210],{"alt":31211,"height":85,"src":31212,"width":87},"Viewing nutritional facts from QR on snack package","\u002Fimages\u002F2025\u002F05\u002FViewing-nutritional-facts-from-QR-on-snack-package.png",[89,31214,31216],{"id":31215},"where-does-the-digital-product-passport-come-in","Where does the Digital Product Passport come in?",[15,31218,1260,31219,31224],{},[22,31220,31221,31223],{},[50,31222,6107],{"href":12172}," (DPP)"," is an upcoming EU regulation that will require brands to disclose detailed product information digitally. This includes sourcing, composition, recyclability, and more.",[15,31226,31227],{},"Next-generation QR codes are the easiest way to comply.",[15,31229,31230],{},"You meet DPP requirements without redesigning packaging by embedding the product’s GTIN and linking to a structured landing page. You can update data anytime, keeping your product compliant, transparent, and credible.",[15,31232,31233],{},"Even if your region doesn’t require DPP yet, preparing now gives you a competitive edge, and makes your product more useful to consumers.",[73,31235,31236],{},[82,31237],{"alt":31238,"height":85,"src":31239,"title":31240,"width":87},"Viewing Digital Product Passport from coffee QR","\u002Fimages\u002F2025\u002F05\u002FViewing-Digital-Product-Passport-from-coffee-QR.webp","How to use QR codes on packaging 6",[89,31242,31244],{"id":31243},"how-do-qr-codes-help-you-update-product-packaging-without-waste","How do QR codes help you update product packaging without waste?",[15,31246,31247],{},"Product information changes constantly, whether it’s a new formula, an updated claim, or a short-term promotion. In traditional packaging workflows, every change means a new print run, a new label, or even new packaging inventory. That’s slow, costly, and wasteful.",[15,31249,5820,31250,31253],{},[50,31251,31252],{"href":14828},"next-generation dynamic QR codes",", you sidestep that problem entirely. The content lives online, and you can change it at any time. You can update your nutrition facts after a reformulation, adjust a marketing message, or add new sustainability info, all while keeping the same physical label.",[15,31255,31256],{},"Even better, you can customize content per region, per season, or campaign. One static QR code becomes a flexible, living entry point that keeps your packaging fresh without adding complexity to your logistics.",[73,31258,31259],{},[76,31260,31261,31263],{},[79,31262],{},[82,31264],{"alt":31265,"height":85,"src":31266,"width":87},"Updating QR-linked content on granola packaging","\u002Fimages\u002F2025\u002F05\u002FUpdating-QR-linked-content-on-granola-packaging.png",[89,31268,31270],{"id":31269},"whats-the-best-way-to-ensure-qr-code-readability","What’s the best way to ensure QR code readability?",[15,31272,31273],{},"No matter how smart your QR code is, it must be scannable in the real world: on shiny bottles, curved labels, and uneven lighting. Here’s what to keep in mind.",[15,31275,31276],{},"First, size matters. A good rule is to keep the QR at least 2 x 2 cm, or larger if the packaging will be scanned from a distance. Contrast is also key: use dark QR codes on light backgrounds, and avoid placing them over busy designs or reflective materials.",[15,31278,31279],{},"Ensure there’s a clear quiet zone, a bit of whitespace around the QR that helps scanners detect it correctly. On the print side, always test your QR code at scale using real materials, not just digital proofs. Test scans from multiple angles and under different lighting, if your product has unusual surfaces.",[15,31281,31282],{},"With Digital Link, every QR code is generated with packaging performance in mind, and you can preview, test, and adjust designs before they go to print.",[15,31284,31285],{},"A quick recap:",[353,31287,31288,31294,31300,31306,31312,31318],{},[356,31289,31290,31293],{},[22,31291,31292],{},"Size",": Make sure the QR code is large enough to scan from a reasonable distance. As a rule of thumb, it should be at least 2 x 2 cm (0.8 x 0.8 in) for packaging.",[356,31295,31296,31299],{},[22,31297,31298],{},"Contrast",": Use dark QR codes on light backgrounds. Avoid putting them on patterned or shiny surfaces.",[356,31301,31302,31305],{},[22,31303,31304],{},"Quiet zone",": Leave enough white space around the QR code, at least four modules wide (the small black squares inside the QR).",[356,31307,31308,31311],{},[22,31309,31310],{},"Positioning",": Place QR codes where they’re easy to see and scan, avoiding curved or folded surfaces.",[356,31313,31314,31317],{},[22,31315,31316],{},"Print quality",": Use high-resolution vector formats and test on your packaging material.",[356,31319,31320,31323],{},[22,31321,31322],{},"Testing",": Always test the final version under different lighting, distances, and angles using real devices.",[73,31325,31326],{},[76,31327,31328,31330],{},[79,31329],{},[82,31331],{"alt":31332,"height":85,"src":31333,"width":87},"QR code readability check during packaging QA","\u002Fimages\u002F2025\u002F05\u002FQR-code-readability-check-during-packaging-QA.png",[89,31335,31337],{"id":31336},"can-a-qr-code-serve-different-content-based-on-who-scans-it","Can a QR code serve different content based on who scans it?",[15,31339,31340],{},"Absolutely, and that’s one of the most powerful features of a next-generation QR code. Instead of every user seeing the same thing, the experience can be tailored in real time based on the context of the scan.",[15,31342,31343],{},"For example, a customer in Germany might see instructions and sustainability tips in German, while someone scanning the same product in the U.S. might see localized recycling info in English. A logistics operator scanning at a warehouse might instead be shown inventory details or shipping status.",[15,31345,31346],{},"You can even change content based on time (offering different promotions during a holiday season) or by device type, like showing a different version on mobile versus desktop. It all happens behind the scenes, powered by Digital Link’s resolver, without any changes to the QR code.",[15,31348,31349],{},"That’s what makes these QR codes truly dynamic, not just in the link but also in the experience they deliver.",[73,31351,31352],{},[76,31353,31354,31356],{},[79,31355],{},[82,31357],{"alt":31358,"height":85,"src":31359,"width":87},"Scanning QR code delivering context-aware content","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-code-delivering-context-aware-content.png",[89,31361,31363],{"id":31362},"how-can-qr-codes-help-turn-your-product-into-a-marketing-channel","How can QR codes help turn your product into a marketing channel?",[15,31365,31366],{},"Your product packaging is one of the only touchpoints that every customer interacts with. So why let it stay static?",[15,31368,31369],{},"With a next-generation QR code, every unit you ship becomes an active marketing channel. The QR code scans can invite users to explore your story, redeem a reward, or sign up for a loyalty program. It’s also a place to share brand values: like how your product is made, sourced, or recycled.",[15,31371,31372],{},"This kind of direct engagement means you’re not relying on paid ads or social media reach. You’re speaking to someone who already has your product in hand, right when their interest is highest. And every scan gives you data to learn from and act on.",[15,31374,31375],{},"That’s the real power: turning the passive label into a live connection between your brand and your customer.",[73,31377,31378],{},[76,31379,31380,31382],{},[79,31381],{},[82,31383],{"alt":31384,"height":85,"src":31385,"width":87},"Scanning snack QR code to join rewards program","\u002Fimages\u002F2025\u002F05\u002FScanning-snack-QR-code-to-join-rewards-program.png",[89,31387,31389],{"id":31388},"what-makes-a-great-qr-code-experience-across-different-products-and-devices","What makes a great QR code experience across different products and devices?",[15,31391,31392,31393,31396,31397,31399,31400,55,31403,31406,31407,31410,31411,31414],{},"To deliver an ",[22,31394,31395],{},"engaging experience",", your QR code needs to be more than just functional, it has to be accessible, flexible, and tailored to your ",[22,31398,4239],{},". That means ensuring the code is ",[22,31401,31402],{},"easily visible",[22,31404,31405],{},"easily scannable"," on your ",[22,31408,31409],{},"physical packaging",", regardless of where or how it’s used. Whether it’s a food label, a cosmetics jar, or a ",[22,31412,31413],{},"restaurant menu",", visibility and clarity matter.",[15,31416,31417,31418,31421,31422,31425,31426,1014,31428,31431,31432,31434,31435,31438],{},"You should also design with ",[22,31419,31420],{},"different devices"," in mind. A ",[22,31423,31424],{},"mobile friendly"," landing page ensures the experience works smoothly on smartphones, which is where most interactions happen. And by linking to relevant ",[22,31427,4070],{},[22,31429,31430],{},"product usage"," instructions, or ",[22,31433,9273],{},", you help users ",[22,31436,31437],{},"easily access"," what they need.",[15,31440,31441,31442,386],{},"This level of care builds trust, not just with one product, but across your whole line of ",[22,31443,31444],{},"consumer products",[89,31446,31448],{"id":31447},"how-do-you-design-product-qr-codes-that-are-easy-to-scan-and-drive-results","How do you design product QR codes that are easy to scan and drive results?",[15,31450,31451,31452,31455,31456,31459,31460,31463,31464,31467],{},"Creating a ",[22,31453,31454],{},"scannable code"," isn’t just about slapping a black-and-white square onto a box. Great ",[22,31457,31458],{},"product QR codes"," are designed intentionally to maximize visibility and performance. That means using the right size and contrast, but also choosing the ideal ",[22,31461,31462],{},"QR code design"," and placement. A well-positioned code ensures that customers can use their ",[22,31465,31466],{},"mobile devices"," to scan quickly, whether they’re in a store, at home, or on the go.",[15,31469,31470,31471,31474,31475,31478,31479,31482,31483,31486,31487,31490,31491,386],{},"By carefully planning where to ",[22,31472,31473],{},"place QR codes",", you make them part of the packaging, not an afterthought. This improves ",[22,31476,31477],{},"direct access"," to your content and supports stronger ",[22,31480,31481],{},"QR code campaign"," performance. Brands that ",[22,31484,31485],{},"add QR codes"," with clarity and context are more likely to see results like increased ",[22,31488,31489],{},"QR code leads"," and improved ",[22,31492,31493],{},"marketing efforts",[89,31495,31497],{"id":31496},"whats-the-first-step","What’s the first step?",[15,31499,31500],{},"You don’t need to overhaul your packaging strategy overnight. Start small. Choose one product, generate your first next-generation QR code, and link it to something genuinely useful: a how-to guide, a brand story, or a regional recycling tip.",[15,31502,31503],{},"With Digital Link, it takes minutes. You enter your GTIN, customize the product experience, and generate a QR code ready for print. From there, you can test how customers interact, track scans, and refine what happens after each one.",[15,31505,31506],{},"You can expand to more products, markets, and use cases as you see results. It’s scalable, flexible, and entirely in your control.",[15,31508,31509],{},"If you’re ready to turn your packaging into a living, responsive part of your marketing strategy, your first scan starts here.",[73,31511,31512],{},[76,31513,31514,31516],{},[79,31515],{},[82,31517],{"alt":31518,"height":85,"src":31519,"width":87},"First step creating a QR code from GTIN","\u002Fimages\u002F2025\u002F05\u002FFirst-step-creating-a-QR-code-from-GTIN.png",[97,31521,31523],{"id":31522},"create-your-first-next-generation-qr-code","Create your first next-generation QR code",[15,31525,31526,31527,31529,31530,31533],{},"Turn your packaging into a high-impact, low-effort marketing tool.",[399,31528],{},"👉 ",[50,31531,31532],{"href":272},"Start now on ",[50,31534,18917],{"href":272,"rel":31535,"target":2104},[2102,2103],{"title":566,"searchDepth":567,"depth":567,"links":31537},[31538,31539,31540,31547,31548,31549,31550,31551,31552,31553,31554,31555,31556,31557,31558,31559],{"id":30981,"depth":570,"text":30982},{"id":30994,"depth":570,"text":30995},{"id":31036,"depth":570,"text":31037,"children":31541},[31542,31543,31544,31545,31546],{"id":31049,"depth":567,"text":31052},{"id":31058,"depth":567,"text":31061},{"id":31067,"depth":567,"text":31070},{"id":31076,"depth":567,"text":31079},{"id":31085,"depth":567,"text":31088},{"id":31097,"depth":570,"text":31098},{"id":31124,"depth":570,"text":31125},{"id":31144,"depth":570,"text":31145},{"id":31176,"depth":570,"text":31177},{"id":31192,"depth":570,"text":31193},{"id":31215,"depth":570,"text":31216},{"id":31243,"depth":570,"text":31244},{"id":31269,"depth":570,"text":31270},{"id":31336,"depth":570,"text":31337},{"id":31362,"depth":570,"text":31363},{"id":31388,"depth":570,"text":31389},{"id":31447,"depth":570,"text":31448},{"id":31496,"depth":570,"text":31497,"children":31560},[31561],{"id":31522,"depth":567,"text":31523},"Learn how to use QR codes on packaging to boost engagement, update content anytime, meet compliance, and connect with consumers directly.",{},"\u002Fimages\u002F2025\u002F05\u002FHow-to-use-QR-codes-on-packaging.webp","\u002Fguides\u002Fhow-to-use-qr-codes-on-packaging","2025-05-07T12:28:16+02:00",{"title":30967,"description":31562},"guides\u002Fhow-to-use-qr-codes-on-packaging","2025-06-20T15:47:12+02:00","BQHG8xuGASw_ni7hKR7mTxkBQKudS6q06c3EWpTHQEM",{"id":31572,"title":31573,"author":7,"body":31574,"category":7,"description":31669,"extension":612,"heading":31670,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":31671,"navigation":614,"ogImage":31672,"path":31673,"publishedAt":31674,"sections":7,"seo":31675,"sourcePath":13534,"stem":31676,"updatedAt":31677,"videos":7,"__hash__":31678},"pages\u002Fguides\u002Fiso-certifications.md","ISO certifications for Digital Link: secure 2D barcoding",{"type":9,"value":31575,"toc":31664},[31576],[12,31577,31578,31584,31588,31591,31625,31629,31632,31657,31661],{},[15,31579,31580,31581,31583],{},"In today’s rapidly changing retail and supply chain environments, businesses increasingly seek barcoding solutions that guarantee security, reliability, and adherence to global standards. At ",[50,31582,273],{"href":272},", we are committed to providing top-notch, GS1-compliant 2D barcode solutions built on the GS1 Digital Link standard. To further establish our dedication to security, quality management, and environmental responsibility, we proudly hold several ISO certifications. These certifications are not just a badge of excellence but a testament to our role as a trusted partner for your business’s barcoding needs.",[89,31585,31587],{"id":31586},"iso-certifications-our-commitment-to-excellence","ISO certifications: our commitment to excellence",[15,31589,31590],{},"Our ISO certifications at Digital Link signify our adherence to internationally recognized standards, ensuring that our platform upholds security, quality, and sustainability. These certifications confirm that our processes are meticulously designed to provide a reliable, innovative, and ethical solution.",[503,31592,31593,31601,31609,31617],{},[356,31594,31595,31598,31600],{},[22,31596,31597],{},"ISO\u002FIEC 27001: information security management",[399,31599],{},"ISO\u002FIEC 27001 is the global standard for information security management, validating that Digital Link has implemented a comprehensive information security management system (ISMS). This certification assures that we protect your data against unauthorized access, breaches, and other security threats, providing complete data security for your barcode information and digital links. With ISO 27001, we uphold the highest standards of data protection, so you can confidently use Digital Link for secure, GS1-compliant 2D barcode management, knowing that our platform prioritizes safeguarding your valuable data.",[356,31602,31603,31606,31608],{},[22,31604,31605],{},"ISO 9001: quality management",[399,31607],{},"ISO 9001 certification emphasizes quality management and a dedication to continuous improvement. This certification reflects our goal to meet and surpass customer expectations consistently. Our adherence to ISO 9001 ensures that your experience with Digital Link is seamless, reliable, and aligned with your specific business requirements. With ISO 9001 as our foundation, we demonstrate our commitment to providing a barcoding solution that doesn’t just meet but exceeds quality standards, ensuring precision and reliability in every interaction.",[356,31610,31611,31614,31616],{},[22,31612,31613],{},"ISO 14001: environmental management",[399,31615],{},"Our responsibility extends beyond high-quality barcoding solutions to include environmental stewardship. ISO 14001 certification highlights our commitment to minimizing environmental impact through sustainable operational practices. This certification confirms that we actively conserve resources, reduce waste, and maintain a strong focus on sustainable practices across our processes. For our clients, this means partnering with a platform that values sustainability as much as innovation, offering a barcoding solution that aligns with responsible environmental practices.",[356,31618,31619,31622,31624],{},[22,31620,31621],{},"IEC ISO 18004:2024: QR code standard compliance",[399,31623],{},"The IEC ISO 18004:2024 standard governs QR code creation, ensuring the highest level of quality, consistency, and global compatibility. Our compliance with this standard means that the GS1-compliant QR codes generated by Digital Link are engineered to meet current industry requirements, providing reliable readability and security across multiple devices and platforms. By adhering to IEC ISO 18004:2024, Digital Link remains at the forefront of industry standards, delivering QR codes that perform flawlessly while staying ahead of emerging trends in the market.",[89,31626,31628],{"id":31627},"what-iso-certification-means-for-you","What ISO certification means for you",[15,31630,31631],{},"Our ISO certifications reflect Digital Link’s dedication to providing secure, high-quality, and compliant solutions that add lasting value to your business. With each certification, we bring additional benefits to you:",[353,31633,31634,31640,31646,31651],{},[356,31635,31636,31639],{},[22,31637,31638],{},"Enhanced security",": With ISO 27001, your data remains safe within our secure platform, guaranteeing full protection for all barcode data and digital links.",[356,31641,31642,31645],{},[22,31643,31644],{},"Consistent quality",": ISO 9001 ensures that Digital Link maintains the highest level of service, consistently meeting your expectations with every interaction.",[356,31647,31648,31650],{},[22,31649,20835],{},": ISO 14001 reflects our commitment to responsible and sustainable operations, supporting your organization’s environmental values.",[356,31652,31653,31656],{},[22,31654,31655],{},"Standards-driven compliance",": IEC ISO 18004:2024 provides assurance that our QR codes meet current industry standards, supporting GS1 compliance for all applications.",[89,31658,31660],{"id":31659},"digital-link-your-partner-in-secure-standards-compliant-barcode-solutions","Digital Link: your partner in secure, standards-compliant barcode solutions",[15,31662,31663],{},"As the demand for GS1-compliant 2D barcodes grows, selecting a platform with a solid foundation in security, quality, and compliance is crucial. Our ISO certifications affirm that Digital Link operates on these core principles, providing you with a reliable, secure, and environmentally responsible platform for your 2D barcode requirements. Partner with Digital Link to experience a barcoding solution that prioritizes confidence, quality, and compliance, every time, for every code.",{"title":566,"searchDepth":567,"depth":567,"links":31665},[31666,31667,31668],{"id":31586,"depth":570,"text":31587},{"id":31627,"depth":570,"text":31628},{"id":31659,"depth":570,"text":31660},"ISO certifications confirms Digital Link’s secure, GS1-compliant barcoding with ISO 27001, 9001, 14001, and 18004:2024 standards.","ISO certifications: your certified, secure solution for GS1-compliant 2D barcodes",{},"\u002Fimages\u002F2024\u002F11\u002FISO-certification.png","\u002Fguides\u002Fiso-certifications","2024-11-14T11:17:42+01:00",{"title":31573,"description":31669},"guides\u002Fiso-certifications","2024-11-14T11:17:43+01:00","QdGa8N6qqwFlfdcEk8vssS_wtCisDxuIrjE8fQL7-Bo",{"id":31680,"title":31681,"author":7,"body":31682,"category":7,"description":32454,"extension":612,"heading":32455,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":32456,"navigation":614,"ogImage":32457,"path":32458,"publishedAt":32459,"sections":7,"seo":32460,"sourcePath":22820,"stem":32461,"updatedAt":32462,"videos":7,"__hash__":32463},"pages\u002Fguides\u002Fpharmaceutical-packaging.md","Pharmaceutical packaging: global standards and local rules",{"type":9,"value":31683,"toc":32394},[31684],[12,31685,31686,31689,31692,31695,31698,31701,31707,31710,31720,31724,31727,31730,31734,31740,31743,31749,31752,31758,31761,31767,31770,31776,31779,31788,31792,31795,31801,31804,31810,31813,31819,31822,31831,31835,31838,31844,31847,31853,31856,31861,31864,31870,31873,31882,31886,31889,31894,31897,31902,31905,31911,31914,31923,31927,31930,31934,31940,31943,31949,31952,31958,31961,31967,31970,31975,31978,31987,31993,31996,32002,32005,32010,32013,32018,32021,32027,32030,32034,32037,32057,32066,32070,32073,32079,32082,32088,32091,32097,32100,32103,32107,32110,32116,32122,32128,32134,32141,32145,32148,32152,32155,32174,32178,32181,32207,32209,32212,32231,32240,32244,32247,32267,32271,32274,32294,32298,32301,32321,32325,32328,32348,32352,32355,32374,32383,32385,32388,32391],{},[15,31687,31688],{},"Pharmaceutical packaging plays a crucial role in the pharmaceutical industry, ensuring pharmaceutical products’ safety, efficacy, and compliance. It is not just about creating an appealing exterior but about incorporating vital elements that protect the medication, provide essential information to consumers, and meet stringent regulatory standards. The complexity of pharmaceutical packaging arises from the need to balance functionality with regulatory compliance, safety, and product integrity.",[15,31690,31691],{},"The pharmaceutical industry is heavily regulated, with packaging being a critical component of the drug delivery system. Every detail, from the type of materials used to the information displayed, must meet specific standards set by regulatory authorities worldwide. These standards ensure that the packaging protects the drug from environmental factors, provides clear instructions and warnings to patients and healthcare providers, and helps prevent counterfeiting and misuse.",[15,31693,31694],{},"Global standards in pharmaceutical packaging include guidelines from organizations like the Food and Drug Administration (FDA) in the United States, the European Medicines Agency (EMA) in the European Union, and other national regulatory bodies. These standards typically mandate information such as the drug’s name, dosage, active ingredients, batch number, expiry date, and storage conditions, all of which are crucial for ensuring safety and medication efficacy.",[15,31696,31697],{},"Local regulations add another layer of complexity. For instance, India’s requirement for QR codes on pharmaceutical packaging is a significant step towards enhancing drug traceability and preventing counterfeit products. These QR codes provide detailed information about the drug, including its manufacturing and expiry dates, batch number, and more, which can be easily accessed by scanning the code with a smartphone.",[15,31699,31700],{},"In addition to meeting regulatory requirements, modern pharmaceutical packaging must leverage technological advancements to improve the overall supply chain and patient experience. GS1 2D barcodes with digital links are a prime example of how technology can enhance pharmaceutical packaging.",[15,31702,31703,31704,31706],{},"By incorporating GS1 2D barcodes with digital links, pharmaceutical companies and packaging solution providers can significantly enhance the functionality and safety of their packaging. Solutions like those offered by ",[50,31705,273],{"href":272}," provide robust tools for implementing these advanced barcodes, ensuring seamless integration and comprehensive data management.",[15,31708,31709],{},"In summary, pharmaceutical packaging is a multifaceted discipline that requires a deep understanding of regulatory requirements, technological advancements, and market demands. This guide aims to provide a comprehensive overview of the essential aspects of pharmaceutical packaging, helping industry professionals navigate the complexities and ensure their products are safe, effective, and compliant.",[73,31711,31712],{},[76,31713,31714,31716],{},[79,31715],{},[82,31717],{"alt":31718,"height":20677,"src":31719,"width":87},"Pharmaceutical packaging is a multifaceted discipline","\u002Fimages\u002F2024\u002F07\u002Fpharmaceutical-packaging-is-a-multifaceted-discipline.jpg",[89,31721,31723],{"id":31722},"what-is-pharmaceutical-packaging","What is pharmaceutical packaging?",[15,31725,31726],{},"Pharmaceutical packaging involves the processes, materials, and technologies used to contain and protect drug products from the point of manufacture to the end user.",[15,31728,31729],{},"It is a critical aspect of the pharmaceutical industry, ensuring that medications are safe, effective, and accessible to patients. Pharmaceutical packaging encompasses a range of components, each serving specific functions to meet regulatory requirements, maintain product integrity, and support patient adherence.",[89,31731,31733],{"id":31732},"functions-of-pharmaceutical-packaging","Functions of pharmaceutical packaging",[97,31735,31737],{"id":31736},"protection",[22,31738,31739],{},"Protection",[15,31741,31742],{},"The primary function of pharmaceutical packaging is to protect the drug product from physical damage and environmental factors such as light, moisture, oxygen, and contamination. This ensures that the medication remains effective and safe to use throughout its shelf life.",[97,31744,31746],{"id":31745},"information",[22,31747,31748],{},"Information",[15,31750,31751],{},"Packaging is a key information source for patients, healthcare professionals, and regulatory authorities. It includes essential details such as the drug name, dosage instructions, active ingredients, batch number, expiry date, manufacturer information, and storage conditions. This information is crucial for the correct use of the medication and for ensuring safety.",[97,31753,31755],{"id":31754},"compliance-and-regulation",[22,31756,31757],{},"Compliance and regulation",[15,31759,31760],{},"Pharmaceutical packaging must comply with stringent regulatory requirements set by authorities such as the FDA, EMA, and other national bodies. These regulations ensure that the packaging is tamper-evident, child-resistant where necessary, and properly labeled with all required information.",[97,31762,31764],{"id":31763},"convenience-and-adherence",[22,31765,31766],{},"Convenience and adherence",[15,31768,31769],{},"Packaging can significantly impact patient adherence to medication regimens. Features such as easy-to-open containers, clear labeling, and convenient dosage forms (e.g., blister packs or pre-filled syringes) help patients take their medications correctly and consistently.",[97,31771,31773],{"id":31772},"marketing-and-branding",[22,31774,31775],{},"Marketing and branding",[15,31777,31778],{},"Packaging also plays a role in the marketing and branding of pharmaceutical products. It helps distinguish one product from another and can convey important aspects of the brand, such as quality and reliability.",[73,31780,31781],{},[76,31782,31783,31785],{},[79,31784],{},[82,31786],{"alt":31733,"height":20677,"src":31787,"width":87},"\u002Fimages\u002F2024\u002F07\u002FFunctions-of-pharmaceutical-packaging.jpg",[89,31789,31791],{"id":31790},"components-of-pharmaceutical-packaging","Components of pharmaceutical packaging",[15,31793,31794],{},"Pharmaceutical packaging is typically divided into three main types.",[97,31796,31798],{"id":31797},"primary-packaging",[22,31799,31800],{},"Primary packaging",[15,31802,31803],{},"This is the packaging that comes into direct contact with the drug product. It includes items such as blister packs, bottles, vials, ampoules, and pre-filled syringes. Primary materials must be inert and not interact with the medication. They provide the first line of defense against contamination and degradation.",[97,31805,31807],{"id":31806},"secondary-packaging",[22,31808,31809],{},"Secondary packaging",[15,31811,31812],{},"This is the packaging that contains the primary packaging. Examples include boxes, cartons, and outer wrappers. Secondary packaging provides additional protection during transportation and storage and often contains important information about the drug.",[97,31814,31816],{"id":31815},"tertiary-packaging",[22,31817,31818],{},"Tertiary Packaging",[15,31820,31821],{},"Tertiary includes crates, pallets, and large containers used for bulk handling and distribution. It ensures that large quantities of pharmaceutical products can be transported safely and efficiently.",[73,31823,31824],{},[76,31825,31826,31828],{},[79,31827],{},[82,31829],{"alt":31791,"height":20677,"src":31830,"width":87},"\u002Fimages\u002F2024\u002F07\u002FComponents-of-pharmaceutical-packaging.jpg",[89,31832,31834],{"id":31833},"regulatory-requirements-in-the-pharmaceutical-industry","Regulatory requirements in the pharmaceutical industry",[15,31836,31837],{},"Pharmaceutical packaging is subject to rigorous regulatory requirements designed to ensure the safety and efficacy of drug products. These requirements can vary by country but generally include the following ones.",[150,31839,31841],{"id":31840},"tamper-evident-features",[22,31842,31843],{},"Tamper-evident features",[15,31845,31846],{},"Packaging must have features that make it evident if it has been opened or altered. This helps prevent tampering and ensures that the medication is safe to use.",[150,31848,31850],{"id":31849},"child-resistant-packaging",[22,31851,31852],{},"Child-resistant packaging",[15,31854,31855],{},"Certain medications must be packaged in a way that makes it difficult for children to open, thereby reducing the risk of accidental ingestion.",[150,31857,31859],{"id":31858},"clear-labeling",[22,31860,2244],{},[15,31862,31863],{},"Labels must provide comprehensive information about the medication, including its name, strength, dosage instructions, and warnings. This helps ensure that patients and healthcare professionals use the medication correctly.",[150,31865,31867],{"id":31866},"serialization-and-traceability",[22,31868,31869],{},"Serialization and traceability",[15,31871,31872],{},"Regulatory bodies increasingly require pharmaceutical products to have unique identifiers (such as barcodes or QR codes) that allow tracking throughout the supply chain. This helps prevent counterfeit drugs from entering the market and facilitates efficient recalls if necessary.",[73,31874,31875],{},[76,31876,31877,31879],{},[79,31878],{},[82,31880],{"alt":31834,"height":20677,"src":31881,"width":87},"\u002Fimages\u002F2024\u002F07\u002FRegulatory-requirements-in-the-pharmaceutical-industry.jpg",[89,31883,31885],{"id":31884},"technology-in-the-pharmaceutical-packaging-industry","Technology in the pharmaceutical packaging industry",[15,31887,31888],{},"The pharmaceutical packaging industry is continually evolving, with new technologies enhancing the functionality and safety of packaging. Some notable advancements include smart packaging solutions, GS1 2D barcodes or digital link QR codes, and more sustainable packaging materials.",[97,31890,31892],{"id":31891},"smart-packaging",[22,31893,17899],{},[15,31895,31896],{},"Incorporates electronic components such as sensors and indicators to monitor the condition of the drug product. For example, temperature-sensitive labels can indicate if a medication has been exposed to temperatures outside the recommended range.",[97,31898,31900],{"id":31899},"gs1-2d-barcodes",[22,31901,2304],{},[15,31903,31904],{},"These barcodes can store more information than traditional barcodes and include digital links to comprehensive online data. This improves traceability and counterfeiting prevention and provides instant access to detailed product information.",[97,31906,31908],{"id":31907},"sustainable-packaging",[22,31909,31910],{},"Sustainable packaging",[15,31912,31913],{},"The drug packaging industry increasingly focuses on using environmentally friendly materials and reducing packaging waste. This includes using biodegradable materials and optimizing packaging designs to minimize excess material.",[73,31915,31916],{},[76,31917,31918,31920],{},[79,31919],{},[82,31921],{"alt":31885,"height":85,"src":31922,"width":87},"\u002Fimages\u002F2024\u002F07\u002FTechnology-in-the-pharmaceutical-packaging-industry.jpg",[89,31924,31926],{"id":31925},"mandatory-information-for-pharmaceutical-and-packaging-companies","Mandatory information for pharmaceutical and packaging companies",[15,31928,31929],{},"Pharmaceutical packaging must include specific, detailed information to comply with regulatory requirements and ensure the safety and efficacy of the drug product. This mandatory information helps prevent medication errors, enhances traceability, and provides essential guidance for patients and healthcare professionals. Understanding these requirements is crucial for packaging manufacturers and companies in the pharmaceutical packaging market to meet regulatory standards and protect public health.",[97,31931,31933],{"id":31932},"key-elements-of-mandatory-information","Key elements of mandatory information",[150,31935,31937],{"id":31936},"drug-name",[22,31938,31939],{},"Drug name",[15,31941,31942],{},"The packaging must clearly display the medication’s generic name and brand name. This helps avoid confusion, especially for patients who may be taking multiple medications.",[150,31944,31946],{"id":31945},"dosage-instructions",[22,31947,31948],{},"Dosage instructions",[15,31950,31951],{},"Precise dosage instructions are vital for ensuring that patients take their medication correctly. This includes the recommended dose, frequency of administration, and route (e.g., oral, injectable).",[150,31953,31955],{"id":31954},"active-ingredients",[22,31956,31957],{},"Active ingredients",[15,31959,31960],{},"A list of active ingredients and their concentrations is required to inform patients and healthcare providers of the drug’s composition. This is particularly important for identifying potential allergens or interactions with other medications.",[150,31962,31964],{"id":31963},"batch-number",[22,31965,31966],{},"Batch number",[15,31968,31969],{},"Each package must include a unique batch number to facilitate traceability and recalls if necessary. The batch number allows manufacturers and regulatory authorities to track the production history.",[150,31971,31973],{"id":31972},"expiry-date",[22,31974,29215],{},[15,31976,31977],{},"The expiry date indicates the medication’s shelf life, ensuring that patients do not use products beyond their effective and safe period. This date is critical for maintaining drug efficacy and safety.",[73,31979,31980],{},[76,31981,31982,31984],{},[79,31983],{},[82,31985],{"alt":31933,"height":85,"src":31986,"width":87},"\u002Fimages\u002F2024\u002F07\u002FKey-elements-of-mandatory-information.jpg",[150,31988,31990],{"id":31989},"manufacturer-information",[22,31991,31992],{},"Manufacturer information",[15,31994,31995],{},"The packaging must provide details about the manufacturer, including the company’s name, address, and contact information. This ensures accountability and offers a point of contact for further information or in case of adverse events.",[150,31997,31999],{"id":31998},"storage-conditions",[22,32000,32001],{},"Storage conditions",[15,32003,32004],{},"Specific storage instructions help maintain the drug’s stability and efficacy. These may include temperature requirements, protection from light, and humidity controls.",[150,32006,32008],{"id":32007},"safety-information",[22,32009,24965],{},[15,32011,32012],{},"Safety information includes warnings about potential adverse drug reactions, contraindications, and precautions. This section helps patients and healthcare providers avoid harmful effects and use the medication safely.",[150,32014,32016],{"id":32015},"instructions-for-use",[22,32017,24968],{},[15,32019,32020],{},"Clear instructions on how to use the medication, including any preparation or handling required before administration, are essential for ensuring correct usage.",[150,32022,32024],{"id":32023},"regulatory-compliance-marks",[22,32025,32026],{},"Regulatory compliance marks",[15,32028,32029],{},"Packaging must display marks or symbols indicating compliance with regulatory standards, such as CE marking in the European Union or FDA approval in the United States. These marks assure users of the product’s safety and efficacy.",[89,32031,32033],{"id":32032},"importance-of-accurate-labeling","Importance of accurate labeling",[15,32035,32036],{},"Accurate labeling is a cornerstone of pharmaceutical packaging manufacturers, serving multiple critical purposes:",[353,32038,32039,32045,32051],{},[356,32040,32041,32044],{},[22,32042,32043],{},"Prevention of medication errors",": Clear and precise labeling helps prevent medication dispensing and administration errors, which can lead to serious health consequences.",[356,32046,32047,32050],{},[22,32048,32049],{},"Enhancement of patient safety",": Labeling ensures that patients use the medication safely and effectively by providing all necessary information about the drug, its usage, and potential risks.",[356,32052,32053,32056],{},[22,32054,32055],{},"Facilitation of regulatory compliance",": Meeting the labeling requirements set by regulatory bodies ensures that pharmaceutical companies comply with the law and avoid penalties or product recalls.",[73,32058,32059],{},[76,32060,32061,32063],{},[79,32062],{},[82,32064],{"alt":32033,"height":85,"src":32065,"width":87},"\u002Fimages\u002F2024\u002F07\u002FImportance-of-accurate-labeling.png",[89,32067,32069],{"id":32068},"local-requirements-and-examples","Local requirements and examples",[15,32071,32072],{},"Different countries have a different pharmaceutical market and additional specific requirements for prescription drugs and pharmaceutical packaging.",[97,32074,32076],{"id":32075},"united-states",[22,32077,32078],{},"United States",[15,32080,32081],{},"The Food and Drug Administration (FDA) mandates child-resistant packaging for certain medications to prevent accidental ingestion by children and clear labeling systems for patient and healthcare professional guidance.",[97,32083,32085],{"id":32084},"european-union",[22,32086,32087],{},"European Union",[15,32089,32090],{},"The EU requires tamper-evident packaging to ensure the integrity of medicinal products. This includes features like seals or bands that clearly indicate if the packaging has been opened or altered.",[97,32092,32094],{"id":32093},"india",[22,32095,32096],{},"India",[15,32098,32099],{},"Indian regulations mandate the inclusion of QR codes on pharmaceutical packaging to enhance traceability and prevent counterfeit drugs.",[15,32101,32102],{},"These QR codes store essential information about the product, including its manufacturing and expiry dates, and batch number.",[89,32104,32106],{"id":32105},"the-role-of-gs1-2d-barcodes-in-pharmaceutical-packaging","The role of GS1 2D barcodes in pharmaceutical packaging",[15,32108,32109],{},"GS1 2D barcodes with digital links are revolutionizing pharmaceutical packaging. These advanced barcodes can store more information than traditional linear barcodes and include digital links to comprehensive online data.",[97,32111,32113],{"id":32112},"benefits-of-gs1-2d-barcodes",[22,32114,32115],{},"Benefits of GS1 2D barcodes",[15,32117,3147,32118,32121],{},[22,32119,32120],{},"Enhanced traceability",": This provides a detailed audit trail from manufacturing to the end-user, crucial for recalls and monitoring medication adherence.",[15,32123,3158,32124,32127],{},[22,32125,32126],{},"Counterfeit prevention",": It helps verify the authenticity of the product, reducing the risk of counterfeiting in the supply chain.",[15,32129,3173,32130,32133],{},[22,32131,32132],{},"Improved safety",": Patients and healthcare professionals can access up-to-date information about the medication, including usage instructions and potential side effects, by scanning the barcode.",[15,32135,32136,32140],{},[50,32137,32138],{"href":272},[22,32139,273],{}," is a leading solution in this field, offering robust tools to implement GS1 2D barcodes effectively. It supports the pharmaceutical packaging market by providing seamless integration and comprehensive data management solutions.",[89,32142,32144],{"id":32143},"steps-in-pharmaceutical-packaging","Steps in pharmaceutical packaging",[15,32146,32147],{},"Pharmaceutical packaging is a complex process that involves several critical steps to ensure that drug products are safely and effectively delivered to patients. Each step in the packaging process is designed to maintain the medication’s integrity, comply with regulatory requirements, and support patient adherence. Here is a detailed look at the key steps involved in pharmaceutical packaging:",[97,32149,32151],{"id":32150},"design-and-development","Design and development",[15,32153,32154],{},"The first step in pharmaceutical packaging is the design and development phase. This involves:",[353,32156,32157,32163,32169],{},[356,32158,32159,32162],{},[22,32160,32161],{},"Conceptualization",": Creating a packaging design that meets both functional and aesthetic requirements. This includes considering the type of medication, the target patient population, and the branding strategy.",[356,32164,32165,32168],{},[22,32166,32167],{},"Material selection",": Appropriate materials must be chosen for primary, secondary, and tertiary packaging. The materials must be compatible with the drug product and provide adequate protection from environmental factors and contamination.",[356,32170,32171,32173],{},[22,32172,23238],{},": Ensuring that the packaging design meets all regulatory standards and guidelines, such as those set by the FDA, EMA, and other relevant authorities.",[97,32175,32177],{"id":32176},"prototyping-and-testing","Prototyping and testing",[15,32179,32180],{},"Once the initial design is completed, prototypes are created and subjected to rigorous testing.",[353,32182,32183,32189,32195,32201],{},[356,32184,32185,32188],{},[22,32186,32187],{},"Prototype development",": Creating physical packaging samples based on the design specifications.",[356,32190,32191,32194],{},[22,32192,32193],{},"Stability testing",": Assessing how the packaging performs under various environmental conditions, such as temperature, humidity, and light exposure. This ensures that the packaging can protect the medication throughout its shelf life.",[356,32196,32197,32200],{},[22,32198,32199],{},"Compatibility testing",": Ensuring that the packaging materials do not interact negatively with the drug product, potentially affecting its safety or efficacy.",[356,32202,32203,32206],{},[22,32204,32205],{},"User testing",": Evaluating the usability of the packaging with real patients and healthcare providers to ensure it meets their needs and is easy to use.",[97,32208,30090],{"id":9747},[15,32210,32211],{},"After successful prototyping and testing, the packaging design moves into the manufacturing phase.",[353,32213,32214,32220,32226],{},[356,32215,32216,32219],{},[22,32217,32218],{},"Material procurement",": Sourcing the necessary materials for production, ensuring they meet quality standards and regulatory requirements.",[356,32221,32222,32225],{},[22,32223,32224],{},"Production line setup",": Setting up the production line to manufacture the packaging components. This involves configuring machinery and processes to handle the specific materials and design features.",[356,32227,32228,32230],{},[22,32229,18067],{},": Implementing strict quality control measures to ensure consistency and compliance with design specifications. This includes regular inspections and testing during the manufacturing process.",[73,32232,32233],{},[76,32234,32235,32237],{},[79,32236],{},[82,32238],{"alt":30090,"height":85,"src":32239,"width":87},"\u002Fimages\u002F2024\u002F07\u002FManufacturing.png",[97,32241,32243],{"id":32242},"filling-and-sealing","Filling and sealing",[15,32245,32246],{},"The filling and sealing step involves placing the drug product into its primary packaging and ensuring it is securely sealed.",[353,32248,32249,32255,32261],{},[356,32250,32251,32254],{},[22,32252,32253],{},"Sterile environments",": This step is carried out in cleanroom environments for medications requiring sterility to prevent contamination.",[356,32256,32257,32260],{},[22,32258,32259],{},"Automated filling",": Utilizing automated machinery to accurately fill packaging units with the correct medication dosage. This ensures precision and consistency.",[356,32262,32263,32266],{},[22,32264,32265],{},"Sealing",": Ensuring that the primary packaging is properly sealed to protect the medication from external factors. This may involve techniques such as heat sealing, ultrasonic sealing, or adhesive application.",[97,32268,32270],{"id":32269},"labeling","Labeling",[15,32272,32273],{},"Accurate labeling is critical for compliance and patient safety.",[353,32275,32276,32282,32288],{},[356,32277,32278,32281],{},[22,32279,32280],{},"Label creation",": Designing labels that include all mandatory information, such as drug name, dosage instructions, active ingredients, batch number, expiry date, and manufacturer details.",[356,32283,32284,32287],{},[22,32285,32286],{},"Printing and application",": Labels are printed with high-quality inks and materials to ensure durability and legibility. They are then applied to the primary and secondary packaging using automated or manual processes.",[356,32289,32290,32293],{},[22,32291,32292],{},"Verification",": Conduct thorough checks to ensure all labels are accurate and correctly applied. This step is crucial for meeting regulatory requirements and ensuring safety.",[97,32295,32297],{"id":32296},"secondary-and-tertiary-packaging","Secondary and tertiary packaging",[15,32299,32300],{},"Once the primary packaging is filled, sealed, and labeled, it is placed into secondary and tertiary packaging for distribution.",[353,32302,32303,32309,32315],{},[356,32304,32305,32308],{},[22,32306,32307],{},"Cartoning",": Placing primary packaging units into secondary packaging such as cartons or boxes. This step may also include adding package inserts with additional information for patients and healthcare providers.",[356,32310,32311,32314],{},[22,32312,32313],{},"Aggregation",": Grouping secondary packages into larger units for transportation. This may involve placing cartons into larger boxes or onto pallets.",[356,32316,32317,32320],{},[22,32318,32319],{},"Security features",": Adding tamper-evident features and serialization codes to secondary and tertiary packaging to enhance security and traceability.",[97,32322,32324],{"id":32323},"quality-assurance","Quality Assurance",[15,32326,32327],{},"Quality assurance (QA) is a continuous process throughout the packaging stages.",[353,32329,32330,32336,32342],{},[356,32331,32332,32335],{},[22,32333,32334],{},"In-process checks",": Performing regular inspections and tests during each stage of the packaging process to identify and correct any issues immediately.",[356,32337,32338,32341],{},[22,32339,32340],{},"Final inspection",": Conducting a comprehensive inspection of the finished product to ensure it meets all quality standards and regulatory requirements.",[356,32343,32344,32347],{},[22,32345,32346],{},"Documentation",": Maintaining detailed records of the packaging process, including materials used, test results, and QA checks. This documentation is essential for regulatory compliance and traceability.",[97,32349,32351],{"id":32350},"distribution-and-logistics","Distribution and logistics",[15,32353,32354],{},"The final step involves preparing the packaged products for distribution.",[353,32356,32357,32363,32369],{},[356,32358,32359,32362],{},[22,32360,32361],{},"Storage",": Ensuring that packaged products are stored in conditions that maintain integrity and stability, such as controlled temperature and humidity.",[356,32364,32365,32368],{},[22,32366,32367],{},"Transportation",": Coordinating the logistics of transporting packaged products to distribution centers, pharmacies, and healthcare facilities. This includes ensuring that transportation conditions meet regulatory requirements and protect the products from damage.",[356,32370,32371,32373],{},[22,32372,19603],{},": Implementing systems to track and manage the movement of packaged products throughout the supply chain, ensuring timely and efficient delivery.",[73,32375,32376],{},[76,32377,32378,32380],{},[79,32379],{},[82,32381],{"alt":32351,"height":85,"src":32382,"width":87},"\u002Fimages\u002F2024\u002F07\u002FDistribution-and-logistics.jpg",[89,32384,541],{"id":540},[15,32386,32387],{},"Pharmaceutical packaging is a vital component of the pharmaceutical industry, encompassing a range of materials and processes to protect and inform.",[15,32389,32390],{},"Adhering to global standards and local regulations, such as India’s QR code requirement, ensures the safety and efficacy of a pharmaceutical company.",[15,32392,32393],{},"Advanced solutions like GS1 2D barcodes with digital links significantly enhance packaging, improving traceability, counterfeit prevention, and safety. The pharmaceutical packaging market continues to evolve, integrating innovative technologies to meet the growing demands of the global market.",{"title":566,"searchDepth":567,"depth":567,"links":32395},[32396,32397,32404,32409,32415,32420,32434,32435,32440,32443,32453],{"id":31722,"depth":570,"text":31723},{"id":31732,"depth":570,"text":31733,"children":32398},[32399,32400,32401,32402,32403],{"id":31736,"depth":567,"text":31739},{"id":31745,"depth":567,"text":31748},{"id":31754,"depth":567,"text":31757},{"id":31763,"depth":567,"text":31766},{"id":31772,"depth":567,"text":31775},{"id":31790,"depth":570,"text":31791,"children":32405},[32406,32407,32408],{"id":31797,"depth":567,"text":31800},{"id":31806,"depth":567,"text":31809},{"id":31815,"depth":567,"text":31818},{"id":31833,"depth":570,"text":31834,"children":32410},[32411,32412,32413,32414],{"id":31840,"depth":579,"text":31843},{"id":31849,"depth":579,"text":31852},{"id":31858,"depth":579,"text":2244},{"id":31866,"depth":579,"text":31869},{"id":31884,"depth":570,"text":31885,"children":32416},[32417,32418,32419],{"id":31891,"depth":567,"text":17899},{"id":31899,"depth":567,"text":2304},{"id":31907,"depth":567,"text":31910},{"id":31925,"depth":570,"text":31926,"children":32421},[32422],{"id":31932,"depth":567,"text":31933,"children":32423},[32424,32425,32426,32427,32428,32429,32430,32431,32432,32433],{"id":31936,"depth":579,"text":31939},{"id":31945,"depth":579,"text":31948},{"id":31954,"depth":579,"text":31957},{"id":31963,"depth":579,"text":31966},{"id":31972,"depth":579,"text":29215},{"id":31989,"depth":579,"text":31992},{"id":31998,"depth":579,"text":32001},{"id":32007,"depth":579,"text":24965},{"id":32015,"depth":579,"text":24968},{"id":32023,"depth":579,"text":32026},{"id":32032,"depth":570,"text":32033},{"id":32068,"depth":570,"text":32069,"children":32436},[32437,32438,32439],{"id":32075,"depth":567,"text":32078},{"id":32084,"depth":567,"text":32087},{"id":32093,"depth":567,"text":32096},{"id":32105,"depth":570,"text":32106,"children":32441},[32442],{"id":32112,"depth":567,"text":32115},{"id":32143,"depth":570,"text":32144,"children":32444},[32445,32446,32447,32448,32449,32450,32451,32452],{"id":32150,"depth":567,"text":32151},{"id":32176,"depth":567,"text":32177},{"id":9747,"depth":567,"text":30090},{"id":32242,"depth":567,"text":32243},{"id":32269,"depth":567,"text":32270},{"id":32296,"depth":567,"text":32297},{"id":32323,"depth":567,"text":32324},{"id":32350,"depth":567,"text":32351},{"id":540,"depth":570,"text":541},"How digital link QR codes support pharmaceutical packaging: product safety, efficacy and regulatory compliance in one code.","Pharmaceutical packaging: a guide to global standards and local requirements",{},"\u002Fimages\u002F2024\u002F07\u002F9-packaging-for-pharmaceutics.png","\u002Fguides\u002Fpharmaceutical-packaging","2024-07-24T18:45:12+02:00",{"title":31681,"description":32454},"guides\u002Fpharmaceutical-packaging","2024-07-25T14:46:44+02:00","H_577x0iYi2zNR1MeTFkm_KCbYkFwCKlrsPAefUnCOY",{"id":32465,"title":32466,"author":7,"body":32467,"category":7,"description":32863,"extension":612,"heading":32864,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":32865,"navigation":614,"ogImage":32866,"path":32867,"publishedAt":32868,"sections":7,"seo":32869,"sourcePath":32870,"stem":32871,"updatedAt":32872,"videos":7,"__hash__":32873},"pages\u002Fguides\u002Fproduct-authentication.md","Product authentication: Enhancing brand integrity",{"type":9,"value":32468,"toc":32817},[32469],[12,32470,32471,32473,32477,32480,32483,32486,32495,32499,32503,32506,32509,32513,32516,32519,32522,32526,32530,32533,32537,32540,32543,32552,32556,32560,32563,32566,32570,32573,32576,32586,32590,32594,32597,32604,32608,32611,32614,32617,32621,32624,32628,32631,32635,32638,32641,32651,32655,32659,32662,32665,32669,32672,32675,32681,32685,32688,32691,32695,32698,32701,32704,32713,32717,32721,32724,32728,32731,32734,32738,32742,32745,32748,32752,32755,32758,32768,32774,32777,32781,32784,32787,32791,32794,32804,32808,32811,32814],{},[89,32472,25598],{"id":25597},[97,32474,32476],{"id":32475},"the-importance-of-product-authentication-in-todays-market","The importance of product authentication in today’s market",[15,32478,32479],{},"Counterfeit goods aren’t just a nuisance; they’re a direct threat to consumer trust, brand reputation, and even public safety. In today’s crowded, fast-moving market, product authentication is no longer optional. It’s essential.",[15,32481,32482],{},"Authenticity isn’t just about spotting fake products. It’s about protecting your brand, your customers, and everything your company stands for. When consumers trust they’re getting authentic products, they’re more likely to remain loyal, pay full price, and recommend your brand to others.",[15,32484,32485],{},"The right product authentication solutions do more than filter out counterfeits; they proactively protect your reputation, secure the supply chain, and ensure that what reaches the customer is exactly what you promised. In a world where one fake item can lead to lost sales, legal action, or even health risks, verifying authenticity is a frontline defense no brand can afford to ignore.",[73,32487,32488],{},[76,32489,32490,32492],{},[79,32491],{},[82,32493],{"alt":32476,"height":20677,"src":32494,"width":87},"\u002Fimages\u002F2024\u002F01\u002FThe-importance-of-product-authentication-in-todays-market.png",[89,32496,32498],{"id":32497},"understanding-product-authentication","Understanding product authentication",[97,32500,32502],{"id":32501},"what-is-product-authentication","What is product authentication?",[15,32504,32505],{},"Product authentication is the process of verifying that a product is genuine: not a cleverly disguised counterfeit. It plays a vital role in protecting consumers, upholding a brand’s reputation, and maintaining the integrity of the entire supply chain.",[15,32507,32508],{},"Authentication can take many forms. Sometimes it’s physical, like tamper-evident packaging or invisible ink. Other times, it’s digital: QR codes, blockchain records, or cloud-based verification systems. Whatever the form, the goal is the same: to ensure product authenticity and give consumers the confidence they need at the point of purchase.",[97,32510,32512],{"id":32511},"the-evolution-of-product-authentication-tools","The evolution of product authentication tools",[15,32514,32515],{},"Authentication tools have come a long way. What started with basic holograms and serial numbers has evolved into a powerful ecosystem of product authentication solutions. Today, brands use dynamic QR codes, secure NFC tags, and blockchain-backed certificates to outsmart counterfeiters and protect consumers in real time.",[15,32517,32518],{},"These innovations aren’t just high-tech bells and whistles; they’re a response to increasingly complex threats. As fake products get harder to spot, authentication tools must become more sophisticated, offering brands a way to proactively protect their customers, secure their products, and verify authenticity instantly.",[15,32520,32521],{},"In the sections ahead, we’ll break down how these tools work and why they’re essential for any brand serious about product integrity.",[89,32523,32525],{"id":32524},"counterfeit-products-the-global-challenge","Counterfeit products: The global challenge",[97,32527,32529],{"id":32528},"the-prevalence-of-fake-products-and-their-impact-on-brands-and-consumers-confidence","The prevalence of fake products and their impact on brands and consumers confidence",[15,32531,32532],{},"Counterfeit products flood nearly every market, from luxury items to life-saving medication. For brands, the result is clear: lost revenue, damaged reputation, and shaken consumer trust. For customers, buying a fake product often means wasted money, broken promises, or worse.",[97,32534,32536],{"id":32535},"the-health-risks-and-decreased-perceived-value-due-to-counterfeit-goods","The health risks and decreased perceived value due to counterfeit goods",[15,32538,32539],{},"In sectors like healthcare, cosmetics, and food, counterfeit goods aren’t just bad for business; they can be life-threatening. Fake items may contain unsafe components or lack the performance consumers expect, putting their well-being at risk and eroding confidence in genuine products.",[15,32541,32542],{},"As the perceived value of authentic items drops, so does customer loyalty. The damage ripples across the entire supply chain, making strong product authentication solutions critical to protecting consumers, brands, and market integrity.",[73,32544,32545],{},[76,32546,32547,32549],{},[79,32548],{},[82,32550],{"alt":32536,"height":20677,"src":32551,"width":87},"\u002Fimages\u002F2024\u002F01\u002FThe-health-risks-and-decreased-perceived-value-due-to-counterfeit-goods.png",[89,32553,32555],{"id":32554},"product-authentication-in-the-supply-chain","Product authentication in the supply chain",[97,32557,32559],{"id":32558},"why-the-supply-chain-matters","Why the supply chain matters",[15,32561,32562],{},"The supply chain is the frontline of product authentication. From factory floor to final purchase, every step needs to be traceable. Without transparency, counterfeit goods can slip in unnoticed, putting brand protection and consumer trust at risk.",[15,32564,32565],{},"Technologies like RFID, blockchain, and QR codes now power end-to-end traceability, giving companies the tools to verify authenticity at every stage and ensure product authenticity before the product ever reaches the customer.",[97,32567,32569],{"id":32568},"identifying-weak-spots","Identifying weak spots",[15,32571,32572],{},"To stay ahead of counterfeiters, companies must identify vulnerabilities within the supply chain. Fake items often enter through third-party distributors, packaging swaps, or unverified components.",[15,32574,32575],{},"The solution? Product authentication tools that flag inconsistencies, secure distribution points, and offer instant verification. When brands proactively protect their supply chain, they protect consumers, and their own reputation.",[73,32577,32578],{},[76,32579,32580,32582],{},[79,32581],{},[82,32583],{"alt":32584,"height":20677,"src":32585,"width":87},"Identifying vulnerabilities in the supply chain","\u002Fimages\u002F2024\u002F01\u002FIdentifying-vulnerabilities-in-the-supply-chain.png",[89,32587,32589],{"id":32588},"physical-vs-digital-product-authentication-solutions","Physical vs. digital product authentication solutions",[97,32591,32593],{"id":32592},"physical-product-authentication-technologies","Physical product authentication technologies",[15,32595,32596],{},"Physical product authentication relies on visible (and often tactile) features that help consumers and retailers identify genuine products. Holograms, watermarks, and unique packaging elements are classic examples of this approach. These features are hard to replicate, offering a basic layer of brand protection against counterfeit products.",[15,32598,32599,32600,32603],{},"Special inks, seals, and textures are especially useful for high-risk categories like luxury items and documents. However, even the most secure ",[50,32601,32602],{"href":24908},"packaging"," can be copied, and physical authentication alone often depends on user awareness to be effective.",[97,32605,32607],{"id":32606},"digital-product-authentication-tools","Digital product authentication tools",[15,32609,32610],{},"Digital product authentication tools add speed, scalability, and instant verification to the mix. QR codes, for example, let consumers scan a product to confirm authenticity and access secure data about its origin and supply chain journey.",[15,32612,32613],{},"NFC tags offer similar protection with a tap, while blockchain-based systems go even further, tracking each product across the entire supply chain with immutable, tamper-proof records.",[15,32615,32616],{},"By combining physical and digital authentication solutions, companies can stay ahead of counterfeiters while also boosting consumer confidence and delivering better post-purchase experiences.",[97,32618,32620],{"id":32619},"the-special-case-of-luxury-items-and-the-need-for-high-standard-authentication-solutions","The special case of luxury items and the need for high-standard authentication solutions",[15,32622,32623],{},"Luxury items aren’t just high-value; they’re high-risk. Their exclusivity and perceived value make them prime targets for sophisticated counterfeit operations. That’s why product authentication for luxury goods requires precision, innovation, and brand alignment.",[150,32625,32627],{"id":32626},"high-standard-authentication-for-premium-brands","High-standard authentication for premium brands",[15,32629,32630],{},"To protect luxury items, brands use bespoke holograms, custom inks, and unique digital identifiers, all designed to match the quality and image of the genuine product. Authentication must reflect craftsmanship and elevate the customer experience.",[150,32632,32634],{"id":32633},"beyond-security-experience-and-trust","Beyond security: experience and trust",[15,32636,32637],{},"Digital product authentication tools like NFC and blockchain go beyond anti-counterfeiting. They offer instant verification, personalized content, and exclusive services, building consumer trust while protecting brand integrity.",[15,32639,32640],{},"For luxury brands, the best authentication solution is a tailored mix of physical and digital tools, backed by secure registration and post-purchase engagement. It’s about more than stopping counterfeit products; it’s about delivering authenticity that feels as premium as the product itself.",[73,32642,32643],{},[76,32644,32645,32647],{},[79,32646],{},[82,32648],{"alt":32649,"height":20677,"src":32650,"width":87},"The special case of luxury items","\u002Fimages\u002F2024\u002F01\u002FThe-special-case-of-luxury-items.png",[89,32652,32654],{"id":32653},"consumer-perspective-on-product-authentication","Consumer perspective on product authentication",[97,32656,32658],{"id":32657},"building-consumer-trust-through-authenticity","Building consumer trust through authenticity",[15,32660,32661],{},"Consumers don’t just buy products; they buy trust. Brands that clearly verify authenticity through reliable product authentication tools earn that trust. Visible markers, QR codes, and transparent communication about authentication results help customers feel confident they’re getting a genuine product.",[15,32663,32664],{},"When companies educate consumers on how to spot fake items and verify product authenticity, they build stronger relationships and reinforce consumer trust from the very first scan.",[97,32666,32668],{"id":32667},"the-impact-of-product-authentication-on-consumer-well-being","The impact of product authentication on consumer well-being",[15,32670,32671],{},"In sectors like food, electronics, or healthcare, product authentication goes beyond brand protection. It protects lives. Fake products can pose serious health risks. Authentic products, backed by secure authentication solutions, help ensure consumer safety and well-being.",[15,32673,32674],{},"Confidence in product authenticity means peace of mind, and that emotional reassurance is what turns a first-time customer into a loyal one.",[89,32676,32678],{"id":32677},"brand-protection-strategies",[22,32679,32680],{},"Brand protection strategies",[97,32682,32684],{"id":32683},"the-importance-of-brand-protection-in-market-performance","The importance of brand protection in market performance",[15,32686,32687],{},"Strong brand protection isn’t just about stopping counterfeit products; it’s about protecting everything your company stands for. With effective product authentication in place, companies can ensure genuine product sales, defend their market position, and maintain consumer trust.",[15,32689,32690],{},"When consumers believe in the authenticity of what they buy, they’re more willing to pay full price and remain loyal. That confidence fuels brand equity, strengthens perceived value, and helps companies stay ahead in competitive markets.",[97,32692,32694],{"id":32693},"legal-actions-and-anti-counterfeiting-measures","Legal actions and anti-counterfeiting measures",[15,32696,32697],{},"Fighting counterfeits also requires legal muscle. Brands need airtight protection through patents and trademarks, giving them the power to take legal action when necessary.",[15,32699,32700],{},"Going after counterfeiters, whether through lawsuits or international enforcement, sends a clear message: this brand defends its products, its customers, and its integrity.",[15,32702,32703],{},"When legal protections and authentication solutions work hand-in-hand, companies can proactively protect their revenue, reputation, and consumer well-being.",[73,32705,32706],{},[76,32707,32708,32710],{},[79,32709],{},[82,32711],{"alt":32694,"height":20677,"src":32712,"width":87},"\u002Fimages\u002F2024\u002F01\u002FLegal-actions-and-anti-counterfeiting-measures.png",[89,32714,32716],{"id":32715},"industry-standards-and-best-practices","Industry standards and best practices",[97,32718,32720],{"id":32719},"why-industry-standards-matter","Why industry standards matter",[15,32722,32723],{},"In product authentication, following industry standards isn’t optional; it’s what separates reliable solutions from guesswork. These standards define best practices, helping companies implement authentication tools that are trusted, consistent, and scalable.",[97,32725,32727],{"id":32726},"staying-aligned-and-up-to-date","Staying aligned and up to date",[15,32729,32730],{},"Aligning with current norms ensures product integrity and strengthens consumer trust. Standards also guide companies in choosing the right authentication solution, from physical features to advanced digital tools, especially when operating across international markets.",[15,32732,32733],{},"But standards evolve. As counterfeiters adapt and new technologies emerge, so must your strategy. Staying informed and flexible is key to protecting authentic products and staying a step ahead.",[89,32735,32737],{"id":32736},"implementing-product-authentication-solutions","Implementing product authentication solutions",[97,32739,32741],{"id":32740},"choosing-the-right-authentication-solution","Choosing the right authentication solution",[15,32743,32744],{},"Not all product authentication tools are created equal, and not every solution fits every brand. The right choice depends on your product’s nature, the level of security required, and the risks in your target market.",[15,32746,32747],{},"For high-value items or sensitive categories, you may need a robust mix of physical and digital technologies. But effectiveness also depends on compatibility: your authentication solution must integrate with current systems and scale as your business grows. Customization is key: a tailored solution protects better and supports your brand identity.",[97,32749,32751],{"id":32750},"making-authentication-part-of-your-system","Making authentication part of your system",[15,32753,32754],{},"Even the best authentication technology falls short if poorly implemented. Seamless integration into your existing infrastructure is essential for success.",[15,32756,32757],{},"That means planning ahead, from updating IT systems to training staff, and managing workflows so the rollout doesn’t disrupt operations. Whether it’s through phased deployment or parallel testing, a smooth integration ensures you can authenticate products, protect consumers, and maintain performance without missing a beat.",[73,32759,32760],{},[76,32761,32762,32764],{},[79,32763],{},[82,32765],{"alt":32766,"height":20677,"src":32767,"width":87},"Integrating authentication solutions into existing systems","\u002Fimages\u002F2024\u002F01\u002FIntegrating-authentication-solutions-into-existing-systems.png",[89,32769,32771],{"id":32770},"enhancing-authentication-with-digital-link-qr-codes-versatile-and-cost-effective-solutions",[22,32772,32773],{},"Enhancing authentication with digital link QR codes: Versatile and cost-effective solutions",[15,32775,32776],{},"Digital link QR codes are reshaping product authentication. They’re fast to implement, cost-effective, and incredibly versatile, making them a powerful tool for brands aiming to protect consumers and ensure product authenticity.",[97,32778,32780],{"id":32779},"why-digital-link-qr-codes-work","Why digital link QR codes work",[15,32782,32783],{},"These QR codes integrate easily into existing packaging and labeling, with no need for expensive upgrades. They’re affordable to produce, even at scale, and deliver more than just authentication: they double as advanced barcodes for inventory, compliance, and marketing.",[15,32785,32786],{},"With one scan, customers can access authentication results, product details, instructions, or even promotions, all while verifying they’ve purchased a genuine product. For companies, this means better traceability, end-to-end transparency, and full regulatory compliance.",[97,32788,32790],{"id":32789},"a-smart-upgrade-for-brand-protection","A smart upgrade for brand protection",[15,32792,32793],{},"By combining authentication with direct consumer engagement, digital link QR codes help brands proactively protect their products and connect with customers, without breaking the bank. In a crowded market full of counterfeit threats, it’s a smart step forward.",[73,32795,32796],{},[76,32797,32798,32800],{},[79,32799],{},[82,32801],{"alt":32802,"height":20677,"src":32803,"width":87},"Enhancing authentication with digital link QR codes","\u002Fimages\u002F2024\u002F01\u002FEnhancing-authentication-with-digital-link-QR-codes.png",[89,32805,32807],{"id":32806},"conclusion-the-future-of-product-authentication-and-brand-protection","Conclusion :The future of product authentication and brand protection",[15,32809,32810],{},"As counterfeit products grow more sophisticated, so must our response. The future of product authentication lies in smart, scalable technologies, from digital link QR codes to blockchain and biometrics, that can outpace evolving threats.",[15,32812,32813],{},"But authentication isn’t just a defensive tool anymore. It’s a strategic advantage. When done right, it protects consumers, builds trust, and strengthens brand integrity. Forward-thinking companies will treat authentication as part of the customer experience: not just a security layer, but a value-added feature.",[15,32815,32816],{},"Staying adaptable is key. Because in a world where counterfeits can pose life-threatening risks, the brands that proactively protect their customers will be the ones that earn their loyalty.",{"title":566,"searchDepth":567,"depth":567,"links":32818},[32819,32822,32826,32830,32834,32842,32846,32850,32854,32858,32862],{"id":25597,"depth":570,"text":25598,"children":32820},[32821],{"id":32475,"depth":567,"text":32476},{"id":32497,"depth":570,"text":32498,"children":32823},[32824,32825],{"id":32501,"depth":567,"text":32502},{"id":32511,"depth":567,"text":32512},{"id":32524,"depth":570,"text":32525,"children":32827},[32828,32829],{"id":32528,"depth":567,"text":32529},{"id":32535,"depth":567,"text":32536},{"id":32554,"depth":570,"text":32555,"children":32831},[32832,32833],{"id":32558,"depth":567,"text":32559},{"id":32568,"depth":567,"text":32569},{"id":32588,"depth":570,"text":32589,"children":32835},[32836,32837,32838],{"id":32592,"depth":567,"text":32593},{"id":32606,"depth":567,"text":32607},{"id":32619,"depth":567,"text":32620,"children":32839},[32840,32841],{"id":32626,"depth":579,"text":32627},{"id":32633,"depth":579,"text":32634},{"id":32653,"depth":570,"text":32654,"children":32843},[32844,32845],{"id":32657,"depth":567,"text":32658},{"id":32667,"depth":567,"text":32668},{"id":32677,"depth":570,"text":32680,"children":32847},[32848,32849],{"id":32683,"depth":567,"text":32684},{"id":32693,"depth":567,"text":32694},{"id":32715,"depth":570,"text":32716,"children":32851},[32852,32853],{"id":32719,"depth":567,"text":32720},{"id":32726,"depth":567,"text":32727},{"id":32736,"depth":570,"text":32737,"children":32855},[32856,32857],{"id":32740,"depth":567,"text":32741},{"id":32750,"depth":567,"text":32751},{"id":32770,"depth":570,"text":32773,"children":32859},[32860,32861],{"id":32779,"depth":567,"text":32780},{"id":32789,"depth":567,"text":32790},{"id":32806,"depth":570,"text":32807},"Discover the impact of product authentication on brand protection and consumer trust, featuring efficient solutions like Digital Link QR codes.","Product authentication: the essential guide for ensuring brand protection",{},"\u002Fimages\u002F2024\u002F01\u002FProduct-authentication.jpg","\u002Fguides\u002Fproduct-authentication","2025-06-05T19:15:28+02:00",{"title":32466,"description":32863},"\u002Fguides\u002Fproduct-authentication\u002F","guides\u002Fproduct-authentication","2025-06-05T19:15:31+02:00","9P5IigY1Y6_QXsjaTGw54ZuRP2_hm54lnpliemKFQms",{"id":32875,"title":32876,"author":7,"body":32877,"category":7,"description":33060,"extension":612,"heading":33061,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":33062,"navigation":614,"ogImage":33063,"path":33064,"publishedAt":33065,"sections":7,"seo":33066,"sourcePath":33067,"stem":33068,"updatedAt":33069,"videos":7,"__hash__":33070},"pages\u002Fguides\u002Fproduct-page.md","Product page optimization with Smart Product Pages",{"type":9,"value":32878,"toc":33044},[32879],[12,32880,32881,32891,32895,32898,32902,32905,32909,32915,32925,32929,32932,32942,32946,32949,32953,32956,32960,32963,32967,32970,32974,32980,32984,32987,32997,33001,33007,33011,33014,33018,33021,33031,33035,33038],{},[15,32882,32883,32884,32886,32887,32890],{},"A well-designed product page is the heart of every ecommerce website. It’s where visitors become buyers, and where your brand’s promise is tested through images, words, and experience. A great product page combines high quality images, concise and informative descriptions, and social proof that builds trust and purchase confidence. ",[50,32885,273],{"href":272},", an innovator in ecommerce and connected packaging technology, helps brands achieve all this with its ",[50,32888,32889],{"href":11732},"Smart Product Pages",", designed to optimize every step of the online shopping experience.",[89,32892,32894],{"id":32893},"what-makes-a-product-page-truly-effective","What makes a product page truly effective?",[15,32896,32897],{},"An optimized product page focuses on clarity, speed, and emotion. Visitors want detailed information, but they also expect simplicity. Each element, from product photos to technical details, should help potential customers make a decision quickly and confidently. Digital Link’s Smart Product Pages make this balance possible by combining dynamic design, easy content updates, and brand customization. With Smart Product Pages, you can create consistent, high performing experiences across your entire ecommerce website.",[89,32899,32901],{"id":32900},"how-important-are-high-quality-product-images-and-videos","How important are high quality product images and videos?",[15,32903,32904],{},"Visuals sell. In ecommerce, high quality images and lifestyle photos are not decoration: they’re decision drivers. A potential buyer relies on them to imagine how a product fits their life. Digital Link’s Smart Product Pages make it easy to showcase product photography, 360° views, or embedded product video to enhance credibility and engagement. Brands using detailed product photography and dynamic visual content within Smart Product Pages often see higher conversion rates and greater buyer confidence.",[89,32906,32908],{"id":32907},"why-does-product-page-optimization-matter","Why does product page optimization matter?",[15,32910,32911,32912,32914],{},"Poorly designed product pages can lose customers in seconds. If product pages load quickly, provide key product details, and are mobile friendly, users stay longer and buy more. Smart Product Pages from ",[50,32913,273],{"href":272}," are optimized for speed and usability, ensuring that your online store performs smoothly across all devices. This optimization improves conversions, retention, and overall customer satisfaction.",[73,32916,32917],{},[76,32918,32919,32921],{},[79,32920],{},[82,32922],{"alt":32923,"height":85,"src":32924,"width":87},"Developer checking ecommerce site speed and performance across devices.","\u002Fimages\u002F2025\u002F10\u002FDeveloper-checking-ecommerce-site-speed-and-performance-across-devices.png",[89,32926,32928],{"id":32927},"how-to-write-compelling-product-descriptions","How to write compelling product descriptions",[15,32930,32931],{},"Great product descriptions do more than list features. They tell stories. Use a clear brand voice that reflects your identity and values. Concise and informative descriptions should highlight the product’s benefits, not just its specs. With Smart Product Pages, brands can easily update or localize descriptions for multiple markets, ensuring consistency and clarity everywhere. Each page is structured to guide readers naturally through key product details, encouraging them to complete their purchase.",[73,32933,32934],{},[76,32935,32936,32938],{},[79,32937],{},[82,32939],{"alt":32940,"height":85,"src":32941,"width":87},"Copywriter writing detailed product descriptions for an ecommerce site.","\u002Fimages\u002F2025\u002F10\u002FCopywriter-writing-detailed-product-descriptions-for-an-ecommerce-site.png",[89,32943,32945],{"id":32944},"how-can-social-proof-influence-purchasing-decisions","How can social proof influence purchasing decisions?",[15,32947,32948],{},"Customer feedback and testimonials are essential for buyer confidence. Positive reviews, customer photos, and product ratings help reassure visitors that the product delivers on its promise. Smart Product Pages simplify this process by integrating social proof directly into the layout. User generated content, reviews, and ratings appear seamlessly alongside product images and descriptions, giving visitors a transparent view of real customer experiences.",[89,32950,32952],{"id":32951},"what-role-do-interactive-elements-play","What role do interactive elements play?",[15,32954,32955],{},"Dynamic elements like image zoom, color selectors, and product comparison tools encourage shoppers to interact with your ecommerce site. They simulate an in store experience where users can explore before buying. Digital Link’s Smart Product Pages include interactive modules that make browsing intuitive and responsive. They’re built to engage customers through motion and interactivity while maintaining quick load times and consistent design.",[89,32957,32959],{"id":32958},"how-to-showcase-complementary-products","How to showcase complementary products",[15,32961,32962],{},"Cross selling and upselling can raise your average order value. Displaying complementary products under each listing helps guide customers through the buying process. Smart Product Pages automatically connect related products or accessories, creating logical recommendations that feel personalized and relevant. This intelligent linking system helps increase conversions while improving the overall user experience.",[89,32964,32966],{"id":32965},"how-can-product-pages-express-brand-values","How can product pages express brand values?",[15,32968,32969],{},"A product page is more than a catalog: it’s a statement of your brand’s identity. From the tone of your copy to the design examples and typography, every detail reflects who you are. Smart Product Pages are fully customizable, allowing brands to express their visual identity and brand voice consistently. With flexible templates and editable modules, businesses can maintain design coherence across their entire product catalog.",[89,32971,32973],{"id":32972},"what-are-the-best-product-page-examples-to-follow","What are the best product page examples to follow?",[15,32975,32976,32977,32979],{},"The best product page examples balance aesthetics and usability. Shopify product pages are known for their clean layout and persuasive storytelling. Smart Product Pages by ",[50,32978,273],{"href":272}," bring that same philosophy to life, offering structure, flexibility, and data driven design that can adapt to different industries. Many ecommerce sites use them to simplify updates and maintain brand consistency across hundreds of SKUs.",[89,32981,32983],{"id":32982},"how-to-include-technical-details-without-losing-attention","How to include technical details without losing attention",[15,32985,32986],{},"Technical details like dimensions, materials, and product specs are essential, but they should never overwhelm the reader. Place them under expandable sections or use bullet points for quick scanning. Digital Link’s Smart Product Pages are designed for this: they provide structured layouts where detailed information stays accessible but never intrusive, helping users navigate specs without distraction.",[73,32988,32989],{},[76,32990,32991,32993],{},[79,32992],{},[82,32994],{"alt":32995,"height":85,"src":32996,"width":87},"Product page showing organized technical specifications clearly.","\u002Fimages\u002F2025\u002F10\u002FProduct-page-showing-organized-technical-specifications-clearly.png",[89,32998,33000],{"id":32999},"how-can-product-pages-support-customer-journey-and-engagement","How can product pages support customer journey and engagement?",[15,33002,33003,33004,33006],{},"A great product page doesn’t end at the “Add to Cart” button. It encourages shoppers to stay engaged with your brand. With Smart Product Pages, you can link educational resources, tutorials, or complementary items to keep the experience going. ",[50,33005,273],{"href":272}," also provides analytics tools that help brands monitor engagement and refine their product storytelling based on real data.",[89,33008,33010],{"id":33009},"how-to-create-product-pages-that-convert-visitors-into-happy-customers","How to create product pages that convert visitors into happy customers",[15,33012,33013],{},"Creating optimized product pages requires collaboration between designers, copywriters, and sales reps. Each professional contributes to aligning visuals, tone, and technical accuracy. Digital Link’s Smart Product Pages streamline this collaboration with intuitive tools that simplify editing, content management, and updates. The result is a dedicated webpage for each product that informs, engages, and persuades.",[89,33015,33017],{"id":33016},"what-elements-inspire-purchase-confidence","What elements inspire purchase confidence?",[15,33019,33020],{},"Trust comes from transparency. Include visible product availability, shipping costs, return policies, and contact options. When potential buyers can easily find this information, it strengthens their decision making process. Smart Product Pages display this data clearly and dynamically, adjusting automatically based on location or availability. This reduces uncertainty and builds purchase confidence.",[73,33022,33023],{},[76,33024,33025,33027],{},[79,33026],{},[82,33028],{"alt":33029,"height":85,"src":33030,"width":87},"Customer happily unboxing a product purchased from an online store.","\u002Fimages\u002F2025\u002F10\u002FCustomer-happily-unboxing-a-product-purchased-from-an-online-store.png",[89,33032,33034],{"id":33033},"how-does-a-strong-product-page-boost-long-term-customer-loyalty","How does a strong product page boost long-term customer loyalty?",[15,33036,33037],{},"A compelling product page is not just about immediate sales. It’s about lasting relationships. When customers enjoy their online shopping experience and find clear, honest information, they return. Digital Link’s Smart Product Pages help brands achieve this by combining design, interactivity, and performance into a single, scalable solution. The result is an ecommerce experience that builds loyalty through trust and convenience.",[15,33039,33040,33041,33043],{},"By investing in product page optimization with ",[50,33042,273],{"href":272},", you create a digital storefront that mirrors the warmth, trust, and guidance of an in store experience, one that converts visitors into loyal customers who keep coming back.",{"title":566,"searchDepth":567,"depth":567,"links":33045},[33046,33047,33048,33049,33050,33051,33052,33053,33054,33055,33056,33057,33058,33059],{"id":32893,"depth":570,"text":32894},{"id":32900,"depth":570,"text":32901},{"id":32907,"depth":570,"text":32908},{"id":32927,"depth":570,"text":32928},{"id":32944,"depth":570,"text":32945},{"id":32951,"depth":570,"text":32952},{"id":32958,"depth":570,"text":32959},{"id":32965,"depth":570,"text":32966},{"id":32972,"depth":570,"text":32973},{"id":32982,"depth":570,"text":32983},{"id":32999,"depth":570,"text":33000},{"id":33009,"depth":570,"text":33010},{"id":33016,"depth":570,"text":33017},{"id":33033,"depth":570,"text":33034},"Learn how a smart product page turns ecommerce best practices into real results with optimized visuals, descriptions, and customer engagement.","How to build a high-performing product page with Digital Link",{},"\u002Fimages\u002F2025\u002F10\u002FProduct-page.png","\u002Fguides\u002Fproduct-page","2025-10-29T18:15:32+01:00",{"title":32876,"description":33060},"\u002Fguides\u002Fproduct-page\u002F","guides\u002Fproduct-page","2025-10-29T18:15:35+01:00","6Nho5spp6tPv_BnAmzSx7sDM8dId0lFtmK7MFHikKEk",{"id":33072,"title":33073,"author":7,"body":33074,"category":7,"description":33602,"extension":612,"heading":33603,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":33604,"navigation":614,"ogImage":33605,"path":33606,"publishedAt":33607,"sections":7,"seo":33608,"sourcePath":22832,"stem":33609,"updatedAt":33610,"videos":7,"__hash__":33611},"pages\u002Fguides\u002Fproduct-passport-for-textiles.md","All about Product Passport for textiles • Digital Link",{"type":9,"value":33075,"toc":33587},[33076],[12,33077,33078,33082,33106,33129,33148,33156,33190,33206,33210,33213,33232,33241,33243,33248,33251,33257,33261,33272,33275,33282,33289,33292,33295,33301,33304,33313,33317,33320,33327,33330,33333,33340,33343,33346,33349,33356,33365,33369,33372,33379,33382,33391,33394,33398,33405,33408,33415,33424,33428,33436,33450,33453,33503,33507,33510,33521,33524,33528,33531,33543,33550,33557,33560,33569,33571,33577,33580],{},[89,33079,33081],{"id":33080},"what-is-the-eu-product-passport-for-textiles","What is the EU Product Passport for textiles?",[15,33083,1260,33084,33088,33089,1014,33092,1018,33095,33098,33099,33101,33102,386],{},[22,33085,33086],{},[50,33087,10395],{"href":6106}," (DPP) for textiles and apparel is a cutting-edge system developed to provide extensive information about a textile product’s sustainability and environmental impact. It goes far beyond traditional labels, offering details about the ",[22,33090,33091],{},"raw materials",[22,33093,33094],{},"product origin",[22,33096,33097],{},"product durability",", along with instructions for repair, maintenance, and recycling. The goal of the ",[22,33100,9234],{}," is to reduce waste by ensuring products can be reused, repurposed, or recycled within the framework of a ",[22,33103,33104],{},[50,33105,3020],{"href":3717},[15,33107,1176,33108,33110,33111,33113,33114,33117,33118,13852,33120,33122,33123,33125,33126,386],{},[22,33109,19877],{},", such as a QR code, links the ",[22,33112,9234],{}," to a specific item, creating a ",[22,33115,33116],{},"digital twin"," of the physical product. This allows consumers, manufacturers, and other stakeholders to access real-time information easily. The implementation of these ",[22,33119,5506],{},[22,33121,20187],{}," is part of the broader ",[22,33124,25960],{},", spearheaded by the ",[22,33127,33128],{},"European Commission",[15,33130,33131,33132,33134,33135,33137,33138,3377,33140,33143,33144,33147],{},"Historically, the fashion and textile industry operated on a linear model characterized by “take, make, use, and dispose.” However, the ",[22,33133,32087],{}," is driving a shift towards a ",[22,33136,3020],{},", where products are designed with longevity and recyclability in mind. By implementing ",[22,33139,5506],{},[22,33141,33142],{},"EU"," aims to promote ",[22,33145,33146],{},"sustainable products"," that minimize waste and environmental damage.",[15,33149,33150,33151,33153,33154,2498],{},"The textile sector is currently responsible for 10% of global greenhouse gas emissions. In Europe, it ranks as the fourth-largest contributor to environmental damage, just behind food, housing, and transportation. Recognizing this, the ",[22,33152,32087],{}," has mandated that textiles, along with batteries and construction materials, will be among the first industries to comply with ",[22,33155,9234],{},[15,33157,4308,33158,33160,33161,33164,33165,33168,33169,33172,33173,3347,33176,55,33179,33181,33182,33185,33186,33189],{},[22,33159,5506],{}," are designed to offer ",[22,33162,33163],{},"increased transparency"," across the entire textile supply chain. This includes compliance with ",[22,33166,33167],{},"technical standards"," and the tracking of key ",[22,33170,33171],{},"compliance requirements"," set by ",[22,33174,33175],{},"regulatory authorities",[22,33177,33178],{},"European Parliament",[22,33180,33128],{}," have emphasized the importance of this shift, requiring brands and manufacturers to make the ",[22,33183,33184],{},"necessary adjustments"," to their production and data management processes. Companies will also need to monitor ",[22,33187,33188],{},"key dates"," for the rollout of these regulations.",[15,33191,33192,33193,33195,33196,33198,33199,33201,33202,33205],{},"By leveraging new ",[22,33194,9234],{}," technologies, the ",[22,33197,20187],{}," can provide consumers with access to detailed information about the products they purchase, empowering them to make environmentally responsible choices. As part of the ",[22,33200,33146],{}," initiative, this system helps align with ",[22,33203,33204],{},"other regulations"," to reduce the industry’s environmental footprint.",[97,33207,33209],{"id":33208},"textiles-and-apparel-sustainability","Textiles and apparel sustainability",[15,33211,33212],{},"Consider a consumer who is looking to purchase a new pair of jeans. With a Digital Product Passport, they can access information about the materials used, such as organic cotton or recycled denim, and the manufacturing processes involved, such as water-saving techniques or ethical labor practices.",[15,33214,33215,33216,33219,33220,33225,33226,33231],{},"The passport may also provide details about the brand’s ",[22,33217,33218],{},"commitment to sustainability"," and certifications obtained, such as ",[50,33221,33224],{"href":33222,"rel":33223,"target":2104},"https:\u002F\u002Fglobal-standard.org\u002F",[2102,2103,15432],"GOTS"," (Global Organic Textile Standard) or ",[50,33227,33230],{"href":33228,"rel":33229,"target":2104},"https:\u002F\u002Fwww.fairtrade.net\u002F",[2102,2103,15432],"Fair Trade",". By having access to this information, consumers can make more informed buying decisions that align with their values and support brands that prioritize sustainability.",[73,33233,33234],{},[76,33235,33236,33238],{},[79,33237],{},[82,33239],{"alt":33209,"height":20677,"src":33240,"width":87},"\u002Fimages\u002F2023\u002F10\u002FTextiles-and-apparel-sustainability.png",[97,33242,24111],{"id":24110},[15,33244,33245,33246,386],{},"The benefits of digital product passports extend beyond consumer empowerment and environmental impacts. They also promote transparency throughout the supply chain, enabling stakeholders to identify sustainable practices and ",[22,33247,23117],{},[15,33249,33250],{},"These passports facilitate responsible sourcing and production by providing visibility into the origins of the raw materials and the manufacturing processes.",[15,33252,33253,33254,33256],{},"This transparency is crucial for building ",[22,33255,5293],{}," and fostering a culture of accountability within the industry.",[89,33258,33260],{"id":33259},"importance-of-product-traceability-in-the-textile-industry","Importance of product traceability in the textile industry",[15,33262,33263,33268,33269,386],{},[50,33264,33267],{"href":33265,"rel":33266,"target":2104},"https:\u002F\u002Fwww.textiletechnology.net\u002Ffibers\u002Ftrendreports\u002Ffibretrace-digital-product-passport--on-the-way-to-circular-economy-34561",[2102,2103],"Product traceability"," is important for several reasons. Firstly, it ensures transparency and accountability throughout the supply chain, enabling stakeholders to track the journey of a product ",[22,33270,33271],{},"from its origin to the end consumer and beyond",[15,33273,33274],{},"This transparency helps build consumer trust and confidence in textile products, as they can verify the authenticity and sustainability claims made by brands.",[15,33276,33277,33278,33281],{},"For instance, let’s consider a consumer who is concerned about the environmental impact of the clothes they purchase. With the help of a Digital Product Passport, they can ",[22,33279,33280],{},"trace the entire supply chain"," of a garment and gather information about the materials used, the manufacturing processes involved, and even the certifications obtained.",[15,33283,33284,33285,33288],{},"Moreover, product traceability is crucial for verifying ",[22,33286,33287],{},"compliance with legal obligations"," and sustainability standards.",[15,33290,33291],{},"By using data protocol providing a record of the product’s journey, product passports enable authorities to monitor and enforce regulations related to environmental impact, labor practices, and product safety.",[15,33293,33294],{},"This protects consumers and ensures that textile products meet the required certifications and regulations.",[15,33296,33297,33298,386],{},"In addition, product traceability enables the identification of sustainable practices, such as ",[22,33299,33300],{},"responsible sourcing and production",[15,33302,33303],{},"By using transparency data and having visibility into the origins of materials and the manufacturing processes, stakeholders can assess textile products’ environmental and social impact. This information is invaluable for making informed decisions and driving positive change in the industry.",[73,33305,33306],{},[76,33307,33308,33310],{},[79,33309],{},[82,33311],{"alt":24111,"height":20677,"src":33312,"width":87},"\u002Fimages\u002F2023\u002F10\u002FSupply-chain-transparency.png",[89,33314,33316],{"id":33315},"benefits-of-using-a-digital-product-passport","Benefits of using a Digital Product Passport",[15,33318,33319],{},"Product passports offer numerous benefits for both consumers and the industry as a whole. Firstly, they improve transparency throughout the supply and value chain.",[15,33321,33322,33323,33326],{},"Product passports enable stakeholders to identify sustainable practices and address potential issues such as unethical sourcing or environmental impact by providing detailed information about the ",[22,33324,33325],{},"product’s materials, manufacturing processes, carbon emissions",", and supply and textile value chain partners.",[15,33328,33329],{},"For example, let’s consider a fashion brand that wants to promote transparency and sustainability in its supply chain.",[15,33331,33332],{},"By implementing the Digital Product Passport, the brand can provide consumers with detailed information about the materials used, the production methods employed, and even the certifications obtained. This level of transparency benefits consumers and supports brands that prioritize sustainability.",[15,33334,33335,33336,33339],{},"Secondly, product passports contribute to the ",[22,33337,33338],{},"reduction of waste",". By promoting efficient recycling and upcycling processes, they facilitate the transition to a circular economy and help minimize the environmental footprint of the entire industry.",[15,33341,33342],{},"By providing information about a product’s recyclability and end-of-life options, product passports empower shoppers to make environmentally conscious and sustainable choices.",[15,33344,33345],{},"For instance, consider a consumer who wants to purchase a sustainable and eco-friendly sweater. With a digital product passport, they can access information about the materials used, such as organic wool or recycled fibers, and the end-of-life options, such as compostability or recycling.",[15,33347,33348],{},"Armed with this information, consumers can choose products that align with their values and contribute to a more sustainable future.",[15,33350,33351,33352,33355],{},"Additionally, product passports enhance product safety and quality by helping ",[22,33353,33354],{},"combat counterfeiting",". The unique identifier linked to the passport ensures that customers are purchasing authentic items, strengthening brand trust and reputation.",[73,33357,33358],{},[76,33359,33360,33362],{},[79,33361],{},[82,33363],{"alt":33316,"height":20677,"src":33364,"width":87},"\u002Fimages\u002F2023\u002F10\u002FBenefits-of-using-a-Digital-Product-Passport.png",[89,33366,33368],{"id":33367},"examples-of-digital-product-passport-initiatives-in-the-textile-industry","Examples of Digital Product Passport initiatives in the textile industry",[15,33370,33371],{},"Several initiatives and pilot projects have been undertaken to implement the Digital Product Passport in the textile industry.",[15,33373,33374,33375,33378],{},"For example, the ",[22,33376,33377],{},"Trace4Value"," pilot project in Sweden is one such initiative that aims to promote sustainability and transparency in line with the EU’s strategy.",[15,33380,33381],{},"This project includes participation from institutions like the SIS Swedish Institute for Standards and fashion brands like Marimekko and Kappahl, who are testing product passports on select products. By participating in this pilot project, these brands are proactively promoting transparency and sustainability in their supply chains.",[15,33383,33384,33385,33388,33389,386],{},"The implementation of product passports requires ",[22,33386,33387],{},"collaboration and coordination among various stakeholders",", including national authorities, brands, manufacturers, and technology providers like ",[50,33390,273],{"href":272},[15,33392,33393],{},"By working together, the industry can overcome the challenges associated with implementation and leverage the benefits of the Digital Product Passport to drive positive change in the textile industry.",[89,33395,33397],{"id":33396},"implementing-product-passports","Implementing product passports",[15,33399,33400,33401,33404],{},"Implementing product passports faces certain challenges. Standardizing ",[22,33402,33403],{},"data collection and recording"," methods across the industry is essential to ensure consistency and comparability of information.",[15,33406,33407],{},"Achieving industry-wide adoption and coordinating efforts are also key challenges that need to be addressed.",[15,33409,33410,33411,33414],{},"Furthermore, the ",[22,33412,33413],{},"implementation timeline"," for the passport is uncertain due to delays in the regulatory process and the need for a new data unified system. We will update this guide as new details are released.",[73,33416,33417],{},[76,33418,33419,33421],{},[79,33420],{},[82,33422],{"alt":33397,"height":20677,"src":33423,"width":87},"\u002Fimages\u002F2023\u002F10\u002FImplementing-product-passports.png",[97,33425,33427],{"id":33426},"textile-passport-requirements-and-regulatory-information","Textile passport requirements and regulatory information",[15,33429,33430,33431,33435],{},"Core criteria for a product passport, as per the ",[50,33432,16425],{"href":33433,"rel":33434,"target":2104},"https:\u002F\u002Fcommission.europa.eu\u002Fenergy-climate-change-environment\u002Fstandards-tools-and-labels\u002Fproducts-labelling-rules-and-requirements\u002Fsustainable-products\u002Fecodesign-sustainable-products-regulation_en",[2102,2103,15432],", will include:",[353,33437,33438,33441,33444,33447],{},[356,33439,33440],{},"A link with a data carrier (i.e., a QR code) and a distinct identifier for the product.",[356,33442,33443],{},"The carrier should be visible on the product or its container.",[356,33445,33446],{},"Adherence to the ISO 15459:2015 standard for the data carrier.",[356,33448,33449],{},"All passport data should be based on open standards and be machine readable.",[15,33451,33452],{},"As we write, these are the main relevant information that will have to be made available through a product passport:",[353,33454,33455,33461,33467,33473,33479,33485,33491,33497],{},[356,33456,33457,33460],{},[22,33458,33459],{},"Product details",": The passport will list key product specifics, with essential details like its unique tag, brand, model, and summary.",[356,33462,33463,33466],{},[22,33464,33465],{},"Supply chain info",": The passport will map out the garment’s manufacturing process, listing all parties and their roles.",[356,33468,33469,33472],{},[22,33470,33471],{},"Material facts",": The passport will outline the elements that make up the product, their nature, source, and environmental effects. This could also touch upon any eco-friendly components or potential hazards.",[356,33474,33475,33478],{},[22,33476,33477],{},"Energy consumption",": The passport will list efficiency ratings, consumption data, and related environmental factors.",[356,33480,33481,33484],{},[22,33482,33483],{},"Product’s lifecycle details",": The passport will provide a full account of the product’s journey, from creation to disposal, helping in environmental analysis.",[356,33486,33487,33490],{},[22,33488,33489],{},"Repair and longevity",": The passport will offer insights into the product’s lifespan, repair options, and parts availability, aiding in assessing its durability.",[356,33492,33493,33496],{},[22,33494,33495],{},"Recycling instructions",": The passport will guide the product’s recyclability, breaking down instructions for its disassembly and proper disposal supporting waste reduction.",[356,33498,33499,33502],{},[22,33500,33501],{},"Recognitions and badges",": The passport will showcase any associated environmental or sustainability certifications that certify circular products and sustainable products.",[89,33504,33506],{"id":33505},"accessing-and-using-product-passports","Accessing and using product passports",[15,33508,33509],{},"Accessing and using product passports is a straightforward process for consumers.",[15,33511,33512,33513,33516,33517,33520],{},"For example, imagine a consumer who wants to purchase a new pair of sneakers. By ",[22,33514,33515],{},"scanning the digital link QR"," bar code",[22,33518,33519],{}," on the product",", they can access information about the materials used, such as recycled polyester or vegan leather, the manufacturing processes involved, such as water-saving techniques or ethical labor practices, and even the certifications obtained, such as bluesign® or OEKO-TEX®.",[15,33522,33523],{},"Armed with this information, consumers can make informed purchasing decisions based on the product’s environmental impact and sustainability credentials.",[89,33525,33527],{"id":33526},"adoption-of-product-passports-by-fashion-brands","Adoption of product passports by fashion brands",[15,33529,33530],{},"Fashion companies are increasingly recognizing the importance of product passports to stay competitive in the EU market.",[15,33532,33533,33534,33536,33537,33539,33540,33542],{},"By bringing garments online through technologies such as ",[22,33535,6531],{},", brands can ",[22,33538,20657],{}," with global regulations about sustainable and circular textiles. At the same time, the textile sector can unlock ",[22,33541,20649],{}," through stronger connections with shoppers.",[15,33544,33545,33546,33549],{},"In fact, the adoption of product passports goes beyond transparency and sustainability. Connected garments not only provide transparency but also allow brands to ",[22,33547,33548],{},"personalize the customer experience, collect feedback",", and respond to changing consumer tastes.",[15,33551,33552,33553,33556],{},"By leveraging the data collected through the passports, apparel makers can ",[22,33554,33555],{},"gain insights into consumer preferences"," and tailor their offerings accordingly. This creates a more personalized and engaging experience for consumers, fostering brand loyalty and long-term relationships.",[15,33558,33559],{},"Product passports can become a competitive advantage for fashion companies to stay relevant and meet consumer expectations.",[73,33561,33562],{},[76,33563,33564,33566],{},[79,33565],{},[82,33567],{"alt":33527,"height":20677,"src":33568,"width":87},"\u002Fimages\u002F2023\u002F10\u002FAdoption-of-product-passports-by-fashion-brands.png",[89,33570,541],{"id":540},[15,33572,8480,33573,33576],{},[22,33574,33575],{},"digital product passports for apparel and textiles"," has the power to transform the industry and drive positive change.",[15,33578,33579],{},"The key to turning what might look like a big challenge into a huge opportunity is to start experimenting with digital links and product passport pages today.",[15,33581,33582,33583,33586],{},"Our team of ",[22,33584,33585],{},"market and legal experts"," can guide you and design the ideal roadmap to implementation for your business: do not hesitate to get in touch!",{"title":566,"searchDepth":567,"depth":567,"links":33588},[33589,33593,33594,33595,33596,33599,33600,33601],{"id":33080,"depth":570,"text":33081,"children":33590},[33591,33592],{"id":33208,"depth":567,"text":33209},{"id":24110,"depth":567,"text":24111},{"id":33259,"depth":570,"text":33260},{"id":33315,"depth":570,"text":33316},{"id":33367,"depth":570,"text":33368},{"id":33396,"depth":570,"text":33397,"children":33597},[33598],{"id":33426,"depth":567,"text":33427},{"id":33505,"depth":570,"text":33506},{"id":33526,"depth":570,"text":33527},{"id":540,"depth":570,"text":541},"All about the EU Digital Product Passport for textiles and how digital link QR codes help fashion brands comply.","EU Digital Product Passport for textiles: empowering sustainability in the fashion industry",{},"\u002Fimages\u002F2023\u002F10\u002Fproduct-passport-for-textiles.png","\u002Fguides\u002Fproduct-passport-for-textiles","2024-10-24T08:22:00+02:00",{"title":33073,"description":33602},"guides\u002Fproduct-passport-for-textiles","2025-06-05T09:52:00+02:00","3Jcm858TbzcSb9y1ZEVFSaw4OHFo8o4t70VzSy6YG7Q",{"id":33613,"title":33614,"author":7,"body":33615,"category":7,"description":33972,"extension":612,"heading":33973,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":33974,"navigation":614,"ogImage":33975,"path":33976,"publishedAt":33977,"sections":7,"seo":33978,"sourcePath":30987,"stem":33979,"updatedAt":33980,"videos":7,"__hash__":33981},"pages\u002Fguides\u002Fqr-code-packaging-best-practices.md","QR code packaging best practices for better scans",{"type":9,"value":33616,"toc":33951},[33617],[12,33618,33619,33627,33630,33637,33641,33644,33651,33655,33658,33664,33668,33671,33677,33683,33687,33692,33698,33703,33710,33720,33727,33735,33739,33744,33750,33754,33757,33760,33765,33771,33775,33778,33784,33788,33791,33797,33801,33804,33810,33814,33819,33825,33829,33834,33840,33844,33847,33857,33861,33866,33872,33876,33881,33887,33891,33896,33902,33906,33909,33916,33920,33923,33927,33932,33938,33942,33945],{},[15,33620,33621,33622,33626],{},"QR code packaging best practices ensure your codes are scannable, secure, and effective across retail environments. These standards cover a range of essential elements: from the minimum QR code size and proper quiet zone spacing to ",[50,33623,33625],{"href":33624},"\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging\u002F","optimal placement"," and high-contrast color usage.",[15,33628,33629],{},"By adhering to these practices, brands can ensure QR codes are not only functional but also mobile friendly and easily scannable by any smartphone camera. Whether you’re using static or dynamic QR codes, the goal is to make them work flawlessly across various devices, environments, and lighting conditions. Proper execution also ensures that your printed QR codes support data accuracy, enable tracking, and provide easy access to relevant digital experiences, whether it’s for marketing campaigns, product packaging, or providing additional product details through linked information.",[73,33631,33632],{},[82,33633],{"alt":33634,"height":2874,"src":33635,"title":33636,"width":2877},"Printed QR codes support data accuracy","\u002Fimages\u002F2025\u002F04\u002Fprinted-QR-codes-support-data-accuracy-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 1",[89,33638,33640],{"id":33639},"why-should-you-use-qr-codes-on-packaging","Why should you use QR codes on packaging?",[15,33642,33643],{},"Using QR codes on product packaging enhances consumer engagement, provides instant access to digital content, and simplifies tracking and analytics for marketing campaigns. These codes serve as gateways to connected packaging experiences, allowing customers to scan QR codes with their smartphone camera and instantly access promotional offers, instructional videos, or digital product passports. By reducing the need for excess printed materials and linking directly to websites or product details, brands can ensure that their packaging remains sleek while still providing essential information. Additionally, incorporating dynamic QR codes into your packaging strategy enables you to track QR code scans, gather valuable insights, and fine-tune marketing efforts across different devices and user segments.",[73,33645,33646],{},[82,33647],{"alt":33648,"height":2874,"src":33649,"title":33650,"width":2877},"Why should you use QR codes on packaging","\u002Fimages\u002F2025\u002F04\u002FWhy-should-you-use-QR-codes-on-packaging-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 2",[89,33652,33654],{"id":33653},"what-is-the-minimum-qr-code-size-for-packaging","What is the minimum QR code size for packaging?",[15,33656,33657],{},"The minimum QR code size for packaging should be at least 2 x 2 cm (around 0.8 x 0.8 inches) to ensure it remains scannable on most smartphones and retail scanners. This simple square format works well across printed materials and different devices, maintaining legibility in various lighting conditions. While GS1 provides technical specifications for more precise sizing, a 2 cm square is a practical and easy-to-follow rule of thumb for most packaging applications. Avoid making the code too small, as it can lead to scan failures and reduce the overall user experience.",[73,33659,33660],{},[82,33661],{"alt":33654,"height":2874,"src":33662,"title":33663,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FWhat-is-the-minimum-QR-code-size-for-packaging-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 3",[89,33665,33667],{"id":33666},"how-much-quiet-zone-is-needed-around-a-qr-code","How much quiet zone is needed around a QR code?",[15,33669,33670],{},"For QR codes used in packaging, a quiet zone (the empty margin around the code) is essential. This clear space helps scanning devices clearly detect the edges of the code and improves scan success, especially in fast-paced retail settings. A good rule of thumb is to leave at least four modules of white space around the QR code. For example, if your QR code is 5 cm wide and each module is about 1.25 mm, the quiet zone should be at least 5 mm on each side. This ensures optimal compatibility with smartphone cameras, POS systems, and other devices.",[15,33672,33673,33674,33676],{},"If you’re unsure about how much space to leave, don’t worry: when you use ",[50,33675,273],{"href":272},", we automatically include the optimal quiet zone when you download your QR code. Just make sure the code is printed clearly and placed properly on your packaging for best results.",[73,33678,33679],{},[82,33680],{"alt":33667,"height":2874,"src":33681,"title":33682,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FHow-much-quiet-zone-is-needed-around-a-QR-code-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 4",[89,33684,33686],{"id":33685},"what-color-combinations-should-be-avoided-when-designing-qr-codes","What color combinations should be avoided when designing QR codes?",[15,33688,33689,33690],{},"When it comes to printing QR codes, color contrast is critical to ensure scannability. You should avoid using red or orange for the foreground of the QR code, as many smartphone cameras and barcode scanners have difficulty detecting these hues. These low-contrast choices often result in scan errors, especially under poor lighting conditions or when viewed on certain devices.",[399,33691],{},[73,33693,33694],{},[82,33695],{"alt":33686,"height":2874,"src":33696,"title":33697,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FWhat-color-combinations-should-be-avoided-when-designing-QR-codes-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 5",[15,33699,33700,33701],{},"In addition, inverted QR codes (those with light-colored modules on a dark background) should be avoided. Most smartphone cameras and scanning apps are optimized to read dark elements on light backgrounds. Using inverted colors can interfere with detection, particularly if the surface is glossy or if the code is printed on a non-uniform material.",[399,33702],{},[73,33704,33705],{},[82,33706],{"alt":33707,"height":2874,"src":33708,"title":33709,"width":2877},"Using inverted colors can interfere with detection","\u002Fimages\u002F2025\u002F04\u002FUsing-inverted-colors-can-interfere-with-detection-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 6",[15,33711,33712,33713,33717,33718],{},"For best results, stick to dark colors like black or navy blue on a white background. This combination not only enhances visibility but also ensures compatibility with various printing techniques and lighting environments. Maintaining a high-contrast d",[50,33714,33716],{"href":33715},"\u002Fguides\u002Fqr-codes-on-packaging-design-best-practices\u002F","esign helps your QR codes"," perform reliably across all devices and improves the success rate of your QR code campaigns.",[399,33719],{},[73,33721,33722],{},[82,33723],{"alt":33724,"height":2874,"src":33725,"title":33726,"width":2877},"Stick to dark colors like black or navy blue on a white background","\u002Fimages\u002F2025\u002F04\u002Fstick-to-dark-colors-like-black-or-navy-blue-on-a-white-background-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 7",[15,33728,33729,33730,33732,33733],{},"If you’re unsure whether your QR code meets the right contrast requirements, don’t worry, in our platform we help you get it right. ",[50,33731,273],{"href":272}," alerts you if your color combination may reduce readability and recommends adjustments as needed. This way, you can ensure your printed QR codes are always optimized for performance.",[399,33734],{},[89,33736,33738],{"id":33737},"can-you-use-more-than-two-colors-in-a-qr-code","Can you use more than two colors in a QR code?",[15,33740,33741,33742],{},"No, using more than two colors can interfere with QR code scanning and reduce the overall readability of the code. Excessive color variation may confuse scanners and compromise the functionality of the QR code, especially when viewed on different devices or under inconsistent lighting conditions. For best results, stick to a high-contrast combination (preferably black or navy blue on a white background) to ensure the code is easily scannable by a smartphone camera and compatible with various printing methods, including digital printing. Maintaining consistency in contrast and simplicity in design also contributes to more successful QR code campaigns and better scan rates across all environments.",[399,33743],{},[73,33745,33746],{},[82,33747],{"alt":33738,"height":2874,"src":33748,"title":33749,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FCan-you-use-more-than-two-colors-in-a-QR-code-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 8",[89,33751,33753],{"id":33752},"what-is-the-best-placement-for-a-qr-code-on-packaging","What is the best placement for a QR code on packaging?",[15,33755,33756],{},"Place the QR code on the back or side of the packaging, ensuring it is within 50 mm of the linear barcode’s center if the QR code is intended for POS (Point of Sale) use. This positioning is essential for optimizing scanning speed and accuracy during checkout. By aligning the QR code in close proximity to the linear barcode, you help retail scanners process items faster and more efficiently, improving the overall IPM (items per minute) rate.",[15,33758,33759],{},"A well-placed QR code also ensures it remains easily visible and accessible to customers scanning with a mobile device, supporting a seamless experience across multiple devices.",[15,33761,5820,33762,33764],{},[50,33763,273],{"href":272},", this is even easier: our QR codes are designed to work seamlessly with retail POS systems. You can place them next to your existing linear barcodes without creating scanning conflicts, now or in the future.",[73,33766,33767],{},[82,33768],{"alt":33753,"height":2874,"src":33769,"title":33770,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FWhat-is-the-best-placement-for-a-QR-code-on-packaging-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 9",[89,33772,33774],{"id":33773},"what-should-you-link-your-qr-code-to","What should you link your QR code to?",[15,33776,33777],{},"Link your QR code to a mobile-friendly website or landing page that delivers relevant and engaging digital experiences. This can include additional product information, promotional offers, how-to videos, or even access to a digital product passport. Make sure the destination is optimized for fast loading, simple navigation, and compatibility across various devices, including smartphones and tablets. Doing so ensures users can easily access the linked information regardless of the platform they’re using, creating a consistent and seamless experience. This is especially important when using dynamic QR codes, which allow updates to the link and enable performance tracking across different marketing campaigns.",[73,33779,33780],{},[82,33781],{"alt":33774,"height":2874,"src":33782,"title":33783,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FWhat-should-you-link-your-QR-code-to-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 10",[89,33785,33787],{"id":33786},"should-you-use-a-static-or-dynamic-qr-code","Should you use a static or dynamic QR code?",[15,33789,33790],{},"Dynamic QR codes are preferable because they offer far greater flexibility and marketing potential. They allow for tracking, analytics, and post-print updates, meaning you can change the destination URL without reprinting the packaging. This is especially valuable in long-term campaigns or when targeting different devices and customer segments. Dynamic codes enable brands to track scan performance, gather valuable insights, and optimize the user journey in real time. In contrast, static QR codes are limited in functionality, do not support data tracking, and lock in the linked content permanently.",[73,33792,33793],{},[82,33794],{"alt":33787,"height":2874,"src":33795,"title":33796,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FShould-you-use-a-static-or-dynamic-QR-code-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 11",[89,33798,33800],{"id":33799},"how-can-dynamic-qr-codes-improve-marketing","How can dynamic QR codes improve marketing?",[15,33802,33803],{},"Dynamic QR codes allow marketers to track scans, test different links, and gather valuable insights into customer behavior across various devices. With the ability to edit destination URLs even after the packaging is printed, brands gain greater flexibility in adjusting their messaging or offers based on campaign performance. These codes provide critical data such as number of QR code scans, time of engagement, user location, and device type, helping businesses refine their marketing campaigns and enhance ROI without additional printing costs.",[73,33805,33806],{},[82,33807],{"alt":33800,"height":2874,"src":33808,"title":33809,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FHow-can-dynamic-QR-codes-improve-marketing-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 12",[89,33811,33813],{"id":33812},"what-quality-specifications-must-be-met-for-retail-scanning","What quality specifications must be met for retail scanning?",[15,33815,33816,33817],{},"According to GS1, QR codes for retail packaging should meet a minimum quality specification of 1.5\u002F12\u002F660, which defines the print quality, cell size, and scanning wavelength. Meeting this standard ensures optimal compatibility with retail scanners, POS systems, and mobile devices. Maintaining this level of quality is especially critical for dynamic QR codes used in high-speed environments, where scanning efficiency and reliability directly impact the performance of your marketing campaigns and the accessibility of your linked information.",[399,33818],{},[73,33820,33821],{},[82,33822],{"alt":33813,"height":2874,"src":33823,"title":33824,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FWhat-quality-specifications-must-be-met-for-retail-scanning-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 13",[89,33826,33828],{"id":33827},"how-does-qr-code-placement-affect-scanning-speed","How does QR code placement affect scanning speed?",[15,33830,33831,33832],{},"Incorrect placement can reduce the efficiency of retail scanning and slow down the overall checkout process. Placing the QR code within 5 cm of the linear barcode helps scanners detect and process both codes quickly, supporting optimal retail IPM (Items Per Minute) performance. This proximity also improves the likelihood that the QR code will be captured during standard scanning motions, enhancing usability and functionality across POS systems and mobile device interactions alike.",[399,33833],{},[73,33835,33836],{},[82,33837],{"alt":33828,"height":2874,"src":33838,"title":33839,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FHow-does-QR-code-placement-affect-scanning-speed-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 14",[89,33841,33843],{"id":33842},"what-type-of-printing-is-best-for-qr-codes","What type of printing is best for QR codes?",[15,33845,33846],{},"High quality printing methods like digital printing are ideal for QR codes, especially when working with detailed designs or small-size codes. Digital printing provides the resolution and sharpness needed to preserve the integrity of each module, ensuring that the QR code remains functional and scannable across different lighting conditions and devices. Whether you’re using static or dynamic codes, consistent print quality helps reduce scan errors and supports seamless interaction on a smartphone camera or POS system. Additionally, digital printing is more adaptable to last-minute changes, making it a great match for dynamic QR code campaigns that require flexibility.",[73,33848,33849],{},[76,33850,33851,33853],{},[79,33852],{},[82,33854],{"alt":33843,"height":33855,"src":33856,"width":2877},559,"\u002Fimages\u002F2025\u002F04\u002FWhat-type-of-printing-is-best-for-QR-codes-1024x559.png",[89,33858,33860],{"id":33859},"how-can-you-test-if-your-qr-code-works","How can you test if your QR code works?",[15,33862,33863,33864],{},"Test QR codes on multiple devices, including smartphones and tablets, under various lighting conditions and at different angles to ensure consistent readability. Pay special attention to how your code performs across different operating systems, screen resolutions, and scanning apps. Testing should also involve both static and dynamic QR codes to confirm functionality and reliability across use cases. Always perform thorough testing before mass printing to avoid costly reprints and ensure a seamless user experience for all customers.",[399,33865],{},[73,33867,33868],{},[82,33869],{"alt":33860,"height":2874,"src":33870,"title":33871,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FHow-can-you-test-if-your-QR-code-works-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 16",[89,33873,33875],{"id":33874},"can-a-logo-be-placed-inside-a-qr-code","Can a logo be placed inside a QR code?",[15,33877,33878,33879],{},"Yes, but use caution. Logos can be embedded in QR codes to enhance branding, but they should never obscure key functional elements or reduce the required contrast for scanning. To maintain readability across devices, keep the logo small and centered, and avoid using inverted colors or busy backgrounds. Always test codes with logos using multiple devices and apps to ensure scan reliability and consistent performance across different lighting and viewing conditions.",[399,33880],{},[73,33882,33883],{},[82,33884],{"alt":33875,"height":2874,"src":33885,"title":33886,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FCan-a-logo-be-placed-inside-a-QR-code-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 17",[89,33888,33890],{"id":33889},"how-do-lighting-conditions-affect-qr-code-scans","How do lighting conditions affect QR code scans?",[15,33892,33893,33894],{},"Low contrast or reflective packaging can interfere with QR code readability, leading to failed scans and frustrated users. Glossy or shiny surfaces often create glare, especially under artificial lighting, making it difficult for smartphone cameras and scanners to read the code accurately. To ensure your QR code remains functional in all environments, use matte finishes and maintain high contrast between the code and its background. This improves scan success rates across multiple devices and supports a seamless experience in both retail settings and home environments.",[399,33895],{},[73,33897,33898],{},[82,33899],{"alt":33890,"height":2874,"src":33900,"title":33901,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FHow-do-lighting-conditions-affect-QR-code-scans-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 18",[89,33903,33905],{"id":33904},"what-data-can-you-track-with-a-dynamic-qr-code","What data can you track with a dynamic QR code?",[15,33907,33908],{},"Dynamic QR codes let you track scans, geographic locations, types of devices used, operating systems, and even the time of access. This detailed data offers brands a clear picture of user engagement, helps identify trends across different devices, and supports decision-making for future marketing campaigns. With these insights, you can tailor experiences, improve campaign performance, and better understand how customers interact with your printed materials.",[73,33910,33911],{},[82,33912],{"alt":33905,"height":33913,"src":33914,"title":33915,"width":2877},585,"\u002Fimages\u002F2025\u002F04\u002FWhat-data-can-you-track-with-a-dynamic-QR-code-1024x585.webp","What are QR code packaging best practices? Discover them here in this expert guide! 19",[89,33917,33919],{"id":33918},"are-all-qr-code-generators-created-equal","Are all QR code generators created equal?",[15,33921,33922],{},"No. Choose a QR code generator that offers dynamic code functionality, high-resolution and print-ready downloads, customizable design options, and built-in analytics tools. These features help ensure your QR codes are optimized for both visual appeal and functionality across printed materials, mobile devices, and retail environments. Not all generators provide the same level of control or tracking, so selecting the right tool is essential for successful QR code campaigns.",[89,33924,33926],{"id":33925},"what-are-key-takeaways-for-qr-code-packaging-best-practices","What are key takeaways for QR code packaging best practices?",[15,33928,33929,33930],{},"Ensure your QR codes meet the minimum size and quiet zone standards to guarantee compatibility with scanning devices. Use high contrast (preferably dark codes on a white background) and avoid colors like red or orange that may reduce scannability. Test your codes extensively across various lighting conditions and devices, including smartphones and retail scanners, to ensure consistent performance. Always opt for dynamic QR codes whenever possible to enable post-print changes, track valuable data such as scan locations and devices used, and enhance the flexibility of your QR code campaigns.",[399,33931],{},[73,33933,33934],{},[82,33935],{"alt":33926,"height":2874,"src":33936,"title":33937,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FWhat-are-key-takeaways-for-QR-code-packaging-best-practices-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 20",[89,33939,33941],{"id":33940},"how-can-qr-codes-enhance-product-packaging","How can QR codes enhance product packaging?",[15,33943,33944],{},"QR codes provide access to digital content, streamline customer interaction, reduce printing needs, and unlock new marketing opportunities, all while enhancing traceability and engagement. By allowing users to scan codes with a smartphone camera and easily access product details, promotional offers, or instructional materials, brands can deliver a more interactive and connected packaging experience. These digital touchpoints not only improve usability across various devices but also offer valuable insights for optimizing marketing strategies and product communication.",[73,33946,33947],{},[82,33948],{"alt":33941,"height":2874,"src":33949,"title":33950,"width":2877},"\u002Fimages\u002F2025\u002F04\u002FHow-can-QR-codes-enhance-product-packaging-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 21",{"title":566,"searchDepth":567,"depth":567,"links":33952},[33953,33954,33955,33956,33957,33958,33959,33960,33961,33962,33963,33964,33965,33966,33967,33968,33969,33970,33971],{"id":33639,"depth":570,"text":33640},{"id":33653,"depth":570,"text":33654},{"id":33666,"depth":570,"text":33667},{"id":33685,"depth":570,"text":33686},{"id":33737,"depth":570,"text":33738},{"id":33752,"depth":570,"text":33753},{"id":33773,"depth":570,"text":33774},{"id":33786,"depth":570,"text":33787},{"id":33799,"depth":570,"text":33800},{"id":33812,"depth":570,"text":33813},{"id":33827,"depth":570,"text":33828},{"id":33842,"depth":570,"text":33843},{"id":33859,"depth":570,"text":33860},{"id":33874,"depth":570,"text":33875},{"id":33889,"depth":570,"text":33890},{"id":33904,"depth":570,"text":33905},{"id":33918,"depth":570,"text":33919},{"id":33925,"depth":570,"text":33926},{"id":33940,"depth":570,"text":33941},"Discover QR code packaging best practices to boost engagement, ensure scannability, and improve user experience across all devices.","What are QR code packaging best practices? Discover them here in this expert guide!",{},"\u002Fimages\u002F2025\u002F04\u002FQR-code-packaging-best-practices-1.webp","\u002Fguides\u002Fqr-code-packaging-best-practices","2025-04-04T11:40:40+02:00",{"title":33614,"description":33972},"guides\u002Fqr-code-packaging-best-practices","2025-06-20T15:42:40+02:00","0SXbSvkkp8sHl-uXwfzy9qtD94jr1JVdS2_xM8OET6k",{"id":33983,"title":33984,"author":7,"body":33985,"category":7,"description":34351,"extension":612,"heading":34352,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":34353,"navigation":614,"ogImage":34354,"path":34355,"publishedAt":34356,"sections":7,"seo":34357,"sourcePath":30247,"stem":34358,"updatedAt":34359,"videos":7,"__hash__":34360},"pages\u002Fguides\u002Fqr-codes-on-cosmetics-packaging.md","QR codes on cosmetics packaging: Engage, comply, convert",{"type":9,"value":33986,"toc":34334},[33987],[12,33988,33989,33992,33995,33998,34001,34005,34008,34011,34014,34017,34023,34027,34030,34033,34036,34039,34049,34053,34056,34059,34062,34065,34075,34079,34082,34085,34088,34098,34102,34105,34108,34111,34121,34125,34128,34131,34134,34137,34140,34150,34154,34157,34160,34163,34166,34176,34180,34183,34186,34189,34199,34203,34206,34209,34212,34215,34219,34222,34225,34228,34231,34241,34245,34248,34251,34254,34258,34261,34264,34267,34274,34278,34281,34284,34287,34291,34294,34297,34300,34303,34313,34317,34320,34323,34326],{},[15,33990,33991],{},"You’ve seen them. Maybe even scanned a few. QR codes now appear on serums, lipsticks, moisturizers, and luxury creams. What once felt experimental has now become a staple in the beauty aisle.",[15,33993,33994],{},"QR codes on cosmetics packaging are no longer just a convenience. In the cosmetics industry, they’ve evolved into digital bridges that connect packaging to rich, real-time digital experiences.",[15,33996,33997],{},"With just a scan, beauty consumers can access everything from ingredient breakdowns to video tutorials, loyalty rewards, and personalized offers. This shift is happening fast, driven by rising consumer expectations, increasing regulatory demands, and the industry-wide push for smarter, more interactive packaging.",[15,33999,34000],{},"For beauty brands, QR codes on packaging are a strategic necessity.",[89,34002,34004],{"id":34003},"what-do-qr-codes-do-for-beauty-brands","What do QR codes do for beauty brands?",[15,34006,34007],{},"For brands in the beauty industry, where differentiation, authenticity, and storytelling are crucial, QR codes offer a powerful new communication layer. A QR code isn’t just a tool for redirection. It’s a live channel that can deliver contextually relevant information, adapted to each consumer’s location, language, or product version.",[15,34009,34010],{},"They can show detailed ingredient lists, including allergens and sourcing information, which transparency-conscious customers increasingly demand. By dynamically displaying region-specific content, they help brands meet regulatory requirements across multiple countries with a single code.",[15,34012,34013],{},"For instance, a moisturizing cream sold in France and Japan can use the same packaging but display localized information, including usage instructions, sustainability claims, or disposal guidelines in the appropriate language and format.",[15,34015,34016],{},"QR codes also link packaging to digital brand content, from skin care tips to video tutorials. With every scan, they help gather consumer insights.",[15,34018,34019,34020,34022],{},"When integrated with platforms like ",[50,34021,273],{"href":272},", they become augmented: You can update the destination content at any time without altering the packaging, which means no reprints, waste, and more agility in marketing.",[89,34024,34026],{"id":34025},"what-is-the-real-advantage-over-a-regular-qr-code","What is the real advantage over a regular QR code?",[15,34028,34029],{},"The main difference lies in what the QR code understands and delivers. Traditional QR codes offer limited dynamic capabilities. They link to a single URL and cannot adapt to context or audience. Digital Link QR codes, by contrast, are GS1-compliant, meaning they are designed to work across supply chains, retail systems, and consumer environments.",[15,34031,34032],{},"This makes them especially effective for cosmetics, where compliance and consumer expectations vary widely between markets.",[15,34034,34035],{},"With Digital Link, a single code can detect scan location and user settings and then display the right landing page with the right information, from ingredient breakdowns to sustainability initiatives. It can even recognize whether the scan came from a mobile device or a retail scanner.",[15,34037,34038],{},"Moreover, next-generation QR codes will future-proof your packaging. Your code remains valid and valuable as regulations evolve and your campaigns change. You can update the content, integrate new technologies, and expand its functions without touching the physical product.",[73,34040,34041],{},[76,34042,34043,34045],{},[79,34044],{},[82,34046],{"alt":34047,"height":85,"src":34048,"width":87},"Cosmetic packaging with both a traditional barcode and a QR code side by side, placed on a clean white surface","\u002Fimages\u002F2025\u002F05\u002FCosmetic-packaging-with-both-a-traditional-barcode-and-a-QR-code-side-by-side-placed-on-a-clean-white-surface.png",[89,34050,34052],{"id":34051},"why-do-beauty-consumers-actually-scan-these-codes","Why do beauty consumers actually scan these codes?",[15,34054,34055],{},"Modern beauty consumers demand transparency and empowerment because they want more than a pretty jar. They want to know what they are putting on their skin, where it came from, and how it fits with their values, whether it’s cruelty-free, vegan, sustainably sourced, or dermatologically tested.",[15,34057,34058],{},"A QR code gives them instant access to this information in a format they already trust: their smartphones. Instead of Googling ingredients or searching brand websites, they scan the product directly.",[15,34060,34061],{},"If the content is engaging, they stay longer, explore more, and become more likely to convert, either through a purchase, a sign-up, or a share.",[15,34063,34064],{},"This behavior has become especially common among Gen Z and millennial audiences, who value both authenticity and interactivity. They appreciate the ability to watch a how-to video or read customer reviews while standing in the aisle, right at the point of decision.",[73,34066,34067],{},[76,34068,34069,34071],{},[79,34070],{},[82,34072],{"alt":34073,"height":85,"src":34074,"width":87},"Young woman in a retail store scanning a QR code on a cosmetic product with a curious expression","\u002Fimages\u002F2025\u002F05\u002FYoung-woman-in-a-retail-store-scanning-a-QR-code-on-a-cosmetic-product-with-a-curious-expression.png",[89,34076,34078],{"id":34077},"what-are-some-smart-ways-to-place-qr-codes-on-packaging","What are some smart ways to place QR codes on packaging?",[15,34080,34081],{},"Placement of the QR code plays a big role in whether consumers actually use it. Some brands treat it as an afterthought, squeezing it into unused corners or placing it under flaps. However, for beauty products, where visual appeal is everything, the code must be carefully integrated into the design while remaining scannable.",[15,34083,34084],{},"Common strategies include placing the QR near the barcode, on the back label near usage instructions, or inside the lid or outer carton, especially for high-end cosmetics where packaging unboxing is part of the experience.",[15,34086,34087],{},"What matters most is clarity and contrast. A light background and enough white space around the QR code help it scan properly. The call-to-action should be visible and clear: “Scan to learn more” works, but “Discover your skin’s perfect match” or “See it in action” can feel more engaging.",[73,34089,34090],{},[76,34091,34092,34094],{},[79,34093],{},[82,34095],{"alt":34096,"height":85,"src":34097,"width":87},"Luxury cosmetic box opened to reveal a QR code printed inside the lid, surrounded by elegant branding elements","\u002Fimages\u002F2025\u002F05\u002FLuxury-cosmetic-box-opened-to-reveal-a-QR-code-printed-inside-the-lid-surrounded-by-elegant-branding-elements.png",[89,34099,34101],{"id":34100},"can-qr-codes-really-help-with-regulations","Can QR codes really help with regulations?",[15,34103,34104],{},"Yes, and this is where Digital Link QR codes shine. As beauty regulations grow more complex, from ingredient disclosures to environmental labeling, keeping your packaging compliant in every market can be a nightmare. Static labels can’t keep up.",[15,34106,34107],{},"Digital Link QR codes allow brands to embed regulatory content dynamically. That means you can serve country-specific compliance data without creating new packaging SKUs for each region. The same product scanned in Italy and the US can show completely different regulatory content, automatically and instantly.",[15,34109,34110],{},"This approach not only saves money on printing and logistics but also improves consumer trust. It signals that your brand takes compliance seriously and is willing to be transparent, which is a big win in a skeptical market.",[73,34112,34113],{},[76,34114,34115,34117],{},[79,34116],{},[82,34118],{"alt":34119,"height":85,"src":34120,"width":87},"A regulatory compliance dashboard on a tablet, with a cosmetics jar nearby and documents showing international symbols","\u002Fimages\u002F2025\u002F05\u002FA-regulatory-compliance-dashboard-on-a-tablet-with-a-cosmetics-jar-nearby-and-documents-showing-international-symbols.png",[89,34122,34124],{"id":34123},"what-are-digital-product-passports-and-why-do-they-matter-in-beauty","What are digital product passports, and why do they matter in beauty?",[15,34126,34127],{},"Digital product passports (DPPs) are set to become a regulatory requirement across the EU and beyond, especially for industries like cosmetics that rely on complex sourcing, detailed labeling, and sustainability claims. These digital passports contain structured product data that covers everything from ingredients to environmental impact, and they are accessed through a scannable QR code on the packaging.",[15,34129,34130],{},"For beauty brands, Digital Link QR codes offer a seamless way to comply with these evolving regulations. By linking each product to a dynamically updated landing page, brands can provide the full DPP without redesigning packaging or squeezing in extra text.",[15,34132,34133],{},"This also reassures consumers, who increasingly demand transparency, by offering complete traceability and accountability with a single scan.",[15,34135,34136],{},"Digital Link provides a pre-built template solution specifically designed for cosmetics DPP compliance to make this even easier. This solution automatically adapts content based on the scan location and language using AI-powered localization, ensuring every consumer sees accurate, relevant information in real time.",[15,34138,34139],{},"The system integrates smoothly with existing ERPs and PIMs, allowing continuous update of product data without manual intervention or packaging changes.",[73,34141,34142],{},[76,34143,34144,34146],{},[79,34145],{},[82,34147],{"alt":34148,"height":85,"src":34149,"width":87},"Person holding a smartphone showing a digital product passport of a cosmetic item, with eco and ingredient icons visible","\u002Fimages\u002F2025\u002F05\u002FPerson-holding-a-smartphone-showing-a-digital-product-passport-of-a-cosmetic-item-with-eco-and-ingredient-icons-visible.png",[89,34151,34153],{"id":34152},"what-does-a-great-qr-code-experience-look-like","What does a great QR code experience look like?",[15,34155,34156],{},"A good scan experience is fast, seamless, and helpful. A bad one is slow, confusing, or irrelevant, making consumers drop off and damaging brand perception.",[15,34158,34159],{},"Smart brands create branded, mobile-optimized landing pages that load quickly and offer clear, relevant information. This may include how-to videos, in-depth product information, sourcing transparency, or user testimonials.",[15,34161,34162],{},"Personalized elements, such as language detection or region-based content, show customers you understand them.",[15,34164,34165],{},"A beauty brand should also maintain aesthetic consistency. That means the design of the landing page should reflect the look and feel of the product packaging, creating a continuous brand experience. Platforms like Digital Link let brands create these experiences easily with drag-and-drop builders and branded URLs.",[73,34167,34168],{},[76,34169,34170,34172],{},[79,34171],{},[82,34173],{"alt":34174,"height":85,"src":34175,"width":87},"Mobile landing page on a smartphone showing a skincare tutorial video after scanning a cosmetic product QR code","\u002Fimages\u002F2025\u002F05\u002FMobile-landing-page-on-a-smartphone-showing-a-skincare-tutorial-video-after-scanning-a-cosmetic-product-QR-code.png",[89,34177,34179],{"id":34178},"how-do-qr-codes-drive-real-customer-engagement","How do QR codes drive real customer engagement?",[15,34181,34182],{},"Customer engagement is about meaningful interactions that build a relationship over time. Smart QR codes enable these moments by turning static packaging into an interactive platform.",[15,34184,34185],{},"Whether it’s a scan at the store to learn more about a product or a post-purchase scan to leave a review, each interaction is a chance to engage customers with valuable, personalized content. Beauty brands can guide users through product routines, offer seasonal tips, or invite them to participate in surveys or giveaways from the product they’re already using.",[15,34187,34188],{},"This kind of engagement builds trust and familiarity. It also gives brands valuable feedback and insights that can be used to refine future offerings. And with every new interaction, the product evolves from something you use into something you experience.",[73,34190,34191],{},[76,34192,34193,34195],{},[79,34194],{},[82,34196],{"alt":34197,"height":85,"src":34198,"width":87},"How do QR codes drive real customer engagement","\u002Fimages\u002F2025\u002F05\u002FHow-do-QR-codes-drive-real-customer-engagement.png",[89,34200,34202],{"id":34201},"whats-an-example-of-a-beauty-brand-using-this-well","What’s an example of a beauty brand using this well?",[15,34204,34205],{},"One standout example is ALQVIMIA, a luxury cosmetics brand known for its holistic and sustainable philosophy. ALQVIMIA uses Digital Link QR codes on their product packaging to provide rich, contextual information without cluttering the label.",[15,34207,34208],{},"When a consumer scans the code on an ALQVIMIA product, they are taken to a beautifully branded landing page. There, they can access usage tips, legal documentation, ingredients, recycling instructions, and contact information, all presented in their local language thanks to AI-powered localization.",[15,34210,34211],{},"What’s more, the content can be updated at any time, allowing the brand to respond to new regulations, launch new campaigns, or add seasonal content without reprinting the packaging.",[15,34213,34214],{},"It’s a flexible, scalable system that enhances both compliance and customer experience.",[89,34216,34218],{"id":34217},"can-this-also-support-marketing-and-loyalty","Can this also support marketing and loyalty?",[15,34220,34221],{},"Absolutely. One of the most exciting things about QR codes on cosmetics packaging is that they turn every product into a potential marketing channel. A customer who scans a code might discover a new product line, receive a discount for their next purchase, or join a loyalty program right from the packaging.",[15,34223,34224],{},"These codes can link to influencer campaigns, time-sensitive promotions, or user-generated content. They can also trigger post-purchase engagement, such as a follow-up email, a satisfaction survey, or a product care guide.",[15,34226,34227],{},"With the right incentives and call-to-actions, QR code campaigns can dramatically increase engagement and retention and influence purchase decisions.",[15,34229,34230],{},"And because Digital Link QR codes support real-time analytics, brands can measure the performance of each campaign in detail: how many people scanned, when, where, and what they interacted with.",[73,34232,34233],{},[76,34234,34235,34237],{},[79,34236],{},[82,34238],{"alt":34239,"height":85,"src":34240,"width":87},"Loyalty reward screen displayed on a smartphone after scanning a QR code on a lipstick package","\u002Fimages\u002F2025\u002F05\u002FLoyalty-reward-screen-displayed-on-a-smartphone-after-scanning-a-QR-code-on-a-lipstick-package.png",[89,34242,34244],{"id":34243},"how-can-beauty-brands-improve-their-marketing-strategies-with-qr-codes","How can beauty brands improve their marketing strategies with QR codes?",[15,34246,34247],{},"QR codes on packaging are a strategic asset in modern marketing strategies. By embedding dynamic QR codes into their packaging, beauty brands create always-on gateways to marketing campaigns that evolve with the brand.",[15,34249,34250],{},"Imagine a new product launch where a QR code links to exclusive behind-the-scenes footage, user-generated content, or an influencer’s unboxing experience. Later, that same code can switch to a limited-time promotion or holiday campaign, with no reprinting needed. Dynamic QR codes make marketing agile.",[15,34252,34253],{},"Because each scan can be tracked, brands gain a clearer picture of how their marketing campaigns perform across regions, customer segments, and retail environments. They can test messages, measure engagement, and optimize in real-time, transforming packaging into a dynamic marketing engine.",[89,34255,34257],{"id":34256},"why-are-loyalty-programs-more-powerful-when-built-into-packaging","Why are loyalty programs more powerful when built into packaging?",[15,34259,34260],{},"Traditional loyalty programs often require app downloads or manual signups, which deter participation. But with QR codes, beauty brands can instantly onboard users into their loyalty programs, right from the product packaging. One scan is all it takes to join, collect points, or access member-only perks.",[15,34262,34263],{},"This low-friction entry point helps grow program participation, especially among new customers. The QR code becomes a gateway to deeper brand loyalty when linked to a smart, mobile-friendly landing page.",[15,34265,34266],{},"You can also personalize rewards based on scan behavior, purchase location, or product type, making customers feel seen and valued. And because it’s all hosted through a single Digital Link QR code, you can update the loyalty journey without altering your packaging or printing new materials.",[73,34268,34269],{},[82,34270],{"alt":34271,"src":34272,"title":34273},"049b42a7 dcc7 49c3 996b ad84457ccba8","\u002Fimages\u002Fext\u002F7bd65c7e58c1be78.png","QR codes on cosmetics packaging: What beauty brands should know 9",[89,34275,34277],{"id":34276},"what-happens-after-the-purchase","What happens after the purchase?",[15,34279,34280],{},"The post-purchase phase is one of the most underutilized opportunities in cosmetics marketing. But it’s also when the customer is most engaged. They’re trying the product, forming opinions, and potentially becoming loyal fans or deciding never to buy again.",[15,34282,34283],{},"QR codes help extend the relationship beyond the shelf. After scanning, customers can access video tutorials, refill reminders, product registration forms, and feedback tools. They can learn how to recycle the container or discover other products that complement their purchase.",[15,34285,34286],{},"This is also the perfect moment to reinforce brand values. A page that explains your cruelty-free certification or sustainability program can build long-term loyalty. It turns a transactional moment into a relationship.",[89,34288,34290],{"id":34289},"how-do-i-create-qr-codes-that-actually-work-for-cosmetics","How do I create QR codes that actually work for cosmetics?",[15,34292,34293],{},"Generic QR code generators can’t offer the functionality, compliance, and brand polish needed in today’s beauty market. Instead, choose a platform built for the future of product packaging.",[15,34295,34296],{},"Digital Link offers everything you need to create cosmetics-ready QR codes: GS1 compliance, branded short URLs, AI-powered localization, and advanced analytics.",[15,34298,34299],{},"After the first setup, you can customize your landing pages, integrate with your product databases, and scale your QR deployment across entire product lines without lifting a finger.",[15,34301,34302],{},"The result? Packaging that works smarter, performs better, and keeps customers coming back.",[73,34304,34305],{},[76,34306,34307,34309],{},[79,34308],{},[82,34310],{"alt":34311,"height":85,"src":34312,"width":87},"Person customizing a digital landing page on a laptop, with cosmetic products and a QR code sheet nearby","\u002Fimages\u002F2025\u002F05\u002FPerson-customizing-a-digital-landing-page-on-a-laptop-with-cosmetic-products-and-a-QR-code-sheet-nearby.png",[89,34314,34316],{"id":34315},"what-should-beauty-brands-do-next","What should beauty brands do next?",[15,34318,34319],{},"The future of beauty packaging is already here, and next-gen QR codes are leading the way. If you want to stay ahead, don’t treat QR codes as a last-minute add-on. Use them as strategic assets: transparency, engagement, and evolution tools.",[15,34321,34322],{},"Whether you’re launching a new product, navigating regulatory shifts, or trying to build deeper customer loyalty, smart QR code technology can help you get there faster, with less friction.",[15,34324,34325],{},"At Digital Link, we make it easy to create, manage, and scale QR codes for cosmetics packaging, so you can focus on creating beauty products your customers will love.",[15,34327,34328,34329],{},"Ready to make the leap? ",[50,34330,34333],{"href":34331,"rel":34332,"target":2104},"https:\u002F\u002Fapp.digital-link.com\u002Fsign-up\u002F",[2102,2103],"Start your first digital link today.",{"title":566,"searchDepth":567,"depth":567,"links":34335},[34336,34337,34338,34339,34340,34341,34342,34343,34344,34345,34346,34347,34348,34349,34350],{"id":34003,"depth":570,"text":34004},{"id":34025,"depth":570,"text":34026},{"id":34051,"depth":570,"text":34052},{"id":34077,"depth":570,"text":34078},{"id":34100,"depth":570,"text":34101},{"id":34123,"depth":570,"text":34124},{"id":34152,"depth":570,"text":34153},{"id":34178,"depth":570,"text":34179},{"id":34201,"depth":570,"text":34202},{"id":34217,"depth":570,"text":34218},{"id":34243,"depth":570,"text":34244},{"id":34256,"depth":570,"text":34257},{"id":34276,"depth":570,"text":34277},{"id":34289,"depth":570,"text":34290},{"id":34315,"depth":570,"text":34316},"See how QR codes on cosmetics packaging drive engagement, meet compliance, and connect beauty shoppers to personalized digital experiences.","QR codes on cosmetics packaging: What beauty brands should know",{},"\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-cosmetics-packaging.png","\u002Fguides\u002Fqr-codes-on-cosmetics-packaging","2025-05-28T17:52:02+02:00",{"title":33984,"description":34351},"guides\u002Fqr-codes-on-cosmetics-packaging","2025-05-28T17:52:04+02:00","1ECexQCzEOHvW0Jgm4Z6eXSR8q14YnpnY9DSRT3Sg_o",{"id":34362,"title":34363,"author":7,"body":34364,"category":7,"description":34953,"extension":612,"heading":34954,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":34955,"navigation":614,"ogImage":34956,"path":34957,"publishedAt":34958,"sections":7,"seo":34959,"sourcePath":30243,"stem":34960,"updatedAt":34961,"videos":7,"__hash__":34962},"pages\u002Fguides\u002Fqr-codes-on-food-packaging.md","QR codes on food packaging: Engage, inform, and comply",{"type":9,"value":34365,"toc":34912},[34366],[12,34367,34368,34372,34375,34388,34391,34395,34401,34407,34415,34419,34422,34426,34429,34439,34443,34446,34456,34460,34463,34467,34470,34480,34484,34487,34497,34501,34504,34514,34518,34521,34531,34535,34541,34544,34550,34560,34564,34567,34578,34586,34593,34603,34607,34610,34617,34639,34644,34654,34658,34670,34683,34687,34690,34694,34697,34701,34704,34708,34711,34715,34718,34722,34725,34729,34732,34739,34746,34750,34757,34763,34766,34769,34779,34783,34793,34799,34803,34806,34810,34813,34817,34820,34824,34827,34831,34834,34838,34841,34845,34848,34852,34855,34859,34862,34866,34869,34879,34883,34886,34889,34892,34896,34902],{},[89,34369,34371],{"id":34370},"why-are-qr-codes-showing-up-on-food-packaging-everywhere","Why are QR codes showing up on food packaging everywhere?",[15,34373,34374],{},"You’ve probably seen them on chocolate bars, frozen meals, or bottles of olive oil, those little square QR codes printed right on the label. A quick scan with your phone, and suddenly you’re looking at ingredient lists, sourcing info, or even a recipe suggestion. But these aren’t just ordinary QR codes.",[15,34376,34377,34378,34383,34384,34387],{},"What you’re seeing is the rise of ",[22,34379,34380,34382],{},[50,34381,5226],{"href":3801}," on food packaging",", powered by the ",[22,34385,34386],{},"Digital Link standard",". These codes do more than point to a website. They connect food products directly to live, updatable digital content, helping consumers make more intelligent choices while allowing brands to stay compliant, transparent, and competitive.",[15,34389,34390],{},"Let’s break down how these codes work, what they offer, and why they’re becoming the new standard in the food industry.",[89,34392,34394],{"id":34393},"how-do-qr-codes-work-on-modern-product-packaging","How do QR codes work on modern product packaging?",[15,34396,34397,34398,34400],{},"At their core, QR codes are just visual links, scannable shortcuts. But next-gen QR codes, like the ones created with the ",[50,34399,273],{"href":272}," standard, are built differently.",[15,34402,34403,34404,34406],{},"These codes embed a ",[22,34405,5467],{}," within a structured URL. That link can lead to a dynamic landing page tailored by product, region, language, or time. When a consumer scans the code on a food package, the experience adapts instantly, showing, for example, nutritional information in English in the U.S., and recycling instructions in French in France.",[15,34408,34409,34410,34412,34413,386],{},"Unlike static or basic dynamic QR codes, Digital Link-powered codes comply with ",[22,34411,23180],{}," and are ready for upcoming global regulations, including the ",[22,34414,10395],{},[89,34416,34418],{"id":34417},"what-can-qr-codes-on-food-packaging-actually-show","What can QR codes on food packaging actually show?",[15,34420,34421],{},"When powered by the Digital Link standard, QR codes on food packaging unlock specific, meaningful information relevant to the product, the location, and the user.",[97,34423,34425],{"id":34424},"nutritional-information","Nutritional information",[15,34427,34428],{},"One of the most common uses is displaying real-time nutritional data. Unlike printed labels, the digital version can be expanded to include full macro and micronutrient breakdowns, allergen alerts, or dietary suitability (vegan, gluten-free, etc.), helping shoppers make informed decisions with clarity.",[73,34430,34431],{},[76,34432,34433,34435],{},[79,34434],{},[82,34436],{"alt":34437,"height":85,"src":34438,"width":87},"Milk carton displaying a QR code and nutrition facts on a shelf in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FMilk-carton-displaying-a-QR-code-and-nutrition-facts-on-a-shelf-in-a-grocery-store-aisle.png",[97,34440,34442],{"id":34441},"ingredient-lists-and-allergen-warnings","Ingredient lists and allergen warnings",[15,34444,34445],{},"Some consumers want to know exactly what’s in their food, and others need to know for health reasons. QR codes can display detailed ingredient information, highlight potential allergens in bold, and even link to databases of certified ingredients or sourcing standards.",[73,34447,34448],{},[76,34449,34450,34452],{},[79,34451],{},[82,34453],{"alt":34454,"height":85,"src":34455,"width":87},"Tortilla chip package showing ingredient list, milk allergen warning, and a QR code in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FTortilla-chip-package-showing-ingredient-list-milk-allergen-warning-and-a-QR-code-in-a-grocery-store-aisle.png",[97,34457,34459],{"id":34458},"traceability-and-origin-details","Traceability and origin details",[15,34461,34462],{},"Next-gen QR codes can link directly to a product’s origin story: where it was harvested, caught, or produced. Whether it’s coffee beans from Colombia or seafood from the North Atlantic, this builds trust and supports growing demand for food traceability.",[97,34464,34466],{"id":34465},"region-specific-recycling-instructions","Region-specific recycling instructions",[15,34468,34469],{},"Packaging recyclability depends heavily on local regulations. A Digital Link QR code on food packaging can detect the scan location and automatically show recycling guidance tailored to the user’s country or region, reducing confusion and encouraging proper disposal.",[73,34471,34472],{},[76,34473,34474,34476],{},[79,34475],{},[82,34477],{"alt":34478,"height":85,"src":34479,"width":87},"Recyclable food box with QR code and recycling instructions being placed in a blue bin","\u002Fimages\u002F2025\u002F05\u002FRecyclable-food-box-with-QR-code-and-recycling-instructions-being-placed-in-a-blue-bin.png",[97,34481,34483],{"id":34482},"brand-values-and-sustainability-practices","Brand values and sustainability practices",[15,34485,34486],{},"Consumers increasingly want to buy from companies whose values align with their own. QR codes give brands a chance to showcase sustainability information, ethical sourcing, reduced carbon footprints and environmental impact, or zero-waste practices transparently and dynamically.",[73,34488,34489],{},[76,34490,34491,34493],{},[79,34492],{},[82,34494],{"alt":34495,"height":85,"src":34496,"width":87},"Canned food with a QR code and sustainable label held in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FCanned-food-with-a-QR-code-and-sustainable-label-held-in-a-grocery-store-aisle.png",[97,34498,34500],{"id":34499},"cooking-instructions-and-recipe-suggestions","Cooking instructions and recipe suggestions",[15,34502,34503],{},"QR codes can link to video tutorials, step-by-step recipes, or pairing suggestions for prepared or raw foods. This adds value to the product and creates an engaging, branded experience that encourages repeat purchase by consumers.",[73,34505,34506],{},[76,34507,34508,34510],{},[79,34509],{},[82,34511],{"alt":34512,"height":85,"src":34513,"width":87},"Jar of tomato sauce with QR code and recipe call-to-action held in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FJar-of-tomato-sauce-with-QR-code-and-recipe-call-to-action-held-in-a-grocery-store-aisle.png",[97,34515,34517],{"id":34516},"expiration-alerts-and-batch-recall-info","Expiration alerts and batch recall info",[15,34519,34520],{},"When connected to batch-level data, QR codes can be used to warn consumers of upcoming expiration dates or notify them if a product has been recalled. This feature increases safety and reinforces the perception of brand responsibility.",[73,34522,34523],{},[76,34524,34525,34527],{},[79,34526],{},[82,34528],{"alt":34529,"height":85,"src":34530,"width":87},"Orange juice bottle with best-before date and QR code for recall information in a grocery store","\u002Fimages\u002F2025\u002F05\u002FOrange-juice-bottle-with-best-before-date-and-QR-code-for-recall-information-in-a-grocery-store.png",[89,34532,34534],{"id":34533},"how-do-qr-codes-help-educate-consumers-about-food","How do QR codes help educate consumers about food?",[15,34536,34537,34538,15673],{},"Today’s consumers want to understand the food they buy: where it came from, what’s in it, and whether it fits their diet, values, or health goals. QR codes on food packaging are one of the most effective ways to ",[22,34539,34540],{},"educate consumers",[15,34542,34543],{},"By scanning a next-generation QR code powered by the Digital Link standard, shoppers can instantly access clear, up-to-date information about ingredients, sourcing, preparation, and storage. Instead of hunting for small print or making assumptions, consumers get a mobile-friendly page that presents the details they care about, organized in a sensible way.",[15,34545,34546,34547,34549],{},"This approach works especially well for products marketed as organic, gluten-free, fair trade, or non-GMO. It’s also valuable for brands with unique ingredients or preparation methods that require explanation. Whether you’re selling cold-pressed juice or wild-caught fish, using a QR code to ",[22,34548,34540],{}," adds real value and builds confidence at the moment of purchase.",[73,34551,34552],{},[76,34553,34554,34556],{},[79,34555],{},[82,34557],{"alt":34558,"height":85,"src":34559,"width":87},"Packaged smoked salmon with QR code, nutritional facts, and ingredient list held in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FPackaged-smoked-salmon-with-QR-code-nutritional-facts-and-ingredient-list-held-in-a-grocery-store-aisle.png",[89,34561,34563],{"id":34562},"why-are-food-companies-adopting-digital-link-qr-codes-now","Why are food companies adopting Digital Link QR codes now?",[15,34565,34566],{},"There are a few reasons. First, the food industry is under pressure from regulators, retailers, and consumers to increase transparency and reduce food packaging clutter.",[15,34568,34569,34570,34573,34574,34577],{},"Adding more print to a label isn’t scalable. QR codes powered by Digital Link let brands ",[22,34571,34572],{},"store all the details online",", update them in real time, and ",[22,34575,34576],{},"avoid printing costs"," when laws or ingredients change.",[15,34579,34580,34581,55,34583,34585],{},"Second, major retailers are starting to require traceable, scannable labels. Brands that want to stay on shelves need codes that work across the ",[22,34582,4340],{},[22,34584,10483],{}," systems, while also serving the end consumer. Digital Link QR codes meet both needs.",[15,34587,34588,34589,34592],{},"And third, customer behavior is changing. People scan more often and expect more when they do. If your packaging can deliver ",[22,34590,34591],{},"valuable content"," with a single scan, you’re building trust, loyalty, and brand preference.",[73,34594,34595],{},[76,34596,34597,34599],{},[79,34598],{},[82,34600],{"alt":34601,"height":85,"src":34602,"width":87},"Shopper holding a pasta box with a QR code in a supermarket aisle near a shopping cart","\u002Fimages\u002F2025\u002F05\u002FShopper-holding-a-pasta-box-with-a-QR-code-in-a-supermarket-aisle-near-a-shopping-cart.png",[89,34604,34606],{"id":34605},"are-these-just-dynamic-qr-codes-or-something-more","Are these just dynamic QR codes, or something more?",[15,34608,34609],{},"There’s a big difference.",[15,34611,34612,34613,34616],{},"Dynamic QR codes can be edited after printing. But Digital Link QR codes go further. They combine the flexibility of a dynamic link with the ",[22,34614,34615],{},"structure and compliance"," of a GS1-standard identifier. This means one code can:",[353,34618,34619,34622,34625,34628,34634],{},[356,34620,34621],{},"Work at checkout like a UPC",[356,34623,34624],{},"Deliver custom content to shoppers",[356,34626,34627],{},"Track scan behavior",[356,34629,34630,34631],{},"Feed into ",[22,34632,34633],{},"marketing campaigns",[356,34635,15604,34636,34638],{},[22,34637,23987],{}," and food safety laws",[15,34640,34641,34642,386],{},"In short, they work for everyone: logistics, marketing, compliance, and your customers. That’s why they’re considered ",[22,34643,3802],{},[73,34645,34646],{},[76,34647,34648,34650],{},[79,34649],{},[82,34651],{"alt":34652,"height":85,"src":34653,"width":87},"Man scanning a granola box QR code with smartphone in a supermarket aisle","\u002Fimages\u002F2025\u002F05\u002FMan-scanning-a-granola-box-QR-code-with-smartphone-in-a-supermarket-aisle.png",[89,34655,34657],{"id":34656},"how-do-qr-codes-boost-consumer-trust-and-brand-transparency","How do QR codes boost consumer trust and brand transparency?",[15,34659,34660,34661,1014,34663,1018,34666,34669],{},"In an era where people care deeply about ",[22,34662,6924],{},[22,34664,34665],{},"ingredient transparency",[22,34667,34668],{},"ethical sourcing",", next-gen QR codes let you put proof on the pack. With Digital Link, every scan leads to the latest verified information, with no PDFs, no broken links, no confusion.",[15,34671,34672,34673,55,34676,34679,34680,386],{},"That level of visibility helps brands ",[22,34674,34675],{},"build brand loyalty",[22,34677,34678],{},"encourages customers"," to trust what they’re buying. Whether it’s showing how a fish was caught or what allergens might be present, transparency drives better ",[22,34681,34682],{},"purchase decisions",[89,34684,34686],{"id":34685},"how-do-brands-use-landing-pages-linked-to-qr-codes","How do brands use landing pages linked to QR codes?",[15,34688,34689],{},"Every QR code on food packaging needs a destination, and that destination is a landing page. When created through a platform like Digital Link, these pages are mobile-first, customizable, and built to deliver value instantly.",[97,34691,34693],{"id":34692},"product-tutorials-and-videos","Product tutorials and videos",[15,34695,34696],{},"Brands can embed quick videos showing how to use the product, prepare it, or store it properly. Whether it’s slicing tips for a fruit brand or a prep demo for ready meals, these visuals create a richer consumer experience.",[97,34698,34700],{"id":34699},"certification-and-compliance-details","Certification and compliance details",[15,34702,34703],{},"QR-linked pages are ideal for displaying certifications such as organic, halal, or kosher. They also help brands comply with regional laws by showing detailed safety, allergen, and traceability info without overloading food packaging.",[97,34705,34707],{"id":34706},"smart-links-to-e-commerce-sites","Smart links to e-commerce sites",[15,34709,34710],{},"Landing pages can include direct links to the brand’s e-commerce site, letting consumers reorder instantly or explore related products. It’s a frictionless way to drive conversions right from the label.",[97,34712,34714],{"id":34713},"limited-time-offers-and-coupons","Limited-time offers and coupons",[15,34716,34717],{},"Instead of wasting space on packaging, brands can run time-sensitive promotions through their landing pages. This includes digital coupons, bundle deals, or loyalty rewards, all adjustable after the code is printed.",[97,34719,34721],{"id":34720},"loyalty-programs-and-brand-interaction","Loyalty programs and brand interaction",[15,34723,34724],{},"Customers scanning QR codes can be invited to join a loyalty program with just a few clicks, leave feedback, or connect on social platforms. This makes the packaging the entry point to a long-term relationship, not just a one-time purchase.",[89,34726,34728],{"id":34727},"can-qr-codes-help-with-food-traceability-and-recalls","Can QR codes help with food traceability and recalls?",[15,34730,34731],{},"Yes, and that’s one of the biggest reasons they’re being adopted in food manufacturing.",[15,34733,34734,34735,34738],{},"Because the code includes the GTIN and can link to batch-specific data, tracking products ",[22,34736,34737],{},"from production to point of sale is possible",". If a recall happens, affected codes can be reprogrammed to show an alert. That helps companies respond quickly, protect consumers, and avoid reputational damage.",[15,34740,34741,34742,34745],{},"This level of traceability also supports the growing demand for ",[22,34743,34744],{},"food safety transparency"," and supports compliance with evolving global rules.",[89,34747,34749],{"id":34748},"why-are-qr-codes-critical-for-consumer-packaged-goods","Why are QR codes critical for consumer packaged goods?",[15,34751,34752,34753,34756],{},"For brands in the ",[22,34754,34755],{},"consumer packaged goods"," (CPG) space, packaging has always been both an opportunity and a limitation. You have only a few seconds to grab attention, and very little room to tell your story. QR codes change that.",[15,34758,34759,34760,386],{},"Especially for brands sold through retailers or third-party distributors, QR codes help reestablish a direct connection with the customer. When a CPG product carries a Digital Link QR code, every scan becomes a chance to speak directly to the buyer, sharing product benefits, sustainability efforts, or even links to a loyalty program or ",[22,34761,34762],{},"e-commerce site",[15,34764,34765],{},"More importantly, Digital Link-powered QR codes meet the technical and regulatory needs of the CPG industry. They’re scannable at checkout, compatible with traceability systems, and ready for upcoming compliance frameworks like the EU Digital Product Passport.",[15,34767,34768],{},"QR codes aren’t a nice-to-have; they’re a must for CPG companies that must reach diverse markets, manage shifting regulations, and stand out on crowded shelves.",[73,34770,34771],{},[76,34772,34773,34775],{},[79,34774],{},[82,34776],{"alt":34777,"height":85,"src":34778,"width":87},"Person holding a product box with a QR code and viewing a mobile landing page showing sustainability and shopping options in a supermarket aisle","\u002Fimages\u002F2025\u002F05\u002FPerson-holding-a-product-box-with-a-QR-code-and-viewing-a-mobile-landing-page-showing-sustainability-and-shopping-options-in-a-supermarket-aisle.png",[89,34780,34782],{"id":34781},"what-makes-qr-codes-on-food-packaging-a-smart-marketing-tool","What makes QR codes on food packaging a smart marketing tool?",[15,34784,34785,34786,34789,34790,386],{},"Today, your food packaging can do more than grab attention. It can ",[22,34787,34788],{},"drive sales"," and create long-term value. QR codes let you reach customers directly, ",[22,34791,34792],{},"without relying on third-party channels",[15,34794,34795,34796,34798],{},"And every scan tells you something. You get data on where, when, and how consumers engage, which helps refine your ",[22,34797,13621],{}," and personalize future campaigns.",[97,34800,34802],{"id":34801},"promote-new-product-launches","Promote new product launches",[15,34804,34805],{},"After scanning, customers can learn about new products related to what they just bought. It’s a low-friction way to raise awareness and drive trial without a separate campaign.",[97,34807,34809],{"id":34808},"offer-opt-ins-for-newsletters-or-content","Offer opt-ins for newsletters or content",[15,34811,34812],{},"Food brands can use QR codes to invite users to subscribe to a recipe newsletter, download a meal plan, or follow the brand’s journey. The key is to offer something genuinely useful.",[97,34814,34816],{"id":34815},"encourage-user-generated-content-and-reviews","Encourage user-generated content and reviews",[15,34818,34819],{},"Landing pages can prompt users to leave a review, upload a cooking photo, or tag the brand on social media. These interactions increase authenticity and help with organic visibility.",[97,34821,34823],{"id":34822},"reinforce-mission-driven-storytelling","Reinforce mission-driven storytelling",[15,34825,34826],{},"The scan moment is a chance to deepen the emotional connection. Brands can highlight their sustainability goals, community programs, or supply chain practices, turning product buyers into brand believers.",[97,34828,34830],{"id":34829},"capture-first-party-data-from-every-scan","Capture first-party data from every scan",[15,34832,34833],{},"Because each QR code interaction can be tracked, brands gain real-time insight into where, when, and how people engage. This data feeds directly into future campaigns, product launches, and segmentation strategies.",[89,34835,34837],{"id":34836},"how-can-companies-start-using-qr-codes-on-food-packaging","How can companies start using QR codes on food packaging?",[15,34839,34840],{},"Implementing QR codes the right way starts with choosing an advanced QR code generator platform built for scale and compliance, like Digital Link. Here’s what the onboarding process typically involves.",[97,34842,34844],{"id":34843},"start-with-your-gtins","Start with your GTINs",[15,34846,34847],{},"If your products already use GTINs, you can build Digital Link QR codes directly from them. This ties the product’s digital identity to its existing barcode infrastructure, ensuring compatibility with retail systems.",[97,34849,34851],{"id":34850},"build-a-branded-landing-page","Build a branded landing page",[15,34853,34854],{},"Use a drag-and-drop editor to create a product page that includes nutritional details, videos, recycling information, and region-specific messages. You can manage different versions by country or language under one code.",[97,34856,34858],{"id":34857},"print-once-update-forever","Print once, update forever",[15,34860,34861],{},"The beauty of next-gen QR codes is that the link doesn’t change. Once the code is printed on the package, you can still swap out content, update promotions, or change CTAs as needed.",[97,34863,34865],{"id":34864},"track-engagement-and-optimize","Track engagement and optimize",[15,34867,34868],{},"Once live, your dashboard will show scan volume, location, time, and device type. You can A\u002FB test landing pages, adjust content for different markets, and use real-world insights to improve customer engagement over time.",[73,34870,34871],{},[76,34872,34873,34875],{},[79,34874],{},[82,34876],{"alt":34877,"height":85,"src":34878,"width":87},"Person using a QR code editor on a computer to customize product packaging while holding a yogurt container with a printed QR code","\u002Fimages\u002F2025\u002F05\u002FPerson-using-a-QR-code-editor-on-a-computer-to-customize-product-packaging-while-holding-a-yogurt-container-with-a-printed-QR-code.png",[89,34880,34882],{"id":34881},"what-will-the-future-hold-for-qr-codes-on-food","What will the future hold for QR codes on food?",[15,34884,34885],{},"More adoption, more data, and more personalization.",[15,34887,34888],{},"As consumer expectations shift and regulations tighten, food packaging will become a critical channel for real-time communication. QR codes will be the entry point to a product’s story, safety data, and entire lifecycle.",[15,34890,34891],{},"For companies using Digital Link, this isn’t a someday feature. It’s available right now and already powers food packaging across categories, from baby formula to seafood to snacks.",[89,34893,34895],{"id":34894},"make-your-packaging-smarter-now","Make your packaging smarter now",[15,34897,34898,34899,34901],{},"Create your first ",[50,34900,273],{"href":272}," QR code and transform your food products into connected, data-driven, consumer-ready experiences.",[73,34903,34904],{},[76,34905,34906,34908],{},[79,34907],{},[82,34909],{"alt":34910,"height":85,"src":34911,"width":87},"Four packaged food products (pasta, yogurt, canned meatballs, and mayonnaise) each showing a printed QR code on a clean background","\u002Fimages\u002F2025\u002F05\u002FFour-packaged-food-products—pasta-yogurt-canned-meatballs-and-mayonnaise—each-showing-a-printed-QR-code-on-a-clean-background.png",{"title":566,"searchDepth":567,"depth":567,"links":34913},[34914,34915,34916,34925,34926,34927,34928,34929,34936,34937,34938,34945,34951,34952],{"id":34370,"depth":570,"text":34371},{"id":34393,"depth":570,"text":34394},{"id":34417,"depth":570,"text":34418,"children":34917},[34918,34919,34920,34921,34922,34923,34924],{"id":34424,"depth":567,"text":34425},{"id":34441,"depth":567,"text":34442},{"id":34458,"depth":567,"text":34459},{"id":34465,"depth":567,"text":34466},{"id":34482,"depth":567,"text":34483},{"id":34499,"depth":567,"text":34500},{"id":34516,"depth":567,"text":34517},{"id":34533,"depth":570,"text":34534},{"id":34562,"depth":570,"text":34563},{"id":34605,"depth":570,"text":34606},{"id":34656,"depth":570,"text":34657},{"id":34685,"depth":570,"text":34686,"children":34930},[34931,34932,34933,34934,34935],{"id":34692,"depth":567,"text":34693},{"id":34699,"depth":567,"text":34700},{"id":34706,"depth":567,"text":34707},{"id":34713,"depth":567,"text":34714},{"id":34720,"depth":567,"text":34721},{"id":34727,"depth":570,"text":34728},{"id":34748,"depth":570,"text":34749},{"id":34781,"depth":570,"text":34782,"children":34939},[34940,34941,34942,34943,34944],{"id":34801,"depth":567,"text":34802},{"id":34808,"depth":567,"text":34809},{"id":34815,"depth":567,"text":34816},{"id":34822,"depth":567,"text":34823},{"id":34829,"depth":567,"text":34830},{"id":34836,"depth":570,"text":34837,"children":34946},[34947,34948,34949,34950],{"id":34843,"depth":567,"text":34844},{"id":34850,"depth":567,"text":34851},{"id":34857,"depth":567,"text":34858},{"id":34864,"depth":567,"text":34865},{"id":34881,"depth":570,"text":34882},{"id":34894,"depth":570,"text":34895},"QR codes on food packaging offer traceability, ingredients, and recycling info, enhancing compliance, transparency, and customer engagement.","QR codes on food packaging: How next-gen barcodes are changing what we eat",{},"\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-food-packaging.png","\u002Fguides\u002Fqr-codes-on-food-packaging","2025-05-13T19:31:48+02:00",{"title":34363,"description":34953},"guides\u002Fqr-codes-on-food-packaging","2025-05-13T19:31:50+02:00","1mqTiPnWb2k8YBJZ3DiHIFJNu01mQd76K3xR80m3Z4E",{"id":34964,"title":34965,"author":7,"body":34966,"category":7,"description":35507,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":35508,"navigation":614,"ogImage":35509,"path":35510,"publishedAt":35511,"sections":7,"seo":35512,"sourcePath":33715,"stem":35513,"updatedAt":35514,"videos":7,"__hash__":35515},"pages\u002Fguides\u002Fqr-codes-on-packaging-design-best-practices.md","QR codes on packaging design best practices for brands",{"type":9,"value":34967,"toc":35482},[34968],[12,34969,34970,34973,34976,34980,34983,34986,34993,34996,35006,35010,35016,35019,35022,35025,35032,35041,35045,35048,35051,35061,35065,35068,35071,35074,35077,35087,35091,35094,35097,35100,35107,35110,35114,35117,35120,35123,35126,35129,35133,35136,35139,35142,35148,35151,35161,35165,35168,35171,35174,35177,35180,35184,35187,35190,35197,35200,35204,35207,35213,35216,35226,35230,35233,35236,35239,35242,35246,35253,35256,35263,35266,35270,35273,35276,35279,35282,35285,35289,35292,35295,35298,35301,35311,35315,35318,35321,35326,35329,35339,35343,35346,35349,35352,35355,35358,35368,35372,35375,35378,35381,35384,35387,35397,35401,35404,35421,35424,35427,35431,35437,35440,35443,35453,35457,35460,35463,35466,35469,35472],{},[15,34971,34972],{},"Look around a supermarket shelf today and you’ll notice something interesting: more and more product packaging now includes QR codes.",[15,34974,34975],{},"From olive oil to cosmetics to protein bars, brands are turning to these small black-and-white squares to do a lot more than hold data.",[89,34977,34979],{"id":34978},"why-are-qr-codes-becoming-standard-in-packaging-design","Why are QR codes becoming standard in packaging design?",[15,34981,34982],{},"QR codes offer direct access to product details, tutorials, sustainability claims, loyalty programs, and much more. But just printing a code on your label isn’t enough.",[15,34984,34985],{},"It must be designed, placed, and linked correctly to deliver value and avoid user frustration.",[15,34987,34988,34989,34992],{},"That’s where understanding ",[50,34990,34991],{"href":30987},"best practices in QR codes"," on packaging design best practices comes in.",[15,34994,34995],{},"In this article, we’ll cover everything you need to create scannable codes that enhance engagement, meet regulatory requirements, and look good while doing it.",[73,34997,34998],{},[76,34999,35000,35002],{},[79,35001],{},[82,35003],{"alt":35004,"height":85,"src":35005,"width":87},"Supermarket products with QR codes, including olive oil, protein bar, pasta, and cream jar","\u002Fimages\u002F2025\u002F05\u002FSupermarket-products-with-QR-codes-including-olive-oil-protein-bar-pasta-and-cream-jar.png",[89,35007,35009],{"id":35008},"what-makes-a-qr-code-scannable-on-physical-packaging","What makes a QR code scannable on physical packaging?",[15,35011,35012,35013,386],{},"The first rule of QR code design is that people must be able to scan it easily and without struggle. This depends on three things: ",[22,35014,35015],{},"size, contrast, and material",[97,35017,31292],{"id":35018},"size",[15,35020,35021],{},"For small products, the minimum recommended is 1 x 1 cm, but larger is always better for reliability. Keep in mind that the more data you encode, the denser the code becomes, and the more space it will need to remain readable.",[97,35023,31298],{"id":35024},"contrast",[15,35026,35027,35028,35031],{},"Contrast is equally important. You need ",[22,35029,35030],{},"a dark foreground and a light background",". That doesn’t mean you must stick to black and white: dark navy, green, or brown on white or light orange also works well.",[15,35033,35034,35036,35037,35040],{},[50,35035,26158],{"href":17468}," recommends aiming for ",[22,35038,35039],{},"a symbol contrast of at least 50%"," to ensure smooth scanning across point-of-sale and mobile devices.",[97,35042,35044],{"id":35043},"material","Material",[15,35046,35047],{},"Avoid reflective or glossy packaging films, as these interfere with scanner light.",[15,35049,35050],{},"If you’re working with shiny or transparent substrates, consider printing a white matte layer underneath the code to boost readability.",[73,35052,35053],{},[76,35054,35055,35057],{},[79,35056],{},[82,35058],{"alt":35059,"height":85,"src":35060,"width":87},"Person scanning a QR code on a wine bottle with a smartphone","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-a-QR-code-on-a-wine-bottle-with-a-smartphone.png",[89,35062,35064],{"id":35063},"how-do-you-print-qr-codes-correctly","How do you print QR codes correctly?",[15,35066,35067],{},"Design is only part of the equation. Even the best-looking dynamic QR codes can fail if they lack print quality. The choice of printer, ink, material, and finish can dramatically impact scan success.",[15,35069,35070],{},"Use high-resolution printing methods to maintain the integrity of the matrix pattern. Low-DPI prints can cause blurring or pixel drift, especially on curved or flexible surfaces. If your product uses flexographic printing, double-check tolerances for distortion (what looks square on screen may warp when wrapped around a bottle).",[15,35072,35073],{},"It’s also essential to choose the right ink contrast. Glossy black on matte white typically performs best, while metallic inks can interfere with readability. Run multiple test prints and scan them under different lighting conditions and with multiple smartphone models whenever possible.",[15,35075,35076],{},"Following QR code printing guidelines like those from GS1 ensures that your code will not only look good but also work reliably on every product.",[73,35078,35079],{},[76,35080,35081,35083],{},[79,35082],{},[82,35084],{"alt":35085,"height":85,"src":35086,"width":87},"Worker applying QR code labels to bottles on a packaging line","\u002Fimages\u002F2025\u002F05\u002FWorker-applying-QR-code-labels-to-bottles-on-a-packaging-line.png",[89,35088,35090],{"id":35089},"where-should-the-qr-code-be-placed-on-a-package","Where should the QR code be placed on a package?",[15,35092,35093],{},"QR code placement is a strategic decision. A scannable code that no one sees or recognizes is wasted effort.",[15,35095,35096],{},"Ideally, place QR codes where consumers are likely to look: on the front label, on the back near product details, or in any area with high visual focus.",[15,35098,35099],{},"If your product is shelved vertically, think about eye-level positioning. If it’s handheld or used flat (like cosmetics or pouches), make sure the code isn’t bent or obscured during use.",[15,35101,35102,35103,35106],{},"Avoid placing your QR code near traditional barcodes or in areas with heavy visual clutter. Surround the code with a clear “quiet zone” (a margin of unprinted space) equivalent to ",[22,35104,35105],{},"four times the width of the smallest square"," in the matrix.",[15,35108,35109],{},"This space helps scanners identify the code’s edges and process the image correctly.",[89,35111,35113],{"id":35112},"how-can-qr-codes-be-customized-without-affecting-functionality","How can QR codes be customized without affecting functionality?",[15,35115,35116],{},"Customizing QR codes is a great way to bring them into your brand world, but go too far and you’ll sacrifice performance. The trick is to personalize with care.",[15,35118,35119],{},"You can add a frame, adjust the corners to be slightly rounded, or include subtle brand colors, as long as you maintain enough contrast between the matrix squares and the background.",[15,35121,35122],{},"For example, a dark green QR code on a light beige label could look elegant and still scan perfectly, as long as the contrast ratio is high enough.",[15,35124,35125],{},"Adding logos inside the code? Be cautious. According to GS1’s 2025 guidelines, logos placed over key matrix elements can block essential data and lead to scan failures, even if the error correction initially appears to compensate.",[15,35127,35128],{},"In short: keep customization subtle, avoid layering images over the core data zones, and always test your final design with multiple devices before printing.",[89,35130,35132],{"id":35131},"what-kind-of-content-should-a-qr-code-link-to","What kind of content should a QR code link to?",[15,35134,35135],{},"Great QR code experiences start with smart destinations. Your code shouldn’t lead users to a generic homepage. It should take them directly to the most relevant content for their context.",[15,35137,35138],{},"For example, a food brand might link to allergen info or preparation videos. A cosmetics brand might offer a sustainability breakdown or skin-type recommendations. A consumer electronics brand might connect users to warranty activation, support, or quick-start tutorials.",[15,35140,35141],{},"It’s also worth considering the timing of the scan. Some consumers will scan in-store, others after purchase.",[15,35143,35144,35145,35147],{},"That’s why platforms like ",[50,35146,273],{"href":272}," offer auto-localized landing pages that adapt based on language, region, and time, providing customers with easy access to the right experience in any market.",[15,35149,35150],{},"The more helpful and intuitive the landing page, the better the chance of repeat engagement and customer trust.",[73,35152,35153],{},[76,35154,35155,35157],{},[79,35156],{},[82,35158],{"alt":35159,"height":85,"src":35160,"width":87},"QR code block placed inside a pan with sizzling ingredients and rosemary","\u002Fimages\u002F2025\u002F05\u002FQR-code-block-placed-inside-a-pan-with-sizzling-ingredients-and-rosemary.png",[89,35162,35164],{"id":35163},"what-happens-when-a-qr-code-leads-to-the-wrong-place","What happens when a QR code leads to the wrong place?",[15,35166,35167],{},"We’ve all scanned QR codes that go nowhere helpful. Maybe it’s a dead link, or it opens a non-mobile page, or worse, it lands on something irrelevant.",[15,35169,35170],{},"If the destination of a QR code doesn’t match user expectations or needs, the result isn’t just a missed opportunity. It’s a broken interaction that can reduce trust in your brand.",[15,35172,35173],{},"Every QR code should direct users to intentional, purposeful, and valuable experiences. Whether it points to a product story, a video, or a how-to guide, it should feel like a logical next step in the customer journey.",[15,35175,35176],{},"Since scan context changes, dynamic QR platforms let you adjust leads in real time, so no scan ever feels outdated.",[15,35178,35179],{},"Think of every QR code as a handshake. The landing should follow through with a meaningful conversation.",[89,35181,35183],{"id":35182},"can-you-update-the-qr-codes-destination-after-printing","Can you update the QR code’s destination after printing?",[15,35185,35186],{},"Yes, if you’re using dynamic QR codes. This is one of the most significant advantages over traditional QR codes.",[15,35188,35189],{},"With dynamic QR technology, the destination URL is managed remotely. That means you can change what the code points to without reprinting your packaging. You can A\u002FB test offers, fix errors, swap product videos, or run time-based promotions without altering the physical label.",[15,35191,35192,35193,35196],{},"This flexibility also helps brands ",[22,35194,35195],{},"stay compliant with regulations that change"," over time.",[15,35198,35199],{},"Instead of updating packaging every time there’s a new labeling requirement, you can adjust the linked content directly, saving time and reducing waste.",[89,35201,35203],{"id":35202},"should-you-use-multiple-qr-codes-on-packaging","Should you use multiple QR codes on packaging?",[15,35205,35206],{},"Adding separate QR codes for marketing, instructions, sustainability, and compliance might seem logical. However, multiple QR codes can confuse more than help unless they serve distinct and unavoidable purposes.",[15,35208,35209,35210,35212],{},"A cleaner option is to use a single next-generation QR code like the ones you can create on ",[50,35211,273],{"href":272}," to segment the content behind it. Our platform allows you to present a “link-in-bio” style landing page with straightforward navigation, guiding users to different types of content without crowding the packaging.",[15,35214,35215],{},"One well-placed, multifunctional QR code can do the work of many, while looking far more polished on the label.",[73,35217,35218],{},[76,35219,35220,35222],{},[79,35221],{},[82,35223],{"alt":35224,"height":85,"src":35225,"width":87},"Man scanning QR code on a snack bag in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FMan-scanning-QR-code-on-a-snack-bag-in-a-grocery-store-aisle.png",[89,35227,35229],{"id":35228},"how-do-qr-codes-support-compliance-and-transparency","How do QR codes support compliance and transparency?",[15,35231,35232],{},"Product packaging is under more scrutiny than ever. From France’s environmental labeling laws to the EU’s Digital Product Passport, global regulations increasingly require brands to share detailed, verifiable information with consumers.",[15,35234,35235],{},"But packaging space is limited. A bottle cap cannot accommodate a carbon footprint, ingredient breakdown, recycling instructions, or allergen disclaimers.",[15,35237,35238],{},"Next-generation QR codes solve this by connecting users to all the required details through a single scan.",[15,35240,35241],{},"One code can adapt based on location, showing recycling rules in one country and sourcing transparency in another. The best QR code platforms offer built-in support for this, letting you stay compliant without adding clutter to your design.",[89,35243,35245],{"id":35244},"how-do-qr-codes-connect-the-physical-and-digital-worlds","How do QR codes connect the physical and digital worlds?",[15,35247,35248,35249,35252],{},"Product packaging used to be the end of the conversation. Today, it’s just the beginning. Advanced QR codes connect the ",[22,35250,35251],{},"physical and digital worlds",", turning objects into experiences and labels into launchpads for deeper engagement.",[15,35254,35255],{},"With one scan, a product can tell its story, show its impact, and respond to its environment. For consumers, this means more informed decisions and richer brand experiences. For brands, it means continuous interaction long after the sale.",[15,35257,35258,35259,35262],{},"This connection also creates a new layer of data. Physical products can now act as ",[22,35260,35261],{},"feedback loops",", sending real-world usage information back to brands, fueling better decisions about marketing, sustainability, and design.",[15,35264,35265],{},"QR codes are the thread stitching the digital twin to the physical item, creating tangible, yet dynamic products.",[89,35267,35269],{"id":35268},"how-does-using-qr-codes-improve-packaging-aesthetics","How does using QR codes improve packaging aesthetics?",[15,35271,35272],{},"Ironically, adding a code to your packaging can actually free up design space. QR codes let your product breathe by moving dense text and mandatory information online.",[15,35274,35275],{},"Instead of printing legal disclaimers in five languages, you can link to a landing page that detects the user’s region and displays content accordingly.",[15,35277,35278],{},"Instead of a cluttered list of nutrition facts, show an elegant digital breakdown with visuals and allergen icons.",[15,35280,35281],{},"This is especially important for small-format products like serums, supplements, or premium condiments, where real estate is tight and visual appeal matters.",[15,35283,35284],{},"When used well, a QR code doesn’t disrupt your design. It enhances it.",[89,35286,35288],{"id":35287},"can-qr-codes-support-environmental-responsibility","Can QR codes support environmental responsibility?",[15,35290,35291],{},"Absolutely. Smart packaging is a powerful tool for sustainability.",[15,35293,35294],{},"QR codes can reduce label clutter, which means fewer multi-language print runs and less material waste. Instead of printing multiple versions of the same product packaging for different markets, you can use one universal design and customize the digital experience post-scan.",[15,35296,35297],{},"They also help eliminate the need for paper manuals, ingredient leaflets, and printed disclaimers. A single code can point to recycling instructions, carbon impact data, or return programs, making it easier for consumers to take action toward more responsible choices.",[15,35299,35300],{},"QR codes make your environmental responsibility more visible, accessible, and adaptable without sacrificing design or compliance.",[73,35302,35303],{},[76,35304,35305,35307],{},[79,35306],{},[82,35308],{"alt":35309,"height":85,"src":35310,"width":87},"Consumer scanning QR code on a vacuum-sealed bag of green peas","\u002Fimages\u002F2025\u002F05\u002FConsumer-scanning-QR-code-on-a-vacuum-sealed-bag-of-green-peas.png",[89,35312,35314],{"id":35313},"what-tools-and-platforms-help-brands-manage-qr-codes-effectively","What tools and platforms help brands manage QR codes effectively?",[15,35316,35317],{},"Creating a QR code, even a GS1-compliant 2D barcode, is not difficult. Managing them across thousands of products in dozens of markets? That’s where things get complex.",[15,35319,35320],{},"You’ll need a reliable QR code generator that can create dynamic QR codes, support branded URLs, track QR code scans, and integrate with your product information systems. Bonus points if it helps with localization, accessibility, and analytics.",[15,35322,35323,35325],{},[50,35324,273],{"href":272},", for example, offers a suite of tools specifically for consumer packaged goods brands. Our features let you build interactive landing pages, automate digital product passports for compliance, connect content to product batches, and analyze scan performance over time.",[15,35327,35328],{},"Choose a platform that helps you scale, not just generate.",[73,35330,35331],{},[76,35332,35333,35335],{},[79,35334],{},[82,35336],{"alt":35337,"height":85,"src":35338,"width":87},"Woman scanning QR code on yogurt container at a desk with laptop","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-QR-code-on-yogurt-container-at-a-desk-with-laptop.png",[89,35340,35342],{"id":35341},"how-do-you-measure-the-success-of-qr-codes-on-packaging","How do you measure the success of QR codes on packaging?",[15,35344,35345],{},"Tracking is what turns a QR code into a smart packaging element. Every scan is a data point, telling you when, where, and how consumers interact with your product.",[15,35347,35348],{},"You can track scan locations, device types, time of day, and which call-to-action users responded to.",[15,35350,35351],{},"This helps you understand which packaging designs drive engagement, what content resonates most, and where customers drop off.",[15,35353,35354],{},"You can compare performance and refine your marketing efforts accordingly if you’re running QR code campaigns across multiple regions.",[15,35356,35357],{},"All of this turns a passive package into a measurable, iterative marketing channel.",[73,35359,35360],{},[76,35361,35362,35364],{},[79,35363],{},[82,35365],{"alt":35366,"height":85,"src":35367,"width":87},"Man scanning a QR code on a juice carton in a modern kitchen","\u002Fimages\u002F2025\u002F05\u002FMan-scanning-a-QR-code-on-a-juice-carton-in-a-modern-kitchen.png",[89,35369,35371],{"id":35370},"whats-the-role-of-qr-codes-in-customer-engagement","What’s the role of QR codes in customer engagement?",[15,35373,35374],{},"QR codes are a way to keep the conversation going after purchase.",[15,35376,35377],{},"When used strategically, they can invite customers to join loyalty programs, leave reviews, upload photos, participate in contests, or reorder products with one tap.",[15,35379,35380],{},"That’s why dynamic codes with personalized landing pages are at the heart of next-generation customer engagement.",[15,35382,35383],{},"By placing QR codes directly on the packaging, where they’re always visible and accessible, you reduce friction and increase the chance of repeat interaction.",[15,35385,35386],{},"This builds familiarity and brand trust, especially in categories where loyalty is hard to win.",[73,35388,35389],{},[76,35390,35391,35393],{},[79,35392],{},[82,35394],{"alt":35395,"height":85,"src":35396,"width":87},"Woman scanning a QR code on a serum bottle, phone screen shows product landing page","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-a-QR-code-on-a-serum-bottle-phone-screen-shows-product-landing-page.png",[89,35398,35400],{"id":35399},"what-can-go-wrong-with-qr-code-design","What can go wrong with QR code design?",[15,35402,35403],{},"There are a few pitfalls to avoid:",[353,35405,35406,35409,35412,35415,35418],{},[356,35407,35408],{},"Using a static QR code for a campaign that needs flexibility.",[356,35410,35411],{},"Printing a code that is too small or without a proper quiet zone.",[356,35413,35414],{},"Placing the code over glossy, reflective material.",[356,35416,35417],{},"Over-customizing the design to the point that it’s unreadable.",[356,35419,35420],{},"Linking to a slow, non-mobile-optimized page.",[15,35422,35423],{},"Each of these reduces the value of the QR code and can create negative user experiences.",[15,35425,35426],{},"Always test your QR codes on multiple devices and ensure that your landing pages are fast, responsive, and relevant to the scan context.",[89,35428,35430],{"id":35429},"how-do-qr-codes-change-over-the-products-lifecycle","How do QR codes change over the product’s lifecycle?",[15,35432,35433,35434,35436],{},"The beauty of dynamic QR codes with ",[50,35435,273],{"href":272}," technology is that they’re not fixed in time. You can use the same printed code to tell different stories depending on when and where it’s scanned.",[15,35438,35439],{},"At launch, the code might lead to a campaign. Later, it might offer a discount or a survey. After a product is discontinued, it could be redirected to a replacement or notify users of an upgrade.",[15,35441,35442],{},"This agility supports circular economy models, product recalls, resale programs, and long-term engagement, even after the product leaves the shelf.",[73,35444,35445],{},[76,35446,35447,35449],{},[79,35448],{},[82,35450],{"alt":35451,"height":85,"src":35452,"width":87},"Person scanning QR code on a cardboard box in a warehouse","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-QR-code-on-a-cardboard-box-in-a-warehouse.png",[89,35454,35456],{"id":35455},"final-thoughts-why-qr-code-design-is-about-more-than-just-a-square","Final thoughts: Why QR code design is about more than just a square",[15,35458,35459],{},"QR codes are essential tools for connecting packaging with digital content, engaging customers, and staying ahead of regulatory change.",[15,35461,35462],{},"But to deliver results, they need to be designed, placed, and managed with care.",[15,35464,35465],{},"That means following proper QR code printing guidelines, using dynamic QR codes, and ensuring your product QR codes are always scannable and purposeful.",[15,35467,35468],{},"Whether you’re new to QR code technology or looking to optimize an existing setup, focus on simplicity, clarity, and value.",[15,35470,35471],{},"Your packaging is more than a container; it’s a channel. And with the right QR code design, it can become one of your most powerful.",[73,35473,35474],{},[76,35475,35476,35478],{},[79,35477],{},[82,35479],{"alt":35480,"height":85,"src":35481,"width":87},"Man examining a bottle with a QR code label while sitting on a couch","\u002Fimages\u002F2025\u002F05\u002FMan-examining-a-bottle-with-a-QR-code-label-while-sitting-on-a-couch.png",{"title":566,"searchDepth":567,"depth":567,"links":35483},[35484,35485,35490,35491,35492,35493,35494,35495,35496,35497,35498,35499,35500,35501,35502,35503,35504,35505,35506],{"id":34978,"depth":570,"text":34979},{"id":35008,"depth":570,"text":35009,"children":35486},[35487,35488,35489],{"id":35018,"depth":567,"text":31292},{"id":35024,"depth":567,"text":31298},{"id":35043,"depth":567,"text":35044},{"id":35063,"depth":570,"text":35064},{"id":35089,"depth":570,"text":35090},{"id":35112,"depth":570,"text":35113},{"id":35131,"depth":570,"text":35132},{"id":35163,"depth":570,"text":35164},{"id":35182,"depth":570,"text":35183},{"id":35202,"depth":570,"text":35203},{"id":35228,"depth":570,"text":35229},{"id":35244,"depth":570,"text":35245},{"id":35268,"depth":570,"text":35269},{"id":35287,"depth":570,"text":35288},{"id":35313,"depth":570,"text":35314},{"id":35341,"depth":570,"text":35342},{"id":35370,"depth":570,"text":35371},{"id":35399,"depth":570,"text":35400},{"id":35429,"depth":570,"text":35430},{"id":35455,"depth":570,"text":35456},"Discover QR codes on packaging design best practices to improve scannability, compliance, and customer experience with every printed product.",{},"\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-packaging-design-best-practices.png","\u002Fguides\u002Fqr-codes-on-packaging-design-best-practices","2025-05-19T18:29:04+02:00",{"title":34965,"description":35507},"guides\u002Fqr-codes-on-packaging-design-best-practices","2025-06-20T15:50:15+02:00","IK42kZcBZg3hbYAiSuIdSXUQfskAqUBfW8VfqMZJdLU",{"id":35517,"title":35518,"author":7,"body":35519,"category":7,"description":35824,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":35825,"navigation":614,"ogImage":35826,"path":35827,"publishedAt":35828,"sections":7,"seo":35829,"sourcePath":35830,"stem":35831,"updatedAt":35832,"videos":7,"__hash__":35833},"pages\u002Fguides\u002Fwhat-is-digital-link-and-how-to-use-it.md","What is digital link and how to use it",{"type":9,"value":35520,"toc":35798},[35521],[12,35522,35523,35532,35536,35539,35542,35551,35555,35558,35561,35564,35568,35571,35574,35577,35586,35590,35593,35596,35600,35603,35606,35609,35613,35616,35619,35622,35626,35629,35632,35635,35638,35642,35645,35648,35652,35656,35659,35662,35665,35674,35678,35681,35684,35688,35691,35694,35697,35701,35704,35707,35710,35714,35717,35720,35723,35732,35736,35740,35743,35746,35750,35753,35757,35760,35764,35767,35771,35774,35781,35790,35792,35795],{},[15,35524,35525,35526,35528,35529,35531],{},"The digital age has transformed how brands and businesses interact with consumers, and one of the technologies at the forefront of this digital transformation is the ",[50,35527,10151],{"href":272},". But what is digital link and how to use it? In this article, we will explore what digital link is, how it works, and why it is crucial for industries like healthcare, retail, and beyond. We’ll also dive into the ",[50,35530,26158],{"href":7218}," standard, its role in supply chain management, and how it strengthens brand loyalty through enhanced customer engagement.",[89,35533,35535],{"id":35534},"introduction-to-digital-link","Introduction to digital link",[15,35537,35538],{},"A digital link is a powerful tool that connects physical products to online sources of real-time information, enhancing the consumer experience and improving supply chain operations. Essentially, it is a web address embedded with a product identifier, such as the Global Trade Item Number (GTIN).",[15,35540,35541],{},"This allows consumers to access a wide range of product information, including allergen details, recall notices, and sourcing data, with a simple scan. Digital links are a key component of the digital transformation of the supply chain, enabling seamless consumer experiences and supply chain efficiencies. By bridging the gap between the physical and digital realms, digital links ensure that both consumers and businesses have access to accurate and up-to-date product information.",[73,35543,35544],{},[76,35545,35546,35548],{},[79,35547],{},[82,35549],{"alt":35535,"height":3208,"src":35550,"width":87},"\u002Fimages\u002F2024\u002F09\u002FIntroduction-to-digital-link.jpg",[89,35552,35554],{"id":35553},"what-is-digital-link","What is digital link?",[15,35556,35557],{},"A digital link is a technology that connects physical products with digital content via a scannable code, such as a QR code. Unlike traditional barcodes, which store limited information, digital links offer a gateway to a wide range of data, making them versatile and valuable across various sectors.",[15,35559,35560],{},"Digital link QR codes and other data carriers can provide instant access to product information, supply chain traceability, regulatory requirements, and more.",[15,35562,35563],{},"In essence, a digital link acts as a bridge between the physical and digital worlds, enabling consumers and businesses to access detailed information about a product with a simple scan of a code.",[89,35565,35567],{"id":35566},"benefits-of-digital-link","Benefits of digital link",[15,35569,35570],{},"Digital links have numerous and impactful benefits. For consumers, they enhance customer engagement by offering instant access to detailed product information, usage instructions, promotional offers, and personalized content.",[15,35572,35573],{},"This immediate access to relevant consumer information improves the shopping experience and fosters brand loyalty. On the supply chain side, digital links significantly improve supply chain traceability information. They enable brands to track products throughout their lifecycle, ensuring accurate product data, transparency, efficiency, and sustainability across the supply chain.",[15,35575,35576],{},"Additionally, digital links help brands strengthen their connection with customers by providing immediate access to product information and enabling interactions through digital channels.",[73,35578,35579],{},[76,35580,35581,35583],{},[79,35582],{},[82,35584],{"alt":35567,"height":3208,"src":35585,"width":87},"\u002Fimages\u002F2024\u002F09\u002FBenefits-of-digital-link.jpg",[89,35587,35589],{"id":35588},"how-does-a-digital-link-work","How does a digital link work?",[15,35591,35592],{},"The core principle behind digital links is simple. When a consumer or a business scans a digital link QR code or another data carrier (such as a data matrix or linear barcodes), they are directed to a brand-owned web page that contains structured data about the product. This web address, also known as a URI (Uniform Resource Identifier), serves as the digital format for sharing information.",[15,35594,35595],{},"For instance, a consumer scanning a QR code on a food item’s packaging may be redirected to a brand-owned web page that details product availability, nutritional content, and potential allergens. On the other hand, businesses can use the same code for supply chain operations, tracking inventory, ensuring compliance with regulatory requirements, and much more.",[97,35597,35599],{"id":35598},"the-uri-structure","The URI structure",[15,35601,35602],{},"The URI structure is a critical component of the digital link standard. It is a simple yet sophisticated system that integrates product identifiers and web addresses into a URI.",[15,35604,35605],{},"The URI structure is designed with several key elements, including domain, ID key, identifiers, qualifiers, and attributes. This structure is akin to a URL and is used to create a unique web address for each product.",[15,35607,35608],{},"By embedding essential product information within the URI, digital links ensure that consumers and businesses can access detailed and specific data about a product with ease. This structured approach not only enhances the accuracy of the information provided but also ensures consistency across various platforms and applications.",[97,35610,35612],{"id":35611},"encoding-into-data-carriers","Encoding into data carriers",[15,35614,35615],{},"Digital links are encoded into data carriers, such as QR codes or Data Matrix, to provide a physical connection to the online information.",[15,35617,35618],{},"QR codes are particularly advantageous due to their widespread recognition and ease of scanning with consumer smartphones. These codes can be printed on product packaging, labels, or even promotional materials, making them highly versatile.",[15,35620,35621],{},"Advancements in printing technology have produced smaller, yet still readable, QR codes, making them ideal for use on product packaging where space is limited. By encoding digital links into these data carriers, brands can ensure that consumers have quick and easy access to a wealth of information with a simple scan.",[89,35623,35625],{"id":35624},"what-is-digital-link-connexum","What is Digital Link Connexum?",[15,35627,35628],{},"Digital Link is a comprehensive paid platform that allows businesses and brands to create and manage digital links. Unlike a standalone app, Digital Link offers an integrated solution for generating digital links that comply with the GS1 digital link standard.",[15,35630,35631],{},"With this platform, brand owners and businesses can easily create digital links that connect physical products with digital content, enhancing both customer engagement and supply chain management.",[15,35633,35634],{},"For businesses looking to get started, Digital Link offers a free version, which allows users to generate up to 5 digital links at no cost. This is an ideal option for small-scale projects or businesses wanting to explore the power of digital links before committing to a full-scale implementation.",[15,35636,35637],{},"However, for larger operations requiring more links, the paid version provides extensive tools and features to generate, track, and optimize digital links across supply chains and consumer interactions.",[89,35639,35641],{"id":35640},"gs1-digital-link-in-healthcare","GS1 Digital Link in healthcare",[15,35643,35644],{},"GS1 is a globally recognized organization that sets standards for product identification, including the digital link. The GS1 digital link standard enables healthcare providers to access supply chain traceability information, improve efficiency in supply chains, and ensure compliance with regulatory requirements.",[15,35646,35647],{},"In healthcare, digital links play a crucial role in managing product recalls, tracking inventory, and providing in-depth analysis of product usage. By connecting physical products with digital information, healthcare professionals can monitor inventory levels, optimize operations, and ensure patient safety.",[89,35649,35651],{"id":35650},"the-importance-of-digital-links-in-various-industries","The importance of digital links in various industries",[97,35653,35655],{"id":35654},"enhanced-customer-engagement-and-brand-loyalty","Enhanced customer engagement and brand loyalty",[15,35657,35658],{},"One of the primary benefits of digital links is their ability to enhance consumer engagement. By providing relevant consumer information instantly, such as product origin, ingredients, or sustainability practices, digital links strengthen brand loyalty.",[15,35660,35661],{},"This transparency is especially valued in industries like food and beverage, where consumers are increasingly concerned about the quality and source of their products.",[15,35663,35664],{},"For brand owners, implementing digital links also allows them to offer personalized content to their customers. By directing users to a brand-owned web page, businesses can tailor their digital content to specific demographics, improving customer satisfaction and encouraging repeat business.",[73,35666,35667],{},[76,35668,35669,35671],{},[79,35670],{},[82,35672],{"alt":35655,"height":3425,"src":35673,"width":87},"\u002Fimages\u002F2024\u002F09\u002FEnhanced-customer-engagement-and-brand-loyalty.jpg",[97,35675,35677],{"id":35676},"digital-links-in-supply-chain-management","Digital links in supply chain management",[15,35679,35680],{},"In supply chain management, digital links are invaluable tools for improving supply chain visibility. Supply chain partners can use digital links to share and access detailed information about products as they move through various stages of the supply chain. This transparency ensures that all stakeholders have accurate product data, enabling them to optimize operations and improve overall supply chain efficiency.",[15,35682,35683],{},"For example, digital links can help brand owners track product recalls more effectively by providing instant access to recall management systems. They can also use digital links to monitor quality control and track inventory levels in real-time.",[97,35685,35687],{"id":35686},"digital-links-vs-traditional-barcodes","Digital links vs. traditional barcodes",[15,35689,35690],{},"Digital links are often compared to traditional barcodes, and while they share some similarities, digital links offer a more versatile solution.",[15,35692,35693],{},"Traditional barcodes, such as linear barcodes, store limited information and are primarily used for tracking inventory. Digital links, however, can store much more data, including web links that redirect users to digital content or brand-owned web pages.",[15,35695,35696],{},"Additionally, digital links are future-proofing the supply chain by offering a standards-based structure that allows businesses to adapt to evolving consumer needs and regulatory requirements. By incorporating digital and physical elements, digital links offer a comprehensive product packaging and tracking solution.",[97,35698,35700],{"id":35699},"retail-and-consumer-goods-applications","Retail and consumer goods applications",[15,35702,35703],{},"Digital links have numerous applications in the retail and consumer goods industries. Retailers can use digital links on product packaging to give consumers instant access to detailed product information, such as ingredients, usage instructions, and sustainability practices.",[15,35705,35706],{},"Brands can leverage these links for marketing campaigns, offering promotions, loyalty program sign-ups, and interactive brand stories. Additionally, retailers can track inventory in real-time, streamlining stock management and reducing losses.",[15,35708,35709],{},"By integrating digital links into their operations, retailers can enhance the shopping experience, improve operational efficiency, and build stronger connections with their customers.",[97,35711,35713],{"id":35712},"food-and-beverage-applications","Food and beverage applications",[15,35715,35716],{},"Digital links are also widely used in the food and beverage industry. They provide farm-to-table traceability, offering consumers transparency about the origin and processing of food items.",[15,35718,35719],{},"This transparency is crucial for building trust with consumers, especially in an era where food safety and sustainability are top concerns. Manufacturers can quickly manage recalls if needed, ensuring consumer safety and maintaining brand integrity. Consumers can access detailed nutritional information and allergen warnings, helping them make informed choices.",[15,35721,35722],{},"Additionally, digital links enable brands to provide information on sustainability practices and ethical sourcing, helping to combat counterfeiting and build trust with consumers. By incorporating digital links, the food and beverage industry can enhance transparency, improve safety, and foster consumer trust.",[73,35724,35725],{},[76,35726,35727,35729],{},[79,35728],{},[82,35730],{"alt":35713,"height":3425,"src":35731,"width":87},"\u002Fimages\u002F2024\u002F09\u002FFood-and-beverage-applications.jpg",[89,35733,35735],{"id":35734},"how-to-use-digital-links-in-your-business","How to use digital links in your business",[97,35737,35739],{"id":35738},"step-1-choose-your-data-carrier","Step 1: Choose your data carrier",[15,35741,35742],{},"To implement digital links, businesses must first select a data carrier, such as a QR code, data matrix, or linear barcode. Advancements in printing technology have produced smaller, yet still readable, QR codes, making them ideal for use on product packaging where space is limited.",[15,35744,35745],{},"QR codes are the most commonly used data carriers because of their versatility and ease of scanning. Other data carriers, like data matrices, may be preferred in industries with strict space constraints, such as healthcare or electronics.",[97,35747,35749],{"id":35748},"step-2-create-a-digital-link-qr-code","Step 2: Create a digital link QR code",[15,35751,35752],{},"Once you’ve chosen your data carrier, use a digital link app to generate your digital link QR code. This code will contain a web address redirecting users to a brand-owned web page or a centralized database containing relevant product information.",[97,35754,35756],{"id":35755},"step-3-implement-the-digital-link","Step 3: Implement the digital link",[15,35758,35759],{},"Next, implement the digital link on your product packaging or other physical product displays. Ensure that the digital link is easy to scan and visible to both consumers and B2B partners. This will allow all stakeholders in your supply chain to access vital information at any time.",[97,35761,35763],{"id":35762},"step-4-monitor-and-optimize","Step 4: Monitor and optimize",[15,35765,35766],{},"After implementation, monitor how the digital link is performing. Track how many users scan the code, which digital content they access, and how you can improve the consumer experience. Use this information to adjust your digital content and ensure that the digital link continues to provide value to your customers.",[89,35768,35770],{"id":35769},"the-future-of-digital-links","The future of digital links",[15,35772,35773],{},"As businesses continue to look for ways to enhance customer satisfaction and optimize operations, digital links are becoming an essential part of the modern supply chain. By offering instant access to detailed product information, digital links provide a digital connection between consumers, businesses, and supply chain partners.",[15,35775,35776,35777,35780],{},"Moreover, the ",[50,35778,26158],{"href":26529,"rel":35779},[2103]," standard ensures that digital links remain a reliable tool for data sharing and supply chain traceability across industries. From healthcare to retail to food and beverage, digital links are shaping the future of consumer engagement, product traceability, and regulatory compliance.",[73,35782,35783],{},[76,35784,35785,35787],{},[79,35786],{},[82,35788],{"alt":35770,"height":3425,"src":35789,"width":87},"\u002Fimages\u002F2024\u002F09\u002FThe-future-of-digital-links.jpg",[89,35791,541],{"id":540},[15,35793,35794],{},"Digital links are transforming how businesses connect with consumers and manage their supply chains. By bridging the gap between physical products and digital content, digital links enable brand owners to offer relevant consumer information, strengthen brand loyalty, and optimize supply chain efficiency. Whether you’re in healthcare, retail, or any other industry, digital links are a versatile and essential tool for future-proofing your operations.",[15,35796,35797],{},"Now that you understand digital links and how to use them, you can start exploring how to implement this innovative solution in your business. With the right strategy, digital links can enhance consumer engagement, streamline supply chain operations, and provide your customers with the in-depth information they need to make informed purchasing decisions.",{"title":566,"searchDepth":567,"depth":567,"links":35799},[35800,35801,35802,35803,35807,35808,35809,35816,35822,35823],{"id":35534,"depth":570,"text":35535},{"id":35553,"depth":570,"text":35554},{"id":35566,"depth":570,"text":35567},{"id":35588,"depth":570,"text":35589,"children":35804},[35805,35806],{"id":35598,"depth":567,"text":35599},{"id":35611,"depth":567,"text":35612},{"id":35624,"depth":570,"text":35625},{"id":35640,"depth":570,"text":35641},{"id":35650,"depth":570,"text":35651,"children":35810},[35811,35812,35813,35814,35815],{"id":35654,"depth":567,"text":35655},{"id":35676,"depth":567,"text":35677},{"id":35686,"depth":567,"text":35687},{"id":35699,"depth":567,"text":35700},{"id":35712,"depth":567,"text":35713},{"id":35734,"depth":570,"text":35735,"children":35817},[35818,35819,35820,35821],{"id":35738,"depth":567,"text":35739},{"id":35748,"depth":567,"text":35749},{"id":35755,"depth":567,"text":35756},{"id":35762,"depth":567,"text":35763},{"id":35769,"depth":570,"text":35770},{"id":540,"depth":570,"text":541},"What is digital link and how to use it? Easily create digital link QR codes to boost customer engagement and improve supply chain efficiency.",{},"\u002Fimages\u002F2024\u002F09\u002FWhat-is-digital-link-and-how-to-use-it.jpg","\u002Fguides\u002Fwhat-is-digital-link-and-how-to-use-it","2024-09-12T16:48:01+02:00",{"title":35518,"description":35824},"\u002Fguides\u002Fwhat-is-digital-link-and-how-to-use-it\u002F","guides\u002Fwhat-is-digital-link-and-how-to-use-it","2024-09-12T16:48:04+02:00","a5yK3TE3v2MWudUfrz9WJovBHGEonwpT9lJaaPJ4EY0",{"id":35835,"title":35836,"author":7,"body":35837,"category":7,"description":36231,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36232,"navigation":614,"ogImage":36233,"path":36234,"publishedAt":36235,"sections":7,"seo":36236,"sourcePath":33624,"stem":36237,"updatedAt":36238,"videos":7,"__hash__":36239},"pages\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging.md","Where should I place a QR code on my packaging?",{"type":9,"value":35838,"toc":36210},[35839],[12,35840,35841,35847,35850,35853,35859,35869,35873,35876,35879,35882,35885,35895,35899,35902,35906,35909,35913,35916,35920,35923,35933,35937,35940,35946,35956,35960,35963,35966,35969,35975,35985,35989,35992,35995,35998,36004,36014,36018,36021,36024,36027,36037,36041,36044,36047,36050,36060,36064,36067,36070,36073,36077,36080,36083,36088,36091,36094,36104,36108,36111,36114,36119,36123,36126,36129,36132,36135,36139,36142,36145,36148,36158,36162,36167,36170,36173,36176,36180,36183,36186,36191,36195,36198,36204,36207],{},[15,35842,35843,35844,24672],{},"You’ve printed the perfect label. You’ve added your next-generation QR code. Now comes the part many brands overlook: ",[22,35845,35846],{},"Where should I place a QR code on my packaging",[15,35848,35849],{},"QR code placement directly affects whether or not people scan. Too small, too hidden, or placed in an awkward spot, and even the best campaign won’t perform.",[15,35851,35852],{},"The good news is that, with the right strategy, you can boost scans and engagement just by placing your code in the right spot.",[15,35854,35855,35856,35858],{},"Let’s break down what makes a QR code placement effective and how smart packaging powered by ",[50,35857,273],{"href":272}," can take it even further.",[73,35860,35861],{},[76,35862,35863,35865],{},[79,35864],{},[82,35866],{"alt":35867,"height":85,"src":35868,"width":87},"Close-up of a customer scanning a QR code on product packaging in a retail store.","\u002Fimages\u002F2025\u002F06\u002FClose-up-of-a-customer-scanning-a-QR-code-on-product-packaging-in-a-retail-store.png",[89,35870,35872],{"id":35871},"why-does-qr-code-placement-matter-so-much","Why does QR code placement matter so much?",[15,35874,35875],{},"It’s simple: if customers don’t see the QR code and it’s not easily visible , they won’t scan it.",[15,35877,35878],{},"Placement determines visibility, accessibility, and usability. On a crowded shelf or in a fast-moving retail environment, your QR code needs to catch the eye, not get lost in design clutter or squeezed into a corner.",[15,35880,35881],{},"This is especially true for mobile users, who make up the majority of QR code scans.",[15,35883,35884],{},"Effective QR code placement creates a clear invitation to interact, making it user friendly . It bridges physical and digital worlds by making the scan feel natural and easy.",[73,35886,35887],{},[76,35888,35889,35891],{},[79,35890],{},[82,35892],{"alt":35893,"height":85,"src":35894,"width":87},"Customer scanning a QR code on the back panel of a shampoo bottle using a smartphone.","\u002Fimages\u002F2025\u002F06\u002FCustomer-scanning-a-QR-code-on-the-back-panel-of-a-shampoo-bottle-using-a-smartphone.png",[89,35896,35898],{"id":35897},"what-are-the-best-places-to-put-a-qr-code-on-product-packaging","What are the best places to put a QR code on product packaging?",[15,35900,35901],{},"There’s no one-size-fits-all answer, but here are some strategic spots that typically perform well.",[97,35903,35905],{"id":35904},"front-panel","Front panel",[15,35907,35908],{},"Ideal for promotional QR codes or loyalty programs. It puts the code right in front of the shopper’s eyes.",[97,35910,35912],{"id":35911},"back-panel","Back panel",[15,35914,35915],{},"Good for regulatory, ingredient, or sustainability information, providing more detail . Customers expect detail here.",[97,35917,35919],{"id":35918},"inside-flaps-or-under-lids","Inside flaps or under lids",[15,35921,35922],{},"Great for post-purchase experiences like tutorials or surveys. Adds a surprise-and-delight moment.",[73,35924,35925],{},[76,35926,35927,35929],{},[79,35928],{},[82,35930],{"alt":35931,"height":85,"src":35932,"width":87},"Scanning a QR code printed inside the flap of a product box using a smartphone.","\u002Fimages\u002F2025\u002F06\u002FScanning-a-QR-code-printed-inside-the-flap-of-a-product-box-using-a-smartphone.png",[97,35934,35936],{"id":35935},"hang-tags-or-outer-wraps","Hang tags or outer wraps",[15,35938,35939],{},"Perfect for clothing or gift boxes. These are visible, removable, and versatile.",[15,35941,1260,35942,35945],{},[50,35943,35944],{"href":30987},"best placement"," depends on your goal: product registration, customer feedback, brand story, or redirecting users to your online store or your social media accounts.",[73,35947,35948],{},[76,35949,35950,35952],{},[79,35951],{},[82,35953],{"alt":35954,"height":85,"src":35955,"width":87},"Woman scanning a QR code on a hang tag attached to a folded sweater.","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-a-hang-tag-attached-to-a-folded-sweater.png",[89,35957,35959],{"id":35958},"how-do-qr-codes-fit-into-packaging-design","How do QR codes fit into packaging design?",[15,35961,35962],{},"Innovative QR code design means integrating the QR code into your packaging layout without disrupting the brand or usability.",[15,35964,35965],{},"Use adequate white space (called a “quiet zone”) around the QR code so it remains easily scannable. Avoid placing it over shiny surfaces or folds.",[15,35967,35968],{},"Consider contrast: a dark QR code on a light background is typically easier to scan.",[15,35970,35971,35972,35974],{},"You can also use branded product packaging QR codes to make them visually appealing and on-brand, without sacrificing function. ",[50,35973,273],{"href":272}," supports this kind of light customization and still ensures every QR code meets GS1 standards.",[73,35976,35977],{},[76,35978,35979,35981],{},[79,35980],{},[82,35982],{"alt":35983,"height":85,"src":35984,"width":87},"Woman scanning a navy blue hang tag QR code with her phone in a fashion retail setting.","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-navy-blue-hang-tag-QR-code-with-her-phone-in-a-fashion-retail-setting.png",[89,35986,35988],{"id":35987},"can-qr-codes-be-used-on-any-product-packaging-material","Can QR codes be used on any product packaging material?",[15,35990,35991],{},"Yes, but some materials require extra care.",[15,35993,35994],{},"Glossy finishes can reflect light, reducing scan accuracy. If the QR code is too wide, curved bottles can distort it. Flexible pouches might crinkle or stretch the code.",[15,35996,35997],{},"Test your QR codes under real conditions with different devices to make sure they’re readable.",[15,35999,36000,36001,36003],{},"With dynamic QR codes from ",[50,36002,273],{"href":272},", you can update content without reprinting. This gives you the flexibility to test placements over time and optimize your packaging strategy based on real QR code scans.",[73,36005,36006],{},[76,36007,36008,36010],{},[79,36009],{},[82,36011],{"alt":36012,"height":85,"src":36013,"width":87},"Woman scanning a QR code on the back of a ketchup bottle in a grocery store aisle.","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-the-back-of-a-ketchup-bottle-in-a-grocery-store-aisle.png",[89,36015,36017],{"id":36016},"how-does-qr-code-placement-work-with-existing-barcodes","How does QR code placement work with existing barcodes?",[15,36019,36020],{},"Packaging often includes multiple codes, such as UPC, EAN, and QR. These codes will live together on product packaging at least until the 2027 Sunrise, when next-generation QR codes will start replacing all the older ones. Placing them smartly ensures clarity for both machines and humans.",[15,36022,36023],{},"Avoid clustering the QR code directly next to traditional barcodes, especially if they’re used for retail scanning. This prevents confusion at the point of sale or during fulfillment. A clean layout helps both scanner types work properly.",[15,36025,36026],{},"You can test these configurations with Digital Link’s tools before committing to print.",[73,36028,36029],{},[76,36030,36031,36033],{},[79,36032],{},[82,36034],{"alt":36035,"height":85,"src":36036,"width":87},"Customer holding a cereal box showing both a UPC barcode and a QR code on the back panel.","\u002Fimages\u002F2025\u002F06\u002FCustomer-holding-a-cereal-box-showing-both-a-UPC-barcode-and-a-QR-code-on-the-back-panel.png",[89,36038,36040],{"id":36039},"what-makes-qr-codes-easier-to-scan","What makes QR codes easier to scan?",[15,36042,36043],{},"Keep the QR code size large enough (typically at least 2 cm x 2 cm for packaging). Ensure high-resolution printing and maintain enough contrast between the code and background. Always leave a quiet zone.",[15,36045,36046],{},"Also, place the QR code somewhere flat and easy to frame in front of a camera. Avoid folds, seams, or corners. The simpler the scan, the higher the engagement.",[15,36048,36049],{},"Think of QR codes like call-to-actions. They need to be obvious, attractive, and easy to interact with.",[73,36051,36052],{},[76,36053,36054,36056],{},[79,36055],{},[82,36057],{"alt":36058,"height":85,"src":36059,"width":87},"Man scanning a QR code on a juice bottle label in a supermarket aisle.","\u002Fimages\u002F2025\u002F06\u002FMan-scanning-a-QR-code-on-a-juice-bottle-label-in-a-supermarket-aisle.png",[89,36061,36063],{"id":36062},"how-do-you-ensure-qr-codes-are-accessible-to-all","How do you ensure QR codes are accessible to all?",[15,36065,36066],{},"Accessible QR codes are scannable by everyone, regardless of device, environment, or ability. This means making sure your code is large enough, high contrast, and not obscured by folds or design elements.",[15,36068,36069],{},"But accessibility also means thinking beyond the code itself. If your packaging appears in digital environments, consider adding alt text for screen readers.",[15,36071,36072],{},"Next to the code, use simple instructions (“Scan me for info”) and test it with common smartphones under different lighting conditions.",[89,36074,36076],{"id":36075},"how-does-placement-affect-qr-code-campaigns","How does placement affect QR code campaigns?",[15,36078,36079],{},"A well-placed QR code can dramatically increase campaign performance.",[15,36081,36082],{},"If your QR code leads to a landing page, a loyalty signup, or a product tutorial, its placement determines how many people actually see and scan it.",[15,36084,36085,36087],{},[50,36086,273],{"href":272}," tracks scan behavior in real time, so you can see which product lines, regions, or packaging types are performing best.",[15,36089,36090],{},"This feedback lets you tweak your QR code placement across future batches to improve results.",[15,36092,36093],{},"It’s one of the easiest ways to make your marketing efforts smarter, without increasing spend.",[73,36095,36096],{},[76,36097,36098,36100],{},[79,36099],{},[82,36101],{"alt":36102,"height":85,"src":36103,"width":87},"Shopper scanning a QR code on a box of crackers in a supermarket aisle.","\u002Fimages\u002F2025\u002F06\u002FShopper-scanning-a-QR-code-on-a-box-of-crackers-in-a-supermarket-aisle.png",[89,36105,36107],{"id":36106},"how-can-qr-codes-unlock-interactive-content","How can QR codes unlock interactive content?",[15,36109,36110],{},"QR codes are a launchpad for rich, digital, and engaging experiences. When placed prominently and integrated well, they can lead to video tutorials, augmented reality filters, care instructions, or virtual product trials.",[15,36112,36113],{},"This interactivity boosts engagement and improves product understanding and customer satisfaction. A user scanning a skincare product might get a usage guide; a scan on a pair of shoes could link to styling tips.",[15,36115,36116,36118],{},[50,36117,273],{"href":272}," supports all of this through dynamic QR codes and flexible landing pages, making content delivery scalable and easy.",[89,36120,36122],{"id":36121},"what-role-does-qr-code-placement-play-in-customer-experience","What role does QR code placement play in customer experience?",[15,36124,36125],{},"Smart packaging is about adding value to the product packaging through a simple scan. Where you place that code influences how natural and satisfying the customer interaction feels.",[15,36127,36128],{},"When done right, packaging becomes a tool for transparency and trust, allowing customers to access the information they want (product details, expiration dates, sustainability information, more tips) without having to search.",[15,36130,36131],{},"This is especially important for consumer packaged goods, where brand loyalty is shaped by how helpful and responsive the product feels.",[15,36133,36134],{},"Placement turns scanning into a habit, not a chore.",[89,36136,36138],{"id":36137},"can-a-qr-code-reveal-a-products-origin","Can a QR code reveal a product’s origin?",[15,36140,36141],{},"Yes, and that’s one of its most powerful features. When placed correctly, a QR code can connect customers to the story behind the product: where it was made, how it was sourced, and who was involved.",[15,36143,36144],{},"This is especially valuable for food, fashion, and cosmetics brands aiming to prove traceability and ethical practices. Consumers today expect to know what’s behind the label.",[15,36146,36147],{},"With Digital Link, you can create dynamic digital product passports that allow customers access to product details, certifications, and even interactive content. It turns a scan into a moment of brand storytelling, right from the packaging.",[73,36149,36150],{},[76,36151,36152,36154],{},[79,36153],{},[82,36155],{"alt":36156,"height":85,"src":36157,"width":87},"Woman scanning a QR code on a clothing hang tag with her phone showing a digital “Open” button.","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-a-clothing-hang-tag-with-her-phone-showing-a-digital-Open-button.png",[89,36159,36161],{"id":36160},"how-does-digital-link-help-you-optimize-qr-code-placement","How does Digital Link help you optimize QR code placement?",[15,36163,5820,36164,36166],{},[50,36165,273],{"href":272},", your QR codes don’t just look good; they perform. We give you the tools to generate dynamic QR codes, run multi-product QR code campaigns, and monitor real-time data points across the entire supply chain.",[15,36168,36169],{},"You can test placement on different packaging designs, compare scan rates across formats, and iterate fast.",[15,36171,36172],{},"Our platform bridges physical and digital worlds, giving you full control over how, where, and when customers engage.",[15,36174,36175],{},"Whether you’re adding product discounts, sustainability information, or customer engagement tools, QR code placement is no longer a guess. It’s a strategy.",[89,36177,36179],{"id":36178},"what-should-you-look-for-in-a-qr-code-generator","What should you look for in a QR code generator?",[15,36181,36182],{},"Choosing the right QR code generator is critical, especially regarding packaging. You need more than just a basic code; you need flexibility, reliability, and brand consistency.",[15,36184,36185],{},"Look for a generator that supports reliable dynamic QR codes, allows custom domains, and offers scan analytics. Bonus points if it integrates with your packaging workflow and lets you localize content without reprinting.",[15,36187,36188,36190],{},[50,36189,273],{"href":272}," goes a step further by ensuring full GS1-compliance, offering intuitive page builders, and tracking performance across regions and product lines. Plus, we are ISO-certified for quality and cybersecurity to guarantee the safest corporate experience for companies.",[89,36192,36194],{"id":36193},"what-should-you-do-next","What should you do next?",[15,36196,36197],{},"Start by thinking about where customers will encounter your product: retail stores, online fulfillment, or unboxing videos. Match the QR code placement to the context.",[15,36199,36200,36201,36203],{},"Then use ",[50,36202,273],{"href":272}," to create dynamic, on-brand QR codes that are easy to update, localize, and scale.",[15,36205,36206],{},"A small shift in packaging design can make a big difference in engagement.",[15,36208,36209],{},"Where you put your QR code for the same product might seem like a detail. But with smart execution, it’s a detail that delivers results.",{"title":566,"searchDepth":567,"depth":567,"links":36211},[36212,36213,36219,36220,36221,36222,36223,36224,36225,36226,36227,36228,36229,36230],{"id":35871,"depth":570,"text":35872},{"id":35897,"depth":570,"text":35898,"children":36214},[36215,36216,36217,36218],{"id":35904,"depth":567,"text":35905},{"id":35911,"depth":567,"text":35912},{"id":35918,"depth":567,"text":35919},{"id":35935,"depth":567,"text":35936},{"id":35958,"depth":570,"text":35959},{"id":35987,"depth":570,"text":35988},{"id":36016,"depth":570,"text":36017},{"id":36039,"depth":570,"text":36040},{"id":36062,"depth":570,"text":36063},{"id":36075,"depth":570,"text":36076},{"id":36106,"depth":570,"text":36107},{"id":36121,"depth":570,"text":36122},{"id":36137,"depth":570,"text":36138},{"id":36160,"depth":570,"text":36161},{"id":36178,"depth":570,"text":36179},{"id":36193,"depth":570,"text":36194},"Wondering where should I place a QR code on my packaging? Discover strategic spots to boost visibility, engagement, and scan rates.",{},"\u002Fimages\u002F2025\u002F06\u002Fwhere-should-i-place-a-qr-code-on-my-packaging_.png","\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging","2025-06-13T20:11:27+02:00",{"title":35836,"description":36231},"guides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging","2025-06-20T15:54:00+02:00","AEMy0nncHNa0nhtyEiw3D9hNL67jiWN5QFkgXKZ6B3Q",{"id":36241,"title":36242,"author":7,"body":36243,"category":7,"description":36247,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36248,"navigation":614,"ogImage":36249,"path":36250,"publishedAt":36251,"sections":36252,"seo":36280,"sourcePath":36281,"stem":36282,"updatedAt":36283,"videos":7,"__hash__":36284},"pages\u002Fwhite-papers\u002Fconversational-packaging-let-print-do-the-talking.md","Conversational packaging: Let print do the talking",{"type":9,"value":36244,"toc":36245},[],{"title":566,"searchDepth":567,"depth":567,"links":36246},[],"Download this white paper and see how your packaging can respond to every scan automatically, intelligently, and on brand.",{},"\u002Fimages\u002F2025\u002F10\u002FConversational-packaging-Let-print-do-the-talking.webp","\u002Fwhite-papers\u002Fconversational-packaging-let-print-do-the-talking","2025-10-10T17:19:18+02:00",[36253,36259,36266],{"type":36254,"eyebrow":36255,"title":36242,"subtitle":36256,"image":36249,"imageAlt":36242,"imageWidth":36257,"imageHeight":36258},"hero","White paper","Consumers today expect brands to speak their language, literally. In this paper, you’ll learn how conversational packaging combines 2D barcodes with artificial intelligence to make every scan a meaningful exchange.",1899,918,{"type":36260,"title":36261,"bullets":36262},"showcase","This white paper explores:",[36263,36264,36265],"How packaging becomes a scalable channel for customer conversations.","The role of AI assistants like Cleo in connected product experiences.","Best practices for making packaging feel personal, helpful, and human.",{"type":36267,"formName":36268,"layout":36269,"eyebrow":36270,"title":36271,"body":36247,"fields":36272,"submitLabel":36276,"successMessage":36277,"downloadUrl":36278,"downloadLabel":36276,"consentNote":36279},"leadForm","wp-conversational","split","Free white paper","Get your copy",[36273,7378,36274,36275],"name","email","message","Download the white paper","Thanks! Your white paper is ready to download.","\u002Fdownloads\u002Fconversational-packaging.pdf","By clicking \"Submit\", you agree with the Terms & Conditions and Privacy Policy.",{"title":36242,"description":36247},"\u002Fwhite-papers\u002Fconversational-packaging-let-print-do-the-talking\u002F","white-papers\u002Fconversational-packaging-let-print-do-the-talking","2025-10-10T17:22:54+02:00","_g7SUFTSmh2p8edduWyFInFTnJ2-dJQdlAEgBehigjE",{"id":36286,"title":36287,"author":7,"body":36288,"category":7,"description":36292,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36293,"navigation":614,"ogImage":36294,"path":36295,"publishedAt":7,"sections":36296,"seo":36315,"sourcePath":36316,"stem":36317,"updatedAt":7,"videos":7,"__hash__":36318},"pages\u002Fwhite-papers\u002Fdigital-transformation-in-consumer-goods.md","Digital transformation in consumer goods: a CPG guide",{"type":9,"value":36289,"toc":36290},[],{"title":566,"searchDepth":567,"depth":567,"links":36291},[],"Stay competitive in an evolving market with connected packaging.",{},"\u002Fimages\u002F2024\u002F12\u002FConsumer-goods-white-paper-1-1024x493.webp","\u002Fwhite-papers\u002Fdigital-transformation-in-consumer-goods",[36297,36304,36310],{"type":36254,"eyebrow":36255,"title":36298,"subtitle":36299,"image":36300,"imageAlt":36301,"imageWidth":36302,"imageHeight":36303},"Digital transformation in consumer goods: What every CPG brand needs to know","Stay competitive in an evolving market with connected packaging. The consumer goods industry is rapidly shifting toward digital-first strategies, and connected packaging is leading the way.","\u002Fimages\u002F2024\u002F12\u002FConsumer-goods-white-paper-1.webp","Consumer goods white paper",2229,1074,{"type":36260,"title":36305,"bullets":36306},"This white paper examines:",[36307,36308,36309],"The role of 2D barcodes in creating immersive product experiences.","How connected packaging builds trust and transparency with consumers.","Why digital transformation is critical for maintaining a competitive edge.",{"type":36267,"formName":36311,"layout":36269,"eyebrow":36270,"title":36271,"body":36312,"fields":36313,"submitLabel":36276,"successMessage":36314,"consentNote":36279},"wp-cpg","Download this white paper and explore the next generation of consumer engagement strategies.",[36273,7378,36274,36275],"Thanks, check your inbox for the white paper.",{"title":36287,"description":36292},"\u002Fwhite-papers\u002Fdigital-transformation-in-consumer-goods\u002F","white-papers\u002Fdigital-transformation-in-consumer-goods","ZaJzV7FgCTY7CGZPHth0dXQAz1ZnPuOnSEy-0hZuADU",{"id":36320,"title":36321,"author":7,"body":36322,"category":7,"description":36326,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36327,"navigation":614,"ogImage":36328,"path":36329,"publishedAt":7,"sections":36330,"seo":36348,"sourcePath":36349,"stem":36350,"updatedAt":7,"videos":7,"__hash__":36351},"pages\u002Fwhite-papers\u002Fgs1-digital-link-qr-code-101.md","GS1 Digital Link QR code 101: a beginner's guide",{"type":9,"value":36323,"toc":36324},[],{"title":566,"searchDepth":567,"depth":567,"links":36325},[],"Understand the fundamentals of GS1 Digital Link and how it’s shaping the future of product identification.",{},"\u002Fimages\u002F2024\u002F12\u002F101-QR-code-white-paper-1024x494.webp","\u002Fwhite-papers\u002Fgs1-digital-link-qr-code-101",[36331,36338,36343],{"type":36254,"eyebrow":36255,"title":36332,"subtitle":36333,"image":36334,"imageAlt":36335,"imageWidth":36336,"imageHeight":36337},"GS1 Digital Link QR code 101: A beginner's guide to next-gen barcodes","Understand the fundamentals of GS1 Digital Link and how it’s shaping the future of product identification. The GS1 Digital Link standard is revolutionizing how brands connect physical products to the digital world. By embedding enriched data into a single scannable QR code, this next-generation barcode enables compliance, transparency, and seamless consumer experiences, all while working with existing systems like POS scanners and smartphones.","\u002Fimages\u002F2024\u002F12\u002F101-QR-code-white-paper.webp","101 QR code white paper",2232,1076,{"type":36260,"title":36261,"bullets":36339},[36340,36341,36342],"What GS1 Digital Link QR codes are and how they work.","The benefits of transitioning from traditional barcodes to next-gen solutions.","Real-world examples of GS1 Digital Link in action for retail and beyond.",{"type":36267,"formName":36344,"layout":36269,"eyebrow":36270,"title":36271,"body":36345,"fields":36346,"submitLabel":36276,"successMessage":36277,"downloadUrl":36347,"downloadLabel":36276,"consentNote":36279},"wp-qr101","Download this white paper and start your journey into smarter, more connected product identification.",[36273,7378,36274,36275],"\u002Fdownloads\u002Fgs1-digital-link-qr-code-101.pdf",{"title":36321,"description":36326},"\u002Fwhite-papers\u002Fgs1-digital-link-qr-code-101\u002F","white-papers\u002Fgs1-digital-link-qr-code-101","v5lbEHi2MO0WBjqOtB7kabV85uPxEZQsEMXIOPw75Ow",{"id":36353,"title":36354,"author":7,"body":36355,"category":7,"description":36359,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36360,"navigation":614,"ogImage":36361,"path":36362,"publishedAt":7,"sections":36363,"seo":36378,"sourcePath":36379,"stem":36380,"updatedAt":7,"videos":7,"__hash__":36381},"pages\u002Fwhite-papers\u002Fhow-to-anticipate-the-digital-product-passport-revolution.md","How to anticipate the Digital Product Passport revolution",{"type":9,"value":36356,"toc":36357},[],{"title":566,"searchDepth":567,"depth":567,"links":36358},[],"Navigate regulatory changes with confidence and transparency.",{},"\u002Fimages\u002F2024\u002F12\u002FDPP-white-paper-1.webp","\u002Fwhite-papers\u002Fhow-to-anticipate-the-digital-product-passport-revolution",[36364,36367,36373],{"type":36254,"eyebrow":36255,"title":36354,"subtitle":36365,"image":36361,"imageAlt":36366,"imageWidth":36257,"imageHeight":36258},"Navigate regulatory changes with confidence and transparency. The EU Digital Product Passport is set to revolutionize compliance and traceability requirements, but what does this mean for your brand?","DPP white paper",{"type":36260,"title":36368,"bullets":36369},"This white paper provides actionable insights into:",[36370,36371,36372],"What the Digital Product Passport is and how it impacts global markets.","Steps to prepare your business for upcoming regulations.","How 2D barcodes enable seamless integration of product data for compliance.",{"type":36267,"formName":36374,"layout":36269,"eyebrow":36270,"title":36271,"body":36375,"fields":36376,"submitLabel":36276,"successMessage":36277,"downloadUrl":36377,"downloadLabel":36276,"consentNote":36279},"wp-dpp","Download this guide to stay ahead of the curve and ensure your brand is ready for the future.",[36273,7378,36274,36275],"\u002Fdownloads\u002Fhow-to-anticipate-the-digital-product-passport-revolution.pdf",{"title":36354,"description":36359},"\u002Fwhite-papers\u002Fhow-to-anticipate-the-digital-product-passport-revolution\u002F","white-papers\u002Fhow-to-anticipate-the-digital-product-passport-revolution","8E_CtTd62CIHveezoiE5BSIZJ2KP5KPtZECgib8bmSY",{"id":36383,"title":36384,"author":7,"body":36385,"category":7,"description":36389,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36390,"navigation":614,"ogImage":36391,"path":36392,"publishedAt":7,"sections":36393,"seo":36411,"sourcePath":36412,"stem":36413,"updatedAt":7,"videos":7,"__hash__":36414},"pages\u002Fwhite-papers\u002Fsafer-baby-products.md","Smarter, safer baby products: compliance and engagement",{"type":9,"value":36386,"toc":36387},[],{"title":566,"searchDepth":567,"depth":567,"links":36388},[],"How next-generation QR codes help nursery brands comply with new regulations and meet modern parents’ expectations with safer baby products.",{},"\u002Fimages\u002F2024\u002F12\u002FBaby-Safe-HUB.webp","\u002Fwhite-papers\u002Fsafer-baby-products",[36394,36401,36406],{"type":36254,"eyebrow":36255,"title":36395,"subtitle":36396,"image":36397,"imageAlt":36398,"imageWidth":36399,"imageHeight":36400},"Smarter, safer baby products: easier compliance, better engagement","Make baby products safer, smarter, and more trusted with one scan. As global safety standards evolve, nursery brands must find new ways to keep parents informed and compliant across markets. This white paper reveals how 2D barcodes powered by GS1 Digital Link are transforming product labeling for the next generation.","\u002Fimages\u002F2025\u002F05\u002FBaby-safe-page.webp","Baby safe page",1266,612,{"type":36260,"title":36261,"bullets":36402},[36403,36404,36405],"How to meet safety regulations in the EU, Australia, U.S., and beyond.","What parents expect from product information, and how to deliver it digitally.","How leading brands like Joie are preparing for the future of smart compliance.",{"type":36267,"formName":36407,"layout":36269,"eyebrow":36270,"title":36271,"body":36408,"fields":36409,"submitLabel":36276,"successMessage":36277,"downloadUrl":36410,"downloadLabel":36276,"consentNote":36279},"wp-baby","Download the white paper and see how your products can connect, protect, and inform, instantly.",[36273,7378,36274,36275],"\u002Fdownloads\u002Fsafer-baby-products.pdf",{"title":36384,"description":36389},"\u002Fwhite-papers\u002Fsafer-baby-products\u002F","white-papers\u002Fsafer-baby-products","CwE4qLiQ2aNb4X9_9bKYz0_1g4Y1bsyp-8nG1nBtBRE",{"id":36416,"title":36417,"author":7,"body":36418,"category":7,"description":36422,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36423,"navigation":614,"ogImage":36424,"path":36425,"publishedAt":7,"sections":36426,"seo":36442,"sourcePath":36443,"stem":36444,"updatedAt":7,"videos":7,"__hash__":36445},"pages\u002Fwhite-papers\u002Fsuperproducts.md","Superproducts and QR codes: smart product connectivity",{"type":9,"value":36419,"toc":36420},[],{"title":566,"searchDepth":567,"depth":567,"links":36421},[],"Discover how Digital Link QR Codes are transforming global trade, compliance, and customer engagement into smart, connected Superproducts.",{},"\u002Fimages\u002F2024\u002F12\u002Fsuperproducts-HUB.webp","\u002Fwhite-papers\u002Fsuperproducts",[36427,36432,36437],{"type":36254,"eyebrow":36255,"title":36428,"subtitle":36429,"image":36430,"imageAlt":36431,"imageWidth":36399,"imageHeight":36400},"Superproducts & Digital Link QR codes: The future of smart product connectivity","The Digital Link revolution is here! Learn how Superproducts, enhanced by augmented QR codes, are redefining product transparency, supply chain management, and customer interactions. In this white paper, we explore how companies can leverage Digital Link QR codes to stay ahead in the new era of smart packaging and compliance.","\u002Fimages\u002F2025\u002F01\u002FSuperproducts-page.webp","Superproducts",{"type":36260,"title":36261,"bullets":36433},[36434,36435,36436],"What Superproducts are and how they are transforming global trade.","The role of Digital Link QR codes in enabling smart, connected products.","Real-world applications of digital links in compliance, supply chain management, and marketing.",{"type":36267,"formName":36438,"layout":36269,"eyebrow":36270,"title":36271,"body":36439,"fields":36440,"submitLabel":36276,"successMessage":36277,"downloadUrl":36441,"downloadLabel":36276,"consentNote":36279},"wp-superproducts","Download this white paper and discover how to future-proof your products with the next generation of product identification and connectivity.",[36273,7378,36274,36275],"\u002Fdownloads\u002Fsuperproducts.pdf",{"title":36417,"description":36422},"\u002Fwhite-papers\u002Fsuperproducts\u002F","white-papers\u002Fsuperproducts","R-ddqIkMD0CSmamE_N9PbXotAhncDu0PhHu5HrTz0f8",{"id":36447,"title":36448,"author":7,"body":36449,"category":7,"description":36453,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36454,"navigation":614,"ogImage":36455,"path":36456,"publishedAt":7,"sections":36457,"seo":36473,"sourcePath":36474,"stem":36475,"updatedAt":7,"videos":7,"__hash__":36476},"pages\u002Fwhite-papers\u002Fthe-new-era-of-packaging.md","The new era of packaging: smart labels & 2D barcodes",{"type":9,"value":36450,"toc":36451},[],{"title":566,"searchDepth":567,"depth":567,"links":36452},[],"Discover how smart labels and 2D barcodes are transforming packaging into digital experiences. Step into the new era of packaging!",{},"\u002Fimages\u002F2025\u002F08\u002FHUB-The-new-era-of-packaging-landing-page.webp","\u002Fwhite-papers\u002Fthe-new-era-of-packaging",[36458,36463,36468],{"type":36254,"eyebrow":36255,"title":36459,"subtitle":36460,"image":36461,"imageAlt":36462,"imageWidth":36257,"imageHeight":36258},"The new era of packaging starts with a scan","Packaging is turning into a dynamic interface between brands and consumers. In this white paper, we explore how smart packaging powered by 2D barcodes is reshaping product communication, engagement, and compliance across industries.","\u002Fimages\u002F2025\u002F08\u002FThe-new-era-of-packaging-landing-page.webp","The new era of packaging landing page",{"type":36260,"title":36261,"bullets":36464},[36465,36466,36467],"How connected packaging elevates customer engagement.","Ways to meet rising regulatory demands without compromising design.","Real examples of brands creating interactive product experiences.",{"type":36267,"formName":36469,"layout":36269,"eyebrow":36270,"title":36271,"body":36470,"fields":36471,"submitLabel":36276,"successMessage":36277,"downloadUrl":36472,"downloadLabel":36276,"consentNote":36279},"wp-new-era","Download the white paper and discover how smart packaging can engage, comply, and adapt, at every stage.",[36273,7378,36274,36275],"\u002Fdownloads\u002Fthe-new-era-of-packaging.pdf",{"title":36448,"description":36453},"\u002Fwhite-papers\u002Fthe-new-era-of-packaging\u002F","white-papers\u002Fthe-new-era-of-packaging","oIh9r4wuOL4O9TyUj6I6gUcQbPYSANZBB956gQFVL1E",{"id":36478,"title":36479,"author":7,"body":36480,"category":7,"description":36484,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36485,"navigation":614,"ogImage":36486,"path":36487,"publishedAt":7,"sections":36488,"seo":36503,"sourcePath":36504,"stem":36505,"updatedAt":7,"videos":7,"__hash__":36506},"pages\u002Fwhite-papers\u002Fturning-packaging-into-a-marketing-channel.md","Turning packaging into a marketing channel with 2D barcodes",{"type":9,"value":36481,"toc":36482},[],{"title":566,"searchDepth":567,"depth":567,"links":36483},[],"Unlock the potential of your packaging to engage and connect with consumers.",{},"\u002Fimages\u002F2024\u002F12\u002FWhite-paper-packaging-1.webp","\u002Fwhite-papers\u002Fturning-packaging-into-a-marketing-channel",[36489,36492,36498],{"type":36254,"eyebrow":36255,"title":36479,"subtitle":36490,"image":36486,"imageAlt":36479,"imageWidth":36257,"imageHeight":36491},"Unlock the potential of your packaging to engage and connect with consumers. Your packaging is no longer just a container: it’s your brand’s best opportunity to make a lasting impression. Learn how 2D barcodes powered by GS1 standards are transforming packaging into a dynamic marketing channel.",948,{"type":36260,"title":36493,"bullets":36494},"This white paper explores",[36495,36496,36497],"How interactive packaging boosts consumer engagement.","Real-world examples of brands driving loyalty through connected products.","Best practices for using packaging to tell your brand story.",{"type":36267,"formName":36499,"layout":36269,"eyebrow":36270,"title":36271,"body":36500,"fields":36501,"submitLabel":36276,"successMessage":36277,"downloadUrl":36502,"downloadLabel":36276,"consentNote":36279},"wp-packaging","Download this white paper and discover how to turn your product into a direct-to-consumer engagement tool.",[36273,7378,36274,36275],"\u002Fdownloads\u002Fturning-packaging-into-a-marketing-channel.pdf",{"title":36479,"description":36484},"\u002Fwhite-papers\u002Fturning-packaging-into-a-marketing-channel\u002F","white-papers\u002Fturning-packaging-into-a-marketing-channel","1CRGjt6rH73rp3F5hM1eZBc14hHI8OjgfLLnq8zEhqc",{"id":36508,"title":36509,"author":7,"body":36510,"category":7,"description":36514,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36515,"navigation":614,"ogImage":36516,"path":36517,"publishedAt":7,"sections":36518,"seo":36540,"sourcePath":36541,"stem":36542,"updatedAt":7,"videos":7,"__hash__":36543},"pages\u002Fwebinars\u002Fcracking-the-code.md","Cracking the code: how 2D barcode analytics work",{"type":9,"value":36511,"toc":36512},[],{"title":566,"searchDepth":567,"depth":567,"links":36513},[],"How 2D barcode analytics reveal the way consumers interact with your brand: track engagement, optimize campaigns and uncover new market opportunities.",{},"\u002Fimages\u002F2024\u002F12\u002FCracking-the-code-1-1024x495.webp","\u002Fwebinars\u002Fcracking-the-code",[36519,36527,36533],{"type":36254,"eyebrow":36520,"title":36521,"subtitle":36522,"image":36523,"imageAlt":36524,"imageWidth":36525,"imageHeight":36526},"Webinar","Cracking the code: How 2D barcode analytics transform marketing","Your next-gen QR codes can do more than just link to content: they can reveal how consumers interact with your brand. This webinar dives into the power of 2D barcode analytics, showing how to track engagement, optimize campaigns, and uncover new opportunities in the market.","\u002Fimages\u002F2024\u002F12\u002FCracking-the-code-1.webp","Cracking the code",2532,1224,{"type":36260,"title":36528,"bullets":36529},"What you’ll learn:",[36530,36531,36532],"How to track consumer behavior and measure campaign performance.","Strategies for using data insights to refine your marketing approach.","Identifying new market opportunities through 2D barcode analytics.",{"type":36267,"formName":36534,"layout":36269,"eyebrow":36535,"title":36536,"body":36537,"fields":36538,"submitLabel":36536,"successMessage":36539,"consentNote":36279},"webinar-cracking","Free webinar","Register to watch","Register to watch it now!",[36273,7378,36274,36275],"Thanks, we’ll email you the webinar details.",{"title":36509,"description":36514},"\u002Fwebinars\u002Fcracking-the-code\u002F","webinars\u002Fcracking-the-code","2UXGXrsIgGY_5m8Z8PU969RaIjKA_U-rXGweTg9G2ls",{"id":36545,"title":36546,"author":7,"body":36547,"category":7,"description":36551,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36552,"navigation":614,"ogImage":36553,"path":36554,"publishedAt":7,"sections":36555,"seo":36569,"sourcePath":36570,"stem":36571,"updatedAt":7,"videos":7,"__hash__":36572},"pages\u002Fwebinars\u002Fdigital-packaging-builds-consumer.md","How digital packaging builds consumer trust",{"type":9,"value":36548,"toc":36549},[],{"title":566,"searchDepth":567,"depth":567,"links":36550},[],"Why transparent, interactive packaging powered by 2D barcodes is now expected in FMCG and retail, and how it builds trust for brands and retailers.",{},"\u002Fimages\u002F2024\u002F12\u002FHow-digital-packaging-builds-consumer-trust-for-brands-and-retailers-1024x495.webp","\u002Fwebinars\u002Fdigital-packaging-builds-consumer",[36556,36561,36566],{"type":36254,"eyebrow":36520,"title":36557,"subtitle":36558,"image":36559,"imageAlt":36560,"imageWidth":36525,"imageHeight":36526},"How digital packaging builds consumer trust for brands and retailers","In today’s FMCG and retail sectors, consumer trust is the ultimate differentiator. Transparent, interactive packaging is no longer optional: it’s expected. This webinar explores how digital packaging, powered by 2D barcodes, fosters trust by delivering real-time, consumer-focused content while simplifying supply chain operations.","\u002Fimages\u002F2024\u002F12\u002FHow-digital-packaging-builds-consumer-trust-for-brands-and-retailers.webp","Digital packaging builds consumer",{"type":36260,"title":36528,"bullets":36562},[36563,36564,36565],"How digital packaging enhances transparency and consumer trust.","The role of 2D barcodes in creating interactive, data-rich consumer experiences.","Real-world examples of brands using packaging to connect with their audience.",{"type":36267,"formName":36567,"layout":36269,"eyebrow":36535,"title":36536,"body":36537,"fields":36568,"submitLabel":36536,"successMessage":36539,"consentNote":36279},"webinar-packaging",[36273,7378,36274,36275],{"title":36546,"description":36551},"\u002Fwebinars\u002Fdigital-packaging-builds-consumer\u002F","webinars\u002Fdigital-packaging-builds-consumer","ONbaFVfLoF3Yrciul5WLr6NQytue1CtU1ZGuNoEtSto",{"id":36574,"title":36575,"author":7,"body":36576,"category":7,"description":36580,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36581,"navigation":614,"ogImage":36582,"path":36583,"publishedAt":7,"sections":36584,"seo":36599,"sourcePath":36600,"stem":36601,"updatedAt":7,"videos":7,"__hash__":36602},"pages\u002Fwebinars\u002Fdigital-product-passport-101.md","Digital Product Passport 101: a new era of transparency",{"type":9,"value":36577,"toc":36578},[],{"title":566,"searchDepth":567,"depth":567,"links":36579},[],"The Digital Product Passport (DPP) is set to revolutionize the way businesses manage product data, compliance, and transparency. Designed to support",{},"\u002Fimages\u002F2024\u002F12\u002FDigital-Product-Passport-101-1024x495.webp","\u002Fwebinars\u002Fdigital-product-passport-101",[36585,36590,36596],{"type":36254,"eyebrow":36520,"title":36586,"subtitle":36587,"image":36588,"imageAlt":36589,"imageWidth":36525,"imageHeight":36526},"Digital Product Passport 101: Preparing for a new era of transparency","The Digital Product Passport (DPP) is set to revolutionize the way businesses manage product data, compliance, and transparency. Designed to support sustainability, traceability, and consumer engagement, the DPP is more than a regulatory requirement: it’s an opportunity to future-proof your operations. This webinar provides a comprehensive look at the DPP, its implications for global markets, and the steps your business can take to stay ahead of the curve.","\u002Fimages\u002F2024\u002F12\u002FDigital-Product-Passport-101.webp","Digital Product Passport 101",{"type":36260,"title":36528,"bullets":36591},[36592,36593,36594,36595],"What the Digital Product Passport is and why it matters.","How the DPP enhances product traceability and compliance with regulations.","The role of 2D barcodes in seamlessly connecting product information to the DPP.","Practical strategies to prepare your business for the DPP rollout.",{"type":36267,"formName":36597,"layout":36269,"eyebrow":36535,"title":36536,"body":36537,"fields":36598,"submitLabel":36536,"successMessage":36539,"consentNote":36279},"webinar-dpp-101",[36273,7378,36274,36275],{"title":36575,"description":36580},"\u002Fwebinars\u002Fdigital-product-passport-101\u002F","webinars\u002Fdigital-product-passport-101","GwOwQ7hiUuHMe3dq7kB7BosENmYjfS623NpinxUrWA0",{"id":36604,"title":36605,"author":7,"body":36606,"category":7,"description":36610,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36611,"navigation":614,"ogImage":36612,"path":36613,"publishedAt":7,"sections":36614,"seo":36628,"sourcePath":36629,"stem":36630,"updatedAt":7,"videos":7,"__hash__":36631},"pages\u002Fwebinars\u002Fpharma-and-healthcare.md","Pharma and healthcare: compliance with next-gen QR codes",{"type":9,"value":36607,"toc":36608},[],{"title":566,"searchDepth":567,"depth":567,"links":36609},[],"How next-gen QR codes help pharma and healthcare brands meet compliance requirements while improving consumer access to essential product information.",{},"\u002Fimages\u002F2024\u002F12\u002FPharma-and-healthcare_-Meeting-compliance-and-consumer-needs-with-next-gen-QR-codes-1024x495.webp","\u002Fwebinars\u002Fpharma-and-healthcare",[36615,36620,36625],{"type":36254,"eyebrow":36520,"title":36616,"subtitle":36617,"image":36618,"imageAlt":36619,"imageWidth":36525,"imageHeight":36526},"Pharma and healthcare: Meeting compliance and consumer needs with next-gen QR codes","In the pharmaceutical and healthcare industries, precision and transparency are critical. With next-gen QR technology, brands can seamlessly meet compliance requirements while improving consumer access to essential product information. This webinar reveals how 2D barcodes simplify complex regulations, build patient trust, and enhance supply chain visibility.","\u002Fimages\u002F2024\u002F12\u002FPharma-and-healthcare_-Meeting-compliance-and-consumer-needs-with-next-gen-QR-codes.webp","Pharma and healthcare",{"type":36260,"title":36528,"bullets":36621},[36622,36623,36624],"How 2D barcodes ensure compliance with pharmaceutical regulations.","Strategies for using QR technology to enhance patient engagement.","Best practices for integrating next-gen QR codes into the healthcare supply chain.",{"type":36267,"formName":36626,"layout":36269,"eyebrow":36535,"title":36536,"body":36537,"fields":36627,"submitLabel":36536,"successMessage":36539,"consentNote":36279},"webinar-pharma",[36273,7378,36274,36275],{"title":36605,"description":36610},"\u002Fwebinars\u002Fpharma-and-healthcare\u002F","webinars\u002Fpharma-and-healthcare","-176F-LQfi3aFw6DCYOgvQV4dayKvkmYSoAqI9Ni1as",{"id":36633,"title":36634,"author":7,"body":36635,"category":7,"description":36639,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36640,"navigation":614,"ogImage":36641,"path":36642,"publishedAt":7,"sections":36643,"seo":36657,"sourcePath":36658,"stem":36659,"updatedAt":7,"videos":7,"__hash__":36660},"pages\u002Fwebinars\u002Fthe-new-frontier.md","The new frontier: packaging as a marketing powerhouse",{"type":9,"value":36636,"toc":36637},[],{"title":566,"searchDepth":567,"depth":567,"links":36638},[],"How next-generation QR codes turn packaging into a marketing channel: brand storytelling, interactive consumer experiences and regulatory compliance.",{},"\u002Fimages\u002F2024\u002F12\u002FThe-new-frontier-1-1024x495.webp","\u002Fwebinars\u002Fthe-new-frontier",[36644,36649,36654],{"type":36254,"eyebrow":36520,"title":36645,"subtitle":36646,"image":36647,"imageAlt":36648,"imageWidth":36525,"imageHeight":36526},"The new frontier: Transforming packaging into a marketing powerhouse","Packaging is more than a container: it’s a powerful marketing channel. Join this webinar to discover how next-generation QR codes enhance brand storytelling, create interactive consumer experiences, and ensure regulatory compliance, all through innovative packaging strategies.","\u002Fimages\u002F2024\u002F12\u002FThe-new-frontier-1.webp","The new frontier",{"type":36260,"title":36528,"bullets":36650},[36651,36652,36653],"How 2D barcodes transform packaging into a digital-first consumer touchpoint.","Real-world examples of brands turning packaging into an engagement tool.","The dual role of QR codes in boosting compliance and customer interaction.",{"type":36267,"formName":36655,"layout":36269,"eyebrow":36535,"title":36536,"body":36537,"fields":36656,"submitLabel":36536,"successMessage":36539,"consentNote":36279},"webinar-new-frontier",[36273,7378,36274,36275],{"title":36634,"description":36639},"\u002Fwebinars\u002Fthe-new-frontier\u002F","webinars\u002Fthe-new-frontier","Zg5AXpIG0r-RFXNeVOPz5hm4ooi0RgmULHo7l1g2yaU",{"id":36662,"title":36663,"author":7,"body":36664,"category":7,"description":36668,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36669,"navigation":614,"ogImage":36670,"path":36671,"publishedAt":7,"sections":36672,"seo":36686,"sourcePath":36687,"stem":36688,"updatedAt":7,"videos":7,"__hash__":36689},"pages\u002Fwebinars\u002Funlocking-the-future.md","How 2D barcodes drive smart business decisions in 2025",{"type":9,"value":36665,"toc":36666},[],{"title":566,"searchDepth":567,"depth":567,"links":36667},[],"What the most cutting-edge uses of 2D barcodes in 2024 taught us, and the marketing and regulatory technology trends set to define smart decisions in 2025.",{},"\u002Fimages\u002F2024\u002F12\u002FUnlocking-the-future_-How-2D-barcodes-drive-smart-business-decisions-in-2025-1024x495.webp","\u002Fwebinars\u002Funlocking-the-future",[36673,36678,36683],{"type":36254,"eyebrow":36520,"title":36674,"subtitle":36675,"image":36676,"imageAlt":36677,"imageWidth":36525,"imageHeight":36526},"Unlocking the future: How 2D barcodes drive smart business decisions in 2025","What can we learn from the most cutting-edge uses of 2D barcodes in 2024? This webinar explores the lessons that have shaped smart business decisions and dives into the marketing and regulatory technology trends set to define 2025.","\u002Fimages\u002F2024\u002F12\u002FUnlocking-the-future_-How-2D-barcodes-drive-smart-business-decisions-in-2025.webp","Unlocking the future",{"type":36260,"title":36528,"bullets":36679},[36680,36681,36682],"Key insights from 2024’s most impactful 2D code applications.","Predictions for 2025’s technology landscape, including compliance and marketing tools.","Strategies to position your brand at the forefront of innovation.",{"type":36267,"formName":36684,"layout":36269,"eyebrow":36535,"title":36536,"body":36537,"fields":36685,"submitLabel":36536,"successMessage":36539,"consentNote":36279},"webinar-unlocking",[36273,7378,36274,36275],{"title":36663,"description":36668},"\u002Fwebinars\u002Funlocking-the-future\u002F","webinars\u002Funlocking-the-future","kJiOGgll2x7CTMlBCT4GGVOU5iYKcGtmLSJ5NiCFDYI",{"id":36691,"title":36692,"author":7,"body":36693,"category":7,"description":36954,"extension":612,"heading":36725,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":36955,"navigation":614,"ogImage":36956,"path":36957,"publishedAt":36958,"sections":7,"seo":36959,"sourcePath":22195,"stem":36960,"updatedAt":36961,"videos":7,"__hash__":36962},"pages\u002Fsuccess-stories\u002Fdigital-link-for-alqvimia.md","ALQVIMIA boosts branding and transparency with Digital Link",{"type":9,"value":36694,"toc":36952},[36695],[36696,36697,36710],"main",{"className":36698,"dataRocketLocationHash":36708,"id":36709},[36699,36700,36701,36702,36703,36704,36705,36706,36707],"site-main","post-10140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","7a51f066180a29ff8928bec5df60a861","content",[12,36711,36712],{},[12,36713,36714,36726],{},[12,36715,36716],{},[12,36717,36718],{},[12,36719,36720],{},[12,36721,36722,4533],{},[89,36723,36725],{"id":36724},"alqvimia-enhances-branding-and-digital-transparency-with-digital-link","ALQVIMIA enhances branding and digital transparency with Digital Link",[12,36727,36728],{},[12,36729,36730],{},[12,36731,36732,36913,36922,36930],{},[12,36733,36734],{},[12,36735,36736,36747,36769,36791,36799,36810,36821,36872,36881,36889],{},[12,36737,36738],{},[12,36739,36740,4533],{},[15,36741,36742,36743,36746],{},"As a pioneer in ",[22,36744,36745],{},"holistic luxury cosmetics",", ALQVIMIA has always been dedicated to blending natural ingredients with ethical practices. With a product range that spans high-quality skincare, body care, and aromatherapy, the brand caters to consumers who value transparency and sustainability as much as quality.",[12,36748,36749],{},[12,36750,36751,4533],{},[15,36752,36753,36754,36757,36758,36761,36762,36764,36766,36768],{},"Navigating increasingly complex labeling requirements while maintaining its premium branding presented a unique challenge. ALQVIMIA needed a solution to ",[22,36755,36756],{},"share comprehensive product details",", reinforce its identity through ",[22,36759,36760],{},"seamless consumer experiences",", and prepare for upcoming regulations like the EU Digital Product Passport.",[399,36763],{},[399,36765],{},[399,36767],{},"These demands required a sophisticated approach that would balance transparency with branding while providing flexibility for a global market.",[12,36770,36771],{},[12,36772,36773],{},[12,36774,36775,4533],{},[2905,36776,36777,36784],{},[15,36778,36779,36780,36783],{},"Digital Link has turned our packaging into so much more than a container; it’s now a ",[22,36781,36782],{},"direct line of communication"," with our customers",[36785,36786,36787,36790],"footer",{},[22,36788,36789],{},"Jordi Pla",", Head of Packaging Design @ALQVIMIA",[12,36792,36793],{},[12,36794,36795,4533],{},[89,36796,36798],{"id":36797},"connecting-with-shoppers-with-branded-links-and-ai-powered-content-localization","Connecting with shoppers with branded links and AI-powered content localization",[12,36800,36801],{},[12,36802,36803,4533],{},[15,36804,36805,36806,36809],{},"To address these challenges, ALQVIMIA partnered with Digital Link to implement ",[22,36807,36808],{},"GS1-compliant 2D barcodes ","that seamlessly integrate into their operations and enhance their connection with consumers.",[12,36811,36812],{},[12,36813,36814,4533],{},[82,36815],{"alt":36816,"height":36817,"src":36818,"title":36819,"width":36820},"Alqvimia partnered with Digital Link",459,"\u002Fimages\u002F2024\u002F12\u002FAlqvimia-partnered-with-Digital-Link-1-1024x587.webp","ALQVIMIA enhances branding and digital transparency with Digital Link 2",800,[12,36822,36823],{},[12,36824,36825,4533],{},[15,36826,36827,36828,36831,36832,36834,36836,36838,36839,36842,36843,36846,36847,36849,36850,36852,36854,36856,36857,36860,36861,36863,36865,36867,36868,36871],{},"Each Digital Link QR code provides access to detailed product data, including ",[22,36829,36830],{},"ingredients, allergens, usage instructions, and safety precautions",". Additional information such as the Period After Opening (PAO), product origin, manufacturer details, and recycling instructions ensures that consumers have instant access to all relevant information at their fingertips.",[399,36833],{},[399,36835],{},[399,36837],{},"The use of ",[22,36840,36841],{},"custom domain masking"," further strengthens ALQVIMIA’s brand identity with personalized URLs. Every scan feels like an extension of their premium experience, ",[22,36844,36845],{},"reinforcing trust"," and aligning perfectly with their commitment to excellence. This branding element transforms ",[22,36848,12877],{}," into a reflection of the ALQVIMIA ethos.",[399,36851],{},[399,36853],{},[399,36855],{},"Translation flexibility plays a crucial role in reaching ALQVIMIA’s global audience. By combining ",[22,36858,36859],{},"AI-powered localization"," with manual translation options, the brand ensures that content is both linguistically accurate and culturally sensitive. This approach delivers a personalized experience for every consumer, enhancing their engagement and connection to the brand.",[399,36862],{},[399,36864],{},[399,36866],{},"ALQVIMIA’s 2D barcodes also link to key areas of ALQVIMIA’s website, such as the ",[22,36869,36870],{},"sustainability page, legal notice, and contact form",". This integration allows the brand to highlight its dedication to ethical practices and environmental responsibility while providing customers with easy access to essential resources.",[12,36873,36874],{},[12,36875,36876,4533],{},[82,36877],{"alt":36878,"height":36817,"src":36879,"title":36880,"width":36820},"Alqvimia's 2D barcodes also link to key areas","\u002Fimages\u002F2024\u002F12\u002FAlqvimias-2D-barcodes-also-link-to-key-areas-1-1024x587.webp","ALQVIMIA enhances branding and digital transparency with Digital Link 3",[12,36882,36883],{},[12,36884,36885,4533],{},[89,36886,36888],{"id":36887},"creating-meaningful-relationships-with-transparent-packaging","Creating meaningful relationships with transparent packaging",[12,36890,36891],{},[12,36892,36893,36899,36906,4533],{},[15,36894,36895,36896,386],{},"By implementing Digital Link QR codes, ALQVIMIA has taken significant strides in ",[22,36897,36898],{},"enhancing transparency, building trust, and aligning with global consumer expectations",[15,36900,36901,36902,36905],{},"Customers now have instant access to a wealth of product information, making their ",[22,36903,36904],{},"experience more informed and interactive",". The seamless integration of 2D barcodes with ALQVIMIA’s brand identity further reinforces its premium positioning, creating a consistent and trustworthy impression.",[15,36907,36908,36909,36912],{},"The ability to highlight sustainability efforts and ",[22,36910,36911],{},"recycling instructions"," has strengthened ALQVIMIA’s commitment to ethical practices. At the same time, translation flexibility has expanded their reach, ensuring that their values and messaging resonate across diverse markets.",[12,36914,36915],{},[12,36916,36917,4533],{},[82,36918],{"alt":36919,"height":36817,"src":36920,"title":36921,"width":36820},"Experience more informed and interactive","\u002Fimages\u002F2024\u002F12\u002FExperience-more-informed-and-interactive-1-1024x587.webp","ALQVIMIA enhances branding and digital transparency with Digital Link 4",[12,36923,36924],{},[12,36925,36926,4533],{},[89,36927,36929],{"id":36928},"the-next-step-preparing-for-the-digital-product-passport","The next step: Preparing for the Digital Product Passport",[12,36931,36932],{},[12,36933,36934,36942,36949,4533],{},[15,36935,36936,36937,386],{},"ALQVIMIA’s adoption of Digital Link QR codes is the first step in a larger journey toward embracing the EU Digital Product Passport, providing complete transparency through initiatives such as the ",[50,36938,36941],{"href":36939,"rel":36940,"target":2104},"https:\u002F\u002Fqr.alqvimia.com\u002F01\u002F08420471012166",[2103],"ALQVIMIA Digital Product Passport",[15,36943,36944,36945,36948],{},"Through the Digital Product Passport, ALQVIMIA will centralize and manage product information easily, ",[22,36946,36947],{},"ensuring compliance while enhancing traceability and transparency",". By embedding enriched data directly into its QR codes, the brand will enable consumers and stakeholders to access detailed insights about product origins, composition, and sustainability at any time.",[15,36950,36951],{},"This transition reflects ALQVIMIA’s forward-thinking mindset and its commitment to combining craftsmanship, innovation, and technology. As a leader in holistic beauty, ALQVIMIA continues to set a standard for how brands can evolve to meet the demands of a modern, informed, and global audience.",{"title":566,"searchDepth":567,"depth":567,"links":36953},[],"ALQVIMIA partnered with Digital Link to implement GS1-compliant QR codes, enhancing transparency, identity, and supporting sustainability goals.",{},"\u002Fimages\u002F2024\u002F12\u002FAlqvimia-with-Digital-Link-1.webp","\u002Fsuccess-stories\u002Fdigital-link-for-alqvimia","2024-12-17T09:53:33+01:00",{"title":36692,"description":36954},"success-stories\u002Fdigital-link-for-alqvimia","2025-09-01T16:56:19+02:00","EcRixOLc7TkOwt_ZX2Al0YoUG6qenRHXg7JakS2bIaA",{"id":36964,"title":36965,"author":7,"body":36966,"category":7,"description":37164,"extension":612,"heading":22270,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":37165,"navigation":614,"ogImage":37166,"path":37167,"publishedAt":37168,"sections":7,"seo":37169,"sourcePath":22233,"stem":37170,"updatedAt":37171,"videos":7,"__hash__":37172},"pages\u002Fsuccess-stories\u002Fdigital-link-for-canogooil.md","Canigooil launches the first connected olive oil",{"type":9,"value":36967,"toc":37162},[36968],[36696,36969,36972],{"className":36970,"id":36709},[36699,36971,36701,36702,36703,36704,36705,36706,36707],"post-9897",[12,36973,36974],{},[12,36975,36976,36987],{},[12,36977,36978],{},[12,36979,36980],{},[12,36981,36982],{},[12,36983,36984,4533],{},[89,36985,22270],{"id":36986},"canigooil-launches-the-first-connected-olive-oil-with-digital-link",[12,36988,36989],{},[12,36990,36991],{},[12,36992,36993,37153],{},[12,36994,36995],{},[12,36996,36997,37002,37020,37039,37047,37052,37061,37105,37113,37121],{},[12,36998,36999],{},[12,37000,37001],{},"\n\t\t\t\t\t\t\t\t\tCanigooil, a premium olive oil producer renowned for its dedication to quality and tradition, faced a growing challenge: how to stand out in a competitive market while meeting modern consumer expectations.\n\t\t\t\t\t\t\t\t",[12,37003,37004],{},[12,37005,37006,37007,37010,37011,37013,37015,37016,37019],{},"\n\t\t\t\t\t\t\t\t\tShoppers crave more and more for ",[22,37008,37009],{},"transparency, information, and meaningful interactions",". Canigooil wanted to offer more than just premium olive oil, they wanted to connect directly with their consumers, tell the story of their product, and elevate the customer experience.\n",[399,37012],{},[399,37014],{},"\nAt the same time, regulatory requirements for product information, such as ingredients, nutrition facts, and allergen warnings, are becoming more complex. Canigooil needed a ",[22,37017,37018],{},"seamless solution"," that could ensure compliance while making their bottles a gateway to brand discovery.\t\t\t\t\t\t\t\t",[12,37021,37022],{},[12,37023,37024],{},[12,37025,37026,37027,37030,37031,37033,37035,37036,4533],{},"\n\t\t\t\t\t\t\t\t\t“Working with Digital Link allowed us to transform our olive oil bottles into a ",[22,37028,37029],{},"direct communication channel with our customers",".”\n",[399,37032],{},[399,37034],{},"\nJesus Mach, ",[22,37037,37038],{},"CEO @Canigooil",[12,37040,37041],{},[12,37042,37043,4533],{},[89,37044,37046],{"id":37045},"innovating-tradition-with-gs1-digital-link-and-qrbarcodes","Innovating tradition with GS1 digital link and QRBARCODES®",[12,37048,37049],{},[12,37050,37051],{},"\n\t\t\t\t\t\t\t\t\tTo address these challenges, Canigooil partnered with Digital Link, leveraging the platform’s cutting-edge QRBARCODE® technology, which integrates a QR code and a traditional barcode into a single, next-generation 2D code.\t\t\t\t\t\t\t\t",[12,37053,37054],{},[12,37055,37056,4533],{},[82,37057],{"alt":37058,"height":36817,"src":37059,"title":37060,"width":36820},"Cutting-edge QRBARCODE® technology","\u002Fimages\u002F2024\u002F12\u002Fcutting-edge-QRBARCODE®-technology-1024x587.webp","Canigooil launches the first connected olive oil with Digital Link 2",[12,37062,37063],{},[12,37064,37065,37066,37069,37070,37072,37074,37075,37078,37079,37081,37083,37084,37086,37087,37089,37091,37092,37095,37096,37098,37100,37101,37104],{},"\n\t\t\t\t\t\t\t\t\tOn the bottles of Oli del Raig, their limited-edition first-pressing olive oil, these QRBARCODES® deliver a multi-purpose solution, addressing ",[22,37067,37068],{},"enhanced consumer engagement, regulatory compliance, and seamless retail integration",".\n",[399,37071],{},[399,37073],{},"\nShoppers scanning the code with their smartphones are transported into a digital experience, including ",[22,37076,37077],{},"branded videos, social media links, interactive content, and additional product discoveries",".\nThis turns each bottle into a storytelling platform, connecting consumers with the Canigooil brand in a way that goes far beyond the shelf.\n",[399,37080],{},[399,37082],{},"\nThe QRBARCODES® link directly to real-time product information organized in a ",[22,37085,6107],{},", including ingredients, nutrition facts, and allergen warnings, ensuring full compliance with labeling requirements.\n",[399,37088],{},[399,37090],{},"\nThe QRBARCODES® are also ",[22,37093,37094],{},"fully compatible with existing point-of-sale systems",", making them scannable with both 1D barcode readers and smartphones. This ensures smooth operations for retailers while unlocking new possibilities for consumer engagement.\n",[399,37097],{},[399,37099],{},"\nThis implementation was further supported by Digital Link’s robust platform, which allows Canigooil to manage and ",[22,37102,37103],{},"update product information instantly",", ensuring accuracy and relevance across all touchpoints.\t\t\t\t\t\t\t\t",[12,37106,37107],{},[12,37108,37109,4533],{},[82,37110],{"alt":37094,"height":36817,"src":37111,"title":37112,"width":36820},"\u002Fimages\u002F2024\u002F12\u002Ffully-compatible-with-existing-point-of-sale-systems-1024x587.webp","Canigooil launches the first connected olive oil with Digital Link 3",[12,37114,37115],{},[12,37116,37117,4533],{},[89,37118,37120],{"id":37119},"redefining-consumer-interaction-and-market-leadership","Redefining consumer interaction and market leadership",[12,37122,37123],{},[12,37124,37125,37126,37129,37130,37132,37134,37135,37137,37139,37140,37143,37144,37147,37148,37150,37152],{},"\n\t\t\t\t\t\t\t\t\tThe collaboration between Canigooil and Digital Link set a new benchmark for innovation in the consumer goods sector. The launch of ",[22,37127,37128],{},"the first connected olive oil"," enhanced Canigooil’s competitive edge and delivered measurable benefits.\n",[399,37131],{},[399,37133],{},"\nThe QRBARCODES® created a direct communication channel between Canigooil and its customers. Consumers spent more time interacting with the brand’s digital content, learning about their story, and exploring related products.\n",[399,37136],{},[399,37138],{},"\nWith all necessary product details accessible via the QRBARCODES®, Canigooil ",[22,37141,37142],{},"saved time and resources"," while meeting regulatory requirements, while the compatibility with existing scanning systems ensured ",[22,37145,37146],{},"a smooth rollout across stores",", eliminating adoption barriers for retailers.\n",[399,37149],{},[399,37151],{},"\nFinally, by blending tradition with digital innovation, Canigooil positioned itself as a forward-thinking leader in the premium olive oil market, capturing attention and earning trust from tech-savvy and sustainability-conscious consumers alike.\t\t\t\t\t\t\t\t",[12,37154,37155],{},[12,37156,37157,4533],{},[82,37158],{"alt":37159,"height":36817,"src":37160,"title":37161,"width":36820},"A smooth rollout across stores","\u002Fimages\u002F2024\u002F12\u002Fa-smooth-rollout-across-stores-1024x587.webp","Canigooil launches the first connected olive oil with Digital Link 4",{"title":566,"searchDepth":567,"depth":567,"links":37163},[],"Canigooil, a premium olive oil producer renowned for its dedication to quality and tradition, faced a growing challenge.",{},"\u002Fimages\u002F2024\u002F12\u002FCanigooil-launches-the-first-connected-olive-oil-with-Digital-Link.webp","\u002Fsuccess-stories\u002Fdigital-link-for-canogooil","2024-12-12T18:53:20+01:00",{"title":36965,"description":37164},"success-stories\u002Fdigital-link-for-canogooil","2025-09-01T16:56:59+02:00","Dp3SBYY8CbnzUF7KPckLNvlgU9BIXK2P24I5jhLOdI0",{"id":37174,"title":37175,"author":7,"body":37176,"category":7,"description":37433,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":37434,"navigation":614,"ogImage":37435,"path":37436,"publishedAt":37437,"sections":7,"seo":37438,"sourcePath":22039,"stem":37439,"updatedAt":37440,"videos":7,"__hash__":37441},"pages\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures.md","Good Ventures elevates shopper engagement • Digital Link",{"type":9,"value":37177,"toc":37431},[37178],[36696,37179,37182],{"className":37180,"id":36709},[36699,37181,36701,36702,36703,36704,36705,36706,36707],"post-11408",[12,37183,37184],{},[12,37185,37186,37198],{},[12,37187,37188],{},[12,37189,37190],{},[12,37191,37192],{},[12,37193,37194,4533],{},[89,37195,37197],{"id":37196},"good-ventures-streamlines-mass-qr-code-creation-and-shopper-engagement-with-digital-link","Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link",[12,37199,37200],{},[12,37201,37202],{},[12,37203,37204,37368,37380,37388],{},[12,37205,37206],{},[12,37207,37208,37217,37234,37257,37265,37274,37282,37315,37328,37336],{},[12,37209,37210],{},[12,37211,37212,37213,37216],{},"\n\t\t\t\t\t\t\t\t\tGood Ventures is a UK-based ",[22,37214,37215],{},"leader in certified organic and natural beauty products",", operating from an eco-studio in Hertfordshire.\t\t\t\t\t\t\t\t",[12,37218,37219],{},[12,37220,37221,37222,37069,37225,37227,37229,37230,37233],{},"\n\t\t\t\t\t\t\t\t\tCommitted to sustainability and ethical practices, the company handcrafts its premium beauty lines, including Evolve Organic Beauty and Adaptology, in small batches to ensure ",[22,37223,37224],{},"maximum freshness and quality",[399,37226],{},[399,37228],{},"\nAs a company dedicated to transparency and responsible production, Good Ventures wanted to ",[22,37231,37232],{},"provide consumers with instant access to detailed product information"," while enhancing engagement and streamlining operations. With Digital Link’s 2D barcodes, they found the perfect solution.\t\t\t\t\t\t\t\t",[12,37235,37236],{},[12,37237,37238],{},[12,37239,37240,37250,4533],{},[2905,37241,37242],{},[15,37243,37244,37245,37249],{},"Digital Link QR codes on our cartons are a simple way to ",[37246,37247,37248],"b",{},"deepen engagement without adding extra insert","s or leaflets",[15,37251,37252,37253,37256],{},"Violaine Bargues, ",[22,37254,37255],{},"Head of Products"," @ Good Ventures",[12,37258,37259],{},[12,37260,37261,4533],{},[89,37262,37264],{"id":37263},"ensuring-product-information-stays-current-without-disrupting-production","Ensuring product information stays current without disrupting production",[12,37266,37267],{},[12,37268,37269,37270,37273],{},"\n\t\t\t\t\t\t\t\t\tGood Ventures faced the challenge of efficiently generating QR codes in bulk for their product packaging while ensuring ",[22,37271,37272],{},"the linked information remained flexible and up-to-date",".\t\t\t\t\t\t\t\t",[12,37275,37276],{},[12,37277,37278,4533],{},[82,37279],{"alt":37264,"height":36817,"src":37280,"title":37281,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FEnsuring-product-information-stays-current-without-disrupting-production-1024x587.webp","Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link 2",[12,37283,37284],{},[12,37285,37286,4533],{},[15,37287,37288,37289,37292,37293,37295,37297,37299,37300,37303,37304,37306,37308,37310,37311,37314],{},"Good Ventures recently completed a major packaging overhaul, transitioning from plain boxes with white labels to fully printed cartons. For the first time, they integrated QR codes directly onto their packaging, marking a shift toward ",[22,37290,37291],{},"more connected and engaging experiences for customers"," receiving products at home.",[399,37294],{},[399,37296],{},[399,37298],{},"Beyond operational efficiency, ",[22,37301,37302],{},"maintaining dynamic product information was essential",". As formulations, certifications, and sustainability initiatives evolved, they required the ability to update product details in real time. Rather than reprinting packaging every time information changed, they sought a digital approach that would always provide consumers with the most accurate and relevant product insights.",[399,37305],{},[399,37307],{},[399,37309],{},"Good Ventures also recognized an opportunity to ",[22,37312,37313],{},"enhance consumer engagement by transforming their packaging into an interactive experience",". By directing consumers to their website via QR codes, they could offer in-depth product education, showcase their commitment to sustainability, and build a stronger connection between their brand and its customers.",[12,37316,37317],{},[12,37318,37319],{},[73,37320,37321,4533,37326],{},[82,37322],{"alt":37323,"height":36817,"src":37324,"title":37325,"width":36820},"Enhance consumer engagement by transforming their packaging into an interactive experience","\u002Fimages\u002F2025\u002F01\u002Fenhance-consumer-engagement-by-transforming-their-packaging-into-an-interactive-experience-1024x587.webp","Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link 3",[11617,37327],{},[12,37329,37330],{},[12,37331,37332,4533],{},[89,37333,37335],{"id":37334},"a-smart-and-sustainable-next-gen-qr-code-integration","A smart and sustainable next-gen QR code integration",[12,37337,37338],{},[12,37339,37340,37341,37344,37345,37347,37349,37350,37353,37354,37356,37358,37359,37361,37363,37364,37367],{},"\n\t\t\t\t\t\t\t\t\tTo meet these needs, ",[22,37342,37343],{},"Good Ventures implemented Digital Link’s next generation QR codes",", transforming product packaging into a versatile digital gateway.\n",[399,37346],{},[399,37348],{},"\nWith bulk 2D barcode generation, the company was able to ",[22,37351,37352],{},"quickly and efficiently create large volumes of codes for their products",". Digital Link’s seamless bulk upload capability ensured that the Digital Link QR codes were integrated into their production workflow without delays, making it a scalable and future-proof solution.\n",[399,37355],{},[399,37357],{},"\nThe introduction of dynamic 2D barcodes meant that Good Ventures could now modify content linked to each code in real time. Whether they needed to update ingredient details, certifications, promotions, or sustainability initiatives, they could do so instantly, without touching physical packaging.\n",[399,37360],{},[399,37362],{},"\nBy embedding them on their product labels, ",[22,37365,37366],{},"Good Ventures also enhanced direct-to-consumer engagement",". When scanned, customers are taken to dedicated product pages with in-depth information about ingredients, ethical sourcing, and the brand’s sustainability commitments. This approach boosted website traffic and strengthened consumer trust and loyalty.\t\t\t\t\t\t\t\t",[12,37369,37370],{},[12,37371,37372],{},[76,37373,37374,37377],{},[79,37375],{"type":37376},"image\u002Fwebp",[82,37378],{"alt":37335,"height":36817,"src":37379,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FA-smart-and-sustainable-next-gen-QR-code-integration-1024x587.png",[12,37381,37382],{},[12,37383,37384,4533],{},[89,37385,37387],{"id":37386},"the-perfect-match-for-a-sustainability-driven-brand","The perfect match for a sustainability-driven brand",[12,37389,37390],{},[12,37391,37392,37393,37396,37397,37399,37401,37402,37404,37405,37408,37409,37411,37413,37414,37416,37418,37419,37422,37423,37425,37427,37428,37273],{},"\n\t\t\t\t\t\t\t\t\tBy implementing bulk 2D barcode management, Good Ventures was able to generate and oversee large-scale QR codes effortlessly, ensuring a ",[22,37394,37395],{},"smooth and scalable approach without adding complexity",". \n",[399,37398],{},[399,37400],{},"\nThe dynamic nature of our QR codes allowed them to update product details in real time, giving consumers ",[22,37403,5691],{}," to the most relevant and ",[22,37406,37407],{},"accurate information"," whenever they scanned a code.\n",[399,37410],{},[399,37412],{},"\nThis transformation also strengthened customer relationships, enabling deeper engagement through rich, educational content. Consumers could easily explore product ingredients, sustainability initiatives, and the brand’s ethical sourcing practices, reinforcing trust and loyalty.\n",[399,37415],{},[399,37417],{},"\nBeyond consumer engagement, ",[22,37420,37421],{},"Digital Link’s technology played a crucial role in reducing reliance on printed materials",", minimizing environmental impact, and making Good Ventures’ packaging both sustainable and future-proof. \n",[399,37424],{},[399,37426],{},"\nBy embracing smart labeling, the company ensured that ",[22,37429,37430],{},"its packaging remained interactive, adaptable, and aligned with its mission of creating a more responsible beauty industry",{"title":566,"searchDepth":567,"depth":567,"links":37432},[],"Good Ventures enhances customer engagement with Digital Link, streamlining product info updates and boosting sustainability in beauty packaging.",{},"\u002Fimages\u002F2025\u002F01\u002FCOVER-Good-ventures.webp","\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures","2025-05-26T20:12:14+02:00",{"title":37175,"description":37433},"success-stories\u002Fdigital-link-for-good-ventures","2026-04-02T09:43:09+02:00","XC_QoqoCTM3BL_dbSRmjeKmUg81ZvAhvAS3tWspt-Eg",{"id":37443,"title":37444,"author":7,"body":37445,"category":7,"description":37649,"extension":612,"heading":37467,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":37650,"navigation":614,"ogImage":37651,"path":37652,"publishedAt":37653,"sections":7,"seo":37654,"sourcePath":22158,"stem":37655,"updatedAt":37656,"videos":7,"__hash__":37657},"pages\u002Fsuccess-stories\u002Fdigital-link-for-nifa.md","NIFA gives Irish fishermen a voice with Digital Link",{"type":9,"value":37446,"toc":37647},[37447],[36696,37448,37452],{"className":37449,"dataRocketLocationHash":37451,"id":36709},[36699,37450,36701,36702,36703,36704,36705,36706,36707],"post-10545","d5a8651d130d3413d744c7897ca5a748",[12,37453,37454],{},[12,37455,37456,37468],{},[12,37457,37458],{},[12,37459,37460],{},[12,37461,37462],{},[12,37463,37464,4533],{},[89,37465,37467],{"id":37466},"nifa-gives-a-voice-to-irish-fishermen-and-their-stories-with-digital-link","NIFA gives a voice to Irish fishermen and their stories with Digital Link",[12,37469,37470],{},[12,37471,37472],{},[12,37473,37474,37639],{},[12,37475,37476],{},[12,37477,37478,37488,37510,37529,37537,37546,37555,37591,37599,37607],{},[12,37479,37480],{},[12,37481,37482,37483,37485,37487],{},"\n\t\t\t\t\t\t\t\t\tThe National Inshore Fishermen’s Association (NIFA) was founded to represent and support Ireland’s small-scale fishing community, advocating for their interests and promoting sustainable fishing practices. \n",[399,37484],{},[399,37486],{},"\nUnlike large food producers, NIFA’s primary mission is to protect the livelihoods of local fishermen, strengthen coastal communities, and preserve Ireland’s rich maritime traditions.\n\t\t\t\t\t\t\t\t",[12,37489,37490],{},[12,37491,37492,37493,37396,37496,37498,37500,37501,37503,37505,37506,37509],{},"\n\t\t\t\t\t\t\t\t\tBut in an increasingly competitive global seafood market, NIFA recognized a growing challenge: ",[22,37494,37495],{},"how to highlight the human stories behind Irish seafood products and create a direct connection between fishermen and consumers",[399,37497],{},[399,37499],{},"\nConsumers are no longer content with anonymous products. They want to know who caught their food, where it came from, and how it was sourced. Traditional packaging couldn’t deliver this level of transparency or storytelling.\n",[399,37502],{},[399,37504],{},"\nNIFA saw this as an ",[22,37507,37508],{},"opportunity to elevate the voice of local fishermen"," and bring authentic, human stories to the forefront through innovative digital tools.\t\t\t\t\t\t\t\t",[12,37511,37512],{},[12,37513,37514],{},[12,37515,37516,37517,37520,37521,37523,37525,37526,4533],{},"\n\t\t\t\t\t\t\t\t\t“Thanks to Digital Link, we can bring the ",[22,37518,37519],{},"stories of Irish fishermen directly to consumers",", showcasing the care and tradition that go into every catch.”\n",[399,37522],{},[399,37524],{},"\nMichael Desmond, ",[22,37527,37528],{},"Chairman of NIFA",[12,37530,37531],{},[12,37532,37533,4533],{},[89,37534,37536],{"id":37535},"digital-link-qr-codes-as-a-bridge-between-sea-and-consumer","Digital Link QR Codes as a bridge between sea and consumer",[12,37538,37539],{},[12,37540,37541,37542,37545],{},"\n\t\t\t\t\t\t\t\t\tNIFA partnered with Digital Link to ",[22,37543,37544],{},"bring a new level of transparency and storytelling"," to Irish seafood. \t\t\t\t\t\t\t\t",[12,37547,37548],{},[12,37549,37550,4533],{},[82,37551],{"alt":37552,"height":36817,"src":37553,"title":37554,"width":36820},"NIFA partnered with Digital Link","\u002Fimages\u002F2025\u002F01\u002FNIFA-partnered-with-Digital-Link-1024x587.webp","NIFA gives a voice to Irish fishermen and their stories with Digital Link 2",[12,37556,37557],{},[12,37558,37559,37560,37563,37564,37566,37568,37569,37069,37572,37574,37576,37577,37579,37581,37582,37585,37586,37588,37590],{},"\n\t\t\t\t\t\t\t\t\tBy integrating next-generation QR codes on their packaging, NIFA created a seamless way for consumers to ",[22,37561,37562],{},"go beyond the label and discover the rich stories"," behind each product. QR codes serve as a gateway to detailed, dynamic landing pages, delivering essential product information in a way that feels personal and engaging.\n",[399,37565],{},[399,37567],{},"\nWhen a customer scans a Digital Link QR code, they’re taken on a journey that connects them directly to the source of their food. They can access detailed nutritional information, allergen warnings, and usage instructions. But what truly sets this initiative apart is the storytelling element. The landing pages feature video content that highlights the fishermen themselves: their work, their environment, and the traditions they uphold. This human touch not only reinforces NIFA’s commitment to transparency but also brings a sense of ",[22,37570,37571],{},"authenticity and connection to every product",[399,37573],{},[399,37575],{},"\nThe QR codes also provide information about the catch area, giving consumers a deeper understanding of where their seafood comes from and the sustainable practices behind it. The pages are fully adaptable, with content localization powered by AI that automatically adjusts language based on the consumer’s location. This means that whether someone is scanning a product in Ireland, Europe, or beyond, they receive the right content in the right language, fostering a personalized and seamless experience.\n",[399,37578],{},[399,37580],{},"\nWith this digital solution, ",[22,37583,37584],{},"NIFA has transformed their seafood packaging into a powerful communication channel",". What was once a static label is now an interactive tool that strengthens trust, deepens consumer engagement, and reinforces the heritage of Irish fishing communities. \n",[399,37587],{},[399,37589],{},"\nThe partnership with Digital Link is enabling NIFA to showcase the story of each fisherman and ensure that the products they bring to market stand out for their authenticity, quality, and traceability.\t\t\t\t\t\t\t\t",[12,37592,37593],{},[12,37594,37595,4533],{},[82,37596],{"alt":37584,"height":36817,"src":37597,"title":37598,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FNIFA-has-transformed-their-seafood-packaging-into-a-powerful-communication-channel-1-1024x587.webp","NIFA gives a voice to Irish fishermen and their stories with Digital Link 3",[12,37600,37601],{},[12,37602,37603,4533],{},[89,37604,37606],{"id":37605},"strengthening-coastal-communities-through-transparency-and-trust","Strengthening coastal communities through transparency and trust",[12,37608,37609],{},[12,37610,37611,37612,37614,37616,37617,37620,37621,37623,37625,37626,37629,37630,37632,37634,37635,37638],{},"\n\t\t\t\t\t\t\t\t\tFor NIFA, this initiative is about more than just traceability: it’s about preserving and strengthening Ireland’s coastal communities.\n",[399,37613],{},[399,37615],{},"\nBy making seafood products fully traceable and highlighting the human stories behind each catch, ",[22,37618,37619],{},"NIFA is creating a powerful connection between consumers and the fishing community",". Every scan of a QR code helps tell the story of Irish fishermen, fostering trust and appreciation for the people who bring fresh, sustainable seafood to the table.\n",[399,37622],{},[399,37624],{},"\nBeyond consumer engagement, NIFA’s use of Digital Link QR codes also aligns with their broader mission to support the local economy and ensure the long-term sustainability of the fishing industry. These efforts help protect traditional ways of life while ",[22,37627,37628],{},"ensuring compliance with upcoming EU regulations",", such as the Digital Product Passport.\n",[399,37631],{},[399,37633],{},"\nThrough this project, ",[22,37636,37637],{},"NIFA is paving the way for a future where fishing communities thrive",", and the legacy of Irish seafood is preserved for generations to come.\t\t\t\t\t\t\t\t",[12,37640,37641],{},[12,37642,37643,4533],{},[82,37644],{"alt":37637,"height":36817,"src":37645,"title":37646,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FNIFA-is-paving-the-way-for-a-future-where-fishing-communities-thrive-1024x587.webp","NIFA gives a voice to Irish fishermen and their stories with Digital Link 4",{"title":566,"searchDepth":567,"depth":567,"links":37648},[],"NIFA uses Digital Link QR codes to connect consumers with Irish fishermen, sharing authentic stories, sustainability, and traceability in seafood.",{},"\u002Fimages\u002F2025\u002F01\u002FCOVER-NIFA.webp","\u002Fsuccess-stories\u002Fdigital-link-for-nifa","2025-01-16T14:12:28+01:00",{"title":37444,"description":37649},"success-stories\u002Fdigital-link-for-nifa","2025-09-01T16:56:00+02:00","0nbo5Zo9ATy-4Xr7i1c7R2QVSsTGR4-BTq5x5luJINU",{"id":37659,"title":37660,"author":7,"body":37661,"category":7,"description":37883,"extension":612,"heading":37683,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":37884,"navigation":614,"ogImage":37885,"path":37886,"publishedAt":37887,"sections":7,"seo":37888,"sourcePath":22119,"stem":37889,"updatedAt":37890,"videos":7,"__hash__":37891},"pages\u002Fsuccess-stories\u002Fdigital-link-for-salssa.md","Salssa fuels athletes through smart packaging",{"type":9,"value":37662,"toc":37881},[37663],[36696,37664,37668],{"className":37665,"dataRocketLocationHash":37667,"id":36709},[36699,37666,36701,36702,36703,36704,36705,36706,36707],"post-10782","588a13771d11e192fc43ac8c4deb69fd",[12,37669,37670],{},[12,37671,37672,37684],{},[12,37673,37674],{},[12,37675,37676],{},[12,37677,37678],{},[12,37679,37680,4533],{},[89,37681,37683],{"id":37682},"salssa-fuels-athletes-through-smart-packaging-with-digital-link","Salssa fuels athletes through smart packaging with Digital Link",[12,37685,37686],{},[12,37687,37688],{},[12,37689,37690,37858,37870],{},[12,37691,37692],{},[12,37693,37694,37709,37737,37756,37764,37777,37788,37808,37825,37833],{},[12,37695,37696],{},[12,37697,37698,4533],{},[15,37699,37700,37701,29402,37705,37708],{},"For endurance athletes, nutrition isn’t just about energy: it’s about digestive health, sustained performance, and clean ingredients. ",[50,37702,22120],{"href":37703,"rel":37704,"target":2104},"https:\u002F\u002Fwww.salssa.com\u002F",[2103],[22,37706,37707],{},"pioneering sports nutrition brand",", was founded by Savina (pilot & athlete), Anna (sports nutritionist), and Pau (PhD in Nanomedicine & entrepreneur) with the mission to redefine sports fuel by eliminating refined sugars and artificial additives.",[12,37710,37711],{},[12,37712,37713,4533],{},[15,37714,37715,37716,37719,37720,37722,37724,37725,37728,37729,37731,37733,37734,386],{},"With 15+ years of experience in athletic performance and nutrition, the Salssa team identified a major challenge in their industry: ",[22,37717,37718],{},"limited space on packaging prevented them from delivering the depth of information athletes needed to make informed choices",". From explaining which product best supports different workout intensities to educating customers on digestive-friendly formulas, traditional labels were simply too restrictive.",[399,37721],{},[399,37723],{},"Additionally, Salssa wanted to create a deeper, more personal connection with its audience by showcasing real athletes who embody their mission. Enter Jan Castillo, an elite trail runner and medical student balancing his studies with high-performance training. His story resonates with ",[22,37726,37727],{},"athletes who view endurance sports not just as competition",", but as a lifelong passion.",[399,37730],{},[399,37732],{},"To deliver all this information in a seamless, engaging way, Salssa needed a ",[22,37735,37736],{},"dynamic digital solution integrated into their packaging",[12,37738,37739],{},[12,37740,37741],{},[12,37742,37743,37744,37747,37748,37750,37752,37753,4533],{},"\n\t\t\t\t\t\t\t\t\t“Smart nutrition needs smart packaging. ",[22,37745,37746],{},"Digital Link’s QR codes give athletes instant access"," to the knowledge they need to perform at their best.”\n",[399,37749],{},[399,37751],{},"\nPau Rocas, ",[22,37754,37755],{},"CEO @Salssa",[12,37757,37758],{},[12,37759,37760,4533],{},[89,37761,37763],{"id":37762},"thinking-out-of-the-box","Thinking out of the box",[12,37765,37766],{},[12,37767,37768,4533],{},[15,37769,37770,37771,37776],{},"To overcome these challenges, ",[50,37772,37775],{"href":37773,"rel":37774,"target":2104},"https:\u002F\u002Fwww.salssa.com\u002Fpouches\u002Fperform",[2103],"Salssa integrated Digital Link-powered 2D barcodes into their packaging, transforming it into an interactive gateway for consumers",". With a simple smartphone scan, customers gain immediate access to detailed product insights, including nutritional benefits, ingredient breakdowns, and guidance on which products best support different types of exercise.",[12,37778,37779],{},[12,37780,37781],{},[50,37782,37784,4533],{"href":37773,"rel":37783,"target":2104},[2103],[82,37785],{"alt":37763,"height":36817,"src":37786,"title":37787,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FThinking-out-of-the-box-1024x587.webp","Salssa fuels athletes through smart packaging with Digital Link 2",[12,37789,37790],{},[12,37791,37792,4533],{},[15,37793,37794,37795,386,37798,37800,37802,37804,37807],{},"Beyond product specifications, the QR codes serve as an educational hub, offering infographics that illustrate the science behind sustained energy release and the benefits of whole-food ingredients. This digital layer enhances transparency, ",[22,37796,37797],{},"allowing athletes to make informed choices about their nutrition",[399,37799],{},[399,37801],{},[399,37803],{},[22,37805,37806],{},"Salssa’s smart packaging also strengthens its brand narrative by sharing real athlete experiences",", such as the story of Jan Castillo. As an elite trail runner and medical student, Jan embodies the discipline and endurance that define the brand’s philosophy. Through Salssa’s digital content, consumers can follow his journey, learn from his training regimen, and connect with a broader community of athletes who share a passion for performance and well-being.",[12,37809,37810],{},[12,37811,37812],{},[73,37813,37814,37822],{},[50,37815,37818,4533],{"href":37816,"rel":37817,"target":2104},"https:\u002F\u002Fwww.salssa.com\u002Fjan-castillo-trail-running-medicina",[2103],[82,37819],{"alt":37806,"height":36817,"src":37820,"title":37821,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FSalssas-smart-packaging-also-strengthens-its-brand-narrative-by-sharing-real-athlete-experiences-1024x587.webp","Salssa fuels athletes through smart packaging with Digital Link 3",[11617,37823,37824],{},"Jan Castillo - Trail Runner",[12,37826,37827],{},[12,37828,37829,4533],{},[89,37830,37832],{"id":37831},"building-a-more-engaged-and-future-proof-brand","Building a more engaged and future-proof brand",[12,37834,37835],{},[12,37836,37837,37851,4533],{},[15,37838,37839,37840,37846,37847,37850],{},"The introduction of smart packaging has fundamentally reshaped how ",[22,37841,37842,37845],{},[50,37843,22120],{"href":37703,"rel":37844,"target":2104},[2103]," connects with its customers",". By integrating 2D barcodes, the brand now offers instant ",[22,37848,37849],{},"access to detailed product information, strengthening consumer trust through transparency",". Athletes can easily explore ingredient breakdowns, usage recommendations, and real stories from elite competitors, reinforcing confidence in the brand’s commitment to performance-driven nutrition.",[15,37852,37853,37854,37857],{},"Beyond providing information, ",[50,37855,37856],{"href":24908},"augmented QR codes have transformed Salssa’s packaging into an interactive experience",", deepening consumer engagement and fostering brand loyalty. Instead of a static label, each product becomes a touchpoint for storytelling, allowing customers to immerse themselves in the journeys of real athletes like Jan Castillo, whose experience underscores the essential role of nutrition in endurance sports.",[12,37859,37860],{},[12,37861,37862],{},[50,37863,37866,4533],{"href":37864,"rel":37865,"target":2104},"https:\u002F\u002Fwww.salssa.com\u002F#pouches",[2103],[82,37867],{"alt":37832,"height":36817,"src":37868,"title":37869,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FBuilding-a-more-engaged-and-future-proof-brand-1024x587.webp","Salssa fuels athletes through smart packaging with Digital Link 4",[12,37871,37872],{},[12,37873,37874,4533],{},[15,37875,37876,37877,37880],{},"Salssa’s digital-first approach also ensures long-term scalability. Their smart packaging is fully compatible with point-of-sale (POS) systems, while also adapting to evolving regulatory requirements in European markets. By embracing 2D barcodes early, the brand ",[22,37878,37879],{},"has positioned itself at the forefront of athlete-driven engagement",", ensuring its products remain as agile, adaptable, and high-performing as the athletes they fuel.",{"title":566,"searchDepth":567,"depth":567,"links":37882},[],"Discover how Salssa revolutionizes sports nutrition with smart packaging powered by Digital Link.",{},"\u002Fimages\u002F2025\u002F01\u002FCOVER-Salssa.webp","\u002Fsuccess-stories\u002Fdigital-link-for-salssa","2025-01-21T18:30:10+01:00",{"title":37660,"description":37883},"success-stories\u002Fdigital-link-for-salssa","2025-09-01T16:55:41+02:00","XNq-CnJsYkNyHLX1Yf5no2igrJWgPqtpYGNV9-SBF2Q",{"id":37893,"title":37894,"author":7,"body":37895,"category":7,"description":38152,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":38153,"navigation":614,"ogImage":38154,"path":38155,"publishedAt":38156,"sections":7,"seo":38157,"sourcePath":38158,"stem":38159,"updatedAt":38160,"videos":7,"__hash__":38161},"pages\u002Fsuccess-stories\u002Fdigital-link-for-sayka.md","Sayka: Innovation and Sustainability · Digital Link",{"type":9,"value":37896,"toc":38150},[37897],[36696,37898,37902],{"className":37899,"dataRocketLocationHash":37901,"id":36709},[36699,37900,36701,36702,36703,36704,36705,36706,36707],"post-9265","b8cc2091eb1ae2ba5199a13fc3cc7313",[12,37903,37904],{},[12,37905,37906,37918],{},[12,37907,37908],{},[12,37909,37910],{},[12,37911,37912],{},[12,37913,37914,4533],{},[89,37915,37917],{"id":37916},"sayka-deliver-the-right-info-at-the-right-moment-with-dynamic-qr-codes","Sayka deliver the right info at the right moment with dynamic QR codes",[12,37919,37920],{},[12,37921,37922],{},[12,37923,37924,38103,38111,38119],{},[12,37925,37926],{},[12,37927,37928,37943,37961,37981,37989,37998,38006,38050,38059,38067],{},[12,37929,37930],{},[12,37931,37932,4533],{},[15,37933,37934,37935,37938,37939,37942],{},"As a leader in ",[22,37936,37937],{},"workwear and safety gear",", Sayka’s commitment to providing innovative, high-quality solutions for Australian businesses has always been a cornerstone of its operations. With a product range spanning personal protective equipment (PPE), industrial workwear, and branded safety products, Sayka faced a growing challenge: how to deliver ",[22,37940,37941],{},"essential product information, sustainability initiatives, and marketing materials"," directly to customers in a streamlined and accessible way.",[12,37944,37945],{},[12,37946,37947,37948,37951,37952,37954,37956,37957,37960],{},"\n\t\t\t\t\t\t\t\t\tIn 2020, Sayka made a strategic pivot, shifting its focus from retail operations to becoming a dedicated distributor of workwear in Australia. This transition involved closing its physical stores and ",[22,37949,37950],{},"focusing exclusively on providing high-quality workwear brands"," to businesses and industries. The decision was driven by a need to adapt to market conditions and meet the growing demand for durable, compliant workwear in a niche B2B market.\n",[399,37953],{},[399,37955],{},"\nThis shift also underscored the importance of investing in technology to ",[22,37958,37959],{},"track and manage the distribution process"," efficiently. Sayka needed innovative tools to deliver real-time product information, ensure compliance, and streamline operations for its business clients. Traditional methods, such as printed brochures and static labels, were no longer sufficient for the pace and complexity of their new distribution model.\t\t\t\t\t\t\t\t",[12,37962,37963],{},[12,37964,37965],{},[12,37966,37967,4533],{},[2905,37968,37969,37975],{},[15,37970,37971,37972,386],{},"Dynamic QR codes have been an invaluable tool in enhancing our operations and customer engagement. ",[22,37973,37974],{},"Looking forward to how 2D Barcodes will further empower us",[36785,37976,37977,37980],{},[22,37978,37979],{},"Philip John",", Managing Director @Sayka",[12,37982,37983],{},[12,37984,37985,4533],{},[89,37986,37988],{"id":37987},"leveraging-dynamic-qr-codes-to-empower-customers","Leveraging dynamic QR codes to empower customers",[12,37990,37991],{},[12,37992,37993,37994,37997],{},"\n\t\t\t\t\t\t\t\t\tSayka’s use of dynamic QR codes from our partners QR Code KIT focused on creating a ",[22,37995,37996],{},"seamless experience for customers across multiple touchpoints",". Here’s how they utilized dynamic QR codes to tackle their challenges:\t\t\t\t\t\t\t\t",[12,37999,38000],{},[12,38001,38002,4533],{},[82,38003],{"alt":37988,"height":36817,"src":38004,"title":38005,"width":36820},"\u002Fimages\u002F2024\u002F11\u002FLeveraging-dynamic-QR-codes-to-empower-customers-1024x587.webp","Sayka deliver the right info at the right moment with dynamic QR codes 2",[12,38007,38008],{},[12,38009,38010,38014,38015,38018,38019,38023,38024,38026,38027,38031,38032,38035,38036,38040,38041,38044,38045,38047,38049],{},[97,38011,38013],{"id":38012},"_1-product-information-at-a-glance","1. Product information at a glance","\nSayka strategically placed ",[22,38016,38017],{},"QR codes on packaging and product materials",", linking customers to detailed product pages. For example, QR codes on Spillfixr Absorbent Products’ refill sheets and rolls directed customers to comprehensive product information and purchase options, reducing the need for additional printed materials.\n",[97,38020,38022],{"id":38021},"_2-sustainability-messaging-with-sayka-cycle","2. Sustainability messaging with SAYKA CYCLE","\nSayka integrated QR codes into their SAYKA CYCLE Brochure, highlighting their ",[22,38025,33218],{},". Customers could scan a single QR code to access a digital brochure detailing Sayka’s environmental initiatives, reducing the need for physical printouts and aligning with their eco-conscious values.\n",[97,38028,38030],{"id":38029},"_3-business-cards-reimagined","3. Business cards reimagined","\nSayka transformed traditional business cards into interactive tools. Dynamic QR codes linked directly to booking tools enable potential clients to ",[22,38033,38034],{},"schedule meetings or calls with sales agents effortlessly",". This innovative use streamlined the customer interaction process and fostered stronger connections.\n",[97,38037,38039],{"id":38038},"_4-events-and-trade-shows","4. Events and trade shows","\nDynamic QR codes became a key feature of Sayka’s trade show booths at events like the WHS Show 2024 and Sydney Build Expo. These codes provided ",[22,38042,38043],{},"instant access to Sayka’s product catalog, sustainability initiatives, and company information",", creating a memorable and engaging experience for visitors.\n",[399,38046],{},[399,38048],{},"\nSayka could easily update and manage their QR codes without reprinting materials, ensuring their campaigns remained relevant and cost-effective.\t\t\t\t\t\t\t\t",[12,38051,38052],{},[12,38053,38054,4533],{},[82,38055],{"alt":38056,"height":36817,"src":38057,"title":38058,"width":36820},"Events and trade shows","\u002Fimages\u002F2024\u002F11\u002FEvents-and-trade-shows-1024x587.webp","Sayka deliver the right info at the right moment with dynamic QR codes 3",[12,38060,38061],{},[12,38062,38063,4533],{},[89,38064,38066],{"id":38065},"next-level-engagement","Next-level engagement",[12,38068,38069],{},[12,38070,38071,38072,38074,38076,38077,38080,38081,38083,38085,38086,38089,38090,38093,38094,38096,38098,38099,38102],{},"\n\t\t\t\t\t\t\t\t\tDynamic QR codes have fundamentally transformed how Sayka engages with its customers. \n",[399,38073],{},[399,38075],{},"\nBy implementing them, Sayka made ",[22,38078,38079],{},"product details and sustainability initiatives instantly accessible",", enabling customers to better understand the company’s offerings. \n",[399,38082],{},[399,38084],{},"\nDynamic QR codes also streamlined interactions, simplifying processes like ",[22,38087,38088],{},"meeting scheduling"," and enhancing experiences at trade shows. Additionally, the ",[22,38091,38092],{},"reduction in reliance on printed materials"," highlighted Sayka’s commitment to sustainability and eco-friendly operations. \n",[399,38095],{},[399,38097],{},"\nWhile specific scan metrics are not disclosed, the overall impact is clear in ",[22,38100,38101],{},"the enhanced customer experience and improved operational efficiency"," these dynamic QR codes have delivered.\t\t\t\t\t\t\t\t",[12,38104,38105],{},[12,38106,38107,4533],{},[89,38108,38110],{"id":38109},"the-next-step-embracing-2d-barcodes","The next step: Embracing 2D Barcodes",[12,38112,38113],{},[12,38114,38115,4533],{},[82,38116],{"alt":38110,"height":36817,"src":38117,"title":38118,"width":36820},"\u002Fimages\u002F2024\u002F11\u002FThe-next-step-Embracing-2D-Barcodes-1024x587.webp","Sayka deliver the right info at the right moment with dynamic QR codes 4",[12,38120,38121],{},[12,38122,38123,38124,37069,38127,38129,38131,38132,38135,38136,38138,38140,38141,38144,38145,38147,38149],{},"\n\t\t\t\t\t\t\t\t\tSayka is embracing the evolution of product identification by transitioning to GS1-powered 2D barcodes with the help of Digital Link. This move represents a strategic alignment with their focus on ",[22,38125,38126],{},"high-quality distribution and operational excellence",[399,38128],{},[399,38130],{},"\nFor a distributor serving businesses and industries, traceability is paramount. With 2D barcodes, Sayka will gain an advanced tool to ",[22,38133,38134],{},"track every step of the product journey",", from manufacturing to delivery. By embedding enriched data directly into the barcode, such as product origin, specifications, and safety certifications, Sayka is equipping customers and partners with the transparency needed to build trust and strengthen relationships. \n",[399,38137],{},[399,38139],{},"\nNext-generation barcodes also ",[22,38142,38143],{},"simplify inventory management"," by integrating enriched data into a single scannable code, reducing reliance on manual systems and increasing accuracy across the supply chain. Furthermore, the dual compatibility of new QR codes with both POS scanners and smartphones ensures seamless functionality for their business clients.\n",[399,38146],{},[399,38148],{},"\nThrough this transition, Sayka not only sets a new standard for integrating cutting-edge technology into their operations but also reinforces their role as a forward-thinking leader in the workwear and safety gear sector, demonstrating how innovation can drive both operational excellence and customer satisfaction.\t\t\t\t\t\t\t\t",{"title":566,"searchDepth":567,"depth":567,"links":38151},[],"Sayka combines innovation, sustainability, and QR codes to deliver smarter solutions, enhance customer engagement, and reduce environmental impact.",{},"\u002Fimages\u002F2024\u002F11\u002F1-COVER-Sayka.webp","\u002Fsuccess-stories\u002Fdigital-link-for-sayka","2024-11-28T13:56:40+01:00",{"title":37894,"description":38152},"\u002Fsuccess-stories\u002Fdigital-link-for-sayka\u002F","success-stories\u002Fdigital-link-for-sayka","2025-09-01T16:57:22+02:00","rwT8549c9Tu-74jIkereIecxEw7AXdGaKLsvaRiZgig",{"id":38163,"title":38164,"author":7,"body":38165,"category":7,"description":38441,"extension":612,"heading":38186,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":38442,"navigation":614,"ogImage":38443,"path":38444,"publishedAt":38445,"sections":7,"seo":38446,"sourcePath":22080,"stem":38447,"updatedAt":38448,"videos":7,"__hash__":38449},"pages\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water.md","Zoé Water opens a direct-to-consumer channel",{"type":9,"value":38166,"toc":38439},[38167],[36696,38168,38171],{"className":38169,"id":36709},[36699,38170,36701,36702,36703,36704,36705,36706,36707],"post-11320",[12,38172,38173],{},[12,38174,38175,38187],{},[12,38176,38177],{},[12,38178,38179],{},[12,38180,38181],{},[12,38182,38183,4533],{},[89,38184,38186],{"id":38185},"zoé-water-opens-a-direct-to-consumer-channel-with-digital-link","Zoé Water opens a direct-to-consumer channel with Digital Link",[12,38188,38189],{},[12,38190,38191],{},[12,38192,38193,38361,38372,38380],{},[12,38194,38195],{},[12,38196,38197,38215,38234,38255,38263,38272,38283,38300,38316,38324],{},[12,38198,38199],{},[12,38200,38201,38202,38205,38206,38208,38210,38211,38214],{},"\n\t\t\t\t\t\t\t\t\tZoé Water is a ",[22,38203,38204],{},"premium alkaline water brand from Mexico",", offering pH 8.5+ hydration with a meticulously refined 30-step filtration process. \n",[399,38207],{},[399,38209],{},"\nCommitted to health and wellness, the brand has expanded internationally, reaching markets in the United States and South America. But beyond premium hydration, Zoé Water is also at the ",[22,38212,38213],{},"forefront of digital innovation",", leveraging QR codes on its bottles to engage with consumers in new and meaningful ways.\n\t\t\t\t\t\t\t\t",[12,38216,38217],{},[12,38218,38219,4533],{},[15,38220,38221,38222,386,38225,38227,38229,38230,38233],{},"Co-founded by Héctor Cruzado, Zoé Water was born from a deeply personal journey. After his wife’s cancer diagnosis, Cruzado sought healthier alternatives for his family, which led him to develop an alkaline water brand ",[22,38223,38224],{},"focused on well-being, sustainability, and innovation",[399,38226],{},[399,38228],{},"His leadership has been instrumental in the brand’s expansion and strategic partnerships, ensuring Zoé Water remains a ",[22,38231,38232],{},"pioneer in digital consumer engagement"," within the beverage industry.",[12,38235,38236],{},[12,38237,38238],{},[12,38239,38240,4533],{},[2905,38241,38242,38249],{},[15,38243,38244,38245,38248],{},"Digital Link ",[22,38246,38247],{},"allows us to provide real-time, relevant content to our consumers"," while gathering insights that help us better understand and serve them.",[36785,38250,38251,38254],{},[22,38252,38253],{},"Héctor Cruzado",", Co-founder & CEO @Zoé Water",[12,38256,38257],{},[12,38258,38259,4533],{},[89,38260,38262],{"id":38261},"reconnecting-with-brand-lovers-globally","Reconnecting with brand lovers globally",[12,38264,38265],{},[12,38266,38267,38268,38271],{},"\n\t\t\t\t\t\t\t\t\tAs a brand that primarily distributes through third-party networks, Zoé Water faces a unique challenge: maintaining a ",[22,38269,38270],{},"strong and direct connection with its consumers"," despite not handling sales directly.\t\t\t\t\t\t\t\t",[12,38273,38274],{},[12,38275,38276],{},[50,38277,38279,4533],{"href":37773,"rel":38278,"target":2104},[2103],[82,38280],{"alt":38262,"height":36817,"src":38281,"title":38282,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FReconnecting-with-brand-lovers-globally-1024x587.webp","Zoé Water opens a direct-to-consumer channel with Digital Link 2",[12,38284,38285],{},[12,38286,38287,38288,38291,38292,38294,38296,38297,37273],{},"\n\t\t\t\t\t\t\t\t\tIn a market where brands often lose visibility over their customers, Zoé Water needed a way to ",[22,38289,38290],{},"retain brand loyalty",", personalize consumer engagement, and better understand purchasing behaviors.\n",[399,38293],{},[399,38295],{},"\nThe company’s focus on digital transformation made it clear that traditional marketing strategies wouldn’t be enough. To maintain brand-consumer relationships at scale, Zoé Water needed a seamless, data-driven solution that would ",[22,38298,38299],{},"strengthen engagement while collecting valuable consumer insights",[12,38301,38302],{},[12,38303,38304],{},[73,38305,38306,38314],{},[50,38307,38309,4533],{"href":37816,"rel":38308,"target":2104},[2103],[82,38310],{"alt":38311,"height":36817,"src":38312,"title":38313,"width":36820},"Strengthen engagement while collecting valuable consumer insights","\u002Fimages\u002F2025\u002F01\u002Fstrengthen-engagement-while-collecting-valuable-consumer-insights-1024x587.webp","Zoé Water opens a direct-to-consumer channel with Digital Link 3",[11617,38315],{},[12,38317,38318],{},[12,38319,38320,4533],{},[89,38321,38323],{"id":38322},"giving-water-bottles-a-voice-and-ears","Giving water bottles a voice, and ears",[12,38325,38326],{},[12,38327,38328,4533],{},[15,38329,38330,38331,38333,38334,38337,38338,38340,38342,38343,38345,38347,38348,38351,38352,38354,38356,38357,38360],{},"To bridge the gap between distribution networks and direct consumer relationships, Zoé Water implemented ",[50,38332,273],{"href":272},"’s next-gen QR codes on its packaging, ",[22,38335,38336],{},"allowing the brand to turn every bottle into a dynamic communication channel",", offering valuable content while gathering real-time consumer insights.",[399,38339],{},[399,38341],{},"By scanning the QR code, consumers gain access to exclusive brand content, including sustainability initiatives, educational materials, and personalized experiences.",[399,38344],{},[399,38346],{},"This strategy allows Zoé Water to engage consumers beyond the point of purchase, ",[22,38349,38350],{},"keeping them connected to the brand"," even when they buy through distributors or retailers.",[399,38353],{},[399,38355],{},"The system also enables Zoé Water to track QR code scans, ",[22,38358,38359],{},"providing the company with valuable analytics on where, when, and how its products are being consumed",". This data is critical for refining marketing strategies, optimizing distribution efforts, and tailoring content to different regions, languages, and consumer preferences.",[12,38362,38363],{},[12,38364,38365],{},[50,38366,38368,4533],{"href":37864,"rel":38367,"target":2104},[2103],[82,38369],{"alt":38323,"height":36817,"src":38370,"title":38371,"width":36820},"\u002Fimages\u002F2025\u002F01\u002FGiving-water-bottles-a-voice–and-ears-1024x587.webp","Zoé Water opens a direct-to-consumer channel with Digital Link 4",[12,38373,38374],{},[12,38375,38376,4533],{},[89,38377,38379],{"id":38378},"a-seamless-and-scalable-consumer-engagement-platform","A seamless and scalable consumer engagement platform",[12,38381,38382],{},[12,38383,38384,38385,38388,38389,38391,38393,38394,38397,38398,38400,38402,38403,38406,38407,38409,38411,38412,38414,38416,38417,38420,38421,38416,38423,38426,38427,38416,38429,38432,38433,38416,38435,38438],{},"\n\t\t\t\t\t\t\t\t\tZoé Water chose Digital Link for its ability to provide a scalable, multilingual, and ",[22,38386,38387],{},"fully customizable consumer engagement solution",". The intuitive landing page builder allows the brand to tailor content for different markets, delivering an optimized experience in multiple languages.\n",[399,38390],{},[399,38392],{},"\nBeyond AI-powered content customization, Digital Link’s dynamic 2D barcodes ",[22,38395,38396],{},"offer real-time updates",", meaning Zoé Water can continuously enhance and personalize the consumer experience without modifying physical packaging. This level of flexibility ensures the brand remains agile in an ever-evolving digital landscape.\n",[399,38399],{},[399,38401],{},"\nZoé Water also valued ",[22,38404,38405],{},"Digital Link’s advanced analytics",", which allow the brand to monitor consumer behavior and engagement metrics, helping them refine their marketing and sustainability messaging with data-driven precision.\n",[399,38408],{},[399,38410],{},"\nBy adopting Digital Link’s technology, Zoé Water has successfully:\n",[399,38413],{},[399,38415],{},"\n✅ ",[22,38418,38419],{},"Strengthened brand-consumer relationships",", even within a distributor-led sales model.",[399,38422],{},[22,38424,38425],{},"Gained valuable data insights",", refining marketing and sales strategies.",[399,38428],{},[22,38430,38431],{},"Enhanced transparency and engagement",", keeping consumers informed about sustainability and wellness initiatives.",[399,38434],{},[22,38436,38437],{},"Created a seamless digital experience",", adapting content for international markets.\t\t\t\t\t\t\t\t",{"title":566,"searchDepth":567,"depth":567,"links":38440},[],"Zoé Water partners with Digital Link to launch a direct-to-consumer channel via next-gen QR codes, engagement, insights, and global brand loyalty.",{},"\u002Fimages\u002F2025\u002F01\u002FCOVER-ZOE.webp","\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water","2025-01-30T19:10:07+01:00",{"title":38164,"description":38441},"success-stories\u002Fdigital-link-for-zoe-water","2025-09-01T16:55:20+02:00","F_CLHV-4jYmTl8j4Br2ekASLoV7Gw3vyKkOAbjRKUbA",{"id":38451,"title":38452,"author":7,"body":38453,"category":7,"description":38737,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":38738,"navigation":614,"ogImage":38739,"path":38740,"publishedAt":38741,"sections":7,"seo":38742,"sourcePath":21950,"stem":38743,"updatedAt":38744,"videos":7,"__hash__":38745},"pages\u002Fsuccess-stories\u002Ftraveling-pendants.md","How Traveling Pendants turned QR codes into wearable stories",{"type":9,"value":38454,"toc":38735},[38455],[36696,38456,38459],{"className":38457,"id":36709},[36699,38458,36701,36702,36703,36704,36705,36706,36707],"post-14120",[12,38460,38461],{},[12,38462,38463,38475],{},[12,38464,38465],{},[12,38466,38467],{},[12,38468,38469],{},[12,38470,38471,4533],{},[89,38472,38474],{"id":38473},"traveling-pendants-turns-qr-codes-into-wearable-storytelling-with-digital-link","Traveling Pendants turns QR codes into wearable storytelling with Digital Link",[12,38476,38477],{},[12,38478,38479],{},[12,38480,38481,38657,38669,38676],{},[12,38482,38483],{},[12,38484,38485,38498,38516,38538,38546,38557,38568,38603,38619,38626],{},[12,38486,38487],{},[12,38488,38489,38493,38494,38497],{},[50,38490,21951],{"href":38491,"rel":38492,"target":2104},"https:\u002F\u002Ftravelingpendants.com\u002F",[2103]," is a storytelling project disguised as a necklace. Each pendant carries a QR code engraved on its surface, inviting the wearer or finder to scan it, add their story, and read the stories left by others. ",[22,38495,38496],{},"Every piece becomes a shared artifact",", evolving as it changes hands.\t\t\t\t\t\t\t\t",[12,38499,38500],{},[12,38501,38502,38503,38506,38507,38509,38511,38512,38515],{},"\n\t\t\t\t\t\t\t\t\tThe project lives at the intersection of ",[22,38504,38505],{},"design, emotion, and digital connection",". Whether it’s a gift, a memento, or a random discovery, the pendant sparks curiosity and reminds people that even strangers can leave meaningful marks on our lives.\n",[399,38508],{},[399,38510],{},"\nThe team behind Traveling Pendants is driven by a simple belief: ",[22,38513,38514],{},"objects become more valuable when they carry human stories",". But embedding that belief into a physical product while keeping the experience elegant wasn’t as simple as it sounds.\t\t\t\t\t\t\t\t",[12,38517,38518],{},[12,38519,38520],{},[12,38521,38522,38531,4533],{},[2905,38523,38524],{},[15,38525,38526,38527,38530],{},"We needed a QR code that ",[22,38528,38529],{},"felt like it belonged on a necklace",". Digital Link made it possible.",[15,38532,38533,38534,38537],{},"Lesley Jones, ",[22,38535,38536],{},"Founder"," @ Traveling Pendants",[12,38539,38540],{},[12,38541,38542,4533],{},[89,38543,38545],{"id":38544},"the-beauty-and-the-barcode","The beauty and the barcode",[12,38547,38548],{},[12,38549,38550,4533],{},[15,38551,38552,38553,38556],{},"The biggest challenge was in the pendant itself. To ",[22,38554,38555],{},"stay true to the minimalist aesthetic, the team needed a QR code that could be engraved cleanly"," on a small metal surface. Standard QR codes, with their dense patterns and complex shapes, simply didn’t work. They were too detailed, too noisy, and often unreadable after engraving.",[12,38558,38559],{},[12,38560,38561],{},[76,38562,38563,38565],{},[79,38564],{"type":37376},[82,38566],{"alt":38545,"height":85,"src":38567,"width":87},"\u002Fimages\u002F2025\u002F07\u002FThe-beauty-and-the-barcode.png",[12,38569,38570],{},[12,38571,38572,4533],{},[15,38573,12159,38574,38576,38577,38580,38581,38583,38585,38587,38588,38591,38592,38594,38596,38598,38599,38602],{},[50,38575,273],{"href":272}," stepped in. By analyzing the root cause (QR density), we suggested an elegant fix: ",[22,38578,38579],{},"reduce the length of the underlying URL by using a custom short domain",". The shorter the URL, the simpler the QR pattern.",[399,38582],{},[399,38584],{},[399,38586],{},"This is how t.t-p.ai was born: a custom subdomain created specifically to minimize the visual complexity of the QR, without sacrificing functionality. The result was a ",[22,38589,38590],{},"clean, scannable code"," that could be laser-engraved onto jewelry without distorting its aesthetic.",[399,38593],{},[399,38595],{},[399,38597],{},"Thanks to Digital Link’s platform, ",[22,38600,38601],{},"the QR codes remain dynamic",", meaning the destination page can still be updated, refined, and personalized at any time, even after thousands of pendants have already been made.",[12,38604,38605],{},[12,38606,38607],{},[73,38608,38609,38617],{},[76,38610,38611,38613],{},[79,38612],{"type":37376},[82,38614],{"alt":38615,"height":85,"src":38616,"width":87},"How QR codes bring stories to life","\u002Fimages\u002F2025\u002F07\u002FHow-QR-codes-bring-stories-to-life.png",[11617,38618],{},[12,38620,38621],{},[12,38622,38623,4533],{},[89,38624,38615],{"id":38625},"how-qr-codes-bring-stories-to-life",[12,38627,38628],{},[12,38629,38630,38631,38634,38635,38637,38639,38640,38642,38644,38645,38648,38649,38651,38653,38654,37273],{},"\n\t\t\t\t\t\t\t\t\tEvery ",[22,38632,38633],{},"Traveling Pendant now comes to life ","the moment it’s scanned. The engraved QR code leads to a dedicated storytelling platform at stories.travelingpendants.com, where the wearer can read previous entries, share their own, and follow the necklace’s journey through time.\n",[399,38636],{},[399,38638],{},"\nNo apps, no logins. Just a seamless moment of connection between people across geographies and experiences.\n",[399,38641],{},[399,38643],{},"\nThe QR code acts as both ",[22,38646,38647],{},"a unique identifier and a narrative gateway",". Over time, each pendant becomes a living object, layered with sentiment, humor, memories, and fragments of the people who carried it.\n",[399,38650],{},[399,38652],{},"\nThe system is private by design but emotionally open. Contributors can leave anonymous notes, geotagged entries, or even embed photos, ",[22,38655,38656],{},"turning the simplest accessory into a rich narrative thread",[12,38658,38659],{},[12,38660,38661],{},[76,38662,38663,38665],{},[79,38664],{"type":37376},[82,38666],{"alt":38667,"height":85,"src":38668,"width":87},"Keeping stories simple and scannable","\u002Fimages\u002F2025\u002F07\u002FKeeping-stories-simple-and-scannable.png",[12,38670,38671],{},[12,38672,38673,4533],{},[89,38674,38667],{"id":38675},"keeping-stories-simple-and-scannable",[12,38677,38678],{},[12,38679,38680,4533],{},[15,38681,38682,38683,38685,38686,38689,38690,38692,38694,38695,38698,38699,38701,38703,38704,38707,38708,38710,38712,38713,38716,38717,38719,38721,38722,38725,38726,38728,38730,38731,38734],{},"For Traveling Pendants, working with ",[50,38684,273],{"href":272}," meant ",[22,38687,38688],{},"gaining flexibility without compromising simplicity",". The team was able to:",[399,38691],{},[399,38693],{},"Preserve the ",[22,38696,38697],{},"clean visual identity"," of the product thanks to minimal QR complexity",[399,38700],{},[399,38702],{},"Create a",[22,38705,38706],{}," long-term storytelling"," engine through dynamic, updateable links",[399,38709],{},[399,38711],{},"Maintain ",[22,38714,38715],{},"universal scan compatibility"," across all mobile devices, even with tiny engravings",[399,38718],{},[399,38720],{},"By leveraging the right tools behind the scenes, Traveling Pendants ensured that ",[22,38723,38724],{},"their product feels like magic ","when in reality, it’s powered by precision.",[399,38727],{},[399,38729],{},"As more pendants are made, and more stories are told, each scan becomes a tiny act of connection. ",[22,38732,38733],{},"From silent objects to digital memories",", Traveling Pendants proves that a QR code doesn’t just link to a website. It can link people.",{"title":566,"searchDepth":567,"depth":567,"links":38736},[],"How Traveling Pendants used Digital Link to create scannable, story-driven jewelry with a minimalist QR solution.",{},"\u002Fimages\u002F2025\u002F07\u002FTraveling-Pendants.png","\u002Fsuccess-stories\u002Ftraveling-pendants","2025-07-24T19:18:00+02:00",{"title":38452,"description":38737},"success-stories\u002Ftraveling-pendants","2025-09-01T16:52:55+02:00","Lso8VbiRvrTWsTnjjnJNI5Lye3Jffp_R8VdKRgbBOGQ",{"id":38747,"title":38748,"author":7,"body":38749,"category":7,"description":38959,"extension":612,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":38960,"navigation":614,"ogImage":38961,"path":38962,"publishedAt":38963,"sections":7,"seo":38964,"sourcePath":22000,"stem":38965,"updatedAt":38966,"videos":7,"__hash__":38967},"pages\u002Fsuccess-stories\u002Ftreat-street.md","Treat Street turns playful packaging into digital engagement",{"type":9,"value":38750,"toc":38957},[38751],[36696,38752,38755],{"className":38753,"id":36709},[36699,38754,36701,36702,36703,36704,36705,36706,36707],"post-13975",[12,38756,38757],{},[12,38758,38759,38771],{},[12,38760,38761],{},[12,38762,38763],{},[12,38764,38765],{},[12,38766,38767,4533],{},[89,38768,38770],{"id":38769},"treat-street-connects-humor-and-high-engagement-with-digital-link","Treat Street connects humor and high engagement with Digital Link",[12,38772,38773],{},[12,38774,38775],{},[12,38776,38777,38916,38925,38932],{},[12,38778,38779],{},[12,38780,38781,38792,38807,38832,38840,38845,38854,38866,38879,38886],{},[12,38782,38783],{},[12,38784,38785,38787,38788,38791],{},[22,38786,22001],{}," is not your average candy company. Known for their novelty confections, they’re the ",[22,38789,38790],{},"creators of The Perfect Man",", a solid milk chocolate figurine that blends cheeky design with nostalgic gifting.\t\t\t\t\t\t\t\t",[12,38793,38794],{},[12,38795,38796,38799,4533],{},[15,38797,38798],{},"It’s become a seasonal staple across major U.S. retailers, often spotted on Valentine’s Day shelves and other gifting occasions. But behind the playful branding is a team with serious retail know-how.",[15,38800,38801,38802,38806],{},"Founded by three professionals with deep roots in merchandising, logistics, and product development, ",[50,38803,22001],{"href":38804,"rel":38805,"target":2104},"https:\u002F\u002Fwww.treatstreet.com\u002F",[2103]," was born out of a simple insight: humor-driven gifting was underrepresented in the candy aisle. With The Perfect Man, they set out to change that, not just with a laugh, but with the operational muscle to scale. Their philosophy is clear: fun is a serious business. And now, they’re proving that smart packaging and digital tools can make even the funniest gift into a data-powered retail asset.",[12,38808,38809],{},[12,38810,38811],{},[12,38812,38813,38825,4533],{},[2905,38814,38815],{},[15,38816,38817,38818,38821,38822,386],{},"Our ",[22,38819,38820],{},"campaigns change all the time",". Thanks to Digital Link, ",[22,38823,38824],{},"our packaging doesn’t have to",[15,38826,38827,38828,38831],{},"Ashley Steinback, ",[22,38829,38830],{},"Social Media Manager"," @ Treat Street",[12,38833,38834],{},[12,38835,38836,4533],{},[89,38837,38839],{"id":38838},"shelf-life-is-short-engagement-shouldnt-be","Shelf life is short, engagement shouldn’t be",[12,38841,38842],{},[12,38843,38844],{},"\n\t\t\t\t\t\t\t\t\tAs demand for The Perfect Man grew, so did the complexity. Treat Street had to manage sales through multiple big-box retailers, each with their own compliance standards for packaging and labeling. A missing detail on a label or a misaligned pallet could result in expensive chargebacks.\t\t\t\t\t\t\t\t",[12,38846,38847],{},[12,38848,38849,4533],{},[82,38850],{"alt":38851,"height":36817,"src":38852,"title":38853,"width":36820},"Shelf life is short engagement shouldnt be","\u002Fimages\u002F2025\u002F06\u002FShelf-life-is-short-engagement-shouldnt-be-1024x587.webp","Treat Street connects humor and high engagement with Digital Link 2",[12,38855,38856],{},[12,38857,38858,38859,38862,38863,37273],{},"\n\t\t\t\t\t\t\t\t\tAt the same time, Treat Street wanted more than just shelf presence. They needed a way to connect with consumers beyond the initial laugh, something that could tell the story behind the product, highlight the humor and nostalgia, and turn each figurine into an ongoing conversation. ",[22,38860,38861],{},"With limited space on the box",", and even less time to capture attention, ",[22,38864,38865],{},"the team was looking for a solution that could blend physical appeal with digital engagement",[12,38867,38868],{},[12,38869,38870],{},[73,38871,38872,4533,38877],{},[82,38873],{"alt":38874,"height":36817,"src":38875,"title":38876,"width":36820},"The Perfect Man gets smarter","\u002Fimages\u002F2025\u002F06\u002FThe-Perfect-Man-gets-smarter-1024x587.webp","Treat Street connects humor and high engagement with Digital Link 3",[11617,38878],{},[12,38880,38881],{},[12,38882,38883,4533],{},[89,38884,38874],{"id":38885},"the-perfect-man-gets-smarter",[12,38887,38888],{},[12,38889,38890,38902,38909,4533],{},[15,38891,38892,38893,38896,38898,38901],{},"To meet these challenges, Treat Street ",[22,38894,38895],{},"implemented dynamic QR codes powered by ",[50,38897,273],{"href":272},[22,38899,38900],{}," across all their Perfect Man packaging",". These next-gen 2D codes opened the door to a fully flexible content strategy that could change with the seasons, support retailer compliance, and create richer experiences for consumers.",[15,38903,38904,38905,38908],{},"Scanning the QR on the box now leads shoppers to a curated mobile page featuring playful behind-the-scenes videos, like a “how it’s made” tour of the chocolate factory as well as gifting suggestions and special offers. ",[22,38906,38907],{},"The content adapts depending on the time of year",", so a Valentine’s Day campaign can effortlessly give way to a Mother’s Day message or a holiday promo, all without touching the packaging.",[15,38910,38911,38912,38915],{},"Behind the scenes, the team also ",[22,38913,38914],{},"benefits from analytics and retargeting capabilities",". Every scan provides insights into shopper behavior and helps Treat Street re-engage consumers online, while the codes remain fully compliant with retailer requirements, even if batch info, ingredients, or partner campaigns change. It’s a simple, scalable system that lets Treat Street act fast without losing control.",[12,38917,38918],{},[12,38919,38920,4533],{},[82,38921],{"alt":38922,"height":36817,"src":38923,"title":38924,"width":36820},"More than just chocolate","\u002Fimages\u002F2025\u002F06\u002FMore-than-just-chocolate-1024x587.webp","Treat Street connects humor and high engagement with Digital Link 4",[12,38926,38927],{},[12,38928,38929,4533],{},[89,38930,38922],{"id":38931},"more-than-just-chocolate",[12,38933,38934],{},[12,38935,38936,38937,38940,38941,38943,38945,38946,37069,38948,38950,38952,38953,38956],{},"\n\t\t\t\t\t\t\t\t\tWith Digital Link QR codes, The Perfect Man has evolved from a seasonal gag gift into a smart packaging success story. ",[22,38938,38939],{},"Each figurine now functions as a mini marketing funnel",", drawing traffic to Treat Street’s site, personalizing offers by season, and delivering delight far beyond the shelf.\n",[399,38942],{},[399,38944],{},"\nTheir digital-first approach allows the team to pivot campaign messaging quickly, fine-tune content based on consumer behavior, and maintain full regulatory compliance without reprinting a single box. For a fast-moving, seasonal brand, that kind of agility is a ",[22,38947,16810],{},[399,38949],{},[399,38951],{},"\nIn short, ",[22,38954,38955],{},"Treat Street has transformed a light-hearted product into a strategic asset",", one that brings laughter, loyalty, and measurable results with every scan.\t\t\t\t\t\t\t\t",{"title":566,"searchDepth":567,"depth":567,"links":38958},[],"Discover how Treat Street uses Digital Link QR codes to connect humor, storytelling, and smart packaging, all from a seasonal box of chocolate.",{},"\u002Fimages\u002F2025\u002F06\u002FTreat-Street.webp","\u002Fsuccess-stories\u002Ftreat-street","2025-06-16T17:05:52+02:00",{"title":38748,"description":38959},"success-stories\u002Ftreat-street","2026-02-10T14:51:11+01:00","k2M0lRNNjgM_bR3VUXchd-ehTw1oExdyEYapjWeBtmw",1786024418456]