[{"data":1,"prerenderedAt":70},["ShallowReactive",2],{"page-\u002Ffr\u002Flivres-blancs\u002Ffaire-de-l-emballage-un-canal-marketing":3,"related-\u002Ffr\u002Flivres-blancs\u002Ffaire-de-l-emballage-un-canal-marketing":69},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":14,"extension":15,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":16,"navigation":17,"ogImage":18,"path":19,"publishedAt":6,"sections":20,"seo":65,"sourcePath":66,"stem":67,"updatedAt":6,"videoPosition":6,"videos":6,"__hash__":68},"pages\u002Ffr\u002Flivres-blancs\u002Ffaire-de-l-emballage-un-canal-marketing.md","Faire de l’emballage un canal marketing : codes-barres 2D",null,{"type":8,"value":9,"toc":10},"minimark",[],{"title":11,"searchDepth":12,"depth":12,"links":13},"",3,[],"Libérez le potentiel de votre emballage pour engager les consommateurs et créer du lien avec eux.","md",{},true,"\u002Fimages\u002F2024\u002F12\u002FWhite-paper-packaging-1.webp","\u002Ffr\u002Flivres-blancs\u002Ffaire-de-l-emballage-un-canal-marketing",[21,28,42],{"type":22,"eyebrow":23,"title":24,"subtitle":25,"image":18,"imageAlt":24,"imageWidth":26,"imageHeight":27},"hero","Livre blanc","Faire de l’emballage un canal marketing grâce aux codes-barres 2D","Libérez le potentiel de votre emballage pour engager les consommateurs et créer du lien avec eux. Votre emballage n’est plus un simple contenant : c’est la meilleure occasion pour votre marque de laisser une impression durable. Découvrez comment les codes-barres 2D alimentés par les normes GS1 transforment l’emballage en un canal marketing dynamique.",1899,948,{"type":29,"eyebrow":23,"title":30,"background":31,"items":32},"featureGrid","Ce livre blanc explore","slate",[33,36,39],{"icon":34,"body":35},"bolt","Comment l’emballage interactif stimule l’engagement des consommateurs.",{"icon":37,"body":38},"chart","Des exemples concrets de marques qui fidélisent grâce aux produits connectés.",{"icon":40,"body":41},"rocket","Les bonnes pratiques pour raconter l’histoire de votre marque via l’emballage.",{"type":43,"formName":44,"layout":45,"eyebrow":46,"title":47,"body":48,"fields":49,"submitLabel":54,"successMessage":55,"downloadUrl":56,"downloadLabel":54,"assetNote":57,"consentNote":58,"labels":59,"background":64},"leadForm","wp-packaging","split","Livre blanc gratuit","Obtenez votre exemplaire","Téléchargez ce livre blanc et découvrez comment transformer votre produit en outil d’engagement direct auprès des consommateurs.",[50,51,52,53],"name","company","email","message","Téléchargez le livre blanc","Merci ! Votre livre blanc est prêt à être téléchargé.","\u002Fdownloads\u002Fturning-packaging-into-a-marketing-channel.pdf","PDF en anglais","En cliquant sur « Envoyer », vous acceptez les Conditions générales et la Politique de confidentialité.",{"name":60,"company":61,"email":62,"message":63},"Nom complet","Nom de l’entreprise","E-mail professionnel","Message","brand",{"title":5,"description":14},"\u002Ffr\u002Flivres-blancs\u002Ffaire-de-l-emballage-un-canal-marketing\u002F","fr\u002Flivres-blancs\u002Ffaire-de-l-emballage-un-canal-marketing","celjh1kuWJKhbnnWl8wB6FzoD8k_m3k6Ik2_Uo5zoW4",[],1790007608714]