[{"data":1,"prerenderedAt":70},["ShallowReactive",2],{"page-\u002Ffr\u002Fwebinaires\u002Fla-nouvelle-frontiere-emballage-moteur-marketing":3,"related-\u002Ffr\u002Fwebinaires\u002Fla-nouvelle-frontiere-emballage-moteur-marketing":69},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":14,"extension":15,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":16,"navigation":17,"ogImage":18,"path":19,"publishedAt":6,"sections":20,"seo":65,"sourcePath":66,"stem":67,"updatedAt":6,"videoPosition":6,"videos":6,"__hash__":68},"pages\u002Ffr\u002Fwebinaires\u002Fla-nouvelle-frontiere-emballage-moteur-marketing.md","La nouvelle frontière : l’emballage, moteur marketing",null,{"type":8,"value":9,"toc":10},"minimark",[],{"title":11,"searchDepth":12,"depth":12,"links":13},"",3,[],"Comment les codes QR nouvelle génération font de l’emballage un canal marketing : storytelling, expériences interactives et conformité réglementaire.","md",{},true,"\u002Fimages\u002F2024\u002F12\u002FThe-new-frontier-1-1024x495.webp","\u002Ffr\u002Fwebinaires\u002Fla-nouvelle-frontiere-emballage-moteur-marketing",[21,30,44],{"type":22,"eyebrow":23,"title":24,"subtitle":25,"image":26,"imageAlt":27,"imageWidth":28,"imageHeight":29},"hero","Webinaire","La nouvelle frontière : transformer l’emballage en moteur marketing","L’emballage est bien plus qu’un contenant : c’est un puissant canal marketing. Participez à ce webinaire pour découvrir comment les codes QR nouvelle génération enrichissent le storytelling de marque, créent des expériences consommateur interactives et garantissent la conformité réglementaire, grâce à des stratégies d’emballage innovantes.","\u002Fimages\u002F2024\u002F12\u002FThe-new-frontier-1.webp","La nouvelle frontière",2532,1224,{"type":31,"eyebrow":23,"title":32,"background":33,"items":34},"featureGrid","Ce que vous apprendrez :","slate",[35,38,41],{"icon":36,"body":37},"bolt","Comment les codes-barres 2D transforment l’emballage en point de contact consommateur résolument numérique.",{"icon":39,"body":40},"chart","Des exemples concrets de marques qui font de leur emballage un outil d’engagement.",{"icon":42,"body":43},"rocket","Le double rôle des codes QR pour renforcer la conformité et l’interaction avec les clients.",{"type":45,"formName":46,"layout":47,"eyebrow":48,"title":49,"body":50,"fields":51,"submitLabel":49,"successMessage":56,"assetNote":57,"consentNote":58,"labels":59,"background":64},"leadForm","webinar-new-frontier","split","Webinaire gratuit","Inscrivez-vous pour visionner","Inscrivez-vous et visionnez-le dès maintenant !",[52,53,54,55],"name","company","email","message","Merci ! Nous vous enverrons les détails du webinaire par e-mail.","Enregistrement en anglais","En cliquant sur « Envoyer », vous acceptez les Conditions générales et la Politique de confidentialité.",{"name":60,"company":61,"email":62,"message":63},"Nom complet","Nom de l’entreprise","E-mail professionnel","Message","brand",{"title":5,"description":14},"\u002Ffr\u002Fwebinaires\u002Fla-nouvelle-frontiere-emballage-moteur-marketing\u002F","fr\u002Fwebinaires\u002Fla-nouvelle-frontiere-emballage-moteur-marketing","W1Px7xhy1svcFUYqLERmjHcnfaN0eyH2LCBBoB18cPo",[],1790247870450]