[{"data":1,"prerenderedAt":16013},["ShallowReactive",2],{"listing-Guides":3},[4,168,491,695,890,1138,1355,1723,2616,3026,3442,3825,4384,5039,5655,6211,6825,7434,7802,8935,9401,9511,10469,11027,11347,12140,12581,13126,14225,14982,15806],{"id":5,"title":6,"author":7,"body":8,"category":7,"description":156,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":158,"navigation":159,"ogImage":160,"path":161,"publishedAt":162,"sections":7,"seo":163,"sourcePath":164,"stem":165,"updatedAt":166,"videos":7,"__hash__":167},"pages\u002Fguides\u002Feu-detergents-regulation-digital-product-passport.md","EU Detergents Regulation Digital Product Passport",null,{"type":9,"value":10,"toc":143},"minimark",[11],[12,13,14,18,21,26,29,32,35,39,42,45,48,51,55,58,61,64,67,71,74,77,80,84,87,90,93,97,100,103,107,110,113,116,119,130,134,137,140],"div",{},[15,16,17],"p",{},"The EU has a habit of announcing regulatory change well in advance and then watching companies scramble anyway. Regulation (EU) 2026\u002F405 on detergents and surfactants is no exception. Signed on 11 February 2026, it replaces the 2004 framework and does something that goes well beyond updating ingredient lists or safety thresholds. It brings the detergents sector into the EU’s digital compliance era, anchored by a Digital Product Passport that is now a legal instrument, not a pilot or a recommendation.",[15,19,20],{},"The application date is 23 September 2029. That sounds distant. It is not. The period between now and then is an implementation phase, not a pause, and the infrastructure decisions made in 2026 and 2027 will determine how smooth or painful the final stretch is.",[22,23,25],"h2",{"id":24},"what-the-regulation-actually-changes","What the regulation actually changes",[15,27,28],{},"The 2004 detergents framework was built around physical labelling. Information lived on the pack. The new regulation keeps physical labelling but adds a structured digital channel on top of it, a Digital Product Passport (DPP) that must be accessible free of charge, without login, connected to a persistent unique product identifier, and available for ten years from the date the product is placed on the market.",[15,30,31],{},"This is not a label refresh. It is a shift in the fundamental model of how compliance information is stored, accessed, and verified. The DPP must be machine-readable, searchable, and transferable. It must be built on open standards. And it must be reachable through a data carrier that is physically present on the label or packaging, or on accompanying documents in bulk transport scenarios.",[15,33,34],{},"The regulation maps obligations across the supply chain. Manufacturers are the primary duty-holders, but importers and distributors also have defined responsibilities, including checks on labelling and digital information availability. For distance sales, the rules are explicit: online offers must display label information and provide either a copy of the data carrier or the unique product identifier, so the information is visible before purchase, not just after delivery.",[22,36,38],{"id":37},"how-the-digital-product-passport-works","How the Digital Product Passport works",[15,40,41],{},"Chapter V of the regulation creates the detergent-specific DPP framework. Before a detergent or end-user surfactant can be placed on the market, the responsible economic operator must create the passport, ensure it is accurate and up to date, and keep it accessible for the full ten-year period.",[15,43,44],{},"The passport is reached through a data carrier printed or otherwise physically present on the pack. That carrier links to a persistent, unique product identifier aligned with the ESPR rules on identifiers and data carriers. The logic here is deliberate: the detergent DPP is designed to be interoperable with the broader EU digital compliance architecture, including the Ecodesign for Sustainable Products Regulation and the EU’s central DPP registry.",[15,46,47],{},"Before placing a product on the market, the operator must upload the product’s unique product identifier and its unique operator identifier to that EU DPP registry. The registry returns a unique registration identifier. From 23 September 2029, or from the moment the interconnection with the EU Customs Single Window is operational (whichever comes later), customs authorities will use that registration identifier to verify products at the EU border. A scan at the border becomes a compliance check.",[15,49,50],{},"Where other EU law already requires a passport or data carrier access for the same product, the regulation expects a single DPP and a single data carrier. No duplication, no parallel systems running separately.",[22,52,54],{"id":53},"the-digital-label-related-but-not-the-same-thing","The digital label: related but not the same thing",[15,56,57],{},"Alongside the DPP, the regulation introduces a digital label. The two serve different purposes and it is worth keeping them clearly distinct.",[15,59,60],{},"The digital label governs how certain information is presented digitally to end-users. It must be accessible via the same data carrier as the DPP, searchable, compatible with widely used technologies, available across the EU, and maintained for ten years. If the digital label is temporarily unavailable, operators must be able to provide the information by other means on request.",[15,62,63],{},"The DPP, by contrast, is the structured dataset that supports regulatory transparency and enforcement. It is what authorities query. It is the layer that customs checks, that market surveillance uses, and that the Commission can access according to the rights defined in the regulation.",[15,65,66],{},"In a well-designed deployment, the two align: the consumer-facing content and the authority-facing data tell the same story, accessed through the same carrier, served from the same underlying source. Getting there requires deliberate architecture, not two separate workflows bolted together at the last minute.",[22,68,70],{"id":69},"privacy-access-rights-and-what-operators-cannot-do","Privacy, access rights, and what operators cannot do",[15,72,73],{},"The regulation includes privacy and security requirements that are easy to overlook in the compliance conversation but matter operationally. Operators must not track usage of the online passport beyond what is strictly necessary to provide it. Personal data cannot be stored in the passport without explicit consent.",[15,75,76],{},"Access rights are tiered. Consumers, economic operators, national authorities, customs, and the Commission each access the passport according to their respective permissions, but all of them do so free of charge and without registration requirements. Designing that access architecture correctly from the start is significantly easier than retrofitting it later.",[15,78,79],{},"The Commission will issue implementing acts that specify data carrier layout and positioning, the standards to be used, access rights in detail, and which actors may update which data fields. Tracking those acts as they emerge is part of the implementation work, not a post-2029 concern.",[22,81,83],{"id":82},"transitional-arrangements-and-what-they-do-not-excuse","Transitional arrangements and what they do not excuse",[15,85,86],{},"The regulation enters into force twenty days after publication in the Official Journal. Most provisions apply from 23 September 2029. Transitional provisions allow certain products that comply with the old regime to remain on the market until 23 September 2030, providing a runway for conversion rather than an overnight cutoff.",[15,88,89],{},"What the transitional arrangements do not provide is a reason to delay planning. The registry must be populated before products are placed on the market. The data carrier must be present on physical packaging, which means it needs to be designed and integrated into packaging production well before the product ships. Formulation changes, safety updates, and classification changes must flow through to the DPP reliably and promptly, which means update workflows need to exist before the passport goes live, not after.",[15,91,92],{},"Companies that treat 2029 as the starting line will find themselves working backwards from a deadline with infrastructure gaps that take months to close.",[22,94,96],{"id":95},"why-this-matters-beyond-the-detergents-sector","Why this matters beyond the detergents sector",[15,98,99],{},"Detergents are not an isolated case. They join toys, construction products, and other sectors already moving toward passport-based compliance under EU product law. The explicit interoperability between the detergent DPP, the ESPR system, the central registry, and customs is a signal about where EU product regulation is heading as a whole.",[15,101,102],{},"The direction is a single, standardised, scannable entry point that works simultaneously for consumers reading ingredient information, for online marketplaces verifying listings before purchase, and for border authorities checking imports at speed. For any organisation managing product data across multiple categories or markets, the detergent DPP is a practical preview of the broader model.",[22,104,106],{"id":105},"what-does-operational-readiness-actually-look-like","What does operational readiness actually look like?",[15,108,109],{},"Getting ready for the detergent DPP is a data and infrastructure problem before it is a compliance problem. The practical steps follow a clear logic.",[15,111,112],{},"Assign ownership for the DPP dataset and map each required field to an authoritative source system. That source of truth needs to be maintained, not just populated once. Build update workflows that trigger automatically when formulations, safety classifications, or regulatory information change. Design the data carrier strategy early so it remains visible on pack and in distance sales environments throughout the product lifecycle.",[15,114,115],{},"Prepare to upload identifiers to the EU registry before placing products on the market, and to present the unique registration identifier at import from 2029 onwards. Align privacy and access control practices with the regulation’s requirements from the design phase, not as a late-stage review.",[15,117,118],{},"And track the Commission’s implementing acts. They will define the specifics: carrier positioning, technical standards, field-level update permissions. Those details matter for anyone building the underlying infrastructure.",[120,121,122],"figure",{},[123,124],"img",{"alt":125,"height":126,"src":127,"title":128,"width":129},"Team reviewing compliance documents and data dashboard in an office",619,"\u002Fimages\u002F2026\u002F03\u002FTeam-reviewing-compliance-documents-and-data-dashboard-in-an-office-1024x619.webp","EU Detergents Regulation Digital Product Passport: Timelines, duties, and what changes in practice 1",1024,[22,131,133],{"id":132},"is-the-detergent-dpp-a-preview-of-what-comes-next","Is the detergent DPP a preview of what comes next?",[15,135,136],{},"For organisations operating across EU product categories, it almost certainly is. The policy logic driving the detergent DPP is the same one shaping battery passports, textile passports, and the ESPR framework more broadly. Move critical information into a structured, interoperable digital channel. Make it checkable at speed. Make it available online and at the border.",[15,138,139],{},"Companies that invest now in passport-ready data architecture, persistent identifiers, and reliable data carrier design will not only be ready for detergents by 2029. They will be better positioned for the broader shift to digital compliance that is already underway across EU product law.",[15,141,142],{},"The regulation is signed. The date is set. What happens between now and September 2029 is a choice.",{"title":144,"searchDepth":145,"depth":145,"links":146},"",3,[147,149,150,151,152,153,154,155],{"id":24,"depth":148,"text":25},2,{"id":37,"depth":148,"text":38},{"id":53,"depth":148,"text":54},{"id":69,"depth":148,"text":70},{"id":82,"depth":148,"text":83},{"id":95,"depth":148,"text":96},{"id":105,"depth":148,"text":106},{"id":132,"depth":148,"text":133},"Regulation (EU) 2026\u002F405 introduces a Digital Product Passport for detergents. Learn what it requires, how it works, and what readiness looks like.","md",{},true,"\u002Fimages\u002F2026\u002F03\u002FEU-Detergents-Regulation-Digital-Product-Passport.webp","\u002Fguides\u002Feu-detergents-regulation-digital-product-passport","2026-03-30T18:45:23+02:00",{"title":6,"description":156},"\u002Fguides\u002Feu-detergents-regulation-digital-product-passport\u002F","guides\u002Feu-detergents-regulation-digital-product-passport","2026-03-30T18:45:25+02:00","AaYAFlGNCZpoNME1geExXsWcJXkc6noD3JrkJhIIALM",{"id":169,"title":170,"author":7,"body":171,"category":7,"description":481,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":482,"navigation":159,"ogImage":483,"path":484,"publishedAt":485,"sections":7,"seo":486,"sourcePath":487,"stem":488,"updatedAt":489,"videos":7,"__hash__":490},"pages\u002Fguides\u002Feu-construction-products-regulation.md","EU Construction Products Regulation 2024\u002F3110",{"type":9,"value":172,"toc":471},[173],[12,174,175,179,186,189,192,196,203,206,213,229,232,241,244,248,255,263,266,269,283,286,290,293,296,299,310,313,316,320,323,326,337,340,343,346,355,358,369,373,376,379,382,393,396,400,403,406,420,423,426,443,446,449,453,456,462,465,468],{},[22,176,178],{"id":177},"the-digital-product-passport-is-now-enforceable-infrastructure","The Digital Product Passport is now enforceable infrastructure",[15,180,181,182,185],{},"The ",[183,184,170],"strong",{}," marks a decisive shift in how product compliance is structured in the European Union. The Digital Product Passport (DPP) is no longer a future-facing policy idea. It is embedded in EU law through horizontal and sector-specific legislation, including CPR 2024, and is positioned as a standardized compliance interface across regulated product categories.",[15,187,188],{},"The core purpose of the DPP is clear: to make structured product information accessible across the value chain, strengthen regulatory compliance, improve sustainability reporting, and reinforce market surveillance. For construction products, 2026 represents the beginning of a structured implementation phase.",[15,190,191],{},"Understanding this regulation now is not about theory. It is about preparing for operational change.",[22,193,195],{"id":194},"what-is-regulation-eu-20243110","What is Regulation (EU) 2024\u002F3110?",[15,197,198,199,202],{},"Regulation (EU) 2024\u002F3110, adopted on 27 November 2024, lays down harmonised rules for the marketing of construction products and repeals Regulation (EU) No 305\u002F2011. Commonly referred to as ",[183,200,201],{},"CPR 2024",", it modernises and recasts the EU framework governing construction products placed on the EU market.",[15,204,205],{},"While it replaces the previous regime, it preserves transitional continuity where necessary. The European Commission has described CPR 2024 as a major step toward digitalising the construction ecosystem.",[15,207,208,209,212],{},"A central element of that digitalisation is the ",[183,210,211],{},"construction Digital Product Passport",", designed to carry regulated information such as:",[214,215,216,220,223,226],"ul",{},[217,218,219],"li",{},"Declarations of performance",[217,221,222],{},"Declarations of conformity",[217,224,225],{},"Safety information",[217,227,228],{},"Instructions for use",[15,230,231],{},"The legal message is twofold:",[233,234,235,238],"ol",{},[217,236,237],{},"The Digital Product Passport now exists as a matter of EU law and is moving toward becoming a standard compliance interface across regulated sectors.",[217,239,240],{},"The detailed obligations will be staged through Commission delegated and implementing acts, which define datasets, access rules, technical standards, and mandatory timelines.",[15,242,243],{},"The regulation establishes the structure. The Commission will determine the operational details.",[22,245,247],{"id":246},"the-eu-dpp-architecture-under-the-espr","The EU DPP architecture under the ESPR",[15,249,250,251,254],{},"The horizontal legal backbone of the Digital Product Passport is Regulation (EU) 2024\u002F1781, the ",[183,252,253],{},"Ecodesign for Sustainable Products Regulation (ESPR)",".",[15,256,181,257,262],{},[258,259,261],"a",{"href":260},"\u002Fnews\u002Fthe-espr-working-plan-textiles\u002F","ESPR introduces the DPP"," as a core mechanism to support sustainable products through standardized, shareable information. However, it operates as framework legislation. It defines the governance structure and legal architecture but leaves product-specific obligations to be specified progressively through subsequent Commission measures.",[15,264,265],{},"This “framework first, specificity next” model is deliberate.",[15,267,268],{},"Under the ESPR, DPP requirements become operational only when the Commission adopts delegated and implementing acts for a specific product group. These acts determine:",[214,270,271,274,277,280],{},[217,272,273],{},"What information must be included in the passport",[217,275,276],{},"Which economic operators are responsible for providing it",[217,278,279],{},"How access rights are structured",[217,281,282],{},"What interoperability and technical standards apply",[15,284,285],{},"In practical terms, compliance is not triggered simply because the ESPR exists. It is triggered when the Commission activates product-group-specific rules that make the passport enforceable for that category.",[22,287,289],{"id":288},"when-does-cpr-2024-apply-and-why-2026-matters","When does CPR 2024 apply and why 2026 matters",[15,291,292],{},"CPR 2024 entered into force on 7 January 2025 and became generally applicable on 8 January 2026.",[15,294,295],{},"Its application is staged. Certain structural provisions apply earlier, while enforcement-related elements, including penalties under Article 96, apply later. This sequencing confirms that from January 2026, construction products are among the early sectors being reorganised around digital information flows.",[15,297,298],{},"The 2026 milestone is therefore not symbolic. It marks:",[214,300,301,304,307],{},[217,302,303],{},"The start of general applicability of the new CPR framework",[217,305,306],{},"The beginning of implementation cycles driven by delegated and implementing acts",[217,308,309],{},"The convergence of technical specifications and market surveillance expectations",[15,311,312],{},"In December 2025, the Commission published the First CPR Working Plan for 2026–2029. The document explicitly identifies the Digital Product Passport as a central pillar of the new CPR system and outlines the progressive development of harmonised technical specifications and compliance infrastructure.",[15,314,315],{},"For manufacturers and supply chain actors, this signals that regulatory implementation is now in motion.",[22,317,319],{"id":318},"the-construction-digital-product-passport-under-cpr-2024","The construction Digital Product Passport under CPR 2024",[15,321,322],{},"CPR 2024 does not treat the DPP as optional supplementary information. It establishes a dedicated legal basis for a construction-specific DPP system.",[15,324,325],{},"Under Chapter X of CPR 2024, the Commission is empowered to adopt delegated acts to create and govern the “construction digital product passport system.” This includes defining:",[214,327,328,331,334],{},[217,329,330],{},"Governance rules",[217,332,333],{},"Access rights design",[217,335,336],{},"Operational conditions",[15,338,339],{},"These delegated acts are the regulatory bridge between legislative intent and enforceable compliance.",[15,341,342],{},"The CPR’s logic is clear: the construction DPP will consolidate and transmit regulated product information in a structured, interoperable format across the value chain. It is designed to support sustainability assessments and performance evaluation at both product and building level.",[15,344,345],{},"The Commission’s communications align this with the broader ESPR objective of standardized product data serving sustainability and compliance goals.",[120,347,348],{},[120,349,350],{},[123,351],{"alt":352,"height":126,"src":353,"title":354,"width":129},"Show multiple regulated product categories unified through digital identification infrastructure","\u002Fimages\u002F2026\u002F02\u002FShow-multiple-regulated-product-categories-unified-through-digital-identification-infrastructure-1024x619.webp","EU Construction Products Regulation 2024\u002F3110 and the Digital Product Passport 1",[15,356,357],{},"In short:",[214,359,360,363,366],{},[217,361,362],{},"CPR 2024 embeds the DPP in construction product law.",[217,364,365],{},"Delegated acts will define its operational dataset and mandatory status.",[217,367,368],{},"The moment of obligation will depend on product-group-specific activation.",[22,370,372],{"id":371},"a-broader-shift-toward-passport-based-compliance-in-the-eu","A broader shift toward passport-based compliance in the EU",[15,374,375],{},"Construction products are not an isolated case.",[15,377,378],{},"The EU is moving toward a passport-based compliance model across multiple regulated sectors. A clear precedent is the Batteries Regulation (EU) 2023\u002F1542, which requires certain batteries placed on the EU market to carry an electronic “battery passport” from 18 February 2027.",[15,380,381],{},"This demonstrates that the EU’s approach is consistent:",[233,383,384,387,390],{},[217,385,386],{},"Establish the legal architecture.",[217,388,389],{},"Define sector-specific requirements.",[217,391,392],{},"Stage applicability with clear enforcement dates.",[15,394,395],{},"The Digital Product Passport is becoming compliance infrastructure, not optional transparency tooling.",[22,397,399],{"id":398},"what-economic-operators-should-do-now","What economic operators should do now",[15,401,402],{},"For manufacturers, authorised representatives, importers, distributors, and other supply chain actors, the question is no longer whether the DPP will apply.",[15,404,405],{},"The real questions are:",[214,407,408,411,414,417],{},[217,409,410],{},"When will the Commission adopt product-group rules relevant to your portfolio?",[217,412,413],{},"What dataset will be required?",[217,415,416],{},"How will access rights be structured?",[217,418,419],{},"What interoperability standards will apply?",[15,421,422],{},"Companies active in the construction products value chain should treat 2026 as the start of sustained implementation.",[15,424,425],{},"Preparation should include:",[214,427,428,431,434,437,440],{},[217,429,430],{},"Mapping required product data",[217,432,433],{},"Identifying declarations of performance and conformity datasets",[217,435,436],{},"Designing governance and access control structures",[217,438,439],{},"Ensuring systems can deliver structured, machine-readable information",[217,441,442],{},"Aligning internal digital architecture to passport-ready formats",[15,444,445],{},"One common mistake is waiting for the final delegated act before preparing. By the time technical specifications are finalised, companies without structured data architecture will face compressed implementation timelines.",[15,447,448],{},"Early preparation reduces compliance risk.",[22,450,452],{"id":451},"from-policy-discussion-to-enforceable-digital-infrastructure","From policy discussion to enforceable digital infrastructure",[15,454,455],{},"The EU has moved from conceptual debate to enforceable regulatory infrastructure.",[15,457,458,459,461],{},"The Digital Product Passport is established in law through the ESPR and reinforced through sectoral legislation such as the ",[183,460,170],{},". CPR 2024 integrates the construction DPP directly into product compliance architecture.",[15,463,464],{},"What remains is staged operationalisation through delegated and implementing acts.",[15,466,467],{},"For the construction sector, 2026 marks the beginning of a structured implementation phase. Companies that treat the DPP as a future administrative burden may struggle. Those that treat it as a core element of digital compliance architecture will be positioned to adapt as product-group requirements crystallise.",[15,469,470],{},"The transition is not hypothetical. It is regulatory, staged, and underway.",{"title":144,"searchDepth":145,"depth":145,"links":472},[473,474,475,476,477,478,479,480],{"id":177,"depth":148,"text":178},{"id":194,"depth":148,"text":195},{"id":246,"depth":148,"text":247},{"id":288,"depth":148,"text":289},{"id":318,"depth":148,"text":319},{"id":371,"depth":148,"text":372},{"id":398,"depth":148,"text":399},{"id":451,"depth":148,"text":452},"Understand EU Construction Products Regulation 2024\u002F3110 and how the Digital Product Passport reshapes compliance for construction products.",{},"\u002Fimages\u002F2026\u002F02\u002FEU-Construction-Products-Regulation-20243110-and-the-Digital-Product-Passport.webp","\u002Fguides\u002Feu-construction-products-regulation","2026-02-16T17:33:30+01:00",{"title":170,"description":481},"\u002Fguides\u002Feu-construction-products-regulation\u002F","guides\u002Feu-construction-products-regulation","2026-02-16T17:33:32+01:00","48EdUToqCWWZK8GtRx-mfADu8HogwOhAFz0Jeo7EwsQ",{"id":492,"title":493,"author":7,"body":494,"category":7,"description":684,"extension":157,"heading":685,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":686,"navigation":159,"ogImage":687,"path":688,"publishedAt":689,"sections":7,"seo":690,"sourcePath":691,"stem":692,"updatedAt":693,"videos":7,"__hash__":694},"pages\u002Fguides\u002Fproduct-page.md","Product page optimization with Smart Product Pages",{"type":9,"value":495,"toc":668},[496],[12,497,498,511,515,518,522,525,529,535,549,553,556,566,570,573,577,580,584,587,591,594,598,604,608,611,621,625,631,635,638,642,645,655,659,662],{},[15,499,500,501,505,506,510],{},"A well-designed product page is the heart of every ecommerce website. It’s where visitors become buyers, and where your brand’s promise is tested through images, words, and experience. A great product page combines high quality images, concise and informative descriptions, and social proof that builds trust and purchase confidence. ",[258,502,504],{"href":503},"\u002F","Digital Link",", an innovator in ecommerce and connected packaging technology, helps brands achieve all this with its ",[258,507,509],{"href":508},"\u002Fproduct\u002Fsmart-product-pages\u002F","Smart Product Pages"," — designed to optimize every step of the online shopping experience.",[22,512,514],{"id":513},"what-makes-a-product-page-truly-effective","What makes a product page truly effective?",[15,516,517],{},"An optimized product page focuses on clarity, speed, and emotion. Visitors want detailed information, but they also expect simplicity. Each element — from product photos to technical details — should help potential customers make a decision quickly and confidently. Digital Link’s Smart Product Pages make this balance possible by combining dynamic design, easy content updates, and brand customization. With Smart Product Pages, you can create consistent, high performing experiences across your entire ecommerce website.",[22,519,521],{"id":520},"how-important-are-high-quality-product-images-and-videos","How important are high quality product images and videos?",[15,523,524],{},"Visuals sell. In ecommerce, high quality images and lifestyle photos are not decoration — they’re decision drivers. A potential buyer relies on them to imagine how a product fits their life. Digital Link’s Smart Product Pages make it easy to showcase product photography, 360° views, or embedded product video to enhance credibility and engagement. Brands using detailed product photography and dynamic visual content within Smart Product Pages often see higher conversion rates and greater buyer confidence.",[22,526,528],{"id":527},"why-does-product-page-optimization-matter","Why does product page optimization matter?",[15,530,531,532,534],{},"Poorly designed product pages can lose customers in seconds. If product pages load quickly, provide key product details, and are mobile friendly, users stay longer and buy more. Smart Product Pages from ",[258,533,504],{"href":503}," are optimized for speed and usability, ensuring that your online store performs smoothly across all devices. This optimization improves conversions, retention, and overall customer satisfaction.",[120,536,537],{},[538,539,540,543],"picture",{},[541,542],"source",{},[123,544],{"alt":545,"height":546,"src":547,"width":548},"Developer checking ecommerce site speed and performance across devices.",440,"\u002Fimages\u002F2025\u002F10\u002FDeveloper-checking-ecommerce-site-speed-and-performance-across-devices.png",728,[22,550,552],{"id":551},"how-to-write-compelling-product-descriptions","How to write compelling product descriptions",[15,554,555],{},"Great product descriptions do more than list features — they tell stories. Use a clear brand voice that reflects your identity and values. Concise and informative descriptions should highlight the product’s benefits, not just its specs. With Smart Product Pages, brands can easily update or localize descriptions for multiple markets, ensuring consistency and clarity everywhere. Each page is structured to guide readers naturally through key product details, encouraging them to complete their purchase.",[120,557,558],{},[538,559,560,562],{},[541,561],{},[123,563],{"alt":564,"height":546,"src":565,"width":548},"Copywriter writing detailed product descriptions for an ecommerce site.","\u002Fimages\u002F2025\u002F10\u002FCopywriter-writing-detailed-product-descriptions-for-an-ecommerce-site.png",[22,567,569],{"id":568},"how-can-social-proof-influence-purchasing-decisions","How can social proof influence purchasing decisions?",[15,571,572],{},"Customer feedback and testimonials are essential for buyer confidence. Positive reviews, customer photos, and product ratings help reassure visitors that the product delivers on its promise. Smart Product Pages simplify this process by integrating social proof directly into the layout. User generated content, reviews, and ratings appear seamlessly alongside product images and descriptions, giving visitors a transparent view of real customer experiences.",[22,574,576],{"id":575},"what-role-do-interactive-elements-play","What role do interactive elements play?",[15,578,579],{},"Dynamic elements like image zoom, color selectors, and product comparison tools encourage shoppers to interact with your ecommerce site. They simulate an in store experience where users can explore before buying. Digital Link’s Smart Product Pages include interactive modules that make browsing intuitive and responsive. They’re built to engage customers through motion and interactivity while maintaining quick load times and consistent design.",[22,581,583],{"id":582},"how-to-showcase-complementary-products","How to showcase complementary products",[15,585,586],{},"Cross selling and upselling can raise your average order value. Displaying complementary products under each listing helps guide customers through the buying process. Smart Product Pages automatically connect related products or accessories, creating logical recommendations that feel personalized and relevant. This intelligent linking system helps increase conversions while improving the overall user experience.",[22,588,590],{"id":589},"how-can-product-pages-express-brand-values","How can product pages express brand values?",[15,592,593],{},"A product page is more than a catalog — it’s a statement of your brand’s identity. From the tone of your copy to the design examples and typography, every detail reflects who you are. Smart Product Pages are fully customizable, allowing brands to express their visual identity and brand voice consistently. With flexible templates and editable modules, businesses can maintain design coherence across their entire product catalog.",[22,595,597],{"id":596},"what-are-the-best-product-page-examples-to-follow","What are the best product page examples to follow?",[15,599,600,601,603],{},"The best product page examples balance aesthetics and usability. Shopify product pages are known for their clean layout and persuasive storytelling. Smart Product Pages by ",[258,602,504],{"href":503}," bring that same philosophy to life — offering structure, flexibility, and data driven design that can adapt to different industries. Many ecommerce sites use them to simplify updates and maintain brand consistency across hundreds of SKUs.",[22,605,607],{"id":606},"how-to-include-technical-details-without-losing-attention","How to include technical details without losing attention",[15,609,610],{},"Technical details like dimensions, materials, and product specs are essential, but they should never overwhelm the reader. Place them under expandable sections or use bullet points for quick scanning. Digital Link’s Smart Product Pages are designed for this: they provide structured layouts where detailed information stays accessible but never intrusive, helping users navigate specs without distraction.",[120,612,613],{},[538,614,615,617],{},[541,616],{},[123,618],{"alt":619,"height":546,"src":620,"width":548},"Product page showing organized technical specifications clearly.","\u002Fimages\u002F2025\u002F10\u002FProduct-page-showing-organized-technical-specifications-clearly.png",[22,622,624],{"id":623},"how-can-product-pages-support-customer-journey-and-engagement","How can product pages support customer journey and engagement?",[15,626,627,628,630],{},"A great product page doesn’t end at the “Add to Cart” button. It encourages shoppers to stay engaged with your brand. With Smart Product Pages, you can link educational resources, tutorials, or complementary items to keep the experience going. ",[258,629,504],{"href":503}," also provides analytics tools that help brands monitor engagement and refine their product storytelling based on real data.",[22,632,634],{"id":633},"how-to-create-product-pages-that-convert-visitors-into-happy-customers","How to create product pages that convert visitors into happy customers",[15,636,637],{},"Creating optimized product pages requires collaboration between designers, copywriters, and sales reps. Each professional contributes to aligning visuals, tone, and technical accuracy. Digital Link’s Smart Product Pages streamline this collaboration with intuitive tools that simplify editing, content management, and updates. The result is a dedicated webpage for each product that informs, engages, and persuades.",[22,639,641],{"id":640},"what-elements-inspire-purchase-confidence","What elements inspire purchase confidence?",[15,643,644],{},"Trust comes from transparency. Include visible product availability, shipping costs, return policies, and contact options. When potential buyers can easily find this information, it strengthens their decision making process. Smart Product Pages display this data clearly and dynamically, adjusting automatically based on location or availability. This reduces uncertainty and builds purchase confidence.",[120,646,647],{},[538,648,649,651],{},[541,650],{},[123,652],{"alt":653,"height":546,"src":654,"width":548},"Customer happily unboxing a product purchased from an online store.","\u002Fimages\u002F2025\u002F10\u002FCustomer-happily-unboxing-a-product-purchased-from-an-online-store.png",[22,656,658],{"id":657},"how-does-a-strong-product-page-boost-long-term-customer-loyalty","How does a strong product page boost long-term customer loyalty?",[15,660,661],{},"A compelling product page is not just about immediate sales — it’s about lasting relationships. When customers enjoy their online shopping experience and find clear, honest information, they return. Digital Link’s Smart Product Pages help brands achieve this by combining design, interactivity, and performance into a single, scalable solution. The result is an ecommerce experience that builds loyalty through trust and convenience.",[15,663,664,665,667],{},"By investing in product page optimization with ",[258,666,504],{"href":503},", you create a digital storefront that mirrors the warmth, trust, and guidance of an in store experience — one that converts visitors into loyal customers who keep coming back.",{"title":144,"searchDepth":145,"depth":145,"links":669},[670,671,672,673,674,675,676,677,678,679,680,681,682,683],{"id":513,"depth":148,"text":514},{"id":520,"depth":148,"text":521},{"id":527,"depth":148,"text":528},{"id":551,"depth":148,"text":552},{"id":568,"depth":148,"text":569},{"id":575,"depth":148,"text":576},{"id":582,"depth":148,"text":583},{"id":589,"depth":148,"text":590},{"id":596,"depth":148,"text":597},{"id":606,"depth":148,"text":607},{"id":623,"depth":148,"text":624},{"id":633,"depth":148,"text":634},{"id":640,"depth":148,"text":641},{"id":657,"depth":148,"text":658},"Learn how a smart product page turns ecommerce best practices into real results with optimized visuals, descriptions, and customer engagement.","How to build a high-performing product page with Digital Link",{},"\u002Fimages\u002F2025\u002F10\u002FProduct-page.png","\u002Fguides\u002Fproduct-page","2025-10-29T18:15:32+01:00",{"title":493,"description":684},"\u002Fguides\u002Fproduct-page\u002F","guides\u002Fproduct-page","2025-10-29T18:15:35+01:00","d6gHd7nDCfGtl6AjNJdoxXGtV4HXUSYRZ0DWHSHXLC8",{"id":696,"title":697,"author":7,"body":698,"category":7,"description":880,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":881,"navigation":159,"ogImage":882,"path":883,"publishedAt":884,"sections":7,"seo":885,"sourcePath":886,"stem":887,"updatedAt":888,"videos":7,"__hash__":889},"pages\u002Fguides\u002Fanswer-customer-questions-using-ai.md","How to answer customer questions using AI on your packaging",{"type":9,"value":699,"toc":868},[700],[12,701,702,706,716,720,726,730,741,751,755,761,771,775,781,785,791,808,818,822,828,832,838,842,848,858,862],{},[22,703,705],{"id":704},"what-does-it-mean-for-a-product-to-answer-customer-questions","What does it mean for a product to answer customer questions?",[15,707,708,709,712,713,715],{},"In the age of intelligent packaging and digital touchpoints, products are no longer silent. They can explain themselves, guide users, and even respond to follow-up questions. Making your product answer customer questions using AI is not science fiction, it is smart design.",[710,711],"br",{},"Through platforms like ",[258,714,504],{"href":503},", brands can integrate AI-powered assistants directly into their packaging or connected product pages. By scanning a code, customers can start a conversation and receive accurate, on-demand information in the same language they speak.",[22,717,719],{"id":718},"why-accurate-responses-build-customer-trust","Why accurate responses build customer trust",[15,721,722,723,725],{},"When customers ask a question, the way your brand answers defines their perception of your reliability. Whether it is “How do I recycle this bottle?” or “Is this product safe for babies?”, precise answers create confidence and loyalty.",[710,724],{},"AI models trained with structured product data can deliver accurate answers instantly. They can access information such as ingredients, certifications, instructions, or troubleshooting tips. This reduces support requests, improves understanding, and minimizes human error, all while keeping your brand voice consistent.",[22,727,729],{"id":728},"how-to-design-ai-powered-answers-for-your-product","How to design AI-powered answers for your product",[15,731,732,733,735,736,740],{},"The process starts with clarity: what do your customers really want to know? Start by identifying the most common inquiries, your product’s “FAQ in motion.” Then, structure that information so an AI-powered assistant can process it and respond naturally.",[710,734],{},"Digital Link’s ",[258,737,739],{"href":738},"\u002Fguides\u002Fconversational-packaging\u002F","conversational packaging"," framework turns this structure into experience. Once a user scans your product’s QR code, the AI assistant can chat in real time, generate contextual responses, and guide them through complex questions without leaving the product page. The assistant can even continue the conversation, offering follow-up questions or personalized advice.",[120,742,743],{},[538,744,745,747],{},[541,746],{},[123,748],{"alt":749,"height":546,"src":750,"width":548},"Shopper scanning product QR code in store to get answers from AI","\u002Fimages\u002F2025\u002F10\u002FShopper-scanning-product-QR-code-in-store-to-get-answers-from-AI.png",[22,752,754],{"id":753},"how-does-ai-understand-and-respond-in-the-same-language","How does AI understand and respond in the same language?",[15,756,757,758,760],{},"Natural language processing allows AI systems to interpret intent and respond in multiple languages with accuracy and nuance. If a customer in Spain asks a question in Spanish, the assistant replies in Spanish. If another user switches to English, it adjusts instantly.",[710,759],{},"This multilingual ability makes global support seamless. It removes barriers for international users, improving both accessibility and engagement. The same structured data behind the product becomes the foundation for a fluid, human-like exchange across markets.",[120,762,763],{},[538,764,765,767],{},[541,766],{},[123,768],{"alt":769,"height":546,"src":770,"width":548},"Two people in different countries using AI assistants that reply in their languages","\u002Fimages\u002F2025\u002F10\u002FTwo-people-in-different-countries-using-AI-assistants-that-reply-in-their-languages.png",[22,772,774],{"id":773},"what-makes-answers-from-ai-models-precise","What makes answers from AI models precise?",[15,776,777,778,780],{},"Precision depends on data depth and structure. AI models do not invent knowledge, they analyze product information and turn it into contextually relevant answers. The richer your dataset, the more accurate your AI becomes.",[710,779],{},"By connecting verified product data, like GTIN, ingredients, or technical specs, to an AI engine, you ensure every response is traceable and fact-based. This approach eliminates guesswork and allows your assistant to provide reliable insights customers can trust.",[22,782,784],{"id":783},"how-to-deploy-your-ai-assistant-on-packaging","How to deploy your AI assistant on packaging",[15,786,787,788,790],{},"Turning a static QR code into an intelligent channel is simpler than it sounds. With ",[258,789,504],{"href":503},", you can create a smart QR code that connects to a digital product page equipped with an embedded AI assistant. Once deployed, it can:",[214,792,793,796,799,802],{},[217,794,795],{},"Answer customer questions in real time",[217,797,798],{},"Provide product support and instructions",[217,800,801],{},"Generate personalized recommendations",[217,803,804,805,807],{},"Track insights from interactions to improve future responses",[710,806],{},"These capabilities transform packaging from a passive surface into an active communication channel between brand and user.",[120,809,810],{},[538,811,812,814],{},[541,813],{},[123,815],{"alt":816,"height":546,"src":817,"width":548},"Team configuring AI assistant for product packaging","\u002Fimages\u002F2025\u002F10\u002FTeam-configuring-AI-assistant-for-product-packaging.png",[22,819,821],{"id":820},"what-kind-of-questions-can-your-ai-answer","What kind of questions can your AI answer?",[15,823,824,825,827],{},"From “How do I install this?” to “Is it compatible with my phone?”, the range of possible questions is wide. AI can handle both structured and open-ended inquiries, analyzing the context to deliver complete, concise, and relevant responses.",[710,826],{},"The system can even detect intent from partial input. If a customer types “battery,” it can anticipate the full question and suggest solutions, improving the conversation’s speed and efficiency.",[22,829,831],{"id":830},"how-do-you-measure-success-when-your-product-answers-questions","How do you measure success when your product answers questions?",[15,833,834,835,837],{},"Beyond user satisfaction, the success of AI-powered product assistants can be tracked through engagement metrics. Brands can analyze which questions appear most often, how long conversations last, and what type of content leads to the highest user trust.",[710,836],{},"These insights are gold for continuous improvement. They allow you to refine your product information, adapt your marketing messages, and predict emerging customer needs with precision.",[22,839,841],{"id":840},"what-is-next-for-ai-in-customer-conversations","What is next for AI in customer conversations?",[15,843,844,845,847],{},"AI product assistants are becoming the new interface between brands and customers. They merge precision, accessibility, and personalization, qualities that static FAQs or call centers cannot match.",[710,846],{},"The next step is full integration: linking your AI assistant not only to your product data but also to your service ecosystem. Imagine a customer scanning a code and instantly accessing tutorials, warranty registration, or live support, all through a single intelligent conversation.",[120,849,850],{},[538,851,852,854],{},[541,853],{},[123,855],{"alt":856,"height":546,"src":857,"width":548},"Customer using AI chat to get product help after unboxing","\u002Fimages\u002F2025\u002F10\u002FCustomer-using-AI-chat-to-get-product-help-after-unboxing.png",[22,859,861],{"id":860},"how-to-start-building-your-own-ai-powered-product-assistant","How to start building your own AI-powered product assistant",[15,863,864,865,867],{},"You do not need to build from scratch. Start small. Use a free plan to test your first product assistant and see how it performs. Integrate your structured product data, connect your FAQ content, and observe how users interact. Then, scale your deployment to more products, channels, and languages.",[710,866],{},"With AI, every conversation becomes an opportunity to learn, improve, and build lasting trust, one precise answer at a time.",{"title":144,"searchDepth":145,"depth":145,"links":869},[870,871,872,873,874,875,876,877,878,879],{"id":704,"depth":148,"text":705},{"id":718,"depth":148,"text":719},{"id":728,"depth":148,"text":729},{"id":753,"depth":148,"text":754},{"id":773,"depth":148,"text":774},{"id":783,"depth":148,"text":784},{"id":820,"depth":148,"text":821},{"id":830,"depth":148,"text":831},{"id":840,"depth":148,"text":841},{"id":860,"depth":148,"text":861},"Learn how to answer customer questions using AI. Build trust with precise answers and AI-powered assistants that speak your user’s language.",{},"\u002Fimages\u002F2025\u002F10\u002FAnswer-customer-questions-using-AI.png","\u002Fguides\u002Fanswer-customer-questions-using-ai","2025-10-16T11:30:26+02:00",{"title":697,"description":880},"\u002Fguides\u002Fanswer-customer-questions-using-ai\u002F","guides\u002Fanswer-customer-questions-using-ai","2025-10-16T11:30:28+02:00","iv58Nr4wUsGLewb_rZoexq4m-PaJG9va30U9qyKzeag",{"id":891,"title":892,"author":7,"body":893,"category":7,"description":1128,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":1129,"navigation":159,"ogImage":1130,"path":1131,"publishedAt":1132,"sections":7,"seo":1133,"sourcePath":1134,"stem":1135,"updatedAt":1136,"videos":7,"__hash__":1137},"pages\u002Fguides\u002Fhow-to-prepare-your-packaging-for-ai.md","How to prepare your packaging for AI interaction today",{"type":9,"value":894,"toc":1117},[895],[12,896,897,901,908,911,921,925,932,947,951,969,976,986,990,997,1004,1008,1019,1026,1036,1040,1047,1058,1062,1068,1071,1075,1082,1088,1098,1102,1108],{},[22,898,900],{"id":899},"the-shift-toward-ai-driven-packaging-design","The shift toward AI-driven packaging design",[15,902,903,904,907],{},"Learning ",[183,905,906],{},"how to prepare your packaging for AI"," is now part of every modern brand’s creative strategy. Packaging no longer ends at print—it extends into the digital world, where artificial intelligence interprets design elements, recognizes product data, and enables smarter interactions with consumers. From layout optimization to interactive content, AI is redefining the role of packaging as a communication channel.",[15,909,910],{},"Preparing your packaging for this shift means ensuring it’s visually compelling, machine-readable, and structurally optimized for both human attention and digital understanding. AI tools now allow you to generate ideas, test materials, and visualize designs faster than ever, bringing innovation to the heart of your packaging design process.",[120,912,913],{},[538,914,915,917],{},[541,916],{},[123,918],{"alt":919,"height":546,"src":920,"width":548},"Designer exploring AI-driven packaging design variations on screen.","\u002Fimages\u002F2025\u002F10\u002FDesigner-exploring-AI-driven-packaging-design-variations-on-screen.png",[22,922,924],{"id":923},"how-to-prepare-your-packaging-for-ai-from-concept-to-production","How to prepare your packaging for AI from concept to production",[15,926,927,928,931],{},"Before AI can enhance your design, it needs structured creative input. Start by digitizing every part of your packaging: your dielines, logos, color palette, and font system. This allows AI tools to recognize your ",[183,929,930],{},"brand identity"," and suggest variations that stay visually consistent.",[15,933,934,935,942,943,946],{},"When using ",[183,936,937,941],{},[258,938,940],{"href":939},"\u002Fproduct\u002Fai-for-packaging\u002F","AI packaging"," design tools",", provide detailed prompts describing your vision—tone, material, texture, and mood. The clearer your prompt, the closer the ",[183,944,945],{},"AI design"," results will be to your creative goals. As you iterate, evaluate how the generated visuals align with your packaging strategy, sustainability targets, and customer perception.",[22,948,950],{"id":949},"using-ai-tools-and-image-generators-to-create-packaging-faster","Using AI tools and image generators to create packaging faster",[15,952,953,956,957,960,961,964,965,968],{},[183,954,955],{},"AI tools"," and ",[183,958,959],{},"image generators"," have revolutionized how designers ",[183,962,963],{},"create packaging",". Instead of starting from a blank canvas, a single ",[183,966,967],{},"text prompt"," can produce multiple design ideas that match your brand’s style. You can explore colors, compositions, and materials instantly—something that used to take days of manual testing.",[15,970,971,972,975],{},"Generative systems like ",[183,973,974],{},"Adobe Express"," make it easy to combine branding, imagery, and layouts while maintaining structural integrity. They also allow you to experiment with different material types—metal, paper, or fabric—and see how they affect the overall aesthetic. For small businesses, these tools open professional-level possibilities without large design budgets.",[120,977,978],{},[538,979,980,982],{},[541,981],{},[123,983],{"alt":984,"height":546,"src":985,"width":548},"Designer using AI tools and image generators to create packaging mockups.","\u002Fimages\u002F2025\u002F10\u002FDesigner-using-AI-tools-and-image-generators-to-create-packaging-mockups.png",[22,987,989],{"id":988},"how-ai-packaging-design-enhances-creativity-and-saves-time","How AI packaging design enhances creativity and saves time",[15,991,992,993,996],{},"Artificial intelligence doesn’t replace designers—it empowers them. By automating repetitive tasks such as resizing elements or balancing compositions, ",[183,994,995],{},"AI packaging design"," frees up more time for creative thinking. It lets you experiment with typography, photography, and messaging without redoing the technical setup each time.",[15,998,999,1000,1003],{},"Designers can use AI to quickly test how packaging will look under store lighting or in online product photos. These simulations ",[183,1001,1002],{},"save time"," and help refine the visual details that define consumer perception at first glance. With AI in your workflow, you can focus on storytelling while maintaining production efficiency.",[22,1005,1007],{"id":1006},"turning-design-ideas-into-custom-packaging-concepts","Turning design ideas into custom packaging concepts",[15,1009,1010,1011,1014,1015,1018],{},"AI helps translate your ",[183,1012,1013],{},"design ideas"," into realistic ",[183,1016,1017],{},"custom packaging"," concepts. Once you have several generated options, review them through the lens of your target audience and product category. Look for balance between innovation and familiarity—the best packaging feels fresh yet trustworthy.",[15,1020,1021,1022,1025],{},"You can also test color contrast for accessibility, simulate how your ",[183,1023,1024],{},"final design"," appears in different lighting, or evaluate readability for printed labels. AI makes these refinements faster and more data-driven, improving both creative outcomes and production readiness.",[120,1027,1028],{},[538,1029,1030,1032],{},[541,1031],{},[123,1033],{"alt":1034,"height":546,"src":1035,"width":548},"Custom packaging prototypes displayed alongside digital 3D design ideas.","\u002Fimages\u002F2025\u002F10\u002FCustom-packaging-prototypes-displayed-alongside-digital-3D-design-ideas.png",[22,1037,1039],{"id":1038},"product-packaging-design-that-connects-physical-and-digital-worlds","Product packaging design that connects physical and digital worlds",[15,1041,1042,1043,1046],{},"Preparing your ",[183,1044,1045],{},"product packaging design"," for AI goes beyond visuals—it’s about connectivity. Embedding scannable elements such as GS1 Digital Link QR codes allows customers to access product data, authenticity checks, or storytelling experiences.",[15,1048,1049,1050,1053,1054,1057],{},"At Digital Link, this connection is enhanced by ",[183,1051,1052],{},"Cleo",", our AI product assistant that ",[258,1055,1056],{"href":738},"turns static packaging into a conversational experience",". Cleo can interpret product data, respond to customer questions, and deliver information instantly, making packaging not just attractive but truly intelligent.",[22,1059,1061],{"id":1060},"how-ai-design-shapes-the-final-design-outcome","How AI design shapes the final design outcome",[15,1063,1064,1065,1067],{},"AI assists in shaping the ",[183,1066,1024],{}," by analyzing user behavior and visual hierarchy. It can predict which areas of your packaging attract the most attention, recommend color harmonies, and optimize text placement for readability. This approach blends creativity with data, resulting in packaging that performs as well as it looks.",[15,1069,1070],{},"Testing early through AI simulations also reduces errors before printing. By comparing generated options side by side, you can select the best design confidently, knowing it’s supported by measurable insights.",[22,1072,1074],{"id":1073},"preparing-your-packaging-strategy-for-the-ai-era","Preparing your packaging strategy for the AI era",[15,1076,1077,1078,1081],{},"Your ",[183,1079,1080],{},"packaging strategy"," should now include AI-readiness as a core pillar. That means designing packaging that can be interpreted by machines, updated dynamically, and adapted to new retail environments. Think of your packaging as a digital asset, not just a physical one.",[15,1083,1084,1085,1087],{},"AI will continue to evolve, influencing how brands manage packaging creation, personalization, and compliance. By integrating ",[183,1086,955],{}," and intelligent identifiers early, your brand ensures that every package is future-proof and ready for interaction—both on shelves and in smart systems.",[120,1089,1090],{},[538,1091,1092,1094],{},[541,1093],{},[123,1095],{"alt":1096,"height":546,"src":1097,"width":548},"User interacting with intelligent packaging through AI-powered smartphone connection","\u002Fimages\u002F2025\u002F10\u002FUser-interacting-with-intelligent-packaging-through-AI-powered-smartphone-connection.png",[22,1099,1101],{"id":1100},"creating-packaging-thats-ready-for-intelligent-interaction","Creating packaging that’s ready for intelligent interaction",[15,1103,1104,1105,1107],{},"AI-ready packaging combines creativity, clarity, and connectivity. It’s designed to be seen, scanned, and understood. From ",[183,1106,945],{}," iterations that refine visuals to digital identifiers that unlock content, every step brings your brand closer to the future of packaging communication.",[15,1109,1110,1111,1113,1114,1116],{},"If you start preparing now, your next ",[183,1112,1045],{}," won’t just capture attention—it will hold a conversation. With ",[258,1115,504],{"href":503}," and solutions like Cleo guiding this transformation, the packaging of tomorrow begins with the smart decisions you make today.",{"title":144,"searchDepth":145,"depth":145,"links":1118},[1119,1120,1121,1122,1123,1124,1125,1126,1127],{"id":899,"depth":148,"text":900},{"id":923,"depth":148,"text":924},{"id":949,"depth":148,"text":950},{"id":988,"depth":148,"text":989},{"id":1006,"depth":148,"text":1007},{"id":1038,"depth":148,"text":1039},{"id":1060,"depth":148,"text":1061},{"id":1073,"depth":148,"text":1074},{"id":1100,"depth":148,"text":1101},"Learn how to prepare your packaging for AI interaction using smart design ideas, AI tools, and generators that save time and boost creativity.",{},"\u002Fimages\u002F2025\u002F10\u002FHow-to-prepare-your-packaging-for-AI-interaction.png","\u002Fguides\u002Fhow-to-prepare-your-packaging-for-ai","2025-10-15T17:19:15+02:00",{"title":892,"description":1128},"\u002Fguides\u002Fhow-to-prepare-your-packaging-for-ai\u002F","guides\u002Fhow-to-prepare-your-packaging-for-ai","2025-10-15T17:19:17+02:00","S6f4ibbTxgpKSo6z42ex5uNsYoU2Iy_Y0nkBx8TzJ34",{"id":1139,"title":1140,"author":7,"body":1141,"category":7,"description":1345,"extension":157,"heading":1346,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":1347,"navigation":159,"ogImage":1348,"path":1349,"publishedAt":1350,"sections":7,"seo":1351,"sourcePath":738,"stem":1352,"updatedAt":1353,"videos":7,"__hash__":1354},"pages\u002Fguides\u002Fconversational-packaging.md","Conversational packaging: Smart AI labels explained",{"type":9,"value":1142,"toc":1333},[1143],[12,1144,1145,1149,1159,1162,1168,1172,1182,1191,1198,1201,1205,1214,1221,1224,1227,1231,1234,1237,1240,1246,1250,1253,1256,1259,1263,1266,1269,1272,1278,1282,1285,1288,1291,1295,1298,1301,1304,1308,1311,1314,1317,1323,1327,1330],{},[22,1146,1148],{"id":1147},"a-new-chapter-in-packaging-and-communication","A new chapter in packaging and communication",[15,1150,1151,1152,1154,1155,1158],{},"The way brands connect with customers is changing. Packaging, once a silent medium, is evolving into a system that can speak, listen, and respond. This is the essence of ",[183,1153,739],{},". Powered by ",[258,1156,1157],{"href":939},"AI for packaging"," and smart labels, it allows products to become active participants in commerce, answering questions and guiding decisions in the same way a trusted person would.",[15,1160,1161],{},"Packaging is now capable of true conversation instead of a static design that simply presents information. Customers can begin with a simple scan and immediately access relevant knowledge, whether they are shopping in a store, browsing an e-commerce page, or reviewing labels at home. The outcomes are more human, more engaging, and more effective for both sides.",[120,1163,1164],{},[123,1165],{"alt":1148,"height":126,"src":1166,"title":1167,"width":129},"\u002Fimages\u002F2025\u002F09\u002FA-new-chapter-in-packaging-and-communication-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 1",[22,1169,1171],{"id":1170},"what-makes-conversational-packaging-possible","What makes conversational packaging possible",[15,1173,1174,1175,1177,1178,1181],{},"With ",[258,1176,504],{"href":503},", scanning a QR or 2D barcode will always take you to the product’s ",[183,1179,1180],{},"Digital Product Passport","—a smart, fully customizable page built to meet global standards. This passport provides customers with structured, reliable information, from product details to safety notes and sustainability data.",[15,1183,1184,1185,1187,1188,1190],{},"What’s new is that this experience now comes with an extra layer of interaction. On the ",[258,1186,1180],{"href":508},", customers will see a small bubble with a glowing firefly—",[183,1189,1052],{},". By tapping on it, they can open an AI-powered chat and ask anything they want about the product. Cleo listens, understands the context, and responds with accurate, brand-approved answers in natural language.",[15,1192,1193,1194,1197],{},"The reason this works so seamlessly is because of ",[183,1195,1196],{},"structured data",". Digital Link already requires brands to upload and organize product information in order to create Digital Product Passports. That same structured data becomes the training ground for the assistant. It means Cleo is not improvising; she’s drawing from a verified, well-organized source of truth. Companies using Digital Link have a competitive advantage: their packaging is already powered by data designed for clarity, compliance, and AI-ready communication.",[15,1199,1200],{},"This simple addition transforms the Digital Product Passport from an information page into a real conversation. The QR no longer just points to static content—it opens the door to dialogue, making packaging a living channel between brands and customers.",[22,1202,1204],{"id":1203},"cleo-the-ai-voice-inside-packaging","Cleo: the AI voice inside packaging",[15,1206,1207,1208,1210,1211,1213],{},"To make conversational packaging real, ",[258,1209,504],{"href":503}," launched ",[183,1212,1052],{},", an AI assistant trained specifically for smart labels. Cleo represents the change from passive packaging to interactive conversation. She listens, interprets language, and responds thoughtfully, always using the brand’s own voice.",[120,1215,1216],{},[123,1217],{"alt":1218,"height":126,"src":1219,"title":1220,"width":129},"Cleo, the AI voice inside packaging","\u002Fimages\u002F2025\u002F09\u002FCleo-the-AI-voice-inside-packaging-1-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 2",[15,1222,1223],{},"When customers scan a code, Cleo is ready to begin the conversation. She can compare products, describe usage, highlight sustainability outcomes, or present a video that explains essential steps. She is capable of handling complex questions but responds in clear, simple terms that keep the customer engaged.",[15,1225,1226],{},"Cleo also ensures accuracy. Because her training comes from brand inputs, she represents the message faithfully. This makes her not just another chatbot but a trusted partner in product communication.",[22,1228,1230],{"id":1229},"why-conversational-packaging-matters-in-commerce","Why conversational packaging matters in commerce",[15,1232,1233],{},"Brands have always used packaging as a way to attract attention and convey essential information. But labels and text are limited by space and design. Conversational packaging breaks through those limits. It allows packaging to represent the full depth of a brand’s knowledge and values.",[15,1235,1236],{},"From a sales perspective, the impact is immediate. Customers who receive instant answers are more likely to trust the product and complete the purchase. In e-commerce, where attention is fragile, conversational packaging keeps customers engaged instead of losing them to endless research. In retail, it bridges the gap between physical products and digital communication.",[15,1238,1239],{},"For customers, the benefit is human clarity. Instead of reading fine print, they can simply ask. The process feels personal, like talking with a knowledgeable team member. The conversation creates a connection that traditional packaging cannot.",[120,1241,1242],{},[123,1243],{"alt":1230,"height":126,"src":1244,"title":1245,"width":129},"\u002Fimages\u002F2025\u002F09\u002FWhy-conversational-packaging-matters-in-commerce-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 3",[22,1247,1249],{"id":1248},"opportunities-for-brands-and-customers","Opportunities for brands and customers",[15,1251,1252],{},"The opportunities of conversational packaging extend far beyond sales. By analyzing conversations, brands can learn what customers truly want to know, what confuses them, and what drives their decisions. This analysis is more insightful than traditional research because it reflects real questions asked in real contexts.",[15,1254,1255],{},"This knowledge helps teams refine product messaging, adjust communication strategies, and even guide product development. Brands can test different answers, review outcomes, and compare what resonates most with different audiences. The process turns packaging into both a sales tool and a learning system.",[15,1257,1258],{},"Customers benefit from thoughtful communication. They feel understood because the assistant responds with context, not generic messages. They gain confidence when making decisions, whether it’s choosing between two products, understanding ingredients, or verifying safety claims.",[22,1260,1262],{"id":1261},"conversational-packaging-in-e-commerce","Conversational packaging in e-commerce",[15,1264,1265],{},"E-commerce is an area where conversational packaging shows its full potential. Customers browsing online expect instant answers. If they don’t find them, they move on. By integrating conversational labels into digital commerce, brands ensure customers remain engaged at the critical decision step.",[15,1267,1268],{},"For example, a customer considering a supplement can scan the code on the product page and begin a conversation. Cleo might explain the recommended usage, compare it with other options, and describe the outcomes they can expect. This process builds trust and increases conversion without requiring customers to leave the page.",[15,1270,1271],{},"In the same way, conversational packaging strengthens the link between online and offline. The same code used in a retail store can be scanned on an e-commerce site, creating consistent communication across channels.",[120,1273,1274],{},[123,1275],{"alt":1262,"height":126,"src":1276,"title":1277,"width":129},"\u002Fimages\u002F2025\u002F09\u002FConversational-packaging-in-e-commerce-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 4",[22,1279,1281],{"id":1280},"the-human-dimension-of-smart-labels","The human dimension of smart labels",[15,1283,1284],{},"At the heart of conversational packaging is the idea of human connection. Technology alone is not enough. The system must be capable of listening, responding with a voice that feels human, and adapting to different contexts.",[15,1286,1287],{},"This is why training is essential. AI must learn the brand’s language, so that every response is aligned with how the brand wants to be perceived. Customers are sensitive to tone, and a well-trained assistant like Cleo ensures the conversation feels natural, trusted, and consistent.",[15,1289,1290],{},"The ability to represent complex information in a simple, conversational way is what makes this innovation stand out. Packaging is no longer just a surface; it becomes a medium for real communication.",[22,1292,1294],{"id":1293},"from-analysis-to-action-learning-through-packaging","From analysis to action: learning through packaging",[15,1296,1297],{},"One of the most valuable aspects of conversational packaging is the insight it generates. By reviewing the conversations customers have, brands can analyze patterns, identify opportunities, and understand the true impact of their communication.",[15,1299,1300],{},"This process is not abstract. It provides concrete outcomes. Brands can compare how different messages perform, test new approaches, and adjust their product strategy based on real conversations. It’s a continuous learning loop that makes packaging smarter over time.",[15,1302,1303],{},"The result is packaging that evolves. It listens, adapts, and improves, bringing new opportunities for both brands and customers.",[22,1305,1307],{"id":1306},"the-future-of-conversational-packaging","The future of conversational packaging",[15,1309,1310],{},"Looking ahead, conversational packaging is set to change the structure of how products are presented and understood. Labels will no longer be limited by space or design. They will be entry points to dynamic systems capable of voice, chat, and even video responses.",[15,1312,1313],{},"AI assistants like Cleo show what is already possible. Packaging can now begin a conversation, respond with intelligence, and create outcomes that matter: higher sales, better decisions, and stronger connections.",[15,1315,1316],{},"As commerce continues to evolve, conversational packaging will become essential. It represents a shift in order and process, where packaging is ready to solve problems, describe details, and represent the brand in a human way.",[120,1318,1319],{},[123,1320],{"alt":1307,"height":126,"src":1321,"title":1322,"width":129},"\u002Fimages\u002F2025\u002F09\u002FThe-future-of-conversational-packaging-1024x619.webp","Conversational packaging: The complete guide to Smart, AI labels 5",[22,1324,1326],{"id":1325},"ready-to-begin","Ready to begin",[15,1328,1329],{},"For brands interested in taking the next step, conversational packaging is a huge opportunity. With smart labels powered by AI, packaging becomes a trusted channel that listens and responds. Customers are ready for this change, and the technology is already here.",[15,1331,1332],{},"By adopting conversational packaging, brands can meet the expectations of modern commerce, bring products to life, and build lasting connections. This is the moment when packaging truly becomes a conversation and where every label has a voice.",{"title":144,"searchDepth":145,"depth":145,"links":1334},[1335,1336,1337,1338,1339,1340,1341,1342,1343,1344],{"id":1147,"depth":148,"text":1148},{"id":1170,"depth":148,"text":1171},{"id":1203,"depth":148,"text":1204},{"id":1229,"depth":148,"text":1230},{"id":1248,"depth":148,"text":1249},{"id":1261,"depth":148,"text":1262},{"id":1280,"depth":148,"text":1281},{"id":1293,"depth":148,"text":1294},{"id":1306,"depth":148,"text":1307},{"id":1325,"depth":148,"text":1326},"Conversational packaging transforms labels into AI-powered channels for communication, sales, and customer engagement. Discover how it works.","Conversational packaging: The complete guide to Smart, AI labels",{},"\u002Fimages\u002F2025\u002F09\u002FConversational-packaging-1024x542.webp","\u002Fguides\u002Fconversational-packaging","2025-09-24T17:18:10+02:00",{"title":1140,"description":1345},"guides\u002Fconversational-packaging","2025-09-24T17:18:12+02:00","OP8tvCcmc5GAN8C8LU_bJz291hNiPdTjJ9HpauELCnE",{"id":1356,"title":1357,"author":7,"body":1358,"category":7,"description":1712,"extension":157,"heading":1713,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":1714,"navigation":159,"ogImage":1715,"path":1716,"publishedAt":1717,"sections":7,"seo":1718,"sourcePath":1719,"stem":1720,"updatedAt":1721,"videos":7,"__hash__":1722},"pages\u002Fguides\u002Fgs1-digital-link-testing.md","GS1 Digital Link testing for packaging and compliance",{"type":9,"value":1359,"toc":1700},[1360],[12,1361,1362,1366,1376,1383,1387,1390,1416,1419,1429,1433,1441,1447,1458,1461,1471,1475,1478,1481,1484,1495,1498,1508,1512,1515,1526,1529,1533,1536,1562,1565,1575,1579,1582,1608,1611,1615,1618,1644,1647,1657,1661,1664,1667,1681,1684,1688,1691,1697],{},[22,1363,1365],{"id":1364},"a-new-era-for-product-identifiers","A new era for product identifiers",[15,1367,1368,1369,1371,1372,1375],{},"The barcode has been the universal product identifier for decades. But the retail world is entering a new era, and ",[258,1370,504],{"href":503}," is at the center of that transformation. Instead of a static set of lines carrying only a product number, the ",[183,1373,1374],{},"digital link QR code"," connects physical products to digital content. When scanned with consumers’ mobile devices, it opens a web address that can host everything from product details to sustainability reports.",[15,1377,1378,1379,1382],{},"For this system to work at scale, however, testing becomes essential. ",[183,1380,1381],{},"GS1 Digital Link testing"," ensures that encoded data is correctly formatted, accessible, and reliable across the supply chain. From manufacturers to retailers, every business needs to validate that their digital links deliver the right information, in the right structure, every time.",[22,1384,1386],{"id":1385},"why-gs1-digital-link-testing-is-essential","Why GS1 Digital Link testing is essential",[15,1388,1389],{},"Moving from linear barcodes to digital links isn’t just a packaging update. It’s a structural shift in how data flows through supply chains and how customers interact with products. Testing plays a crucial role in several areas:",[214,1391,1392,1398,1404,1410],{},[217,1393,1394,1397],{},[183,1395,1396],{},"Compliance",": GS1 standards define how identifiers, batch numbers, and other encoded information must be structured. Testing confirms that packaging and systems comply before products reach retail shelves.",[217,1399,1400,1403],{},[183,1401,1402],{},"Supply chain visibility",": Accurate digital links allow manufacturers, distributors, and retailers to track items across distribution channels, providing end-to-end transparency.",[217,1405,1406,1409],{},[183,1407,1408],{},"Consumer trust",": When a customer scans a QR code, they expect consistent and useful digital information. Testing prevents broken links, missing resources, or confusing redirects that can damage brand loyalty.",[217,1411,1412,1415],{},[183,1413,1414],{},"System interoperability",": Businesses rely on multiple software platforms, solution providers, and databases. Testing ensures identifiers and encoded data remain valid across all systems.",[15,1417,1418],{},"In short, testing is the bridge that connects GS1’s vision of a smarter supply chain with the practical realities of retail and consumer experience.",[120,1420,1421],{},[538,1422,1423,1425],{},[541,1424],{},[123,1426],{"alt":1427,"height":546,"src":1428,"width":548},"A technician in a lab scans a GS1 Digital Link QR code on packaged food to verify compliance and data accuracy.","\u002Fimages\u002F2025\u002F08\u002FA-technician-in-a-lab-scans-a-GS1-Digital-Link-QR-code-on-packaged-food-to-verify-compliance-and-data-accuracy.png",[22,1430,1432],{"id":1431},"how-gs1-digital-link-works-in-practice","How GS1 Digital Link works in practice",[15,1434,1435,1436,1440],{},"At its core, a ",[258,1437,1439],{"href":1438},"\u002Fguides\u002Fgs1-digital-link-basics\u002F","GS1 Digital Link"," turns the product identifier—such as a GTIN—into a structured web address. That address can carry parameters like batch numbers, expiration dates, or other essential data. When scanned, it directs users to a resolver or platform that provides the correct digital content.",[15,1442,1443,1444,1446],{},"For example, a single ",[183,1445,1374],{}," on a package can serve multiple audiences:",[214,1448,1449,1452,1455],{},[217,1450,1451],{},"A customer scanning with a mobile phone might see recipes, product origin, or recycling tips.",[217,1453,1454],{},"A retailer might access inventory or pricing updates.",[217,1456,1457],{},"A healthcare professional might verify batch numbers or safety alerts.",[15,1459,1460],{},"Without proper testing, however, these experiences can break down. An incorrectly formatted identifier or missing parameter can lead to errors that affect both business operations and customer satisfaction.",[120,1462,1463],{},[538,1464,1465,1467],{},[541,1466],{},[123,1468],{"alt":1469,"height":546,"src":1470,"width":548},"A shopper scans a GS1 Digital Link QR code on a product package in a retail store, accessing detailed product information on their phone.","\u002Fimages\u002F2025\u002F08\u002FA-shopper-scans-a-GS1-Digital-Link-QR-code-on-a-product-package-in-a-retail-store-accessing-detailed-product-information-on-their-phone.png",[22,1472,1474],{"id":1473},"the-role-of-brand-owners-and-manufacturers","The role of brand owners and manufacturers",[15,1476,1477],{},"Brand owners carry much of the responsibility for ensuring that digital links are validated before packaging goes into production. Testing at this stage avoids costly recalls or compliance issues later in the distribution chain.",[15,1479,1480],{},"Manufacturers also need to work with solution providers and software platforms to make sure encoded data is correctly implemented. Whether it’s a batch of healthcare products, food items, or consumer electronics, every code must meet GS1 standards to be considered compliant.",[15,1482,1483],{},"This process often involves:",[214,1485,1486,1489,1492],{},[217,1487,1488],{},"Generating sample QR codes and scanning them across different mobile devices.",[217,1490,1491],{},"Confirming that the server and resolver deliver the intended digital content.",[217,1493,1494],{},"Validating that the structure of the web address supports both current identifiers and future updates.",[15,1496,1497],{},"By embedding GS1 Digital Link testing into product development, companies protect both their supply chain and their reputation.",[120,1499,1500],{},[538,1501,1502,1504],{},[541,1503],{},[123,1505],{"alt":1506,"height":546,"src":1507,"width":548},"A person holding a smartphone displaying a GS1 Digital Link validation message, ensuring encoded data is correctly formatted.","\u002Fimages\u002F2025\u002F08\u002FA-person-holding-a-smartphone-displaying-a-GS1-Digital-Link-validation-message-ensuring-encoded-data-is-correctly-formatted.png",[22,1509,1511],{"id":1510},"what-solution-providers-and-retailers-need-to-validate","What solution providers and retailers need to validate",[15,1513,1514],{},"Testing isn’t limited to manufacturers. Retailers and service providers also need assurance that digital link QR codes will integrate seamlessly into their systems. This includes:",[214,1516,1517,1520,1523],{},[217,1518,1519],{},"Verifying that their point-of-sale systems recognize and process GS1 Digital Link barcodes.",[217,1521,1522],{},"Ensuring data captured from codes supports analytics, loyalty programs, and promotions.",[217,1524,1525],{},"Confirming that product identifiers and encoded parameters align with existing databases.",[15,1527,1528],{},"Without these validations, the promise of smarter packaging and connected retail experiences falls short. Testing becomes the shared responsibility of every stakeholder in the supply chain.",[22,1530,1532],{"id":1531},"common-issues-identified-through-testing","Common issues identified through testing",[15,1534,1535],{},"Like any new technology, GS1 Digital Link adoption comes with challenges. Testing helps businesses identify and correct issues before they become widespread. The most common include:",[214,1537,1538,1544,1550,1556],{},[217,1539,1540,1543],{},[183,1541,1542],{},"Incorrectly formatted identifiers"," that prevent systems from reading codes.",[217,1545,1546,1549],{},[183,1547,1548],{},"Unstable web domains"," leading to broken links.",[217,1551,1552,1555],{},[183,1553,1554],{},"Server configuration errors"," that block access to digital information.",[217,1557,1558,1561],{},[183,1559,1560],{},"Inconsistent user experiences"," across different mobile devices and browsers.",[15,1563,1564],{},"By addressing these issues early, companies can move forward with confidence and reduce friction in deployment.",[120,1566,1567],{},[538,1568,1569,1571],{},[541,1570],{},[123,1572],{"alt":1573,"height":546,"src":1574,"width":548},"A pharmacist scans a GS1 Digital Link QR code on a cream box at the register while a customer scans another product with their phone to view its digital product passport.","\u002Fimages\u002F2025\u002F08\u002FA-pharmacist-scans-a-GS1-Digital-Link-QR-code-on-a-cream-box-at-the-register-while-a-customer-scans-another-product-with-their-phone-to-view-its-digital-product-passport.png",[22,1576,1578],{"id":1577},"the-benefits-of-robust-gs1-digital-link-testing","The benefits of robust GS1 Digital Link testing",[15,1580,1581],{},"Investing in proper testing provides long-term benefits that go beyond compliance. Companies gain:",[214,1583,1584,1590,1596,1602],{},[217,1585,1586,1589],{},[183,1587,1588],{},"Brand positioning",": Reliable digital experiences strengthen brand loyalty and increase customer trust.",[217,1591,1592,1595],{},[183,1593,1594],{},"Operational efficiency",": Clear supply chain visibility reduces errors, delays, and redundant processes.",[217,1597,1598,1601],{},[183,1599,1600],{},"Regulatory security",": Meeting compliance requirements reduces the risk of penalties or product withdrawals.",[217,1603,1604,1607],{},[183,1605,1606],{},"Future readiness",": A solid testing framework ensures adaptability as GS1 Digital standards evolve.",[15,1609,1610],{},"In other words, GS1 Digital Link testing is not just about avoiding problems—it’s about positioning companies for growth in a connected retail landscape.",[22,1612,1614],{"id":1613},"real-world-applications-across-industries","Real-world applications across industries",[15,1616,1617],{},"The importance of testing becomes clearer when we look at specific sectors:",[214,1619,1620,1626,1632,1638],{},[217,1621,1622,1625],{},[183,1623,1624],{},"Retail",": Large distribution networks rely on GS1 Digital Link to ensure consistent product identifiers across systems. Testing validates that customers scanning in stores always reach the correct product page.",[217,1627,1628,1631],{},[183,1629,1630],{},"Healthcare",": Safety and compliance are paramount. Testing verifies that batch numbers and expiration dates are correctly encoded and accessible, helping professionals confirm product authenticity.",[217,1633,1634,1637],{},[183,1635,1636],{},"Food and beverage",": From verifying sustainability claims to providing allergen information, testing ensures packaging delivers accurate and trustworthy digital content.",[217,1639,1640,1643],{},[183,1641,1642],{},"Manufacturing",": For industrial products, testing confirms identifiers remain valid across multiple software systems, from production to sale.",[15,1645,1646],{},"Each sector depends on testing to deliver on the promise of smarter packaging and connected distribution.",[120,1648,1649],{},[538,1650,1651,1653],{},[541,1652],{},[123,1654],{"alt":1655,"height":546,"src":1656,"width":548},"A cashier scans the QR code on the clothing tag of a pair of jeans at checkout, validating product data.","\u002Fimages\u002F2025\u002F08\u002FA-cashier-scans-the-QR-code-on-the-clothing-tag-of-a-pair-of-jeans-at-checkout-validating-product-data.png",[22,1658,1660],{"id":1659},"the-business-case-for-testing-frameworks","The business case for testing frameworks",[15,1662,1663],{},"Companies that treat GS1 Digital Link testing as a one-time effort risk missing long-term benefits. Building a continuous framework allows businesses to keep pace with regulatory updates, evolving customer expectations, and new market opportunities.",[15,1665,1666],{},"This can involve:",[214,1668,1669,1672,1675,1678],{},[217,1670,1671],{},"Integrating automated validation tools into development.",[217,1673,1674],{},"Partnering with GS1 member organizations for compliance checks.",[217,1676,1677],{},"Collecting feedback from retailers, distributors, and customers to improve digital content.",[217,1679,1680],{},"Monitoring performance analytics to confirm codes are scanned and delivering value.",[15,1682,1683],{},"By treating testing as part of their digital transformation strategy, businesses not only comply with standards but also enhance their competitive positioning.",[22,1685,1687],{"id":1686},"what-does-gs1-digital-link-testing-mean-for-the-future","What does GS1 Digital Link testing mean for the future?",[15,1689,1690],{},"The transition from traditional barcodes to digital links represents one of the most significant shifts in retail and supply chain history. Testing will remain the foundation that makes this transformation possible.",[15,1692,1693,1694,1696],{},"As companies prepare for 2027 and beyond, ",[258,1695,504],{"href":503}," testing ensures that every product identifier connects reliably to digital content, every code supports supply chain visibility, and every scan builds consumer trust.",[15,1698,1699],{},"The future is one where physical products are permanently connected to digital information—and robust testing makes that future real.",{"title":144,"searchDepth":145,"depth":145,"links":1701},[1702,1703,1704,1705,1706,1707,1708,1709,1710,1711],{"id":1364,"depth":148,"text":1365},{"id":1385,"depth":148,"text":1386},{"id":1431,"depth":148,"text":1432},{"id":1473,"depth":148,"text":1474},{"id":1510,"depth":148,"text":1511},{"id":1531,"depth":148,"text":1532},{"id":1577,"depth":148,"text":1578},{"id":1613,"depth":148,"text":1614},{"id":1659,"depth":148,"text":1660},{"id":1686,"depth":148,"text":1687},"Discover why GS1 Digital Link testing is vital for packaging and compliance. Ensure QR codes work reliably and build brand trust.","GS1 Digital Link testing: Why it matters for packaging, compliance, and brand trust",{},"\u002Fimages\u002F2025\u002F08\u002FGS1-Digital-Link-testing.png","\u002Fguides\u002Fgs1-digital-link-testing","2025-08-19T17:22:42+02:00",{"title":1357,"description":1712},"\u002Fguides\u002Fgs1-digital-link-testing\u002F","guides\u002Fgs1-digital-link-testing","2025-08-19T17:22:45+02:00","W4gVKvEvN4N1iHVHBuiZ9NWcMhleqpGzoCDC5UGm1Ks",{"id":1724,"title":1725,"author":7,"body":1726,"category":7,"description":2605,"extension":157,"heading":2606,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":2607,"navigation":159,"ogImage":2608,"path":2609,"publishedAt":2610,"sections":7,"seo":2611,"sourcePath":2612,"stem":2613,"updatedAt":2614,"videos":7,"__hash__":2615},"pages\u002Fguides\u002Fdigital-link-for-product-traceability.md","Digital Link for product traceability made simple",{"type":9,"value":1727,"toc":2597},[1728],[12,1729,1730,1734,1769,1829,1868,1872,1902,1916,1962,1976,1986,1990,2005,2073,2094,2104,2108,2150,2160,2199,2240,2279,2321,2358,2396,2435,2443,2447,2461,2478,2492,2509,2519,2523,2551,2579,2594],{},[22,1731,1733],{"id":1732},"introduction-traceability-meets-transformation","Introduction: Traceability meets transformation",[15,1735,1736,1737,1740,1741,1744,1745,1748,1749,1752,1753,1756,1757,1760,1761,1764,1765,1768],{},"In today’s global market—shaped by transparency, compliance, and rising ",[183,1738,1739],{},"customer demands","—",[183,1742,1743],{},"product traceability"," is no longer optional. Whether you’re safeguarding ",[183,1746,1747],{},"consumer safety",", complying with strict ",[183,1750,1751],{},"regulatory requirements",", or preventing counterfeits, your packaging must carry more than branding. It must deliver ",[183,1754,1755],{},"accurate product data",", enable ",[183,1758,1759],{},"immediate access"," to ",[183,1762,1763],{},"digital information",", and connect with your ",[183,1766,1767],{},"supply chain partners"," in real time.",[15,1770,1771,1772,1777,1778,1780,1781,1784,1785,1788,1789,1760,1792,1795,1796,1799,1800,1803,1804,1807,1808,1811,1812,1815,1816,1760,1819,1795,1822,1799,1825,1828],{},"That’s exactly what ",[183,1773,1774,1776],{},[258,1775,504],{"href":503}," for product traceability"," does. Built on the ",[183,1779,1439],{}," standard, it transforms a ",[183,1782,1783],{},"traditional barcode"," into a dynamic ",[183,1786,1787],{},"QR code"," that connects ",[183,1790,1791],{},"physical products",[183,1793,1794],{},"brand-owned web pages",", ",[183,1797,1798],{},"digital content",", and ",[183,1801,1802],{},"online sources"," of trusted information. A ",[183,1805,1806],{},"simple scan"," with a ",[183,1809,1810],{},"mobile device"," can reveal everything from ",[183,1813,1814],{},"global trade item number"," (GTIN) details and ",[183,1817,1818],{},"serial numbers",[183,1820,1821],{},"expiry date",[183,1823,1824],{},"batch number",[183,1826,1827],{},"quality control"," reports.",[15,1830,1831,1832,1835,1836,1839,1840,1843,1844,1847,1848,1851,1852,1855,1856,1795,1859,1799,1862,1865,1866,254],{},"For ",[183,1833,1834],{},"brand owners",", it’s a way to ",[183,1837,1838],{},"strengthen brand loyalty",", protect ",[183,1841,1842],{},"brand integrity",", and maintain ",[183,1845,1846],{},"regulatory compliance"," while delivering ",[183,1849,1850],{},"supply chain traceability information"," to both ",[183,1853,1854],{},"trading partners"," and consumers. The benefits span ",[183,1857,1858],{},"supply chain efficiency",[183,1860,1861],{},"improved safety",[183,1863,1864],{},"future proofing"," your operations for evolving ",[183,1867,1751],{},[22,1869,1871],{"id":1870},"what-is-digital-link-and-how-does-it-enable-product-traceability","What is Digital Link and how does it enable product traceability?",[15,1873,1874,1875,1879,1880,1883,1884,1887,1888,1891,1892,1895,1896,1760,1899,254],{},"A ",[183,1876,1877],{},[258,1878,504],{"href":503}," is a ",[183,1881,1882],{},"standards-based structure"," that encodes a ",[183,1885,1886],{},"brand-owned web address"," into a ",[183,1889,1890],{},"data carrier"," like a dynamic QR code. When applied to packaging or the product itself, it becomes a ",[183,1893,1894],{},"web-enabled"," bridge that ",[183,1897,1898],{},"connects physical products",[183,1900,1901],{},"online information",[15,1903,181,1904,1907,1908,1911,1912,1915],{},[183,1905,1906],{},"same code"," can ",[183,1909,1910],{},"redirect users"," to different ",[183,1913,1914],{},"link types"," depending on context:",[214,1917,1918,1935,1950],{},[217,1919,1874,1920,1923,1924,1927,1928,1799,1931,1934],{},[183,1921,1922],{},"supply chain operations"," team may access ",[183,1925,1926],{},"inventory management"," records, ",[183,1929,1930],{},"product identifiers",[183,1932,1933],{},"specific data"," for logistics.",[217,1936,1937,1938,1941,1942,1945,1946,1949],{},"Consumers can view ",[183,1939,1940],{},"product safety"," instructions, ",[183,1943,1944],{},"food safety"," details, and ",[183,1947,1948],{},"expiration date"," in their preferred language.",[217,1951,1952,1953,1955,1956,1958,1959,1961],{},"Retailers can check ",[183,1954,1818],{},", confirm ",[183,1957,1846],{},", or retrieve ",[183,1960,1827],{}," results instantly.",[15,1963,1964,1965,956,1968,1971,1972,1975],{},"This creates ",[183,1966,1967],{},"enhanced traceability",[183,1969,1970],{},"greater transparency"," across industries, ensuring ",[183,1973,1974],{},"digital experiences"," are adapted for every stakeholder.",[120,1977,1978],{},[538,1979,1980,1982],{},[541,1981],{},[123,1983],{"alt":1984,"height":546,"src":1985,"width":548},"A hand holding a smartphone scanning a QR code on a cardboard box, with a laptop in the blurred background.","\u002Fimages\u002F2025\u002F08\u002FA-hand-holding-a-smartphone-scanning-a-QR-code-on-a-cardboard-box-with-a-laptop-in-the-blurred-background.png",[22,1987,1989],{"id":1988},"how-to-create-a-digital-product-passport-with-digital-link","How to create a Digital Product Passport with Digital Link",[15,1991,1992,1993,1996,1997,1795,2000,2004],{},"If you’re preparing for the ",[183,1994,1995],{},"EU Digital Product Passport (DPP)"," or want better ",[183,1998,1999],{},"traceability solutions",[183,2001,2002],{},[258,2003,504],{"href":503}," makes the process straightforward:",[15,2006,2007,2010,2011,2014,2015,2017,2020,2021,2023,2024,956,2026,254,2029,2031,2034,2035,2037,2038,1795,2040,2042,2043,2045,2046,2048,2051,2052,2055,2056,2059,2060,2062,2063,2066,2067,2069,2072],{},[183,2008,2009],{},"Step 1:"," Enter your ",[183,2012,2013],{},"Global Trade Item Number"," to validate the product in GS1 systems.",[710,2016],{},[183,2018,2019],{},"Step 2:"," Select the ",[183,2022,1180],{}," template—preloaded with compliance fields for ",[183,2025,1751],{},[183,2027,2028],{},"product data",[710,2030],{},[183,2032,2033],{},"Step 3:"," Populate it with ",[183,2036,1763],{}," like ",[183,2039,1755],{},[183,2041,1846],{}," documents, and ",[183,2044,1827],{}," certificates.",[710,2047],{},[183,2049,2050],{},"Step 4:"," Build a ",[183,2053,2054],{},"brand-owned web page"," to improve ",[183,2057,2058],{},"consumer engagement"," with ",[183,2061,1798],{},", product photos, ",[183,2064,2065],{},"web links",", and videos.",[710,2068],{},[183,2070,2071],{},"Step 5:"," Customize the design—updates appear instantly without changing packaging.",[15,2074,2075,2076,2079,2080,1795,2083,2086,2087,1760,2089,2091,2092,254],{},"By integrating into ",[183,2077,2078],{},"current systems",", the DPP enhances ",[183,2081,2082],{},"supply chain traceability",[183,2084,2085],{},"improves efficiency",", and delivers ",[183,2088,1759],{},[183,2090,2028],{}," for all ",[183,2093,1767],{},[120,2095,2096],{},[538,2097,2098,2100],{},[541,2099],{},[123,2101],{"alt":2102,"height":546,"src":2103,"width":548},"A smartphone displaying a digital product passport for fresh milk, with navigation buttons, in front of blurred milk cartons on supermarket shelves.","\u002Fimages\u002F2025\u002F08\u002FA-smartphone-displaying-a-digital-product-passport-for-fresh-milk-with-navigation-buttons-in-front-of-blurred-milk-cartons-on-supermarket-shelves.png",[22,2105,2107],{"id":2106},"real-world-use-cases-of-digital-link-in-product-traceability","Real-world use cases of Digital Link in product traceability",[15,2109,2110,2117,2119,2121,2122,2125,2126,2128,2129,2132,2133,2135,2136,2059,2138,2140,2141,2143,2144,2147,2148,254],{},[183,2111,2112,2116],{},[258,2113,2115],{"href":2114},"\u002Fsuccess-stories\u002Ftraveling-pendants\u002F","Traveling Pendants",": Wearable storytelling with enhanced traceability",[710,2118],{},[183,2120,2115],{}," turns ",[183,2123,2124],{},"QR codes"," into wearable narratives. Each pendant carries a ",[183,2127,1439],{}," QR engraved on its surface, connecting a ",[183,2130,2131],{},"physical product"," to a ",[183,2134,2054],{}," where users can read and add stories. This merges ",[183,2137,2058],{},[183,2139,1798],{},", proving that ",[183,2142,1999],{}," can strengthen ",[183,2145,2146],{},"brand loyalty"," even outside traditional ",[183,2149,1922],{},[120,2151,2152],{},[538,2153,2154,2156],{},[541,2155],{},[123,2157],{"alt":2158,"height":546,"src":2159,"width":548},"A hand holding a copper pendant necklace engraved with a QR code, against a blurred outdoor background.","\u002Fimages\u002F2025\u002F08\u002FA-hand-holding-a-copper-pendant-necklace-engraved-with-a-QR-code-against-a-blurred-outdoor-background.png",[15,2161,2162,2169,2171,2172,2174,2175,2179,2180,1760,2182,2184,2185,2188,2189,2191,2192,2194,2195,956,2197,254],{},[183,2163,2164,2168],{},[258,2165,2167],{"href":2166},"\u002Fsuccess-stories\u002Ftreat-street\u002F","Treat Street",": Humor and high engagement in seasonal campaigns",[710,2170],{},"Novelty confectionery brand ",[183,2173,2167],{}," uses ",[183,2176,2177],{},[258,2178,504],{"href":503}," to connect ",[183,2181,1791],{},[183,2183,1974],{}," that drive ",[183,2186,2187],{},"consumer interactions",". Known for their “Perfect Man” chocolate, the brand adapts QR-linked campaigns for each season, meeting ",[183,2190,1739],{}," while maintaining ",[183,2193,1846],{}," across multiple retail partners—boosting ",[183,2196,1858],{},[183,2198,1842],{},[15,2200,2201,2208,2210,2211,2213,2214,2218,2219,2221,2222,2224,2225,1760,2227,2229,2230,2232,2233,956,2235,2237,2238,254],{},[183,2202,2203,2207],{},[258,2204,2206],{"href":2205},"\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures\u002F","Good Ventures",": Streamlined mass QR code creation and shopper engagement",[710,2209],{},"UK-based ",[183,2212,2206],{},", makers of certified organic beauty products, integrated ",[183,2215,2216],{},[258,2217,504],{"href":503}," to handle large-scale, ",[183,2220,1755],{}," management. By linking every SKU to a ",[183,2223,2054],{},", they ensure ",[183,2226,1759],{},[183,2228,1763],{}," for shoppers, retailers, and ",[183,2231,1767],{},", improving ",[183,2234,1827],{},[183,2236,1926],{}," without disrupting ",[183,2239,2078],{},[15,2241,2242,2249,2251,2252,2254,2255,2259,2260,2262,2263,1807,2265,2267,2268,2270,2271,2273,2274,2276,2277,254],{},[183,2243,2244,2248],{},[258,2245,2247],{"href":2246},"\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water\u002F","Zoé Water",": Opening a direct-to-consumer channel",[710,2250],{},"Premium alkaline water brand ",[183,2253,2247],{}," leveraged ",[183,2256,2257,1776],{},[258,2258,504],{"href":503}," to connect bottles directly to a ",[183,2261,1886],{},". A ",[183,2264,1806],{},[183,2266,1810],{}," gives consumers ",[183,2269,1755],{}," on filtration processes, ",[183,2272,1821],{},", and health benefits, while giving the brand valuable ",[183,2275,2187],{}," data to ",[183,2278,1838],{},[15,2280,2281,2288,2290,2291,2174,2293,2295,2296,956,2298,2301,2302,2304,2305,2307,2308,2310,2311,2313,2314,2316,2317,2320],{},[183,2282,2283,2287],{},[258,2284,2286],{"href":2285},"\u002Fsuccess-stories\u002Fdigital-link-for-salssa\u002F","Salssa",": Smart packaging for athletes",[710,2289],{},"Sports nutrition brand ",[183,2292,2286],{},[183,2294,1439],{}," to ensure ",[183,2297,1940],{},[183,2299,2300],{},"consumer trust",". Each product’s QR delivers ",[183,2303,1933],{}," like ingredient sourcing, ",[183,2306,1948],{},", and usage instructions—accessible on any ",[183,2309,1810],{},". This enables ",[183,2312,1967],{}," and supports ",[183,2315,1846],{}," for ",[183,2318,2319],{},"patient safety"," in performance nutrition.",[15,2322,2323,2330,181,2332,2335,2336,2338,2339,2341,2342,2344,2345,2347,2348,2316,2350,956,2352,2354,2355,2357],{},[183,2324,2325,2329],{},[258,2326,2328],{"href":2327},"\u002Fsuccess-stories\u002Fdigital-link-for-nifa\u002F","NIFA",": Giving a voice to Ireland’s fishermen",[710,2331],{},[183,2333,2334],{},"National Inshore Fishermen’s Association"," connects ",[183,2337,1791],{},"—fresh catches—to ",[183,2340,1794],{}," telling the story of each fisher. This builds ",[183,2343,2058],{},", promotes ",[183,2346,1970],{},", and ensures ",[183,2349,1755],{},[183,2351,1944],{},[183,2353,1846],{},", benefiting both ",[183,2356,1854],{}," and local communities.",[15,2359,2360,2367,2369,2370,2372,2373,2377,2378,2381,2382,2384,2385,956,2387,2389,2390,2316,2392,956,2394,254],{},[183,2361,2362,2366],{},[258,2363,2365],{"href":2364},"\u002Fsuccess-stories\u002Fdigital-link-for-alqvimia\u002F","ALQVIMIA",": Branding and digital transparency in luxury cosmetics",[710,2368],{},"Holistic cosmetics pioneer ",[183,2371,2365],{}," adopted ",[183,2374,2375],{},[258,2376,504],{"href":503}," to connect every item to a ",[183,2379,2380],{},"brand-owned web"," portal with ",[183,2383,1798],{}," on ingredients, sustainability practices, and certifications. This supports ",[183,2386,1751],{},[183,2388,1827],{}," while meeting ",[183,2391,1739],{},[183,2393,1970],{},[183,2395,1901],{},[15,2397,2398,2405,2407,2408,2410,2411,2413,2414,2416,2417,1799,2419,2421,2422,2425,2426,2428,2429,2431,2432,2434],{},[183,2399,2400,2404],{},[258,2401,2403],{"href":2402},"\u002Fsuccess-stories\u002Fdigital-link-for-canogooil\u002F","Canigooil",": The first connected olive oil",[710,2406],{},"Premium olive oil producer ",[183,2409,2403],{}," launched the first fully connected bottle using ",[183,2412,1439],{},". Each QR provides ",[183,2415,1759],{}," to origin details, ",[183,2418,1930],{},[183,2420,1755],{}," on cultivation and quality checks. The result is ",[183,2423,2424],{},"strengthened brand loyalty",", compliance with ",[183,2427,1944],{}," regulations, and a ",[183,2430,1864],{}," approach to ",[183,2433,1999],{}," in a competitive market.",[120,2436,2437],{},[123,2438],{"alt":2439,"height":2440,"src":2441,"title":2442,"width":129},"Canigooil launches the first connected olive oil with Digital Link",587,"\u002Fimages\u002F2024\u002F12\u002FCanigooil-launches-the-first-connected-olive-oil-with-Digital-Link-1024x587.webp","Digital Link for product traceability: How next-gen QR codes are transforming supply chains 4",[22,2444,2446],{"id":2445},"beyond-traceability-added-benefits-of-digital-link","Beyond traceability: Added benefits of Digital Link",[15,2448,2449,2450,2453,2455,2456,2458,2459,254],{},"✔ ",[183,2451,2452],{},"Seamless integration",[710,2454],{},"Works with ",[183,2457,2078],{},"—GTINs, PIMs, ERPs—without disrupting ",[183,2460,1922],{},[15,2462,2449,2463,2466,2468,2469,2471,2472,2475,2476,254],{},[183,2464,2465],{},"Built-in marketing and analytics",[710,2467],{},"Track ",[183,2470,2187],{},", scan location, language, and timing for ",[183,2473,2474],{},"data sharing"," and improving ",[183,2477,2146],{},[15,2479,2449,2480,2483,2485,2486,2488,2489,2491],{},[183,2481,2482],{},"Contextual content delivery",[710,2484],{},"Show ",[183,2487,1933],{}," based on user role: compliance info for regulators, AR tutorials for customers, ",[183,2490,1926],{}," data for staff.",[15,2493,2449,2494,2497,2499,2500,2503,2504,2506,2507,254],{},[183,2495,2496],{},"Sustainability and packaging efficiency",[710,2498],{},"Reduce packaging waste with ",[183,2501,2502],{},"digital updates",", meeting ",[183,2505,1846],{}," goals while improving ",[183,2508,1858],{},[120,2510,2511],{},[538,2512,2513,2515],{},[541,2514],{},[123,2516],{"alt":2517,"height":546,"src":2518,"width":548},"A robotic AGV carrying a cardboard box with a QR code, next to a tablet displaying a digital product passport in a warehouse.","\u002Fimages\u002F2025\u002F08\u002FA-robotic-AGV-carrying-a-cardboard-box-with-a-QR-code-next-to-a-tablet-displaying-a-digital-product-passport-in-a-warehouse.png",[22,2520,2522],{"id":2521},"conclusion-build-trust-with-every-scan","Conclusion: Build trust with every scan",[15,2524,2525,2529,2530,1795,2532,1799,2534,2536,2537,2539,2540,1795,2542,1760,2544,2347,2546,2548,2549,254],{},[183,2526,2527,1776],{},[258,2528,504],{"href":503}," unites ",[183,2531,1791],{},[183,2533,1763],{},[183,2535,1755],{}," under a ",[183,2538,1882],{},". It enables ",[183,2541,1970],{},[183,2543,1759],{},[183,2545,1933],{},[183,2547,1846],{}," while fostering ",[183,2550,2300],{},[15,2552,2553,2554,2556,2557,2559,2560,2562,2563,2565,2566,2568,2569,956,2571,2573,2574,2576,2577,254],{},"Whether you’re enhancing ",[183,2555,2058],{},", streamlining ",[183,2558,1922],{},", or ensuring ",[183,2561,1940],{}," through ",[183,2564,1827],{},", the ",[183,2567,1906],{}," serves every purpose—from ",[183,2570,1930],{},[183,2572,1948],{}," checks to rich ",[183,2575,1974],{}," that strengthen ",[183,2578,1842],{},[15,2580,2581,2582,2584,2585,2587,2588,2590,2591,2593],{},"This is more than a ",[183,2583,1783],{}," upgrade—it’s a ",[183,2586,1864],{}," investment in ",[183,2589,1999],{}," that meet today’s ",[183,2592,1739],{}," and tomorrow’s regulations.",[15,2595,2596],{},"Start your journey now: one scan is all it takes.",{"title":144,"searchDepth":145,"depth":145,"links":2598},[2599,2600,2601,2602,2603,2604],{"id":1732,"depth":148,"text":1733},{"id":1870,"depth":148,"text":1871},{"id":1988,"depth":148,"text":1989},{"id":2106,"depth":148,"text":2107},{"id":2445,"depth":148,"text":2446},{"id":2521,"depth":148,"text":2522},"Learn how Digital Link for product traceability boosts transparency, compliance, and trust across the supply chain with a single scan.","Digital Link for product traceability: How next-gen QR codes are transforming supply chains",{},"\u002Fimages\u002F2025\u002F08\u002FDigital-Link-for-product-traceability.png","\u002Fguides\u002Fdigital-link-for-product-traceability","2025-08-08T18:43:28+02:00",{"title":1725,"description":2605},"\u002Fguides\u002Fdigital-link-for-product-traceability\u002F","guides\u002Fdigital-link-for-product-traceability","2025-08-08T18:43:30+02:00","fUCJCshBJKxngjQQYFciH993XHXrT5ZhrMT3IEsxPrs",{"id":2617,"title":2618,"author":7,"body":2619,"category":7,"description":3016,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":3017,"navigation":159,"ogImage":3018,"path":3019,"publishedAt":3020,"sections":7,"seo":3021,"sourcePath":3022,"stem":3023,"updatedAt":3024,"videos":7,"__hash__":3025},"pages\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging.md","Where should I place a QR code on my packaging?",{"type":9,"value":2620,"toc":2995},[2621],[12,2622,2623,2630,2633,2636,2642,2652,2656,2659,2662,2665,2668,2678,2682,2685,2690,2693,2697,2700,2704,2707,2717,2721,2724,2731,2741,2745,2748,2751,2754,2760,2770,2774,2777,2780,2783,2789,2799,2803,2806,2809,2812,2822,2826,2829,2832,2835,2845,2849,2852,2855,2858,2862,2865,2868,2873,2876,2879,2889,2893,2896,2899,2904,2908,2911,2914,2917,2920,2924,2927,2930,2933,2943,2947,2952,2955,2958,2961,2965,2968,2971,2976,2980,2983,2989,2992],{},[15,2624,2625,2626,2629],{},"You’ve printed the perfect label. You’ve added your next-generation QR code. Now comes the part many brands overlook: ",[183,2627,2628],{},"Where should I place a QR code on my packaging","?",[15,2631,2632],{},"QR code placement directly affects whether or not people scan. Too small, too hidden, or placed in an awkward spot, and even the best campaign won’t perform.",[15,2634,2635],{},"The good news is that, with the right strategy, you can boost scans and engagement just by placing your code in the right spot.",[15,2637,2638,2639,2641],{},"Let’s break down what makes a QR code placement effective and how smart packaging powered by ",[258,2640,504],{"href":503}," can take it even further.",[120,2643,2644],{},[538,2645,2646,2648],{},[541,2647],{},[123,2649],{"alt":2650,"height":546,"src":2651,"width":548},"Close-up of a customer scanning a QR code on product packaging in a retail store.","\u002Fimages\u002F2025\u002F06\u002FClose-up-of-a-customer-scanning-a-QR-code-on-product-packaging-in-a-retail-store.png",[22,2653,2655],{"id":2654},"why-does-qr-code-placement-matter-so-much","Why does QR code placement matter so much?",[15,2657,2658],{},"It’s simple: if customers don’t see the QR code and it’s not easily visible , they won’t scan it.",[15,2660,2661],{},"Placement determines visibility, accessibility, and usability. On a crowded shelf or in a fast-moving retail environment, your QR code needs to catch the eye, not get lost in design clutter or squeezed into a corner.",[15,2663,2664],{},"This is especially true for mobile users, who make up the majority of QR code scans.",[15,2666,2667],{},"Effective QR code placement creates a clear invitation to interact, making it user friendly . It bridges physical and digital worlds by making the scan feel natural and easy.",[120,2669,2670],{},[538,2671,2672,2674],{},[541,2673],{},[123,2675],{"alt":2676,"height":546,"src":2677,"width":548},"Customer scanning a QR code on the back panel of a shampoo bottle using a smartphone.","\u002Fimages\u002F2025\u002F06\u002FCustomer-scanning-a-QR-code-on-the-back-panel-of-a-shampoo-bottle-using-a-smartphone.png",[22,2679,2681],{"id":2680},"what-are-the-best-places-to-put-a-qr-code-on-product-packaging","What are the best places to put a QR code on product packaging?",[15,2683,2684],{},"There’s no one-size-fits-all answer, but here are some strategic spots that typically perform well.",[2686,2687,2689],"h3",{"id":2688},"front-panel","Front panel",[15,2691,2692],{},"Ideal for promotional QR codes or loyalty programs. It puts the code right in front of the shopper’s eyes.",[2686,2694,2696],{"id":2695},"back-panel","Back panel",[15,2698,2699],{},"Good for regulatory, ingredient, or sustainability information, providing more detail . Customers expect detail here.",[2686,2701,2703],{"id":2702},"inside-flaps-or-under-lids","Inside flaps or under lids",[15,2705,2706],{},"Great for post-purchase experiences like tutorials or surveys. Adds a surprise-and-delight moment.",[120,2708,2709],{},[538,2710,2711,2713],{},[541,2712],{},[123,2714],{"alt":2715,"height":546,"src":2716,"width":548},"Scanning a QR code printed inside the flap of a product box using a smartphone.","\u002Fimages\u002F2025\u002F06\u002FScanning-a-QR-code-printed-inside-the-flap-of-a-product-box-using-a-smartphone.png",[2686,2718,2720],{"id":2719},"hang-tags-or-outer-wraps","Hang tags or outer wraps",[15,2722,2723],{},"Perfect for clothing or gift boxes. These are visible, removable, and versatile.",[15,2725,181,2726,2730],{},[258,2727,2729],{"href":2728},"\u002Fguides\u002Fqr-code-packaging-best-practices\u002F","best placement"," depends on your goal: product registration, customer feedback, brand story, or redirecting users to your online store or your social media accounts.",[120,2732,2733],{},[538,2734,2735,2737],{},[541,2736],{},[123,2738],{"alt":2739,"height":546,"src":2740,"width":548},"Woman scanning a QR code on a hang tag attached to a folded sweater.","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-a-hang-tag-attached-to-a-folded-sweater.png",[22,2742,2744],{"id":2743},"how-do-qr-codes-fit-into-packaging-design","How do QR codes fit into packaging design?",[15,2746,2747],{},"Innovative QR code design means integrating the QR code into your packaging layout without disrupting the brand or usability.",[15,2749,2750],{},"Use adequate white space (called a “quiet zone”) around the QR code so it remains easily scannable. Avoid placing it over shiny surfaces or folds.",[15,2752,2753],{},"Consider contrast: a dark QR code on a light background is typically easier to scan.",[15,2755,2756,2757,2759],{},"You can also use branded product packaging QR codes to make them visually appealing and on-brand, without sacrificing function. ",[258,2758,504],{"href":503}," supports this kind of light customization and still ensures every QR code meets GS1 standards.",[120,2761,2762],{},[538,2763,2764,2766],{},[541,2765],{},[123,2767],{"alt":2768,"height":546,"src":2769,"width":548},"Woman scanning a navy blue hang tag QR code with her phone in a fashion retail setting.","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-navy-blue-hang-tag-QR-code-with-her-phone-in-a-fashion-retail-setting.png",[22,2771,2773],{"id":2772},"can-qr-codes-be-used-on-any-product-packaging-material","Can QR codes be used on any product packaging material?",[15,2775,2776],{},"Yes, but some materials require extra care.",[15,2778,2779],{},"Glossy finishes can reflect light, reducing scan accuracy. If the QR code is too wide, curved bottles can distort it. Flexible pouches might crinkle or stretch the code.",[15,2781,2782],{},"Test your QR codes under real conditions with different devices to make sure they’re readable.",[15,2784,2785,2786,2788],{},"With dynamic QR codes from ",[258,2787,504],{"href":503},", you can update content without reprinting. This gives you the flexibility to test placements over time and optimize your packaging strategy based on real QR code scans.",[120,2790,2791],{},[538,2792,2793,2795],{},[541,2794],{},[123,2796],{"alt":2797,"height":546,"src":2798,"width":548},"Woman scanning a QR code on the back of a ketchup bottle in a grocery store aisle.","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-the-back-of-a-ketchup-bottle-in-a-grocery-store-aisle.png",[22,2800,2802],{"id":2801},"how-does-qr-code-placement-work-with-existing-barcodes","How does QR code placement work with existing barcodes?",[15,2804,2805],{},"Packaging often includes multiple codes, such as UPC, EAN, and QR. These codes will live together on product packaging at least until the 2027 Sunrise, when next-generation QR codes will start replacing all the older ones. Placing them smartly ensures clarity for both machines and humans.",[15,2807,2808],{},"Avoid clustering the QR code directly next to traditional barcodes, especially if they’re used for retail scanning. This prevents confusion at the point of sale or during fulfillment. A clean layout helps both scanner types work properly.",[15,2810,2811],{},"You can test these configurations with Digital Link’s tools before committing to print.",[120,2813,2814],{},[538,2815,2816,2818],{},[541,2817],{},[123,2819],{"alt":2820,"height":546,"src":2821,"width":548},"Customer holding a cereal box showing both a UPC barcode and a QR code on the back panel.","\u002Fimages\u002F2025\u002F06\u002FCustomer-holding-a-cereal-box-showing-both-a-UPC-barcode-and-a-QR-code-on-the-back-panel.png",[22,2823,2825],{"id":2824},"what-makes-qr-codes-easier-to-scan","What makes QR codes easier to scan?",[15,2827,2828],{},"Keep the QR code size large enough (typically at least 2 cm x 2 cm for packaging). Ensure high-resolution printing and maintain enough contrast between the code and background. Always leave a quiet zone.",[15,2830,2831],{},"Also, place the QR code somewhere flat and easy to frame in front of a camera. Avoid folds, seams, or corners. The simpler the scan, the higher the engagement.",[15,2833,2834],{},"Think of QR codes like call-to-actions. They need to be obvious, attractive, and easy to interact with.",[120,2836,2837],{},[538,2838,2839,2841],{},[541,2840],{},[123,2842],{"alt":2843,"height":546,"src":2844,"width":548},"Man scanning a QR code on a juice bottle label in a supermarket aisle.","\u002Fimages\u002F2025\u002F06\u002FMan-scanning-a-QR-code-on-a-juice-bottle-label-in-a-supermarket-aisle.png",[22,2846,2848],{"id":2847},"how-do-you-ensure-qr-codes-are-accessible-to-all","How do you ensure QR codes are accessible to all?",[15,2850,2851],{},"Accessible QR codes are scannable by everyone, regardless of device, environment, or ability. This means making sure your code is large enough, high contrast, and not obscured by folds or design elements.",[15,2853,2854],{},"But accessibility also means thinking beyond the code itself. If your packaging appears in digital environments, consider adding alt text for screen readers.",[15,2856,2857],{},"Next to the code, use simple instructions (“Scan me for info”) and test it with common smartphones under different lighting conditions.",[22,2859,2861],{"id":2860},"how-does-placement-affect-qr-code-campaigns","How does placement affect QR code campaigns?",[15,2863,2864],{},"A well-placed QR code can dramatically increase campaign performance.",[15,2866,2867],{},"If your QR code leads to a landing page, a loyalty signup, or a product tutorial, its placement determines how many people actually see and scan it.",[15,2869,2870,2872],{},[258,2871,504],{"href":503}," tracks scan behavior in real time, so you can see which product lines, regions, or packaging types are performing best.",[15,2874,2875],{},"This feedback lets you tweak your QR code placement across future batches to improve results.",[15,2877,2878],{},"It’s one of the easiest ways to make your marketing efforts smarter, without increasing spend.",[120,2880,2881],{},[538,2882,2883,2885],{},[541,2884],{},[123,2886],{"alt":2887,"height":546,"src":2888,"width":548},"Shopper scanning a QR code on a box of crackers in a supermarket aisle.","\u002Fimages\u002F2025\u002F06\u002FShopper-scanning-a-QR-code-on-a-box-of-crackers-in-a-supermarket-aisle.png",[22,2890,2892],{"id":2891},"how-can-qr-codes-unlock-interactive-content","How can QR codes unlock interactive content?",[15,2894,2895],{},"QR codes are a launchpad for rich, digital, and engaging experiences. When placed prominently and integrated well, they can lead to video tutorials, augmented reality filters, care instructions, or virtual product trials.",[15,2897,2898],{},"This interactivity boosts engagement and improves product understanding and customer satisfaction. A user scanning a skincare product might get a usage guide; a scan on a pair of shoes could link to styling tips.",[15,2900,2901,2903],{},[258,2902,504],{"href":503}," supports all of this through dynamic QR codes and flexible landing pages, making content delivery scalable and easy.",[22,2905,2907],{"id":2906},"what-role-does-qr-code-placement-play-in-customer-experience","What role does QR code placement play in customer experience?",[15,2909,2910],{},"Smart packaging is about adding value to the product packaging through a simple scan. Where you place that code influences how natural and satisfying the customer interaction feels.",[15,2912,2913],{},"When done right, packaging becomes a tool for transparency and trust, allowing customers to access the information they want (product details, expiration dates, sustainability information, more tips) without having to search.",[15,2915,2916],{},"This is especially important for consumer packaged goods, where brand loyalty is shaped by how helpful and responsive the product feels.",[15,2918,2919],{},"Placement turns scanning into a habit, not a chore.",[22,2921,2923],{"id":2922},"can-a-qr-code-reveal-a-products-origin","Can a QR code reveal a product’s origin?",[15,2925,2926],{},"Yes, and that’s one of its most powerful features. When placed correctly, a QR code can connect customers to the story behind the product: where it was made, how it was sourced, and who was involved.",[15,2928,2929],{},"This is especially valuable for food, fashion, and cosmetics brands aiming to prove traceability and ethical practices. Consumers today expect to know what’s behind the label.",[15,2931,2932],{},"With Digital Link, you can create dynamic digital product passports that allow customers access to product details, certifications, and even interactive content. It turns a scan into a moment of brand storytelling, right from the packaging.",[120,2934,2935],{},[538,2936,2937,2939],{},[541,2938],{},[123,2940],{"alt":2941,"height":546,"src":2942,"width":548},"Woman scanning a QR code on a clothing hang tag with her phone showing a digital “Open” button.","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-a-clothing-hang-tag-with-her-phone-showing-a-digital-Open-button.png",[22,2944,2946],{"id":2945},"how-does-digital-link-help-you-optimize-qr-code-placement","How does Digital Link help you optimize QR code placement?",[15,2948,1174,2949,2951],{},[258,2950,504],{"href":503},", your QR codes don’t just look good; they perform. We give you the tools to generate dynamic QR codes, run multi-product QR code campaigns, and monitor real-time data points across the entire supply chain.",[15,2953,2954],{},"You can test placement on different packaging designs, compare scan rates across formats, and iterate fast.",[15,2956,2957],{},"Our platform bridges physical and digital worlds, giving you full control over how, where, and when customers engage.",[15,2959,2960],{},"Whether you’re adding product discounts, sustainability information, or customer engagement tools, QR code placement is no longer a guess. It’s a strategy.",[22,2962,2964],{"id":2963},"what-should-you-look-for-in-a-qr-code-generator","What should you look for in a QR code generator?",[15,2966,2967],{},"Choosing the right QR code generator is critical, especially regarding packaging. You need more than just a basic code; you need flexibility, reliability, and brand consistency.",[15,2969,2970],{},"Look for a generator that supports reliable dynamic QR codes, allows custom domains, and offers scan analytics. Bonus points if it integrates with your packaging workflow and lets you localize content without reprinting.",[15,2972,2973,2975],{},[258,2974,504],{"href":503}," goes a step further by ensuring full GS1-compliance, offering intuitive page builders, and tracking performance across regions and product lines. Plus, we are ISO-certified for quality and cybersecurity to guarantee the safest corporate experience for companies.",[22,2977,2979],{"id":2978},"what-should-you-do-next","What should you do next?",[15,2981,2982],{},"Start by thinking about where customers will encounter your product: retail stores, online fulfillment, or unboxing videos. Match the QR code placement to the context.",[15,2984,2985,2986,2988],{},"Then use ",[258,2987,504],{"href":503}," to create dynamic, on-brand QR codes that are easy to update, localize, and scale.",[15,2990,2991],{},"A small shift in packaging design can make a big difference in engagement.",[15,2993,2994],{},"Where you put your QR code for the same product might seem like a detail. But with smart execution, it’s a detail that delivers results.",{"title":144,"searchDepth":145,"depth":145,"links":2996},[2997,2998,3004,3005,3006,3007,3008,3009,3010,3011,3012,3013,3014,3015],{"id":2654,"depth":148,"text":2655},{"id":2680,"depth":148,"text":2681,"children":2999},[3000,3001,3002,3003],{"id":2688,"depth":145,"text":2689},{"id":2695,"depth":145,"text":2696},{"id":2702,"depth":145,"text":2703},{"id":2719,"depth":145,"text":2720},{"id":2743,"depth":148,"text":2744},{"id":2772,"depth":148,"text":2773},{"id":2801,"depth":148,"text":2802},{"id":2824,"depth":148,"text":2825},{"id":2847,"depth":148,"text":2848},{"id":2860,"depth":148,"text":2861},{"id":2891,"depth":148,"text":2892},{"id":2906,"depth":148,"text":2907},{"id":2922,"depth":148,"text":2923},{"id":2945,"depth":148,"text":2946},{"id":2963,"depth":148,"text":2964},{"id":2978,"depth":148,"text":2979},"Wondering where should I place a QR code on my packaging? Discover strategic spots to boost visibility, engagement, and scan rates.",{},"\u002Fimages\u002F2025\u002F06\u002Fwhere-should-i-place-a-qr-code-on-my-packaging_.png","\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging","2025-06-13T20:11:27+02:00",{"title":2618,"description":3016},"\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging\u002F","guides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging","2025-06-20T15:54:00+02:00","AEMy0nncHNa0nhtyEiw3D9hNL67jiWN5QFkgXKZ6B3Q",{"id":3027,"title":3028,"author":7,"body":3029,"category":7,"description":3431,"extension":157,"heading":3432,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":3433,"navigation":159,"ogImage":3434,"path":3435,"publishedAt":3436,"sections":7,"seo":3437,"sourcePath":3438,"stem":3439,"updatedAt":3440,"videos":7,"__hash__":3441},"pages\u002Fguides\u002Fproduct-authentication.md","Product authentication: Enhancing brand integrity",{"type":9,"value":3030,"toc":3384},[3031],[12,3032,3033,3037,3041,3044,3047,3050,3060,3064,3068,3071,3074,3078,3081,3084,3087,3091,3095,3098,3102,3105,3108,3117,3121,3125,3128,3131,3135,3138,3141,3151,3155,3159,3162,3170,3174,3177,3180,3183,3187,3190,3195,3198,3202,3205,3208,3218,3222,3226,3229,3232,3236,3239,3242,3248,3252,3255,3258,3262,3265,3268,3271,3280,3284,3288,3291,3295,3298,3301,3305,3309,3312,3315,3319,3322,3325,3335,3341,3344,3348,3351,3354,3358,3361,3371,3375,3378,3381],{},[22,3034,3036],{"id":3035},"introduction","Introduction",[2686,3038,3040],{"id":3039},"the-importance-of-product-authentication-in-todays-market","The importance of product authentication in today’s market",[15,3042,3043],{},"Counterfeit goods aren’t just a nuisance — they’re a direct threat to consumer trust, brand reputation, and even public safety. In today’s crowded, fast-moving market, product authentication is no longer optional. It’s essential.",[15,3045,3046],{},"Authenticity isn’t just about spotting fake products. It’s about protecting your brand, your customers, and everything your company stands for. When consumers trust they’re getting authentic products, they’re more likely to remain loyal, pay full price, and recommend your brand to others.",[15,3048,3049],{},"The right product authentication solutions do more than filter out counterfeits — they proactively protect your reputation, secure the supply chain, and ensure that what reaches the customer is exactly what you promised. In a world where one fake item can lead to lost sales, legal action, or even health risks, verifying authenticity is a frontline defense no brand can afford to ignore.",[120,3051,3052],{},[538,3053,3054,3056],{},[541,3055],{},[123,3057],{"alt":3040,"height":3058,"src":3059,"width":548},441,"\u002Fimages\u002F2024\u002F01\u002FThe-importance-of-product-authentication-in-todays-market.png",[22,3061,3063],{"id":3062},"understanding-product-authentication","Understanding product authentication",[2686,3065,3067],{"id":3066},"what-is-product-authentication","What is product authentication?",[15,3069,3070],{},"Product authentication is the process of verifying that a product is genuine — not a cleverly disguised counterfeit. It plays a vital role in protecting consumers, upholding a brand’s reputation, and maintaining the integrity of the entire supply chain.",[15,3072,3073],{},"Authentication can take many forms. Sometimes it’s physical — like tamper-evident packaging or invisible ink. Other times, it’s digital — QR codes, blockchain records, or cloud-based verification systems. Whatever the form, the goal is the same: to ensure product authenticity and give consumers the confidence they need at the point of purchase.",[2686,3075,3077],{"id":3076},"the-evolution-of-product-authentication-tools","The evolution of product authentication tools",[15,3079,3080],{},"Authentication tools have come a long way. What started with basic holograms and serial numbers has evolved into a powerful ecosystem of product authentication solutions. Today, brands use dynamic QR codes, secure NFC tags, and blockchain-backed certificates to outsmart counterfeiters and protect consumers in real time.",[15,3082,3083],{},"These innovations aren’t just high-tech bells and whistles — they’re a response to increasingly complex threats. As fake products get harder to spot, authentication tools must become more sophisticated, offering brands a way to proactively protect their customers, secure their products, and verify authenticity instantly.",[15,3085,3086],{},"In the sections ahead, we’ll break down how these tools work and why they’re essential for any brand serious about product integrity.",[22,3088,3090],{"id":3089},"counterfeit-products-the-global-challenge","Counterfeit products: The global challenge",[2686,3092,3094],{"id":3093},"the-prevalence-of-fake-products-and-their-impact-on-brands-and-consumers-confidence","The prevalence of fake products and their impact on brands and consumers confidence",[15,3096,3097],{},"Counterfeit products flood nearly every market — from luxury items to life-saving medication. For brands, the result is clear: lost revenue, damaged reputation, and shaken consumer trust. For customers, buying a fake product often means wasted money, broken promises, or worse.",[2686,3099,3101],{"id":3100},"the-health-risks-and-decreased-perceived-value-due-to-counterfeit-goods","The health risks and decreased perceived value due to counterfeit goods",[15,3103,3104],{},"In sectors like healthcare, cosmetics, and food, counterfeit goods aren’t just bad for business — they can be life-threatening. Fake items may contain unsafe components or lack the performance consumers expect, putting their well-being at risk and eroding confidence in genuine products.",[15,3106,3107],{},"As the perceived value of authentic items drops, so does customer loyalty. The damage ripples across the entire supply chain, making strong product authentication solutions critical to protecting consumers, brands, and market integrity.",[120,3109,3110],{},[538,3111,3112,3114],{},[541,3113],{},[123,3115],{"alt":3101,"height":3058,"src":3116,"width":548},"\u002Fimages\u002F2024\u002F01\u002FThe-health-risks-and-decreased-perceived-value-due-to-counterfeit-goods.png",[22,3118,3120],{"id":3119},"product-authentication-in-the-supply-chain","Product authentication in the supply chain",[2686,3122,3124],{"id":3123},"why-the-supply-chain-matters","Why the supply chain matters",[15,3126,3127],{},"The supply chain is the frontline of product authentication. From factory floor to final purchase, every step needs to be traceable. Without transparency, counterfeit goods can slip in unnoticed — putting brand protection and consumer trust at risk.",[15,3129,3130],{},"Technologies like RFID, blockchain, and QR codes now power end-to-end traceability, giving companies the tools to verify authenticity at every stage and ensure product authenticity before the product ever reaches the customer.",[2686,3132,3134],{"id":3133},"identifying-weak-spots","Identifying weak spots",[15,3136,3137],{},"To stay ahead of counterfeiters, companies must identify vulnerabilities within the supply chain. Fake items often enter through third-party distributors, packaging swaps, or unverified components.",[15,3139,3140],{},"The solution? Product authentication tools that flag inconsistencies, secure distribution points, and offer instant verification. When brands proactively protect their supply chain, they protect consumers — and their own reputation.",[120,3142,3143],{},[538,3144,3145,3147],{},[541,3146],{},[123,3148],{"alt":3149,"height":3058,"src":3150,"width":548},"Identifying vulnerabilities in the supply chain","\u002Fimages\u002F2024\u002F01\u002FIdentifying-vulnerabilities-in-the-supply-chain.png",[22,3152,3154],{"id":3153},"physical-vs-digital-product-authentication-solutions","Physical vs. digital product authentication solutions",[2686,3156,3158],{"id":3157},"physical-product-authentication-technologies","Physical product authentication technologies",[15,3160,3161],{},"Physical product authentication relies on visible (and often tactile) features that help consumers and retailers identify genuine products. Holograms, watermarks, and unique packaging elements are classic examples of this approach. These features are hard to replicate, offering a basic layer of brand protection against counterfeit products.",[15,3163,3164,3165,3169],{},"Special inks, seals, and textures are especially useful for high-risk categories like luxury items and documents. However, even the most secure ",[258,3166,3168],{"href":3167},"\u002Fguides\u002Fdigital-links-smart-packaging\u002F","packaging"," can be copied — and physical authentication alone often depends on user awareness to be effective.",[2686,3171,3173],{"id":3172},"digital-product-authentication-tools","Digital product authentication tools",[15,3175,3176],{},"Digital product authentication tools add speed, scalability, and instant verification to the mix. QR codes, for example, let consumers scan a product to confirm authenticity and access secure data about its origin and supply chain journey.",[15,3178,3179],{},"NFC tags offer similar protection with a tap, while blockchain-based systems go even further — tracking each product across the entire supply chain with immutable, tamper-proof records.",[15,3181,3182],{},"By combining physical and digital authentication solutions, companies can stay ahead of counterfeiters while also boosting consumer confidence and delivering better post-purchase experiences.",[2686,3184,3186],{"id":3185},"the-special-case-of-luxury-items-and-the-need-for-high-standard-authentication-solutions","The special case of luxury items and the need for high-standard authentication solutions",[15,3188,3189],{},"Luxury items aren’t just high-value — they’re high-risk. Their exclusivity and perceived value make them prime targets for sophisticated counterfeit operations. That’s why product authentication for luxury goods requires precision, innovation, and brand alignment.",[3191,3192,3194],"h4",{"id":3193},"high-standard-authentication-for-premium-brands","High-standard authentication for premium brands",[15,3196,3197],{},"To protect luxury items, brands use bespoke holograms, custom inks, and unique digital identifiers — all designed to match the quality and image of the genuine product. Authentication must reflect craftsmanship and elevate the customer experience.",[3191,3199,3201],{"id":3200},"beyond-security-experience-and-trust","Beyond security: experience and trust",[15,3203,3204],{},"Digital product authentication tools like NFC and blockchain go beyond anti-counterfeiting. They offer instant verification, personalized content, and exclusive services — building consumer trust while protecting brand integrity.",[15,3206,3207],{},"For luxury brands, the best authentication solution is a tailored mix of physical and digital tools, backed by secure registration and post-purchase engagement. It’s about more than stopping counterfeit products — it’s about delivering authenticity that feels as premium as the product itself.",[120,3209,3210],{},[538,3211,3212,3214],{},[541,3213],{},[123,3215],{"alt":3216,"height":3058,"src":3217,"width":548},"The special case of luxury items","\u002Fimages\u002F2024\u002F01\u002FThe-special-case-of-luxury-items.png",[22,3219,3221],{"id":3220},"consumer-perspective-on-product-authentication","Consumer perspective on product authentication",[2686,3223,3225],{"id":3224},"building-consumer-trust-through-authenticity","Building consumer trust through authenticity",[15,3227,3228],{},"Consumers don’t just buy products — they buy trust. Brands that clearly verify authenticity through reliable product authentication tools earn that trust. Visible markers, QR codes, and transparent communication about authentication results help customers feel confident they’re getting a genuine product.",[15,3230,3231],{},"When companies educate consumers on how to spot fake items and verify product authenticity, they build stronger relationships and reinforce consumer trust from the very first scan.",[2686,3233,3235],{"id":3234},"the-impact-of-product-authentication-on-consumer-well-being","The impact of product authentication on consumer well-being",[15,3237,3238],{},"In sectors like food, electronics, or healthcare, product authentication goes beyond brand protection — it protects lives. Fake products can pose serious health risks. Authentic products, backed by secure authentication solutions, help ensure consumer safety and well-being.",[15,3240,3241],{},"Confidence in product authenticity means peace of mind — and that emotional reassurance is what turns a first-time customer into a loyal one.",[22,3243,3245],{"id":3244},"brand-protection-strategies",[183,3246,3247],{},"Brand protection strategies",[2686,3249,3251],{"id":3250},"the-importance-of-brand-protection-in-market-performance","The importance of brand protection in market performance",[15,3253,3254],{},"Strong brand protection isn’t just about stopping counterfeit products — it’s about protecting everything your company stands for. With effective product authentication in place, companies can ensure genuine product sales, defend their market position, and maintain consumer trust.",[15,3256,3257],{},"When consumers believe in the authenticity of what they buy, they’re more willing to pay full price and remain loyal. That confidence fuels brand equity, strengthens perceived value, and helps companies stay ahead in competitive markets.",[2686,3259,3261],{"id":3260},"legal-actions-and-anti-counterfeiting-measures","Legal actions and anti-counterfeiting measures",[15,3263,3264],{},"Fighting counterfeits also requires legal muscle. Brands need airtight protection through patents and trademarks, giving them the power to take legal action when necessary.",[15,3266,3267],{},"Going after counterfeiters — whether through lawsuits or international enforcement — sends a clear message: this brand defends its products, its customers, and its integrity.",[15,3269,3270],{},"When legal protections and authentication solutions work hand-in-hand, companies can proactively protect their revenue, reputation, and consumer well-being.",[120,3272,3273],{},[538,3274,3275,3277],{},[541,3276],{},[123,3278],{"alt":3261,"height":3058,"src":3279,"width":548},"\u002Fimages\u002F2024\u002F01\u002FLegal-actions-and-anti-counterfeiting-measures.png",[22,3281,3283],{"id":3282},"industry-standards-and-best-practices","Industry standards and best practices",[2686,3285,3287],{"id":3286},"why-industry-standards-matter","Why industry standards matter",[15,3289,3290],{},"In product authentication, following industry standards isn’t optional — it’s what separates reliable solutions from guesswork. These standards define best practices, helping companies implement authentication tools that are trusted, consistent, and scalable.",[2686,3292,3294],{"id":3293},"staying-aligned-and-up-to-date","Staying aligned and up to date",[15,3296,3297],{},"Aligning with current norms ensures product integrity and strengthens consumer trust. Standards also guide companies in choosing the right authentication solution — from physical features to advanced digital tools — especially when operating across international markets.",[15,3299,3300],{},"But standards evolve. As counterfeiters adapt and new technologies emerge, so must your strategy. Staying informed and flexible is key to protecting authentic products and staying a step ahead.",[22,3302,3304],{"id":3303},"implementing-product-authentication-solutions","Implementing product authentication solutions",[2686,3306,3308],{"id":3307},"choosing-the-right-authentication-solution","Choosing the right authentication solution",[15,3310,3311],{},"Not all product authentication tools are created equal — and not every solution fits every brand. The right choice depends on your product’s nature, the level of security required, and the risks in your target market.",[15,3313,3314],{},"For high-value items or sensitive categories, you may need a robust mix of physical and digital technologies. But effectiveness also depends on compatibility: your authentication solution must integrate with current systems and scale as your business grows. Customization is key — a tailored solution protects better and supports your brand identity.",[2686,3316,3318],{"id":3317},"making-authentication-part-of-your-system","Making authentication part of your system",[15,3320,3321],{},"Even the best authentication technology falls short if poorly implemented. Seamless integration into your existing infrastructure is essential for success.",[15,3323,3324],{},"That means planning ahead — from updating IT systems to training staff — and managing workflows so the rollout doesn’t disrupt operations. Whether it’s through phased deployment or parallel testing, a smooth integration ensures you can authenticate products, protect consumers, and maintain performance without missing a beat.",[120,3326,3327],{},[538,3328,3329,3331],{},[541,3330],{},[123,3332],{"alt":3333,"height":3058,"src":3334,"width":548},"Integrating authentication solutions into existing systems","\u002Fimages\u002F2024\u002F01\u002FIntegrating-authentication-solutions-into-existing-systems.png",[22,3336,3338],{"id":3337},"enhancing-authentication-with-digital-link-qr-codes-versatile-and-cost-effective-solutions",[183,3339,3340],{},"Enhancing authentication with digital link QR codes: Versatile and cost-effective solutions",[15,3342,3343],{},"Digital link QR codes are reshaping product authentication. They’re fast to implement, cost-effective, and incredibly versatile — making them a powerful tool for brands aiming to protect consumers and ensure product authenticity.",[2686,3345,3347],{"id":3346},"why-digital-link-qr-codes-work","Why digital link QR codes work",[15,3349,3350],{},"These QR codes integrate easily into existing packaging and labeling, with no need for expensive upgrades. They’re affordable to produce, even at scale, and deliver more than just authentication: they double as advanced barcodes for inventory, compliance, and marketing.",[15,3352,3353],{},"With one scan, customers can access authentication results, product details, instructions, or even promotions — all while verifying they’ve purchased a genuine product. For companies, this means better traceability, end-to-end transparency, and full regulatory compliance.",[2686,3355,3357],{"id":3356},"a-smart-upgrade-for-brand-protection","A smart upgrade for brand protection",[15,3359,3360],{},"By combining authentication with direct consumer engagement, digital link QR codes help brands proactively protect their products and connect with customers — without breaking the bank. In a crowded market full of counterfeit threats, it’s a smart step forward.",[120,3362,3363],{},[538,3364,3365,3367],{},[541,3366],{},[123,3368],{"alt":3369,"height":3058,"src":3370,"width":548},"Enhancing authentication with digital link QR codes","\u002Fimages\u002F2024\u002F01\u002FEnhancing-authentication-with-digital-link-QR-codes.png",[22,3372,3374],{"id":3373},"conclusion-the-future-of-product-authentication-and-brand-protection","Conclusion :The future of product authentication and brand protection",[15,3376,3377],{},"As counterfeit products grow more sophisticated, so must our response. The future of product authentication lies in smart, scalable technologies — from digital link QR codes to blockchain and biometrics — that can outpace evolving threats.",[15,3379,3380],{},"But authentication isn’t just a defensive tool anymore. It’s a strategic advantage. When done right, it protects consumers, builds trust, and strengthens brand integrity. Forward-thinking companies will treat authentication as part of the customer experience — not just a security layer, but a value-added feature.",[15,3382,3383],{},"Staying adaptable is key. Because in a world where counterfeits can pose life-threatening risks, the brands that proactively protect their customers will be the ones that earn their loyalty.",{"title":144,"searchDepth":145,"depth":145,"links":3385},[3386,3389,3393,3397,3401,3410,3414,3418,3422,3426,3430],{"id":3035,"depth":148,"text":3036,"children":3387},[3388],{"id":3039,"depth":145,"text":3040},{"id":3062,"depth":148,"text":3063,"children":3390},[3391,3392],{"id":3066,"depth":145,"text":3067},{"id":3076,"depth":145,"text":3077},{"id":3089,"depth":148,"text":3090,"children":3394},[3395,3396],{"id":3093,"depth":145,"text":3094},{"id":3100,"depth":145,"text":3101},{"id":3119,"depth":148,"text":3120,"children":3398},[3399,3400],{"id":3123,"depth":145,"text":3124},{"id":3133,"depth":145,"text":3134},{"id":3153,"depth":148,"text":3154,"children":3402},[3403,3404,3405],{"id":3157,"depth":145,"text":3158},{"id":3172,"depth":145,"text":3173},{"id":3185,"depth":145,"text":3186,"children":3406},[3407,3409],{"id":3193,"depth":3408,"text":3194},4,{"id":3200,"depth":3408,"text":3201},{"id":3220,"depth":148,"text":3221,"children":3411},[3412,3413],{"id":3224,"depth":145,"text":3225},{"id":3234,"depth":145,"text":3235},{"id":3244,"depth":148,"text":3247,"children":3415},[3416,3417],{"id":3250,"depth":145,"text":3251},{"id":3260,"depth":145,"text":3261},{"id":3282,"depth":148,"text":3283,"children":3419},[3420,3421],{"id":3286,"depth":145,"text":3287},{"id":3293,"depth":145,"text":3294},{"id":3303,"depth":148,"text":3304,"children":3423},[3424,3425],{"id":3307,"depth":145,"text":3308},{"id":3317,"depth":145,"text":3318},{"id":3337,"depth":148,"text":3340,"children":3427},[3428,3429],{"id":3346,"depth":145,"text":3347},{"id":3356,"depth":145,"text":3357},{"id":3373,"depth":148,"text":3374},"Discover the impact of product authentication on brand protection and consumer trust, featuring efficient solutions like Digital Link QR codes.","Product authentication: the essential guide for ensuring brand protection",{},"\u002Fimages\u002F2024\u002F01\u002FProduct-authentication.jpg","\u002Fguides\u002Fproduct-authentication","2025-06-05T19:15:28+02:00",{"title":3028,"description":3431},"\u002Fguides\u002Fproduct-authentication\u002F","guides\u002Fproduct-authentication","2025-06-05T19:15:31+02:00","6cWHZOJgZ1BlLHhxPzZOZwPVKCHs80-ybQ5oZwYZ3QE",{"id":3443,"title":3444,"author":7,"body":3445,"category":7,"description":3814,"extension":157,"heading":3815,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":3816,"navigation":159,"ogImage":3817,"path":3818,"publishedAt":3819,"sections":7,"seo":3820,"sourcePath":3821,"stem":3822,"updatedAt":3823,"videos":7,"__hash__":3824},"pages\u002Fguides\u002Fqr-codes-on-cosmetics-packaging.md","QR codes on cosmetics packaging: Engage, comply, convert",{"type":9,"value":3446,"toc":3797},[3447],[12,3448,3449,3452,3455,3458,3461,3465,3468,3471,3474,3477,3483,3487,3490,3493,3496,3499,3509,3513,3516,3519,3522,3525,3535,3539,3542,3545,3548,3558,3562,3565,3568,3571,3581,3585,3588,3591,3594,3597,3600,3610,3614,3617,3620,3623,3626,3636,3640,3643,3646,3649,3659,3663,3666,3669,3672,3675,3679,3682,3685,3688,3691,3701,3705,3708,3711,3714,3718,3721,3724,3727,3734,3738,3741,3744,3747,3751,3754,3757,3760,3763,3773,3777,3780,3783,3786],{},[15,3450,3451],{},"You’ve seen them. Maybe even scanned a few. QR codes now appear on serums, lipsticks, moisturizers, and luxury creams. What once felt experimental has now become a staple in the beauty aisle.",[15,3453,3454],{},"QR codes on cosmetics packaging are no longer just a convenience. In the cosmetics industry, they’ve evolved into digital bridges that connect packaging to rich, real-time digital experiences.",[15,3456,3457],{},"With just a scan, beauty consumers can access everything from ingredient breakdowns to video tutorials, loyalty rewards, and personalized offers. This shift is happening fast, driven by rising consumer expectations, increasing regulatory demands, and the industry-wide push for smarter, more interactive packaging.",[15,3459,3460],{},"For beauty brands, QR codes on packaging are a strategic necessity.",[22,3462,3464],{"id":3463},"what-do-qr-codes-do-for-beauty-brands","What do QR codes do for beauty brands?",[15,3466,3467],{},"For brands in the beauty industry, where differentiation, authenticity, and storytelling are crucial, QR codes offer a powerful new communication layer. A QR code isn’t just a tool for redirection. It’s a live channel that can deliver contextually relevant information, adapted to each consumer’s location, language, or product version.",[15,3469,3470],{},"They can show detailed ingredient lists, including allergens and sourcing information, which transparency-conscious customers increasingly demand. By dynamically displaying region-specific content, they help brands meet regulatory requirements across multiple countries with a single code.",[15,3472,3473],{},"For instance, a moisturizing cream sold in France and Japan can use the same packaging but display localized information, including usage instructions, sustainability claims, or disposal guidelines in the appropriate language and format.",[15,3475,3476],{},"QR codes also link packaging to digital brand content, from skin care tips to video tutorials. With every scan, they help gather consumer insights.",[15,3478,3479,3480,3482],{},"When integrated with platforms like ",[258,3481,504],{"href":503},", they become augmented: You can update the destination content at any time without altering the packaging, which means no reprints, waste, and more agility in marketing.",[22,3484,3486],{"id":3485},"what-is-the-real-advantage-over-a-regular-qr-code","What is the real advantage over a regular QR code?",[15,3488,3489],{},"The main difference lies in what the QR code understands and delivers. Traditional QR codes offer limited dynamic capabilities. They link to a single URL and cannot adapt to context or audience. Digital Link QR codes, by contrast, are GS1-compliant, meaning they are designed to work across supply chains, retail systems, and consumer environments.",[15,3491,3492],{},"This makes them especially effective for cosmetics, where compliance and consumer expectations vary widely between markets.",[15,3494,3495],{},"With Digital Link, a single code can detect scan location and user settings and then display the right landing page with the right information, from ingredient breakdowns to sustainability initiatives. It can even recognize whether the scan came from a mobile device or a retail scanner.",[15,3497,3498],{},"Moreover, next-generation QR codes will future-proof your packaging. Your code remains valid and valuable as regulations evolve and your campaigns change. You can update the content, integrate new technologies, and expand its functions without touching the physical product.",[120,3500,3501],{},[538,3502,3503,3505],{},[541,3504],{},[123,3506],{"alt":3507,"height":546,"src":3508,"width":548},"Cosmetic packaging with both a traditional barcode and a QR code side by side, placed on a clean white surface","\u002Fimages\u002F2025\u002F05\u002FCosmetic-packaging-with-both-a-traditional-barcode-and-a-QR-code-side-by-side-placed-on-a-clean-white-surface.png",[22,3510,3512],{"id":3511},"why-do-beauty-consumers-actually-scan-these-codes","Why do beauty consumers actually scan these codes?",[15,3514,3515],{},"Modern beauty consumers demand transparency and empowerment because they want more than a pretty jar. They want to know what they are putting on their skin, where it came from, and how it fits with their values, whether it’s cruelty-free, vegan, sustainably sourced, or dermatologically tested.",[15,3517,3518],{},"A QR code gives them instant access to this information in a format they already trust: their smartphones. Instead of Googling ingredients or searching brand websites, they scan the product directly.",[15,3520,3521],{},"If the content is engaging, they stay longer, explore more, and become more likely to convert, either through a purchase, a sign-up, or a share.",[15,3523,3524],{},"This behavior has become especially common among Gen Z and millennial audiences, who value both authenticity and interactivity. They appreciate the ability to watch a how-to video or read customer reviews while standing in the aisle, right at the point of decision.",[120,3526,3527],{},[538,3528,3529,3531],{},[541,3530],{},[123,3532],{"alt":3533,"height":546,"src":3534,"width":548},"Young woman in a retail store scanning a QR code on a cosmetic product with a curious expression","\u002Fimages\u002F2025\u002F05\u002FYoung-woman-in-a-retail-store-scanning-a-QR-code-on-a-cosmetic-product-with-a-curious-expression.png",[22,3536,3538],{"id":3537},"what-are-some-smart-ways-to-place-qr-codes-on-packaging","What are some smart ways to place QR codes on packaging?",[15,3540,3541],{},"Placement of the QR code plays a big role in whether consumers actually use it. Some brands treat it as an afterthought, squeezing it into unused corners or placing it under flaps. However, for beauty products, where visual appeal is everything, the code must be carefully integrated into the design while remaining scannable.",[15,3543,3544],{},"Common strategies include placing the QR near the barcode, on the back label near usage instructions, or inside the lid or outer carton, especially for high-end cosmetics where packaging unboxing is part of the experience.",[15,3546,3547],{},"What matters most is clarity and contrast. A light background and enough white space around the QR code help it scan properly. The call-to-action should be visible and clear: “Scan to learn more” works, but “Discover your skin’s perfect match” or “See it in action” can feel more engaging.",[120,3549,3550],{},[538,3551,3552,3554],{},[541,3553],{},[123,3555],{"alt":3556,"height":546,"src":3557,"width":548},"Luxury cosmetic box opened to reveal a QR code printed inside the lid, surrounded by elegant branding elements","\u002Fimages\u002F2025\u002F05\u002FLuxury-cosmetic-box-opened-to-reveal-a-QR-code-printed-inside-the-lid-surrounded-by-elegant-branding-elements.png",[22,3559,3561],{"id":3560},"can-qr-codes-really-help-with-regulations","Can QR codes really help with regulations?",[15,3563,3564],{},"Yes, and this is where Digital Link QR codes shine. As beauty regulations grow more complex, from ingredient disclosures to environmental labeling, keeping your packaging compliant in every market can be a nightmare. Static labels can’t keep up.",[15,3566,3567],{},"Digital Link QR codes allow brands to embed regulatory content dynamically. That means you can serve country-specific compliance data without creating new packaging SKUs for each region. The same product scanned in Italy and the US can show completely different regulatory content, automatically and instantly.",[15,3569,3570],{},"This approach not only saves money on printing and logistics but also improves consumer trust. It signals that your brand takes compliance seriously and is willing to be transparent, which is a big win in a skeptical market.",[120,3572,3573],{},[538,3574,3575,3577],{},[541,3576],{},[123,3578],{"alt":3579,"height":546,"src":3580,"width":548},"A regulatory compliance dashboard on a tablet, with a cosmetics jar nearby and documents showing international symbols","\u002Fimages\u002F2025\u002F05\u002FA-regulatory-compliance-dashboard-on-a-tablet-with-a-cosmetics-jar-nearby-and-documents-showing-international-symbols.png",[22,3582,3584],{"id":3583},"what-are-digital-product-passports-and-why-do-they-matter-in-beauty","What are digital product passports, and why do they matter in beauty?",[15,3586,3587],{},"Digital product passports (DPPs) are set to become a regulatory requirement across the EU and beyond, especially for industries like cosmetics that rely on complex sourcing, detailed labeling, and sustainability claims. These digital passports contain structured product data that covers everything from ingredients to environmental impact, and they are accessed through a scannable QR code on the packaging.",[15,3589,3590],{},"For beauty brands, Digital Link QR codes offer a seamless way to comply with these evolving regulations. By linking each product to a dynamically updated landing page, brands can provide the full DPP without redesigning packaging or squeezing in extra text.",[15,3592,3593],{},"This also reassures consumers, who increasingly demand transparency, by offering complete traceability and accountability with a single scan.",[15,3595,3596],{},"Digital Link provides a pre-built template solution specifically designed for cosmetics DPP compliance to make this even easier. This solution automatically adapts content based on the scan location and language using AI-powered localization, ensuring every consumer sees accurate, relevant information in real time.",[15,3598,3599],{},"The system integrates smoothly with existing ERPs and PIMs, allowing continuous update of product data without manual intervention or packaging changes.",[120,3601,3602],{},[538,3603,3604,3606],{},[541,3605],{},[123,3607],{"alt":3608,"height":546,"src":3609,"width":548},"Person holding a smartphone showing a digital product passport of a cosmetic item, with eco and ingredient icons visible","\u002Fimages\u002F2025\u002F05\u002FPerson-holding-a-smartphone-showing-a-digital-product-passport-of-a-cosmetic-item-with-eco-and-ingredient-icons-visible.png",[22,3611,3613],{"id":3612},"what-does-a-great-qr-code-experience-look-like","What does a great QR code experience look like?",[15,3615,3616],{},"A good scan experience is fast, seamless, and helpful. A bad one is slow, confusing, or irrelevant, making consumers drop off and damaging brand perception.",[15,3618,3619],{},"Smart brands create branded, mobile-optimized landing pages that load quickly and offer clear, relevant information. This may include how-to videos, in-depth product information, sourcing transparency, or user testimonials.",[15,3621,3622],{},"Personalized elements, such as language detection or region-based content, show customers you understand them.",[15,3624,3625],{},"A beauty brand should also maintain aesthetic consistency. That means the design of the landing page should reflect the look and feel of the product packaging, creating a continuous brand experience. Platforms like Digital Link let brands create these experiences easily with drag-and-drop builders and branded URLs.",[120,3627,3628],{},[538,3629,3630,3632],{},[541,3631],{},[123,3633],{"alt":3634,"height":546,"src":3635,"width":548},"Mobile landing page on a smartphone showing a skincare tutorial video after scanning a cosmetic product QR code","\u002Fimages\u002F2025\u002F05\u002FMobile-landing-page-on-a-smartphone-showing-a-skincare-tutorial-video-after-scanning-a-cosmetic-product-QR-code.png",[22,3637,3639],{"id":3638},"how-do-qr-codes-drive-real-customer-engagement","How do QR codes drive real customer engagement?",[15,3641,3642],{},"Customer engagement is about meaningful interactions that build a relationship over time. Smart QR codes enable these moments by turning static packaging into an interactive platform.",[15,3644,3645],{},"Whether it’s a scan at the store to learn more about a product or a post-purchase scan to leave a review, each interaction is a chance to engage customers with valuable, personalized content. Beauty brands can guide users through product routines, offer seasonal tips, or invite them to participate in surveys or giveaways from the product they’re already using.",[15,3647,3648],{},"This kind of engagement builds trust and familiarity. It also gives brands valuable feedback and insights that can be used to refine future offerings. And with every new interaction, the product evolves from something you use into something you experience.",[120,3650,3651],{},[538,3652,3653,3655],{},[541,3654],{},[123,3656],{"alt":3657,"height":546,"src":3658,"width":548},"How do QR codes drive real customer engagement","\u002Fimages\u002F2025\u002F05\u002FHow-do-QR-codes-drive-real-customer-engagement.png",[22,3660,3662],{"id":3661},"whats-an-example-of-a-beauty-brand-using-this-well","What’s an example of a beauty brand using this well?",[15,3664,3665],{},"One standout example is ALQVIMIA, a luxury cosmetics brand known for its holistic and sustainable philosophy. ALQVIMIA uses Digital Link QR codes on their product packaging to provide rich, contextual information without cluttering the label.",[15,3667,3668],{},"When a consumer scans the code on an ALQVIMIA product, they are taken to a beautifully branded landing page. There, they can access usage tips, legal documentation, ingredients, recycling instructions, and contact information, all presented in their local language thanks to AI-powered localization.",[15,3670,3671],{},"What’s more, the content can be updated at any time, allowing the brand to respond to new regulations, launch new campaigns, or add seasonal content without reprinting the packaging.",[15,3673,3674],{},"It’s a flexible, scalable system that enhances both compliance and customer experience.",[22,3676,3678],{"id":3677},"can-this-also-support-marketing-and-loyalty","Can this also support marketing and loyalty?",[15,3680,3681],{},"Absolutely. One of the most exciting things about QR codes on cosmetics packaging is that they turn every product into a potential marketing channel. A customer who scans a code might discover a new product line, receive a discount for their next purchase, or join a loyalty program right from the packaging.",[15,3683,3684],{},"These codes can link to influencer campaigns, time-sensitive promotions, or user-generated content. They can also trigger post-purchase engagement, such as a follow-up email, a satisfaction survey, or a product care guide.",[15,3686,3687],{},"With the right incentives and call-to-actions, QR code campaigns can dramatically increase engagement and retention and influence purchase decisions.",[15,3689,3690],{},"And because Digital Link QR codes support real-time analytics, brands can measure the performance of each campaign in detail: how many people scanned, when, where, and what they interacted with.",[120,3692,3693],{},[538,3694,3695,3697],{},[541,3696],{},[123,3698],{"alt":3699,"height":546,"src":3700,"width":548},"Loyalty reward screen displayed on a smartphone after scanning a QR code on a lipstick package","\u002Fimages\u002F2025\u002F05\u002FLoyalty-reward-screen-displayed-on-a-smartphone-after-scanning-a-QR-code-on-a-lipstick-package.png",[22,3702,3704],{"id":3703},"how-can-beauty-brands-improve-their-marketing-strategies-with-qr-codes","How can beauty brands improve their marketing strategies with QR codes?",[15,3706,3707],{},"QR codes on packaging are a strategic asset in modern marketing strategies. By embedding dynamic QR codes into their packaging, beauty brands create always-on gateways to marketing campaigns that evolve with the brand.",[15,3709,3710],{},"Imagine a new product launch where a QR code links to exclusive behind-the-scenes footage, user-generated content, or an influencer’s unboxing experience. Later, that same code can switch to a limited-time promotion or holiday campaign, with no reprinting needed. Dynamic QR codes make marketing agile.",[15,3712,3713],{},"Because each scan can be tracked, brands gain a clearer picture of how their marketing campaigns perform across regions, customer segments, and retail environments. They can test messages, measure engagement, and optimize in real-time, transforming packaging into a dynamic marketing engine.",[22,3715,3717],{"id":3716},"why-are-loyalty-programs-more-powerful-when-built-into-packaging","Why are loyalty programs more powerful when built into packaging?",[15,3719,3720],{},"Traditional loyalty programs often require app downloads or manual signups, which deter participation. But with QR codes, beauty brands can instantly onboard users into their loyalty programs, right from the product packaging. One scan is all it takes to join, collect points, or access member-only perks.",[15,3722,3723],{},"This low-friction entry point helps grow program participation, especially among new customers. The QR code becomes a gateway to deeper brand loyalty when linked to a smart, mobile-friendly landing page.",[15,3725,3726],{},"You can also personalize rewards based on scan behavior, purchase location, or product type, making customers feel seen and valued. And because it’s all hosted through a single Digital Link QR code, you can update the loyalty journey without altering your packaging or printing new materials.",[120,3728,3729],{},[123,3730],{"alt":3731,"src":3732,"title":3733},"049b42a7 dcc7 49c3 996b ad84457ccba8","\u002Fimages\u002Fext\u002F7bd65c7e58c1be78.png","QR codes on cosmetics packaging: What beauty brands should know 9",[22,3735,3737],{"id":3736},"what-happens-after-the-purchase","What happens after the purchase?",[15,3739,3740],{},"The post-purchase phase is one of the most underutilized opportunities in cosmetics marketing. But it’s also when the customer is most engaged. They’re trying the product, forming opinions, and potentially becoming loyal fans or deciding never to buy again.",[15,3742,3743],{},"QR codes help extend the relationship beyond the shelf. After scanning, customers can access video tutorials, refill reminders, product registration forms, and feedback tools. They can learn how to recycle the container or discover other products that complement their purchase.",[15,3745,3746],{},"This is also the perfect moment to reinforce brand values. A page that explains your cruelty-free certification or sustainability program can build long-term loyalty. It turns a transactional moment into a relationship.",[22,3748,3750],{"id":3749},"how-do-i-create-qr-codes-that-actually-work-for-cosmetics","How do I create QR codes that actually work for cosmetics?",[15,3752,3753],{},"Generic QR code generators can’t offer the functionality, compliance, and brand polish needed in today’s beauty market. Instead, choose a platform built for the future of product packaging.",[15,3755,3756],{},"Digital Link offers everything you need to create cosmetics-ready QR codes: GS1 compliance, branded short URLs, AI-powered localization, and advanced analytics.",[15,3758,3759],{},"After the first setup, you can customize your landing pages, integrate with your product databases, and scale your QR deployment across entire product lines without lifting a finger.",[15,3761,3762],{},"The result? Packaging that works smarter, performs better, and keeps customers coming back.",[120,3764,3765],{},[538,3766,3767,3769],{},[541,3768],{},[123,3770],{"alt":3771,"height":546,"src":3772,"width":548},"Person customizing a digital landing page on a laptop, with cosmetic products and a QR code sheet nearby","\u002Fimages\u002F2025\u002F05\u002FPerson-customizing-a-digital-landing-page-on-a-laptop-with-cosmetic-products-and-a-QR-code-sheet-nearby.png",[22,3774,3776],{"id":3775},"what-should-beauty-brands-do-next","What should beauty brands do next?",[15,3778,3779],{},"The future of beauty packaging is already here, and next-gen QR codes are leading the way. If you want to stay ahead, don’t treat QR codes as a last-minute add-on. Use them as strategic assets: transparency, engagement, and evolution tools.",[15,3781,3782],{},"Whether you’re launching a new product, navigating regulatory shifts, or trying to build deeper customer loyalty, smart QR code technology can help you get there faster, with less friction.",[15,3784,3785],{},"At Digital Link, we make it easy to create, manage, and scale QR codes for cosmetics packaging, so you can focus on creating beauty products your customers will love.",[15,3787,3788,3789],{},"Ready to make the leap? ",[258,3790,3796],{"href":3791,"rel":3792,"target":3795},"https:\u002F\u002Fapp.digital-link.com\u002Fsign-up\u002F",[3793,3794],"noreferrer","noopener","_blank","Start your first digital link today.",{"title":144,"searchDepth":145,"depth":145,"links":3798},[3799,3800,3801,3802,3803,3804,3805,3806,3807,3808,3809,3810,3811,3812,3813],{"id":3463,"depth":148,"text":3464},{"id":3485,"depth":148,"text":3486},{"id":3511,"depth":148,"text":3512},{"id":3537,"depth":148,"text":3538},{"id":3560,"depth":148,"text":3561},{"id":3583,"depth":148,"text":3584},{"id":3612,"depth":148,"text":3613},{"id":3638,"depth":148,"text":3639},{"id":3661,"depth":148,"text":3662},{"id":3677,"depth":148,"text":3678},{"id":3703,"depth":148,"text":3704},{"id":3716,"depth":148,"text":3717},{"id":3736,"depth":148,"text":3737},{"id":3749,"depth":148,"text":3750},{"id":3775,"depth":148,"text":3776},"See how QR codes on cosmetics packaging drive engagement, meet compliance, and connect beauty shoppers to personalized digital experiences.","QR codes on cosmetics packaging: What beauty brands should know",{},"\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-cosmetics-packaging.png","\u002Fguides\u002Fqr-codes-on-cosmetics-packaging","2025-05-28T17:52:02+02:00",{"title":3444,"description":3814},"\u002Fguides\u002Fqr-codes-on-cosmetics-packaging\u002F","guides\u002Fqr-codes-on-cosmetics-packaging","2025-05-28T17:52:04+02:00","1ECexQCzEOHvW0Jgm4Z6eXSR8q14YnpnY9DSRT3Sg_o",{"id":3826,"title":3827,"author":7,"body":3828,"category":7,"description":4374,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":4375,"navigation":159,"ogImage":4376,"path":4377,"publishedAt":4378,"sections":7,"seo":4379,"sourcePath":4380,"stem":4381,"updatedAt":4382,"videos":7,"__hash__":4383},"pages\u002Fguides\u002Fhow-to-create-a-digital-product-passport.md","How to create a digital product passport for compliance",{"type":9,"value":3829,"toc":4336},[3830],[12,3831,3832,3836,3848,3851,3854,3858,3864,3867,3877,3881,3884,3888,3891,3895,3906,3910,3913,3917,3920,3924,3927,3931,3934,3938,3941,3944,3954,3958,3967,3970,3973,3977,3980,3986,3996,4000,4007,4010,4013,4017,4023,4026,4030,4033,4036,4046,4050,4057,4060,4063,4073,4077,4080,4084,4087,4091,4094,4098,4101,4105,4108,4112,4115,4119,4122,4125,4135,4139,4142,4146,4153,4156,4159,4169,4173,4176,4179,4183,4191,4194,4197,4201,4204,4207,4217,4221,4228,4231,4234,4238,4241,4244,4248,4251,4258,4262,4265,4285,4288,4298,4302,4305,4308,4312,4315,4323,4326],{},[22,3833,3835],{"id":3834},"what-is-a-digital-product-passport-and-why-is-it-becoming-essential","What is a digital product passport, and why is it becoming essential?",[15,3837,181,3838,3842,3843,3847],{},[258,3839,3841],{"href":3840},"\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","digital product passport"," (DPP) is set to become a core requirement for selling goods in Europe and beyond. But what exactly is it, what detailed information does it provide about products—and ",[3844,3845,3846],"em",{},"how to create a digital product passport"," that meets upcoming regulations?",[15,3849,3850],{},"In short, a digital product passport is a standardized way of making detailed data available to anyone who scans a code on the product. That includes consumers, regulators, retailers, and everyone else involved in the supply chain. It supports transparency, circularity, safety, and regulatory compliance across industries.",[15,3852,3853],{},"But here’s the twist: the official EU requirements are still being finalized. So, how can brands get ready?",[22,3855,3857],{"id":3856},"can-i-create-a-digital-product-passport-before-eu-rules-are-finalized","Can I create a digital product passport before EU rules are finalized?",[15,3859,3860,3861,3863],{},"Yes, and in fact, you should. The direction is clear, and waiting until the last minute will only create stress and technical debt, making it harder to ensure compliance. That’s why ",[258,3862,504],{"href":503}," already offers a flexible, future-ready solution that businesses can use today.",[15,3865,3866],{},"Rather than guessing what the final DPP framework will look like, our platform offers customizable templates for different product categories. Whether you’re working in food and beverages, wine and spirits, baby products, cosmetics and skincare, supplements and sports nutrition, or apparel and textiles, there’s a tailored option ready for you. These templates already meet current global e-labeling requirements and are easily adaptable as new regulations come into play.",[120,3868,3869],{},[538,3870,3871,3873],{},[541,3872],{},[123,3874],{"alt":3875,"height":546,"src":3876,"width":548},"A person scans a QR code on a skincare bottle using a smartphone in a bright beauty store, viewing product passport data.","\u002Fimages\u002F2025\u002F05\u002FA-person-scans-a-QR-code-on-a-skincare-bottle-using-a-smartphone-in-a-bright-beauty-store-viewing-product-passport-data.png",[22,3878,3880],{"id":3879},"what-should-a-digital-product-passport-include","What should a digital product passport include?",[15,3882,3883],{},"While the specifics will vary by category and region, a solid digital product passport usually includes a core set of information to meet regulatory requirements and ensure transparency and compliance.",[2686,3885,3887],{"id":3886},"product-name-and-description","Product name and description",[15,3889,3890],{},"This is the foundation of the passport. It tells the user what the product is and outlines its key characteristics.",[2686,3892,3894],{"id":3893},"ingredients-or-materials","Ingredients or materials",[15,3896,3897,3898,1795,3902,3905],{},"Consumers and regulators need to know what the product is made of, whether it’s ",[258,3899,3901],{"href":3900},"\u002Fguides\u002Fqr-codes-on-food-packaging\u002F","food",[258,3903,3904],{"href":3821},"cosmetics",", or textiles.",[2686,3907,3909],{"id":3908},"country-of-origin","Country of origin",[15,3911,3912],{},"Clear visibility into where the product was produced or assembled supports both traceability and consumer trust.",[2686,3914,3916],{"id":3915},"manufacturing-and-batch-information","Manufacturing and batch information",[15,3918,3919],{},"This helps with quality assurance and enables targeted recalls if needed.",[2686,3921,3923],{"id":3922},"recycling-or-disposal-instructions","Recycling or disposal instructions",[15,3925,3926],{},"Essential for meeting environmental labeling laws and promoting responsible consumer behavior through sustainable practices.",[2686,3928,3930],{"id":3929},"certifications-and-sustainability-data","Certifications and sustainability data",[15,3932,3933],{},"Highlighting certifications or eco-friendly practices can support brand values and customer expectations.",[2686,3935,3937],{"id":3936},"safety-information-and-warnings","Safety information and warnings",[15,3939,3940],{},"Any product that could present a risk must include relevant usage instructions or hazard symbols.",[15,3942,3943],{},"On Digital Link, all of this content is managed through a centralized dashboard. You can build landing pages, add media, and translate everything into multiple languages, all tied to one single, scannable code.",[120,3945,3946],{},[538,3947,3948,3950],{},[541,3949],{},[123,3951],{"alt":3952,"height":546,"src":3953,"width":548},"A close-up of a person holding a pasta package and scanning its QR code, showing a digital passport with product ingredients and recycling info on their phone screen.","\u002Fimages\u002F2025\u002F05\u002FA-close-up-of-a-person-holding-a-pasta-package-and-scanning-its-QR-code-showing-a-digital-passport-with-product-ingredients-and-recycling-info-on-their-phone-screen.png",[22,3955,3957],{"id":3956},"what-is-the-sustainable-products-regulation-and-how-is-it-connected-to-dpps","What is the Sustainable Products Regulation, and how is it connected to DPPs?",[15,3959,3960,3961,3964,3965,254],{},"The EU’s upcoming ",[183,3962,3963],{},"Sustainable Products Regulation"," (ESPR) aims to make sustainable products the norm across the European market. It sets requirements for product durability, reusability, energy efficiency, and, most notably, information transparency through the ",[183,3966,1180],{},[15,3968,3969],{},"The DPP acts as the delivery mechanism for many of these obligations. It allows brands to display repair instructions, sourcing details, environmental impact scores, and recycling options without overcrowding packaging. By embedding this data in a data carrier like a next-generation QR code, brands can stay ahead of sustainability rules while offering more value to consumers.",[15,3971,3972],{},"The regulation is broad in scope and will impact industries ranging from fashion and electronics to furniture and food. Getting started now allows you to align your DPPs with the ESPR roadmap before enforcement kicks in.",[22,3974,3976],{"id":3975},"how-does-the-qr-code-work-with-a-digital-product-passport","How does the QR code work with a digital product passport?",[15,3978,3979],{},"The QR code on your packaging is the entry point. When scanned, it reveals the DPP as a mobile-friendly landing page customized for the user’s language and location. One scan gives access to everything: ingredients, allergens, origin, sustainability details, usage tips, and even videos.",[15,3981,3982,3983,3985],{},"Unlike static codes, ",[258,3984,504],{"href":503},"’s dynamic QR codes can be updated anytime without changing the packaging. This lets brands react to new rules, correct errors, or run seasonal campaigns, even after the product is on the shelf.",[120,3987,3988],{},[538,3989,3990,3992],{},[541,3991],{},[123,3993],{"alt":3994,"height":546,"src":3995,"width":548},"A woman holding a wine bottle labeled with a QR code for product info, photographed in front of a sunlit vineyard.","\u002Fimages\u002F2025\u002F05\u002FA-woman-holding-a-wine-bottle-labeled-with-a-QR-code-for-product-info-photographed-in-front-of-a-sunlit-vineyard.png",[22,3997,3999],{"id":3998},"how-does-digital-link-ensure-data-security","How does Digital Link ensure data security?",[15,4001,4002,4003,4006],{},"When brands start linking product-level data to scannable codes, questions around ",[183,4004,4005],{},"data security"," and data transparency naturally arise. What happens to the information once it’s scanned? Who controls the content? How is it protected?",[15,4008,4009],{},"Digital Link was built with enterprise-grade security in mind for effective digital product passport implementation. Our infrastructure ensures that encryption, access controls, and GDPR-compliant privacy practices shield your digital product passports (and the information they carry).",[15,4011,4012],{},"From version tracking to user permissions, you have full control over who can edit or view your product pages. This protects your compliance strategy, customer relationships, and brand reputation.",[22,4014,4016],{"id":4015},"what-does-dpp-implementation-involve","What does DPP implementation involve?",[15,4018,4019,4020,4022],{},"Implementing digital product passports starts with organizing your product data: batch numbers, ingredients, certifications, and so on. ",[258,4021,504],{"href":503}," helps you manage this through easy integrations with your ERP or PIM systems, enabling secure and automated data collection.",[15,4024,4025],{},"As part of the DPP process, your brand must consider the product’s entire lifecycle, from raw material sourcing to end-of-life. Our platform supports this with item-level traceability, dynamic pricing capabilities, and real-time updates enabled through end-of-line integration with printing systems.",[22,4027,4029],{"id":4028},"how-does-this-impact-the-supply-chain","How does this impact the supply chain?",[15,4031,4032],{},"Digital product passports offer complete supply chain visibility. From manufacturing process to point of sale, every stakeholder in global supply chains can access the same reliable product information. This supports supply chain traceability, enhances resource efficiency, and allows for precise action in case of recalls or fraud.",[15,4034,4035],{},"Moreover, businesses can collect valuable insights and data points across the entire supply chain, improving planning, inventory control, and forecasting.",[120,4037,4038],{},[538,4039,4040,4042],{},[541,4041],{},[123,4043],{"alt":4044,"height":546,"src":4045,"width":548},"A man in a safety vest scans a QR code on a cardboard box using a handheld scanner in a warehouse filled with inventory.","\u002Fimages\u002F2025\u002F05\u002FA-man-in-a-safety-vest-scans-a-QR-code-on-a-cardboard-box-using-a-handheld-scanner-in-a-warehouse-filled-with-inventory.png",[22,4047,4049],{"id":4048},"can-dpps-be-used-for-electric-vehicle-batteries","Can DPPs be used for electric vehicle batteries?",[15,4051,4052,4053,4056],{},"Yes, and they already are. The European Commission has made ",[183,4054,4055],{},"electric vehicle batteries"," one of the first product groups to require a Digital Product Passport under the new Battery Regulation.",[15,4058,4059],{},"Each EV battery must carry a unique, scannable code that links to a product passport detailing its materials, origin, repairability, expected lifespan, and carbon footprint. This helps regulators enforce sourcing rules and supports circular economy efforts like second-life reuse and recycling.",[15,4061,4062],{},"Digital Link’s system is flexible enough to handle high-complexity use cases like EV batteries. Our platform supports structured data fields, secure updates, and multilingual compliance, all essential for this sector.",[120,4064,4065],{},[538,4066,4067,4069],{},[541,4068],{},[123,4070],{"alt":4071,"height":546,"src":4072,"width":548},"A warehouse filled with EV battery packs, each labeled with a QR code, resting on wooden pallets under industrial lighting.","\u002Fimages\u002F2025\u002F05\u002FA-warehouse-filled-with-EV-battery-packs-each-labeled-with-a-QR-code-resting-on-wooden-pallets-under-industrial-lighting.png",[22,4074,4076],{"id":4075},"what-are-the-benefits-beyond-compliance","What are the benefits beyond compliance?",[15,4078,4079],{},"Creating a digital product passport isn’t just about meeting EU regulations. It’s about building smarter, more transparent products that reflect ethical and sustainable practices and that consumers actually want to engage with.",[2686,4081,4083],{"id":4082},"tell-your-brand-story-through-video-text-and-images","Tell your brand story through video, text, and images",[15,4085,4086],{},"The DPP becomes a canvas for your narrative, letting you share what makes your product unique in richer formats.",[2686,4088,4090],{"id":4089},"add-interactive-content-like-loyalty-programs-or-reviews","Add interactive content like loyalty programs or reviews",[15,4092,4093],{},"These features create engagement loops and turn one-time buyers into repeat customers.",[2686,4095,4097],{"id":4096},"measure-engagement-and-scan-locations","Measure engagement and scan locations",[15,4099,4100],{},"With built-in analytics, you can see exactly how people are interacting with your product, and where.",[2686,4102,4104],{"id":4103},"localize-product-information-by-region","Localize product information by region",[15,4106,4107],{},"Show different content depending on where the QR is scanned, without needing multiple codes.",[2686,4109,4111],{"id":4110},"reduce-packaging-clutter-while-adding-more-value","Reduce packaging clutter while adding more value",[15,4113,4114],{},"By moving data off the label and into the cloud, you can reduce visual noise and still meet all legal requirements.",[22,4116,4118],{"id":4117},"how-does-dpp-contribute-to-sustainability","How does DPP contribute to sustainability?",[15,4120,4121],{},"By highlighting material composition, environmental footprint, and the product’s carbon footprint, a digital passport enhances transparency and enables consumers to make more sustainable choices.",[15,4123,4124],{},"It also aligns with circular economy goals by making information about recycling, reuse, or return schemes easily accessible. This empowers consumers while reducing the environmental impact of waste and overproduction.",[120,4126,4127],{},[538,4128,4129,4131],{},[541,4130],{},[123,4132],{"alt":4133,"height":546,"src":4134,"width":548},"A woman scans a QR code on a sustainable clothing tag with her phone, standing in a neutral-toned store.","\u002Fimages\u002F2025\u002F05\u002FA-woman-scans-a-QR-code-on-a-sustainable-clothing-tag-with-her-phone-standing-in-a-neutral-toned-store.png",[22,4136,4138],{"id":4137},"what-role-does-the-dpp-play-in-product-lifecycle-management","What role does the DPP play in product lifecycle management?",[15,4140,4141],{},"The digital product passport allows you to manage the product’s entire lifecycle digitally. From raw materials and production methods to usage and end of life, you can provide accurate data and updates without changing packaging. This supports more sustainable business practices and enhances product lifecycle management.",[22,4143,4145],{"id":4144},"how-does-a-dpp-improve-supply-chain-transparency","How does a DPP improve supply chain transparency?",[15,4147,4148,4149,4152],{},"One of the Digital Product Passport’s most powerful impacts is its ability to create ",[183,4150,4151],{},"supply chain transparency",". With a single scan, downstream actors—retailers, consumers, and even recyclers—gain insight into how a product was made, where it traveled, and who handled it.",[15,4154,4155],{},"This transparency fosters trust and enables more efficient resource use and better risk management. For example, if a defect is discovered in a batch of components, the DPP makes it easier to trace those products and act quickly.",[15,4157,4158],{},"Digital Link’s resolver technology connects all this data through the GS1 Digital Link standard, ensuring that every stakeholder, from raw material supplier to end user, sees the right information at the right time.",[120,4160,4161],{},[538,4162,4163,4165],{},[541,4164],{},[123,4166],{"alt":4167,"height":546,"src":4168,"width":548},"A warehouse worker in a yellow hard hat reviews real-time supply chain data on a tablet in front of industrial shelves.","\u002Fimages\u002F2025\u002F05\u002FA-warehouse-worker-in-a-yellow-hard-hat-reviews-real-time-supply-chain-data-on-a-tablet-in-front-of-industrial-shelves.png",[22,4170,4172],{"id":4171},"can-this-unlock-new-business-models","Can this unlock new business models?",[15,4174,4175],{},"Absolutely. The digital product passport system enables circular business models such as reuse, resale, and subscription, supporting a sustainable future. It also supports new revenue streams based on services or digital experiences linked to each product.",[15,4177,4178],{},"By making the entire value chain more transparent, brands can identify ways to improve energy efficiency, track energy consumption, and optimize operations.",[22,4180,4182],{"id":4181},"how-do-i-start-creating-a-digital-product-passport","How do I start creating a digital product passport?",[15,4184,4185,4186,4190],{},"The easiest way to get started is to go to ",[258,4187,4189],{"href":503,"rel":4188,"target":3795},[3793,3794],"digital-link.com"," and create your first digital link. If your product already has a GTIN (barcode number), we can auto-generate a compliant DPP with just a few clicks.",[15,4192,4193],{},"Using our intuitive builder, you can customize the look, language, and layout. You can also add images, videos, links, documents, and anything your customer needs.",[15,4195,4196],{},"And if you’re a larger company, we offer integrations with your existing PIM or ERP so everything flows seamlessly.",[22,4198,4200],{"id":4199},"what-if-i-sell-in-multiple-countries","What if I sell in multiple countries?",[15,4202,4203],{},"No problem. Digital Link supports automatic content localization. A user in France will see the page in French with France-specific recycling info, while a user in the US will get English and FDA-compliant labeling.",[15,4205,4206],{},"This makes global compliance easier without the need for different QR codes or packaging variations.",[120,4208,4209],{},[538,4210,4211,4213],{},[541,4212],{},[123,4214],{"alt":4215,"height":546,"src":4216,"width":548},"A woman using a smartphone in a store while a monitor behind her displays a world map, representing global content localization.","\u002Fimages\u002F2025\u002F05\u002FA-woman-using-a-smartphone-in-a-store-while-a-monitor-behind-her-displays-a-world-map-representing-global-content-localization.png",[22,4218,4220],{"id":4219},"what-should-companies-know-about-the-eu-market","What should companies know about the EU market?",[15,4222,4223,4224,4227],{},"Selling in the ",[183,4225,4226],{},"EU market"," means more than translating a label. It means complying with region-specific sustainability, labeling, and transparency laws. The European Union is leading the global push for product traceability and digital labeling through initiatives like the Digital Product Passport and the ESPR.",[15,4229,4230],{},"Digital Link was designed to meet the expectations of the EU market from day one. That includes supporting multilingual product pages, country-specific recycling instructions, and regulatory fields that align with EU Green Deal targets.",[15,4232,4233],{},"Whether you’re based in the EU or exporting into it, having a DPP-ready system means fewer delays, lower risk of noncompliance, and a better experience for European consumers.",[22,4235,4237],{"id":4236},"will-this-work-with-physical-packaging-constraints","Will this work with physical packaging constraints?",[15,4239,4240],{},"Absolutely. That’s the whole point. Rather than printing every detail on the label, a single QR code unlocks the whole product story. This frees up space for design while meeting labeling rules in a smart, scannable way.",[15,4242,4243],{},"In fact, many companies use Digital Link to remove multiple codes (e.g., EAN, nutrition, recycling, regulatory) and replace them with a single next-gen barcode.",[22,4245,4247],{"id":4246},"what-if-the-rules-change-again","What if the rules change again?",[15,4249,4250],{},"Then, you simply update your pages in the dashboard. There is no need to reprint or relabel, and your QR code stays the same.",[15,4252,4253,4254,4257],{},"This flexibility is why our system is already being used in pilots for ",[258,4255,4256],{"href":3840},"Digital Product Passports in Europe",", including for wine, cosmetics, seafood, and baby goods.",[22,4259,4261],{"id":4260},"what-makes-digital-link-a-good-solution-for-dpps","What makes Digital Link a good solution for DPPs?",[15,4263,4264],{},"We’re not just a barcode provider. We offer:",[214,4266,4267,4270,4273,4276,4279,4282],{},[217,4268,4269],{},"Pre-built templates by industry",[217,4271,4272],{},"Smart landing page builder",[217,4274,4275],{},"Support for multiple data formats (text, video, PDF, API)",[217,4277,4278],{},"GTIN validation",[217,4280,4281],{},"Context-aware localization",[217,4283,4284],{},"Robust analytics and insights",[15,4286,4287],{},"We also offer world-class customer support to help you get started, stay compliant, and unlock your products’ marketing potential.",[120,4289,4290],{},[538,4291,4292,4294],{},[541,4293],{},[123,4295],{"alt":4296,"height":546,"src":4297,"width":548},"A smiling man at his desk in a modern office, with a screen displaying icons for templates, landing pages, GTIN validation, and localization.","\u002Fimages\u002F2025\u002F05\u002FA-smiling-man-at-his-desk-in-a-modern-office-with-a-screen-displaying-icons-for-templates-landing-pages-GTIN-validation-and-localization.png",[22,4299,4301],{"id":4300},"is-it-too-early-to-act","Is it too early to act?",[15,4303,4304],{},"Not at all. It’s the perfect time to build your foundation.",[15,4306,4307],{},"The EU Digital Product Passport may not be fully defined yet, but the direction is clear. Early movers will be ready before the deadlines hit to meet market demands, and they’ll benefit from better product data, improved traceability, and stronger customer relationships.",[22,4309,4311],{"id":4310},"what-comes-next","What comes next?",[15,4313,4314],{},"Whether you want to get ahead of regulations or make your products smarter, the first step is creating your digital link.",[15,4316,4317,4318,4322],{},"You can ",[258,4319,4321],{"href":4320},"https:\u002F\u002Fapp.digital-link.com\u002Flogin","test it for free",", with no commitment, and start building digital product passports today.",[15,4324,4325],{},"Let your packaging do more for compliance, for customers, and for your brand.",[120,4327,4328],{},[538,4329,4330,4332],{},[541,4331],{},[123,4333],{"alt":4334,"height":546,"src":4335,"width":548},"A smiling man in a modern office uses his smartphone next to a pouch with a QR code and an open notebook on the desk.","\u002Fimages\u002F2025\u002F05\u002FA-smiling-man-in-a-modern-office-uses-his-smartphone-next-to-a-pouch-with-a-QR-code-and-an-open-notebook-on-the-desk.png",{"title":144,"searchDepth":145,"depth":145,"links":4337},[4338,4339,4340,4349,4350,4351,4352,4353,4354,4355,4362,4363,4364,4365,4366,4367,4368,4369,4370,4371,4372,4373],{"id":3834,"depth":148,"text":3835},{"id":3856,"depth":148,"text":3857},{"id":3879,"depth":148,"text":3880,"children":4341},[4342,4343,4344,4345,4346,4347,4348],{"id":3886,"depth":145,"text":3887},{"id":3893,"depth":145,"text":3894},{"id":3908,"depth":145,"text":3909},{"id":3915,"depth":145,"text":3916},{"id":3922,"depth":145,"text":3923},{"id":3929,"depth":145,"text":3930},{"id":3936,"depth":145,"text":3937},{"id":3956,"depth":148,"text":3957},{"id":3975,"depth":148,"text":3976},{"id":3998,"depth":148,"text":3999},{"id":4015,"depth":148,"text":4016},{"id":4028,"depth":148,"text":4029},{"id":4048,"depth":148,"text":4049},{"id":4075,"depth":148,"text":4076,"children":4356},[4357,4358,4359,4360,4361],{"id":4082,"depth":145,"text":4083},{"id":4089,"depth":145,"text":4090},{"id":4096,"depth":145,"text":4097},{"id":4103,"depth":145,"text":4104},{"id":4110,"depth":145,"text":4111},{"id":4117,"depth":148,"text":4118},{"id":4137,"depth":148,"text":4138},{"id":4144,"depth":148,"text":4145},{"id":4171,"depth":148,"text":4172},{"id":4181,"depth":148,"text":4182},{"id":4199,"depth":148,"text":4200},{"id":4219,"depth":148,"text":4220},{"id":4236,"depth":148,"text":4237},{"id":4246,"depth":148,"text":4247},{"id":4260,"depth":148,"text":4261},{"id":4300,"depth":148,"text":4301},{"id":4310,"depth":148,"text":4311},"Learn how to create a digital product passport to meet EU regulations, boost transparency, and connect products to dynamic QR-based data.",{},"\u002Fimages\u002F2025\u002F05\u002FHow-to-create-a-digital-product-passport.png","\u002Fguides\u002Fhow-to-create-a-digital-product-passport","2025-05-21T13:13:50+02:00",{"title":3827,"description":4374},"\u002Fguides\u002Fhow-to-create-a-digital-product-passport\u002F","guides\u002Fhow-to-create-a-digital-product-passport","2025-06-20T15:52:41+02:00","hp4SvU_3YVuIhSfKvJQFUd4HlFBM2Lca7TbHpd96wGY",{"id":4385,"title":4386,"author":7,"body":4387,"category":7,"description":5029,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":5030,"navigation":159,"ogImage":5031,"path":5032,"publishedAt":5033,"sections":7,"seo":5034,"sourcePath":5035,"stem":5036,"updatedAt":5037,"videos":7,"__hash__":5038},"pages\u002Fguides\u002Fgs1-digital-link-examples-use-cases.md","GS1 digital link examples and use cases • Digital Link",{"type":9,"value":4388,"toc":5015},[4389],[12,4390,4391,4410,4414,4432,4447,4470,4473,4477,4496,4506,4509,4513,4525,4535,4538,4542,4554,4570,4579,4586,4592,4596,4609,4622,4631,4638,4645,4652,4656,4662,4673,4688,4698,4705,4709,4712,4715,4725,4728,4731,4734,4738,4745,4752,4777,4784,4794,4798,4811,4814,4866,4870,4877,4896,4903,4913,4928,4935,4939,4946,4956,4962,4965,4995,5002,5008],{},[15,4392,4393,4394,4397,4398,4401,4402,4405,4406,4409],{},"Are you looking for ",[183,4395,4396],{},"actionable examples"," of how the new GS1 digital link standard can be applied to ",[183,4399,4400],{},"improve your business?"," Do you need ",[183,4403,4404],{},"inspiration and robust use cases"," showing the many benefits that digital links will provide across the table, to ",[183,4407,4408],{},"all sectors, processes, and stakeholders?"," You are in the right place, then. On this page, we will walk you through the most promising and exciting applications of digital links. Giving some real-life GS1 digital link examples.",[22,4411,4413],{"id":4412},"gs1-digital-link-examples","GS1 digital link examples",[15,4415,4416,4420,4421,4424,4425,4428,4429,254],{},[258,4417,4419],{"href":4418},"\u002Fguides\u002Fgs1-digital-link-technology\u002F","GS1 digital link technology"," is set to change forever the way we interact with products: a single QR code that can be ",[183,4422,4423],{},"read by barcode scanners"," at stores ",[183,4426,4427],{},"and by any smartphone camera",", providing different information and experiences depending on who’s reading it. We’re talking about a true revolution for ",[183,4430,4431],{},"supply chain management, retail, and marketing",[15,4433,4434,4435,4438,4439,4442,4443,4446],{},"Yet, while the ",[183,4436,4437],{},"2027 deadline"," set by global authorities for ",[183,4440,4441],{},"the transition from the old barcodes to digital links"," (looking at you, ",[258,4444,4445],{"href":1438},"Sunrise 2027",") is getting closer and closer, and companies are already implementing the new standard in their processes, actual examples of digital link in use are still hard to find online.",[15,4448,4449,4450,4453,4454,4457,4458,4461,4462,4465,4466,4469],{},"That’s why we have selected and collected here the ",[183,4451,4452],{},"best examples of digital link applications"," by businesses worldwide in different industries, as a source of inspiration for you to improve ",[183,4455,4456],{},"traceability",", easily supply ",[183,4459,4460],{},"detailed product information",", increase ",[183,4463,4464],{},"customer loyalty",", guarantee ",[183,4467,4468],{},"item authenticity (counterfeit)",", and much more.",[15,4471,4472],{},"Let’s take a look at them.",[2686,4474,4476],{"id":4475},"frieslandcampina-digital-link-example","FrieslandCampina digital link example",[15,4478,4479,4485,4486,4489,4490,254],{},[258,4480,4484],{"href":4481,"rel":4482,"target":3795},"https:\u002F\u002Fwww.frieslandcampina.com\u002F",[3793,3794,4483],"nofollow","FrieslandCampina"," – one of the ",[183,4487,4488],{},"largest dairy companies"," in the world – has deployed digital links for the Asian market, using a ",[183,4491,4492,4493],{},"QR code printed at the bottom of cans of Friso milk powder as a ",[258,4494,4495],{"href":4418},"data carrier GS1 digital link technology",[15,4497,4498,4499,4502,4503,254],{},"By scanning the QR on the product, consumers end up on ",[183,4500,4501],{},"a website where the origin of the product is shown",". Visitors can discover the origin of their Friso milk powder, see whether it really is Friso’s milk powder, and in the near future ",[183,4504,4505],{},"pay for the product directly",[15,4507,4508],{},"“In this way,” FrieslandCampina’s Rob Van Stek has said, “we enable parents to make informed purchasing decisions based on transparent information.”",[2686,4510,4512],{"id":4511},"datalink-digital-link-example","Datalink digital link example",[15,4514,4515,4518,4519,4524],{},[183,4516,4517],{},"Brazilian cable manufacturer"," ",[258,4520,4523],{"href":4521,"rel":4522,"target":3795},"https:\u002F\u002Fafdatalink.com.br\u002F",[3793,3794,4483],"Datalink"," improved their customers’ user experience by applying a digital link QR code to their products that, once scanned, redirects to that specific cable’s manuals and tutorials.",[120,4526,4527],{},[538,4528,4529,4531],{},[541,4530],{},[123,4532],{"alt":4512,"height":3058,"src":4533,"width":4534},"\u002Fimages\u002F2022\u002F12\u002FDatalink-digital-link-example.jpg",729,[15,4536,4537],{},"This is the first commercial product augmented by a digital link in Brazil.",[2686,4539,4541],{"id":4540},"sondia-digital-link-example","Sondia digital link example",[15,4543,4544,4545,4518,4548,4553],{},"The Sonderegger brothers founded their ",[183,4546,4547],{},"face mask manufacturing start-up",[258,4549,4552],{"href":4550,"rel":4551,"target":3795},"https:\u002F\u002Fsondia.ch\u002F",[3793,3794,4483],"Sondia"," in Switzerland at the beginning of the Covid-19 pandemic to address the bottlenecks in mask production and delivery, and safety is still the main concern for the company.",[15,4555,4556,4557,4564,4565,4567,4568,254],{},"Sondia has addressed this issue by ",[183,4558,4559,4560,4563],{},"attaching a unique ",[258,4561,4562],{"href":503},"digital link"," to every single pack of masks."," Provided with an expiry date and serial number, each individual dispenser box of 50 pieces is now individually marked. This precise marking is used both for ",[183,4566,4456],{}," and internal ",[183,4569,1827],{},[120,4571,4572],{},[538,4573,4574,4576],{},[541,4575],{},[123,4577],{"alt":4541,"height":546,"src":4578,"width":4534},"\u002Fimages\u002F2022\u002F12\u002FSondia-digital-link-example.jpg",[15,4580,4581,4582,4585],{},"Digital links also help Sondia ",[183,4583,4584],{},"control the preparation of each order",". Once the digital link is scanned, workers are provided with instructions related to that specific order – especially crucial since the company also operates as a private label provider for other brands.",[15,4587,4588,4589,254],{},"And it doesn’t end here: when dedicated scanners read a digital link code at the end of the production line, the link is automatically switched to a customer view through a ",[258,4590,4591],{"href":4418},"resolver",[2686,4593,4595],{"id":4594},"codigo-verde-digital-link-example","Codigo Verde digital link example",[15,4597,4598,4599,4602,4603,4608],{},"Digital links can help automate ",[183,4600,4601],{},"environmental traceability",", as the Codigo Verde (Green Code) project promoted by ",[258,4604,4607],{"href":4605,"rel":4606,"target":3795},"https:\u002F\u002Flegadodasaguas.com.br\u002F",[3793,3794],"Legado das Águas"," in Brazil demonstrates.",[15,4610,4611,4612,4615,4616,4621],{},"Trees in the reserve of Atlantic Forest owned by Legado das Águas were tagged with labels containing a digital link QR code. The information available through the code included ",[183,4613,4614],{},"the exact location of each tree",". Another green and beautiful ",[258,4617,4620],{"href":4618,"rel":4619,"target":3795},"\u002Fgs1-digital-link\u002F",[3793,3794],"GS1 digital link"," example.",[120,4623,4624],{},[538,4625,4626,4628],{},[541,4627],{},[123,4629],{"alt":4595,"height":3058,"src":4630,"width":4534},"\u002Fimages\u002F2022\u002F12\u002FCodigo-Verde-digital-link-example.jpg",[15,4632,4633,4634,4637],{},"The seeds from the trees are used to grow new plants. And a QR that ",[183,4635,4636],{},"traces them back to the original"," tree in the forest is attached to each plant before making them available to purchase.",[15,4639,4640,4641,4644],{},"This way, people who buy the plants can scan the QR to ",[183,4642,4643],{},"discover everything about their wild parent tree",", including its geolocation. Amazing, isn’t it?",[15,4646,4647,4648,4651],{},"But this is just the tip of the iceberg. There are countless ",[258,4649,4650],{"href":1438},"successful digital link use cases"," waiting to be unlocked. Here is a quick overview of some of them.",[22,4653,4655],{"id":4654},"gs1-digital-link-for-consumers","GS1 digital link for consumers",[15,4657,4658,4659,254],{},"As most of the digital link examples above show very clearly, ",[183,4660,4661],{},"the benefits provided to consumers by the new standard are massive",[15,4663,4664,4665,4668,4669,4672],{},"For instance, digital links can be used on product packaging to allow customers to scan items and access ",[183,4666,4667],{},"additional product info, nutrition labels, recipes, videos,"," reviews, and ",[183,4670,4671],{},"ratings",", enabling much more informed – and happy – purchase decisions.",[15,4674,4675,4676,4679,4680,4683,4684,4687],{},"The granular item tracking allowed by digital links, in addition, helps consumers discover everything about the product they bought, increasing ",[183,4677,4678],{},"transparency"," and brands’ ",[183,4681,4682],{},"authority and trust",". Also, ",[183,4685,4686],{},"safety warnings"," and product recalls can be easily managed through digital links, protecting people’s safety and health.",[15,4689,4690,4691,1799,4694,4697],{},"Quick access to ",[183,4692,4693],{},"rich content, dedicated promotions",[183,4695,4696],{},"exclusive loyalty programs"," are, of course, further advantages for customers, that can be leveraged by marketers across all industries.",[15,4699,4700,4701,4704],{},"The flexibility ensured by digital links makes it possible to ",[183,4702,4703],{},"deliver different experiences to different audiences ","depending, for instance, on the tool they use to scan a digital link QR code: using the smartphone camera can bring visitors to an informational web page while reading the code with a dedicated mobile app can trigger an e-commerce platform.",[22,4706,4708],{"id":4707},"gs1-digital-link-for-brands","GS1 digital link for brands",[15,4710,4711],{},"For brand owners, the GS1 digital link standard is a game-changer. It allows full visibility and control over every single item in circulation—across production, distribution, and consumer touchpoints. No more fragmented data or disconnected systems.",[15,4713,4714],{},"By linking each product to a structured digital identity, brands can unify information across their ecosystem. Everyone from suppliers to logistics providers to marketing teams works off the same source of truth. This reduces costly errors, improves fulfillment accuracy, and streamlines decision-making at scale.",[120,4716,4717],{},[538,4718,4719,4721],{},[541,4720],{},[123,4722],{"alt":4723,"height":546,"src":4724,"width":4534},"Digital link for brands","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-brands.jpg",[15,4726,4727],{},"Another key advantage is packaging simplification. A single digital link QR code can replace multiple barcodes, tags, and printed materials—freeing up valuable space and cutting production costs.",[15,4729,4730],{},"Combined with resolver technology, the same code can adapt dynamically to different audiences and use cases, whether it’s a consumer scanning at home or a warehouse operator checking status in the field.",[15,4732,4733],{},"For engagement use cases, inventory workflows, and direct-to-consumer strategies, check the dedicated sections below.",[22,4735,4737],{"id":4736},"gs1-digital-link-for-retailers","GS1 digital link for retailers",[15,4739,4740,4741,4744],{},"In an increasingly digital world, retailers are looking for ways to ",[183,4742,4743],{},"maximize their reach and optimize their processes",". Digital links can help them achieve these goals and meet the ever-growing demand for an efficient and connected digital experience.",[15,4746,4747,4748,4751],{},"Implementing the GS1 digital link standard increases ",[183,4749,4750],{},"safety and efficiency"," within retailers’ operations:",[214,4753,4754,4761,4768],{},[217,4755,4756,4757,4760],{},"recalled and ",[183,4758,4759],{},"expired products"," can be flagged at any point throughout the supply chain, up to the point of sale and beyond",[217,4762,4763,4764,4767],{},"dedicated ",[183,4765,4766],{},"discounts and promotions"," can be automagically triggered when the expiry date approaches",[217,4769,4770,4772,4773,4776],{},[183,4771,2474],{}," with partners and stakeholders is made ",[183,4774,4775],{},"easier"," and more reliable",[15,4778,4779,4780,4783],{},"And let’s not forget that digital links will ",[183,4781,4782],{},"reshape the checkout experience at physical stores",", with the same QR code enabling both transactions at the cashier and all sorts of business-to-business and business-to-consumer experiences.",[120,4785,4786],{},[538,4787,4788,4790],{},[541,4789],{},[123,4791],{"alt":4792,"height":546,"src":4793,"width":4534},"GS1 digital link examples, for retailers","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-retailers.jpg",[22,4795,4797],{"id":4796},"gs1-digital-link-for-solution-providers","GS1 digital link for solution providers",[15,4799,4800,4801,1760,4804,956,4807,4810],{},"All kinds of solution providers, from ",[183,4802,4803],{},"business consultancies",[183,4805,4806],{},"marketing agencies, software developers, printing companies,",[183,4808,4809],{},"logistics management ","specialists, can support brands and retailers by supplying added-value digital link services.",[15,4812,4813],{},"Areas for intervention include:",[214,4815,4816,4823,4830,4837,4847,4853,4860],{},[217,4817,4818,4819,4822],{},"designing and implementing the ",[183,4820,4821],{},"online consumer-facing"," experiences triggered by the digital link (from product pages to dedicated content, marketing programs, trace and track solutions, and much more)",[217,4824,4825,4826,4829],{},"developing ",[183,4827,4828],{},"mobile apps"," that give access to specific experiences and services",[217,4831,4832,4833,4836],{},"providing digital link-ready ",[183,4834,4835],{},"printing services"," for QR codes and Data Matrix for labels, packaging, and all printed materials",[217,4838,4839,4840,956,4843,4846],{},"processing data generated by connected products and making available ",[183,4841,4842],{},"analytics dashboards, statistics,",[183,4844,4845],{},"reports"," to enrich business intelligence",[217,4848,4825,4849,4852],{},[183,4850,4851],{},"secure API services"," that enable specific digital link features (i.e. technical data sheets or product recalls)",[217,4854,4855,4856,4859],{},"supplying ",[183,4857,4858],{},"hardware and software POS solutions"," in order to handle digital links at stores",[217,4861,4862,4863],{},"managing and maintaining a ",[183,4864,4865],{},"digital link resolver",[22,4867,4869],{"id":4868},"gs1-digital-link-for-healthcare","GS1 digital link for Healthcare",[15,4871,4872,4873,4876],{},"In a sensitive field such as healthcare digital links provide a wealth of benefits, with ",[183,4874,4875],{},"a single code on a medical product"," delivering different, relevant information when a doctor reads it with a mobile app or a patient scans it with his smartphone.",[15,4878,4879,4880,4883,4884,4887,4888,4891,4892,4895],{},"While a healthcare professional may access ",[183,4881,4882],{},"technical details"," or ",[183,4885,4886],{},"up-to-date clinical studies",", the patient might be redirected to ",[183,4889,4890],{},"trusted information"," about the product, ",[183,4893,4894],{},"explanatory videos",", instructions, etc.",[15,4897,4898,4899,4902],{},"Additionally, all ",[183,4900,4901],{},"info can be provided in the language spoken by the visitor",", which is automatically detected through the digital link.",[120,4904,4905],{},[538,4906,4907,4909],{},[541,4908],{},[123,4910],{"alt":4911,"height":3058,"src":4912,"width":4534},"Digital link for Healthcare","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-Healthcare.jpg",[15,4914,4915,4916,4919,4920,4923,4924,4927],{},"Directions for ",[183,4917,4918],{},"safe item handling",", transportation and disposal, ",[183,4921,4922],{},"storage conditions",", and potential ",[183,4925,4926],{},"hazard"," can also be shared with stakeholders throughout the whole supply chain, increasing security for all actors involved and optimizing costs.",[15,4929,4930,4931,4934],{},"And, of course, ",[183,4932,4933],{},"transparency and traceability"," can be significantly improved by digital links in healthcare. Connecting every single medical product or device with digital data about manufacturing specifications, logistics, maintenance, expiration date, etc. makes it way easier to discover and analyze the whole lifecycle of any item.",[22,4936,4938],{"id":4937},"gs1-digital-link-for-supply-chain","GS1 digital link for supply chain",[15,4940,4941,4942,4945],{},"The impact of digital link on supply chain management is immense. The very concept of a ",[183,4943,4944],{},"web-enabled product identifier at item level",", linking to information that can be updated in real time is revolutionary.",[15,4947,4948,4949,4952,4953,254],{},"There are so many potential use cases for digital links in the supply chain field. For instance, it can be used to ",[183,4950,4951],{},"simplify product recall processes"," by quickly identifying affected batches or linking products with associated batch numbers for ",[183,4954,4955],{},"easy traceability",[15,4957,4958,4959,4961],{},"Additionally, it can help with ",[183,4960,1926],{}," by providing real-time updates on product availability and delivery status throughout the entire process.",[15,4963,4964],{},"Other application examples include:",[214,4966,4967,4974,4981,4988],{},[217,4968,4969,4970,4973],{},"easier ",[183,4971,4972],{},"tracking of goods"," in transit",[217,4975,4976,4977,4980],{},"improved accuracy around ",[183,4978,4979],{},"order fulfillment"," processes",[217,4982,4983,4984,4987],{},"reduced costs related to manual ",[183,4985,4986],{},"data entry"," errors",[217,4989,4990,4991,4994],{},"better ",[183,4992,4993],{},"collaboration"," between trading partners",[15,4996,4997,4998,5001],{},"Furthermore, digital link can help companies ",[183,4999,5000],{},"meet sustainability goals"," by reducing waste due to inaccurate orders and eliminating redundant processes.",[15,5003,5004,5005,254],{},"In summary, the GS1 digital link standard opens endless opportunities for companies and organizations to streamline and ",[183,5006,5007],{},"optimize operations, generate savings, and engage customers better",[15,5009,5010,5011,5014],{},"Do you want to try it for yourself? Go to our home page and create your first ",[258,5012,5013],{"href":503},"digital link now","!",{"title":144,"searchDepth":145,"depth":145,"links":5016},[5017,5023,5024,5025,5026,5027,5028],{"id":4412,"depth":148,"text":4413,"children":5018},[5019,5020,5021,5022],{"id":4475,"depth":145,"text":4476},{"id":4511,"depth":145,"text":4512},{"id":4540,"depth":145,"text":4541},{"id":4594,"depth":145,"text":4595},{"id":4654,"depth":148,"text":4655},{"id":4707,"depth":148,"text":4708},{"id":4736,"depth":148,"text":4737},{"id":4796,"depth":148,"text":4797},{"id":4868,"depth":148,"text":4869},{"id":4937,"depth":148,"text":4938},"In this guide you'll learn about some real-life GS1 digital link examples on how other companies are already implementing their digital links.",{},"\u002Fimages\u002F2022\u002F12\u002FGS1-digital-link-examples-use-cases-.png","\u002Fguides\u002Fgs1-digital-link-examples-use-cases","2025-05-19T19:59:45+02:00",{"title":4386,"description":5029},"\u002Fguides\u002Fgs1-digital-link-examples-use-cases\u002F","guides\u002Fgs1-digital-link-examples-use-cases","2025-05-19T19:59:47+02:00","uMSpxnhsY7NmNyuXEl_k23STOogE1dmjgo0DjMH2qQY",{"id":5040,"title":5041,"author":7,"body":5042,"category":7,"description":5646,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":5647,"navigation":159,"ogImage":5648,"path":5649,"publishedAt":5650,"sections":7,"seo":5651,"sourcePath":3167,"stem":5652,"updatedAt":5653,"videos":7,"__hash__":5654},"pages\u002Fguides\u002Fdigital-links-smart-packaging.md","How to augment your smart packaging with digital links",{"type":9,"value":5043,"toc":5636},[5044],[12,5045,5046,5049,5053,5065,5072,5083,5096,5111,5114,5117,5127,5134,5145,5155,5162,5169,5173,5187,5193,5202,5209,5245,5249,5269,5278,5285,5288,5295,5306,5313,5320,5324,5331,5338,5351,5358,5368,5378,5384,5388,5394,5412,5418,5428,5435,5442,5446,5453,5468,5477,5484,5491,5498,5505,5512,5516,5522,5540,5551,5560,5570,5574,5581,5592,5595,5605,5620,5627],{},[15,5047,5048],{},"The evolution of traditional product packaging into smart packaging is at a tipping point, with businesses looking for the most accurate item tracking to streamline their supply chain and increase traceability and consumers who require transparency and in-depth product visibility to become the norm. This guide explains how to use digital link QR codes to bring smart packaging to the next level, providing brands, retailers, end users, and all stakeholders with the necessary information and interaction opportunities. The easy way.",[22,5050,5052],{"id":5051},"what-is-smart-packaging-and-what-have-digital-links-got-to-do-with-it","What is smart packaging, and what have digital links got to do with it?",[15,5054,5055,5056,5059,5060,5064],{},"Smart packaging (also active packaging or intelligent packaging) is product packaging whose features are ",[183,5057,5058],{},"enhanced and expanded with the help of technology"," (from ",[258,5061,5063],{"href":5062},"\u002Fproduct\u002Fgs1-qr-codes\u002F","GS1 QR codes"," to sensors, tags, and other innovative systems).",[15,5066,5067,5068,5071],{},"Smart-packaged items can react to the environment, communicate with external devices or other items, and ",[183,5069,5070],{},"connect with the web"," to become part of the Internet of Things. The ongoing transition from traditional packaging to smart packaging is part of the broader process of digital transformation.",[120,5073,5074],{},[538,5075,5076,5078],{},[541,5077],{},[123,5079],{"alt":5080,"height":5081,"src":5082,"width":129},"What is smart packaging and what have digital links got to do with it",618,"\u002Fimages\u002F2023\u002F03\u002FWhat-is-smart-packaging-and-what-have-digital-links-got-to-do-with-it-1024x618.jpg",[15,5084,5085,5086,5089,5090,5095],{},"As more and more enterprises worldwide and across all sectors are reshaping their supply chain strategies entirely in the aftermath of the disruption brought by the COVID-19 pandemic to make them ",[183,5087,5088],{},"more resilient, sustainable, and open"," (as shown by ",[258,5091,5094],{"href":5092,"rel":5093,"target":3795},"https:\u002F\u002Fwww.ey.com\u002Fen_it\u002Fsupply-chain\u002Fhow-covid-19-impacted-supply-chains-and-what-comes-next",[3793,3794,4483],"recent research by Ernst & Young","), smart packaging solutions are poised to become the new standard pretty soon.",[15,5097,5098,5099,5102,5103,5106,5107,5110],{},"Because smart packaging allows brands to ",[183,5100,5101],{},"track items at a granular level"," “from the cradle to the grave,” monitor and manage inventory and logistics much more efficiently, ",[183,5104,5105],{},"share product information"," with stakeholders easily, and collect a wealth of ",[183,5108,5109],{},"real-time actionable data"," in the process.",[15,5112,5113],{},"But sensors – not to mention chips with wi-fi capabilities – can be pricey, especially for low-margin product manufacturers. So adding, let’s say, a GPS tracker to a pack of sugar is not precisely cost-effective.",[15,5115,5116],{},"Enter the digital link QR code.",[15,5118,5119,5120,5123,5124,254],{},"Digital link QR codes are ",[183,5121,5122],{},"the most affordable and flexible way to bring products online"," and create digital twins of items. By combining well-established product identifiers (like GTIN) with URLs, digital link QR codes enable ",[183,5125,5126],{},"two-way communication between the physical product and its virtual version",[15,5128,5129,5130,5133],{},"This way, any actor in the supply chain – including consumers and end users – can retrieve the info they need and ",[183,5131,5132],{},"interact with the product"," with their smartphones, a dedicated app, or a scanning device. At the same time, all events are recorded, and the item status is updated centrally.",[15,5135,5136,5137,5140,5141,5144],{},"All this simply by ",[183,5138,5139],{},"printing a QR code on the product packaging",", making it more intelligent – and more beautiful and tidy. Yes, because a single digital link QR code can ",[183,5142,5143],{},"redirect visitors to different platforms and types of content"," (professional, legal, marketing-oriented, etc.) depending on specific criteria set by the brand.",[120,5146,5147],{},[538,5148,5149,5151],{},[541,5150],{},[123,5152],{"alt":5153,"height":126,"src":5154,"width":129},"All this simply by printing a QR Code on the product packaging,","\u002Fimages\u002F2023\u002F03\u002FAll-this-simply-by-printing-a-QR-Code-on-the-product-packaging-1024x619.jpg",[15,5156,5157,5158,5161],{},"So, there’s no need to have multiple QRs, Datamatrix, and other codes on your packaging if you use digital link QR codes. And soon, you’ll be able to ",[183,5159,5160],{},"get rid of EAN codes",", too, since digital link QR codes will be the standard for POS checkouts by the end of 2027. A lot of packaging real estate becomes available for design and branding again.",[15,5163,5164,5165,5168],{},"The potential of smart packaging with digital links is immense, and the applications are countless. Here below are a few examples of to what extent ",[183,5166,5167],{},"critical business functions can be improved by digital links"," – but get back here now and then because this guide is constantly updated!",[22,5170,5172],{"id":5171},"improve-supply-chain-traceability-with-digital-link-enabled-packaging","Improve supply chain traceability with digital link-enabled packaging",[15,5174,5175,5176,5179,5180,5183,5184,254],{},"Smart packaging with ",[258,5177,5178],{"href":4618},"digital link QR codes"," enables ",[183,5181,5182],{},"real-time, granular tracking of items"," throughout the whole supply chain. Individual products can be followed from production to handling and distribution, retail, and also ",[183,5185,5186],{},"in the after-sale stage",[15,5188,5189,5190,254],{},"Every new piece of information collected with a scan of the QR code is synced online, adding to ",[183,5191,5192],{},"a complete, dynamic, and updated view of the item",[120,5194,5195],{},[538,5196,5197,5199],{},[541,5198],{},[123,5200],{"alt":5172,"height":5081,"src":5201,"width":129},"\u002Fimages\u002F2023\u002F03\u002FImprove-supply-chain-traceability-with-digital-link-enabled-packaging-1024x618.jpg",[15,5203,5204,5205,5208],{},"This is crucial to ",[183,5206,5207],{},"enhance traceability and transparency"," with several benefits for manufacturers (that can quickly identify issues and take immediate corrective actions), business partners, service providers, and consumers.",[214,5210,5211,5214,5219,5225,5231,5238],{},[217,5212,5213],{},"In addition to that, creating “living” digital twins of products makes it possible to:",[217,5215,5216,5217],{},"Radically improve ",[183,5218,1926],{},[217,5220,5221,5224],{},[183,5222,5223],{},"reduce waste"," and related costs",[217,5226,5227,5228,5230],{},"track ",[183,5229,4979],{}," better",[217,5232,5233,5234,5237],{},"manage ",[183,5235,5236],{},"product recalls"," more effectively",[217,5239,5240,5241,5244],{},"Implement ",[183,5242,5243],{},"fraud prevention"," measures",[22,5246,5248],{"id":5247},"simplify-compliance-with-packaging-regulations-through-digital-links","Simplify compliance with packaging regulations through digital links",[15,5250,5251,5252,5255,5256,2565,5260,5264,5265,5268],{},"New and more demanding requirements for ",[183,5253,5254],{},"environmental labeling and product information"," are being enforced globally. The ",[258,5257,5259],{"href":5258},"\u002Fnews\u002Fenvironmental-labels-france-italy\u002F","new packaging regulations in France and Italy",[258,5261,5263],{"href":5262},"\u002Fnews\u002Feuropean-wine-label-reform\u002F","wine label reform in Europe",", the FDA Nutrition Facts Label in the U.S., and the upcoming ",[258,5266,5267],{"href":3840},"EU Digital Product Passport"," are just the tip of the iceberg.",[120,5270,5271],{},[538,5272,5273,5275],{},[541,5274],{},[123,5276],{"alt":5248,"height":5081,"src":5277,"width":129},"\u002Fimages\u002F2023\u002F03\u002FSimplify-compliance-with-packaging-regulations-through-digital-links-1024x618.jpg",[15,5279,5280,5281,5284],{},"Digital link QR codes provide a safe and ready-to-use solution to ",[183,5282,5283],{},"comply with multiple laws without additional data carriers",". The best thing, actually, is that global compliance can be achieved through the same code that tracks the product’s progress in the supply chain, collects consumers’ insights, and triggers marketing actions.",[15,5286,5287],{},"In a way, it seems that the term “smart packaging” itself was invented for digital link QR codes…",[15,5289,5290,5291,5294],{},"In practice, all you need to do is ",[183,5292,5293],{},"connect different online resources to the same digital link QR code"," – something that can be done easily with our product page editor.",[15,5296,5297,5298,5301,5302,5305],{},"When read by consumers with smartphones, the QR will present them with ",[183,5299,5300],{},"a link-in-bio type of page"," with basic info and links to quickly access all mandatory information. With our digital link platform, you can also ",[183,5303,5304],{},"populate these product pages automatically"," by inserting the product’s GTIN and then editing them for maximum security.",[15,5307,5308,5309,5312],{},"Digital link QR codes can also be instructed to show ",[183,5310,5311],{},"context-based content according to variables"," such as location, time of the day, type of device used to scan the QR, and many more.",[15,5314,5315,5316,5319],{},"So, for instance, someone in the UK reading a digital link QR on an olive oil bottle will be shown ",[183,5317,5318],{},"different info and links"," than someone else in India or in the U.S.",[22,5321,5323],{"id":5322},"engage-consumers-better-through-digital-link-qr-codes","Engage consumers better through digital link QR codes",[15,5325,5326,5327,5330],{},"QR codes, in general, have been serving next-level customer experiences for at least a decade now. From instant rewards to video tutorials, dematerialized manuals, and the ubiquitous digital menus at restaurants and bars, ",[183,5328,5329],{},"QRs have become, in so many ways, the norm in brand-consumer interaction"," and unmediated relations.",[15,5332,5333,5334,5337],{},"So much so that Coca-Cola, to make an example, is deploying a 3-year plan to insert QR codes on all their products. QRs, said the company’s global chief marketing officer Manolo Arroyo, are ",[183,5335,5336],{},"the most underexploited media vehicle"," around.",[15,5339,5340,5341,5350],{},"Sumathi Manjunath, VP of Design to Delivery Digital Transformation at Danone, echoes Arroyo, saying that ",[258,5342,5345,5346,5349],{"href":5343,"rel":5344,"target":3795},"https:\u002F\u002Ffoodinstitute.com\u002Ffocus\u002Fdanone-predicts-uptick-in-qr-codes-on-consumer-goods-packaging\u002F",[3793,3794,4483],"QR technology has ",[183,5347,5348],{},"rarely been leveraged to its full potential"," so far."," There are plenty of business opportunities that still need to be unlocked through the advanced use of QR codes.",[15,5352,5353,5354,5357],{},"The added value of digital link QR codes is that the same code, always at hand on the product packaging, can provide access to ",[183,5355,5356],{},"a multitude of marketing-relevant experiences",", from joining loyalty programs to connecting on social platforms, participating in competitions, uploading user-generated content, subscribing to automated replenishment services, making direct purchases on brand-owned shopping platforms, and many, many more.",[120,5359,5360],{},[538,5361,5362,5364],{},[541,5363],{},[123,5365],{"alt":5366,"height":5081,"src":5367,"width":129},"Engage consumers better through digital link QR Codes","\u002Fimages\u002F2023\u002F03\u002FEngage-consumers-better-through-digital-link-QR-Codes-1024x618.jpg",[15,5369,5370,5371,5374,5375,254],{},"What’s particularly exciting for marketers is that information and ",[183,5372,5373],{},"content influencing shopping behavior ","can be made available on the fly and directly off the shelves right when the purchase intent is about to turn into an actual transaction: ",[183,5376,5377],{},"at the point of sale",[15,5379,5380,5381],{},"Smart packaging with digital link QR codes transforms products into ",[183,5382,5383],{},"the most effective branded channel.",[22,5385,5387],{"id":5386},"unlock-real-world-analytics-and-otherworldly-marketing-with-digital-links","Unlock real-world analytics and otherworldly marketing with digital links",[15,5389,5390,5391,254],{},"As we have mentioned above, when discussing the impact of smart packaging on the supply chain, digital links allow brands to ",[183,5392,5393],{},"follow their products even after an end-user has purchased them",[15,5395,5396,5397,5400,5401,5404,5405,5408,5409,2629],{},"How many times a product ",[183,5398,5399],{},"has been interacted with"," in stores? ",[183,5402,5403],{},"Which information"," has been visited? ",[183,5406,5407],{},"How much time"," did consumers spend reading this page or watching that video? And where? By what types of ",[183,5410,5411],{},"buyer personas",[15,5413,5414,5415,254],{},"Extended product lifecycle data like these can be collected with the help of digital link QR codes, expanding an item’s story with all sorts of additional dimensions and ",[183,5416,5417],{},"valuable consumer insights",[15,5419,5420,5421,5424,5425,254],{},"Basically, any item on the market becomes ",[183,5422,5423],{},"a data point for next-gen business intelligence",". Big data you say? ",[183,5426,5427],{},"The future is HUGE data",[15,5429,5430,5431,5434],{},"And product tracking doesn’t stop at POS. QR code ",[183,5432,5433],{},"scans that happen at home"," or, in any case, after the purchase can be captured, provided that effective call-to-actions and engaging content and mechanics are implemented. This knowledge further enriches a brand’s view of its customers’ product usage. And may also inspire new circular business models.",[15,5436,5437,5438,5441],{},"In a scenario like this, it’s easy to imagine several ",[183,5439,5440],{},"context-based situations"," where specific content or tailored campaigns are triggered by date, time, location, language, behavior, weather, etc.",[22,5443,5445],{"id":5444},"easily-authenticate-items-and-fight-counterfeiting-with-digital-links","Easily authenticate items and fight counterfeiting with digital links",[15,5447,5448,5449,5452],{},"Counterfeit products are a major problem for companies around the world, costing them billions of dollars in lost revenue every year while ",[183,5450,5451],{},"disrupting brand reputation"," and customer trust.",[15,5454,5455,5456,5459,5460,5463,5464,5467],{},"While fake items are typically associated with ",[183,5457,5458],{},"apparel and accessories and luxury items"," at large, counterfeiting also affects ",[183,5461,5462],{},"pharmaceutical products, food"," – and early nutrition in particular – and ",[183,5465,5466],{},"consumer electronics",", to name just a few.",[120,5469,5470],{},[538,5471,5472,5474],{},[541,5473],{},[123,5475],{"alt":5445,"height":5081,"src":5476,"width":129},"\u002Fimages\u002F2023\u002F03\u002FEasily-authenticate-items-and-fight-counterfeiting-with-digital-links-1024x618.jpg",[15,5478,5479,5480,5483],{},"Digital link QR codes help brands fight counterfeiting by providing ",[183,5481,5482],{},"a quick and easy way to verify a product’s authenticity"," by connecting the actual item to its unique digital twin.",[15,5485,5486,5487,5490],{},"Like any other actor in the value chain, consumers can access with a simple scan all the information they need about any given product, including its ",[183,5488,5489],{},"source of origin",", manufacturing date, expiration date, etc., which helps them determine whether or not it is authentic.",[15,5492,5493,5494,5497],{},"If there is ever an authenticity issue with a particular batch of products, companies can quickly and easily ",[183,5495,5496],{},"pinpoint exactly where those products originated"," from and who sold them.",[15,5499,5500,5501,5504],{},"This makes it easier for them to identify potential troubles before they become significant problems and helps them ",[183,5502,5503],{},"take action faster"," when necessary.",[15,5506,5507,5508,5511],{},"Finally, smart packaging with digital links makes it easier for manufacturers to share product information with their customers to build trust and loyalty. Digital link QR codes can provide detailed product descriptions, images, videos, ",[183,5509,5510],{},"customer reviews",", etc., which gives customers more confidence in their purchases and encourages repeat business.",[22,5513,5515],{"id":5514},"make-smart-packaging-more-accessible-with-digital-links","Make smart packaging more accessible with digital links",[15,5517,5518,5519,254],{},"There are more and more requests for improving access to product information for blind and visually impaired people. Because accessible packaging nowadays ",[183,5520,5521],{},"is not just the packaging that is easier to open. It’s packaging that is actually smart",[15,5523,5524,5525,5528,5529,5532,5533,5536,5537,254],{},"Disabled persons – but also senior citizens – have the same right as anybody else to ",[183,5526,5527],{},"access nutrition facts"," and lists of ingredients, ",[183,5530,5531],{},"disposal instructions",", and any other detail that might help them make more informed purchase decisions. Not to mention ",[183,5534,5535],{},"product recalls critical warnings ","for hazardous materials or ",[183,5538,5539],{},"allergen disclaimers",[15,5541,5542,5543,5546,5547,5550],{},"Digital link QR codes can provide barrier-free content by implementing ",[183,5544,5545],{},"audio-narrating labels",". When read by devices set for visually impaired users or with dedicated mobile apps, the QRs can directly ",[183,5548,5549],{},"switch to the audio version"," of the information.",[120,5552,5553],{},[538,5554,5555,5557],{},[541,5556],{},[123,5558],{"alt":5515,"height":5081,"src":5559,"width":129},"\u002Fimages\u002F2023\u002F03\u002FMake-smart-packaging-more-accessible-with-digital-links-1024x618.jpg",[15,5561,5562,5565,5566,5569],{},[183,5563,5564],{},"Pairing digital link QR codes with tactile markers"," that help users locate the code on the product might be the more straightforward and sustainable solution to remove barriers and include more people, establish a strong relationship with a key audience (there are around 40 million blind people worldwide, and almost ",[183,5567,5568],{},"250 million people with moderate-to-severe visual impairment","), and get prepared for accessibility requirements that may soon become mandatory.",[22,5571,5573],{"id":5572},"connect-products-with-smart-home-systems-via-digital-link-qr-codes","Connect products with smart home systems via digital link QR codes",[15,5575,5576,5577,5580],{},"Finally, here are a few words about a use case for smart packaging with digital links that is set to become ",[183,5578,5579],{},"a real game changer"," in the near future.",[15,5582,5583,5584,254],{},"Household penetration of some form of home automation (smart appliances, virtual assistants, enhanced security systems, etc.) is projected to reach ",[258,5585,5588,5589],{"href":5586,"rel":5587,"target":3795},"https:\u002F\u002Fwww.statista.com\u002Foutlook\u002Fdmo\u002Fsmart-home\u002Fworldwide",[3793,3794],"almost 30% worldwide by 2027, with ",[183,5590,5591],{},"global revenues of more than $200 billion",[15,5593,5594],{},"Tapping into this fast-growing market might be the most promising opportunity for product manufacturers, but how?",[120,5596,5597],{},[538,5598,5599,5601],{},[541,5600],{},[123,5602],{"alt":5603,"height":5081,"src":5604,"width":129},"Connect products with smart home systems via digital link QR Codes","\u002Fimages\u002F2023\u002F03\u002FConnect-products-with-smart-home-systems-via-digital-link-QR-Codes-1024x618.jpg",[15,5606,5607,5608,5611,5612,5615,5616,5619],{},"Imagine that, by simply scanning a digital link QR code on a piece of cheese with the built-in camera of a smart fridge (or with a mobile app), all information about that dairy product was shared with the home automation ecosystem and automagically setting ",[183,5609,5610],{},"expiration date alerts",", suggesting ",[183,5613,5614],{},"recipes",", adding it to the weekly menus, instructing about proper ",[183,5617,5618],{},"storage",", and so on. Well, it’s reality.",[15,5621,5622,5623,5626],{},"And this does not apply only to food. Any item, from printers to pieces of clothing, can be ",[183,5624,5625],{},"activated and connected"," to the larger smart home environment with the help of digital link QR codes. The business opportunities are endless.",[15,5628,5629,5630,5635],{},"So, are you eager to use digital links to improve your packaging and make it smart? Get in touch with our experts at ",[258,5631,5634],{"href":5632,"rel":5633,"target":3795},"mailto:info@digital-link.com",[3793,3794],"info@digital-link.com"," to get started fast.",{"title":144,"searchDepth":145,"depth":145,"links":5637},[5638,5639,5640,5641,5642,5643,5644,5645],{"id":5051,"depth":148,"text":5052},{"id":5171,"depth":148,"text":5172},{"id":5247,"depth":148,"text":5248},{"id":5322,"depth":148,"text":5323},{"id":5386,"depth":148,"text":5387},{"id":5444,"depth":148,"text":5445},{"id":5514,"depth":148,"text":5515},{"id":5572,"depth":148,"text":5573},"How to use digital link QR codes to take smart packaging further: sharper item tracking, real traceability and richer shopper interaction.",{},"\u002Fimages\u002F2023\u002F03\u002FHow-to-augment-your-smart-packaging-with-digital-links-1024x543.jpg","\u002Fguides\u002Fdigital-links-smart-packaging","2025-05-19T19:44:00+02:00",{"title":5041,"description":5646},"guides\u002Fdigital-links-smart-packaging","2025-05-19T19:44:02+02:00","1awY7TtVMhosHQ9JcweMANndWzdjdFqeCyuhmya1K6g",{"id":5656,"title":5657,"author":7,"body":5658,"category":7,"description":6201,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":6202,"navigation":159,"ogImage":6203,"path":6204,"publishedAt":6205,"sections":7,"seo":6206,"sourcePath":6207,"stem":6208,"updatedAt":6209,"videos":7,"__hash__":6210},"pages\u002Fguides\u002Fqr-codes-on-packaging-design-best-practices.md","QR codes on packaging design best practices for brands",{"type":9,"value":5659,"toc":6176},[5660],[12,5661,5662,5665,5668,5672,5675,5678,5685,5688,5698,5702,5708,5712,5715,5719,5726,5735,5739,5742,5745,5755,5759,5762,5765,5768,5771,5781,5785,5788,5791,5794,5801,5804,5808,5811,5814,5817,5820,5823,5827,5830,5833,5836,5842,5845,5855,5859,5862,5865,5868,5871,5874,5878,5881,5884,5891,5894,5898,5901,5907,5910,5920,5924,5927,5930,5933,5936,5940,5947,5950,5957,5960,5964,5967,5970,5973,5976,5979,5983,5986,5989,5992,5995,6005,6009,6012,6015,6020,6023,6033,6037,6040,6043,6046,6049,6052,6062,6066,6069,6072,6075,6078,6081,6091,6095,6098,6115,6118,6121,6125,6131,6134,6137,6147,6151,6154,6157,6160,6163,6166],{},[15,5663,5664],{},"Look around a supermarket shelf today and you’ll notice something interesting: more and more product packaging now includes QR codes.",[15,5666,5667],{},"From olive oil to cosmetics to protein bars, brands are turning to these small black-and-white squares to do a lot more than hold data.",[22,5669,5671],{"id":5670},"why-are-qr-codes-becoming-standard-in-packaging-design","Why are QR codes becoming standard in packaging design?",[15,5673,5674],{},"QR codes offer direct access to product details, tutorials, sustainability claims, loyalty programs, and much more. But just printing a code on your label isn’t enough.",[15,5676,5677],{},"It must be designed, placed, and linked correctly to deliver value and avoid user frustration.",[15,5679,5680,5681,5684],{},"That’s where understanding ",[258,5682,5683],{"href":2728},"best practices in QR codes"," on packaging design best practices comes in.",[15,5686,5687],{},"In this article, we’ll cover everything you need to create scannable codes that enhance engagement, meet regulatory requirements, and look good while doing it.",[120,5689,5690],{},[538,5691,5692,5694],{},[541,5693],{},[123,5695],{"alt":5696,"height":546,"src":5697,"width":548},"Supermarket products with QR codes, including olive oil, protein bar, pasta, and cream jar","\u002Fimages\u002F2025\u002F05\u002FSupermarket-products-with-QR-codes-including-olive-oil-protein-bar-pasta-and-cream-jar.png",[22,5699,5701],{"id":5700},"what-makes-a-qr-code-scannable-on-physical-packaging","What makes a QR code scannable on physical packaging?",[15,5703,5704,5705,254],{},"The first rule of QR code design is that people must be able to scan it easily and without struggle. This depends on three things: ",[183,5706,5707],{},"size, contrast, and material",[2686,5709,5711],{"id":5710},"size","Size",[15,5713,5714],{},"For small products, the minimum recommended is 1 x 1 cm, but larger is always better for reliability. Keep in mind that the more data you encode, the denser the code becomes, and the more space it will need to remain readable.",[2686,5716,5718],{"id":5717},"contrast","Contrast",[15,5720,5721,5722,5725],{},"Contrast is equally important. You need ",[183,5723,5724],{},"a dark foreground and a light background",". That doesn’t mean you must stick to black and white: dark navy, green, or brown on white or light orange also works well.",[15,5727,5728,5730,5731,5734],{},[258,5729,4620],{"href":1438}," recommends aiming for ",[183,5732,5733],{},"a symbol contrast of at least 50%"," to ensure smooth scanning across point-of-sale and mobile devices.",[2686,5736,5738],{"id":5737},"material","Material",[15,5740,5741],{},"Avoid reflective or glossy packaging films, as these interfere with scanner light.",[15,5743,5744],{},"If you’re working with shiny or transparent substrates, consider printing a white matte layer underneath the code to boost readability.",[120,5746,5747],{},[538,5748,5749,5751],{},[541,5750],{},[123,5752],{"alt":5753,"height":546,"src":5754,"width":548},"Person scanning a QR code on a wine bottle with a smartphone","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-a-QR-code-on-a-wine-bottle-with-a-smartphone.png",[22,5756,5758],{"id":5757},"how-do-you-print-qr-codes-correctly","How do you print QR codes correctly?",[15,5760,5761],{},"Design is only part of the equation. Even the best-looking dynamic QR codes can fail if they lack print quality. The choice of printer, ink, material, and finish can dramatically impact scan success.",[15,5763,5764],{},"Use high-resolution printing methods to maintain the integrity of the matrix pattern. Low-DPI prints can cause blurring or pixel drift, especially on curved or flexible surfaces. If your product uses flexographic printing, double-check tolerances for distortion (what looks square on screen may warp when wrapped around a bottle).",[15,5766,5767],{},"It’s also essential to choose the right ink contrast. Glossy black on matte white typically performs best, while metallic inks can interfere with readability. Run multiple test prints and scan them under different lighting conditions and with multiple smartphone models whenever possible.",[15,5769,5770],{},"Following QR code printing guidelines like those from GS1 ensures that your code will not only look good but also work reliably on every product.",[120,5772,5773],{},[538,5774,5775,5777],{},[541,5776],{},[123,5778],{"alt":5779,"height":546,"src":5780,"width":548},"Worker applying QR code labels to bottles on a packaging line","\u002Fimages\u002F2025\u002F05\u002FWorker-applying-QR-code-labels-to-bottles-on-a-packaging-line.png",[22,5782,5784],{"id":5783},"where-should-the-qr-code-be-placed-on-a-package","Where should the QR code be placed on a package?",[15,5786,5787],{},"QR code placement is a strategic decision. A scannable code that no one sees or recognizes is wasted effort.",[15,5789,5790],{},"Ideally, place QR codes where consumers are likely to look: on the front label, on the back near product details, or in any area with high visual focus.",[15,5792,5793],{},"If your product is shelved vertically, think about eye-level positioning. If it’s handheld or used flat (like cosmetics or pouches), make sure the code isn’t bent or obscured during use.",[15,5795,5796,5797,5800],{},"Avoid placing your QR code near traditional barcodes or in areas with heavy visual clutter. Surround the code with a clear “quiet zone”—a margin of unprinted space—equivalent to ",[183,5798,5799],{},"four times the width of the smallest square"," in the matrix.",[15,5802,5803],{},"This space helps scanners identify the code’s edges and process the image correctly.",[22,5805,5807],{"id":5806},"how-can-qr-codes-be-customized-without-affecting-functionality","How can QR codes be customized without affecting functionality?",[15,5809,5810],{},"Customizing QR codes is a great way to bring them into your brand world, but go too far and you’ll sacrifice performance. The trick is to personalize with care.",[15,5812,5813],{},"You can add a frame, adjust the corners to be slightly rounded, or include subtle brand colors, as long as you maintain enough contrast between the matrix squares and the background.",[15,5815,5816],{},"For example, a dark green QR code on a light beige label could look elegant and still scan perfectly, as long as the contrast ratio is high enough.",[15,5818,5819],{},"Adding logos inside the code? Be cautious. According to GS1’s 2025 guidelines, logos placed over key matrix elements can block essential data and lead to scan failures, even if the error correction initially appears to compensate.",[15,5821,5822],{},"In short: keep customization subtle, avoid layering images over the core data zones, and always test your final design with multiple devices before printing.",[22,5824,5826],{"id":5825},"what-kind-of-content-should-a-qr-code-link-to","What kind of content should a QR code link to?",[15,5828,5829],{},"Great QR code experiences start with smart destinations. Your code shouldn’t lead users to a generic homepage. It should take them directly to the most relevant content for their context.",[15,5831,5832],{},"For example, a food brand might link to allergen info or preparation videos. A cosmetics brand might offer a sustainability breakdown or skin-type recommendations. A consumer electronics brand might connect users to warranty activation, support, or quick-start tutorials.",[15,5834,5835],{},"It’s also worth considering the timing of the scan. Some consumers will scan in-store, others after purchase.",[15,5837,5838,5839,5841],{},"That’s why platforms like ",[258,5840,504],{"href":503}," offer auto-localized landing pages that adapt based on language, region, and time, providing customers with easy access to the right experience in any market.",[15,5843,5844],{},"The more helpful and intuitive the landing page, the better the chance of repeat engagement and customer trust.",[120,5846,5847],{},[538,5848,5849,5851],{},[541,5850],{},[123,5852],{"alt":5853,"height":546,"src":5854,"width":548},"QR code block placed inside a pan with sizzling ingredients and rosemary","\u002Fimages\u002F2025\u002F05\u002FQR-code-block-placed-inside-a-pan-with-sizzling-ingredients-and-rosemary.png",[22,5856,5858],{"id":5857},"what-happens-when-a-qr-code-leads-to-the-wrong-place","What happens when a QR code leads to the wrong place?",[15,5860,5861],{},"We’ve all scanned QR codes that go nowhere helpful. Maybe it’s a dead link, or it opens a non-mobile page, or worse, it lands on something irrelevant.",[15,5863,5864],{},"If the destination of a QR code doesn’t match user expectations or needs, the result isn’t just a missed opportunity. It’s a broken interaction that can reduce trust in your brand.",[15,5866,5867],{},"Every QR code should direct users to intentional, purposeful, and valuable experiences. Whether it points to a product story, a video, or a how-to guide, it should feel like a logical next step in the customer journey.",[15,5869,5870],{},"Since scan context changes, dynamic QR platforms let you adjust leads in real time, so no scan ever feels outdated.",[15,5872,5873],{},"Think of every QR code as a handshake. The landing should follow through with a meaningful conversation.",[22,5875,5877],{"id":5876},"can-you-update-the-qr-codes-destination-after-printing","Can you update the QR code’s destination after printing?",[15,5879,5880],{},"Yes, if you’re using dynamic QR codes. This is one of the most significant advantages over traditional QR codes.",[15,5882,5883],{},"With dynamic QR technology, the destination URL is managed remotely. That means you can change what the code points to without reprinting your packaging. You can A\u002FB test offers, fix errors, swap product videos, or run time-based promotions without altering the physical label.",[15,5885,5886,5887,5890],{},"This flexibility also helps brands ",[183,5888,5889],{},"stay compliant with regulations that change"," over time.",[15,5892,5893],{},"Instead of updating packaging every time there’s a new labeling requirement, you can adjust the linked content directly, saving time and reducing waste.",[22,5895,5897],{"id":5896},"should-you-use-multiple-qr-codes-on-packaging","Should you use multiple QR codes on packaging?",[15,5899,5900],{},"Adding separate QR codes for marketing, instructions, sustainability, and compliance might seem logical. However, multiple QR codes can confuse more than help unless they serve distinct and unavoidable purposes.",[15,5902,5903,5904,5906],{},"A cleaner option is to use a single next-generation QR code like the ones you can create on ",[258,5905,504],{"href":503}," to segment the content behind it. Our platform allows you to present a “link-in-bio” style landing page with straightforward navigation, guiding users to different types of content without crowding the packaging.",[15,5908,5909],{},"One well-placed, multifunctional QR code can do the work of many, while looking far more polished on the label.",[120,5911,5912],{},[538,5913,5914,5916],{},[541,5915],{},[123,5917],{"alt":5918,"height":546,"src":5919,"width":548},"Man scanning QR code on a snack bag in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FMan-scanning-QR-code-on-a-snack-bag-in-a-grocery-store-aisle.png",[22,5921,5923],{"id":5922},"how-do-qr-codes-support-compliance-and-transparency","How do QR codes support compliance and transparency?",[15,5925,5926],{},"Product packaging is under more scrutiny than ever. From France’s environmental labeling laws to the EU’s Digital Product Passport, global regulations increasingly require brands to share detailed, verifiable information with consumers.",[15,5928,5929],{},"But packaging space is limited. A bottle cap cannot accommodate a carbon footprint, ingredient breakdown, recycling instructions, or allergen disclaimers.",[15,5931,5932],{},"Next-generation QR codes solve this by connecting users to all the required details through a single scan.",[15,5934,5935],{},"One code can adapt based on location, showing recycling rules in one country and sourcing transparency in another. The best QR code platforms offer built-in support for this, letting you stay compliant without adding clutter to your design.",[22,5937,5939],{"id":5938},"how-do-qr-codes-connect-the-physical-and-digital-worlds","How do QR codes connect the physical and digital worlds?",[15,5941,5942,5943,5946],{},"Product packaging used to be the end of the conversation. Today, it’s just the beginning. Advanced QR codes connect the ",[183,5944,5945],{},"physical and digital worlds",", turning objects into experiences and labels into launchpads for deeper engagement.",[15,5948,5949],{},"With one scan, a product can tell its story, show its impact, and respond to its environment. For consumers, this means more informed decisions and richer brand experiences. For brands, it means continuous interaction long after the sale.",[15,5951,5952,5953,5956],{},"This connection also creates a new layer of data. Physical products can now act as ",[183,5954,5955],{},"feedback loops",", sending real-world usage information back to brands, fueling better decisions about marketing, sustainability, and design.",[15,5958,5959],{},"QR codes are the thread stitching the digital twin to the physical item, creating tangible, yet dynamic products.",[22,5961,5963],{"id":5962},"how-does-using-qr-codes-improve-packaging-aesthetics","How does using QR codes improve packaging aesthetics?",[15,5965,5966],{},"Ironically, adding a code to your packaging can actually free up design space. QR codes let your product breathe by moving dense text and mandatory information online.",[15,5968,5969],{},"Instead of printing legal disclaimers in five languages, you can link to a landing page that detects the user’s region and displays content accordingly.",[15,5971,5972],{},"Instead of a cluttered list of nutrition facts, show an elegant digital breakdown with visuals and allergen icons.",[15,5974,5975],{},"This is especially important for small-format products like serums, supplements, or premium condiments, where real estate is tight and visual appeal matters.",[15,5977,5978],{},"When used well, a QR code doesn’t disrupt your design—it enhances it.",[22,5980,5982],{"id":5981},"can-qr-codes-support-environmental-responsibility","Can QR codes support environmental responsibility?",[15,5984,5985],{},"Absolutely. Smart packaging is a powerful tool for sustainability.",[15,5987,5988],{},"QR codes can reduce label clutter, which means fewer multi-language print runs and less material waste. Instead of printing multiple versions of the same product packaging for different markets, you can use one universal design and customize the digital experience post-scan.",[15,5990,5991],{},"They also help eliminate the need for paper manuals, ingredient leaflets, and printed disclaimers. A single code can point to recycling instructions, carbon impact data, or return programs, making it easier for consumers to take action toward more responsible choices.",[15,5993,5994],{},"QR codes make your environmental responsibility more visible, accessible, and adaptable without sacrificing design or compliance.",[120,5996,5997],{},[538,5998,5999,6001],{},[541,6000],{},[123,6002],{"alt":6003,"height":546,"src":6004,"width":548},"Consumer scanning QR code on a vacuum-sealed bag of green peas","\u002Fimages\u002F2025\u002F05\u002FConsumer-scanning-QR-code-on-a-vacuum-sealed-bag-of-green-peas.png",[22,6006,6008],{"id":6007},"what-tools-and-platforms-help-brands-manage-qr-codes-effectively","What tools and platforms help brands manage QR codes effectively?",[15,6010,6011],{},"Creating a QR code, even a GS1-compliant 2D barcode, is not difficult. Managing them across thousands of products in dozens of markets? That’s where things get complex.",[15,6013,6014],{},"You’ll need a reliable QR code generator that can create dynamic QR codes, support branded URLs, track QR code scans, and integrate with your product information systems. Bonus points if it helps with localization, accessibility, and analytics.",[15,6016,6017,6019],{},[258,6018,504],{"href":503},", for example, offers a suite of tools specifically for consumer packaged goods brands. Our features let you build interactive landing pages, automate digital product passports for compliance, connect content to product batches, and analyze scan performance over time.",[15,6021,6022],{},"Choose a platform that helps you scale, not just generate.",[120,6024,6025],{},[538,6026,6027,6029],{},[541,6028],{},[123,6030],{"alt":6031,"height":546,"src":6032,"width":548},"Woman scanning QR code on yogurt container at a desk with laptop","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-QR-code-on-yogurt-container-at-a-desk-with-laptop.png",[22,6034,6036],{"id":6035},"how-do-you-measure-the-success-of-qr-codes-on-packaging","How do you measure the success of QR codes on packaging?",[15,6038,6039],{},"Tracking is what turns a QR code into a smart packaging element. Every scan is a data point, telling you when, where, and how consumers interact with your product.",[15,6041,6042],{},"You can track scan locations, device types, time of day, and which call-to-action users responded to.",[15,6044,6045],{},"This helps you understand which packaging designs drive engagement, what content resonates most, and where customers drop off.",[15,6047,6048],{},"You can compare performance and refine your marketing efforts accordingly if you’re running QR code campaigns across multiple regions.",[15,6050,6051],{},"All of this turns a passive package into a measurable, iterative marketing channel.",[120,6053,6054],{},[538,6055,6056,6058],{},[541,6057],{},[123,6059],{"alt":6060,"height":546,"src":6061,"width":548},"Man scanning a QR code on a juice carton in a modern kitchen","\u002Fimages\u002F2025\u002F05\u002FMan-scanning-a-QR-code-on-a-juice-carton-in-a-modern-kitchen.png",[22,6063,6065],{"id":6064},"whats-the-role-of-qr-codes-in-customer-engagement","What’s the role of QR codes in customer engagement?",[15,6067,6068],{},"QR codes are a way to keep the conversation going after purchase.",[15,6070,6071],{},"When used strategically, they can invite customers to join loyalty programs, leave reviews, upload photos, participate in contests, or reorder products with one tap.",[15,6073,6074],{},"That’s why dynamic codes with personalized landing pages are at the heart of next-generation customer engagement.",[15,6076,6077],{},"By placing QR codes directly on the packaging, where they’re always visible and accessible, you reduce friction and increase the chance of repeat interaction.",[15,6079,6080],{},"This builds familiarity and brand trust, especially in categories where loyalty is hard to win.",[120,6082,6083],{},[538,6084,6085,6087],{},[541,6086],{},[123,6088],{"alt":6089,"height":546,"src":6090,"width":548},"Woman scanning a QR code on a serum bottle, phone screen shows product landing page","\u002Fimages\u002F2025\u002F05\u002FWoman-scanning-a-QR-code-on-a-serum-bottle-phone-screen-shows-product-landing-page.png",[22,6092,6094],{"id":6093},"what-can-go-wrong-with-qr-code-design","What can go wrong with QR code design?",[15,6096,6097],{},"There are a few pitfalls to avoid:",[214,6099,6100,6103,6106,6109,6112],{},[217,6101,6102],{},"Using a static QR code for a campaign that needs flexibility.",[217,6104,6105],{},"Printing a code that is too small or without a proper quiet zone.",[217,6107,6108],{},"Placing the code over glossy, reflective material.",[217,6110,6111],{},"Over-customizing the design to the point that it’s unreadable.",[217,6113,6114],{},"Linking to a slow, non-mobile-optimized page.",[15,6116,6117],{},"Each of these reduces the value of the QR code and can create negative user experiences.",[15,6119,6120],{},"Always test your QR codes on multiple devices and ensure that your landing pages are fast, responsive, and relevant to the scan context.",[22,6122,6124],{"id":6123},"how-do-qr-codes-change-over-the-products-lifecycle","How do QR codes change over the product’s lifecycle?",[15,6126,6127,6128,6130],{},"The beauty of dynamic QR codes with ",[258,6129,504],{"href":503}," technology is that they’re not fixed in time. You can use the same printed code to tell different stories depending on when and where it’s scanned.",[15,6132,6133],{},"At launch, the code might lead to a campaign. Later, it might offer a discount or a survey. After a product is discontinued, it could be redirected to a replacement or notify users of an upgrade.",[15,6135,6136],{},"This agility supports circular economy models, product recalls, resale programs, and long-term engagement, even after the product leaves the shelf.",[120,6138,6139],{},[538,6140,6141,6143],{},[541,6142],{},[123,6144],{"alt":6145,"height":546,"src":6146,"width":548},"Person scanning QR code on a cardboard box in a warehouse","\u002Fimages\u002F2025\u002F05\u002FPerson-scanning-QR-code-on-a-cardboard-box-in-a-warehouse.png",[22,6148,6150],{"id":6149},"final-thoughts-why-qr-code-design-is-about-more-than-just-a-square","Final thoughts: Why QR code design is about more than just a square",[15,6152,6153],{},"QR codes are essential tools for connecting packaging with digital content, engaging customers, and staying ahead of regulatory change.",[15,6155,6156],{},"But to deliver results, they need to be designed, placed, and managed with care.",[15,6158,6159],{},"That means following proper QR code printing guidelines, using dynamic QR codes, and ensuring your product QR codes are always scannable and purposeful.",[15,6161,6162],{},"Whether you’re new to QR code technology or looking to optimize an existing setup, focus on simplicity, clarity, and value.",[15,6164,6165],{},"Your packaging is more than a container; it’s a channel. And with the right QR code design, it can become one of your most powerful.",[120,6167,6168],{},[538,6169,6170,6172],{},[541,6171],{},[123,6173],{"alt":6174,"height":546,"src":6175,"width":548},"Man examining a bottle with a QR code label while sitting on a couch","\u002Fimages\u002F2025\u002F05\u002FMan-examining-a-bottle-with-a-QR-code-label-while-sitting-on-a-couch.png",{"title":144,"searchDepth":145,"depth":145,"links":6177},[6178,6179,6184,6185,6186,6187,6188,6189,6190,6191,6192,6193,6194,6195,6196,6197,6198,6199,6200],{"id":5670,"depth":148,"text":5671},{"id":5700,"depth":148,"text":5701,"children":6180},[6181,6182,6183],{"id":5710,"depth":145,"text":5711},{"id":5717,"depth":145,"text":5718},{"id":5737,"depth":145,"text":5738},{"id":5757,"depth":148,"text":5758},{"id":5783,"depth":148,"text":5784},{"id":5806,"depth":148,"text":5807},{"id":5825,"depth":148,"text":5826},{"id":5857,"depth":148,"text":5858},{"id":5876,"depth":148,"text":5877},{"id":5896,"depth":148,"text":5897},{"id":5922,"depth":148,"text":5923},{"id":5938,"depth":148,"text":5939},{"id":5962,"depth":148,"text":5963},{"id":5981,"depth":148,"text":5982},{"id":6007,"depth":148,"text":6008},{"id":6035,"depth":148,"text":6036},{"id":6064,"depth":148,"text":6065},{"id":6093,"depth":148,"text":6094},{"id":6123,"depth":148,"text":6124},{"id":6149,"depth":148,"text":6150},"Discover QR codes on packaging design best practices to improve scannability, compliance, and customer experience with every printed product.",{},"\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-packaging-design-best-practices.png","\u002Fguides\u002Fqr-codes-on-packaging-design-best-practices","2025-05-19T18:29:04+02:00",{"title":5657,"description":6201},"\u002Fguides\u002Fqr-codes-on-packaging-design-best-practices\u002F","guides\u002Fqr-codes-on-packaging-design-best-practices","2025-06-20T15:50:15+02:00","FSPcZmG1h3GoaFIAQIJULZJUwqeTplLsRfuo2JT_B8M",{"id":6212,"title":6213,"author":7,"body":6214,"category":7,"description":6815,"extension":157,"heading":6816,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":6817,"navigation":159,"ogImage":6818,"path":6819,"publishedAt":6820,"sections":7,"seo":6821,"sourcePath":3900,"stem":6822,"updatedAt":6823,"videos":7,"__hash__":6824},"pages\u002Fguides\u002Fqr-codes-on-food-packaging.md","QR codes on food packaging: Engage, inform, and comply",{"type":9,"value":6215,"toc":6774},[6216],[12,6217,6218,6222,6225,6240,6243,6247,6253,6260,6269,6273,6276,6280,6283,6293,6297,6300,6310,6314,6317,6321,6324,6334,6338,6341,6351,6355,6358,6368,6372,6375,6385,6389,6396,6399,6405,6415,6419,6422,6433,6443,6450,6460,6464,6467,6474,6498,6504,6514,6518,6531,6544,6548,6551,6555,6558,6562,6565,6569,6572,6576,6579,6583,6586,6590,6593,6600,6607,6611,6618,6624,6627,6630,6640,6644,6654,6661,6665,6668,6672,6675,6679,6682,6686,6689,6693,6696,6700,6703,6707,6710,6714,6717,6721,6724,6728,6731,6741,6745,6748,6751,6754,6758,6764],{},[22,6219,6221],{"id":6220},"why-are-qr-codes-showing-up-on-food-packaging-everywhere","Why are QR codes showing up on food packaging everywhere?",[15,6223,6224],{},"You’ve probably seen them on chocolate bars, frozen meals, or bottles of olive oil—those little square QR codes printed right on the label. A quick scan with your phone, and suddenly you’re looking at ingredient lists, sourcing info, or even a recipe suggestion. But these aren’t just ordinary QR codes.",[15,6226,6227,6228,6235,6236,6239],{},"What you’re seeing is the rise of ",[183,6229,6230,6234],{},[258,6231,6233],{"href":6232},"\u002Fnews\u002Fwhat-are-next-gen-qr-codes\u002F","next-generation QR codes"," on food packaging",", powered by the ",[183,6237,6238],{},"Digital Link standard",". These codes do more than point to a website. They connect food products directly to live, updatable digital content, helping consumers make more intelligent choices while allowing brands to stay compliant, transparent, and competitive.",[15,6241,6242],{},"Let’s break down how these codes work, what they offer, and why they’re becoming the new standard in the food industry.",[22,6244,6246],{"id":6245},"how-do-qr-codes-work-on-modern-product-packaging","How do QR codes work on modern product packaging?",[15,6248,6249,6250,6252],{},"At their core, QR codes are just visual links—scannable shortcuts. But next-gen QR codes, like the ones created with the ",[258,6251,504],{"href":503}," standard, are built differently.",[15,6254,6255,6256,6259],{},"These codes embed a ",[183,6257,6258],{},"Global Trade Item Number (GTIN)"," within a structured URL. That link can lead to a dynamic landing page tailored by product, region, language, or time. When a consumer scans the code on a food package, the experience adapts instantly, showing, for example, nutritional information in English in the U.S., and recycling instructions in French in France.",[15,6261,6262,6263,6266,6267,254],{},"Unlike static or basic dynamic QR codes, Digital Link-powered codes comply with ",[183,6264,6265],{},"GS1 standards"," and are ready for upcoming global regulations, including the ",[183,6268,5267],{},[22,6270,6272],{"id":6271},"what-can-qr-codes-on-food-packaging-actually-show","What can QR codes on food packaging actually show?",[15,6274,6275],{},"When powered by the Digital Link standard, QR codes on food packaging unlock specific, meaningful information relevant to the product, the location, and the user.",[2686,6277,6279],{"id":6278},"nutritional-information","Nutritional information",[15,6281,6282],{},"One of the most common uses is displaying real-time nutritional data. Unlike printed labels, the digital version can be expanded to include full macro and micronutrient breakdowns, allergen alerts, or dietary suitability (vegan, gluten-free, etc.), helping shoppers make informed decisions with clarity.",[120,6284,6285],{},[538,6286,6287,6289],{},[541,6288],{},[123,6290],{"alt":6291,"height":546,"src":6292,"width":548},"Milk carton displaying a QR code and nutrition facts on a shelf in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FMilk-carton-displaying-a-QR-code-and-nutrition-facts-on-a-shelf-in-a-grocery-store-aisle.png",[2686,6294,6296],{"id":6295},"ingredient-lists-and-allergen-warnings","Ingredient lists and allergen warnings",[15,6298,6299],{},"Some consumers want to know exactly what’s in their food, and others need to know for health reasons. QR codes can display detailed ingredient information, highlight potential allergens in bold, and even link to databases of certified ingredients or sourcing standards.",[120,6301,6302],{},[538,6303,6304,6306],{},[541,6305],{},[123,6307],{"alt":6308,"height":546,"src":6309,"width":548},"Tortilla chip package showing ingredient list, milk allergen warning, and a QR code in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FTortilla-chip-package-showing-ingredient-list-milk-allergen-warning-and-a-QR-code-in-a-grocery-store-aisle.png",[2686,6311,6313],{"id":6312},"traceability-and-origin-details","Traceability and origin details",[15,6315,6316],{},"Next-gen QR codes can link directly to a product’s origin story: where it was harvested, caught, or produced. Whether it’s coffee beans from Colombia or seafood from the North Atlantic, this builds trust and supports growing demand for food traceability.",[2686,6318,6320],{"id":6319},"region-specific-recycling-instructions","Region-specific recycling instructions",[15,6322,6323],{},"Packaging recyclability depends heavily on local regulations. A Digital Link QR code on food packaging can detect the scan location and automatically show recycling guidance tailored to the user’s country or region, reducing confusion and encouraging proper disposal.",[120,6325,6326],{},[538,6327,6328,6330],{},[541,6329],{},[123,6331],{"alt":6332,"height":546,"src":6333,"width":548},"Recyclable food box with QR code and recycling instructions being placed in a blue bin","\u002Fimages\u002F2025\u002F05\u002FRecyclable-food-box-with-QR-code-and-recycling-instructions-being-placed-in-a-blue-bin.png",[2686,6335,6337],{"id":6336},"brand-values-and-sustainability-practices","Brand values and sustainability practices",[15,6339,6340],{},"Consumers increasingly want to buy from companies whose values align with their own. QR codes give brands a chance to showcase sustainability information, ethical sourcing, reduced carbon footprints and environmental impact, or zero-waste practices transparently and dynamically.",[120,6342,6343],{},[538,6344,6345,6347],{},[541,6346],{},[123,6348],{"alt":6349,"height":546,"src":6350,"width":548},"Canned food with a QR code and sustainable label held in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FCanned-food-with-a-QR-code-and-sustainable-label-held-in-a-grocery-store-aisle.png",[2686,6352,6354],{"id":6353},"cooking-instructions-and-recipe-suggestions","Cooking instructions and recipe suggestions",[15,6356,6357],{},"QR codes can link to video tutorials, step-by-step recipes, or pairing suggestions for prepared or raw foods. This adds value to the product and creates an engaging, branded experience that encourages repeat purchase by consumers.",[120,6359,6360],{},[538,6361,6362,6364],{},[541,6363],{},[123,6365],{"alt":6366,"height":546,"src":6367,"width":548},"Jar of tomato sauce with QR code and recipe call-to-action held in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FJar-of-tomato-sauce-with-QR-code-and-recipe-call-to-action-held-in-a-grocery-store-aisle.png",[2686,6369,6371],{"id":6370},"expiration-alerts-and-batch-recall-info","Expiration alerts and batch recall info",[15,6373,6374],{},"When connected to batch-level data, QR codes can be used to warn consumers of upcoming expiration dates or notify them if a product has been recalled. This feature increases safety and reinforces the perception of brand responsibility.",[120,6376,6377],{},[538,6378,6379,6381],{},[541,6380],{},[123,6382],{"alt":6383,"height":546,"src":6384,"width":548},"Orange juice bottle with best-before date and QR code for recall information in a grocery store","\u002Fimages\u002F2025\u002F05\u002FOrange-juice-bottle-with-best-before-date-and-QR-code-for-recall-information-in-a-grocery-store.png",[22,6386,6388],{"id":6387},"how-do-qr-codes-help-educate-consumers-about-food","How do QR codes help educate consumers about food?",[15,6390,6391,6392,6395],{},"Today’s consumers want to understand the food they buy—where it came from, what’s in it, and whether it fits their diet, values, or health goals. QR codes on food packaging are one of the most effective ways to ",[183,6393,6394],{},"educate consumers"," without cluttering the label.",[15,6397,6398],{},"By scanning a next-generation QR code powered by the Digital Link standard, shoppers can instantly access clear, up-to-date information about ingredients, sourcing, preparation, and storage. Instead of hunting for small print or making assumptions, consumers get a mobile-friendly page that presents the details they care about, organized in a sensible way.",[15,6400,6401,6402,6404],{},"This approach works especially well for products marketed as organic, gluten-free, fair trade, or non-GMO. It’s also valuable for brands with unique ingredients or preparation methods that require explanation. Whether you’re selling cold-pressed juice or wild-caught fish, using a QR code to ",[183,6403,6394],{}," adds real value and builds confidence at the moment of purchase.",[120,6406,6407],{},[538,6408,6409,6411],{},[541,6410],{},[123,6412],{"alt":6413,"height":546,"src":6414,"width":548},"Packaged smoked salmon with QR code, nutritional facts, and ingredient list held in a grocery store aisle","\u002Fimages\u002F2025\u002F05\u002FPackaged-smoked-salmon-with-QR-code-nutritional-facts-and-ingredient-list-held-in-a-grocery-store-aisle.png",[22,6416,6418],{"id":6417},"why-are-food-companies-adopting-digital-link-qr-codes-now","Why are food companies adopting Digital Link QR codes now?",[15,6420,6421],{},"There are a few reasons. First, the food industry is under pressure from regulators, retailers, and consumers to increase transparency and reduce food packaging clutter.",[15,6423,6424,6425,6428,6429,6432],{},"Adding more print to a label isn’t scalable. QR codes powered by Digital Link let brands ",[183,6426,6427],{},"store all the details online",", update them in real time, and ",[183,6430,6431],{},"avoid printing costs"," when laws or ingredients change.",[15,6434,6435,6436,956,6439,6442],{},"Second, major retailers are starting to require traceable, scannable labels. Brands that want to stay on shelves need codes that work across the ",[183,6437,6438],{},"supply chain",[183,6440,6441],{},"point-of-sale"," systems, while also serving the end consumer. Digital Link QR codes meet both needs.",[15,6444,6445,6446,6449],{},"And third, customer behavior is changing. People scan more often and expect more when they do. If your packaging can deliver ",[183,6447,6448],{},"valuable content"," with a single scan, you’re building trust, loyalty, and brand preference.",[120,6451,6452],{},[538,6453,6454,6456],{},[541,6455],{},[123,6457],{"alt":6458,"height":546,"src":6459,"width":548},"Shopper holding a pasta box with a QR code in a supermarket aisle near a shopping cart","\u002Fimages\u002F2025\u002F05\u002FShopper-holding-a-pasta-box-with-a-QR-code-in-a-supermarket-aisle-near-a-shopping-cart.png",[22,6461,6463],{"id":6462},"are-these-just-dynamic-qr-codes-or-something-more","Are these just dynamic QR codes, or something more?",[15,6465,6466],{},"There’s a big difference.",[15,6468,6469,6470,6473],{},"Dynamic QR codes can be edited after printing. But Digital Link QR codes go further. They combine the flexibility of a dynamic link with the ",[183,6471,6472],{},"structure and compliance"," of a GS1-standard identifier. This means one code can:",[214,6475,6476,6479,6482,6485,6491],{},[217,6477,6478],{},"Work at checkout like a UPC",[217,6480,6481],{},"Deliver custom content to shoppers",[217,6483,6484],{},"Track scan behavior",[217,6486,6487,6488],{},"Feed into ",[183,6489,6490],{},"marketing campaigns",[217,6492,6493,6494,6497],{},"Support ",[183,6495,6496],{},"FDA regulations"," and food safety laws",[15,6499,6500,6501,254],{},"In short, they work for everyone: logistics, marketing, compliance, and your customers. That’s why they’re considered ",[183,6502,6503],{},"next-generation barcodes",[120,6505,6506],{},[538,6507,6508,6510],{},[541,6509],{},[123,6511],{"alt":6512,"height":546,"src":6513,"width":548},"Man scanning a granola box QR code with smartphone in a supermarket aisle","\u002Fimages\u002F2025\u002F05\u002FMan-scanning-a-granola-box-QR-code-with-smartphone-in-a-supermarket-aisle.png",[22,6515,6517],{"id":6516},"how-do-qr-codes-boost-consumer-trust-and-brand-transparency","How do QR codes boost consumer trust and brand transparency?",[15,6519,6520,6521,1795,6524,1799,6527,6530],{},"In an era where people care deeply about ",[183,6522,6523],{},"sustainability",[183,6525,6526],{},"ingredient transparency",[183,6528,6529],{},"ethical sourcing",", next-gen QR codes let you put proof on the pack. With Digital Link, every scan leads to the latest verified information—no PDFs, no broken links, no confusion.",[15,6532,6533,6534,956,6537,6540,6541,254],{},"That level of visibility helps brands ",[183,6535,6536],{},"build brand loyalty",[183,6538,6539],{},"encourages customers"," to trust what they’re buying. Whether it’s showing how a fish was caught or what allergens might be present, transparency drives better ",[183,6542,6543],{},"purchase decisions",[22,6545,6547],{"id":6546},"how-do-brands-use-landing-pages-linked-to-qr-codes","How do brands use landing pages linked to QR codes?",[15,6549,6550],{},"Every QR code on food packaging needs a destination, and that destination is a landing page. When created through a platform like Digital Link, these pages are mobile-first, customizable, and built to deliver value instantly.",[2686,6552,6554],{"id":6553},"product-tutorials-and-videos","Product tutorials and videos",[15,6556,6557],{},"Brands can embed quick videos showing how to use the product, prepare it, or store it properly. Whether it’s slicing tips for a fruit brand or a prep demo for ready meals, these visuals create a richer consumer experience.",[2686,6559,6561],{"id":6560},"certification-and-compliance-details","Certification and compliance details",[15,6563,6564],{},"QR-linked pages are ideal for displaying certifications such as organic, halal, or kosher. They also help brands comply with regional laws by showing detailed safety, allergen, and traceability info without overloading food packaging.",[2686,6566,6568],{"id":6567},"smart-links-to-e-commerce-sites","Smart links to e-commerce sites",[15,6570,6571],{},"Landing pages can include direct links to the brand’s e-commerce site, letting consumers reorder instantly or explore related products. It’s a frictionless way to drive conversions right from the label.",[2686,6573,6575],{"id":6574},"limited-time-offers-and-coupons","Limited-time offers and coupons",[15,6577,6578],{},"Instead of wasting space on packaging, brands can run time-sensitive promotions through their landing pages. This includes digital coupons, bundle deals, or loyalty rewards—all adjustable after the code is printed.",[2686,6580,6582],{"id":6581},"loyalty-programs-and-brand-interaction","Loyalty programs and brand interaction",[15,6584,6585],{},"Customers scanning QR codes can be invited to join a loyalty program with just a few clicks, leave feedback, or connect on social platforms. This makes the packaging the entry point to a long-term relationship—not just a one-time purchase.",[22,6587,6589],{"id":6588},"can-qr-codes-help-with-food-traceability-and-recalls","Can QR codes help with food traceability and recalls?",[15,6591,6592],{},"Yes—and that’s one of the biggest reasons they’re being adopted in food manufacturing.",[15,6594,6595,6596,6599],{},"Because the code includes the GTIN and can link to batch-specific data, tracking products ",[183,6597,6598],{},"from production to point of sale is possible",". If a recall happens, affected codes can be reprogrammed to show an alert. That helps companies respond quickly, protect consumers, and avoid reputational damage.",[15,6601,6602,6603,6606],{},"This level of traceability also supports the growing demand for ",[183,6604,6605],{},"food safety transparency"," and supports compliance with evolving global rules.",[22,6608,6610],{"id":6609},"why-are-qr-codes-critical-for-consumer-packaged-goods","Why are QR codes critical for consumer packaged goods?",[15,6612,6613,6614,6617],{},"For brands in the ",[183,6615,6616],{},"consumer packaged goods"," (CPG) space, packaging has always been both an opportunity and a limitation. You have only a few seconds to grab attention, and very little room to tell your story. QR codes change that.",[15,6619,6620,6621,254],{},"Especially for brands sold through retailers or third-party distributors, QR codes help reestablish a direct connection with the customer. When a CPG product carries a Digital Link QR code, every scan becomes a chance to speak directly to the buyer, sharing product benefits, sustainability efforts, or even links to a loyalty program or ",[183,6622,6623],{},"e-commerce site",[15,6625,6626],{},"More importantly, Digital Link-powered QR codes meet the technical and regulatory needs of the CPG industry. They’re scannable at checkout, compatible with traceability systems, and ready for upcoming compliance frameworks like the EU Digital Product Passport.",[15,6628,6629],{},"QR codes aren’t a nice-to-have; they’re a must for CPG companies that must reach diverse markets, manage shifting regulations, and stand out on crowded shelves.",[120,6631,6632],{},[538,6633,6634,6636],{},[541,6635],{},[123,6637],{"alt":6638,"height":546,"src":6639,"width":548},"Person holding a product box with a QR code and viewing a mobile landing page showing sustainability and shopping options in a supermarket aisle","\u002Fimages\u002F2025\u002F05\u002FPerson-holding-a-product-box-with-a-QR-code-and-viewing-a-mobile-landing-page-showing-sustainability-and-shopping-options-in-a-supermarket-aisle.png",[22,6641,6643],{"id":6642},"what-makes-qr-codes-on-food-packaging-a-smart-marketing-tool","What makes QR codes on food packaging a smart marketing tool?",[15,6645,6646,6647,6650,6651,254],{},"Today, your food packaging can do more than grab attention. It can ",[183,6648,6649],{},"drive sales"," and create long-term value. QR codes let you reach customers directly, ",[183,6652,6653],{},"without relying on third-party channels",[15,6655,6656,6657,6660],{},"And every scan tells you something. You get data on where, when, and how consumers engage, which helps refine your ",[183,6658,6659],{},"marketing strategies"," and personalize future campaigns.",[2686,6662,6664],{"id":6663},"promote-new-product-launches","Promote new product launches",[15,6666,6667],{},"After scanning, customers can learn about new products related to what they just bought. It’s a low-friction way to raise awareness and drive trial without a separate campaign.",[2686,6669,6671],{"id":6670},"offer-opt-ins-for-newsletters-or-content","Offer opt-ins for newsletters or content",[15,6673,6674],{},"Food brands can use QR codes to invite users to subscribe to a recipe newsletter, download a meal plan, or follow the brand’s journey. The key is to offer something genuinely useful.",[2686,6676,6678],{"id":6677},"encourage-user-generated-content-and-reviews","Encourage user-generated content and reviews",[15,6680,6681],{},"Landing pages can prompt users to leave a review, upload a cooking photo, or tag the brand on social media. These interactions increase authenticity and help with organic visibility.",[2686,6683,6685],{"id":6684},"reinforce-mission-driven-storytelling","Reinforce mission-driven storytelling",[15,6687,6688],{},"The scan moment is a chance to deepen the emotional connection. Brands can highlight their sustainability goals, community programs, or supply chain practices, turning product buyers into brand believers.",[2686,6690,6692],{"id":6691},"capture-first-party-data-from-every-scan","Capture first-party data from every scan",[15,6694,6695],{},"Because each QR code interaction can be tracked, brands gain real-time insight into where, when, and how people engage. This data feeds directly into future campaigns, product launches, and segmentation strategies.",[22,6697,6699],{"id":6698},"how-can-companies-start-using-qr-codes-on-food-packaging","How can companies start using QR codes on food packaging?",[15,6701,6702],{},"Implementing QR codes the right way starts with choosing an advanced QR code generator platform built for scale and compliance, like Digital Link. Here’s what the onboarding process typically involves.",[2686,6704,6706],{"id":6705},"start-with-your-gtins","Start with your GTINs",[15,6708,6709],{},"If your products already use GTINs, you can build Digital Link QR codes directly from them. This ties the product’s digital identity to its existing barcode infrastructure, ensuring compatibility with retail systems.",[2686,6711,6713],{"id":6712},"build-a-branded-landing-page","Build a branded landing page",[15,6715,6716],{},"Use a drag-and-drop editor to create a product page that includes nutritional details, videos, recycling information, and region-specific messages. You can manage different versions by country or language under one code.",[2686,6718,6720],{"id":6719},"print-once-update-forever","Print once, update forever",[15,6722,6723],{},"The beauty of next-gen QR codes is that the link doesn’t change. Once the code is printed on the package, you can still swap out content, update promotions, or change CTAs as needed.",[2686,6725,6727],{"id":6726},"track-engagement-and-optimize","Track engagement and optimize",[15,6729,6730],{},"Once live, your dashboard will show scan volume, location, time, and device type. You can A\u002FB test landing pages, adjust content for different markets, and use real-world insights to improve customer engagement over time.",[120,6732,6733],{},[538,6734,6735,6737],{},[541,6736],{},[123,6738],{"alt":6739,"height":546,"src":6740,"width":548},"Person using a QR code editor on a computer to customize product packaging while holding a yogurt container with a printed QR code","\u002Fimages\u002F2025\u002F05\u002FPerson-using-a-QR-code-editor-on-a-computer-to-customize-product-packaging-while-holding-a-yogurt-container-with-a-printed-QR-code.png",[22,6742,6744],{"id":6743},"what-will-the-future-hold-for-qr-codes-on-food","What will the future hold for QR codes on food?",[15,6746,6747],{},"More adoption, more data, and more personalization.",[15,6749,6750],{},"As consumer expectations shift and regulations tighten, food packaging will become a critical channel for real-time communication. QR codes will be the entry point to a product’s story, safety data, and entire lifecycle.",[15,6752,6753],{},"For companies using Digital Link, this isn’t a someday feature. It’s available right now and already powers food packaging across categories, from baby formula to seafood to snacks.",[22,6755,6757],{"id":6756},"make-your-packaging-smarter-now","Make your packaging smarter now",[15,6759,6760,6761,6763],{},"Create your first ",[258,6762,504],{"href":503}," QR code and transform your food products into connected, data-driven, consumer-ready experiences.",[120,6765,6766],{},[538,6767,6768,6770],{},[541,6769],{},[123,6771],{"alt":6772,"height":546,"src":6773,"width":548},"Four packaged food products—pasta, yogurt, canned meatballs, and mayonnaise—each showing a printed QR code on a clean background","\u002Fimages\u002F2025\u002F05\u002FFour-packaged-food-products—pasta-yogurt-canned-meatballs-and-mayonnaise—each-showing-a-printed-QR-code-on-a-clean-background.png",{"title":144,"searchDepth":145,"depth":145,"links":6775},[6776,6777,6778,6787,6788,6789,6790,6791,6798,6799,6800,6807,6813,6814],{"id":6220,"depth":148,"text":6221},{"id":6245,"depth":148,"text":6246},{"id":6271,"depth":148,"text":6272,"children":6779},[6780,6781,6782,6783,6784,6785,6786],{"id":6278,"depth":145,"text":6279},{"id":6295,"depth":145,"text":6296},{"id":6312,"depth":145,"text":6313},{"id":6319,"depth":145,"text":6320},{"id":6336,"depth":145,"text":6337},{"id":6353,"depth":145,"text":6354},{"id":6370,"depth":145,"text":6371},{"id":6387,"depth":148,"text":6388},{"id":6417,"depth":148,"text":6418},{"id":6462,"depth":148,"text":6463},{"id":6516,"depth":148,"text":6517},{"id":6546,"depth":148,"text":6547,"children":6792},[6793,6794,6795,6796,6797],{"id":6553,"depth":145,"text":6554},{"id":6560,"depth":145,"text":6561},{"id":6567,"depth":145,"text":6568},{"id":6574,"depth":145,"text":6575},{"id":6581,"depth":145,"text":6582},{"id":6588,"depth":148,"text":6589},{"id":6609,"depth":148,"text":6610},{"id":6642,"depth":148,"text":6643,"children":6801},[6802,6803,6804,6805,6806],{"id":6663,"depth":145,"text":6664},{"id":6670,"depth":145,"text":6671},{"id":6677,"depth":145,"text":6678},{"id":6684,"depth":145,"text":6685},{"id":6691,"depth":145,"text":6692},{"id":6698,"depth":148,"text":6699,"children":6808},[6809,6810,6811,6812],{"id":6705,"depth":145,"text":6706},{"id":6712,"depth":145,"text":6713},{"id":6719,"depth":145,"text":6720},{"id":6726,"depth":145,"text":6727},{"id":6743,"depth":148,"text":6744},{"id":6756,"depth":148,"text":6757},"QR codes on food packaging offer traceability, ingredients, and recycling info—enhancing compliance, transparency, and customer engagement.","QR codes on food packaging: How next-gen barcodes are changing what we eat",{},"\u002Fimages\u002F2025\u002F05\u002FQR-codes-on-food-packaging.png","\u002Fguides\u002Fqr-codes-on-food-packaging","2025-05-13T19:31:48+02:00",{"title":6213,"description":6815},"guides\u002Fqr-codes-on-food-packaging","2025-05-13T19:31:50+02:00","bUKz1S3TMjQlxQ6CVJ5ovsyE0nyekXYkKxMVpZpfFlk",{"id":6826,"title":6827,"author":7,"body":6828,"category":7,"description":7424,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":7425,"navigation":159,"ogImage":7426,"path":7427,"publishedAt":7428,"sections":7,"seo":7429,"sourcePath":7430,"stem":7431,"updatedAt":7432,"videos":7,"__hash__":7433},"pages\u002Fguides\u002Fhow-to-use-qr-codes-on-packaging.md","How to use QR codes on packaging: Your complete guide",{"type":9,"value":6829,"toc":7398},[6830],[12,6831,6832,6839,6843,6849,6852,6856,6864,6867,6881,6884,6894,6898,6901,6907,6913,6916,6922,6925,6931,6934,6940,6943,6949,6952,6955,6959,6962,6969,6972,6975,6982,6986,6989,6992,7002,7006,7012,7015,7018,7024,7034,7038,7041,7044,7047,7050,7054,7057,7060,7063,7073,7077,7085,7088,7091,7094,7101,7105,7108,7115,7118,7128,7132,7135,7138,7141,7144,7147,7183,7193,7197,7200,7203,7206,7209,7219,7223,7226,7229,7232,7235,7245,7249,7275,7301,7307,7311,7330,7356,7360,7363,7366,7369,7372,7382,7386],{},[15,6833,6834,6835,6838],{},"Packaging isn’t just about protection or shelf appeal anymore. In today’s connected world, it’s also a channel for digital interaction. This article explores ",[183,6836,6837],{},"how to use QR codes on packaging"," to deliver dynamic content, ensure compliance, and build direct relationships with your customers.",[22,6840,6842],{"id":6841},"what-if-your-product-packaging-could-talk","What if your product packaging could talk?",[15,6844,1077,6845,6848],{},[258,6846,6847],{"href":2728},"product packaging"," is already doing a job of protecting, informing, and attracting. But what if it could also greet your customers, tell your story, and build a relationship right from the shelf?",[15,6850,6851],{},"That’s what happens when you add a next-generation QR code. Powered by a unique GTIN, it doesn’t just point to a web page; it turns each physical product into a digital touchpoint. For marketers, it’s a way to spark real customer engagement at the one place that’s guaranteed to get attention: your packaging.",[22,6853,6855],{"id":6854},"what-makes-a-next-generation-qr-code-different","What makes a next-generation QR code different?",[15,6857,6858,6859,6863],{},"Not all QR codes are created equal. Many are just simple redirect links. But next-generation QR codes—like the ones made with ",[183,6860,6861],{},[258,6862,504],{"href":503},"—encode GTINs (the same product IDs behind retail barcodes) and connect each product unit to rich, dynamic content.",[15,6865,6866],{},"This means:",[214,6868,6869,6872,6875,6878],{},[217,6870,6871],{},"The same QR code works for consumers, retailers, and systems alike",[217,6873,6874],{},"You can update content without reprinting",[217,6876,6877],{},"The QR code automatically adapts based on region, language, or use case",[217,6879,6880],{},"You maintain one consistent identity across the supply chain, sales, and marketing",[15,6882,6883],{},"In short, it’s a more innovative way to use QR codes on packaging, and a future-proof one.",[120,6885,6886],{},[538,6887,6888,6890],{},[541,6889],{},[123,6891],{"alt":6892,"height":546,"src":6893,"width":548},"Scanning QR code on pasta packaging at home","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-code-on-pasta-packaging-at-home.png",[22,6895,6897],{"id":6896},"how-does-a-next-generation-qr-code-work","How does a next-generation QR code work?",[15,6899,6900],{},"At first glance, a next-generation QR code looks like any other square code you’ve seen before. But the technology behind it—and what happens after the scan—is entirely different.",[15,6902,6903,6904,6906],{},"Unlike traditional QR codes that redirect to a fixed URL, a next-generation QR code created with ",[183,6905,504],{}," is powered by a globally unique product identifier: the GTIN (Global Trade Item Number). That’s the same code retailers and supply chains use to identify your product worldwide. Here’s how it works in practice.",[2686,6908,6910],{"id":6909},"a-gtin-a-url-a-digital-link",[183,6911,6912],{},"A GTIN + a URL = a Digital Link",[15,6914,6915],{},"Digital Link combines the GTIN with a structured web address. This turns your product’s ID into something readable by both machines and humans; a smart, scannable entry point to the product’s digital life.",[2686,6917,6919],{"id":6918},"the-qr-code-is-generated-and-embedded",[183,6920,6921],{},"The QR code is generated and embedded",[15,6923,6924],{},"Using the Digital Link platform, you generate a QR code that encodes this Digital Link. It’s still just one symbol printed on the pack, but what it unlocks is far more powerful.",[2686,6926,6928],{"id":6927},"a-resolver-decides-where-to-send-each-scan",[183,6929,6930],{},"A resolver decides where to send each scan",[15,6932,6933],{},"When someone scans the QR code, a “resolver” system checks the context of the scan—like the user’s location, device, language, or role—and delivers the most relevant version of the product page. Consumers see one thing, retailers another, and logistics teams something else entirely.",[2686,6935,6937],{"id":6936},"content-is-dynamic-and-updatable",[183,6938,6939],{},"Content is dynamic and updatable",[15,6941,6942],{},"Because the information is online, you can change what’s shown at any time without touching the packaging. With the sameQR code, you can update a label, push a promotion, localize for a new market, or issue a recall.",[2686,6944,6946],{"id":6945},"every-scan-generates-insight",[183,6947,6948],{},"Every scan generates insight",[15,6950,6951],{},"Each interaction creates a data point: where the QR code was scanned, which version was served, how long people engaged, what links they clicked, and more. You build a clear picture of how products are used in the real world.",[15,6953,6954],{},"In short, a next-generation QR code connects the physical and digital worlds in a contextual, traceable, and useful way.",[22,6956,6958],{"id":6957},"why-is-product-packaging-the-perfect-place-for-qr-codes","Why is product packaging the perfect place for QR codes?",[15,6960,6961],{},"Because every customer touches it.",[15,6963,6964,6965,6968],{},"Unlike ads or social media posts, packaging has 100% visibility at the point of sale and in the moment of use. A QR code printed on your packaging doesn’t just get scanned—it gets remembered. Thanks to next-generation QR technology, it stays relevant long after the sale. Learn what are ",[258,6966,6967],{"href":2728},"QR code packaging best practices"," here!",[15,6970,6971],{},"You can update what’s behind the QR code anytime: a tutorial today, a loyalty offer tomorrow, a recycling guide next year.",[15,6973,6974],{},"For brands in fast-moving markets, that kind of flexibility turns packaging from a cost into an always-on communication tool.",[120,6976,6977],{},[123,6978],{"alt":6979,"height":546,"src":6980,"title":6981,"width":548},"Natural QR scan on milk bottle in grocery aisle","\u002Fimages\u002F2025\u002F05\u002FNatural-QR-scan-on-milk-bottle-in-grocery-aisle.webp","How to use QR codes on packaging 2",[22,6983,6985],{"id":6984},"what-can-a-next-generation-qr-code-do-for-customer-engagement","What can a next-generation QR code do for customer engagement?",[15,6987,6988],{},"A scan should feel like a handshake, not a dead end. When customers interact with your packaging, they’re open to learning more or taking the next step—if you offer something worth their time. That could be access to rewards, helpful product tips, or even a personal welcome message from your founder.",[15,6990,6991],{},"Some brands link to short-form video content, others direct users to join loyalty programs, register their product for warranty, or claim exclusive access to an event or community. The trick is making the experience feel personal and purposeful. If you consistently give value, you’re not just getting engagement but earning trust.",[120,6993,6994],{},[538,6995,6996,6998],{},[541,6997],{},[123,6999],{"alt":7000,"height":546,"src":7001,"width":548},"Scanning QR code on cosmetic bottle at home","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-code-on-cosmetic-bottle-at-home.png",[22,7003,7005],{"id":7004},"how-do-brands-in-consumer-packaged-goods-use-qr-codes","How do brands in consumer packaged goods use QR codes?",[15,7007,1831,7008,7011],{},[183,7009,7010],{},"consumer packaged goods (CPG)"," brands, it’s often difficult to build a direct connection with shoppers, especially when products are sold through distributors or retailers.",[15,7013,7014],{},"That’s where next-gen QR codes shine.",[15,7016,7017],{},"Take Zoé Water: a premium beverage brand that sells primarily through third-party channels. By adding a scannable Digital Link QR code to every bottle, they now connect directly with end consumers—sharing stories, collecting insights, and delivering updates without touching the shelf.",[15,7019,7020,7021],{},"CPG brands like Salssa and ALQVIMIA use QR codes to educate, reassure, and inspire—from sports nutrition advice to holistic skincare tips. It’s product packaging that doesn’t just look good, it ",[3844,7022,7023],{},"talks back.",[120,7025,7026],{},[538,7027,7028,7030],{},[541,7029],{},[123,7031],{"alt":7032,"height":546,"src":7033,"width":548},"Scanning QR on water bottle from CPG brand at home","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-on-water-bottle-from-CPG-brand-at-home.png",[22,7035,7037],{"id":7036},"how-do-you-use-a-qr-code-generator-for-packaging","How do you use a QR code generator for packaging?",[15,7039,7040],{},"Using a standard QR code generator won’t cut it if you want to build real product-level engagement. What you need is a platform designed specifically for packaging—and for scale.",[15,7042,7043],{},"With Digital Link, the process starts by entering your product’s GTIN. From there, our QR code generator automatically builds a Digital Link, generates a next-generation QR code, and creates a default product page that you can personalize with your branding, language settings, and interactive content.",[15,7045,7046],{},"The entire process is visual and intuitive. You can add your logo to the QR code, control how it looks, and decide what happens after the scan. Whether you’re launching a single item or managing thousands of SKUs, everything stays consistent, secure, and editable—without requiring any technical skills.",[15,7048,7049],{},"Once live, you can monitor and scan activity and continuously improve the experience. There is no dev work, no headaches, just smarter packaging.",[22,7051,7053],{"id":7052},"how-do-qr-codes-improve-transparency-and-compliance","How do QR codes improve transparency and compliance?",[15,7055,7056],{},"Packaging real estate is limited, but consumer expectations and regulatory demands are growing fast. With next-generation QR codes, you don’t have to choose between compliance and clarity—you get both.",[15,7058,7059],{},"When users scan QR codes, they can instantly access the complete list of ingredients, allergen disclosures, or nutritional data without squinting at a crowded label. If you operate across different markets, the content shown can adapt by country, automatically meeting regional requirements like France’s environmental labeling laws or California’s Prop 65.",[15,7061,7062],{},"You can also include product origin, third-party certifications, and recycling instructions that change based on the user’s location. This ensures your brand always delivers accurate, compliant, and transparent information while keeping the packaging design clean and user-friendly.",[120,7064,7065],{},[538,7066,7067,7069],{},[541,7068],{},[123,7070],{"alt":7071,"height":546,"src":7072,"width":548},"Viewing nutritional facts from QR on snack package","\u002Fimages\u002F2025\u002F05\u002FViewing-nutritional-facts-from-QR-on-snack-package.png",[22,7074,7076],{"id":7075},"where-does-the-digital-product-passport-come-in","Where does the Digital Product Passport come in?",[15,7078,181,7079,7084],{},[183,7080,7081,7083],{},[258,7082,1180],{"href":4380}," (DPP)"," is an upcoming EU regulation that will require brands to disclose detailed product information digitally. This includes sourcing, composition, recyclability, and more.",[15,7086,7087],{},"Next-generation QR codes are the easiest way to comply.",[15,7089,7090],{},"You meet DPP requirements without redesigning packaging by embedding the product’s GTIN and linking to a structured landing page. You can update data anytime, keeping your product compliant, transparent, and credible.",[15,7092,7093],{},"Even if your region doesn’t require DPP yet, preparing now gives you a competitive edge—and makes your product more useful to consumers.",[120,7095,7096],{},[123,7097],{"alt":7098,"height":546,"src":7099,"title":7100,"width":548},"Viewing Digital Product Passport from coffee QR","\u002Fimages\u002F2025\u002F05\u002FViewing-Digital-Product-Passport-from-coffee-QR.webp","How to use QR codes on packaging 6",[22,7102,7104],{"id":7103},"how-do-qr-codes-help-you-update-product-packaging-without-waste","How do QR codes help you update product packaging without waste?",[15,7106,7107],{},"Product information changes constantly—whether it’s a new formula, an updated claim, or a short-term promotion. In traditional packaging workflows, every change means a new print run, a new label, or even new packaging inventory. That’s slow, costly, and wasteful.",[15,7109,1174,7110,7114],{},[258,7111,7113],{"href":7112},"\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes\u002F","next-generation dynamic QR codes",", you sidestep that problem entirely. The content lives online, and you can change it at any time. You can update your nutrition facts after a reformulation, adjust a marketing message, or add new sustainability info—all while keeping the same physical label.",[15,7116,7117],{},"Even better, you can customize content per region, per season, or campaign. One static QR code becomes a flexible, living entry point that keeps your packaging fresh without adding complexity to your logistics.",[120,7119,7120],{},[538,7121,7122,7124],{},[541,7123],{},[123,7125],{"alt":7126,"height":546,"src":7127,"width":548},"Updating QR-linked content on granola packaging","\u002Fimages\u002F2025\u002F05\u002FUpdating-QR-linked-content-on-granola-packaging.png",[22,7129,7131],{"id":7130},"whats-the-best-way-to-ensure-qr-code-readability","What’s the best way to ensure QR code readability?",[15,7133,7134],{},"No matter how smart your QR code is, it must be scannable in the real world—on shiny bottles, curved labels, and uneven lighting. Here’s what to keep in mind.",[15,7136,7137],{},"First, size matters. A good rule is to keep the QR at least 2 x 2 cm, or larger if the packaging will be scanned from a distance. Contrast is also key: use dark QR codes on light backgrounds, and avoid placing them over busy designs or reflective materials.",[15,7139,7140],{},"Ensure there’s a clear quiet zone—a bit of whitespace around the QR that helps scanners detect it correctly. On the print side, always test your QR code at scale using real materials, not just digital proofs. Test scans from multiple angles and under different lighting, if your product has unusual surfaces.",[15,7142,7143],{},"With Digital Link, every QR code is generated with packaging performance in mind, and you can preview, test, and adjust designs before they go to print.",[15,7145,7146],{},"A quick recap:",[214,7148,7149,7154,7159,7165,7171,7177],{},[217,7150,7151,7153],{},[183,7152,5711],{},": Make sure the QR code is large enough to scan from a reasonable distance. As a rule of thumb, it should be at least 2 x 2 cm (0.8 x 0.8 in) for packaging.",[217,7155,7156,7158],{},[183,7157,5718],{},": Use dark QR codes on light backgrounds. Avoid putting them on patterned or shiny surfaces.",[217,7160,7161,7164],{},[183,7162,7163],{},"Quiet zone",": Leave enough white space around the QR code—at least four modules wide (the small black squares inside the QR).",[217,7166,7167,7170],{},[183,7168,7169],{},"Positioning",": Place QR codes where they’re easy to see and scan, avoiding curved or folded surfaces.",[217,7172,7173,7176],{},[183,7174,7175],{},"Print quality",": Use high-resolution vector formats and test on your packaging material.",[217,7178,7179,7182],{},[183,7180,7181],{},"Testing",": Always test the final version under different lighting, distances, and angles using real devices.",[120,7184,7185],{},[538,7186,7187,7189],{},[541,7188],{},[123,7190],{"alt":7191,"height":546,"src":7192,"width":548},"QR code readability check during packaging QA","\u002Fimages\u002F2025\u002F05\u002FQR-code-readability-check-during-packaging-QA.png",[22,7194,7196],{"id":7195},"can-a-qr-code-serve-different-content-based-on-who-scans-it","Can a QR code serve different content based on who scans it?",[15,7198,7199],{},"Absolutely—and that’s one of the most powerful features of a next-generation QR code. Instead of every user seeing the same thing, the experience can be tailored in real time based on the context of the scan.",[15,7201,7202],{},"For example, a customer in Germany might see instructions and sustainability tips in German, while someone scanning the same product in the U.S. might see localized recycling info in English. A logistics operator scanning at a warehouse might instead be shown inventory details or shipping status.",[15,7204,7205],{},"You can even change content based on time—offering different promotions during a holiday season—or by device type, like showing a different version on mobile versus desktop. It all happens behind the scenes, powered by Digital Link’s resolver, without any changes to the QR code.",[15,7207,7208],{},"That’s what makes these QR codes truly dynamic, not just in the link but also in the experience they deliver.",[120,7210,7211],{},[538,7212,7213,7215],{},[541,7214],{},[123,7216],{"alt":7217,"height":546,"src":7218,"width":548},"Scanning QR code delivering context-aware content","\u002Fimages\u002F2025\u002F05\u002FScanning-QR-code-delivering-context-aware-content.png",[22,7220,7222],{"id":7221},"how-can-qr-codes-help-turn-your-product-into-a-marketing-channel","How can QR codes help turn your product into a marketing channel?",[15,7224,7225],{},"Your product packaging is one of the only touchpoints that every customer interacts with. So why let it stay static?",[15,7227,7228],{},"With a next-generation QR code, every unit you ship becomes an active marketing channel. The QR code scans can invite users to explore your story, redeem a reward, or sign up for a loyalty program. It’s also a place to share brand values—like how your product is made, sourced, or recycled.",[15,7230,7231],{},"This kind of direct engagement means you’re not relying on paid ads or social media reach. You’re speaking to someone who already has your product in hand, right when their interest is highest. And every scan gives you data to learn from and act on.",[15,7233,7234],{},"That’s the real power: turning the passive label into a live connection between your brand and your customer.",[120,7236,7237],{},[538,7238,7239,7241],{},[541,7240],{},[123,7242],{"alt":7243,"height":546,"src":7244,"width":548},"Scanning snack QR code to join rewards program","\u002Fimages\u002F2025\u002F05\u002FScanning-snack-QR-code-to-join-rewards-program.png",[22,7246,7248],{"id":7247},"what-makes-a-great-qr-code-experience-across-different-products-and-devices","What makes a great QR code experience across different products and devices?",[15,7250,7251,7252,7255,7256,7259,7260,956,7263,7266,7267,7270,7271,7274],{},"To deliver an ",[183,7253,7254],{},"engaging experience",", your QR code needs to be more than just functional—it has to be accessible, flexible, and tailored to your ",[183,7257,7258],{},"customers",". That means ensuring the code is ",[183,7261,7262],{},"easily visible",[183,7264,7265],{},"easily scannable"," on your ",[183,7268,7269],{},"physical packaging",", regardless of where or how it’s used. Whether it’s a food label, a cosmetics jar, or a ",[183,7272,7273],{},"restaurant menu",", visibility and clarity matter.",[15,7276,7277,7278,7281,7282,7285,7286,1795,7289,7292,7293,7296,7297,7300],{},"You should also design with ",[183,7279,7280],{},"different devices"," in mind. A ",[183,7283,7284],{},"mobile friendly"," landing page ensures the experience works smoothly on smartphones, which is where most interactions happen. And by linking to relevant ",[183,7287,7288],{},"product details",[183,7290,7291],{},"product usage"," instructions, or ",[183,7294,7295],{},"expiration dates",", you help users ",[183,7298,7299],{},"easily access"," what they need.",[15,7302,7303,7304,254],{},"This level of care builds trust—not just with one product, but across your whole line of ",[183,7305,7306],{},"consumer products",[22,7308,7310],{"id":7309},"how-do-you-design-product-qr-codes-that-are-easy-to-scan-and-drive-results","How do you design product QR codes that are easy to scan and drive results?",[15,7312,7313,7314,7317,7318,7321,7322,7325,7326,7329],{},"Creating a ",[183,7315,7316],{},"scannable code"," isn’t just about slapping a black-and-white square onto a box. Great ",[183,7319,7320],{},"product QR codes"," are designed intentionally to maximize visibility and performance. That means using the right size and contrast, but also choosing the ideal ",[183,7323,7324],{},"QR code design"," and placement. A well-positioned code ensures that customers can use their ",[183,7327,7328],{},"mobile devices"," to scan quickly—whether they’re in a store, at home, or on the go.",[15,7331,7332,7333,7336,7337,7340,7341,7344,7345,7348,7349,7352,7353,254],{},"By carefully planning where to ",[183,7334,7335],{},"place QR codes",", you make them part of the packaging, not an afterthought. This improves ",[183,7338,7339],{},"direct access"," to your content and supports stronger ",[183,7342,7343],{},"QR code campaign"," performance. Brands that ",[183,7346,7347],{},"add QR codes"," with clarity and context are more likely to see results like increased ",[183,7350,7351],{},"QR code leads"," and improved ",[183,7354,7355],{},"marketing efforts",[22,7357,7359],{"id":7358},"whats-the-first-step","What’s the first step?",[15,7361,7362],{},"You don’t need to overhaul your packaging strategy overnight. Start small. Choose one product, generate your first next-generation QR code, and link it to something genuinely useful—a how-to guide, a brand story, or a regional recycling tip.",[15,7364,7365],{},"With Digital Link, it takes minutes. You enter your GTIN, customize the product experience, and generate a QR code ready for print. From there, you can test how customers interact, track scans, and refine what happens after each one.",[15,7367,7368],{},"You can expand to more products, markets, and use cases as you see results. It’s scalable, flexible, and entirely in your control.",[15,7370,7371],{},"If you’re ready to turn your packaging into a living, responsive part of your marketing strategy, your first scan starts here.",[120,7373,7374],{},[538,7375,7376,7378],{},[541,7377],{},[123,7379],{"alt":7380,"height":546,"src":7381,"width":548},"First step creating a QR code from GTIN","\u002Fimages\u002F2025\u002F05\u002FFirst-step-creating-a-QR-code-from-GTIN.png",[2686,7383,7385],{"id":7384},"create-your-first-next-generation-qr-code","Create your first next-generation QR code",[15,7387,7388,7389,7391,7392,7395],{},"Turn your packaging into a high-impact, low-effort marketing tool.",[710,7390],{},"👉 ",[258,7393,7394],{"href":503},"Start now on ",[258,7396,4189],{"href":503,"rel":7397,"target":3795},[3793,3794],{"title":144,"searchDepth":145,"depth":145,"links":7399},[7400,7401,7402,7409,7410,7411,7412,7413,7414,7415,7416,7417,7418,7419,7420,7421],{"id":6841,"depth":148,"text":6842},{"id":6854,"depth":148,"text":6855},{"id":6896,"depth":148,"text":6897,"children":7403},[7404,7405,7406,7407,7408],{"id":6909,"depth":145,"text":6912},{"id":6918,"depth":145,"text":6921},{"id":6927,"depth":145,"text":6930},{"id":6936,"depth":145,"text":6939},{"id":6945,"depth":145,"text":6948},{"id":6957,"depth":148,"text":6958},{"id":6984,"depth":148,"text":6985},{"id":7004,"depth":148,"text":7005},{"id":7036,"depth":148,"text":7037},{"id":7052,"depth":148,"text":7053},{"id":7075,"depth":148,"text":7076},{"id":7103,"depth":148,"text":7104},{"id":7130,"depth":148,"text":7131},{"id":7195,"depth":148,"text":7196},{"id":7221,"depth":148,"text":7222},{"id":7247,"depth":148,"text":7248},{"id":7309,"depth":148,"text":7310},{"id":7358,"depth":148,"text":7359,"children":7422},[7423],{"id":7384,"depth":145,"text":7385},"Learn how to use QR codes on packaging to boost engagement, update content anytime, meet compliance, and connect with consumers directly.",{},"\u002Fimages\u002F2025\u002F05\u002FHow-to-use-QR-codes-on-packaging.webp","\u002Fguides\u002Fhow-to-use-qr-codes-on-packaging","2025-05-07T12:28:16+02:00",{"title":6827,"description":7424},"\u002Fguides\u002Fhow-to-use-qr-codes-on-packaging\u002F","guides\u002Fhow-to-use-qr-codes-on-packaging","2025-06-20T15:47:12+02:00","dfwUdE0Ed00DfwIkQrql__PP7RlJCU8zZb4xBcjhviA",{"id":7435,"title":7436,"author":7,"body":7437,"category":7,"description":7792,"extension":157,"heading":7793,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":7794,"navigation":159,"ogImage":7795,"path":7796,"publishedAt":7797,"sections":7,"seo":7798,"sourcePath":2728,"stem":7799,"updatedAt":7800,"videos":7,"__hash__":7801},"pages\u002Fguides\u002Fqr-code-packaging-best-practices.md","QR code packaging best practices for better scans",{"type":9,"value":7438,"toc":7771},[7439],[12,7440,7441,7448,7451,7458,7462,7465,7472,7476,7479,7485,7489,7492,7498,7504,7508,7513,7519,7524,7531,7540,7547,7555,7559,7564,7570,7574,7577,7580,7585,7591,7595,7598,7604,7608,7611,7617,7621,7624,7630,7634,7639,7645,7649,7654,7660,7664,7667,7677,7681,7686,7692,7696,7701,7707,7711,7716,7722,7726,7729,7736,7740,7743,7747,7752,7758,7762,7765],{},[15,7442,7443,7444,7447],{},"QR code packaging best practices ensure your codes are scannable, secure, and effective across retail environments. These standards cover a range of essential elements: from the minimum QR code size and proper quiet zone spacing to ",[258,7445,7446],{"href":3022},"optimal placement"," and high-contrast color usage.",[15,7449,7450],{},"By adhering to these practices, brands can ensure QR codes are not only functional but also mobile friendly and easily scannable by any smartphone camera. Whether you’re using static or dynamic QR codes, the goal is to make them work flawlessly across various devices, environments, and lighting conditions. Proper execution also ensures that your printed QR codes support data accuracy, enable tracking, and provide easy access to relevant digital experiences, whether it’s for marketing campaigns, product packaging, or providing additional product details through linked information.",[120,7452,7453],{},[123,7454],{"alt":7455,"height":126,"src":7456,"title":7457,"width":129},"Printed QR codes support data accuracy","\u002Fimages\u002F2025\u002F04\u002Fprinted-QR-codes-support-data-accuracy-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 1",[22,7459,7461],{"id":7460},"why-should-you-use-qr-codes-on-packaging","Why should you use QR codes on packaging?",[15,7463,7464],{},"Using QR codes on product packaging enhances consumer engagement, provides instant access to digital content, and simplifies tracking and analytics for marketing campaigns. These codes serve as gateways to connected packaging experiences, allowing customers to scan QR codes with their smartphone camera and instantly access promotional offers, instructional videos, or digital product passports. By reducing the need for excess printed materials and linking directly to websites or product details, brands can ensure that their packaging remains sleek while still providing essential information. Additionally, incorporating dynamic QR codes into your packaging strategy enables you to track QR code scans, gather valuable insights, and fine-tune marketing efforts across different devices and user segments.",[120,7466,7467],{},[123,7468],{"alt":7469,"height":126,"src":7470,"title":7471,"width":129},"Why should you use QR codes on packaging","\u002Fimages\u002F2025\u002F04\u002FWhy-should-you-use-QR-codes-on-packaging-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 2",[22,7473,7475],{"id":7474},"what-is-the-minimum-qr-code-size-for-packaging","What is the minimum QR code size for packaging?",[15,7477,7478],{},"The minimum QR code size for packaging should be at least 2 x 2 cm (around 0.8 x 0.8 inches) to ensure it remains scannable on most smartphones and retail scanners. This simple square format works well across printed materials and different devices, maintaining legibility in various lighting conditions. While GS1 provides technical specifications for more precise sizing, a 2 cm square is a practical and easy-to-follow rule of thumb for most packaging applications. Avoid making the code too small, as it can lead to scan failures and reduce the overall user experience.",[120,7480,7481],{},[123,7482],{"alt":7475,"height":126,"src":7483,"title":7484,"width":129},"\u002Fimages\u002F2025\u002F04\u002FWhat-is-the-minimum-QR-code-size-for-packaging-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 3",[22,7486,7488],{"id":7487},"how-much-quiet-zone-is-needed-around-a-qr-code","How much quiet zone is needed around a QR code?",[15,7490,7491],{},"For QR codes used in packaging, a quiet zone (the empty margin around the code) is essential. This clear space helps scanning devices clearly detect the edges of the code and improves scan success, especially in fast-paced retail settings. A good rule of thumb is to leave at least four modules of white space around the QR code. For example, if your QR code is 5 cm wide and each module is about 1.25 mm, the quiet zone should be at least 5 mm on each side. This ensures optimal compatibility with smartphone cameras, POS systems, and other devices.",[15,7493,7494,7495,7497],{},"If you’re unsure about how much space to leave, don’t worry—when you use ",[258,7496,504],{"href":503},", we automatically include the optimal quiet zone when you download your QR code. Just make sure the code is printed clearly and placed properly on your packaging for best results.",[120,7499,7500],{},[123,7501],{"alt":7488,"height":126,"src":7502,"title":7503,"width":129},"\u002Fimages\u002F2025\u002F04\u002FHow-much-quiet-zone-is-needed-around-a-QR-code-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 4",[22,7505,7507],{"id":7506},"what-color-combinations-should-be-avoided-when-designing-qr-codes","What color combinations should be avoided when designing QR codes?",[15,7509,7510,7511],{},"When it comes to printing QR codes, color contrast is critical to ensure scannability. You should avoid using red or orange for the foreground of the QR code, as many smartphone cameras and barcode scanners have difficulty detecting these hues. These low-contrast choices often result in scan errors, especially under poor lighting conditions or when viewed on certain devices.",[710,7512],{},[120,7514,7515],{},[123,7516],{"alt":7507,"height":126,"src":7517,"title":7518,"width":129},"\u002Fimages\u002F2025\u002F04\u002FWhat-color-combinations-should-be-avoided-when-designing-QR-codes-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 5",[15,7520,7521,7522],{},"In addition, inverted QR codes—those with light-colored modules on a dark background—should be avoided. Most smartphone cameras and scanning apps are optimized to read dark elements on light backgrounds. Using inverted colors can interfere with detection, particularly if the surface is glossy or if the code is printed on a non-uniform material.",[710,7523],{},[120,7525,7526],{},[123,7527],{"alt":7528,"height":126,"src":7529,"title":7530,"width":129},"Using inverted colors can interfere with detection","\u002Fimages\u002F2025\u002F04\u002FUsing-inverted-colors-can-interfere-with-detection-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 6",[15,7532,7533,7534,7537,7538],{},"For best results, stick to dark colors like black or navy blue on a white background. This combination not only enhances visibility but also ensures compatibility with various printing techniques and lighting environments. Maintaining a high-contrast d",[258,7535,7536],{"href":6207},"esign helps your QR codes"," perform reliably across all devices and improves the success rate of your QR code campaigns.",[710,7539],{},[120,7541,7542],{},[123,7543],{"alt":7544,"height":126,"src":7545,"title":7546,"width":129},"Stick to dark colors like black or navy blue on a white background","\u002Fimages\u002F2025\u002F04\u002Fstick-to-dark-colors-like-black-or-navy-blue-on-a-white-background-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 7",[15,7548,7549,7550,7552,7553],{},"If you’re unsure whether your QR code meets the right contrast requirements, don’t worry—in our platform, we help you get it right. ",[258,7551,504],{"href":503}," alerts you if your color combination may reduce readability and recommends adjustments as needed. This way, you can ensure your printed QR codes are always optimized for performance.",[710,7554],{},[22,7556,7558],{"id":7557},"can-you-use-more-than-two-colors-in-a-qr-code","Can you use more than two colors in a QR code?",[15,7560,7561,7562],{},"No, using more than two colors can interfere with QR code scanning and reduce the overall readability of the code. Excessive color variation may confuse scanners and compromise the functionality of the QR code, especially when viewed on different devices or under inconsistent lighting conditions. For best results, stick to a high-contrast combination—preferably black or navy blue on a white background—to ensure the code is easily scannable by a smartphone camera and compatible with various printing methods, including digital printing. Maintaining consistency in contrast and simplicity in design also contributes to more successful QR code campaigns and better scan rates across all environments.",[710,7563],{},[120,7565,7566],{},[123,7567],{"alt":7558,"height":126,"src":7568,"title":7569,"width":129},"\u002Fimages\u002F2025\u002F04\u002FCan-you-use-more-than-two-colors-in-a-QR-code-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 8",[22,7571,7573],{"id":7572},"what-is-the-best-placement-for-a-qr-code-on-packaging","What is the best placement for a QR code on packaging?",[15,7575,7576],{},"Place the QR code on the back or side of the packaging, ensuring it is within 50 mm of the linear barcode’s center if the QR code is intended for POS (Point of Sale) use. This positioning is essential for optimizing scanning speed and accuracy during checkout. By aligning the QR code in close proximity to the linear barcode, you help retail scanners process items faster and more efficiently, improving the overall IPM (items per minute) rate.",[15,7578,7579],{},"A well-placed QR code also ensures it remains easily visible and accessible to customers scanning with a mobile device, supporting a seamless experience across multiple devices.",[15,7581,1174,7582,7584],{},[258,7583,504],{"href":503},", this is even easier—our QR codes are designed to work seamlessly with retail POS systems. You can place them next to your existing linear barcodes without creating scanning conflicts, now or in the future.",[120,7586,7587],{},[123,7588],{"alt":7573,"height":126,"src":7589,"title":7590,"width":129},"\u002Fimages\u002F2025\u002F04\u002FWhat-is-the-best-placement-for-a-QR-code-on-packaging-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 9",[22,7592,7594],{"id":7593},"what-should-you-link-your-qr-code-to","What should you link your QR code to?",[15,7596,7597],{},"Link your QR code to a mobile-friendly website or landing page that delivers relevant and engaging digital experiences. This can include additional product information, promotional offers, how-to videos, or even access to a digital product passport. Make sure the destination is optimized for fast loading, simple navigation, and compatibility across various devices, including smartphones and tablets. Doing so ensures users can easily access the linked information regardless of the platform they’re using, creating a consistent and seamless experience. This is especially important when using dynamic QR codes, which allow updates to the link and enable performance tracking across different marketing campaigns.",[120,7599,7600],{},[123,7601],{"alt":7594,"height":126,"src":7602,"title":7603,"width":129},"\u002Fimages\u002F2025\u002F04\u002FWhat-should-you-link-your-QR-code-to-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 10",[22,7605,7607],{"id":7606},"should-you-use-a-static-or-dynamic-qr-code","Should you use a static or dynamic QR code?",[15,7609,7610],{},"Dynamic QR codes are preferable because they offer far greater flexibility and marketing potential. They allow for tracking, analytics, and post-print updates, meaning you can change the destination URL without reprinting the packaging. This is especially valuable in long-term campaigns or when targeting different devices and customer segments. Dynamic codes enable brands to track scan performance, gather valuable insights, and optimize the user journey in real time. In contrast, static QR codes are limited in functionality, do not support data tracking, and lock in the linked content permanently.",[120,7612,7613],{},[123,7614],{"alt":7607,"height":126,"src":7615,"title":7616,"width":129},"\u002Fimages\u002F2025\u002F04\u002FShould-you-use-a-static-or-dynamic-QR-code-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 11",[22,7618,7620],{"id":7619},"how-can-dynamic-qr-codes-improve-marketing","How can dynamic QR codes improve marketing?",[15,7622,7623],{},"Dynamic QR codes allow marketers to track scans, test different links, and gather valuable insights into customer behavior across various devices. With the ability to edit destination URLs even after the packaging is printed, brands gain greater flexibility in adjusting their messaging or offers based on campaign performance. These codes provide critical data such as number of QR code scans, time of engagement, user location, and device type—helping businesses refine their marketing campaigns and enhance ROI without additional printing costs.",[120,7625,7626],{},[123,7627],{"alt":7620,"height":126,"src":7628,"title":7629,"width":129},"\u002Fimages\u002F2025\u002F04\u002FHow-can-dynamic-QR-codes-improve-marketing-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 12",[22,7631,7633],{"id":7632},"what-quality-specifications-must-be-met-for-retail-scanning","What quality specifications must be met for retail scanning?",[15,7635,7636,7637],{},"According to GS1, QR codes for retail packaging should meet a minimum quality specification of 1.5\u002F12\u002F660, which defines the print quality, cell size, and scanning wavelength. Meeting this standard ensures optimal compatibility with retail scanners, POS systems, and mobile devices. Maintaining this level of quality is especially critical for dynamic QR codes used in high-speed environments, where scanning efficiency and reliability directly impact the performance of your marketing campaigns and the accessibility of your linked information.",[710,7638],{},[120,7640,7641],{},[123,7642],{"alt":7633,"height":126,"src":7643,"title":7644,"width":129},"\u002Fimages\u002F2025\u002F04\u002FWhat-quality-specifications-must-be-met-for-retail-scanning-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 13",[22,7646,7648],{"id":7647},"how-does-qr-code-placement-affect-scanning-speed","How does QR code placement affect scanning speed?",[15,7650,7651,7652],{},"Incorrect placement can reduce the efficiency of retail scanning and slow down the overall checkout process. Placing the QR code within 5 cm of the linear barcode helps scanners detect and process both codes quickly, supporting optimal retail IPM (Items Per Minute) performance. This proximity also improves the likelihood that the QR code will be captured during standard scanning motions, enhancing usability and functionality across POS systems and mobile device interactions alike.",[710,7653],{},[120,7655,7656],{},[123,7657],{"alt":7648,"height":126,"src":7658,"title":7659,"width":129},"\u002Fimages\u002F2025\u002F04\u002FHow-does-QR-code-placement-affect-scanning-speed-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 14",[22,7661,7663],{"id":7662},"what-type-of-printing-is-best-for-qr-codes","What type of printing is best for QR codes?",[15,7665,7666],{},"High quality printing methods like digital printing are ideal for QR codes, especially when working with detailed designs or small-size codes. Digital printing provides the resolution and sharpness needed to preserve the integrity of each module, ensuring that the QR code remains functional and scannable across different lighting conditions and devices. Whether you’re using static or dynamic codes, consistent print quality helps reduce scan errors and supports seamless interaction on a smartphone camera or POS system. Additionally, digital printing is more adaptable to last-minute changes, making it a great match for dynamic QR code campaigns that require flexibility.",[120,7668,7669],{},[538,7670,7671,7673],{},[541,7672],{},[123,7674],{"alt":7663,"height":7675,"src":7676,"width":129},559,"\u002Fimages\u002F2025\u002F04\u002FWhat-type-of-printing-is-best-for-QR-codes-1024x559.png",[22,7678,7680],{"id":7679},"how-can-you-test-if-your-qr-code-works","How can you test if your QR code works?",[15,7682,7683,7684],{},"Test QR codes on multiple devices, including smartphones and tablets, under various lighting conditions and at different angles to ensure consistent readability. Pay special attention to how your code performs across different operating systems, screen resolutions, and scanning apps. Testing should also involve both static and dynamic QR codes to confirm functionality and reliability across use cases. Always perform thorough testing before mass printing to avoid costly reprints and ensure a seamless user experience for all customers.",[710,7685],{},[120,7687,7688],{},[123,7689],{"alt":7680,"height":126,"src":7690,"title":7691,"width":129},"\u002Fimages\u002F2025\u002F04\u002FHow-can-you-test-if-your-QR-code-works-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 16",[22,7693,7695],{"id":7694},"can-a-logo-be-placed-inside-a-qr-code","Can a logo be placed inside a QR code?",[15,7697,7698,7699],{},"Yes, but use caution. Logos can be embedded in QR codes to enhance branding, but they should never obscure key functional elements or reduce the required contrast for scanning. To maintain readability across devices, keep the logo small and centered, and avoid using inverted colors or busy backgrounds. Always test codes with logos using multiple devices and apps to ensure scan reliability and consistent performance across different lighting and viewing conditions.",[710,7700],{},[120,7702,7703],{},[123,7704],{"alt":7695,"height":126,"src":7705,"title":7706,"width":129},"\u002Fimages\u002F2025\u002F04\u002FCan-a-logo-be-placed-inside-a-QR-code-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 17",[22,7708,7710],{"id":7709},"how-do-lighting-conditions-affect-qr-code-scans","How do lighting conditions affect QR code scans?",[15,7712,7713,7714],{},"Low contrast or reflective packaging can interfere with QR code readability, leading to failed scans and frustrated users. Glossy or shiny surfaces often create glare, especially under artificial lighting, making it difficult for smartphone cameras and scanners to read the code accurately. To ensure your QR code remains functional in all environments, use matte finishes and maintain high contrast between the code and its background. This improves scan success rates across multiple devices and supports a seamless experience in both retail settings and home environments.",[710,7715],{},[120,7717,7718],{},[123,7719],{"alt":7710,"height":126,"src":7720,"title":7721,"width":129},"\u002Fimages\u002F2025\u002F04\u002FHow-do-lighting-conditions-affect-QR-code-scans-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 18",[22,7723,7725],{"id":7724},"what-data-can-you-track-with-a-dynamic-qr-code","What data can you track with a dynamic QR code?",[15,7727,7728],{},"Dynamic QR codes let you track scans, geographic locations, types of devices used, operating systems, and even the time of access. This detailed data offers brands a clear picture of user engagement, helps identify trends across different devices, and supports decision-making for future marketing campaigns. With these insights, you can tailor experiences, improve campaign performance, and better understand how customers interact with your printed materials.",[120,7730,7731],{},[123,7732],{"alt":7725,"height":7733,"src":7734,"title":7735,"width":129},585,"\u002Fimages\u002F2025\u002F04\u002FWhat-data-can-you-track-with-a-dynamic-QR-code-1024x585.webp","What are QR code packaging best practices? Discover them here in this expert guide! 19",[22,7737,7739],{"id":7738},"are-all-qr-code-generators-created-equal","Are all QR code generators created equal?",[15,7741,7742],{},"No. Choose a QR code generator that offers dynamic code functionality, high-resolution and print-ready downloads, customizable design options, and built-in analytics tools. These features help ensure your QR codes are optimized for both visual appeal and functionality across printed materials, mobile devices, and retail environments. Not all generators provide the same level of control or tracking, so selecting the right tool is essential for successful QR code campaigns.",[22,7744,7746],{"id":7745},"what-are-key-takeaways-for-qr-code-packaging-best-practices","What are key takeaways for QR code packaging best practices?",[15,7748,7749,7750],{},"Ensure your QR codes meet the minimum size and quiet zone standards to guarantee compatibility with scanning devices. Use high contrast—preferably dark codes on a white background—and avoid colors like red or orange that may reduce scannability. Test your codes extensively across various lighting conditions and devices, including smartphones and retail scanners, to ensure consistent performance. Always opt for dynamic QR codes whenever possible to enable post-print changes, track valuable data such as scan locations and devices used, and enhance the flexibility of your QR code campaigns.",[710,7751],{},[120,7753,7754],{},[123,7755],{"alt":7746,"height":126,"src":7756,"title":7757,"width":129},"\u002Fimages\u002F2025\u002F04\u002FWhat-are-key-takeaways-for-QR-code-packaging-best-practices-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 20",[22,7759,7761],{"id":7760},"how-can-qr-codes-enhance-product-packaging","How can QR codes enhance product packaging?",[15,7763,7764],{},"QR codes provide access to digital content, streamline customer interaction, reduce printing needs, and unlock new marketing opportunities, all while enhancing traceability and engagement. By allowing users to scan codes with a smartphone camera and easily access product details, promotional offers, or instructional materials, brands can deliver a more interactive and connected packaging experience. These digital touchpoints not only improve usability across various devices but also offer valuable insights for optimizing marketing strategies and product communication.",[120,7766,7767],{},[123,7768],{"alt":7761,"height":126,"src":7769,"title":7770,"width":129},"\u002Fimages\u002F2025\u002F04\u002FHow-can-QR-codes-enhance-product-packaging-1024x619.webp","What are QR code packaging best practices? Discover them here in this expert guide! 21",{"title":144,"searchDepth":145,"depth":145,"links":7772},[7773,7774,7775,7776,7777,7778,7779,7780,7781,7782,7783,7784,7785,7786,7787,7788,7789,7790,7791],{"id":7460,"depth":148,"text":7461},{"id":7474,"depth":148,"text":7475},{"id":7487,"depth":148,"text":7488},{"id":7506,"depth":148,"text":7507},{"id":7557,"depth":148,"text":7558},{"id":7572,"depth":148,"text":7573},{"id":7593,"depth":148,"text":7594},{"id":7606,"depth":148,"text":7607},{"id":7619,"depth":148,"text":7620},{"id":7632,"depth":148,"text":7633},{"id":7647,"depth":148,"text":7648},{"id":7662,"depth":148,"text":7663},{"id":7679,"depth":148,"text":7680},{"id":7694,"depth":148,"text":7695},{"id":7709,"depth":148,"text":7710},{"id":7724,"depth":148,"text":7725},{"id":7738,"depth":148,"text":7739},{"id":7745,"depth":148,"text":7746},{"id":7760,"depth":148,"text":7761},"Discover QR code packaging best practices to boost engagement, ensure scannability, and improve user experience across all devices.","What are QR code packaging best practices? Discover them here in this expert guide!",{},"\u002Fimages\u002F2025\u002F04\u002FQR-code-packaging-best-practices-1.webp","\u002Fguides\u002Fqr-code-packaging-best-practices","2025-04-04T11:40:40+02:00",{"title":7436,"description":7792},"guides\u002Fqr-code-packaging-best-practices","2025-06-20T15:42:40+02:00","gZHhtskkWTaV_XULjYbAYSFvKUqhoSta8tJU4vKeK5s",{"id":7803,"title":7804,"author":7,"body":7805,"category":7,"description":8922,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":8923,"navigation":159,"ogImage":8924,"path":8925,"publishedAt":8926,"sections":7,"seo":8927,"sourcePath":4418,"stem":8928,"updatedAt":8929,"videos":8930,"__hash__":8934},"pages\u002Fguides\u002Fgs1-digital-link-technology.md","GS1 digital link technology and main specs • Digital Link",{"type":9,"value":7806,"toc":8883},[7807],[12,7808,7809,7812,7815,7819,7829,7844,7851,7855,7866,7879,7891,7898,7926,7929,7931,7935,7938,7942,7946,7957,7967,7974,7978,7986,7998,8037,8040,8043,8054,8058,8065,8076,8083,8090,8094,8105,8117,8182,8189,8193,8200,8207,8214,8221,8225,8232,8239,8268,8271,8275,8282,8289,8293,8300,8310,8316,8348,8358,8362,8369,8372,8378,8382,8386,8393,8424,8430,8433,8437,8441,8451,8458,8469,8476,8480,8483,8503,8514,8521,8539,8543,8547,8554,8569,8577,8581,8585,8592,8603,8608,8615,8622,8626,8632,8635,8638,8648,8662,8665,8669,8673,8684,8695,8698,8702,8709,8719,8729,8740,8744,8755,8765,8768,8775,8779,8801,8804,8815,8819,8830,8851,8866,8873,8876,8880],{},[15,7810,7811],{},"In order to implement the new GS1 digital link standard effectively, ensuring a smooth and successful transition from the old barcodes to the digital link QR codes, a full understanding of all the elements of this groundbreaking technology is necessary. In this chapter, we will provide you with a detailed, step-by-step GS1 digital link technology introduction.",[15,7813,7814],{},"GS1 Digital Link is a groundbreaking standardized method for encoding identifiers such as GS1 GTINs, GLNs, and SSCCs, transforming the way businesses manage and share product information. By linking barcodes and other data carriers to web links, GS1 Digital Link extends the power and flexibility of traditional GS1 identifiers. This innovative technology not only enhances supply chain traceability information but also strengthens brand loyalty by providing consumers with immediate access to crucial details like allergens, recalls, and sourcing information. With GS1 Digital Link, businesses can seamlessly connect physical products to digital content, ensuring that accurate and comprehensive information is always at their fingertips.",[22,7816,7818],{"id":7817},"what-is-gs1-digital-link-technology-implementation","What is GS1 digital link technology implementation?",[15,7820,7821,7824,7825,7828],{},[258,7822,4620],{"href":4618,"rel":7823,"target":3795},[3793,3794]," technology implementation is the process of deploying digital link technology as ",[183,7826,7827],{},"the new standard for product identification",", linking every single physical product to accurate product data and content online.",[15,7830,7831,7832,7835,7836,7839,7840,7843],{},"The opportunities are mind-blowing: from hugely improved ",[183,7833,7834],{},"supply chain visibility and inventory tracking"," to radically transformed ",[183,7837,7838],{},"brand-consumer (and doctor-patient) relations",", next-level ",[183,7841,7842],{},"business intelligence",", and beyond. This is further enhanced by the growing collaboration with supply chain partners who are adopting GS1 Digital Link as a standard for product identification.",[15,7845,7846,7847,7850],{},"This innovation potential is enabled by an ingeniously designed infrastructure; a technology stack that can be helpfully described as ",[183,7848,7849],{},"a layer cake, where every additional layer adds to the previous ones"," to get the final result. Let’s see what ingredients you need.",[22,7852,7854],{"id":7853},"gs1-digital-link-implementation-overview","GS1 digital link implementation overview",[15,7856,7857,7858,7861,7862,7865],{},"Even if the basic idea behind GS1 digital link is quite easy to grasp (and ",[183,7859,7860],{},"it’s genius exactly because it’s easy","), the amount of technical jargon involved in any explanation of ",[258,7863,7864],{"href":1438},"how digital link works"," might be overwhelming for the majority of us.",[15,7867,7868,7869,7874,7875,7878],{},"Enter the GS1 digital link layer cake model. This framework, first introduced by ",[258,7870,7873],{"href":7871,"rel":7872,"target":3795},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FGS1",[3793,3794],"the GS1 authority"," to explain the digital link standard architecture in a simple way, also works as ",[183,7876,7877],{},"a digital link implementation blueprint",". Everything you need to make a digital link infrastructure work for your company or organization is defined here. Or almost everything: we will cover a few more key elements at the end of this guide.",[120,7880,7881],{},[538,7882,7883,7885],{},[541,7884],{},[123,7886],{"alt":7887,"height":7888,"src":7889,"width":7890},"the GS1 Digital Link layer cake",780,"\u002Fimages\u002F2022\u002F12\u002Fthe-GS1-Digital-Link-layer-cake.jpg",1456,[15,7892,7893,7894,7897],{},"From bottom to top, ",[183,7895,7896],{},"the layers are",":",[214,7899,7900,7906,7911,7916,7921],{},[217,7901,7902,7903],{},"GS1 digital link ",[183,7904,7905],{},"URI",[217,7907,4620,7908],{},[183,7909,7910],{}," types",[217,7912,4620,7913],{},[183,7914,7915],{}," resolver",[217,7917,7902,7918],{},[183,7919,7920],{},"apps",[217,7922,7902,7923],{},[183,7924,7925],{},"linked data",[15,7927,7928],{},"Let’s take a closer look at them, one layer at a time.",[120,7930],{},[22,7932,7934],{"id":7933},"benefits-of-gs1-digital-link","Benefits of GS1 Digital Link",[15,7936,7937],{},"The benefits of GS1 Digital Link are extensive and multifaceted, making it an invaluable tool for brand owners and businesses alike. For brand owners, it offers a single, standardized solution to meet both supply chain needs and consumer demands. By enabling business partner APIs and providing patient safety information, GS1 Digital Link enhances operational efficiency and safety. Additionally, it allows for the use of a single, multipurpose 2D barcode at the retail point of sale, simplifying the process for consumers to access digital content. This not only improves supply chain efficiency but also increases customer engagement and enhances product transparency. By adopting GS1 Digital Link, businesses can streamline their operations, foster stronger connections with consumers, and ensure that their products are easily traceable and transparent.",[22,7939,7941],{"id":7940},"gs1-digital-link-uri-syntax","GS1 digital link URI syntax",[2686,7943,7945],{"id":7944},"what-is-a-uri","What is a URI?",[15,7947,7948,7949,7952,7953,7956],{},"A URI is a Uniform Resource Identifier: a sequence of characters that uniquely identifies and\u002For locates a logical or physical entity. ",[183,7950,7951],{},"Everything can be identified by a URI",": web resources of course, but also ",[183,7954,7955],{},"products, objects, places, or people",". Think of the URI as the parent protocol of the much more widely known URL. Actually, URL (Uniform Resource Locator) is a subtype of the URI, providing the directions to reach the identified entity.",[15,7958,7959,7960,7963,7964,254],{},"The URI syntax for ",[258,7961,7962],{"href":503},"digital links"," as defined by the GS1 digital link standard is ",[183,7965,7966],{},"the foundation of the whole technology",[15,7968,7969,7970,7973],{},"Without a properly formatted digital link URI there’s no ",[183,7971,7972],{},"connection between a physical product and its digital version",", including all the additional information and related content accessible through the web. In other words, without a valid digital link URI, there’s no cake at all.",[2686,7975,7977],{"id":7976},"gs1-digital-link-uri-structure","GS1 digital link URI structure",[120,7979,7980],{},[123,7981],{"alt":7982,"height":7983,"src":7984,"title":7985,"width":129},"Universal Resource Identifier",264,"\u002Fimages\u002F2024\u002F12\u002FUniversal-Resource-Identifier-1024x264.webp","GS1 digital link technology and main specs 2",[15,7987,7988,7989,7991,7993,7994,7997],{},"Here’s an example of a link constructed according to the rules of digital link URI syntax:",[710,7990],{},[710,7992],{},"Apart from the initial scheme defining the protocol, with HTTPS being the most recommended, ",[183,7995,7996],{},"the main elements of a valid digital link URI"," are:",[214,7999,8000,8006,8012,8017,8022,8027,8032],{},[217,8001,8002,8003],{},"the ",[183,8004,8005],{},"domain*",[217,8007,8008,8009],{},"the primary ",[183,8010,8011],{},"identification key*",[217,8013,8002,8014],{},[183,8015,8016],{},"identifier*",[217,8018,8002,8019],{},[183,8020,8021],{},"key qualifiers",[217,8023,8002,8024],{},[183,8025,8026],{},"qualifiers",[217,8028,8002,8029],{},[183,8030,8031],{},"data attributes",[217,8033,8002,8034],{},[183,8035,8036],{},"attributes",[15,8038,8039],{},"* These elements are mandatory to create a functioning digital link",[15,8041,8042],{},"Let’s see them one by one.",[120,8044,8045],{},[538,8046,8047,8049],{},[541,8048],{},[123,8050],{"alt":8051,"height":8052,"src":8053,"width":548},"How’s the Digital Link’s URI Composed",244,"\u002Fimages\u002F2022\u002F11\u002FHows-the-Digital-Links-URI-Composed.png",[2686,8055,8057],{"id":8056},"gs1-digital-link-domain","GS1 digital link domain",[15,8059,8060,8061,8064],{},"The digital link domain defines the place on the Internet where you are looking things up. It’s the ",[183,8062,8063],{},"website address"," where the digital information connected to the identified product is organized and stored.",[15,8066,8067,8068,8071,8072,8075],{},"This is ",[183,8069,8070],{},"the core part of any digital link",", together with the product identifier, since the very nature of the digital link is the combination of a web address and a barcode, that ",[183,8073,8074],{},"brings products online",". Web addresses can be embedded in barcodes, such as QR codes, to connect to destinations online, enhancing customer engagement and creating more interactive packaging solutions.",[15,8077,8078,8079,8082],{},"Businesses will make sure to use ",[183,8080,8081],{},"their own registered domains or subdomains"," to highlight their brand and provide the most reliable source of information about their items.",[15,8084,8085,8086,8089],{},"In addition, the domain is also a crucial part of the digital link URI because ",[183,8087,8088],{},"it determines which resolver will be contacted"," in order to retrieve the desired information or piece of content, depending on who is visiting the digital link and from where. More on the resolver in a short while.",[2686,8091,8093],{"id":8092},"gs1-digital-link-primary-identification-key","GS1 digital link primary identification key",[15,8095,8096,8097,8100,8101,8104],{},"The digital link primary identification key is a code (either a numeric value or a lower-case short name, both indicated by the",[258,8098,8099],{"href":5035}," GS1 digital link"," standard) that defines ",[183,8102,8103],{},"the type of identifier attached to the product"," that the system should expect to receive through the digital link.",[15,8106,181,8107,8112,8113,8116],{},[258,8108,8111],{"href":8109,"rel":8110,"target":3795},"https:\u002F\u002Fwww.gs1.org\u002Fdocs\u002FDigital-Link\u002FGS1_Digital_link_Standard_i1.1.pdf",[3793,3794],"GS1 digital link standard specifications"," include a long list of ",[183,8114,8115],{},"admitted GS1 application identifiers (AI)"," that can be used in constructing a digital link:",[214,8118,8119,8122,8125,8128,8131,8134,8137,8140,8143,8146,8149,8152,8155,8158,8161,8164,8167,8170,8173,8176,8179],{},[217,8120,8121],{},"GTIN",[217,8123,8124],{},"ITIP",[217,8126,8127],{},"Global Model Number",[217,8129,8130],{},"CPID",[217,8132,8133],{},"ship-to",[217,8135,8136],{},"bill-to",[217,8138,8139],{},"purchased from GLN",[217,8141,8142],{},"ship-for",[217,8144,8145],{},"Physical Location GLN",[217,8147,8148],{},"GLN of invoicing party",[217,8150,8151],{},"GLN of production\u002Fservice loc.",[217,8153,8154],{},"Party GLN",[217,8156,8157],{},"GSRN of the Provider",[217,8159,8160],{},"GSRN of the Recipient",[217,8162,8163],{},"GCN",[217,8165,8166],{},"SSCC",[217,8168,8169],{},"GDTI",[217,8171,8172],{},"GINC",[217,8174,8175],{},"GSIN",[217,8177,8178],{},"GRAI",[217,8180,8181],{},"GIAI",[15,8183,8184,8185,8188],{},"In the example URI above, the primary identification key “01” stands for GTIN. Accordingly, ",[183,8186,8187],{},"a proper GTIN number must be provided"," as a product identifier after “\u002F01\u002F”.",[2686,8190,8192],{"id":8191},"gs1-digital-link-identifier","GS1 digital link identifier",[15,8194,8195,8196,8199],{},"The identifier is the string that ",[183,8197,8198],{},"provides the actual value of the product ID"," within the digital link, whose type is indicated by the primary identification key.",[15,8201,8202,8203,8206],{},"The identifier is the part of the digital link that will be ",[183,8204,8205],{},"read by scanners at points of sale",", pulling the relevant information needed at the checkout.",[15,8208,8209,8210,8213],{},"The most common and widely adopted type of identifier is the ",[183,8211,8212],{},"GTIN (Global Trade Item Number)",", used in both physical retail and e-commerce worldwide.",[15,8215,8216,8217,8220],{},"The GTIN itself is actually ",[183,8218,8219],{},"a family of identifiers",", including GTIN-12 (UPC-A), a 12-digit identification number mainly adopted in North America, GTIN-8 (EAN\u002FUCC-8), and GTIN-13 (EAN\u002FUCC-13), respectively an 8-digit and a 13-digit numbers adopted outside of the US – only to name the ones that are currently used at POS.",[2686,8222,8224],{"id":8223},"gs1-digital-link-key-qualifiers","GS1 digital link key qualifiers",[15,8226,8227,8228,8231],{},"A key qualifier is a code that defines ",[183,8229,8230],{},"the type of product qualifier (like a batch reference or a serial number)"," added to the digital link. The qualifier is an optional part of the digital link, and multiple qualifiers can be included within the same URI if needed.",[15,8233,8234,8235,8238],{},"These are the ",[183,8236,8237],{},"key qualifiers allowed"," by the standard:",[214,8240,8241,8244,8247,8250,8253,8256,8259,8262,8265],{},[217,8242,8243],{},"Consumer Product Variant",[217,8245,8246],{},"Batch\u002FLot identifier",[217,8248,8249],{},"GTIN Serial Number",[217,8251,8252],{},"CPID Serial Number",[217,8254,8255],{},"GLN extension",[217,8257,8258],{},"Payment Reference Number",[217,8260,8261],{},"Service Relation Instance Number",[217,8263,8264],{},"Third-party controlled serialized extension to GTIN",[217,8266,8267],{},"GS1 UIC with Extension 1 and Importer Index",[15,8269,8270],{},"The key qualifier “22” in the digital link URI syntax example above, for instance, tells the system that a value for a CPV (Customer Product Variant) should be expected after “\u002F22\u002F”.",[2686,8272,8274],{"id":8273},"gs1-digital-link-qualifiers","GS1 digital link qualifiers",[15,8276,8277,8278,8281],{},"The qualifier is the string that ",[183,8279,8280],{},"provides the actual value of the product qualifier"," within the digital link, whose type is indicated by the key qualifier.",[15,8283,8284,8285,8288],{},"As mentioned above, ",[183,8286,8287],{},"one or more qualifiers can be included"," in a digital link. For example, the variant of a product, its serial number, and information about the production batch\u002Flot.",[2686,8290,8292],{"id":8291},"gs1-digital-link-data-attributes","GS1 digital link data attributes",[15,8294,8295,8296,8299],{},"A data attribute defines the type of value to be expected for ",[183,8297,8298],{},"secondary-level product information"," within a digital link, as opposed to identifiers and qualifiers.",[15,8301,8302,8303,8306,8307,254],{},"Like qualifiers, attributes are ",[183,8304,8305],{},"not mandatory"," in the digital link URI syntax, and there might be one or more, all of them ",[183,8308,8309],{},"expressed by key=value pairs",[15,8311,8312,8315],{},[183,8313,8314],{},"Data attributes suitable for use"," in a digital link include:",[214,8317,8318,8321,8324,8327,8330,8333,8336,8339,8342],{},[217,8319,8320],{},"Net weight",[217,8322,8323],{},"Gross weight",[217,8325,8326],{},"Length",[217,8328,8329],{},"Width",[217,8331,8332],{},"Depth",[217,8334,8335],{},"Best before date",[217,8337,8338],{},"Expiry date",[217,8340,8341],{},"First freeze date",[217,8343,8344,8345,8347],{},"Harvest date",[710,8346],{},"and many, many more.",[15,8349,8350,8351,8354,8355],{},"Even from this very short list, it’s easy to see how crucial digital link attributes can be for ",[183,8352,8353],{},"logistics management, inventory tracking,"," and granular ",[183,8356,8357],{},"supply chain visibility.",[2686,8359,8361],{"id":8360},"gs1-digital-link-attributes","GS1 digital link attributes",[15,8363,8364,8365,8368],{},"The attribute is ",[183,8366,8367],{},"the actual value of the product attribute"," assigned via the data attribute key=value pairing. In other words, the attribute is the net or gross weight of the item, its measurements, or its expiration date, just to make a few examples.",[15,8370,8371],{},"In our model URI, the data attribute “17” signals an expiry date to follow after “17=”.",[15,8373,181,8374,8377],{},[183,8375,8376],{},"formatting rules for the attributes"," are defined in the GS1 digital link standard specifications.",[22,8379,8381],{"id":8380},"gs1-digital-link-types","GS1 digital link types",[2686,8383,8385],{"id":8384},"what-are-gs1-digital-link-types","What are GS1 digital link types?",[15,8387,8388,8389,8392],{},"Link types are to digital links as menu items are to websites: ",[183,8390,8391],{},"a series of available options for finding information and content"," related to a specific theme, topic, or category.",[15,8394,8395,8396,2565,8399,8402,8403,8405,8406,2565,8409,8412,8413,8416,8417,2565,8420,8423],{},"On a more practical level, you might need to make available through a digital link a plethora of additional resources, such as ",[183,8397,8398],{},"a page with more product information",[183,8400,8401],{},"nutritional facts label"," for food items, the ",[183,8404,5267],{},", the product ",[183,8407,8408],{},"recall status API",[183,8410,8411],{},"hazardous material info",", the",[183,8414,8415],{}," inventory"," status, the user ",[183,8418,8419],{},"instructions",[183,8421,8422],{},"clinical information"," for healthcare products, an e-commerce platform, or a loyalty program for customers. These – and many more – are link types in the digital link environment. The list of opportunities is actually endless.",[15,8425,8426,8427],{},"The link types layer is where you start perceiving the actual order of magnitude of the digital link innovation. With a barcode, you can store and transmit only so many characters carrying simple information. With a digital link, ",[183,8428,8429],{},"you can provide business partners and consumers with a whole menu of options all at once.",[15,8431,8432],{},"But how do you put the right information in the right hands? The answer is at the next level up the stack: the resolver layer.",[22,8434,8436],{"id":8435},"gs1-digital-link-resolver","GS1 digital link resolver",[2686,8438,8440],{"id":8439},"what-is-gs1-digital-link-resolver","What is GS1 digital link resolver?",[15,8442,1874,8443,8446,8447,8450],{},[258,8444,8436],{"href":8445},"\u002Fguides\u002Fgs1-digital-link-resolver\u002F"," is a web-based system that works as an interpreter and a traffic controller. It ",[183,8448,8449],{},"decompresses, validates, and translates the information stored in a digital link URI",", smart redirecting to the appropriate links or pieces of content.",[15,8452,8453,8454,8457],{},"The whole idea of “",[183,8455,8456],{},"a single link for many different purposes","“, which is essential to the digital link concept, would be a mere fantasy without the services provided by the resolver.",[15,8459,8460,8461,8464,8465,8468],{},"The resolver technology makes it possible that the same code works ",[183,8462,8463],{},"the same as a traditional linear barcode"," when scanned at POS, while if consumers read it with their smartphones, something entirely different can be shown, like ",[183,8466,8467],{},"a special offer or a video tutorial",". The digital link behavior can be determined by the device used to read it, the software, or the location where it’s read.",[15,8470,8471,8472,8475],{},"Essentially, the resolver is what turns a digital link into a hub providing ",[183,8473,8474],{},"access to multiple, contextually relevant information"," sources – defined by the link types. Without a resolver, a digital link can only connect a product to one single resource at a time.",[2686,8477,8479],{"id":8478},"how-to-implement-a-gs1-digital-link-resolver","How to implement a GS1 digital link resolver",[15,8481,8482],{},"Technically, when a resolver receives a valid URI, a few things can happen:",[233,8484,8485,8492,8497],{},[217,8486,8487,8488,8491],{},"The resolver ",[183,8489,8490],{},"redirects to online resources"," (such as a product information page) or also to an API.",[217,8493,8487,8494],{},[183,8495,8496],{},"directly delivers a piece of content.",[217,8498,8487,8499,8502],{},[183,8500,8501],{},"redirects to another resolver"," if it doesn’t have the necessary info about the identified item.",[120,8504,8505],{},[538,8506,8507,8509],{},[541,8508],{},[123,8510],{"alt":8479,"height":8511,"src":8512,"width":8513},881,"\u002Fimages\u002F2022\u002F12\u002FHow-to-implement-a-GS1-digital-link-resolver.jpg",1457,[15,8515,8516,8517,8520],{},"While virtually anybody with enough human resources, time, and money to invest can build a resolver, in reality, ",[183,8518,8519],{},"solid and reliable resolving services can be supplied by third-party providers like Digital Link"," (it’s us!), with a flexible Software-as-a-Service (SaaS) model.",[15,8522,8523,8524,8527,8528,8531,8532,8535,8536,4469],{},"In our case, the digital link resolver comes bundled with a state-of-the-art, end-to-end solution that includes a ",[183,8525,8526],{},"dynamic QR code generator",", a ",[183,8529,8530],{},"QR visual editor",", an intuitive ",[183,8533,8534],{},"product page builder",", advanced ",[183,8537,8538],{},"statistics",[22,8540,8542],{"id":8541},"gs1-digital-link-apps","GS1 digital link apps",[2686,8544,8546],{"id":8545},"what-are-gs1-digital-link-apps","What are GS1 digital link apps?",[15,8548,8549,8550,8553],{},"GS1 digital link apps are ",[183,8551,8552],{},"third-party software built on top of the GS1 digital link standard"," providing specific services to specific audiences.",[15,8555,8556,8557,8560,8561,8564,8565,8568],{},"Businesses, organizations, and solution providers are ",[183,8558,8559],{},"free to develop digital link-based applications that serve their individual purposes"," and put the standard’s capabilities to good use, from ",[183,8562,8563],{},"track & trace mobile applications"," for retailers to ",[183,8566,8567],{},"augmented reality experiences"," for end-users.",[15,8570,8571,8576],{},[258,8572,8575],{"href":8573,"rel":8574,"target":3795},"https:\u002F\u002Fgithub.com\u002Fgs1\u002FDigitalLinkDocs",[3793,3794,4483],"Tool kits and source code"," have been made available by the GS1 authority on an open license for developers to create digital link applications.",[22,8578,8580],{"id":8579},"gs1-digital-link-linked-data","GS1 digital link linked data",[2686,8582,8584],{"id":8583},"what-are-linked-data","What are linked data?",[15,8586,8587,8588,8591],{},"Linked data are ",[183,8589,8590],{},"structured data about the product"," provided by an authoritative, reliable source through a digital link and formatted in a way that makes them interpretable by machines.",[120,8593,8594],{},[538,8595,8596,8598],{},[541,8597],{},[123,8599],{"alt":8600,"height":8601,"src":8602,"width":7890},"What are linked data",756,"\u002Fimages\u002F2022\u002F12\u002FWhat-are-linked-data_.jpg",[15,8604,8605,8606,254],{},"This is essential in every situation in which an automated process needs to translate trusted data into human-readable meaningful information. For instance, when it comes to ",[183,8607,1743],{},[15,8609,8610,8611,8614],{},"At the same time, linked data are structured data, and structured data are key to ",[183,8612,8613],{},"improving the findability of a product on the web",". Yes, we’re talking SEO.",[15,8616,8617,8618,8621],{},"Through linked data, digital links feed ",[183,8619,8620],{},"an unprecedented amount of authentic, easily digestible, and extremely accurate product data"," to search engines’ algorithms, incredibly enriching a product’s knowledge graph – the ever-expanding network of entities and properties related to that product and interlinked with each other.",[22,8623,8625],{"id":8624},"gs1-digital-link-implementation-additional-elements","GS1 digital link implementation additional elements",[15,8627,8628,8631],{},[183,8629,8630],{},"URI, link types, resolver, apps, and linked data"," are the five layers of the digital link cake. But what about the topping?",[15,8633,8634],{},"Baking apart, we have mentioned at the beginning of this guide that maybe there’s something more to digital link implementation than the elements in the layer cake model.",[15,8636,8637],{},"GS1 Digital Link can strengthen brand loyalty by providing immediate access to essential product information, such as allergens and sourcing details, enhancing consumer engagement and fostering a stronger connection between brands and consumers.",[15,8639,8640,8641,8644,8645,8647],{},"First, to make the magic happen you need a solution to ",[183,8642,8643],{},"effectively attach a digital link to a product"," and redirect visitors. That solution is a ",[183,8646,1890],{},": a QR code, for example, or a Data Matrix.",[15,8649,8650,8651,8654,8655,8658,8659],{},"Second, manually constructing digital link URIs one by one is obviously not sustainable. Also because you want to make sure that there are neither ",[183,8652,8653],{},"syntax errors"," nor ",[183,8656,8657],{},"typos or wrong"," information in your digital link before proceeding to print a flawed digital link QR on hundreds of thousands of, say, soda cans. You need a reliable tool to ",[183,8660,8661],{},"generate and validate your digital links",[15,8663,8664],{},"Let’s get into details about these two important aspects of GS1 digital link implementation.",[22,8666,8668],{"id":8667},"gs1-digital-link-data-carriers","GS1 digital link data carriers",[2686,8670,8672],{"id":8671},"what-is-a-data-carrier","What is a data carrier?",[15,8674,8675,8676,8679,8680,8683],{},"Generally speaking, any medium that is capable of ",[183,8677,8678],{},"holding and conveying data"," – and especially machine-readable data – can be considered a data carrier. While this definition also applies to vinyl records, hard drives, and human DNA, we’re mostly interested in ",[183,8681,8682],{},"data carriers in which a digital link can be encoded",", and that can be somehow added to the product itself, to its label or packaging.",[15,8685,8686,8687,8690,8691,8694],{},"There are currently two types of data carriers available for digital links, and both of them are 2D barcodes: ",[183,8688,8689],{},"QR codes and Data Matrix",". Digital link QRs, in particular, are expected to ",[183,8692,8693],{},"replace in a few years the multiple barcodes"," (both 1D and 2D) and RFID or NFC tags often used on product packaging to connect consumers to relevant information and additional content. A single code will do all the heavy lifting.",[15,8696,8697],{},"But which type of data carrier should you choose? Here are some pros and cons.",[2686,8699,8701],{"id":8700},"digital-link-qr-code","Digital link QR code",[15,8703,8704,8705,8708],{},"Do we really need to explain what a QR is? They’re ubiquitous, with 75% of respondents to a survey in the US saying they are “eager to use more QRs” (Insider Intelligence, 2022). Basically, ",[183,8706,8707],{},"everything has a QR now",", from commodities to restaurant menus, from business cards to car parts.",[120,8710,8711],{},[538,8712,8713,8715],{},[541,8714],{},[123,8716],{"alt":8717,"height":8511,"src":8718,"width":7890},"Digital link QR Code","\u002Fimages\u002F2022\u002F12\u002FDigital-link-QR-Code.jpg",[15,8720,8721,8722,8725,8726,254],{},"QR codes can be ",[183,8723,8724],{},"read by smartphone cameras",", without any additional app, and they can store ",[183,8727,8728],{},"up to 4,296 alphanumeric characters",[15,8730,8731,8732,8735,8736,8739],{},"Static QR codes contain information directly encoded in their pattern, while ",[183,8733,8734],{},"dynamic QR codes"," contain ",[183,8737,8738],{},"a short link redirecting to online resources",", making it possible to change and update their linked content over time.",[2686,8741,8743],{"id":8742},"digital-link-data-matrix","Digital link Data Matrix",[15,8745,8746,8747,8750,8751,8754],{},"Data Matrix is ",[183,8748,8749],{},"a type of 2D barcode"," that holds less data than a QR (max 2,335 alphanumeric characters) but is more easily readable by scanning devices even at ",[183,8752,8753],{},"a very small size"," (2-3 square mm) and with a low contrast ratio.",[120,8756,8757],{},[538,8758,8759,8761],{},[541,8760],{},[123,8762],{"alt":8763,"height":8511,"src":8764,"width":7890},"Digital link Data","\u002Fimages\u002F2022\u002F12\u002FDigital-link-Data-Matrix.jpg",[15,8766,8767],{},"Data Matrix codes are mainly used in healthcare and electronic components.",[15,8769,8770,8771,8774],{},"All things considered, ",[183,8772,8773],{},"we strongly suggest you use QRs"," as data carriers for your digital links, especially if you want consumers to interact with them.",[22,8776,8778],{"id":8777},"gs1-digital-link-generation-and-validation","GS1 digital link generation and validation",[15,8780,8781,8782,8785,8786,8789,8790,8793,8794,1799,8797,8800],{},"GS1 digital link generation and validation is the machine-operated process of ",[183,8783,8784],{},"assembling"," correct and functioning ",[183,8787,8788],{},"digital link URIs",", creating ",[183,8791,8792],{},"shortened links"," for them, encoding them in ",[183,8795,8796],{},"data carriers",[183,8798,8799],{},"testing and validating"," both the URIs themselves and the 2D codes carrying the digital link to make sure they work properly.",[15,8802,8803],{},"Let’s say you did your homework and got all your domains, identifiers, qualifiers, and attributes ready to construct the digital link URIs for your products, and maybe you also decided you need QR codes as data carriers for your digital links.",[15,8805,8806,8807,8810,8811,8814],{},"What would you do next? ",[183,8808,8809],{},"Build the URIs yourself in a spreadsheet",", one by one? And then? Maybe go to a QR code generator online and ",[183,8812,8813],{},"make a QR for each one of your links","? That would be a nightmare and the furthest thing from a mistake-proof process. Definitely not a suitable solution for any company or organization.",[2686,8816,8818],{"id":8817},"digital-link-generator","Digital link generator",[15,8820,8821,8822,8825,8826,8829],{},"What you need is a tool that",[183,8823,8824],{}," automates these tasks",", and maybe also capable of pulling the necessary values to populate the URI from a database of product information, to ",[183,8827,8828],{},"bulk-create digital link QR codes"," for all the items in your catalog.",[15,8831,8832,8833,8836,8837,2565,8840,1799,8843,8846,8847,8850],{},"What you need is a ",[183,8834,8835],{},"digital link generator like Digital Link",". With just a basic identifier such as a GTIN number as input, we create for you in real-time ",[183,8838,8839],{},"a digital link QR",[183,8841,8842],{},"corresponding short URL",[183,8844,8845],{},"a mobile-optimized product landing page"," showcasing your product information. Our system also ",[183,8848,8849],{},"checks for syntax errors and invalid data"," as it processes your input, ensuring that everything’s OK at this stage.",[15,8852,8853,8854,8857,8858,8861,8862,8865],{},"You can then conveniently ",[183,8855,8856],{},"customize both the product page"," (tweaking the design, adding more elements or links, updating the content, or enabling new behaviors) ",[183,8859,8860],{},"and the digital link QR itself"," (inserting your logo, changing its colors, or adjusting its shape). As you edit the QR appearance, ",[183,8863,8864],{},"the system will tell you if it’s still readable"," or if you need to, for example, resize an image that you have added that is blocking the data pattern, or improve the contrast between the foreground and the background.",[15,8867,8868,8869,8872],{},"Our digital link generator has ",[183,8870,8871],{},"detailed statistics"," about visits to your digital links, that will add a new dimension to your business intelligence.",[15,8874,8875],{},"We’ve got your digital link implementation and day-to-day operations covered!",[22,8877,8879],{"id":8878},"future-of-gs1-digital-link","Future of GS1 Digital Link",[15,8881,8882],{},"The future of GS1 Digital Link is poised for significant growth and impact. As the industry moves towards the adoption of 2D barcodes to meet evolving supply chain needs and consumer expectations, GS1 Digital Link is set to play a pivotal role. With the 2027 Sunrise Date on the horizon, retailers and brand owners are gearing up for the transition to 2D barcodes, and GS1 Digital Link is a key component of this shift. As more businesses embrace this technology, we can anticipate increased adoption of digital links, leading to improved supply chain efficiency and enhanced consumer engagement. By connecting physical products to digital information, GS1 Digital Link is revolutionizing the way businesses interact with consumers and manage their supply chains, setting the stage for a more connected and transparent future.",{"title":144,"searchDepth":145,"depth":145,"links":8884},[8885,8886,8887,8888,8899,8902,8906,8909,8912,8913,8918,8921],{"id":7817,"depth":148,"text":7818},{"id":7853,"depth":148,"text":7854},{"id":7933,"depth":148,"text":7934},{"id":7940,"depth":148,"text":7941,"children":8889},[8890,8891,8892,8893,8894,8895,8896,8897,8898],{"id":7944,"depth":145,"text":7945},{"id":7976,"depth":145,"text":7977},{"id":8056,"depth":145,"text":8057},{"id":8092,"depth":145,"text":8093},{"id":8191,"depth":145,"text":8192},{"id":8223,"depth":145,"text":8224},{"id":8273,"depth":145,"text":8274},{"id":8291,"depth":145,"text":8292},{"id":8360,"depth":145,"text":8361},{"id":8380,"depth":148,"text":8381,"children":8900},[8901],{"id":8384,"depth":145,"text":8385},{"id":8435,"depth":148,"text":8436,"children":8903},[8904,8905],{"id":8439,"depth":145,"text":8440},{"id":8478,"depth":145,"text":8479},{"id":8541,"depth":148,"text":8542,"children":8907},[8908],{"id":8545,"depth":145,"text":8546},{"id":8579,"depth":148,"text":8580,"children":8910},[8911],{"id":8583,"depth":145,"text":8584},{"id":8624,"depth":148,"text":8625},{"id":8667,"depth":148,"text":8668,"children":8914},[8915,8916,8917],{"id":8671,"depth":145,"text":8672},{"id":8700,"depth":145,"text":8701},{"id":8742,"depth":145,"text":8743},{"id":8777,"depth":148,"text":8778,"children":8919},[8920],{"id":8817,"depth":145,"text":8818},{"id":8878,"depth":148,"text":8879},"A step-by-step introduction to GS1 digital link technology: every element of the standard behind the move from barcodes to QR codes.",{},"\u002Fimages\u002F2022\u002F11\u002FGS1-digital-link-technology.jpg","\u002Fguides\u002Fgs1-digital-link-technology","2024-12-09T06:25:00+01:00",{"title":7804,"description":8922},"guides\u002Fgs1-digital-link-technology","2025-01-13T13:25:30+01:00",[8931],{"id":8932,"title":8933},"H2idDJeH3o4","GS1 Digital Link Layer Cake","Le07LXgYMKfTEwg9hHr0wba7sYV3Gb6tteWl01ILbOo",{"id":8936,"title":8937,"author":7,"body":8938,"category":7,"description":9391,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":9392,"navigation":159,"ogImage":9393,"path":9394,"publishedAt":9395,"sections":7,"seo":9396,"sourcePath":9397,"stem":9398,"updatedAt":9399,"videos":7,"__hash__":9400},"pages\u002Fguides\u002Fdigital-link-qr-code-legibility.md","Best practices for Digital Link QR code legibility",{"type":9,"value":8939,"toc":9372},[8940],[12,8941,8942,8957,8964,8968,8974,8977,8996,9003,9007,9011,9020,9042,9045,9055,9059,9065,9082,9085,9089,9095,9115,9118,9122,9128,9142,9149,9153,9156,9176,9179,9189,9193,9196,9210,9213,9217,9225,9246,9262,9265,9269,9272,9286,9289,9293,9300,9310,9317,9323,9330,9337,9348,9352,9365],{},[15,8943,8944,8945,956,8949,8952,8953,8956],{},"As the use of ",[183,8946,8947],{},[258,8948,7962],{"href":503},[183,8950,8951],{},"2D barcodes"," becomes standard on packaging for food, beverages, cosmetics, pharmaceuticals, and textiles, ensuring their ",[183,8954,8955],{},"legibility"," is more critical than ever. These codes not only bridge the gap between physical products and digital content but also offer a seamless way to share vital product information, promote sustainability, and enhance customer engagement.",[15,8958,8959,8960,8963],{},"However, the effectiveness of a digital link relies on how easily it can be scanned and understood. Poorly designed or illegible codes can lead to consumer frustration, missed opportunities, and a ",[183,8961,8962],{},"poor user experience",". This guide will cover best practices for creating legible digital links, focusing on packaging applications.",[22,8965,8967],{"id":8966},"why-digital-link-qr-code-legibility-matters","Why digital link QR code legibility matters",[15,8969,8970,8971,254],{},"A digital link acts as a gateway to a wealth of product information, from ingredient lists and usage instructions to traceability data and promotional content. For many industries, these links are a requirement to meet regulatory standards or improve ",[183,8972,8973],{},"digital accessibility",[15,8975,8976],{},"When codes are difficult to scan, it results in missed engagement opportunities for consumers and inefficiencies within the supply chain. For instance:",[214,8978,8979,8986,8989],{},[217,8980,8981,8982,8985],{},"A poorly placed digital link on a food package may prevent users from accessing ",[183,8983,8984],{},"further information"," about allergens.",[217,8987,8988],{},"Low-contrast codes on pharmaceutical labels could delay vital healthcare tasks.",[217,8990,8991,8992,8995],{},"Illegible codes on textiles may hinder the adoption of ",[183,8993,8994],{},"digital product passports",", impacting efforts toward sustainability.",[15,8997,8998,8999,9002],{},"By following ",[183,9000,9001],{},"best practices",", businesses can ensure that their digital links serve their purpose effectively.",[22,9004,9006],{"id":9005},"best-practices-for-creating-legible-digital-links","Best practices for creating legible digital links",[2686,9008,9010],{"id":9009},"_1-ensure-optimal-size-and-placement","1. Ensure optimal size and placement",[15,9012,9013,9014,956,9017,7897],{},"The size and position of a digital link directly affect its ",[183,9015,9016],{},"readability",[183,9018,9019],{},"user accessibility",[214,9021,9022,9032],{},[217,9023,9024,9027,9028,9031],{},[183,9025,9026],{},"Size guidelines:"," The minimum recommended size for a digital link on packaging is ",[183,9029,9030],{},"2 x 2 cm (0.8 x 0.8 inches)",". However, the size should increase for larger packaging or if the code is intended to be scanned from a greater distance.",[217,9033,9034,9037,9038,9041],{},[183,9035,9036],{},"Positioning:"," Place the link on a ",[183,9039,9040],{},"flat surface"," away from folds, seams, or textured areas. Ensure the digital link is prominently visible and not obstructed by other design elements.",[15,9043,9044],{},"For example, a digital link on a beverage can should avoid being placed near the curved edges where distortion could occur.",[120,9046,9047],{},[538,9048,9049,9051],{},[541,9050],{},[123,9052],{"alt":9053,"height":546,"src":9054,"width":548},"Ensure optimal size and placement","\u002Fimages\u002F2024\u002F11\u002FEnsure-optimal-size-and-placement.png",[2686,9056,9058],{"id":9057},"_2-maintain-adequate-quiet-zone","2. Maintain adequate quiet zone",[15,9060,1874,9061,9064],{},[183,9062,9063],{},"quiet zone"," is the blank space around a digital link that ensures scanners can easily differentiate it from surrounding text or graphics:",[214,9066,9067,9077],{},[217,9068,9069,9072,9073,9076],{},[183,9070,9071],{},"Best practice:"," The quiet zone should be at least ",[183,9074,9075],{},"four times the size of the smallest module"," (square) in the code.",[217,9078,9079,9080,254],{},"Avoid crowding the link with additional information or design elements, as this can reduce ",[183,9081,9016],{},[15,9083,9084],{},"In industries like cosmetics, where space is limited, maintaining this quiet zone is crucial for ensuring legibility despite compact designs.",[2686,9086,9088],{"id":9087},"_3-use-high-contrast-and-appropriate-colors","3. Use high contrast and appropriate colors",[15,9090,9091,9092,7897],{},"The visual contrast between a digital link and its background is essential for ",[183,9093,9094],{},"improving readability",[214,9096,9097,9103,9109],{},[217,9098,9099,9102],{},[183,9100,9101],{},"Contrast:"," Always use dark colors (e.g., black, navy blue) for the code and light colors (e.g., white, light gray) for the background.",[217,9104,9105,9108],{},[183,9106,9107],{},"Avoid low-contrast combinations:"," For instance, yellow on white or red on orange can significantly reduce legibility.",[217,9110,9111,9114],{},[183,9112,9113],{},"Brand colors:"," If branding requires the use of specific colors, ensure you test the code’s scannability in various lighting conditions.",[15,9116,9117],{},"Example: A high-quality digital link on pharmaceutical packaging should remain scannable in low-light environments such as hospital settings.",[2686,9119,9121],{"id":9120},"_4-choose-appropriate-materials-and-surfaces","4. Choose appropriate materials and surfaces",[15,9123,9124,9125,9127],{},"The material and finish of the packaging can affect the ",[183,9126,9016],{}," of digital links:",[214,9129,9130,9136],{},[217,9131,9132,9135],{},[183,9133,9134],{},"Matte finishes:"," Opt for matte surfaces rather than glossy ones to avoid glare that may interfere with scanning.",[217,9137,9138,9141],{},[183,9139,9140],{},"Surface types:"," Avoid placing digital links on curved or textured surfaces, as distortion can make them unreadable.",[15,9143,9144,9145,9148],{},"For textiles, printing digital links on ",[183,9146,9147],{},"woven labels"," can ensure durability and readability, even after multiple washes.",[2686,9150,9152],{"id":9151},"_5-test-for-scanning-across-conditions","5. Test for scanning across conditions",[15,9154,9155],{},"Digital links on packaging must be scannable under various conditions:",[214,9157,9158,9164,9170],{},[217,9159,9160,9163],{},[183,9161,9162],{},"Lighting:"," Test the code in natural light, low light, and direct sunlight to ensure readability.",[217,9165,9166,9169],{},[183,9167,9168],{},"Angles and distances:"," Ensure the code can be scanned from different angles and typical consumer distances.",[217,9171,9172,9175],{},[183,9173,9174],{},"Device compatibility:"," Test the code using multiple smartphones and scanning applications to confirm universal compatibility.",[15,9177,9178],{},"For instance, a digital link on a beverage bottle must be scannable in dimly lit bars as well as brightly lit retail environments.",[120,9180,9181],{},[538,9182,9183,9185],{},[541,9184],{},[123,9186],{"alt":9187,"height":546,"src":9188,"width":548},"Test for scanning across conditions","\u002Fimages\u002F2024\u002F11\u002FTest-for-scanning-across-conditions.png",[2686,9190,9192],{"id":9191},"_6-provide-consumer-friendly-instructions","6. Provide consumer-friendly instructions",[15,9194,9195],{},"Adding simple, clear instructions next to the digital link can improve user interaction:",[214,9197,9198,9204],{},[217,9199,9200,9203],{},[183,9201,9202],{},"Call-to-action:"," Include text like “Scan for product details” or “Learn more about this product.”",[217,9205,9206,9209],{},[183,9207,9208],{},"Purpose indication:"," Indicate what users can expect after scanning, such as recipes, instructions, or promotional offers.",[15,9211,9212],{},"Clear instructions are particularly important for industries like food and beverages, where consumers may not always know the purpose of the digital link.",[2686,9214,9216],{"id":9215},"_7-follow-gs1-standards-for-digital-links","7. Follow GS1 standards for digital links",[15,9218,9219,9220,9224],{},"Ensuring compliance with ",[183,9221,9222],{},[258,9223,1439],{"href":4618}," standards is essential for consistency, interoperability, and compatibility across global supply chains. These standards provide a unified framework for encoding product information into digital links, enabling consumers and businesses to access critical data, such as:",[214,9226,9227,9233,9239],{},[217,9228,9229,9232],{},[183,9230,9231],{},"Ingredients and allergens"," for food and beverage products",[217,9234,9235,9238],{},[183,9236,9237],{},"Traceability and provenance"," details for textiles and pharmaceuticals",[217,9240,9241,956,9244],{},[183,9242,9243],{},"Sustainability credentials",[183,9245,8994],{},[15,9247,9248,9249,9255,9256,9261],{},"Thanks to ",[183,9250,9251,9252],{},"our platform, ",[258,9253,9254],{"href":503},"Digital Link Connexum",", meeting GS1 standards has never been easier. Our templates are pre-configured to include all the required fields, ensuring that your digital links are compliant by default. Whether it’s adding ",[258,9257,9260],{"href":9258,"rel":9259,"target":3795},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FGlobal_Trade_Item_Number",[3793,3794],"GTINs"," (Global Trade Item Numbers), batch numbers, or expiration dates, our platform simplifies the process, enabling seamless integration of essential data.",[15,9263,9264],{},"By leveraging these standardized templates, you save time and reduce the risk of errors, ensuring your digital links meet GS1 standards while maintaining their accessibility and usability.",[2686,9266,9268],{"id":9267},"_8-regular-quality-assurance-and-testing","8. Regular quality assurance and testing",[15,9270,9271],{},"To ensure consistent performance, implement regular quality checks during and after production:",[214,9273,9274,9280],{},[217,9275,9276,9279],{},[183,9277,9278],{},"Printing checks:"," Inspect digital links for smudging, distortion, or missing elements during production.",[217,9281,9282,9285],{},[183,9283,9284],{},"Batch testing:"," Test codes from each batch of packaging to confirm they meet legibility standards.",[15,9287,9288],{},"Industries like pharmaceuticals and cosmetics, where compliance with safety standards is critical, benefit greatly from these quality checks.",[22,9290,9292],{"id":9291},"digital-links-in-practice-real-world-examples","Digital links in practice: real-world examples",[3191,9294,9296],{"id":9295},"food-and-beverages",[258,9297,9299],{"href":9298},"\u002Fsolutions\u002Fdigital-link-for-food-and-beverage\u002F","Food and beverages",[15,9301,9302,9303,9306,9307,9309],{},"A food manufacturer can use digital links to provide ",[183,9304,9305],{},"descriptive link text"," on packaging, connecting consumers to ",[183,9308,8984],{}," about nutritional content, allergen risks, or sourcing practices.",[3191,9311,9313],{"id":9312},"pharmaceuticals",[258,9314,9316],{"href":9315},"\u002Fguides\u002Fpharmaceutical-packaging\u002F","Pharmaceuticals",[15,9318,9319,9320,9322],{},"Digital links on medicine labels can lead users to detailed usage instructions, side effects, and traceability data, ensuring ",[183,9321,8973],{}," for all patients.",[3191,9324,9326],{"id":9325},"textiles",[258,9327,9329],{"href":9328},"\u002Fguides\u002Fproduct-passport-for-textiles\u002F","Textiles",[15,9331,9332,9333,9336],{},"A digital link on a clothing tag can serve as a ",[183,9334,9335],{},"breadcrumb trail"," for sustainability efforts, allowing consumers to trace the origin of materials and understand their environmental impact.",[120,9338,9339],{},[538,9340,9341,9343],{},[541,9342],{},[123,9344],{"alt":9345,"height":9346,"src":9347,"width":548},"Digital links in practice",470,"\u002Fimages\u002F2024\u002F11\u002FDigital-links-in-practice.png",[22,9349,9351],{"id":9350},"conclusion-creating-user-friendly-digital-links","Conclusion: creating user-friendly digital links",[15,9353,9354,9355,1795,9357,1799,9359,9364],{},"Ensuring the legibility of digital links on packaging is a vital step toward improving ",[183,9356,8973],{},[183,9358,2058],{},[183,9360,9361],{},[258,9362,1858],{"href":9363},"\u002Fguides\u002Fdigital-link-supply-chain\u002F",". By following these best practices—optimizing size, placement, and contrast, maintaining quiet zones, and adhering to GS1 standards—you can create digital links that are scannable, reliable, and user-friendly.",[15,9366,9367,9368,9371],{},"By prioritizing ",[183,9369,9370],{},"accessibility and usability",", your digital links will not only meet industry standards but also foster trust and convenience for your consumers.",{"title":144,"searchDepth":145,"depth":145,"links":9373},[9374,9375,9385,9390],{"id":8966,"depth":148,"text":8967},{"id":9005,"depth":148,"text":9006,"children":9376},[9377,9378,9379,9380,9381,9382,9383,9384],{"id":9009,"depth":145,"text":9010},{"id":9057,"depth":145,"text":9058},{"id":9087,"depth":145,"text":9088},{"id":9120,"depth":145,"text":9121},{"id":9151,"depth":145,"text":9152},{"id":9191,"depth":145,"text":9192},{"id":9215,"depth":145,"text":9216},{"id":9267,"depth":145,"text":9268},{"id":9291,"depth":148,"text":9292,"children":9386},[9387,9388,9389],{"id":9295,"depth":3408,"text":9299},{"id":9312,"depth":3408,"text":9316},{"id":9325,"depth":3408,"text":9329},{"id":9350,"depth":148,"text":9351},"Digital link QR code legibility is key for accessible, scannable packaging in food, pharma, cosmetics, and textiles, boosting consumer engagement.",{},"\u002Fimages\u002F2024\u002F11\u002FDigital-Link-QR-codes-legibility.png","\u002Fguides\u002Fdigital-link-qr-code-legibility","2024-11-15T16:30:32+01:00",{"title":8937,"description":9391},"\u002Fguides\u002Fdigital-link-qr-code-legibility\u002F","guides\u002Fdigital-link-qr-code-legibility","2024-11-15T16:30:33+01:00","tw5OzxVY7qsj6XJCNhdsr1IyNjkZUKd4S8-kbn33brk",{"id":9402,"title":9403,"author":7,"body":9404,"category":7,"description":9500,"extension":157,"heading":9501,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":9502,"navigation":159,"ogImage":9503,"path":9504,"publishedAt":9505,"sections":7,"seo":9506,"sourcePath":9507,"stem":9508,"updatedAt":9509,"videos":7,"__hash__":9510},"pages\u002Fguides\u002Fiso-certifications.md","ISO certifications for Digital Link: secure 2D barcoding",{"type":9,"value":9405,"toc":9495},[9406],[12,9407,9408,9414,9418,9421,9455,9459,9462,9488,9492],{},[15,9409,9410,9411,9413],{},"In today’s rapidly changing retail and supply chain environments, businesses increasingly seek barcoding solutions that guarantee security, reliability, and adherence to global standards. At ",[258,9412,504],{"href":503},", we are committed to providing top-notch, GS1-compliant 2D barcode solutions built on the GS1 Digital Link standard. To further establish our dedication to security, quality management, and environmental responsibility, we proudly hold several ISO certifications. These certifications are not just a badge of excellence but a testament to our role as a trusted partner for your business’s barcoding needs.",[22,9415,9417],{"id":9416},"iso-certifications-our-commitment-to-excellence","ISO certifications: our commitment to excellence",[15,9419,9420],{},"Our ISO certifications at Digital Link signify our adherence to internationally recognized standards, ensuring that our platform upholds security, quality, and sustainability. These certifications confirm that our processes are meticulously designed to provide a reliable, innovative, and ethical solution.",[233,9422,9423,9431,9439,9447],{},[217,9424,9425,9428,9430],{},[183,9426,9427],{},"ISO\u002FIEC 27001: information security management",[710,9429],{},"ISO\u002FIEC 27001 is the global standard for information security management, validating that Digital Link has implemented a comprehensive information security management system (ISMS). This certification assures that we protect your data against unauthorized access, breaches, and other security threats, providing complete data security for your barcode information and digital links. With ISO 27001, we uphold the highest standards of data protection, so you can confidently use Digital Link for secure, GS1-compliant 2D barcode management, knowing that our platform prioritizes safeguarding your valuable data.",[217,9432,9433,9436,9438],{},[183,9434,9435],{},"ISO 9001: quality management",[710,9437],{},"ISO 9001 certification emphasizes quality management and a dedication to continuous improvement. This certification reflects our goal to meet and surpass customer expectations consistently. Our adherence to ISO 9001 ensures that your experience with Digital Link is seamless, reliable, and aligned with your specific business requirements. With ISO 9001 as our foundation, we demonstrate our commitment to providing a barcoding solution that doesn’t just meet but exceeds quality standards, ensuring precision and reliability in every interaction.",[217,9440,9441,9444,9446],{},[183,9442,9443],{},"ISO 14001: environmental management",[710,9445],{},"Our responsibility extends beyond high-quality barcoding solutions to include environmental stewardship. ISO 14001 certification highlights our commitment to minimizing environmental impact through sustainable operational practices. This certification confirms that we actively conserve resources, reduce waste, and maintain a strong focus on sustainable practices across our processes. For our clients, this means partnering with a platform that values sustainability as much as innovation, offering a barcoding solution that aligns with responsible environmental practices.",[217,9448,9449,9452,9454],{},[183,9450,9451],{},"IEC ISO 18004:2024: QR code standard compliance",[710,9453],{},"The IEC ISO 18004:2024 standard governs QR code creation, ensuring the highest level of quality, consistency, and global compatibility. Our compliance with this standard means that the GS1-compliant QR codes generated by Digital Link are engineered to meet current industry requirements, providing reliable readability and security across multiple devices and platforms. By adhering to IEC ISO 18004:2024, Digital Link remains at the forefront of industry standards, delivering QR codes that perform flawlessly while staying ahead of emerging trends in the market.",[22,9456,9458],{"id":9457},"what-iso-certification-means-for-you","What ISO certification means for you",[15,9460,9461],{},"Our ISO certifications reflect Digital Link’s dedication to providing secure, high-quality, and compliant solutions that add lasting value to your business. With each certification, we bring additional benefits to you:",[214,9463,9464,9470,9476,9482],{},[217,9465,9466,9469],{},[183,9467,9468],{},"Enhanced security",": With ISO 27001, your data remains safe within our secure platform, guaranteeing full protection for all barcode data and digital links.",[217,9471,9472,9475],{},[183,9473,9474],{},"Consistent quality",": ISO 9001 ensures that Digital Link maintains the highest level of service, consistently meeting your expectations with every interaction.",[217,9477,9478,9481],{},[183,9479,9480],{},"Sustainable practices",": ISO 14001 reflects our commitment to responsible and sustainable operations, supporting your organization’s environmental values.",[217,9483,9484,9487],{},[183,9485,9486],{},"Standards-driven compliance",": IEC ISO 18004:2024 provides assurance that our QR codes meet current industry standards, supporting GS1 compliance for all applications.",[22,9489,9491],{"id":9490},"digital-link-your-partner-in-secure-standards-compliant-barcode-solutions","Digital Link: your partner in secure, standards-compliant barcode solutions",[15,9493,9494],{},"As the demand for GS1-compliant 2D barcodes grows, selecting a platform with a solid foundation in security, quality, and compliance is crucial. Our ISO certifications affirm that Digital Link operates on these core principles, providing you with a reliable, secure, and environmentally responsible platform for your 2D barcode requirements. Partner with Digital Link to experience a barcoding solution that prioritizes confidence, quality, and compliance—every time, for every code.",{"title":144,"searchDepth":145,"depth":145,"links":9496},[9497,9498,9499],{"id":9416,"depth":148,"text":9417},{"id":9457,"depth":148,"text":9458},{"id":9490,"depth":148,"text":9491},"ISO certifications confirms Digital Link’s secure, GS1-compliant barcoding with ISO 27001, 9001, 14001, and 18004:2024 standards.","ISO certifications: your certified, secure solution for GS1-compliant 2D barcodes",{},"\u002Fimages\u002F2024\u002F11\u002FISO-certification.png","\u002Fguides\u002Fiso-certifications","2024-11-14T11:17:42+01:00",{"title":9403,"description":9500},"\u002Fguides\u002Fiso-certifications\u002F","guides\u002Fiso-certifications","2024-11-14T11:17:43+01:00","EZvdIK6UDslHNSNVajGA7yWiNzobkKbAzMqwDTbHcR4",{"id":9512,"title":9513,"author":7,"body":9514,"category":7,"description":10460,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":10461,"navigation":159,"ogImage":10462,"path":10463,"publishedAt":10464,"sections":7,"seo":10465,"sourcePath":9363,"stem":10466,"updatedAt":10467,"videos":7,"__hash__":10468},"pages\u002Fguides\u002Fdigital-link-supply-chain.md","How to transform your supply chain with digital links",{"type":9,"value":9515,"toc":10411},[9516],[12,9517,9518,9521,9525,9529,9532,9535,9538,9542,9552,9559,9577,9587,9594,9607,9621,9625,9632,9639,9643,9650,9657,9671,9675,9688,9697,9701,9713,9720,9734,9738,9750,9763,9773,9777,9783,9800,9804,9811,9824,9828,9842,9846,9849,9865,9869,9882,9892,9896,9909,9913,9919,9933,9937,9951,9955,9968,9972,9975,9979,9985,9992,10006,10010,10016,10023,10027,10037,10041,10055,10059,10078,10082,10088,10102,10106,10112,10116,10123,10135,10139,10145,10159,10165,10171,10184,10188,10192,10198,10205,10217,10227,10231,10277,10281,10285,10292,10306,10310,10317,10331,10340,10344,10348,10354,10360,10374,10378,10385,10392],{},[15,9519,9520],{},"Supply chain management is a complex and critical aspect of modern businesses, often challenged by inefficiencies and evolving consumer demands. Digital links offer innovative solutions to these pain points, enabling organizations to streamline operations and enhance product traceability. In this guide, we will explore various applications of digital link QR codes in supply chain management, addressing the specific needs of supply chain professionals.",[22,9522,9524],{"id":9523},"understanding-digital-links","Understanding Digital Links",[2686,9526,9528],{"id":9527},"what-are-digital-links","What are Digital Links?",[15,9530,9531],{},"Digital links are a crucial component of digital marketing, enabling businesses to connect with their target audience and drive conversions. Essentially, a digital link is a URL or web address that directs users to a specific webpage, website, or online platform. These links can be utilized across various digital marketing channels, such as social media, email marketing, content marketing, and pay-per-click (PPC) advertising.",[15,9533,9534],{},"In the realm of digital marketing, digital links play a vital role in helping businesses achieve their marketing objectives. They allow businesses to track the performance of their digital marketing campaigns, measure the effectiveness of their marketing strategies, and make data-driven decisions to optimize their marketing efforts. For instance, by embedding digital links in email marketing campaigns, businesses can monitor click-through rates and engagement levels, providing valuable insights into consumer behavior.",[15,9536,9537],{},"Moreover, digital links enhance the user experience by providing seamless navigation to relevant content, thereby increasing the likelihood of conversions. Whether it’s directing users to a product page, a blog post, or a promotional offer, digital links ensure that the target audience can easily access the information they need. This not only improves customer satisfaction but also boosts the overall effectiveness of digital marketing campaigns.",[22,9539,9541],{"id":9540},"why-are-digital-links-revolutionizing-supply-chain-management","Why are digital links revolutionizing supply chain management?",[15,9543,9544,9545,9547,9548,9551],{},"Digital links radically reshape how manufacturers source, produce, and move goods by introducing a small but game-changing innovation to the good old barcodes. Think ",[258,9546,5063],{"href":5062}," that ",[183,9549,9550],{},"combine a product ID, like the ubiquitous GTIN, with a web address",". Boom! Products can now go online.",[15,9553,9554,9555,9558],{},"Not only that: a single digital link QR code can serve several purposes because ",[183,9556,9557],{},"it behaves differently according to who or what is reading it, where, and with which device",", providing different and contextual information, links, functionalities, and experiences.",[15,9560,9561,9562,9565,9566,9569,9570,9572,9573,9576],{},"It’s easy to see why digital links printed on items, parts, and packaging might be ",[183,9563,9564],{},"the most sustainable, flexible, and effective way to create smart products",". And smart products are essential to ",[183,9567,9568],{},"optimize all supply chain stages",", from integration to operations, purchasing, and distribution. ",[710,9571],{},"And they don’t stop working when a product has reached its final destination: ",[183,9574,9575],{},"they go beyond order fulfillment ","and can keep transmitting once in the hands of consumers until they get disposed of.",[120,9578,9579],{},[538,9580,9581,9583],{},[541,9582],{},[123,9584],{"alt":9585,"height":546,"src":9586,"width":548},"Why are digital links revolutionizing supply chain management","\u002Fimages\u002F2023\u002F05\u002FWhy-are-digital-links-revolutionizing-supply-chain-management_.png",[15,9588,9589,9590,9593],{},"Individual products can be closely monitored, and their info can be updated with every QR code scan. This comprehensive and dynamic view of items ",[183,9591,9592],{},"enhances traceability and transparency"," and provides numerous benefits for brands, business partners, service providers, and consumers.",[15,9595,9596,9597,9600,9601,9603,9604,9606],{},"By creating “living” digital twins of products, digital links unlock the potential for significant improvements in",[183,9598,9599],{}," inventory management, waste reduction, and cost savings",". Furthermore, they enable more effective management of ",[183,9602,5236],{}," and the implementation of ",[183,9605,5243],{}," measures. ",[15,9608,9609,9610,9613,9614,9616,9617,9620],{},"This advanced level of ",[183,9611,9612],{},"supply chain oversight"," allows businesses to respond quickly to issues, take immediate corrective actions, and ultimately provide a higher level of service to their customers.",[710,9615],{},"Let’s look at how digital links can help businesses ",[183,9618,9619],{},"improve and streamline their supply chain"," management.",[22,9622,9624],{"id":9623},"digital-link-qr-codes-enhance-collaboration-and-decision-making","Digital link QR codes enhance collaboration and decision-making",[15,9626,9627,9628,9631],{},"Digital links can be pivotal in improving collaboration and decision-making across various aspects of ",[183,9629,9630],{},"supply chain management",". ",[15,9633,9634,9635,9638],{},"By providing real-time, accurate information and facilitating ",[183,9636,9637],{},"communication between stakeholders",", digital links can help organizations optimize their operations, mitigate risks, and drive continuous improvement.",[2686,9640,9642],{"id":9641},"cross-functional-communication","Cross-functional communication",[15,9644,9645,9646,9649],{},"Effective collaboration and communication between various stakeholders, ",[183,9647,9648],{},"suppliers, manufacturers, logistics providers, and retailers"," are essential to avoid supply chain issues. ",[15,9651,9652,9653,9656],{},"Digital link QR codes can be ",[183,9654,9655],{},"a unified platform for sharing real-time information",", ensuring all parties are aligned and can make informed decisions. ",[15,9658,9659,9660,9663,9664,9666,9667,9670],{},"For instance, a pharmaceutical company could use digital links to share information about ",[183,9661,9662],{},"inventory levels, production schedules, and shipping timelines"," with its suppliers and logistics partners. ",[710,9665],{},"This seamless flow of information can help ",[183,9668,9669],{},"prevent stockouts, reduce lead times",", and improve overall global supply chain efficiency.",[2686,9672,9674],{"id":9673},"strategic-decision-making","Strategic decision-making",[15,9676,9677,9678,9631,9681,9683,9684,9687],{},"Supply chain management often involves complex decision-making processes that require input from various stakeholders and access to ",[183,9679,9680],{},"accurate, up-to-date information",[710,9682],{},"Digital link QR codes can provide real-time data on key performance indicators (KPIs) such as inventory levels, ",[183,9685,9686],{},"order status, and shipment tracking",", helping supply chain professionals make more informed decisions.",[120,9689,9690],{},[538,9691,9692,9694],{},[541,9693],{},[123,9695],{"alt":9674,"height":546,"src":9696,"width":548},"\u002Fimages\u002F2023\u002F05\u002FStrategic-decision-making.png",[2686,9698,9700],{"id":9699},"supplier-performance-evaluation","Supplier performance evaluation",[15,9702,9703,9704,9709,9710,9631],{},"Evaluating ",[258,9705,9708],{"href":9706,"rel":9707,"target":3795},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSupplier_evaluation",[3793,3794],"the performance of suppliers"," is crucial for maintaining a ",[183,9711,9712],{},"reliable and efficient service without supply-chain disruptions",[15,9714,9715,9716,9719],{},"Digital links can provide businesses with real-time data on ",[183,9717,9718],{},"supplier performance",", such as lead times and quality metrics. ",[15,9721,9722,9723,9726,9727,9729,9730,9733],{},"This information can help organizations identify high-performing suppliers, ",[183,9724,9725],{},"address potential issues",", and drive continuous improvement. ",[710,9728],{},"For instance, an automotive manufacturer could use digital links to monitor the ",[183,9731,9732],{},"delivery performance and quality of components"," from their suppliers, ensuring that production schedules are not disrupted due to supplier-related issues.",[22,9735,9737],{"id":9736},"digital-link-qr-codes-promote-interoperability-and-global-standardization","Digital link QR codes promote interoperability and global standardization",[15,9739,9740,9741,1795,9746,9749],{},"Digital link QR codes are based on the digital link protocol set up by ",[258,9742,9745],{"href":9743,"rel":9744,"target":3795},"https:\u002F\u002Fwww.gs1.org\u002F",[3793,3794],"GS1",[183,9747,9748],{},"which maintains barcode standards"," worldwide.",[15,9751,9752,9753,9631,9756,9758,9759,9762],{},"By embracing digital link QR codes and the global standardization they represent, businesses can unlock significant ",[183,9754,9755],{},"interoperability, efficiency, and collaboration benefits",[710,9757],{},"Adopting digital links as ",[183,9760,9761],{},"a universal language for supply chain"," information can help companies navigate the complexities of the global market and drive lasting improvements in their supply chain operations.",[120,9764,9765],{},[538,9766,9767,9769],{},[541,9768],{},[123,9770],{"alt":9771,"height":546,"src":9772,"width":548},"Digital link QR Codes promote interoperability and global standardization","\u002Fimages\u002F2023\u002F05\u002FDigital-link-QR-Codes-promote-interoperability-and-global-standardization.png",[2686,9774,9776],{"id":9775},"cross-border-commerce","Cross-border commerce",[15,9778,9779,9780,9631],{},"In an increasingly globalized market, businesses must be able to communicate and exchange information across borders and ",[183,9781,9782],{},"diverse supply chain ecosystems",[15,9784,9785,9786,9788,9789,9792,9793,9795,9796,9799],{},"Digital link QR codes, built upon globally recognized ",[258,9787,6265],{"href":4618},", provide a universal language for supply chain information, enabling ",[183,9790,9791],{},"seamless communication and data exchange"," between various stakeholders. ",[710,9794],{},"For example, an international fashion brand could use digital links to share product information, shipping details, and customs documentation with ",[183,9797,9798],{},"partners and regulators"," across multiple countries, streamlining cross-border commerce and reducing the risk of delays and disruptions.",[2686,9801,9803],{"id":9802},"data-integration","Data integration",[15,9805,9806,9807,9810],{},"Adopting digital links can help businesses simplify data integration by providing ",[183,9808,9809],{},"a standardized format for product information"," and supply chain certifications. The CIRPASS organization’s work in the EU to establish the Digital Product Passport’s foundation is built around this concept.",[15,9812,9813,9814,9631,9817,9819,9820,9823],{},"This standardization can reduce the complexity of managing and sharing data across ",[183,9815,9816],{},"multiple systems, platforms, and partners",[710,9818],{},"For instance, a global electronics retailer could use digital links to consolidate product data from various suppliers and manufacturers, simplifying ",[183,9821,9822],{},"product information management"," and ensuring consistent data across their entire supply chain network.",[2686,9825,9827],{"id":9826},"interoperable-technologies","Interoperable technologies",[15,9829,9830,9831,9834,9835,9837,9838,9841],{},"Digital link QR codes can serve as a bridge between various ",[183,9832,9833],{},"supply chain technologies",", such as Internet of Things (IoT) devices, blockchain platforms, and enterprise resource planning (ERP) systems. ",[710,9836],{},"By providing ",[183,9839,9840],{},"a standardized method for encoding and sharing data",", digital links can help businesses leverage the full potential of these technologies and drive greater supply chain efficiency.",[2686,9843,9845],{"id":9844},"regulatory-compliance","Regulatory compliance",[15,9847,9848],{},"As supply chain disruptions become more frequent due to a more complex and globalized interconnection, businesses face increasing regulatory scrutiny and must comply with various international standards and requirements. ",[15,9850,9851,9852,9854,9855,9858,9861,9864],{},"Digital links can help companies demonstrate compliance by providing a standardized, transparent, and traceable method for sharing product and supply chain data with regulators and auditors. ",[710,9853],{},"This is the case with the ",[258,9856,9857],{"href":3840},"EU Digital ",[258,9859,9860],{"href":3840},"Product",[258,9862,9863],{"href":3840}," Passport"," we mentioned before, but governments and institutions worldwide are developing and enforcing more and more product regulations.",[22,9866,9868],{"id":9867},"digital-link-qr-codes-help-companies-advance-inventory-management","Digital link QR codes help companies advance inventory management",[15,9870,9871,9872,9631,9875,9877,9878,9881],{},"By leveraging digital link QR codes, businesses can significantly enhance their inventory management capabilities, leading to ",[183,9873,9874],{},"cost savings, increased efficiency, and improved customer satisfaction",[710,9876],{},"Implementing digital links in inventory management can help organizations stay ",[183,9879,9880],{},"agile and responsive"," to changing market conditions and evolving consumer demands.",[120,9883,9884],{},[538,9885,9886,9888],{},[541,9887],{},[123,9889],{"alt":9890,"height":546,"src":9891,"width":548},"Digital link QR Codes help companies advance inventory management","\u002Fimages\u002F2023\u002F05\u002FDigital-link-QR-Codes-help-companies-advance-inventory-management.png",[2686,9893,9895],{"id":9894},"inventory-levels","Inventory levels",[15,9897,9898,9899,9631,9902,9904,9905,9908],{},"One of the key challenges in supply chain management is maintaining optimal inventory levels to meet customer demands while ",[183,9900,9901],{},"minimizing carrying costs",[710,9903],{},"Digital link QR codes can help businesses monitor stock levels and product movement in real-time, enabling them to make ",[183,9906,9907],{},"data-driven decisions"," and maintain the right inventory balance.",[2686,9910,9912],{"id":9911},"product-tracking-and-visibility","Product tracking and visibility",[15,9914,9915,9916,9631],{},"Digital links can improve product visibility throughout the supply chain, allowing businesses to track items ",[183,9917,9918],{},"from production to the point of sale and beyond",[15,9920,9921,9922,9925,9926,9928,9929,9932],{},"This enhanced visibility can help ",[183,9923,9924],{},"identify bottlenecks and inefficiencies",", enabling organizations to optimize inventory management processes. ",[710,9927],{},"For instance, a food and beverage distributor could use digital links to ",[183,9930,9931],{},"track the movement of perishable items through the supply chain",", ensuring that products are delivered on time and reducing the risk of spoilage or waste.",[2686,9934,9936],{"id":9935},"inventory-forecasting-and-demand-planning","Inventory forecasting and demand planning",[15,9938,9939,9940,9943,9944,9946,9947,9950],{},"Accurate inventory forecasting and demand planning are essential for ensuring businesses have ",[183,9941,9942],{},"the right products available at the right time"," to meet customer needs. ",[710,9945],{},"Digital links can provide valuable data on ",[183,9948,9949],{},"sales trends, seasonal fluctuations, and customer preferences",", helping organizations develop more accurate forecasts and plan their inventory accordingly.",[2686,9952,9954],{"id":9953},"returns-management","Returns management",[15,9956,9957,9958,9631,9961,9963,9964,9967],{},"Managing product returns can be a complex and costly process for businesses. Digital link QR codes can help streamline returns management by providing ",[183,9959,9960],{},"real-time information on product status, history, and location",[710,9962],{},"This data can help businesses quickly identify and process returned items, ",[183,9965,9966],{},"minimizing the time and resources"," required to manage them.",[22,9969,9971],{"id":9970},"digital-links-foster-supply-chains-that-are-actually-smart","Digital links foster supply chains that are actually smart",[15,9973,9974],{},"By adopting digital link QR codes in their supply chain management, businesses can create smart supply chains that are more efficient, responsive, and customer-focused.",[2686,9976,9978],{"id":9977},"real-time-data-collection-and-analysis","Real-time data collection and analysis",[15,9980,9981,9982,9631],{},"By integrating digital link QR codes into their supply chains, businesses can gather real-time data on ",[183,9983,9984],{},"product location, condition, and usage patterns",[15,9986,9987,9988,9991],{},"Stakeholders, such as ",[183,9989,9990],{},"logistics operators, warehouse managers, or retail associates",", can scan the QR code on the packaging or product to update and share crucial information. ",[15,9993,9994,9995,9998,9999,10001,10002,10005],{},"This wealth of data can help organizations ",[183,9996,9997],{},"optimize their supply chain"," analytics, reduce waste, and improve efficiency. ",[710,10000],{},"For example, a logistics company could require its drivers to ",[183,10003,10004],{},"scan QR codes on packages when loading and unloading refrigerated trucks",", ensuring that perishable goods are transported under optimal conditions and reducing the risk of spoilage.",[2686,10007,10009],{"id":10008},"predictive-and-preventive-maintenance","Predictive and preventive maintenance",[15,10011,10012,10013,9631],{},"Digital links can provide insights into product performance and wear, allowing businesses to anticipate maintenance needs and ",[183,10014,10015],{},"prevent failures",[15,10017,10018,10019,10022],{},"Businesses can identify potential issues before they escalate by gathering data from QR code scans by end-users or service technicians. This proactive approach can ",[183,10020,10021],{},"minimize downtime, reduce repair costs, and extend the lifespan"," of their products. ",[22,10024,10026],{"id":10025},"digital-links-help-maintain-product-safety-and-reduce-waste","Digital links help maintain product safety and reduce waste.",[120,10028,10029],{},[538,10030,10031,10033],{},[541,10032],{},[123,10034],{"alt":10035,"height":546,"src":10036,"width":548},"Digital links help maintain product safety and reduce waste","\u002Fimages\u002F2023\u002F05\u002FDigital-links-help-maintain-product-safety-and-reduce-waste.png",[2686,10038,10040],{"id":10039},"traceability-and-recall-management","Traceability and recall management",[15,10042,10043,10044,10047,10048,10050,10051,10054],{},"Digital link QR codes can facilitate ",[183,10045,10046],{},"rapid identification and removal of compromised or defective products",", reducing the risk to consumers and the financial impact of recalls. ",[710,10049],{},"Enhanced traceability can also help identify sources of issues, enabling businesses to ",[183,10052,10053],{},"address root causes"," and prevent future problems.",[2686,10056,10058],{"id":10057},"dynamic-pricing-and-waste-reduction","Dynamic pricing and waste reduction",[15,10060,10061,10062,10067,10068,9631,10071,10073,10074,10077],{},"Digital links can provide real-time data on product inventory levels, expiration dates, or other relevant information, allowing retailers to implement ",[258,10063,10066],{"href":10064,"rel":10065,"target":3795},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FDynamic_pricing",[3793,3794,4483],"dynamic pricing strategies"," that encourage ",[183,10069,10070],{},"selling items before they become unusable",[710,10072],{},"Businesses can",[183,10075,10076],{}," improve their bottom line and minimize their environmental impact ","by reducing waste and ensuring that products are sold at their optimal condition.",[2686,10079,10081],{"id":10080},"safety-and-handling-information","Safety and handling information",[15,10083,10084,10085,254],{},"Digital link QR codes can provide consumers and supply chain stakeholders with crucial information on product safety, handling, and disposal. This increased accessibility can lead to improved product management, ",[183,10086,10087],{},"reduced risk, and greater overall security",[15,10089,10090,10091,10094,10095,10097,10098,10101],{},"For instance, an automotive parts manufacturer could use digital links to offer customers detailed information about installing, using, and disposing of ",[183,10092,10093],{},"parts containing hazardous materials",", such as brake pads with asbestos.",[710,10096],{},"Similarly, a furniture retailer could use digital links to provide customers with information on safely ",[183,10099,10100],{},"assembling, maintaining, and disposing"," of their products, reducing the risk of accidents and ensuring proper recycling.",[22,10103,10105],{"id":10104},"digital-link-qr-codes-can-combat-counterfeiting","Digital link QR codes can combat counterfeiting",[15,10107,10108,10109,9631],{},"By integrating digital links into their anti-counterfeiting strategies, businesses can significantly enhance their ability to ",[183,10110,10111],{},"protect their products, customers, and brand reputation",[2686,10113,10115],{"id":10114},"next-level-product-authentication","Next-level product authentication",[15,10117,10118,10119,10122],{},"Counterfeiting is a significant challenge for businesses across various industries, resulting in ",[183,10120,10121],{},"financial losses and damage to the brands"," themselves. ",[15,10124,10125,10126,9631,10129,10131,10132,254],{},"Digital link QR codes can help fight fake items by providing a ",[183,10127,10128],{},"secure and reliable means of product authentication",[710,10130],{},"By embedding unique identifiers in the QR codes, businesses can verify the authenticity of their products ",[183,10133,10134],{},"at any stage of the supply chain",[2686,10136,10138],{"id":10137},"supply-chain-oversight","Supply chain oversight",[15,10140,10141,10142,9631],{},"Supply chain monitoring through digital links ensures that products are ",[183,10143,10144],{},"sourced, produced, and distributed through authorized channels",[15,10146,10147,10148,10151,10152,10154,10155,10158],{},"This oversight can help ",[183,10149,10150],{},"prevent counterfeit goods from entering the market"," and protect the integrity of the supply chain. ",[710,10153],{},"For instance, a pharmaceutical company could use digital links to track the movement of their products from manufacturing facilities to ",[183,10156,10157],{},"authorized distributors",", ensuring that counterfeit drugs do not reach consumers and compromise patient safety.",[2686,10160,10162],{"id":10161},"legal-enforcement-and-brand-protection",[183,10163,10164],{},"Legal enforcement and brand protection",[15,10166,10167,10168,9631],{},"Digital link QR codes can be an effective tool for law enforcement and brand protection teams to ",[183,10169,10170],{},"identify and track counterfeit products",[15,10172,10173,10174,10177,10178,10180,10181,254],{},"By providing a secure and tamper-proof means of product authentication, digital links can help authorities ",[183,10175,10176],{},"seize and remove counterfeit goods from the market",", ultimately safeguarding both businesses and consumers. ",[710,10179],{},"For instance, a global sports apparel brand could work with customs officials and law enforcement agencies to use digital links to ",[183,10182,10183],{},"identify and intercept shipments of counterfeit merchandise",[22,10185,10187],{"id":10186},"embracing-the-circular-economy-with-digital-link-qr-codes","Embracing the circular economy with digital link QR codes",[2686,10189,10191],{"id":10190},"beyond-the-linear-model","Beyond the linear model",[15,10193,10194,10195,9631],{},"The traditional linear model of supply chains, which emphasizes a one-way flow of materials and products from manufacturers to consumers, often leads to",[183,10196,10197],{}," waste and inefficiency",[15,10199,10200,10201,10204],{},"Conversely, the circular economy aims to minimize waste and maximize resource efficiency by promoting ",[183,10202,10203],{},"recycling, reusing, and repurposing"," materials. ",[15,10206,10207,10208,254,10211,10213,10214,254],{},"Digital link QR codes enable businesses to track and trace products throughout their entire lifecycle, creating opportunities for ",[183,10209,10210],{},"circular supply chain models",[710,10212],{},"By promoting circular practices, brands can reduce their environmental impact and demonstrate their commitment to sustainability while enabling ",[183,10215,10216],{},"unprecedented business models related to product maintenance and reselling",[120,10218,10219],{},[538,10220,10221,10223],{},[541,10222],{},[123,10224],{"alt":10225,"height":546,"src":10226,"width":548},"Embracing the circular economy with digital link QR Codes","\u002Fimages\u002F2023\u002F05\u002FEmbracing-the-circular-economy-with-digital-link-QR-Codes.png",[2686,10228,10230],{"id":10229},"circular-initiatives","Circular initiatives",[214,10232,10233,10255],{},[217,10234,10235,10238,10239,10242,10243,10246,10247,10250,10251,10254],{},[183,10236,10237],{},"Product lifecycle transparency",": Digital links can provide detailed information about products’ ",[183,10240,10241],{},"origin, usage, and end-of-life options",", encouraging ",[183,10244,10245],{},"responsible consumption and disposal",". For instance, an electronics manufacturer could use QR codes to share information about ",[183,10248,10249],{},"recycling programs"," and proper disposal methods for their devices. By doing so, the company can help reduce electronic waste and promote ",[183,10252,10253],{},"environmentally responsible behavior"," among its customers.",[217,10256,10257,10260,10261,10264,10265,10268,10269,10272,10273,10276],{},[183,10258,10259],{},"Reverse logistics:"," Digital link QR codes facilitate the tracking and management of r",[183,10262,10263],{},"eturned or recycled products",", streamlining reverse logistics processes and promoting ",[183,10266,10267],{},"resource recovery",". A furniture retailer, for example, could use digital links to track returned or damaged items, ensuring that they are appropriately ",[183,10270,10271],{},"refurbished, repurposed, or recycled",". This reduces waste and enables the retailer to ",[183,10274,10275],{},"offer pre-loved products at a discounted price",", catering to budget-conscious customers while promoting sustainability.",[22,10278,10280],{"id":10279},"digital-links-empower-businesses-with-ethical-and-sustainable-supply-chains","Digital links empower businesses with ethical and sustainable supply chains",[2686,10282,10284],{"id":10283},"responsible-sourcing","Responsible sourcing",[15,10286,10287,10288,10291],{},"Digital link QR codes can provide detailed information about ",[183,10289,10290],{},"suppliers’ social and environmental practices",", enabling businesses to make informed decisions about their partners. ",[15,10293,10294,10295,10298,10299,10301,10302,10305],{},"For example, a coffee company could use digital links to share information about their coffee bean suppliers’ ",[183,10296,10297],{},"fair trade practices"," and environmental initiatives. ",[710,10300],{},"By ",[183,10303,10304],{},"ensuring transparency and traceability"," in the supply chain, digital links can help businesses demonstrate compliance with ethical and sustainable sourcing standards.",[2686,10307,10309],{"id":10308},"fair-labor-practices","Fair labor practices",[15,10311,10312,10313,10316],{},"Digital link QR codes can be used to ",[183,10314,10315],{},"track and verify labor conditions ","in the supply chain, ensuring that workers are treated fairly and ethically. ",[15,10318,10319,10320,10323,10324,10326,10327,10330],{},"A fashion brand, for instance, could use digital link QR codes to provide information about the ",[183,10321,10322],{},"wages, working conditions, and labor rights"," of workers in their garment factories. ",[710,10325],{},"By making this information ",[183,10328,10329],{},"accessible to consumers",", the brand can raise awareness about fair labor practices and promote demand for ethically-produced products.",[120,10332,10333],{},[538,10334,10335,10337],{},[541,10336],{},[123,10338],{"alt":10309,"height":546,"src":10339,"width":548},"\u002Fimages\u002F2023\u002F05\u002FFair-labor-practices.png",[22,10341,10343],{"id":10342},"digital-link-qr-codes-strengthen-disaster-response-and-humanitarian-efforts","Digital link QR codes strengthen disaster response and humanitarian efforts",[2686,10345,10347],{"id":10346},"relief-supply-chain-management","Relief supply chain management",[15,10349,10350,10351,9631],{},"In times of crisis, efficient management of relief supplies is crucial to ",[183,10352,10353],{},"saving lives and alleviating suffering",[15,10355,10356,10357,9631],{},"Digital link QR codes can help streamline relief supply chain operations by providing r",[183,10358,10359],{},"eal-time inventory levels, locations, and delivery status data",[15,10361,10362,10363,10366,10367,10369,10370,10373],{},"For example, in the aftermath of a natural disaster, humanitarian organizations could use QR codes to ",[183,10364,10365],{},"track the distribution of food, medical supplies, and other essential items"," to affected areas. ",[710,10368],{},"This real-time data can help ensure that aid reaches those in need ",[183,10371,10372],{},"more quickly and efficiently",", preventing potential bottlenecks and misallocation of resources.",[22,10375,10377],{"id":10376},"how-to-unlock-the-power-of-digital-links-for-supply-chain","How to unlock the power of digital links for supply chain",[15,10379,10380,10381,10384],{},"Digital link QR codes can transform supply chain management in once unimaginable ways, bringing ",[183,10382,10383],{},"endless benefits"," to several business areas simultaneously. ",[15,10386,10387,10388,10391],{},"The great news is that ",[183,10389,10390],{},"you can start implementing digital link-based processes right now",", way ahead of the official deadline for the momentous switch from the traditional barcodes to the new digital link QR codes: the so-called “Sunrise 2027”.",[15,10393,10394,10395,10399,10400,10402,10403,10406,10407,10410],{},"All you have to do is ",[258,10396,10398],{"href":10397},"https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsignup\u002Ftrial","create your account on digital-link.com"," and start digitizing your products right away. Just add the GTINs, and we will take care of creating the digital link, its dynamic QR code, and a smart product page that can be customized to serve many different purposes.",[710,10401],{},"And if you need advice about making",[183,10404,10405],{}," the most of digital links for your supply chain",", please contact our experts at ",[258,10408,5634],{"href":5632,"rel":10409,"target":3795},[3793,3794]," or drop a message in our live chat.",{"title":144,"searchDepth":145,"depth":145,"links":10412},[10413,10416,10417,10422,10428,10434,10438,10443,10448,10452,10456,10459],{"id":9523,"depth":148,"text":9524,"children":10414},[10415],{"id":9527,"depth":145,"text":9528},{"id":9540,"depth":148,"text":9541},{"id":9623,"depth":148,"text":9624,"children":10418},[10419,10420,10421],{"id":9641,"depth":145,"text":9642},{"id":9673,"depth":145,"text":9674},{"id":9699,"depth":145,"text":9700},{"id":9736,"depth":148,"text":9737,"children":10423},[10424,10425,10426,10427],{"id":9775,"depth":145,"text":9776},{"id":9802,"depth":145,"text":9803},{"id":9826,"depth":145,"text":9827},{"id":9844,"depth":145,"text":9845},{"id":9867,"depth":148,"text":9868,"children":10429},[10430,10431,10432,10433],{"id":9894,"depth":145,"text":9895},{"id":9911,"depth":145,"text":9912},{"id":9935,"depth":145,"text":9936},{"id":9953,"depth":145,"text":9954},{"id":9970,"depth":148,"text":9971,"children":10435},[10436,10437],{"id":9977,"depth":145,"text":9978},{"id":10008,"depth":145,"text":10009},{"id":10025,"depth":148,"text":10026,"children":10439},[10440,10441,10442],{"id":10039,"depth":145,"text":10040},{"id":10057,"depth":145,"text":10058},{"id":10080,"depth":145,"text":10081},{"id":10104,"depth":148,"text":10105,"children":10444},[10445,10446,10447],{"id":10114,"depth":145,"text":10115},{"id":10137,"depth":145,"text":10138},{"id":10161,"depth":145,"text":10164},{"id":10186,"depth":148,"text":10187,"children":10449},[10450,10451],{"id":10190,"depth":145,"text":10191},{"id":10229,"depth":145,"text":10230},{"id":10279,"depth":148,"text":10280,"children":10453},[10454,10455],{"id":10283,"depth":145,"text":10284},{"id":10308,"depth":145,"text":10309},{"id":10342,"depth":148,"text":10343,"children":10457},[10458],{"id":10346,"depth":145,"text":10347},{"id":10376,"depth":148,"text":10377},"Everything a supply chain professional needs to know about how digital links can enhance product traceability, inventory management, etc.",{},"\u002Fimages\u002F2023\u002F05\u002FHow-to-transform-your-supply-chain-with-digital-links.png","\u002Fguides\u002Fdigital-link-supply-chain","2024-11-14T06:00:00+01:00",{"title":9513,"description":10460},"guides\u002Fdigital-link-supply-chain","2024-11-14T12:36:06+01:00","b0mmqPd7fhEOBEBPgY6ax9qvH6IJq5bsW_aX_ZOXx40",{"id":10470,"title":10471,"author":7,"body":10472,"category":7,"description":11017,"extension":157,"heading":11018,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":11019,"navigation":159,"ogImage":11020,"path":11021,"publishedAt":11022,"sections":7,"seo":11023,"sourcePath":9328,"stem":11024,"updatedAt":11025,"videos":7,"__hash__":11026},"pages\u002Fguides\u002Fproduct-passport-for-textiles.md","All about Product Passport for textiles • Digital Link",{"type":9,"value":10473,"toc":11002},[10474],[12,10475,10476,10480,10506,10532,10552,10561,10597,10613,10617,10620,10639,10648,10652,10657,10660,10666,10670,10681,10684,10691,10698,10701,10704,10710,10713,10722,10726,10729,10736,10739,10742,10749,10752,10755,10758,10765,10774,10778,10781,10788,10791,10800,10803,10807,10814,10817,10824,10833,10837,10846,10860,10863,10913,10917,10920,10931,10934,10938,10941,10955,10962,10969,10972,10981,10985,10992,10995],{},[22,10477,10479],{"id":10478},"what-is-the-eu-product-passport-for-textiles","What is the EU Product Passport for textiles?",[15,10481,181,10482,10486,10487,1795,10490,1799,10493,10496,10497,10499,10500,254],{},[183,10483,10484],{},[258,10485,5267],{"href":3840}," (DPP) for textiles and apparel is a cutting-edge system developed to provide extensive information about a textile product’s sustainability and environmental impact. It goes far beyond traditional labels, offering details about the ",[183,10488,10489],{},"raw materials",[183,10491,10492],{},"product origin",[183,10494,10495],{},"product durability",", along with instructions for repair, maintenance, and recycling. The goal of the ",[183,10498,3841],{}," is to reduce waste by ensuring products can be reused, repurposed, or recycled within the framework of a ",[183,10501,10502],{},[258,10503,10505],{"href":10504},"\u002Fnews\u002Fcircular-economy\u002F","circular economy",[15,10507,1874,10508,10510,10511,10513,10514,10517,10518,10520,10521,10524,10525,10528,10529,254],{},[183,10509,1890],{},", such as a QR code, links the ",[183,10512,3841],{}," to a specific item, creating a ",[183,10515,10516],{},"digital twin"," of the physical product. This allows consumers, manufacturers, and other stakeholders to access real-time information easily. The implementation of these ",[183,10519,8994],{}," in the ",[183,10522,10523],{},"fashion industry"," is part of the broader ",[183,10526,10527],{},"EU Strategy for Sustainable and Circular Textiles",", spearheaded by the ",[183,10530,10531],{},"European Commission",[15,10533,10534,10535,10538,10539,10541,10542,2565,10544,10547,10548,10551],{},"Historically, the fashion and textile industry operated on a linear model characterized by “take, make, use, and dispose.” However, the ",[183,10536,10537],{},"European Union"," is driving a shift towards a ",[183,10540,10505],{},", where products are designed with longevity and recyclability in mind. By implementing ",[183,10543,8994],{},[183,10545,10546],{},"EU"," aims to promote ",[183,10549,10550],{},"sustainable products"," that minimize waste and environmental damage.",[15,10553,10554,10555,10557,10558,10560],{},"The textile sector is currently responsible for 10% of global greenhouse gas emissions. In Europe, it ranks as the fourth-largest contributor to environmental damage, just behind food, housing, and transportation. Recognizing this, the ",[183,10556,10537],{}," has mandated that textiles, along with batteries and construction materials, will be among the first industries to comply with ",[183,10559,3841],{}," regulations.",[15,10562,10563,10564,10566,10567,10570,10571,10574,10575,10578,10579,10582,10583,956,10586,10588,10589,10592,10593,10596],{},"These ",[183,10565,8994],{}," are designed to offer ",[183,10568,10569],{},"increased transparency"," across the entire textile supply chain. This includes compliance with ",[183,10572,10573],{},"technical standards"," and the tracking of key ",[183,10576,10577],{},"compliance requirements"," set by ",[183,10580,10581],{},"regulatory authorities",". The ",[183,10584,10585],{},"European Parliament",[183,10587,10531],{}," have emphasized the importance of this shift, requiring brands and manufacturers to make the ",[183,10590,10591],{},"necessary adjustments"," to their production and data management processes. Companies will also need to monitor ",[183,10594,10595],{},"key dates"," for the rollout of these regulations.",[15,10598,10599,10600,10602,10603,10605,10606,10608,10609,10612],{},"By leveraging new ",[183,10601,3841],{}," technologies, the ",[183,10604,10523],{}," can provide consumers with access to detailed information about the products they purchase, empowering them to make environmentally responsible choices. As part of the ",[183,10607,10550],{}," initiative, this system helps align with ",[183,10610,10611],{},"other regulations"," to reduce the industry’s environmental footprint.",[2686,10614,10616],{"id":10615},"textiles-and-apparel-sustainability","Textiles and apparel sustainability",[15,10618,10619],{},"Consider a consumer who is looking to purchase a new pair of jeans. With a Digital Product Passport, they can access information about the materials used, such as organic cotton or recycled denim, and the manufacturing processes involved, such as water-saving techniques or ethical labor practices.",[15,10621,10622,10623,10626,10627,10632,10633,10638],{},"The passport may also provide details about the brand’s ",[183,10624,10625],{},"commitment to sustainability"," and certifications obtained, such as ",[258,10628,10631],{"href":10629,"rel":10630,"target":3795},"https:\u002F\u002Fglobal-standard.org\u002F",[3793,3794,4483],"GOTS"," (Global Organic Textile Standard) or ",[258,10634,10637],{"href":10635,"rel":10636,"target":3795},"https:\u002F\u002Fwww.fairtrade.net\u002F",[3793,3794,4483],"Fair Trade",". By having access to this information, consumers can make more informed buying decisions that align with their values and support brands that prioritize sustainability.",[120,10640,10641],{},[538,10642,10643,10645],{},[541,10644],{},[123,10646],{"alt":10616,"height":3058,"src":10647,"width":548},"\u002Fimages\u002F2023\u002F10\u002FTextiles-and-apparel-sustainability.png",[2686,10649,10651],{"id":10650},"supply-chain-transparency","Supply chain transparency",[15,10653,10654,10655,254],{},"The benefits of digital product passports extend beyond consumer empowerment and environmental impacts. They also promote transparency throughout the supply chain, enabling stakeholders to identify sustainable practices and ",[183,10656,9725],{},[15,10658,10659],{},"These passports facilitate responsible sourcing and production by providing visibility into the origins of the raw materials and the manufacturing processes.",[15,10661,10662,10663,10665],{},"This transparency is crucial for building ",[183,10664,2300],{}," and fostering a culture of accountability within the industry.",[22,10667,10669],{"id":10668},"importance-of-product-traceability-in-the-textile-industry","Importance of product traceability in the textile industry",[15,10671,10672,10677,10678,254],{},[258,10673,10676],{"href":10674,"rel":10675,"target":3795},"https:\u002F\u002Fwww.textiletechnology.net\u002Ffibers\u002Ftrendreports\u002Ffibretrace-digital-product-passport--on-the-way-to-circular-economy-34561",[3793,3794],"Product traceability"," is important for several reasons. Firstly, it ensures transparency and accountability throughout the supply chain, enabling stakeholders to track the journey of a product ",[183,10679,10680],{},"from its origin to the end consumer and beyond",[15,10682,10683],{},"This transparency helps build consumer trust and confidence in textile products, as they can verify the authenticity and sustainability claims made by brands.",[15,10685,10686,10687,10690],{},"For instance, let’s consider a consumer who is concerned about the environmental impact of the clothes they purchase. With the help of a Digital Product Passport, they can ",[183,10688,10689],{},"trace the entire supply chain"," of a garment and gather information about the materials used, the manufacturing processes involved, and even the certifications obtained.",[15,10692,10693,10694,10697],{},"Moreover, product traceability is crucial for verifying ",[183,10695,10696],{},"compliance with legal obligations"," and sustainability standards.",[15,10699,10700],{},"By using data protocol providing a record of the product’s journey, product passports enable authorities to monitor and enforce regulations related to environmental impact, labor practices, and product safety.",[15,10702,10703],{},"This protects consumers and ensures that textile products meet the required certifications and regulations.",[15,10705,10706,10707,254],{},"In addition, product traceability enables the identification of sustainable practices, such as ",[183,10708,10709],{},"responsible sourcing and production",[15,10711,10712],{},"By using transparency data and having visibility into the origins of materials and the manufacturing processes, stakeholders can assess textile products’ environmental and social impact. This information is invaluable for making informed decisions and driving positive change in the industry.",[120,10714,10715],{},[538,10716,10717,10719],{},[541,10718],{},[123,10720],{"alt":10651,"height":3058,"src":10721,"width":548},"\u002Fimages\u002F2023\u002F10\u002FSupply-chain-transparency.png",[22,10723,10725],{"id":10724},"benefits-of-using-a-digital-product-passport","Benefits of using a Digital Product Passport",[15,10727,10728],{},"Product passports offer numerous benefits for both consumers and the industry as a whole. Firstly, they improve transparency throughout the supply and value chain.",[15,10730,10731,10732,10735],{},"Product passports enable stakeholders to identify sustainable practices and address potential issues such as unethical sourcing or environmental impact by providing detailed information about the ",[183,10733,10734],{},"product’s materials, manufacturing processes, carbon emissions",", and supply and textile value chain partners.",[15,10737,10738],{},"For example, let’s consider a fashion brand that wants to promote transparency and sustainability in its supply chain.",[15,10740,10741],{},"By implementing the Digital Product Passport, the brand can provide consumers with detailed information about the materials used, the production methods employed, and even the certifications obtained. This level of transparency benefits consumers and supports brands that prioritize sustainability.",[15,10743,10744,10745,10748],{},"Secondly, product passports contribute to the ",[183,10746,10747],{},"reduction of waste",". By promoting efficient recycling and upcycling processes, they facilitate the transition to a circular economy and help minimize the environmental footprint of the entire industry.",[15,10750,10751],{},"By providing information about a product’s recyclability and end-of-life options, product passports empower shoppers to make environmentally conscious and sustainable choices.",[15,10753,10754],{},"For instance, consider a consumer who wants to purchase a sustainable and eco-friendly sweater. With a digital product passport, they can access information about the materials used, such as organic wool or recycled fibers, and the end-of-life options, such as compostability or recycling.",[15,10756,10757],{},"Armed with this information, consumers can choose products that align with their values and contribute to a more sustainable future.",[15,10759,10760,10761,10764],{},"Additionally, product passports enhance product safety and quality by helping ",[183,10762,10763],{},"combat counterfeiting",". The unique identifier linked to the passport ensures that customers are purchasing authentic items, strengthening brand trust and reputation.",[120,10766,10767],{},[538,10768,10769,10771],{},[541,10770],{},[123,10772],{"alt":10725,"height":3058,"src":10773,"width":548},"\u002Fimages\u002F2023\u002F10\u002FBenefits-of-using-a-Digital-Product-Passport.png",[22,10775,10777],{"id":10776},"examples-of-digital-product-passport-initiatives-in-the-textile-industry","Examples of Digital Product Passport initiatives in the textile industry",[15,10779,10780],{},"Several initiatives and pilot projects have been undertaken to implement the Digital Product Passport in the textile industry.",[15,10782,10783,10784,10787],{},"For example, the ",[183,10785,10786],{},"Trace4Value"," pilot project in Sweden is one such initiative that aims to promote sustainability and transparency in line with the EU’s strategy.",[15,10789,10790],{},"This project includes participation from institutions like the SIS Swedish Institute for Standards and fashion brands like Marimekko and Kappahl, who are testing product passports on select products. By participating in this pilot project, these brands are proactively promoting transparency and sustainability in their supply chains.",[15,10792,10793,10794,10797,10798,254],{},"The implementation of product passports requires ",[183,10795,10796],{},"collaboration and coordination among various stakeholders",", including national authorities, brands, manufacturers, and technology providers like ",[258,10799,504],{"href":503},[15,10801,10802],{},"By working together, the industry can overcome the challenges associated with implementation and leverage the benefits of the Digital Product Passport to drive positive change in the textile industry.",[22,10804,10806],{"id":10805},"implementing-product-passports","Implementing product passports",[15,10808,10809,10810,10813],{},"Implementing product passports faces certain challenges. Standardizing ",[183,10811,10812],{},"data collection and recording"," methods across the industry is essential to ensure consistency and comparability of information.",[15,10815,10816],{},"Achieving industry-wide adoption and coordinating efforts are also key challenges that need to be addressed.",[15,10818,10819,10820,10823],{},"Furthermore, the ",[183,10821,10822],{},"implementation timeline"," for the passport is uncertain due to delays in the regulatory process and the need for a new data unified system. We will update this guide as new details are released.",[120,10825,10826],{},[538,10827,10828,10830],{},[541,10829],{},[123,10831],{"alt":10806,"height":3058,"src":10832,"width":548},"\u002Fimages\u002F2023\u002F10\u002FImplementing-product-passports.png",[2686,10834,10836],{"id":10835},"textile-passport-requirements-and-regulatory-information","Textile passport requirements and regulatory information",[15,10838,10839,10840,10845],{},"Core criteria for a product passport, as per the ",[258,10841,10844],{"href":10842,"rel":10843,"target":3795},"https:\u002F\u002Fcommission.europa.eu\u002Fenergy-climate-change-environment\u002Fstandards-tools-and-labels\u002Fproducts-labelling-rules-and-requirements\u002Fsustainable-products\u002Fecodesign-sustainable-products-regulation_en",[3793,3794,4483],"Ecodesign for Sustainable Products Regulation",", will include:",[214,10847,10848,10851,10854,10857],{},[217,10849,10850],{},"A link with a data carrier (i.e., a QR code) and a distinct identifier for the product.",[217,10852,10853],{},"The carrier should be visible on the product or its container.",[217,10855,10856],{},"Adherence to the ISO 15459:2015 standard for the data carrier.",[217,10858,10859],{},"All passport data should be based on open standards and be machine readable.",[15,10861,10862],{},"As we write, these are the main relevant information that will have to be made available through a product passport:",[214,10864,10865,10871,10877,10883,10889,10895,10901,10907],{},[217,10866,10867,10870],{},[183,10868,10869],{},"Product details",": The passport will list key product specifics, with essential details like its unique tag, brand, model, and summary.",[217,10872,10873,10876],{},[183,10874,10875],{},"Supply chain info",": The passport will map out the garment’s manufacturing process, listing all parties and their roles.",[217,10878,10879,10882],{},[183,10880,10881],{},"Material facts",": The passport will outline the elements that make up the product, their nature, source, and environmental effects. This could also touch upon any eco-friendly components or potential hazards.",[217,10884,10885,10888],{},[183,10886,10887],{},"Energy consumption",": The passport will list efficiency ratings, consumption data, and related environmental factors.",[217,10890,10891,10894],{},[183,10892,10893],{},"Product’s lifecycle details",": The passport will provide a full account of the product’s journey, from creation to disposal, helping in environmental analysis.",[217,10896,10897,10900],{},[183,10898,10899],{},"Repair and longevity",": The passport will offer insights into the product’s lifespan, repair options, and parts availability, aiding in assessing its durability.",[217,10902,10903,10906],{},[183,10904,10905],{},"Recycling instructions",": The passport will guide the product’s recyclability, breaking down instructions for its disassembly and proper disposal supporting waste reduction.",[217,10908,10909,10912],{},[183,10910,10911],{},"Recognitions and badges",": The passport will showcase any associated environmental or sustainability certifications that certify circular products and sustainable products.",[22,10914,10916],{"id":10915},"accessing-and-using-product-passports","Accessing and using product passports",[15,10918,10919],{},"Accessing and using product passports is a straightforward process for consumers.",[15,10921,10922,10923,10926,10927,10930],{},"For example, imagine a consumer who wants to purchase a new pair of sneakers. By ",[183,10924,10925],{},"scanning the digital link QR"," bar code",[183,10928,10929],{}," on the product",", they can access information about the materials used, such as recycled polyester or vegan leather, the manufacturing processes involved, such as water-saving techniques or ethical labor practices, and even the certifications obtained, such as bluesign® or OEKO-TEX®.",[15,10932,10933],{},"Armed with this information, consumers can make informed purchasing decisions based on the product’s environmental impact and sustainability credentials.",[22,10935,10937],{"id":10936},"adoption-of-product-passports-by-fashion-brands","Adoption of product passports by fashion brands",[15,10939,10940],{},"Fashion companies are increasingly recognizing the importance of product passports to stay competitive in the EU market.",[15,10942,10943,10944,10946,10947,10950,10951,10954],{},"By bringing garments online through technologies such as ",[183,10945,5178],{},", brands can ",[183,10948,10949],{},"verify compliance"," with global regulations about sustainable and circular textiles. At the same time, the textile sector can unlock ",[183,10952,10953],{},"new business opportunities"," through stronger connections with shoppers.",[15,10956,10957,10958,10961],{},"In fact, the adoption of product passports goes beyond transparency and sustainability. Connected garments not only provide transparency but also allow brands to ",[183,10959,10960],{},"personalize the customer experience, collect feedback",", and respond to changing consumer tastes.",[15,10963,10964,10965,10968],{},"By leveraging the data collected through the passports, apparel makers can ",[183,10966,10967],{},"gain insights into consumer preferences"," and tailor their offerings accordingly. This creates a more personalized and engaging experience for consumers, fostering brand loyalty and long-term relationships.",[15,10970,10971],{},"Product passports can become a competitive advantage for fashion companies to stay relevant and meet consumer expectations.",[120,10973,10974],{},[538,10975,10976,10978],{},[541,10977],{},[123,10979],{"alt":10937,"height":3058,"src":10980,"width":548},"\u002Fimages\u002F2023\u002F10\u002FAdoption-of-product-passports-by-fashion-brands.png",[22,10982,10984],{"id":10983},"conclusion","Conclusion",[15,10986,10987,10988,10991],{},"The introduction of ",[183,10989,10990],{},"digital product passports for apparel and textiles"," has the power to transform the industry and drive positive change.",[15,10993,10994],{},"The key to turning what might look like a big challenge into a huge opportunity is to start experimenting with digital links and product passport pages today.",[15,10996,10997,10998,11001],{},"Our team of ",[183,10999,11000],{},"market and legal experts"," can guide you and design the ideal roadmap to implementation for your business: do not hesitate to get in touch!",{"title":144,"searchDepth":145,"depth":145,"links":11003},[11004,11008,11009,11010,11011,11014,11015,11016],{"id":10478,"depth":148,"text":10479,"children":11005},[11006,11007],{"id":10615,"depth":145,"text":10616},{"id":10650,"depth":145,"text":10651},{"id":10668,"depth":148,"text":10669},{"id":10724,"depth":148,"text":10725},{"id":10776,"depth":148,"text":10777},{"id":10805,"depth":148,"text":10806,"children":11012},[11013],{"id":10835,"depth":145,"text":10836},{"id":10915,"depth":148,"text":10916},{"id":10936,"depth":148,"text":10937},{"id":10983,"depth":148,"text":10984},"All about the EU Digital Product Passport for textiles and how digital link QR codes help fashion brands comply.","EU Digital Product Passport for textiles: empowering sustainability in the fashion industry",{},"\u002Fimages\u002F2023\u002F10\u002Fproduct-passport-for-textiles.png","\u002Fguides\u002Fproduct-passport-for-textiles","2024-10-24T08:22:00+02:00",{"title":10471,"description":11017},"guides\u002Fproduct-passport-for-textiles","2025-06-05T09:52:00+02:00","3Jcm858TbzcSb9y1ZEVFSaw4OHFo8o4t70VzSy6YG7Q",{"id":11028,"title":11029,"author":7,"body":11030,"category":7,"description":11337,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":11338,"navigation":159,"ogImage":11339,"path":11340,"publishedAt":11341,"sections":7,"seo":11342,"sourcePath":11343,"stem":11344,"updatedAt":11345,"videos":7,"__hash__":11346},"pages\u002Fguides\u002Fwhat-is-digital-link-and-how-to-use-it.md","What is digital link and how to use it",{"type":9,"value":11031,"toc":11311},[11032],[12,11033,11034,11043,11047,11050,11053,11063,11067,11070,11073,11076,11080,11083,11086,11089,11098,11102,11105,11108,11112,11115,11118,11121,11125,11128,11131,11134,11138,11141,11144,11147,11150,11154,11157,11160,11164,11168,11171,11174,11177,11186,11190,11193,11196,11200,11203,11206,11209,11213,11216,11219,11222,11226,11229,11232,11235,11244,11248,11252,11255,11258,11262,11265,11269,11272,11276,11279,11283,11286,11294,11303,11305,11308],{},[15,11035,11036,11037,11039,11040,11042],{},"The digital age has transformed how brands and businesses interact with consumers, and one of the technologies at the forefront of this digital transformation is the ",[258,11038,4562],{"href":503},". But what is digital link and how to use it? In this article, we will explore what digital link is, how it works, and why it is crucial for industries like healthcare, retail, and beyond. We’ll also dive into the ",[258,11041,4620],{"href":4618}," standard, its role in supply chain management, and how it strengthens brand loyalty through enhanced customer engagement.",[22,11044,11046],{"id":11045},"introduction-to-digital-link","Introduction to digital link",[15,11048,11049],{},"A digital link is a powerful tool that connects physical products to online sources of real-time information, enhancing the consumer experience and improving supply chain operations. Essentially, it is a web address embedded with a product identifier, such as the Global Trade Item Number (GTIN).",[15,11051,11052],{},"This allows consumers to access a wide range of product information, including allergen details, recall notices, and sourcing data, with a simple scan. Digital links are a key component of the digital transformation of the supply chain, enabling seamless consumer experiences and supply chain efficiencies. By bridging the gap between the physical and digital realms, digital links ensure that both consumers and businesses have access to accurate and up-to-date product information.",[120,11054,11055],{},[538,11056,11057,11059],{},[541,11058],{},[123,11060],{"alt":11046,"height":11061,"src":11062,"width":548},471,"\u002Fimages\u002F2024\u002F09\u002FIntroduction-to-digital-link.jpg",[22,11064,11066],{"id":11065},"what-is-digital-link","What is digital link?",[15,11068,11069],{},"A digital link is a technology that connects physical products with digital content via a scannable code, such as a QR code. Unlike traditional barcodes, which store limited information, digital links offer a gateway to a wide range of data, making them versatile and valuable across various sectors.",[15,11071,11072],{},"Digital link QR codes and other data carriers can provide instant access to product information, supply chain traceability, regulatory requirements, and more.",[15,11074,11075],{},"In essence, a digital link acts as a bridge between the physical and digital worlds, enabling consumers and businesses to access detailed information about a product with a simple scan of a code.",[22,11077,11079],{"id":11078},"benefits-of-digital-link","Benefits of digital link",[15,11081,11082],{},"Digital links have numerous and impactful benefits. For consumers, they enhance customer engagement by offering instant access to detailed product information, usage instructions, promotional offers, and personalized content.",[15,11084,11085],{},"This immediate access to relevant consumer information improves the shopping experience and fosters brand loyalty. On the supply chain side, digital links significantly improve supply chain traceability information. They enable brands to track products throughout their lifecycle, ensuring accurate product data, transparency, efficiency, and sustainability across the supply chain.",[15,11087,11088],{},"Additionally, digital links help brands strengthen their connection with customers by providing immediate access to product information and enabling interactions through digital channels.",[120,11090,11091],{},[538,11092,11093,11095],{},[541,11094],{},[123,11096],{"alt":11079,"height":11061,"src":11097,"width":548},"\u002Fimages\u002F2024\u002F09\u002FBenefits-of-digital-link.jpg",[22,11099,11101],{"id":11100},"how-does-a-digital-link-work","How does a digital link work?",[15,11103,11104],{},"The core principle behind digital links is simple. When a consumer or a business scans a digital link QR code or another data carrier (such as a data matrix or linear barcodes), they are directed to a brand-owned web page that contains structured data about the product. This web address, also known as a URI (Uniform Resource Identifier), serves as the digital format for sharing information.",[15,11106,11107],{},"For instance, a consumer scanning a QR code on a food item’s packaging may be redirected to a brand-owned web page that details product availability, nutritional content, and potential allergens. On the other hand, businesses can use the same code for supply chain operations, tracking inventory, ensuring compliance with regulatory requirements, and much more.",[2686,11109,11111],{"id":11110},"the-uri-structure","The URI structure",[15,11113,11114],{},"The URI structure is a critical component of the digital link standard. It is a simple yet sophisticated system that integrates product identifiers and web addresses into a URI.",[15,11116,11117],{},"The URI structure is designed with several key elements, including domain, ID key, identifiers, qualifiers, and attributes. This structure is akin to a URL and is used to create a unique web address for each product.",[15,11119,11120],{},"By embedding essential product information within the URI, digital links ensure that consumers and businesses can access detailed and specific data about a product with ease. This structured approach not only enhances the accuracy of the information provided but also ensures consistency across various platforms and applications.",[2686,11122,11124],{"id":11123},"encoding-into-data-carriers","Encoding into data carriers",[15,11126,11127],{},"Digital links are encoded into data carriers, such as QR codes or Data Matrix, to provide a physical connection to the online information.",[15,11129,11130],{},"QR codes are particularly advantageous due to their widespread recognition and ease of scanning with consumer smartphones. These codes can be printed on product packaging, labels, or even promotional materials, making them highly versatile.",[15,11132,11133],{},"Advancements in printing technology have produced smaller, yet still readable, QR codes, making them ideal for use on product packaging where space is limited. By encoding digital links into these data carriers, brands can ensure that consumers have quick and easy access to a wealth of information with a simple scan.",[22,11135,11137],{"id":11136},"what-is-digital-link-connexum","What is Digital Link Connexum?",[15,11139,11140],{},"Digital Link is a comprehensive paid platform that allows businesses and brands to create and manage digital links. Unlike a standalone app, Digital Link offers an integrated solution for generating digital links that comply with the GS1 digital link standard.",[15,11142,11143],{},"With this platform, brand owners and businesses can easily create digital links that connect physical products with digital content, enhancing both customer engagement and supply chain management.",[15,11145,11146],{},"For businesses looking to get started, Digital Link offers a free version, which allows users to generate up to 5 digital links at no cost. This is an ideal option for small-scale projects or businesses wanting to explore the power of digital links before committing to a full-scale implementation.",[15,11148,11149],{},"However, for larger operations requiring more links, the paid version provides extensive tools and features to generate, track, and optimize digital links across supply chains and consumer interactions.",[22,11151,11153],{"id":11152},"gs1-digital-link-in-healthcare","GS1 Digital Link in healthcare",[15,11155,11156],{},"GS1 is a globally recognized organization that sets standards for product identification, including the digital link. The GS1 digital link standard enables healthcare providers to access supply chain traceability information, improve efficiency in supply chains, and ensure compliance with regulatory requirements.",[15,11158,11159],{},"In healthcare, digital links play a crucial role in managing product recalls, tracking inventory, and providing in-depth analysis of product usage. By connecting physical products with digital information, healthcare professionals can monitor inventory levels, optimize operations, and ensure patient safety.",[22,11161,11163],{"id":11162},"the-importance-of-digital-links-in-various-industries","The importance of digital links in various industries",[2686,11165,11167],{"id":11166},"enhanced-customer-engagement-and-brand-loyalty","Enhanced customer engagement and brand loyalty",[15,11169,11170],{},"One of the primary benefits of digital links is their ability to enhance consumer engagement. By providing relevant consumer information instantly, such as product origin, ingredients, or sustainability practices, digital links strengthen brand loyalty.",[15,11172,11173],{},"This transparency is especially valued in industries like food and beverage, where consumers are increasingly concerned about the quality and source of their products.",[15,11175,11176],{},"For brand owners, implementing digital links also allows them to offer personalized content to their customers. By directing users to a brand-owned web page, businesses can tailor their digital content to specific demographics, improving customer satisfaction and encouraging repeat business.",[120,11178,11179],{},[538,11180,11181,11183],{},[541,11182],{},[123,11184],{"alt":11167,"height":9346,"src":11185,"width":548},"\u002Fimages\u002F2024\u002F09\u002FEnhanced-customer-engagement-and-brand-loyalty.jpg",[2686,11187,11189],{"id":11188},"digital-links-in-supply-chain-management","Digital links in supply chain management",[15,11191,11192],{},"In supply chain management, digital links are invaluable tools for improving supply chain visibility. Supply chain partners can use digital links to share and access detailed information about products as they move through various stages of the supply chain. This transparency ensures that all stakeholders have accurate product data, enabling them to optimize operations and improve overall supply chain efficiency.",[15,11194,11195],{},"For example, digital links can help brand owners track product recalls more effectively by providing instant access to recall management systems. They can also use digital links to monitor quality control and track inventory levels in real-time.",[2686,11197,11199],{"id":11198},"digital-links-vs-traditional-barcodes","Digital links vs. traditional barcodes",[15,11201,11202],{},"Digital links are often compared to traditional barcodes, and while they share some similarities, digital links offer a more versatile solution.",[15,11204,11205],{},"Traditional barcodes, such as linear barcodes, store limited information and are primarily used for tracking inventory. Digital links, however, can store much more data, including web links that redirect users to digital content or brand-owned web pages.",[15,11207,11208],{},"Additionally, digital links are future-proofing the supply chain by offering a standards-based structure that allows businesses to adapt to evolving consumer needs and regulatory requirements. By incorporating digital and physical elements, digital links offer a comprehensive product packaging and tracking solution.",[2686,11210,11212],{"id":11211},"retail-and-consumer-goods-applications","Retail and consumer goods applications",[15,11214,11215],{},"Digital links have numerous applications in the retail and consumer goods industries. Retailers can use digital links on product packaging to give consumers instant access to detailed product information, such as ingredients, usage instructions, and sustainability practices.",[15,11217,11218],{},"Brands can leverage these links for marketing campaigns, offering promotions, loyalty program sign-ups, and interactive brand stories. Additionally, retailers can track inventory in real-time, streamlining stock management and reducing losses.",[15,11220,11221],{},"By integrating digital links into their operations, retailers can enhance the shopping experience, improve operational efficiency, and build stronger connections with their customers.",[2686,11223,11225],{"id":11224},"food-and-beverage-applications","Food and beverage applications",[15,11227,11228],{},"Digital links are also widely used in the food and beverage industry. They provide farm-to-table traceability, offering consumers transparency about the origin and processing of food items.",[15,11230,11231],{},"This transparency is crucial for building trust with consumers, especially in an era where food safety and sustainability are top concerns. Manufacturers can quickly manage recalls if needed, ensuring consumer safety and maintaining brand integrity. Consumers can access detailed nutritional information and allergen warnings, helping them make informed choices.",[15,11233,11234],{},"Additionally, digital links enable brands to provide information on sustainability practices and ethical sourcing, helping to combat counterfeiting and build trust with consumers. By incorporating digital links, the food and beverage industry can enhance transparency, improve safety, and foster consumer trust.",[120,11236,11237],{},[538,11238,11239,11241],{},[541,11240],{},[123,11242],{"alt":11225,"height":9346,"src":11243,"width":548},"\u002Fimages\u002F2024\u002F09\u002FFood-and-beverage-applications.jpg",[22,11245,11247],{"id":11246},"how-to-use-digital-links-in-your-business","How to use digital links in your business",[2686,11249,11251],{"id":11250},"step-1-choose-your-data-carrier","Step 1: Choose your data carrier",[15,11253,11254],{},"To implement digital links, businesses must first select a data carrier, such as a QR code, data matrix, or linear barcode. Advancements in printing technology have produced smaller, yet still readable, QR codes, making them ideal for use on product packaging where space is limited.",[15,11256,11257],{},"QR codes are the most commonly used data carriers because of their versatility and ease of scanning. Other data carriers, like data matrices, may be preferred in industries with strict space constraints, such as healthcare or electronics.",[2686,11259,11261],{"id":11260},"step-2-create-a-digital-link-qr-code","Step 2: Create a digital link QR code",[15,11263,11264],{},"Once you’ve chosen your data carrier, use a digital link app to generate your digital link QR code. This code will contain a web address redirecting users to a brand-owned web page or a centralized database containing relevant product information.",[2686,11266,11268],{"id":11267},"step-3-implement-the-digital-link","Step 3: Implement the digital link",[15,11270,11271],{},"Next, implement the digital link on your product packaging or other physical product displays. Ensure that the digital link is easy to scan and visible to both consumers and B2B partners. This will allow all stakeholders in your supply chain to access vital information at any time.",[2686,11273,11275],{"id":11274},"step-4-monitor-and-optimize","Step 4: Monitor and optimize",[15,11277,11278],{},"After implementation, monitor how the digital link is performing. Track how many users scan the code, which digital content they access, and how you can improve the consumer experience. Use this information to adjust your digital content and ensure that the digital link continues to provide value to your customers.",[22,11280,11282],{"id":11281},"the-future-of-digital-links","The future of digital links",[15,11284,11285],{},"As businesses continue to look for ways to enhance customer satisfaction and optimize operations, digital links are becoming an essential part of the modern supply chain. By offering instant access to detailed product information, digital links provide a digital connection between consumers, businesses, and supply chain partners.",[15,11287,11288,11289,11293],{},"Moreover, the ",[258,11290,4620],{"href":11291,"rel":11292},"https:\u002F\u002Fwww.gs1.org\u002Fstandards\u002Fgs1-digital-link",[3794]," standard ensures that digital links remain a reliable tool for data sharing and supply chain traceability across industries. From healthcare to retail to food and beverage, digital links are shaping the future of consumer engagement, product traceability, and regulatory compliance.",[120,11295,11296],{},[538,11297,11298,11300],{},[541,11299],{},[123,11301],{"alt":11282,"height":9346,"src":11302,"width":548},"\u002Fimages\u002F2024\u002F09\u002FThe-future-of-digital-links.jpg",[22,11304,10984],{"id":10983},[15,11306,11307],{},"Digital links are transforming how businesses connect with consumers and manage their supply chains. By bridging the gap between physical products and digital content, digital links enable brand owners to offer relevant consumer information, strengthen brand loyalty, and optimize supply chain efficiency. Whether you’re in healthcare, retail, or any other industry, digital links are a versatile and essential tool for future-proofing your operations.",[15,11309,11310],{},"Now that you understand digital links and how to use them, you can start exploring how to implement this innovative solution in your business. With the right strategy, digital links can enhance consumer engagement, streamline supply chain operations, and provide your customers with the in-depth information they need to make informed purchasing decisions.",{"title":144,"searchDepth":145,"depth":145,"links":11312},[11313,11314,11315,11316,11320,11321,11322,11329,11335,11336],{"id":11045,"depth":148,"text":11046},{"id":11065,"depth":148,"text":11066},{"id":11078,"depth":148,"text":11079},{"id":11100,"depth":148,"text":11101,"children":11317},[11318,11319],{"id":11110,"depth":145,"text":11111},{"id":11123,"depth":145,"text":11124},{"id":11136,"depth":148,"text":11137},{"id":11152,"depth":148,"text":11153},{"id":11162,"depth":148,"text":11163,"children":11323},[11324,11325,11326,11327,11328],{"id":11166,"depth":145,"text":11167},{"id":11188,"depth":145,"text":11189},{"id":11198,"depth":145,"text":11199},{"id":11211,"depth":145,"text":11212},{"id":11224,"depth":145,"text":11225},{"id":11246,"depth":148,"text":11247,"children":11330},[11331,11332,11333,11334],{"id":11250,"depth":145,"text":11251},{"id":11260,"depth":145,"text":11261},{"id":11267,"depth":145,"text":11268},{"id":11274,"depth":145,"text":11275},{"id":11281,"depth":148,"text":11282},{"id":10983,"depth":148,"text":10984},"What is digital link and how to use it? Easily create digital link QR codes to boost customer engagement and improve supply chain efficiency.",{},"\u002Fimages\u002F2024\u002F09\u002FWhat-is-digital-link-and-how-to-use-it.jpg","\u002Fguides\u002Fwhat-is-digital-link-and-how-to-use-it","2024-09-12T16:48:01+02:00",{"title":11029,"description":11337},"\u002Fguides\u002Fwhat-is-digital-link-and-how-to-use-it\u002F","guides\u002Fwhat-is-digital-link-and-how-to-use-it","2024-09-12T16:48:04+02:00","a5yK3TE3v2MWudUfrz9WJovBHGEonwpT9lJaaPJ4EY0",{"id":11348,"title":11349,"author":7,"body":11350,"category":7,"description":12130,"extension":157,"heading":12131,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":12132,"navigation":159,"ogImage":12133,"path":12134,"publishedAt":12135,"sections":7,"seo":12136,"sourcePath":9315,"stem":12137,"updatedAt":12138,"videos":7,"__hash__":12139},"pages\u002Fguides\u002Fpharmaceutical-packaging.md","Pharmaceutical packaging: global standards and local rules",{"type":9,"value":11351,"toc":12070},[11352],[12,11353,11354,11357,11360,11363,11366,11369,11375,11378,11388,11392,11395,11398,11402,11408,11411,11417,11420,11426,11429,11435,11438,11444,11447,11456,11460,11463,11469,11472,11478,11481,11487,11490,11499,11503,11506,11512,11515,11521,11524,11530,11533,11539,11542,11551,11555,11558,11564,11567,11573,11576,11582,11585,11594,11598,11601,11605,11611,11614,11620,11623,11629,11632,11638,11641,11646,11649,11658,11664,11667,11673,11676,11681,11684,11689,11692,11698,11701,11705,11708,11728,11737,11741,11744,11750,11753,11758,11761,11767,11770,11773,11777,11780,11786,11793,11800,11807,11814,11818,11821,11825,11828,11847,11851,11854,11880,11883,11886,11906,11915,11919,11922,11942,11946,11949,11969,11973,11976,11996,12000,12003,12023,12027,12030,12050,12059,12061,12064,12067],{},[15,11355,11356],{},"Pharmaceutical packaging plays a crucial role in the pharmaceutical industry, ensuring pharmaceutical products’ safety, efficacy, and compliance. It is not just about creating an appealing exterior but about incorporating vital elements that protect the medication, provide essential information to consumers, and meet stringent regulatory standards. The complexity of pharmaceutical packaging arises from the need to balance functionality with regulatory compliance, safety, and product integrity.",[15,11358,11359],{},"The pharmaceutical industry is heavily regulated, with packaging being a critical component of the drug delivery system. Every detail, from the type of materials used to the information displayed, must meet specific standards set by regulatory authorities worldwide. These standards ensure that the packaging protects the drug from environmental factors, provides clear instructions and warnings to patients and healthcare providers, and helps prevent counterfeiting and misuse.",[15,11361,11362],{},"Global standards in pharmaceutical packaging include guidelines from organizations like the Food and Drug Administration (FDA) in the United States, the European Medicines Agency (EMA) in the European Union, and other national regulatory bodies. These standards typically mandate information such as the drug’s name, dosage, active ingredients, batch number, expiry date, and storage conditions, all of which are crucial for ensuring safety and medication efficacy.",[15,11364,11365],{},"Local regulations add another layer of complexity. For instance, India’s requirement for QR codes on pharmaceutical packaging is a significant step towards enhancing drug traceability and preventing counterfeit products. These QR codes provide detailed information about the drug, including its manufacturing and expiry dates, batch number, and more, which can be easily accessed by scanning the code with a smartphone.",[15,11367,11368],{},"In addition to meeting regulatory requirements, modern pharmaceutical packaging must leverage technological advancements to improve the overall supply chain and patient experience. GS1 2D barcodes with digital links are a prime example of how technology can enhance pharmaceutical packaging.",[15,11370,11371,11372,11374],{},"By incorporating GS1 2D barcodes with digital links, pharmaceutical companies and packaging solution providers can significantly enhance the functionality and safety of their packaging. Solutions like those offered by ",[258,11373,504],{"href":503}," provide robust tools for implementing these advanced barcodes, ensuring seamless integration and comprehensive data management.",[15,11376,11377],{},"In summary, pharmaceutical packaging is a multifaceted discipline that requires a deep understanding of regulatory requirements, technological advancements, and market demands. This guide aims to provide a comprehensive overview of the essential aspects of pharmaceutical packaging, helping industry professionals navigate the complexities and ensure their products are safe, effective, and compliant.",[120,11379,11380],{},[538,11381,11382,11384],{},[541,11383],{},[123,11385],{"alt":11386,"height":3058,"src":11387,"width":548},"Pharmaceutical packaging is a multifaceted discipline","\u002Fimages\u002F2024\u002F07\u002Fpharmaceutical-packaging-is-a-multifaceted-discipline.jpg",[22,11389,11391],{"id":11390},"what-is-pharmaceutical-packaging","What is pharmaceutical packaging?",[15,11393,11394],{},"Pharmaceutical packaging involves the processes, materials, and technologies used to contain and protect drug products from the point of manufacture to the end user.",[15,11396,11397],{},"It is a critical aspect of the pharmaceutical industry, ensuring that medications are safe, effective, and accessible to patients. Pharmaceutical packaging encompasses a range of components, each serving specific functions to meet regulatory requirements, maintain product integrity, and support patient adherence.",[22,11399,11401],{"id":11400},"functions-of-pharmaceutical-packaging","Functions of pharmaceutical packaging",[2686,11403,11405],{"id":11404},"protection",[183,11406,11407],{},"Protection",[15,11409,11410],{},"The primary function of pharmaceutical packaging is to protect the drug product from physical damage and environmental factors such as light, moisture, oxygen, and contamination. This ensures that the medication remains effective and safe to use throughout its shelf life.",[2686,11412,11414],{"id":11413},"information",[183,11415,11416],{},"Information",[15,11418,11419],{},"Packaging is a key information source for patients, healthcare professionals, and regulatory authorities. It includes essential details such as the drug name, dosage instructions, active ingredients, batch number, expiry date, manufacturer information, and storage conditions. This information is crucial for the correct use of the medication and for ensuring safety.",[2686,11421,11423],{"id":11422},"compliance-and-regulation",[183,11424,11425],{},"Compliance and regulation",[15,11427,11428],{},"Pharmaceutical packaging must comply with stringent regulatory requirements set by authorities such as the FDA, EMA, and other national bodies. These regulations ensure that the packaging is tamper-evident, child-resistant where necessary, and properly labeled with all required information.",[2686,11430,11432],{"id":11431},"convenience-and-adherence",[183,11433,11434],{},"Convenience and adherence",[15,11436,11437],{},"Packaging can significantly impact patient adherence to medication regimens. Features such as easy-to-open containers, clear labeling, and convenient dosage forms (e.g., blister packs or pre-filled syringes) help patients take their medications correctly and consistently.",[2686,11439,11441],{"id":11440},"marketing-and-branding",[183,11442,11443],{},"Marketing and branding",[15,11445,11446],{},"Packaging also plays a role in the marketing and branding of pharmaceutical products. It helps distinguish one product from another and can convey important aspects of the brand, such as quality and reliability.",[120,11448,11449],{},[538,11450,11451,11453],{},[541,11452],{},[123,11454],{"alt":11401,"height":3058,"src":11455,"width":548},"\u002Fimages\u002F2024\u002F07\u002FFunctions-of-pharmaceutical-packaging.jpg",[22,11457,11459],{"id":11458},"components-of-pharmaceutical-packaging","Components of pharmaceutical packaging",[15,11461,11462],{},"Pharmaceutical packaging is typically divided into three main types.",[2686,11464,11466],{"id":11465},"primary-packaging",[183,11467,11468],{},"Primary packaging",[15,11470,11471],{},"This is the packaging that comes into direct contact with the drug product. It includes items such as blister packs, bottles, vials, ampoules, and pre-filled syringes. Primary materials must be inert and not interact with the medication. They provide the first line of defense against contamination and degradation.",[2686,11473,11475],{"id":11474},"secondary-packaging",[183,11476,11477],{},"Secondary packaging",[15,11479,11480],{},"This is the packaging that contains the primary packaging. Examples include boxes, cartons, and outer wrappers. Secondary packaging provides additional protection during transportation and storage and often contains important information about the drug.",[2686,11482,11484],{"id":11483},"tertiary-packaging",[183,11485,11486],{},"Tertiary Packaging",[15,11488,11489],{},"Tertiary includes crates, pallets, and large containers used for bulk handling and distribution. It ensures that large quantities of pharmaceutical products can be transported safely and efficiently.",[120,11491,11492],{},[538,11493,11494,11496],{},[541,11495],{},[123,11497],{"alt":11459,"height":3058,"src":11498,"width":548},"\u002Fimages\u002F2024\u002F07\u002FComponents-of-pharmaceutical-packaging.jpg",[22,11500,11502],{"id":11501},"regulatory-requirements-in-the-pharmaceutical-industry","Regulatory requirements in the pharmaceutical industry",[15,11504,11505],{},"Pharmaceutical packaging is subject to rigorous regulatory requirements designed to ensure the safety and efficacy of drug products. These requirements can vary by country but generally include the following ones.",[3191,11507,11509],{"id":11508},"tamper-evident-features",[183,11510,11511],{},"Tamper-evident features",[15,11513,11514],{},"Packaging must have features that make it evident if it has been opened or altered. This helps prevent tampering and ensures that the medication is safe to use.",[3191,11516,11518],{"id":11517},"child-resistant-packaging",[183,11519,11520],{},"Child-resistant packaging",[15,11522,11523],{},"Certain medications must be packaged in a way that makes it difficult for children to open, thereby reducing the risk of accidental ingestion.",[3191,11525,11527],{"id":11526},"clear-labeling",[183,11528,11529],{},"Clear labeling",[15,11531,11532],{},"Labels must provide comprehensive information about the medication, including its name, strength, dosage instructions, and warnings. This helps ensure that patients and healthcare professionals use the medication correctly.",[3191,11534,11536],{"id":11535},"serialization-and-traceability",[183,11537,11538],{},"Serialization and traceability",[15,11540,11541],{},"Regulatory bodies increasingly require pharmaceutical products to have unique identifiers (such as barcodes or QR codes) that allow tracking throughout the supply chain. This helps prevent counterfeit drugs from entering the market and facilitates efficient recalls if necessary.",[120,11543,11544],{},[538,11545,11546,11548],{},[541,11547],{},[123,11549],{"alt":11502,"height":3058,"src":11550,"width":548},"\u002Fimages\u002F2024\u002F07\u002FRegulatory-requirements-in-the-pharmaceutical-industry.jpg",[22,11552,11554],{"id":11553},"technology-in-the-pharmaceutical-packaging-industry","Technology in the pharmaceutical packaging industry",[15,11556,11557],{},"The pharmaceutical packaging industry is continually evolving, with new technologies enhancing the functionality and safety of packaging. Some notable advancements include smart packaging solutions, GS1 2D barcodes or digital link QR codes, and more sustainable packaging materials.",[2686,11559,11561],{"id":11560},"smart-packaging",[183,11562,11563],{},"Smart packaging",[15,11565,11566],{},"Incorporates electronic components such as sensors and indicators to monitor the condition of the drug product. For example, temperature-sensitive labels can indicate if a medication has been exposed to temperatures outside the recommended range.",[2686,11568,11570],{"id":11569},"gs1-2d-barcodes",[183,11571,11572],{},"GS1 2D barcodes",[15,11574,11575],{},"These barcodes can store more information than traditional barcodes and include digital links to comprehensive online data. This improves traceability and counterfeiting prevention and provides instant access to detailed product information.",[2686,11577,11579],{"id":11578},"sustainable-packaging",[183,11580,11581],{},"Sustainable packaging",[15,11583,11584],{},"The drug packaging industry increasingly focuses on using environmentally friendly materials and reducing packaging waste. This includes using biodegradable materials and optimizing packaging designs to minimize excess material.",[120,11586,11587],{},[538,11588,11589,11591],{},[541,11590],{},[123,11592],{"alt":11554,"height":546,"src":11593,"width":548},"\u002Fimages\u002F2024\u002F07\u002FTechnology-in-the-pharmaceutical-packaging-industry.jpg",[22,11595,11597],{"id":11596},"mandatory-information-for-pharmaceutical-and-packaging-companies","Mandatory information for pharmaceutical and packaging companies",[15,11599,11600],{},"Pharmaceutical packaging must include specific, detailed information to comply with regulatory requirements and ensure the safety and efficacy of the drug product. This mandatory information helps prevent medication errors, enhances traceability, and provides essential guidance for patients and healthcare professionals. Understanding these requirements is crucial for packaging manufacturers and companies in the pharmaceutical packaging market to meet regulatory standards and protect public health.",[2686,11602,11604],{"id":11603},"key-elements-of-mandatory-information","Key elements of mandatory information",[3191,11606,11608],{"id":11607},"drug-name",[183,11609,11610],{},"Drug name",[15,11612,11613],{},"The packaging must clearly display the medication’s generic name and brand name. This helps avoid confusion, especially for patients who may be taking multiple medications.",[3191,11615,11617],{"id":11616},"dosage-instructions",[183,11618,11619],{},"Dosage instructions",[15,11621,11622],{},"Precise dosage instructions are vital for ensuring that patients take their medication correctly. This includes the recommended dose, frequency of administration, and route (e.g., oral, injectable).",[3191,11624,11626],{"id":11625},"active-ingredients",[183,11627,11628],{},"Active ingredients",[15,11630,11631],{},"A list of active ingredients and their concentrations is required to inform patients and healthcare providers of the drug’s composition. This is particularly important for identifying potential allergens or interactions with other medications.",[3191,11633,11635],{"id":11634},"batch-number",[183,11636,11637],{},"Batch number",[15,11639,11640],{},"Each package must include a unique batch number to facilitate traceability and recalls if necessary. The batch number allows manufacturers and regulatory authorities to track the production history.",[3191,11642,11644],{"id":11643},"expiry-date",[183,11645,8338],{},[15,11647,11648],{},"The expiry date indicates the medication’s shelf life, ensuring that patients do not use products beyond their effective and safe period. This date is critical for maintaining drug efficacy and safety.",[120,11650,11651],{},[538,11652,11653,11655],{},[541,11654],{},[123,11656],{"alt":11604,"height":546,"src":11657,"width":548},"\u002Fimages\u002F2024\u002F07\u002FKey-elements-of-mandatory-information.jpg",[3191,11659,11661],{"id":11660},"manufacturer-information",[183,11662,11663],{},"Manufacturer information",[15,11665,11666],{},"The packaging must provide details about the manufacturer, including the company’s name, address, and contact information. This ensures accountability and offers a point of contact for further information or in case of adverse events.",[3191,11668,11670],{"id":11669},"storage-conditions",[183,11671,11672],{},"Storage conditions",[15,11674,11675],{},"Specific storage instructions help maintain the drug’s stability and efficacy. These may include temperature requirements, protection from light, and humidity controls.",[3191,11677,11679],{"id":11678},"safety-information",[183,11680,225],{},[15,11682,11683],{},"Safety information includes warnings about potential adverse drug reactions, contraindications, and precautions. This section helps patients and healthcare providers avoid harmful effects and use the medication safely.",[3191,11685,11687],{"id":11686},"instructions-for-use",[183,11688,228],{},[15,11690,11691],{},"Clear instructions on how to use the medication, including any preparation or handling required before administration, are essential for ensuring correct usage.",[3191,11693,11695],{"id":11694},"regulatory-compliance-marks",[183,11696,11697],{},"Regulatory compliance marks",[15,11699,11700],{},"Packaging must display marks or symbols indicating compliance with regulatory standards, such as CE marking in the European Union or FDA approval in the United States. These marks assure users of the product’s safety and efficacy.",[22,11702,11704],{"id":11703},"importance-of-accurate-labeling","Importance of accurate labeling",[15,11706,11707],{},"Accurate labeling is a cornerstone of pharmaceutical packaging manufacturers, serving multiple critical purposes:",[214,11709,11710,11716,11722],{},[217,11711,11712,11715],{},[183,11713,11714],{},"Prevention of medication errors",": Clear and precise labeling helps prevent medication dispensing and administration errors, which can lead to serious health consequences.",[217,11717,11718,11721],{},[183,11719,11720],{},"Enhancement of patient safety",": Labeling ensures that patients use the medication safely and effectively by providing all necessary information about the drug, its usage, and potential risks.",[217,11723,11724,11727],{},[183,11725,11726],{},"Facilitation of regulatory compliance",": Meeting the labeling requirements set by regulatory bodies ensures that pharmaceutical companies comply with the law and avoid penalties or product recalls.",[120,11729,11730],{},[538,11731,11732,11734],{},[541,11733],{},[123,11735],{"alt":11704,"height":546,"src":11736,"width":548},"\u002Fimages\u002F2024\u002F07\u002FImportance-of-accurate-labeling.png",[22,11738,11740],{"id":11739},"local-requirements-and-examples","Local requirements and examples",[15,11742,11743],{},"Different countries have a different pharmaceutical market and additional specific requirements for prescription drugs and pharmaceutical packaging.",[2686,11745,11747],{"id":11746},"united-states",[183,11748,11749],{},"United States",[15,11751,11752],{},"The Food and Drug Administration (FDA) mandates child-resistant packaging for certain medications to prevent accidental ingestion by children and clear labeling systems for patient and healthcare professional guidance.",[2686,11754,11756],{"id":11755},"european-union",[183,11757,10537],{},[15,11759,11760],{},"The EU requires tamper-evident packaging to ensure the integrity of medicinal products. This includes features like seals or bands that clearly indicate if the packaging has been opened or altered.",[2686,11762,11764],{"id":11763},"india",[183,11765,11766],{},"India",[15,11768,11769],{},"Indian regulations mandate the inclusion of QR codes on pharmaceutical packaging to enhance traceability and prevent counterfeit drugs.",[15,11771,11772],{},"These QR codes store essential information about the product, including its manufacturing and expiry dates, and batch number.",[22,11774,11776],{"id":11775},"the-role-of-gs1-2d-barcodes-in-pharmaceutical-packaging","The role of GS1 2D barcodes in pharmaceutical packaging",[15,11778,11779],{},"GS1 2D barcodes with digital links are revolutionizing pharmaceutical packaging. These advanced barcodes can store more information than traditional linear barcodes and include digital links to comprehensive online data.",[2686,11781,11783],{"id":11782},"benefits-of-gs1-2d-barcodes",[183,11784,11785],{},"Benefits of GS1 2D barcodes",[15,11787,11788,11789,11792],{},"1. ",[183,11790,11791],{},"Enhanced traceability",": This provides a detailed audit trail from manufacturing to the end-user, crucial for recalls and monitoring medication adherence.",[15,11794,11795,11796,11799],{},"2. ",[183,11797,11798],{},"Counterfeit prevention",": It helps verify the authenticity of the product, reducing the risk of counterfeiting in the supply chain.",[15,11801,11802,11803,11806],{},"3. ",[183,11804,11805],{},"Improved safety",": Patients and healthcare professionals can access up-to-date information about the medication, including usage instructions and potential side effects, by scanning the barcode.",[15,11808,11809,11813],{},[258,11810,11811],{"href":503},[183,11812,504],{}," is a leading solution in this field, offering robust tools to implement GS1 2D barcodes effectively. It supports the pharmaceutical packaging market by providing seamless integration and comprehensive data management solutions.",[22,11815,11817],{"id":11816},"steps-in-pharmaceutical-packaging","Steps in pharmaceutical packaging",[15,11819,11820],{},"Pharmaceutical packaging is a complex process that involves several critical steps to ensure that drug products are safely and effectively delivered to patients. Each step in the packaging process is designed to maintain the medication’s integrity, comply with regulatory requirements, and support patient adherence. Here is a detailed look at the key steps involved in pharmaceutical packaging:",[2686,11822,11824],{"id":11823},"design-and-development","Design and development",[15,11826,11827],{},"The first step in pharmaceutical packaging is the design and development phase. This involves:",[214,11829,11830,11836,11842],{},[217,11831,11832,11835],{},[183,11833,11834],{},"Conceptualization",": Creating a packaging design that meets both functional and aesthetic requirements. This includes considering the type of medication, the target patient population, and the branding strategy.",[217,11837,11838,11841],{},[183,11839,11840],{},"Material selection",": Appropriate materials must be chosen for primary, secondary, and tertiary packaging. The materials must be compatible with the drug product and provide adequate protection from environmental factors and contamination.",[217,11843,11844,11846],{},[183,11845,9845],{},": Ensuring that the packaging design meets all regulatory standards and guidelines, such as those set by the FDA, EMA, and other relevant authorities.",[2686,11848,11850],{"id":11849},"prototyping-and-testing","Prototyping and testing",[15,11852,11853],{},"Once the initial design is completed, prototypes are created and subjected to rigorous testing.",[214,11855,11856,11862,11868,11874],{},[217,11857,11858,11861],{},[183,11859,11860],{},"Prototype development",": Creating physical packaging samples based on the design specifications.",[217,11863,11864,11867],{},[183,11865,11866],{},"Stability testing",": Assessing how the packaging performs under various environmental conditions, such as temperature, humidity, and light exposure. This ensures that the packaging can protect the medication throughout its shelf life.",[217,11869,11870,11873],{},[183,11871,11872],{},"Compatibility testing",": Ensuring that the packaging materials do not interact negatively with the drug product, potentially affecting its safety or efficacy.",[217,11875,11876,11879],{},[183,11877,11878],{},"User testing",": Evaluating the usability of the packaging with real patients and healthcare providers to ensure it meets their needs and is easy to use.",[2686,11881,1642],{"id":11882},"manufacturing",[15,11884,11885],{},"After successful prototyping and testing, the packaging design moves into the manufacturing phase.",[214,11887,11888,11894,11900],{},[217,11889,11890,11893],{},[183,11891,11892],{},"Material procurement",": Sourcing the necessary materials for production, ensuring they meet quality standards and regulatory requirements.",[217,11895,11896,11899],{},[183,11897,11898],{},"Production line setup",": Setting up the production line to manufacture the packaging components. This involves configuring machinery and processes to handle the specific materials and design features.",[217,11901,11902,11905],{},[183,11903,11904],{},"Quality control",": Implementing strict quality control measures to ensure consistency and compliance with design specifications. This includes regular inspections and testing during the manufacturing process.",[120,11907,11908],{},[538,11909,11910,11912],{},[541,11911],{},[123,11913],{"alt":1642,"height":546,"src":11914,"width":548},"\u002Fimages\u002F2024\u002F07\u002FManufacturing.png",[2686,11916,11918],{"id":11917},"filling-and-sealing","Filling and sealing",[15,11920,11921],{},"The filling and sealing step involves placing the drug product into its primary packaging and ensuring it is securely sealed.",[214,11923,11924,11930,11936],{},[217,11925,11926,11929],{},[183,11927,11928],{},"Sterile environments",": This step is carried out in cleanroom environments for medications requiring sterility to prevent contamination.",[217,11931,11932,11935],{},[183,11933,11934],{},"Automated filling",": Utilizing automated machinery to accurately fill packaging units with the correct medication dosage. This ensures precision and consistency.",[217,11937,11938,11941],{},[183,11939,11940],{},"Sealing",": Ensuring that the primary packaging is properly sealed to protect the medication from external factors. This may involve techniques such as heat sealing, ultrasonic sealing, or adhesive application.",[2686,11943,11945],{"id":11944},"labeling","Labeling",[15,11947,11948],{},"Accurate labeling is critical for compliance and patient safety.",[214,11950,11951,11957,11963],{},[217,11952,11953,11956],{},[183,11954,11955],{},"Label creation",": Designing labels that include all mandatory information, such as drug name, dosage instructions, active ingredients, batch number, expiry date, and manufacturer details.",[217,11958,11959,11962],{},[183,11960,11961],{},"Printing and application",": Labels are printed with high-quality inks and materials to ensure durability and legibility. They are then applied to the primary and secondary packaging using automated or manual processes.",[217,11964,11965,11968],{},[183,11966,11967],{},"Verification",": Conduct thorough checks to ensure all labels are accurate and correctly applied. This step is crucial for meeting regulatory requirements and ensuring safety.",[2686,11970,11972],{"id":11971},"secondary-and-tertiary-packaging","Secondary and tertiary packaging",[15,11974,11975],{},"Once the primary packaging is filled, sealed, and labeled, it is placed into secondary and tertiary packaging for distribution.",[214,11977,11978,11984,11990],{},[217,11979,11980,11983],{},[183,11981,11982],{},"Cartoning",": Placing primary packaging units into secondary packaging such as cartons or boxes. This step may also include adding package inserts with additional information for patients and healthcare providers.",[217,11985,11986,11989],{},[183,11987,11988],{},"Aggregation",": Grouping secondary packages into larger units for transportation. This may involve placing cartons into larger boxes or onto pallets.",[217,11991,11992,11995],{},[183,11993,11994],{},"Security features",": Adding tamper-evident features and serialization codes to secondary and tertiary packaging to enhance security and traceability.",[2686,11997,11999],{"id":11998},"quality-assurance","Quality Assurance",[15,12001,12002],{},"Quality assurance (QA) is a continuous process throughout the packaging stages.",[214,12004,12005,12011,12017],{},[217,12006,12007,12010],{},[183,12008,12009],{},"In-process checks",": Performing regular inspections and tests during each stage of the packaging process to identify and correct any issues immediately.",[217,12012,12013,12016],{},[183,12014,12015],{},"Final inspection",": Conducting a comprehensive inspection of the finished product to ensure it meets all quality standards and regulatory requirements.",[217,12018,12019,12022],{},[183,12020,12021],{},"Documentation",": Maintaining detailed records of the packaging process, including materials used, test results, and QA checks. This documentation is essential for regulatory compliance and traceability.",[2686,12024,12026],{"id":12025},"distribution-and-logistics","Distribution and logistics",[15,12028,12029],{},"The final step involves preparing the packaged products for distribution.",[214,12031,12032,12038,12044],{},[217,12033,12034,12037],{},[183,12035,12036],{},"Storage",": Ensuring that packaged products are stored in conditions that maintain integrity and stability, such as controlled temperature and humidity.",[217,12039,12040,12043],{},[183,12041,12042],{},"Transportation",": Coordinating the logistics of transporting packaged products to distribution centers, pharmacies, and healthcare facilities. This includes ensuring that transportation conditions meet regulatory requirements and protect the products from damage.",[217,12045,12046,12049],{},[183,12047,12048],{},"Supply chain management",": Implementing systems to track and manage the movement of packaged products throughout the supply chain, ensuring timely and efficient delivery.",[120,12051,12052],{},[538,12053,12054,12056],{},[541,12055],{},[123,12057],{"alt":12026,"height":546,"src":12058,"width":548},"\u002Fimages\u002F2024\u002F07\u002FDistribution-and-logistics.jpg",[22,12060,10984],{"id":10983},[15,12062,12063],{},"Pharmaceutical packaging is a vital component of the pharmaceutical industry, encompassing a range of materials and processes to protect and inform.",[15,12065,12066],{},"Adhering to global standards and local regulations, such as India’s QR code requirement, ensures the safety and efficacy of a pharmaceutical company.",[15,12068,12069],{},"Advanced solutions like GS1 2D barcodes with digital links significantly enhance packaging, improving traceability, counterfeit prevention, and safety. The pharmaceutical packaging market continues to evolve, integrating innovative technologies to meet the growing demands of the global market.",{"title":144,"searchDepth":145,"depth":145,"links":12071},[12072,12073,12080,12085,12091,12096,12110,12111,12116,12119,12129],{"id":11390,"depth":148,"text":11391},{"id":11400,"depth":148,"text":11401,"children":12074},[12075,12076,12077,12078,12079],{"id":11404,"depth":145,"text":11407},{"id":11413,"depth":145,"text":11416},{"id":11422,"depth":145,"text":11425},{"id":11431,"depth":145,"text":11434},{"id":11440,"depth":145,"text":11443},{"id":11458,"depth":148,"text":11459,"children":12081},[12082,12083,12084],{"id":11465,"depth":145,"text":11468},{"id":11474,"depth":145,"text":11477},{"id":11483,"depth":145,"text":11486},{"id":11501,"depth":148,"text":11502,"children":12086},[12087,12088,12089,12090],{"id":11508,"depth":3408,"text":11511},{"id":11517,"depth":3408,"text":11520},{"id":11526,"depth":3408,"text":11529},{"id":11535,"depth":3408,"text":11538},{"id":11553,"depth":148,"text":11554,"children":12092},[12093,12094,12095],{"id":11560,"depth":145,"text":11563},{"id":11569,"depth":145,"text":11572},{"id":11578,"depth":145,"text":11581},{"id":11596,"depth":148,"text":11597,"children":12097},[12098],{"id":11603,"depth":145,"text":11604,"children":12099},[12100,12101,12102,12103,12104,12105,12106,12107,12108,12109],{"id":11607,"depth":3408,"text":11610},{"id":11616,"depth":3408,"text":11619},{"id":11625,"depth":3408,"text":11628},{"id":11634,"depth":3408,"text":11637},{"id":11643,"depth":3408,"text":8338},{"id":11660,"depth":3408,"text":11663},{"id":11669,"depth":3408,"text":11672},{"id":11678,"depth":3408,"text":225},{"id":11686,"depth":3408,"text":228},{"id":11694,"depth":3408,"text":11697},{"id":11703,"depth":148,"text":11704},{"id":11739,"depth":148,"text":11740,"children":12112},[12113,12114,12115],{"id":11746,"depth":145,"text":11749},{"id":11755,"depth":145,"text":10537},{"id":11763,"depth":145,"text":11766},{"id":11775,"depth":148,"text":11776,"children":12117},[12118],{"id":11782,"depth":145,"text":11785},{"id":11816,"depth":148,"text":11817,"children":12120},[12121,12122,12123,12124,12125,12126,12127,12128],{"id":11823,"depth":145,"text":11824},{"id":11849,"depth":145,"text":11850},{"id":11882,"depth":145,"text":1642},{"id":11917,"depth":145,"text":11918},{"id":11944,"depth":145,"text":11945},{"id":11971,"depth":145,"text":11972},{"id":11998,"depth":145,"text":11999},{"id":12025,"depth":145,"text":12026},{"id":10983,"depth":148,"text":10984},"How digital link QR codes support pharmaceutical packaging: product safety, efficacy and regulatory compliance in one code.","Pharmaceutical packaging: a guide to global standards and local requirements",{},"\u002Fimages\u002F2024\u002F07\u002F9-packaging-for-pharmaceutics.png","\u002Fguides\u002Fpharmaceutical-packaging","2024-07-24T18:45:12+02:00",{"title":11349,"description":12130},"guides\u002Fpharmaceutical-packaging","2024-07-25T14:46:44+02:00","H_577x0iYi2zNR1MeTFkm_KCbYkFwCKlrsPAefUnCOY",{"id":12141,"title":12142,"author":7,"body":12143,"category":7,"description":12570,"extension":157,"heading":12571,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":12572,"navigation":159,"ogImage":12573,"path":12574,"publishedAt":12575,"sections":7,"seo":12576,"sourcePath":12577,"stem":12578,"updatedAt":12579,"videos":7,"__hash__":12580},"pages\u002Fguides\u002Fdigital-links-product-compliance.md","How to simplify product compliance • Digital Link",{"type":9,"value":12144,"toc":12550},[12145],[12,12146,12147,12150,12154,12161,12164,12171,12178,12188,12192,12202,12212,12215,12219,12222,12226,12237,12240,12250,12254,12266,12269,12272,12282,12286,12289,12296,12303,12307,12310,12317,12320,12327,12334,12337,12344,12347,12350,12354,12357,12361,12368,12371,12375,12382,12385,12387,12394,12397,12401,12408,12411,12415,12422,12425,12429,12436,12439,12443,12446,12453,12460,12467,12474,12481,12484,12494,12496,12503,12510,12516,12519,12525,12544,12547],{},[15,12148,12149],{},"As product compliance regulations proliferate worldwide, consumer product manufacturers face mounting pressures to transparently demonstrate adherence to applicable regulatory requirements. Digital links provide an optimal solution, granting regulators and supply chain partners on-demand access to comprehensive product compliance data through online channels. This guide explores how brands can leverage digital links to meet regulatory compliance across diverse global markets.",[22,12151,12153],{"id":12152},"what-is-product-compliance","What is product compliance?",[15,12155,12156,12157,12160],{},"Product compliance refers to the need for consumer products to ",[183,12158,12159],{},"adhere to all applicable laws, regulations, standards, and restrictions"," imposed by government authorities in the markets where those products are manufactured, distributed, and sold.",[15,12162,12163],{},"It encompasses meeting extensive labeling and information disclosure requirements, attaining necessary safety testing and certifications, and avoiding prohibited materials or processes.",[15,12165,12166,12167,12170],{},"Product compliance spans regulations for safety, quality, environmental impact, labor practices, and more. Essentially, ",[183,12168,12169],{},"product compliance entails strict conformity"," to the myriad regulatory requirements and restrictions impacting global commerce.",[15,12172,12173,12174,12177],{},"Adhering to product regulatory compliance demands requires significant effort and various due diligence measures from consumer product companies ",[183,12175,12176],{},"across all operations, from design to retail",", as regulations continuously evolve worldwide. Robust compliance is mandatory for market access and avoiding costly penalties.",[120,12179,12180],{},[538,12181,12182,12184],{},[541,12183],{},[123,12185],{"alt":12186,"height":546,"src":12187,"width":548},"wine labels","\u002Fimages\u002F2023\u002F08\u002Fwine-labels.png",[22,12189,12191],{"id":12190},"what-are-digital-links-and-how-can-they-help-with-product-regulatory-compliance","What are digital links, and how can they help with product regulatory compliance?",[15,12193,12194,12195,4518,12198,12201],{},"Digital links are a new type of barcode introduced by GS1 that combines product identifiers with the power of the Internet. ",[258,12196,12197],{"href":4618},"GS1 digital links",[183,12199,12200],{},"connect to online product information"," when scanned by a smartphone or other device, like a cashier scanner at a point of sale. They empower brands to furnish supplementary compliance data digitally without overcrowding packaging.",[15,12203,12204,12205,12208,12209],{},"Digital links allow consumers, regulators, retailers, and other supply chain partners worldwide to easily access product compliance data on-demand by scanning a product’s digital link QR code. The links point to specified web URLs where companies can host ",[183,12206,12207],{},"expansive product compliance information"," to share openly with regulators and customers. Discover ",[258,12210,12211],{"href":5035},"here some examples and use cases!",[15,12213,12214],{},"Whether meeting food labeling requirements, providing sustainability certifications, listing ingredients and allergens, or linking to other regulatory approvals, digital links will enable companies and brands to deliver this extra compliance data through online channels.",[22,12216,12218],{"id":12217},"key-regulatory-drivers-for-product-compliance","Key regulatory drivers for product compliance",[15,12220,12221],{},"Product manufacturers face proliferating regulatory demands worldwide as new product compliance regulations are introduced by market surveillance authorities. This necessitates that consumer product goods companies provide amplified transparency and accessible compliance data.",[2686,12223,12225],{"id":12224},"expanding-eu-product-compliance-regulations","Expanding EU product compliance regulations",[15,12227,12228,12229,12233,12234,254],{},"The European Union recently enacted broadened product compliance regulations, including a mandatory listing of ingredients and ",[258,12230,12232],{"href":5262,"rel":12231,"target":3795},[3793,3794],"nutrition information for wine",", along with required ",[258,12235,12236],{"href":5258},"recycling instructions on product packaging",[15,12238,12239],{},"For instance, all wine producers selling in the EU must now label ingredients like added sulfites along with full nutrition facts – a significant change from the previous policy. These additions help consumers with allergies make informed choices but prove challenging for brands to squeeze on the packaging.",[15,12241,181,12242,12245,12246,12249],{},[258,12243,12244],{"href":3840},"European Digital Product Passport"," initiative also seeks to ",[183,12247,12248],{},"centralize product compliance data online"," in a digital format. This escalates pressures on consumer brands to provide EU regulators and supply chain partners with expanded digital access to comprehensive product compliance information.",[2686,12251,12253],{"id":12252},"evolving-us-fda-food-labeling-rules","Evolving U.S. FDA food labeling rules",[15,12255,12256,12257,12260,12261,12265],{},"In the United States, the FDA imposes strict regulatory product compliance requirements for ",[183,12258,12259],{},"nutritional and ingredient labeling"," on food products. These extensive ",[258,12262,6496],{"href":12263,"rel":12264,"target":3795},"https:\u002F\u002Fwww.fda.gov\u002Fregulatory-information\u002Fsearch-fda-guidance-documents\u002Fguidance-industry-food-labeling-guide",[3793,3794,4483]," obligate brands to list complete product data on packaging to satisfy compliance requirements.",[15,12267,12268],{},"For example, the FDA now requires that added sugars be quantified separately from total sugars per serving. Brands must also highlight major allergens like dairy in bold formatting. With limited label space, these amplified labeling rules pressure brands to find solutions for sharing mandatory compliance data.",[15,12270,12271],{},"Digital links offer a platform for sharing supplementary product details online to fulfill expanding FDA labeling regulations while maintaining packaging clarity.",[120,12273,12274],{},[538,12275,12276,12278],{},[541,12277],{},[123,12279],{"alt":12280,"height":546,"src":12281,"width":548},"food labeling rules","\u002Fimages\u002F2023\u002F08\u002Ffood-labeling-rules.png",[2686,12283,12285],{"id":12284},"rising-global-regulatory-compliance-pressures","Rising global regulatory compliance pressures",[15,12287,12288],{},"Beyond the EU and the U.S., global product compliance pressures continue escalating rapidly. Other Countries, including China, Brazil, India, and many more, have activated their own local product data regulations.",[15,12290,12291,12292,12295],{},"For instance, Brazil now requires ",[183,12293,12294],{},"warning labels on foods"," with high sugar, salt, and fat content to discourage unhealthy eating. China also enacted new laws requiring brands to provide detailed chemical composition data.",[15,12297,12298,12299,12302],{},"This multifaceted patchwork of requirements creates tremendous challenges for brands selling products worldwide to achieve full regulatory compliance on packaging alone. But digital links provide an efficient mechanism for consumer product companies to ",[183,12300,12301],{},"satisfy diverse regulatory compliance needs globally"," through online data sharing.",[22,12304,12306],{"id":12305},"benefits-of-digital-links-for-product-compliance","Benefits of digital links for product compliance",[15,12308,12309],{},"Implementing digital links offers numerous invaluable benefits for consumer product brands seeking to demonstrate regulatory compliance across global markets.",[15,12311,12312,12313,12316],{},"First and foremost, digital links provide a method to ",[183,12314,12315],{},"share mandatory product compliance data without cluttering or overwhelming packaging"," with dense regulatory text. This helps preserve appealing, consumer-friendly packaging designs instead of lengthy fine-print lists.",[15,12318,12319],{},"For example, a cereal brand could link to a separate webpage that lists any allergens, detailed ingredient profiles, and nutritional information per serving. This keeps packages free of multiple paragraphs of text while still providing access to important compliance data.",[15,12321,12322,12323,12326],{},"Additionally, digital links provide on-demand ",[183,12324,12325],{},"access to granular product regulatory compliance information"," for regulators and supply chain partners. Brands can grant authorities immediate access to in-depth compliance data through digital channels by simply sharing a link through a single QR.",[15,12328,12329,12330,12333],{},"Furthermore, digital links empower companies to rapidly ",[183,12331,12332],{},"adhere to new labeling rules and requirements"," as regulations change frequently. Brands can simply update the linked webpages instantly rather than redesigning packaging artwork each time.",[15,12335,12336],{},"If a government enacts a new requirement to list certain materials or chemical components, a manufacturer can add this info to the webpage connected to the digital link QR code right away to comply. This agility prevents regulatory non compliance events.",[15,12338,12339,12340,12343],{},"Digital links also ",[183,12341,12342],{},"mitigate risks related to product recalls"," and quality issues by increasing supply chain transparency. Brands can use links to swiftly notify retailers and consumers of problems to accelerate response times.",[15,12345,12346],{},"A food company could instantly update a link if an ingredient is recalled or a contamination issue emerges. Rapid digital notifications limit revenue losses and brand reputation damage.",[15,12348,12349],{},"Overall, digital links simplify product compliance processes, build consumer trust, and avert noncompliance issues by openly sharing product data online.",[22,12351,12353],{"id":12352},"use-cases-for-compliance-with-relevant-regulations","Use cases for compliance with relevant regulations",[15,12355,12356],{},"Many use cases exist for brands leveraging digital links to broadcast important product compliance information to regulators, retailers, and consumers:",[2686,12358,12360],{"id":12359},"sharing-ingredients-and-allergen-data","Sharing ingredients and allergen data",[15,12362,12363,12364,12367],{},"Brands can employ digital links to publish complete lists of ",[183,12365,12366],{},"product ingredients"," along with allergen warnings to safeguard consumers.",[15,12369,12370],{},"For example, a chocolate bar could link to a list indicating it contains milk and soy for allergy protection.",[2686,12372,12374],{"id":12373},"linking-sustainability-and-ethics-certifications","Linking sustainability and ethics certifications",[15,12376,12377,12378,12381],{},"Brands can direct consumers to sustainability or ethical sourcing ",[183,12379,12380],{},"certifications"," via digital links to meet ecological demands.",[15,12383,12384],{},"An apparel maker could link to fair trade partner details or certify they use less harmful dyes.",[2686,12386,10651],{"id":10650},[15,12388,12389,12390,12393],{},"Sharing ",[183,12391,12392],{},"supply chain maps, audits, and product provenance"," data through digital links augments consumer trust.",[15,12395,12396],{},"A seafood company may link to catch records and processing facility audits, for instance.",[2686,12398,12400],{"id":12399},"regulatory-approvals","Regulatory approvals",[15,12402,12403,12404,12407],{},"Manufacturers of medical devices can link to clinical trial outcomes and ",[183,12405,12406],{},"regulatory approval documents"," from health authorities to prove compliance.",[15,12409,12410],{},"Pharmaceutical brands could provide links to major study results and FDA approvals.",[2686,12412,12414],{"id":12413},"product-recall-notifications","Product recall notifications",[15,12416,12417,12418,12421],{},"If a recall develops, brands can instantly update digital links to ",[183,12419,12420],{},"notify consumers and retailers"," for accelerated safety.",[15,12423,12424],{},"For example, an appliance maker could update a link with repair instructions if a defect emerges.",[2686,12426,12428],{"id":12427},"expiration-and-disposal-details","Expiration and disposal details",[15,12430,12431,12432,12435],{},"Instructions for verifying ",[183,12433,12434],{},"food expiration dates and proper disposal ","can be linked to help consumers reduce waste.",[15,12437,12438],{},"A milk brand could share fridge life guidance and recycling particulars through a digital link.",[22,12440,12442],{"id":12441},"recommendations-for-deploying-digital-links-for-regulatory-requirements","Recommendations for deploying digital links for regulatory requirements",[15,12444,12445],{},"When preparing to implement digital links, brands should follow some best practices to ensure compliance and optimize success.",[15,12447,12448,12449,12452],{},"First, dedicate time to identify ",[183,12450,12451],{},"high-value product compliance data"," to link based on target markets and categories. This ensures the links provide access to the most crucial compliance information needed to avoid penalties.",[15,12454,12455,12456,12459],{},"Next, thoroughly ",[183,12457,12458],{},"educate internal compliance teams"," company-wide on the benefits and use cases of digital links for compliance. Get all departments, including marketing, product development, regulatory affairs, and IT familiar with how to leverage links for regulatory needs. Cross-functional training enables smooth execution across groups.",[15,12461,12462,12463,12466],{},"Additionally, proactively comply with upcoming regulations and ",[183,12464,12465],{},"frequently refresh links"," to keep data current. Constantly monitor regulatory horizons and stay ahead of changing rules to avoid non compliance events. Links should be updated routinely to account for the evolving worldwide regulatory landscape.",[15,12468,12469,12470,12473],{},"Furthermore, prominently ",[183,12471,12472],{},"promote the digital links to consumers ","through marketing campaigns and packaging to drive engagement. Educate consumers on checking links for valuable compliance data through compelling branding and messaging. Increased visibility and education will improve link clickthroughs.",[15,12475,12476,12477,12480],{},"Finally, guarantee any linked compliance ",[183,12478,12479],{},"data complies fully with geographic privacy laws"," and security protocols. Keeping data usage protected and compliant is imperative, especially when dealing with compliance documentation with regulatory bodies.",[15,12482,12483],{},"In summary, the proper management of digital link deployment requires cross-functional coordination, promotion, and continuous performance optimization to maximize compliance benefits.",[120,12485,12486],{},[538,12487,12488,12490],{},[541,12489],{},[123,12491],{"alt":12492,"height":546,"src":12493,"width":548},"data, traffic and analytics","\u002Fimages\u002F2023\u002F08\u002Fdata-traffic-and-analytics.png",[22,12495,10984],{"id":10983},[15,12497,12498,12499,12502],{},"As product compliance regulations proliferate globally, digital links enable consumer product brands to seamlessly ",[183,12500,12501],{},"share mandatory compliance data through online channels",". This prevents packaging from becoming dense unreadable regulatory checklists.",[15,12504,12505,12506,12509],{},"For consumers, digital links provide ",[183,12507,12508],{},"quick access to valuable product information"," on ingredients, certifications, recalls, and more. Regulators also obtain necessary compliance particulars swiftly by leveraging digital links.",[15,12511,12512,12513,9749],{},"With the power to instantaneously update linked data, brands can nimbly ",[183,12514,12515],{},"adapt as new product compliance regulations emerge",[15,12517,12518],{},"Overall, digital links furnish global consumer product manufacturers with the capability to transparently demonstrate regulatory compliance while optimizing the product development process and packaging.",[15,12520,12521,12522,12524],{},"We at ",[258,12523,4189],{"href":503}," are committed to helping brands meet regulatory requirements more easily, mitigate risks, and reduce costs by effectively implementing digital link QR codes.",[15,12526,12527,12528,12532,12533,1795,12536,12539,12540,12543],{},"By simply entering a ",[258,12529,12531],{"href":9258,"rel":12530,"target":3795},[3793,3794],"GTIN number",", our platform creates ",[183,12534,12535],{},"a verified digital link",[183,12537,12538],{},"a dynamic QR code"," that carries the link, ",[183,12541,12542],{},"and a Smart page that is automatically populated with product info",". This alone already simplifies compliance with most regulatory requirements.",[15,12545,12546],{},"The best thing is that you can easily create a richer landing page for your products with our intuitive page building tool, adding as much content as you need to fulfill the most diverse product compliance requirements.",[15,12548,12549],{},"Do not hesitate to get in touch with our experts at info@digital-link.com or via live chat. We will be happy to help you shape the perfect solution for your product compliance needs.",{"title":144,"searchDepth":145,"depth":145,"links":12551},[12552,12553,12554,12559,12560,12568,12569],{"id":12152,"depth":148,"text":12153},{"id":12190,"depth":148,"text":12191},{"id":12217,"depth":148,"text":12218,"children":12555},[12556,12557,12558],{"id":12224,"depth":145,"text":12225},{"id":12252,"depth":145,"text":12253},{"id":12284,"depth":145,"text":12285},{"id":12305,"depth":148,"text":12306},{"id":12352,"depth":148,"text":12353,"children":12561},[12562,12563,12564,12565,12566,12567],{"id":12359,"depth":145,"text":12360},{"id":12373,"depth":145,"text":12374},{"id":10650,"depth":145,"text":10651},{"id":12399,"depth":145,"text":12400},{"id":12413,"depth":145,"text":12414},{"id":12427,"depth":145,"text":12428},{"id":12441,"depth":148,"text":12442},{"id":10983,"depth":148,"text":10984},"Discover how to meet product compliance requirements more easy and, provide mandatory info via online channels with digital links and QR codes.","How to simplify product compliance with digital links",{},"\u002Fimages\u002F2023\u002F08\u002FHow-to-simplify-product-compliance.jpg","\u002Fguides\u002Fdigital-links-product-compliance","2024-07-05T18:20:38+02:00",{"title":12142,"description":12570},"\u002Fguides\u002Fdigital-links-product-compliance\u002F","guides\u002Fdigital-links-product-compliance","2024-07-08T18:20:44+02:00","zYKf2gPYUXoAMAQlqcbMAVB74A8V8Mq6cFcYKFCYHII",{"id":12582,"title":12583,"author":7,"body":12584,"category":7,"description":13116,"extension":157,"heading":13117,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":13118,"navigation":159,"ogImage":13119,"path":13120,"publishedAt":13121,"sections":7,"seo":13122,"sourcePath":8445,"stem":13123,"updatedAt":13124,"videos":7,"__hash__":13125},"pages\u002Fguides\u002Fgs1-digital-link-resolver.md","GS1 digital link resolver: Connect with ease · Digital Link",{"type":9,"value":12585,"toc":13083},[12586],[12,12587,12588,12595,12599,12608,12628,12631,12638,12645,12649,12658,12665,12668,12675,12682,12685,12692,12696,12703,12706,12712,12715,12718,12737,12744,12749,12756,12760,12763,12766,12769,12772,12775,12779,12782,12786,12789,12792,12796,12799,12805,12808,12812,12815,12818,12822,12825,12829,12832,12836,12839,12845,12848,12851,12855,12860,12863,12874,12877,12881,12884,12888,12891,12895,12898,12902,12905,12909,12912,12916,12919,12925,12931,12934,12937,12941,12944,12947,12953,12956,12960,12963,12967,12970,12974,12977,12981,12984,12988,12991,12995,13002,13005,13011,13014,13018,13024,13027,13034,13038,13041,13047,13050,13052,13055,13058,13065,13068,13076],{},[15,12589,12590,12591,12594],{},"How can a digital link QR code serve not only a web address but many different purposes? What’s the magic that makes this code work with both professional scanners and consumer phones, redirecting users to the most appropriate resource? The answer is ",[183,12592,12593],{},"a resolver service",". In this guide, you will discover what the GS1 digital link resolver is, how it works, and how to implement one for your business.",[22,12596,12598],{"id":12597},"what-is-the-gs1-digital-link-standard","What is the GS1 digital link standard?",[15,12600,181,12601,12604,12605,254],{},[258,12602,12603],{"href":1438},"GS1 digital link standard"," is a globally unified web-based identifier that enables products, documents, and other assets to be ",[183,12606,12607],{},"connected to the internet through QR codes",[15,12609,12610,12611,12613,12614,1795,12616,12619,12620,12623,12624,12627],{},"Basically, it extends the power and flexibility of GS1 identifiers by making them ",[183,12612,1894],{},". This means that GS1 identifiers are now a gateway to various types of information that can strengthen ",[183,12615,2146],{},[183,12617,12618],{},"improve supply chain traceability"," information, provide ",[183,12621,12622],{},"business partner APIs",", patient ",[183,12625,12626],{},"safety information",", and more, accessible through a single scan.",[15,12629,12630],{},"It represents a significant evolution from traditional barcodes, providing a more dynamic, flexible, and comprehensive approach to accessing and managing product information in the digital age.",[15,12632,12633,12634,12637],{},"By enabling ",[183,12635,12636],{},"a single QR code"," to combine a product identifier and a link to online content, the GS1 digital link standard allows for greater flexibility and efficiency in managing product-related existing data, offering businesses and consumers a seamless bridge between physical items and their digital counterparts.",[120,12639,12640],{},[123,12641],{"alt":12642,"height":546,"src":12643,"title":12644,"width":4534},"What is the GS1 digital link standard","\u002Fimages\u002F2024\u002F02\u002FWhat-is-the-GS1-digital-link-standard_.webp","GS1 digital link resolver explained 1",[22,12646,12648],{"id":12647},"how-do-digital-links-work","How do digital links work?",[15,12650,1874,12651,12654,12655,12657],{},[258,12652,9745],{"href":9743,"rel":12653},[3794]," digital link is a specific type of URL (technically, a ",[258,12656,7905],{"href":4418},", a close relative) that serves as a gateway to multiple sources of information, both human and machine-readable. It is designed to be used in the same way as any other URL, but it has the added capability of resolving to various information sources in a way that allows systems and applications to discover them automatically.",[15,12659,12660,12661,12664],{},"Digital links are important because they enable consistent representation of GS1 identification keys within web addresses to link to online information and services. This makes it easier for businesses and consumers to ",[183,12662,12663],{},"communicate and access information in a scalable manner"," without requiring all related assets to be aggregated in one place.",[15,12666,12667],{},"A digital link uses identifiers like GTINs, SSCCs, and GRAIs, which are commonly used in systems like scanners, point-of-sale terminals, product catalogs, and more.",[15,12669,12670,12671,12674],{},"Most importantly, the digital link is ",[183,12672,12673],{},"operationalized through resolvers",". Resolvers are what make the standard work for the trade community and the industries it serves.",[15,12676,12677,12678,12681],{},"Resolving services take a digital link and ",[183,12679,12680],{},"resolve it to the relevant information sources",". This can include redirecting the browser to a default URL, providing a full list of links available to the client, or redirecting to a specific type of link as requested.",[15,12683,12684],{},"In summary, the digital link is crucial for enabling seamless and efficient communication and information discovery on the web, particularly for businesses and consumers in industries that use GS1 identifiers.",[120,12686,12687],{},[123,12688],{"alt":12689,"height":546,"src":12690,"title":12691,"width":4534},"How do digital links work","\u002Fimages\u002F2024\u002F02\u002FHow-do-digital-links-work_.webp","GS1 digital link resolver explained 2",[22,12693,12695],{"id":12694},"what-is-the-gs1-digital-link-resolver","What is the GS1 digital link resolver?",[15,12697,12698,12699,12702],{},"The GS1 resolver service acts as the backbone of this system, ",[183,12700,12701],{},"directing scans of digital link QR codes to relevant online content",". This seamless integration between physical products and digital data strengthens brand loyalty and opens avenues for business partners to streamline data entry and access comprehensive product information – not to mention compliance with global labeling regulations.",[15,12704,12705],{},"GS1 Digital Link resolvers are web servers that, together with a collection of links, connect digital links to human or machine-readable information.",[15,12707,12708,12709,254],{},"They function as a system that resolves GS1 identifiers to multiple sources of information about a product or item. This means they can link a GS1 identifier, such as a Global Trade Item Number (GTIN), to various types of ",[183,12710,12711],{},"business to business and business to consumer information",[15,12713,12714],{},"When a resolver receives a digital link, it can redirect to online resources or APIs, provide data content directly (which should be the exception rather than the norm), or redirect to another resolver. This redirection is similar to how queries are made on the web, which are redirected multiple times before reaching their destination.",[15,12716,12717],{},"This allows different actors, such as brand owners, retailers, and consumers, to scan the same QR code and access a specific web page or trigger particular functions based on their needs.",[15,12719,12720,12721,1795,12724,1799,12727,12730,12731,956,12734,254],{},"For example, for food products, it can link to ",[183,12722,12723],{},"traceability additional data",[183,12725,12726],{},"nutritional information",[183,12728,12729],{},"packaging recycling"," instructions For consumer electronics items, it can link to resources like ",[183,12732,12733],{},"instruction manuals",[183,12735,12736],{},"how-to videos",[15,12738,12739,12740,12743],{},"The resolver can also link an identified item to information for business partners, such as ",[183,12741,12742],{},"recall status, master data, hazardous handling instructions",", and more.",[15,12745,12746,12747,254],{},"The resolver can be operated by GS1 member organizations, brand owners, retailers, and solution providers, like ",[258,12748,4189],{"href":503},[120,12750,12751],{},[123,12752],{"alt":12753,"height":546,"src":12754,"title":12755,"width":4534},"What is the GS1 resolver","\u002Fimages\u002F2024\u002F02\u002FWhat-is-the-GS1-resolver_.webp","GS1 digital link resolver explained 3",[22,12757,12759],{"id":12758},"how-does-the-gs1-resolver-work","How does the GS1 resolver work?",[15,12761,12762],{},"The resolver uses link relation types, human language, and media types to annotate links to these resources in a way that can be accessed programmatically.",[15,12764,12765],{},"It can be queried in three ways: a default redirect, a request for a specific type of resource, and a request for all resources associated with a given GS1 identifier or set of identifiers.",[15,12767,12768],{},"By making sure that every resolver is sovereign and that applications may use any resolver they choose, there is no single point of failure.",[15,12770,12771],{},"The core functionality of a resolver includes decompression, validation, and the association of links with identified items. It also covers resolution and redirection, pattern-based redirection to alternative resolvers, and requesting the linkset in various formats.",[15,12773,12774],{},"Let’s take a look at them in detail.",[2686,12776,12778],{"id":12777},"core-resolver-functionality","Core resolver functionality",[15,12780,12781],{},"A resolver is a web server that operates according to the relevant industry standards defining HTTP 1.1 or higher for GET, HEAD, and OPTIONS requests. It also supports HTTP over TLS (HTTPS) and implements Cross-Origin Resource Sharing (CORS) to allow client-side JavaScript web applications to access the resolver across domains.",[2686,12783,12785],{"id":12784},"decompression","Decompression",[15,12787,12788],{},"The resolver decompresses the request URI if necessary and validates that the request URI is conformant with the GS1 digital link URI syntax standard, ensuring it contains syntactically valid GS1 elements.",[15,12790,12791],{},"The decompression process contains various elements and activities.",[3191,12793,12795],{"id":12794},"compression-algorithm","Compression algorithm",[15,12797,12798],{},"The document defines a compression\u002Fdecompression algorithm that minimizes the length of digital links while retaining critical features, such as the compressed form being a URL on the same domain as the uncompressed form, and the ability to be decompressed without an online lookup.",[3191,12800,12802],{"id":12801},"resolvers-role",[183,12803,12804],{},"Resolver’s role",[15,12806,12807],{},"A GS1 conformant resolver is required to recognize compressed digital link URIs and decompress them as a first processing step when responding to a compressed URI.",[3191,12809,12811],{"id":12810},"decompression-handling","Decompression handling",[15,12813,12814],{},"When responding to a compressed URI, a GS1 conformant resolver should not redirect to the equivalent uncompressed URI but should expose it in the Link header with a linkType value of owl:sameAs.",[15,12816,12817],{},"The uncompressed URI should also be the subject of its linkset. If redirecting to another resolver, the resolver should redirect to the uncompressed URI.",[3191,12819,12821],{"id":12820},"validation","Validation",[15,12823,12824],{},"A GS1 conformant resolver should validate the syntax of a digital link and differentiate between error conditions, responding with appropriate HTTP response codes and messages.",[3191,12826,12828],{"id":12827},"validation-detail","Validation detail",[15,12830,12831],{},"There are minimum validation steps that a conformant GS1 resolver should perform, including checking for syntactically valid GS1 identifiers, key qualifiers, and data attributes within the digital link.",[3191,12833,12835],{"id":12834},"associated-metadata","Associated metadata",[15,12837,12838],{},"Each link stored in the resolver is required to be accompanied by standardized metadata, including the target URL, link relation type, and a title for the link. Additional attributes such as human language, media, file type, and context may also be applied to links stored in the resolver.",[2686,12840,12842],{"id":12841},"providing-links-andor-content",[183,12843,12844],{},"Providing links and\u002For content",[15,12846,12847],{},"The resolver provides links to or directly provides resources related specifically to the identified item.",[15,12849,12850],{},"One of the links is recognized as the default link, and the resolver redirects to that URL unless there is information to the contrary. If a link to such a resource is known to the resolver, it redirects to that resource immediately. The resolver may also return a full list of links available to the client in response to a request with linkType set to linkset.",[3191,12852,12854],{"id":12853},"requirements-for-links-stored-in-a-resolver-and-associated-metadata","Requirements for links stored in a resolver and associated metadata",[12856,12857,12859],"h5",{"id":12858},"standardized-metadata","Standardized metadata",[15,12861,12862],{},"Each link stored in the resolver is accompanied by standardized metadata. Three mandatory attributes are required:",[214,12864,12865,12868,12871],{},[217,12866,12867],{},"The target URL itself.",[217,12869,12870],{},"The link relation type, which defines the relationship between the identified item and the linked resource.",[217,12872,12873],{},"A title for the link that can be displayed to end users.",[15,12875,12876],{},"Further attributes for the links may be applied to disambiguate links and be used by applications to follow links of most relevance to their users. The primary options for additional attributes are the resource’s human language, the content’s media type, and the “context” in which a link is most appropriate.",[12856,12878,12880],{"id":12879},"target-url","Target URL",[15,12882,12883],{},"The target URL is the link itself and must be provided. It should be the URL of a resource that is directly relevant to the identified item and not a general page such as a manufacturer’s homepage or a set of search results. The resource identified by the target URL is known as the target resource.",[12856,12885,12887],{"id":12886},"link-relation-type","Link relation type",[15,12889,12890],{},"This defines the relationship between the identified item and the linked resource, such as a regulatory product information page, a warranty registration page, a related video, etc.",[12856,12892,12894],{"id":12893},"title-for-the-link","Title for the link",[15,12896,12897],{},"A human-readable title must be provided for use in applications that present links as options for an end user to follow. This is a natural language text string that can be in any language.",[12856,12899,12901],{"id":12900},"human-language-of-the-resource","Human language of the resource",[15,12903,12904],{},"For human-readable resources, such as a user interface, web pages or data that contains text strings in a specific language, hints concerning the language used in that resource may be provided.",[12856,12906,12908],{"id":12907},"media-type-for-the-content","Media type for the content",[15,12910,12911],{},"This attribute specifies the media type for the content, such as text\u002Fhtml for HTML, application\u002Fjson for JSON, application\u002Fld+json for JSON-LD, etc.",[12856,12913,12915],{"id":12914},"context","Context",[15,12917,12918],{},"This attribute specifies the context in which a link is most appropriate, such as a particular territory or usage.",[15,12920,12921,12922,254],{},"In other words, redirections might happen based on ",[183,12923,12924],{},"time, location, and other criteria crucial to contextual marketing",[12856,12926,12928],{"id":12927},"additional-attributes",[183,12929,12930],{},"Additional attributes",[15,12932,12933],{},"GS1 conformant resolvers may recognize further attributes, such as User Agent string or custom HTTP request headers from a brand owner’s own application.",[15,12935,12936],{},"These details provide a comprehensive understanding of the requirements for links stored in a resolver and the associated metadata, ensuring that each link is accompanied by standardized metadata to enable automatic navigation without presenting potentially confusing choices to end users.",[2686,12938,12940],{"id":12939},"redirection","Redirection",[15,12942,12943],{},"The resolver may redirect to another resolver and should expose the link to the linkset in the HTTP Link header. All key=value pairs in the query string of the original digital link to be resolved are passed on without modification by default",[15,12945,12946],{},"Here are the key details about redirection.",[3191,12948,12950],{"id":12949},"redirection-to-another-resolver",[183,12951,12952],{},"Redirection to another resolver",[15,12954,12955],{},"If the resolver does not have any information about the identified items, it may redirect to an alternative resolver with an HTTP response code of 307 Temporary Redirect. However, avoiding many redirections is important, as each can lead to a slow response time and a poor consumer experience.",[3191,12957,12959],{"id":12958},"_404-not-found-response","404 Not Found response",[15,12961,12962],{},"If the resolver does not have any information about the identified items, it may also respond with a simple 404 Not Found response.",[3191,12964,12966],{"id":12965},"other-scenarios","Other scenarios",[15,12968,12969],{},"There are other scenarios where the resolver is not able to provide any service for the identified item but does have information about why that is the case. In such cases, implementations may use the HTTP response code 303 (See Other) to provide an explanation.",[3191,12971,12973],{"id":12972},"exposing-links-in-the-http-link-header","Exposing links in the HTTP link header",[15,12975,12976],{},"Even when redirecting, a GS1 conformant resolver should expose the link to the linkset in the HTTP Link header. This allows for the exposure of links even during redirection.",[3191,12978,12980],{"id":12979},"pattern-based-redirection","Pattern-based redirection",[15,12982,12983],{},"The resolver supports pattern-based redirection to an alternative resolver and handles the query string by providing an explanation if necessary.",[2686,12985,12987],{"id":12986},"supported-link-relation-types","Supported link relation types",[15,12989,12990],{},"The resolver supports various link types and maintains them accordingly.",[3191,12992,12994],{"id":12993},"examples-of-link-types","Examples of link types",[15,12996,12997,12998,13001],{},"Without getting into too many details, different link types can be used, such as “gs1:hasRetailers” (with a target URL that points to information about ",[183,12999,13000],{},"where the product can be purchased",") and “gs1:hasAllergenInfo” (with a target URL that points to allergen information).",[15,13003,13004],{},"If the target URL points to a resource that fulfills multiple roles, such as a product information page that includes nutritional and allergen information, then more than one link type can describe the link.",[3191,13006,13008],{"id":13007},"use-of-compact-uris-curies",[183,13009,13010],{},"Use of compact URIs (CURIEs)",[15,13012,13013],{},"The GS1 digital link standard allows the use of compact URIs (CURIEs), such as the gs1: prefix, for defining link types. It is not an error for resolvers to offer multiple links of the same type, even if the linked resources are in the same (human) language or machine-readable representation.",[22,13015,13017],{"id":13016},"gs1-digital-link-qr-code-vs-standard-qr-code-understanding-the-difference","GS1 digital link QR code vs. standard QR code: understanding the difference",[15,13019,13020,13021,13023],{},"A pivotal distinction lies in the GS1 digital link QR code’s ability to embed standardized, globally recognized identifiers that link to a wealth of information sources. Unlike generic QR codes, ",[258,13022,5063],{"href":5062}," ensure consistency and reliability in accessing product information, enhancing user experience and business efficiency.",[15,13025,13026],{},"Even if a single dynamic QR code can provide access to several different web pages, for instance, through a landing page, the real game-changer is the pairing of QR code capabilities with product identifiers, combined with the smart redirection capabilities of a resolver service.",[120,13028,13029],{},[123,13030],{"alt":13031,"height":546,"src":13032,"title":13033,"width":4534},"GS1 digital link QR code vs. standard QR code","\u002Fimages\u002F2024\u002F02\u002FGS1-digital-link-QR-code-vs.-standard-QR-code.webp","GS1 digital link resolver explained 4",[22,13035,13037],{"id":13036},"gs1-digital-link-technological-ecosystem-apis-and-beyond","GS1 digital link technological ecosystem: APIs and beyond",[15,13039,13040],{},"GS1 offers APIs that allow businesses to generate, manage, and resolve digital links, fostering an environment of connectivity and innovation.",[15,13042,13043,13044,13046],{},"These tools allow businesses and solution providers to integrate ",[258,13045,4620],{"href":4418}," into their existing systems and workflows, ensuring a smooth transition to this advanced digital platform.",[15,13048,13049],{},"In fact, it’s important to remember that the deadline set for the complete transition from traditional barcodes to digital link QR codes on product packaging is 2027 – the so-called “Sunrise”.",[22,13051,10984],{"id":10983},[15,13053,13054],{},"The GS1 Digital Link standard and its resolver service herald a new era of digital engagement, offering businesses and consumers unparalleled access to information.",[15,13056,13057],{},"By embracing this technology, brands can fortify consumer trust and loyalty and achieve unprecedented levels of efficiency, transparency, and traceability information in their operations.",[15,13059,13060,13061,13064],{},"Practically anyone with sufficient human resources, time, and financial investment has the capability to construct a resolver. However, it’s important to note that a ",[183,13062,13063],{},"dependable and robust resolving service is more effectively delivered by specialized third-party providers such as Digital Link"," (yes, that’s us!) through a versatile Software-as-a-Service (SaaS) framework.",[15,13066,13067],{},"At Digital Link, our barcode resolver isn’t just a standalone tool; it’s part of a comprehensive, cutting-edge package. This includes a dynamic QR code generator, a visually intuitive QR editor, an easy-to-use product page creator, detailed analytics, and a host of other features designed to enhance your digital linking experience. ",[15,13069,13070,13071,13075],{},"We also provide a white-label ",[258,13072,13074],{"href":13073},"\u002Fgs1-resolver-integration\u002F","GS1 resolver integration",", enabling organizations to act as a resolving service for their members.",[15,13077,13078,13082],{},[258,13079,13081],{"href":13080},"\u002F#hs-chat-open","Get in touch now"," to discover how we can help you create digital links for your entire catalog!",{"title":144,"searchDepth":145,"depth":145,"links":13084},[13085,13086,13087,13088,13113,13114,13115],{"id":12597,"depth":148,"text":12598},{"id":12647,"depth":148,"text":12648},{"id":12694,"depth":148,"text":12695},{"id":12758,"depth":148,"text":12759,"children":13089},[13090,13091,13099,13102,13109],{"id":12777,"depth":145,"text":12778},{"id":12784,"depth":145,"text":12785,"children":13092},[13093,13094,13095,13096,13097,13098],{"id":12794,"depth":3408,"text":12795},{"id":12801,"depth":3408,"text":12804},{"id":12810,"depth":3408,"text":12811},{"id":12820,"depth":3408,"text":12821},{"id":12827,"depth":3408,"text":12828},{"id":12834,"depth":3408,"text":12835},{"id":12841,"depth":145,"text":12844,"children":13100},[13101],{"id":12853,"depth":3408,"text":12854},{"id":12939,"depth":145,"text":12940,"children":13103},[13104,13105,13106,13107,13108],{"id":12949,"depth":3408,"text":12952},{"id":12958,"depth":3408,"text":12959},{"id":12965,"depth":3408,"text":12966},{"id":12972,"depth":3408,"text":12973},{"id":12979,"depth":3408,"text":12980},{"id":12986,"depth":145,"text":12987,"children":13110},[13111,13112],{"id":12993,"depth":3408,"text":12994},{"id":13007,"depth":3408,"text":13010},{"id":13016,"depth":148,"text":13017},{"id":13036,"depth":148,"text":13037},{"id":10983,"depth":148,"text":10984},"The GS1 digital link resolver explained: link to different online resources from a single digital link QR code.","GS1 digital link resolver explained",{},"\u002Fimages\u002F2024\u002F02\u002F8-Digital-link-resolverDL.webp","\u002Fguides\u002Fgs1-digital-link-resolver","2024-07-04T18:23:37+02:00",{"title":12583,"description":13116},"guides\u002Fgs1-digital-link-resolver","2024-09-05T14:44:23+02:00","h5xl5o-7HSOCa6H4-CDrbFTXiTvK0lnU1gNCVpKtN5w",{"id":13127,"title":13128,"author":7,"body":13129,"category":7,"description":14216,"extension":157,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":14217,"navigation":159,"ogImage":14218,"path":14219,"publishedAt":14220,"sections":7,"seo":14221,"sourcePath":1438,"stem":14222,"updatedAt":14223,"videos":7,"__hash__":14224},"pages\u002Fguides\u002Fgs1-digital-link-basics.md","GS1 digital link basics • Digital Link",{"type":9,"value":13130,"toc":14160},[13131],[12,13132,13133,13140,13144,13162,13172,13190,13214,13220,13226,13237,13243,13260,13266,13272,13290,13301,13305,13312,13319,13330,13336,13346,13352,13356,13367,13374,13384,13391,13398,13402,13409,13416,13426,13430,13437,13443,13449,13453,13460,13471,13475,13478,13488,13491,13510,13517,13521,13530,13534,13541,13548,13552,13559,13563,13569,13575,13579,13586,13589,13596,13607,13623,13634,13637,13644,13648,13659,13663,13669,13676,13687,13691,13698,13721,13725,13732,13743,13750,13761,13769,13773,13775,13787,13806,13813,13817,13820,13830,13844,13851,13855,13862,13865,13872,13876,13883,13887,13894,13898,13905,13908,13915,13919,13926,13930,13937,13941,13948,13951,13958,13962,13969,13973,13980,13984,13991,13995,14004,14008,14015,14019,14026,14029,14036,14040,14047,14051,14057,14060,14070,14074,14081,14085,14092,14096,14103,14105,14112,14115,14121,14125,14132,14136,14143,14150,14157],{},[15,13134,13135,13136,13139],{},"What is exactly a GS1 digital link? How does it work? And why should I use it? Is it mandatory? The transition from the old barcodes to digital link QR codes ",[183,13137,13138],{},"connecting physical products to the web"," and enabling more efficient product tracking and supply chain management, improved back store operations, and enhanced customer engagement raises a lot of questions. In this detailed guide, you will find all the answers you need.",[22,13141,13143],{"id":13142},"what-is-the-gs1-digital-link","What is the GS1 digital link? ​",[15,13145,13146,13147,13149,13150,13153,13154,13157,13158,13161],{},"In short, ",[258,13148,4620],{"href":4618}," ",[183,13151,13152],{},"takes a barcode and turns it into a web address",". This way, the information and additional data about ",[183,13155,13156],{},"the object become part of the wider Internet",", allowing consumers, retailers, brand owners, and all others involved in the supply chain to access a wide range of ",[183,13159,13160],{},"updatable product information",". It’s like the Internet of Things, minus the embedded sensors and microchips.",[15,13163,13164,13165,13168,13169,13171],{},"The digital link is then encoded ",[183,13166,13167],{},"in a 2D barcode",", such as a QR code, that works as a data carrier and can be added to the product or printed on its pack. Once scanned, the digital link QR code will ",[183,13170,1910],{}," to a web resource in order to access the product information.",[15,13173,13174,13175,13178,13179,13182,13183,13186,13187,254],{},"The most interesting thing is if a ",[183,13176,13177],{},"POS scanner"," is used to scan the digital link QR code at a store’s checkout, the code will behave ",[183,13180,13181],{},"like any other barcode",", supplying info about the price, SKUs, etc. But if the same code on the product packaging is scanned by ",[183,13184,13185],{},"consumers’ mobile devices",", it will redirect to ",[183,13188,13189],{},"relevant content or to a brand-owned web page",[15,13191,13192,13193,956,13196,13199,13200,13203,13204,13206,13207,13210,13211,254],{},"Of course, ",[183,13194,13195],{},"FDA-approved nutrition facts",[183,13197,13198],{},"EU Digital Product Passports"," are the first landing page options that come to mind. But, in addition to that, products might connect to a landing page for a ",[183,13201,13202],{},"promotional campaign",", drive online shopping, prompt the download of ",[183,13205,4828],{},", show a ",[183,13208,13209],{},"how-to video",", or provide a list of web links to multiple resources and platforms, including ",[183,13212,13213],{},"social media accounts",[15,13215,13216,13217,254],{},"It’s every marketer and all operations managers’ wildest dreams realized by an optimized solution, bundling ",[183,13218,13219],{},"consumer information, brand loyalty, and supply chain efficiency",[15,13221,13222,13223,254],{},"There will be no need to have both a traditional barcode and a QR code – and maybe also an RFID label – on a water bottle or a smartphone box to provide different levels of information anymore. It’s ",[183,13224,13225],{},"one code to rule them all",[15,13227,13228,13229,13232,13233,13236],{},"A single code that conveys ",[183,13230,13231],{},"standard product identifiers"," (like the GTIN) and, at the same time, enables a ",[183,13234,13235],{},"radically enhanced consumer experience",". That’s GS1 digital link basics in a nutshell.",[2686,13238,13240],{"id":13239},"how-gs1-digital-link-is-changing-the-way-we-interact-with-products",[183,13241,13242],{},"How GS1 digital link is changing the way we interact with products",[15,13244,181,13245,13248,13249,13252,13253,13256,13257,13259],{},[258,13246,12603],{"href":11291,"rel":13247,"target":3795},[3793,3794]," allows ",[183,13250,13251],{},"real-time editing"," and maintenance ",[183,13254,13255],{},"of accurate product data",". So, for example, if there is a product recall the landing page connected to the ",[258,13258,4562],{"href":503}," can be changed so that anyone scanning the code might receive a notification.",[15,13261,13262,13263,254],{},"The same rules can be applied to give more detailed product information to consumers. For instance, to ",[183,13264,13265],{},"improve supply chain visibility",[15,13267,13268,13269,254],{},"In several industries – like consumer electronics or pharmaceutical – product information is often multilingual; with the GS1 digital link, it is possible to make sure that users, once the code is scanned, are sent directly to ",[183,13270,13271],{},"a page with information in their preferred language",[120,13273,13274,13284],{},[538,13275,13276,13278],{},[541,13277],{},[123,13279],{"alt":13280,"height":13281,"src":13282,"width":13283},"GS1 digital link landing page",672,"\u002Fimages\u002F2022\u002F11\u002Fdigital-link-landingpage.jpg",400,[13285,13286,13287],"figcaption",{},[258,13288,13289],{"href":5035},"GS1 digital link landing page example",[15,13291,13292,13294,13295,13300],{},[258,13293,4620],{"href":4418}," offers a vision of a future in which classic linear ",[183,13296,13297,13298],{},"barcodes are replaced by information-rich ",[258,13299,5063],{"href":5062}," that can be used by everyone to access information tailored to their needs.",[2686,13302,13304],{"id":13303},"get-ready-for-sunrise-2027","Get ready For Sunrise 2027",[15,13306,13307,13308,13311],{},"A new era is approaching. The retail industry together with the GS1 authority has set 2027 as a milestone timeline for ",[183,13309,13310],{},"the transition from linear barcodes to data-rich digital link 2D codes"," on product packaging.",[15,13313,13314,13315,13318],{},"By that time, all retailers should be able to scan 2D codes at POS – including those encoded with digital links. As more and more manufacturers are already switching to the smarter GS1 digital link standard, ",[183,13316,13317],{},"winning a decisive competitive edge",", retailers are working hard to update their POS systems in order to be able to process the new, enhanced codes.",[15,13320,13321,13322,13325,13326,13329],{},"A report by ",[258,13323,9745],{"href":9743,"rel":13324,"target":3795},[3793,3794]," US found that ",[183,13327,13328],{},"82% of retailers and 93% of manufacturing companies support the migration"," from linear barcodes to 2D codes within the next few years. GS1 itself has already conducted a “Test Kit” pilot with three major US retailers and their solution providers to assess readiness.",[15,13331,13332,13333,254],{},"Even if after Sunrise 2027 digital link QR codes and traditional barcodes will coexist for a while, this shift will have ",[183,13334,13335],{},"a major impact on a number of industries",[15,13337,13338,13339,13342,13343,254],{},"Upgrading ",[183,13340,13341],{},"from laser scanners to 2D imager readers"," able to fully capture QR codes will be, for a starter, a major challenge for retailers, while the traditional package and label printing process might need to integrate ",[183,13344,13345],{},"digital printing technology",[15,13347,13348,13349,254],{},"What’s crucial is, for companies in all sectors involved, to ",[183,13350,13351],{},"start preparing now for the digital link revolution",[22,13353,13355],{"id":13354},"why-use-gs1-digital-link","Why use GS1 digital link?",[15,13357,13358,13359,13362,13363,13366],{},"You should use GS1 digital link to future-proof your brand and products. Digital link is ",[183,13360,13361],{},"the product ID for the digital age",". Early adopters of the new standard across all industries are ",[183,13364,13365],{},"building a competitive advantage"," for themselves, grabbing the opportunity to shape the market.",[15,13368,13369,13370,13373],{},"More and more brands are already implementing digital links in their own product packaging and testing innovative ideas and solutions for ",[183,13371,13372],{},"supply chain management, inventory tracking, and quality control"," before anyone else.",[120,13375,13376],{},[538,13377,13378,13380],{},[541,13379],{},[123,13381],{"alt":13382,"height":546,"src":13383,"width":548},"Why Digital Link Now_","\u002Fimages\u002F2022\u002F11\u002FWhy-Digital-Link-Now_.jpg",[15,13385,13386,13387,13390],{},"And this is happening ",[183,13388,13389],{},"way before the deadline of Sunrise 2027",", the date that the GS1 authority and industry leaders have set for the migration from the good old barcodes to 2D codes and digital links.",[15,13392,13393,13394,13397],{},"Its built-in versatility makes the digital link ideal for use in a variety of applications, ",[183,13395,13396],{},"across multiple industries",". A brand or a retailer can use digital link QR codes to improve supply chain visibility, provide mandatory or relevant consumer information, increase brand loyalty, and much more.",[2686,13399,13401],{"id":13400},"gs1-digital-link-makes-compliance-a-breeze","GS1 digital link makes compliance a breeze",[15,13403,13404,13405,13408],{},"GS1 digital link standard makes it easier for product manufacturers to ",[183,13406,13407],{},"provide mandatory information"," to customers.",[15,13410,13411,13412,13415],{},"In the US, the FDA requires that all food and beverage commodities have an ",[183,13413,13414],{},"updated nutrition facts sheet",". In the EU, soon an official Digital Product Passport will be required for all goods circulating within the Union.",[15,13417,13418,13419,13422,13423,254],{},"Digital links allow manufacturers to encode this information in a digital format, making it easy to share with customers via QR codes or other data carriers, like Data Matrix. This not only ",[183,13420,13421],{},"saves time and money"," but also helps to ensure compliance with regulations. As more and more governments adopt similar requirements, the digital link is poised to become ",[183,13424,13425],{},"an essential part of the global supply chain",[2686,13427,13429],{"id":13428},"gs1-digital-link-frees-up-real-estate-on-product-packaging","GS1 digital link frees up real estate on product packaging",[15,13431,13432,13433,13436],{},"The GS1 digital link framework allows product manufacturers to use ",[183,13434,13435],{},"a single code on their product packaging"," that can work as both a traditional barcode and a dynamic QR code.",[15,13438,13439,13440,254],{},"This way, manufacturers won’t need to have multiple data carriers – a separate barcode, QR code, and maybe also RFID tags – on their products, freeing up space on the packaging and ",[183,13441,13442],{},"reducing informational noise",[15,13444,13445,13446,254],{},"This makes it ideal for use on products with limited real estate available, such as ",[183,13447,13448],{},"cosmetics and food items",[2686,13450,13452],{"id":13451},"gs1-digital-link-helps-businesses-to-operate-in-a-more-streamlined-and-efficient-manner","GS1 digital link helps businesses to operate in a more streamlined and efficient manner",[15,13454,13455,13456,13459],{},"By digitizing information about production and distribution, the digital link makes it easier for businesses to ",[183,13457,13458],{},"track and trace products",", ensuring accurate product data, transparency, efficiency, and sustainability throughout the supply chains.",[15,13461,13462,13463,13466,13467,13470],{},"Especially when paired with ",[183,13464,13465],{},"blockchain technology",", the GS1 digital link standard allows for simplified and integrated traceability, resulting in ",[183,13468,13469],{},"improved inventory and ordering",". It’s a win-win scenario, with huge benefits for brands, retailers, solution providers, trading partners, and consumers.",[2686,13472,13474],{"id":13473},"gs1-digital-link-enables-brand-owners-to-connect-more-easily-with-their-customers","GS1 digital link enables brand owners to connect more easily with their customers",[15,13476,13477],{},"Everyone’s familiar with the power of dynamic QR codes by now, and we all know how effective they are in sharing always updated digital content within the real world.",[15,13479,13480,13481,13484,13485,254],{},"Think digital link as ",[183,13482,13483],{},"the next level in engaging with users and customers",", through the most important brand-owned channel: ",[183,13486,13487],{},"the products themselves",[15,13489,13490],{},"The GS1 digital link is a platform to completely reimagine the consumer experience. The sky’s the limit to what can be shared with just a scan of a code.",[15,13492,13493,13494,13497,13498,13501,13502,13505,13506,13509],{},"A web page with more product information, ",[183,13495,13496],{},"how-to’s, tutorials, or recipes",". A dematerialized ",[183,13499,13500],{},"instruction manual"," in their preferred language – saving paper and printing costs. A series of videos. A quick link to ",[183,13503,13504],{},"download a mobile app",". A marketing promo. An online shopping platform. All the branded social media accounts. A ",[183,13507,13508],{},"link-in-bio type of page",", with a list of web links for all of the above and more.",[15,13511,13512,13513,13516],{},"Digital link adds a ",[183,13514,13515],{},"valuable digital layer"," to all physical objects.",[2686,13518,13520],{"id":13519},"gs1-digital-link-provides-benefits-to-all-industries","GS1 digital link provides benefits to all industries",[15,13522,13523,13524,13526,13527,254],{},"The impact of the GS1 digital link standard is not limited to a single sector or just a few industries. Here are just a few ",[258,13525,4413],{"href":5035}," of ",[183,13528,13529],{},"applications in different fields",[3191,13531,13533],{"id":13532},"gs1-digital-link-for-apparel","GS1 digital link for apparel",[15,13535,13536,13537,13540],{},"The GS1 digital link standard provides a way to ",[183,13538,13539],{},"guarantee authenticity"," for fashion and apparel products by creating a unique identifier for each item that can be used to track it throughout its lifecycle.",[15,13542,13543,13544,13547],{},"This enables stakeholders to ",[183,13545,13546],{},"verify that an item is genuine"," and has not been tampered with, ensuring that consumers receive the quality product they expect.",[3191,13549,13551],{"id":13550},"gs1-digital-link-for-automotive","GS1 digital link for automotive",[15,13553,13554,13555,13558],{},"The new standard has the potential to revolutionize the automotive industry by allowing vehicles to be ",[183,13556,13557],{},"identified and tracked digitally"," throughout their lifecycle. This would enable new levels of transparency and traceability, as well as allow for more efficient recall procedures.",[3191,13560,13562],{"id":13561},"gs1-digital-link-for-consumer-goods","GS1 digital link for consumer goods",[15,13564,13565,13566,254],{},"Digital links can be used to track inventory levels, ",[183,13567,13568],{},"reducing wastage and increasing efficiency",[15,13570,13571,13572,254],{},"For the consumer goods industry, digital link represents a major step forward in terms of ",[183,13573,13574],{},"cost-savings, sustainability, and customer satisfaction",[3191,13576,13578],{"id":13577},"gs1-digital-link-for-food-beverage","GS1 digital link for food & beverage",[15,13580,13581,13582,13585],{},"By replacing multiple barcodes with a single 2D code that can be read by any smartphone or device equipped with a camera, the GS1 digital link standard makes it easier for brands to track their products throughout the supply chain, and for consumers to ",[183,13583,13584],{},"access information about the products"," they’re buying.",[15,13587,13588],{},"This is, for instance, a real-life example of the application of digital links by the Brazilian dairy brand Tirolez. The company decided to move from barcodes to digital links early on, making it one of the first successful cases.",[15,13590,13591,13592,13595],{},"Before their barcodes held the EAN number only; now with their digital link QR code, cashiers can open the product’s info, while consumers scanning it with a smartphone can ",[183,13593,13594],{},"explore the brand selection of content",". In this case, a customized web page with information about ingredients, purchasing options, customer support via WhatsApp, and social media profiles.",[120,13597,13598],{},[538,13599,13600,13602],{},[541,13601],{},[123,13603],{"alt":13604,"height":13605,"src":13606,"width":548},"queijo mussarela tirolez",408,"\u002Fimages\u002F2022\u002F11\u002Fqueijo-mussarela-tirolez.jpg",[15,13608,13609,13610,13615,13619,254],{},"You can visit this ",[258,13611,13614],{"href":13612,"rel":13613,"target":3795},"https:\u002F\u002Fdigitag.azurewebsites.net\u002F01\u002F07896030502019\u002F10\u002F0000006413263\u002F21\u002F1395270000034?11=220118&17=220128&3103=000228&3922=682",[3793,3794],"digital ",[258,13616,13618],{"href":13612,"rel":13617,"target":3795},[3793,3794,4483],"link",[258,13620,13622],{"href":13612,"rel":13621,"target":3795},[3793,3794]," here",[3191,13624,13625],{"id":144},[538,13626,13627,13629],{},[541,13628],{},[123,13630],{"alt":13631,"height":13632,"src":13633,"width":548},"Tirolez Digital Link 1",436,"\u002Fimages\u002F2022\u002F11\u002FTirolez-Digital-Link-1.jpg",[3191,13635,13636],{"id":4868},"GS1 digital link for healthcare",[15,13638,13639,13640,13643],{},"With digital links, patients and healthcare professionals can scan a single code on a medical product to access ",[183,13641,13642],{},"customized, detailed information"," that is specifically relevant to each one of them.",[3191,13645,13647],{"id":13646},"gs1-digital-link-for-retail","GS1 digital link for retail",[15,13649,13650,13651,13654,13655,13658],{},"Digital links help improve safety and efficiency within retailers’ operations, like ",[183,13652,13653],{},"flagging recalled or counterfeit products"," wherever they are, ",[183,13656,13657],{},"automatically discounting items"," about to expire, and improving B2B data-sharing processes.",[2686,13660,13662],{"id":13661},"gs1-digital-link-is-a-new-and-powerful-seo-tool","GS1 digital link is a new and powerful SEO tool",[15,13664,13665,13666,13668],{},"Since Google moved from “search” to “knowledge” ",[183,13667,1196],{}," have become more and more important for web page positioning and ranking – in a word, SEO.",[15,13670,13671,13672,13675],{},"The wealth of ",[183,13673,13674],{},"granular, clean, structured, and reliable information"," provided by digital links which connect essential product data with all sorts of additional content layers in an always-expanding Knowledge Graph, makes the digital link itself an incredible addition to the marketers’ toolbox.",[15,13677,13678,13679,13682,13683,13686],{},"Structured data provided by digital links, combined with branded content, will play a key role in delivering enhanced customer experiences and better, ",[183,13680,13681],{},"more relevant search results",". All while enabling a radically new and more satisfactory approach to ",[183,13684,13685],{},"visual search"," whose impact on users’ behaviors is still to discover.",[22,13688,13690],{"id":13689},"how-does-the-gs1-digital-link-work","How does the GS1 digital link work?",[15,13692,13693,13694,13697],{},"GS1 digital link works by creating a ",[183,13695,13696],{},"bridge between standard product identification schemes and the Internet",". In order to do that, enabling multiple linking and smart redirecting in the process, a few components are required:",[214,13699,13700,13710,13716],{},[217,13701,13702,13703,13706,13707],{},"a ",[183,13704,13705],{},"domain"," and an ",[183,13708,13709],{},"identifier",[217,13711,13712,13713,13715],{},"a web ",[183,13714,7905],{}," to contain both",[217,13717,13702,13718,13720],{},[183,13719,4591],{}," to process the link",[2686,13722,13724],{"id":13723},"a-standard-to-end-all-standards","A standard to end all standards",[15,13726,13727,13728,13731],{},"Technically, the digital link is a standards-based structure that defines ",[183,13729,13730],{},"the syntax and architecture for links"," to connect data carriers (again, a QR code, a Data Matrix, etc.) to the web.",[15,13733,13734,13735,13738,13739,13742],{},"It all starts with ",[183,13736,13737],{},"the encoding of a domain and a product identifier"," in the digital link formatted URI, which will then be embedded in the data carriers. Are you wondering what a URI is? You should be familiar with the ubiquitous term URL (short for Uniform Resource Locator). Well, URL is nothing but a sub-type of URI (Uniform Resource Identifier). A URI is a string of characters that ",[183,13740,13741],{},"uniquely identifies something",", according to a specific set of rules.",[15,13744,13745,13746,13749],{},"Once the digital link is read, ",[183,13747,13748],{},"the URI is interpreted by a resolver"," that redirects the visitor to the appropriate link or piece of content.",[15,13751,13752,13753,13756,13757,13760],{},"As a result, ",[183,13754,13755],{},"the same code"," containing a digital link ",[183,13758,13759],{},"might trigger different behaviors"," or drive to different online resources and additional data depending on who is scanning it, and with what software and device (mobile phone or otherwise).",[15,13762,13763,13764,254],{},"A much more in-depth analysis of the technology behind the digital link is available in our ",[258,13765,13766],{"href":4418},[183,13767,13768],{},"GS1 digital link implementation guide",[22,13770,13772],{"id":13771},"the-gs1-digital-link-standard","The GS1 digital link standard",[2686,13774,12598],{"id":12597},[15,13776,13777,13778,13782,13783,13786],{},"The GS1 digital link standard consists of ",[258,13779,13781],{"href":8109,"rel":13780,"target":3795},[3793,3794,4483],"a set of detailed specifications"," enabling ",[183,13784,13785],{},"the evolution of traditional product identifiers"," (encoded in linear barcodes) into links between a physical product and its data available online.",[15,13788,13789,13790,13793,13794,13797,13798,13801,13802,13805],{},"These specifications describe in detail ",[183,13791,13792],{},"the valid structure and syntax of a digital link web URI,"," list all the ",[183,13795,13796],{},"types of identifiers",", qualifiers, and attributes available for products, define how ",[183,13799,13800],{},"a server resolving digital links"," should behave, and in general includes ",[183,13803,13804],{},"all the policies and the resources"," required to implement digital links.",[15,13807,13808,13809,13812],{},"The GS1 digital link standard has been developed by GS1, the international organization that develops and maintains global standards for business communications. These standards, such as UPC, EAN, etc., are used by ",[183,13810,13811],{},"more than two million companies"," in 150 countries around the world, including some of the biggest names in retail.",[2686,13814,13816],{"id":13815},"the-global-standard-connecting-products-to-the-digital-world","The global standard connecting products to the digital world",[15,13818,13819],{},"Barcodes have come a long way since their invention in the late 1940s.",[15,13821,13822,13823,13826,13827,254],{},"1D barcodes, the linear black-and-white barcodes found on most products in stores today, were first developed as a way to ",[183,13824,13825],{},"speed up the checkout process",". These codes store information in a sequence of black bars and white spaces that can be read from left to right and that can hold ",[183,13828,13829],{},"up to 85 characters",[15,13831,13832,13833,13836,13837,13839,13840,13843],{},"Starting in the 1980s, 2D codes were introduced. 2D codes use patterns, squares, dots, and other geometric shapes that, in the case of the ubiquitous QR codes, expand the available space for encoded information to ",[183,13834,13835],{},"4,296 alphanumeric characters",". And then, with the invention of ",[183,13838,8734],{}," at the beginning of the 2010s, all ",[183,13841,13842],{},"data storage limits virtually disappeared"," by embedding in QRs short URLs that can be redirected to any online resources.",[15,13845,13846,13847,13850],{},"The digital link is ",[183,13848,13849],{},"the next step in the evolution of barcodes",". One that will completely change the way we experience products and physical objects.",[22,13852,13854],{"id":13853},"gs1-digital-link-glossary","GS1 digital link glossary",[15,13856,13857,13858,13861],{},"Even if the digital link technology is based on ",[183,13859,13860],{},"existing and well-established standards and protocols",", the amount of technical jargon involved in every conversation around it can be overwhelming.",[15,13863,13864],{},"While virtually everybody knows what a QR code is, maybe not all marketing professionals or logistics managers at a manufacturer are versed in linktype parameters.",[15,13866,13867,13868,13871],{},"That’s why we’ve put together this ",[183,13869,13870],{},"comprehensive, constantly updated glossary"," to understand the basic concepts behind the GS1 digital link standard.",[3191,13873,13875],{"id":13874},"application-identifiers","Application identifiers",[15,13877,13878,13879,13882],{},"Application identifiers are used to",[183,13880,13881],{}," identify the applications"," that can be used to access a resource. They are often used to restrict access to a resource or to specify the authentication that is required for that.",[3191,13884,13886],{"id":13885},"barcode","Barcode",[15,13888,13889,13890,13893],{},"A machine-readable code that can be used to ",[183,13891,13892],{},"store information about an object or product",". Barcodes are commonly used in retail settings to track inventory and pricing information. The rise of digital links is giving barcodes a completely new meaning and role.",[3191,13895,13897],{"id":13896},"context-parameter","Context parameter",[15,13899,13900,13901,13904],{},"A context parameter is an identifier that is passed as part of a URL that ",[183,13902,13903],{},"provides additional context information"," about the resource being linked to. It is used to identify the context in which an action should be performed.",[3191,13906,13907],{"id":13705},"Domain",[15,13909,13910,13911,13914],{},"The unique name that ",[183,13912,13913],{},"identifies a website on the internet",". A domain typically consists of two or more parts, separated by periods. For example, the domain for GS1 US is “gs1us.org”. The domain is an essential part of the digital link structure.",[3191,13916,13918],{"id":13917},"encode","Encode",[15,13920,13921,13922,13925],{},"To ",[183,13923,13924],{},"convert data into another format"," using an algorithm or cipher so that it can only be decoded by someone who knows the secret key. For example, a URL can be encoded in a QR code so that it can be read by any device with QR code-reading capabilities (like any smartphone with a camera) with a simple scan.",[3191,13927,13929],{"id":13928},"html-page","HTML page",[15,13931,13932,13933,13936],{},"An HTML page is a document that is written in HTML. It contains markup that defines the structure and layout of the page and can be used to ",[183,13934,13935],{},"create interactive pages"," with dynamic content.",[3191,13938,13940],{"id":13939},"http-link-header","HTTP link header",[15,13942,13943,13944,13947],{},"Used to specify ",[183,13945,13946],{},"the location of a resource",". It is sent as part of an HTTP request and contains the URL of the resource.",[3191,13949,13950],{"id":13709},"Identifier",[15,13952,13953,13954,13957],{},"An identifier is ",[183,13955,13956],{},"a unique string assigned to a product"," or other entity for identification purposes. This string is used to identify the product both online and in person, and it’s more recognizable as the barcode number. The identifier helps a business keep track of its products and ensures that each item has a unique ID. The identifier is an essential concept in the GS1 digital link standard and a key part of its URI structure.",[3191,13959,13961],{"id":13960},"json-object","JSON Object",[15,13963,13964,13965,13968],{},"A JSON object is a piece of data that is represented in the JavaScript Object Notation (JSON) format. It is a way of representing data in a ",[183,13966,13967],{},"human-readable and machine-readable"," format.",[3191,13970,13972],{"id":13971},"linear-barcode","Linear barcode",[15,13974,13975,13976,13979],{},"A linear barcode is a type of barcode that encodes data in a ",[183,13977,13978],{},"one-dimensional array",", as opposed to two-dimensional codes like the QR code. It is the most common type of barcode and is used to encode information such as product IDs and tracking numbers. The digital link builds on the ubiquitous barcode standard to create a new framework.",[3191,13981,13983],{"id":13982},"linktype-parameter","Linktype parameter",[15,13985,13986,13987,13990],{},"The linktype (or link type) parameter is used to ",[183,13988,13989],{},"specify the link type"," that should be used to access a resource. It can be used to specify whether a URL should be accessed through an HTTP link header, or through an HTML page.",[3191,13992,13994],{"id":13993},"media-type","Media type",[15,13996,13997,13998,14001,14002,254],{},"A media type is a type of file that ",[183,13999,14000],{},"can be used to represent data",". It can be used to specify the format of a document or the encoding of a file. Media types are often used to indicate the content of a file or the purpose of a file and are crucial to the creation of ",[183,14003,1196],{},[3191,14005,14007],{"id":14006},"nfc-tag","NFC tag",[15,14009,14010,14011,14014],{},"A type of radio-frequency identification (RFID) tag that ",[183,14012,14013],{},"uses near-field communication (NFC)"," technology to communicate with NFC-enabled devices such as smartphones. NFC tags can be used like QR codes to open digital pages on websites or apps when they are tapped with an NFC-enabled device. They are planned to be available as a type of data carrier for digital links.",[3191,14016,14018],{"id":14017},"product-information-page","Product information page",[15,14020,14021,14022,14025],{},"A product information page is ",[183,14023,14024],{},"a web page containing detailed information"," about a specific product or product category.",[3191,14027,1787],{"id":14028},"qr-code",[15,14030,14031,14032,14035],{},"A type of two-dimensional barcode that can be read by smartphones and other devices equipped with a camera. Various types of data can be encoded in QRs, including URLs. When scanned, a QR code can automatically open digital pages on websites or apps. That’s what makes a QR ",[183,14033,14034],{},"the perfect data carrier"," for a digital link.",[3191,14037,14039],{"id":14038},"query-parameter","Query parameter",[15,14041,14042,14043,14046],{},"A query parameter is ",[183,14044,14045],{},"a piece of information"," that is passed as part of a query string. It is used to specify the criteria for a search, or the parameters for an action.",[3191,14048,14050],{"id":14049},"redirect-requests","Redirect requests",[15,14052,14053,14054,254],{},"A redirect request is a type of HTTP request that is used to request a redirect response from a server. A redirect is a response from a server that tells a client that it should ",[183,14055,14056],{},"go to another URL",[3191,14058,14059],{"id":4591},"Resolver",[15,14061,14062,14063,14065,14066,14069],{},"A resolver is a computer system that converts numerical identifiers into more meaningful, human-readable labels, using a resolver description file. In the case of the ",[258,14064,8436],{"href":8445},", it ",[183,14067,14068],{},"validates and processes the URIs"," that it receives, redirecting visitors to the most appropriate destination.",[3191,14071,14073],{"id":14072},"rfid-tag","RFID Tag",[15,14075,14076,14077,14080],{},"A type of tag that uses ",[183,14078,14079],{},"radio-frequency identification (RFID)"," technology to communicate with RFID-enabled devices such as smartphones. RFID tags can be used like QR codes and NFC tags to open digital pages on websites or apps when they are tapped with an RFID-enabled device.",[3191,14082,14084],{"id":14083},"solution-providers","Solution providers",[15,14086,14087,14088,14091],{},"Companies that provide software or services that help businesses to solve problems. They can be used to improve supply chain management, product development, and customer service. In the context of digital links, solution providers can ",[183,14089,14090],{},"operate as resolvers"," for a brand owner or retailer implementing the GS1 digital link standard.",[3191,14093,14095],{"id":14094},"supply-chains","Supply chains",[15,14097,14098,14099,14102],{},"Networks of businesses and organizations that are involved in ",[183,14100,14101],{},"the production and distribution of goods"," and services. They can be leveraged to improve the efficiency of operations and to reduce the cost of goods and services.",[3191,14104,12880],{"id":12879},[15,14106,14107,14108,14111],{},"The target URL is the ",[183,14109,14110],{},"destination URL for a redirect",". When a client requests a URL that redirects to another URL, the original URL will be displayed in the browser’s history list.",[3191,14113,7905],{"id":14114},"uri",[15,14116,14117,14118,254],{},"A Uniform Resource Identifier that can be used to identify physical products and locations. URIs are commonly used in web addresses, but the GS1 digital link standard goes a step further by using URIs as a way to ",[183,14119,14120],{},"link physical objects to digital information",[3191,14122,14124],{"id":14123},"web-uri","Web URI",[15,14126,14127,14128,14131],{},"A Web URI is a unique string of characters that identifies ",[183,14129,14130],{},"a specific webpage on the internet",". Web URIs are often used in web addresses, but they can also be used to identify other types of digital content such as documents, images, and videos. The GS1 digital link standard builds on the existing Web URI standard by providing a way to link physical products with their corresponding digital content.",[2686,14133,14135],{"id":14134},"digital-links-are-the-future-of-barcodes","Digital links are the future of barcodes",[15,14137,14138,14139,14142],{},"Digital links are more efficient than traditional barcodes and can be used by any brand to ",[183,14140,14141],{},"add value for their marketing and logistics departments"," and consumers.",[15,14144,14145,14146,14149],{},"Adding a digital link QR code to your packaging can make your product more accessible and have more control over the accessed content. This will allow you to provide valuable information to your customers and ",[183,14147,14148],{},"build loyalty"," with them. Sharing your web or important information about a product’s line will be easier with a single code.",[15,14151,14152,14153,14156],{},"Overall, the GS1 digital link standard is an excellent choice for any business of all sizes due to its enormous ",[183,14154,14155],{},"flexibility and versatility",". With all these advantages, it is hard to imagine not using digital links in some form or another!",[15,14158,14159],{},"Are you ready to start using digital links?",{"title":144,"searchDepth":145,"depth":145,"links":14161},[14162,14166,14182,14185,14189],{"id":13142,"depth":148,"text":13143,"children":14163},[14164,14165],{"id":13239,"depth":145,"text":13242},{"id":13303,"depth":145,"text":13304},{"id":13354,"depth":148,"text":13355,"children":14167},[14168,14169,14170,14171,14172,14181],{"id":13400,"depth":145,"text":13401},{"id":13428,"depth":145,"text":13429},{"id":13451,"depth":145,"text":13452},{"id":13473,"depth":145,"text":13474},{"id":13519,"depth":145,"text":13520,"children":14173},[14174,14175,14176,14177,14178,14179,14180],{"id":13532,"depth":3408,"text":13533},{"id":13550,"depth":3408,"text":13551},{"id":13561,"depth":3408,"text":13562},{"id":13577,"depth":3408,"text":13578},{"id":144,"depth":3408,"text":144},{"id":4868,"depth":3408,"text":13636},{"id":13646,"depth":3408,"text":13647},{"id":13661,"depth":145,"text":13662},{"id":13689,"depth":148,"text":13690,"children":14183},[14184],{"id":13723,"depth":145,"text":13724},{"id":13771,"depth":148,"text":13772,"children":14186},[14187,14188],{"id":12597,"depth":145,"text":12598},{"id":13815,"depth":145,"text":13816},{"id":13853,"depth":148,"text":13854,"children":14190},[14191,14192,14193,14194,14195,14196,14197,14198,14199,14200,14201,14202,14203,14204,14205,14206,14207,14208,14209,14210,14211,14212,14213,14214,14215],{"id":13874,"depth":3408,"text":13875},{"id":13885,"depth":3408,"text":13886},{"id":13896,"depth":3408,"text":13897},{"id":13705,"depth":3408,"text":13907},{"id":13917,"depth":3408,"text":13918},{"id":13928,"depth":3408,"text":13929},{"id":13939,"depth":3408,"text":13940},{"id":13709,"depth":3408,"text":13950},{"id":13960,"depth":3408,"text":13961},{"id":13971,"depth":3408,"text":13972},{"id":13982,"depth":3408,"text":13983},{"id":13993,"depth":3408,"text":13994},{"id":14006,"depth":3408,"text":14007},{"id":14017,"depth":3408,"text":14018},{"id":14028,"depth":3408,"text":1787},{"id":14038,"depth":3408,"text":14039},{"id":14049,"depth":3408,"text":14050},{"id":4591,"depth":3408,"text":14059},{"id":14072,"depth":3408,"text":14073},{"id":14083,"depth":3408,"text":14084},{"id":14094,"depth":3408,"text":14095},{"id":12879,"depth":3408,"text":12880},{"id":14114,"depth":3408,"text":7905},{"id":14123,"depth":3408,"text":14124},{"id":14134,"depth":145,"text":14135},"What a GS1 digital link is, how it works and why to adopt it: the basics of moving from old barcodes to digital link QR codes, answered.",{},"\u002Fimages\u002F2022\u002F11\u002FGS1-digital-link-basics.jpg","\u002Fguides\u002Fgs1-digital-link-basics","2024-07-01T18:17:20+02:00",{"title":13128,"description":14216},"guides\u002Fgs1-digital-link-basics","2024-09-05T14:50:38+02:00","GaNm87cTZvPkKDFRCRfcjm6bU472bt-5SCHUTh8Aqgw",{"id":14226,"title":14227,"author":7,"body":14228,"category":7,"description":14971,"extension":157,"heading":14972,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":14973,"navigation":159,"ogImage":14974,"path":14975,"publishedAt":14976,"sections":7,"seo":14977,"sourcePath":14978,"stem":14979,"updatedAt":14980,"videos":7,"__hash__":14981},"pages\u002Fguides\u002Fbattery-passport.md","How the Battery Passport is changing the battery industry",{"type":9,"value":14229,"toc":14936},[14230],[12,14231,14232,14235,14239,14248,14261,14268,14271,14280,14284,14287,14303,14306,14309,14316,14326,14330,14333,14348,14359,14362,14379,14388,14392,14395,14405,14409,14416,14420,14423,14427,14434,14437,14444,14453,14457,14464,14468,14475,14479,14486,14490,14500,14503,14506,14513,14519,14522,14526,14535,14538,14672,14676,14680,14683,14687,14690,14694,14697,14701,14708,14718,14722,14725,14729,14732,14736,14739,14748,14752,14755,14759,14762,14765,14774,14778,14781,14788,14798,14808,14812,14815,14819,14830,14843,14847,14859,14866,14875,14879,14882,14889,14899,14902,14905,14931],{},[15,14233,14234],{},"Batteries are undergoing a significant transformation, not just technologically but ethically. The European Digital Product Passport (DPP) initiative, with its emphasis on transparency and sustainability, is set to redefine the way we perceive, produce, and utilize batteries. This article explores the roots of the Battery Passport in the EU regulations and its potential to reshape the global battery industry. Discover the origins and the requirements of the Battery Passport, its implications, and the promise it holds for a sustainable future.",[22,14236,14238],{"id":14237},"what-is-the-european-digital-product-passport","What is the European Digital Product Passport?",[15,14240,181,14241,14243,14244,14247],{},[258,14242,12244],{"href":3840}," (DPP) is a tool proposed by the European Commission to create transparency and unlock circularity in product value chains. Technically, the DPP is a ",[183,14245,14246],{},"digital record system"," that enables the transfer of information between parties and shares product information across the entire value chain, including data on raw material extraction, production, recycling, etc.",[15,14249,14250,14251,14253,14254,14257,14258,14260],{},"The tool is designed to provide ",[183,14252,10953],{}," to economic actors through circular value retention and optimization, help consumers ",[183,14255,14256],{},"make sustainable choices",", and allow authorities to ",[183,14259,10949],{}," with legal obligations.",[15,14262,14263,14264,14267],{},"In order to achieve these goals, Digital Product Passports will be ",[183,14265,14266],{},"connected through a QR code"," to unique identifiers, and the trusted data will be accessible so that all parties, including customers, may better understand the products they use and their environmental impact.",[15,14269,14270],{},"The DPP is a key instrument for implementing a global vision of sustainable, more responsible sourcing, and circular product value chains based on data that is standardized, comparable, and auditable.",[120,14272,14273],{},[538,14274,14275,14277],{},[541,14276],{},[123,14278],{"alt":14266,"height":3058,"src":14279,"width":548},"\u002Fimages\u002F2023\u002F10\u002Fconnected-through-a-QR-code.png",[22,14281,14283],{"id":14282},"why-are-digital-product-passports-relevant-for-batteries","Why are Digital Product Passports relevant for batteries?",[15,14285,14286],{},"Digital Product Passports are relevant for the battery industry because batteries have been identified as the first product category to comply with Digital Product Passport reporting requirements. With great power comes great responsibility.",[15,14288,14289,14290,14295,14296,14299,14300,254],{},"According to the ",[258,14291,14294],{"href":14292,"rel":14293,"target":3795},"https:\u002F\u002Feur-lex.europa.eu\u002Feli\u002Freg\u002F2023\u002F1542\u002Foj",[3793,3794],"EU Battery Regulation Amendment"," released on July 2023, ",[183,14297,14298],{},"all electric vehicle batteries and industrial batteries on the EU market"," with a capacity of over 2 kWh will require a unique Battery Passport to be identified ",[183,14301,14302],{},"with a QR code",[15,14304,14305],{},"The responsibility of entering all essential data into the digital record and ensuring its accuracy and currency falls on the party introducing the battery to the market.",[15,14307,14308],{},"Furthermore, an external entity must validate the carbon footprint pertinent to the battery’s manufacturing location and batch, and this information should be readily available online.",[15,14310,14311,14312,14315],{},"The digital Battery Passport will contain ",[183,14313,14314],{},"a comprehensive set of information"," that needs to be made available through a QR code, including battery capacity, energy round trip efficiency, expected lifetime in cycles\u002Fcalendar years, manufacturing history, provenance, sustainability and lifecycle requirements, material and component attributes, and maintenance history.",[120,14317,14318],{},[538,14319,14320,14322],{},[541,14321],{},[123,14323],{"alt":14324,"height":546,"src":14325,"width":548},"Digital Product Passports","\u002Fimages\u002F2023\u002F10\u002Fdigital-Battery-Passport.png",[22,14327,14329],{"id":14328},"traditional-versus-digital-battery-passport","Traditional versus digital Battery Passport",[15,14331,14332],{},"The concept of a Battery Passport is not entirely new.",[15,14334,14335,14336,14339,14340,14343,14344,14347],{},"A traditional Battery Passport is ",[183,14337,14338],{},"a physical document"," that accompanies a battery throughout its life cycle and contains information about the battery’s specifications, performance, and maintenance history. However, it is a document that can be ",[183,14341,14342],{},"lost or damaged",", leading to a loss of important information. And it can also be ",[183,14345,14346],{},"difficult to update"," and share with relevant parties.",[15,14349,14350,14351,14354,14355,14358],{},"In contrast, a digital Battery Passport is ",[183,14352,14353],{},"a digital record system"," that enables the transfer of information between parties and will ensure that recovery organizations can determine the best course of action for waste batteries based on their chemistry and use history. It ",[183,14356,14357],{},"can be updated"," at any time, while new information can be integrated if needed.",[15,14360,14361],{},"Here are some key advantages of digital Battery Passports:",[214,14363,14364,14367,14370,14373,14376],{},[217,14365,14366],{},"Enable greater sustainability and circularity in battery value chains.",[217,14368,14369],{},"Can act as a valuable data source for battery management-related decision-making.",[217,14371,14372],{},"Will give every battery an identity, acting as a digital twin of the battery to record important information across its entire lifecycle.",[217,14374,14375],{},"Offer end-users essential information regarding the battery’s source of materials, its chemical composition, production history, and relevant ESG performance and lifecycle standards.",[217,14377,14378],{},"Are a key instrument for implementing a global vision of a sustainable, responsible, and circular global battery value chain based on data that is standardized, comparable, and auditable.",[15,14380,14381,14383,14384,14387],{},[710,14382],{},"Germany is pioneering the transition to digital Battery Passports with the ",[183,14385,14386],{},"Battery Pass project"," launched in 2022. The Battery Pass is a three-year, government-funded R&D global project including world-class market German leaders like acatech – Germany’s National Academy of Science and Engineering. The project serves as a pilot for the broader Battery Passport outlined by the Battery Regulation Amendment.",[22,14389,14391],{"id":14390},"what-are-the-challenges-and-opportunities-of-the-eu-battery-regulation","What are the challenges and opportunities of the EU battery regulation?",[15,14393,14394],{},"There are several specific challenges and opportunities related to batteries that make Battery Passports particularly important.",[120,14396,14397],{},[538,14398,14399,14401],{},[541,14400],{},[123,14402],{"alt":14403,"height":3058,"src":14404,"width":548},"EU battery regulation","\u002Fimages\u002F2023\u002F10\u002FEU-battery-regulation.png",[2686,14406,14408],{"id":14407},"environmental-social-and-governance-esg-impacts","Environmental, social, and governance (ESG) impacts",[15,14410,14411,14412,14415],{},"To manage the rapidly growing industry’s ESG impacts, transparency and collective multistakeholder are vitally important. The Battery Passport is a framework to ",[183,14413,14414],{},"increase transparency across the"," entire battery value chain and promote a circular economy, establishing a digital twin of the physical battery that conveys information about all applicable sustainability and lifecycle requirements based on a comprehensive definition of a sustainable battery.",[2686,14417,14419],{"id":14418},"compliance-with-regulations","Compliance with regulations",[15,14421,14422],{},"The EU Battery Regulation establishes a detailed set of guidelines aimed at safeguarding the environment by minimizing hazardous substances in batteries and enhancing their recycling frequency. Since it was introduced in 2006, it has had a significant impact on the battery industry. As a result, the need for Battery Passports and other forms of battery traceability has become increasingly important.",[2686,14424,14426],{"id":14425},"circular-battery-value-chain","Circular battery value chain",[15,14428,14429,14430,14433],{},"Battery Passports will serve as a foundational instrument in fostering a ",[183,14431,14432],{},"circular battery value chain",". This will facilitate collaboration among all stakeholders, sharing crucial information to enhance safety, optimize battery utilization, and guarantee efficient recycling.",[2686,14435,9480],{"id":14436},"sustainable-practices",[15,14438,14439,14440,14443],{},"The Battery Passport will incentivize manufacturers to adopt more sustainable practices by requiring them to provide information about the ",[183,14441,14442],{},"origin of raw materials"," and the environmental impact of production.",[120,14445,14446],{},[538,14447,14448,14450],{},[541,14449],{},[123,14451],{"alt":9480,"height":546,"src":14452,"width":548},"\u002Fimages\u002F2023\u002F10\u002FSustainable-practices.png",[2686,14454,14456],{"id":14455},"proper-recycling","Proper recycling",[15,14458,14459,14460,14463],{},"The Battery Passport will help ensure that used industrial batteries are properly recycled, ",[183,14461,14462],{},"reducing the environmental impact"," of disposal.",[2686,14465,14467],{"id":14466},"cost-savings","Cost savings",[15,14469,14470,14471,14474],{},"The Digital Battery Passport can generate cost savings from streamlined purchasing and quality procedures. It can also improve communication across the supply chain, ",[183,14472,14473],{},"reducing the risk ","of errors and delays.",[2686,14476,14478],{"id":14477},"informed-decisions","Informed decisions",[15,14480,14481,14482,14485],{},"The Battery Passport can provide detailed information on the battery’s composition and the processes used to manufacture it, which can ",[183,14483,14484],{},"help customers"," make informed decisions when purchasing batteries and increase transparency in the supply chain.",[22,14487,14489],{"id":14488},"digital-battery-passport-implementation-timeline-and-requirements","Digital Battery Passport implementation: timeline and requirements",[120,14491,14492],{},[538,14493,14494,14496],{},[541,14495],{},[123,14497],{"alt":14498,"height":546,"src":14499,"width":548},"Battery Passport timeline","\u002Fimages\u002F2023\u002F10\u002FBattery-Passport-timeline-1.png",[2686,14501,14498],{"id":14502},"battery-passport-timeline",[15,14504,14505],{},"The EU Battery Regulation Amendment was adopted by the EU Council in July 2023.",[15,14507,14508,14509,14512],{},"From ",[183,14510,14511],{},"February 1, 2027",", all light means of transport batteries, electric vehicle batteries, and industrial batteries available on the EU market will require a Battery Passport to be made available via a QR code.",[15,14514,10301,14515,14518],{},[183,14516,14517],{},"February 1, 2025",", the carbon footprint of both manufacturing sites and batches of EV\u002Findustrial batteries must be verified by an external organization and published online.",[15,14520,14521],{},"Manufacturers and stakeholders have until 2026 to ensure that they are compliant with the regulations and have the necessary systems and processes in place to issue and manage these Digital Battery Passports.",[2686,14523,14525],{"id":14524},"battery-passport-requirements","Battery Passport requirements",[120,14527,14528],{},[538,14529,14530,14532],{},[541,14531],{},[123,14533],{"alt":14525,"height":546,"src":14534,"width":548},"\u002Fimages\u002F2023\u002F10\u002FBattery-Passport-requirements-1.png",[15,14536,14537],{},"The EU Battery Regulation Amendment contains a comprehensive set of information that needs to be made available in the Digital Battery Passport, including:",[233,14539,14540,14546,14552,14558,14564,14570,14576,14582,14588,14594,14600,14606,14612,14618,14624,14630,14636,14642,14648,14654,14660,14666],{},[217,14541,14542,14545],{},[183,14543,14544],{},"Battery Passport unique identifier",": A unique code or number identifying the Battery Passport.",[217,14547,14548,14551],{},[183,14549,14550],{},"Manufacturer’s name and address",": The name and address of the company that manufactured the battery.",[217,14553,14554,14557],{},[183,14555,14556],{},"Battery designation",": The specific name or model number of the battery.",[217,14559,14560,14563],{},[183,14561,14562],{},"Electrochemical system",": The chemical composition or type of the battery.",[217,14565,14566,14569],{},[183,14567,14568],{},"Battery type",": The specific type or category of the battery (i.e., Lithium-ion, Nickel-Metal Hydride).",[217,14571,14572,14575],{},[183,14573,14574],{},"Nominal voltage",": The standard voltage output of the battery.",[217,14577,14578,14581],{},[183,14579,14580],{},"Nominal capacity",": The standard capacity or energy storage capability of the battery.",[217,14583,14584,14587],{},[183,14585,14586],{},"Weight",": The weight of the battery.",[217,14589,14590,14593],{},[183,14591,14592],{},"Battery design life",": The expected lifespan or operational duration of the battery under normal conditions.",[217,14595,14596,14599],{},[183,14597,14598],{},"Battery warranty",": Details about the warranty or guarantee provided by the manufacturer.",[217,14601,14602,14605],{},[183,14603,14604],{},"Date of manufacture",": The date when the battery was produced.",[217,14607,14608,14611],{},[183,14609,14610],{},"Battery end-of-life information",": Specific details about how the battery should be disposed of or recycled once it reaches the end of its operational life.",[217,14613,14614,14617],{},[183,14615,14616],{},"Carbon footprint",": Measurement of the total greenhouse gas emissions caused directly and indirectly by the battery.",[217,14619,14620,14623],{},[183,14621,14622],{},"Recycled content",": Information regarding the materials in the battery that come from recycled sources.",[217,14625,14626,14629],{},[183,14627,14628],{},"Ethical sourcing details",": Information about the sourcing practices for the materials used in the battery.",[217,14631,14632,14635],{},[183,14633,14634],{},"Safety information and certifications",": Details about the safety standards the battery adheres to and any certifications it holds.",[217,14637,14638,14641],{},[183,14639,14640],{},"Performance metrics and testing results",": Data related to the battery’s efficiency, performance under various conditions, and results from any tests conducted.",[217,14643,14644,14647],{},[183,14645,14646],{},"Expected degradation",": Information about how the battery’s performance might decline over time and under what conditions.",[217,14649,14650,14653],{},[183,14651,14652],{},"Intended use",": Specific applications or devices for which the battery is designed.",[217,14655,14656,14659],{},[183,14657,14658],{},"Reusability and repurposing information",": Details about potential second-life applications for the battery.",[217,14661,14662,14665],{},[183,14663,14664],{},"Dismantling information",": Guidance on how to safely dismantle the battery.",[217,14667,14668,14671],{},[183,14669,14670],{},"State of health metrics",": Data providing insights into the current performance and health of the battery compared to its original specifications.",[22,14673,14675],{"id":14674},"how-companies-can-prepare-for-the-digital-battery-passport-revolution","How companies can prepare for the Digital Battery Passport revolution",[2686,14677,14679],{"id":14678},"understand-the-requirements","Understand the requirements",[15,14681,14682],{},"Battery manufacturers should familiarize themselves with the EU Battery Regulation and other related laws to understand the requirements for implementing Digital Battery Passports.",[2686,14684,14686],{"id":14685},"collect-data","Collect data",[15,14688,14689],{},"The necessary data for the Battery Passport must be collected, including information about battery capacity, energy round trip efficiency, expected lifetime in cycles\u002Fcalendar years, manufacturing history, provenance, sustainability and lifecycle requirements, material and component attributes, and maintenance history.",[2686,14691,14693],{"id":14692},"use-centralized-systems","Use centralized systems",[15,14695,14696],{},"Players in the battery supply chain should use centralized ERP systems and centralized tools that communicate with suppliers to collect data from them.",[2686,14698,14700],{"id":14699},"verify-the-batterys-carbon-footprint","Verify the battery’s carbon footprint",[15,14702,14703,14704,14707],{},"Manufacturers have to assess their emissions (direct, indirect, or related to the entire supply chain), calculate the carbon footprint, and convert it to CO2 equivalents using appropriate global warming potential (GWP) factors. Carbon footprints must then be validated by third-party certifiers. Stay tuned because we’re working on a ",[183,14705,14706],{},"game-changing solution"," for calculating and validating a battery’s carbon footprint.",[120,14709,14710],{},[538,14711,14712,14714],{},[541,14713],{},[123,14715],{"alt":14716,"height":546,"src":14717,"width":548},"carbon footprint","\u002Fimages\u002F2023\u002F10\u002Fcarbon-footprint.png",[2686,14719,14721],{"id":14720},"ensure-accuracy-and-completeness","Ensure accuracy and completeness",[15,14723,14724],{},"It’s vital to ensure that all the required data is entered into the digital record and that the information is correct and up to date.",[2686,14726,14728],{"id":14727},"incentivize-sustainable-practices","Incentivize sustainable practices",[15,14730,14731],{},"Suppliers should be incentivized to adopt more sustainable production practices by requiring them to provide information about the origin of raw materials and the environmental impact of production.",[2686,14733,14735],{"id":14734},"ensure-proper-recycling","Ensure proper recycling",[15,14737,14738],{},"Companies should help ensure that used batteries are properly recycled, reducing the social and environmental risks and impact of disposal.",[120,14740,14741],{},[538,14742,14743,14745],{},[541,14744],{},[123,14746],{"alt":14735,"height":3058,"src":14747,"width":548},"\u002Fimages\u002F2023\u002F10\u002FEnsure-proper-recyclin.png",[2686,14749,14751],{"id":14750},"increase-transparency","Increase transparency",[15,14753,14754],{},"Companies should provide detailed information on the battery’s composition and the processes used to manufacture it, which can help customers make informed decisions when purchasing sustainable batteries and increase transparency in the supply chain.",[2686,14756,14758],{"id":14757},"implement-qr-codes","Implement QR codes",[15,14760,14761],{},"Companies should implement QR codes to enable the transfer of information between parties and ensure that recovery organizations can determine the best course of action for waste batteries based on their chemistry and use history.",[15,14763,14764],{},"But which type of QRs is the most suitable for connecting individual batteries with their digital twins?",[120,14766,14767],{},[538,14768,14769,14771],{},[541,14770],{},[123,14772],{"alt":14758,"height":3058,"src":14773,"width":548},"\u002Fimages\u002F2023\u002F10\u002FImplement-QR-codes_.png",[22,14775,14777],{"id":14776},"the-role-of-qr-codes-and-digital-links-in-implementing-the-battery-passport","The role of QR codes and digital links in implementing the Battery Passport",[15,14779,14780],{},"The now ubiquitous QR codes are central to the implementation of the EU Battery Regulation Amendment.",[15,14782,14783,14784,14787],{},"QR codes must be used to provide a ",[183,14785,14786],{},"direct link to the Digital Battery Passport"," webpage. They will be connected to a unique identifier, and the data will be accessible so that all parties, including customers, may better understand the products they use and their environmental impact.",[15,14789,14790,14791,14793,14794,14797],{},"The combination of dynamic QR codes and ",[258,14792,7962],{"href":1438}," enables brands to ",[183,14795,14796],{},"deliver different information and content to different users with a single code",", making it the ideal solution to comply with the new regulation.",[15,14799,14800,14801,14804,14805,254],{},"Dynamic digital link QR codes can be easily updated without reprinting them. In addition, ",[258,14802,14803],{"href":503},"our digital link QR code solution"," allows brands to connect a smart product page in addition to the passport, opening ",[183,14806,14807],{},"new opportunities for marketing and customer engagement",[22,14809,14811],{"id":14810},"real-life-battery-passport-examples","Real-life Battery Passport examples",[15,14813,14814],{},"Companies and organizations at the forefront of the Battery Passport revolution are already testing pilot projects and “proofs of concept” to accelerate its implementation. Among them, the Global Battery Alliance passport and the Ford passport are definitely worth taking a closer look at.",[2686,14816,14818],{"id":14817},"global-battery-alliance","Global Battery Alliance",[15,14820,181,14821,14825,14826,14829],{},[258,14822,14818],{"href":14823,"rel":14824,"target":3795},"https:\u002F\u002Fwww.globalbattery.org\u002F",[3793,3794,4483]," (GBA) is a partnership of 140+ businesses, governments, academics, industry actors, and international and non-governmental organizations, mobilizing to ensure that battery production supports green energy, safeguards human rights, and promotes ",[183,14827,14828],{},"health and environmental sustainability",". Members of the Global Battery Alliance include Audi, BASF, CATL, Eurasian Resources Group, Glencore, LG Energy Solution, Umicore, Tesla, Volkswagen AG, and many more.",[15,14831,14832,14833,14838,14839,14842],{},"The GBA’s Battery Passport is the flagship initiative of the Alliance, establishing a framework for the circular battery economy. ",[258,14834,14837],{"href":14835,"rel":14836,"target":3795},"https:\u002F\u002Fwww.globalbattery.org\u002Faction-platforms-menu\u002Fpilot-test\u002F",[3793,3794,4483],"The passport"," has been developed over three years by the GBA’s members, and its proof of concept was launched at the ",[183,14840,14841],{},"World Economic Forum","’s Annual Meeting in Davos in January 2023.",[2686,14844,14846],{"id":14845},"ford","Ford",[15,14848,14849,14854,14855,14858],{},[258,14850,14853],{"href":14851,"rel":14852,"target":3795},"https:\u002F\u002Fwww.ford.com\u002F",[3793,3794,4483],"Ford Motor Company"," has launched a Battery Passport pilot to ensure responsible recycling of electric vehicle batteries in the automotive industry. The pilot leverages ",[183,14856,14857],{},"blockchain technology, IoT, and QR codes"," to track batteries throughout their lifecycle to ensure responsible management during use and recycling at the end of their useful life.",[15,14860,14861,14862,14865],{},"The pilot will run for six months and will allow Ford to gain visibility on out-of-warranty batteries, validate ",[183,14863,14864],{},"responsible battery lifecycle management",", improve the battery’s sustainability performance, and gain access to data such as recycled critical minerals produced and associated CO2 savings.",[120,14867,14868],{},[538,14869,14870,14872],{},[541,14871],{},[123,14873],{"alt":14864,"height":3058,"src":14874,"width":548},"\u002Fimages\u002F2023\u002F10\u002Fresponsible-battery-lifecycle-management_.png",[22,14876,14878],{"id":14877},"embracing-the-future-of-transparency-and-circularity","Embracing the future of transparency and circularity",[15,14880,14881],{},"The European Digital Product Passport (DPP) initiative marks a pivotal moment in our journey towards a more sustainable and transparent global industry. As batteries power our world, from everyday devices to transformative technologies like electric vehicles, the need for a comprehensive, transparent system like the Battery Passport becomes clear.",[15,14883,14884,14885,14888],{},"The DPP is not merely a regulatory tool but a testament to the European Commission’s commitment to ",[183,14886,14887],{},"unlocking circularity in product value chains",". It offers a digital record that encapsulates a product’s entire lifecycle, from raw material extraction to end-of-life recommendations. This transparency not only enables informed decisions by consumers but also fosters accountability within industries.",[120,14890,14891],{},[538,14892,14893,14895],{},[541,14894],{},[123,14896],{"alt":14897,"height":3058,"src":14898,"width":548},"Embracing the future","\u002Fimages\u002F2023\u002F10\u002FEmbracing-the-future.png",[15,14900,14901],{},"By adopting the Battery Passport and the broader DPP system, businesses can tap into new opportunities, optimize value retention, and position themselves as leaders in the green revolution.",[15,14903,14904],{},"For stakeholders and companies keen on navigating this evolving landscape, the recommendations are clear:",[214,14906,14907,14913,14919,14925],{},[217,14908,14909,14912],{},[183,14910,14911],{},"Early adoption",": Don’t wait for regulatory mandates. Embrace the DPP and Battery Passport proactively, understanding its nuances and benefits.",[217,14914,14915,14918],{},[183,14916,14917],{},"Invest in technology",": Utilize technologies like digital link QR codes to provide seamless access to product information, enhancing user experience and trust.",[217,14920,14921,14924],{},[183,14922,14923],{},"Engage & educate",": Engage with partners in the supply chains, consumers, and stakeholders. Educate them about the benefits of transparent product value chains.",[217,14926,14927,14930],{},[183,14928,14929],{},"Foster collaboration",": Work together with industry peers, regulatory bodies, and solution providers to ensure seamless implementation and standardization.",[15,14932,14933,14935],{},[710,14934],{},"As we look towards the future, the DPP and Battery Passport initiatives are not just about compliance; they represent a paradigm shift towards a world where every product has a story, and every stakeholder has a role to play. We at digital-link.com are here to support you in this transformation.",{"title":144,"searchDepth":145,"depth":145,"links":14937},[14938,14939,14940,14941,14950,14954,14965,14966,14970],{"id":14237,"depth":148,"text":14238},{"id":14282,"depth":148,"text":14283},{"id":14328,"depth":148,"text":14329},{"id":14390,"depth":148,"text":14391,"children":14942},[14943,14944,14945,14946,14947,14948,14949],{"id":14407,"depth":145,"text":14408},{"id":14418,"depth":145,"text":14419},{"id":14425,"depth":145,"text":14426},{"id":14436,"depth":145,"text":9480},{"id":14455,"depth":145,"text":14456},{"id":14466,"depth":145,"text":14467},{"id":14477,"depth":145,"text":14478},{"id":14488,"depth":148,"text":14489,"children":14951},[14952,14953],{"id":14502,"depth":145,"text":14498},{"id":14524,"depth":145,"text":14525},{"id":14674,"depth":148,"text":14675,"children":14955},[14956,14957,14958,14959,14960,14961,14962,14963,14964],{"id":14678,"depth":145,"text":14679},{"id":14685,"depth":145,"text":14686},{"id":14692,"depth":145,"text":14693},{"id":14699,"depth":145,"text":14700},{"id":14720,"depth":145,"text":14721},{"id":14727,"depth":145,"text":14728},{"id":14734,"depth":145,"text":14735},{"id":14750,"depth":145,"text":14751},{"id":14757,"depth":145,"text":14758},{"id":14776,"depth":148,"text":14777},{"id":14810,"depth":148,"text":14811,"children":14967},[14968,14969],{"id":14817,"depth":145,"text":14818},{"id":14845,"depth":145,"text":14846},{"id":14877,"depth":148,"text":14878},"A detailed guide to the Battery Passport and the EU Battery Regulation. Everything you need to know to prepare for the next compliance challenge.","Battery Passport: How the EU regulations are changing the global battery industry",{},"\u002Fimages\u002F2023\u002F09\u002FHow-the-Battery-Passport-is-changing-the-battery-industry.png","\u002Fguides\u002Fbattery-passport","2024-06-25T18:21:05+02:00",{"title":14227,"description":14971},"\u002Fguides\u002Fbattery-passport\u002F","guides\u002Fbattery-passport","2025-06-05T09:52:38+02:00","lnlLq9xX0TpDiZRlRXiPBLhfWHFmAqQRE6MYh2lEVtE",{"id":14983,"title":14984,"author":7,"body":14985,"category":7,"description":15796,"extension":157,"heading":15797,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":15798,"navigation":159,"ogImage":15799,"path":15800,"publishedAt":15801,"sections":7,"seo":15802,"sourcePath":3840,"stem":15803,"updatedAt":15804,"videos":7,"__hash__":15805},"pages\u002Fguides\u002Feuropean-digital-product-passport-dpp.md","Introducing the European Digital Product Passport",{"type":9,"value":14986,"toc":15771},[14987],[12,14988,14989,14992,14995,14997,15007,15014,15025,15028,15031,15037,15044,15048,15055,15074,15087,15097,15101,15108,15111,15141,15144,15147,15154,15166,15172,15175,15179,15186,15193,15196,15224,15234,15240,15247,15250,15253,15270,15277,15283,15290,15293,15296,15299,15303,15309,15324,15331,15347,15350,15353,15364,15367,15377,15381,15398,15401,15407,15411,15449,15453,15476,15484,15490,15504,15507,15510,15516,15519,15529,15535,15542,15544,15562,15568,15572,15577,15584,15589,15598,15605,15616,15627,15632,15638,15647,15652,15667,15670,15679,15684,15691,15695,15698,15701,15708,15711,15720,15726,15729,15739,15745,15762],{},[15,14990,14991],{},"The European Digital Product Passport is about to happen, and it will change global trade forever. Learn how to prepare for it and why digital links are the solution.",[15,14993,14994],{},"Digital product passports impact multiple stakeholders across value chains and sectors, benefiting organizations, consumers, policymakers, and recyclers.",[22,14996,3036],{"id":3035},[15,14998,14999,15000,15003,15004,15006],{},"Do you manufacture or distribute ",[183,15001,15002],{},"any physical goods or components of an end product"," that are or will be marketed in the EU? If so, the one thing you should focus on right now is understanding the ",[183,15005,12244],{}," and how best to implement it in your organization’s processes.",[15,15008,15009,15010,15013],{},"Because the advent of the European Digital Product Passport (DPP) is ",[183,15011,15012],{},"THE trade event of the century,"," there’s no way of overestimating the magnitude of this coming planetary shift. The global impact of GDPR’s data protection requirements doesn’t even come close.",[15,15015,15016,15017,15020,15021,15024],{},"Imagine a world where basically ",[183,15018,15019],{},"any product available in Europe"," – manufactured locally or imported from elsewhere – ",[183,15022,15023],{},"must be accompanied by its digital twin:"," a “living” online version of an item always updated with relevant information and related content. Well, what you are looking at is nothing but reality a couple of years from now.",[15,15026,15027],{},"But before you rush to call an emergency board meeting, there are a few things that you need to know.",[15,15029,15030],{},"Read on to learn everything about the present and future of the European Digital Product Passport and how to prepare for mass product digitization.",[22,15032,15034],{"id":15033},"what-is-a-digital-product-passport",[183,15035,15036],{},"What is a digital product passport?",[15,15038,15039,15040,15043],{},"A digital product passport (or DPP) is a collection of structured, updated, and reliable data storing information about an item’s origin, composition, manufacturing processes, characteristics, duration, maintenance and disassembly directions, recycling instructions, and virtually any relevant detail for different actors in the value chain. This wealth of information is made available to stakeholders ",[183,15041,15042],{},"through digital means"," – typically, an online resource like a web page.",[2686,15045,15047],{"id":15046},"from-cradle-to-grave","From cradle to grave",[15,15049,15050,15051,15054],{},"The concept of a product passport accompanying goods through their lifecycle to ensure traceability, transparency, and informed purchasing decisions (",[183,15052,15053],{},"“cradle-to-grave”"," tracking) is not entirely new. Data collection is crucial in documenting materials, sourcing, assembly, sales, repairs, and part replacements throughout a product’s lifetime, providing transparency and insights into product supply chains for sustainable business practices.",[15,15056,15057,15058,15063,15064,15068,15069,15073],{},"In a way, ",[258,15059,15062],{"href":15060,"rel":15061},"https:\u002F\u002Fwww.fda.gov\u002Ffood\u002Fnutrition-education-resources-materials\u002Fnew-nutrition-facts-label",[3794],"FDA mandatory nutrition facts labels"," in the U.S. and the ",[258,15065,15067],{"href":5258,"rel":15066,"target":3795},[3793,3794],"compulsory information"," required by ",[258,15070,15072],{"href":5262,"rel":15071,"target":3795},[3793,3794],"recent European regulations"," are basic, partial examples of product passports.",[15,15075,15076,15077,15080,15081,15086],{},"The big news is that the European Union has put ",[183,15078,15079],{},"DPPs at the heart of its European Green Deal,"," releasing on March 30, 2022, a proposal for an ",[258,15082,15085],{"href":15083,"rel":15084},"https:\u002F\u002Fenvironment.ec.europa.eu\u002Fsystem\u002Ffiles\u002F2022-03\u002FCOM_2022_142_1_EN_ACT_part1_v6.pdf",[3794],"Ecodesign for Sustainable Products Regulation (ESPR)."," This proposal sets a roadmap for developing and implementing a European Digital Product Passport, making DPPs the norm in the EU.",[120,15088,15089],{},[538,15090,15091,15093],{},[541,15092],{},[123,15094],{"alt":15095,"height":546,"src":15096,"width":548},"The concept of a product passport","\u002Fimages\u002F2023\u002F02\u002FThe-concept-of-a-product-passport.jpg",[22,15098,15100],{"id":15099},"what-is-the-european-digital-product-passport-dpp-under-the-sustainable-products-regulation","What is the European Digital Product Passport (DPP) under the Sustainable Products Regulation?",[15,15102,15103,15104,15107],{},"The European Digital Product Passport is the version of the DPP introduced by the ESPR proposal as the key initiative to ",[183,15105,15106],{},"promote a circular economy and sustainability"," throughout Europe.",[15,15109,15110],{},"The overall goals of the European DPP are:",[214,15112,15113,15120,15127,15134],{},[217,15114,15115,15116,15119],{},"enabling the ",[183,15117,15118],{},"transition to a circular economy,"," increasing the efficiency in material and energy consumption, making product life longer, and supporting sustainable production in general",[217,15121,15122,15123,15126],{},"helping businesses of all types implement ",[183,15124,15125],{},"circular business models"," that create actual value based on reliable and widely accessible data – i.e., enhanced maintenance and repair services",[217,15128,15129,15130,15133],{},"empowering citizens of the EU to make ",[183,15131,15132],{},"more conscious purchasing decisions"," and better evaluate the environmental and social impact of their choices and behaviors",[217,15135,15136,15137,15140],{},"certify ",[183,15138,15139],{},"products’ compliance"," with regulations, standards, and all kinds of industry-specific requirements that can be easily verified by authorities, auditors, and consumers",[15,15142,15143],{},"Additionally, the DPP enables transparency in the product supply chain, laying the groundwork for a wide range of sustainable business models within the industry.",[15,15145,15146],{},"Available statistics show to what extent the impact of environmental measures can actually benefit the area’s overall health, making the European economy more resilient to different crises.",[15,15148,15149,15150,15153],{},"In fact, only in 2021 did eco-design initiatives covering more than 30 product categories help EU consumers save ",[183,15151,15152],{},"120 billion euros"," in energy expenditures, reducing the annual power consumption by the related industries by 10%.",[120,15155,15156],{},[120,15157,15158],{},[538,15159,15160,15162],{},[541,15161],{},[123,15163],{"alt":15164,"height":546,"src":15165,"width":548},"Batteries, textiles, and construction products","\u002Fimages\u002F2023\u002F02\u002FBatteries-textiles-and-construction-products.jpg",[22,15167,15169],{"id":15168},"what-is-the-cirpass",[183,15170,15171],{},"What is the CIRPASS?",[15,15173,15174],{},"CIRPASS is a cooperative initiative funded by the European Commission under the Digital Europe Programme. CIRPASS aims to improve traceability and transparency across the entire value chain by laying the groundwork for the gradual piloting and deployment of a standards-based Product Passport (DPP) aligned with the requirements of the proposal for Ecodesign for Sustainable Product Regulations (ESPR).",[2686,15176,15178],{"id":15177},"an-alliance-for-the-dpp","An alliance for the DPP",[15,15180,15181,15182,15185],{},"The project collaboration includes 31 partners from thousands of industrial, scientific, digital, international, standards, and other organizations in Europe and beyond. The 18-month project will address the European Commission’s need for ",[183,15183,15184],{},"a clear definition of the DPP,"," the definition of a cross-sectoral product data model and DPP system with proven advantages for the circular economy, and the development of deployment roadmaps.",[15,15187,15188,15189,15192],{},"In short, the CIRPASS is the lab where ",[183,15190,15191],{},"all the infrastructural components of the European Digital Product Passport"," and its operational mechanics are being defined. This is all while trying to prevent a battle for the prevailing standard.",[15,15194,15195],{},"The CIRPASS objectives include:",[214,15197,15198,15204,15211,15217],{},[217,15199,15200,15201],{},"give a clear, cross-sectoral ",[183,15202,15203],{},"definition and summary of the DPP",[217,15205,15206,15207,15210],{},"create a cross-sectoral ",[183,15208,15209],{},"product data model"," with proven value for the Circular Economy",[217,15212,15213,15214],{},"create an open DPP ",[183,15215,15216],{},"data exchange protocol",[217,15218,15219,15220,15223],{},"create ",[183,15221,15222],{},"use cases and roadmaps"," for deploying cross-sectoral DPPs",[120,15225,15226],{},[538,15227,15228,15230],{},[541,15229],{},[123,15231],{"alt":15232,"height":3058,"src":15233,"width":548},"Digital Product Passport for textiles","\u002Fimages\u002F2023\u002F02\u002FDigital-Product-Passport-for-textiles.jpg",[22,15235,15237],{"id":15236},"what-information-will-need-to-be-included-in-a-digital-product-passport",[183,15238,15239],{},"What information will need to be included in a Digital Product Passport?",[15,15241,15242,15243,15246],{},"The data requirements for Product Passports are not available yet. They will be ",[183,15244,15245],{},"established for each product category"," based on industry-wide stakeholder consultation.",[15,15248,15249],{},"However, some of the data specifications have already been defined. For instance, the general and technical specifications for producing, accessing, and exchanging Digital Product Passports are laid forth in Chapter III of the ESPR.",[15,15251,15252],{},"The general requirements for product passports include complying with the following conditions:",[214,15254,15255,15258,15261,15264,15267],{},[217,15256,15257],{},"a DPP must be connected through a data carrier (i.e., a QR code) to a unique product identifier",[217,15259,15260],{},"the data carrier must be physically present on the physical product, packaging, or product documentation",[217,15262,15263],{},"the data carrier and the unique product identifier must comply with the standard ISO\u002FIEC 15459:2015",[217,15265,15266],{},"all information included in the product passport must be based on open standards, developed with an interoperable format, and be machine-readable, structured, and searchable",[217,15268,15269],{},"the information included in the product passport must refer to the product model, batch, or single item",[15,15271,15272,15273,15276],{},"What’s especially important to know is that further details about DPP’s data requirements and implementation deadlines will be defined ",[183,15274,15275],{},"directly by EU member states"," with the so-called “delegated acts.” We will update this article as European Countries release new directives.",[22,15278,15280],{"id":15279},"which-industries-will-be-impacted-by-the-european-digital-product-passport",[183,15281,15282],{},"Which industries will be impacted by the European Digital Product Passport?",[15,15284,15285,15286,15289],{},"Over time, ",[183,15287,15288],{},"all product categories"," will be impacted by the introduction of the European DPP.",[15,15291,15292],{},"Implementing Product Passports will significantly impact supply chains by utilizing technologies like RAIN RFID for item-level tracking and traceability, thereby increasing transparency. This comprehensive, granular data across the entire product lifecycle can automate supply chains, combat counterfeiting, and support circular business models.",[15,15294,15295],{},"Anyway, the new requirements will be rolled out progressively according to different sector-specific regulations, starting with a few key industries in the circular economy paradigm: batteries**, textiles, and construction products.**",[15,15297,15298],{},"Let’s see them one by one, quickly.",[2686,15300,15302],{"id":15301},"digital-product-passport-for-batteries","Digital Product Passport for batteries",[15,15304,15305,15306],{},"The foundations of the DPP for batteries were laid down in 2017 when the ",[183,15307,15308],{},"European Battery Alliance was launched.",[15,15310,15311,15312,15315,15316,15319,15323],{},"As a result, the Battery Regulation was released, requiring that ",[183,15313,15314],{},"from 2026 all rechargeable batteries"," with a capacity of more than 2kWh, both industrial and for electric vehicles, ",[183,15317,15318],{},"come with a ",[258,15320,15322],{"href":14978,"rel":15321,"target":3795},[3793,3794],"battery passport"," accessible through a QR code.",[15,15325,15326,15327,15330],{},"A dedicated act will define the mandatory information in this passport ",[183,15328,15329],{},"within 2024. ","Basic data will include:",[214,15332,15333,15336,15338,15341,15344],{},[217,15334,15335],{},"material sourcing",[217,15337,14716],{},[217,15339,15340],{},"share of recycled materials in the final product",[217,15342,15343],{},"durability",[217,15345,15346],{},"repurposing and recycling directions",[15,15348,15349],{},"The opportunities opened by the battery passport are enormous, with a plethora of services based on battery repurposing waiting to be envisioned and developed for businesses and end-users.",[2686,15351,15232],{"id":15352},"digital-product-passport-for-textiles",[15,15354,181,15355,15359,15360,15363],{},[258,15356,10527],{"href":15357,"rel":15358},"https:\u002F\u002Fenvironment.ec.europa.eu\u002Fpublications\u002Ftextiles-strategy_en",[3794],", published the same day as the ESPR, provides the framework for",[183,15361,15362],{}," a complete reform of this industry in Europe,"," with a specific focus on fast fashion, considering that European consumption of textiles follows only food production, housing, and transportation for its effects on climate change.",[15,15365,15366],{},"The strategy’s objective is to ensure that by 2030 all textile products on the EU market are environmentally, socially, and ethically sustainable. The critical measure to reach this goal is the introduction of a Product Passport for textiles, together with a mandatory EU extended producer responsibility scheme.",[120,15368,15369],{},[538,15370,15371,15373],{},[541,15372],{},[123,15374],{"alt":15375,"height":546,"src":15376,"width":548},"Batteries textiles and construction products","\u002Fimages\u002F2023\u002F02\u002FBatteries-textiles-and-construction-products-1.jpg",[2686,15378,15380],{"id":15379},"digital-product-passport-for-construction-products","Digital Product Passport for construction products",[15,15382,15383,15384,15387,15394,15397],{},"The beginnings of the DPP for construction products can be traced ",[183,15385,15386],{},"back to the ",[258,15388,15391],{"href":15389,"rel":15390},"https:\u002F\u002Feur-lex.europa.eu\u002FLexUriServ\u002FLexUriServ.do?uri=OJ:L:2011:088:0005:0043:EN:PDF",[3794],[183,15392,15393],{},"Construction Products Regulation ",[183,15395,15396],{},"305\u002F2011 (CPR);"," however, the ESPR has also set forth the need for greener and safer construction products, with the inclusion of this sector in the first wave of Digital Product Passport industry pilots.",[15,15399,15400],{},"Detailed requirements and a roadmap for implementing the Product Passport for construction products are yet to be disclosed.",[15,15402,15403,15406],{},[183,15404,15405],{},"UPDATE!"," The EU Commission has launched a public consultation to select the product categories to address first from a list of 20 products:",[3191,15408,15410],{"id":15409},"end-use-products","End-use products",[214,15412,15413,15416,15419,15422,15425,15428,15431,15434,15437,15440,15443,15446],{},[217,15414,15415],{},"textiles and footwear",[217,15417,15418],{},"furniture",[217,15420,15421],{},"ceramic products",[217,15423,15424],{},"tires",[217,15426,15427],{},"detergents",[217,15429,15430],{},"bed mattresses",[217,15432,15433],{},"lubricants",[217,15435,15436],{},"paints and varnishes",[217,15438,15439],{},"cosmetic products",[217,15441,15442],{},"toys",[217,15444,15445],{},"fishing nets and gears",[217,15447,15448],{},"absorbent hygiene products",[3191,15450,15452],{"id":15451},"intermediary-products","Intermediary products:",[214,15454,15455,15458,15461,15464,15467,15470,15473],{},[217,15456,15457],{},"iron and steel",[217,15459,15460],{},"non-ferrous metals",[217,15462,15463],{},"aluminum",[217,15465,15466],{},"chemicals",[217,15468,15469],{},"plastic and polymers",[217,15471,15472],{},"paper, pulp paper, and boards",[217,15474,15475],{},"glass",[15,15477,15478,15479,254],{},"The initial results of the consultation are available as a breakdown of the ",[258,15480,15483],{"href":15481,"rel":15482},"https:\u002F\u002Fec.europa.eu\u002Finfo\u002Flaw\u002Fbetter-regulation\u002Fhave-your-say\u002Finitiatives\u002F13682-New-product-priorities-for-Ecodesign-for-Sustainable-Products\u002Fpublic-consultation_en",[3794],"demographics of participants",[22,15485,15487],{"id":15486},"what-are-the-potential-issues-of-the-european-digital-product-passport",[183,15488,15489],{},"What are the potential issues of the European Digital Product Passport?",[15,15491,15492,15493,15496,15497,15500,15501],{},"The European Digital Product Passport has countless benefits for citizens, companies, and organizations, from unprecedented ",[183,15494,15495],{},"business models"," to more conscious and sustainable ",[183,15498,15499],{},"consumption habits"," and simplified ",[183,15502,15503],{},"compliance audits.",[15,15505,15506],{},"Optimizing the use and reuse of valuable resources and materials within the context of the circular economy and sustainability is crucial to minimize waste and extend the longevity of resources and products through approaches such as sharing, repairing, reusing, and recycling.",[15,15508,15509],{},"However, some observers have raised concerns about data protection and intellectual property issues.",[15,15511,181,15512,15515],{},[183,15513,15514],{},"type of data shared"," through a product passport and who has access to which layer of data are crucial aspects to prevent, for instance, leaking of information that reveals how a company generates a competitive advantage.",[15,15517,15518],{},"Stefan Šipka (Policy Analyst at the European Policy Centre) described that the solution is to grant different levels of access to information stored in DPPs depending on the target group.",[120,15520,15521],{},[538,15522,15523,15525],{},[541,15524],{},[123,15526],{"alt":15527,"height":3058,"src":15528,"width":548},"How to prepare for complying with the European DPP","\u002Fimages\u002F2023\u002F02\u002FHow-to-prepare-for-complying-with-the-European-Digital-Product-Passport.jpg",[22,15530,15532],{"id":15531},"how-to-prepare-for-complying-with-the-european-digital-product-passport",[183,15533,15534],{},"How to prepare for complying with the European Digital Product Passport?",[15,15536,15537,15538,15541],{},"If you’ve read this far, you should know that European Digital Product Passport standards are still in the works. We know that ",[183,15539,15540],{},"a revolution is gonna happen."," What we don’t know is how exactly it will happen.",[15,15543,14994],{},[15,15545,15546,15547,15550,15551,15554,15555,15557,15558,15561],{},"One thing is sure, though. A ",[183,15548,15549],{},"flexible, sustainable, and proven solution"," to help you overcome the DPP’s challenges is ",[183,15552,15553],{},"already available and ready to use."," We’re talking about the ",[258,15556,4620],{"href":5035}," protocol established by the global GS1 authority. And ",[183,15559,15560],{},"digital link QR codes and product pages,"," such as the ones we provide.",[15,15563,15564,15565],{},"Let’s break down the DPP requirements available so far to see how ",[183,15566,15567],{},"digital links effortlessly meet them.",[2686,15569,15571],{"id":15570},"digital-product-passport-vs-digital-link","Digital Product Passport vs. digital link",[15,15573,15574],{},[183,15575,15576],{},"Digital Product Passports must be connected to a unique product identifier",[15,15578,15579,15580,15583],{},"The GS1 digital link protocol embeds the ",[183,15581,15582],{},"most widely adopted and reliable product identifiers"," maintained by the GS1 authority (like the GTIN) in a web address. ✅",[15,15585,15586],{},[183,15587,15588],{},"Digital Product Passports must be connected through a data carrier like a QR code",[15,15590,15591,15592,15597],{},"Digital links are typically ",[183,15593,15594,15595],{},"encoded in ",[258,15596,5063],{"href":5062}," that can be printed on product packaging, labels, manuals, and any product documentation. ✅",[15,15599,15600,15601,15604],{},"The added value here is that ",[183,15602,15603],{},"digital links connect visitors to different resources. ","The same QR code that redirects to the Digital Product Passport can work like a traditional barcode when read by a POS scanner.",[15,15606,15607,15608,15611,15612],{},"This feature of digital links will also be crucial when tackling the intellectual property issues mentioned above: ",[183,15609,15610],{},"different access levels can be granted to different audiences ","taking advantage of digital links’ ",[258,15613,15615],{"href":15614},"\u002Fguides\u002Fgs1-digital-link-technology\u002F#resolver","smart redirecting capabilities.",[15,15617,15618,15619,15622,15623,15626],{},"But there’s more. Digital link QR codes created on our platform are also ",[183,15620,15621],{},"dynamic ","(their content can be changed and updated without reprinting the codes) and come with ",[183,15624,15625],{},"a product page that can be edited"," to include more content and resources apart from the DPP itself: videos, e-shops, social media, tutorials, promotions, nutrition facts, environmental labels; the sky’s the limit.",[15,15628,15629],{},[183,15630,15631],{},"The unique product identifier connected to a DPP must comply with the standard ISO\u002FIEC 15459:2015",[15,15633,15634,15635],{},"That’s an easy one: GS1 and ISO (the International Organization for Standardization) have been long-time partners, and ",[183,15636,15637],{},"GS1 standards are ISO-compliant.",[15,15639,15640,15641,15646],{},"Here’s a list of ",[258,15642,15645],{"href":15643,"rel":15644},"https:\u002F\u002Fwww.gs1.org\u002Fdocs\u002FGS1-and-ISO-06BD.pdf",[3794],"GS1 standards recognized by ISO"," and other standard bodies. ✅",[15,15648,15649],{},[183,15650,15651],{},"All information included in the product passport must be based on open standards, machine-readable, structured, and searchable.",[15,15653,15654,15655,15658,15659,15662,15663,15666],{},"GS1 standards are ",[183,15656,15657],{},"open by definition,"," and the information whose distribution they enable is ",[258,15660,15661],{"href":4418},"structured, machine-readable, and searchable",". It’s not by chance that",[183,15664,15665],{}," SEO gurus are looking at digital links as the next big thing."," ✅",[15,15668,15669],{},"Existing standards and databases maintained or monitored by GS1 ensure the European Digital Product Passport project’s overall sustainability.",[15,15671,15672,15673,15678],{},"For example, a recent study by Deloitte highlighted how projected ",[258,15674,15677],{"href":15675,"rel":15676},"https:\u002F\u002Fwww2.deloitte.com\u002Fcontent\u002Fdam\u002FDeloitte\u002Fpl\u002FDocuments\u002FReports\u002Fpl_Impact_of_international_open_standards_on_circularity_in_Europe_April2022_2.pdf",[3794],"costs generated by implementing the DPP"," adopting global, open, and decentralized standards would be between EUR 3 billion and EUR 7 billion. At the same time, they would skyrocket to something between EUR 63 billion and EUR 152 billion (!!!) if competing proprietary standards and systems were considered.",[15,15680,15681],{},[183,15682,15683],{},"The information included in the product passport must refer to the product model, batch, or single item.",[15,15685,15686,15687,15690],{},"The data model established for digital links allows producers to add granular information about the product inside the digital link itself using ",[258,15688,15689],{"href":4418},"qualifiers and attributes",". This way, a digital link can represent a model, a batch, a lot, and even a single item. ✅",[22,15692,15694],{"id":15693},"future-considerations-and-implementation-challenges","Future considerations and implementation challenges",[15,15696,15697],{},"The implementation of the Digital Product Passport within the EU market offers significant benefits, particularly in enhancing material and energy efficiency. Driven by the Sustainable Products Regulation, this initiative aims to increase transparency across the supply chain, ensuring that critical product information is readily available and accessible.",[15,15699,15700],{},"A crucial aspect of this regulation is to ensure that products meet sustainability standards, optimizing the use of raw materials and providing detailed data on product lifecycle and impact. The effective management of these elements not only aids in regulatory compliance but also allows companies to showcase their commitment to sustainability.",[15,15702,15703,15704,15707],{},"Furthermore, businesses must understand the specific requirements related to the use of materials, ensuring that all relevant details are captured in the ",[183,15705,15706],{},"DPP",". This includes, among other aspects, the efficiency of resource use and product traceability from origin to end-of-life.",[15,15709,15710],{},"In summary, as we prepare for this transition, it is vital for companies to adapt their processes to align with these new regulations, leveraging the opportunities they present to innovate and enhance operational efficiency. This will not only ensure compliance with European standards but also contribute to creating a more transparent and sustainable market within the European Union.",[120,15712,15713],{},[538,15714,15715,15717],{},[541,15716],{},[123,15718],{"alt":15706,"height":3058,"src":15719,"width":548},"\u002Fimages\u002F2023\u002F02\u002FA-total-of-31-partners-from-thousands-of-industrial-scientific-digital-international-standards-and-other-organizations-in-Europe-and-beyond-make-up-the-project-collaboration.jpg",[22,15721,15723],{"id":15722},"digital-link-qr-codes-are-the-ideal-digital-product-passport-enablers",[183,15724,15725],{},"Digital link QR codes are the ideal Digital Product Passport enablers",[15,15727,15728],{},"We have just shown how digital link QR codes are 100% compliant with the EU requirements for DPPs. But it doesn’t end here. Digital links themselves will become basically mandatory in a short while.",[15,15730,15731,15732,2316,15735,15738],{},"The global retail industry and GS1 have set ",[183,15733,15734],{},"a 2027 deadline",[258,15736,15737],{"href":1438},"transitioning from the old barcodes to digital link QR codes,"," the so-called “Sunrise.” Digital links will be the norm, too.",[15,15740,15741,15742],{},"So, by starting to implement digital link processes in your organization now, you would kill two birds with one stone, getting ",[183,15743,15744],{},"ready for both the EU Digital Product Passport and Sunrise 2027 in a single smart move.",[15,15746,15747,15748,15751,15756,15761],{},"Creating digital link QR codes for your product with our system is easy and fast. You can ",[183,15749,15750],{},"try it yourself with our ",[258,15752,15753],{"href":503},[183,15754,15755],{},"digital link QR demo generator",[258,15757,15759],{"href":503,"rel":15758,"target":3795},[3793,3794],[183,15760,9631],{},"Simply enter a product’s GTIN number to get a digital link, a QR code, and an automatically populated, editable product page.",[15,15763,15764,15765,15770],{},"Do you have any specific questions or special requests? Contact our experts at ",[258,15766,15769],{"href":15767,"rel":15768,"target":3795},"mailto:support@digital-link.com",[3793,3794],"support@digital-link.com."," We can create custom solutions.",{"title":144,"searchDepth":145,"depth":145,"links":15772},[15773,15774,15777,15778,15781,15782,15790,15791,15794,15795],{"id":3035,"depth":148,"text":3036},{"id":15033,"depth":148,"text":15036,"children":15775},[15776],{"id":15046,"depth":145,"text":15047},{"id":15099,"depth":148,"text":15100},{"id":15168,"depth":148,"text":15171,"children":15779},[15780],{"id":15177,"depth":145,"text":15178},{"id":15236,"depth":148,"text":15239},{"id":15279,"depth":148,"text":15282,"children":15783},[15784,15785,15786],{"id":15301,"depth":145,"text":15302},{"id":15352,"depth":145,"text":15232},{"id":15379,"depth":145,"text":15380,"children":15787},[15788,15789],{"id":15409,"depth":3408,"text":15410},{"id":15451,"depth":3408,"text":15452},{"id":15486,"depth":148,"text":15489},{"id":15531,"depth":148,"text":15534,"children":15792},[15793],{"id":15570,"depth":145,"text":15571},{"id":15693,"depth":148,"text":15694},{"id":15722,"depth":148,"text":15725},"All about the European Digital Product Passport, with actionable tips about the new regulations adopting GS1 digital link QR codes.","Introducing the European Digital Product Passport (DPP)",{},"\u002Fimages\u002F2023\u002F02\u002F1-A-comprehesive.jpg","\u002Fguides\u002Feuropean-digital-product-passport-dpp","2024-06-20T18:24:24+02:00",{"title":14984,"description":15796},"guides\u002Feuropean-digital-product-passport-dpp","2025-06-05T09:51:18+02:00","Uca-Q6L06IsPmyq92DPkoI4xujDVa3Ylvn9zArL4GiU",{"id":15807,"title":15808,"author":7,"body":15809,"category":7,"description":16002,"extension":157,"heading":16003,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":16004,"navigation":159,"ogImage":16005,"path":16006,"publishedAt":16007,"sections":7,"seo":16008,"sourcePath":16009,"stem":16010,"updatedAt":16011,"videos":7,"__hash__":16012},"pages\u002Fguides\u002Feu-regulation-2021-2117.md","EU Regulation 2021\u002F2117: wine labeling innovations",{"type":9,"value":15810,"toc":15995},[15811],[12,15812,15813,15816,15820,15838,15842,15856,15863,15867,15878,15889,15898,15902,15912,15944,15949,15958,15962,15972,15982],{},[15,15814,15815],{},"The EU regulation 2021\u002F2117 is a key piece of legislation for the European Union's agricultural and food industry. Also known as EU regulation 2021\u002F2117, it has significant implications for the definition, description, presentation, and labeling of products.",[22,15817,15819],{"id":15818},"introduction-to-the-regulation","Introduction to the Regulation",[15,15821,181,15822,15829,15830,15833,15834,15837],{},[183,15823,15824],{},[258,15825,15828],{"href":15826,"rel":15827,"target":3795},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002F?uri=CELEX%3A32021R2117",[3793,3794,4483],"EU Regulation 2021\u002F2117"," modifies previous standards, adapting to the changing market needs and ensuring a ",[183,15831,15832],{},"common organization of markets",". Specifically, this Regulation ",[183,15835,15836],{},"modifies previous EU Regulations"," related to the presentation, labeling, and protection of agricultural and food products.",[22,15839,15841],{"id":15840},"objectives-and-scope","Objectives and scope",[15,15843,15844,15845,15847,15848,15851,15852,15855],{},"One of the main goals of the ",[183,15846,15828],{}," is to set specific measures for the ",[183,15849,15850],{},"agricultural sector in favor"," of the most vulnerable areas. This includes the ",[183,15853,15854],{},"outermost regions of the Union",", ensuring a fair and equitable distribution of resources and opportunities.",[15,15857,15858,15859,15862],{},"Additionally, it aims to ",[183,15860,15861],{},"protect the geographical indications"," of products, ensuring that consumers receive authentic and transparent information about their origin and quality.",[22,15864,15866],{"id":15865},"implications-for-the-agricultural-sector","Implications for the agricultural sector",[15,15868,15869,15870,15873,15874,15877],{},"This legislation ",[183,15871,15872],{},"creates the common organization"," of product markets, with a special focus on ",[183,15875,15876],{},"flavored wine products and the EU",". It also directly affects the quality of EU agricultural and food products, establishing quality regimes that producers must abide by.",[15,15879,15880,15881,15884,15885,15888],{},"The Regulation, promulgated on ",[183,15882,15883],{},"December 2, 2021",", reinforces specific measures in the agricultural sector, especially regarding ",[183,15886,15887],{},"flavored wine products"," and those with geographical indications.",[120,15890,15891],{},[538,15892,15893,15895],{},[541,15894],{},[123,15896],{"alt":15866,"height":546,"src":15897,"width":548},"\u002Fimages\u002F2023\u002F10\u002FImplications-for-the-agricultural-sector.png",[22,15899,15901],{"id":15900},"wine-labeling-under-regulation-20212117","Wine labeling under Regulation 2021\u002F2117",[15,15903,15904,15905,4518,15908,15911],{},"The",[183,15906,15907],{}," EU Regulation 2021\u002F2117 significantly impacts",[258,15909,15910],{"href":5262},"wine product labeling",", emphasizing transparency and authenticity. Here are some of the key guidelines:",[214,15913,15914,15920,15926,15932,15938],{},[217,15915,15916,15919],{},[183,15917,15918],{},"Clear information",": Labeling should provide clear and precise information about the wine’s origin, including the region and vineyard, if relevant. This ensures consumers can make informed decisions about their purchases.",[217,15921,15922,15925],{},[183,15923,15924],{},"Protection of geographical indications",": The EU Regulation 2021\u002F2117 strives to protect wine geographical indications. This means that only wines produced in a specific region, following traditional methods, can bear that denomination on their label.",[217,15927,15928,15931],{},[183,15929,15930],{},"Flavored wine products",": For flavored wines, it’s essential that labeling clearly describes any added flavors and aromas, ensuring no confusion for the consumer.",[217,15933,15934,15937],{},[183,15935,15936],{},"Quality and certification",": Wines that meet certain quality standards can receive certification seals, which should be prominently displayed on the label. These seals indicate that the wine has undergone rigorous controls and meets EU standards.",[217,15939,15940,15943],{},[183,15941,15942],{},"Allergen information",": Following EU guidelines, any substance that may cause allergies or intolerances and is used in wine production must be clearly indicated on the label.",[15,15945,15946,15948],{},[710,15947],{},"With the new Regulation, the European Union seeks to establish a uniform standard for wine labeling, ensuring consumers receive precise and transparent information. This not only protects consumers but also values and safeguards Europe’s rich winemaking tradition.",[120,15950,15951],{},[538,15952,15953,15955],{},[541,15954],{},[123,15956],{"alt":15828,"height":546,"src":15957,"width":548},"\u002Fimages\u002F2023\u002F10\u002F2117.png",[22,15959,15961],{"id":15960},"conclusion-and-final-thoughts","Conclusion and final thoughts",[15,15963,181,15964,15967,15968,15971],{},[183,15965,15966],{},"2117 of the European Parliament and Council"," has taken significant measures to protect and enhance the ",[183,15969,15970],{},"quality of EU agricultural products",". It’s essential for producers, distributors, and consumers to be aware of these new regulations to ensure they are met and respected.",[15,15973,15974,15975,15978,15979,254],{},"At the end of the day, the ",[183,15976,15977],{},"Regulation 2021\u002F2117 of the parliament"," primarily aims to ensure European consumers have access to high-quality, protected, and ",[258,15980,15981],{"href":1438},"well-labeled products",[15,15983,15984,15985,15987,15988,15994],{},"With the introduction of the ",[183,15986,15828],{},", businesses can turn to ",[183,15989,15990],{},[183,15991,15992],{},[258,15993,504],{"href":503}," as a streamlined solution. Using Digital Link simplifies adherence to these new standards and ensures products are transparently and accurately presented to consumers.",{"title":144,"searchDepth":145,"depth":145,"links":15996},[15997,15998,15999,16000,16001],{"id":15818,"depth":148,"text":15819},{"id":15840,"depth":148,"text":15841},{"id":15865,"depth":148,"text":15866},{"id":15900,"depth":148,"text":15901},{"id":15960,"depth":148,"text":15961},"Learn everything about the EU regulation 2021\u002F2117 and its implications for the definition, description, presentation, and labeling of products.","EU Regulation 2021\u002F2117: a transformative shift in product labeling and presentation",{},"\u002Fimages\u002F2023\u002F10\u002F2117_-a-transformative-shift-in-product-labeling-and-presentation.png","\u002Fguides\u002Feu-regulation-2021-2117","2024-06-14T18:21:28+02:00",{"title":15808,"description":16002},"\u002Fguides\u002Feu-regulation-2021-2117\u002F","guides\u002Feu-regulation-2021-2117","2024-07-08T18:21:35+02:00","y309uA8ZLMUa5B3PCYgJJUlsG2xfw4zrWKoKMC_-2uE",1785587102429]