[{"data":1,"prerenderedAt":945},["ShallowReactive",2],{"page-\u002Fguides\u002Fdigital-link-for-product-traceability":3,"related-\u002Fguides\u002Fdigital-link-for-product-traceability":925},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":912,"extension":913,"heading":914,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":915,"navigation":916,"ogImage":917,"path":918,"publishedAt":919,"sections":6,"seo":920,"sourcePath":921,"stem":922,"updatedAt":923,"videos":6,"__hash__":924},"pages\u002Fguides\u002Fdigital-link-for-product-traceability.md","Digital Link for product traceability made simple",null,{"type":8,"value":9,"toc":901},"minimark",[10],[11,12,13,18,55,119,159,163,193,208,256,271,287,291,306,376,397,407,411,453,463,502,543,582,624,661,699,738,747,751,765,782,796,813,823,827,855,883,898],"div",{},[14,15,17],"h2",{"id":16},"introduction-traceability-meets-transformation","Introduction: Traceability meets transformation",[19,20,21,22,26,27,30,31,34,35,38,39,42,43,46,47,50,51,54],"p",{},"In today’s global market—shaped by transparency, compliance, and rising ",[23,24,25],"strong",{},"customer demands","—",[23,28,29],{},"product traceability"," is no longer optional. Whether you’re safeguarding ",[23,32,33],{},"consumer safety",", complying with strict ",[23,36,37],{},"regulatory requirements",", or preventing counterfeits, your packaging must carry more than branding. It must deliver ",[23,40,41],{},"accurate product data",", enable ",[23,44,45],{},"immediate access"," to ",[23,48,49],{},"digital information",", and connect with your ",[23,52,53],{},"supply chain partners"," in real time.",[19,56,57,58,66,67,70,71,74,75,78,79,46,82,85,86,89,90,93,94,97,98,101,102,105,106,46,109,85,112,89,115,118],{},"That’s exactly what ",[23,59,60,65],{},[61,62,64],"a",{"href":63},"\u002F","Digital Link"," for product traceability"," does. Built on the ",[23,68,69],{},"GS1 Digital Link"," standard, it transforms a ",[23,72,73],{},"traditional barcode"," into a dynamic ",[23,76,77],{},"QR code"," that connects ",[23,80,81],{},"physical products",[23,83,84],{},"brand-owned web pages",", ",[23,87,88],{},"digital content",", and ",[23,91,92],{},"online sources"," of trusted information. A ",[23,95,96],{},"simple scan"," with a ",[23,99,100],{},"mobile device"," can reveal everything from ",[23,103,104],{},"global trade item number"," (GTIN) details and ",[23,107,108],{},"serial numbers",[23,110,111],{},"expiry date",[23,113,114],{},"batch number",[23,116,117],{},"quality control"," reports.",[19,120,121,122,125,126,129,130,133,134,137,138,141,142,145,146,85,149,89,152,155,156,158],{},"For ",[23,123,124],{},"brand owners",", it’s a way to ",[23,127,128],{},"strengthen brand loyalty",", protect ",[23,131,132],{},"brand integrity",", and maintain ",[23,135,136],{},"regulatory compliance"," while delivering ",[23,139,140],{},"supply chain traceability information"," to both ",[23,143,144],{},"trading partners"," and consumers. The benefits span ",[23,147,148],{},"supply chain efficiency",[23,150,151],{},"improved safety",[23,153,154],{},"future proofing"," your operations for evolving ",[23,157,37],{},".",[14,160,162],{"id":161},"what-is-digital-link-and-how-does-it-enable-product-traceability","What is Digital Link and how does it enable product traceability?",[19,164,165,166,170,171,174,175,178,179,182,183,186,187,46,190,158],{},"A ",[23,167,168],{},[61,169,64],{"href":63}," is a ",[23,172,173],{},"standards-based structure"," that encodes a ",[23,176,177],{},"brand-owned web address"," into a ",[23,180,181],{},"data carrier"," like a dynamic QR code. When applied to packaging or the product itself, it becomes a ",[23,184,185],{},"web-enabled"," bridge that ",[23,188,189],{},"connects physical products",[23,191,192],{},"online information",[19,194,195,196,199,200,203,204,207],{},"The ",[23,197,198],{},"same code"," can ",[23,201,202],{},"redirect users"," to different ",[23,205,206],{},"link types"," depending on context:",[209,210,211,229,244],"ul",{},[212,213,165,214,217,218,221,222,89,225,228],"li",{},[23,215,216],{},"supply chain operations"," team may access ",[23,219,220],{},"inventory management"," records, ",[23,223,224],{},"product identifiers",[23,226,227],{},"specific data"," for logistics.",[212,230,231,232,235,236,239,240,243],{},"Consumers can view ",[23,233,234],{},"product safety"," instructions, ",[23,237,238],{},"food safety"," details, and ",[23,241,242],{},"expiration date"," in their preferred language.",[212,245,246,247,249,250,252,253,255],{},"Retailers can check ",[23,248,108],{},", confirm ",[23,251,136],{},", or retrieve ",[23,254,117],{}," results instantly.",[19,257,258,259,262,263,266,267,270],{},"This creates ",[23,260,261],{},"enhanced traceability"," and ",[23,264,265],{},"greater transparency"," across industries, ensuring ",[23,268,269],{},"digital experiences"," are adapted for every stakeholder.",[272,273,274],"figure",{},[275,276,277,280],"picture",{},[278,279],"source",{},[281,282],"img",{"alt":283,"height":284,"src":285,"width":286},"A hand holding a smartphone scanning a QR code on a cardboard box, with a laptop in the blurred background.",440,"\u002Fimages\u002F2025\u002F08\u002FA-hand-holding-a-smartphone-scanning-a-QR-code-on-a-cardboard-box-with-a-laptop-in-the-blurred-background.png",728,[14,288,290],{"id":289},"how-to-create-a-digital-product-passport-with-digital-link","How to create a Digital Product Passport with Digital Link",[19,292,293,294,297,298,85,301,305],{},"If you’re preparing for the ",[23,295,296],{},"EU Digital Product Passport (DPP)"," or want better ",[23,299,300],{},"traceability solutions",[23,302,303],{},[61,304,64],{"href":63}," makes the process straightforward:",[19,307,308,311,312,315,316,319,322,323,326,327,262,329,158,332,334,337,338,340,341,85,343,345,346,348,349,351,354,355,358,359,362,363,365,366,369,370,372,375],{},[23,309,310],{},"Step 1:"," Enter your ",[23,313,314],{},"Global Trade Item Number"," to validate the product in GS1 systems.",[317,318],"br",{},[23,320,321],{},"Step 2:"," Select the ",[23,324,325],{},"Digital Product Passport"," template—preloaded with compliance fields for ",[23,328,37],{},[23,330,331],{},"product data",[317,333],{},[23,335,336],{},"Step 3:"," Populate it with ",[23,339,49],{}," like ",[23,342,41],{},[23,344,136],{}," documents, and ",[23,347,117],{}," certificates.",[317,350],{},[23,352,353],{},"Step 4:"," Build a ",[23,356,357],{},"brand-owned web page"," to improve ",[23,360,361],{},"consumer engagement"," with ",[23,364,88],{},", product photos, ",[23,367,368],{},"web links",", and videos.",[317,371],{},[23,373,374],{},"Step 5:"," Customize the design—updates appear instantly without changing packaging.",[19,377,378,379,382,383,85,386,389,390,46,392,394,395,158],{},"By integrating into ",[23,380,381],{},"current systems",", the DPP enhances ",[23,384,385],{},"supply chain traceability",[23,387,388],{},"improves efficiency",", and delivers ",[23,391,45],{},[23,393,331],{}," for all ",[23,396,53],{},[272,398,399],{},[275,400,401,403],{},[278,402],{},[281,404],{"alt":405,"height":284,"src":406,"width":286},"A smartphone displaying a digital product passport for fresh milk, with navigation buttons, in front of blurred milk cartons on supermarket shelves.","\u002Fimages\u002F2025\u002F08\u002FA-smartphone-displaying-a-digital-product-passport-for-fresh-milk-with-navigation-buttons-in-front-of-blurred-milk-cartons-on-supermarket-shelves.png",[14,408,410],{"id":409},"real-world-use-cases-of-digital-link-in-product-traceability","Real-world use cases of Digital Link in product traceability",[19,412,413,420,422,424,425,428,429,431,432,435,436,438,439,362,441,443,444,446,447,450,451,158],{},[23,414,415,419],{},[61,416,418],{"href":417},"\u002Fsuccess-stories\u002Ftraveling-pendants\u002F","Traveling Pendants",": Wearable storytelling with enhanced traceability",[317,421],{},[23,423,418],{}," turns ",[23,426,427],{},"QR codes"," into wearable narratives. Each pendant carries a ",[23,430,69],{}," QR engraved on its surface, connecting a ",[23,433,434],{},"physical product"," to a ",[23,437,357],{}," where users can read and add stories. This merges ",[23,440,361],{},[23,442,88],{},", proving that ",[23,445,300],{}," can strengthen ",[23,448,449],{},"brand loyalty"," even outside traditional ",[23,452,216],{},[272,454,455],{},[275,456,457,459],{},[278,458],{},[281,460],{"alt":461,"height":284,"src":462,"width":286},"A hand holding a copper pendant necklace engraved with a QR code, against a blurred outdoor background.","\u002Fimages\u002F2025\u002F08\u002FA-hand-holding-a-copper-pendant-necklace-engraved-with-a-QR-code-against-a-blurred-outdoor-background.png",[19,464,465,472,474,475,477,478,482,483,46,485,487,488,491,492,494,495,497,498,262,500,158],{},[23,466,467,471],{},[61,468,470],{"href":469},"\u002Fsuccess-stories\u002Ftreat-street\u002F","Treat Street",": Humor and high engagement in seasonal campaigns",[317,473],{},"Novelty confectionery brand ",[23,476,470],{}," uses ",[23,479,480],{},[61,481,64],{"href":63}," to connect ",[23,484,81],{},[23,486,269],{}," that drive ",[23,489,490],{},"consumer interactions",". Known for their “Perfect Man” chocolate, the brand adapts QR-linked campaigns for each season, meeting ",[23,493,25],{}," while maintaining ",[23,496,136],{}," across multiple retail partners—boosting ",[23,499,148],{},[23,501,132],{},[19,503,504,511,513,514,516,517,521,522,524,525,527,528,46,530,532,533,535,536,262,538,540,541,158],{},[23,505,506,510],{},[61,507,509],{"href":508},"\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures\u002F","Good Ventures",": Streamlined mass QR code creation and shopper engagement",[317,512],{},"UK-based ",[23,515,509],{},", makers of certified organic beauty products, integrated ",[23,518,519],{},[61,520,64],{"href":63}," to handle large-scale, ",[23,523,41],{}," management. By linking every SKU to a ",[23,526,357],{},", they ensure ",[23,529,45],{},[23,531,49],{}," for shoppers, retailers, and ",[23,534,53],{},", improving ",[23,537,117],{},[23,539,220],{}," without disrupting ",[23,542,381],{},[19,544,545,552,554,555,557,558,562,563,565,566,97,568,570,571,573,574,576,577,579,580,158],{},[23,546,547,551],{},[61,548,550],{"href":549},"\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water\u002F","Zoé Water",": Opening a direct-to-consumer channel",[317,553],{},"Premium alkaline water brand ",[23,556,550],{}," leveraged ",[23,559,560,65],{},[61,561,64],{"href":63}," to connect bottles directly to a ",[23,564,177],{},". A ",[23,567,96],{},[23,569,100],{}," gives consumers ",[23,572,41],{}," on filtration processes, ",[23,575,111],{},", and health benefits, while giving the brand valuable ",[23,578,490],{}," data to ",[23,581,128],{},[19,583,584,591,593,594,477,596,598,599,262,601,604,605,607,608,610,611,613,614,616,617,619,620,623],{},[23,585,586,590],{},[61,587,589],{"href":588},"\u002Fsuccess-stories\u002Fdigital-link-for-salssa\u002F","Salssa",": Smart packaging for athletes",[317,592],{},"Sports nutrition brand ",[23,595,589],{},[23,597,69],{}," to ensure ",[23,600,234],{},[23,602,603],{},"consumer trust",". Each product’s QR delivers ",[23,606,227],{}," like ingredient sourcing, ",[23,609,242],{},", and usage instructions—accessible on any ",[23,612,100],{},". This enables ",[23,615,261],{}," and supports ",[23,618,136],{}," for ",[23,621,622],{},"patient safety"," in performance nutrition.",[19,625,626,633,195,635,638,639,641,642,644,645,647,648,650,651,619,653,262,655,657,658,660],{},[23,627,628,632],{},[61,629,631],{"href":630},"\u002Fsuccess-stories\u002Fdigital-link-for-nifa\u002F","NIFA",": Giving a voice to Ireland’s fishermen",[317,634],{},[23,636,637],{},"National Inshore Fishermen’s Association"," connects ",[23,640,81],{},"—fresh catches—to ",[23,643,84],{}," telling the story of each fisher. This builds ",[23,646,361],{},", promotes ",[23,649,265],{},", and ensures ",[23,652,41],{},[23,654,238],{},[23,656,136],{},", benefiting both ",[23,659,144],{}," and local communities.",[19,662,663,670,672,673,675,676,680,681,684,685,687,688,262,690,692,693,619,695,262,697,158],{},[23,664,665,669],{},[61,666,668],{"href":667},"\u002Fsuccess-stories\u002Fdigital-link-for-alqvimia\u002F","ALQVIMIA",": Branding and digital transparency in luxury cosmetics",[317,671],{},"Holistic cosmetics pioneer ",[23,674,668],{}," adopted ",[23,677,678],{},[61,679,64],{"href":63}," to connect every item to a ",[23,682,683],{},"brand-owned web"," portal with ",[23,686,88],{}," on ingredients, sustainability practices, and certifications. This supports ",[23,689,37],{},[23,691,117],{}," while meeting ",[23,694,25],{},[23,696,265],{},[23,698,192],{},[19,700,701,708,710,711,713,714,716,717,719,720,89,722,724,725,728,729,731,732,734,735,737],{},[23,702,703,707],{},[61,704,706],{"href":705},"\u002Fsuccess-stories\u002Fdigital-link-for-canogooil\u002F","Canigooil",": The first connected olive oil",[317,709],{},"Premium olive oil producer ",[23,712,706],{}," launched the first fully connected bottle using ",[23,715,69],{},". Each QR provides ",[23,718,45],{}," to origin details, ",[23,721,224],{},[23,723,41],{}," on cultivation and quality checks. The result is ",[23,726,727],{},"strengthened brand loyalty",", compliance with ",[23,730,238],{}," regulations, and a ",[23,733,154],{}," approach to ",[23,736,300],{}," in a competitive market.",[272,739,740],{},[281,741],{"alt":742,"height":743,"src":744,"title":745,"width":746},"Canigooil launches the first connected olive oil with Digital Link",587,"\u002Fimages\u002F2024\u002F12\u002FCanigooil-launches-the-first-connected-olive-oil-with-Digital-Link-1024x587.webp","Digital Link for product traceability: How next-gen QR codes are transforming supply chains 4",1024,[14,748,750],{"id":749},"beyond-traceability-added-benefits-of-digital-link","Beyond traceability: Added benefits of Digital Link",[19,752,753,754,757,759,760,762,763,158],{},"✔ ",[23,755,756],{},"Seamless integration",[317,758],{},"Works with ",[23,761,381],{},"—GTINs, PIMs, ERPs—without disrupting ",[23,764,216],{},[19,766,753,767,770,772,773,775,776,779,780,158],{},[23,768,769],{},"Built-in marketing and analytics",[317,771],{},"Track ",[23,774,490],{},", scan location, language, and timing for ",[23,777,778],{},"data sharing"," and improving ",[23,781,449],{},[19,783,753,784,787,789,790,792,793,795],{},[23,785,786],{},"Contextual content delivery",[317,788],{},"Show ",[23,791,227],{}," based on user role: compliance info for regulators, AR tutorials for customers, ",[23,794,220],{}," data for staff.",[19,797,753,798,801,803,804,807,808,810,811,158],{},[23,799,800],{},"Sustainability and packaging efficiency",[317,802],{},"Reduce packaging waste with ",[23,805,806],{},"digital updates",", meeting ",[23,809,136],{}," goals while improving ",[23,812,148],{},[272,814,815],{},[275,816,817,819],{},[278,818],{},[281,820],{"alt":821,"height":284,"src":822,"width":286},"A robotic AGV carrying a cardboard box with a QR code, next to a tablet displaying a digital product passport in a warehouse.","\u002Fimages\u002F2025\u002F08\u002FA-robotic-AGV-carrying-a-cardboard-box-with-a-QR-code-next-to-a-tablet-displaying-a-digital-product-passport-in-a-warehouse.png",[14,824,826],{"id":825},"conclusion-build-trust-with-every-scan","Conclusion: Build trust with every scan",[19,828,829,833,834,85,836,89,838,840,841,843,844,85,846,46,848,650,850,852,853,158],{},[23,830,831,65],{},[61,832,64],{"href":63}," unites ",[23,835,81],{},[23,837,49],{},[23,839,41],{}," under a ",[23,842,173],{},". It enables ",[23,845,265],{},[23,847,45],{},[23,849,227],{},[23,851,136],{}," while fostering ",[23,854,603],{},[19,856,857,858,860,861,863,864,866,867,869,870,872,873,262,875,877,878,880,881,158],{},"Whether you’re enhancing ",[23,859,361],{},", streamlining ",[23,862,216],{},", or ensuring ",[23,865,234],{}," through ",[23,868,117],{},", the ",[23,871,198],{}," serves every purpose—from ",[23,874,224],{},[23,876,242],{}," checks to rich ",[23,879,269],{}," that strengthen ",[23,882,132],{},[19,884,885,886,888,889,891,892,894,895,897],{},"This is more than a ",[23,887,73],{}," upgrade—it’s a ",[23,890,154],{}," investment in ",[23,893,300],{}," that meet today’s ",[23,896,25],{}," and tomorrow’s regulations.",[19,899,900],{},"Start your journey now: one scan is all it takes.",{"title":902,"searchDepth":903,"depth":903,"links":904},"",3,[905,907,908,909,910,911],{"id":16,"depth":906,"text":17},2,{"id":161,"depth":906,"text":162},{"id":289,"depth":906,"text":290},{"id":409,"depth":906,"text":410},{"id":749,"depth":906,"text":750},{"id":825,"depth":906,"text":826},"Learn how Digital Link for product traceability boosts transparency, compliance, and trust across the supply chain with a single scan.","md","Digital Link for product traceability: How next-gen QR codes are transforming supply chains",{},true,"\u002Fimages\u002F2025\u002F08\u002FDigital-Link-for-product-traceability.png","\u002Fguides\u002Fdigital-link-for-product-traceability","2025-08-08T18:43:28+02:00",{"title":5,"description":912},"\u002Fguides\u002Fdigital-link-for-product-traceability\u002F","guides\u002Fdigital-link-for-product-traceability","2025-08-08T18:43:30+02:00","fUCJCshBJKxngjQQYFciH993XHXrT5ZhrMT3IEsxPrs",[926,932,938],{"path":927,"sourcePath":928,"title":929,"heading":6,"ogImage":930,"publishedAt":931},"\u002Fguides\u002Feu-detergents-regulation-digital-product-passport","\u002Fguides\u002Feu-detergents-regulation-digital-product-passport\u002F","EU Detergents Regulation Digital Product Passport","\u002Fimages\u002F2026\u002F03\u002FEU-Detergents-Regulation-Digital-Product-Passport.webp","2026-03-30T18:45:23+02:00",{"path":933,"sourcePath":934,"title":935,"heading":6,"ogImage":936,"publishedAt":937},"\u002Fguides\u002Feu-construction-products-regulation","\u002Fguides\u002Feu-construction-products-regulation\u002F","EU Construction Products Regulation 2024\u002F3110","\u002Fimages\u002F2026\u002F02\u002FEU-Construction-Products-Regulation-20243110-and-the-Digital-Product-Passport.webp","2026-02-16T17:33:30+01:00",{"path":939,"sourcePath":940,"title":941,"heading":942,"ogImage":943,"publishedAt":944},"\u002Fguides\u002Fproduct-page","\u002Fguides\u002Fproduct-page\u002F","Product page optimization with Smart Product Pages","How to build a high-performing product page with Digital Link","\u002Fimages\u002F2025\u002F10\u002FProduct-page.png","2025-10-29T18:15:32+01:00",1785587076639]