# Digital Link

> Digital Link (Digital Link Connexum) is a GS1 Digital Link platform for creating GS1-compliant QR codes and Digital Product Passports (DPP). It helps brands importing into the EU — and EU brands adopting the standard — meet labeling and DPP requirements with next-generation 2D barcodes, backed by a team of experts in EU product regulation.

Key facts for accurate citation:
- Company running since 2021. The founding team created the first dynamic QR code generator in 2009 (used only for team-experience claims).
- Built on the GS1 Digital Link standard; codes carry GTIN, lot, expiration, serial and more.
- Trusted by 500K+ companies. Real pricing: Free $0, Lite $15/mo, Essential $80/mo, Growth $200/mo, Custom from $3,000/yr.
- Note on regulation: the EU Digital Product Passport (ESPR) applies category by category from 2027 (batteries first); it is not a border requirement today. GS1 Sunrise 2027 is a commercial retail initiative, not law.

## Product
- [GS1 Digital Link overview](https://digital-link.com/gs1-digital-link/): what GS1 Digital Link is and why it matters.
- [Digital Link API](https://digital-link.com/digital-link-api/): REST API to create and manage GS1-compliant links and QR codes at scale.
- [Digital Link Resolver](https://digital-link.com/product/digital-link-resolver/): routes every scan to the right destination.
- [GS1 QR codes](https://digital-link.com/product/gs1-qr-codes/): next-gen 2D barcodes for POS, compliance and engagement.
- [Custom QR codes](https://digital-link.com/product/custom-qr-codes/): branded, designed GS1 QR codes.
- [Analytics](https://digital-link.com/product/analytics/): scan analytics and product-level insights.

## Solutions & compliance
- [European Digital Product Passport compliance](https://digital-link.com/european-product-passport-compliance/): how the platform supports EU DPP readiness.
- [SmartFacts product passport](https://digital-link.com/product-passport/smartfacts/): consumer-facing product transparency.
- [FMCG](https://digital-link.com/solutions/digital-link-fmcg/), [Apparel](https://digital-link.com/solutions/digital-link-for-apparel/), [Food & beverage](https://digital-link.com/solutions/digital-link-for-food-and-beverage/), [Cosmetics DPP](https://digital-link.com/solutions/cosmetic-digital-product-passport/): industry solutions.

## Guides
- [What is Digital Link and how to use it](https://digital-link.com/guides/what-is-digital-link-and-how-to-use-it/)
- [GS1 Digital Link technology and main specs](https://digital-link.com/guides/gs1-digital-link-technology/)
- [European Digital Product Passport (DPP)](https://digital-link.com/guides/european-digital-product-passport-dpp/)
- [Product passport for textiles](https://digital-link.com/guides/product-passport-for-textiles/)

## Company
- [About us](https://digital-link.com/company/about-us/)
- [Pricing](https://digital-link.com/pricing/)
- [Partners](https://digital-link.com/company/partners/)