[{"data":1,"prerenderedAt":333},["ShallowReactive",2],{"page-\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025":3,"related-\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025":311},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":295,"extension":296,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":297,"navigation":298,"ogImage":299,"path":300,"publishedAt":301,"sections":6,"seo":302,"sourcePath":303,"stem":304,"updatedAt":305,"videos":306,"__hash__":310},"pages\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025.md","Digital Link at Labelexpo Europe 2025: Packaging & AI",null,{"type":8,"value":9,"toc":282},"minimark",[10],[11,12,13,38,41,46,53,64,73,77,84,87,110,117,121,132,144,150,154,160,198,205,209,215,221,227,231,237,243,247,250,253,260,264,267,270],"div",{},[14,15,16,17,21,22,25,26,33,34,37],"p",{},"On ",[18,19,20],"strong",{},"18 September 2025",", at ",[18,23,24],{},"The Pulse, Fira Gran Via in Barcelona",", Digital Link’s Co-founder & CEO ",[27,28,32],"a",{"href":29,"rel":30},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpaularivero\u002F",[31],"noopener","Paula Rivero"," took the stage to deliver one of the most anticipated sessions of the event. Her talk, titled ",[18,35,36],{},"Connecting brands & consumers",", showed how connected packaging is moving beyond compliance to become a direct, conversational bridge between people and products.",[39,40],"figure",{},[42,43,45],"h2",{"id":44},"an-industry-leader-setting-the-pace","An industry leader setting the pace",[14,47,48,49,52],{},"Paula Rivero has long been recognized as one of the leading voices shaping the future of connected packaging. With years of experience driving innovation in the field, she has helped redefine packaging from a static container of information into a ",[18,50,51],{},"dynamic channel of communication",".",[14,54,55,56,63],{},"At ",[27,57,62],{"href":58,"rel":59,"target":61},"https:\u002F\u002Fwww.labelexpo-europe.com\u002F",[60,31],"noreferrer","_blank","Labelexpo Europe 2025",", she continued this trajectory with a session that was both insightful and surprising. Attendees walked away with a clear sense of how packaging is being reimagined in a digital-first world.",[39,65,66],{},[67,68],"img",{"alt":45,"height":69,"src":70,"title":71,"width":72},440,"\u002Fimages\u002F2025\u002F09\u002FAn-industry-leader-setting-the-pace-2.webp","Connecting brands & consumers through connected products. Digital Link at Labelexpo Europe 2025 1",728,[42,74,76],{"id":75},"packaging-as-a-communication-tool","Packaging as a communication tool",[14,78,79,80,83],{},"Paula emphasized that in today’s economy, packaging is no longer limited to carrying nutrition facts or regulatory details. Instead, it has become a ",[18,81,82],{},"living, interactive platform"," capable of building trust, loyalty, and deeper consumer relationships.",[14,85,86],{},"Her presentation highlighted two driving forces behind this transformation:",[88,89,90,101],"ul",{},[91,92,93,94,97,98],"li",{},"The rise of ",[18,95,96],{},"next-generation QR codes",", which unify compliance, marketing, and traceability in one standard.",[99,100],"br",{},[91,102,103,104,107,108],{},"The growing expectation from consumers for ",[18,105,106],{},"instant, accessible answers"," that integrate seamlessly into their daily routines.",[99,109],{},[14,111,112,113,116],{},"By embracing these trends, brands can transform packaging into a ",[18,114,115],{},"gateway to connection",", not just compliance.",[42,118,120],{"id":119},"the-reveal-products-that-respond-to-questions","The reveal: products that respond to questions",[14,122,123,124,127,128,131],{},"The highlight of Paula’s talk was the unveiling of ",[18,125,126],{},"Cleo",", ",[18,129,130],{},"Digital Link’s new AI-powered assistant for packaging",".This groundbreaking feature enables consumers to ask questions directly to a product after scanning its QR code, and get instant, accurate answers.",[14,133,134,135,139,140,143],{},"She illustrated this with live examples. In one case, a shopper scanned a clothing tag and asked: ",[136,137,138],"em",{},"“How should I wash this fabric to keep it in good condition?”"," The product, powered by Cleo, immediately provided tailored care instructions. In another, a consumer scanned a food label and asked: ",[136,141,142],{},"“Does this dish contain ingredients unsuitable for children under three?”"," The product delivered an instant, reliable response.",[14,145,146,147,52],{},"This feature marked a turning point. It showed how packaging could move from being a passive information carrier to becoming an ",[18,148,149],{},"active conversational channel",[42,151,153],{"id":152},"what-this-means-for-brands","What this means for brands",[14,155,156,157,159],{},"The implications for businesses were clear. By embedding ",[18,158,126],{}," into packaging, brands can:",[88,161,162,171,180,189],{},[91,163,164,165,168,169],{},"Build ",[18,166,167],{},"consumer trust"," by offering accurate, real-time answers at the point of need.",[99,170],{},[91,172,173,174,177,178],{},"Strengthen ",[18,175,176],{},"loyalty"," through personalized, useful interactions.",[99,179],{},[91,181,182,183,186,187],{},"Lower ",[18,184,185],{},"support costs"," by automating frequent queries without compromising quality.",[99,188],{},[91,190,191,192,195,196],{},"Gain ",[18,193,194],{},"insights"," into customer behavior by tracking the questions people ask most often.",[99,197],{},[14,199,200,201,204],{},"In Paula’s words, packaging has become an ",[18,202,203],{},"ambassador",", not just a label, but a voice that represents the brand.",[42,206,208],{"id":207},"from-regulation-to-innovation","From regulation to innovation",[14,210,211,212,52],{},"While many companies initially viewed GS1 Digital Link as a compliance requirement, Paula reframed it as a powerful opportunity. She demonstrated how the same QR code that ensures regulatory alignment can also host ",[18,213,214],{},"product passports, marketing campaigns, personalized engagement, and now AI-driven conversations through Cleo",[14,216,217,218,52],{},"By looking beyond minimum compliance, brands can turn a global mandate into a ",[18,219,220],{},"competitive advantage",[39,222,223],{},[67,224],{"alt":208,"height":69,"src":225,"title":226,"width":72},"\u002Fimages\u002F2025\u002F09\u002FFrom-regulation-to-innovation-2.webp","Connecting brands & consumers through connected products. Digital Link at Labelexpo Europe 2025 2",[42,228,230],{"id":229},"a-session-that-stood-out","A session that stood out",[14,232,233,234,236],{},"The session ",[18,235,36],{}," was not simply another product update. It offered a compelling vision of the future of connected products. Paula’s combination of industry expertise, bold storytelling, and live demonstrations made it one of the standout moments of Labelexpo Europe 2025.",[14,238,239,240,242],{},"The audience saw firsthand how a QR code, combined with ",[18,241,126],{},", could become a two-way communication channel, capable of transforming everyday interactions with products.",[42,244,246],{"id":245},"the-future-of-connected-packaging","The future of connected packaging",[14,248,249],{},"As more aspects of life move online, consumers are demanding transparency and responsiveness. They want packaging to provide more than static information. They want it to guide, explain, and even solve problems.",[14,251,252],{},"Paula’s announcement showed how this vision is no longer theoretical. With Digital Link’s new AI feature, packaging can provide personalized guidance in real time. A question about food safety, fashion care, or appliance troubleshooting can be answered instantly, directly from the label.",[14,254,255,256,259],{},"For brands, this technology is more than convenience. It represents a way to create ",[18,257,258],{},"genuine relationships with consumers",", meeting them in the exact moment of curiosity and need.",[42,261,263],{"id":262},"looking-ahead","Looking ahead",[14,265,266],{},"Labelexpo Europe 2025 made it clear: the future of packaging is interactive, intelligent, and consumer-focused. Digital Link’s unveiling of Cleo AI-powered product conversations demonstrated how far the industry has come, and how much further it can go.",[14,268,269],{},"For those who attended Paula Rivero’s session, the message was unmistakable. Connected packaging is no longer an emerging idea; it is a transformative reality that will define how brands and consumers interact in the years ahead.",[14,271,272,275,277,281],{},[18,273,274],{},"Ready to explore how connected packaging can elevate your brand?",[99,276],{},[27,278,280],{"href":279},"mailto:Stefanie.idrobo@digital-link.com","Contact us"," to learn more.",{"title":283,"searchDepth":284,"depth":284,"links":285},"",3,[286,288,289,290,291,292,293,294],{"id":44,"depth":287,"text":45},2,{"id":75,"depth":287,"text":76},{"id":119,"depth":287,"text":120},{"id":152,"depth":287,"text":153},{"id":207,"depth":287,"text":208},{"id":229,"depth":287,"text":230},{"id":245,"depth":287,"text":246},{"id":262,"depth":287,"text":263},"Digital Link at Labelexpo Europe 2025 shows how AI-powered smart packaging connects brands and consumers.","md",{},true,"\u002Fimages\u002F2025\u002F09\u002FDigital-Link-at-Labelexpo-Europe-2025-2.webp","\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025","2025-09-18T16:09:34+02:00",{"title":5,"description":295},"\u002Fnews\u002Fdigital-link-at-labelexpo-europe-2025\u002F","news\u002Fdigital-link-at-labelexpo-europe-2025","2025-09-25T11:08:31+02:00",[307],{"id":308,"title":309},"bZsizbpR4UI","Future of Packaging @ Labelexpo 25: P. Rivero unveils CLEO","TjvUJ86qqddsnlF5oqREjLPYSxDCNRSuSbNJydVR7bU",[312,319,326],{"path":313,"sourcePath":314,"title":315,"heading":316,"ogImage":317,"publishedAt":318},"\u002Fnews\u002Fqr-codes-on-medicine-packaging","\u002Fnews\u002Fqr-codes-on-medicine-packaging\u002F","QR codes on medicine packaging: a guide to digital leaflets","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert","\u002Fimages\u002F2026\u002F06\u002FQR-codes-on-medicine-packaging.webp","2026-06-12T15:37:47+02:00",{"path":320,"sourcePath":321,"title":322,"heading":323,"ogImage":324,"publishedAt":325},"\u002Fnews\u002Fbest-gs1-digital-link-platform","\u002Fnews\u002Fbest-gs1-digital-link-platform\u002F","Best GS1 Digital Link platform 2026 for Sunrise 2027","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size","\u002Fimages\u002F2026\u002F04\u002FBest-GS1-Digital-Link-platform.webp","2026-04-17T18:14:28+02:00",{"path":327,"sourcePath":328,"title":329,"heading":330,"ogImage":331,"publishedAt":332},"\u002Fnews\u002Fsunrise-2027-2","\u002Fnews\u002Fsunrise-2027-2\u002F","Sunrise 2027 explained and why 2026 is key to prepare","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare","\u002Fimages\u002F2026\u002F01\u002FSunrise-2027.webp","2026-01-02T14:08:50+01:00",1786462453968]