[{"data":1,"prerenderedAt":724},["ShallowReactive",2],{"page-\u002Fnews\u002Fseptember-marketing-with-digital-links":3,"related-\u002Fnews\u002Fseptember-marketing-with-digital-links":702},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":689,"extension":690,"heading":691,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":692,"navigation":693,"ogImage":694,"path":695,"publishedAt":696,"sections":6,"seo":697,"sourcePath":698,"stem":699,"updatedAt":700,"videos":6,"__hash__":701},"pages\u002Fnews\u002Fseptember-marketing-with-digital-links.md","September marketing with digital links to boost sales",null,{"type":8,"value":9,"toc":672},"minimark",[10],[11,12,13,26,58,63,82,123,139,143,159,181,200,204,227,244,258,262,280,285,319,323,342,346,374,384,388,421,424,453,463,467,482,501,517,527,531,549,552,592,604,614,618,638,665],"div",{},[14,15,16,17,21,22,25],"p",{},"As the crisp air of September ushers in the fall season, it’s the perfect time to refresh your ",[18,19,20],"strong",{},"marketing strategies",". For many brands, this month is not only the start of fall but also a reset point before the busy holiday season. ",[18,23,24],{},"September marketing with digital links"," gives marketers a practical way to merge seasonal themes, digital marketing updates, and new tools into campaigns that resonate with customers and drive more traffic.",[14,27,28,29,32,33,36,37,42,43,46,47,42,50,53,54,57],{},"From ",[18,30,31],{},"Labor Day promotions"," to ",[18,34,35],{},"Hispanic Heritage Month initiatives",", September offers multiple opportunities to create campaigns that connect emotionally and deliver measurable results. When combined with platforms like ",[38,39,41],"a",{"href":40},"\u002F","Digital Link",", ",[18,44,45],{},"digital marketing"," professionals can craft campaigns that integrate ",[18,48,49],{},"ads",[18,51,52],{},"social media",", and ",[18,55,56],{},"search engines"," into one cohesive experience.",[59,60,62],"h2",{"id":61},"why-september-marketing-matters-for-brands","Why September marketing matters for brands",[14,64,65,66,69,70,73,74,77,78,81],{},"Every September, marketers see a spike in ",[18,67,68],{},"website traffic",", fresh ad spending, and shifts in the ",[18,71,72],{},"social media landscape",". The start of the school year, seasonal shopping, and fall promotions create a natural environment for ",[18,75,76],{},"digital marketing campaigns"," to thrive. Consumers actively search for promotions, new products, and inspiration, giving businesses a chance to reach both loyal customers and ",[18,79,80],{},"younger audiences",".",[14,83,84,87,88,91,92,95,96,99,100,103,104,107,108,111,112,115,116,99,119,122],{},[18,85,86],{},"Google"," often releases ",[18,89,90],{},"core updates"," around this time, influencing ",[18,93,94],{},"organic search results",". Staying aware of ",[18,97,98],{},"google search console data"," and ",[18,101,102],{},"search quality updates"," helps marketers adjust strategies before significant change affects their rankings. September 2025 also coincides with ongoing ",[18,105,106],{},"google AI overviews",", where artificial intelligence ranks content and reshapes how ",[18,109,110],{},"search results"," appear to users. For brands, this means optimizing ",[18,113,114],{},"web pages"," with ",[18,117,118],{},"digital links",[18,120,121],{},"user generated content"," is more critical than ever.",[124,125,126],"figure",{},[127,128,129,132],"picture",{},[130,131],"source",{},[133,134],"img",{"alt":135,"height":136,"src":137,"width":138},"Family at home unpacking a product with smart packaging QR code connecting to digital content",440,"\u002Fimages\u002F2025\u002F09\u002FFamily-at-home-unpacking-a-product-with-smart-packaging-QR-code-connecting-to-digital-content.png",728,[59,140,142],{"id":141},"seasonal-strategies-that-drive-engagement","Seasonal strategies that drive engagement",[14,144,145,146,42,148,53,151,154,155,158],{},"September campaigns succeed when they combine relevance with creativity. Consumers notice when brands align with seasonal moments like ",[18,147,31],{},[18,149,150],{},"back-to-school sales",[18,152,153],{},"fall launches",". ",[18,156,157],{},"Digital links",", including QR codes and smart URLs, act as connectors, guiding users from ads or social media to engaging landing pages.",[160,161,162,169,175],"ul",{},[163,164,165,168],"li",{},[18,166,167],{},"Labor Day weekend"," promotions can link directly to flash sales pages.",[163,170,171,174],{},[18,172,173],{},"Hispanic Heritage Month"," campaigns can highlight brand values, culture, and stories through scannable links on packaging or ads.",[163,176,177,180],{},[18,178,179],{},"Fall campaigns"," can integrate shoppable videos or interactive features that lead directly to e-commerce pages.",[14,182,183,184,42,186,53,189,191,192,195,196,199],{},"By combining ",[18,185,49],{},[18,187,188],{},"social media campaigns",[18,190,118],{},", marketers create experiences that feel seamless and memorable. This combination strengthens ",[18,193,194],{},"brand recall",", drives ",[18,197,198],{},"user engagement",", and ultimately boosts sales.",[59,201,203],{"id":202},"the-role-of-digital-links-in-modern-marketing","The role of digital links in modern marketing",[14,205,206,207,42,209,53,212,215,216,42,219,222,223,226],{},"Digital links are not just technical shortcuts. They are the bridges between ",[18,208,49],{},[18,210,211],{},"social media platforms",[18,213,214],{},"websites",". Whether embedded in ",[18,217,218],{},"video action campaigns",[18,220,221],{},"performance max campaigns",", or ",[18,224,225],{},"tv ads",", they ensure that consumers can instantly move from discovery to conversion.",[14,228,229,230,233,234,236,237,240,241,243],{},"For example, a ",[18,231,232],{},"YouTube creator"," can include a ",[38,235,41],{"href":40}," QR in a video. Viewers scan the code, access a ",[18,238,239],{},"shoppable video",", and complete a purchase without leaving the platform. This eliminates friction, increases ",[18,242,198],{},", and provides advertisers with more control over campaign outcomes.",[14,245,246,249,250,253,254,257],{},[18,247,248],{},"Marketers"," can also use digital links to track campaigns across multiple channels. Unlike parked domains or static links, they provide ",[18,251,252],{},"actionable insights"," into how campaigns perform, where ",[18,255,256],{},"traffic"," comes from, and which audiences engage most.",[59,259,261],{"id":260},"optimizing-campaigns-for-september-2025","Optimizing campaigns for September 2025",[14,263,264,265,268,269,32,272,275,276,279],{},"September is a month of ",[18,266,267],{},"digital marketing updates",". From ",[18,270,271],{},"google ads bidding strategies",[18,273,274],{},"new tools"," in the ",[18,277,278],{},"digital marketing world",", advertisers need to adapt quickly. Below are key areas of focus:",[281,282,284],"h3",{"id":283},"_1-keep-pace-with-google-updates","1. Keep pace with google updates",[14,286,287,289,290,292,293,296,297,300,301,42,304,53,307,310,311,314,315,318],{},[18,288,86],{}," is rolling out ",[18,291,90],{}," and testing ",[18,294,295],{},"AI overviews"," in search. These changes influence how ",[18,298,299],{},"sites"," rank and how consumers find ",[18,302,303],{},"articles",[18,305,306],{},"products",[18,308,309],{},"brands",". By monitoring ",[18,312,313],{},"google search console",", marketers can track drops or gains in ",[18,316,317],{},"organic search"," visibility and adjust campaigns accordingly.",[281,320,322],{"id":321},"_2-balance-paid-and-organic","2. Balance paid and organic",[14,324,325,328,329,331,332,99,334,336,337,339,340,81],{},[18,326,327],{},"Ad spending"," continues to rise, but ",[18,330,317],{}," remains vital for credibility and long-term growth. Smart brands use ",[18,333,221],{},[18,335,218],{}," while still optimizing ",[18,338,114],{}," for ",[18,341,94],{},[281,343,345],{"id":344},"_3-experiment-with-new-formats","3. Experiment with new formats",[14,347,348,42,351,53,354,356,357,359,360,362,363,365,366,369,370,373],{},[18,349,350],{},"Shoppable videos",[18,352,353],{},"interactive features",[18,355,188],{}," targeting ",[18,358,80],{}," are driving rapid growth in ",[18,361,198],{},". Adding ",[18,364,118],{}," ensures users don’t just watch but act: visiting your ",[18,367,368],{},"website",", exploring ",[18,371,372],{},"promotions",", or making a purchase.",[124,375,376],{},[127,377,378,380],{},[130,379],{},[133,381],{"alt":382,"height":136,"src":383,"width":138},"Shopper scanning a seasonal product with smart packaging QR code in a supermarket aisle","\u002Fimages\u002F2025\u002F09\u002FShopper-scanning-a-seasonal-product-with-smart-packaging-QR-code-in-a-supermarket-aisle.png",[59,385,387],{"id":386},"cross-channel-integration-social-media-ads-and-beyond","Cross-channel integration: social media, ads, and beyond",[14,389,390,391,394,395,398,399,401,402,99,404,407,408,410,411,413,414,417,418,81],{},"September is also about meeting ",[18,392,393],{},"users"," where they are. ",[18,396,397],{},"Social media campaigns"," dominate the ",[18,400,72],{},", while ",[18,403,225],{},[18,405,406],{},"youtube videos"," continue to drive ",[18,409,194],{},". By adding ",[18,412,118],{}," to every campaign element, whether a Facebook post, an Instagram story, or a LinkedIn article, ",[18,415,416],{},"marketers"," create one consistent path for ",[18,419,420],{},"consumers",[14,422,423],{},"For instance:",[160,425,426,434,443],{},[163,427,428,431,432,81],{},[18,429,430],{},"Social media"," posts can feature digital links leading directly to ",[18,433,372],{},[163,435,436,439,440,442],{},[18,437,438],{},"Google ads"," can integrate smart links that measure ",[18,441,198],{}," in real-time.",[163,444,445,448,449,452],{},[18,446,447],{},"TV ads"," can include a scannable QR for ",[18,450,451],{},"more traffic"," and measurable conversions.",[14,454,455,456,459,460,462],{},"This level of ",[18,457,458],{},"integration"," ensures that no matter where ",[18,461,393],{}," interact with your brand, they experience continuity.",[59,464,466],{"id":465},"tracking-performance-and-generating-insights","Tracking performance and generating insights",[14,468,469,470,472,473,475,476,479,480,81],{},"Analytics define successful campaigns. With ",[18,471,118],{},", every click or scan becomes data. Marketers can analyze ",[18,474,68],{},", track which ",[18,477,478],{},"platforms"," drive the most conversions, and gather ",[18,481,252],{},[14,483,484,485,488,489,491,492,42,495,222,498,500],{},"This is especially important during September, when ",[18,486,487],{},"ad spending"," is high and competition is fierce. Understanding where ",[18,490,451],{}," comes from, whether ",[18,493,494],{},"google search results",[18,496,497],{},"youtube creators",[18,499,188],{},", helps advertisers refine their strategies.",[14,502,503,506,507,509,510,512,513,516],{},[18,504,505],{},"Updates aim"," to give ",[18,508,416],{}," more control over campaigns, and ",[18,511,118],{}," provide exactly that: the ability to adapt quickly, measure success, and deliver ",[18,514,515],{},"quality"," experiences.",[124,518,519],{},[127,520,521,523],{},[130,522],{},[133,524],{"alt":525,"height":136,"src":526,"width":138},"Marketer analyzing campaign dashboards with product packages showing QR codes in a modern office","\u002Fimages\u002F2025\u002F09\u002FMarketer-analyzing-campaign-dashboards-with-product-packages-showing-QR-codes-in-a-modern-office.png",[59,528,530],{"id":529},"how-brands-can-prepare-for-fall-campaigns","How brands can prepare for fall campaigns",[14,532,533,534,537,538,541,542,545,546,548],{},"September is just the beginning of the fall season. ",[18,535,536],{},"Brands"," that use this month to test new ",[18,539,540],{},"tools",", experiment with ",[18,543,544],{},"campaigns",", and refine their ",[18,547,20],{}," set themselves up for success in Q4.",[14,550,551],{},"Practical steps include:",[160,553,554,560,572,581],{},[163,555,556,557,559],{},"Creating ",[18,558,118],{}," for every major campaign.",[163,561,562,563,565,566,568,569,81],{},"Monitoring ",[18,564,110],{}," in ",[18,567,313],{}," after each ",[18,570,571],{},"core update",[163,573,574,575,565,577,99,579,81],{},"Testing ",[18,576,353],{},[18,578,188],{},[18,580,49],{},[163,582,583,584,586,587,589,590,81],{},"Using data from ",[18,585,118],{}," to uncover ",[18,588,252],{}," and improve ",[18,591,198],{},[14,593,594,595,275,598,600,601,81],{},"By doing this, marketers stay ahead of ",[18,596,597],{},"significant changes",[18,599,278],{}," and build strong connections with ",[18,602,603],{},"customers",[124,605,606],{},[127,607,608,610],{},[130,609],{},[133,611],{"alt":612,"height":136,"src":613,"width":138},"Marketing team planning fall campaigns with digital links and QR codes in a modern office","\u002Fimages\u002F2025\u002F09\u002FMarketing-team-planning-fall-campaigns-with-digital-links-and-QR-codes-in-a-modern-office.png",[59,615,617],{"id":616},"what-should-marketers-focus-on-this-september","What should marketers focus on this September?",[14,619,620,621,624,625,42,627,565,630,633,634,637],{},"The digital marketing environment is changing faster than ever. Between ",[18,622,623],{},"artificial intelligence"," reshaping ",[18,626,56],{},[18,628,629],{},"new features",[18,631,632],{},"google ads",", and the rise of ",[18,635,636],{},"shoppable videos",", marketers have no shortage of opportunities.",[14,639,640,641,42,644,53,646,154,649,651,652,654,655,657,658,661,662,664],{},"The focus this September should be on combining ",[18,642,643],{},"creativity",[18,645,540],{},[18,647,648],{},"data",[18,650,24],{}," is not just about connecting users to a page: it’s about creating ",[18,653,515],{}," experiences that increase ",[18,656,194],{},", drive ",[18,659,660],{},"sales",", and keep ",[18,663,420],{}," coming back throughout the fall season.",[14,666,667,668],{},"👉 Ready to bring your packaging into the digital era? ",[38,669,671],{"href":670},"https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsign-up","Register with Digital Link",{"title":673,"searchDepth":674,"depth":674,"links":675},"",3,[676,678,679,680,685,686,687,688],{"id":61,"depth":677,"text":62},2,{"id":141,"depth":677,"text":142},{"id":202,"depth":677,"text":203},{"id":260,"depth":677,"text":261,"children":681},[682,683,684],{"id":283,"depth":674,"text":284},{"id":321,"depth":674,"text":322},{"id":344,"depth":674,"text":345},{"id":386,"depth":677,"text":387},{"id":465,"depth":677,"text":466},{"id":529,"depth":677,"text":530},{"id":616,"depth":677,"text":617},"Discover how September marketing with digital links helps brands drive more traffic, improve user engagement, and increase sales this fall season.","md","September marketing with digital links: Boost engagement and drive sales",{},true,"\u002Fimages\u002F2025\u002F09\u002FSeptember-marketing-with-digital-links.png","\u002Fnews\u002Fseptember-marketing-with-digital-links","2025-09-05T11:51:42+02:00",{"title":5,"description":689},"\u002Fnews\u002Fseptember-marketing-with-digital-links\u002F","news\u002Fseptember-marketing-with-digital-links","2025-09-05T11:54:10+02:00","m0v8yzqGH9xIAVJh-dXp9CfZW61kdJby8nmp6uJm4-k",[703,710,717],{"path":704,"sourcePath":705,"title":706,"heading":707,"ogImage":708,"publishedAt":709},"\u002Fnews\u002Fqr-codes-on-medicine-packaging","\u002Fnews\u002Fqr-codes-on-medicine-packaging\u002F","QR codes on medicine packaging: a guide to digital leaflets","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert","\u002Fimages\u002F2026\u002F06\u002FQR-codes-on-medicine-packaging.webp","2026-06-12T15:37:47+02:00",{"path":711,"sourcePath":712,"title":713,"heading":714,"ogImage":715,"publishedAt":716},"\u002Fnews\u002Fbest-gs1-digital-link-platform","\u002Fnews\u002Fbest-gs1-digital-link-platform\u002F","Best GS1 Digital Link platform 2026 for Sunrise 2027","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size","\u002Fimages\u002F2026\u002F04\u002FBest-GS1-Digital-Link-platform.webp","2026-04-17T18:14:28+02:00",{"path":718,"sourcePath":719,"title":720,"heading":721,"ogImage":722,"publishedAt":723},"\u002Fnews\u002Fsunrise-2027-2","\u002Fnews\u002Fsunrise-2027-2\u002F","Sunrise 2027 explained and why 2026 is key to prepare","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare","\u002Fimages\u002F2026\u002F01\u002FSunrise-2027.webp","2026-01-02T14:08:50+01:00",1786729863569]