[{"data":1,"prerenderedAt":439},["ShallowReactive",2],{"page-\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes":3,"related-\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes":417},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":404,"extension":405,"heading":406,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":407,"navigation":408,"ogImage":409,"path":410,"publishedAt":411,"sections":6,"seo":412,"sourcePath":413,"stem":414,"updatedAt":415,"videos":6,"__hash__":416},"pages\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes.md","Smart packaging with next-generation QR codes",null,{"type":8,"value":9,"toc":383},"minimark",[10],[11,12,13,17,26,34,37,42,45,48,51,57,60,76,80,83,86,89,92,96,99,102,105,108,111,115,118,121,127,130,140,144,147,150,153,156,160,163,166,169,172,175,185,189,192,195,198,201,211,215,218,221,224,227,231,234,237,240,243,247,250,253,256,266,270,273,276,279,282,286,289,292,295,299,302,305,308,312,315,318,321,326,336,340,345,348,354,358,361,364,367,373],"div",{},[14,15,16],"p",{},"You’ve seen QR codes on everything, from snack wrappers to shampoo bottles. But the technology and brands’ use of it have evolved.",[14,18,19,20,25],{},"Smart packaging with ",[21,22,24],"a",{"href":23},"\u002Fnews\u002Fwhat-are-next-gen-qr-codes\u002F","next-generation QR codes"," is a gateway to personalized experiences, transparent supply chains, and smarter product interactions, fostering consumer trust .",[14,27,28,29,33],{},"With GS1-compliant QR codes powered by ",[21,30,32],{"href":31},"\u002F","Digital Link",", your product packaging becomes connected, dynamic, and intelligent.",[14,35,36],{},"Whether a consumer scans for product details or a retailer verifies authenticity, these QR codes transform how brands communicate and build trust.",[38,39,41],"h2",{"id":40},"how-is-smart-packaging-technology-changing-the-packaging-industry","How is smart packaging technology changing the packaging industry?",[14,43,44],{},"Smart packaging technology is setting a new standard for the packaging industry. Traditional packaging told consumers what was inside. Smart packaging shows them.",[14,46,47],{},"From NFC and augmented reality to scannable 2D barcodes, brands are leveraging technologies that make packaging interactive.",[14,49,50],{},"This shift is being driven by a need for transparency, customer engagement, and supply chain visibility, especially in industries like cosmetics, food, and electronics.",[14,52,53,54,56],{},"With ",[21,55,32],{"href":31},", packaging isn’t locked in time. It evolves. With a single printed code, you can update promotions, localize content, and provide real-time tracking.",[14,58,59],{},"It’s a new era for packaging: flexible, informative, and consumer-first.",[61,62,63],"figure",{},[64,65,66,69],"picture",{},[67,68],"source",{},[70,71],"img",{"alt":72,"height":73,"src":74,"width":75},"A person scans a QR code on a paper pasta bag in a grocery store, using a smartphone to access smart packaging content.",440,"\u002Fimages\u002F2025\u002F06\u002FA-person-scans-a-QR-code-on-a-paper-pasta-bag-in-a-grocery-store-using-a-smartphone-to-access-smart-packaging-content.png",728,[38,77,79],{"id":78},"how-are-emerging-technologies-shaping-smart-packaging","How are emerging technologies shaping smart packaging?",[14,81,82],{},"Smart packaging is evolving fast, thanks to a wave of emerging technologies that go beyond QR codes. Augmented reality (AR), NFC tags, digital watermarks, and IoT sensors are all pushing the boundaries of what packaging can do.",[14,84,85],{},"Brands are beginning to experiment with layered experiences, like combining QR codes with AR to offer virtual try-ons or product demos. Others use temperature-sensitive inks or sensor-triggered messaging to respond to environmental conditions.",[14,87,88],{},"The key is that next-generation QR codes can act as the unifying access point for these innovations.",[14,90,91],{},"A single QR code gives access to future technologies, allowing brands to stay current without changing the code itself.",[38,93,95],{"id":94},"what-makes-qr-codes-a-core-part-of-smart-packaging","What makes QR codes a core part of smart packaging?",[14,97,98],{},"QR codes have become the backbone of smart packaging because they’re familiar, scannable on any device, and easily updated when dynamic.",[14,100,101],{},"Unlike static codes, dynamic QR codes give brands full control over what consumers see without changing the packaging.",[14,103,104],{},"You can use QR codes to unlock immersive experiences, share recycling instructions, or activate loyalty experiences.",[14,106,107],{},"The best part? The experience adapts to the user. A customer in Berlin may see different content than one in São Paulo, all from the same physical product.",[14,109,110],{},"At scale, this makes QR codes not just useful, but strategic. They bridge the gap between the physical and digital worlds in a way no other label element can.",[38,112,114],{"id":113},"how-does-smart-packaging-enhance-consumer-engagement","How does smart packaging enhance consumer engagement?",[14,116,117],{},"Modern consumers want more than just a transaction. They want information, relevance, and connection. Smart packaging delivers all three, right when and where it matters.",[14,119,120],{},"A QR code on packaging can trigger a product how-to, link to a community, or deliver an exclusive discount.",[14,122,123,124,126],{},"When powered by ",[21,125,32],{"href":31},", these experiences can be localized, personalized, and tracked. That means every scan is an opportunity to enhance consumer engagement and gather valuable first-party data.",[14,128,129],{},"Brands are building relationships, and smart packaging makes those relationships easier to start and scale.",[61,131,132],{},[64,133,134,136],{},[67,135],{},[70,137],{"alt":138,"height":73,"src":139,"width":75},"A smiling man interacts with a cardboard box featuring a QR code while using his smartphone and laptop in a home office.","\u002Fimages\u002F2025\u002F06\u002FA-smiling-man-interacts-with-a-cardboard-box-featuring-a-QR-code-while-using-his-smartphone-and-laptop-in-a-home-office.png",[38,141,143],{"id":142},"how-does-smart-packaging-impact-brand-image","How does smart packaging impact brand image?",[14,145,146],{},"Packaging is often the first physical touchpoint a customer has with a brand. When that packaging is interactive, up-to-date, and aligned with digital trends, it signals innovation, transparency, and care.",[14,148,149],{},"Next-generation QR codes help elevate your brand image by offering more than just functionality: they convey responsiveness and attention to the user experience.",[14,151,152],{},"Whether it’s instant access to product origin stories, safety certifications, or dynamic offers, customers see a brand that wants to communicate, not just sell.",[14,154,155],{},"Smart packaging becomes part of your branding toolkit. And because the experience continues after the scan, it reinforces the impression that your brand values clarity, relevance, and connection.",[38,157,159],{"id":158},"why-is-connected-packaging-essential-for-todays-brands","Why is connected packaging essential for today’s brands?",[14,161,162],{},"Connected packaging links the physical product to live, digital content.",[14,164,165],{},"It’s what allows a shampoo bottle to explain its ingredients, a soda can to show promotions, or a cosmetics brand to display its environmental impact and certifications.",[14,167,168],{},"This approach is essential in a world where consumers expect access to detailed information, want proof of authenticity, and care about brand values.",[14,170,171],{},"It drives supply chain transparency, and connected packaging is how brands stay relevant, informative, and trusted.",[14,173,174],{},"Connected packaging is a direct, powerful tool for companies looking to refine marketing strategies, understand consumer behavior, or launch personalised experiences, providing a competitive edge.",[61,176,177],{},[64,178,179,181],{},[67,180],{},[70,182],{"alt":183,"height":73,"src":184,"width":75},"A man closely examines a wine bottle with a QR code label in a store aisle filled with wines.","\u002Fimages\u002F2025\u002F06\u002FA-man-closely-examines-a-wine-bottle-with-a-QR-code-label-in-a-store-aisle-filled-with-wines.png",[38,186,188],{"id":187},"whats-the-role-of-intelligent-packaging-in-the-supply-chain","What’s the role of intelligent packaging in the supply chain?",[14,190,191],{},"Intelligent packaging improves customer experience and transforms logistics. With the right data, brands can better manage inventory, reduce waste, and trace products across the supply chain.",[14,193,194],{},"For example, a QR code can confirm whether a product has reached the store shelf or if it’s been tampered with.",[14,196,197],{},"It can provide insights into scan frequency by region or product line, helping brands align production with demand.",[14,199,200],{},"By combining real-time tracking and digital updates, smart packaging becomes a tool for marketing and operations, creating transparency from manufacturer to end user.",[61,202,203],{},[64,204,205,207],{},[67,206],{},[70,208],{"alt":209,"height":73,"src":210,"width":75},"A logistics worker uses a scanner and laptop to manage QR-coded boxes in a warehouse with visible inventory data.","\u002Fimages\u002F2025\u002F06\u002FA-logistics-worker-uses-a-scanner-and-laptop-to-manage-QR-coded-boxes-in-a-warehouse-with-visible-inventory-data.png",[38,212,214],{"id":213},"how-do-brands-use-smart-packaging-to-promote-loyalty-programs","How do brands use smart packaging to promote loyalty programs?",[14,216,217],{},"Loyalty programs are most effective when they’re easy to join and engaging to use. Smart packaging achieves both.",[14,219,220],{},"A QR code printed on the product lets customers enroll instantly, track rewards, and access exclusive discounts without visiting a website or downloading an app. It provides real-time updates and creates a frictionless path from purchase to participation.",[14,222,223],{},"The result? Higher program engagement and stronger brand loyalty.",[14,225,226],{},"And with Digital Link’s analytics, brands can monitor performance in real time and refine offers based on actual scan behavior.",[38,228,230],{"id":229},"what-does-smart-packaging-reveal-about-consumer-behavior","What does smart packaging reveal about consumer behavior?",[14,232,233],{},"Every scan tells a story. Smart packaging provides data that helps brands understand what consumers care about, when they engage, and how frequently they interact.",[14,235,236],{},"Are users scanning before buying or after opening the product? Are they looking for tutorials, certifications, or discounts?",[14,238,239],{},"These behavioral patterns help brands refine messaging, improve experiences, and even inform product development.",[14,241,242],{},"With smart packaging, you’re not guessing, you’re learning directly from your customers in real time.",[38,244,246],{"id":245},"how-does-smart-packaging-influence-purchase-decisions","How does smart packaging influence purchase decisions?",[14,248,249],{},"Smart packaging plays a critical role in the decision to buy. When customers can instantly access usage tips, customer reviews, or ethical sourcing info at the point of consideration, they’re more likely to convert.",[14,251,252],{},"QR codes lower the barrier to trust. They answer customers’ silent questions: Is this brand legit? Is this product right for me? Am I making a responsible choice?",[14,254,255],{},"This transparency can be the tipping point for high-involvement categories like skincare, supplements, or specialty foods.",[61,257,258],{},[64,259,260,262],{},[67,261],{},[70,263],{"alt":264,"height":73,"src":265,"width":75},"A woman smiles while evaluating a shampoo bottle with a QR code in a retail aisle full of personal care products.","\u002Fimages\u002F2025\u002F06\u002FA-woman-smiles-while-evaluating-a-shampoo-bottle-with-a-QR-code-in-a-retail-aisle-full-of-personal-care-products.png",[38,267,269],{"id":268},"how-does-smart-packaging-support-sustainability-and-brand-values","How does smart packaging support sustainability and brand values?",[14,271,272],{},"More than ever, consumers expect brands to walk the talk. Smart packaging helps prove it.",[14,274,275],{},"QR codes can link to recycling instructions, explain the manufacturing process, or highlight the use of eco-friendly materials.",[14,277,278],{},"This gives consumers confidence that the brand aligns with their values.",[14,280,281],{},"It also allows companies to evolve their messaging without changing the physical packaging, which is essential for keeping up with sustainability certifications or shifting regulations.",[38,283,285],{"id":284},"what-are-the-benefits-of-collecting-first-party-customer-data-through-packaging","What are the benefits of collecting first-party customer data through packaging?",[14,287,288],{},"First-party customer data is becoming essential for businesses as third-party cookies fade out. Smart packaging is a direct and privacy-respecting way to collect it.",[14,290,291],{},"Each time a consumer scans a code to access content, opt into a newsletter, or join a loyalty program, they’re giving you a real, consensual data point. And because it happens post-purchase, it reflects genuine interest, not just click curiosity.",[14,293,294],{},"This data can inform your marketing strategies, support personalization, and improve the overall customer experience. And unlike other data sources, it starts with real product interaction.",[38,296,298],{"id":297},"what-industries-are-leading-the-shift-to-smart-packaging","What industries are leading the shift to smart packaging?",[14,300,301],{},"Industries like food and beverage, cosmetics, pharmaceuticals, and electronics are early adopters of smart packaging.",[14,303,304],{},"They face high regulatory pressure, rapid innovation cycles, and consumer demand for transparency, all of which smart packaging helps solve.",[14,306,307],{},"Even traditional sectors like apparel and household goods are catching up, especially as connected packaging becomes more affordable and expected by customers.",[38,309,311],{"id":310},"how-does-smart-packaging-enhance-physical-retail-environments","How does smart packaging enhance physical retail environments?",[14,313,314],{},"Smart packaging doesn’t just live on the shelf; it transforms it. In physical retail environments, QR-enabled packaging gives shoppers access to information that may not fit on the label, right when they need it.",[14,316,317],{},"Imagine a customer browsing skincare. They scan a product to compare ingredients, watch a short how-to video, or check availability at another store. The result is a better-informed purchase and a richer customer journey without needing staff intervention.",[14,319,320],{},"For retailers, this also means fewer printed materials, easier promotion updates, and a richer in-store experience.",[14,322,53,323,325],{},[21,324,32],{"href":31},", brands and retailers can work together to make the physical shopping journey more dynamic, without adding clutter or friction.",[61,327,328],{},[64,329,330,332],{},[67,331],{},[70,333],{"alt":334,"height":73,"src":335,"width":75},"A woman in a store scans a skincare product with a QR code while browsing a shelf filled with beauty items.","\u002Fimages\u002F2025\u002F06\u002FA-woman-in-a-store-scans-a-skincare-product-with-a-QR-code-while-browsing-a-shelf-filled-with-beauty-items.png",[38,337,339],{"id":338},"how-is-digital-link-empowering-brands-to-lead-this-transformation","How is Digital Link empowering brands to lead this transformation?",[14,341,342,344],{},[21,343,32],{"href":31}," helps businesses move beyond static labels, embracing smart packaging technology. With our next-generation QR code platform, companies can create intelligent, connected, and dynamic packaging in just a few clicks.",[14,346,347],{},"We offer tools for creating GS1-compliant QR codes, designing branded landing pages, localizing content automatically, and analyzing consumer interactions across the supply chain.",[14,349,350,351,353],{},"Whether you want to enhance consumer engagement, improve inventory management, or build brand trust, ",[21,352,32],{"href":31}," provides the infrastructure to make your packaging smarter.",[38,355,357],{"id":356},"whats-next-for-the-future-of-smart-packaging","What’s next for the future of smart packaging?",[14,359,360],{},"The future of packaging is real-time, responsive, and relational.",[14,362,363],{},"As consumers demand more transparency and personalization, and as regulations evolve, smart packaging will become the norm, not the novelty.",[14,365,366],{},"Technologies like augmented reality, near field communication, and intelligent labeling will merge with QR platforms to create fully immersive experiences. The packaging won’t just inform, it will interact.",[14,368,369,370,372],{},"For brands, this is a chance to lead with transparency, build deeper connections, and turn packaging into a long-term engagement tool. With ",[21,371,32],{"href":31},", that future starts now.",[61,374,375],{},[64,376,377,379],{},[67,378],{},[70,380],{"alt":381,"height":73,"src":382,"width":75},"A person displays a QR code on a white bottle and shows the matching code with the Digital Link Connexum logo on their smartphone screen.","\u002Fimages\u002F2025\u002F06\u002FA-person-displays-a-QR-code-on-a-white-bottle-and-shows-the-matching-code-with-the-Digital-Link-Connexum-logo-on-their-smartphone-screen.png",{"title":384,"searchDepth":385,"depth":385,"links":386},"",3,[387,389,390,391,392,393,394,395,396,397,398,399,400,401,402,403],{"id":40,"depth":388,"text":41},2,{"id":78,"depth":388,"text":79},{"id":94,"depth":388,"text":95},{"id":113,"depth":388,"text":114},{"id":142,"depth":388,"text":143},{"id":158,"depth":388,"text":159},{"id":187,"depth":388,"text":188},{"id":213,"depth":388,"text":214},{"id":229,"depth":388,"text":230},{"id":245,"depth":388,"text":246},{"id":268,"depth":388,"text":269},{"id":284,"depth":388,"text":285},{"id":297,"depth":388,"text":298},{"id":310,"depth":388,"text":311},{"id":338,"depth":388,"text":339},{"id":356,"depth":388,"text":357},"Boost engagement and transparency with smart packaging with next-generation QR codes. Discover how Digital Link makes it easy.","md","What is smart packaging with next-generation QR codes?",{},true,"\u002Fimages\u002F2025\u002F06\u002FSmart-packaging-with-next-generation-QR-codes.png","\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes","2025-06-04T11:27:29+02:00",{"title":5,"description":404},"\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes\u002F","news\u002Fsmart-packaging-with-next-generation-qr-codes","2025-06-20T15:57:19+02:00","J_RtjWZJI8r-oaIOXDOtCZadWvQj09-E6wGTfDHQZXM",[418,425,432],{"path":419,"sourcePath":420,"title":421,"heading":422,"ogImage":423,"publishedAt":424},"\u002Fnews\u002Fqr-codes-on-medicine-packaging","\u002Fnews\u002Fqr-codes-on-medicine-packaging\u002F","QR codes on medicine packaging: a guide to digital leaflets","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert","\u002Fimages\u002F2026\u002F06\u002FQR-codes-on-medicine-packaging.webp","2026-06-12T15:37:47+02:00",{"path":426,"sourcePath":427,"title":428,"heading":429,"ogImage":430,"publishedAt":431},"\u002Fnews\u002Fbest-gs1-digital-link-platform","\u002Fnews\u002Fbest-gs1-digital-link-platform\u002F","Best GS1 Digital Link platform 2026 for Sunrise 2027","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size","\u002Fimages\u002F2026\u002F04\u002FBest-GS1-Digital-Link-platform.webp","2026-04-17T18:14:28+02:00",{"path":433,"sourcePath":434,"title":435,"heading":436,"ogImage":437,"publishedAt":438},"\u002Fnews\u002Fsunrise-2027-2","\u002Fnews\u002Fsunrise-2027-2\u002F","Sunrise 2027 explained and why 2026 is key to prepare","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare","\u002Fimages\u002F2026\u002F01\u002FSunrise-2027.webp","2026-01-02T14:08:50+01:00",1786729863658]