[{"data":1,"prerenderedAt":113},["ShallowReactive",2],{"page-\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai":3,"related-\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai":91},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":79,"extension":80,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":81,"navigation":82,"ogImage":83,"path":84,"publishedAt":85,"sections":6,"seo":86,"sourcePath":87,"stem":88,"updatedAt":89,"videos":6,"__hash__":90},"pages\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai.md","Unlocking the future of retail with next-gen barcodes and AI",null,{"type":8,"value":9,"toc":75},"minimark",[10],[11,12,13,17,25,32,43,50,53,58],"div",{},[14,15,16],"p",{},"Retail is evolving faster than ever. Shoppers expect instant access to accurate information, personalized offers, and proof of a brand’s values, all at the shelf. At the same time, retailers need packaging that meets new compliance rules, simplifies operations, and creates stronger engagement.",[14,18,19,20,24],{},"That’s where ",[21,22,23],"strong",{},"GS1 Digital Link powered 2D barcodes"," come in. With a single code, retailers can meet compliance requirements, enable seamless POS integration, and open a direct digital channel to every shopper. Instead of static labels, packaging becomes dynamic, always up-to-date, and tailored to each market.",[14,26,27,28,31],{},"But the biggest shift is just beginning: ",[21,29,30],{},"conversational packaging",".",[33,34,35],"figure",{},[36,37],"img",{"alt":38,"height":39,"src":40,"title":41,"width":42},"Conversational packaging",542,"\u002Fimages\u002F2025\u002F09\u002FConversational-packaging-1024x542.webp","Unlocking the future of retail with next-gen barcodes and AI 1",1024,[14,44,45,46,49],{},"Through ",[21,47,48],{},"Digital Link’s new AI-powered assistant, Cleo",", products can now “speak” directly with consumers. Scan a next-gen barcode, and Cleo provides instant answers drawn from brand-approved information: how to use cream, the origin of a wine, or a product’s recycling instructions. The interaction is personalized, interactive, and always on-brand, helping retailers build trust and deepen shopper loyalty.",[14,51,52],{},"For retailers, the value goes beyond engagement. Every scan generates insights into shopper behavior: what questions are asked, which products get the most attention, and how customers interact post-purchase. This turns packaging into both a marketing channel and a data-driven decision tool.",[14,54,55],{},[21,56,57],{},"Retail is no longer just about the shelf. It’s about conversations that continue long after checkout.",[14,59,60,61,70,71],{},"You can ",[62,63,69],"a",{"href":64,"rel":65,"target":68},"https:\u002F\u002Fqr.thenatureofthings.ie\u002F01\u002F05391533910047",[66,67],"noreferrer","noopener","_blank","try Cleo by yourself"," and learn more about conversational packaging and next-gen QR codes at",[62,72,74],{"href":73},"\u002F?utm_source=gs1-au&utm_medium=newsletter&utm_campaign=202510&utm_term=retail"," digital-link.com",{"title":76,"searchDepth":77,"depth":77,"links":78},"",3,[],"How GS1 Digital Link and conversational packaging are reshaping the shopper experience, driving the future of retail with next-gen barcodes and AI.","md",{},true,"\u002Fimages\u002F2025\u002F09\u002FThe-future-of-conversational-packaging-1024x619.webp","\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai","2025-09-25T09:47:03+02:00",{"title":5,"description":79},"\u002Fnews\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai\u002F","news\u002Fthe-future-of-retail-with-next-gen-barcodes-and-ai","2025-10-10T15:30:37+02:00","jzr4L8QUUxiKamCc2Yb7l2D-n-H7ss060_Yl4Nke5tI",[92,99,106],{"path":93,"sourcePath":94,"title":95,"heading":96,"ogImage":97,"publishedAt":98},"\u002Fnews\u002Fqr-codes-on-medicine-packaging","\u002Fnews\u002Fqr-codes-on-medicine-packaging\u002F","QR codes on medicine packaging: a guide to digital leaflets","Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert","\u002Fimages\u002F2026\u002F06\u002FQR-codes-on-medicine-packaging.webp","2026-06-12T15:37:47+02:00",{"path":100,"sourcePath":101,"title":102,"heading":103,"ogImage":104,"publishedAt":105},"\u002Fnews\u002Fbest-gs1-digital-link-platform","\u002Fnews\u002Fbest-gs1-digital-link-platform\u002F","Best GS1 Digital Link platform 2026 for Sunrise 2027","Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size","\u002Fimages\u002F2026\u002F04\u002FBest-GS1-Digital-Link-platform.webp","2026-04-17T18:14:28+02:00",{"path":107,"sourcePath":108,"title":109,"heading":110,"ogImage":111,"publishedAt":112},"\u002Fnews\u002Fsunrise-2027-2","\u002Fnews\u002Fsunrise-2027-2\u002F","Sunrise 2027 explained and why 2026 is key to prepare","What Sunrise 2027 means and why 2026 is the last comfortable year to prepare","\u002Fimages\u002F2026\u002F01\u002FSunrise-2027.webp","2026-01-02T14:08:50+01:00",1786024328756]