[{"data":1,"prerenderedAt":230},["ShallowReactive",2],{"page-\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway":3,"related-\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway":208},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":195,"extension":196,"heading":197,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":198,"navigation":199,"ogImage":200,"path":201,"publishedAt":202,"sections":6,"seo":203,"sourcePath":204,"stem":205,"updatedAt":206,"videos":6,"__hash__":207},"pages\u002Fnews\u002Ftransforming-print-and-packaging-into-a-digital-gateway.md","Transforming Print and Packaging into a Digital Gateway",null,{"type":8,"value":9,"toc":186},"minimark",[10],[11,12,13,60,71,76,79,95,102,106,112,119,122,131,135,138,152,159,163,170],"div",{},[14,15,16,17,22,23,27,28,39,40,47,48,55,56,59],"p",{},"On October 16, our team at ",[18,19,21],"a",{"href":20},"\u002F","Digital Link"," took part in the online session ",[24,25,26],"em",{},"“Transforming Print and Packaging into a Digital Gateway”",", where our CEO & Founder ",[29,30,31],"strong",{},[18,32,38],{"href":33,"rel":34,"target":37},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpaularivero\u002F",[35,36],"noreferrer","noopener","_blank","Paula Rivero"," and Business Developer ",[29,41,42],{},[18,43,46],{"href":44,"rel":45,"target":37},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fstefanie-idrobo\u002F",[35,36],"Stefanie Idrobo",", together with industry host ",[29,49,50],{},[18,51,54],{"href":52,"rel":53,"target":37},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdeborahcorn\u002F",[35,36],"Deborah Corn",", explored the future of connected packaging, and introduced ",[29,57,58],{},"Cleo",", our conversational AI for packaging.",[14,61,62,63,66,67,70],{},"During the session, Paula and Stefanie discussed how brands can evolve from static packaging to ",[29,64,65],{},"smart, dynamic and interactive experiences"," powered by Digital Link. They explained how QR codes are no longer simply access points to information, but ",[29,68,69],{},"fully conversational touchpoints"," that engage, guide and support consumers directly from the product.",[72,73,75],"h2",{"id":74},"from-traditional-print-to-printsmart","From traditional print to #PrintSmart",[14,77,78],{},"The talk walked attendees through the foundations of intelligent QR-driven experiences, covering key differences between static and dynamic codes, and the advanced capabilities enabled by Digital Link, including:",[80,81,82,86,89,92],"ul",{},[83,84,85],"li",{},"Real-time content updates without reprinting",[83,87,88],{},"Batch- and expiry-level traceability",[83,90,91],{},"Product recall management and POS readability",[83,93,94],{},"Multi-language content for global engagement",[14,96,97,98,101],{},"With these capabilities, packaging evolves into a ",[29,99,100],{},"dynamic digital gateway",", delivering relevance, transparency, and measurable engagement.",[72,103,105],{"id":104},"meet-cleo-the-ai-that-makes-packaging-speak","Meet Cleo: The AI that makes packaging speak",[14,107,108,109,111],{},"The highlight of the session was ",[29,110,58],{},", our AI assistant designed specifically for print and packaging.",[14,113,114,115,118],{},"Cleo transforms packaging into a ",[29,116,117],{},"two-way conversational interface",", allowing consumers to scan a QR code and ask questions about the product: from usage instructions and sustainability, to brand storytelling and inspiration.",[14,120,121],{},"Whether it’s a bottle recommending cocktails, a business card scheduling meetings, or a product answering questions, Cleo brings packaging to life in a completely new way.",[123,124,125],"blockquote",{},[14,126,127,130],{},[29,128,129],{},"“Let’s make print speak human.”"," This was the idea that guided the live demo and showcased how packaging can become interactive, personal and memorable.",[72,132,134],{"id":133},"why-the-future-of-packaging-is-conversational","Why the future of packaging is conversational",[14,136,137],{},"The presentation closed with real examples and insights into what conversational packaging means for brands:",[80,139,140,143,146,149],{},[83,141,142],{},"Data-driven, measurable engagement",[83,144,145],{},"Personalized consumer journeys",[83,147,148],{},"Sustainable packaging without reprints",[83,150,151],{},"A frictionless path from print to conversion",[14,153,154,155,158],{},"As Paula and Stefanie demonstrated, alongside Deborah Corn, connected packaging is not about simply adding a QR code. It is about ",[29,156,157],{},"creating meaningful and dynamic interactions"," that bridge the physical and digital worlds.",[72,160,162],{"id":161},"thank-you-for-joining-us","Thank you for joining us",[14,164,165,166,169],{},"Thank you to everyone who attended and took part in the conversation. 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