[{"data":1,"prerenderedAt":128},["ShallowReactive",2],{"page-\u002Fproduct\u002Flink-types":3,"related-\u002Fproduct\u002Flink-types":127},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":14,"extension":15,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":16,"navigation":17,"ogImage":18,"path":19,"publishedAt":6,"sections":20,"seo":123,"sourcePath":124,"stem":125,"updatedAt":6,"videos":6,"__hash__":126},"pages\u002Fproduct\u002Flink-types.md","Everything you need to know about link types in Digital Link",null,{"type":8,"value":9,"toc":10},"minimark",[],{"title":11,"searchDepth":12,"depth":12,"links":13},"",3,[],"How link types in Digital Link give structured, dynamic access to product information, compliance data and marketing content.","md",{},true,"\u002Fimages\u002F2025\u002F01\u002FLink-types.webp","\u002Fproduct\u002Flink-types",[21,33,37,46,61,67,70,78,84,99,116],{"type":22,"eyebrow":23,"title":24,"subtitle":25,"youtube":26,"poster":27,"ctas":28},"hero","Link Types","Unlock the power of link types in Digital Link","Link types are the foundation of the GS1 Digital Link standard, enabling structured connections between products and a wealth of information. Whether you’re ensuring compliance, improving customer experience, or streamlining operations, link types provide the right data at the right time.","riBJ_2jiyRQ","\u002Fimages\u002Fyoutube\u002FriBJ_2jiyRQ.jpg",[29],{"label":30,"href":31,"variant":32},"Get started now","https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsign-up","primary",{"type":34,"title":35,"body":36},"showcase","One link, endless possibilities","Link types act as a dynamic menu for your products, guiding users to essential information such as user manuals, sustainability details, promotional offers, and regulatory data, all from a single QR code.",{"type":34,"title":38,"body":39,"image":40,"imageAlt":41,"imageWidth":42,"imageHeight":43,"ctas":44},"Improve product transparency","With link types, you can offer instant access to everything consumers, retailers, and regulators need (certifications, recall updates, and more), all in one place.","\u002Fimages\u002F2025\u002F01\u002FLink-types-1024x707.webp","Link types",1024,707,[45],{"label":30,"href":31,"variant":32},{"type":47,"items":48},"featureGrid",[49,53,57],{"icon":50,"title":51,"body":52},"shield-check","Simplify compliance","Whether you need to meet FDA food labeling standards, EU Digital Product Passport requirements, or other regulations, link types make compliance simple and centralized.",{"icon":54,"title":55,"body":56},"chat","Increase engagement","Provide a seamless omnichannel experience by directing shoppers to personalized product pages, exclusive promotions, or warranty registrations via a single scan.",{"icon":58,"title":59,"body":60},"cog","Optimize operations","Gain full visibility into your supply chain with cradle-to-grave item tracking, batch recall management, and real-time inventory updates.",{"type":34,"title":62,"body":63,"image":64,"imageAlt":62,"imageWidth":42,"imageHeight":43,"reverse":17,"ctas":65},"Adapt to any business need","Link types are flexible, allowing businesses to add, update, or refine product-related links without changing the QR code itself.","\u002Fimages\u002F2025\u002F01\u002FAdapt-to-any-business-need-1024x707.webp",[66],{"label":30,"href":31,"variant":32},{"type":34,"title":68,"body":69},"The smart way to connect products to digital experiences","With GS1 Digital Link, you’re not just creating a QR code; you’re building a digital bridge between your products and your customers. Link types ensure the right information reaches the right audience at the right time.",{"type":34,"title":71,"body":72,"image":73,"imageAlt":71,"imageWidth":74,"imageHeight":75,"ctas":76},"A future-proof solution for businesses","Link types provide a scalable way to distribute product information across global markets, ensuring compliance and customer satisfaction.","\u002Fimages\u002F2025\u002F01\u002FA-future-proof-solution-for-businesses-768x531.webp",768,531,[77],{"label":30,"href":31,"variant":32},{"type":34,"title":79,"body":80,"image":81,"imageAlt":79,"imageWidth":42,"imageHeight":43,"reverse":17,"ctas":82},"Leverage data for smarter decisions","Track link interactions to gain insights into customer behavior, optimize marketing campaigns, and improve product lifecycle management.","\u002Fimages\u002F2025\u002F01\u002FLeverage-data-for-smarter-decisions-1024x707.webp",[83],{"label":30,"href":31,"variant":32},{"type":47,"title":85,"background":86,"items":87},"The answer to all your regulatory and operational needs","slate",[88,92,95],{"icon":89,"title":90,"body":91},"tag","Meet labeling requirements","Simplify compliance with FDA food labels, the EU Digital Product Passport, and more.",{"icon":54,"title":93,"body":94},"Boost shopper engagement","Connect directly with consumers through physical products, before and after the purchase.",{"icon":96,"title":97,"body":98},"eye","Make the value chain visible","Individually track items cradle-to-grave. Prevent bottlenecks and streamline stock management.",{"type":100,"eyebrow":101,"title":102,"items":103},"related","Explore more","Related products & guides",[104,108,112],{"label":105,"href":106,"description":107},"Digital Link resolver","\u002Fproduct\u002Fdigital-link-resolver\u002F","The engine that routes each scan to the right link type.",{"label":109,"href":110,"description":111},"Dynamic product data","\u002Fproduct\u002Fdynamic-product-data\u002F","Real-time, compliant product information behind every scan.",{"label":113,"href":114,"description":115},"What is GS1 Digital Link","\u002Fgs1-digital-link\u002F","The standard behind connected products, explained.",{"type":117,"title":118,"ctas":119},"ctaBand","Be a leader in the transition from barcodes to GS1 QR codes",[120],{"label":121,"href":31,"variant":122},"Get started free","light",{"title":5,"description":14},"\u002Fproduct\u002Flink-types\u002F","product\u002Flink-types","yrutLgYUuRdRP2luutTLBUPAWYkiJJ0yMfDHYm9hIb0",[],1785587083217]