[{"data":1,"prerenderedAt":589},["ShallowReactive",2],{"listing-Solutions":3},[4,140,251,351,462],{"id":5,"title":6,"author":7,"body":8,"category":7,"description":15,"extension":16,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":17,"navigation":18,"ogImage":19,"path":20,"publishedAt":7,"sections":21,"seo":136,"sourcePath":137,"stem":138,"updatedAt":7,"videos":7,"__hash__":139},"pages\u002Fsolutions\u002Fcosmetic-digital-product-passport.md","Digital Link for Cosmetic Digital Product Passport",null,{"type":9,"value":10,"toc":11},"minimark",[],{"title":12,"searchDepth":13,"depth":13,"links":14},"",3,[],"Create smart labeling for cosmetics with Digital Link. A Cosmetic Digital Product Passport that blends compliance, transparency, and engagement.","md",{},true,"\u002Fimages\u002F2025\u002F10\u002FCosmetic-Digital-Product-Passport-made-simple.webp","\u002Fsolutions\u002Fcosmetic-digital-product-passport",[22,32,36,44,50,57,60,68,74,89,96,112,129],{"type":23,"eyebrow":24,"title":25,"subtitle":26,"ctas":27},"hero","Cosmetic Digital Product Passport","Cosmetic Digital Product Passport made simple","Digital Link turns cosmetic packaging into a smart product page. One QR code gives consumers instant access to product details, ingredient lists, tutorials, and brand storytelling, all in a compliant, dynamic, and beautifully branded format.",[28],{"label":29,"href":30,"variant":31},"Try it now!","https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsign-up","primary",{"type":33,"title":34,"body":35},"showcase","From static labels to smart cosmetic experiences","Cosmetic Digital Product Passports don’t need to be complex. With Digital Link, every product gets a dynamic page that combines essential labeling data with engaging content. Share INCI lists, safety info, certifications, sustainability claims, and usage guides while keeping your packaging clean and minimal.",{"type":33,"title":37,"body":38,"image":39,"imageAlt":37,"imageWidth":40,"imageHeight":41,"ctas":42},"Your packaging just learned to talk","Meet Cleo, the AI that turns any product code into a live conversation. Customers can scan, ask anything and get instant answers: ingredients, certifications, routines, refills, tips, you name it. It feels like magic. It works in any language. And it makes your product unforgettable. Try it and let your packaging do the talking.","\u002Fimages\u002F2025\u002F10\u002FYour-packaging-just-learned-to-talk-1024x708.webp",1024,708,[43],{"label":29,"href":30,"variant":31},{"type":33,"title":45,"body":46,"image":47,"imageAlt":45,"imageWidth":40,"imageHeight":41,"reverse":18,"ctas":48},"Smart labeling made easy","Replace crowded packaging with a single QR code that opens a rich smart page. From allergens to certifications, give shoppers all the details they need, without compromising design.","\u002Fimages\u002F2025\u002F10\u002FSmart-labeling-made-easy-1024x708.webp",[49],{"label":29,"href":30,"variant":31},{"type":33,"title":51,"body":52,"image":53,"imageAlt":51,"imageWidth":40,"imageHeight":54,"ctas":55},"Beyond the label","Go further than compliance. Add videos, tutorials, sustainability journeys, or personalized offers. Every Cosmetic DPP can double as a channel for brand storytelling and customer loyalty.","\u002Fimages\u002F2025\u002F10\u002FBeyond-the-label-1024x707.webp",707,[56],{"label":29,"href":30,"variant":31},{"type":33,"title":58,"body":59},"Cosmetics that speak for themselves","Lipsticks, creams, serums, fragrances: every product can carry its own voice through a Digital Product Passport. Update ingredients, link to tutorials, share seasonal campaigns, or launch product-specific promotions without reprinting a single box.",{"type":33,"title":61,"body":62,"image":63,"imageAlt":61,"imageWidth":64,"imageHeight":65,"reverse":18,"ctas":66},"Designed for brand control","Customize your Cosmetic DPP with your brand identity. Use your colors, logo, and tone of voice to make every product passport an authentic extension of your brand.","\u002Fimages\u002F2025\u002F10\u002FDesigned-for-brand-control-768x531.webp",768,531,[67],{"label":29,"href":30,"variant":31},{"type":33,"title":69,"body":70,"image":71,"imageAlt":69,"imageWidth":40,"imageHeight":41,"ctas":72},"Global by design","Cosmetics travel across borders. Digital Link ensures your product passport automatically adapts to the consumer’s language and market requirements.","\u002Fimages\u002F2025\u002F10\u002FGlobal-by-design-1024x708.webp",[73],{"label":29,"href":30,"variant":31},{"type":75,"items":76},"featureGrid",[77,81,85],{"icon":78,"title":79,"body":80},"cog","Always up to date","Edit and expand product details at any time, even after the product has shipped.",{"icon":82,"title":83,"body":84},"chart","Analytics built in","Track scans, see where and when products are accessed, and learn what information consumers value most.",{"icon":86,"title":87,"body":88},"qr","Creative QR options","Use AI artistic QR codes to merge brand aesthetics with high-performing scans.",{"type":33,"title":90,"body":91,"image":92,"imageAlt":90,"imageWidth":64,"imageHeight":93,"reverse":18,"ctas":94},"One code for the entire lifecycle","From labeling transparency to post-purchase engagement, the Cosmetic Digital Product Passport connects every stage of your product’s journey.","\u002Fimages\u002F2025\u002F10\u002FOne-code-for-the-entire-lifecycle-768x530.webp",530,[95],{"label":29,"href":30,"variant":31},{"type":75,"title":97,"background":98,"items":99},"Enter the age of packaging marketing","slate",[100,104,108],{"icon":101,"title":102,"body":103},"chat","Turn products into touch points","Connect directly with shoppers at every stage of the product lifecycle, even post-purchase.",{"icon":105,"title":106,"body":107},"shield-check","Be ready for evolving regulations","Stay ahead of compliance requirements by aligning with industry standards and requirements.",{"icon":109,"title":110,"body":111},"layers","Free space on your packaging","One single code does all the heavy lifting, from supply chain tracking to POS operations and marketing.",{"type":113,"eyebrow":114,"title":115,"items":116},"related","Explore more","Related products & guides",[117,121,125],{"label":118,"href":119,"description":120},"Smart Product Pages","\u002Fproduct\u002Fsmart-product-pages\u002F","Compliance-ready product passports for every scan.",{"label":122,"href":123,"description":124},"AI for packaging","\u002Fproduct\u002Fai-for-packaging\u002F","Let Cleo answer shopper questions from any product.",{"label":126,"href":127,"description":128},"GS1 QR codes","\u002Fproduct\u002Fgs1-qr-codes\u002F","The next-gen barcodes that link to your product passports.",{"type":130,"title":131,"ctas":132},"ctaBand","Be a leader in the transition from barcodes to GS1 QR codes",[133],{"label":134,"href":30,"variant":135},"Get started free","light",{"title":6,"description":15},"\u002Fsolutions\u002Fcosmetic-digital-product-passport\u002F","solutions\u002Fcosmetic-digital-product-passport","RVnqs9-xjlJKj_zLIXnY5CPPaGW-YuLfZ5hs2wtNVSA",{"id":141,"title":142,"author":7,"body":143,"category":7,"description":147,"extension":16,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":148,"navigation":18,"ogImage":149,"path":150,"publishedAt":7,"sections":151,"seo":247,"sourcePath":248,"stem":249,"updatedAt":7,"videos":7,"__hash__":250},"pages\u002Fsolutions\u002Fdigital-link-fmcg.md","Digital link for FMCG • Digital Link",{"type":9,"value":144,"toc":145},[],{"title":12,"searchDepth":13,"depth":13,"links":146},[],"Discover the power of digital link for FMCG and CPG. Improved supply chain, advanced marketing, and real-life data.",{},"\u002Fimages\u002F2023\u002F04\u002FDigital-link-for-FMCG‌.png","\u002Fsolutions\u002Fdigital-link-fmcg",[152,159,171,174,182,190,198,206,214,230,242],{"type":23,"eyebrow":153,"title":154,"subtitle":155,"ctas":156},"Digital Link for FMCG","Enter the age of superproducts","Connect fast-moving consumer goods (FMCG) to the Internet in a snap. Turn products into branded media, streamline your supply chain and collect real-life data.",[157],{"label":158,"href":30,"variant":31},"Create your account",{"type":75,"items":160},[161,165,168],{"icon":162,"title":163,"body":164},"link","Easily share product information","Provide detailed info to partners and consumers when they need it.",{"icon":105,"title":166,"body":167},"Get Product Passport-ready","Make compliance with packaging regulations worldwide a piece of cake.",{"icon":101,"title":169,"body":170},"Embrace next-level marketing","Engage shoppers better at POS and home with context-based actions.",{"type":33,"title":172,"body":173},"The augmented QR code that frees up space on your packaging","Digital link QR codes combine the capabilities of the good old barcodes, including light-speed checkout at POS, with new and incredible web-based superpowers. Making all other 1D and 2D codes and tags that crowd your product packaging obsolete.",{"type":33,"title":175,"body":176,"image":177,"imageAlt":175,"imageWidth":178,"imageHeight":179,"ctas":180},"Upgrade your supply chain tracking","Digital link for FMCG allows you to follow consumer packaged goods cradle-to-grave, from the plant to the store, and after the purchase, too. It’s a wealth of information that helps you improve the traceability of the FMCG supply chain, enables more efficient inventory management and waste control, makes product recalls easier and safer.","\u002Fimages\u002F2023\u002F06\u002FUpgrade-your-supply-chain-tracking.png",672,374,[181],{"label":158,"href":30,"variant":31},{"type":33,"title":183,"body":184,"image":185,"imageAlt":183,"imageWidth":186,"imageHeight":187,"reverse":18,"ctas":188},"Tap into context-based marketing","Imagine being able to deliver laser-focused content and trigger highly tailored marketing actions through a QR code depending on how many times a shopper visited it. Or if the visit happened before or after the purchase, which country it came from, on which month of the year, or what hour of the day. Digital link QR codes give you the power to do so.","\u002Fimages\u002F2023\u002F06\u002FTap-into-context-based-marketing.png",472,451,[189],{"label":158,"href":30,"variant":31},{"type":33,"title":191,"body":192,"image":193,"imageAlt":191,"imageWidth":194,"imageHeight":195,"ctas":196},"Unlock unvaluable real-life analytics","All scans received by a digital link QR code are recorded, providing additional geolocated data along the extended product lifecycle. In short, FMCG brands can now discover firsthand the missing part of products’ stories: what happens when consumers bring them home and afterward. With digital links, any item becomes a data point for next-gen business intelligence.","\u002Fimages\u002F2023\u002F06\u002FUnlock-unvaluable-real-life-analytics.png",503,430,[197],{"label":158,"href":30,"variant":31},{"type":33,"title":199,"body":200,"image":201,"imageAlt":199,"imageWidth":202,"imageHeight":203,"reverse":18,"ctas":204},"Start selling products through products","Digital link GS1 QR codes turn fast-moving consumer goods into powerful D2C (direct-to-consumer) sales machines. Digital link for FMCG connects items with branded e-shops or e-commerce platforms, but there’s much more to it. Advanced solutions, such as replenishment services or behavioral cross-selling and upselling offers, can be implemented quickly.","\u002Fimages\u002F2023\u002F06\u002FStart-selling-products-through-products.png",483,418,[205],{"label":158,"href":30,"variant":31},{"type":33,"title":207,"body":208,"image":209,"imageAlt":207,"imageWidth":210,"imageHeight":211,"ctas":212},"Ensure authenticity and strengthen brand trust","Counterfeit products might destroy any manufacturer’s reputation, but the risk is even higher for FMCG categories such as early nutrition foods or pharmaceutical products. Digital link QR codes are a reliable and sustainable solution to enable any actor in the supply chain (and consumers in particular) to validate the authenticity of a product with just a scan.","\u002Fimages\u002F2023\u002F06\u002FEnsure-authenticity-and-strengthen-brand-trust.png",427,334,[213],{"label":158,"href":30,"variant":31},{"type":75,"title":215,"background":98,"items":216},"Digital Link for FMCG: product digitization at scale",[217,221,224,227],{"icon":218,"title":219,"body":220},"globe","Mobile-first product pages","Generate landing pages optimized for smartphones for your products with just a GTIN number. Link them to any online resources and customize their appearance to match your brand.",{"icon":86,"title":222,"body":223},"Dynamic customizable QR codes","Automatically create a dynamic QR code for each item to use on your product packaging. Edit their content any time you want: there's no need to reprint them when you update them.",{"icon":82,"title":225,"body":226},"Reports and analytics","Access detailed statistics about visits to your digital links, including scan locations, time, and device used. Connect our platform to Google Analytics to further enrich data.",{"icon":78,"title":228,"body":229},"Bulk creation and automation","Create large amounts of digital links all at once. We verify the GTINs entered and populate product pages with info from our database. You can review and modify them later on.",{"type":113,"eyebrow":114,"title":231,"items":232},"Related products & solutions",[233,235,239],{"label":126,"href":127,"description":234},"Create next-gen barcodes with dynamic digital links.",{"label":236,"href":237,"description":238},"Digital Link for food & beverage","\u002Fsolutions\u002Fdigital-link-for-food-and-beverage\u002F","Compliance and engagement for food and drink brands.",{"label":240,"href":119,"description":241},"Smart product pages","Mobile-first landing pages generated from a GTIN.",{"type":130,"title":243,"ctas":244},"Be a leader in the transition from barcodes to digital links.",[245],{"label":158,"href":246,"variant":135},"https:\u002F\u002Fapp.digital-link.com\u002Fsign-up\u002F",{"title":142,"description":147},"\u002Fsolutions\u002Fdigital-link-fmcg\u002F","solutions\u002Fdigital-link-fmcg","qwDQUMl0XOZMy0KzNLELouKdKBtxY8A57Ewyt9E19Xs",{"id":252,"title":253,"author":7,"body":254,"category":7,"description":258,"extension":16,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":259,"navigation":18,"ogImage":260,"path":261,"publishedAt":7,"sections":262,"seo":347,"sourcePath":348,"stem":349,"updatedAt":7,"videos":7,"__hash__":350},"pages\u002Fsolutions\u002Fdigital-link-for-apparel.md","Digital link for apparel & textiles • Digital Link",{"type":9,"value":255,"toc":256},[],{"title":12,"searchDepth":13,"depth":13,"links":257},[],"Discover the power of digital link for apparel & textiles. Easy compliance and improved authentication.",{},"\u002Fimages\u002F2023\u002F10\u002F0-Digital-link-for-apparel.png","\u002Fsolutions\u002Fdigital-link-for-apparel",[263,270,282,285,293,301,309,317,325,334,344],{"type":23,"eyebrow":264,"title":154,"subtitle":265,"image":260,"imageAlt":264,"imageWidth":266,"imageHeight":267,"ctas":268},"Digital link for apparel & textiles","Bring clothing online with digital links for apparel & textiles. Validate items' authenticity efficiently, connect with shoppers directly, and prepare your brand for the EU Digital Product Passport.",974,858,[269],{"label":158,"href":30,"variant":31},{"type":75,"items":271},[272,275,278],{"icon":105,"title":273,"body":274},"Verify authenticity with a single QR","Reduce counterfeits and reassure consumers and retailers.",{"icon":101,"title":276,"body":277},"Build one-to-one relationships","Turn products into an always-on channel with brand fans.",{"icon":279,"title":280,"body":281},"tag","Anticipate compliance challenges","Get ready for the DPP for textiles and prevent losses.",{"type":33,"title":283,"body":284},"A single small QR code that fits your XXL business need","Fake clothing products account for 30% of the global counterfeit market. Now, imagine verifying items’ authenticity with the same QR that tracks their movements through the supply chain, gives shoppers access to promotions and exclusive content, provides mandatory information required by law, and gets scanned at stores for checkout. This is what a digital link for apparel is capable of.",{"type":33,"title":286,"body":287,"image":288,"imageAlt":286,"imageWidth":289,"imageHeight":290,"ctas":291},"Get EU Digital Product Passport-ready","Setting up sustainable procedures and tools in advance to avoid a potential “product passport meltdown” would be in itself a good enough reason to adopt digital link QR Codes now. A Digital Product Passport providing detailed manufacturing info to consumers via a QR Code will be mandatory for textile products in all EU countries soon. And digital links are the ideal solution to comply with the new regulations without cluttering your labels and packaging. Our digital link QR Codes are natively designed for creating and maintaining an updated product page with all relevant details and links required by the law.","\u002Fimages\u002F2023\u002F10\u002F1-Digital-link-for-apparel-1.png",797,719,[292],{"label":158,"href":30,"variant":31},{"type":33,"title":294,"body":295,"image":296,"imageAlt":294,"imageWidth":297,"imageHeight":298,"reverse":18,"ctas":299},"Strengthen authenticity and trust","Illicit competition from counterfeiting and grey market diversion cost fashion brands around $60 billion annually. And this doesn’t account for how much bogus products undermine brand integrity and erode consumer trust. Digital link for apparel provides to retailers and shoppers an easy way to certify the authenticity of an item with just a scan of a QR: no holograms, RFID tags, or other complicated technology. Even at later stages of their lifecycle, such as in the secondhand (or preloved) market.","\u002Fimages\u002F2023\u002F10\u002F2-Digital-link-for-apparel-1.png",1205,680,[300],{"label":158,"href":30,"variant":31},{"type":33,"title":302,"body":303,"image":304,"imageAlt":302,"imageWidth":305,"imageHeight":306,"ctas":307},"Engage brand lovers anytime, anywhere","Digital link for apparel helps companies bridge the gap between brands and shoppers in unprecedented ways. Imagine tailoring content precisely based on interactions, whether someone scanned a digital link QR Code before or after a purchase, from which country, or even the time of day. By assessing patterns like frequent visits or seasonal preferences, fashion brands can craft personalized experiences, deepening their direct connection with shoppers and enhancing brand loyalty.","\u002Fimages\u002F2023\u002F10\u002F3-Digital-link-for-apparel.png",1074,936,[308],{"label":158,"href":30,"variant":31},{"type":33,"title":310,"body":311,"image":312,"imageAlt":310,"imageWidth":313,"imageHeight":314,"reverse":18,"ctas":315},"Unlock next-level supply chain management","In the complex landscape of the fashion industry, supply chain management often presents multifaceted challenges, from inventory mismanagement to inefficiencies in distribution. Digital link for apparel offers a solution by providing a standardized system to track products throughout their journey. This ensures accurate monitoring of garments from production to retail, aiding in timely inventory adjustments and minimizing waste. By integrating digital links, fashion companies can navigate supply chain intricacies more effectively, leading to streamlined operations and sustainable practices.","\u002Fimages\u002F2023\u002F10\u002F4-Digital-link-for-apparel-1.png",1043,849,[316],{"label":158,"href":30,"variant":31},{"type":33,"title":318,"body":319,"image":320,"imageAlt":318,"imageWidth":321,"imageHeight":322,"ctas":323},"Collect firsthand insights from shoppers","Digital Link QR Codes completely transform how apparel companies understand their products’ post-purchase journey. Every scan is meticulously logged, offering geolocated information spanning an item’s extended lifecycle. This means fashion brands can now tap into the previously elusive narrative of how clothing and accessories are used and cherished once they find a place in someone’s wardrobe. It’s a wealth of data that can drive the next wave of design and marketing innovations.","\u002Fimages\u002F2023\u002F10\u002F5-Digital-link-for-apparel.png",1030,704,[324],{"label":158,"href":30,"variant":31},{"type":75,"title":326,"columns":327,"items":328},"Digital Link for apparel: product digitization at scale",2,[329,330,331,332],{"icon":218,"title":219,"body":220},{"icon":86,"title":222,"body":223},{"icon":82,"title":225,"body":226},{"icon":109,"title":228,"body":333},"Create large amounts of digital links all at once. We verify the GTINs entered and populate product pages with info from our database: you can review and modify them later on.",{"type":113,"eyebrow":114,"title":115,"items":335},[336,340,342],{"label":337,"href":338,"description":339},"European Digital Product Passport","\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","How the Digital Product Passport becomes mandatory for textiles across the EU.",{"label":118,"href":119,"description":341},"Give every garment a mobile-first product page and passport.",{"label":126,"href":127,"description":343},"The single small QR code behind every digital link.",{"type":130,"title":243,"ctas":345},[346],{"label":158,"href":246,"variant":135},{"title":253,"description":258},"\u002Fsolutions\u002Fdigital-link-for-apparel\u002F","solutions\u002Fdigital-link-for-apparel","qCi9iYDwlr2gEtQuDG_ZNvCgS40HqPBGgoi2wD-ITSY",{"id":352,"title":353,"author":7,"body":354,"category":7,"description":358,"extension":16,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":359,"navigation":18,"ogImage":360,"path":361,"publishedAt":7,"sections":362,"seo":459,"sourcePath":237,"stem":460,"updatedAt":7,"videos":7,"__hash__":461},"pages\u002Fsolutions\u002Fdigital-link-for-food-and-beverage.md","Digital link for food and beverage • Digital Link",{"type":9,"value":355,"toc":356},[],{"title":12,"searchDepth":13,"depth":13,"links":357},[],"Ensure FDA and European compliance, enhance traceability, and empower consumers with digital link for food and beverage",{},"\u002Fimages\u002F2023\u002F11\u002F0-Digital-link-for-food-and-beverage.png","\u002Fsolutions\u002Fdigital-link-for-food-and-beverage",[363,370,382,387,395,403,411,419,427,435,444,456],{"type":23,"eyebrow":364,"title":154,"subtitle":365,"image":360,"imageAlt":366,"imageWidth":54,"imageHeight":367,"ctas":368},"Food & beverage","Explore how digital link for food and beverage transforms the industry, ensuring quality, traceability, and informed choices for consumers.","Digital link for food and beverage",653,[369],{"label":158,"href":30,"variant":31},{"type":75,"items":371},[372,376,379],{"icon":373,"title":374,"body":375},"eye","Enhanced traceability","Track products from source to ensure consumer safety and quality.",{"icon":101,"title":377,"body":378},"Consumer empowerment","Instantly access nutritional data, sourcing, and sustainability details.",{"icon":105,"title":380,"body":381},"Simplified compliance","Ensures effortless compliance with global food safety and regulatory standards.",{"type":33,"title":383,"body":384,"ctas":385},"A digital twin for every food and beverage product","Digital links are not just a technological upgrade; it’s a paradigm shift. It’s about integrating smart, interconnected systems that offer comprehensive insights and foster transparency. This transformation is essential in today’s market where informed consumers demand more from their products.",[386],{"label":158,"href":30,"variant":31},{"type":33,"title":388,"body":389,"image":390,"imageAlt":388,"imageWidth":391,"imageHeight":392,"ctas":393},"Decoding ingredients and nutrition","Digital links simplifies navigating the intricacies of FDA nutritional labeling. By enhancing label readability, they aid in understanding and comparing nutritional facts and ingredient lists. This digital solution ensures compliance with FDA guidelines, helping consumers make informed dietary choices with ease.","\u002Fimages\u002F2023\u002F11\u002F4-Digital-link-for-food-and-beverage.png",765,575,[394],{"label":158,"href":30,"variant":31},{"type":33,"title":396,"body":397,"image":398,"imageAlt":396,"imageWidth":399,"imageHeight":400,"reverse":18,"ctas":401},"Meeting the EU wine labeling requirements","The EU Regulation 2021\u002F2117 requires all wine and aromitized wine bottles on the European market to provide ingredients and nutritional facts. Digital link QR codes facilitate compliance for vineyards and distributors, ensuring labels meet the standards. This enhancement brings transparency and trust to consumers, assuring them of the authenticity and quality of their wine selections.","\u002Fimages\u002F2023\u002F11\u002F5-Digital-link-for-food-and-beverage.png",929,509,[402],{"label":158,"href":30,"variant":31},{"type":33,"title":404,"body":405,"image":406,"imageAlt":404,"imageWidth":407,"imageHeight":408,"ctas":409},"Trace your food’s journey","Experience the journey of your food like never before. Digital link QR codes’ advanced tracking capabilities allow you to follow your food’s path from its source to your table. By scanning it, you can see the entire history of the product, including its origin, processing, and transportation. This level of transparency builds trust and assures you of the safety and authenticity of your food.","\u002Fimages\u002F2023\u002F11\u002F6-Digital-link-for-food-and-beverage.png",779,534,[410],{"label":158,"href":30,"variant":31},{"type":33,"title":412,"body":413,"image":414,"imageAlt":412,"imageWidth":415,"imageHeight":416,"reverse":18,"ctas":417},"Global standards, local tables","With digital links, keeping pace with global food safety requirements is effortless. Thanks to our in-house legal and compliance team, our platform is continuously updated to reflect the latest international regulations and quality standards. This will help you provide the right information to consumers at any time.","\u002Fimages\u002F2023\u002F11\u002F7-Digital-link-for-food-and-beverage.png",759,561,[418],{"label":158,"href":30,"variant":31},{"type":33,"title":420,"body":421,"image":422,"imageAlt":420,"imageWidth":423,"imageHeight":424,"ctas":425},"Engage with food on a new level","Transform how consumers interact with food and beverage products using digital links. Our GS1 QR codes go beyond traditional information; they offer augmented reality experiences, direct feedback options, and personalized recommendations. This interactive approach brings a new level of engagement to the dining experience, allowing people to connect with your brand in a fun and informative way.","\u002Fimages\u002F2023\u002F11\u002F8-Digital-link-for-food-and-beverage.png",677,555,[426],{"label":158,"href":30,"variant":31},{"type":33,"title":428,"body":429,"image":430,"imageAlt":428,"imageWidth":431,"imageHeight":432,"reverse":18,"ctas":433},"Eco-friendly choices made easy","Make environmentally responsible choices easy, providing detailed information about the sustainability efforts of each product, from farm practices to packaging materials. This transparency empowers consumers to choose products that align with their values, helping them to contribute to a healthier planet with every purchase.","\u002Fimages\u002F2023\u002F11\u002F9-Digital-link-for-food-and-beverage.png",772,494,[434],{"label":158,"href":30,"variant":31},{"type":75,"title":436,"background":98,"columns":437,"items":438},"Digital Link for food and beverage: product digitization at scale",4,[439,440,442,443],{"icon":162,"title":219,"body":220},{"icon":86,"title":222,"body":441},"Automatically create a dynamic QR code for each item to use on your product packaging. Edit their content any time you want: there’s no need to reprint them when you update them.",{"icon":82,"title":225,"body":226},{"icon":109,"title":228,"body":229},{"type":113,"eyebrow":114,"title":115,"items":445},[446,448,452],{"label":126,"href":127,"description":447},"Create next-gen barcodes that engage shoppers and stay compliant.",{"label":449,"href":450,"description":451},"EU Regulation 2021\u002F2117","\u002Fguides\u002Feu-regulation-2021-2117\u002F","The wine ingredients and nutrition labeling rules, explained.",{"label":453,"href":454,"description":455},"What is GS1 Digital Link","\u002Fgs1-digital-link\u002F","The standard behind smart, connected product codes.",{"type":130,"title":243,"ctas":457},[458],{"label":158,"href":246,"variant":135},{"title":353,"description":358},"solutions\u002Fdigital-link-for-food-and-beverage","jEUY7mw_G6Cfe63wIxEP3oHJEvH-BVMMVnFn9GiFDFk",{"id":463,"title":464,"author":7,"body":465,"category":7,"description":469,"extension":16,"heading":7,"heroImage":7,"heroImageAlt":7,"layout":7,"meta":470,"navigation":18,"ogImage":471,"path":472,"publishedAt":7,"sections":473,"seo":585,"sourcePath":586,"stem":587,"updatedAt":7,"videos":7,"__hash__":588},"pages\u002Fsolutions\u002Fdigital-link-for-packaging-marketing.md","Digital Link for packaging marketing • Digital Link",{"type":9,"value":466,"toc":467},[],{"title":12,"searchDepth":13,"depth":13,"links":468},[],"Boost packaging marketing with GS1 Digital Link QR codes, offering instant access to interactive product content and detailed information.",{},"\u002Fimages\u002F2024\u002F12\u002FAnticipate-the-Digital-Product-Passport-revolution.webp","\u002Fsolutions\u002Fdigital-link-for-packaging-marketing",[474,482,485,492,502,505,513,520,535,543,553,561,566,582],{"type":23,"eyebrow":475,"title":476,"subtitle":477,"youtube":478,"poster":479,"ctas":480},"Packaging marketing","QR codes for packaging marketing: give your products a voice","Make your product packaging a gateway to meaningful connections with 2D barcodes. Whether you’re just starting with QR codes or already using them, Digital Link helps brands engage consumers, share immersive experiences, and stay ready for the future of retail.","a6I-SjkIAVQ","\u002Fimages\u002Fyoutube\u002Fa6I-SjkIAVQ.jpg",[481],{"label":134,"href":30,"variant":31},{"type":33,"title":483,"body":484},"Turn packaging into a conversation","Your packaging is more than a container; it’s an untapped opportunity. With 2D barcodes powered by GS1 standards, every product becomes a direct-to-consumer communication tool. Whether you’re exploring QR codes for the first time, looking to optimize their performance, or recovering from previous challenges, Digital Link can help you make your packaging work smarter and harder for your brand.",{"type":33,"title":486,"body":487,"image":488,"imageAlt":486,"imageWidth":40,"imageHeight":54,"ctas":489},"Engage shoppers with next-generation 2D barcodes","Step into the future of consumer engagement with interactive packaging. From personalized product content to dynamic promotions, customer feedback collection, and D2C e-commerce, interactive 2D barcodes empower your customers to connect with your brand in exciting, meaningful ways, all with a simple scan.","\u002Fimages\u002F2024\u002F12\u002FEngage-shoppers-with-next-generation-2D-barcodes-1024x707.webp",[490],{"label":491,"href":30,"variant":31},"Activate your packaging",{"type":33,"title":493,"body":494,"image":495,"imageAlt":496,"imageWidth":497,"imageHeight":498,"reverse":18,"ctas":499},"Anticipate the Digital Product Passport revolution","Prepare for global regulatory shifts by integrating transparent, compliant packaging marketing solutions. Link to reliable product data from ERP or PIM systems to meet sustainability goals, build trust, and showcase your commitment to eco-friendly practices. If you’ve faced challenges in aligning with compliance standards, Digital Link makes the transition effortless.","\u002Fimages\u002F2024\u002F12\u002FLeverage-real-time-product-insights.webp","Leverage real-time product insights",995,687,[500],{"label":501,"href":30,"variant":31},"Simplify product compliance",{"type":33,"title":503,"body":504},"Is your packaging doing enough?","Static QR codes and traditional barcodes are outdated. With next-generation 2D barcodes, your packaging evolves into a dynamic tool to share your story, deliver engaging experiences, and gain actionable insights for your brand’s future.",{"type":33,"title":506,"body":507,"image":508,"imageAlt":509,"imageWidth":64,"imageHeight":65,"ctas":510},"Real-time product insights, real results","Gain valuable product insights with dynamic QR codes that go beyond static labels. Digital Link empowers you to track consumer interactions, monitor performance, and optimize strategies, all in real-time. Discover advanced capabilities like smart recalls, dynamic pricing, and granular traceability, making it easy to integrate analytics into your workflows. With our robust platform, turn every scan into actionable data that drives smarter decisions.","\u002Fimages\u002F2024\u002F12\u002Fall-enabled-by-Digital-Links-robust-platform-768x531.webp","all enabled by Digital Links robust platform",[511],{"label":512,"href":30,"variant":31},"Track real-life data",{"type":33,"title":514,"body":515,"image":516,"imageAlt":514,"imageWidth":497,"imageHeight":498,"reverse":18,"ctas":517},"Create stunning product pages with ease","Make every scan count with Digital Link’s intuitive landing page builder. Easily design mobile-friendly product pages tailored to your audience, showcasing videos, tutorials, promotional offers, or sustainability credentials. Whether you’re new to QR codes or looking to elevate your packaging marketing strategy, our platform gives you the tools to create engaging experiences in minutes, no coding required.","\u002Fimages\u002F2024\u002F12\u002FCreate-stunning-product-pages-with-ease.webp",[518],{"label":519,"href":30,"variant":31},"Connect with shoppers",{"type":75,"items":521},[522,525,528,532],{"icon":109,"title":523,"body":524},"Bulk creation","Make 2D barcodes for your entire catalogue at once. Use any product ID you want, from GTINs to SKUs.",{"icon":279,"title":526,"body":527},"Easily scalable","Add more details as you go, enabling smart labeling and dynamic product info for advanced use cases.",{"icon":529,"title":530,"body":531},"rocket","100% supported","We help you going from 0 to 100 fast, providing templates, 2D barcode consultancy, and deep integration.",{"icon":105,"title":533,"body":534},"Safe and robust","An airtight sytem with state-of-the-art cybersecurity to keep your operations safe. And a >99.9% uptime.",{"type":33,"title":536,"body":537,"image":538,"imageAlt":539,"imageWidth":64,"imageHeight":93,"ctas":540},"Custom domains: Build trust with every scan","Turn every interaction into a brand-building moment with custom domains. Replace generic QR code URLs with branded links that align with your identity and reinforce consumer trust. For companies familiar with QR codes, this upgrade takes your consumer engagement to the next level, making every scan feel like a seamless extension of your brand.","\u002Fimages\u002F2024\u002F12\u002FElevate-your-brand-with-custom-domains-768x530.webp","Elevate your brand with custom domains",[541],{"label":542,"href":30,"variant":31},"Boost consumer trust",{"type":33,"title":544,"body":545,"image":546,"imageAlt":547,"imageWidth":548,"imageHeight":549,"reverse":18,"ctas":550},"Team collaboration: Manage QR projects with ease","Empower your team to work together on 2D barcode projects with Digital Link’s collaboration tools. Invite colleagues to your workspace, assign roles, and manage QR code campaigns as a team, all from one intuitive platform. For companies scaling up their QR code usage, this feature ensures efficiency and consistency, bringing everyone on the same page.","\u002Fimages\u002F2024\u002F12\u002FCollaborate-effectively-with-your-team.webp","Collaborate effectively with your team",825,570,[551],{"label":552,"href":30,"variant":31},"Manage QR projects better",{"type":33,"title":554,"body":555,"image":556,"imageAlt":557,"imageWidth":64,"imageHeight":93,"ctas":558},"Dynamic & extended packaging: Stay accurate and up-to-date","Reduce the time it takes to update your packaging from months to moments. Traditional packaging changes, like updating ingredients or certifications, can take 18 to 24 months to reach the shelves. With Digital Link’s 2D barcodes, you can bypass these delays by linking to dynamic product pages or Digital Product Passports. Updates are instant, ensuring your consumers always have access to the latest, most accurate information while freeing up valuable space on physical packaging for cleaner, more functional designs.","\u002Fimages\u002F2024\u002F12\u002FAccelerate-time-to-market-with-dynamic-packaging-768x530.webp","Accelerate time-to-market with dynamic packaging",[559],{"label":560,"href":30,"variant":31},"Make your labels smarter",{"type":75,"title":97,"background":98,"items":562},[563,564,565],{"icon":101,"title":102,"body":103},{"icon":105,"title":106,"body":107},{"icon":373,"title":110,"body":111},{"type":113,"eyebrow":114,"title":115,"items":567},[568,570,574,578],{"label":126,"href":127,"description":569},"The next-gen barcodes behind smarter packaging.",{"label":571,"href":572,"description":573},"Landing page builder","\u002Fproduct\u002Flanding-page-builder\u002F","Design mobile-friendly product pages, no code required.",{"label":575,"href":576,"description":577},"Custom domains","\u002Fproduct\u002Fcustom-domain\u002F","Branded links that build consumer trust with every scan.",{"label":579,"href":580,"description":581},"European Product Passport compliance","\u002Feuropean-product-passport-compliance\u002F","Get ahead of the Digital Product Passport revolution.",{"type":130,"title":131,"ctas":583},[584],{"label":134,"href":30,"variant":135},{"title":464,"description":469},"\u002Fsolutions\u002Fdigital-link-for-packaging-marketing\u002F","solutions\u002Fdigital-link-for-packaging-marketing","o1gCJRmFKO2ynuaOQJwzLvmhjOOM4UT0sRQRQuPdjMk",1786729888254]