[{"data":1,"prerenderedAt":169},["ShallowReactive",2],{"page-\u002Fsolutions\u002Fdigital-link-for-packaging-marketing":3,"related-\u002Fsolutions\u002Fdigital-link-for-packaging-marketing":168},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":14,"extension":15,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":16,"navigation":17,"ogImage":18,"path":19,"publishedAt":6,"sections":20,"seo":164,"sourcePath":165,"stem":166,"updatedAt":6,"videos":6,"__hash__":167},"pages\u002Fsolutions\u002Fdigital-link-for-packaging-marketing.md","Digital Link for packaging marketing • Digital Link",null,{"type":8,"value":9,"toc":10},"minimark",[],{"title":11,"searchDepth":12,"depth":12,"links":13},"",3,[],"Boost packaging marketing with GS1 Digital Link QR codes, offering instant access to interactive product content and detailed information.","md",{},true,"\u002Fimages\u002F2024\u002F12\u002FAnticipate-the-Digital-Product-Passport-revolution.webp","\u002Fsolutions\u002Fdigital-link-for-packaging-marketing",[21,33,37,46,56,59,69,76,95,104,114,122,137,158],{"type":22,"eyebrow":23,"title":24,"subtitle":25,"youtube":26,"poster":27,"ctas":28},"hero","Packaging marketing","QR codes for packaging marketing: give your products a voice","Make your product packaging a gateway to meaningful connections with 2D barcodes. Whether you’re just starting with QR codes or already using them, Digital Link helps brands engage consumers, share immersive experiences, and stay ready for the future of retail.","a6I-SjkIAVQ","\u002Fimages\u002Fyoutube\u002Fa6I-SjkIAVQ.jpg",[29],{"label":30,"href":31,"variant":32},"Get started free","https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsign-up","primary",{"type":34,"title":35,"body":36},"showcase","Turn packaging into a conversation","Your packaging is more than a container; it’s an untapped opportunity. With 2D barcodes powered by GS1 standards, every product becomes a direct-to-consumer communication tool. Whether you’re exploring QR codes for the first time, looking to optimize their performance, or recovering from previous challenges, Digital Link can help you make your packaging work smarter and harder for your brand.",{"type":34,"title":38,"body":39,"image":40,"imageAlt":38,"imageWidth":41,"imageHeight":42,"ctas":43},"Engage shoppers with next-generation 2D barcodes","Step into the future of consumer engagement with interactive packaging. From personalized product content to dynamic promotions, customer feedback collection, and D2C e-commerce, interactive 2D barcodes empower your customers to connect with your brand in exciting, meaningful ways, all with a simple scan.","\u002Fimages\u002F2024\u002F12\u002FEngage-shoppers-with-next-generation-2D-barcodes-1024x707.webp",1024,707,[44],{"label":45,"href":31,"variant":32},"Activate your packaging",{"type":34,"title":47,"body":48,"image":49,"imageAlt":50,"imageWidth":51,"imageHeight":52,"reverse":17,"ctas":53},"Anticipate the Digital Product Passport revolution","Prepare for global regulatory shifts by integrating transparent, compliant packaging marketing solutions. Link to reliable product data from ERP or PIM systems to meet sustainability goals, build trust, and showcase your commitment to eco-friendly practices. If you’ve faced challenges in aligning with compliance standards, Digital Link makes the transition effortless.","\u002Fimages\u002F2024\u002F12\u002FLeverage-real-time-product-insights.webp","Leverage real-time product insights",995,687,[54],{"label":55,"href":31,"variant":32},"Simplify product compliance",{"type":34,"title":57,"body":58},"Is your packaging doing enough?","Static QR codes and traditional barcodes are outdated. With next-generation 2D barcodes, your packaging evolves into a dynamic tool to share your story, deliver engaging experiences, and gain actionable insights for your brand’s future.",{"type":34,"title":60,"body":61,"image":62,"imageAlt":63,"imageWidth":64,"imageHeight":65,"ctas":66},"Real-time product insights, real results","Gain valuable product insights with dynamic QR codes that go beyond static labels. Digital Link empowers you to track consumer interactions, monitor performance, and optimize strategies, all in real-time. Discover advanced capabilities like smart recalls, dynamic pricing, and granular traceability, making it easy to integrate analytics into your workflows. With our robust platform, turn every scan into actionable data that drives smarter decisions.","\u002Fimages\u002F2024\u002F12\u002Fall-enabled-by-Digital-Links-robust-platform-768x531.webp","all enabled by Digital Links robust platform",768,531,[67],{"label":68,"href":31,"variant":32},"Track real-life data",{"type":34,"title":70,"body":71,"image":72,"imageAlt":70,"imageWidth":51,"imageHeight":52,"reverse":17,"ctas":73},"Create stunning product pages with ease","Make every scan count with Digital Link’s intuitive landing page builder. Easily design mobile-friendly product pages tailored to your audience, showcasing videos, tutorials, promotional offers, or sustainability credentials. Whether you’re new to QR codes or looking to elevate your packaging marketing strategy, our platform gives you the tools to create engaging experiences in minutes, no coding required.","\u002Fimages\u002F2024\u002F12\u002FCreate-stunning-product-pages-with-ease.webp",[74],{"label":75,"href":31,"variant":32},"Connect with shoppers",{"type":77,"items":78},"featureGrid",[79,83,87,91],{"icon":80,"title":81,"body":82},"layers","Bulk creation","Make 2D barcodes for your entire catalogue at once. Use any product ID you want, from GTINs to SKUs.",{"icon":84,"title":85,"body":86},"tag","Easily scalable","Add more details as you go, enabling smart labeling and dynamic product info for advanced use cases.",{"icon":88,"title":89,"body":90},"rocket","100% supported","We help you going from 0 to 100 fast, providing templates, 2D barcode consultancy, and deep integration.",{"icon":92,"title":93,"body":94},"shield-check","Safe and robust","An airtight sytem with state-of-the-art cybersecurity to keep your operations safe. And a >99.9% uptime.",{"type":34,"title":96,"body":97,"image":98,"imageAlt":99,"imageWidth":64,"imageHeight":100,"ctas":101},"Custom domains: Build trust with every scan","Turn every interaction into a brand-building moment with custom domains. Replace generic QR code URLs with branded links that align with your identity and reinforce consumer trust. For companies familiar with QR codes, this upgrade takes your consumer engagement to the next level, making every scan feel like a seamless extension of your brand.","\u002Fimages\u002F2024\u002F12\u002FElevate-your-brand-with-custom-domains-768x530.webp","Elevate your brand with custom domains",530,[102],{"label":103,"href":31,"variant":32},"Boost consumer trust",{"type":34,"title":105,"body":106,"image":107,"imageAlt":108,"imageWidth":109,"imageHeight":110,"reverse":17,"ctas":111},"Team collaboration: Manage QR projects with ease","Empower your team to work together on 2D barcode projects with Digital Link’s collaboration tools. Invite colleagues to your workspace, assign roles, and manage QR code campaigns as a team, all from one intuitive platform. For companies scaling up their QR code usage, this feature ensures efficiency and consistency, bringing everyone on the same page.","\u002Fimages\u002F2024\u002F12\u002FCollaborate-effectively-with-your-team.webp","Collaborate effectively with your team",825,570,[112],{"label":113,"href":31,"variant":32},"Manage QR projects better",{"type":34,"title":115,"body":116,"image":117,"imageAlt":118,"imageWidth":64,"imageHeight":100,"ctas":119},"Dynamic & extended packaging: Stay accurate and up-to-date","Reduce the time it takes to update your packaging from months to moments. Traditional packaging changes, like updating ingredients or certifications, can take 18 to 24 months to reach the shelves. With Digital Link’s 2D barcodes, you can bypass these delays by linking to dynamic product pages or Digital Product Passports. Updates are instant, ensuring your consumers always have access to the latest, most accurate information while freeing up valuable space on physical packaging for cleaner, more functional designs.","\u002Fimages\u002F2024\u002F12\u002FAccelerate-time-to-market-with-dynamic-packaging-768x530.webp","Accelerate time-to-market with dynamic packaging",[120],{"label":121,"href":31,"variant":32},"Make your labels smarter",{"type":77,"title":123,"background":124,"items":125},"Enter the age of packaging marketing","slate",[126,130,133],{"icon":127,"title":128,"body":129},"chat","Turn products into touch points","Connect directly with shoppers at every stage of the product lifecycle, even post-purchase.",{"icon":92,"title":131,"body":132},"Be ready for evolving regulations","Stay ahead of compliance requirements by aligning with industry standards and requirements.",{"icon":134,"title":135,"body":136},"eye","Free space on your packaging","One single code does all the heavy lifting, from supply chain tracking to POS operations and marketing.",{"type":138,"eyebrow":139,"title":140,"items":141},"related","Explore more","Related products & guides",[142,146,150,154],{"label":143,"href":144,"description":145},"GS1 QR codes","\u002Fproduct\u002Fgs1-qr-codes\u002F","The next-gen barcodes behind smarter packaging.",{"label":147,"href":148,"description":149},"Landing page builder","\u002Fproduct\u002Flanding-page-builder\u002F","Design mobile-friendly product pages, no code required.",{"label":151,"href":152,"description":153},"Custom domains","\u002Fproduct\u002Fcustom-domain\u002F","Branded links that build consumer trust with every scan.",{"label":155,"href":156,"description":157},"European Product Passport compliance","\u002Feuropean-product-passport-compliance\u002F","Get ahead of the Digital Product Passport revolution.",{"type":159,"title":160,"ctas":161},"ctaBand","Be a leader in the transition from barcodes to GS1 QR codes",[162],{"label":30,"href":31,"variant":163},"light",{"title":5,"description":14},"\u002Fsolutions\u002Fdigital-link-for-packaging-marketing\u002F","solutions\u002Fdigital-link-for-packaging-marketing","o1gCJRmFKO2ynuaOQJwzLvmhjOOM4UT0sRQRQuPdjMk",[],1786361878610]