[{"data":1,"prerenderedAt":457},["ShallowReactive",2],{"page-\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water":3,"related-\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water":442},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":430,"extension":431,"heading":41,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":432,"navigation":433,"ogImage":434,"path":435,"publishedAt":436,"sections":6,"seo":437,"sourcePath":438,"stem":439,"updatedAt":440,"videos":6,"__hash__":441},"pages\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water.md","Zoé Water opens a direct-to-consumer channel",null,{"type":8,"value":9,"toc":426},"minimark",[10],[11,12,24],"main",{"className":13,"id":23},[14,15,16,17,18,19,20,21,22],"site-main","post-11320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","content",[25,26,27],"div",{},[25,28,29,43,323,404],{},[25,30,31],{},[25,32,33],{},[25,34,35],{},[25,36,37,42],{},[38,39,41],"h2",{"id":40},"zoé-water-opens-a-direct-to-consumer-channel-with-digital-link","Zoé Water opens a direct-to-consumer channel with Digital Link"," ",[25,44,45],{},[25,46,47],{},[25,48,49,244,256,264],{},[25,50,51],{},[25,52,53,73,85,106,128,136,145,160,178,197,205],{},[25,54,55],{},[25,56,57,58,62,63,66,68,69,72],{},"\n\t\t\t\t\t\t\t\t\tZoé Water is a ",[59,60,61],"strong",{},"premium alkaline water brand from Mexico",", offering pH 8.5+ hydration with a meticulously refined 30-step filtration process. \n",[64,65],"br",{},[64,67],{},"\nCommitted to health and wellness, the brand has expanded internationally, reaching markets in the United States and South America. 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After his wife’s cancer diagnosis, Cruzado sought healthier alternatives for his family, which led him to develop an alkaline water brand ",[59,94,95],{},"focused on well-being, sustainability, and innovation",".",[64,98],{},[64,100],{},"His leadership has been instrumental in the brand’s expansion and strategic partnerships, ensuring Zoé Water remains a ",[59,103,104],{},"pioneer in digital consumer engagement"," within the beverage industry.",[25,107,108],{},[25,109,110],{},[25,111,112,42],{},[90,113,114,115,118,119,121,123,124,127],{},"“Digital Link ",[59,116,117],{},"allows us to provide real-time, relevant content to our consumers"," while gathering insights that help us better understand and serve them.”",[64,120],{},[64,122],{},"Héctor Cruzado, ",[59,125,126],{},"Co-founder & CEO"," @Zoé Water",[25,129,130],{},[25,131,132,42],{},[38,133,135],{"id":134},"reconnecting-with-brand-lovers-globally","Reconnecting with brand lovers globally",[25,137,138],{},[25,139,140,141,144],{},"\n\t\t\t\t\t\t\t\t\tAs a brand that primarily distributes through third-party networks, Zoé Water faces a unique challenge—maintaining a ",[59,142,143],{},"strong and direct connection with its consumers"," despite not handling sales directly.\t\t\t\t\t\t\t\t",[25,146,147],{},[25,148,149],{},[150,151,156,42],"a",{"href":152,"rel":153,"target":155},"https:\u002F\u002Fwww.salssa.com\u002Fpouches\u002Fperform",[154],"noopener","_blank",[78,157],{"alt":135,"height":81,"src":158,"title":159,"width":84},"\u002Fimages\u002F2025\u002F01\u002FReconnecting-with-brand-lovers-globally-1024x587.webp","Zoé Water opens a direct-to-consumer channel with Digital Link 2",[25,161,162],{},[25,163,164,165,168,169,171,173,174,177],{},"\n\t\t\t\t\t\t\t\t\tIn a market where brands often lose visibility over their customers, Zoé Water needed a way to ",[59,166,167],{},"retain brand loyalty",", personalize consumer engagement, and better understand purchasing behaviors.\n",[64,170],{},[64,172],{},"\nThe company’s focus on digital transformation made it clear that traditional marketing strategies wouldn’t be enough. To maintain brand-consumer relationships at scale, Zoé Water needed a seamless, data-driven solution that would ",[59,175,176],{},"strengthen engagement while collecting valuable consumer insights",".\t\t\t\t\t\t\t\t",[25,179,180],{},[25,181,182],{},[183,184,185,194],"figure",{},[150,186,189,42],{"href":187,"rel":188,"target":155},"https:\u002F\u002Fwww.salssa.com\u002Fjan-castillo-trail-running-medicina",[154],[78,190],{"alt":191,"height":81,"src":192,"title":193,"width":84},"Strengthen engagement while collecting valuable consumer insights","\u002Fimages\u002F2025\u002F01\u002Fstrengthen-engagement-while-collecting-valuable-consumer-insights-1024x587.webp","Zoé Water opens a direct-to-consumer channel with Digital Link 3",[195,196],"figcaption",{},[25,198,199],{},[25,200,201,42],{},[38,202,204],{"id":203},"giving-water-bottles-a-voiceand-ears","Giving water bottles a voice–and ears",[25,206,207],{},[25,208,209,42],{},[90,210,211,212,216,217,220,221,223,225,226,228,230,231,234,235,237,239,240,243],{},"To bridge the gap between distribution networks and direct consumer relationships, Zoé Water implemented ",[150,213,215],{"href":214},"\u002F","Digital Link","’s next-gen QR codes on its packaging, ",[59,218,219],{},"allowing the brand to turn every bottle into a dynamic communication channel",", offering valuable content while gathering real-time consumer insights.",[64,222],{},[64,224],{},"By scanning the QR code, consumers gain access to exclusive brand content, including sustainability initiatives, educational materials, and personalized experiences.",[64,227],{},[64,229],{},"This strategy allows Zoé Water to engage consumers beyond the point of purchase, ",[59,232,233],{},"keeping them connected to the brand"," even when they buy through distributors or retailers.",[64,236],{},[64,238],{},"The system also enables Zoé Water to track QR code scans, ",[59,241,242],{},"providing the company with valuable analytics on where, when, and how its products are being consumed",". This data is critical for refining marketing strategies, optimizing distribution efforts, and tailoring content to different regions, languages, and consumer preferences.",[25,245,246],{},[25,247,248],{},[150,249,252,42],{"href":250,"rel":251,"target":155},"https:\u002F\u002Fwww.salssa.com\u002F#pouches",[154],[78,253],{"alt":204,"height":81,"src":254,"title":255,"width":84},"\u002Fimages\u002F2025\u002F01\u002FGiving-water-bottles-a-voice–and-ears-1024x587.webp","Zoé Water opens a direct-to-consumer channel with Digital Link 4",[25,257,258],{},[25,259,260,42],{},[38,261,263],{"id":262},"a-seamless-and-scalable-consumer-engagement-platform","A seamless and scalable consumer engagement platform",[25,265,266],{},[25,267,268,269,272,273,275,277,278,281,282,284,286,287,290,291,293,295,296,298,300,301,304,305,300,307,310,311,300,313,316,317,300,319,322],{},"\n\t\t\t\t\t\t\t\t\tZoé Water chose Digital Link for its ability to provide a scalable, multilingual, and ",[59,270,271],{},"fully customizable consumer engagement solution",". The intuitive landing page builder allows the brand to tailor content for different markets, delivering an optimized experience in multiple languages.\n",[64,274],{},[64,276],{},"\nBeyond AI-powered content customization, Digital Link’s dynamic 2D barcodes ",[59,279,280],{},"offer real-time updates",", meaning Zoé Water can continuously enhance and personalize the consumer experience without modifying physical packaging. This level of flexibility ensures the brand remains agile in an ever-evolving digital landscape.\n",[64,283],{},[64,285],{},"\nZoé Water also valued ",[59,288,289],{},"Digital Link’s advanced analytics",", which allow the brand to monitor consumer behavior and engagement metrics, helping them refine their marketing and sustainability messaging with data-driven precision.\n",[64,292],{},[64,294],{},"\nBy adopting Digital Link’s technology, Zoé Water has successfully:\n",[64,297],{},[64,299],{},"\n✅ ",[59,302,303],{},"Strengthened brand-consumer relationships",", even within a distributor-led sales model.",[64,306],{},[59,308,309],{},"Gained valuable data insights",", refining marketing and sales strategies.",[64,312],{},[59,314,315],{},"Enhanced transparency and engagement",", keeping consumers informed about sustainability and wellness initiatives.",[64,318],{},[59,320,321],{},"Created a seamless digital experience",", adapting content for international markets.\t\t\t\t\t\t\t\t",[25,324,325],{},[25,326,327],{},[25,328,329],{},[25,330,331],{},[25,332,333,363,384],{},[334,335,336,354],"article",{},[150,337,339],{"href":338},"\u002Fsuccess-stories\u002Ftraveling-pendants\u002F",[25,340,341],{},[342,343,344,348],"picture",{},[345,346],"source",{"type":347},"image\u002Fwebp",[78,349],{"alt":350,"height":351,"src":352,"width":353},"Traveling Pendants",440,"\u002Fimages\u002F2025\u002F07\u002FTraveling-Pendants.png",728,[25,355,356],{},[357,358,360],"h3",{"id":359},"traveling-pendants-turns-qr-codes-into-wearable-storytelling-with-digital-link",[150,361,362],{"href":338},"\n\t\t\t\tTraveling Pendants turns QR codes into wearable storytelling with Digital Link\t\t\t",[334,364,365,376],{},[150,366,368],{"href":367},"\u002Fsuccess-stories\u002Ftreat-street\u002F",[25,369,370],{},[78,371],{"alt":372,"height":351,"src":373,"title":374,"width":375},"Treat Street","\u002Fimages\u002F2025\u002F06\u002FTreat-Street-768x440.webp","Zoé Water opens a direct-to-consumer channel with Digital Link 6",768,[25,377,378],{},[357,379,381],{"id":380},"treat-street-connects-humor-and-high-engagement-with-digital-link",[150,382,383],{"href":367},"\n\t\t\t\tTreat Street connects humor and high engagement with Digital Link\t\t\t",[334,385,386,396],{},[150,387,389],{"href":388},"\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures\u002F",[25,390,391],{},[78,392],{"alt":393,"height":351,"src":394,"title":395,"width":375},"Good ventures","\u002Fimages\u002F2025\u002F01\u002FCOVER-Good-ventures-768x440.webp","Zoé Water opens a direct-to-consumer channel with Digital Link 7",[25,397,398],{},[357,399,401],{"id":400},"good-ventures-streamlines-mass-qr-code-creation-and-shopper-engagement-with-digital-link",[150,402,403],{"href":388},"\n\t\t\t\tGood Ventures streamlines mass QR code creation and shopper engagement with Digital Link\t\t\t",[25,405,406],{},[25,407,408],{},[25,409,410],{},[25,411,412],{},[25,413,414],{},[25,415,416,420],{},[38,417,419],{"id":418},"be-a-leader-in-the-transition-from-barcodes-to-gs1-qr-codes","\n\t\t\t\t\t\tBe a leader in the transition from barcodes to GS1 QR codes\t\t\t\t\t",[25,421,422],{},[150,423,425],{"href":424},"https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsign-up","\n\t\t\t\t\t\tGet started free\t\t\t\t\t",{"title":427,"searchDepth":428,"depth":428,"links":429},"",3,[],"Zoé Water partners with Digital Link to launch a direct-to-consumer channel via next-gen QR codes, engagement, insights, and global brand loyalty.","md",{},true,"\u002Fimages\u002F2025\u002F01\u002FCOVER-ZOE.webp","\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water","2025-01-30T19:10:07+01:00",{"title":5,"description":430},"\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water\u002F","success-stories\u002Fdigital-link-for-zoe-water","2025-09-01T16:55:20+02:00","WZyDWbKzXypoQidc1sr4JIVYf7mwZIV9NLXOmAAwNy0",[443,447,452],{"path":444,"sourcePath":338,"title":445,"heading":6,"ogImage":352,"publishedAt":446},"\u002Fsuccess-stories\u002Ftraveling-pendants","How Traveling Pendants turned QR codes into wearable stories","2025-07-24T19:18:00+02:00",{"path":448,"sourcePath":367,"title":449,"heading":6,"ogImage":450,"publishedAt":451},"\u002Fsuccess-stories\u002Ftreat-street","Treat Street turns playful packaging into digital engagement","\u002Fimages\u002F2025\u002F06\u002FTreat-Street.webp","2025-06-16T17:05:52+02:00",{"path":453,"sourcePath":388,"title":454,"heading":6,"ogImage":455,"publishedAt":456},"\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures","Good Ventures elevates shopper engagement • Digital Link","\u002Fimages\u002F2025\u002F01\u002FCOVER-Good-ventures.webp","2025-05-26T20:12:14+02:00",1785587084064]