[{"data":1,"prerenderedAt":71},["ShallowReactive",2],{"page-\u002Fwhite-papers\u002Fturning-packaging-into-a-marketing-channel":3,"related-\u002Fwhite-papers\u002Fturning-packaging-into-a-marketing-channel":54},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":14,"extension":15,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":16,"navigation":17,"ogImage":18,"path":19,"publishedAt":6,"sections":20,"seo":50,"sourcePath":51,"stem":52,"updatedAt":6,"videos":6,"__hash__":53},"pages\u002Fwhite-papers\u002Fturning-packaging-into-a-marketing-channel.md","Turning packaging into a marketing channel with 2D barcodes",null,{"type":8,"value":9,"toc":10},"minimark",[],{"title":11,"searchDepth":12,"depth":12,"links":13},"",3,[],"Unlock the potential of your packaging to engage and connect with consumers.","md",{},true,"\u002Fimages\u002F2024\u002F12\u002FWhite-paper-packaging-1.webp","\u002Fwhite-papers\u002Fturning-packaging-into-a-marketing-channel",[21,27,34],{"type":22,"eyebrow":23,"title":5,"subtitle":24,"image":18,"imageAlt":5,"imageWidth":25,"imageHeight":26},"hero","White paper","Unlock the potential of your packaging to engage and connect with consumers. Your packaging is no longer just a container: it’s your brand’s best opportunity to make a lasting impression. Learn how 2D barcodes powered by GS1 standards are transforming packaging into a dynamic marketing channel.",1899,948,{"type":28,"title":29,"bullets":30},"showcase","This white paper explores",[31,32,33],"How interactive packaging boosts consumer engagement.","Real-world examples of brands driving loyalty through connected products.","Best practices for using packaging to tell your brand story.",{"type":35,"formName":36,"layout":37,"eyebrow":38,"title":39,"body":40,"fields":41,"submitLabel":46,"successMessage":47,"downloadUrl":48,"downloadLabel":46,"consentNote":49},"leadForm","wp-packaging","split","Free white paper","Get your copy","Download this white paper and discover how to turn your product into a direct-to-consumer engagement tool.",[42,43,44,45],"name","company","email","message","Download the white paper","Thanks! Your white paper is ready to download.","\u002Fdownloads\u002Fturning-packaging-into-a-marketing-channel.pdf","By clicking \"Submit\", you agree with the Terms & Conditions and Privacy Policy.",{"title":5,"description":14},"\u002Fwhite-papers\u002Fturning-packaging-into-a-marketing-channel\u002F","white-papers\u002Fturning-packaging-into-a-marketing-channel","1CRGjt6rH73rp3F5hM1eZBc14hHI8OjgfLLnq8zEhqc",[55,61,66],{"path":56,"sourcePath":57,"title":58,"heading":6,"ogImage":59,"publishedAt":60},"\u002Fwhite-papers\u002Fconversational-packaging-let-print-do-the-talking","\u002Fwhite-papers\u002Fconversational-packaging-let-print-do-the-talking\u002F","Conversational packaging: Let print do the talking","\u002Fimages\u002F2025\u002F10\u002FConversational-packaging-Let-print-do-the-talking.webp","2025-10-10T17:19:18+02:00",{"path":62,"sourcePath":63,"title":64,"heading":6,"ogImage":65,"publishedAt":6},"\u002Fwhite-papers\u002Fdigital-transformation-in-consumer-goods","\u002Fwhite-papers\u002Fdigital-transformation-in-consumer-goods\u002F","Digital transformation in consumer goods: a CPG guide","\u002Fimages\u002F2024\u002F12\u002FConsumer-goods-white-paper-1-1024x493.webp",{"path":67,"sourcePath":68,"title":69,"heading":6,"ogImage":70,"publishedAt":6},"\u002Fwhite-papers\u002Fgs1-digital-link-qr-code-101","\u002Fwhite-papers\u002Fgs1-digital-link-qr-code-101\u002F","GS1 Digital Link QR code 101: a beginner's guide","\u002Fimages\u002F2024\u002F12\u002F101-QR-code-white-paper-1024x494.webp",1786462457934]