[{"data":1,"prerenderedAt":490},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fgs1-digital-link":3,"related-\u002Fzh-hans\u002Fgs1-digital-link":468},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":456,"extension":457,"heading":458,"heroImage":6,"heroImageAlt":6,"layout":459,"meta":460,"navigation":461,"ogImage":462,"path":463,"publishedAt":6,"sections":6,"seo":464,"sourcePath":465,"stem":466,"updatedAt":6,"videoPosition":6,"videos":6,"__hash__":467},"pages\u002Fzh-hans\u002Fgs1-digital-link.md","GS1 Digital Link 终极指南 • Digital Link",null,{"type":8,"value":9,"toc":430},"minimark",[10,15,19,22,29,32,40,87,90,93,97,100,105,108,111,117,120,152,155,158,161,164,184,187,190,197,200,203,208,212,215,218,221,224,230,233,236,239,242,245,248,252,255,258,261,275,281,283,286,300,303,306,317,320,324,327,371,377,380,383,391,394,407,410],[11,12,14],"h2",{"id":13},"什么是-gs1-digital-link它为何重要","什么是 GS1 Digital Link？它为何重要？",[16,17,18],"p",{},"GS1 Digital Link 常被称为二维条码标准，但它远不只是一种存储数据的方式。它是连接物理世界与数字世界的桥梁，能把产品包装变成通往丰富实时体验的入口。通过将 Web URI 直接嵌入 QR 码和条码，GS1 Digital Link 将每一件产品连接到动态数字内容的世界。",[16,20,21],{},"简而言之：扫一次，即可访问一切。",[16,23,24],{},[25,26],"img",{"alt":27,"src":28},"什么是 GS1 Digital Link","\u002Fimages\u002F2023\u002F08\u002Fconnecting-physical-products-to-dynamic-digital-content-1024x619.png",[16,30,31],{},"这不只关乎数据，而是在实物商品与其背后的数字宇宙之间建立直接连接：产品详情、品牌体验、安全信息、应用、服务等等。只需扫码一次，消费者即可获取贴合自身需求的相关内容，企业则获得更智能的产品数据管理方式。",[16,33,34,39],{},[35,36,38],"a",{"href":37},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases\u002F","GS1 Digital Link"," 标准能实现什么？",[41,42,43,51,57,63,69,75,81],"ul",{},[44,45,46,50],"li",{},[47,48,49],"strong",{},"全渠道体验","：一个码，多条旅程。无论是在门店 POS 端扫码，还是在电商网站上在线扫码，代码都能根据场景和设备自动适配。",[44,52,53,56],{},[47,54,55],{},"端到端可追溯","：实时追踪供应链中的每一件商品，从工厂车间到最终目的地。",[44,58,59,62],{},[47,60,61],{},"彻底透明","：只需一次扫码，就能向当今的消费者展示他们关心的信息，如成分、可持续实践和供应链追溯信息。",[44,64,65,68],{},[47,66,67],{},"无摩擦合规","：以始终最新、随时可访问的形式分享监管数据，例如有效期或营养成分。",[44,70,71,74],{},[47,72,73],{},"更深入的消费者互动","：即时提供忠诚度计划、促销活动、评价和数字内容，帮助巩固品牌忠诚度。",[44,76,77,80],{},[47,78,79],{},"延展的产品体验","：通过操作视频、用户指南、食谱或患者安全信息增加价值：任何能提升日常使用体验的内容。",[44,82,83,86],{},[47,84,85],{},"更敏锐的商业智能","：了解产品如何被使用、在哪里被扫码、哪些数字内容促成了行动，为企业各环节的决策提供依据。",[16,88,89],{},"GS1 Digital Link 赋予每件产品一个全球唯一的数字身份，让日常条码变成智能数据载体。这是互联未来的基础：条码不再只是识别产品，而是激活产品。",[16,91,92],{},"从零售到医疗，从品牌商到供应链合作伙伴，其影响都极为深远。借助 GS1 Digital Link，各行各业正获得前所未有的连接、告知、互动与分析能力。",[11,94,96],{"id":95},"gs1-digital-link-技术如何运作","GS1 Digital Link 技术如何运作？",[16,98,99],{},"从本质上说，GS1 Digital Link 是一个嵌入了网址的条码。它看起来简单，但表面之下却在做一件强大的事：把实物产品变成实时数字内容的访问入口。要让这一切顺畅运行，需要几个关键组件到位，首先是链接如何构建，以及它如何将用户连接到在线信息。",[101,102,104],"h3",{"id":103},"uri-结构","URI 结构",[16,106,107],{},"每个 GS1 Digital Link 都以一个 URI 开始，这是一个结构化的网址，其中嵌入了产品的唯一 GS1 标识符，例如 GTIN（全球贸易项目代码）。这不是一串随机字符，而是遵循 GS1 Digital Link 标准定义的精确语法，以确保全球兼容。",[16,109,110],{},"下面是一个基本示例：",[16,112,113],{},[114,115,116],"code",{},"https:\u002F\u002Fbrand.com\u002F01\u002F01234567890123",[16,118,119],{},"我们来拆解一下：",[41,121,122,128,134,140,146],{},[44,123,124,127],{},[47,125,126],{},"域名","：这是您的基础：品牌所有者的网站或数字平台。",[44,129,130,133],{},[47,131,132],{},"主标识键","：一个 GS1 应用标识符（AI），定义所使用的代码类型（GTIN、SSCC 等）。",[44,135,136,139],{},[47,137,138],{},"标识符","：实际的识别编号，例如 UPC 条码或 GTIN。",[44,141,142,145],{},[47,143,144],{},"限定符","：可选的附加信息，如批号或序列号，用于追踪特定单品。",[44,147,148,151],{},[47,149,150],{},"属性","：其他数据，如重量、尺寸或有效期。",[16,153,154],{},"这个 URI 一旦被编码进数据载体（例如 QR 码）并被扫描，就成为进入该产品数字身份及关联内容的入口。",[101,156,157],{"id":157},"解析器",[16,159,160],{},"解析器是幕后的智能引擎。它接收扫描 GS1 Digital Link 得到的 URI，并将其转化为有用的东西：产品数据、内容、服务。可以把它看作条码与网络之间的翻译员。",[16,162,163],{},"解析器承担多项关键角色：",[41,165,166,172,178],{},[44,167,168,171],{},[47,169,170],{},"交付数字内容","：从产品数据和属性，到视频、教程或品牌信息。",[44,173,174,177],{},[47,175,176],{},"验证标识符","：确保 GTIN 或相关标识符存在且正确。",[44,179,180,183],{},[47,181,182],{},"场景感知重定向","：根据扫码者是谁、在哪里、使用什么设备来定制响应。",[16,185,186],{},"例如，消费者在家扫码时，可能看到一段操作视频；而在 POS 端，同一次扫码可以为零售商调出库存或价格信息。这就是场景化交付的力量。",[101,188,189],{"id":189},"数据载体",[16,191,192,193,196],{},"要把这一切带入物理世界，URI 必须被编码为可扫描的格式，即业内所称的",[194,195,189],"em",{},"。最常见的选择？QR 码。",[16,198,199],{},"QR 码易于扫描、设计灵活，并能承载激活 GS1 Digital Link 所需的全部编码数据。借助现代印刷技术，这些码可以做到 5mm 那么小，同时仍可被智能手机和零售扫描器读取。根据产品和包装形式，也会使用 Data Matrix 等其他选项。",[16,201,202],{},"无论是印在标签上、压印在包装上，还是以数字形式显示，这个码都成为连接实物产品与其背后数字生态系统的纽带。",[16,204,205],{},[25,206],{"alt":189,"src":207},"\u002Fimages\u002F2023\u002F08\u002FData-carriers-1024x619.png",[11,209,211],{"id":210},"为什么要实施-gs1-digital-link","为什么要实施 GS1 Digital Link？",[101,213,214],{"id":214},"全渠道灵活性",[16,216,217],{},"GS1 Digital Link 标准让单个 QR 码能根据扫码场景（如位置、时间、设备或 POS）交付不同内容。这确保了门店、电商、移动应用等各渠道体验的一致性。",[101,219,220],{"id":220},"供应链可见性",[16,222,223],{},"GS1 二维条码技术支持供应链的实时追溯。制造商、零售商和物流服务商可以在单品层面追踪产品，减少错误，加快召回，并做出更明智的数据驱动决策。",[16,225,226],{},[25,227],{"alt":228,"src":229},"供应链运营","\u002Fimages\u002F2023\u002F08\u002FSupply-chain-operations-1024x619.png",[101,231,232],{"id":232},"购物者互动",[16,234,235],{},"当今的消费者需要透明。GS1 Digital Link 让人们直接从包装上通过手机访问丰富的产品数据，如产地、有效期、成分、过敏原和可持续性信息。",[101,237,238],{"id":238},"法规合规",[16,240,241],{},"以数字方式分享必需的产品数据，可简化对 FDA 标签规则或欧盟数字产品护照等法规的合规工作。单个 GS1 二维条码就能承载所有必要的认证和文件。",[101,243,244],{"id":244},"面向未来",[16,246,247],{},"随着互联产品和追溯要求日益增多，GS1 Digital Link 为未来奠定了基础。取代传统条码的 Sunrise 2027 截止期限，让尽早采用成为保持竞争力的明智之举。",[11,249,251],{"id":250},"gs1-digital-link-的应用与用例","GS1 Digital Link 的应用与用例",[16,253,254],{},"GS1 Digital Link 帮助零售、消费品、医疗、物流和科技等行业的企业将实物产品连接到数字内容，为消费者和企业释放强大价值。",[101,256,232],{"id":257},"购物者互动-1",[16,259,260],{},"对营销人员而言，包装上的 QR 码成为通往丰富数字体验的入口。品牌利用 GS1 Digital Link 来：",[41,262,263,266,269,272],{},[44,264,265],{},"分享视频、教程和产品故事",[44,267,268],{},"提供自助服务支持和常见问题解答",[44,270,271],{},"推广应用、忠诚度计划和优惠券",[44,273,274],{},"推动社交分享和在线内容发现",[16,276,277],{},[25,278],{"alt":279,"src":280},"微笑的女士正在扫描产品上的 QR 码","\u002Fimages\u002F2023\u002F08\u002Fsmiling-woman-scanning-qr-code-on-a-product-while-2023-02-02-20-31-15-utc-1-1024x619.png",[101,282,228],{"id":228},[16,284,285],{},"GS1 Digital Link 提升可追溯性并简化物流。主要应用包括：",[41,287,288,291,294,297],{},[44,289,290],{},"实时库存和货运追踪",[44,292,293],{},"基于扫码的订单拣选和退货",[44,295,296],{},"快速产品召回和自动补货",[44,298,299],{},"基于批号或序列号的质量控制",[101,301,238],{"id":302},"法规合规-1",[16,304,305],{},"以数字方式分享必需数据，可简化跨地区合规。品牌利用它来提供：",[41,307,308,311,314],{},[44,309,310],{},"成分表、过敏原和营养成分",[44,312,313],{},"认证和可持续性声明",[44,315,316],{},"有效期和数字批次记录",[16,318,319],{},"这些用例只是冰山一角。GS1 Digital Link 是一个灵活、面向未来的工具，可在整个价值链中实现更智能的产品互动。",[11,321,323],{"id":322},"开始使用-gs1-digital-link","开始使用 GS1 Digital Link",[16,325,326],{},"准备好让您的产品上线了吗？以下是启动一个成功的 GS1 Digital Link 项目的方法：",[328,329,330,339,347,360],"ol",{},[44,331,332,335,338],{},[47,333,334],{},"选择数据载体",[336,337],"br",{},"\n首先选择二维条码在包装上的呈现方式。QR 码是消费者互动的首选；任何智能手机都能轻松扫描。",[44,340,341,344,346],{},[47,342,343],{},"构建您的 digital link URI",[336,345],{},"\n接下来，创建遵循 GS1 Digital Link 标准的 URI。这包括您的域名、标识符类型（如 GTIN）、可选限定符（批号、序列号）和属性（如有效期）。我们的平台确保每个 URI 格式正确并经过验证。",[44,348,349,352,354,355,359],{},[47,350,351],{},"设置解析器",[336,353],{},"\n解析器不可或缺。它接收扫码得到的 URI，并返回正确的内容或操作，无论是产品数据、促销还是合规信息。使用 ",[35,356,358],{"href":357},"\u002Fzh-hans\u002F","digital-link.com"," 意味着您可以获得内置的解析能力，无需自行搭建的复杂性。",[44,361,362,365,367,368,370],{},[47,363,364],{},"连接体验",[336,366],{},"\n最后，将您的码链接到用户将看到的数字内容：产品页面、应用、视频、促销或工具。",[35,369,358],{"href":357}," 会自动处理这一切，把一个简单的 GTIN 变成智能产品页面和动态 QR 码，随时可以上线。",[16,372,373],{},[25,374],{"alt":375,"src":376},"配图 2","\u002Fimages\u002F2023\u002F08\u002FImagen-acompanamiento-2-1024x620.jpg",[11,378,379],{"id":379},"结语",[16,381,382],{},"GS1 Digital Link 正在重塑全球贸易连接物理世界与数字世界的方式。但成功取决于把标准和技术做对。",[16,384,385,386,390],{},"这正是 ",[35,387,388],{"href":357},[47,389,358],{}," 的用武之地。我们的平台让您轻松创建 GS1 digital link、推出智能二维条码并衡量效果，一切尽在一处。",[16,392,393],{},"无论您是小规模起步还是快速扩张，我们都能帮助品牌自信地跨越这道鸿沟。",[16,395,396,399,400,406],{},[47,397,398],{},"想要开始？"," 请通过 ",[35,401,403],{"href":402},"mailto:info@digital-link.com",[47,404,405],{},"info@digital-link.com"," 联系我们的团队，或发起在线聊天，我们随时为您提供帮助。",[11,408,409],{"id":409},"相关文章",[41,411,412,418,424],{},[44,413,414],{},[35,415,417],{"href":416},"\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport\u002F","欧盟洗涤剂法规数字产品护照：时间表、义务与实际变化",[44,419,420],{},[35,421,423],{"href":422},"\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation\u002F","欧盟建筑产品法规 2024\u002F3110 与数字产品护照",[44,425,426],{},[35,427,429],{"href":428},"\u002Fproduct-passport\u002Fsmartfacts\u002F","SmartFacts：助力包装透明化",{"title":431,"searchDepth":432,"depth":432,"links":433},"",3,[434,436,441,448,453,454,455],{"id":13,"depth":435,"text":14},2,{"id":95,"depth":435,"text":96,"children":437},[438,439,440],{"id":103,"depth":432,"text":104},{"id":157,"depth":432,"text":157},{"id":189,"depth":432,"text":189},{"id":210,"depth":435,"text":211,"children":442},[443,444,445,446,447],{"id":214,"depth":432,"text":214},{"id":220,"depth":432,"text":220},{"id":232,"depth":432,"text":232},{"id":238,"depth":432,"text":238},{"id":244,"depth":432,"text":244},{"id":250,"depth":435,"text":251,"children":449},[450,451,452],{"id":257,"depth":432,"text":232},{"id":228,"depth":432,"text":228},{"id":302,"depth":432,"text":238},{"id":322,"depth":435,"text":323},{"id":379,"depth":435,"text":379},{"id":409,"depth":435,"text":409},"关于 GS1 Digital Link 您需要了解的一切。了解如何实现产品数字化、提升消费者互动并优化供应链。","md","GS1 Digital Link：理解这项标准","article",{},true,"\u002Fimages\u002F2023\u002F08\u002FCover-GS1-Digital-link.jpg","\u002Fzh-hans\u002Fgs1-digital-link",{"title":5,"description":456},"\u002Fzh-hans\u002Fgs1-digital-link\u002F","zh-hans\u002Fgs1-digital-link","lcj9MFoxHJk9vllxivgvkMCWfmGiCxYo05hKCP1MLFQ",[469,476,483],{"path":470,"sourcePath":471,"title":472,"heading":473,"ogImage":474,"publishedAt":475},"\u002Fzh-hans\u002Fguides\u002Feu-regulation-2024-1781-espr","\u002Fzh-hans\u002Fguides\u002Feu-regulation-2024-1781-espr\u002F","第 (EU) 2024\u002F1781 号法规：DPP 的法律框架","第 (EU) 2024\u002F1781 号法规：数字产品护照背后的法律框架","\u002Fimages\u002F2026\u002F09\u002Feu-regulation-2024-1781-espr-hero.webp","2026-09-14T10:00:00+02:00",{"path":477,"sourcePath":478,"title":479,"heading":480,"ogImage":481,"publishedAt":482},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":484,"sourcePath":485,"title":486,"heading":487,"ogImage":488,"publishedAt":489},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",1789989794727]