[{"data":1,"prerenderedAt":1163},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Fchatgpt-product-visibility":3,"related-\u002Fzh-hans\u002Fguides\u002Fchatgpt-product-visibility":1141},{"id":4,"title":5,"author":6,"body":7,"category":1126,"description":1127,"extension":1128,"heading":1129,"heroImage":1126,"heroImageAlt":1130,"howTo":1126,"layout":1131,"meta":1132,"navigation":1133,"ogImage":1134,"path":1135,"publishedAt":1136,"sections":1126,"seo":1137,"sourcePath":1138,"stem":1139,"updatedAt":1136,"videoPosition":1126,"videos":1126,"__hash__":1140},"pages\u002Fzh-hans\u002Fguides\u002Fchatgpt-product-visibility.md","ChatGPT产品可见性：七步审计","Mia",{"type":8,"value":9,"toc":1107},"minimark",[10,17,30,41,44,49,52,127,130,133,136,278,282,285,291,297,303,309,313,318,328,401,410,413,418,427,431,436,466,469,777,789,794,799,803,808,813,821,833,838,843,847,852,857,860,865,870,874,879,884,924,935,956,959,964,969,973,978,983,986,994,999,1004,1007,1056,1064,1067,1072,1075,1079,1082,1086,1089,1093,1096,1100,1103],[11,12,13],"p",{},[14,15,16],"strong",{},"TL;DR",[18,19,20,24,27],"ul",{},[21,22,23],"li",{},"ChatGPT产品可见性既不神秘，也不是付费展示位。OpenAI 表示，其商品结果由 ChatGPT 独立选出，不是广告；它也公开说明了自己读取哪些内容：可抓取的网页、结构化元数据、商家数据源（feed）和第三方内容。",[21,25,26],{},"Google、Perplexity 和 Anthropic 为各自助手公开说明的输入来源大量重叠，因此一次审计同样覆盖它们：爬虫访问、schema.org 标记、正确的 GTIN、各零售商之间一致的标识符、数据源、官方数据来源以及准确的声明。",[21,28,29],{},"下面每一步都有你可以自行检查的通过或不通过信号，第一步和最后一步都是最简单的测试：直接向助手询问你的产品。",[11,31,32,33,40],{},"ChatGPT产品可见性归结为三点：助手能否获取你的产品数据、能否识别这些数据描述的究竟是哪一款产品，以及是否足够信任这些数据而愿意复述。当有人请 ChatGPT 推荐产品时，OpenAI 的",[34,35,39],"a",{"href":36,"rel":37},"https:\u002F\u002Fhelp.openai.com\u002Fen\u002Farticles\u002F11128490-shopping-with-chatgpt-search",[38],"nofollow","购物帮助页面","表示，它会使用来自第一方和第三方提供方的结构化元数据、其他第三方内容，以及公开网站上的评论。在这些输入中，品牌方能掌控的部分比大多数团队以为的要多。",[11,42,43],{},"本指南是一份七步审计，每一步都说明检查什么、如何检查，以及怎样算通过。它以 ChatGPT 为中心，凡是 Google、Perplexity 和 Anthropic 的官方文档支持同一项检查之处，也会一并点名。以下所有内容均截至 2026 年 10 月。",[45,46,48],"h2",{"id":47},"ai-助手如何决定展示哪些产品","AI 助手如何决定展示哪些产品？",[11,50,51],{},"每个助手公开说明的流程略有不同，但输入来源高度重叠。",[53,54,55,71],"table",{},[56,57,58],"thead",{},[59,60,61,65,68],"tr",{},[62,63,64],"th",{},"助手",[62,66,67],{},"其所有方公开说明的内容",[62,69,70],{},"品牌方可掌控的部分",[72,73,74,88,101,114],"tbody",{},[59,75,76,82,85],{},[77,78,79],"td",{},[14,80,81],{},"ChatGPT",[77,83,84],{},"结果「不是广告」。输入：结构化元数据、第三方内容、公开评论。商家按库存、价格、质量以及是否为制造商或主要销售方排序",[77,86,87],{},"OAI-SearchBot 访问权限、直接产品数据源（需申请）、Shopify Catalog",[59,89,90,95,98],{},[77,91,92],{},[14,93,94],{},"Google AI Mode、AI Overviews、Gemini",[77,96,97],{},"除常规搜索资格外，不需要特殊标记。Merchant Center 和 Manufacturer Center 的数据可以为生成式 AI 功能提供输入",[77,99,100],{},"Googlebot 访问权限、与页面一致的结构化数据、Merchant Center",[59,102,103,108,111],{},[77,104,105],{},[14,106,107],{},"Perplexity",[77,109,110],{},"PerplexityBot 在 Perplexity 搜索结果中呈现并链接网站",[77,112,113],{},"PerplexityBot 的爬虫访问权限",[59,115,116,121,124],{},[77,117,118],{},[14,119,120],{},"Claude",[77,122,123],{},"Claude-SearchBot 为内容建立索引，以改进 Claude 用户的搜索结果",[77,125,126],{},"Claude-SearchBot 的爬虫访问权限",[11,128,129],{},"Google 表示，其 AI 功能没有额外要求，也不需要特殊优化。ChatGPT 对商家的排序部分取决于其是否为制造商或主要销售方，而这只有在它能判断出你的商品页面和某家零售商的商品页面是同一款产品时才成立。这是一个身份问题，下面大多数步骤最终都指向它。",[11,131,132],{},"关于适用范围：OpenAI 的商家页面表示，ChatGPT 购物目前面向美国用户开放，更多地区将陆续开放；同时 OpenAI 正在从独立的 Instant Checkout 转向在商家自有网站上完成购买。ChatGPT 搜索在所有地区都会回答产品问题，因此欧盟品牌同样有理由进行这项审计。",[45,134,135],{"id":135},"审计概览",[53,137,138,157],{},[56,139,140],{},[59,141,142,145,148,151,154],{},[62,143,144],{},"步骤",[62,146,147],{},"检查什么",[62,149,150],{},"如何检查",[62,152,153],{},"通过",[62,155,156],{},"不通过",[72,158,159,176,193,210,227,244,261],{},[59,160,161,164,167,170,173],{},[77,162,163],{},"1. 询问助手",[77,165,166],{},"ChatGPT、Gemini、Perplexity 和 Claude 目前如何描述你的产品",[77,168,169],{},"一组固定提示词，记录日期和回答",[77,171,172],{},"产品、规格款式、价格区间和声明均正确，并引用你的网站或真实零售商",[77,174,175],{},"款式错误、凭空编造的功能、已停产的包装，或毫无回应",[59,177,178,181,184,187,190],{},[77,179,180],{},"2. 爬虫访问",[77,182,183],{},"针对各厂商搜索爬虫的 robots.txt 和防火墙规则",[77,185,186],{},"阅读 robots.txt；检查 CDN 机器人规则和服务器日志",[77,188,189],{},"OAI-SearchBot、Googlebot、PerplexityBot 和 Claude-SearchBot 都能抓取产品页面",[77,191,192],{},"其中任何一个被 robots.txt 或机器人防护规则拦截",[59,194,195,198,201,204,207],{},[77,196,197],{},"3. 结构化数据",[77,199,200],{},"每个产品页面上的 schema.org Product 和 Offer 标记",[77,202,203],{},"Google 富媒体搜索结果测试；查看源代码",[77,205,206],{},"name、image、brand，带有价格、币种和库存状态的 offers，以及 gtin",[77,208,209],{},"缺少标记，或标记与可见页面内容不一致",[59,211,212,215,218,221,224],{},[77,213,214],{},"4. GTIN",[77,216,217],{},"每个款式一个正确的 GTIN，且授权给你的公司",[77,219,220],{},"校验位；Verified by GS1 查询",[77,222,223],{},"有效、对应具体款式、注册在你名下",[77,225,226],{},"缺失、多个款式共用，或来自转售商的编码",[59,228,229,232,235,238,241],{},[77,230,231],{},"5. 各零售商之间的一致性",[77,233,234],{},"你的网站和每个零售商页面上相同的 GTIN、品牌和标题",[77,236,237],{},"在每个零售商和交易平台上搜索该 GTIN",[77,239,240],{},"一个身份，一套核心事实",[77,242,243],{},"同一商品出现不同编码或相互矛盾的规格",[59,245,246,249,252,255,258],{},[77,247,248],{},"6. 数据源和官方来源",[77,250,251],{},"在你可以加入的每个计划中提交产品数据源；一个可解析的 GS1 Digital Link",[77,253,254],{},"Merchant Center 诊断；OpenAI 数据源规范；解析器测试",[77,256,257],{},"数据源被接受；GTIN 解析到品牌掌控的数据",[77,259,260],{},"没有数据源、商品被拒，或 QR 码指向已失效的营销活动页面",[59,262,263,266,269,272,275],{},[77,264,265],{},"7. 声明准确性",[77,267,268],{},"助手可能复述的关于你产品的每一项声明",[77,270,271],{},"将页面、数据源和零售商文案与证据对照",[77,273,274],{},"具体、最新、有据可依，且处处一致",[77,276,277],{},"笼统或过时的声明，或不同渠道的声明不一致",[45,279,281],{"id":280},"第-1-步助手目前如何描述你的产品","第 1 步：助手目前如何描述你的产品？",[11,283,284],{},"先建立基线，因为后面每一步都要以它为参照。",[11,286,287,290],{},[14,288,289],{},"检查什么。"," 每个助手能否找到该产品、说出准确的款式、讲对核心事实，并引用你认可的来源。",[11,292,293,296],{},[14,294,295],{},"如何检查。"," 编写一组固定提示词，并在每次审计中重复使用：一个不含品牌名的品类问题（「最适合种番茄的无泥炭堆肥」）、加上品牌名的同一问题、准确的产品名称、单独的 GTIN、与最接近的竞品的比较、一个关于声明的问题（「它是无泥炭的吗？」），以及用你主要市场的语言提出的同样问题。在 ChatGPT、Gemini 或 Google AI Mode、Perplexity 和 Claude 中运行这些提示词，尽可能使用干净的账户配置，因为 ChatGPT 会把记忆（Memory）和自定义指令作为上下文。记录日期、回答和引用来源。",[11,298,299,302],{},[14,300,301],{},"通过。"," 产品和款式正确，事实与你自己的页面一致，引用的是你的网站或你实际供货的零售商。",[11,304,305,308],{},[14,306,307],{},"不通过。"," 把同系列的其他款式当成你的产品、你已不再生产的包装规格、你从未宣称过的功能，或什么都没有。失败的模式会指向需要改进的那一步。每次运行的回答都会有差异，因此多次审计之间的趋势比任何单次回答都更重要。",[45,310,312],{"id":311},"第-2-步助手的爬虫能访问你的产品页面吗","第 2 步：助手的爬虫能访问你的产品页面吗？",[11,314,315,317],{},[14,316,289],{}," 每个厂商的搜索爬虫都能抓取你的产品页面，并且要与用于模型训练的爬虫分开处理。",[11,319,320,322,323,327],{},[14,321,295],{}," 打开 ",[324,325,326],"code",{},"yourdomain.com\u002Frobots.txt","，查找以下用户代理，每一个都由其所有方公开说明：",[53,329,330,346],{},[56,331,332],{},[59,333,334,337,340,343],{},[62,335,336],{},"厂商",[62,338,339],{},"搜索爬虫",[62,341,342],{},"训练爬虫",[62,344,345],{},"用户发起的抓取程序",[72,347,348,362,375,387],{},[59,349,350,353,356,359],{},[77,351,352],{},"OpenAI",[77,354,355],{},"OAI-SearchBot",[77,357,358],{},"GPTBot",[77,360,361],{},"ChatGPT-User",[59,363,364,367,370,373],{},[77,365,366],{},"Google",[77,368,369],{},"Googlebot",[77,371,372],{},"Google-Extended（一个控制标记，不是单独的爬虫）",[77,374],{},[59,376,377,379,382,384],{},[77,378,107],{},[77,380,381],{},"PerplexityBot",[77,383],{},[77,385,386],{},"Perplexity-User",[59,388,389,392,395,398],{},[77,390,391],{},"Anthropic",[77,393,394],{},"Claude-SearchBot",[77,396,397],{},"ClaudeBot",[77,399,400],{},"Claude-User",[11,402,403,404,409],{},"OpenAI 的",[34,405,408],{"href":406,"rel":407},"https:\u002F\u002Fdevelopers.openai.com\u002Fapi\u002Fdocs\u002Fbots",[38],"爬虫文档","表示，选择屏蔽 OAI-SearchBot 的网站不会出现在 ChatGPT 搜索回答中（导航链接除外），且 robots.txt 的更改大约需要 24 小时生效。屏蔽 GPTBot 只是表明内容不应被用于训练，而 Google 表示 Google-Extended 不影响网站被 Google 搜索收录。因此，品牌可以拒绝训练，同时仍出现在搜索回答中。用户发起的抓取程序可能不遵守 robots.txt，OpenAI 也说明 ChatGPT-User 并不决定搜索中出现什么内容。",[11,411,412],{},"然后检查 robots.txt 下面的那一层。即使 robots.txt 允许，CDN 或防火墙上的机器人防护也可能拦截这些爬虫，所以要索取规则清单，并在服务器日志中搜索上述用户代理。",[11,414,415,417],{},[14,416,301],{}," 每个搜索爬虫都能抓取产品页面及其引用的图片和文件，并且日志显示它们确实在抓取。",[11,419,420,422,423,426],{},[14,421,307],{}," 对任何搜索爬虫设置了 ",[324,424,425],{},"Disallow: \u002F","、出现防火墙质询页面，或产品内容只有在 JavaScript 运行后才会出现。",[45,428,430],{"id":429},"第-3-步每个产品页面都带有-schemaorg-product-和-offer-标记吗","第 3 步：每个产品页面都带有 schema.org Product 和 Offer 标记吗？",[11,432,433,435],{},[14,434,289],{}," 每个产品页面都用 schema.org 词汇描述产品，并且标记所表达的内容与可见页面一致。",[11,437,438,440,441,446,447,450,451,454,455,458,459,450,462,465],{},[14,439,295],{}," 用 Google 的富媒体搜索结果测试检查一个产品网址。Google 的",[34,442,445],{"href":443,"rel":444},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\u002Fmerchant-listing",[38],"商家信息文档","要求提供 ",[324,448,449],{},"name","、",[324,452,453],{},"image","，以及一个价格大于零并带币种的 ",[324,456,457],{},"offers"," 对象，并建议提供 ",[324,460,461],{},"brand",[324,463,464],{},"availability"," 和「所有适用的全球标识符」，使用该产品最具体的 GTIN。",[11,467,468],{},"一个最简结构如下：",[470,471,476],"pre",{"className":472,"code":473,"language":474,"meta":475,"style":475},"language-json shiki shiki-themes material-theme-lighter material-theme material-theme-palenight","{\n  \"@context\": \"https:\u002F\u002Fschema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Peat-free tomato compost, 40 L\",\n  \"image\": \"https:\u002F\u002Fexample.com\u002Fimages\u002Ftomato-compost-40l.jpg\",\n  \"brand\": { \"@type\": \"Brand\", \"name\": \"Example Garden\" },\n  \"gtin\": \"09506000134352\",\n  \"hasGS1DigitalLink\": \"https:\u002F\u002Fid.example.com\u002F01\u002F09506000134352\",\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"price\": \"12.99\",\n    \"priceCurrency\": \"EUR\",\n    \"availability\": \"https:\u002F\u002Fschema.org\u002FInStock\"\n  }\n}\n","json","",[324,477,478,487,515,536,556,576,627,648,669,683,704,725,746,765,771],{"__ignoreMap":475},[479,480,483],"span",{"class":481,"line":482},"line",1,[479,484,486],{"class":485},"sMK4o","{\n",[479,488,490,493,497,500,503,506,510,512],{"class":481,"line":489},2,[479,491,492],{"class":485},"  \"",[479,494,496],{"class":495},"spNyl","@context",[479,498,499],{"class":485},"\"",[479,501,502],{"class":485},":",[479,504,505],{"class":485}," \"",[479,507,509],{"class":508},"sfazB","https:\u002F\u002Fschema.org",[479,511,499],{"class":485},[479,513,514],{"class":485},",\n",[479,516,518,520,523,525,527,529,532,534],{"class":481,"line":517},3,[479,519,492],{"class":485},[479,521,522],{"class":495},"@type",[479,524,499],{"class":485},[479,526,502],{"class":485},[479,528,505],{"class":485},[479,530,531],{"class":508},"Product",[479,533,499],{"class":485},[479,535,514],{"class":485},[479,537,539,541,543,545,547,549,552,554],{"class":481,"line":538},4,[479,540,492],{"class":485},[479,542,449],{"class":495},[479,544,499],{"class":485},[479,546,502],{"class":485},[479,548,505],{"class":485},[479,550,551],{"class":508},"Peat-free tomato compost, 40 L",[479,553,499],{"class":485},[479,555,514],{"class":485},[479,557,559,561,563,565,567,569,572,574],{"class":481,"line":558},5,[479,560,492],{"class":485},[479,562,453],{"class":495},[479,564,499],{"class":485},[479,566,502],{"class":485},[479,568,505],{"class":485},[479,570,571],{"class":508},"https:\u002F\u002Fexample.com\u002Fimages\u002Ftomato-compost-40l.jpg",[479,573,499],{"class":485},[479,575,514],{"class":485},[479,577,579,581,583,585,587,590,592,595,597,599,601,604,606,609,611,613,615,617,619,622,624],{"class":481,"line":578},6,[479,580,492],{"class":485},[479,582,461],{"class":495},[479,584,499],{"class":485},[479,586,502],{"class":485},[479,588,589],{"class":485}," {",[479,591,505],{"class":485},[479,593,522],{"class":594},"sBMFI",[479,596,499],{"class":485},[479,598,502],{"class":485},[479,600,505],{"class":485},[479,602,603],{"class":508},"Brand",[479,605,499],{"class":485},[479,607,608],{"class":485},",",[479,610,505],{"class":485},[479,612,449],{"class":594},[479,614,499],{"class":485},[479,616,502],{"class":485},[479,618,505],{"class":485},[479,620,621],{"class":508},"Example Garden",[479,623,499],{"class":485},[479,625,626],{"class":485}," },\n",[479,628,630,632,635,637,639,641,644,646],{"class":481,"line":629},7,[479,631,492],{"class":485},[479,633,634],{"class":495},"gtin",[479,636,499],{"class":485},[479,638,502],{"class":485},[479,640,505],{"class":485},[479,642,643],{"class":508},"09506000134352",[479,645,499],{"class":485},[479,647,514],{"class":485},[479,649,651,653,656,658,660,662,665,667],{"class":481,"line":650},8,[479,652,492],{"class":485},[479,654,655],{"class":495},"hasGS1DigitalLink",[479,657,499],{"class":485},[479,659,502],{"class":485},[479,661,505],{"class":485},[479,663,664],{"class":508},"https:\u002F\u002Fid.example.com\u002F01\u002F09506000134352",[479,666,499],{"class":485},[479,668,514],{"class":485},[479,670,672,674,676,678,680],{"class":481,"line":671},9,[479,673,492],{"class":485},[479,675,457],{"class":495},[479,677,499],{"class":485},[479,679,502],{"class":485},[479,681,682],{"class":485}," {\n",[479,684,686,689,691,693,695,697,700,702],{"class":481,"line":685},10,[479,687,688],{"class":485},"    \"",[479,690,522],{"class":594},[479,692,499],{"class":485},[479,694,502],{"class":485},[479,696,505],{"class":485},[479,698,699],{"class":508},"Offer",[479,701,499],{"class":485},[479,703,514],{"class":485},[479,705,707,709,712,714,716,718,721,723],{"class":481,"line":706},11,[479,708,688],{"class":485},[479,710,711],{"class":594},"price",[479,713,499],{"class":485},[479,715,502],{"class":485},[479,717,505],{"class":485},[479,719,720],{"class":508},"12.99",[479,722,499],{"class":485},[479,724,514],{"class":485},[479,726,728,730,733,735,737,739,742,744],{"class":481,"line":727},12,[479,729,688],{"class":485},[479,731,732],{"class":594},"priceCurrency",[479,734,499],{"class":485},[479,736,502],{"class":485},[479,738,505],{"class":485},[479,740,741],{"class":508},"EUR",[479,743,499],{"class":485},[479,745,514],{"class":485},[479,747,749,751,753,755,757,759,762],{"class":481,"line":748},13,[479,750,688],{"class":485},[479,752,464],{"class":594},[479,754,499],{"class":485},[479,756,502],{"class":485},[479,758,505],{"class":485},[479,760,761],{"class":508},"https:\u002F\u002Fschema.org\u002FInStock",[479,763,764],{"class":485},"\"\n",[479,766,768],{"class":481,"line":767},14,[479,769,770],{"class":485},"  }\n",[479,772,774],{"class":481,"line":773},15,[479,775,776],{"class":485},"}\n",[11,778,779,780,782,783,785,786,788],{},"有两个细节常让品牌出错。第一，schema.org 的 ",[324,781,634],{}," 既接受数字形式的 GTIN，也接受 GS1 Digital Link 网址，但 Google 表示它不支持网址形式。我们的建议是：在 ",[324,784,634],{}," 中填数字 GTIN，在 ",[324,787,655],{},"（schema.org 为此定义的属性）中填 GS1 Digital Link URI。第二，Google 要求结构化数据与可见文本一致，因此价格或库存状态与购物者看到的不同，即使验证工具判定通过，也算不通过。",[11,790,791,793],{},[14,792,301],{}," 每个产品页面都有有效标记，每个款式一个产品，数值与页面完全一致。",[11,795,796,798],{},[14,797,307],{}," 没有标记、只在父级产品上有标记，或者价格、库存状态或名称与页面不一致。",[45,800,802],{"id":801},"第-4-步每个款式都有一个正确的-gtin-吗","第 4 步：每个款式都有一个正确的 GTIN 吗？",[11,804,805,807],{},[14,806,289],{}," 每个款式（尺寸、颜色、配方、包装数量）都有自己的 GTIN，校验位有效，并且该 GTIN 授权给你的公司。",[11,809,810,812],{},[14,811,295],{}," 先核对校验位，然后在 Verified by GS1 中逐一查询编码，这是 GS1 提供的、可显示 GTIN 背后所属公司的服务。如果查到的是另一家公司，或查不到任何公司，再多的标记也无法补救。",[11,814,815,816,820],{},"正是这一步把「相似」变成「身份」。正如 Digital Link 在苏黎世举行的 W3C\u002FGS1 研讨会上所阐述的，",[34,817,819],{"href":818},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","名称用于描述，标识符用于识别","：「40 L 无泥炭堆肥」这样的描述可能匹配多款产品，只有 GTIN 才能指明其中一款。",[11,822,823,824,829,830,832],{},"各平台自己的文档也持相同看法。OpenAI 的",[34,825,828],{"href":826,"rel":827},"https:\u002F\u002Fdevelopers.openai.com\u002Fcommerce\u002Fspecs\u002Ffile-upload\u002Fproducts",[38],"产品数据源规范","将 ",[324,831,634],{}," 设为可选，但要求它恰好为 8、12、13 或 14 位数字且校验位有效，并说明不要在缺少 GTIN 时自行编造部件编号来代替。Google 的 Merchant Center 帮助文档表示，缺少 GTIN 或 GTIN 不正确的产品可见性可能受限，而且没有 GTIN 就无法保证准确匹配。",[11,834,835,837],{},[14,836,301],{}," 每个款式一个有效 GTIN，注册在你公司名下，并用于你的标记、数据源和包装上。",[11,839,840,842],{},[14,841,307],{}," 从转售商处购买的编码、多个尺寸共用一个 GTIN，或新配方沿用旧编码销售。",[45,844,846],{"id":845},"第-5-步零售商和交易平台对同一产品的描述一致吗","第 5 步：零售商和交易平台对同一产品的描述一致吗？",[11,848,849,851],{},[14,850,289],{}," 你的产品在你自己的网站、每个零售商和每个销售它的交易平台上都具有相同的身份和核心事实。",[11,853,854,856],{},[14,855,295],{}," 在每个零售商处按 GTIN 搜索，将品牌、标题、包装规格、关键属性和声明与你的主数据对照。",[11,858,859],{},"ChatGPT 表示，它根据商家和产品元数据建立商家列表，并可能简化标题，「因为商家对同一产品经常使用不同的标题和描述」。只有当五个商品页面共享同一个标识符时，助手才能有把握地把它们合并。当它们彼此矛盾时，助手会把它们当作不同的产品，或者从中挑选一个版本的事实，而那未必是你的版本。",[11,861,862,864],{},[14,863,301],{}," 每个商品页面都带有相同的 GTIN 和相同的核心事实，零售商从你维护的单一来源获取这些事实。",[11,866,867,869],{},[14,868,307],{}," 零售商文案依据旧规格表编写、交易平台卖家使用自己的编码，或翻译改变了声明内容。",[45,871,873],{"id":872},"第-6-步你是否向各计划提交了数据你的产品能否解析到官方来源","第 6 步：你是否向各计划提交了数据，你的产品能否解析到官方来源？",[11,875,876,878],{},[14,877,289],{}," 在助手接受直接提交的地方，你是否提交了产品数据；以及一台持有你 GTIN 的机器，能否不经零售商直接访问你的官方数据。",[11,880,881],{},[14,882,883],{},"如何检查：数据源。",[18,885,886,892],{},[21,887,888,891],{},[14,889,890],{},"Google。"," 在 Merchant Center 诊断中检查被拒登或受限的商品，并优先修复 GTIN 和属性错误。2026 年 5 月，Google 宣布在 Merchant Center 中提供产品在 AI Mode、AI Overviews 和 Gemini 应用中展示情况的报告，最初面向五个非欧盟国家。",[21,893,894,897,898,450,901,450,904,450,907,450,910,450,912,450,915,450,918,920,921,923],{},[14,895,896],{},"ChatGPT。"," 商家可以申请共享产品数据源；Shopify 和 Etsy 商家已经完成集成。该规范要求每个商品或款式提供九个字段：",[324,899,900],{},"item_id",[324,902,903],{},"title",[324,905,906],{},"description",[324,908,909],{},"url",[324,911,461],{},[324,913,914],{},"seller_name",[324,916,917],{},"image_url",[324,919,464],{}," 和 ",[324,922,711],{},"。OpenAI 表示，这建立在 Agentic Commerce Protocol 之上，这是一个由 OpenAI 和 Stripe 维护的开放规范，其代码仓库将其描述为处于 beta 阶段。",[11,925,926,929,930,934],{},[14,927,928],{},"如何检查：官方来源。"," 数据源只能触达一个平台。开放网络上的标识符可以触达任何智能体。借助 ",[34,931,933],{"href":932},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics\u002F","GS1 Digital Link","，GTIN 成为由品牌掌控的网址，品牌可以让它指向最新信息，而无需更改包装上的 QR 码。测试一下你的：",[936,937,938,941,953],"ol",{},[21,939,940],{},"在浏览器中打开包装上的 GS1 Digital Link URI。它应当以正确的语言打开正确的产品。",[21,942,943,944,947,948,952],{},"像机器一样请求它。当请求 ",[324,945,946],{},"application\u002Flinkset+json"," 时，",[34,949,951],{"href":950},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-resolver\u002F","符合 GS1 标准的解析器","会返回该产品的完整链接列表，即「linkset」。",[21,954,955],{},"检查目标页面带有与第 3 步相同的 schema.org 标记。",[11,957,958],{},"截至 2026 年 10 月，没有任何助手的文档表示它会解析 GS1 Digital Link URI，或会对带有 GS1 Digital Link 的产品给予更高排名。我们的看法是，这是为任何智能体提供一个由品牌掌控的「这究竟是什么产品？」答案的最清晰方式，而且同一个地址还能在 ESPR 要求时承载数字产品护照数据。任何收益都是间接的，来自一致的身份和数据。对于从未见过包装的助手，包装上的 QR 码毫无作用，它也不能替代第 2 步至第 5 步。",[11,960,961,963],{},[14,962,301],{}," 在你有资格加入的地方，数据源均被接受；GTIN 可为人和机器解析到最新的、由品牌掌控的数据。",[11,965,966,968],{},[14,967,307],{}," 哪里都没有数据源、被拒商品未修复，或 QR 码指向已失效或泛泛的页面。",[45,970,972],{"id":971},"第-7-步你愿意让助手复述每一项声明吗","第 7 步：你愿意让助手复述每一项声明吗？",[11,974,975,977],{},[14,976,289],{}," 助手可能获取的关于你产品的每一项声明：在你的页面、你的数据源、零售商文案以及它可能总结的评论中。",[11,979,980,982],{},[14,981,295],{}," 逐个产品列出声明，并将每一项与其证据对照。然后把这份清单与第 1 步中助手的回答进行比较。",[11,984,985],{},"助手会复述它们找到的内容。ChatGPT 可能会添加「Budget-friendly」（性价比高）之类的标签和评论摘要，OpenAI 表示这些由模型生成，未经核实。含糊或过时的文案会被信心十足地复述出来。",[11,987,988,989,993],{},"欧盟环境声明需要格外谨慎。自 2026 年 9 月 27 日起，第 (EU) 2024\u002F825 号指令禁止在不具备公认的卓越环境绩效的情况下使用「环保」等笼统声明，也禁止基于抵消的气候中和声明。我们的",[34,990,992],{"href":991},"\u002Fzh-hans\u002Fguides\u002Feu-green-claims-packaging\u002F","包装绿色声明指南","介绍了有哪些变化。一项你已从包装上删除、却仍留在零售商数据源中的声明，依然是你的声明，助手仍可能引用它。",[11,995,996,998],{},[14,997,301],{}," 声明具体、有据可依、及时更新，在包装、页面、数据源和零售商页面上完全一致，证据一键可达。",[11,1000,1001,1003],{},[14,1002,307],{}," 链条中任何地方存在笼统或过时的声明，或声明因渠道或语言而不同。",[45,1005,1006],{"id":1006},"现在该做什么",[936,1008,1009,1015,1021,1027,1038,1044,1050],{},[21,1010,1011,1014],{},[14,1012,1013],{},"本周就在四个助手上运行第 1 步。"," 这就是你的基线。",[21,1016,1017,1020],{},[14,1018,1019],{},"修复爬虫访问。"," 放行搜索爬虫，单独决定是否允许训练爬虫，并且除了 robots.txt 也要检查 CDN。",[21,1022,1023,1026],{},[14,1024,1025],{},"先审计 GTIN，再做标记。"," 标记再完美，标识符错了也还是错的。",[21,1028,1029,1032,1033,785,1035,1037],{},[14,1030,1031],{},"修正 Product 和 Offer 标记","，在 ",[324,1034,634],{},[324,1036,655],{}," 中填 Digital Link URI。",[21,1039,1040,1043],{},[14,1041,1042],{},"在每个零售商处按 GTIN 搜索","，并从一个主数据来源发送更正。",[21,1045,1046,1049],{},[14,1047,1048],{},"清理 Merchant Center 和你的 ChatGPT 数据源渠道","，并让 GTIN 解析到最新的、由品牌掌控的数据。",[21,1051,1052,1055],{},[14,1053,1054],{},"审查所有渠道中的声明","，然后每季度重复一次第 1 步。",[11,1057,1058,1059,1063],{},"Digital Link 是 GS1 解决方案合作伙伴，我们的平台为每个产品提供基于标准的 GS1 Digital Link，配有解析器和带结构化数据的产品页面，无需重印包装即可更新。就智能体可见性而言，这正是第 6 步中的官方来源：一个由品牌掌控的地址，人、零售商和 AI 智能体都能通过它解析到准确的产品。如果你想对自己的产品线进行这项审计，请",[34,1060,1062],{"href":1061},"mailto:support@digital-link.com","联系我们","，我们会和你一起逐项检查。",[45,1065,1066],{"id":1066},"常见问题",[1068,1069,1071],"h3",{"id":1070},"我能付费出现在-chatgpt-的商品结果中吗","我能付费出现在 ChatGPT 的商品结果中吗？",[11,1073,1074],{},"不能。OpenAI 表示，商品结果由 ChatGPT 独立选出，不是广告，也不受合作关系影响。ChatGPT 中确实有广告，但它们与商品结果分开展示。",[1068,1076,1078],{"id":1077},"我需要产品数据源才能出现在-chatgpt-中吗","我需要产品数据源才能出现在 ChatGPT 中吗？",[11,1080,1081],{},"不需要。OpenAI 的商家页面表示，如果 ChatGPT 已经在抓取你的网站，就不需要数据源；但数据源能让你更好地控制产品的展示方式，并让价格和库存状态保持最新。Shopify 和 Etsy 商家已经完成集成。",[1068,1083,1085],{"id":1084},"屏蔽-gptbot-会让我的产品从-chatgpt-中消失吗","屏蔽 GPTBot 会让我的产品从 ChatGPT 中消失吗？",[11,1087,1088],{},"屏蔽 GPTBot 表明你的内容不应被用于模型训练。在 ChatGPT 搜索回答中的可见性取决于 OAI-SearchBot，OpenAI 对其另有单独说明。请检查你没有误将两者都屏蔽。",[1068,1090,1092],{"id":1091},"gs1-digital-link-能提高我在-chatgpt-中的排名吗","GS1 Digital Link 能提高我在 ChatGPT 中的排名吗？",[11,1094,1095],{},"截至 2026 年 10 月，没有任何助手将其列为排名因素。它的作用在于为每个产品提供一个由品牌掌控的标识符和数据来源，使各商品页面更容易对应起来，事实也更容易保持一致。这是我们的看法，并非平台的声明。",[1068,1097,1099],{"id":1098},"chatgpt-购物在欧洲可用吗","ChatGPT 购物在欧洲可用吗？",[11,1101,1102],{},"OpenAI 的商家页面表示，购物功能面向美国的 ChatGPT 用户开放，并将逐步扩展到更多地区。在其他地区，ChatGPT 搜索仍会使用同样的页面和数据回答产品问题。",[1104,1105,1106],"style",{},"html pre.shiki code .sMK4o, html code.shiki .sMK4o{--shiki-light:#39ADB5;--shiki-default:#89DDFF;--shiki-dark:#89DDFF}html pre.shiki code .spNyl, html code.shiki .spNyl{--shiki-light:#9C3EDA;--shiki-default:#C792EA;--shiki-dark:#C792EA}html pre.shiki code .sfazB, html code.shiki .sfazB{--shiki-light:#91B859;--shiki-default:#C3E88D;--shiki-dark:#C3E88D}html pre.shiki code .sBMFI, html code.shiki .sBMFI{--shiki-light:#E2931D;--shiki-default:#FFCB6B;--shiki-dark:#FFCB6B}html .light .shiki span {color: var(--shiki-light);background: var(--shiki-light-bg);font-style: var(--shiki-light-font-style);font-weight: var(--shiki-light-font-weight);text-decoration: var(--shiki-light-text-decoration);}html.light .shiki span {color: var(--shiki-light);background: var(--shiki-light-bg);font-style: var(--shiki-light-font-style);font-weight: var(--shiki-light-font-weight);text-decoration: var(--shiki-light-text-decoration);}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: 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