[{"data":1,"prerenderedAt":524},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Fdigital-link-qr-code-legibility":3,"related-\u002Fzh-hans\u002Fguides\u002Fdigital-link-qr-code-legibility":504},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":491,"extension":492,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":493,"meta":494,"navigation":495,"ogImage":496,"path":497,"publishedAt":498,"sections":6,"seo":499,"sourcePath":500,"stem":501,"updatedAt":502,"videos":6,"__hash__":503},"pages\u002Fzh-hans\u002Fguides\u002Fdigital-link-qr-code-legibility.md","Digital Link QR 码清晰度最佳实践",null,{"type":8,"value":9,"toc":468},"minimark",[10],[11,12,13,34,41,46,53,56,77,84,88,93,104,126,129,145,149,155,171,174,178,185,205,208,212,217,231,238,242,245,265,268,278,282,285,299,302,306,316,339,358,361,365,368,382,385,389,396,405,411,416,422,429,440,444,461],"div",{},[14,15,16,17,25,26,29,30,33],"p",{},"随着 ",[18,19,20],"strong",{},[21,22,24],"a",{"href":23},"\u002F","digital link"," 和 ",[18,27,28],{},"2D 条码","在食品、饮料、化妆品、医药和纺织品包装上日益成为标配，确保其",[18,31,32],{},"清晰度","比以往任何时候都更为关键。这些代码不仅弥合了实体产品与数字内容之间的鸿沟，还提供了一种无缝的方式来分享关键产品信息、推动可持续，并增强客户互动。",[14,35,36,37,40],{},"然而，digital link 的成效取决于它被扫描和理解的难易程度。设计糟糕或难以辨识的代码，会导致消费者受挫、错失机会，以及",[18,38,39],{},"糟糕的用户体验","。本指南将介绍创建清晰 digital link 的最佳实践，重点关注包装应用。",[42,43,45],"h2",{"id":44},"为什么-digital-link-qr-码的清晰度很重要","为什么 digital link QR 码的清晰度很重要",[14,47,48,49,52],{},"digital link 是通往大量产品信息的入口，从成分表、使用说明，到可追溯数据和促销内容。对许多行业而言，这些链接是满足监管标准或提升",[18,50,51],{},"数字可及性","的必要条件。",[14,54,55],{},"当代码难以扫描时，会给消费者带来错失的互动机会，也会造成供应链内部的低效。例如：",[57,58,59,67,70],"ul",{},[60,61,62,63,66],"li",{},"食品包装上放置不当的 digital link，可能让用户无法获取关于过敏原的",[18,64,65],{},"更多信息","。",[60,68,69],{},"医药标签上低对比度的代码，可能延误关键的医疗操作。",[60,71,72,73,76],{},"纺织品上难以辨识的代码，可能阻碍",[18,74,75],{},"数字产品护照","的采用，影响可持续方面的努力。",[14,78,79,80,83],{},"通过遵循",[18,81,82],{},"最佳实践","，企业可以确保其 digital link 有效地发挥作用。",[42,85,87],{"id":86},"创建清晰-digital-link-的最佳实践","创建清晰 digital link 的最佳实践",[89,90,92],"h3",{"id":91},"_1-确保尺寸与位置得当","1. 确保尺寸与位置得当",[14,94,95,96,99,100,103],{},"digital link 的尺寸与位置，直接影响其",[18,97,98],{},"可读性","和",[18,101,102],{},"用户可及性","：",[57,105,106,116],{},[60,107,108,111,112,115],{},[18,109,110],{},"尺寸准则：","包装上 digital link 的最小推荐尺寸为 ",[18,113,114],{},"2 x 2 厘米（0.8 x 0.8 英寸）","。不过，对于更大的包装，或代码需要从更远距离扫描时，尺寸应相应增大。",[60,117,118,121,122,125],{},[18,119,120],{},"位置：","把链接放在",[18,123,124],{},"平整表面","上，远离折痕、接缝或带纹理的区域。确保 digital link 醒目可见，不被其他设计元素遮挡。",[14,127,128],{},"例如，饮料罐上的 digital link 应避免放在曲面边缘附近，以免发生变形。",[130,131,132],"figure",{},[133,134,135,138],"picture",{},[136,137],"source",{},[139,140],"img",{"alt":141,"height":142,"src":143,"width":144},"确保尺寸与位置得当",440,"\u002Fimages\u002F2024\u002F11\u002FEnsure-optimal-size-and-placement.png",728,[89,146,148],{"id":147},"_2-保持充足的静区","2. 保持充足的静区",[14,150,151,154],{},[18,152,153],{},"静区","是 digital link 周围的空白区域，能确保扫描设备将其与周围的文字或图形轻松区分开：",[57,156,157,166],{},[60,158,159,162,163,66],{},[18,160,161],{},"最佳实践：","静区应至少为代码中最小模块（方格）尺寸的",[18,164,165],{},"四倍",[60,167,168,169,66],{},"避免用额外的信息或设计元素挤占链接，这会降低",[18,170,98],{},[14,172,173],{},"在化妆品等空间有限的行业中，保持这一静区对于在紧凑设计下确保清晰度至关重要。",[89,175,177],{"id":176},"_3-采用高对比度与合适的配色","3. 采用高对比度与合适的配色",[14,179,180,181,184],{},"digital link 与其背景之间的视觉对比，对于",[18,182,183],{},"提升可读性","至关重要：",[57,186,187,193,199],{},[60,188,189,192],{},[18,190,191],{},"对比度：","代码始终使用深色（如黑色、藏青色），背景使用浅色（如白色、浅灰色）。",[60,194,195,198],{},[18,196,197],{},"避免低对比度组合：","例如，白底黄色或橙底红色会显著降低清晰度。",[60,200,201,204],{},[18,202,203],{},"品牌配色：","如果品牌需要使用特定颜色，务必在各种光照条件下测试代码的可扫描性。",[14,206,207],{},"示例：医药包装上高质量的 digital link，应在医院等低光环境中依然可扫描。",[89,209,211],{"id":210},"_4-选择合适的材料与表面","4. 选择合适的材料与表面",[14,213,214,215,103],{},"包装的材料与表面处理会影响 digital link 的",[18,216,98],{},[57,218,219,225],{},[60,220,221,224],{},[18,222,223],{},"哑光处理：","优先选择哑光表面而非光面，以避免可能干扰扫描的反光。",[60,226,227,230],{},[18,228,229],{},"表面类型：","避免把 digital link 放在弯曲或带纹理的表面上，因为变形会使其无法读取。",[14,232,233,234,237],{},"对于纺织品，把 digital link 印在",[18,235,236],{},"织唛标签","上，即使经过多次洗涤也能确保耐用与可读。",[89,239,241],{"id":240},"_5-测试在各种条件下的扫描","5. 测试在各种条件下的扫描",[14,243,244],{},"包装上的 digital link 必须能在各种条件下扫描：",[57,246,247,253,259],{},[60,248,249,252],{},[18,250,251],{},"光照：","在自然光、弱光和直射阳光下测试代码，以确保可读性。",[60,254,255,258],{},[18,256,257],{},"角度与距离：","确保代码能从不同角度和典型的消费者距离扫描。",[60,260,261,264],{},[18,262,263],{},"设备兼容性：","使用多款智能手机和扫描应用测试代码，以确认通用兼容性。",[14,266,267],{},"例如，饮料瓶上的 digital link，必须在光线昏暗的酒吧和灯火通明的零售环境中都能扫描。",[130,269,270],{},[133,271,272,274],{},[136,273],{},[139,275],{"alt":276,"height":142,"src":277,"width":144},"测试在各种条件下的扫描","\u002Fimages\u002F2024\u002F11\u002FTest-for-scanning-across-conditions.png",[89,279,281],{"id":280},"_6-提供便于消费者理解的说明","6. 提供便于消费者理解的说明",[14,283,284],{},"在 digital link 旁添加简单、清晰的说明，可以改善用户互动：",[57,286,287,293],{},[60,288,289,292],{},[18,290,291],{},"行动号召：","加入诸如「扫描查看产品详情」或「了解本产品更多信息」这样的文字。",[60,294,295,298],{},[18,296,297],{},"目的提示：","说明用户扫描后可以期待什么，例如食谱、使用说明或促销优惠。",[14,300,301],{},"清晰的说明对于食品饮料等行业尤为重要，因为消费者未必总能明白 digital link 的用途。",[89,303,305],{"id":304},"_7-遵循-gs1-关于-digital-link-的标准","7. 遵循 GS1 关于 digital link 的标准",[14,307,308,309,315],{},"确保符合 ",[18,310,311],{},[21,312,314],{"href":313},"\u002Fgs1-digital-link\u002F","GS1 Digital Link"," 标准，对于在全球供应链中实现一致性、互操作性与兼容性至关重要。这些标准为把产品信息编码进 digital link 提供了统一框架，让消费者和企业能够获取关键数据，例如：",[57,317,318,324,331],{},[60,319,320,321],{},"\n食品饮料产品的",[18,322,323],{},"成分与过敏原",[60,325,326,327,330],{},"\n纺织品和医药产品的",[18,328,329],{},"可追溯性与来源","详情",[60,332,333,336,337],{},[18,334,335],{},"可持续性凭证","与",[18,338,75],{},[14,340,341,342,348,349,357],{},"有了",[18,343,344,345],{},"我们的平台 ",[21,346,347],{"href":23},"Digital Link Connexum","，满足 GS1 标准从未如此轻松。我们的模板预先配置了所有必需字段，确保你的 digital link 默认即合规。无论是添加 ",[21,350,356],{"href":351,"rel":352,"target":355},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FGlobal_Trade_Item_Number",[353,354],"noreferrer","noopener","_blank","GTIN","（全球贸易项目代码）、批号还是有效期，我们的平台都能简化流程，实现关键数据的无缝集成。",[14,359,360],{},"通过善用这些标准化模板，你既能节省时间、降低出错风险，又能确保你的 digital link 符合 GS1 标准，同时保持其可及性与可用性。",[89,362,364],{"id":363},"_8-定期质量保证与测试","8. 定期质量保证与测试",[14,366,367],{},"为确保表现稳定，应在生产期间及生产之后实施定期的质量检查：",[57,369,370,376],{},[60,371,372,375],{},[18,373,374],{},"印刷检查：","在生产过程中检查 digital link 是否出现晕染、变形或缺失元素。",[60,377,378,381],{},[18,379,380],{},"批次测试：","对每一批包装中的代码进行测试，确认它们符合清晰度标准。",[14,383,384],{},"在医药和化妆品等对安全标准合规性要求极高的行业，这些质量检查能带来巨大裨益。",[42,386,388],{"id":387},"digital-link-的实际应用真实案例","digital link 的实际应用：真实案例",[390,391,393],"h4",{"id":392},"食品与饮料",[21,394,392],{"href":395},"\u002Fsolutions\u002Fdigital-link-for-food-and-beverage\u002F",[14,397,398,399,402,403,66],{},"食品制造商可以使用 digital link 在包装上提供",[18,400,401],{},"描述性链接文字","，把消费者引向关于营养成分、过敏原风险或采购做法的",[18,404,65],{},[390,406,408],{"id":407},"医药",[21,409,407],{"href":410},"\u002Fzh-hans\u002Fguides\u002Fpharmaceutical-packaging\u002F",[14,412,413,414,66],{},"药品标签上的 digital link，可以把用户引向详细的使用说明、副作用和可追溯数据，为所有患者确保",[18,415,51],{},[390,417,419],{"id":418},"纺织品",[21,420,418],{"href":421},"\u002Fzh-hans\u002Fguides\u002Fproduct-passport-for-textiles\u002F",[14,423,424,425,428],{},"服装吊牌上的 digital link，可以充当可持续努力的",[18,426,427],{},"线索轨迹","，让消费者追溯材料的来源，理解其对环境的影响。",[130,430,431],{},[133,432,433,435],{},[136,434],{},[139,436],{"alt":437,"height":438,"src":439,"width":144},"digital link 的实际应用",470,"\u002Fimages\u002F2024\u002F11\u002FDigital-links-in-practice.png",[42,441,443],{"id":442},"结语创建友好易用的-digital-link","结语：创建友好易用的 digital link",[14,445,446,447,449,450,453,454,460],{},"确保包装上 digital link 的清晰度，是提升",[18,448,51],{},"、",[18,451,452],{},"消费者互动","和 ",[18,455,456],{},[21,457,459],{"href":458},"\u002Fzh-hans\u002Fguides\u002Fdigital-link-supply-chain\u002F","供应链效率","的重要一步。通过遵循这些最佳实践（优化尺寸、位置与对比度，保持静区，并遵守 GS1 标准），你可以创建出可扫描、可靠且友好易用的 digital link。",[14,462,463,464,467],{},"通过把",[18,465,466],{},"可及性与可用性","放在首位，你的 digital link 不仅能符合行业标准，还能为你的消费者培育信任与便利。",{"title":469,"searchDepth":470,"depth":470,"links":471},"",3,[472,474,484,490],{"id":44,"depth":473,"text":45},2,{"id":86,"depth":473,"text":87,"children":475},[476,477,478,479,480,481,482,483],{"id":91,"depth":470,"text":92},{"id":147,"depth":470,"text":148},{"id":176,"depth":470,"text":177},{"id":210,"depth":470,"text":211},{"id":240,"depth":470,"text":241},{"id":280,"depth":470,"text":281},{"id":304,"depth":470,"text":305},{"id":363,"depth":470,"text":364},{"id":387,"depth":473,"text":388,"children":485},[486,488,489],{"id":392,"depth":487,"text":392},4,{"id":407,"depth":487,"text":407},{"id":418,"depth":487,"text":418},{"id":442,"depth":473,"text":443},"digital link QR 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