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Link",null,{"type":8,"value":9,"toc":434},"minimark",[10],[11,12,13,17,22,30,33,40,47,63,67,80,91,94,97,100,104,120,123,134,138,152,155,158,168,171,174,181,187,191,194,201,204,211,218,221,228,231,234,237,240,243,250,253,256,263,266,269,276,279,282,289,292,295,302,305,308,315,318,322,325,332,339,346,353,360,363,373,376,383,390,396,399,407,428,431],"div",{},[14,15,16],"p",{},"随着产品合规法规在全球范围内不断增多，消费品制造商面临着越来越大的压力，需要透明地证明其符合适用的监管要求。digital link 提供了一个理想的解决方案，让监管机构和供应链合作伙伴能够通过在线渠道按需访问全面的产品合规数据。本指南探讨品牌如何利用 digital link 来满足全球各个多元化市场的监管合规要求。",[18,19,21],"h2",{"id":20},"什么是产品合规","什么是产品合规？",[14,23,24,25,29],{},"产品合规是指消费品需要",[26,27,28],"strong",{},"遵守政府主管部门在产品制造、分销和销售所在市场施加的所有适用法律、法规、标准和限制","。",[14,31,32],{},"它涵盖满足广泛的标签和信息披露要求、取得必要的安全测试和认证，以及避免使用被禁止的材料或工艺。",[14,34,35,36,39],{},"产品合规涉及有关安全、质量、环境影响、劳工实践等方面的法规。从本质上说，",[26,37,38],{},"产品合规意味着严格遵守","影响全球商业的种种监管要求和限制。",[14,41,42,43,46],{},"满足产品监管合规的要求需要消费品公司",[26,44,45],{},"在从设计到零售的所有运营环节","付出巨大努力并采取各种尽职调查措施，因为法规在全球范围内不断演变。稳健的合规是进入市场并避免高昂处罚的必要条件。",[48,49,50],"figure",{},[51,52,53,56],"picture",{},[54,55],"source",{},[57,58],"img",{"alt":59,"height":60,"src":61,"width":62},"葡萄酒标签",440,"\u002Fimages\u002F2023\u002F08\u002Fwine-labels.png",728,[18,64,66],{"id":65},"什么是-digital-link它们如何帮助实现产品监管合规","什么是 digital link，它们如何帮助实现产品监管合规？",[14,68,69,70,75,76,79],{},"digital link 是由 GS1 推出的一种新型条形码，它将产品标识符与互联网的力量结合在一起。当被智能手机或其他设备（例如销售点的收银扫描仪）扫描时，",[71,72,74],"a",{"href":73},"\u002Fgs1-digital-link\u002F","GS1 digital link"," ",[26,77,78],{},"会连接到在线产品信息","。它们让品牌能够以数字方式提供补充的合规数据，而无需在包装上塞满内容。",[14,81,82,83,86,87],{},"digital link 让全球各地的消费者、监管机构、零售商和其他供应链合作伙伴，只需扫描产品的 digital link QR 码，就能按需轻松访问产品合规数据。这些链接指向指定的网页 URL，公司可以在其中托管",[26,84,85],{},"丰富的产品合规信息","，与监管机构和客户公开共享。",[71,88,90],{"href":89},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases\u002F","在此了解一些示例和用例！",[14,92,93],{},"无论是满足食品标签要求、提供可持续性认证、列出成分和过敏原，还是链接到其他监管批准文件，digital link 都能使公司和品牌通过在线渠道提供这些额外的合规数据。",[18,95,96],{"id":96},"推动产品合规的关键监管因素",[14,98,99],{},"随着市场监督机构推出新的产品合规法规，产品制造商在全球范围内面临着日益增多的监管要求。这就要求消费品公司提供更高的透明度和更易获取的合规数据。",[101,102,103],"h3",{"id":103},"不断扩展的欧盟产品合规法规",[14,105,106,107,115,116,29],{},"欧盟近期颁布了范围更广的产品合规法规，包括强制性列出成分和",[71,108,114],{"href":109,"rel":110,"target":113},"\u002Fnews\u002Feuropean-wine-label-reform\u002F",[111,112],"noreferrer","noopener","_blank","葡萄酒的营养信息","，以及在产品包装上必须标注的",[71,117,119],{"href":118},"\u002Fnews\u002Fenvironmental-labels-france-italy\u002F","回收说明",[14,121,122],{},"例如，所有在欧盟销售的葡萄酒生产商现在都必须标注添加的亚硫酸盐等成分以及完整的营养成分，这与之前的政策相比是一个重大变化。这些新增内容有助于过敏人群做出明智的选择，但对品牌来说，要把它们塞进包装却颇具挑战。",[14,124,125,129,130,133],{},[71,126,128],{"href":127},"\u002Fzh-hans\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","欧盟数字产品护照","倡议也力求",[26,131,132],{},"以数字格式在线集中管理产品合规数据","。这加大了消费品牌的压力，要求它们为欧盟监管机构和供应链合作伙伴提供更全面的产品合规信息数字访问渠道。",[101,135,137],{"id":136},"不断演变的美国-fda-食品标签规则","不断演变的美国 FDA 食品标签规则",[14,139,140,141,144,145,151],{},"在美国，FDA 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