[{"data":1,"prerenderedAt":355},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Fdual-barcode-placement":3,"related-\u002Fzh-hans\u002Fguides\u002Fdual-barcode-placement":333},{"id":4,"title":5,"author":6,"body":7,"category":318,"description":319,"extension":320,"heading":321,"heroImage":318,"heroImageAlt":322,"layout":323,"meta":324,"navigation":325,"ogImage":326,"path":327,"publishedAt":328,"sections":318,"seo":329,"sourcePath":330,"stem":331,"updatedAt":328,"videoPosition":318,"videos":318,"__hash__":332},"pages\u002Fzh-hans\u002Fguides\u002Fdual-barcode-placement.md","双条码布局：在过渡期间线性码和二维码该放在哪里","Mia",{"type":8,"value":9,"toc":302},"minimark",[10,14,17,22,31,34,37,40,63,71,74,77,133,141,144,147,219,222,225,252,260,270,273,278,281,285,288,292,295,299],[11,12,13],"p",{},"在向二维过渡的过程中，大多数包装会在一段时间内携带两个代码：收银台早已能读取的、人们熟悉的线性条码，以及一个承载更丰富数据的新二维码（一个 QR 码或一个 Data Matrix）。这个双码时期是刻意安排的，旨在让这一变化循序渐进而非突如其来，它也给任何在排布标签的人带来一个实际问题：每个代码放在哪里，你又如何阻止它们相互干扰？本指南用通俗的话给你布局规则。",[11,15,16],{},"简短版本：把线性条码保持在扫描器早已预期的位置，为二维码添加它自己的清晰空间，尊重每个代码的静区，并在你确定要付印之前先在真实的承印材料上进行测试。",[18,19,21],"h2",{"id":20},"我需要同时要一个线性条码和一个二维码吗","我需要同时要一个线性条码和一个二维码吗？",[11,23,24,25,30],{},"对过渡期间的大多数品牌来说，是的，至少目前如此。零售收银台仍在 ",[26,27,29],"a",{"href":28},"\u002Fguides\u002Fwhat-is-sunrise-2027\u002F","Sunrise 2027"," 之下被升级以读取二维码，所以在某个特定零售商的所有通道都能读取二维之前，线性条码仍然是完成一笔结账有保证的方式。同时携带两者意味着这件包装今天在每一个收银台都能用，同时也为明天的二维结账做好了准备。",[11,32,33],{},"随着时间推移，当二维读取变得普遍，线性码将被逐步退役，一个单独的二维码就能完成这项工作。但那是一条以年计的路径，而不是一个你一拨就成的开关。请把双码包装当作接下来几年的常态来规划。",[18,35,36],{"id":36},"每个代码在包装上放在哪里",[11,38,39],{},"指导原则是：线性条码保持它既定的位置，而二维码在附近争得它自己的空间，同时不去挤占它。",[41,42,43,51,57],"ul",{},[44,45,46,50],"li",{},[47,48,49],"strong",{},"线性条码","：把它保持在零售运营所预期的位置，通常在包装的底部或背面，其朝向要让固定式或手持式扫描器都能轻松读取。不要仅仅为了给二维码腾地方而移动它。",[44,52,53,56],{},[47,54,55],{},"二维码","：在可行的情况下放在同一面上，或放在相邻的一面上，并留出清晰的间隔，让扫描器绝不会以一种令它混淆的方式在一帧里同时捕捉到两者。如果二维码是面向消费者的那一个，就把它放在购物者自然会看的地方，并考虑在它旁边配一句简短的行动号召。",[44,58,59,62],{},[47,60,61],{},"间隔","：在两个代码之间留出一段舒适的空隙。相互接触或重叠的代码是误读最常见的原因。",[11,64,65,66,70],{},"如果你纯粹是在决定一个单独的 QR 码该放在包装的哪里，我们关于",[26,67,69],{"href":68},"\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging\u002F","QR 码在包装上该放在哪里","的指南更详细地讲解了面向消费者的这一面。",[18,72,73],{"id":73},"静区与最小尺寸",[11,75,76],{},"每个代码都需要一个静区，也就是它周围那圈让扫描器找到其边缘的空白边距。在这上面偷工减料，是造出一个看起来没问题、却扫描很糟的代码的最快方式。",[78,79,80,96],"table",{},[81,82,83],"thead",{},[84,85,86,90,93],"tr",{},[87,88,89],"th",{},"代码",[87,91,92],{},"静区（经验法则）",[87,94,95],{},"备注",[97,98,99,111,122],"tbody",{},[84,100,101,105,108],{},[102,103,104],"td",{},"线性（EAN 或 UPC）",[102,106,107],{},"每一侧至少为模块宽度的 10 倍",[102,109,110],{},"不要让画面或二维码侵入其中",[84,112,113,116,119],{},[102,114,115],{},"QR 码",[102,117,118],{},"四周至少 4 个模块的清晰空间",[102,120,121],{},"让它远离文字、接缝和折痕",[84,123,124,127,130],{},[102,125,126],{},"Data Matrix",[102,128,129],{},"至少 1 个模块的清晰空间，但更多更保险",[102,131,132],{},"适合小型或受监管的物品",[11,134,135,136,140],{},"尺寸也很重要。一个对印刷工艺、承印材料或扫描距离而言太小的代码会失败。拿不准时，就稍微放大一些并进行测试。用哪种二维符号，QR 还是 Data Matrix，取决于表面和使用场景，我们的 ",[26,137,139],{"href":138},"\u002Fguides\u002Fqr-code-vs-data-matrix\u002F","QR 码对比 Data Matrix"," 指南会逐一讲解其中的取舍。",[18,142,143],{"id":143},"常见的布局错误",[11,145,146],{},"大多数双码失败都来自少数几个可以避免的错误。",[78,148,149,162],{},[81,150,151],{},[84,152,153,156,159],{},[87,154,155],{},"错误",[87,157,158],{},"为什么会失败",[87,160,161],{},"修正",[97,163,164,175,186,197,208],{},[84,165,166,169,172],{},[102,167,168],{},"代码太近或相互接触",[102,170,171],{},"扫描器读到两个，或一个都读不到",[102,173,174],{},"增加清晰的间隔和静区",[84,176,177,180,183],{},[102,178,179],{},"静区里填满了画面",[102,181,182],{},"扫描器找不到代码的边缘",[102,184,185],{},"让边距保持空白",[84,187,188,191,194],{},[102,189,190],{},"代码横跨折痕或接缝",[102,192,193],{},"变形会破坏读取",[102,195,196],{},"放在面板的平整区域",[84,198,199,202,205],{},[102,200,201],{},"对比度低（色叠色）",[102,203,204],{},"扫描器无法解析出图案",[102,206,207],{},"浅色背景上的深色代码",[84,209,210,213,216],{},[102,211,212],{},"从未在真实材料上测试",[102,214,215],{},"屏幕上看着没问题，到了店里却失败",[102,217,218],{},"在实际承印材料上打印并扫描",[18,220,221],{"id":221},"一份双码画面的清单",[11,223,224],{},"在付印之前，走一遍这份清单：",[226,227,228,231,234,237,240,243,246,249],"ol",{},[44,229,230],{},"线性条码处在它预期的位置且未被改动。",[44,232,233],{},"二维码有它自己的空间，并带有完整的静区。",[44,235,236],{},"两个代码清晰分隔，绝不重叠。",[44,238,239],{},"两个代码都位于平整区域，远离折痕和接缝。",[44,241,242],{},"对比度高：浅色背景上的深色代码。",[44,244,245],{},"尺寸适合印刷工艺和扫描距离。",[44,247,248],{},"你已经打印了一份样张，并在真实材料上扫描了两个代码。",[44,250,251],{},"二维码解析到你所期望的目的地。",[11,253,254,255,259],{},"在你本来就要做的一次重新设计过程中把包装一次性做对，远比重印便宜得多。如果你把这看作是向更丰富产品数据迈进这一更大动作的一部分，我们关于什么是",[26,256,258],{"href":257},"\u002Fguides\u002Fsunrise-2027-vs-gs1-digital-link\u002F","强制对比可选","的比较，会帮你决定把二维码推进到什么程度。",[11,261,262,263,269],{},"准备好生成一个既为收银台、也为购物者做好准备的二维码了吗？",[26,264,268],{"href":265,"rel":266},"https:\u002F\u002Fapp.digital-link.com\u002Fen\u002Fsign-up",[267],"nofollow","创建一个免费账户并试用","。",[18,271,272],{"id":272},"常见问题",[274,275,277],"h3",{"id":276},"我的包装上需要同时要一个线性条码和一个-qr-码吗","我的包装上需要同时要一个线性条码和一个 QR 码吗？",[11,279,280],{},"目前，通常是的。零售收银台仍在被升级以读取二维码，所以线性条码仍然是在每一个收银台完成一笔结账有保证的方式，而二维码则增添了更丰富的数据和面向未来的准备。在过渡期间同时携带两者，既覆盖了你的今天，也为你的明天做好了准备。",[274,282,284],{"id":283},"二维码相对于线性条码应该放在哪里","二维码相对于线性条码应该放在哪里？",[11,286,287],{},"把线性条码保持在它既定的位置，并把二维码放在附近、留出清晰的间隔，最好在同一面或相邻的一面上。绝不要让两个代码重叠或共用一个静区，因为那是误读最常见的原因。",[274,289,291],{"id":290},"qr-码放在条码旁边需要多大的静区","QR 码放在条码旁边需要多大的静区？",[11,293,294],{},"一个 QR 码四周每一侧都需要至少 4 个模块的清晰空间，而线性条码需要它自己大约为其模块宽度 10 倍的边距。让画面、文字和另一个代码都远离这两个静区，好让每个扫描器都能干净地找到它的代码。",[274,296,298],{"id":297},"我什么时候可以去掉线性条码只保留二维码","我什么时候可以去掉线性条码、只保留二维码？",[11,300,301],{},"只有当你所通过销售的零售商能够在每一个收银台可靠地读取二维码时才行。这预计会在数年间逐步实现，所以现在请把双码包装当作常态，并在你的零售伙伴确认他们已准备就绪时再退役线性码。",{"title":303,"searchDepth":304,"depth":304,"links":305},"",3,[306,308,309,310,311,312],{"id":20,"depth":307,"text":21},2,{"id":36,"depth":307,"text":36},{"id":73,"depth":307,"text":73},{"id":143,"depth":307,"text":143},{"id":221,"depth":307,"text":221},{"id":272,"depth":307,"text":272,"children":313},[314,315,316,317],{"id":276,"depth":304,"text":277},{"id":283,"depth":304,"text":284},{"id":290,"depth":304,"text":291},{"id":297,"depth":304,"text":298},null,"在二维转型期间，许多包装会同时携带旧的线性条码和一个新的二维码。以下是每个代码该放在哪里、需要留出的静区，以及要避免的错误。","md","双条码布局：在你的包装上把线性码和二维码放在哪里","一件产品包装上一个线性条纹条码和一个二维 QR 码放在一起，标出了间距和静区","article",{},true,"\u002Fimages\u002F2026\u002F08\u002Fdual-barcode-placement.webp","\u002Fzh-hans\u002Fguides\u002Fdual-barcode-placement","2026-09-04T09:30:00+02:00",{"title":5,"description":319},"\u002Fzh-hans\u002Fguides\u002Fdual-barcode-placement\u002F","zh-hans\u002Fguides\u002Fdual-barcode-placement","g4iuMltHjCmn7GhAhV6wXGAej_eqoIpIQLnr54ixpZA",[334,341,348],{"path":335,"sourcePath":336,"title":337,"heading":338,"ogImage":339,"publishedAt":340},"\u002Fzh-hans\u002Fguides\u002Feu-regulation-2024-1781-espr","\u002Fzh-hans\u002Fguides\u002Feu-regulation-2024-1781-espr\u002F","第 (EU) 2024\u002F1781 号法规：DPP 的法律框架","第 (EU) 2024\u002F1781 号法规：数字产品护照背后的法律框架","\u002Fimages\u002F2026\u002F09\u002Feu-regulation-2024-1781-espr-hero.webp","2026-09-14T10:00:00+02:00",{"path":342,"sourcePath":343,"title":344,"heading":345,"ogImage":346,"publishedAt":347},"\u002Fzh-hans\u002Fguides\u002Fwhat-is-quishing","\u002Fzh-hans\u002Fguides\u002Fwhat-is-quishing\u002F","什么是 quishing？QR 码骗局详解，以及为什么品牌代码不一样","什么是 quishing？QR 码骗局如何运作，以及为什么品牌的代码不是风险所在","\u002Fimages\u002F2026\u002F08\u002Fwhat-is-quishing.webp","2026-09-03T11:00:00+02:00",{"path":349,"sourcePath":350,"title":351,"heading":352,"ogImage":353,"publishedAt":354},"\u002Fzh-hans\u002Fguides\u002Fdo-2d-barcodes-work-offline","\u002Fzh-hans\u002Fguides\u002Fdo-2d-barcodes-work-offline\u002F","二维条码能离线使用吗？当网络中断时收银台会发生什么","二维条码能离线使用吗？当网络中断时结账台会发生什么","\u002Fimages\u002F2026\u002F08\u002Fdo-2d-barcodes-work-offline.webp","2026-09-02T10:00:00+02:00",1790007621265]