[{"data":1,"prerenderedAt":887},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Feuropean-digital-product-passport-dpp":3,"related-\u002Fzh-hans\u002Fguides\u002Feuropean-digital-product-passport-dpp":867},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":853,"extension":854,"heading":855,"heroImage":6,"heroImageAlt":6,"layout":856,"meta":857,"navigation":858,"ogImage":859,"path":860,"publishedAt":861,"sections":6,"seo":862,"sourcePath":863,"stem":864,"updatedAt":865,"videos":6,"__hash__":866},"pages\u002Fzh-hans\u002Fguides\u002Feuropean-digital-product-passport-dpp.md","认识欧洲数字产品护照",null,{"type":8,"value":9,"toc":824},"minimark",[10],[11,12,13,17,20,24,36,43,54,57,60,66,73,77,84,109,122,138,142,149,152,184,187,190,197,209,215,218,222,229,236,239,265,276,282,289,292,295,312,319,325,332,335,341,344,347,353,368,375,392,395,397,410,413,423,426,443,446,452,456,494,498,521,530,536,550,553,556,563,566,576,582,589,591,610,616,620,625,632,637,648,655,666,677,682,688,697,702,717,720,729,734,741,744,747,750,757,760,769,775,778,790,796,815],"div",{},[14,15,16],"p",{},"欧洲数字产品护照即将到来，它将永远改变全球贸易。了解如何为此做好准备，以及为什么 digital link 就是答案。",[14,18,19],{},"数字产品护照影响着价值链和各行业中的多方利益相关者，让企业、消费者、政策制定者和回收方都从中受益。",[21,22,23],"h2",{"id":23},"引言",[14,25,26,27,31,32,35],{},"您是否制造或分销任何在欧盟销售、或将在欧盟销售的",[28,29,30],"strong",{},"实物商品或最终产品的组件","？如果是，那么您现在最应该关注的一件事，就是了解",[28,33,34],{},"欧洲数字产品护照","，以及如何在贵组织的流程中最有效地实施它。",[14,37,38,39,42],{},"由于欧洲数字产品护照（DPP）的到来是",[28,40,41],{},"本世纪最重要的贸易事件","，无论如何估计这场即将到来的全球性变革的规模都不为过。GDPR 数据保护要求所带来的全球影响都远不能与之相比。",[14,44,45,46,49,50,53],{},"想象这样一个世界：几乎",[28,47,48],{},"所有在欧洲销售的产品","（无论本地制造还是从其他地方进口）",[28,51,52],{},"都必须附带其数字孪生体","，即一个\"活的\"在线版本，始终随相关信息和相关内容更新。而这，正是几年后的现实。",[14,55,56],{},"但在您急着召开紧急董事会之前，有几件事您需要了解。",[14,58,59],{},"请继续阅读，全面了解欧洲数字产品护照的现状与未来，以及如何为大规模产品数字化做好准备。",[21,61,63],{"id":62},"什么是数字产品护照",[28,64,65],{},"什么是数字产品护照？",[14,67,68,69,72],{},"数字产品护照（即 DPP）是一组结构化、经过更新且可靠的数据，存储着有关产品的来源、成分、制造工艺、特性、时长、维护与拆解说明、回收指引，以及价值链中不同参与者所需的几乎所有相关细节。这些丰富的信息",[28,70,71],{},"通过数字手段","提供给利益相关者，通常是像网页这样的在线资源。",[74,75,76],"h3",{"id":76},"从摇篮到坟墓",[14,78,79,80,83],{},"产品护照伴随商品经历其生命周期，以确保可追溯性、透明度和明智的购买决策（即",[28,81,82],{},"\"从摇篮到坟墓\"","的追踪）这一概念并非全新。数据采集对于记录产品整个生命周期中的材料、采购、组装、销售、维修和零件更换至关重要，它为产品供应链提供了透明度和洞察，从而支持可持续的商业实践。",[14,85,86,87,94,95,102,103,108],{},"在某种意义上，美国的 ",[88,89,93],"a",{"href":90,"rel":91},"https:\u002F\u002Fwww.fda.gov\u002Ffood\u002Fnutrition-education-resources-materials\u002Fnew-nutrition-facts-label",[92],"noopener","FDA 强制性营养成分标签","，以及",[88,96,101],{"href":97,"rel":98,"target":100},"\u002Fnews\u002Feuropean-wine-label-reform\u002F",[99,92],"noreferrer","_blank","近期欧洲法规","所要求的",[88,104,107],{"href":105,"rel":106,"target":100},"\u002Fnews\u002Fenvironmental-labels-france-italy\u002F",[99,92],"强制性信息","，都是产品护照基础的、局部的例子。",[14,110,111,112,115,116,121],{},"重大新闻是，欧盟已将 ",[28,113,114],{},"DPP 置于其欧洲绿色协议的核心","，并于 2022 年 3 月 30 日发布了 ",[88,117,120],{"href":118,"rel":119},"https:\u002F\u002Fenvironment.ec.europa.eu\u002Fsystem\u002Ffiles\u002F2022-03\u002FCOM_2022_142_1_EN_ACT_part1_v6.pdf",[92],"《可持续产品生态设计法规》（ESPR）","的提案。该提案为制定和实施欧洲数字产品护照设定了路线图，使 DPP 成为欧盟的常态。",[123,124,125],"figure",{},[126,127,128,131],"picture",{},[129,130],"source",{},[132,133],"img",{"alt":134,"height":135,"src":136,"width":137},"产品护照的概念",440,"\u002Fimages\u002F2023\u002F02\u002FThe-concept-of-a-product-passport.jpg",728,[21,139,141],{"id":140},"可持续产品法规下的欧洲数字产品护照dpp是什么","《可持续产品法规》下的欧洲数字产品护照（DPP）是什么？",[14,143,144,145,148],{},"欧洲数字产品护照是由 ESPR 提案引入的 DPP 版本，作为",[28,146,147],{},"在整个欧洲推动循环经济和可持续发展","的关键举措。",[14,150,151],{},"欧洲 DPP 的总体目标是：",[153,154,155,163,170,177],"ul",{},[156,157,158,159,162],"li",{},"实现",[28,160,161],{},"向循环经济的转型","，提高材料和能源消耗的效率，延长产品寿命，并总体上支持可持续生产",[156,164,165,166,169],{},"帮助各类企业实施",[28,167,168],{},"循环商业模式","，基于可靠且可广泛获取的数据创造真正的价值，例如增强的维护和维修服务",[156,171,172,173,176],{},"使欧盟公民能够做出",[28,174,175],{},"更明智的购买决策","，更好地评估其选择和行为对环境和社会的影响",[156,178,179,180,183],{},"证明",[28,181,182],{},"产品对法规、标准","以及各类行业专门要求的合规性，让当局、审计师和消费者都能轻松验证",[14,185,186],{},"此外，DPP 实现了产品供应链的透明度，为行业内广泛的可持续商业模式奠定了基础。",[14,188,189],{},"现有统计数据表明，环境措施的影响能够在多大程度上真正惠及该地区的整体健康状况，使欧洲经济对各种危机更具韧性。",[14,191,192,193,196],{},"事实上，仅在 2021 年，涵盖 30 多个产品类别的生态设计举措就帮助欧盟消费者节省了",[28,194,195],{},"1200 亿欧元","的能源开支，使相关行业的年度电力消耗降低了 10%。",[123,198,199],{},[123,200,201],{},[126,202,203,205],{},[129,204],{},[132,206],{"alt":207,"height":135,"src":208,"width":137},"电池、纺织品和建筑产品","\u002Fimages\u002F2023\u002F02\u002FBatteries-textiles-and-construction-products.jpg",[21,210,212],{"id":211},"什么是-cirpass",[28,213,214],{},"什么是 CIRPASS？",[14,216,217],{},"CIRPASS 是由欧盟委员会在数字欧洲计划下资助的一项合作举措。CIRPASS 旨在通过为符合《可持续产品生态设计法规》（ESPR）提案要求的、基于标准的产品护照（DPP）的逐步试点和部署奠定基础，从而提高整个价值链的可追溯性和透明度。",[74,219,221],{"id":220},"为-dpp-结成的联盟","为 DPP 结成的联盟",[14,223,224,225,228],{},"该项目合作包括来自欧洲及其他地区数千个工业、科研、数字、国际、标准及其他组织的 31 家合作伙伴。这个为期 18 个月的项目将回应欧盟委员会的需求：",[28,226,227],{},"为 DPP 提供清晰的定义","，定义一个对循环经济具有已证明优势的跨行业产品数据模型和 DPP 系统，并制定部署路线图。",[14,230,231,232,235],{},"简而言之，CIRPASS 是",[28,233,234],{},"欧洲数字产品护照的所有基础设施组件","及其运作机制正在被定义的实验室。这一切都是在努力避免一场争夺主导标准的战争。",[14,237,238],{},"CIRPASS 的目标包括：",[153,240,241,247,253,259],{},[156,242,243,244],{},"对 DPP 给出清晰的、跨行业的",[28,245,246],{},"定义和概述",[156,248,249,250],{},"创建一个对循环经济具有已证明价值的跨行业",[28,251,252],{},"产品数据模型",[156,254,255,256],{},"创建一个开放的 DPP ",[28,257,258],{},"数据交换协议",[156,260,261,262],{},"为部署跨行业 DPP 创建",[28,263,264],{},"用例和路线图",[123,266,267],{},[126,268,269,271],{},[129,270],{},[132,272],{"alt":273,"height":274,"src":275,"width":137},"纺织品数字产品护照",441,"\u002Fimages\u002F2023\u002F02\u002FDigital-Product-Passport-for-textiles.jpg",[21,277,279],{"id":278},"数字产品护照需要包含哪些信息",[28,280,281],{},"数字产品护照需要包含哪些信息？",[14,283,284,285,288],{},"产品护照的数据要求尚未公布。它们将根据全行业利益相关者的磋商，",[28,286,287],{},"为每个产品类别分别确定","。",[14,290,291],{},"然而，部分数据规范已经确定。例如，制作、访问和交换数字产品护照的一般规范和技术规范已在 ESPR 第三章中阐明。",[14,293,294],{},"产品护照的一般要求包括遵守以下条件：",[153,296,297,300,303,306,309],{},[156,298,299],{},"DPP 必须通过数据载体（即 QR 码）与唯一产品标识符相连",[156,301,302],{},"数据载体必须实际存在于实物产品、包装或产品文档上",[156,304,305],{},"数据载体和唯一产品标识符必须符合 ISO\u002FIEC 15459:2015 标准",[156,307,308],{},"产品护照中包含的所有信息必须基于开放标准，以可互操作的格式开发，并且是机器可读、结构化且可搜索的",[156,310,311],{},"产品护照中包含的信息必须指向产品型号、批次或单个物品",[14,313,314,315,318],{},"尤其需要了解的是，有关 DPP 数据要求和实施截止日期的进一步细节，将由",[28,316,317],{},"欧盟成员国","通过所谓的\"授权法案\"直接确定。我们将在欧洲各国发布新指令时更新本文。",[21,320,322],{"id":321},"哪些行业将受到欧洲数字产品护照的影响",[28,323,324],{},"哪些行业将受到欧洲数字产品护照的影响？",[14,326,327,328,331],{},"随着时间推移，",[28,329,330],{},"所有产品类别","都将受到欧洲 DPP 引入的影响。",[14,333,334],{},"实施产品护照将通过利用 RAIN RFID 等技术进行单品级追踪和可追溯，从而显著影响供应链，提高透明度。这些贯穿整个产品生命周期的全面、细粒度数据，能够实现供应链自动化、打击假冒，并支持循环商业模式。",[14,336,337,338],{},"无论如何，新要求将根据不同的行业专门法规逐步推出，首先从循环经济范式中的几个关键行业开始：",[28,339,340],{},"电池、纺织品和建筑产品。",[14,342,343],{},"让我们逐一快速了解它们。",[74,345,346],{"id":346},"电池数字产品护照",[14,348,349,350],{},"电池 DPP 的基础奠定于 2017 年，当时",[28,351,352],{},"欧洲电池联盟正式成立。",[14,354,355,356,359,360,363,288],{},"由此，《电池法规》得以发布，要求",[28,357,358],{},"从 2026 年起，所有容量超过 2kWh 的可充电电池","（无论工业用途还是电动汽车用途）",[28,361,362],{},"都须配备可通过 QR 码访问的",[88,364,367],{"href":365,"rel":366,"target":100},"\u002Fzh-hans\u002Fguides\u002Fbattery-passport\u002F",[99,92],"电池护照",[14,369,370,371,374],{},"一项专门的法案将",[28,372,373],{},"在 2024 年内","确定此护照中的强制信息。基础数据将包括：",[153,376,377,380,383,386,389],{},[156,378,379],{},"材料采购",[156,381,382],{},"碳足迹",[156,384,385],{},"最终产品中回收材料的占比",[156,387,388],{},"耐久性",[156,390,391],{},"再利用和回收指引",[14,393,394],{},"电池护照带来的机遇是巨大的，众多基于电池再利用的服务正等待为企业和终端用户构思与开发。",[74,396,273],{"id":273},[14,398,399,400,405,406,409],{},"与 ESPR 同日发布的",[88,401,404],{"href":402,"rel":403},"https:\u002F\u002Fenvironment.ec.europa.eu\u002Fpublications\u002Ftextiles-strategy_en",[92],"《欧盟可持续和循环纺织品战略》","，为",[28,407,408],{},"欧洲这一行业的全面改革","提供了框架，并特别关注快时尚，因为欧洲的纺织品消费对气候变化的影响仅次于食品生产、住房和交通。",[14,411,412],{},"该战略的目标是确保到 2030 年，欧盟市场上所有纺织产品在环境、社会和道德层面都可持续。实现这一目标的关键举措，是引入纺织品产品护照，以及一项强制性的欧盟生产者延伸责任制度。",[123,414,415],{},[126,416,417,419],{},[129,418],{},[132,420],{"alt":421,"height":135,"src":422,"width":137},"电池 纺织品和建筑产品","\u002Fimages\u002F2023\u002F02\u002FBatteries-textiles-and-construction-products-1.jpg",[74,424,425],{"id":425},"建筑产品数字产品护照",[14,427,428,429,432,439,442],{},"建筑产品 DPP 的起源可以",[28,430,431],{},"追溯到",[88,433,436],{"href":434,"rel":435},"https:\u002F\u002Feur-lex.europa.eu\u002FLexUriServ\u002FLexUriServ.do?uri=OJ:L:2011:088:0005:0043:EN:PDF",[92],[28,437,438],{},"《建筑产品法规》",[28,440,441],{},"305\u002F2011（CPR）","；然而，ESPR 也提出了对更环保、更安全的建筑产品的需求，将该行业纳入首批数字产品护照行业试点。",[14,444,445],{},"建筑产品护照的详细要求和实施路线图尚待公布。",[14,447,448,451],{},[28,449,450],{},"更新！","欧盟委员会已启动一项公众磋商，从 20 种产品的清单中选出优先处理的产品类别：",[453,454,455],"h4",{"id":455},"终端使用产品",[153,457,458,461,464,467,470,473,476,479,482,485,488,491],{},[156,459,460],{},"纺织品和鞋类",[156,462,463],{},"家具",[156,465,466],{},"陶瓷产品",[156,468,469],{},"轮胎",[156,471,472],{},"洗涤剂",[156,474,475],{},"床垫",[156,477,478],{},"润滑剂",[156,480,481],{},"油漆和清漆",[156,483,484],{},"化妆品",[156,486,487],{},"玩具",[156,489,490],{},"渔网和渔具",[156,492,493],{},"吸湿卫生用品",[453,495,497],{"id":496},"中间产品","中间产品：",[153,499,500,503,506,509,512,515,518],{},[156,501,502],{},"钢铁",[156,504,505],{},"有色金属",[156,507,508],{},"铝",[156,510,511],{},"化学品",[156,513,514],{},"塑料和聚合物",[156,516,517],{},"纸张、纸浆纸和纸板",[156,519,520],{},"玻璃",[14,522,523,524,529],{},"磋商的初步结果已作为",[88,525,528],{"href":526,"rel":527},"https:\u002F\u002Fec.europa.eu\u002Finfo\u002Flaw\u002Fbetter-regulation\u002Fhave-your-say\u002Finitiatives\u002F13682-New-product-priorities-for-Ecodesign-for-Sustainable-Products\u002Fpublic-consultation_en",[92],"参与者人口统计","的分类予以公布。",[21,531,533],{"id":532},"欧洲数字产品护照可能存在哪些问题",[28,534,535],{},"欧洲数字产品护照可能存在哪些问题？",[14,537,538,539,542,543,546,547,288],{},"欧洲数字产品护照为公民、企业和组织带来了无数益处，从前所未有的",[28,540,541],{},"商业模式","，到更明智、更可持续的",[28,544,545],{},"消费习惯","，再到简化的",[28,548,549],{},"合规审计",[14,551,552],{},"在循环经济和可持续发展的背景下，优化宝贵资源和材料的使用与再利用至关重要，需要通过共享、维修、再利用和回收等方式来最大限度地减少浪费，并延长资源和产品的使用寿命。",[14,554,555],{},"然而，一些观察人士对数据保护和知识产权问题表示担忧。",[14,557,558,559,562],{},"通过产品护照共享的",[28,560,561],{},"数据类型","，以及谁有权访问哪一层数据，是防止诸如泄露揭示企业如何形成竞争优势的信息等问题的关键方面。",[14,564,565],{},"Stefan Šipka（欧洲政策中心政策分析师）指出，解决方案是根据目标群体，为 DPP 中存储的信息授予不同级别的访问权限。",[123,567,568],{},[126,569,570,572],{},[129,571],{},[132,573],{"alt":574,"height":274,"src":575,"width":137},"如何为遵从欧洲 DPP 做准备","\u002Fimages\u002F2023\u002F02\u002FHow-to-prepare-for-complying-with-the-European-Digital-Product-Passport.jpg",[21,577,579],{"id":578},"如何为遵从欧洲数字产品护照做好准备",[28,580,581],{},"如何为遵从欧洲数字产品护照做好准备？",[14,583,584,585,588],{},"如果您读到这里，就应该知道欧洲数字产品护照的标准仍在制定之中。我们知道",[28,586,587],{},"一场变革即将发生。","我们不知道的是它究竟将如何发生。",[14,590,19],{},[14,592,593,594,597,598,601,602,606,607],{},"但有一件事是肯定的。一种",[28,595,596],{},"灵活、可持续且经过验证的解决方案","，能够帮助您克服 DPP 的挑战，",[28,599,600],{},"它已经可用并可立即投入使用。","我们说的是由全球 GS1 权威机构建立的 ",[88,603,605],{"href":604},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases\u002F","GS1 digital link"," 协议，以及",[28,608,609],{},"像我们提供的这种 digital link QR 码和产品页面。",[14,611,612,613],{},"让我们分解一下目前已公布的 DPP 要求，看看 ",[28,614,615],{},"digital link 如何毫不费力地满足它们。",[74,617,619],{"id":618},"数字产品护照与-digital-link-的对比","数字产品护照与 digital link 的对比",[14,621,622],{},[28,623,624],{},"数字产品护照必须与唯一产品标识符相连",[14,626,627,628,631],{},"GS1 digital link 协议将由 GS1 权威机构维护的",[28,629,630],{},"最广泛采用、最可靠的产品标识符","（如 GTIN）嵌入到网址中。✅",[14,633,634],{},[28,635,636],{},"数字产品护照必须通过 QR 码这样的数据载体相连",[14,638,639,640,647],{},"Digital link 通常",[28,641,642,643],{},"编码在 ",[88,644,646],{"href":645},"\u002Fproduct\u002Fgs1-qr-codes\u002F","GS1 QR 码","中，这些码可以印在产品包装、标签、说明书和任何产品文档上。✅",[14,649,650,651,654],{},"这里的附加价值在于，",[28,652,653],{},"digital link 能将访问者连接到不同的资源。","同一个跳转到数字产品护照的 QR 码，在被 POS 扫描器读取时可以像传统条形码一样工作。",[14,656,657,658,662,663],{},"digital link 的这一特性在应对上文提到的知识产权问题时也将至关重要：利用 digital link 的",[88,659,661],{"href":660},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology\u002F#resolver","智能重定向能力","，可以",[28,664,665],{},"向不同受众授予不同的访问级别。",[14,667,668,669,672,673,676],{},"但还不止于此。在我们的平台上创建的 digital link QR 码还是",[28,670,671],{},"动态的","（其内容可以更改和更新，无需重新打印码），并附带",[28,674,675],{},"可编辑的产品页面","，除了 DPP 本身之外，还能加入更多内容和资源：视频、网店、社交媒体、教程、促销、营养成分、环境标签，可谓无限可能。",[14,678,679],{},[28,680,681],{},"与 DPP 相连的唯一产品标识符必须符合 ISO\u002FIEC 15459:2015 标准",[14,683,684,685],{},"这很简单：GS1 和 ISO（国际标准化组织）长期以来一直是合作伙伴，而 ",[28,686,687],{},"GS1 标准符合 ISO 规范。",[14,689,690,691,696],{},"这里有一份",[88,692,695],{"href":693,"rel":694},"https:\u002F\u002Fwww.gs1.org\u002Fdocs\u002FGS1-and-ISO-06BD.pdf",[92],"得到 ISO"," 及其他标准机构认可的 GS1 标准清单。✅",[14,698,699],{},[28,700,701],{},"产品护照中包含的所有信息必须基于开放标准，机器可读、结构化且可搜索。",[14,703,704,705,708,709,288,713,716],{},"GS1 标准",[28,706,707],{},"从定义上就是开放的","，它们所支持分发的信息是",[88,710,712],{"href":711},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology\u002F","结构化、机器可读且可搜索的",[28,714,715],{},"SEO 专家将 digital link 视为下一个重大趋势","并非偶然。✅",[14,718,719],{},"由 GS1 维护或监督的现有标准和数据库，确保了欧洲数字产品护照项目的整体可持续性。",[14,721,722,723,728],{},"例如，德勤最近的一项研究强调，采用全球化、开放和去中心化标准来",[88,724,727],{"href":725,"rel":726},"https:\u002F\u002Fwww2.deloitte.com\u002Fcontent\u002Fdam\u002FDeloitte\u002Fpl\u002FDocuments\u002FReports\u002Fpl_Impact_of_international_open_standards_on_circularity_in_Europe_April2022_2.pdf",[92],"实施 DPP 所产生的预计成本","将在 30 亿至 70 亿欧元之间。而如果考虑采用相互竞争的专有标准和系统，成本将飙升至 630 亿至 1520 亿欧元（!!!）之间。",[14,730,731],{},[28,732,733],{},"产品护照中包含的信息必须指向产品型号、批次或单个物品。",[14,735,736,737,740],{},"为 digital link 建立的数据模型允许生产者使用",[88,738,739],{"href":711},"限定符和属性","，在 digital link 内部添加有关产品的细粒度信息。这样，一个 digital link 就可以代表一个型号、一个批次、一个货批，甚至一个单件物品。✅",[21,742,743],{"id":743},"未来考量与实施挑战",[14,745,746],{},"在欧盟市场内实施数字产品护照带来了显著益处，尤其是在提升材料和能源效率方面。这项由《可持续产品法规》推动的举措，旨在提高整个供应链的透明度，确保关键产品信息随时可用且易于获取。",[14,748,749],{},"该法规的一个关键方面，是确保产品符合可持续性标准，优化原材料的使用，并提供有关产品生命周期和影响的详细数据。有效管理这些要素不仅有助于合规，还使企业能够展示其对可持续发展的承诺。",[14,751,752,753,756],{},"此外，企业必须了解与材料使用相关的具体要求，确保所有相关细节都被记录在 ",[28,754,755],{},"DPP"," 中。这包括资源使用效率，以及从原产地到生命周期结束的产品可追溯性等方面。",[14,758,759],{},"总而言之，在我们为这一转型做准备之际，企业必须调整其流程以符合这些新法规，充分利用它们所带来的机遇进行创新并提升运营效率。这不仅能确保符合欧洲标准，还将有助于在欧盟内部创建一个更透明、更可持续的市场。",[123,761,762],{},[126,763,764,766],{},[129,765],{},[132,767],{"alt":755,"height":274,"src":768,"width":137},"\u002Fimages\u002F2023\u002F02\u002FA-total-of-31-partners-from-thousands-of-industrial-scientific-digital-international-standards-and-other-organizations-in-Europe-and-beyond-make-up-the-project-collaboration.jpg",[21,770,772],{"id":771},"digital-link-qr-码是理想的数字产品护照赋能者",[28,773,774],{},"digital link QR 码是理想的数字产品护照赋能者",[14,776,777],{},"我们刚刚展示了 digital link QR 码如何 100% 符合欧盟对 DPP 的要求。但事情并未就此结束。在不久的将来，digital link 本身也将基本成为强制要求。",[14,779,780,781,784,785,789],{},"全球零售业和 GS1 已经设定了",[28,782,783],{},"2027 年的截止日期","，用于",[88,786,788],{"href":787},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics\u002F","从旧条形码过渡到 digital link QR 码","，即所谓的\"日出\"（Sunrise）。Digital link 也将成为常态。",[14,791,792,793],{},"因此，现在就开始在贵组织中实施 digital link 流程，您就能一举两得，通过一次明智的行动",[28,794,795],{},"同时为欧盟数字产品护照和 Sunrise 2027 做好准备。",[14,797,798,799,802,808,814],{},"使用我们的系统为您的产品创建 digital link QR 码既简单又快捷。您可以",[28,800,801],{},"用我们的",[88,803,805],{"href":804},"\u002F",[28,806,807],{},"digital link QR 演示生成器",[88,809,811],{"href":804,"rel":810,"target":100},[99,92],[28,812,813],{},"亲自试用。","只需输入产品的 GTIN 编号，即可获得一个 digital link、一个 QR 码，以及一个自动填充、可编辑的产品页面。",[14,816,817,818,823],{},"您有任何具体问题或特殊需求吗？请通过 ",[88,819,822],{"href":820,"rel":821,"target":100},"mailto:support@digital-link.com",[99,92],"support@digital-link.com"," 联系我们的专家。我们可以创建定制解决方案。",{"title":825,"searchDepth":826,"depth":826,"links":827},"",3,[828,830,833,834,837,838,847,848,851,852],{"id":23,"depth":829,"text":23},2,{"id":62,"depth":829,"text":65,"children":831},[832],{"id":76,"depth":826,"text":76},{"id":140,"depth":829,"text":141},{"id":211,"depth":829,"text":214,"children":835},[836],{"id":220,"depth":826,"text":221},{"id":278,"depth":829,"text":281},{"id":321,"depth":829,"text":324,"children":839},[840,841,842],{"id":346,"depth":826,"text":346},{"id":273,"depth":826,"text":273},{"id":425,"depth":826,"text":425,"children":843},[844,846],{"id":455,"depth":845,"text":455},4,{"id":496,"depth":845,"text":497},{"id":532,"depth":829,"text":535},{"id":578,"depth":829,"text":581,"children":849},[850],{"id":618,"depth":826,"text":619},{"id":743,"depth":829,"text":743},{"id":771,"depth":829,"text":774},"全面了解欧洲数字产品护照，以及采用 GS1 digital link QR 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