[{"data":1,"prerenderedAt":1189},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics":3,"related-\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics":1169},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":1156,"extension":1157,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":1158,"meta":1159,"navigation":1160,"ogImage":1161,"path":1162,"publishedAt":1163,"sections":6,"seo":1164,"sourcePath":1165,"stem":1166,"updatedAt":1167,"videos":6,"__hash__":1168},"pages\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics.md","GS1 digital link 基础 • Digital Link",null,{"type":8,"value":9,"toc":1097},"minimark",[10],[11,12,13,22,27,48,59,78,105,112,118,129,136,160,166,172,195,209,213,220,227,243,249,259,265,269,280,287,299,306,313,317,323,330,340,344,351,357,363,367,374,385,389,392,402,405,424,430,434,444,449,456,463,467,474,478,484,491,495,501,504,511,522,538,550,554,560,564,575,579,586,593,604,608,615,641,644,654,664,671,678,687,690,694,711,729,736,739,742,752,766,773,777,784,787,794,798,805,809,816,820,827,831,838,842,849,853,859,863,870,874,885,889,896,900,907,911,918,922,932,936,943,947,954,958,965,969,976,980,986,990,1002,1006,1013,1017,1023,1027,1034,1038,1045,1048,1055,1059,1066,1070,1080,1087,1094],"div",{},[14,15,16,17,21],"p",{},"GS1 digital link 究竟是什么？它是如何运作的？我为什么要使用它？它是强制的吗？从旧条形码过渡到",[18,19,20],"strong",{},"将实物产品连接到网络","、并实现更高效的产品追踪与供应链管理、改善后场作业、增强客户互动的 digital link QR 码，引出了许多问题。在这份详尽的指南中，您将找到所需的全部答案。",[23,24,26],"h2",{"id":25},"什么是-gs1-digital-link","什么是 GS1 digital link？​",[14,28,29,30,35,36,39,40,43,44,47],{},"简而言之，",[31,32,34],"a",{"href":33},"\u002Fgs1-digital-link\u002F","GS1 digital link"," ",[18,37,38],{},"将条形码转变为一个网址","。这样一来，有关",[18,41,42],{},"该物品的信息和附加数据便成为更广阔互联网的一部分","，使消费者、零售商、品牌所有者以及供应链中所有相关方都能访问范围广泛的",[18,45,46],{},"可更新产品信息","。它就像物联网，只是少了嵌入式传感器和微芯片。",[14,49,50,51,54,55,58],{},"随后，digital link 被",[18,52,53],{},"编码到二维条形码","（如 QR 码）中，作为数据载体附在产品上或印在其包装上。一旦被扫描，digital link QR 码就会",[18,56,57],{},"将用户重定向","到一个网络资源，以访问产品信息。",[14,60,61,62,65,66,69,70,73,74,77],{},"最有意思的是，如果在商店结账处使用 ",[18,63,64],{},"POS 扫描器","扫描 digital link QR 码，该码会",[18,67,68],{},"像任何其他条形码一样","工作，提供价格、SKU 等信息。但如果产品包装上的同一个码被",[18,71,72],{},"消费者的移动设备","扫描，它就会重定向到",[18,75,76],{},"相关内容或品牌自有的网页","。",[14,79,80,81,84,85,88,89,92,93,96,97,100,101,104],{},"当然，",[18,82,83],{},"FDA 批准的营养成分","和",[18,86,87],{},"欧盟数字产品护照","是首先会想到的落地页选项。但除此之外，产品还可以连接到",[18,90,91],{},"促销活动","的落地页、引导线上购物、提示下载",[18,94,95],{},"移动应用","、展示",[18,98,99],{},"操作视频","，或提供指向多个资源和平台（包括",[18,102,103],{},"社交媒体账户","）的网络链接列表。",[14,106,107,108,111],{},"这是每一位营销人员和所有运营经理的最狂野梦想，通过一个优化的解决方案得以实现，将",[18,109,110],{},"消费者信息、品牌忠诚度和供应链效率","融为一体。",[14,113,114,115,77],{},"再也不需要在水瓶或智能手机盒子上同时贴一个传统条形码和一个 QR 码（也许还有一个 RFID 标签）来提供不同层次的信息了。这是",[18,116,117],{},"一个统御一切的码",[14,119,120,121,124,125,128],{},"一个既传递",[18,122,123],{},"标准产品标识符","（如 GTIN），同时又能实现",[18,126,127],{},"根本性增强的消费者体验","的单一码。这就是 GS1 digital link 基础的精髓所在。",[130,131,133],"h3",{"id":132},"gs1-digital-link-如何改变我们与产品互动的方式",[18,134,135],{},"GS1 digital link 如何改变我们与产品互动的方式",[14,137,138,146,147,150,151,154,155,159],{},[31,139,145],{"href":140,"rel":141,"target":144},"https:\u002F\u002Fwww.gs1.org\u002Fstandards\u002Fgs1-digital-link",[142,143],"noreferrer","noopener","_blank","GS1 digital link 标准","支持对",[18,148,149],{},"准确的产品数据","进行",[18,152,153],{},"实时编辑","和维护。因此，例如在发生产品召回时，可以更改与 ",[31,156,158],{"href":157},"\u002F","digital link"," 相连的落地页，使任何扫描该码的人都能收到通知。",[14,161,162,163,77],{},"同样的规则也可用于向消费者提供更详细的产品信息。例如，用来",[18,164,165],{},"提升供应链的可见性",[14,167,168,169,77],{},"在多个行业（如消费电子或制药）中，产品信息往往是多语言的；借助 GS1 digital link，可以确保用户在扫描码后被直接送往",[18,170,171],{},"使用其首选语言呈现信息的页面",[173,174,175,188],"figure",{},[176,177,178,181],"picture",{},[179,180],"source",{},[182,183],"img",{"alt":184,"height":185,"src":186,"width":187},"GS1 digital link 落地页",672,"\u002Fimages\u002F2022\u002F11\u002Fdigital-link-landingpage.jpg",400,[189,190,191],"figcaption",{},[31,192,194],{"href":193},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases\u002F","GS1 digital link 落地页示例",[14,196,197,200,201,208],{},[31,198,34],{"href":199},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology\u002F"," 展现了一个未来愿景：经典的线性",[18,202,203,204],{},"条形码将被信息丰富的 ",[31,205,207],{"href":206},"\u002Fproduct\u002Fgs1-qr-codes\u002F","GS1 QR 码","所取代，人人都能用它来访问为自身需求量身定制的信息。",[130,210,212],{"id":211},"为-sunrise-2027-做好准备","为 Sunrise 2027 做好准备",[14,214,215,216,219],{},"一个新时代正在临近。零售业与 GS1 权威机构已将 2027 年设定为",[18,217,218],{},"从线性条形码向数据丰富的 digital link 二维码过渡","的里程碑时间点，覆盖产品包装。",[14,221,222,223,226],{},"到那时，所有零售商都应能够在 POS 处扫描二维码，包括那些编码了 digital link 的码。随着越来越多的制造商已经转向更智能的 GS1 digital link 标准，从而",[18,224,225],{},"赢得决定性的竞争优势","，零售商也在努力升级其 POS 系统，以便能够处理这些新的、增强的码。",[14,228,229,234,235,238,239,242],{},[31,230,233],{"href":231,"rel":232,"target":144},"https:\u002F\u002Fwww.gs1.org\u002F",[142,143],"GS1"," 美国的一份报告发现，",[18,236,237],{},"82% 的零售商和 93% 的制造企业支持","在未来几年内",[18,240,241],{},"从线性条形码向二维码迁移","。GS1 自身已经与三家美国大型零售商及其解决方案供应商开展了一项\"测试套件\"试点，以评估准备情况。",[14,244,245,246,77],{},"即使在 Sunrise 2027 之后，digital link QR 码和传统条形码还会共存一段时间，但这一转变仍将",[18,247,248],{},"对众多行业产生重大影响",[14,250,251,252,255,256,77],{},"首先，将",[18,253,254],{},"激光扫描器升级为能够完整捕捉 QR 码的二维成像读取器","，对零售商来说将是一大挑战，而传统的包装和标签印刷流程可能需要整合",[18,257,258],{},"数字印刷技术",[14,260,261,262,77],{},"至关重要的是，对于所有相关行业的企业而言，要",[18,263,264],{},"现在就开始为 digital link 革命做准备",[23,266,268],{"id":267},"为什么使用-gs1-digital-link","为什么使用 GS1 digital link？",[14,270,271,272,275,276,279],{},"您应该使用 GS1 digital link 来为您的品牌和产品提供面向未来的保障。Digital link 是",[18,273,274],{},"数字时代的产品 ID","。各行各业中新标准的早期采用者正在为自己",[18,277,278],{},"建立竞争优势","，抓住塑造市场的机遇。",[14,281,282,283,286],{},"越来越多的品牌已经在自己的产品包装中实施 digital link，并率先测试用于",[18,284,285],{},"供应链管理、库存追踪和质量控制","的创新理念和解决方案。",[173,288,289],{},[176,290,291,293],{},[179,292],{},[182,294],{"alt":295,"height":296,"src":297,"width":298},"为什么现在就要用 Digital Link",440,"\u002Fimages\u002F2022\u002F11\u002FWhy-Digital-Link-Now_.jpg",728,[14,300,301,302,305],{},"而这一切发生在 ",[18,303,304],{},"Sunrise 2027 截止日期之前很久","，这个日期是 GS1 权威机构和行业领导者为从老式条形码向二维码和 digital link 迁移而设定的。",[14,307,308,309,312],{},"其与生俱来的多功能性使 digital link 非常适合",[18,310,311],{},"跨多个行业","的各种应用。品牌或零售商可以使用 digital link QR 码来提升供应链可见性、提供强制或相关的消费者信息、提高品牌忠诚度，等等。",[130,314,316],{"id":315},"gs1-digital-link-让合规变得轻而易举","GS1 digital link 让合规变得轻而易举",[14,318,319,320,77],{},"GS1 digital link 标准让产品制造商更容易向客户",[18,321,322],{},"提供强制信息",[14,324,325,326,329],{},"在美国，FDA 要求所有食品和饮料商品都配有",[18,327,328],{},"更新的营养成分表","。在欧盟，很快将要求所有在欧盟内流通的商品都配备一份官方数字产品护照。",[14,331,332,333,336,337,77],{},"Digital link 允许制造商将这些信息编码为数字格式，便于通过 QR 码或其他数据载体（如 Data Matrix）与客户分享。这不仅",[18,334,335],{},"节省时间和金钱","，还有助于确保符合法规。随着越来越多的政府采纳类似要求，digital link 有望成为",[18,338,339],{},"全球供应链中不可或缺的一部分",[130,341,343],{"id":342},"gs1-digital-link-释放产品包装上的空间","GS1 digital link 释放产品包装上的空间",[14,345,346,347,350],{},"GS1 digital link 框架允许产品制造商在其产品包装上使用",[18,348,349],{},"单一的码","，它既能作为传统条形码，又能作为动态 QR 码工作。",[14,352,353,354,77],{},"这样一来，制造商就不需要在产品上放置多个数据载体（一个独立的条形码、一个 QR 码，也许还有 RFID 标签），从而释放了包装上的空间并",[18,355,356],{},"减少了信息噪音",[14,358,359,360,77],{},"这使它非常适合用在可用空间有限的产品上，例如",[18,361,362],{},"化妆品和食品",[130,364,366],{"id":365},"gs1-digital-link-帮助企业以更精简更高效的方式运营","GS1 digital link 帮助企业以更精简、更高效的方式运营",[14,368,369,370,373],{},"通过将有关生产和分销的信息数字化，digital link 让企业更容易",[18,371,372],{},"追踪和追溯产品","，确保整个供应链中的产品数据准确、透明、高效且可持续。",[14,375,376,377,380,381,384],{},"尤其当与",[18,378,379],{},"区块链技术","结合时，GS1 digital link 标准能够实现简化且集成的可追溯性，从而",[18,382,383],{},"改善库存和订购","。这是一个双赢的局面，为品牌、零售商、解决方案供应商、贸易伙伴和消费者带来巨大益处。",[130,386,388],{"id":387},"gs1-digital-link-使品牌所有者能够更轻松地与客户建立联系","GS1 digital link 使品牌所有者能够更轻松地与客户建立联系",[14,390,391],{},"如今，每个人都熟悉动态 QR 码的强大能力，我们都知道它们在现实世界中分享始终更新的数字内容方面有多么有效。",[14,393,394,395,398,399,77],{},"可以把 digital link 视为通过最重要的品牌自有渠道，即",[18,396,397],{},"产品本身","，来",[18,400,401],{},"与用户和客户互动的更高层次",[14,403,404],{},"GS1 digital link 是一个能够彻底重新构想消费者体验的平台。只需扫一下码，能分享的内容便无穷无尽。",[14,406,407,408,411,412,415,416,419,420,423],{},"一个包含更多产品信息、",[18,409,410],{},"操作方法、教程或食谱","的网页。一份以其首选语言呈现的无纸化",[18,413,414],{},"说明手册","，节省纸张和印刷成本。一系列视频。一个",[18,417,418],{},"下载移动应用","的快捷链接。一项营销促销。一个在线购物平台。所有品牌社交媒体账户。一个",[18,421,422],{},"bio 链接式的页面","，其中列出上述所有内容以及更多的网络链接。",[14,425,426,427,77],{},"Digital link 为所有实物物品增添了一个",[18,428,429],{},"有价值的数字层",[130,431,433],{"id":432},"gs1-digital-link-为所有行业带来益处","GS1 digital link 为所有行业带来益处",[14,435,436,437,440,441,77],{},"GS1 digital link 标准的影响并不局限于单一领域或少数几个行业。以下只是",[18,438,439],{},"不同领域应用","的几个 ",[31,442,443],{"href":193},"GS1 digital link 示例",[445,446,448],"h4",{"id":447},"服装领域的-gs1-digital-link","服装领域的 GS1 digital link",[14,450,451,452,455],{},"GS1 digital link 标准为时尚和服装产品提供了一种",[18,453,454],{},"保证真实性","的方法，即为每件物品创建一个唯一标识符，用于在其整个生命周期中对其进行追踪。",[14,457,458,459,462],{},"这使利益相关者能够",[18,460,461],{},"验证物品是正品","且未被篡改，确保消费者获得他们期望的优质产品。",[445,464,466],{"id":465},"汽车领域的-gs1-digital-link","汽车领域的 GS1 digital link",[14,468,469,470,473],{},"这一新标准有可能通过让车辆在其整个生命周期中被",[18,471,472],{},"数字化识别和追踪","，从而彻底改变汽车行业。这将实现前所未有的透明度和可追溯性，并使召回程序更加高效。",[445,475,477],{"id":476},"消费品领域的-gs1-digital-link","消费品领域的 GS1 digital link",[14,479,480,481,77],{},"Digital link 可用于追踪库存水平，",[18,482,483],{},"减少浪费并提高效率",[14,485,486,487,490],{},"对于消费品行业而言，digital link 在",[18,488,489],{},"成本节约、可持续性和客户满意度","方面代表着一次重大飞跃。",[445,492,494],{"id":493},"食品和饮料领域的-gs1-digital-link","食品和饮料领域的 GS1 digital link",[14,496,497,498,77],{},"通过用单一的、可被任何配备摄像头的智能手机或设备读取的二维码来取代多个条形码，GS1 digital link 标准让品牌更容易在整个供应链中追踪产品，也让消费者更容易",[18,499,500],{},"获取有关所购产品的信息",[14,502,503],{},"例如，这就是巴西乳制品品牌 Tirolez 应用 digital link 的一个现实案例。该公司早早决定从条形码转向 digital link，使其成为最早的成功案例之一。",[14,505,506,507,510],{},"此前，他们的条形码只包含 EAN 编号；如今借助他们的 digital link QR 码，收银员可以打开产品信息，而用智能手机扫描的消费者则可以",[18,508,509],{},"探索品牌精选的内容","。在此案例中，是一个定制网页，包含有关配料、购买选项、通过 WhatsApp 提供的客户支持以及社交媒体资料的信息。",[173,512,513],{},[176,514,515,517],{},[179,516],{},[182,518],{"alt":519,"height":520,"src":521,"width":298},"queijo mussarela tirolez",408,"\u002Fimages\u002F2022\u002F11\u002Fqueijo-mussarela-tirolez.jpg",[14,523,524,525,530,531,535],{},"您可以在",[31,526,529],{"href":527,"rel":528,"target":144},"https:\u002F\u002Fdigitag.azurewebsites.net\u002F01\u002F07896030502019\u002F10\u002F0000006413263\u002F21\u002F1395270000034?11=220118&17=220128&3103=000228&3922=682",[142,143],"此处","访问这个 ",[31,532,158],{"href":527,"rel":533,"target":144},[142,143,534],"nofollow",[31,536,77],{"href":527,"rel":537,"target":144},[142,143],[445,539,541],{"id":540},"",[176,542,543,545],{},[179,544],{},[182,546],{"alt":547,"height":548,"src":549,"width":298},"Tirolez Digital Link 1",436,"\u002Fimages\u002F2022\u002F11\u002FTirolez-Digital-Link-1.jpg",[445,551,553],{"id":552},"医疗保健领域的-gs1-digital-link","医疗保健领域的 GS1 digital link",[14,555,556,557,77],{},"借助 digital link，患者和医疗专业人员可以扫描医疗产品上的单一码，访问对各自而言尤为相关的",[18,558,559],{},"定制化、详细信息",[445,561,563],{"id":562},"零售领域的-gs1-digital-link","零售领域的 GS1 digital link",[14,565,566,567,570,571,574],{},"Digital link 有助于提升零售商运营中的安全性和效率，例如无论问题产品身在何处都能",[18,568,569],{},"标记被召回或假冒的产品","、",[18,572,573],{},"对即将过期的商品自动打折","，以及改善 B2B 数据共享流程。",[130,576,578],{"id":577},"gs1-digital-link-是一款全新而强大的-seo-工具","GS1 digital link 是一款全新而强大的 SEO 工具",[14,580,581,582,585],{},"自从谷歌从\"搜索\"转向\"知识\"以来，",[18,583,584],{},"结构化数据","对于网页的定位和排名，一言以蔽之即 SEO，变得越来越重要。",[14,587,588,589,592],{},"Digital link 提供了丰富的",[18,590,591],{},"细粒度、干净、结构化且可靠的信息","，将核心产品数据与各类附加内容层连接在一个不断扩展的知识图谱中，这使 digital link 本身成为营销人员工具箱中一个了不起的补充。",[14,594,595,596,599,600,603],{},"Digital link 提供的结构化数据，结合品牌内容，将在提供增强的客户体验和更好、",[18,597,598],{},"更相关的搜索结果","方面发挥关键作用。同时，它还实现了一种全新且更令人满意的",[18,601,602],{},"视觉搜索","方式，其对用户行为的影响仍有待发掘。",[23,605,607],{"id":606},"gs1-digital-link-是如何运作的","GS1 digital link 是如何运作的？",[14,609,610,611,614],{},"GS1 digital link 通过在",[18,612,613],{},"标准产品识别方案与互联网之间架起一座桥梁","来运作。为了做到这一点，并在此过程中实现多重链接和智能重定向，需要几个组成部分：",[616,617,618,629,635],"ul",{},[619,620,621,622,625,626],"li",{},"一个",[18,623,624],{},"域名","和一个",[18,627,628],{},"标识符",[619,630,631,632],{},"一个用于容纳二者的网络 ",[18,633,634],{},"URI",[619,636,637,638],{},"一个用于处理该链接的",[18,639,640],{},"解析器",[130,642,643],{"id":643},"终结一切标准的标准",[14,645,646,647,650,651,77],{},"从技术上讲，digital link 是一种基于标准的结构，它定义了",[18,648,649],{},"将数据载体","（同样是 QR 码、Data Matrix 等）",[18,652,653],{},"连接到网络的链接的语法和架构",[14,655,656,657,660,661,77],{},"这一切始于",[18,658,659],{},"将域名和产品标识符编码","到 digital link 格式的 URI 中，该 URI 随后将被嵌入数据载体。您想知道什么是 URI 吗？您应该熟悉无处不在的术语 URL（统一资源定位符的缩写）。其实，URL 只不过是 URI（统一资源标识符）的一个子类型。URI 是一串字符，它按照一套特定规则",[18,662,663],{},"唯一地标识某个事物",[14,665,666,667,670],{},"一旦读取了 digital link，",[18,668,669],{},"URI 便由解析器进行解读","，解析器将访问者重定向到适当的链接或内容。",[14,672,673,674,677],{},"因此，",[18,675,676],{},"包含 digital link 的同一个码可能触发不同的行为","，或根据是谁在扫描它、以及使用何种软件和设备（手机或其他），引导至不同的在线资源和附加数据。",[14,679,680,681,686],{},"关于 digital link 背后技术的更深入分析，可在我们的 ",[31,682,683],{"href":199},[18,684,685],{},"GS1 digital link 实施指南","中找到。",[23,688,145],{"id":689},"gs1-digital-link-标准",[130,691,693],{"id":692},"什么是-gs1-digital-link-标准","什么是 GS1 digital link 标准？",[14,695,696,697,702,703,706,707,710],{},"GS1 digital link 标准由",[31,698,701],{"href":699,"rel":700,"target":144},"https:\u002F\u002Fwww.gs1.org\u002Fdocs\u002FDigital-Link\u002FGS1_Digital_link_Standard_i1.1.pdf",[142,143,534],"一套详细规范","组成，使",[18,704,705],{},"传统产品标识符","（编码在线性条形码中）能够",[18,708,709],{},"演变为","实物产品与其在线可用数据之间的链接。",[14,712,713,714,717,718,721,722,725,726,77],{},"这些规范详细描述了 ",[18,715,716],{},"digital link 网络 URI 的有效结构和语法","，列出了产品可用的所有",[18,719,720],{},"标识符类型","、限定符和属性，定义了",[18,723,724],{},"解析 digital link 的服务器","应如何运作，并且总体上涵盖了实施 digital link 所需的",[18,727,728],{},"所有政策和资源",[14,730,731,732,735],{},"GS1 digital link 标准由 GS1 开发，这是一个为商业通信开发和维护全球标准的国际组织。这些标准（如 UPC、EAN 等）被全球 150 个国家的",[18,733,734],{},"超过两百万家公司","所使用，其中包括一些零售业的巨头。",[130,737,738],{"id":738},"连接产品与数字世界的全球标准",[14,740,741],{},"自 20 世纪 40 年代末发明以来，条形码已经走过了漫长的道路。",[14,743,744,745,748,749,77],{},"一维条形码，即如今大多数商店产品上的那种线性黑白条形码，最初是作为",[18,746,747],{},"加快结账流程","的一种方式而开发的。这些码将信息存储在一串可从左到右读取的黑条和白色间隔中，",[18,750,751],{},"最多可容纳 85 个字符",[14,753,754,755,758,759,762,763,77],{},"从 20 世纪 80 年代开始，二维码被引入。二维码使用图案、方块、点和其他几何形状，就无处不在的 QR 码而言，将可用于编码信息的空间扩展到 ",[18,756,757],{},"4,296 个字母数字字符","。随后，随着 21 世纪 10 年代初",[18,760,761],{},"动态 QR 码","的发明，通过在 QR 码中嵌入可重定向到任何在线资源的短 URL，",[18,764,765],{},"数据存储限制几乎消失了",[14,767,768,769,772],{},"Digital link 是",[18,770,771],{},"条形码演进的下一步","。它将彻底改变我们体验产品和实物物品的方式。",[23,774,776],{"id":775},"gs1-digital-link-术语表","GS1 digital link 术语表",[14,778,779,780,783],{},"尽管 digital link 技术基于",[18,781,782],{},"现有且成熟的标准和协议","，但围绕它的每一次对话中涉及的技术术语之多，可能令人不知所措。",[14,785,786],{},"虽然几乎每个人都知道 QR 码是什么，但也许并非所有制造商的营销专业人员或物流经理都精通 linktype 参数。",[14,788,789,790,793],{},"这就是为什么我们整理了这份",[18,791,792],{},"全面且持续更新的术语表","，以帮助理解 GS1 digital link 标准背后的基本概念。",[445,795,797],{"id":796},"应用标识符application-identifiers","应用标识符（Application identifiers）",[14,799,800,801,804],{},"应用标识符用于",[18,802,803],{},"标识可用于访问资源的应用","。它们常被用来限制对资源的访问，或指定访问该资源所需的身份验证。",[445,806,808],{"id":807},"条形码barcode","条形码（Barcode）",[14,810,811,812,815],{},"一种可用于",[18,813,814],{},"存储有关物品或产品信息","的机器可读码。条形码在零售场景中常被用于追踪库存和价格信息。Digital link 的兴起正赋予条形码全新的含义和角色。",[445,817,819],{"id":818},"上下文参数context-parameter","上下文参数（Context parameter）",[14,821,822,823,826],{},"上下文参数是作为 URL 一部分传递的标识符，它",[18,824,825],{},"提供有关所链接资源的附加上下文信息","。它用于识别应在何种上下文中执行某个操作。",[445,828,830],{"id":829},"域名domain","域名（Domain）",[14,832,833,834,837],{},"用于",[18,835,836],{},"在互联网上标识网站","的唯一名称。域名通常由两个或更多部分组成，以句点分隔。例如，GS1 美国的域名是\"gs1us.org\"。域名是 digital link 结构中不可或缺的一部分。",[445,839,841],{"id":840},"编码encode","编码（Encode）",[14,843,844,845,848],{},"使用算法或密码",[18,846,847],{},"将数据转换为另一种格式","，使其只能由知道密钥的人解码。例如，可以将一个 URL 编码到 QR 码中，这样任何具备 QR 码读取能力的设备（如任何带摄像头的智能手机）只需简单扫描即可读取它。",[445,850,852],{"id":851},"html-页面html-page","HTML 页面（HTML page）",[14,854,855,856,77],{},"HTML 页面是用 HTML 编写的文档。它包含定义页面结构和布局的标记，可用于",[18,857,858],{},"创建带有动态内容的交互式页面",[445,860,862],{"id":861},"http-链接头http-link-header","HTTP 链接头（HTTP link header）",[14,864,865,866,869],{},"用于指定",[18,867,868],{},"资源的位置","。它作为 HTTP 请求的一部分发送，包含资源的 URL。",[445,871,873],{"id":872},"标识符identifier","标识符（Identifier）",[14,875,876,877,880,881,884],{},"标识符是",[18,878,879],{},"为产品","或其他实体分配的、用于识别目的的",[18,882,883],{},"唯一字符串","。该字符串用于在线上和线下识别产品，它更为人所熟知的形式是条形码编号。标识符帮助企业追踪其产品，并确保每件物品都有唯一的 ID。标识符是 GS1 digital link 标准中的一个基本概念，也是其 URI 结构的关键部分。",[445,886,888],{"id":887},"json-对象json-object","JSON 对象（JSON Object）",[14,890,891,892,895],{},"JSON 对象是以 JavaScript 对象表示法（JSON）格式表示的一段数据。它是一种以",[18,893,894],{},"人类可读和机器可读","格式表示数据的方式。",[445,897,899],{"id":898},"线性条形码linear-barcode","线性条形码（Linear barcode）",[14,901,902,903,906],{},"线性条形码是一种将数据编码在",[18,904,905],{},"一维阵列","中的条形码，与 QR 码等二维码不同。它是最常见的条形码类型，用于编码产品 ID 和追踪编号等信息。Digital link 建立在无处不在的条形码标准之上，从而创造出一个新框架。",[445,908,910],{"id":909},"linktype-参数linktype-parameter","Linktype 参数（Linktype parameter）",[14,912,913,914,917],{},"linktype（或 link type）参数用于",[18,915,916],{},"指定应使用哪种链接类型","来访问资源。它可用于指定 URL 应通过 HTTP 链接头访问，还是通过 HTML 页面访问。",[445,919,921],{"id":920},"媒体类型media-type","媒体类型（Media type）",[14,923,924,925,928,929,931],{},"媒体类型是一种",[18,926,927],{},"可用于表示数据","的文件类型。它可用于指定文档的格式或文件的编码。媒体类型常被用来指示文件的内容或文件的用途，对于创建",[18,930,584],{},"至关重要。",[445,933,935],{"id":934},"nfc-标签nfc-tag","NFC 标签（NFC tag）",[14,937,938,939,942],{},"一种射频识别（RFID）标签，它",[18,940,941],{},"使用近场通信（NFC）","技术与智能手机等支持 NFC 的设备通信。NFC 标签可以像 QR 码一样，在被支持 NFC 的设备轻触时打开网站或应用上的数字页面。它们计划作为 digital link 的一种数据载体类型提供。",[445,944,946],{"id":945},"产品信息页面product-information-page","产品信息页面（Product information page）",[14,948,949,950,953],{},"产品信息页面是一个",[18,951,952],{},"包含有关特定产品或产品类别详细信息","的网页。",[445,955,957],{"id":956},"qr-码qr-code","QR 码（QR code）",[14,959,960,961,964],{},"一种可由智能手机和其他配备摄像头的设备读取的二维条形码。QR 码中可以编码各种类型的数据，包括 URL。扫描时，QR 码可以自动打开网站或应用上的数字页面。这正是 QR 码成为 digital link ",[18,962,963],{},"完美数据载体","的原因。",[445,966,968],{"id":967},"查询参数query-parameter","查询参数（Query parameter）",[14,970,971,972,975],{},"查询参数是作为查询字符串一部分传递的",[18,973,974],{},"一段信息","。它用于指定搜索的条件或某个操作的参数。",[445,977,979],{"id":978},"重定向请求redirect-requests","重定向请求（Redirect requests）",[14,981,982,983,77],{},"重定向请求是一种用于向服务器请求重定向响应的 HTTP 请求。重定向是服务器发出的一种响应，告知客户端它应当",[18,984,985],{},"前往另一个 URL",[445,987,989],{"id":988},"解析器resolver","解析器（Resolver）",[14,991,992,993,997,998,1001],{},"解析器是一种计算机系统，它使用解析器描述文件将数字标识符转换为更有意义、人类可读的标签。就 ",[31,994,996],{"href":995},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-resolver\u002F","GS1 digital link 解析器","而言，它",[18,999,1000],{},"验证并处理其接收到的 URI","，将访问者重定向到最合适的目的地。",[445,1003,1005],{"id":1004},"rfid-标签rfid-tag","RFID 标签（RFID Tag）",[14,1007,1008,1009,1012],{},"一种使用",[18,1010,1011],{},"射频识别（RFID）","技术与智能手机等支持 RFID 的设备通信的标签。RFID 标签可以像 QR 码和 NFC 标签一样，在被支持 RFID 的设备轻触时打开网站或应用上的数字页面。",[445,1014,1016],{"id":1015},"解决方案供应商solution-providers","解决方案供应商（Solution providers）",[14,1018,1019,1020,77],{},"提供软件或服务、帮助企业解决问题的公司。它们可用于改善供应链管理、产品开发和客户服务。在 digital link 的语境下，解决方案供应商可以为实施 GS1 digital link 标准的品牌所有者或零售商",[18,1021,1022],{},"充当解析器",[445,1024,1026],{"id":1025},"供应链supply-chains","供应链（Supply chains）",[14,1028,1029,1030,1033],{},"由参与",[18,1031,1032],{},"商品和服务的生产与分销","的企业和组织构成的网络。它们可以被利用来提高运营效率并降低商品和服务的成本。",[445,1035,1037],{"id":1036},"目标-urltarget-url","目标 URL（Target URL）",[14,1039,1040,1041,1044],{},"目标 URL 是",[18,1042,1043],{},"重定向的目的地 URL","。当客户端请求一个重定向到另一个 URL 的 URL 时，原始 URL 将显示在浏览器的历史记录列表中。",[445,1046,634],{"id":1047},"uri",[14,1049,1050,1051,1054],{},"统一资源标识符，可用于识别实物产品和位置。URI 常用于网址，但 GS1 digital link 标准更进一步，将 URI 用作",[18,1052,1053],{},"把实物物品连接到数字信息","的方式。",[445,1056,1058],{"id":1057},"网络-uriweb-uri","网络 URI（Web URI）",[14,1060,1061,1062,1065],{},"网络 URI 是一串唯一的字符，用于标识",[18,1063,1064],{},"互联网上的特定网页","。网络 URI 常用于网址，但它们也可用于标识其他类型的数字内容，如文档、图像和视频。GS1 digital link 标准建立在现有的网络 URI 标准之上，提供了一种将实物产品与其对应数字内容相连接的方式。",[130,1067,1069],{"id":1068},"digital-link-是条形码的未来","Digital link 是条形码的未来",[14,1071,1072,1073,1076,1077,77],{},"Digital link 比传统条形码更高效，任何品牌都可以用它来为其",[18,1074,1075],{},"营销和物流部门","及消费者",[18,1078,1079],{},"创造价值",[14,1081,1082,1083,1086],{},"为您的包装添加一个 digital link QR 码，可以让您的产品更易于访问，并对所访问的内容有更多掌控。这将使您能够为客户提供有价值的信息并与他们",[18,1084,1085],{},"建立忠诚度","。用单一的码分享您的网站或有关某产品线的重要信息将变得更加容易。",[14,1088,1089,1090,1093],{},"总的来说，GS1 digital link 标准凭借其巨大的",[18,1091,1092],{},"灵活性和多功能性","，是任何规模企业的绝佳选择。有了这些优势，很难想象不以某种形式使用 digital link！",[14,1095,1096],{},"您准备好开始使用 digital link 了吗？",{"title":540,"searchDepth":1098,"depth":1098,"links":1099},3,[1100,1105,1122,1125,1129],{"id":25,"depth":1101,"text":26,"children":1102},2,[1103,1104],{"id":132,"depth":1098,"text":135},{"id":211,"depth":1098,"text":212},{"id":267,"depth":1101,"text":268,"children":1106},[1107,1108,1109,1110,1111,1121],{"id":315,"depth":1098,"text":316},{"id":342,"depth":1098,"text":343},{"id":365,"depth":1098,"text":366},{"id":387,"depth":1098,"text":388},{"id":432,"depth":1098,"text":433,"children":1112},[1113,1115,1116,1117,1118,1119,1120],{"id":447,"depth":1114,"text":448},4,{"id":465,"depth":1114,"text":466},{"id":476,"depth":1114,"text":477},{"id":493,"depth":1114,"text":494},{"id":540,"depth":1114,"text":540},{"id":552,"depth":1114,"text":553},{"id":562,"depth":1114,"text":563},{"id":577,"depth":1098,"text":578},{"id":606,"depth":1101,"text":607,"children":1123},[1124],{"id":643,"depth":1098,"text":643},{"id":689,"depth":1101,"text":145,"children":1126},[1127,1128],{"id":692,"depth":1098,"text":693},{"id":738,"depth":1098,"text":738},{"id":775,"depth":1101,"text":776,"children":1130},[1131,1132,1133,1134,1135,1136,1137,1138,1139,1140,1141,1142,1143,1144,1145,1146,1147,1148,1149,1150,1151,1152,1153,1154,1155],{"id":796,"depth":1114,"text":797},{"id":807,"depth":1114,"text":808},{"id":818,"depth":1114,"text":819},{"id":829,"depth":1114,"text":830},{"id":840,"depth":1114,"text":841},{"id":851,"depth":1114,"text":852},{"id":861,"depth":1114,"text":862},{"id":872,"depth":1114,"text":873},{"id":887,"depth":1114,"text":888},{"id":898,"depth":1114,"text":899},{"id":909,"depth":1114,"text":910},{"id":920,"depth":1114,"text":921},{"id":934,"depth":1114,"text":935},{"id":945,"depth":1114,"text":946},{"id":956,"depth":1114,"text":957},{"id":967,"depth":1114,"text":968},{"id":978,"depth":1114,"text":979},{"id":988,"depth":1114,"text":989},{"id":1004,"depth":1114,"text":1005},{"id":1015,"depth":1114,"text":1016},{"id":1025,"depth":1114,"text":1026},{"id":1036,"depth":1114,"text":1037},{"id":1047,"depth":1114,"text":634},{"id":1057,"depth":1114,"text":1058},{"id":1068,"depth":1098,"text":1069},"什么是 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码的基础知识，一次讲清楚。","md","article",{},true,"\u002Fimages\u002F2022\u002F11\u002FGS1-digital-link-basics.jpg","\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics","2024-07-01T18:17:20+02:00",{"title":5,"description":1156},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics\u002F","zh-hans\u002Fguides\u002Fgs1-digital-link-basics","2024-09-05T14:50:38+02:00","gsPeOs4OA2SOIoOWSjrUlrfL_xmDVmE-ob_2c3wPkYY",[1170,1176,1182],{"path":1171,"sourcePath":1172,"title":1173,"heading":6,"ogImage":1174,"publishedAt":1175},"\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport","\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport\u002F","欧盟洗涤剂法规数字产品护照","\u002Fimages\u002F2026\u002F03\u002FEU-Detergents-Regulation-Digital-Product-Passport.webp","2026-03-30T18:45:23+02:00",{"path":1177,"sourcePath":1178,"title":1179,"heading":6,"ogImage":1180,"publishedAt":1181},"\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation","\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation\u002F","欧盟建筑产品法规 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