[{"data":1,"prerenderedAt":706},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases":3,"related-\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases":686},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":673,"extension":674,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":675,"meta":676,"navigation":677,"ogImage":678,"path":679,"publishedAt":680,"sections":6,"seo":681,"sourcePath":682,"stem":683,"updatedAt":684,"videos":6,"__hash__":685},"pages\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases.md","GS1 digital link 示例与用例 • Digital Link",null,{"type":8,"value":9,"toc":656},"minimark",[10],[11,12,13,30,35,55,71,94,97,102,125,135,138,142,154,169,172,176,188,206,216,223,230,234,247,260,269,276,283,290,294,300,311,326,337,344,348,351,354,364,367,370,373,377,384,391,419,426,436,440,454,457,508,512,519,537,544,554,568,575,579,586,596,602,605,637,643,649],"div",{},[14,15,16,17,21,22,25,26,29],"p",{},"您是否正在寻找有关新的 GS1 digital link 标准如何应用以",[18,19,20],"strong",{},"改善您业务的可操作示例？","您是否需要",[18,23,24],{},"灵感和有力的用例","，来展示 digital link 将为",[18,27,28],{},"所有领域、流程和利益相关者","带来的诸多益处？那么您来对地方了。在本页面上，我们将带您了解 digital link 最有前景、最激动人心的应用，并给出一些真实的 GS1 digital link 示例。",[31,32,34],"h2",{"id":33},"gs1-digital-link-示例","GS1 digital link 示例",[14,36,37,42,43,46,47,50,51,54],{},[38,39,41],"a",{"href":40},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology\u002F","GS1 digital link 技术","必将永远改变我们与产品互动的方式：一个既可被商店的",[18,44,45],{},"条形码扫描器读取","、",[18,48,49],{},"又可被任何智能手机摄像头读取","的单一 QR 码，根据读取者的不同提供不同的信息和体验。我们谈论的是",[18,52,53],{},"供应链管理、零售和营销","的一场真正革命。",[14,56,57,58,61,62,65,66,70],{},"然而，尽管全球权威机构为",[18,59,60],{},"从旧条形码向 digital link 过渡","而设定的 ",[18,63,64],{},"2027 年截止日期","（说的就是你，",[38,67,69],{"href":68},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics\u002F","Sunrise 2027","）正越来越近，各公司也已经在其流程中实施新标准，但 digital link 实际应用的例子在网上仍然难以找到。",[14,72,73,74,77,78,81,82,85,86,89,90,93],{},"这就是为什么我们在此挑选并汇集了全球不同行业企业",[18,75,76],{},"应用 digital link 的最佳示例","，作为灵感来源，供您改善",[18,79,80],{},"可追溯性","、轻松提供",[18,83,84],{},"详细产品信息","、提升",[18,87,88],{},"客户忠诚度","、保证",[18,91,92],{},"物品真实性（防伪）","等等。",[14,95,96],{},"让我们来看看它们。",[98,99,101],"h3",{"id":100},"frieslandcampina-的-digital-link-示例","FrieslandCampina 的 digital link 示例",[14,103,104,113,114,117,118,124],{},[38,105,112],{"href":106,"rel":107,"target":111},"https:\u002F\u002Fwww.frieslandcampina.com\u002F",[108,109,110],"noreferrer","noopener","nofollow","_blank","FrieslandCampina"," 是全球",[18,115,116],{},"最大的乳制品公司","之一，它为亚洲市场部署了 digital link，使用",[18,119,120,121],{},"印在 Friso 奶粉罐底部的 QR 码作为",[38,122,123],{"href":40},"数据载体的 GS1 digital link 技术","。",[14,126,127,128,131,132,124],{},"通过扫描产品上的 QR 码，消费者最终会来到",[18,129,130],{},"一个展示产品原产地的网站","。访问者可以了解他们的 Friso 奶粉的原产地，查看它是否真的是 Friso 的奶粉，并在不久的将来",[18,133,134],{},"直接为产品付款",[14,136,137],{},"FrieslandCampina 的 Rob Van Stek 表示：\"通过这种方式，我们让父母能够基于透明的信息做出明智的购买决定。\"",[98,139,141],{"id":140},"datalink-的-digital-link-示例","Datalink 的 digital link 示例",[14,143,144,147,148,153],{},[18,145,146],{},"巴西电缆制造商"," ",[38,149,152],{"href":150,"rel":151,"target":111},"https:\u002F\u002Fafdatalink.com.br\u002F",[108,109,110],"Datalink"," 通过在其产品上应用 digital link QR 码来改善客户的用户体验，该码一经扫描便会重定向到该特定电缆的手册和教程。",[155,156,157],"figure",{},[158,159,160,163],"picture",{},[161,162],"source",{},[164,165],"img",{"alt":141,"height":166,"src":167,"width":168},441,"\u002Fimages\u002F2022\u002F12\u002FDatalink-digital-link-example.jpg",729,[14,170,171],{},"这是巴西首个由 digital link 增强的商业产品。",[98,173,175],{"id":174},"sondia-的-digital-link-示例","Sondia 的 digital link 示例",[14,177,178,179,147,182,187],{},"Sonderegger 兄弟在新冠疫情初期于瑞士创立了他们的",[18,180,181],{},"口罩制造初创公司",[38,183,186],{"href":184,"rel":185,"target":111},"https:\u002F\u002Fsondia.ch\u002F",[108,109,110],"Sondia","，以解决口罩生产和交付中的瓶颈问题，而安全至今仍是该公司最关注的问题。",[14,189,190,191,199,200,202,203,124],{},"Sondia 通过",[18,192,193,194,198],{},"为每一包口罩附加一个唯一的 ",[38,195,197],{"href":196},"\u002F","digital link"," 来应对这一问题。","每个装有 50 只口罩的独立分发盒现在都带有独立标记，并配有有效期和序列号。这种精确的标记既用于",[18,201,80],{},"，也用于内部",[18,204,205],{},"质量控制",[155,207,208],{},[158,209,210,212],{},[161,211],{},[164,213],{"alt":175,"height":214,"src":215,"width":168},440,"\u002Fimages\u002F2022\u002F12\u002FSondia-digital-link-example.jpg",[14,217,218,219,222],{},"Digital link 还帮助 Sondia ",[18,220,221],{},"掌控每份订单的准备工作","。一旦扫描 digital link，工人就会获得与该特定订单相关的说明，这一点尤其关键，因为该公司还为其他品牌提供贴牌代工服务。",[14,224,225,226,229],{},"而且还不止于此：当专用扫描器在生产线末端读取 digital link 码时，该链接会通过",[38,227,228],{"href":40},"解析器","自动切换为面向客户的视图。",[98,231,233],{"id":232},"codigo-verde-的-digital-link-示例","Codigo Verde 的 digital link 示例",[14,235,236,237,242,243,246],{},"正如巴西 ",[38,238,241],{"href":239,"rel":240,"target":111},"https:\u002F\u002Flegadodasaguas.com.br\u002F",[108,109],"Legado das Águas"," 推动的 Codigo Verde（绿色代码）项目所展示的那样，digital link 可以帮助实现",[18,244,245],{},"环境可追溯性","的自动化。",[14,248,249,250,253,254,259],{},"Legado das Águas 所拥有的大西洋森林保护区内的树木被贴上了含有 digital link QR 码的标签。通过该码可获取的信息包括",[18,251,252],{},"每棵树的确切位置","。这是又一个绿色而美丽的 ",[38,255,258],{"href":256,"rel":257,"target":111},"\u002Fgs1-digital-link\u002F",[108,109],"GS1 digital link"," 示例。",[155,261,262],{},[158,263,264,266],{},[161,265],{},[164,267],{"alt":233,"height":166,"src":268,"width":168},"\u002Fimages\u002F2022\u002F12\u002FCodigo-Verde-digital-link-example.jpg",[14,270,271,272,275],{},"这些树的种子被用来培育新的植株。每株植物在上市销售前，都会附上一个可",[18,273,274],{},"追溯回森林中原始","树木的 QR 码。",[14,277,278,279,282],{},"这样一来，购买植物的人就可以扫描 QR 码，",[18,280,281],{},"了解有关其野生母树的一切","，包括它的地理位置。是不是很惊人？",[14,284,285,286,289],{},"但这只是冰山一角。还有无数",[38,287,288],{"href":68},"成功的 digital link 用例","等待着被解锁。以下是对其中一些用例的快速概览。",[31,291,293],{"id":292},"面向消费者的-gs1-digital-link","面向消费者的 GS1 digital link",[14,295,296,297,124],{},"正如上文大多数 digital link 示例所清楚展示的，",[18,298,299],{},"新标准为消费者带来的益处是巨大的",[14,301,302,303,306,307,310],{},"例如，digital link 可以用在产品包装上，让顾客扫描商品并访问",[18,304,305],{},"附加产品信息、营养标签、食谱、视频、","评论和",[18,308,309],{},"评分","，从而做出更明智（也更满意）的购买决定。",[14,312,313,314,317,318,321,322,325],{},"此外，digital link 所支持的细粒度单品追踪，帮助消费者了解他们所购买产品的一切，提升了",[18,315,316],{},"透明度","以及品牌的",[18,319,320],{},"权威性和信任度","。同时，",[18,323,324],{},"安全警示","和产品召回也可以通过 digital link 轻松管理，保护人们的安全和健康。",[14,327,328,329,332,333,336],{},"快速访问",[18,330,331],{},"丰富内容、专属促销","以及",[18,334,335],{},"独家忠诚度计划","，当然也是顾客的进一步优势，各行各业的营销人员都可以善加利用。",[14,338,339,340,343],{},"Digital link 所确保的灵活性，使得",[18,341,342],{},"根据不同受众提供不同的体验","成为可能，例如根据他们扫描 digital link QR 码所用的工具：使用智能手机摄像头可以将访问者带到一个信息网页，而用专用移动应用读取该码则可以触发一个电商平台。",[31,345,347],{"id":346},"面向品牌的-gs1-digital-link","面向品牌的 GS1 digital link",[14,349,350],{},"对于品牌所有者而言，GS1 digital link 标准是一个改变游戏规则的存在。它能够实现对流通中每一件物品的全面可见和掌控：贯穿生产、分销和消费者触点。不再有碎片化的数据或彼此脱节的系统。",[14,352,353],{},"通过将每件产品与一个结构化的数字身份相连，品牌可以在其整个生态系统中统一信息。从供应商到物流服务商再到营销团队，每个人都基于同一个可信来源工作。这减少了代价高昂的错误，提高了履约准确性，并大规模地简化了决策。",[155,355,356],{},[158,357,358,360],{},[161,359],{},[164,361],{"alt":362,"height":214,"src":363,"width":168},"面向品牌的 digital link","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-brands.jpg",[14,365,366],{},"另一个关键优势是包装简化。单个 digital link QR 码可以取代多个条形码、标签和印刷材料，释放宝贵的空间并削减生产成本。",[14,368,369],{},"与解析器技术相结合，同一个码可以动态适应不同的受众和用例，无论是在家扫描的消费者，还是在现场检查状态的仓库操作员。",[14,371,372],{},"有关互动用例、库存工作流程和直接面向消费者的策略，请查看下方的专门章节。",[31,374,376],{"id":375},"面向零售商的-gs1-digital-link","面向零售商的 GS1 digital link",[14,378,379,380,383],{},"在一个日益数字化的世界中，零售商正在寻找方法来",[18,381,382],{},"最大化其触达范围并优化其流程","。Digital link 可以帮助他们实现这些目标，并满足对高效、互联的数字体验日益增长的需求。",[14,385,386,387,390],{},"实施 GS1 digital link 标准可提升零售商运营中的",[18,388,389],{},"安全性和效率","：",[392,393,394,402,408],"ul",{},[395,396,397,398,401],"li",{},"被召回和",[18,399,400],{},"过期的产品","可以在供应链的任何环节被标记，直至销售点乃至更远",[395,403,404,405],{},"当有效期临近时，可自动触发专门的",[18,406,407],{},"折扣和促销",[395,409,410,411,414,415,418],{},"\n与合作伙伴和利益相关者的",[18,412,413],{},"数据共享","变得",[18,416,417],{},"更轻松","、更可靠",[14,420,421,422,425],{},"别忘了，digital link 还将",[18,423,424],{},"重塑实体店的结账体验","，同一个 QR 码既能实现收银台的交易，又能实现各种企业对企业和企业对消费者的体验。",[155,427,428],{},[158,429,430,432],{},[161,431],{},[164,433],{"alt":434,"height":214,"src":435,"width":168},"GS1 digital link 示例，面向零售商","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-retailers.jpg",[31,437,439],{"id":438},"面向解决方案供应商的-gs1-digital-link","面向解决方案供应商的 GS1 digital link",[14,441,442,443,446,447,332,450,453],{},"各类解决方案供应商，从",[18,444,445],{},"商业咨询公司","到",[18,448,449],{},"营销机构、软件开发商、印刷公司",[18,451,452],{},"物流管理","专家，都可以通过提供增值的 digital link 服务来支持品牌和零售商。",[14,455,456],{},"可以介入的领域包括：",[392,458,459,466,472,478,489,495,502],{},[395,460,461,462,465],{},"设计和实施由 digital link 触发的",[18,463,464],{},"面向消费者的线上","体验（从产品页面到专属内容、营销计划、追踪与追溯解决方案等等）",[395,467,468,469],{},"开发提供特定体验和服务访问的",[18,470,471],{},"移动应用",[395,473,474,475],{},"为标签、包装及所有印刷材料提供 digital link 就绪的、用于 QR 码和 Data Matrix 的",[18,476,477],{},"印刷服务",[395,479,480,481,484,485,488],{},"处理由联网产品生成的数据，并提供",[18,482,483],{},"分析仪表板、统计数据","和",[18,486,487],{},"报告","以丰富商业智能",[395,490,491,492],{},"开发实现特定 digital link 功能（如技术数据表或产品召回）的",[18,493,494],{},"安全 API 服务",[395,496,497,498,501],{},"提供",[18,499,500],{},"硬件和软件 POS 解决方案","，以便在商店处理 digital link",[395,503,504,505],{},"管理和维护 ",[18,506,507],{},"digital link 解析器",[31,509,511],{"id":510},"面向医疗保健的-gs1-digital-link","面向医疗保健的 GS1 digital link",[14,513,514,515,518],{},"在医疗保健这样一个敏感的领域，digital link 带来了丰富的益处，",[18,516,517],{},"医疗产品上的单一码","会在医生用移动应用读取或患者用智能手机扫描时，提供各自相关的不同信息。",[14,520,521,522,525,526,529,530,46,533,536],{},"当医疗专业人员可能访问",[18,523,524],{},"技术细节","或",[18,527,528],{},"最新临床研究","时，患者可能会被重定向到有关该产品的",[18,531,532],{},"可信信息",[18,534,535],{},"讲解视频","、使用说明等。",[14,538,539,540,543],{},"此外，所有",[18,541,542],{},"信息都可以用访问者所说的语言提供","，该语言通过 digital link 自动检测。",[155,545,546],{},[158,547,548,550],{},[161,549],{},[164,551],{"alt":552,"height":166,"src":553,"width":168},"面向医疗保健的 digital link","\u002Fimages\u002F2022\u002F12\u002FDigital-link-for-Healthcare.jpg",[14,555,556,559,560,563,564,567],{},[18,557,558],{},"安全的物品处理","、运输和处置、",[18,561,562],{},"储存条件","以及潜在",[18,565,566],{},"危险","的指引，也可以在整个供应链中与利益相关者共享，提升所有相关参与者的安全并优化成本。",[14,569,570,571,574],{},"当然，digital link 还能显著改善医疗保健领域的",[18,572,573],{},"透明度和可追溯性","。将每一件医疗产品或设备与有关制造规格、物流、维护、有效期等的数字数据相连接，使得发现和分析任何物品的整个生命周期变得容易得多。",[31,576,578],{"id":577},"面向供应链的-gs1-digital-link","面向供应链的 GS1 digital link",[14,580,581,582,585],{},"Digital link 对供应链管理的影响是巨大的。在单品级别设置一个",[18,583,584],{},"可联网的产品标识符","、链接到可实时更新的信息，这一概念本身就是革命性的。",[14,587,588,589,592,593,124],{},"Digital link 在供应链领域有太多潜在用例。例如，它可以通过快速识别受影响的批次，或将产品与相关批号相连以便",[18,590,591],{},"轻松追溯","，从而",[18,594,595],{},"简化产品召回流程",[14,597,598,599,124],{},"此外，它还能通过在整个流程中提供有关产品可用性和交付状态的实时更新，来帮助",[18,600,601],{},"库存管理",[14,603,604],{},"其他应用示例包括：",[392,606,607,617,624,631],{},[395,608,609,610,613,614],{},"更轻松地",[18,611,612],{},"追踪","运输中的",[18,615,616],{},"货物",[395,618,619,620,623],{},"提高",[18,621,622],{},"订单履约","流程的准确性",[395,625,626,627,630],{},"降低与人工",[18,628,629],{},"数据录入","错误相关的成本",[395,632,633,634],{},"贸易伙伴之间更好的",[18,635,636],{},"协作",[14,638,639,640,124],{},"此外，digital link 还能通过减少因订单不准确造成的浪费并消除冗余流程，帮助公司",[18,641,642],{},"实现可持续发展目标",[14,644,645,646,124],{},"总而言之，GS1 digital link 标准为公司和组织开辟了无穷的机遇，使其能够精简和",[18,647,648],{},"优化运营、创造节省，并更好地吸引客户",[14,650,651,652,655],{},"您想亲自试一试吗？前往我们的主页，",[38,653,654],{"href":196},"立即创建您的第一个 digital link","！",{"title":657,"searchDepth":658,"depth":658,"links":659},"",3,[660,667,668,669,670,671,672],{"id":33,"depth":661,"text":34,"children":662},2,[663,664,665,666],{"id":100,"depth":658,"text":101},{"id":140,"depth":658,"text":141},{"id":174,"depth":658,"text":175},{"id":232,"depth":658,"text":233},{"id":292,"depth":661,"text":293},{"id":346,"depth":661,"text":347},{"id":375,"depth":661,"text":376},{"id":438,"depth":661,"text":439},{"id":510,"depth":661,"text":511},{"id":577,"depth":661,"text":578},"在本指南中，您将了解一些真实的 GS1 digital link 示例，看看其他公司已经如何实施其 digital link。","md","article",{},true,"\u002Fimages\u002F2022\u002F12\u002FGS1-digital-link-examples-use-cases-.png","\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases","2025-05-19T19:59:45+02:00",{"title":5,"description":673},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases\u002F","zh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases","2025-05-19T19:59:47+02:00","cFrEU8mDVA4k8hb2qDXnGgDMFgytpyPt51vcum6Qex8",[687,693,699],{"path":688,"sourcePath":689,"title":690,"heading":6,"ogImage":691,"publishedAt":692},"\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport","\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport\u002F","欧盟洗涤剂法规数字产品护照","\u002Fimages\u002F2026\u002F03\u002FEU-Detergents-Regulation-Digital-Product-Passport.webp","2026-03-30T18:45:23+02:00",{"path":694,"sourcePath":695,"title":696,"heading":6,"ogImage":697,"publishedAt":698},"\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation","\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation\u002F","欧盟建筑产品法规 2024\u002F3110","\u002Fimages\u002F2026\u002F02\u002FEU-Construction-Products-Regulation-20243110-and-the-Digital-Product-Passport.webp","2026-02-16T17:33:30+01:00",{"path":700,"sourcePath":701,"title":702,"heading":703,"ogImage":704,"publishedAt":705},"\u002Fzh-hans\u002Fguides\u002Fproduct-page","\u002Fzh-hans\u002Fguides\u002Fproduct-page\u002F","用智能产品页优化产品页面","如何用 Digital Link 打造高转化的产品页面","\u002Fimages\u002F2025\u002F10\u002FProduct-page.png","2025-10-29T18:15:32+01:00",1785948094985]