[{"data":1,"prerenderedAt":1187},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology":3,"related-\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology":1167},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":1151,"extension":1152,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":1153,"meta":1154,"navigation":1155,"ogImage":1156,"path":1157,"publishedAt":1158,"sections":6,"seo":1159,"sourcePath":1160,"stem":1161,"updatedAt":1162,"videos":1163,"__hash__":1166},"pages\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology.md","GS1 digital link 技术与核心规范 • Digital Link",null,{"type":8,"value":9,"toc":1109},"minimark",[10],[11,12,13,17,20,25,42,57,64,68,80,93,109,116,146,149,151,155,158,162,167,178,190,197,201,210,223,261,264,267,279,283,290,301,308,315,319,330,341,406,413,417,424,431,438,445,449,456,462,491,494,498,505,512,516,523,533,538,570,581,585,592,595,601,605,609,615,648,654,657,661,665,675,682,693,700,704,707,728,739,746,764,768,772,779,793,803,807,811,818,828,835,842,849,853,859,862,865,876,890,893,897,901,912,923,926,930,937,946,956,967,971,982,991,994,1001,1005,1027,1030,1041,1045,1055,1077,1092,1099,1102,1106],"div",{},[14,15,16],"p",{},"要有效落地全新的 GS1 digital link 标准，确保从旧条形码平稳且成功地过渡到 digital link QR 码，就必须全面理解这项开创性技术的所有要素。在本章中，我们将为你提供一份详尽的、分步式的 GS1 digital link 技术入门。",[14,18,19],{},"GS1 Digital Link 是一种开创性的标准化方法，用于对 GS1 GTIN、GLN、SSCC 等标识符进行编码，彻底改变了企业管理和共享产品信息的方式。通过将条形码及其他数据载体与网页链接相连，GS1 Digital Link 拓展了传统 GS1 标识符的能力与灵活性。这项创新技术不仅增强了供应链的可追溯信息，还通过让消费者即时获取过敏原、召回和溯源等关键信息，强化了品牌忠诚度。借助 GS1 Digital Link，企业能够无缝地将实体产品与数字内容连接起来，确保准确而全面的信息始终触手可及。",[21,22,24],"h2",{"id":23},"什么是-gs1-digital-link-技术落地","什么是 GS1 digital link 技术落地？",[14,26,27,36,37,41],{},[28,29,35],"a",{"href":30,"rel":31,"target":34},"\u002Fgs1-digital-link\u002F",[32,33],"noreferrer","noopener","_blank","GS1 digital link"," 技术落地，是指将 digital link 技术部署为",[38,39,40],"strong",{},"产品标识的全新标准","，把每一件实体产品都与线上准确的产品数据和内容相连接的过程。",[14,43,44,45,48,49,52,53,56],{},"其中蕴含的机遇令人惊叹：从大幅提升的",[38,46,47],{},"供应链可视化与库存追踪","，到彻底重塑的",[38,50,51],{},"品牌与消费者（以及医生与患者）关系","，再到更高层次的",[38,54,55],{},"商业智能","，乃至更远。随着越来越多的供应链伙伴将 GS1 Digital Link 采用为产品标识的标准，这一切正被进一步放大。",[14,58,59,60,63],{},"这样的创新潜力，得益于一套设计精巧的基础架构；这一技术栈可以形象地描述为",[38,61,62],{},"一个分层蛋糕，每增加一层都在前面各层的基础上叠加","，直至得出最终成果。让我们看看你需要哪些「原料」。",[21,65,67],{"id":66},"gs1-digital-link-落地总览","GS1 digital link 落地总览",[14,69,70,71,74,75,79],{},"尽管 GS1 digital link 背后的基本思路相当容易理解（",[38,72,73],{},"而它的天才之处恰恰在于简单","），但任何关于",[28,76,78],{"href":77},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics\u002F","digital link 如何运作","的解释所涉及的技术术语之多，可能会让我们大多数人应接不暇。",[14,81,82,83,88,89,92],{},"于是 GS1 digital link 分层蛋糕模型登场了。这一框架最初由 ",[28,84,87],{"href":85,"rel":86,"target":34},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FGS1",[32,33],"GS1 权威机构","提出，用于以简单的方式阐释 digital link 标准的架构，同时它也是",[38,90,91],{},"一份 digital link 落地蓝图","。让 digital link 基础架构在你的公司或组织中运转所需的一切，都在这里被界定。或者说几乎是一切：本指南结尾我们还会再介绍几个关键要素。",[94,95,96],"figure",{},[97,98,99,102],"picture",{},[100,101],"source",{},[103,104],"img",{"alt":105,"height":106,"src":107,"width":108},"GS1 Digital Link 分层蛋糕模型",780,"\u002Fimages\u002F2022\u002F12\u002Fthe-GS1-Digital-Link-layer-cake.jpg",1456,[14,110,111,112,115],{},"从下到上，",[38,113,114],{},"各层依次是","：",[117,118,119,126,131,136,141],"ul",{},[120,121,122,123],"li",{},"GS1 digital link ",[38,124,125],{},"URI",[120,127,35,128],{},[38,129,130],{}," 类型",[120,132,35,133],{},[38,134,135],{}," 解析器",[120,137,122,138],{},[38,139,140],{},"应用",[120,142,122,143],{},[38,144,145],{},"关联数据",[14,147,148],{},"让我们逐层仔细看看它们。",[94,150],{},[21,152,154],{"id":153},"gs1-digital-link-的优势","GS1 Digital Link 的优势",[14,156,157],{},"GS1 Digital Link 的优势广泛而多元，使其成为品牌方与各类企业不可或缺的工具。对品牌方而言，它提供了一套单一、标准化的方案，同时满足供应链需求与消费者诉求。通过支持商业伙伴 API 并提供患者安全信息，GS1 Digital Link 提升了运营效率与安全性。此外，它还允许在零售销售点使用单一、多用途的 2D 条形码，简化了消费者获取数字内容的流程。这不仅提升了供应链效率，也增强了客户互动并提高了产品透明度。通过采用 GS1 Digital Link，企业能够精简运营，与消费者建立更紧密的联系，并确保其产品易于追溯、公开透明。",[21,159,161],{"id":160},"gs1-digital-link-uri-语法","GS1 digital link URI 语法",[163,164,166],"h3",{"id":165},"什么是-uri","什么是 URI？",[14,168,169,170,173,174,177],{},"URI 即统一资源标识符（Uniform Resource Identifier）：一串能够唯一标识和／或定位某个逻辑或物理实体的字符。",[38,171,172],{},"一切都可以由 URI 来标识","：网页资源自不必说，还包括",[38,175,176],{},"产品、物体、地点或人","。可以把 URI 看作是更为人熟知的 URL 的上级协议。实际上，URL（统一资源定位符）是 URI 的一个子类，它提供了到达被标识实体的路径。",[14,179,180,181,185,186,189],{},"由 GS1 digital link 标准所定义的 ",[28,182,184],{"href":183},"\u002F","digital link"," URI 语法，是",[38,187,188],{},"整项技术的基石","。",[14,191,192,193,196],{},"如果没有格式正确的 digital link URI，",[38,194,195],{},"实体产品与其数字版本之间","便无从连接，也就无法获取通过网络可访问的所有附加信息与相关内容。换句话说，没有有效的 digital link URI，就根本没有这块「蛋糕」。",[163,198,200],{"id":199},"gs1-digital-link-uri-结构","GS1 digital link URI 结构",[94,202,203],{},[103,204],{"alt":205,"height":206,"src":207,"title":208,"width":209},"统一资源标识符",264,"\u002Fimages\u002F2024\u002F12\u002FUniversal-Resource-Identifier-1024x264.webp","GS1 digital link technology and main specs 2",1024,[14,211,212,213,216,218,219,222],{},"下面是一个按照 digital link URI 语法规则构建的链接示例：",[214,215],"br",{},[214,217],{},"除了开头用于定义协议的方案（其中最推荐使用 HTTPS）之外，",[38,220,221],{},"一个有效 digital link URI 的主要要素","包括：",[117,224,225,230,236,241,246,251,256],{},[120,226,227],{},[38,228,229],{},"域名*",[120,231,232,233],{},"主",[38,234,235],{},"标识键*",[120,237,238],{},[38,239,240],{},"标识符*",[120,242,243],{},[38,244,245],{},"键限定符",[120,247,248],{},[38,249,250],{},"限定符",[120,252,253],{},[38,254,255],{},"数据属性",[120,257,258],{},[38,259,260],{},"属性值",[14,262,263],{},"* 这些要素是构建一个可用 digital link 所必需的",[14,265,266],{},"让我们逐一来看。",[94,268,269],{},[97,270,271,273],{},[100,272],{},[103,274],{"alt":275,"height":276,"src":277,"width":278},"Digital Link 的 URI 是如何构成的",244,"\u002Fimages\u002F2022\u002F11\u002FHows-the-Digital-Links-URI-Composed.png",728,[163,280,282],{"id":281},"gs1-digital-link-域名","GS1 digital link 域名",[14,284,285,286,289],{},"digital link 域名界定了你在互联网上查找信息的地点。它就是",[38,287,288],{},"网站地址","，与被标识产品相连的数字信息在此被组织和存储。",[14,291,292,293,296,297,300],{},"连同产品标识符一起，这是",[38,294,295],{},"任何 digital link 的核心部分","，因为 digital link 的本质正是网址与条形码的结合，从而",[38,298,299],{},"把产品带上网","。网址可以被嵌入 QR 码等条形码中，以连接到线上目的地，增强客户互动，并打造更具交互性的包装方案。",[14,302,303,304,307],{},"企业会确保使用",[38,305,306],{},"自己注册的域名或子域名","，以彰显品牌，并提供关于其产品最可靠的信息来源。",[14,309,310,311,314],{},"此外，域名之所以是 digital link URI 的关键部分，还因为",[38,312,313],{},"它决定了将联系哪一个解析器","，以便根据访问 digital link 的人是谁、从何处访问，来检索所需的信息或内容。稍后我们会详细介绍解析器。",[163,316,318],{"id":317},"gs1-digital-link-主标识键","GS1 digital link 主标识键",[14,320,321,322,325,326,329],{},"digital link 主标识键是一个代码（可以是数字值，也可以是小写短名称，两者均由 ",[28,323,35],{"href":324},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-examples-use-cases\u002F"," 标准指定），用于界定",[38,327,328],{},"附加在产品上的标识符类型","，即系统应当通过 digital link 接收到的标识符类型。",[14,331,332,337,338,115],{},[28,333,336],{"href":334,"rel":335,"target":34},"https:\u002F\u002Fwww.gs1.org\u002Fdocs\u002FDigital-Link\u002FGS1_Digital_link_Standard_i1.1.pdf",[32,33],"GS1 digital link 标准规范","包含了一长串",[38,339,340],{},"可用于构建 digital link 的 GS1 应用标识符（AI）",[117,342,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403],{},[120,344,345],{},"GTIN",[120,347,348],{},"ITIP",[120,350,351],{},"Global Model Number",[120,353,354],{},"CPID",[120,356,357],{},"ship-to",[120,359,360],{},"bill-to",[120,362,363],{},"purchased from GLN",[120,365,366],{},"ship-for",[120,368,369],{},"Physical Location GLN",[120,371,372],{},"GLN of invoicing party",[120,374,375],{},"GLN of production\u002Fservice loc.",[120,377,378],{},"Party GLN",[120,380,381],{},"GSRN of the Provider",[120,383,384],{},"GSRN of the Recipient",[120,386,387],{},"GCN",[120,389,390],{},"SSCC",[120,392,393],{},"GDTI",[120,395,396],{},"GINC",[120,398,399],{},"GSIN",[120,401,402],{},"GRAI",[120,404,405],{},"GIAI",[14,407,408,409,412],{},"在上面的示例 URI 中，主标识键「01」代表 GTIN。相应地，",[38,410,411],{},"必须在「\u002F01\u002F」之后提供一个正确的 GTIN 号码","作为产品标识符。",[163,414,416],{"id":415},"gs1-digital-link-标识符","GS1 digital link 标识符",[14,418,419,420,423],{},"标识符是",[38,421,422],{},"在 digital link 中提供产品 ID 实际值","的字符串，其类型由主标识键指明。",[14,425,426,427,430],{},"标识符是 digital link 中会",[38,428,429],{},"被销售点的扫描器读取","的部分，用于在结账时调取所需的相关信息。",[14,432,433,434,437],{},"最常见、应用最广泛的标识符类型是 ",[38,435,436],{},"GTIN（全球贸易项目代码，Global Trade Item Number）","，在全球实体零售和电子商务中均被使用。",[14,439,440,441,444],{},"GTIN 本身其实是",[38,442,443],{},"一个标识符家族","，包括 GTIN-12（UPC-A），一个主要在北美采用的 12 位标识号码；GTIN-8（EAN\u002FUCC-8）和 GTIN-13（EAN\u002FUCC-13），分别是在美国以外采用的 8 位和 13 位号码，这里仅列举目前在 POS 使用的几种。",[163,446,448],{"id":447},"gs1-digital-link-键限定符","GS1 digital link 键限定符",[14,450,451,452,455],{},"键限定符是一个代码，用于界定",[38,453,454],{},"添加到 digital link 中的产品限定符类型（如批次引用号或序列号）","。限定符是 digital link 的可选部分，如有需要，同一 URI 中可以包含多个限定符。",[14,457,458,459,115],{},"以下是标准",[38,460,461],{},"允许使用的键限定符",[117,463,464,467,470,473,476,479,482,485,488],{},[120,465,466],{},"Consumer Product Variant",[120,468,469],{},"Batch\u002FLot identifier",[120,471,472],{},"GTIN Serial Number",[120,474,475],{},"CPID Serial Number",[120,477,478],{},"GLN extension",[120,480,481],{},"Payment Reference Number",[120,483,484],{},"Service Relation Instance Number",[120,486,487],{},"Third-party controlled serialized extension to GTIN",[120,489,490],{},"GS1 UIC with Extension 1 and Importer Index",[14,492,493],{},"例如，在上面的 digital link URI 语法示例中，键限定符「22」告诉系统，应在「\u002F22\u002F」之后期待一个 CPV（消费者产品变体，Customer Product Variant）的值。",[163,495,497],{"id":496},"gs1-digital-link-限定符","GS1 digital link 限定符",[14,499,500,501,504],{},"限定符是",[38,502,503],{},"在 digital link 中提供产品限定符实际值","的字符串，其类型由键限定符指明。",[14,506,507,508,511],{},"如上所述，",[38,509,510],{},"一个 digital link 中可以包含一个或多个限定符","。例如某产品的变体、其序列号，以及关于生产批次／批号的信息。",[163,513,515],{"id":514},"gs1-digital-link-数据属性","GS1 digital link 数据属性",[14,517,518,519,522],{},"数据属性用于界定 digital link 中",[38,520,521],{},"二级产品信息","（相对于标识符和限定符而言）所应期待的值的类型。",[14,524,525,526,529,530,189],{},"与限定符一样，属性在 digital link URI 语法中也",[38,527,528],{},"不是必需的","，可以有一个或多个，全部",[38,531,532],{},"以「键=值」对的形式表达",[14,534,535,222],{},[38,536,537],{},"适合在 digital link 中使用的数据属性",[117,539,540,543,546,549,552,555,558,561,564],{},[120,541,542],{},"净重",[120,544,545],{},"毛重",[120,547,548],{},"长度",[120,550,551],{},"宽度",[120,553,554],{},"厚度",[120,556,557],{},"最佳赏味期",[120,559,560],{},"有效期",[120,562,563],{},"首次冷冻日期",[120,565,566,567,569],{},"采收日期",[214,568],{},"还有许许多多其他属性。",[14,571,572,573,576,577,580],{},"即便从这份极短的清单也不难看出，digital link 属性对于",[38,574,575],{},"物流管理、库存追踪","以及精细化的",[38,578,579],{},"供应链可视化","而言有多么关键。",[163,582,584],{"id":583},"gs1-digital-link-属性值","GS1 digital link 属性值",[14,586,587,588,591],{},"属性值是通过数据属性的「键=值」配对所赋予的",[38,589,590],{},"产品属性的实际值","。换句话说，属性值就是该产品的净重或毛重、其尺寸，或其有效期，这里仅举几例。",[14,593,594],{},"在我们的示例 URI 中，数据属性「17」表示「17=」之后将跟随一个有效期。",[14,596,597,600],{},[38,598,599],{},"属性值的格式化规则","在 GS1 digital link 标准规范中作出了定义。",[21,602,604],{"id":603},"gs1-digital-link-类型","GS1 digital link 类型",[163,606,608],{"id":607},"什么是-gs1-digital-link-类型","什么是 GS1 digital link 类型？",[14,610,611,612,189],{},"link 类型之于 digital link，就如同菜单项之于网站：",[38,613,614],{},"一系列可供选择的选项，用于查找与某一主题、话题或类别相关的信息和内容",[14,616,617,618,621,622,625,626,629,630,625,633,625,636,639,640,643,644,647],{},"更实际地说，你可能需要通过一个 digital link 提供大量附加资源，例如",[38,619,620],{},"一个包含更多产品信息的页面","、食品的",[38,623,624],{},"营养成分标签","、",[38,627,628],{},"欧盟数字产品护照","、产品",[38,631,632],{},"召回状态 API",[38,634,635],{},"危险品信息",[38,637,638],{},"库存","状态、用户",[38,641,642],{},"使用说明","、医疗健康产品的",[38,645,646],{},"临床信息","、一个电商平台，或面向客户的会员计划。这些，以及更多，都是 digital link 环境中的 link 类型。可能性的清单实际上没有尽头。",[14,649,650,651],{},"link 类型这一层，正是你开始真切感受到 digital link 创新量级的地方。用一个条形码，你只能存储和传输有限的字符，承载简单的信息。而用一个 digital link，",[38,652,653],{},"你可以一次性为商业伙伴和消费者提供一整套菜单式的选项。",[14,655,656],{},"但你要如何把正确的信息交到正确的人手中？答案就在技术栈的下一层：解析器层。",[21,658,660],{"id":659},"gs1-digital-link-解析器","GS1 digital link 解析器",[163,662,664],{"id":663},"什么是-gs1-digital-link-解析器","什么是 GS1 digital link 解析器？",[14,666,667,670,671,674],{},[28,668,660],{"href":669},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-resolver\u002F","是一个基于网络的系统，充当着解释器和交通指挥的角色。它",[38,672,673],{},"对 digital link URI 中存储的信息进行解压、验证和转译","，并智能地重定向到相应的链接或内容。",[14,676,677,678,681],{},"「",[38,679,680],{},"一个链接，多种用途","」这一对 digital link 概念至关重要的理念，若没有解析器提供的服务，将只是空想。",[14,683,684,685,688,689,692],{},"解析器技术使得同一个代码在 POS 扫描时",[38,686,687],{},"与传统线性条形码表现一致","，而当消费者用智能手机读取它时，却可以呈现出完全不同的内容，比如",[38,690,691],{},"一项专属优惠或一段视频教程","。digital link 的行为可以由读取它所用的设备、软件，或读取的地点来决定。",[14,694,695,696,699],{},"从本质上说，解析器正是把 digital link 变成一个枢纽的关键，使其能够",[38,697,698],{},"访问由 link 类型所定义的多个、与情境相关的信息","来源。没有解析器，一个 digital link 一次只能将产品连接到单一资源。",[163,701,703],{"id":702},"如何实现一个-gs1-digital-link-解析器","如何实现一个 GS1 digital link 解析器",[14,705,706],{},"从技术上讲，当解析器收到一个有效的 URI 时，可能会发生以下几种情况：",[708,709,710,717,722],"ol",{},[120,711,712,713,716],{},"解析器",[38,714,715],{},"重定向到线上资源","（如产品信息页），也可以重定向到某个 API。",[120,718,712,719],{},[38,720,721],{},"直接交付一段内容。",[120,723,724,725,189],{},"如果解析器没有关于被标识项目的必要信息，它会",[38,726,727],{},"重定向到另一个解析器",[94,729,730],{},[97,731,732,734],{},[100,733],{},[103,735],{"alt":703,"height":736,"src":737,"width":738},881,"\u002Fimages\u002F2022\u002F12\u002FHow-to-implement-a-GS1-digital-link-resolver.jpg",1457,[14,740,741,742,745],{},"虽然理论上任何拥有足够人力、时间和资金投入的人都能构建一个解析器，但在现实中，",[38,743,744],{},"稳定可靠的解析服务可以由像 Digital Link 这样的第三方提供商供给","（就是我们！），采用灵活的软件即服务（SaaS）模式。",[14,747,748,749,625,752,755,756,759,760,763],{},"在我们的案例中，digital link 解析器与一套顶尖的端到端解决方案捆绑在一起，其中包括",[38,750,751],{},"动态 QR 码生成器",[38,753,754],{},"QR 可视化编辑器","、直观的",[38,757,758],{},"产品页面构建器","、高级",[38,761,762],{},"统计分析","，以及更多功能。",[21,765,767],{"id":766},"gs1-digital-link-应用","GS1 digital link 应用",[163,769,771],{"id":770},"什么是-gs1-digital-link-应用","什么是 GS1 digital link 应用？",[14,773,774,775,778],{},"GS1 digital link 应用是",[38,776,777],{},"构建在 GS1 digital link 标准之上的第三方软件","，为特定受众提供特定服务。",[14,780,781,782,785,786,789,790,189],{},"企业、组织和解决方案提供商可以",[38,783,784],{},"自由开发服务于自身目的的基于 digital link 的应用","，充分发挥标准的能力，从面向零售商的",[38,787,788],{},"追踪溯源移动应用","，到面向终端用户的",[38,791,792],{},"增强现实体验",[14,794,795,796,802],{},"GS1 权威机构已在开放许可下为开发者提供了",[28,797,801],{"href":798,"rel":799,"target":34},"https:\u002F\u002Fgithub.com\u002Fgs1\u002FDigitalLinkDocs",[32,33,800],"nofollow","工具包和源代码","，以便创建 digital link 应用。",[21,804,806],{"id":805},"gs1-digital-link-关联数据","GS1 digital link 关联数据",[163,808,810],{"id":809},"什么是关联数据","什么是关联数据？",[14,812,813,814,817],{},"关联数据是由权威、可靠的来源通过 digital link 提供的",[38,815,816],{},"关于产品的结构化数据","，并以一种能够被机器解读的方式加以格式化。",[94,819,820],{},[97,821,822,824],{},[100,823],{},[103,825],{"alt":809,"height":826,"src":827,"width":108},756,"\u002Fimages\u002F2022\u002F12\u002FWhat-are-linked-data_.jpg",[14,829,830,831,834],{},"在任何需要自动化流程将可信数据转译为人类可读的有意义信息的场景中，这都至关重要。例如，在涉及",[38,832,833],{},"产品可追溯性","时。",[14,836,837,838,841],{},"与此同时，关联数据是结构化数据，而结构化数据是",[38,839,840],{},"提升产品在网络上可发现性","的关键。是的，我们说的就是 SEO。",[14,843,844,845,848],{},"通过关联数据，digital link 向搜索引擎算法输送",[38,846,847],{},"前所未有的大量真实、易于消化且极为准确的产品数据","，极大地丰富了产品的知识图谱，也就是那张与该产品相关、彼此互联、不断扩展的实体与属性网络。",[21,850,852],{"id":851},"gs1-digital-link-落地的其他要素","GS1 digital link 落地的其他要素",[14,854,855,858],{},[38,856,857],{},"URI、link 类型、解析器、应用和关联数据","是 digital link 蛋糕的五个层。但顶上的「糖霜」呢？",[14,860,861],{},"烘焙比喻先放一边，我们在本指南开头提到过，digital link 落地或许还有一些超出分层蛋糕模型所含要素的内容。",[14,863,864],{},"GS1 Digital Link 能够通过即时提供过敏原和溯源细节等关键产品信息来强化品牌忠诚度，增进消费者互动，并在品牌与消费者之间培育更紧密的联系。",[14,866,867,868,871,872,875],{},"首先，要让这一切成真，你需要一个方案来",[38,869,870],{},"有效地把 digital link 附加到产品上","并重定向访客。这个方案就是",[38,873,874],{},"数据载体","：例如一个 QR 码，或一个 Data Matrix。",[14,877,878,879,882,883,886,887,189],{},"其次，逐个手动构建 digital link URI 显然是不可持续的。这也是因为，在把一个有缺陷的 digital link QR 印到成千上万个（比如说）汽水罐上之前，你要确保 digital link 中既没有",[38,880,881],{},"语法错误","，也没有",[38,884,885],{},"拼写错误或错误","信息。你需要一个可靠的工具来",[38,888,889],{},"生成并验证你的 digital link",[14,891,892],{},"让我们深入了解 GS1 digital link 落地这两个重要方面的细节。",[21,894,896],{"id":895},"gs1-digital-link-数据载体","GS1 digital link 数据载体",[163,898,900],{"id":899},"什么是数据载体","什么是数据载体？",[14,902,903,904,907,908,911],{},"一般来说，任何能够",[38,905,906],{},"承载并传递数据","（尤其是机器可读数据）的介质，都可以视为数据载体。虽然这一定义同样适用于黑胶唱片、硬盘和人类 DNA，但我们最关心的是",[38,909,910],{},"能够对 digital link 进行编码的数据载体","，并且它能以某种方式被添加到产品本身、其标签或包装之上。",[14,913,914,915,918,919,922],{},"目前有两类可用于 digital link 的数据载体，二者都是 2D 条形码：",[38,916,917],{},"QR 码和 Data Matrix","。尤其是 digital link QR，预计将在数年内",[38,920,921],{},"取代产品包装上常用于将消费者连接到相关信息和附加内容的多种条形码","（包括 1D 和 2D）以及 RFID 或 NFC 标签。一个代码就能承担所有繁重的工作。",[14,924,925],{},"但你应该选择哪种数据载体呢？下面是一些优缺点。",[163,927,929],{"id":928},"digital-link-qr-码","digital link QR 码",[14,931,932,933,936],{},"我们真的还需要解释什么是 QR 吗？它们无处不在，在美国的一项调查中，75% 的受访者表示自己「渴望更多地使用 QR」（Insider Intelligence，2022）。基本上，",[38,934,935],{},"如今万物皆有 QR","，从日用商品到餐厅菜单，从名片到汽车零件。",[94,938,939],{},[97,940,941,943],{},[100,942],{},[103,944],{"alt":929,"height":736,"src":945,"width":108},"\u002Fimages\u002F2022\u002F12\u002FDigital-link-QR-Code.jpg",[14,947,948,949,952,953,189],{},"QR 码可以",[38,950,951],{},"被智能手机摄像头读取","，无需任何额外应用，并且能存储",[38,954,955],{},"多达 4,296 个字母数字字符",[14,957,958,959,962,963,966],{},"静态 QR 码将信息直接编码在其图案中，而",[38,960,961],{},"动态 QR 码","则包含",[38,964,965],{},"一个重定向到线上资源的短链接","，使得随时间更改和更新其所链接内容成为可能。",[163,968,970],{"id":969},"digital-link-data-matrix","digital link Data Matrix",[14,972,973,974,977,978,981],{},"Data Matrix 是",[38,975,976],{},"一种 2D 条形码","，其承载的数据量少于 QR（最多 2,335 个字母数字字符），但即便在",[38,979,980],{},"极小尺寸","（2 至 3 平方毫米）和低对比度下，也更易于被扫描设备读取。",[94,983,984],{},[97,985,986,988],{},[100,987],{},[103,989],{"alt":970,"height":736,"src":990,"width":108},"\u002Fimages\u002F2022\u002F12\u002FDigital-link-Data-Matrix.jpg",[14,992,993],{},"Data Matrix 码主要用于医疗健康和电子元器件领域。",[14,995,996,997,1000],{},"综合考虑，",[38,998,999],{},"我们强烈建议你使用 QR"," 作为 digital link 的数据载体，尤其当你希望消费者与之互动时。",[21,1002,1004],{"id":1003},"gs1-digital-link-生成与验证","GS1 digital link 生成与验证",[14,1006,1007,1008,1011,1012,1015,1016,1019,1020,1022,1023,1026],{},"GS1 digital link 生成与验证是由机器执行的流程，包括",[38,1009,1010],{},"组装","正确且可用的 ",[38,1013,1014],{},"digital link URI","，为它们创建",[38,1017,1018],{},"短链接","，将它们编码到",[38,1021,874],{},"中，并",[38,1024,1025],{},"测试和验证"," URI 本身以及承载 digital link 的 2D 码，以确保它们正常工作。",[14,1028,1029],{},"假设你已经做足了功课，备齐了所有域名、标识符、限定符和属性，准备为你的产品构建 digital link URI，也许你还决定需要 QR 码作为 digital link 的数据载体。",[14,1031,1032,1033,1036,1037,1040],{},"接下来你会怎么做？",[38,1034,1035],{},"在电子表格里自己逐个构建 URI","？然后呢？也许再去找一个在线 QR 码生成器，",[38,1038,1039],{},"为你的每一个链接生成一个 QR","？那将是一场噩梦，也与防错流程相去甚远。对任何公司或组织而言，这都绝非合适的方案。",[163,1042,1044],{"id":1043},"digital-link-生成器","digital link 生成器",[14,1046,1047,1048,1051,1052,189],{},"你需要的是一个能够",[38,1049,1050],{},"自动完成这些任务","的工具，最好还能从产品信息数据库中调取所需的值来填充 URI，从而为你目录中的所有项目",[38,1053,1054],{},"批量创建 digital link QR 码",[14,1056,1057,1058,1061,1062,625,1065,1068,1069,1072,1073,1076],{},"你需要的是",[38,1059,1060],{},"像 Digital Link 这样的 digital link 生成器","。只需输入一个基本标识符（如 GTIN 号码），我们就能实时为你生成",[38,1063,1064],{},"一个 digital link QR",[38,1066,1067],{},"对应的短 URL","，以及",[38,1070,1071],{},"一个针对移动端优化、展示你产品信息的产品落地页","。我们的系统在处理你的输入时还会",[38,1074,1075],{},"检查语法错误和无效数据","，确保这一阶段一切无误。",[14,1078,1079,1080,1083,1084,1087,1088,1091],{},"随后，你可以方便地",[38,1081,1082],{},"自定义产品页面","（调整设计、添加更多元素或链接、更新内容，或启用新的行为）",[38,1085,1086],{},"以及 digital link QR 本身","（插入你的 logo、更改颜色，或调整形状）。当你编辑 QR 外观时，",[38,1089,1090],{},"系统会告诉你它是否仍然可读","，或者你是否需要（例如）调整你所添加的、正遮挡数据图案的图片尺寸，或改善前景与背景之间的对比度。",[14,1093,1094,1095,1098],{},"我们的 digital link 生成器提供关于访问你 digital link 的",[38,1096,1097],{},"详尽统计数据","，将为你的商业智能增添一个全新的维度。",[14,1100,1101],{},"你的 digital link 落地与日常运营，我们都为你考虑周全！",[21,1103,1105],{"id":1104},"gs1-digital-link-的未来","GS1 Digital Link 的未来",[14,1107,1108],{},"GS1 Digital Link 的未来正蓄势迎来显著的增长与影响。随着行业迈向采用 2D 条形码以满足不断演变的供应链需求和消费者期望，GS1 Digital Link 注定要扮演举足轻重的角色。随着 2027 年 Sunrise 日期的临近，零售商和品牌方正为向 2D 条形码的过渡做好准备，而 GS1 Digital Link 正是这一转变的关键组成部分。随着越来越多的企业拥抱这项技术，我们可以预见 digital link 的采用将进一步增加，从而带来供应链效率的提升和消费者互动的增强。通过将实体产品与数字信息相连，GS1 Digital Link 正在彻底改变企业与消费者互动、管理供应链的方式，为一个更加互联、更加透明的未来铺就道路。",{"title":1110,"searchDepth":1111,"depth":1111,"links":1112},"",3,[1113,1115,1116,1117,1128,1131,1135,1138,1141,1142,1147,1150],{"id":23,"depth":1114,"text":24},2,{"id":66,"depth":1114,"text":67},{"id":153,"depth":1114,"text":154},{"id":160,"depth":1114,"text":161,"children":1118},[1119,1120,1121,1122,1123,1124,1125,1126,1127],{"id":165,"depth":1111,"text":166},{"id":199,"depth":1111,"text":200},{"id":281,"depth":1111,"text":282},{"id":317,"depth":1111,"text":318},{"id":415,"depth":1111,"text":416},{"id":447,"depth":1111,"text":448},{"id":496,"depth":1111,"text":497},{"id":514,"depth":1111,"text":515},{"id":583,"depth":1111,"text":584},{"id":603,"depth":1114,"text":604,"children":1129},[1130],{"id":607,"depth":1111,"text":608},{"id":659,"depth":1114,"text":660,"children":1132},[1133,1134],{"id":663,"depth":1111,"text":664},{"id":702,"depth":1111,"text":703},{"id":766,"depth":1114,"text":767,"children":1136},[1137],{"id":770,"depth":1111,"text":771},{"id":805,"depth":1114,"text":806,"children":1139},[1140],{"id":809,"depth":1111,"text":810},{"id":851,"depth":1114,"text":852},{"id":895,"depth":1114,"text":896,"children":1143},[1144,1145,1146],{"id":899,"depth":1111,"text":900},{"id":928,"depth":1111,"text":929},{"id":969,"depth":1111,"text":970},{"id":1003,"depth":1114,"text":1004,"children":1148},[1149],{"id":1043,"depth":1111,"text":1044},{"id":1104,"depth":1114,"text":1105},"GS1 digital link 技术的分步入门：拆解从条形码迈向 QR 码这一变革背后标准的每一个要素。","md","article",{},true,"\u002Fimages\u002F2022\u002F11\u002FGS1-digital-link-technology.jpg","\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology","2024-12-09T06:25:00+01:00",{"title":5,"description":1151},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-technology\u002F","zh-hans\u002Fguides\u002Fgs1-digital-link-technology","2025-01-13T13:25:30+01:00",[1164],{"id":1165,"title":105},"H2idDJeH3o4","PbSI67KYU0bCBgXXVlQwhc5kQile389OZ7gTSRhqYck",[1168,1174,1180],{"path":1169,"sourcePath":1170,"title":1171,"heading":6,"ogImage":1172,"publishedAt":1173},"\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport","\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport\u002F","欧盟洗涤剂法规数字产品护照","\u002Fimages\u002F2026\u002F03\u002FEU-Detergents-Regulation-Digital-Product-Passport.webp","2026-03-30T18:45:23+02:00",{"path":1175,"sourcePath":1176,"title":1177,"heading":6,"ogImage":1178,"publishedAt":1179},"\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation","\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation\u002F","欧盟建筑产品法规 2024\u002F3110","\u002Fimages\u002F2026\u002F02\u002FEU-Construction-Products-Regulation-20243110-and-the-Digital-Product-Passport.webp","2026-02-16T17:33:30+01:00",{"path":1181,"sourcePath":1182,"title":1183,"heading":1184,"ogImage":1185,"publishedAt":1186},"\u002Fzh-hans\u002Fguides\u002Fproduct-page","\u002Fzh-hans\u002Fguides\u002Fproduct-page\u002F","用智能产品页优化产品页面","如何用 Digital Link 打造高转化的产品页面","\u002Fimages\u002F2025\u002F10\u002FProduct-page.png","2025-10-29T18:15:32+01:00",1785948095158]