[{"data":1,"prerenderedAt":274},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Fqr-code-vs-data-matrix":3,"related-\u002Fzh-hans\u002Fguides\u002Fqr-code-vs-data-matrix":254},{"id":4,"title":5,"author":6,"body":7,"category":240,"description":241,"extension":242,"heading":5,"heroImage":240,"heroImageAlt":243,"layout":244,"meta":245,"navigation":246,"ogImage":247,"path":248,"publishedAt":249,"sections":240,"seo":250,"sourcePath":251,"stem":252,"updatedAt":249,"videos":240,"__hash__":253},"pages\u002Fzh-hans\u002Fguides\u002Fqr-code-vs-data-matrix.md","QR 码、Data Matrix 与二维码有什么区别？","Paula Rivero",{"type":8,"value":9,"toc":225},"minimark",[10,14,17,22,25,28,32,35,129,138,146,150,153,163,176,180,183,187,193,196,201,204,208,211,215,218,222],[11,12,13],"p",{},"消除困惑最快的方法是：“二维码”并不是第三种编码。它是一个统称，而 QR 码和 Data Matrix 是它旗下的两种二维码类型。所以真正的问题不是 QR、Data Matrix 还是二维码之间怎么选，而是你应该使用哪一种二维码，以及用来做什么。",[11,15,16],{},"简单来说：QR 码是那种尺寸较大、稳健、对手机友好的二维码，你在消费品包装上经常见到；Data Matrix 是一种紧凑的二维码，用在药品、元器件等小型或受监管的物品上；两者都是二维码，与你在收银台扫了五十年的老式一维（线性）条码相对。",[18,19,21],"h2",{"id":20},"qr-码是二维码吗","QR 码是二维码吗？",[11,23,24],{},"是的。QR 码是二维码的一种。“二维码”指任何在两个维度上、跨越网格存储数据的编码，而不是靠平行线条的宽度来存储数据。QR 码和 Data Matrix 码都是二维码；豆罐头上那种条纹状的 UPC 或 EAN 码则是一维（线性）条码。",[11,26,27],{},"人们之所以把“二维码”当成一种独立的编码来看待，是因为零售业用这个说法来指代当下正在发生的转变：收银台正从一维线性条码转向二维码。当 GS1 文件说某个包装会带有“二维码”时，通常指的是 QR 码或 Data Matrix，而不是另外某种独立的第三种格式。",[18,29,31],{"id":30},"qr-码和-data-matrix-有什么区别","QR 码和 Data Matrix 有什么区别？",[11,33,34],{},"核心区别在于尺寸和面向的对象。QR 码更大，内置强大的纠错能力，即使被磨损或部分遮盖也仍能扫描，并且设计成可以被任何智能手机相机即时读取，这使它成为面向消费者互动的自然选择。Data Matrix 则紧凑得多，能在几毫米之内容纳可观的数据量，这使它成为空间紧张、或读取设备是工业扫描仪而非顾客手机时的选择。",[36,37,38,56],"table",{},[39,40,41],"thead",{},[42,43,44,47,50,53],"tr",{},[45,46],"th",{},[45,48,49],{},"线性（一维）条码",[45,51,52],{},"QR 码",[45,54,55],{},"Data 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码和更小的 Data Matrix 码并排展示，显示这两种二维码之间的尺寸差异",1376,768,"lazy",[18,147,149],{"id":148},"什么时候该用-qr-码什么时候该用-data-matrix","什么时候该用 QR 码，什么时候该用 Data Matrix？",[11,151,152],{},"当有人会去扫描它、并且你希望这个编码不仅仅用于合规时，就用 QR 码：消费品包装、营销、产品护照、真伪验证。当物品很小、或扫描属于工业场景时，就用 Data Matrix：药品泡罩、外科器械、小型电子元件，或直接标刻在金属上的部件。",[154,155,156,160],"ul",{},[157,158,159],"li",{},"QR 码：消费品、食品饮料、化妆品，以及任何顾客用手机扫描、你希望在识别之外还带来互动的场景。",[157,161,162],{},"GS1 DataMatrix：药品和医疗器械、小型或曲面表面，以及那些必须塞进 QR 码物理上放不下的位置的受监管数据。",[11,164,165,166,170,171,175],{},"对于大多数正在为零售转向二维码做准备的品牌，以及为 ",[133,167,169],{"href":168},"\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","欧盟数字产品护照"," 做准备的品牌来说，答案是 QR 码，因为它才是顾客真正能扫描的那一种。要了解这两种之外 GS1 编码格式的完整全貌，请参阅我们关于 ",[133,172,174],{"href":173},"\u002Fnews\u002Fgs1-barcode-formats\u002F","GS1 条码格式"," 的指南。",[18,177,179],{"id":178},"零售业为什么要转向二维码","零售业为什么要转向二维码？",[11,181,182],{},"零售业转向二维码，是因为单个二维码在收银台既能完成线性条码所做的事，又能额外承载网页链接、批次、有效期和合规数据。这就是业界所称的 Sunrise 2027 转变：到 2027 年底，全球收银台都将能够读取二维码，于是一个编码就能同时服务于收银台和消费者。",[139,184],{"src":185,"alt":186,"width":143,"height":144,"loading":145},"\u002Fimages\u002F2026\u002F08\u002F2d-barcode-retail-sunrise.webp","消费品包装上的 QR 码在零售收银台被扫描，正值转向二维码的 Sunrise 2027 阶段",[11,188,189,190,192],{},"一个 ",[133,191,136],{"href":135}," QR 码正是让这种双重角色得以实现的关键。同一个编码既能像条码一样结算一笔销售，又能在被手机扫描时打开产品页面、护照或真伪验证。这就是为什么二维码转型中面向消费者的一侧压倒性地采用 QR，而 Data Matrix 则留在那些手机本就不会去扫描的地方。",[18,194,195],{"id":195},"常见问题",[197,198,200],"h3",{"id":199},"二维码和-qr-码是一回事吗","二维码和 QR 码是一回事吗？",[11,202,203],{},"不完全是。“二维码”是那些在网格中存储数据的编码的统称；QR 码是二维码的一种，Data Matrix 是另一种。每个 QR 码都是二维码，但并非每个二维码都是 QR 码。",[197,205,207],{"id":206},"手机能扫描-data-matrix-码吗","手机能扫描 Data Matrix 码吗？",[11,209,210],{},"现代手机相机能读取许多 Data Matrix 码，但 Data Matrix 是为工业成像仪和极小表面优化的，而 QR 码则是为轻松的手机扫描而设计的。如果面向的是消费者，QR 码是更稳妥的选择。",[197,212,214],{"id":213},"gs1-为零售推荐哪种二维码","GS1 为零售推荐哪种二维码？",[11,216,217],{},"对于消费零售以及销售点向二维码的转变，面向消费者的编码是承载 GS1 Digital Link 的 QR 码。GS1 DataMatrix 在医疗健康和小型受监管物品上仍然常见。",[197,219,221],{"id":220},"线性条码是二维码吗","线性条码是二维码吗？",[11,223,224],{},"不是。线性（一维）条码，如 UPC 或 EAN，在平行线条的宽度中存储数据。二维码则在二维网格上存储数据，这正是它能承载多得多信息的原因。",{"title":226,"searchDepth":227,"depth":227,"links":228},"",3,[229,231,232,233,234],{"id":20,"depth":230,"text":21},2,{"id":30,"depth":230,"text":31},{"id":148,"depth":230,"text":149},{"id":178,"depth":230,"text":179},{"id":195,"depth":230,"text":195,"children":235},[236,237,238,239],{"id":199,"depth":227,"text":200},{"id":206,"depth":227,"text":207},{"id":213,"depth":227,"text":214},{"id":220,"depth":227,"text":221},null,"QR 码、Data Matrix 和二维码并不是三种互相竞争的编码。二维码是统称，QR 和 Data Matrix 是它旗下的两种类型。这里讲清楚它们的区别，以及各自的适用场景。","md","QR 码和 Data Matrix 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