[{"data":1,"prerenderedAt":450},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging":3,"related-\u002Fzh-hans\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging":430},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":417,"extension":418,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":419,"meta":420,"navigation":421,"ogImage":422,"path":423,"publishedAt":424,"sections":6,"seo":425,"sourcePath":426,"stem":427,"updatedAt":428,"videos":6,"__hash__":429},"pages\u002Fzh-hans\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging.md","我应该把 QR 码放在包装的什么位置？",null,{"type":8,"value":9,"toc":393},"minimark",[10],[11,12,13,22,25,28,37,53,58,61,64,67,70,80,84,87,91,94,97,100,103,106,116,119,122,129,139,143,146,149,152,158,168,172,175,178,181,187,197,201,204,207,210,220,224,227,230,233,243,247,250,253,256,260,263,266,271,274,277,287,291,294,297,302,306,309,312,315,318,322,325,328,331,341,345,350,353,356,359,363,366,369,374,378,381,387,390],"div",{},[14,15,16,17,21],"p",{},"你印好了完美的标签。你加上了新一代 QR 码。现在来到许多品牌容易忽视的部分：",[18,19,20],"strong",{},"我应该把 QR 码放在包装的什么位置","？",[14,23,24],{},"QR 码的放置位置直接影响人们是否会扫描。太小、太隐蔽，或放在别扭的位置，即使是最出色的活动也难有成效。",[14,26,27],{},"好消息是，只要策略得当，你仅凭把码放在合适的位置，就能提升扫描量和互动。",[14,29,30,31,36],{},"让我们拆解一下，是什么让 QR 码的放置有效，以及由 ",[32,33,35],"a",{"href":34},"\u002F","Digital Link"," 驱动的智能包装如何把它推向更高层次。",[38,39,40],"figure",{},[41,42,43,46],"picture",{},[44,45],"source",{},[47,48],"img",{"alt":49,"height":50,"src":51,"width":52},"零售店内顾客扫描产品包装上 QR 码的特写。",440,"\u002Fimages\u002F2025\u002F06\u002FClose-up-of-a-customer-scanning-a-QR-code-on-product-packaging-in-a-retail-store.png",728,[54,55,57],"h2",{"id":56},"为什么-qr-码的放置如此重要","为什么 QR 码的放置如此重要？",[14,59,60],{},"道理很简单：如果顾客看不见 QR 码、它不够醒目，他们就不会去扫。",[14,62,63],{},"放置位置决定了可见度、可及性和可用性。在拥挤的货架上或快节奏的零售环境中，你的 QR 码需要吸引目光，而不是淹没在杂乱的设计里或挤在某个角落。",[14,65,66],{},"对于占 QR 码扫描绝大多数的移动端用户而言，这一点尤为如此。",[14,68,69],{},"有效的 QR 码放置会发出清晰的互动邀请，让它对用户友好。它通过让扫描显得自然而轻松，弥合物理世界与数字世界。",[38,71,72],{},[41,73,74,76],{},[44,75],{},[47,77],{"alt":78,"height":50,"src":79,"width":52},"顾客用智能手机扫描洗发水瓶背面面板上的 QR 码。","\u002Fimages\u002F2025\u002F06\u002FCustomer-scanning-a-QR-code-on-the-back-panel-of-a-shampoo-bottle-using-a-smartphone.png",[54,81,83],{"id":82},"把-qr-码放在产品包装上的最佳位置有哪些","把 QR 码放在产品包装上的最佳位置有哪些？",[14,85,86],{},"没有放之四海皆准的答案，但以下是一些通常表现良好的战略性位置。",[88,89,90],"h3",{"id":90},"正面面板",[14,92,93],{},"非常适合促销 QR 码或忠诚度计划。它把码直接放在购物者的眼前。",[88,95,96],{"id":96},"背面面板",[14,98,99],{},"适合监管、成分或可持续性信息，可提供更多细节。顾客在这里期待看到详情。",[88,101,102],{"id":102},"内翻盖或盖子内侧",[14,104,105],{},"非常适合教程或调查等购买后体验。增添一个惊喜与愉悦的时刻。",[38,107,108],{},[41,109,110,112],{},[44,111],{},[47,113],{"alt":114,"height":50,"src":115,"width":52},"用智能手机扫描印在产品盒翻盖内侧的 QR 码。","\u002Fimages\u002F2025\u002F06\u002FScanning-a-QR-code-printed-inside-the-flap-of-a-product-box-using-a-smartphone.png",[88,117,118],{"id":118},"吊牌或外包装",[14,120,121],{},"非常适合服装或礼盒。它们醒目、可拆卸且用途多样。",[14,123,124,128],{},[32,125,127],{"href":126},"\u002Fzh-hans\u002Fguides\u002Fqr-code-packaging-best-practices\u002F","最佳放置位置","取决于你的目标：产品注册、顾客反馈、品牌故事，或把用户引导至你的网店或社交媒体账号。",[38,130,131],{},[41,132,133,135],{},[44,134],{},[47,136],{"alt":137,"height":50,"src":138,"width":52},"一名女子扫描系在折叠好的毛衣上吊牌的 QR 码。","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-a-hang-tag-attached-to-a-folded-sweater.png",[54,140,142],{"id":141},"qr-码如何融入包装设计","QR 码如何融入包装设计？",[14,144,145],{},"创新的 QR 码设计意味着把 QR 码融入你的包装布局，而不破坏品牌形象或可用性。",[14,147,148],{},"在 QR 码周围留出足够的留白（称为\"静区\"），使它保持易于扫描。避免把它放在有光泽的表面或折叠处。",[14,150,151],{},"考虑对比度：浅色背景上的深色 QR 码通常更易扫描。",[14,153,154,155,157],{},"你还可以使用品牌化的产品包装 QR 码，让它们在不牺牲功能的前提下更具视觉吸引力、更契合品牌。",[32,156,35],{"href":34}," 支持这类轻度自定义，同时仍确保每一枚 QR 码都符合 GS1 标准。",[38,159,160],{},[41,161,162,164],{},[44,163],{},[47,165],{"alt":166,"height":50,"src":167,"width":52},"在时尚零售场景中，一名女子用手机扫描藏青色吊牌上的 QR 码。","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-navy-blue-hang-tag-QR-code-with-her-phone-in-a-fashion-retail-setting.png",[54,169,171],{"id":170},"qr-码能用在任何产品包装材料上吗","QR 码能用在任何产品包装材料上吗？",[14,173,174],{},"可以，但有些材料需要额外留意。",[14,176,177],{},"有光泽的表面会反射光线，降低扫描准确性。如果 QR 码太宽，弯曲的瓶身会使其变形。柔性软袋则可能会让码起皱或被拉伸。",[14,179,180],{},"在真实条件下用不同设备测试你的 QR 码，以确保它们可读。",[14,182,183,184,186],{},"借助 ",[32,185,35],{"href":34}," 的动态 QR 码，你无需重新印刷即可更新内容。这让你有灵活性随时间测试放置位置，并根据真实的 QR 码扫描数据优化你的包装策略。",[38,188,189],{},[41,190,191,193],{},[44,192],{},[47,194],{"alt":195,"height":50,"src":196,"width":52},"在杂货店货架过道，一名女子扫描番茄酱瓶背面的 QR 码。","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-the-back-of-a-ketchup-bottle-in-a-grocery-store-aisle.png",[54,198,200],{"id":199},"qr-码的放置如何与现有条码配合","QR 码的放置如何与现有条码配合？",[14,202,203],{},"包装上往往包含多个码，例如 UPC、EAN 和 QR。这些码会共存于产品包装上，至少要持续到 2027 年的 Sunrise，届时新一代 QR 码将开始取代所有旧有的码。巧妙地放置它们，能确保机器和人都清晰无误。",[14,205,206],{},"避免把 QR 码紧挨着传统条码聚在一起，尤其是当后者用于零售扫描时。这可以防止在销售点或履约环节产生混淆。整洁的布局有助于两种扫描器都正常工作。",[14,208,209],{},"你可以在决定付印之前，用 Digital Link 的工具测试这些配置。",[38,211,212],{},[41,213,214,216],{},[44,215],{},[47,217],{"alt":218,"height":50,"src":219,"width":52},"顾客手持一个麦片盒，背面面板上同时显示 UPC 条码和 QR 码。","\u002Fimages\u002F2025\u002F06\u002FCustomer-holding-a-cereal-box-showing-both-a-UPC-barcode-and-a-QR-code-on-the-back-panel.png",[54,221,223],{"id":222},"是什么让-qr-码更易扫描","是什么让 QR 码更易扫描？",[14,225,226],{},"让 QR 码的尺寸足够大（用于包装时通常至少为 2 厘米 x 2 厘米）。确保高分辨率印刷，并在码与背景之间保持足够的对比度。始终留出静区。",[14,228,229],{},"此外，把 QR 码放在平整、易于在摄像头前对准的位置。避免折叠、接缝或边角。扫描越简单，互动就越高。",[14,231,232],{},"把 QR 码想象成行动号召。它们需要显眼、有吸引力且易于互动。",[38,234,235],{},[41,236,237,239],{},[44,238],{},[47,240],{"alt":241,"height":50,"src":242,"width":52},"一名男子在超市货架过道扫描果汁瓶标签上的 QR 码。","\u002Fimages\u002F2025\u002F06\u002FMan-scanning-a-QR-code-on-a-juice-bottle-label-in-a-supermarket-aisle.png",[54,244,246],{"id":245},"如何确保-qr-码人人可用","如何确保 QR 码人人可用？",[14,248,249],{},"无障碍的 QR 码人人都能扫描，无论使用什么设备、身处什么环境或具备何种能力。这意味着要确保你的码足够大、对比度高，且不被折叠或设计元素遮挡。",[14,251,252],{},"但无障碍还意味着要跳出码本身来思考。如果你的包装会出现在数字环境中，可考虑为屏幕阅读器添加替代文本。",[14,254,255],{},"在码旁边使用简单的说明（\"扫我获取信息\"），并用常见的智能手机在不同光照条件下进行测试。",[54,257,259],{"id":258},"放置位置如何影响-qr-码活动","放置位置如何影响 QR 码活动？",[14,261,262],{},"放置得当的 QR 码可以大幅提升活动表现。",[14,264,265],{},"如果你的 QR 码通往一个落地页、一次忠诚度注册或一份产品教程，它的放置位置决定了实际有多少人看见并扫描它。",[14,267,268,270],{},[32,269,35],{"href":34}," 实时追踪扫描行为，因此你可以看到哪些产品线、地区或包装类型表现最佳。",[14,272,273],{},"这些反馈让你能够在未来的批次中调整 QR 码的放置，以改善成效。",[14,275,276],{},"这是让你的营销工作在不增加预算的情况下变得更聪明的最简单方式之一。",[38,278,279],{},[41,280,281,283],{},[44,282],{},[47,284],{"alt":285,"height":50,"src":286,"width":52},"购物者在超市货架过道扫描一盒饼干上的 QR 码。","\u002Fimages\u002F2025\u002F06\u002FShopper-scanning-a-QR-code-on-a-box-of-crackers-in-a-supermarket-aisle.png",[54,288,290],{"id":289},"qr-码如何解锁互动内容","QR 码如何解锁互动内容？",[14,292,293],{},"QR 码是通往丰富、数字化且引人入胜体验的发射台。当放置醒目并融合得当时，它们可以通往视频教程、增强现实滤镜、护理说明或虚拟产品试用。",[14,295,296],{},"这种互动性提升了参与度，并改善了产品理解与顾客满意度。扫描护肤品的用户可能会得到一份使用指南；扫描一双鞋则可能链接到搭配建议。",[14,298,299,301],{},[32,300,35],{"href":34}," 通过动态 QR 码和灵活的落地页支持这一切，让内容传递可扩展且轻松。",[54,303,305],{"id":304},"qr-码的放置在顾客体验中扮演什么角色","QR 码的放置在顾客体验中扮演什么角色？",[14,307,308],{},"智能包装关乎通过一次简单扫描为产品包装增添价值。你把码放在哪里，会影响顾客互动感觉起来有多自然、多令人满意。",[14,310,311],{},"做得对时，包装会成为一件透明与信任的工具，让顾客无需搜索便能获取他们想要的信息（产品详情、保质期、可持续性信息、更多贴士）。",[14,313,314],{},"这对于消费包装品尤为重要，因为在这一领域，品牌忠诚度取决于产品让人感觉有多贴心、多有回应。",[14,316,317],{},"放置位置把扫描变成一种习惯，而非一件苦差事。",[54,319,321],{"id":320},"qr-码能否揭示产品的来源","QR 码能否揭示产品的来源？",[14,323,324],{},"可以，而这正是它最强大的功能之一。放置正确时，QR 码可以把顾客连接到产品背后的故事：它在哪里制造、如何采购，以及谁参与其中。",[14,326,327],{},"对于力图证明可追溯性和道德实践的食品、时尚和化妆品品牌而言，这尤为宝贵。如今的消费者期待了解标签背后的真相。",[14,329,330],{},"借助 Digital Link，你可以创建动态数字产品护照，让顾客获取产品详情、认证甚至互动内容。它把一次扫描变成一个品牌叙事的时刻，就在包装之上。",[38,332,333],{},[41,334,335,337],{},[44,336],{},[47,338],{"alt":339,"height":50,"src":340,"width":52},"一名女子用手机扫描服装吊牌上的 QR 码，手机屏幕显示一个数字化的「打开」按钮。","\u002Fimages\u002F2025\u002F06\u002FWoman-scanning-a-QR-code-on-a-clothing-hang-tag-with-her-phone-showing-a-digital-Open-button.png",[54,342,344],{"id":343},"digital-link-如何帮助你优化-qr-码的放置","Digital Link 如何帮助你优化 QR 码的放置？",[14,346,183,347,349],{},[32,348,35],{"href":34},"，你的 QR 码不只是好看，它们更能创造成效。我们为你提供工具，用于生成动态 QR 码、开展多产品 QR 码活动，并在整条供应链中监控实时数据点。",[14,351,352],{},"你可以在不同的包装设计上测试放置位置、对比各种格式的扫描率，并快速迭代。",[14,354,355],{},"我们的平台弥合物理世界与数字世界，让你全面掌控顾客在何时、何地以及如何互动。",[14,357,358],{},"无论你是要加入产品折扣、可持续性信息还是顾客互动工具，QR 码的放置都不再靠猜。它是一项策略。",[54,360,362],{"id":361},"选择-qr-码生成器时应关注什么","选择 QR 码生成器时应关注什么？",[14,364,365],{},"选择合适的 QR 码生成器至关重要，尤其是在包装方面。你需要的不只是一个基础的码，你需要灵活性、可靠性和品牌一致性。",[14,367,368],{},"寻找一款支持可靠动态 QR 码、允许自定义域名并提供扫描分析的生成器。如果它能与你的包装工作流集成，并让你无需重新印刷即可本地化内容，那就更好了。",[14,370,371,373],{},[32,372,35],{"href":34}," 更进一步，确保完全符合 GS1 标准、提供直观的页面构建器，并在各地区和产品线上追踪表现。此外，我们通过了 ISO 质量与网络安全认证，为企业保障最安全的企业级体验。",[54,375,377],{"id":376},"你接下来应该做什么","你接下来应该做什么？",[14,379,380],{},"先想一想顾客会在哪里遇见你的产品：零售门店、线上履约还是开箱视频。让 QR 码的放置与情境相匹配。",[14,382,383,384,386],{},"然后使用 ",[32,385,35],{"href":34}," 创建易于更新、本地化和扩展的动态、契合品牌的 QR 码。",[14,388,389],{},"包装设计上的一个小小改变，就能在互动上带来巨大差别。",[14,391,392],{},"对于同一款产品，你把 QR 码放在哪里，看似只是一个细节。但只要执行得当，这就是一个能带来成效的细节。",{"title":394,"searchDepth":395,"depth":395,"links":396},"",3,[397,399,405,406,407,408,409,410,411,412,413,414,415,416],{"id":56,"depth":398,"text":57},2,{"id":82,"depth":398,"text":83,"children":400},[401,402,403,404],{"id":90,"depth":395,"text":90},{"id":96,"depth":395,"text":96},{"id":102,"depth":395,"text":102},{"id":118,"depth":395,"text":118},{"id":141,"depth":398,"text":142},{"id":170,"depth":398,"text":171},{"id":199,"depth":398,"text":200},{"id":222,"depth":398,"text":223},{"id":245,"depth":398,"text":246},{"id":258,"depth":398,"text":259},{"id":289,"depth":398,"text":290},{"id":304,"depth":398,"text":305},{"id":320,"depth":398,"text":321},{"id":343,"depth":398,"text":344},{"id":361,"depth":398,"text":362},{"id":376,"depth":398,"text":377},"还在纠结我应该把 QR 码放在包装的什么位置？了解那些能提升可见度、互动和扫描率的战略性位置。","md","article",{},true,"\u002Fimages\u002F2025\u002F06\u002Fwhere-should-i-place-a-qr-code-on-my-packaging_.png","\u002Fzh-hans\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging","2025-06-13T20:11:27+02:00",{"title":5,"description":417},"\u002Fzh-hans\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging\u002F","zh-hans\u002Fguides\u002Fwhere-should-i-place-a-qr-code-on-my-packaging","2025-06-20T15:54:00+02:00","1VkiFzXZfAuczNYJC9SiVjlx8uRByKesEF8WZWXfXb8",[431,437,443],{"path":432,"sourcePath":433,"title":434,"heading":6,"ogImage":435,"publishedAt":436},"\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport","\u002Fzh-hans\u002Fguides\u002Feu-detergents-regulation-digital-product-passport\u002F","欧盟洗涤剂法规数字产品护照","\u002Fimages\u002F2026\u002F03\u002FEU-Detergents-Regulation-Digital-Product-Passport.webp","2026-03-30T18:45:23+02:00",{"path":438,"sourcePath":439,"title":440,"heading":6,"ogImage":441,"publishedAt":442},"\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation","\u002Fzh-hans\u002Fguides\u002Feu-construction-products-regulation\u002F","欧盟建筑产品法规 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