[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fhelp-center\u002Fwhat-is-the-gs1-digital-link":3,"related-\u002Fzh-hans\u002Fhelp-center\u002Fwhat-is-the-gs1-digital-link":47},{"id":4,"title":5,"author":6,"body":7,"category":36,"description":37,"extension":38,"heading":39,"heroImage":39,"heroImageAlt":39,"layout":39,"meta":40,"navigation":41,"ogImage":39,"path":42,"publishedAt":39,"sections":39,"seo":43,"sourcePath":44,"stem":45,"updatedAt":39,"videoPosition":39,"videos":39,"__hash__":46},"pages\u002Fzh-hans\u002Fhelp-center\u002Fwhat-is-the-gs1-digital-link.md","什么是 GS1 Digital Link？","Mia",{"type":8,"value":9,"toc":32},"minimark",[10,14,17,20,23,26,29],[11,12,13],"p",{},"简而言之，GS1 Digital Link 就是把条形码变成一个网址。这样，有关商品的信息和附加数据就成为更广阔互联网的一部分，使消费者、零售商、品牌所有者以及供应链中的所有其他参与者都能访问大量可随时更新的产品信息。它就像物联网，只是无需嵌入传感器和微芯片。",[11,15,16],{},"随后，数字链接会被编码到二维条码（例如二维码）中，作为数据载体，可以添加到产品上或印刷在包装上。扫码后，数字链接二维码会将用户重定向到网络资源，以获取产品信息。",[11,18,19],{},"最有意思的是，如果在商店收银台使用 POS 扫描器扫描数字链接二维码，它的表现与普通条形码无异，会提供价格、SKU 等信息。但如果消费者用移动设备扫描产品包装上的同一个码，它就会跳转到相关内容或品牌自有的网页。",[11,21,22],{},"当然，人们首先想到的落地页选项是经 FDA 批准的营养成分表和欧盟数字产品护照。但除此之外，产品还可以链接到促销活动落地页、引导在线购物、提示下载移动应用、播放操作视频，或提供指向多个资源和平台（包括社交媒体账户）的网页链接列表。",[11,24,25],{},"这是一个优化的解决方案，它将消费者信息、品牌忠诚度和供应链效率融为一体，实现了每一位营销人员和运营经理最大胆的梦想。",[11,27,28],{},"从此，一个水瓶或一个智能手机包装盒上再也不需要同时印着传统条形码和二维码（可能还有 RFID 标签）来提供不同层级的信息了。一码统领一切。",[11,30,31],{},"一个码既能传递标准产品标识符（如 GTIN），又能带来焕然一新的消费者体验。这就是 GS1 Digital Link 的精髓所在。",{"title":33,"searchDepth":34,"depth":34,"links":35},"",3,[],"常见问题","简而言之，GS1 Digital Link 就是把条形码变成一个网址。","md",null,{},true,"\u002Fzh-hans\u002Fhelp-center\u002Fwhat-is-the-gs1-digital-link",{"title":5,"description":37},"\u002Fzh-hans\u002Fhelp-center\u002Fwhat-is-the-gs1-digital-link\u002F","zh-hans\u002Fhelp-center\u002Fwhat-is-the-gs1-digital-link","DXvarImNqEPyygeVZGWvZg4QZL9meRFIDdQ8B8nQD2k",[],1790247900992]