[{"data":1,"prerenderedAt":269},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fdigital-connected":3,"related-\u002Fzh-hans\u002Fnews\u002Fdigital-connected":247},{"id":4,"title":5,"author":6,"body":7,"category":232,"description":233,"extension":234,"heading":235,"heroImage":232,"heroImageAlt":232,"layout":236,"meta":237,"navigation":238,"ogImage":239,"path":240,"publishedAt":241,"sections":232,"seo":242,"sourcePath":243,"stem":244,"updatedAt":245,"videoPosition":232,"videos":232,"__hash__":246},"pages\u002Fzh-hans\u002Fnews\u002Fdigital-connected.md","数字互联包装：助力品牌更智能","Paula Rivero",{"type":8,"value":9,"toc":215},"minimark",[10],[11,12,13,21,26,33,49,53,59,62,65,81,84,94,98,104,108,119,129,132,138,141,144,158,161,165,171,174,180,190,193,199,203,209,212],"div",{},[14,15,16,20],"p",{},[17,18,19],"em",{},"数字互联","的理念正在改变品牌沟通、运营和创造价值的方式。在包装领域，这意味着每一张标签、每一个瓶子或盒子如今都能与互联网互动，让用户实时获取数据、支持和服务。这不仅是设计上的演进，更是一场技术变革，以前所未有的方式将企业、产品和消费者连接在一起。",[22,23,25],"h2",{"id":24},"数字互联对包装意味着什么","“数字互联”对包装意味着什么？",[14,27,28,29,32],{},"我们所说的数字互联包装，是指将实体世界与数字体验连接起来的产品。借助二维码、NFC 标签和基于云的数据系统等技术，企业可以打造互动触点，让客户即时获取产品详情、品牌内容或售后支持。",[30,31],"br",{},"这种新的连接有助于更好地了解消费者行为，并在从生产到销售的整个供应链中带来显著收益。",[34,35,36],"figure",{},[37,38,39,42],"picture",{},[40,41],"source",{},[43,44],"img",{"alt":45,"height":46,"src":47,"width":48},"用智能手机扫描产品盒上的数字互联二维码",440,"\u002Fimages\u002F2025\u002F10\u002FSmartphone-scanning-product-box-with-digital-connected-QR-code.png",728,[22,50,52],{"id":51},"互联网接入如何让包装更智能","互联网接入如何让包装更智能？",[14,54,55,56,58],{},"互联网接入如今已融入包装设计之中。消费者可以通过智能手机或平板电脑等联网设备获取产品信息、验证真伪，甚至直接联系品牌。",[30,57],{},"对企业而言，这种连接开辟了新的数据来源。每一次扫码或访问都会生成关于用户偏好、所在位置和趋势的洞察，帮助品牌实时调整和响应。这是一种双向沟通模式，让包装变成了数字界面。",[22,60,61],{"id":61},"互联带来的显著优势",[14,63,64],{},"数字互联包装的优势远不止于营销。它能帮助企业：",[66,67,68,72,75,78],"ul",{},[69,70,71],"li",{},"直接向消费者提供实时数据和产品支持",[69,73,74],{},"通过展示成分、产地或认证，提升透明度和信任",[69,76,77],{},"借助集成的数字工具更快地解决问题",[69,79,80],{},"减少印刷材料和浪费，助力可持续发展",[14,82,83],{},"只要实施得当，这项技术就能提升客户体验、简化运营，甚至降低成本。",[34,85,86],{},[37,87,88,90],{},[40,89],{},[43,91],{"alt":92,"height":46,"src":93,"width":48},"购物者在店内通过包装提供的互联网接入扫描产品","\u002Fimages\u002F2025\u002F10\u002FShopper-scanning-product-in-store-using-internet-access-from-packaging.png",[22,95,97],{"id":96},"数据获取推动增长的新资源","数据获取：推动增长的新资源",[14,99,100,101,103],{},"获取准确、结构化的数据，正在成为任何组织最有价值的资源之一。通过互联包装，品牌可以收集第一方数据，了解人们在何时、何地扫描了什么。",[30,102],{},"这些洞察可用于优化销售策略、提升产品质量和衡量营销活动效果。在重视隐私与合规的今天，能够直接与用户建立联系（而不依赖第三方 Cookie）是一项强大的优势。",[22,105,107],{"id":106},"企业如何支持这场数字化转型","企业如何支持这场数字化转型？",[14,109,110,111,113,118],{},"实施数字互联模式，并不只是在标签上添加一个二维码那么简单。企业需要一套清晰的战略，并辅以云基础设施、分析工具和可靠的合作伙伴。",[30,112],{},[114,115,117],"a",{"href":116},"\u002Fzh-hans\u002F","Digital Link"," 等平台帮助企业开发和交付可扩展的解决方案，并能与现有系统轻松集成。这种支持让品牌能够在不干扰现有运营的情况下推出新的数字服务。",[34,120,121],{},[37,122,123,125],{},[40,124],{},[43,126],{"alt":127,"height":46,"src":128,"width":48},"品牌团队分析互联包装的优势和效果数据","\u002Fimages\u002F2025\u002F10\u002FBrand-team-analyzing-connected-packaging-benefits-and-performance-data.png",[22,130,131],{"id":131},"数据与技术如何推动互联包装创新",[14,133,134,135,137],{},"技术是这场变革的引擎。智能包装解决方案利用云平台实时管理和传递信息，使企业能够即时发布产品更新、促销信息或安全警示。",[30,136],{},"例如，健康品牌可以利用互联标签将用药说明或提醒直接推送到患者的设备上，从而提升安全性和互动度。",[22,139,140],{"id":140},"实施数字互联包装的挑战",[14,142,143],{},"尽管潜力巨大，向数字互联系统的过渡也伴随着挑战。企业必须解决以下问题：",[66,145,146,149,152,155],{},[69,147,148],{},"数据管理与隐私合规",[69,150,151],{},"实施成本和员工培训",[69,153,154],{},"与现有生产模式的整合",[69,156,157],{},"确保各个市场都有稳定的互联网接入",[14,159,160],{},"不过，通过合作、资金支持和合适的技术合作伙伴，这些挑战都可以克服。",[22,162,164],{"id":163},"互联如何影响企业运营","互联如何影响企业运营？",[14,166,167,168,170],{},"互联包装影响着企业的方方面面，从产品设计到销售和客户服务。它帮助员工更快做出反应、适应市场变化，并确保每一个接触点都能持续传递价值。",[30,169],{},"通过建立实时数据反馈闭环，企业可以降低成本、提升产品质量并增加收入，最终打造一支更敏捷、更了解情况、更以客户为中心的团队。",[22,172,173],{"id":173},"为什么全世界都在拥抱数字互联包装",[14,175,176,177,179],{},"在各个行业中，趋势已十分明确：世界正在迈向数字互联体验。从食品、化妆品到健康和金融，企业正利用互联包装创造价值、提升透明度并增强品牌信任。",[30,178],{},"这一转变不仅关乎技术，更关乎建立延伸到货架之外的关系。",[34,181,182],{},[37,183,184,186],{},[40,185],{},[43,187],{"alt":188,"height":46,"src":189,"width":48},"各行业多样化的互联包装设计","\u002Fimages\u002F2025\u002F10\u002FVariety-of-connected-packaging-designs-across-industries.png",[22,191,192],{"id":192},"如何为您的品牌打造数字互联的未来",[14,194,195,196,198],{},"为了保持竞争力，企业必须拥抱这一演变。首先，在包装上启用数字访问，并使用安全的云端工具管理数据和洞察。",[30,197],{},"然后，拓展您的战略：将每件产品与您的网站、合作伙伴网络和营销系统连接起来。无论您的企业身处健康、零售还是制造行业，数字互联包装都能带来新的互动和增长机遇。",[22,200,202],{"id":201},"数字互联包装的下一步是什么","数字互联包装的下一步是什么？",[14,204,205,206,208],{},"随着 AI 和物联网（IoT）更深入地融入包装设计，数字互联的概念还将进一步演进。未来的包装不仅会提供数据，还会从数据中学习：实时调整体验、预测用户需求，并与其他设备无缝连接。",[30,207],{},"这场变革将让包装不再只是一个容器，而是成为品牌生态系统中鲜活、灵敏的一部分。",[22,210,211],{"id":211},"结语",[14,213,214],{},"数字互联包装代表着品牌与消费者沟通的未来。它连接实体世界与数字世界，让数据触手可及，支持更智能的运营，并在整个价值链中带来可衡量的收益。对于准备好适应变化的企业来说，机遇显而易见：打造不仅能盛装产品、还能讲述产品故事的包装，随时随地、实时在线。",{"title":216,"searchDepth":217,"depth":217,"links":218},"",3,[219,221,222,223,224,225,226,227,228,229,230,231],{"id":24,"depth":220,"text":25},2,{"id":51,"depth":220,"text":52},{"id":61,"depth":220,"text":61},{"id":96,"depth":220,"text":97},{"id":106,"depth":220,"text":107},{"id":131,"depth":220,"text":131},{"id":140,"depth":220,"text":140},{"id":163,"depth":220,"text":164},{"id":173,"depth":220,"text":173},{"id":192,"depth":220,"text":192},{"id":201,"depth":220,"text":202},{"id":211,"depth":220,"text":211},null,"数字互联包装将产品与实时数据和互联网连接起来，为全球品牌带来更出色的客户体验。","md","数字互联包装：连接实体世界与数字世界","article",{},true,"\u002Fimages\u002F2025\u002F10\u002FDigital-connected-packaging.png","\u002Fzh-hans\u002Fnews\u002Fdigital-connected","2025-10-22T17:17:10+02:00",{"title":5,"description":233},"\u002Fzh-hans\u002Fnews\u002Fdigital-connected\u002F","zh-hans\u002Fnews\u002Fdigital-connected","2025-10-22T17:17:11+02:00","-P3T6EOpL3YR3bpikpfbzaoCMfOiMTK6NFMyelxqPsA",[248,255,262],{"path":249,"sourcePath":250,"title":251,"heading":252,"ogImage":253,"publishedAt":254},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":256,"sourcePath":257,"title":258,"heading":259,"ogImage":260,"publishedAt":261},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":263,"sourcePath":264,"title":265,"heading":266,"ogImage":267,"publishedAt":268},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247901599]