[{"data":1,"prerenderedAt":264},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fenhance-product-authentication":3,"related-\u002Fzh-hans\u002Fnews\u002Fenhance-product-authentication":242},{"id":4,"title":5,"author":6,"body":7,"category":227,"description":228,"extension":229,"heading":230,"heroImage":227,"heroImageAlt":227,"layout":231,"meta":232,"navigation":233,"ogImage":234,"path":235,"publishedAt":236,"sections":227,"seo":237,"sourcePath":238,"stem":239,"updatedAt":240,"videoPosition":227,"videos":227,"__hash__":241},"pages\u002Fzh-hans\u002Fnews\u002Fenhance-product-authentication.md","加强产品验真 · Digital Link","Mia",{"type":8,"value":9,"toc":216},"minimark",[10],[11,12,13,23,28,38,41,45,56,85,88,92,95,98,118,121,124,131,163,166,169,201,204,207],"div",{},[14,15,16,17,22],"p",{},"数字时代为我们带来了惊人的进步，但也为手段日益高明的造假者打开了大门。这让品牌和消费者都深感头疼。仿冒品越来越难以识别，可靠的产品验真因此变得前所未有地重要。那么，企业该如何反击，保护自己的客户？本文将深入探讨 ",[18,19,21],"a",{"href":20},"\u002Fzh-hans\u002F","Digital Link 二维码","与库存管理如何协同应对这一日益严重的威胁。",[24,25,27],"h2",{"id":26},"假冒问题全球性的难题","假冒问题：全球性的难题",[14,29,30,31,37],{},"假冒不只是小麻烦，而是一场全面蔓延的“流行病”，影响着从我们穿的衣服、用的手机到我们依赖的药品等方方面面，而且情况正在恶化。到 2030 年，假冒商品贸易额",[18,32,36],{"href":33,"rel":34},"https:\u002F\u002Fcorsearch.com\u002Fcontent-library\u002Fblog\u002Fexploring-the-threat-landscape-counterfeits-and-fakes\u002F",[35],"noopener","预计将达到惊人的 1.79 万亿美元","（Corsearch，2024 年）。这不只是大企业的问题，而是我们所有人的问题。近半数品牌因仿冒品而损失销售额，但其危害远不止利润损失。",[14,39,40],{},"仿冒品侵蚀着我们对喜爱品牌的信任，损害品牌声誉，甚至可能让我们身处险境。想一想：假药里可能含有任何东西，这是一个令人不寒而栗的念头。这不只是一个商业问题（政府也因此损失了重要的税收），更是一种无处不在的社会风险。",[24,42,44],{"id":43},"二维码小小的码大大的作用","二维码：小小的码，大大的作用",[14,46,47,48,55],{},"我们都熟悉那些小小的方形条码：",[18,49,54],{"href":50,"rel":51,"target":53},"https:\u002F\u002Fdigital.gov\u002Fresources\u002Fintroduction-to-qr-codes\u002F",[52,35],"noreferrer","_blank","二维码","。它们无处不在！这些巧妙的码能承载的信息量惊人，用手机轻轻一扫，就能打开一个数据的世界。以下是用它们来验证产品真伪的方式：",[57,58,59,67,73,79],"ul",{},[60,61,62,66],"li",{},[63,64,65],"strong",{},"一物一码：","每件产品都有自己独一无二的二维码，就像数字指纹一样，链接到产品的来源、生产时间和真伪等详细信息。",[60,68,69,72],{},[63,70,71],{},"简单易用：","任何拥有智能手机的人都能扫描二维码，对每个人来说都快速、简单、方便。",[60,74,75,78],{},[63,76,77],{},"经济实惠：","与昂贵的全息标签或 RFID 标签相比，二维码是一种高性价比的产品验真方式。",[60,80,81,84],{},[63,82,83],{},"信息触手可及：","扫描二维码即可进入一个网站，查看您想了解的所有产品详情，从认证到供应链信息应有尽有。",[14,86,87],{},"不仅如此！二维码分为两种：静态二维码（信息固定）和动态二维码（信息可更新）。动态二维码非常实用，因为无需生成新码就能修改内容。这意味着您可以实时追踪产品，并根据需要随时更新。",[24,89,91],{"id":90},"库存管理串联起每个环节","库存管理：串联起每个环节",[14,93,94],{},"库存管理系统就像产品追踪的“脊梁”，跟踪商品从工厂车间到商店货架的全过程。把二维码数据与这些系统连接起来，企业就能建立一套高度安全的验真流程，让仿冒品更难乘虚而入。",[14,96,97],{},"这种组合为企业带来的好处包括：",[57,99,100,106,112],{},[60,101,102,105],{},[63,103,104],{},"实时核验：","在供应链的任何环节扫描二维码，都能立即核实产品是否为正品。",[60,107,108,111],{},[63,109,110],{},"全局更清晰：","更完善的追踪让企业能够鸟瞰全部库存，在潜在问题出现之前就发现它们。",[60,113,114,117],{},[63,115,116],{},"拦截仿冒品：","准确的记录和实时追踪，让造假者更难把仿冒品混入正品之中。",[14,119,120],{},"可以这样理解：追溯软件让制造商为每一批产品赋予唯一的标识，从而能够追踪它们的全程流转。这对于药品和食品等安全至上的产品尤为重要。",[24,122,123],{"id":123},"整合起来",[14,125,126,127,130],{},"想要实施一套结合库存管理的二维码验真系统吗？这正是 ",[18,128,129],{"href":20},"Digital Link"," 的核心专长之一。具体方案如下：",[132,133,134,145,151,157],"ol",{},[60,135,136,139,140,144],{},[63,137,138],{},"生成唯一的码：","为每件产品赋予专属二维码，并链接到存有全部关键产品信息的安全数据库。请务必确保 ",[18,141,143],{"href":142},"\u002Fzh-hans\u002Fguides\u002Fdigital-link-qr-code-legibility\u002F","Digital Link 二维码的可识读性","。",[60,146,147,150],{},[63,148,149],{},"打通系统：","确保二维码数据与您的库存管理系统互联互通，让一切实时更新。",[60,152,153,156],{},[63,154,155],{},"处处扫码：","在从工厂到门店的每个环节都建立扫码流程，以验证产品真伪并追踪产品。",[60,158,159,162],{},[63,160,161],{},"选择合适的工具：","选择兼容二维码并支持实时追踪的库存管理软件。市面上有许多选择，可以帮助您精简运营、提升验真能力。",[24,164,165],{"id":165},"真实案例",[14,167,168],{},"许多品牌已经在使用这项技术反击仿冒品。",[57,170,171,177,183,189,195],{},[60,172,173,176],{},[63,174,175],{},"制药企业","在药品包装上印制二维码，让您在离开药店之前就能确认所购药品是否为正品。 ",[60,178,179,182],{},[63,180,181],{},"奢侈品牌","利用二维码向您揭示所购产品的“内幕”，提供详细的产品历史和真伪核验。这是一种既能与客户建立联系、又能打击仿冒的好方法。",[60,184,185,188],{},[63,186,187],{},"食品饮料企业","在包装上添加二维码，让您清楚了解食物的确切来源，并查看其安全认证。",[60,190,191,194],{},[63,192,193],{},"电子产品企业","借助二维码帮助您验证新购设备的真伪，并获取保修信息。",[60,196,197,200],{},[63,198,199],{},"化妆品企业","也加入了这一行列，利用二维码为您提供详细的成分表和真伪验证。",[14,202,203],{},"这些案例表明，二维码正在打击假冒的战斗中发挥实实在在的作用，让市场对每个人来说都更安全、更透明。",[24,205,206],{"id":206},"总结",[14,208,209,210,215],{},"二维码与",[18,211,214],{"href":212,"rel":213,"target":53},"https:\u002F\u002Fresearch.com\u002Fsoftware\u002Fbest-inventory-management-software",[52,35],"库存管理解决方案","是打击仿冒品的强大组合。它们帮助企业保护品牌、建立客户信任，并确保我们买到的产品货真价实。随着假冒现象日益猖獗，企业是时候采取行动、拥抱这些技术了。这不只是为了保护利润，更是为了保护人们。",{"title":217,"searchDepth":218,"depth":218,"links":219},"",3,[220,222,223,224,225,226],{"id":26,"depth":221,"text":27},2,{"id":43,"depth":221,"text":44},{"id":90,"depth":221,"text":91},{"id":123,"depth":221,"text":123},{"id":165,"depth":221,"text":165},{"id":206,"depth":221,"text":206},null,"加强产品验真：借助二维码与库存管理解决方案，验证产品真伪，保护品牌与消费者。","md","加强产品验真：借助二维码与库存管理解决方案验证产品真伪","article",{},true,"\u002Fimages\u002F2025\u002F01\u002FEnhance-Product-Authentication.jpg","\u002Fzh-hans\u002Fnews\u002Fenhance-product-authentication","2025-01-20T10:49:05+01:00",{"title":5,"description":228},"\u002Fzh-hans\u002Fnews\u002Fenhance-product-authentication\u002F","zh-hans\u002Fnews\u002Fenhance-product-authentication","2025-01-24T16:44:14+01:00","SfYqc9JTZ8MFTEfpG77XgdnqP_DFJvpRR9mO-MEnE-U",[243,250,257],{"path":244,"sourcePath":245,"title":246,"heading":247,"ogImage":248,"publishedAt":249},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":251,"sourcePath":252,"title":253,"heading":254,"ogImage":255,"publishedAt":256},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":258,"sourcePath":259,"title":260,"heading":261,"ogImage":262,"publishedAt":263},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247901688]