[{"data":1,"prerenderedAt":602},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Feuropean-wine-label-reform":3,"related-\u002Fzh-hans\u002Fnews\u002Feuropean-wine-label-reform":580},{"id":4,"title":5,"author":6,"body":7,"category":566,"description":567,"extension":568,"heading":566,"heroImage":566,"heroImageAlt":566,"layout":569,"meta":570,"navigation":571,"ogImage":572,"path":573,"publishedAt":574,"sections":566,"seo":575,"sourcePath":576,"stem":577,"updatedAt":578,"videoPosition":566,"videos":566,"__hash__":579},"pages\u002Fzh-hans\u002Fnews\u002Feuropean-wine-label-reform.md","5 分钟读懂欧盟葡萄酒标签改革","Mia",{"type":8,"value":9,"toc":555},"minimark",[10],[11,12,13,17,25,36,49,56,59,64,75,93,99,106,120,131,141,153,157,164,174,181,201,218,231,237,241,255,267,274,303,311,319,328,335,346,350,355,373,378,382,389,396,407,414,423,430,434,445,451,482,492,498,501,534,543,549],"div",{},[14,15,16],"p",{},"自 2023 年 12 月 8 日起，欧盟境内所有葡萄酒标签都必须提供营养信息和完整的配料表。该规定现已生效，而 Digital Link 二维码依然是在不挤占标签空间的前提下承载这些信息的最简便方式。下面为您介绍这项改革的具体要求以及合规方法。",[14,18,19,20,24],{},"如果您正在阅读本文，您很可能是一位酿酒师，或者从事葡萄酒及葡萄酒类饮品相关工作。作为葡萄酒爱好者，我们深知",[21,22,23],"strong",{},"需要付出多少心血与热情","，才能守护并改良一片风土、精挑细选并完美调配葡萄品种、让每个年份的酒得到恰当陈酿，并在整个葡萄酒供应链中确保最高品质。",[14,26,27,28,31,32,35],{},"现在，正是向欧洲各地的鉴赏家和注重品质的消费者进一步展示这一切的时候。因为",[21,29,30],{},"自 2023 年 12 月 8 日起，所有在欧盟市场上销售的葡萄酒和加香葡萄酒","（如 Vermouth、Quinquina、Lillet 或 Americano）",[21,33,34],{},"都必须在标签上注明营养声明和配料表","。过渡期已经结束，因此这一规定现已适用于投放欧盟市场的每一个新年份。",[14,37,38,39,42,43,48],{},"这些是",[21,40,41],{},"欧盟第 2021\u002F2117 号法规","提出的基本要求，它让",[44,45,47],"a",{"href":46},"\u002Fzh-hans\u002Fguides\u002Feu-regulation-2021-2117\u002F","欧盟葡萄酒标签改革","正式落地（或者说，这是一场革命？）",[14,50,51,52,55],{},"此刻，您很可能在想，这项新法规会对您的业务造成多大冲击，以及应该如何准备才能履行相关义务。我们在这份指南中解答了这些问题以及更多疑问，帮助您",[21,53,54],{},"快速掌握欧盟葡萄酒标签改革的要点","。",[14,57,58],{},"准备好了吗？那我们就开门见山吧。",[60,61,63],"h3",{"id":62},"什么是欧盟第-20212117-号法规","什么是欧盟第 2021\u002F2117 号法规？",[14,65,66,71,72,55],{},[44,67,41],{"href":68,"rel":69},"https:\u002F\u002Fwww.eumonitor.eu\u002F9353000\u002F1\u002Fj4nvk6yhcbpeywk_j9vvik7m1c3gyxp\u002Fvlok8fweejzl",[70],"noopener","于 2021 年 12 月 2 日发布，整合并修订了此前的多项法规，以便对",[21,73,74],{},"葡萄酒和加香葡萄酒标签实施更严格的要求",[14,76,77,78,83,84,89,90,55],{},"这项措施的最终目的，是在",[44,79,82],{"href":80,"rel":81},"https:\u002F\u002Fagriculture.ec.europa.eu\u002Fcommon-agricultural-policy_en",[70],"共同农业政策（CAP）计划","以及欧盟所谓的",[44,85,88],{"href":86,"rel":87},"https:\u002F\u002Ffood.ec.europa.eu\u002Fhorizontal-topics\u002Ffarm-fork-strategy_en",[70],"“从农场到餐桌”（Farm to Fork）战略","框架下，促进",[21,91,92],{},"消费者健康与食品安全",[14,94,95,96,55],{},"抛开宏观目标不谈，对酿酒商和经销商而言，最关键的一点是：在欧盟境内销售的所有酒瓶都必须",[21,97,98],{},"向消费者提供营养声明和详细的配料表",[14,100,101,102,105],{},"这些信息可以直接印在标签上，也可以",[21,103,104],{},"“通过电子方式”提供","。但能量值（以符号“E”标示）必须始终显示在标签上，任何可能引起过敏或不耐受的物质也同样如此。",[107,108,109],"figure",{},[110,111,112,115],"picture",{},[113,114],"source",{},[116,117],"img",{"alt":118,"src":119},"什么是欧盟法规","\u002Fimages\u002F2023\u002F02\u002FWhat-is-EU-Regulation-2.jpg",[14,121,122,123,126,127,130],{},"那么，“通过电子方式”究竟是什么意思？简单来说，您可以",[21,124,125],{},"通过 Digital Link 二维码","将购买者引导至一个在线页面，所有强制性信息都可以在那里查看。这样既不会让标签过于拥挤，又能",[21,128,129],{},"随时按需编辑数据","，无需重新印刷任何标签。",[14,132,133,134,137,138,55],{},"但请注意，承载强制性信息的页面应",[21,135,136],{},"避免收集或追踪用户数据","，并且",[21,139,140],{},"不得提供以营销为目的的内容",[14,142,143,144,149,150,55],{},"此外，根据",[44,145,148],{"href":146,"rel":147},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FALL\u002F?uri=CELEX%3A32011R1169",[70],"欧盟第 1169\u002F2011 号法规第 15 条","的规定，强制性信息必须",[21,151,152],{},"以食品或饮料销售所在欧盟国家的消费者易于理解的语言提供",[60,154,156],{"id":155},"什么是葡萄酒的营养声明","什么是葡萄酒的营养声明？",[14,158,159,160,163],{},"根据欧盟法律，合规的营养声明必须告知消费者食品或饮料的能量和营养成分含量。",[21,161,162],{},"必须提供的最低强制性信息","包括：",[165,166,167,171],"ul",{},[168,169,170],"li",{},"能量值",[168,172,173],{},"脂肪、饱和脂肪、碳水化合物、糖、蛋白质和盐的含量",[14,175,176,177,180],{},"此外，",[21,178,179],{},"可选信息","包括以下成分的含量：",[165,182,183,186,189,192,195,198],{},[168,184,185],{},"单不饱和脂肪",[168,187,188],{},"多不饱和脂肪",[168,190,191],{},"多元醇",[168,193,194],{},"淀粉",[168,196,197],{},"膳食纤维",[168,199,200],{},"法律允许标示的任何维生素或矿物质",[14,202,203,206,207,210,211,214,215,55],{},[204,205],"br",{},"营养声明中显示的数值均为平均值。这些数值可以基于",[21,208,209],{},"制造商进行的分析","，也可以根据配料的",[21,212,213],{},"已知或实际平均值","计算得出，或采用",[21,216,217],{},"普遍确立并公认的数据",[14,219,220,221,226,227,230],{},"能量值必须以每 100 克或每 100 毫升所含的千焦（kJ）和千卡（kcal）标示，营养成分含量也必须以每 100 克或每 100 毫升标示。不过，",[44,222,225],{"href":223,"rel":224},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002F?uri=CELEX:32011R1169#d1e2588-18-1",[70],"欧盟第 1169\u002F2011 号法规第 33 条","列出了若干情形，在这些情形下，",[21,228,229],{},"按每份或每个消费单位标示的数值","（例如“一杯”）可以作为每 100 克或每 100 毫升信息的补充，甚至完全取而代之。",[14,232,233,234,55],{},"尤其需要注意的是，最被普遍接受的营养声明呈现方式是",[21,235,236],{},"表格形式",[60,238,240],{"id":239},"什么是葡萄酒的配料表","什么是葡萄酒的配料表？",[14,242,243,244,247,248,251,252,55],{},"欧盟对配料表的一般规定是：所有配料表之前都必须",[21,245,246],{},"有一个包含“配料”（ingredients）一词的标题","，并且必须",[21,249,250],{},"按重量降序","列出全部配料，每种配料都要",[21,253,254],{},"使用其具体名称标示",[14,256,257,258,263,264,55],{},"关于配料在食品和饮料标签上应如何呈现的细则，详见",[44,259,262],{"href":260,"rel":261},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002FHTML\u002F?uri=CELEX:02011R1169-20180101#tocId84",[70],"欧盟第 1169\u002F2011 号法规","的",[21,265,266],{},"附件 I 至附件 XV",[14,268,269,270,273],{},"不想通读一整部欧洲议会和理事会法规？我们为您整理好了。以下是新标签中可能包含的",[21,271,272],{},"葡萄酒配料清单","：",[165,275,276,279,282,285,288,291,294,297,300],{},[168,277,278],{},"葡萄",[168,280,281],{},"葡萄汁",[168,283,284],{},"蔗糖",[168,286,287],{},"浓缩／精馏葡萄汁",[168,289,290],{},"补液（liqueur d’expedition）",[168,292,293],{},"稳定剂和酸度调节剂，如酒石酸、偏酒石酸、苹果酸、乳酸、富马酸、柠檬酸、硫酸钙、阿拉伯胶、酵母甘露糖蛋白、羧甲基纤维素（CMC）和聚天冬氨酸钾（可在前面注明“可能含有”）",[168,295,296],{},"防腐剂和抗氧化剂，如二氧化硫、亚硫酸氢钾、焦亚硫酸钾、山梨酸钾、溶菌酶、抗坏血酸和二碳酸二甲酯（DMDC）",[168,298,299],{},"保护性气体，如氩气、氮气和二氧化碳（只需注明“在保护性气氛中灌装”即可）",[168,301,302],{},"其他物质，如阿勒颇松树脂和焦糖。",[14,304,305,307,308,55],{},[204,306],{},"随着主管部门发布更多细则，我们会",[21,309,310],{},"持续更新这份清单",[60,312,314,315],{"id":313},"满足欧盟第-20212117-号法规葡萄酒标签要求的截止日期是什么时候","满足欧盟第 2021\u002F2117 号法规葡萄酒标签要求的截止日期是什么时候？",[21,316,317],{},[204,318],{},[107,320,321],{},[110,322,323,325],{},[113,324],{},[116,326],{"alt":314,"src":327},"\u002Fimages\u002F2023\u002F01\u002FWhat-is-the-deadline-to-comply-with-the-wine-label-requirements-introduced-by-EU-Regulation-2021_2117_.jpg",[14,329,330,331,334],{},"该法规设置了 2 年的过渡期，目前过渡期已经结束。任何",[21,332,333],{},"在 2023 年 12 月 8 日之后生产并贴标","的葡萄酒和加香葡萄酒都必须符合其要求，这涵盖了当今市场上的每一个新年份。",[14,336,337,338,341,342,345],{},"在 2023 年 12 月 8 日之前生产并贴标的葡萄酒和加香葡萄酒，仍可在欧盟市场上销售",[21,339,340],{},"直至库存售罄","，已经上市的酒瓶",[21,343,344],{},"无需重新贴标","。实际上，这些旧库存大多已经清空，因此这项改革适用于如今货架上的产品。",[60,347,349],{"id":348},"不遵守新的葡萄酒标签改革会有什么后果","不遵守新的葡萄酒标签改革会有什么后果？",[14,351,352,354],{},[44,353,41],{"href":46},"并未明确规定对不合规产品的处罚或罚款，而是交由各成员国采取适当措施，以便：",[165,356,357,367],{},[168,358,359,360,363,364],{},"确保未按照该法规贴标的葡萄酒和加香葡萄酒",[21,361,362],{},"不得投放市场","；若已上市，则须",[21,365,366],{},"撤出市场",[168,368,369,370],{},"对不合规的生产商和经销商实施",[21,371,372],{},"有效处罚",[14,374,375,377],{},[204,376],{},"一旦各成员国公布罚款和处罚细则，我们将第一时间提供更多信息。",[60,379,381],{"id":380},"葡萄酒标签改革是否仅限于欧盟","葡萄酒标签改革是否仅限于欧盟？",[14,383,384,385,388],{},"欧盟第 2021\u002F2117 号法规是一部欧洲法律，仅适用于欧盟国家。顺带一提，欧盟国家占",[21,386,387],{},"全球葡萄酒产量的 63%","、全球葡萄酒消费量的 57%，以及葡萄酒出口总量的 70%。",[14,390,391,392,395],{},"但类似的要求很可能",[21,393,394],{},"很快会在其他国家推行","，例如美国。",[14,397,398,399,406],{},"2022 年 2 月，美国财政部响应拜登总统的直接指令，发布了",[44,400,403],{"href":401,"rel":402},"https:\u002F\u002Fhome.treasury.gov\u002Fsystem\u002Ffiles\u002F136\u002FCompetition-Report.pdf",[70],[21,404,405],{},"《啤酒、葡萄酒和烈酒市场的竞争》（Competition in the Markets for Beer, Wine, and Spirits）","报告。",[14,408,409,410,413],{},"该报告建议负责监管美国酒精饮料的酒精烟草税务贸易局（TTB）实施“能够通过向消费者提供信息来服务公共健康并促进竞争的监管提案，例如",[21,411,412],{},"强制标示过敏原、营养和配料信息","”。",[107,415,416],{},[110,417,418,420],{},[113,419],{},[116,421],{"alt":381,"src":422},"\u002Fimages\u002F2023\u002F01\u002FIs-the-wine-label-reform-limited-to-the-European-Union_.jpg",[14,424,425,426,429],{},"因此，在这个继意大利、法国和西班牙之后",[21,427,428],{},"位列全球第四大葡萄酒生产国","的国家，预计将出台更严格的标签法规。而且还会有更多国家跟进。",[60,431,433],{"id":432},"如何满足欧盟第-20212117-号法规的葡萄酒标签改革要求","如何满足欧盟第 2021\u002F2117 号法规的葡萄酒标签改革要求？",[14,435,436,437,444],{},"要满足欧盟对葡萄酒和加香葡萄酒标签的新要求，最简单、最灵活的解决方案是",[21,438,439,440],{},"使用 Digital Link ",[44,441,443],{"href":442},"\u002Fzh-hans\u002Fproduct\u002Fgs1-qr-codes\u002F","GS1 二维码","，将消费者连接到强制性信息。",[14,446,447,448,55],{},"像我们提供的 Digital Link 二维码，编码的是",[21,449,450],{},"一个网址与 GTIN 信息的组合",[14,452,453,454,457,458,461,462,465,466,469,470,473,474,477,478,481],{},"这样一来，同一个二维码既可以",[21,455,456],{},"在销售终端用于结账","，消费者用智能手机扫描时，又会被引导至",[21,459,460],{},"一个展示营养声明和配料表的产品页面","，页面上还可以链接到各种相关的在线资源，如",[21,463,464],{},"食谱","、互动式",[21,467,468],{},"酒庄导览","、教学",[21,471,472],{},"视频","、",[21,475,476],{},"会员忠诚度","计划、",[21,479,480],{},"网上商店","：可能性无穷无尽。",[107,483,484],{},[110,485,486,488],{},[113,487],{},[116,489],{"alt":490,"src":491},"如何满足欧盟第 2021\u002F2117 号法规的葡萄酒标签要求","\u002Fimages\u002F2023\u002F01\u002FHow-to-comply-with-the-wine-label-requirements-of-EU-Regulation-2021_2117_.jpg",[14,493,494,495,55],{},"更不用说，有了 Digital Link 二维码，您可以一步到位，",[21,496,497],{},"去掉标签上所有其他条码和营销二维码",[14,499,500],{},"简而言之：",[165,502,503,510,516,527],{},[168,504,505,506,509],{},"Digital Link 二维码帮助企业",[21,507,508],{},"符合欧盟葡萄酒标签法规","，以及当前或未来针对葡萄酒包装的其他任何法律要求",[168,511,512,513],{},"Digital Link 二维码整合了目前印在或贴在酒瓶上的其他条码、二维码、Data Matrix 和标签的全部功能，从而",[21,514,515],{},"释放标签空间",[168,517,518,519,522,523],{},"Digital Link 二维码可以",[21,520,521],{},"简化流程","，覆盖",[44,524,526],{"href":525},"\u002Fzh-hans\u002Fguides\u002Fdigital-link-supply-chain\u002F","整个供应链",[168,528,529,530,533],{},"Digital Link 二维码提供了",[21,531,532],{},"建立并维系品牌与消费者关系","的新方式，从而改善客户体验。",[14,535,536,538,539,542],{},[204,537],{},"随着从传统条码向 Digital Link 二维码进行",[21,540,541],{},"全球过渡的 2027 年截止日期","日益临近，这无疑是一举两得！",[14,544,545,546,55],{},"想了解更多信息，为葡萄酒标签革命做好准备？请通过 info@digital-link.com ",[21,547,548],{},"联系我们的专家",[14,550,551,552,55],{},"我们非常乐意解答您的所有问题，并为您设计",[21,553,554],{},"量身定制的解决方案",{"title":556,"searchDepth":557,"depth":557,"links":558},"",3,[559,560,561,562,563,564,565],{"id":62,"depth":557,"text":63},{"id":155,"depth":557,"text":156},{"id":239,"depth":557,"text":240},{"id":313,"depth":557,"text":314},{"id":348,"depth":557,"text":349},{"id":380,"depth":557,"text":381},{"id":432,"depth":557,"text":433},null,"欧盟葡萄酒标签改革快速指南：了解如何在截止日期前借助 Digital Link 二维码满足合规要求。","md","article",{},true,"\u002Fimages\u002F2023\u002F01\u002FEverything-you-need-to-know-about-the-European-wine-label-reform-in-a-5-minute-read.jpg","\u002Fzh-hans\u002Fnews\u002Feuropean-wine-label-reform","2024-06-28T18:18:04+02:00",{"title":5,"description":567},"\u002Fzh-hans\u002Fnews\u002Feuropean-wine-label-reform\u002F","zh-hans\u002Fnews\u002Feuropean-wine-label-reform","2026-08-14T10:00:00+02:00","zrrSIEld3YrP0mKEQ80bV5Z7tdjX5OFMxiFZIrlc1Es",[581,588,595],{"path":582,"sourcePath":583,"title":584,"heading":585,"ogImage":586,"publishedAt":587},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":589,"sourcePath":590,"title":591,"heading":592,"ogImage":593,"publishedAt":594},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":596,"sourcePath":597,"title":598,"heading":599,"ogImage":600,"publishedAt":601},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247902042]