[{"data":1,"prerenderedAt":278},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fgs1-australia-ngtag-event":3,"related-\u002Fzh-hans\u002Fnews\u002Fgs1-australia-ngtag-event":256},{"id":4,"title":5,"author":6,"body":7,"category":241,"description":242,"extension":243,"heading":244,"heroImage":241,"heroImageAlt":241,"layout":245,"meta":246,"navigation":247,"ogImage":248,"path":249,"publishedAt":250,"sections":241,"seo":251,"sourcePath":252,"stem":253,"updatedAt":254,"videoPosition":241,"videos":241,"__hash__":255},"pages\u002Fzh-hans\u002Fnews\u002Fgs1-australia-ngtag-event.md","GS1 澳大利亚 NGTAG 活动：以二维条码实现可追溯","Paula Rivero",{"type":8,"value":9,"toc":230},"minimark",[10],[11,12,13,31,34,38,41,44,60,63,136,145,148,151,165,168,178,181,187,190,199,202,212,215],"div",{},[14,15,16,20,21,26,27,30],"p",{},[17,18,19],"strong",{},"GS1 澳大利亚 NGTAG（全国 GS1 可追溯性咨询小组）活动","“2D Barcodes make traceability a beepin’ breeze”（二维条码让可追溯变得轻而易举）是一场具有里程碑意义的盛会，展示了",[22,23,25],"a",{"href":24},"\u002Fzh-hans\u002Fproduct\u002F2d-barcodes\u002F","二维条码","将如何塑造零售业和供应链透明化的未来。这场顶级活动在 ",[17,28,29],{},"GS1 澳大利亚知识与活动中心","举行，汇聚了行业领袖、零售商和创新者，共同探讨前沿 GS1 标准的变革潜力。",[14,32,33],{},"Digital Link 团队当然也在现场！",[35,36,37],"h2",{"id":37},"活动概览",[14,39,40],{},"本次活动为专业人士提供了一个交流、学习和分享零售与供应链最新趋势和技术洞察的平台。活动设有主题演讲、分组讨论和实践工作坊，旨在促进合作，并为寻求推动创新与增长的企业带来切实可行的收获。",[14,42,43],{},"随着越来越多的澳大利亚企业转向二维条码，本次活动凸显了 GS1 标准在确保全球互操作性、建立信任和提升消费者体验方面的关键作用。",[45,46,47],"figure",{},[48,49,50,53],"picture",{},[51,52],"source",{},[54,55],"img",{"alt":56,"height":57,"src":58,"width":59},"一段 GS1 爱情故事",471,"\u002Fimages\u002F2024\u002F11\u002FA-GS1-love-story.png",728,[35,61,62],{"id":62},"分组讨论区的核心主题",[64,65,66,97,116],"ol",{},[67,68,69,72,75,76],"li",{},[17,70,71],{},"采用驱动因素",[73,74],"br",{},"活动期间，讨论聚焦于推动二维条码普及的各种力量，包括：\n",[77,78,79,85,91],"ul",{},[67,80,81,84],{},[17,82,83],{},"早期采用者","积极拥抱新技术，以在竞争激烈的市场中保持领先。",[67,86,87,90],{},[17,88,89],{},"零售连锁企业","率先推动创新，以提升购物者体验。",[67,92,93,96],{},[17,94,95],{},"监管机构","倡导支持透明度和互操作性的标准。",[67,98,99,102,104,105],{},[17,100,101],{},"以标准建立信任",[73,103],{},"演讲嘉宾强调了信任的重要性，而信任的基础是全球公认的 GS1 标准。信任的建立依靠：\n",[77,106,107,110,113],{},[67,108,109],{},"人类可读数据与机器可读数据之间的互操作性。",[67,111,112],{},"标准化标识符，确保数据始终准确一致。",[67,114,115],{},"利用去中心化注册中心的关联数据，实现无缝验证。",[67,117,118,121,123,124,127,128,131,132,135],{},[17,119,120],{},"真实应用案例",[73,122],{},"活动重点介绍了 ",[17,125,126],{},"MECCA","、",[17,129,130],{},"Woolworths Group"," 和 ",[17,133,134],{},"Corteva Agriscience"," 等品牌的成功案例，展示了新一代二维码如何帮助企业提升产品的可追溯性和可持续性。",[45,137,138],{},[48,139,140,142],{},[51,141],{},[54,143],{"alt":62,"height":57,"src":144,"width":59},"\u002Fimages\u002F2024\u002F11\u002FKey-themes-from-the-breakout-area.png",[35,146,147],{"id":147},"主题演讲嘉宾",[14,149,150],{},"本次活动邀请了多位主题演讲嘉宾，包括：",[77,152,153,156,159,162],{},[67,154,155],{},"Caroline Barrett，GS1 澳大利亚初级产业总监",[67,157,158],{},"Brett Hyland，澳大利亚国家检测机构协会（NATA）",[67,160,161],{},"Shalini Valecha，澳大利亚食品杂货理事会，NGTAG 联合主席",[67,163,164],{},"David Wheeler，澳大拉西亚钢筋与结构钢认证机构（ACRS）",[14,166,167],{},"他们分享了各自领域最新趋势和创新方面的专业知识与见解，为与会者带来了可以应用于自身业务的宝贵知识和收获。嘉宾们多元的背景和丰富的经验，确保了所有参与者都获得了充实而富有启发的体验。",[45,169,170],{},[48,171,172,174],{},[51,173],{},[54,175],{"alt":147,"height":176,"src":177,"width":59},470,"\u002Fimages\u002F2024\u002F11\u002FKeynote-speakers.png",[35,179,180],{"id":180},"为什么二维条码代表着未来",[14,182,183,184,186],{},"从传统一维条码转向",[17,185,25],{},"是一次重大飞跃。这些新一代条码承载的信息量要大得多，让企业能够将有效期、营养成分和可追溯数据等详细信息直接嵌入产品。",[14,188,189],{},"这一转变完全契合消费者对透明度和可持续性日益增长的需求，同时也为零售业和供应链的效率树立了新标杆。",[45,191,192],{},[48,193,194,196],{},[51,195],{},[54,197],{"alt":180,"height":176,"src":198,"width":59},"\u002Fimages\u002F2024\u002F11\u002FWhy-2D-Barcodes-are-the-future.png",[35,200,201],{"id":201},"感谢演讲嘉宾和组织者",[14,203,204,205,131,208,211],{},"向活动组织者致敬，特别是 ",[17,206,207],{},"Caterina Slade",[17,209,210],{},"Terry Papadis","，他们的精心策划确保了所有与会者都获得了流畅的体验。他们的努力为持续的合作与创新奠定了基础。",[35,213,214],{"id":214},"展望未来",[14,216,217,218,229],{},"回顾 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Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247902082]