[{"data":1,"prerenderedAt":1565},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fgs1-barcode-formats":3,"related-\u002Fzh-hans\u002Fnews\u002Fgs1-barcode-formats":1543},{"id":4,"title":5,"author":6,"body":7,"category":1528,"description":1529,"extension":1530,"heading":1531,"heroImage":1528,"heroImageAlt":1528,"layout":1532,"meta":1533,"navigation":1534,"ogImage":1535,"path":1536,"publishedAt":1537,"sections":1528,"seo":1538,"sourcePath":1539,"stem":1540,"updatedAt":1541,"videoPosition":1528,"videos":1528,"__hash__":1542},"pages\u002Fzh-hans\u002Fnews\u002Fgs1-barcode-formats.md","GS1 条码格式详解：一维码、二维码与数字化条码","Mia",{"type":8,"value":9,"toc":1502},"minimark",[10],[11,12,13,30,78,114,180,185,212,229,234,260,282,286,299,331,334,367,378,383,419,438,454,458,488,514,518,539,550,569,599,609,613,640,668,674,693,696,717,735,738,752,791,801,805,834,854,861,893,911,915,937,944,967,980,990,994,1019,1048,1054,1084,1087,1156,1166,1170,1173,1194,1208,1211,1261,1265,1286,1289,1346,1364,1374,1378,1392,1395,1471,1492],"div",{},[14,15,16,17,21,22,25,26,29],"p",{},"条码的作用远不止追踪价格。它们构成了",[18,19,20],"strong",{},"产品识别","、",[18,23,24],{},"库存管理","乃至整个",[18,27,28],{},"供应链","的基础。而如今，条码早已不再只是幕后默默运转的角色。",[14,31,32,35,36,39,40,21,43,21,46,49,50,53,54,57,58,61,62,65,66,69,70,73,74,77],{},[18,33,34],{},"GS1 条码格式","是一套",[18,37,38],{},"全球标准","，让企业在",[18,41,42],{},"零售货架",[18,44,45],{},"物流枢纽",[18,47,48],{},"医院病房","和",[18,51,52],{},"工厂车间","之间使用同一种语言。无论是",[18,55,56],{},"零售收银台","上的 ",[18,59,60],{},"UPC-A 条码","，还是",[18,63,64],{},"一般流通","中使用的 ",[18,67,68],{},"GS1-128 条码","，这些编码都能确保每一次",[18,71,72],{},"扫描","都精准、一致地传递正确的",[18,75,76],{},"数据","。",[14,79,80,81,49,84,87,88,91,92,95,96,99,100,103,104,21,107,110,111,77],{},"现在，条码正在承担更重要的角色。随着",[18,82,83],{},"二维",[18,85,86],{},"数字化格式","的兴起，",[18,89,90],{},"GS1 条码","的用途已不再局限于物流管理。到 ",[18,93,94],{},"2027 年","，它们还将驱动",[18,97,98],{},"与消费者的直接互动","：",[18,101,102],{},"扫一次码","，就能获得",[18,105,106],{},"个性化内容",[18,108,109],{},"可追溯信息","，甚至",[18,112,113],{},"数字产品护照",[14,115,116,117,119,120,123,124,127,128,131,132,123,135,127,142,145,146,149,150,153,154,157,158,161,162,165,166,169,170,21,173,49,176,179],{},"在本指南中，我们将逐一解析最常用的 ",[18,118,34],{},"：从 ",[18,121,122],{},"UPC-E"," 和 ",[18,125,126],{},"GS1-128"," 等",[18,129,130],{},"一维条码","，到 ",[18,133,134],{},"GS1 DataMatrix",[18,136,137],{},[138,139,141],"a",{"href":140},"\u002Fzh-hans\u002F","GS1 Digital Link",[18,143,144],{},"二维码","。你将看到，从",[18,147,148],{},"零售商","到",[18,151,152],{},"医疗行业","，不同领域如何借助特定格式来",[18,155,156],{},"追踪产品","、标注",[18,159,160],{},"有效期","或",[18,163,164],{},"标识医疗器械","。每种格式各有用途，选对",[18,167,168],{},"条码","，能在",[18,171,172],{},"效率",[18,174,175],{},"合规",[18,177,178],{},"客户体验","上带来显著差异。",[181,182,184],"h2",{"id":183},"什么是一维线性gs1-条码","什么是一维（线性）GS1 条码？",[14,186,187,189,190,193,194,197,198,21,201,204,205,208,209,77],{},[18,188,130],{},"又称",[18,191,192],{},"线性条码","，通过一组",[18,195,196],{},"平行排列的黑白条","，在单一水平方向上编码数据。这类格式",[18,199,200],{},"速度快",[18,202,203],{},"可靠性高","，并已深度融入",[18,206,207],{},"传统零售系统","，包括你在收银台常见的 ",[18,210,211],{},"UPC 条码",[14,213,214,215,218,219,221,222,225,226,77],{},"由于需要",[18,216,217],{},"直接对准视线","，它们必须与扫描器正确对齐才能有效识读。尽管更新的二维和数字化格式正在迅速普及，但凭借简单易用和广泛的兼容性，",[18,220,130],{},"仍在日常",[18,223,224],{},"供应链运营","中发挥着",[18,227,228],{},"关键作用",[230,231,233],"h3",{"id":232},"upc","UPC",[14,235,236,239,240,243,244,247,248,251,252,255,256,259],{},[18,237,238],{},"通用产品代码（UPC）","于 ",[18,241,242],{},"1973 年","开发，并在 ",[18,245,246],{},"1974 年","完成首次扫描。作为经典的",[18,249,250],{},"条码符号","，它彻底改变了",[18,253,254],{},"零售收银","方式，并迅速成为",[18,257,258],{},"北美","的通行标准。",[261,262,263,273],"ul",{},[264,265,266,269,270,77],"li",{},[18,267,268],{},"UPC-A（12 位）：","收银台最常见的格式，尤其用于",[18,271,272],{},"零售商品",[264,274,275,278,279,77],{},[18,276,277],{},"UPC-E（6 位）：","压缩版本，适合标签空间有限的",[18,280,281],{},"小包装",[230,283,285],{"id":284},"ean","EAN",[14,287,288,239,291,294,295,298],{},[18,289,290],{},"欧洲商品编码（EAN）",[18,292,293],{},"1977 年","推出，旨在将条码应用推广到北美以外，并把",[18,296,297],{},"全球贸易项目代码（GTIN）","标准带上国际舞台。",[261,300,301,315],{},[264,302,303,306,307,310,311,314],{},[18,304,305],{},"EAN-13：","在",[18,308,309],{},"全球市场","广泛采用，尤其是在",[18,312,313],{},"美国以外","地区。",[264,316,317,320,323,324,161,327,330],{},[18,318,319],{},"EAN-8：",[18,321,322],{},"紧凑版本","，用于",[18,325,326],{},"化妆品",[18,328,329],{},"药品","等小件商品。",[230,332,126],{"id":333},"gs1-128",[14,335,336,337,340,341,344,345,348,349,351,352,354,355,21,357,49,360,363,364,77],{},"这种条码格式原名 ",[18,338,339],{},"UCC\u002FEAN-128","，开发于 ",[18,342,343],{},"20 世纪 80 年代","，并在 ",[18,346,347],{},"90 年代","完成标准化。与其他",[18,350,192],{},"不同，",[18,353,126],{}," 的用途不只是识别。它是",[18,356,24],{},[18,358,359],{},"物流",[18,361,362],{},"法规合规","领域的",[18,365,366],{},"主力军",[14,368,369,370,373,374,377],{},"它采用 ",[18,371,372],{},"Code 128 码制","来编码丰富的数据集，其中包括可揭示详细产品信息的",[18,375,376],{},"应用标识符","。这意味着它承载的远不止一个产品代码。",[14,379,380,382],{},[18,381,68],{},"可以编码：",[261,384,385,390,398,406],{},[264,386,387],{},[18,388,389],{},"GTIN（全球贸易项目代码）",[264,391,392,49,395],{},[18,393,394],{},"批号",[18,396,397],{},"批次号",[264,399,400,402,403],{},[18,401,160],{},"及",[18,404,405],{},"到期日期数据",[264,407,408,411,412,49,415,418],{},[18,409,410],{},"序列号","，这对于",[18,413,414],{},"追踪资产",[18,416,417],{},"医疗器械","至关重要",[14,420,421,422,424,425,21,428,430,431,433,434,437],{},"凭借灵活性和精确性，",[18,423,68],{},"广泛应用于",[18,426,427],{},"仓储",[18,429,64],{},"，以及",[18,432,152],{},"等对",[18,435,436],{},"可追溯性","要求极高的领域。",[439,440,441],"figure",{},[442,443,444,447],"picture",{},[445,446],"source",{},[448,449],"img",{"alt":450,"height":451,"src":452,"width":453},"生产环节中 GS1 条码从一维向二维的过渡",440,"\u002Fimages\u002F2025\u002F05\u002FTransition-from-1D-to-2D-GS1-barcodes-on-production.png",728,[230,455,457],{"id":456},"itf-14","ITF-14",[14,459,460,463,464,49,467,470,471,49,474,477,478,481,306,484,487],{},[18,461,462],{},"ITF-14 条码格式","专为条件严苛的",[18,465,466],{},"运输",[18,468,469],{},"大宗包装","场景而设计。它的",[18,472,473],{},"宽条",[18,475,476],{},"矩形保护框","并非只是装饰，而是让它能够用",[18,479,480],{},"工业级打印机",[18,482,483],{},"直接印刷",[18,485,486],{},"瓦楞纸箱","上，同时不影响扫描准确性。",[14,489,490,491,493,494,21,497,49,500,503,504,507,508,49,510,513],{},"你不会在",[18,492,56],{},"看到 ITF-14 码，这是有意为之。它真正的优势在于",[18,495,496],{},"仓库环境",[18,498,499],{},"托盘标签",[18,501,502],{},"运输纸箱","，在这些场景中，耐用性比外观更重要。这种格式还用于编码",[18,505,506],{},"系列货运包装箱代码（SSCC）","，这是",[18,509,359],{},[18,511,512],{},"供应链管理","中识别和追踪大批量货物的关键要素。",[230,515,517],{"id":516},"gs1-databar","GS1 DataBar",[14,519,520,522,523,526,527,530,531,534,535,538],{},[18,521,517],{}," 最初于 ",[18,524,525],{},"20 世纪 90 年代","以 ",[18,528,529],{},"RSS"," 之名推出，旨在于",[18,532,533],{},"有限空间","内承载",[18,536,537],{},"高密度数据","，而它也确实做到了。",[14,540,541,542,545,546,549],{},"这种多用途格式既有",[18,543,544],{},"线性","版本，也有",[18,547,548],{},"层排版本","，可以承载：",[261,551,552,556,561],{},[264,553,554],{},[18,555,160],{},[264,557,558],{},[18,559,560],{},"批号或批次号",[264,562,563,161,566],{},[18,564,565],{},"可变重量",[18,567,568],{},"价格信息",[14,570,571,572,21,575,49,577,433,579,49,581,584,585,587,588,591,592,594,595,598],{},"因此，在",[18,573,574],{},"生鲜食品",[18,576,329],{},[18,578,152],{},[18,580,436],{},[18,582,583],{},"日期敏感追踪","毫不妥协的领域，它是理想之选。无论是",[18,586,164],{},"，还是管理",[18,589,590],{},"患者腕带条码","，",[18,593,517],{}," 都能把关键信息浓缩进一个",[18,596,597],{},"小巧的符号","中，并依然保持可靠的扫描效果。",[439,600,601],{},[442,602,603,605],{},[445,604],{},[448,606],{"alt":607,"height":451,"src":608,"width":453},"扫描纸箱上的线性条码","\u002Fimages\u002F2025\u002F05\u002FScanning-linear-barcode-on-cardboard-box.png",[181,610,612],{"id":611},"什么是二维-gs1-条码","什么是二维 GS1 条码？",[14,614,615,618,619,21,622,161,625,628,629,632,633,636,637,77],{},[18,616,617],{},"二维条码","名副其实地把数据编码提升到了一个新的维度。与传统线性格式只能从左到右读取不同，它们利用",[18,620,621],{},"方块",[18,623,624],{},"圆点",[18,626,627],{},"网格图案","，在",[18,630,631],{},"水平和垂直两个方向","上编码信息。这让它们能够在",[18,634,635],{},"小得多的空间","内容纳",[18,638,639],{},"多得多的数据",[14,641,642,643,646,647,21,650,49,653,656,657,149,659,49,661,664,665,667],{},"正因如此，",[138,644,617],{"href":645},"\u002Fzh-hans\u002Fproduct\u002F2d-barcodes\u002F","正迅速成为",[18,648,649],{},"医疗",[18,651,652],{},"制造",[18,654,655],{},"零售","领域的首选方案。它们体积小巧、极易扫描，能够把从",[18,658,410],{},[18,660,160],{},[18,662,663],{},"批次信息","的所有内容，都存储在同一个",[18,666,250],{},"中。",[14,669,306,670,673],{},[18,671,672],{},"医疗应用","中，二维条码已成为以下场景不可或缺的工具：",[261,675,676,680,685],{},[264,677,678],{},[18,679,590],{},[264,681,682],{},[18,683,684],{},"医疗器械标识",[264,686,687,49,690],{},[18,688,689],{},"追踪药品",[18,691,692],{},"医疗资产",[230,694,134],{"id":695},"gs1-datamatrix",[14,697,698,700,701,704,705,21,707,161,710,713,714,77],{},[18,699,134],{}," 是在狭小空间内编码大量数据的黄金标准。它",[18,702,703],{},"符号小巧","，非常适合",[18,706,417],{},[18,708,709],{},"药瓶",[18,711,712],{},"小型电子产品","等",[18,715,716],{},"微型包装",[14,718,719,720,723,724,727,728,731,732,77],{},"它的结构独具特色：两条呈 ",[18,721,722],{},"L 形","的实线边框用于定位，另外两条",[18,725,726],{},"虚线边","帮助扫描器识别其尺寸和方向。这使它即使印在",[18,729,730],{},"低质量材料","上，也能实现",[18,733,734],{},"精准、快速的扫描",[14,736,737],{},"它广泛应用于：",[261,739,740,744,748],{},[264,741,742],{},[18,743,329],{},[264,745,746],{},[18,747,417],{},[264,749,750],{},[18,751,712],{},[14,753,754,755,757,758,21,761,764,765,768,769,772,773,775,776,21,779,49,782,785,786,790],{},"但它的影响远不止于尺寸。",[18,756,134],{}," 支持",[18,759,760],{},"序列化",[18,762,763],{},"有效期追踪","和完整的",[18,766,767],{},"产品可追溯性","。它在满足 ",[18,770,771],{},"UDI（医疗器械唯一标识）","等医疗法规方面发挥着",[18,774,228],{},"，对于识别和追踪",[18,777,778],{},"患者腕带",[18,780,781],{},"手术器械",[18,783,784],{},"管制药品","等物品至关重要。如果你不确定它与二维码有何区别，可以阅读我们的指南",[138,787,789],{"href":788},"\u002Fzh-hans\u002Fguides\u002Fqr-code-vs-data-matrix\u002F","二维码与 Data Matrix 对比","，其中详细解析了两者的差异。",[439,792,793],{},[442,794,795,797],{},[445,796],{},[448,798],{"alt":799,"height":451,"src":800,"width":453},"在药房场景中扫描 GS1 二维码","\u002Fimages\u002F2025\u002F05\u002FGS1-QR-code-scanned-in-pharmacy-setting.png",[230,802,804],{"id":803},"gs1-二维码","GS1 二维码",[14,806,807,809,810,812,813,815,816,818,819,822,823,21,825,49,827,830,831,667],{},[18,808,804],{},"在大众熟悉、面向消费者的",[18,811,144],{},"格式基础上全面升级，助力",[18,814,28],{},"效率和",[18,817,362],{},"。与普通二维码不同，这一版本专为承载",[18,820,821],{},"结构化数据","而设计，包括",[18,824,297],{},[18,826,160],{},[18,828,829],{},"产品详情","，全部集成在一个可扫描的",[18,832,833],{},"方形网格",[14,835,836,837,839,840,21,843,845,846,849,850,853],{},"你可以把它看作日常二维码的更智能、更强大的版本。借助",[18,838,376],{},"，GS1 二维码可以编码",[18,841,842],{},"重量",[18,844,394],{},"甚至",[18,847,848],{},"电子收据","等数据，与",[18,851,852],{},"扩展式 DataBar"," 码的功能类似。",[14,855,856,857,860],{},"你一眼就能认出它：四角中的三个醒目方块被称为",[18,858,859],{},"定位图案","，它们让 GS1 二维码：",[261,862,863,875,881],{},[264,864,865,866,49,869,872],{},"可以用",[18,867,868],{},"智能手机",[18,870,871],{},"图像式扫描器",[18,873,874],{},"轻松扫描",[264,876,877,878],{},"能够承载",[18,879,880],{},"大量数据",[264,882,883,884,21,887,161,890],{},"非常适合链接到",[18,885,886],{},"产品信息",[18,888,889],{},"促销活动",[18,891,892],{},"互动体验",[14,894,895,896,591,898,900,901,903,904,628,907,910],{},"到 ",[18,897,94],{},[18,899,804],{},"将成为品牌和零售商的核心工具，支持",[18,902,113],{},"、实时更新和",[18,905,906],{},"移动端互动",[18,908,909],{},"一次扫描","中把合规与消费者体验融为一体。",[230,912,914],{"id":913},"gs1-dotcode","GS1 DotCode",[14,916,917,919,920,713,923,926,927,929,930,933,934,77],{},[18,918,914],{}," 为速度而生。它专为",[18,921,922],{},"烟草生产线",[18,924,925],{},"高吞吐量环境","设计，打印的不是条或方块，而是由微小、几乎难以察觉的",[18,928,624],{},"组成的矩阵，非常适合在",[18,931,932],{},"高速移动的物品","上进行",[18,935,936],{},"实时编码",[14,938,939,940,943],{},"在其他条码可能模糊或失效的地方，",[18,941,942],{},"DotCode"," 却能游刃有余。它尤其适用于：",[261,945,946,951,957],{},[264,947,948],{},[18,949,950],{},"高速喷墨或激光打印作业",[264,952,953,954,956],{},"需要在最高速度下保持",[18,955,436],{},"的场景",[264,958,959,962,963,966],{},[18,960,961],{},"标签空间极其有限","、却仍需标注",[18,964,965],{},"法规数据","的产品",[14,968,969,970,591,973,975,976,979],{},"尽管外观低调、",[18,971,972],{},"看似散落的点阵",[18,974,914],{}," 实际上",[18,977,978],{},"结构严谨","，即便在全速生产时也能被机器轻松识读。对于分秒必争的行业来说，它是幕后的一股强大力量。",[439,981,982],{},[442,983,984,986],{},[445,985],{},[448,987],{"alt":988,"height":451,"src":989,"width":453},"生产线上 GS1 条码从一维向二维的过渡","\u002Fimages\u002F2025\u002F05\u002FTransition-from-1D-to-2D-GS1-barcodes-on-production-line.png",[181,991,993],{"id":992},"什么是-gs1-复合码格式","什么是 GS1 复合码格式？",[14,995,996,999,1000,1003,1004,1006,1007,1010,1011,1014,1015,1018],{},[18,997,998],{},"GS1 复合码","是一种连接新旧技术的混合方案。它于 ",[18,1001,1002],{},"21 世纪初","推出，将传统的",[18,1005,130],{},"与额外的",[18,1008,1009],{},"二维组件","结合在一起，在",[18,1012,1013],{},"向后兼容","与",[18,1016,1017],{},"数据丰富度","之间取得了巧妙的平衡。",[14,1020,1021,1022,1025,1026,1028,1029,21,1031,110,1033,1035,1036,1039,1040,1043,1044,1047],{},"只需",[18,1023,1024],{},"扫描一次","，这种格式就能采集多项",[18,1027,886],{},"，例如",[18,1030,394],{},[18,1032,160],{},[18,1034,376],{},"，同时还能兼容现有的",[18,1037,1038],{},"线性条码扫描器","。这让它在",[18,1041,1042],{},"仓库作业","中格外实用，因为减少",[18,1045,1046],{},"人工数据录入","、加快流程能带来巨大影响。",[14,1049,1050,1051,1053],{},"从外观上看，它就像一个",[18,1052,192],{},"，上方紧贴着一个矩形的“帽子”。这个顶层就是二维部分。",[14,1055,1056,1057,1060,1061,1064,1065,1068,1069,1072,1073,49,1075,1078,1079,49,1081,1083],{},"如今，随着",[18,1058,1059],{},"二维扫描器","和 ",[18,1062,1063],{},"Digital Link"," 解决方案成为主流，",[18,1066,1067],{},"复合码格式","正在逐步退出。不过，许多拥有",[18,1070,1071],{},"传统基础设施","的",[18,1074,148],{},[18,1076,1077],{},"行业","仍依赖它来保障",[18,1080,24],{},[18,1082,28],{},"的连续性。",[230,1085,1086],{"id":1086},"复合码的类型",[261,1088,1089,1112,1126],{},[264,1090,1091,1094,1095,1097,1098,1101,1102,49,1105,1108,1109,77],{},[18,1092,1093],{},"CC-A：","紧凑型方案，将较短的",[18,1096,192],{},"与 ",[18,1099,1100],{},"MicroPDF417"," 符号相结合。它专为",[18,1103,1104],{},"狭小空间",[18,1106,1107],{},"少量附加数据","设计，最多可编码 ",[18,1110,1111],{},"56 个字符",[264,1113,1114,1117,1118,1121,1122,1125],{},[18,1115,1116],{},"CC-B：","结构相似，但容量更大。它最多支持 ",[18,1119,1120],{},"338 个字符","，因此在可追溯性与合规至关重要的",[18,1123,1124],{},"制药行业","中颇受欢迎。",[264,1127,1128,1131,1132,1097,1134,1137,1138,704,1141,21,1144,1147,1148,1151,1152,1155],{},[18,1129,1130],{},"CC-C：","家族中的重量级成员。它将 ",[18,1133,68],{},[18,1135,1136],{},"PDF417 组件","搭配使用，可存储",[18,1139,1140],{},"超过 2,300 个字符",[18,1142,1143],{},"复杂物流",[18,1145,1146],{},"资产追踪","，以及需要以",[18,1149,1150],{},"人眼可读格式","呈现",[18,1153,1154],{},"丰富结构化数据","的环境。",[439,1157,1158],{},[442,1159,1160,1162],{},[445,1161],{},[448,1163],{"alt":1164,"height":451,"src":1165,"width":453},"印有 GS1 复合码的物流箱","\u002Fimages\u002F2025\u002F05\u002FLogistics-box-with-GS1-composite-barcode.png",[181,1167,1169],{"id":1168},"什么是-gs1-digital-link-标准","什么是 GS1 Digital Link 标准？",[181,1171,1172],{"id":1172},"让包装成为一扇门户",[14,1174,1175,1177,1178,1181,1182,1184,1185,1187,1188,1014,1190,1193],{},[18,1176,141],{}," 并不是一种新的条码格式，而是更聪明地使用我们早已熟悉的条码的方式。它把一个结构化的 ",[18,1179,1180],{},"URL"," 编码进",[18,1183,144],{},"或 ",[18,1186,134],{}," 等格式中，让每一次扫描都成为兼顾",[18,1189,175],{},[18,1191,1192],{},"数字化互动","的强大工具。",[14,1195,1196,1197,1199,1200,1203,1204,1207],{},"码中承载的不再只是一个",[18,1198,297],{},"，而是一个由 ",[18,1201,1202],{},"GS1 数据元素","构建的",[18,1205,1206],{},"网址","。这个链接可以根据扫描者的不同而自动适配，无论扫描的是零售扫描器还是购物者的智能手机。",[230,1209,1210],{"id":1210},"扫描设备的行为",[261,1212,1213,1237],{},[264,1214,1215,1218,1219,1222,1223,1225,1226,1228,1229,1232,1233,1236],{},[18,1216,1217],{},"零售扫描器","会把",[18,1220,1221],{},"支持 GS1 Digital Link 的条码","当作普通的 ",[18,1224,233],{}," 或 ",[18,1227,285],{}," 来处理：提取 ",[18,1230,1231],{},"GTIN","，读取编码数据，然后继续完成销售或",[18,1234,1235],{},"库存追踪","，无需任何额外步骤。",[264,1238,1239,1240,1242,1243,1246,1247,21,1249,21,1252,110,1254,1257,1258,77],{},"而",[18,1241,868],{},"则会打开一个",[18,1244,1245],{},"移动端落地页","。这个页面可以自定义展示",[18,1248,886],{},[18,1250,1251],{},"使用教程视频",[18,1253,889],{},[18,1255,1256],{},"可持续发展信息披露","，打造流畅、互动的",[18,1259,1260],{},"消费者体验",[230,1262,1264],{"id":1263},"digital-link-为何重要","Digital Link 为何重要？",[14,1266,1267,1270,1271,149,1274,1276,1277,21,1279,49,1282,1285],{},[18,1268,1269],{},"GS1 Digital Link 标准","把条码的作用扩展到识别之外。它让人们能够实时访问从",[18,1272,1273],{},"防伪验证工具",[18,1275,160],{},"的各类信息，并帮助品牌满足市场对",[18,1278,436],{},[18,1280,1281],{},"透明度",[18,1283,1284],{},"可持续性","日益提高的期望。",[14,1287,1288],{},"它能带来以下价值：",[261,1290,1291,1301,1317,1336],{},[264,1292,1293,1296,1297,1300],{},[18,1294,1295],{},"防伪验证：","品牌可以引导用户使用",[18,1298,1299],{},"验证产品真伪","的工具。",[264,1302,1303,1306,1307,1060,1313,1316],{},[18,1304,1305],{},"合规：","支持 ",[18,1308,1309],{},[138,1310,1312],{"href":1311},"\u002Fzh-hans\u002Feuropean-product-passport-compliance\u002F","欧盟数字产品护照",[18,1314,1315],{},"FDA 可追溯性法规","等举措。",[264,1318,1319,1021,1322,1324,1325,21,1327,21,1330,161,1333,1335],{},[18,1320,1321],{},"供应链可视化：",[18,1323,1024],{},"，即可追踪",[18,1326,394],{},[18,1328,1329],{},"产地",[18,1331,1332],{},"召回",[18,1334,160],{},"等信息。",[264,1337,1338,1341,1342,1345],{},[18,1339,1340],{},"可持续性：","通过链接到",[18,1343,1344],{},"可随时更新的数字内容","，减少印刷物料的使用。",[14,1347,1348,1349,1353,1354,21,1357,49,1360,1363],{},"最棒的是什么？这些码可以通过 ",[18,1350,1351],{},[138,1352,1063],{"href":140}," 等平台来创建和管理。这类平台提供",[18,1355,1356],{},"自定义落地页",[18,1358,1359],{},"区域定向",[18,1361,1362],{},"扫描数据分析","等工具，让每一个条码都成为连接你的产品与受众的动态门户。",[439,1365,1366],{},[442,1367,1368,1370],{},[445,1369],{},[448,1371],{"alt":1372,"height":451,"src":1373,"width":453},"扫描蜂蜜罐上的 GS1 Digital Link 二维码","\u002Fimages\u002F2025\u002F05\u002FScanning-honey-jar-with-GS1-Digital-Link-QR.png",[181,1375,1377],{"id":1376},"如何选择合适的-gs1-条码格式","如何选择合适的 GS1 条码格式？",[14,1379,1380,1381,1384,1385,1388,1389,77],{},"选择",[18,1382,1383],{},"合适的 GS1 条码格式","，不只是比较技术参数，更在于让你的",[18,1386,1387],{},"业务目标","与最合适的工具相匹配。每种格式在产品的识别、追踪以及与使用者的连接中，都扮演着",[18,1390,1391],{},"特定的角色",[14,1393,1394],{},"以下是简要梳理：",[261,1396,1397,1412,1436,1452],{},[264,1398,1399,1400,1403,1404,1225,1406,1408,1409,1411],{},"对于",[18,1401,1402],{},"收银台","扫描，经典格式依然可靠。",[18,1405,233],{},[18,1407,285],{}," 条码仍是食品杂货、电子产品和服装等",[18,1410,272],{},"的首选标准。它们速度快、可靠，并获得普遍支持。",[264,1413,1399,1414,21,1416,49,1418,1421,1422,1225,1424,1426,1427,21,1429,1432,1433,1435],{},[18,1415,359],{},[18,1417,427],{},[18,1419,1420],{},"大宗标签","，请使用 ",[18,1423,457],{},[18,1425,126],{},"。这些格式专为",[18,1428,502],{},[18,1430,1431],{},"托盘","以及贯穿整个",[18,1434,28],{},"的追踪而设计。",[264,1437,1399,1438,161,1441,1028,1444,1446,1447,1225,1449,1451],{},[18,1439,1440],{},"空间狭小",[18,1442,1443],{},"合规要求高的物品",[18,1445,417],{},"或小件化妆品，",[18,1448,134],{},[18,1450,804],{},"能在很小的面积内承载丰富的数据。",[264,1453,1399,1454,591,1457,1460,1461,1014,1464,1467,1468,1470],{},[18,1455,1456],{},"消费者互动",[18,1458,1459],{},"结合 Digital Link 的 GS1 二维码","的灵活性无可比拟。它将",[18,1462,1463],{},"法规信息",[18,1465,1466],{},"数字内容","融为一体，只需扫描一次，就能解锁从使用教程到",[18,1469,1256],{},"的各类内容。",[14,1472,1473,1474,49,1476,1479,1480,1482,1483,21,1486,1489,1490,77],{},"随着行业向",[18,1475,617],{},[18,1477,1478],{},"数字优先的标签","转型，未来属于功能更强大的编码。借助 ",[18,1481,34],{},"，品牌可以超越静态的产品标签，迈向",[18,1484,1485],{},"实时可追溯",[18,1487,1488],{},"互动式包装","以及更智能、连接更紧密的",[18,1491,178],{},[439,1493,1494],{},[442,1495,1496,1498],{},[445,1497],{},[448,1499],{"alt":1500,"height":451,"src":1501,"width":453},"按用途使用不同 GS1 条码的各类产品","\u002Fimages\u002F2025\u002F05\u002FProducts-with-different-GS1-barcodes-by-purpose.png",{"title":1503,"searchDepth":1504,"depth":1504,"links":1505},"",3,[1506,1514,1519,1522,1523,1527],{"id":183,"depth":1507,"text":184,"children":1508},2,[1509,1510,1511,1512,1513],{"id":232,"depth":1504,"text":233},{"id":284,"depth":1504,"text":285},{"id":333,"depth":1504,"text":126},{"id":456,"depth":1504,"text":457},{"id":516,"depth":1504,"text":517},{"id":611,"depth":1507,"text":612,"children":1515},[1516,1517,1518],{"id":695,"depth":1504,"text":134},{"id":803,"depth":1504,"text":804},{"id":913,"depth":1504,"text":914},{"id":992,"depth":1507,"text":993,"children":1520},[1521],{"id":1086,"depth":1504,"text":1086},{"id":1168,"depth":1507,"text":1169},{"id":1172,"depth":1507,"text":1172,"children":1524},[1525,1526],{"id":1210,"depth":1504,"text":1210},{"id":1263,"depth":1504,"text":1264},{"id":1376,"depth":1507,"text":1377},null,"了解 UPC、GS1-128 和 GS1 Digital Link 等 GS1 条码格式，以及它们如何支撑零售、物流、可追溯性与消费者互动。","md","GS1 条码格式：一维码、二维码与数字化条码指南","article",{},true,"\u002Fimages\u002F2025\u002F05\u002FGS1-Barcode-Formats.png","\u002Fzh-hans\u002Fnews\u002Fgs1-barcode-formats","2025-05-09T11:55:29+02:00",{"title":5,"description":1529},"\u002Fzh-hans\u002Fnews\u002Fgs1-barcode-formats\u002F","zh-hans\u002Fnews\u002Fgs1-barcode-formats","2025-05-09T11:55:32+02:00","Wc5fvsRua-JTRcWKbeAldTGuTuuRIcEHjDW5SLnv71g",[1544,1551,1558],{"path":1545,"sourcePath":1546,"title":1547,"heading":1548,"ogImage":1549,"publishedAt":1550},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":1552,"sourcePath":1553,"title":1554,"heading":1555,"ogImage":1556,"publishedAt":1557},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":1559,"sourcePath":1560,"title":1561,"heading":1562,"ogImage":1563,"publishedAt":1564},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247902098]