[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fgs1-global-forum":3,"related-\u002Fzh-hans\u002Fnews\u002Fgs1-global-forum":235},{"id":4,"title":5,"author":6,"body":7,"category":216,"description":217,"extension":218,"heading":219,"heroImage":216,"heroImageAlt":216,"layout":220,"meta":221,"navigation":222,"ogImage":223,"path":224,"publishedAt":225,"sections":216,"seo":226,"sourcePath":227,"stem":228,"updatedAt":229,"videoPosition":216,"videos":230,"__hash__":234},"pages\u002Fzh-hans\u002Fnews\u002Fgs1-global-forum.md","GS1 全球论坛 2025：Digital Link 与零售业的未来","Paula Rivero",{"type":8,"value":9,"toc":206},"minimark",[10],[11,12,13,17,20,42,58,63,66,69,72,82,86,94,97,100,111,114,120,123,126,128,132,135,138,141,151,154,157,160,163,166,169,172,175,185,188,191,194,197],"div",{},[14,15,16],"p",{},"GS1 全球论坛 2025 已圆满落幕，这标志着迈向更智能、更互联的供应链的征程又迎来了一座里程碑。",[14,18,19],{},"这一年度全球盛会在荷兰诺德韦克（Noordwijk）举行，汇聚了行业领袖、董事会成员和技术先锋，共同探讨最新标准、创新举措，以及 Digital Link 和二维条码的采用在本地和全球层面带来的影响。",[14,21,22,27,28,41],{},[23,24,26],"a",{"href":25},"\u002Fzh-hans\u002F","Digital Link"," 很荣幸成为",[29,30,31,32,40],"strong",{},"本届 ",[23,33,39],{"href":34,"rel":35,"target":38},"https:\u002F\u002Fforum.gs1.org\u002F",[36,37],"noreferrer","noopener","_blank","GS1 全球论坛","的官方赞助商","，进一步彰显了其推动创新、塑造全球商业未来的承诺。",[43,44,45],"figure",{},[46,47,48,51],"picture",{},[49,50],"source",{},[52,53],"img",{"alt":54,"height":55,"src":56,"width":57},"本届 GS1 全球论坛赞助商",668,"\u002Fimages\u002F2025\u002F02\u002Fsponsor-of-this-GS1-Global-Forum-1024x668.jpeg",1024,[59,60,62],"h2",{"id":61},"二维条码与-digital-link-技术的兴起","二维条码与 Digital Link 技术的兴起",[14,64,65],{},"本届论坛的主要议题之一，是全球向二维条码的迁移，以及 GS1 Digital Link 在为品牌、零售商和消费者打造无缝、数据丰富的体验方面所发挥的作用。",[14,67,68],{},"对于希望让自身战略与零售业未来及法规合规要求保持一致的组织而言，这一盛会提供了难得的交流机会。",[14,70,71],{},"随着各大零售商将 2027 年定为全面实施的最后期限，企业正加快采用步伐，推进各项举措，以确保在不断演变的数字化格局中保持竞争力。",[43,73,74],{},[46,75,76,78],{},[49,77],{},[52,79],{"alt":62,"height":80,"src":81,"width":57},678,"\u002Fimages\u002F2025\u002F02\u002FThe-rise-of-2D-barcodes-and-Digital-Link-technology-1024x678.jpeg",[59,83,85],{"id":84},"说人话让数字化更易理解","说人话：让数字化更易理解",[14,87,88,89,93],{},"整个论坛期间，一个反复出现的话题是：围绕 Digital Link 和二维条码的采用，沟通需要更加简单。我们的分享环节",[90,91,92],"em",{},"“我们需要说人话”","从用户视角出发，就如何让这些技术更易理解提供了宝贵见解。",[14,95,96],{},"通过弥合技术规范与友好用户体验之间的差距，我们正在帮助各成员组织（MO）和行业领袖更有效地分享实施最佳实践。",[14,98,99],{},"该环节聚焦于让信息易于获取、直观易懂、以人为本的重要性。尽管技术不断进步，许多人仍难以理解 GS1 在零售和供应链数字化转型中所扮演的角色。",[43,101,102],{},[46,103,104,106],{},[49,105],{},[52,107],{"alt":108,"height":109,"src":110,"width":57},"说人话",674,"\u002Fimages\u002F2025\u002F02\u002FSpeaking-human-1024x674.jpeg",[14,112,113],{},"这一现实提醒我们，沟通方式必须转变：从技术术语转向清晰、以人为本的表达。",[14,115,116,119],{},[90,117,118],{},"我们说人话","不仅是一句口号，更是一种战略方法：通过让复杂话题贴近生活，来教育、连接和吸引受众。",[14,121,122],{},"讨论强调了讲故事在技术领域的重要性，确保数据不只是存在而已。数据需要讲述一个能引起企业和消费者共鸣的故事。",[14,124,125],{},"点击此处观看 Paula Rivero 的完整演讲：",[43,127],{},[59,129,131],{"id":130},"digital-link-在法规合规与零售创新中的作用","Digital Link 在法规合规与零售创新中的作用",[14,133,134],{},"论坛的一大焦点是 Digital Link 技术如何塑造零售业和法规合规的未来。",[14,136,137],{},"多个分享环节探讨了新兴法规在全球范围内的影响，包括数字产品护照（DPP）和可持续发展要求。",[14,139,140],{},"在各组织努力适应这些不断变化的要求之际，Digital Link 提供了一种解决方案，为全球患者和消费者确保可追溯性、真实性和互动性。",[43,142,143],{},[46,144,145,147],{},[49,146],{},[52,148],{"alt":131,"height":149,"src":150,"width":57},695,"\u002Fimages\u002F2025\u002F02\u002FDigital-Links-role-in-regulatory-compliance-and-retail-innovation-1024x695.jpeg",[14,152,153],{},"此外，真实案例研究展示了行业领军企业借助 Digital Link 提升购物体验、优化供应链和增强品牌信任所取得的成果。",[14,155,156],{},"简单一扫即可提供即时、最新的产品信息，这不仅是一项创新，更正迅速成为行业的必需。",[59,158,159],{"id":159},"零售转型之路",[14,161,162],{},"GS1 全球论坛 2025 是迈向全球贸易新时代道路上的一个关键时刻。",[14,164,165],{},"这一周为全球思想领袖提供了绝佳机会，共同探索面向未来的实践、就关键举措开展合作，并就商业世界的共同愿景达成一致。",[14,167,168],{},"从深入的专题讨论到互动交流，本次盛会凸显了 Digital Link 在产品数据管理、客户互动和合规方面日益重要的作用。",[14,170,171],{},"所有讨论和交流活动都在同一地点进行，GS1 全球社区得以就如何应对数字时代的复杂性交流见解，同时始终聚焦业务增长和客户满意度。",[14,173,174],{},"论坛还再次强调了创新对于构建更互联、数据驱动的未来的重要性。",[43,176,177],{},[46,178,179,181],{},[49,180],{},[52,182],{"alt":159,"height":183,"src":184,"width":57},684,"\u002Fimages\u002F2025\u002F02\u002FThe-road-to-retail-transformation-1024x684.jpeg",[59,186,187],{"id":187},"展望未来",[14,189,190],{},"回顾 GS1 全球论坛 2025 的种种见解，有一点十分明确：零售、制造和供应链管理的未来是数字化的。",[14,192,193],{},"二维条码实施和 Digital Link 的发展势头日益强劲，今天拥抱这些变化的企业，将成为明天的领导者。",[14,195,196],{},"感谢每一位参加论坛、参与讨论并分享观点的朋友。让我们一扫接一扫，继续共同构建更智能、更互联的未来。",[43,198,199],{},[46,200,201,203],{},[49,202],{},[52,204],{"alt":187,"height":109,"src":205,"width":57},"\u002Fimages\u002F2025\u002F02\u002FLooking-ahead-1024x674.jpeg",{"title":207,"searchDepth":208,"depth":208,"links":209},"",3,[210,212,213,214,215],{"id":61,"depth":211,"text":62},2,{"id":84,"depth":211,"text":85},{"id":130,"depth":211,"text":131},{"id":159,"depth":211,"text":159},{"id":187,"depth":211,"text":187},null,"GS1 全球论坛 2025 要点回顾：Digital Link 在论坛上引领了关于二维条码和零售业未来的讨论。","md","Digital Link 亮相 GS1 全球论坛 2025：回顾贸易与新一代条码的未来","article",{},true,"\u002Fimages\u002F2025\u002F02\u002FDigital-Link-at-GS1-Global-Forum-2025.webp","\u002Fzh-hans\u002Fnews\u002Fgs1-global-forum","2025-02-24T17:38:40+01:00",{"title":5,"description":217},"\u002Fzh-hans\u002Fnews\u002Fgs1-global-forum\u002F","zh-hans\u002Fnews\u002Fgs1-global-forum","2025-02-24T17:38:42+01:00",[231],{"id":232,"title":233},"9g4_1rIloyg","我们需要说人话：Digital Link 在 GS1 全球论坛 2025","kOneqsypKqgxVgfwA-HV9Dp0sO5G6h5F4SsbegoJU-k",[236,243,250],{"path":237,"sourcePath":238,"title":239,"heading":240,"ogImage":241,"publishedAt":242},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":244,"sourcePath":245,"title":246,"heading":247,"ogImage":248,"publishedAt":249},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":251,"sourcePath":252,"title":253,"heading":254,"ogImage":255,"publishedAt":256},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247902108]