[{"data":1,"prerenderedAt":201},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fgs1-uk-partner-event":3,"related-\u002Fzh-hans\u002Fnews\u002Fgs1-uk-partner-event":179},{"id":4,"title":5,"author":6,"body":7,"category":164,"description":165,"extension":166,"heading":167,"heroImage":164,"heroImageAlt":164,"layout":168,"meta":169,"navigation":170,"ogImage":171,"path":172,"publishedAt":173,"sections":164,"seo":174,"sourcePath":175,"stem":176,"updatedAt":177,"videoPosition":164,"videos":164,"__hash__":178},"pages\u002Fzh-hans\u002Fnews\u002Fgs1-uk-partner-event.md","GS1 UK 2024 合作伙伴活动：二维码的未来","Paula Rivero",{"type":8,"value":9,"toc":149},"minimark",[10],[11,12,13,17,20,24,33,48,51,54,57,60,63,66,69,72,75,84,87,91,94,97,100,103,106,109,119,123,126,136],"div",{},[14,15,16],"p",{},"2024 年 6 月 24 日，伦敦“小黄瓜”大厦（The Gherkin）成为创新中心。GS1 UK 的合作伙伴们齐聚一堂，其中包括我们的首席运营官兼联合创始人 Paula Rivero 和首席技术官 Gabriel Pinto，共同度过了深入探索 GS1 标准的难得一天。",[14,18,19],{},"在众多精彩环节中，最令我们印象深刻的是“A World of Possibilities with QR Codes Powered by GS1”（基于 GS1 的二维码：无限可能的世界）主题演讲，而这正是我们所做的事情：让实现数据普遍透明的全球标准成为现实。",[21,22,23],"h2",{"id":23},"使命的力量",[14,25,26,27,32],{},"活动一开始，就有几段发人深省的分享提醒大家品牌成功的关键：明确并践行自己的使命。这让 ",[28,29,31],"a",{"href":30},"\u002Fzh-hans\u002F","Digital Link"," 深有共鸣。我们的使命非常明确：确保每个人都能获取真实、详尽的产品信息，让世界因我们而变得更好。我们希望通过促进合作与思想交流，变革商业实践。",[34,35,36],"figure",{},[37,38,39,42],"picture",{},[40,41],"source",{},[43,44],"img",{"alt":23,"height":45,"src":46,"width":47},471,"\u002Fimages\u002F2024\u002F07\u002FThe-Power-of-purpose.png",728,[21,49,50],{"id":50},"包装",[14,52,53],{},"亮点之一是 Camilla Young（GS1 UK 基于 GS1 的二维码项目负责人）讲述她的孩子们如何把一个纸箱变成游戏乐园。这个简单而有力的例子说明，包装不只是一个容器，更是讲述故事、创造体验的机会。",[14,55,56],{},"Digital Link 深谙此道，并希望帮助品牌借助包装与消费者建立更深层次的联系。战略性的发展举措可以变革包装，推动二维条码和二维码等创新技术的普及。",[21,58,59],{"id":59},"可信数据",[14,61,62],{},"数据是当天的一大主题。GS1 UK 首席执行官 Anne Godfrey 在演讲中表示，每家企业既是体验型企业，也是数据型企业。数字化旅程的下一步，是以适合各利益相关方的格式提供可信数据。",[21,64,65],{"id":65},"二维条码专场",[14,67,68],{},"“QR Codes Powered by GS1”（基于 GS1 的二维码）专场与我们尤其相关。它着重介绍了二维码如何传递产品信息，帮助消费者更轻松地做出决策。",[14,70,71],{},"演讲展示了以 GS1 标准为支撑的二维码如何改变消费者互动、提升运营效率，并拓展到新的行业。与会者有机会探讨各种想法和挑战，展示这些标准如何在不同的专业场景中带来有意义的变革。",[14,73,74],{},"Digital Link 正是这一理念的倡导者。作为 GS1 Digital Link 大使，我们走遍世界各地，推广一种通用的数据语言，以弥合实体产品与数字信息之间的鸿沟。",[34,76,77],{},[37,78,79,81],{},[40,80],{},[43,82],{"alt":65,"height":45,"src":83,"width":47},"\u002Fimages\u002F2024\u002F07\u002FThe-2D-barcode-session.png",[21,85,86],{"id":86},"主要收获",[88,89,90],"h3",{"id":90},"更深入的消费者互动",[14,92,93],{},"二维码让消费者能够即时获取产品信息、验证真伪和查看促销内容，同时也是分享想法、应对挑战和探讨变革性标准的平台。",[88,95,96],{"id":96},"零售效率",[14,98,99],{},"从库存管理到结账流程，再到整体购物体验，二维码简化了各项运营，显著改变了零售环境中的工作方式。",[88,101,102],{"id":102},"更广泛的行业应用",[14,104,105],{},"在零售业之外，二维码也在医疗领域助力患者安全和可追溯性，并在建筑领域用于追踪材料和确保合规。",[14,107,108],{},"该专场还设有问答环节，我们在其中分享了关于规模化推广互联包装、利用二维码推动营销创新的想法。观众的热情让我们对自己的使命更加坚定。",[34,110,111],{},[37,112,113,115],{},[40,114],{},[43,116],{"alt":86,"height":117,"src":118,"width":47},470,"\u002Fimages\u002F2024\u002F07\u002FKey-takeaways.png",[21,120,122],{"id":121},"交流与联络分享想法","交流与联络，分享想法",[14,124,125],{},"当天的活动以交流环节收尾，这是与其他 GS1 合作伙伴重新联络、探讨当日心得的绝佳机会。现场观众的热情与投入显而易见。我们都怀着同一个使命：落实这些标准，创造更美好的未来。",[14,127,128,129,135],{},"总而言之，",[28,130,134],{"href":131,"rel":132},"https:\u002F\u002Fwww.gs1uk.org\u002F",[133],"noopener","GS1 UK"," 2024 合作伙伴活动充分展示了 GS1 标准在数字化旅程中的作用。对 Digital Link 而言，它坚定了我们站在基于 GS1 的二维码前沿的决心。作为 GS1 Digital Link 大使，我们对未来充满期待。",[34,137,138,145],{},[37,139,140,142],{},[40,141],{},[43,143],{"alt":122,"height":117,"src":144,"width":47},"\u002Fimages\u002F2024\u002F07\u002FNetworking-and-connections-to-share-ideas.png",[146,147,148],"figcaption",{},"图片由 GS1 UK 提供",{"title":150,"searchDepth":151,"depth":151,"links":152},"",3,[153,155,156,157,158,163],{"id":23,"depth":154,"text":23},2,{"id":50,"depth":154,"text":50},{"id":59,"depth":154,"text":59},{"id":65,"depth":154,"text":65},{"id":86,"depth":154,"text":86,"children":159},[160,161,162],{"id":90,"depth":151,"text":90},{"id":96,"depth":151,"text":96},{"id":102,"depth":151,"text":102},{"id":121,"depth":154,"text":122},null,"我们参加了 GS1 UK 2024 合作伙伴活动，共同展望未来。欢迎与我们一起推动全球标准，实现数据的普遍透明。","md","GS1 UK 2024 合作伙伴活动：Digital Link 倡导二维码的未来","article",{},true,"\u002Fimages\u002F2024\u002F07\u002FGS1-UK-Partner-Event.png","\u002Fzh-hans\u002Fnews\u002Fgs1-uk-partner-event","2024-07-26T16:55:18+02:00",{"title":5,"description":165},"\u002Fzh-hans\u002Fnews\u002Fgs1-uk-partner-event\u002F","zh-hans\u002Fnews\u002Fgs1-uk-partner-event","2024-07-26T16:55:20+02:00","8YLRPGzl7RMPEKH0-nt_sqqnQyknsQbiWjMqs7q4og4",[180,187,194],{"path":181,"sourcePath":182,"title":183,"heading":184,"ogImage":185,"publishedAt":186},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":188,"sourcePath":189,"title":190,"heading":191,"ogImage":192,"publishedAt":193},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":195,"sourcePath":196,"title":197,"heading":198,"ogImage":199,"publishedAt":200},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247902461]