[{"data":1,"prerenderedAt":227},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-forbes-barcode-2027":3,"related-\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-forbes-barcode-2027":206},{"id":4,"title":5,"author":6,"body":7,"category":192,"description":193,"extension":194,"heading":5,"heroImage":192,"heroImageAlt":195,"layout":196,"meta":197,"navigation":198,"ogImage":199,"path":200,"publishedAt":201,"sections":192,"seo":202,"sourcePath":203,"stem":204,"updatedAt":201,"videoPosition":192,"videos":192,"__hash__":205},"pages\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-forbes-barcode-2027.md","Paula Rivero 在《福布斯》撰文：条码过渡是一项领导层决策","Mia",{"type":8,"value":9,"toc":184},"minimark",[10,17,30,46,54,58,61,64,70,74,77,151,155,176],[11,12,13],"p",{},[14,15,16],"strong",{},"TL;DR",[18,19,20,24,27],"ul",{},[21,22,23],"li",{},"Digital Link CEO 兼联合创始人 Paula Rivero 以 Forbes Business Council（福布斯商业委员会）成员身份发表了她的首篇文章。",[21,25,26],{},"她的观点是：在 2027 年前从一维条码转向 2D 条码，会影响收银结算、产品召回、库存和合规，因此需要由领导层来牵头负责。",[21,28,29],{},"文章全文刊登在 Forbes.com 上（英文）。下文按文章所述的每个步骤，列出了我们的实用指南。",[11,31,32,33,40,41,45],{},"2026 年 9 月 24 日，《福布斯》发表了 ",[34,35,39],"a",{"href":36,"rel":37},"https:\u002F\u002Fwww.forbes.com\u002Fcouncils\u002Fforbesbusinesscouncil\u002F2026\u002F09\u002F24\u002Fafter-50-years-the-barcode-is-being-replaced-is-your-brand-ready-for-2027\u002F",[38],"nofollow","After 50 Years, The Barcode Is Being Replaced: Is Your Brand Ready For 2027?","（《50 年后，条码正在被取代：你的品牌为 2027 年做好准备了吗？》）。这是 Paula Rivero 本月初",[34,42,44],{"href":43},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","加入 Forbes Business Council"," 以来发表的第一篇文章。",[11,47,48],{},[14,49,50],{},[34,51,53],{"href":36,"rel":52},[38],"在《福布斯》网站阅读全文（英文）→",[55,56,57],"h2",{"id":57},"文章讲了什么",[11,59,60],{},"这篇文章面向的是企业领导者，而不是包装专业人员。文章开篇描述了 Digital Link 在实践中遇到的一种情况：能够识读多种代码的新型收银扫描器，可能会在包装上读错代码，导致商品显示为“未找到”。在此基础上，Paula 解释了为什么向 2D 条码过渡的价值远不止于规避这一风险。她谈到了这一过渡对产品召回、库存周转和减少浪费的意义，欧洲法规如何让产品信息成为一项数字化要求，以及哪些零售商已经开始行动。",[11,62,63],{},"文章最后为领导团队提出了三项行动，贯穿其中的是同一个观点：",[65,66,67],"blockquote",{},[11,68,69],{},"代码也许很小，但这个决定应该由最高负责人来做。",[55,71,73],{"id":72},"延伸阅读我们的实用指南","延伸阅读：我们的实用指南",[11,75,76],{},"《福布斯》的文章解释了这次过渡为什么重要。我们网站上的这些指南则按照文章的顺序，介绍如何落地实施：",[18,78,79,95,105,115,136],{},[21,80,81,84,85,89,90,94],{},[14,82,83],{},"了解时间节点。"," ",[34,86,88],{"href":87},"\u002Fzh-hans\u002Fguides\u002Fwhat-is-sunrise-2027\u002F","什么是 Sunrise 2027"," 介绍了 GS1 让收银系统支持 2D 条码的目标。",[34,91,93],{"href":92},"\u002Fzh-hans\u002Fguides\u002Fsunrise-2027-vs-gs1-digital-link\u002F","Sunrise 2027 与 GS1 Digital Link 的区别"," 厘清了这次过渡真正要求做什么，以及哪些是你可以选择额外增加的。",[21,96,97,84,100,104],{},[14,98,99],{},"避免收银故障。",[34,101,103],{"href":102},"\u002Fzh-hans\u002Fguides\u002Fdual-barcode-placement\u002F","双条码的摆放位置"," 说明了如何在同一包装上同时保留一维条码和 2D 码，又不让扫描器读错代码。",[21,106,107,84,110,114],{},[14,108,109],{},"让代码创造运营价值。",[34,111,113],{"href":112},"\u002Fzh-hans\u002Fguides\u002Fdigital-link-for-product-traceability\u002F","利用 GS1 Digital Link 实现产品可追溯性"," 介绍了批次和有效期数据、精准召回以及库存周转。",[21,116,117,120,121,125,126,130,131,135],{},[14,118,119],{},"为法规做好准备。"," 了解",[34,122,124],{"href":123},"\u002Fzh-hans\u002Fnews\u002Feuropean-wine-label-reform\u002F","欧洲葡萄酒标签改革","、",[34,127,129],{"href":128},"\u002Fzh-hans\u002Fguides\u002Fbattery-passport\u002F","电池护照","，以及更广泛的",[34,132,134],{"href":133},"\u002Fzh-hans\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","欧洲数字产品护照","。",[21,137,138,84,141,145,146,150],{},[14,139,140],{},"选择代码本身。",[34,142,144],{"href":143},"\u002Fzh-hans\u002Fproduct\u002F2d-barcodes\u002F","2D 条码","和我们的 ",[34,147,149],{"href":148},"\u002Fzh-hans\u002Fgs1-digital-link\u002F","GS1 Digital Link 指南","介绍了一个二维码如何既能在收银台使用，又能在消费者的手机上使用。",[55,152,154],{"id":153},"关于-paula-rivero","关于 Paula Rivero",[11,156,157,158,163,164,169,170,175],{},"Paula Rivero 是 Digital Link 的 CEO 兼联合创始人，同时担任 ",[34,159,162],{"href":160,"rel":161},"https:\u002F\u002Fqrcodekit.com\u002F",[38],"QRCodeKIT"," 的 COO。作为 ",[34,165,168],{"href":166,"rel":167},"https:\u002F\u002Fcouncils.forbes.com\u002Fforbesbusinesscouncil",[38],"Forbes Business Council（福布斯商业委员会）","成员，她撰文探讨互联产品、向 2D 条码的过渡，以及品牌为此需要准备的产品数据。你可以在 ",[34,171,174],{"href":172,"rel":173},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpaularivero\u002F",[38],"LinkedIn"," 上关注她。",[11,177,178,179,183],{},"如果你的品牌正在规划向 2D 条码的过渡，",[34,180,182],{"href":181},"\u002Fzh-hans\u002Fcompany\u002Fabout-us\u002F","Digital Link"," 可以借助 GS1 Digital Link 帮助你实现这一目标。",{"title":185,"searchDepth":186,"depth":186,"links":187},"",3,[188,190,191],{"id":57,"depth":189,"text":57},2,{"id":72,"depth":189,"text":73},{"id":153,"depth":189,"text":154},null,"Paula Rivero 在《福布斯》发表首篇文章，指出在 2027 年前转向 2D 条码是一项商业决策，而不只是包装上的改动。本文介绍下一步可以从哪里入手。","md","Digital Link CEO 兼联合创始人 Paula Rivero 在一面写满 GS1 标准关键词的墙前接受镜头采访","article",{},true,"\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council-interview.webp","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-forbes-barcode-2027","2026-09-25T09:00:00+02:00",{"title":5,"description":193},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-forbes-barcode-2027\u002F","zh-hans\u002Fnews\u002Fpaula-rivero-forbes-barcode-2027","3jbXPNVh_pb2zfRBsMdG9fj-q_kBlcnPST0h9N9cp-s",[207,214,221],{"path":208,"sourcePath":209,"title":210,"heading":211,"ogImage":212,"publishedAt":213},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":215,"sourcePath":216,"title":217,"heading":218,"ogImage":219,"publishedAt":220},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":222,"sourcePath":43,"title":223,"heading":224,"ogImage":225,"publishedAt":226},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790366182335]