[{"data":1,"prerenderedAt":174},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council":3,"related-\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council":173},{"id":4,"title":5,"author":6,"body":7,"category":158,"description":159,"extension":160,"heading":161,"heroImage":158,"heroImageAlt":162,"layout":163,"meta":164,"navigation":165,"ogImage":166,"path":167,"publishedAt":168,"sections":158,"seo":169,"sourcePath":170,"stem":171,"updatedAt":168,"videoPosition":158,"videos":158,"__hash__":172},"pages\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council.md","Paula Rivero 获邀加入福布斯商业委员会","Mia",{"type":8,"value":9,"toc":148},"minimark",[10,28,31,34,41,45,48,56,64,72,80,86,90,99,105,108,111,114,118,131,135,142],[11,12,13,14,21,22,27],"p",{},"我们很高兴地宣布，Digital Link CEO 兼联合创始人、",[15,16,20],"a",{"href":17,"rel":18},"https:\u002F\u002Fqrcodekit.com\u002F",[19],"nofollow","QRCodeKIT"," COO Paula Rivero 已获邀加入 ",[15,23,26],{"href":24,"rel":25},"https:\u002F\u002Fcouncils.forbes.com\u002Fforbesbusinesscouncil",[19],"Forbes Business Council（福布斯商业委员会）","，这是一个仅限受邀企业主与企业领袖参与的社群。",[11,29,30],{},"Paula 由评审委员会基于其经验的深度与广度遴选而出。入选标准包括成功推动企业增长指标的既往业绩，以及个人与职业上的成就和荣誉。",[11,32,33],{},"作为成员，Paula 将在一个私密论坛中与其他领袖建立联系并开展协作。她还将有机会通过原创文章分享自己的见解，并参与 Forbes.com 上发布的 Expert Panels。",[11,35,36],{},[37,38],"img",{"alt":39,"src":40},"Paula Rivero 在一场行业活动中手持麦克风登台演讲","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council-speaking.webp",[42,43,44],"h2",{"id":44},"为什么这对我们的行业很重要",[11,46,47],{},"Paula 加入委员会之时，正值 Digital Link 所处各行业的一个重要时刻。",[11,49,50,51,55],{},"实体产品与数字世界之间的关系正在快速变化。品牌和零售商正在为向功能更强的 ",[15,52,54],{"href":53},"\u002Fproduct\u002F2d-barcodes\u002F","2D 条码","过渡做准备，与此同时，新的产品信息、可追溯性和监管要求，正在催生对可靠数字产品数据日益增长的需求。",[11,57,58,59,63],{},"GS1 的 ",[15,60,62],{"href":61},"\u002Fzh-hans\u002Fguides\u002Fwhat-is-sunrise-2027\u002F","Sunrise 2027"," 倡议旨在让全球的零售 POS 系统在 2027 年底前，既能读取和处理现有一维条码中的产品标识，也能读取和处理功能更强的 2D 条码中的产品标识。",[11,65,66,67,71],{},"与此同时，",[15,68,70],{"href":69},"\u002Fzh-hans\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","数字产品护照","及其他产品信息要求的引入，正在改变品牌管理产品数据和提供数据访问的方式。",[11,73,74,75,79],{},"这些发展为实体产品创造了新的可能：通过建立在 ",[15,76,78],{"href":77},"\u002Fgs1-digital-link\u002F","GS1 Digital Link"," 之上的持久的数字身份，把消费者、品牌、零售商和数字服务连接起来。这正是 Digital Link 每天与品牌和零售商一起做的工作，也是 Paula 计划带入委员会的视角。",[11,81,82],{},[37,83],{"alt":84,"src":85},"Paula Rivero 在一面写满 GS1 标准关键词的墙前接受镜头采访","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council-interview.webp",[42,87,89],{"id":88},"paula-的话","Paula 的话",[91,92,93,96],"blockquote",{},[11,94,95],{},"我们正在进入实体产品一个引人入胜的时刻。条码已经陪伴我们超过 50 年，但接下来到来的，远不止是简单地用一种代码替换另一种。产品正在获得持久的数字身份，并逐渐能够与消费者、系统以及越来越多的 AI 智能体建立连接。",[11,97,98],{},"加入福布斯商业委员会让我有机会参与这场对话，分享我们在 GS1 Digital Link、互联产品与新兴监管的交汇处工作所学到的东西，并向其他正在各自行业中应对同样重大变革的领袖学习。",[11,100,101],{},[37,102],{"alt":103,"src":104},"Paula Rivero 在一场会议环节中与另一位演讲者一同站在讲台旁","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council-podium.webp",[42,106,107],{"id":107},"接下来会怎样",[11,109,110],{},"通过委员会，Paula 计划探讨产品身份如何演进、向 2D 条码的过渡对品牌和零售商意味着什么，以及为什么对于当下围绕实体产品涌现的诸多体验与信息需求而言，传统条码已不再足够。",[11,112,113],{},"我们期待在她的文章发表后与大家分享。",[42,115,117],{"id":116},"关于-paula-rivero","关于 Paula Rivero",[11,119,120,121,124,125,130],{},"Paula Rivero 是 Digital Link 的 CEO 兼联合创始人，同时担任 QRCodeKIT 的 COO。她的工作聚焦于互联产品、",[15,122,78],{"href":123},"\u002Fzh-hans\u002Fguides\u002Fgs1-digital-link-basics\u002F","，以及将实体产品与数字信息、服务和体验连接起来的基础设施。你可以在 ",[15,126,129],{"href":127,"rel":128},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpaularivero\u002F",[19],"LinkedIn"," 上关注她。",[42,132,134],{"id":133},"关于-digital-link","关于 Digital Link",[11,136,137,141],{},[15,138,140],{"href":139},"\u002Fzh-hans\u002Fcompany\u002Fabout-us\u002F","Digital Link"," 帮助品牌和零售商将实体产品与其数字身份连接起来。公司的业务涵盖 GS1 Digital Link 实施、互联产品体验，以及新兴用例和监管所要求的产品数据基础。",[11,143,144],{},[37,145],{"alt":146,"src":147},"Paula Rivero 与品牌和零售合作伙伴在一次工作会议中","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council-team.webp",{"title":149,"searchDepth":150,"depth":150,"links":151},"",3,[152,154,155,156,157],{"id":44,"depth":153,"text":44},2,{"id":88,"depth":153,"text":89},{"id":107,"depth":153,"text":107},{"id":116,"depth":153,"text":117},{"id":133,"depth":153,"text":134},null,"Digital Link CEO 兼联合创始人 Paula Rivero 获邀加入福布斯商业委员会，一个仅限受邀企业领袖参与的社群。这对互联产品意味着什么。","md","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","Digital Link CEO 兼联合创始人 Paula Rivero 在座无虚席的观众面前登台演讲","article",{},true,"\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","2026-09-03T18:00:00+02:00",{"title":5,"description":159},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","zh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","OdvQKUuKNZnwaIMh3qBNzOXqX7NaxFVc6gam9kNORoI",[],1788452421509]