[{"data":1,"prerenderedAt":714},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fseptember-marketing-with-digital-links":3,"related-\u002Fzh-hans\u002Fnews\u002Fseptember-marketing-with-digital-links":692},{"id":4,"title":5,"author":6,"body":7,"category":677,"description":678,"extension":679,"heading":680,"heroImage":677,"heroImageAlt":677,"layout":681,"meta":682,"navigation":683,"ogImage":684,"path":685,"publishedAt":686,"sections":677,"seo":687,"sourcePath":688,"stem":689,"updatedAt":690,"videoPosition":677,"videos":677,"__hash__":691},"pages\u002Fzh-hans\u002Fnews\u002Fseptember-marketing-with-digital-links.md","九月营销：用 Digital Link 数字链接提升销量","Paula Rivero",{"type":8,"value":9,"toc":660},"minimark",[10],[11,12,13,26,59,63,82,122,138,141,157,179,198,201,224,241,255,259,277,282,315,319,338,342,368,378,382,415,418,446,456,460,475,492,509,519,522,538,541,580,593,603,607,625,653],"div",{},[14,15,16,17,21,22,25],"p",{},"九月清爽的空气拉开了秋季的序幕，这正是更新",[18,19,20],"strong",{},"营销策略","的最佳时机。对许多品牌来说，这个月不仅是秋天的开始，也是繁忙的假日季之前重新出发的节点。",[18,23,24],{},"借助数字链接开展九月营销","，为营销人员提供了一种切实可行的方法：把季节主题、数字营销的最新动态和新工具融入营销活动，引发消费者共鸣，并带来更多流量。",[14,27,28,29,32,33,36,37,42,43,46,47,50,51,54,55,58],{},"从",[18,30,31],{},"美国劳动节促销","到",[18,34,35],{},"西班牙裔传统月活动","，九月提供了众多机会，让品牌打造既能触动情感、又能带来可衡量成果的营销活动。结合 ",[38,39,41],"a",{"href":40},"\u002Fzh-hans\u002F","Digital Link"," 这样的平台，",[18,44,45],{},"数字营销","专业人士可以把",[18,48,49],{},"广告","、",[18,52,53],{},"社交媒体","和",[18,56,57],{},"搜索引擎","整合为一个连贯的体验。",[60,61,62],"h2",{"id":62},"为什么九月营销对品牌如此重要",[14,64,65,66,69,70,73,74,77,78,81],{},"每年九月，营销人员都会看到",[18,67,68],{},"网站流量","激增、新一轮广告投放启动，以及",[18,71,72],{},"社交媒体格局","的变化。开学季、季节性购物和秋季促销，为",[18,75,76],{},"数字营销活动","营造了天然的发展环境。消费者会主动搜索促销信息、新品和灵感，这让企业有机会同时触达忠实顾客和",[18,79,80],{},"年轻受众","。",[14,83,84,87,88,91,92,95,96,54,99,102,103,106,107,110,111,54,114,117,118,121],{},[18,85,86],{},"Google"," 通常会在这一时期发布",[18,89,90],{},"核心更新","，影响",[18,93,94],{},"自然搜索结果","。关注 ",[18,97,98],{},"Google Search Console 数据",[18,100,101],{},"搜索质量更新","，可以帮助营销人员在重大变化影响排名之前及时调整策略。2025 年九月，",[18,104,105],{},"Google AI 概览","也在持续推进：人工智能对内容进行排序，并重塑",[18,108,109],{},"搜索结果","向用户呈现的方式。对品牌而言，这意味着借助",[18,112,113],{},"数字链接",[18,115,116],{},"用户生成内容","来优化",[18,119,120],{},"网页","，比以往任何时候都更加重要。",[123,124,125],"figure",{},[126,127,128,131],"picture",{},[129,130],"source",{},[132,133],"img",{"alt":134,"height":135,"src":136,"width":137},"一家人在家中拆开一件产品，智能包装上的二维码连接到数字内容",440,"\u002Fimages\u002F2025\u002F09\u002FFamily-at-home-unpacking-a-product-with-smart-packaging-QR-code-connecting-to-digital-content.png",728,[60,139,140],{"id":140},"推动互动的季节性策略",[14,142,143,144,50,147,54,150,153,154,156],{},"九月的营销活动要想成功，需要把相关性与创意结合起来。当品牌与",[18,145,146],{},"劳动节促销",[18,148,149],{},"返校季促销",[18,151,152],{},"秋季新品发布","等季节性节点相呼应时，消费者会注意到。",[18,155,113],{},"（包括二维码和智能网址）扮演着连接器的角色，把用户从广告或社交媒体引导至引人入胜的着陆页。",[158,159,160,167,173],"ul",{},[161,162,163,166],"li",{},[18,164,165],{},"劳动节周末","促销可以直接链接到限时抢购页面。",[161,168,169,172],{},[18,170,171],{},"西班牙裔传统月","活动可以通过包装或广告上的可扫描链接，展示品牌价值观、文化和故事。",[161,174,175,178],{},[18,176,177],{},"秋季营销活动","可以融入可购物视频或互动功能，直接引导用户进入电商页面。",[14,180,181,182,50,184,54,187,189,190,193,194,197],{},"通过把",[18,183,49],{},[18,185,186],{},"社交媒体活动",[18,188,113],{},"结合起来，营销人员可以打造流畅而难忘的体验。这种组合能够增强",[18,191,192],{},"品牌记忆度","、推动",[18,195,196],{},"用户互动","，最终提升销量。",[60,199,200],{"id":200},"数字链接在现代营销中的作用",[14,202,203,204,50,206,54,209,212,213,50,216,219,220,223],{},"数字链接不只是技术上的捷径，更是连接",[18,205,49],{},[18,207,208],{},"社交媒体平台",[18,210,211],{},"网站","的桥梁。无论是嵌入",[18,214,215],{},"视频行动广告系列",[18,217,218],{},"效果最大化广告系列","还是",[18,221,222],{},"电视广告","，它们都能确保消费者从发现到转化一步到位。",[14,225,226,227,230,231,233,234,237,238,240],{},"例如，一位 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Console","，营销人员可以追踪",[18,312,313],{},"自然搜索","可见度的升降，并相应调整营销活动。",[278,316,318],{"id":317},"_2-平衡付费与自然流量","2. 平衡付费与自然流量",[14,320,321,324,325,327,328,54,330,332,333,335,336,81],{},[18,322,323],{},"广告投放","持续增长，但",[18,326,313],{},"对于建立可信度和实现长期增长仍然至关重要。聪明的品牌会在使用",[18,329,218],{},[18,331,215],{},"的同时，继续针对",[18,334,94],{},"优化",[18,337,120],{},[278,339,341],{"id":340},"_3-尝试新形式","3. 尝试新形式",[14,343,344,345,272,347,50,349,54,352,354,355,357,358,360,361,363,364,367],{},"面向",[18,346,80],{},[18,348,236],{},[18,350,351],{},"互动功能",[18,353,186],{},"，正推动",[18,356,196],{},"快速增长。加入",[18,359,113],{},"，能确保用户不只是观看，还会采取行动：访问您的",[18,362,211],{},"、浏览",[18,365,366],{},"促销活动","或完成购买。",[123,369,370],{},[126,371,372,374],{},[129,373],{},[132,375],{"alt":376,"height":135,"src":377,"width":137},"超市货架间，一位顾客正在扫描季节性产品智能包装上的二维码","\u002Fimages\u002F2025\u002F09\u002FShopper-scanning-a-seasonal-product-with-smart-packaging-QR-code-in-a-supermarket-aisle.png",[60,379,381],{"id":380},"跨渠道整合社交媒体广告及更多","跨渠道整合：社交媒体、广告及更多",[14,383,384,385,388,389,391,392,394,395,397,398,401,402,404,405,407,408,410,411,414],{},"九月也意味着要在",[18,386,387],{},"用户","所在之处与他们相遇。",[18,390,186],{},"主导着",[18,393,72],{},"，而",[18,396,222],{},"和 ",[18,399,400],{},"YouTube 视频","继续推动",[18,403,192],{},"。无论是 Facebook 帖子、Instagram 快拍还是 LinkedIn 文章，只要在每个营销元素中加入",[18,406,113],{},"，",[18,409,245],{},"就能为",[18,412,413],{},"消费者","打造一条统一的路径。",[14,416,417],{},"例如：",[158,419,420,428,437],{},[161,421,422,424,425,427],{},[18,423,53],{},"帖子可以附上直接通往",[18,426,366],{},"的数字链接。",[161,429,430,433,434,436],{},[18,431,432],{},"Google Ads"," 可以整合能实时衡量",[18,435,196],{},"的智能链接。",[161,438,439,441,442,445],{},[18,440,222],{},"可以加入可扫描的二维码，带来",[18,443,444],{},"更多流量","和可衡量的转化。",[14,447,448,449,452,453,455],{},"这种程度的",[18,450,451],{},"整合","确保无论",[18,454,387],{},"在何处与您的品牌互动，都能获得连贯一致的体验。",[60,457,459],{"id":458},"追踪效果获取洞察","追踪效果，获取洞察",[14,461,462,463,465,466,468,469,472,473,81],{},"数据分析决定了营销活动的成败。借助",[18,464,113],{},"，每一次点击或扫描都会变成数据。营销人员可以分析",[18,467,68],{},"，追踪哪些",[18,470,471],{},"平台","带来的转化最多，并获取",[18,474,249],{},[14,476,477,478,480,481,483,484,50,487,219,489,491],{},"这在九月尤为重要，因为此时",[18,479,323],{},"高、竞争激烈。了解",[18,482,444],{},"究竟来自 ",[18,485,486],{},"Google 搜索结果",[18,488,229],{},[18,490,186],{},"，有助于广告主不断完善策略。",[14,493,494,495,498,499,501,502,504,505,508],{},"各项",[18,496,497],{},"更新的目标","是让",[18,500,245],{},"对营销活动拥有更多掌控，而",[18,503,113],{},"恰好提供了这一点：快速调整、衡量成效，并提供",[18,506,507],{},"高质量","体验的能力。",[123,510,511],{},[126,512,513,515],{},[129,514],{},[132,516],{"alt":517,"height":135,"src":518,"width":137},"现代办公室里，一位营销人员正在分析营销活动仪表板，旁边摆放着印有二维码的产品包装","\u002Fimages\u002F2025\u002F09\u002FMarketer-analyzing-campaign-dashboards-with-product-packages-showing-QR-codes-in-a-modern-office.png",[60,520,521],{"id":521},"品牌如何为秋季营销活动做好准备",[14,523,524,525,528,529,532,533,272,535,537],{},"九月只是秋季的开端。利用这个月测试新",[18,526,527],{},"工具","、尝试新",[18,530,531],{},"营销活动","并完善",[18,534,20],{},[18,536,305],{},"，将为第四季度的成功奠定基础。",[14,539,540],{},"实用的步骤包括：",[158,542,543,548,559,569],{},[161,544,545,546,81],{},"为每一项重要营销活动创建",[18,547,113],{},[161,549,550,551,553,554,556,557,81],{},"在每次",[18,552,90],{},"后，通过 ",[18,555,309],{}," 监测",[18,558,109],{},[161,560,561,562,54,564,566,567,81],{},"在",[18,563,186],{},[18,565,49],{},"中测试",[18,568,351],{},[161,570,571,572,574,575,577,578,81],{},"利用",[18,573,113],{},"的数据发掘",[18,576,249],{},"，提升",[18,579,196],{},[14,581,582,583,272,585,588,589,592],{},"这样一来，营销人员就能在",[18,584,271],{},[18,586,587],{},"重大变化","面前保持领先，并与",[18,590,591],{},"客户","建立牢固的联系。",[123,594,595],{},[126,596,597,599],{},[129,598],{},[132,600],{"alt":601,"height":135,"src":602,"width":137},"现代办公室里，营销团队正在借助数字链接和二维码规划秋季营销活动","\u002Fimages\u002F2025\u002F09\u002FMarketing-team-planning-fall-campaigns-with-digital-links-and-QR-codes-in-a-modern-office.png",[60,604,606],{"id":605},"今年九月营销人员应该关注什么","今年九月，营销人员应该关注什么？",[14,608,609,610,613,614,407,616,618,619,407,622,624],{},"数字营销环境的变化速度前所未有。",[18,611,612],{},"人工智能","正在重塑",[18,615,57],{},[18,617,432],{}," 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Link",{"title":661,"searchDepth":662,"depth":662,"links":663},"",3,[664,666,667,668,673,674,675,676],{"id":62,"depth":665,"text":62},2,{"id":140,"depth":665,"text":140},{"id":200,"depth":665,"text":200},{"id":257,"depth":665,"text":258,"children":669},[670,671,672],{"id":280,"depth":662,"text":281},{"id":317,"depth":662,"text":318},{"id":340,"depth":662,"text":341},{"id":380,"depth":665,"text":381},{"id":458,"depth":665,"text":459},{"id":521,"depth":665,"text":521},{"id":605,"depth":665,"text":606},null,"了解品牌如何在九月借助数字链接开展营销，在秋季吸引更多流量、提升用户互动并增加销量。","md","九月营销借力数字链接：提升互动，拉动销量","article",{},true,"\u002Fimages\u002F2025\u002F09\u002FSeptember-marketing-with-digital-links.png","\u002Fzh-hans\u002Fnews\u002Fseptember-marketing-with-digital-links","2025-09-05T11:51:42+02:00",{"title":5,"description":678},"\u002Fzh-hans\u002Fnews\u002Fseptember-marketing-with-digital-links\u002F","zh-hans\u002Fnews\u002Fseptember-marketing-with-digital-links","2025-09-05T11:54:10+02:00","tKi2hwGA5BKfg17rW1xt5_x-9jK47rsHKpmFO27FGRM",[693,700,707],{"path":694,"sourcePath":695,"title":696,"heading":697,"ogImage":698,"publishedAt":699},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":701,"sourcePath":702,"title":703,"heading":704,"ogImage":705,"publishedAt":706},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":708,"sourcePath":709,"title":710,"heading":711,"ogImage":712,"publishedAt":713},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business 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