[{"data":1,"prerenderedAt":441},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes":3,"related-\u002Fzh-hans\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes":419},{"id":4,"title":5,"author":6,"body":7,"category":404,"description":405,"extension":406,"heading":407,"heroImage":404,"heroImageAlt":404,"layout":408,"meta":409,"navigation":410,"ogImage":411,"path":412,"publishedAt":413,"sections":404,"seo":414,"sourcePath":415,"stem":416,"updatedAt":417,"videoPosition":404,"videos":404,"__hash__":418},"pages\u002Fzh-hans\u002Fnews\u002Fsmart-packaging-with-next-generation-qr-codes.md","借助新一代二维码打造智能包装","Paula Rivero",{"type":8,"value":9,"toc":383},"minimark",[10],[11,12,13,17,26,34,37,42,45,48,51,57,60,76,80,83,86,89,92,96,99,102,105,108,111,115,118,121,127,130,140,144,147,150,153,156,160,163,166,169,172,175,185,189,192,195,198,201,211,215,218,221,224,227,231,234,237,240,243,247,250,253,256,266,270,273,276,279,282,286,289,292,295,299,302,305,308,312,315,318,321,326,336,340,345,348,354,358,361,364,367,373],"div",{},[14,15,16],"p",{},"从零食包装袋到洗发水瓶，二维码几乎随处可见。但这项技术本身，以及品牌使用它的方式，都已今非昔比。",[14,18,19,20,25],{},"搭载",[21,22,24],"a",{"href":23},"\u002Fzh-hans\u002Fnews\u002Fwhat-are-next-gen-qr-codes\u002F","新一代二维码","的智能包装，是通往个性化体验、透明供应链和更智能产品互动的入口，能够有效建立消费者信任。",[14,27,28,29,33],{},"借助由 ",[21,30,32],{"href":31},"\u002Fzh-hans\u002F","Digital Link"," 提供支持、符合 GS1 标准的二维码，您的产品包装将变得互联、动态且智能。",[14,35,36],{},"无论是消费者扫码查看产品详情，还是零售商核验产品真伪，这些二维码都在改变品牌沟通与建立信任的方式。",[38,39,41],"h2",{"id":40},"智能包装技术正在如何改变包装行业","智能包装技术正在如何改变包装行业？",[14,43,44],{},"智能包装技术正在为包装行业树立新标准。传统包装只是告诉消费者里面装的是什么，而智能包装则把一切直观地展示给他们。",[14,46,47],{},"从 NFC、增强现实到可扫描的二维条码，品牌正在借助各种技术，让包装变得可以互动。",[14,49,50],{},"推动这一转变的，是对透明度、客户互动和供应链可视化的需求，在化妆品、食品和电子产品等行业尤为明显。",[14,52,53,54,56],{},"有了 ",[21,55,32],{"href":31},"，包装不再是一成不变的，而是可以持续演进。只需一个印刷好的二维码，您就能更新促销活动、提供本地化内容，并实现实时追踪。",[14,58,59],{},"这是包装的新时代：灵活、信息丰富，并以消费者为先。",[61,62,63],"figure",{},[64,65,66,69],"picture",{},[67,68],"source",{},[70,71],"img",{"alt":72,"height":73,"src":74,"width":75},"一个人在超市里用智能手机扫描纸质意面包装袋上的二维码，查看智能包装内容。",440,"\u002Fimages\u002F2025\u002F06\u002FA-person-scans-a-QR-code-on-a-paper-pasta-bag-in-a-grocery-store-using-a-smartphone-to-access-smart-packaging-content.png",728,[38,77,79],{"id":78},"新兴技术正在如何塑造智能包装","新兴技术正在如何塑造智能包装？",[14,81,82],{},"在一波超越二维码的新兴技术推动下，智能包装正在快速发展。增强现实（AR）、NFC 标签、数字水印和物联网传感器，都在不断拓展包装能力的边界。",[14,84,85],{},"品牌开始尝试多层次的体验，例如将二维码与 AR 相结合，提供虚拟试用或产品演示。也有品牌使用温感油墨或由传感器触发的信息，对环境条件作出响应。",[14,87,88],{},"关键在于，新一代二维码可以成为连接这些创新的统一入口。",[14,90,91],{},"一个二维码即可通向未来的各种技术，让品牌无需更换二维码本身，就能始终紧跟潮流。",[38,93,95],{"id":94},"为什么二维码是智能包装的核心","为什么二维码是智能包装的核心？",[14,97,98],{},"二维码之所以成为智能包装的支柱，是因为它为人熟知、任何设备都能扫描，而且动态二维码可以轻松更新。",[14,100,101],{},"与静态二维码不同，动态二维码让品牌无需改动包装，就能完全掌控消费者看到的内容。",[14,103,104],{},"您可以用二维码开启沉浸式体验、分享回收说明，或激活会员忠诚度体验。",[14,106,107],{},"最棒的是什么？体验会因用户而异。柏林的顾客和圣保罗的顾客，即使拿着同一件实体产品，看到的内容也可以各不相同。",[14,109,110],{},"在规模化应用中，二维码不仅实用，更具战略意义。它以任何其他标签元素都无法实现的方式，架起了实体世界与数字世界之间的桥梁。",[38,112,114],{"id":113},"智能包装如何提升消费者互动","智能包装如何提升消费者互动？",[14,116,117],{},"现代消费者想要的不只是一笔交易。他们想要信息、相关性和情感连接。智能包装能在最关键的时间和地点，同时满足这三点。",[14,119,120],{},"包装上的一个二维码，可以打开产品使用教程、链接到用户社区，或提供专属优惠。",[14,122,123,124,126],{},"借助 ",[21,125,32],{"href":31},"，这些体验可以实现本地化、个性化和可追踪。这意味着每一次扫码，都是提升消费者互动、收集宝贵第一方数据的机会。",[14,128,129],{},"品牌正在建立长期关系，而智能包装让这些关系的开启与扩展都变得更加容易。",[61,131,132],{},[64,133,134,136],{},[67,135],{},[70,137],{"alt":138,"height":73,"src":139,"width":75},"一名面带微笑的男子在家庭办公室里一边使用智能手机和笔记本电脑，一边与一个印有二维码的纸箱互动。","\u002Fimages\u002F2025\u002F06\u002FA-smiling-man-interacts-with-a-cardboard-box-featuring-a-QR-code-while-using-his-smartphone-and-laptop-in-a-home-office.png",[38,141,143],{"id":142},"智能包装如何影响品牌形象","智能包装如何影响品牌形象？",[14,145,146],{},"包装往往是顾客与品牌的第一个实体接触点。当包装具备互动性、内容及时更新并紧跟数字趋势时，它传递出的是创新、透明与用心。",[14,148,149],{},"新一代二维码带来的不只是功能，更体现了品牌的快速响应以及对用户体验的重视，从而帮助提升品牌形象。",[14,151,152],{},"无论是即时了解产品的产地故事、安全认证，还是获取动态优惠，顾客看到的都是一个愿意沟通、而不只是想卖货的品牌。",[14,154,155],{},"智能包装由此成为品牌建设工具箱的一部分。而且由于体验在扫码之后仍在延续，它会进一步强化这样的印象：您的品牌重视清晰、相关与连接。",[38,157,159],{"id":158},"为什么互联包装对当今品牌至关重要","为什么互联包装对当今品牌至关重要？",[14,161,162],{},"互联包装把实体产品与实时的数字内容连接在一起。",[14,164,165],{},"正是它，让一瓶洗发水能够解释自己的成分，让一罐汽水能够展示促销活动，也让一个化妆品品牌能够展示其环境影响与各项认证。",[14,167,168],{},"在这个消费者期待获取详细信息、希望看到真伪证明、并关心品牌价值观的时代，这种方式必不可少。",[14,170,171],{},"它推动了供应链透明化，而互联包装正是品牌保持相关性、提供充分信息并赢得信任的方式。",[14,173,174],{},"对于希望优化营销策略、洞察消费者行为或推出个性化体验的企业来说，互联包装是一个直接而强大的工具，能带来竞争优势。",[61,176,177],{},[64,178,179,181],{},[67,180],{},[70,182],{"alt":183,"height":73,"src":184,"width":75},"一名男子在摆满葡萄酒的商店货架间，仔细端详一瓶贴有二维码标签的葡萄酒。","\u002Fimages\u002F2025\u002F06\u002FA-man-closely-examines-a-wine-bottle-with-a-QR-code-label-in-a-store-aisle-filled-with-wines.png",[38,186,188],{"id":187},"智能包装在供应链中扮演什么角色","智能包装在供应链中扮演什么角色？",[14,190,191],{},"智能包装不仅能改善客户体验，还能变革物流。有了正确的数据，品牌可以更好地管理库存、减少浪费，并在整个供应链中追溯产品。",[14,193,194],{},"例如，一个二维码可以确认产品是否已经上架，或者是否曾被人动过手脚。",[14,196,197],{},"它还能按地区或产品线提供扫码频率方面的洞察，帮助品牌让生产与需求相匹配。",[14,199,200],{},"通过将实时追踪与数字更新相结合，智能包装成为营销与运营的共同工具，实现从制造商到最终用户的全程透明。",[61,202,203],{},[64,204,205,207],{},[67,206],{},[70,208],{"alt":209,"height":73,"src":210,"width":75},"一名物流人员在仓库中使用扫描器和笔记本电脑管理贴有二维码的箱子，屏幕上可见库存数据。","\u002Fimages\u002F2025\u002F06\u002FA-logistics-worker-uses-a-scanner-and-laptop-to-manage-QR-coded-boxes-in-a-warehouse-with-visible-inventory-data.png",[38,212,214],{"id":213},"品牌如何利用智能包装推广会员忠诚度计划","品牌如何利用智能包装推广会员忠诚度计划？",[14,216,217],{},"会员忠诚度计划要想效果最好，就必须加入简单、使用有趣。智能包装两者兼顾。",[14,219,220],{},"印在产品上的二维码让顾客无需访问网站或下载应用，就能立即注册、查看积分奖励并获取专属优惠。它提供实时更新，打通从购买到参与的无缝路径。",[14,222,223],{},"结果如何？计划参与度更高，品牌忠诚度更强。",[14,225,226],{},"借助 Digital Link 的数据分析，品牌还能实时监测效果，并根据真实的扫码行为不断优化优惠内容。",[38,228,230],{"id":229},"智能包装能揭示哪些消费者行为","智能包装能揭示哪些消费者行为？",[14,232,233],{},"每一次扫码背后都有一个故事。智能包装提供的数据能帮助品牌了解消费者关心什么、何时参与互动，以及互动的频率。",[14,235,236],{},"用户是在购买前扫码，还是在打开产品后扫码？他们想找的是使用教程、认证信息，还是优惠折扣？",[14,238,239],{},"这些行为模式可以帮助品牌优化信息传达、改善体验，甚至为产品开发提供参考。",[14,241,242],{},"有了智能包装，您不再需要靠猜测，而是实时直接向顾客学习。",[38,244,246],{"id":245},"智能包装如何影响购买决策","智能包装如何影响购买决策？",[14,248,249],{},"智能包装在购买决策中起着至关重要的作用。当顾客在考虑购买的那一刻，就能即时获取使用技巧、用户评价或合乎伦理的采购信息时，他们更有可能下单。",[14,251,252],{},"二维码降低了建立信任的门槛。它回答了顾客心中未说出口的问题：这个品牌靠谱吗？这款产品适合我吗？我的选择负责任吗？",[14,254,255],{},"对于护肤品、膳食补充剂或特色食品等高参与度品类来说，这种透明度可能就是促成购买的关键一步。",[61,257,258],{},[64,259,260,262],{},[67,261],{},[70,263],{"alt":264,"height":73,"src":265,"width":75},"一名女子在摆满个人护理产品的零售货架间，面带微笑地挑选一瓶带有二维码的洗发水。","\u002Fimages\u002F2025\u002F06\u002FA-woman-smiles-while-evaluating-a-shampoo-bottle-with-a-QR-code-in-a-retail-aisle-full-of-personal-care-products.png",[38,267,269],{"id":268},"智能包装如何支持可持续发展与品牌价值观","智能包装如何支持可持续发展与品牌价值观？",[14,271,272],{},"消费者比以往任何时候都更期待品牌言行一致，而智能包装可以帮助品牌证明这一点。",[14,274,275],{},"二维码可以链接到回收说明、介绍生产流程，或突出环保材料的使用。",[14,277,278],{},"这让消费者确信，品牌与他们的价值观相契合。",[14,280,281],{},"它还让企业无需改动实体包装就能更新信息，这对于跟上可持续发展认证或不断变化的法规至关重要。",[38,283,285],{"id":284},"通过包装收集第一方客户数据有哪些好处","通过包装收集第一方客户数据有哪些好处？",[14,287,288],{},"随着第三方 Cookie 逐渐退出，第一方客户数据对企业变得愈发重要。智能包装是一种直接且尊重隐私的数据收集方式。",[14,290,291],{},"每当消费者扫码查看内容、订阅新闻通讯或加入会员忠诚度计划时，他们都在为您提供一个真实且经过同意的数据点。而且由于这发生在购买之后，它反映的是真正的兴趣，而不只是一时好奇的点击。",[14,293,294],{},"这些数据可以为您的营销策略提供依据、支持个性化，并改善整体客户体验。与其他数据来源不同，它始于真实的产品互动。",[38,296,298],{"id":297},"哪些行业正在引领向智能包装的转型","哪些行业正在引领向智能包装的转型？",[14,300,301],{},"食品饮料、化妆品、制药和电子产品等行业是智能包装的早期采用者。",[14,303,304],{},"这些行业面临着严格的监管压力、快速的创新周期以及消费者对透明度的需求，而智能包装恰好能帮助解决所有这些问题。",[14,306,307],{},"就连服装和家居用品等传统行业也在迎头赶上，尤其是随着互联包装变得越来越经济实惠，并日益成为顾客的普遍期待。",[38,309,311],{"id":310},"智能包装如何提升实体零售环境","智能包装如何提升实体零售环境？",[14,313,314],{},"智能包装不只是摆在货架上，它还在改变货架本身。在实体零售环境中，支持二维码的包装能在购物者最需要的时候，为他们提供标签上可能放不下的信息。",[14,316,317],{},"想象一位正在挑选护肤品的顾客。她扫描一件产品，就能对比成分、观看简短的使用教程视频，或查看其他门店是否有货。无需店员介入，就能做出更明智的购买决定，获得更丰富的购物旅程。",[14,319,320],{},"对零售商而言，这也意味着更少的印刷物料、更便捷的促销更新，以及更丰富的店内体验。",[14,322,123,323,325],{},[21,324,32],{"href":31},"，品牌与零售商可以携手让实体购物旅程更具活力，同时不增加杂乱与阻碍。",[61,327,328],{},[64,329,330,332],{},[67,331],{},[70,333],{"alt":334,"height":73,"src":335,"width":75},"一名女子在商店里浏览摆满美妆产品的货架时，扫描一件护肤品上的二维码。","\u002Fimages\u002F2025\u002F06\u002FA-woman-in-a-store-scans-a-skincare-product-with-a-QR-code-while-browsing-a-shelf-filled-with-beauty-items.png",[38,337,339],{"id":338},"digital-link-如何助力品牌引领这场变革","Digital Link 如何助力品牌引领这场变革？",[14,341,342,344],{},[21,343,32],{"href":31}," 帮助企业告别静态标签，拥抱智能包装技术。借助我们的新一代二维码平台，企业只需点击几下，就能打造智能、互联且动态的包装。",[14,346,347],{},"我们提供的工具可用于创建符合 GS1 标准的二维码、设计品牌化落地页、自动实现内容本地化，并分析整个供应链中的消费者互动。",[14,349,350,351,353],{},"无论您是想提升消费者互动、改善库存管理，还是建立品牌信任，",[21,352,32],{"href":31}," 都能提供让您的包装更智能的基础设施。",[38,355,357],{"id":356},"智能包装的未来将走向何方","智能包装的未来将走向何方？",[14,359,360],{},"包装的未来是实时的、响应式的，并以关系为核心。",[14,362,363],{},"随着消费者对透明度和个性化的要求越来越高，法规也在不断演进，智能包装将成为常态，而不再是新奇事物。",[14,365,366],{},"增强现实、近场通信和智能标签等技术将与二维码平台融合，打造完全沉浸式的体验。包装将不只是传递信息，还将与人互动。",[14,368,369,370,372],{},"对品牌而言，这是以透明度引领行业、建立更深层连接，并把包装变成长期互动工具的良机。有了 ",[21,371,32],{"href":31},"，这样的未来从现在开始。",[61,374,375],{},[64,376,377,379],{},[67,378],{},[70,380],{"alt":381,"height":73,"src":382,"width":75},"一个人展示白色瓶子上的二维码，同时在智能手机屏幕上展示带有 Digital Link Connexum 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