[{"data":1,"prerenderedAt":550},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Fsunrise-2027":3,"related-\u002Fzh-hans\u002Fnews\u002Fsunrise-2027":528},{"id":4,"title":5,"author":6,"body":7,"category":513,"description":514,"extension":515,"heading":516,"heroImage":513,"heroImageAlt":513,"layout":517,"meta":518,"navigation":519,"ogImage":520,"path":521,"publishedAt":522,"sections":513,"seo":523,"sourcePath":524,"stem":525,"updatedAt":526,"videoPosition":513,"videos":513,"__hash__":527},"pages\u002Fzh-hans\u002Fnews\u002Fsunrise-2027.md","Sunrise 2027：从一维条码转向二维码","Paula Rivero",{"type":8,"value":9,"toc":494},"minimark",[10],[11,12,13,28,33,44,47,50,61,80,95,98,112,123,126,133,155,164,168,175,190,193,196,245,254,257,268,291,294,300,310,319,323,339,350,354,369,380,383,395,401,410,414,431,438,442,445,472,475,478,488,491],"div",{},[14,15,16,17,22,23,27],"p",{},"全球零售和制造业正在迎来数十年来最重要的变革之一：从传统条码过渡到新一代",[18,19,21],"a",{"href":20},"\u002Fzh-hans\u002Fproduct\u002F2d-barcodes\u002F","二维条码","。这一里程碑被称为 ",[24,25,26],"strong",{},"Sunrise 2027","，是 GS1 为全球企业设定的在销售终端开始使用二维条码的最后期限。但这次过渡不只是更换一个符号，更是要开启一个更智能、更互联的产品生态系统：一次扫码就能提供多得多的数据和前所未有的价值。",[29,30,32],"h2",{"id":31},"什么是-sunrise-2027","什么是 Sunrise 2027？",[14,34,35,43],{},[18,36,26],{"href":37,"rel":38,"target":42},"https:\u002F\u002Fwww.gs1us.org\u002Findustries-and-insights\u002Fby-topic\u002Fsunrise-2027",[39,40,41],"noreferrer","noopener","nofollow","_blank"," 是由 GS1 牵头的全球倡议，呼吁零售商和制造商确保其销售终端系统在 2027 年之前能够读取二维条码。传统条码只承载用于查询价格的全球贸易项目代码（GTIN），而二维条码（包括二维码和 Data Matrix 码）可以编码多得多的信息。",[14,45,46],{},"这意味着，无论是在收银台、仓库，还是通过客户的手机，一次扫码就能呈现从有效期、批号到产品真伪验证、安全信息和促销内容的所有信息。对供应链和消费者而言，这都是一次巨大的飞跃。",[29,48,49],{"id":49},"为什么制造业不能再等",[14,51,52,53,56,57,60],{},"对制造商而言，转向二维条码是一个",[24,54,55],{},"简化运营","、改进质量控制措施并满足新的",[24,58,59],{},"法规合规","标准的机会。随着越来越多的国家实施数字标签要求，尤其是在食品、制药和化妆品等行业，Sunrise 2027 已不只是一项建议，而是一只正在倒计时的时钟。",[14,62,63,64,67,68,71,72,75,76,79],{},"在生产车间，二维条码已被整合到各条生产线中，帮助通过批次代码和有效期追踪产品，同时实时增强",[24,65,66],{},"库存控制","。这些条码确保了从生产一直到",[24,69,70],{},"医疗服务现场","的",[24,73,74],{},"数据完整性","和可追溯性，减少差错，提升",[24,77,78],{},"患者安全","。",[81,82,83],"figure",{},[84,85,86,89],"picture",{},[87,88],"source",{},[90,91],"img",{"alt":49,"height":92,"src":93,"width":94},440,"\u002Fimages\u002F2025\u002F08\u002FWhy-the-manufacturing-industry-cant-afford-to-wait.png",728,[29,96,97],{"id":97},"从供应链效率到客户互动",[14,99,100,101,104,105,108,109,79],{},"Sunrise 2027 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系统","必须现在就",[24,152,153],{},"确保兼容","，而不是等到以后。",[81,156,157],{},[84,158,159,161],{},[87,160],{},[90,162],{"alt":125,"height":92,"src":163,"width":94},"\u002Fimages\u002F2025\u002F08\u002FThe-power-of-a-single-scan.png",[29,165,167],{"id":166},"二维码data-matrix-与二维格式的灵活性","二维码、Data Matrix 与二维格式的灵活性",[14,169,170,171,174],{},"没有哪一种二维条码能够包打天下。二维码用途广泛且为消费者所熟悉，非常适合用于包装和营销。而 ",[24,172,173],{},"Data Matrix 码","体积小巧、经久耐用，非常适合工业用途和小尺寸标签，尤其是在制药、电子和零部件制造领域。",[14,176,177,178,181,182,185,186,189],{},"这两种格式都内置",[24,179,180],{},"纠错","功能，即使条码受损或部分被遮挡，也能快速可靠地扫描。这在仓库环境、",[24,183,184],{},"产品包装","或严苛的",[24,187,188],{},"库存管理","场景中至关重要。",[29,191,192],{"id":192},"过渡到二维条码的主要优势",[14,194,195],{},"转向二维条码不仅是为了合规，更是一次战略升级。尽早拥抱这一变化的品牌将能够：",[197,198,199,206,215,226,233,239],"ul",{},[200,201,202,203],"li",{},"在物流、仓储和订单履约各环节",[24,204,205],{},"提升运营效率",[200,207,208,209,212,213],{},"确保符合不断演变的全球",[24,210,211],{},"标签法规","，实现",[24,214,59],{},[200,216,217,218,221,222,225],{},"通过更完善的",[24,219,220],{},"产品数据","提升",[24,223,224],{},"产品透明度","，赢得信任",[200,227,228,229,232],{},"支持",[24,230,231],{},"增强现实","和动态内容体验",[200,234,235,236,238],{},"实现实时",[24,237,66],{},"，减少缺货问题",[200,240,241,242],{},"通过唯一标识符验证产品真伪，保护",[24,243,244],{},"品牌声誉",[81,246,247],{},[84,248,249,251],{},[87,250],{},[90,252],{"alt":192,"height":92,"src":253,"width":94},"\u002Fimages\u002F2025\u002F08\u002FKey-advantages-of-transitioning-to-2D-barcodes.png",[29,255,256],{"id":256},"二维条码如何影响全球贸易",[14,258,259,260,263,264,267],{},"对于从事国际贸易的企业而言，转向二维条码和 GS1 Digital Link 标准可以简化跨境运营。这些条码承载",[24,261,262],{},"详细的产品数据","，有助于满足当地的",[24,265,266],{},"法规要求","，并确保海关手续更加顺畅。",[14,269,270,271,274,275,278,279,282,283,286,287,290],{},"这在拥有严格",[24,272,273],{},"质量控制措施","和安全标准的行业中尤为宝贵。通过嵌入",[24,276,277],{},"批号","、",[24,280,281],{},"有效期","和",[24,284,285],{},"批次代码","等信息，企业可以保证可追溯性并展现责任担当，而这正日益成为全球",[24,288,289],{},"供应链","协议中的要求。",[29,292,293],{"id":293},"通过产品透明度建立信任",[14,295,296,297,79],{},"如今的消费者对品牌提出了更高的要求。他们不仅想知道产品是什么，还想知道它来自哪里、如何制造，以及如何负责任地使用。借助二维条码，品牌可以在不让标签显得杂乱的情况下证明",[24,298,299],{},"产品的真实性",[14,301,302,303,306,307,79],{},"无论是",[24,304,305],{},"安全信息","、原料来源认证还是处置说明，二维条码都为包装增添了数字维度，从而建立信任，并在货架前影响",[24,308,309],{},"消费者行为",[81,311,312],{},[84,313,314,316],{},[87,315],{},[90,317],{"alt":293,"height":92,"src":318,"width":94},"\u002Fimages\u002F2025\u002F08\u002FBuilding-trust-through-product-transparency.png",[29,320,322],{"id":321},"digital-link-在平稳过渡中的作用","Digital Link 在平稳过渡中的作用",[14,324,325,330,331,334,335,338],{},[18,326,329],{"href":327,"rel":328},"http:\u002F\u002FDigital-link.com",[40],"Digital Link"," 等平台的使命，就是让",[24,332,333],{},"向二维条码的过渡","更加简单、更具成效。Digital Link 内置对 ",[24,336,337],{},"GS1 Sunrise 2027"," 标准的支持，帮助品牌、零售商和制造商创建能够无缝融入现有系统和工作流程的二维码。",[14,340,341,342,345,346,349],{},"用户可以批量生成智能二维码，将其连接到动态落地页，追踪效果，并随时更新目标地址，而无需更改已印刷的二维码。这种灵活性对于",[24,343,344],{},"成功过渡","以及在快速变化的市场中",[24,347,348],{},"保持竞争力","至关重要。",[29,351,353],{"id":352},"确保数据容量让产品标签面向未来","确保数据容量，让产品标签面向未来",[14,355,356,357,360,361,364,365,368],{},"一维条码从来就不是为应对现代需求而设计的。它们只承载一个号码，本身不具备任何智能。相比之下，二维条码拥有足够的",[24,358,359],{},"数据容量","，不仅能承载",[24,362,363],{},"全球贸易项目代码","，还能承载更多内容：从序列号、",[24,366,367],{},"价格查询","值到特定语言的产品信息和使用视频。",[14,370,371,372,375,376,379],{},"如此丰富的信息意味着，一张标签可以服务多个国家的多类受众，并可按需获取",[24,373,374],{},"更多数据","。这也意味着包装上的",[24,377,378],{},"多个条码","可以减少，既减少混淆，又提高了设计的灵活性。",[29,381,382],{"id":382},"为什么现在就要行动",[14,384,385,387,388,390,391,394],{},[24,386,26],{}," 的时间表看似宽裕，但支持二维条码所需的系统和流程需要时间来构建和测试。零售商必须更新",[24,389,131],{},"，制造商必须调整贴标生产线，品牌则必须重新思考如何通过包装传递",[24,392,393],{},"产品详情","和讲述品牌故事。",[14,396,397,398,400],{},"早期采用者不仅能避开瓶颈，还能抓住创新、提升效率和提供更丰富",[24,399,145],{},"的机会。推迟这一转变，则可能在合规和竞争力两方面都落于人后。",[81,402,403],{},[84,404,405,407],{},[87,406],{},[90,408],{"alt":382,"height":92,"src":409,"width":94},"\u002Fimages\u002F2025\u002F08\u002FWhy-now-is-the-time-to-act.png",[29,411,413],{"id":412},"从生产线到忠诚度计划真实世界的影响","从生产线到忠诚度计划：真实世界的影响",[14,415,416,417,420,421,424,425,428,429,79],{},"二维条码已在现实世界中证明了自身价值。在",[24,418,419],{},"生产线","上，它们实现了快速扫描和核验；在药房，它们有助于确保",[24,422,423],{},"用药","正确；在收银台，它们能够加快结账速度，同时连接",[24,426,427],{},"忠诚度计划","；对物流团队而言，它们提供了精准的追踪，助力更智能的",[24,430,188],{},[14,432,433,434,437],{},"这不只是一个新符号，更是一套新",[24,435,436],{},"流程","，能够改变数据在系统、品牌、合作伙伴和人之间流转的方式。",[29,439,441],{"id":440},"如何为-sunrise-2027-做好准备","如何为 Sunrise 2027 做好准备",[14,443,444],{},"为迎接这一过渡，您可以：",[197,446,447,450,456,459,466],{},[200,448,449],{},"审核当前产品和包装上的条码使用情况",[200,451,452,453,455],{},"找出哪些环节可以借助",[24,454,374],{},"改进运营或合规",[200,457,458],{},"选择支持 GS1 Digital Link 标准的平台",[200,460,461,462,465],{},"更新",[24,463,464],{},"销售终端","和后端系统，使其兼容二维条码",[200,467,468,469,471],{},"在所有 ",[24,470,149],{},"、仓库扫描设备和消费者应用上测试您的条码",[14,473,474],{},"最重要的是，把 Sunrise 2027 视为一次实现现代化的机会，而不只是一个需要赶上的截止日期。全面拥抱这一变化的品牌将获得长期优势。",[29,476,477],{"id":477},"借助新一代条码开启无限可能",[14,479,480,481,484,485,487],{},"Sunrise 2027 带来的不只是技术升级，更意味着实现",[24,482,483],{},"全球供应链","透明化、以丰富内容吸引消费者、提升",[24,486,78],{},"，并推动从仓库到收银台的效率提升。",[14,489,490],{},"在企业为这场变革做准备之际，那些现在就拥抱二维条码力量的企业，将引领我们迈向更智能、更安全、更互联的未来。",[14,492,493],{},"倒计时已经开始。您准备好了吗？",{"title":495,"searchDepth":496,"depth":496,"links":497},"",3,[498,500,501,502,503,504,505,506,507,508,509,510,511,512],{"id":31,"depth":499,"text":32},2,{"id":49,"depth":499,"text":49},{"id":97,"depth":499,"text":97},{"id":125,"depth":499,"text":125},{"id":166,"depth":499,"text":167},{"id":192,"depth":499,"text":192},{"id":256,"depth":499,"text":256},{"id":293,"depth":499,"text":293},{"id":321,"depth":499,"text":322},{"id":352,"depth":499,"text":353},{"id":382,"depth":499,"text":382},{"id":412,"depth":499,"text":413},{"id":440,"depth":499,"text":441},{"id":477,"depth":499,"text":477},null,"了解 Sunrise 2027 如何标志着从一维条码向二维码的过渡，并提升产品追踪、消费者互动和供应链效率。","md","Sunrise 2027 与智能产品数据新时代","article",{},true,"\u002Fimages\u002F2025\u002F08\u002FSunrise-2027-1.png","\u002Fzh-hans\u002Fnews\u002Fsunrise-2027","2025-08-01T14:05:09+02:00",{"title":5,"description":514},"\u002Fzh-hans\u002Fnews\u002Fsunrise-2027\u002F","zh-hans\u002Fnews\u002Fsunrise-2027","2025-08-01T14:05:11+02:00","-gPUpVxqPhTVIwBosWufWzyOQbdJDNxL_O8HdUaGaD0",[529,536,543],{"path":530,"sourcePath":531,"title":532,"heading":533,"ogImage":534,"publishedAt":535},"\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents","\u002Fzh-hans\u002Fnews\u002Fproduct-identity-for-ai-agents\u002F","面向 AI 智能体的产品标识：最后一米难题","面向 AI 智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":537,"sourcePath":538,"title":539,"heading":540,"ogImage":541,"publishedAt":542},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":544,"sourcePath":545,"title":546,"heading":547,"ogImage":548,"publishedAt":549},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247903003]