[{"data":1,"prerenderedAt":399},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fnews\u002Ftech-for-retail-paris":3,"related-\u002Fzh-hans\u002Fnews\u002Ftech-for-retail-paris":377},{"id":4,"title":5,"author":6,"body":7,"category":362,"description":363,"extension":364,"heading":365,"heroImage":362,"heroImageAlt":362,"layout":366,"meta":367,"navigation":368,"ogImage":369,"path":370,"publishedAt":371,"sections":362,"seo":372,"sourcePath":373,"stem":374,"updatedAt":375,"videoPosition":362,"videos":362,"__hash__":376},"pages\u002Fzh-hans\u002Fnews\u002Ftech-for-retail-paris.md","Tech for Retail 2024：巴黎零售科技趋势与洞察","Paula Rivero",{"type":8,"value":9,"toc":345},"minimark",[10],[11,12,13,22,41,44,47,51,54,57,60,66,88,91,94,109,115,118,121,124,129,132,135,142,145,154,160,167,170,189,192,197,203,206,209,219,222,225,228,231,234,243,246,249,252,255,258,261,264,267,270,273,276,282,285,288,291,294,297,300,303,308,311,314,317,320,329,339,342],"div",{},[14,15,16,17,21],"p",{},"上周，Digital Link 团队有幸亲赴巴黎，参加了业内最具前瞻性的盛会之一 ",[18,19,20],"strong",{},"Tech for Retail 2024","。",[14,23,24,25,33,34,40],{},"在零售创新者、思想领袖和技术先锋的环绕下，我们展示了",[18,26,27,28],{},"新一代",[29,30,32],"a",{"href":31},"\u002Fzh-hans\u002Fproduct\u002F2d-barcodes\u002F","二维条码","如何推动零售业的数字化转型。从实现无缝的购物者互动，到提前应对",[18,35,36],{},[29,37,39],{"href":38},"\u002Fzh-hans\u002Fguides\u002Feuropean-digital-product-passport-dpp\u002F","数字产品护照","等全球性变革，我们非常高兴能与正在塑造行业未来的观众深入交流。",[14,42,43],{},"从传统实体店向线上平台的转变，正在推动线上销售大幅增长，重塑零售格局。",[14,45,46],{},"以下是本次活动的主要趋势和洞察，它们凸显了科技在零售领域的变革潜力：",[48,49,50],"h2",{"id":50},"零售科技简介",[14,52,53],{},"零售科技（retail tech）涵盖正在变革零售业的数字软件、平台和创新成果。",[14,55,56],{},"近年来，零售业经历了一场深刻的技术变革，从根本上改变了企业的运营方式。从简化支付到运用生成式 AI、虚拟现实（VR）和增强现实（AR），零售科技正在重塑整个商业格局。",[14,58,59],{},"零售商正迅速采用这些创新技术，以满足不断变化的消费者需求并提升运营效率。随着零售业的持续发展，整合先进的数字工具对于保持竞争力、提供卓越的客户体验已变得不可或缺。",[48,61,63],{"id":62},"ai-渗透零售生态系统的方方面面",[18,64,65],{},"AI 渗透零售生态系统的方方面面",[14,67,68,69,72,73,76,77,72,80,83,84,87],{},"人工智能（AI）是本次活动的核心主题，凸显了它几乎融入零售业的每一个环节。从",[18,70,71],{},"产品研发","、",[18,74,75],{},"供应链优化","到",[18,78,79],{},"营销自动化",[18,81,82],{},"个性化客户体验","和",[18,85,86],{},"商业智能","，AI 已从只服务于部分流程的工具，转变为贯穿整个价值链的关键推动力。",[14,89,90],{},"零售商正利用 AI 预测趋势、减少浪费、优化库存，甚至开发符合客户需求的产品。AI 驱动的营销工具尤其受到关注，它们能够分析海量数据，大规模提供高度个性化的体验。",[14,92,93],{},"此外，AI 还通过提升效率、利用个性化数据为客户提供推荐，不断优化供应链。",[95,96,97],"figure",{},[98,99,100,103],"picture",{},[101,102],"source",{},[104,105],"img",{"alt":50,"height":106,"src":107,"width":108},471,"\u002Fimages\u002F2024\u002F12\u002FIntroduction-to-retail-technology.png",728,[48,110,112],{"id":111},"_3d-与增强现实在零售战略中日趋成熟",[18,113,114],{},"3D 与增强现实在零售战略中日趋成熟",[14,116,117],{},"3D 和增强现实（AR）技术已从实验性工具发展为成熟、可规模化的解决方案。零售商如今利用 AR 增强产品可视化，提供沉浸式购物体验，让客户在购买前就能在家中查看产品效果。",[14,119,120],{},"最突出的趋势之一，是将 AR 整合到电商平台中，让购物者能够实时与产品的 3D 模型互动。",[14,122,123],{},"这已不再局限于小众场景，而是正成为品牌弥合实体与数字购物体验差距的核心战略。",[48,125,127],{"id":126},"循环经济成为驱动力",[18,128,126],{},[14,130,131],{},"可持续发展成为焦点，循环经济正成为推动创新和赢得消费者信任的关键力量。",[14,133,134],{},"零售商和品牌展示了旨在减少浪费、促进回收的解决方案，并推出租赁、转售和订阅服务等新模式。",[14,136,137,138,141],{},"欧盟对",[18,139,140],{},"数字产品护照（DPP）","的重视被频繁提及，被视为推动循环实践落地的关键监管变革。",[14,143,144],{},"企业正在重新思考产品的设计、制造和营销方式，以满足这些新要求，并赢得具有环保意识的消费者。",[95,146,147],{},[98,148,149,151],{},[101,150],{},[104,152],{"alt":114,"height":106,"src":153,"width":108},"\u002Fimages\u002F2024\u002F12\u002FThe-maturity-of-3D-and-augmented-reality-for-retail-strategies.png",[48,155,157],{"id":156},"新一代二维条码零售互联的未来",[18,158,159],{},"新一代二维条码：零售互联的未来",[14,161,162,163,166],{},"从传统条码转向基于 GS1 标准的",[18,164,165],{},"新一代二维条码","，是本次活动的一大亮点。这些先进条码让零售商能够将丰富的动态数据直接嵌入产品标签，使每件商品都成为实时、可操作洞察的来源。",[14,168,169],{},"主要优势包括：",[171,172,173,180,186],"ul",{},[174,175,176,179],"li",{},[18,177,178],{},"双重兼容"," POS 系统和智能手机，既能在收银台无缝使用，又能支持购买后的互动。",[174,181,182,183,185],{},"支持",[18,184,39],{},"，提供产品产地、材料和可回收性方面的透明信息。",[174,187,188],{},"即时提供个性化内容、产品详情和促销信息，增强购物者互动。",[14,190,191],{},"这项技术被视为零售商应对全球法规变化、同时提升客户满意度和运营效率的关键工具。",[48,193,195],{"id":194},"全渠道零售与无缝体验",[18,196,194],{},[14,198,199,200,21],{},"全渠道战略依然是重中之重，并重新聚焦于打造",[18,201,202],{},"无阻碍的客户旅程",[14,204,205],{},"零售商正借助科技将门店与数字渠道相融合，确保线上浏览、店内体验和配送选项之间的无缝衔接。",[14,207,208],{},"其中一项突出的创新是智能店内技术的应用，例如互动显示屏和 AI 驱动的推荐引擎，它们能够实时个性化购物体验。",[95,210,211],{},[98,212,213,215],{},[101,214],{},[104,216],{"alt":194,"height":217,"src":218,"width":108},470,"\u002Fimages\u002F2024\u002F12\u002FOmnichannel-retail-and-seamless-experiences.png",[48,220,221],{"id":221},"客户满意度与体验",[14,223,224],{},"在零售业中，客户满意度和体验至关重要。零售科技通过提供个性化体验、简化结账流程和便捷的支付方式，在提升这些方面发挥着关键作用。",[14,226,227],{},"最近的一项研究显示，56% 的客户期望所有零售优惠都是个性化的。通过利用客户数据和高级分析，零售商可以建立独特的客户画像并驱动推荐引擎，收入最多可提升 40%。",[14,229,230],{},"此外，人工智能和机器学习让零售商能够实时分析客户反馈，从而持续改进客户体验。",[14,232,233],{},"通过创新的零售科技优先提升客户满意度，企业可以培养客户忠诚度，实现长期成功。",[95,235,236],{},[98,237,238,240],{},[101,239],{},[104,241],{"alt":221,"height":217,"src":242,"width":108},"\u002Fimages\u002F2024\u002F12\u002FCustomer-satisfaction-and-experience.png",[48,244,245],{"id":245},"库存管理与供应链",[14,247,248],{},"高效的库存管理和供应链运营对任何零售企业的成功都至关重要。",[14,250,251],{},"零售科技提供了强大的工具来优化这些环节，确保零售商能够高效满足客户需求。",[14,253,254],{},"RFID 和二维码等技术可以精确追踪库存水平，降低失窃和缺货的风险。",[14,256,257],{},"此外，数据分析和机器学习可以预测需求模式，帮助零售商优化库存水平、减少浪费。",[14,259,260],{},"一项研究表明，AI 驱动的需求预测可将供应链错误减少 20% 至 50%，并将销售损失降低 65%。借助这些先进技术，零售商可以增强供应链韧性，提升运营效率。",[48,262,263],{"id":263},"支付方式与安全",[14,265,266],{},"在当今的数字时代，提供安全便捷的支付方式对零售企业至关重要。",[14,268,269],{},"零售科技提供了一系列满足这些需求的解决方案，从非接触式支付到数字支付服务。一项研究发现，84% 的消费者担心身份被盗用，这凸显了安全支付选项的重要性。",[14,271,272],{},"零售商可以使用 Stripe 和 PayPal 等数字支付网关来确保交易安全。此外，区块链技术也为保障交易安全、防范欺诈提供了可靠的解决方案。",[14,274,275],{},"通过采用这些先进的支付技术，零售商可以赢得客户的信任，并提供无缝的购物体验。",[48,277,279],{"id":278},"数据驱动的零售分析的力量",[18,280,281],{},"数据驱动的零售：分析的力量",[14,283,284],{},"数据驱动决策比以往任何时候都更受重视。零售商展示了他们如何利用高级分析平台，从客户行为、供应链运营和销售趋势中提取有价值的洞察。",[14,286,287],{},"这些洞察推动了更敏捷的决策，使零售商能够更快速、更有效地应对市场变化。",[48,289,290],{"id":290},"零售业的未来",[14,292,293],{},"零售业的未来令人振奋，且正在快速演变，而零售科技正处于这场变革的最前沿。",[14,295,296],{},"为了保持竞争力，品牌必须在创新与实用之间取得平衡，持续推进运营现代化。增强现实（AR）等技术正在走向主流，为提升客户体验提供了新的途径。",[14,298,299],{},"语音商务、生成式 AI 和情感分析等新兴创新，将彻底改变客户互动和评论管理策略。零售业的未来将由那些能够有效利用这些技术、打造无缝、高效和个性化客户体验的品牌来定义。",[14,301,302],{},"随着行业不断发展，整合前沿零售科技对于推动增长和保持竞争优势将至关重要。",[48,304,306],{"id":305},"零售商的关键要点",[18,307,305],{},[14,309,310],{},"Tech for Retail 2024 清楚地表明，零售业正处于关键时刻。整合 AI、AR 和新一代条码等先进技术已不再是可选项，而是希望保持竞争力的品牌的必然选择。",[14,312,313],{},"此外，对于希望赢得现代消费者信任的零售商而言，契合可持续发展目标以及数字产品护照等全球法规，正在成为关键的差异化因素。",[14,315,316],{},"随着这些趋势不断深入，零售商面临的挑战将是如何在采用这些技术的同时，兼顾提升客户体验和运营效率。",[14,318,319],{},"与 Digital Link 等技术供应商合作，对于驾驭这场复杂而激动人心的变革至关重要。",[95,321,322],{},[98,323,324,326],{},[101,325],{},[104,327],{"alt":305,"height":217,"src":328,"width":108},"\u002Fimages\u002F2024\u002F12\u002FKey-takeaways-for-retailers.png",[14,330,331,338],{},[29,332,20],{"href":333,"rel":334,"target":337},"https:\u002F\u002Fwww.techforretail.com\u002Fen\u002F",[335,336],"noreferrer","noopener","_blank"," 不仅仅是一场活动，更让我们一窥零售业的未来：创新、可持续性和以客户为中心的理念交汇融合，共同书写行业的新篇章。",[14,340,341],{},"我们很自豪能参与这场精彩的盛会，并期待继续以基于 GS1 标准的二维条码等前沿技术推动零售业变革。",[14,343,344],{},"让我们携手打造更智能、更互联、更可持续的零售生态系统。",{"title":346,"searchDepth":347,"depth":347,"links":348},"",3,[349,351,352,353,354,355,356,357,358,359,360,361],{"id":50,"depth":350,"text":50},2,{"id":62,"depth":350,"text":65},{"id":111,"depth":350,"text":114},{"id":126,"depth":350,"text":126},{"id":156,"depth":350,"text":159},{"id":194,"depth":350,"text":194},{"id":221,"depth":350,"text":221},{"id":245,"depth":350,"text":245},{"id":263,"depth":350,"text":263},{"id":278,"depth":350,"text":281},{"id":290,"depth":350,"text":290},{"id":305,"depth":350,"text":305},null,"Tech for Retail 2024 展示了 AI、AR 和二维条码等创新成果，推动零售业的可持续发展，重新定义客户体验。","md","Tech for Retail 2024：Digital Link 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智能体的产品标识：名称描述，标识符标识","\u002Fimages\u002F2026\u002F09\u002Fproduct-identity-for-ai-agents-hero.webp","2026-09-09T11:30:00+02:00",{"path":386,"sourcePath":387,"title":388,"heading":389,"ogImage":390,"publishedAt":391},"\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents","\u002Fzh-hans\u002Fnews\u002Fw3c-gs1-workshop-on-e-commerce-ai-agents\u002F","Paula Rivero 出席 W3C\u002FGS1 电商研讨会","Digital Link CEO Paula Rivero 将在 W3C\u002FGS1 面向人类与 AI 智能体的电商研讨会上发表演讲","\u002Fimages\u002F2026\u002F09\u002Fw3c-gs1-workshop-e-commerce-ai-agents.webp","2026-09-07T17:30:00+02:00",{"path":393,"sourcePath":394,"title":395,"heading":396,"ogImage":397,"publishedAt":398},"\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council","\u002Fzh-hans\u002Fnews\u002Fpaula-rivero-joins-forbes-business-council\u002F","Paula Rivero 获邀加入福布斯商业委员会","Paula Rivero 获邀加入 Forbes Business Council（福布斯商业委员会）","\u002Fimages\u002F2026\u002F09\u002Fpaula-rivero-forbes-business-council.webp","2026-09-03T18:00:00+02:00",1790247903014]