[{"data":1,"prerenderedAt":139},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fsolutions\u002Fdigital-link-fmcg":3,"related-\u002Fzh-hans\u002Fsolutions\u002Fdigital-link-fmcg":138},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":14,"extension":15,"heading":6,"heroImage":6,"heroImageAlt":6,"layout":6,"meta":16,"navigation":17,"ogImage":18,"path":19,"publishedAt":6,"sections":20,"seo":134,"sourcePath":135,"stem":136,"updatedAt":6,"videos":6,"__hash__":137},"pages\u002Fzh-hans\u002Fsolutions\u002Fdigital-link-fmcg.md","快消品的 Digital Link • Digital Link",null,{"type":8,"value":9,"toc":10},"minimark",[],{"title":11,"searchDepth":12,"depth":12,"links":13},"",3,[],"探索 Digital Link 为快消品（FMCG）与消费包装品（CPG）带来的力量。优化供应链、升级营销，并收集真实世界数据。","md",{},true,"\u002Fimages\u002F2023\u002F04\u002FDigital-link-for-FMCG‌.png","\u002Fzh-hans\u002Fsolutions\u002Fdigital-link-fmcg",[21,31,46,50,58,66,74,82,90,110,127],{"type":22,"eyebrow":23,"title":24,"subtitle":25,"ctas":26},"hero","快消品的 Digital Link","进入超级产品时代","一瞬间将快消品（FMCG）接入互联网。把产品变成品牌媒介，精简供应链，并收集真实世界数据。",[27],{"label":28,"href":29,"variant":30},"创建你的账户","https:\u002F\u002Fapp.digital-link.com\u002Fzh-hans\u002Fsign-up","primary",{"type":32,"items":33},"featureGrid",[34,38,42],{"icon":35,"title":36,"body":37},"link","轻松分享产品信息","在合作伙伴和消费者需要时，为他们提供详尽的信息。",{"icon":39,"title":40,"body":41},"shield-check","做好产品护照准备","让符合全球包装法规变得轻而易举。",{"icon":43,"title":44,"body":45},"chat","拥抱更高层次的营销","通过基于情境的行动，在销售点和家中更好地吸引购物者。",{"type":47,"title":48,"body":49},"showcase","为你的包装腾出空间的增强型二维码","Digital Link 二维码将传统条码的能力（包括在销售点的极速结账）与全新而惊人的网络超能力结合在一起。让所有其他挤占产品包装的一维和二维码及标签都成为过去式。",{"type":47,"title":51,"body":52,"image":53,"imageAlt":51,"imageWidth":54,"imageHeight":55,"ctas":56},"升级你的供应链追踪","快消品的 Digital Link 让你能够对消费包装品进行全生命周期追踪，从工厂到门店，乃至购买之后。这是一座信息宝库，帮助你提升快消品供应链的可追溯性，实现更高效的库存管理与损耗控制，并让产品召回更简单、更安全。","\u002Fimages\u002F2023\u002F06\u002FUpgrade-your-supply-chain-tracking.png",672,374,[57],{"label":28,"href":29,"variant":30},{"type":47,"title":59,"body":60,"image":61,"imageAlt":59,"imageWidth":62,"imageHeight":63,"reverse":17,"ctas":64},"开启基于情境的营销","想象一下，你可以根据购物者访问某个二维码的次数来投放精准聚焦的内容并触发高度定制的营销行动。或者依据访问发生在购买之前还是之后、来自哪个国家、在一年中的哪个月份、一天中的哪个小时来精准触达。Digital Link 二维码赋予你这样的能力。","\u002Fimages\u002F2023\u002F06\u002FTap-into-context-based-marketing.png",472,451,[65],{"label":28,"href":29,"variant":30},{"type":47,"title":67,"body":68,"image":69,"imageAlt":67,"imageWidth":70,"imageHeight":71,"ctas":72},"解锁无价的真实世界分析","Digital Link 二维码接收到的每一次扫描都会被记录下来，沿着延展的产品生命周期提供带有地理位置的额外数据。简而言之，快消品牌现在可以亲自发现产品故事中缺失的那一部分：当消费者把产品带回家之后会发生什么。有了 Digital Link，任何物品都能成为下一代商业智能的一个数据点。","\u002Fimages\u002F2023\u002F06\u002FUnlock-unvaluable-real-life-analytics.png",503,430,[73],{"label":28,"href":29,"variant":30},{"type":47,"title":75,"body":76,"image":77,"imageAlt":75,"imageWidth":78,"imageHeight":79,"reverse":17,"ctas":80},"开始用产品来销售产品","Digital Link GS1 二维码把快消品变成强大的 D2C（直达消费者）销售引擎。快消品的 Digital Link 将商品与品牌电商店铺或电商平台相连，但它的能量远不止于此。诸如补货服务，或基于行为的交叉销售与追加销售等高级方案，都能被快速实现。","\u002Fimages\u002F2023\u002F06\u002FStart-selling-products-through-products.png",483,418,[81],{"label":28,"href":29,"variant":30},{"type":47,"title":83,"body":84,"image":85,"imageAlt":83,"imageWidth":86,"imageHeight":87,"ctas":88},"确保真伪，强化品牌信任","假冒产品可能毁掉任何制造商的声誉，而对于早期营养食品或药品等快消品类，风险更是有增无减。Digital Link 二维码是一种可靠且可持续的解决方案，让供应链中的任何一方（尤其是消费者）只需一扫，即可验证产品的真伪。","\u002Fimages\u002F2023\u002F06\u002FEnsure-authenticity-and-strengthen-brand-trust.png",427,334,[89],{"label":28,"href":29,"variant":30},{"type":32,"title":91,"background":92,"items":93},"快消品的 Digital Link：规模化的产品数字化","slate",[94,98,102,106],{"icon":95,"title":96,"body":97},"globe","移动优先的产品页面","只需一个 GTIN 编号，即可为你的产品生成为智能手机优化的着陆页。把它们链接到任何在线资源，并自定义外观以匹配你的品牌。",{"icon":99,"title":100,"body":101},"qr","动态可定制二维码","自动为每件商品创建一个动态二维码，用于产品包装。随时编辑其内容：更新时无需重新印刷。",{"icon":103,"title":104,"body":105},"chart","报告与分析","获取关于 Digital Link 访问情况的详细统计数据，包括扫描地点、时间和所用设备。将我们的平台连接到 Google Analytics，进一步丰富数据。",{"icon":107,"title":108,"body":109},"cog","批量创建与自动化","一次性创建大量 Digital Link。我们会验证所输入的 GTIN，并用数据库中的信息填充产品页面。你之后可以对它们进行审查和修改。",{"type":111,"eyebrow":112,"title":113,"items":114},"related","探索更多","相关产品与解决方案",[115,119,123],{"label":116,"href":117,"description":118},"GS1 QR codes","\u002Fproduct\u002Fgs1-qr-codes\u002F","创建带有动态 Digital Link 的下一代条码。",{"label":120,"href":121,"description":122},"食品与饮料的 Digital Link","\u002Fsolutions\u002Fdigital-link-for-food-and-beverage\u002F","为食品与饮料品牌带来合规与互动。",{"label":124,"href":125,"description":126},"智能产品页面","\u002Fproduct\u002Fsmart-product-pages\u002F","由 GTIN 生成的移动优先着陆页。",{"type":128,"title":129,"ctas":130},"ctaBand","在从条码迈向 Digital Link 的转型中成为引领者。",[131],{"label":28,"href":132,"variant":133},"https:\u002F\u002Fapp.digital-link.com\u002Fsign-up\u002F","light",{"title":5,"description":14},"\u002Fzh-hans\u002Fsolutions\u002Fdigital-link-fmcg\u002F","zh-hans\u002Fsolutions\u002Fdigital-link-fmcg","7xQDmF1dL4jDnP8C5qODxKbZgLKUKgYHL8dUTShK7L4",[],1787161468605]