[{"data":1,"prerenderedAt":207},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-fixx":3,"related-\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-fixx":188},{"id":4,"title":5,"author":6,"body":7,"category":172,"description":173,"extension":174,"heading":175,"heroImage":172,"heroImageAlt":176,"howTo":172,"layout":177,"meta":178,"navigation":179,"ogImage":180,"path":181,"publishedAt":182,"sections":172,"seo":183,"sourcePath":184,"stem":185,"updatedAt":186,"videoPosition":172,"videos":172,"__hash__":187},"pages\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-fixx.md","FiXX 借助咖啡包装上的二维码，让咖啡开口说话","Paula Rivero",{"type":8,"value":9,"toc":162},"minimark",[10,22,34,38,41,48,56,59,65,68,75,82,89,92,103,110,116,123,126,132,138,145,148,155],[11,12,13,17,18,21],"p",{},[14,15,16],"strong",{},"FiXX"," 是一家爱尔兰咖啡企业，也是一家 Certified B Corporation™ 认证企业。从 Classic、Organic 到 Decaf、Lisbon 和 Single Origin，它那亮橙色的咖啡袋在货架上格外醒目。如今，每一款咖啡包装上还印有 ",[14,19,20],{},"Digital Link 二维码","：一扇连接顾客手中咖啡与其背后团队知识和经验的大门。",[23,24,25,32],"blockquote",{},[11,26,27,28,31],{},"二维码让我们的咖啡",[14,29,30],{},"在我们不在场时也能开口说话","。",[11,33,16],{},[35,36,37],"h2",{"id":37},"一个咖啡袋能说的终究有限",[11,39,40],{},"从色彩、设计到包装上印刷的信息，包装一直是 FiXX 与顾客沟通的重要方式。但人们希望了解的产品信息越来越多，而一个咖啡袋上实际能容纳的内容终究有限。",[11,42,43,44,47],{},"这正是二维码包装的用武之地。FiXX 与 GS1 合作，并携手 Digital Link，转向一种更具连接性的产品信息呈现方式：借助",[14,45,46],{},"符合 GS1 标准的二维码","，在每一款咖啡与其背后的信息、知识和经验之间建立数字连接。",[11,49,50],{},[51,52],"img",{"alt":53,"src":54,"title":55},"FiXX 咖啡袋背面标签特写，EAN 条形码与 Digital Link 二维码并排印刷","\u002Fimages\u002F2026\u002F10\u002Ffixx-coffee-qr.webp","每一袋 FiXX 咖啡上，条形码与二维码并排而立",[35,57,58],{"id":58},"通往每款咖啡背后知识的大门",[11,60,61,62,31],{},"在 FiXX 看来，二维码并不只是传统条形码的简单替代品，而是让包装变得更有用的契机。实体包装依然是起点，但数字层让每款产品的相关信息得以不断丰富和演进，",[14,63,64],{},"同时不会让包装显得杂乱",[11,66,67],{},"这对咖啡而言尤为重要。从产地、处理法到烘焙、冲煮和风味，每一款产品背后都凝聚着大量专业知识，而二维码为 FiXX 提供了分享这些知识的空间。",[23,69,70,73],{},[11,71,72],{},"我们把二维码当作一扇大门，通往每款咖啡背后的信息与知识。",[11,74,16],{},[11,76,77,78,81],{},"这一体验",[14,79,80],{},"刻意聚焦于产品本身","。它并非要取代 FiXX 官网，也不打算讲述公司的完整故事。顾客扫码后，会直接看到手中这款咖啡的信息：它来自哪里，经过怎样的处理和烘焙，应有怎样的风味，或者只是如何在家冲煮。",[11,83,84],{},[51,85],{"alt":86,"src":87,"title":88},"一排橙色的 FiXX 咖啡袋：Cuban、Decaf、Organic、Classic、Lisbon、Single Origin 等","\u002Fimages\u002F2026\u002F10\u002Ffixx-coffee-range.webp","FiXX 产品系列，从 Classic、Organic 到 Single Origin",[35,90,91],{"id":91},"在最需要的时刻提供信息",[11,93,94,95,98,99,102],{},"对 FiXX 而言，最大的好处很简单。团队如今几乎把二维码视为",[14,96,97],{},"又一位员工","：只要顾客需要，它就能",[14,100,101],{},"全天候","介绍产品、讲述故事。",[11,104,105,106,109],{},"何时深入了解由顾客自己决定，而信息恰好在最相关的时刻出现：当他们端详这款咖啡、购买它或品尝它的时候。它还能在",[14,107,108],{},"购买之后","持续创造价值。顾客离开门店，并不意味着与产品的关系就此结束；回到家中，他们依然可以继续与这款咖啡互动。",[11,111,112,115],{},[14,113,114],{},"商业客户同样受益","。咖啡馆和零售商可以把产品信息用作培训和销售工具，让团队轻松了解自己所售的咖啡，再把这些知识传递给他们的顾客。他们也可以放心使用这些信息，因为它有助于 FiXX 符合相关法规要求。",[11,117,118],{},[51,119],{"alt":120,"src":121,"title":122},"一只 FiXX 浓缩咖啡杯放在意式咖啡机的冲煮手柄下方，镀铬表面映出 FiXX 咖啡袋","\u002Fimages\u002F2026\u002F10\u002Ffixx-coffee-espresso.webp","商业客户可以利用产品信息培训团队",[35,124,125],{"id":125},"从传递信息到向顾客学习",[11,127,128,129,31],{},"对 FiXX 来说，最令人兴奋的变化之一是对话变成了双向的。过去，一旦咖啡离开仓库，摆上货架或进入顾客家中，团队几乎无从得知顾客想了解什么。有了二维码包装，",[14,130,131],{},"这种互动如今可以被衡量",[11,133,134,135,31],{},"随着项目推进，Digital Link 的数据分析将显示顾客会深入了解哪些咖啡，以及他们认为哪类信息最有用。在 Digital Link 团队的帮助下，FiXX 正在搭建相应的基础设施，以便随着时间推移，",[14,136,137],{},"从真实的顾客行为中学习，而非凭空假设",[23,139,140,143],{},[11,141,142],{},"这让对话从单纯向顾客提供信息，转变为向他们学习，了解他们选择关注什么。",[11,144,16],{},[35,146,147],{"id":147},"互联包装的早期践行者",[11,149,150,151,154],{},"FiXX 将自己视为早期践行者，正在打造一件它相信会日益重要的事物：",[14,152,153],{},"将实体产品与更丰富、更实用的数字体验相连接的包装","。眼下，价值在于打好基础，从而更好地了解顾客，并不断改进其提供的信息与体验。",[11,156,157,158,161],{},"用团队自己的话来说，这意味着他们的经验与专业知识可以",[14,159,160],{},"随产品一同旅行","：出现在每一个咖啡袋上、每一间厨房里，以及每一家咖啡馆的吧台后。",{"title":163,"searchDepth":164,"depth":164,"links":165},"",3,[166,168,169,170,171],{"id":37,"depth":167,"text":37},2,{"id":58,"depth":167,"text":58},{"id":91,"depth":167,"text":91},{"id":125,"depth":167,"text":125},{"id":147,"depth":167,"text":147},null,"了解爱尔兰咖啡企业 FiXX 如何在咖啡包装上使用 Digital Link 二维码，全天候向顾客分享产地、烘焙与冲煮知识。","md","FiXX 借助 Digital Link 二维码，让咖啡包装开口说话","一只手在厨房台面上将滤泡咖啡倒入马克杯，旁边是 FiXX Guatemala Single Origin 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