[{"data":1,"prerenderedAt":292},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-salssa":3,"related-\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-salssa":273},{"id":4,"title":5,"author":6,"body":7,"category":259,"description":260,"extension":261,"heading":42,"heroImage":259,"heroImageAlt":259,"layout":262,"meta":263,"navigation":264,"ogImage":265,"path":266,"publishedAt":267,"sections":259,"seo":268,"sourcePath":269,"stem":270,"updatedAt":271,"videoPosition":259,"videos":259,"__hash__":272},"pages\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-salssa.md","Salssa 以智能包装为运动员提供能量","Paula Rivero",{"type":8,"value":9,"toc":255},"minimark",[10],[11,12,25],"main",{"className":13,"dataRocketLocationHash":23,"id":24},[14,15,16,17,18,19,20,21,22],"site-main","post-10782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","588a13771d11e192fc43ac8c4deb69fd","content",[26,27,28],"div",{},[26,29,30,44],{},[26,31,32],{},[26,33,34],{},[26,35,36],{},[26,37,38,43],{},[39,40,42],"h2",{"id":41},"salssa-借助-digital-link-以智能包装为运动员提供能量","Salssa 借助 Digital Link 以智能包装为运动员提供能量"," ",[26,45,46],{},[26,47,48],{},[26,49,50,232,244],{},[26,51,52],{},[26,53,54,76,106,125,132,145,159,179,198,206],{},[26,55,56],{},[26,57,58,43],{},[59,60,61,62,70,71,75],"p",{},"对耐力运动员而言，营养不仅关乎能量，更关乎消化健康、持久表现和纯净成分。",[63,64,69],"a",{"href":65,"rel":66,"target":68},"https:\u002F\u002Fwww.salssa.com\u002F",[67],"noopener","_blank","Salssa"," 是一个",[72,73,74],"strong",{},"开创性的运动营养品牌","，由 Savina（飞行员兼运动员）、Anna（运动营养师）和 Pau（纳米医学博士兼创业者）共同创立，致力于通过摒弃精制糖和人工添加剂，重新定义运动补给。",[26,77,78],{},[26,79,80,43],{},[59,81,82,83,86,87,90,92,93,96,97,99,101,102,105],{},"凭借在运动表现与营养领域逾 15 年的经验，Salssa 团队发现了行业中的一大挑战：",[72,84,85],{},"包装空间有限，无法提供运动员做出明智选择所需的深度信息","。无论是说明哪款产品最适合不同强度的训练，还是向客户普及易消化配方的知识，传统标签都显得过于局限。",[88,89],"br",{},[88,91],{},"此外，Salssa 还希望通过展示践行品牌使命的真实运动员，与受众建立更深入、更个人化的联系。Jan Castillo 便是其中之一：他是一名精英越野跑者，也是一名医学生，在学业与高水平训练之间取得平衡。他的故事引起了",[72,94,95],{},"那些不仅将耐力运动视为竞技的运动员","的共鸣，对他们而言，这是一生的热爱。",[88,98],{},[88,100],{},"为了以流畅而引人入胜的方式传递所有这些信息，Salssa 需要一套",[72,103,104],{},"融入包装的动态数字化解决方案","。",[26,107,108],{},[26,109,110],{},[26,111,112,113,116,117,119,121,122,43],{},"\n\t\t\t\t\t\t\t\t\t“智能营养需要智能包装。",[72,114,115],{},"Digital Link 二维码让运动员即时获取","发挥最佳表现所需的知识。”\n",[88,118],{},[88,120],{},"\nPau Rocas，",[72,123,124],{},"首席执行官 @Salssa",[26,126,127],{},[26,128,129,43],{},[39,130,131],{"id":131},"跳出包装思维",[26,133,134],{},[26,135,136,43],{},[59,137,138,139,144],{},"为克服这些挑战，",[63,140,143],{"href":141,"rel":142,"target":68},"https:\u002F\u002Fwww.salssa.com\u002Fpouches\u002Fperform",[67],"Salssa 在包装上集成了由 Digital Link 驱动的二维条码，将其转变为面向消费者的互动入口","。只需用智能手机轻轻一扫，客户即可立即获取详尽的产品信息，包括营养功效、成分解析，以及哪些产品最适合不同类型运动的指导建议。",[26,146,147],{},[26,148,149],{},[63,150,152,43],{"href":141,"rel":151,"target":68},[67],[153,154],"img",{"alt":131,"height":155,"src":156,"title":157,"width":158},459,"\u002Fimages\u002F2025\u002F01\u002FThinking-out-of-the-box-1024x587.webp","Salssa 借助 Digital Link 以智能包装为运动员提供能量 2",800,[26,160,161],{},[26,162,163,43],{},[59,164,165,166,105,169,171,173,175,178],{},"除了产品规格之外，二维码还是一个知识中心，通过信息图展示持续释放能量背后的科学原理以及天然全食成分的益处。这一数字层提升了透明度，",[72,167,168],{},"让运动员能够就自身营养做出明智的选择",[88,170],{},[88,172],{},[88,174],{},[72,176,177],{},"Salssa 的智能包装还通过分享真实运动员的经历来强化品牌叙事","，例如 Jan Castillo 的故事。作为精英越野跑者和医学生，Jan 体现了定义品牌理念的自律与耐力。通过 Salssa 的数字内容，消费者可以追随他的历程，学习他的训练方法，并与一个共同热爱运动表现与健康生活的更广泛运动员社群建立联系。",[26,180,181],{},[26,182,183],{},[184,185,186,194],"figure",{},[63,187,190,43],{"href":188,"rel":189,"target":68},"https:\u002F\u002Fwww.salssa.com\u002Fjan-castillo-trail-running-medicina",[67],[153,191],{"alt":177,"height":155,"src":192,"title":193,"width":158},"\u002Fimages\u002F2025\u002F01\u002FSalssas-smart-packaging-also-strengthens-its-brand-narrative-by-sharing-real-athlete-experiences-1024x587.webp","Salssa 借助 Digital Link 以智能包装为运动员提供能量 3",[195,196,197],"figcaption",{},"Jan Castillo - 越野跑者",[26,199,200],{},[26,201,202,43],{},[39,203,205],{"id":204},"打造更具互动性面向未来的品牌","打造更具互动性、面向未来的品牌",[26,207,208],{},[26,209,210,224,43],{},[59,211,212,213,219,220,223],{},"智能包装的引入从根本上重塑了 ",[72,214,215,218],{},[63,216,69],{"href":65,"rel":217,"target":68},[67]," 与客户建立联系的方式","。通过集成二维条码，品牌如今能够提供",[72,221,222],{},"即时获取详尽产品信息的途径，以透明度增强消费者信任","。运动员可以轻松了解成分解析、使用建议以及精英选手的真实故事，从而更加信赖品牌对以运动表现为导向的营养理念的坚持。",[59,225,226,227,231],{},"除了提供信息之外，",[63,228,230],{"href":229},"\u002Fzh-hans\u002Fguides\u002Fdigital-links-smart-packaging\u002F","增强型二维码已将 Salssa 的包装转变为一种互动体验","，深化了消费者互动并培养了品牌忠诚度。每件产品不再只是一张静态标签，而是成为讲述故事的触点，让客户沉浸于 Jan Castillo 等真实运动员的历程之中，他的经历凸显了营养在耐力运动中的关键作用。",[26,233,234],{},[26,235,236],{},[63,237,240,43],{"href":238,"rel":239,"target":68},"https:\u002F\u002Fwww.salssa.com\u002F#pouches",[67],[153,241],{"alt":205,"height":155,"src":242,"title":243,"width":158},"\u002Fimages\u002F2025\u002F01\u002FBuilding-a-more-engaged-and-future-proof-brand-1024x587.webp","Salssa 借助 Digital Link 以智能包装为运动员提供能量 4",[26,245,246],{},[26,247,248,43],{},[59,249,250,251,254],{},"Salssa 数字优先的策略还确保了长期的可扩展性。其智能包装与销售点（POS）系统完全兼容，同时也能适应欧洲市场不断变化的法规要求。通过尽早采用二维条码，品牌",[72,252,253],{},"已跻身以运动员为核心的互动前沿","，确保其产品如同它们所助力的运动员一样敏捷、灵活且表现卓越。",{"title":256,"searchDepth":257,"depth":257,"links":258},"",3,[],null,"了解 Salssa 如何借助 Digital Link 驱动的智能包装，革新运动营养领域。","md","article",{},true,"\u002Fimages\u002F2025\u002F01\u002FCOVER-Salssa.webp","\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-salssa","2025-01-21T18:30:10+01:00",{"title":5,"description":260},"\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-salssa\u002F","zh-hans\u002Fsuccess-stories\u002Fdigital-link-for-salssa","2025-09-01T16:55:41+02:00","Zfw6-Mba-y40yVD51IPCRCuNLZ7KJ4tGcNmUrLvnhKM",[274,280,286],{"path":275,"sourcePath":276,"title":277,"heading":259,"ogImage":278,"publishedAt":279},"\u002Fzh-hans\u002Fsuccess-stories\u002Ftraveling-pendants","\u002Fzh-hans\u002Fsuccess-stories\u002Ftraveling-pendants\u002F","Traveling Pendants 如何将二维码变成可佩戴的故事","\u002Fimages\u002F2025\u002F07\u002FTraveling-Pendants.png","2025-07-24T19:18:00+02:00",{"path":281,"sourcePath":282,"title":283,"heading":259,"ogImage":284,"publishedAt":285},"\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street","\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street\u002F","Treat Street 将趣味包装转化为数字互动","\u002Fimages\u002F2025\u002F06\u002FTreat-Street.webp","2025-06-16T17:05:52+02:00",{"path":287,"sourcePath":288,"title":289,"heading":259,"ogImage":290,"publishedAt":291},"\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures","\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures\u002F","Good Ventures 提升购物者互动 • Digital Link","\u002Fimages\u002F2025\u002F01\u002FCOVER-Good-ventures.webp","2025-05-26T20:12:14+02:00",1790247904724]