[{"data":1,"prerenderedAt":347},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water":3,"related-\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water":328},{"id":4,"title":5,"author":6,"body":7,"category":314,"description":315,"extension":316,"heading":41,"heroImage":314,"heroImageAlt":314,"layout":317,"meta":318,"navigation":319,"ogImage":320,"path":321,"publishedAt":322,"sections":314,"seo":323,"sourcePath":324,"stem":325,"updatedAt":326,"videoPosition":314,"videos":314,"__hash__":327},"pages\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water.md","Zoé Water 开辟直面消费者的渠道","Paula Rivero",{"type":8,"value":9,"toc":310},"minimark",[10],[11,12,24],"main",{"className":13,"id":23},[14,15,16,17,18,19,20,21,22],"site-main","post-11320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","content",[25,26,27],"div",{},[25,28,29,43],{},[25,30,31],{},[25,32,33],{},[25,34,35],{},[25,36,37,42],{},[38,39,41],"h2",{"id":40},"zoé-water-借助-digital-link-开辟直面消费者的渠道","Zoé Water 借助 Digital Link 开辟直面消费者的渠道"," ",[25,44,45],{},[25,46,47],{},[25,48,49,232,244,251],{},[25,50,51],{},[25,52,53,73,94,117,124,133,151,168,186,194],{},[25,54,55],{},[25,56,57,58,62,63,66,68,69,72],{},"\n\t\t\t\t\t\t\t\t\tZoé Water 是一个",[59,60,61],"strong",{},"来自墨西哥的高端碱性水品牌","，采用精心打磨的 30 道过滤工艺，提供 pH 值 8.5 以上的饮用水。 \n",[64,65],"br",{},[64,67],{},"\n品牌秉持健康与养生理念，已拓展至国际市场，进入美国和南美洲。除了高端饮用水之外，Zoé Water 还站在",[59,70,71],{},"数字创新的前沿","，利用瓶身上的二维码，以全新而有意义的方式与消费者互动。\n\t\t\t\t\t\t\t\t",[25,74,75],{},[25,76,77,42],{},[78,79,80,81,84,85,87,89,90,93],"p",{},"Zoé Water 由 Héctor Cruzado 联合创立，源于一段深刻的个人经历。在妻子被诊断出癌症后，Cruzado 开始为家人寻找更健康的替代品，并由此创立了一个",[59,82,83],{},"专注于健康、可持续发展与创新","的碱性水品牌。",[64,86],{},[64,88],{},"他的领导力在品牌扩张和战略合作中发挥了关键作用，确保 Zoé Water 始终是饮料行业",[59,91,92],{},"数字化消费者互动的先行者","。",[25,95,96],{},[25,97,98],{},[25,99,100,42],{},[101,102,103,110],"blockquote",{},[78,104,105,106,109],{},"Digital Link ",[59,107,108],{},"让我们能够向消费者提供实时、相关的内容","，同时收集洞察，帮助我们更好地了解并服务他们。",[111,112,113,116],"footer",{},[59,114,115],{},"Héctor Cruzado","，联合创始人兼首席执行官 @Zoé Water",[25,118,119],{},[25,120,121,42],{},[38,122,123],{"id":123},"与全球品牌爱好者重新建立联系",[25,125,126],{},[25,127,128,129,132],{},"\n\t\t\t\t\t\t\t\t\t作为一个主要通过第三方网络分销的品牌，Zoé Water 面临一项独特的挑战：在不直接负责销售的情况下，如何与消费者",[59,130,131],{},"保持紧密而直接的联系","。\t\t\t\t\t\t\t\t",[25,134,135],{},[25,136,137],{},[138,139,144,42],"a",{"href":140,"rel":141,"target":143},"https:\u002F\u002Fwww.salssa.com\u002Fpouches\u002Fperform",[142],"noopener","_blank",[145,146],"img",{"alt":123,"height":147,"src":148,"title":149,"width":150},459,"\u002Fimages\u002F2025\u002F01\u002FReconnecting-with-brand-lovers-globally-1024x587.webp","Zoé Water 借助 Digital Link 开辟直面消费者的渠道 2",800,[25,152,153],{},[25,154,155,156,159,160,162,164,165,132],{},"\n\t\t\t\t\t\t\t\t\t在品牌往往无法掌握客户情况的市场中，Zoé Water 需要一种方式来",[59,157,158],{},"维系品牌忠诚度","、实现个性化的消费者互动，并更好地了解购买行为。\n",[64,161],{},[64,163],{},"\n公司对数字化转型的重视表明，传统营销策略已远远不够。为了大规模维系品牌与消费者的关系，Zoé Water 需要一套无缝、数据驱动的解决方案，",[59,166,167],{},"在加强互动的同时收集宝贵的消费者洞察",[25,169,170],{},[25,171,172],{},[173,174,175,183],"figure",{},[138,176,179,42],{"href":177,"rel":178,"target":143},"https:\u002F\u002Fwww.salssa.com\u002Fjan-castillo-trail-running-medicina",[142],[145,180],{"alt":167,"height":147,"src":181,"title":182,"width":150},"\u002Fimages\u002F2025\u002F01\u002Fstrengthen-engagement-while-collecting-valuable-consumer-insights-1024x587.webp","Zoé Water 借助 Digital Link 开辟直面消费者的渠道 3",[184,185],"figcaption",{},[25,187,188],{},[25,189,190,42],{},[38,191,193],{"id":192},"让水瓶会说话也会倾听","让水瓶会说话，也会倾听",[25,195,196],{},[25,197,198,42],{},[78,199,200,201,205,206,209,210,212,214,215,217,219,220,93,223,225,227,228,231],{},"为弥合分销网络与直接消费者关系之间的鸿沟，Zoé Water 在包装上采用了 ",[138,202,204],{"href":203},"\u002Fzh-hans\u002F","Digital Link"," 的新一代二维码，",[59,207,208],{},"让品牌将每一瓶水都变成动态的沟通渠道","，在提供有价值内容的同时收集实时消费者洞察。",[64,211],{},[64,213],{},"扫描二维码后，消费者即可访问品牌专属内容，包括可持续发展举措、科普资料和个性化体验。",[64,216],{},[64,218],{},"这一策略让 Zoé Water 能够在购买环节之外继续与消费者互动，即使消费者通过分销商或零售商购买，也能",[59,221,222],{},"与品牌保持联系",[64,224],{},[64,226],{},"该系统还让 Zoé Water 能够追踪二维码扫描情况，",[59,229,230],{},"为公司提供关于产品在何时、何地以及如何被消费的宝贵分析数据","。这些数据对于优化营销策略、改进分销工作，以及针对不同地区、语言和消费者偏好定制内容至关重要。",[25,233,234],{},[25,235,236],{},[138,237,240,42],{"href":238,"rel":239,"target":143},"https:\u002F\u002Fwww.salssa.com\u002F#pouches",[142],[145,241],{"alt":193,"height":147,"src":242,"title":243,"width":150},"\u002Fimages\u002F2025\u002F01\u002FGiving-water-bottles-a-voice–and-ears-1024x587.webp","Zoé Water 借助 Digital Link 开辟直面消费者的渠道 4",[25,245,246],{},[25,247,248,42],{},[38,249,250],{"id":250},"无缝且可扩展的消费者互动平台",[25,252,253],{},[25,254,255,256,259,260,262,264,265,268,269,271,273,274,277,278,280,282,283,285,287,288,291,292,287,294,297,298,287,300,303,304,287,306,309],{},"\n\t\t\t\t\t\t\t\t\tZoé Water 选择 Digital Link，是因为它能够提供可扩展、多语言且",[59,257,258],{},"完全可定制的消费者互动解决方案","。直观的落地页构建器让品牌能够针对不同市场定制内容，以多种语言提供优化的体验。\n",[64,261],{},[64,263],{},"\n除了 AI 驱动的内容定制之外，Digital Link 的动态二维条码还",[59,266,267],{},"支持实时更新","，这意味着 Zoé Water 无需修改实体包装，即可持续改进并个性化消费者体验。这种灵活性确保品牌在瞬息万变的数字环境中保持敏捷。\n",[64,270],{},[64,272],{},"\nZoé Water 同样看重 ",[59,275,276],{},"Digital Link 的高级分析功能","，借助它，品牌可以监测消费者行为和互动指标，以数据驱动的精准度优化营销和可持续发展信息。\n",[64,279],{},[64,281],{},"\n通过采用 Digital Link 的技术，Zoé Water 成功实现了：\n",[64,284],{},[64,286],{},"\n✅ ",[59,289,290],{},"加强了品牌与消费者的关系","，即使在以分销商为主导的销售模式下也是如此。",[64,293],{},[59,295,296],{},"获得了宝贵的数据洞察","，优化了营销与销售策略。",[64,299],{},[59,301,302],{},"提升了透明度与互动","，让消费者及时了解可持续发展与健康举措。",[64,305],{},[59,307,308],{},"打造了无缝的数字体验","，针对国际市场调整内容。\t\t\t\t\t\t\t\t",{"title":311,"searchDepth":312,"depth":312,"links":313},"",3,[],null,"Zoé Water 携手 Digital Link，通过新一代二维码开辟直面消费者的渠道，提升互动、获取洞察，并赢得全球品牌忠诚度。","md","article",{},true,"\u002Fimages\u002F2025\u002F01\u002FCOVER-ZOE.webp","\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water","2025-01-30T19:10:07+01:00",{"title":5,"description":315},"\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water\u002F","zh-hans\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water","2025-09-01T16:55:20+02:00","u64gAqLHv8TSkbPyI43edXwMYhErcIord7QxVOqxJ5o",[329,335,341],{"path":330,"sourcePath":331,"title":332,"heading":314,"ogImage":333,"publishedAt":334},"\u002Fzh-hans\u002Fsuccess-stories\u002Ftraveling-pendants","\u002Fzh-hans\u002Fsuccess-stories\u002Ftraveling-pendants\u002F","Traveling Pendants 如何将二维码变成可佩戴的故事","\u002Fimages\u002F2025\u002F07\u002FTraveling-Pendants.png","2025-07-24T19:18:00+02:00",{"path":336,"sourcePath":337,"title":338,"heading":314,"ogImage":339,"publishedAt":340},"\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street","\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street\u002F","Treat Street 将趣味包装转化为数字互动","\u002Fimages\u002F2025\u002F06\u002FTreat-Street.webp","2025-06-16T17:05:52+02:00",{"path":342,"sourcePath":343,"title":344,"heading":314,"ogImage":345,"publishedAt":346},"\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures","\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures\u002F","Good Ventures 提升购物者互动 • Digital Link","\u002Fimages\u002F2025\u002F01\u002FCOVER-Good-ventures.webp","2025-05-26T20:12:14+02:00",1790247904783]