[{"data":1,"prerenderedAt":283},["ShallowReactive",2],{"page-\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street":3,"related-\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street":263},{"id":4,"title":5,"author":6,"body":7,"category":249,"description":250,"extension":251,"heading":249,"heroImage":249,"heroImageAlt":249,"layout":252,"meta":253,"navigation":254,"ogImage":255,"path":256,"publishedAt":257,"sections":249,"seo":258,"sourcePath":259,"stem":260,"updatedAt":261,"videoPosition":249,"videos":249,"__hash__":262},"pages\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street.md","Treat Street 将趣味包装转化为数字互动","Paula Rivero",{"type":8,"value":9,"toc":245},"minimark",[10],[11,12,24],"main",{"className":13,"id":23},[14,15,16,17,18,19,20,21,22],"site-main","post-13975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","content",[25,26,27],"div",{},[25,28,29,43],{},[25,30,31],{},[25,32,33],{},[25,34,35],{},[25,36,37,42],{},[38,39,41],"h2",{"id":40},"treat-street-借助-digital-link-将幽默与高互动相结合","Treat Street 借助 Digital Link 将幽默与高互动相结合"," ",[25,44,45],{},[25,46,47],{},[25,48,49,202,211,217],{},[25,50,51],{},[25,52,53,66,84,111,119,124,135,148,163,170],{},[25,54,55],{},[25,56,57,61,62,65],{},[58,59,60],"strong",{},"Treat Street"," 可不是一家普通的糖果公司。它以创意糖果闻名，是 ",[58,63,64],{},"The Perfect Man 的缔造者","。这是一款实心牛奶巧克力人偶，将俏皮的设计与怀旧的送礼情怀融为一体。\t\t\t\t\t\t\t\t",[25,67,68],{},[25,69,70,74,42],{},[71,72,73],"p",{},"它已成为美国各大零售商的季节性常备商品，常见于情人节货架以及其他送礼场合。但在俏皮的品牌形象背后，是一支拥有扎实零售专业知识的团队。",[71,75,76,83],{},[77,78,60],"a",{"href":79,"rel":80,"target":82},"https:\u002F\u002Fwww.treatstreet.com\u002F",[81],"noopener","_blank"," 由三位在商品陈列、物流和产品开发领域拥有深厚背景的专业人士创立，源于一个简单的洞察：在糖果货架上，以幽默为卖点的礼品一直不多见。凭借 The Perfect Man，他们立志改变这一现状，不仅要博人一笑，还要具备支撑规模化的运营实力。他们的理念很明确：乐趣是一门严肃的生意。如今，他们正在证明，智能包装和数字工具能够让最有趣的礼物也成为数据驱动的零售资产。",[25,85,86],{},[25,87,88],{},[25,89,90,104,42],{},[91,92,93],"blockquote",{},[71,94,95,96,99,100,103],{},"我们的",[58,97,98],{},"营销活动总在不断变化","。有了 Digital Link，",[58,101,102],{},"我们的包装无需随之改变","。",[71,105,106,107,110],{},"Ashley Steinback，",[58,108,109],{},"社交媒体经理"," @ Treat Street",[25,112,113],{},[25,114,115,42],{},[38,116,118],{"id":117},"货架期虽短互动不应短暂","货架期虽短，互动不应短暂",[25,120,121],{},[25,122,123],{},"\n\t\t\t\t\t\t\t\t\t随着 The Perfect Man 的需求不断增长，业务的复杂性也随之增加。Treat Street 需要管理通过多家大型零售商的销售，而每家零售商对包装和标签都有各自的合规标准。标签上遗漏一项信息或托盘摆放不当，都可能导致代价高昂的扣款。\t\t\t\t\t\t\t\t",[25,125,126],{},[25,127,128,42],{},[129,130],"img",{"alt":118,"height":131,"src":132,"title":133,"width":134},459,"\u002Fimages\u002F2025\u002F06\u002FShelf-life-is-short-engagement-shouldnt-be-1024x587.webp","Treat Street 借助 Digital Link 将幽默与高互动相结合 2",800,[25,136,137],{},[25,138,139,140,143,144,147],{},"\n\t\t\t\t\t\t\t\t\t与此同时，Treat Street 想要的不只是货架上的曝光。他们需要一种方式，在最初的会心一笑之后继续与消费者保持联系：讲述产品背后的故事，突出其中的幽默与怀旧元素，并让每一个人偶都成为一场持续的对话。",[58,141,142],{},"由于包装盒上的空间有限","，吸引注意力的时间更是短暂，",[58,145,146],{},"团队一直在寻找一种能将实体吸引力与数字互动相融合的解决方案","。\t\t\t\t\t\t\t\t",[25,149,150],{},[25,151,152],{},[153,154,155,42,160],"figure",{},[129,156],{"alt":157,"height":131,"src":158,"title":159,"width":134},"The Perfect Man 变得更智能","\u002Fimages\u002F2025\u002F06\u002FThe-Perfect-Man-gets-smarter-1024x587.webp","Treat Street 借助 Digital Link 将幽默与高互动相结合 3",[161,162],"figcaption",{},[25,164,165],{},[25,166,167,42],{},[38,168,157],{"id":169},"the-perfect-man-变得更智能",[25,171,172],{},[25,173,174,188,195,42],{},[71,175,176,177,180,184,187],{},"为应对这些挑战，Treat Street ",[58,178,179],{},"在所有 Perfect Man 包装上部署了由 ",[77,181,183],{"href":182},"\u002Fzh-hans\u002F","Digital Link",[58,185,186],{}," 驱动的动态二维码","。这些新一代二维码开启了一种完全灵活的内容策略：可以随季节变化，满足零售商的合规要求，并为消费者创造更丰富的体验。",[71,189,190,191,194],{},"如今，扫描包装盒上的二维码，购物者就会进入一个精心策划的移动页面，其中有趣味十足的幕后视频，例如巧克力工厂的“制作揭秘”之旅，以及送礼建议和特别优惠。",[58,192,193],{},"内容会根据一年中的不同时间进行调整","，因此情人节活动可以轻松切换为母亲节祝福或节日促销，而这一切都无需改动包装。",[71,196,197,198,201],{},"在幕后，团队还",[58,199,200],{},"受益于数据分析和再营销功能","。每一次扫描都能提供有关购物者行为的洞察，帮助 Treat Street 在线上重新吸引消费者；同时，即使批次信息、成分或合作伙伴活动发生变化，二维码也始终完全符合零售商的要求。这是一套简单、可扩展的系统，让 Treat Street 能够快速行动而不失掌控。",[25,203,204],{},[25,205,206,42],{},[129,207],{"alt":208,"height":131,"src":209,"title":210,"width":134},"不只是巧克力","\u002Fimages\u002F2025\u002F06\u002FMore-than-just-chocolate-1024x587.webp","Treat Street 借助 Digital Link 将幽默与高互动相结合 4",[25,212,213],{},[25,214,215,42],{},[38,216,208],{"id":208},[25,218,219],{},[25,220,221,222,225,226,229,231,232,235,236,238,240,241,244],{},"\n\t\t\t\t\t\t\t\t\t借助 Digital Link 二维码，The Perfect Man 已从一款季节性的恶搞礼品，发展成为一个智能包装成功案例。",[58,223,224],{},"如今，每一个人偶都相当于一个迷你营销漏斗","，为 Treat Street 的网站引流，按季节提供个性化优惠，并在货架之外带来持续的惊喜。\n",[227,228],"br",{},[227,230],{},"\n数字优先的策略让团队能够快速调整营销信息，根据消费者行为优化内容，并在无需重新印制任何一个包装盒的情况下保持完全合规。对于一个快速发展的季节性品牌而言，这种敏捷性",[58,233,234],{},"足以改变游戏规则","。\n",[227,237],{},[227,239],{},"\n简而言之，",[58,242,243],{},"Treat Street 已将一款轻松有趣的产品转变为一项战略资产","，每一次扫描都能带来欢笑、忠诚度和可衡量的成果。\t\t\t\t\t\t\t\t",{"title":246,"searchDepth":247,"depth":247,"links":248},"",3,[],null,"了解 Treat Street 如何借助 Digital Link 二维码，将幽默、故事讲述与智能包装相结合，而这一切都源自一盒季节限定巧克力。","md","article",{},true,"\u002Fimages\u002F2025\u002F06\u002FTreat-Street.webp","\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street","2025-06-16T17:05:52+02:00",{"title":5,"description":250},"\u002Fzh-hans\u002Fsuccess-stories\u002Ftreat-street\u002F","zh-hans\u002Fsuccess-stories\u002Ftreat-street","2026-02-10T14:51:11+01:00","lZSVWz3DHrPOLjA25cfmZUmndfyF4SkzS_YzFRoneRk",[264,270,276],{"path":265,"sourcePath":266,"title":267,"heading":249,"ogImage":268,"publishedAt":269},"\u002Fzh-hans\u002Fsuccess-stories\u002Ftraveling-pendants","\u002Fzh-hans\u002Fsuccess-stories\u002Ftraveling-pendants\u002F","Traveling Pendants 如何将二维码变成可佩戴的故事","\u002Fimages\u002F2025\u002F07\u002FTraveling-Pendants.png","2025-07-24T19:18:00+02:00",{"path":271,"sourcePath":272,"title":273,"heading":249,"ogImage":274,"publishedAt":275},"\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures","\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-good-ventures\u002F","Good Ventures 提升购物者互动 • Digital Link","\u002Fimages\u002F2025\u002F01\u002FCOVER-Good-ventures.webp","2025-05-26T20:12:14+02:00",{"path":277,"sourcePath":278,"title":279,"heading":280,"ogImage":281,"publishedAt":282},"\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water","\u002Fzh-hans\u002Fsuccess-stories\u002Fdigital-link-for-zoe-water\u002F","Zoé Water 开辟直面消费者的渠道","Zoé Water 借助 Digital Link 开辟直面消费者的渠道","\u002Fimages\u002F2025\u002F01\u002FCOVER-ZOE.webp","2025-01-30T19:10:07+01:00",1790247904865]