Make your products compliant and engaging with digital links

Create GS1 digital links easily. Get Smart Pages for the EU Digital Product Passport and meet labeling requirements. Share links with dynamic QRs and QRBARCODES©.

GS1 UK Partner

Turn your products into websites

Product QR passport

Get a passport for your products

Own your product information with unique and rich identities.

Connected products

Join the Internet of everything

Easily connect every single item out there with online resources.


Interact with consumers better

Make the most of the ultimate branded channel: your products.

A multi-tool QR code

A great deal of mandatory information to provide and content to share through a product’s packaging. And only so much space on a wine bottle, a t-shirt label, or a smartphone box.

A digital link QR code serves all compliance and operational purposes, and more. While streamlining your processes, preserving your brand image, and bringing your marketing to the next level.

All-in-One Digital Link QR Code

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The product ID for the digital age

A single code that works with both POS scanners and consumers' smartphone cameras, providing different information depending on the context in which it's scanned: with a digital link, packages crowded with barcodes, QR Codes, and RFID tags are a thing of the past.

Optimize your product packaging – and printing costs.

A single code that works with both POS scanners and consumers’ smartphone cameras, providing different information depending on the context in which it’s scanned: with a digital link, packages crowded with barcodes, QR codes, and RFID tags are a thing of the past.
Stay ahead of the compliance curve

Stay ahead of the compliance curve.

Your first line of defense in product compliance is our specialized legal team of over 4,000 counselors worldwide. We constantly track labeling laws from global to regional levels, ensuring you have the tools to conform to new regulations.

We’re much more than a digital link generator and resolver. We’ve got every market challenge covered.
Delight your customers with enhanced experiences

Delight your customers with enhanced experiences.​

Digital Link product pages are to products as link-in-bio landings are to individuals. All relevant information about the item (including EU Product Digital Passports), related digital content, purchase info, and much more, can be made available conveniently in one place.
Make your supply chain truly transparent

Make your supply chain truly transparent.

Turn every product on the market into a data point for your analytics. Radically simplify inventory management improving traceability, safety, and sustainability throughout the supply chain. Validate item authenticity and manage product recalls in real time.

Enjoy next-level QR codes for packaging

Unlock the power of GS1 digital link and connect your products to the web with a single QR code. Customize your product pages in minutes – no programming required! – and update them as often as you want.

Be a leader in the transition from barcodes to digital links

Frequently Asked Questions about GS1 digital link

Short answer: a web address with a barcode added at the end. By combining well-established product identifiers, such as the GTIN, with a URL, the new GS1 digital link standard makes it possible to generate online digital twins of every single item and connect them with additional layers of information. Digital links will replace traditional barcodes on product packaging in a few years.

A resolver is a web-based system that works as an interpreter and a traffic controller. It decompresses, validates, and translates the information stored in a digital link, smart redirecting to the appropriate links or pieces of content.

While virtually anybody with enough human resources, time, and money to invest can build a resolver, in reality, solid and reliable resolving services can be supplied by third-party providers like Digital Link, with a flexible Software-as-a-Service (SaaS) model.

In our case, the GS1 digital link resolver comes bundled with a state-of-the-art, end-to-end solution that includes a dynamic QR code generator, a QR code visual editor, an intuitive product page builder, advanced statistics, and much more.

QR codes are the most widely adopted type of 2D (two-dimensional) code.

2D codes can store much more information than 1D codes: a QR holds up to 4,296 alphanumeric characters, more than 50 times the max capacity of a barcode, making it possible to encode URLs in it.

QR codes encoding unique URLs that redirect to other online resources are called dynamic QR codes: their destination can be changed as often as needed without regenerating or reprinting the QR itself.

To future-proof your brand and products. GS1 digital link is the product ID for the digital age. Early adopters of the new standard across all industries are building a competitive advantage for themselves, grabbing the opportunity to shape the market.

Here are a few examples of the benefits provided by GS1 digital link:

  • Fast-track compliance with international requirements such as the FDA Nutrition Facts Label and the EU Digital Product Passport
  • Simplified packaging design and printing, with a single QR code for all purposes instead of multiple 1D and 2D codes, smart labels, and tags
  • Streamlined and efficient supply chain management, with improved traceability, transparency, and sustainability
  • Easy product authentication and anti-counterfeit protection
  • More value for customers through additional information, rich and engaging content, promotions, rewards for loyalty, and much more

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