GS1 Digital Link QR codes: make your products compliant and engaging.

A web address with a barcode added at the end. By combining well-established product identifiers, such as the GTIN, with a URL, the new GS1 Digital Link standard makes it possible to generate online digital twins of every single item.

A resolver is a web-based system that works as an interpreter and a traffic controller. It decompresses, validates, and translates the information stored in a GS1 Digital Link, smart redirecting to the appropriate links or pieces of content. While virtually anybody with enough human resources, time, and money to invest can build a resolver, in reality, solid and reliable resolving services can be supplied by third-party providers like us, with a flexible Software-as-a-Service (SaaS) model. In our case, Digital Link Connexum’s GS1 Digital Link resolver comes bundled with a state-of-the-art, end-to-end solution that includes a dynamic QR code generator, a QR code visual editor, an intuitive product page builder, advanced statistics, and much more.

QR codes are the most widely adopted type of 2D (two-dimensional) code. 2D codes can store much more information than 1D codes: a QR holds up to 4,296 alphanumeric characters, more than 50 times the max capacity of a barcode, making it possible to encode URLs in it. QR codes encoding unique URLs that redirect to other online resources are called dynamic QR codes: their destination can be changed as often as needed without regenerating or reprinting the QR itself.

To future-proof your brand and products. GS1 Digital Link is the product ID for the digital age. Early adopters of the new standard across all industries are building a competitive advantage for themselves, grabbing the opportunity to shape the market. Here are a few examples of the benefits provided by GS1 Digital Link:

• Fast-track compliance with international requirements such as the FDA Nutrition Facts Label and the EU Digital Product Passport
• Simplified packaging design and printing, with a single QR code for all purposes instead of multiple 1D and 2D codes, smart labels, and tags
• Streamlined and efficient supply chain management, with improved traceability, transparency, and sustainability
• Easy product authentication and anti-counterfeit protection
• More value for customers through additional information, rich and engaging content, promotions, rewards for loyalty, and much more

You can start creating links with your existing GTINs and GS1 identifiers today. If you do not yet have them, we can guide you through registration with your local GS1 office.

Yes. GS1 Digital Link QR codes are fully backwards compatible with EAN/UPC workflows: a single code works for POS scanners and smartphone cameras alike.