News
News & updates
Announcements, events and insights from the team.
47 items
Jun 12, 2026
Electronic patient information leaflet: how QR codes on medicine packaging are replacing the paper insert
The electronic patient information leaflet is becoming mandatory. How QR codes on medicine packaging improve patient safety and medication adherence.
Apr 17, 2026
Best GS1 Digital Link platform in 2026: why resolver depth matters more than brand size
Choose the best GS1 Digital Link platform before Sunrise 2027. Resolver first, DPP ready, AI powered. Start free, no credit card required.
Jan 2, 2026
What Sunrise 2027 means and why 2026 is the last comfortable year to prepare
Sunrise 2027 marks the shift to 2D barcodes at retail. Learn why 2026 is the last comfortable year to prepare supply chains and POS systems.
Dec 10, 2025
Smart Christmas packaging experiences: How brands can turn seasonal gifting into connected moments
Discover how smart Christmas packaging experiences blend festive design with digital content to elevate gifting and strengthen brand loyalty.
Dec 3, 2025
How barcode cosmetics work and why the industry is shifting toward smarter packaging
Learn how barcode cosmetics work, which formats to use, and why beauty brands are shifting toward Digital Link for smarter, compliant packaging.
Nov 19, 2025
Items with QR codes: How digital links are transforming packaging and customer engagement
Discover how items with QR codes improve packaging, boost engagement, deliver instant access to product data, and enhance customer journeys.
Nov 12, 2025
Conversational packaging vs smart packaging: How Digital Link leads the next generation of food innovation
Conversational packaging vs smart packaging: How Digital Link pioneers connected, intelligent, and active packaging for food safety and quality.
Nov 4, 2025
Digital Link at Transforming Print and Packaging into a Digital Gateway: Bringing packaging to life with AI
Digital Link explores how brands are transforming print and packaging into a digital gateway through smart QR and conversational AI, featuring Cleo.
Oct 22, 2025
Digital connected packaging: Bridging physical and digital worlds
Digital connected packaging links products to real-time data, internet access, and better customer experiences for brands worldwide.
Oct 10, 2025
AI product assistant different from a chatbot: Key differences and their impact on Digital Link
See how an AI product assistant different from a chatbot enhances customer experience through NLP, automation, and smarter packaging.
Oct 10, 2025
Structured data and the silent revolution behind AI packaging
Explore structured data and the silent revolution behind AI packaging driving smarter, sustainable, and efficient solutions.
Oct 6, 2025
AI for packaging design vs packaging communication
Discover the difference between AI for packaging design vs packaging communication, and how each can transform your brand strategy.
Oct 3, 2025
What AI-powered packaging means: From smarter design to conversational packaging with Cleo
Learn what AI-powered packaging means and how conversational packaging with Cleo drives sustainability and customer trust.
Sep 26, 2025
The rise of interactive label design
Discover how interactive label design blends creativity with Digital Link: QR codes, personalization, and conversations that elevate packaging.
Sep 25, 2025
What is conversational packaging: Transforming communication between brands and consumers
Discover what is conversational packaging, how QR codes and AI transform product messaging, and how it boosts loyalty and compliance.
Sep 25, 2025
AI for regulatory packaging: How to comply and communicate at the same time
Discover how AI for regulatory packaging streamlines compliance, reduces risk, and builds consumer trust with smart QR codes and real-time data.
Sep 25, 2025
Unlocking the future of retail with next-gen barcodes and AI
How GS1 Digital Link and conversational packaging are reshaping the shopper experience, driving the future of retail with next-gen barcodes and AI.
Sep 18, 2025
Digital Link at Labelexpo Europe 2025: Packaging & AI
Digital Link at Labelexpo Europe 2025 shows how AI-powered smart packaging connects brands and consumers.
Sep 12, 2025
The best European Article Number search tool for quick product lookup
Find the best European Article Number search tools to verify EAN codes, run bulk lookups, and access reliable product data worldwide.
Sep 5, 2025
September marketing with digital links: Boost engagement and drive sales
Discover how September marketing with digital links helps brands drive more traffic, improve user engagement, and increase sales this fall season.
Aug 26, 2025
Circular economy innovation: Building a sustainable future
Discover how circular economy innovation turns waste into value, cuts greenhouse gas emissions, and drives a more sustainable future.
Aug 13, 2025
Pharmaceutical package testing and the role of Digital Product Passports
Discover how Digital Product Passports streamline pharmaceutical package testing, ensure patient safety, and meet strict regulatory requirements.
Aug 1, 2025
Sunrise 2027 and the new era of smart product data
Learn how Sunrise 2027 marks the transition from barcodes to QRs, enhancing product tracking, consumer engagement, and supply chain efficiency
Jun 25, 2025
ESPR working plan textiles: what it means for the industry
How the ESPR working plan textiles will transform the EU market. Learn what textile brands need to know to comply and innovate.
Jun 16, 2025
What’s the real difference in QR codes vs NFC tags on packaging?
Compare QR codes vs NFC tags to see which tech delivers better reach, engagement, and flexibility in your packaging strategy.
Jun 4, 2025
What is smart packaging with next-generation QR codes?
Boost engagement and transparency with smart packaging with next-generation QR codes. Discover how Digital Link makes it easy.
May 29, 2025
Why are QR codes on packaging for loyalty gaining traction?
QR codes on packaging for loyalty help brands drive retention, boost engagement, and deliver rewards, right from the product itself.
May 13, 2025
UPC vs QR code: Which one is better for modern product packaging?
UPC vs QR code: Compare both and discover how GS1 QR codes offer better traceability, engagement, and smarter packaging.
May 9, 2025
GS1 barcode formats: A guide to linear, 2D, and digital codes
Discover GS1 barcode formats like UPC, GS1-128, and Digital Link, and how they support retail, logistics, traceability, and consumer engagement.
May 7, 2025
What are next-gen QR codes? A complete overview
Learn what are next-gen QR codes and how they help brands deliver smart packaging, real-time updates, and better customer experiences.
Apr 10, 2025
Digital Link: what makes it different from QR codes
Digital Link: what makes it different is its ability to connect products to real-time data, dynamic content, and global standards, all in one QR code.
Mar 27, 2025
Digital Link honored with GS1 México Award for innovation
Digital Link honored with GS1 México Award for innovation in 2D barcode technology.
Mar 12, 2025
What textile and footwear brands need to know about the Digital Product Passport
Learn what textile and footwear brands need to know about the Digital Product Passport, regulations, and how to ensure supply chain transparency.
Mar 6, 2025
Digital Link at INPAA baby safety week 2025
Digital Link at INPAA Baby Safety Week 2025 is revolutionizing baby product safety with GS1 Digital Links and real-time access to safety data.
Feb 24, 2025
Digital Link at GS1 Global Forum 2025: A look back at the future of trade and next-gen barcodes
Key takeaways from GS1 Global Forum 2025, where Digital Link led discussions on 2D barcodes and the future of retail.
Feb 4, 2025
The future of 2D barcodes: Insights from Digital Link’s webinar with GS1 Ireland
Explore the future of 2D barcodes with insights from Digital Link’s webinar. Learn how they enhance traceability, compliance, and engagement.
Jan 29, 2025
Baby product safety regulations in Australia: What manufacturers and consumers need to know
How new baby product safety regulations in Australia will transform infant product standards from 2026.
Jan 20, 2025
Enhance product authentication: Leveraging QR codes and inventory management solutions for product verification
Enhance product authentication: Leveraging QR codes and inventory management solutions for product verification.
Dec 4, 2024
Tech for Retail 2024: The Digital Link trend report from the field
Tech for Retail 2024 unveiled innovations like AI, AR, and 2D barcodes, driving sustainability and redefining customer experiences in retail.
Nov 29, 2024
GS1 Australia NGTAG event: Making traceability a breeze with 2D barcodes
GS1 Australia NGTAG event showcases 2D barcodes transforming traceability, building trust and innovation in retail and global supply chains.
Oct 28, 2024
Mexico debuts first GS1 QR code: Revolutionizing retail innovation
First GS1 QR code in Mexico enhances retail innovation and supply chain transparency with real-time traceability and Digital Product Passports.
Oct 3, 2024
Circular economy: Key concepts, benefits, and real-world applications
Discover how the circular economy reduces waste, regenerates natural systems, and promotes resource efficiency for sustainable growth.
Sep 4, 2024
GS1 Industry & Standards Event: proudly sponsored by Digital Link
The GS1 Industry & Standards Event is an essential annual gathering for global trade and supply chain leaders.
Aug 16, 2024
The environmental labels in France and Italy in 8 points
A quick guide to understand environmental labels in France and Italy and comply with the help of digital link QR Codes, avoiding fines and penalties.
Jul 29, 2024
Ecodesign for Sustainable Product Regulation
Learn how the new Ecodesign for Sustainable Product Regulation impacts businesses, promotes sustainability, and drives innovation in the EU market.
Jul 26, 2024
GS1 UK Partner Event 2024: Digital Link champions the future of QR codes
We attended the GS1 UK Partner Event 2024 to champion the future. Join us in driving global standards for universal data transparency.
Jun 28, 2024
All about the European wine label reform in a 5-minute read
A quick guide to the EU wine label reform and how to comply with digital link QR codes before the deadline.