Next-gen barcodes that speak human
Packaging has moved far beyond its traditional role. It no longer serves only to protect a product, but also to communicate, monitor, and build trust.
On October 16, our team at Digital Link took part in the online session “Transforming Print and Packaging into a Digital Gateway”, where our CEO & Founder Paula Rivero and Business Developer Stefanie Idrobo, together with
The idea of being digital connected is transforming how brands communicate, operate, and deliver value. In packaging, this means that every label, bottle, or box can now interact with the internet, giving users access to data,
Understanding what makes an AI product assistant different from a chatbot isn’t just technical—it’s strategic. For brands using Digital Link’s next-gen GS1 QR codes, this distinction defines how packaging speaks, how data flows, and how customers
The invisible force driving the future of packaging The packaging industry is experiencing a quiet transformation. Beneath the surface of visible innovation—AI design tools, digital twins, or interactive labels—lies something far more fundamental: structured data.Understanding the
In today’s packaging industry, design and communication are no longer separate worlds. Packaging is both a visual statement of brand identity and a smart medium for customer engagement, compliance, and sustainability. Thanks to artificial intelligence (AI),
Understanding what AI-powered packaging means is no longer optional for companies in the packaging industry. Artificial intelligence is reshaping packaging design, packaging materials, and even how brands communicate with their customers. While much attention goes to
Interactive label design is reshaping how brands communicate with customers. Labels are no longer static stickers with basic product details—they have become gateways to digital experiences, tools for personalization, and a canvas for creativity. With the
In today’s crowded markets, every pack, label, and container fights for attention on the shelf. Brands not only need eye-catching packaging design, they also need packaging capable of delivering clarity, compliance, and meaningful dialogue. That’s where
Why AI for regulatory packaging matters now Regulatory compliance in packaging is no longer just a box-ticking exercise. Across industries, from consumer goods to the pharma industry and life sciences, packaging has become the frontline for
Retail is evolving faster than ever. Shoppers expect instant access to accurate information, personalized offers, and proof of a brand’s values, all at the shelf. At the same time, retailers need packaging that meets new compliance
On 18 September 2025, at The Pulse, Fira Gran Via in Barcelona, Digital Link’s Co-founder & CEO Paula Rivero took the stage to deliver one of the most anticipated sessions of the event. Her talk, titled
In today’s interconnected retail, e-commerce, and logistics industries, speed and accuracy in product identification are no longer optional; they are the backbone of success. Whether you’re managing an online store with thousands of SKUs, overseeing inventory
As the crisp air of September ushers in the fall season, it’s the perfect time to refresh your marketing strategies. For many brands, this month is not only the start of fall but also a reset
Why circular economy innovation matters In recent years, the conversation around sustainability has shifted from being a niche concern to a global priority. Climate change, resource scarcity, and waste management challenges are pressing issues for businesses,
Why pharmaceutical package testing is under pressure In the pharmaceutical industry, pharmaceutical package testing is not just about durability or shelf appeal — it is a critical safeguard for patient safety, product integrity, and regulatory compliance.
The global retail and manufacturing industries are preparing for one of the most important transformations in decades: the transition from traditional barcodes to next-generation 2D barcodes. Known as Sunrise 2027, this milestone marks the deadline set
The European Commission is pushing forward with its Ecodesign for Sustainable Products Regulation (ESPR), and textiles are a top priority in the first ESPR working plan textiles. In December 2022, the European Commission adopted the first
You’ve probably seen both: a scannable QR code on a food label, and maybe tapped your phone against a shelf display with NFC. But when it comes to smart packaging, where every product is a touchpoint,
You’ve seen QR codes on everything, from snack wrappers to shampoo bottles. But the technology and brands’ use of it have evolved. Smart packaging with next-generation QR codes is a gateway to personalized experiences, transparent supply
You’ve probably scanned a QR code on a coffee cup or cosmetics box before. Maybe it took you to a website or unlocked a discount. But more and more, these codes aren’t just shortcuts—they’re portals to
The UPC code has been a reliable fixture in the retail world for decades. Since the 1970s, these black-and-white bars have helped streamline checkout, manage inventory, and reduce human error across countless point-of-sale systems. But we’ve
Barcodes have done more than track prices—they’ve shaped the backbone of product identification, inventory management, and the entire supply chain. But today, they’re no longer just quiet operators behind the scenes. The GS1 barcode formats are
QR codes have come a long way from simple black-and-white links. If you’re wondering what are next-gen QR codes, they’re the smarter, more flexible evolution—connecting physical products to dynamic digital experiences that can adapt, update, and
What makes Digital Link different from traditional QR codes? In today’s digital age, the way brands connect physical products to digital content is evolving rapidly. The question many solution providers and brand owners are now asking
Mexico City, March 2025 – In a powerful show of recognition for cutting-edge technological innovations, Digital Link has been presented with the prestigious GS1 México Award during this year’s ColaboraXión 2025 Forum. The award celebrates outstanding
What is the Digital Product Passport (DPP) and why does it matter? The Digital Product Passport (DPP) is a comprehensive digital record that provides key information about a product’s lifecycle, from raw material sourcing to its
A safer world for families At Digital Link, we believe that technology should empower consumers with access to clear, transparent, and verifiable product information. In the baby product industry, where safety is a top priority, this
The GS1 Global Forum 2025 has concluded, marking another milestone in the journey toward a smarter, more connected supply chain. This global annual event, held in Noordwijk, brought together industry leaders, board members, and technology pioneers
As the digital landscape evolves, Digital Link is leading the conversation on how 2D barcodes are transforming supply chains, inventory management, consumer engagement, and regulatory compliance. On January 29, 2025, Digital Link hosted an exclusive webinar,
A new era for infant product safety in Australia Australia is taking a significant step forward in baby product safety regulations, with a new mandatory information standard set to take effect on January 19, 2026. This
The digital age has brought us amazing progress, but it’s also opened the door for increasingly sophisticated counterfeiters. This is a real headache for both brands and consumers. These fakes are getting harder and harder to
Last week, the Digital Link team had the privilege of being on the ground in Paris for Tech for Retail 2024, one of the industry’s most forward-thinking events. Surrounded by retail innovators, thought leaders, and technology
The GS1 Australia NGTAG (National GS1 Traceability Advisory Group) event “2D Barcodes make traceability a beepin’ breeze” was a landmark gathering, showcasing the future of retail and supply chain transparency through the power of 2D barcodes.
Introduction: Redefining retail transparency and traceability Digital Link Connexum has made history by enabling the world’s first sales receipt using GS1 QR codes. This groundbreaking event took place during the “Fábrica de Negocio: Cadena de Suministro
The circular economy is gaining traction as a sustainable model for economic growth that prioritizes the efficient use of natural resources, minimizes waste, and regenerates natural systems. Unlike the traditional linear economy—where resources are extracted, used,
A key gathering for trade innovation The GS1 Industry & Standards Event is an essential annual gathering for global trade and supply chain leaders. Each year, it plays a pivotal role in shaping the future of
What are environmental labels? How to comply with the new packaging laws in France and Italy? Can digital links help? Find all the answers to these questions and more.
Sustainability is no longer a choice; it’s a necessity. At Digital Link, we understand the importance of sustainable practices, which is why we support the Circular Economy Action Plan. This plan is a key element in
The Gherkin building in London was the innovation hub on June 24, 2024, as GS1 UK partners – including our COO and co-founder Paula Rivero and our CTO Gabriel Pinto – came together for a unique
By the end of 2023, all wine labels in the EU will have to provide nutrition facts and ingredients. Discover how digital links can help you comply with the new regulations.
