Webinars
Webinars
On-demand sessions on GS1 Digital Link, Digital Product Passports and packaging transformation.
6 items

Cracking the code: how 2D barcode analytics work
How 2D barcode analytics reveal the way consumers interact with your brand: track engagement, optimize campaigns and uncover new market opportunities.

How digital packaging builds consumer trust
Why transparent, interactive packaging powered by 2D barcodes is now expected in FMCG and retail, and how it builds trust for brands and retailers.

Digital Product Passport 101: a new era of transparency
The Digital Product Passport (DPP) is set to revolutionize the way businesses manage product data, compliance, and transparency. Designed to support

Pharma and healthcare: compliance with next-gen QR codes
How next-gen QR codes help pharma and healthcare brands meet compliance requirements while improving consumer access to essential product information.

The new frontier: packaging as a marketing powerhouse
How next-generation QR codes turn packaging into a marketing channel: brand storytelling, interactive consumer experiences and regulatory compliance.

How 2D barcodes drive smart business decisions in 2025
What the most cutting-edge uses of 2D barcodes in 2024 taught us, and the marketing and regulatory technology trends set to define smart decisions in 2025.
